I'm the CEO of Canyon Ranch. My days can start as early as 2:45 a.m. and include the 'cowboy coffee' ritual and ice cream, if I'm lucky.
Mark Rivers drives from Austin to Forth Worth every Monday at 2:45 a.m. to spend time at Canyon Ranch's corporate office. He became the CEO in 2023.
(Business Insider, 2025-12-09T10:11:01Z)