Apple exec on Apple TV rebranding: 'let's just do it'
We have some new insight into Apple's muddled rebrand of Apple TV Plus to Apple TV, courtesy of an interview with the company's senior vice president of services, Eddy Cue. Speaking on The Town podcast, Cue said that no consultants were involved, and that it
(The Verge, 2025-10-15T09:03:09Z)