Table: italian_tv_data
Columns: television_service
country
content
hdtv
package_option

Question: What is the content of the Television service of Vesti?
SQL: SELECT "content" FROM italian_tv_data WHERE "television_service" = 'vesti'

Question: Which Television service has a Content of general television?
SQL: SELECT "television_service" FROM italian_tv_data WHERE "content" = 'general television'