# BSC-Based Performance Evaluation Model for Securities Industry and Its Application

Authors: Ling Yuan; Shan-Hui Sun; Zheng-Qun Cai
Journal: Journal of Function Spaces
 (2022)

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## Abstract

In the study on China’s securities industry, the securities industry is divided into four types: investment in securities, securities brokerage, securities consulting, and securities underwriting and asset management. In this paper, a performance evaluation index system for the securities industry is established by using the balanced scorecard method. Based on the analytic hierarchy process, entropy weight method, and improved entropy weight method, we propose the traditional integrated weighting method and improved integrated weighting method, thus arriving at four different index weight systems. Finally, we work out the comprehensive scores of four types of securities companies under the four index weight systems, analyze the actual situation of China’s securities industry by comparing the scores and rankings of securities companies under the four index weight systems, and then put forward specific suggestions.


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## Body

## 1. Introduction

Securities industry is an industry that provides services related to securities investment. Its basic functions are to attract savings and make investments, help to raise new funds, establish and maintain an orderly securities market, and analyze economic and financial information. It is a small professional service sector in all countries, which consists of securities brokers, stock exchanges, and related commodity brokers [1]. As the subsidiaries of securities companies increase and the activities of securities companies become increasingly diversified, securities companies will face increasing risks in internal management. At the same time, there are various risks in the internal management of securities companies. Therefore, it is of great significance to evaluate the overall performance of the securities industry.At present, Chinese securities companies have grown in both number and scale and shown uneven levels of internal management. In this context, the enterprise performance evaluation index system has been paid more and more attention [2]. Performance evaluation is to make qualitative and quantitative analysis on the operation and management behaviors and activities of investment companies in a given period by establishing a set of evaluation criteria and practical indexes, so as to conduct a fair and complete evaluation [3, 4]. Evaluating the performance of securities companies can help securities companies to have a detailed and comprehensive understanding of the past and present situation, find ways for improvement, and promote the constant progress of business performance.


## 2. Research Status

### 2.1. Research Status of Performance Evaluation in Securities Industry

With the rise of China’s economy, China’s financial and securities market has ushered in a valuable opportunity of rapid development, which results in more and more attention attached to the research on performance evaluation in the securities industry.Fang and Changwen (2004) summarized the main risks of the securities industry and pointed out that securities companies need to improve their ability of risk identification and evaluation in the operation of securities business. She believed that securities companies can no longer rely entirely on traditional business, and it has become an inevitable choice for securities companies in China to seek business differentiation, characteristic management, and sustainable innovation [5]. Wang (2005) argued that as the market capacity declines, China’s securities market has changed from a sellers’ market to a buyers’ market and has established an effective performance evaluation system suitable for securities investment funds [6]. Wang and Song (2012) believed that in China’s securities industry, there is no significant correlation between market share, efficiency, and performance of securities companies, and efficiency is not correlated with market share [7]. Bo et al. (2021) argued that the securities industry needs to accurately identify, carefully evaluate, monitor in real time and actively deal with various risks, and conduct performance evaluation in accordance with the risk assessment principles such as setting clear objectives, clearly analyzing the risks for specific objectives, taking into account potential frauds, and identifying and evaluating factors that have a significant impact on the internal control system [8]. Fischer and Khoury (2007) proposed an increasingly popular method among portfolio managers, i.e., screening securities for portfolio selection on the basis of the moral ratings published by professional research institutions [9]. Do et al. (2022) introduced the performance evaluation mechanism in the study on the competition between target companies and peer companies and found that companies with poor performance during the transition period are faced by greater risks than those with better interim performance [10].


### 2.2. Research Status of BSC Method

BSC (balanced scorecard) method is not only an information-based management tool but also a performance evaluation method which has been used by many scholars to evaluate the performance of securities companies.In the study on enterprise development and transformation, Hu (2006) found that there are many unregulated structural factors in the process of transformation from planned economy to market economy, and BSC is an integrated performance evaluation method that takes into account enterprise development and management demands and can effectively solve the problem of enterprise performance evaluation, in particular, financial evaluation [11]. Li (2017) deemed that it is very feasible to design strategic performance management systems by using BSC [12]. Hao (2020) decomposed objectives into several subindexes from four dimensions and found the way to help managers and shareholders have a clear and comprehensive understanding of the real operating conditions and development and growth capabilities of companies [13]. Annick et al. (2004) studied the main differences between BSC and tables, explained them with ideological hypothesis, and concluded that a management tool is in accord with the local ideology of the country of origin [14]. Kaplan et al. (2007) found that subordinate managers’ performance-related judgments will not be weakened by BSC format or structure and concluded that subordinate affinity has direct and indirect influence on bonus distribution [15]. Said et al. (2021) found through path analysis that the traditional causality in BSC method can provide empirical support for hotel performance evaluation [16].


## 2.1. Research Status of Performance Evaluation in Securities Industry

With the rise of China’s economy, China’s financial and securities market has ushered in a valuable opportunity of rapid development, which results in more and more attention attached to the research on performance evaluation in the securities industry.Fang and Changwen (2004) summarized the main risks of the securities industry and pointed out that securities companies need to improve their ability of risk identification and evaluation in the operation of securities business. She believed that securities companies can no longer rely entirely on traditional business, and it has become an inevitable choice for securities companies in China to seek business differentiation, characteristic management, and sustainable innovation [5]. Wang (2005) argued that as the market capacity declines, China’s securities market has changed from a sellers’ market to a buyers’ market and has established an effective performance evaluation system suitable for securities investment funds [6]. Wang and Song (2012) believed that in China’s securities industry, there is no significant correlation between market share, efficiency, and performance of securities companies, and efficiency is not correlated with market share [7]. Bo et al. (2021) argued that the securities industry needs to accurately identify, carefully evaluate, monitor in real time and actively deal with various risks, and conduct performance evaluation in accordance with the risk assessment principles such as setting clear objectives, clearly analyzing the risks for specific objectives, taking into account potential frauds, and identifying and evaluating factors that have a significant impact on the internal control system [8]. Fischer and Khoury (2007) proposed an increasingly popular method among portfolio managers, i.e., screening securities for portfolio selection on the basis of the moral ratings published by professional research institutions [9]. Do et al. (2022) introduced the performance evaluation mechanism in the study on the competition between target companies and peer companies and found that companies with poor performance during the transition period are faced by greater risks than those with better interim performance [10].


## 2.2. Research Status of BSC Method

BSC (balanced scorecard) method is not only an information-based management tool but also a performance evaluation method which has been used by many scholars to evaluate the performance of securities companies.In the study on enterprise development and transformation, Hu (2006) found that there are many unregulated structural factors in the process of transformation from planned economy to market economy, and BSC is an integrated performance evaluation method that takes into account enterprise development and management demands and can effectively solve the problem of enterprise performance evaluation, in particular, financial evaluation [11]. Li (2017) deemed that it is very feasible to design strategic performance management systems by using BSC [12]. Hao (2020) decomposed objectives into several subindexes from four dimensions and found the way to help managers and shareholders have a clear and comprehensive understanding of the real operating conditions and development and growth capabilities of companies [13]. Annick et al. (2004) studied the main differences between BSC and tables, explained them with ideological hypothesis, and concluded that a management tool is in accord with the local ideology of the country of origin [14]. Kaplan et al. (2007) found that subordinate managers’ performance-related judgments will not be weakened by BSC format or structure and concluded that subordinate affinity has direct and indirect influence on bonus distribution [15]. Said et al. (2021) found through path analysis that the traditional causality in BSC method can provide empirical support for hotel performance evaluation [16].


## 3. Construction of BSC-Based Performance Evaluation Index System for Securities Industry and Data Processing

### 3.1. Construction of Basic Framework of BSC-Based Performance Evaluation Index System for Securities Industry

Chinese securities companies are mainly engaged in securities brokerage, securities investment consulting, financial counseling related to securities trading and investment, securities underwriting and sponsorship, self-run securities, securities asset management, and other securities business. At present, securities companies generally choose one or more businesses. However, there are compulsory provisions on the operation of multiple businesses, or there are higher capital and qualification requirements for the operation of multiple businesses [17, 18]. Therefore, the practice of securities companies engaged in multiple businesses is to set up a corporate structure composed of multilayer organizations and departments which separately manage different businesses.In order to better classify the securities industry, this paper classifies the main businesses of securities companies into four types: investment in securities, securities brokerage, securities consulting, and securities underwriting and asset management, specifically, investment in securities: underwriting and sponsoring securities issuance and serving as a financial consultant in M&A activities; securities brokerage: buying and selling stocks and securities on behalf of investors; securities consulting: institutions and their consultants who have obtained relevant certificates issued by regulatory authorities provide securities investors or customers with relevant information, analysis, prediction, or suggestions on securities investment; and securities underwriting and asset management: trustors hand over their assets to trustees, who provide underwriting and asset management services for trustors.


### 3.2. BSC-Based Performance Evaluation Index System for Securities Industry

In this paper, we construct the basic framework of the performance evaluation index system for the financial and securities industry based on the concept of BSC from four dimensions: business finance, customer service, internal management, and learning and growth [19]. One of most prominent characteristic of BSC is that it transforms the strategic mission of an enterprise into specific objectives to complete the strategic planning of the enterprise, which not only highlights the “balance” concept but also makes the performance evaluation index system for the securities industry more objective, just, and scientific, as shown in Table 1.Table 1
Index system for securities industry.
Criterion levelIndex levelIndex typeOperating financial evaluationA1: growth rate of main business incomeBasic income from main business/total incomeA2: growth rate of per capita profitTotal profit in a given period/total number of employeesA3: growth rate of enterprise profitProfit of the current year/profit of the previous yearA4: average interest rate of customer accountsNet interest income of customer account assets/total customer account assetsA2: asset stock ratio of newly opened effective accountsAsset stock of new customers/average number of customers of the business departmentA6: task completion rate of the target marketActual book profit of the business department/target profit of the business departmentA7: asset stock ratio of regular customersAsset stock of regular customers/total customer assetsA8: commission retention rateAverage commission rate of the current period/average commission rate of the previous periodCustomer service evaluationB1: new customer acquisition rateNumber of new accounts/number of existing accountsB2: customer retention rateNumber of regular customers/total number of customersB3: customer satisfactionNumber of satisfied customers/total number of customersB4: market shareSales of main business/total sales of similar business in the marketB5: customer complaintsNumber of customer complaints in a given periodInternal management evaluationC1: cost control rateAverage cost of the current period/average cost of the previous periodC2: recognition of the internal control systemNumber of employees recognizing the internal control system/total number of employeesC3: information product update rateNumber of newly developed products/days of productionC4: business process rateProcessing time of main business/average business processing timeC5: business error rateNumber of daily business errors/total number of daily businessLearning and growth evaluationD1: completion rate of training hoursActual training hours/planned training hoursD2: proportion of staff training expensesStaff training expenses/total office expensesD3: achievement rate of personal targetsTotal personal targets achieved in the current period/total planned targets of the current periodD4: employee satisfactionNumber of satisfied employees/total number of employeesD5: employee turnoverNumber of departing employees/total number of employees before departureFor the market survey, a rigorous survey plan was first created to guarantee the authenticity of collected data. Second, the research group conducted investigation and statistics on the business of the securities industry through a presurvey. Finally, based on the targets and objectives of performance evaluation of the securities industry, and adhering to the objective rules of market survey and the requirements of survey, the research group selected appropriate survey objects, formulated a perfect survey plan, and then took samples [20, 21]. In this paper, we construct the performance evaluation index system for the securities industry based on the concept of BSC, introduce BSC into the performance evaluation of the securities industry, and then comprehensively evaluate the performance of the securities industry through quantitative and qualitative analysis.


### 3.3. Standard Processing of Survey Data on Performance of Securities Industry

Nondimensionalization can effectively avoid the influence of data type and size on the final results. In order to better analyze the performance, we need to standardize the original data. In the process of standardization, the commission retention rate, customer complaint rate, business error, and employee turnover are all variables that the smaller, the better. As a result, they should be calculated with the index standardization formula that the smaller the value, the better. The rest are variables that the higher, the better. Hence, they should be calculated with the index standardization formula that the higher the value, the better. The final results of standardization are shown in Table2.Table 2
Survey data of BSC-based performance evaluation index system for securities industry.
Index levelInvestmentBrokerageConsultingManagementGrowth rate of main business income0.15000.12000.20000.1100Growth rate of per capita profit0.20000.18000.15000.1200Growth rate of enterprise profit0.18000.20000.14000.1600Average interest rate of customer accounts0.10000.12000.08000.0600Asset stock ratio of newly opened effective accounts0.20000.30000.25000.3000Task completion rate of the target market1.10001.20001.10000.9000Asset stock ratio of regular customers0.70000.80000.60000.7000Commission retention rate1.10001.20000.90000.9500New customer acquisition rate0.12000.18000.10000.0900Customer retention rate0.90000.85000.78000.7500Customer satisfaction0.89000.86000.79000.8000Market share0.30000.84000.20000.1000Customer complaints0.02000.05000.03000.0400Cost control rate0.95000.90000.88000.7500Recognition of the internal control system0.89000.90000.85000.8300Information product update rate0.15000.12000.10000.0800Business process rate0.12001.30001.20001.1000Business error rate0.03000.02000.04000.0200Completion rate of training hours0.90000.92000.89000.8500Proportion of staff training expenses0.08000.10000.09000.0700Achievement rate of personal targets1.30001.20001.10001.0000Employee satisfaction0.90000.92000.89000.8500Employee turnover0.03000.02000.04000.0500


### 3.4. Standardization of Survey Data for Performance Evaluation of Securities Industry

The article subjectively and objectively weighted the securities industry performance index system. The results are shown in Table3.Table 3
Standardization of survey data for BSC-based performance evaluation of securities industry.
Index levelInvestmentBrokerageConsultingManagementGrowth rate of main business income0.10160.12000.20000.1100Growth rate of per capita profit0.14060.18000.15000.1200Growth rate of enterprise profit0.12500.20000.14000.1600Average interest rate of customer accounts0.06250.12000.08000.0600Asset stock ratio of newly opened effective accounts0.14060.30000.25000.3000Task completion rate of the target market0.84381.20001.10000.9000Asset stock ratio of regular customers0.53130.80000.60000.7000Commission retention rate0.84381.20000.90000.9500New customer acquisition rate0.07810.18000.10000.0900Customer retention rate0.68750.85000.78000.7500Customer satisfaction0.67970.86000.79000.8000Market share0.21880.84000.20000.1000Customer complaints1.00000.05000.03000.0400Cost control rate0.72660.90000.88000.7500Recognition of the internal control system0.67970.90000.85000.8300Information product update rate0.10160.12000.10000.0800Business process rate0.07811.30001.20001.1000Business error rate0.99220.02000.04000.0200Completion rate of training hours0.68750.92000.89000.8500Proportion of staff training expenses0.04690.10000.09000.0700Achievement rate of personal targets1.00001.20001.10001.0000Employee satisfaction0.68750.92000.89000.8500Employee turnover0.99220.02000.04000.0500


## 3.1. Construction of Basic Framework of BSC-Based Performance Evaluation Index System for Securities Industry

Chinese securities companies are mainly engaged in securities brokerage, securities investment consulting, financial counseling related to securities trading and investment, securities underwriting and sponsorship, self-run securities, securities asset management, and other securities business. At present, securities companies generally choose one or more businesses. However, there are compulsory provisions on the operation of multiple businesses, or there are higher capital and qualification requirements for the operation of multiple businesses [17, 18]. Therefore, the practice of securities companies engaged in multiple businesses is to set up a corporate structure composed of multilayer organizations and departments which separately manage different businesses.In order to better classify the securities industry, this paper classifies the main businesses of securities companies into four types: investment in securities, securities brokerage, securities consulting, and securities underwriting and asset management, specifically, investment in securities: underwriting and sponsoring securities issuance and serving as a financial consultant in M&A activities; securities brokerage: buying and selling stocks and securities on behalf of investors; securities consulting: institutions and their consultants who have obtained relevant certificates issued by regulatory authorities provide securities investors or customers with relevant information, analysis, prediction, or suggestions on securities investment; and securities underwriting and asset management: trustors hand over their assets to trustees, who provide underwriting and asset management services for trustors.


## 3.2. BSC-Based Performance Evaluation Index System for Securities Industry

In this paper, we construct the basic framework of the performance evaluation index system for the financial and securities industry based on the concept of BSC from four dimensions: business finance, customer service, internal management, and learning and growth [19]. One of most prominent characteristic of BSC is that it transforms the strategic mission of an enterprise into specific objectives to complete the strategic planning of the enterprise, which not only highlights the “balance” concept but also makes the performance evaluation index system for the securities industry more objective, just, and scientific, as shown in Table 1.Table 1
Index system for securities industry.
Criterion levelIndex levelIndex typeOperating financial evaluationA1: growth rate of main business incomeBasic income from main business/total incomeA2: growth rate of per capita profitTotal profit in a given period/total number of employeesA3: growth rate of enterprise profitProfit of the current year/profit of the previous yearA4: average interest rate of customer accountsNet interest income of customer account assets/total customer account assetsA2: asset stock ratio of newly opened effective accountsAsset stock of new customers/average number of customers of the business departmentA6: task completion rate of the target marketActual book profit of the business department/target profit of the business departmentA7: asset stock ratio of regular customersAsset stock of regular customers/total customer assetsA8: commission retention rateAverage commission rate of the current period/average commission rate of the previous periodCustomer service evaluationB1: new customer acquisition rateNumber of new accounts/number of existing accountsB2: customer retention rateNumber of regular customers/total number of customersB3: customer satisfactionNumber of satisfied customers/total number of customersB4: market shareSales of main business/total sales of similar business in the marketB5: customer complaintsNumber of customer complaints in a given periodInternal management evaluationC1: cost control rateAverage cost of the current period/average cost of the previous periodC2: recognition of the internal control systemNumber of employees recognizing the internal control system/total number of employeesC3: information product update rateNumber of newly developed products/days of productionC4: business process rateProcessing time of main business/average business processing timeC5: business error rateNumber of daily business errors/total number of daily businessLearning and growth evaluationD1: completion rate of training hoursActual training hours/planned training hoursD2: proportion of staff training expensesStaff training expenses/total office expensesD3: achievement rate of personal targetsTotal personal targets achieved in the current period/total planned targets of the current periodD4: employee satisfactionNumber of satisfied employees/total number of employeesD5: employee turnoverNumber of departing employees/total number of employees before departureFor the market survey, a rigorous survey plan was first created to guarantee the authenticity of collected data. Second, the research group conducted investigation and statistics on the business of the securities industry through a presurvey. Finally, based on the targets and objectives of performance evaluation of the securities industry, and adhering to the objective rules of market survey and the requirements of survey, the research group selected appropriate survey objects, formulated a perfect survey plan, and then took samples [20, 21]. In this paper, we construct the performance evaluation index system for the securities industry based on the concept of BSC, introduce BSC into the performance evaluation of the securities industry, and then comprehensively evaluate the performance of the securities industry through quantitative and qualitative analysis.


## 3.3. Standard Processing of Survey Data on Performance of Securities Industry

Nondimensionalization can effectively avoid the influence of data type and size on the final results. In order to better analyze the performance, we need to standardize the original data. In the process of standardization, the commission retention rate, customer complaint rate, business error, and employee turnover are all variables that the smaller, the better. As a result, they should be calculated with the index standardization formula that the smaller the value, the better. The rest are variables that the higher, the better. Hence, they should be calculated with the index standardization formula that the higher the value, the better. The final results of standardization are shown in Table2.Table 2
Survey data of BSC-based performance evaluation index system for securities industry.
Index levelInvestmentBrokerageConsultingManagementGrowth rate of main business income0.15000.12000.20000.1100Growth rate of per capita profit0.20000.18000.15000.1200Growth rate of enterprise profit0.18000.20000.14000.1600Average interest rate of customer accounts0.10000.12000.08000.0600Asset stock ratio of newly opened effective accounts0.20000.30000.25000.3000Task completion rate of the target market1.10001.20001.10000.9000Asset stock ratio of regular customers0.70000.80000.60000.7000Commission retention rate1.10001.20000.90000.9500New customer acquisition rate0.12000.18000.10000.0900Customer retention rate0.90000.85000.78000.7500Customer satisfaction0.89000.86000.79000.8000Market share0.30000.84000.20000.1000Customer complaints0.02000.05000.03000.0400Cost control rate0.95000.90000.88000.7500Recognition of the internal control system0.89000.90000.85000.8300Information product update rate0.15000.12000.10000.0800Business process rate0.12001.30001.20001.1000Business error rate0.03000.02000.04000.0200Completion rate of training hours0.90000.92000.89000.8500Proportion of staff training expenses0.08000.10000.09000.0700Achievement rate of personal targets1.30001.20001.10001.0000Employee satisfaction0.90000.92000.89000.8500Employee turnover0.03000.02000.04000.0500


## 3.4. Standardization of Survey Data for Performance Evaluation of Securities Industry

The article subjectively and objectively weighted the securities industry performance index system. The results are shown in Table3.Table 3
Standardization of survey data for BSC-based performance evaluation of securities industry.
Index levelInvestmentBrokerageConsultingManagementGrowth rate of main business income0.10160.12000.20000.1100Growth rate of per capita profit0.14060.18000.15000.1200Growth rate of enterprise profit0.12500.20000.14000.1600Average interest rate of customer accounts0.06250.12000.08000.0600Asset stock ratio of newly opened effective accounts0.14060.30000.25000.3000Task completion rate of the target market0.84381.20001.10000.9000Asset stock ratio of regular customers0.53130.80000.60000.7000Commission retention rate0.84381.20000.90000.9500New customer acquisition rate0.07810.18000.10000.0900Customer retention rate0.68750.85000.78000.7500Customer satisfaction0.67970.86000.79000.8000Market share0.21880.84000.20000.1000Customer complaints1.00000.05000.03000.0400Cost control rate0.72660.90000.88000.7500Recognition of the internal control system0.67970.90000.85000.8300Information product update rate0.10160.12000.10000.0800Business process rate0.07811.30001.20001.1000Business error rate0.99220.02000.04000.0200Completion rate of training hours0.68750.92000.89000.8500Proportion of staff training expenses0.04690.10000.09000.0700Achievement rate of personal targets1.00001.20001.10001.0000Employee satisfaction0.68750.92000.89000.8500Employee turnover0.99220.02000.04000.0500


## 4. Index Weighting Method and Calculation Results of Performance Evaluation Index System for Securities Industry

### 4.1. Index Assignment Methods

#### 4.1.1. AHP

The data acquisition of the analytic hierarchy process (AHP) should be started with professional training for performance evaluators, with a view to helping evaluators have a general understanding of different business models that are currently popular in the securities industry, master the relevant skills of performance evaluation, and get familiar with all links of performance evaluation. The training for performance evaluators mainly covers standard content of performance evaluation, calculation and scoring method of the evaluation index system, performance evaluation methods, and matters needing attention in performance evaluation. After training, performance evaluators are required to have a full grasp of performance evaluation methods and standards and be capable of solving the common problems in evaluation and sharing the experience of evaluation [22, 23].When AHP is used for performance evaluation of the securities industry, the following requirements should be met: (i) performance evaluators are required to have a full understanding of the securities business to be evaluated; (ii) performance evaluators are required to have a good grasp of the basic principles and practices of evaluation; (iii) performance evaluators are required to maintain effective communication with related persons in the securities industry in the process of evaluation.The specific steps got through AHP are as follows: determine the relationship between indexes, construct a judgment matrix, solve the maximum eigenvalue and eigenvector of matrixT, judge the consistency of matrix T, and determine the weight of the index system.Based on the judgment matrixT passing the consistency test, and according to the following formula:
(1)TA=λmaxA,the subjective weight vector based on AHP can be got:(2)A=a1,a2,⋯,anT.


#### 4.1.2. Entropy Weight Method

The entropy weight method produces the standardized matrix of evaluation data by standardizing market survey data. Based on the values corresponding to evaluation indexes in the standardized matrix, the entropy of the performance evaluation index system of the securities industry can be calculated, and the index weight can be finally solved with the entropy. As the entropy weight method solves the weight by analyzing market survey data, the weight obtained by this method is also called objective weight.The data used by the entropy weight method includes both social survey data and market survey data. For social survey, the first step is to determine the survey tasks according to the performance evaluation objectives of the securities industry, including selecting the survey indicators and options, as well as preliminary assumptions. The second is to design a questionnaire and a survey plan suitable for the securities industry according to the performance evaluation objectives, including designing survey indicators. The third is to design an overall social survey plan, demonstrate the feasibility of the survey plan, and screen, train, and mobilize investigators. The final is the implementation of social survey, which mainly includes data collection and collation, and later screening, return visit, and confirmation [24].In this study, we determined the objective weight of index level and criterion level by the entropy weight method, including producing the original data matrixS=sijn×r, standardizing the original matrix S=sijn×r, and calculating the proportion pij of the evaluation value of the jth type of business under the ith index.By calculating the entropyei of the ith index:ei=−k∑j=1spijlnpij, where k=1/lnn.We obtained the entropy weightbi of the ith index:
(3)bi=1−ei∑i=1n1−ei0≤bi≤1,∑i=1nbi=1.


#### 4.1.3. Improved Entropy Weight Method

There is a big flaw in the above formula whenei⟶1, i.e., when ei⟶1, 1−ei⟶0, and the denominator ∑i=1n1−ei is constant. At this time, a slight difference of ei may lead to a great change of bi. To solve this problem, we improve the traditional entropy weight method by introducing a common factor, so that when ei⟶1, the limit of the numerator used to calculate the weight in the entropy weight method is not zero. This can avoid the above extreme case.The formula of the improved entropy weight method is as follows:(4)bi¯=1−ei+1/n∑i=1n1−e∑i=1n1−ei+1/n∑i=1n1−e,(5)0≤bi≤1,∑i=1nbi¯=1.As a result, the objective weight calculated by the entropy weight method isB¯=b1¯,b2¯,⋯,bn¯T.


#### 4.1.4. Improved Integrated Weighting Method

The combination weight of the traditional integrated weighting method is usually calculated by the multiplier normalization method, as follows:(6)ωi=aibi∑i=1naibi∑i=1naibi=1,0≤ωi≤1,whereai is the index weight determined by AHP, and bi is the index weight determined by the entropy weight method.Similarly, the combination weight of the improved integrated weighting method is also calculated by the multiplier normalization method, as follows:(7)ωi¯=aibi¯∑i=1naibi¯∑i=1naibi¯=1,0≤ωi¯≤1,whereai is the index weight determined by AHP, and bi is the index weight determined by the entropy weight method.


### 4.2. Determination of Index Weight in Performance Evaluation of Securities Industry

#### 4.2.1. Calculation of Subjective and Objective Weights of Performance Evaluation of Securities Industry by AHP and Entropy Weight Method

The article subjectively and objectively weighted the securities industry performance index system. The results are shown in Table4.Table 4
Weights of performance evaluation of securities industry.
Index levelAHPEntropy weight methodImproved entropy weight methodGrowth rate of main business income0.13780.04550.0435Growth rate of per capita profit0.08240.04500.0433Growth rate of enterprise profit0.14810.04490.0432Average interest rate of customer accounts0.04230.04580.0436Asset stock ratio of newly opened effective accounts0.02410.04530.0434Task completion rate of the target market0.05450.04470.0431Asset stock ratio of regular customers0.02920.04480.0432Commission retention rate0.01750.04470.0431New customer acquisition rate0.02140.04580.0437Customer retention rate0.02830.04460.0431Customer satisfaction0.01990.04470.0431Market share0.03330.05250.0468Customer complaints0.00750.04460.0431Cost control rate0.05310.04470.0431Recognition of the internal control system0.12270.04470.0431Information product update rate0.03130.04540.0435Business process rate0.03490.04980.0456Business error rate0.01700.04460.0431Completion rate of training hours0.01070.04470.0431Proportion of staff training expenses0.01130.04480.0432Achievement rate of personal targets0.04040.04470.0431Employee satisfaction0.02590.04470.0431Employee turnover0.00640.04460.0431The calculation results show that the entropy weight method and AHP differ greatly in criterion level weight. The main reason may lie in that AHP calculates the weight through experts’ scoring, while the entropy weight method calculates the weight by analyzing market survey data. The reality may be that there is a gap between most ordinary people’s perception and experts’ more ideal planning in terms of business finance, customer services, internal management, and learning and growth [25].Despite the difference between the subjective weight obtained by AHP and the objective weight obtained by the entropy weight method, the weight order of business finance, customer services, internal management, and learning and growth has no change. This shows that in the current performance evaluation of the securities industry, attention should be first paid to business finance, then followed by customer services, internal management, and learning and growth in sequence.


#### 4.2.2. Weights of Traditional Integrated Weighting Method and Improved Integrated Weighting Method in Performance Evaluation of Securities Industry

Based on the traditional integrated weighting method and improved integrated weighting method, we subjectively and objectively weighted the index level. The results as shown in Table5.Table 5
Weights of traditional integrated weighting method and improved integrated weighting method in performance evaluation of securities industry.
Index levelEntropy weight methodImproved entropy weight methodGrowth rate of main business income0.13790.1009Growth rate of per capita profit0.08200.0674Growth rate of enterprise profit0.14730.1070Average interest rate of customer accounts0.04250.0434Asset stock ratio of newly opened effective accounts0.02410.0323Task completion rate of the target market0.05410.0505Asset stock ratio of regular customers0.02900.0353Commission retention rate0.01740.0282New customer acquisition rate0.02150.0480Customer retention rate0.02810.0542Customer satisfaction0.01970.0463Market share0.03590.0613Customer complaints0.00740.0346Cost control rate0.05270.0305Recognition of the internal control system0.12170.0563Information product update rate0.03130.0225Business process rate0.03660.0244Business error rate0.01690.0171Completion rate of training hours0.01060.0232Proportion of staff training expenses0.01120.0236Achievement rate of personal targets0.04010.0404Employee satisfaction0.02570.0320Employee turnover0.00630.0207The above weighting results of index level show that the growth rate of main business income, the growth rate of enterprise profits, and the recognition of internal control system are the three most important factors affecting the performance evaluation of banking.


## 4.1. Index Assignment Methods

### 4.1.1. AHP

The data acquisition of the analytic hierarchy process (AHP) should be started with professional training for performance evaluators, with a view to helping evaluators have a general understanding of different business models that are currently popular in the securities industry, master the relevant skills of performance evaluation, and get familiar with all links of performance evaluation. The training for performance evaluators mainly covers standard content of performance evaluation, calculation and scoring method of the evaluation index system, performance evaluation methods, and matters needing attention in performance evaluation. After training, performance evaluators are required to have a full grasp of performance evaluation methods and standards and be capable of solving the common problems in evaluation and sharing the experience of evaluation [22, 23].When AHP is used for performance evaluation of the securities industry, the following requirements should be met: (i) performance evaluators are required to have a full understanding of the securities business to be evaluated; (ii) performance evaluators are required to have a good grasp of the basic principles and practices of evaluation; (iii) performance evaluators are required to maintain effective communication with related persons in the securities industry in the process of evaluation.The specific steps got through AHP are as follows: determine the relationship between indexes, construct a judgment matrix, solve the maximum eigenvalue and eigenvector of matrixT, judge the consistency of matrix T, and determine the weight of the index system.Based on the judgment matrixT passing the consistency test, and according to the following formula:
(1)TA=λmaxA,the subjective weight vector based on AHP can be got:(2)A=a1,a2,⋯,anT.


### 4.1.2. Entropy Weight Method

The entropy weight method produces the standardized matrix of evaluation data by standardizing market survey data. Based on the values corresponding to evaluation indexes in the standardized matrix, the entropy of the performance evaluation index system of the securities industry can be calculated, and the index weight can be finally solved with the entropy. As the entropy weight method solves the weight by analyzing market survey data, the weight obtained by this method is also called objective weight.The data used by the entropy weight method includes both social survey data and market survey data. For social survey, the first step is to determine the survey tasks according to the performance evaluation objectives of the securities industry, including selecting the survey indicators and options, as well as preliminary assumptions. The second is to design a questionnaire and a survey plan suitable for the securities industry according to the performance evaluation objectives, including designing survey indicators. The third is to design an overall social survey plan, demonstrate the feasibility of the survey plan, and screen, train, and mobilize investigators. The final is the implementation of social survey, which mainly includes data collection and collation, and later screening, return visit, and confirmation [24].In this study, we determined the objective weight of index level and criterion level by the entropy weight method, including producing the original data matrixS=sijn×r, standardizing the original matrix S=sijn×r, and calculating the proportion pij of the evaluation value of the jth type of business under the ith index.By calculating the entropyei of the ith index:ei=−k∑j=1spijlnpij, where k=1/lnn.We obtained the entropy weightbi of the ith index:
(3)bi=1−ei∑i=1n1−ei0≤bi≤1,∑i=1nbi=1.


### 4.1.3. Improved Entropy Weight Method

There is a big flaw in the above formula whenei⟶1, i.e., when ei⟶1, 1−ei⟶0, and the denominator ∑i=1n1−ei is constant. At this time, a slight difference of ei may lead to a great change of bi. To solve this problem, we improve the traditional entropy weight method by introducing a common factor, so that when ei⟶1, the limit of the numerator used to calculate the weight in the entropy weight method is not zero. This can avoid the above extreme case.The formula of the improved entropy weight method is as follows:(4)bi¯=1−ei+1/n∑i=1n1−e∑i=1n1−ei+1/n∑i=1n1−e,(5)0≤bi≤1,∑i=1nbi¯=1.As a result, the objective weight calculated by the entropy weight method isB¯=b1¯,b2¯,⋯,bn¯T.


### 4.1.4. Improved Integrated Weighting Method

The combination weight of the traditional integrated weighting method is usually calculated by the multiplier normalization method, as follows:(6)ωi=aibi∑i=1naibi∑i=1naibi=1,0≤ωi≤1,whereai is the index weight determined by AHP, and bi is the index weight determined by the entropy weight method.Similarly, the combination weight of the improved integrated weighting method is also calculated by the multiplier normalization method, as follows:(7)ωi¯=aibi¯∑i=1naibi¯∑i=1naibi¯=1,0≤ωi¯≤1,whereai is the index weight determined by AHP, and bi is the index weight determined by the entropy weight method.


## 4.1.1. AHP

The data acquisition of the analytic hierarchy process (AHP) should be started with professional training for performance evaluators, with a view to helping evaluators have a general understanding of different business models that are currently popular in the securities industry, master the relevant skills of performance evaluation, and get familiar with all links of performance evaluation. The training for performance evaluators mainly covers standard content of performance evaluation, calculation and scoring method of the evaluation index system, performance evaluation methods, and matters needing attention in performance evaluation. After training, performance evaluators are required to have a full grasp of performance evaluation methods and standards and be capable of solving the common problems in evaluation and sharing the experience of evaluation [22, 23].When AHP is used for performance evaluation of the securities industry, the following requirements should be met: (i) performance evaluators are required to have a full understanding of the securities business to be evaluated; (ii) performance evaluators are required to have a good grasp of the basic principles and practices of evaluation; (iii) performance evaluators are required to maintain effective communication with related persons in the securities industry in the process of evaluation.The specific steps got through AHP are as follows: determine the relationship between indexes, construct a judgment matrix, solve the maximum eigenvalue and eigenvector of matrixT, judge the consistency of matrix T, and determine the weight of the index system.Based on the judgment matrixT passing the consistency test, and according to the following formula:
(1)TA=λmaxA,the subjective weight vector based on AHP can be got:(2)A=a1,a2,⋯,anT.


## 4.1.2. Entropy Weight Method

The entropy weight method produces the standardized matrix of evaluation data by standardizing market survey data. Based on the values corresponding to evaluation indexes in the standardized matrix, the entropy of the performance evaluation index system of the securities industry can be calculated, and the index weight can be finally solved with the entropy. As the entropy weight method solves the weight by analyzing market survey data, the weight obtained by this method is also called objective weight.The data used by the entropy weight method includes both social survey data and market survey data. For social survey, the first step is to determine the survey tasks according to the performance evaluation objectives of the securities industry, including selecting the survey indicators and options, as well as preliminary assumptions. The second is to design a questionnaire and a survey plan suitable for the securities industry according to the performance evaluation objectives, including designing survey indicators. The third is to design an overall social survey plan, demonstrate the feasibility of the survey plan, and screen, train, and mobilize investigators. The final is the implementation of social survey, which mainly includes data collection and collation, and later screening, return visit, and confirmation [24].In this study, we determined the objective weight of index level and criterion level by the entropy weight method, including producing the original data matrixS=sijn×r, standardizing the original matrix S=sijn×r, and calculating the proportion pij of the evaluation value of the jth type of business under the ith index.By calculating the entropyei of the ith index:ei=−k∑j=1spijlnpij, where k=1/lnn.We obtained the entropy weightbi of the ith index:
(3)bi=1−ei∑i=1n1−ei0≤bi≤1,∑i=1nbi=1.


## 4.1.3. Improved Entropy Weight Method

There is a big flaw in the above formula whenei⟶1, i.e., when ei⟶1, 1−ei⟶0, and the denominator ∑i=1n1−ei is constant. At this time, a slight difference of ei may lead to a great change of bi. To solve this problem, we improve the traditional entropy weight method by introducing a common factor, so that when ei⟶1, the limit of the numerator used to calculate the weight in the entropy weight method is not zero. This can avoid the above extreme case.The formula of the improved entropy weight method is as follows:(4)bi¯=1−ei+1/n∑i=1n1−e∑i=1n1−ei+1/n∑i=1n1−e,(5)0≤bi≤1,∑i=1nbi¯=1.As a result, the objective weight calculated by the entropy weight method isB¯=b1¯,b2¯,⋯,bn¯T.


## 4.1.4. Improved Integrated Weighting Method

The combination weight of the traditional integrated weighting method is usually calculated by the multiplier normalization method, as follows:(6)ωi=aibi∑i=1naibi∑i=1naibi=1,0≤ωi≤1,whereai is the index weight determined by AHP, and bi is the index weight determined by the entropy weight method.Similarly, the combination weight of the improved integrated weighting method is also calculated by the multiplier normalization method, as follows:(7)ωi¯=aibi¯∑i=1naibi¯∑i=1naibi¯=1,0≤ωi¯≤1,whereai is the index weight determined by AHP, and bi is the index weight determined by the entropy weight method.


## 4.2. Determination of Index Weight in Performance Evaluation of Securities Industry

### 4.2.1. Calculation of Subjective and Objective Weights of Performance Evaluation of Securities Industry by AHP and Entropy Weight Method

The article subjectively and objectively weighted the securities industry performance index system. The results are shown in Table4.Table 4
Weights of performance evaluation of securities industry.
Index levelAHPEntropy weight methodImproved entropy weight methodGrowth rate of main business income0.13780.04550.0435Growth rate of per capita profit0.08240.04500.0433Growth rate of enterprise profit0.14810.04490.0432Average interest rate of customer accounts0.04230.04580.0436Asset stock ratio of newly opened effective accounts0.02410.04530.0434Task completion rate of the target market0.05450.04470.0431Asset stock ratio of regular customers0.02920.04480.0432Commission retention rate0.01750.04470.0431New customer acquisition rate0.02140.04580.0437Customer retention rate0.02830.04460.0431Customer satisfaction0.01990.04470.0431Market share0.03330.05250.0468Customer complaints0.00750.04460.0431Cost control rate0.05310.04470.0431Recognition of the internal control system0.12270.04470.0431Information product update rate0.03130.04540.0435Business process rate0.03490.04980.0456Business error rate0.01700.04460.0431Completion rate of training hours0.01070.04470.0431Proportion of staff training expenses0.01130.04480.0432Achievement rate of personal targets0.04040.04470.0431Employee satisfaction0.02590.04470.0431Employee turnover0.00640.04460.0431The calculation results show that the entropy weight method and AHP differ greatly in criterion level weight. The main reason may lie in that AHP calculates the weight through experts’ scoring, while the entropy weight method calculates the weight by analyzing market survey data. The reality may be that there is a gap between most ordinary people’s perception and experts’ more ideal planning in terms of business finance, customer services, internal management, and learning and growth [25].Despite the difference between the subjective weight obtained by AHP and the objective weight obtained by the entropy weight method, the weight order of business finance, customer services, internal management, and learning and growth has no change. This shows that in the current performance evaluation of the securities industry, attention should be first paid to business finance, then followed by customer services, internal management, and learning and growth in sequence.


### 4.2.2. Weights of Traditional Integrated Weighting Method and Improved Integrated Weighting Method in Performance Evaluation of Securities Industry

Based on the traditional integrated weighting method and improved integrated weighting method, we subjectively and objectively weighted the index level. The results as shown in Table5.Table 5
Weights of traditional integrated weighting method and improved integrated weighting method in performance evaluation of securities industry.
Index levelEntropy weight methodImproved entropy weight methodGrowth rate of main business income0.13790.1009Growth rate of per capita profit0.08200.0674Growth rate of enterprise profit0.14730.1070Average interest rate of customer accounts0.04250.0434Asset stock ratio of newly opened effective accounts0.02410.0323Task completion rate of the target market0.05410.0505Asset stock ratio of regular customers0.02900.0353Commission retention rate0.01740.0282New customer acquisition rate0.02150.0480Customer retention rate0.02810.0542Customer satisfaction0.01970.0463Market share0.03590.0613Customer complaints0.00740.0346Cost control rate0.05270.0305Recognition of the internal control system0.12170.0563Information product update rate0.03130.0225Business process rate0.03660.0244Business error rate0.01690.0171Completion rate of training hours0.01060.0232Proportion of staff training expenses0.01120.0236Achievement rate of personal targets0.04010.0404Employee satisfaction0.02570.0320Employee turnover0.00630.0207The above weighting results of index level show that the growth rate of main business income, the growth rate of enterprise profits, and the recognition of internal control system are the three most important factors affecting the performance evaluation of banking.


## 4.2.1. Calculation of Subjective and Objective Weights of Performance Evaluation of Securities Industry by AHP and Entropy Weight Method

The article subjectively and objectively weighted the securities industry performance index system. The results are shown in Table4.Table 4
Weights of performance evaluation of securities industry.
Index levelAHPEntropy weight methodImproved entropy weight methodGrowth rate of main business income0.13780.04550.0435Growth rate of per capita profit0.08240.04500.0433Growth rate of enterprise profit0.14810.04490.0432Average interest rate of customer accounts0.04230.04580.0436Asset stock ratio of newly opened effective accounts0.02410.04530.0434Task completion rate of the target market0.05450.04470.0431Asset stock ratio of regular customers0.02920.04480.0432Commission retention rate0.01750.04470.0431New customer acquisition rate0.02140.04580.0437Customer retention rate0.02830.04460.0431Customer satisfaction0.01990.04470.0431Market share0.03330.05250.0468Customer complaints0.00750.04460.0431Cost control rate0.05310.04470.0431Recognition of the internal control system0.12270.04470.0431Information product update rate0.03130.04540.0435Business process rate0.03490.04980.0456Business error rate0.01700.04460.0431Completion rate of training hours0.01070.04470.0431Proportion of staff training expenses0.01130.04480.0432Achievement rate of personal targets0.04040.04470.0431Employee satisfaction0.02590.04470.0431Employee turnover0.00640.04460.0431The calculation results show that the entropy weight method and AHP differ greatly in criterion level weight. The main reason may lie in that AHP calculates the weight through experts’ scoring, while the entropy weight method calculates the weight by analyzing market survey data. The reality may be that there is a gap between most ordinary people’s perception and experts’ more ideal planning in terms of business finance, customer services, internal management, and learning and growth [25].Despite the difference between the subjective weight obtained by AHP and the objective weight obtained by the entropy weight method, the weight order of business finance, customer services, internal management, and learning and growth has no change. This shows that in the current performance evaluation of the securities industry, attention should be first paid to business finance, then followed by customer services, internal management, and learning and growth in sequence.


## 4.2.2. Weights of Traditional Integrated Weighting Method and Improved Integrated Weighting Method in Performance Evaluation of Securities Industry

Based on the traditional integrated weighting method and improved integrated weighting method, we subjectively and objectively weighted the index level. The results as shown in Table5.Table 5
Weights of traditional integrated weighting method and improved integrated weighting method in performance evaluation of securities industry.
Index levelEntropy weight methodImproved entropy weight methodGrowth rate of main business income0.13790.1009Growth rate of per capita profit0.08200.0674Growth rate of enterprise profit0.14730.1070Average interest rate of customer accounts0.04250.0434Asset stock ratio of newly opened effective accounts0.02410.0323Task completion rate of the target market0.05410.0505Asset stock ratio of regular customers0.02900.0353Commission retention rate0.01740.0282New customer acquisition rate0.02150.0480Customer retention rate0.02810.0542Customer satisfaction0.01970.0463Market share0.03590.0613Customer complaints0.00740.0346Cost control rate0.05270.0305Recognition of the internal control system0.12170.0563Information product update rate0.03130.0225Business process rate0.03660.0244Business error rate0.01690.0171Completion rate of training hours0.01060.0232Proportion of staff training expenses0.01120.0236Achievement rate of personal targets0.04010.0404Employee satisfaction0.02570.0320Employee turnover0.00630.0207The above weighting results of index level show that the growth rate of main business income, the growth rate of enterprise profits, and the recognition of internal control system are the three most important factors affecting the performance evaluation of banking.


## 5. Empirical Analysis on Performance Evaluation of Securities Industry Based on Improved Integrated Weighting Method

### 5.1. Feasibility of Introducing BSC into Performance Evaluation Index System of Securities Industry

BSC is a strategic management tool and management method system based on organizational development strategy. After nearly 20 years of development, it has set off a revolution of management system and performance evaluation in enterprise management.First of all, the connotations of the two are similar. BSC decomposes the organizational mission and strategic vision into specific objectives. It can achieve performance management and evaluation by assessing each specific objective and help enterprises understand the factors that affect the performance of organizational strategic management by analyzing the causality among the four dimensions and the role and position of each dimension. The performance evaluation of securities industry is also carried out around the goal of investment funds, in which the strategic goal is decomposed into specific departments and projects. This is fully consistent with the inherent requirements of BSC.Second, the two have similarities in technique. After nearly 20 years of development, BSC is mature in both theory and technique. Developing quantifiable performance assessment indexes according to corporate mission and organizational strategy can facilitate all-round and accurate performance appraisal and evaluation. Therefore, it is technically feasible to introduce BSC into the performance evaluation index system of the securities industry, which will help to alleviate the heavy reliance on economic performance indicators, and be of great practical significance and application value for realizing the multiple objectives of securities industry performance evaluation [26].Finally, both of them reflect the overall strategic thinking. BSC decomposes strategic objectives into specific performance evaluation indicators, combines the specific indicators with various departments in the organization, and achieves multidimensional and comprehensive evaluation in the whole process. The strategic objectives of securities industry performance evaluation are also flexible, involving objectives of different natures such as economy, society, management, and ecology. The strategic idea of all-round development penetrates into all aspects of securities industry performance evaluation, so as to comprehensively evaluate the performance of the securities industry.To sum up, it is theoretically and technically feasible to introduce the concept of BSC into the performance evaluation index system of the securities industry.


### 5.2. Steps of Building Performance Evaluation Model for Securities Industry

BSC-based securities industry performance evaluation can be implemented in the following steps.First of all, set the objective of securities industry performance evaluation. In order to achieve this strategic objective, the securities industry should make efforts to improve the business level.Second, define all levels of BSC and their corresponding indexes: (i) evaluate the objective, and revise the four levels of BSC in combination with the actual situation of the securities industry; (ii) decompose the strategic objective of the securities industry according to the four levels of BSC, and then develop the corresponding indexes; (iii) construct the BSC framework for the performance evaluation of the securities industry.Third, determine the specific evaluation methods. In this study, qualitative and quantitative methods are used to combine scientific methods with experts’ experience and wisdom, with a view to getting real and effective evaluation results.Finally, set up a good evaluation team. The team members can be third-party evaluation agencies or relevant managers in the securities industry. In particular, authoritative representatives should be invited to participate in the evaluation. Evaluators score the performance of the securities industry in each aspect and then get the final score of the securities industry.


### 5.3. Results of Performance Evaluation of Securities Industry by Different Methods

Based on the five weighting, the article evaluated the performance of four securities businesses: investment in securities, securities brokerage, securities consulting, and securities underwriting and asset management. The final results are shown in Table6.Table 6
Results of performance evaluation of securities industry by different methods.
Index levelInvestmentBrokerageConsultingManagementAHP0.29940.37990.15240.1683Traditional entropy weight method0.50890.60820.51770.4841Improved entropy weight method0.48930.580.49540.4637Traditional integrated weighting method0.48170.54860.48470.4421Improved integrated weighting method0.47540.54580.45920.4236According to the performance evaluation results, securities brokerage, which mainly involves buying and selling stocks and securities on behalf of investors, features high technology, heavy workload, and high work intensity, which leads to a high rate of return. As a result, its scores are relatively high. Relatively speaking, securities underwriting and asset management features light workload and low work intensity, thus receiving low scores. Securities consulting and investment in securities present low technical content and moderate workload and work intensity, so their scores are in the middle level.


### 5.4. Ranking of Performance Evaluation Results of Securities Industry by Different Methods

Based on the results of performance evaluation of the four securities businesses by five weighting methods, the performance evaluation results of the four enterprises are ranked in Table7 as follows.Table 7
Rankings of performance evaluation results of securities industry by different methods.
RankingsInvestmentBrokerageConsultingManagementAHP2143Traditional entropy weight method3124Improved entropy weight method3124Traditional integrated weighting method3124Improved integrated weighting method2134By comparing the performance evaluation rankings of four business models of the securities industry, we find that securities brokerage companies always rank first in the evaluation by five index weighting methods, which is consistent with the reality. Because of the large volume of business and high rate of return, securities brokerage certainly performs better than others. Except for AHP, the rest four index weighting methods put securities underwriting and asset management at the bottom, which is directly related to the specific tasks and difficulty of this business. The rankings of investment in securities and securities consulting vary greatly depending on the index weighting methods, which is mainly reflected in the great difference of performance evaluation results between AHP and the improved integrated weighting method. This is because AHP relies on experts’ subjective weighting, while the improved integrated weighting method combines the improved entropy weight method with AHP by normalization [27]. From the integrated ranking, it can be seen that securities consulting performs better, probably because of the opportunity to get in touch with more customers, which is conducive to business development and expansion.


## 5.1. Feasibility of Introducing BSC into Performance Evaluation Index System of Securities Industry

BSC is a strategic management tool and management method system based on organizational development strategy. After nearly 20 years of development, it has set off a revolution of management system and performance evaluation in enterprise management.First of all, the connotations of the two are similar. BSC decomposes the organizational mission and strategic vision into specific objectives. It can achieve performance management and evaluation by assessing each specific objective and help enterprises understand the factors that affect the performance of organizational strategic management by analyzing the causality among the four dimensions and the role and position of each dimension. The performance evaluation of securities industry is also carried out around the goal of investment funds, in which the strategic goal is decomposed into specific departments and projects. This is fully consistent with the inherent requirements of BSC.Second, the two have similarities in technique. After nearly 20 years of development, BSC is mature in both theory and technique. Developing quantifiable performance assessment indexes according to corporate mission and organizational strategy can facilitate all-round and accurate performance appraisal and evaluation. Therefore, it is technically feasible to introduce BSC into the performance evaluation index system of the securities industry, which will help to alleviate the heavy reliance on economic performance indicators, and be of great practical significance and application value for realizing the multiple objectives of securities industry performance evaluation [26].Finally, both of them reflect the overall strategic thinking. BSC decomposes strategic objectives into specific performance evaluation indicators, combines the specific indicators with various departments in the organization, and achieves multidimensional and comprehensive evaluation in the whole process. The strategic objectives of securities industry performance evaluation are also flexible, involving objectives of different natures such as economy, society, management, and ecology. The strategic idea of all-round development penetrates into all aspects of securities industry performance evaluation, so as to comprehensively evaluate the performance of the securities industry.To sum up, it is theoretically and technically feasible to introduce the concept of BSC into the performance evaluation index system of the securities industry.


## 5.2. Steps of Building Performance Evaluation Model for Securities Industry

BSC-based securities industry performance evaluation can be implemented in the following steps.First of all, set the objective of securities industry performance evaluation. In order to achieve this strategic objective, the securities industry should make efforts to improve the business level.Second, define all levels of BSC and their corresponding indexes: (i) evaluate the objective, and revise the four levels of BSC in combination with the actual situation of the securities industry; (ii) decompose the strategic objective of the securities industry according to the four levels of BSC, and then develop the corresponding indexes; (iii) construct the BSC framework for the performance evaluation of the securities industry.Third, determine the specific evaluation methods. In this study, qualitative and quantitative methods are used to combine scientific methods with experts’ experience and wisdom, with a view to getting real and effective evaluation results.Finally, set up a good evaluation team. The team members can be third-party evaluation agencies or relevant managers in the securities industry. In particular, authoritative representatives should be invited to participate in the evaluation. Evaluators score the performance of the securities industry in each aspect and then get the final score of the securities industry.


## 5.3. Results of Performance Evaluation of Securities Industry by Different Methods

Based on the five weighting, the article evaluated the performance of four securities businesses: investment in securities, securities brokerage, securities consulting, and securities underwriting and asset management. The final results are shown in Table6.Table 6
Results of performance evaluation of securities industry by different methods.
Index levelInvestmentBrokerageConsultingManagementAHP0.29940.37990.15240.1683Traditional entropy weight method0.50890.60820.51770.4841Improved entropy weight method0.48930.580.49540.4637Traditional integrated weighting method0.48170.54860.48470.4421Improved integrated weighting method0.47540.54580.45920.4236According to the performance evaluation results, securities brokerage, which mainly involves buying and selling stocks and securities on behalf of investors, features high technology, heavy workload, and high work intensity, which leads to a high rate of return. As a result, its scores are relatively high. Relatively speaking, securities underwriting and asset management features light workload and low work intensity, thus receiving low scores. Securities consulting and investment in securities present low technical content and moderate workload and work intensity, so their scores are in the middle level.


## 5.4. Ranking of Performance Evaluation Results of Securities Industry by Different Methods

Based on the results of performance evaluation of the four securities businesses by five weighting methods, the performance evaluation results of the four enterprises are ranked in Table7 as follows.Table 7
Rankings of performance evaluation results of securities industry by different methods.
RankingsInvestmentBrokerageConsultingManagementAHP2143Traditional entropy weight method3124Improved entropy weight method3124Traditional integrated weighting method3124Improved integrated weighting method2134By comparing the performance evaluation rankings of four business models of the securities industry, we find that securities brokerage companies always rank first in the evaluation by five index weighting methods, which is consistent with the reality. Because of the large volume of business and high rate of return, securities brokerage certainly performs better than others. Except for AHP, the rest four index weighting methods put securities underwriting and asset management at the bottom, which is directly related to the specific tasks and difficulty of this business. The rankings of investment in securities and securities consulting vary greatly depending on the index weighting methods, which is mainly reflected in the great difference of performance evaluation results between AHP and the improved integrated weighting method. This is because AHP relies on experts’ subjective weighting, while the improved integrated weighting method combines the improved entropy weight method with AHP by normalization [27]. From the integrated ranking, it can be seen that securities consulting performs better, probably because of the opportunity to get in touch with more customers, which is conducive to business development and expansion.


## 6. Conclusions and Suggestions

### 6.1. The Performance Evaluation of the Securities Industry Should Combine Annual Evaluation with Daily Evaluation

Securities industry is a special knowledge-intensive industry, so the staff quality and working environment have a very important impact on staff’s value creation. The annual evaluation and daily evaluation of the securities industry are both very important [28]. Hence, securities companies should pay attention to human resources and performance evaluation and appoint special evaluators to be responsible for the daily performance management of the business department.


### 6.2. The Performance Evaluation Plan of the Securities Industry Should Be Combined with the Development Strategy of the Company and the Development Planning of the Business Department

The performance evaluation of the business department should combine short-term and long-term objectives. It should not only focus on the income and profit but also fully serve the transformation of the brokerage business. In addition, performance evaluation cannot simply be treated as the basis of salary payment. It should aim at improving the staff quality and delivering ongoing value for customers [29].


### 6.3. The Combination of Performance Appraisal Target and Appraisal Result Feedback Promotes Employee Development

In order to achieve the improvement objective of performance evaluation, the business department should build a progressive and positive corporate culture, establish an accountability system, pay attention to the feedback interview of performance evaluation results, attach great importance to staff development and training, increase the investment in training, publicize performance evaluation plans and results in time, and take a full account of the opinions of grass-roots staff.


### 6.4. Establish an Open and Fair Formulation and Publicity System of Performance Evaluation Plans

Companies should improve the formulation process of performance evaluation plans and prepare plans such as employee performance pay assessment plan and annual bonus assessment plan in advance according to the principle of target and task assignment. The plans must be approved by the leading group and the heads of business lines and be announced before implementation. The bonus assessment and distribution plan for employees and the promotion and salary adjustment plan for outstanding employees should be based on the company system, performance-oriented, and implemented upon the approval from the assessment team of the business department.


### 6.5. Establish a Performance Interview and Feedback System

As an important part of performance evaluation and management, performance communication and feedback can give full play to the incentive, training, and guiding functions of performance. Company heads should play an active part in the interviews with grass-roots staff, keep abreast of the developments in the business department and staff, have a full understanding of staff’s personality, working status, and past performance, as well as relevant business data and comparable standards, and conduct interviews and feedback with scientific data and rational analysis.


## 6.1. The Performance Evaluation of the Securities Industry Should Combine Annual Evaluation with Daily Evaluation

Securities industry is a special knowledge-intensive industry, so the staff quality and working environment have a very important impact on staff’s value creation. The annual evaluation and daily evaluation of the securities industry are both very important [28]. Hence, securities companies should pay attention to human resources and performance evaluation and appoint special evaluators to be responsible for the daily performance management of the business department.


## 6.2. The Performance Evaluation Plan of the Securities Industry Should Be Combined with the Development Strategy of the Company and the Development Planning of the Business Department

The performance evaluation of the business department should combine short-term and long-term objectives. It should not only focus on the income and profit but also fully serve the transformation of the brokerage business. In addition, performance evaluation cannot simply be treated as the basis of salary payment. It should aim at improving the staff quality and delivering ongoing value for customers [29].


## 6.3. The Combination of Performance Appraisal Target and Appraisal Result Feedback Promotes Employee Development

In order to achieve the improvement objective of performance evaluation, the business department should build a progressive and positive corporate culture, establish an accountability system, pay attention to the feedback interview of performance evaluation results, attach great importance to staff development and training, increase the investment in training, publicize performance evaluation plans and results in time, and take a full account of the opinions of grass-roots staff.


## 6.4. Establish an Open and Fair Formulation and Publicity System of Performance Evaluation Plans

Companies should improve the formulation process of performance evaluation plans and prepare plans such as employee performance pay assessment plan and annual bonus assessment plan in advance according to the principle of target and task assignment. The plans must be approved by the leading group and the heads of business lines and be announced before implementation. The bonus assessment and distribution plan for employees and the promotion and salary adjustment plan for outstanding employees should be based on the company system, performance-oriented, and implemented upon the approval from the assessment team of the business department.


## 6.5. Establish a Performance Interview and Feedback System

As an important part of performance evaluation and management, performance communication and feedback can give full play to the incentive, training, and guiding functions of performance. Company heads should play an active part in the interviews with grass-roots staff, keep abreast of the developments in the business department and staff, have a full understanding of staff’s personality, working status, and past performance, as well as relevant business data and comparable standards, and conduct interviews and feedback with scientific data and rational analysis.



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*Source: 8596540-2022-07-14.xml*