# Application of Virtual Reality Technology in Art Design: A Systematic Approach

Authors: Xin Ma
Journal: Mobile Information Systems
 (2022)

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## Abstract

The 21st century witnesses innovative concepts in the field of technology and multimedia integrated with networking. The new concept is referred to as Virtual Reality, which is a combination of multimedia and networking. Virtual Reality is wholly different from other advanced technologies that are visually appealing. The main features of virtual reality are identified as spatial conception, perception comprehensiveness, and information interaction. Apart from the above, other specialties of virtual reality are the generation of 3D images and presenting information in a unique way. These features are generally applied across different fields, such as environmental design, architecture, public art design, and other industries. Virtual Reality processes the precise data calculation and then optimises the display experience of the users/customer. It also fulfills customers’ needs and enhances user satisfaction by exchanging valuable information. The entire gaming industry applies Virtual Reality, and thus, the world looks more mature. Even the tourism industry has started using Virtual Reality which has the potential to bring novel experiences and vitality to the audience. Therefore, it can be confirmed that the application of Virtual Reality will undergo continuous development and advancement, adjusting to the needs of the industries. The primary aim of this study is to gain an in-depth understanding of the Virtual Reality concept and the application of Virtual Reality in art design and to examine the impact of Virtual Reality on public art design. This article also reviews the features of Virtual Reality and its application in art designs. The advantages of Virtual Reality will also be discussed broadly. At last, this study proposes a feasibility model of Virtual Reality that can be applied in public art design.


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## Body

## 1. Introduction

Virtual Reality is an advanced computer technology that permits users to interact with one another in an artificially created real world. This technology absorbs special inputs and outputs from various devices and provides a great experience with regard to the artificially created environment, where the users feel that they live in the real world. This system allows users to search, find, and interact in a three-dimensional virtual world, predominantly created by the software designer. VR technology enables users to perform all kinds of activities that are very similar to things that can be performed in the real world. For instance, the users can play cricket, badminton, tennis, and so on by sticking to the rules of those games in real life [1]. The users will be able to fly through space, throw a cricket ball, catch a cricket ball, throw a tennis ball, and so on in this artificially created world. The most interesting part about the VR application is that all the abovementioned activities can be made possible with just one nod or gesture.Virtual Reality processes the precise data calculation and then optimizes the display experience for the users or customers. It also fulfills the needs of customers and enhances customer or user satisfaction by exchanging valuable information [2]. The entire gaming industry applies Virtual Reality, and thus, the world looks more mature. Even the tourism industry has started applying Virtual Reality which has the potential to bring novel experiences and vitality to the audience. Therefore, it can be confirmed that the application of Virtual Reality will undergo continuous development and advancement, adjusting to the needs of the industries.Generally speaking, Virtual Reality is an advanced computer technology that simulates reality in a computer-based environment that is interactive and engaging. This advanced application enables users to enter a fascinating and magical world, which is ideal for the real world outside. In order to develop a virtual reality system, the designer should have a fair understanding of computer graphics and spatial relationships. Indeed, these designers should have the right knowledge of subjects such as physics, mathematics, human psychology, and even arts. Various topics such as speed, gravity, resistance, and so on should be taken into consideration during the development stages of the VR application. Only then, the designers will be successful in creating the so-called virtual or artificial environments. With increasing support of computer software, hardware, and integration of the virtual world, VR technology is growing as each day passes [3]. They aim to move towards perfection, which will ultimately showcase the real world in a more realistic, flexible, and dynamic way. Such advanced technologies come with the capability of reacting to users’ language, facial expressions, form, and so on immediately after they establish real-time communication between the real world and the virtual/artificial world. For these reasons, VR applications attract the attention of corporations, companies, academicians, and so on.Computer modelling and other simulations are applied in the process of developing Virtual Reality. As we already know, VR applications primarily allow user interaction within a 3D multimedia environment. With the aid of artificial interactive devices, VR applications encode and decode messages to the users. Some of the interactive devices come in the form of headsets, body suits, goggles, gloves, and so forth. In short, VR applications simulate the presence of the real world into an artificial environment to make it look more realistic. Hence, it can be concluded that virtual reality application has been successful in creating a realistic-looking world by using computer graphics and simulation activities [4]. Therefore, the primary aim of this study is to gain an in-depth understanding of the Virtual Reality concept and the application of Virtual Reality in art design and to examine the impact of Virtual Reality on public art design. This study also reviews the features of Virtual Reality and its application in art designs. The advantages of Virtual Reality will also be discussed broadly. At last, this study proposes a feasibility model of Virtual Reality that can be applied in public art design. This study follows the layout given below. Section 2 presents an examination of the available literature. Section 3 discusses the methodology adopted in the study and the ways to gather data. Section 4 presents the prominent findings derived from the study, followed by a discussion. Section 5 presents the conclusion of the study.


## 2. Review of the Literature

Seminal contributions have been made by past researchers on the advancements of Virtual Reality applications and its wide use across the industries. With the aim of breaking the existing limitations in the field of art design, designers are striving hard to improve the usage of VR technology in art design [5]. The improvements to the technology were identified as having enhanced display features to meet the needs of the users, implementing innovative ideas of art design to attract the users/customers, and lastly, adding the element of charm in the designs. A few other studies found that the application of Virtual Reality technology is developed with the aid of the latest technology algorithms such as simulations, embracing multimedia and network technology [6, 7]. These technologies create an entirely new experience and, thus, provide real-time interaction with the world. Virtual Reality technology is recognised as a three-dimensional aspect, which requires computer graphics and simulation technologies to create a unique user experience in the virtual/artificial environment [8, 9]. Therefore, users will find it easy to establish connections and interactions in the real world created by the designers.Prior research discussed the characteristics of Virtual Reality technology, which include mobilizing human senses like touching, hearing, vision, and so on. As a result, the user’s feelings will be maximized, irrespective of time and space [10]. Virtual Reality application principally focuses on four aspects like interiors, audio-visual display, planning and design, and landscape [11, 12]. Previous studies discussed the main functions of Virtual Reality application when applied to public art design as follows: it enhances the element of interactivity and art designs; it can save costs with regard to designing; it can effectively reduce the risks associated with designing; and it improves the nature of public art design [10, 12–15].A few other studies defined Virtual Reality Technology as one of the emerging technologies that integrate advanced technologies such as multimedia technology, network technology, computer graphics, and simulation technology, to provide great user experience. Using these technologies, VR applications build a three-dimensional virtual or artificial environment that allows interaction through different devices within the artificial built environment [16–18]. This newly developed Virtual Reality Technology is developed by integrating advanced technologies to provide a broad experience to the users/customers. Recent studies also discussed the need, significance, and usage of Virtual Reality applications in the fields of engineering and found that VR technology has the capability to reproduce actual working environments [19, 20].Different technologies such as hand gloves, 3D mouse, sensors, video cameras, space balls, head-mounted displays, and full-body suits are used in developing Virtual Reality applications. The advantages and limitations of VR technology were also identified and discussed in this study [21]. Several studies discussed the need for virtual reality in this modern world. VR technology fulfills the increasing needs of users and customers. This technology has also made the lives of humans much simpler. The limitations of augmented reality were answered with the emergence of VR technology [22]. Other growing needs of virtual reality include simulating the real world with the integration of computer hardware, computer software, and other integrating network technologies, providing a physical presence in the imaginary world (as shown in Figure 1, visualizing the working environment using computer graphics and other simulation techniques.Past studies also confirmed that Virtual Reality is widely applied in areas such as entertainment, medicine, engineering, training, design, business, education and conferencing, sales and marketing, museum and art design, mobile and gaming applications, sports applications, data visualization, military applications, architecture design, prototyping, planning and maintenance, human factor analysis, operations in a hazardous environment, and visual prototyping [23]. A Virtual Reality application is being used within the business community that covers 360 degrees of business products, provides training to new employees; and conducts virtual tours of the business environment. In addition, Virtual Reality applications are also used to conduct training simulations, which allows them to conduct professional training in the virtual environment, for instance, providing military training. VR applications are predominantly used in the fields of engineering and design as they facilitate changes as and when required, reducing time and cost. Examples of engineering and design include designing cars, constructing buildings, and so on. Entertainment is one of the significant industries that make use of virtual reality. Examples of entertainment include virtual theme parks, virtual exhibitions, virtual gaming, and virtual museums. In the fields of education and conferencing, virtual reality has adopted for the process of teaching and learning. VR technology allows large groups to interact with one another in a three-dimensional environment [24–28].In Virtual Reality, the computer automatically detects the inputs given by the user and alters them immediately using real-time technology, later producing output in the virtual/artificial world. Usually, the VR visual experiences are displayed on the screen of a computer or projector. However, some technologies require additional access to headphones/speakers. At times, the users get the opportunity to use a keyboard or mouse and provide standard inputs in a virtual environment, which becomes an interaction. Along with all these advantages, VR applications also have their own disadvantages such as technical limitations. The resolution of the images, the power required to process the images, and other technical limitations would be some of the foreseeable difficulties when it comes to practicing Virtual Reality applications. Nevertheless, these limitations can be overcome by increasing the additional usage of updated imaging technologies and using powerful processors that are cost effective.Figure 1
Need of Virtual Reality technology.


## 3. Research Methodology

Research knowledge accumulation can be built as a foundation only through literature review. The literature review provides a base for the theories, their expansions, identifies research gaps, helps to close research gaps, and finally discusses uncovered areas in any topic of the research area. The key research areas that have not been focused so far will be identified and explained in literature review. This research adopts the systematic literature review (SLR) method to gain an in-depth understanding of the Virtual Reality concept, application of Virtual Reality in art design, and examine the impact of Virtual Reality on public art design. This study also reviews the features of Virtual Reality and its application in art designs. SLR process includes the following steps: (1) identifying the research questions; (2) systematically analysing the existing literature (search for literature); (3) identifying the inclusion and exclusion criteria; (4) selection process and data extraction; and (5) data synthesis. By adopting the SLR method, researchers, as well as practitioners, will be able to easily identify the findings of the study to understand the analyse and identify the factors that promote and hinder knowledge management as well as knowledge sharing within the organizations and further provide the inferences consequently. Moreover, researchers and practitioners across the world can make use of the findings and compare their knowledge management systems or processes with those of other countries and industries. In a nutshell, the SLR method identifies, analyses, and interprets the results within the specific period related to the topic in five phases as shown in Figure2.Figure 2
SLR phases.


### 3.1. Frame Research Questions and Protocol

In order to trace the appropriate publications during the period of 2010–2020 on the application of VR technology to art design, the researcher raised the following research questions: (1) What are the characteristics of Virtual Reality technology? (2) What are the Virtual Reality presentation principles? (3) What are the advantages of applying Virtual Reality technology? (4) What are the advantages of applying Virtual Reality technology in art design? Table1 presents the identified research questions and key themes derived from them. The questions and the respective themes were drawn and identified from the gaps in knowledge and the researcher’s experience with respect to VR technology, its development and application in public art design. The themes for the study were identified based on the theoretical support. To analyse and identify the factors that examine the impact of virtual reality on public art design, the study discussed various identified themes and research questions.Table 1
Research questions and themes.
TopicsResearch questions (RQs)Possible answersFeatures of the VR technologyRQ1. What are the characteristics of Virtual Reality technology?Interactivity, efficiency, multisensory perception, realize virtual simulation of realityRQ2. What are the Virtual Reality presentation principles?High performance computer graphics, shooting 360-degree camera array, Head tracking technology, EyeballTracking technologyAdvantages of applying VRRQ3. What are the advantages of applying Virtual Reality technology?Improves multi-sensibility factor of the users, improves budget accuracy, enables interactionExamining the application of VR in art designRQ4. What are the advantages of applying Virtual Reality technology in art design?Able to improve the efficiency of art designs, reduce trial-and-error cost, integrates new technologies to highlight the humanistic values, reflect the art design needs, handle technology and artImplementing technology


### 3.2. Systematic Search Strategy

To address the research question identified, numerous keywords were used in the study. Keywords used in the study are presented in Table2 which includes Virtual Reality, Virtual Reality technology, Virtual Reality application, VR, VR implementation principles, advantages of VR technology, application of VR in art design, and so on. The research for the articles was carried out from multiple electronic databases, which includes Wiley Online Library, Science Direct, Springer, and other digital libraries.Table 2
Keywords/search patterns.
Geographical contextEducational contextMalaysiaVirtual RealitySingaporeVirtual Reality technologyChinaVirtual Reality applicationUSA, USVRCanadaVR implementation principlesAustraliaAdvantages of VR technologyKoreaApplication of VR in art design


### 3.3. Inclusion and Exclusion Criteria

The study includes the articles and research papers that include “Virtual Reality Technology” in the titles, summary, abstract, keywords, and the body of research that were published during the period of 2010 to 2020. Basically, the inclusion criteria were as follows: (1) research studies, (2) research journals, and (3) unpublished thesis. Similarly, the exclusion criteria in the study were as follows: (1) research articles written in English; (2) research articles that were not fully available in the electronic database.


### 3.4. Critically Appraising the Articles and Data Extraction

The total number of research articles found was 50. Of those, 20 duplicates were eliminated. The articles selected for the study were based on their quality, title, keywords, and abstract. Articles that did not focus on VR technology were eliminated. The remaining articles were selected for systematic literature eview and extracted the following data: title of the paper, name of the author, year of publication, summary of the paper, and location of context. To analyse and locate the data, a form was used, and the answers were validated by a three-peer review. Finally, the reviews shared and discussed approached 100% verification of the data.


### 3.5. Data Synthesis

Based on the research questions developed, the data collected were synthesized and further supported the content analysis of the selected research articles. Thus, the study presents the inferences from content analysis, which is a qualitative technique used to focus on text. Content analysis includes two components, namely, mechanical and interpretative. The mechanical component allowed the researcher to organize the data collected into different topics. While the interpretative method allowed researchers to explore more of the content according to the research questions. Later, the data synthesized were reviewed by a three-peer group and identified the themes. This peer review helped this research get more clarity on the themes or research questions. Table3 presents the items used to examine and collect the research papers.Table 3
Analysis of the collected research papers.
Geographical contextEducational contextAuthorsAuthor of the studyYearYear of publicationTypeType of journalStudies that record the Virtual Reality technologyStudies that record principles of Virtual Reality technologyStudies that record application of VR technology in art designStudies that record advantages of VR technologyVirtual Reality technology


### 3.6. Review of the Articles

This section will present the results and discussions related to the research questions. As the significance of Virtual Reality technology is increasing nowadays across industries, they have been encouraged to apply Virtual Reality technology. Past studies also confirmed that Virtual Reality is widely applied in areas like entertainment, medical, engineering, training, design, business, education. conferencing, sales and marketing, museum and art design, mobile and gaming applications, sports applications, data visualization, military applications, architecture design, prototyping, planning and maintenance, human factor analysis, operations in hazardous environments, visual prototyping, and so on. Virtual Reality technology and its application in the world is one of the most promising research areas for the next 30 to 40 years.


### 3.7. Characteristics of Virtual Reality Technology

From the analysis of the selected papers, it is observed that almost all the studies on Virtual Reality technology found that interactivity, efficiency, and multisensory perception are the significant characteristics of VR technology. As virtual reality technology is interactive by its nature, application of the same, irrespective of the industry, certainly brings in the features of interactivity into the virtual scenes, impossibly making them realistic. The designers do have the flexibility to add interactive features and modify the imaginary scenes or objects. All these changes will be displayed on the computer screen. The simulation technology applied in VR technology makes it possible to note down the changes that take place in the virtual scenes at certain places. All the shock effects can be achieved with the addition of interactivity to the artificial/virtual scenes. Furthermore, Virtual Reality Technology can construct and modify the virtual models or scenes in the art designs. A few other studies found that VR technology has the potential to imagine the virtual environment and create a structure to meet the requirements of the users or customers, which is simple and virtual in nature. This technology can also adjust the content as per the virtual structure created by the designers. Therefore, it can be confirmed that virtual technology can independently create simulation scenes of the real world artificially to fulfil the demands of the users or customers who are looking for a different user experience [25].Another significant characteristic of Virtual Reality technology is its efficiency of the designs within the budgets provided. In general, budget constraints turn out to be a hindrance to building an efficient VR technology. In order to be precise and complex, virtual reality technology comes up with high requirements such as integrating simulation technologies and networking technologies. This integration gives the design perfection, which can even be modified later. Above all, Virtual Reality technology has a few peculiar design specifications, which can be created. However, the quality of the designs cannot be completely guaranteed. Designers also pay much attention to the user’s sensory experience, which can have a double effect on the user [19]. Displaying 3D images altogether brings in different viewing experience for the users. Also, use of sensors provides the users a real tactile experience. Including all these factors can enhance the real experience of the user in a virtual environment.


## 3.1. Frame Research Questions and Protocol

In order to trace the appropriate publications during the period of 2010–2020 on the application of VR technology to art design, the researcher raised the following research questions: (1) What are the characteristics of Virtual Reality technology? (2) What are the Virtual Reality presentation principles? (3) What are the advantages of applying Virtual Reality technology? (4) What are the advantages of applying Virtual Reality technology in art design? Table1 presents the identified research questions and key themes derived from them. The questions and the respective themes were drawn and identified from the gaps in knowledge and the researcher’s experience with respect to VR technology, its development and application in public art design. The themes for the study were identified based on the theoretical support. To analyse and identify the factors that examine the impact of virtual reality on public art design, the study discussed various identified themes and research questions.Table 1
Research questions and themes.
TopicsResearch questions (RQs)Possible answersFeatures of the VR technologyRQ1. What are the characteristics of Virtual Reality technology?Interactivity, efficiency, multisensory perception, realize virtual simulation of realityRQ2. What are the Virtual Reality presentation principles?High performance computer graphics, shooting 360-degree camera array, Head tracking technology, EyeballTracking technologyAdvantages of applying VRRQ3. What are the advantages of applying Virtual Reality technology?Improves multi-sensibility factor of the users, improves budget accuracy, enables interactionExamining the application of VR in art designRQ4. What are the advantages of applying Virtual Reality technology in art design?Able to improve the efficiency of art designs, reduce trial-and-error cost, integrates new technologies to highlight the humanistic values, reflect the art design needs, handle technology and artImplementing technology


## 3.2. Systematic Search Strategy

To address the research question identified, numerous keywords were used in the study. Keywords used in the study are presented in Table2 which includes Virtual Reality, Virtual Reality technology, Virtual Reality application, VR, VR implementation principles, advantages of VR technology, application of VR in art design, and so on. The research for the articles was carried out from multiple electronic databases, which includes Wiley Online Library, Science Direct, Springer, and other digital libraries.Table 2
Keywords/search patterns.
Geographical contextEducational contextMalaysiaVirtual RealitySingaporeVirtual Reality technologyChinaVirtual Reality applicationUSA, USVRCanadaVR implementation principlesAustraliaAdvantages of VR technologyKoreaApplication of VR in art design


## 3.3. Inclusion and Exclusion Criteria

The study includes the articles and research papers that include “Virtual Reality Technology” in the titles, summary, abstract, keywords, and the body of research that were published during the period of 2010 to 2020. Basically, the inclusion criteria were as follows: (1) research studies, (2) research journals, and (3) unpublished thesis. Similarly, the exclusion criteria in the study were as follows: (1) research articles written in English; (2) research articles that were not fully available in the electronic database.


## 3.4. Critically Appraising the Articles and Data Extraction

The total number of research articles found was 50. Of those, 20 duplicates were eliminated. The articles selected for the study were based on their quality, title, keywords, and abstract. Articles that did not focus on VR technology were eliminated. The remaining articles were selected for systematic literature eview and extracted the following data: title of the paper, name of the author, year of publication, summary of the paper, and location of context. To analyse and locate the data, a form was used, and the answers were validated by a three-peer review. Finally, the reviews shared and discussed approached 100% verification of the data.


## 3.5. Data Synthesis

Based on the research questions developed, the data collected were synthesized and further supported the content analysis of the selected research articles. Thus, the study presents the inferences from content analysis, which is a qualitative technique used to focus on text. Content analysis includes two components, namely, mechanical and interpretative. The mechanical component allowed the researcher to organize the data collected into different topics. While the interpretative method allowed researchers to explore more of the content according to the research questions. Later, the data synthesized were reviewed by a three-peer group and identified the themes. This peer review helped this research get more clarity on the themes or research questions. Table3 presents the items used to examine and collect the research papers.Table 3
Analysis of the collected research papers.
Geographical contextEducational contextAuthorsAuthor of the studyYearYear of publicationTypeType of journalStudies that record the Virtual Reality technologyStudies that record principles of Virtual Reality technologyStudies that record application of VR technology in art designStudies that record advantages of VR technologyVirtual Reality technology


## 3.6. Review of the Articles

This section will present the results and discussions related to the research questions. As the significance of Virtual Reality technology is increasing nowadays across industries, they have been encouraged to apply Virtual Reality technology. Past studies also confirmed that Virtual Reality is widely applied in areas like entertainment, medical, engineering, training, design, business, education. conferencing, sales and marketing, museum and art design, mobile and gaming applications, sports applications, data visualization, military applications, architecture design, prototyping, planning and maintenance, human factor analysis, operations in hazardous environments, visual prototyping, and so on. Virtual Reality technology and its application in the world is one of the most promising research areas for the next 30 to 40 years.


## 3.7. Characteristics of Virtual Reality Technology

From the analysis of the selected papers, it is observed that almost all the studies on Virtual Reality technology found that interactivity, efficiency, and multisensory perception are the significant characteristics of VR technology. As virtual reality technology is interactive by its nature, application of the same, irrespective of the industry, certainly brings in the features of interactivity into the virtual scenes, impossibly making them realistic. The designers do have the flexibility to add interactive features and modify the imaginary scenes or objects. All these changes will be displayed on the computer screen. The simulation technology applied in VR technology makes it possible to note down the changes that take place in the virtual scenes at certain places. All the shock effects can be achieved with the addition of interactivity to the artificial/virtual scenes. Furthermore, Virtual Reality Technology can construct and modify the virtual models or scenes in the art designs. A few other studies found that VR technology has the potential to imagine the virtual environment and create a structure to meet the requirements of the users or customers, which is simple and virtual in nature. This technology can also adjust the content as per the virtual structure created by the designers. Therefore, it can be confirmed that virtual technology can independently create simulation scenes of the real world artificially to fulfil the demands of the users or customers who are looking for a different user experience [25].Another significant characteristic of Virtual Reality technology is its efficiency of the designs within the budgets provided. In general, budget constraints turn out to be a hindrance to building an efficient VR technology. In order to be precise and complex, virtual reality technology comes up with high requirements such as integrating simulation technologies and networking technologies. This integration gives the design perfection, which can even be modified later. Above all, Virtual Reality technology has a few peculiar design specifications, which can be created. However, the quality of the designs cannot be completely guaranteed. Designers also pay much attention to the user’s sensory experience, which can have a double effect on the user [19]. Displaying 3D images altogether brings in different viewing experience for the users. Also, use of sensors provides the users a real tactile experience. Including all these factors can enhance the real experience of the user in a virtual environment.


## 4. Virtual Reality Presentation Principles

This study tried to analyse the journals that published and discussed virtual reality presentation or implementation principles. The study also analyzed those research articles that identified the factors that promote virtual reality presentation principles. The selected papers are placed in a database with the year of publication along with their titles. Identifying the research studies that discussed largely on virtual reality implementation principles across the industries helped them to produce better performance outcomes. In fact, this study helped the researchers, practitioners, policy makers, educational reformers, academicians, and others to develop and support the experts in that research field. As the human brain is much complex, Virtual reality cannot be immersive. Bringing in the immersive experience is quite difficult, as VR technology uses powerful computer graphics. Only a computer’s external hardware will provide such an immersive experience to the users. In addition, the image processing ability should also be high, apart from having powerful hardware and other required equipment. Figure3 presents the basic working principle of Virtual Reality technology.Figure 3
VR presentation principle.From Figure3, it can be analyzed that the main hardware equipment of virtual reality includes high performance computers, shooting 360-degree camera arrays, head tracking technology, and eyeball tracking technology, which gives a 3D immersion experience of the art designs. It was found that Virtual Reality technology would require external hardware devices, that have powerful computing features. These powerful computing functions capture key information or data. Thus, computers with powerful performance capacity are the core principle of VR technology. Likewise, Virtual Reality glasses provide the user with an immersive experience. This visual difference is primarily due to the camera that can shoot 360-degree videos. These shooting images provide three-dimensional effects when supported by the visual wear equipment. Virtual reality enables a panoramic interaction between people and 360° virtual visualization experience. Apart from the above, it also permits the users to interact with the artificial world created by the designers. Hence, three-dimensional technologies are one of the fundamental features of VR technology [20, 22, 23].A few other studies found that VR technology is highly sensitive to having a head tracking technology apart from the powerful imaging technologies. It was discussed that head tracking technology captures human movements. It can also predict the head movements of humans in the virtual world. With the help of head tracking technology, the movement in the real world and virtual world can be synchronized. It also improves the experience of the user. Lastly, eyeball tracking technology is also considered important because it can provide users with an immersion experience. As the eyeball is the primary focus of Virtual Reality technology, eyeball tracking technology can be enabled to track the information passed by the eyeball. Here, the computer tracks the eye movements and transforms them into the computer through algorithms, thereby providing a high immersion experience for the users/customers [7, 8, 10].


### 4.1. Advantages of Applying Virtual Reality Technology

Several research studies proved that there are several advantages of Virtual Reality technology that can be applied across a wide range of industries. Virtual Reality is widely applied in areas like entertainment, medical, engineering, training, design, business, education, conferencing, sales and marketing, museum and art design, mobile and gaming applications, sports applications, data visualization, military applications, architecture design, prototyping, planning and maintenance, human factor analysis, operations in hazardous environments, visual prototyping, and so on [11, 16, 18]. Virtual Reality application is being used within the business community that covers 360 degrees of business products; provides training to new employees; and conducts virtual tours of business environment. In addition,, Virtual Reality application is also used to conduct training simulations, which allows them to conduct professional training in the virtual environment, for instance, providing military training. VR applications are predominantly used in the fields of engineering and design as they facilitate changes as and when required, reducing time and cost. Examples of engineering and design include designing cars, the construction of buildings, and so on. Entertainment is one of the significant industries that makes use of virtual reality. Examples of entertainment include virtual theme parks, virtual exhibitions, virtual gaming, and virtual museum. In the field of education and conferencing, virtual reality is adopted for the process of teaching and learning. VR technology allows large groups to interact with one another in a three-dimensional environment. The main advantages of applying Virtual Reality technology are identified as providing multi-sensibility for the users. With the implementation of 3D technology and other simulation technologies, the display and music are highly equipped to attract the attention of the audience. VR technology brings the users into a virtual/artificial realistic word created by the designers, by breaking the traditional notions of designing. Moreover, VR technology adds sensors that can provide sensory experiences to the users, such as touching, hearing, and vision, thereby simulating new experiences. Much of the recent work discussed the budget accuracy of VR technology and found that this technology has the capability to achieve accuracy in terms of budget. Designers can come up with a precise budget by calculating the simulation materials, decoration materials, design structure, and so forth, to avoid the reduction of budget proposed by the customers. Another significant advantage of VR technology is that it provides unique interaction to the users at their convenience. Virtual Reality technology enhances the element of interactivity with a high powerful display experience [4, 7].


### 4.2. Applying Virtual Reality Technology in Art Design

Several studies state that applying Virtual Reality Technology to art design improves the efficiency of art designs. It also reduces the cost of trial and error. As art designs are commonly complex in nature, they include several risks and workloads at each stage of the designing process. Due to the rapid increase in the cost of employment, the cost of art designs is also increasing with each passing day. Therefore, the trial-and-error cost also increased, which has become one of the major expenses of designing companies. The current aim of the designing companies is to reduce the trial-and-error cost and at the same time increase the efficiency of the VR experience, which will meet the needs of users and customers. As the demands and perceptions of people keep changing, the aesthetic ability of art designs are also growing along with individual needs across industries. In Table4, the difference between virtual reality and traditional art design technology, along with their advantages and disadvantages are compared.Table 4
Virtual Reality vs. traditional art design technology.
VRTraditional art design technologyThree-dimensional technology; simulation technology; networking technology, another updated technologyReadingListeningWritingDiscussionStrong sense of substation with updated technologiesImproves the designing of art workEnhances the effect of art and designingWholly depends on human experiences and, hence, cannot be substituted easilyLikewise, the modelling process of Virtual Reality technology, specifically for art design is considered the key to enhancing human artistry and art design. Figure4 represents the modelling process of VR technology in art design.Figure 4
Modelling process—art design.Past studies confirmed that Virtual Reality Technology is no more two-dimensional plans. Instead, it uses powerful 3D imaging technologies to build artistry with the addition of human values. With the help of computer software, VR is used to build art models that have elements of interactivity and sensory perception. Hence, the new technology enriches the user experience in modern designs and, at the same time, reflects the relationship between technology and art.


## 4.1. Advantages of Applying Virtual Reality Technology

Several research studies proved that there are several advantages of Virtual Reality technology that can be applied across a wide range of industries. Virtual Reality is widely applied in areas like entertainment, medical, engineering, training, design, business, education, conferencing, sales and marketing, museum and art design, mobile and gaming applications, sports applications, data visualization, military applications, architecture design, prototyping, planning and maintenance, human factor analysis, operations in hazardous environments, visual prototyping, and so on [11, 16, 18]. Virtual Reality application is being used within the business community that covers 360 degrees of business products; provides training to new employees; and conducts virtual tours of business environment. In addition,, Virtual Reality application is also used to conduct training simulations, which allows them to conduct professional training in the virtual environment, for instance, providing military training. VR applications are predominantly used in the fields of engineering and design as they facilitate changes as and when required, reducing time and cost. Examples of engineering and design include designing cars, the construction of buildings, and so on. Entertainment is one of the significant industries that makes use of virtual reality. Examples of entertainment include virtual theme parks, virtual exhibitions, virtual gaming, and virtual museum. In the field of education and conferencing, virtual reality is adopted for the process of teaching and learning. VR technology allows large groups to interact with one another in a three-dimensional environment. The main advantages of applying Virtual Reality technology are identified as providing multi-sensibility for the users. With the implementation of 3D technology and other simulation technologies, the display and music are highly equipped to attract the attention of the audience. VR technology brings the users into a virtual/artificial realistic word created by the designers, by breaking the traditional notions of designing. Moreover, VR technology adds sensors that can provide sensory experiences to the users, such as touching, hearing, and vision, thereby simulating new experiences. Much of the recent work discussed the budget accuracy of VR technology and found that this technology has the capability to achieve accuracy in terms of budget. Designers can come up with a precise budget by calculating the simulation materials, decoration materials, design structure, and so forth, to avoid the reduction of budget proposed by the customers. Another significant advantage of VR technology is that it provides unique interaction to the users at their convenience. Virtual Reality technology enhances the element of interactivity with a high powerful display experience [4, 7].


## 4.2. Applying Virtual Reality Technology in Art Design

Several studies state that applying Virtual Reality Technology to art design improves the efficiency of art designs. It also reduces the cost of trial and error. As art designs are commonly complex in nature, they include several risks and workloads at each stage of the designing process. Due to the rapid increase in the cost of employment, the cost of art designs is also increasing with each passing day. Therefore, the trial-and-error cost also increased, which has become one of the major expenses of designing companies. The current aim of the designing companies is to reduce the trial-and-error cost and at the same time increase the efficiency of the VR experience, which will meet the needs of users and customers. As the demands and perceptions of people keep changing, the aesthetic ability of art designs are also growing along with individual needs across industries. In Table4, the difference between virtual reality and traditional art design technology, along with their advantages and disadvantages are compared.Table 4
Virtual Reality vs. traditional art design technology.
VRTraditional art design technologyThree-dimensional technology; simulation technology; networking technology, another updated technologyReadingListeningWritingDiscussionStrong sense of substation with updated technologiesImproves the designing of art workEnhances the effect of art and designingWholly depends on human experiences and, hence, cannot be substituted easilyLikewise, the modelling process of Virtual Reality technology, specifically for art design is considered the key to enhancing human artistry and art design. Figure4 represents the modelling process of VR technology in art design.Figure 4
Modelling process—art design.Past studies confirmed that Virtual Reality Technology is no more two-dimensional plans. Instead, it uses powerful 3D imaging technologies to build artistry with the addition of human values. With the help of computer software, VR is used to build art models that have elements of interactivity and sensory perception. Hence, the new technology enriches the user experience in modern designs and, at the same time, reflects the relationship between technology and art.


## 5. Conclusion

This study conducted a systematic literature review to have an in-depth understanding of the Virtual Reality concept and its application of Virtual Reality in Art design and to examine the impact of Virtual Reality on public art design. This paper also reviews the features of Virtual Reality and its application in art designs. Findings of the study state that Virtual Reality technology enhances the user experience by adding the element of interactivity. It enhances the designing experiences in terms of creativity and art. VR technology enhances the designing process of art by implementing all the VR principles. Results of the study state that VR technology enhances the efficiency of art designs by reducing the cost of trial-and-error designing, and lastly, integrating new technologies to highlight art and human value. The needs of art can be better reflected through Virtual Reality technology, as the designers have the capability to reproduce the real world in an artificial environment. The findings of the study aid the practitioner, academicians, researchers, and others to identify the improvements that can be made in VR technology. However, it should be noted that the study has limitations. The findings of this study are inferences made from the existing literature. Thus, future researchers can conduct empirical tests to derive accurate results rather than mere inferences.



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*Source: 7451891-2022-09-09.xml*