# Study on Intelligently Designed Business Innovation Service Models Driven by Big Data

Authors: Huiying Liu; Jianfeng Shang; Gang Wan
Journal: Mathematical Problems in Engineering
 (2022)

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## Abstract

Although conventional business models have been increasingly affected in front of the big data technology application, it has also brought new opportunities and challenges for enterprise development. In order to create a higher value, enterprises should keep pace with the times and actively develop business innovation service models. The greatest value brought by data is to help enterprises find potential business value. It can provide a broader user market and channels, avoid homogeneous competition, and realize the integration of upstream and downstream value chains. In addition, it abandons the extensive development under the traditional model and allows enterprises to return to real value services, which is also an irresistible trend of business model transformation. This paper studies and analyzes business innovation service models. First, the business model as required is presented, and the management system and risk evaluation method are introduced. Then, the construction of the business service model is discussed, and the typical big data technologies are reviewed. Next, according to the evaluation theory of business model, the index system of business innovation service model is explored, which can examine the development of business model objectively and comprehensively. Last, the operations of the business model under the big data are analyzed. The research on the business model in this paper can be provided with universality and has a certain practical value for the development of business innovation service.


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## Body

## 1. Introduction

Business model innovation takes customers as the starting point and source, adopts initiative market orientation, and is open to the bilateral market. It makes systematic innovation in many key links of a business model such as value model, operation model, marketing model, and profit model, enables customer value grows by leaps, creates new markets or restructures the existing industries, changes the competition rules and nature, and helps firms get excess profit and rapid growth [1, 2]. In order to better target user groups in the Internet Age, enterprises center on users, take product strategy as the fundamental principle, continuously optimize the products and services, restructure their own business models based on the user data analysis, and take into account how to provide more innovative products or services with new features given the existing market products and services in order to better satisfy users’ demands [3]. The business model design of a company determines what products or services it provides to its users. But users’ experience on products or services changes all the time, which is a process of motion capture. It has already been very difficult to effectively meet the personalized requirements of users with only the resources of an enterprise [4]. Meanwhile, the design of organizational structure of the enterprise shall also pay attention to how to maneuver the idle resources in a more efficient manner and quickly respond to users’ demand. With the constantly expanding Internet application scope, the data volume required to be processed increases exponentially, which directly promotes the development of big data processing technique [5]. Such technology can process plenty of multitype data in a real-time manner, ensure the authenticity and safety of data, and accomplish the data mining, which cannot be done by conventional architecture. In the rapidly changing global information market, decision-makers of enterprises are challenged to quickly understand and analyze data. Lack of data in traditional business system results in weak supporting ability; worse still, the characteristics of a single visualized icon and complex information understanding make it unable to meet the demands of enterprises’ data analysis [6]. Big data-driven intelligent business service models can provide the technology and methods for corporates to quickly analyze data, including data collection, management, and analysis, so that the companies can convert it into use information to support the decision-making. Based on the enterprise data warehouse, it builds data cube, achieves the multidimensional query of data, and obtains the hidden business information by means of data mining and information mining tools so as to help users acquire data from multiple perspectives, assist in, and support the business decision-making in the entire process [7, 8]. Nowadays, the pop-up contents from on-shopping APPs and short videos are realized by big data technique. For decision-makers, they can from the intelligent business platforms under big data technology track users’ focus of attention and analyze the user traffic so as to promote the decision-making from a certain extent [9].This paper conducts research of the intelligent and business innovation service models driven by big data, and the key research content includes the following: first, the business model as required is presented, and the management system and risk evaluation method are introduced; then, the construction of the business service model is discussed, and the typical big data technologies are reviewed; next, according to the evaluation theory of business model, the index system of business innovation service model is explored, which can examine the development of business model objectively and comprehensively; and last, the operations of the business model under the big data are analyzed.The remainder of this paper is organized as follows: Section2 discusses related work, followed by design of business innovation service model driven by big data in Section 3. Section 4 shows construction of evaluation index of business innovation service model. Research on business model operation based on big data is presented in Section 5, and Section 6 concludes the paper with a summary and future research directions.


## 2. Related Work

The concept of “business model” first appeared in the 1950s, but it has not attracted extensive attention gradually until the continuous development of Internet and big data technology in recent years. The rapid rise of numerous Internet enterprises has given a more intuitive understanding of the importance of business model to all walks of life, and it is even considered as the key element of the enterprise competition and development now [10]. Business model innovation is further development of the study on business models. Through the innovation of business model, enterprises can gain more resources and competitive advantages and finally reach the purpose of enhancing strength and acquiring profits [11]. Scholars have conducted related research on business model innovation. The innovation of business model was to upset the plans of competitors, create new value for customers, and create new wealth for stakeholders to restructure the existing business models of the industries [12]. It helps enterprises share the value created in the industry more efficiently. Business model innovation by overturning the existing rules and changing the competition nature restructures the exiting business models and market and achieves high-speed growth of enterprises while greatly increasing customer value [13]. Business model innovation subverts the existing business rules by redefining customer segmentation criteria, customer demand, product manufacturing, and delivery method or new products development and introduces new ones [14]. An increasing number of people have faith in that business model innovation can bring stronger competitiveness and profit value to enterprises than innovation of conventional products, services, and techniques. One of the key factors that drive the innovation of business model is the emergence of new technology [15]. With the popularization and swift growth of Internet, the data generated by various application systems are exploding. Big data is another technical revolution in the information industry after cloud computing, business intelligence, and Internet, and it has a profound impact on the decision-making, organization, and business process of a company [16]. Big data has four major features: a large amount of data, a great variety of data, a fast data processing speed, and high data authenticity. Consequently, big data can process plenty of multitype data in a real-time manner, ensure the authenticity and safety of data, and effectively analyze the information, which is valuable to enterprises. However, many traditional and medium-sized enterprises do not have much internal data or technology advantage. They only have a blurry concept of data value, which they hope to improve but do not know how to integrate with their own strengths [17]. Those enterprises are still at a low level of informatization. On the contrary, they still make use of the conventional business intelligence model, which results in slow, inaccurate, and untimely statistical analysis of the data in product sales, purchase, and other processes in the market. The shortcomings mainly include insufficient evaluation on business intelligence construction, lack of specialized personnel in data processing, and incomplete analytical results [18, 19]. Therefore, only the combination of big data technology and business innovation service model can resolve the complicated and diversified data analysis problems in various business models. With the help of data, the production and operation vigor of enterprises are stimulated.Chen [20] analyzed the transition direction of traditional manufacturing enterprises from the business model perspective in the big data background. It focused on three prominent aspects of business model—customer value proposition, business system, and profit mode—combined with applications of big data, and finally put forward transformation direction for reference. Sun et al. [21] examined incorporation of business analytics into enterprise information system through proposing a model for business analytics service-based enterprise information system. The proposed method contributed to the research of business service and business innovation. Fernandez-Manzano and Gonzalez-Vasco [22] commented on the implications of data management in social networks. They discussed the privacy and security risks associated with this novel scenario and briefly commented on tools that aid in securing the privacy of business intelligence within this context. Loebbecke and Picot [3] studied the potential mechanism of how digital and big data analysis can promote enterprise and social transformation and outlined the potential impact of digital and big data analysis on employment, especially in the context of cognitive tasks. The analysis and discussion of Yablonsky [23] led to a multidimensional framework of innovations, with a particular emphasis on a technology stack, business models, products, services, and platform innovations. Wang [24] thought management must transform enterprise-centric into customer-centric with the big changing of the business service, and a business innovation model was presented. Li [25] analyzed in detail the organization and innovative ideas of the business model of online travel service companies by taking Ctrip as the object for the case study. Adopting the business model canvas to analyze its business model, the paper finally concluded four perspectives, namely concentration on differentiated development, establishment of a perfect service system, improvement on technological competence, multidimensional channels both online and offline, and reinforce the establishment of key resources. Duan et al. [26] studied the relationship between business analytics and innovation by theoretically and empirically investigating. At present, the data accumulation of the whole industry is still in its infancy, and the development of big data technology is also a big bottleneck. The value of big data has not yet been revealed through mature operation mode. We need to treat this problem rationally, any new technology will experience a bubble stage at the early stage of development, and this is the inevitable result of the massive influx of resources [27–30]. When people’s lives are completely recorded by data, data driven will become an indispensable element of existence. The evolution of innovation model will gradually form a perfect business system, and big data will play an increasingly important role in this business ecosystem. The greatest value of data is that it can help enterprises find potential business value, provide a broader user market and channels, avoid homogeneous competition, and realize the integration of upstream and downstream value chains. It abandons the rough development under the traditional model and allows enterprises to return to real value services, which is also the inevitable trend of business model transformation. This paper takes big data, artificial intelligence, and business model innovation of service-type enterprises as a whole. By integrating the definition of business model innovation, enterprises change a certain link or many links in their previous value proposition, creation, and realization so as to better discover, lead, and meet customer needs and create greater value.


## 3. Design of Business Innovation Service Model Driven by Big Data

### 3.1. Business Innovation Service Model Management System

We should determine all kinds of resources needed for business model innovation and determine the key resources and key innovation factors from the process of enterprise value creation. We should also correctly locate the target. Generally speaking, the purpose of business model innovation is to create more value, which can be expressed as value maximization or profit maximization. However, according to the development status of each enterprise, the specific objectives and manifestations of business model innovation may be different. Business model innovation is an active role of enterprise managers in the objective environment. In this process, based on some basic principles, we must make the innovation mechanism simple and efficient. The management system of business innovation service model is shown in Figure1.Figure 1
Business innovation service model management system.Enterprises should determine the innovation strategy. Choosing an appropriate innovation strategy requires entrepreneurs to fully grasp innovation resources and have the ability to adapt and take charge of the overall situation. Generally, there are three innovation strategies that can be selected by enterprises: cumulative innovation, explosive innovation, and progressive innovation, as shown in Figure2:Figure 2
Selection structure of business model innovation mode.


### 3.2. Design Ideas and Methods

A business model is not a set of static methods, and it will change with the external environment. Therefore, the design of enterprise business model should first identify its environment and its own characteristics; it is also necessary to analyze the macro environment and industrial environment of the enterprise market, as well as the business strategy of the company after SWOT analysis under such environmental background. However, in order to design the strategic means into a systematic business model and make it competitive enough, we must dig out the essence of user needs. After grasping the needs of users, the business model improvement design can be carried out: the first step is to compare the advantages and disadvantages of the company after SWOT analysis with the needs of users to confirm that preliminary improvement points can be formed; and the second step is to decompose the business model to the business model of the company and form the improvement solution according to the business model.


### 3.3. Functional Requirements Analysis of Business Model Innovation

The business intelligence system based on big data hopes to realize real-time monitoring and management of enterprise business systems, including production, sales, and inventory. The requirements of each function focus on the design and implementation of data warehouse based on Hadoop. On this basis, ETL data processing, online analysis, data mining, and data visualization are realized to help enterprises realize the intellectualization of management. The system can regularly and incrementally obtain the data of each business system, realize regular data analysis according to the demand, and provide visual reports for relevant users for decision support. The functional requirements are shown in Figure3.Figure 3
Diagram of functional requirements.


### 3.4. Big Data Infrastructure Analysis

At present, many industries are building big data systems, but few can continue to have vitality and form business models. Massive data needs a scientific, standardized, and unified architecture. The big data infrastructure is composed of resource center, user center, application center, and big data center. The four centers coordinate and depend on each other, so as to complete the collection, cleaning, and processing of big data for decision analysis and finally show it to management and decision-makers in the form of graphical reports and provide analysis and decision-making purposes. In terms of function, it is mainly divided into four parts: data warehouse model design, data collection and summary, data warehouse processing, and upper layer interactive management. Among them, the big data center will provide the underlying technical support for the realization of the above-mentioned whole big data collection, processing, and analysis. The function diagram of big data center is shown in Figure4.Figure 4
Big data infrastructure.The whole process of building a big data service center can be divided into the steps shown in Figure5.Figure 5
Construction process of big data service center.


## 3.1. Business Innovation Service Model Management System

We should determine all kinds of resources needed for business model innovation and determine the key resources and key innovation factors from the process of enterprise value creation. We should also correctly locate the target. Generally speaking, the purpose of business model innovation is to create more value, which can be expressed as value maximization or profit maximization. However, according to the development status of each enterprise, the specific objectives and manifestations of business model innovation may be different. Business model innovation is an active role of enterprise managers in the objective environment. In this process, based on some basic principles, we must make the innovation mechanism simple and efficient. The management system of business innovation service model is shown in Figure1.Figure 1
Business innovation service model management system.Enterprises should determine the innovation strategy. Choosing an appropriate innovation strategy requires entrepreneurs to fully grasp innovation resources and have the ability to adapt and take charge of the overall situation. Generally, there are three innovation strategies that can be selected by enterprises: cumulative innovation, explosive innovation, and progressive innovation, as shown in Figure2:Figure 2
Selection structure of business model innovation mode.


## 3.2. Design Ideas and Methods

A business model is not a set of static methods, and it will change with the external environment. Therefore, the design of enterprise business model should first identify its environment and its own characteristics; it is also necessary to analyze the macro environment and industrial environment of the enterprise market, as well as the business strategy of the company after SWOT analysis under such environmental background. However, in order to design the strategic means into a systematic business model and make it competitive enough, we must dig out the essence of user needs. After grasping the needs of users, the business model improvement design can be carried out: the first step is to compare the advantages and disadvantages of the company after SWOT analysis with the needs of users to confirm that preliminary improvement points can be formed; and the second step is to decompose the business model to the business model of the company and form the improvement solution according to the business model.


## 3.3. Functional Requirements Analysis of Business Model Innovation

The business intelligence system based on big data hopes to realize real-time monitoring and management of enterprise business systems, including production, sales, and inventory. The requirements of each function focus on the design and implementation of data warehouse based on Hadoop. On this basis, ETL data processing, online analysis, data mining, and data visualization are realized to help enterprises realize the intellectualization of management. The system can regularly and incrementally obtain the data of each business system, realize regular data analysis according to the demand, and provide visual reports for relevant users for decision support. The functional requirements are shown in Figure3.Figure 3
Diagram of functional requirements.


## 3.4. Big Data Infrastructure Analysis

At present, many industries are building big data systems, but few can continue to have vitality and form business models. Massive data needs a scientific, standardized, and unified architecture. The big data infrastructure is composed of resource center, user center, application center, and big data center. The four centers coordinate and depend on each other, so as to complete the collection, cleaning, and processing of big data for decision analysis and finally show it to management and decision-makers in the form of graphical reports and provide analysis and decision-making purposes. In terms of function, it is mainly divided into four parts: data warehouse model design, data collection and summary, data warehouse processing, and upper layer interactive management. Among them, the big data center will provide the underlying technical support for the realization of the above-mentioned whole big data collection, processing, and analysis. The function diagram of big data center is shown in Figure4.Figure 4
Big data infrastructure.The whole process of building a big data service center can be divided into the steps shown in Figure5.Figure 5
Construction process of big data service center.


## 4. Construction of Evaluation Index of Business Innovation Service Model

Nowadays, various business models emerge one after another, and enterprises are facing an unprecedented turbulent market environment. In the new market environment, enterprises have to innovate business models. How to objectively and comprehensively evaluate the development of innovative business service models is an urgent problem to be solved. Based on the study of business model evaluation theory, this paper constructs the evaluation index system of business model innovation.


### 4.1. Selection Principle and Process of Evaluation Indicators for Business Innovation Service Model

The selection of evaluation indicators for the innovation effect of business service model will affect the accuracy of evaluation results and indirectly affect the scientificity and accuracy of research conclusions. The establishment of business model innovation evaluation index system is the core step of business model evaluation. Scientific and effective methods must be applied for strict screening and screening. The principle relationship of indicator selection is shown in Figure6.Figure 6
Relationship diagram of indicator selection principles.There are many methods of index screening, such as time difference correlation analysis, cluster analysis, and comprehensive induction. Comprehensive induction developed relatively early. It combines objective statistical analysis data with subjective scientific description data to ensure the scientificity and effectiveness of index selection to a certain extent. Therefore, comprehensive induction can be used to screen the index system. The specific process of establishing the index system is shown in Figure7.Figure 7
Specific process of determining the index system.


### 4.2. Construction of Evaluation Index of Business Innovation Service Model

The basic viewpoint of stakeholder theory is that the purpose of enterprise business model innovation is to create more value for stakeholders. Based on this basic view, we should carry out the innovation and reform of enterprise business model around the goal of maximizing the interests of enterprises and their stakeholders. The first step is to analyze the internal and external resources of the enterprise, make full use of the existing enterprise resources, actively find the external resources that may be used, and even actively explore some resources that are not owned by the enterprise and necessary for enterprise innovation. The second step, a very important part of business model innovation, is to redesign the organizational system. There may be some personnel changes, but major changes should be reduced as far as possible, so as not to cause employees’ panic about job instability, so as to reduce the internal resistance of enterprise business model innovation. Business model innovation is not only a model change but also a process of organizational management innovation. The third step is to adjust the profit model of the enterprise. For stakeholders to realize their rights and interests, it may be necessary to broaden enterprise marketing channels, change marketing means, apply new technologies to reduce commodity circulation costs, etc. Through the above steps to maximize the interests of enterprises and meet the needs of maximizing individual value, that is, to pursue the promotion of personal value in the development of the enterprise, the personal value of employees is based on the enterprise value. Without the enterprise, the embodiment of personal value becomes empty talk. At the same time, the realization of personal value by employees is also the fundamental driving force to promote the development of the enterprise, and the two are interdependent and pull each other.Based on the stakeholder theory, this paper reclassifies the enterprise stakeholders and puts forward the primary indicators to evaluate the business innovation service model, such as economic value, capital value, market value, product value, and production value. This paper proposes the initial index system model of business innovation service model, as shown in Figure8.Figure 8
Initial model of business innovation service model evaluation index system.The function of business model innovation is to realize the highly unified collective choice equilibrium between individual rationality and collective rationality of many transaction subjects within the enterprise boundary, so as to realize this team production mode, reduce transaction costs through this mechanism design, and realize Pareto optimal balance. The realization condition of this equilibrium state is not only to establish a perfect value creation mechanism through business model innovation but also to have a value sharing mechanism of benefit distribution, which is the essence of enterprise business model innovation. The flowchart of business model innovation is shown in Figure9.Figure 9
Business model innovation flowchart.


### 4.3. Selection and Improvement of Evaluation Index System of Business Innovation Service Model

This paper studies stakeholder theory and analyzes the expectations and risks of internal staff. After referring to relevant research data and conducting exploration and analysis of operation models of many enterprises, it has preliminarily built the evaluation index system of business innovation service model. For the evaluation indexes with part of similar contents, just take one of them. Therefore, the new index set includes 18 indexes: bonus, rent, enterprise scale, corporate reputation, personal income, employees work stably, product, service, cooperation model, product ease of use, meeting market demand, market competitiveness of products, production and operation decision-making, market share, social welfare, obtain employment, taxation, and environmental pollution.Besides, as it is difficult to acquire the data of many evaluation indexes and most indexes are difficult to quantize, this paper have replaced some indexes with quantitative ones with the same concept and add some necessary indexes. The finally determined evaluation index set includes enterprise profitability, enterprise scale, corporate reputation, employee income, employees work stably, product quality, product price, user satisfaction, enterprise information interaction, distribution strategy, new product innovation ability, master core technology, proportion of enterprise R&D investment, market share, enterprise capital turnover, and taking advantage of the original network and obtain employment.In order to build the index system that can objectively assess the business innovation service model, it is necessary to conduct deeper-level analysis on the preliminarily built index set and make technical screening on the index set so as to build the business model innovation evaluation model with the evaluation layer. Comprehensive optimization chemotaxis algorithm is a science-based computing method, and it takes the dialectical decision-making of experts and typical data computing as the basis and combines qualitative and quantitative analysis in the entire screening process. It first filters the indexes with 6 methods in a sequential order and revises and improves the built index system. One or more methods can be used repeatedly until the requirement if met. The index system confirmed by this method has higher scientificity and rationality, as shown in Figure10.Figure 10
Specific procedures of comprehensive optimization chemotaxis algorithm creation of initial indexes.According to the above principle of index system screening, determine the initial index set and set up a valuable index systemZ=z1,z2,…,zk,…,zn.


#### 4.3.1. Filtering of Index Set

Step 1.
Set filtering method
By means of set, filter unnecessary indexes and keep the remaining indexes. Assume the initial index systemZ=z1,z2,…,zk,…,zn. Assume invite K experts and screen n indexes so as to preserve the important and indispensable indexes. Assume that the 1st expert selects t1 indexes: Z1=z11,z12,z13,…,z1t1, the 2nd expert t2: Z2=z21,z22,z23,…,z2t2, and the Kth expert tk: Zk=zk1,zk2,zk3,…,zktk. Then, Uik=iZi is the index system recognized by these experts and Uik=iZk is the complete index system all experts can accept. −Uik=iZk is the filtered index set, which might be an empty set. Z0=Uik=iZk=Z10,Z20,Z30,…,Zk0 is the index system selected.Step 2.
Weighted filtering method
In this process, indexes with small weight are filtered. Assume the index system isZ=z1,z2,…,zk,…,zn, and the corresponding weight coefficient is ai=a1,a2,…,an. For the given a∈0,1,(1)Z∗=Za=Zi|ai≥a,i=1,2,…,n=X1∗,X2∗,…Xn∗,where Z∗ is the filtering index system to a, which is a very small positive number and the value of which shall be determined by experts according to specific principles and actual circumstance.Step 3.
Validity purification of index set
With this step, it can further improve the rationality of the index system. Validity is a measurement on the accuracy and effectiveness of the index results. Mark it asβ, and the computing result is as follows:
Assume the index system isZ=z1,z2,…,zk,…,zn and that there are S evaluation object persons. Their score set on index Zi is F1i,F2i,F3i,…,FSi. They divide them into 3 groups (high, medium, and low scores) according to the scores F1i, F2i, F3i, … FSi, and the number of people in high- and low-score groups shall take up around 1/4 of the total people S.
Assume thatF¯1i is the average score of the high-score group of Zi, F¯2i is the average score of the low-score group of Zi, and Fi is the full score of Zi. Then, the validity of Zi is βi=F¯1i/Fi−F¯2i/Fi, i=1,2,…,n, and the average validity of index system Z is β¯i=1/n∑i=1nβi. Generally speaking, when the evaluation result of βi or β¯ to zi is good, it shall be kept; when βi is within the scope of 0.2−0.4, the evaluation result is so-so and zi shall be corrected; and when βi is smaller than 0.2, the evaluation result is bad and zi shall be modified or eliminated.Step 4.
Reliability purification of index set
This method is a kind of purification for the stability and reliability of index set. The so-called reliability refers to the correlation coefficient of 2 evaluation results on the same index. Assume thatY¯ is the average value of the 1st evaluation on z1 and X¯ the average value of the 2nd evaluation on z1.(2)X¯=1n∑i=1nXi,mY¯=1n∑i=1nYi.
Then, the reliability of the index systemZ=z1,z2,…,zk,…,zn is(3)ρ=∑i=1nYi−Y¯−Xi−X¯∑i=1nYi−Y¯2⋅∑i=1nXi−X¯2.
Assume that the objects are evaluated in the stationary normality and they have no significant changes in the 2 evaluations, then:
Whenρ is within the range of 0.90∼0.95, this index system has excellent stability and reliability; when ρ is within 0.80∼0.90, it has good stability and reliability; when ρ is within 0.65∼0.80, it has so-so stability and reliability; and when ρ is within 0.65, it has bad stability and reliability, indicating that certain indexes in the system have significant differences in these 2 evaluations. The following methods can be adopted in order to find these indexes:
Assume thatRi1=Yi11,Yi21,Yi31…Yim1 and Ri2=Yi12,Yi22,Yi32…Yim2 are the evaluation vectors made by the evaluation objects on Zi, i=1,2,…,n. Cluster R11,R21…Rn1,R12,R22…Rn2. If the predesigned input values Ri1 and Ri2 are in different classes, take out Zi and then make qualitative analysis. If the differences of the 2 evaluation results are caused by Zi, then modify or eliminate Zi.Step 5.
Fuzzy clustering method
This method is a kind of purification on the between-index compatibility. With this method, it can merge the indexes with bigger compatibility into one term or modify it or reduce the compatibility between indexes in order to make the index system more independent, scientific, and simple. Assume that all data involved are acquired under the stable state and the fuzzy relation matrix of index systemZ=z1,z2,…,zk,…,zn is(4)Q=q11Kq1nMOMqn1Kqnn,where Q1i represents the similarity coefficient between Z1 and Zi and can be calculated with the following formula:(5)qij=∑k=1mrik−r¯i−rjk−r¯j∑k=1mrik−r¯i2⋅∑k=1mrjk−r¯j2,where rik is the evaluation vector of the evaluation object Pt (representative typical evaluation object) to Z,(6)r¯i=1m∑k=1mrik,r¯j=1m∑k=1mrjk.
According to the relevant fuzzy theories, assume that
(a)qii=1, ∀i∈0,1; (b) qij=qjk, ∀i,j, qij∈0,1; and (c) qij≤qjk≤qik, ∀i,j, k=1,2,3,…,k,…n.
Calculatea<b=mina,b. At this time, matrix Q=qijn×n is called as the fuzzy equivalent matrix Q=qijλm×n, where(7)qijλ=1,qij≥λ,0,qij<λ..
Apparently, differentZ has different Qλ and λ. For the given λ, it is a matrix formed by 0 and 1. If the elements in the ith column are completely equal to those in the jth column, then zi and zj are of the same class. In this way, for different λ, it has different classes. Such λ shall be selected. It leads to small differences in the index within the same class, but the differences between classes are significant. Such λ is the optimal, and the cluster corresponding to the optimal λ is called as the optimal cluster and is marked as(8)ZPt=Z11,Z21,Z31…Zn11,Z12,Z22,Z32…Zn22⋯Z1c,Z2c,Z3c⋯Zncc⋯Zpt1KZPtc,where Zpti=Z1i,Z2i,Z3iKZnii is called as the subclass of Zpi.
Assume that there areS evaluation object persons. Zpt|t=1,2,3,…k,…s. Zpi is the optimal cluster to the evaluation objects; obviously Zi belongs to a certain subclass of Zpi. If Zi1, Zi2, Zi3… Zib all belong to the same subclass, then Zi1, Zi2, Zi3… Zib are called as the same class.
Assume thatZi1, Zi2, Zi3… Zib are of the same kind as k elements in Zpt|t=1,2,3,…k,…s. Then φ=k/s and 1≤k≤s is the clustering degree between Zi1 and Zi1, Zi2, Zi3… Zib. Obviously, 0≤φ≤1. If φ≥8, merge Zi1, Zi2, Zi3… Zib into a term; if φ<0.8, do not merge but keep them. Adjustments shall be made to the indexes, which can be merged into 2 or more terms in order to merge them into just one term.
The above clustering is taken into account from a quantity perspective, and whether to merge terms requires analysis from a qualitative angle. For the indexes to be merged, efforts shall be made to reduce the compatible parts. Due to fuzziness, the boundary between indexes is not clear; therefore, the reduction of compatible components is relative. At the end, get the evaluation index system model of business innovation service model, as shown in Figure11.
Finally, give weight to the evaluation index of business model, including expert sorting method or comprehensive weighting method. Analyze the data collected with the optimal weight combination so as to provide more targeted opinions and suggestions for the healthy development of enterprises.Figure 11
Evaluation cross index model of business innovation service model.


## 4.1. Selection Principle and Process of Evaluation Indicators for Business Innovation Service Model

The selection of evaluation indicators for the innovation effect of business service model will affect the accuracy of evaluation results and indirectly affect the scientificity and accuracy of research conclusions. The establishment of business model innovation evaluation index system is the core step of business model evaluation. Scientific and effective methods must be applied for strict screening and screening. The principle relationship of indicator selection is shown in Figure6.Figure 6
Relationship diagram of indicator selection principles.There are many methods of index screening, such as time difference correlation analysis, cluster analysis, and comprehensive induction. Comprehensive induction developed relatively early. It combines objective statistical analysis data with subjective scientific description data to ensure the scientificity and effectiveness of index selection to a certain extent. Therefore, comprehensive induction can be used to screen the index system. The specific process of establishing the index system is shown in Figure7.Figure 7
Specific process of determining the index system.


## 4.2. Construction of Evaluation Index of Business Innovation Service Model

The basic viewpoint of stakeholder theory is that the purpose of enterprise business model innovation is to create more value for stakeholders. Based on this basic view, we should carry out the innovation and reform of enterprise business model around the goal of maximizing the interests of enterprises and their stakeholders. The first step is to analyze the internal and external resources of the enterprise, make full use of the existing enterprise resources, actively find the external resources that may be used, and even actively explore some resources that are not owned by the enterprise and necessary for enterprise innovation. The second step, a very important part of business model innovation, is to redesign the organizational system. There may be some personnel changes, but major changes should be reduced as far as possible, so as not to cause employees’ panic about job instability, so as to reduce the internal resistance of enterprise business model innovation. Business model innovation is not only a model change but also a process of organizational management innovation. The third step is to adjust the profit model of the enterprise. For stakeholders to realize their rights and interests, it may be necessary to broaden enterprise marketing channels, change marketing means, apply new technologies to reduce commodity circulation costs, etc. Through the above steps to maximize the interests of enterprises and meet the needs of maximizing individual value, that is, to pursue the promotion of personal value in the development of the enterprise, the personal value of employees is based on the enterprise value. Without the enterprise, the embodiment of personal value becomes empty talk. At the same time, the realization of personal value by employees is also the fundamental driving force to promote the development of the enterprise, and the two are interdependent and pull each other.Based on the stakeholder theory, this paper reclassifies the enterprise stakeholders and puts forward the primary indicators to evaluate the business innovation service model, such as economic value, capital value, market value, product value, and production value. This paper proposes the initial index system model of business innovation service model, as shown in Figure8.Figure 8
Initial model of business innovation service model evaluation index system.The function of business model innovation is to realize the highly unified collective choice equilibrium between individual rationality and collective rationality of many transaction subjects within the enterprise boundary, so as to realize this team production mode, reduce transaction costs through this mechanism design, and realize Pareto optimal balance. The realization condition of this equilibrium state is not only to establish a perfect value creation mechanism through business model innovation but also to have a value sharing mechanism of benefit distribution, which is the essence of enterprise business model innovation. The flowchart of business model innovation is shown in Figure9.Figure 9
Business model innovation flowchart.


## 4.3. Selection and Improvement of Evaluation Index System of Business Innovation Service Model

This paper studies stakeholder theory and analyzes the expectations and risks of internal staff. After referring to relevant research data and conducting exploration and analysis of operation models of many enterprises, it has preliminarily built the evaluation index system of business innovation service model. For the evaluation indexes with part of similar contents, just take one of them. Therefore, the new index set includes 18 indexes: bonus, rent, enterprise scale, corporate reputation, personal income, employees work stably, product, service, cooperation model, product ease of use, meeting market demand, market competitiveness of products, production and operation decision-making, market share, social welfare, obtain employment, taxation, and environmental pollution.Besides, as it is difficult to acquire the data of many evaluation indexes and most indexes are difficult to quantize, this paper have replaced some indexes with quantitative ones with the same concept and add some necessary indexes. The finally determined evaluation index set includes enterprise profitability, enterprise scale, corporate reputation, employee income, employees work stably, product quality, product price, user satisfaction, enterprise information interaction, distribution strategy, new product innovation ability, master core technology, proportion of enterprise R&D investment, market share, enterprise capital turnover, and taking advantage of the original network and obtain employment.In order to build the index system that can objectively assess the business innovation service model, it is necessary to conduct deeper-level analysis on the preliminarily built index set and make technical screening on the index set so as to build the business model innovation evaluation model with the evaluation layer. Comprehensive optimization chemotaxis algorithm is a science-based computing method, and it takes the dialectical decision-making of experts and typical data computing as the basis and combines qualitative and quantitative analysis in the entire screening process. It first filters the indexes with 6 methods in a sequential order and revises and improves the built index system. One or more methods can be used repeatedly until the requirement if met. The index system confirmed by this method has higher scientificity and rationality, as shown in Figure10.Figure 10
Specific procedures of comprehensive optimization chemotaxis algorithm creation of initial indexes.According to the above principle of index system screening, determine the initial index set and set up a valuable index systemZ=z1,z2,…,zk,…,zn.


### 4.3.1. Filtering of Index Set

Step 1.
Set filtering method
By means of set, filter unnecessary indexes and keep the remaining indexes. Assume the initial index systemZ=z1,z2,…,zk,…,zn. Assume invite K experts and screen n indexes so as to preserve the important and indispensable indexes. Assume that the 1st expert selects t1 indexes: Z1=z11,z12,z13,…,z1t1, the 2nd expert t2: Z2=z21,z22,z23,…,z2t2, and the Kth expert tk: Zk=zk1,zk2,zk3,…,zktk. Then, Uik=iZi is the index system recognized by these experts and Uik=iZk is the complete index system all experts can accept. −Uik=iZk is the filtered index set, which might be an empty set. Z0=Uik=iZk=Z10,Z20,Z30,…,Zk0 is the index system selected.Step 2.
Weighted filtering method
In this process, indexes with small weight are filtered. Assume the index system isZ=z1,z2,…,zk,…,zn, and the corresponding weight coefficient is ai=a1,a2,…,an. For the given a∈0,1,(1)Z∗=Za=Zi|ai≥a,i=1,2,…,n=X1∗,X2∗,…Xn∗,where Z∗ is the filtering index system to a, which is a very small positive number and the value of which shall be determined by experts according to specific principles and actual circumstance.Step 3.
Validity purification of index set
With this step, it can further improve the rationality of the index system. Validity is a measurement on the accuracy and effectiveness of the index results. Mark it asβ, and the computing result is as follows:
Assume the index system isZ=z1,z2,…,zk,…,zn and that there are S evaluation object persons. Their score set on index Zi is F1i,F2i,F3i,…,FSi. They divide them into 3 groups (high, medium, and low scores) according to the scores F1i, F2i, F3i, … FSi, and the number of people in high- and low-score groups shall take up around 1/4 of the total people S.
Assume thatF¯1i is the average score of the high-score group of Zi, F¯2i is the average score of the low-score group of Zi, and Fi is the full score of Zi. Then, the validity of Zi is βi=F¯1i/Fi−F¯2i/Fi, i=1,2,…,n, and the average validity of index system Z is β¯i=1/n∑i=1nβi. Generally speaking, when the evaluation result of βi or β¯ to zi is good, it shall be kept; when βi is within the scope of 0.2−0.4, the evaluation result is so-so and zi shall be corrected; and when βi is smaller than 0.2, the evaluation result is bad and zi shall be modified or eliminated.Step 4.
Reliability purification of index set
This method is a kind of purification for the stability and reliability of index set. The so-called reliability refers to the correlation coefficient of 2 evaluation results on the same index. Assume thatY¯ is the average value of the 1st evaluation on z1 and X¯ the average value of the 2nd evaluation on z1.(2)X¯=1n∑i=1nXi,mY¯=1n∑i=1nYi.
Then, the reliability of the index systemZ=z1,z2,…,zk,…,zn is(3)ρ=∑i=1nYi−Y¯−Xi−X¯∑i=1nYi−Y¯2⋅∑i=1nXi−X¯2.
Assume that the objects are evaluated in the stationary normality and they have no significant changes in the 2 evaluations, then:
Whenρ is within the range of 0.90∼0.95, this index system has excellent stability and reliability; when ρ is within 0.80∼0.90, it has good stability and reliability; when ρ is within 0.65∼0.80, it has so-so stability and reliability; and when ρ is within 0.65, it has bad stability and reliability, indicating that certain indexes in the system have significant differences in these 2 evaluations. The following methods can be adopted in order to find these indexes:
Assume thatRi1=Yi11,Yi21,Yi31…Yim1 and Ri2=Yi12,Yi22,Yi32…Yim2 are the evaluation vectors made by the evaluation objects on Zi, i=1,2,…,n. Cluster R11,R21…Rn1,R12,R22…Rn2. If the predesigned input values Ri1 and Ri2 are in different classes, take out Zi and then make qualitative analysis. If the differences of the 2 evaluation results are caused by Zi, then modify or eliminate Zi.Step 5.
Fuzzy clustering method
This method is a kind of purification on the between-index compatibility. With this method, it can merge the indexes with bigger compatibility into one term or modify it or reduce the compatibility between indexes in order to make the index system more independent, scientific, and simple. Assume that all data involved are acquired under the stable state and the fuzzy relation matrix of index systemZ=z1,z2,…,zk,…,zn is(4)Q=q11Kq1nMOMqn1Kqnn,where Q1i represents the similarity coefficient between Z1 and Zi and can be calculated with the following formula:(5)qij=∑k=1mrik−r¯i−rjk−r¯j∑k=1mrik−r¯i2⋅∑k=1mrjk−r¯j2,where rik is the evaluation vector of the evaluation object Pt (representative typical evaluation object) to Z,(6)r¯i=1m∑k=1mrik,r¯j=1m∑k=1mrjk.
According to the relevant fuzzy theories, assume that
(a)qii=1, ∀i∈0,1; (b) qij=qjk, ∀i,j, qij∈0,1; and (c) qij≤qjk≤qik, ∀i,j, k=1,2,3,…,k,…n.
Calculatea<b=mina,b. At this time, matrix Q=qijn×n is called as the fuzzy equivalent matrix Q=qijλm×n, where(7)qijλ=1,qij≥λ,0,qij<λ..
Apparently, differentZ has different Qλ and λ. For the given λ, it is a matrix formed by 0 and 1. If the elements in the ith column are completely equal to those in the jth column, then zi and zj are of the same class. In this way, for different λ, it has different classes. Such λ shall be selected. It leads to small differences in the index within the same class, but the differences between classes are significant. Such λ is the optimal, and the cluster corresponding to the optimal λ is called as the optimal cluster and is marked as(8)ZPt=Z11,Z21,Z31…Zn11,Z12,Z22,Z32…Zn22⋯Z1c,Z2c,Z3c⋯Zncc⋯Zpt1KZPtc,where Zpti=Z1i,Z2i,Z3iKZnii is called as the subclass of Zpi.
Assume that there areS evaluation object persons. Zpt|t=1,2,3,…k,…s. Zpi is the optimal cluster to the evaluation objects; obviously Zi belongs to a certain subclass of Zpi. If Zi1, Zi2, Zi3… Zib all belong to the same subclass, then Zi1, Zi2, Zi3… Zib are called as the same class.
Assume thatZi1, Zi2, Zi3… Zib are of the same kind as k elements in Zpt|t=1,2,3,…k,…s. Then φ=k/s and 1≤k≤s is the clustering degree between Zi1 and Zi1, Zi2, Zi3… Zib. Obviously, 0≤φ≤1. If φ≥8, merge Zi1, Zi2, Zi3… Zib into a term; if φ<0.8, do not merge but keep them. Adjustments shall be made to the indexes, which can be merged into 2 or more terms in order to merge them into just one term.
The above clustering is taken into account from a quantity perspective, and whether to merge terms requires analysis from a qualitative angle. For the indexes to be merged, efforts shall be made to reduce the compatible parts. Due to fuzziness, the boundary between indexes is not clear; therefore, the reduction of compatible components is relative. At the end, get the evaluation index system model of business innovation service model, as shown in Figure11.
Finally, give weight to the evaluation index of business model, including expert sorting method or comprehensive weighting method. Analyze the data collected with the optimal weight combination so as to provide more targeted opinions and suggestions for the healthy development of enterprises.Figure 11
Evaluation cross index model of business innovation service model.


## 4.3.1. Filtering of Index Set

Step 1.
Set filtering method
By means of set, filter unnecessary indexes and keep the remaining indexes. Assume the initial index systemZ=z1,z2,…,zk,…,zn. Assume invite K experts and screen n indexes so as to preserve the important and indispensable indexes. Assume that the 1st expert selects t1 indexes: Z1=z11,z12,z13,…,z1t1, the 2nd expert t2: Z2=z21,z22,z23,…,z2t2, and the Kth expert tk: Zk=zk1,zk2,zk3,…,zktk. Then, Uik=iZi is the index system recognized by these experts and Uik=iZk is the complete index system all experts can accept. −Uik=iZk is the filtered index set, which might be an empty set. Z0=Uik=iZk=Z10,Z20,Z30,…,Zk0 is the index system selected.Step 2.
Weighted filtering method
In this process, indexes with small weight are filtered. Assume the index system isZ=z1,z2,…,zk,…,zn, and the corresponding weight coefficient is ai=a1,a2,…,an. For the given a∈0,1,(1)Z∗=Za=Zi|ai≥a,i=1,2,…,n=X1∗,X2∗,…Xn∗,where Z∗ is the filtering index system to a, which is a very small positive number and the value of which shall be determined by experts according to specific principles and actual circumstance.Step 3.
Validity purification of index set
With this step, it can further improve the rationality of the index system. Validity is a measurement on the accuracy and effectiveness of the index results. Mark it asβ, and the computing result is as follows:
Assume the index system isZ=z1,z2,…,zk,…,zn and that there are S evaluation object persons. Their score set on index Zi is F1i,F2i,F3i,…,FSi. They divide them into 3 groups (high, medium, and low scores) according to the scores F1i, F2i, F3i, … FSi, and the number of people in high- and low-score groups shall take up around 1/4 of the total people S.
Assume thatF¯1i is the average score of the high-score group of Zi, F¯2i is the average score of the low-score group of Zi, and Fi is the full score of Zi. Then, the validity of Zi is βi=F¯1i/Fi−F¯2i/Fi, i=1,2,…,n, and the average validity of index system Z is β¯i=1/n∑i=1nβi. Generally speaking, when the evaluation result of βi or β¯ to zi is good, it shall be kept; when βi is within the scope of 0.2−0.4, the evaluation result is so-so and zi shall be corrected; and when βi is smaller than 0.2, the evaluation result is bad and zi shall be modified or eliminated.Step 4.
Reliability purification of index set
This method is a kind of purification for the stability and reliability of index set. The so-called reliability refers to the correlation coefficient of 2 evaluation results on the same index. Assume thatY¯ is the average value of the 1st evaluation on z1 and X¯ the average value of the 2nd evaluation on z1.(2)X¯=1n∑i=1nXi,mY¯=1n∑i=1nYi.
Then, the reliability of the index systemZ=z1,z2,…,zk,…,zn is(3)ρ=∑i=1nYi−Y¯−Xi−X¯∑i=1nYi−Y¯2⋅∑i=1nXi−X¯2.
Assume that the objects are evaluated in the stationary normality and they have no significant changes in the 2 evaluations, then:
Whenρ is within the range of 0.90∼0.95, this index system has excellent stability and reliability; when ρ is within 0.80∼0.90, it has good stability and reliability; when ρ is within 0.65∼0.80, it has so-so stability and reliability; and when ρ is within 0.65, it has bad stability and reliability, indicating that certain indexes in the system have significant differences in these 2 evaluations. The following methods can be adopted in order to find these indexes:
Assume thatRi1=Yi11,Yi21,Yi31…Yim1 and Ri2=Yi12,Yi22,Yi32…Yim2 are the evaluation vectors made by the evaluation objects on Zi, i=1,2,…,n. Cluster R11,R21…Rn1,R12,R22…Rn2. If the predesigned input values Ri1 and Ri2 are in different classes, take out Zi and then make qualitative analysis. If the differences of the 2 evaluation results are caused by Zi, then modify or eliminate Zi.Step 5.
Fuzzy clustering method
This method is a kind of purification on the between-index compatibility. With this method, it can merge the indexes with bigger compatibility into one term or modify it or reduce the compatibility between indexes in order to make the index system more independent, scientific, and simple. Assume that all data involved are acquired under the stable state and the fuzzy relation matrix of index systemZ=z1,z2,…,zk,…,zn is(4)Q=q11Kq1nMOMqn1Kqnn,where Q1i represents the similarity coefficient between Z1 and Zi and can be calculated with the following formula:(5)qij=∑k=1mrik−r¯i−rjk−r¯j∑k=1mrik−r¯i2⋅∑k=1mrjk−r¯j2,where rik is the evaluation vector of the evaluation object Pt (representative typical evaluation object) to Z,(6)r¯i=1m∑k=1mrik,r¯j=1m∑k=1mrjk.
According to the relevant fuzzy theories, assume that
(a)qii=1, ∀i∈0,1; (b) qij=qjk, ∀i,j, qij∈0,1; and (c) qij≤qjk≤qik, ∀i,j, k=1,2,3,…,k,…n.
Calculatea<b=mina,b. At this time, matrix Q=qijn×n is called as the fuzzy equivalent matrix Q=qijλm×n, where(7)qijλ=1,qij≥λ,0,qij<λ..
Apparently, differentZ has different Qλ and λ. For the given λ, it is a matrix formed by 0 and 1. If the elements in the ith column are completely equal to those in the jth column, then zi and zj are of the same class. In this way, for different λ, it has different classes. Such λ shall be selected. It leads to small differences in the index within the same class, but the differences between classes are significant. Such λ is the optimal, and the cluster corresponding to the optimal λ is called as the optimal cluster and is marked as(8)ZPt=Z11,Z21,Z31…Zn11,Z12,Z22,Z32…Zn22⋯Z1c,Z2c,Z3c⋯Zncc⋯Zpt1KZPtc,where Zpti=Z1i,Z2i,Z3iKZnii is called as the subclass of Zpi.
Assume that there areS evaluation object persons. Zpt|t=1,2,3,…k,…s. Zpi is the optimal cluster to the evaluation objects; obviously Zi belongs to a certain subclass of Zpi. If Zi1, Zi2, Zi3… Zib all belong to the same subclass, then Zi1, Zi2, Zi3… Zib are called as the same class.
Assume thatZi1, Zi2, Zi3… Zib are of the same kind as k elements in Zpt|t=1,2,3,…k,…s. Then φ=k/s and 1≤k≤s is the clustering degree between Zi1 and Zi1, Zi2, Zi3… Zib. Obviously, 0≤φ≤1. If φ≥8, merge Zi1, Zi2, Zi3… Zib into a term; if φ<0.8, do not merge but keep them. Adjustments shall be made to the indexes, which can be merged into 2 or more terms in order to merge them into just one term.
The above clustering is taken into account from a quantity perspective, and whether to merge terms requires analysis from a qualitative angle. For the indexes to be merged, efforts shall be made to reduce the compatible parts. Due to fuzziness, the boundary between indexes is not clear; therefore, the reduction of compatible components is relative. At the end, get the evaluation index system model of business innovation service model, as shown in Figure11.
Finally, give weight to the evaluation index of business model, including expert sorting method or comprehensive weighting method. Analyze the data collected with the optimal weight combination so as to provide more targeted opinions and suggestions for the healthy development of enterprises.Figure 11
Evaluation cross index model of business innovation service model.


## 5. Research on Business Model Operation Based on Big Data

Generally speaking, operation is a series of human intervention activities aimed at product promotion. How to use big data to realize the operation of intelligent business service mode is a relatively new research topic. The operation scope of business intelligence services under big data proposed in this paper includes construction industry big data standards, daily data operation, data-driven operation, content operation, user operation, publicity and promotion operation, and other services, as shown in Figure12.Figure 12
Operation scope of business intelligence model based on big data.


### 5.1. Construction of Industry Big Data Standard

Standardization construction is the basic pillar of the big data center. Only through the construction and use of standards can we ensure the interconnection of various kinds of service information and reduce risks. The construction of industrial big data standards mainly provides support for the organization, preservation, classification, resource exchange, and other related work of big data warehouse, takes into account the digital resource technical standards of different institutions, enhances the capacity of co-construction and sharing of digital resource content, and ensures the long-term benign and sustainable development of public cultural big data service system. At the same time, the industry standards shall comply with the definition principles of digital resource type, user type, terminal type, and network environment and formulate standards and specifications based on national standards, industry standards, and technical standards of co-construction units, so as to achieve inheritance, compatibility, practicability, and expansibility.


### 5.2. Daily Data Operation

The daily operation of data mainly ensures the safe and stable operation of big data and ensures the maintenance of big data system and infrastructure. The operation center shall regularly test the effectiveness of big data warehouse, data lake, and microservice to ensure the normal operation of source code and data integrity. In case of system problems, it shall feedback and deal with them in time.Big data security protection is also an important part of daily data operation. Enterprise big data often contains a large number of personal private contents, including personal avatar, mobile phone, address, family members, and other sensitive information. The operation center needs to consider the personal information security of the data and shall not provide it to a third party without the consent of the person to whom the information belongs. Even if the data is not personal information, the damage caused by information loss is huge. Therefore, it is necessary to establish the big data service information security management system and various operation and maintenance security management systems, conduct regular security inspection and evaluation, and establish continuous tracking and improvement schemes for potential security risks and related problems. During operation, the operation center shall actively take necessary technical measures for security control, regularly repair loopholes, and prevent malicious tampering of external services and important data facilities and make disaster recovery backups in different places regularly to ensure rapid recovery after being attacked and tampered with. In enterprises, big data services cover a wide range and the number of users is huge. Therefore, it is necessary to establish and improve the fault emergency response mechanism.


### 5.3. Data-Driven Operation

Data-driven operation refers to the process of using the results of big data service analysis to drive the improvement of operation quality. Big data enables the operation center to collect, store, organize, analyze, and visualize any real-time data and generate operable intelligence. This intelligence provides impetus for the sustainable development of the industry and is the information infrastructure available to each organization. Data-driven operation needs to focus on three aspects: data planning, data acquisition, and data analysis. Its dimensions include all aspects, which can be improved from the following four parts:(1)
According to the analysis of operation data, help relevant departments to establish an assessment and evaluation system and present it through the platform(2)
Use big data to collect, analyze, and solve problems and provide services more in line with users’ needs(3)
Guide and help users more accurately, and efficiently enjoy the sense of gain brought by intelligent business services according to big data(4)
According to the user’s use data and evaluation feedback, form iterative suggestions for system improvement, and submit them to the operation center for service optimization and upgradingData-driven operation is also the self-optimization and improvement of the big data algorithm. Through data accumulation and learning, big data can upgrade and improve the original algorithm through self-learning of data, so as to predict the future trend of the market and make scientific decisions for enterprises.


### 5.4. Content Operation

Through big data services to achieve efficient content operation, business intelligence services will have repeatable processes to create effective content. Content operation mainly includes content audit, content production, and content display. Content audit is mainly responsible for quality and quantity to ensure that business intelligence services have sufficient and high-quality content. Content production consists of internal team, external structure, and author. Content display refers to the specific presentation form of content. It can be displayed through self-media such as channels and columns or through external media to realize the internal and external dissemination of information. The three parts jointly realize the content operation of intelligent business service mode, so as to provide various information services for enterprises. The specific framework is shown in Figure13:Figure 13
Content operation framework.


### 5.5. User Operation

Users are the foundation of an enterprise or product, and all business departments focus on user services. User operation plays the role of a thread in the enterprise and coordinates the resources between various departments. Its most important job is to control the needs of users. After discovering the problems and analyzing the causes of the problems, user operations should distribute requirements to relevant business departments. If multiple parties need to work together, user operations need to coordinate resources and the relationship between various departments. Monitoring the implementation process and results of the scheme is also an extremely important work and puts forward reasonable improvement suggestions for the scheme in real time. The evaluation index link is set in the process, that is, whether the time, money, and other labor costs paid for doing a thing meet the psychological expectations. Through this process, the user operation realizes the rapid transformation of value. The specific workflow is shown in Figure14.Figure 14
User operation workflow.


### 5.6. Publicity, Promotion, and Operation

Publicity and promotion operation mainly refers to the integration of various online and offline business services within the enterprise and targeted publicity and promotion. This is a big data model promotion process, and the purpose is to achieve full coverage of services. Publicity, promotion, and operation include the basic work of processing, integration, review, uploading, and initial promotion of resources of various departments in the enterprise. On the basis of continuous operation and promotion, it is needed to focus on the construction of enterprise characteristic service system to expand the effect; then focus on promoting users to become the application, creator, and provider of the system; and finally promote the system to become a new operation mode benefiting the whole enterprise.


## 5.1. Construction of Industry Big Data Standard

Standardization construction is the basic pillar of the big data center. Only through the construction and use of standards can we ensure the interconnection of various kinds of service information and reduce risks. The construction of industrial big data standards mainly provides support for the organization, preservation, classification, resource exchange, and other related work of big data warehouse, takes into account the digital resource technical standards of different institutions, enhances the capacity of co-construction and sharing of digital resource content, and ensures the long-term benign and sustainable development of public cultural big data service system. At the same time, the industry standards shall comply with the definition principles of digital resource type, user type, terminal type, and network environment and formulate standards and specifications based on national standards, industry standards, and technical standards of co-construction units, so as to achieve inheritance, compatibility, practicability, and expansibility.


## 5.2. Daily Data Operation

The daily operation of data mainly ensures the safe and stable operation of big data and ensures the maintenance of big data system and infrastructure. The operation center shall regularly test the effectiveness of big data warehouse, data lake, and microservice to ensure the normal operation of source code and data integrity. In case of system problems, it shall feedback and deal with them in time.Big data security protection is also an important part of daily data operation. Enterprise big data often contains a large number of personal private contents, including personal avatar, mobile phone, address, family members, and other sensitive information. The operation center needs to consider the personal information security of the data and shall not provide it to a third party without the consent of the person to whom the information belongs. Even if the data is not personal information, the damage caused by information loss is huge. Therefore, it is necessary to establish the big data service information security management system and various operation and maintenance security management systems, conduct regular security inspection and evaluation, and establish continuous tracking and improvement schemes for potential security risks and related problems. During operation, the operation center shall actively take necessary technical measures for security control, regularly repair loopholes, and prevent malicious tampering of external services and important data facilities and make disaster recovery backups in different places regularly to ensure rapid recovery after being attacked and tampered with. In enterprises, big data services cover a wide range and the number of users is huge. Therefore, it is necessary to establish and improve the fault emergency response mechanism.


## 5.3. Data-Driven Operation

Data-driven operation refers to the process of using the results of big data service analysis to drive the improvement of operation quality. Big data enables the operation center to collect, store, organize, analyze, and visualize any real-time data and generate operable intelligence. This intelligence provides impetus for the sustainable development of the industry and is the information infrastructure available to each organization. Data-driven operation needs to focus on three aspects: data planning, data acquisition, and data analysis. Its dimensions include all aspects, which can be improved from the following four parts:(1)
According to the analysis of operation data, help relevant departments to establish an assessment and evaluation system and present it through the platform(2)
Use big data to collect, analyze, and solve problems and provide services more in line with users’ needs(3)
Guide and help users more accurately, and efficiently enjoy the sense of gain brought by intelligent business services according to big data(4)
According to the user’s use data and evaluation feedback, form iterative suggestions for system improvement, and submit them to the operation center for service optimization and upgradingData-driven operation is also the self-optimization and improvement of the big data algorithm. Through data accumulation and learning, big data can upgrade and improve the original algorithm through self-learning of data, so as to predict the future trend of the market and make scientific decisions for enterprises.


## 5.4. Content Operation

Through big data services to achieve efficient content operation, business intelligence services will have repeatable processes to create effective content. Content operation mainly includes content audit, content production, and content display. Content audit is mainly responsible for quality and quantity to ensure that business intelligence services have sufficient and high-quality content. Content production consists of internal team, external structure, and author. Content display refers to the specific presentation form of content. It can be displayed through self-media such as channels and columns or through external media to realize the internal and external dissemination of information. The three parts jointly realize the content operation of intelligent business service mode, so as to provide various information services for enterprises. The specific framework is shown in Figure13:Figure 13
Content operation framework.


## 5.5. User Operation

Users are the foundation of an enterprise or product, and all business departments focus on user services. User operation plays the role of a thread in the enterprise and coordinates the resources between various departments. Its most important job is to control the needs of users. After discovering the problems and analyzing the causes of the problems, user operations should distribute requirements to relevant business departments. If multiple parties need to work together, user operations need to coordinate resources and the relationship between various departments. Monitoring the implementation process and results of the scheme is also an extremely important work and puts forward reasonable improvement suggestions for the scheme in real time. The evaluation index link is set in the process, that is, whether the time, money, and other labor costs paid for doing a thing meet the psychological expectations. Through this process, the user operation realizes the rapid transformation of value. The specific workflow is shown in Figure14.Figure 14
User operation workflow.


## 5.6. Publicity, Promotion, and Operation

Publicity and promotion operation mainly refers to the integration of various online and offline business services within the enterprise and targeted publicity and promotion. This is a big data model promotion process, and the purpose is to achieve full coverage of services. Publicity, promotion, and operation include the basic work of processing, integration, review, uploading, and initial promotion of resources of various departments in the enterprise. On the basis of continuous operation and promotion, it is needed to focus on the construction of enterprise characteristic service system to expand the effect; then focus on promoting users to become the application, creator, and provider of the system; and finally promote the system to become a new operation mode benefiting the whole enterprise.


## 6. Conclusions

This paper has mainly studied the business intelligence service model based on big data technology. It has firstly summarized the defects of conventional business models and the characteristics of big data. Then, it has combined big data technology with business innovation service model, designed the big data-driven business innovation service model, including management system, risk assessment, and functional and nonfunctional demands, and analyzed the big data architecture. After that, it has studied the construction of big data-driven business innovation service model, analyzed the construction process, and established the evaluation index system of the completed business models so as to evaluate its development status in a comprehensive and objective manner. Finally, it has studied and analyzed the operations of business model under big data so as to provide certain ideas for business model innovation. The methods and evaluation index system in this paper on data mining and analysis and business model design have certain universality and significance in helping enterprises to realize the big data business innovation service model.



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*Source: 4468240-2022-06-20.xml*