# Research on the Inheritance of Miao Costume Culture Based on Digital Wireless Communication Technology

Authors: Qiong Luo; Xubing Xu; Han Gao
Journal: Mobile Information Systems
 (2022)

---

## Abstract

The protection of the popular culture of local ethnic minorities is an inevitable requirement for building a multicultural system. Through the latest digital technology, through the Internet, digital images, and other technologies, traditional cultural resources are classified and integrated, so that they can be inherited. The purpose of this study is to study the cultural heritage of digitized Miao costumes. This paper introduces the background and importance of the digital protection of Miao costume culture, analyzes in detail the current situation of Miao costume culture, the application of digital protection technology at home and abroad, and analyzes and organizes the research content that introduces the importance of digital protection of Miao costumes. Provide real data support for clothing culture protection. Collect relevant data through questionnaire survey, conduct quantitative statistical analysis, and study the impact of modern cultural communication tools such as television, mobile phones, and the Internet on the inheritance of Miao costume culture under the digital background. The results showed that only 5 of the 216 people were reluctant to use digital dissemination of Miao costumes.


---

## Body

## 1. Introduction

The advent of the digital age has created many new ways and channels of communication. The use of mobile phones, digital media, and social media has influenced the way people live, consume, and think [1]. This also creates a new ecological media environment and a new culture. Traditional culture is gradually being eroded by these new cultures and is in danger [2]. The way in which traditional culture is protected and inherited in the digital age has become a matter of concern [3].Parts of China have a profound cultural heritage and a long history, especially the Miao people. They have their own language, but not their own writing. The stories of wars and disasters they have experienced are recorded in the form of symbols [4, 5]. Miao costumes are an important part of Miao culture. Therefore, the digital inheritance of Miao costume culture is of great significance.In the context of the integration and development of big data and the Internet, the use of digital art technology to transform the potential of technological innovation into real productivity is a new opportunity for digital cultural innovation and a rare opportunity for the digital media industry in colleges and universities. How to seize the opportunity and meet the challenge is a problem that the cultural and creative industry must face [6, 7]. Wang and Wang analyzed the opportunities and risks brought by the era of big data to the cultural and creative industries of colleges and universities [8]. Rouse and Holloway-Attaway discuss and analyze the authors’ recent interactive book projects designed for continuity and discontinuity in historical interactive book design strategies and propose a framework for conceptualizing today’s postdigital interactive readers [9]. Evans and Parikka proposed a form of “parallax historiography,” a term that emerged from the work of Thomas Elsaesser, linking different periods from early cinema to more recent digital platforms, and even “postcinema.” This problem shows how they all contain feedback loops or recursive features that resonate in contemporary practice, where the infrastructure and data of the platform make up the moving image [10]. It is of practical significance to study the inheritance of Miao costume culture based on digitization.Based on the digital background, this paper studies the major changes in the ecological environment of Miao costume art and culture, improves people’s cultural awareness, and bases the existence of Miao costume art on the background and development environment of popular culture. A detailed analysis and investigation of the conservation and heritage of the arts are carried out. This paper studies the status quo of social development in the Miao ethnic area, puts the research on Miao costume art in the context of the digital society, and uses the relevant theoretical knowledge and methods of art, cultural ecology, artistic anthropology, folklore, and other disciplines. Combined with the application of digital technology, this paper explores practical methods and means for the protection and inheritance of Miao costume art and provides relevant theoretical guidance and practical reference measures for the sustainable development of Miao costume art. The design practice of the Qiandongnan Miao Embroidery Database fully shows that in the process of inheriting traditional crafts, computer technology can be harmoniously integrated, opening up new forms and ways for the modern inheritance of other traditional crafts. The embroidery database provides the audience with rich resources, which can meet the academic needs of experts and scholars and allow users to search for embroidery information resources according to their own needs, so as to better promote the modern inheritance of Miao embroidery.


## 2. Research on the Inheritance of Miao Costume Culture Based on Digitization

### 2.1. Miao Costumes

The Miao people are one of the oldest settlements in China, and their ancestors have been repeatedly suppressed since ancient times. In order to avoid war and fear, the brave and fearless Miao people were forced to give up their land and fled to Wuling Mountain, where the defense was weak. They moved to a miserable place, and their love and belief in the good life took them to an unknown destination. Five large-scale migrations have occurred in history [11]. For thousands of years, from the Zhuolu of the Yellow Basin to today’s Sichuan, Guizhou, Yunnan, and other places, the Miao people can be said to be a long history of ancient immigrants. The Yellow River Basin migrated from west to south [12]. To this day, there is still evidence that some Hmong people did not stop moving. It is this large-scale migration that causes the originally concentrated Miao people to become more and more dispersed, and the scattered Miao groups split into new habitats according to different soils. The places of residence are scattered, and the development of each Miao ethnic group is relatively scattered, eventually making the Miao ethnic group the fourth largest minority in China. In the primitive period, the Miao people, like the Han people, farmed on leaves and lived in caves or tree nests. They are tribes headed by women, which can be reflected in the large number of ancient Miao songs that have been handed down. The later transition from matrilineal society to patrilineal society can also be seen from the kinship appellation system in some regions. There are many styles of Miao costumes, with different styles and bright colors. It can be roughly divided into five categories: Xiangxi wind, Guizhou east wind, Sichuan, Guizhou, and Yunnan wind, central and south Guizhou wind, and Hainan wind.Due to the wide distribution of the Miao people, the Hunan-Guizhou Miao people live in a multiethnic group, and they communicate and infiltrate each other in terms of society, economy, culture, art, and aesthetic concepts. These changes brought about multipolar changes in clothing patterns and patterns. In a modern twist, it incorporates elements of modern art. But it should be noted that the changes of Miao embroidery patterns are carried out on the basis of maintaining the tradition of Miao people’s individuality. In addition to the rich and complex changes in the patterns, the colors of the patterns are also developing in a colorful direction. Today’s Miao costumes not only change the main color of the base cloth but also break the tradition of the same color of the base cloth. The design shows a development trend from monotonous background color to rich and changeable colors and complex and changeable pattern structure. In the adjustment of the double-sided pattern, on the basis of the traditional horizontal layout, there are vertical partitions, which make the beauty of Miao embroidery have a modern meaning.


### 2.2. Digital Inheritance of Miao Costume Culture

#### 2.2.1. The Realistic Needs of the Inheritance and Development of Ethnic Multiculturalism

From the perspective of the development law of human culture, since ancient times, culture has been in a state of large-scale development and integration, and every historical stage of human cultural development has experienced a process of diversity, impact, and unity. From the perspective of Chinese cultural development history, the traditional Kannada cultural development process can be said to be the development history of multiethnic cultures integrating, coexisting, and developing. The Miao nationality is one of the most important regions in my country, with a large population and wide distribution. Influenced by traditional rural culture, Miao culture not only has a long history but also has various forms and rich connotations. It has unique meanings and manifestations in terms of language, religion, customs, literature, science, architecture, food, music, clothing, etc. There are many great cultures worthy of inheritance and promotion.


#### 2.2.2. Traditional Culture Protection and Innovation Mode

In the future, the legacy of traditional digital technologies will evolve into diverse models. Digital technology has bridged the local divide in people’s access to information, gradually making people “village in the village.” Any account is easier and faster. With the development of digital technology, the traditional security means have proliferated, and it is no longer the traditional means of radio and television. There are also more and more ways to protect cultural identities through QR codes, digital AR technology, Facebook, and other social media. The protection of traditional culture has changed from the “passive” in the past to the current “active” safe inheritance model.In addition, the transmission methods of traditional minority species are also more diverse, the cross-farm forms are more abundant, and digital technology is a more convenient way for people to spread information. Media and personal media have also changed the way people get information. Information dissemination has also changed. In this information society where everyone is a publisher, everyone is a receiver, and everyone is a responder, the traditional way of disseminating national culture is not limited to the traditional way of dissemination. The difference between traditional culture and ethnicity reflects customized culture, and traditional methods are more closely integrated with digital communication methods.


#### 2.2.3. Develop the Way of Digital Cultural Inheritance

The multiplatform use of digital product service terminals such as computer terminals and mobile terminals will become a way to spread, inherit, and introduce traditional culture. New technologies in digital space will soon be applied in the field of cultural property. Technologies such as digital AR technology, digital archives, digital color control, and digital touch screens will be more widely used. Everyone in traditional communication will be present on mobile and social media. Mobile apps, mobile terminals, etc., have become the main tools for the natural selection of species.The advancement of technology and technology has promoted the advancement of digital technology and has also allowed more people to enjoy the benefits of technology. The emergence of mobile terminals and the continuous innovation of mobile apps have broken the boundaries of regions and time, and people can obtain the information they want anytime, anywhere. Nowadays, life “on the road” has become a way of life for people, and mobile terminals will become an indispensable part of human life. At present, more and more people will use smart products such as mobile terminals, which means that the cultural development of small parts does not distinguish these terminals. Mobile apps, mobile terminals, etc., will become the main tools for the inheritance of the traditional culture of ethnic minorities.The use of digital AR technology, digital color control, digital touch screen, and other technologies can enable everyone to fully understand Miao costumes and realize the digital inheritance of Miao costumes.


### 2.3. Digital Development of Miao Costume Culture

It is necessary to deduce simplified data representation from the given image information through image compression technology according to a certain method, thereby reducing the amount of data. The Miao clothing image information database recommends to keep detailed records of clothing shapes, crafts, materials, etc., such as classifying records according to middle-aged and elderly women’s clothing, young women’s clothing, children’s clothing, men’s clothing, and patterns. The combination of static image recording and dynamic image recording displays the Miao costumes in an all-round way. On the one hand, it provides image data for display and publicity. The document information base uses digital processing to effectively improve the efficiency of document creation, management, and maintenance.The construction of a digital exhibition hall is not only conducive to the protection and dissemination of Miao costume art but also can enhance the influence and authority of the digital platform of Miao nationality culture and art. A digital exhibition hall with both professionalism and artistry will directly affect the click-through rate and publicity effect of the website. The construction of the digital exhibition hall should fully consider the experience effect of the visitors, create a comfortable and convenient exhibition space based on “people,” pay attention to taking into account the knowledge, interest, and artistry of the exhibits and programs, so as to facilitate the browsing and experience of the visitors, and provide attentive service.The promotion of human-computer interaction program design and production that integrates virtual technology and multimedia technology in the digital exhibition hall of costume art can enhance the audience’s understanding and experience interest. The human-computer interaction design concept shifts the focus to the center of “people.” Come up, pay more attention to people’s experiences and feelings. By setting up corresponding programs, participants can not only participate in the virtual process of clothing production selection, pattern combination, embroidery production, etc., but also dress and match in the virtual fitting room as their own models. The application of human-computer interaction digital technology can deepen the participants’ in-depth understanding of Miao costumes and unconsciously enhance the publicity and promotion of Miao costume art during the experience process, which is conducive to maintaining the benignity of the folk art form of Miao costumes in the modern life model. The cultural ecological environment creates a better atmosphere for its continued inheritance.


## 2.1. Miao Costumes

The Miao people are one of the oldest settlements in China, and their ancestors have been repeatedly suppressed since ancient times. In order to avoid war and fear, the brave and fearless Miao people were forced to give up their land and fled to Wuling Mountain, where the defense was weak. They moved to a miserable place, and their love and belief in the good life took them to an unknown destination. Five large-scale migrations have occurred in history [11]. For thousands of years, from the Zhuolu of the Yellow Basin to today’s Sichuan, Guizhou, Yunnan, and other places, the Miao people can be said to be a long history of ancient immigrants. The Yellow River Basin migrated from west to south [12]. To this day, there is still evidence that some Hmong people did not stop moving. It is this large-scale migration that causes the originally concentrated Miao people to become more and more dispersed, and the scattered Miao groups split into new habitats according to different soils. The places of residence are scattered, and the development of each Miao ethnic group is relatively scattered, eventually making the Miao ethnic group the fourth largest minority in China. In the primitive period, the Miao people, like the Han people, farmed on leaves and lived in caves or tree nests. They are tribes headed by women, which can be reflected in the large number of ancient Miao songs that have been handed down. The later transition from matrilineal society to patrilineal society can also be seen from the kinship appellation system in some regions. There are many styles of Miao costumes, with different styles and bright colors. It can be roughly divided into five categories: Xiangxi wind, Guizhou east wind, Sichuan, Guizhou, and Yunnan wind, central and south Guizhou wind, and Hainan wind.Due to the wide distribution of the Miao people, the Hunan-Guizhou Miao people live in a multiethnic group, and they communicate and infiltrate each other in terms of society, economy, culture, art, and aesthetic concepts. These changes brought about multipolar changes in clothing patterns and patterns. In a modern twist, it incorporates elements of modern art. But it should be noted that the changes of Miao embroidery patterns are carried out on the basis of maintaining the tradition of Miao people’s individuality. In addition to the rich and complex changes in the patterns, the colors of the patterns are also developing in a colorful direction. Today’s Miao costumes not only change the main color of the base cloth but also break the tradition of the same color of the base cloth. The design shows a development trend from monotonous background color to rich and changeable colors and complex and changeable pattern structure. In the adjustment of the double-sided pattern, on the basis of the traditional horizontal layout, there are vertical partitions, which make the beauty of Miao embroidery have a modern meaning.


## 2.2. Digital Inheritance of Miao Costume Culture

### 2.2.1. The Realistic Needs of the Inheritance and Development of Ethnic Multiculturalism

From the perspective of the development law of human culture, since ancient times, culture has been in a state of large-scale development and integration, and every historical stage of human cultural development has experienced a process of diversity, impact, and unity. From the perspective of Chinese cultural development history, the traditional Kannada cultural development process can be said to be the development history of multiethnic cultures integrating, coexisting, and developing. The Miao nationality is one of the most important regions in my country, with a large population and wide distribution. Influenced by traditional rural culture, Miao culture not only has a long history but also has various forms and rich connotations. It has unique meanings and manifestations in terms of language, religion, customs, literature, science, architecture, food, music, clothing, etc. There are many great cultures worthy of inheritance and promotion.


### 2.2.2. Traditional Culture Protection and Innovation Mode

In the future, the legacy of traditional digital technologies will evolve into diverse models. Digital technology has bridged the local divide in people’s access to information, gradually making people “village in the village.” Any account is easier and faster. With the development of digital technology, the traditional security means have proliferated, and it is no longer the traditional means of radio and television. There are also more and more ways to protect cultural identities through QR codes, digital AR technology, Facebook, and other social media. The protection of traditional culture has changed from the “passive” in the past to the current “active” safe inheritance model.In addition, the transmission methods of traditional minority species are also more diverse, the cross-farm forms are more abundant, and digital technology is a more convenient way for people to spread information. Media and personal media have also changed the way people get information. Information dissemination has also changed. In this information society where everyone is a publisher, everyone is a receiver, and everyone is a responder, the traditional way of disseminating national culture is not limited to the traditional way of dissemination. The difference between traditional culture and ethnicity reflects customized culture, and traditional methods are more closely integrated with digital communication methods.


### 2.2.3. Develop the Way of Digital Cultural Inheritance

The multiplatform use of digital product service terminals such as computer terminals and mobile terminals will become a way to spread, inherit, and introduce traditional culture. New technologies in digital space will soon be applied in the field of cultural property. Technologies such as digital AR technology, digital archives, digital color control, and digital touch screens will be more widely used. Everyone in traditional communication will be present on mobile and social media. Mobile apps, mobile terminals, etc., have become the main tools for the natural selection of species.The advancement of technology and technology has promoted the advancement of digital technology and has also allowed more people to enjoy the benefits of technology. The emergence of mobile terminals and the continuous innovation of mobile apps have broken the boundaries of regions and time, and people can obtain the information they want anytime, anywhere. Nowadays, life “on the road” has become a way of life for people, and mobile terminals will become an indispensable part of human life. At present, more and more people will use smart products such as mobile terminals, which means that the cultural development of small parts does not distinguish these terminals. Mobile apps, mobile terminals, etc., will become the main tools for the inheritance of the traditional culture of ethnic minorities.The use of digital AR technology, digital color control, digital touch screen, and other technologies can enable everyone to fully understand Miao costumes and realize the digital inheritance of Miao costumes.


## 2.2.1. The Realistic Needs of the Inheritance and Development of Ethnic Multiculturalism

From the perspective of the development law of human culture, since ancient times, culture has been in a state of large-scale development and integration, and every historical stage of human cultural development has experienced a process of diversity, impact, and unity. From the perspective of Chinese cultural development history, the traditional Kannada cultural development process can be said to be the development history of multiethnic cultures integrating, coexisting, and developing. The Miao nationality is one of the most important regions in my country, with a large population and wide distribution. Influenced by traditional rural culture, Miao culture not only has a long history but also has various forms and rich connotations. It has unique meanings and manifestations in terms of language, religion, customs, literature, science, architecture, food, music, clothing, etc. There are many great cultures worthy of inheritance and promotion.


## 2.2.2. Traditional Culture Protection and Innovation Mode

In the future, the legacy of traditional digital technologies will evolve into diverse models. Digital technology has bridged the local divide in people’s access to information, gradually making people “village in the village.” Any account is easier and faster. With the development of digital technology, the traditional security means have proliferated, and it is no longer the traditional means of radio and television. There are also more and more ways to protect cultural identities through QR codes, digital AR technology, Facebook, and other social media. The protection of traditional culture has changed from the “passive” in the past to the current “active” safe inheritance model.In addition, the transmission methods of traditional minority species are also more diverse, the cross-farm forms are more abundant, and digital technology is a more convenient way for people to spread information. Media and personal media have also changed the way people get information. Information dissemination has also changed. In this information society where everyone is a publisher, everyone is a receiver, and everyone is a responder, the traditional way of disseminating national culture is not limited to the traditional way of dissemination. The difference between traditional culture and ethnicity reflects customized culture, and traditional methods are more closely integrated with digital communication methods.


## 2.2.3. Develop the Way of Digital Cultural Inheritance

The multiplatform use of digital product service terminals such as computer terminals and mobile terminals will become a way to spread, inherit, and introduce traditional culture. New technologies in digital space will soon be applied in the field of cultural property. Technologies such as digital AR technology, digital archives, digital color control, and digital touch screens will be more widely used. Everyone in traditional communication will be present on mobile and social media. Mobile apps, mobile terminals, etc., have become the main tools for the natural selection of species.The advancement of technology and technology has promoted the advancement of digital technology and has also allowed more people to enjoy the benefits of technology. The emergence of mobile terminals and the continuous innovation of mobile apps have broken the boundaries of regions and time, and people can obtain the information they want anytime, anywhere. Nowadays, life “on the road” has become a way of life for people, and mobile terminals will become an indispensable part of human life. At present, more and more people will use smart products such as mobile terminals, which means that the cultural development of small parts does not distinguish these terminals. Mobile apps, mobile terminals, etc., will become the main tools for the inheritance of the traditional culture of ethnic minorities.The use of digital AR technology, digital color control, digital touch screen, and other technologies can enable everyone to fully understand Miao costumes and realize the digital inheritance of Miao costumes.


## 2.3. Digital Development of Miao Costume Culture

It is necessary to deduce simplified data representation from the given image information through image compression technology according to a certain method, thereby reducing the amount of data. The Miao clothing image information database recommends to keep detailed records of clothing shapes, crafts, materials, etc., such as classifying records according to middle-aged and elderly women’s clothing, young women’s clothing, children’s clothing, men’s clothing, and patterns. The combination of static image recording and dynamic image recording displays the Miao costumes in an all-round way. On the one hand, it provides image data for display and publicity. The document information base uses digital processing to effectively improve the efficiency of document creation, management, and maintenance.The construction of a digital exhibition hall is not only conducive to the protection and dissemination of Miao costume art but also can enhance the influence and authority of the digital platform of Miao nationality culture and art. A digital exhibition hall with both professionalism and artistry will directly affect the click-through rate and publicity effect of the website. The construction of the digital exhibition hall should fully consider the experience effect of the visitors, create a comfortable and convenient exhibition space based on “people,” pay attention to taking into account the knowledge, interest, and artistry of the exhibits and programs, so as to facilitate the browsing and experience of the visitors, and provide attentive service.The promotion of human-computer interaction program design and production that integrates virtual technology and multimedia technology in the digital exhibition hall of costume art can enhance the audience’s understanding and experience interest. The human-computer interaction design concept shifts the focus to the center of “people.” Come up, pay more attention to people’s experiences and feelings. By setting up corresponding programs, participants can not only participate in the virtual process of clothing production selection, pattern combination, embroidery production, etc., but also dress and match in the virtual fitting room as their own models. The application of human-computer interaction digital technology can deepen the participants’ in-depth understanding of Miao costumes and unconsciously enhance the publicity and promotion of Miao costume art during the experience process, which is conducive to maintaining the benignity of the folk art form of Miao costumes in the modern life model. The cultural ecological environment creates a better atmosphere for its continued inheritance.


## 3. Investigation and Research on the Inheritance of Miao Costume Culture Based on Digitization

### 3.1. Questionnaire Survey Method

In the underdeveloped residential areas of the Miao ethnic group, it is impossible to obtain relevant research information by means of the Internet or other modern research methods. The best way to obtain information is to conduct surveys with questionnaires, conduct a comprehensive exploration of the local culture, remove its essence, from the inside out, from the shallow to the deep, reveal its most important essence, discover its essential rules, and summarize experience and finally written statement. The survey was conducted by a combination of questionnaires and interviews, and the survey data were saved in paper questionnaires and audio recordings. The questionnaire was designed by the researchers with reference to relevant literature, and the content involved the interest, effect, and improvement suggestions of the digital inheritance of Miao costume culture. A total of 231 questionnaires were distributed in this survey, and 216 valid questionnaires were returned. There were 112 males and 104 females who participated in the valid questionnaires. There are 80 Han people, 86 Miao people, and 50 other ethnic minorities. The Miao people are divided into four village committees: A, B, C, and D.Cronbach’s alpha value is usually used to test the reliability of the questionnaire. In theory, theα value is greater than 0.6, and its reliability is acceptable. With the help of SPSS 18.0, the reliability analysis was carried out on the items that had answer options and could express the respondents’ willingness.


### 3.2. Data Processing and Analysis

This paper uses SPSS 22.0 software to count and analyze the results of the questionnaire and conductt-test. The t-test formula used in this paper is as follows:
(1)t=X¯−μσX/n,(2)t=X1¯−X2¯n1−1S12+n2−1S22/n1+n2−21/n1+1/n2.Among them, formula (1) is the single population test, x¯ is the sample mean, s is the sample standard deviation, and n is the number of samples. Formula (2) is a double population test, s12 and s22 are the two-sample variance, and n1 and n2 are the sample sizes.


## 3.1. Questionnaire Survey Method

In the underdeveloped residential areas of the Miao ethnic group, it is impossible to obtain relevant research information by means of the Internet or other modern research methods. The best way to obtain information is to conduct surveys with questionnaires, conduct a comprehensive exploration of the local culture, remove its essence, from the inside out, from the shallow to the deep, reveal its most important essence, discover its essential rules, and summarize experience and finally written statement. The survey was conducted by a combination of questionnaires and interviews, and the survey data were saved in paper questionnaires and audio recordings. The questionnaire was designed by the researchers with reference to relevant literature, and the content involved the interest, effect, and improvement suggestions of the digital inheritance of Miao costume culture. A total of 231 questionnaires were distributed in this survey, and 216 valid questionnaires were returned. There were 112 males and 104 females who participated in the valid questionnaires. There are 80 Han people, 86 Miao people, and 50 other ethnic minorities. The Miao people are divided into four village committees: A, B, C, and D.Cronbach’s alpha value is usually used to test the reliability of the questionnaire. In theory, theα value is greater than 0.6, and its reliability is acceptable. With the help of SPSS 18.0, the reliability analysis was carried out on the items that had answer options and could express the respondents’ willingness.


## 3.2. Data Processing and Analysis

This paper uses SPSS 22.0 software to count and analyze the results of the questionnaire and conductt-test. The t-test formula used in this paper is as follows:
(1)t=X¯−μσX/n,(2)t=X1¯−X2¯n1−1S12+n2−1S22/n1+n2−21/n1+1/n2.Among them, formula (1) is the single population test, x¯ is the sample mean, s is the sample standard deviation, and n is the number of samples. Formula (2) is a double population test, s12 and s22 are the two-sample variance, and n1 and n2 are the sample sizes.


## 4. Investigation and Analysis on the Inheritance of Miao Costume Culture Based on Digitization

### 4.1. Status Quo of Digitalization

Television has changed the landscape of human society with unprecedented depth and breadth. Television started relatively late in the Miao area, but it has been popularized rapidly in the past 20 to 30 years, especially with the advancement of the “every village project”; television has penetrated into the daily life of the Miao people. In the past five years, mobile phones have been rapidly popularized in the Miao area at an alarming rate. Most families have mobile phones, and some families even have multiple mobile phones. In the survey of the shed rental village committee, most of the young people interviewed have their own mobile phones, but the trend is younger. Some elementary school students also buy mobile phones, and the functions that are used more frequently are games and mobile phones, on the mobile phone QQ. With the popularization of mobile phones, the Internet culture has rapidly spread to the young people in the Miao area. During the growth of the young generation, there are fewer and fewer traditional Miao folk art activities such as Huayao singing and dancing, Huayao costumes, and Huayao women’s dragon dance. The in-person experience is reduced, and more time is spent in the company of TV and the Internet. Miao traditional folk art has gradually become a cultural symbol and an artistic scene in the life of the younger generation, which is farther and farther away from their real life. Up to now, the average TV ownership rate in the Miao nationality area has reached more than 90%, as shown in Figure1. From the number of TV, telephone, and mobile phone users in the following groups of villages where the Miao people live, we can get a general understanding of the current digital media popularization in the Miao people, as shown in Table 1.Figure 1
Popularity of TV and telephone among Miao people.Table 1
TV and telephone popularization of the Miao nationality.
Village committee nameTV as a percentage of the total number of farmersMobile phones as a percentage of total farm householdsA9586B9688C9285D9091In the past, due to the relatively backward propaganda methods, the traditional media did not pay much attention to the propaganda scope and the degree of attention, so the development of cultural tourism in this area has been in a very low situation. Only by using effective methods to spread the local costume culture and be guided by outsiders can the Miao costumes be inherited. In the past, people’s publicity was mainly based on traditional advertisements such as periodicals and outdoor. Although these methods played a certain role, they were expensive and could not provide timely feedback. In recent years, with the rapid development of WeChat technology, the dissemination of clothing culture in the region has developed rapidly. The local customs of the Miao ethnic group can not only be widely promoted through the local WeChat platform but also spread through mobile phones, Facebook, Weibo, etc. This is a low-cost and highly efficient way, which greatly improves the clothing culture of the Miao ethnic group. The popularity and reputation of the audience and the way the audience understands the Miao costume culture are shown in Table2. Among them, WeChat accounts for the largest proportion, as shown in Figure 2.Table 2
The way the audience understands the Miao costume culture.
WayMale (%)Female (%)WeChat4538Weibo1721Facebook57Read literature1914Personal experience1420Figure 2
The way the audience understands the Miao costume culture.


### 4.2. Digital Dissemination Mode

The emergence of digitalization has brought about a great change in the way of continuation of the Miao folk culture in the past. It has developed a new storage method on the inheritance of minority culture, and it provides different storage forms for how to preserve folk culture with its advantages in information dissemination. They are all stored in digital form, which means that this space is extremely huge and can be stored in various forms: graphics, audio, and video. We can use mobile phones to record video and audio and upload them to the Internet. It is possible that the videos and audios that we randomly upload and photos that were taken will be used by future generations as historical materials for the study of folk culture. At the same time, we upload various information to the Internet, which can be disseminated through the speed of the network, as long as we have. In the place of the network, the information on the Internet can be accessed through the network, and the wrong information can be modified, supplemented, and deleted, which is very humanized and enables people to obtain correct information. The spread of folk culture through digitalization can not only achieve the purpose of cultural exchange but also continuously improve the system of my country’s folk culture, so that folk culture can be reborn under the influence of the Internet. The Internet has played a key role in the protection of folk culture and the inheritance of national culture the role of sex. It can be said that with the development of WeChat, especially the popularization of smartphones, WeChat is undoubtedly a savior for the remote areas such as the Miao people who could only rely on traditional methods to inherit folk culture in the past. The results of the survey on whether the audience is willing to use digital dissemination of Miao costumes are shown in Table3. Only five people are unwilling to use digital dissemination of Miao costumes, as shown in Figure 3.Table 3
Whether the audience is willing to use digital dissemination of Miao costumes.
NationalityWillingGenerallyUnwillingHan nationality7163Hmong8510Other nationalities4532Figure 3
Whether the audience is willing to use WeChat to spread Miao costumes.The process of Miao costume culture in WeChat dissemination is shown in Figure4. By using the power of WeChat, it is ensured that relevant feedback information can be received quickly after dissemination, which has continuously promoted the continuous progress of folk culture. Compared with the previous single delivery form of “cramming,” WeChat can get feedback and suggestions from the masses in the first time, whether it is good or bad, and it is clear. With the help of interactive forms, folk culture can have a new definition in new situations. According to the suggestions fed back by the masses, a new exploration of the connotation of folk culture is carried out to ensure that it keeps pace with the times and can continue to progress and develop.Figure 4
WeChat content dissemination model.


## 4.1. Status Quo of Digitalization

Television has changed the landscape of human society with unprecedented depth and breadth. Television started relatively late in the Miao area, but it has been popularized rapidly in the past 20 to 30 years, especially with the advancement of the “every village project”; television has penetrated into the daily life of the Miao people. In the past five years, mobile phones have been rapidly popularized in the Miao area at an alarming rate. Most families have mobile phones, and some families even have multiple mobile phones. In the survey of the shed rental village committee, most of the young people interviewed have their own mobile phones, but the trend is younger. Some elementary school students also buy mobile phones, and the functions that are used more frequently are games and mobile phones, on the mobile phone QQ. With the popularization of mobile phones, the Internet culture has rapidly spread to the young people in the Miao area. During the growth of the young generation, there are fewer and fewer traditional Miao folk art activities such as Huayao singing and dancing, Huayao costumes, and Huayao women’s dragon dance. The in-person experience is reduced, and more time is spent in the company of TV and the Internet. Miao traditional folk art has gradually become a cultural symbol and an artistic scene in the life of the younger generation, which is farther and farther away from their real life. Up to now, the average TV ownership rate in the Miao nationality area has reached more than 90%, as shown in Figure1. From the number of TV, telephone, and mobile phone users in the following groups of villages where the Miao people live, we can get a general understanding of the current digital media popularization in the Miao people, as shown in Table 1.Figure 1
Popularity of TV and telephone among Miao people.Table 1
TV and telephone popularization of the Miao nationality.
Village committee nameTV as a percentage of the total number of farmersMobile phones as a percentage of total farm householdsA9586B9688C9285D9091In the past, due to the relatively backward propaganda methods, the traditional media did not pay much attention to the propaganda scope and the degree of attention, so the development of cultural tourism in this area has been in a very low situation. Only by using effective methods to spread the local costume culture and be guided by outsiders can the Miao costumes be inherited. In the past, people’s publicity was mainly based on traditional advertisements such as periodicals and outdoor. Although these methods played a certain role, they were expensive and could not provide timely feedback. In recent years, with the rapid development of WeChat technology, the dissemination of clothing culture in the region has developed rapidly. The local customs of the Miao ethnic group can not only be widely promoted through the local WeChat platform but also spread through mobile phones, Facebook, Weibo, etc. This is a low-cost and highly efficient way, which greatly improves the clothing culture of the Miao ethnic group. The popularity and reputation of the audience and the way the audience understands the Miao costume culture are shown in Table2. Among them, WeChat accounts for the largest proportion, as shown in Figure 2.Table 2
The way the audience understands the Miao costume culture.
WayMale (%)Female (%)WeChat4538Weibo1721Facebook57Read literature1914Personal experience1420Figure 2
The way the audience understands the Miao costume culture.


## 4.2. Digital Dissemination Mode

The emergence of digitalization has brought about a great change in the way of continuation of the Miao folk culture in the past. It has developed a new storage method on the inheritance of minority culture, and it provides different storage forms for how to preserve folk culture with its advantages in information dissemination. They are all stored in digital form, which means that this space is extremely huge and can be stored in various forms: graphics, audio, and video. We can use mobile phones to record video and audio and upload them to the Internet. It is possible that the videos and audios that we randomly upload and photos that were taken will be used by future generations as historical materials for the study of folk culture. At the same time, we upload various information to the Internet, which can be disseminated through the speed of the network, as long as we have. In the place of the network, the information on the Internet can be accessed through the network, and the wrong information can be modified, supplemented, and deleted, which is very humanized and enables people to obtain correct information. The spread of folk culture through digitalization can not only achieve the purpose of cultural exchange but also continuously improve the system of my country’s folk culture, so that folk culture can be reborn under the influence of the Internet. The Internet has played a key role in the protection of folk culture and the inheritance of national culture the role of sex. It can be said that with the development of WeChat, especially the popularization of smartphones, WeChat is undoubtedly a savior for the remote areas such as the Miao people who could only rely on traditional methods to inherit folk culture in the past. The results of the survey on whether the audience is willing to use digital dissemination of Miao costumes are shown in Table3. Only five people are unwilling to use digital dissemination of Miao costumes, as shown in Figure 3.Table 3
Whether the audience is willing to use digital dissemination of Miao costumes.
NationalityWillingGenerallyUnwillingHan nationality7163Hmong8510Other nationalities4532Figure 3
Whether the audience is willing to use WeChat to spread Miao costumes.The process of Miao costume culture in WeChat dissemination is shown in Figure4. By using the power of WeChat, it is ensured that relevant feedback information can be received quickly after dissemination, which has continuously promoted the continuous progress of folk culture. Compared with the previous single delivery form of “cramming,” WeChat can get feedback and suggestions from the masses in the first time, whether it is good or bad, and it is clear. With the help of interactive forms, folk culture can have a new definition in new situations. According to the suggestions fed back by the masses, a new exploration of the connotation of folk culture is carried out to ensure that it keeps pace with the times and can continue to progress and develop.Figure 4
WeChat content dissemination model.


## 5. Conclusions

Among the heavier ethnic patterns, the most prominent are ethnic costumes. Miao costumes are like polished pearls, shining in the forest of national culture. They have unique national characteristics and are the uniforms of powerful countries. The popularization of modern digital cultural media such as television, mobile phones, and the Internet has changed the ecological environment of Miao costume art and culture, and television has gradually become the center of people’s lives. Changes in traditional behaviors, values, and life concepts further affect the material and spiritual-cultural life of the main body of costume art creation. Constructing the benevolent cultural ecology of Miao costume art will be an important condition for the continued survival and development of costume art as a category of folk art.



---

*Source: 4052341-2022-04-26.xml*