# Application of New Media Big Data in Visual Performance of Axonometric Illustration

Authors: Jia Zhou
Journal: Applied Bionics and Biomechanics
 (2022)

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## Abstract

With the rapid development of Internet technology today, especially in the fields of new media, digital TV, digital movies, smartphones, smart hardware, mobile Internet and big data, new media forms bring us a shocking sensory experience. Axonometric illustration, a traditional and modern artistic expression, is becoming more and more attractive in the new media era. Today, with the continuous progress of science and technology, the continuous innovation of thinking, and the rapid improvement of public aesthetics, traditional axonometric illustrations have been unable to adapt to the gradual improvement of people’s needs for artistic aesthetics. This paper will start from the research background of “new media” and combine the characteristics of the axonometric illustration industry itself. On the basis of analyzing related theories at home and abroad, the literature research method and algorithm-driven method are used comprehensively. It can not only effectively improve the visual effect of axonometric illustration by 12.3% but also solve the problems and challenges faced by the current China’s axonometric illustration industry.


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## Body

## 1. Introduction

As a kind of scatter perspective painting, axonometric illustration is widely used in traditional painting, mechanical drawing and architectural design because it has the characteristics of expressing close to the real three-dimensional world and conforming to human visual habits. In the era of new media, axonometric illustration is constantly colliding with technology, especially with the current flat design, creating an aesthetic world that combines the real world and minimalist style. The commercial value contained in it has been infinitely explored and used in the form of diversified artistic expression and rich visual expression, and has become the new favorite of illustration in the new media era to meet the development needs of the digital era.Scholars such as Molybog and Sojoudi believed that new media was a kind of inheritance and renewal of traditional media. When the Internet has not yet generally developed, the way of media presentation in life was only between newspapers and TV. And now the rapid development of the Internet had also derived a new type of things—new media [1]. Scholars such as Kim et al. proposed to aggregate the content presented by TV and newspapers in the past on the Internet. New media relied on digital technology. The Internet as a new type of medium was the information dissemination medium based on digital technology—the internet [2]. This information dissemination medium was very different from the old media. Scholars such as Lowenstein and Vivaldi found that big data has good or distinct characteristics, that is, it must be intervened by data numbers to be called big data. This also determined that when running big data or through big data analysis, acquiring big data and further sorting and classifying it was the first threshold that everyone must cross [3]. Therefore, if big data was integrated with self-media or new media, big data must be used first. The research of Tomczyk and other scholars showed that, as a technical concept for humans to understand the world, big data was a technical method supported by information technology, which adopted the method of data analysis and processing within the circle to dig out valuable information from a large, complex and scattered data set, and took intelligent information to mine data and play its role as the core [4]. There was no end to the pursuit of this world between people. In the era of big data, people could unrestrictedly enlarge the coverage of information to achieve the purpose of integrating world resources and controlling the latest development data. Lou found that the new media platform provided the best choice for releasing data and dissemination value. Driven by the cloud computing function, the high-tech situation of the new media platform could be realized [5]. In the era of big data, new media platforms could calculate and develop richer value-sharing modules based on audience behavior data to enhance their operational characteristics.Scholars such as Walther found that since the axonometric method entered the field of aesthetics, especially in the Internet age, the axonometric method has gradually been recognized and accepted by most people who rely on computers and mobile phones to survive. In recent years, the so-called “perspective style” has become popular in the art world, which often gives people a sense of “brightness” [6]. Scholars such as Wolf et al. regarded axonometric images as quasi-scientific images, which compensated for the loss of information caused by one-point perspective when displaying object planes, elevations and sections for the needs of measurement and production [7]. Scholars such as Hendrickson and Rosen believed that in its essence, this was a knowledge system that tamed “complexity” and managed “complexity” [8]. Scholars such as Salcudean and Muresan discussed that the axonometric diagram, after a long period of development, has itself been optimized as an excellent scaffold for ordering complexity. With the umbrella of parallel perspective, axonometry was not so much a demonstration of objects in space as a description of the space in which they were located, a pure technical means to express three-dimensional images in a two-dimensional plane, and a means to observe and think about the world [9]. Through research, Tomyuk and Avdeeva found that since the axonometric drawing was formally used in architectural prevention and architectural design in the 16th century, its development and changes became clear and traceable, and finally, developed the characteristics of the architectural paradigm generally adopted in the 20th century: It could clearly, efficiently and accurately realize the imagination desire of two-dimensional plane to three-dimensional space [10]. Axonometric diagrams were well-known throughout the scientific community for their reasonable construction of continuous space and efficient visual transmission. At the same time, the axonometric diagram also shaped each other with the human cognitive system, overflowing from the original boundary to the aesthetic field, and gaining its own aesthetic legitimacy. Scholars such as Tan et al. discussed in the performance characteristics of architectural axonometric drawings that axonometric drawings were regarded as the intermediary between concepts and architectural space. “It is not passive, silent, nor purely transparent, it independently and actively expresses the architectural concept it conveys, and sometimes it can also inspire and promote the generation of new design concepts [11].”This paper analyzes and studies the application of axonometric illustration from the perspective of new media, and introduces new media measurement technology. The use of three-dimensional model made by the axonometric method is explained, and its advantages and specific use of methods are explained. At the same time, by the examples, it is shown that this measurement method is applicable and effective. And through the reference of animation design, architectural drawing and visual design, it will promote the continuous development and progress of axonometric drawing in the perspective of new media.


## 2. Axonometric Illustrations in New Media

### 2.1. The Concept of Illustration

The axonometric illustration is also an art in itself, and axonometric illustration has become an important form of visual expression in design art in the new media era. It can convey the complicated situation to the audience intuitively and clearly and obtains the designer’s intention and message [12]. The art of axonometric illustration occupies an important place in modern art and design. It is diverse in form, widely used and full of emotions. Today, with the rapid development of science and technology, illustration creators have gradually transitioned from hand-painted to axonometric art illustrations and gradually integrated them into the daily life of society [13]. This section categorizes the axonometric illustrations developed in the new media era, with the purpose of analyzing the different types and characteristics of illustration art, and preparing for the subsequent concept of axonometric illustration.


### 2.2. Classification of Axonometric Illustrations

The axonometric illustration is a good way to express three-dimensional graphic effects in two-dimensional space, which belongs to plane graphics. But it is expressed in three-dimensional dimensions, with a three-dimensional effect. Many of the three-dimensional images that people often see in newspapers and web pages are axonometric illustrations [14]. Although it cannot be used directly for measurement, it can be used as an auxiliary view. There are usually two types of axonometric illustrations. According to the angle relationship with the selected axonometric projection plane, there are orthogonal and oblique axonometric illustrations [15].An orthogonal axonometric illustration is a diagram projected on the axonometric projection plane in which the ray direction is perpendicular to the axonometric projection plane. Axonometric drawings with an included angle of 120° between axes are commonly used in engineering, mechanical, and architectural drawings. Since the orthogonal axonometric drawing is a single-sided projection, theX, Y and Z three-axis parallel lines are of equal length, so observing the projection plane, the three-axis results of the orthogonal axonometric illustration are consistent, and there is no folding phenomenon that affects the performance of the three-dimensional effect of the graphic. The three axes in the orthogonal axonometric illustration maintain a 120-degree angle with the axonometric projection plane, which is in line with people’s visual habits and shows a rich three-dimensional visual effect [16], as shown in Figure 1.Figure 1
Orthogonal axonometric drawings.The oblique axonometric illustration is a kind of drawing obtained by tilting the direction of the projection line to the axonometric projection plane. When drawing an oblique axonometric illustration, theX and Y axes are vertical at 90°, and the angle between them and the Z axis is 135° [17], as shown in Figure 2.Figure 2
Oblique axonometric drawing.


### 2.3. Axonometric Projection

The image of the object formed on the axonometric projection is similar to the object observed under a certain viewing angle, so the viewer sees more than one side of the object on the projection plane. In axonometric projection, the axis or plane of the measured object and the projection plane are not parallel to each other [18], as shown in Figure 3. Axonometric projection is to project a space object in a single projection plane along a direction that is not parallel to any coordinate plane and has a reference rectangular coordinate system to determine its position in space. Because only a single axonometric projection plane can be selected for axonometric projection, the axonometric projection plane is also unique.Figure 3
Axonometric projection.The axonometric projection can be divided into three types: the isometric projection, the dimetric projection and the trimetric projection [19]. As shown in Figures 4, 5 and 6, the isometric projection: the scaling coefficients of the three coordinate axes shortened by the perspective method are equal, and the angle between any two coordinate axes is 120 degrees. Dimetric projection: as shown in the figure, there are two coordinate axes in the object coordinate axis and the angle of the projection plane is equal. Trimetric projection: as shown in the figure, the angles of the object coordinate axis and the projection plane are different.Figure 4
Isometric projection.Figure 5
Dimetric projection.Figure 6
Trimetric projection.This section will focus on the problem of determining the basic logical relationship of axonometric illustration by using the graphic drawing method and the cross-line segment setting method. In the end, the collocation of design elements is the basic component of a picture. The logic and collocation of elements determine the composition effect of a picture. Positive axis surveying and mapping illustrations are very particular about color, and only a reasonable color ratio can coordinate the color relationship.


### 2.4. Characteristics of Axonometric Illustrations under New Media

As a new direction, new media has played an active role in promoting visual effects. Under the influence of factors such as the development of the times, the diversity of new media and the needs of the public, the development trend of visual communication design in the future is to gradually focus on the development of new media technology, give full play to the characteristics of high-speed information dissemination and efficient resource allocation of new media, etc., and maximize the satisfaction of people’s needs at the public level and specific delivery level. Only in this way will visual communication design develop rapidly toward a more effective and creative direction [20].New media reflects today’s advanced computer technology, developed Internet technology and the development of the IT industry. At the same time, it integrates multicultural ideas, so that technology and art are more perfectly integrated, and it constitutes a 21st-century creative culture with great artistic charm. New media emerged in the high-tech era, and the characteristics of this era are the amplification and strengthening of interactive functions. This kind of interactivity is a high development demand for traditional media. The flourishing of interactive influence has undoubtedly brought a whole new future to visual communication design. Traditional media information is one-way, and the public does not have the right to choose, and can only be forced to receive it, but nowadays, new media audiences can actively seek a variety of choices from the vast media resources to accurately meet their special needs, which is more accurate than traditional media. New media is far inferior to traditional paper business in terms of printing, distribution and distribution, and is not limited by time and region, and spreads widely, such as WeChat and Weibo as the final media. Thus, the timely delivery of information has reached an unprecedented peak. The development of science and technology has brought diversity to people’s lives. With the widespread application of smartphones, new forms of media communication have changed. People no longer rely solely on traditional paper media and the images, sounds, pictures, texts and so on in TV. The diversified development of media has become a new trend.With the continuous development of science and information technology, new media art, an emerging art form, has entered people’s attention. Literally, new media art completely changes the way and means of artistic creation, making designers break the traditional thinking mode of two-dimensional and three-dimensional space. It uses network means and cloud computing to redefine design works, increases the creativity of the main creators of the works, integrates innovative concepts into artistic works and then spreads them through new media. New media art works usually express the value of innovation and reflect the creator’s reflection on the art itself.


## 2.1. The Concept of Illustration

The axonometric illustration is also an art in itself, and axonometric illustration has become an important form of visual expression in design art in the new media era. It can convey the complicated situation to the audience intuitively and clearly and obtains the designer’s intention and message [12]. The art of axonometric illustration occupies an important place in modern art and design. It is diverse in form, widely used and full of emotions. Today, with the rapid development of science and technology, illustration creators have gradually transitioned from hand-painted to axonometric art illustrations and gradually integrated them into the daily life of society [13]. This section categorizes the axonometric illustrations developed in the new media era, with the purpose of analyzing the different types and characteristics of illustration art, and preparing for the subsequent concept of axonometric illustration.


## 2.2. Classification of Axonometric Illustrations

The axonometric illustration is a good way to express three-dimensional graphic effects in two-dimensional space, which belongs to plane graphics. But it is expressed in three-dimensional dimensions, with a three-dimensional effect. Many of the three-dimensional images that people often see in newspapers and web pages are axonometric illustrations [14]. Although it cannot be used directly for measurement, it can be used as an auxiliary view. There are usually two types of axonometric illustrations. According to the angle relationship with the selected axonometric projection plane, there are orthogonal and oblique axonometric illustrations [15].An orthogonal axonometric illustration is a diagram projected on the axonometric projection plane in which the ray direction is perpendicular to the axonometric projection plane. Axonometric drawings with an included angle of 120° between axes are commonly used in engineering, mechanical, and architectural drawings. Since the orthogonal axonometric drawing is a single-sided projection, theX, Y and Z three-axis parallel lines are of equal length, so observing the projection plane, the three-axis results of the orthogonal axonometric illustration are consistent, and there is no folding phenomenon that affects the performance of the three-dimensional effect of the graphic. The three axes in the orthogonal axonometric illustration maintain a 120-degree angle with the axonometric projection plane, which is in line with people’s visual habits and shows a rich three-dimensional visual effect [16], as shown in Figure 1.Figure 1
Orthogonal axonometric drawings.The oblique axonometric illustration is a kind of drawing obtained by tilting the direction of the projection line to the axonometric projection plane. When drawing an oblique axonometric illustration, theX and Y axes are vertical at 90°, and the angle between them and the Z axis is 135° [17], as shown in Figure 2.Figure 2
Oblique axonometric drawing.


## 2.3. Axonometric Projection

The image of the object formed on the axonometric projection is similar to the object observed under a certain viewing angle, so the viewer sees more than one side of the object on the projection plane. In axonometric projection, the axis or plane of the measured object and the projection plane are not parallel to each other [18], as shown in Figure 3. Axonometric projection is to project a space object in a single projection plane along a direction that is not parallel to any coordinate plane and has a reference rectangular coordinate system to determine its position in space. Because only a single axonometric projection plane can be selected for axonometric projection, the axonometric projection plane is also unique.Figure 3
Axonometric projection.The axonometric projection can be divided into three types: the isometric projection, the dimetric projection and the trimetric projection [19]. As shown in Figures 4, 5 and 6, the isometric projection: the scaling coefficients of the three coordinate axes shortened by the perspective method are equal, and the angle between any two coordinate axes is 120 degrees. Dimetric projection: as shown in the figure, there are two coordinate axes in the object coordinate axis and the angle of the projection plane is equal. Trimetric projection: as shown in the figure, the angles of the object coordinate axis and the projection plane are different.Figure 4
Isometric projection.Figure 5
Dimetric projection.Figure 6
Trimetric projection.This section will focus on the problem of determining the basic logical relationship of axonometric illustration by using the graphic drawing method and the cross-line segment setting method. In the end, the collocation of design elements is the basic component of a picture. The logic and collocation of elements determine the composition effect of a picture. Positive axis surveying and mapping illustrations are very particular about color, and only a reasonable color ratio can coordinate the color relationship.


## 2.4. Characteristics of Axonometric Illustrations under New Media

As a new direction, new media has played an active role in promoting visual effects. Under the influence of factors such as the development of the times, the diversity of new media and the needs of the public, the development trend of visual communication design in the future is to gradually focus on the development of new media technology, give full play to the characteristics of high-speed information dissemination and efficient resource allocation of new media, etc., and maximize the satisfaction of people’s needs at the public level and specific delivery level. Only in this way will visual communication design develop rapidly toward a more effective and creative direction [20].New media reflects today’s advanced computer technology, developed Internet technology and the development of the IT industry. At the same time, it integrates multicultural ideas, so that technology and art are more perfectly integrated, and it constitutes a 21st-century creative culture with great artistic charm. New media emerged in the high-tech era, and the characteristics of this era are the amplification and strengthening of interactive functions. This kind of interactivity is a high development demand for traditional media. The flourishing of interactive influence has undoubtedly brought a whole new future to visual communication design. Traditional media information is one-way, and the public does not have the right to choose, and can only be forced to receive it, but nowadays, new media audiences can actively seek a variety of choices from the vast media resources to accurately meet their special needs, which is more accurate than traditional media. New media is far inferior to traditional paper business in terms of printing, distribution and distribution, and is not limited by time and region, and spreads widely, such as WeChat and Weibo as the final media. Thus, the timely delivery of information has reached an unprecedented peak. The development of science and technology has brought diversity to people’s lives. With the widespread application of smartphones, new forms of media communication have changed. People no longer rely solely on traditional paper media and the images, sounds, pictures, texts and so on in TV. The diversified development of media has become a new trend.With the continuous development of science and information technology, new media art, an emerging art form, has entered people’s attention. Literally, new media art completely changes the way and means of artistic creation, making designers break the traditional thinking mode of two-dimensional and three-dimensional space. It uses network means and cloud computing to redefine design works, increases the creativity of the main creators of the works, integrates innovative concepts into artistic works and then spreads them through new media. New media art works usually express the value of innovation and reflect the creator’s reflection on the art itself.


## 3. Axonometric Illustration Driven by Algorithm

In this paper, the basic formula of axonometric projection is deduced and proved, and the basic theorem of axonometric projection, which is expressed mathematically, is the Polk-Hugh Waltz theorem. The theorem can more accurately reflect the quantitative relationship between the axonometric parameters both theoretically and practically. It is of great significance in the theory and application of axonometric projection.There is a famous theorem in portrait geometry: any three line segments drawn from a point on a plane can always be regarded as parallel projections of three equal-length and mutually perpendicular lines in space. The theorem was first proposed by the geometer Polk in 1853, and another geometer Xu Huatz also made a brief demonstration in the 1860s. This theorem not only lays a theoretical foundation for axonometric projection but also has very important application significance, so it is called the fundamental theorem of axonometric projection.This basic theorem suggests that, on the projection plane, each position of the axis (i.e., the angle between the axes) and each length of the axis unit (i.e., the coefficient of expansion of the axis) correspond to the positions of the spatial coordinate axis and the projection direction. The fundamental theorem is a qualitative description of the relationship between parameters in axonometric projection. In this paper, the basic formula of axonometric projection is deduced and demonstrated. This formula is:(1)pqsin∠x′o′y′2+qrsin∠y′o′z′2+rpsin∠z′o′x′2=p2+p2+r2−1,where p,q,r are the axial expansion coefficients, and ∠x′o′y′,∠y′o′z′,∠z′o′x′ are the axial distances.To deduce the basic formula, two preliminary formulas are first proved.Preliminary formula (1):
(2)p2+p2+r2=2+cot2ϕ.They are proved that: the parallel projection of the space rectangular coordinate systemoxyz on the projection plane π′ is o′x′y′z′, that is, the axonometric coordinate system; oo′ is the projection direction, the angle between them and π′ is ϕ, and the direction angle of oo′ is α,β,γ; the direction angle of oo1 is α1,β1,γ1, as shown in Figure 7.Figure 7
Geometric space relation of axonometric projection system.From∠oo′x′, it can be obtained:
(3)o′x′2=oo′2+ox′2−2oo′⋅ox′⋅cosα.From∠oo1o′ and ∠oo1x′, it can be obtained:
(4)oo′=ox′cosα1sinϕ.Bringing in the previous formula, it can be obtained:(5)o′x′2=ox′2+ox′2cos2α1sin2ϕ−2ox′2cosαcosα1sinϕ.Dividing both sides byox′2 and p=o′x′/ox′, it can be obtained:
(6)p2=1+cos2α1sin2ϕ−2cosαcosα1sinϕ.The same can be obtained:(7)q2=1+cos2β1sin2ϕ−2cosβcosβ1sinϕ,(8)r2=1+cos2γ1sin2ϕ−2cosγcosγ1sinϕ.According to the direction angle formula in the rectangular coordinate system:(9)cos2α1+cos2β1+cos2γ1=1.Then, according to the cosine formula of the direction angle:(10)cosαcosα1+cosβcosβ1+cosγcosγ1=sinϕ.Adding formulas (6), (7), and (8), and then substituting formulas (9) and (10), after simplification it can be obtained:
(11)p2+p2+r2=1+1sin2ϕ.Preliminary formula (2):
(12)pqsin∠x′o′y′2+qrsin∠y′o′z′2+rpsin∠z′o′x′2=cos2ϕ.They are proved that: to find out the set relationship between the parameters, another auxiliary planeπ″ is set up, and let π″ be perpendicular to the projection direction oo′, as shown in Figure 1. No matter how the projection direction is selected, the orthographic projection areas of ∠x′o′y′ and ∠xoy on the plane are always equal, so:
(13)SΔx′o′y′sinφ=SΔxoycosγ.That is:(14)12o′x′⋅o′y′⋅sin∠x′o′ysinϕ=12ox⋅oy⋅cosγ.Because:(15)p=o′x′ox,q=o′y′oy.So:(16)pqsin∠x′o′z′sinϕ=cosγ.The same can be obtained:(17)prsin∠y′o′z′sinϕ=cosα,(18)rpsin∠z′o′x′sinϕ=cosβ.Because:(19)cos2α+cos2β+cos2r=1.So adding formulas (16), (17), (18), it can be obtained:
(20)pqsin∠x′o′y′sinϕ2+qrsin∠y′o′z′sinϕ2+rpsin∠z′o′x′sinϕ2=1.Formula (12) can be obtained by dividing both sides by sin2ϕ. The proof is complete.


## 4. Design and Application of Axonometric Illustration

### 4.1. Research and Analysis

The purpose of design research is to provide effective guidance for design activities and population data analysis. The research process is diversified. The designer needs to choose the optimal research method and integrate the data in the key stage of the design according to the current situation to achieve the research purpose. Figure8 shows the overall process of the design and research in this paper.Figure 8
Design and research process.The purpose of this study is to explore the perceptions and preferences of all members of society towards isometric illustrations. According to the survey results, a total of 400 questionnaires were distributed, and 389 questionnaires were returned, with an effective rate of 97%. The results are shown in Figure9. This article aims to clarify isometric illustration audiences and perceive user preferences. Through the research process, the new media’s use of isometric illustrations has been understood, and the dissemination and research of isometric illustrations have been provided.Figure 9
Cognition and preference map of all social personnel on isometric illustration.


### 4.2. Evaluation Criteria for Axonometric Illustration

According to the four principles established by the comprehensive evaluation index system of axonometric illustration, the article constructs the comprehensive evaluation index of axonometric illustration. The index system is divided into two layers, the first layer is the target layer, which consists of target positioning evaluation, color evaluation, modeling evaluation, information evaluation, economic evaluation and so on. The second level is the specific indicator level.(1) Positioning assessment. It is positioned at the ultimate goal and value of the project and it is positioned at three different levels. The first level is user evaluation for dissemination, the second level is Party A’s needs assessment, and the third level is the design connection evaluation between needs and users.(2) Target evaluation. First, the axonometric illustration is evaluated on the target, including the aesthetic situation, fashion and other related environmental needs, then the customer demand list and keywords are evaluated, and finally, the design expression and creation target system are evaluated.(3) Color evaluation. Color shows the humanistic characteristics and visual texture of axonometric illustration. Color design of axonometric illustration completes the collocation of color itself and the psychological reaction produced by people in the color collocation. The color evaluation of axonometric illustration is mainly about the adaptability of color to the positioning object, the quality and vividness and the sense of color.(4) Styling evaluation. Shapes in nature are just points, lines and surfaces, and an evaluation system is formed by summarizing them comprehensively.(5) Information evaluation. A good axonometric illustration is to be spread and recognized, and a bad axonometric illustration will be buried in the crowd. The evaluation of information is mainly about whether the information is accurate or not, whether the information is generalized or not, and whether the information dissemination can reflect the positioning and so on.(6) Economic evaluation. The economic evaluation mainly analyzes the practicability and value of the innovative design of axonometric illustration, and its main content is the creation cost and social value of axonometric illustration.The evaluation indicators in the comprehensive evaluation index system of “Innovative Design of Positive Axis Illustrations” can be divided into two categories: qualitative indicators and quantitative indicators. Cost and social value are quantitative indicators. Novelty, uniformity of form and function, proportional coordination, uniqueness, simplicity, color and function adaptability, vivid color, color quality and effect, good human–computer interface and efficiency and convenience are qualitative indicators.


### 4.3. Data Visualization Applications

The most fundamental feature of data visualization technology is to present each data in the database in the form of picture elements. It uses computer graphics and image processing technologies to convert data into graphics on the screen, and the massive data are made into a data image and its attributes are represented in a two-dimensional or even multidimensional manner. The data are observed in different dimensions to conduct more in-depth observation and analysis of the data, and bring a quick, intuitive and interactive visualization environment to the viewer, as shown in Figure10.Figure 10
Data visualization application.As the main representative form of new media design, data visualization includesn-dimensional attributes and m-metadata architecture. The data expression is very concise and the information is output quickly, so that the viewer can be clear, instead of the problems of low efficiency and bad looks when looking for data in the past. Isometric illustration integrates interactive multidimensional and visual data visualization technology to become an excellent medium for data visualization and makes data analysis more convenient. It is not only close to life but also can meet aesthetic needs and information transmission. At the same time, its data collection is highly accurate, which helps viewers to obtain information more intuitively, solve practical problems, improve production efficiency, save production practice and exert visual art effects.


### 4.4. Innovation of Axonometric Illustration under New Media

Isometric illustration approximates 3D, for which dynamic design is essential. Isometric illustration approximates 3D, for which dynamic design is essential. Excellent dynamic processing can make up for the defects in static pages, make the orthographic illustration images have life and vitality, and enhance the user’s contact with the orthographic illustration images. After the various elements of the static interface are designed, AE software is used to create dynamic effects combined with multimedia technology to realize the dynamism and coherence of the corresponding objects in the orthographic illustration screen.The dynamic combination of isometric illustrations is not completed at one time, and the processing of dynamic effects needs to comprehensively consider many factors. The first question to consider is whether the dynamic effect can hinder the performance of the picture in space. Spatial expression is the main content and soul of facing illustration. Too much dynamic processing affects the fluency of expression; reasonable animation can attract more audiences, and unreasonable animation can divert users’ attention. Second, when the positive-oblique axonometric illustrations are dynamically combined, the dynamic and static are combined to achieve a harmonious unity of dynamic and static to avoid the dynamic effect being too cluttered. Finally, when the axonometric illustration is dynamically processed, it should not only pay attention to the coordination of the static picture but also ensure the interest of the dynamic effect itself.The art of axonometric illustration has evolved from traditional paper display to today’s technology display platform. Different from paper and computer display, smart mobile terminals are completed by installing electronic screens. Viewers no longer accept the one-way transmission of information, but through the interaction between illustrations and creators. This kind of good interaction can show the face of illustration design from multiple angles, providing users with a new visual experience. The isometric illustration is more flexible in the way of communication, and increases the enthusiasm and participation of users in the image. It no longer appears in the traditional art form, but constantly innovates itself in the interaction with users, and shows strong vitality with the development of the times.


## 4.1. Research and Analysis

The purpose of design research is to provide effective guidance for design activities and population data analysis. The research process is diversified. The designer needs to choose the optimal research method and integrate the data in the key stage of the design according to the current situation to achieve the research purpose. Figure8 shows the overall process of the design and research in this paper.Figure 8
Design and research process.The purpose of this study is to explore the perceptions and preferences of all members of society towards isometric illustrations. According to the survey results, a total of 400 questionnaires were distributed, and 389 questionnaires were returned, with an effective rate of 97%. The results are shown in Figure9. This article aims to clarify isometric illustration audiences and perceive user preferences. Through the research process, the new media’s use of isometric illustrations has been understood, and the dissemination and research of isometric illustrations have been provided.Figure 9
Cognition and preference map of all social personnel on isometric illustration.


## 4.2. Evaluation Criteria for Axonometric Illustration

According to the four principles established by the comprehensive evaluation index system of axonometric illustration, the article constructs the comprehensive evaluation index of axonometric illustration. The index system is divided into two layers, the first layer is the target layer, which consists of target positioning evaluation, color evaluation, modeling evaluation, information evaluation, economic evaluation and so on. The second level is the specific indicator level.(1) Positioning assessment. It is positioned at the ultimate goal and value of the project and it is positioned at three different levels. The first level is user evaluation for dissemination, the second level is Party A’s needs assessment, and the third level is the design connection evaluation between needs and users.(2) Target evaluation. First, the axonometric illustration is evaluated on the target, including the aesthetic situation, fashion and other related environmental needs, then the customer demand list and keywords are evaluated, and finally, the design expression and creation target system are evaluated.(3) Color evaluation. Color shows the humanistic characteristics and visual texture of axonometric illustration. Color design of axonometric illustration completes the collocation of color itself and the psychological reaction produced by people in the color collocation. The color evaluation of axonometric illustration is mainly about the adaptability of color to the positioning object, the quality and vividness and the sense of color.(4) Styling evaluation. Shapes in nature are just points, lines and surfaces, and an evaluation system is formed by summarizing them comprehensively.(5) Information evaluation. A good axonometric illustration is to be spread and recognized, and a bad axonometric illustration will be buried in the crowd. The evaluation of information is mainly about whether the information is accurate or not, whether the information is generalized or not, and whether the information dissemination can reflect the positioning and so on.(6) Economic evaluation. The economic evaluation mainly analyzes the practicability and value of the innovative design of axonometric illustration, and its main content is the creation cost and social value of axonometric illustration.The evaluation indicators in the comprehensive evaluation index system of “Innovative Design of Positive Axis Illustrations” can be divided into two categories: qualitative indicators and quantitative indicators. Cost and social value are quantitative indicators. Novelty, uniformity of form and function, proportional coordination, uniqueness, simplicity, color and function adaptability, vivid color, color quality and effect, good human–computer interface and efficiency and convenience are qualitative indicators.


## 4.3. Data Visualization Applications

The most fundamental feature of data visualization technology is to present each data in the database in the form of picture elements. It uses computer graphics and image processing technologies to convert data into graphics on the screen, and the massive data are made into a data image and its attributes are represented in a two-dimensional or even multidimensional manner. The data are observed in different dimensions to conduct more in-depth observation and analysis of the data, and bring a quick, intuitive and interactive visualization environment to the viewer, as shown in Figure10.Figure 10
Data visualization application.As the main representative form of new media design, data visualization includesn-dimensional attributes and m-metadata architecture. The data expression is very concise and the information is output quickly, so that the viewer can be clear, instead of the problems of low efficiency and bad looks when looking for data in the past. Isometric illustration integrates interactive multidimensional and visual data visualization technology to become an excellent medium for data visualization and makes data analysis more convenient. It is not only close to life but also can meet aesthetic needs and information transmission. At the same time, its data collection is highly accurate, which helps viewers to obtain information more intuitively, solve practical problems, improve production efficiency, save production practice and exert visual art effects.


## 4.4. Innovation of Axonometric Illustration under New Media

Isometric illustration approximates 3D, for which dynamic design is essential. Isometric illustration approximates 3D, for which dynamic design is essential. Excellent dynamic processing can make up for the defects in static pages, make the orthographic illustration images have life and vitality, and enhance the user’s contact with the orthographic illustration images. After the various elements of the static interface are designed, AE software is used to create dynamic effects combined with multimedia technology to realize the dynamism and coherence of the corresponding objects in the orthographic illustration screen.The dynamic combination of isometric illustrations is not completed at one time, and the processing of dynamic effects needs to comprehensively consider many factors. The first question to consider is whether the dynamic effect can hinder the performance of the picture in space. Spatial expression is the main content and soul of facing illustration. Too much dynamic processing affects the fluency of expression; reasonable animation can attract more audiences, and unreasonable animation can divert users’ attention. Second, when the positive-oblique axonometric illustrations are dynamically combined, the dynamic and static are combined to achieve a harmonious unity of dynamic and static to avoid the dynamic effect being too cluttered. Finally, when the axonometric illustration is dynamically processed, it should not only pay attention to the coordination of the static picture but also ensure the interest of the dynamic effect itself.The art of axonometric illustration has evolved from traditional paper display to today’s technology display platform. Different from paper and computer display, smart mobile terminals are completed by installing electronic screens. Viewers no longer accept the one-way transmission of information, but through the interaction between illustrations and creators. This kind of good interaction can show the face of illustration design from multiple angles, providing users with a new visual experience. The isometric illustration is more flexible in the way of communication, and increases the enthusiasm and participation of users in the image. It no longer appears in the traditional art form, but constantly innovates itself in the interaction with users, and shows strong vitality with the development of the times.


## 5. Conclusion

There is a strong correlation between axonometric illustration from the perspective of new media and the Internet and digital technology. However, the creation of axonometric illustrations from the perspective of new media mostly stays at the application level, and is busy pursuing the application and creation of a single illustration. Any practical application must be guided by a certain theory, and creators’ over-reliance on technology sometimes results in a lack of inheritance and purpose. New media artistic expression has an impact on all aspects of visual expression. Compared with traditional visual communication methods, it solves the shortcomings of descriptive methods and opens up new meanings. This chapter introduced the practice of axonometric illustration design from the perspective of new media. This paper presented the effectiveness of the design process and method of positive axonometric illustration from the perspective of new media in the form of case analysis, and discussed the development of axonometric illustration in terms of creative thinking, color matching and dynamic combination. It will play a positive role in promoting the development of axonometric illustration in the new media era.



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*Source: 2909974-2022-10-08.xml*