# Evaluating and Exploring the Effectiveness of Journalism and Communication Discipline Construction in the Context of Smart Era

Authors: Yang Li
Journal: Mathematical Problems in Engineering
 (2022)

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## Abstract

In today’s intelligent era, the talent training mode of traditional journalism and communication discipline cannot keep up with the pace of the times. Under the background of intelligent era, the cultivation of compound talents in journalism and communication discipline is not only in line with the direction of education reform in journalism and communication discipline, but also in line with the objective requirements of economic and social development. Based on this, this paper puts forward three suggestions: improve the discipline layout of “smart age + journalism and communication discipline” and strengthen professional construction; enrich the textbook resources in the era of wisdom and promote smart teaching.


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## Body

## 1. Introduction

Guided by the goal of educational modernization and building China into an educational power by 2035, the discipline of communication in China has updated the concept of liberal arts education in national universities and outlined a new picture of the construction of Johnson & Johnson discipline with Chinese characteristics, practicality, and interdisciplinary nature [1]. Johnson & Johnson discipline is a strategic measure to cultivate new liberal arts talents in China. “The core significance is to base on the new era, respond to the new needs of society, and promote the integration, modernization, sinicization, and internationalization of liberal arts [2].Intelligent education is an intelligent concept and educational method developed and perfected with the development of intelligent technology. This is an effective way to establish Johnson & Johnson discipline [3–5]. The discipline of Johnson & Johnson can make use of intelligent education to break the shackles of Johnson & Johnson education in teaching methods, educational resources, educational objectives, and other aspects so as to strengthen the discipline function and social function of the specialty [6].As the saying goes, “if you don’t keep justice, you won’t know the way to the future; if you don’t innovate, there will be no way out.” We must follow and inherit the humanistic tradition and the basic laws of liberal arts, such as following the basic laws of liberal arts education and personnel training, and inheriting China’s excellent traditional culture. Innovation lies in that it must improve itself in the contemporary era. Its main characteristics are the docking with the new information technology in the 21st century, the cross integration with similar majors and other disciplines, and the integration with the social life and students’ psychology in the new era. We must take this discipline authorization as the most basic starting point.


## 2. Related Work

Technology is the basic element of news communication, which determines the basic form and function of news communication. As a science that studies the phenomena and laws of news communication activities in human society, the development of J & C has always been branded with the first marks of technology, and its theory and discipline system have often undergone profound changes due to the evolution of media technology, such as the development of printing technology and radio and television technology, which not only supported the theoretical development of the Western school of media criticism and the school of media experience, but also directly contributed to the development of the school of media technology (the development of print and broadcast technologies not only supported the theoretical development of the Western media critical school and the media empirical school, but also directly contributed to the formation of the media technology school (media environment school). With the emergence of new technologies, J&C are inevitably ushering in a kind of disruptive revolution in the face of the richness and complexity of new communication activities and phenomena, and to a certain extent, its disciplinary system and attributes will be redefined due to technology [7–9].As China enters a new era, people have higher and higher requirements for news. The greatest expectation of the public for news is to enrich people’s spiritual world and tell a good Chinese story. News practice reflects the characteristics of the times of “writing news on the Earth and in the hearts of the people.” This authorization is also reflected in the new practice part of the course teaching, which should be strengthened by seizing the opportunity of in-depth media integration [10]. The design and teaching of Johnson & Johnson courses should not only focus on the classroom but also break the physical space-time constraints in the classroom, constantly broaden the vision of teaching and learning, integrate (academic circles), industry and society, practical courses, professional practice, base construction and media technology, media ecology, media production and even daily life, and not only develop and update the courses on the basis of joint discussion and consultation. We should also jointly undertake the design and teaching of practical courses. They shall not only formulate and update the training plan on the basis of joint discussion and consultation but also jointly undertake the design and teaching of practical courses [11]. In particular, China Johnson & Johnson urgently needs to promote the training of all media talents by strengthening all media practical teaching activities, and improve students’ basic professional abilities, such as all media reporting ability. Through diversified practical training and media experience, they have the ability of comprehensive media expression and cross media cooperation.Finally, practice empowerment is also reflected in the international perspective of strengthening curriculum practice. Under the historical background of building a community with a shared future for mankind, the education and teaching of this discipline should be combined with the global vision and China’s position [12], clearly explain China’s position and philosophy, and cultivate outstanding news reserve talents who can speak Chinese logic and are good at spreading Chinese views.


## 3. Methods

Based on the above compilation of policies, issues, and trends of J&C discipline talent training, the development trend of J&C discipline environment in the age of intelligence is analyzed, and the factors influencing the competence of J&C discipline are compiled and analyzed (see Figure1).Figure 1
Factors influencing competence in J&C disciplines.In the era of intelligence, which is deeply rooted in the hearts of the people, the educational concept, model, and governance will be reshaped. The discipline construction of Johnson & Johnson under the background of the wisdom era is a reform project for the reconstruction of the discipline education of Johnson & Johnson. “Smart age + Johnson & Johnson discipline” is based on a new educational concept (moderate education, not optimal education), with the goal of people’s all-round development (not just employment oriented), rethinking, and designing new talent training mode, new curriculum system, new teaching mode, and new teaching platform to cultivate innovative Johnson & Johnson discipline talents. Therefore, Johnson & Johnson discipline is comprehensively and fundamentally reconstructing a new set of Johnson & Johnson discipline education concepts, systems, mechanisms, methods, evaluation, etc., and a new reform of Johnson & Johnson discipline education governance has taken place [13–16].The curriculum training objectives should be combined with students’ learning needs to jointly serve the creation of an efficient foreign language learning ecology. As shown in Figure2, the curriculum of Johnson & Johnson discipline is based on the needs of language use and defines the dual goals of “promoting learning” and “educating people” of Johnson & Johnson discipline, as well as the knowledge, ability, and political goals of foreign language courses.Figure 2
Analysis of curriculum needs and teaching objectives of J&C disciplines.On the basis of fully investigating the international evaluation paradigm and combining with the actual situation of the University, the international evaluation work innovates the evaluation concepts and methods, pays more attention to the organic unity of discipline construction objective evaluation, process evaluation, and result evaluation, pays more attention to the connection and integration of problem orientation and result sharing, and pays more attention to the design of the closed-loop system and long-term mechanism of “evaluation optimization and re evaluation.” The work plan of the discipline international evaluation model is formed by designing a closed-loop system and a long-term mechanism. One of the main links is shown in Figure2.Local governments and education departments will take the lead in formulating supporting policies and measures to guide schools, vocational training institutions, enterprises, and other institutions to jointly build an intelligent education ecosystem of industrial Johnson and Johnson disciplines in the smart era, realize the integration of industry and education and the linkage between government and enterprises, and build a diversified and collaborative intelligent education ecosystem. As shown in Table1, “teacher” has the highest word frequency of 88, followed by “talent training” and “scientific research,” with word frequencies of 81 and 71, respectively. “Planning initiative,” “discipline reputation and cultural construction,” and “international cooperation” have more than 20 keywords [17].Table 1
High-frequency key words in the expert evaluation report.
KeywordsWord frequencyKeywordsWord frequencyFaculty88Interdisciplinary research8Talent cultivation81Young faculty8Scientific research71Developing a plan7Planning initiatives45Building initiatives7Academic reputation and culture building31International exchange opportunities7International cooperation26International impact7Cultivation system19Social service7Research quality11Adjunct faculty6Academic backbone10International cooperation in scientific research6Research direction8Culture building5Student quality9International evaluation5Comprehensive ability7International cooperation in teaching5In order to cultivate the compound ability required by the “intelligent era + Johnson & Johnson era,” it is necessary to cultivate students’ compound ability through school enterprise cooperation and engineering combination so that students’ knowledge application ability, engineering practice ability, management practice ability, professional development ability, and innovation and entrepreneurship ability can be exercised in the real work practice and business environment [12, 18–20]; Johnson has certain compound knowledge. Professional development ability and innovation and entrepreneurship ability are exercised in the actual work practice and business environment. The integration of talent training and innovation research bases are strengthened, the multidisciplinary collaborative education mechanism is improved in the field of the intelligent age, and multilevel talents are cultivated in the field of the intelligent age in various forms.


## 4. Experiments

In the discipline evaluation, there are 278 first-level disciplines in 17 higher education institutions, accounting for 4% of all the disciplines evaluated. According to the evaluation results, there are 159 disciplines above category C. There are 4 A subjects, accounting for 0.56% of 710 A subjects, 53 B subjects, accounting for 2.42% of 2,187 B subjects, and 102 C subjects, accounting for 4.60% of 2,215 C subjects, as shown in Figures3 and 4.Figure 3
Percentage of disciplines above category C in the fourth round of national discipline evaluation.Figure 4
The fourth round of national discipline evaluation of higher education institutions above category C.As the saying goes, “classroom is the main channel and position of education and teaching,” the realization of subject empowerment takes classroom teaching as the basic path. Classroom teaching is the basic organizational form of human education and teaching since modern times. With the popularization of higher education in China, classroom teaching will still be the leading form of education and teaching in our country in the future [12].Creating a classroom of “love, righteousness, warmth, and love” needs systematic support. Educators should naturally take classroom empowerment as a breakthrough to leverage the chain effect of discipline construction and further promote professional optimization, including course objective design, course system setting, syllabus approval, textbook review and selection, teaching plan and courseware production, practice base selection and collaborative education, degree setting and certificate issuance, teaching and management personnel evaluation, and even international exchange and transnational training [14]. It runs through the course arrangement, classroom teaching, teaching seminars, experimental training, assignments and papers, examination and assessment, salary incentive and management system and mechanism, and is finally unified in the discipline construction. Finally, it is unified in the complete discipline construction system. The speciality construction layout is closely related to the cities where the 15 specialties above class C are located, as shown in Figure 5.Figure 5
Number and percentage of disciplines with category C.The degree of concentration of experts’ opinions is measured by the mean, standard deviation, and selection rate of each indicator’s importance score. The whole process of classroom teaching and all its effects and internal and external links will be reflected. This process is also the process of promoting discipline construction by taking discipline empowerment as the logical starting point, and the empowerment of the construction of J&C disciplines in the new era in China can take classroom teaching as the main grasp and breakthrough point, as shown in Figure6.Figure 6
Comparison results of evaluation schemes.As shown in Table2, the overall importance is 0.301, 0.362, 0.275, and 0.253, respectively, and the Kendall coordination coefficient of the operability of the three-level indicators is 0.378. Kendall coordination coefficient and overall importance are 0.360, 0.298, 0.456, and 0.335, respectively. Kendall coordination coefficient for operability of Kendall coordination coefficient of level III indicators is 0.380. The significance test is statistically significant (<0.05), as shown in Table 3.Table 2
Distribution of indicators judged by the degree of concentration of indicators.
Concentration judgment indexRound 1Round 2Minimum valueMaximum valuex¯±sMinimum valueMaximum valuex¯±sMean3.8355.0004.658 ± 0.3154.1855.0004.758 ± 0.162Standard deviation01.2880.598 ± 0.1990.00001.1350.526 ± 0.229Entry selection rate (%)55.568100.00090.289 ± 12.32570.59810.00095.012 ± 6.315Table 3
Kendall’sW harmony coefficients and significance tests for 2 rounds of expert opinions.
ProjectsImportance of level 2, level 2 and level 3 indicatorsReasonableness assignment of the scoring method of the three levels of indicatorsNo. of entriesKendall’sWPNo. of entriesKendall’sWPRound 1620.255<0.001450.388<0.001Round 2650.365<0.001460.386<0.001The cut-off values for the mean, perfect score, and coefficient of variation of each item in the two rounds of consultation were calculated according to the “cut-off value method,” as shown in Table4.Table 4
Threshold values for screening indicators.
ProjectsMeanStandard deviationBoundary value121212K68.5576.1517.5510.1850.8765.89M4.654.780.330.174.324.55CV0.110.130.080.040.230.19Note. K refers to the perfect score rate (%) of each index, M refers to the mean of each index, both of which are high-performing indicators; CV refers to the coefficient of variation, which is a low-performing indicator.


## 5. Conclusion

Talent cultivation of J&C disciplines based on the intelligent era is not only a trend of educational reform of J&C disciplines but also an inevitable requirement of economic and social development. Through this mode of talent cultivation, students can improve comprehensive quality while learning theoretical knowledge systematically and closely integrate with corresponding industries, which can also better support the cultivation of cross-border talents in universities. In general, in the process of transformation, institutions should update new educational concepts, find new professional positioning, grasp new teaching requirements, find new teaching methods, and cultivate new media talents to ensure that J&C education can respond to the strategic deployment of the new liberal arts construction and help build a strong education country in 2035.



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*Source: 2899128-2022-07-21.xml*