# A Study on the Integration of Business English Teaching and Intercultural Communication Skills Cultivation Model Based on Intelligent Algorithm

Authors: Wenjun Liu
Journal: Security and Communication Networks
 (2022)

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## Abstract

With the current prevalence of economic globalization, English is still the international language of choice. The definition of cross-cultural: have a full and correct understanding of cultural phenomena, customs, and habits that are different or conflicting with the national culture, and accept and adapt to it with an inclusive attitude on this basis. Therefore, for Chinese universities, the focus is on cultivating highly qualified talents with intercultural communication skills for the country’s economic development. Intercultural communication skills are an important part of students’ language communication skills. China’s business English teaching has also begun to focus on the cultivation of students’ cross-cultural communication skills, but the effect is not satisfactory. In business English teaching, the most important thing is to improve students’ professional competence and business English expertise, and to cultivate foreign language talents with cross-cultural quality and global awareness. Based on the above reasons, this paper proposes a research on the integration of business English teaching and intercultural communication competence cultivation based on intelligent algorithms. First, this paper adopts the literature method to understand the difficulties in traditional business English teaching and the problems in the process of cultivating intercultural communication competence; then, it adopts the inductive-deductive method of intelligent algorithm and action research method to study the mode of cultivating intercultural communication competence and comprehensive experimental research. Finally, after comprehensive analysis, it was concluded that: the number of domestic literature on intercultural communication competence cultivation increased by 11.98%, and the number of literature was generally on the rise; there were significant differences in test results; the experimental students who were satisfied with the cultivation model studied in this paper reached 45.6%. This article attempts to investigate and analyze the needs of English majors for the cultivation of business English intercultural communicative competence, so as to provide a reference for cultivating students’ intercultural communicative competence. The above data fully indicate that the use of contextual teaching method to cultivate intercultural communication skills in business English courses is effective, attracting students’ enjoyment, cultivating their intercultural communication skills, enhancing their understanding of business etiquette, and improving their ability to conduct business conversations. Intercultural communicative competence refers to the ability to communicate when two parties from different cultural backgrounds communicate in the same situation.


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## Body

## 1. Introduction

In the current business English education, students can basically master the basic knowledge and professional skills of business English, but they do not know much about Western culture and cannot communicate with people of different cultures. The test of cross-cultural communication ability is not only the professional ability to learn business English but also the understanding of Western culture and the ability to master business English communication. Therefore, teachers should pay attention to integrating reality when teaching business English. With the current trend of international exchanges, we will strive to cultivate students’ cross-cultural communication skills and improve language understanding in the future. Through deepening of the education of Western culture, we will accumulate more knowledge for a better career in the future. Improper selection of teaching materials, insufficient teaching aids, unreasonable arrangement of classrooms, and lagging teaching methods are a hindrance in learning good business English.As international trade and exchanges between different cultures become more and more common, the cultivation of cross-cultural communication skills has received great attention, especially in business English education. One of the ultimate goals of business English education is to cultivate foreign language skills with the ability to communicate between different cultures. Many foreign language teachers, experts, and students have conducted research and discussions on language, culture, and foreign language education. At present, intercultural research on college English is mainly focused on the actual communication between different cultures, especially through the research and analysis of students’ specific problems and their corresponding solutions. However, there are few studies on the cultivation of cross-cultural communicative competence in business English teaching from the perspective of competence training models. The main significance of the discussion is that it is difficult for teachers to choose the correct method in teaching and grasp the correct direction to cultivate students’ intercultural communication ability. Needs analysis seems to be a forgotten link in business English teaching.Chinese college students have been learning English for more than ten years, but it is very difficult for them to share and exchange Chinese culture–related content with foreigners. The Gao et al. Qzone blog is one of the most popular blogs in China. This research aims to explore the role of Qzone blog in promoting business English writing among Chinese college students. NVIVO8 conducted a qualitative case study and analyzed three research data: semi-structured interviews, business English writing assignments, and key peer feedback artifacts. The three research questions focus on the cognition of the case participants in this study, the advantages and disadvantages of Qzone in critical peer feedback, and the network characteristics of Qzone influencing critical peer feedback in business English writing. The research results show that Qzone-weblog is a convenient information exchange technology platform for online criticism feedback among Chinese college students. Six aspects of strength and five online functions are encoded by nvivo8, which is the model and number of nvivo8. The downside of Qzone is the character limit for blogs and feedback. The research conclusions of this article will be applicable to the use of Qzone blogs and other types of online blogs. However, this article does not explain how to develop business English cross-cultural communicative competence [1]. Chen and Huang state that the language characteristics of business English and many classroom teaching factors cause anxiety in business English learning. Apply ecology to classroom teaching and build an ecological classroom. This research aims to explore the relationship between BEEC ecological classroom teaching and BELA learning anxiety. The results show that: (1) BEECT is in good condition and the students’ BELA is at an intermediate level; (2) BELA is negatively correlated with students’ general English proficiency; (3) BEECT has a high negative correlation with BELA, and a significant linear correlation; and (4) BELA and BELA are significantly negatively correlated. There are significant statistical differences between high and low groups in classroom learning efficiency, teacher-student emotional communication, and student-student communication. In order to reduce BELA, BE teachers suggest to cultivate learners’ academic English proficiency, strengthen learners’ tolerance of ambiguity, and use ecological multimodal discourse. However, the combination of business English and ecology has not been well received by students, and the research direction deserves more in-depth study [2]. Czura’s effective intercultural communication depends not only on language skills but also on the ability to use these skills appropriately and effectively in various cross-cultural situations. The task of language teachers is to develop students’ knowledge, skills, and attitudes, and help them interact with interlocutors from different cultures, languages, and ethnic backgrounds. Therefore, a deep understanding of the role of cross-cultural communication skills and how to cultivate cross-cultural communication skills in the classroom has become the basic quality of second language teachers. This article proposes a research study aimed at investigating the views of teachers and students of the International Chamber of Commerce in the second language class, and verifying whether their views are influenced by their major. The survey was conducted by undergraduate English teachers in the English, German, and History departments of Frokau University. However, his experimental research background and experimental research results need to be further improved [3]. It is required to start a correct understanding of English cultural knowledge and rationally look at the difference between Chinese and foreign values. Therefore, English language learners should have a deeper understanding of the daily behaviors and ways of thinking in English-speaking countries, so that when they communicate with them, they can communicate according to their habitual way of thinking. Foreign language education circles have fully realized that language and culture are inseparable, and put cross-cultural communication in an important position in foreign language teaching. The dissemination of Chinese culture is one of the directions of the “two-way” of cross-cultural communication, and it is also an issue that needs to be paid attention to in English teaching.With the rapid development of the global economy, China and other countries in the world have closer economic, political, cultural, and other exchanges, and there is an urgent need for a large number of professionals familiar with the business field—knowledgeable and compound talents with strong English communication skills. The innovations of this article are: (1) This research applies cross-cultural communication theory to the teaching of business English, and introduces western cultural knowledge into specific classroom teaching. It is a new combination of cross-cultural communication theory and business English disciplines. (2) This study takes the contextual teaching method as a specific measure to cultivate cross-cultural communicative competence, and explores a contextual teaching model for cultivating the cross-cultural communicative competence of business English majors. It is a combination of contextual teaching method and cross-cultural theory.


## 2. Research Method of Integration of Business English Teaching and Cross-Cultural Communication Ability Training Model

### 2.1. Language and Culture

It is a tool for human thinking. The way of language determines the way people think, and the structure of language determines people’s worldview [4]. Sapir once pointed out, “Our thoughts on social issues and social processes are mainly determined by language.” At the same time, language is an important part and carrier of culture. It preserves, spreads, and reflects culture [5]. Different countries have different languages and cultural habits. Therefore, understanding the culture of the United Kingdom and the United States helps to understand and use English correctly [6]. There are five elements of culture. Namely: (1) Relevance. The cultures of countries in the world do not exist individually, but are interconnected, affected, and permeated. (2) Complexity. Although everyone’s daily life is surrounded by culture, culture is a very complex concept, and its complexity is mainly manifested in the three-dimensional shape and exclusivity of culture [7]. (3) Global. Unlike the previous wave of globalization, today’s world has experienced unprecedented exchange and integration of cultural resources and knowledge. (4) Reality. The reality of modern cultural life has had a huge impact on the concepts of race, ethnicity, and religion in the world today, which in turn affects international relations. (5) Identity. Cultural reality determines the identity of culture [8, 9].


### 2.2. Overview of Intercultural Communication Ability

In recent years, cross-cultural communication as a new theme has received extensive attention from the foreign language education community. In 2000, the “Syllabus for English Majors in Colleges and Universities” revised by the English Group of the Education Management Committee clearly stated that students’ cross-cultural communication skills should be cultivated [10–12]. In the education curriculum, students’ adaptability to language should also be emphasized, especially the adaptability to cultural differences, the cultivation of adaptability, and the necessity of communication. In addition, the “College English Teaching Syllabus” (revised edition) also clearly stated that “University English education should help students broaden their horizons, expand their knowledge, deepen their understanding of the world, learn and absorb the essence of world culture, and improve their cultural literacy.” It can be seen from this that, whether it is general English teaching or business English teaching, in addition to giving students language knowledge, it is more important to cultivate students’ ability to use language as a cross-cultural communication tool [13–15].From the second half of the 1960s to the early 1970s, the concept of intercultural communicative competence was put forward [16, 17]. That was promoted by the hymns of American social language. He believes that language ability and communication ability are different. Communication ability has four important parameters: grammar, adaptability, appropriateness, and practicality. The essence of adaptability and appropriateness is the ability of language users to communicate between different cultures [18]. Intercultural communicative competence refers to the communicative behavioral ability of communicators in a context of intercultural communication (specific scenarios) that are appropriate (conforming to the social norms, behavioral patterns, and value orientations of the target culture) and effective (achieving communicative goals).The current problems in the cultivation of intercultural communication skills include: (1) The learning system is not perfect. Because the English course is very short, it is necessary to improve the quality of business English teaching in the course arrangement [19]. The current business English courses are mainly influenced by the traditional training mode of “English + business knowledge” in business courses. The reduction of cultural categories will affect theory and language knowledge, as well as the formation of cultural awareness and the cultivation of communication skills between different cultures [20]. (2) Excessive emphasis on independent education of language and business knowledge, lack of intercultural integration [21]. In the current business English education, cultural knowledge is not organically combined with English and business knowledge. The cultural education that plays an important role in improving students’ English knowledge is ignored. Through a large amount of professional knowledge and vocabulary, students can not only use the main knowledge for integration and absorption but also teachers can easily integrate professional knowledge [20, 22]. (3) The instruction method is relatively simple, and there are almost no related extracurricular activities. The teaching is still supplemented by English teachers. The communication skills between students are very different from the actual communication skills [23–25].


### 2.3. Constructivist Theory

Constructivism has also been translated into a part of the cognitive school of psychology—constructivism. The important concept of constructivism theory is schema. It refers to the way people know and think about the world. This can also be seen as the framework or organizational structure of spiritual activities. It is the starting point and core of cognitive structure and the basis for human beings to recognize things [26]. Therefore, the formation and change of schema is the essence of knowledge development, and knowledge development is affected by the three processes of assimilation, adaptation, and balance [27]. Constructivism is a theory about knowledge and learning, emphasizing the initiative of learners, and believes that learning is a process in which learners generate meaning and construct understanding based on original knowledge and experience, and this process is often completed in social and cultural interactions.Constructivism believes that students’ knowledge is produced through the help of others in specific situations, such as cooperation, necessary information exchange, and use between people and other meanings. The ideal learning environment needs to include four parts: framework, cooperation, communication, and meaning construction [28]. First, we must first build an environmental concept (framework). In an educational plan, establishing a framework that helps students make sense is the most important connection [29]. Second, cooperation must be performed through the entire learning process. The cooperation between teachers and students and between students and students plays a very important role in collecting and analyzing learning materials, hypothesis and verification, self-feedback learning process, evaluating learning results, and final construction [30]. Cooperation is a form and negotiation in a specific sense. Negotiation mainly includes self-negotiation and mutual negotiation. Self-negotiation means that we repeatedly discuss logical matters with ourselves. Mutual negotiation refers to the discussion and negotiation of the research group. (3) Communication is the most basic method in the process of cooperation. For example, in order to achieve the goal of establishing meaning through communication, the members of the research team must discuss ways to complete prescribed learning activities and obtain more guidance and support from teachers and others. In fact, the process of collective learning is a process of communication. In this process, each student’s ideas will be shared among the entire learning team. Communication is an important tool to promote the learning process of each student [31]. Figure 1 shows the difference between the three major learning doctrines.Figure 1
The difference of three learning principles.


### 2.4. Decision Tree Algorithm

#### 2.4.1. Evaluation of Teaching Effectiveness Based on ID3 Decision Tree

The procedure for the effectiveness evaluation model of advanced business English based on ID3 decision tree is as follows. Assume thatS is a collection of student achievement samples. Set the class label to have n different values, and set the n different classes to Ci (i = 1, 2, ..., n). Assuming that there are samples |Ci| in the Ci class, the prediction information needed to classify a specific sample is as follows:(1)IS1,S2,…,Sn=∑i=1n−plog2pi.Define that there is one sampleSij in the i-th category in the subset Sj. The entropy of the subset divided by A and the information expectations of the teaching effectiveness are shown in the following formula:(2)EA=∑j=1mS1j+S2j+⋯+SnjSIS1j+S2j+⋯+Snj.The information gain formula of the teaching effect obtained by the branch on attributeA is:(3)GainA=IS1,S2,…,Sn−EA.It can be seen from the above formula that the teaching effect increases inversely proportional to the entropy. The practical application of ID3 in higher education also determines the effectiveness of the following models. Disadvantages: ID3 is more greedy. Phase training tasks cannot receive training examples at the same time, so examples will be temporarily added. To build a large tree, another decision tree is needed, which leads to complicated calculations. Therefore, this article will improve the ID3 decision tree algorithm based on the above shortcomings.


#### 2.4.2. Improvement of ID3 Decision Tree Algorithm

This article is based on the attribute of convex function to optimize the information content formula. Assuming thatf(x) is continuous on (a, b) and contains the first and second derivatives in (a, b), we obtain: if in (a, b), f″(x) > 0, then the shape on [a, b] is concave; if in (a, b), f″(x) < 0, then the shape of f(x) on [a, b] is convex. (2) If f(x) is an upward convex function ∀x1,x2∈I,λ∈0,1 in the interval I, then the following formula.(4)λfx1+1−λfx2≤fλx1+1−λx2.In the log2P function of the above type,P is the ratio of the number of entries of a specific type to the number of entries, and its field is (0, 1]. If two points P1 and P2 are selected in (0, 1], then P1 = DP = 0. The log2P function is continuous in (0, 1]. According to (1), confirm the inequality of the log2P function, as shown in the following equations:(5)log2P′=1P×ln2,log2P′′=−1P2×ln2<0.It can be seen from formula (5) that the shape of the log2P function in the domain (0, 1] is convex.Iff(x) is an upward convex function in the interval I, then ∀x1,x2,…,xn∈I, λ1,λ2,…,λn>0, λ1+λ2+⋯+λn=I, the following equation is obtained:(6)λ1fx1+⋯+λnfxn≤fλ1x1+⋯+λnxn.Improve the formula for the amount of information, and get(7)IS1,S2,…,Sm′=−log2∑i=1mPi2.Using the improved formula, the decision tree classification in this article is also more accurate, but such a change is only a minor change on the whole. Therefore, the improved information entropy formula on the basis of formula (2) is(8)EA′=∑j=1mS1j+S2j+⋯+SnjS×−log2∑j=1mP1j2+P2j2+⋯+Pnj2.In the formula,Sij is the sample set included in the Ci category in the subset Sj, and S1j+S2j+⋯+snj/S is the weight of the jth subset.


## 2.1. Language and Culture

It is a tool for human thinking. The way of language determines the way people think, and the structure of language determines people’s worldview [4]. Sapir once pointed out, “Our thoughts on social issues and social processes are mainly determined by language.” At the same time, language is an important part and carrier of culture. It preserves, spreads, and reflects culture [5]. Different countries have different languages and cultural habits. Therefore, understanding the culture of the United Kingdom and the United States helps to understand and use English correctly [6]. There are five elements of culture. Namely: (1) Relevance. The cultures of countries in the world do not exist individually, but are interconnected, affected, and permeated. (2) Complexity. Although everyone’s daily life is surrounded by culture, culture is a very complex concept, and its complexity is mainly manifested in the three-dimensional shape and exclusivity of culture [7]. (3) Global. Unlike the previous wave of globalization, today’s world has experienced unprecedented exchange and integration of cultural resources and knowledge. (4) Reality. The reality of modern cultural life has had a huge impact on the concepts of race, ethnicity, and religion in the world today, which in turn affects international relations. (5) Identity. Cultural reality determines the identity of culture [8, 9].


## 2.2. Overview of Intercultural Communication Ability

In recent years, cross-cultural communication as a new theme has received extensive attention from the foreign language education community. In 2000, the “Syllabus for English Majors in Colleges and Universities” revised by the English Group of the Education Management Committee clearly stated that students’ cross-cultural communication skills should be cultivated [10–12]. In the education curriculum, students’ adaptability to language should also be emphasized, especially the adaptability to cultural differences, the cultivation of adaptability, and the necessity of communication. In addition, the “College English Teaching Syllabus” (revised edition) also clearly stated that “University English education should help students broaden their horizons, expand their knowledge, deepen their understanding of the world, learn and absorb the essence of world culture, and improve their cultural literacy.” It can be seen from this that, whether it is general English teaching or business English teaching, in addition to giving students language knowledge, it is more important to cultivate students’ ability to use language as a cross-cultural communication tool [13–15].From the second half of the 1960s to the early 1970s, the concept of intercultural communicative competence was put forward [16, 17]. That was promoted by the hymns of American social language. He believes that language ability and communication ability are different. Communication ability has four important parameters: grammar, adaptability, appropriateness, and practicality. The essence of adaptability and appropriateness is the ability of language users to communicate between different cultures [18]. Intercultural communicative competence refers to the communicative behavioral ability of communicators in a context of intercultural communication (specific scenarios) that are appropriate (conforming to the social norms, behavioral patterns, and value orientations of the target culture) and effective (achieving communicative goals).The current problems in the cultivation of intercultural communication skills include: (1) The learning system is not perfect. Because the English course is very short, it is necessary to improve the quality of business English teaching in the course arrangement [19]. The current business English courses are mainly influenced by the traditional training mode of “English + business knowledge” in business courses. The reduction of cultural categories will affect theory and language knowledge, as well as the formation of cultural awareness and the cultivation of communication skills between different cultures [20]. (2) Excessive emphasis on independent education of language and business knowledge, lack of intercultural integration [21]. In the current business English education, cultural knowledge is not organically combined with English and business knowledge. The cultural education that plays an important role in improving students’ English knowledge is ignored. Through a large amount of professional knowledge and vocabulary, students can not only use the main knowledge for integration and absorption but also teachers can easily integrate professional knowledge [20, 22]. (3) The instruction method is relatively simple, and there are almost no related extracurricular activities. The teaching is still supplemented by English teachers. The communication skills between students are very different from the actual communication skills [23–25].


## 2.3. Constructivist Theory

Constructivism has also been translated into a part of the cognitive school of psychology—constructivism. The important concept of constructivism theory is schema. It refers to the way people know and think about the world. This can also be seen as the framework or organizational structure of spiritual activities. It is the starting point and core of cognitive structure and the basis for human beings to recognize things [26]. Therefore, the formation and change of schema is the essence of knowledge development, and knowledge development is affected by the three processes of assimilation, adaptation, and balance [27]. Constructivism is a theory about knowledge and learning, emphasizing the initiative of learners, and believes that learning is a process in which learners generate meaning and construct understanding based on original knowledge and experience, and this process is often completed in social and cultural interactions.Constructivism believes that students’ knowledge is produced through the help of others in specific situations, such as cooperation, necessary information exchange, and use between people and other meanings. The ideal learning environment needs to include four parts: framework, cooperation, communication, and meaning construction [28]. First, we must first build an environmental concept (framework). In an educational plan, establishing a framework that helps students make sense is the most important connection [29]. Second, cooperation must be performed through the entire learning process. The cooperation between teachers and students and between students and students plays a very important role in collecting and analyzing learning materials, hypothesis and verification, self-feedback learning process, evaluating learning results, and final construction [30]. Cooperation is a form and negotiation in a specific sense. Negotiation mainly includes self-negotiation and mutual negotiation. Self-negotiation means that we repeatedly discuss logical matters with ourselves. Mutual negotiation refers to the discussion and negotiation of the research group. (3) Communication is the most basic method in the process of cooperation. For example, in order to achieve the goal of establishing meaning through communication, the members of the research team must discuss ways to complete prescribed learning activities and obtain more guidance and support from teachers and others. In fact, the process of collective learning is a process of communication. In this process, each student’s ideas will be shared among the entire learning team. Communication is an important tool to promote the learning process of each student [31]. Figure 1 shows the difference between the three major learning doctrines.Figure 1
The difference of three learning principles.


## 2.4. Decision Tree Algorithm

### 2.4.1. Evaluation of Teaching Effectiveness Based on ID3 Decision Tree

The procedure for the effectiveness evaluation model of advanced business English based on ID3 decision tree is as follows. Assume thatS is a collection of student achievement samples. Set the class label to have n different values, and set the n different classes to Ci (i = 1, 2, ..., n). Assuming that there are samples |Ci| in the Ci class, the prediction information needed to classify a specific sample is as follows:(1)IS1,S2,…,Sn=∑i=1n−plog2pi.Define that there is one sampleSij in the i-th category in the subset Sj. The entropy of the subset divided by A and the information expectations of the teaching effectiveness are shown in the following formula:(2)EA=∑j=1mS1j+S2j+⋯+SnjSIS1j+S2j+⋯+Snj.The information gain formula of the teaching effect obtained by the branch on attributeA is:(3)GainA=IS1,S2,…,Sn−EA.It can be seen from the above formula that the teaching effect increases inversely proportional to the entropy. The practical application of ID3 in higher education also determines the effectiveness of the following models. Disadvantages: ID3 is more greedy. Phase training tasks cannot receive training examples at the same time, so examples will be temporarily added. To build a large tree, another decision tree is needed, which leads to complicated calculations. Therefore, this article will improve the ID3 decision tree algorithm based on the above shortcomings.


### 2.4.2. Improvement of ID3 Decision Tree Algorithm

This article is based on the attribute of convex function to optimize the information content formula. Assuming thatf(x) is continuous on (a, b) and contains the first and second derivatives in (a, b), we obtain: if in (a, b), f″(x) > 0, then the shape on [a, b] is concave; if in (a, b), f″(x) < 0, then the shape of f(x) on [a, b] is convex. (2) If f(x) is an upward convex function ∀x1,x2∈I,λ∈0,1 in the interval I, then the following formula.(4)λfx1+1−λfx2≤fλx1+1−λx2.In the log2P function of the above type,P is the ratio of the number of entries of a specific type to the number of entries, and its field is (0, 1]. If two points P1 and P2 are selected in (0, 1], then P1 = DP = 0. The log2P function is continuous in (0, 1]. According to (1), confirm the inequality of the log2P function, as shown in the following equations:(5)log2P′=1P×ln2,log2P′′=−1P2×ln2<0.It can be seen from formula (5) that the shape of the log2P function in the domain (0, 1] is convex.Iff(x) is an upward convex function in the interval I, then ∀x1,x2,…,xn∈I, λ1,λ2,…,λn>0, λ1+λ2+⋯+λn=I, the following equation is obtained:(6)λ1fx1+⋯+λnfxn≤fλ1x1+⋯+λnxn.Improve the formula for the amount of information, and get(7)IS1,S2,…,Sm′=−log2∑i=1mPi2.Using the improved formula, the decision tree classification in this article is also more accurate, but such a change is only a minor change on the whole. Therefore, the improved information entropy formula on the basis of formula (2) is(8)EA′=∑j=1mS1j+S2j+⋯+SnjS×−log2∑j=1mP1j2+P2j2+⋯+Pnj2.In the formula,Sij is the sample set included in the Ci category in the subset Sj, and S1j+S2j+⋯+snj/S is the weight of the jth subset.


## 2.4.1. Evaluation of Teaching Effectiveness Based on ID3 Decision Tree

The procedure for the effectiveness evaluation model of advanced business English based on ID3 decision tree is as follows. Assume thatS is a collection of student achievement samples. Set the class label to have n different values, and set the n different classes to Ci (i = 1, 2, ..., n). Assuming that there are samples |Ci| in the Ci class, the prediction information needed to classify a specific sample is as follows:(1)IS1,S2,…,Sn=∑i=1n−plog2pi.Define that there is one sampleSij in the i-th category in the subset Sj. The entropy of the subset divided by A and the information expectations of the teaching effectiveness are shown in the following formula:(2)EA=∑j=1mS1j+S2j+⋯+SnjSIS1j+S2j+⋯+Snj.The information gain formula of the teaching effect obtained by the branch on attributeA is:(3)GainA=IS1,S2,…,Sn−EA.It can be seen from the above formula that the teaching effect increases inversely proportional to the entropy. The practical application of ID3 in higher education also determines the effectiveness of the following models. Disadvantages: ID3 is more greedy. Phase training tasks cannot receive training examples at the same time, so examples will be temporarily added. To build a large tree, another decision tree is needed, which leads to complicated calculations. Therefore, this article will improve the ID3 decision tree algorithm based on the above shortcomings.


## 2.4.2. Improvement of ID3 Decision Tree Algorithm

This article is based on the attribute of convex function to optimize the information content formula. Assuming thatf(x) is continuous on (a, b) and contains the first and second derivatives in (a, b), we obtain: if in (a, b), f″(x) > 0, then the shape on [a, b] is concave; if in (a, b), f″(x) < 0, then the shape of f(x) on [a, b] is convex. (2) If f(x) is an upward convex function ∀x1,x2∈I,λ∈0,1 in the interval I, then the following formula.(4)λfx1+1−λfx2≤fλx1+1−λx2.In the log2P function of the above type,P is the ratio of the number of entries of a specific type to the number of entries, and its field is (0, 1]. If two points P1 and P2 are selected in (0, 1], then P1 = DP = 0. The log2P function is continuous in (0, 1]. According to (1), confirm the inequality of the log2P function, as shown in the following equations:(5)log2P′=1P×ln2,log2P′′=−1P2×ln2<0.It can be seen from formula (5) that the shape of the log2P function in the domain (0, 1] is convex.Iff(x) is an upward convex function in the interval I, then ∀x1,x2,…,xn∈I, λ1,λ2,…,λn>0, λ1+λ2+⋯+λn=I, the following equation is obtained:(6)λ1fx1+⋯+λnfxn≤fλ1x1+⋯+λnxn.Improve the formula for the amount of information, and get(7)IS1,S2,…,Sm′=−log2∑i=1mPi2.Using the improved formula, the decision tree classification in this article is also more accurate, but such a change is only a minor change on the whole. Therefore, the improved information entropy formula on the basis of formula (2) is(8)EA′=∑j=1mS1j+S2j+⋯+SnjS×−log2∑j=1mP1j2+P2j2+⋯+Pnj2.In the formula,Sij is the sample set included in the Ci category in the subset Sj, and S1j+S2j+⋯+snj/S is the weight of the jth subset.


## 3. Business English Teaching and Intercultural Communication Ability of Students in Fusion Research Experiments

### 3.1. Cross-Cultural Communication Ability Training Model

Many experts and scholars tend to analyze the definition and composition of communication capabilities between different cultures from the three levels of knowledge, feelings, and actions. Kim further explained these three levels. Knowledge level includes: (1) the target language and nonverbal rules of the language communication of the learning object; (2) cultural understanding, understanding the political, economic, historical, religious, and cultural aspects of the target language, as well as education and related values and ideologies and so on. (3) Knowledge refers to the methods of information processing, the ability to overcome cultural stereotypes, and the ability to recognize the subtle differences between local culture and target language culture. The emotional level includes adaptability, flexibility, and empathy to the target language and cultural environment. Action levels include the ability to apply skills, that is, the ability to use specific communication skills, the ability to coordinate communication with users of the target language, and the ability to solve problems. Table1 is a structural diagram of the training model of cross-cultural communicative competence.Table 1
Literature statistics of intercultural communicative competence in China from 2008 to 2018.
Literature categoryNumberProportionTotal shareStrategies for cultivating intercultural communicative competenceUniversity1846.7568.52Middle school918.58Primary school43.14A survey of intercultural communicative competenceUniversity1019.0235.79Middle school613.21Secondary vocational school53.43Assessment of intercultural communicative competence—32.28—Other—63.79—Subtotal—61100%—The core content of cross-cultural communication skills is to cultivate students’ cultural awareness. The cultural awareness here refers to people’s understanding of cultural diversity, tolerance of differences, understanding of different cultural languages, and their own cultural values and actions. Understand and reflect. The “transcendence” education model of communication skills between different cultures mainly targets students’ attitudes and emotional levels but also includes knowledge levels, especially the development of students’ critical thinking skills. In addition, it is not limited to the target language and culture. However, the previous training model failed to achieve the goal of cultivating “global use of English skills” and “intercultural communication skills.” Therefore, the new cross-cultural communication training model must be based on the existing education reform, in the context of cultural globalization, with cultural education as the focus, and further exploration of college English education.In the past educational practice, because there is no systematic and comprehensive curriculum, in the process of university foreign language education, students only absorb scattered cultural knowledge, and there is no comprehensive cultural background education. In fact, cultural teaching is as important as professional course teaching. In order to speed up and deepen the process of cultural globalization, the widely used traditional education methods are actually being questioned. The author believes that in business English education activities, it is necessary to establish a series of different cultural learning skills courses including cultural education purposes. Foreign culture is an important part of global culture. However, most of the domestic curricula are formulated with language education as the center, rather than placing cultural education in an important position of language education. In the process of educational practice, cultural content is only used as auxiliary content for foreign language education. Educational content is single. Under the trend of cultural globalization, the understanding of unique foreign cultures is not enough. Therefore, in order to cultivate students’ global cultural awareness, the content of cultural education should not be limited to a single language, and the goal of both cultural education and language education should be realized.Focus on cultivating students’ cultural identity. At present, the cultural education in the process of business English education is mainly introduced by foreign teachers with specific time limits. Students carry out specific cultural activities in the classroom according to their own interests. These activities are limited to nonsystematic cultural and information transmission. Students’ cultural identity is to analyze, integrate, rethink, and form their own cultural understanding after obtaining specific cultural information. Therefore, students can accept the differences between different cultures and maintain an open and accepting attitude. Analysis of cultural information conveyed through English certification. Second, in the high-level stage of ability training and quality improvement, systematically provide geographical knowledge, historical knowledge, humanities and society, national system and art, literature, music and other related cultural courses, and jointly study a variety of theoretical courses. As shown in Figure2.Figure 2
Structure diagram of cross-cultural communicative competence training model.


### 3.2. Business English Teaching and Intercultural Communication Ability of Students in Fusion Research Experiments

This article constructs a contextual teaching model for the cultivation of cross-cultural communicative competence in business English teaching. It mainly adopts the action research method and carries out three rounds of teaching experiments. In the research, various cross-cultural communication tasks are designed, and different cross-cultural communication situations are set up to let students solve problems, complete tasks, and improve capabilities through participation, experience, and cooperation. And in this process, continue to reflect and adjust, improve and perfect the situational teaching mode. The action research method combines the pure educational and scientific research experiments with the quasi-educational scientific research experiments, combines the characteristics of the humanities in the education and scientific research with the characteristics of the experiments of the natural sciences, and uses the theories, methods, and technologies of the educational sciences to examine and guide the education. Teaching practice raises education and teaching experience to a theoretical level but relies on its own education and teaching practice.This article mainly uses literature research method and inductive deduction method. The theoretical basis of this research is discussed through the literature research method; the inductive and deductive method is used to summarize the use principles, constituent elements, and operating procedures of the situational teaching model, forming a situational teaching model for the development of cross-cultural communicative competence in business English teaching.In addition, this article uses SPSS to statistically analyze the data before and after three rounds of the experimental class; conduct interviews with the students in the experimental class and conduct a comprehensive analysis of the interview content, to test the effectiveness of the contextual teaching model applied to the development of cross-cultural communicative competence in business English teaching, and to reflect and improve on this basis.


## 3.1. Cross-Cultural Communication Ability Training Model

Many experts and scholars tend to analyze the definition and composition of communication capabilities between different cultures from the three levels of knowledge, feelings, and actions. Kim further explained these three levels. Knowledge level includes: (1) the target language and nonverbal rules of the language communication of the learning object; (2) cultural understanding, understanding the political, economic, historical, religious, and cultural aspects of the target language, as well as education and related values and ideologies and so on. (3) Knowledge refers to the methods of information processing, the ability to overcome cultural stereotypes, and the ability to recognize the subtle differences between local culture and target language culture. The emotional level includes adaptability, flexibility, and empathy to the target language and cultural environment. Action levels include the ability to apply skills, that is, the ability to use specific communication skills, the ability to coordinate communication with users of the target language, and the ability to solve problems. Table1 is a structural diagram of the training model of cross-cultural communicative competence.Table 1
Literature statistics of intercultural communicative competence in China from 2008 to 2018.
Literature categoryNumberProportionTotal shareStrategies for cultivating intercultural communicative competenceUniversity1846.7568.52Middle school918.58Primary school43.14A survey of intercultural communicative competenceUniversity1019.0235.79Middle school613.21Secondary vocational school53.43Assessment of intercultural communicative competence—32.28—Other—63.79—Subtotal—61100%—The core content of cross-cultural communication skills is to cultivate students’ cultural awareness. The cultural awareness here refers to people’s understanding of cultural diversity, tolerance of differences, understanding of different cultural languages, and their own cultural values and actions. Understand and reflect. The “transcendence” education model of communication skills between different cultures mainly targets students’ attitudes and emotional levels but also includes knowledge levels, especially the development of students’ critical thinking skills. In addition, it is not limited to the target language and culture. However, the previous training model failed to achieve the goal of cultivating “global use of English skills” and “intercultural communication skills.” Therefore, the new cross-cultural communication training model must be based on the existing education reform, in the context of cultural globalization, with cultural education as the focus, and further exploration of college English education.In the past educational practice, because there is no systematic and comprehensive curriculum, in the process of university foreign language education, students only absorb scattered cultural knowledge, and there is no comprehensive cultural background education. In fact, cultural teaching is as important as professional course teaching. In order to speed up and deepen the process of cultural globalization, the widely used traditional education methods are actually being questioned. The author believes that in business English education activities, it is necessary to establish a series of different cultural learning skills courses including cultural education purposes. Foreign culture is an important part of global culture. However, most of the domestic curricula are formulated with language education as the center, rather than placing cultural education in an important position of language education. In the process of educational practice, cultural content is only used as auxiliary content for foreign language education. Educational content is single. Under the trend of cultural globalization, the understanding of unique foreign cultures is not enough. Therefore, in order to cultivate students’ global cultural awareness, the content of cultural education should not be limited to a single language, and the goal of both cultural education and language education should be realized.Focus on cultivating students’ cultural identity. At present, the cultural education in the process of business English education is mainly introduced by foreign teachers with specific time limits. Students carry out specific cultural activities in the classroom according to their own interests. These activities are limited to nonsystematic cultural and information transmission. Students’ cultural identity is to analyze, integrate, rethink, and form their own cultural understanding after obtaining specific cultural information. Therefore, students can accept the differences between different cultures and maintain an open and accepting attitude. Analysis of cultural information conveyed through English certification. Second, in the high-level stage of ability training and quality improvement, systematically provide geographical knowledge, historical knowledge, humanities and society, national system and art, literature, music and other related cultural courses, and jointly study a variety of theoretical courses. As shown in Figure2.Figure 2
Structure diagram of cross-cultural communicative competence training model.


## 3.2. Business English Teaching and Intercultural Communication Ability of Students in Fusion Research Experiments

This article constructs a contextual teaching model for the cultivation of cross-cultural communicative competence in business English teaching. It mainly adopts the action research method and carries out three rounds of teaching experiments. In the research, various cross-cultural communication tasks are designed, and different cross-cultural communication situations are set up to let students solve problems, complete tasks, and improve capabilities through participation, experience, and cooperation. And in this process, continue to reflect and adjust, improve and perfect the situational teaching mode. The action research method combines the pure educational and scientific research experiments with the quasi-educational scientific research experiments, combines the characteristics of the humanities in the education and scientific research with the characteristics of the experiments of the natural sciences, and uses the theories, methods, and technologies of the educational sciences to examine and guide the education. Teaching practice raises education and teaching experience to a theoretical level but relies on its own education and teaching practice.This article mainly uses literature research method and inductive deduction method. The theoretical basis of this research is discussed through the literature research method; the inductive and deductive method is used to summarize the use principles, constituent elements, and operating procedures of the situational teaching model, forming a situational teaching model for the development of cross-cultural communicative competence in business English teaching.In addition, this article uses SPSS to statistically analyze the data before and after three rounds of the experimental class; conduct interviews with the students in the experimental class and conduct a comprehensive analysis of the interview content, to test the effectiveness of the contextual teaching model applied to the development of cross-cultural communicative competence in business English teaching, and to reflect and improve on this basis.


## 4. Integration of Research and Analysis Business English Teaching and Intercultural Communicative Competence Training Mode

### 4.1. Domestic Research Status on the Cultivation of Cross-Cultural Communicative Competence

In order to understand the current situation of cross-cultural communication ability training, and analyze the current situation of different cultural communication, this article selects the time limit from 2008 to 2018, selects “title” as the search term, and selects cross-cultural communicative competence as the “search topic.” The full-text database and excellent paper database of Chinese journals are searched. The search results show that 1692 theses were published, including 1494 theses, 4 doctoral theses, and 194 master’s theses. As shown in Table2 and Figure 3, this article compares the publication year of books and periodicals with the number of documents to form the distribution of the number of documents on cross-cultural communication ability [32].Table 2
Literature quantity of intercultural communicative competence from 2008 to 2018 [32].
YearsNumber of related literatureGrowth ratio20085320099745.362010981.32201114331.46201217317.3420131782.80201421717.972015215−0.93201624512.242017235−4.25201826711.98Figure 3
Literature quantity of intercultural communicative competence from 2008 to 2018.It can be seen from Table2 and Figure 3 that the number of documents on cross-cultural communication skills in China is generally on the rise. The largest increase was in 2009, reaching 45.36%. The number of documents in 2018 was 567, an increase of 11.98% from the previous year. In order to further study the literature, I selected 3 doctoral theses from the Chinese full-text database and 30 master’s theses from the Chinese full-text database. The research classification of the communication ability between different cultures includes the research on the status quo of the communication ability between different cultures, the training strategy of the communication ability between different cultures, and the determination and evaluation of the communication ability between different cultures. By analyzing the content, the research data shown in Table 1 can be obtained.Through the analysis of Table1 and Figure 4, we can get the following conclusions: The research data in this article are mainly based on the study of training strategies and models for cultivating students’ cross-cultural communicative competence, followed by the survey of the current situation of domestic English learners’ cross-cultural communicative competence. The research field of domestic intercultural communicative competence is mainly concentrated in universities, that is, higher education. This shows that up to now, the research of domestic cross-cultural communicative competence training strategy and status quo investigation is more common in the field of higher education.Figure 4
Literature statistics of intercultural communicative competence in China from 2008 to 2018.


### 4.2. Situational Teaching Model for Cultivating Students’ Cross-Cultural Communicative Competence

Situational teaching models provide real situations that reflect how knowledge is used in reality; provide real activities; provide access to expert work and process modeling; provide diverse roles and prospects to support the collaborative construction of knowledge. This article adopts the action research method and uses the situational teaching model constructed above to cultivate the cross-cultural communicative competence of business English students to carry out teaching experiments. After each round of experiments, evaluation and reflection are carried out. Now combining the teaching experiments, the design of the teaching models for cultivating students’ cross-cultural communication skills are as follows (Table3:Table 3
Situational teaching mode of business English teaching to cultivate students’ intercultural communicative competence.
Main linksConcrete workTeaching activitiesStudent activitiesOrganizational formPreparation before classPrepare for the teaching of intercultural communicative competence1. Teachers determine learning themes;2. Choose teaching content1. Complete the pre-test questionnaire; 2. GroupClass participationSituation introductionCreating intercultural communication situation1. Introduce the situation with pictures and videos, throw out questions and present the themeDecompose tasks and form learning task bookClass participationSituational experienceExperiencing intercultural communication in different situationsObserve students’ learning attitude and record their performanceComplete all tasks and prepare for class presentationGroup workClassroom presentationDemonstrate the acquired intercultural communicative competenceResults display self-evaluation and mutual evaluation, summarize students’ classroom performanceShow the results in groups and conduct self-evaluation and mutual evaluationGroup presentationAfter class developmentTransfer and application of intercultural communicative competenceClassroom evaluation, teaching reflection, and improvementComplete extracurricular learning tasksGroup workLearning evaluationTheoretical sublimation of intercultural communicative competenceEvaluating students’ performance and improving teachingSelf summaryClass participation


### 4.3. Application Effect of Business English Teaching and Cross-Cultural Communicative Competence Training Model

This study uses a business English class in a university as a research sample, self-selected Western cultural knowledge as the teaching content, adopts a situational teaching model, and uses an action research method to conduct a teaching experiment for one semester. The author successively distributed and collected pre-test and post-test questionnaires, analyzed and compared them, and conducted interviews with students at the same time to test whether the situational teaching model can enhance students’ cross-cultural awareness and improve students’ cross-cultural communication skills.This paper conducts three rounds of action research before and after, and distributes 276 pre-test and post-test questionnaires for students’ cross-cultural communicative competence, of which 276 are valid test papers, and the efficiency is 100%. The following is the result display and comparison table of using SPSS for itst-test.The three business English classes in the first semester of the 2017–2018 academic year based on the contextual teaching model of the pre-test and post-testt-test results of the training of intercultural communication skills are shown in Table 4 and Figure 5. Analyzing the statistical results of the above experimental data, we can know that the significant probability of the t-test p = Sig. (2-tailed) < 0.01, indicating that the 14 business English classes have a significant presence before and after the cross-cultural communication ability training activities based on the contextual teaching model.Table 4
T-test results of three business English classes before and after the test.
Before-afterPairwise differencetdfSig. (bilateral)Mean valueStandard deviationStandard error of mean95% confidence interval of differenceLower limitUpper limitClass one−26.66019.2932.815−32.326−20.994−9.471460.000Class two−27.66012.9751.893−31.469−23.850−14.614460.000Class three−39.70215.5092.262−44.256−35.149−17.550460.000Figure 5
T-test results of three business english classes before and after the test.According to the statistical results in Table5 and Figure 6, we can analyze the effective probability of t-test p = Sig. (2-tailed) < 0.01, the final average score at the end of the period is 66.32 points, which is higher than the average score of 56.54 points in the midterm test out of 9.77 points. The huge difference before and after the experiment shows that the students have made great progress in cultural knowledge and reading ability. Due to the accumulation of knowledge of different cultures, students’ English reading ability has gradually improved, and English reading ability is also a different cultural communication ability.Table 5
T-test results of midterm and final examination results of business English class in the first semester of 2017–2018 academic year.
PeriodMean valueNStandard deviationStandard error of meanMidterm56.544617.3022.524Final66.324621.6303.155Figure 6
T-test results of midterm and final examination results of business English class in the first semester of 2017–2018 academic year.It can be seen from Table6 and Figure 7 that 42.8% of the people in Business English Class 1 are very satisfied with this mode of teaching, and 12.2% are dissatisfied and very dissatisfied. The large difference in the proportion of different attitudes can also be seen. In the teaching of business English courses, teachers can use the situational teaching method to improve students’ interest in learning, cultivate students’ cross-cultural communication ability, and enhance students’ learning ability. The understanding of business etiquette improves students’ ability to conduct business conversations.Table 6
Satisfaction of three business English classes on the cultivation of intercultural communicative competence by situational approach.
ClassVery dissatisfiedDissatisfiedCommonlySatisfiedVery satisfiedSubtotalClass one5.46.815.735.942.8100Class two6.98.725.326.238.7100Class three3.26.926.728.935.7100Subtotal15.522.438.539.245.6-Figure 7
Satisfaction of three business english classes on the cultivation of intercultural communicative competence by situational approach.


## 4.1. Domestic Research Status on the Cultivation of Cross-Cultural Communicative Competence

In order to understand the current situation of cross-cultural communication ability training, and analyze the current situation of different cultural communication, this article selects the time limit from 2008 to 2018, selects “title” as the search term, and selects cross-cultural communicative competence as the “search topic.” The full-text database and excellent paper database of Chinese journals are searched. The search results show that 1692 theses were published, including 1494 theses, 4 doctoral theses, and 194 master’s theses. As shown in Table2 and Figure 3, this article compares the publication year of books and periodicals with the number of documents to form the distribution of the number of documents on cross-cultural communication ability [32].Table 2
Literature quantity of intercultural communicative competence from 2008 to 2018 [32].
YearsNumber of related literatureGrowth ratio20085320099745.362010981.32201114331.46201217317.3420131782.80201421717.972015215−0.93201624512.242017235−4.25201826711.98Figure 3
Literature quantity of intercultural communicative competence from 2008 to 2018.It can be seen from Table2 and Figure 3 that the number of documents on cross-cultural communication skills in China is generally on the rise. The largest increase was in 2009, reaching 45.36%. The number of documents in 2018 was 567, an increase of 11.98% from the previous year. In order to further study the literature, I selected 3 doctoral theses from the Chinese full-text database and 30 master’s theses from the Chinese full-text database. The research classification of the communication ability between different cultures includes the research on the status quo of the communication ability between different cultures, the training strategy of the communication ability between different cultures, and the determination and evaluation of the communication ability between different cultures. By analyzing the content, the research data shown in Table 1 can be obtained.Through the analysis of Table1 and Figure 4, we can get the following conclusions: The research data in this article are mainly based on the study of training strategies and models for cultivating students’ cross-cultural communicative competence, followed by the survey of the current situation of domestic English learners’ cross-cultural communicative competence. The research field of domestic intercultural communicative competence is mainly concentrated in universities, that is, higher education. This shows that up to now, the research of domestic cross-cultural communicative competence training strategy and status quo investigation is more common in the field of higher education.Figure 4
Literature statistics of intercultural communicative competence in China from 2008 to 2018.


## 4.2. Situational Teaching Model for Cultivating Students’ Cross-Cultural Communicative Competence

Situational teaching models provide real situations that reflect how knowledge is used in reality; provide real activities; provide access to expert work and process modeling; provide diverse roles and prospects to support the collaborative construction of knowledge. This article adopts the action research method and uses the situational teaching model constructed above to cultivate the cross-cultural communicative competence of business English students to carry out teaching experiments. After each round of experiments, evaluation and reflection are carried out. Now combining the teaching experiments, the design of the teaching models for cultivating students’ cross-cultural communication skills are as follows (Table3:Table 3
Situational teaching mode of business English teaching to cultivate students’ intercultural communicative competence.
Main linksConcrete workTeaching activitiesStudent activitiesOrganizational formPreparation before classPrepare for the teaching of intercultural communicative competence1. Teachers determine learning themes;2. Choose teaching content1. Complete the pre-test questionnaire; 2. GroupClass participationSituation introductionCreating intercultural communication situation1. Introduce the situation with pictures and videos, throw out questions and present the themeDecompose tasks and form learning task bookClass participationSituational experienceExperiencing intercultural communication in different situationsObserve students’ learning attitude and record their performanceComplete all tasks and prepare for class presentationGroup workClassroom presentationDemonstrate the acquired intercultural communicative competenceResults display self-evaluation and mutual evaluation, summarize students’ classroom performanceShow the results in groups and conduct self-evaluation and mutual evaluationGroup presentationAfter class developmentTransfer and application of intercultural communicative competenceClassroom evaluation, teaching reflection, and improvementComplete extracurricular learning tasksGroup workLearning evaluationTheoretical sublimation of intercultural communicative competenceEvaluating students’ performance and improving teachingSelf summaryClass participation


## 4.3. Application Effect of Business English Teaching and Cross-Cultural Communicative Competence Training Model

This study uses a business English class in a university as a research sample, self-selected Western cultural knowledge as the teaching content, adopts a situational teaching model, and uses an action research method to conduct a teaching experiment for one semester. The author successively distributed and collected pre-test and post-test questionnaires, analyzed and compared them, and conducted interviews with students at the same time to test whether the situational teaching model can enhance students’ cross-cultural awareness and improve students’ cross-cultural communication skills.This paper conducts three rounds of action research before and after, and distributes 276 pre-test and post-test questionnaires for students’ cross-cultural communicative competence, of which 276 are valid test papers, and the efficiency is 100%. The following is the result display and comparison table of using SPSS for itst-test.The three business English classes in the first semester of the 2017–2018 academic year based on the contextual teaching model of the pre-test and post-testt-test results of the training of intercultural communication skills are shown in Table 4 and Figure 5. Analyzing the statistical results of the above experimental data, we can know that the significant probability of the t-test p = Sig. (2-tailed) < 0.01, indicating that the 14 business English classes have a significant presence before and after the cross-cultural communication ability training activities based on the contextual teaching model.Table 4
T-test results of three business English classes before and after the test.
Before-afterPairwise differencetdfSig. (bilateral)Mean valueStandard deviationStandard error of mean95% confidence interval of differenceLower limitUpper limitClass one−26.66019.2932.815−32.326−20.994−9.471460.000Class two−27.66012.9751.893−31.469−23.850−14.614460.000Class three−39.70215.5092.262−44.256−35.149−17.550460.000Figure 5
T-test results of three business english classes before and after the test.According to the statistical results in Table5 and Figure 6, we can analyze the effective probability of t-test p = Sig. (2-tailed) < 0.01, the final average score at the end of the period is 66.32 points, which is higher than the average score of 56.54 points in the midterm test out of 9.77 points. The huge difference before and after the experiment shows that the students have made great progress in cultural knowledge and reading ability. Due to the accumulation of knowledge of different cultures, students’ English reading ability has gradually improved, and English reading ability is also a different cultural communication ability.Table 5
T-test results of midterm and final examination results of business English class in the first semester of 2017–2018 academic year.
PeriodMean valueNStandard deviationStandard error of meanMidterm56.544617.3022.524Final66.324621.6303.155Figure 6
T-test results of midterm and final examination results of business English class in the first semester of 2017–2018 academic year.It can be seen from Table6 and Figure 7 that 42.8% of the people in Business English Class 1 are very satisfied with this mode of teaching, and 12.2% are dissatisfied and very dissatisfied. The large difference in the proportion of different attitudes can also be seen. In the teaching of business English courses, teachers can use the situational teaching method to improve students’ interest in learning, cultivate students’ cross-cultural communication ability, and enhance students’ learning ability. The understanding of business etiquette improves students’ ability to conduct business conversations.Table 6
Satisfaction of three business English classes on the cultivation of intercultural communicative competence by situational approach.
ClassVery dissatisfiedDissatisfiedCommonlySatisfiedVery satisfiedSubtotalClass one5.46.815.735.942.8100Class two6.98.725.326.238.7100Class three3.26.926.728.935.7100Subtotal15.522.438.539.245.6-Figure 7
Satisfaction of three business english classes on the cultivation of intercultural communicative competence by situational approach.


## 5. Conclusion

This paper focuses on the study of the integration of business English teaching and intercultural communication competence training model. It uses the literature method, action research method, and questionnaire survey method to study the model of intercultural communication competence training in university business English teaching. There are some problems in the training of intercultural communication competence. A research experiment combining business English teaching and intercultural communication competence cultivation was designed, and the current research status, situational teaching model, and experimental results of intercultural communication competence cultivation were analyzed through intelligent algorithms. The results show that the situational teaching method can well help the cultivation of intercultural communication competence in business English teaching. It is necessary to fully infiltrate cultural teaching into language teaching, combine the two closely, strengthen students’ intercultural communication awareness, cultivate students’ ability to use English correctly in a specific communicative environment, and achieve successful intercultural communication.The innovation of this article is that, first, this research applies cross-cultural communication theory to the teaching of business English, and introduces western cultural knowledge into specific classroom teaching, which is a new combination of cross-cultural communication theory and business English subject. Second, this research takes the contextual teaching method as a specific measure for the cultivation of cross-cultural communicative competence, and explores a contextual teaching model for cultivating the cross-cultural communicative competence of business English majors, which is a combination of contextual teaching and cross-cultural theory.This research still has some limitations: (1) the business English major selected in this article is small and the number of students is limited. Therefore, the sample of teaching research is insufficient, and the research results inevitably have certain limitations. (2) The actual English teaching has always attached importance to the improvement of English language ability and neglected the cultivation of students’ cross-cultural awareness. Students generally do not pay much attention to the accumulation of cultural knowledge, and their cross-cultural awareness is relatively weak. Therefore, the data collected in the teaching experiment will inevitably have some deviations from the actual situation.



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