# Research on the Integrated Development of Local Art Design and Art Design Education in the New Media Environment

Authors: Zhuo Wang; Bo Liu
Journal: Journal of Environmental and Public Health
 (2022)

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## Abstract

With the rapid development of the times, various industries have undergone earth-shaking changes in the face of development trends. The education industry is also making progress in development. Art design and new media technology can be better presented to the public, and it is also convenient for designers. This paper investigates the local art design and art design education. (1) The new media art design and the traditional art design are compared, and the advantages and disadvantages are analyzed. Both have advantages and disadvantages, and they should learn from each other and improve the disadvantages. (2) Conducted an investigation and analysis on art and design education, and the analysis results showed the defects of today’s art and design education, and analyzed the methods of improving art and design education through the school’s investigation and applied it to art and design education. (3) Artists and designers are very important for local art. This paper analyzes the genealogical relationship of art designers and the composition of local art designers, taking Yunnan as an example.


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## Body

## 1. Introduction

Zen is the product of the combination of Chinese culture and Buddhism, and it permeates our lives. It endows the traditional art design with special color, which affects our sense of design unconsciously, but is rarely noticed. In this article, when people understand the importance of tradition, the influence on Chinese art and design is explained from three important points [1]. This article describes that with the development of computer graphics, the method of art design has changed, and it has gradually shifted to information-based 3D modeling. This technology enhances the beauty and expressiveness of art, and individual aspects also have different design performance [2]. The development of the design industry depends on the cultivation of creative talents, which will determine the development progress of China’s future creative design industry. It is a new challenge to art and design education. This paper reflects on the current situation of art education in our country [3]. Color design is particularly important in product innovation design, and the focus of enterprise product development lies in how to design the best color scheme. With the progress of society, many industries have done a lot of research on color and carried out design work. This paper focuses on the modern art design of color research [4]. Art design is the fusion carrier of technology and art, and design plays a decisive role in art appreciation. Artistic conception is the soul of artistic design and the language of the author. The lack of artistic conception will make the emotional expression of the design product relatively blank, and the ideal life and emotional devotion will enhance the artistry of the work [5]. This article introduces the concept of creative thinking and explores the various characteristics of artistic design. We found the huge impact of creative thinking on the work, thus summarizing the ways to improve creative thinking [6]. This paper analyzes the current situation of art design, puts forward the connotation of design, finds the most suitable art design method, and finds the most suitable teaching mode for art design elites in society [7]. With the rapid development of the 21st century, art and design stand out, and art and design education is more important. We have only recently started to carry out art and design education, and it is developing at full speed. We are also willing to accept challenges and reform education issues [8]. The works based on the combination of practicality, aesthetics, and material are environmental art design. We analyze the art design works from semiotics, which promotes the development of semiotics. The synthesis of art design also reflects the improvement of society at the material and spiritual levels, including humanistic characteristics, the value of the times, the development of productive forces, and other aspects. “Symbol” belongs to the category of “environmental art” and has the function of “signans and designatum.” As the carrier of social economy, culture, and spiritual emotion, symbols express human value and aesthetic connotation in form. Therefore, environmental art design is the combination of material value and spiritual value [9]. With the rapid development of society and the adaptation of cultural development, people’s behavior and artistic design have been greatly affected, which is inevitable, and also reflects the diverse society Therefore, in daily art design, seeking cultural significance, caring about social development, and improving the perception of art design are the basic requirements of art design, and it is also the embodiment of the essential quality of modern social citizens [10]. The social reality of high-standard competition requires more comprehensive development of art and design talents. Promoting quality education is an important task for art education to cultivate more qualified creative talents. Considering design education from a long-term perspective, humanities should be the primary task. As the core part of education, scientific and feasible arts should be constructed. Design education system and its adaptable talent training mechanism [11]. We take the five senses as the basis, and use the art design often used in life as a case, such as advertising design, landscape design, book design, etc., The five senses are vision, hearing, in-depth analysis of smell, taste, and touch. Any one of the basic senses or the combination of any two senses can produce greater impact on artistic design, guide the mind, and perfectly realize the purpose of “design is to serve the people” [12]. Protecting minors from harmful content in a converged media environment has been a regulatory concern for quite some time. The risk of children accidentally discovering potentially harmful material is proportional to the speed at which technology evolves, such as Internet broadband availability of access [13]. New media is developing rapidly, is a new form of communication, and it only took ten years to compare with traditional media. Traditional media (newspapers, radio, TV, etc.,) costed dozens of years or even hundreds of years, and it has developed at an astonishing speed. Now, new media has become the main medium for contemporary Chinese college students to perceive the world and has had a broad and far-reaching impact on college students’ thinking. Facing this new situation, in education work, the readers should grasp the context of the times, actively meet the opportunities brought by the times, emancipate their minds, and strive to explore new ways and new methods to carry out ideological and political work in the new media environment, so as to improve the effectiveness of ideological and political education [14]. In reviewing the literature discussing the basic premises of agenda setting theory and empirical research, a “new frontier” in the relationship between traditional elite media and new media is proposed. The aim is to explore the extent to which the dynamics of information flow created in new media distort this theoretical perspective. Traditionally assumed bounds [15].


## 2. Media Modern Art

### 2.1. Digital Media Art Design

New media art design is also a design based on digital media. At the same time, it uses visual art, computer graphics, media science, and many other disciplines. New media art design is expressed through graphics, images, and other media-based information. The development of digital media art design has brought a new direction to modern design, and it has been widely used in modern design to meet the needs of the times with its dynamic expression characteristics. We hope to simplify the design process and enable the design of rich representations and vectors. Digital media art design can transform traditional design methods into digitization. Through digital technology, the traditional art can be designed in three-dimensional form. Make traditional art have a more vivid form of expression and display the works through digital images and digital short films. By integrating traditional art into the works, the cultural connotation of digital media art design is enriched, so that traditional art can be protected and promoted by using digital media art design as a carrier.


### 2.2. Classification of Modern Art Design Styles

Art Nouveau design before the Industrial Revolution was a reactionary phenomenon before art design became a discipline, as the neo-bourgeoisie of the time wanted to show differences with nobility, royalty and class owners in all respects, not just age groups. In Greece, the revival of the political situation of the times, the history of design calls for the formation of neoclassicism. Theatrical development was influenced by neoclassicism, as a cultural activity, forming a background that focused on the classical, the sophistication and rigor of neoclassicism was to return to the architecture of the purely Roman era, and the combination of art and technology was the result from the nineteenth century. In later styles, historical regression and neoclassicism began to change, the development of modern industry requires the combination of art and technology, the process of transition to modernity, the “Arts and Crafts” movement, the “Art Nouveau,” and the “Art Nouveau” movement in this process appeared, all in response to the industrial style, emphasizing that inspiration and design motivation come from nature. A natural drama is formed here. The shape of the space is picturesque and realistic. The exterior scenery is created, the stone tree is used to create the scenery, and the interior scenery is picturesque, and a series of posters, tickets, sets, and costumes for the theatre were designed. The Art Deco style movement does not hate the new era of mechanical crafting as much as Art. Art Deco is not only based on the characteristics of manufacturing, but also retains the luxurious craftsmanship, so that the shape of the stage space also presents a delicate, bright, and exaggerated transformation. Radial colors and patterns of sunlight, shapes of fountains, and the use of metallic materials were common elements of that time. Hollywood style is the development of Art Deco to the extreme. The business theme focuses on luxury living in a high society. After the two World Wars, modernism gradually became the dominant style of world design. Cumbersome classic patterns are not allowed to get in the way of the manufacturing process. After the war, countries sought a quick recovery. It is in such a social environment and context that modernist drama unfolds. It happened and rebuilt a lot of theaters. Unsettled societies and brutal wars have given rise to various philosophical and cultural trends. In the theatre world, people reflect their repressed feelings when they write scripts. At the same time, they use the development of science and technology to modernize the landscape. Space and style continue to enrich the expressiveness of the scene. The form of the space pays more attention to expressing semantics rather than pursuing the complex decoration of the past, supplementing symbols and metaphors with visual means, and not sticking to imitation. The postmodern style came about because the system established by modernity has been mainstream for a long time and can only breed boredom. After World War II, postmodern literature and theatre emerged and separated from it. Life breaks the illusion of drama and attaches importance to audience participation in the creation of drama art, which is more stylistic and symbolic.


### 2.3. Comprehensive Art Design

As science becomes more and more different, art design will become more and more international. Separation and integration between disciplines infer a continuum of new disciplines and vocabulary, such as topics covered, interdisciplinary subjects, range subjects, and cross-sectional subjects. Trends in interdisciplinary integration has had a huge impact on the field of art and design. In contemporary art design, in addition to comprehensive drama specializing in printed film art, landscaping, urban design, landscape, industrial product design, etc., the design phenomena covered in social contexts are more diverse, such as global exhibitions and other global/national sports events. Exhibits and exhibitions cover large series. The “impressions” of the performances covering historical sites, festivals, fashion shows, and theme parks represented by Disneyland all present diverse and complex themes. There are various artistic forms and complete artistic expressions. The vigorous development and excellent practice of unified art and design innovation have promoted the rapid development of the art and design field. The knowledge about art and design is interrelated with other disciplines, which makes it more exploratory and avant-garde, and the inclusiveness of art and design is also vividly reflected, such as cross-border design. Cross-border design, incremental design, system or overall design each have different focuses and connotations. It includes different understandings, perspectives, and organizational methods of “design,” which on the one hand reflects the influence of multiple or similar disciplines on the design discipline, and on the other hand, reflects the design discipline’s requirements for its own development. Areas of study actively combine new directions and design styles with adjacent and other disciplines However, due to the specificity of the field of art and design, the scope, type, direction, and definition of these general design categories are not clear enough, therefore, in many cases, many design names are easily confused or replaced. Others, therefore, are better understood and remembered for many types of integrative artistic designs on the basis of disciplinary-level induction, analysis, and comparison.


## 2.1. Digital Media Art Design

New media art design is also a design based on digital media. At the same time, it uses visual art, computer graphics, media science, and many other disciplines. New media art design is expressed through graphics, images, and other media-based information. The development of digital media art design has brought a new direction to modern design, and it has been widely used in modern design to meet the needs of the times with its dynamic expression characteristics. We hope to simplify the design process and enable the design of rich representations and vectors. Digital media art design can transform traditional design methods into digitization. Through digital technology, the traditional art can be designed in three-dimensional form. Make traditional art have a more vivid form of expression and display the works through digital images and digital short films. By integrating traditional art into the works, the cultural connotation of digital media art design is enriched, so that traditional art can be protected and promoted by using digital media art design as a carrier.


## 2.2. Classification of Modern Art Design Styles

Art Nouveau design before the Industrial Revolution was a reactionary phenomenon before art design became a discipline, as the neo-bourgeoisie of the time wanted to show differences with nobility, royalty and class owners in all respects, not just age groups. In Greece, the revival of the political situation of the times, the history of design calls for the formation of neoclassicism. Theatrical development was influenced by neoclassicism, as a cultural activity, forming a background that focused on the classical, the sophistication and rigor of neoclassicism was to return to the architecture of the purely Roman era, and the combination of art and technology was the result from the nineteenth century. In later styles, historical regression and neoclassicism began to change, the development of modern industry requires the combination of art and technology, the process of transition to modernity, the “Arts and Crafts” movement, the “Art Nouveau,” and the “Art Nouveau” movement in this process appeared, all in response to the industrial style, emphasizing that inspiration and design motivation come from nature. A natural drama is formed here. The shape of the space is picturesque and realistic. The exterior scenery is created, the stone tree is used to create the scenery, and the interior scenery is picturesque, and a series of posters, tickets, sets, and costumes for the theatre were designed. The Art Deco style movement does not hate the new era of mechanical crafting as much as Art. Art Deco is not only based on the characteristics of manufacturing, but also retains the luxurious craftsmanship, so that the shape of the stage space also presents a delicate, bright, and exaggerated transformation. Radial colors and patterns of sunlight, shapes of fountains, and the use of metallic materials were common elements of that time. Hollywood style is the development of Art Deco to the extreme. The business theme focuses on luxury living in a high society. After the two World Wars, modernism gradually became the dominant style of world design. Cumbersome classic patterns are not allowed to get in the way of the manufacturing process. After the war, countries sought a quick recovery. It is in such a social environment and context that modernist drama unfolds. It happened and rebuilt a lot of theaters. Unsettled societies and brutal wars have given rise to various philosophical and cultural trends. In the theatre world, people reflect their repressed feelings when they write scripts. At the same time, they use the development of science and technology to modernize the landscape. Space and style continue to enrich the expressiveness of the scene. The form of the space pays more attention to expressing semantics rather than pursuing the complex decoration of the past, supplementing symbols and metaphors with visual means, and not sticking to imitation. The postmodern style came about because the system established by modernity has been mainstream for a long time and can only breed boredom. After World War II, postmodern literature and theatre emerged and separated from it. Life breaks the illusion of drama and attaches importance to audience participation in the creation of drama art, which is more stylistic and symbolic.


## 2.3. Comprehensive Art Design

As science becomes more and more different, art design will become more and more international. Separation and integration between disciplines infer a continuum of new disciplines and vocabulary, such as topics covered, interdisciplinary subjects, range subjects, and cross-sectional subjects. Trends in interdisciplinary integration has had a huge impact on the field of art and design. In contemporary art design, in addition to comprehensive drama specializing in printed film art, landscaping, urban design, landscape, industrial product design, etc., the design phenomena covered in social contexts are more diverse, such as global exhibitions and other global/national sports events. Exhibits and exhibitions cover large series. The “impressions” of the performances covering historical sites, festivals, fashion shows, and theme parks represented by Disneyland all present diverse and complex themes. There are various artistic forms and complete artistic expressions. The vigorous development and excellent practice of unified art and design innovation have promoted the rapid development of the art and design field. The knowledge about art and design is interrelated with other disciplines, which makes it more exploratory and avant-garde, and the inclusiveness of art and design is also vividly reflected, such as cross-border design. Cross-border design, incremental design, system or overall design each have different focuses and connotations. It includes different understandings, perspectives, and organizational methods of “design,” which on the one hand reflects the influence of multiple or similar disciplines on the design discipline, and on the other hand, reflects the design discipline’s requirements for its own development. Areas of study actively combine new directions and design styles with adjacent and other disciplines However, due to the specificity of the field of art and design, the scope, type, direction, and definition of these general design categories are not clear enough, therefore, in many cases, many design names are easily confused or replaced. Others, therefore, are better understood and remembered for many types of integrative artistic designs on the basis of disciplinary-level induction, analysis, and comparison.


## 3. Art Design Algorithms

### 3.1. Art Design of Genetic Algorithm

Let the number of elements of the designed character beN, the fitness of the N elements is fi, and the probability of the i-th element being selected is:(1)P=fi∑i=1Nfi,i=1,2,…,N.The dynamic construction process of characters is an important part of art design, and the positions of elements that make up characters are also changing all the time. We set the position changes of characters from the initial time to the final time within a certain period of time as the choice of crossover in theδH algorithm. We set the probability of change as Pc and Pm, so that the expected value of the dynamic movement of the next generation of characters is:(2)EmH,t+1≥mH,t⋅fH,tf¯t⋅1−PδHL−1−OHPm.We choose the concept of cross operation when calculating this data. There are many elements required in character design. In order to avoid inconsistencies, precise calculation and measurement are required. Cross operation can reduce the possibility of errors with a high probability.In the formula,OH is the dynamic movement level of the character; L is the farthest distance of the character movement; mH,t is the number of elements that the next generation needs for the dynamic movement of the character; fH,t and f¯t are the fitness and average adaptation of the elements that the next generation needs for the character movement.According to the element selection requirements for dynamic changes of characters, in order to ensure the integrity of the changes in the original design of character elements during the construction of the genetic algorithm and to avoid local inconsistencies in the design changes of artistic characters, the concept of selection of crossover operations must meet the following requirements:(3)Ps≥1−PcδHL−1.According to formulas (2) and (3), we can get:(4)EmH,t+1≥mH,t⋅fH,tf¯t−PcδHL−1,(5)EmH,t+1≥mH,t⋅fH,tf¯t⋅1−PcδHL−11−PmoH.In formula (5), if the value of Pm is generally small, it can be further optimized to obtain:(6)1−PmOH≈1−OH⋅Pm,1−PcδHL−11−OH⋅Pm≥1−PcδHL−1−OH⋅Pm,iffH,tf¯t>CCis a constant.It means that the operation has not reached the optimal solution calculated by the algorithm, let:(7)K=C⋅1−PcδHL−1−OH⋅Pm.IfK > 1, then there are:(8)EmH,t+1≥mH,t⋅K.From this, it can be deduced that:(9)EmH,t+1≥mH,O⋅K.After the genetic algorithm iteratively selects and calculates the dynamically changing elements of the character, the position change of the character element of the artistic design can be realized within a certain period of time. In the process of position change training, the particle swarm algorithm has unique advantages. After selecting the character elements of artistic design according to suitability through genetic algorithm, the optimization of particle swarm is applied to the art design process to better complement the dynamic style performance of the characters.Particle swarm optimization (PSO), also known as particle swarm algorithm, is an evolutionary computing technology developed by J. Kennedy and R. C. Eberhart in 1995, derived from the simulation of a simplified social model. In this paper, the particle swarm algorithm optimization can better capture the motion attitude and the dynamic style during design.


### 3.2. Art-Aided Design Methods

When in a very complex scene image, it is very likely that the information we want to collect is blocked by objects, the color changes, and the shape and size are different, which is not conducive to collecting the required information and features. Therefore, in the art-aided design process based on the visual scene understanding algorithm, we determine the threshold and number the colors in the scene image, process the effective area through morphology to obtain the candidates we need, and then use the SIFT. The abbreviation of SIFT is scale invariant feature transform, which was proposed by a Canadian professor, David G. Lowe. The SIFT feature remains invariant to rotation, scale scaling, brightness changes, etc., and is a very stable local feature. Features: (1) the local features of the image remain unchanged for rotation, scaling, and brightness changes, and also maintain a certain degree of stability for viewing angle changes, affine transformations, and noise. (2) Good uniqueness, rich in information, suitable for fast and accurate matching of massive feature libraries. (3) Abundant, even a few objects can generate a large number of SIFT features (4) High speed, the optimized SIFT matching algorithm can even achieve real-time performance joint. In this paper, the new media art design uses the SIFT feature to extract the feature of the target object, that is, the feature 1 can be used to extract the local features of the image more stably. Feature extract the target features of the candidate area, input the complex design system, and verify the certification result in the art-aided design.Color segmentation of a known scene image based on specified thresholds in one or more color spaces, typically RGB, HIS, HSV, and LCH. The specific formula of the scene image segmentation algorithm is:(10)x,y=f1x,y&f2x,y.In the formula,x,y represents the horizontal and vertical coordinates of the plane, respectively, where the image is located. f1x,y has different values under different thresholds. When the R channel of the input image is less than the optimal threshold in the RGB color space, color threshold can be ordered to convert a grayscale or color image to a high-contrast black and white image. Example: specify a certain level as the threshold, all pixels brighter than the threshold are converted to white; all pixels darker than the threshold are converted to black. The threshold command is useful for determining the lightest and darkest areas of an image. f1x,y=255, otherwise f1x,y=0, f1x,y can effectively eliminate the interference of the blue area in the image, especially, it is in the outdoor scene image, which obviously controls the interference effect caused by the sky to the blue area. However, f1x,y has no effect on the interference of dark areas such as black, gray, and brown. Therefore, f2x,y is introduced into the formula to solve the problem. f2x,y can eliminate interference such as green, red, orange, etc., which are very different from blue.In the HSV color space, the value off2x,y is also 255 if the H channel of the input image is within the upper and lower optimal thresholds. However, since images input to the software are usually in the RGB color space, conversion between the two-color spaces is required. The conversion formula for H is:(11)H=0max=min,H=60×G−Bmax−min,max=R&G≥B,H=60×G−Bmax−min+360,max=R&G<B,H=60×G−Bmax−min+120,max=G,H=60×G−Bmax−min+240,max=B.The maximum and minimum values represented by max and min are relative to the pixels in the RGB space. When max = 0, theS channel is also 0, otherwise it is the difference between 1 and the maximum and minimum values. When the segmentation is completed, the segmented image will be disturbed by a lot of external factors, resulting in a lot of noise and breaks, so we need to it is processed to reduce the influence of noise, and morphological processing is used in processing, and connected regions can also be obtained.Assuming thatA and B are sets in the two-dimensional space z2, use the expansion operation to re-split the broken part of the candidate area, fill the broken contour, define all Z displacement sets as B expand A, and ensure that at least one element in A and B overlaps, followed by an etching operation, smoothing the contour of the area, breaking up narrow gaps and burrs. There are still unremoved interference areas in the image after morphological processing. In order to reduce the influence of interference areas, it is necessary to formulate rules to extract candidate scene areas. Set the connected region as Ci (i = 1, 2, …, n), where i represents the ith connected region and n is the number of connected regions. The width, height, and area of the connected region are denoted as Li, Wi, and Si, respectively. If all three meet the following conditions:(12)Si≥Smin∩Si≤Smax,LiWi≥LWmin∩LiWi≤LWmax,SiLi×Wi≥SL×Wmin.It can represent the connected region as the candidate region we need. In the formula,Smin and Smax represent the min value and max value of the area of the connected area; L/Wmax and L/Wmin represent the maximum and minimum value of the aspect ratio of the connected area; S/L×Wmin represents the minimum value of the duty cycle. Shape features classify images.


## 3.1. Art Design of Genetic Algorithm

Let the number of elements of the designed character beN, the fitness of the N elements is fi, and the probability of the i-th element being selected is:(1)P=fi∑i=1Nfi,i=1,2,…,N.The dynamic construction process of characters is an important part of art design, and the positions of elements that make up characters are also changing all the time. We set the position changes of characters from the initial time to the final time within a certain period of time as the choice of crossover in theδH algorithm. We set the probability of change as Pc and Pm, so that the expected value of the dynamic movement of the next generation of characters is:(2)EmH,t+1≥mH,t⋅fH,tf¯t⋅1−PδHL−1−OHPm.We choose the concept of cross operation when calculating this data. There are many elements required in character design. In order to avoid inconsistencies, precise calculation and measurement are required. Cross operation can reduce the possibility of errors with a high probability.In the formula,OH is the dynamic movement level of the character; L is the farthest distance of the character movement; mH,t is the number of elements that the next generation needs for the dynamic movement of the character; fH,t and f¯t are the fitness and average adaptation of the elements that the next generation needs for the character movement.According to the element selection requirements for dynamic changes of characters, in order to ensure the integrity of the changes in the original design of character elements during the construction of the genetic algorithm and to avoid local inconsistencies in the design changes of artistic characters, the concept of selection of crossover operations must meet the following requirements:(3)Ps≥1−PcδHL−1.According to formulas (2) and (3), we can get:(4)EmH,t+1≥mH,t⋅fH,tf¯t−PcδHL−1,(5)EmH,t+1≥mH,t⋅fH,tf¯t⋅1−PcδHL−11−PmoH.In formula (5), if the value of Pm is generally small, it can be further optimized to obtain:(6)1−PmOH≈1−OH⋅Pm,1−PcδHL−11−OH⋅Pm≥1−PcδHL−1−OH⋅Pm,iffH,tf¯t>CCis a constant.It means that the operation has not reached the optimal solution calculated by the algorithm, let:(7)K=C⋅1−PcδHL−1−OH⋅Pm.IfK > 1, then there are:(8)EmH,t+1≥mH,t⋅K.From this, it can be deduced that:(9)EmH,t+1≥mH,O⋅K.After the genetic algorithm iteratively selects and calculates the dynamically changing elements of the character, the position change of the character element of the artistic design can be realized within a certain period of time. In the process of position change training, the particle swarm algorithm has unique advantages. After selecting the character elements of artistic design according to suitability through genetic algorithm, the optimization of particle swarm is applied to the art design process to better complement the dynamic style performance of the characters.Particle swarm optimization (PSO), also known as particle swarm algorithm, is an evolutionary computing technology developed by J. Kennedy and R. C. Eberhart in 1995, derived from the simulation of a simplified social model. In this paper, the particle swarm algorithm optimization can better capture the motion attitude and the dynamic style during design.


## 3.2. Art-Aided Design Methods

When in a very complex scene image, it is very likely that the information we want to collect is blocked by objects, the color changes, and the shape and size are different, which is not conducive to collecting the required information and features. Therefore, in the art-aided design process based on the visual scene understanding algorithm, we determine the threshold and number the colors in the scene image, process the effective area through morphology to obtain the candidates we need, and then use the SIFT. The abbreviation of SIFT is scale invariant feature transform, which was proposed by a Canadian professor, David G. Lowe. The SIFT feature remains invariant to rotation, scale scaling, brightness changes, etc., and is a very stable local feature. Features: (1) the local features of the image remain unchanged for rotation, scaling, and brightness changes, and also maintain a certain degree of stability for viewing angle changes, affine transformations, and noise. (2) Good uniqueness, rich in information, suitable for fast and accurate matching of massive feature libraries. (3) Abundant, even a few objects can generate a large number of SIFT features (4) High speed, the optimized SIFT matching algorithm can even achieve real-time performance joint. In this paper, the new media art design uses the SIFT feature to extract the feature of the target object, that is, the feature 1 can be used to extract the local features of the image more stably. Feature extract the target features of the candidate area, input the complex design system, and verify the certification result in the art-aided design.Color segmentation of a known scene image based on specified thresholds in one or more color spaces, typically RGB, HIS, HSV, and LCH. The specific formula of the scene image segmentation algorithm is:(10)x,y=f1x,y&f2x,y.In the formula,x,y represents the horizontal and vertical coordinates of the plane, respectively, where the image is located. f1x,y has different values under different thresholds. When the R channel of the input image is less than the optimal threshold in the RGB color space, color threshold can be ordered to convert a grayscale or color image to a high-contrast black and white image. Example: specify a certain level as the threshold, all pixels brighter than the threshold are converted to white; all pixels darker than the threshold are converted to black. The threshold command is useful for determining the lightest and darkest areas of an image. f1x,y=255, otherwise f1x,y=0, f1x,y can effectively eliminate the interference of the blue area in the image, especially, it is in the outdoor scene image, which obviously controls the interference effect caused by the sky to the blue area. However, f1x,y has no effect on the interference of dark areas such as black, gray, and brown. Therefore, f2x,y is introduced into the formula to solve the problem. f2x,y can eliminate interference such as green, red, orange, etc., which are very different from blue.In the HSV color space, the value off2x,y is also 255 if the H channel of the input image is within the upper and lower optimal thresholds. However, since images input to the software are usually in the RGB color space, conversion between the two-color spaces is required. The conversion formula for H is:(11)H=0max=min,H=60×G−Bmax−min,max=R&G≥B,H=60×G−Bmax−min+360,max=R&G<B,H=60×G−Bmax−min+120,max=G,H=60×G−Bmax−min+240,max=B.The maximum and minimum values represented by max and min are relative to the pixels in the RGB space. When max = 0, theS channel is also 0, otherwise it is the difference between 1 and the maximum and minimum values. When the segmentation is completed, the segmented image will be disturbed by a lot of external factors, resulting in a lot of noise and breaks, so we need to it is processed to reduce the influence of noise, and morphological processing is used in processing, and connected regions can also be obtained.Assuming thatA and B are sets in the two-dimensional space z2, use the expansion operation to re-split the broken part of the candidate area, fill the broken contour, define all Z displacement sets as B expand A, and ensure that at least one element in A and B overlaps, followed by an etching operation, smoothing the contour of the area, breaking up narrow gaps and burrs. There are still unremoved interference areas in the image after morphological processing. In order to reduce the influence of interference areas, it is necessary to formulate rules to extract candidate scene areas. Set the connected region as Ci (i = 1, 2, …, n), where i represents the ith connected region and n is the number of connected regions. The width, height, and area of the connected region are denoted as Li, Wi, and Si, respectively. If all three meet the following conditions:(12)Si≥Smin∩Si≤Smax,LiWi≥LWmin∩LiWi≤LWmax,SiLi×Wi≥SL×Wmin.It can represent the connected region as the candidate region we need. In the formula,Smin and Smax represent the min value and max value of the area of the connected area; L/Wmax and L/Wmin represent the maximum and minimum value of the aspect ratio of the connected area; S/L×Wmin represents the minimum value of the duty cycle. Shape features classify images.


## 4. Investigation and Research on Local Art Design and Art Design Teaching

### 4.1. Survey of Local Art Designers

The development of contemporary art lies in the ideas and candidates of local art creators. We have published a questionnaire for local art creators in Yunnan to consult. The content of the questionnaire is related to the biography of the artist, factors affecting personal creativity existing situations and problems in understanding contemporary art There are 45 questions in total, and the questionnaire data was collected through written comments or interviews and face-to-face questions. After statistical analysis of the content of the questionnaire, combined with various data from historical surveys, we can basically see that the genealogy of contemporary Yunnan artists can be organized, which is composed of complex relationships between individual artists and groups. In the relationship between artist groups and time and social development, we will first analyze the genealogy of local artists and study their changing laws to better understand the genealogy changes. It is shown in Figures1 and 2.Figure 1
Appointment of Yunnan artists.Figure 2
Artist age distribution.In Figure2, in the text, the age distribution of local artists in Yunnan is introduced. Local art designers are mainly divided into two categories: full-time art designers and part-time art designers. The image depicts the age distribution of the two, which is in sharp contrast. You can see that among the part-time art designers, the most employees are 20–30 years old, and the most full-time art designers are 30–40 years old. The art designers and practitioners are basically distributed in all age groups.According to statistics, about 77% of contemporary artists in Yunnan are mainly engaged in artistic creation and production. And are a full-time artist; in addition, they work in the field of art education and pursue this direction. Creative artists account for about 23% of the total. Since 2000, most artists in Yunnan have recognized and accepted various concepts and expressions of contemporary art and have begun to try to clarify their creative direction. The creations and influences of Mao Xuhui, Zhang Xiaogang, Ye Yongqing, Zeng Xiaofeng, Tang Zhigang, He Yunchang, and others in the Yunnan art world have been generally unanimously affirmed, and they are very much in favor of promoting the history of the creative library art world.According to Figure3, we can know the professional identities of art designers in various periods. As the emphasis on art design has gradually shifted from amateur artists to professional artists, art design works have become more and more popular and can be used by more people. Understanding has gradually changed into art design dominated by market economy.Figure 3
The genealogy of Yunnan art designers.Most of the artists in this artist’s pedigree are from Yunnan Art Institute. Some are former students, some are university teachers, and some young artists are from Yunnan University Art College, and about 29% of them are artists from other backgrounds. It has to be said that the artists born in the 50s and 60s had a direct or indirect influence on the young artists born in the 70s and 80s. Much of the focus is on easel painting and more on young artists. Tendency to experiment, change and use different media to seek new experiences and advancements in all forms of media, there is no fixed system of its own. It is shown in Figures4 and 3.Figure 4
The distribution of social status of art pedigree people.


### 4.2. Advancement of Early Art and Design Education Courses

After the serious failure in the Sino-Japanese War, the Qing government finally realized the real gap between its own strength and that of the West. See the success stories of the Meiji Restoration. On January 13, 1904, Zhang Baixi, Rong Qing, and Zhang Zhidong jointly signed the school’s revised constitution. Historically known as the “School Regulations,” also known as Guangxu (the twenty-ninth year of the lunar calendar) “Gui Mao Academic System,” it is the first comprehensive modern educational system officially implemented in my country. It was implemented nationwide by royal decree. In the primary school rules and regulations stipulated by this school system, painting and handicraft classes in primary and secondary schools are not required to be taught. However, painting and drawing can be done in high school according to the situation in different places. It has become a compulsory course, and the handicraft class continues to teach the content. In the school regulations, the painting class is a compulsory course, and the handicraft class did not appear in the school regulations, but it did not appear until the first year of Xuantong in ancient and modern times (1909), to protect the country and to protect the people. The first is to “deeply cultivate liberal arts, and use the power of consolidating blessings,” and divide junior high schools into two categories: liberal arts and practical liberal arts. Then, add the manual lessons to the practice lessons. Because painting and handicraft classes were incorporated into our country’s first modern education system, this marks the establishment of the status of these two courses in the general education cycle. In the “Gui Mao School System,” the educational requirements for the painting and crafts departments are also clarified. These craft classes provide a foundation for art and design studies. It is shown Table1.Table 1
Educational essentials of painting and handcraft courses in primary and secondary schools in the late Qing dynasty.
SubjectElementary schoolHigher schoolMiddle schoolPictureThe main point is to practice the hand and eye, develop the mind to see things, and remember the disposition of the real imageThe main point is to make the observation of the physical form of the presentThe point is to focus on the initial foundation of various industriesManualThe point is to practice hands and eyes, make simple items, and develop the habit of hard workThe point is to be able to make simple items and develop the habit of mind, patience and hard workIt can be seen that the teaching requirements of visual courses are gradual. In elementary school and in some upper grades, only simple comprehension and comprehension forms are required. At the age of four, he began to study. “Geometric drawing,” was not taught until middle school. Drawing with tools allows students to practice some drawing skills. “Mechanical Drawing,” lays the foundation for later industrial training. At that time, “container painting” was a course that taught students to draw geometric figures. Projection drawings and decorative designs composed of various geometric shapes. It is similar to the mechanical drawings we teach in industrial design. This is first form of modern design teaching in our country.


### 4.3. The Difference between New Media Art and Traditional Design Art

As the name suggests, the main difference between digital art design and traditional art design is the creation tools. At the beginning of the century, when human life completely relied on digitalization, there were fewer products completely reliant on manual production, while CNC production increased significantly. In addition to product categories, more and more products needed to be designed. There is a circular relationship between learning and the application of people’s knowledge, intelligence, and digital skills. A simple studio that used to be able to design and create on a drawing board with a pen and personal creativity will still have to deal with expensive investments in software upgrades, hardware updates, and ever-increasing equipment in the future. Since the production method determines the productivity, we can say that in the information society, the design that turns a “pen” into a “mouse” is called “new media design” or “digital art design.” The designer no longer represents a unified identity in the traditional sense. Due to the intervention of digital media, he must assume multiple roles, and the creative process will also support each other through the use and development of computer software and hardware. Designers and even artists are no longer just being creating on drawing boards, but more creative talents, typing on keyboards, and moving the mouse. Moreover, the advantages of digital media lie mainly in early design and creativity. The traditional two-dimensional and three-dimensional rendering information is extended to the four-dimensional space, making people immersive, providing a strong visual experience, and helping to understand the rough details of the designer’s design work modification. Also, using high technology can improve the quality of the design. With the increased speed of post-production, the advent of digital imaging principles, and the systemization of several services such as computer circuit board manufacturing and printing based on this principle, designers have become more efficient and confident overall. The implementation of the design scheme can achieve accurate repeatability, which of course creates favorable conditions for subsequent mass production. With the continuous development of digital technology and the accumulation of a large amount of complex and diverse information, lifelong learning has become a growing experience for future interdisciplinary digital art designers and requires extensive knowledge to process the information itself. Only on this path can we understand and synthesize information from different fields to master higher knowledge. The emergence of emerging media has transformed the entire environment, rapidly changing the way humans live and communicate. Learn traditional languages and grammar replacement procedures. People’s daily life, from the alarm clock for getting up in the morning, the microwave for preparing breakfast, and the elevator for going up and down the stairs, car, and plane, all require electronic and digital instrument control systems. Washing machines, audio-visual equipment, rice cookers, central air conditioners, computers and their peripheral equipment, etc., people rely heavily on digital technology in all aspects of clothing, food, housing, and transportation. This kind of influence has changed the aspects of art and design and even education, and it has also caused the development of art and design in the world to show a trend of sometimes becoming popular and sometimes declining. Due to the needs of the industry, the methods of learning are constantly updated, and the traditional teaching burden has increased. Over the years, there has been a tendency to neglect basic skills training. Whether it is a relatively loose requirement for traditional drawing, painting, learning sculpting techniques, or layered basics like design sketching, most students lack solidity. In contrast, application-oriented design categories, especially degree courses in new media art and design, are increasingly sought after. This makes art and design develop more rapidly, and we also conducted a questionnaire survey on the difference between new media and traditional media among art designers. The survey results are as follows.According to Figure5, we can know that the differences between the two are mainly concentrated in the profit model between the two, accounting for 30%; the difference in writing mode accounts for 25%; the difference in key points accounts for 10%; 15% is the difference in the creative process; 20% is the difference in the creative process. Table 2 below compares the advantages and disadvantages of the two.Figure 5
Differences between traditional design and new media design.Table 2
Comparison of advantages and disadvantages of traditional design and new media design.
AdvantageShortcomingTraditional designThe content is authentic and reliable, and has been strictly reviewedPoor timelinessNew media designAnyone can become a producer, with low release threshold and strong timelinessContent quality varies


### 4.4. Problems in Art and Design Education

With the continuous development of modern social economy and the development of science and technology, education plays an increasingly important role in the development of human resources. But with the deepening of reform, our education is also deepening. It is these changes that have plagued art and design education. It manifests itself in two main ways. First, the current educational situation is chaotic. Because our country’s traditional education system has a history of several decades, reform is imperative. Our country’s national conditions are different, and education reform is very difficult. As one of the fringe fields, art and design still stand out. Art design is a multidisciplinary field that combines art, aesthetic thinking, and creative thinking with modern science, technology, environment, and materials. It is closely related to production and people’s life and has a unique taste and a strong sense of reality of the times. With the continuous development of Our country’s economy, since the late 1980s, the society’s demand for art design has gradually increased, and art design has become a popular “making money” profession. Art and design majors are offered in almost all higher education institutions (major or non-major), from small towns and capital cities to counties and cities, and from universities to high schools. In such an era, the teachings of art and design created by the market economy must have many congenital defects. The first is the professional environment, the educational structure, and even the namesake. Some schools do not run schools according to their own conditions, development goals and school management characteristics, and use old schools as reference materials, and the results are uneven. Second, the school itself does not invest enough in art and design education. The difference between teaching art design and teaching art is that design has to be beautiful and functional. One of its characteristics is the combination of art and modern science and technology. The last area of application, aesthetics, has a more streamlined appearance, with a significant increase in the participation of technologies such as 3D construction, display design, architectural models, packaging, printing technology, and industrial design. This course requires compatible hardware equipment and on-site support. However, some schools focus only on software design and ignore the hardware design. For art and design education to develop normally, both must develop at the same time. Otherwise, there will be deviations. We randomly selected 50 students from specific educational institutions to investigate the causes of inadequate art and design education in schools. The result is shown in Figure6 below.Figure 6
Reasons for defects in art and design education.According to the survey, the main reason for the defects of art and design education in schools is that the level of art and design in the school is not enough. For our country, the public attaches more importance to the level of education than to art and design, which leads to a higher distribution of funds and manpower in the school. Most of it lies in cultural learning, but new media art design also requires a lot of resources, so the learning effect is average; other factors including teachers, lack of hardware facilities, and local artistic atmosphere are also the reasons for the defects of art design education.Defects in art design will delay the time of students and teachers and reduce learning efficiency. This paper mainly summarizes four defects (1) hardware facilities problem, (2) lack of teachers, (3) insufficient attention in the school, and (4) insufficient local artistic atmosphere. For the defects and the students, they do not like art and design, it is also the reason that the learning efficiency is not enough. This is a major that needs interest. If the students are not interested enough, it will be counterproductive.


### 4.5. Solutions to the Problems of Art and Design Education

In response to the problems in art and design education reflected in 4.4, we put forward several methods to solve such problems (1) establish a characteristic school-running concept, (2) control the scale of enrollment, (3) clarify education and teaching goals, (4) optimize and adjust classrooms system, and (5) strengthen the construction of teaching staff, and at the same time, we conducted a survey on teachers and students to select more effective methods to improve the teaching quality of art and design education. The data obtained from a survey of 100 faculties and students in a school are shown in Figure7 below.Figure 7
Methods for improving art and design education.From the diagram, we can see that among the methods of improving art and design education, the number of people who support the clear education and teaching objectives is the largest, accounting for 30%, the control of the enrollment scale accounts for 24%, and the establishment of a distinctive school-running concept accounts for 21% of the total. Strengthening the construction of teaching staff, it accounts for 15%, and the number of supporters to optimize and adjust the classroom system accounts for at least 10%. A high probability also shows that clear education and teaching goals are the most effective for teachers and students in schools.


### 4.6. Experiments on the Improvement of Art Design Teaching

We explored the shortcomings and improvement methods of art design teaching, and we experimented with the abovementioned two methods of controlling enrollment scale and clarifying educational and teaching goals, which supported the largest number of people. Controlling a certain number of enrollments and setting multiple goals at the same time to observe the number of teaching satisfaction when both methods are implemented at the same time.According to the survey data in Figure8, the gray line is the number of satisfied people. When the gray line reaches the peak, the number of satisfied people is the largest. At this time, the number of teaching objectives and the number of enrollments is the least. It can be seen that when the two are tried together, they reach the minimum value at the same time. Maximum number of satisfied people.Figure 8
The number of satisfied people when the two methods were piloted.


## 4.1. Survey of Local Art Designers

The development of contemporary art lies in the ideas and candidates of local art creators. We have published a questionnaire for local art creators in Yunnan to consult. The content of the questionnaire is related to the biography of the artist, factors affecting personal creativity existing situations and problems in understanding contemporary art There are 45 questions in total, and the questionnaire data was collected through written comments or interviews and face-to-face questions. After statistical analysis of the content of the questionnaire, combined with various data from historical surveys, we can basically see that the genealogy of contemporary Yunnan artists can be organized, which is composed of complex relationships between individual artists and groups. In the relationship between artist groups and time and social development, we will first analyze the genealogy of local artists and study their changing laws to better understand the genealogy changes. It is shown in Figures1 and 2.Figure 1
Appointment of Yunnan artists.Figure 2
Artist age distribution.In Figure2, in the text, the age distribution of local artists in Yunnan is introduced. Local art designers are mainly divided into two categories: full-time art designers and part-time art designers. The image depicts the age distribution of the two, which is in sharp contrast. You can see that among the part-time art designers, the most employees are 20–30 years old, and the most full-time art designers are 30–40 years old. The art designers and practitioners are basically distributed in all age groups.According to statistics, about 77% of contemporary artists in Yunnan are mainly engaged in artistic creation and production. And are a full-time artist; in addition, they work in the field of art education and pursue this direction. Creative artists account for about 23% of the total. Since 2000, most artists in Yunnan have recognized and accepted various concepts and expressions of contemporary art and have begun to try to clarify their creative direction. The creations and influences of Mao Xuhui, Zhang Xiaogang, Ye Yongqing, Zeng Xiaofeng, Tang Zhigang, He Yunchang, and others in the Yunnan art world have been generally unanimously affirmed, and they are very much in favor of promoting the history of the creative library art world.According to Figure3, we can know the professional identities of art designers in various periods. As the emphasis on art design has gradually shifted from amateur artists to professional artists, art design works have become more and more popular and can be used by more people. Understanding has gradually changed into art design dominated by market economy.Figure 3
The genealogy of Yunnan art designers.Most of the artists in this artist’s pedigree are from Yunnan Art Institute. Some are former students, some are university teachers, and some young artists are from Yunnan University Art College, and about 29% of them are artists from other backgrounds. It has to be said that the artists born in the 50s and 60s had a direct or indirect influence on the young artists born in the 70s and 80s. Much of the focus is on easel painting and more on young artists. Tendency to experiment, change and use different media to seek new experiences and advancements in all forms of media, there is no fixed system of its own. It is shown in Figures4 and 3.Figure 4
The distribution of social status of art pedigree people.


## 4.2. Advancement of Early Art and Design Education Courses

After the serious failure in the Sino-Japanese War, the Qing government finally realized the real gap between its own strength and that of the West. See the success stories of the Meiji Restoration. On January 13, 1904, Zhang Baixi, Rong Qing, and Zhang Zhidong jointly signed the school’s revised constitution. Historically known as the “School Regulations,” also known as Guangxu (the twenty-ninth year of the lunar calendar) “Gui Mao Academic System,” it is the first comprehensive modern educational system officially implemented in my country. It was implemented nationwide by royal decree. In the primary school rules and regulations stipulated by this school system, painting and handicraft classes in primary and secondary schools are not required to be taught. However, painting and drawing can be done in high school according to the situation in different places. It has become a compulsory course, and the handicraft class continues to teach the content. In the school regulations, the painting class is a compulsory course, and the handicraft class did not appear in the school regulations, but it did not appear until the first year of Xuantong in ancient and modern times (1909), to protect the country and to protect the people. The first is to “deeply cultivate liberal arts, and use the power of consolidating blessings,” and divide junior high schools into two categories: liberal arts and practical liberal arts. Then, add the manual lessons to the practice lessons. Because painting and handicraft classes were incorporated into our country’s first modern education system, this marks the establishment of the status of these two courses in the general education cycle. In the “Gui Mao School System,” the educational requirements for the painting and crafts departments are also clarified. These craft classes provide a foundation for art and design studies. It is shown Table1.Table 1
Educational essentials of painting and handcraft courses in primary and secondary schools in the late Qing dynasty.
SubjectElementary schoolHigher schoolMiddle schoolPictureThe main point is to practice the hand and eye, develop the mind to see things, and remember the disposition of the real imageThe main point is to make the observation of the physical form of the presentThe point is to focus on the initial foundation of various industriesManualThe point is to practice hands and eyes, make simple items, and develop the habit of hard workThe point is to be able to make simple items and develop the habit of mind, patience and hard workIt can be seen that the teaching requirements of visual courses are gradual. In elementary school and in some upper grades, only simple comprehension and comprehension forms are required. At the age of four, he began to study. “Geometric drawing,” was not taught until middle school. Drawing with tools allows students to practice some drawing skills. “Mechanical Drawing,” lays the foundation for later industrial training. At that time, “container painting” was a course that taught students to draw geometric figures. Projection drawings and decorative designs composed of various geometric shapes. It is similar to the mechanical drawings we teach in industrial design. This is first form of modern design teaching in our country.


## 4.3. The Difference between New Media Art and Traditional Design Art

As the name suggests, the main difference between digital art design and traditional art design is the creation tools. At the beginning of the century, when human life completely relied on digitalization, there were fewer products completely reliant on manual production, while CNC production increased significantly. In addition to product categories, more and more products needed to be designed. There is a circular relationship between learning and the application of people’s knowledge, intelligence, and digital skills. A simple studio that used to be able to design and create on a drawing board with a pen and personal creativity will still have to deal with expensive investments in software upgrades, hardware updates, and ever-increasing equipment in the future. Since the production method determines the productivity, we can say that in the information society, the design that turns a “pen” into a “mouse” is called “new media design” or “digital art design.” The designer no longer represents a unified identity in the traditional sense. Due to the intervention of digital media, he must assume multiple roles, and the creative process will also support each other through the use and development of computer software and hardware. Designers and even artists are no longer just being creating on drawing boards, but more creative talents, typing on keyboards, and moving the mouse. Moreover, the advantages of digital media lie mainly in early design and creativity. The traditional two-dimensional and three-dimensional rendering information is extended to the four-dimensional space, making people immersive, providing a strong visual experience, and helping to understand the rough details of the designer’s design work modification. Also, using high technology can improve the quality of the design. With the increased speed of post-production, the advent of digital imaging principles, and the systemization of several services such as computer circuit board manufacturing and printing based on this principle, designers have become more efficient and confident overall. The implementation of the design scheme can achieve accurate repeatability, which of course creates favorable conditions for subsequent mass production. With the continuous development of digital technology and the accumulation of a large amount of complex and diverse information, lifelong learning has become a growing experience for future interdisciplinary digital art designers and requires extensive knowledge to process the information itself. Only on this path can we understand and synthesize information from different fields to master higher knowledge. The emergence of emerging media has transformed the entire environment, rapidly changing the way humans live and communicate. Learn traditional languages and grammar replacement procedures. People’s daily life, from the alarm clock for getting up in the morning, the microwave for preparing breakfast, and the elevator for going up and down the stairs, car, and plane, all require electronic and digital instrument control systems. Washing machines, audio-visual equipment, rice cookers, central air conditioners, computers and their peripheral equipment, etc., people rely heavily on digital technology in all aspects of clothing, food, housing, and transportation. This kind of influence has changed the aspects of art and design and even education, and it has also caused the development of art and design in the world to show a trend of sometimes becoming popular and sometimes declining. Due to the needs of the industry, the methods of learning are constantly updated, and the traditional teaching burden has increased. Over the years, there has been a tendency to neglect basic skills training. Whether it is a relatively loose requirement for traditional drawing, painting, learning sculpting techniques, or layered basics like design sketching, most students lack solidity. In contrast, application-oriented design categories, especially degree courses in new media art and design, are increasingly sought after. This makes art and design develop more rapidly, and we also conducted a questionnaire survey on the difference between new media and traditional media among art designers. The survey results are as follows.According to Figure5, we can know that the differences between the two are mainly concentrated in the profit model between the two, accounting for 30%; the difference in writing mode accounts for 25%; the difference in key points accounts for 10%; 15% is the difference in the creative process; 20% is the difference in the creative process. Table 2 below compares the advantages and disadvantages of the two.Figure 5
Differences between traditional design and new media design.Table 2
Comparison of advantages and disadvantages of traditional design and new media design.
AdvantageShortcomingTraditional designThe content is authentic and reliable, and has been strictly reviewedPoor timelinessNew media designAnyone can become a producer, with low release threshold and strong timelinessContent quality varies


## 4.4. Problems in Art and Design Education

With the continuous development of modern social economy and the development of science and technology, education plays an increasingly important role in the development of human resources. But with the deepening of reform, our education is also deepening. It is these changes that have plagued art and design education. It manifests itself in two main ways. First, the current educational situation is chaotic. Because our country’s traditional education system has a history of several decades, reform is imperative. Our country’s national conditions are different, and education reform is very difficult. As one of the fringe fields, art and design still stand out. Art design is a multidisciplinary field that combines art, aesthetic thinking, and creative thinking with modern science, technology, environment, and materials. It is closely related to production and people’s life and has a unique taste and a strong sense of reality of the times. With the continuous development of Our country’s economy, since the late 1980s, the society’s demand for art design has gradually increased, and art design has become a popular “making money” profession. Art and design majors are offered in almost all higher education institutions (major or non-major), from small towns and capital cities to counties and cities, and from universities to high schools. In such an era, the teachings of art and design created by the market economy must have many congenital defects. The first is the professional environment, the educational structure, and even the namesake. Some schools do not run schools according to their own conditions, development goals and school management characteristics, and use old schools as reference materials, and the results are uneven. Second, the school itself does not invest enough in art and design education. The difference between teaching art design and teaching art is that design has to be beautiful and functional. One of its characteristics is the combination of art and modern science and technology. The last area of application, aesthetics, has a more streamlined appearance, with a significant increase in the participation of technologies such as 3D construction, display design, architectural models, packaging, printing technology, and industrial design. This course requires compatible hardware equipment and on-site support. However, some schools focus only on software design and ignore the hardware design. For art and design education to develop normally, both must develop at the same time. Otherwise, there will be deviations. We randomly selected 50 students from specific educational institutions to investigate the causes of inadequate art and design education in schools. The result is shown in Figure6 below.Figure 6
Reasons for defects in art and design education.According to the survey, the main reason for the defects of art and design education in schools is that the level of art and design in the school is not enough. For our country, the public attaches more importance to the level of education than to art and design, which leads to a higher distribution of funds and manpower in the school. Most of it lies in cultural learning, but new media art design also requires a lot of resources, so the learning effect is average; other factors including teachers, lack of hardware facilities, and local artistic atmosphere are also the reasons for the defects of art design education.Defects in art design will delay the time of students and teachers and reduce learning efficiency. This paper mainly summarizes four defects (1) hardware facilities problem, (2) lack of teachers, (3) insufficient attention in the school, and (4) insufficient local artistic atmosphere. For the defects and the students, they do not like art and design, it is also the reason that the learning efficiency is not enough. This is a major that needs interest. If the students are not interested enough, it will be counterproductive.


## 4.5. Solutions to the Problems of Art and Design Education

In response to the problems in art and design education reflected in 4.4, we put forward several methods to solve such problems (1) establish a characteristic school-running concept, (2) control the scale of enrollment, (3) clarify education and teaching goals, (4) optimize and adjust classrooms system, and (5) strengthen the construction of teaching staff, and at the same time, we conducted a survey on teachers and students to select more effective methods to improve the teaching quality of art and design education. The data obtained from a survey of 100 faculties and students in a school are shown in Figure7 below.Figure 7
Methods for improving art and design education.From the diagram, we can see that among the methods of improving art and design education, the number of people who support the clear education and teaching objectives is the largest, accounting for 30%, the control of the enrollment scale accounts for 24%, and the establishment of a distinctive school-running concept accounts for 21% of the total. Strengthening the construction of teaching staff, it accounts for 15%, and the number of supporters to optimize and adjust the classroom system accounts for at least 10%. A high probability also shows that clear education and teaching goals are the most effective for teachers and students in schools.


## 4.6. Experiments on the Improvement of Art Design Teaching

We explored the shortcomings and improvement methods of art design teaching, and we experimented with the abovementioned two methods of controlling enrollment scale and clarifying educational and teaching goals, which supported the largest number of people. Controlling a certain number of enrollments and setting multiple goals at the same time to observe the number of teaching satisfaction when both methods are implemented at the same time.According to the survey data in Figure8, the gray line is the number of satisfied people. When the gray line reaches the peak, the number of satisfied people is the largest. At this time, the number of teaching objectives and the number of enrollments is the least. It can be seen that when the two are tried together, they reach the minimum value at the same time. Maximum number of satisfied people.Figure 8
The number of satisfied people when the two methods were piloted.


## 5. Conclusion

In this paper, a comprehensive analysis of art design and art design education under new media is carried out, the genealogy of local art designers, the defects and improvement measures of art design education are discussed, and art design and education in this area are still very important. The great room for improvement requires the public to pay attention to it, and in terms of new media and traditional art design, designers are more convenient, and the public can perceive art and design products through new media.



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*Source: 1105679-2022-07-30.xml*