Asefrek n wassaɣ n umsaɣ (CRM)

Asefrek n wassaɣ d umsaɣ (ASU, s tenglizit ; customer relationship management - CRM) d allal n usefrek yettwaseqdacen i useḥbiber, asegzi d useǧhed n wassaɣen gar tkebbanit d yimsaɣen-is. Yessefk ad yili d allal yellan ɣef uẓeṭṭa, yettakken tamusni tamatut ɣef yimsaɣen, ayen ara yeǧǧen takebbanit ad tẓer ugar imsaɣen-is, ad ten-tefhem akken iwata, ad tesnerni amahil-is d tneflit-is.

Aẓar n wawal

Seg tenglizit: Customer Relationship Management (CRM)

Seg teqbaylit: Asefrek n wassaɣ d umsaɣ (ASU)

Leṣnaf n imsaɣen

ASU yettakk tamusni ɣef leṣnaf yemgaraden n yimsaɣen. Aya yezmer ad yebḍu imsaɣen ɣef tɣula am:

Asḥissef n yimsaɣen

ASU yessefk ad yesεu allalen n usḥissef n yimsaɣen. Aya ad yefk i tkebbanit:

Asefrek n yisefka n yimsaɣen

ASU yessefk ad yesεu allal n usefrek n yisefka n yimsaɣen. Aya ad yawi ɣer:

Asegzi n umahil n tnezzut

ASU yettakk allalen i usegzi n umahil n tnezzut. Aya yezmer ad yawi ɣer:

Aseḥbiber ɣef wassaɣen d yimsaɣen

ASU yefka allalen i useḥbiber ɣef wassaɣen d yimsaɣen. Aya yezmer ad yawi ɣer:

Allalen n tetiknulujit i useǧhed n wassaɣen d yimsaɣen

ASU yessexdam allalen n tetiknulujit i useǧhed n wassaɣen d yimsaɣen. Gar-asen ad naf:

Assaɣen yelhan d yimsaɣen d wazal-nsen i tkebbanit

ASU yessefk ad yefk tamusni ɣef wazal n wassaɣen yelhan d yimsaɣen i tkebbanit. Aya yezmer ad yawi ɣer: