Newsgroup: it.politica
Titolo: Vi siete mai domandati perche vedete offerte di matrimonio maommettane quando leggete articoli web anti-maommettani? Ecco la ragione

Yahoo to let users opt out of targeted ads
Privacy advocates say the move doesn't go far enough. Websites fear it goes
too far.
Yahoo Inc. said Friday that it would allow consumers to opt out of targeted
advertising on Yahoo.com amid increasing congressional scrutiny about
consumer privacy on the Web.
But the announcement seemed to please nobody.
Privacy advocates said the move didn't go far enough because Yahoo would
continue to collect data about users. Websites worried that getting rid of
customized ads would hurt their business model. And in a letter to the House
Energy and Commerce Committee, Yahoo waxed poetic about the benefits of
customized content, implying that it didn't think many would opt out.
"The advertising model has made Internet content and services available to
millions of people in the United States and around the world -- for free,"
the company said in the letter.
Sites such as Yahoo collect information as you browse the Internet, such as
what websites you visit, what types of things you are searching for and what
ads you click. They use that information to deliver ads somewhat relevant to
your interests. Someone who visits many car websites, for instance, would
receive ads about cars rather than about plants or diapers.
"Customized advertising gives users a better experience and helps them save
time and money," said Anne Toth, Yahoo's vice president for privacy and
policy.
It also helps websites make money, said Brian Gruber, chief executive of
Fora.tv, which delivers videos from public forums in a business model
dependent on targeted advertising. Targeting allows "the opportunity to
support content that otherwise would not be supported with mass media
economics," he said.
But Congress isn't so sure. The House Energy and Commerce Committee last
week sent a letter to 34 companies regarding "the growing trend of companies
tailoring Internet advertising based on consumers' Internet search, surfing
or other use." Legislators also are considering privacy issues in a proposed
advertising deal between Yahoo and Google Inc.
Friday's announcement was partly in response to those concerns, Toth said,
though the company had been planning to revise its policy for months.
Yahoo also doesn't want lawmakers to stomp on its deal with Google, said
Jeff Chester of the Center for Digital Democracy. But the new policy won't
protect consumers, he said, because Yahoo will continue to collect
information about users even if they opt out of targeted ads.
"Yahoo's argument that without digital data collection there would be an
absence of free editorial content online is disingenuous and self-serving,"
he said.
The company already allows users to opt out of customized advertising it
delivers to third-party sites such as EBay. Friday's announcement extends
the opt-out to Yahoo-branded sites. Microsoft Corp. already allows users to
shut off targeted ads.
http://www.latimes.com/business/la-fi-yahoo9-2008aug09,0,7608936.story
-- 
Give us back our countries: Stop the criminal multiculturalism ideology
enforced upon the white world against the will of its peoples, leading to
mass immigration from the third-world: Mul-cul + pol-corr = lethal mixture
for the white world. And give us back our freedom: Dismantle all
surveillance technology.


          >.)
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