Newsgroup: it.cultura.linguistica.inglese
Titolo: "I'm loving it"

Hello Everybody,
I'd like your opinion about this slang or the sorts - "I'm loving it".
Thank you,
Martin

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Your question is rather broad. What in particular do you want to know? If
we like this advertisement? If the expression is acceptable? Will it last?
Does anyone *really* eat McDonald's food????  :)  I"m *not* loving it!
-- 
If you feel the need to e-mail me, un-not my address first.

Hello Joey, I'd like to know if the expression is acceptable according to
you. In my opionion, it sounds weird - or slangish. I'll post the other
question -- Does anyone *really* eat McDonald's food????  -- on
rec.food.recipes.
 Kidding :-)

> I'd like your opinion about this slang or the sorts - "I'm loving it".
It is a slang expression and, in my opinion, most often said by people who
were teenagers or older during the second world war.

 Does anyone *really* eat McDonald's food????  :)
As a matter of fact, I do, and I find it also good.
-- 
Giovanni Bajo

 As a matter of fact, I do, and I find it also good.
That stuff makes me sick, literally. 
I can sometimes tolerate their salads, though, in some Italian
McDonald's.  

 were teenagers or older during the second world war.
That's really interesting. World War II, huh? I thought it was brand new.

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So did I! I attributed it to the McDonald's commercial... Who knew!??
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 I'd like your opinion about this slang or the sorts - "I'm loving it".
In my [utterly insignificant non-native] opinion, "I'm loving it" may sound slangish, as the verb "to love" expresses a state and it can't therefore have a progressive form. 
See 
https://mit.imoat.net/handbook/v-prog.htm
We don't usually say "sto amando" in Italian either, do we?
In this special case, though, I believe that "I'm loving it" means
something like "I'm enjoying it" [the food I am eating], a process not a state, so it
should be correct after all.

As a matter of fact, I do, and I find it also good.
Yeah. I'm loving it. :)
Sebastiano

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I'm very curious; how do you know this expression is from the 40s?
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 That stuff makes me sick, literally.
I'd suggest that you not eat that stuff too often, then.
(FB, guarda che costruzione ho usato; va bene, no?)
Max

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Dovrebbe. Anche "that you shouldn't eat...", che mi pare piů normale. Al
negativo la struttura che usi tu mi sembra singolare:
"I'd suggest that you not be so stubborn"
Di puň dire? Penso di sě, ma mi pare strano.
Ciao, FB
-- 
L'importante č che risplenda tu, sola primadonna e immarcescibile leggenda
del tuo pianerottolo.
(Lucangel su it.cultura.libri)

 I'm very curious; how do you know this expression is from the 40s?
I didn't say it was _from_ the 40's and I do not 'know'; I just have an
informed impression. What I said was that in my opinion it is most often
said by people of a particular age. Typically, I've heard this expression
said by people who are 'on in years'. Naturally, they would have assimilated
their pop culture during the mid-40's and I didn't feel like using the term
'anziani' to describe them. I've noticed it because the 'bravado of
unqualified happiness' that normally accompanies this expression sometimes
leaves me skeptical, and I've wondered if it may be a post-war coping
behavior. It would be interesting to research whether films or other pop
culture media from that period use the expression. Maybe we can ask Uonder
to do the research if the bout of laziness has dissipated.

 That's really interesting. World War II, huh? I thought it was brand new.
'Brand new' is probably an appropriate description. It's probably
copyrighted by McDonald's. However, I have heard it said before, and most
often by people of that age, but I can't confirm that the origin is
post-WWII culture.

 should be correct after all.
I guess it is a marketing trick, sort of subliminal message to their
consumers.

 consumers.
For what it's worth (and that's not much) see this:
http://www.mcdonalds.com/corp/news/corppr/pr09022003.html
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 modo da aiutarmi" and so on. Anyway, it is a bit weird and illitterate.
I think it's creative, rather than illitterate. You have to be aware of the
way you speak to say such a thing; then again, I I wouldn't say it.
Bye, FB
-- 
"Gli americani sono ignoranti per loro stessa natura"
that is "The Americans are naturally ignorant"
(Paolo Bonardi on it.cultura.linguistica - 
http://snipurl.com/7ryg
)

 Bye, FB
It's very creative and catchy, and despite the fact that it represents a
product I don't care for, the phrase has already entered the vernacular. I
wouldn't be surprised if the phrase and the syntax lasted longer than the
ad campaign.
I also wouldn't be surprised to hear variations on the syntax in the near
future, also "creative", if a bit plagiaristic, such as
I'm hatin' it. (as a rebuttal to the ad campaign)
I'm missing you. (this one is already in existence)
I'm fearing it.
BTW, the ad campaign has it trademarked as "I'm *lovin'* it", which is a
strong implication that it's meant to be very casual discourse.
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 I'm fearing it.
"I'm dreading" it is very common already.
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 strong implication that it's meant to be very casual discourse.
So casual they'll have conceived it after some ten years. (witty face)
Bye, FB
-- 
"Nasalization is just a part of life"
(Joey DoWop Dee on it.cultura.linguistica.inglese)


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They probably wink to young consumers by using an unconventional,
striking expression. And it strikes just because it's unconventional.
Anyway, I believe that "I'm loving it" is not completely wrong, in
that context. 
Think of someone who is eating a hamburger and wants to say how much
[s]he loves eating that particular hamburger, in that restaurant, in
that situation.

 strong implication that it's meant to be very casual discourse.
I can't remember who, maybe Oscar Wilde os some French poet, stood looking
at himself in the mirror, trying to make his bow-tie seem to have been
knotted casually.
Bye, FB
-- 
Io ho deciso di rifiutarmi di vederlo: Ettore con la faccia di Eric Banana
mi fa venire i conati.
(commento sul film "Troy" su it.fan.scrittori.tolkien)

 that situation.
Sbaglio o gli americani tendono un po' a fare la telecronaca delle
sensazioni? 
Ciao, FB
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 knotted casually.
I have this problem all the time. (I'm not joking.) I try very hard to make
it look casually notted (I wear bow ties; regular ties are a hazard in my
business), and then some fool comes along and straightens it for me. :( I'm
*definitely* hatin' that!
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 *definitely* hatin' that!
Crap. Make that "knotted" please.
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 Ciao, FB
Spiegatevi, Gentiluomo.
(Sorry, I don't understand the question... "fare la telecronaca..."?)
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 (Sorry, I don't understand the question... "fare la telecronaca..."?)
"Telecronaca" ==> "Live report" 
Ciao, FB
-- 
Se dico "siedi!" manca l'oggetto.
Siedo chi? Lei o me?
(da it.cultura.linguistica.italiano)

 that situation.
I agree. It seems McDonald want to tell you "I am loving it. Come here right
now. We are eating something which is really delicious". I.e. the experience
is right now. In all, they cajole you to consume (to spend, and so on.
Marketing again)! Kidding

 Marketing again)! Kidding
Try as they may, they won't get my mouth watering for those gummy
bread-like things stuffed with nearly indigestible [unless you drink
large quantities of unclogging cola with it] greasy meat and heavy
sauce, with oily chips as side dish! :)

 *definitely* hatin' that!
<politically very incorrect>
Is that the only thing you share with Oscar Wilde?
</politically very incorrect>
P.S. I was about to write "very politically incorrect", regarding
"politically correct" as a whole, but then I changed my mind: I thought I'd
better write as I in fact did. Wrong again?
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 better write as I in fact did. Wrong again?
It's rather arbitrary; "politically very incorrect" isn't quite the same as
"very politically incorrect", but nuance aside, I would have gone with your
first choise (gut reaction), considering "politically correct/incorrect" as
a whole.
As for your earlier and very impertinent and very politically incorrect
question in question, no, it's not the only thing I share with Oscar Wilde:
I always carry my journal with me because I feel one should always have
something fascinating on hand to read.
 :-P~~~~~~~~
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 We don't usually say "sto amando" in Italian either, do we?
Still, the verb "amare" has fewer uses than "to love". That's why an
American woman never knows if she's loved more or less than a hamburger.
P.S. Not that "mi sta piacendo" is much better.
Bye, FB
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 American woman never knows if she's loved more or less than a hamburger.
Something it's better not to know. 
I, for one, am pretty sure my girl friend loves spaghetti more than me
:-)
Passando dal verbo al sostantivo "love", "Cracker" lo si sente spesso,
come appellativo per rivolgersi a una qualsiasi donna, anche
un'estranea, per esempio lo dice un tassista parlando alla cliente.

 un'estranea, per esempio lo dice un tassista parlando alla cliente.
Equivale al nostro "tesoro" (se detto con tono scortese) o al
cinematografico "dolcezza" (mai sentito).
Ciao, FB
-- 
Mrs. Palmer, in her way, was equally angry. 'She was determined to drop his
acquaintance immediately, and she was very thankful that she had never been
acquainted with him at all'. (Jane Austen)

 American woman never knows if she's loved more or less than a hamburger.
Something it's better not to know. 
I, for one, am pretty sure my girl friend loves spaghetti more than me
:-)
Passando dal verbo al sostantivo "love", in "Cracker" lo si sente
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 American woman never knows if she's loved more or less than a hamburger.
That's rude. She could be loved *just the same as a hamburger.*
(But maybe not a bacon cheeseburger.) :)
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