Newsgroup: it.arti.musica.classica
Titolo: chi si pasce di recensioni....

...sappia almeno come vengono fatte (non sempre, specifichiamo. In alcuni 
casi, e non da noi).
Ricevo la seguente comunicazione
(ometto nomi)
 
 
Dear XXXX
 
Would you like your new [casa discografica] [titolo cd] CD to be reviewed in 
[nome della prestigiosissima rivista]? And would you also like to be 
interviewed by America's premier classical CD review magazine (including 
exposure for four months in the magazine and at our Web site)? Read on!
 
 
 
As you may already know, [Rivista], now in its 35th year, is regarded by 
many as the world's finest and most respected publication devoted to 
coverage of new classical releases. Each issue is about 500 pages long and 
contains reviews of 400 - 500 CDs, SACDs, and DVDs. If you're interested, 
I'll mail you a complimentary copy of a recent issue and/or give you 
temporary access to our on-line edition, including the [archivio della 
rivista], which contains all of the reviews and interviews from the current 
issue as well as all of the articles from dozens of previous issues.
 
 
 
Here are display-ad rates for your consideration (ad specs can be found 
below this message):
 
Inside front cover or inside back cover $1500 (net)
 
Full page color $1000
 
1/2 page color $700
 
1/4 page color $500
 
 
 
If you promote your new release in [rivista], your CD will be reviewed, and 
your ad will appear not only in the magazine but also free of charge on our 
Web site at [sito della rivista]. Please take some time to explore "Our 
Advertisers" at the top of the home page and "Advertisers della rivista" at 
the bottom, which provide links to the advertisers' sites. And then click 
any review on the home page, and you'll find the rest of the review on the 
next page plus an ad from the current issue. The bottom lines: Our Web site 
is friendly to our advertisers, and note the number of performers and 
composers participating with links to their sites.
 
 
 
Why else should you advertise? Because, as our subtitle suggests, we cater 
to a very specialized clientele of extremely sophisticated collectors. These 
music lovers don't buy a few CDs every month, they buy thousands - and I'm 
sure that you'd like yours to be among them. We can help you reach these 
collectors.
 
 
 
Never advertised before? We can also help you with that by recommending an 
excellent graphics company that's also very reasonable.
 
 
 
But we can do more. If you advertise at one of the four levels listed below, 
I'll assign you to an interviewer, carefully chosen to match your interests, 
for a feature story. Our interviewers go far beyond the puff pieces common 
today; our typical interview runs about 2,500 words. How many times have you 
had the opportunity to talk about what you do with someone who truly 
understands your problems and issues? And, best of all, you'll be able to 
use the interview and review almost as soon as they've been submitted and 
edited - you can quote as much as you like, even before they appear!
 
 
 
Here are the five options for advertising if you'd like to be interviewed 
(and have your CD
 
reviewed):
 
 
 
1) Inside front cover ad or inside back cover ad in two consecutive issues 
(total cost $3000). (The  May/June, Sept/Oct, and Nov/Dec 2012 inside front 
covers have been reserved.)
 
 
 
2) Inside front cover ad or inside back cover ad and full page color ad in 
two consecutive issues (total cost $2500). (The May/June, Sept/Oct, and 
Nov/Dec inside front covers have been reserved.)
 
 
 
3) Full page color ad in two consecutive issues, or a two-page spread in a 
single issue (total cost $2000).
 
 
 
4) Full page color ad and 1/2 page color ad in two consecutive issues (total 
cost $1700).
 
 
 
5) Same as option #3, but  ads, interview, and review will be published only 
for the on-line version (total cost $ 975).*
 
 
 
When you're interviewed, the review of your CD will be attached to your 
feature in the front of the edition instead of being published in the 
regular classical CD review section of the issue.
 
 
 
The editorial deadline for the July/Aug issue was Apr. 1. Advertising for 
that issue should be reserved by May 1 with graphics due May 8. The 
editorial deadline for the Sept/Oct issue is June 1. Advertising for that 
issue should be reserved by July 1 with graphics due July 8.
 
 
 
If you decide to accept the proposal, I won't proceed with any aspect of it 
unless I find a critic who's receptive to your CD. Please let me know if 
you'd like to make your artistry known to a special audience.
 
 
 
Sincerely,
 
seguono indirizzi telefoni mail
 
 
 
 

 below this message):
 
Mi pare manchi il costo di ogni singola stellina o dischino (tipo tre stelle 2000, quattro stelle 5000 ecc.) La nostra peculiare cultura potrebbe indurci a fare il contrario: dacci 5000 dollari e non ti recensiremo con mezza stellina :o)
E.

 exposure for four months in the magazine and at our Web site)? Read on!
 
Verrebbe da chiedersi se una volta pagata questa pubblicità la
recensione sulla rivista faccia salire le vendite di almeno 200 copie.
 
-- 
Luca Logi - Firenze - Italy        e-mail: 
ll...@dada.it
 
http://archivarius2.blogspot.it/
 
http://archivarius2.wordpress.com
 
http://www.angelfire.com/ar/archivarius
 


 
 
No. E' come andare dallo psicoanalista: paghi e sei convinto di star
meglio.
 
lq

 (ometto nomi)
 
 
si tratta (credo abbastanza notoriamente) di Fanfare.
 
http://www.artsjournal.com/slippeddisc/2011/10/how-to-buy-a-record-review.html
 
 
 

 
http://www.artsjournal.com/slippeddisc/2011/10/how-to-buy-a-record-re.
..
 
Fanfare ha solo commesso un errore: quello di mettere per iscritto ciò
che tanti altri comunicano per telefono o a voce. Oppure in modo molto
più velato, anche per iscritto. O vis-à-vis durante simpatica
conversazione. Questo succede spessissimo. Non solo in USA, anzi.


Dubito fortemente (eufemismo)

 Dubito fortemente (eufemismo)
 
Non ho detto 200 copie a caso, perché l'esperienza mi insegna che sono
quelle che si riescono a vendere facendo propaganda personale in un
parrocchia di media dimensione....
 
 
-- 


On Apr 19, 3:14 pm, 
ll...@dada.it
 (Luca Logi) wrote:

meglio la parrocchia, almeno non si spende nulla....

 meglio la parrocchia, almeno non si spende nulla....
 
se però queste sono le cifre che vende la classica incomincio a pensare
che sia meglio fare l'idraulico
 
 
-- 


 che sia meglio fare l'idraulico
 
su questo non avrei il benché minimo dubbio!