Newsgroup: it.comp.macintosh
Titolo: Promozione Apple e rimborso

Ma che boiata �? Mi riferisco al rimborso per la promozione Il
Compagno Ideale; bisogna: ritagliare il talloncino della scatola
del mac e di quella della stampante, stampare un modulo,
spedire tutto in Gran Bretagna insieme alla fattura e compilare
anche un form online. Tutto sto casino non lo si potrebbe
evitare scontando subito al cliente i soldi dovuti all'atto
dell'acquisto combinato dei due oggetti? Troppo complicato?
La mia raccomandata internazionale (costo 5 euro) � in GB da
8 gg e ovviamente non � possibile nemmeno tracciarla dato che
il tracciamento offerto dalle Poste � solo sul territorio italiano.
Se qualcuno ne sa di pi� ed � in grado di spiegare perch� una
cosa del genere viene resa cos� macchinosa gliene sar� grato.
-- 
"L'uomo nel mezzo viene sconfitto dal contesto"
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cosa del genere viene resa cos� macchinosa gliene sar� grato.
Vedi sopra.
-- 
Living in Barbaropoli
http://www.barbaropoli.com

 cosa del genere viene resa cosï¿œ macchinosa gliene sarï¿œ grato.
Di solito ci sono addirittura in mezzo finanziarie che gestiscono 
queste promozioni (al di fuori dell'italia chiamte rebate o cash-back, 
in Italia tale termine non e' legalissimo).
Questi alcuni dei vantaggi del cash-back da parte delle aziende:
"Customers tend to notice price increases and react negatively. Rebates 
offer retailers the benefit of giving customers a temporary discount on 
an item, to stimulate sales, while allowing it to maintain its current 
price point. This method avoids the negative backlash that could be 
perceived with a price being lowered and then raised later. [11]
Rebates also allow companies to "price protect" certain product lines 
by being selective in which models or brands to be discounted. This 
allows retailers and manufacturers to move some product at lower cost 
while maintaining prices of successful models. A straight price 
reduction on some models would have a domino effect on all products in 
a line. [12]
During the turnaround time, the company can earn interest on the money.
If the turnaround time crosses into the next fiscal year or quarter, a 
rebate offer can inflate sales in the current period, and not have to 
be accounted for until the next period and then it could be attributed 
as a cost reducing sales or expense for the next period giving 
companies an accounting advantage with their Wall Street projections.
Extended warranties and other price-dependent factors always use the 
initial purchase price, not the price after the rebate. This is 
normally because if the company has to refund the customer the 
"replacement value", it would be the before rebate "in-store" price.
Rebates can also be used to collect consumer information as it is 
required by most rebate forms for consumers to fill in personal or 
household information. This information can be used by producer or 
retailer to analyze consumer behavior.
Once the UPC has been removed from the box, retailers can refuse to 
accept a return of the item.
Not all buyers will meet the criteria to receive the rebate. Companies 
often require the original UPC barcode, receipt, and additional 
information, which a buyer may forget to include when redeeming the 
rebate. Companies almost always add other caveats to the rebate as 
well, such as the redemption having to be postmarked by a certain date. 
It works in the company's favor if buyers do not act quickly to redeem. 
However, a University of Florida study notes that shorter redemption 
periods actually increase the redemption rate in the consumer's favor 
because it gives them less time for procrastination to set in.[13]
New companies that want to make a break into a market can offer 
substantial rebate savings on their new product as a means of capturing 
a customer's attention. Zeus Kerravala, vice president at the Yankee 
Group, has said "For companies that haven't been in a particular 
market, the rebate that essentially refunds the customer's money is a 
great way to get people to pay attention to them, This is especially 
true in consumer electronics, where brand name does matter. It's a good 
way to get customers to take a chance on a new brand."[14]"
Da wikipedia