Newsgroup: it.politica.internazionale
Titolo: Mucho interessante, celebremos con una pizza

http://www.reuters.com/article/domesticNews/idUSN1444301420070829?rpc=92
NEW YORK (Reuters) - When Pizza Patrón announced plans to accept
Mexican pesos in its 59 Southwestern stores, the Dallas-based fast
food chain was besieged by anti-illegal immigrant hate mail and even
death threats.
But rather than fear for its life, the company used the Mexican
currency to make a killing.
"From the new business perspective, it has been phenomenally
successful," said Andrew Gamm, director of brand development for Pizza
Patrón.
Once it started selling pizza for pesos in January, the company's same-
store-sales rose by almost a third from the previous year. Pizza
Patrón has now opened six new stores, with plans for 15 more
throughout Nevada, Arizona, Colorado, California and Florida by the
end of the year, and 40 more in 2008.
The Texas chain is hardly alone in trying to turn foreign currency
into retail gold. Stores in U.S. cities ranging from Dallas to Waikiki
have found that accepting international currencies can entice
immigrant and tourist shoppers, happy to save a trip to the bank.
"It is about convenience. If somebody walks in and they only have 4
American dollars, but they have the equivalent of 10 dollars in other
currency, a store'll help them out," said Ron Paul, president of
Technomic Inc., a Chicago-based restaurant market research firm.
"I think the only negative stigma is that it sounds like it is
supporting illegal immigration," he added.
Caught in the center of a nationwide debate about work permits, health
care and legal amnesty for illegal immigrants, stores like Pizza
Patrón are sometimes accused of breaking the law.
But according to the Treasury Department, international currency is a
legal form of payment in the United States, unlike in some other
countries.
MAKING MONEY ON MONEY
The American dollar has been widely accepted in global marketplaces
for years, though U.S. retailers were slow to embrace the idea of
international currencies.
But as the dollar has declined in value, some national chains started
to see pesos, Canadian dollars, and even yen translating into big
business.
Wal-Mart Stores Inc. accepts pesos and Canadian dollars in its U.S.
stores near the Mexican and Canadian borders, using a currency
calculator on the price register to update values each day.
In fact, more than 50 percent of U.S. retail firms along the northern
border take the Canadian dollar and 21 percent near the southern
border accept the peso, according to research by Michael Pisani,
professor of international business at Central Michigan University.
"The U.S. dollar is not the exclusive global currency it was a decade
ago," he explained.
Pisani found that border retailers boost sales as much as 6 percent by
accepting Canadian dollars and Mexican pesos. With one measure of the
dollar falling in early August to a 15-year low against a variety of
major currencies, foreign tender has gained additional luster.
Many outlets turn an added profit by charging a premium on top of the
exchange rates. Though the peso has fluctuated this year from 11.50 to
10.79 pesos per dollar, Pizza Patron sticks to a flat exchange rate of
12 pesos per dollar.
Stores located along the northern border earn as much as 8 percent on
currency transactions and southern border retailers make 3 percent,
said Pisani.
A YEN FOR MORE BUSINESS
Retailers in popular vacation spots, have caught on to the trend,
realizing that foreign currency may lure affluent international
tourists.
At the Royal Hawaiian Shopping Center in Waikiki, luxury chains like
Bulgari, Fendi, Cartier and Hermes accept the yen, and say it attracts
Japanese travelers, especially when the currency's value is on the
rise.
The Salvatore Ferragamo store in Waikiki's Royal Hawaiian Shopping
Center averages about $12,700 in yen business transactions per month.
But the store factors in certain risks by trying to profit off the
vagaries of the $2 trillion a day currency market.
With the yen's value sliding to a four year low in June, yen-toting
tourists were skimping on their luxury purchases.
"When the yen is down, shoppers spend less," said Gillis Asao, general
manager at Salvator Ferragamo in Waikiki.
The vulnerability to an exchange rate's peaks and valleys keeps some
U.S. retailers out of the currency trade.
"If you are accepting foreign currency, you have to exchange it to
U.S. dollars, and you associate yourself to currency fluctuations,"
explained Jack Kaiser, chief economist for the Los Angeles County
Economic Development Corporation, explaining why foreign currency
wasn't more popular in Los Angeles, despite thriving international
immigrant and tourist population.
Finally, fears of counterfeiting keeps some companies slow to ditch
the dollar as their sole currency.
"It is hard enough to keep track of your own currency, let alone
someone else's," said Richard Talbot, President and CEO of Talbot
Consultants International Inc., an Ontario-based retail consulting
firm.

 
http://www.reuters.com/article/domesticNews/idUSN1444301420070829?rpc=92
Quoto, e' una notizia interessante. Pero' dall'articolo emerge che i
pizzaioli non sono la prima catena a farlo, e che lo fa anche WalMart,
ovvero il male fatto retail chain. Almeno nella visione di qualcuno.
Palmiro Pangloss
-- 
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 ovvero il male fatto retail chain. Almeno nella visione di qualcuno.
tipo chi ci lavora, che ovviamente per i liberali conta meno di zero...

 tipo chi ci lavora
Mica ho detto che le pratiche antisindacali (oltrtetutto c'e' anche
altyro, dallo sfruttamento negli sweatshops cinesi alla vendita di beni
che non rispettano le norme di sicurezza) non siano vere, mi fa solo
strano vedere Torrieri esaltare una pratica tipica di WalMart.


 ovvero il male fatto retail chain.
Che c'entra?   (Dubito che Pizza Patron sia operata da
Zapatisti :-/   )
La novita' e' che una cosa del genere ESISTE, non il giudizio morale
di chi la fa: Il fatto che Messicani e Canadesi vengano in America a
fare shopping a basso prezzo, piuttosto che the reverse.
Novita' piu' grande e' il fatto che gli Immigrati Messicani si tengano
i Pesos (la novita' di Pizza Patron e' che le aree che copre con i
suoi Pizza for Pesos non sono affato "al confine", ma centinaia di
chilometri dal confine).
Per una pizzeria di Milano accettare Dinari Albanesi e Marocchini
sarebbe una grande sciocchezza.
E per motivi un pochino piu' prosaici dei boicottaggi leghisti.
GT

 chilometri dal confine).
Tutti posti dove "vengono in America a fare shopping a basso prezzo",
vero *FESSACCHIOTTO* di un Torrieri? :)
*LOL*
-Stefano

 sarebbe una grande sciocchezza.
Accettare USD, GBP e Yen non sarebbe male anche qui da me, invece.
Nell'articolo che hai postato si parla di turisti che spendono la loro
valuta, non tanto di clandestini.


 valuta, non tanto di clandestini.
Nel caso di Pizza Patron, si parla di immigrati (clandestini e non)
dall'America Latina.
Se l'articolo non e' chiaro, un'occhiata alla loro pagina Web o a
http://en.wikipedia.org/wiki/Pizza_Patron
fa capire che non e' un posto per turisti.
GT

 turisti.
Definisci "posto per turisti": McDonalds e' regolarmente frquentato da
turisti, e anche da immigrati se e' per questo.
BTW sai per caso se in Italia e in UE e' legale accettare valuta straniera?


fa capire che non e' un posto per turisti.
Da quando una pizzeria "non e' un posto per turisti" lo sa solo quel
*FESSO* di un Torrieri.
-Stefano