Newsgroup: it.politica.internazionale
Titolo: "Beveraggio Seducente"

Riprendo qui un motivo iniziato in un post di Santini:"Proibizionismo
merendero" per mostrare quale liberta`possiedono le multinazionali a
presentare le loro seduzioni "permesse" dallo Stato o dal Privato nelle
scuole elementari americane.
Seduzioni che colpiscono quelle menti piu`giovani, piu`aperte a ricevere e
con poche difese.
"Coke knows that the ticket to reaching kids
is repetition of message."
http://lists.iww.org/pipermail/alerts/2004-February/000667.html
Move Over Joe Camel?
February 3, 2004
By John F. Borowski
Coca-Cola doesn't have Joe Camel. Instead they have a cool cow figure with
shades adorning their new "Swerve" drink and it will only be sold in
schools. It seems purveyors of liquid candy will use any gimmick to invade
our public schools. "Swerve," in its 11-ounce can, contains 52% milk and is
artificially flavored with sucralose, a man-made chlorinated compound. 600
times sweeter than table sugar this compound only had 19 studies on it by
the year 2000 - worrying health advocates, considering compounds like
pesticides were often made with chlorinated compounds. Big tobacco used a
camel figure to con kids; Coca-Cola will now use a cow to do the same.
Coca-Cola has now become an official sponsor of the national PTA and Coke's
vice president John Downs has a seat on the PTA's board, giving Coca-Cola
interests full voting rights. The PTA, a well-regarded children's health
advocate, has enlisted itself as a lobbying springboard for a corporation
with dreams of flooding schools with their products, health concerns be
damned.
This is the same Coca-Cola Corporation that is looking to display its logo
on baby bottles. The same Coca-Cola culprits have contracts with at least
6,000 of the nation's 14,000 public school districts and pays the Boy &
Girls Clubs of America $60 million a year to ensure that only coke is sold
in their 2,000 facilities nationwide. Coca-Cola has been instrumental in
lobbying against the World Health Organization's guidelines stating that it
is not healthy for humans to ingest sugar as 10% of their diets.
Parents must be overjoyed. Their kids get a cool "milk dude" with
chlorinated sweeteners and twice the sodium of Coca-Cola classic. Kids can
alternate between "Swerve" and regular Coca-Cola and corporate charlatans
can laugh all the way to the bank. What is not humorous is that we are
inundating children with caffeine, phosphoric acid and massive amounts of
sugar - the legacy will be the sickest generation of children in modern
United States history. Little is known about the health effects of
chlorinated sucralose, and it will only be marketed in schools.
Some educational purists and visionaries will echo Tracey Cooper, a
Colorado Springs school district advertising manager. When asked about
having "Burger King buses" in their school district (adorned with Burger
King's logo), Ms. Cooper replied, "In a perfect world we wouldn't have to
do this." Considering how important school is in our children's lives, we
really should not be forced to beg for crumbs off corporate board office
tables.
Coca-Cola's "Swerve" cow is now trying to overtake the infamous"Joe Camel"
cartoon character with all the same deceit and malfeasance that the tobacco
industry produced for 50 years. Coke knows that the ticket to reaching kids
is repetition of message. Should that trusted teacher-figure stay mute as
kids drink sugary caffeine water and artificially chlorinated pseudo milk
drinks? In a just world, adults safeguard children, and now is time to act.
Call the National PTA on their toll-free line at 
800-307-4782
, ask them to
advocate for kids, not soda pop corporations. Ask them to drop Coca-Cola
bigwig John Downs off their board. Write Coca-Cola at their corporate
office in Atlanta, Georgia (PO Box 1734), 30301. Tell them to get out of
our schools. Ask them why they would provide a "milk drink" sweetened with
a chlorine product. Ask your local pediatrician to submit a letter to your
school district advising against the sale of pop and sweetened milk
substitutes. Ask that doctor to join ranks with the American Academy of
Pediatrics that recently issued a statement in favor of a ban on selling
soda pop to school children.
Give your kids real milk. Give them water and try soy-milk products. Make
sweets a rare treat. Give Coca-cola and Swerve the boot from our schools.
John F. Borowski is a marine and environmental science teacher in Salem,
Oregon. His pieces have appeared in the Utne Reader, NY Times, Counterpunch
and on many other sites. He can be reached at jenjill at 
proaxis.com
.

 chlorinated sucralose, and it will only be marketed in schools.
Almeno alcuni la prendono sul ridere!
http://cagle.slate.msn.com//news/FatFatFat/main.asp

 wrote in message
news:slrnc5il2d.2v...@host67-232.pool82105.interbusiness.it...

...e gia`! uno dei piu`grossi problemi e`proprio quello ; e`l'unico caso in
cui la risata non e`salutare piu`che una bistecca. :)
Quello sul quale voglio concentrarmi e`il "consumismo" in se come
conseguenza di insoddisfazioni piu`psichiche che fisiche dato che, nel caso
specifico del cibo, a saziare la necessita` che il nostro corpo ne ha, ne
basterebbe una quantita`molto, molto, minore.
Comprendo in questo il mio solito invito a combattere "il nemico"politico
,cominciando da noi stessi.
Ti parlo di questo, anche come fenomeno sociale, perche`tra le popolazioni
indigene del Pacifico con le quali convivo,purtroppo, l'obesita`e`un segno
esteriore di opulenza e di salute( questa psicologia non e`presente solo
qua, ma son sicuro che in altre culture esiste lo stesso concetto )....la
facilita`di accedere piu`facilmente di qualcun'altro al cibo e`un segno di
benessere economico e di potere[*].
Questo farebbe gia`male al fisico, anche se, quello che si ingerisce, fosse
costituito (come sicuramente lo era in passato pre-coloniale) da cibo
integrale. Continuando, invece, con lo stesso costume, il fenomeno
e`aggravato oggi dalla qualita`dei commestibili che abbonda nei "nostri"
mercati e dal continuo invito a "mangiare"per consumare.
Lo Stato , a cui noi abbiamo dato fin troppo fiduciosamente la "delega"di
proteggerci (come giustamente e`secondo te e Santini)  non e`questa madre
preoccupatissima che noi vorremmo che fosse e magari denuncia come un
fenomeno tragico per l'economia l'allungarsi dell'eta`media, ma non fa tutto
il possibile per far si che questa vecchiaia non venga passata in Ospedale.
Il mio punto di critica politica riguarda il potere che questi Molock del
mercato come Coca-Cola , KFC , McDonald ecc. hanno sopra gli Stati e sopra
tutti noi.
Ciao
Giano
[*]Questo mi fa ricordare un fatto personale abbastanza comico.
Un mio amico Maori, preoccupato( solo lui) della mia vita solitaria, dopo
avermi bombardato con tante descrizioni magnificanti di una non precisata
Venere locale di sua conoscenza, mi presento`una sua amica nativa di Tonga;
dieci centimetri buoni piu`alta di me e molto probabilmente una quarantina
di chili in piu`dei miei ( era la copia esatta di Jona Lomu eccetto i baffi,
che "LUI" non ha).
Aspettandosi di trovarsi di fronte allo stereotipo italiano di un John
Travolta, e`rimasta molto delusa dall'incontro e io ho ringraziato il cielo
che mi abbia rifiutato, altrimenti una eventuale prova a letto , nel caso
che le fosse piaciuto star sopra, sarebbe risultato tragico. ;-))
Ne' Uaglio'! acca' nissun' e` ffesso !  ( scusa il mio"napoletano")
G.