Newsgroup: it.arti.cinema
Titolo: United We Stand. Europe Has a Mission

http://www.unitedwestandmovie.com/


Ciao.
Hai bisogno?



sintetico ed efficace. anche se a me è piaciuta più questa
"Ecco, bravo.
Lasciami perdere."
da pistolero
-- 
utente Zerø/3:
"ho tre cubi, quattro ps2 e due xbox
ti ripeto, non sai con chi stai parlando"

 da pistolero
Dio, come suona bene.

 
Keroppi, torni per spammare?


0100101110101101.ORG
 keeps their identity of band of media artists who
use non conventional communication tactics to obtain the largest
visibility with the minimal effort. Their last work, 'United We Stand',
shown at the Postmaster Gallery of NY, is a fake blockbuster in which a
task force of european secret agents is going to save the world facing
the menace of a war between USA and China. Thousand of posters
mimicking the rhetoric of hollywood-style visual propaganda have been
plastered on the walls of Barcelona, Brussels, Berlin and NY. The
communication strategy has involved also magazines devoted to art and
cinema which have spotted full page United We Stand ads. Proud
supporters of net art as the only European art movement of the last 20
years, 01 are ready for their first solo show in the USA. The fact that
the advertising campaign is simultaneously presented as an artwork
reveals the mediated F for Fake. In addition to the lightboxes and all
the materials of the campaign, Postmaster Gallery shows an installation
with live images from a hidden webcam capturing the passerbys reactions
to the posters. If the spectators in the gallery, aware of the trick,
are passive voyeurs, the observer in the street is actually part of the
artwork. Both are 'ideal readers' whenever they are interested in the
topics connected, like European identity, cultural stereotypes,
subliminal art and propaganda .
----------------------------------------------------------
Postmasters Gallery is pleased to announce the exhibition "United We
Stand", a new project by 
0100101110101101.ORG
 (Eva and Franco Mattes)
and their
first solo show in New York. The show will open December 10 and will be
on view until January 21, 2006 (gallery will close for holidays
December 24 - January 2). The opening reception will take place
Saturday, December 10, 2005 between 6 and 8 pm. "United We Stand.
Europe has a mission" is the title of the non-existent, fully
EU-produced Hollywood-style blockbuster: "A brilliant mix of espionage
and sci-fi political stereotypes in which Europe, not the US, saves the
world from impending doom". The project that convincingly invents and
promotes this movie is disseminated into public spaces and media realm
all over the world through city-scale urban installations and viral
communication tactics.
The streets of Berlin, Brussels, Barcelona and, now, New York have been
plastered with thousands of posters perfectly mimicking the iconography
and the rhetoric of Hollywood-style visual propaganda. This is the
first stage of a long-term communication strategy that began in late
2005 and will gradually cover the whole media spectrum from blogs to
magazines and TV. Full page United We Stand ads have been spotted all
over Europe, in magazines devoted to art, youth culture and life
styles. More are to come.
United We Stand touches on themes of subliminal art, cultural
propaganda and European identity, clashing against expectations and
exploding cultural stereotypes. Like Mattes' previous large-scale work
Nike Ground, United We Stand provokes an unexpected wave of collective
hallucination where over-identification, falsehood and consequent
disclosure are key elements that foster critical thinking.
While the the advertising campaign exists publicly, it is
simultaneously presented (revealed) as as an artwork of
0100101110101101.ORG
. Postmasters Gallery will be the first art venue
to host the disclosed side of the United We Stand project. The light
boxes and a billboard with the movie poster, a comprehensive collection
of photographs of the United We Stand campaign so far, including urban
installations in key locations of Berlin, Brussels, Barcelona and New
York, the website 
www.UnitedWeStandMovie.com
 devoted to the film, and
framed magazines with the ads, will all be on view. The gallery
exhibition will also feature a site specific "bridge" installation with
live images from a hidden webcam capturing the passerbys  reactions to
the poster. 'We are working simultaneously on this double track, the
fictional and the real - explains Franco Mattes - in this sense,
spectators in the gallery who are aware of the multiple layers are
passive voyeurs, while the unaware public, is actually a part of the
artwork.'
The site specific installation is realized with assistance of the New
York University, the poster campaign in New York is carried out within
0100101110101101.ORG
's residency at The Thing.
----------------------------------
Eva and Franco Mattes - internationally known as 
0100101110101101.ORG
 -
are a couple of restless European con-artists who use non-conventional
communication tactics to obtain the largest visibility with the minimum
effort. Born in 1976, they live and work in situ. In the last decade
they have been devoted to what they define as "media actionism", where
truth and falsehood become indistinguishable. They invented and
promoted a nonexistent artist; spread a computer virus as a work of
art; challenged and defeated Nike Corporation in a legal battle for a
fake advertisement campaign.They have been called media scammers,
myth-makers and extremists as well as Internet stars, info-dandies or,
simply, geniuses.
-------------------------------