Newsgroup: it.comp.hardware.video-3d
Titolo: AMD Demonstrates the Cinema 2.0 Experience, Punches Hole in 'Sensory Barrier' Separating Cinema and Games

- AMD teraFLOPS chip powering Cinema 2.0 demo is more powerful than every 
generation of game console ever brought to market combined; achieves 
industry milestone that was presumed to be years away -
SAN FRANCISCO -- June 17, 2008 --At a press conference June 16, 2008, in San 
Francisco, AMD (NYSE:AMD) demonstrated a milestone achievement in 
ultra-realistic and interactive visual computing through the processing 
power of its forthcoming teraFLOPS (trillion floating point operations per 
second) graphics chip, codenamed "RV770".
Until today, content developers had to choose between cinematic realism 
rendered offline and absent the rewarding sensory experience of 
interactivity, or an interactive experience without full ultra-realism.
The demonstration of what AMD terms the "Cinema 2.0 experience" punches a 
sizeable hole in the sensory barrier that separates today's visionary 
content creators and the interactive experiences they desire to create for 
audiences around the world. The Cinema 2.0 demo showed the fusion of dynamic 
real-time interactivity with convincing cinematic digital effects that 
appear to be real places and things captured on video.
This AMD advancement in processing technology can now begin combining with 
the artistic passion of top movie directors, visual effects companies and 
game developers worldwide to open the door for unprecedentedly engaging 
entertainment experiences.
"With Cinema 2.0 you won't just play movies, you'll play in them. Imagine 
the ability to look around the environments in a sci-fi movie, put yourself 
in the driver's seat in a race scene, duck behind things and pop up to see 
what's going on in an intense firefight - all of these things are possible 
with Cinema 2.0," said Charlie Boswell, director, Digital Media & 
Entertainment, AMD. "The challenge for any director has always been taking a 
wonderful vision in the canvas of the mind and translating that to film for 
the audience to see. Cinema 2.0 breaks down the time and cost barriers of 
getting a scene or shot that's 'just right', and what's better, allows 
audiences to dive deeper into the experience to explore every part of that 
director's vision."
"Today's demonstration of Cinema 2.0 represents a sip from the multi-billion 
dollar gaming industry's Holy Grail, while presenting a new quest to digital 
filmmakers," said Richard Huddy, worldwide developer relations manager, AMD 
Graphics Product Group. "Imagine going to the opening of a movie and upon 
getting home being able to play a game that looks and feels absolutely 
identical - right down to the character models and sets."
"The Cinema 2.0 milestone is comparable to other major evolutions of film: 
sound, color, cinemascope, 70mm, THX, stereoscopic 3D, IMAX, and the like," 
said Jules Urbach, founder and CEO, Jules World LLC, OTOY. "Cinema 2.0 means 
truly interactive cinema, where the experience of watching a film is bridged 
perfectly with real-time rendering for a potentially dynamic and engaging 
experience. The cornerstone of this is not limiting the artistic process, 
and AMD innovation now makes that possible. Today AMD and OTOY demonstrated 
the ability to complete cinematic compositions in the real-time interactive 
realm, and that is a giant leap toward rapidly creating a new art form and 
experience."
The secret of Cinema 2.0 is the blending of highly complex and realistic 
graphics that traditionally are the exclusive domain of blockbuster films, 
with the dynamic 3D interactivity of popular video games. Before now, a 
typical computer-generated scene could take up to 30 hours to render each 
frame on CPUs. To achieve the smooth interactivity seen in today's games, a 
minimum of 25 to 30 frames per second of rendering speed is needed. Based on 
these numbers, conventional wisdom among prominent game developers and 
expert computer graphics artists estimated a Cinema 2.0-like technological 
milestone to be up to ten years away.
TeraFLOPS AMD Chip Accelerates Cinema 2.0 into the Present
AMD plans this summer to introduce the world's highest performing graphics 
processor - a chip more powerful than every generation of video game console 
ever brought to market combined, with one full teraFLOPS of processing power 
per chip. This technology will soon be available as ATI RadeonT HD branded 
graphics cards.
AMD technology represents one foundational part of the ecosystem needed for 
Cinema 2.0, with the upcoming AMD graphics processor serving as a grand 
canvas for leading content creators. To bring Cinema 2.0 to life as a 
mainstream phenomenon, AMD is collaborating with movie directors and game 
developers, as well as software developers who make tools needed to harness 
many teraFLOPS of real-time visual computing power.
For more information on Cinema 2.0 and the technology that makes it 
possible, and to hear what top game developers and gamers have to say, visit 
www.amd.com/cinema2
.
Cinema 2.0 Demo System Specifications
The Cinema 2.0 demo system in San Francisco featured two "RV770" codenamed 
graphics cards rated at one teraFLOPS each, driven by an AMD PhenomT X4 
quad-core processor and AMD 790 FX Chipset.
il video presto su:
http://www.mogulus.com/amdunprocessed
 

 achieves industry milestone that was presumed to be years away -
cut
old. c'è tutto scritto nei link che avevo riportato :-)
-- 
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SimBus82 sta per rinascere...
Scopri la nuova reincarnazione 
http://tinyurl.com/2d7byh
Firefox Download World Record! ADERISCI ANCHE TU!
http://www.spreadfirefox.com/it/worldrecord/
 

 old. c'è tutto scritto nei link che avevo riportato :-)
e le prime slides ufficiali con qualche screen bello bello del demo
http://translate.google.co.jp/translate?u=http%3A%2F%2Fpc.watch.impress.co.jp%2Fdocs%2F2008%2F0617%2Famd.htm&sl=ja&tl=en&hl=ja&ie=UTF-8
da notare
http://pc.watch.impress.co.jp/docs/2008/0617/amd_13.jpg
r700 tra 8 settimane contro gtx200.
rv770 xt contro 9800gtx
rv770 pro contro 8800GTS - GT -9600 GT
http://pc.watch.impress.co.jp/docs/2008/0617/amd_13.jpg
SOLO 110WATT per un teraflop di potenza!!!!!!!!
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 SOLO 110WATT per un teraflop di potenza!!!!!!!!
eh si, stavolta ati ha davvero tolto il coniglio dal cappello
abbandonato l'approccio inefficiente e monolitico del big core
spianato la strada alla parallelizzazione
stretto accordi con intel sul supporto fisico
mantenuto la leadership tecnologica
tenuto i prezzi bassi nella fascia importante
vedremo come reagirą nvidia a questa pesante spallata, se tra 6 mesi avrą il 
coraggio di riproporre G200 overcloccato
 

 il coraggio di riproporre G200 overcloccato
o se risveglieranno il cane che dorme.... 

 ha scritto nel messaggio 
news:4857f864$0$41662$4faf...@reader4.news.tin.it...
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me lo auguro, cosi impara a sedersi sugli allori per 2 anni
si dia una bella svegliata