Newsgroup: it.economia.carte-di-credito
Titolo: [eng][lungo] [stampa] Visa e Philips

se interessa...
Las Vegas, United States, January 8, 2004 - Royal Philips Electronics
(AEX: PHI, NYSE: PHG) and Visa International have joined forces to
show how the latest contactless technology can change the way digital
content and services are distributed, paid for and accessed by today's
universally connected consumer.
Following the announcement of an alliance between the two companies in
May last year, Philips and Visa International have been exploring the
market by proposing demos and concepts across different industries -
including communications, consumer electronics, computing and digital
content providers. The two organizations are showcasing proofs of
concept at the Consumer Electronics Show (CES) in Las Vegas that
demonstrate the power of breakthrough technologies, such as Philips'
Near Field Communication (NFC) technology and Visa's Verified by Visa,
an authentication service based on the industry standard 3-D Secure,
which enables Visa cardholders to safely shop online using a unique
password. They show how value-add platforms can deliver rich and
varied content in innovative ways.  
"Each of Visa's regions evolves differently reflecting unique local
operating environments and market demands. Visa International is fully
committed to providing secure payment options that are tailored to the
changing needs of our member financial institutions, merchants and the
evolving lifestyles of their customers," said Gaylon Howe, executive
vice president, Consumer Product Platforms, Visa International. "Both
Visa International and Philips share a vision of secure universal
commerce and connectivity, whereby consumers can access and pay for
physical and digital services anywhere, at any time, using any
device."
"As we move into the roll-out phase of NFC technology, we are proud to
present showcases which represent the first step in providing people
with secure access to attractive content using their mobile devices as
the central element," said Scott McGregor, president and chief
executive officer, Philips Semiconductors.  "It is also a great
example of how three major players with complementary capabilities can
collaborate to bring a vision to life and new services to the market."
The two organizations are showcasing proofs of concept at CES,
highlighting the unique value derived from combining the latest
consumer electronics, wireless connectivity and secure, universal
payment. In one scenario, music lovers can download the right to
listen to a song to their PDA or their Visa payment card either by
holding the PDA near a smart poster of their favorite Universal Music
pop star or by holding their contactless Visa card near a store kiosk
selling songs.
 
The smart poster contains an embedded microchip that sends the
information to the PDA using Philips' Near Field Communications (NFC)
technology. Payment is easy and secure using the Verified by Visa
solution and the song rights can be stored utilizing Visa Smart Secure
Storage (VS3). The kiosk is enabled with RFID technology to capture
payment information from the card and transfer the rights to be stored
in VS3.  In both cases to hear the song, the user simply transfers the
song rights to a Philips Streamium Internet radio using NFC, and the
song is then played over the Internet. Other scenarios demonstrate
ticketing and travel applications.   
Among the partners working with Philips and Visa International is
global entertainment company Universal Music France.  "Universal Music
France is delighted to work with Philips and Visa as they both share
our belief that content should be securely and easily available in any
form - physical or digital - to anybody, in any environment using a
flexible pricing plan. The ability for users of Universal Music
France's E-Compil music portal to access multi-rich services through
any channel on any device is central to our vision for the future of
the entertainment industry," said Pascal Nègre, President of Universal
Music France. 
Having demonstrated the technical concept of these applications,
Philips and Visa International will continue to assess market demand,
and develop stakeholder business cases that reflect the deployment
opportunities and challenges within various global markets. 

 se interessa...
oh yes !
thanx
Adriano