Newsgroup: it.sociale.scout
Titolo: Pubblicita` per il movimento Scout!

Caio Gino,
venerdi`, 11 settembre 98, you wrote:
GL> * Original message posted in: ANNUNCI.SCN.
GL> * Crossposted in: SCOUTS-IT.SCN.
GL> Ho ricevuto questo comunicato, che il WOSM ha mandato a tutte le
associazioni
GL> nazionali. Penso vi possa interessare.
GL>                        Ciao,
GL>                          Gino
Se hai qualche altra notizia supplementare, ti sarei grato di
informarmi (non solo a me, forse anche a tutto il news group :-))
Chissa` se riusciremo a sapere quando verranno programmati.....
Ciao,
Lorenzo  (CR S.Bovio-S.Felice 1)
                           mailto:
lorenzo...@usa.net
                           or:    
lorc...@tin.it
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#! rnews 1961
Path: scoutnet!z1907!n39!f800!paride.massari
Date: 13 S

* Original message posted in: ANNUNCI.SCN.
* Crossposted in: SCOUTS-IT.SCN.
Ho ricevuto questo comunicato, che il WOSM ha mandato a tutte le associazioni
nazionali. Penso vi possa interessare.
                       Ciao,
                         Gino
________________
1.      Scouting on Television Worldwide
In September, CNN International will begin broadcasting four 30-second
spots about Scouting. We expect these to be shown at various times over the
next 12 months as "public service advertising" at no cost. They will be
broadcast in English and Spanish, in most parts of the world.
This is a new experience for World Scouting, and for most member countries
as well.
2.       Be Prepared
I want to alert you to this so that members of your association can Be
Prepared to respond if contacted. Each spot ends with the words:
25 million Scouts are building a better world.
Contact your local Scouts.
www.scout.org
I say "Be Prepared" based on our experience. The spots were launched in
August in Germany, in German, on three television networks which agreed to
offer broadcast time. Response has been excellent: German Scouts in all
associations have been enthusiastic; several journalists have produced
stories about Scouting as a result of seeing the spots; and the Internet
traffic on World Scouting and German Scouting pages has increased. (Indeed,
the German language spots were quickly placed on the Internet by
enthusiastic Scouts.)
3.      Contact your local Scouts?
In a worldwide 30-second spot it isn't possible to give people information
about how to do this. Contacts in your country could come in a variety of
ways depending on how people can find your association, or local Scout
groups.
I suggest that you alert as many members as possible about this publicity.
4.      What is 
www.scout.org
?
This is the Internet site of the World Organization of the Scout Movement.
Launched in 199XX, the site is being significantly upgraded to support this
television advertising:
* information about the World Scout Foundation is being added
* the four television spots will be available in various formats for
viewing, and for downloading
* the World Scout Shop (SCORE) will soon offer on-line shopping
Among other things, people who visit 
www.scout.org
 are able to:
* see the list of all National Scout Organizations
* connect to the Internet pages of national Scout Organizations which have
them, and send an email message to those organizations which offer this
possibility. on their pages
* send a message to the World Scout Organization, and to the World Scout
Foundation
If we receive a message concerning your country, it will be acknowledged
and forwarded as quickly as possible to the national organization by email
or fax.
5.  What are these spots about?
The four spots each have a theme:
* Environment: making a difference
Destruction...Protection.  Scouts create a garden amidst the skyscrapers
and clogged city streets.
* Reaching out to marginalized youth
Alone...Together.  Scouting provides a setting where young people can make
friends, have a good time, learn things - and stay out of trouble.
* Scouting: Fun...with a purpose
Working together to build a bridge with poles and lashings can be fun,
educational, and it can provide a real service to the community.
* Peace
Conflict...Peace. Learning to live together in the out-of-doors teaches
skills and provides a better understanding of the natural, more peaceful,
world.
6.      Who made the spots?
The production of these spots has been made possible thanks to the
initiative of Klaus J. Jacobs, Chairman of the World Scout Foundation, and
with the financial support of Siemens AG, Munich Germany.
They were produced by the award-winning film director Andreas Bruetsch of
Topic Film AG, Zurich, Switzerland, working in close cooperation with the
World Scout Foundation and the World Scout Bureau.
7.      Who is in the spots?
Each spot shows a "rainbow" Scout group with boys and girls, about 12-18
years of age, and an ethnic mixture. The uniforms being worn do not show
any particular Scout organization or country. The World Scout badge is used
throughout.
The spots were filmed in Germany, South Africa, and Switzerland, with the
assistance of the Scout organizations in those countries. We very much
appreciate their help and support for this project.
8.      When will they be shown on CNN?
CNN is not able to announce the times when the spots will be aired, nor to
indicate which of their several networks will be using them at a particular
time.
9.      What are they for?
a. To increase the visibility of Scouting on television and the Internet.
b. To generate contact with people who might want to become leaders,
members, financial supporters, etc.
c. To create an awareness that Scouting is worldwide.
d. To show some of the values and purposes of Scouting.
e. To present a contemporary image of Scouting.
f. Through CNN, to build awareness of Scouting among opinion leaders
worldwide.
g. To provide a tool that can be easily used by national Scout
organizations on television, and in other ways.
h. To support fund raising.
10. How should these be used?
On Television:
National associations should consider asking television broadcasters to run
these spots free of charge, during a time period that is important for
Scouting, such as a fund raising campaign, Scout week, national camp, etc.
We can make a broadcast quality copy available at cost.
It is possible to produce versions in other languages, with, for example
the name and address of your association. The procedure and cost will need
to be discussed on a case by case basis.
Other possible uses:             (share your ideas with us!)
* publicity in movie theatres
* cable TV networks
* continuously running video at public events; shopping centres, etc.
* special briefings for press, government officials, etc.
* Scout meetings of all types
11. How can I get copies?
One free copy is available to each National Scout Association.  Each
casette contains the four 30-second spots, in English, German, and Spanish.
Please use the enclosed form to order.
Copies will be sold through Scout Resources International (SCORE) to
individuals and associations. Price to be announced.
Questions about this project should be addressed to Mark Clayton, Director
of Public Relations and Communication, at the World Scout Bureau.
mcla...@world.scout.org
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