Newsgroup: it.news.net-abuse
Titolo: - $111 Million Dollar Spam list sold ...!

NetCreations sells to Italian giant By Stefanie Olsen
Staff Writer, CNET News.com
December 26, 2000, 2:15 p.m. PT
Email marketer NetCreations has agreed to be acquired by Italian conglomerate Seat Pagine Gialle for
$111 million, which tops an earlier all-stock bid from DoubleClick, the company announced Tuesday.
Under the deal, Seat (pronounced "say-aht") will pay $7 a share for New York-based NetCreations,
which will become a wholly owned subsidiary of Italy's largest Internet service provider. Seat has
set up a U.S. company to assist in the stock transference.
The deal, which is expected to close in the first quarter of 2001, is subject to NetCreations
shareholder approval and certain regulatory approvals.
The agreement ends a failed merger between NetCreations and DoubleClick, which offered to pay 0.41
cents a share for the company in early October. At the time, the deal was valued at roughly $191
million based on DoubleClick's share price. Since then, DoubleClick's shares have fallen
considerably, making the deal worth about $57 million. The transaction was expected to close this
quarter.
NetCreations manages direct-marketing email lists for Web sites. Through NetCreations, companies
offer their online visitors ways to receive discounts, information about deals, or other content
such as news headlines. The direct emailer has more than 350 third-party partners, including CNET
Networks, publisher of News.com.
Last week, NetCreations told DoubleClick that it had received another offer from an unnamed company,
prompting DoubleClick to back out of the bidding. NetCreations now must pay DoubleClick a breakup
fee of $8.6 million plus expenses.
The deal would have been a good match for DoubleClick, which has been building its email marketing
services in the last several months. By partnering with NetCreations, the company would have gained
access to its more than 22 million registered email names.
 Do you have an opinion or comment on this story? Tell us.
"We are disappointed that NetCreations won't be a part of our success, but considering NetCreations'
recently announced operating results and our own internal progress on email, we have decided not to
raise our existing offer," DoubleClick CFO Stephen Collins said in a statement.
For Seat, the acquisition builds on its plans to create an online and offline global marketing
service. The company has offered to acquire a controlling stake in Consodata, a French marketer with
services similar to NetCreations', but in the offline world. Consodata works with 25 million opt-in
postal addresses in Europe.
"When combined with Consodata's offerings, we will have an opportunity to develop a global offering
for our partners and clients," said NetCreations CEO Rosalind Resnick, who will continue her role
with the company.
The deal gives Seat "the opportunity to enter the U.S. market with a prime asset in the online
consumer information marketing arena, and is consistent with our commitment to build a world-wide
leading presence in this business segment," Seat chief executive Lorenzo Pellicioli said in a
statement.
Seat publishes yellow pages in Italy. It also operates an Internet service provider, owns a Web
portal, publishes trade directories, and prints directories for Telecom Italia.

Email marketer NetCreations has agreed
except it's not a spam list, at least not in my estimation... it's opt-in...
as I said before... of course you don't let facts get in the way of your
blathering...
-- 
Steve Sobol, BOFH, President    888.480.4NET 866.DSL.EXPRESS 216.619.2NET
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http://NorthShoreTechnologies.net
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   Proud resident of Cleveland, OH

 except it's not a spam list, at least not in my estimation... it's opt-in...
We never had problems so far with Netcreations/PostmasterDirect.
They seem to be genuine opt-in, although there were reports
of troubles with some lists handled by them in a few occasions.
OTOH, nice to know that Telecom Italia finds useful things to do
with the healthy fees for leased lines we must pay to them,
as they are still the de facto monopolist in this country...
furio ercolessi
Spin - Antispam

 NetCreations sells to Italian giant By Stefanie Olsen
Obviously that open flesh wound is between your ears.
--
SPAM JAMR- 
http://www.angelfire.com/co2/spamjamr/index.html
Letz...@aol.com
3371 spammer kills since 6/11/99 Now Serving #____ (Next!)
Keep the Internet clean, practice SPAMMUS INTERRUPTUS
Sent via Deja.com
http://www.deja.com/

 blathering...
My, another argument slammed into the dirt.
Rob
-- 
"Look, when your laundry has evolved to the point
of attaining speech or Usenet posting capability,
it is LONG overdue for a tour of the washer and
dryer." - Seanette Blaylock on 3-31-00.

My, another argument slammed into the dirt.
Is that your way of asserting that Netcreations is a spamhaus?
WD Baseley

except it's not a spam list, at least not in my estimation... it's opt-in...
I bet those who have opted-in are breathing a sigh of relief that
Doubleclick didn't get them. Talk about a breach of trust.
joemooreaterolsdotcom

 My, another argument slammed into the dirt.
Seriously, though, there is a difference between selling a list and selling 
a company that owns a list.  The first is wrong, the second is acceptable 
(unless the new owners then use the list for a purpose that was not included 
in the list's original charter).
Alun.
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From 'WD Baseley':

I think he was talking about Dopey Flesh Wound's argument.


 I think he was talking about Dopey Flesh Wound's argument.
Yeppers. :)
Rob
--
"I told you people that if you didn't stop over-
using capital letters, you'd be stuck one day with
only lowercase letters." - Alan Krueger to a pro-
spam troll on 9-30-99.


in the list's original charter).
The problem there isn't that the company was sold.  It's that
the new owners misused the list.  There are a large number
of legitimate mailing lists.  Regardless of whether the ownership
of the company changes hands, if they start to use those lists
for purposes other than what they were created for, there is
a problem.  Regardless of whether the ownership of the company 
changes hands, if they continue to use them for their original
purpose, there isn't.
-- 
Stephen Whitis
Email replies should go to...
scw111400 (at) 
whitis.com
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