document: Ultra low calorie diet advertisement is banned from TV An advertisement for a diet involving a calorie intake of around a quarter of normal recommendations has been banned for misleading viewers . LighterLife was criticised by the Advertising Standards Authority -LRB- ASA -RRB- for not living up to its promise of medical support . The commercial said the diet was ` subject to GP 's health check and monthly reassessment ' . But the ASA found the medical support offered was inadequate . It ruled that the advertisement , which showed a slim woman dancing with an obese cardboard cut-out of herself , also created the false impression that the diet was a long-term solution . The ASA had received a complaint from a customer who said the promised support failed to materialise . Dieters with three stone or more to lose eat four ` foodpacks ' a day consisting of soup , shakes or cereal bars . They take in 530 calories a day -- compared with the 2,000 recommended for a woman and 2,500 for a man . The advertisement was taken off air in 2009 but LighterLife , based in Harlow , Essex , had appealed .
extractive_keyphrases: misleading lighterlife complaint from a customer advertisement banned medical support offered was inadequate quarter false impression low calorie diet normal recommendations compared commercial monthly failed recommended advertising shakes woman involving dancing foodpacks cereal take
abstractive_keyphrases: advertising standards authority asa inadequate recommendations complaint