document: James Cameron and the Future of Cinema This past week at Cinemacon , which is known as the '' `` official convention of the National Organization of Theatre Owners '' '' or NATO -LRB- really ? -RRB- , industry professionals of all sorts gathered at Caesar 's Palace in Las Vegas . The convention , previously known as ShoWest is '' `` the largest cinema trade show in the world '' '' -LRB- www.cinemacon.com -RRB- It was at this convention that filmmaker James Cameron -LRB- Titanic , Avatar -RRB- delivered a presentation entitled '' `` A Demonstration and Exclusive Look at the Future of Cinema . '' '' The last time Cameron spoke at ShoWest , he and George Lucas had presented a plea to the movie industry to begin its huge investment in digital filmmaking technology in preparation of the 3D revolution that was bound to take over cinema . One year removed from the release of Cameron 's technologically groundbreaking and box office titan Avatar , the film industry seems to have done exactly what Cameron and Lucas predicted . With the addition of digital projection systems to nearly every major cineplex or theater around the nation and of course the overwhelming use of 3D , one can not help but trust that Cameron knows what he is talking about.When he spoke this year at Cinemacon , he , once again , spoke of a revolution . Instead of promoting 3D cinema , this time around Cameron talked framerates . Framerates , for those not fluent in film jargon , is the term used to describe the speed at which a camera shoots and subsequently plays back individual frames on a film strip . The industry standard has been 24 frames per second -LRB- fps -RRB- since around the mid-20 '' `` s , as it is believed to be the closest to mimicking reality . However , filmmakers have always experimented with framerates whether it be shooting at slower frame rates to produce a sensation of fast motion -LRB- think : the this scene in Stanley Kubrick 's A Clockwork Orange -RRB- or shooting at faster framerates like 48 fps to produce what is known as slow motion -LRB- think : sports instant replays , or this funny video . '' '' Advertisement Cameron wants the industry standard to change . He believes that by making the industry standard something like 48 fps , not only does the clarity of the image go from '' `` Good '' '' to '' `` Holy S%@#!, '' '' he believes it will improve and smooth out any movement that the camera utilizes . With handheld footage practically being an independent film standard , it will help translate to a smoother , more pleasurable film experience . His argument is an interesting one and one that is technically relevant and affordable for all kinds of filmmakers . With the almost overwhelming transition from film to digital , the cost of shooting at higher framerates is almost null and void . Most of the newest digital video cameras like Canon 's 5D and 7D already shoot at a standard close to 30 fps . So , shooting digitally , one does n't have to empty their wallet too much to afford to shoot at higher framerates . That being said , Cameron 's proposal presents an interesting direction for the future of cinema . Many filmmakers like Peter Jackson and of course James Cameron have already experimented with increased framerates , and their arument is surely a compelling one , one the industry will have to keep an eye on .
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