document: Generating succinct titles for web URLs How can a search engine automatically provide the best and most appropriate title for a result URL ( link-title ) so that users will be persuaded to click on the URL ? We consider the problem of automatically generating link-titles for URLs and propose a general statistical framework for solving this problem . The framework is based on using information from a diverse collection of sources , each of which can be thought of as contributing one or more candidate link-titles for the URL . It can also incorporate the context in which the link-title will be used , along with constraints on its length . Our framework is applicable to several scenarios : obtaining succinct titles for displaying quicklinks , obtaining titles for URLs that lack a good title , constructing succinct sitemaps , etc. . Extensive experiments show that our method is very effective , producing results that are at least 20 % better than non-trivial baselines .
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