document: SEWeP : using site semantics and a taxonomy to enhance the Web personalization process Web personalization is the process of customizing a Web site to the needs of each specific user or set of users , taking advantage of the knowledge acquired through the analysis of the user 's navigational behavior . Integrating usage data with content , structure or user profile data enhances the results of the personalization process . In this paper , we present SEWeP , a system that makes use of both the usage logs and the semantics of a Web site 's content in order to personalize it . Web content is semantically annotated using a conceptual hierarchy ( taxonomy ) . We introduce C-logs , an extended form of Web usage logs that encapsulates knowledge derived from the link semantics . C-logs are used as input to the Web usage mining process , resulting in a broader yet semantically focused set of recommendations .
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