An apparatus comprising: at least one processor ; and at least one memory including computer program code, the at least one memory and the computer program code configured to, with the at least one processor, cause the apparatus to perform at least the following: in response to a hover gesture user input over a display of a portable electronic device , and during the duration of the hover gesture user input, disassociate linking of an orientation of content presented on the display of the portable electronic device with respect to the orientation of the display to retain the particular orientation of the content, wherein the display is proximity sensitive and touch sensitive; in response to removal of the hover gesture user input from the display of the portable electronic device, re-associate the linking of the orientation of content with respect to the orientation of the display of the portable electronic device, and in response to a touch user input at the display following the hover gesture user input, select a function associated with the touched region of the display, wherein the apparatus is configured to detect the hover gesture user input over a proximity-sensitive region of the display of the portable electronic device. at least one processor ; and at least one memory including computer program code, the at least one memory and the computer program code configured to, with the at least one processor, cause the apparatus to perform at least the following: in response to a hover gesture user input over a display of a portable electronic device , and during the duration of the hover gesture user input, disassociate linking of an orientation of content presented on the display of the portable electronic device with respect to the orientation of the display to retain the particular orientation of the content, wherein the display is proximity sensitive and touch sensitive; in response to removal of the hover gesture user input from the display of the portable electronic device, re-associate the linking of the orientation of content with respect to the orientation of the display of the portable electronic device, and in response to a touch user input at the display following the hover gesture user input, select a function associated with the touched region of the display, wherein the apparatus is configured to detect the hover gesture user input over a proximity-sensitive region of the display of the portable electronic device. in response to a hover gesture user input over a display of a portable electronic device , and during the duration of the hover gesture user input, disassociate linking of an orientation of content presented on the display of the portable electronic device with respect to the orientation of the display to retain the particular orientation of the content, wherein the display is proximity sensitive and touch sensitive; in response to removal of the hover gesture user input from the display of the portable electronic device, re-associate the linking of the orientation of content with respect to the orientation of the display of the portable electronic device, and in response to a touch user input at the display following the hover gesture user input, select a function associated with the touched region of the display, wherein the apparatus is configured to detect the hover gesture user input over a proximity-sensitive region of the display of the portable electronic device. <EOS>