A radio broadcasting receiving apparatus that is configured to receive radio broadcasting and is capable of being connected to the Internet, the apparatus comprising a reception unit , a controller , a storage device , and a display device , wherein the reception unit is configured to receive content from a first broadcasting service set as a reception target broadcasting by the controller and output the received content, wherein the controller is configured to: perform, when a reception quality of the reception target broadcasting is degraded, switching of the reception target broadcasting to a second broadcasting service that broadcasts the same content as the first broadcasting service; acquire, before the reception target broadcasting is switched from the first broadcasting service to the second broadcasting service, a link URL of the first broadcasting service from an information service that provides a link URL of a broadcasting service via the Internet; acquire information of a URL representing a location on the Internet of visual content of the first broadcasting service, namely a visual content URL, from the acquired link URL; and acquire visual content from the visual content URL indicated by the acquired information, wherein the display device is configured to display the visual content acquired from the visual content URL, wherein the controller is further configured to: store the visual content URL in the storage device in association with identification information of the first and second broadcasting services; and inquire, after the reception target broadcasting is switched from the first broadcasting service to the second broadcasting service, a link URL of the second broadcasting service from the information service, wherein in a case where the link URL of the second broadcasting service is not acquired from the information service, the display device is further configured to display visual content acquired from the visual content URL stored in the storage device in association with the identification information of the first and second broadcasting services. perform, when a reception quality of the reception target broadcasting is degraded, switching of the reception target broadcasting to a second broadcasting service that broadcasts the same content as the first broadcasting service; acquire, before the reception target broadcasting is switched from the first broadcasting service to the second broadcasting service, a link URL of the first broadcasting service from an information service that provides a link URL of a broadcasting service via the Internet; acquire information of a URL representing a location on the Internet of visual content of the first broadcasting service, namely a visual content URL, from the acquired link URL; and acquire visual content from the visual content URL indicated by the acquired information, store the visual content URL in the storage device in association with identification information of the first and second broadcasting services; and inquire, after the reception target broadcasting is switched from the first broadcasting service to the second broadcasting service, a link URL of the second broadcasting service from the information service, <EOS>