A method executed at a cloud game server, the method comprising: detecting user interaction at a representative image for a game title of a game provided on a cloud gaming site, the user interaction being a hover activity, the cloud gaming site having a plurality of available game titles with each game title associated with a representative image of a corresponding game, the cloud gaming site configured to provide one or more instances of each available game; pre-loading an instance of the game for the game title on a computing device of the cloud game server available to the cloud gaming site, when a period of time associated with the user interaction detected at the representative image corresponding to the game title of the game exceeds a pre-defined threshold time; assigning the pre-loaded instance of the game to the user in response to the user interaction detected at the representative image, the assigning causing a portion of informative content for the game title to be provided for rendering on a client device of the user; and monitoring the user interaction at the pre-loaded instance of the game assigned to the user to define usage history for the pre-loaded instance of the game assigned to the user, wherein the usage history related to the pre-loaded instance of the game is used to predict usage demand for the game title corresponding to the pre-loaded instance of the game and to manage one or more instances of the game for the game title provided on the cloud gaming site; wherein the number of pre-loaded instances of the game for the game title is dynamically adjusted to meet variations in the predicted usage demand, the instances being pre-loaded on one or more computing devices of the cloud game server; and wherein the operations are performed by a processor of the cloud game server. detecting user interaction at a representative image for a game title of a game provided on a cloud gaming site, the user interaction being a hover activity, the cloud gaming site having a plurality of available game titles with each game title associated with a representative image of a corresponding game, the cloud gaming site configured to provide one or more instances of each available game; pre-loading an instance of the game for the game title on a computing device of the cloud game server available to the cloud gaming site, when a period of time associated with the user interaction detected at the representative image corresponding to the game title of the game exceeds a pre-defined threshold time; assigning the pre-loaded instance of the game to the user in response to the user interaction detected at the representative image, the assigning causing a portion of informative content for the game title to be provided for rendering on a client device of the user; and monitoring the user interaction at the pre-loaded instance of the game assigned to the user to define usage history for the pre-loaded instance of the game assigned to the user, wherein the usage history related to the pre-loaded instance of the game is used to predict usage demand for the game title corresponding to the pre-loaded instance of the game and to manage one or more instances of the game for the game title provided on the cloud gaming site; wherein the number of pre-loaded instances of the game for the game title is dynamically adjusted to meet variations in the predicted usage demand, the instances being pre-loaded on one or more computing devices of the cloud game server; and wherein the operations are performed by a processor of the cloud game server. <EOS>