A coloring ultraviolet protective agent, which is useful for shielding ultraviolet rays and coloring, wherein: the coloring ultraviolet protective agent comprises M2 doped oxide particles in which oxide particles (M1Ox) comprising at least M1 being a metal element or metalloid element, are doped with at least one M2 selected from metal elements or metalloid elements other than M1, x is an arbitrary positive number, at least a part of the surface of the M2 doped oxide particles is coated with a compound containing an amorphous silicon oxide, a molar ratio of M1 and M2 (M2/M1) of the M2 doped oxide particles is in the range of 0.01 or more and 1.00 or less, and the M2 doped oxide particles are either one of the following: A) M1 is iron (Fe), color characteristics in the visible region of the M2 doped oxide particles are controlled in the range of 38 ≤ L* ≤ 44, 4 ≤ a* ≤ 14, or 4 ≤ b* ≤ 12 in the L*a*b* color system, and an average molar absorption coefficient in the wavelength range of 200 nm to 380 nm of a dispersion in which the M2 doped oxide particles are dispersed in a dispersion medium, is 1,000 L/(mol·cm) or more; or B) M1 is titanium (Ti), color characteristics in the visible region of the M2 doped oxide particles are controlled in the range of 40 ≤ L* ≤ 95, -35 ≤ a* ≤ 35, or -35 ≤ b* ≤ 35 in the L*a*b* color system, and an average molar absorption coefficient in the wavelength range of 200 nm to 380 nm of a dispersion in which the M2 doped oxide particles are dispersed in a dispersion medium, is 3,500 L/(mol·cm) or more. the coloring ultraviolet protective agent comprises M2 doped oxide particles in which oxide particles (M1Ox) comprising at least M1 being a metal element or metalloid element, are doped with at least one M2 selected from metal elements or metalloid elements other than M1, x is an arbitrary positive number, at least a part of the surface of the M2 doped oxide particles is coated with a compound containing an amorphous silicon oxide, a molar ratio of M1 and M2 (M2/M1) of the M2 doped oxide particles is in the range of 0.01 or more and 1.00 or less, and the M2 doped oxide particles are either one of the following: A) M1 is iron (Fe), color characteristics in the visible region of the M2 doped oxide particles are controlled in the range of 38 ≤ L* ≤ 44, 4 ≤ a* ≤ 14, or 4 ≤ b* ≤ 12 in the L*a*b* color system, and an average molar absorption coefficient in the wavelength range of 200 nm to 380 nm of a dispersion in which the M2 doped oxide particles are dispersed in a dispersion medium, is 1,000 L/(mol·cm) or more; or B) M1 is titanium (Ti), color characteristics in the visible region of the M2 doped oxide particles are controlled in the range of 40 ≤ L* ≤ 95, -35 ≤ a* ≤ 35, or -35 ≤ b* ≤ 35 in the L*a*b* color system, and an average molar absorption coefficient in the wavelength range of 200 nm to 380 nm of a dispersion in which the M2 doped oxide particles are dispersed in a dispersion medium, is 3,500 L/(mol·cm) or more. A) M1 is iron (Fe), color characteristics in the visible region of the M2 doped oxide particles are controlled in the range of 38 ≤ L* ≤ 44, 4 ≤ a* ≤ 14, or 4 ≤ b* ≤ 12 in the L*a*b* color system, and an average molar absorption coefficient in the wavelength range of 200 nm to 380 nm of a dispersion in which the M2 doped oxide particles are dispersed in a dispersion medium, is 1,000 L/(mol·cm) or more; or B) M1 is titanium (Ti), color characteristics in the visible region of the M2 doped oxide particles are controlled in the range of 40 ≤ L* ≤ 95, -35 ≤ a* ≤ 35, or -35 ≤ b* ≤ 35 in the L*a*b* color system, and an average molar absorption coefficient in the wavelength range of 200 nm to 380 nm of a dispersion in which the M2 doped oxide particles are dispersed in a dispersion medium, is 3,500 L/(mol·cm) or more. <EOS>