A transmission control device for visible light communication, comprising: a light emission pattern modulation section configured to control a lighting device to modulate a first characteristic of light emitted from the lighting device having a symbol period of a first time length and a light emission pattern depending on a value of each of the symbols contained in information to be transmitted, and set a number (N) of sampling points for the symbol period of the light emission pattern, thereby dividing said period into a plurality of subsections; and a pulse pattern modulation section configured to control the lighting device to perform, after the light emission pattern modulation, a pulse modulation with a pulse pattern in each of the subsections including a plurality of pulses each having a pulse length (PW) corresponding to a second time length shorter than the first time length with respect to a second characteristic of the light emitted from the lighting device , to carry out multiplexing of the pulse modulation and the light emission pattern modulation, the pulse pattern depending on the value of each of the symbols contained in the information to be transmitted, and set, for each subsection, a peak value (C k1 ) and a bottom value (C k2 ) of the second characteristic of each pulse included in a subsection "k", where k = 1, 2, ..., N, to make an average value of the second characteristic of the light in the subsection "k" after the multiplexing of the pulse modulation and the light emission pattern modulation equal to a value (C k0 ) of the second characteristic at a sampling point of the light emission pattern included in the subsection "k" according to the light emission pattern modulation, in accordance with the following equation: C k 0 = C k 1 + C k 2 2 C k 2 ≡ CONSTANT a light emission pattern modulation section configured to control a lighting device to modulate a first characteristic of light emitted from the lighting device having a symbol period of a first time length and a light emission pattern depending on a value of each of the symbols contained in information to be transmitted, and set a number (N) of sampling points for the symbol period of the light emission pattern, thereby dividing said period into a plurality of subsections; and a pulse pattern modulation section configured to control the lighting device to perform, after the light emission pattern modulation, a pulse modulation with a pulse pattern in each of the subsections including a plurality of pulses each having a pulse length (PW) corresponding to a second time length shorter than the first time length with respect to a second characteristic of the light emitted from the lighting device , to carry out multiplexing of the pulse modulation and the light emission pattern modulation, the pulse pattern depending on the value of each of the symbols contained in the information to be transmitted, and set, for each subsection, a peak value (C k1 ) and a bottom value (C k2 ) of the second characteristic of each pulse included in a subsection "k", where k = 1, 2, ..., N, to make an average value of the second characteristic of the light in the subsection "k" after the multiplexing of the pulse modulation and the light emission pattern modulation equal to a value (C k0 ) of the second characteristic at a sampling point of the light emission pattern included in the subsection "k" according to the light emission pattern modulation, in accordance with the following equation: C k 0 = C k 1 + C k 2 2 C k 2 ≡ CONSTANT <EOS>