A road vehicle comprising: - four wheels , of which at least one pair of driving wheels ; - a passenger compartment configured to accommodate a driver (DR) and at least one passenger (P) alongside the driver (DR); - a vehicle dashboard , comprising in turn an exposed surface visible from within the passenger compartment ; - a content display device ; the road vehicle being characterized in that the content display device comprises: - a first projection device , which is configured to project one or more contents (IM) onto a first projection surface ; the first projection device comprising the first projection surface , which is configured to substantially correspond with a part of the exposed surface , to be visible to the passenger (P) and/or driver (DR) while driving; - at least a first aesthetic surface , also configured to substantially correspond with said part of the exposed surface ; characterized by - a support element , pivotably mounted to the vehicle dashboard and on which at least the first projection surface and the first aesthetic surface are arranged around an axis (A) of symmetry; - a movement system configured to rotate the support element between: a first configuration, wherein the first aesthetic surface is contiguous with the rest of the exposed surface and the first projection surface is hidden within the dashboard , and a second configuration, wherein the first projection surface is contiguous to the rest of the exposed surface and the first aesthetic surface is hidden within the dashboard . - four wheels , of which at least one pair of driving wheels ; - a passenger compartment configured to accommodate a driver (DR) and at least one passenger (P) alongside the driver (DR); - a vehicle dashboard , comprising in turn an exposed surface visible from within the passenger compartment ; - a content display device ; - a first projection device , which is configured to project one or more contents (IM) onto a first projection surface ; the first projection device comprising the first projection surface , which is configured to substantially correspond with a part of the exposed surface , to be visible to the passenger (P) and/or driver (DR) while driving; - at least a first aesthetic surface , also configured to substantially correspond with said part of the exposed surface ; characterized by - a support element , pivotably mounted to the vehicle dashboard and on which at least the first projection surface and the first aesthetic surface are arranged around an axis (A) of symmetry; - a movement system configured to rotate the support element between: a first configuration, wherein the first aesthetic surface is contiguous with the rest of the exposed surface and the first projection surface is hidden within the dashboard , and a second configuration, wherein the first projection surface is contiguous to the rest of the exposed surface and the first aesthetic surface is hidden within the dashboard . a first configuration, wherein the first aesthetic surface is contiguous with the rest of the exposed surface and the first projection surface is hidden within the dashboard , and a second configuration, wherein the first projection surface is contiguous to the rest of the exposed surface and the first aesthetic surface is hidden within the dashboard . <EOS>