A method of manufacturing a multi-layer price tag roll comprising the steps of: providing a machine having a base , a frame , a secondary frame , an unwinder , at least two printers , at least one automated label applicator provided with a plurality of second layer labels in the form of a second label web , and a rewinder ; providing a plurality of base layer labels on a base label roll and mounting said base label roll on said unwinder ; unwinding said base label roll from said unwinder to create a base label web ; printing a first information layer on said base label web using one of said at least two printers to create a printed one-layer price tag web , the first information layer including a first price; applying a second layer of labels to said printed one-layer price tag web using said at least one automated label applicator , which removes the plurality of second layer labels from the second label web and applies the second layer labels to the printed one-layer price tag web as the printed one-layer price tag web moves through the automated label applicator , and which utilizes a low-stick adhesive or a non-stick adhesive to apply the second layer of labels to the printed one-layer price tag web to create a multi-layer price tag web with a second unprinted layer, wherein the first information layer is not revealed due to the presence of the second unprinted layer; printing a second information layer on said unprinted layer of the multi-layer price tag web using another one of said at least two printers to create a completed multi-layer price tag web , the second information layer including a second price; and rewinding said completed mutli-layer price tag web onto said rewinder to create the multi-layer price tag roll , wherein the first price and the second price are different, wherein said at least two printers are thermal transfer printheads, and wherein said low-stick adhesive or non-stick adhesive loses its adhesive qualities once the secondary layer has been removed from the base layer. providing a machine having a base , a frame , a secondary frame , an unwinder , at least two printers , at least one automated label applicator provided with a plurality of second layer labels in the form of a second label web , and a rewinder ; providing a plurality of base layer labels on a base label roll and mounting said base label roll on said unwinder ; unwinding said base label roll from said unwinder to create a base label web ; printing a first information layer on said base label web using one of said at least two printers to create a printed one-layer price tag web , the first information layer including a first price; applying a second layer of labels to said printed one-layer price tag web using said at least one automated label applicator , which removes the plurality of second layer labels from the second label web and applies the second layer labels to the printed one-layer price tag web as the printed one-layer price tag web moves through the automated label applicator , and which utilizes a low-stick adhesive or a non-stick adhesive to apply the second layer of labels to the printed one-layer price tag web to create a multi-layer price tag web with a second unprinted layer, wherein the first information layer is not revealed due to the presence of the second unprinted layer; printing a second information layer on said unprinted layer of the multi-layer price tag web using another one of said at least two printers to create a completed multi-layer price tag web , the second information layer including a second price; and rewinding said completed mutli-layer price tag web onto said rewinder to create the multi-layer price tag roll , wherein the first price and the second price are different, wherein said at least two printers are thermal transfer printheads, and wherein said low-stick adhesive or non-stick adhesive loses its adhesive qualities once the secondary layer has been removed from the base layer. <EOS>