A holder for an inhaler article comprising: a housing comprising a housing cavity for receiving an inhaler article ; a sleeve configured to retain an inhaler article within the housing cavity , the sleeve being movable within the housing cavity along a longitudinal axis of the housing , the sleeve comprising: a sleeve cavity ; a first open end and a second opposing end , the first open end is configured to receive an inhaler article ; characterized in that the second opposing end of the sleeve comprises a tubular element extending into the sleeve cavity and having a central passage in fluid communication with the sleeve cavity , the tubular element comprising an outer surface having an outer diameter that faces an inner surface of the sleeve , the tubular element forming an annular recess with the sleeve cavity configured to receive a distal end of an inhaler article , and at least one air inlet ; wherein the at least one air inlet extends in a direction that is tangential to the central passage to allow air to enter the sleeve cavity and to induce a swirled airflow pattern on the air entering the sleeve cavity . a housing comprising a housing cavity for receiving an inhaler article ; a sleeve configured to retain an inhaler article within the housing cavity , the sleeve being movable within the housing cavity along a longitudinal axis of the housing , the sleeve comprising: a sleeve cavity ; a first open end and a second opposing end , the first open end is configured to receive an inhaler article ; characterized in that the second opposing end of the sleeve comprises a tubular element extending into the sleeve cavity and having a central passage in fluid communication with the sleeve cavity , the tubular element comprising an outer surface having an outer diameter that faces an inner surface of the sleeve , the tubular element forming an annular recess with the sleeve cavity configured to receive a distal end of an inhaler article , and at least one air inlet ; wherein the at least one air inlet extends in a direction that is tangential to the central passage to allow air to enter the sleeve cavity and to induce a swirled airflow pattern on the air entering the sleeve cavity . a sleeve cavity ; a first open end and a second opposing end , the first open end is configured to receive an inhaler article ; characterized in that the second opposing end of the sleeve comprises a tubular element extending into the sleeve cavity and having a central passage in fluid communication with the sleeve cavity , the tubular element comprising an outer surface having an outer diameter that faces an inner surface of the sleeve , the tubular element forming an annular recess with the sleeve cavity configured to receive a distal end of an inhaler article , and at least one air inlet ; characterized in that the second opposing end of the sleeve comprises a tubular element extending into the sleeve cavity and having a central passage in fluid communication with the sleeve cavity , the tubular element comprising an outer surface having an outer diameter that faces an inner surface of the sleeve , the tubular element forming an annular recess with the sleeve cavity configured to receive a distal end of an inhaler article , and at least one air inlet ; wherein the at least one air inlet extends in a direction that is tangential to the central passage to allow air to enter the sleeve cavity and to induce a swirled airflow pattern on the air entering the sleeve cavity . <EOS>