A lid cover apparatus for a beverage container comprising: a rim , wherein the rim is configured to couple to an opening at a top of the beverage container , and the rim is configured to couple with the top of the beverage container; an upper covered portion , coupled to the rim, wherein the covered portion extends in a direction away from the beverage container opening when the lid cover is coupled to the beverage container; and a mouth opening formed in the upper covered portion of the lid cover; characterised by : an aroma opening formed in the upper covered portion of the lid cover to allow at least a portion of the nose of a user to pass through a plane of the aroma opening and into a space inside the lid cover, wherein the aroma opening is larger than the mouth opening , and the aroma opening extends further in a direction away from the beverage container than the mouth opening , and when the lid cover is used by the user and the mouth is placed at the mouth opening to drink from the beverage container , at least a portion of the upper covered portion is above and forms over at least the portion of the user's nose when passing through the aroma opening , thus enveloping and exposing the nose to interior space of the beverage container while separating the nose from an exterior space outside the beverage container . a rim , wherein the rim is configured to couple to an opening at a top of the beverage container , and the rim is configured to couple with the top of the beverage container; an upper covered portion , coupled to the rim, wherein the covered portion extends in a direction away from the beverage container opening when the lid cover is coupled to the beverage container; and a mouth opening formed in the upper covered portion of the lid cover; characterised by : an aroma opening formed in the upper covered portion of the lid cover to allow at least a portion of the nose of a user to pass through a plane of the aroma opening and into a space inside the lid cover, wherein the aroma opening is larger than the mouth opening , and the aroma opening extends further in a direction away from the beverage container than the mouth opening , and when the lid cover is used by the user and the mouth is placed at the mouth opening to drink from the beverage container , at least a portion of the upper covered portion is above and forms over at least the portion of the user's nose when passing through the aroma opening , thus enveloping and exposing the nose to interior space of the beverage container while separating the nose from an exterior space outside the beverage container . an aroma opening formed in the upper covered portion of the lid cover to allow at least a portion of the nose of a user to pass through a plane of the aroma opening and into a space inside the lid cover, wherein the aroma opening is larger than the mouth opening , and the aroma opening extends further in a direction away from the beverage container than the mouth opening , and when the lid cover is used by the user and the mouth is placed at the mouth opening to drink from the beverage container , at least a portion of the upper covered portion is above and forms over at least the portion of the user's nose when passing through the aroma opening , thus enveloping and exposing the nose to interior space of the beverage container while separating the nose from an exterior space outside the beverage container . <EOS>