Urinary incontinence device for insertion in a urethra of a male user, said device comprising: - a non-absorbent body having an outer surface , said body having a leading end , a trailing end , and a portion located between the leading end and the trailing end , the portion having a generally bulbous shape for positioning within the urethra and providing a seal within the urethra preventing urinary leakage from the urethra, the leading end , the trailing end and the portion being permanently affixed to form the body , wherein the body is made of a hard material and does not bend or flex upon insertion; and - a removal mechanism having a first end attached to said body , wherein, when the device is in situ, a portion of said removal mechanism is located outside said user; and wherein the removal mechanism comprises a holding member at a second end of the removal mechanism , wherein: - the portion having a larger diameter than the leading end and the trailing end and the shape of the leading end is tapered to permit insertion of the device into the urethra; - the diameter of the portion is larger than a relaxed, internal diameter of the user's urethral canal ; - the trailing end having a larger diameter than the leading end ; - the outer surface of the body is comprised of a material enabling the development of friction between the outer surface and a wall of the user's urethra to assist in maintaining the device in position within the urethral canal ; - the leading portion , the central portion and the trailing portion are flush with one other when assembled together and the outer surfaces of the portions form a continuous smooth line; and - the removal mechanism is shaped for engaging an applicator . - a non-absorbent body having an outer surface , said body having a leading end , a trailing end , and a portion located between the leading end and the trailing end , the portion having a generally bulbous shape for positioning within the urethra and providing a seal within the urethra preventing urinary leakage from the urethra, the leading end , the trailing end and the portion being permanently affixed to form the body , wherein the body is made of a hard material and does not bend or flex upon insertion; and - a removal mechanism having a first end attached to said body , wherein, when the device is in situ, a portion of said removal mechanism is located outside said user; and wherein the removal mechanism comprises a holding member at a second end of the removal mechanism , - the portion having a larger diameter than the leading end and the trailing end and the shape of the leading end is tapered to permit insertion of the device into the urethra; - the diameter of the portion is larger than a relaxed, internal diameter of the user's urethral canal ; - the trailing end having a larger diameter than the leading end ; - the outer surface of the body is comprised of a material enabling the development of friction between the outer surface and a wall of the user's urethra to assist in maintaining the device in position within the urethral canal ; - the leading portion , the central portion and the trailing portion are flush with one other when assembled together and the outer surfaces of the portions form a continuous smooth line; and - the removal mechanism is shaped for engaging an applicator . <EOS>