A printing method of printing an ink by using a liquid discharge apparatus that comprises: a liquid discharge head having a recording element board that includes a discharge orifice arranged to discharge liquid, a pressure chamber internally provided with a recording element arranged to generate energy used to discharge liquid, a liquid supply channel arranged to supply liquid to the pressure chamber , and a liquid recovery channel arranged to recover liquid from the pressure chamber ; and further comprises flowage means arranged to cause liquid to flow through the liquid supply channel , the pressure chamber , and the liquid recovery channel , in that order, wherein the ink used for printing as the liquid to be ejected by the liquid discharge apparatus comprises a pigment, water, and water-soluble organic solvents, characterized in that specific permittivity ε r of the ink being made to flow through the pressure chamber by the flowage means satisfies the relationship of ε r ≤ 40.7, said specific permittivity ε r of the ink being defined by the following Expression ε r = ∑ n ε n r n / ∑ n r n with n representing the type of water-soluble organic solvent, ε n representing the specific permittivity of the water-soluble organic solvent represented by n, and r n representing the content of the water-soluble organic solvent represented by n as to the total mass of the ink, and being a physical property value excluding water; and in that a discharge orifice portion is formed communicating between the discharge orifice and the pressure chamber , and wherein a height H of the pressure chamber at an upstream side in a direction of flow of the liquid as to the communication portion with the discharge orifice portion, a length P of the discharge orifice portion in the discharge direction of the liquid, and a length W in the flow direction of the liquid at the discharge orifice portion, satisfy a relationship of H − 0.34 × P − 0.66 × W > 1.7 . a liquid discharge head having a recording element board that includes a discharge orifice arranged to discharge liquid, a pressure chamber internally provided with a recording element arranged to generate energy used to discharge liquid, a liquid supply channel arranged to supply liquid to the pressure chamber , and a liquid recovery channel arranged to recover liquid from the pressure chamber ; and further comprises flowage means arranged to cause liquid to flow through the liquid supply channel , the pressure chamber , and the liquid recovery channel , in that order, wherein the ink used for printing as the liquid to be ejected by the liquid discharge apparatus comprises a pigment, water, and water-soluble organic solvents, characterized in that specific permittivity ε r of the ink being made to flow through the pressure chamber by the flowage means satisfies the relationship of ε r ≤ 40.7, said specific permittivity ε r of the ink being defined by the following Expression ε r = ∑ n ε n r n / ∑ n r n with n representing the type of water-soluble organic solvent, ε n representing the specific permittivity of the water-soluble organic solvent represented by n, and r n representing the content of the water-soluble organic solvent represented by n as to the total mass of the ink, and being a physical property value excluding water; and in that a discharge orifice portion is formed communicating between the discharge orifice and the pressure chamber , and wherein a height H of the pressure chamber at an upstream side in a direction of flow of the liquid as to the communication portion with the discharge orifice portion, a length P of the discharge orifice portion in the discharge direction of the liquid, and a length W in the flow direction of the liquid at the discharge orifice portion, satisfy a relationship of H − 0.34 × P − 0.66 × W > 1.7 . <EOS>