A hot-rolled coated steel sheet having high strength, high formability, and excellent bake hardenability, the hot-rolled coated steel sheet consisting of: in wt%, C: 0.05-0.14%, Si: 0.1-1.0%, Mn: 1.0-2.0%, P: 0.001-0.05%, S: 0.001-0.01%, Al: 0.01-0.1%, Cr: 0.005-1.0%, Ti: 0.005-0.13%, Nb: 0.005-0.03%, N: 0.001-0.01%, the remaining component being iron (Fe) and inevitable impurities, wherein the hot-rolled coated steel sheet comprises a mixed structure of ferrite and bainite as a main phase, and as a remaining structure, one or more selected from a group consisting of martensite, austenite, and phase martensite (MA), wherein a fraction of the ferrite and bainite is 95 to 99 area%, and Equation 1 is satisfied, FCO 110 〈 112 〉 + FCO 112 〈 111 〉 ≥ 10 each representing an area fraction occupied by a structure having a crystal orientation, and wherein the hot-rolled coated steel sheet has bake hardenability (BH): 30MPa or more, tensile strength (TS): 780MPa or more, an elongation rate (El): 10% or more, a yield ratio (YR): 0.8 or more, and stretch-flangeability: 40% or more, and wherein a fraction of structures having <112> and <111> orientations is measured by EBSD analysis for an area from 80μm to 180μm in a thickness direction of the steel sheet, and area to 50μm in a rolling direction thereof, that is, for an area of 100μm ×50μm was performed based on an interface between a plating layer and a base steel sheet, and wherein mechanical properties are measured by preparing a DIN standard C-direction specimen for the each hot-rolled steel sheet, and then performing a tensile test at room temperature at a strain rate of 10 mm/min, and wherein bake hardenability is measured by preparing a DIN standard L-direction standard, performing 2% deformation, and then performing heat-treatment the 2% deformed specimen in an oil bath at 170°C for 20 minutes and air cooling at room temperature, and then measuring a low-yield value, as a difference value thereof, and wherein stretch-flangeability is evaluated based on JFST 1001 to 1996 standards. 0.005-1.0%, Ti: 0.005-0.13%, Nb: 0.005-0.03%, N: 0.001-0.01%, the remaining component being iron (Fe) and inevitable impurities, wherein the hot-rolled coated steel sheet comprises a mixed structure of ferrite and bainite as a main phase, and as a remaining structure, one or more selected from a group consisting of martensite, austenite, and phase martensite (MA), wherein a fraction of the ferrite and bainite is 95 to 99 area%, and Equation 1 is satisfied, FCO 110 〈 112 〉 + FCO 112 〈 111 〉 ≥ 10 each representing an area fraction occupied by a structure having a crystal orientation, and wherein the hot-rolled coated steel sheet has bake hardenability (BH): 30MPa or more, tensile strength (TS): 780MPa or more, an elongation rate (El): 10% or more, a yield ratio (YR): 0.8 or more, and stretch-flangeability: 40% or more, and wherein a fraction of structures having <112> and <111> orientations is measured by EBSD analysis for an area from 80μm to 180μm in a thickness direction of the steel sheet, and area to 50μm in a rolling direction thereof, that is, for an area of 100μm ×50μm was performed based on an interface between a plating layer and a base steel sheet, and wherein mechanical properties are measured by preparing a DIN standard C-direction specimen for the each hot-rolled steel sheet, and then performing a tensile test at room temperature at a strain rate of 10 mm/min, and wherein bake hardenability is measured by preparing a DIN standard L-direction standard, performing 2% deformation, and then performing heat-treatment the 2% deformed specimen in an oil bath at 170°C for 20 minutes and air cooling at room temperature, and then measuring a low-yield value, as a difference value thereof, and wherein stretch-flangeability is evaluated based on JFST 1001 to 1996 standards. <EOS>