A display apparatus comprising: a detector configured to detect user motion; a display ; a power supplier ; a communicator ; and a controller configured to control the detector, the display, the power supplier, and the communicator, wherein the controller is configured to: switch a state of the display apparatus from a power off state to a pre-power on state based on a user motion being identified by the detector; control the display to display a predetermined screen on a portion of the display based on first control information, in response to a motion of a remote control device while the display apparatus is in the pre-power on state, being received from the remote control device through the communicator ; and control the display to display content on a whole of the display in response to second control information received from the remote control device characterized in that the controller is further configured to: control the display to display the preset screen on a part of an area of the display to which power is supplied; and to control the power supplier to provide power to a part of an area of the screen for displaying the predetermined screen which is different from the power provided to a rest of an area of the display . a detector configured to detect user motion; a display ; a power supplier ; a communicator ; and a controller configured to control the detector, the display, the power supplier, and the communicator, wherein the controller is configured to: switch a state of the display apparatus from a power off state to a pre-power on state based on a user motion being identified by the detector; control the display to display a predetermined screen on a portion of the display based on first control information, in response to a motion of a remote control device while the display apparatus is in the pre-power on state, being received from the remote control device through the communicator ; and control the display to display content on a whole of the display in response to second control information received from the remote control device characterized in that the controller is further configured to: control the display to display the preset screen on a part of an area of the display to which power is supplied; and to control the power supplier to provide power to a part of an area of the screen for displaying the predetermined screen which is different from the power provided to a rest of an area of the display . switch a state of the display apparatus from a power off state to a pre-power on state based on a user motion being identified by the detector; control the display to display a predetermined screen on a portion of the display based on first control information, in response to a motion of a remote control device while the display apparatus is in the pre-power on state, being received from the remote control device through the communicator ; and control the display to display content on a whole of the display in response to second control information received from the remote control device characterized in that the controller is further configured to: control the display to display the preset screen on a part of an area of the display to which power is supplied; and to control the power supplier to provide power to a part of an area of the screen for displaying the predetermined screen which is different from the power provided to a rest of an area of the display . <EOS>