A vehicle seat , the vehicle seat comprising a passenger restraining device for a vehicle, the passenger restraining device comprising: a three-point seatbelt device including a shoulder belt that extends from above a seat transverse direction one end side of a seatback , which structures the vehicle seat in which a passenger (P) sits, toward a buckle that is at a lower portion of a seat transverse direction another end side; a belt guide that is provided at an upper portion side of the seat transverse direction one end side of the seatback , through which the shoulder belt is inserted, and that is disposed along a restrained surface of the passenger (P) seated in the vehicle seat ; a fixing portion that fixes a length direction rear end portion of the belt guide to a seat shoulder opening that is at the seat transverse direction one end side of an upper portion of the seatback ; and a front side portion that is provided at a length direction front side of the belt guide , that, in a usual state, i.e., a state that is not at the time of a front collision, is disposed further toward a vehicle front side than a collarbone of the passenger (P) seated in the vehicle seat , and that is structured so as to be hard to bend as compared with a length direction rear side portion of the belt guide , wherein the belt guide has a belt insert-through portion through which the shoulder belt is inserted, and a pad that is disposed, with respect to the belt insert-through portion , at a side of the passenger (P) seated in the vehicle seat , characterized in that a front side portion of the pad is more difficult to bend than a rear side portion of the pad , and the rear side portion of the belt guide is disposed in a region facing the collarbone in the usual state. a three-point seatbelt device including a shoulder belt that extends from above a seat transverse direction one end side of a seatback , which structures the vehicle seat in which a passenger (P) sits, toward a buckle that is at a lower portion of a seat transverse direction another end side; a belt guide that is provided at an upper portion side of the seat transverse direction one end side of the seatback , through which the shoulder belt is inserted, and that is disposed along a restrained surface of the passenger (P) seated in the vehicle seat ; a fixing portion that fixes a length direction rear end portion of the belt guide to a seat shoulder opening that is at the seat transverse direction one end side of an upper portion of the seatback ; and a front side portion that is provided at a length direction front side of the belt guide , that, in a usual state, i.e., a state that is not at the time of a front collision, is disposed further toward a vehicle front side than a collarbone of the passenger (P) seated in the vehicle seat , and that is structured so as to be hard to bend as compared with a length direction rear side portion of the belt guide , wherein the belt guide has a belt insert-through portion through which the shoulder belt is inserted, and a pad that is disposed, with respect to the belt insert-through portion , at a side of the passenger (P) seated in the vehicle seat , characterized in that a front side portion of the pad is more difficult to bend than a rear side portion of the pad , and the rear side portion of the belt guide is disposed in a region facing the collarbone in the usual state. <EOS>