A self-returning rotary switch assembly , in particular a self-returning rotary switch assembly of a steering wheel column integrated module of an automotive vehicle, comprising a support , an activating element disposed rotationally within the support and mechanically coupled with an electric signal device, a self-returning haptic assembly with said activating element to maintain a neutral position thereof, and a multi-position haptic assembly coupled with said activating element to provide several intermediate angular positions, characterised in that said self-returning haptic assembly comprises two spring plungers disposed substantially parallelly and coplanarly to the axis (A) of rotation of said activating element and pressing onto two respective curved engaging surfaces , each comprising two locally helical sections joined by an axial recession forming an equilibrium point in order to maintain the neutral position of said activating element and shaped symmetrically so that the self-returning action takes place regardless of the direction of rotation of the activating element with respect to said equilibrium point , in that said multi-position haptic assembly comprises at least one spring plunger disposed substantially perpendicularly to the axis (A) of rotation of said activating element and pressing onto a curved, engaging surface provided with a number of radial recessions and a number of radial projections corresponding to the intermediate angular positions and providing haptic multi-position functionality of the assembly , wherein said engaging surfaces of said self-returning haptic assembly and said engaging surface of said multi-position haptic assembly are formed within the internal space of the activating element having a form of a single uniform component, and in that each of said spring plungers comprises an engaging cap encompassing a spring . characterised in that said self-returning haptic assembly comprises two spring plungers disposed substantially parallelly and coplanarly to the axis (A) of rotation of said activating element and pressing onto two respective curved engaging surfaces , each comprising two locally helical sections joined by an axial recession forming an equilibrium point in order to maintain the neutral position of said activating element and shaped symmetrically so that the self-returning action takes place regardless of the direction of rotation of the activating element with respect to said equilibrium point , in that said multi-position haptic assembly comprises at least one spring plunger disposed substantially perpendicularly to the axis (A) of rotation of said activating element and pressing onto a curved, engaging surface provided with a number of radial recessions and a number of radial projections corresponding to the intermediate angular positions and providing haptic multi-position functionality of the assembly , wherein said engaging surfaces of said self-returning haptic assembly and said engaging surface of said multi-position haptic assembly are formed within the internal space of the activating element having a form of a single uniform component, and in that each of said spring plungers comprises an engaging cap encompassing a spring . <EOS>