A dispensing container comprising a vessel , the vessel having: a groove extending along the vessel which causes the centre of gravity of liquid contents of the vessel to be positioned differently, when oriented in a lain-on-side attitude, from its notional position, in the absence of the formation or element; characterised in that : the dispensing container further comprises a circumferential formation arranged circumferentially around the vessel, wherein, when the container is in the lain-on-side attitude and contains a first volume of content, the centre of gravity of the content biases the container to roll on the circumferential formation to a first orientation, and when the container is in the lain-on-side attitude and has a second volume of content, the centre of gravity of the container biases the container to roll on the circumferential formation to a second orientation, different to the first, characterised in that the circumferential formation is arranged to project from the vessel such that when the container is in the lain-on-side attitude, the circumferential formation lifts at least a portion of the container away from a surface to reduce the surface area of the container that is in contact with the surface. a groove extending along the vessel which causes the centre of gravity of liquid contents of the vessel to be positioned differently, when oriented in a lain-on-side attitude, from its notional position, in the absence of the formation or element; characterised in that : the dispensing container further comprises a circumferential formation arranged circumferentially around the vessel, wherein, when the container is in the lain-on-side attitude and contains a first volume of content, the centre of gravity of the content biases the container to roll on the circumferential formation to a first orientation, and when the container is in the lain-on-side attitude and has a second volume of content, the centre of gravity of the container biases the container to roll on the circumferential formation to a second orientation, different to the first, characterised in that the circumferential formation is arranged to project from the vessel such that when the container is in the lain-on-side attitude, the circumferential formation lifts at least a portion of the container away from a surface to reduce the surface area of the container that is in contact with the surface. the dispensing container further comprises a circumferential formation arranged circumferentially around the vessel, wherein, when the container is in the lain-on-side attitude and contains a first volume of content, the centre of gravity of the content biases the container to roll on the circumferential formation to a first orientation, and when the container is in the lain-on-side attitude and has a second volume of content, the centre of gravity of the container biases the container to roll on the circumferential formation to a second orientation, different to the first, characterised in that the circumferential formation is arranged to project from the vessel such that when the container is in the lain-on-side attitude, the circumferential formation lifts at least a portion of the container away from a surface to reduce the surface area of the container that is in contact with the surface. <EOS>