A hot stamping foil which is transferred to a transfer target by applying heat and pressure, comprising: a carrier having a first surface and an opposite second surface ; a laminated optical decoration body having a laminated optical structure formed on the first surface of the carrier ; and a back coat layer formed on the second surface , which is a surface to which heat and pressure are applied when the carrier is transferred, wherein the back coat layer is a composite of a binder resin which is cellulose acetate or polyamide imide and auxiliary particles containing an aliphatic compound as a main component, wherein the laminated optical decoration body includes: a sinking control layer which contains a soft resin and a deformation limiting agent which have different flexibilities when applying heat and pressure, and is formed on the laminated optical structure ; and an adhesive layer which is formed on the sinking control layer and bonded to the transfer target, wherein the adhesive layer contains: a resin component which contains a thermoplastic resin having a glass transition temperature lower than room temperature and which is an acrylic resin; and spacer particles which have a particle size larger than a thickness of a layer formed from the acrylic resin and some of which protrude from the resin component , wherein the height at which the auxiliary particles protrude from the binder resin is lower than the protrusion height at which the spacer particles protrude from the resin component , and wherein the surface of the back coat layer has a dynamic friction coefficient of 0.30 or less and a continuous load type scratch strength of 9.5 g or more. a carrier having a first surface and an opposite second surface ; a laminated optical decoration body having a laminated optical structure formed on the first surface of the carrier ; and a back coat layer formed on the second surface , which is a surface to which heat and pressure are applied when the carrier is transferred, wherein the back coat layer is a composite of a binder resin which is cellulose acetate or polyamide imide and auxiliary particles containing an aliphatic compound as a main component, wherein the laminated optical decoration body includes: a sinking control layer which contains a soft resin and a deformation limiting agent which have different flexibilities when applying heat and pressure, and is formed on the laminated optical structure ; and an adhesive layer which is formed on the sinking control layer and bonded to the transfer target, a sinking control layer which contains a soft resin and a deformation limiting agent which have different flexibilities when applying heat and pressure, and is formed on the laminated optical structure ; and an adhesive layer which is formed on the sinking control layer and bonded to the transfer target, wherein the adhesive layer contains: a resin component which contains a thermoplastic resin having a glass transition temperature lower than room temperature and which is an acrylic resin; and spacer particles which have a particle size larger than a thickness of a layer formed from the acrylic resin and some of which protrude from the resin component , a resin component which contains a thermoplastic resin having a glass transition temperature lower than room temperature and which is an acrylic resin; and spacer particles which have a particle size larger than a thickness of a layer formed from the acrylic resin and some of which protrude from the resin component , wherein the height at which the auxiliary particles protrude from the binder resin is lower than the protrusion height at which the spacer particles protrude from the resin component , and wherein the surface of the back coat layer has a dynamic friction coefficient of 0.30 or less and a continuous load type scratch strength of 9.5 g or more. <EOS>