A multiphase personal care composition comprising: a. an aqueous structured surfactant phase characterized in that said aqueous structured surfactant phase comprises: a) from 5% to 16%, by weight of said multiphase personal care composition, of a lathering surfactant selected from the group consisting of anionic surfactants, nonionic surfactants, amphoteric surfactants, cationic surfactants or mixtures thereof; b) a structuring system comprising: i. a non-ionic emulsifier having an HLB of from 1.4 to 13; preferably said nonionic emulsifier has an HLB of from 3.4 to 13.0; more preferably said nonionic emulsifier has an HLB of from 3.4 to 8.0, wherein the non-ionic emulsifier is trideceth-3; ii. 0.05% to 5%, preferably 0.25% to 1.0%, by weight of said multiphase personal care composition, of an associative polymer, wherein the associative polymer comprises hydrophobically modified polyacrylates, and wherein the total amount of the associative polymer is 0.05% to 5%, preferably 0.25% to 1.0%, by weight of said multiphase personal care composition; iii. an electrolyte; and b. a benefit phase comprising from 1% to 50%, by weight of said multiphase personal care composition, of a hydrophobic benefit material. a. an aqueous structured surfactant phase characterized in that said aqueous structured surfactant phase comprises: a) from 5% to 16%, by weight of said multiphase personal care composition, of a lathering surfactant selected from the group consisting of anionic surfactants, nonionic surfactants, amphoteric surfactants, cationic surfactants or mixtures thereof; b) a structuring system comprising: i. a non-ionic emulsifier having an HLB of from 1.4 to 13; preferably said nonionic emulsifier has an HLB of from 3.4 to 13.0; more preferably said nonionic emulsifier has an HLB of from 3.4 to 8.0, wherein the non-ionic emulsifier is trideceth-3; ii. 0.05% to 5%, preferably 0.25% to 1.0%, by weight of said multiphase personal care composition, of an associative polymer, wherein the associative polymer comprises hydrophobically modified polyacrylates, and wherein the total amount of the associative polymer is 0.05% to 5%, preferably 0.25% to 1.0%, by weight of said multiphase personal care composition; iii. an electrolyte; and a) from 5% to 16%, by weight of said multiphase personal care composition, of a lathering surfactant selected from the group consisting of anionic surfactants, nonionic surfactants, amphoteric surfactants, cationic surfactants or mixtures thereof; b) a structuring system comprising: i. a non-ionic emulsifier having an HLB of from 1.4 to 13; preferably said nonionic emulsifier has an HLB of from 3.4 to 13.0; more preferably said nonionic emulsifier has an HLB of from 3.4 to 8.0, wherein the non-ionic emulsifier is trideceth-3; ii. 0.05% to 5%, preferably 0.25% to 1.0%, by weight of said multiphase personal care composition, of an associative polymer, wherein the associative polymer comprises hydrophobically modified polyacrylates, and wherein the total amount of the associative polymer is 0.05% to 5%, preferably 0.25% to 1.0%, by weight of said multiphase personal care composition; iii. an electrolyte; and i. a non-ionic emulsifier having an HLB of from 1.4 to 13; preferably said nonionic emulsifier has an HLB of from 3.4 to 13.0; more preferably said nonionic emulsifier has an HLB of from 3.4 to 8.0, wherein the non-ionic emulsifier is trideceth-3; ii. 0.05% to 5%, preferably 0.25% to 1.0%, by weight of said multiphase personal care composition, of an associative polymer, wherein the associative polymer comprises hydrophobically modified polyacrylates, and wherein the total amount of the associative polymer is 0.05% to 5%, preferably 0.25% to 1.0%, by weight of said multiphase personal care composition; iii. an electrolyte; and b. a benefit phase comprising from 1% to 50%, by weight of said multiphase personal care composition, of a hydrophobic benefit material. <EOS>