A method of managing content in an augmented reality, AR, system comprising a screen, the method comprising: identifying (S512) a digital artifact that is used by a first application of an electronic device , and selecting, based on a user input, the digital artifact on the screen; executing (S514) an image capturing application to capture images using an image capturing device of the electronic device in an AR mode; displaying (S516) the digital artifact on at least one captured image on the screen, wherein the at least one captured image includes an object of a real world and the digital artifact is displayed on the object; characterised by the method further comprising calculating model view projection, MVP, matrices for a planar surface of the object; wherein the displaying (S516) the digital artifact comprises flattening the digital artifact to match a perspective of the planar surface of the object based on the calculated MVP matrix of the object, and superimposing the flattened digital artifact on the planar surface of the object based on the perspective; transmitting, by the electronic device, the digital artifact to a server for forwarding to a second electronic device; wherein the digital artifact comprises the geographical position and orientation of the electronic device; wherein when the second electronic device is located at a distance from of the object on which the digital artifact is superimposed that is less than a first threshold distance, a notification including the digital artifact is transmitted to the second electronic device, and while the digital artifact is displayed, receiving (S518) a user input on at least one of the digital artifact or the object for performing an action associated with the digital artifact. identifying (S512) a digital artifact that is used by a first application of an electronic device , and selecting, based on a user input, the digital artifact on the screen; executing (S514) an image capturing application to capture images using an image capturing device of the electronic device in an AR mode; displaying (S516) the digital artifact on at least one captured image on the screen, wherein the at least one captured image includes an object of a real world and the digital artifact is displayed on the object; characterised by the method further comprising calculating model view projection, MVP, matrices for a planar surface of the object; wherein the displaying (S516) the digital artifact comprises flattening the digital artifact to match a perspective of the planar surface of the object based on the calculated MVP matrix of the object, and superimposing the flattened digital artifact on the planar surface of the object based on the perspective; transmitting, by the electronic device, the digital artifact to a server for forwarding to a second electronic device; wherein the digital artifact comprises the geographical position and orientation of the electronic device; wherein when the second electronic device is located at a distance from of the object on which the digital artifact is superimposed that is less than a first threshold distance, a notification including the digital artifact is transmitted to the second electronic device, and while the digital artifact is displayed, receiving (S518) a user input on at least one of the digital artifact or the object for performing an action associated with the digital artifact. <EOS>