An electric toothbrush comprising: a handle having a first end, a second end and an internal chamber ; a head coupled to the first end of the handle , the head comprising a plurality of bristles ; a grip at the second end and configured for holding the electric toothbrush by a user; a window positioned on the electric toothbrush ; an illumination element within the internal chamber and configured such that light from the illumination element is visible through the window ; a power source within the internal chamber and coupled to the illumination element ; a motor within the internal chamber and configured to impart motion to at least one of the plurality of bristles ; a timing circuit configured to activate for a set period of time, wherein the illumination element is activated during all, part of, and/or at the end of, the set period of time; and an activation device configured to activate the motor and the timing circuit; wherein the electric toothbrush is configured so that, when in use brushing teeth, the user can see light from the illumination element in a mirror facing the user; characterized by a frame positioned within the internal chamber , wherein the frame secures the motor , the illumination element , and at least a part of the activation device in place within the internal chamber, and wherein the motor , the illumination element , and at least a part of the activation device are attached to the frame prior to insertion into the chamber, the frame having at least one prong configured to engage a wall of the internal chamber to secure the frame in place within the internal chamber . a handle having a first end, a second end and an internal chamber ; a head coupled to the first end of the handle , the head comprising a plurality of bristles ; a grip at the second end and configured for holding the electric toothbrush by a user; a window positioned on the electric toothbrush ; an illumination element within the internal chamber and configured such that light from the illumination element is visible through the window ; a power source within the internal chamber and coupled to the illumination element ; a motor within the internal chamber and configured to impart motion to at least one of the plurality of bristles ; a timing circuit configured to activate for a set period of time, wherein the illumination element is activated during all, part of, and/or at the end of, the set period of time; and an activation device configured to activate the motor and the timing circuit; wherein the electric toothbrush is configured so that, when in use brushing teeth, the user can see light from the illumination element in a mirror facing the user; characterized by a frame positioned within the internal chamber , wherein the frame secures the motor , the illumination element , and at least a part of the activation device in place within the internal chamber, and wherein the motor , the illumination element , and at least a part of the activation device are attached to the frame prior to insertion into the chamber, the frame having at least one prong configured to engage a wall of the internal chamber to secure the frame in place within the internal chamber . <EOS>