A display case door comprising: an insulated panel assembly , wherein the insulated panel assembly is transparent to visible light; a door frame extending about and secured to a peripheral edge of the insulated panel assembly; an electronic display (18a-g) overlaying a majority of the insulated panel assembly, wherein the electronic display comprises an outer housing and an electronically controllable display panel mounted to the outer housing, and wherein the outer housing is positioned directly against the front surface of panel assembly; a mounting bezel secured to the door frame and having a coupling end that extends over an edge of the electronic display to releasably secure the electronic display to the door frame; a transparent protective panel positioned between a front surface of the electronic display and the coupling end of the mounting bezel; a first cover bezel coupled to a front surface of the door frame, the first cover bezel sized to overlay the front surface of the door frame and the coupling end of the mounting bezel; a circuitry module positioned in a bottom portion of the door frame and overlaying a portion of the insulated panel assembly, the circuitry module releasably coupled to the door frame, and the circuitry module comprising a media player in electronic communication with the electronic display, the media player configured to control media content presented on the electronic display; a power cable disposed within a channel in a portion of the door frame, the power cable electrically connected to the electronic display and to the media player, and a second cover bezel coupled to the door frame and covering the circuitry module, the second bezel cover comprising a plurality of louvers configured to provide cooling air-flow to the media player. an insulated panel assembly , wherein the insulated panel assembly is transparent to visible light; a door frame extending about and secured to a peripheral edge of the insulated panel assembly; an electronic display (18a-g) overlaying a majority of the insulated panel assembly, wherein the electronic display comprises an outer housing and an electronically controllable display panel mounted to the outer housing, and wherein the outer housing is positioned directly against the front surface of panel assembly; a mounting bezel secured to the door frame and having a coupling end that extends over an edge of the electronic display to releasably secure the electronic display to the door frame; a transparent protective panel positioned between a front surface of the electronic display and the coupling end of the mounting bezel; a first cover bezel coupled to a front surface of the door frame, the first cover bezel sized to overlay the front surface of the door frame and the coupling end of the mounting bezel; a circuitry module positioned in a bottom portion of the door frame and overlaying a portion of the insulated panel assembly, the circuitry module releasably coupled to the door frame, and the circuitry module comprising a media player in electronic communication with the electronic display, the media player configured to control media content presented on the electronic display; a power cable disposed within a channel in a portion of the door frame, the power cable electrically connected to the electronic display and to the media player, and a second cover bezel coupled to the door frame and covering the circuitry module, the second bezel cover comprising a plurality of louvers configured to provide cooling air-flow to the media player. <EOS>