A vehicle notification sound emitting apparatus comprising: a sound emitting device configured to emit a forward advancement notification sound (S, D) outside of a vehicle to inform a person in an area surrounding the vehicle that the vehicle will move in a forward direction in response to a driver performing a forward movement shift operation, and emit a reverse movement notification sound (R) to inform a person in the area surrounding the vehicle will move in a reverse movement in response to a driver performing a reverse movement shift operation in order to drive in reverse; and a notification sound control device configured to operate the sound emitting device , characterized in that the notification sound control device is configured to operate the sound emitting device to selectively emit the forward advancement notification sound (S, D) and the reverse movement notification sound (R) under different conditions, respectively, the notification sound control device including a forward advancement notification sound emission timing section (S12 to S15, S21 to S27) configured to set a start timing of the forward advancement notification sound (S, D) in response to both a forward movement shift operation, which issues a vehicle movement command, having been performed and an additional start movement preparation operation of the vehicle having been performed, and a reverse movement notification sound emission timing section (S41 to S43) configured to set a start timing of the reverse movement notification sound (R) to be emitted immediately in response to the reverse movement shift operation having been performed. a sound emitting device configured to emit a forward advancement notification sound (S, D) outside of a vehicle to inform a person in an area surrounding the vehicle that the vehicle will move in a forward direction in response to a driver performing a forward movement shift operation, and emit a reverse movement notification sound (R) to inform a person in the area surrounding the vehicle will move in a reverse movement in response to a driver performing a reverse movement shift operation in order to drive in reverse; and a notification sound control device configured to operate the sound emitting device , characterized in that the notification sound control device is configured to operate the sound emitting device to selectively emit the forward advancement notification sound (S, D) and the reverse movement notification sound (R) under different conditions, respectively, the notification sound control device including a forward advancement notification sound emission timing section (S12 to S15, S21 to S27) configured to set a start timing of the forward advancement notification sound (S, D) in response to both a forward movement shift operation, which issues a vehicle movement command, having been performed and an additional start movement preparation operation of the vehicle having been performed, and a reverse movement notification sound emission timing section (S41 to S43) configured to set a start timing of the reverse movement notification sound (R) to be emitted immediately in response to the reverse movement shift operation having been performed. a forward advancement notification sound emission timing section (S12 to S15, S21 to S27) configured to set a start timing of the forward advancement notification sound (S, D) in response to both a forward movement shift operation, which issues a vehicle movement command, having been performed and an additional start movement preparation operation of the vehicle having been performed, and a reverse movement notification sound emission timing section (S41 to S43) configured to set a start timing of the reverse movement notification sound (R) to be emitted immediately in response to the reverse movement shift operation having been performed. <EOS>