An electronic device comprising: a front face , a side face and a back face ; a bended display including a touch screen and including a front display region covering at least partially the front face , a side display region covering at least partially the side face , and a back display region covering at least partially the back face ; and a sensor unit comprising an acceleration sensor; and a processor configured to: control the bended display to display, on the side display region , a plurality of icons for executing corresponding applications, receive a touch input on an icon of the plurality of icons on the side display region , and control the bended display to display content corresponding to the icon on the front display region or the back display region , wherein the processor is further configured to: detect, based on a signal outputted from the acceleration sensor, whether a user of the electronic device looks at the front display region , if yes, control the bended display to display the content on the front display region and to turn off the back display region , and if it is further detected, based on a signal outputted from the acceleration sensor, that the user has turned the electronic device , control the bended display to display related content on the back display region . a front face , a side face and a back face ; a bended display including a touch screen and including a front display region covering at least partially the front face , a side display region covering at least partially the side face , and a back display region covering at least partially the back face ; and a sensor unit comprising an acceleration sensor; and a processor configured to: control the bended display to display, on the side display region , a plurality of icons for executing corresponding applications, receive a touch input on an icon of the plurality of icons on the side display region , and control the bended display to display content corresponding to the icon on the front display region or the back display region , wherein the processor is further configured to: detect, based on a signal outputted from the acceleration sensor, whether a user of the electronic device looks at the front display region , if yes, control the bended display to display the content on the front display region and to turn off the back display region , and if it is further detected, based on a signal outputted from the acceleration sensor, that the user has turned the electronic device , control the bended display to display related content on the back display region . control the bended display to display, on the side display region , a plurality of icons for executing corresponding applications, receive a touch input on an icon of the plurality of icons on the side display region , and control the bended display to display content corresponding to the icon on the front display region or the back display region , wherein the processor is further configured to: detect, based on a signal outputted from the acceleration sensor, whether a user of the electronic device looks at the front display region , if yes, control the bended display to display the content on the front display region and to turn off the back display region , and if it is further detected, based on a signal outputted from the acceleration sensor, that the user has turned the electronic device , control the bended display to display related content on the back display region . detect, based on a signal outputted from the acceleration sensor, whether a user of the electronic device looks at the front display region , if yes, control the bended display to display the content on the front display region and to turn off the back display region , and if it is further detected, based on a signal outputted from the acceleration sensor, that the user has turned the electronic device , control the bended display to display related content on the back display region . <EOS>