A thermally controlled container for holding consumable products, said container including: a body having one or more soft or flexible layers the body configured to define a cavity for receiving said consumable products; a lid having one or more soft or flexible layers, the lid configured to co-operate with said body to close the cavity ; and at least one packet member having thermally sensitive material retained therein; wherein: each of the body and lid includes an outer layer of soft sheet material, an intermediate layer of flexible insulative material and an inner layer of soft sheet material; wherein a pocket is formed between the inner layer of soft sheet material and the intermediate layer of flexible insulative material, the pocket defining an enclosed space into which the at least one packet member is received; wherein a border extends around at least part of the at least one packet member , the border being sewn or otherwise attached to the inner layer of soft material, the outer layer of soft sheet material, and/or the intermediate layer , to hold the at least one packet member in a position to provide effective thermal control during use and prevent movement of the at least one packet member within the pocket . a body having one or more soft or flexible layers the body configured to define a cavity for receiving said consumable products; a lid having one or more soft or flexible layers, the lid configured to co-operate with said body to close the cavity ; and at least one packet member having thermally sensitive material retained therein; wherein: each of the body and lid includes an outer layer of soft sheet material, an intermediate layer of flexible insulative material and an inner layer of soft sheet material; wherein a pocket is formed between the inner layer of soft sheet material and the intermediate layer of flexible insulative material, the pocket defining an enclosed space into which the at least one packet member is received; wherein a border extends around at least part of the at least one packet member , the border being sewn or otherwise attached to the inner layer of soft material, the outer layer of soft sheet material, and/or the intermediate layer , to hold the at least one packet member in a position to provide effective thermal control during use and prevent movement of the at least one packet member within the pocket . each of the body and lid includes an outer layer of soft sheet material, an intermediate layer of flexible insulative material and an inner layer of soft sheet material; wherein a pocket is formed between the inner layer of soft sheet material and the intermediate layer of flexible insulative material, the pocket defining an enclosed space into which the at least one packet member is received; wherein a border extends around at least part of the at least one packet member , the border being sewn or otherwise attached to the inner layer of soft material, the outer layer of soft sheet material, and/or the intermediate layer , to hold the at least one packet member in a position to provide effective thermal control during use and prevent movement of the at least one packet member within the pocket . <EOS>