A method for detecting objects of interest, the method comprising: receiving gaze tracking data of a person looking at a collection of objects , the gaze tracking data comprising data points, which indicate a focus point, at which the person is looking, and information about a peripheral view, wherein the peripheral view is modeled with an area surrounding the focus point and excluding the focus point; determining a map of objects in the field of view of the person, the map of objects indicating, at which position an object in the collection of objects is arranged; determining gaze interaction events for objects in the collection of objects by matching the gaze tracking data to the map of objects, wherein a gaze interaction event for an object indicates that a specific gazing interaction has occurred with respect to the object; determining category characteristics for the objects having gaze interaction events , wherein a category characteristic describes the object with respect to a specific object category ; determining an involvement level for the objects having gaze interaction events , wherein only objects with an involvement level higher than an involvement level threshold are considered to be objects, the person is interested in; determining a negative involvement level for the objects having gaze interaction events based on the model of the peripheral view, wherein objects with a negative involvement level higher than a negative involvement level threshold are excluded from objects, the person is interested in; determining at least one category characteristic of interest by finding at least one category characteristic which is assigned to the plurality of objects , which have gaze interaction events indicating the person is interested in these objects . receiving gaze tracking data of a person looking at a collection of objects , the gaze tracking data comprising data points, which indicate a focus point, at which the person is looking, and information about a peripheral view, wherein the peripheral view is modeled with an area surrounding the focus point and excluding the focus point; determining a map of objects in the field of view of the person, the map of objects indicating, at which position an object in the collection of objects is arranged; determining gaze interaction events for objects in the collection of objects by matching the gaze tracking data to the map of objects, wherein a gaze interaction event for an object indicates that a specific gazing interaction has occurred with respect to the object; determining category characteristics for the objects having gaze interaction events , wherein a category characteristic describes the object with respect to a specific object category ; determining an involvement level for the objects having gaze interaction events , wherein only objects with an involvement level higher than an involvement level threshold are considered to be objects, the person is interested in; determining a negative involvement level for the objects having gaze interaction events based on the model of the peripheral view, wherein objects with a negative involvement level higher than a negative involvement level threshold are excluded from objects, the person is interested in; determining at least one category characteristic of interest by finding at least one category characteristic which is assigned to the plurality of objects , which have gaze interaction events indicating the person is interested in these objects . <EOS>