A brake control device , comprising: an object detection unit configured to detect an object in front of a vehicle; a collision determination unit configured to determine whether a predetermined condition is satisfied, the predetermined condition indicating that there is a possibility that the vehicle collides with the object; a specified condition determination unit configured to determine whether a specified condition is satisfied, the specified condition including a condition that an operation amount of a brake operation unit of the vehicle is larger than a predetermined brake pedal operation amount; and a control unit capable of controlling a brake of the vehicle, the control unit configured to: (a) apply an automatic brake when it is determined that the predetermined condition is satisfied, the automatic brake automatically applying a braking force to the vehicle, and (b) stop the automatic brake when an operation amount of an accelerator operation unit of the vehicle becomes equal to or larger than a predetermined threshold while the automatic brake is applied, characterized in that the control unit is further configured to: (c) regardless of whether the operation amount of the accelerator operation unit becomes equal to or larger than the predetermined threshold, when it is determined that the specified condition is satisfied while the automatic brake is applied, either continue the automatic brake or perform brake assist control for the vehicle, the brake assist control being control for increasing a braking force that is generated according to the operation amount of the brake operation unit as compared to a braking force that is generated when the brake assist control is not performed. an object detection unit configured to detect an object in front of a vehicle; a collision determination unit configured to determine whether a predetermined condition is satisfied, the predetermined condition indicating that there is a possibility that the vehicle collides with the object; a specified condition determination unit configured to determine whether a specified condition is satisfied, the specified condition including a condition that an operation amount of a brake operation unit of the vehicle is larger than a predetermined brake pedal operation amount; and a control unit capable of controlling a brake of the vehicle, the control unit configured to: (a) apply an automatic brake when it is determined that the predetermined condition is satisfied, the automatic brake automatically applying a braking force to the vehicle, and (b) stop the automatic brake when an operation amount of an accelerator operation unit of the vehicle becomes equal to or larger than a predetermined threshold while the automatic brake is applied, (a) apply an automatic brake when it is determined that the predetermined condition is satisfied, the automatic brake automatically applying a braking force to the vehicle, and (b) stop the automatic brake when an operation amount of an accelerator operation unit of the vehicle becomes equal to or larger than a predetermined threshold while the automatic brake is applied, characterized in that the control unit is further configured to: (c) regardless of whether the operation amount of the accelerator operation unit becomes equal to or larger than the predetermined threshold, when it is determined that the specified condition is satisfied while the automatic brake is applied, either continue the automatic brake or perform brake assist control for the vehicle, the brake assist control being control for increasing a braking force that is generated according to the operation amount of the brake operation unit as compared to a braking force that is generated when the brake assist control is not performed. <EOS>