A bicycle wheel assembly comprising: a rim ; a hub assembly comprising: a hub body disposed about a hub axis and rotatable with respect to the hub axis , the hub body including a first hub body end and a second hub body end spaced apart from the first hub body end along the hub axis , and first and second spoke attachment members disposed about the hub axis and proximate the first and second hub body ends , respectively, the first spoke attachment member including a plurality of first spoke-receiving openings , the second spoke attachment member including a plurality of second spoke-receiving openings ; a plurality of spokes comprising a plurality of first spokes extending between the rim and the first spoke attachment member and a plurality of second spokes extending between the rim and the second spoke attachment member ; and a damper assembly comprising a first damper applying a first axial damping force (Fi) against at least one first spoke of the plurality of first spokes , and a second damper applying a second axial damping force (F 2 ) against at least one second spoke of the plurality of second spokes ; characterized in that the first damper is disposed about the hub axis and inboard of the first spoke-receiving openings and applies the first axial damping force (F 1 ) in a generally outboard direction; and the second damper is disposed about the hub axis and inboard of the second spoke-receiving openings and applying the second axial damping force (F 2 ) in a generally outboard direction. a rim ; a hub assembly comprising: a hub body disposed about a hub axis and rotatable with respect to the hub axis , the hub body including a first hub body end and a second hub body end spaced apart from the first hub body end along the hub axis , and first and second spoke attachment members disposed about the hub axis and proximate the first and second hub body ends , respectively, the first spoke attachment member including a plurality of first spoke-receiving openings , the second spoke attachment member including a plurality of second spoke-receiving openings ; a hub body disposed about a hub axis and rotatable with respect to the hub axis , the hub body including a first hub body end and a second hub body end spaced apart from the first hub body end along the hub axis , and first and second spoke attachment members disposed about the hub axis and proximate the first and second hub body ends , respectively, the first spoke attachment member including a plurality of first spoke-receiving openings , the second spoke attachment member including a plurality of second spoke-receiving openings ; a plurality of spokes comprising a plurality of first spokes extending between the rim and the first spoke attachment member and a plurality of second spokes extending between the rim and the second spoke attachment member ; and a damper assembly comprising a first damper applying a first axial damping force (Fi) against at least one first spoke of the plurality of first spokes , and a second damper applying a second axial damping force (F 2 ) against at least one second spoke of the plurality of second spokes ; characterized in that the first damper is disposed about the hub axis and inboard of the first spoke-receiving openings and applies the first axial damping force (F 1 ) in a generally outboard direction; and the second damper is disposed about the hub axis and inboard of the second spoke-receiving openings and applying the second axial damping force (F 2 ) in a generally outboard direction. <EOS>