An incoming screen display method of a mobile terminal , the method comprising: receiving (S101) a call signal from a transmitting terminal operated by a sender; extracting a sender's phone number included in the call signal; searching for identification information of the sender matching the extracted sender's phone number in a phone directory; connecting (S103) to a preset community site through a wireless internet module of the mobile terminal , and requesting a community server of the preset community site to search (S104) for content related to the sender among contents registered to the preset community site; displaying an incoming screen comprising: a sender's name extracted from the call signal or included in the identification information, the sender's phone number and an indicator indicating the community server and a download progress bar indicating a download state of the content related to the sender, wherein the content related to the sender is downloaded (S105) from the community server while the call signal is received; when the content has been downloaded, checking (S107) whether a call connection related to the call signal has been completed or not; when the content has been completely downloaded in a state where the call connection has been not completed, displaying (S108) the content on the incoming screen based on a connection of the call signal;; when the call connection has been completed, outputting (S109) an alert informing the completion of the content downloading, and when a positive response to the alert has been input, displaying (S108) the downloaded content . receiving (S101) a call signal from a transmitting terminal operated by a sender; extracting a sender's phone number included in the call signal; searching for identification information of the sender matching the extracted sender's phone number in a phone directory; connecting (S103) to a preset community site through a wireless internet module of the mobile terminal , and requesting a community server of the preset community site to search (S104) for content related to the sender among contents registered to the preset community site; displaying an incoming screen comprising: a sender's name extracted from the call signal or included in the identification information, the sender's phone number and an indicator indicating the community server and a download progress bar indicating a download state of the content related to the sender, wherein the content related to the sender is downloaded (S105) from the community server while the call signal is received; a sender's name extracted from the call signal or included in the identification information, the sender's phone number and an indicator indicating the community server and a download progress bar indicating a download state of the content related to the sender, wherein the content related to the sender is downloaded (S105) from the community server while the call signal is received; when the content has been downloaded, checking (S107) whether a call connection related to the call signal has been completed or not; when the content has been completely downloaded in a state where the call connection has been not completed, displaying (S108) the content on the incoming screen based on a connection of the call signal;; when the call connection has been completed, outputting (S109) an alert informing the completion of the content downloading, and when a positive response to the alert has been input, displaying (S108) the downloaded content . <EOS>