Method for controlling the display of a multimedia data television set combining one or more graphic or video content items as well as areas of contextual information relating to the state of the television set and available functionalities, said television set comprising a memory in which a first identifier of a decoder and optionally one or more second operator identifiers are stored characterized in that the decoder of the television set is physically associated with the first identifier of the television set and with a profile which defines a list of services, and controls, - in the absence of a second operator identifier, access to the service offer from the television set manufacturer - when the second operator identifier is detected, the opening of an exchange of information with a profile manager which is installed on a service platform, the method comprising: - a step of initial configuration which controls the default operation of the television set, and - when the second operator identifier is detected, a step of installing on the television set at least one configuration file originating from an application server with which the television set communicates bidirectionally according to an Internet protocol, o said configuration file comprising means dedicated to executing an operation for personalizing the infographic context as well as opening dynamic connectors to new functionalities and/or functionalities substituted for said default functionalities, according to at least one identifier originating from an external means, o said new and/or substituted functionalities comprising at least one of the functionalities of accessing a catalog of videos on demand, accessing an application or game downloading platform, registering in a broadcast content network, accessing an e-commerce platform, personalizing infographics differing from the default infographics, and an online payment platform. - in the absence of a second operator identifier, access to the service offer from the television set manufacturer - when the second operator identifier is detected, the opening of an exchange of information with a profile manager which is installed on a service platform, - a step of initial configuration which controls the default operation of the television set, and - when the second operator identifier is detected, a step of installing on the television set at least one configuration file originating from an application server with which the television set communicates bidirectionally according to an Internet protocol, o said configuration file comprising means dedicated to executing an operation for personalizing the infographic context as well as opening dynamic connectors to new functionalities and/or functionalities substituted for said default functionalities, according to at least one identifier originating from an external means, o said new and/or substituted functionalities comprising at least one of the functionalities of accessing a catalog of videos on demand, accessing an application or game downloading platform, registering in a broadcast content network, accessing an e-commerce platform, personalizing infographics differing from the default infographics, and an online payment platform. o said configuration file comprising means dedicated to executing an operation for personalizing the infographic context as well as opening dynamic connectors to new functionalities and/or functionalities substituted for said default functionalities, according to at least one identifier originating from an external means, o said new and/or substituted functionalities comprising at least one of the functionalities of accessing a catalog of videos on demand, accessing an application or game downloading platform, registering in a broadcast content network, accessing an e-commerce platform, personalizing infographics differing from the default infographics, and an online payment platform. <EOS>