Connected photo frame comprising: - a cellular communication module which allows the communication of said connected photo frame in a virtual private network supported by a cellular network by which the photo frame is connected; and comprising a SIM card , - a non-volatile memory in the SIM card in the cellular communication module storing an IMSI identifier corresponding to a static IP address configured to belong to said virtual private network , to allow the addressing of the connected photo frame , the static IP address being associated by the cellular radio access network with said IMSI identifier, - an image storage module configured to store images, - a screen configured to display the images stored in the image storage module, - an image loading module configured to: - receive from an image sharing server , through the virtual private network , an information message comprising a storage address of a new image in an image storage server of said virtual private network , the cellular communication module being configured to communicate with the image sharing server via said cellular network , - transmitting a loading request to the image storage server via the virtual private network , in response to receiving the information message , the loading request comprising the address of the new image, - receiving the new image from the image storage server via the virtual private network , - storing the new image in the image storage module . - a cellular communication module which allows the communication of said connected photo frame in a virtual private network supported by a cellular network by which the photo frame is connected; and comprising a SIM card , - a non-volatile memory in the SIM card in the cellular communication module storing an IMSI identifier corresponding to a static IP address configured to belong to said virtual private network , to allow the addressing of the connected photo frame , the static IP address being associated by the cellular radio access network with said IMSI identifier, - an image storage module configured to store images, - a screen configured to display the images stored in the image storage module, - an image loading module configured to: - receive from an image sharing server , through the virtual private network , an information message comprising a storage address of a new image in an image storage server of said virtual private network , the cellular communication module being configured to communicate with the image sharing server via said cellular network , - transmitting a loading request to the image storage server via the virtual private network , in response to receiving the information message , the loading request comprising the address of the new image, - receiving the new image from the image storage server via the virtual private network , - storing the new image in the image storage module . - receive from an image sharing server , through the virtual private network , an information message comprising a storage address of a new image in an image storage server of said virtual private network , the cellular communication module being configured to communicate with the image sharing server via said cellular network , - transmitting a loading request to the image storage server via the virtual private network , in response to receiving the information message , the loading request comprising the address of the new image, - receiving the new image from the image storage server via the virtual private network , - storing the new image in the image storage module . <EOS>