A method for incentivizing competitive gameplay, the method comprising: receiving gameplay data from a plurality of players in a multiplayer network, the gameplay data received from respective player devices over a communication network, the players including ranked players who engage in competitive gameplay and a non-ranked player who does not engage in the same competitive gameplay as the ranked players; evaluating metrics for each of the plurality of players based on the respective gameplay data; generating ranked profiles for the ranked players based on the metrics; generating a non-ranked profile for the non-ranked player based on the metrics; mapping the ranked profiles and the non-ranked profile in a vector-space comprising a plurality of dimensions, wherein one gameplay metric corresponds to one of the dimensions in the vector-space; presenting a notification to the non-ranked player based on a distance in the vector-space between the non-ranked profile and at least one ranked profile, wherein the notification provides an incentive for the non-ranked player to engage in the competitive gameplay; defining at least one tier to group a portion of the ranked players in the vector-space based on relative positions of the ranked profiles for the portion of the ranked players; and determining the distance in the vector-space between the non-ranked profile and the at least one ranked profile, wherein presenting the notification further comprises presenting the notification to indicate a potential rank corresponding to the at least one tier when the distance in the vector-space is within a threshold distance. receiving gameplay data from a plurality of players in a multiplayer network, the gameplay data received from respective player devices over a communication network, the players including ranked players who engage in competitive gameplay and a non-ranked player who does not engage in the same competitive gameplay as the ranked players; evaluating metrics for each of the plurality of players based on the respective gameplay data; generating ranked profiles for the ranked players based on the metrics; generating a non-ranked profile for the non-ranked player based on the metrics; mapping the ranked profiles and the non-ranked profile in a vector-space comprising a plurality of dimensions, wherein one gameplay metric corresponds to one of the dimensions in the vector-space; presenting a notification to the non-ranked player based on a distance in the vector-space between the non-ranked profile and at least one ranked profile, wherein the notification provides an incentive for the non-ranked player to engage in the competitive gameplay; defining at least one tier to group a portion of the ranked players in the vector-space based on relative positions of the ranked profiles for the portion of the ranked players; and determining the distance in the vector-space between the non-ranked profile and the at least one ranked profile, wherein presenting the notification further comprises presenting the notification to indicate a potential rank corresponding to the at least one tier when the distance in the vector-space is within a threshold distance. <EOS>