A method for use by a media server including a processor and a memory for allocating an entitlement to a digital media content , the method comprising: issuing, by the media server , the entitlement including a transferable authorization to access the digital media content , to a first person using a first device , the entitlement enabling the first person to obtain a primary license for the digital media content ; storing in the memory , by the media server , an entitlement record identifying the first person presently in possession of the transferrable authorization to access the digital media content , the entitlement record authorizing access to the digital media content by the first person over a network ; receiving, by the media server , from a second person , using a second device , a communication including data corresponding to the transferable authorization received by the second person using the second device from the first person using the first device ; wherein the data includes an authorization code or numerical pin and the authorization code or numerical pin enables the second person to obtain a secondary license for the digital media content ; updating, by the media server , the entitlement record in the memory of the media server to authorize access to the digital media content requested by the second person ; and providing, by the media server and after the updating, the secondary license and the digital media content to the second person . issuing, by the media server , the entitlement including a transferable authorization to access the digital media content , to a first person using a first device , the entitlement enabling the first person to obtain a primary license for the digital media content ; storing in the memory , by the media server , an entitlement record identifying the first person presently in possession of the transferrable authorization to access the digital media content , the entitlement record authorizing access to the digital media content by the first person over a network ; receiving, by the media server , from a second person , using a second device , a communication including data corresponding to the transferable authorization received by the second person using the second device from the first person using the first device ; storing in the memory , by the media server , an entitlement record identifying the first person presently in possession of the transferrable authorization to access the digital media content , the entitlement record authorizing access to the digital media content by the first person over a network ; receiving, by the media server , from a second person , using a second device , a communication including data corresponding to the transferable authorization received by the second person using the second device from the first person using the first device ; wherein the data includes an authorization code or numerical pin and the authorization code or numerical pin enables the second person to obtain a secondary license for the digital media content ; updating, by the media server , the entitlement record in the memory of the media server to authorize access to the digital media content requested by the second person ; and providing, by the media server and after the updating, the secondary license and the digital media content to the second person . updating, by the media server , the entitlement record in the memory of the media server to authorize access to the digital media content requested by the second person ; and providing, by the media server and after the updating, the secondary license and the digital media content to the second person . <EOS>