Composition, in the form of an oil-in-water emulsion, containing: - at least one associative polyurethane complying with the following formula (I): in which: * R 1 and R 4 represent, independently of each other, a linear or branched bivalent hydrocarbon radical, comprising 8 to 36 carbon atoms, * A 1 , A 2 and A 3 represent, independently of each other, a linear or branched alkylene radical, having 2 to 4 carbon atoms; * m and n represent, independently of each other, an integer between 0 and 1,000, * p represents an integer between 5 and 500, * q represents an integer between 1 and 8, * R 2 and R 3 represent, independently of each other, a linear or branched bivalent hydrocarbon radical, comprising 1 to 30 carbon atoms, - at least one nonionic surfactant, said nonionic surfactant being chosen in the group consisting of: alkylpolyglucosides, gemini surfactants, silicone surfactants, and mixtures thereof; - at least one fatty alcohol comprising a fatty chain containing at least 20 carbon atoms, and being chosen in the group consisting of: behenyl alcohol, arachidylic alcohol, and mixtures thereof; - and at least one pigment chosen from among pigment particles coated by at least one lipophilic compound, wherein the coated pigment particles are iron oxide and/or titanium oxide particles coated with a lipophilic compound chosen from the group consisting of disodium stearoyl glutamate, isopropyl trisostearyl titanate, dimethicone, triethoxy caprylylsilane, hydrogenated lecithin and mixtures thereof, wherein the content of associative polyurethane active substance having formula (I) is greater than 1.5% by weight in relation to the total weight of said composition. - at least one associative polyurethane complying with the following formula (I): in which: * R 1 and R 4 represent, independently of each other, a linear or branched bivalent hydrocarbon radical, comprising 8 to 36 carbon atoms, * A 1 , A 2 and A 3 represent, independently of each other, a linear or branched alkylene radical, having 2 to 4 carbon atoms; * m and n represent, independently of each other, an integer between 0 and 1,000, * p represents an integer between 5 and 500, * q represents an integer between 1 and 8, * R 2 and R 3 represent, independently of each other, a linear or branched bivalent hydrocarbon radical, comprising 1 to 30 carbon atoms, * R 1 and R 4 represent, independently of each other, a linear or branched bivalent hydrocarbon radical, comprising 8 to 36 carbon atoms, * A 1 , A 2 and A 3 represent, independently of each other, a linear or branched alkylene radical, having 2 to 4 carbon atoms; * m and n represent, independently of each other, an integer between 0 and 1,000, * p represents an integer between 5 and 500, * q represents an integer between 1 and 8, * R 2 and R 3 represent, independently of each other, a linear or branched bivalent hydrocarbon radical, comprising 1 to 30 carbon atoms, - at least one nonionic surfactant, said nonionic surfactant being chosen in the group consisting of: alkylpolyglucosides, gemini surfactants, silicone surfactants, and mixtures thereof; - at least one fatty alcohol comprising a fatty chain containing at least 20 carbon atoms, and being chosen in the group consisting of: behenyl alcohol, arachidylic alcohol, and mixtures thereof; - and at least one pigment chosen from among pigment particles coated by at least one lipophilic compound, wherein the coated pigment particles are iron oxide and/or titanium oxide particles coated with a lipophilic compound chosen from the group consisting of disodium stearoyl glutamate, isopropyl trisostearyl titanate, dimethicone, triethoxy caprylylsilane, hydrogenated lecithin and mixtures thereof, <EOS>