A virtual barrier gate system , comprising a control apparatus and a holographic projection apparatus connected to the control apparatus, wherein the control apparatus is configured to generate a first control signal on the basis of a starting signal and send the first control signal to the holographic projection apparatus , and the holographic projection apparatus is configured to project, according to the first control signal, a three-dimensional holographic image with a specified shape to a preset position to serve as a virtual barrier gate; and a first image collection and analysis apparatus connected with the control apparatus and configured to collect image data in a first specified region before the preset position in a direction in which an object moves towards the preset position, identify the image data to obtain an attribute of a target object in the first specified region and send the attribute of the target object to the control apparatus ; wherein a specific text or pattern is contained in the three-dimensional holographic image; and the holographic projection apparatus is further configured to switch the specific text or pattern according to a preset rule, the control apparatus is further configured to generate a second control signal according to the attribute of the target object and send the second control signal to the holographic projection apparatus , characterized in that the holographic projection apparatus is further configured to modify the three-dimensional holographic image projected to the preset position according to the second control signal, the target object is a vehicle, and the attribute comprises at least one of: a license plate number, a vehicle model and a color; wherein the specific text contains a welcome phrase matched with the attribute of the vehicle; the control apparatus is further configured to generate a third control signal according to the attribute of the vehicle and send the third control signal to the holographic projection apparatus ; and the holographic projection apparatus is further configured to display the welcome phrase matched with the attribute of the vehicle in the three-dimensional holographic image according to the third control signal. a first image collection and analysis apparatus connected with the control apparatus and configured to collect image data in a first specified region before the preset position in a direction in which an object moves towards the preset position, identify the image data to obtain an attribute of a target object in the first specified region and send the attribute of the target object to the control apparatus ; wherein a specific text or pattern is contained in the three-dimensional holographic image; and the holographic projection apparatus is further configured to switch the specific text or pattern according to a preset rule, the control apparatus is further configured to generate a second control signal according to the attribute of the target object and send the second control signal to the holographic projection apparatus , characterized in that the holographic projection apparatus is further configured to modify the three-dimensional holographic image projected to the preset position according to the second control signal, the target object is a vehicle, and the attribute comprises at least one of: a license plate number, a vehicle model and a color; wherein the specific text contains a welcome phrase matched with the attribute of the vehicle; the control apparatus is further configured to generate a third control signal according to the attribute of the vehicle and send the third control signal to the holographic projection apparatus ; and the holographic projection apparatus is further configured to display the welcome phrase matched with the attribute of the vehicle in the three-dimensional holographic image according to the third control signal. <EOS>