A server-side web analytics computer implemented system comprising: at least one computer server adapted to receive an electronic request through a reverse proxy/delivery infrastructure from a web enabled source , the computer server comprising: a web application adapted to create a log message from the electronic request, the web application comprising an automated servlet container comprising: an intercepting filter filtering the electronic request; a logging queue placing the log message created from the electronic request; and an asynchronous logger removing the log message from the logging queue and sending the log message to an automated server-side web analytics system and to a log file system ; and the automated server-side web analytics system adapted to process the log message and generate asynchronously and in near real-time web analytics data , the automated server-side web analytics system comprising a metrics processing application comprising: one or more collecting threads ; one or more processing threads ; and one or more reporting threads , a forward proxy/delivery infrastructure and a web analytics reporting system through which the web analytics data generated from the automated server-side web analytics system is transmitted from the at least one computer server; wherein the reverse proxy/delivery infrastructure is adapted to analyze the electronic request before it is forwarded to the at least one computer server and protect the at least one computer server from web based attacks, to filter requests on application data fields, to provide data encryption, to enforce and verify user authentication, and to prevent unauthorized access. a web application adapted to create a log message from the electronic request, the web application comprising an automated servlet container comprising: an intercepting filter filtering the electronic request; a logging queue placing the log message created from the electronic request; and an asynchronous logger removing the log message from the logging queue and sending the log message to an automated server-side web analytics system and to a log file system ; and an intercepting filter filtering the electronic request; a logging queue placing the log message created from the electronic request; and an asynchronous logger removing the log message from the logging queue and sending the log message to an automated server-side web analytics system and to a log file system ; and the automated server-side web analytics system adapted to process the log message and generate asynchronously and in near real-time web analytics data , the automated server-side web analytics system comprising a metrics processing application comprising: one or more collecting threads ; one or more processing threads ; and one or more reporting threads , one or more collecting threads ; one or more processing threads ; and one or more reporting threads , a forward proxy/delivery infrastructure and a web analytics reporting system through which the web analytics data generated from the automated server-side web analytics system is transmitted from the at least one computer server; wherein the reverse proxy/delivery infrastructure is adapted to analyze the electronic request before it is forwarded to the at least one computer server and protect the at least one computer server from web based attacks, to filter requests on application data fields, to provide data encryption, to enforce and verify user authentication, and to prevent unauthorized access. <EOS>