A method performed by an apparatus for providing communication sessions within a transport vessel served via a wireless communications link , comprising: receiving a plurality of reward offers from one or more brand partner devices , the plurality of reward offers comprising respective rewards including the communication sessions in exchange for a passenger completing respective brand interactions , the plurality of reward offers associated with target characteristics; identifying profile information of a plurality of passengers scheduled for a travel segment of the transport vessel , the profile information comprising one or more respective user characteristics for the plurality of passengers ; determining a scarcity factor based at least in part on characteristics of the travel segment; selecting a group of reward offers of the plurality of reward offers , comprising applying the scarcity factor to the plurality of reward offers ; selecting a subset of reward offers from the selected group of reward offers for a passenger from the plurality of passengers , the selection based at least in part on the identified profile information of the passenger and the target characteristics associated with the plurality of reward offers ; providing the subset of reward offers to the passenger ; receiving an indication of completion by the passenger of the respective brand interaction of a selected reward offer of the subset of reward offers ; and establishing a communication session over the wireless communications link for a communication device associated with the passenger via a multi-user access terminal on the transport vessel based at least in part on the completion of the respective brand interaction of the selected reward offer , wherein a characteristic of the communication session is based at least in part on the respective reward of the selected reward offer . receiving a plurality of reward offers from one or more brand partner devices , the plurality of reward offers comprising respective rewards including the communication sessions in exchange for a passenger completing respective brand interactions , the plurality of reward offers associated with target characteristics; identifying profile information of a plurality of passengers scheduled for a travel segment of the transport vessel , the profile information comprising one or more respective user characteristics for the plurality of passengers ; determining a scarcity factor based at least in part on characteristics of the travel segment; selecting a group of reward offers of the plurality of reward offers , comprising applying the scarcity factor to the plurality of reward offers ; selecting a subset of reward offers from the selected group of reward offers for a passenger from the plurality of passengers , the selection based at least in part on the identified profile information of the passenger and the target characteristics associated with the plurality of reward offers ; providing the subset of reward offers to the passenger ; receiving an indication of completion by the passenger of the respective brand interaction of a selected reward offer of the subset of reward offers ; and establishing a communication session over the wireless communications link for a communication device associated with the passenger via a multi-user access terminal on the transport vessel based at least in part on the completion of the respective brand interaction of the selected reward offer , wherein a characteristic of the communication session is based at least in part on the respective reward of the selected reward offer . <EOS>