A laundry treatment apparatus comprising: a tub ; a drum configured to rotate within the tub and to contain laundry therein, the drum being formed of a metallic material; and an induction module provided at an outer surface of the tub (20 and configured to heat a surface of the drum within the tub via induction, the induction module comprising: a coil that comprises a wire through which an electric current is configured to pass so as to generate a magnetic field; a base housing configured to accommodate the coil therein, the base housing being mounted on the outer surface of the tub ; and a plurality of permanent magnets configured to be arranged above the base housing in which the coil is accommodated, and arranged to be lengthwise perpendicular to a longitudinal direction of the wire of the coil to focus a magnetic field generated by the coil in direction toward the drum , characterized in that the coil is sectioned into a front end portion located at a front portion of the tub , a rear end portion located at a rear portion of the tub , and an intermediate portion located between the front end portion and the rear end portion, a density of the coil in the intermediate portion is larger than a density of the coil in the front end portion or the rear end portion, and the plurality of permanent magnets are more densely disposed at the front end portion (B1) of the coil or the rear end portion (B2) of the coil than at the intermediate portion (A) of the coil such that a magnetic flux density at the front end portion (B1) of the coil or the rear end portion (B2) of the coil is greater than a magnetic flux density at the intermediate portion (A) of the coil . a tub ; a drum configured to rotate within the tub and to contain laundry therein, the drum being formed of a metallic material; and an induction module provided at an outer surface of the tub (20 and configured to heat a surface of the drum within the tub via induction, the induction module comprising: a coil that comprises a wire through which an electric current is configured to pass so as to generate a magnetic field; a base housing configured to accommodate the coil therein, the base housing being mounted on the outer surface of the tub ; and a plurality of permanent magnets configured to be arranged above the base housing in which the coil is accommodated, and arranged to be lengthwise perpendicular to a longitudinal direction of the wire of the coil to focus a magnetic field generated by the coil in direction toward the drum , characterized in that a coil that comprises a wire through which an electric current is configured to pass so as to generate a magnetic field; a base housing configured to accommodate the coil therein, the base housing being mounted on the outer surface of the tub ; and a plurality of permanent magnets configured to be arranged above the base housing in which the coil is accommodated, and arranged to be lengthwise perpendicular to a longitudinal direction of the wire of the coil to focus a magnetic field generated by the coil in direction toward the drum , characterized in that the coil is sectioned into a front end portion located at a front portion of the tub , a rear end portion located at a rear portion of the tub , and an intermediate portion located between the front end portion and the rear end portion, a density of the coil in the intermediate portion is larger than a density of the coil in the front end portion or the rear end portion, and the plurality of permanent magnets are more densely disposed at the front end portion (B1) of the coil or the rear end portion (B2) of the coil than at the intermediate portion (A) of the coil such that a magnetic flux density at the front end portion (B1) of the coil or the rear end portion (B2) of the coil is greater than a magnetic flux density at the intermediate portion (A) of the coil . <EOS>