A method for improving content presentation, the method comprising: by a processor : predicting a state of a presentation environment to be induced by one or more stimuli in content to be presented to one or more users in the presentation environment including predicting that the one or more stimuli, when presented to the one or more users in the presentation environment , would induce movement by the one or more users that would result in the state of the presentation environment , wherein predicting the state of the presentation environment is performed using historical data that indicates how one or more users previously moved in response to the content; predicting , based on the state of the presentation environment predicted to be induced by the one or more stimuli in the content to be presented, a state of at least one communication link of one or more communication links , the one or more communication links used to deliver the content to be presented and used to deliver at least a portion of the content after the one or more stimuli are presented; performing an action in response to the predicted state of the at least one communication link , which was predicted based on the state of the presentation environment predicted to be induced by the one or more stimuli in the content , meeting one or more criteria, wherein performing the action avoids or reduces a predicted performance degradation of the at least one communication link as a result of the one or more stimuli and the action comprises one or more of: beam forming, beam steering of the communication link, triggering beam forming, or triggering beam steering; and presenting the content to be presented. predicting a state of a presentation environment to be induced by one or more stimuli in content to be presented to one or more users in the presentation environment including predicting that the one or more stimuli, when presented to the one or more users in the presentation environment , would induce movement by the one or more users that would result in the state of the presentation environment , wherein predicting the state of the presentation environment is performed using historical data that indicates how one or more users previously moved in response to the content; predicting , based on the state of the presentation environment predicted to be induced by the one or more stimuli in the content to be presented, a state of at least one communication link of one or more communication links , the one or more communication links used to deliver the content to be presented and used to deliver at least a portion of the content after the one or more stimuli are presented; performing an action in response to the predicted state of the at least one communication link , which was predicted based on the state of the presentation environment predicted to be induced by the one or more stimuli in the content , meeting one or more criteria, wherein performing the action avoids or reduces a predicted performance degradation of the at least one communication link as a result of the one or more stimuli and the action comprises one or more of: beam forming, beam steering of the communication link, triggering beam forming, or triggering beam steering; and presenting the content to be presented. <EOS>