A computing device, comprising: logic configured to: obtain a plurality of images; map the plurality of images onto a spherical image; characterized in that the logic is further configured to: re-orient the spherical image in accordance with a desired stitch line and a desired projection for the desired stitch line, wherein the desired stitch line optimizes arrangement of spherical image content based on one or more criteria for the desired projection, the desired stitch line being placed on an equatorial stitch plane or a meridian stitch plane of the spherical image, on a set of points that defines a single line on the desired projection in which the set of points along the desired projection lie closest to the spherical image in a means square sense, while bisecting the spherical image in two equal halves, or through a zone of least distortion for an object of interest within the spherical image; and map the re-oriented spherical image to the desired projection having the desired stitch line. logic configured to: obtain a plurality of images; map the plurality of images onto a spherical image; characterized in that the logic is further configured to: re-orient the spherical image in accordance with a desired stitch line and a desired projection for the desired stitch line, wherein the desired stitch line optimizes arrangement of spherical image content based on one or more criteria for the desired projection, the desired stitch line being placed on an equatorial stitch plane or a meridian stitch plane of the spherical image, on a set of points that defines a single line on the desired projection in which the set of points along the desired projection lie closest to the spherical image in a means square sense, while bisecting the spherical image in two equal halves, or through a zone of least distortion for an object of interest within the spherical image; and map the re-oriented spherical image to the desired projection having the desired stitch line. obtain a plurality of images; map the plurality of images onto a spherical image; characterized in that the logic is further configured to: re-orient the spherical image in accordance with a desired stitch line and a desired projection for the desired stitch line, wherein the desired stitch line optimizes arrangement of spherical image content based on one or more criteria for the desired projection, the desired stitch line being placed on an equatorial stitch plane or a meridian stitch plane of the spherical image, on a set of points that defines a single line on the desired projection in which the set of points along the desired projection lie closest to the spherical image in a means square sense, while bisecting the spherical image in two equal halves, or through a zone of least distortion for an object of interest within the spherical image; and map the re-oriented spherical image to the desired projection having the desired stitch line. re-orient the spherical image in accordance with a desired stitch line and a desired projection for the desired stitch line, wherein the desired stitch line optimizes arrangement of spherical image content based on one or more criteria for the desired projection, the desired stitch line being placed on an equatorial stitch plane or a meridian stitch plane of the spherical image, on a set of points that defines a single line on the desired projection in which the set of points along the desired projection lie closest to the spherical image in a means square sense, while bisecting the spherical image in two equal halves, or through a zone of least distortion for an object of interest within the spherical image; and map the re-oriented spherical image to the desired projection having the desired stitch line. <EOS>