A broadcast bearer management method, characterized by comprising: receiving (S210), by a first bearer management server, a first message from a service server, wherein the first message comprises a group identifier of a service group; determining (S220), by the first bearer management server, a first broadcast bearer for the service group based on the first message; and sending (S230), by the first bearer management server, a second message to the service server, wherein the second message carries user plane information of the first broadcast bearer, and the user plane information is used for the service server transmitting data of the service group; wherein the determining, by the first bearer management server, a first broadcast bearer for the service group based on the first message comprises: establishing, by the first bearer management server, the first broadcast bearer based on the first message; sending, by the first bearer management server, a broadcast bearer announcement message to at least one terminal, wherein the broadcast bearer announcement message carries bearer information of the first broadcast bearer; receiving, by the first bearer management server, reception status information of the first broadcast bearer from the at least one terminal; and when the reception status information of the first broadcast bearer satisfies a first preset condition, determining, by the first bearer management server, the first broadcast bearer for the service group. receiving (S210), by a first bearer management server, a first message from a service server, wherein the first message comprises a group identifier of a service group; determining (S220), by the first bearer management server, a first broadcast bearer for the service group based on the first message; and sending (S230), by the first bearer management server, a second message to the service server, wherein the second message carries user plane information of the first broadcast bearer, and the user plane information is used for the service server transmitting data of the service group; wherein the determining, by the first bearer management server, a first broadcast bearer for the service group based on the first message comprises: establishing, by the first bearer management server, the first broadcast bearer based on the first message; sending, by the first bearer management server, a broadcast bearer announcement message to at least one terminal, wherein the broadcast bearer announcement message carries bearer information of the first broadcast bearer; receiving, by the first bearer management server, reception status information of the first broadcast bearer from the at least one terminal; and when the reception status information of the first broadcast bearer satisfies a first preset condition, determining, by the first bearer management server, the first broadcast bearer for the service group. establishing, by the first bearer management server, the first broadcast bearer based on the first message; sending, by the first bearer management server, a broadcast bearer announcement message to at least one terminal, wherein the broadcast bearer announcement message carries bearer information of the first broadcast bearer; receiving, by the first bearer management server, reception status information of the first broadcast bearer from the at least one terminal; and when the reception status information of the first broadcast bearer satisfies a first preset condition, determining, by the first bearer management server, the first broadcast bearer for the service group. <EOS>