A personal care article selected from the group consisting of hand cleansing substrates, hair shampoo, hair conditioner, facial cleansing substrates, body cleansing substrates, shaving preparation substrates, comprising a dissolvable fibrous web structure wherein the fibers are formed from a composition (processing mixture) comprising: a. from 10% to 75% of an active agent by weight of the article; b. from 10% to 70% water soluble polymeric structurant by weight of the article and c. from 1% to 25% plasticizer by weight of the article; wherein the ratio of the water soluble polymeric structurant to the active agent in the fiber is 3.5 or less; wherein the active agent comprises an ionic surfactant, said ionic surfactant comprising (i) one or more surfactants from Group I, wherein Group I comprises anionic surfactants, and (ii) one or more surfactants from Group II, wherein Group II comprises a surfactant selected from the group consisting of amphoteric, zwitterionic and combinations thereof; and wherein the ratio of Group I to Group II surfactants is from 100:0 to 30:70; wherein the plasticizer is selected from the group consisting of polyols, copolyols, polycarboxylic acids, polyesters and dimethicone copolyols, wherein the total amount of plasticizer ranges from 1% to 25% by weight of the article; wherein the article is formed by a process comprising the steps of: a. preparing a processing mixture comprising one or more active agents, one or more water soluble polymeric structurants, and one or more plasticizers, wherein the processing mixture has: (i) from 20% to 60% solids; and (ii) a viscosity of from 5,000 centipoise to 150,000 centipoise; b. fibrillating the processing mixture into fibers by a fluid film fibrillation process comprising a first pressurized gas stream directed against a liquid film of the processing mixture to form the fibers; c. at least partially drying the fibers of the processing mixture by a second pressurized gas stream; d. depositing the partially dry fibers on a surface to form a web of partially dry fibrous web structures; e. optionally drying the partially dry fibrous web structure to a desired final moisture content; and f. cutting the fibrous web into one or more shapes to form the article. a. from 10% to 75% of an active agent by weight of the article; b. from 10% to 70% water soluble polymeric structurant by weight of the article and c. from 1% to 25% plasticizer by weight of the article; a. preparing a processing mixture comprising one or more active agents, one or more water soluble polymeric structurants, and one or more plasticizers, wherein the processing mixture has: (i) from 20% to 60% solids; and (ii) a viscosity of from 5,000 centipoise to 150,000 centipoise; b. fibrillating the processing mixture into fibers by a fluid film fibrillation process comprising a first pressurized gas stream directed against a liquid film of the processing mixture to form the fibers; c. at least partially drying the fibers of the processing mixture by a second pressurized gas stream; d. depositing the partially dry fibers on a surface to form a web of partially dry fibrous web structures; e. optionally drying the partially dry fibrous web structure to a desired final moisture content; and f. cutting the fibrous web into one or more shapes to form the article. <EOS>