A display control device, comprising: an input unit adapted to receive a recognition result of a surrounding situation of a vehicle; and control circuitry adapted to output a control signal for controlling an image generating device such that a predetermined image indicating a presentation image is generated in a case in which a predetermined target is recognized in the vicinity of the vehicle; wherein the control circuitry is adapted (i) to cause the image generating device to generate a first predetermined image indicating a first presentation image, (ii) to sense, on the basis of the recognition result, whether a color of a foreground of the vehicle on which the first presentation image is superimposed in the display medium is changed from a first color to a second color different from the first color, and (iii) to cause the image generating device to generate a second predetermined image indicating a second presentation image when the second color is a similar color with respect to a third color of at least a part of an outer peripheral region in the first presentation image; wherein the second presentation image includes at least a region other than the outer peripheral region in the first presentation image; and a color of at least a part of an outer peripheral region in the second presentation image is a fourth color different from the third color; the control circuitry is further adapted to cause the image generating device to generate the second predetermined image at the time of sensing, on the basis of the recognition result, that the color of the foreground superimposed on the display medium is changed from the second color to the first color; characterized in that : the control circuitry is further adapted to cause the image generating device to continuously generate the second predetermined image, in a case where the second predetermined image is generated at least one time and when the predetermined target is continuously recognized. an input unit adapted to receive a recognition result of a surrounding situation of a vehicle; and control circuitry adapted to output a control signal for controlling an image generating device such that a predetermined image indicating a presentation image is generated in a case in which a predetermined target is recognized in the vicinity of the vehicle; wherein the control circuitry is adapted (i) to cause the image generating device to generate a first predetermined image indicating a first presentation image, (ii) to sense, on the basis of the recognition result, whether a color of a foreground of the vehicle on which the first presentation image is superimposed in the display medium is changed from a first color to a second color different from the first color, and (iii) to cause the image generating device to generate a second predetermined image indicating a second presentation image when the second color is a similar color with respect to a third color of at least a part of an outer peripheral region in the first presentation image; wherein the second presentation image includes at least a region other than the outer peripheral region in the first presentation image; and a color of at least a part of an outer peripheral region in the second presentation image is a fourth color different from the third color; the control circuitry is further adapted to cause the image generating device to generate the second predetermined image at the time of sensing, on the basis of the recognition result, that the color of the foreground superimposed on the display medium is changed from the second color to the first color; characterized in that : the control circuitry is further adapted to cause the image generating device to continuously generate the second predetermined image, in a case where the second predetermined image is generated at least one time and when the predetermined target is continuously recognized. <EOS>