An image heating apparatus comprising: an image heating portion including a heater , a tubular film having an inner surface in contact with the heater , and a rotational pressure member that is in contact with an outer surface of the tubular film and forms a nip portion (N) for conveying a recording material (P) between the outer surface and the rotational pressure member , the image heating portion being configured to heat an unfixed toner image formed on the recording material (P) using heat of the heater ; a temperature detection portion (TH) configured to detect a temperature of the heater ; a control portion configured to control electric power supplied to the heater such that the temperature detected by the temperature detection portion (TH) is maintained at a predetermined control target temperature; and an obtainment portion configured to obtain image information for forming the unfixed toner image, wherein the control target temperature is set, based on the image information, for each of a plurality of regions (T1 to T4) defined by dividing the recording material (P) in a conveying direction, characterized in that the plurality of regions (T1 to T4) is a plurality of regions (T1 to T4) defined by dividing the recording material (P) in the conveying direction by a circumferential length of one of the tubular film and the rotational pressure member , the control target temperature of a second region (T2) entering the nip portion (N) after a first region (T1) is higher than the control target temperature of the first region (T1), and a difference between the control target temperature of the second region (T2) and the control target temperature of the first region (T1) is smaller as a maximum value of a toner amount per unit pixel of the unfixed toner image density is smaller. an image heating portion including a heater , a tubular film having an inner surface in contact with the heater , and a rotational pressure member that is in contact with an outer surface of the tubular film and forms a nip portion (N) for conveying a recording material (P) between the outer surface and the rotational pressure member , the image heating portion being configured to heat an unfixed toner image formed on the recording material (P) using heat of the heater ; a temperature detection portion (TH) configured to detect a temperature of the heater ; a control portion configured to control electric power supplied to the heater such that the temperature detected by the temperature detection portion (TH) is maintained at a predetermined control target temperature; and an obtainment portion configured to obtain image information for forming the unfixed toner image, wherein the control target temperature is set, based on the image information, for each of a plurality of regions (T1 to T4) defined by dividing the recording material (P) in a conveying direction, characterized in that the plurality of regions (T1 to T4) is a plurality of regions (T1 to T4) defined by dividing the recording material (P) in the conveying direction by a circumferential length of one of the tubular film and the rotational pressure member , the control target temperature of a second region (T2) entering the nip portion (N) after a first region (T1) is higher than the control target temperature of the first region (T1), and a difference between the control target temperature of the second region (T2) and the control target temperature of the first region (T1) is smaller as a maximum value of a toner amount per unit pixel of the unfixed toner image density is smaller. <EOS>