A selectively hydrogenated block copolymer having an S block and an E or E 1 block and having any one of the general formula: S-E-S, (S-E 1 ) n , (S-E 1 ) n S, or (S-E 1 ) n × or mixtures thereof, wherein: (a) prior to hydrogenation the S block is a polystyrene block; (b) prior to hydrogenation the E block is a polydiene block, selected from polybutadiene, polyisoprene and mixtures thereof, having a molecular weight (measured with GPC) of from 40,000 to 70,000; (c) prior to hydrogenation the E 1 block is a polydiene block, selected from polybutadiene, polyisoprene and mixtures thereof, having a molecular weight of from 20,000 to 35,000; (d) n is an integer having a value of 2 to 6; and X is a coupling agent residue; (e) the styrene content of the block copolymer is from 13 to 25 weight percent; (f) the vinyl content of the polydiene block prior to hydrogenation is from 70 to 85 mol percent; (g) the block copolymer includes less than 15 weight percent lower molecular weight units having the general formula: S-E or S-E 1 wherein S, E and E 1 are as already defined; (h) subsequent to hydrogenation about 0-10% of the styrene double bonds have been hydrogenated and at least 90% of the conjugated diene double bonds have been hydrogenated; (i) the molecular weight of each of the S blocks is from 5,000 to 7,000; (j) : the melt index of the block copolymer is greater than or equal to 12 grams/10 minutes according to ASTM D1238 at 230°C and 2.16 kg weight; and (k) the order-disorder temperature (ODT) of the block copolymer is defined as the temperature above which a zero shear viscosity is measured by capillary rheology or dynamic rheology using a Bohlin VOR rheometer and is less than 250°C. (a) prior to hydrogenation the S block is a polystyrene block; (b) prior to hydrogenation the E block is a polydiene block, selected from polybutadiene, polyisoprene and mixtures thereof, having a molecular weight (measured with GPC) of from 40,000 to 70,000; (c) prior to hydrogenation the E 1 block is a polydiene block, selected from polybutadiene, polyisoprene and mixtures thereof, having a molecular weight of from 20,000 to 35,000; (d) n is an integer having a value of 2 to 6; and X is a coupling agent residue; (e) the styrene content of the block copolymer is from 13 to 25 weight percent; (f) the vinyl content of the polydiene block prior to hydrogenation is from 70 to 85 mol percent; (g) the block copolymer includes less than 15 weight percent lower molecular weight units having the general formula: S-E or S-E 1 wherein S, E and E 1 are as already defined; (h) subsequent to hydrogenation about 0-10% of the styrene double bonds have been hydrogenated and at least 90% of the conjugated diene double bonds have been hydrogenated; (i) the molecular weight of each of the S blocks is from 5,000 to 7,000; (j) : the melt index of the block copolymer is greater than or equal to 12 grams/10 minutes according to ASTM D1238 at 230°C and 2.16 kg weight; and (k) the order-disorder temperature (ODT) of the block copolymer is defined as the temperature above which a zero shear viscosity is measured by capillary rheology or dynamic rheology using a Bohlin VOR rheometer and is less than 250°C. <EOS>