A process for increasing the wetting rate of hydrophobic media with a wetting composition, said process comprising the steps of: (A) combining water and a heteric polyol to form the wetting composition, the heteric polyol having the following formula: X[Y(CH 2 CH 2 O) a (CH 2 CHCH 3 O) b H] c wherein X is an organic core derived from an initiator having at least two hydroxyl groups, Y is a heteric copolymer comprising at least two different alkyleneoxy units selected from the group of ethyleneoxy units, propyleneoxy units, and butyleneoxy units, the subscripts a and b are independently zero or a positive integer and at least one of a or b must be a positive integer, and the subscript c is an integer of two or greater; wherein the heteric polyol has an HLB value of from 2 to 6, calculated based on William C. Griffin's formula for non-ionic surfactants, and a number average molecular weight (M n ) of from 1,000 to 6,000 g/mol, and a hydroxyl functionality of two or greater; where molecular weight is determined using the methods described in the present specification (B) aging the wetting composition for at least 4 hours to increase the cloud point of the wetting composition to greater than 23°C; and (C) applying the wetting composition to the hydrophobic media. (A) combining water and a heteric polyol to form the wetting composition, the heteric polyol having the following formula: X[Y(CH 2 CH 2 O) a (CH 2 CHCH 3 O) b H] c wherein X is an organic core derived from an initiator having at least two hydroxyl groups, Y is a heteric copolymer comprising at least two different alkyleneoxy units selected from the group of ethyleneoxy units, propyleneoxy units, and butyleneoxy units, the subscripts a and b are independently zero or a positive integer and at least one of a or b must be a positive integer, and the subscript c is an integer of two or greater; wherein the heteric polyol has an HLB value of from 2 to 6, calculated based on William C. Griffin's formula for non-ionic surfactants, and a number average molecular weight (M n ) of from 1,000 to 6,000 g/mol, and a hydroxyl functionality of two or greater; where molecular weight is determined using the methods described in the present specification X is an organic core derived from an initiator having at least two hydroxyl groups, Y is a heteric copolymer comprising at least two different alkyleneoxy units selected from the group of ethyleneoxy units, propyleneoxy units, and butyleneoxy units, the subscripts a and b are independently zero or a positive integer and at least one of a or b must be a positive integer, and the subscript c is an integer of two or greater; wherein the heteric polyol has an HLB value of from 2 to 6, calculated based on William C. Griffin's formula for non-ionic surfactants, and a number average molecular weight (M n ) of from 1,000 to 6,000 g/mol, and a hydroxyl functionality of two or greater; where molecular weight is determined using the methods described in the present specification (B) aging the wetting composition for at least 4 hours to increase the cloud point of the wetting composition to greater than 23°C; and (C) applying the wetting composition to the hydrophobic media. <EOS>