A container assembly comprising: a blow molded plastic container having: an upper wall portion , a lower wall portion forming a container base , which is configured to support the container in an upright, standing position on a standing surface, and a middle wall portion between the upper wall portion and the lower wall portion, the middle wall portion having a surface geometry that precludes receipt of a pre-printed pressure sensitive decoration and direct printing of a decoration, defining a plurality of projections ; and a semi-rigid plastic sleeve having an outer surface , an inner surface , a first open end , and a second end opposite the first open end, wherein the semi-rigid plastic sleeve surrounds the middle wall portion of the plastic container, wherein the inner surface of the plastic sleeve is adjacent to at least one of the plurality of projections of the surface geometry of the middle wall portion and fixedly coupled to at least one of the upper wall portion and the lower wall portion, and wherein the middle wall portion has a rigidity greater than a rigidity of the plastic sleeve, characterized in that the second end of the semi-rigid plastic sleeve is flush with the base so as to support the blow molded plastic container, and in that the rigidity of the semi-rigid plastic sleeve allows the semi-rigid plastic sleeve to have an original form such that the semi-rigid plastic sleeve is allowed to deform inward under a squeezing force and allowed to return to the original form when the squeezing force is removed. a blow molded plastic container having: an upper wall portion , a lower wall portion forming a container base , which is configured to support the container in an upright, standing position on a standing surface, and a middle wall portion between the upper wall portion and the lower wall portion, the middle wall portion having a surface geometry that precludes receipt of a pre-printed pressure sensitive decoration and direct printing of a decoration, defining a plurality of projections ; and an upper wall portion , a lower wall portion forming a container base , which is configured to support the container in an upright, standing position on a standing surface, and a middle wall portion between the upper wall portion and the lower wall portion, the middle wall portion having a surface geometry that precludes receipt of a pre-printed pressure sensitive decoration and direct printing of a decoration, defining a plurality of projections ; and a semi-rigid plastic sleeve having an outer surface , an inner surface , a first open end , and a second end opposite the first open end, wherein the semi-rigid plastic sleeve surrounds the middle wall portion of the plastic container, wherein the inner surface of the plastic sleeve is adjacent to at least one of the plurality of projections of the surface geometry of the middle wall portion and fixedly coupled to at least one of the upper wall portion and the lower wall portion, and wherein the middle wall portion has a rigidity greater than a rigidity of the plastic sleeve, characterized in that the second end of the semi-rigid plastic sleeve is flush with the base so as to support the blow molded plastic container, and in that the rigidity of the semi-rigid plastic sleeve allows the semi-rigid plastic sleeve to have an original form such that the semi-rigid plastic sleeve is allowed to deform inward under a squeezing force and allowed to return to the original form when the squeezing force is removed. <EOS>