A connector assembly for a soft or flexible article, the connector assembly including: a male structure comprising a base and a projection , the projection defining a head and a stem connecting the head to the base , the head having a diameter greater than the diameter of the stem , the base defining at least one tag extending substantially perpendicular to the projection , and a carriage structure comprising a base which defines a socket arranged to receive the projection of the male structure , the socket structure also comprising at least one tag extending substantially parallel to the socket , and a guide structure which defines a guide cavity arranged to receive the male structure projection when the male structure projection is located within the socket of the carriage structure , the guide cavity defining an entry zone and a compression zone , the entry zone having a diameter greater than the diameter of the male structure projection head and the compression zone having a diameter less than the diameter of the male structure projection head , wherein the carriage structure and the guide structure define complementary pairs of recesses and tracks , wherein the tracks have a longitudinal axis parallel to a longitudinal axis of the guide cavity , and characterized in that the recesses and tracks are arranged to cooperate to guide movement of the carriage structure relative to the length of the guide cavity from the entry zone to the compression zone to cause the guide structure to compress at least a portion of the perimeter of the socket between the guide structure and the base of the male structure , thus obtaining engagement of the guide structure and the male structure when inserted into the carriage structure . a male structure comprising a base and a projection , the projection defining a head and a stem connecting the head to the base , the head having a diameter greater than the diameter of the stem , the base defining at least one tag extending substantially perpendicular to the projection , and a carriage structure comprising a base which defines a socket arranged to receive the projection of the male structure , the socket structure also comprising at least one tag extending substantially parallel to the socket , and a guide structure which defines a guide cavity arranged to receive the male structure projection when the male structure projection is located within the socket of the carriage structure , the guide cavity defining an entry zone and a compression zone , the entry zone having a diameter greater than the diameter of the male structure projection head and the compression zone having a diameter less than the diameter of the male structure projection head , wherein the carriage structure and the guide structure define complementary pairs of recesses and tracks , wherein the tracks have a longitudinal axis parallel to a longitudinal axis of the guide cavity , and characterized in that the recesses and tracks are arranged to cooperate to guide movement of the carriage structure relative to the length of the guide cavity from the entry zone to the compression zone to cause the guide structure to compress at least a portion of the perimeter of the socket between the guide structure and the base of the male structure , thus obtaining engagement of the guide structure and the male structure when inserted into the carriage structure . <EOS>