A reflective or transflective liquid crystal display device (DD) comprising: a liquid crystal display panel (DP) comprising: a first substrate (SUB1); a second substrate (SUB2) facing the first substrate (SUB1) and comprising a reflective layer (RF); and a liquid crystal layer (LCL) disposed between the first substrate (SUB1) and the second substrate (SUB2), wherein the liquid crystal layer (LCL) comprises a first liquid crystal molecule (LC1) adjacent to the first substrate (SUB1), and wherein , in the absence of an electric field, a long axis (LC-L) of the first liquid crystal molecule (LC 1 ) projected on the first substrate (SUB1) is aligned in a first direction (DR1); a light control member (LM) for collecting or concentrating light reflected by the reflective layer, disposed on the liquid crystal display panel (DP) adjacent the first substrate (SUB1) and comprising a base light control member (LM-D) close to the liquid crystal display panel (DP) and an auxiliary light control member (LM-U) away from the liquid crystal display panel (DP), wherein the base light control member (LM-D) comprises a base first optical part (RD-D) that extends through a thickness of the base light control member (LM-D) in a first extending direction (RD-X1), and the auxiliary light control member (LM-U) comprises an auxiliary first optical part (RD-U), a long axis of which extends in a second extending direction (RD-X2), wherein an extending direction (RD-X') of a long axis of the base first optical part (RD-D) projected on the first substrate (SUB1) is parallel to the first direction (DR1); and a polarizing member (PM) disposed on the light control member (LM) and comprising a polarizer having a transmission axis (PL-T) extending in a second direction (DR2), characterised in that the second extending direction (RD-X2) is parallel to a normal direction of a display surface of the liquid crystal display panel (DP), and in that the second direction (DR2) is perpendicular to the first direction (DR1). a liquid crystal display panel (DP) comprising: a first substrate (SUB1); a second substrate (SUB2) facing the first substrate (SUB1) and comprising a reflective layer (RF); and a liquid crystal layer (LCL) disposed between the first substrate (SUB1) and the second substrate (SUB2), wherein the liquid crystal layer (LCL) comprises a first liquid crystal molecule (LC1) adjacent to the first substrate (SUB1), and wherein , in the absence of an electric field, a long axis (LC-L) of the first liquid crystal molecule (LC 1 ) projected on the first substrate (SUB1) is aligned in a first direction (DR1); a light control member (LM) for collecting or concentrating light reflected by the reflective layer, disposed on the liquid crystal display panel (DP) adjacent the first substrate (SUB1) and comprising a base light control member (LM-D) close to the liquid crystal display panel (DP) and an auxiliary light control member (LM-U) away from the liquid crystal display panel (DP), wherein the base light control member (LM-D) comprises a base first optical part (RD-D) that extends through a thickness of the base light control member (LM-D) in a first extending direction (RD-X1), and the auxiliary light control member (LM-U) comprises an auxiliary first optical part (RD-U), a long axis of which extends in a second extending direction (RD-X2), wherein an extending direction (RD-X') of a long axis of the base first optical part (RD-D) projected on the first substrate (SUB1) is parallel to the first direction (DR1); and a polarizing member (PM) disposed on the light control member (LM) and comprising a polarizer having a transmission axis (PL-T) extending in a second direction (DR2), characterised in that the second extending direction (RD-X2) is parallel to a normal direction of a display surface of the liquid crystal display panel (DP), and in that the second direction (DR2) is perpendicular to the first direction (DR1). <EOS>