A method of delivering consumer-generated classified ads on TV comprising: (a) enabling individual users to upload classified ad content in industry-standard file format on an online network connection from their remote computers to a Content Management Website , said uploaded classified ad content including associated meta data for identifying the ad content by title and topical area; (b) screening the classified ad content automatically for any objectionable content; (c) transferring the screened classified ad content automatically to a database for conversion to video data format; (d) converting the transferred classified ad content automatically from the file format of the consumer-generated input to a video data format compatible with a VOD content delivery system, and automatically indexing the converted classified ad content in a VOD content database according to title and topical area as specified in the content meta data; and (e) delivering classified ad title and topical area listings data generated from the meta data for the classified ad content to be displayed on the TV equipment of viewers to enable their searching for classified ads of interest and, in response to a viewer request signal requesting a specific classified ad of interest, transmitting the requested classified ad to be displayed on the viewer's TV equipment; wherein the method further comprises maintaining a database of templates and classified ads for generating templatized VOD content in response to a request by the viewer, wherein said templates are ordered in a hierarchy for presentation of classified ad displays of different selected types categorized in hierarchical order, wherein a template for classified ad display on a higher level of the hierarchy includes a link to one or more templates for classified ad displays on a lower level of the hierarchy, and delivering, in response to viewer request for a selected classified ad category on a higher order in the hierarchy, the corresponding template to provide a templatized VOD content display on the viewer's TV equipment which includes one or more links to classified ads on a lower order of hierarchy, and upon viewer request selecting a link displayed in the templatized VOD content to a classified ad on the lower order of hierarchy, delivering the corresponding classified ad for display on the viewer's TV equipment, thereby enabling the viewer to use drill-down navigation through the classified ad displays on TV. (a) enabling individual users to upload classified ad content in industry-standard file format on an online network connection from their remote computers to a Content Management Website , said uploaded classified ad content including associated meta data for identifying the ad content by title and topical area; (b) screening the classified ad content automatically for any objectionable content; (c) transferring the screened classified ad content automatically to a database for conversion to video data format; (d) converting the transferred classified ad content automatically from the file format of the consumer-generated input to a video data format compatible with a VOD content delivery system, and automatically indexing the converted classified ad content in a VOD content database according to title and topical area as specified in the content meta data; and (e) delivering classified ad title and topical area listings data generated from the meta data for the classified ad content to be displayed on the TV equipment of viewers to enable their searching for classified ads of interest and, in response to a viewer request signal requesting a specific classified ad of interest, transmitting the requested classified ad to be displayed on the viewer's TV equipment; <EOS>