A heating assembly comprising: a heating member configured to heat a flavor generating article , and a heat transmitting member configured to transmit heat generated in the heating member to the flavor generating article wherein the heating member includes: a heat generator configured to generate heat, and an insulating substrate configured to support the heat generator, wherein the heat generator and the substrate form a heat generation region in which the heat generator is disposed and a non-heat generation region which is located adjacent to the heat generation region and in which the heat generator is not disposed, characterised in that the heat transmitting member includes: a first surface in which the heating member is disposed; a second surface configured to face the flavor generating article when the flavor generating article is fitted in the heating member, and a protrusion that is provided in a region of the second surface which coincides with the non-heat generation region of the heating member disposed in the first surface, the protrusion being configured to press and hold the flavor generating article fitted in the heating member. a heating member configured to heat a flavor generating article , and a heat transmitting member configured to transmit heat generated in the heating member to the flavor generating article wherein the heating member includes: a heat generator configured to generate heat, and an insulating substrate configured to support the heat generator, wherein the heat generator and the substrate form a heat generation region in which the heat generator is disposed and a non-heat generation region which is located adjacent to the heat generation region and in which the heat generator is not disposed, characterised in that the heat transmitting member includes: a first surface in which the heating member is disposed; a second surface configured to face the flavor generating article when the flavor generating article is fitted in the heating member, and a protrusion that is provided in a region of the second surface which coincides with the non-heat generation region of the heating member disposed in the first surface, the protrusion being configured to press and hold the flavor generating article fitted in the heating member. a heat generator configured to generate heat, and an insulating substrate configured to support the heat generator, wherein the heat generator and the substrate form a heat generation region in which the heat generator is disposed and a non-heat generation region which is located adjacent to the heat generation region and in which the heat generator is not disposed, characterised in that the heat transmitting member includes: a first surface in which the heating member is disposed; a second surface configured to face the flavor generating article when the flavor generating article is fitted in the heating member, and a protrusion that is provided in a region of the second surface which coincides with the non-heat generation region of the heating member disposed in the first surface, the protrusion being configured to press and hold the flavor generating article fitted in the heating member. a first surface in which the heating member is disposed; a second surface configured to face the flavor generating article when the flavor generating article is fitted in the heating member, and a protrusion that is provided in a region of the second surface which coincides with the non-heat generation region of the heating member disposed in the first surface, the protrusion being configured to press and hold the flavor generating article fitted in the heating member. <EOS>