A vehicular display apparatus that displays an image on a windshield of a vehicle, the apparatus comprising: an attention target detector configured to detect an attention target to which attention of a driver of the vehicle needs to be drawn, and calculate a distance from the attention target to the vehicle; and a display controller configured to perform display control for displaying an attention mark on the windshield in a superimposed manner such that, from a point of view of the driver, the attention mark is displayed close to the attention target detected by the attention target detector , the attention mark being displayed to draw the attention of the driver to the attention target; wherein the display controller : sets a base point at a position of the attention target on the windshield, sets a display position of the attention mark at a position which is a predetermined distance away from the base point, changes the display position of the attention mark by changing the predetermined distance according to the distance from the attention target to the vehicle; characterized in that the display controller: corrects the display position of the attention mark according to a time difference between detection of the attention target and display of the attention mark; and corrects the display position of the attention mark toward the vehicle more, if the vehicle speed of the vehicle is high. an attention target detector configured to detect an attention target to which attention of a driver of the vehicle needs to be drawn, and calculate a distance from the attention target to the vehicle; and a display controller configured to perform display control for displaying an attention mark on the windshield in a superimposed manner such that, from a point of view of the driver, the attention mark is displayed close to the attention target detected by the attention target detector , the attention mark being displayed to draw the attention of the driver to the attention target; wherein the display controller : sets a base point at a position of the attention target on the windshield, sets a display position of the attention mark at a position which is a predetermined distance away from the base point, changes the display position of the attention mark by changing the predetermined distance according to the distance from the attention target to the vehicle; characterized in that the display controller: corrects the display position of the attention mark according to a time difference between detection of the attention target and display of the attention mark; and corrects the display position of the attention mark toward the vehicle more, if the vehicle speed of the vehicle is high. sets a base point at a position of the attention target on the windshield, sets a display position of the attention mark at a position which is a predetermined distance away from the base point, changes the display position of the attention mark by changing the predetermined distance according to the distance from the attention target to the vehicle; characterized in that the display controller: corrects the display position of the attention mark according to a time difference between detection of the attention target and display of the attention mark; and corrects the display position of the attention mark toward the vehicle more, if the vehicle speed of the vehicle is high. corrects the display position of the attention mark according to a time difference between detection of the attention target and display of the attention mark; and corrects the display position of the attention mark toward the vehicle more, if the vehicle speed of the vehicle is high. <EOS>