An image capturing apparatus comprising: a storage unit configured to store a captured image; a generating unit configured to generate an operation screen relating to the captured image stored in the storage unit; an output unit configured to output the operation screen generated by the generating unit to a display apparatus ; an attitude information acquiring unit configured to acquire attitude information relating to an attitude of the image capturing apparatus; a position display component managing unit configured to convert the attitude information acquired by the attitude information acquiring unit into position information relating to a position of a position display component on the operation screen and display the position display component on the operation screen based on the converted position information; and an operation accepting unit configured to accept an initialization operation of initializing the position of the position display component; wherein the position display component managing unit displays the position display component at an initial position of the operation screen in response to the operation accepting unit accepting the initialization operation, characterized in that the image capturing apparatus further comprises a non-display determining unit configured to determine to hide the position display component when a predetermined condition is satisfied; wherein the position display component managing unit displays the position display component at the initial position of the operation screen when the operation accepting unit accepts the initialization operation while the position display component is hidden in response to the non-display determining unit determining to hide the position display component. a storage unit configured to store a captured image; a generating unit configured to generate an operation screen relating to the captured image stored in the storage unit; an output unit configured to output the operation screen generated by the generating unit to a display apparatus ; an attitude information acquiring unit configured to acquire attitude information relating to an attitude of the image capturing apparatus; a position display component managing unit configured to convert the attitude information acquired by the attitude information acquiring unit into position information relating to a position of a position display component on the operation screen and display the position display component on the operation screen based on the converted position information; and an operation accepting unit configured to accept an initialization operation of initializing the position of the position display component; wherein the position display component managing unit displays the position display component at an initial position of the operation screen in response to the operation accepting unit accepting the initialization operation, characterized in that the image capturing apparatus further comprises a non-display determining unit configured to determine to hide the position display component when a predetermined condition is satisfied; wherein the position display component managing unit displays the position display component at the initial position of the operation screen when the operation accepting unit accepts the initialization operation while the position display component is hidden in response to the non-display determining unit determining to hide the position display component. <EOS>