A system comprising: a memory having stored thereon computer executable components; and a processor configured to execute the following computer executable components stored in the memory : a profile component configured to receive profile information regarding video creators; a video request component configured to receive a request for at least creation of a video, the request indicating one or more characteristics associated with the creation of the video; a search component configured to search, in response to the request, the profile information in connection with identifying one or more of the video creators that can create the video based on a correlation between their respective profile information and the one or more characteristics associated with the video creation; and an intelligence component configured to facilitate the search component in matching the video creators with users requesting the video creation, wherein the intelligence component is configured to employ learned associations between user selections of the video creators, search criteria, and video creator profiles to determine key terms and metadata tags to include in a video creator profile to enhance matching of the video creator profile with the users. a memory having stored thereon computer executable components; and a processor configured to execute the following computer executable components stored in the memory : a profile component configured to receive profile information regarding video creators; a video request component configured to receive a request for at least creation of a video, the request indicating one or more characteristics associated with the creation of the video; a search component configured to search, in response to the request, the profile information in connection with identifying one or more of the video creators that can create the video based on a correlation between their respective profile information and the one or more characteristics associated with the video creation; and an intelligence component configured to facilitate the search component in matching the video creators with users requesting the video creation, wherein the intelligence component is configured to employ learned associations between user selections of the video creators, search criteria, and video creator profiles to determine key terms and metadata tags to include in a video creator profile to enhance matching of the video creator profile with the users. a profile component configured to receive profile information regarding video creators; a video request component configured to receive a request for at least creation of a video, the request indicating one or more characteristics associated with the creation of the video; a search component configured to search, in response to the request, the profile information in connection with identifying one or more of the video creators that can create the video based on a correlation between their respective profile information and the one or more characteristics associated with the video creation; and an intelligence component configured to facilitate the search component in matching the video creators with users requesting the video creation, wherein the intelligence component is configured to employ learned associations between user selections of the video creators, search criteria, and video creator profiles to determine key terms and metadata tags to include in a video creator profile to enhance matching of the video creator profile with the users. <EOS>