A video receiving apparatus , comprising: a receiving unit configured to receive video content; an extracting unit configured to extract one or more partial content items, characterized in that the extracting unit is configured to extract the one or more partial content items, each of which is a portion of one image included in the video content by analyzing the one image, the one image including an image of an object and character strings for a name and explanation of the object, the one or more partial content items including a portion including the object image and a portion including the character string, to obtain features of the one or more partial content items which have been extracted, the features being characteristics within the one image and including at least a display position and a display size for each of the extracted partial content items; an information generating unit configured to generate composition information items from the partial content items, the composition information items being retrieval keywords indicating the one or more partial content items and including at least a character string; a priority setting unit configured to set a priority of the one or more composition information items generated from the one or more partial content items, based on the features obtained from the one or more partial content items, the priority indicating a degree of association between the video content and the one or more composition information items by assigning higher priorities for the composition information items corresponding to objects displayed closer to the center of the image; and a display control unit configured to cause the one image to be displayed on a display screen, wherein the display control unit is further configured to control superimposed display in which the one or more composition information items are superimposed on the one image according to the priority of the one or more composition information items set by the priority setting unit. a receiving unit configured to receive video content; an extracting unit configured to extract one or more partial content items, characterized in that the extracting unit is configured to extract the one or more partial content items, each of which is a portion of one image included in the video content by analyzing the one image, the one image including an image of an object and character strings for a name and explanation of the object, the one or more partial content items including a portion including the object image and a portion including the character string, to obtain features of the one or more partial content items which have been extracted, the features being characteristics within the one image and including at least a display position and a display size for each of the extracted partial content items; an information generating unit configured to generate composition information items from the partial content items, the composition information items being retrieval keywords indicating the one or more partial content items and including at least a character string; a priority setting unit configured to set a priority of the one or more composition information items generated from the one or more partial content items, based on the features obtained from the one or more partial content items, the priority indicating a degree of association between the video content and the one or more composition information items by assigning higher priorities for the composition information items corresponding to objects displayed closer to the center of the image; and a display control unit configured to cause the one image to be displayed on a display screen, wherein the display control unit is further configured to control superimposed display in which the one or more composition information items are superimposed on the one image according to the priority of the one or more composition information items set by the priority setting unit. <EOS>