A method, comprising: receiving, at an application store , from a policy agent , a request for updated policy information for at least one application ; based on receiving the request, determining, at the application store , whether one or more policies for the at least one application have been updated based on policy information that is maintained by the application store and created by the application store based on input received via a mobile service management interface provided by the application store , wherein the mobile service management interface is presented as a part of the application store when the application store is displayed to an administrative user, and wherein the mobile service management interface includes one or more controls that are configured to allow the administrative user to define policies to be applied to one or more applications that are available in the application store, and wherein the application store is configured to provide an enterprise application store interface that includes one or more features specific to an enterprise that has deployed the application store , the one or more features including a listing of one or more applications that are chosen for enterprise users affiliated with the enterprise; based on determining that the one or more policies for the at least one application have been updated, providing at least one policy update to the policy agent ; receiving, at the application store , a policy change for a first application ; determining that the first application is present on one or more devices ; applying a first policy to the application requested by a first user having a first role within the enterprise; and applying a second policy, different from the first policy, to the same application requested by a second user having a second role within the enterprise. receiving, at an application store , from a policy agent , a request for updated policy information for at least one application ; based on receiving the request, determining, at the application store , whether one or more policies for the at least one application have been updated based on policy information that is maintained by the application store and created by the application store based on input received via a mobile service management interface provided by the application store , wherein the mobile service management interface is presented as a part of the application store when the application store is displayed to an administrative user, and wherein the mobile service management interface includes one or more controls that are configured to allow the administrative user to define policies to be applied to one or more applications that are available in the application store, and wherein the application store is configured to provide an enterprise application store interface that includes one or more features specific to an enterprise that has deployed the application store , the one or more features including a listing of one or more applications that are chosen for enterprise users affiliated with the enterprise; based on determining that the one or more policies for the at least one application have been updated, providing at least one policy update to the policy agent ; receiving, at the application store , a policy change for a first application ; determining that the first application is present on one or more devices ; applying a first policy to the application requested by a first user having a first role within the enterprise; and applying a second policy, different from the first policy, to the same application requested by a second user having a second role within the enterprise. <EOS>