A packaging material comprising: a. a substrate having a first surface and an opposing second surface , wherein at least a portion of the first surface forms an exterior face of the packaging material; b. a printed portion that is viewable from the first surface; c. wherein the first surface comprises a textured zone comprising a plurality of discrete three-dimensional projections ; d. wherein at least some of the plurality of discrete three-dimensional projections comprise a sidewall extending outwardly from the first surface and a distal end ; e. wherein there is at least some overlap between the textured zone and the printed portion; characterized in that : f. the printed portion comprises a color having coordinates that are outside a CIELab color boundary described by the following equations: i) b ∗ = ―4.77a ∗ - 42.21, wherein a ∗ = ―10.14 to ― 7.72 or wherein b ∗ = 6.18 to - 5.39; ii) b ∗ = ―0.32a ∗ - 7.85, wherein a ∗ = ―7.72 to 1.29 or wherein b ∗ = ―5.39 to - 8.26; iii) b ∗ = 0.82a ∗ - 9.32, wherein a ∗ = 1.29 to 9.36 or wherein b ∗ = -8.26 to - 1.64; iv) b ∗ = ―4.08a ∗ + 36.52, wherein a ∗ = 6.59 to 9.36 or wherein b ∗ = 9.63 to - 1.64; v) b ∗ = ―0.44a ∗ + 12.53, wherein a ∗ = ―2.19 to 6.59 or wherein b ∗ = 13.49 to 9.63; and vi) b ∗ = 0.92a ∗ + 15.51, wherein a ∗ = ―10.14 to ― 2.19 or wherein b ∗ = 6.18 to 13.49; and wherein an L ∗ of the color is 100 or less. a. a substrate having a first surface and an opposing second surface , wherein at least a portion of the first surface forms an exterior face of the packaging material; b. a printed portion that is viewable from the first surface; c. wherein the first surface comprises a textured zone comprising a plurality of discrete three-dimensional projections ; d. wherein at least some of the plurality of discrete three-dimensional projections comprise a sidewall extending outwardly from the first surface and a distal end ; e. wherein there is at least some overlap between the textured zone and the printed portion; f. the printed portion comprises a color having coordinates that are outside a CIELab color boundary described by the following equations: i) b ∗ = ―4.77a ∗ - 42.21, wherein a ∗ = ―10.14 to ― 7.72 or wherein b ∗ = 6.18 to - 5.39; ii) b ∗ = ―0.32a ∗ - 7.85, wherein a ∗ = ―7.72 to 1.29 or wherein b ∗ = ―5.39 to - 8.26; iii) b ∗ = 0.82a ∗ - 9.32, wherein a ∗ = 1.29 to 9.36 or wherein b ∗ = -8.26 to - 1.64; iv) b ∗ = ―4.08a ∗ + 36.52, wherein a ∗ = 6.59 to 9.36 or wherein b ∗ = 9.63 to - 1.64; v) b ∗ = ―0.44a ∗ + 12.53, wherein a ∗ = ―2.19 to 6.59 or wherein b ∗ = 13.49 to 9.63; and vi) b ∗ = 0.92a ∗ + 15.51, wherein a ∗ = ―10.14 to ― 2.19 or wherein b ∗ = 6.18 to 13.49; and wherein an L ∗ of the color is 100 or less. i) b ∗ = ―4.77a ∗ - 42.21, wherein a ∗ = ―10.14 to ― 7.72 or wherein b ∗ = 6.18 to - 5.39; ii) b ∗ = ―0.32a ∗ - 7.85, wherein a ∗ = ―7.72 to 1.29 or wherein b ∗ = ―5.39 to - 8.26; iii) b ∗ = 0.82a ∗ - 9.32, wherein a ∗ = 1.29 to 9.36 or wherein b ∗ = -8.26 to - 1.64; iv) b ∗ = ―4.08a ∗ + 36.52, wherein a ∗ = 6.59 to 9.36 or wherein b ∗ = 9.63 to - 1.64; v) b ∗ = ―0.44a ∗ + 12.53, wherein a ∗ = ―2.19 to 6.59 or wherein b ∗ = 13.49 to 9.63; and vi) b ∗ = 0.92a ∗ + 15.51, wherein a ∗ = ―10.14 to ― 2.19 or wherein b ∗ = 6.18 to 13.49; and wherein an L ∗ of the color is 100 or less. <EOS>