A printing apparatus comprising: a print head comprising, for each of a plurality of types of inks, an ejection opening from which to eject an ink and a pressure chamber in which to fill the ink to be ejected from the ejection opening, and configured to perform printing operation by ejecting the ink from the ejection opening; a circulation unit capable of, for each of the plurality of types of inks, circulating the ink in a circulation path including the pressure chamber; a control unit configured to, in a case where the printing operation is performed, cause the circulation unit to circulate a type of ink among the plurality of types of inks being used for printing in the printing operation in the circulation path corresponding to the type of ink being used for printing and cause the circulation unit to not circulate a type of ink among the plurality of types of inks not being used in the printing operation in the circulation path corresponding to the type of ink not being used in the printing operation, characterized in that the control unit is further configured to stop the ink circulation after the printing operation is finished; and by further comprising a determination unit (202, S904) configured,to determine an accumulated time for which a first type of ink is circulated by the circulation unit in the printing operation using the first type of ink and not using a second type of ink different from the first type of ink, wherein the control unit performs control on a basis of the accumulated time determined by the determination unit to cause the circulation unit to circulate at least the second type of ink among the plurality of types of inks in a case where the accumulated time is longer than a predetermined time and cause the circulation unit not to circulate the second type of ink in a case where the accumulated time is not longer than the predetermined time. a print head comprising, for each of a plurality of types of inks, an ejection opening from which to eject an ink and a pressure chamber in which to fill the ink to be ejected from the ejection opening, and configured to perform printing operation by ejecting the ink from the ejection opening; a circulation unit capable of, for each of the plurality of types of inks, circulating the ink in a circulation path including the pressure chamber; a control unit configured to, in a case where the printing operation is performed, cause the circulation unit to circulate a type of ink among the plurality of types of inks being used for printing in the printing operation in the circulation path corresponding to the type of ink being used for printing and cause the circulation unit to not circulate a type of ink among the plurality of types of inks not being used in the printing operation in the circulation path corresponding to the type of ink not being used in the printing operation, characterized in that the control unit is further configured to stop the ink circulation after the printing operation is finished; and by further comprising a determination unit (202, S904) configured,to determine an accumulated time for which a first type of ink is circulated by the circulation unit in the printing operation using the first type of ink and not using a second type of ink different from the first type of ink, wherein the control unit performs control on a basis of the accumulated time determined by the determination unit to cause the circulation unit to circulate at least the second type of ink among the plurality of types of inks in a case where the accumulated time is longer than a predetermined time and cause the circulation unit not to circulate the second type of ink in a case where the accumulated time is not longer than the predetermined time. <EOS>