A spoke for a non-pneumatic tire , the spoke connecting a radially inner surface (162; 202) of a radially outer compliant band to a radially outer surface of a hub , the tire defining an axis of rotation about its center and a medial plane tangent to the axis of rotation , the spoke comprising: a radially outer support element having a radially inner end , a radially outer end , a first side and a second side ; a radially outer elastomeric joint body connecting the radially outer end of the radially outer support element to the radially outer compliant band , the radially outer elastomeric joint body positioned on said second side of said radially outer support element , the radially outer elastomeric joint body having a first surface on the same side of the radially outer elastomeric joint body as the first side of said radially outer support element and a second surface on the same side of the radially outer elastomeric joint body as the second side of said radially outer support element , the elastomeric radially outer joint body having a thickness measured as the circumferential distance between the first surface and the second surface of the radially outer elastomeric joint body at a particular radial distance from a radial outer surface of the radially outer elastomeric joint body , the radially outer support element further comprising one or more elongated reinforcements having a length and a thickness measured perpendicular to the length; characterized in that said elongated reinforcements have a flexural rigidity greater than the elastomer comprising the radially outer joint body, the radially outer elastomeric joint body further comprises an aperture positioned a distance no greater than two thirds of the minimum thickness of the radially outer elastomeric joint body from the first surface of the radially outer elastomeric joint body . a radially outer support element having a radially inner end , a radially outer end , a first side and a second side ; a radially outer elastomeric joint body connecting the radially outer end of the radially outer support element to the radially outer compliant band , the radially outer elastomeric joint body positioned on said second side of said radially outer support element , the radially outer elastomeric joint body having a first surface on the same side of the radially outer elastomeric joint body as the first side of said radially outer support element and a second surface on the same side of the radially outer elastomeric joint body as the second side of said radially outer support element , the elastomeric radially outer joint body having a thickness measured as the circumferential distance between the first surface and the second surface of the radially outer elastomeric joint body at a particular radial distance from a radial outer surface of the radially outer elastomeric joint body , the radially outer support element further comprising one or more elongated reinforcements having a length and a thickness measured perpendicular to the length; characterized in that said elongated reinforcements have a flexural rigidity greater than the elastomer comprising the radially outer joint body, the radially outer elastomeric joint body further comprises an aperture positioned a distance no greater than two thirds of the minimum thickness of the radially outer elastomeric joint body from the first surface of the radially outer elastomeric joint body . <EOS>