An evaluation apparatus comprising: a display screen ; a gaze point detection unit configured to detect a position of a gaze point of a subject who observes the display screen ; a display control unit configured to perform display operation including a first display operation of displaying question information that is a question for the subject on the display screen , a second display operation of displaying a guidance target object that guides the gaze point of the subject to a target position on the display screen , and a third display operation of displaying, on a same circumference of a circle centered at the target position and at positions that do not overlap with the target position, a plurality of answer target objects that are answers for the question on the display screen after the second display operation; a region setting unit configured to set a specific region corresponding to a specific target object among the plurality of the answer target objects and to set comparison regions corresponding to comparison target objects that are different from the specific target object; a determination unit configured to determine whether the gaze point is present in the specific region and the comparison regions during the display period in which the third display operation is performed, on the basis of the position of the gaze point; an arithmetic unit configured to calculate gaze point data during the display period on the basis of a determination result of the determination unit ; and an evaluation unit configured to obtain evaluation data of the subject on the basis of the gaze point data, wherein the determination unit is configured to detect whether the gaze point is present in a predetermined region including the target position after the second display operation on the basis of the position of the gaze point, and performs the determination if the gaze point is present, or repeats processes from the first display operation if the gaze point is not present. a display screen ; a gaze point detection unit configured to detect a position of a gaze point of a subject who observes the display screen ; a display control unit configured to perform display operation including a first display operation of displaying question information that is a question for the subject on the display screen , a second display operation of displaying a guidance target object that guides the gaze point of the subject to a target position on the display screen , and a third display operation of displaying, on a same circumference of a circle centered at the target position and at positions that do not overlap with the target position, a plurality of answer target objects that are answers for the question on the display screen after the second display operation; a region setting unit configured to set a specific region corresponding to a specific target object among the plurality of the answer target objects and to set comparison regions corresponding to comparison target objects that are different from the specific target object; a determination unit configured to determine whether the gaze point is present in the specific region and the comparison regions during the display period in which the third display operation is performed, on the basis of the position of the gaze point; an arithmetic unit configured to calculate gaze point data during the display period on the basis of a determination result of the determination unit ; and an evaluation unit configured to obtain evaluation data of the subject on the basis of the gaze point data, wherein the determination unit is configured to detect whether the gaze point is present in a predetermined region including the target position after the second display operation on the basis of the position of the gaze point, and performs the determination if the gaze point is present, or repeats processes from the first display operation if the gaze point is not present. <EOS>