A method for processing a multimedia broadcast and multicast service, comprising: a plurality of user equipments, UEs, receiving a multimedia broadcast and multicast service, MBMS, service issued by a network side (S101), and each UE actively or passively reporting MBMS receiving state information to the network side (S102) with following manner: the UE reporting to the network side first information indicating that the UE is receiving the MBMS service during the UE continuously receives the MBMS service; or the UE reporting to the network side second information indicating that the UE stops receiving the MBMS service after having stopped receiving the MBMS issued by the network side; the network side controlling the issuing of all the MBMS services according to the receiving state information reported by the UE, wherein the controlling comprises: the network side determining whether to stop issuing the MBMS service according to situation of the first information about the MBMS service reported by the UE, or, enlarging sending area of the MBMS service with receiving rate being greater than a preset value, or reducing sending area of the MBMS service with receiving rate being less than a preset value; wherein when coverage of multicast broadcast single frequency network, MBSFN, areas being overlapped is configured, the receiving state information comprises information indicating the MBMS service and information indicating the MBSFN area to which the MBMS service belongs. a plurality of user equipments, UEs, receiving a multimedia broadcast and multicast service, MBMS, service issued by a network side (S101), and each UE actively or passively reporting MBMS receiving state information to the network side (S102) with following manner: the UE reporting to the network side first information indicating that the UE is receiving the MBMS service during the UE continuously receives the MBMS service; or the UE reporting to the network side second information indicating that the UE stops receiving the MBMS service after having stopped receiving the MBMS issued by the network side; the UE reporting to the network side first information indicating that the UE is receiving the MBMS service during the UE continuously receives the MBMS service; or the UE reporting to the network side second information indicating that the UE stops receiving the MBMS service after having stopped receiving the MBMS issued by the network side; the network side controlling the issuing of all the MBMS services according to the receiving state information reported by the UE, wherein the controlling comprises: the network side determining whether to stop issuing the MBMS service according to situation of the first information about the MBMS service reported by the UE, or, enlarging sending area of the MBMS service with receiving rate being greater than a preset value, or reducing sending area of the MBMS service with receiving rate being less than a preset value; the network side determining whether to stop issuing the MBMS service according to situation of the first information about the MBMS service reported by the UE, or, enlarging sending area of the MBMS service with receiving rate being greater than a preset value, or reducing sending area of the MBMS service with receiving rate being less than a preset value; wherein when coverage of multicast broadcast single frequency network, MBSFN, areas being overlapped is configured, the receiving state information comprises information indicating the MBMS service and information indicating the MBSFN area to which the MBMS service belongs. <EOS>