A virtualized service equipment for providing service provider cloud services, the virtualized service equipment comprising: at least one processor ; a non-transitory computer readable medium having encoded thereon computer software comprising a set of instructions that, when executed by the at least one processor, causes the virtualized service equipment to perform one or more operations, the set of instructions comprising: instructions to establish communications with a central controller in communication with a cloud service network ; instructions to register with the central controller ; instructions to receive a configuration file from the central controller having a base configuration, wherein the configuration file is received in response to the virtualized service equipment registering with the central controller , wherein the base configuration causes the virtual service equipment to retrieve and display a cloud service marketplace having one or more service offerings, wherein the one or more service offerings comprise cloud services; instructions to receive a selection of the one or more service offerings; instructions to transmit the selection of the one or more service offerings to the central controller ; and provisioning the cloud services based on the received selection. at least one processor ; a non-transitory computer readable medium having encoded thereon computer software comprising a set of instructions that, when executed by the at least one processor, causes the virtualized service equipment to perform one or more operations, the set of instructions comprising: instructions to establish communications with a central controller in communication with a cloud service network ; instructions to register with the central controller ; instructions to receive a configuration file from the central controller having a base configuration, wherein the configuration file is received in response to the virtualized service equipment registering with the central controller , wherein the base configuration causes the virtual service equipment to retrieve and display a cloud service marketplace having one or more service offerings, wherein the one or more service offerings comprise cloud services; instructions to receive a selection of the one or more service offerings; instructions to transmit the selection of the one or more service offerings to the central controller ; and provisioning the cloud services based on the received selection. instructions to establish communications with a central controller in communication with a cloud service network ; instructions to register with the central controller ; instructions to receive a configuration file from the central controller having a base configuration, wherein the configuration file is received in response to the virtualized service equipment registering with the central controller , wherein the base configuration causes the virtual service equipment to retrieve and display a cloud service marketplace having one or more service offerings, wherein the one or more service offerings comprise cloud services; instructions to receive a selection of the one or more service offerings; instructions to transmit the selection of the one or more service offerings to the central controller ; and provisioning the cloud services based on the received selection. <EOS>