A product holder system configured to be removably secured to a surface of a component, wherein the product holder system comprises: a bracket including a main beam and at least one securing mount ; at least one product holder removably and adjustably secured to the main beam, wherein the at least one product holder is configured to removably retain a product, wherein the at least one product holder comprises: a support base , and a cradling sleeve , wherein the cradling sleeve includes opposed resilient arms configured to flex outwardly and inwardly with respect to a central axis between the arms ; and at least one securing assembly connected to the at least one securing mount, wherein the at least one securing assembly is configured to removably secure the product holder system to the surface of the component, characterised in that : the at least one product holder is adjustable relative to the main beam in a variety of orientations; the at least one product holder further comprises an extension strap connected to the support base , the extensions strap including an arcuate bowed surface that is configured to conform to an outer curved surface of a can or bottle; and the cradling sleeve is connected to the extension strap , and the at least one product holder comprises a bracket-mating stud including a threaded channel and a positioning tab radially extending from the bracket-mating stud , wherein the threaded channel is configured to receive and retain a threaded shaft of a fastener , and wherein the positioning tab is configured to be received and retained by one of a plurality of reciprocal positioning slots formed in relation to a fastener through-hole formed in the bracket . a bracket including a main beam and at least one securing mount ; at least one product holder removably and adjustably secured to the main beam, wherein the at least one product holder is configured to removably retain a product, wherein the at least one product holder comprises: a support base , and a cradling sleeve , wherein the cradling sleeve includes opposed resilient arms configured to flex outwardly and inwardly with respect to a central axis between the arms ; and at least one securing assembly connected to the at least one securing mount, wherein the at least one securing assembly is configured to removably secure the product holder system to the surface of the component, characterised in that : the at least one product holder is adjustable relative to the main beam in a variety of orientations; the at least one product holder further comprises an extension strap connected to the support base , the extensions strap including an arcuate bowed surface that is configured to conform to an outer curved surface of a can or bottle; and the cradling sleeve is connected to the extension strap , and the at least one product holder is adjustable relative to the main beam in a variety of orientations; the at least one product holder further comprises an extension strap connected to the support base , the extensions strap including an arcuate bowed surface that is configured to conform to an outer curved surface of a can or bottle; and the cradling sleeve is connected to the extension strap , and the at least one product holder comprises a bracket-mating stud including a threaded channel and a positioning tab radially extending from the bracket-mating stud , wherein the threaded channel is configured to receive and retain a threaded shaft of a fastener , and wherein the positioning tab is configured to be received and retained by one of a plurality of reciprocal positioning slots formed in relation to a fastener through-hole formed in the bracket . <EOS>