An image heating apparatus comprising: an image heating portion including a heater, a tubular film having an inner surface in contact with the heater, and a rotational pressure member that is in contact with an outer surface of the tubular film and forms a nip portion for conveying a recording material between the outer surface and the rotational pressure member, the image heating portion being configured to heat an unfixed toner image formed on the recording material using heat of the heater; a temperature detection portion configured to detect a temperature of the heater; a control portion configured to control electric power supplied to the heater such that the temperature detected by the temperature detection portion is maintained at a predetermined control target temperature; and an obtainment portion configured to obtain image information for forming the unfixed toner image, wherein the control target temperature is set, based on the image information, for each of a plurality of regions (T1 to T4) defined by dividing the recording material in a conveying direction, characterized in that the plurality of regions (T1 to T4) is a plurality of regions (T1 to T4) defined by dividing the recording material in the conveying direction by a circumferential length of one of the tubular film and the rotational pressure member, the control target temperature of a second region entering the nip portion after a first region is higher than the control target temperature of the first region, and a difference between the control target temperature of the second region and the control target temperature of the first region is smaller as a maximum value of a toner amount per unit pixel of the unfixed toner image density is smaller. an image heating portion including a heater, a tubular film having an inner surface in contact with the heater, and a rotational pressure member that is in contact with an outer surface of the tubular film and forms a nip portion for conveying a recording material between the outer surface and the rotational pressure member, the image heating portion being configured to heat an unfixed toner image formed on the recording material using heat of the heater; a temperature detection portion configured to detect a temperature of the heater; a control portion configured to control electric power supplied to the heater such that the temperature detected by the temperature detection portion is maintained at a predetermined control target temperature; and an obtainment portion configured to obtain image information for forming the unfixed toner image, wherein the control target temperature is set, based on the image information, for each of a plurality of regions (T1 to T4) defined by dividing the recording material in a conveying direction, characterized in that the plurality of regions (T1 to T4) is a plurality of regions (T1 to T4) defined by dividing the recording material in the conveying direction by a circumferential length of one of the tubular film and the rotational pressure member, the control target temperature of a second region entering the nip portion after a first region is higher than the control target temperature of the first region, and a difference between the control target temperature of the second region and the control target temperature of the first region is smaller as a maximum value of a toner amount per unit pixel of the unfixed toner image density is smaller.