An information processing system including an information storage medium and an information processing apparatus for performing near field communication with the information storage medium, the information processing apparatus further comprising: a plurality of antenna coils (111-126, 141-149); a touch panel configured to detect a contact position of an object on a surface provided near the plurality of antenna coils, said plurality of antenna coils being arranged to form a plurality of areas along said surface; an information acquisition section (12, 13) for performing near field communication with the information storage medium via at least one of the plurality of antenna coils, thereby reading information from the information storage medium in proximity to the said one of the plurality of areas formed by the antenna coils; an orientation detection section (13, S53, S67, S67) for detecting an orientation of the information storage medium that can perform the near field communication; wherein the information storage medium comprises a detection target portion (262, 264) that enables the orientation detection section to detect the orientation of the information storage medium, and the orientation detection section detects the orientation of the information storage medium based on a shape and/or a size of a contact surface on which the detection target portion is in contact with the touch panel, the information processing apparatus further comprises a position detection section for, in accordance with a contact position detected by the touch panel, detecting a position of the information storage medium placed on the surface, and an information processing section performs a predetermined processing using the information read from the information storage medium, the orientation of the information storage medium, and the position of the information storage medium. a plurality of antenna coils (111-126, 141-149); a touch panel configured to detect a contact position of an object on a surface provided near the plurality of antenna coils, said plurality of antenna coils being arranged to form a plurality of areas along said surface; an information acquisition section (12, 13) for performing near field communication with the information storage medium via at least one of the plurality of antenna coils, thereby reading information from the information storage medium in proximity to the said one of the plurality of areas formed by the antenna coils; an orientation detection section (13, S53, S67, S67) for detecting an orientation of the information storage medium that can perform the near field communication; wherein the information storage medium comprises a detection target portion (262, 264) that enables the orientation detection section to detect the orientation of the information storage medium, and the orientation detection section detects the orientation of the information storage medium based on a shape and/or a size of a contact surface on which the detection target portion is in contact with the touch panel, the information processing apparatus further comprises a position detection section for, in accordance with a contact position detected by the touch panel, detecting a position of the information storage medium placed on the surface, and an information processing section performs a predetermined processing using the information read from the information storage medium, the orientation of the information storage medium, and the position of the information storage medium.