A game system including a game apparatus and at least one server (103, 104) communicating with the game apparatus, wherein the game apparatus includes a web page request section (111, 114, S52) configured to request the server to transmit a predetermined web page, in a web browser process according to execution of a web browser program, the server includes a web page transmission section (121, 124, S84) configured to transmit the predetermined web page to the game apparatus in response to the request from the game apparatus, and the game apparatus includes: a web page display section (111, 116, S53) configured to, in the web browser process, display the predetermined web page transmitted from the server; a first information acquisition section (111, 115, S54, S55, S56) configured to, in the web browser process, acquire first access destination information on the basis of operation data indicating an operation performed on the predetermined web page by a user; a first information output section (111, S56) configured to, in the web browser process, output the first access destination information so as to be usable in a game process according to execution of a game program, wherein the first access destination information is a URL character string; a first information input section (111, S5, S6) configured to, in the game process according to execution of the game program, input the first access destination information outputted from the first information output section in the web browser process; and a content request section (111, 114, S9) configured to, in the game process, request the server to transmit a predetermined content corresponding to the first access destination information, on the basis of the first access destination information, wherein the server further includes a content transmission section (121, 124, S74) configured to transmit the predetermined content to the game apparatus in response to the request from the game apparatus, and the game apparatus further includes a content-based process execution section (111, S11, S12) configured to, in the game process, execute the game process using the predetermined content transmitted from the server. a web page display section (111, 116, S53) configured to, in the web browser process, display the predetermined web page transmitted from the server; a first information acquisition section (111, 115, S54, S55, S56) configured to, in the web browser process, acquire first access destination information on the basis of operation data indicating an operation performed on the predetermined web page by a user; a first information output section (111, S56) configured to, in the web browser process, output the first access destination information so as to be usable in a game process according to execution of a game program, wherein the first access destination information is a URL character string; a first information input section (111, S5, S6) configured to, in the game process according to execution of the game program, input the first access destination information outputted from the first information output section in the web browser process; and a content request section (111, 114, S9) configured to, in the game process, request the server to transmit a predetermined content corresponding to the first access destination information, on the basis of the first access destination information, wherein