A beverage dispenser comprising: - means for preparing a beverage from at least a soluble powder, comprising:. at least one source of a soluble powder (1 a, 1 b),. at least one dosing device (2a, 2b) operably associated with the source of powder,. a source of diluent,. a pump operably associated with the source of diluent, - a user interface operable:. to interact with a consumer for presenting to the consumer at least one of a list of selectable beverage sensory parameters (P 1, P 2, P 3, P 4) related at least to one of the following beverage sensory properties: the foam or crema quality, the aroma, the flavor and/or the mouthfeel, and. for receiving at least one input from the consumer regarding at least one of said parameters, characterized in that it comprises: - a whipping device operably associated with the diluent pump and the at least one soluble powder dosing device for receiving and whipping the diluent and the soluble powder to prepare a beverage. - a control unit controlling the means for preparing a beverage and dispensing a beverage wherein the control unit instructs the at least one dosing device (2a, 2b), the pump, the whipping device and controls the selection of the soluble powder, the soluble powder dosage, the water delay, the whipping time, the whipping speed device based at least in part on the at least one input of the consumer regarding at least one of the selectable sensory parameters. - means for preparing a beverage from at least a soluble powder, comprising:. at least one source of a soluble powder (1 a, 1 b),. at least one dosing device (2a, 2b) operably associated with the source of powder,. a source of diluent,. a pump operably associated with the source of diluent,. at least one source of a soluble powder (1 a, 1 b),. at least one dosing device (2a, 2b) operably associated with the source of powder,. a source of diluent,. a pump operably associated with the source of diluent, - a user interface operable:. to interact with a consumer for presenting to the consumer at least one of a list of selectable beverage sensory parameters (P 1, P 2, P 3, P 4) related at least to one of the following beverage sensory properties: the foam or crema quality, the aroma, the flavor and/or the mouthfeel, and. for receiving at least one input from the consumer regarding at least one of said parameters,. to interact with a consumer for presenting to the consumer at least one of a list of selectable beverage sensory parameters (P 1, P 2, P 3, P 4) related at least to one of the following beverage sensory properties: the foam or crema quality, the aroma, the flavor and/or the mouthfeel, and. for receiving at least one input from the consumer regarding at least one of said parameters, - a whipping device operably associated with the diluent pump and the at least one soluble powder dosing device for receiving and whipping the diluent and the soluble powder to prepare a beverage. - a control unit controlling the means for preparing a beverage and dispensing a beverage wherein the control unit instructs the at least one dosing device (2a, 2b), the pump, the whipping device and controls the selection of the soluble powder, the soluble powder dosage, the water delay, the whipping time, the whipping speed device based at least in part on the at least one input of the consumer regarding at least one of the selectable sensory parameters.