A wireless power transmission device in kitchen equipment requiring electric power, comprising: a power conversion unit provided with a plurality of transmission coils configured to transmit wireless power which includes multiplexer for establishing and releasing a connection of at least one of the plurality of transmission coils with a wireless power reception device for power transfer; a first communication module configured to sense a wireless power reception unit of the wireless power reception device located in any one of power transmission areas corresponding to the plurality of transmission coils, and a position of the power reception device, respectively; a second communication module configured to transmit and receive a power control message including power amount information to and from the wireless power reception device in response to the sensing of the wireless power reception device located in any one of the power transmission areas through the first communication module; and a control unit configured to control the second communication module to receive a power control message from the wireless power reception device, and determine one or more characteristics of the frequency, voltage, and current of the power conversion unit based on the received power control message including the power amount information, charging state information and identification information in the wireless power reception device; characterized in that the control unit is further configured to: control the multiplexer to connect the at least one of the plurality of transmission coils (1111a-1 to 1111a-n) with a reception coil of the wireless power reception device in consideration of the sensed position of the wireless power reception device; transfer wireless power corresponding to the power amount information to the wireless power reception device located in any one of power transmission areas through a transmission coil disposed to correspond to the any one of power transmission areas based on the power control message, wherein the first communication module is a Near Field Communication, NFC, communication module using a short-range communication method, and the second communication module is a Bluetooth communication module capable of communicating with a wireless power reception device in a short-range communication network. a power conversion unit provided with a plurality of transmission coils configured to transmit wireless power which includes multiplexer for establishing and releasing a connection of at least one of the plurality of transmission coils with a wireless power reception device for power transfer; a first communication module configured to sense a wireless power reception unit of the wireless power reception device located in any one of power transmission areas corresponding to the plurality of transmission coils, and a position of the power reception device, respectively; a second communication module configured to transmit and receive a power control message including power amount information to and from the wireless power reception device in response to the sensing of the wireless power reception device located in any one of the power transmission areas through the first communication module; and a control unit configured to control the second communication module to receive a power control message from the wireless power reception device, and determine one or more characteristics of the frequency, voltage, and current of the power conversion unit based on the received power control message including the power amount information, charging state information and identification information in the wireless power reception device; characterized in that the control unit is further configured to: control the multiplexer to connect the at least one of the plurality of transmission coils (1111a-1 to 1111a-n) with a reception coil of the wireless power reception device in consideration of the sensed position of the wireless power reception device; transfer wireless power corresponding to the power amount information to the wireless power reception device located in any one of power transmission areas through a transmission coil disposed to correspond to the any one of power transmission areas based on the power control message, wherein the first communication module is a Near Field Communication, NFC, communication module using a short-range communication method, and the second communication module is a Bluetooth communication module capable of communicating with a wireless power reception device in a short-range communication network. control the multiplexer to connect the at least one of the plurality of transmission coils (1111a-1 to 1111a-n) with a reception coil of the wireless power reception device in consideration of the sensed position of the wireless power reception device; transfer wireless power corresponding to the power amount information to the wireless power reception device located in any one of power transmission areas through a transmission coil disposed to correspond to the any one of power transmission areas based on the power control message, wherein the first communication module is a Near Field Communication, NFC, communication module using a short-range communication method, and the second communication module is a Bluetooth communication module capable of communicating with a wireless power reception device in a short-range communication network.