An information processing apparatus of a mobile terminal, the apparatus comprising: a camera; a display unit; an information module; a storage unit; and a controller operatively connected to the camera, the display unit, the information module, and the storage unit, the controller configured to: capture an image via the camera, display the captured image via the display unit, cause the information module to generate tag information including geotagging information of the captured image, capturing direction information of the captured image when capturing the image, and direction information of the mobile terminal, tag the tag information to the captured image, store, in the storage unit, the captured image and the tag information tagged to the captured image as content (8-1, 9-1, 10-1), and display the stored image on the display unit, characterized in that the controller is further configured to: display the stored image on the entire screen of the display unit in a clean view; display a key or icon for displaying at least one of the tag information and a tag control menu on the displayed image, display, on the display unit, the tag information and/or the tag control menu if the displayed key or icon is selected, wherein the tag information and/or the tag control menu overlaps the stored image, implement a map information application stored in the storage unit, when the direction of the mobile terminal faces a first direction; implement a point-of-interest indicating application stored in the storage unit, when the direction of the mobile terminal faces a second direction. a camera; a display unit; an information module; a storage unit; and a controller operatively connected to the camera, the display unit, the information module, and the storage unit, the controller configured to: capture an image via the camera, display the captured image via the display unit, cause the information module to generate tag information including geotagging information of the captured image, capturing direction information of the captured image when capturing the image, and direction information of the mobile terminal, tag the tag information to the captured image, store, in the storage unit, the captured image and the tag information tagged to the captured image as content (8-1, 9-1, 10-1), and display the stored image on the display unit, capture an image via the camera, display the captured image via the display unit, cause the information module to generate tag information including geotagging information of the captured image, capturing direction information of the captured image when capturing the image, and direction information of the mobile terminal, tag the tag information to the captured image, store, in the storage unit, the captured image and the tag information tagged to the captured image as content (8-1, 9-1, 10-1), and display the stored image on the display unit, characterized in that the controller is further configured to: display the stored image on the entire screen of the display unit in a clean view; display a key or icon for displaying at least one of the tag information and a tag control menu on the displayed image, display, on the display unit, the tag information and/or the tag control menu if the displayed key or icon is selected, wherein the tag information and/or the tag control menu overlaps the stored image, implement a map information application stored in the storage unit, when the direction of the mobile terminal faces a first direction; implement a point-of-interest indicating application stored in the storage unit, when the direction of the mobile terminal faces a second direction. display the stored image on the entire screen of the display unit in a clean view; display a key or icon for displaying at least one of the tag information and a tag control menu on the displayed image, display, on the display unit, the tag information and/or the tag control menu if the displayed key or icon is selected, wherein the tag information and/or the tag control menu overlaps the stored image, implement a map information application stored in the storage unit, when the direction of the mobile terminal faces a first direction; implement a point-of-interest indicating application stored in the storage unit, when the direction of the mobile terminal faces a second direction.