A vehicle seat, the vehicle seat comprising a passenger restraining device (10, 70, 100, 120, 140, 160) for a vehicle, the passenger restraining device (10, 70, 100, 120, 140, 160) comprising: a three-point seatbelt device including a shoulder belt that extends from above a seat transverse direction one end side of a seatback, which structures the vehicle seat in which a passenger sits, toward a buckle that is at a lower portion of a seat transverse direction another end side; a belt guide (40, 102, 122, 142, 162) that is provided at an upper portion side of the seat transverse direction one end side of the seatback, through which the shoulder belt is inserted, and that is disposed along a restrained surface of the passenger seated in the vehicle seat; a fixing portion (36, 72) that fixes a length direction rear end portion of the belt guide (40, 102, 122, 142, 162) to a seat shoulder opening that is at the seat transverse direction one end side of an upper portion of the seatback; and a front side portion that is provided at a length direction front side of the belt guide (40, 102, 122, 142, 162), that, in a usual state, i.e., a state that is not at the time of a front collision, is disposed further toward a vehicle front side than a collarbone of the passenger seated in the vehicle seat, and that is structured so as to be hard to bend as compared with a length direction rear side portion of the belt guide (40, 102, 122, 142, 162), wherein the belt guide has a belt insert-through portion through which the shoulder belt is inserted, and a pad (48, 104, 124) that is disposed, with respect to the belt insert-through portion, at a side of the passenger seated in the vehicle seat, characterized in that a front side portion of the pad (48, 104, 124) is more difficult to bend than a rear side portion (48A, 108, 124A) of the pad (48, 104, 124), and the rear side portion of the belt guide is disposed in a region facing the collarbone in the usual state. a three-point seatbelt device including a shoulder belt that extends from above a seat transverse direction one end side of a seatback, which structures the vehicle seat in which a passenger sits, toward a buckle that is at a lower portion of a seat transverse direction another end side; a belt guide (40, 102, 122, 142, 162) that is provided at an upper portion side of the seat transverse direction one end side of the seatback, through which the shoulder belt is inserted, and that is disposed along a restrained surface of the passenger seated in the vehicle seat; a fixing portion (36, 72) that fixes a length direction rear end portion of the belt guide (40, 102, 122, 142, 162) to a seat shoulder opening that is at the seat transverse direction one end side of an upper portion of the seatback; and a front side portion that is provided at a length direction front side of the belt guide (40, 102, 122, 142, 162), that, in a usual state, i.e., a state that is not at the time of a front collision, is disposed further toward a vehicle front side than a collarbone of the passenger seated in the vehicle seat, and that is structured so as to be hard to bend as compared with a length direction rear side portion of the belt guide (40, 102, 122, 142, 162), wherein the belt guide has a belt insert-through portion through which the shoulder belt is inserted, and a pad (48, 104, 124) that is disposed, with respect to the belt insert-through portion, at a side of the passenger seated in the vehicle seat, characterized in that a front side portion of the pad (48, 104, 124) is more difficult to bend than a rear side portion (48A, 108, 124A) of the pad (48, 104, 124), and the rear side portion of the belt guide is disposed in a region facing the collarbone in the usual state.