A method of applying an adhesive film portion separated from a strip-shaped adhesive foil onto a book case, - in which a book case is put onto a pressure-absorbing surface of a matrix of a pressure-exerting device and is aligned in its position with respect to said pressure-absorbing surface by means of an aligning device, - in which a gripping device is associated, when in an initial position in a gripping station, with a pressure-exerting surface and said gripping device grips the adhesive film portion of the strip-shaped adhesive foil, with at least one guiding device for laterally aligning the adhesive film portion (45, 47) in the gripping station being provided in and/or upstream from said gripping station, - in which the adhesive film portion is transferred to said pressure-exerting device, which is disposed adjacent thereto, and is transmitted to a pressure-exerting die of said pressing-exerting device, - in which subsequent to the transmittal of the adhesive film portion to the pressure-exerting die the adhesive film portion is released from the gripping device and the gripping device is returned to the gripping station and a further adhesive film portion disposed in the gripping station is gripped by said gripping device, - subsequently, said first and said further adhesive film portions (45, 47) are separated using a cutting device, - in which the pressure-exerting die and the pressure-absorbing surface of the pressure-exerting device are joined together and the adhesive film portion is applied onto, and adhered to, the book case, and - in which subsequently to the adhering of the adhesive film portion onto the book case, the pressure-exerting die and the pressure-absorbing surface are moved apart from each other and the pre-laminated book case is removed. - in which a book case is put onto a pressure-absorbing surface of a matrix of a pressure-exerting device and is aligned in its position with respect to said pressure-absorbing surface by means of an aligning device, - in which a gripping device is associated, when in an initial position in a gripping station, with a pressure-exerting surface and said gripping device grips the adhesive film portion of the strip-shaped adhesive foil, with at least one guiding device for laterally aligning the adhesive film portion (45, 47) in the gripping station being provided in and/or upstream from said gripping station, - in which the adhesive film portion is transferred to said pressure-exerting device, which is disposed adjacent thereto, and is transmitted to a pressure-exerting die of said pressing-exerting device, - in which subsequent to the transmittal of the adhesive film portion to the pressure-exerting die the adhesive film portion is released from the gripping device and the gripping device is returned to the gripping station and a further adhesive film portion disposed in the gripping station is gripped by said gripping device, - subsequently, said first and said further adhesive film portions (45, 47) are separated using a cutting device, - in which the pressure-exerting die and the pressure-absorbing surface of the pressure-exerting device are joined together and the adhesive film portion is applied onto, and adhered to, the book case, and - in which subsequently to the adhering of the adhesive film portion onto the book case, the pressure-exerting die and the pressure-absorbing surface are moved apart from each other and the pre-laminated book case is removed.