A chewing gum product comprising: a. a chewing gum composition having at least one outer surface; and b. at least one edible, three dimensional object secured to said at least one outer surface, comprising: i. a meltable, polymeric binder material, wherein said meltable, polymeric binder material comprises a mixture of hydrophilic and hydrophobic polymers; and ii. a deliverable component, wherein said deliverable component is encapsulated in an encapsulation system, wherein the at least one edible, three dimensional object has been deposited on the at least one outer surface; wherein the polymers of the mixture of hydrophilic and hydrophobic polymers are selected from polyethylene glycol, hydroxypropylmethyl cellulose, hydroxyethyl cellulose, hydroxypropyl cellulose, methylcellulose, polyvinylpyrrolidone, carboxymethyl cellulose, polyvinyl alcohol, sodium alginate, xanthan gum, carrageenan gum, tragacanth gum, acacia gum, amylose, high amylose starch, hydroxypropylated polydextose, high amylose starch, dextrin, pectin, chitin, chitosan, levan, elsinan, collagen, cyclodextrins, polyols, vegetable gums, oligofructose, zein, gluten, soy protein isolate, whey protein isolate, casein, Guar gum, Gum Arabic, sodhydrogenated castor oil, shellac, cellulose derivatives, wax, PVA, pullulan, ethyl cellulose, and gelatin; wherein said deliverable component is selected from the group consisting of flavors, colors, sweeteners, actives, sensates, inorganic fillers, plasticizers, emulsifiers, surfactants, and combinations thereof; wherein at least 50% of said three dimensional object is disintegrated within about 90 seconds of exposure to saliva; and wherein the encapsulation system is one of a capsule, a granule, a bead or a fine powder. a. a chewing gum composition having at least one outer surface; and b. at least one edible, three dimensional object secured to said at least one outer surface, comprising: i. a meltable, polymeric binder material, wherein said meltable, polymeric binder material comprises a mixture of hydrophilic and hydrophobic polymers; and ii. a deliverable component, wherein said deliverable component is encapsulated in an encapsulation system, wherein the at least one edible, three dimensional object has been deposited on the at least one outer surface; wherein the polymers of the mixture of hydrophilic and hydrophobic polymers are selected from polyethylene glycol, hydroxypropylmethyl cellulose, hydroxyethyl cellulose, hydroxypropyl cellulose, methylcellulose, polyvinylpyrrolidone, carboxymethyl cellulose, polyvinyl alcohol, sodium alginate, xanthan gum, carrageenan gum, tragacanth gum, acacia gum, amylose, high amylose starch, hydroxypropylated polydextose, high amylose starch, dextrin, pectin, chitin, chitosan, levan, elsinan, collagen, cyclodextrins, polyols, vegetable gums, oligofructose, zein, gluten, soy protein isolate, whey protein isolate, casein, Guar gum, Gum Arabic, sodhydrogenated castor oil, shellac, cellulose derivatives, wax, PVA, pullulan, ethyl cellulose, and gelatin; wherein said deliverable component is selected from the group consisting of flavors, colors, sweeteners, actives, sensates, inorganic fillers, plasticizers, emulsifiers, surfactants, and combinations thereof; wherein at least 50% of said three dimensional object is disintegrated within about 90 seconds of exposure to saliva; and wherein the encapsulation system is one of a capsule, a granule, a bead or a fine powder. i. a meltable, polymeric binder material, wherein said meltable, polymeric binder material comprises a mixture of hydrophilic and hydrophobic polymers; and ii. a deliverable component, wherein said deliverable component is encapsulated in an encapsulation system,