A display method of displaying, on a display device, video of video data where luminance of video is defined by a first EOTF (Electro-Optical Transfer Function) indicating a correlation of HDR (High Dynamic Range) luminance and code values, the method comprising: acquiring the video data; performing, regarding each of a plurality of pixels making up the video included in the acquired video data, first determining of determining whether or not luminance of that pixel exceeds a first predetermined luminance; performing, regarding each of the plurality of pixels, dual tone mapping where luminance of that pixel is reduced by a different format in a case of the luminance of the pixel being found to exceed the first predetermined luminance as a result of the first determining, and a case of the luminance of the pixel being found to be equal to or lower than the first predetermined luminance; and displaying the video on the display device using the results of the dual tone mapping; characterized in that the video data includes static metadata, wherein second determining is performed of determining whether luminance of the video included in the video data is absolute-luminance managed or relative-luminance managed, based on the static metadata included in the acquired video data, wherein, in a case where the luminance of the video included in the video data is found to be absolute-luminance managed as a result of the second determination, the dual tone mapping is performed, and wherein, in a case where the luminance of the video included in the video data is found to be relative-luminance managed as a result of the second determination, each of a plurality of pixels making up the video included in the video data is subjected to RGB tone mapping, where the value of each RGB color defined by RGB space for that pixel is reduced. acquiring the video data; performing, regarding each of a plurality of pixels making up the video included in the acquired video data, first determining of determining whether or not luminance of that pixel exceeds a first predetermined luminance; performing, regarding each of the plurality of pixels, dual tone mapping where luminance of that pixel is reduced by a different format in a case of the luminance of the pixel being found to exceed the first predetermined luminance as a result of the first determining, and a case of the luminance of the pixel being found to be equal to or lower than the first predetermined luminance; and displaying the video on the display device using the results of the dual tone mapping; characterized in that the video data includes static metadata, wherein second determining is performed of determining whether luminance of the video included in the video data is absolute-luminance managed or relative-luminance managed, based on the static metadata included in the acquired video data, wherein, in a case where the luminance of the video included in the video data is found to be absolute-luminance managed as a result of the second determination, the dual tone mapping is performed, and wherein, in a case where the luminance of the video included in the video data is found to be relative-luminance managed as a result of the second determination, each of a plurality of pixels making up the video included in the video data is subjected to RGB tone mapping, where the value of each RGB color defined by RGB space for that pixel is reduced.