A display system (2, 28, 36, 44) comprising: a continuous flexible display (3, 29, 37); and a support frame comprising two main display supports (4, 5, 14, 15, 16, 30, 31, 38, 39) being hingeable with respect to each other and each structurally configured to support a respective portion of the flexible display (3, 29, 37), a segment of the flexible display (3a, 29, 37) being located between the said respective display portions; wherein the two main display supports (4, 5, 14, 15, 16, 30, 31, 38, 39) being hingeable between a closed configuration for fixing the flexible display (3, 29, 37) in a storage position and an open configuration for fixing the flexible display (3, 29, 37) in an open position, in the storage position of the flexible display (3, 29, 37) between the main display supports (4, 5, 14, 15, 16, 30, 31, 38, 39) there is a free space enabling a partial curvature of said display segment without conflicting with the respective main display support (4, 5, 14, 15, 16, 30, 31, 38, 39); characterised in that at least one additional display support (8, 11, 12, 18, 19, 20, 32, 41, 42, 45) is configured to support substantially said segment of the flexible display (3a, 29, 37) in the storage position of the flexible display (3, 29, 37), and to support said segment of the flexible display in the open position of the flexible display, and wherein, in the storage position of the flexible display, the additional display support facilitates the curvature of the display segment with a predefined curvature having a radius which over the area of the curvature is larger than the critical radius R crit for the flexible display. a continuous flexible display (3, 29, 37); and a support frame comprising two main display supports (4, 5, 14, 15, 16, 30, 31, 38, 39) being hingeable with respect to each other and each structurally configured to support a respective portion of the flexible display (3, 29, 37), a segment of the flexible display (3a, 29, 37) being located between the said respective display portions; wherein the two main display supports (4, 5, 14, 15, 16, 30, 31, 38, 39) being hingeable between a closed configuration for fixing the flexible display (3, 29, 37) in a storage position and an open configuration for fixing the flexible display (3, 29, 37) in an open position, in the storage position of the flexible display (3, 29, 37) between the main display supports (4, 5, 14, 15, 16, 30, 31, 38, 39) there is a free space enabling a partial curvature of said display segment without conflicting with the respective main display support (4, 5, 14, 15, 16, 30, 31, 38, 39); characterised in that at least one additional display support (8, 11, 12, 18, 19, 20, 32, 41, 42, 45) is configured to support substantially said segment of the flexible display (3a, 29, 37) in the storage position of the flexible display (3, 29, 37), and to support said segment of the flexible display in the open position of the flexible display, and wherein, in the storage position of the flexible display, the additional display support facilitates the curvature of the display segment with a predefined curvature having a radius which over the area of the curvature is larger than the critical radius R crit for the flexible display.