A service anomaly reminding method, applicable to an electronic device, comprising receiving a first message; parsing the first message to determine whether the first message comprises travel information: if the first message comprises the travel information, determining whether a travel service card exists on a display interface of the electronic device; and if no travel service card exists on the display interface of the electronic device: generating guide information and displaying guide information, wherein the guide information comprises the travel information and a first control for determining adding of the travel service card such that the guide information is used for guiding a user to add the travel service card; obtaining a previous time of displaying the guide information; determining a cumulative number of times of displaying the guide information; and determining, (802, 807) based on the previous time of displaying the guide information and the cumulative number of times of displaying the guide information, a target time of displaying the guide information; and displaying (312, 806) the guide information based on the target time; wherein after determining the target time of displaying the guide information, the method further comprises: recording the time of displaying the guide information, and updating the cumulative number of times of displaying the guide information; receiving (700, 900) a trigger operation by a user on the first control; determining (701, 901) whether the trigger operation is a preset operation; if the trigger operation is the preset operation, generating (702, 902) and displaying (707, 907) the travel service card wherein the travel service card comprises travel information; stopping (705, 905) displaying guide information; if the trigger operation is not the preset operation, ending the method without generating and displaying the travel service card. receiving a first message; parsing the first message to determine whether the first message comprises travel information: if the first message comprises the travel information, determining whether a travel service card exists on a display interface of the electronic device; and if no travel service card exists on the display interface of the electronic device: generating guide information and displaying guide information, wherein the guide information comprises the travel information and a first control for determining adding of the travel service card such that the guide information is used for guiding a user to add the travel service card; obtaining a previous time of displaying the guide information; determining a cumulative number of times of displaying the guide information; and determining, (802, 807) based on the previous time of displaying the guide information and the cumulative number of times of displaying the guide information, a target time of displaying the guide information; and displaying (312, 806) the guide information based on the target time; wherein after determining the target time of displaying the guide information, the method further comprises: recording the time of displaying the guide information, and updating the cumulative number of times of displaying the guide information; receiving (700, 900) a trigger operation by a user on the first control; determining (701, 901) whether the trigger operation is a preset operation; if the trigger operation is the preset operation, generating (702, 902) and displaying (707, 907) the travel service card wherein the travel service card comprises travel information; stopping (705, 905) displaying guide information; if the trigger operation is not the preset operation, ending the method without generating and displaying the travel service card. recording the time of displaying the guide information, and updating the cumulative number of times of displaying the guide information; receiving (700, 900) a trigger operation by a user on the first control; determining (701, 901) whether the trigger operation is a preset operation; if the trigger operation is the preset operation, generating (702, 902) and displaying (707, 907) the travel service card wherein the travel service card comprises travel information; stopping (705, 905) displaying guide information; if the trigger operation is not the preset operation, ending the method without generating and displaying the travel service card.