An attention attracting device for a vehicle comprising: an information detection unit configured to detect a plurality of types of attention information around a host vehicle, said attention information including an obstacle information indicating an obstacle around the host vehicle, said obstacle being detected using ultrasonic waves and a lane departure information indicating a lane departure or a lane departure possibility of the host vehicle; a vibration application unit configured to apply vibration to regions of a vehicular seat), the regions of the vehicular seat including: a right front portion to be vibrated that is a region on a seat surface side and a right front-end side of a seat cushion in the vehicular seat, a left front portion to be vibrated that is a region on the seat surface side and a left front-end side of the seat cushion in the vehicular seat, a right rear portion to be vibrated, a left rear portion to be vibrated; a display unit configured to display attention information content corresponding to each of the plurality of types of attention information; and a control unit configured to, when the information detection unit detects attention information, control an operation of the vibration application unit such that the vibration application unit applies vibration on a region of the vehicular seat corresponding to the detection position of the attention information, said detection position being at least one side of a right front side, a left front side, a right rear side, and a left rear side of the host vehicle and the region being among the right front portion to be vibrated, the left front portion to be vibrated, the right rear portion to be vibrated, and the left rear portion to be vibrated, and cause the display unit to display the attention information content corresponding to the detected attention information, characterized in that the right rear portion to be vibrated is a region on a backrest surface side and a right upper-end side of a seatback in the vehicular seat, and the left rear portion to be vibrated is a region on the backrest surface side and a left upper-end side of the seatback in the vehicular seat, and in that, for an obstacle information, the display unit is caused to display the presence of an obstacle in accordance with the position of the detected obstacle and, for a lane departure information, the display unit is caused to emphasize a line from which the own vehicle departs or possibly departs. an information detection unit configured to detect a plurality of types of attention information around a host vehicle, said attention information including an obstacle information indicating an obstacle around the host vehicle, said obstacle being detected using ultrasonic waves and a lane departure information indicating a lane departure or a lane departure possibility of the host vehicle; a vibration application unit configured to apply vibration to regions of a vehicular seat), the regions of the vehicular seat including: a right front portion to be vibrated that is a region on a seat surface side and a right front-end side of a seat cushion in the vehicular seat, a left front portion to be vibrated that is a region on the seat surface side and a left front-end side of the seat cushion in the vehicular seat, a right rear portion to be vibrated, a left rear portion to be vibrated; a right front portion to be vibrated that is a region on a seat surface side and a right front-end side of a seat cushion in the vehicular seat, a left front portion to be vibrated that is a region on the seat surface side and a left front-end side of the seat cushion in the vehicular seat, a right rear portion to be vibrated, a left rear portion to be vibrated; a display unit configured to display attention information content corresponding to each of the plurality of types of attention information; and a control unit configured to, when the information detection unit detects attention information, control an operation of the vibration application unit such that the vibration application unit applies vibration on a region of the vehicular seat corresponding to the detection position of the attention information, said detection position being at least one side of a right front side, a left front side, a right rear side, and a left rear side of the host vehicle and the region being among the right front portion to be vibrated, the left front portion to be vibrated, the right rear portion to be vibrated, and the left rear portion to be vibrated, and cause the display unit to display the attention information content corresponding to the detected attention information, control an operation of the vibration application unit such that the vibration application unit applies vibration on a region of the vehicular seat corresponding to the detection position of the attention information, said detection position being at least one side of a right front side, a left front side, a right rear side, and a left rear side of the host vehicle and the region being among the right front portion to be vibrated, the left front portion to be vibrated, the right rear portion to be vibrated, and the left rear portion to be vibrated, and cause the display unit to display the attention information content corresponding to the detected attention information,