A packaging assembly having: an enclosure to receive carton blanks; a first arm having means to grip a carton blank, said first arm being operable to move said blank from a pick up position at said enclosure to a delivery position; means to form said blank into a carton adjacent said delivery position, said carton having a base and side walls extending upwardly from said base to an open end spaced from said base; a conveyor to move said carton in a loading direction; means to move a plurality of product to be packaged in said loading direction; and a second arm having means to grip said product from said product moving means and delivering said product through said open end into said carton; the packaging assembly being characterized in that: a portion of said conveyor has a first incline (β) to a first direction, said first direction being parallel to a surface upon which said packaging assembly rests; wherein said conveyor has a second angle of 45 degrees to a second direction, said second direction being perpendicular to the surface upon which said packaging assembly rests and being perpendicular to the first direction; so that in use said carton when on the portion of conveyor, the carton is oriented at an angle such that product can be loaded from the carton's lower most corner to an opposite diagonal higher most corner with respect to said surface upon which said packaging assembly rests. an enclosure to receive carton blanks; a first arm having means to grip a carton blank, said first arm being operable to move said blank from a pick up position at said enclosure to a delivery position; means to form said blank into a carton adjacent said delivery position, said carton having a base and side walls extending upwardly from said base to an open end spaced from said base; a conveyor to move said carton in a loading direction; means to move a plurality of product to be packaged in said loading direction; and a second arm having means to grip said product from said product moving means and delivering said product through said open end into said carton; the packaging assembly being characterized in that: a portion of said conveyor has a first incline (β) to a first direction, said first direction being parallel to a surface upon which said packaging assembly rests; wherein said conveyor has a second angle of 45 degrees to a second direction, said second direction being perpendicular to the surface upon which said packaging assembly rests and being perpendicular to the first direction; so that in use said carton when on the portion of conveyor, the carton is oriented at an angle such that product can be loaded from the carton's lower most corner to an opposite diagonal higher most corner with respect to said surface upon which said packaging assembly rests. a portion of said conveyor has a first incline (β) to a first direction, said first direction being parallel to a surface upon which said packaging assembly rests; wherein said conveyor has a second angle of 45 degrees to a second direction, said second direction being perpendicular to the surface upon which said packaging assembly rests and being perpendicular to the first direction; so that in use said carton when on the portion of conveyor, the carton is oriented at an angle such that product can be loaded from the carton's lower most corner to an opposite diagonal higher most corner with respect to said surface upon which said packaging assembly rests.