A media enhanced shopping cart system, comprising: a shopping cart comprising a frame, a basket, a handle, a base tray, a plurality of wheels (37, 38), a display, an RFID reader with RFID antennas, the shopping cart having a known RFID antenna orientation and configuration, and an embedded computer module comprising software stored in a local memory or non-volatile memory of the embedded computer module and configured to cause the shopping cart to: perform a proximity scan, using the RFID reader, of a plurality of RFID tags within a predetermined proximity of the shopping cart, wherein the proximity scan is correlated to a base map, wherein the base map comprises an electrical representation of the shopping cart environment, wherein the base map is built by reading anchor RFID tags of the plurality of RFID tags, wherein locations of the anchor RFID tags are known; determine a location of the shopping cart within a store by a data correlation of data from the proximity scan with the base map; determine an orientation of the shopping cart based on the data correlation using the known antenna orientation and configuration,; display, on a screen of the display, a first advertisement for a product based on the location of the shopping cart within the store, wherein the screen comprises a plurality of screen segments; determine a location of the product associated with the first advertisement within the store relative to the shopping cart based on the scan; display, on the screen, an indication of the location of the advertised product relative to the location of the shopping cart based on the determined location of the advertised product, wherein the display of the advertised product relative to the location of the shopping cart provides information associated with the advertised product's location relative to the location and the orientation of the shopping cart; and display, on the screen, a second advertisement for a product, wherein the first advertisement and the second advertisement are displayed concurrently, and wherein one of the first advertisement or the second advertisement is displayed on a more prominent screen segment than the other concurrently displayed advertisement. perform a proximity scan, using the RFID reader, of a plurality of RFID tags within a predetermined proximity of the shopping cart, wherein the proximity scan is correlated to a base map, wherein the base map comprises an electrical representation of the shopping cart environment, wherein the base map is built by reading anchor RFID tags of the plurality of RFID tags, wherein locations of the anchor RFID tags are known; determine a location of the shopping cart within a store by a data correlation of data from the proximity scan with the base map; determine an orientation of the shopping cart based on the data correlation using the known antenna orientation and configuration,; display, on a screen of the display, a first advertisement for a product based on the location of the shopping cart within the store, wherein the screen comprises a plurality of screen segments; determine a location of the product associated with the first advertisement within the store relative to the shopping cart based on the scan; display, on the screen, an indication of the location of the advertised product relative to the location of the shopping cart based on the determined location of the advertised product, wherein the display of the advertised product relative to the location of the shopping cart provides information associated with the advertised product's location relative to the location and the orientation of the shopping cart; and display, on the screen, a second advertisement for a product, wherein the first advertisement and the second advertisement are displayed concurrently, and wherein one of the first advertisement or the second advertisement is displayed on a more prominent screen segment than the other concurrently displayed advertisement.