An exercise equipment storage apparatus comprising: a plurality of shelves each having a support surface and a pair of spaced connection brackets extending from a lower surface thereof; a support structure comprising an upright spine member and a base member, wherein the upright spine member includes a front face and side walls with a plurality of connection points being formed in the side walls; and a plurality of stop members each comprising an elongate body having a stop surface extending along the length of the body inclined transversely to the length of the body to define a wedge formation, wherein the plurality of stop members are mounted on the support surface and cooperate in pairs to form a channel defining at least one storage zone for receiving exercise equipment, wherein the pairs of stop members are arranged parallel to each other with the stop surfaces facing towards each other such that the storage zones have a substantially convex configuration in the transverse direction relative to the length of the stop members; wherein the pair of spaced connection brackets of each of the plurality of shelves are configured to locate either side of the spine adjacent to the side walls to connect a respective shelf of the plurality of shelves to the spine; wherein the plurality of stop members are securable to the support surface in a plurality of different configurations to selectively vary the position, size and/or orientation of the at least one storage zone; wherein the connection brackets each include a transversely facing connection plate extending downwardly from the lower surface of the shelf and having a vertical rear edge and an angled forward edge with the connection plate tapering upwardly in the forward direction towards the lower surface of the shelf. a plurality of shelves each having a support surface and a pair of spaced connection brackets extending from a lower surface thereof; a support structure comprising an upright spine member and a base member, wherein the upright spine member includes a front face and side walls with a plurality of connection points being formed in the side walls; and a plurality of stop members each comprising an elongate body having a stop surface extending along the length of the body inclined transversely to the length of the body to define a wedge formation, wherein the plurality of stop members are mounted on the support surface and cooperate in pairs to form a channel defining at least one storage zone for receiving exercise equipment, wherein the pairs of stop members are arranged parallel to each other with the stop surfaces facing towards each other such that the storage zones have a substantially convex configuration in the transverse direction relative to the length of the stop members; wherein the pair of spaced connection brackets of each of the plurality of shelves are configured to locate either side of the spine adjacent to the side walls to connect a respective shelf of the plurality of shelves to the spine; wherein the plurality of stop members are securable to the support surface in a plurality of different configurations to selectively vary the position, size and/or orientation of the at least one storage zone; wherein the connection brackets each include a transversely facing connection plate extending downwardly from the lower surface of the shelf and having a vertical rear edge and an angled forward edge with the connection plate tapering upwardly in the forward direction towards the lower surface of the shelf.