A method of supporting provisioning of a service from a wireless communication network associated with an operator to one or more end devices and adapting a Business-to-Consumer, B2C, dominated cellular network operation to a machine-to-machine, M2M, communication and Internet of Things, IoT, the method comprising: - receiving (S202; S502; S602; S802), by a support system of the wireless communication network, a service request, the service request requesting a service to be provided with desired performance characteristics to the one or more end devices, wherein the service request comprises at least one of: a number of end devices to which the service is to be provided, a geographical area for which the service is to apply, and IP addresses of a back-end system of the one or more end devices; - locating, by the support system upon receipt of the service request, one or more access network nodes of the wireless communication network which are to provide the service; - determining, by the support system, target performance characteristics based on the desired performance characteristics and performance characteristics measurements associated with the one or more access network nodes, wherein the one or more access network nodes are enhanced with a service level agreement, SLA, supervisor which instructs a radio layer function to report the performance characteristics measurements; - requesting, by the support system, the one or more access network nodes to report if the target performance characteristics are achieved; - assessing, by the support system, radio resource utilization in the one or more access network nodes; - defining and allocating, by the support system, one or more Quality of Service, QoS, Class Identifier, QCI, values to be used for the target performance characteristics; - associating, by the support system, the target performance characteristics with a pricing level to be charged for the provision of the service with the target performance characteristics; and - instructing (S204; S512; S612; S816), by the support system, the one or more access network nodes to provide the service with the target performance characteristics to the one or more end devices. - receiving (S202; S502; S602; S802), by a support system of the wireless communication network, a service request, the service request requesting a service to be provided with desired performance characteristics to the one or more end devices, wherein the service request comprises at least one of: a number of end devices to which the service is to be provided, a geographical area for which the service is to apply, and IP addresses of a back-end system of the one or more end devices; - locating, by the support system upon receipt of the service request, one or more access network nodes of the wireless communication network which are to provide the service; - determining, by the support system, target performance characteristics based on the desired performance characteristics and performance characteristics measurements associated with the one or more access network nodes, wherein the one or more access network nodes are enhanced with a service level agreement, SLA, supervisor which instructs a radio layer function to report the performance characteristics measurements; - requesting, by the support system, the one or more access network nodes to report if the target performance characteristics are achieved; - assessing, by the support system, radio resource utilization in the one or more access network nodes; - defining and allocating, by the support system, one or more Quality of Service, QoS, Class Identifier, QCI, values to be used for the target performance characteristics; - associating, by the support system, the target performance characteristics with a pricing level to be charged for the provision of the service with the target performance characteristics; and - instructing (S204; S512; S612; S816), by the support system, the one or more access network nodes to provide the service with the target performance characteristics to the one or more end devices.