An apparatus comprising: a display (102, 1300, 1400) having an array of subpixels arranged in a repeating pattern thereon, wherein each odd row of the array of subpixels consists of a plurality of first subpixel repeating groups positioned directly adjacent to each other and each even row of the array of subpixels consists of a plurality of second subpixel repeating groups positioned directly adjacent to each other, wherein the first subpixel repeating group (1402, 1404, 1408) consists of an R subpixel, a G subpixel and a B subpixel positioned directly adjacent to each other along the direction of the first row in a spatial order of R-G-B; and the second subpixel repeating group consists of a B subpixel, an R subpixel and a G subpixel positioned directly adjacent to each other along the direction of the second row in a spatial order of B-R-G; where R denotes a red colour, G denotes a green colour, and B denotes a blue colour, wherein in each odd row, two directly adjacent of said first subpixel repeating groups form three pixels, respectively consisting of directly adjacent R-G, B-R and G-B subpixels, and, in each even row, two directly adjacent of said second subpixel repeating groups of the second row form three pixels, respectively consisting of directly adjacent B-R, G-B and R-G subpixels, and wherein the pixels have the same width and the odd and even rows of subpixels are staggered with each other by 1/4 of the pixel width; wherein the apparatus further comprises: a subpixel rendering module configured to: receive a display signal including R, G and B components for each pixel, and for each of said B-R pixels, use the corresponding R and B components of the display signal for driving the R and B subpixels, respectively, and disregard the corresponding G component in the display signal; for each of said R-G pixels, use the corresponding R and G components of the display signal for driving the R and G subpixels, respectively, and disregard the corresponding B component in the display signal; for each of said G-B pixels, use the G and B components of the display signal for driving the corresponding G and B subpixels, respectively, and disregard the corresponding R component in the display signal. a display (102, 1300, 1400) having an array of subpixels arranged in a repeating pattern thereon, wherein each odd row of the array of subpixels consists of a plurality of first subpixel repeating groups positioned directly adjacent to each other and each even row of the array of subpixels consists of a plurality of second subpixel repeating groups positioned directly adjacent to each other, wherein the first subpixel repeating group (1402, 1404, 1408) consists of an R subpixel, a G subpixel and a B subpixel positioned directly adjacent to each other along the direction of the first row in a spatial order of R-G-B; and the second subpixel repeating group consists of a B subpixel, an R subpixel and a G subpixel positioned directly adjacent to each other along the direction of the second row in a spatial order of B-R-G; where R denotes a red colour, G denotes a green colour, and B denotes a blue colour, wherein in each odd row, two directly adjacent of said first subpixel repeating groups form three pixels, respectively consisting of directly adjacent R-G, B-R and G-B subpixels, and, in each even row, two directly adjacent of said second subpixel repeating groups of the second row form three pixels, respectively consisting of directly adjacent B-R, G-B and R-G subpixels, and wherein the pixels have the same width and the odd and even rows of subpixels are staggered with each other by 1/4 of the pixel width; wherein the apparatus further comprises: a subpixel rendering module configured to: receive a display signal including R, G and B components for each pixel, and for each of said B-R pixels, use the corresponding R and B components of the display signal for driving the R and B subpixels, respectively, and disregard the corresponding G component in the display signal; for each of said R-G pixels, use the corresponding R and G components of the display signal for driving the R and G subpixels, respectively, and disregard the corresponding B component in the display signal; for each of said G-B pixels, use the G and B components of the display signal for driving the corresponding G and B subpixels, respectively, and disregard the corresponding R component in the display signal. a subpixel rendering module configured to: receive a display signal including R, G and B components for each pixel, and for each of said B-R pixels, use the corresponding R and B components of the display signal for driving the R and B subpixels, respectively, and receive a display signal including R, G and B components for each pixel, and for each of said B-R pixels, use the corresponding R and B components of the display signal for driving the R and B subpixels, respectively, and disregard the corresponding G component in the display signal; for each of said R-G pixels, use the corresponding R and G components of the display signal for driving the R and G subpixels, respectively, and disregard the corresponding B component in the display signal; for each of said G-B pixels, use the G and B components of the display signal for driving the corresponding G and B subpixels, respectively, and disregard the corresponding R component in the display signal.