A ride system, comprising: a ride vehicle configured to accommodate a passenger and configured to travel along a ride path during a ride in an amusement park; a head mounted display connected to the ride vehicle and configured to be worn by the passenger; and a ride and game control system integrated with the ride vehicle and configured to coordinate gaming effects with events occurring during the ride using at least the head mounted display and the ride vehicle, wherein the ride and game control system comprises: a user interface configured to receive inputs from the passenger; a ride controller configured to control physical operation of the ride vehicle based at least on data relating to operational parameters of the ride vehicle and the inputs from the passenger; a monitoring system configured to monitor at least a position and an orientation of the head mounted display, a position and an orientation of the ride vehicle, or a combination thereof; and a computer graphics generation system communicatively coupled to the head mounted display and configured to selectively generate augmented reality, AR, features for display on the head mounted display based on data received from the ride controller, the monitoring system, the user interface, or any combination thereof, characterized in that the ride and game control system is configured to provide a specific AR feature associated with a particular real-world feature for display on the head mounted display in response to determining that more than a threshold number of additional passengers in the ride vehicle are gazing at the particular real-world feature. a ride vehicle configured to accommodate a passenger and configured to travel along a ride path during a ride in an amusement park; a head mounted display connected to the ride vehicle and configured to be worn by the passenger; and a ride and game control system integrated with the ride vehicle and configured to coordinate gaming effects with events occurring during the ride using at least the head mounted display and the ride vehicle, wherein the ride and game control system comprises: a user interface configured to receive inputs from the passenger; a ride controller configured to control physical operation of the ride vehicle based at least on data relating to operational parameters of the ride vehicle and the inputs from the passenger; a monitoring system configured to monitor at least a position and an orientation of the head mounted display, a position and an orientation of the ride vehicle, or a combination thereof; and a computer graphics generation system communicatively coupled to the head mounted display and configured to selectively generate augmented reality, AR, features for display on the head mounted display based on data received from the ride controller, the monitoring system, the user interface, or any combination thereof, a user interface configured to receive inputs from the passenger; a ride controller configured to control physical operation of the ride vehicle based at least on data relating to operational parameters of the ride vehicle and the inputs from the passenger; a monitoring system configured to monitor at least a position and an orientation of the head mounted display, a position and an orientation of the ride vehicle, or a combination thereof; and a computer graphics generation system communicatively coupled to the head mounted display and configured to selectively generate augmented reality, AR, features for display on the head mounted display based on data received from the ride controller, the monitoring system, the user interface, or any combination thereof, characterized in that the ride and game control system is configured to provide a specific AR feature associated with a particular real-world feature for display on the head mounted display in response to determining that more than a threshold number of additional passengers in the ride vehicle are gazing at the particular real-world feature.