A location display system comprising: guide location information acquisition means configured to acquire guide location information that indicates positions of a plurality of guide locations; display means configured to display a bird's-eye view of a map, including the guide locations, as viewed from a reference point, and displaying guide icons that indicate the guide locations such that the guide icons are superimposed on positions corresponding to the guide locations in the bird's-eye view; and preference setting means configured to set the guide icons such that, when a first one of the guide locations (G 1) and a second one of the guide locations (G 2) are not close to each other by a predetermined reference distance or shorter, between the guide icon of the first one of the guide locations (G 1) and the guide icon of the second one of the guide locations (G 2), the guide icon of the guide location closer to the reference eyepoint is displayed preferentially to the guide icon of the other guide location, and when the first one of the guide locations (S 1) and the second one of the guide locations (S 2) are close to each other by the predetermined reference distance or shorter, between the guide icon of the first one of the guide locations (S 1) and the guide icon of the second one of the guide locations (S 2), the guide icon of the guide location having a higher order of precedence in preset preference rules is displayed preferentially to the guide icon of the other guide location, wherein the preference setting means is configured to set, when a horizontal distance between the first one of the guide locations (S 1) and the second one of the guide locations (S 2) is longer than a threshold, that the first one of the guide locations (S 1) and the second one of the guide locations (S 2) are not close to each other by the predetermined reference distance or shorter. guide location information acquisition means configured to acquire guide location information that indicates positions of a plurality of guide locations; display means configured to display a bird's-eye view of a map, including the guide locations, as viewed from a reference point, and displaying guide icons that indicate the guide locations such that the guide icons are superimposed on positions corresponding to the guide locations in the bird's-eye view; and preference setting means configured to set the guide icons such that, when a first one of the guide locations (G 1) and a second one of the guide locations (G 2) are not close to each other by a predetermined reference distance or shorter, between the guide icon of the first one of the guide locations (G 1) and the guide icon of the second one of the guide locations (G 2), the guide icon of the guide location closer to the reference eyepoint is displayed preferentially to the guide icon of the other guide location, and when the first one of the guide locations (S 1) and the second one of the guide locations (S 2) are close to each other by the predetermined reference distance or shorter, between the guide icon of the first one of the guide locations (S 1) and the guide icon of the second one of the guide locations (S 2), the guide icon of the guide location having a higher order of precedence in preset preference rules is displayed preferentially to the guide icon of the other guide location,