A method for the projected display of visual content by a projection system, comprising: receiving (302, 602, 702), by a receiving device of the projection system, at least one visual content item to be displayed and at least one trigger condition for each of the at least one visual content item, wherein the at least one trigger condition includes receipt of a signal from a mobile device; wherein receiving the at least one visual content item to be displayed further includes receiving, for each of the at least one visual content item, an accompanying additional content item, wherein the accompanying additional content item is an audio content item, and the method further comprises: storing (304, 604, 704), in a database of the projection system, the received at least one visual content item, the corresponding audio content item and corresponding at least one trigger condition; determining (308, 606, 706), by a processing device of the projection system, that at least one display condition of a plurality of display conditions meets the at least one trigger condition, wherein the at least one display condition includes receipt of a signal from the mobile device; identifying (310, 608, 708), in the database, a specific visual content item, wherein the at least one trigger condition corresponding to the specific visual content item is met based on the at least one display condition; displaying (312, 610, 710), by a light projection display device of the projection system, the identified specific visual content item; receiving, by the receiving device, a request for additional content; identifying, by the processing device, a specific additional content item accompanying the identified specific visual content item; and wirelessly transmitting, by a transmitting device of the projection system, the audio content item corresponding to the specific visual content item for audible emission by a mobile communication device. receiving (302, 602, 702), by a receiving device of the projection system, at least one visual content item to be displayed and at least one trigger condition for each of the at least one visual content item, wherein the at least one trigger condition includes receipt of a signal from a mobile device; wherein receiving the at least one visual content item to be displayed further includes receiving, for each of the at least one visual content item, an accompanying additional content item, wherein the accompanying additional content item is an audio content item, and the method further comprises: storing (304, 604, 704), in a database of the projection system, the received at least one visual content item, the corresponding audio content item and corresponding at least one trigger condition; determining (308, 606, 706), by a processing device of the projection system, that at least one display condition of a plurality of display conditions meets the at least one trigger condition, wherein the at least one display condition includes receipt of a signal from the mobile device; identifying (310, 608, 708), in the database, a specific visual content item, wherein the at least one trigger condition corresponding to the specific visual content item is met based on the at least one display condition; displaying (312, 610, 710), by a light projection display device of the projection system, the identified specific visual content item; receiving, by the receiving device, a request for additional content; identifying, by the processing device, a specific additional content item accompanying the identified specific visual content item; and wirelessly transmitting, by a transmitting device of the projection system, the audio content item corresponding to the specific visual content item for audible emission by a mobile communication device. storing (304, 604, 704), in a database of the projection system, the received at least one visual content item, the corresponding audio content item and corresponding at least one trigger condition; determining (308, 606, 706), by a processing device of the projection system, that at least one display condition of a plurality of display conditions meets the at least one trigger condition, wherein the at least one display condition includes receipt of a signal from the mobile device; identifying (310, 608, 708), in the database, a specific visual content item, wherein the at least one trigger condition corresponding to the specific visual content item is met based on the at least one display condition; displaying (312, 610, 710), by a light projection display device of the projection system, the identified specific visual content item; receiving, by the receiving device, a request for additional content; identifying, by the processing device, a specific additional content item accompanying the identified specific visual content item; and wirelessly transmitting, by a transmitting device of the projection system, the audio content item corresponding to the specific visual content item for audible emission by a mobile communication device.