A developing device adapted to develop an electrostatic latent image formed on an electrostatic latent image bearing member into a toner image, comprising: a developer container, the developer container containing a two-component developer, the two-component developer comprising toner particles and magnetic carrier particles; and a developer bearing member, the developer bearing member being a cylindrical member containing a magnetic field generator having multiple magnetic poles, the developer bearing member being adapted to bear the two-component developer on a surface thereof and to convey the two-component developer as the surface rotates, the developer bearing member having a ten-point average surface roughness Rz of 10 to 30 μm, wherein the multiple magnetic poles include three developer bearing poles each adapted to generate a magnetic field having a strength enough for retaining the two-component developer on a surface of the developer bearing member, and the three developer bearing poles consist of a developing pole, a pre-developing pole, and a post-developing pole, wherein the developing pole is adapted to generate a first magnetic field in a developing area in which the developer bearing member faces an electrostatic latent image bearing member, wherein the pre-developing pole is adapted to generate a second magnetic field, the second magnetic field supplying the two-component developer from the developer container to a surface of the developer bearing member and conveying the two-component developer to the developing area, the second and first magnetic fields retaining the two-component developer on a surface of the developer bearing member between a position where the two-component developer is supplied thereto and the developing area, and wherein the post-developing pole is adapted to generate a third magnetic field, the third magnetic field separating the two-component developer from the developer bearing member at a downstream side from the developing area and an upstream side from the developing pole relative to a direction of rotation of the developer bearing member, the first and third magnetic fields retaining the two-component developer on a surface of the developer bearing member between the developing area and a position where the two-component developer is separated therefrom, characterised in that the magnetic carrier particles have a ten-point average surface roughness Rz of 0.5 to 3.0 μm; and the developing device is configured so that the two-component developer is supplied to the developer bearing member from an upper side of the developing device so that developer accumulates on an upper side of the developer bearing member. a developer container, the developer container containing a two-component developer, the two-component developer comprising toner particles and magnetic carrier particles; and a developer bearing member, the developer bearing member being a cylindrical member containing a magnetic field generator having multiple magnetic poles, the developer bearing member being adapted to bear the two-component developer on a surface thereof and to convey the two-component developer as the surface rotates, the developer bearing member having a ten-point average surface roughness Rz of 10 to 30 μm, wherein the multiple magnetic poles include three developer bearing poles each adapted to generate a magnetic field having a strength enough for retaining the two-component developer on a surface of the developer bearing member, and the three developer bearing poles consist of a developing pole, a pre-developing pole, and a post-developing pole, wherein the developing pole is adapted to generate a first magnetic field in a developing area in which the developer bearing member faces an electrostatic latent image bearing member, wherein the pre-developing pole is adapted to generate a second magnetic field, the second magnetic field supplying the two-component developer from the developer container to a surface of the developer bearing member and conveying the two-component developer to the developing area, the second and first magnetic fields retaining the two-component developer on a surface of the developer bearing member between a position where the two-component developer is supplied thereto and the developing area, and wherein the post-developing pole is adapted to generate a third magnetic field, the third magnetic field separating the two-component developer from the developer bearing member at a downstream side from the developing area and an upstream side from the developing pole relative to a direction of rotation of the developer bearing member, the first and third magnetic fields retaining the two-component developer on a surface of the developer bearing member between the developing area and a position where the two-component developer is separated therefrom, characterised in that the magnetic carrier particles have a ten-point average surface roughness Rz of 0.5 to 3.0 μm; and the developing device is configured so that the two-component developer is supplied to the developer bearing member from an upper side of the developing device so that developer accumulates on an upper side of the developer bearing member.