A wireless charging alignment apparatus, comprising a power receive coil (01, 101), a location detection coil, a first detection circuit, a second detection circuit, and a location determining circuit, wherein the power receive coil is configured to exchange power with a power transmit coil of a transmit end through electromagnetic mutual inductance; the first detection circuit is configured to detect a first induction signal of the power receive coil in a positioning magnetic field generated by the power transmit coil; the second detection circuit is configured to detect a second induction signal of the location detection coil in the positioning magnetic field; and the location determining circuit is configured to determine a location of the power receive coil relative to the power transmit coil based on the first induction signal and the second induction signal; wherein the location determining circuit is configured to determine, as the location of the power receive coil relative to the power transmit coil based on a correspondence between an offset location and each of an induction signal of the power receive coil and an induction signal of the location detection coil, an offset location corresponding to the first induction signal and the second induction signal; wherein a plurality of signal groups and an offset location corresponding to each signal group may be recorded, each signal group comprises a signal value of the induction signal of the power receive coil and a signal value of the induction signal of the location detection coil, and the location determining circuit is configured to: determine a first difference between a signal value of the first induction signal and the signal value of the induction signal of the power receive coil in each signal group, and a second difference between a signal value of the second induction signal and the signal value of the induction signal of the location detection coil in each signal group, to obtain the first difference and the second difference of each signal group; and determine, as the offset location corresponding to the first induction signal and the second induction signal, an offset location corresponding to a signal group whose sum of the first difference and the second difference is the smallest in the plurality of signal groups. the power receive coil is configured to exchange power with a power transmit coil of a transmit end through electromagnetic mutual inductance; the first detection circuit is configured to detect a first induction signal of the power receive coil in a positioning magnetic field generated by the power transmit coil; the second detection circuit is configured to detect a second induction signal of the location detection coil in the positioning magnetic field; and the location determining circuit is configured to determine a location of the power receive coil relative to the power transmit coil based on the first induction signal and the second induction signal; the location determining circuit is configured to determine, as the location of the power receive coil relative to the power transmit coil based on a correspondence between an offset location and each of an induction signal of the power receive coil and an induction signal of the location detection coil, an offset location corresponding to the first induction signal and the second induction signal; wherein a plurality of signal groups and an offset location corresponding to each signal group may be recorded, each signal group comprises a signal value of the induction signal of the power receive coil and a signal value of the induction signal of the location detection coil, and the location determining circuit is configured to: determine a first difference between a signal value of the first induction signal and the signal value of the induction signal of the power receive coil in each signal group, and a second difference between a signal value of the second induction signal and the signal value of the induction signal of the location detection coil in each signal group, to obtain the first difference and the second difference of each signal group; and determine, as the offset location corresponding to the first induction signal and the second induction signal, an offset location corresponding to a signal group whose sum of the first difference and the second difference is the smallest in the plurality of signal groups. determine a first difference between a signal value of the first induction signal and the signal value of the induction signal of the power receive coil in each signal group, and a second difference between a signal value of the second induction signal and the signal value of the induction signal of the location detection coil in each signal group, to obtain the first difference and the second difference of each signal group; and determine, as the offset location corresponding to the first induction signal and the second induction signal, an offset location corresponding to a signal group whose sum of the first difference and the second difference is the smallest in the plurality of signal groups.