Device for labeling containers, as bottles, cans, and packages, the device comprising: - a container conveyor (1, 27, 53), such as a carousel or a linear conveyor, adapted to convey containers along a transport path, - at least one container rotation device (14-21, 40-47, 57), such as a rotary table, a gripper, or a centering bell, where each container rotation device (14-21, 40-47, 57) is adapted to receive a container and where each container rotation device (14-21, 40-47, 57) is further adapted to rotate said one container in a first direction, e.g. counterclockwise, about an axis or to rotate it in a second direction, e.g. clockwise, about said axis in the opposite direction or to not rotate said container, - at least two labeling stations (2-5, 28-31, 54) positioned along the transport path, where each labeling station (2-5, 28-31, 54) comprises a labeling assembly (6-9, 32-35, 55) and a pressing-on device (10-13, 36-39, 56, 59, 62, 65, 71, 72), where the labeling assembly (6-9, 32-35, 55) is adapted to provide labels to be applied to containers, where the pressing-on device (10-13, 36-39, 56, 59, 62, 65, 71, 72) is adapted to press a label applied to a container onto the container, - a control device (22, 48), where one container being received by the at least one container rotation device (14-21, 40-47, 57) is moved past the at least two labeling stations (2-5, 28-31, 54) by the container conveyor (1,27, 53), characterized in that the control device (22, 48) is adapted such that control commands for an individual control of the at least one container rotation device (14-21, 40-47, 57) are generated based on activity information of the at least two labeling stations (2-5, 28-31, 54), where a rotation direction of the container rotation device (14-21, 40-47, 57) is controlled by the control commands such that: - in a region (24, 25, 50, 51) of an inactive labeling station (3, 4, 29, 30, 55) of the at least two labeling stations, the container rotation device (16,19, 42-45, 57) is rotated in the first direction, so that a container of the container rotation device (16,19, 42-45, 57) by rotation in the first direction rolls completely or partially onto the pressing-on device (11, 12, 37, 38, 56) of the inactive labeling station (3, 4, 29, 30, 54); and - in a region (23, 26, 49, 52) of an active labeling station (2, 5, 28, 31), the container rotation device (14, 15, 20, 21, 40, 41, 46, 47) is rotated in the second direction, so that, by rotation in the second direction, a label applied to a container of the container rotation device (14, 15, 20, 21, 40, 41, 46, 47) by the labeling assembly (6, 9, 32, 35) of the active labeling station (2, 5, 28, 31) is completely or partially pressed onto the container by the pressing-on device (10, 13, 36, 39) of the active labeling station (2, 5, 28, 31). - a container conveyor (1, 27, 53), such as a carousel or a linear conveyor, adapted to convey containers along a transport path, - at least one container rotation device (14-21, 40-47, 57), such as a rotary table, a gripper, or a centering bell, where each container rotation device (14-21, 40-47, 57) is adapted to receive a container and where each container rotation device (14-21, 40-47, 57) is further adapted to rotate said one container in a first direction, e.g. counterclockwise, about an axis or to rotate it in a second direction, e.g. clockwise, about said axis in the opposite direction or to not rotate said container, - at least two labeling stations (2-5, 28-31, 54) positioned along the transport path, where each labeling station (2-5, 28-31, 54) comprises a labeling assembly (6-9, 32-35, 55) and a pressing-on device (10-13, 36-39, 56, 59, 62, 65, 71, 72), where the labeling assembly (6-9, 32-35, 55) is adapted to provide labels to be applied to containers, where the pressing-on device (10-13, 36-39, 56, 59, 62, 65, 71, 72) is adapted to press a label applied to a container onto the container, - a control device (22, 48), - in a region (24, 25, 50, 51) of an inactive labeling station (3, 4, 29, 30, 55) of the at least two labeling stations, the container rotation device (16,19, 42-45, 57) is rotated in the first direction, so that a container of the container rotation device (16,19, 42-45, 57) by rotation in the first direction rolls completely or partially onto the pressing-on device (11, 12, 37, 38, 56) of the inactive labeling station (3, 4, 29, 30, 54); and - in a region (23, 26, 49, 52) of an active labeling station (2, 5, 28, 31), the container rotation device (14, 15, 20, 21, 40, 41, 46, 47) is rotated in the second direction, so that, by rotation in the second direction, a label applied to a container of the container rotation device (14, 15, 20, 21, 40, 41, 46, 47) by the labeling assembly (6, 9, 32, 35) of the active labeling station (2, 5, 28, 31) is completely or partially pressed onto the container by the pressing-on device (10, 13, 36, 39) of the active labeling station (2, 5, 28, 31).