A method for producing a colored translucent zirconia sintered body, which comprises: (i) from 2 to 4 mol% of yttria as a stabilizer, from 0.02 to 0.8 mol% of Er 2 O 3 as a stabilizer and colorant, at least 20 and less than 2,000 ppm, as calculated as Fe 2 O 3, of an iron compound, at least 0.005 and less than 0.2 wt% of Al 2 O 3 and the rest being zirconia, and which has a lightness L* of from 55 to 75, a* of from 0 to 10 and b* of from 0 to 30 as chromatic parameters stipulated in JIS-Z8729, has a relative density of at least 99.80% and has a total light transmittance of at least 18% and at most 40% as measured at a sample thickness of 1 mm using a D65 light source; or (ii) from 2 to 4 mol% of yttria as a stabilizer, from 0.02 to 0.8 mol% of Er 2 O 3 as a stabilizer and colorant, 0.005 wt% or more and less than 0.01 wt%, as calculated as CoO, of cobalt oxide, at least 20 and less than 2,000 ppm, as calculated as Fe 2 O 3, of an iron oxide, at least 0.005 and less than 0.2 wt% of Al 2 O 3 and the rest being zirconia, and which has a lightness L* of from 50 to 75, a* of from -1 to 10 and b* of from 0 to 30 as chromatic parameters stipulated in JIS-Z8729, has a relative density of at least 99.80% and has a total light transmittance of at least 18% and at most 40% as measured at a sample thickness of 1 mm using a D65 light source, the method comprising: preparing a colored zirconia powder; forming the colored zirconia powder into a green body having a relative density of 50±5% by press-molding, and sintering the green body under pressureless at from 1350°C to 1450°C; wherein the colored zirconia powder contains (i) a zirconia powder stabilized with yttria and erbia or (ii) a zirconia powder stabilized solely by an erbium compound mixed with another zirconia powder stabilized with a yttrium compound. (i) from 2 to 4 mol% of yttria as a stabilizer, from 0.02 to 0.8 mol% of Er 2 O 3 as a stabilizer and colorant, at least 20 and less than 2,000 ppm, as calculated as Fe 2 O 3, of an iron compound, at least 0.005 and less than 0.2 wt% of Al 2 O 3 and the rest being zirconia, and which has a lightness L* of from 55 to 75, a* of from 0 to 10 and b* of from 0 to 30 as chromatic parameters stipulated in JIS-Z8729, has a relative density of at least 99.80% and has a total light transmittance of at least 18% and at most 40% as measured at a sample thickness of 1 mm using a D65 light source; or (ii) from 2 to 4 mol% of yttria as a stabilizer, from 0.02 to 0.8 mol% of Er 2 O 3 as a stabilizer and colorant, 0.005 wt% or more and less than 0.01 wt%, as calculated as CoO, of cobalt oxide, at least 20 and less than 2,000 ppm, as calculated as Fe 2 O 3, of an iron oxide, at least 0.005 and less than 0.2 wt% of Al 2 O 3 and the rest being zirconia, and which has a lightness L* of from 50 to 75, a* of from -1 to 10 and b* of from 0 to 30 as chromatic parameters stipulated in JIS-Z8729, has a relative density of at least 99.80% and has a total light transmittance of at least 18% and at most 40% as measured at a sample thickness of 1 mm using a D65 light source, the method comprising: preparing a colored zirconia powder; forming the colored zirconia powder into a green body having a relative density of 50±5% by press-molding, and sintering the green body under pressureless at from 1350°C to 1450°C; wherein the colored zirconia powder contains (i) a zirconia powder stabilized with yttria and erbia or (ii) a zirconia powder stabilized solely by an erbium compound mixed with another zirconia powder stabilized with a yttrium compound. preparing a colored zirconia powder; forming the colored zirconia powder into a green body having a relative density of 50±5% by press-molding, and sintering the green body under pressureless at from 1350°C to 1450°C; wherein the colored zirconia powder contains (i) a zirconia powder stabilized with yttria and erbia or (ii) a zirconia powder stabilized solely by an erbium compound mixed with another zirconia powder stabilized with a yttrium compound.