An electronic apparatus comprising: touch detection means for detecting a touch on a touch surface; control means for performing control, wherein, in response to movement of a touch position in a first direction with the touch kept being detected by the touch detection means, the control means performs control to change a setting value of a specific setting item in a predetermined direction, the setting item relating to the setting of the apparatus, wherein the predetermined direction is a direction to increase the setting value or a direction to decrease the setting value, wherein, in response to movement of the touch position in a second direction with the touch kept being detected by the touch detection means, the control means performs control to change the setting value of the specific setting item in another direction which is a direction to increase the setting value or a direction to decrease the setting value and is different from the predetermined direction, and a pressure detection means for detecting a pressure intensity on the touch surface; wherein, in response to detection of the pressure intensity of a pressing force caused by the touch being a stationary touch and being equal to or higher than a threshold value after changing the setting value of the specific setting item upon movement of the touch position in the first direction, the control means performs control to further periodically change the setting value of the specific setting item in the predetermined direction, and wherein in a key repeat state which is entered when the touch continues without a touch release for a predetermined time duration after changing the setting value of the specific setting item upon movement of the touch position in the first direction, the control means performs control to further periodically change the setting value of the specific setting item by a first amount in the first direction at intervals of a first period shorter than the predetermined time duration while the touch continues; or wherein in the key repeat state which is entered in response to detection of the pressure intensity of the pressing force caused by the touch being a stationary touch and being equal to or higher than the threshold value even when the touch duration has not reached the predetermined time duration after changing the setting value of the specific setting item upon movement of the touch position in the first direction, the control means performs control to further periodically change the setting value of the specific setting item by a first amount in the first direction at intervals of a predetermined period while the touch being a stationary touch and being equal to or higher than the threshold value continues. touch detection means for detecting a touch on a touch surface; control means for performing control, wherein, in response to movement of a touch position in a first direction with the touch kept being detected by the touch detection means, the control means performs control to change a setting value of a specific setting item in a predetermined direction, the setting item relating to the setting of the apparatus, wherein the predetermined direction is a direction to increase the setting value or a direction to decrease the setting value, wherein, in response to movement of the touch position in a second direction with the touch kept being detected by the touch detection means, the control means performs control to change the setting value of the specific setting item in another direction which is a direction to increase the setting value or a direction to decrease the setting value and is different from the predetermined direction, and a pressure detection means for detecting a pressure intensity on the touch surface; wherein, in response to detection of the pressure intensity of a pressing force caused by the touch being a stationary touch and being equal to or higher than a threshold value after changing the setting value of the specific setting item upon movement of the touch position in the first direction, the control means performs control to further periodically change the setting value of the specific setting item in the predetermined direction, and wherein in a key repeat state which is entered when the touch continues without a touch release for a predetermined time duration after changing the setting value of the specific setting item upon movement of the touch position in the first direction, the control means performs control to further periodically change the setting value of the specific setting item by a first amount in the first direction at intervals of a first period shorter than the predetermined time duration while the touch continues; or wherein in the key repeat state which is entered in response to detection of the pressure intensity of the pressing force caused by the touch being a stationary touch and being equal to or higher than the threshold value even when the touch duration has not reached the predetermined time duration after changing the setting value of the specific setting item upon movement of the touch position in the first direction, the control means performs control to further periodically change the setting value of the specific setting item by a first amount in the first direction at intervals of a predetermined period while the touch being a stationary touch and being equal to or higher than the threshold value continues.