A method of managing Cell Broadcast, CB, alert messages in a wireless communication network, the method comprising: determining a plurality of communication devices capable of receiving the CB alert message in an alert area from a number of communication devices in the alert area that are CB supported, MBMS supported, and CB supported communication devices using mobile applications or SIM applications; predicting the reach of the CB alert message to the number of communication devices in the alert area before a CB alert is initiated; sending, by a CB alert system, a CB alert message to the plurality of communication devices in the alert area through a wireless communication channel, each of the plurality of communication devices comprising a CB message handling application; receiving one or more acknowledgement messages from one or more communication devices of the plurality of communication devices, in response to receipt of the CB alert message at the plurality of communication devices, wherein the one or more acknowledgement messages are received from the CB message handling application in respective communication devices; wherein an acknowledgement statistic based on the one or more acknowledgement messages received from the one or more communication devices and the CB alert message sent to the plurality of communication devices is prepared; determining a first set of communication devices based on the acknowledgement statistic; performing a predefined action on the first set of communication devices, wherein the predefined action includes at least one of re-sending the CB alert message to the first set of communication devices, establishing a voice communication channel with the first set of communication devices, and sending an alert message to emergency contact numbers associated with each communication device in the first set of communication devices, wherein the alert message is associated with the CB alert message; and wherein the alert area is determined based on geo-coordinates corresponding to a predefined area on a map, and wherein the predefined area is a geographical area where the CB alert message is sent, and specific cell sites (126, 128, 130) associated with the alert area are identified using the identified geo-coordinates. determining a plurality of communication devices capable of receiving the CB alert message in an alert area from a number of communication devices in the alert area that are CB supported, MBMS supported, and CB supported communication devices using mobile applications or SIM applications; predicting the reach of the CB alert message to the number of communication devices in the alert area before a CB alert is initiated; sending, by a CB alert system, a CB alert message to the plurality of communication devices in the alert area through a wireless communication channel, each of the plurality of communication devices comprising a CB message handling application; receiving one or more acknowledgement messages from one or more communication devices of the plurality of communication devices, in response to receipt of the CB alert message at the plurality of communication devices, wherein the one or more acknowledgement messages are received from the CB message handling application in respective communication devices; wherein an acknowledgement statistic based on the one or more acknowledgement messages received from the one or more communication devices and the CB alert message sent to the plurality of communication devices is prepared; determining a first set of communication devices based on the acknowledgement statistic; performing a predefined action on the first set of communication devices, wherein the predefined action includes at least one of re-sending the CB alert message to the first set of communication devices, establishing a voice communication channel with the first set of communication devices, and sending an alert message to emergency contact numbers associated with each communication device in the first set of communication devices, wherein the alert message is associated with the CB alert message; and wherein the alert area is determined based on geo-coordinates corresponding to a predefined area on a map, and wherein the predefined area is a geographical area where the CB alert message is sent, and specific cell sites (126, 128, 130) associated with the alert area are identified using the identified geo-coordinates.