A multimedia broadcast multicast service counting method, comprising: a base station receiving Multimedia Broadcast Multicast Service, MBMS, Counting indication information from a network side, wherein the MBMS counting indication information comprises MBMS counting Initiation information, the base station sending the MBMS counting indication information to a User Equipment, UE, via an air interface, wherein the MBMS Counting Initiation information contains an MBMS list, the MBMS list at least contains one MBMS service; and the base station reporting counting information about the MBMS to the network side according to a received MBMS counting result reported by the UE, wherein the received MBMS counting result contains a MBMS service that the UE is interested in or receiving from the MBMS list; wherein the base station receiving the MBMS Counting indication information from the network side comprises: the network side sending the MBMS Counting Initiation information via an M2 interface to the base station, wherein the MBMS Counting Initiation information further contains start time which indicates when the base station configures the MBMS counting indication information on a Multicast Control Channel, MCCH; the MBMS Counting Initiation information contains more than two MBMS counting procedures, and when the network side determines to terminate a pending MBMS counting procedure in the more than two MBMS counting procedures, the network side sends a stop message regarding the pending MBMS counting procedure to the base station; or the MBMS Counting Initiation information contains more than two MBMS counting procedures, and when the network side determines to update a pending MBMS counting procedure in the more than two MBMS counting procedures, the network side sends an update message regarding the pending MBMS counting procedure to the base station. a base station receiving Multimedia Broadcast Multicast Service, MBMS, Counting indication information from a network side, wherein the MBMS counting indication information comprises MBMS counting Initiation information, the base station sending the MBMS counting indication information to a User Equipment, UE, via an air interface, wherein the MBMS Counting Initiation information contains an MBMS list, the MBMS list at least contains one MBMS service; and the base station reporting counting information about the MBMS to the network side according to a received MBMS counting result reported by the UE, wherein the received MBMS counting result contains a MBMS service that the UE is interested in or receiving from the MBMS list; wherein the base station receiving the MBMS Counting indication information from the network side comprises: the network side sending the MBMS Counting Initiation information via an M2 interface to the base station, wherein the MBMS Counting Initiation information further contains start time which indicates when the base station configures the MBMS counting indication information on a Multicast Control Channel, MCCH; the MBMS Counting Initiation information contains more than two MBMS counting procedures, and when the network side determines to terminate a pending MBMS counting procedure in the more than two MBMS counting procedures, the network side sends a stop message regarding the pending MBMS counting procedure to the base station; or the MBMS Counting Initiation information contains more than two MBMS counting procedures, and when the network side determines to update a pending MBMS counting procedure in the more than two MBMS counting procedures, the network side sends an update message regarding the pending MBMS counting procedure to the base station. the network side sending the MBMS Counting Initiation information via an M2 interface to the base station, wherein the MBMS Counting Initiation information further contains start time which indicates when the base station configures the MBMS counting indication information on a Multicast Control Channel, MCCH; the MBMS Counting Initiation information contains more than two MBMS counting procedures, and when the network side determines to terminate a pending MBMS counting procedure in the more than two MBMS counting procedures, the network side sends a stop message regarding the pending MBMS counting procedure to the base station; or the MBMS Counting Initiation information contains more than two MBMS counting procedures, and when the network side determines to update a pending MBMS counting procedure in the more than two MBMS counting procedures, the network side sends an update message regarding the pending MBMS counting procedure to the base station.