A method for using a campaign management platform to discover undiscovered geographic regions comprising: determining, by the campaign management platform, a geographic area with no known road segments represented in a geographic database, with a number of known road segments below a first threshold value, or where a likelihood of undiscovered road segments is above a second threshold value; generating a sensor data request (115, 209, 403) specifying a sensor data collection event to be performed within the geographic area, wherein the sensor data collection event is part of a campaign to discover digital map data for the geographic area; transmitting the sensor data request (115, 209, 403) to a plurality of vehicles, wherein the plurality of vehicles, upon reception of the sensor data request (115, 209, 403), performs the sensor data collection event in the geographic area to collect sensor data, wherein the sensor data request (115, 209, 403) specifies collecting vehicle pose path data as the sensor data, wherein the vehicle pose path data represents a time-ordered sequence of location points associated with a drive by the vehicle; receiving the sensor data collected from the plurality of vehicles in response to the sensor data request (115, 209, 403); processing the sensor data to generate the digital map data for the geographic area, characterized by processing the vehicle pose path data to identify a pattern of driving within the geographic area, wherein the digital map data is generated based on the pattern of driving and confirming the pattern of driving as corresponding to a road segment within the geographic area; and updating the digital map data by initiating an update campaign to collect additional sensor data on other sensor data types for the road segments, the geographic area, or a combination thereof based on the confirming of the pattern of driving, wherein the digital map data is further generated based on the additional sensor data. determining, by the campaign management platform, a geographic area with no known road segments represented in a geographic database, with a number of known road segments below a first threshold value, or where a likelihood of undiscovered road segments is above a second threshold value; generating a sensor data request (115, 209, 403) specifying a sensor data collection event to be performed within the geographic area, wherein the sensor data collection event is part of a campaign to discover digital map data for the geographic area; transmitting the sensor data request (115, 209, 403) to a plurality of vehicles, wherein the plurality of vehicles, upon reception of the sensor data request (115, 209, 403), performs the sensor data collection event in the geographic area to collect sensor data, wherein the sensor data request (115, 209, 403) specifies collecting vehicle pose path data as the sensor data, wherein the vehicle pose path data represents a time-ordered sequence of location points associated with a drive by the vehicle; receiving the sensor data collected from the plurality of vehicles in response to the sensor data request (115, 209, 403); processing the sensor data to generate the digital map data for the geographic area,