A method for displaying interface content, comprising: acquiring an initial position and a movement direction of a touch point; determining a motion parameter of an interface element object in each grid on a screen according to the initial position and the movement direction, wherein the screen is divided in advance into multiple grids, and each grid comprises a preset quantity of pixels, wherein the grids are located in rows and columns; and moving the interface element object in each grid according to the motion parameter of the interface element object in each grid, wherein the interface element object in each grid is moved, the interface element object in the grid being an image or a text displayed within the grid on the screen, and wherein a coordinate system is set on the screen; the step of acquiring an initial position of a touch point comprises acquiring an initial horizontal coordinate and an initial vertical coordinate of the touch point in the coordinate system; and the movement direction of the touch point comprises a direction of a horizontal axis or a direction of a vertical axis; wherein the step of determining a motion parameter of an interface element object in each grid on a screen according to the initial position and the movement direction comprises: in the direction of the horizontal axis of the coordinate system, an interface element object in a grid in which a point that is N first unit distances away from the initial horizontal coordinate is located needs to move along the movement direction after a delay of M first unit times, wherein the grid moves together with its interface element object, along the movement direction, and together with the column in which it is located; and in the direction of the vertical axis of the coordinate system, an interface element object in a grid in which a point that is A second unit distances away from the initial vertical coordinate is located needs to move along the movement direction after a delay of B second unit times, wherein the grid moves together with its interface element object, along the movement direction, and together with the row in which it is located; and a grid within a preset range moves simultaneously with the touch point, wherein the touch point is within the preset range, wherein the parameters M, N, A and B are positive values. acquiring an initial position and a movement direction of a touch point; determining a motion parameter of an interface element object in each grid on a screen according to the initial position and the movement direction, wherein the screen is divided in advance into multiple grids, and each grid comprises a preset quantity of pixels, wherein the grids are located in rows and columns; and moving the interface element object in each grid according to the motion parameter of the interface element object in each grid, wherein the interface element object in each grid is moved, the interface element object in the grid being an image or a text displayed within the grid on the screen, and wherein a coordinate system is set on the screen; the step of acquiring an initial position of a touch point comprises acquiring an initial horizontal coordinate and an initial vertical coordinate of the touch point in the coordinate system; and the movement direction of the touch point comprises a direction of a horizontal axis or a direction of a vertical axis; wherein the step of determining a motion parameter of an interface element object in each grid on a screen according to the initial position and the movement direction comprises: in the direction of the horizontal axis of the coordinate system, an interface element object in a grid in which a point that is N first unit distances away from the initial horizontal coordinate is located needs to move along the movement direction after a delay of M first unit times, wherein the grid moves together with its interface element object, along the movement direction, and together with the column in which it is located; and in the direction of the vertical axis of the coordinate system, an interface element object in a grid in which a point that is A second unit distances away from the initial vertical coordinate is located needs to move along the movement direction after a delay of B second unit times, wherein the grid moves together with its interface element object, along the movement direction, and together with the row in which it is located; and in the direction of the horizontal axis of the coordinate system, an interface element object in a grid in which a point that is N first unit distances away from the initial horizontal coordinate is located needs to move along the movement direction after a delay of M first unit times, wherein the grid moves together with its interface element object, along the movement direction, and together with the column in which it is located; and in the direction of the vertical axis of the coordinate system, an interface element object in a grid in which a point that is A second unit distances away from the initial vertical coordinate is located needs to move along the movement direction after a delay of B second unit times, wherein the grid moves together with its interface element object, along the movement direction, and together with the row in which it is located; and a grid within a preset range moves simultaneously with the touch point, wherein the touch point is within the preset range, wherein the parameters M, N, A and B are positive values.