Network communication architecture configured to reproduce pre-recorded multimedia contents, the network communication architecture comprising: - a computer server system configured to allow access to a plurality of said multimedia contents; - a multimedia reproduction device connected to the computer server system and configured to reproduce said multimedia contents; - a plurality of portable electronic telecommunication devices wherein each of said portable electronic telecommunication devices is provided with a transmission element configured to transmit to the computer server system instruction signals for the reproduction of said multimedia contents, said computer server system being configured to detect said instruction signals arriving from said portable electronic telecommunication devices and to command, depending on said instruction signals, a reproduction mode of said multimedia contents in said multimedia reproduction device, the network communications architecture further comprising at least one enabling support element provided with an enablement code and configured to be read and acquired in order to selectively enable one or more of said portable electronic telecommunication devices for the reproduction of at least part of said pre-recorded multimedia contents, wherein each of said portable electronic telecommunication devices is provided with a reading element configured to read and acquire the enablement code of said enabling support element, whereby said transmission element is configured to transmit to the computer server system the enablement code acquired, the network communications architecture characterized in that said computer server system is configured to enable, or not, the reproduction of at least part of the pre-recorded multimedia contents, depending on the enablement code wherein the reproduction is performed as a function of the instructions signals, wherein said instruction signals comprise the name of a user who has the portable electronic telecommunication device, how the portable electronic telecommunication device is moved by the user and the request for a predefined multimedia content. - a computer server system configured to allow access to a plurality of said multimedia contents; - a multimedia reproduction device connected to the computer server system and configured to reproduce said multimedia contents; - a plurality of portable electronic telecommunication devices wherein each of said portable electronic telecommunication devices is provided with a transmission element configured to transmit to the computer server system instruction signals for the reproduction of said multimedia contents, said computer server system being configured to detect said instruction signals arriving from said portable electronic telecommunication devices and to command, depending on said instruction signals, a reproduction mode of said multimedia contents in said multimedia reproduction device, the network communications architecture further comprising at least one enabling support element provided with an enablement code and configured to be read and acquired in order to selectively enable one or more of said portable electronic telecommunication devices for the reproduction of at least part of said pre-recorded multimedia contents, wherein each of said portable electronic telecommunication devices is provided with a reading element configured to read and acquire the enablement code of said enabling support element, whereby said transmission element is configured to transmit to the computer server system the enablement code acquired, the network communications architecture characterized in that said computer server system is configured to enable, or not, the reproduction of at least part of the pre-recorded multimedia contents, depending on the enablement code wherein the reproduction is performed as a function of the instructions signals, wherein said instruction signals comprise the name of a user who has the portable electronic telecommunication device, how the portable electronic telecommunication device is moved by the user and the request for a predefined multimedia content.