A structure for a front portion of a vehicle, comprising: a bumper face disposed at a front end of the vehicle; and a bumper component disposed at a bumper opening section of the bumper face, wherein the bumper face comprises: a hook cover separated from within the bumper opening section of the bumper face; a hook cover holding mechanism formed within the bumper opening section integrally with the bumper face configured to detachably support and fix the hook cover, wherein the hook cover comprises: a cover body section for closing a hook cover attachment portion disposed in the bumper face, a cover snap-fit claw for snap-fitting onto a bumper engaging portion disposed in the hook cover attachment portion, a cover shaft section extending outward from the cover body section; and a cover resilient portion disposed between the cover body section and the cover shaft section; and wherein the hook cover holding mechanism comprises: a hold latch nail for engaging with and supporting the cover snap-fit claw by resilient deformation of the hook cover, characterized in that the hook cover holding mechanism further comprises: a first hold opening section for receiving the cover shaft section inserted therein when supporting and fixing the hook cover, a second hold opening section for receiving the cover snap-fit claw inserted therein, the second hold opening section including the hold latch nail, a hold leg portion disposed at the first hold opening section on left and right sides thereof, and connected to a periphery of the bumper opening section, and a hold manipulation portion extending from a vicinity of the second hold opening section toward a middle of the bumper opening section, wherein the hold manipulation portion is pushed inwardly of the bumper face to disengage the cover snap-fit claw. a bumper face disposed at a front end of the vehicle; and a bumper component disposed at a bumper opening section of the bumper face, a hook cover separated from within the bumper opening section of the bumper face; a hook cover holding mechanism formed within the bumper opening section integrally with the bumper face configured to detachably support and fix the hook cover, a cover body section for closing a hook cover attachment portion disposed in the bumper face, a cover snap-fit claw for snap-fitting onto a bumper engaging portion disposed in the hook cover attachment portion, a cover shaft section extending outward from the cover body section; and a cover resilient portion disposed between the cover body section and the cover shaft section; and a hold latch nail for engaging with and supporting the cover snap-fit claw by resilient deformation of the hook cover, characterized in that the hook cover holding mechanism further comprises: a first hold opening section for receiving the cover shaft section inserted therein when supporting and fixing the hook cover, a second hold opening section for receiving the cover snap-fit claw inserted therein, the second hold opening section including the hold latch nail, a hold leg portion disposed at the first hold opening section on left and right sides thereof, and connected to a periphery of the bumper opening section, and a hold manipulation portion extending from a vicinity of the second hold opening section toward a middle of the bumper opening section, wherein the hold manipulation portion is pushed inwardly of the bumper face to disengage the cover snap-fit claw. a first hold opening section for receiving the cover shaft section inserted therein when supporting and fixing the hook cover, a second hold opening section for receiving the cover snap-fit claw inserted therein, the second hold opening section including the hold latch nail, a hold leg portion disposed at the first hold opening section on left and right sides thereof, and connected to a periphery of the bumper opening section, and a hold manipulation portion extending from a vicinity of the second hold opening section toward a middle of the bumper opening section,