A self-booking system comprising: - a base station (25, 26) for communicating with a number of display devices, and - at least one display device, which comprises + a storage stage for storing a product data record (PD1-PD3), which was received during a communication with a base station (25, 26) via a first radio interface of the display device, wherein the storage stage comprises an availability data record linked with the product data record, with the aid of which the availability of the product data record is controllable, and + a second radio interface for RFID or NFC communication with a self-booking device, + wherein the display device is arranged for processing a self-booking request received from a self-booking device for the purpose of transferring the product data record via the second radio interface and - a terminal, which is arranged for querying the identification data from the self-booking device of a user when he enters a self-service store and for passing the identification data of the self-booking device to a merchandise management server, - wherein the merchandise management server is arranged for communicating individual product data records for the user or for his self-booking device to all or selected display devices, and wherein - the display device is arranged to control the availability of the individual product data record for the relevant self-booking device with the aid of the availability data record in such a way that in case of a self-booking request of the relevant self-booking device the individual product data record is communicated only to this self-booking device. - a base station (25, 26) for communicating with a number of display devices, and - at least one display device, which comprises + a storage stage for storing a product data record (PD1-PD3), which was received during a communication with a base station (25, 26) via a first radio interface of the display device, wherein the storage stage comprises an availability data record linked with the product data record, with the aid of which the availability of the product data record is controllable, and + a second radio interface for RFID or NFC communication with a self-booking device, + wherein the display device is arranged for processing a self-booking request received from a self-booking device for the purpose of transferring the product data record via the second radio interface and + a storage stage for storing a product data record (PD1-PD3), which was received during a communication with a base station (25, 26) via a first radio interface of the display device, wherein the storage stage comprises an availability data record linked with the product data record, with the aid of which the availability of the product data record is controllable, and + a second radio interface for RFID or NFC communication with a self-booking device, + wherein the display device is arranged for processing a self-booking request received from a self-booking device for the purpose of transferring the product data record via the second radio interface and - a terminal, which is arranged for querying the identification data from the self-booking device of a user when he enters a self-service store and for passing the identification data of the self-booking device to a merchandise management server, - wherein the merchandise management server is arranged for communicating individual product data records for the user or for his self-booking device to all or selected display devices, and wherein - the display device is arranged to control the availability of the individual product data record for the relevant self-booking device with the aid of the availability data record in such a way that in case of a self-booking request of the relevant self-booking device the individual product data record is communicated only to this self-booking device.