An optical sighting apparatus, comprising: a controller (700, 750) having a processor and a memory; a body with a first end portion, a second end portion and having a central axis extending from the first end to the second end; an objective lens disposed within the body, wherein the objective lens is located at a position less linear distance along the central axis from the first end portion than the second end portion; an eyepiece lens disposed within the body at a position closer to the second end portion than the first end portion; an erector lens (244, 246, 248) disposed within the body at a position between the objective lens and the eyepiece lens; a substantially transparent reticle assembly disposed between the objective lens and the eyepiece lens, the reticle assembly including: a substantially transparent substrate having an optical array, wherein the optical array includes a plurality of vertical and horizontal line (810,820) segments being formed of an electroluminescent material configured to selectively emit light in response to a current selectively applied thereto via the controller (700, 750), so as to selectively illuminate one of the plurality of vertical line segments and one of the plurality of horizontal line segments such that the pair of illuminated vertical and horizontal line segments intersect at an intersection location. a controller (700, 750) having a processor and a memory; a body with a first end portion, a second end portion and having a central axis extending from the first end to the second end; an objective lens disposed within the body, wherein the objective lens is located at a position less linear distance along the central axis from the first end portion than the second end portion; an eyepiece lens disposed within the body at a position closer to the second end portion than the first end portion; an erector lens (244, 246, 248) disposed within the body at a position between the objective lens and the eyepiece lens; a substantially transparent reticle assembly disposed between the objective lens and the eyepiece lens, the reticle assembly including: a substantially transparent substrate having an optical array, wherein the optical array includes a plurality of vertical and horizontal line (810,820) segments being formed of an electroluminescent material configured to selectively emit light in response to a current selectively applied thereto via the controller (700, 750), so as to selectively illuminate one of the plurality of vertical line segments and one of the plurality of horizontal line segments such that the pair of illuminated vertical and horizontal line segments intersect at an intersection location. a substantially transparent substrate having an optical array, wherein the optical array includes a plurality of vertical and horizontal line (810,820) segments being formed of an electroluminescent material configured to selectively emit light in response to a current selectively applied thereto via the controller (700, 750), so as to selectively illuminate one of the plurality of vertical line segments and one of the plurality of horizontal line segments such that the pair of illuminated vertical and horizontal line segments intersect at an intersection location.