A wireless power transmission apparatus comprising: at least one transmission antenna adapted to electromagnetically couple with reception antennas (31-1, 31-2) included in each of a plurality of wireless power reception apparatuses (3-1, 3-2), each of the reception antennas including a power reception coil, and to transmit high-frequency power to the plurality of the wireless power reception apparatuses; an inverter circuit adapted to generate the high-frequency power and to supply the generated high-frequency power to the at least one transmission antenna;a receiving circuit adapted to receive a voltage value of each power reception coil from each of the plurality of the wireless power reception apparatuses; a control circuit connected to the inverter circuit and adapted to control a transmission condition including a frequency or an amplitude of the high-frequency power supplied from the inverter circuit, depending on the received voltage value, wherein in a case that the at least one transmission antenna is transmitting the high-frequency power to at least a first wireless power reception apparatus and the control circuit detects that at least a second wireless power reception apparatus is newly electromagnetically coupled with the at least one transmission antenna by detecting the occurrence of a change in a load of the inverter circuit, the control circuit is further adapted to change one of the frequency or the amplitude of the high-frequency power depending on the voltage value received from each of at least the first and second wireless power reception apparatuses, so as to regulate the output voltage value of each power reception coil included in each of at least the first and second wireless power reception apparatuses to be equal to or lower than a predetermined upper limit value, wherein the predetermined upper limit value is such that circuit elements included in each of the first and second wireless power reception apparatuses and connected to the voltage output of the respective power reception coils are durable for the upper limit value; characterized in that the control circuit is further adapted to regulate the voltage value of each power reception coil included in each of at least the first and second wireless power reception apparatuses (3-1, 3-2) to be equal to or smaller than the upper limit value of the voltage value and to be equal to or greater than a minimum limit value of the voltage value, circuit elements included in each of the first and second wireless power reception apparatuses being operable above the minimum limit value, wherein in a case that the control circuit detects that at least the second wireless power reception apparatus is newly electromagnetically coupled with the at least one transmission antenna, the control circuit is further adapted to change the frequency of the high-frequency power to regulate a difference among the voltage values of each power reception coil included in each of at least the first and second wireless power reception apparatuses (3-1, 3-2), within a voltage range corresponding to a difference between the upper limit value of the voltage and the minimum limit value, and wherein the control circuit is further adapted to change the amplitude of the high-frequency power, in a state in which the changed frequency of the high-frequency power is maintained at the changed frequency, to regulate the voltage value of each power reception coil included in each of at least the first and second wireless power reception apparatuses (3-1, 3-2) to be equal to or smaller than the upper limit value and equal to or greater than minimum limit value. at least one transmission antenna adapted to electromagnetically couple with reception antennas (31-1, 31-2) included in each of a plurality of wireless power reception apparatuses (3-1, 3-2), each of the reception antennas including a power reception coil, and to transmit high-frequency power to the plurality of the wireless power reception apparatuses; an inverter circuit adapted to generate the high-frequency power and to supply the generated high-frequency power to the at least one transmission antenna;a receiving circuit adapted to receive a voltage value of each power reception coil from each of the plurality of the wireless power reception apparatuses; a control circuit connected to the inverter circuit and adapted to control a transmission condition including a frequency or an amplitude of the high-frequency power supplied from the inverter circuit, depending on the received voltage value,