A goods display shelf comprising: a roller unit; fixing frames which are combined to prevent rollers from being separated after the roller unit is inserted; end caps which are inserted into a tip portion and a terminal portion of the fixing frames; and front and rear support frames into which the end caps (4a, 4b) are inserted and in which an inserting groove for fixing a separation prevention plate is formed, wherein the fixing frames are classified into a "-"-type fixing frame without a guide plate and an "L"-type fixing frame and a "T"-type fixing frame where a guide plate is protruded integrally on a side thereof or at a center thereof, hook holes being formed on each of an inner bottom of a tip portion and a terminal portion of the "L"-, "T"-, and "-"-type fixed frames (3a, 3b, 3c), wherein the end caps are classified into a first end cap, which is inserted into the tip portion and the terminal portion of the "L"- and "-"- type fixed frames (3a, 3c), and a second end cap, which is inserted into the tip portion and the terminal portion of the "T"-type fixed frame, a hook piece being formed at each of the first end cap and the second end cap such that the hook piece is inserted and hooked to each of the hook holes of the "L"-, "T"-, and "-"-type fixed frames (3a, 3b, 3c), wherein a first unit shelf and a third unit shelf are configured by inserting and fixing the hook piece of the first end cap into the hook holes of the "L"- and "-"-type fixed frames, wherein a second unit shelf is configured by inserting and fixing the hook piece of the second end cap into the hook holes of the "T"-type fixed frames, wherein hook bumps (42, 42') which have an inclined surface at a front bottom of the first end cap and the second end cap combined with the tip portion and the terminal portion of the first, second and third unit shelves (1a, 1b, 1c) are protruded in plurality on both sides facing each other, an inserting groove being formed in a middle portion thereof, and wherein a "T"-shaped rail is formed at a horizontal part of the front and rear support frames such that the "T"-shaped rail fixed by interlocking with the inclined surface after being inserted between the hook bumps formed at the bottom of the first end cap and the second end cap. a roller unit; fixing frames which are combined to prevent rollers from being separated after the roller unit is inserted; end caps which are inserted into a tip portion and a terminal portion of the fixing frames; and front and rear support frames into which the end caps (4a, 4b) are inserted and in which an inserting groove for fixing a separation prevention plate is formed, wherein the fixing frames are classified into a "-"-type fixing frame without a guide plate and an "L"-type fixing frame and a "T"-type fixing frame where a guide plate is protruded integrally on a side thereof or at a center thereof, hook holes being formed on each of an inner bottom of a tip portion and a terminal portion of the "L"-, "T"-, and "-"-type fixed frames (3a, 3b, 3c), wherein the end caps are classified into a first end cap, which is inserted into the tip portion and the terminal portion of the "L"- and "-"- type fixed frames (3a, 3c), and a second end cap, which is inserted into the tip portion and the terminal portion of the "T"-type fixed frame, a hook piece being formed at each of the first end cap and the second end cap such that the hook piece is inserted and hooked to each of the hook holes of the "L"-, "T"-, and "-"-type fixed frames (3a, 3b, 3c), wherein a first unit shelf and a third unit shelf are configured by inserting and fixing the hook piece of the first end cap into the hook holes of the "L"- and "-"-type fixed frames, wherein a second unit shelf is configured by inserting and fixing the hook piece of the second end cap into the hook holes of the "T"-type fixed frames, wherein hook bumps (42, 42') which have an inclined surface at a front bottom of the first end cap and the second end cap combined with the tip portion and the terminal portion of the first, second and third unit shelves (1a, 1b, 1c) are protruded in plurality on both sides facing each other, an inserting groove being formed in a middle portion thereof, and wherein a "T"-shaped rail is formed at a horizontal part of the front and rear support frames such that the "T"-shaped rail fixed by interlocking with the inclined surface after being inserted between the hook bumps formed at the bottom of the first end cap and the second end cap.