An apparatus, comprising: a touch screen display comprising a grid of display element segments, configured to act as a speaker configured to generate sound waves in a direction of the touch screen display at one or more sound producing locations and within an effective area of the touch screen display, wherein each segment of the touch screen display is configured to vibrate and generate sound to provide the one or more sound producing locations; at least one processor; and at least one storage medium, the at least one processor and the at least one storage medium being configured to cause the apparatus to: control the activation of the one or more sound producing locations within the effective area of the display to reproduce sound based on an application, wherein the one or more sound producing locations is determined based on a user input on the touch screen display comprising a number of contact points on the touch screen display, and a number of the one or more sound producing locations is determined based on the number of contact points on the touch screen display; cause display of at least one image on the touch screen display at the determined one or more sound producing locations to indicate that the reproduced sound is coming from the determined one or more sound producing locations; and cause the speaker to reproduce the sound via the generated sound waves from the touch screen display at the determined one or more sound producing locations. a touch screen display comprising a grid of display element segments, configured to act as a speaker configured to generate sound waves in a direction of the touch screen display at one or more sound producing locations and within an effective area of the touch screen display, wherein each segment of the touch screen display is configured to vibrate and generate sound to provide the one or more sound producing locations; at least one processor; and at least one storage medium, the at least one processor and the at least one storage medium being configured to cause the apparatus to: control the activation of the one or more sound producing locations within the effective area of the display to reproduce sound based on an application, wherein the one or more sound producing locations is determined based on a user input on the touch screen display comprising a number of contact points on the touch screen display, and a number of the one or more sound producing locations is determined based on the number of contact points on the touch screen display; cause display of at least one image on the touch screen display at the determined one or more sound producing locations to indicate that the reproduced sound is coming from the determined one or more sound producing locations; and cause the speaker to reproduce the sound via the generated sound waves from the touch screen display at the determined one or more sound producing locations. control the activation of the one or more sound producing locations within the effective area of the display to reproduce sound based on an application, wherein the one or more sound producing locations is determined based on a user input on the touch screen display comprising a number of contact points on the touch screen display, and a number of the one or more sound producing locations is determined based on the number of contact points on the touch screen display; cause display of at least one image on the touch screen display at the determined one or more sound producing locations to indicate that the reproduced sound is coming from the determined one or more sound producing locations; and cause the speaker to reproduce the sound via the generated sound waves from the touch screen display at the determined one or more sound producing locations.