A computer-implemented method for managing telecommunications network congestion on roadways to enhance a customer's experience with a telecommunications service provider, the method comprising: receiving a set of customer data records associated with customers of the telecommunications service provider, wherein records in the set of customer data records include information about an associated customer location and an associated timestamp; computing an aggregate vehicular speed for a portion of a roadway, wherein the aggregate vehicular speed aggregates vehicular speeds on the portion of the roadway, wherein the vehicular speeds are determined using at least some of the records in the set of customer data records; computing a vehicular congestion metric value by comparing the computed aggregate vehicular speed with an expected speed for the portion of the roadway, wherein the vehicular congestion metric value indicates whether vehicular congestion on the portion of the roadway at a particular time period is high, medium, or low; computing (330, 335) a network congestion metric value for the portion of the roadway using at least some of the records in the set of customer data records, wherein the network congestion metric value indicates whether telecommunications network congestion in the telecommunications network associated with the portion of the roadway is high, medium, or low, wherein the network congestion metric value is based on measured metric values measuring customer experience, wherein the measured metric values comprise at least one of network throughput, network coverage, and network lead time; using the computed vehicular congestion metric value and the computed network congestion metric value, computing an aggregate vehicular-network congestion metric value, wherein the aggregate vehicular-network congestion metric value is indicative of both vehicular congestion and telecommunications network congestion on the portion of the roadway; and identifying, based on the computed aggregate vehicular-network congestion metric value, at least one customer experience enhancement action capable of being performed at a telecommunications network site associated with the portion of the roadway. receiving a set of customer data records associated with customers of the telecommunications service provider, wherein records in the set of customer data records include information about an associated customer location and an associated timestamp; computing an aggregate vehicular speed for a portion of a roadway, wherein the aggregate vehicular speed aggregates vehicular speeds on the portion of the roadway, wherein the vehicular speeds are determined using at least some of the records in the set of customer data records; computing a vehicular congestion metric value by comparing the computed aggregate vehicular speed with an expected speed for the portion of the roadway, wherein the vehicular congestion metric value indicates whether vehicular congestion on the portion of the roadway at a particular time period is high, medium, or low; computing (330, 335) a network congestion metric value for the portion of the roadway using at least some of the records in the set of customer data records, wherein the network congestion metric value indicates whether telecommunications network congestion in the telecommunications network associated with the portion of the roadway is high, medium, or low, wherein the network congestion metric value is based on measured metric values measuring customer experience, wherein the measured metric values comprise at least one of network throughput, network coverage, and network lead time; using the computed vehicular congestion metric value and the computed network congestion metric value, computing an aggregate vehicular-network congestion metric value, wherein the aggregate vehicular-network congestion metric value is indicative of both vehicular congestion and telecommunications network congestion on the portion of the roadway; and identifying, based on the computed aggregate vehicular-network congestion metric value, at least one customer experience enhancement action capable of being performed at a telecommunications network site associated with the portion of the roadway.