A method for simulating content printed on paper on a display, comprising; measuring one or more ambient light characteristics from one or more sensors (212, 214, 216, 218); determining maximum brightness values for red, green and blue sub-pixels of a display pixel based on a light reflectance rate of a paper type being simulated and the ambient light characteristics; determining minimum brightness values for the RGB sub-pixels of the display pixel based on a light reflectance rate of an ink type being simulated and the ambient light characteristics; scaling red, green and blue color values of image data associated with the sub-pixels of each of the display pixels in reference to the maximum brightness values and the minimum brightness values; wherein the one or more ambient light characteristics includes an illumination value and a color temperature value of the ambient light, and wherein the steps of determining the maximum brightness and the minimum brightness and of scaling the RGB color values of the image data are performed based on a first look up table and a second look up table, wherein the first look up table includes a plurality of image characteristics at different ranges of color temperatures of ambient light and different ranges of illumination of the ambient light, wherein the plurality of image characteristics include a luminance, a contrast ratio (C/R), and a color temperature; wherein the second look up table comprises output values corresponding to an input image at designated image characteristics determined by the first look up table; and activating each of the display pixels using the scaled RGB color values of the image data, thereby implementing the image characteristics. determining maximum brightness values for red, green and blue sub-pixels of a display pixel based on a light reflectance rate of a paper type being simulated and the ambient light characteristics; determining minimum brightness values for the RGB sub-pixels of the display pixel based on a light reflectance rate of an ink type being simulated and the ambient light characteristics; scaling red, green and blue color values of image data associated with the sub-pixels of each of the display pixels in reference to the maximum brightness values and the minimum brightness values; wherein the one or more ambient light characteristics includes an illumination value and a color temperature value of the ambient light, and wherein the steps of determining the maximum brightness and the minimum brightness and of scaling the RGB color values of the image data are performed based on a first look up table and a second look up table, wherein the first look up table includes a plurality of image characteristics at different ranges of color temperatures of ambient light and different ranges of illumination of the ambient light, wherein the plurality of image characteristics include a luminance, a contrast ratio (C/R), and a color temperature; wherein the second look up table comprises output values corresponding to an input image at designated image characteristics determined by the first look up table; and activating each of the display pixels using the scaled RGB color values of the image data, thereby implementing the image characteristics.