An apparatus for driving a liquid crystal device, comprising: a plurality of scanning lines; a plurality of data lines that intersect the plurality of scanning lines, the plurality of data lines being m data lines that are divided into k groups, each group comprising m/k neighboring data lines; a plurality of pixels provided to correspond to the intersections of the plurality of scanning lines and the plurality of data lines; a data line driving circuit adapted to supply a correction voltage (V1, V2), the correction voltage being simultaneously supplied to the group of data lines, and a driving voltage, the driving voltage being time-serially supplied to the data lines of each of the groups of data lines, in response to an image signal, such that corresponding ones (X1, X4, X7...; X2, X5, X8...; X3, X6, X9...) of the m/k data lines in the k groups are supplied at substantially the same time, and the driving voltage having a polarity that is inverted for each frame with respect to a predetermined potential; and a scanning line driving circuit that supplies a scanning signal through the plurality of scanning lines; wherein the correction voltage is a voltage having an amplitude within the amplitude of the driving voltage; characterized in that: each frame comprises a plurality of consecutive horizontal periods; the data line driving circuit is adapted to apply the correction voltage (V1, V2) to the group of data lines at timing ahead of the image signal for each horizontal period in accordance with the image signal in the frame; the correction voltage (V1, V2) is applied in each horizontal period; the correction voltage has a fixed negative polarity with respect to the predetermined potential; and the correction voltage includes a first correction voltage which is applied with respect to a frame in which the driving voltage has a positive polarity, the first correction voltage having a first amplitude which is the same for all frames in which the driving voltage has a positive polarity, and a second correction voltage which is applied with respect to a frame in which the driving voltage has a negative polarity, the second correction voltage having a second amplitude which is the same for all frames in which the driving voltage has a negative polarity; the first amplitude being smaller than the second amplitude. a plurality of scanning lines; a plurality of data lines that intersect the plurality of scanning lines, the plurality of data lines being m data lines that are divided into k groups, each group comprising m/k neighboring data lines; a plurality of pixels provided to correspond to the intersections of the plurality of scanning lines and the plurality of data lines; a data line driving circuit adapted to supply a correction voltage (V1, V2), the correction voltage being simultaneously supplied to the group of data lines, and a driving voltage, the driving voltage being time-serially supplied to the data lines of each of the groups of data lines, in response to an image signal, such that corresponding ones (X1, X4, X7...; X2, X5, X8...; X3, X6, X9...) of the m/k data lines in the k groups are supplied at substantially the same time, and the driving voltage having a polarity that is inverted for each frame with respect to a predetermined potential; and a scanning line driving circuit that supplies a scanning signal through the plurality of scanning lines; wherein the correction voltage is a voltage having an amplitude within the amplitude of the driving voltage; each frame comprises a plurality of consecutive horizontal periods; the data line driving circuit is adapted to apply the correction voltage (V1, V2) to the group of data lines at timing ahead of the image signal for each horizontal period in accordance with the image signal in the frame; the correction voltage (V1, V2) is applied in each horizontal period; the correction voltage has a fixed negative polarity with respect to the predetermined potential; and the correction voltage includes a first correction voltage which is applied with respect to a frame in which the driving voltage has a positive polarity, the first correction voltage having a first amplitude which is the same for all frames in which the driving voltage has a positive polarity, and a second correction voltage which is applied with respect to a frame in which the driving voltage has a negative polarity, the second correction voltage having a second amplitude which is the same for all frames in which the driving voltage has a negative polarity; the first amplitude being smaller than the second amplitude.