A message right management method, applied to a server, wherein the method comprises: obtaining a message created by a source user, and sending a message notification to a target user in a social platform; verifying the target user when receiving a request for logging onto a message page from the target user; controlling logon of the target user to the message page on the basis of a verification result; when receiving a service request of the target user with respect to the message, determining, based on a message right control policy, whether the target user has a right corresponding to a service requested by the service request; and controlling a response to the service request according to a determining result, wherein the controlling a response to the service request according to a determining result comprises: when the verification result represents that the target user is a legal user, allocating a user identifier for logging onto the message page to the client of the target user on the basis of the social platform identifier of the target user, and logging onto the message page by using the allocated user identifier; and when the verification result represents that the target user is an illegal user of the social platform, forbidding the target user to log onto the message page, and sending, to the target user, a prompt that the target user does not have a right to log onto the message page. obtaining a message created by a source user, and sending a message notification to a target user in a social platform; verifying the target user when receiving a request for logging onto a message page from the target user; controlling logon of the target user to the message page on the basis of a verification result; when receiving a service request of the target user with respect to the message, determining, based on a message right control policy, whether the target user has a right corresponding to a service requested by the service request; and controlling a response to the service request according to a determining result, wherein the controlling a response to the service request according to a determining result comprises: when the verification result represents that the target user is a legal user, allocating a user identifier for logging onto the message page to the client of the target user on the basis of the social platform identifier of the target user, and logging onto the message page by using the allocated user identifier; and when the verification result represents that the target user is an illegal user of the social platform, forbidding the target user to log onto the message page, and sending, to the target user, a prompt that the target user does not have a right to log onto the message page. when the verification result represents that the target user is a legal user, allocating a user identifier for logging onto the message page to the client of the target user on the basis of the social platform identifier of the target user, and logging onto the message page by using the allocated user identifier; and when the verification result represents that the target user is an illegal user of the social platform, forbidding the target user to log onto the message page, and sending, to the target user, a prompt that the target user does not have a right to log onto the message page.