An image processing apparatus which records an image file obtained by a shooting in a folder in a recording medium, comprising: operation means for issuing a shooting instruction based on an operation of a user of the image processing apparatus; save destination determination means for determining that a save destination folder for an image file which is obtained by a shooting is an existing folder in the recording medium when no change of date and/or time which satisfies a preset condition has occurred, and is a new folder which does not exist in the recording medium when the change of date and/or time which satisfies the preset condition has occurred; folder creation means for creating a new folder in the recording medium if the shooting instruction has been issued by the operation means and the save destination is the new folder; and recording means for recording an image file, which is obtained in response to the shooting instruction issued by the operation means (S123, S132), in the save destination folder determined by said save destination determination means, wherein, when the image processing apparatus operates in a continuous shooting mode and the shooting instruction is continuously issued by the operation means, the shooting is repeated and a plurality of image files are obtained until the issuance of the shooting instruction has been stopped, and the recording means is configured to record the plurality of image files (S123, S132), and wherein when the change of date and/or time which satisfies the preset condition occurs during a sequenced image shooting when the image processing apparatus operates in the continuous shooting mode, said save destination determination means is configured to determine the existing folder in the recording medium as the save destination folder and the folder creation means is configured to not create a new folder until the sequenced image shooting is complete. operation means for issuing a shooting instruction based on an operation of a user of the image processing apparatus; save destination determination means for determining that a save destination folder for an image file which is obtained by a shooting is an existing folder in the recording medium when no change of date and/or time which satisfies a preset condition has occurred, and is a new folder which does not exist in the recording medium when the change of date and/or time which satisfies the preset condition has occurred; folder creation means for creating a new folder in the recording medium if the shooting instruction has been issued by the operation means and the save destination is the new folder; and recording means for recording an image file, which is obtained in response to the shooting instruction issued by the operation means (S123, S132), in the save destination folder determined by said save destination determination means, wherein, when the image processing apparatus operates in a continuous shooting mode and the shooting instruction is continuously issued by the operation means, the shooting is repeated and a plurality of image files are obtained until the issuance of the shooting instruction has been stopped, and the recording means is configured to record the plurality of image files (S123, S132), and wherein when the change of date and/or time which satisfies the preset condition occurs during a sequenced image shooting when the image processing apparatus operates in the continuous shooting mode, said save destination determination means is configured to determine the existing folder in the recording medium as the save destination folder and the folder creation means is configured to not create a new folder until the sequenced image shooting is complete.