A towing device for a vehicle, the vehicle comprising two longitudinal members longitudinally extending along the vehicle, a rear anti-collision beam arranged on one side of the two longitudinal members and transversely extending along the vehicle, and a rear floor and a rear floor cross member that are arranged between the two longitudinal members, an end of each of the longitudinal members close to the rear anti-collision beam being connected to the rear anti-collision beam by means of an energy absorption box, wherein the towing device comprises a front end portion and a rear end portion connected to the front end portion, the front end portion is arranged on the rear floor and the rear floor cross member, so as to disperse an external force borne by the front end portion to the rear floor cross member, and the rear end portion comprises a connecting seat and a tow hook connected to the connecting seat and extending out towards an exterior of the vehicle, the connecting seat being arranged on the rear anti-collision beam, so as to transmit an external force borne by the rear end portion to the longitudinal members by means of the rear anti-collision beam and the energy absorption boxes, the front end portion comprises a U-shaped beam, the U-shaped beam being arranged on a back surface of the rear floor, the towing device being characterized in that the U-shaped beam is provided with a first end and a second end that are oppositely arranged, and the front end portion further comprises two L-shaped supports, the two L-shaped supports being both arranged on a front surface of the rear floor; one end of one L-shaped support being connected to the first end of the U-shaped beam, and the other end of the one L-shaped support being connected to the rear floor cross member; and one end of the other L-shaped support being connected to the second end of the U-shaped beam, and the other end of the other L-shaped support being connected to the rear floor cross member. the towing device comprises a front end portion and a rear end portion connected to the front end portion, the front end portion is arranged on the rear floor and the rear floor cross member, so as to disperse an external force borne by the front end portion to the rear floor cross member, and the rear end portion comprises a connecting seat and a tow hook connected to the connecting seat and extending out towards an exterior of the vehicle, the connecting seat being arranged on the rear anti-collision beam, so as to transmit an external force borne by the rear end portion to the longitudinal members by means of the rear anti-collision beam and the energy absorption boxes, the front end portion comprises a U-shaped beam, the U-shaped beam being arranged on a back surface of the rear floor, the towing device being characterized in that the U-shaped beam is provided with a first end and a second end that are oppositely arranged, and the front end portion further comprises two L-shaped supports, the two L-shaped supports being both arranged on a front surface of the rear floor; one end of one L-shaped support being connected to the first end of the U-shaped beam, and the other end of the one L-shaped support being connected to the rear floor cross member; and one end of the other L-shaped support being connected to the second end of the U-shaped beam, and the other end of the other L-shaped support being connected to the rear floor cross member.