A network device for use in providing content to a mobile device over a network, comprising: a memory component for storing data; and a processing component for executing data that enables actions, including: intercepting a message from a source device directed to a mobile device, wherein the source device is another mobile device; determining a mobile user profile from characteristics of the mobile device, and from a tracked usage of the mobile device by a mobile user; analyzing content of the intercepted message; modifying the intercepted message with an actionable event based on the mobile user profile and the analyzed content; providing the modified message to the mobile device, wherein the mobile user is enabled to select the actionable event to receive non-requested content; intercepting a response message from the mobile device destined for the source device; analyzing content of the intercepted response message; determining another mobile user profile from characteristics of the source device, and from a tracked usage of the source device; generating another actionable event based, in part, on the analysis of the response message, and the other mobile user profile; modifying the intercepted response message by combining the other actionable event with the intercepted response message; and forwarding the modified response message to the source device, wherein the other actionable event enables access to other non-requested content. a memory component for storing data; and a processing component for executing data that enables actions, including: intercepting a message from a source device directed to a mobile device, wherein the source device is another mobile device; determining a mobile user profile from characteristics of the mobile device, and from a tracked usage of the mobile device by a mobile user; analyzing content of the intercepted message; modifying the intercepted message with an actionable event based on the mobile user profile and the analyzed content; providing the modified message to the mobile device, wherein the mobile user is enabled to select the actionable event to receive non-requested content; intercepting a response message from the mobile device destined for the source device; analyzing content of the intercepted response message; determining another mobile user profile from characteristics of the source device, and from a tracked usage of the source device; generating another actionable event based, in part, on the analysis of the response message, and the other mobile user profile; modifying the intercepted response message by combining the other actionable event with the intercepted response message; and forwarding the modified response message to the source device, wherein the other actionable event enables access to other non-requested content. intercepting a message from a source device directed to a mobile device, wherein the source device is another mobile device; determining a mobile user profile from characteristics of the mobile device, and from a tracked usage of the mobile device by a mobile user; analyzing content of the intercepted message; modifying the intercepted message with an actionable event based on the mobile user profile and the analyzed content; providing the modified message to the mobile device, wherein the mobile user is enabled to select the actionable event to receive non-requested content; intercepting a response message from the mobile device destined for the source device; analyzing content of the intercepted response message; determining another mobile user profile from characteristics of the source device, and from a tracked usage of the source device; generating another actionable event based, in part, on the analysis of the response message, and the other mobile user profile; modifying the intercepted response message by combining the other actionable event with the intercepted response message; and forwarding the modified response message to the source device, wherein the other actionable event enables access to other non-requested content.