A method for operating an image display apparatus configured to receive a television broadcast from one of a landline, a satellite and another connection, the method comprising: reproducing content, the content being at least one of a television broadcast image, another broadcast image, a text, audio or image file stored within the image display apparatus, a text, audio or image file stored remotely from the image display apparatus, and a connected Web page; displaying an image related to the reproduced content; storing a part of the content, upon receipt of a content save command during displaying the image related to the reproduced content; after completing storing the part of the content, simultaneously displaying (S1140, S1145) i) a content object representing the content including the stored content, and ii) an object representing one of a user and an electronic device connected to the image display apparatus via a wired or wireless network or from a network linked to the connected wired or wireless network during displaying the image related to the reproduced content; receiving a move command to move the part of the content to the one of the user and the electronic device during displaying the image related to the reproduced content; and transmitting the stored content to the one of the user and the electronic device via the connected wired or wireless network during displaying the image related to the reproduced content, wherein the step of receiving a move command comprises: dragging the content object, wherein a second object representing the stored content appears on the display according to the dragging of the content object; and dragging and dropping the second object (1530, 1930) on the object representing one of the user and the electronic device connected to the image display apparatus, wherein, when the stored content is a broadcast image, the second object represents an image, and wherein, when the stored content is audio data, the second object represents a musical note to indicate the stored audio data, and wherein the content object is comprised in a progressive bar and comprises an object corresponding to content stored from a time of receiving the content save command to a time of receiving the move command or a content saving stop command and an object corresponding to a predetermined amount of the content stored before the content save commend is received. reproducing content, the content being at least one of a television broadcast image, another broadcast image, a text, audio or image file stored within the image display apparatus, a text, audio or image file stored remotely from the image display apparatus, and a connected Web page; displaying an image related to the reproduced content; storing a part of the content, upon receipt of a content save command during displaying the image related to the reproduced content; after completing storing the part of the content, simultaneously displaying (S1140, S1145) i) a content object representing the content including the stored content, and ii) an object representing one of a user and an electronic device connected to the image display apparatus via a wired or wireless network or from a network linked to the connected wired or wireless network during displaying the image related to the reproduced content; receiving a move command to move the part of the content to the one of the user and the electronic device during displaying the image related to the reproduced content; and transmitting the stored content to the one of the user and the electronic device via the connected wired or wireless network during displaying the image related to the reproduced content, wherein the step of receiving a move command comprises: dragging the content object, wherein a second object representing the stored content appears on the display according to the dragging of the content object; and dragging and dropping the second object (1530, 1930) on the object representing one of the user and the electronic device connected to the image display apparatus, dragging the content object, wherein a second object representing the stored content appears on the display according to the dragging of the content object; and dragging and dropping the second object (1530, 1930) on the object representing one of the user and the electronic device connected to the image display apparatus, wherein, when the stored content is a broadcast image, the second object represents an image, and wherein, when the stored content is audio data, the second object represents a musical note to indicate the stored audio data, and wherein the content object is comprised in a progressive bar and comprises an object corresponding to content stored from a time of receiving the content save command to a time of receiving the move command or a content saving stop command and an object corresponding to a predetermined amount of the content stored before the content save commend is received.