A computer-implemented method comprising: detecting an identity of a user of a vehicle; retrieving a passenger profile of the user based on the identity, wherein the passenger profile is generated based on sensor data indicating a reaction of the user to at least one vehicle driving behavior previously experienced by the user as a vehicle passenger, wherein the passenger profile includes at least one driving behavior and a corresponding reaction of the user; and configuring the vehicle based on the passenger profile of the user when the vehicle is carrying the user as a passenger, wherein the configuring of the vehicle comprises adapting a driving style of the vehicle based on the passenger profile; wherein the method further comprises determining whether the vehicle carries one or more other users as passengers in addition to the user; and when it is determined that the vehicle carries one or more other users as passengers in addition to the user retrieving one or more other passenger profiles of the one or more other users; determining a common denominator driving behavior from among the passenger profile and the one or more other passenger profiles, the common denominator driving behavior being a driving behavior that is comfortable to the user and to said one or more other users based on their respective passenger profiles, wherein the driving style of the vehicle is adapted based on the common denominator driving behavior; and when a common denominator driving behavior from among the passenger profile and the one or more other passenger profiles cannot be determined, alerting the users of the incompatibility of passenger profiles. detecting an identity of a user of a vehicle; retrieving a passenger profile of the user based on the identity, wherein the passenger profile is generated based on sensor data indicating a reaction of the user to at least one vehicle driving behavior previously experienced by the user as a vehicle passenger, wherein the passenger profile includes at least one driving behavior and a corresponding reaction of the user; and configuring the vehicle based on the passenger profile of the user when the vehicle is carrying the user as a passenger, wherein the configuring of the vehicle comprises adapting a driving style of the vehicle based on the passenger profile; wherein the method further comprises determining whether the vehicle carries one or more other users as passengers in addition to the user; and when it is determined that the vehicle carries one or more other users as passengers in addition to the user retrieving one or more other passenger profiles of the one or more other users; determining a common denominator driving behavior from among the passenger profile and the one or more other passenger profiles, the common denominator driving behavior being a driving behavior that is comfortable to the user and to said one or more other users based on their respective passenger profiles, wherein the driving style of the vehicle is adapted based on the common denominator driving behavior; and when a common denominator driving behavior from among the passenger profile and the one or more other passenger profiles cannot be determined, alerting the users of the incompatibility of passenger profiles.