A haptic steering wheel switch apparatus comprising: a haptic wheel housing unit configured to be disposed on a vehicle steering wheel; a circuit board unit configured to be disposed inside the haptic wheel housing unit; and a haptic wheel device including a haptic wheel device actuator configured to establish an electrical connection with the circuit board unit and including a haptic shaft (311,313), a haptic knob connected with the haptic shaft and exposedly disposed in the haptic wheel housing unit, and a haptic wheel device sensing unit configured to detect the rotating state of the haptic shaft, wherein the haptic wheel device is disposed on a front or rear side of the vehicle steering wheel, characterized in that the haptic knob is moveable vertically in the longitudinal direction of the haptic shaft, and the haptic steering wheel switch apparatus further comprises a push switch unit comprising a push switch disposed on the circuit board unit, and a push switch operating part disposed around an outer circumference of the haptic wheel device actuator and configured to be moved vertically together with the haptic wheel device actuator to press the push switch, wherein a button switch unit is disposed at an outside of the haptic knob so that it is operated vertically independently of the haptic knob, the button switch unit comprising at least one of: a button knob configured to be disposed on the outside of the haptic knob in such a fashion as to be exposed at one surface thereof to the outside of the haptic wheel housing unit; a button guide configured to be disposed at one end thereof within the button knob and disposed at the other end thereof within the haptic wheel housing unit toward the circuit board unit; a button guide holder configured to be attached to the button guide and disposed in the haptic wheel housing unit in a vertically stable movable manner together with the button guide; and a button switch configured to be disposed on one surface of the circuit board unit in such a fashion as to be brought into close contact with the button guide holder. a haptic wheel housing unit configured to be disposed on a vehicle steering wheel; a circuit board unit configured to be disposed inside the haptic wheel housing unit; and a haptic wheel device including a haptic wheel device actuator configured to establish an electrical connection with the circuit board unit and including a haptic shaft (311,313), a haptic knob connected with the haptic shaft and exposedly disposed in the haptic wheel housing unit, and a haptic wheel device sensing unit configured to detect the rotating state of the haptic shaft, wherein the haptic wheel device is disposed on a front or rear side of the vehicle steering wheel, characterized in that the haptic knob is moveable vertically in the longitudinal direction of the haptic shaft, and the haptic steering wheel switch apparatus further comprises a push switch unit comprising a push switch disposed on the circuit board unit, and a push switch operating part disposed around an outer circumference of the haptic wheel device actuator and configured to be moved vertically together with the haptic wheel device actuator to press the push switch, wherein a button switch unit is disposed at an outside of the haptic knob so that it is operated vertically independently of the haptic knob, the button switch unit comprising at least one of: a button knob configured to be disposed on the outside of the haptic knob in such a fashion as to be exposed at one surface thereof to the outside of the haptic wheel housing unit; a button guide configured to be disposed at one end thereof within the button knob and disposed at the other end thereof within the haptic wheel housing unit toward the circuit board unit; a button guide holder configured to be attached to the button guide and disposed in the haptic wheel housing unit in a vertically stable movable manner together with the button guide; and a button switch configured to be disposed on one surface of the circuit board unit in such a fashion as to be brought into close contact with the button guide holder. a button knob configured to be disposed on the outside of the haptic knob in such a fashion as to be exposed at one surface thereof to the outside of the haptic wheel housing unit; a button guide configured to be disposed at one end thereof within the button knob and disposed at the other end thereof within the haptic wheel housing unit toward the circuit board unit; a button guide holder configured to be attached to the button guide and disposed in the haptic wheel housing unit in a vertically stable movable manner together with the button guide; and a button switch configured to be disposed on one surface of the circuit board unit in such a fashion as to be brought into close contact with the button guide holder.