A power closure actuator for powering a movable closure, the power closure actuator comprising: an output member configured to drive movement of the movable closure; an electric motor coupled through at least one gear reduction stage (36, 76) to drive the output member; and an integrated brake-clutch unit having an input configured to receive drive power from the electric motor, the integrated brake-clutch unit providing independent braking and clutching action between the electric motor and the output member via an electric brake actuator and an electric clutch actuator, respectively, wherein a brake portion of the integrated brake-clutch unit includes a rotor having a first portion operable to receive a brake force from a brake member in an absence of electrical power to the electric brake actuator, the electric brake actuator being operable to drive the brake member away from the rotor to a retracted position, wherein a clutch portion of the integrated brake-clutch unit includes a clutch disc rotatable with the input, the clutch disc selectively providing a power coupling with a second portion of the rotor, the clutch disc and the rotor being biased to a disengaged state in the absence of electrical power to the electric clutch actuator, the electric clutch actuator being operable to drive the clutch disc toward the rotor to establish the power coupling, wherein the integrated brake-clutch unit requires that the brake member is set to the retracted position concurrently with the clutch portion establishing the power coupling to establish a drive state between the electric motor and the output member, wherein maintaining the power coupling through the integrated brake-clutch unit for the electric motor to power the output member is configured to require continuous energization of both the electric brake actuator and the electric clutch actuator to maintain a brake release force, and a clutch coupling force between the clutch disc and the rotor, respectively, and wherein the electric brake and clutch actuators (104, 108) are provided by first and second electromagnetic coils (104, 108) mounted axially adjacent one another on a common hub that is rotatably supported on an output shaft of the integrated brake-clutch unit. an output member configured to drive movement of the movable closure; an electric motor coupled through at least one gear reduction stage (36, 76) to drive the output member; and an integrated brake-clutch unit having an input configured to receive drive power from the electric motor, the integrated brake-clutch unit providing independent braking and clutching action between the electric motor and the output member via an electric brake actuator and an electric clutch actuator, respectively, wherein a brake portion of the integrated brake-clutch unit includes a rotor having a first portion operable to receive a brake force from a brake member in an absence of electrical power to the electric brake actuator, the electric brake actuator being operable to drive the brake member away from the rotor to a retracted position, wherein a clutch portion of the integrated brake-clutch unit includes a clutch disc rotatable with the input, the clutch disc selectively providing a power coupling with a second portion of the rotor, the clutch disc and the rotor being biased to a disengaged state in the absence of electrical power to the electric clutch actuator, the electric clutch actuator being operable to drive the clutch disc toward the rotor to establish the power coupling, wherein the integrated brake-clutch unit requires that the brake member is set to the retracted position concurrently with the clutch portion establishing the power coupling to establish a drive state between the electric motor and the output member, wherein maintaining the power coupling through the integrated brake-clutch unit for the electric motor to power the output member is configured to require continuous energization of both the electric brake actuator and the electric clutch actuator to maintain a brake release force, and a clutch coupling force between the clutch disc and the rotor, respectively, and wherein the electric brake and clutch actuators (104, 108) are provided by first and second electromagnetic coils (104, 108) mounted axially adjacent one another on a common hub that is rotatably supported on an output shaft of the integrated brake-clutch unit.