A method comprising: receiving, by a video encoder, un-encoded video content comprising a plurality of frames; partitioning at least a portion of a first frame of the plurality of frames; determining a splitting parameter associated with the partitioning the at least a portion of the first frame of the plurality of frames, wherein the splitting parameter comprises an indication of a quantity of one or more splits associated with the partitioning of the at least the portion of the first frame of the plurality of frames and an indication of a split type associated with the partitioning of the at least the portion of the first frame of the plurality of frames; deblock filtering, based at least on the splitting parameter, the first frame of the plurality of frames, wherein deblock filtering is applied to a border region of the at least the portion of the first frame of the plurality of frames when a directionality of the split type corresponds to a directionality of the border region, wherein application of deblock filtering to a border region of the at least the portion of the first frame of the plurality of frames is omitted when a directionality of the split type does not correspond to a directionality of the border region, wherein the directionality of the split type indicates whether the one or more splits partitioning the at least the portion of the first frame of the plurality of frames extend horizontally or vertically, wherein the directionality of the border region indicates whether the border region extends horizontally or vertically, wherein a strength of the applied deblock filtering is based on the quantity of one or more splits, wherein a lesser quantity of splits corresponds to a higher strength of the applied deblocking filtering and a greater quantity of splits corresponds to a lower strength of the applied deblocking filtering. receiving, by a video encoder, un-encoded video content comprising a plurality of frames; partitioning at least a portion of a first frame of the plurality of frames; determining a splitting parameter associated with the partitioning the at least a portion of the first frame of the plurality of frames, wherein the splitting parameter comprises an indication of a quantity of one or more splits associated with the partitioning of the at least the portion of the first frame of the plurality of frames and an indication of a split type associated with the partitioning of the at least the portion of the first frame of the plurality of frames; deblock filtering, based at least on the splitting parameter, the first frame of the plurality of frames, wherein deblock filtering is applied to a border region of the at least the portion of the first frame of the plurality of frames when a directionality of the split type corresponds to a directionality of the border region, wherein application of deblock filtering to a border region of the at least the portion of the first frame of the plurality of frames is omitted when a directionality of the split type does not correspond to a directionality of the border region, wherein the directionality of the split type indicates whether the one or more splits partitioning the at least the portion of the first frame of the plurality of frames extend horizontally or vertically, wherein the directionality of the border region indicates whether the border region extends horizontally or vertically, wherein a strength of the applied deblock filtering is based on the quantity of one or more splits, wherein a lesser quantity of splits corresponds to a higher strength of the applied deblocking filtering and a greater quantity of splits corresponds to a lower strength of the applied deblocking filtering.