Method for decorative cold stamping, wherein the following steps, in the following order, are carried out in the method: a) providing a substrate, wherein one or more first regions of a surface of the substrate have one or more surface structure, b) applying at least one adhesive layer onto one or more second regions of the surface of the substrate, c) pressing at least one transfer film comprising at least one decorative layer and at least one carrier ply onto one or more third regions of the surface of the substrate and/or a surface, facing away from the substrate, of the at least one adhesive layer and at least partially and/or regionally curing the at least one adhesive layer, wherein the one or more surface structures remain unchanged at least regionally in the surface of the transfer film and/or in the at least one decorative layer by means of the cold stamping method, and that in step a), one or more surface structures of the one or more surface structures in the one or more first regions of the surface of the substrate have a relief depth and/or relief height of smaller than or equal to 1mm, and/or have a depth-to-width ratio of between 0.05 and 10, and in step a), one or more surface structures of the one of more surface structures in the one or more first regions of the surface of the substrate are formed as one or more surface reliefs, and/or are formed as engravings and comprise one or more of the following design elements: alphanumerical symbol, character, symbol, microtext, image, photo, logo, portrait, pictogram, pattern, in particular infinite pattern, and/or motif, and the pressing on of the at least one transfer film in step c) is facilitated via at least one pressing body, wherein the at least one pressing body comprises one or more flexible pressing layers. a) providing a substrate, wherein one or more first regions of a surface of the substrate have one or more surface structure, b) applying at least one adhesive layer onto one or more second regions of the surface of the substrate, c) pressing at least one transfer film comprising at least one decorative layer and at least one carrier ply onto one or more third regions of the surface of the substrate and/or a surface, facing away from the substrate, of the at least one adhesive layer and at least partially and/or regionally curing the at least one adhesive layer, wherein the one or more surface structures remain unchanged at least regionally in the surface of the transfer film and/or in the at least one decorative layer by means of the cold stamping method, and that in step a), one or more surface structures of the one or more surface structures in the one or more first regions of the surface of the substrate have a relief depth and/or relief height of smaller than or equal to 1mm, and/or have a depth-to-width ratio of between 0.05 and 10, and in step a), one or more surface structures of the one of more surface structures in the one or more first regions of the surface of the substrate are formed as one or more surface reliefs, and/or are formed as engravings and comprise one or more of the following design elements: alphanumerical symbol, character, symbol, microtext, image, photo, logo, portrait, pictogram, pattern, in particular infinite pattern, and/or motif, and the pressing on of the at least one transfer film in step c) is facilitated via at least one pressing body, wherein the at least one pressing body comprises one or more flexible pressing layers.