A golf club head comprising: a face configured for striking a ball with an outer surface thereof; a body connected to the face, the body adapted for connection of a shaft proximate a heel of the body and having a toe opposite the heel; a first stiffening member extending rearward from an inner surface of the face, wherein the first stiffening member is elongated along a central axis of elongation, extending across the inner surface of the face between a first location and a second location, wherein: the first location is positioned in an upper heel quadrant of the face, and the second location is positioned toward a lower toe quadrant of the face with respect to the first location, or the first location is positioned in an upper toe quadrant of the face, and the second location is positioned toward a lower heel quadrant of the face with respect to the first location; the first stiffening member providing locally increased stiffness to a first area of the face between the first location and the second location; and a plurality of second stiffening members extending rearward from the inner surface of the face and providing locally increased stiffness to a second area of the face spaced from the first area, wherein the first stiffening member provides a greater degree of stiffness to the face than the combined second stiffening members, and wherein the second stiffening members are arranged in a radiating formation, wherein the stiffening members of the radiating formation radiate from a point spaced from the centre of the face. a face configured for striking a ball with an outer surface thereof; a body connected to the face, the body adapted for connection of a shaft proximate a heel of the body and having a toe opposite the heel; a first stiffening member extending rearward from an inner surface of the face, wherein the first stiffening member is elongated along a central axis of elongation, extending across the inner surface of the face between a first location and a second location, wherein: the first location is positioned in an upper heel quadrant of the face, and the second location is positioned toward a lower toe quadrant of the face with respect to the first location, or the first location is positioned in an upper toe quadrant of the face, and the second location is positioned toward a lower heel quadrant of the face with respect to the first location; the first location is positioned in an upper heel quadrant of the face, and the second location is positioned toward a lower toe quadrant of the face with respect to the first location, or the first location is positioned in an upper toe quadrant of the face, and the second location is positioned toward a lower heel quadrant of the face with respect to the first location; the first stiffening member providing locally increased stiffness to a first area of the face between the first location and the second location; and a plurality of second stiffening members extending rearward from the inner surface of the face and providing locally increased stiffness to a second area of the face spaced from the first area, wherein the first stiffening member provides a greater degree of stiffness to the face than the combined second stiffening members, and wherein the second stiffening members are arranged in a radiating formation, wherein the stiffening members of the radiating formation radiate from a point spaced from the centre of the face.