A method of providing traffic information for network communications, the method comprising: receiving a network communication at an operator cloud computer through an operator (204, 302, 304, 502) of a set of multiple operators, the network communication sent by the operator, to the receiving operator cloud computer, in response to a user request from a user device associated with a mobile user having a subscriber account (304,403,503) with the operator, wherein the user request is a request from a mobile application by the user device that was received at the operator for content from a publisher (210,310,410,510), the user request having an associated unique request identifier and a request for content, the unique request identifier generated by the operator by performing encryption based on a user identifier of the user request and being associated only with the particular user request; producing accumulated traffic information at the operator cloud computer, the accumulated traffic information relating to the network communication received from the operator and relating to a plurality of previously received network communications, each of the plurality of previously received network communications having been sent to the operator cloud computer by one of the multiple operators in response to respective user requests for content, the respective user requests each having an associated unique request identifier and an associated request for content, each unique request identifier generated by the operator by performing encryption based on a user identifier of each respective user request and being associated only with the particular respective user request; generating, at the operator cloud computer, metrics (312, 628) relating to the accumulated traffic information using the unique request identifier of each respective user request for content; retrieving the requested content from the publisher at the operator cloud computer based on the request for content and providing the retrieved requested content from the operator cloud computer to the operator, in response to the received network communication; and providing the generated metrics from the operator cloud computer to the publisher, the provided metrics lacking identification of the user associated with the subscriber account due to the encryption by the operator used to generate the associated unique request identifier. receiving a network communication at an operator cloud computer through an operator (204, 302, 304, 502) of a set of multiple operators, the network communication sent by the operator, to the receiving operator cloud computer, in response to a user request from a user device associated with a mobile user having a subscriber account (304,403,503) with the operator, wherein the user request is a request from a mobile application by the user device that was received at the operator for content from a publisher (210,310,410,510), the user request having an associated unique request identifier and a request for content, the unique request identifier generated by the operator by performing encryption based on a user identifier of the user request and being associated only with the particular user request; producing accumulated traffic information at the operator cloud computer, the accumulated traffic information relating to the network communication received from the operator and relating to a plurality of previously received network communications, each of the plurality of previously received network communications having been sent to the operator cloud computer by one of the multiple operators in response to respective user requests for content, the respective user requests each having an associated unique request identifier and an associated request for content, each unique request identifier generated by the operator by performing encryption based on a user identifier of each respective user request and being associated only with the particular respective user request; generating, at the operator cloud computer, metrics (312, 628) relating to the accumulated traffic information using the unique request identifier of each respective user request for content; retrieving the requested content from the publisher at the operator cloud computer based on the request for content and providing the retrieved requested content from the operator cloud computer to the operator, in response to the received network communication; and providing the generated metrics from the operator cloud computer to the publisher, the provided metrics lacking identification of the user associated with the subscriber account due to the encryption by the operator used to generate the associated unique request identifier.