Apparatus to automatically transfer components for inhalers or vaporizers, in particular cartomizers for electronic cigarettes, from a loading station, in which the components arrive randomly oriented, toward one or more work stations to which said components are delivered oriented according to a predetermined orientation, comprising: - feed means to feed said components towards said loading station, - sensors arranged to detect an initial orientation of said components, - temporary support means configured to receive said components from said feed means, - handling means configured to move said components from said feed means to said temporary support means and to release said components onto said temporary support means alternately in two different release positions (R1, R2) depending on their initial orientation detected by said sensors; - reception means of said components, configured to receive said components from said handling means and to accommodate said components oriented according to said predetermined orientation so as to convey them towards said one or more work stations, wherein said temporary support means comprise a first support portion configured to receive only said components oriented according to a first orientation and a second support portion, different from said first support portion, configured to receive only said components oriented in a second orientation, different from said first orientation, said first support portion and said second support portion being movable with respect to each other to move said components from said two different release positions (R1, R2) to another position in which said components are arranged according to said predetermined orientation, characterized in that said first support portion and said second support portion are reciprocally hinged to one another so as to be able to rotate with respect to each other. - feed means to feed said components towards said loading station, - sensors arranged to detect an initial orientation of said components, - temporary support means configured to receive said components from said feed means, - handling means configured to move said components from said feed means to said temporary support means and to release said components onto said temporary support means alternately in two different release positions (R1, R2) depending on their initial orientation detected by said sensors; - reception means of said components, configured to receive said components from said handling means and to accommodate said components oriented according to said predetermined orientation so as to convey them towards said one or more work stations, wherein said temporary support means comprise a first support portion configured to receive only said components oriented according to a first orientation and a second support portion, different from said first support portion, configured to receive only said components oriented in a second orientation, different from said first orientation, said first support portion and said second support portion being movable with respect to each other to move said components from said two different release positions (R1, R2) to another position in which said components are arranged according to said predetermined orientation, characterized in that said first support portion and said second support portion are reciprocally hinged to one another so as to be able to rotate with respect to each other.