A service recommendation method, carried out by a terminal device subscribing to a service distribution platform and accessing third-party services provided by third-party servers, comprising: sending by the terminal device a system account obtaining request to the service distribution platform, receiving a second response message from the service distribution platform, wherein the second response message is used to respond to the system account obtaining request, and the second response message carries the system account of the user registered by the user with the service distribution platform for distinguishing between different users and facilitating recording of related data of the user on the service distribution platform; sending by the terminal device an account binding request to a third-party server; wherein the account binding request carries the system account of the user; receiving by the terminal device event information from the third-party server via the service distribution platform, said event information relating to an event triggered by the user on the third-party server when the system account is bound by the third-party server with a third-party account registered by the user with the third-party server, wherein the event information comprises an event arrival time; generating and displaying one or more first service items at a first moment, wherein the one or more first service items are related to at least a time interval t1 between the event arrival time and the first moment, wherein the one or more first service items may be presented as a hyperlink and/or an SMS message and/or a picture and/or a card; and generating and displaying one or more second service items at a second moment, wherein the one or more second service items are related to at least a time interval t2 between the event arrival time and the second moment, wherein the one or more second service items may be presented as a hyperlink and/or an SMS message and/or a picture and/or a card, wherein the first moment is before the second moment, and the one or more first service items are not completely the same as the one or more second service items; wherein the one or more first service items are further related to first user location information; the one or more second service items are further related to second user location information; and the first user location information is location information of the user at the first moment, and the second user location information is location information of the user at the second moment; and wherein the one or more first service items are carried on a first recommendation card; and the one or more second service items are carried on a second recommendation card. sending by the terminal device a system account obtaining request to the service distribution platform, receiving a second response message from the service distribution platform, wherein the second response message is used to respond to the system account obtaining request, and the second response message carries the system account of the user registered by the user with the service distribution platform for distinguishing between different users and facilitating recording of related data of the user on the service distribution platform; sending by the terminal device an account binding request to a third-party server; wherein the account binding request carries the system account of the user; receiving by the terminal device event information from the third-party server via the service distribution platform, said event information relating to an event triggered by the user on the third-party server when the system account is bound by the third-party server with a third-party account registered by the user with the third-party server, wherein the event information comprises an event arrival time; generating and displaying one or more first service items at a first moment, wherein the one or more first service items are related to at least a time interval t1 between the event arrival time and the first moment, wherein the one or more first service items may be presented as a hyperlink and/or an SMS message and/or a picture and/or a card; and generating and displaying one or more second service items at a second moment, wherein the one or more second service items are related to at least a time interval t2 between the event arrival time and the second moment, wherein the one or more second service items may be presented as a hyperlink and/or an SMS message and/or a picture and/or a card, wherein the first moment is before the second moment, and the one or more first service items are not completely the same as the one or more second service items; wherein the one or more first service items are further related to first user location information; the one or more second service items are further related to second user location information; and the first user location information is location information of the user at the first moment, and the second user location information is location information of the user at the second moment; and wherein the one or more first service items are carried on a first recommendation card; and the one or more second service items are carried on a second recommendation card.