Apparatus for winding coils of wire conductor around respective poles of a core of a dynamo electric machine component; the coils having turns (SP,S), wherein a turn is formed of two opposite longitudinal stretches, each longitudinal stretch being deposited in a respective slot (10a,10b), and two stretches of a turn being each deposited adjacent a respective axial end of the pole; the apparatus comprising: - a wire dispenser arm for rotating around the poles to dispense the wire that forms the wire turns; - a first wire guide positioned and moved during winding adjacent an axial end of a pole being wound to form a coil; the apparatus characterized in that it further comprises: - a second wire guide positioned and moved within a first slot adjacent to the pole being wound; - a third wire guide positioned and moved within a second slot adjacent to the pole being wound; - a first support member for supporting the first wire guide; - a second support member for supporting the second wire guide and the third wire guide; - first guide means for guiding the second wire guide along a respective axis of the first slot, and wherein the first guide means is supported by the second support member; - second guide means for guiding the third wire guide along a respective axis of the second slot, and the second guide means being supported by the second support member; - means for moving (18,26,50) the first support member to move the first wire guide along a movement axis, the second wire guide and the third wire guide in a predetermined alignment with respect to each other and with the pole being wound, the second wire guide and the third wire guide being respectively moved along the first and the second guide means (38,39). - a wire dispenser arm for rotating around the poles to dispense the wire that forms the wire turns; - a first wire guide positioned and moved during winding adjacent an axial end of a pole being wound to form a coil; the apparatus characterized in that it further comprises: - a second wire guide positioned and moved within a first slot adjacent to the pole being wound; - a third wire guide positioned and moved within a second slot adjacent to the pole being wound; - a first support member for supporting the first wire guide; - a second support member for supporting the second wire guide and the third wire guide; - first guide means for guiding the second wire guide along a respective axis of the first slot, and wherein the first guide means is supported by the second support member; - second guide means for guiding the third wire guide along a respective axis of the second slot, and the second guide means being supported by the second support member; - means for moving (18,26,50) the first support member to move the first wire guide along a movement axis, the second wire guide and the third wire guide in a predetermined alignment with respect to each other and with the pole being wound, the second wire guide and the third wire guide being respectively moved along the first and the second guide means (38,39). - a second wire guide positioned and moved within a first slot adjacent to the pole being wound; - a third wire guide positioned and moved within a second slot adjacent to the pole being wound; - a first support member for supporting the first wire guide; - a second support member for supporting the second wire guide and the third wire guide; - first guide means for guiding the second wire guide along a respective axis of the first slot, and wherein the first guide means is supported by the second support member; - second guide means for guiding the third wire guide along a respective axis of the second slot, and the second guide means being supported by the second support member; - means for moving (18,26,50) the first support member to move the first wire guide along a movement axis, the second wire guide and the third wire guide in a predetermined alignment with respect to each other and with the pole being wound, the second wire guide and the third wire guide being respectively moved along the first and the second guide means (38,39).