A message displaying method, wherein the method comprises a mobile terminal: receiving a first notification message sent by a first server, wherein the first server is corresponding to a first application program associated with a universally unique identifier "UUID" of a first signal transmitter device, wherein an association between the first application program and the UUID of the first signal transmitter device is stored locally on the mobile terminal; determining strength of a received signal sent by the first signal transmitter device, wherein a signal strength of the first signal transmitter device is a signal strength that is between the first signal transmitter device and the mobile terminal and indicated in a broadcast message sent by the first signal transmitter device; and determining a display manner according to the strength of the signal sent by the first signal transmitter device, and displaying the first notification message in the display manner; the determining a display manner according to the strength of the signal sent by the first signal transmitter device, and displaying the first notification message in the display manner comprise: determining a first distance between the mobile terminal and the first signal transmitter device according to the strength of the received signal sent by the first signal transmitter device; and displaying the first notification message on a screen of the mobile terminal in a first manner when the first distance between the mobile terminal and the first signal transmitter device is less than a first distance threshold, or displaying the first notification message on a screen of the mobile terminal in a second manner when the first distance between the mobile terminal and the first signal transmitter device is greater than the first distance threshold, wherein the first manner is different from the second manner. receiving a first notification message sent by a first server, wherein the first server is corresponding to a first application program associated with a universally unique identifier "UUID" of a first signal transmitter device, wherein an association between the first application program and the UUID of the first signal transmitter device is stored locally on the mobile terminal; determining strength of a received signal sent by the first signal transmitter device, wherein a signal strength of the first signal transmitter device is a signal strength that is between the first signal transmitter device and the mobile terminal and indicated in a broadcast message sent by the first signal transmitter device; and determining a display manner according to the strength of the signal sent by the first signal transmitter device, and displaying the first notification message in the display manner; the determining a display manner according to the strength of the signal sent by the first signal transmitter device, and displaying the first notification message in the display manner comprise: determining a first distance between the mobile terminal and the first signal transmitter device according to the strength of the received signal sent by the first signal transmitter device; and displaying the first notification message on a screen of the mobile terminal in a first manner when the first distance between the mobile terminal and the first signal transmitter device is less than a first distance threshold, or determining a first distance between the mobile terminal and the first signal transmitter device according to the strength of the received signal sent by the first signal transmitter device; and displaying the first notification message on a screen of the mobile terminal in a first manner when the first distance between the mobile terminal and the first signal transmitter device is less than a first distance threshold, or displaying the first notification message on a screen of the mobile terminal in a second manner when the first distance between the mobile terminal and the first signal transmitter device is greater than the first distance threshold, wherein the first manner is different from the second manner.