A device, comprising: memory; a display; and one or more processors configured to: select a page from a remote platform, the page having video content integrated therewith; download an above-the-fold portion of the page, the page being configured for presentation of video content in a portion of the page; determine a download time for the downloaded above-the-fold portion of the page; determine an initial bit rate for an adaptive bit rate technique based on the download time; select a manifest file corresponding to the video content, the manifest file identifying a set of video fragments for each segment of the video content, each set of the video fragments including different-bit-rate versions of the corresponding segment of the video content; using the initial bit rate for the adaptive bit rate technique, select an initial one of the video fragments corresponding to an initial segment of the video content; select subsequent video fragments corresponding to subsequent segments of the video content using the adaptive bit rate technique; receive an encoded video stream including the selected video fragments; and decode the encoded video stream for playback on the display in association with presentation of the page. memory; a display; and one or more processors configured to: select a page from a remote platform, the page having video content integrated therewith; download an above-the-fold portion of the page, the page being configured for presentation of video content in a portion of the page; determine a download time for the downloaded above-the-fold portion of the page; determine an initial bit rate for an adaptive bit rate technique based on the download time; select a manifest file corresponding to the video content, the manifest file identifying a set of video fragments for each segment of the video content, each set of the video fragments including different-bit-rate versions of the corresponding segment of the video content; using the initial bit rate for the adaptive bit rate technique, select an initial one of the video fragments corresponding to an initial segment of the video content; select subsequent video fragments corresponding to subsequent segments of the video content using the adaptive bit rate technique; receive an encoded video stream including the selected video fragments; and decode the encoded video stream for playback on the display in association with presentation of the page. select a page from a remote platform, the page having video content integrated therewith; download an above-the-fold portion of the page, the page being configured for presentation of video content in a portion of the page; determine a download time for the downloaded above-the-fold portion of the page; determine an initial bit rate for an adaptive bit rate technique based on the download time; select a manifest file corresponding to the video content, the manifest file identifying a set of video fragments for each segment of the video content, each set of the video fragments including different-bit-rate versions of the corresponding segment of the video content; using the initial bit rate for the adaptive bit rate technique, select an initial one of the video fragments corresponding to an initial segment of the video content; select subsequent video fragments corresponding to subsequent segments of the video content using the adaptive bit rate technique; receive an encoded video stream including the selected video fragments; and decode the encoded video stream for playback on the display in association with presentation of the page.