A method of manufacturing a multi-layer price tag roll comprising the steps of: providing a machine having a base, a frame, a secondary frame, an unwinder, at least two printers (40, 60), at least one automated label applicator provided with a plurality of second layer labels in the form of a second label web, and a rewinder; providing a plurality of base layer labels on a base label roll and mounting said base label roll on said unwinder; unwinding said base label roll from said unwinder to create a base label web; printing a first information layer on said base label web using one of said at least two printers (40, 60) to create a printed one-layer price tag web, the first information layer including a first price; applying a second layer of labels to said printed one-layer price tag web using said at least one automated label applicator, which removes the plurality of second layer labels from the second label web and applies the second layer labels to the printed one-layer price tag web as the printed one-layer price tag web moves through the automated label applicator, and which utilizes a low-stick adhesive or a non-stick adhesive to apply the second layer of labels to the printed one-layer price tag web to create a multi-layer price tag web with a second unprinted layer, wherein the first information layer is not revealed due to the presence of the second unprinted layer; printing a second information layer on said unprinted layer of the multi-layer price tag web using another one of said at least two printers (40, 60) to create a completed multi-layer price tag web, the second information layer including a second price; and rewinding said completed mutli-layer price tag web onto said rewinder to create the multi-layer price tag roll, wherein the first price and the second price are different, wherein said at least two printers (40, 60) are thermal transfer printheads, and wherein said low-stick adhesive or non-stick adhesive loses its adhesive qualities once the secondary layer has been removed from the base layer. providing a machine having a base, a frame, a secondary frame, an unwinder, at least two printers (40, 60), at least one automated label applicator provided with a plurality of second layer labels in the form of a second label web, and a rewinder; providing a plurality of base layer labels on a base label roll and mounting said base label roll on said unwinder; unwinding said base label roll from said unwinder to create a base label web; printing a first information layer on said base label web using one of said at least two printers (40, 60) to create a printed one-layer price tag web, the first information layer including a first price; applying a second layer of labels to said printed one-layer price tag web using said at least one automated label applicator, which removes the plurality of second layer labels from the second label web and applies the second layer labels to the printed one-layer price tag web as the printed one-layer price tag web moves through the automated label applicator, and which utilizes a low-stick adhesive or a non-stick adhesive to apply the second layer of labels to the printed one-layer price tag web to create a multi-layer price tag web with a second unprinted layer, wherein the first information layer is not revealed due to the presence of the second unprinted layer; printing a second information layer on said unprinted layer of the multi-layer price tag web using another one of said at least two printers (40, 60) to create a completed multi-layer price tag web, the second information layer including a second price; and rewinding said completed mutli-layer price tag web onto said rewinder to create the multi-layer price tag roll, wherein the first price and the second price are different, wherein said at least two printers (40, 60) are thermal transfer printheads, and wherein said low-stick adhesive or non-stick adhesive loses its adhesive qualities once the secondary layer has been removed from the base layer.