A device for presenting articles, comprising: a) a holder, wherein said holder: aa) comprises an internal cavity having a cavity opening; and ab) is intended to be fastened to a support structure; and b) a primary support, wherein said primary support: ba) comprises an end piece which is designed to be complementary to the cavity; and bb) is intended to be hooked into the holder in the cavity in a stationary manner with the end piece inserted through the cavity opening; c) the configuration of the end piece on the primary support and of the cavity in the holder requires that the end piece is inserted into the cavity opening in a position of the end piece which is inclined with respect to the horizontal, with the free end of the end piece lowered; d) when the intended hooked-in end position between the primary support and the holder is reached, the end piece is inserted into the cavity to the maximum depth; e) when fastened to the support structure as intended, the cavity rises from the cavity opening in relation to the horizontal; and f) the holder is fastened to the support structure by inserting into a recess on the support structure, characterised in that g) the holder is a single piece and consists of: ga) a neck that surrounds the cavity opening; gb) a body that extends axially and comprises a front shoulder to which the neck is joined, said neck having a smaller outer dimension; gc) a base that forms the free end of the body and lies diametrically opposite the neck; and gd) a clamping contour arranged on the outer casing of the body. a) a holder, wherein said holder: aa) comprises an internal cavity having a cavity opening; and ab) is intended to be fastened to a support structure; and aa) comprises an internal cavity having a cavity opening; and ab) is intended to be fastened to a support structure; and b) a primary support, wherein said primary support: ba) comprises an end piece which is designed to be complementary to the cavity; and bb) is intended to be hooked into the holder in the cavity in a stationary manner with the end piece inserted through the cavity opening; ba) comprises an end piece which is designed to be complementary to the cavity; and bb) is intended to be hooked into the holder in the cavity in a stationary manner with the end piece inserted through the cavity opening; c) the configuration of the end piece on the primary support and of the cavity in the holder requires that the end piece is inserted into the cavity opening in a position of the end piece which is inclined with respect to the horizontal, with the free end of the end piece lowered; d) when the intended hooked-in end position between the primary support and the holder is reached, the end piece is inserted into the cavity to the maximum depth; e) when fastened to the support structure as intended, the cavity rises from the cavity opening in relation to the horizontal; and f) the holder is fastened to the support structure by inserting into a recess on the support structure, characterised in that g) the holder is a single piece and consists of: ga) a neck that surrounds the cavity opening; gb) a body that extends axially and comprises a front shoulder to which the neck is joined, said neck having a smaller outer dimension; gc) a base that forms the free end of the body and lies diametrically opposite the neck; and gd) a clamping contour arranged on the outer casing of the body. ga) a neck that surrounds the cavity opening; gb) a body that extends axially and comprises a front shoulder to which the neck is joined, said neck having a smaller outer dimension; gc) a base that forms the free end of the body and lies diametrically opposite the neck; and gd) a clamping contour arranged on the outer casing of the body.