A printing apparatus comprising: a printing unit including a print head that prints an image on a continuous sheet in a print area, and configured to perform a printing operation by the print head; a conveying unit configured to convey the continuous sheet in a first direction, which is a conveyance direction in the printing operation, and a second direction opposite to the first direction; a cutting unit provided at a downstream side of the printing unit in the first direction and configured to perform a cutting operation for cutting the continuous sheet; and a control unit configured to cause the conveying unit to convey the continuous sheet in the second direction after the cutting operation, wherein the control unit is configured to stop a front end of the continuous sheet at a first position upstream of the print area in the first direction and at a second position to start printing by the print head downstream of the first position in the first direction, wherein the control unit is configured to stop a front end of the continuous sheet in the second position in a case where an operation after the cutting operation is a next printing operation to be consecutively processed, characterized in that the control unit is configured to stop the front end of the continuous sheet in the first position in a case where an operation after the cutting operation is an operation different from the printing operation, even where there is still a further printing operation to be processed (T2:YES), wherein said operation different from the printing operation includes a detection operation for detecting a state of ink non-ejection from the print head, a notification operation for urging replacement of an ink tank, or a determination that a speed priority is disabled. a printing unit including a print head that prints an image on a continuous sheet in a print area, and configured to perform a printing operation by the print head; a conveying unit configured to convey the continuous sheet in a first direction, which is a conveyance direction in the printing operation, and a second direction opposite to the first direction; a cutting unit provided at a downstream side of the printing unit in the first direction and configured to perform a cutting operation for cutting the continuous sheet; and a control unit configured to cause the conveying unit to convey the continuous sheet in the second direction after the cutting operation, wherein the control unit is configured to stop a front end of the continuous sheet at a first position upstream of the print area in the first direction and at a second position to start printing by the print head downstream of the first position in the first direction, wherein the control unit is configured to stop a front end of the continuous sheet in the second position in a case where an operation after the cutting operation is a next printing operation to be consecutively processed, characterized in that the control unit is configured to stop the front end of the continuous sheet in the first position in a case where an operation after the cutting operation is an operation different from the printing operation, even where there is still a further printing operation to be processed (T2:YES), wherein said operation different from the printing operation includes a detection operation for detecting a state of ink non-ejection from the print head, a notification operation for urging replacement of an ink tank, or a determination that a speed priority is disabled.