A method of operating a communique system for providing a communique, constituting program content concurrently delivered to a plurality of subscribers, who are equipped with wireless subscriber devices (101, 101), via a cellular communication network that includes a plurality of cell sites, each of which provides a plurality of wireless communication channels in a cell that covers a predetermined volume of space around a cell site transmitting antenna, said method comprising the steps of: storing subscriber information for each of a plurality of subscribers; identifying subscribers, whose wireless subscriber device is active in a cell of said cellular communication network, for at least one of said cells; automatically generating data that identifies a plurality of subscribers, who comprise at least one community of subscribers, as a function of said stored subscriber information for said identified subscribers, wherein said stored subscriber information comprises indications of interest of said at least one community of subscribers; selecting at least one of said plurality of cells to provide a communique to subscribers who are members of said at least one community of subscribers and who are served by said selected plurality of cells, independent of the presence of subscribers who are authorized to receive said communique and who are served by other cells of said cellular communication network, wherein said step of selecting comprises creating temporal and spatial extent by defining program segments for a plurality of communiques that are excerpted from a program stream in at least one of said plurality of cell sites; routing data, constituting said communique, from a selected program source to said cell sites associated with said selected cells for concurrent transmission to wireless subscriber devices of subscribers who are authorized to receive said communique and who are served by said selected cells, in at least one of said selected cells said transmission to said plurality of wireless subscriber devices being effected concurrently to more than one of said plurality of wireless subscriber devices via a one of said plurality of wireless communication channels; transmitting program stream to said plurality of wireless subscriber devices served by said selected at least one of said plurality of cell sites; and transmitting program stream parsing control signals to said plurality of wireless subscriber devices served by said selected at least one of said plurality of cell sites to define at least one communique that is excerpted from said program stream. storing subscriber information for each of a plurality of subscribers; identifying subscribers, whose wireless subscriber device is active in a cell of said cellular communication network, for at least one of said cells; automatically generating data that identifies a plurality of subscribers, who comprise at least one community of subscribers, as a function of said stored subscriber information for said identified subscribers, wherein said stored subscriber information comprises indications of interest of said at least one community of subscribers; selecting at least one of said plurality of cells to provide a communique to subscribers who are members of said at least one community of subscribers and who are served by said selected plurality of cells, independent of the presence of subscribers who are authorized to receive said communique and who are served by other cells of said cellular communication network, wherein said step of selecting comprises creating temporal and spatial extent by defining program segments for a plurality of communiques that are excerpted from a program stream in at least one of said plurality of cell sites; routing data, constituting said communique, from a selected program source to said cell sites associated with said selected cells for concurrent transmission to wireless subscriber devices of subscribers who are authorized to receive said communique and who are served by said selected cells, in at least one of said selected cells said transmission to said plurality of wireless subscriber devices being effected concurrently to more than one of said plurality of wireless subscriber devices via a one of said plurality of wireless communication channels; transmitting program stream to said plurality of wireless subscriber devices served by said selected at least one of said plurality of cell sites; and transmitting program stream parsing control signals to said plurality of wireless subscriber devices served by said selected at least one of said plurality of cell sites to define at least one communique that is excerpted from said program stream.