A shelf display unit for displaying confectionery products with surprise inside, in particular Easter eggs, the display unit comprising: - a first supporting platform and at least one second supporting platform vertically spaced from one another and having respective seats for at least partial housing of said confectionery products, - a top terminal hood or lid overlying said platforms and delimiting a cavity that is open upwards: characterized in that it further comprises at least one foldable strip or band carrying at least one said surprise;said at least one strip comprising a corresponding attachment portion, which is inserted by pressure in an extractable way within a respective one of a plurality of slits arranged along the outer perimetral edges of said hood or arranged in a position adjacent to an inlet of said cavity; said at least one strip being selectively available in a condition of display of said surprise, in which it extends downwards starting from said hood leaving said surprise in view and in a condition of transport or packaging, in which at least said surprise is set within said cavity; when said strip is set in said of transportation or packaging, said surprise is completely housed in said cavity and said strip closes an inlet of the cavity at least partially. - a first supporting platform and at least one second supporting platform vertically spaced from one another and having respective seats for at least partial housing of said confectionery products, - a top terminal hood or lid overlying said platforms and delimiting a cavity that is open upwards: characterized in that it further comprises at least one foldable strip or band carrying at least one said surprise;said at least one strip comprising a corresponding attachment portion, which is inserted by pressure in an extractable way within a respective one of a plurality of slits arranged along the outer perimetral edges of said hood or arranged in a position adjacent to an inlet of said cavity; said at least one strip being selectively available in a condition of display of said surprise, in which it extends downwards starting from said hood leaving said surprise in view and in a condition of transport or packaging, in which at least said surprise is set within said cavity; when said strip is set in said of transportation or packaging, said surprise is completely housed in said cavity and said strip closes an inlet of the cavity at least partially. characterized in that it further comprises at least one foldable strip or band carrying at least one said surprise;said at least one strip comprising a corresponding attachment portion, which is inserted by pressure in an extractable way within a respective one of a plurality of slits arranged along the outer perimetral edges of said hood or arranged in a position adjacent to an inlet of said cavity; said at least one strip being selectively available in a condition of display of said surprise, in which it extends downwards starting from said hood leaving said surprise in view and in a condition of transport or packaging, in which at least said surprise is set within said cavity; when said strip is set in said of transportation or packaging, said surprise is completely housed in said cavity and said strip closes an inlet of the cavity at least partially.