Method for transmitting data of a tyre module to a central data server, comprising at least the following steps: a) providing a vehicle tyre having a tyre module, wherein the tyre module is used to capture measurement data and/or individual tyre data, wherein the tyre module comprises a transmitting and receiving unit using at least two different radio-based transmission technologies (3, 13), wherein the first transmission technology involves the measurement data and/or tyre data being transmitted to the data server by way of a mobile radio network connection and the second transmission technology involves the measurement data and/or tyre data being transmitted to a central receiving unit in the vehicle by way of a radio connection, b) evaluating the measurement data and/or tyre data using a computer unit integrated in the tyre module, c) transmitting the measurement data and/or tyre data using the transmitting and receiving unit integrated in the tyre module, wherein a control algorithm is used to determine whether the measurement data and/or tyre data are transmitted using the first and/or the second transmission technology (3, 13), wherein the control exclusively activates the first transmission technology by way of a mobile radio network connection when the ignition of the vehicle is switched off, d) receiving and evaluating the measurement data and/or tyre data using the central data server and/or using the central receiving unit in the vehicle, e) providing the data to an end customer. a) providing a vehicle tyre having a tyre module, wherein the tyre module is used to capture measurement data and/or individual tyre data, wherein the tyre module comprises a transmitting and receiving unit using at least two different radio-based transmission technologies (3, 13), wherein the first transmission technology involves the measurement data and/or tyre data being transmitted to the data server by way of a mobile radio network connection and the second transmission technology involves the measurement data and/or tyre data being transmitted to a central receiving unit in the vehicle by way of a radio connection, wherein the tyre module is used to capture measurement data and/or individual tyre data, wherein the tyre module comprises a transmitting and receiving unit using at least two different radio-based transmission technologies (3, 13), wherein the first transmission technology involves the measurement data and/or tyre data being transmitted to the data server by way of a mobile radio network connection and the second transmission technology involves the measurement data and/or tyre data being transmitted to a central receiving unit in the vehicle by way of a radio connection, b) evaluating the measurement data and/or tyre data using a computer unit integrated in the tyre module, c) transmitting the measurement data and/or tyre data using the transmitting and receiving unit integrated in the tyre module, wherein a control algorithm is used to determine whether the measurement data and/or tyre data are transmitted using the first and/or the second transmission technology (3, 13), wherein the control exclusively activates the first transmission technology by way of a mobile radio network connection when the ignition of the vehicle is switched off, wherein a control algorithm is used to determine whether the measurement data and/or tyre data are transmitted using the first and/or the second transmission technology (3, 13), wherein the control exclusively activates the first transmission technology by way of a mobile radio network connection when the ignition of the vehicle is switched off, d) receiving and evaluating the measurement data and/or tyre data using the central data server and/or using the central receiving unit in the vehicle, e) providing the data to an end customer.