A rubber composition comprising: (a) 80-100 phr of a synthetic conjugated diene monomer-containing polymer selected from the group consisting of polybutadiene with a cis 1,4-bond content of 85% or greater, polyisoprene, and combinations thereof, (b) up to 20 phr of a conjugated diene monomer containing polymer or copolymer selected from the group consisting of polybutadiene with a cis 1,4-bond content of less than 85%, styrene-butadiene copolymer, neoprene, isobutylene, natural rubber, and combinations thereof, (c) 1-10 phr of at least one fatty acid amide compound of formula, (d) 1 to 20 phr of at least one processing oil, (e) 0-100 phr of at least one reinforcing filler, wherein formula is R 1 [C(=O)N R 2] x, where x= 2 or 3, and each [C(=O)N R 2] is the same or different, R 1 is selected from alkyl of C1 to C21, alkenyl of C2 to C21 and cycloalkyl of C3 to C21, aromatic of C5 to C20, alkaryl of C7 to C30, R 2 is selected from H, alkyl of C1 to C21, alkenyl of C2 to C21 and cycloalkyl of C3 to C21, aromatic of C5 to C20, alkaryl of C7 to C30, R 3 N C(=O)R 4 with R 3 bonded to the N of formula, and R 3 N(R 5) 2 with each R 5 independently selected from the group consisting of H, alkyl of C1 to C20, alkenyl of C2 to C20, cycloalkyl of C3 to C20, aromatic of C5 to C20 and alkaryl of C7 to C20 and R 2 or the terminal R 5 therein optionally substituted with one or more OH, R 3 is selected from alkyl of C1 to C20, alkenyl of C2 to C20, and cycloalkylene of C3 to C20, R 4 is selected from R 1, alkyl of C1 to C20, alkenyl of C2 to C20, cycloalkyl of C3 to C20, aromatic of C5 to C20 and alkaryl of C7 to C20, and wherein upon curing the rubber composition meets at least one of (i) or (ii), as follows: (i) exhibits reduced wear as exhibited by having a wear index (measured under at least one slip percentage in the range of 10-75%) that is 110% or higher, based upon a comparative rubber compound that contains no fatty acid amide compound of formula but contains additional processing oil in a phr amount equal to the amount of the at least one fatty acid amide in the synthetic conjugated diene monomer containing polymer composition, and (ii) exhibits strain-induced crystallization. (a) 80-100 phr of a synthetic conjugated diene monomer-containing polymer selected from the group consisting of polybutadiene with a cis 1,4-bond content of 85% or greater, polyisoprene, and combinations thereof, (b) up to 20 phr of a conjugated diene monomer containing polymer or copolymer selected from the group consisting of polybutadiene with a cis 1,4-bond content of less than 85%, styrene-butadiene copolymer, neoprene, isobutylene, natural rubber, and combinations thereof, (c) 1-10 phr of at least one fatty acid amide compound of formula, (d) 1 to 20 phr of at least one processing oil, (e) 0-100 phr of at least one reinforcing filler, wherein formula is R 1 [C(=O)N R 2] x, where x= 2 or 3, and each [C(=O)N R 2] is the same or different, R 1 is selected from alkyl of C1 to C21, alkenyl of C2 to C21 and cycloalkyl of C3 to C21, aromatic of C5 to C20, alkaryl of C7 to C30, R 2 is selected from H, alkyl of C1 to C21, alkenyl of C2 to C21 and cycloalkyl of C3 to C21, aromatic of C5 to C20, alkaryl of C7 to C30, R 3 N C(=O)R 4 with R 3 bonded to the N of formula, and R 3 N(R 5) 2 with each R 5 independently selected from the group consisting of H, alkyl of C1 to C20, alkenyl of C2 to C20, cycloalkyl of C3 to C20, aromatic of C5 to C20 and alkaryl of C7 to C20 and R 2 or the terminal R 5 therein optionally substituted with one or more OH, R 3 is selected from alkyl of C1 to C20, alkenyl of C2 to C20, and cycloalkylene of C3 to C20, R 4 is selected from R 1, alkyl of C1 to C20, alkenyl of C2 to C20, cycloalkyl of C3 to C20, aromatic of C5 to C20 and alkaryl of C7 to C20, and wherein upon curing the rubber composition meets at least one of (i) or (ii), as follows: (i) exhibits reduced wear as exhibited by having a wear index (measured under at least one slip percentage in the range of 10-75%) that is 110% or higher, based upon a comparative rubber compound that contains no fatty acid amide compound of formula but contains additional processing oil in a phr amount equal to the amount of the at least one fatty acid amide in the synthetic conjugated diene monomer containing polymer composition, and (ii) exhibits strain-induced crystallization. (i) exhibits reduced wear as exhibited by having a wear index (measured under at least one slip percentage in the range of 10-75%) that is 110% or higher, based upon a comparative rubber compound that contains no fatty acid amide compound of formula but contains additional processing oil in a phr amount equal to the amount of the at least one fatty acid amide in the synthetic conjugated diene monomer containing polymer composition, and (ii) exhibits strain-induced crystallization.