A near field communication technology-based terminal application control method, comprising: receiving, by a near field communication, NFC, receive-end device in signal coverage of an NFC initiating-end device, application control information sent by the NFC initiating-end device, wherein the application control information comprises an application identifier used to indicate an application type and an operation indication used to indicate an enable or disable operation; and parsing, by the NFC receive-end device, the application control information, and performing an enable or disable operation on the application type according to the application identifier and the operation indication, wherein the application control information further comprises a preset time limit value, and after the performing an enable or disable operation on the application type according to the application identifier and the operation indication, the method further comprises: obtaining, by the NFC receive-end device, a first time value, wherein the first time value is a difference between a current moment and a moment at which the NFC receive-end device completes the enable or disable operation performed on the application type; determining, by the NFC receive-end device, whether the first time value is greater than or equal to the preset time limit value; and if the first time value is greater than or equal to the preset time limit value and the application type indicated by the application identifier is still in a disabled state, performing, by the NFC receive-end device, an enable operation on the application type indicated by the application identifier. receiving, by a near field communication, NFC, receive-end device in signal coverage of an NFC initiating-end device, application control information sent by the NFC initiating-end device, wherein the application control information comprises an application identifier used to indicate an application type and an operation indication used to indicate an enable or disable operation; and parsing, by the NFC receive-end device, the application control information, and performing an enable or disable operation on the application type according to the application identifier and the operation indication, wherein the application control information further comprises a preset time limit value, and after the performing an enable or disable operation on the application type according to the application identifier and the operation indication, the method further comprises: obtaining, by the NFC receive-end device, a first time value, wherein the first time value is a difference between a current moment and a moment at which the NFC receive-end device completes the enable or disable operation performed on the application type; determining, by the NFC receive-end device, whether the first time value is greater than or equal to the preset time limit value; and if the first time value is greater than or equal to the preset time limit value and the application type indicated by the application identifier is still in a disabled state, performing, by the NFC receive-end device, an enable operation on the application type indicated by the application identifier. obtaining, by the NFC receive-end device, a first time value, wherein the first time value is a difference between a current moment and a moment at which the NFC receive-end device completes the enable or disable operation performed on the application type; determining, by the NFC receive-end device, whether the first time value is greater than or equal to the preset time limit value; and if the first time value is greater than or equal to the preset time limit value and the application type indicated by the application identifier is still in a disabled state, performing, by the NFC receive-end device, an enable operation on the application type indicated by the application identifier.