A system for use in supporting and transferring a partially assembled product, the system comprising: a modular reconfigurable assembly pallet system; a universal support pallet having at least a first and a second receivers (230, 290); an assembly line, for transferring the universal support pallet; being characterised by: a plurality of modular plates for at least a first product or vehicle model and at least a second product or vehicle model, one or both sides of the assembly line including a storage device or rack including multiple shelves for supporting and storing the plurality of modular plates for at least a first product or vehicle model and at least a second product or vehicle model, and in that the plurality of first modular plates include risers and locating pins having a position and geometry specific to the first vehicle model and are stored or racked in storage rack, and in that the plurality of second modular plates include risers and locating pins having a position and geometry specific to the second vehicle model and are stored or racked in storage rack, and wherein each of the first and second modular plates are configured to be alternately, selectively and removably engaged with the corresponding first and second receivers (230, 290) of the universal support pallet and operable to position and support the respective product first configuration and the product second configuration in the predetermined X, Y and Z coordinate position relative to the support pallet. a modular reconfigurable assembly pallet system; a universal support pallet having at least a first and a second receivers (230, 290); an assembly line, for transferring the universal support pallet; being characterised by: a plurality of modular plates for at least a first product or vehicle model and at least a second product or vehicle model, one or both sides of the assembly line including a storage device or rack including multiple shelves for supporting and storing the plurality of modular plates for at least a first product or vehicle model and at least a second product or vehicle model, and in that the plurality of first modular plates include risers and locating pins having a position and geometry specific to the first vehicle model and are stored or racked in storage rack, and in that the plurality of second modular plates include risers and locating pins having a position and geometry specific to the second vehicle model and are stored or racked in storage rack, and wherein each of the first and second modular plates are configured to be alternately, selectively and removably engaged with the corresponding first and second receivers (230, 290) of the universal support pallet and operable to position and support the respective product first configuration and the product second configuration in the predetermined X, Y and Z coordinate position relative to the support pallet. a plurality of modular plates for at least a first product or vehicle model and at least a second product or vehicle model, one or both sides of the assembly line including a storage device or rack including multiple shelves for supporting and storing the plurality of modular plates for at least a first product or vehicle model and at least a second product or vehicle model, and in that the plurality of first modular plates include risers and locating pins having a position and geometry specific to the first vehicle model and are stored or racked in storage rack, and in that the plurality of second modular plates include risers and locating pins having a position and geometry specific to the second vehicle model and are stored or racked in storage rack, and wherein each of the first and second modular plates are configured to be alternately, selectively and removably engaged with the corresponding first and second receivers (230, 290) of the universal support pallet and operable to position and support the respective product first configuration and the product second configuration in the predetermined X, Y and Z coordinate position relative to the support pallet.