A golf club head comprising: a strike face having a ball striking surface operative to impact a golf ball, the ball striking surface disposed at a loft angle of from 8 degrees to 14 degrees and having a surface texture characteristic of milling that includes a plurality of peaks and valleys each extending in a linear or curvilinear direction and a reference mid-plane extending in between the plurality of peaks and the plurality of valleys, wherein below the reference mid-plane is a negative distance, and above the reference mid-plane is a positive distance, and the plurality of peaks and the plurality of valleys extend an average maximum distance of -25.4 micro meters (-1,000 micro inches) to 25.4 micro meters (1,000 micro inches) from the mid-plane; wherein the surface texture further comprises a center portion that is surrounded by a peripheral portion; the central portion comprises a concentric milling pattern; and the peripheral portion comprises a linear milling pattern; wherein the surface texture is uniform across the central portion when measured along a central portion predominant milling pattern and the surface texture is uniform across the peripheral portion when measured along a peripheral portion predominant milling pattern and has an average surface roughness RA, representing an arithmetic average value of absolute surface deviations relative to a mean center line and measured using a high-pass filter with a 0.762 mm cutoff, a surface void parameter WVoid, representing an average depth of the plurality of valleys relative to a closed reference surface created using a morphologic closing filter applied to the surface texture, where the closed reference surface is defined as a theoretical disc with a predetermined radius rolled across the surface texture, the surface void parameter WVoid is measured using a 0.127 mm radius closing filter, and a surface contact parameter W VDCL, representing the amount of contact between the closed reference surface and the surface texture, and measured using a 0.508 mm radius closing filter; wherein the surface texture, measured within a vertical cutting plane extending through a geometric center of the face, is defined by at least one of a ratio of RA to WVoid being greater than about 4; or, the WVDCL parameter being greater than about 24%. a strike face having a ball striking surface operative to impact a golf ball, the ball striking surface disposed at a loft angle of from 8 degrees to 14 degrees and having a surface texture characteristic of milling that includes a plurality of peaks and valleys each extending in a linear or curvilinear direction and a reference mid-plane extending in between the plurality of peaks and the plurality of valleys, wherein below the reference mid-plane is a negative distance, and above the reference mid-plane is a positive distance, and the plurality of peaks and the plurality of valleys extend an average maximum distance of -25.4 micro meters (-1,000 micro inches) to 25.4 micro meters (1,000 micro inches) from the mid-plane; wherein the surface texture further comprises a center portion that is surrounded by a peripheral portion; the central portion comprises a concentric milling pattern; and the peripheral portion comprises a linear milling pattern; wherein the surface texture is uniform across the central portion when measured along a central portion predominant milling pattern and the surface texture is uniform across the peripheral portion when measured along a peripheral portion predominant milling pattern and has an average surface roughness RA, representing an arithmetic average value of absolute surface deviations relative to a mean center line and measured using a high-pass filter with a 0.762 mm cutoff, a surface void parameter WVoid, representing an average depth of the plurality of valleys relative to a closed reference surface created using a morphologic closing filter applied to the surface texture, where the closed reference surface is defined as a theoretical disc with a predetermined radius rolled across the surface texture, the surface void parameter WVoid is measured using a 0.127 mm radius closing filter, and a surface contact parameter W VDCL, representing the amount of contact between the closed reference surface and the surface texture, and measured using a 0.508 mm radius closing filter; wherein the surface texture, measured within a vertical cutting plane extending through a geometric center of the face, is defined by at least one of a ratio of RA to WVoid being greater than about 4; or, the WVDCL parameter being greater than about 24%.