Method executed by a system comprising a real time bidding sell side server and at least one user terminal connected through a network, wherein the user terminal performs the steps of: - sending an update message containing an identifier to the real time bidding sell side server, - receiving a bid result message from the real time bidding sell side server in response to said update message, said bid result message comprising a first icon and an URL indicating where an application associated with the icon is available for download, - displaying a set of icons associated with applications, including said first icon, and - in response to an activation command of one of said icons: c) executing the corresponding application if said application is installed on said terminal, or d) accessing the URL indicating where the corresponding application is available for download if said application is not installed on said terminal, and wherein the real time bidding sell side server performs the steps of: - receiving said update message from the terminal, - sending a bid request message to at least one a real time bidding buy side server in reaction to the reception of said update message, said bid request message including profile data associated with the identifier of the update message, - receiving a bid response message from said at least one real time bidding buy side server, - selecting one of the received bid response messages, and - sending said bid result message to the terminal, wherein the first icon and the URL of the bid result message are determined in function of the selected bid response message. - sending an update message containing an identifier to the real time bidding sell side server, - receiving a bid result message from the real time bidding sell side server in response to said update message, said bid result message comprising a first icon and an URL indicating where an application associated with the icon is available for download, - displaying a set of icons associated with applications, including said first icon, and - in response to an activation command of one of said icons: c) executing the corresponding application if said application is installed on said terminal, or d) accessing the URL indicating where the corresponding application is available for download if said application is not installed on said terminal, c) executing the corresponding application if said application is installed on said terminal, or d) accessing the URL indicating where the corresponding application is available for download if said application is not installed on said terminal, - receiving said update message from the terminal, - sending a bid request message to at least one a real time bidding buy side server in reaction to the reception of said update message, said bid request message including profile data associated with the identifier of the update message, - receiving a bid response message from said at least one real time bidding buy side server, - selecting one of the received bid response messages, and - sending said bid result message to the terminal, wherein the first icon and the URL of the bid result message are determined in function of the selected bid response message.