A fitting support device, comprising: a capturing unit that captures an image of a user; a detection unit that detects a body shape of the user; an operation unit that performs a selection operation of clothes; a processing unit that creates fitting image data on clothing data selected by the operation unit, on the basis of captured image data obtained from the capturing unit and body shape data obtained from the detection unit; and a display unit that displays the created fitting image data, wherein the processing unit includes: a color-characteristic processing unit that acquires color characteristic data on user's skin color on the basis of the captured image data; a body processing unit that acquires three-dimensional body shape data on the basis of the body shape data and colors the three-dimensional body shape data on the basis of the color characteristic data to thereby create body image data; a color-pattern processing unit that acquires color pattern data corresponding to the color characteristic data on the basis of the clothing data; a wearing processing unit that creates wearing image data on the basis of the body image data and the color pattern data; and a fitting processing unit that acquires in real time head portion image data on the user on the basis of the captured image data, and synthesizes the head portion image data and the wearing image data to thereby create the fitting image data wherein the detection unit is configured to detect in real time the user's posture, and the fitting processing unit creates the fitting image data on the basis of detected posture data and in the case of a backward posture, confirming the fitting state by performing an operation of storing, in a backward state, a still image and then viewing the still image after the operation. a capturing unit that captures an image of a user; a detection unit that detects a body shape of the user; an operation unit that performs a selection operation of clothes; a processing unit that creates fitting image data on clothing data selected by the operation unit, on the basis of captured image data obtained from the capturing unit and body shape data obtained from the detection unit; and a display unit that displays the created fitting image data, wherein the processing unit includes: a color-characteristic processing unit that acquires color characteristic data on user's skin color on the basis of the captured image data; a body processing unit that acquires three-dimensional body shape data on the basis of the body shape data and colors the three-dimensional body shape data on the basis of the color characteristic data to thereby create body image data; a color-pattern processing unit that acquires color pattern data corresponding to the color characteristic data on the basis of the clothing data; a wearing processing unit that creates wearing image data on the basis of the body image data and the color pattern data; and a fitting processing unit that acquires in real time head portion image data on the user on the basis of the captured image data, and synthesizes the head portion image data and the wearing image data to thereby create the fitting image data wherein a color-characteristic processing unit that acquires color characteristic data on user's skin color on the basis of the captured image data; a body processing unit that acquires three-dimensional body shape data on the basis of the body shape data and colors the three-dimensional body shape data on the basis of the color characteristic data to thereby create body image data; a color-pattern processing unit that acquires color pattern data corresponding to the color characteristic data on the basis of the clothing data; a wearing processing unit that creates wearing image data on the basis of the body image data and the color pattern data; and a fitting processing unit that acquires in real time head portion image data on the user on the basis of the captured image data, and synthesizes the head portion image data and the wearing image data to thereby create the fitting image data wherein the detection unit is configured to detect in real time the user's posture, and the fitting processing unit creates the fitting image data on the basis of detected posture data and in the case of a backward posture, confirming the fitting state by performing an operation of storing, in a backward state, a still image and then viewing the still image after the operation.