A method for providing external content in an Internet Protocol Television, IPTV, operator network, the method comprising the steps: receiving (400, 218) a request for Over-The-Top, OTT, content from a user device UE, the request comprising an identifier of the requested OTT content; determining (402, 220) that the requested OTT content is not in a list of available OTT content offered by the IPTV operator network; determining that the requested OTT content is offered by an external Over-The-Top, OTT, content provider, the external OTT content provider being one of a server and a network entity which does not reside within the IPTV operator network; in response to determining that the external OTT content provider and the IPTV network do not have a service level agreement, SLA, creating (406, 222, 224) an ad hoc SLA with the external OTT content provider, the ad hoc SLA defining both the technical and the business level parameters for providing access to the external content within the IPTV operator network and comprising at least one of the following items associated with the requested OTT content: a Uniform Resource Indicator, URI, a port number, a Quality of Service, QoS, and a protocol, wherein creating the ad hoc SLA further comprises: - sending an ad hoc SLA request to the OTT content provider, - receiving, from the OTT content provider, an acknowledgement message to confirm that the ad hoc SLA is now agreed upon and created, - receiving, from the OTT content provider, an IN_PROGRESS message when the OTT content provider requires more time to handle the ad hoc SLA request, wherein the IN_PROGRESS message indicates a time period when a response to the ad hoc SLA request will be returned, and - notifying the user device UE whether the requested OTT content will be responded to in a timely manner; adding (410, 232) the requested OTT content to the list of available OTT content offered by the IPTV network in accordance with the created ad hoc SLA; and providing (412, 234, 236, 238, 240, 242) access to the requested OTT content to the user device in accordance with the created ad hoc SLA. receiving (400, 218) a request for Over-The-Top, OTT, content from a user device UE, the request comprising an identifier of the requested OTT content; determining (402, 220) that the requested OTT content is not in a list of available OTT content offered by the IPTV operator network; determining that the requested OTT content is offered by an external Over-The-Top, OTT, content provider, the external OTT content provider being one of a server and a network entity which does not reside within the IPTV operator network; in response to determining that the external OTT content provider and the IPTV network do not have a service level agreement, SLA, creating (406, 222, 224) an ad hoc SLA with the external OTT content provider, the ad hoc SLA defining both the technical and the business level parameters for providing access to the external content within the IPTV operator network and comprising at least one of the following items associated with the requested OTT content: a Uniform Resource Indicator, URI, a port number, a Quality of Service, QoS, and a protocol, wherein creating the ad hoc SLA further comprises: - sending an ad hoc SLA request to the OTT content provider, - receiving, from the OTT content provider, an acknowledgement message to confirm that the ad hoc SLA is now agreed upon and created, - receiving, from the OTT content provider, an IN_PROGRESS message when the OTT content provider requires more time to handle the ad hoc SLA request, wherein the IN_PROGRESS message indicates a time period when a response to the ad hoc SLA request will be returned, and - notifying the user device UE whether the requested OTT content will be responded to in a timely manner; - sending an ad hoc SLA request to the OTT content provider, - receiving, from the OTT content provider, an acknowledgement message to confirm that the ad hoc SLA is now agreed upon and created, - receiving, from the OTT content provider, an IN_PROGRESS message when the OTT content provider requires more time to handle the ad hoc SLA request, wherein the IN_PROGRESS message indicates a time period when a response to the ad hoc SLA request will be returned, and - notifying the user device UE whether the requested OTT content will be responded to in a timely manner; adding (410, 232) the requested OTT content to the list of available OTT content offered by the IPTV network in accordance with the created ad hoc SLA; and providing (412, 234, 236, 238, 240, 242) access to the requested OTT content to the user device in accordance with the created ad hoc SLA.