A vehicle wheel supporting rolling bearing unit comprising: a bearing part including an outer diameter side bearing ring member having an outer ring raceway (19a, 19b) on an inner peripheral surface, an inner diameter side bearing ring member having an inner ring raceway (24a, 24b) on an outer peripheral surface, and a plurality of rolling elements rollably provided between the outer ring raceway (19a, 19b) and the inner ring raceway (24a, 24b), wherein one of the outer diameter side bearing ring member and the inner diameter side bearing ring member is a stationary side bearing ring member which is supported and fixed to a suspension device and non-rotatable in a use state, and the other bearing ring member is a rotation side bearing ring member which is coupled and fixed to a vehicle wheel and is configured to rotate together with the vehicle wheel; a wireless communication device configured to wirelessly communicate a signal including an output signal of a sensor (87, 88) with an electronic equipment arranged on a vehicle body side; an electric generator including a stator supported by the stationary side bearing ring member and a rotor supported by the rotation side bearing ring member, and configured to generate electric power based on relative rotation between the stator and the rotor; and a battery configured to store the electric power generated by the electric generator, wherein electric power from the battery is supplied to the sensor and the wireless communication device when an power generation amount of the electric generator is not sufficient to operate the sensor (87, 88) and the wireless communication device, characterized in that the wireless communication device is configured to change a wireless communication frequency which is a frequency of performing wireless communication according to a rotation speed of the rotation side bearing ring member or a traveling speed of a vehicle. a bearing part including an outer diameter side bearing ring member having an outer ring raceway (19a, 19b) on an inner peripheral surface, an inner diameter side bearing ring member having an inner ring raceway (24a, 24b) on an outer peripheral surface, and a plurality of rolling elements rollably provided between the outer ring raceway (19a, 19b) and the inner ring raceway (24a, 24b), wherein one of the outer diameter side bearing ring member and the inner diameter side bearing ring member is a stationary side bearing ring member which is supported and fixed to a suspension device and non-rotatable in a use state, and the other bearing ring member is a rotation side bearing ring member which is coupled and fixed to a vehicle wheel and is configured to rotate together with the vehicle wheel; a wireless communication device configured to wirelessly communicate a signal including an output signal of a sensor (87, 88) with an electronic equipment arranged on a vehicle body side; an electric generator including a stator supported by the stationary side bearing ring member and a rotor supported by the rotation side bearing ring member, and configured to generate electric power based on relative rotation between the stator and the rotor; and a battery configured to store the electric power generated by the electric generator, wherein electric power from the battery is supplied to the sensor and the wireless communication device when an power generation amount of the electric generator is not sufficient to operate the sensor (87, 88) and the wireless communication device, characterized in that the wireless communication device is configured to change a wireless communication frequency which is a frequency of performing wireless communication according to a rotation speed of the rotation side bearing ring member or a traveling speed of a vehicle.