A display apparatus comprising: a display; an input receiver comprising input receiving circuitry configured to receive an input; and a processor configured to: control the display to display a user interface, UI, including a plurality of menu items (101, 103, 105), each respective menu item representing a different function to be performed by the display apparatus when the respective menu item is selected; receive, through the input receiver, a first input to select a first menu item from among the plurality of menu items (101, 103, 105); based on whether a critical time has elapsed after the first menu item is selected during which performance of a function corresponding to selected first menu item is been maintained, determine whether the function corresponding to the selected first menu item has been used; based on identifying that the function has been used, determine a changed degree of use of the function corresponding to the first menu item, and change a configuration of the plurality of menu items by placing menu items representing functions having a higher degree of use at a location in the configuration higher than other menu items representing functions having a lower degree of use. a display; an input receiver comprising input receiving circuitry configured to receive an input; and a processor configured to: control the display to display a user interface, UI, including a plurality of menu items (101, 103, 105), each respective menu item representing a different function to be performed by the display apparatus when the respective menu item is selected; receive, through the input receiver, a first input to select a first menu item from among the plurality of menu items (101, 103, 105); based on whether a critical time has elapsed after the first menu item is selected during which performance of a function corresponding to selected first menu item is been maintained, determine whether the function corresponding to the selected first menu item has been used; based on identifying that the function has been used, determine a changed degree of use of the function corresponding to the first menu item, and change a configuration of the plurality of menu items by placing menu items representing functions having a higher degree of use at a location in the configuration higher than other menu items representing functions having a lower degree of use. control the display to display a user interface, UI, including a plurality of menu items (101, 103, 105), each respective menu item representing a different function to be performed by the display apparatus when the respective menu item is selected; receive, through the input receiver, a first input to select a first menu item from among the plurality of menu items (101, 103, 105); based on whether a critical time has elapsed after the first menu item is selected during which performance of a function corresponding to selected first menu item is been maintained, determine whether the function corresponding to the selected first menu item has been used; based on identifying that the function has been used, determine a changed degree of use of the function corresponding to the first menu item, and change a configuration of the plurality of menu items by placing menu items representing functions having a higher degree of use at a location in the configuration higher than other menu items representing functions having a lower degree of use.