An information transmission method, comprising: determining, by a base station, an impact factor of an on/off transient period on a unit transmission resource; determining, by the base station, transmission configuration information on a target unit transmission resource based on the impact factor, wherein the target unit transmission resource is the unit transmission resource where the on/off transient period is located; and using, by the base station, the target unit transmission resource for information transmission based on the transmission configuration information, wherein determining, by the base station, the transmission configuration information on the target unit transmission resource based on the impact factor comprises: obtaining the transmission configuration information by configuring a preset transmission parameter of the target unit transmission resource based on the impact factor, wherein the preset transmission parameter comprises at least one of following parameters: a modulation and coding scheme or a transmission power, wherein configuring the preset transmission parameter of the target unit transmission resource based on the impact factor comprises: configuring the preset transmission parameter for a target unit transmission resource that meets an availability condition based on a value of the preset transmission parameter; or determining an offset of the preset transmission parameter based on the impact factor, and adjusting the value of the preset transmission parameter based on an original value of the preset transmission parameter and the offset. determining, by a base station, an impact factor of an on/off transient period on a unit transmission resource; determining, by the base station, transmission configuration information on a target unit transmission resource based on the impact factor, wherein the target unit transmission resource is the unit transmission resource where the on/off transient period is located; and using, by the base station, the target unit transmission resource for information transmission based on the transmission configuration information, wherein determining, by the base station, the transmission configuration information on the target unit transmission resource based on the impact factor comprises: obtaining the transmission configuration information by configuring a preset transmission parameter of the target unit transmission resource based on the impact factor, wherein the preset transmission parameter comprises at least one of following parameters: a modulation and coding scheme or a transmission power, wherein configuring the preset transmission parameter of the target unit transmission resource based on the impact factor comprises: configuring the preset transmission parameter for a target unit transmission resource that meets an availability condition based on a value of the preset transmission parameter; or determining an offset of the preset transmission parameter based on the impact factor, and adjusting the value of the preset transmission parameter based on an original value of the preset transmission parameter and the offset. obtaining the transmission configuration information by configuring a preset transmission parameter of the target unit transmission resource based on the impact factor, wherein the preset transmission parameter comprises at least one of following parameters: a modulation and coding scheme or a transmission power, wherein configuring the preset transmission parameter of the target unit transmission resource based on the impact factor comprises: configuring the preset transmission parameter for a target unit transmission resource that meets an availability condition based on a value of the preset transmission parameter; or determining an offset of the preset transmission parameter based on the impact factor, and adjusting the value of the preset transmission parameter based on an original value of the preset transmission parameter and the offset. configuring the preset transmission parameter for a target unit transmission resource that meets an availability condition based on a value of the preset transmission parameter; or determining an offset of the preset transmission parameter based on the impact factor, and adjusting the value of the preset transmission parameter based on an original value of the preset transmission parameter and the offset.