A reflective display apparatus comprising: a reflective display portion that is two-dimensionally partitioned with a unit of pixels each having a plurality of subpixels (Q1, Q2, Q3, Q4) and the reflective display portion changes the reflectance of each subpixel based on an image signal; an ink fixing layer; and a color filter layer including a plurality of colored layers (17r, 17g) that face the reflective display portion and that are arranged to overlap part of each pixel as viewed in a direction in which the display is to be viewed; wherein the plurality of colored layers (17r, 17g) include traversing colored layers that each traverse two adjacent pixels and overlap two or more of the subpixels (Q1, Q2, Q3, Q4) of adjacent pixels as viewed in the direction in which the display is to be viewed, wherein the colored layers are formed without forming a black matrix by applying ink corresponding to the color of each colored layer to a surface of the ink fixing layer; and the plurality of colored layers (17r, 17g) are arranged so that two or more of the colored layers do not overlap for each subpixel as viewed in the direction in which the display is to be viewed, wherein the plurality of colored layers are two-dimensionally arranged with a gap in a first arrangement direction (x) and in a second arrangement direction (y) that crosses the first arrangement direction, and inside the region facing one pixel, colored layers are arranged to be separated from each other and to overlap the respective subpixels without extending beyond the each subpixel boundary as viewed in the direction in which the display is to be viewed; and the traversing colored layers include pixel boundary traversing colored layers that overlap a first subpixel included in a first pixel and a second subpixel included in a second pixel adjacent to the first pixel. a reflective display portion that is two-dimensionally partitioned with a unit of pixels each having a plurality of subpixels (Q1, Q2, Q3, Q4) and the reflective display portion changes the reflectance of each subpixel based on an image signal; an ink fixing layer; and a color filter layer including a plurality of colored layers (17r, 17g) that face the reflective display portion and that are arranged to overlap part of each pixel as viewed in a direction in which the display is to be viewed; wherein the plurality of colored layers (17r, 17g) include traversing colored layers that each traverse two adjacent pixels and overlap two or more of the subpixels (Q1, Q2, Q3, Q4) of adjacent pixels as viewed in the direction in which the display is to be viewed, wherein the colored layers are formed without forming a black matrix by applying ink corresponding to the color of each colored layer to a surface of the ink fixing layer; and the plurality of colored layers (17r, 17g) are arranged so that two or more of the colored layers do not overlap for each subpixel as viewed in the direction in which the display is to be viewed, wherein the plurality of colored layers are two-dimensionally arranged with a gap in a first arrangement direction (x) and in a second arrangement direction (y) that crosses the first arrangement direction, and inside the region facing one pixel, colored layers are arranged to be separated from each other and to overlap the respective subpixels without extending beyond the each subpixel boundary as viewed in the direction in which the display is to be viewed; and the traversing colored layers include pixel boundary traversing colored layers that overlap a first subpixel included in a first pixel and a second subpixel included in a second pixel adjacent to the first pixel.