An orientation material characterized by being obtainable by curing a cured film-forming composition comprising: a low-molecular-weight compound having a group with vertical orientation properties and a thermally crosslinkable functional group; and a crosslinking agent, wherein component is selected from: (A-1): an alcohol compound wherein a hydroxy group is attached to the group with vertical orientation properties; (A-2): a phenolic compound wherein a hydroxy group is attached to the group with vertical orientation properties; (A-3): a carboxylic acid compound wherein a carboxyl group is attached to the group with vertical orientation properties; (A-4): an amine compound wherein an amino group is attached to the group with vertical orientation properties; (A-5): an alkoxysilane compound wherein an alkoxysilyl group is attached to the group with vertical orientation properties; (A-6): a compound obtained by reacting the phenolic compound (A-2) or carboxylic acid compound (A-3) with a compound having a group selected from an epoxy group and an episulfide group; wherein the group with vertical orientation properties is selected from: (a-1): an alkyl group, wherein the total number of carbon atoms is 6 to 20; (a-2): a group of formula: wherein each of Y 1 to Y 4 is a single bond; Y 5 is a divalent cyclic group selected from a benzene ring and a cyclohexane ring; n is an integer from 2 to 3, wherein Y 5 s may be the same or different; Y 6 is a C 1-18 alkyl group; with the proviso that a total number of carbon atoms is 6 to 30; (a-3): a group of formula: wherein each of Y 1 to Y 3 is a single bond; Y 4 is a divalent C 17-30 organic group having a steroid skeleton; n is zero; Y 6 is a hydrogen atom. a low-molecular-weight compound having a group with vertical orientation properties and a thermally crosslinkable functional group; and a crosslinking agent, (A-1): an alcohol compound wherein a hydroxy group is attached to the group with vertical orientation properties; (A-2): a phenolic compound wherein a hydroxy group is attached to the group with vertical orientation properties; (A-3): a carboxylic acid compound wherein a carboxyl group is attached to the group with vertical orientation properties; (A-4): an amine compound wherein an amino group is attached to the group with vertical orientation properties; (A-5): an alkoxysilane compound wherein an alkoxysilyl group is attached to the group with vertical orientation properties; (A-6): a compound obtained by reacting the phenolic compound (A-2) or carboxylic acid compound (A-3) with a compound having a group selected from an epoxy group and an episulfide group; (a-1): an alkyl group, wherein the total number of carbon atoms is 6 to 20; (a-2): a group of formula: wherein each of Y 1 to Y 4 is a single bond; Y 5 is a divalent cyclic group selected from a benzene ring and a cyclohexane ring; n is an integer from 2 to 3, wherein Y 5 s may be the same or different; Y 6 is a C 1-18 alkyl group; with the proviso that a total number of carbon atoms is 6 to 30; each of Y 1 to Y 4 is a single bond; Y 5 is a divalent cyclic group selected from a benzene ring and a cyclohexane ring; n is an integer from 2 to 3, wherein Y 5 s may be the same or different; Y 6 is a C 1-18 alkyl group; with the proviso that a total number of carbon atoms is 6 to 30; (a-3): a group of formula: wherein each of Y 1 to Y 3 is a single bond; Y 4 is a divalent C 17-30 organic group having a steroid skeleton; n is zero; Y 6 is a hydrogen atom. wherein each of Y 1 to Y 3 is a single bond; Y 4 is a divalent C 17-30 organic group having a steroid skeleton; n is zero; Y 6 is a hydrogen atom.