An advertisement display method, comprising: obtaining, by a terminal, first advertisement information of a current to-be-played advertisement and second advertisement information of a predicted future to-be-played advertisement, wherein the first advertisement information is used to indicate a characteristic attribute of a current to-be-played advertisement suitable for being displayed on the terminal currently, and the second advertisement information is used to indicate a characteristic attribute of a predicted future to-be-played advertisement to be displayed on the terminal in the future; obtaining, by the terminal, a first advertisement creative of the current to-be-played advertisement based on the first advertisement information; obtaining, by the terminal, a second advertisement creative of the predicted future to-be-played advertisement based on the second advertisement information; and separately displaying, by the terminal, the first advertisement creative and the second advertisement creative; wherein the obtaining, by a terminal, first advertisement information of a current to-be-played advertisement and second advertisement information of a predicted future to-be-played advertisement comprises: sending, by the terminal, an advertisement request for the current to-be-played advertisement to a server when the terminal is triggered to generate an advertisement request in the process of running an application on the terminal, the advertisement request comprising additional information comprising one or more of: user behavior data, device information of the terminal, and the package name of the application currently triggering the advertisement request; wherein the advertisement request is used to trigger the server to determine first advertisement information corresponding to the current to-be-played advertisement, and to predict second advertisement information corresponding to the future to-be-played advertisement based on the additional information; and receiving, by the terminal, a response message sent by the server, wherein the response message comprises the first advertisement information and the second advertisement information. obtaining, by a terminal, first advertisement information of a current to-be-played advertisement and second advertisement information of a predicted future to-be-played advertisement, wherein the first advertisement information is used to indicate a characteristic attribute of a current to-be-played advertisement suitable for being displayed on the terminal currently, and the second advertisement information is used to indicate a characteristic attribute of a predicted future to-be-played advertisement to be displayed on the terminal in the future; obtaining, by the terminal, a first advertisement creative of the current to-be-played advertisement based on the first advertisement information; obtaining, by the terminal, a second advertisement creative of the predicted future to-be-played advertisement based on the second advertisement information; and separately displaying, by the terminal, the first advertisement creative and the second advertisement creative; wherein the obtaining, by a terminal, first advertisement information of a current to-be-played advertisement and second advertisement information of a predicted future to-be-played advertisement comprises: sending, by the terminal, an advertisement request for the current to-be-played advertisement to a server when the terminal is triggered to generate an advertisement request in the process of running an application on the terminal, the advertisement request comprising additional information comprising one or more of: user behavior data, device information of the terminal, and the package name of the application currently triggering the advertisement request; wherein the advertisement request is used to trigger the server to determine first advertisement information corresponding to the current to-be-played advertisement, and to predict second advertisement information corresponding to the future to-be-played advertisement based on the additional information; and receiving, by the terminal, a response message sent by the server, wherein the response message comprises the first advertisement information and the second advertisement information. sending, by the terminal, an advertisement request for the current to-be-played advertisement to a server when the terminal is triggered to generate an advertisement request in the process of running an application on the terminal, the advertisement request comprising additional information comprising one or more of: user behavior data, device information of the terminal, and the package name of the application currently triggering the advertisement request; wherein the advertisement request is used to trigger the server to determine first advertisement information corresponding to the current to-be-played advertisement, and to predict second advertisement information corresponding to the future to-be-played advertisement based on the additional information; and receiving, by the terminal, a response message sent by the server, wherein the response message comprises the first advertisement information and the second advertisement information.