A wireless transmitting device comprising: a receiving unit configured to receive a reception frame from another device; a transmitting unit configured to transmit a transmission frame while the receiving unit is not receiving the reception frame from the another device; and a control unit configured to control the transmitting unit, in a case where the reception frame is being received from the another device, to delay transmission of the transmission frame for a waiting period that starts from an end of reception of the reception frame according to a frame type of the transmission frame; wherein the frame type includes a broadcast frame, a unicast frame, and a reception acknowledgement response frame, and the waiting period for the broadcast frame is shorter than the waiting period for the unicast frame and longer than the waiting period for the reception acknowledgement response frame; wherein the waiting period for the unicast frame is a sum of a basic time and a random time for the unicast frame, and the waiting period for the broadcast frame is a sum of the basic time and the random time for the broadcast frame; wherein the basic time and the random time for the unicast frame are Distributed Coordination Function Inter Frame Space, DIFS, and random backoff in IEEE802.11 standard, respectively; and wherein in a case where the frame type of the transmission frame is the broadcast frame for which the waiting period is shorter than the DIFS, even in a case where the frame type of a next transmission frame scheduled to be next is the broadcast frame, the control unit controls the waiting period for the next transmission frame to be equal to or longer than the waiting period for the unicast frame. a receiving unit configured to receive a reception frame from another device; a transmitting unit configured to transmit a transmission frame while the receiving unit is not receiving the reception frame from the another device; and a control unit configured to control the transmitting unit, in a case where the reception frame is being received from the another device, to delay transmission of the transmission frame for a waiting period that starts from an end of reception of the reception frame according to a frame type of the transmission frame; wherein the frame type includes a broadcast frame, a unicast frame, and a reception acknowledgement response frame, and the waiting period for the broadcast frame is shorter than the waiting period for the unicast frame and longer than the waiting period for the reception acknowledgement response frame; wherein the waiting period for the unicast frame is a sum of a basic time and a random time for the unicast frame, and the waiting period for the broadcast frame is a sum of the basic time and the random time for the broadcast frame; wherein the basic time and the random time for the unicast frame are Distributed Coordination Function Inter Frame Space, DIFS, and random backoff in IEEE802.11 standard, respectively; and wherein in a case where the frame type of the transmission frame is the broadcast frame for which the waiting period is shorter than the DIFS, even in a case where the frame type of a next transmission frame scheduled to be next is the broadcast frame, the control unit controls the waiting period for the next transmission frame to be equal to or longer than the waiting period for the unicast frame. the waiting period for the unicast frame is a sum of a basic time and a random time for the unicast frame, and the waiting period for the broadcast frame is a sum of the basic time and the random time for the broadcast frame; wherein the basic time and the random time for the unicast frame are Distributed Coordination Function Inter Frame Space, DIFS, and random backoff in IEEE802.11 standard, respectively; and wherein in a case where the frame type of the transmission frame is the broadcast frame for which the waiting period is shorter than the DIFS, even in a case where the frame type of a next transmission frame scheduled to be next is the broadcast frame, the control unit controls the waiting period for the next transmission frame to be equal to or longer than the waiting period for the unicast frame.