A continuous forming apparatus of a fiber reinforced composite comprising a supply device to which a plurality of material rolls, each of which is formed by a sheet-like reinforced fiber base material wound in a roll shape, is mounted; a forming device configured to execute a forming process of pressurizing and heating the plurality of overlapped reinforced fiber base materials supplied from the supply device to form a fiber reinforced composite; and a pulling-out device configured to execute a pulling-out process of pulling out the fiber reinforced composite formed by the forming device by a predetermined pulling-out amount, wherein one forming operation consisting of the forming process by the forming device and the pulling-out process by the pulling-out device after the forming process is repeatedly performed, so that the fiber reinforced composite is continuously formed while pulling out the reinforced fiber base material from each of the material rolls, the continuous forming apparatus of a fiber reinforced composite being characterized by comprising: one or more drive motors for rotationally driving the material rolls, the number of the drive motors being equal to or smaller than a total number of the material rolls, and all the material rolls corresponding to any one of the drive motors; a tension detection mechanism provided to detect tension of the reinforced fiber base materials pulled out from the one or more material rolls of the material rolls corresponding to the drive motors; and a drive control device configured to control drive of the drive motor so that the material roll is rotationally driven in a delivery direction of the reinforced fiber base material during a time period from a time point of end of the pressurization in the forming process to a time point of end of the pulling-out process, wherein a time period from a time point of start of the pulling-out process to a time point of end of the pressurization in the forming process in a next forming operation is preset as a tension control time period, and the drive control device executes tension control for controlling drive of the drive motor based on a detected tension value, which is obtained from a detected value obtained by the tension detection mechanism, and a target tension value that is a preset target tension value, during the tension control time period. one or more drive motors for rotationally driving the material rolls, the number of the drive motors being equal to or smaller than a total number of the material rolls, and all the material rolls corresponding to any one of the drive motors; a tension detection mechanism provided to detect tension of the reinforced fiber base materials pulled out from the one or more material rolls of the material rolls corresponding to the drive motors; and a drive control device configured to control drive of the drive motor so that the material roll is rotationally driven in a delivery direction of the reinforced fiber base material during a time period from a time point of end of the pressurization in the forming process to a time point of end of the pulling-out process, wherein a time period from a time point of start of the pulling-out process to a time point of end of the pressurization in the forming process in a next forming operation is preset as a tension control time period, and the drive control device executes tension control for controlling drive of the drive motor based on a detected tension value, which is obtained from a detected value obtained by the tension detection mechanism, and a target tension value that is a preset target tension value, during the tension control time period.