A vehicle exterior display device comprising: an own vehicle position information acquisition unit that acquires position information regarding an own vehicle; a crosswalk position information acquisition unit that acquires position information regarding a crosswalk; a surrounding information detection unit that detects a pedestrian around the own vehicle; a display unit that includes a plurality of display regions visually recognizable from outside of the own vehicle and is capable of displaying different types of display information visually recognizable by the display region; and a display controller that changes display information displayed by the display unit and the display region in which the display information is displayed, based on a positional relationship among the own vehicle, the crosswalk, and the pedestrian, wherein the plurality of display regions includes at least a far display region and a near display region, wherein the far display region is a region in which display is performed toward a far front of the own vehicle and the near display region is a region adjacent to the far display region and is a region which display is performed toward a near front of the own vehicle; wherein the vehicle exterior display device is provided with a plurality of light emitting unit groups and corresponding to the far display region and the near display region respectively so that it is possible to visually recognize different display information depending on the angle that the vehicle exterior display device is viewed from the outside of the vehicle, the display controller controls, out of the far display region and the near display region, the display region visible to the pedestrian existing around the crosswalk, to display display information related to a behavior of the own vehicle, and at least when a positional relationship between the own vehicle and the pedestrian existing around the crosswalk is a far position, the display controller controls to perform display such that the display information displayed in the far display region and display information displayed in the near display region become different from each other. an own vehicle position information acquisition unit that acquires position information regarding an own vehicle; a crosswalk position information acquisition unit that acquires position information regarding a crosswalk; a surrounding information detection unit that detects a pedestrian around the own vehicle; a display unit that includes a plurality of display regions visually recognizable from outside of the own vehicle and is capable of displaying different types of display information visually recognizable by the display region; and a display controller that changes display information displayed by the display unit and the display region in which the display information is displayed, based on a positional relationship among the own vehicle, the crosswalk, and the pedestrian, wherein the plurality of display regions includes at least a far display region and a near display region, wherein the far display region is a region in which display is performed toward a far front of the own vehicle and the near display region is a region adjacent to the far display region and is a region which display is performed toward a near front of the own vehicle; wherein the vehicle exterior display device is provided with a plurality of light emitting unit groups and corresponding to the far display region and the near display region respectively so that it is possible to visually recognize different display information depending on the angle that the vehicle exterior display device is viewed from the outside of the vehicle, the display controller controls, out of the far display region and the near display region, the display region visible to the pedestrian existing around the crosswalk, to display display information related to a behavior of the own vehicle, and at least when a positional relationship between the own vehicle and the pedestrian existing around the crosswalk is a far position, the display controller controls to perform display such that the display information displayed in the far display region and display information displayed in the near display region become different from each other.