An information transmission method, comprising: sending a synchronization signal according to a target numerology set, the target numerology set being determined from multiple numerology sets based on a signal transmission requirement to transmit the synchronization signal, wherein the synchronization signal comprises a Primary Synchronization Signal, PSS, and a Secondary Synchronization Signal, SSS, corresponding to the PSS, wherein the method further comprises: determining a time-frequency location of a master system information according to a time-frequency location of the synchronization signal; and sending the master system information according to the time-frequency location of the master system information, wherein the determining the time-frequency location of the master system information according to the time-frequency location of the synchronization signal comprises: determining a time-domain starting location of the master system information according to at least one of a time-frequency starting location of the PSS, a time-domain starting location of the SSS or a time-domain difference of time-domain starting locations of the PSS and the SSS corresponding to the PSS; and determining a frequency-domain starting location of the master system information according to at least one of a frequency-domain starting location of the PSS, a frequency-domain starting location of the SSS or a frequency-domain difference of frequency-domain starting locations of the PSS and the SSS corresponding to the PSS. sending a synchronization signal according to a target numerology set, the target numerology set being determined from multiple numerology sets based on a signal transmission requirement to transmit the synchronization signal, wherein the synchronization signal comprises a Primary Synchronization Signal, PSS, and a Secondary Synchronization Signal, SSS, corresponding to the PSS, wherein the method further comprises: determining a time-frequency location of a master system information according to a time-frequency location of the synchronization signal; and sending the master system information according to the time-frequency location of the master system information, wherein the determining the time-frequency location of the master system information according to the time-frequency location of the synchronization signal comprises: determining a time-domain starting location of the master system information according to at least one of a time-frequency starting location of the PSS, a time-domain starting location of the SSS or a time-domain difference of time-domain starting locations of the PSS and the SSS corresponding to the PSS; and determining a frequency-domain starting location of the master system information according to at least one of a frequency-domain starting location of the PSS, a frequency-domain starting location of the SSS or a frequency-domain difference of frequency-domain starting locations of the PSS and the SSS corresponding to the PSS. determining a time-domain starting location of the master system information according to at least one of a time-frequency starting location of the PSS, a time-domain starting location of the SSS or a time-domain difference of time-domain starting locations of the PSS and the SSS corresponding to the PSS; and determining a frequency-domain starting location of the master system information according to at least one of a frequency-domain starting location of the PSS, a frequency-domain starting location of the SSS or a frequency-domain difference of frequency-domain starting locations of the PSS and the SSS corresponding to the PSS.