A volume hologram transfer foil, comprising: a substrate, a volume hologram layer carrying a recorded volume hologram that is formed on the substrate, and an image forming layer carrying a formed image and a heat seal layer containing a thermoplastic resin that are formed on the volume hologram layer; and comprising no reflective layer having a function to reflect light, wherein the volume hologram layer is peelable from the substrate, wherein the image forming layer is an optically-variable-image forming layer carrying an image formed by an optically variable material having the property of changing its color by viewing angle, wherein the image formed by the optically-variable material has a colour identical with a colour of the volume hologram image recorded in the volume hologram layer when seen from a particular angle, characterised in that the layers of the volume hologram transfer foil are arranged such that, on bonding a transfer receiving member to the heat seal layer of the volume hologram transfer foil, the image forming layer and the heat seal layer are formed closer to the transfer receiving member than is the volume hologram layer; and either: the image forming layer is partially formed in a pattern shape on the volume hologram layer and the heat seal layer is formed so as to cover the image forming layer; or the heat seal layer is formed on the volume hologram layer and the image forming layer is partially formed in a pattern shape on the heat seal layer. a substrate, a volume hologram layer carrying a recorded volume hologram that is formed on the substrate, and an image forming layer carrying a formed image and a heat seal layer containing a thermoplastic resin that are formed on the volume hologram layer; and comprising no reflective layer having a function to reflect light, wherein the volume hologram layer is peelable from the substrate, wherein the image forming layer is an optically-variable-image forming layer carrying an image formed by an optically variable material having the property of changing its color by viewing angle, wherein the image formed by the optically-variable material has a colour identical with a colour of the volume hologram image recorded in the volume hologram layer when seen from a particular angle, characterised in that the layers of the volume hologram transfer foil are arranged such that, on bonding a transfer receiving member to the heat seal layer of the volume hologram transfer foil, the image forming layer and the heat seal layer are formed closer to the transfer receiving member than is the volume hologram layer; and either: the image forming layer is partially formed in a pattern shape on the volume hologram layer and the heat seal layer is formed so as to cover the image forming layer; or the heat seal layer is formed on the volume hologram layer and the image forming layer is partially formed in a pattern shape on the heat seal layer. the image forming layer is partially formed in a pattern shape on the volume hologram layer and the heat seal layer is formed so as to cover the image forming layer; or the heat seal layer is formed on the volume hologram layer and the image forming layer is partially formed in a pattern shape on the heat seal layer.