A play control method, comprising: acquiring (101,201,301) brainwave information of a target user who is associated with an electronic device; and executing (102,302,303) play control of the electronic device corresponding with the brainwave information; wherein acquiring the brainwave information of the target user comprises: detecting whether an object in contact with a target device is the target user; and acquiring the brainwave information of the target user if the object is the target user; wherein detecting whether the object in contact with a target device is the target user comprises: determining if at least one parameter of contact parameters representing the contact of the object and the target device meets a corresponding preset condition; and determining that the object in contact with the target device is the target user if at least one parameter of the contact parameters meets the corresponding preset condition; and wherein determining whether at least one parameter of contact parameters representing the contact of the object and the target device meets the corresponding preset condition comprises at least one of: if the contact parameter comprises a shape, and the shape of the object detected by an in-built area sensor matches with a preset shape, determining that the detected shape meets the corresponding preset condition; if the contact parameter comprises a temperature, and the temperature of the object detected by an in-built temperature sensor matches with a preset temperature, determining that the detected temperature meets the corresponding preset condition; and if the contact parameter comprises a pressure and an area, and a ratio of the pressure of the object detected by an in-built pressure sensor to the area of the object detected by an in-built area sensor matches with a preset density, determining that the detected pressure and area meet the corresponding preset condition. acquiring (101,201,301) brainwave information of a target user who is associated with an electronic device; and executing (102,302,303) play control of the electronic device corresponding with the brainwave information; detecting whether an object in contact with a target device is the target user; and acquiring the brainwave information of the target user if the object is the target user; determining if at least one parameter of contact parameters representing the contact of the object and the target device meets a corresponding preset condition; and determining that the object in contact with the target device is the target user if at least one parameter of the contact parameters meets the corresponding preset condition; and wherein determining whether at least one parameter of contact parameters representing the contact of the object and the target device meets the corresponding preset condition comprises at least one of: if the contact parameter comprises a shape, and the shape of the object detected by an in-built area sensor matches with a preset shape, determining that the detected shape meets the corresponding preset condition; if the contact parameter comprises a temperature, and the temperature of the object detected by an in-built temperature sensor matches with a preset temperature, determining that the detected temperature meets the corresponding preset condition; and if the contact parameter comprises a pressure and an area, and a ratio of the pressure of the object detected by an in-built pressure sensor to the area of the object detected by an in-built area sensor matches with a preset density, determining that the detected pressure and area meet the corresponding preset condition. if the contact parameter comprises a shape, and the shape of the object detected by an in-built area sensor matches with a preset shape, determining that the detected shape meets the corresponding preset condition; if the contact parameter comprises a temperature, and the temperature of the object detected by an in-built temperature sensor matches with a preset temperature, determining that the detected temperature meets the corresponding preset condition; and if the contact parameter comprises a pressure and an area, and a ratio of the pressure of the object detected by an in-built pressure sensor to the area of the object detected by an in-built area sensor matches with a preset density, determining that the detected pressure and area meet the corresponding preset condition.