An electronic device comprising: a display including a notch portion formed on at least one edge thereof; a processor; and a memory configured to store instructions that, when executed by the processor, cause the processor to: identify an image characteristic, being at least one of an edge component detection value, a detected object, a detected face, or a color value of a non-display region of an image to be displayed when receiving a user command requesting displaying of the image, wherein the non-display region is a region which, when the electronic device displays the image using the entirety of the display, corresponds to the notch portion, and thus may not be displayed by a region of the display corresponding to the notch portion; identify whether the non-display region is a meaningful region, based on the image characteristic; and determine whether to adjust a region of the display displaying the image by controlling the display, based on a result of identifying whether the non-display area is the meaningful region, characterised in that the memory is further configured to store instructions that, when executed by the processor, cause the processor to: based on a color of the non-display region being similar to a color of the region corresponding to the notch portion, control the display to display the image by using the entirety of the display; based on the color of the non-display region not being similar to the color of the region corresponding to the notch portion, identify the non-display region as the meaningful region, and control the display to display the image by using a reduced region of the display. a display including a notch portion formed on at least one edge thereof; a processor; and a memory configured to store instructions that, when executed by the processor, cause the processor to: identify an image characteristic, being at least one of an edge component detection value, a detected object, a detected face, or a color value of a non-display region of an image to be displayed when receiving a user command requesting displaying of the image, wherein the non-display region is a region which, when the electronic device displays the image using the entirety of the display, corresponds to the notch portion, and thus may not be displayed by a region of the display corresponding to the notch portion; identify whether the non-display region is a meaningful region, based on the image characteristic; and determine whether to adjust a region of the display displaying the image by controlling the display, based on a result of identifying whether the non-display area is the meaningful region, characterised in that the memory is further configured to store instructions that, when executed by the processor, cause the processor to: based on a color of the non-display region being similar to a color of the region corresponding to the notch portion, control the display to display the image by using the entirety of the display; based on the color of the non-display region not being similar to the color of the region corresponding to the notch portion, identify the non-display region as the meaningful region, and control the display to display the image by using a reduced region of the display. identify an image characteristic, being at least one of an edge component detection value, a detected object, a detected face, or a color value of a non-display region of an image to be displayed when receiving a user command requesting displaying of the image, wherein the non-display region is a region which, when the electronic device displays the image using the entirety of the display, corresponds to the notch portion, and thus may not be displayed by a region of the display corresponding to the notch portion; identify whether the non-display region is a meaningful region, based on the image characteristic; and determine whether to adjust a region of the display displaying the image by controlling the display, based on a result of identifying whether the non-display area is the meaningful region, characterised in that the memory is further configured to store instructions that, when executed by the processor, cause the processor to: based on a color of the non-display region being similar to a color of the region corresponding to the notch portion, control the display to display the image by using the entirety of the display; based on the color of the non-display region not being similar to the color of the region corresponding to the notch portion, identify the non-display region as the meaningful region, and control the display to display the image by using a reduced region of the display. based on a color of the non-display region being similar to a color of the region corresponding to the notch portion, control the display to display the image by using the entirety of the display; based on the color of the non-display region not being similar to the color of the region corresponding to the notch portion, identify the non-display region as the meaningful region, and control the display to display the image by using a reduced region of the display.