A computer-implemented method, comprising: receiving, from a mobile cookie aware server, a data package request from a location-based network service, the data package request comprising a network identifier for a mobile device associated with a user and a service identifier associated with the location-based network service, wherein each location-based network service corresponds to a service identifier associated with a service implemented at least in part by the mobile cookie aware server; identifying, by a processor circuit of a service support component of a mobile cookies support server or of the mobile device, a plurality of data packages associated with the user based on the network identifier, and identifying a data package of the plurality of data packages uniquely associated with both the user and a particular service based on the service identifier, wherein each of the data packages comprises a mobile cookie associated with a particular service; transmitting, by the service support component, the identified data package to the cookie aware server associated with the location-based network service in response to the data package request; the data package configured for customizing, by the cookie aware server, an in-person physical service of the location-based network service based on the transmitted data package (220, 310), or for controlling, by the cookie aware server, elements of a public accommodation based on the transmitted data package; and, the customizing comprising: controlling an element that is associated with the public accommodation or physical location and that is subject to computerized control based on the transmitted data package, wherein the method further comprises: by the services support component, receiving a device configuration package from the mobile cookie aware server, the device configuration package specifying device configuration information for the configuration of the mobile device associated with the user, and, by the services support component, passing the device configuration package to a mobile device configuration component for configuration of the mobile device; wherein the device configuration information specifies device configuration information empowering the mobile device configuration component to configure the mobile device to interoperate with the mobile cookie aware server, some other element of the service, or both the mobile cookie aware server and other elements of the service. receiving, from a mobile cookie aware server, a data package request from a location-based network service, the data package request comprising a network identifier for a mobile device associated with a user and a service identifier associated with the location-based network service, wherein each location-based network service corresponds to a service identifier associated with a service implemented at least in part by the mobile cookie aware server; identifying, by a processor circuit of a service support component of a mobile cookies support server or of the mobile device, a plurality of data packages associated with the user based on the network identifier, and identifying a data package of the plurality of data packages uniquely associated with both the user and a particular service based on the service identifier, wherein each of the data packages comprises a mobile cookie associated with a particular service; transmitting, by the service support component, the identified data package to the cookie aware server associated with the location-based network service in response to the data package request; the data package configured for customizing, by the cookie aware server, an in-person physical service of the location-based network service based on the transmitted data package (220, 310), or for controlling, by the cookie aware server, elements of a public accommodation based on the transmitted data package; and, the customizing comprising: controlling an element that is associated with the public accommodation or physical location and that is subject to computerized control based on the transmitted data package, wherein the method further comprises: by the services support component, receiving a device configuration package from the mobile cookie aware server, the device configuration package specifying device configuration information for the configuration of the mobile device associated with the user, and, by the services support component, passing the device configuration package to a mobile device configuration component for configuration of the mobile device; wherein the device configuration information specifies device configuration information empowering the mobile device configuration component to configure the mobile device to interoperate with the mobile cookie aware server, some other element of the service, or both the mobile cookie aware server and other elements of the service.