A system for automatically creating an atmosphere with an atmosphere creation system, wherein an atmosphere is defined by at least one of light, temperature, scent, sound and images, the system comprising: - keyword input receiving means adapted to transform a received keyword into a digital signal representing the received keyword, - a keyword interpreter adapted to translate the digital signal into a computer processable keyword representation, - an atmosphere elements finder adapted to find atmosphere elements related to the computer processable keyword representation by automatically processing the computer processable keyword representation, - an atmosphere creation means controller adapted to generate a control signal for the atmosphere creation system which adjusts settings of the atmosphere creation system depending on the found atmosphere elements; and a keyword enriching means adapted to generate one or more alternative keywords related to the computer processable keyword representation, and wherein the keyword interpreter is further adapted: - to receive a feedback signal from the atmosphere elements finder containing information about found atmosphere elements (20, S10), - to determine whether a keyword enrichment is required based on the received feedback signal (28, S12), - to send the computer processable keyword representation to the keyword enriching means for keyword enrichment, - to receive one or more alternative keywords related to the computer processable keyword representation from the keyword enriching means (26, S16), and - to send the one or more received alternative keywords to the atmosphere elements finder to find atmosphere elements related to the one or more received alternative keywords. - keyword input receiving means adapted to transform a received keyword into a digital signal representing the received keyword, - a keyword interpreter adapted to translate the digital signal into a computer processable keyword representation, - an atmosphere elements finder adapted to find atmosphere elements related to the computer processable keyword representation by automatically processing the computer processable keyword representation, - an atmosphere creation means controller adapted to generate a control signal for the atmosphere creation system which adjusts settings of the atmosphere creation system depending on the found atmosphere elements; and a keyword enriching means adapted to generate one or more alternative keywords related to the computer processable keyword representation, and wherein the keyword interpreter is further adapted: - to receive a feedback signal from the atmosphere elements finder containing information about found atmosphere elements (20, S10), - to determine whether a keyword enrichment is required based on the received feedback signal (28, S12), - to send the computer processable keyword representation to the keyword enriching means for keyword enrichment, - to receive one or more alternative keywords related to the computer processable keyword representation from the keyword enriching means (26, S16), and - to send the one or more received alternative keywords to the atmosphere elements finder to find atmosphere elements related to the one or more received alternative keywords. - to receive a feedback signal from the atmosphere elements finder containing information about found atmosphere elements (20, S10), - to determine whether a keyword enrichment is required based on the received feedback signal (28, S12), - to send the computer processable keyword representation to the keyword enriching means for keyword enrichment, - to receive one or more alternative keywords related to the computer processable keyword representation from the keyword enriching means (26, S16), and - to send the one or more received alternative keywords to the atmosphere elements finder to find atmosphere elements related to the one or more received alternative keywords.