A computer implemented method of fine tuning presets of model parameters used in color printing, the method comprising: in response to loading media into a printer, and initiation of a calibration sequence, using one or more sensors to measure physical properties of said media, wherein said measured physical properties include any of spectral reflectance, spectral transmittance, and gloss; based at least upon said measured physical properties of said media, identifying an optimal preset of model parameters in a database, which includes information about ink characteristics, printer characteristics, media characteristics, and print process characteristics; loading said optimal preset of said model parameters into said printer as said starting calibration; determining a difference from values in said optimal preset of said model parameters loaded into said printer and those of said measured physical properties; based upon said determined differences, fine tuning said optimal preset, wherein said fine tuning comprises: instructing said printer to print a chart on said media; using said one or more sensors to measure said chart printed on said media; comparing said measurements of said chart with said optimal preset of said model parameters loaded into said printer, fine tuning said optimal preset of said model parameters based on said comparison; and saving said fine tuned preset of said model parameters as a new media profile in said database. in response to loading media into a printer, and initiation of a calibration sequence, using one or more sensors to measure physical properties of said media, wherein said measured physical properties include any of spectral reflectance, spectral transmittance, and gloss; based at least upon said measured physical properties of said media, identifying an optimal preset of model parameters in a database, which includes information about ink characteristics, printer characteristics, media characteristics, and print process characteristics; loading said optimal preset of said model parameters into said printer as said starting calibration; determining a difference from values in said optimal preset of said model parameters loaded into said printer and those of said measured physical properties; based upon said determined differences, fine tuning said optimal preset, wherein said fine tuning comprises: instructing said printer to print a chart on said media; using said one or more sensors to measure said chart printed on said media; comparing said measurements of said chart with said optimal preset of said model parameters loaded into said printer, fine tuning said optimal preset of said model parameters based on said comparison; and saving said fine tuned preset of said model parameters as a new media profile in said database. instructing said printer to print a chart on said media; using said one or more sensors to measure said chart printed on said media; comparing said measurements of said chart with said optimal preset of said model parameters loaded into said printer, fine tuning said optimal preset of said model parameters based on said comparison; and saving said fine tuned preset of said model parameters as a new media profile in said database.