An individually wrapped absorbent article comprising: an absorbent article being a sanitary napkin, the absorbent article having a main body, the main body including a liquid-impermeable back sheet, an absorbent, and a liquid-permeable top sheet that are laminated in aforementioned order, the main body is the absorbent article having a predetermined length in a lengthwise direction and a predetermined width in a direction perpendicular to the lengthwise direction; and a wrapping sheet that wraps the absorbent article individually, wherein the absorbent article includes a middle area that includes a portion corresponding to a body fluid excretion orifice of a wearer upon wearing the absorbent article, and a rear area that is adjacently behind the middle area and extends to a rear end of the absorbent article, wherein the absorbent article includes hip-hold flaps projecting laterally from the main body in the rear area, and an outline of the hip-hold flaps has convex portions with a radius of curvature of 5 to 500 mm, wherein anti-slipping portions are disposed on a back surface of the hip-hold flaps, wherein the hip-hold flaps are folded with a top sheet side inward along lengthwise direction folding lines extending substantially in the lengthwise direction, and the rear area is then folded with the top sheet side inward along a widthwise direction folding line extending substantially in the widthwise direction through the anti-slipping portions and apexes of the convex portions, wherein a flexible portion is formed in the main body, and the widthwise direction folding line passing through the flexible portion, and wherein the flexible portion includes a portion having a reduced thickness of the absorbent. an absorbent article being a sanitary napkin, the absorbent article having a main body, the main body including a liquid-impermeable back sheet, an absorbent, and a liquid-permeable top sheet that are laminated in aforementioned order, the main body is the absorbent article having a predetermined length in a lengthwise direction and a predetermined width in a direction perpendicular to the lengthwise direction; and a wrapping sheet that wraps the absorbent article individually, wherein the absorbent article includes a middle area that includes a portion corresponding to a body fluid excretion orifice of a wearer upon wearing the absorbent article, and a rear area that is adjacently behind the middle area and extends to a rear end of the absorbent article, wherein the absorbent article includes hip-hold flaps projecting laterally from the main body in the rear area, and an outline of the hip-hold flaps has convex portions with a radius of curvature of 5 to 500 mm, wherein anti-slipping portions are disposed on a back surface of the hip-hold flaps, wherein the hip-hold flaps are folded with a top sheet side inward along lengthwise direction folding lines extending substantially in the lengthwise direction, and the rear area is then folded with the top sheet side inward along a widthwise direction folding line extending substantially in the widthwise direction through the anti-slipping portions and apexes of the convex portions, wherein a flexible portion is formed in the main body, and the widthwise direction folding line passing through the flexible portion, and wherein the flexible portion includes a portion having a reduced thickness of the absorbent.