A method of branding a mobile device, comprising: providing a system memory partition and a carrier memory partition on the mobile device, wherein the carrier memory partition is a partitioned segment of a mobile device operating system with a set of carrier memory partition rules comprising immunity from deletion of data stored on the carrier memory partition during a mobile device reset, and wherein the data of the carrier memory partition comprises two or more service brand packages; protecting the two or more service brand packages from deletion by a mobile device reset, wherein the two or more service brand packages are employed by service brands and are configured to provision the mobile device with one or more networks, and wherein protecting the two or more service brand packages comprises storing the two or more service brand packages on the carrier memory partition and providing control of access to the carrier memory partition to a carrier associated with one of the two or more service brand packages; provisioning the mobile device with a first service brand network, wherein provisioning the mobile device with the first service brand network comprises activating the first service brand package and receiving mobile service on the mobile device using the first service brand network; resetting the mobile device, wherein resetting the mobile device comprises removing the mobile device from the first service brand network and deleting unprotected data stored on the mobile device, and immunizing the carrier memory partition from deletion of data by providing the control of access to the carrier memory partition to the carrier associated with one of the two or more service brand packages; and provisioning the mobile device with a second service brand network without re-installing previously installed data associated with the second service brand package, wherein provisioning the mobile device with the second service brand network comprises activating the second service brand package and receiving mobile service on the mobile device using the second service brand network. providing a system memory partition and a carrier memory partition on the mobile device, wherein the carrier memory partition is a partitioned segment of a mobile device operating system with a set of carrier memory partition rules comprising immunity from deletion of data stored on the carrier memory partition during a mobile device reset, and wherein the data of the carrier memory partition comprises two or more service brand packages; protecting the two or more service brand packages from deletion by a mobile device reset, wherein the two or more service brand packages are employed by service brands and are configured to provision the mobile device with one or more networks, and wherein protecting the two or more service brand packages comprises storing the two or more service brand packages on the carrier memory partition and providing control of access to the carrier memory partition to a carrier associated with one of the two or more service brand packages; provisioning the mobile device with a first service brand network, wherein provisioning the mobile device with the first service brand network comprises activating the first service brand package and receiving mobile service on the mobile device using the first service brand network; resetting the mobile device, wherein resetting the mobile device comprises removing the mobile device from the first service brand network and deleting unprotected data stored on the mobile device, and immunizing the carrier memory partition from deletion of data by providing the control of access to the carrier memory partition to the carrier associated with one of the two or more service brand packages; and provisioning the mobile device with a second service brand network without re-installing previously installed data associated with the second service brand package, wherein provisioning the mobile device with the second service brand network comprises activating the second service brand package and receiving mobile service on the mobile device using the second service brand network.