An information processing apparatus comprising: holding means for holding, in advance, presentation data to be presented to a person; detection means for detecting, in a captured image obtained by capturing an image of a photographic subject, the photographic subject; reading means for reading presentation data associated with a detection result of the photographic subject from among items of presentation data held in advance; and output means for outputting the read presentation data, wherein the holding means holds, for each person, presentation data determined in advance in accordance with an attribute of the person, in association with each other, wherein the reading means reads, in response to detection of a person as the photographic subject, presentation data associated with the detected person from among the items of presentation data held in advance, wherein the presentation data represent a review sentence for an article to be recommended to a person, and wherein the output means outputs the review sentence to a display unit and causes the review sentence to be displayed, wherein the output means emphasizes a certain word among words constituting the review sentence and causes the review sentence including the emphasized certain word to be displayed, and further comprising determination means for determining whether the person detected as the photographic subject is gazing at the display unit for a certain time or longer, wherein the holding means holds an indication of a degree of detailedness associated with each review sentence and the output means causes a review sentence that is more detailed than the review sentence being displayed on the display unit to be displayed, when the determination means determines that the person is gazing at the display unit for the certain time or longer. holding means for holding, in advance, presentation data to be presented to a person; detection means for detecting, in a captured image obtained by capturing an image of a photographic subject, the photographic subject; reading means for reading presentation data associated with a detection result of the photographic subject from among items of presentation data held in advance; and output means for outputting the read presentation data, wherein the holding means holds, for each person, presentation data determined in advance in accordance with an attribute of the person, in association with each other, wherein the reading means reads, in response to detection of a person as the photographic subject, presentation data associated with the detected person from among the items of presentation data held in advance, wherein the presentation data represent a review sentence for an article to be recommended to a person, and wherein the output means outputs the review sentence to a display unit and causes the review sentence to be displayed, wherein the output means emphasizes a certain word among words constituting the review sentence and causes the review sentence including the emphasized certain word to be displayed, and further comprising determination means for determining whether the person detected as the photographic subject is gazing at the display unit for a certain time or longer, wherein the holding means holds an indication of a degree of detailedness associated with each review sentence and the output means causes a review sentence that is more detailed than the review sentence being displayed on the display unit to be displayed, when the determination means determines that the person is gazing at the display unit for the certain time or longer.