A computer-implemented method comprising: in a networked environment where a customer care site is provided, the customer care site being accessible via a network, the customer care site comprising a first page, the first page comprising a first content item (151,153,155) posted by a first user and a first contact link (152,154,156) for requesting communication with the first user, as implemented by one or more computing devices configured with specific computer-executable instructions: providing a data store maintaining first contact information of the first user in association with at least one of the first contact link, the first page, or the first content item, wherein the first contact information corresponds to identification of a first user device of the first user; receiving a contact request, from a second user, to communicate with the first user according to selection of the first contact link at a second user device of the second user, wherein the second user device is associated with second contact information; in response to the contact request, identifying the first contact information of the first user from the data store using information included in the contact request; and causing a communication session to be established between the first user device and the second user device using the first contact information and the second contact information, wherein causing the communication session to be established includes displaying a contact request notification at the first user device, wherein the contact request notification includes information about the contact request including an option to deny the contact request, and wherein the contact request notification excludes identification of the second contact information; wherein the contact request notification includes an identification of the first content item associated with the first contact link. providing a data store maintaining first contact information of the first user in association with at least one of the first contact link, the first page, or the first content item, wherein the first contact information corresponds to identification of a first user device of the first user; receiving a contact request, from a second user, to communicate with the first user according to selection of the first contact link at a second user device of the second user, wherein the second user device is associated with second contact information; in response to the contact request, identifying the first contact information of the first user from the data store using information included in the contact request; and causing a communication session to be established between the first user device and the second user device using the first contact information and the second contact information, wherein causing the communication session to be established includes displaying a contact request notification at the first user device, wherein the contact request notification includes information about the contact request including an option to deny the contact request, and wherein the contact request notification excludes identification of the second contact information; wherein the contact request notification includes an identification of the first content item associated with the first contact link.