A server, comprising: a communication module configured to communicate with an electronic device over a rich communication suite, RCS, network compliant with a first protocol, and communicate with a content provider, CP, server and the electronic device over an internet protocol, IP, network compliant with a second protocol, wherein the CP server is a chatbot; a processor configured with to be electrically connected with the communication module; and a memory configured to be electrically connected with the processor and store a first correspondence relationship between a first identifier of the CP server based on the first protocol and a second identifier of the CP server based on the second protocol, wherein the memory further stores instructions, that when executed, cause the processor to: transmit a notification message to the CP server over the IP network when the CP server is designated based on interacting with the electronic device over the IP network, wherein a destination of the notification message is specified to the second identifier of the CP message which is converted from the first identifier of the CP server using the first correspondence relationship; receive an initial response message formatted under the second protocol from the CP server over the IP network in response to transmitting the notification message; convert the initial response message to be formatted under the first protocol; and transmit the initial response message to the electronic device over the RCS network; wherein the memory further stores instructions, that when executed, cause the processor to: verify an identifier of the electronic device based on the first protocol when the CP server is designated based on interacting with the electronic device over the IP network; allocate a unique identifier to the electronic device; store a second correspondence relationship between the identifier of the electronic device based on the first protocol and the allocated unique identifier in the memory; and wherein the notification message comprises the allocated unique identifier a communication module configured to communicate with an electronic device over a rich communication suite, RCS, network compliant with a first protocol, and communicate with a content provider, CP, server and the electronic device over an internet protocol, IP, network compliant with a second protocol, wherein the CP server is a chatbot; a processor configured with to be electrically connected with the communication module; and a memory configured to be electrically connected with the processor and store a first correspondence relationship between a first identifier of the CP server based on the first protocol and a second identifier of the CP server based on the second protocol, wherein the memory further stores instructions, that when executed, cause the processor to: transmit a notification message to the CP server over the IP network when the CP server is designated based on interacting with the electronic device over the IP network, wherein a destination of the notification message is specified to the second identifier of the CP message which is converted from the first identifier of the CP server using the first correspondence relationship; receive an initial response message formatted under the second protocol from the CP server over the IP network in response to transmitting the notification message; convert the initial response message to be formatted under the first protocol; and transmit the initial response message to the electronic device over the RCS network; transmit a notification message to the CP server over the IP network when the CP server is designated based on interacting with the electronic device over the IP network, wherein a destination of the notification message is specified to the second identifier of the CP message which is converted from the first identifier of the CP server using the first correspondence relationship; receive an initial response message formatted under the second protocol from the CP server over the IP network in response to transmitting the notification message; convert the initial response message to be formatted under the first protocol; and transmit the initial response message to the electronic device over the RCS network; wherein the memory further stores instructions, that when executed, cause the processor to: verify an identifier of the electronic device based on the first protocol when the CP server is designated based on interacting with the electronic device over the IP network; allocate a unique identifier to the electronic device; store a second correspondence relationship between the identifier of the electronic device based on the first protocol and the allocated unique identifier in the memory; and verify an identifier of the electronic device based on the first protocol when the CP server is designated based on interacting with the electronic device over the IP network; allocate a unique identifier to the electronic device; store a second correspondence relationship between the identifier of the electronic device based on the first protocol and the allocated unique identifier in the memory; and wherein the notification message comprises the allocated unique identifier