A self-adaptive Bluetooth performance adjustment communication terminal, comprising: a detection unit, configured to, when a Bluetooth communication transmission is turned on, detect state parameters in various application environments of a current terminal user and a target requirement of the current terminal user, and obtain a detection result and send the detection result to a self-adaptive control unit; the self-adaptive control unit, configured to receive and analyze the detection result to obtain the state parameters and the target requirement, obtain, according to the state parameters and the target requirement, target adjustment parameters obtained according to associated Bluetooth parameters expected to be adjusted, control initiation of an adjustment unit, and send, according to a first preset rule, the target adjustment parameters to the adjustment unit for processing; and the adjustment unit, configured to receive the target adjustment parameters, and perform, according to the target adjustment parameters, optimization adjustment until the Bluetooth performance of a terminal reaches an target working state; wherein the detection unit further comprises: a body effect detection module, configured to sense the influence on a body effect caused by a current terminal Bluetooth antenna, send an obtained sensing result to the self-adaptive control unit, and then provide the sensing result for a corresponding adjustment module to realize corresponding adjustment, wherein the adjustment unit further comprises: an antenna switching and adjustment module, configured to acquire an output result output by the body effect detection module and when the body effect detection module detects that there is an obvious body effect resulting in electromagnetic absorption and attenuation, judging whether the influence is static or dynamic and when the judgement result indicates that the influence is static, perform, when acquiring a sensing result output by the body effect detection module, real-time switching, matching adjustment and same-amplitude attenuated power compensation by judging a current antenna contact location and attenuation according to the sensing result to reduce a body antenna effect, and switch a Bluetooth antenna to a location away from a body contact part. a detection unit, configured to, when a Bluetooth communication transmission is turned on, detect state parameters in various application environments of a current terminal user and a target requirement of the current terminal user, and obtain a detection result and send the detection result to a self-adaptive control unit; the self-adaptive control unit, configured to receive and analyze the detection result to obtain the state parameters and the target requirement, obtain, according to the state parameters and the target requirement, target adjustment parameters obtained according to associated Bluetooth parameters expected to be adjusted, control initiation of an adjustment unit, and send, according to a first preset rule, the target adjustment parameters to the adjustment unit for processing; and the adjustment unit, configured to receive the target adjustment parameters, and perform, according to the target adjustment parameters, optimization adjustment until the Bluetooth performance of a terminal reaches an target working state; wherein the detection unit further comprises: a body effect detection module, configured to sense the influence on a body effect caused by a current terminal Bluetooth antenna, send an obtained sensing result to the self-adaptive control unit, and then provide the sensing result for a corresponding adjustment module to realize corresponding adjustment, wherein the adjustment unit further comprises: an antenna switching and adjustment module, configured to acquire an output result output by the body effect detection module and when the body effect detection module detects that there is an obvious body effect resulting in electromagnetic absorption and attenuation, judging whether the influence is static or dynamic and when the judgement result indicates that the influence is static, perform, when acquiring a sensing result output by the body effect detection module, real-time switching, matching adjustment and same-amplitude attenuated power compensation by judging a current antenna contact location and attenuation according to the sensing result to reduce a body antenna effect, and switch a Bluetooth antenna to a location away from a body contact part.