A hot stamping foil which is transferred to a transfer target by applying heat and pressure, comprising: a carrier having a first surface and an opposite second surface; a laminated optical decoration body having a laminated optical structure formed on the first surface of the carrier; and a back coat layer formed on the second surface, which is a surface to which heat and pressure are applied when the carrier is transferred, wherein the back coat layer is a composite of a binder resin which is cellulose acetate or polyamide imide and auxiliary particles (52a, 52b) containing an aliphatic compound as a main component, wherein the laminated optical decoration body includes: a sinking control layer which contains a soft resin and a deformation limiting agent which have different flexibilities when applying heat and pressure, and is formed on the laminated optical structure; and an adhesive layer which is formed on the sinking control layer and bonded to the transfer target, wherein the adhesive layer contains: a resin component which contains a thermoplastic resin having a glass transition temperature lower than room temperature and which is an acrylic resin; and spacer particles which have a particle size larger than a thickness of a layer formed from the acrylic resin and some of which protrude from the resin component, wherein the height at which the auxiliary particles (52a, 52b) protrude from the binder resin is lower than the protrusion height at which the spacer particles protrude from the resin component, and wherein the surface of the back coat layer has a dynamic friction coefficient of 0.30 or less and a continuous load type scratch strength of 9.5 g or more. a carrier having a first surface and an opposite second surface; a laminated optical decoration body having a laminated optical structure formed on the first surface of the carrier; and a back coat layer formed on the second surface, which is a surface to which heat and pressure are applied when the carrier is transferred, wherein the back coat layer is a composite of a binder resin which is cellulose acetate or polyamide imide and auxiliary particles (52a, 52b) containing an aliphatic compound as a main component, wherein the laminated optical decoration body includes: a sinking control layer which contains a soft resin and a deformation limiting agent which have different flexibilities when applying heat and pressure, and is formed on the laminated optical structure; and an adhesive layer which is formed on the sinking control layer and bonded to the transfer target, a sinking control layer which contains a soft resin and a deformation limiting agent which have different flexibilities when applying heat and pressure, and is formed on the laminated optical structure; and an adhesive layer which is formed on the sinking control layer and bonded to the transfer target, wherein the adhesive layer contains: a resin component which contains a thermoplastic resin having a glass transition temperature lower than room temperature and which is an acrylic resin; and spacer particles which have a particle size larger than a thickness of a layer formed from the acrylic resin and some of which protrude from the resin component, a resin component which contains a thermoplastic resin having a glass transition temperature lower than room temperature and which is an acrylic resin; and spacer particles which have a particle size larger than a thickness of a layer formed from the acrylic resin and some of which protrude from the resin component, wherein the height at which the auxiliary particles (52a, 52b) protrude from the binder resin is lower than the protrusion height at which the spacer particles protrude from the resin component, and wherein the surface of the back coat layer has a dynamic friction coefficient of 0.30 or less and a continuous load type scratch strength of 9.5 g or more.