A method performed by a network entity in a radio access network, RAN, the method comprising: receiving information about a streaming service; determining (214, 313, 420) whether to deliver data for the streaming service via multimedia broadcast or unicast based on the information and predetermined criteria for evaluating the information; and triggering a sending of the data via the multimedia broadcast or the unicast, characterized in that, the predetermined criteria comprises a user equipment distribution of a plurality of user equipment in a multimedia broadcast or multicast single frequency network area, MBFSN area, on a cell level in the radio access network, used in conjunction with an average number of user equipement per cell in the MBFSN area, wherein the user equipment distribution is characterized as even, where there is a user equipment interested in Multimedia Broadcast Multicast Services, MBMS, service, in each cell that is part of the MBFSN area, the user equipment is alternatively characterized as a hot spot, where there are first cells that have no user equipment interested in MBMS service and second cells that have a plurality of UEs that are interested in MBMS; and the method further comprises the step of: when the user equipment distribution within the MBFSN area is characterized as even, comparing the average number of user equipment per cell with a first predetermined threshold to choose a delivery method to deliver data for the streaming service based on a comparison result; when the user equipment distribution within the MBFSN area is characterized as a hot spot, comparing the average number of user equipment per cell with a second predetermined threshold to choose a delivery method to deliver data for the streaming service based on a comparison result. receiving information about a streaming service; determining (214, 313, 420) whether to deliver data for the streaming service via multimedia broadcast or unicast based on the information and predetermined criteria for evaluating the information; and triggering a sending of the data via the multimedia broadcast or the unicast, characterized in that, the predetermined criteria comprises a user equipment distribution of a plurality of user equipment in a multimedia broadcast or multicast single frequency network area, MBFSN area, on a cell level in the radio access network, used in conjunction with an average number of user equipement per cell in the MBFSN area, wherein the user equipment distribution is characterized as even, where there is a user equipment interested in Multimedia Broadcast Multicast Services, MBMS, service, in each cell that is part of the MBFSN area, the user equipment is alternatively characterized as a hot spot, where there are first cells that have no user equipment interested in MBMS service and second cells that have a plurality of UEs that are interested in MBMS; and the method further comprises the step of: when the user equipment distribution within the MBFSN area is characterized as even, comparing the average number of user equipment per cell with a first predetermined threshold to choose a delivery method to deliver data for the streaming service based on a comparison result; when the user equipment distribution within the MBFSN area is characterized as a hot spot, comparing the average number of user equipment per cell with a second predetermined threshold to choose a delivery method to deliver data for the streaming service based on a comparison result. when the user equipment distribution within the MBFSN area is characterized as even, comparing the average number of user equipment per cell with a first predetermined threshold to choose a delivery method to deliver data for the streaming service based on a comparison result; when the user equipment distribution within the MBFSN area is characterized as a hot spot, comparing the average number of user equipment per cell with a second predetermined threshold to choose a delivery method to deliver data for the streaming service based on a comparison result.