An apparatus for use in a wearable device to dynamically enable virtual wearables, the wearable device being a primary wearable device of a primary user, the apparatus comprising: detection/reception logic components to detect a wearable area, wherein the wearable area represents a human body part of a primary user, and to detect a secondary wearable device associated with a secondary user; area scanning/tracking logic components to scan the wearable area to enable suitability of the wearable area for projection of a virtual wearable; area-based model creation logic to create a three-dimensional, 3D, model of the wearable area for displaying the virtual wearable on the wearable area, wherein the 3D model is to be communicated to a server computer; communication/compatibility logic components to project the virtual wearable on the wearable area using the primary wearable device, wherein projecting is performed via a projector of the primary wearable device; authentication/permission logic components to authenticate at least one of the secondary user and the secondary wearable device; wherein based on the authentication, the communication/compatibility logic components are further to: query the server computer about permission details indicating whether the secondary user is to be granted access to the virtual wearable; receive the permission details and the 3D model from the server computer, wherein the permission details comprise a notification identifying a grant or denial of permission to access the virtual wearable by the second wearable device; and project the virtual wearable based on the 3D model on the wearable area if the notification identifies a grant of access to the virtual wearable such that the secondary user can access the virtual wearable at the wearable area through the secondary wearable device. detection/reception logic components to detect a wearable area, wherein the wearable area represents a human body part of a primary user, and to detect a secondary wearable device associated with a secondary user; area scanning/tracking logic components to scan the wearable area to enable suitability of the wearable area for projection of a virtual wearable; area-based model creation logic to create a three-dimensional, 3D, model of the wearable area for displaying the virtual wearable on the wearable area, wherein the 3D model is to be communicated to a server computer; communication/compatibility logic components to project the virtual wearable on the wearable area using the primary wearable device, wherein projecting is performed via a projector of the primary wearable device; authentication/permission logic components to authenticate at least one of the secondary user and the secondary wearable device; wherein based on the authentication, the communication/compatibility logic components are further to: query the server computer about permission details indicating whether the secondary user is to be granted access to the virtual wearable; receive the permission details and the 3D model from the server computer, wherein the permission details comprise a notification identifying a grant or denial of permission to access the virtual wearable by the second wearable device; and query the server computer about permission details indicating whether the secondary user is to be granted access to the virtual wearable; receive the permission details and the 3D model from the server computer, wherein the permission details comprise a notification identifying a grant or denial of permission to access the virtual wearable by the second wearable device; and project the virtual wearable based on the 3D model on the wearable area if the notification identifies a grant of access to the virtual wearable such that the secondary user can access the virtual wearable at the wearable area through the secondary wearable device.