An apparatus for preserving and dispensing, on demand, a liquid or pasty food product, comprising: - a storage compartment; - a food product reservoir comprising an opening, the reservoir having a length defining a larger dimension of the reservoir, the reservoir extending lengthwise between a rear end and a front end near which the opening is positioned, the reservoir being able to be connected to a dispensing line at the opening to channel the food product; - a holder for mounting the reservoir inside the storage compartment; and - an extraction device for the food product channeled in the dispensing line; wherein the reservoir is a malleable packaging such as a flexible pouch, the inner volume of which decreases in response to the extraction of the food product outside the reservoir, the holder having a rear end, a front end and an upper opening extending between the front end and the rear end of the holder, the holder further comprising: - a slit (11 a) formed on the side of the front end and designed to be passed through by the dispensing line in a loaded configuration of the holder in which the reservoir is mounted on the holder; characterized in that the holder further comprises: - at least one first fastening member (61, 62) to keep, in the loaded configuration of the holder, the rear end of the reservoir in a stationary and adjacent position with respect to the rear end of the holder; and - at least one second fastening member (63, 64) to keep, in the loaded configuration of the holder, the front end of the reservoir in a stationary and adjacent position with respect to the front end of the holder; and in that the apparatus further comprises a cooling device suitable for refrigerating the food product contained in the reservoir when the reservoir is in the storage compartment. - a storage compartment; - a food product reservoir comprising an opening, the reservoir having a length defining a larger dimension of the reservoir, the reservoir extending lengthwise between a rear end and a front end near which the opening is positioned, the reservoir being able to be connected to a dispensing line at the opening to channel the food product; - a holder for mounting the reservoir inside the storage compartment; and - an extraction device for the food product channeled in the dispensing line; wherein the reservoir is a malleable packaging such as a flexible pouch, the inner volume of which decreases in response to the extraction of the food product outside the reservoir, the holder having a rear end, a front end and an upper opening extending between the front end and the rear end of the holder, the holder further comprising: - a slit (11 a) formed on the side of the front end and designed to be passed through by the dispensing line in a loaded configuration of the holder in which the reservoir is mounted on the holder; characterized in that the holder further comprises: - at least one first fastening member (61, 62) to keep, in the loaded configuration of the holder, the rear end of the reservoir in a stationary and adjacent position with respect to the rear end of the holder; and - at least one second fastening member (63, 64) to keep, in the loaded configuration of the holder, the front end of the reservoir in a stationary and adjacent position with respect to the front end of the holder; and in that the apparatus further comprises a cooling device suitable for refrigerating the food product contained in the reservoir when the reservoir is in the storage compartment. - a slit (11 a) formed on the side of the front end and designed to be passed through by the dispensing line in a loaded configuration of the holder in which the reservoir is mounted on the holder; - at least one first fastening member (61, 62) to keep, in the loaded configuration of the holder, the rear end of the reservoir in a stationary and adjacent position with respect to the rear end of the holder; and - at least one second fastening member (63, 64) to keep, in the loaded configuration of the holder, the front end of the reservoir in a stationary and adjacent position with respect to the front end of the holder;