A press forming method of forming a press-formed product including: a top portion, a side wall portion continuous with the top portion through top side ridge line portion, a flange portion continuous with the side wall portion; and a convex curve site curved in a convex shape and a concave curve site curved in a concave shape in a height direction along a longitudinal direction in side view, the press forming method comprising: a preforming process of forming an intermediate formed product in which either one or both of convex and concave bead portions extending while being tilted relative to a baseline corresponding to the top side ridge line portion, are formed at surface portions (33a, 33b) corresponding to sites of the side wall portion on both sides of the convex curve site in the longitudinal direction and at surface portions (33b, 33c) corresponding to sites of the side wall portion on both sides of the concave curve site in the longitudinal direction; and a final forming process of forming the press-formed product by squashing the bead portions in the intermediate formed product and extending a surface portion corresponding to the side wall portion in a bead orthogonal direction orthogonal to a long axis of the bead portion such that pseudo shear deformation occurs to the surface portion corresponding to the side wall portion, wherein at the preforming process: the bead portions formed on both sides of the convex curve site are each tilted such that an end part of the bead portion, along the long axis, positioned on the convex curve site side is farther from the baseline and the other end part of the bead portion positioned on the opposite side is closer to the baseline; and the bead portions formed on both sides of the concave curve site are each tilted such that an end part of the bead portion, along the long axis, positioned on the concave curve site side is closer to the baseline and the other end part of the bead portion positioned on the opposite side is farther from the baseline. a preforming process of forming an intermediate formed product in which either one or both of convex and concave bead portions extending while being tilted relative to a baseline corresponding to the top side ridge line portion, are formed at surface portions (33a, 33b) corresponding to sites of the side wall portion on both sides of the convex curve site in the longitudinal direction and at surface portions (33b, 33c) corresponding to sites of the side wall portion on both sides of the concave curve site in the longitudinal direction; and a final forming process of forming the press-formed product by squashing the bead portions in the intermediate formed product and extending a surface portion corresponding to the side wall portion in a bead orthogonal direction orthogonal to a long axis of the bead portion such that pseudo shear deformation occurs to the surface portion corresponding to the side wall portion, wherein at the preforming process: the bead portions formed on both sides of the convex curve site are each tilted such that an end part of the bead portion, along the long axis, positioned on the convex curve site side is farther from the baseline and the other end part of the bead portion positioned on the opposite side is closer to the baseline; and the bead portions formed on both sides of the concave curve site are each tilted such that an end part of the bead portion, along the long axis, positioned on the concave curve site side is closer to the baseline and the other end part of the bead portion positioned on the opposite side is farther from the baseline. the bead portions formed on both sides of the convex curve site are each tilted such that an end part of the bead portion, along the long axis, positioned on the convex curve site side is farther from the baseline and the other end part of the bead portion positioned on the opposite side is closer to the baseline; and the bead portions formed on both sides of the concave curve site are each tilted such that an end part of the bead portion, along the long axis, positioned on the concave curve site side is closer to the baseline and the other end part of the bead portion positioned on the opposite side is farther from the baseline.