An oral care implement sanitization system (1000, 1000a, 1000b, 1000c, 1000d) comprising: an oral care implement (100, 100a, 100b, 100c, 100d, 300) comprising: a body (101, 101a, 101b, 101c, 101d, 301) having a handle portion (110, 110a, 110b, 110c, 110d, 310) and a head portion (120, 120a, 120b, 120c, 120d, 320), a plurality of tooth cleaning elements (111, 111a, 111b, 111c, 111d, 311) extending from the head portion (120, 120a, 120b, 120c, 120d, 320); an ultraviolet light source (130, 130a, 130b, 130c, 130d, 330) located in the head portion (120, 120a, 120b, 120c, 120d, 320) and configured to sanitize the plurality of tooth cleaning elements (111, 111a, 111b, 111c, 111d, 311); and a first electrical coupling element (105, 105a, 105b, 105c, 105d) operably coupled to the light source (130, 130a, 130b, 130c, 130d, 330); a case (200, 200a, 200b, 200c, 200d) for storing the oral care implement (100, 100a, 100b, 100c, 100d, 300) and activating the light source (130, 130a, 130b, 130c, 130d, 330) to sanitize the plurality of tooth cleaning elements (111, 111a, 111b, 111c, 111d, 311), the case (200, 200a, 200b, 200c, 200d) comprising: a housing (210, 210a, 210b, 210c, 210d) comprising a cavity (211, 211a, 211b, 211c, 211d) for holding the oral care implement (100, 100a, 100b, 100c, 100d, 300); a power source (215, 215a, 215b, 215c, 215d); and a second electrical coupling element (205, 205a, 205b, 205c, 205d) operably coupled to the power source (215, 215a, 215b, 215c, 215d); and characterized in that when the oral care implement (100, 100a, 100b, 100c, 100d, 300) is positioned within the cavity (211, 211a, 211b, 211c, 211d) of the housing (210, 210a, 210b, 210c, 210d) of the case (200, 200a, 200b, 200c, 200d), the first electrical coupling element (105, 105a, 105b, 105c, 105d) of the oral care implement (100, 100a, 100b, 100c, 100d, 300) is operably coupled to the second electrical coupling element (205, 205a, 205b, 205c, 205d) of the case (200, 200a, 200b, 200c, 200d). an oral care implement (100, 100a, 100b, 100c, 100d, 300) comprising: a body (101, 101a, 101b, 101c, 101d, 301) having a handle portion (110, 110a, 110b, 110c, 110d, 310) and a head portion (120, 120a, 120b, 120c, 120d, 320), a plurality of tooth cleaning elements (111, 111a, 111b, 111c, 111d, 311) extending from the head portion (120, 120a, 120b, 120c, 120d, 320); an ultraviolet light source (130, 130a, 130b, 130c, 130d, 330) located in the head portion (120, 120a, 120b, 120c, 120d, 320) and configured to sanitize the plurality of tooth cleaning elements (111, 111a, 111b, 111c, 111d, 311); and a first electrical coupling element (105, 105a, 105b, 105c, 105d) operably coupled to the light source (130, 130a, 130b, 130c, 130d, 330); a body (101, 101a, 101b, 101c, 101d, 301) having a handle portion (110, 110a, 110b, 110c, 110d, 310) and a head portion (120, 120a, 120b, 120c, 120d, 320), a plurality of tooth cleaning elements (111, 111a, 111b, 111c, 111d, 311) extending from the head portion (120, 120a, 120b, 120c, 120d, 320); an ultraviolet light source (130, 130a, 130b, 130c, 130d, 330) located in the head portion (120, 120a, 120b, 120c, 120d, 320) and configured to sanitize the plurality of tooth cleaning elements (111, 111a, 111b, 111c, 111d, 311); and a first electrical coupling element (105, 105a, 105b, 105c, 105d) operably coupled to the light source (130, 130a, 130b, 130c, 130d, 330); a case (200, 200a, 200b, 200c, 200d) for storing the oral care implement (100, 100a, 100b, 100c, 100d, 300) and activating the light source (130, 130a, 130b, 130c, 130d, 330) to sanitize the plurality of tooth cleaning elements (111, 111a, 111b, 111c, 111d, 311), the case (200, 200a, 200b, 200c, 200d) comprising: a housing (210, 210a, 210b, 210c, 210d) comprising a cavity (211, 211a, 211b, 211c, 211d) for holding the oral care implement (100, 100a, 100b, 100c, 100d, 300); a power source (215, 215a, 215b, 215c, 215d); and a second electrical coupling element (205, 205a, 205b, 205c, 205d) operably coupled to the power source (215, 215a, 215b, 215c, 215d); and a housing (210, 210a, 210b, 210c, 210d) comprising a cavity (211, 211a, 211b, 211c, 211d) for holding the oral care implement (100, 100a, 100b, 100c, 100d, 300); a power source (215, 215a, 215b, 215c, 215d); and a second electrical coupling element (205, 205a, 205b, 205c, 205d) operably coupled to the power source (215, 215a, 215b, 215c, 215d); and characterized in that when the oral care implement (100, 100a, 100b, 100c, 100d, 300) is positioned within the cavity (211, 211a, 211b, 211c, 211d) of the housing (210, 210a, 210b, 210c, 210d) of the case (200, 200a, 200b, 200c, 200d), the first electrical coupling element (105, 105a, 105b, 105c, 105d) of the oral care implement (100, 100a, 100b, 100c, 100d, 300) is operably coupled to the second electrical coupling element (205, 205a, 205b, 205c, 205d) of the case (200, 200a, 200b, 200c, 200d).