A system comprising: a processor; and a non-transitory, computer-readable storage medium in operable communication with the processor, wherein the computer-readable storage medium contains one or more programming instructions that, when executed, cause the processor to: receive a selection of a content asset of a plurality of content assets for display on a content presentation device; transmit, to a server, in response to detection of a watermark encoded in the content asset, a request for presentation settings associated with the content asset and information identifying a content presentation device type associated with the content presentation device, wherein the information identifying the content presentation device type comprises model information associated with the content presentation device type; receive, from the server, at least one presentation setting comprising instructions for device display and audio settings for playback of the content asset using the content presentation device type including instructions for dynamically adjusting the device display and audio settings over the duration of consumption of a content asset; set at least one presentation setting of the content presentation device configured to present the content asset based on the instructions for device display and audio settings for playback of the content asset; and dynamically adjust the device display and audio settings over the duration of consumption of the content asset based on the instructions comprised in the at least one presentation setting. a processor; and a non-transitory, computer-readable storage medium in operable communication with the processor, wherein the computer-readable storage medium contains one or more programming instructions that, when executed, cause the processor to: receive a selection of a content asset of a plurality of content assets for display on a content presentation device; transmit, to a server, in response to detection of a watermark encoded in the content asset, a request for presentation settings associated with the content asset and information identifying a content presentation device type associated with the content presentation device, wherein the information identifying the content presentation device type comprises model information associated with the content presentation device type; receive, from the server, at least one presentation setting comprising instructions for device display and audio settings for playback of the content asset using the content presentation device type including instructions for dynamically adjusting the device display and audio settings over the duration of consumption of a content asset; set at least one presentation setting of the content presentation device configured to present the content asset based on the instructions for device display and audio settings for playback of the content asset; and dynamically adjust the device display and audio settings over the duration of consumption of the content asset based on the instructions comprised in the at least one presentation setting. receive a selection of a content asset of a plurality of content assets for display on a content presentation device; transmit, to a server, in response to detection of a watermark encoded in the content asset, a request for presentation settings associated with the content asset and information identifying a content presentation device type associated with the content presentation device, wherein the information identifying the content presentation device type comprises model information associated with the content presentation device type; receive, from the server, at least one presentation setting comprising instructions for device display and audio settings for playback of the content asset using the content presentation device type including instructions for dynamically adjusting the device display and audio settings over the duration of consumption of a content asset; set at least one presentation setting of the content presentation device configured to present the content asset based on the instructions for device display and audio settings for playback of the content asset; and dynamically adjust the device display and audio settings over the duration of consumption of the content asset based on the instructions comprised in the at least one presentation setting.