A bicycle wheel assembly comprising: a rim; a hub assembly (26, 30) comprising: a hub body disposed about a hub axis and rotatable with respect to the hub axis, the hub body including a first hub body end and a second hub body end spaced apart from the first hub body end along the hub axis, and first and second spoke attachment members (94, 96) disposed about the hub axis and proximate the first and second hub body ends, respectively, the first spoke attachment member including a plurality of first spoke-receiving openings, the second spoke attachment member including a plurality of second spoke-receiving openings; a plurality of spokes comprising a plurality of first spokes extending between the rim and the first spoke attachment member and a plurality of second spokes extending between the rim and the second spoke attachment member; and a damper assembly (68, 142, 180, 220, 240, 260, 280, 300) comprising a first damper (122, 144, 182, 222, 244, 262, 286, 302) applying a first axial damping force (Fi) against at least one first spoke of the plurality of first spokes, and a second damper (124, 146, 184) applying a second axial damping force (F 2) against at least one second spoke of the plurality of second spokes; characterized in that the first damper (122, 144, 182, 222, 244, 262, 286, 302) is disposed about the hub axis and inboard of the first spoke-receiving openings and applies the first axial damping force (F 1) in a generally outboard direction; and the second damper (124, 146, 184) is disposed about the hub axis and inboard of the second spoke-receiving openings and applying the second axial damping force (F 2) in a generally outboard direction. a rim; a hub assembly (26, 30) comprising: a hub body disposed about a hub axis and rotatable with respect to the hub axis, the hub body including a first hub body end and a second hub body end spaced apart from the first hub body end along the hub axis, and first and second spoke attachment members (94, 96) disposed about the hub axis and proximate the first and second hub body ends, respectively, the first spoke attachment member including a plurality of first spoke-receiving openings, the second spoke attachment member including a plurality of second spoke-receiving openings; a hub body disposed about a hub axis and rotatable with respect to the hub axis, the hub body including a first hub body end and a second hub body end spaced apart from the first hub body end along the hub axis, and first and second spoke attachment members (94, 96) disposed about the hub axis and proximate the first and second hub body ends, respectively, the first spoke attachment member including a plurality of first spoke-receiving openings, the second spoke attachment member including a plurality of second spoke-receiving openings; a plurality of spokes comprising a plurality of first spokes extending between the rim and the first spoke attachment member and a plurality of second spokes extending between the rim and the second spoke attachment member; and a damper assembly (68, 142, 180, 220, 240, 260, 280, 300) comprising a first damper (122, 144, 182, 222, 244, 262, 286, 302) applying a first axial damping force (Fi) against at least one first spoke of the plurality of first spokes, and a second damper (124, 146, 184) applying a second axial damping force (F 2) against at least one second spoke of the plurality of second spokes; characterized in that the first damper (122, 144, 182, 222, 244, 262, 286, 302) is disposed about the hub axis and inboard of the first spoke-receiving openings and applies the first axial damping force (F 1) in a generally outboard direction; and the second damper (124, 146, 184) is disposed about the hub axis and inboard of the second spoke-receiving openings and applying the second axial damping force (F 2) in a generally outboard direction.