An apparatus for managing content data in a portable terminal, the content data being generated in the portable terminal, the apparatus comprising: a preference manager configured to: receive an input regarding a preference corresponding to the generated content data; assign the preference on the generated content data by appending metadata to the content data, the metadata including a field for indicating the preference; a content manager configured to: determine whether a storage folder corresponding to the assigned preference for the content data exists; if the storage folder does not exist, generate a storage folder corresponding to the preference to store the content data and store the content data with the appended metadata in the generated storage folder; and if the storage folder exists, store the content data with the appended metadata in the determined storage folder; and determine a transmission priority for the content data based on the metadata for indicating the preference; and a controller configured to control the transmission of the content data to a peripheral device according to the determined transmission priority such that the content data of the generated or determined storage folder is transmitted prior to content data of a general folder to which a preference is not assigned. a preference manager configured to: receive an input regarding a preference corresponding to the generated content data; assign the preference on the generated content data by appending metadata to the content data, the metadata including a field for indicating the preference; receive an input regarding a preference corresponding to the generated content data; assign the preference on the generated content data by appending metadata to the content data, the metadata including a field for indicating the preference; a content manager configured to: determine whether a storage folder corresponding to the assigned preference for the content data exists; if the storage folder does not exist, generate a storage folder corresponding to the preference to store the content data and store the content data with the appended metadata in the generated storage folder; and if the storage folder exists, store the content data with the appended metadata in the determined storage folder; and determine a transmission priority for the content data based on the metadata for indicating the preference; and determine whether a storage folder corresponding to the assigned preference for the content data exists; if the storage folder does not exist, generate a storage folder corresponding to the preference to store the content data and store the content data with the appended metadata in the generated storage folder; and if the storage folder exists, store the content data with the appended metadata in the determined storage folder; and if the storage folder does not exist, generate a storage folder corresponding to the preference to store the content data and store the content data with the appended metadata in the generated storage folder; and if the storage folder exists, store the content data with the appended metadata in the determined storage folder; and determine a transmission priority for the content data based on the metadata for indicating the preference; and a controller configured to control the transmission of the content data to a peripheral device according to the determined transmission priority such that the content data of the generated or determined storage folder is transmitted prior to content data of a general folder to which a preference is not assigned.