A display apparatus comprising: a display panel; a rewriting section configured to write a frame of the same image twice during a prescribed period; a backlight for the display panel configured to adjust luminance of the screen according to an arbitrary adjustment value, during the prescribed period; a drive control section configured to control the amplitude of a drive current supplied to the backlight during a drive time period, during which the backlight is driven, and the length of the drive time period of the drive current, repeatedly in synchronization with the prescribed period that is also a period with which the drive time period and a rest time period, during which driving is stopped, alternate, wherein the drive control section causes the drive time period to be included in a time period during which different images are not mixed together in a single frame, and causes a time period in which different images are mixed together in a single frame to be included in the rest time period, the drive control section is configured to set the rest time period to be a prescribed fixed rest time period for a range in which the adjustment value is less than a prescribed value that is set according to an upper limit value of the drive current supplied to the backlight, and configured to set the rest time period to be shorter than the prescribed fixed rest time period such that the rest time period decreases as the adjustment value increases for a range in which the adjustment value is greater than the prescribed value, the drive control section is configured to increase or decrease an integrated value of the drive current according to the adjustment value, during the prescribed period, and the drive control section is configured to cause the drive current to be constant during the drive time period for a range in which the adjustment value is greater than the prescribed value. a display panel; a rewriting section configured to write a frame of the same image twice during a prescribed period; a backlight for the display panel configured to adjust luminance of the screen according to an arbitrary adjustment value, during the prescribed period; a drive control section configured to control the amplitude of a drive current supplied to the backlight during a drive time period, during which the backlight is driven, and the length of the drive time period of the drive current, repeatedly in synchronization with the prescribed period that is also a period with which the drive time period and a rest time period, during which driving is stopped, alternate, wherein the drive control section causes the drive time period to be included in a time period during which different images are not mixed together in a single frame, and causes a time period in which different images are mixed together in a single frame to be included in the rest time period, the drive control section is configured to set the rest time period to be a prescribed fixed rest time period for a range in which the adjustment value is less than a prescribed value that is set according to an upper limit value of the drive current supplied to the backlight, and configured to set the rest time period to be shorter than the prescribed fixed rest time period such that the rest time period decreases as the adjustment value increases for a range in which the adjustment value is greater than the prescribed value, the drive control section is configured to increase or decrease an integrated value of the drive current according to the adjustment value, during the prescribed period, and the drive control section is configured to cause the drive current to be constant during the drive time period for a range in which the adjustment value is greater than the prescribed value.