A method of making a metal product (130, 230, 630), comprising: exposing an elongated metal substrate (105, 205, 505, 605, 705), which is a metal sheet, shate or plate, to a first time-varying magnetic field or first laser radiation to heat at least a first portion (225, 525) of the elongated metal substrate (105, 205, 505, 605, 705) by induction heating or laser heating as the elongated metal substrate (105, 205, 505, 605, 705) is moved along a rolling direction (110, 210) past a first magnetic field source (120, 220, 520, 625, 720) generating the first time-varying magnetic field or laser source generating the first laser radiation, wherein the first time-varying magnetic field or first laser radiation heats at least the first portion (225, 525) of the elongated metal substrate (105, 205, 505, 605, 705) to a first temperature sufficient to increase formability or plasticity of at least the first portion (225, 525) of the elongated metal substrate; wherein the first temperature is from 150 °C to 250 °C, characterized therein by, passing the elongated metal substrate (105, 205, 505, 605, 705) between at least two rollers of a first roll-forming stand (115, 215, 515, 615, 715) to bend the first portion (225, 525) of the elongated metal substrate (105, 205, 505, 605, 705), and that passing the elongated metal substrate (105, 205, 505, 605, 705) between at least two rollers of the first roll-forming stand (115, 215, 515, 615, 715) to bend the first portion (225, 525) of the elongated metal substrate (105, 205, 505, 605, 705) occurs after the first portion (225, 525) of the elongated metal substrate (105, 205, 505, 605, 705) cools below the first temperature or to ambient temperature. exposing an elongated metal substrate (105, 205, 505, 605, 705), which is a metal sheet, shate or plate, to a first time-varying magnetic field or first laser radiation to heat at least a first portion (225, 525) of the elongated metal substrate (105, 205, 505, 605, 705) by induction heating or laser heating as the elongated metal substrate (105, 205, 505, 605, 705) is moved along a rolling direction (110, 210) past a first magnetic field source (120, 220, 520, 625, 720) generating the first time-varying magnetic field or laser source generating the first laser radiation, wherein the first time-varying magnetic field or first laser radiation heats at least the first portion (225, 525) of the elongated metal substrate (105, 205, 505, 605, 705) to a first temperature sufficient to increase formability or plasticity of at least the first portion (225, 525) of the elongated metal substrate; wherein the first temperature is from 150 °C to 250 °C, characterized therein by, passing the elongated metal substrate (105, 205, 505, 605, 705) between at least two rollers of a first roll-forming stand (115, 215, 515, 615, 715) to bend the first portion (225, 525) of the elongated metal substrate (105, 205, 505, 605, 705), and that passing the elongated metal substrate (105, 205, 505, 605, 705) between at least two rollers of the first roll-forming stand (115, 215, 515, 615, 715) to bend the first portion (225, 525) of the elongated metal substrate (105, 205, 505, 605, 705) occurs after the first portion (225, 525) of the elongated metal substrate (105, 205, 505, 605, 705) cools below the first temperature or to ambient temperature.