A wireless network architecture supporting a multimedia broadcast/multicast service, MBMS, including on a core network side a terrestrial radio access network (102, 202, 402) connected to a multimedia broadcast/multicast service, MBMS, functional entity comprising a multimedia/broadcast/multicast service center (105, 405), BMSC, and a multimedia broadcast/multicast service gateway (104, 404), MBMS GW, and on a local side a local application server (205, 406) connected to a local multimedia broadcast/multicast service, MBMS, functional entity (206, 407), the local MBMS functional entity being connected through an Mx1 interface to the BMSC on the network side, the wireless network architecture including the MBMS functional entity, the local MBMS functional entity and the local application server, and the local MBMS functional entity comprising: a) a receiving module, configured to obtain local MBMS bearer information, and receive application layer data from the local application server; b) a processing module, configured to determine, based on the obtained local MBMS bearer information, local MBMS bearer information matching the application layer data; and c) a sending module, configured to send the application layer data based on the matched local MBMS bearer information; and d1) wherein the local MBMS functional entity comprises a local broadcast/multicast service center user plane, BMSC_U, and a local multimedia broadcast/multicast service gateway user plane, MBMS GW_U; the local MBMS bearer information comprises first MBMS bearer information and second MBMS bearer information; and the receiving module comprises a receiving module in the local BMSC_U and a receiving module in the local MBMS GW_U, wherein d2) the receiving module in the local BMSC_U is configured to receive the first MBMS bearer information by using an Mz interface between the local BMSC_U and the BMSC in the core network; and d3) the receiving module in the local MBMS GW_U is configured to receive the first MBMS bearer information and the second MBMS bearer information by using an Mx2 interface between the local MBMS GW_U and the MBMS GW in the core network. a) a receiving module, configured to obtain local MBMS bearer information, and receive application layer data from the local application server; b) a processing module, configured to determine, based on the obtained local MBMS bearer information, local MBMS bearer information matching the application layer data; and c) a sending module, configured to send the application layer data based on the matched local MBMS bearer information; and d1) wherein the local MBMS functional entity comprises a local broadcast/multicast service center user plane, BMSC_U, and a local multimedia broadcast/multicast service gateway user plane, MBMS GW_U; the local MBMS bearer information comprises first MBMS bearer information and second MBMS bearer information; and the receiving module comprises a receiving module in the local BMSC_U and a receiving module in the local MBMS GW_U, wherein d2) the receiving module in the local BMSC_U is configured to receive the first MBMS bearer information by using an Mz interface between the local BMSC_U and the BMSC in the core network; and d3) the receiving module in the local MBMS GW_U is configured to receive the first MBMS bearer information and the second MBMS bearer information by using an Mx2 interface between the local MBMS GW_U and the MBMS GW in the core network.