Dispensing assembly for dispensing a flowable food product, comprising: - a bag-in-box type container for holding a product concentrate, the container having a concentrate outlet for releasing product concentrate from the container; - a mixing unit spaced apart from the concentrate outlet, the mixing unit being configured for mixing the product concentrate with a liquid, e.g. water, the mixing unit having a concentrate inlet for receiving product concentrate released from the container, a liquid inlet for receiving the liquid, and a spout for dispensing as a flowable food product the product concentrate mixed with the liquid, wherein the mixing unit is configured for mixing the product concentrate with the liquid first for obtaining a liquid food product, and for mixing the resulting food product with a gas, e.g. air, in particular for providing a foamed food product, wherein the mixing unit comprises a respective gas inlet for receiving the gas, wherein the mixing unit comprises one or more microfiltration devices for mixing the gas with the liquid food product; and characterized in that it further comprises - a duct arranged for guiding a flow of product concentrate along a flow path from the concentrate outlet of the container to the concentrate inlet of the mixing unit, wherein at least a section of the duct is flexible, and wherein prior to initial use the dispensing assembly is changeable from a sealed state to a flow enabling state, wherein in the sealed state an interior space of the dispensing assembly is sealed off from an environment thereof, said interior space extending at least in the container and being configured for holding product concentrate, wherein in the flow enabling state the duct provides the flow path for the flow of product concentrate, and further comprising an activation assembly configured for actuating, e.g. moving and/or breaking, a sealing element of the dispensing assembly, such that the dispensing assembly is thereby changed from the sealed state to the flow enabling state. - a bag-in-box type container for holding a product concentrate, the container having a concentrate outlet for releasing product concentrate from the container; - a mixing unit spaced apart from the concentrate outlet, the mixing unit being configured for mixing the product concentrate with a liquid, e.g. water, the mixing unit having a concentrate inlet for receiving product concentrate released from the container, a liquid inlet for receiving the liquid, and a spout for dispensing as a flowable food product the product concentrate mixed with the liquid, wherein the mixing unit is configured for mixing the product concentrate with the liquid first for obtaining a liquid food product, and for mixing the resulting food product with a gas, e.g. air, in particular for providing a foamed food product, wherein the mixing unit comprises a respective gas inlet for receiving the gas, wherein the mixing unit comprises one or more microfiltration devices for mixing the gas with the liquid food product; and characterized in that it further comprises - a duct arranged for guiding a flow of product concentrate along a flow path from the concentrate outlet of the container to the concentrate inlet of the mixing unit, wherein at least a section of the duct is flexible, wherein prior to initial use the dispensing assembly is changeable from a sealed state to a flow enabling state, wherein in the sealed state an interior space of the dispensing assembly is sealed off from an environment thereof, said interior space extending at least in the container and being configured for holding product concentrate, wherein in the flow enabling state the duct provides the flow path for the flow of product concentrate, and further comprising an activation assembly configured for actuating, e.g. moving and/or breaking, a sealing element of the dispensing assembly, such that the dispensing assembly is thereby changed from the sealed state to the flow enabling state.