A hand-held disposable stand-up flexible container, configured for retail sale, wherein the container comprises: a multiple dose product volume that directly contains a fluent product, wherein about all of the product volume is made from one or more flexible materials, wherein the term "multiple dose" refers to an amount of product that is about equal to two or more units of typical consumption, application, or use; a structural support frame being a rigid structure formed of one or more structural support members, joined together, around one or more sizable empty spaces and/or one or more nonstructural panels; the structural support frame including one or more structural support volumes, said structural support volume comprising a fillable space made from one or more flexible materials, wherein the space is configured to be at least partially filled with one or more expansion materials, which create tension in the one or more flexible materials, and form an expanded structural support volume; wherein the structural support frame supports the product volume in a stand-up orientation, and wherein about all of the structural support frame is made from one or more flexible materials; and a dispenser, which is an opening that dispenses the fluent product; characterized in that the container comprises: a flow channel in fluid communication with the product volume and the dispenser, wherein about all of the flow channel is made from one or more flexible materials forming a sealed leg of a gusset; wherein the container dispenses the fluent product from the product volume, through the flow channel, and out the dispenser, when the container is externally compressed; wherein the flexible materials forming the sealed leg of the gusset has a first side with a first major surface and a second side with a second major surface, wherein the first side of the sealed leg of the gusset has opaque decoration (2004-o1) that overlays substantially all of the flow channel, and wherein the second side of the sealed leg of the gusset has one or more non-opaque portions that overlay the flow channel. a multiple dose product volume that directly contains a fluent product, wherein about all of the product volume is made from one or more flexible materials, wherein the term "multiple dose" refers to an amount of product that is about equal to two or more units of typical consumption, application, or use; a structural support frame being a rigid structure formed of one or more structural support members, joined together, around one or more sizable empty spaces and/or one or more nonstructural panels; the structural support frame including one or more structural support volumes, said structural support volume comprising a fillable space made from one or more flexible materials, wherein the space is configured to be at least partially filled with one or more expansion materials, which create tension in the one or more flexible materials, and form an expanded structural support volume; wherein the structural support frame supports the product volume in a stand-up orientation, and wherein about all of the structural support frame is made from one or more flexible materials; and a dispenser, which is an opening that dispenses the fluent product; characterized in that the container comprises: a flow channel in fluid communication with the product volume and the dispenser, wherein about all of the flow channel is made from one or more flexible materials forming a sealed leg of a gusset; wherein the container dispenses the fluent product from the product volume, through the flow channel, and out the dispenser, when the container is externally compressed; wherein the flexible materials forming the sealed leg of the gusset has a first side with a first major surface and a second side with a second major surface, wherein the first side of the sealed leg of the gusset has opaque decoration (2004-o1) that overlays substantially all of the flow channel, and wherein the second side of the sealed leg of the gusset has one or more non-opaque portions that overlay the flow channel. a flow channel in fluid communication with the product volume and the dispenser, wherein about all of the flow channel is made from one or more flexible materials forming a sealed leg of a gusset; wherein the container dispenses the fluent product from the product volume, through the flow channel, and out the dispenser, when the container is externally compressed; wherein the flexible materials forming the sealed leg of the gusset has a first side with a first major surface and a second side with a second major surface, wherein the first side of the sealed leg of the gusset has opaque decoration (2004-o1) that overlays substantially all of the flow channel, and wherein the second side of the sealed leg of the gusset has one or more non-opaque portions that overlay the flow channel.