A vehicle travel control apparatus comprising: a braking and driving force control section (21,22; 31, 32) configured to control driving and braking forces of an own vehicle such that travel speed of said own vehicle coincides with a set speed set by a driver of said own vehicle; an operation section configured to allow said driver of said own vehicle to change the state of said operation section between an OFF state in which said operation section is not operated and an ON state in which said operation section is operated; a speed limit acquisition section (33, 67) configured to acquire a speed limit of a road on which said own vehicle travels; an acceptance process execution section (21, 22) configured to execute an acceptance process for rendering said set speed coincident with said speed limit, upon completion of a predetermined acceptance operation including an OFF to ON operation of changing the state of said operation section from said OFF state to said ON state; a display section configured to provide a set speed display (71, 76) representing said set speed at a first position which can be viewed by said driver and can provide a speed limit display (72, 77) representing said speed limit at a second position which can be viewed by said driver; the vehicle travel control apparatus being characterised in that it further comprises a display control section (21, 22) configured to cause said display section to provide said set speed display and said speed limit display, wherein said acceptance process execution section is configured to execute said acceptance process upon completion of said acceptance operation when a predetermined specific condition is satisfied at a point in time when said OFF to ON operation is performed; said display section is configured to provide an additional display (83a, 84a, 85a, 86a, 87, 88) at a third position which is located between said first position and said second position and which can be viewed by said driver, said additional display representing that said acceptance operation can be performed; and said display control section is configured to cause said display section to start said additional display when said operation section is in said OFF state and said specific condition is satisfied if the state of said operation section is changed to said ON state. a braking and driving force control section (21,22; 31, 32) configured to control driving and braking forces of an own vehicle such that travel speed of said own vehicle coincides with a set speed set by a driver of said own vehicle; an operation section configured to allow said driver of said own vehicle to change the state of said operation section between an OFF state in which said operation section is not operated and an ON state in which said operation section is operated; a speed limit acquisition section (33, 67) configured to acquire a speed limit of a road on which said own vehicle travels; an acceptance process execution section (21, 22) configured to execute an acceptance process for rendering said set speed coincident with said speed limit, upon completion of a predetermined acceptance operation including an OFF to ON operation of changing the state of said operation section from said OFF state to said ON state; a display section configured to provide a set speed display (71, 76) representing said set speed at a first position which can be viewed by said driver and can provide a speed limit display (72, 77) representing said speed limit at a second position which can be viewed by said driver; the vehicle travel control apparatus being characterised in that it further comprises a display control section (21, 22) configured to cause said display section to provide said set speed display and said speed limit display, wherein said acceptance process execution section is configured to execute said acceptance process upon completion of said acceptance operation when a predetermined specific condition is satisfied at a point in time when said OFF to ON operation is performed; said display section is configured to provide an additional display (83a, 84a, 85a, 86a, 87, 88) at a third position which is located between said first position and said second position and which can be viewed by said driver, said additional display representing that said acceptance operation can be performed; and said display control section is configured to cause said display section to start said additional display when said operation section is in said OFF state and said specific condition is satisfied if the state of said operation section is changed to said ON state.