A system for distributing content among a plurality of handheld devices on-board a passenger vehicle, comprising: a first communication connection between at least one of the plurality of handheld devices and a content server over a first wireless network for distributing the content, wherein the first wireless network is an on-board Wi-Fi network; a second communication connection between the at least one of the plurality handheld devices and the content server over a second wireless network that includes an operator core network and an on-board cellular network; and a load analysis/balance and control system arranged to dynamically reroute selected content over the first wireless network and/or the second wireless network, such that both of the first and second wireless networks (300, 400) are used, except if the first or second wireless network is using 85% or more of its available bandwidth, when: if the first wireless network is using 85% or more of its available bandwidth, the second wireless network is selected to distribute the selected content; and if the second wireless network is using 85% or more of its available bandwidth, the first wireless network is selected to distribute the selected content; the load analysis/balance and control system being in communication with the first and the second wireless networks (300, 400) for simultaneously distributing the selected content from the content server to the at least one of the plurality of handheld devices, wherein said load analysis/balance and control system distributes, via an IP broadband bypass system, the selected content directly from the content server via the on-board cellular network of the second wireless network without the selected content being routed through the operator core network of the second wireless network. a first communication connection between at least one of the plurality of handheld devices and a content server over a first wireless network for distributing the content, wherein the first wireless network is an on-board Wi-Fi network; a second communication connection between the at least one of the plurality handheld devices and the content server over a second wireless network that includes an operator core network and an on-board cellular network; and a load analysis/balance and control system arranged to dynamically reroute selected content over the first wireless network and/or the second wireless network, such that both of the first and second wireless networks (300, 400) are used, except if the first or second wireless network is using 85% or more of its available bandwidth, when: if the first wireless network is using 85% or more of its available bandwidth, the second wireless network is selected to distribute the selected content; and if the second wireless network is using 85% or more of its available bandwidth, the first wireless network is selected to distribute the selected content; if the first wireless network is using 85% or more of its available bandwidth, the second wireless network is selected to distribute the selected content; and if the second wireless network is using 85% or more of its available bandwidth, the first wireless network is selected to distribute the selected content; the load analysis/balance and control system being in communication with the first and the second wireless networks (300, 400) for simultaneously distributing the selected content from the content server to the at least one of the plurality of handheld devices, wherein said load analysis/balance and control system distributes, via an IP broadband bypass system, the selected content directly from the content server via the on-board cellular network of the second wireless network without the selected content being routed through the operator core network of the second wireless network.