An apparatus (30; 31; 33) comprising means (40, 46, 48) for: mapping a virtual space (20, 90) to a real space; associating a user's real location in the real space with a virtual location of the user in the virtual space, such that a change in the user's real location causes a corresponding change in the user's virtual location; disassociating the user's real location with the user's virtual location, based at least in part on at least one user input, and changing, following disassociation of the user's real location with the user's virtual location, the user's virtual location without a corresponding change in the user's real location; the apparatus being characterised by further comprising means for: tracking the user's virtual location over a period of time prior to the disassociation of the user's real location with the user's virtual location, wherein a history of the user's virtual location is formed, at least in part, from tracking the user's virtual location over the period of time; and determining which portions of the virtual space are of particular interest to the user by analyzing the history of the user's virtual location, wherein the change in the user's virtual location, following the disassociation of the user's real location with the user's virtual location, is based at least in part on the portions of the virtual space determined to be of particular interest to the user. mapping a virtual space (20, 90) to a real space; associating a user's real location in the real space with a virtual location of the user in the virtual space, such that a change in the user's real location causes a corresponding change in the user's virtual location; disassociating the user's real location with the user's virtual location, based at least in part on at least one user input, and changing, following disassociation of the user's real location with the user's virtual location, the user's virtual location without a corresponding change in the user's real location; the apparatus being characterised by further comprising means for: tracking the user's virtual location over a period of time prior to the disassociation of the user's real location with the user's virtual location, wherein a history of the user's virtual location is formed, at least in part, from tracking the user's virtual location over the period of time; and determining which portions of the virtual space are of particular interest to the user by analyzing the history of the user's virtual location, wherein the change in the user's virtual location, following the disassociation of the user's real location with the user's virtual location, is based at least in part on the portions of the virtual space determined to be of particular interest to the user. tracking the user's virtual location over a period of time prior to the disassociation of the user's real location with the user's virtual location, wherein a history of the user's virtual location is formed, at least in part, from tracking the user's virtual location over the period of time; and determining which portions of the virtual space are of particular interest to the user by analyzing the history of the user's virtual location, wherein the change in the user's virtual location, following the disassociation of the user's real location with the user's virtual location, is based at least in part on the portions of the virtual space determined to be of particular interest to the user.