A method for providing a third party service associated with a network-accessible site, the method comprising: providing a client-side application in communication with a third party server that is in communication with a third party database; installing a client-side script on the client-side application, the client side script gathering information associated with a network-accessible site in response to access of the network-accessible site via the client-side application, wherein the gathered information associated with the network-accessible site comprising: a user identifier, structured content published on the network-accessible site in accordance with a semantic mark-up format; and user behavior data associated with access of the network-accessible site; the client-side script transferring the gathered information to the third party server; the third party server storing the gathered information received from the client-side script in a form of replica of network- accessible site records in the database, the third party server providing a third-party service in the form of personalized content to the user based on the gathered information, the created replica including structured content in the database based on the gathered information via the client-side script; dynamically updating the replica including the structured content based on updated information associated with the network-accessible site and gathered via the client-side script; the third party server forwarding the replica of the network-accessible site record to one or more additional service providers, the third party server extending the client-side script by adding one or more service provider specific segments for sharing the network-accessible site and user behavior data with one or more additional service providers, the client-side script extended by the third party server reporting the gathered information to the one or more additional service providers; and the one or more additional service providers creating a personalized content for identified users by making use of the gathered information. providing a client-side application in communication with a third party server that is in communication with a third party database; installing a client-side script on the client-side application, the client side script gathering information associated with a network-accessible site in response to access of the network-accessible site via the client-side application, wherein the gathered information associated with the network-accessible site comprising: a user identifier, structured content published on the network-accessible site in accordance with a semantic mark-up format; and user behavior data associated with access of the network-accessible site; a user identifier, structured content published on the network-accessible site in accordance with a semantic mark-up format; and user behavior data associated with access of the network-accessible site; the client-side script transferring the gathered information to the third party server; the third party server storing the gathered information received from the client-side script in a form of replica of network- accessible site records in the database, the third party server providing a third-party service in the form of personalized content to the user based on the gathered information, the created replica including structured content in the database based on the gathered information via the client-side script; dynamically updating the replica including the structured content based on updated information associated with the network-accessible site and gathered via the client-side script; the third party server forwarding the replica of the network-accessible site record to one or more additional service providers, the third party server extending the client-side script by adding one or more service provider specific segments for sharing the network-accessible site and user behavior data with one or more additional service providers, the client-side script extended by the third party server reporting the gathered information to the one or more additional service providers; and the one or more additional service providers creating a personalized content for identified users by making use of the gathered information.