A primerless pressure sensitive tape or label comprising: a) a porous substrate material, and b) a pressure sensitive adhesive composition comprising: i) 10 to 90 wt.%, based on the combined weight of parts (i) and (ii), of one or more aqueous adhesive (co)polymer, wherein the adhesive (co)polymer is selected from the group consisting of acrylate (co)polymers, styrene-butadiene-rubber compositions, natural rubber compositions, olefin block copolymer compositions, or combinations of acrylate (co)polymers with these compositions; and ii) 10 to 90 wt.%, based on the combined weight of parts (i) and (ii), of one of more water-dispersed thermoplastic material, wherein the water-dispersed thermoplastic material is incompatible with the aqueous adhesive (copolymer, wherein the thermoplastic material has a modulus of greater than 10 6 N/m 2 (10 7 dynes/cm 2) at 25°C and less than 10 3 N/m 2 (10 4 dynes/cm 2) at 150°C, wherein the thermoplastic material is selected from the group consisting of C5-based tackifiers, styrene block copolymers, ethylene vinyl acetate copolymers, ethylene acrylic copolymers and olefinic (co)polymers, and combinations thereof, and wherein the thermoplastic material forms a second phase with the adhesive copolymer. a) a porous substrate material, and b) a pressure sensitive adhesive composition comprising: i) 10 to 90 wt.%, based on the combined weight of parts (i) and (ii), of one or more aqueous adhesive (co)polymer, wherein the adhesive (co)polymer is selected from the group consisting of acrylate (co)polymers, styrene-butadiene-rubber compositions, natural rubber compositions, olefin block copolymer compositions, or combinations of acrylate (co)polymers with these compositions; and ii) 10 to 90 wt.%, based on the combined weight of parts (i) and (ii), of one of more water-dispersed thermoplastic material, wherein the water-dispersed thermoplastic material is incompatible with the aqueous adhesive (copolymer, wherein the thermoplastic material has a modulus of greater than 10 6 N/m 2 (10 7 dynes/cm 2) at 25°C and less than 10 3 N/m 2 (10 4 dynes/cm 2) at 150°C, wherein the thermoplastic material is selected from the group consisting of C5-based tackifiers, styrene block copolymers, ethylene vinyl acetate copolymers, ethylene acrylic copolymers and olefinic (co)polymers, and combinations thereof, and wherein the thermoplastic material forms a second phase with the adhesive copolymer. i) 10 to 90 wt.%, based on the combined weight of parts (i) and (ii), of one or more aqueous adhesive (co)polymer, wherein the adhesive (co)polymer is selected from the group consisting of acrylate (co)polymers, styrene-butadiene-rubber compositions, natural rubber compositions, olefin block copolymer compositions, or combinations of acrylate (co)polymers with these compositions; and ii) 10 to 90 wt.%, based on the combined weight of parts (i) and (ii), of one of more water-dispersed thermoplastic material, wherein the water-dispersed thermoplastic material is incompatible with the aqueous adhesive (copolymer, wherein the thermoplastic material has a modulus of greater than 10 6 N/m 2 (10 7 dynes/cm 2) at 25°C and less than 10 3 N/m 2 (10 4 dynes/cm 2) at 150°C, wherein the thermoplastic material is selected from the group consisting of C5-based tackifiers, styrene block copolymers, ethylene vinyl acetate copolymers, ethylene acrylic copolymers and olefinic (co)polymers, and combinations thereof, and wherein the thermoplastic material forms a second phase with the adhesive copolymer.