A packaged tobacco product, comprising: a pouch (i) defining an interior, (ii) having a front wall and a back wall connected to one another along opposing first and second side edges (120, 130), the front wall having an exterior surface, and (iii) configured to be opened along a top portion of the pouch to form an opening between the front wall, the back wall and the first and second side edges (120, 130) to provide access to the interior of the pouch; tobacco material contained in the interior of the pouch; and a closure assembly comprising first and second parts (210, 220), wherein the first part is on the exterior surface of the front wall of the pouch and extends substantially from the first side edge of the pouch to the second side edge of the pouch, and wherein the first part is configured to releasably attach to the second part, wherein, as the second part of the closure assembly is moved to attach to the first part of the closure assembly, a portion of the back wall of the pouch wraps around at least a portion of the second part of the closure assembly to seal the interior of the pouch between the front wall and the back wall, wherein a mid-portion of the first part of the closure assembly is configured to deflect upon application of force that causes the first side edge of the pouch to move toward the second side edge of the pouch, and wherein, when the pouch is open, the deflection of the mid-portion of the first part of the closure assembly causes a mid-portion of the front wall of the pouch adjacent the opening to move away from a mid-portion of the back wall of the pouch adjacent the opening. a pouch (i) defining an interior, (ii) having a front wall and a back wall connected to one another along opposing first and second side edges (120, 130), the front wall having an exterior surface, and (iii) configured to be opened along a top portion of the pouch to form an opening between the front wall, the back wall and the first and second side edges (120, 130) to provide access to the interior of the pouch; tobacco material contained in the interior of the pouch; and a closure assembly comprising first and second parts (210, 220), wherein the first part is on the exterior surface of the front wall of the pouch and extends substantially from the first side edge of the pouch to the second side edge of the pouch, and wherein the first part is configured to releasably attach to the second part, wherein, as the second part of the closure assembly is moved to attach to the first part of the closure assembly, a portion of the back wall of the pouch wraps around at least a portion of the second part of the closure assembly to seal the interior of the pouch between the front wall and the back wall, wherein a mid-portion of the first part of the closure assembly is configured to deflect upon application of force that causes the first side edge of the pouch to move toward the second side edge of the pouch, and wherein, when the pouch is open, the deflection of the mid-portion of the first part of the closure assembly causes a mid-portion of the front wall of the pouch adjacent the opening to move away from a mid-portion of the back wall of the pouch adjacent the opening.