A retail merchandise tray configured for mounting on a retail shelf, the retail merchandise tray comprising: a first and a second mounting rail arranged in an opposed spaced relationship such that the first mounting rail is situated at a back end of the retail merchandise tray and the second mounting rail is situated at a front of the retail merchandise tray, wherein the first and second mounting rails are identical and each include a mounting channel, an upper channel and a lower channel, the mounting channel being configured to receive at least one tray section such that the at least one tray section mounts within the mounting channels using a resilient snap-fit connection; and the at least one tray section mounted to and interposed between the first and second mounting rails, wherein the at least one tray section comprises: ∘ a base member having a plurality of hollow channels and defining a continuous retail merchandise support surface extending between the front end and the back end; ∘ a pair of cap members (58, 60), the pair of cap members mounted to the base member such that the base member is interposed between the pair of cap members; and ∘ at least one divider extending over the retail merchandise support surface and mounted to each of the pair of cap members; wherein each of the pair of cap members mounts to the base member using a resilient snap-fit connection; wherein the at least one tray section mounts to the first and second mounting rails using a resilient snap-fit connection; and wherein the resilient snap-fit connection between the at least one tray section and the first and second mounting rails is formed by a tab formed on each of the pair of cap members on a projection portion thereof and an aperture formed within the mounting channel of each of the first and second mounting rails, the projection portion insertable into the mounting channel such that the tab resiliently snaps into the aperture. a first and a second mounting rail arranged in an opposed spaced relationship such that the first mounting rail is situated at a back end of the retail merchandise tray and the second mounting rail is situated at a front of the retail merchandise tray, wherein the first and second mounting rails are identical and each include a mounting channel, an upper channel and a lower channel, the mounting channel being configured to receive at least one tray section such that the at least one tray section mounts within the mounting channels using a resilient snap-fit connection; and the at least one tray section mounted to and interposed between the first and second mounting rails, wherein the at least one tray section comprises: ∘ a base member having a plurality of hollow channels and defining a continuous retail merchandise support surface extending between the front end and the back end; ∘ a pair of cap members (58, 60), the pair of cap members mounted to the base member such that the base member is interposed between the pair of cap members; and ∘ at least one divider extending over the retail merchandise support surface and mounted to each of the pair of cap members; ∘ a base member having a plurality of hollow channels and defining a continuous retail merchandise support surface extending between the front end and the back end; ∘ a pair of cap members (58, 60), the pair of cap members mounted to the base member such that the base member is interposed between the pair of cap members; and ∘ at least one divider extending over the retail merchandise support surface and mounted to each of the pair of cap members; wherein each of the pair of cap members mounts to the base member using a resilient snap-fit connection; wherein the at least one tray section mounts to the first and second mounting rails using a resilient snap-fit connection; and wherein the resilient snap-fit connection between the at least one tray section and the first and second mounting rails is formed by a tab formed on each of the pair of cap members on a projection portion thereof and an aperture formed within the mounting channel of each of the first and second mounting rails, the projection portion insertable into the mounting channel such that the tab resiliently snaps into the aperture.