A method for driving a display apparatus including a display panel and a backlight which includes a plurality of backlight blocks, the method comprising: identifying a duty cycle of a driving signal for driving each of the plurality of backlight blocks and a corresponding current; driving the backlight with a duty ratio and corresponding current of the driving signal; obtaining motion information and brightness information from a plurality of block areas of the input image; obtaining motion blur information; identifying a motion blur occurrence area based on the motion blur information; based on a motion blur occurrence area being identified, identifying a reduced duty ratio by adjusting the duty ratio for a plurality of backlight blocks that correspond to the motion blur occurrence area; identifying an increased current of the driving signal with the reduced duty ratio; and driving the at least one backlight block that corresponds to the motion blur occurrence area with the reduced duty ratio and the increased current to maintain the brightness of the backlight blocks, characterised in that: image characteristic information is also obtained from a plurality of block areas of the input image, the image characteristic information comprising at least one among edge information and texture information; and the motion blur information is obtained using the motion information, the image characteristic information and the brightness information; and specifically by: calculating a first motion blur value based on the motion information, calculating a second motion blur value based on the image characteristic information and calculating a third motion blur value based on the brightness information, applying a first weight to the first motion blur value, a second weight to the second motion blur value and a third weight to the third motion blur value, and multiplying the first motion blur value, the second motion blur values and the third motion blur values with each other after the first weight, the second weight and the third weight are respectively applied the first motion blur value, the second motion blur value and the third motion blur value. identifying a duty cycle of a driving signal for driving each of the plurality of backlight blocks and a corresponding current; driving the backlight with a duty ratio and corresponding current of the driving signal; obtaining motion information and brightness information from a plurality of block areas of the input image; obtaining motion blur information; identifying a motion blur occurrence area based on the motion blur information; based on a motion blur occurrence area being identified, identifying a reduced duty ratio by adjusting the duty ratio for a plurality of backlight blocks that correspond to the motion blur occurrence area; identifying an increased current of the driving signal with the reduced duty ratio; and driving the at least one backlight block that corresponds to the motion blur occurrence area with the reduced duty ratio and the increased current to maintain the brightness of the backlight blocks, characterised in that: image characteristic information is also obtained from a plurality of block areas of the input image, the image characteristic information comprising at least one among edge information and texture information; and the motion blur information is obtained using the motion information, the image characteristic information and the brightness information; and specifically by: calculating a first motion blur value based on the motion information, calculating a second motion blur value based on the image characteristic information and calculating a third motion blur value based on the brightness information, applying a first weight to the first motion blur value, a second weight to the second motion blur value and a third weight to the third motion blur value, and multiplying the first motion blur value, the second motion blur values and the third motion blur values with each other after the first weight, the second weight and the third weight are respectively applied the first motion blur value, the second motion blur value and the third motion blur value. image characteristic information is also obtained from a plurality of block areas of the input image, the image characteristic information comprising at least one among edge information and texture information; and the motion blur information is obtained using the motion information, the image characteristic information and the brightness information; and specifically by: calculating a first motion blur value based on the motion information, calculating a second motion blur value based on the image characteristic information and calculating a third motion blur value based on the brightness information, applying a first weight to the first motion blur value, a second weight to the second motion blur value and a third weight to the third motion blur value, and multiplying the first motion blur value, the second motion blur values and the third motion blur values with each other after the first weight, the second weight and the third weight are respectively applied the first motion blur value, the second motion blur value and the third motion blur value.