A display apparatus (100, 400, 500) comprising: a data receiving unit (110, 510) adapted to receive data of an image to be displayed; a driving mode determining unit (120, 220) adapted to receive dyschromatopsia characteristic information of a user and to determine one of a general driving mode and a dyschromatopsia correction driving mode based on the dyschromatopsia characteristic information of the user; a data converting unit (130, 230, 530) adapted to generate corrected data by converting the data based on the dyschromatopsia characteristic information of the user; a light emissive device (150, 330, 550) adapted to receive a data signal and to emit light of brightness corresponding to the data signal, characterized in that the data converting unit (130, 230, 530) is adapted to store a plurality of correction matrices, to select a correction matrix from the stored plurality of correction matrices based on the dyschromatopsia characteristic information of the user, and to generate the corrected data from the data; and the display apparatus further comprises: a memory (160, 310) adapted to store a reference grayscale curve and at least one correction grayscale curve; and a data signal output unit (140, 230, 540) adapted to select the reference grayscale curve and to output the data signal corresponding to the data based on the reference grayscale curve in the general driving mode, and adapted to select the correction grayscale curve and to output the data signal corresponding to the corrected data based on the selected correction grayscale curve in the dyschromatopsia correction driving mode, wherein the data consists of RGB data, the corrected data consists of corrected RGB data, and the data converting unit (130, 230, 530) is adapted to generate the corrected data from the RGB data by using the following equation: R o G o B o = X 255 ⋅ T ⋅ R i G i B i wherein: X denotes a correction coefficient, T denotes the selected correction matrix, R i, G i, and B i denote the RGB data, and R o, G o, and B o denote the corrected RGB data, and wherein the correction coefficient X is calculated through the following equation: X = 255 × L ext L max 1 / γ wherein: L ext denotes a maximum brightness value of the reference grayscale curve, L max denotes a maximum brightness value of the selected correction grayscale curve, wherein L max >L ext, and γ denotes a gamma value, wherein γ>1. a data receiving unit (110, 510) adapted to receive data of an image to be displayed; a driving mode determining unit (120, 220) adapted to receive dyschromatopsia characteristic information of a user and to determine one of a general driving mode and a dyschromatopsia correction driving mode based on the dyschromatopsia characteristic information of the user; a data converting unit (130, 230, 530) adapted to generate corrected data by converting the data based on the dyschromatopsia characteristic information of the user; a light emissive device (150, 330, 550) adapted to receive a data signal and to emit light of brightness corresponding to the data signal, characterized in that the data converting unit (130, 230, 530) is adapted to store a plurality of correction matrices, to select a correction matrix from the stored plurality of correction matrices based on the dyschromatopsia characteristic information of the user, and to generate the corrected data from the data; and the display apparatus further comprises: a memory (160, 310) adapted to store a reference grayscale curve and at least one correction grayscale curve; and a data signal output unit (140, 230, 540) adapted to select the reference grayscale curve and to output the data signal corresponding to the data based on the reference grayscale curve in the general driving mode, and adapted to select the correction grayscale curve and to output the data signal corresponding to the corrected data based on the selected correction grayscale curve in the dyschromatopsia correction driving mode, wherein the data consists of RGB data, the corrected data consists of corrected RGB data, and the data converting unit (130, 230, 530) is adapted to generate the corrected data from the RGB data by using the following equation: a memory (160, 310) adapted to store a reference grayscale curve and at least one correction grayscale curve; and a data signal output unit (140, 230, 540) adapted to select the reference grayscale curve and to output the data signal corresponding to the data based on the reference grayscale curve in the general driving mode, and adapted to select the correction grayscale curve and to output the data signal corresponding to the corrected data based on the selected correction grayscale curve in the dyschromatopsia correction driving mode, wherein the data consists of RGB data, the corrected data consists of corrected RGB data, and the data converting unit (130, 230, 530) is adapted to generate the corrected data from the RGB data by using the following equation: X denotes a correction coefficient, T denotes the selected correction matrix, R i, G i, and B i denote the RGB data, and R o, G o, and B o denote the corrected RGB data, and wherein the correction coefficient X is calculated through the following equation: L ext denotes a maximum brightness value of the reference grayscale curve, L max denotes a maximum brightness value of the selected correction grayscale curve, wherein L max >L ext, and γ denotes a gamma value, wherein γ>1.