A fishing lure assembly comprising: a lure body including at least one body section having an interior portion thereof, said one body section including a channel extending longitudinally through said interior portion and terminating in oppositely disposed open ends (18, 20), said channel comprising an elongated configuration defining a channel length along a maximum dimension of said one body section between said oppositely disposed open ends, said channel further comprising an enclosed configuration along a majority of said channel length through said interior portion of said one body section between said oppositely disposed open ends, a securing member removably disposable within said channel and dimensioned to dispose opposite ends (24, 26) of said securing member in accessible relation to said open ends of said channel, wherein said opposite ends of said securing member are structured to simultaneously extend at least partially outward from a different one of said oppositely disposed open ends of said channel, a sleeve (40, 40') disposed within and extending along at least a portion of a length of said channel, said sleeve (40, 40') including a cross sectional configuration corresponding to said channel and being dimensioned to removably receive said securing member there through, wherein said sleeve (40, 40') is formed of a substantially rigid material, said channel and said securing member having sufficiently corresponding cross sectional configurations to restrict rotation of said securing member within said channel, each of said opposite ends of said securing member disposed and structured for removable and replaceable interconnection of at least one tackle component thereto, at least one other tackle component, said one body section comprising at least one attachment opening (50, 52) formed therein in communication with said channel, wherein said attachment opening is dimensioned and configured to receive said at least one other tackle component therein, said at least one other tackle component comprising a connecting portion having an aperture, said connecting portion being removably and replaceably disposed into said attachment opening such that said aperture is in an aligned relation with said channel, and said aperture being dimensioned to receive a portion of said securing member therethrough in a retaining engagement with said at least one other tackle component. a lure body including at least one body section having an interior portion thereof, said one body section including a channel extending longitudinally through said interior portion and terminating in oppositely disposed open ends (18, 20), said channel comprising an elongated configuration defining a channel length along a maximum dimension of said one body section between said oppositely disposed open ends, said channel further comprising an enclosed configuration along a majority of said channel length through said interior portion of said one body section between said oppositely disposed open ends, a securing member removably disposable within said channel and dimensioned to dispose opposite ends (24, 26) of said securing member in accessible relation to said open ends of said channel, wherein said opposite ends of said securing member are structured to simultaneously extend at least partially outward from a different one of said oppositely disposed open ends of said channel, a sleeve (40, 40') disposed within and extending along at least a portion of a length of said channel, said sleeve (40, 40') including a cross sectional configuration corresponding to said channel and being dimensioned to removably receive said securing member there through, wherein said sleeve (40, 40') is formed of a substantially rigid material, said channel and said securing member having sufficiently corresponding cross sectional configurations to restrict rotation of said securing member within said channel, each of said opposite ends of said securing member disposed and structured for removable and replaceable interconnection of at least one tackle component thereto, at least one other tackle component, said one body section comprising at least one attachment opening (50, 52) formed therein in communication with said channel, wherein said attachment opening is dimensioned and configured to receive said at least one other tackle component therein, said at least one other tackle component comprising a connecting portion having an aperture, said connecting portion being removably and replaceably disposed into said attachment opening such that said aperture is in an aligned relation with said channel, and said aperture being dimensioned to receive a portion of said securing member therethrough in a retaining engagement with said at least one other tackle component.