An information processing system configured to establish bidirectional communication, comprising: a content reference terminal used by a first user; a server configured to distribute a shared image to the content reference terminal; a content provision terminal used by a second user, including: an image acquisition unit configured to acquire a through image; an image transmission unit configured to transmit the through image as the shared image to the server; an instruction information reception unit configured to receive, from the server instruction information on operation of the second user who performs imaging, the instruction information being input as a response by the first user referring to the shared image; an instruction information output unit configured to output the instruction information to the second user, wherein the instruction information reception unit receives instruction information that indicates to record the through image to the second user; a permission acquisition unit configured to acquire permission of the second user with respect to transmission of the shared image to the server or publication of the transmitted shared image in the server; and a position information acquisition unit configured to acquire information on a position of the second user, wherein, when the position of the second user satisfies a predetermined condition, the permission acquisition unit is further configured to acquire the permission of the second user. a content reference terminal used by a first user; a server configured to distribute a shared image to the content reference terminal; a content provision terminal used by a second user, including: an image acquisition unit configured to acquire a through image; an image transmission unit configured to transmit the through image as the shared image to the server; an instruction information reception unit configured to receive, from the server instruction information on operation of the second user who performs imaging, the instruction information being input as a response by the first user referring to the shared image; an instruction information output unit configured to output the instruction information to the second user, wherein the instruction information reception unit receives instruction information that indicates to record the through image to the second user; a permission acquisition unit configured to acquire permission of the second user with respect to transmission of the shared image to the server or publication of the transmitted shared image in the server; and a position information acquisition unit configured to acquire information on a position of the second user, wherein, when the position of the second user satisfies a predetermined condition, the permission acquisition unit is further configured to acquire the permission of the second user. an image acquisition unit configured to acquire a through image; an image transmission unit configured to transmit the through image as the shared image to the server; an instruction information reception unit configured to receive, from the server instruction information on operation of the second user who performs imaging, the instruction information being input as a response by the first user referring to the shared image; an instruction information output unit configured to output the instruction information to the second user, wherein the instruction information reception unit receives instruction information that indicates to record the through image to the second user; a permission acquisition unit configured to acquire permission of the second user with respect to transmission of the shared image to the server or publication of the transmitted shared image in the server; and a position information acquisition unit configured to acquire information on a position of the second user, wherein, when the position of the second user satisfies a predetermined condition, the permission acquisition unit is further configured to acquire the permission of the second user.