A method for displaying webpage content, comprising displaying a floating window (22, 42) including a first webpage; receiving a trigger signal corresponding to a target object in the first webpage; acquiring a target webpage address corresponding to the target object; determining a target application program corresponding to the target webpage address; calling the target application program when the target application program is installed in a terminal, and displaying webpage content corresponding to the target webpage address through the target application program; calling a browser when the target application program is not installed in the terminal, and displaying the webpage content corresponding to the target webpage address through the browser; wherein, after displaying the floating window (22, 42) including the first webpage, the method further comprises: receiving a full-screen display command corresponding to the first webpage; calling a first application program corresponding to the first webpage based on the full-screen display command when the first application program is installed in the terminal, and displaying the webpage content of the first webpage through the first application program; and calling the browser when the first application program is not installed in the terminal, and displaying the webpage content of the first webpage through the browser. displaying a floating window (22, 42) including a first webpage; receiving a trigger signal corresponding to a target object in the first webpage; acquiring a target webpage address corresponding to the target object; determining a target application program corresponding to the target webpage address; calling the target application program when the target application program is installed in a terminal, and displaying webpage content corresponding to the target webpage address through the target application program; calling a browser when the target application program is not installed in the terminal, and displaying the webpage content corresponding to the target webpage address through the browser; wherein, after displaying the floating window (22, 42) including the first webpage, the method further comprises: receiving a full-screen display command corresponding to the first webpage; calling a first application program corresponding to the first webpage based on the full-screen display command when the first application program is installed in the terminal, and displaying the webpage content of the first webpage through the first application program; and calling the browser when the first application program is not installed in the terminal, and displaying the webpage content of the first webpage through the browser. receiving a full-screen display command corresponding to the first webpage; calling a first application program corresponding to the first webpage based on the full-screen display command when the first application program is installed in the terminal, and displaying the webpage content of the first webpage through the first application program; and calling the browser when the first application program is not installed in the terminal, and displaying the webpage content of the first webpage through the browser.