An self luminous shutter type display panel module comprising: a pixel array unit in which sub-pixels each having a current-driven self luminous device and a pixel circuit controlling the drive of the self luminous device are arranged in a matrix; a signal line drive unit driving signal lines; a writing control line drive unit controlling writing of potentials appearing at the signal lines to the sub-pixels shift-driven line-sequentially based on a scanning clock of a given frequency; and a power supply control unit controlling supply and stop of drive power supply with respect to the sub-pixels, which supplies drive power supply based on the scanning clock and defining a lighting period of the self luminous devices, shift-driven in units of 2 or 3 horizontal lines at the same timing sequentially in the order of completion of signal potential writing, so that the scanning speed of the drive power supply is in the range of 2 to 3 times the scanning speed of writing of potentials for the lines of a respective frame; the power supply control unit controlling supply and stop of drive power supply with respect to the sub-pixels after a respective waiting time of a given length passes after completion of the signal potential writing of a first horizontal line in which the signal potential writing is completed first, as well as controlling the length of the lighting period in one frame to be the same in all horizontal lines, wherein the lighting period is set so that there is a period of unoccupied non-lighting time between the end of lighting the last horizontal line and the start of lighting the first horizontal line between adjacent frames. a pixel array unit in which sub-pixels each having a current-driven self luminous device and a pixel circuit controlling the drive of the self luminous device are arranged in a matrix; a signal line drive unit driving signal lines; a writing control line drive unit controlling writing of potentials appearing at the signal lines to the sub-pixels shift-driven line-sequentially based on a scanning clock of a given frequency; and a power supply control unit controlling supply and stop of drive power supply with respect to the sub-pixels, which supplies drive power supply based on the scanning clock and defining a lighting period of the self luminous devices, shift-driven in units of 2 or 3 horizontal lines at the same timing sequentially in the order of completion of signal potential writing, so that the scanning speed of the drive power supply is in the range of 2 to 3 times the scanning speed of writing of potentials for the lines of a respective frame; the power supply control unit controlling supply and stop of drive power supply with respect to the sub-pixels after a respective waiting time of a given length passes after completion of the signal potential writing of a first horizontal line in which the signal potential writing is completed first, as well as controlling the length of the lighting period in one frame to be the same in all horizontal lines, wherein the lighting period is set so that there is a period of unoccupied non-lighting time between the end of lighting the last horizontal line and the start of lighting the first horizontal line between adjacent frames.