A method of wireless communication performed by a user equipment, UE, comprising: identifying presence of a neighboring cell while operating in a first cell that provides multimedia broadcast/multicast service, MBMS; receiving a system information block, SIB, while the UE is operating in the first cell, the SIB including a service area identity, SAI, identifying one or more cells where MBMS service is available and information mapping the SAI to a PCI associated with the neighboring cell, the SAI further identifying an MBMS service type of the neighboring cell to which the PCI is assigned; determining at a user equipment, UE, one or more services provided by the neighboring cell based at least on the information mapping the SAI to the PCI associated with the neighboring cell included within the SIB, wherein determining the more or more services includes determining whether the neighboring cell provides an MBMS service that is different from, or the same as the MBMS service provided in the first cell, an in-venue service corresponding to one or more additional multimedia feeds, or a boosted unicast service corresponding to an increased capacity for unicast traffic, based on information maintained by the UE characterizing the neighboring cell; determining, at the UE, whether to move to the neighboring cell based on determining the one or more services provided by the neighboring cell; when the UE is receiving MBMS service in the first cell, moving to the neighboring cell when the neighboring cell is determined to provide the in-venue service or the broadcast or multicast service that is also provided in the first cell, the broadcast or multicast service corresponding to at least one MBMS service provided by the neighboring cell that provides greater multimedia feeds than the first cell; and when the UE is receiving broadcast or multicast service in the first cell, moving to the neighboring cell when the neighboring cell is determined to provide the boosted unicast service or a different broadcast or multicast service than provided in the first cell. identifying presence of a neighboring cell while operating in a first cell that provides multimedia broadcast/multicast service, MBMS; receiving a system information block, SIB, while the UE is operating in the first cell, the SIB including a service area identity, SAI, identifying one or more cells where MBMS service is available and information mapping the SAI to a PCI associated with the neighboring cell, the SAI further identifying an MBMS service type of the neighboring cell to which the PCI is assigned; determining at a user equipment, UE, one or more services provided by the neighboring cell based at least on the information mapping the SAI to the PCI associated with the neighboring cell included within the SIB, wherein determining the more or more services includes determining whether the neighboring cell provides an MBMS service that is different from, or the same as the MBMS service provided in the first cell, an in-venue service corresponding to one or more additional multimedia feeds, or a boosted unicast service corresponding to an increased capacity for unicast traffic, based on information maintained by the UE characterizing the neighboring cell; determining, at the UE, whether to move to the neighboring cell based on determining the one or more services provided by the neighboring cell; when the UE is receiving MBMS service in the first cell, moving to the neighboring cell when the neighboring cell is determined to provide the in-venue service or the broadcast or multicast service that is also provided in the first cell, the broadcast or multicast service corresponding to at least one MBMS service provided by the neighboring cell that provides greater multimedia feeds than the first cell; and when the UE is receiving broadcast or multicast service in the first cell, moving to the neighboring cell when the neighboring cell is determined to provide the boosted unicast service or a different broadcast or multicast service than provided in the first cell.