An augmented reality-based display method, comprising: obtaining a target object image in a real-time scene image captured by an image acquisition unit in response to a first instruction from a user; generating a virtual image corresponding to a target object based on the target object image; displaying the virtual image of the target object in the real-time scene image based on an augmented reality display technology; wherein the obtaining a target object image in a real-time scene image captured by an image acquisition unit comprises: performing object segmentation on the target object in the real-time scene image to obtain the target object image, and tagging the target object image; wherein a contour of the target object image is highlighted thereby allowing a user to confirm whether the target object currently segmented by the electronic device is consistent with the target object required by the user; wherein the displaying the virtual image of the target object in the real-time scene image based on an augmented reality display technology comprises: creating a virtual plane in the real-time scene image; generating a three-dimensional space at the virtual plane; and displaying the virtual image of the target object in the three-dimensional space that is generated based on the augmented reality display technology; wherein the creating a virtual plane in the real-time scene image comprises: in a case of detecting that a target plane region exists in the real-time scene image, creating the virtual plane based on the target plane region, wherein the target plane region is a plane region having a distance to the image acquisition unit within a first preset distance range and/or a plane region located in a central region of the real-time scene image. obtaining a target object image in a real-time scene image captured by an image acquisition unit in response to a first instruction from a user; generating a virtual image corresponding to a target object based on the target object image; displaying the virtual image of the target object in the real-time scene image based on an augmented reality display technology; wherein the obtaining a target object image in a real-time scene image captured by an image acquisition unit comprises: performing object segmentation on the target object in the real-time scene image to obtain the target object image, and tagging the target object image; wherein a contour of the target object image is highlighted thereby allowing a user to confirm whether the target object currently segmented by the electronic device is consistent with the target object required by the user; wherein the displaying the virtual image of the target object in the real-time scene image based on an augmented reality display technology comprises: creating a virtual plane in the real-time scene image; generating a three-dimensional space at the virtual plane; and displaying the virtual image of the target object in the three-dimensional space that is generated based on the augmented reality display technology; wherein the creating a virtual plane in the real-time scene image comprises: in a case of detecting that a target plane region exists in the real-time scene image, creating the virtual plane based on the target plane region, wherein the target plane region is a plane region having a distance to the image acquisition unit within a first preset distance range and/or a plane region located in a central region of the real-time scene image. creating a virtual plane in the real-time scene image; generating a three-dimensional space at the virtual plane; and displaying the virtual image of the target object in the three-dimensional space that is generated based on the augmented reality display technology; wherein the creating a virtual plane in the real-time scene image comprises: in a case of detecting that a target plane region exists in the real-time scene image, creating the virtual plane based on the target plane region, wherein the target plane region is a plane region having a distance to the image acquisition unit within a first preset distance range and/or a plane region located in a central region of the real-time scene image.