A method, comprising: receiving a selection at a user interface of a computing device, the user interface comprising a field of view of an image capture device in communication with the computing device, the selection indicating a position within the user interface; identifying one or more context indicators, the context indicators being signals, aspects, attributes, or characteristics surrounding the selection including information determined at the time of the selection, user interface information indicating a suggested context of modifier usage, and information associated with the computing device or the image capture device, that is captured, determined, or sensed contemporaneous to receiving the selection; determining a modifier context based at least in part on the selection, the position within the user interface indicated by the selection, and the one or more context indicators; identifying at least one set of image modifiers based on the modifier context, each image modifier being a visual effect or modification for application to at least a portion of the real time field of view of the image capture device, the set of image modifiers comprising one or more image modifiers for the image capture device and a modifier icon for each image modifier of the set of image modifiers and at least one modifier category for each image modifier of the set of image modifiers; receiving an image modifier for incorporation into the set of image modifiers, the image modifier associated with a modifier category indicating at least one context indicator triggering identification of the image modifier, the at least one context indicator being one or more of an object of interest within the field of view of the image capture device, and sensor data indicating a position, orientation, or location of the computing device; determining an order for the set of image modifiers based on the modifier context; and causing presentation of the modifier icons for the set of image modifiers within the user interface. receiving a selection at a user interface of a computing device, the user interface comprising a field of view of an image capture device in communication with the computing device, the selection indicating a position within the user interface; identifying one or more context indicators, the context indicators being signals, aspects, attributes, or characteristics surrounding the selection including information determined at the time of the selection, user interface information indicating a suggested context of modifier usage, and information associated with the computing device or the image capture device, that is captured, determined, or sensed contemporaneous to receiving the selection; determining a modifier context based at least in part on the selection, the position within the user interface indicated by the selection, and the one or more context indicators; identifying at least one set of image modifiers based on the modifier context, each image modifier being a visual effect or modification for application to at least a portion of the real time field of view of the image capture device, the set of image modifiers comprising one or more image modifiers for the image capture device and a modifier icon for each image modifier of the set of image modifiers and at least one modifier category for each image modifier of the set of image modifiers; receiving an image modifier for incorporation into the set of image modifiers, the image modifier associated with a modifier category indicating at least one context indicator triggering identification of the image modifier, the at least one context indicator being one or more of an object of interest within the field of view of the image capture device, and sensor data indicating a position, orientation, or location of the computing device; determining an order for the set of image modifiers based on the modifier context; and causing presentation of the modifier icons for the set of image modifiers within the user interface.