A system, comprising: a contact center server to provide an interaction between a customer and an agent workstation of the contact center; a contact center network to connect a call from a mobile device (105, 602) to an interactive voice response application, wherein the interactive voice response application collects, during the call, context of the call and authentication information, and offers the customer an option to transfer the customer to a mobile application; a mobile engagement platform to receive from the interactive voice response application the collected context of the call and the authentication information collected from the mobile device (105, 602) to authenticate a customer using the mobile device (105, 602); a short message service platform to send to the mobile device (105, 602), via electronic messaging, a link maintaining the context of the call, and to further send to the mobile device (105, 602), via the electronic messaging, a dynamic diversion token based on the collected authentication information to connect the mobile device (105, 602) to the mobile application, wherein the link is to a targeted page that maintains context of progress made by the customer in the interactive voice response application, wherein the mobile application is configured to start on the targeted page in response to actuation of the link; and the mobile engagement platform to authenticate the customer of the mobile device (105, 602) for the mobile application based on the collected authentication information without further collecting the authentication information from the caller, for seamless transition from the interactive voice response application to the mobile application. a contact center server to provide an interaction between a customer and an agent workstation of the contact center; a contact center network to connect a call from a mobile device (105, 602) to an interactive voice response application, wherein the interactive voice response application collects, during the call, context of the call and authentication information, and offers the customer an option to transfer the customer to a mobile application; a mobile engagement platform to receive from the interactive voice response application the collected context of the call and the authentication information collected from the mobile device (105, 602) to authenticate a customer using the mobile device (105, 602); a short message service platform to send to the mobile device (105, 602), via electronic messaging, a link maintaining the context of the call, and to further send to the mobile device (105, 602), via the electronic messaging, a dynamic diversion token based on the collected authentication information to connect the mobile device (105, 602) to the mobile application, wherein the link is to a targeted page that maintains context of progress made by the customer in the interactive voice response application, wherein the mobile application is configured to start on the targeted page in response to actuation of the link; and the mobile engagement platform to authenticate the customer of the mobile device (105, 602) for the mobile application based on the collected authentication information without further collecting the authentication information from the caller, for seamless transition from the interactive voice response application to the mobile application.