Device for labelling individual packages, - having an advancing installation for transporting the respective package in a transporting direction; - having an application installation for applying a dispensed label to the respective package; - wherein the application installation has a ram shank and a pendulum ram having a ram foot connected to said ram shank for moving the dispensed label from a receiving position in which the label is received by the ram foot to a dispensing position in which the label is capable of being applied by the ram foot to the respective package; - wherein the application installation furthermore has a guide element on which the ram shank is mounted so as to be axially movable and which guides the ram shank in the axial movements of said ram shank; - wherein the application installation furthermore has a mount which is composed of a unit of components (10, 12, 21, 23, 24, 25, 28, 30) and by which the ram shank in the direction of gravity in each position of the ram shank is held relative to the guide element; - wherein the mount comprises at least one first drive motor which is at least configured for effecting the axial movements of the ram shank; - wherein the ram shank is mounted so as to be pivotable about a horizontal pivot axis (X 1) that runs so as to be orthogonal to the direction of gravity; and - wherein the guide element supports at least one of a plurality of components (10, 12, 21, 23, 24, 25, 28, 30) of the mount and on a support on which said guide element is assembled is pivotable about the pivot axis (X 1), characterized in that the at least one first drive motor is immovable relative to the support and/or relative to the advancing installation. - having an advancing installation for transporting the respective package in a transporting direction; - having an application installation for applying a dispensed label to the respective package; - wherein the application installation has a ram shank and a pendulum ram having a ram foot connected to said ram shank for moving the dispensed label from a receiving position in which the label is received by the ram foot to a dispensing position in which the label is capable of being applied by the ram foot to the respective package; - wherein the application installation furthermore has a guide element on which the ram shank is mounted so as to be axially movable and which guides the ram shank in the axial movements of said ram shank; - wherein the application installation furthermore has a mount which is composed of a unit of components (10, 12, 21, 23, 24, 25, 28, 30) and by which the ram shank in the direction of gravity in each position of the ram shank is held relative to the guide element; - wherein the mount comprises at least one first drive motor which is at least configured for effecting the axial movements of the ram shank; - wherein the ram shank is mounted so as to be pivotable about a horizontal pivot axis (X 1) that runs so as to be orthogonal to the direction of gravity; and - wherein the guide element supports at least one of a plurality of components (10, 12, 21, 23, 24, 25, 28, 30) of the mount and on a support on which said guide element is assembled is pivotable about the pivot axis (X 1),