A method for automatically returning to a first media asset that was replaced by playback of a second media asset when the first media asset is trending in social chatter, the method comprising: identifying a first media asset being played back at user equipment; receiving at the user equipment, from a user input device, a command to access a second media asset; in response to the command to access the second media asset, replacing playback of the first media asset at the user equipment with playback of the second media asset; monitoring social media activity for chatter that relates to the identified first media asset, wherein the chatter comprises at least one of public messages, private messages, group messages, posts, and status updates; and in response to detecting, during the monitoring, chatter that relates to the identified first media asset: measuring an amount of chatter that relates to the identified first media asset; determining whether the amount of chatter that relates to the identified first media asset exceeds a threshold amount; and in response to determining that the amount of chatter that relates to the identified first media asset exceeds the threshold amount: identifying a play position in the identified first media asset that corresponds to the detected chatter; and replacing playback of the second media asset at the user equipment with playback of the first media asset starting from the identified play position. identifying a first media asset being played back at user equipment; receiving at the user equipment, from a user input device, a command to access a second media asset; in response to the command to access the second media asset, replacing playback of the first media asset at the user equipment with playback of the second media asset; monitoring social media activity for chatter that relates to the identified first media asset, wherein the chatter comprises at least one of public messages, private messages, group messages, posts, and status updates; and in response to detecting, during the monitoring, chatter that relates to the identified first media asset: measuring an amount of chatter that relates to the identified first media asset; determining whether the amount of chatter that relates to the identified first media asset exceeds a threshold amount; and in response to determining that the amount of chatter that relates to the identified first media asset exceeds the threshold amount: identifying a play position in the identified first media asset that corresponds to the detected chatter; and replacing playback of the second media asset at the user equipment with playback of the first media asset starting from the identified play position. measuring an amount of chatter that relates to the identified first media asset; determining whether the amount of chatter that relates to the identified first media asset exceeds a threshold amount; and in response to determining that the amount of chatter that relates to the identified first media asset exceeds the threshold amount: identifying a play position in the identified first media asset that corresponds to the detected chatter; and replacing playback of the second media asset at the user equipment with playback of the first media asset starting from the identified play position. identifying a play position in the identified first media asset that corresponds to the detected chatter; and replacing playback of the second media asset at the user equipment with playback of the first media asset starting from the identified play position.