An apparatus, comprising: at least one processor; at least one memory including computer program code, the memory and the computer program code configured to, working with the processor, cause the apparatus to perform at least the following: causation of display of information on a head mounted display that is worn by a user; receipt of eye movement information associated with the user; and receipt of head movement information associated with the user; the apparatus being characterized by the computer program code being configured to cause the apparatus to perform: determination of whether the eye movement information and the head movement information are inconsistent with the user viewing the information on the head mounted display, wherein determination of whether the eye movement information and the head movement information are inconsistent with the user viewing the information on the head mounted display comprises determination of whether a head deviation direction is opposite to an eye deviation direction; and decrease of prominence of the information on the head mounted display based, at least in part, on a determination that the head deviation direction is opposite to the eye deviation direction. at least one processor; at least one memory including computer program code, the memory and the computer program code configured to, working with the processor, cause the apparatus to perform at least the following: causation of display of information on a head mounted display that is worn by a user; receipt of eye movement information associated with the user; and receipt of head movement information associated with the user; the apparatus being characterized by the computer program code being configured to cause the apparatus to perform: determination of whether the eye movement information and the head movement information are inconsistent with the user viewing the information on the head mounted display, wherein determination of whether the eye movement information and the head movement information are inconsistent with the user viewing the information on the head mounted display comprises determination of whether a head deviation direction is opposite to an eye deviation direction; and decrease of prominence of the information on the head mounted display based, at least in part, on a determination that the head deviation direction is opposite to the eye deviation direction. causation of display of information on a head mounted display that is worn by a user; receipt of eye movement information associated with the user; and receipt of head movement information associated with the user; the apparatus being characterized by the computer program code being configured to cause the apparatus to perform: determination of whether the eye movement information and the head movement information are inconsistent with the user viewing the information on the head mounted display, wherein determination of whether the eye movement information and the head movement information are inconsistent with the user viewing the information on the head mounted display comprises determination of whether a head deviation direction is opposite to an eye deviation direction; and decrease of prominence of the information on the head mounted display based, at least in part, on a determination that the head deviation direction is opposite to the eye deviation direction. determination of whether the eye movement information and the head movement information are inconsistent with the user viewing the information on the head mounted display, wherein determination of whether the eye movement information and the head movement information are inconsistent with the user viewing the information on the head mounted display comprises determination of whether a head deviation direction is opposite to an eye deviation direction; and decrease of prominence of the information on the head mounted display based, at least in part, on a determination that the head deviation direction is opposite to the eye deviation direction.