A computer-implemented method for updating a back-end database containing data sets that populate a plurality of dynamic web pages of a website, the method comprising: receiving via a user interface, a plurality of data elements (211, 2710, 2714, 2718, 2906, 3212), the data elements organized into one or more groups (210, 2710) of at least one data element, each group for display on a separate dynamic web page of a website; storing the groups of at least one data element in the back-end database; generating a plurality of virtual web pages and associating a unique URL with each of the plurality of virtual web pages, wherein: each of the plurality of virtual web pages (421, 2712, 3111, 3312) is generated using a sitemap referencing the unique URL of each of the plurality of virtual pages, the sitemap enabling navigation between the plurality of virtual web pages, each virtual web page is a preview of a corresponding actual dynamic web page (2910, 2912) before the corresponding actual dynamic web page goes live, and each of the corresponding actual dynamic web pages is not designed with functionality for updating the back-end database; displaying each group of at least one data element in a separate one of the plurality of virtual web pages; displaying an editing tool to permit a user to edit a virtual web page from the plurality of virtual web pages; receiving (2616, 2618) edits to the virtual web page; translating the edits to the virtual web page into updates for the back-end database; storing the updates in the back-end database; and enabling, during a live view of a corresponding actual dynamic web page associated with the virtual web page, a display on the corresponding actual dynamic web page with the updates made to the virtual web page during the preview. receiving via a user interface, a plurality of data elements (211, 2710, 2714, 2718, 2906, 3212), the data elements organized into one or more groups (210, 2710) of at least one data element, each group for display on a separate dynamic web page of a website; storing the groups of at least one data element in the back-end database; generating a plurality of virtual web pages and associating a unique URL with each of the plurality of virtual web pages, wherein: each of the plurality of virtual web pages (421, 2712, 3111, 3312) is generated using a sitemap referencing the unique URL of each of the plurality of virtual pages, the sitemap enabling navigation between the plurality of virtual web pages, each virtual web page is a preview of a corresponding actual dynamic web page (2910, 2912) before the corresponding actual dynamic web page goes live, and each of the corresponding actual dynamic web pages is not designed with functionality for updating the back-end database; each of the plurality of virtual web pages (421, 2712, 3111, 3312) is generated using a sitemap referencing the unique URL of each of the plurality of virtual pages, the sitemap enabling navigation between the plurality of virtual web pages, each virtual web page is a preview of a corresponding actual dynamic web page (2910, 2912) before the corresponding actual dynamic web page goes live, and each of the corresponding actual dynamic web pages is not designed with functionality for updating the back-end database; displaying each group of at least one data element in a separate one of the plurality of virtual web pages; displaying an editing tool to permit a user to edit a virtual web page from the plurality of virtual web pages; receiving (2616, 2618) edits to the virtual web page; translating the edits to the virtual web page into updates for the back-end database; storing the updates in the back-end database; and enabling, during a live view of a corresponding actual dynamic web page associated with the virtual web page, a display on the corresponding actual dynamic web page with the updates made to the virtual web page during the preview.