A package (500, 900) comprising: a) an interactive lid (100, 200, 300, 400, 501, 600, 700, 800) for a package (500, 900), the lid (100, 200, 300, 400, 500, 600, 700, 800) comprising a hollow body (101, 201, 301, 401, 601, 701, 801, 901) defined by a flexible shell (110, 210, 310, 410, 510, 610, 810, 910), wherein the shell (110, 210, 310, 410, 510, 610, 810, 910) is reversibly deformable or comprises regions that are reversibly deformable, the lid (100, 200, 300, 400, 501, 600, 700, 800) adapted for launching or propelling an item when the item is placed on the shell (110, 210, 310, 410, 510, 610, 810, 910) or on a reversibly deformable region of the shell (110, 210, 310, 410, 510, 610, 810, 910), wherein when the shell (110, 210, 310, 410, 510, 610, 810, 910) is deformed and thereafter springs back to its undeformed shape, the springing action propels the item away from the lid (100, 200, 300, 400, 501, 600, 700, 800), wherein the lid (100, 200, 300, 400, 501, 600, 700, 800) further comprises at least one launching station (130, 230, 330, 430, 530, 630, 730, 830a, 930) configured for placement of an object (102, 502, 702) to be launched or propelled from the lid (100, 200, 300, 400, 501, 600, 700, 800), wherein one or more of the at least one launching station (130, 230, 330, 430, 530, 630, 730, 830a, 930) comprises a shape that is complementary to a shape of an object (102, 502, 702) to be launched or propelled; and b) a container (160, 570, 770, 970) adapted to receive the interactive lid (100, 200, 300, 400, 501, 600, 700, 800) and comprising a plurality of complementary-shaped items suitable for launching from the interactive lid (100, 200, 300, 400, 501, 600, 700, 800). a) an interactive lid (100, 200, 300, 400, 501, 600, 700, 800) for a package (500, 900), the lid (100, 200, 300, 400, 500, 600, 700, 800) comprising a hollow body (101, 201, 301, 401, 601, 701, 801, 901) defined by a flexible shell (110, 210, 310, 410, 510, 610, 810, 910), wherein the shell (110, 210, 310, 410, 510, 610, 810, 910) is reversibly deformable or comprises regions that are reversibly deformable, the lid (100, 200, 300, 400, 501, 600, 700, 800) adapted for launching or propelling an item when the item is placed on the shell (110, 210, 310, 410, 510, 610, 810, 910) or on a reversibly deformable region of the shell (110, 210, 310, 410, 510, 610, 810, 910), wherein when the shell (110, 210, 310, 410, 510, 610, 810, 910) is deformed and thereafter springs back to its undeformed shape, the springing action propels the item away from the lid (100, 200, 300, 400, 501, 600, 700, 800), wherein the lid (100, 200, 300, 400, 501, 600, 700, 800) further comprises at least one launching station (130, 230, 330, 430, 530, 630, 730, 830a, 930) configured for placement of an object (102, 502, 702) to be launched or propelled from the lid (100, 200, 300, 400, 501, 600, 700, 800), wherein one or more of the at least one launching station (130, 230, 330, 430, 530, 630, 730, 830a, 930) comprises a shape that is complementary to a shape of an object (102, 502, 702) to be launched or propelled; and b) a container (160, 570, 770, 970) adapted to receive the interactive lid (100, 200, 300, 400, 501, 600, 700, 800) and comprising a plurality of complementary-shaped items suitable for launching from the interactive lid (100, 200, 300, 400, 501, 600, 700, 800).