A system, comprising: a wireless electronic device configured to broadcast a unique identifier over a wireless local area network; and a computing device (106; 108; 116), the computing device being coupled to the wireless local area network and configured to receive and select the broadcasted unique identifier to enter into communication with the wireless electronic device over the wireless local area network; characterised in that the wireless electronic device is further configured to: receive a communication from the computing device (106; 108; 116) and, responsive thereto, determine a type of the computing device; and redirect the computing device to a location (112; 120) on a wide area network where an application configured to enable the computing device to interface with the wireless electronic device and suitable for the determined type of computing device is available for download to the computing device; and wherein the computing device (106; 108; 116) is further configured to: present, on a user interface, the application for download from the location on the wide area network; and in response to a download request from the user interface, download and install the application to enable the computing device to operate the wireless electronic device. a wireless electronic device configured to broadcast a unique identifier over a wireless local area network; and a computing device (106; 108; 116), the computing device being coupled to the wireless local area network and configured to receive and select the broadcasted unique identifier to enter into communication with the wireless electronic device over the wireless local area network; characterised in that the wireless electronic device is further configured to: receive a communication from the computing device (106; 108; 116) and, responsive thereto, determine a type of the computing device; and redirect the computing device to a location (112; 120) on a wide area network where an application configured to enable the computing device to interface with the wireless electronic device and suitable for the determined type of computing device is available for download to the computing device; and receive a communication from the computing device (106; 108; 116) and, responsive thereto, determine a type of the computing device; and redirect the computing device to a location (112; 120) on a wide area network where an application configured to enable the computing device to interface with the wireless electronic device and suitable for the determined type of computing device is available for download to the computing device; and wherein the computing device (106; 108; 116) is further configured to: present, on a user interface, the application for download from the location on the wide area network; and in response to a download request from the user interface, download and install the application to enable the computing device to operate the wireless electronic device. present, on a user interface, the application for download from the location on the wide area network; and in response to a download request from the user interface, download and install the application to enable the computing device to operate the wireless electronic device.