A method implemented by a location context notifier in a mobile device, the method comprising: determining a location of a mobile device (10, 35); based on the location of the mobile device (10, 35), determining a point of interest in a vicinity of the mobile device (10, 35) by automatically selecting (5-2, 5-4) one of a plurality of points of interest according to at least one criterion such that the selected point of interest conveys the location of the mobile device (10, 35); generating location context information indicating the point of interest; and executing a location notification using the location context information in order to convey the location of the mobile device (10, 35) to at least one other device (30, 35) for display at the at least one other device (30, 35); wherein: the plurality of points of interest comprise public points of interest; the method being further characterized by: determining a point of interest in a vicinity of the mobile device (10, 35) comprises, by the location context notifier in the mobile device (10, 35): in response to determining that the mobile device (10, 35) is in the vicinity of a user-personal point of interest, selecting the user-personal point of interest; in response to determining that there are no user-personal points of interest in the vicinity of the mobile device (10, 35): querying a communal database on a server for a public point of interest in the vicinity of the mobile device (10, 35) and in response selecting a public point of interest in the vicinity of the mobile device (10, 35). determining a location of a mobile device (10, 35); based on the location of the mobile device (10, 35), determining a point of interest in a vicinity of the mobile device (10, 35) by automatically selecting (5-2, 5-4) one of a plurality of points of interest according to at least one criterion such that the selected point of interest conveys the location of the mobile device (10, 35); generating location context information indicating the point of interest; and executing a location notification using the location context information in order to convey the location of the mobile device (10, 35) to at least one other device (30, 35) for display at the at least one other device (30, 35); wherein: the plurality of points of interest comprise public points of interest; the method being further characterized by: determining a point of interest in a vicinity of the mobile device (10, 35) comprises, by the location context notifier in the mobile device (10, 35): in response to determining that the mobile device (10, 35) is in the vicinity of a user-personal point of interest, selecting the user-personal point of interest; in response to determining that there are no user-personal points of interest in the vicinity of the mobile device (10, 35): querying a communal database on a server for a public point of interest in the vicinity of the mobile device (10, 35) and in response selecting a public point of interest in the vicinity of the mobile device (10, 35). in response to determining that the mobile device (10, 35) is in the vicinity of a user-personal point of interest, selecting the user-personal point of interest; in response to determining that there are no user-personal points of interest in the vicinity of the mobile device (10, 35): querying a communal database on a server for a public point of interest in the vicinity of the mobile device (10, 35) and in response selecting a public point of interest in the vicinity of the mobile device (10, 35). querying a communal database on a server for a public point of interest in the vicinity of the mobile device (10, 35) and in response selecting a public point of interest in the vicinity of the mobile device (10, 35).