An apparatus, comprising: a logic circuit; and logic operative on the logic circuit to: identify mass reaction indicia from motion data that corresponds to a first set of computing devices associated with audience members of a live audience attending a live event, wherein the computing devices of the first set are located within a geographic area hosting the live event or surrounding a venue for the live event, wherein the first set of computing devices record global positioning system, GPS, coordinates and generate the motion data through devices such as an accelerometer, a proximity sensor, a gyroscope, a magnetometer, a sensor core, and/ or a compass, and regularly submit the GPS coordinates for processing of changes of the GPS coordinates; aggregate the motion data and identify concurrent movement patterns within a certain time period among a certain number of the first set of computing devices; correlate the concurrent movement patterns with data of the live event to determine whether the live audience are experiencing a mass reaction to a pivotal moment or climax of the live event; when it is determined that the live audience are experiencing a mass reaction to the live event, store data mapping the pivotal moment or climax to the concurrent movement patterns in the mass reaction indicia; and generate visual indicator data based upon the mass reaction indicia that is communicated to a second set of computing devices associated with an online audience. a logic circuit; and logic operative on the logic circuit to: identify mass reaction indicia from motion data that corresponds to a first set of computing devices associated with audience members of a live audience attending a live event, wherein the computing devices of the first set are located within a geographic area hosting the live event or surrounding a venue for the live event, wherein the first set of computing devices record global positioning system, GPS, coordinates and generate the motion data through devices such as an accelerometer, a proximity sensor, a gyroscope, a magnetometer, a sensor core, and/ or a compass, and regularly submit the GPS coordinates for processing of changes of the GPS coordinates; aggregate the motion data and identify concurrent movement patterns within a certain time period among a certain number of the first set of computing devices; correlate the concurrent movement patterns with data of the live event to determine whether the live audience are experiencing a mass reaction to a pivotal moment or climax of the live event; when it is determined that the live audience are experiencing a mass reaction to the live event, store data mapping the pivotal moment or climax to the concurrent movement patterns in the mass reaction indicia; and generate visual indicator data based upon the mass reaction indicia that is communicated to a second set of computing devices associated with an online audience. identify mass reaction indicia from motion data that corresponds to a first set of computing devices associated with audience members of a live audience attending a live event, wherein the computing devices of the first set are located within a geographic area hosting the live event or surrounding a venue for the live event, wherein the first set of computing devices record global positioning system, GPS, coordinates and generate the motion data through devices such as an accelerometer, a proximity sensor, a gyroscope, a magnetometer, a sensor core, and/ or a compass, and regularly submit the GPS coordinates for processing of changes of the GPS coordinates; aggregate the motion data and identify concurrent movement patterns within a certain time period among a certain number of the first set of computing devices; correlate the concurrent movement patterns with data of the live event to determine whether the live audience are experiencing a mass reaction to a pivotal moment or climax of the live event; when it is determined that the live audience are experiencing a mass reaction to the live event, store data mapping the pivotal moment or climax to the concurrent movement patterns in the mass reaction indicia; and generate visual indicator data based upon the mass reaction indicia that is communicated to a second set of computing devices associated with an online audience.