A pneumatic tire including a pair of bead portions each having a bead core embedded therein, a pair of sidewall portions extending from the bead portions toward the outer side in the tire radial direction, a tread portion extending across the respective sidewall portions, and a decorative band having a smooth surface and formed on the sidewall portion, wherein: the outermost end in the tire radial direction of the decorative band is positioned on the inner side in the tire radial direction than the largest width position (Pw) of the tire; characterized in that the decorative band includes a plurality of decorative lines (11, 12) each extending in the tire circumferential direction and having a higher value of the HSV color system than the base color of the tire; the value of the HSV color system and/or hue of the decorative line (11, 12) having the highest value of the HSV color system is different from the value of the HSV color system and/or hue of at least one of other decorative lines (11, 12), the decorative band is made, by printing, from UV curable ink; a contamination preventive layer, containing butyl-based rubber and inorganic clay minerals but not containing an anti-oxidant, is provided adjacent to the decorative band; the decorative line on the outermost side in the tire radial direction having the highest value of the HSV color system of 100% among the decorative lines (11, 12) takes on a white color; a width in the tire radial direction of each decorative line (11, 12) of the decorative band is in the range of 2 % to 10 % of the cross sectional height SH of the tire; and provided that d represents a distance in the tire radial direction between the radially outermost end of the decorative band and the bead base line and SH represents a cross sectional height of the tire, 0.35 × SH ≤ d < 0.50 × SH. the outermost end in the tire radial direction of the decorative band is positioned on the inner side in the tire radial direction than the largest width position (Pw) of the tire; characterized in that the decorative band includes a plurality of decorative lines (11, 12) each extending in the tire circumferential direction and having a higher value of the HSV color system than the base color of the tire; the value of the HSV color system and/or hue of the decorative line (11, 12) having the highest value of the HSV color system is different from the value of the HSV color system and/or hue of at least one of other decorative lines (11, 12), the decorative band is made, by printing, from UV curable ink; a contamination preventive layer, containing butyl-based rubber and inorganic clay minerals but not containing an anti-oxidant, is provided adjacent to the decorative band; the decorative line on the outermost side in the tire radial direction having the highest value of the HSV color system of 100% among the decorative lines (11, 12) takes on a white color; a width in the tire radial direction of each decorative line (11, 12) of the decorative band is in the range of 2 % to 10 % of the cross sectional height SH of the tire; and provided that d represents a distance in the tire radial direction between the radially outermost end of the decorative band and the bead base line and SH represents a cross sectional height of the tire, 0.35 × SH ≤ d < 0.50 × SH.