A dart game apparatus comprising: a dart target having a plurality of score areas; a sensing unit sensing a hit location of a dart pin in the dart target; a display area formed to surround an exterior of the dart target, provided in a body structure of the dart game apparatus, and disposed to output a changeable image to a location adjacent to at least a part of an outline of the dart target; a target illumination unit irradiating light to the dart target or a periphery of the dart target; and a controller controlling the target illumination unit and determining an area to which the target illumination unit irradiates the light at least partially based on a hit location of a dart pin in the dart target, whereby said area is determined by said controller as at least one of: - an area hit by the dart pin in the dart target, - a portion adjacent to a point where a line extending from the center of the dart target to the location which the dart pin hits meets the outline of the dart target, or - an area which belongs to a predetermined distance range from the hit location of the fart pin in the dart target, wherein the dart game apparatus further comprises a touch unit disposed on at least a part of a dart plate and recognizing a touch input of the user, and wherein the controller further: determines whether a predetermined event occurs at least partially based on progress information of a dart game which is currently in progress before the dart pin is thrown, when the predetermined event occurs, determines a recommendation score area to which the target illumination unit irradiates the light based on the predetermined event which occurs, controls the target illumination unit to irradiate the light to the recommendation score area, and controls at least one of an intensity or a color of the light irradiated by the target illumination unit when it receives a signal indicating whether the user is to throw the dart through the touch unit. a dart target having a plurality of score areas; a sensing unit sensing a hit location of a dart pin in the dart target; a display area formed to surround an exterior of the dart target, provided in a body structure of the dart game apparatus, and disposed to output a changeable image to a location adjacent to at least a part of an outline of the dart target; a target illumination unit irradiating light to the dart target or a periphery of the dart target; and a controller controlling the target illumination unit and determining an area to which the target illumination unit irradiates the light at least partially based on a hit location of a dart pin in the dart target, whereby said area is determined by said controller as at least one of: - an area hit by the dart pin in the dart target, - a portion adjacent to a point where a line extending from the center of the dart target to the location which the dart pin hits meets the outline of the dart target, or - an area which belongs to a predetermined distance range from the hit location of the fart pin in the dart target, wherein the dart game apparatus further comprises a touch unit disposed on at least a part of a dart plate and recognizing a touch input of the user, and wherein the controller further: - an area hit by the dart pin in the dart target, - a portion adjacent to a point where a line extending from the center of the dart target to the location which the dart pin hits meets the outline of the dart target, or - an area which belongs to a predetermined distance range from the hit location of the fart pin in the dart target, determines whether a predetermined event occurs at least partially based on progress information of a dart game which is currently in progress before the dart pin is thrown, when the predetermined event occurs, determines a recommendation score area to which the target illumination unit irradiates the light based on the predetermined event which occurs, controls the target illumination unit to irradiate the light to the recommendation score area, and controls at least one of an intensity or a color of the light irradiated by the target illumination unit when it receives a signal indicating whether the user is to throw the dart through the touch unit.