A method for intelligently guiding a user to an elevator/escalator, which is applied in a terminal, comprising: determining a current location of the user; acquiring a starting floor and a target floor of the user; acquiring route data for arriving at a target elevator/escalator based on the current location of the user, the starting floor and the target floor; and guiding the user to the target elevator/escalator based on the route data; characterised in that acquiring route data for arriving at a target elevator/escalator based on the current location of the user, the starting floor and the target floor, comprises: determining a target elevator/escalator type for the target elevator/escalator based on a difference between the starting floor and the target floor by: calculating a difference value between the starting floor and the target floor; deciding whether the difference value is smaller than a preset threshold; if the difference value is smaller than the preset threshold, determining an escalator as the target elevator/escalator type; and if the difference value is larger than or equal to the preset threshold, determining an elevator as the target elevator/escalator type acquiring a location of each elevator/escalator of the target elevator/escalator type on the starting floor; and acquiring route data to arrive at a closet elevator/escalator of the target elevator/escalator type based on the current location of the user and all of the locations of the elevator/escalators of the target elevator/escalator type. determining a current location of the user; acquiring a starting floor and a target floor of the user; acquiring route data for arriving at a target elevator/escalator based on the current location of the user, the starting floor and the target floor; and guiding the user to the target elevator/escalator based on the route data; characterised in that acquiring route data for arriving at a target elevator/escalator based on the current location of the user, the starting floor and the target floor, comprises: determining a target elevator/escalator type for the target elevator/escalator based on a difference between the starting floor and the target floor by: calculating a difference value between the starting floor and the target floor; deciding whether the difference value is smaller than a preset threshold; if the difference value is smaller than the preset threshold, determining an escalator as the target elevator/escalator type; and if the difference value is larger than or equal to the preset threshold, determining an elevator as the target elevator/escalator type acquiring a location of each elevator/escalator of the target elevator/escalator type on the starting floor; and acquiring route data to arrive at a closet elevator/escalator of the target elevator/escalator type based on the current location of the user and all of the locations of the elevator/escalators of the target elevator/escalator type. determining a target elevator/escalator type for the target elevator/escalator based on a difference between the starting floor and the target floor by: calculating a difference value between the starting floor and the target floor; deciding whether the difference value is smaller than a preset threshold; if the difference value is smaller than the preset threshold, determining an escalator as the target elevator/escalator type; and if the difference value is larger than or equal to the preset threshold, determining an elevator as the target elevator/escalator type calculating a difference value between the starting floor and the target floor; deciding whether the difference value is smaller than a preset threshold; if the difference value is smaller than the preset threshold, determining an escalator as the target elevator/escalator type; and if the difference value is larger than or equal to the preset threshold, determining an elevator as the target elevator/escalator type acquiring a location of each elevator/escalator of the target elevator/escalator type on the starting floor; and acquiring route data to arrive at a closet elevator/escalator of the target elevator/escalator type based on the current location of the user and all of the locations of the elevator/escalators of the target elevator/escalator type.