A system comprising a processor configured to: communicate with a plurality of mobile devices in wireless communication with a hardware infrastructure of a mobile network, the hardware infrastructure configured to provide wireless access to the mobile network; determine an infrastructure performance indicator descriptive of an operational performance of the hardware infrastructure in wireless communication with one of the plurality of mobile devices at one of multiple geographic locations wirelessly served by the hardware infrastructure, said infrastructure performance indicator comprising at least one infrastructure event, the at least one infrastructure event including a scheduled maintenance of the hardware infrastructure; manage network loads of the mobile network by incentivizing movement of mobile devices between said multiple geographic locations wirelessly served by the hardware infrastructure, said incentivizing movement comprising: analyzing the infrastructure performance indicator to identify problems in a portion of the hardware infrastructure; generating, based on said analysis of the infrastructure performance indicator, a reward record configured to associate a reward with a target geographic location wirelessly served by the hardware infrastructure, said reward adding value to a user of a mobile device of the plurality of mobile devices; and instructing mobile devices of the plurality of mobile devices to display an indication of the reward record at a position on the display of each mobile device representative of the target geographic location to incentivize movement of said mobile devices from the geographic location served by the portion of the hardware infrastructure to the target geographic location. communicate with a plurality of mobile devices in wireless communication with a hardware infrastructure of a mobile network, the hardware infrastructure configured to provide wireless access to the mobile network; determine an infrastructure performance indicator descriptive of an operational performance of the hardware infrastructure in wireless communication with one of the plurality of mobile devices at one of multiple geographic locations wirelessly served by the hardware infrastructure, said infrastructure performance indicator comprising at least one infrastructure event, the at least one infrastructure event including a scheduled maintenance of the hardware infrastructure; manage network loads of the mobile network by incentivizing movement of mobile devices between said multiple geographic locations wirelessly served by the hardware infrastructure, said incentivizing movement comprising: analyzing the infrastructure performance indicator to identify problems in a portion of the hardware infrastructure; generating, based on said analysis of the infrastructure performance indicator, a reward record configured to associate a reward with a target geographic location wirelessly served by the hardware infrastructure, said reward adding value to a user of a mobile device of the plurality of mobile devices; and instructing mobile devices of the plurality of mobile devices to display an indication of the reward record at a position on the display of each mobile device representative of the target geographic location to incentivize movement of said mobile devices from the geographic location served by the portion of the hardware infrastructure to the target geographic location. analyzing the infrastructure performance indicator to identify problems in a portion of the hardware infrastructure; generating, based on said analysis of the infrastructure performance indicator, a reward record configured to associate a reward with a target geographic location wirelessly served by the hardware infrastructure, said reward adding value to a user of a mobile device of the plurality of mobile devices; and instructing mobile devices of the plurality of mobile devices to display an indication of the reward record at a position on the display of each mobile device representative of the target geographic location to incentivize movement of said mobile devices from the geographic location served by the portion of the hardware infrastructure to the target geographic location.