A promotion distribution system for distributing promotions to mobile devices located in a geographically defined broadcast target area (502, 1502), wherein the system has a local distribution server configured for receiving a transmitted promotion from a promotion server and transmitting a local distribution message including the promotion to a local distribution network, and the local distribution network having one or more local transmission devices (1614 and 1616) coupled to local distribution server and configured for receiving the transmitted local distribution message and transmitting a promotion signal including the promotion to a particular mobile device associated with the local distribution network; the system further comprising: the promotion server configured for storing a plurality of promotions, each promotion being associated with one of a plurality of promotion clients each being located within the broadcast target area (502, 1502) and with a promotion client identifier, and transmitting one of the promotions along with the broadcast target area (502, 1502); a broadcast server configured for receiving the transmitted promotion with the broadcast target area (502, 1502) and forwarding the promotion with the broadcast target area (502, 1502) to a distribution network providing wireless broadcast messaging within at least a portion of the broadcast target area for distribution to mobile devices located within the broadcast target area (502, 1502); a target area distribution server associated with the distribution network configured for receiving the forwarded promotion with the broadcast target area (502, 1502) from the broadcast server, identifying an address of a network transmission element within the distribution network providing wireless broadcast messaging service to at least a portion of the broadcast target area (502, 1502), and transmitting a broadcast message including the forwarded promotion to mobile devices located within the broadcast target area (502, 1502); a plurality of promotion client identification devices (1615, 1617), in the local distribution network, each configured for generating a promotion client identification signal including the promotion client identifier indicating a proximity of the particular mobile device to the promotion client; and the particular mobile device configured for receiving the broadcast message from the target area distribution server, displaying the promotion provided in the received broadcast message, receiving the transmitted promotion signal from the local distribution network, storing the promotions received within the transmitted promotion signal, receiving one of the generated promotion client identification signals, and displaying the promotion in the received promotion signal, associated with the received generated promotion client identification signal. the promotion server configured for storing a plurality of promotions, each promotion being associated with one of a plurality of promotion clients each being located within the broadcast target area (502, 1502) and with a promotion client identifier, and transmitting one of the promotions along with the broadcast target area (502, 1502); a broadcast server configured for receiving the transmitted promotion with the broadcast target area (502, 1502) and forwarding the promotion with the broadcast target area (502, 1502) to a distribution network providing wireless broadcast messaging within at least a portion of the broadcast target area for distribution to mobile devices located within the broadcast target area (502, 1502); a target area distribution server associated with the distribution network configured for receiving the forwarded promotion with the broadcast target area (502, 1502) from the broadcast server, identifying an address of a network transmission element within the distribution network providing wireless broadcast messaging service to at least a portion of the broadcast target area (502, 1502), and transmitting a broadcast message including the forwarded promotion to mobile devices located within the broadcast target area (502, 1502); a plurality of promotion client identification devices (1615, 1617), in the local distribution network, each configured for generating a promotion client identification signal including the promotion client identifier indicating a proximity of the particular mobile device to the promotion client; and the particular mobile device configured for receiving the broadcast message from the target area distribution server, displaying the promotion provided in the received broadcast message, receiving the transmitted promotion signal from the local distribution network, storing the promotions received within the transmitted promotion signal, receiving one of the generated promotion client identification signals, and displaying the promotion in the received promotion signal, associated with the received generated promotion client identification signal.