A method performed by an apparatus for providing communication sessions within a transport vessel served via a wireless communications link (155, 160), comprising: receiving a plurality of reward offers from one or more brand partner devices, the plurality of reward offers comprising respective rewards including the communication sessions in exchange for a passenger completing respective brand interactions, the plurality of reward offers associated with target characteristics; identifying profile information of a plurality of passengers scheduled for a travel segment of the transport vessel, the profile information comprising one or more respective user characteristics for the plurality of passengers; determining a scarcity factor based at least in part on characteristics of the travel segment; selecting a group of reward offers of the plurality of reward offers, comprising applying the scarcity factor to the plurality of reward offers; selecting a subset of reward offers from the selected group of reward offers for a passenger from the plurality of passengers, the selection based at least in part on the identified profile information of the passenger and the target characteristics associated with the plurality of reward offers; providing the subset of reward offers to the passenger; receiving an indication of completion by the passenger of the respective brand interaction of a selected reward offer of the subset of reward offers; and establishing a communication session over the wireless communications link (155, 160) for a communication device associated with the passenger via a multi-user access terminal on the transport vessel based at least in part on the completion of the respective brand interaction of the selected reward offer, wherein a characteristic of the communication session is based at least in part on the respective reward of the selected reward offer. receiving a plurality of reward offers from one or more brand partner devices, the plurality of reward offers comprising respective rewards including the communication sessions in exchange for a passenger completing respective brand interactions, the plurality of reward offers associated with target characteristics; identifying profile information of a plurality of passengers scheduled for a travel segment of the transport vessel, the profile information comprising one or more respective user characteristics for the plurality of passengers; determining a scarcity factor based at least in part on characteristics of the travel segment; selecting a group of reward offers of the plurality of reward offers, comprising applying the scarcity factor to the plurality of reward offers; selecting a subset of reward offers from the selected group of reward offers for a passenger from the plurality of passengers, the selection based at least in part on the identified profile information of the passenger and the target characteristics associated with the plurality of reward offers; providing the subset of reward offers to the passenger; receiving an indication of completion by the passenger of the respective brand interaction of a selected reward offer of the subset of reward offers; and establishing a communication session over the wireless communications link (155, 160) for a communication device associated with the passenger via a multi-user access terminal on the transport vessel based at least in part on the completion of the respective brand interaction of the selected reward offer, wherein a characteristic of the communication session is based at least in part on the respective reward of the selected reward offer.