An electronic device comprising: a display; a display driver integrated circuit, DDI, electrically coupled with the display; a memory configured to store an image consisting of effective pixels and non effective pixels, and a processor configured to: analyze a horizontal spatial frequency of the effective pixels included in the image horizontal line by horizontal line, from a first horizontal line at one end of the image to a last horizontal line at the other end of the image along a vertical axis: analyze a vertical spatial frequency of the effective pixels included in the image vertical line by vertical line, from a first vertical line at one end of the image to a last vertical line at the other end of the image along a horizontal axis; wherein the processor is configured to obtain, from said analyzing the horizontal spatial frequency, horizontal width information of the effective pixels and, from said analyzing the vertical spatial frequency, vertical width information of the effective pixels, and is further configured to set a representative value of the horizontal width information and the representative value of the vertical width information as horizontal and vertical movement intervals of the image respectively, wherein the representative value is one of the average of the widths included in the respective width information and the maximum among said widths, and the horizontal and vertical movement intervals are respectively horizontal and vertical distances in pixels by which the image is to be moved on the display, and wherein the DDI is configured to: display the image on the display in response to determining that at least part of the processor is deactivated; and change a display location of the image within a movement range depending on the horizontal and vertical movement intervals and a movement period, wherein the movement period is a time period for the image to be displayed at one location to avoid burn-in of the display. a display; a display driver integrated circuit, DDI, electrically coupled with the display; a memory configured to store an image consisting of effective pixels and non effective pixels, and a processor configured to: analyze a horizontal spatial frequency of the effective pixels included in the image horizontal line by horizontal line, from a first horizontal line at one end of the image to a last horizontal line at the other end of the image along a vertical axis: analyze a vertical spatial frequency of the effective pixels included in the image vertical line by vertical line, from a first vertical line at one end of the image to a last vertical line at the other end of the image along a horizontal axis; wherein the processor is configured to obtain, from said analyzing the horizontal spatial frequency, horizontal width information of the effective pixels and, from said analyzing the vertical spatial frequency, vertical width information of the effective pixels, and is further configured to set a representative value of the horizontal width information and the representative value of the vertical width information as horizontal and vertical movement intervals of the image respectively, wherein the representative value is one of the average of the widths included in the respective width information and the maximum among said widths, and the horizontal and vertical movement intervals are respectively horizontal and vertical distances in pixels by which the image is to be moved on the display, and wherein the DDI is configured to: display the image on the display in response to determining that at least part of the processor is deactivated; and change a display location of the image within a movement range depending on the horizontal and vertical movement intervals and a movement period, wherein the movement period is a time period for the image to be displayed at one location to avoid burn-in of the display. display the image on the display in response to determining that at least part of the processor is deactivated; and change a display location of the image within a movement range depending on the horizontal and vertical movement intervals and a movement period, wherein the movement period is a time period for the image to be displayed at one location to avoid burn-in of the display.