An industrial process transmitter comprising: a transducer positioned to interact with an industrial process; display circuitry that is configured to display a visual output to an operator, wherein the display circuitry is configured to provide the visual output at one of a plurality of orientations; and control circuitry connected to communicate with the transducer and the display circuitry and configured to receive an input regarding a desired orientation of the industrial process transmitter, wherein in response to the received input regarding the desired orientation of the industrial process transmitter the control circuitry is configured to provide instructions to the display circuitry to modify the orientation of the visual output, the industrial process transmitter further including a local operator interface circuitry having a plurality of touch activated buttons for receiving input from an operator including input regarding the desired orientation of the industrial process transmitter and configured to communicate the input from the operator to the control circuitry, wherein the control circuitry is configured to modify functionality of the plurality of touch activated buttons based on the orientation of the industrial process transmitter, wherein the control circuitry is configured to modify the functionality of the plurality of touch activated buttons by modifying how the control circuitry interprets inputs received from each of the plurality of touch activated buttons, the industrial process transmitter further including a display shroud, wherein the display circuitry is mounted on and supported by the display shroud, the display shroud defining a viewing area, wherein the local operator interface circuitry has a plurality of cavities that are formed within the display shroud and wherein the plurality of touch activated buttons are at least partially defined within the cavities, with the display shroud having a contact structure, wherein the touch activated buttons form touch-sensitive regions of the local operator circuitry, to allow for the capacitive touch actuation by a user or operator, and the industrial process transmitter further including a transparent cover piece, the contact structure being positioned at a periphery of the display circuitry and being formed as a continuous ridge with a generally annular shape with a central opening that allows the viewing area of the display circuitry to be visible through the transparent cover piece. a transducer positioned to interact with an industrial process; display circuitry that is configured to display a visual output to an operator, wherein the display circuitry is configured to provide the visual output at one of a plurality of orientations; and control circuitry connected to communicate with the transducer and the display circuitry and configured to receive an input regarding a desired orientation of the industrial process transmitter, wherein in response to the received input regarding the desired orientation of the industrial process transmitter the control circuitry is configured to provide instructions to the display circuitry to modify the orientation of the visual output, the industrial process transmitter further including a local operator interface circuitry having a plurality of touch activated buttons for receiving input from an operator including input regarding the desired orientation of the industrial process transmitter and configured to communicate the input from the operator to the control circuitry, wherein the control circuitry is configured to modify functionality of the plurality of touch activated buttons based on the orientation of the industrial process transmitter, wherein the control circuitry is configured to modify the functionality of the plurality of touch activated buttons by modifying how the control circuitry interprets inputs received from each of the plurality of touch activated buttons, the industrial process transmitter further including a display shroud, wherein the display circuitry is mounted on and supported by the display shroud, the display shroud defining a viewing area, wherein the local operator interface circuitry has a plurality of cavities that are formed within the display shroud and wherein the plurality of touch activated buttons are at least partially defined within the cavities, with the display shroud having a contact structure, wherein the touch activated buttons form touch-sensitive regions of the local operator circuitry, to allow for the capacitive touch actuation by a user or operator, and the industrial process transmitter further including a transparent cover piece, the contact structure being positioned at a periphery of the display circuitry and being formed as a continuous ridge with a generally annular shape with a central opening that allows the viewing area of the display circuitry to be visible through the transparent cover piece.