A signal measurement reporting method, comprising: acquiring one or more cell-specific first reference signals, RSs, transmitted by a network side in M downlink beam directions of one or more first downlink beam sets for different cells, measuring the one or more cell-specific first RSs by using first RS configuration information to obtain one or more first beam information reporting values, and reporting the one or more first beam information reporting values to the network side, wherein the M is greater than 1; characterized in that, the method further comprises: acquiring one or more second RSs transmitted by the network side in N downlink beam directions of one or more second downlink beam sets for the different cells, measuring the one or more second RSs by using second RS configuration information to obtain one or more second beam information reporting values, and reporting the one or more second beam information reporting values to the network side, wherein 1<=N<M, and the one or more second downlink beam sets are determined by the network side by using the one or more first beam information reporting values; wherein the second RS configuration information is configured by the network side in a user equipment, UE, -specific configuration mode or a UE group-specific configuration mode, wherein the UE-specific configuration mode indicates that each terminal is separately configured with a beam direction; and the UE group-specific configuration mode indicates that one group of terminals in a same cell is configured with a same beam direction. acquiring one or more cell-specific first reference signals, RSs, transmitted by a network side in M downlink beam directions of one or more first downlink beam sets for different cells, measuring the one or more cell-specific first RSs by using first RS configuration information to obtain one or more first beam information reporting values, and reporting the one or more first beam information reporting values to the network side, wherein the M is greater than 1; characterized in that, the method further comprises: acquiring one or more second RSs transmitted by the network side in N downlink beam directions of one or more second downlink beam sets for the different cells, measuring the one or more second RSs by using second RS configuration information to obtain one or more second beam information reporting values, and reporting the one or more second beam information reporting values to the network side, wherein 1<=N<M, and the one or more second downlink beam sets are determined by the network side by using the one or more first beam information reporting values; wherein the second RS configuration information is configured by the network side in a user equipment, UE, -specific configuration mode or a UE group-specific configuration mode, wherein the UE-specific configuration mode indicates that each terminal is separately configured with a beam direction; and the UE group-specific configuration mode indicates that one group of terminals in a same cell is configured with a same beam direction. acquiring one or more second RSs transmitted by the network side in N downlink beam directions of one or more second downlink beam sets for the different cells, measuring the one or more second RSs by using second RS configuration information to obtain one or more second beam information reporting values, and reporting the one or more second beam information reporting values to the network side, wherein 1<=N<M, and the one or more second downlink beam sets are determined by the network side by using the one or more first beam information reporting values; wherein the second RS configuration information is configured by the network side in a user equipment, UE, -specific configuration mode or a UE group-specific configuration mode, wherein the UE-specific configuration mode indicates that each terminal is separately configured with a beam direction; and the UE group-specific configuration mode indicates that one group of terminals in a same cell is configured with a same beam direction.