A method for operating a transparent image display apparatus, the method comprising: detecting real objects located proximate to the transparent image display apparatus; determining a position of a detected real object relative to the transparent image display apparatus; selecting, from among multiple, different augmented objects associated with detected real objects, augmented objects based on the determined position of the detected real object relative to the transparent image display apparatus; and controlling display of the selected augmented object on a transparent display panel of the transparent image display apparatus, characterized in that the selecting comprises: selecting a first augmented object associated with a first real object detected with a first object sensor unit (192 QA) based on the determined position being a first position located in front of the transparent image display apparatus, the first augmented object display including information or menu data associated with the first real object; and selecting a second augmented object associated with a second real object detected with a second object sensor unit (192 QB) based on the determined position being a second position located behind the transparent image display apparatus and corresponding to a position opposite to the first position relative to the display, the second augmented object display including information or menu data associated with the second real object. detecting real objects located proximate to the transparent image display apparatus; determining a position of a detected real object relative to the transparent image display apparatus; selecting, from among multiple, different augmented objects associated with detected real objects, augmented objects based on the determined position of the detected real object relative to the transparent image display apparatus; and controlling display of the selected augmented object on a transparent display panel of the transparent image display apparatus, characterized in that the selecting comprises: selecting a first augmented object associated with a first real object detected with a first object sensor unit (192 QA) based on the determined position being a first position located in front of the transparent image display apparatus, the first augmented object display including information or menu data associated with the first real object; and selecting a second augmented object associated with a second real object detected with a second object sensor unit (192 QB) based on the determined position being a second position located behind the transparent image display apparatus and corresponding to a position opposite to the first position relative to the display, the second augmented object display including information or menu data associated with the second real object. selecting a first augmented object associated with a first real object detected with a first object sensor unit (192 QA) based on the determined position being a first position located in front of the transparent image display apparatus, the first augmented object display including information or menu data associated with the first real object; and selecting a second augmented object associated with a second real object detected with a second object sensor unit (192 QB) based on the determined position being a second position located behind the transparent image display apparatus and corresponding to a position opposite to the first position relative to the display, the second augmented object display including information or menu data associated with the second real object.