A data measurement method, comprising: Receiving, by a user equipment, UE, measurement control information sent from a base station, wherein the measurement control information comprises frequency information of a virtual intra-frequency cell, wherein the virtual intra-frequency cell is a cell on a frequency layer corresponding to a second receiver of the UE, and the second receiver is on a non-working frequency band and is used for measurement only, but not for data receiving; and Starting, by the UE according to the measurement control information, the second receiver to perform virtual intra-frequency measurement, wherein the measurement control information further comprises a measurement period of the virtual intra-frequency measurement and/or measurement time in each measurement period; and the starting, by the UE according to the measurement control information, the second receiver to perform virtual intra-frequency measurement comprises: starting, by the UE, the second receiver according to the frequency information, so that the second receiver performs the virtual intra-frequency measurement on the intra-frequency cell according to the measurement period and/or measurement time; wherein before the receiving, by the UE, measurement control information sent from a base station, the method comprises: receiving, by the UE, data through a first receiver, and at the same time, measuring signal quality in the current cell through the first receiver, if the signal quality in the cell where the UE currently stays satisfies a first preset condition, reporting, by the UE, a measurement report of the current cell to the base station, informing the base station that a signal in the current cell has been degraded and intra-frequency or inter-frequency neighboring cell measurement needs to be started. Receiving, by a user equipment, UE, measurement control information sent from a base station, wherein the measurement control information comprises frequency information of a virtual intra-frequency cell, wherein the virtual intra-frequency cell is a cell on a frequency layer corresponding to a second receiver of the UE, and the second receiver is on a non-working frequency band and is used for measurement only, but not for data receiving; and Starting, by the UE according to the measurement control information, the second receiver to perform virtual intra-frequency measurement, wherein the measurement control information further comprises a measurement period of the virtual intra-frequency measurement and/or measurement time in each measurement period; and the starting, by the UE according to the measurement control information, the second receiver to perform virtual intra-frequency measurement comprises: starting, by the UE, the second receiver according to the frequency information, so that the second receiver performs the virtual intra-frequency measurement on the intra-frequency cell according to the measurement period and/or measurement time; wherein before the receiving, by the UE, measurement control information sent from a base station, the method comprises: receiving, by the UE, data through a first receiver, and at the same time, measuring signal quality in the current cell through the first receiver, if the signal quality in the cell where the UE currently stays satisfies a first preset condition, reporting, by the UE, a measurement report of the current cell to the base station, informing the base station that a signal in the current cell has been degraded and intra-frequency or inter-frequency neighboring cell measurement needs to be started. starting, by the UE, the second receiver according to the frequency information, so that the second receiver performs the virtual intra-frequency measurement on the intra-frequency cell according to the measurement period and/or measurement time; wherein before the receiving, by the UE, measurement control information sent from a base station, the method comprises: receiving, by the UE, data through a first receiver, and at the same time, measuring signal quality in the current cell through the first receiver, if the signal quality in the cell where the UE currently stays satisfies a first preset condition, reporting, by the UE, a measurement report of the current cell to the base station, informing the base station that a signal in the current cell has been degraded and intra-frequency or inter-frequency neighboring cell measurement needs to be started. receiving, by the UE, data through a first receiver, and at the same time, measuring signal quality in the current cell through the first receiver, if the signal quality in the cell where the UE currently stays satisfies a first preset condition, reporting, by the UE, a measurement report of the current cell to the base station, informing the base station that a signal in the current cell has been degraded and intra-frequency or inter-frequency neighboring cell measurement needs to be started.