A method for associating a video capturing device with a first mobile device, the method comprising: detecting, by a video capturing device (101,106), a first mobile device in proximity; assigning, by the video capturing device (101,106), a second unique identifier to the first mobile device detected in proximity to the video capturing device (101,106); providing, by the video capturing device (101,106), a unique pattern, wherein the unique pattern encodes the second unique identifier; obtaining the unique pattern with a sensor in the first mobile device; sending, by the first mobile device, a pairing request based in part on the unique pattern to the video capturing device (101,106), the pairing request including a first unique identifier for the first mobile device, wherein the sending further comprises sending the pairing request to a cloud-based system associated with the video capturing device (101,106), the cloud-based system configured to transfer the pairing request to the video capturing device (101,106) via wireless communications, wherein the unique pattern encodes a topic associated with the video capturing device (101,106) and further wherein the pairing request is addressed to the topic; comparing, by the video capturing device (101,106), the first unique identifier in the pairing request with the second unique identifier associated to the proximity signal of the first mobile device and successfully associating the video capturing device (101,106) with the first mobile device if the comparison results in a match; and receiving a pairing notification from the video capturing device (101,106) upon successful association of the video capturing device (101,106) with the first mobile device. detecting, by a video capturing device (101,106), a first mobile device in proximity; assigning, by the video capturing device (101,106), a second unique identifier to the first mobile device detected in proximity to the video capturing device (101,106); providing, by the video capturing device (101,106), a unique pattern, wherein the unique pattern encodes the second unique identifier; obtaining the unique pattern with a sensor in the first mobile device; sending, by the first mobile device, a pairing request based in part on the unique pattern to the video capturing device (101,106), the pairing request including a first unique identifier for the first mobile device, wherein the sending further comprises sending the pairing request to a cloud-based system associated with the video capturing device (101,106), the cloud-based system configured to transfer the pairing request to the video capturing device (101,106) via wireless communications, wherein the unique pattern encodes a topic associated with the video capturing device (101,106) and further wherein the pairing request is addressed to the topic; comparing, by the video capturing device (101,106), the first unique identifier in the pairing request with the second unique identifier associated to the proximity signal of the first mobile device and successfully associating the video capturing device (101,106) with the first mobile device if the comparison results in a match; and receiving a pairing notification from the video capturing device (101,106) upon successful association of the video capturing device (101,106) with the first mobile device.