A merchandise pusher tray, comprising: a base structure including a pair of load bearing members arranged in an opposed spaced relationship, the pair of load bearing members each providing a retail merchandise support surface configured for carrying retail merchandise thereon; a pusher interposed between the pair of load bearing members and movable relative to the base structure along a first axis; at least a pair of dividers arranged mounted to the base structure and movable relative to the base structure along a second axis generally perpendicular to the first axis, the pair of dividers arranged in an opposed spaced relationship to define a retail merchandise channel having a variable width based upon an adjusted position of the pair of dividers; wherein each of the load bearing members includes a mount for mounting the base structure as a cantilevered extension from a generally vertical wall, wherein the pair of load bearing members each have a stiffness region and a support region, the stiffness region being more resistant to deflection under a loading than the support region, wherein each of the pair of load bearing members includes a structural bar and a reinforcement bar, the reinforcement bar overlapping the structural bar to form the stiffness region, wherein in the stiffness region, each of the pair of load bearing members has a first cross sectional width, and in the support region, each of the pair of load bearing members has a second cross sectional width that is less than the first cross sectional width, and wherein the reinforcement bar of each of the pair of load bearing members includes said mount formed on each reinforcement bar as a hook portion, each hook portion including a downwardly opening notch for receipt of a merchandise display bar. a base structure including a pair of load bearing members arranged in an opposed spaced relationship, the pair of load bearing members each providing a retail merchandise support surface configured for carrying retail merchandise thereon; a pusher interposed between the pair of load bearing members and movable relative to the base structure along a first axis; at least a pair of dividers arranged mounted to the base structure and movable relative to the base structure along a second axis generally perpendicular to the first axis, the pair of dividers arranged in an opposed spaced relationship to define a retail merchandise channel having a variable width based upon an adjusted position of the pair of dividers; wherein each of the load bearing members includes a mount for mounting the base structure as a cantilevered extension from a generally vertical wall, wherein the pair of load bearing members each have a stiffness region and a support region, the stiffness region being more resistant to deflection under a loading than the support region, wherein each of the pair of load bearing members includes a structural bar and a reinforcement bar, the reinforcement bar overlapping the structural bar to form the stiffness region, wherein in the stiffness region, each of the pair of load bearing members has a first cross sectional width, and in the support region, each of the pair of load bearing members has a second cross sectional width that is less than the first cross sectional width, and wherein the reinforcement bar of each of the pair of load bearing members includes said mount formed on each reinforcement bar as a hook portion, each hook portion including a downwardly opening notch for receipt of a merchandise display bar.