A method of preparing a cosmetic composition, which is an emulsion comprising an oil phase and an aqueous phase, and which is selected from the group consisting of W/O or O/W skin creams, day and night creams, eye creams, face creams, anti-wrinkle creams, moisturizing creams, bleaching creams, vitamin creams, skin lotions, care lotions and moisturizing lotions, wherein the method comprises: (a) reacting: i) at least one silicone hydride bearing at least two Si-H residues, ii) at least one cross-linker with two or more Si-unsaturated radicals, iii) an effective amount of precious metal catalyst suitable for facilitating addition cure reaction between (a) and (b), and to form a crosslinked ionic silicone network, wherein at least one of (i) or (ii) is an ionically modified silicone of the general formula: M 1 a M 2 b M 3 c D 1 d D 2 e D 3 f T 1 g T 2 h T 3 i Q j wherein: M 1 = R 1 R 2 R 3 SiO 1/2 M 2 = R 4 R 5 R 6 SiO 1/2 M 3 = R 7 R 8 R 9 SiO 1/2 D 1 = R 10 R 11 SiO 2/2 D 2 = R 12 R 13 SiO 2/2 D 3 = R 14 R 15 SiO 2/2 T 1 = R 16 SiO 3/2 T 2 = R 17 SiO 3/2 T 3 = R 18 SiO 3/2 Q = SiO 4/2 where R 1, R 2, R 3, R 5, R 6, R 8, R 9, R 10, R 11, R 13, R 15, R 16 are each independently aliphatic, aromatic or fluoro containing monovalent hydrocarbon radicals containing from 1 to about 60 carbon atoms; where R 4, R 12, R 17 are each monovalent radical bearing ion-pairs; where R 7, R 14 and R 18 are hydrogen or unsaturated monovalent radicals; where the subscript a, b, c, d, e, f, g, h, i, j are zero or positive subject to the following limitations: the sum a+b+c+d+e+f+g+h+i+j is greater than or equal to 2 and less than or equal to 6000, b+e+h is greater than 0; (b) combining the crosslinked ionic silicone network of step (a) and at least one cosmoceutical active; (c) shearing the combined components of step (b) during and/or after the combining step (b) with a solvent to form a crosslinked ionic silicone network gel; and (d) adding the crosslinked silicone network gel of step (c) to an oil phase. (a) reacting: i) at least one silicone hydride bearing at least two Si-H residues, ii) at least one cross-linker with two or more Si-unsaturated radicals, iii) an effective amount of precious metal catalyst suitable for facilitating addition cure reaction between (a) and (b), and to form a crosslinked ionic silicone network, wherein at least one of (i) or (ii) is an ionically modified silicone of the general formula: M 1 a M 2 b M 3 c D 1 d D 2 e D 3 f T 1 g T 2 h T 3 i Q j wherein: M 1 = R 1 R 2 R 3 SiO 1/2 M 2 = R 4 R 5 R 6 SiO 1/2 M 3 = R 7 R 8 R 9 SiO 1/2 D 1 = R 10 R 11 SiO 2/2 D 2 = R 12 R 13 SiO 2/2 D 3 = R 14 R 15 SiO 2/2 T 1 = R 16 SiO 3/2 T 2 = R 17 SiO 3/2 T 3 = R 18 SiO 3/2 Q = SiO 4/2 where R 1, R 2, R 3, R 5, R 6, R 8, R 9, R 10, R 11, R 13, R 15, R 16 are each independently aliphatic, aromatic or fluoro containing monovalent hydrocarbon radicals containing from 1 to about 60 carbon atoms; where R 4, R 12, R 17 are each monovalent radical bearing ion-pairs; where R 7, R 14 and R 18 are hydrogen or unsaturated monovalent radicals; where the subscript a, b, c, d, e, f, g, h, i, j are zero or positive subject to the following limitations: the sum a+b+c+d+e+f+g+h+i+j is greater than or equal to 2 and less than or equal to 6000, b+e+h is greater than 0; i) at least one silicone hydride bearing at least two Si-H residues, ii) at least one cross-linker with two or more Si-unsaturated radicals, iii) an effective amount of precious metal catalyst suitable for facilitating addition cure reaction between (a) and (b), and to form a crosslinked ionic silicone network, wherein at least one of (i) or (ii) is an ionically modified silicone of the general formula: M 1 a M 2 b M 3 c D 1 d D 2 e D 3 f T 1 g T 2 h T 3 i Q j wherein: M 1 = R 1 R 2 R 3 SiO 1/2 M 2 = R 4 R 5 R 6 SiO 1/2 M 3 = R 7 R 8 R 9 SiO 1/2 D 1 = R 10 R 11 SiO 2/2 D 2 = R 12 R 13 SiO 2/2 D 3 = R 14 R 15 SiO 2/2 T 1 = R 16 SiO 3/2 T 2 = R 17 SiO 3/2 T 3 = R 18 SiO 3/2 Q = SiO 4/2 where R 1, R 2, R 3, R 5, R 6, R 8, R 9, R 10, R 11, R 13, R 15, R 16 are each independently aliphatic, aromatic or fluoro containing monovalent hydrocarbon radicals containing from 1 to about 60 carbon atoms; where R 4, R 12, R 17 are each monovalent radical bearing ion-pairs; where R 7, R 14 and R 18 are hydrogen or unsaturated monovalent radicals; where the subscript a, b, c, d, e, f, g, h, i, j are zero or positive subject to the following limitations: the sum a+b+c+d+e+f+g+h+i+j is greater than or equal to 2 and less than or equal to 6000, b+e+h is greater than 0; M 1 = R 1 R 2 R 3 SiO 1/2 M 2 = R 4 R 5 R 6 SiO 1/2 M 3 = R 7 R 8 R 9 SiO 1/2 D 1 = R 10 R 11 SiO 2/2 D 2 = R 12 R 13 SiO 2/2 D 3 = R 14 R 15 SiO 2/2 T 1 = R 16 SiO 3/2 T 2 = R 17 SiO 3/2 T 3 = R 18 SiO 3/2 Q = SiO 4/2 R 1, R 2, R 3, R 5, R 6, R 8, R 9, R 10, R 11, R 13, R 15, R 16 are each independently aliphatic, aromatic or fluoro containing monovalent hydrocarbon radicals containing from 1 to about 60 carbon atoms; where R 4, R 12, R 17 are each monovalent radical bearing ion-pairs; where R 7, R 14 and R 18 are hydrogen or unsaturated monovalent radicals; where the subscript a, b, c, d, e, f, g, h, i, j are zero or positive subject to the following limitations: the sum a+b+c+d+e+f+g+h+i+j is greater than or equal to 2 and less than or equal to 6000, b+e+h is greater than 0; (b) combining the crosslinked ionic silicone network of step (a) and at least one cosmoceutical active; (c) shearing the combined components of step (b) during and/or after the combining step (b) with a solvent to form a crosslinked ionic silicone network gel; and (d) adding the crosslinked silicone network gel of step (c) to an oil phase.