A method for analyzing spherical video content, the method comprising: receiving an identifier of a spherical video content item, wherein the spherical video content item has a plurality of views; selecting a first frame of the spherical video content item; defining a coordinate system for the first frame based on a latitude and a longitude of a sphere; projecting the first frame of the spherical video content item to a two-dimensional region using a projection defined by a mapping according to which neighboring points of the first frame are mapped to respective neighboring points of the region, and one or more contiguous portions of the frame are each mapped to a corresponding plurality of contiguous portions of the region; identifying an area within the region which meets a criterion indicative of the region having a likelihood above a threshold of including a particular type of content; in response to identifying the area within the region which meets the criterion, analyzing the identified area of the region using a video fingerprinting technique which determines whether there is a match between content associated with the identified area of the region and any of a plurality of reference video content items; and in response to determining that content associated with the identified area of the region matches a reference video content item of the plurality of reference video content items using the video fingerprinting technique, generating an indication of the match in association with the identifier of the spherical video content item, wherein two or more contiguous portions of the frame, each of the contiguous portions being spaced from the other contiguous portions, are each mapped to two corresponding portions of the region, wherein the two-dimensional region is spanned by first and second transverse axes, and wherein a first contiguous portion of the frame is mapped to two portions of the region which have different positions with respect to the first axis and a second contiguous portion of the frame is mapped to two portions of the region which have different positions with respect to the second axis, and wherein the longitude corresponds to the first axis and the latitude corresponds to the second axis. receiving an identifier of a spherical video content item, wherein the spherical video content item has a plurality of views; selecting a first frame of the spherical video content item; defining a coordinate system for the first frame based on a latitude and a longitude of a sphere; projecting the first frame of the spherical video content item to a two-dimensional region using a projection defined by a mapping according to which neighboring points of the first frame are mapped to respective neighboring points of the region, and one or more contiguous portions of the frame are each mapped to a corresponding plurality of contiguous portions of the region; identifying an area within the region which meets a criterion indicative of the region having a likelihood above a threshold of including a particular type of content; in response to identifying the area within the region which meets the criterion, analyzing the identified area of the region using a video fingerprinting technique which determines whether there is a match between content associated with the identified area of the region and any of a plurality of reference video content items; and wherein two or more contiguous portions of the frame, each of the contiguous portions being spaced from the other contiguous portions, are each mapped to two corresponding portions of the region, wherein the two-dimensional region is spanned by first and second transverse axes, and wherein a first contiguous portion of the frame is mapped to two portions of the region which have different positions with respect to the first axis and a second contiguous portion of the frame is mapped to two portions of the region which have different positions with respect to the second axis, and wherein the longitude corresponds to the first axis and the latitude corresponds to the second axis.