Control method for a multiplexed display comprising a plurality of pixels (11, 12, 13) arranged in lines (101 to 124) and in columns (201 to 205) and coupled to line electrodes and column electrodes, each of said pixels (11, 12, 13) being selectively activated or deactivated by a determined combination of a line signal (BP1 to BP24) and of a column signal (FP1 to FP5) respectively applied to the corresponding line and column electrodes, so-called active lines of the display being sequentially activated once during a period of a half-cycle (A, B), a cycle being formed by a first half-cycle corresponding to a first frame applied to a line electrode or to a column electrode, and by a second half-cycle corresponding to a frame reversed with respect to the first frame, the first frame and the reversed frame succeeding alternately such that the mean resulting voltage at a pixel is zero, display control method according to which said display is operated in a first so-called normal operating mode, in which all the lines of the display are activated, said line and column signals having a first so-called normal multiplex rate in said first operating mode, and said display is switched into at least a second so-called standby operating mode, where so-called non-active lines of the display are deactivated by applying, to the corresponding line electrodes, so-called non-activation signals, said display being such that, in the at least second operating mode, one acts on the line signals (BP1 to BP8) applied to the active lines and on said column signals (FP1 to FP5) such that they have a second multiplex rate whose value is reduced, with respect to said first multiplex rate, in proportion to the number of non-active lines, characterized in that: - an elementary duration is determined during which the column signal (BP1 to BP24; BP1 to BP8) is brought to the activation voltage, this duration being determined by the duration of each half-cycle (A, B), and being divided by the number of lines of the display; - the column signal (FP1 to FP5) is brought to the activation voltage during the said same elementary duration defined with respect to the line signals (BP1 to BP24; BP1 to BP8); - in the at least second so-called standby operating mode, each non-activation line signal is determined such that when said appropriate line signal is combined with the corresponding column signal (FP1 to FP5), each pixel of said non-active lines receives at its terminals a signal whose amplitude is too low to activate said pixel. - an elementary duration is determined during which the column signal (BP1 to BP24; BP1 to BP8) is brought to the activation voltage, this duration being determined by the duration of each half-cycle (A, B), and being divided by the number of lines of the display; - the column signal (FP1 to FP5) is brought to the activation voltage during the said same elementary duration defined with respect to the line signals (BP1 to BP24; BP1 to BP8); - in the at least second so-called standby operating mode, each non-activation line signal is determined such that when said appropriate line signal is combined with the corresponding column signal (FP1 to FP5), each pixel of said non-active lines receives at its terminals a signal whose amplitude is too low to activate said pixel.