A volatile material dispenser, comprising: a housing adapted to receive a container; and an electrical plug assembly rotatably retained within an opening of the housing, wherein the plug assembly includes a support block, electrical plug pins extending outwardly from the support block, and terminals extending from the plug pins; wires extending from the terminals being routed within the rotatable plug assembly and passing out of the plug assembly, wherein the wires are routed within the rotatable plug assembly in a plane that is perpendicular to the electrical plug pins; the support block having a cylindrical wall extending in an opposite direction to the plug pins, the cylindrical wall comprising a first segment and a second segment, wherein the first segment extends a distance from the support block greater than the distance extended by the second segment, the difference in distance extended by the first segment and the second segment defining an opening beyond the second segment through which the wires pass out of the plug assembly; characterized in that the support block further includes a central wall projecting from the support block in an opposite direction to the plug pins centrally between the terminals and posts projecting from the support block away from the plug pins between the central wall and the respective terminals; wherein said wires are routed to loop within the rotatable plug assembly firstly towards the first segment of the cylindrical wall, allowing the wires to be pushed and pulled during rotation of the plug assembly with little strain on the wires at the terminals, then towards the second segment passing between, and being movably held in place by, the central wall and the respective post, and exiting the plug assembly at the second segment. a housing adapted to receive a container; and an electrical plug assembly rotatably retained within an opening of the housing, wherein the plug assembly includes a support block, electrical plug pins extending outwardly from the support block, and terminals extending from the plug pins; wires extending from the terminals being routed within the rotatable plug assembly and passing out of the plug assembly, wherein the wires are routed within the rotatable plug assembly in a plane that is perpendicular to the electrical plug pins; the support block having a cylindrical wall extending in an opposite direction to the plug pins, the cylindrical wall comprising a first segment and a second segment, wherein the first segment extends a distance from the support block greater than the distance extended by the second segment, the difference in distance extended by the first segment and the second segment defining an opening beyond the second segment through which the wires pass out of the plug assembly; characterized in that the support block further includes a central wall projecting from the support block in an opposite direction to the plug pins centrally between the terminals and posts projecting from the support block away from the plug pins between the central wall and the respective terminals; wherein said wires are routed to loop within the rotatable plug assembly firstly towards the first segment of the cylindrical wall, allowing the wires to be pushed and pulled during rotation of the plug assembly with little strain on the wires at the terminals, then towards the second segment passing between, and being movably held in place by, the central wall and the respective post, and exiting the plug assembly at the second segment.