A navigation method, performed by a server, comprising: receiving start point information and end point information sent by a target apparatus; acquiring a target path navigation video from a start point to an end point based on the start point information and the end point information; and sending the target path navigation video to the target apparatus, wherein in the step of acquiring the target path navigation video from the start point to the end point based on the start point information and the end point information, the start point information comprises the start point position information, and the end point information comprises the end point position information, wherein the start point information comprises a start point environment image, and the end point information comprises an end point environment image, wherein the start point environment image is captured by the target apparatus and is an image of an environment of a position where the target apparatus is currently located, and wherein the start point environment image is an image at the current position having text information or of a position having a reference to the current position; and acquiring the target path navigation video based on the start point information and the end point information comprises: extracting the start point reference information or the start point text information from the start point environment image, and extracting end point reference information or end point text information from the end point environment image; determining the start point reference information or the start point text information as the start point position information, and determining the end point reference information or the end point text information as the end point position information; and acquiring the target path navigation video based on the start point reference information or the start point text information and based on the end point reference information or the end point text information. receiving start point information and end point information sent by a target apparatus; acquiring a target path navigation video from a start point to an end point based on the start point information and the end point information; and sending the target path navigation video to the target apparatus, wherein in the step of acquiring the target path navigation video from the start point to the end point based on the start point information and the end point information, the start point information comprises the start point position information, and the end point information comprises the end point position information, wherein the start point information comprises a start point environment image, and the end point information comprises an end point environment image, wherein the start point environment image is captured by the target apparatus and is an image of an environment of a position where the target apparatus is currently located, and wherein the start point environment image is an image at the current position having text information or of a position having a reference to the current position; and acquiring the target path navigation video based on the start point information and the end point information comprises: extracting the start point reference information or the start point text information from the start point environment image, and extracting end point reference information or end point text information from the end point environment image; determining the start point reference information or the start point text information as the start point position information, and determining the end point reference information or the end point text information as the end point position information; and acquiring the target path navigation video based on the start point reference information or the start point text information and based on the end point reference information or the end point text information. extracting the start point reference information or the start point text information from the start point environment image, and extracting end point reference information or end point text information from the end point environment image; determining the start point reference information or the start point text information as the start point position information, and determining the end point reference information or the end point text information as the end point position information; and acquiring the target path navigation video based on the start point reference information or the start point text information and based on the end point reference information or the end point text information.