Connected photo frame comprising: - a cellular communication module which allows the communication of said connected photo frame in a virtual private network supported by a cellular network by which the photo frame is connected; and comprising a SIM card, - a non-volatile memory in the SIM card in the cellular communication module storing an IMSI identifier corresponding to a static IP address configured to belong to said virtual private network, to allow the addressing of the connected photo frame, the static IP address being associated by the cellular radio access network with said IMSI identifier, - an image storage module configured to store images, - a screen configured to display the images stored in the image storage module, - an image loading module configured to: - receive from an image sharing server, through the virtual private network, an information message comprising a storage address of a new image in an image storage server of said virtual private network, the cellular communication module being configured to communicate with the image sharing server via said cellular network, - transmitting a loading request to the image storage server via the virtual private network, in response to receiving the information message, the loading request comprising the address of the new image, - receiving the new image from the image storage server via the virtual private network, - storing the new image in the image storage module. - a cellular communication module which allows the communication of said connected photo frame in a virtual private network supported by a cellular network by which the photo frame is connected; and comprising a SIM card, - a non-volatile memory in the SIM card in the cellular communication module storing an IMSI identifier corresponding to a static IP address configured to belong to said virtual private network, to allow the addressing of the connected photo frame, the static IP address being associated by the cellular radio access network with said IMSI identifier, - an image storage module configured to store images, - a screen configured to display the images stored in the image storage module, - an image loading module configured to: - receive from an image sharing server, through the virtual private network, an information message comprising a storage address of a new image in an image storage server of said virtual private network, the cellular communication module being configured to communicate with the image sharing server via said cellular network, - transmitting a loading request to the image storage server via the virtual private network, in response to receiving the information message, the loading request comprising the address of the new image, - receiving the new image from the image storage server via the virtual private network, - storing the new image in the image storage module. - receive from an image sharing server, through the virtual private network, an information message comprising a storage address of a new image in an image storage server of said virtual private network, the cellular communication module being configured to communicate with the image sharing server via said cellular network, - transmitting a loading request to the image storage server via the virtual private network, in response to receiving the information message, the loading request comprising the address of the new image, - receiving the new image from the image storage server via the virtual private network, - storing the new image in the image storage module.