A metadata delivery system (104, 304, 604) including at least one computer processor, computer readable storage medium including computer code, and at least one storage device, wherein, when the computer code is executed by the at least one computer processor, the computer code causes the at least one computer processor to: deliver, to a target device (101(a)-(n), 301(a), 301(b), 601, 901, 1001, 2200), metadata packets related to media being consumed by the target device (101(a)-(n), 301(a), 301(b), 601, 901, 1001, 2200), wherein the media includes audio and video data, and the metadata packets include textual metadata packets (201(a)-(e)) which include timing information (502, 702) related to the media for synchronizing the rendering of text in the textual metadata packets (201(a)-(e)) at the target device (101(a)-(n), 301(a), 301(b), 601, 901, 1001, 2200) with the media on a primary screen device (605, 1312) associated with the target device (101(a)-(n), 301(a), 301(b), 601, 901, 1001, 2200); wherein the metadata packets further include peripheral metadata packets (404(a)-(f), 700, 1102, 1202) which include the timing information related to the media, peripheral addressing information for a plurality of peripherals (102(a)-(n), 302(a)-(d), 602(a)-(c), 902, 1002, 1311) associated with the target device (101(a)-(n), 301(a), 301(b), 601, 901, 1001, 2200), and a peripheral payload (704, 911, 1011) including a first set of actions for use by the plurality of peripherals (102(a)-(n), 302(a)-(d), 602(a)-(c), 902, 1002, 1311) to perform the first set of actions; and receive information (305, 306) from the target device (101(a)-(n), 301(a), 301(b), 601, 901, 1001, 2200), the information comprising peripheral identification information (305, 306) for the plurality of peripherals (102(a)-(n), 302(a)-(d), 602(a)-(c), 902, 1002, 1311) connected to the target device (101(a)-(n), 301(a), 301(b), 601, 901, 1001, 2200), and information identifying the media. deliver, to a target device (101(a)-(n), 301(a), 301(b), 601, 901, 1001, 2200), metadata packets related to media being consumed by the target device (101(a)-(n), 301(a), 301(b), 601, 901, 1001, 2200), wherein the media includes audio and video data, and the metadata packets include textual metadata packets (201(a)-(e)) which include timing information (502, 702) related to the media for synchronizing the rendering of text in the textual metadata packets (201(a)-(e)) at the target device (101(a)-(n), 301(a), 301(b), 601, 901, 1001, 2200) with the media on a primary screen device (605, 1312) associated with the target device (101(a)-(n), 301(a), 301(b), 601, 901, 1001, 2200); wherein the metadata packets further include peripheral metadata packets (404(a)-(f), 700, 1102, 1202) which include the timing information related to the media, peripheral addressing information for a plurality of peripherals (102(a)-(n), 302(a)-(d), 602(a)-(c), 902, 1002, 1311) associated with the target device (101(a)-(n), 301(a), 301(b), 601, 901, 1001, 2200), and a peripheral payload (704, 911, 1011) including a first set of actions for use by the plurality of peripherals (102(a)-(n), 302(a)-(d), 602(a)-(c), 902, 1002, 1311) to perform the first set of actions; and receive information (305, 306) from the target device (101(a)-(n), 301(a), 301(b), 601, 901, 1001, 2200), the information comprising peripheral identification information (305, 306) for the plurality of peripherals (102(a)-(n), 302(a)-(d), 602(a)-(c), 902, 1002, 1311) connected to the target device (101(a)-(n), 301(a), 301(b), 601, 901, 1001, 2200), and information identifying the media.