A method for displaying splash screen information of an application, wherein the method comprises: receiving, by an electronic device, an operation of opening a first application by a user; determining, by the electronic device by using an operation system of the electronic device, that the first application has a splash screen function; determining, by the operating system, that a system splash screen capability is enabled for the first application, wherein the system splash screen capability is the capability that processing logic of the splash screen function is completed by the operating system, after the operation of opening the first application by a user; obtaining, by the operating system, splash screen information of the first application, wherein the splash screen information comprises a brand slogan and/or a splash screen advertisement of the first application; loading and rendering, by the operating system, the splash screen information of the first application; displaying, by the electronic device, the splash screen information of the first application; and initializing, by the electronic device, the first application, displaying, by the electronic device, a page of the first application after initialization of the first application is completed, wherein the operating system comprises a system splash screen management module, the electronic device stores a list, the list comprises a package name of an application that does not have the splash screen function, and the determining, by the electronic device by using an operating system of the electronic device, that the first application has a splash screen function comprises: determining, by the electronic device by using the system splash screen management module, that a package name of the first application is not comprised in the list, wherein after the determining, by the electronic device by using an operating system of the electronic device, that the first application has a splash screen function, the method further comprises: determining, by the electronic device by using the system splash screen management module, that the first application is cold started. receiving, by an electronic device, an operation of opening a first application by a user; determining, by the electronic device by using an operation system of the electronic device, that the first application has a splash screen function; determining, by the operating system, that a system splash screen capability is enabled for the first application, wherein the system splash screen capability is the capability that processing logic of the splash screen function is completed by the operating system, after the operation of opening the first application by a user; obtaining, by the operating system, splash screen information of the first application, wherein the splash screen information comprises a brand slogan and/or a splash screen advertisement of the first application; loading and rendering, by the operating system, the splash screen information of the first application; displaying, by the electronic device, the splash screen information of the first application; and initializing, by the electronic device, the first application, displaying, by the electronic device, a page of the first application after initialization of the first application is completed, wherein the operating system comprises a system splash screen management module, the electronic device stores a list, the list comprises a package name of an application that does not have the splash screen function, and the determining, by the electronic device by using an operating system of the electronic device, that the first application has a splash screen function comprises: determining, by the electronic device by using the system splash screen management module, that a package name of the first application is not comprised in the list, wherein after the determining, by the electronic device by using an operating system of the electronic device, that the first application has a splash screen function, the method further comprises: determining, by the electronic device by using the system splash screen management module, that the first application is cold started. determining, by the electronic device by using the system splash screen management module, that a package name of the first application is not comprised in the list, wherein after the determining, by the electronic device by using an operating system of the electronic device, that the first application has a splash screen function, the method further comprises: determining, by the electronic device by using the system splash screen management module, that the first application is cold started.