A seat assembly for an automotive vehicle comprising: a seat cushion; a seat back operatively coupled to the seat cushion for pivotal movement between an upright seating position and a forwardly dumped position at least partially overlying the seat cushion; a recliner mechanism operatively coupled between the seat cushion and the seat back for selectively actuating between a locked and unlocked condition allowing the pivotal movement of the seat back; a seat track assembly coupled to the seat cushion for selective actuation between a locked and unlocked condition allowing fore and aft sliding movement of the seat assembly within the vehicle between a design position and a full forward position; and an easy entry memory mechanism operatively coupled to the recliner mechanism and the seat track assembly for selectively actuating the seat track assembly to the unlocked condition and provide movement of the seat assembly to the full forward position in response to pivotal movement of the seat back to the forwardly dumped position while maintaining memory of the design position, the easy entry memory mechanism including a control cam rotatably coupled to the seat track assembly and operatively coupled to the seat back for actuation in response to pivotal movement of the seat back between the upright seating position and the forwardly dumped position and a memory arm rotatably coupled to the seat track assembly and operatively coupled to the control cam for actuation between a raised position and a lowered position for maintaining the design position in response to rotation of the control cam; wherein the control cam is operatively coupled to the seat track assembly for actuation of the seat track assembly between the locked and unlocked conditions in response to rotation of the control cam, the memory arm includes a control end biased into engagement with the control cam and an opposite hook end for engaging with a stop tab on the seat track assembly when the memory arm is in the lowered position thereby defining the design position, characterised in that the control cam includes a cam pin engaged with a cam surface on the memory arm for actuating the memory arm between the raised and lowered positions in response to rotation of the control cam. a seat cushion; a seat back operatively coupled to the seat cushion for pivotal movement between an upright seating position and a forwardly dumped position at least partially overlying the seat cushion; a recliner mechanism operatively coupled between the seat cushion and the seat back for selectively actuating between a locked and unlocked condition allowing the pivotal movement of the seat back; a seat track assembly coupled to the seat cushion for selective actuation between a locked and unlocked condition allowing fore and aft sliding movement of the seat assembly within the vehicle between a design position and a full forward position; and an easy entry memory mechanism operatively coupled to the recliner mechanism and the seat track assembly for selectively actuating the seat track assembly to the unlocked condition and provide movement of the seat assembly to the full forward position in response to pivotal movement of the seat back to the forwardly dumped position while maintaining memory of the design position, the easy entry memory mechanism including a control cam rotatably coupled to the seat track assembly and operatively coupled to the seat back for actuation in response to pivotal movement of the seat back between the upright seating position and the forwardly dumped position and a memory arm rotatably coupled to the seat track assembly and operatively coupled to the control cam for actuation between a raised position and a lowered position for maintaining the design position in response to rotation of the control cam; wherein the control cam is operatively coupled to the seat track assembly for actuation of the seat track assembly between the locked and unlocked conditions in response to rotation of the control cam, the memory arm includes a control end biased into engagement with the control cam and an opposite hook end for engaging with a stop tab on the seat track assembly when the memory arm is in the lowered position thereby defining the design position, characterised in that the control cam includes a cam pin engaged with a cam surface on the memory arm for actuating the memory arm between the raised and lowered positions in response to rotation of the control cam.