An image capture control apparatus, comprising: tracking means for tracking a tracking target in a live view image captured by image capturing means; touch detection means capable of detecting a touch operation; AF mode setting means (201, 104, 1202) capable of setting one of a plurality of AF modes, each AF mode having a different method for determining an AF position; and control means for carrying out control to superimpose and display an AF frame for indicating the AF position on the live view image, to move and display the AF frame according to a touch operation detected by the touch detection means, and to execute AF on the basis of a position of the moved AF frame, characterized in that the control means is configured to carry out both of controls for: in the case where a first AF mode, which determines an AF position without tracking carried out by the tracking means, is set by the AF mode setting means (201, 104, 1202), while a touch is detected by the touch detection means, (a) moving and displaying the AF frame to a position according to a movement of the touch and (b) executing AF on the basis of the position of the moved AF frame, and in the case where a second AF mode, which can determine the AF position through tracking carried out by the tracking means, is set by the AF mode setting means (201, 104, 1202), while a touch is detected by the touch detection means, not executing AF on the basis of the moving touch position. tracking means for tracking a tracking target in a live view image captured by image capturing means; touch detection means capable of detecting a touch operation; AF mode setting means (201, 104, 1202) capable of setting one of a plurality of AF modes, each AF mode having a different method for determining an AF position; and control means for carrying out control to superimpose and display an AF frame for indicating the AF position on the live view image, to move and display the AF frame according to a touch operation detected by the touch detection means, and to execute AF on the basis of a position of the moved AF frame, characterized in that the control means is configured to carry out both of controls for: in the case where a first AF mode, which determines an AF position without tracking carried out by the tracking means, is set by the AF mode setting means (201, 104, 1202), while a touch is detected by the touch detection means, (a) moving and displaying the AF frame to a position according to a movement of the touch and (b) executing AF on the basis of the position of the moved AF frame, and in the case where a second AF mode, which can determine the AF position through tracking carried out by the tracking means, is set by the AF mode setting means (201, 104, 1202), while a touch is detected by the touch detection means, not executing AF on the basis of the moving touch position. in the case where a first AF mode, which determines an AF position without tracking carried out by the tracking means, is set by the AF mode setting means (201, 104, 1202), while a touch is detected by the touch detection means, (a) moving and displaying the AF frame to a position according to a movement of the touch and (b) executing AF on the basis of the position of the moved AF frame, and in the case where a second AF mode, which can determine the AF position through tracking carried out by the tracking means, is set by the AF mode setting means (201, 104, 1202), while a touch is detected by the touch detection means, not executing AF on the basis of the moving touch position.