Method for producing a vehicle tyre with the following steps: a) producing a material ply, wherein the material ply is printed with a visual code, wherein the printing on of the visual code is performed with a heat-resistant ink and a visual code is applied in the form of an individual QR code; wherein the code comprises a multitude of information about the tyre, wherein the information about the tyre on the QR code comprises a multitude of article-specific information and tyre-individual information for the vehicle tyre, wherein the tyre-individual information comprises at least information on the serial number of the vehicle tyre and on the production date of the vehicle tyre, b) placing the material ply into a vulcanizing device for vehicle tyres, wherein the material ply is placed onto the surface of a mould segment for moulding the sidewalls of the vehicle tyre, c) arranging the green tyre in the vulcanizing device, d) moving mould segments of the vulcanizing device together and vulcanizing the green tyre with the vulcanizing device, wherein the material ply is connected to a sidewall of the vehicle tyre in a material-bonding manner, wherein, after step d), the material ply with the code has been let into the upper side of the sidewall of the vehicle tyre, so that the upper side of the material ply with the QR code finishes flush with the upper side of the rest of the sidewall, e) removing the vulcanized vehicle tyre from the vulcanizing device, wherein the visual code is visible on a sidewall and the information about the tyre can be read out by an electronic reader, f) completing the vehicle tyre with further steps. a) producing a material ply, wherein the material ply is printed with a visual code, wherein the printing on of the visual code is performed with a heat-resistant ink and a visual code is applied in the form of an individual QR code; wherein the code comprises a multitude of information about the tyre, wherein the information about the tyre on the QR code comprises a multitude of article-specific information and tyre-individual information for the vehicle tyre, wherein the tyre-individual information comprises at least information on the serial number of the vehicle tyre and on the production date of the vehicle tyre, b) placing the material ply into a vulcanizing device for vehicle tyres, wherein the material ply is placed onto the surface of a mould segment for moulding the sidewalls of the vehicle tyre, c) arranging the green tyre in the vulcanizing device, d) moving mould segments of the vulcanizing device together and vulcanizing the green tyre with the vulcanizing device, wherein the material ply is connected to a sidewall of the vehicle tyre in a material-bonding manner, wherein, after step d), the material ply with the code has been let into the upper side of the sidewall of the vehicle tyre, so that the upper side of the material ply with the QR code finishes flush with the upper side of the rest of the sidewall, wherein the material ply is connected to a sidewall of the vehicle tyre in a material-bonding manner, wherein, after step d), the material ply with the code has been let into the upper side of the sidewall of the vehicle tyre, so that the upper side of the material ply with the QR code finishes flush with the upper side of the rest of the sidewall, e) removing the vulcanized vehicle tyre from the vulcanizing device, wherein the visual code is visible on a sidewall and the information about the tyre can be read out by an electronic reader, f) completing the vehicle tyre with further steps.