A mobile device comprising: a display; and a processor configured to: intercept information sent from an application, to be displayed on the display; identify an information entity in the intercepted information, comprised in a predefined set of information entity types, wherein the information entity comprises text and the identifying an information entity comprises performing a Named Entity Recognition on the intercepted information; reformat appearance of the identified information entity to be displayed on the display, wherein the reformatting the appearance of the identified information entity comprises changing a format of the identified information entity in the application by rich text formatting; forward the intercepted information including the reformatted appearance of the identified information entity to be displayed on the display; and wherein the display is configured to: present the identified information entity with the reformatted appearance to the user of the mobile device; wherein the intercepted information is a control message sent from the application and addressed to a display application, the control message comprising at least the information entity to be displayed on the display and indicating an appearance for displaying the information entity on the display and a location for displaying the information entity on the display; and wherein the processor is configured to forward the intercepted information including the reformatted appearance of the identified information entity to the display application; wherein the processor is configured to map the identified information entity with a further application, based on the information entity type of the identified information; and create a shortcut link between the identified information entity and the mapped application; and wherein the display is configured to display the shortcut link. a display; and a processor configured to: intercept information sent from an application, to be displayed on the display; identify an information entity in the intercepted information, comprised in a predefined set of information entity types, wherein the information entity comprises text and the identifying an information entity comprises performing a Named Entity Recognition on the intercepted information; reformat appearance of the identified information entity to be displayed on the display, wherein the reformatting the appearance of the identified information entity comprises changing a format of the identified information entity in the application by rich text formatting; forward the intercepted information including the reformatted appearance of the identified information entity to be displayed on the display; and wherein intercept information sent from an application, to be displayed on the display; identify an information entity in the intercepted information, comprised in a predefined set of information entity types, wherein the information entity comprises text and the identifying an information entity comprises performing a Named Entity Recognition on the intercepted information; reformat appearance of the identified information entity to be displayed on the display, wherein the reformatting the appearance of the identified information entity comprises changing a format of the identified information entity in the application by rich text formatting; forward the intercepted information including the reformatted appearance of the identified information entity to be displayed on the display; and wherein the display is configured to: present the identified information entity with the reformatted appearance to the user of the mobile device; wherein the intercepted information is a control message sent from the application and addressed to a display application, the control message comprising at least the information entity to be displayed on the display and indicating an appearance for displaying the information entity on the display and a location for displaying the information entity on the display; and wherein the processor is configured to forward the intercepted information including the reformatted appearance of the identified information entity to the display application; wherein the processor is configured to map the identified information entity with a further application, based on the information entity type of the identified information; and create a shortcut link between the identified information entity and the mapped application; and wherein the display is configured to display the shortcut link.