A stress-incontinence treatment device, comprising: a horizontally-oriented proximal portion (48, 62); and a distal portion that extends away from the proximal portion and comprises a protrusion that provides urethral support, the protrusion extending transversely to a plane of the distal portion; characterized in that the distal portion extends away and downward from the proximal portion (48, 62) at an angle, measured between the proximal (48, 62) and distal portions, in the range of about 100 degrees to about 160 degrees; and, the proximal portion (48, 62) comprises two proximal arms (48, 62) extending proximally from an inflection (40, 66) at which the distal portion is contiguous with the proximal portion (48, 62); the distal portion is narrower at the inflection than is the proximal portion; the distal portion comprises two distal arms extending away and downward from the inflection (40, 66), each distal arm contiguous with a respective proximal arm (48, 62) to form a contiguous arm; the proximal arms (48, 62) have greater flexibility laterally than vertically; and the device is sized and shaped so that, when positioned in the vagina of a standing woman: the proximal portion (48, 62) is supported by separated anterior fibers of the woman's pubococcygeus muscle; the distal portion descends through the woman's genital hiatus; and the protrusion that provides urethral support is positioned to support the woman's urethra at a mid-urethral position. a horizontally-oriented proximal portion (48, 62); and a distal portion that extends away from the proximal portion and comprises a protrusion that provides urethral support, the protrusion extending transversely to a plane of the distal portion; characterized in that the distal portion extends away and downward from the proximal portion (48, 62) at an angle, measured between the proximal (48, 62) and distal portions, in the range of about 100 degrees to about 160 degrees; and, the proximal portion (48, 62) comprises two proximal arms (48, 62) extending proximally from an inflection (40, 66) at which the distal portion is contiguous with the proximal portion (48, 62); the distal portion is narrower at the inflection than is the proximal portion; the distal portion comprises two distal arms extending away and downward from the inflection (40, 66), each distal arm contiguous with a respective proximal arm (48, 62) to form a contiguous arm; the proximal arms (48, 62) have greater flexibility laterally than vertically; and the device is sized and shaped so that, when positioned in the vagina of a standing woman: the proximal portion (48, 62) is supported by separated anterior fibers of the woman's pubococcygeus muscle; the distal portion descends through the woman's genital hiatus; and the protrusion that provides urethral support is positioned to support the woman's urethra at a mid-urethral position. characterized in that the distal portion extends away and downward from the proximal portion (48, 62) at an angle, measured between the proximal (48, 62) and distal portions, in the range of about 100 degrees to about 160 degrees; and, the proximal portion (48, 62) comprises two proximal arms (48, 62) extending proximally from an inflection (40, 66) at which the distal portion is contiguous with the proximal portion (48, 62); the distal portion is narrower at the inflection than is the proximal portion; the distal portion comprises two distal arms extending away and downward from the inflection (40, 66), each distal arm contiguous with a respective proximal arm (48, 62) to form a contiguous arm; the proximal arms (48, 62) have greater flexibility laterally than vertically; and the device is sized and shaped so that, when positioned in the vagina of a standing woman: the proximal portion (48, 62) is supported by separated anterior fibers of the woman's pubococcygeus muscle; the distal portion descends through the woman's genital hiatus; and the protrusion that provides urethral support is positioned to support the woman's urethra at a mid-urethral position. the proximal portion (48, 62) is supported by separated anterior fibers of the woman's pubococcygeus muscle; the distal portion descends through the woman's genital hiatus; and the protrusion that provides urethral support is positioned to support the woman's urethra at a mid-urethral position.