An adhesive agent applying apparatus having an ejecting section that ejects a thermoplastic adhesive agent, the adhesive agent applying apparatus applying the thermoplastic adhesive agent onto one surface of a continuous sheet by ejecting the thermoplastic adhesive agent from the ejecting section, the continuous sheet traveling in a predetermined travel path, the continuous sheet being relevant to an absorbent article, the adhesive agent applying apparatus relevant to an absorbent article comprising: a contacting-detaching mechanism that causes relative movement between the continuous sheet and the ejecting section along a contacting-detaching direction; an ejecting mechanism that performs an ejecting operation of the thermoplastic adhesive agent from the ejecting section; and a controller that controls the contacting-detaching mechanism and the ejecting mechanism, the controller controlling, in a case where a travel speed of the continuous sheet is greater than a predetermined threshold value, the contacting-detaching mechanism and the ejecting mechanism in such a manner that, while causing the ejecting section to be in contact with the one surface of the continuous sheet, the thermoplastic adhesive agent is ejected from the ejecting section, and the controller controlling, in a case where the travel speed is less than or equal to the threshold value, the contacting-detaching mechanism and the ejecting mechanism in such a manner that the ejection of the thermoplastic adhesive agent from the ejecting section is stopped and that the continuous sheet and the ejecting section come to a spaced apart state at the time the ejection is stopped or after the ejection has been stopped, characterized in that the threshold value is a value greater than zero; and in a case where the travel speed has become less than or equal to the threshold value, the controller controls the ejecting mechanism in such a manner that ejection is stopped before the travel of the continuous sheet is stopped. a contacting-detaching mechanism that causes relative movement between the continuous sheet and the ejecting section along a contacting-detaching direction; an ejecting mechanism that performs an ejecting operation of the thermoplastic adhesive agent from the ejecting section; and a controller that controls the contacting-detaching mechanism and the ejecting mechanism, the controller controlling, in a case where a travel speed of the continuous sheet is greater than a predetermined threshold value, the contacting-detaching mechanism and the ejecting mechanism in such a manner that, while causing the ejecting section to be in contact with the one surface of the continuous sheet, the thermoplastic adhesive agent is ejected from the ejecting section, and the controller controlling, in a case where the travel speed is less than or equal to the threshold value, the contacting-detaching mechanism and the ejecting mechanism in such a manner that the ejection of the thermoplastic adhesive agent from the ejecting section is stopped and that the continuous sheet and the ejecting section come to a spaced apart state at the time the ejection is stopped or after the ejection has been stopped, characterized in that the threshold value is a value greater than zero; and in a case where the travel speed has become less than or equal to the threshold value, the controller controls the ejecting mechanism in such a manner that ejection is stopped before the travel of the continuous sheet is stopped.