An image capture apparatus for capturing an image of a subject by a user, the image capture apparatus comprising: an image capture device configured to capture an image and to output image data corresponding to the captured image; a memory configured to store the image data output from the image capture device; a display device configured to display a displayed image and to be coupled to the image capture apparatus by a joint portion which enables the display device to rotate in the horizontal direction around the joint portion, such that the display device can move between a normal shooting position in which the display device faces in a direction opposite to the direction in which the photo-taking lens faces and a self-portrait shooting position in which the display device faces in the same direction as the photo-taking lens faces; a memory control circuit configured to generate a horizontally reversed image of the captured image responsive to the display device being in the self-portrait position, such that, in a case where the display device is in the self-portrait position, the memory control circuit is configured to write each line of the image data into the memory in the opposite writing direction to that of the case in which the display device is in the normal shooting position, so as to generate a horizontally reversed image, and to read the stored image data from the memory in the same direction as that of the case in which the display device is in the normal shooting position; and a reproduction circuit configured, in the case of the display device being in the normal shooting position, to superimpose a character information pattern on the image data read from the memory and to control the display device to display the displayed image including the image data read from the memory superimposed with the character information pattern, responsive to the display device being in the normal shooting position; and in the case of the display device being in the self-portrait shooting position, to superimpose the non-horizontally reversed character information pattern on the horizontally reversed image data read from the memory and to control the display device to display the displayed image including the horizontally reversed image superimposed with the non-horizontally reversed character information pattern responsive to the display device in the self-portrait shooting position. an image capture device configured to capture an image and to output image data corresponding to the captured image; a memory configured to store the image data output from the image capture device; a display device configured to display a displayed image and to be coupled to the image capture apparatus by a joint portion which enables the display device to rotate in the horizontal direction around the joint portion, such that the display device can move between a normal shooting position in which the display device faces in a direction opposite to the direction in which the photo-taking lens faces and a self-portrait shooting position in which the display device faces in the same direction as the photo-taking lens faces; a memory control circuit configured to generate a horizontally reversed image of the captured image responsive to the display device being in the self-portrait position, such that, in a case where the display device is in the self-portrait position, the memory control circuit is configured to write each line of the image data into the memory in the opposite writing direction to that of the case in which the display device is in the normal shooting position, so as to generate a horizontally reversed image, and to read the stored image data from the memory in the same direction as that of the case in which the display device is in the normal shooting position; and a reproduction circuit configured, in the case of the display device being in the normal shooting position, to superimpose a character information pattern on the image data read from the memory and to control the display device to display the displayed image including the image data read from the memory superimposed with the character information pattern, responsive to the display device being in the normal shooting position; and in the case of the display device being in the self-portrait shooting position, to superimpose the non-horizontally reversed character information pattern on the horizontally reversed image data read from the memory and to control the display device to display the displayed image including the horizontally reversed image superimposed with the non-horizontally reversed character information pattern responsive to the display device in the self-portrait shooting position.