An image switching method, wherein the method comprises: displaying an image in a first format, wherein the first format is a panorama image format and wherein a panorama image is an effect image stitched by multiple images that are shot from different directions by simulating a shooting subject standing in a specific position; predicting whether a user is willing to switch the image from the first format to a second format, wherein the second format is a wide-view image format, and wherein a wide-view image is an effect image stitched by multiple sub-images of a side that are shot by simulating a shooting subject moving along a track; presenting an input identifier of a switching instruction for switching from the first format to the second format if it is predicted that a user is willing to switch the image from the first format to the second format; receiving an input instruction for switching the image from the first format to the second format which specifically comprises: receiving a selecting operation on the input identifier of the switching instruction; and displaying the image in the second format; wherein, if the wide-view image is an effect image stitched by multiple sub-images of one side of a road, that are shot by simulating a shooting subject moving along the road, predicting that a user is willing to switch the image from the panorama image format to the wide-view image format, comprises: detecting that an eyesight-gaze position of the user moves in a street side direction, or an operating focus moves in a street side direction, or if the wide-view image is an effect image stitched by multiple sub-images of a side of an object, that are shot by simulating a shooting subject moving around the object, predicting that a user is willing to switch the image from the panorama image format to the wide-view image format, comprises: determining that a time for which an eyesight-gaze position of the user stays on an object of the image exceeds a preset time, or a time for which an operating focus stays on an object of the image exceeds a preset time. displaying an image in a first format, wherein the first format is a panorama image format and wherein a panorama image is an effect image stitched by multiple images that are shot from different directions by simulating a shooting subject standing in a specific position; predicting whether a user is willing to switch the image from the first format to a second format, wherein the second format is a wide-view image format, and wherein a wide-view image is an effect image stitched by multiple sub-images of a side that are shot by simulating a shooting subject moving along a track; presenting an input identifier of a switching instruction for switching from the first format to the second format if it is predicted that a user is willing to switch the image from the first format to the second format; receiving an input instruction for switching the image from the first format to the second format which specifically comprises: receiving a selecting operation on the input identifier of the switching instruction; and displaying the image in the second format; wherein, if the wide-view image is an effect image stitched by multiple sub-images of one side of a road, that are shot by simulating a shooting subject moving along the road, predicting that a user is willing to switch the image from the panorama image format to the wide-view image format, comprises: detecting that an eyesight-gaze position of the user moves in a street side direction, or an operating focus moves in a street side direction, or if the wide-view image is an effect image stitched by multiple sub-images of a side of an object, that are shot by simulating a shooting subject moving around the object, predicting that a user is willing to switch the image from the panorama image format to the wide-view image format, comprises: determining that a time for which an eyesight-gaze position of the user stays on an object of the image exceeds a preset time, or a time for which an operating focus stays on an object of the image exceeds a preset time. detecting that an eyesight-gaze position of the user moves in a street side direction, or an operating focus moves in a street side direction, or if the wide-view image is an effect image stitched by multiple sub-images of a side of an object, that are shot by simulating a shooting subject moving around the object, predicting that a user is willing to switch the image from the panorama image format to the wide-view image format, comprises: determining that a time for which an eyesight-gaze position of the user stays on an object of the image exceeds a preset time, or a time for which an operating focus stays on an object of the image exceeds a preset time.