A method for facilitating networked communication, the method comprising: creating an event profile (402, 502) within a social networking service; associating a plurality of user profiles of the social networking service with the event profile (404, 504); providing a message interface (406, 516) in response to determining that a user profile of a first user of the social networking service and a user profile of a second user of the social networking service are associated with the event profile, the message interface operable by the first user to send a private message to the second user; the method being characterised by further comprising: using a plurality of filter categories associated with the event profile to categorize each user profile of the plurality of user profiles associated with the event profile, the plurality of filter categories comprising at least one promotional category defined by an administrator for the event profile, wherein categorizing a user profile for a user comprises presenting an interface for the user to select a filter category from the plurality of filter categories for the user's own user profile; and displaying information about the event profile, the displayed information comprising one or more links to one or more user profiles of the plurality of user profiles, wherein the one or more links are categorized using the plurality of filter categories associated with the event profile. creating an event profile (402, 502) within a social networking service; associating a plurality of user profiles of the social networking service with the event profile (404, 504); providing a message interface (406, 516) in response to determining that a user profile of a first user of the social networking service and a user profile of a second user of the social networking service are associated with the event profile, the message interface operable by the first user to send a private message to the second user; the method being characterised by further comprising: using a plurality of filter categories associated with the event profile to categorize each user profile of the plurality of user profiles associated with the event profile, the plurality of filter categories comprising at least one promotional category defined by an administrator for the event profile, wherein categorizing a user profile for a user comprises presenting an interface for the user to select a filter category from the plurality of filter categories for the user's own user profile; and displaying information about the event profile, the displayed information comprising one or more links to one or more user profiles of the plurality of user profiles, wherein the one or more links are categorized using the plurality of filter categories associated with the event profile. using a plurality of filter categories associated with the event profile to categorize each user profile of the plurality of user profiles associated with the event profile, the plurality of filter categories comprising at least one promotional category defined by an administrator for the event profile, wherein categorizing a user profile for a user comprises presenting an interface for the user to select a filter category from the plurality of filter categories for the user's own user profile; and displaying information about the event profile, the displayed information comprising one or more links to one or more user profiles of the plurality of user profiles, wherein the one or more links are categorized using the plurality of filter categories associated with the event profile.