A method of operating a communique system for providing a communique, constituting program content concurrently delivered to a plurality of subscribers, who are equipped with wireless subscriber devices (101, 101'), via a cellular communication network that includes a plurality of cell sites, each of which provides a plurality of wireless communication channels in a cell that covers a predetermined volume of space around a cell site transmitting antenna, the method comprising the steps of: selecting at least one of said plurality of cell sites to provide a communique to a plurality of subscribers who are authorized to receive said communique and who are served by said selected plurality of cells, independent of the presence of subscribers who are authorized to receive said communique and who are served by other cells of said cellular communication network, wherein said selecting comprises identifying, in response to occurrence of an event, a temporal and spatial extent of said communique communication service to a set of said cells, and translating said identified temporal and spatial extent into said set of said cells; routing data, constituting said communique, from a selected program source to cell sites associated with said selected cells for concurrent transmission to wireless subscriber devices of subscribers who are authorized to receive said communique and who are served by said selected cells, in at least one of said selected cells said transmission to said plurality of wireless subscriber devices being effected concurrently to more than one of said plurality of wireless subscriber devices via one of said plurality of wireless communication channels; enabling each of said plurality of wireless subscriber devices to receive said data via said one of said plurality of wireless communication channels; identifying each of said plurality of wireless subscriber devices via a communique address assigned to said plurality of wireless subscriber devices to enable the cell sites to recognize each of said plurality of wireless subscriber devices, whose communique address constitutes an identity that is common to said plurality of wireless subscriber devices; and assigning a plurality of MINs to each of said plurality of wireless subscriber devices, wherein said plurality of MINs assigned to a particular wireless subscriber device includes a common MIN that is used as said communiqué address assigned to said plurality of wireless subscriber devices to enable the cell sites to recognize each of said plurality of wireless subscriber devices, wherein said common MIN is used by said particular wireless subscriber device to register with at least one of said selected cells without use of a unique identity of said particular wireless subscriber device. selecting at least one of said plurality of cell sites to provide a communique to a plurality of subscribers who are authorized to receive said communique and who are served by said selected plurality of cells, independent of the presence of subscribers who are authorized to receive said communique and who are served by other cells of said cellular communication network, wherein said selecting comprises identifying, in response to occurrence of an event, a temporal and spatial extent of said communique communication service to a set of said cells, and translating said identified temporal and spatial extent into said set of said cells; routing data, constituting said communique, from a selected program source to cell sites associated with said selected cells for concurrent transmission to wireless subscriber devices of subscribers who are authorized to receive said communique and who are served by said selected cells, in at least one of said selected cells said transmission to said plurality of wireless subscriber devices being effected concurrently to more than one of said plurality of wireless subscriber devices via one of said plurality of wireless communication channels; enabling each of said plurality of wireless subscriber devices to receive said data via said one of said plurality of wireless communication channels; identifying each of said plurality of wireless subscriber devices via a communique address assigned to said plurality of wireless subscriber devices to enable the cell sites to recognize each of said plurality of wireless subscriber devices, whose communique address constitutes an identity that is common to said plurality of wireless subscriber devices; and assigning a plurality of MINs to each of said plurality of wireless subscriber devices, wherein said plurality of MINs assigned to a particular wireless subscriber device includes a common MIN that is used as said communiqué address assigned to said plurality of wireless subscriber devices to enable the cell sites to recognize each of said plurality of wireless subscriber devices, wherein said common MIN is used by said particular wireless subscriber device to register with at least one of said selected cells without use of a unique identity of said particular wireless subscriber device.