A mobile terminal comprising: a flexible display unit configured to be bent in response to force applied to the flexible display unit; a sensing unit configured to sense a bending signal of at least one region of the flexible display unit; and a controller configured to: control the flexible display unit to display a plurality of icons (310, 320, 330, 340) in response to a first bending of a region of the flexible display unit sensed by the sensing unit and based on information output on the flexible display unit, select one (310, 320) of the displayed plurality of icons (310, 320, 330, 340) in response to a second bending; control the flexible display unit to display the selected icon (310, 320) distinctively from the other icons of the plurality of icons (310, 320, 330, 340); and execute a function corresponding to the selected icon (310, 320) of the plurality of icons (310, 320, 330, 340), wherein each displayed icon (310, 320, 330, 340) corresponds to a different respective function associated with the information output on the flexible display unit; characterised in that the icon selection is based on a length (a, b) of a region of the flexible display unit bent by the second bending. a flexible display unit configured to be bent in response to force applied to the flexible display unit; a sensing unit configured to sense a bending signal of at least one region of the flexible display unit; and a controller configured to: control the flexible display unit to display a plurality of icons (310, 320, 330, 340) in response to a first bending of a region of the flexible display unit sensed by the sensing unit and based on information output on the flexible display unit, select one (310, 320) of the displayed plurality of icons (310, 320, 330, 340) in response to a second bending; control the flexible display unit to display the selected icon (310, 320) distinctively from the other icons of the plurality of icons (310, 320, 330, 340); and execute a function corresponding to the selected icon (310, 320) of the plurality of icons (310, 320, 330, 340), wherein each displayed icon (310, 320, 330, 340) corresponds to a different respective function associated with the information output on the flexible display unit; characterised in that the icon selection is based on a length (a, b) of a region of the flexible display unit bent by the second bending. control the flexible display unit to display a plurality of icons (310, 320, 330, 340) in response to a first bending of a region of the flexible display unit sensed by the sensing unit and based on information output on the flexible display unit, select one (310, 320) of the displayed plurality of icons (310, 320, 330, 340) in response to a second bending; control the flexible display unit to display the selected icon (310, 320) distinctively from the other icons of the plurality of icons (310, 320, 330, 340); and execute a function corresponding to the selected icon (310, 320) of the plurality of icons (310, 320, 330, 340), wherein each displayed icon (310, 320, 330, 340) corresponds to a different respective function associated with the information output on the flexible display unit; characterised in that the icon selection is based on a length (a, b) of a region of the flexible display unit bent by the second bending.