A key assist device for being interchangeably either attached to a split ring of a key ring and detached therefrom or clipped on a clothing item and removed therefrom, the split ring bounding a split ring aperture having a split ring aperture plane, the clothing item having a clothing item hem, the key assist device for use or integral with a key having a longitudinal key centerline and including a generally planar keyhead and a keyshank, the keyhead having a keyhead plane, a keyhead front surface, a keyhead back surface, and a keyhead peripheral surface, the keyhead peripheral surface having a trailing keyhead peripheral surface and a leading keyhead peripheral surface with the keyshank extending therefrom along the longitudinal key centerline, the key assist device comprising a spring clip having a longitudinal spring clip centerline and including: a) an elongated planar base member having a base member front surface, a base member back surface, a pair of opposite spaced apart base member side surfaces co-directional with said longitudinal spring clip centerline, and a pair of opposite spaced apart base member side surfaces transverse to said longitudinal spring clip centerline, said pair of opposite spaced apart base member side surfaces transverse to said longitudinal spring clip centerline including a base member uppermost side surface and a base member lowermost side surface; and b) a clamping member resiliently flexibly connected to said base member uppermost end surface and including: i) a clamping section overlying said base member front surface to bound a clamping zone therebetween, said clamping section being viewable in a front elevation view of the spring clip thereby concealing said clamping zone therebehind, ii) a bridge section resiliently flexibly extending between said elongated planar base member and said clamping section, said bridge section having a bridge section first end and an opposite bridge section second end, said bridge section first end connected to said base member uppermost side surface and said bridge section second end connected to said clamping section wherein said bridge section bounds a throughgoing retaining aperture spaced apart from said clamping zone, said throughgoing retaining aperture having a closed shape in said front elevation view of the spring clip, the key assist device, in use, being either i) freely suspended from the split ring on sliding insertion of the split ring between said base member and said clamping section into said throughgoing retaining aperture whereupon the keyhead plane traverses the split ring aperture plane, or ii) clamped on the clothing item on sliding insertion of the clothing item hem between said base member and said clamping section through said clamping zone towards said bridge section. a) an elongated planar base member having a base member front surface, a base member back surface, a pair of opposite spaced apart base member side surfaces co-directional with said longitudinal spring clip centerline, and a pair of opposite spaced apart base member side surfaces transverse to said longitudinal spring clip centerline, said pair of opposite spaced apart base member side surfaces transverse to said longitudinal spring clip centerline including a base member uppermost side surface and a base member lowermost side surface; and b) a clamping member resiliently flexibly connected to said base member uppermost end surface and including: i) a clamping section overlying said base member front surface to bound a clamping zone therebetween, said clamping section being viewable in a front elevation view of the spring clip thereby concealing said clamping zone therebehind, ii) a bridge section resiliently flexibly extending between said elongated planar base member and said clamping section, i) a clamping section overlying said base member front surface to bound a clamping zone therebetween, said clamping section being viewable in a front elevation view of the spring clip thereby concealing said clamping zone therebehind, ii) a bridge section resiliently flexibly extending between said elongated planar base member and said clamping section, said bridge section having a bridge section first end and an opposite bridge section second end, said bridge section first end connected to said base member uppermost side surface and said bridge section second end connected to said clamping section wherein said bridge section bounds a throughgoing retaining aperture spaced apart from said clamping zone, said throughgoing retaining aperture having a closed shape in said front elevation view of the spring clip, the key assist device, in use, being either i) freely suspended from the split ring on sliding insertion of the split ring between said base member and said clamping section into said throughgoing retaining aperture whereupon the keyhead plane traverses the split ring aperture plane, or ii) clamped on the clothing item on sliding insertion of the clothing item hem between said base member and said clamping section through said clamping zone towards said bridge section. i) freely suspended from the split ring on sliding insertion of the split ring between said base member and said clamping section into said throughgoing retaining aperture whereupon the keyhead plane traverses the split ring aperture plane, or ii) clamped on the clothing item on sliding insertion of the clothing item hem between said base member and said clamping section through said clamping zone towards said bridge section.