A flexible lighting strip comprising: a flexible cable including an electrically insulating sheath which contains positive and negative conductors (112, 114) electrically isolated from one another, the sheath providing a spacing between the positive and negative conductors; and a plurality of light emitting diode devices spaced apart from one another on the cable, each of the LED devices having an LED (50, 104) including positive and negative leads mounted on a connector (54, 108) which mechanically secures the LED device to a portion of the flexible cable and electrically connects the positive and negative LED leads to the positive and negative conductors through positive and negative conductive piercing members which pierce the sheath to make electrical contact with the respective conductors; wherein each connector (54, 108) includes: a first section (54a, 106, 140) including an LED mount region that receives the LED; and a second section (54b, 110, 142) that cooperates with the first section to define a clamp region; wherein the first and second sections (54a, 54b, 106, 110, 140, 142) snap together to surroundingly clamp about a portion of the flexible cable with the flexible cable portion arranged therebetween to secure the connector (54, 108) to the flexible cable; and wherein the positive and negative conductors are parallel within the insulating sheath and thereby define a cable plane, the LED emitting light substantially directed parallel to the cable plane, the flexible electrical cable being flexible in a direction out of the cable plane and the cable being sufficiently flexible to be capable of forming a letter shape comprised of E and/or T. a flexible cable including an electrically insulating sheath which contains positive and negative conductors (112, 114) electrically isolated from one another, the sheath providing a spacing between the positive and negative conductors; and a plurality of light emitting diode devices spaced apart from one another on the cable, each of the LED devices having an LED (50, 104) including positive and negative leads mounted on a connector (54, 108) which mechanically secures the LED device to a portion of the flexible cable and electrically connects the positive and negative LED leads to the positive and negative conductors through positive and negative conductive piercing members which pierce the sheath to make electrical contact with the respective conductors; wherein each connector (54, 108) includes: a first section (54a, 106, 140) including an LED mount region that receives the LED; and a second section (54b, 110, 142) that cooperates with the first section to define a clamp region; wherein the first and second sections (54a, 54b, 106, 110, 140, 142) snap together to surroundingly clamp about a portion of the flexible cable with the flexible cable portion arranged therebetween to secure the connector (54, 108) to the flexible cable; and wherein the positive and negative conductors are parallel within the insulating sheath and thereby define a cable plane, the LED emitting light substantially directed parallel to the cable plane, the flexible electrical cable being flexible in a direction out of the cable plane and the cable being sufficiently flexible to be capable of forming a letter shape comprised of E and/or T. a first section (54a, 106, 140) including an LED mount region that receives the LED; and a second section (54b, 110, 142) that cooperates with the first section to define a clamp region; wherein the first and second sections (54a, 54b, 106, 110, 140, 142) snap together to surroundingly clamp about a portion of the flexible cable with the flexible cable portion arranged therebetween to secure the connector (54, 108) to the flexible cable; and wherein the positive and negative conductors are parallel within the insulating sheath and thereby define a cable plane, the LED emitting light substantially directed parallel to the cable plane, the flexible electrical cable being flexible in a direction out of the cable plane and the cable being sufficiently flexible to be capable of forming a letter shape comprised of E and/or T.