A system for providing an Automatic Response System service, the system comprising: an Automatic Response System for providing a voice announcement of an Automatic Response System service asking about a desired Automatic Response System service type when receiving a request for the Automatic Response System service from a terminal, and transmitting, to the relevant terminal, an application execution Short Message Service message for executing a relevant application built-in to the terminal when receiving a request for a Visual Automatic Response System service from the terminal; a Visual Automatic Response System for providing the Automatic Response System with terminal information of the terminal, and providing the terminal with screen images of both an Automatic Response System menu and a detailed content for each item of the Automatic Response System menu in response to the request for the Visual Automatic Response System service by the terminal, characterized in that, the terminal for executing the Visual Automatic Response System application built-in to the terminal, controlling a call in progress by using a call control command included in the application execution Short Message Service message, connecting to the Visual Automatic Response System by using content location information included in the application execution Short Message Service message, and receiving and displaying the screen images of both the Automatic Response System menu and the detailed content for each item of the Automatic Response System menu within a relevant content, when receiving the application execution Short Message Service message from the Automatic Response System. an Automatic Response System for providing a voice announcement of an Automatic Response System service asking about a desired Automatic Response System service type when receiving a request for the Automatic Response System service from a terminal, and transmitting, to the relevant terminal, an application execution Short Message Service message for executing a relevant application built-in to the terminal when receiving a request for a Visual Automatic Response System service from the terminal; a Visual Automatic Response System for providing the Automatic Response System with terminal information of the terminal, and providing the terminal with screen images of both an Automatic Response System menu and a detailed content for each item of the Automatic Response System menu in response to the request for the Visual Automatic Response System service by the terminal, the terminal for executing the Visual Automatic Response System application built-in to the terminal, controlling a call in progress by using a call control command included in the application execution Short Message Service message, connecting to the Visual Automatic Response System by using content location information included in the application execution Short Message Service message, and receiving and displaying the screen images of both the Automatic Response System menu and the detailed content for each item of the Automatic Response System menu within a relevant content, when receiving the application execution Short Message Service message from the Automatic Response System.