A liquid crystal display device comprising: a memory adapted to store gamma data corresponding to a plurality of gamma curves including a first gamma curve and a second gamma curve; a gray voltage generator adapted to generate a plurality of gray voltages based on the gamma data; a signal controller adapted to receive an input image signal (IDAT); a data driver adapted to receive the input image signal (IDAT) from the signal controller and to convert the input image signal (IDAT) into a data voltage (Vd) using the gray voltages; and a display panel comprising a plurality of pixels adapted to receive the data voltage (Vd) and display an image on a subframe-by-subframe basis, wherein each pixel of the plurality of pixels is adapted to display a plurality of images corresponding to the input image signal (IDAT) during one frame, the one frame includes a plurality of consecutive subframes, the images displayed by each pixel during the one frame includes a first image displayed based on the first gamma curve during one of the plurality of consecutive subframes of the one frame and a second image displayed based on the second gamma curve during another one of the plurality of consecutive subframes of the one frame, and a luminance of the first image is equal to or greater than a luminance of the second image characterized in that a sequence of the images displayed by the pixel in a first frame is opposite to a sequence of the images displayed by the pixel in an adjacent second frame following the first frame, and one of two consecutive second images is displayed during the first frame, and the other one of the two consecutive second images is displayed during the second frame. a memory adapted to store gamma data corresponding to a plurality of gamma curves including a first gamma curve and a second gamma curve; a gray voltage generator adapted to generate a plurality of gray voltages based on the gamma data; a signal controller adapted to receive an input image signal (IDAT); a data driver adapted to receive the input image signal (IDAT) from the signal controller and to convert the input image signal (IDAT) into a data voltage (Vd) using the gray voltages; and a display panel comprising a plurality of pixels adapted to receive the data voltage (Vd) and display an image on a subframe-by-subframe basis, wherein each pixel of the plurality of pixels is adapted to display a plurality of images corresponding to the input image signal (IDAT) during one frame, the one frame includes a plurality of consecutive subframes, the images displayed by each pixel during the one frame includes a first image displayed based on the first gamma curve during one of the plurality of consecutive subframes of the one frame and a second image displayed based on the second gamma curve during another one of the plurality of consecutive subframes of the one frame, and a luminance of the first image is equal to or greater than a luminance of the second image characterized in that a sequence of the images displayed by the pixel in a first frame is opposite to a sequence of the images displayed by the pixel in an adjacent second frame following the first frame, and one of two consecutive second images is displayed during the first frame, and the other one of the two consecutive second images is displayed during the second frame.