A measuring head for vehicle wheel alignment measurement, in particular for wheel alignment measurement of a motor vehicle, wherein the measuring head is designed to be arranged in an approximately central position with respect to the longitudinal direction of a motor vehicle to be measured, laterally beside the motor vehicle to be measured, and comprises: at least one rearwardly directed image recording device which is designed to record images of at least one measuring panel attached to a rear wheel of the motor vehicle to be measured, wherein a viewing direction of the at least one rearwardly directed image recording device is directed towards a measuring panel attached to a rear wheel of the motor vehicle to be measured when the measuring head is arranged beside the motor vehicle to be measured in a position and orientation suitable for vehicle wheel alignment measurement; at least one front image recording device which is designed to record images of at least one measuring panel attached to a front wheel of the motor vehicle to be measured, wherein a viewing direction of the at least one front image recording device is directed towards a measuring panel attached to a front wheel of the motor vehicle to be measured when the measuring head is arranged beside the motor vehicle to be measured in the position and orientation suitable for vehicle wheel alignment measurement; and at least one display device integrated in the measuring head, which is designed to display current measurement data of the measuring head and/or instructions to a user of the measuring head as graphics and/or alphanumeric characters; wherein the at least one display device is formed on or in a side surface (11b, 11c) of the measuring head, the surface normal of which is aligned substantially parallel to the viewing direction of one of the image recording devices (12a, 12b). at least one rearwardly directed image recording device which is designed to record images of at least one measuring panel attached to a rear wheel of the motor vehicle to be measured, wherein a viewing direction of the at least one rearwardly directed image recording device is directed towards a measuring panel attached to a rear wheel of the motor vehicle to be measured when the measuring head is arranged beside the motor vehicle to be measured in a position and orientation suitable for vehicle wheel alignment measurement; at least one front image recording device which is designed to record images of at least one measuring panel attached to a front wheel of the motor vehicle to be measured, wherein a viewing direction of the at least one front image recording device is directed towards a measuring panel attached to a front wheel of the motor vehicle to be measured when the measuring head is arranged beside the motor vehicle to be measured in the position and orientation suitable for vehicle wheel alignment measurement; and at least one display device integrated in the measuring head, which is designed to display current measurement data of the measuring head and/or instructions to a user of the measuring head as graphics and/or alphanumeric characters; wherein the at least one display device is formed on or in a side surface (11b, 11c) of the measuring head, the surface normal of which is aligned substantially parallel to the viewing direction of one of the image recording devices (12a, 12b).