A receiver comprising: circuitry configured to receive output image data from another device that applied a predetermined opto-electrical transfer function to input image data to obtain the output image data and stored the output image data in association with a context-determined luminance conversion range information for a sub-region of an image to be displayed, and apply an electro-optical transfer function which corresponds to the predetermined opto-electrical transfer function to the output image data received from the another device, and convert a luminance of the image data received from the another device in a luminance conversion process in accordance with the context-determined luminance conversion range information; and wherein the circuitry is further configured to receive the output image data together with context-determined luminance conversion range information for an entire image area in addition to the context-determined luminance conversion range information for the sub-region of the entire image area, and perform a luminance conversion process in a region other than the sub-region in accordance with the context-determined luminance conversion range information for the entire image area, wherein the context-determined luminance conversion range information for the sub-region of the entire image data defines a range within which the luminance is converted in accordance with the luminance display capacity of the receiver, characterized in that the circuitry is further configured to recognize the predetermined opto-electrical transfer function from a designation of the type of opto-electrical transfer function in the output image data received from the other device in a video usability information, VUI, of a sequence parameter set, SPS; and set the electro-optical transfer function that is inverse to the recognized opto-electrical transfer function. circuitry configured to receive output image data from another device that applied a predetermined opto-electrical transfer function to input image data to obtain the output image data and stored the output image data in association with a context-determined luminance conversion range information for a sub-region of an image to be displayed, and apply an electro-optical transfer function which corresponds to the predetermined opto-electrical transfer function to the output image data received from the another device, and convert a luminance of the image data received from the another device in a luminance conversion process in accordance with the context-determined luminance conversion range information; and wherein the circuitry is further configured to receive the output image data together with context-determined luminance conversion range information for an entire image area in addition to the context-determined luminance conversion range information for the sub-region of the entire image area, and perform a luminance conversion process in a region other than the sub-region in accordance with the context-determined luminance conversion range information for the entire image area, wherein the context-determined luminance conversion range information for the sub-region of the entire image data defines a range within which the luminance is converted in accordance with the luminance display capacity of the receiver, characterized in that the circuitry is further configured to recognize the predetermined opto-electrical transfer function from a designation of the type of opto-electrical transfer function in the output image data received from the other device in a video usability information, VUI, of a sequence parameter set, SPS; and set the electro-optical transfer function that is inverse to the recognized opto-electrical transfer function.