A method for presenting augmented reality technology AR content, comprising: obtaining, by an obtaining unit of a user terminal, point of interest information, wherein the point of interest information comprises AR content and capability information corresponding to a capability required for presenting the AR content; characterized by further comprising: querying, by a querying unit of the user terminal, according to the capability information, whether the user terminal has the capability required for presenting the AR content; and hiding, by a processing unit of the user terminal, the AR content if the user terminal does not have the capability required for presenting the AR content, wherein the capability information comprises: device capability information corresponding to a device capability required for presenting the AR content or rendering capability information corresponding to a rendering capability required for presenting the AR content; the having the capability required for presenting the AR content comprises: having the device capability that is required for presenting the AR content, where the device capability is enabled; and/or having the rendering capability required for presenting the AR content. obtaining, by an obtaining unit of a user terminal, point of interest information, wherein the point of interest information comprises AR content and capability information corresponding to a capability required for presenting the AR content; characterized by further comprising: querying, by a querying unit of the user terminal, according to the capability information, whether the user terminal has the capability required for presenting the AR content; and hiding, by a processing unit of the user terminal, the AR content if the user terminal does not have the capability required for presenting the AR content, wherein the capability information comprises: device capability information corresponding to a device capability required for presenting the AR content or rendering capability information corresponding to a rendering capability required for presenting the AR content; the having the capability required for presenting the AR content comprises: having the device capability that is required for presenting the AR content, where the device capability is enabled; and/or having the rendering capability required for presenting the AR content. querying, by a querying unit of the user terminal, according to the capability information, whether the user terminal has the capability required for presenting the AR content; and hiding, by a processing unit of the user terminal, the AR content if the user terminal does not have the capability required for presenting the AR content, wherein the capability information comprises: device capability information corresponding to a device capability required for presenting the AR content or rendering capability information corresponding to a rendering capability required for presenting the AR content; the having the capability required for presenting the AR content comprises: having the device capability that is required for presenting the AR content, where the device capability is enabled; and/or having the rendering capability required for presenting the AR content. having the device capability that is required for presenting the AR content, where the device capability is enabled; and/or having the rendering capability required for presenting the AR content.