A method at a mobile station (114, 502), the method comprising one of the following operations i) - II): i) receiving operator initiation of an outgoing point-to-point call to a remote station while the mobile station (114, 502) is receiving broadcast content via a multi-user forward-link broadcast channel; responsive to the operator initiation, determining a call-handling preference by querying a human operator and informing the wireless communication network of the preferences and according to the preference performing operations including one of the following i-1) and i-2): i-1) sending the network a CALL ORIGINATION message and additional messaging expressing disinterest in continued receipt of the broadcast content; i-2) sending the network a CALL ORIGINATION message and further messaging expressing interest in continued receipt of the broadcast content, the further messaging containing election between the point-to- point call and the broadcast content should network resources be unable to conduct both concurrently (810, 812, 814); waiting (813, 815) for signaling from the network to complete the point-to-point call; or ii) receiving network notification of an incoming point-to-point call from a remote station while the mobile station (114, 502) is receiving broadcast content via a multi-user forward-link broadcast channel; soliciting operator input as to whether to accept or reject the incoming call; if the operator rejects the call, sending the network notification of rejection; if the operator accepts the call, sending the network notification of acceptance and performing further operations comprising: determining call handling preferences by querying a human operator and informing the wireless communication network of the preferences, as to prescribed categories of operating conditions including at least the following ii-1) and ii-2: II-1) whether to continue receiving the broadcast content; ii-2) election between the point-to- point call and the broadcast content should network resources be unable to conduct the point-to-point call and broadcast content concurrently; sending the network further messaging stating the determined call handling preferences (916, 918, 920); and waiting (913, 917, 919, 921) for signaling from the network to complete the point-to- point call. i) receiving operator initiation of an outgoing point-to-point call to a remote station while the mobile station (114, 502) is receiving broadcast content via a multi-user forward-link broadcast channel; responsive to the operator initiation, determining a call-handling preference by querying a human operator and informing the wireless communication network of the preferences and according to the preference performing operations including one of the following i-1) and i-2): i-1) sending the network a CALL ORIGINATION message and additional messaging expressing disinterest in continued receipt of the broadcast content; i-2) sending the network a CALL ORIGINATION message and further messaging expressing interest in continued receipt of the broadcast content, the further messaging containing election between the point-to- point call and the broadcast content should network resources be unable to conduct both concurrently (810, 812, 814); waiting (813, 815) for signaling from the network to complete the point-to-point call; or i-1) sending the network a CALL ORIGINATION message and additional messaging expressing disinterest in continued receipt of the broadcast content; i-2) sending the network a CALL ORIGINATION message and further messaging expressing interest in continued receipt of the broadcast content, the further messaging containing election between the point-to- point call and the broadcast content should network resources be unable to conduct both concurrently (810, 812, 814); ii) receiving network notification of an incoming point-to-point call from a remote station while the mobile station (114, 502) is receiving broadcast content via a multi-user forward-link broadcast channel; determining call handling preferences by querying a human operator and informing the wireless communication network of the preferences, as to prescribed categories of operating conditions including at least the following ii-1) and ii-2: II-1) whether to continue receiving the broadcast content; ii-2) election between the point-to- point call and the broadcast content should network resources be unable to conduct the point-to-point call and broadcast content concurrently; sending the network further messaging stating the determined call handling preferences (916, 918, 920); and waiting (913, 917, 919, 921) for signaling from the network to complete the point-to- point call. II-1) whether to continue receiving the broadcast content; ii-2) election between the point-to- point call and the broadcast content should network resources be unable to conduct the point-to-point call and broadcast content concurrently;