A system to apply topping materials to print products comprising: an adhesive depositing machine configured to deposit a curable adhesive onto a first surface of a substrate in a pre-determined pattern; a placement device configured to place topping material onto the substrate with the deposited adhesive, wherein the topping material is selected from glitter, metallic powder, glass powder or colored powder; a UV energy source configured to apply UV energy to the substrate including the deposited adhesive and the placed topping material to cause curing of the deposited adhesive; and characterized by: a topping material removal unit configured to remove excess topping material not adhered to the deposited adhesive, said removal unit comprising: a plurality of wheels mounted on a shaft, each wheel comprising thin needles attached to its circumference, said wheels configured to collect excess topping material from the substrate; a brush spanning the wheels shaft and configured to brush topping material from the needles; and a vacuum system mounted above said wheels, said vacuum system configured to suck topping material from said needles and transfer it to said placement device. an adhesive depositing machine configured to deposit a curable adhesive onto a first surface of a substrate in a pre-determined pattern; a placement device configured to place topping material onto the substrate with the deposited adhesive, wherein the topping material is selected from glitter, metallic powder, glass powder or colored powder; a UV energy source configured to apply UV energy to the substrate including the deposited adhesive and the placed topping material to cause curing of the deposited adhesive; and characterized by: a topping material removal unit configured to remove excess topping material not adhered to the deposited adhesive, said removal unit comprising: a plurality of wheels mounted on a shaft, each wheel comprising thin needles attached to its circumference, said wheels configured to collect excess topping material from the substrate; a brush spanning the wheels shaft and configured to brush topping material from the needles; and a vacuum system mounted above said wheels, said vacuum system configured to suck topping material from said needles and transfer it to said placement device. a topping material removal unit configured to remove excess topping material not adhered to the deposited adhesive, said removal unit comprising: a plurality of wheels mounted on a shaft, each wheel comprising thin needles attached to its circumference, said wheels configured to collect excess topping material from the substrate; a brush spanning the wheels shaft and configured to brush topping material from the needles; and a vacuum system mounted above said wheels, said vacuum system configured to suck topping material from said needles and transfer it to said placement device. a plurality of wheels mounted on a shaft, each wheel comprising thin needles attached to its circumference, said wheels configured to collect excess topping material from the substrate; a brush spanning the wheels shaft and configured to brush topping material from the needles; and a vacuum system mounted above said wheels, said vacuum system configured to suck topping material from said needles and transfer it to said placement device.