A measurement and reporting method, comprising: receiving, by a terminal, a measurement configuration from a base station, wherein the measurement configuration is used to indicate a plurality of measurement objects to be measured, wherein each measurement object is a beam, a port or a space resource; obtaining, by the terminal, measurement results and channel characteristic values respectively corresponding to individual measurement objects; grouping, by the terminal, the plurality of measurement objects into a plurality of measurement groups based on different values of channel characteristics of a same type, wherein different measurement groups correspond to different channel characteristic values, and wherein channel characteristic values corresponding to measurement objects in a same group are the same or channel characteristic values corresponding to all or some of measurement objects in a same group are different, wherein the channel characteristic value is an absolute value or an interval; and sending, by the terminal, to the base station, group identification information and measurement results respectively corresponding to some or all of the plurality of measurement objects, wherein different groups are corresponding to different channel characteristic values; wherein the method further comprises: when channel characteristic values corresponding to measurement objects in a same group are the same, receiving, by the terminal, data that is sent by the base station by using target measurement objects, wherein the target measurement objects are from different groups; and when channel characteristic values corresponding to all or some of measurement objects in a same group are different, receiving, by the terminal, data that is sent by the base station by using target measurement objects, wherein the target measurement objects are from one group. receiving, by a terminal, a measurement configuration from a base station, wherein the measurement configuration is used to indicate a plurality of measurement objects to be measured, wherein each measurement object is a beam, a port or a space resource; obtaining, by the terminal, measurement results and channel characteristic values respectively corresponding to individual measurement objects; grouping, by the terminal, the plurality of measurement objects into a plurality of measurement groups based on different values of channel characteristics of a same type, wherein different measurement groups correspond to different channel characteristic values, and wherein channel characteristic values corresponding to measurement objects in a same group are the same or channel characteristic values corresponding to all or some of measurement objects in a same group are different, wherein the channel characteristic value is an absolute value or an interval; and sending, by the terminal, to the base station, group identification information and measurement results respectively corresponding to some or all of the plurality of measurement objects, wherein different groups are corresponding to different channel characteristic values; wherein the method further comprises: when channel characteristic values corresponding to measurement objects in a same group are the same, receiving, by the terminal, data that is sent by the base station by using target measurement objects, wherein the target measurement objects are from different groups; and when channel characteristic values corresponding to all or some of measurement objects in a same group are different, receiving, by the terminal, data that is sent by the base station by using target measurement objects, wherein the target measurement objects are from one group. when channel characteristic values corresponding to measurement objects in a same group are the same, receiving, by the terminal, data that is sent by the base station by using target measurement objects, wherein the target measurement objects are from different groups; and when channel characteristic values corresponding to all or some of measurement objects in a same group are different, receiving, by the terminal, data that is sent by the base station by using target measurement objects, wherein the target measurement objects are from one group.