An application startup method performed by a terminal device, comprising: after receiving a first touch operation for a pre-stored picture, determining, based on anchor information related to the picture, a target application corresponding to the picture, wherein the anchor information comprises: identification information of an application corresponding to the picture and content information of the picture; starting the target application corresponding to the picture, and displaying, in the target application, an operation interface corresponding to the picture; characterized in that the anchor information comprises a marked point of interest, POI, in the picture, and wherein determining the target application corresponding to the picture comprises: displaying a POI selection interface based on the first touch operation, wherein the POI selection interface comprises at least one POI in the picture; receiving a second touch operation performed in the POI selection interface, wherein the second touch operation is the selection of a target POI from the at least one POI; determining that there are at least two applications corresponding to the POI of the picture; displaying an application selection interface based on the second touch operation, wherein the application selection interface comprises the at least two applications corresponding to the POI of the picture; receiving a third touch operation performed in the application selection interface, wherein the third touch operation is the selection of the target application from the at least two applications; and wherein the target application is started in a specific application state based on the anchor information of the picture. after receiving a first touch operation for a pre-stored picture, determining, based on anchor information related to the picture, a target application corresponding to the picture, wherein the anchor information comprises: identification information of an application corresponding to the picture and content information of the picture; starting the target application corresponding to the picture, and displaying, in the target application, an operation interface corresponding to the picture; characterized in that the anchor information comprises a marked point of interest, POI, in the picture, and wherein determining the target application corresponding to the picture comprises: displaying a POI selection interface based on the first touch operation, wherein the POI selection interface comprises at least one POI in the picture; receiving a second touch operation performed in the POI selection interface, wherein the second touch operation is the selection of a target POI from the at least one POI; determining that there are at least two applications corresponding to the POI of the picture; displaying an application selection interface based on the second touch operation, wherein the application selection interface comprises the at least two applications corresponding to the POI of the picture; receiving a third touch operation performed in the application selection interface, wherein the third touch operation is the selection of the target application from the at least two applications; and displaying a POI selection interface based on the first touch operation, wherein the POI selection interface comprises at least one POI in the picture; receiving a second touch operation performed in the POI selection interface, wherein the second touch operation is the selection of a target POI from the at least one POI; determining that there are at least two applications corresponding to the POI of the picture; displaying an application selection interface based on the second touch operation, wherein the application selection interface comprises the at least two applications corresponding to the POI of the picture; receiving a third touch operation performed in the application selection interface, wherein the third touch operation is the selection of the target application from the at least two applications; and wherein the target application is started in a specific application state based on the anchor information of the picture.