An integrated analyte monitoring device assembly (110, 211), comprising: an analyte sensor (101, 250, 540, 1020) for transcutaneous positioning through a skin layer and maintained in fluid contact with an interstitial fluid under the skin layer during a predetermined time period, the analyte sensor having a proximal portion and a distal portion; and sensor electronics (102, 1030) coupled to the analyte sensor, the sensor electronics comprising: a circuit board having a conductive layer and a sensor antenna disposed on the conductive layer; one or more electrical contacts provided on the circuit board and coupled with the proximal portion of the analyte sensor to maintain continuous electrical communication; and a data processing component (610, 950) including an application specific integrated circuit (ASIC) provided on the circuit board and in signal communication with the analyte sensor, the data processing component configured to execute one or more routines for processing analyte related signals received from the analyte sensor, the data processing component configured to control the transmission of the data associated with the analyte related signals received from the analyte sensor to a remote location using the sensor antenna only in response to a request signal received from the remote location; characterised in that the analyte sensor is coupled with the sensor electronics and provided to the user within a housing prior to positioning the analyte sensor through the skin layer. an analyte sensor (101, 250, 540, 1020) for transcutaneous positioning through a skin layer and maintained in fluid contact with an interstitial fluid under the skin layer during a predetermined time period, the analyte sensor having a proximal portion and a distal portion; and sensor electronics (102, 1030) coupled to the analyte sensor, the sensor electronics comprising: a circuit board having a conductive layer and a sensor antenna disposed on the conductive layer; one or more electrical contacts provided on the circuit board and coupled with the proximal portion of the analyte sensor to maintain continuous electrical communication; and a data processing component (610, 950) including an application specific integrated circuit (ASIC) provided on the circuit board and in signal communication with the analyte sensor, the data processing component configured to execute one or more routines for processing analyte related signals received from the analyte sensor, the data processing component configured to control the transmission of the data associated with the analyte related signals received from the analyte sensor to a remote location using the sensor antenna only in response to a request signal received from the remote location; characterised in that the analyte sensor is coupled with the sensor electronics and provided to the user within a housing prior to positioning the analyte sensor through the skin layer. a circuit board having a conductive layer and a sensor antenna disposed on the conductive layer; one or more electrical contacts provided on the circuit board and coupled with the proximal portion of the analyte sensor to maintain continuous electrical communication; and a data processing component (610, 950) including an application specific integrated circuit (ASIC) provided on the circuit board and in signal communication with the analyte sensor, the data processing component configured to execute one or more routines for processing analyte related signals received from the analyte sensor, the data processing component configured to control the transmission of the data associated with the analyte related signals received from the analyte sensor to a remote location using the sensor antenna only in response to a request signal received from the remote location; characterised in that the analyte sensor is coupled with the sensor electronics and provided to the user within a housing prior to positioning the analyte sensor through the skin layer.