A method for operating an image display apparatus configured to receive a television broadcast from one of a landline, a satellite and another connection, the method comprising: simultaneously displaying, on a display of the image display apparatus, a plurality of card objects(1320, 1330, 1340, 1350, 1360, 1370, 1380, 1390); setting a first portion of the display as a lock area in which at least one of the plurality of card objects(1320, 1330, 1340, 1350, 1360, 1370, 1380, 1390) or the application menu is displayed, wherein a card object (1320, 1330, 1340, 1350, 1360, 1370, 1380, 1390) displayed in the lock area is not moved when a card object (1320, 1330, 1340, 1350, 1360, 1370, 1380, 1390) in another area of the display is moved, wherein a first card object is a card object for displaying a broadcast image or broadcast-associated information and is displayed in the lock area of the display; setting a second portion of the display as a change area; and changing information displayed in the change area of the display in response to a user input to one of the plurality of card objects (1320, 1330, 1340, 1350, 1360, 1370, 1380, 1390) or in response to another user input, by scrolling through information displayed in the change area by removing at least one of the card objects (1320, 1330, 1340, 1350, 1360, 1370, 1380, 1390) in the change area and replacing the removed at least one card object (1320, 1330, 1340, 1350, 1360, 1370, 1380, 1390) with at least one previously undisplayed card object; characterized by further comprising displaying, in an application menu area, an application menu including a plurality of application items that can be executed, including a default application item among the plurality of application items that cannot be edited by a user, and a user setting application item that can be edited by a user. simultaneously displaying, on a display of the image display apparatus, a plurality of card objects(1320, 1330, 1340, 1350, 1360, 1370, 1380, 1390); setting a first portion of the display as a lock area in which at least one of the plurality of card objects(1320, 1330, 1340, 1350, 1360, 1370, 1380, 1390) or the application menu is displayed, wherein a card object (1320, 1330, 1340, 1350, 1360, 1370, 1380, 1390) displayed in the lock area is not moved when a card object (1320, 1330, 1340, 1350, 1360, 1370, 1380, 1390) in another area of the display is moved, wherein a first card object is a card object for displaying a broadcast image or broadcast-associated information and is displayed in the lock area of the display; setting a second portion of the display as a change area; and changing information displayed in the change area of the display in response to a user input to one of the plurality of card objects (1320, 1330, 1340, 1350, 1360, 1370, 1380, 1390) or in response to another user input, by scrolling through information displayed in the change area by removing at least one of the card objects (1320, 1330, 1340, 1350, 1360, 1370, 1380, 1390) in the change area and replacing the removed at least one card object (1320, 1330, 1340, 1350, 1360, 1370, 1380, 1390) with at least one previously undisplayed card object; characterized by further comprising displaying, in an application menu area, an application menu including a plurality of application items that can be executed, including a default application item among the plurality of application items that cannot be edited by a user, and a user setting application item that can be edited by a user.