A liquid cartridge (30, 230, 330, 430, 630) configured to be inserted into an attachment portion (110, 3110, 4110) of a printing device in an insertion direction crossing a gravitational direction and to be attached to the attachment portion (110, 3110, 4110) in an upright posture, the attachment portion (110, 3110, 4110) including a contact, the liquid cartridge (30, 230, 330, 430, 630) comprising: a housing (31, 231, 331, 431, 631) comprising: a liquid chamber storing liquid therein; and a liquid passage (75A, 675A) in communication with the liquid chamber and extending forward in the insertion direction from the liquid chamber, the liquid passage (75A, 675A) having a front end in the insertion direction, an opening being formed in the front end; a circuit board movable between a first position and a second position relative to the housing (31, 231, 331, 431, 631), the circuit board comprising: a contact electrically connectable to the contact of the device in an attached state of the liquid cartridge to the attachment portion; characterised in that: the circuit board comprises a memory electrically connected to the contact of the cartridge (30, 230, 330, 430, 630); and the liquid cartridge comprises a pivoting member (68, 268, 368, 490, 568, 668) pivotably supported by the housing (31, 231, 331, 431, 631) about a pivot axis (70X, 270X, 370X, 490X, 570X, 670X) extending in a widthwise direction (55, 56) perpendicular to the insertion direction and the gravitational direction, the pivoting member (68, 268, 368, 490, 568, 668) being configured to move the circuit board between the first position and the second position; wherein: when the circuit board is in the first position, the contact of the cartridge (30, 230, 330, 430, 630) faces upward in the upright posture; and when the circuit board is in the second position, the contact of the cartridge (30, 230, 330, 430, 630) slopes relative to the insertion direction in the upright posture and is electrically connectable to the contact of the device in the attached state of the liquid cartridge (30, 230, 330, 430, 630). a housing (31, 231, 331, 431, 631) comprising: a liquid chamber storing liquid therein; and a liquid passage (75A, 675A) in communication with the liquid chamber and extending forward in the insertion direction from the liquid chamber, the liquid passage (75A, 675A) having a front end in the insertion direction, an opening being formed in the front end; a liquid chamber storing liquid therein; and a liquid passage (75A, 675A) in communication with the liquid chamber and extending forward in the insertion direction from the liquid chamber, the liquid passage (75A, 675A) having a front end in the insertion direction, an opening being formed in the front end; a circuit board movable between a first position and a second position relative to the housing (31, 231, 331, 431, 631), the circuit board comprising: a contact electrically connectable to the contact of the device in an attached state of the liquid cartridge to the attachment portion; characterised in that: the circuit board comprises a memory electrically connected to the contact of the cartridge (30, 230, 330, 430, 630); and the liquid cartridge comprises a pivoting member (68, 268, 368, 490, 568, 668) pivotably supported by the housing (31, 231, 331, 431, 631) about a pivot axis (70X, 270X, 370X, 490X, 570X, 670X) extending in a widthwise direction (55, 56) perpendicular to the insertion direction and the gravitational direction, the pivoting member (68, 268, 368, 490, 568, 668) being configured to move the circuit board between the first position and the second position; the circuit board comprises a memory electrically connected to the contact of the cartridge (30, 230, 330, 430, 630); and the liquid cartridge comprises a pivoting member (68, 268, 368, 490, 568, 668) pivotably supported by the housing (31, 231, 331, 431, 631) about a pivot axis (70X, 270X, 370X, 490X, 570X, 670X) extending in a widthwise direction (55, 56) perpendicular to the insertion direction and the gravitational direction, the pivoting member (68, 268, 368, 490, 568, 668) being configured to move the circuit board between the first position and the second position; wherein: when the circuit board is in the first position, the contact of the cartridge (30, 230, 330, 430, 630) faces upward in the upright posture; and when the circuit board is in the second position, the contact of the cartridge (30, 230, 330, 430, 630) slopes relative to the insertion direction in the upright posture and is electrically connectable to the contact of the device in the attached state of the liquid cartridge (30, 230, 330, 430, 630). when the circuit board is in the first position, the contact of the cartridge (30, 230, 330, 430, 630) faces upward in the upright posture; and when the circuit board is in the second position, the contact of the cartridge (30, 230, 330, 430, 630) slopes relative to the insertion direction in the upright posture and is electrically connectable to the contact of the device in the attached state of the liquid cartridge (30, 230, 330, 430, 630).