A method for displaying a notification message on a terminal, comprising: receiving a first notification message; parsing the first notification message, to obtain a message type of the first notification message or an application server identifier of the first notification message; acquiring, according to the message type of the first notification message or the application server identifier of the first notification message, a moving track used to dynamically display the first notification message and an icon used to dynamically display the first notification message, wherein the moving track is a track formed when the icon falls from a notification bar; and dynamically displaying the first notification message according to the icon and the moving track, wherein before the dynamically displaying the first notification message according to the icon and the moving track, the method further comprises: receiving an operation instruction of a user; the dynamically displaying the first notification message according to the icon and the moving track comprises: when the operation instruction of the user meets a condition of dynamically displaying the first notification message, dynamically displaying the first notification message according to the icon and the moving track; and. wherein before the receiving a first notification message, the method further comprises: receiving an instruction, which is sent by the user, of enabling a notification message dynamic display function, and enabling the dynamic display function: and setting, according to selection of the user, moving tracks used to dynamically display notification messages, wherein different moving tracks can be set for notification messages with different message types or different application server identifiers. receiving a first notification message; parsing the first notification message, to obtain a message type of the first notification message or an application server identifier of the first notification message; acquiring, according to the message type of the first notification message or the application server identifier of the first notification message, a moving track used to dynamically display the first notification message and an icon used to dynamically display the first notification message, wherein the moving track is a track formed when the icon falls from a notification bar; and dynamically displaying the first notification message according to the icon and the moving track, wherein before the dynamically displaying the first notification message according to the icon and the moving track, the method further comprises: receiving an operation instruction of a user; the dynamically displaying the first notification message according to the icon and the moving track comprises: when the operation instruction of the user meets a condition of dynamically displaying the first notification message, dynamically displaying the first notification message according to the icon and the moving track; and. wherein before the receiving a first notification message, the method further comprises: receiving an instruction, which is sent by the user, of enabling a notification message dynamic display function, and enabling the dynamic display function: and setting, according to selection of the user, moving tracks used to dynamically display notification messages, wherein different moving tracks can be set for notification messages with different message types or different application server identifiers. receiving an operation instruction of a user; the dynamically displaying the first notification message according to the icon and the moving track comprises: when the operation instruction of the user meets a condition of dynamically displaying the first notification message, dynamically displaying the first notification message according to the icon and the moving track; and. wherein before the receiving a first notification message, the method further comprises: receiving an instruction, which is sent by the user, of enabling a notification message dynamic display function, and enabling the dynamic display function: and setting, according to selection of the user, moving tracks used to dynamically display notification messages, wherein different moving tracks can be set for notification messages with different message types or different application server identifiers. when the operation instruction of the user meets a condition of dynamically displaying the first notification message, dynamically displaying the first notification message according to the icon and the moving track; and. wherein before the receiving a first notification message, the method further comprises: receiving an instruction, which is sent by the user, of enabling a notification message dynamic display function, and enabling the dynamic display function: and setting, according to selection of the user, moving tracks used to dynamically display notification messages, wherein different moving tracks can be set for notification messages with different message types or different application server identifiers.