An apparatus for diverting and/or folding articles comprising an infeed conveyor, an outfeed conveyor and a diverter, wherein: - the infeed conveyor is configured to convey articles along an infeed path towards an infeed exit, where the articles can exit the infeed path, to an outfeed entry of an outfeed conveyor; - the outfeed conveyor is configured to convey the articles along an outfeed path from the outfeed entry, where articles can enter the outfeed path from the infeed exit of the infeed conveyor; - the infeed conveyor and outfeed conveyor are configured such that: - an angle between the infeed path and the outfeed path at the infeed exit and the outfeed entry is in the range of 30° up to and including 150°; and - the outfeed entry is positioned adjacent the infeed path, such that articles can continue along the infeed path downstream of the infeed exit without entering the outfeed entry; and - the diverter is configured to divert an article from the infeed path to the outfeed entry of the outfeed conveyor by exhibiting a diverting force on an impact zone of the article at the infeed exit of the infeed conveyor, and wherein the diverter is a non-contact, fluid emitting diverter, configured to emit a fluid jet to exhibit the diverting force on the impact zone of the article at a side of the article facing away from the outfeed entry, and wherein: - the apparatus is configured to controllably perform the following operation on the article by controlling the timing and/or duration of the fluid jet emitted by the diverter in function of the position of the article along and/or with respect to the infeed path and/or the outfeed path: - folded diversion: when a zone of the article downstream of an upstream end of the article in its state in the infeed conveyor is impacted by the fluid jet and the upstream end of the article is not impacted by the fluid jet; characterised in that - the diverter is configured such that an angle between the average direction of the diverting force of the fluid jet and the outfeed path at outfeed entry is in the range of 5°-85°, thereby realizing an increased diverting force and a decreased consumption of the fluid for the fluid jet when the zone of the article that is impacted by the fluid jet is already in a diverted state in which this zone is no longer aligned with the infeed path. - the infeed conveyor is configured to convey articles along an infeed path towards an infeed exit, where the articles can exit the infeed path, to an outfeed entry of an outfeed conveyor; - the outfeed conveyor is configured to convey the articles along an outfeed path from the outfeed entry, where articles can enter the outfeed path from the infeed exit of the infeed conveyor; - the infeed conveyor and outfeed conveyor are configured such that: - an angle between the infeed path and the outfeed path at the infeed exit and the outfeed entry is in the range of 30° up to and including 150°; and - the outfeed entry is positioned adjacent the infeed path, such that articles can continue along the infeed path downstream of the infeed exit without entering the outfeed entry; and - an angle between the infeed path and the outfeed path at the infeed exit and the outfeed entry is in the range of 30° up to and including 150°; and - the outfeed entry is positioned adjacent the infeed path, such that articles can continue along the infeed path downstream of the infeed exit without entering the outfeed entry; and - the diverter is configured to divert an article from the infeed path to the outfeed entry of the outfeed conveyor by exhibiting a diverting force on an impact zone of the article at the infeed exit of the infeed conveyor, and wherein the diverter is a non-contact, fluid emitting diverter, configured to emit a fluid jet to exhibit the diverting force on the impact zone of the article at a side of the article facing away from the outfeed entry, and wherein: - the apparatus is configured to controllably perform the following operation on the article by controlling the timing and/or duration of the fluid jet emitted by the diverter in function of the position of the article along and/or with respect to the infeed path and/or the outfeed path: - folded diversion: when a zone of the article downstream of an upstream end of the article in its state in the infeed conveyor is impacted by the fluid jet and the upstream end of the article is not impacted by the fluid jet; - folded diversion: when a zone of the article downstream of an upstream end of the article in its state in the infeed conveyor is impacted by the fluid jet and the upstream end of the article is not impacted by the fluid jet; - the diverter is configured such that an angle between the average direction of the diverting force of the fluid jet and the outfeed path at outfeed entry is in the range of 5°-85°, thereby realizing an increased diverting force and a decreased consumption of the fluid for the fluid jet when the zone of the article that is impacted by the fluid jet is already in a diverted state in which this zone is no longer aligned with the infeed path.