A method for positioning a subscriber zone, comprising: Receiving, by an apparatus for positioning a subscriber zone, a zone positioning request sent by a subscriber; collecting, by the apparatus, position sample points of the subscriber, wherein the collecting position sample points of the subscriber comprises: sending, by the apparatus, an invisible short message, which is invisible at the subscriber's terminal, to the subscriber through a Mobile Switching Centre, MSC, so that the MSC acquires subscriber cell information; and acquiring, by the apparatus, the subscriber cell information from the MSC, and taking the acquired subscriber cell information as the subscriber's position sample point; adding, by the apparatus, cells taken as the position sample points to a cell list of the subscriber zone; setting, by the apparatus, a cell occurring most frequently in all the position sample points as a first cell, adding cells having a same address as that of the first cell to the cell list of the subscriber zone, acquiring a switching relation between the first cell and second cells, which is a condition under which the subscriber in the first cell leaves the first cell during communication and switches to second cells, counting frequencies of switching between the first cell and second cells, and adding the second cells, between which and the first cell the frequency of switching is larger than a predetermined switching index, to the cell list of the subscriber zone; and acquiring, by the apparatus, latitudes and longitudes of all cells in the cell list of the subscriber zone to construct a zone rectangle, and adding all cells in the zone rectangle to the cell list of the subscriber zone. Receiving, by an apparatus for positioning a subscriber zone, a zone positioning request sent by a subscriber; collecting, by the apparatus, position sample points of the subscriber, wherein the collecting position sample points of the subscriber comprises: sending, by the apparatus, an invisible short message, which is invisible at the subscriber's terminal, to the subscriber through a Mobile Switching Centre, MSC, so that the MSC acquires subscriber cell information; and acquiring, by the apparatus, the subscriber cell information from the MSC, and taking the acquired subscriber cell information as the subscriber's position sample point; adding, by the apparatus, cells taken as the position sample points to a cell list of the subscriber zone; setting, by the apparatus, a cell occurring most frequently in all the position sample points as a first cell, adding cells having a same address as that of the first cell to the cell list of the subscriber zone, acquiring a switching relation between the first cell and second cells, which is a condition under which the subscriber in the first cell leaves the first cell during communication and switches to second cells, counting frequencies of switching between the first cell and second cells, and adding the second cells, between which and the first cell the frequency of switching is larger than a predetermined switching index, to the cell list of the subscriber zone; and acquiring, by the apparatus, latitudes and longitudes of all cells in the cell list of the subscriber zone to construct a zone rectangle, and adding all cells in the zone rectangle to the cell list of the subscriber zone.