An absorbent article having a liquid pervious topsheet, a backsheet and an absorbent core disposed between the topsheet and the backsheet, a longitudinal axis (La) and a transverse axis, the absorbent article being characterized in that it comprises: at least one fastening member, the fastening member having longitudinal and transverse axes, said fastening member comprising: a tape having a garment facing surface and a body facing surface; an actual fastener disposed on said tape, wherein said actual fastener is adapted to engage a complementary surface; and a macro-mechanical fastener indicium that is visible on or through the garment facing surface of the tape, wherein said fastener comprises inner and outer longitudinal edges (130, 230) and said macro-mechanical fastener indicium comprises a contour, wherein said macro-mechanical fastener indicium is disposed on said fastening member such that at least a portion of the projected outer contour of the macro-mechanical fastener indicium intersects said inner longitudinal edge of said fastener, and further wherein that said tape comprises a first longitudinal edge, a second longitudinal edge and a longitudinal axis, wherein said fastener comprises an inner longitudinal edge, an outer longitudinal edge and wherein said fastener is joined to the body facing surface of said tape such that the longitudinal axis (Lf) of said fastener is disposed between the longitudinal axis and the second edge of said tape, and wherein said macromechanical fastener indicium comprising a contour and a longitudinal axis (Li) wherein said macromechanical fastener indicium is disposed on said fastening member such that the longitudinal axis (Li) of said macro-mechanical fastener indicium is located between the first longitudinal edge of said tape and said longitudinal axis (Lf) of said fastener and said macro-mechanical fastener indicium is located between said longitudinal axis of said tape and said longitudinal axis (Lf) of said fastener, wherein the outer longitudinal edge of the fastener is disposed inboard of the second longitudinal edge of the tape. at least one fastening member, the fastening member having longitudinal and transverse axes, said fastening member comprising: a tape having a garment facing surface and a body facing surface; an actual fastener disposed on said tape, wherein said actual fastener is adapted to engage a complementary surface; and a macro-mechanical fastener indicium that is visible on or through the garment facing surface of the tape, wherein said fastener comprises inner and outer longitudinal edges (130, 230) and said macro-mechanical fastener indicium comprises a contour, a tape having a garment facing surface and a body facing surface; an actual fastener disposed on said tape, wherein said actual fastener is adapted to engage a complementary surface; and a macro-mechanical fastener indicium that is visible on or through the garment facing surface of the tape, wherein said fastener comprises inner and outer longitudinal edges (130, 230) and said macro-mechanical fastener indicium comprises a contour, wherein said macro-mechanical fastener indicium is disposed on said fastening member such that at least a portion of the projected outer contour of the macro-mechanical fastener indicium intersects said inner longitudinal edge of said fastener, and further wherein that said tape comprises a first longitudinal edge, a second longitudinal edge and a longitudinal axis, wherein said fastener comprises an inner longitudinal edge, an outer longitudinal edge and wherein said fastener is joined to the body facing surface of said tape such that the longitudinal axis (Lf) of said fastener is disposed between the longitudinal axis and the second edge of said tape, and wherein said macromechanical fastener indicium comprising a contour and a longitudinal axis (Li) wherein said macromechanical fastener indicium is disposed on said fastening member such that the longitudinal axis (Li) of said macro-mechanical fastener indicium is located between the first longitudinal edge of said tape and said longitudinal axis (Lf) of said fastener and said macro-mechanical fastener indicium is located between said longitudinal axis of said tape and said longitudinal axis (Lf) of said fastener, wherein the outer longitudinal edge of the fastener is disposed inboard of the second longitudinal edge of the tape.