A baler configured to form a round bale by implementing a baling process that includes a bale-forming phase in which a bale is formed, a binding phase in which the bale is bound with a binding material, and a cutting phase in which the binding material is cut, the baler comprising: a bale chamber in which a bale is formed during the bale-forming phase, a bale drive mechanism that rotates the bale in the bale chamber with a circumferential speed SB, a binding mechanism that binds a bale in the bale chamber during the binding phase by wrapping a binding material around a circumferential surface of bale, where the binding material is a stretch film binding material, and a cutter device that cuts the binding material during the cutting phase, the binding mechanism including: a supply device that holds a supply of binding material and a feed mechanism that feeds the binding material from the supply device to the bale chamber, wherein the feed mechanism includes at least one pull-off device that draws binding material from the supply device and feeds the binding material to the bale chamber, wherein the pull-off device comprises a rotary drive element and a rotary drive that drives rotation of the rotary drive element, and wherein the pull-off device is configured to feed the binding material at a first feed speed S1 during at least a part of the binding phase and at a second feed speed S2 during the cutting phase, where S2 is greater than S1 and S2 is greater than the circumferential speed SB of the bale during the cutting phase, characterised in that the rotary drive actively drives rotation of the rotary drive element during at least part of the binding phase and the cutting phase, thereby ensuring that the binding material is drawn from the supply device and fed to the bale chamber at a controlled speed during both phases of the binding process. a bale chamber in which a bale is formed during the bale-forming phase, a bale drive mechanism that rotates the bale in the bale chamber with a circumferential speed SB, a binding mechanism that binds a bale in the bale chamber during the binding phase by wrapping a binding material around a circumferential surface of bale, where the binding material is a stretch film binding material, and a cutter device that cuts the binding material during the cutting phase, the binding mechanism including: a supply device that holds a supply of binding material and a feed mechanism that feeds the binding material from the supply device to the bale chamber, wherein the feed mechanism includes at least one pull-off device that draws binding material from the supply device and feeds the binding material to the bale chamber, wherein the pull-off device comprises a rotary drive element and a rotary drive that drives rotation of the rotary drive element, and wherein the pull-off device is configured to feed the binding material at a first feed speed S1 during at least a part of the binding phase and at a second feed speed S2 during the cutting phase, where S2 is greater than S1 and S2 is greater than the circumferential speed SB of the bale during the cutting phase, characterised in that the rotary drive actively drives rotation of the rotary drive element during at least part of the binding phase and the cutting phase, thereby ensuring that the binding material is drawn from the supply device and fed to the bale chamber at a controlled speed during both phases of the binding process. a supply device that holds a supply of binding material and a feed mechanism that feeds the binding material from the supply device to the bale chamber, wherein the feed mechanism includes at least one pull-off device that draws binding material from the supply device and feeds the binding material to the bale chamber, wherein the pull-off device comprises a rotary drive element and a rotary drive that drives rotation of the rotary drive element, and wherein the pull-off device is configured to feed the binding material at a first feed speed S1 during at least a part of the binding phase and at a second feed speed S2 during the cutting phase, where S2 is greater than S1 and S2 is greater than the circumferential speed SB of the bale during the cutting phase, characterised in that the rotary drive actively drives rotation of the rotary drive element during at least part of the binding phase and the cutting phase, thereby ensuring that the binding material is drawn from the supply device and fed to the bale chamber at a controlled speed during both phases of the binding process.