A shift control apparatus of a vehicle which is supplied and charged with external power, the shift control apparatus comprising: a charging state detecting unit configurable to detect whether the vehicle is charging or not; a shift lever that is held at a predetermined reference position; a limiting member; and a controller that validates an operation of the shift lever located at the reference position based on an operation amount of the limiting member, wherein the controller is configured such that it validates a shift operation of the shift lever from the reference position to a predetermined operation position when the charging state detecting unit does not detect that the vehicle is charging and an operating amount of the limiting member is equal to or larger than a first changing condition amount, and validates the shift operation of the shift lever from the reference position to the predetermined operation position when the charging state detecting unit detects the vehicle is charging and the operating amount of the limiting member is equal to or larger than a second changing condition amount which is an operating amount larger than the first changing condition amount, characterised in that: the limiting member is a shift lever, the operating amount of the limiting member is a shift operation duration of the shift lever, the shift operation of the shift lever to the predetermined operation position is validated when the charging state detecting unit does not detect that the vehicle is charging and the shift operation duration of the shift lever is greater than a first shift operation duration corresponding to the first changing condition amount, and the shift operation of the shift lever to the predetermined operation position is validated when the charging state detecting unit detects that the vehicle is charging and the shift operation duration of the shift lever is greater than a second shift operation duration corresponding to the second changing condition amount which is greater than the first shift operation duration. a charging state detecting unit configurable to detect whether the vehicle is charging or not; a shift lever that is held at a predetermined reference position; a limiting member; and a controller that validates an operation of the shift lever located at the reference position based on an operation amount of the limiting member, wherein the controller is configured such that it validates a shift operation of the shift lever from the reference position to a predetermined operation position when the charging state detecting unit does not detect that the vehicle is charging and an operating amount of the limiting member is equal to or larger than a first changing condition amount, and validates the shift operation of the shift lever from the reference position to the predetermined operation position when the charging state detecting unit detects the vehicle is charging and the operating amount of the limiting member is equal to or larger than a second changing condition amount which is an operating amount larger than the first changing condition amount, characterised in that: the limiting member is a shift lever, the operating amount of the limiting member is a shift operation duration of the shift lever, the shift operation of the shift lever to the predetermined operation position is validated when the charging state detecting unit does not detect that the vehicle is charging and the shift operation duration of the shift lever is greater than a first shift operation duration corresponding to the first changing condition amount, and the shift operation of the shift lever to the predetermined operation position is validated when the charging state detecting unit detects that the vehicle is charging and the shift operation duration of the shift lever is greater than a second shift operation duration corresponding to the second changing condition amount which is greater than the first shift operation duration. the limiting member is a shift lever, the operating amount of the limiting member is a shift operation duration of the shift lever, the shift operation of the shift lever to the predetermined operation position is validated when the charging state detecting unit does not detect that the vehicle is charging and the shift operation duration of the shift lever is greater than a first shift operation duration corresponding to the first changing condition amount, and the shift operation of the shift lever to the predetermined operation position is validated when the charging state detecting unit detects that the vehicle is charging and the shift operation duration of the shift lever is greater than a second shift operation duration corresponding to the second changing condition amount which is greater than the first shift operation duration.