Method for determining a distance visual point (11, 11') on a spectacle lens (12, 14) which is receivable in a spectacle frame and which has a frame plane, in which an image, lying in an image plane, of at least one portion of a spectacle frame worn by a subject is acquired by a camera with an optical axis, which image contains the pupils (56, 58) of the eyes (60, 62) of the subject, while the subject looks into the camera with a viewing direction (17, 17') of at least one eye (60, 62) passing through the frame plane, in which a pantoscopic angle α' of the spectacle frame related to the position of the image plane is established, said pantoscopic angle being corrected in accordance with the acquired inclination angle γ of the image plane in relation to the vertical direction so as to form a pantoscopic angle α related to the vertical direction, in which a head rotation angle β of the head of the subject, formed by the optical axis of the camera with a plane perpendicular to the distance line of the pupils (56, 58) of the eyes (60, 62) of the subject, is established, in which the head rotation angle β is corrected in accordance with the detected inclination angle γ of the image plane in relation to the vertical direction so as to form a corrected head rotation angle β' corresponding to a horizontal alignment of the optical axis of the camera, and in which the distance visual point (11, 11') is determined by analyzing the image lying in the image plane, taking into account the corrected head rotation angle β' corresponding to a horizontal alignment of the optical axis of the camera, and in which the intersection (15, 15') of the viewing direction (17, 17') with the frame plane is determined by means of image evaluation; characterized in that the distance visual point (11, 11') is determined as the intersection of a virtual viewing direction (53, 53') lying in a horizontal plane with the frame plane, wherein the virtual viewing direction (53, 53') is determined as the direction of a virtual straight line (53v, 53v'), which is established by rotating a straight line (53g, 53g') which is set by a reference point (72, 72') arranged on the eye (60, 62) with a known position in relation to the camera or the spectacle frame and the intersection (15, 15') of the viewing direction (17, 17'), by virtue of this straight line (53g, 53'g) being, firstly, rotated at a virtual pivot (55, 55'), which lies at a distance from the reference point (72, 72') and on this straight line (53g, 53'g) within the eye (60, 62), about an axis lying parallel to the vertical direction by a first angle β OD ", β OS " dependent on the corrected head rotation angle β', and by virtue of this straight line (53g, 53g') being, secondly, rotated at the virtual pivot (55, 55') about a further axis, which is parallel to the distance line of the pupils (56, 58) of the eyes (60, 62) of the subject, by a further angle α" dependent on the corrected pantoscopic angle α, wherein, if the eye is a right eye of the subject, the following applies for the first angle β OD " which is dependent on the corrected head rotation angle β': tan β OD '' = (0.5 × P D × cos β' + YZ) / (D + HSA), and wherein, if the eye is a left eye of the subject, the following applies for the first angle β OS " which is dependent on the corrected head rotation angle β': tan β OS '' = (0.5 × P D × cos β' - YZ) / (D + HSA), where P D is the interpupillary distance of the eyes of the subject, where D + HSA is the vertical distance of the camera from a vertical plane, in which the distance line of the pupils of the eyes (60, 62) is situated, and where YZ is the offset of the intersection of the distance line of the pupils (56, 58) of the eyes (60, 62) with the vertical projection of the optical axis of the camera into a horizontal plane, in which the distance line of the pupils (56, 58) of the eyes (60, 62) is situated, from the intersection of the distance line of the pupils (56, 58) of the eyes (60, 62) with a vertical plane intersecting the distance line of the pupils (56, 58) of the eyes (60, 62), said plane being perpendicular to the frame plane and the vertical axis of symmetry of the spectacle frame lying in said plane, and wherein the following applies for the further angle α" dependent on the corrected pantoscopic angle (α): α ′ ′ = - γ + δ, where δ is the angle which the optical axis of the camera forms with the perpendicular projection of the viewing direction (17, 17') into a vertical plane, in which the optical axis of the camera lies.