A method of driving a liquid crystal display apparatus which includes a liquid crystal display panel including a first pixel having a first color filter, a second pixel having a second color filter having a color different from a color of the first color filter, and a third pixel having a transmission portion which does not include a color filter, the method comprising: providing the liquid crystal display panel with a first color light having a first color and a second color light having a second color different from the first color respectively during a first field and a second field of a time-divided frame; wherein the first color light includes color components which pass respectively through the first and second color filters and the second color light has no color components which pass either through the first or through the second color filters; wherein an intensity of the second color light is greater than an intensity of the first color light; gamma-correcting first and second gray scale data received from an external device and relating to the respective colors of the first and second color filters using a first gamma value to generate first and second luminance data; generating sub luminance data based on a smaller value of the first and second luminance data; correcting the sub luminance data using a second gamma value larger than the first gamma value to generate sub correction luminance data, so that a luminance value at an intermediate gray scale of the sub correction luminance data is smaller than that at the intermediate gray scale of the sub luminance data; correcting the first luminance data using at least one of the sub luminance data and the second luminance data to generate first correction luminance data; correcting the second luminance data using at least one of the sub luminance data and the first luminance data to generate second correction luminance data; inverse gamma-correcting the first and second correction luminance data and the sub correction luminance data using the first gamma value to generate first and second correction gray scale data and sub correction gray scale data; providing the first pixel, second pixel, and third pixel with the first correction gray scale data, second correction gray scale data, and sub correction gray scale data during the first field; and gamma-correcting third gray scale data received from the external device using the first gamma value to generate third luminance data; correcting the third luminance data based on the sub luminance data to generate third correction luminance data; inverse gamma-correcting the third correction luminance data to generate third correction gray scale data; providing the third pixel with the third correction gray scale during the second field succeeding the first field. providing the liquid crystal display panel with a first color light having a first color and a second color light having a second color different from the first color respectively during a first field and a second field of a time-divided frame; wherein the first color light includes color components which pass respectively through the first and second color filters and the second color light has no color components which pass either through the first or through the second color filters; wherein an intensity of the second color light is greater than an intensity of the first color light; gamma-correcting first and second gray scale data received from an external device and relating to the respective colors of the first and second color filters using a first gamma value to generate first and second luminance data; generating sub luminance data based on a smaller value of the first and second luminance data; correcting the sub luminance data using a second gamma value larger than the first gamma value to generate sub correction luminance data, so that a luminance value at an intermediate gray scale of the sub correction luminance data is smaller than that at the intermediate gray scale of the sub luminance data; correcting the first luminance data using at least one of the sub luminance data and the second luminance data to generate first correction luminance data; correcting the second luminance data using at least one of the sub luminance data and the first luminance data to generate second correction luminance data; inverse gamma-correcting the first and second correction luminance data and the sub correction luminance data using the first gamma value to generate first and second correction gray scale data and sub correction gray scale data; providing the first pixel, second pixel, and third pixel with the first correction gray scale data, second correction gray scale data, and sub correction gray scale data during the first field; and gamma-correcting third gray scale data received from the external device using the first gamma value to generate third luminance data; correcting the third luminance data based on the sub luminance data to generate third correction luminance data; inverse gamma-correcting the third correction luminance data to generate third correction gray scale data; providing the third pixel with the third correction gray scale during the second field succeeding the first field.