A method, comprising: displaying a first user interface element on a shareable launch surface associated with a multi-user system, which is a single computing device configured to allow multiple users to sign in and interact with the system at the same time and allow multiple applications to be run at the same time by multiple different users, wherein a shareable launch surface is a launch surface shareable by multiple users in a multi-user operating system; controlling the first user interface element to present first information concerning a current owner of the launch surface and a potential owner of the launch surface, where ownership of the launch surface controls the context with which an action taken through the launch surface will be associated, where an active user of the multi-user system has an active context, where a context comprises an attribute and a state, the attribute being a user name, a screen name, a data plan identifier, a billing identifier, an account identifier, a parental control setting, a display preference, or a social media data, and the state being a location, a data plan balance, a billing balance, an account balance, an experience level, an access time, an engaged time, a location, or a connectivity level; and upon detecting a first selection associated with the first information presented by the first user interface element, selectively changing ownership of the launch surface as a function of the first selection, where the ownership of the launch surface is changed while maintaining a first user experience associated with the multi-user system, wherein selectively changing ownership of the launch surface comprises changing the context of an application running on the multi-user system without navigating to the launch surface, and/or changing the context of the running application without exiting the running application, and wherein maintaining a first user experience associated with the multi-user system comprises keeping the running application active and displayed. displaying a first user interface element on a shareable launch surface associated with a multi-user system, which is a single computing device configured to allow multiple users to sign in and interact with the system at the same time and allow multiple applications to be run at the same time by multiple different users, wherein a shareable launch surface is a launch surface shareable by multiple users in a multi-user operating system; controlling the first user interface element to present first information concerning a current owner of the launch surface and a potential owner of the launch surface, where ownership of the launch surface controls the context with which an action taken through the launch surface will be associated, where an active user of the multi-user system has an active context, where a context comprises an attribute and a state, the attribute being a user name, a screen name, a data plan identifier, a billing identifier, an account identifier, a parental control setting, a display preference, or a social media data, and the state being a location, a data plan balance, a billing balance, an account balance, an experience level, an access time, an engaged time, a location, or a connectivity level; and upon detecting a first selection associated with the first information presented by the first user interface element, selectively changing ownership of the launch surface as a function of the first selection, where the ownership of the launch surface is changed while maintaining a first user experience associated with the multi-user system, wherein selectively changing ownership of the launch surface comprises changing the context of an application running on the multi-user system without navigating to the launch surface, and/or changing the context of the running application without exiting the running application, and wherein maintaining a first user experience associated with the multi-user system comprises keeping the running application active and displayed.