An apparatus for providing a three Dimensional, 3D, map showing an area of interest in real time, the apparatus comprising: a map database configured to store a 3D map; a transceiver configured to receive terminal view information of a plurality of terminals; an interest object determiner configured to: compare the received terminal view information with the 3D map to extract a map portion, from the 3D map, corresponding to the terminal view information of each terminal, identify a first object including the extracted map portion, determine, based on the received terminal view information, whether a number of terminals viewing the first object concurrently is equal to or larger than a preset threshold; when the number of terminals viewing the first object concurrently is equal to or larger than the preset threshold, determine the first object that the terminals are viewing concurrently as an object of interest on the 3D map; when the number of terminals viewing the first object concurrently is smaller than the preset threshold: determine whether the extracted map portion matches a map portion corresponding to a predetermined landmark object; and determine the first object as the object of interest when the extracted map portion corresponds to the map portion of the predetermined landmark object; and a map reconfiguration unit configured to reconfigure the 3D map including the object of interest such that the object of interest is emphatically displayed. a map database configured to store a 3D map; a transceiver configured to receive terminal view information of a plurality of terminals; an interest object determiner configured to: compare the received terminal view information with the 3D map to extract a map portion, from the 3D map, corresponding to the terminal view information of each terminal, identify a first object including the extracted map portion, determine, based on the received terminal view information, whether a number of terminals viewing the first object concurrently is equal to or larger than a preset threshold; when the number of terminals viewing the first object concurrently is equal to or larger than the preset threshold, determine the first object that the terminals are viewing concurrently as an object of interest on the 3D map; when the number of terminals viewing the first object concurrently is smaller than the preset threshold: determine whether the extracted map portion matches a map portion corresponding to a predetermined landmark object; and determine the first object as the object of interest when the extracted map portion corresponds to the map portion of the predetermined landmark object; and a map reconfiguration unit configured to reconfigure the 3D map including the object of interest such that the object of interest is emphatically displayed. compare the received terminal view information with the 3D map to extract a map portion, from the 3D map, corresponding to the terminal view information of each terminal, identify a first object including the extracted map portion, determine, based on the received terminal view information, whether a number of terminals viewing the first object concurrently is equal to or larger than a preset threshold; when the number of terminals viewing the first object concurrently is equal to or larger than the preset threshold, determine the first object that the terminals are viewing concurrently as an object of interest on the 3D map; when the number of terminals viewing the first object concurrently is smaller than the preset threshold: determine whether the extracted map portion matches a map portion corresponding to a predetermined landmark object; and determine the first object as the object of interest when the extracted map portion corresponds to the map portion of the predetermined landmark object; and determine whether the extracted map portion matches a map portion corresponding to a predetermined landmark object; and determine the first object as the object of interest when the extracted map portion corresponds to the map portion of the predetermined landmark object; and a map reconfiguration unit configured to reconfigure the 3D map including the object of interest such that the object of interest is emphatically displayed.