A liquid ejecting apparatus comprising: a liquid ejecting head that has a piezoelectric body configured to deform due to a drive signal being applied thereto, and is capable of ejecting liquid droplets from nozzles by bringing about a pressure fluctuation in a liquid inside a pressure chamber by using the deformation of the piezoelectric body; and a drive signal generator configured to generate the drive signal, wherein the drive signal includes a first drive pulse for causing liquid droplets to be ejected from the nozzles and a second drive pulse for causing liquid droplets that are smaller than those of the first drive pulse to be ejected from the nozzles, wherein the first drive pulse and the second drive pulse have at least an expansion element (p1, p6) for causing the pressure chamber to expand by changing from a standard potential, which is a standard for changes in potential, to an expansion potential, and a contraction element (p3, p8) for causing the expanded pressure chamber to contract by changing from a potential that is on an expansion potential side of the standard potential to a contraction potential (VH1, VH2) that exceeds the standard potential thereby ejecting the liquid, wherein an initiation potential of the contraction element of the first drive pulse and an initiation potential of the contraction element of the second drive pulse are made to be uniform at the same potential, and the drive signal generator is configured to generate the drive signal characterized in that the difference in potential of the contraction element of the second drive pulse is larger than the difference in potential of the contraction element of the first drive pulse. a liquid ejecting head that has a piezoelectric body configured to deform due to a drive signal being applied thereto, and is capable of ejecting liquid droplets from nozzles by bringing about a pressure fluctuation in a liquid inside a pressure chamber by using the deformation of the piezoelectric body; and a drive signal generator configured to generate the drive signal, wherein the drive signal includes a first drive pulse for causing liquid droplets to be ejected from the nozzles and a second drive pulse for causing liquid droplets that are smaller than those of the first drive pulse to be ejected from the nozzles, wherein the first drive pulse and the second drive pulse have at least an expansion element (p1, p6) for causing the pressure chamber to expand by changing from a standard potential, which is a standard for changes in potential, to an expansion potential, and a contraction element (p3, p8) for causing the expanded pressure chamber to contract by changing from a potential that is on an expansion potential side of the standard potential to a contraction potential (VH1, VH2) that exceeds the standard potential thereby ejecting the liquid, wherein an initiation potential of the contraction element of the first drive pulse and an initiation potential of the contraction element of the second drive pulse are made to be uniform at the same potential, and the drive signal generator is configured to generate the drive signal characterized in that the difference in potential of the contraction element of the second drive pulse is larger than the difference in potential of the contraction element of the first drive pulse.