A system for providing zone-based personalized information to a user of mobile communication terminal (110, 120, 130, 140, 150, 160) located in a specific zone, which comprises: a zone management system (300, 400, 500, 600, 700, 800) that is installed in a specific zone and is adapted to acquire a MIN information of a mobile communication terminal (110, 120, 130, 140, 150, 160) entering the specific zone; a zone information management server that is adapted to receive the MIN information and zone identification information of the zone where the zone management system (300, 400, 500, 600, 700, 800) is installed, is adapted to request location registration of the terminal to HLR by use of the MIN information and the zone identification information and is adapted to retrieve transmission information to be transferred to the terminal according to the MIN information and the zone identification information; and an SMS server (210, 220) that is adapted to receive the transmission information and the MIN information from the zone information management server, is adapted to get location information of the terminal corresponding to the MIN information from the HLR, and is adapted to transfer the transmission information and the MIN information to the base station of the cell where the terminal is located according to the location information, wherein the zone management system (300, 400, 500, 600, 700, 800) is adapted to receive mobile terminal (110, 120, 130, 140, 150, 160) information that is transferred from a mobile terminal (110, 120, 130, 140, 150, 160) to a base station, and is adapted to acquire MIN information from the received mobile terminal information and a MAC address from the received mobile terminal information, and to transmit the MAC address and zone identification information to the zone information management server. a zone management system (300, 400, 500, 600, 700, 800) that is installed in a specific zone and is adapted to acquire a MIN information of a mobile communication terminal (110, 120, 130, 140, 150, 160) entering the specific zone; a zone information management server that is adapted to receive the MIN information and zone identification information of the zone where the zone management system (300, 400, 500, 600, 700, 800) is installed, is adapted to request location registration of the terminal to HLR by use of the MIN information and the zone identification information and is adapted to retrieve transmission information to be transferred to the terminal according to the MIN information and the zone identification information; and an SMS server (210, 220) that is adapted to receive the transmission information and the MIN information from the zone information management server, is adapted to get location information of the terminal corresponding to the MIN information from the HLR, and is adapted to transfer the transmission information and the MIN information to the base station of the cell where the terminal is located according to the location information, wherein the zone management system (300, 400, 500, 600, 700, 800) is adapted to receive mobile terminal (110, 120, 130, 140, 150, 160) information that is transferred from a mobile terminal (110, 120, 130, 140, 150, 160) to a base station, and is adapted to acquire MIN information from the received mobile terminal information and a MAC address from the received mobile terminal information, and to transmit the MAC address and zone identification information to the zone information management server.