A bulk product dispensing apparatus, comprising: a cabinet housing a bulk product dispensing unit, the bulk product dispensing unit comprising a freezer box with a self-contained refrigeration unit and at least one hopper for said storing bulk product, said bulk product comprising bulk frozen food items; a first bulk product holder comprising a bottom; a first vertical lift, configured to move the first bulk product holder from a loading position to a release position; wherein the first bulk product holder is adapted to receive bulk product in the loading position, move vertically upwards to the release position, and release said bulk product when in the release position and an exit chute configured to receive the bulk product from the first bulk product holder in the release position, wherein the first bulk product holder comprises a receiving end for the receipt of product, and a release end for the release of product, wherein the release end of the first bulk product holder comprises a flap or gate, wherein said flap or gate is closed when the first bulk product holder is in the loading position, and opens when the first bulk product holder is in the release position and wherein the bulk product dispensing apparatus is designed for use adjacent to an automatic fryer or an adjunct conveying unit, wherein the bottom of the first bulk product holder is sloped downwards from the receiving end to the release end in a direction away from the cabinet so that in the release position bulk product is delivered to the exit chute which is configured to deliver the bulk product directly into the adjacent automatic fryer or onto the adjunct conveying unit. a cabinet housing a bulk product dispensing unit, the bulk product dispensing unit comprising a freezer box with a self-contained refrigeration unit and at least one hopper for said storing bulk product, said bulk product comprising bulk frozen food items; a first bulk product holder comprising a bottom; a first vertical lift, configured to move the first bulk product holder from a loading position to a release position; wherein the first bulk product holder is adapted to receive bulk product in the loading position, move vertically upwards to the release position, and release said bulk product when in the release position and an exit chute configured to receive the bulk product from the first bulk product holder in the release position, wherein the first bulk product holder comprises a receiving end for the receipt of product, and a release end for the release of product, wherein the release end of the first bulk product holder comprises a flap or gate, wherein said flap or gate is closed when the first bulk product holder is in the loading position, and opens when the first bulk product holder is in the release position and wherein the bulk product dispensing apparatus is designed for use adjacent to an automatic fryer or an adjunct conveying unit, wherein the bottom of the first bulk product holder is sloped downwards from the receiving end to the release end in a direction away from the cabinet so that in the release position bulk product is delivered to the exit chute which is configured to deliver the bulk product directly into the adjacent automatic fryer or onto the adjunct conveying unit.