A system for recognizing individual items in image data contained in video source content and delivering related information, the system comprising: at least one electronic database storing a plurality of digital images and information related to each of the plurality of digital images; at least one processor communicatively coupled to the at least one electronic database, the at least one processor configured to: scan the image data contained in the video source content and identify an individual item in the image data of the video source content that matches one of the plurality of digital images stored in the at least one electronic database by comparing elements in the image data of the source content with the plurality of digital images stored in at least one electronic database to identify a matched individual item when the individual elements of the source image data match at least one of the plurality of digital images stored in the at least one electronic database, access the information stored in the at least one electronic database that is related to the digital image that matches the identified individual item, generate coordinate position data indicating a position of the identified individual item in the video source content, and generate a new integrated video stream by merging the image data contained in the video source content with the accessed information related to the identified individual item and the coordinate position data of the identified individual item; and a server configured to transmit the new integrated video stream to a display device that displays the image data with at least one electronic indicator, which is based on the coordinate position data, for the identified individual item such that the individual identified item is active in the image data and configured to be selected by a user to view the accessed information related to the identified individual item. at least one electronic database storing a plurality of digital images and information related to each of the plurality of digital images; at least one processor communicatively coupled to the at least one electronic database, the at least one processor configured to: scan the image data contained in the video source content and identify an individual item in the image data of the video source content that matches one of the plurality of digital images stored in the at least one electronic database by comparing elements in the image data of the source content with the plurality of digital images stored in at least one electronic database to identify a matched individual item when the individual elements of the source image data match at least one of the plurality of digital images stored in the at least one electronic database, access the information stored in the at least one electronic database that is related to the digital image that matches the identified individual item, generate coordinate position data indicating a position of the identified individual item in the video source content, and generate a new integrated video stream by merging the image data contained in the video source content with the accessed information related to the identified individual item and the coordinate position data of the identified individual item; and scan the image data contained in the video source content and identify an individual item in the image data of the video source content that matches one of the plurality of digital images stored in the at least one electronic database by comparing elements in the image data of the source content with the plurality of digital images stored in at least one electronic database to identify a matched individual item when the individual elements of the source image data match at least one of the plurality of digital images stored in the at least one electronic database, access the information stored in the at least one electronic database that is related to the digital image that matches the identified individual item, generate coordinate position data indicating a position of the identified individual item in the video source content, and generate a new integrated video stream by merging the image data contained in the video source content with the accessed information related to the identified individual item and the coordinate position data of the identified individual item; and a server configured to transmit the new integrated video stream to a display device that displays the image data with at least one electronic indicator, which is based on the coordinate position data, for the identified individual item such that the individual identified item is active in the image data and configured to be selected by a user to view the accessed information related to the identified individual item.