A system for facilitating diagnosis of industrial performance issues, comprising: a memory that stores executable components; a processor, operatively coupled to the memory, that executes the executable components, the executable components comprising: a transform component configured to receive multimedia data captured by a client device, and tag the multimedia data with contextual information identifying an automation system represented by the multimedia data, wherein the multimedia data is first multimedia data, wherein the transform component is further configured to receive second multimedia data representing the automation system from the client device or another client device; an indexing component configured to index the multimedia data in a federated data model of an industrial enterprise in association with the automation system based on the contextual information, classify the multimedia data in the federated data model as reference data representing one of normal operation of the automation system or an abnormal condition of the automation system; an analysis component configured to perform comparative analysis on the second multimedia data relative to the reference data, and to identify a performance issue associated with the automation system based on a result of the comparative analysis; and a notification component configured to send notification data to one or more recipient client devices in response to identification of the performance issue. a memory that stores executable components; a processor, operatively coupled to the memory, that executes the executable components, the executable components comprising: a transform component configured to receive multimedia data captured by a client device, and tag the multimedia data with contextual information identifying an automation system represented by the multimedia data, wherein the multimedia data is first multimedia data, wherein the transform component is further configured to receive second multimedia data representing the automation system from the client device or another client device; an indexing component configured to index the multimedia data in a federated data model of an industrial enterprise in association with the automation system based on the contextual information, classify the multimedia data in the federated data model as reference data representing one of normal operation of the automation system or an abnormal condition of the automation system; an analysis component configured to perform comparative analysis on the second multimedia data relative to the reference data, and to identify a performance issue associated with the automation system based on a result of the comparative analysis; and a notification component configured to send notification data to one or more recipient client devices in response to identification of the performance issue. a transform component configured to receive multimedia data captured by a client device, and tag the multimedia data with contextual information identifying an automation system represented by the multimedia data, wherein the multimedia data is first multimedia data, wherein the transform component is further configured to receive second multimedia data representing the automation system from the client device or another client device; an indexing component configured to index the multimedia data in a federated data model of an industrial enterprise in association with the automation system based on the contextual information, classify the multimedia data in the federated data model as reference data representing one of normal operation of the automation system or an abnormal condition of the automation system; an analysis component configured to perform comparative analysis on the second multimedia data relative to the reference data, and to identify a performance issue associated with the automation system based on a result of the comparative analysis; and a notification component configured to send notification data to one or more recipient client devices in response to identification of the performance issue.