A method of replacing a roll of soft goods, said method comprising: inserting a replacement support supporting a replacement roll of material into carriages at a loading station at an upstream end of an apparatus comprising a base, a rail system spaced above the base with legs, and a trolley movable along the rail system, the trolley having front and rear support holders; moving the trolley; activating a motor at the loading station to raise the carriages at the loading station to lift the replacement support into a raised position above the rail system; moving the trolley such that the front support holders of the trolley are below the replacement support; lowering the replacement support into the front support holders of the trolley by lowering the carriages at the loading station; further moving the trolley; activating a motor at a feed station downstream of the loading station to raise carriages at the feed station to lift a first support into a raised position above the rail system; lowering the first support into the rear support holders of the trolley by lowering the carriages at the feed station to create a fully loaded trolley; moving the fully loaded trolley downstream to a first unloading position; activating the motor at the feed station to raise the carriages at the feed station to lift the replacement support out of the front support holders of the trolley with the trolley in its first unloading position; further moving the trolley; lowering the replacement support using the carriages at the feed station; moving the trolley upstream to a second unloading position; activating the motor at the loading station to raise the carriages at the loading station to lift the first support out of the rear support holders of the trolley with the trolley in its second unloading position; further moving the trolley; and lowering the first support using the carriages at the loading station. inserting a replacement support supporting a replacement roll of material into carriages at a loading station at an upstream end of an apparatus comprising a base, a rail system spaced above the base with legs, and a trolley movable along the rail system, the trolley having front and rear support holders; moving the trolley; activating a motor at the loading station to raise the carriages at the loading station to lift the replacement support into a raised position above the rail system; moving the trolley such that the front support holders of the trolley are below the replacement support; lowering the replacement support into the front support holders of the trolley by lowering the carriages at the loading station; further moving the trolley; activating a motor at a feed station downstream of the loading station to raise carriages at the feed station to lift a first support into a raised position above the rail system; lowering the first support into the rear support holders of the trolley by lowering the carriages at the feed station to create a fully loaded trolley; moving the fully loaded trolley downstream to a first unloading position; activating the motor at the feed station to raise the carriages at the feed station to lift the replacement support out of the front support holders of the trolley with the trolley in its first unloading position; further moving the trolley; lowering the replacement support using the carriages at the feed station; moving the trolley upstream to a second unloading position; activating the motor at the loading station to raise the carriages at the loading station to lift the first support out of the rear support holders of the trolley with the trolley in its second unloading position; further moving the trolley; and lowering the first support using the carriages at the loading station.