A method for providing a service in a service providing device, the method comprising: receiving, from a terminal, information about a signal intensity of a signal that the terminal has received from a wireless transmitter and unique information of said wireless transmitter, wherein the terminal is located within the vicinity of the wireless transmitter wherein the unique information uniquely identifies the wireless transmitter, wherein the signal intensity of the signal is measured by the terminal and wherein the information about the signal intensity of the signal and the unique information of the wireless transmitter is transmitted from the terminal to the service providing device based on an address of the service providing device which is transmitted from the wireless transmitter to the terminal; determining a distance between the terminal and the wireless transmitter based on the information about the signal intensity; the method being characterized in: determining a service Uniform Resource Locator, URL, of a service which is selected from a plurality of differentiated services to be provided to the terminal based on the received unique information of the wireless transmitter and the distance between the terminal and the wireless transmitter, wherein the plurality of differentiated services correspond to different distances between the terminal and the wireless transmitter respectively; and providing the determined service URL to the terminal wherein the determined service URL is for the selected service corresponding to the distance between the terminal and the wireless transmitter, and the determined service URL is provided to the terminal via the wireless transmitter based on the unique information of the wireless transmitter. receiving, from a terminal, information about a signal intensity of a signal that the terminal has received from a wireless transmitter and unique information of said wireless transmitter, wherein the terminal is located within the vicinity of the wireless transmitter wherein the unique information uniquely identifies the wireless transmitter, wherein the signal intensity of the signal is measured by the terminal and wherein the information about the signal intensity of the signal and the unique information of the wireless transmitter is transmitted from the terminal to the service providing device based on an address of the service providing device which is transmitted from the wireless transmitter to the terminal; determining a distance between the terminal and the wireless transmitter based on the information about the signal intensity; the method being characterized in: determining a service Uniform Resource Locator, URL, of a service which is selected from a plurality of differentiated services to be provided to the terminal based on the received unique information of the wireless transmitter and the distance between the terminal and the wireless transmitter, wherein the plurality of differentiated services correspond to different distances between the terminal and the wireless transmitter respectively; and providing the determined service URL to the terminal wherein the determined service URL is for the selected service corresponding to the distance between the terminal and the wireless transmitter, and the determined service URL is provided to the terminal via the wireless transmitter based on the unique information of the wireless transmitter. determining a service Uniform Resource Locator, URL, of a service which is selected from a plurality of differentiated services to be provided to the terminal based on the received unique information of the wireless transmitter and the distance between the terminal and the wireless transmitter, wherein the plurality of differentiated services correspond to different distances between the terminal and the wireless transmitter respectively; and providing the determined service URL to the terminal wherein the determined service URL is for the selected service corresponding to the distance between the terminal and the wireless transmitter, and the determined service URL is provided to the terminal via the wireless transmitter based on the unique information of the wireless transmitter.