A display apparatus comprising: a display; a memory configured to store instructions; and a processor configured to execute the instructions to cause the following to be performed by the display apparatus: receiving, from a broadcasting transmission apparatus, an advertisement image corresponding to a channel, transmitting, to an advertising server, a request for a substitutional advertisement image for the channel, receiving, from the advertising server, the substitutional advertisement image in response to the transmitted request, determining whether an operable hardware resource for displaying the received substitutional advertisement image is present in the display apparatus; and when the determining determines the operable hardware resource is determined to be present, substituting the received substitutional advertisement image for the advertisement image, and displaying the substituted substitutional image on the display, wherein the processor is further configured to execute the instructions to cause the following to be performed by the display apparatus: determining whether the operable hardware resource is present when an operable scaler is present. a display; a memory configured to store instructions; and a processor configured to execute the instructions to cause the following to be performed by the display apparatus: receiving, from a broadcasting transmission apparatus, an advertisement image corresponding to a channel, transmitting, to an advertising server, a request for a substitutional advertisement image for the channel, receiving, from the advertising server, the substitutional advertisement image in response to the transmitted request, determining whether an operable hardware resource for displaying the received substitutional advertisement image is present in the display apparatus; and when the determining determines the operable hardware resource is determined to be present, substituting the received substitutional advertisement image for the advertisement image, and displaying the substituted substitutional image on the display, wherein the processor is further configured to execute the instructions to cause the following to be performed by the display apparatus: determining whether the operable hardware resource is present when an operable scaler is present. receiving, from a broadcasting transmission apparatus, an advertisement image corresponding to a channel, transmitting, to an advertising server, a request for a substitutional advertisement image for the channel, receiving, from the advertising server, the substitutional advertisement image in response to the transmitted request, determining whether an operable hardware resource for displaying the received substitutional advertisement image is present in the display apparatus; and when the determining determines the operable hardware resource is determined to be present, substituting the received substitutional advertisement image for the advertisement image, and displaying the substituted substitutional image on the display, wherein the processor is further configured to execute the instructions to cause the following to be performed by the display apparatus: determining whether the operable hardware resource is present when an operable scaler is present.