A hinge lid container for consumer goods, comprising: a box; a lid hinged to the box along a hinge line extending across a rear wall of the hinge lid container, and a resealable container for consumer goods, the resealable container being received in the box and comprising: a package for containing consumer goods, the package having an access opening through which consumer goods can be removed; and an adhesive label covering the access opening of the package and extending beyond the periphery of the access opening of the package, the adhesive label is at least partially releasably affixed to the package by a resealable adhesive provided on the inner surface of the adhesive label extending about at least a sealing portion of the package located at the periphery of the access opening, wherein the adhesive label is permanently affixed to the inner surface of the front wall of the lid such that upon opening the lid the adhesive label is peeled away to reveal the access opening, characterized in that at least the sealing portion of the package is provided with a plurality of formations provided in a continuous repeating pattern and in spaced apart rows, the plurality of formations being adapted to reduce the effective area of the sealing portion, and that the rows are perpendicular to the direction the adhesive label is peeled from the package, such that the force required to peel the adhesive label from the package alternates between a low and a high peeling force during a peeling operation, the force being controlled by setting the spacing between the rows of formations. a box; a lid hinged to the box along a hinge line extending across a rear wall of the hinge lid container, and a resealable container for consumer goods, the resealable container being received in the box and comprising: a package for containing consumer goods, the package having an access opening through which consumer goods can be removed; and an adhesive label covering the access opening of the package and extending beyond the periphery of the access opening of the package, the adhesive label is at least partially releasably affixed to the package by a resealable adhesive provided on the inner surface of the adhesive label extending about at least a sealing portion of the package located at the periphery of the access opening, wherein the adhesive label is permanently affixed to the inner surface of the front wall of the lid such that upon opening the lid the adhesive label is peeled away to reveal the access opening, characterized in that at least the sealing portion of the package is provided with a plurality of formations provided in a continuous repeating pattern and in spaced apart rows, the plurality of formations being adapted to reduce the effective area of the sealing portion, and that the rows are perpendicular to the direction the adhesive label is peeled from the package, such that the force required to peel the adhesive label from the package alternates between a low and a high peeling force during a peeling operation, the force being controlled by setting the spacing between the rows of formations. a package for containing consumer goods, the package having an access opening through which consumer goods can be removed; and an adhesive label covering the access opening of the package and extending beyond the periphery of the access opening of the package, the adhesive label is at least partially releasably affixed to the package by a resealable adhesive provided on the inner surface of the adhesive label extending about at least a sealing portion of the package located at the periphery of the access opening, wherein the adhesive label is permanently affixed to the inner surface of the front wall of the lid such that upon opening the lid the adhesive label is peeled away to reveal the access opening, characterized in that at least the sealing portion of the package is provided with a plurality of formations provided in a continuous repeating pattern and in spaced apart rows, the plurality of formations being adapted to reduce the effective area of the sealing portion, and that the rows are perpendicular to the direction the adhesive label is peeled from the package, such that the force required to peel the adhesive label from the package alternates between a low and a high peeling force during a peeling operation, the force being controlled by setting the spacing between the rows of formations.