A flexible display apparatus comprising: a touch display (110, 121) which is bendable and arranged to sense touch on the touch display; a bending sensor arranged to sense bending of the touch display (110, 121); and a controller arranged, if a user input including a touch and a bending is detected, to determine whether or not the touch is an intended user input or the bending is an intended user input according to a condition of the touch and the bending, wherein the controller is further arranged to, if the touch is determined to be the intended user input, perform an operation corresponding to the touch and not perform an operation corresponding to the bending, wherein the controller is further arranged to, if the bending is determined to be the intended user input, perform an operation corresponding to the bending and not perform an operation corresponding to the touch, wherein the flexible display apparatus further comprises a pressure sensor arranged to sense a pressure which is applied to the flexible display apparatus; wherein the pressure sensor is arranged to, if a touch input is sensed, sense the touch pressure; wherein the controller is further arranged to determine whether the touch pressure is within a predetermined first pressure range; wherein the controller is further arranged to, if the controller determines that the touch pressure is within the predetermined first pressure range, determine that the sensed touch input is a user touch input intended by the user and to perform an operation corresponding to the user touch input, wherein the pressure sensor is further arranged to, if a bend input is sensed, sense the bend pressure in an area of the touch point; wherein the controller is further arranged to determine whether the bend pressure is within a predetermined second pressure range; and wherein the controller is further arranged to determine that the bend is a user bend input intended by the user and to perform an operation corresponding to the user bend input if the controller determines that the bend pressure is within the predetermined second pressure range. a touch display (110, 121) which is bendable and arranged to sense touch on the touch display; a bending sensor arranged to sense bending of the touch display (110, 121); and a controller arranged, if a user input including a touch and a bending is detected, to determine whether or not the touch is an intended user input or the bending is an intended user input according to a condition of the touch and the bending, wherein the controller is further arranged to, if the touch is determined to be the intended user input, perform an operation corresponding to the touch and not perform an operation corresponding to the bending, wherein the controller is further arranged to, if the bending is determined to be the intended user input, perform an operation corresponding to the bending and not perform an operation corresponding to the touch, wherein the flexible display apparatus further comprises a pressure sensor arranged to sense a pressure which is applied to the flexible display apparatus; wherein the pressure sensor is arranged to, if a touch input is sensed, sense the touch pressure; wherein the controller is further arranged to determine whether the touch pressure is within a predetermined first pressure range; wherein the controller is further arranged to, if the controller determines that the touch pressure is within the predetermined first pressure range, determine that the sensed touch input is a user touch input intended by the user and to perform an operation corresponding to the user touch input, wherein the pressure sensor is further arranged to, if a bend input is sensed, sense the bend pressure in an area of the touch point; wherein the controller is further arranged to determine whether the bend pressure is within a predetermined second pressure range; and wherein the controller is further arranged to determine that the bend is a user bend input intended by the user and to perform an operation corresponding to the user bend input if the controller determines that the bend pressure is within the predetermined second pressure range.