A holder for an inhaler article comprising: a housing comprising a housing cavity for receiving an inhaler article; a sleeve configured to retain an inhaler article within the housing cavity, the sleeve being movable within the housing cavity along a longitudinal axis of the housing, the sleeve comprising: a sleeve cavity; a first open end and a second opposing end, the first open end is configured to receive an inhaler article; characterized in that the second opposing end of the sleeve comprises a tubular element extending into the sleeve cavity and having a central passage in fluid communication with the sleeve cavity, the tubular element comprising an outer surface having an outer diameter that faces an inner surface of the sleeve, the tubular element forming an annular recess with the sleeve cavity configured to receive a distal end of an inhaler article, and at least one air inlet; wherein the at least one air inlet extends in a direction that is tangential to the central passage to allow air to enter the sleeve cavity and to induce a swirled airflow pattern on the air entering the sleeve cavity. a housing comprising a housing cavity for receiving an inhaler article; a sleeve configured to retain an inhaler article within the housing cavity, the sleeve being movable within the housing cavity along a longitudinal axis of the housing, the sleeve comprising: a sleeve cavity; a first open end and a second opposing end, the first open end is configured to receive an inhaler article; characterized in that the second opposing end of the sleeve comprises a tubular element extending into the sleeve cavity and having a central passage in fluid communication with the sleeve cavity, the tubular element comprising an outer surface having an outer diameter that faces an inner surface of the sleeve, the tubular element forming an annular recess with the sleeve cavity configured to receive a distal end of an inhaler article, and at least one air inlet; wherein the at least one air inlet extends in a direction that is tangential to the central passage to allow air to enter the sleeve cavity and to induce a swirled airflow pattern on the air entering the sleeve cavity. a sleeve cavity; a first open end and a second opposing end, the first open end is configured to receive an inhaler article; characterized in that the second opposing end of the sleeve comprises a tubular element extending into the sleeve cavity and having a central passage in fluid communication with the sleeve cavity, the tubular element comprising an outer surface having an outer diameter that faces an inner surface of the sleeve, the tubular element forming an annular recess with the sleeve cavity configured to receive a distal end of an inhaler article, and at least one air inlet; characterized in that the second opposing end of the sleeve comprises a tubular element extending into the sleeve cavity and having a central passage in fluid communication with the sleeve cavity, the tubular element comprising an outer surface having an outer diameter that faces an inner surface of the sleeve, the tubular element forming an annular recess with the sleeve cavity configured to receive a distal end of an inhaler article, and at least one air inlet; wherein the at least one air inlet extends in a direction that is tangential to the central passage to allow air to enter the sleeve cavity and to induce a swirled airflow pattern on the air entering the sleeve cavity.