A foldable template for forming a product retaining box, comprising: a sheet material having a front surface, the sheet material comprising: a base panel having a perimeter comprising a first transverse edge, a second transverse edge opposite the first transverse edge, an upper longitudinal edge extending between the first and second transverse edges (120, 126), and a lower longitudinal edge extending between the first and second transverse edges (120, 126) opposite the upper longitudinal edge; a first side wall panel connected to the base panel and extending from the upper longitudinal edge; a first longitudinal crease disposed between the base panel and the first side wall panel; and first and second transverse creases (150, 152) separated by a first longitudinal length, the first and second transverse creases (150, 152) being disposed between the first and second transverse edges (120, 126) of the base panel and extending from the lower longitudinal edge across the first longitudinal crease and into the first side wall panel, an area on the front surface between the first and second transverse creases (150, 152) and between the upper and lower longitudinal edges (130, 132) comprising a product receiving area; an end wall panel connected to the base panel and extending from the first transverse edge; a lid panel connected to the end wall panel and extending opposite the base panel, such that the end wall panel is disposed between the base panel and the lid panel; and a retaining element disposed over at least a portion of the front surface and extending across the first and second transverse creases (150, 152), the retaining element having a first portion and a second portion attached to the sheet material, the second portion being attached either to the base panel between the second transverse crease and the first transverse edge or to the end wall panel. a sheet material having a front surface, the sheet material comprising: a base panel having a perimeter comprising a first transverse edge, a second transverse edge opposite the first transverse edge, an upper longitudinal edge extending between the first and second transverse edges (120, 126), and a lower longitudinal edge extending between the first and second transverse edges (120, 126) opposite the upper longitudinal edge; a first side wall panel connected to the base panel and extending from the upper longitudinal edge; a first longitudinal crease disposed between the base panel and the first side wall panel; and first and second transverse creases (150, 152) separated by a first longitudinal length, the first and second transverse creases (150, 152) being disposed between the first and second transverse edges (120, 126) of the base panel and extending from the lower longitudinal edge across the first longitudinal crease and into the first side wall panel, an area on the front surface between the first and second transverse creases (150, 152) and between the upper and lower longitudinal edges (130, 132) comprising a product receiving area; an end wall panel connected to the base panel and extending from the first transverse edge; a lid panel connected to the end wall panel and extending opposite the base panel, such that the end wall panel is disposed between the base panel and the lid panel; and a base panel having a perimeter comprising a first transverse edge, a second transverse edge opposite the first transverse edge, an upper longitudinal edge extending between the first and second transverse edges (120, 126), and a lower longitudinal edge extending between the first and second transverse edges (120, 126) opposite the upper longitudinal edge; a first side wall panel connected to the base panel and extending from the upper longitudinal edge; a first longitudinal crease disposed between the base panel and the first side wall panel; and first and second transverse creases (150, 152) separated by a first longitudinal length, the first and second transverse creases (150, 152) being disposed between the first and second transverse edges (120, 126) of the base panel and extending from the lower longitudinal edge across the first longitudinal crease and into the first side wall panel, an area on the front surface between the first and second transverse creases (150, 152) and between the upper and lower longitudinal edges (130, 132) comprising a product receiving area; an end wall panel connected to the base panel and extending from the first transverse edge; a lid panel connected to the end wall panel and extending opposite the base panel, such that the end wall panel is disposed between the base panel and the lid panel; and a retaining element disposed over at least a portion of the front surface and extending across the first and second transverse creases (150, 152), the retaining element having a first portion and a second portion attached to the sheet material, the second portion being attached either to the base panel between the second transverse crease and the first transverse edge or to the end wall panel.