Cosmetic product applicator, comprising: - an application member extending along a first longitudinal axis, a first end of said application member comprising an application element; and - a gripping member extending along a second longitudinal axis and hinged (60, 74) to a second end of the application member, wherein the gripping member has a tubular shape defining an inner chamber, the gripping member being mobile in rotation with respect to the application member about a third axis, referred to as axis of rotation, perpendicular to the first and second longitudinal axes, between a first and a second stable configurations, the application member and the gripping member respectively comprising a first and a second guiding elements arranged in the inner chamber of the gripping member, said first and second guiding elements being configured (62, 189) to slide against one another during a rotation of the gripping member with respect to the application member, with each one of the first and second stable configurations corresponding to a minimum (193, 194) of elastic stress between said first and second guiding elements, said elastic stress being considered in a radial direction with respect to the axis of rotation, the applicator being characterized in that the second guiding element of the gripping member comprises: - a guide pad comprising a sliding surface able to slide against the first guiding element (48, 62) according to a tangential direction, corresponding to a direction of displacement of the gripping member with respect to the application member; and - a pad support, integral with both said pad and a wall, in particular a side wall, of the inner chamber of the gripping member, wherein, according to the tangential direction, the sliding surface is delimited by a first and a second notches able to snap-lock onto the first guiding element of the application member, and wherein the guide pad and the pad support form a cantilever in the inner chamber of the gripping member. - an application member extending along a first longitudinal axis, a first end of said application member comprising an application element; and - a gripping member extending along a second longitudinal axis and hinged (60, 74) to a second end of the application member, wherein the gripping member has a tubular shape defining an inner chamber, the application member and the gripping member respectively comprising a first and a second guiding elements arranged in the inner chamber of the gripping member, said first and second guiding elements being configured (62, 189) to slide against one another during a rotation of the gripping member with respect to the application member, with each one of the first and second stable configurations corresponding to a minimum (193, 194) of elastic stress between said first and second guiding elements, said elastic stress being considered in a radial direction with respect to the axis of rotation, the applicator being characterized in that the second guiding element of the gripping member comprises: - a guide pad comprising a sliding surface able to slide against the first guiding element (48, 62) according to a tangential direction, corresponding to a direction of displacement of the gripping member with respect to the application member; and - a pad support, integral with both said pad and a wall, in particular a side wall, of the inner chamber of the gripping member, - a guide pad comprising a sliding surface able to slide against the first guiding element (48, 62) according to a tangential direction, corresponding to a direction of displacement of the gripping member with respect to the application member; and - a pad support, integral with both said pad and a wall, in particular a side wall, of the inner chamber of the gripping member, wherein, according to the tangential direction, the sliding surface is delimited by a first and a second notches able to snap-lock onto the first guiding element of the application member, and wherein the guide pad and the pad support form a cantilever in the inner chamber of the gripping member.