A carton for holding a plurality of containers, the carton comprising: a plurality of panels that extend at least partially around an interior of the carton, the plurality of panels comprising a top panel, a bottom panel, a first side panel, and a second side panel; a plurality of end flaps (12, 14, 22, 24, 32, 34, 42, 44) respectively foldably connected to respective panels of the plurality of panels, the plurality of end flaps being at least partially overlapped with respect to one another to thereby at least partially form a closed end (51, 53) of the carton, the plurality of end flaps comprising a top end flap (12, 14) foldably connected to the top panel; a reinforcing insert comprising a central panel, a reinforcing end flap (212, 214), and a reinforcing side flap (237, 241), the central panel at least partially overlapping the top panel, the reinforcing side flap and the reinforcing end flap being foldably connected to the central panel, characterized in that the reinforcing end flap comprises a proximal portion (221, 231) foldably connected to the central panel, an intermediate portion (222, 232) foldably connected to the proximal portion, and a distal portion (218, 220) foldably connected to the intermediate portion, wherein the distal portion of the reinforcing end flap at least partially overlaps the top end flap, the proximal portion of the reinforcing end flap extending generally downwardly from the central panel into the interior of the carton, and the intermediate portion extending generally horizontally from the proximal portion to the distal portion, the proximal portion and the intermediate portion at least partially forming a shoulder (305, 303) extending in the interior of the carton. a plurality of panels that extend at least partially around an interior of the carton, the plurality of panels comprising a top panel, a bottom panel, a first side panel, and a second side panel; a plurality of end flaps (12, 14, 22, 24, 32, 34, 42, 44) respectively foldably connected to respective panels of the plurality of panels, the plurality of end flaps being at least partially overlapped with respect to one another to thereby at least partially form a closed end (51, 53) of the carton, the plurality of end flaps comprising a top end flap (12, 14) foldably connected to the top panel; a reinforcing insert comprising a central panel, a reinforcing end flap (212, 214), and a reinforcing side flap (237, 241), the central panel at least partially overlapping the top panel, the reinforcing side flap and the reinforcing end flap being foldably connected to the central panel, characterized in that the reinforcing end flap comprises a proximal portion (221, 231) foldably connected to the central panel, an intermediate portion (222, 232) foldably connected to the proximal portion, and a distal portion (218, 220) foldably connected to the intermediate portion, wherein the distal portion of the reinforcing end flap at least partially overlaps the top end flap, the proximal portion of the reinforcing end flap extending generally downwardly from the central panel into the interior of the carton, and the intermediate portion extending generally horizontally from the proximal portion to the distal portion, the proximal portion and the intermediate portion at least partially forming a shoulder (305, 303) extending in the interior of the carton.