An apparatus for preparing a coffee beverage, comprising: a housing (2; 2113) comprising an interior space; a holder (3; 144, 144") arranged for receiving a coffee container (4; 301; 401; 501; 601; 701; 802; 901; 1001), the holder (3; 144, 144") comprising at least one outlet opening (412; 512) and an access opening for placing the coffee container (4; 301; 401; 501; 601; 701; 802; 901; 1001) in the holder (3; 144, 144"), the outlet opening (412; 512) being provided with at least one orifice (8; 104, 104") for generating a coffee beverage flow when coffee beverage is fed to the outlet opening (412; 512); a heating device for heating water; a water supplying device comprising a liquid duct for supplying heated water from the heating device to the coffee container (4; 301; 401; 501; 601; 701; 802; 901; 1001); wherein a liquid flow path (LF, LF') extends between the orifice (8; 104, 104") and at least one outflow opening (10; 206; 2115) of the apparatus for discharging the coffee beverage from the apparatus, a coffee outlet chamber (11; 114, 114"; 203; 2109) being included in the liquid flow path (LF, LF'), said coffee outlet chamber (11; 114, 114"; 203; 2109) comprising a coffee beverage passage so that - in use - the coffee beverage flows through the coffee outlet chamber (11; 114, 114"; 203; 2109) to the at least one outflow opening (10; 206; 2115) of the apparatus; characterized in that the apparatus further comprises an air flow generator (29, 30, 30 2, 30') for - during operation - generating a flow of air in the coffee outlet chamber (11; 114, 114"; 203; 2109) for entraining in the flow of air an aroma of the coffee beverage; said coffee outlet chamber (11; 114, 114"; 203; 2109) comprising at least one dispenser opening (31, 32; 131; 131', 132'; 131"; 207; 2107) for dispensing coffee beverage aroma in a direction away from the apparatus, in particular into the direction of the user, said at least one dispenser opening (31, 32; 131; 131', 132'; 131"; 207; 2107) being separate from the at least one outflow opening (10; 206; 2115) of the apparatus. a housing (2; 2113) comprising an interior space; a holder (3; 144, 144") arranged for receiving a coffee container (4; 301; 401; 501; 601; 701; 802; 901; 1001), the holder (3; 144, 144") comprising at least one outlet opening (412; 512) and an access opening for placing the coffee container (4; 301; 401; 501; 601; 701; 802; 901; 1001) in the holder (3; 144, 144"), the outlet opening (412; 512) being provided with at least one orifice (8; 104, 104") for generating a coffee beverage flow when coffee beverage is fed to the outlet opening (412; 512); a heating device for heating water; a water supplying device comprising a liquid duct for supplying heated water from the heating device to the coffee container (4; 301; 401; 501; 601; 701; 802; 901; 1001); wherein a liquid flow path (LF, LF') extends between the orifice (8; 104, 104") and at least one outflow opening (10; 206; 2115) of the apparatus for discharging the coffee beverage from the apparatus, a coffee outlet chamber (11; 114, 114"; 203; 2109) being included in the liquid flow path (LF, LF'), said coffee outlet chamber (11; 114, 114"; 203; 2109) comprising a coffee beverage passage so that - in use - the coffee beverage flows through the coffee outlet chamber (11; 114, 114"; 203; 2109) to the at least one outflow opening (10; 206; 2115) of the apparatus; characterized in that the apparatus further comprises an air flow generator (29, 30, 30 2, 30') for - during operation - generating a flow of air in the coffee outlet chamber (11; 114, 114"; 203; 2109) for entraining in the flow of air an aroma of the coffee beverage; said coffee outlet chamber (11; 114, 114"; 203; 2109) comprising at least one dispenser opening (31, 32; 131; 131', 132'; 131"; 207; 2107) for dispensing coffee beverage aroma in a direction away from the apparatus, in particular into the direction of the user, said at least one dispenser opening (31, 32; 131; 131', 132'; 131"; 207; 2107) being separate from the at least one outflow opening (10; 206; 2115) of the apparatus.