An in-vehicle system comprising: a transceiver system for being positioned in a first vehicle, the transceiver system being configured to enable communication with one of a surrounding infrastructure and a surrounding vehicle to the first vehicle; a vehicle controller for being positioned in the first vehicle, the vehicle controller being programmed to: transmit an electronic request, via the transceiver system, to a Customer Relationship Manager server; receive first information corresponding to the electronic request from the CRM server; and transmit the received first information to one of a display in the first vehicle, the surrounding vehicle, and the surrounding infrastructure; and a camera positioned on the first vehicle and being programmed to capture an image of a code on the surrounding vehicle, the code being indicative of a request of second information for a desired service or good for a vehicle occupant in the surrounding vehicle, wherein the vehicle controller is further programmed to process the captured image of the code and to determine the desired service or good that is being requested by the vehicle occupant in the surrounding vehicle in response to processing the captured image of the code, wherein the vehicle controller is further programmed to transmit a message, via the transceiver system, to the CRM server to request the second information from the CRM server, wherein, after the requested second information has been provided by the CRM server, the vehicle controller is further programmed to transmit the requested second information, via the transceiver system, to the surrounding vehicle such that the surrounding vehicle provides the requested second information on a display positioned thereon or to a mobile device belonging to the vehicle occupant in the surrounding vehicle, wherein the vehicle controller is further programmed to perform facial recognition on a vehicle occupant in the first vehicle to provide a first facial image of the vehicle occupant and to transmit the electronic request to the CRM server after matching the first facial image of the vehicle occupant in the first vehicle to a predetermined facial image of the vehicle occupant. a transceiver system for being positioned in a first vehicle, the transceiver system being configured to enable communication with one of a surrounding infrastructure and a surrounding vehicle to the first vehicle; a vehicle controller for being positioned in the first vehicle, the vehicle controller being programmed to: transmit an electronic request, via the transceiver system, to a Customer Relationship Manager server; receive first information corresponding to the electronic request from the CRM server; and transmit the received first information to one of a display in the first vehicle, the surrounding vehicle, and the surrounding infrastructure; and transmit an electronic request, via the transceiver system, to a Customer Relationship Manager server; receive first information corresponding to the electronic request from the CRM server; and transmit the received first information to one of a display in the first vehicle, the surrounding vehicle, and the surrounding infrastructure; and a camera positioned on the first vehicle and being programmed to capture an image of a code on the surrounding vehicle, the code being indicative of a request of second information for a desired service or good for a vehicle occupant in the surrounding vehicle, wherein the vehicle controller is further programmed to process the captured image of the code and to determine the desired service or good that is being requested by the vehicle occupant in the surrounding vehicle in response to processing the captured image of the code, wherein the vehicle controller is further programmed to transmit a message, via the transceiver system, to the CRM server to request the second information from the CRM server, wherein, after the requested second information has been provided by the CRM server, the vehicle controller is further programmed to transmit the requested second information, via the transceiver system, to the surrounding vehicle such that the surrounding vehicle provides the requested second information on a display positioned thereon or to a mobile device belonging to the vehicle occupant in the surrounding vehicle, wherein the vehicle controller is further programmed to perform facial recognition on a vehicle occupant in the first vehicle to provide a first facial image of the vehicle occupant and to transmit the electronic request to the CRM server after matching the first facial image of the vehicle occupant in the first vehicle to a predetermined facial image of the vehicle occupant.