Method for advancing products in the form of sheet metal comprising the steps of: a) transporting a first product of a plurality of products (P1, P2, P3) in a first zone of an advancing apparatus; b) in said first zone abutting first pushing means, movable along at least one first direction, against said first product; c) by means of said first pushing means, advancing said first product from said first zone to a second zone of said advancing apparatus along a second direction, transverse to said at least one first direction, with continuous motion and subsequently with intermittent motion; d) transporting a second product of said plurality of products (P1, P2, P3) in said first zone; e) abutting second pushing means, movable along said at least one first direction, against said second product; f) by means of said second pushing means advancing said second product towards said second zone along said second direction initially with continuous motion and subsequently with intermittent motion, said step f) being carried out at least partly simultaneously with said step c); g) in said second zone moving away said first pushing means from said first product, moving said first pushing means along at least one third direction, transverse to said second direction, so as to avoid hampering the subsequent passage of said second product; h) continuously shifting said first pushing means along a fourth direction parallel and opposite to said second direction to take said first pushing means back to said first zone, whereas said second pushing means keep advancing with said second product along said second direction; i) moving said first pushing means along said at least one first direction to abut said first pushing means against a third product of said plurality of products (P1, P2, P3) which in the meantime has been transported in said first zone; wherein said at least one first direction, said second direction, said at least one third direction and said fourth direction define a closed path in which said first pushing means and said second pushing means are movable. a) transporting a first product of a plurality of products (P1, P2, P3) in a first zone of an advancing apparatus; b) in said first zone abutting first pushing means, movable along at least one first direction, against said first product; c) by means of said first pushing means, advancing said first product from said first zone to a second zone of said advancing apparatus along a second direction, transverse to said at least one first direction, with continuous motion and subsequently with intermittent motion; d) transporting a second product of said plurality of products (P1, P2, P3) in said first zone; e) abutting second pushing means, movable along said at least one first direction, against said second product; f) by means of said second pushing means advancing said second product towards said second zone along said second direction initially with continuous motion and subsequently with intermittent motion, said step f) being carried out at least partly simultaneously with said step c); g) in said second zone moving away said first pushing means from said first product, moving said first pushing means along at least one third direction, transverse to said second direction, so as to avoid hampering the subsequent passage of said second product; h) continuously shifting said first pushing means along a fourth direction parallel and opposite to said second direction to take said first pushing means back to said first zone, whereas said second pushing means keep advancing with said second product along said second direction; i) moving said first pushing means along said at least one first direction to abut said first pushing means against a third product of said plurality of products (P1, P2, P3) which in the meantime has been transported in said first zone;