A method for synchronizing call media and content, comprising: in a process of playing call media to a user and displaying content associated with the call media, acquiring, by a terminal, new call media from a call media server and acquiring, by the terminal after querying a synchronization server for content information corresponding to the new call media, content associated with the new call media from a content server, respectively, in response to a user operation, wherein the call media adopts a form of a voice menu of an interactive Voice Response, IVR, the synchronization server is arranged to store and provide a correspondence between call media and content associated with the call media, the content comprises one or more selected from a group consisting of: a World Wide Web page, a text, a picture, an animation, a sound and a video; and playing, by the terminal, the new call media to the user and displaying, by the terminal, the content associated with the new call media simultaneously; wherein acquiring, by the terminal after querying the synchronization server for the content information corresponding to the new call media, the content associated with the new call media from the content server comprises: querying, by the terminal, the synchronization server for the content information corresponding to the new call media; receiving, by the terminal, the content information corresponding to the new call media from the synchronization server; sending, by the terminal, an instruction for acquiring the content associated with the new call media to the content server according to the content information returned by the synchronization server; and receiving, by the terminal, the content that is associated with the new call media and returned by the content server according to the instruction. in a process of playing call media to a user and displaying content associated with the call media, acquiring, by a terminal, new call media from a call media server and acquiring, by the terminal after querying a synchronization server for content information corresponding to the new call media, content associated with the new call media from a content server, respectively, in response to a user operation, wherein the call media adopts a form of a voice menu of an interactive Voice Response, IVR, the synchronization server is arranged to store and provide a correspondence between call media and content associated with the call media, the content comprises one or more selected from a group consisting of: a World Wide Web page, a text, a picture, an animation, a sound and a video; and playing, by the terminal, the new call media to the user and displaying, by the terminal, the content associated with the new call media simultaneously; wherein acquiring, by the terminal after querying the synchronization server for the content information corresponding to the new call media, the content associated with the new call media from the content server comprises: querying, by the terminal, the synchronization server for the content information corresponding to the new call media; receiving, by the terminal, the content information corresponding to the new call media from the synchronization server; sending, by the terminal, an instruction for acquiring the content associated with the new call media to the content server according to the content information returned by the synchronization server; and receiving, by the terminal, the content that is associated with the new call media and returned by the content server according to the instruction. querying, by the terminal, the synchronization server for the content information corresponding to the new call media; receiving, by the terminal, the content information corresponding to the new call media from the synchronization server; sending, by the terminal, an instruction for acquiring the content associated with the new call media to the content server according to the content information returned by the synchronization server; and receiving, by the terminal, the content that is associated with the new call media and returned by the content server according to the instruction.