A liquid product distribution network for monitoring, controlling, and optimizing the flow of liquid products for delivery to consumers via liquid product dispensing containers, comprising: at least one liquid product dispensing container for transporting from a transport location to a dispensing location, said at least one liquid product dispensing container comprising an adaptably affixed radio transmitter and microprocessor for sensing and transmitting data relating to the status of said liquid product dispensing container; a mobile radio signal reader (38, 40, 42) operable within said distribution network for receiving said data from said radio transmitter and configured to communicate information relating to said data with computer software systems associated with said dispensing location for a plurality of data collection functions, said data collection functions comprising liquid product management functions, liquid product sales functions, and liquid product consumer management functions; a computer processing system associated with said mobile reader (38, 40, 42) for processing data and executing instructions associating with said information relating to said data collection functions and further interfacing said information relating to said data collection functions with an internet communications interface; and a reporting and marketing sales subsystem associated with said computer processing server system for interfacing with a plurality of computer processing systems operating in association with the functions of producing, distributing, vending, and consuming said liquid products; characterized in that the at least one liquid product dispensing container is inside a cold room shielding wireless communication, and the mobile reader (38, 40, 42) is configured, when entered into the cold room, to receive the data from the at least one liquid product dispensing container for later reporting in the distribution network after exiting the cold room. at least one liquid product dispensing container for transporting from a transport location to a dispensing location, said at least one liquid product dispensing container comprising an adaptably affixed radio transmitter and microprocessor for sensing and transmitting data relating to the status of said liquid product dispensing container; a mobile radio signal reader (38, 40, 42) operable within said distribution network for receiving said data from said radio transmitter and configured to communicate information relating to said data with computer software systems associated with said dispensing location for a plurality of data collection functions, said data collection functions comprising liquid product management functions, liquid product sales functions, and liquid product consumer management functions; a computer processing system associated with said mobile reader (38, 40, 42) for processing data and executing instructions associating with said information relating to said data collection functions and further interfacing said information relating to said data collection functions with an internet communications interface; and a reporting and marketing sales subsystem associated with said computer processing server system for interfacing with a plurality of computer processing systems operating in association with the functions of producing, distributing, vending, and consuming said liquid products; characterized in that the at least one liquid product dispensing container is inside a cold room shielding wireless communication, and the mobile reader (38, 40, 42) is configured, when entered into the cold room, to receive the data from the at least one liquid product dispensing container for later reporting in the distribution network after exiting the cold room.