A display apparatus comprising: a light emitting element group composed of three light emitting elements each having a different emission color; wherein the display apparatus further comprises: a storage means configured to store first adjustment information which characterizes the correspondence between one white balance adjustment parameter which is capable of being set by a user and adjustment amounts of the emission brightness of each of only two light emitting elements of the three light emitting elements; a setting means (102, 104) configured to set the white balance adjustment parameter in accordance with user input, and to obtain the adjustment amounts of the only two light emitting elements corresponding to the set white balance adjustment parameter using the first adjustment information stored in the storage means; and an adjustment means configured to adjust the emission brightness of the only two light emitting elements based on the adjustment amounts of the only two light emitting elements obtained by the setting means (102, 104); wherein the bigger the white balance adjustment parameter is, the bigger the adjustment amounts of each of the only two light emitting elements, and a ratio of the adjustment amounts of the only two light emitting elements is maintained constant regardless of the value of the white balance adjustment parameter, said ratio being predetermined such that a color adjustment amount of the light emitted from the light emitting element group matches a predetermined linear temporal change of the emission color of the light emitted from the light emitting element group, thus enabling the user to adjust the emission color of the light emitting element group to decrease a color shift due to a temporal change of the emission color of the light emitting element group. a light emitting element group composed of three light emitting elements each having a different emission color; wherein the display apparatus further comprises: a storage means configured to store first adjustment information which characterizes the correspondence between one white balance adjustment parameter which is capable of being set by a user and adjustment amounts of the emission brightness of each of only two light emitting elements of the three light emitting elements; a setting means (102, 104) configured to set the white balance adjustment parameter in accordance with user input, and to obtain the adjustment amounts of the only two light emitting elements corresponding to the set white balance adjustment parameter using the first adjustment information stored in the storage means; and an adjustment means configured to adjust the emission brightness of the only two light emitting elements based on the adjustment amounts of the only two light emitting elements obtained by the setting means (102, 104); a storage means configured to store first adjustment information which characterizes the correspondence between one white balance adjustment parameter which is capable of being set by a user and adjustment amounts of the emission brightness of each of only two light emitting elements of the three light emitting elements; a setting means (102, 104) configured to set the white balance adjustment parameter in accordance with user input, and to obtain the adjustment amounts of the only two light emitting elements corresponding to the set white balance adjustment parameter using the first adjustment information stored in the storage means; and an adjustment means configured to adjust the emission brightness of the only two light emitting elements based on the adjustment amounts of the only two light emitting elements obtained by the setting means (102, 104); wherein the bigger the white balance adjustment parameter is, the bigger the adjustment amounts of each of the only two light emitting elements, and a ratio of the adjustment amounts of the only two light emitting elements is maintained constant regardless of the value of the white balance adjustment parameter, said ratio being predetermined such that a color adjustment amount of the light emitted from the light emitting element group matches a predetermined linear temporal change of the emission color of the light emitted from the light emitting element group, thus enabling the user to adjust the emission color of the light emitting element group to decrease a color shift due to a temporal change of the emission color of the light emitting element group.