A hearing aid configuration managing system comprising at least one hearing aid having a wireless connection for communication via the Internet, and a remote server for configuring the at least one hearing aid; - wherein the at least one hearing aid includes • a digital signal processor including a first memory, the digital signal processor being adapted for alleviating a hearing loss of a hearing aid user based on setting stored in the first memory, - wherein a remote server is adapted for: • managing user accounts for a plurality of hearing aid users, including managing the configuration of the at least one hearing aid; • creating a service level status change event for the account upon change of the service level status to a new configuration of the at least one hearing aid; characterized in that - remote server is adapted for • sending a configuration change instruction with the new configuration settings to the at least one hearing aid upon the occurrence of the service level status change event; and - the at least one hearing aid includes • a processor controlling the configuration of the hearing aid, and • a second memory containing configuration settings for customizing the configuration of the at least one hearing aid; - wherein the configuration of the hearing aid is configured for pertaining the choice of filter bank configuration, activation of elements embedded into the digital signal processor, activation of sensor elements and additional microphones; and - wherein the hearing aid processor is configured for: • storing new configuration settings in the second memory, and • changing the configuration of the hearing aid to the new configuration based on the new configuration settings stored in the second memory. - wherein the at least one hearing aid includes • a digital signal processor including a first memory, the digital signal processor being adapted for alleviating a hearing loss of a hearing aid user based on setting stored in the first memory, • a digital signal processor including a first memory, the digital signal processor being adapted for alleviating a hearing loss of a hearing aid user based on setting stored in the first memory, - wherein a remote server is adapted for: • managing user accounts for a plurality of hearing aid users, including managing the configuration of the at least one hearing aid; • creating a service level status change event for the account upon change of the service level status to a new configuration of the at least one hearing aid; characterized in that • managing user accounts for a plurality of hearing aid users, including managing the configuration of the at least one hearing aid; • creating a service level status change event for the account upon change of the service level status to a new configuration of the at least one hearing aid; - remote server is adapted for • sending a configuration change instruction with the new configuration settings to the at least one hearing aid upon the occurrence of the service level status change event; and • sending a configuration change instruction with the new configuration settings to the at least one hearing aid upon the occurrence of the service level status change event; and - the at least one hearing aid includes • a processor controlling the configuration of the hearing aid, and • a second memory containing configuration settings for customizing the configuration of the at least one hearing aid; • a processor controlling the configuration of the hearing aid, and • a second memory containing configuration settings for customizing the configuration of the at least one hearing aid; - wherein the configuration of the hearing aid is configured for pertaining the choice of filter bank configuration, activation of elements embedded into the digital signal processor, activation of sensor elements and additional microphones; and - wherein the hearing aid processor is configured for: • storing new configuration settings in the second memory, and • changing the configuration of the hearing aid to the new configuration based on the new configuration settings stored in the second memory. • storing new configuration settings in the second memory, and • changing the configuration of the hearing aid to the new configuration based on the new configuration settings stored in the second memory.