An entertainment system, comprising: a user identification module to identify, during a session with the entertainment system, two or more users within an operative range of the entertainment system, wherein user-specific attributes (A, B) are associated with two users of the two or more identified users to provide a customized user experience to the two or more identified users, and wherein the user-specific attributes include attributes associated with content of entertainment system; wherein the user identification module is configured to identify the two or more users in an observed depth image received from a depth camera by comparing three-dimensional skeletal models ascertained using a skeletal mapping algorithm for each of the observed users with a database of known users; a dominant attribute module to automatically express during the session exclusive user-specific attributes of a dominant user when the dominant user is one of the two or more identified users within the operative range of the entertainment system and is the user who is first identified during the session with the entertainment system; a cooperative attribute module to automatically express during the session merged user-specific attributes of a first user and a second user when the first user and the second user are two of the two or more identified users within the operative range of the entertainment system; wherein user-specific attributes of the dominant user take priority, and wherein the merged user-specific attributes include list items comprising television or radio channels, on-demand content sources, or media items. a user identification module to identify, during a session with the entertainment system, two or more users within an operative range of the entertainment system, wherein user-specific attributes (A, B) are associated with two users of the two or more identified users to provide a customized user experience to the two or more identified users, and wherein the user-specific attributes include attributes associated with content of entertainment system; wherein the user identification module is configured to identify the two or more users in an observed depth image received from a depth camera by comparing three-dimensional skeletal models ascertained using a skeletal mapping algorithm for each of the observed users with a database of known users; a dominant attribute module to automatically express during the session exclusive user-specific attributes of a dominant user when the dominant user is one of the two or more identified users within the operative range of the entertainment system and is the user who is first identified during the session with the entertainment system; a cooperative attribute module to automatically express during the session merged user-specific attributes of a first user and a second user when the first user and the second user are two of the two or more identified users within the operative range of the entertainment system; wherein user-specific attributes of the dominant user take priority, and wherein the merged user-specific attributes include list items comprising television or radio channels, on-demand content sources, or media items.