A braking control device for a vehicle comprising: a first deceleration calculation unit that calculates a first estimated vehicle body deceleration by using a detection signal of a wheel speed sensor (SE2, SE3, SE4, SE5) arranged on the vehicle; a second deceleration calculation unit that calculates a second estimated vehicle body deceleration by using a detection signal of a vehicle body acceleration sensor arranged on the vehicle; and an assist control unit that initiates an assist control, which assists increasing of a braking force applied to a wheel (FR, FL, RR, RL) of the vehicle if a brake pedal of the vehicle is operated, when the first estimated vehicle body deceleration exceeds a first deceleration determination value (DV_st) and the second estimated vehicle body deceleration exceeds a second deceleration determination value (G_st) during operation of the brake pedal of the vehicle; characterized by a termination determination unit that determines whether or not a termination condition of the assist control is satisfied based on at least one of the first estimated vehicle body deceleration and the second estimated vehicle body deceleration during execution of the assist control, wherein the assist control unit terminates the assist control when the termination determination unit determines that the termination condition is satisfied, the assist control includes an increasing control, which increases the braking force applied to the wheel (FR, FL, RR, RL), and a holding control, which holds the braking force applied to the wheel (FR, FL, RR, RL) after the increasing control is executed, the termination determination unit acquires a determination value (KGend) by adding an increase component (KGba) of the braking force, which is based on the execution of the increasing control, to a braking force reference value (G_st) set as a reference for determining, when the assist control has not yet been executed, whether or not an operation amount of the brake pedal has decreased, and the termination determination unit determines, during execution of the holding control, that the termination condition of the assist control has been satisfied when the second estimated vehicle body deceleration calculated by the second deceleration calculation unit is less than the determination value (KGend). a first deceleration calculation unit that calculates a first estimated vehicle body deceleration by using a detection signal of a wheel speed sensor (SE2, SE3, SE4, SE5) arranged on the vehicle; a second deceleration calculation unit that calculates a second estimated vehicle body deceleration by using a detection signal of a vehicle body acceleration sensor arranged on the vehicle; and an assist control unit that initiates an assist control, which assists increasing of a braking force applied to a wheel (FR, FL, RR, RL) of the vehicle if a brake pedal of the vehicle is operated, when the first estimated vehicle body deceleration exceeds a first deceleration determination value (DV_st) and the second estimated vehicle body deceleration exceeds a second deceleration determination value (G_st) during operation of the brake pedal of the vehicle; characterized by a termination determination unit that determines whether or not a termination condition of the assist control is satisfied based on at least one of the first estimated vehicle body deceleration and the second estimated vehicle body deceleration during execution of the assist control, wherein the assist control unit terminates the assist control when the termination determination unit determines that the termination condition is satisfied, the assist control includes an increasing control, which increases the braking force applied to the wheel (FR, FL, RR, RL), and a holding control, which holds the braking force applied to the wheel (FR, FL, RR, RL) after the increasing control is executed, the termination determination unit acquires a determination value (KGend) by adding an increase component (KGba) of the braking force, which is based on the execution of the increasing control, to a braking force reference value (G_st) set as a reference for determining, when the assist control has not yet been executed, whether or not an operation amount of the brake pedal has decreased, and the termination determination unit determines, during execution of the holding control, that the termination condition of the assist control has been satisfied when the second estimated vehicle body deceleration calculated by the second deceleration calculation unit is less than the determination value (KGend).