Method for detecting and providing information about a picture in a survey, comprising: - computer-assisted displaying of the picture to a plurality of respondents; - computer-assisted detection of the input of metadata about the picture which are input by the plurality of respondents independently of one another and storing the input metadata; characterized in that a computer-assisted statistical analysis of the stored metadata about the picture is carried out and that a) the picture is divided into pre- and/or post-determined picture portions (150, 150 i, 150 ii, 150 iii, 150 iv, 150 v, 150 vi) and these picture portions are stored, b) the input of each meta-datum relating to a region of the image that is freely selectable by a respondent is detected and stored, wherein the meta-datum is a scale value, and several metadata relating to a selected picture region are each input, detected and stored in the form of a scale value, c) the freely selected picture portion is compared with stored picture portions that have been pre- and/or post-determined with respect to the beginning of the survey and, when a match in area occurs such that the freely selectable picture region at least comprises 60% of the area of a pre- and/or post-determined picture portion (150, 150 i, 150 ii, 150 iii, 150 iv, 150 v, 150 vi), the meta-datum stored to the freely selectable picture region is assigned to said matching pre- and/or post-determined picture portion (150, 150 i, 150 ii, 150 iii, 150 iv, 150 v, 150 vi), whereby a database for the statistical analysis is created, and d) the data from the statistical analyses are stored in a database together with data on the pre- and/or post-determined picture portions (120b, 120d), and the statistical analysis of the metadata stored on the picture is performed using the database in which the metadata stored to the picture are assigned to the pre- and/or post-determined picture portions (150, 150 i, 150 ii, 150 iii, 150 iv, 150 v, 150 vi), wherein a data set is calculated from the inputs of all metadata relating to the respective picture portions (150, 150 i, 150 ii, 150 iii, 150 iv, 150 v, 150 vi), which data set assigns a value of a statistical parameter to each picture portion (150, 150 i, 150 ii, 150 iii, 150 iv, 150 v, 150 vi). - computer-assisted displaying of the picture to a plurality of respondents; - computer-assisted detection of the input of metadata about the picture which are input by the plurality of respondents independently of one another and storing the input metadata; a) the picture is divided into pre- and/or post-determined picture portions (150, 150 i, 150 ii, 150 iii, 150 iv, 150 v, 150 vi) and these picture portions are stored, b) the input of each meta-datum relating to a region of the image that is freely selectable by a respondent is detected and stored, wherein the meta-datum is a scale value, and several metadata relating to a selected picture region are each input, detected and stored in the form of a scale value, c) the freely selected picture portion is compared with stored picture portions that have been pre- and/or post-determined with respect to the beginning of the survey and, when a match in area occurs such that the freely selectable picture region at least comprises 60% of the area of a pre- and/or post-determined picture portion (150, 150 i, 150 ii, 150 iii, 150 iv, 150 v, 150 vi), the meta-datum stored to the freely selectable picture region is assigned to said matching pre- and/or post-determined picture portion (150, 150 i, 150 ii, 150 iii, 150 iv, 150 v, 150 vi), whereby a database for the statistical analysis is created, and d) the data from the statistical analyses are stored in a database together with data on the pre- and/or post-determined picture portions (120b, 120d), and the statistical analysis of the metadata stored on the picture is performed using the database in which the metadata stored to the picture are assigned to the pre- and/or post-determined picture portions (150, 150 i, 150 ii, 150 iii, 150 iv, 150 v, 150 vi), wherein a data set is calculated from the inputs of all metadata relating to the respective picture portions (150, 150 i, 150 ii, 150 iii, 150 iv, 150 v, 150 vi), which data set assigns a value of a statistical parameter to each picture portion (150, 150 i, 150 ii, 150 iii, 150 iv, 150 v, 150 vi).