A wrapping apparatus for wrapping a product characterized by a product profile, the apparatus comprising: a. a wrap bar for engaging and directing a wrapper about the product; b. a wrap bar carrier having opposing first and second end portions, said wrap bar extending from said first end portion of said opposing first and second end portions; c. a carrier block, translatingly retaining said wrap bar carrier intermediate said opposing end portions thereof, said carrier block adapted for driven rotation about a wrapping axis of the apparatus so as to thereby rotatingly drive said wrap bar about said wrapping axis via rotation of said wrap bar carrier; and d. a drive assembly, operatively linked to said wrap bar carrier, for selectively translating said wrap bar carrier in relation to said carrier block during driven rotation of said wrap bar carrier such that a radial distance for said wrap bar from said wrapping axis is thereby capable of selective establishment in furtherance of delimiting a wrap bar travel path commensurate with the product profile of the product, characterized in that the drive assembly comprises a rotatingly driven element in furtherance of selectively translating said wrap bar carrier where said carrier block rotatingly supports the driven element, that the drive assembly further comprises a fixed length flexible element loopingly supported by said rotatingly driven element and spanning said opposing end portions of said wrap bar carrier to effect translation of the wrap bar carrier relative to the carrier block, and that the drive assembly further comprises a wrap bar driver for selectively translating said wrap bar carrier in relation to said carrier block during driven rotation of said elongate wrap bar carrier through said driven element. a. a wrap bar for engaging and directing a wrapper about the product; b. a wrap bar carrier having opposing first and second end portions, said wrap bar extending from said first end portion of said opposing first and second end portions; c. a carrier block, translatingly retaining said wrap bar carrier intermediate said opposing end portions thereof, said carrier block adapted for driven rotation about a wrapping axis of the apparatus so as to thereby rotatingly drive said wrap bar about said wrapping axis via rotation of said wrap bar carrier; and d. a drive assembly, operatively linked to said wrap bar carrier, for selectively translating said wrap bar carrier in relation to said carrier block during driven rotation of said wrap bar carrier such that a radial distance for said wrap bar from said wrapping axis is thereby capable of selective establishment in furtherance of delimiting a wrap bar travel path commensurate with the product profile of the product, characterized in that the drive assembly comprises a rotatingly driven element in furtherance of selectively translating said wrap bar carrier where said carrier block rotatingly supports the driven element, that the drive assembly further comprises a fixed length flexible element loopingly supported by said rotatingly driven element and spanning said opposing end portions of said wrap bar carrier to effect translation of the wrap bar carrier relative to the carrier block, and that the drive assembly further comprises a wrap bar driver for selectively translating said wrap bar carrier in relation to said carrier block during driven rotation of said elongate wrap bar carrier through said driven element.