A method implemented by a location context notifier in a wireless network, the method comprising: determining a location of a mobile device; based on the location of the mobile device, determining a point of interest in a vicinity of the mobile device by automatically selecting (5-2, 5-4) one of a plurality of points of interest according to at least one criterion such that the selected point of interest conveys the location of the mobile device; generating location context information indicating the point of interest; executing a location context notification using the location context information by providing the location context information to at least one other device (50, 70) in order to convey the location of the mobile device; wherein: the plurality of points of interest comprise public points of interest; the method being further characterized by: determining a point of interest in a vicinity of the mobile device comprises, by the location context notifier in the wireless network: in response to determining that the mobile device is in the vicinity of the user-personal point of interest, selecting the user-personal point of interest; in response to determining that there are no user-personal points of interest in the vicinity of the mobile device: querying a communal database on a server for a public point of interest in the vicinity of the mobile device; and in response selecting a public point of interest in the vicinity of the mobile device. determining a location of a mobile device; based on the location of the mobile device, determining a point of interest in a vicinity of the mobile device by automatically selecting (5-2, 5-4) one of a plurality of points of interest according to at least one criterion such that the selected point of interest conveys the location of the mobile device; generating location context information indicating the point of interest; executing a location context notification using the location context information by providing the location context information to at least one other device (50, 70) in order to convey the location of the mobile device; wherein: the plurality of points of interest comprise public points of interest; the method being further characterized by: determining a point of interest in a vicinity of the mobile device comprises, by the location context notifier in the wireless network: in response to determining that the mobile device is in the vicinity of the user-personal point of interest, selecting the user-personal point of interest; in response to determining that there are no user-personal points of interest in the vicinity of the mobile device: querying a communal database on a server for a public point of interest in the vicinity of the mobile device; and in response selecting a public point of interest in the vicinity of the mobile device. the plurality of points of interest comprise public points of interest; the method being further characterized by: determining a point of interest in a vicinity of the mobile device comprises, by the location context notifier in the wireless network: in response to determining that the mobile device is in the vicinity of the user-personal point of interest, selecting the user-personal point of interest; in response to determining that there are no user-personal points of interest in the vicinity of the mobile device: querying a communal database on a server for a public point of interest in the vicinity of the mobile device; and in response selecting a public point of interest in the vicinity of the mobile device. in response to determining that the mobile device is in the vicinity of the user-personal point of interest, selecting the user-personal point of interest; in response to determining that there are no user-personal points of interest in the vicinity of the mobile device: querying a communal database on a server for a public point of interest in the vicinity of the mobile device; and in response selecting a public point of interest in the vicinity of the mobile device. querying a communal database on a server for a public point of interest in the vicinity of the mobile device; and in response selecting a public point of interest in the vicinity of the mobile device.