A rotor comprising: a rotor core (no); and a plurality of permanent magnets embedded in the rotor core, wherein each permanent magnet includes a magnet body formed across a radial direction of the rotor core so as to be raised in the radial direction toward a center of rotation of the rotor core, and a pair of magnet end parts bending toward an outer peripheral side of the magnet body and extending respectively from both ends of the magnet body in a peripheral direction toward an outer edge of the rotor core; wherein magnetization directions of the magnet body of the permanent magnet and a magnetic pole center line of the permanent magnet intersect with each other on the outer peripheral side of the magnet body of the permanent magnet; characterized in that: magnetization directions of the magnet end parts of the permanent magnet and the magnetic pole center line of the permanent magnet intersect with each other on the outer peripheral side of the magnet body of the permanent magnet, an inclination angle (θ2) of each magnetization direction of the magnet end part of the permanent magnet with respect to the magnetic pole center line of the permanent magnet is greater than an inclination angle (θ1) of a magnetization direction of the magnet body of the permanent magnet with respect to the magnetic pole center line of the permanent magnet, and the intersection between the magnetization directions of the pair of magnet end parts of the permanent magnet is located closer to the center of rotation of the rotor core than the intersection between the magnetization directions of the magnet body of the permanent magnet is. a rotor core (no); and a plurality of permanent magnets embedded in the rotor core, wherein each permanent magnet includes a magnet body formed across a radial direction of the rotor core so as to be raised in the radial direction toward a center of rotation of the rotor core, and a pair of magnet end parts bending toward an outer peripheral side of the magnet body and extending respectively from both ends of the magnet body in a peripheral direction toward an outer edge of the rotor core; wherein magnetization directions of the magnet body of the permanent magnet and a magnetic pole center line of the permanent magnet intersect with each other on the outer peripheral side of the magnet body of the permanent magnet; characterized in that: magnetization directions of the magnet end parts of the permanent magnet and the magnetic pole center line of the permanent magnet intersect with each other on the outer peripheral side of the magnet body of the permanent magnet, an inclination angle (θ2) of each magnetization direction of the magnet end part of the permanent magnet with respect to the magnetic pole center line of the permanent magnet is greater than an inclination angle (θ1) of a magnetization direction of the magnet body of the permanent magnet with respect to the magnetic pole center line of the permanent magnet, and the intersection between the magnetization directions of the pair of magnet end parts of the permanent magnet is located closer to the center of rotation of the rotor core than the intersection between the magnetization directions of the magnet body of the permanent magnet is. magnetization directions of the magnet end parts of the permanent magnet and the magnetic pole center line of the permanent magnet intersect with each other on the outer peripheral side of the magnet body of the permanent magnet, an inclination angle (θ2) of each magnetization direction of the magnet end part of the permanent magnet with respect to the magnetic pole center line of the permanent magnet is greater than an inclination angle (θ1) of a magnetization direction of the magnet body of the permanent magnet with respect to the magnetic pole center line of the permanent magnet, and the intersection between the magnetization directions of the pair of magnet end parts of the permanent magnet is located closer to the center of rotation of the rotor core than the intersection between the magnetization directions of the magnet body of the permanent magnet is.