A method for collecting statistics about exposure data, wherein the method comprises: collecting, by a mobile terminal, real-time location information of the mobile terminal, wherein the real-time location information is used to determine a location and a movement direction of the mobile terminal; obtaining, by the mobile terminal, a first identifier and orientation and location information of an advertising device, wherein the orientation and location information is used to indicate a location and an orientation of the advertising device; collecting, by the mobile terminal, statistics about first exposure duration of the advertising device for the mobile terminal, wherein the first exposure duration is duration in which an orientation and a location of the mobile terminal relative to the advertising device meet a preset condition, and that the orientation and the location of the mobile terminal relative to the advertising device meet the preset condition comprises: a distance between the mobile terminal and the advertising device is within a preset distance range, the mobile terminal is located on one side of the orientation of the advertising device, and an included angle between the movement direction of the mobile terminal and the orientation of the advertising device is within a preset included angle range; sending, by the mobile terminal, exposure data of the advertising device to a server when the first exposure duration is greater than preset exposure duration, wherein the exposure data comprises the first identifier of the advertising device and an identifier of the mobile terminal, and the identifier of the mobile terminal corresponds to a user who uses the mobile terminal; and receiving, by the server, the exposure data from a plurality of mobile terminals, and collecting statistics about exposure traffic and an audience of the advertising device based on the received exposure data, wherein the exposure traffic is a quantity of users who were able to watch an electronic advertisement played by the advertising device, and the audience is a group of people who have watched the electronic advertisement. collecting, by a mobile terminal, real-time location information of the mobile terminal, wherein the real-time location information is used to determine a location and a movement direction of the mobile terminal; obtaining, by the mobile terminal, a first identifier and orientation and location information of an advertising device, wherein the orientation and location information is used to indicate a location and an orientation of the advertising device; collecting, by the mobile terminal, statistics about first exposure duration of the advertising device for the mobile terminal, wherein the first exposure duration is duration in which an orientation and a location of the mobile terminal relative to the advertising device meet a preset condition, and that the orientation and the location of the mobile terminal relative to the advertising device meet the preset condition comprises: a distance between the mobile terminal and the advertising device is within a preset distance range, the mobile terminal is located on one side of the orientation of the advertising device, and an included angle between the movement direction of the mobile terminal and the orientation of the advertising device is within a preset included angle range; sending, by the mobile terminal, exposure data of the advertising device to a server when the first exposure duration is greater than preset exposure duration, wherein the exposure data comprises the first identifier of the advertising device and an identifier of the mobile terminal, and the identifier of the mobile terminal corresponds to a user who uses the mobile terminal; and receiving, by the server, the exposure data from a plurality of mobile terminals, and collecting statistics about exposure traffic and an audience of the advertising device based on the received exposure data, wherein the exposure traffic is a quantity of users who were able to watch an electronic advertisement played by the advertising device, and the audience is a group of people who have watched the electronic advertisement.