A method of providing an Application Store, AppStore, service in a mobile terminal, the method comprising: executing a searching application; transmitting a first request message to a directory service server, the first request message including a request for an AppStore list, wherein the AppStore list comprises information of a plurality of AppStore servers, each of the AppStore servers providing a corresponding AppStore service which provides a plurality of applications available for download to the mobile terminal; receiving a first response message including the AppStore list from the directory service server; determining whether, when transmission of a second request message is requested, multiple AppStore servers (310, 330, 350) are selected from the AppStore list; transmitting the second request message to the multiple AppStore servers (310, 330, 350) when the multiple AppStore servers (310, 330, 350) are selected from the AppStore list, the second request message including a request for a browser application; receiving a second response message including a corresponding browser application from each of the multiple AppStore servers (310, 330, 350), wherein each of the corresponding browser applications is capable of accessing respectively each of the multiple AppStore servers (310, 330, 350) directly; creating items corresponding to each of the corresponding browser applications and displaying the items in the form of a list; directly accessing, when a specific item is selected from the list, an AppStore server corresponding to the selected specific item; and receiving an application list of the plurality of applications held by the AppStore server and storing the application list using the browser application corresponding to the AppStore server. executing a searching application; transmitting a first request message to a directory service server, the first request message including a request for an AppStore list, wherein the AppStore list comprises information of a plurality of AppStore servers, each of the AppStore servers providing a corresponding AppStore service which provides a plurality of applications available for download to the mobile terminal; receiving a first response message including the AppStore list from the directory service server; determining whether, when transmission of a second request message is requested, multiple AppStore servers (310, 330, 350) are selected from the AppStore list; transmitting the second request message to the multiple AppStore servers (310, 330, 350) when the multiple AppStore servers (310, 330, 350) are selected from the AppStore list, the second request message including a request for a browser application; receiving a second response message including a corresponding browser application from each of the multiple AppStore servers (310, 330, 350), wherein each of the corresponding browser applications is capable of accessing respectively each of the multiple AppStore servers (310, 330, 350) directly; creating items corresponding to each of the corresponding browser applications and displaying the items in the form of a list; directly accessing, when a specific item is selected from the list, an AppStore server corresponding to the selected specific item; and receiving an application list of the plurality of applications held by the AppStore server and storing the application list using the browser application corresponding to the AppStore server.