A method of transmitting and switching transmission of an evolved multimedia broadcast multicast service from a first radio access technology to a second radio access technology, the method being performed by a network entity, the method comprising: - transmitting, via one or more hardware processors of the network entity, the evolved multimedia broadcast multicast service and at least one control channel parameter through the first radio access technology to a user equipment, wherein the at least one control channel parameter indicates availability of the second radio access technology supporting the evolved multimedia broadcast multicast service; - transmitting, via the one or more hardware processors, at least one configuration parameter relating to the second radio access technology to the user equipment; - checking, via the one or more hardware processors, authentication of the second radio access technology to receive the evolved multimedia broadcast multicast service by the network entity to generate an authentication report; - transmitting the authentication report to the user equipment that indicates whether the second radio access technology is authenticated to receive the evolved multimedia broadcast multicast service; - receiving a reception report including medium switching information along with evolved multimedia broadcast multicast service session statistics from the user equipment; - upon receiving the reception report, switching, via the one or more hardware processors, the evolved multimedia broadcast multicast service from the first radio access technology to the second radio access technology based on one of the at least one configuration parameter, the authentication report and combination thereof. - transmitting, via one or more hardware processors of the network entity, the evolved multimedia broadcast multicast service and at least one control channel parameter through the first radio access technology to a user equipment, wherein the at least one control channel parameter indicates availability of the second radio access technology supporting the evolved multimedia broadcast multicast service; - transmitting, via the one or more hardware processors, at least one configuration parameter relating to the second radio access technology to the user equipment; - checking, via the one or more hardware processors, authentication of the second radio access technology to receive the evolved multimedia broadcast multicast service by the network entity to generate an authentication report; - transmitting the authentication report to the user equipment that indicates whether the second radio access technology is authenticated to receive the evolved multimedia broadcast multicast service; - transmitting the authentication report to the user equipment that indicates whether the second radio access technology is authenticated to receive the evolved multimedia broadcast multicast service; - receiving a reception report including medium switching information along with evolved multimedia broadcast multicast service session statistics from the user equipment; - upon receiving the reception report, switching, via the one or more hardware processors, the evolved multimedia broadcast multicast service from the first radio access technology to the second radio access technology based on one of the at least one configuration parameter, the authentication report and combination thereof.