A method for guidance of face login setting, characterized in that, the method comprises: popping up a guidance window for face authentication when detecting that a vehicle meets a preset condition; entering a face authentication mode when an authentication entrance in the guidance window is operated; starting a camera device in the face authentication mode; determining whether the camera device is successfully started; outputting an information collection guidance animation and an information collection guidance voice when the camera device is successfully started, to guide a current user to adjust a sitting posture and a face orientation according to instructions of the information collection guidance animation and the information collection guidance voice; collecting face feature information of a whole face when the whole face is detected; and storing the face feature information as face information associated with a current login account; wherein the popping up a guidance window for face authentication when detecting that a vehicle meets a preset condition comprises: determining whether the current login account already exists when detecting that system upgrade has been completed for the vehicle; determining whether the vehicle meets the preset condition and whether the current login account is associated with the face information when the current login account exists, wherein the preset condition comprises a current system version of the vehicle being a preset system version, the vehicle not performing an initialization of a central control screen, and a face recognition function having been enabled for the vehicle; and popping up the guidance window for face authentication when the vehicle meets the preset condition and the current login account is not associated with the face information. popping up a guidance window for face authentication when detecting that a vehicle meets a preset condition; entering a face authentication mode when an authentication entrance in the guidance window is operated; starting a camera device in the face authentication mode; determining whether the camera device is successfully started; outputting an information collection guidance animation and an information collection guidance voice when the camera device is successfully started, to guide a current user to adjust a sitting posture and a face orientation according to instructions of the information collection guidance animation and the information collection guidance voice; collecting face feature information of a whole face when the whole face is detected; and storing the face feature information as face information associated with a current login account; wherein the popping up a guidance window for face authentication when detecting that a vehicle meets a preset condition comprises: determining whether the current login account already exists when detecting that system upgrade has been completed for the vehicle; determining whether the vehicle meets the preset condition and whether the current login account is associated with the face information when the current login account exists, wherein the preset condition comprises a current system version of the vehicle being a preset system version, the vehicle not performing an initialization of a central control screen, and a face recognition function having been enabled for the vehicle; and popping up the guidance window for face authentication when the vehicle meets the preset condition and the current login account is not associated with the face information. determining whether the current login account already exists when detecting that system upgrade has been completed for the vehicle; determining whether the vehicle meets the preset condition and whether the current login account is associated with the face information when the current login account exists, wherein the preset condition comprises a current system version of the vehicle being a preset system version, the vehicle not performing an initialization of a central control screen, and a face recognition function having been enabled for the vehicle; and popping up the guidance window for face authentication when the vehicle meets the preset condition and the current login account is not associated with the face information.