A method for presenting panoramic visual content, wherein the method comprises: obtaining viewer information of a viewing region of a panoramic visual content presentation device; determining (102, 303) a target viewer according to the viewer information; and outputting (103, 304), according to a change in a position of the target viewer relative to the panoramic visual content presentation device, panoramic visual content in a photographing order of the panoramic visual content or in an order reverse to the photographing order, determining, according to at least one of the following conditions, whether to replace the target viewer: the viewing angle of the target viewer; the distance between the target viewer and the panoramic visual content presentation device; or whether the target viewer is in the viewing region; and after the target viewer is replaced, outputting, according to a change in a position of a replacement target viewer relative to the panoramic visual content presentation device, the panoramic visual content in the photographing order or in the order reverse to the photographing order, wherein in a process in which a viewing angle is changed, if the distance between the target viewer and the panoramic visual content presentation device increases, the target viewer is not replaced. obtaining viewer information of a viewing region of a panoramic visual content presentation device; determining (102, 303) a target viewer according to the viewer information; and outputting (103, 304), according to a change in a position of the target viewer relative to the panoramic visual content presentation device, panoramic visual content in a photographing order of the panoramic visual content or in an order reverse to the photographing order, determining, according to at least one of the following conditions, whether to replace the target viewer: the viewing angle of the target viewer; the distance between the target viewer and the panoramic visual content presentation device; or whether the target viewer is in the viewing region; and after the target viewer is replaced, outputting, according to a change in a position of a replacement target viewer relative to the panoramic visual content presentation device, the panoramic visual content in the photographing order or in the order reverse to the photographing order, wherein in a process in which a viewing angle is changed, if the distance between the target viewer and the panoramic visual content presentation device increases, the target viewer is not replaced. the viewing angle of the target viewer; the distance between the target viewer and the panoramic visual content presentation device; or whether the target viewer is in the viewing region; and after the target viewer is replaced, outputting, according to a change in a position of a replacement target viewer relative to the panoramic visual content presentation device, the panoramic visual content in the photographing order or in the order reverse to the photographing order, wherein in a process in which a viewing angle is changed, if the distance between the target viewer and the panoramic visual content presentation device increases, the target viewer is not replaced.