A dispensing closure assembly, comprising: a closure shell having a cylindrical body for fitment onto an associated container, and a cylindrical mounting collar extending upwardly from said cylindrical body, said cylindrical body defining at least one central dispensing opening through which product can flow from said container through said closure shell, said closure shell further including a sealing collar positioned inwardly of said mounting collar and extending upwardly from said cylindrical body of said closure shell around said central dispensing opening; and a movable tip for controlling flow through said dispensing closure assembly, said moveable tip having an outer mounting sleeve for sliding fitment to an outside surface of said mounting collar of said closure shell, and an inner sealing plug positioned inwardly of said outer mounting sleeve for sealing engagement with an interior surface of said sealing collar of said closure shell, said movable tip defining at least one flow opening in communication with a flow region between said outer mounting sleeve and said inner sealing plug, said movable tip further including a sealing sleeve positioned outwardly of said sealing plug for sealing engagement with said sealing collar of said closure shell, said movable tip being movable between: 1) a first, sealed position in which said sealing plug and said sealing sleeve of said movable tip engage and seal against sealing collar of said closure shell to block flow from said container through said closure assembly, and 2) a second, dispensing position in which said sealing plug and said sealing sleeve of said movable tip are out of sealing engagement with said sealing collar of said closure shell to permit flow from said container outwardly through said dispensing opening defined by said closure shell, into said flow region defined by the inner sealing plug of said movable tip, and out of said flow opening defined by said movable tip, wherein said flow opening defined by said movable tip is positioned radially outwardly of said dispensing opening defined by said closure shell, characterised in that the flow region is further defined by the outer mounting sleeve. a closure shell having a cylindrical body for fitment onto an associated container, and a cylindrical mounting collar extending upwardly from said cylindrical body, said cylindrical body defining at least one central dispensing opening through which product can flow from said container through said closure shell, said closure shell further including a sealing collar positioned inwardly of said mounting collar and extending upwardly from said cylindrical body of said closure shell around said central dispensing opening; and a movable tip for controlling flow through said dispensing closure assembly, said moveable tip having an outer mounting sleeve for sliding fitment to an outside surface of said mounting collar of said closure shell, and an inner sealing plug positioned inwardly of said outer mounting sleeve for sealing engagement with an interior surface of said sealing collar of said closure shell, said movable tip defining at least one flow opening in communication with a flow region between said outer mounting sleeve and said inner sealing plug, said movable tip further including a sealing sleeve positioned outwardly of said sealing plug for sealing engagement with said sealing collar of said closure shell, said movable tip being movable between: 1) a first, sealed position in which said sealing plug and said sealing sleeve of said movable tip engage and seal against sealing collar of said closure shell to block flow from said container through said closure assembly, and 2) a second, dispensing position in which said sealing plug and said sealing sleeve of said movable tip are out of sealing engagement with said sealing collar of said closure shell to permit flow from said container outwardly through said dispensing opening defined by said closure shell, into said flow region defined by the inner sealing plug of said movable tip, and out of said flow opening defined by said movable tip, wherein said flow opening defined by said movable tip is positioned radially outwardly of said dispensing opening defined by said closure shell, characterised in that the flow region is further defined by the outer mounting sleeve.