A mobile terminal comprising: a sensing unit including a grip sensor; a display unit; and a processor, wherein the processor is configured to: sense a first input (510, 620, 720, 820, 920, 1020, 1120, 1210, 1720, 1820, 1920, 2020) with a predetermined area through the grip sensor in a state in which the mobile terminal is gripped by a user while displaying a predetermined content; display a first menu icon (520, 630, 730, 830, 930, 1030, 1130, 1220, 1310, 1410, 1510, 1610, 1910, 2010) at a first point corresponding to the first input on the display unit after sensing the first input, wherein the first menu icon is an icon for launching a first application, sense a second input (640a, 640b, 740a, 740b, 840a, 840b, 921, 1140, 1211, 1740) while displaying the first menu icon, wherein the first and second inputs are continuous, select one of first multitasking mode and second multitasking mode based on a location at which the second input is touch-released, wherein the first multitasking mode is a mode for displaying the first application on the content in an overlaying manner and the second multitasking mode is a mode for displaying the content and the first application on a dual window, and launch the first application in the selected one of the first multitasking mode and the second multitasking mode. a sensing unit including a grip sensor; a display unit; and a processor, wherein the processor is configured to: sense a first input (510, 620, 720, 820, 920, 1020, 1120, 1210, 1720, 1820, 1920, 2020) with a predetermined area through the grip sensor in a state in which the mobile terminal is gripped by a user while displaying a predetermined content; display a first menu icon (520, 630, 730, 830, 930, 1030, 1130, 1220, 1310, 1410, 1510, 1610, 1910, 2010) at a first point corresponding to the first input on the display unit after sensing the first input, wherein the first menu icon is an icon for launching a first application, sense a second input (640a, 640b, 740a, 740b, 840a, 840b, 921, 1140, 1211, 1740) while displaying the first menu icon, wherein the first and second inputs are continuous, select one of first multitasking mode and second multitasking mode based on a location at which the second input is touch-released, wherein the first multitasking mode is a mode for displaying the first application on the content in an overlaying manner and the second multitasking mode is a mode for displaying the content and the first application on a dual window, and launch the first application in the selected one of the first multitasking mode and the second multitasking mode. sense a first input (510, 620, 720, 820, 920, 1020, 1120, 1210, 1720, 1820, 1920, 2020) with a predetermined area through the grip sensor in a state in which the mobile terminal is gripped by a user while displaying a predetermined content; display a first menu icon (520, 630, 730, 830, 930, 1030, 1130, 1220, 1310, 1410, 1510, 1610, 1910, 2010) at a first point corresponding to the first input on the display unit after sensing the first input, wherein the first menu icon is an icon for launching a first application, sense a second input (640a, 640b, 740a, 740b, 840a, 840b, 921, 1140, 1211, 1740) while displaying the first menu icon, wherein the first and second inputs are continuous, select one of first multitasking mode and second multitasking mode based on a location at which the second input is touch-released, wherein the first multitasking mode is a mode for displaying the first application on the content in an overlaying manner and the second multitasking mode is a mode for displaying the content and the first application on a dual window, and launch the first application in the selected one of the first multitasking mode and the second multitasking mode.