A method operable by a mobile entity for wireless communication when transitioning between reception of data segments via broadcast transmission and unicast transmission, comprising: receiving a media presentation description, MPD, comprising parameters for reception of data segments for multiple representations of content via broadcast transmission, or unicast transmission, or a combination thereof; determining an appropriate protocol for reception of the data segments from the broadcast transmission or the unicast transmission based on the parameters; selecting (2230, 2256) one representation from the multiple representations of the content based on a criteria of the mobile entity, wherein the criteria comprises at least one of display resolution capabilities, language capabilities, wireless network compatibilities of the mobile entity; determining availability timeline differences between the one representation selected and at least one other of the multiple representations, wherein the availability time differences are defined by respective latency adjustment periods indicating respective time delay or respective time advance in the availability of the data segments for the selected representation via the broadcast transmission, relative to the unicast transmission; determining characteristics that impact access to the data segments for a first representation for reception via the broadcast transmission and a second representation for reception via the unicast transmission, wherein one of the first and the second representations is the selected representation; and adjusting buffering of data segments for the selected representation based on the determined availability timeline differences and determined characteristics to achieve the seamless transition; and receiving the data segments for the selected one representation according to the appropriate transport protocol. receiving a media presentation description, MPD, comprising parameters for reception of data segments for multiple representations of content via broadcast transmission, or unicast transmission, or a combination thereof; determining an appropriate protocol for reception of the data segments from the broadcast transmission or the unicast transmission based on the parameters; selecting (2230, 2256) one representation from the multiple representations of the content based on a criteria of the mobile entity, wherein the criteria comprises at least one of display resolution capabilities, language capabilities, wireless network compatibilities of the mobile entity; determining availability timeline differences between the one representation selected and at least one other of the multiple representations, wherein the availability time differences are defined by respective latency adjustment periods indicating respective time delay or respective time advance in the availability of the data segments for the selected representation via the broadcast transmission, relative to the unicast transmission; determining characteristics that impact access to the data segments for a first representation for reception via the broadcast transmission and a second representation for reception via the unicast transmission, wherein one of the first and the second representations is the selected representation; and adjusting buffering of data segments for the selected representation based on the determined availability timeline differences and determined characteristics to achieve the seamless transition; and receiving the data segments for the selected one representation according to the appropriate transport protocol.