A face verification method, applied to an electronic device comprising a display screen and a camera, wherein the method comprises: displaying (S201, S401, S501) one or more pieces of content on the display screen, wherein the content comprises a character, a picture, or a video; obtaining (S202, S402, S502) k face images by using the camera during display of the one or more pieces of content, wherein k is an integer not less than 2; determining (S203, S403, S503) t facial expression parameter values according to the obtained k face images, wherein the facial expression parameter value comprises a facial expression code value and a pupil relative value, wherein the pupil relative value is a value of a diameter of a pupil in relative to a reference eye corner distance, t is an integer not less than 2, and t≤k; and if a matching degree of the determined t facial expression parameter values and a first preset reference sequence is not less than a first preset threshold, and a face matching result obtained according to at least one of the obtained k face images is success, determining (S206, S410, S506) that a face verification result is success, wherein when the content is a character or a picture, displaying (S201, S401, S501) one or more pieces of content on the display screen comprises: determining a quantity of content required to be displayed; determining display areas of the display screen according to the quantity, where one piece of content is displayed in one display area; and prompting a user to look at the different areas in a specific sequence, wherein when the content is a video, displaying (S201, S401, S501) one or more pieces of content on the display screen comprises: displaying a video clip on the display screen. displaying (S201, S401, S501) one or more pieces of content on the display screen, wherein the content comprises a character, a picture, or a video; obtaining (S202, S402, S502) k face images by using the camera during display of the one or more pieces of content, wherein k is an integer not less than 2; determining (S203, S403, S503) t facial expression parameter values according to the obtained k face images, wherein the facial expression parameter value comprises a facial expression code value and a pupil relative value, wherein the pupil relative value is a value of a diameter of a pupil in relative to a reference eye corner distance, t is an integer not less than 2, and t≤k; and if a matching degree of the determined t facial expression parameter values and a first preset reference sequence is not less than a first preset threshold, and a face matching result obtained according to at least one of the obtained k face images is success, determining (S206, S410, S506) that a face verification result is success, wherein when the content is a character or a picture, displaying (S201, S401, S501) one or more pieces of content on the display screen comprises: determining a quantity of content required to be displayed; determining display areas of the display screen according to the quantity, where one piece of content is displayed in one display area; and prompting a user to look at the different areas in a specific sequence, wherein when the content is a video, displaying (S201, S401, S501) one or more pieces of content on the display screen comprises: displaying a video clip on the display screen. determining a quantity of content required to be displayed; determining display areas of the display screen according to the quantity, where one piece of content is displayed in one display area; and prompting a user to look at the different areas in a specific sequence, wherein when the content is a video, displaying (S201, S401, S501) one or more pieces of content on the display screen comprises: displaying a video clip on the display screen.