An ultrasound diagnosis apparatus comprising: a display including a first region and a second region; a memory storing one or more instructions; and a processor configured to execute the one or more instructions stored in the memory to: acquire first elasticity data with respect to a first area of an object; generate a first elasticity image based on the first elasticity data; acquire, based on the first elasticity data, first and second elasticity values respectively corresponding to first and second regions of interest included in the first area of the object; control the display to display the acquired first and second elasticity values; when the first elasticity value is selected, control the display to display the first elasticity image and the first region of interest corresponding to the first elasticity value; control the display to display, in the first region of the display, a list including first and second items respectively corresponding to the first and second elasticity values; and when the first item is selected from the list, control the display to display the first elasticity image having the first region of interest shown therein in the second region of the display. a display including a first region and a second region; a memory storing one or more instructions; and a processor configured to execute the one or more instructions stored in the memory to: acquire first elasticity data with respect to a first area of an object; generate a first elasticity image based on the first elasticity data; acquire, based on the first elasticity data, first and second elasticity values respectively corresponding to first and second regions of interest included in the first area of the object; control the display to display the acquired first and second elasticity values; when the first elasticity value is selected, control the display to display the first elasticity image and the first region of interest corresponding to the first elasticity value; control the display to display, in the first region of the display, a list including first and second items respectively corresponding to the first and second elasticity values; and when the first item is selected from the list, control the display to display the first elasticity image having the first region of interest shown therein in the second region of the display. acquire first elasticity data with respect to a first area of an object; generate a first elasticity image based on the first elasticity data; acquire, based on the first elasticity data, first and second elasticity values respectively corresponding to first and second regions of interest included in the first area of the object; control the display to display the acquired first and second elasticity values; when the first elasticity value is selected, control the display to display the first elasticity image and the first region of interest corresponding to the first elasticity value; control the display to display, in the first region of the display, a list including first and second items respectively corresponding to the first and second elasticity values; and when the first item is selected from the list, control the display to display the first elasticity image having the first region of interest shown therein in the second region of the display.