A method of applying a patterned coating of a silicone adhesive to a substrate sheet, comprising the steps of pattern coating a silicone precursor composition onto the substrate, followed by thermally curing the precursor composition coated on the substrate, wherein a) the step of pattern coating is performed by the steps of coating the silicone prepolymer composition onto an apertured support layer having holes and lands to provide a coated apertured support layer, followed by applying the coated apertured support layer to the substrate sheet, followed by removing the coated apertured support layer to leave a patterned layer of the silicone composition on the substrate sheet, whereby the pattern of the silicone on the substrate sheet substantially corresponds to the pattern of lands on the support layer, or b) the step of pattern coating is performed by providing a mold having a base surface and recesses in said surface corresponding to the desired adhesive pattern, filling said recesses with said silicone prepolymer composition, applying said substrate sheet to said base surface so that it contacts the prepolymer mixture in the recesses, curing said prepolymer mixture in contact with the substrate sheet, and removing the substrate sheet and silicone layer from the mold, or c) the method comprises providing a mold sheet having upper and lower surfaces and a pattern of apertures extending between said upper and lower surfaces, filling the apertures with the fluid silicone prepolymer composition, contacting one of said upper or lower surfaces with the support sheet so that said support sheet contacts said fluid silicone prepolymer composition in said apertures, curing the silicone prepolymer composition in contact with the support sheet, and removing the mold sheet. a) the step of pattern coating is performed by the steps of coating the silicone prepolymer composition onto an apertured support layer having holes and lands to provide a coated apertured support layer, followed by applying the coated apertured support layer to the substrate sheet, followed by removing the coated apertured support layer to leave a patterned layer of the silicone composition on the substrate sheet, whereby the pattern of the silicone on the substrate sheet substantially corresponds to the pattern of lands on the support layer, or b) the step of pattern coating is performed by providing a mold having a base surface and recesses in said surface corresponding to the desired adhesive pattern, filling said recesses with said silicone prepolymer composition, applying said substrate sheet to said base surface so that it contacts the prepolymer mixture in the recesses, curing said prepolymer mixture in contact with the substrate sheet, and removing the substrate sheet and silicone layer from the mold, or c) the method comprises providing a mold sheet having upper and lower surfaces and a pattern of apertures extending between said upper and lower surfaces, filling the apertures with the fluid silicone prepolymer composition, contacting one of said upper or lower surfaces with the support sheet so that said support sheet contacts said fluid silicone prepolymer composition in said apertures, curing the silicone prepolymer composition in contact with the support sheet, and removing the mold sheet.