A road vehicle comprising: - four wheels, of which at least one pair of driving wheels; - a passenger compartment configured to accommodate a driver and at least one passenger alongside the driver; - a vehicle dashboard, comprising in turn an exposed surface visible from within the passenger compartment; - a content display device; the road vehicle being characterized in that the content display device comprises: - a first projection device, which is configured to project one or more contents onto a first projection surface; the first projection device comprising the first projection surface, which is configured to substantially correspond with a part of the exposed surface, to be visible to the passenger and/or driver while driving; - at least a first aesthetic surface, also configured to substantially correspond with said part of the exposed surface; characterized by - a support element, pivotably mounted to the vehicle dashboard and on which at least the first projection surface and the first aesthetic surface are arranged around an axis of symmetry; - a movement system configured to rotate the support element between: a first configuration, wherein the first aesthetic surface is contiguous with the rest of the exposed surface and the first projection surface is hidden within the dashboard, and a second configuration, wherein the first projection surface is contiguous to the rest of the exposed surface and the first aesthetic surface is hidden within the dashboard. - four wheels, of which at least one pair of driving wheels; - a passenger compartment configured to accommodate a driver and at least one passenger alongside the driver; - a vehicle dashboard, comprising in turn an exposed surface visible from within the passenger compartment; - a content display device; - a first projection device, which is configured to project one or more contents onto a first projection surface; the first projection device comprising the first projection surface, which is configured to substantially correspond with a part of the exposed surface, to be visible to the passenger and/or driver while driving; - at least a first aesthetic surface, also configured to substantially correspond with said part of the exposed surface; characterized by - a support element, pivotably mounted to the vehicle dashboard and on which at least the first projection surface and the first aesthetic surface are arranged around an axis of symmetry; - a movement system configured to rotate the support element between: a first configuration, wherein the first aesthetic surface is contiguous with the rest of the exposed surface and the first projection surface is hidden within the dashboard, and a second configuration, wherein the first projection surface is contiguous to the rest of the exposed surface and the first aesthetic surface is hidden within the dashboard. a first configuration, wherein the first aesthetic surface is contiguous with the rest of the exposed surface and the first projection surface is hidden within the dashboard, and a second configuration, wherein the first projection surface is contiguous to the rest of the exposed surface and the first aesthetic surface is hidden within the dashboard.