Tire damage detection method including a tire damage detection step that comprises: • providing - an acquisition device, which is installed on board a motor vehicle equipped with two or more wheels fitted with tires, and which is coupled to a vehicle bus of the motor vehicle, and - a processing device/system (12, 12A, 12B) storing a predefined tire damage model; • acquiring, by the acquisition device from the vehicle bus, a signal indicative of a speed of a wheel of the motor vehicle; • outputting, by the acquisition device, quantities indicative of the wheel speed; • receiving, by the processing device/system (12, 12A, 12B) from the acquisition device, the quantities indicative of the wheel speed; • computing, by the processing device/system (12, 12A, 12B), based on the quantities indicative of the wheel speed, a normalized wheel speed indicative of a ratio of the wheel speed to an average wheel speed indicative of motor vehicle speed; and • detecting, by the processing device/system (12,12A,12B), a potential damage to a tire of the wheel of the motor vehicle based on the predefined tire damage model and on the normalized wheel speed; the tire damage detection method being characterized by further including a preliminary step that comprises: • performing tests involving test tire impacts against/on different obstacles at different motor vehicle speeds; • measuring/acquiring test-related wheel speeds during the performed tests; • computing test-related normalized wheel speeds based on the test-related wheel speeds; and • determining the predefined tire damage model to be used by the processing device/system (12,12A,12B) in the tire damage detection step on the basis of the test-related normalized wheel speeds corresponding to the test tire impacts and of associated test-related average wheel speeds. • providing - an acquisition device, which is installed on board a motor vehicle equipped with two or more wheels fitted with tires, and which is coupled to a vehicle bus of the motor vehicle, and - a processing device/system (12, 12A, 12B) storing a predefined tire damage model; - an acquisition device, which is installed on board a motor vehicle equipped with two or more wheels fitted with tires, and which is coupled to a vehicle bus of the motor vehicle, and - a processing device/system (12, 12A, 12B) storing a predefined tire damage model; • acquiring, by the acquisition device from the vehicle bus, a signal indicative of a speed of a wheel of the motor vehicle; • outputting, by the acquisition device, quantities indicative of the wheel speed; • receiving, by the processing device/system (12, 12A, 12B) from the acquisition device, the quantities indicative of the wheel speed; • computing, by the processing device/system (12, 12A, 12B), based on the quantities indicative of the wheel speed, a normalized wheel speed indicative of a ratio of the wheel speed to an average wheel speed indicative of motor vehicle speed; and • detecting, by the processing device/system (12,12A,12B), a potential damage to a tire of the wheel of the motor vehicle based on the predefined tire damage model and on the normalized wheel speed; • performing tests involving test tire impacts against/on different obstacles at different motor vehicle speeds; • measuring/acquiring test-related wheel speeds during the performed tests; • computing test-related normalized wheel speeds based on the test-related wheel speeds; and • determining the predefined tire damage model to be used by the processing device/system (12,12A,12B) in the tire damage detection step on the basis of the test-related normalized wheel speeds corresponding to the test tire impacts and of associated test-related average wheel speeds.