An individual identification character display system that combines an AR character image with an image of the real world photographed by a camera mounted on a terminal device, the individual identification character display system comprising: a detection unit used to recognize and detect, from image data of the real world photographed by the camera, a partial region having a feature of a predetermined subject in an image region displaying the image data by a pattern matching method; a drawing combination unit that combines a predetermined AR image retained in advance corresponding to the subject featured in the partial region with the detected partial region of the image of the real world; and an image display unit that displays the image of the real world including the combined image region, wherein AR images associated with registered users who are present in front of the camera are displayed, and characterised in that the terminal device used by a registered individual user retains an individual record in which information regarding the registered individual user is recorded and an individual record in which information regarding a second registered user is recorded, wherein the information regarding the second registered user is acquired from a second terminal device used by the second registered user via a short distance communication unit if the terminal device and the second terminal device are within a distance in which the short distance communication unit is usable or from an AR database server via a network communication unit otherwise, and breakdowns of each of the individual record of the registered individual user and the individual record of the second registered user include information defining a shape of the AR character image and information indicating the feature of the predetermined subj ect. a detection unit used to recognize and detect, from image data of the real world photographed by the camera, a partial region having a feature of a predetermined subject in an image region displaying the image data by a pattern matching method; a drawing combination unit that combines a predetermined AR image retained in advance corresponding to the subject featured in the partial region with the detected partial region of the image of the real world; and an image display unit that displays the image of the real world including the combined image region, wherein AR images associated with registered users who are present in front of the camera are displayed, and characterised in that the terminal device used by a registered individual user retains an individual record in which information regarding the registered individual user is recorded and an individual record in which information regarding a second registered user is recorded, wherein the information regarding the second registered user is acquired from a second terminal device used by the second registered user via a short distance communication unit if the terminal device and the second terminal device are within a distance in which the short distance communication unit is usable or from an AR database server via a network communication unit otherwise, and breakdowns of each of the individual record of the registered individual user and the individual record of the second registered user include information defining a shape of the AR character image and information indicating the feature of the predetermined subj ect.