A block copolymer comprising at least one block A and at least one block B, wherein the block "A" is a poly(vinylaromatic) block having a peak polystyrene equivalent molecular weight determined by gel permeation chromatography of greater than 5 kg/mol; and the block "B" is a rubber block comprising polymerized units derived from a 1,3-diene and a vinylaromatic compound, and having a peak polystyrene equivalent molecular weight greater than 15 kg/mol; wherein in the block B, the polymerized units derived from the vinylaromatic compound represent 5 - 40 wt. % of the overall weight of the block "B"; and the polymerized units derived from the 1,3-diene comprise more than 80 wt. % of polymerized isoprene units, wherein 45 - 80 mol % of the polymerized isoprene units are 1,4-addition units; wherein the block "A" represents from more than 5 wt. % to less than 40 wt. % of the overall block copolymer; and the block "B" represents from more than 33 wt. % to less than 95 wt. % of the overall block copolymer; and further wherein the block copolymer exhibits (i) an aromatic blockiness index, as measured by 1-H NMR, of more than 15% to less than 80%; (ii) a rubber phase maximum damping factor of more than 1; and (iii) a temperature corresponding to the rubber phase maximum damping factor of greater than -30°C; the properties (ii) and (iii) being measured with a dynamic mechanical analyzer at 10 rad/s according to ASTM D4065 in shear mode using a plate tool. wherein the block "A" is a poly(vinylaromatic) block having a peak polystyrene equivalent molecular weight determined by gel permeation chromatography of greater than 5 kg/mol; and the block "B" is a rubber block comprising polymerized units derived from a 1,3-diene and a vinylaromatic compound, and having a peak polystyrene equivalent molecular weight greater than 15 kg/mol; wherein in the block B, the polymerized units derived from the vinylaromatic compound represent 5 - 40 wt. % of the overall weight of the block "B"; and the polymerized units derived from the 1,3-diene comprise more than 80 wt. % of polymerized isoprene units, wherein 45 - 80 mol % of the polymerized isoprene units are 1,4-addition units; the polymerized units derived from the vinylaromatic compound represent 5 - 40 wt. % of the overall weight of the block "B"; and the polymerized units derived from the 1,3-diene comprise more than 80 wt. % of polymerized isoprene units, wherein 45 - 80 mol % of the polymerized isoprene units are 1,4-addition units; wherein the block "A" represents from more than 5 wt. % to less than 40 wt. % of the overall block copolymer; and the block "B" represents from more than 33 wt. % to less than 95 wt. % of the overall block copolymer; and further wherein the block copolymer exhibits (i) an aromatic blockiness index, as measured by 1-H NMR, of more than 15% to less than 80%; (ii) a rubber phase maximum damping factor of more than 1; and (iii) a temperature corresponding to the rubber phase maximum damping factor of greater than -30°C; (i) an aromatic blockiness index, as measured by 1-H NMR, of more than 15% to less than 80%; (ii) a rubber phase maximum damping factor of more than 1; and (iii) a temperature corresponding to the rubber phase maximum damping factor of greater than -30°C; the properties (ii) and (iii) being measured with a dynamic mechanical analyzer at 10 rad/s according to ASTM D4065 in shear mode using a plate tool.