A split screen display method, implemented in an electronic device that operates using a touch screen and comprising: receiving (101, 201) an operation signal which triggers displaying of a multi-task management interface; displaying the multi-task management interface, wherein the multi-task management interface displays thereon preview interfaces respectively corresponding to acquired applications running on the electronic device; when it is detected that a user selects, from the multi-task management interface display, a first application and at least one second application which are running, generating a split screen display interface based on the first application and the at least one second application; displaying the split screen display interface, so that the first application and the at least one second application are run and displayed on the split screen display interface simultaneously; wherein generating the split screen display interface based on the first application and the at least one second application, when it is detected that the user selects the first application and the at least one second application which are running, comprises: when it is detected that the user selects the first application and the at least one second application which are running, triggering generation, in the multi-task management interface, of a preview interface corresponding to the split screen display interface based on the first application and the at least one second application; and wherein triggering generation, in the multi-task management interface, of the preview interface corresponding to the split screen display interface based on the first application and the at least one second application comprises: sequentially stitching the preview interface of the first application and the preview interface of the at least one second application to generate the preview interface corresponding to the split screen display interface, so that the preview interface is divided into a first display area and a second display area according to the stitching sequence of the first application and the at least one second application, wherein the first display area displays the preview interface of the first application and the second display area displays the preview interface of the at least one second application. receiving (101, 201) an operation signal which triggers displaying of a multi-task management interface; displaying the multi-task management interface, wherein the multi-task management interface displays thereon preview interfaces respectively corresponding to acquired applications running on the electronic device; when it is detected that a user selects, from the multi-task management interface display, a first application and at least one second application which are running, generating a split screen display interface based on the first application and the at least one second application; displaying the split screen display interface, so that the first application and the at least one second application are run and displayed on the split screen display interface simultaneously; wherein generating the split screen display interface based on the first application and the at least one second application, when it is detected that the user selects the first application and the at least one second application which are running, comprises: when it is detected that the user selects the first application and the at least one second application which are running, triggering generation, in the multi-task management interface, of a preview interface corresponding to the split screen display interface based on the first application and the at least one second application; and wherein triggering generation, in the multi-task management interface, of the preview interface corresponding to the split screen display interface based on the first application and the at least one second application comprises: sequentially stitching the preview interface of the first application and the preview interface of the at least one second application to generate the preview interface corresponding to the split screen display interface, so that the preview interface is divided into a first display area and a second display area according to the stitching sequence of the first application and the at least one second application, wherein the first display area displays the preview interface of the first application and the second display area displays the preview interface of the at least one second application.