An information collection method, comprising: receiving (101, 201) a trigger message sent by a preset group member to a plurality of group members at the same time, the trigger message comprising a prompt text and a page jump instruction; generating a corresponding text link based on the prompt text and displaying the text link on a group chat interface of a group chat client software which displays group chat messages; executing the page jump instruction carried in the trigger message to jump to a corresponding target page to complete collection of target information when a preset trigger event with respect to the text link is monitored; and wherein when a local group member is the preset group member, the target page comprises a preset trigger option, the preset trigger option being configured to trigger sending of the trigger message to all the group members at the same time; the method being characterized in that the target page includes a main page and a plurality of subpages, and the preset trigger option is present on each of the subpages of the target page; and in that the method further comprises: outputting a second setting interface when a preset trigger event with respect to a trigger option on the main page is monitored; acquiring a prompt text input by a user in the second setting interface; acquiring a target subpage selected by the user in the second setting interface, and generating a page jump instruction for jumping to the target subpage; and creating the trigger message based on the acquired prompt text and the generated page jump instruction, and sending the trigger message to all the group members at the same time; wherein the step of executing the page jump instruction carried in the trigger message to jump to a corresponding target page to complete collection of target information comprises: executing the page jump instruction to jump to the corresponding target subpage; acquiring target information input in the target subpage; and uploading the acquired target information to the target subpage at a corresponding service end which stores the information uploaded to it to complete collection of the target information. receiving (101, 201) a trigger message sent by a preset group member to a plurality of group members at the same time, the trigger message comprising a prompt text and a page jump instruction; generating a corresponding text link based on the prompt text and displaying the text link on a group chat interface of a group chat client software which displays group chat messages; executing the page jump instruction carried in the trigger message to jump to a corresponding target page to complete collection of target information when a preset trigger event with respect to the text link is monitored; and wherein when a local group member is the preset group member, the target page comprises a preset trigger option, the preset trigger option being configured to trigger sending of the trigger message to all the group members at the same time; the method being characterized in that the target page includes a main page and a plurality of subpages, and the preset trigger option is present on each of the subpages of the target page; and in that the method further comprises: outputting a second setting interface when a preset trigger event with respect to a trigger option on the main page is monitored; acquiring a prompt text input by a user in the second setting interface; acquiring a target subpage selected by the user in the second setting interface, and generating a page jump instruction for jumping to the target subpage; and creating the trigger message based on the acquired prompt text and the generated page jump instruction, and sending the trigger message to all the group members at the same time; outputting a second setting interface when a preset trigger event with respect to a trigger option on the main page is monitored; acquiring a prompt text input by a user in the second setting interface; acquiring a target subpage selected by the user in the second setting interface, and generating a page jump instruction for jumping to the target subpage; and creating the trigger message based on the acquired prompt text and the generated page jump instruction, and sending the trigger message to all the group members at the same time; wherein the step of executing the page jump instruction carried in the trigger message to jump to a corresponding target page to complete collection of target information comprises: executing the page jump instruction to jump to the corresponding target subpage; acquiring target information input in the target subpage; and uploading the acquired target information to the target subpage at a corresponding service end which stores the information uploaded to it to complete collection of the target information. executing the page jump instruction to jump to the corresponding target subpage; acquiring target information input in the target subpage; and uploading the acquired target information to the target subpage at a corresponding service end which stores the information uploaded to it to complete collection of the target information.