A message processing method, comprising: obtaining a user's historical message interaction information and first context data associated with the user's historical message interaction information, wherein the user's historical message interaction information comprises historical message interaction content and historical message replying status, and the first context data is used to represent user information or environment information when the user's historical message interaction information occurs; determining the user's message interaction preferences according to the user's historical message interaction information and the first context data, wherein the message interaction preferences comprise a message reply policy and/or a message writing style; receiving a current message sent to the user, and obtaining second context data associated with the current message, wherein the second context data is used to represent user information or environment information when the user's current message occurs; and replying to the current message according to the message interaction preferences, the current message, and the second context data characterised in that the replying to the current message according to the message interaction preferences, the current message, and the second context data comprises: according to the message interaction preferences, determining a mapping rule between the user's historical message interaction status, historical message reception content included in the user's historical message interaction content, and the first context data; according to the mapping rule, using the current message and the second context data as an input of the mapping rule, and determining a message reply policy of the current message; and replying to the current message according to the message reply policy of the current message. obtaining a user's historical message interaction information and first context data associated with the user's historical message interaction information, wherein the user's historical message interaction information comprises historical message interaction content and historical message replying status, and the first context data is used to represent user information or environment information when the user's historical message interaction information occurs; determining the user's message interaction preferences according to the user's historical message interaction information and the first context data, wherein the message interaction preferences comprise a message reply policy and/or a message writing style; receiving a current message sent to the user, and obtaining second context data associated with the current message, wherein the second context data is used to represent user information or environment information when the user's current message occurs; and replying to the current message according to the message interaction preferences, the current message, and the second context data characterised in that the replying to the current message according to the message interaction preferences, the current message, and the second context data comprises: according to the message interaction preferences, determining a mapping rule between the user's historical message interaction status, historical message reception content included in the user's historical message interaction content, and the first context data; according to the mapping rule, using the current message and the second context data as an input of the mapping rule, and determining a message reply policy of the current message; and replying to the current message according to the message reply policy of the current message. according to the message interaction preferences, determining a mapping rule between the user's historical message interaction status, historical message reception content included in the user's historical message interaction content, and the first context data; according to the mapping rule, using the current message and the second context data as an input of the mapping rule, and determining a message reply policy of the current message; and replying to the current message according to the message reply policy of the current message.