A mobile terminal, comprising: a flexible display unit comprising a first region (210, 220) and a second region, wherein during a first state the first and second regions (210, 220, 230) are maintained as planar shape and during a second state the first region (210, 220) is maintained as planar shape and the second region is deformed as changed shape; and a controller configured to: cause the second region to deform by driving a pressure member formed to press at least part of the flexible display unit so as to change the first state to the second state when an event has occurred in an application during the first state; cause the flexible display unit to display an icon relating to the event on the second region during the second state; maintain the second state of the second region for a predetermined period of time and cause the flexible display unit to switch from the second state to the first state when an input for pinching or squeezing the second region is sensed during the second state; and execute a snooze function for notification of the event for a defined time interval after the second state is switched to the first state by switching the first state to the second state again; and switch the second state to the first state in response to a touch input applied to the second region during the second state; perform a control command associated with the processing of the event when the second state is switched to the first state, wherein the event is processed in a different manner according to a type of the touch input applied to the second region; cause the flexible display unit to terminate the displaying of the icon, and wherein when the touch input is maintained after the second state is switched to the first state the controller executes the application corresponding to the icon. a flexible display unit comprising a first region (210, 220) and a second region, wherein during a first state the first and second regions (210, 220, 230) are maintained as planar shape and during a second state the first region (210, 220) is maintained as planar shape and the second region is deformed as changed shape; and a controller configured to: cause the second region to deform by driving a pressure member formed to press at least part of the flexible display unit so as to change the first state to the second state when an event has occurred in an application during the first state; cause the flexible display unit to display an icon relating to the event on the second region during the second state; maintain the second state of the second region for a predetermined period of time and cause the flexible display unit to switch from the second state to the first state when an input for pinching or squeezing the second region is sensed during the second state; and execute a snooze function for notification of the event for a defined time interval after the second state is switched to the first state by switching the first state to the second state again; and switch the second state to the first state in response to a touch input applied to the second region during the second state; perform a control command associated with the processing of the event when the second state is switched to the first state, wherein the event is processed in a different manner according to a type of the touch input applied to the second region; cause the flexible display unit to terminate the displaying of the icon, and wherein when the touch input is maintained after the second state is switched to the first state the controller executes the application corresponding to the icon. cause the second region to deform by driving a pressure member formed to press at least part of the flexible display unit so as to change the first state to the second state when an event has occurred in an application during the first state; cause the flexible display unit to display an icon relating to the event on the second region during the second state; maintain the second state of the second region for a predetermined period of time and cause the flexible display unit to switch from the second state to the first state when an input for pinching or squeezing the second region is sensed during the second state; and execute a snooze function for notification of the event for a defined time interval after the second state is switched to the first state by switching the first state to the second state again; and switch the second state to the first state in response to a touch input applied to the second region during the second state; perform a control command associated with the processing of the event when the second state is switched to the first state, wherein the event is processed in a different manner according to a type of the touch input applied to the second region; cause the flexible display unit to terminate the displaying of the icon, and wherein when the touch input is maintained after the second state is switched to the first state the controller executes the application corresponding to the icon.