An elevator system in a building having a plurality of levels with a respective plurality of lobbies, including a first level having a first lobby and a second level having a second lobby, the system including a plurality of elevators including a first elevator and a second elevator for transporting a passenger with a first mobile device between the plurality of lobbies, the system comprising a controller that is configured to communicate with the first mobile device and to responsively control the first elevator to provide elevator service to the passenger, the controller being configured to render a plurality of determinations including: a first determination that the passenger is seeking to engage a tenant, whom is a building tenant, a second determination to provide directional information between a current location of the passenger and the first lobby, a third determination to assign the first elevator to transport the passenger from the first lobby to the second lobby to engage the tenant, the controller being configured to effect a plurality of transmissions including: a first transmission to the first mobile device to effect the second determination, and a second transmission to the first elevator to effect the third determination; characterized in that: when rendering the second determination the controller is configured to determine that the first elevator is distance-wise closer to the tenant than the second elevator. the system comprising a controller that is configured to communicate with the first mobile device and to responsively control the first elevator to provide elevator service to the passenger, the controller being configured to render a plurality of determinations including: a first determination that the passenger is seeking to engage a tenant, whom is a building tenant, a second determination to provide directional information between a current location of the passenger and the first lobby, a third determination to assign the first elevator to transport the passenger from the first lobby to the second lobby to engage the tenant, the controller being configured to effect a plurality of transmissions including: a first transmission to the first mobile device to effect the second determination, and a second transmission to the first elevator to effect the third determination; characterized in that: when rendering the second determination the controller is configured to determine that the first elevator is distance-wise closer to the tenant than the second elevator. a first determination that the passenger is seeking to engage a tenant, whom is a building tenant, a second determination to provide directional information between a current location of the passenger and the first lobby, a third determination to assign the first elevator to transport the passenger from the first lobby to the second lobby to engage the tenant, the controller being configured to effect a plurality of transmissions including: a first transmission to the first mobile device to effect the second determination, and a second transmission to the first elevator to effect the third determination; characterized in that: when rendering the second determination the controller is configured to determine that the first elevator is distance-wise closer to the tenant than the second elevator. a first transmission to the first mobile device to effect the second determination, and a second transmission to the first elevator to effect the third determination; characterized in that: when rendering the second determination the controller is configured to determine that the first elevator is distance-wise closer to the tenant than the second elevator.