An apparatus for generating vapour comprising: - a device for generating vapour comprising an elongated body, a mouthpiece element coupled to an end of the elongated body, a first battery inside the elongated body and a first electrical connector connected to the first battery; - a charger comprising a seat configured to receive the elongated body while leaving a portion of the elongated body itself visible, and a second electrical connector arranged in the seat, wherein the first electrical connector and the second electrical connector are configured to couple when the device for generating vapour is inserted into the seat, wherein the seat comprises a first end portion and a second end portion placed at opposite ends of the seat, each of the end portions (332, 333) being configured to be crossed by a portion (23, 213, 214) of the device for generating vapour when the latter is coupled to the charger device, wherein the first electrical connector and the second electrical connector are positioned halfway along the elongated body and the seat respectively, and whereby the first electrical connector and the second electrical connector are configured to establish an electrical connection adapted to transfer electrical energy from the second battery to the first battery regardless of the orientation of the elongated body within the seat, the charger device comprises a second battery for storing an electrical charge, the second electrical connector being connected to the second battery, characterized in that the charger device comprises at least a first magnetic element arranged at the seat and wherein the device for generating vapour comprises at least a second magnetic element arranged at the body, wherein a magnetic force between the first magnetic element and the second magnetic element keeps the device for generating vapour, when inserted into the seat, coupled to the charger device, and in that the seat comprises two shaped side portions symmetrical along a main direction of the charger device, the two shaped side portions being shaped to surround a portion substantially equal to half of the outer surface of the body of the device for generating vapour when the latter is inserted into the seat. - a device for generating vapour comprising an elongated body, a mouthpiece element coupled to an end of the elongated body, a first battery inside the elongated body and a first electrical connector connected to the first battery; - a charger comprising a seat configured to receive the elongated body while leaving a portion of the elongated body itself visible, and a second electrical connector arranged in the seat, wherein the first electrical connector and the second electrical connector are configured to couple when the device for generating vapour is inserted into the seat, wherein the seat comprises a first end portion and a second end portion placed at opposite ends of the seat, each of the end portions (332, 333) being configured to be crossed by a portion (23, 213, 214) of the device for generating vapour when the latter is coupled to the charger device, wherein the first electrical connector and the second electrical connector are positioned halfway along the elongated body and the seat respectively, and whereby the first electrical connector and the second electrical connector are configured to establish an electrical connection adapted to transfer electrical energy from the second battery to the first battery regardless of the orientation of the elongated body within the seat, the charger device comprises a second battery for storing an electrical charge, the second electrical connector being connected to the second battery, characterized in that the charger device comprises at least a first magnetic element arranged at the seat and wherein the device for generating vapour comprises at least a second magnetic element arranged at the body, wherein a magnetic force between the first magnetic element and the second magnetic element keeps the device for generating vapour, when inserted into the seat, coupled to the charger device, and in that the seat comprises two shaped side portions symmetrical along a main direction of the charger device, the two shaped side portions being shaped to surround a portion substantially equal to half of the outer surface of the body of the device for generating vapour when the latter is inserted into the seat.