A computing device, comprising: a logic subsystem; and a storage subsystem holding instructions executable by the logic subsystem to: transmit a first identifier of the computing device to a separate electronic device, the first identifier being transmitted during one time frame of a plurality of sequential time frames; after transmitting the first identifier, transmit a second identifier of the computing device to the electronic device, the second identifier including more data than the first identifier, the second identifier being transmitted over two or more time frames of the plurality of sequential time frames and having a length which is set in order to serve as a unique identifier of the computing device; and establish an electronic pairing between the computing device and the electronic device based at least in part on one of: the first identifier in cases where the computing device has previously been paired with the electronic device, wherein the electronic pairing between the computing device and the electronic device is established after transmitting the first identifier and while at least a portion of the second identifier has yet to be transmitted; and the second identifier in cases where the computing device has not previously been paired with the electronic device, wherein the electronic pairing between the computing device and the electronic device is established after transmitting the second identifier of the computing device, wherein the electronic pairing enables receiving of control inputs from the electronic device at the computing device. a logic subsystem; and a storage subsystem holding instructions executable by the logic subsystem to: transmit a first identifier of the computing device to a separate electronic device, the first identifier being transmitted during one time frame of a plurality of sequential time frames; after transmitting the first identifier, transmit a second identifier of the computing device to the electronic device, the second identifier including more data than the first identifier, the second identifier being transmitted over two or more time frames of the plurality of sequential time frames and having a length which is set in order to serve as a unique identifier of the computing device; and establish an electronic pairing between the computing device and the electronic device based at least in part on one of: the first identifier in cases where the computing device has previously been paired with the electronic device, wherein the electronic pairing between the computing device and the electronic device is established after transmitting the first identifier and while at least a portion of the second identifier has yet to be transmitted; and the second identifier in cases where the computing device has not previously been paired with the electronic device, wherein the electronic pairing between the computing device and the electronic device is established after transmitting the second identifier of the computing device, wherein the electronic pairing enables receiving of control inputs from the electronic device at the computing device. transmit a first identifier of the computing device to a separate electronic device, the first identifier being transmitted during one time frame of a plurality of sequential time frames; after transmitting the first identifier, transmit a second identifier of the computing device to the electronic device, the second identifier including more data than the first identifier, the second identifier being transmitted over two or more time frames of the plurality of sequential time frames and having a length which is set in order to serve as a unique identifier of the computing device; and establish an electronic pairing between the computing device and the electronic device based at least in part on one of: the first identifier in cases where the computing device has previously been paired with the electronic device, wherein the electronic pairing between the computing device and the electronic device is established after transmitting the first identifier and while at least a portion of the second identifier has yet to be transmitted; and the second identifier in cases where the computing device has not previously been paired with the electronic device, wherein the electronic pairing between the computing device and the electronic device is established after transmitting the second identifier of the computing device, the first identifier in cases where the computing device has previously been paired with the electronic device, wherein the electronic pairing between the computing device and the electronic device is established after transmitting the first identifier and while at least a portion of the second identifier has yet to be transmitted; and the second identifier in cases where the computing device has not previously been paired with the electronic device, wherein the electronic pairing between the computing device and the electronic device is established after transmitting the second identifier of the computing device, wherein the electronic pairing enables receiving of control inputs from the electronic device at the computing device.