A reference signal receiving method performed by a network device, the method comprising: a.) determining a transmit power of a reference signal, wherein the transmit power of the reference signal is related to a quantity of unavailable time-frequency resources in a transmission unit in which the reference signal is located, wherein the determining the transmit power of the reference signal comprises: ∘ determining a power coefficient of the transmit power of the reference signal of a first terminal device, wherein the power coefficient is related to the quantity of unavailable time-frequency resources in the transmission unit in which the reference signal is located, wherein the determining the power coefficient of the transmit power of the reference signal of the first terminal device comprises: ■ determining the power coefficient based on a pattern of the reference signal and a signal-to-noise ratio of the first terminal device; ∘ calculating the transmit power of the reference signal of the first terminal device based on the power coefficient, wherein the transmit power is a product of the power coefficient and a preset basic power; b.) sending the power coefficient to the first terminal device; c.) receiving the reference signal from the first terminal device, the reference signal being sent by the first terminal device with the determined transmit power and received by the network device; d.) parsing the reference signal based on the determined transmit power. a.) determining a transmit power of a reference signal, wherein the transmit power of the reference signal is related to a quantity of unavailable time-frequency resources in a transmission unit in which the reference signal is located, wherein the determining the transmit power of the reference signal comprises: ∘ determining a power coefficient of the transmit power of the reference signal of a first terminal device, wherein the power coefficient is related to the quantity of unavailable time-frequency resources in the transmission unit in which the reference signal is located, wherein the determining the power coefficient of the transmit power of the reference signal of the first terminal device comprises: ■ determining the power coefficient based on a pattern of the reference signal and a signal-to-noise ratio of the first terminal device; ∘ calculating the transmit power of the reference signal of the first terminal device based on the power coefficient, wherein the transmit power is a product of the power coefficient and a preset basic power; ∘ determining a power coefficient of the transmit power of the reference signal of a first terminal device, wherein the power coefficient is related to the quantity of unavailable time-frequency resources in the transmission unit in which the reference signal is located, wherein the determining the power coefficient of the transmit power of the reference signal of the first terminal device comprises: ■ determining the power coefficient based on a pattern of the reference signal and a signal-to-noise ratio of the first terminal device; ∘ calculating the transmit power of the reference signal of the first terminal device based on the power coefficient, wherein the transmit power is a product of the power coefficient and a preset basic power; b.) sending the power coefficient to the first terminal device; c.) receiving the reference signal from the first terminal device, the reference signal being sent by the first terminal device with the determined transmit power and received by the network device; d.) parsing the reference signal based on the determined transmit power.