A system comprising: a memory area associated with a media service, said memory area for storing user profiles for a plurality of users and for storing media content items each having a digital rights management policy associated therewith, said user profiles including subscription information; and a processor remote from the memory area, said processor configured with computer-executable instructions for: detecting a computing device of a particular user within a local communication region comprising a media service access zone, said computing device being associated with a particular user; establishing a wireless connection to the detected computing device of the particular user; enabling the media service to authenticate the particular user based on the user profiles stored in the memory area; enabling access by the computing device of the particular user, based on the authentication by the media service, to the user profiles stored in the memory area for the particular user to update the subscription information stored in one of the user profiles associated with the particular user; and transmitting, to a computer-readable medium associated with the computing device of the particular user, one or more of the media content items stored in the memory area and the digital rights management policy associated therewith in accordance with the associated digital rights management policy which indicates whether the particular user has a right to distribute from the computing device of the particular user the one or more provided media content items to one or more other computing devices within the local communication region. a memory area associated with a media service, said memory area for storing user profiles for a plurality of users and for storing media content items each having a digital rights management policy associated therewith, said user profiles including subscription information; and a processor remote from the memory area, said processor configured with computer-executable instructions for: detecting a computing device of a particular user within a local communication region comprising a media service access zone, said computing device being associated with a particular user; establishing a wireless connection to the detected computing device of the particular user; enabling the media service to authenticate the particular user based on the user profiles stored in the memory area; enabling access by the computing device of the particular user, based on the authentication by the media service, to the user profiles stored in the memory area for the particular user to update the subscription information stored in one of the user profiles associated with the particular user; and transmitting, to a computer-readable medium associated with the computing device of the particular user, one or more of the media content items stored in the memory area and the digital rights management policy associated therewith in accordance with the associated digital rights management policy which indicates whether the particular user has a right to distribute from the computing device of the particular user the one or more provided media content items to one or more other computing devices within the local communication region. detecting a computing device of a particular user within a local communication region comprising a media service access zone, said computing device being associated with a particular user; establishing a wireless connection to the detected computing device of the particular user; enabling the media service to authenticate the particular user based on the user profiles stored in the memory area; enabling access by the computing device of the particular user, based on the authentication by the media service, to the user profiles stored in the memory area for the particular user to update the subscription information stored in one of the user profiles associated with the particular user; and transmitting, to a computer-readable medium associated with the computing device of the particular user, one or more of the media content items stored in the memory area and the digital rights management policy associated therewith in accordance with the associated digital rights management policy which indicates whether the particular user has a right to distribute from the computing device of the particular user the one or more provided media content items to one or more other computing devices within the local communication region.