An automatic elevator call system, comprising: a wireless signal apparatus, installed in an elevator landing zone of an elevator system and broadcasting a corresponding wireless signal around; wherein the wireless signal apparatus receives an elevator call request command automatically sent by a personal mobile terminal (200-1, 200-2) carried by a passenger in the case where the personal mobile terminal (200-1, 200-2) senses the wireless signal; wherein the automatic elevator call system further comprises: a timing unit configured to calculate duration information from the moment when the personal mobile terminal (200-1, 200-2) leaves coverage of the wireless signal to the moment when the personal mobile terminal (200-1, 200-2) enters the coverage again; and an enabling unit configured to, when the duration information is less than or equal to a preset time threshold, cause the personal mobile terminal (200-1, 200-2) to be incapable of automatically sending the elevator call request command in a time period from the moment when the personal mobile terminal (200-1, 200-2) enters the coverage again to the moment when the personal mobile terminal (200-1, 200-2) leaves the coverage again, characterised by an input unit disposed in the personal mobile terminal (200-1, 200-2), wherein the input unit is configured to input request service information about the elevator call request command. a wireless signal apparatus, installed in an elevator landing zone of an elevator system and broadcasting a corresponding wireless signal around; wherein the wireless signal apparatus receives an elevator call request command automatically sent by a personal mobile terminal (200-1, 200-2) carried by a passenger in the case where the personal mobile terminal (200-1, 200-2) senses the wireless signal; wherein the automatic elevator call system further comprises: a timing unit configured to calculate duration information from the moment when the personal mobile terminal (200-1, 200-2) leaves coverage of the wireless signal to the moment when the personal mobile terminal (200-1, 200-2) enters the coverage again; and an enabling unit configured to, when the duration information is less than or equal to a preset time threshold, cause the personal mobile terminal (200-1, 200-2) to be incapable of automatically sending the elevator call request command in a time period from the moment when the personal mobile terminal (200-1, 200-2) enters the coverage again to the moment when the personal mobile terminal (200-1, 200-2) leaves the coverage again, a timing unit configured to calculate duration information from the moment when the personal mobile terminal (200-1, 200-2) leaves coverage of the wireless signal to the moment when the personal mobile terminal (200-1, 200-2) enters the coverage again; and an enabling unit configured to, when the duration information is less than or equal to a preset time threshold, cause the personal mobile terminal (200-1, 200-2) to be incapable of automatically sending the elevator call request command in a time period from the moment when the personal mobile terminal (200-1, 200-2) enters the coverage again to the moment when the personal mobile terminal (200-1, 200-2) leaves the coverage again, characterised by an input unit disposed in the personal mobile terminal (200-1, 200-2), wherein the input unit is configured to input request service information about the elevator call request command.