A display control apparatus for a liquid crystal display having a backlight unit comprising light emitting diodes, the display control apparatus comprising: acquisition means for acquiring image data; detection means for detecting movement information from the image data; and control means (21, 22) for causing a display means to perform first light emission to display a first frame, and also cause the display means to perform second light emission to display a second frame, wherein the first frame and the second frame are a same frame of the acquired image data and the first and second frames are displayed within a frame period corresponding to a frame frequency of the acquired image data, characterized in that the control means (21, 22) is arranged to control, in a case where the movement information detected by the detection means corresponds to an amount of movement larger than a threshold, both of (a) a light emission time period of the first light emission and the second light emission so that a difference between light emission time periods of the first light emission and the second light emission is smaller than when the movement information corresponds to an amount of movement smaller than the threshold, and (b) a light emission luminance of the first light emission and the second light emission so that a difference between light emission luminances of the first light emission and the second light emission is greater than when the movement information corresponds to an amount of movement smaller than the threshold, and in that the control means (21, 22) is arranged to cause the display means to perform the first and second light emissions so that the light emission time periods of the first light emission and the second light emission are different from each other. acquisition means for acquiring image data; detection means for detecting movement information from the image data; and control means (21, 22) for causing a display means to perform first light emission to display a first frame, and also cause the display means to perform second light emission to display a second frame, wherein the first frame and the second frame are a same frame of the acquired image data and the first and second frames are displayed within a frame period corresponding to a frame frequency of the acquired image data, characterized in that the control means (21, 22) is arranged to control, in a case where the movement information detected by the detection means corresponds to an amount of movement larger than a threshold, both of (a) a light emission time period of the first light emission and the second light emission so that a difference between light emission time periods of the first light emission and the second light emission is smaller than when the movement information corresponds to an amount of movement smaller than the threshold, and (b) a light emission luminance of the first light emission and the second light emission so that a difference between light emission luminances of the first light emission and the second light emission is greater than when the movement information corresponds to an amount of movement smaller than the threshold, (a) a light emission time period of the first light emission and the second light emission so that a difference between light emission time periods of the first light emission and the second light emission is smaller than when the movement information corresponds to an amount of movement smaller than the threshold, and (b) a light emission luminance of the first light emission and the second light emission so that a difference between light emission luminances of the first light emission and the second light emission is greater than when the movement information corresponds to an amount of movement smaller than the threshold, and in that the control means (21, 22) is arranged to cause the display means to perform the first and second light emissions so that the light emission time periods of the first light emission and the second light emission are different from each other.