A container comprising: a base; a grip portion connected to the base through a constant depth base rib and defining a grip portion perimeter that is substantially perpendicular to a central axis; a label panel portion connected to the grip portion and defining a label portion perimeter that is substantially perpendicular to the central axis; and a bell with an obtuse angle as measured from the central axis to a wall of the bell of at least 120 degrees, the bell connected to the label panel portion through a shoulder and leading upward and radially inward to a finish connected to the bell, the finish adapted to receive a closure; characterized in that the container further comprises: a plurality of angulating and varying depth ribs positioned substantially along the perimeter of the grip portion wherein each angulating and varying depth rib comprises a plurality of shallow sections, a plurality of middle sections, and a plurality of deep sections; and a plurality of constant depth ribs positioned substantially along the perimeter of the label portion, or a plurality of varying depth ribs positioned substantially along the perimeter of the label portion wherein each varying depth rib comprises a plurality of shallow sections, a plurality of middle sections, and a plurality of deep sections wherein the shallow sections of the angulating and varying depth ribs have a rib depth less than a rib depth of the middle sections of the angulating and varying depth ribs, and the deep sections of the angulating and varying depth ribs have a rib depth greater than the rib depth of the middle sections of the angulating and varying depth ribs; wherein the shallow sections of the angulating and varying depth ribs substantially vertically line up along the central axis and form recessed columns; and whereby the recessed columns are configured to resist at least one of bending, leaning, crumbling, or stretching, and the plurality of deep sections are configured to provide hoop strength. a base; a grip portion connected to the base through a constant depth base rib and defining a grip portion perimeter that is substantially perpendicular to a central axis; a label panel portion connected to the grip portion and defining a label portion perimeter that is substantially perpendicular to the central axis; and a bell with an obtuse angle as measured from the central axis to a wall of the bell of at least 120 degrees, the bell connected to the label panel portion through a shoulder and leading upward and radially inward to a finish connected to the bell, the finish adapted to receive a closure; a plurality of angulating and varying depth ribs positioned substantially along the perimeter of the grip portion wherein each angulating and varying depth rib comprises a plurality of shallow sections, a plurality of middle sections, and a plurality of deep sections; and a plurality of constant depth ribs positioned substantially along the perimeter of the label portion, or a plurality of varying depth ribs positioned substantially along the perimeter of the label portion wherein each varying depth rib comprises a plurality of shallow sections, a plurality of middle sections, and a plurality of deep sections wherein the shallow sections of the angulating and varying depth ribs have a rib depth less than a rib depth of the middle sections of the angulating and varying depth ribs, and the deep sections of the angulating and varying depth ribs have a rib depth greater than the rib depth of the middle sections of the angulating and varying depth ribs; wherein the shallow sections of the angulating and varying depth ribs substantially vertically line up along the central axis and form recessed columns; and whereby the recessed columns are configured to resist at least one of bending, leaning, crumbling, or stretching, and the plurality of deep sections are configured to provide hoop strength.