Laundry washing machine comprising: an outer casing, a washing tub, which is arranged inside the casing, a rotatable drum, which is arranged in axially rotating manner inside the washing tub and is designed to receive laundry to be washed, a detergent dispensing assembly, which is designed for supplying laundry detergent into the washing tub, a water softening system, which is designed to receive fresh water from a water mains and reduce the hardness degree of the fresh water in order to supply softened water or mix water to the detergent dispensing assembly and/or to the washing tub, during one or more softened water laundry washing phase/s or respectively, during one or more mix water laundry washing phase/s; said mix water being a mixture of fresh water and softened water, a control panel which is configured to allow an operator to input information associated with a washing performance level, electronic control means configured to control said water softening system in order to perform a washing program comprising one or more softened water laundry washing phases and/or one or more mix water laundry washing phases, based on said input washing performance information, said control panel is configured to allow the operator to select a washing program among one or more predetermined improved washing performance programs, wherein improved washing performance programs comprise one or more softened water laundry washing phase/s and/or one or more mix water laundry washing phase/s, the laundry washing machine being characterized by comprising: memory means containing data relating to one or more improved washing performance programs, said memorized data being indicative of loading of softened water, or fresh water, or mix water to the detergent dispensing assembly and/or the washing tub during laundry washing phases of said improved washing performance programs, said electronic control means being configured to selectively control/activate said water softening system based on the memorized data associated with the selected improved washing performance program. an outer casing, a washing tub, which is arranged inside the casing, a rotatable drum, which is arranged in axially rotating manner inside the washing tub and is designed to receive laundry to be washed, a detergent dispensing assembly, which is designed for supplying laundry detergent into the washing tub, a water softening system, which is designed to receive fresh water from a water mains and reduce the hardness degree of the fresh water in order to supply softened water or mix water to the detergent dispensing assembly and/or to the washing tub, during one or more softened water laundry washing phase/s or respectively, during one or more mix water laundry washing phase/s; said mix water being a mixture of fresh water and softened water, a control panel which is configured to allow an operator to input information associated with a washing performance level, electronic control means configured to control said water softening system in order to perform a washing program comprising one or more softened water laundry washing phases and/or one or more mix water laundry washing phases, based on said input washing performance information, said control panel is configured to allow the operator to select a washing program among one or more predetermined improved washing performance programs, wherein improved washing performance programs comprise one or more softened water laundry washing phase/s and/or one or more mix water laundry washing phase/s, the laundry washing machine being characterized by comprising: memory means containing data relating to one or more improved washing performance programs, said memorized data being indicative of loading of softened water, or fresh water, or mix water to the detergent dispensing assembly and/or the washing tub during laundry washing phases of said improved washing performance programs, said electronic control means being configured to selectively control/activate said water softening system based on the memorized data associated with the selected improved washing performance program. memory means containing data relating to one or more improved washing performance programs, said memorized data being indicative of loading of softened water, or fresh water, or mix water to the detergent dispensing assembly and/or the washing tub during laundry washing phases of said improved washing performance programs, said electronic control means being configured to selectively control/activate said water softening system based on the memorized data associated with the selected improved washing performance program.