A liquid ejecting apparatus comprising: a liquid with a viscosity of 50 mPa·s or higher; a nozzle that is configured to eject the liquid; a pressure chamber communicating with the nozzle; a pressure change portion that is configured to change a pressure of the liquid in the pressure chamber; and a controller that is configured to control the pressure change portion, wherein the controller, by driving the pressure change portion, is configured to execute first control of, pulling a center portion of a meniscus (m) of the liquid in the nozzle toward the pressure chamber, and forming a liquid membrane with the liquid at an inner wall surface of the nozzle by decreasing the pressure of the liquid in the pressure chamber and second control of, in a state in which the liquid membrane is formed at the inner wall surface, inverting a shape of the center portion of the meniscus (m) to a protruding shape protruding toward an opening of the nozzle on a side opposite to the pressure chamber and forming a liquid column, and further, ejecting the liquid column from the center portion of the meniscus (m) having the protruding shape toward the opening so as not to contact the liquid membrane by increasing the pressure of the liquid in the pressure chamber, wherein a speed at which the center portion of the meniscus (m) moves toward the pressure chamber in the first control is lower than a speed at which the liquid column to be ejected moves toward the opening of the nozzle in the second control; and wherein a diameter of the ejected liquid column in a radial direction of the nozzle is smaller than two-thirds of an inner diameter of the nozzle when the liquid column passes through an opening-side end surface of the nozzle. a liquid with a viscosity of 50 mPa·s or higher; a nozzle that is configured to eject the liquid; a pressure chamber communicating with the nozzle; a pressure change portion that is configured to change a pressure of the liquid in the pressure chamber; and a controller that is configured to control the pressure change portion, wherein the controller, by driving the pressure change portion, is configured to execute first control of, pulling a center portion of a meniscus (m) of the liquid in the nozzle toward the pressure chamber, and forming a liquid membrane with the liquid at an inner wall surface of the nozzle by decreasing the pressure of the liquid in the pressure chamber and second control of, in a state in which the liquid membrane is formed at the inner wall surface, inverting a shape of the center portion of the meniscus (m) to a protruding shape protruding toward an opening of the nozzle on a side opposite to the pressure chamber and forming a liquid column, and further, ejecting the liquid column from the center portion of the meniscus (m) having the protruding shape toward the opening so as not to contact the liquid membrane by increasing the pressure of the liquid in the pressure chamber, wherein first control of, pulling a center portion of a meniscus (m) of the liquid in the nozzle toward the pressure chamber, and forming a liquid membrane with the liquid at an inner wall surface of the nozzle by decreasing the pressure of the liquid in the pressure chamber and second control of, in a state in which the liquid membrane is formed at the inner wall surface, inverting a shape of the center portion of the meniscus (m) to a protruding shape protruding toward an opening of the nozzle on a side opposite to the pressure chamber and forming a liquid column, and further, ejecting the liquid column from the center portion of the meniscus (m) having the protruding shape toward the opening so as not to contact the liquid membrane by increasing the pressure of the liquid in the pressure chamber, wherein a speed at which the center portion of the meniscus (m) moves toward the pressure chamber in the first control is lower than a speed at which the liquid column to be ejected moves toward the opening of the nozzle in the second control; and wherein a diameter of the ejected liquid column in a radial direction of the nozzle is smaller than two-thirds of an inner diameter of the nozzle when the liquid column passes through an opening-side end surface of the nozzle.