A passenger support system installed in a vehicle capable of transporting a plurality of passengers, the passenger support system comprising: an image capture device (C1-C4) configured to acquire an image of a vehicle interior; a notifier (SP, 16) configured to notify a passenger within the vehicle interior of a piece of destination approach information indicating that the vehicle is approaching near a destination; a control device configured to identify a passenger seat position of a seat where the passenger sits based on the image obtained by the image capture device (C1-C4), and to associate the passenger seat position with a piece of seated passenger destination information corresponding to the destination of the passenger sitting in the seat and retains a piece of associated information; an awakening device that differs from the notifier (SP, 16), and that is installed in each seat and configured to execute an awakening action to urge at least a target passenger to awaken; and an operating device that is installed in each seat and configured to receive a stop operation that stops the awakening action by the awakening device, wherein the control device is further configured to cause the notifier (SP, 16) to notify the passenger of the piece of destination approach information before arrival of the vehicle at the destination corresponding to the piece of seated passenger destination information based on results from comparing a piece of current location information indicating a current location of the vehicle with the piece of seated passenger destination information, identify the target passenger to awaken in a non-awake state from among the passengers sitting in the passenger seat positions associated with the piece of seated passenger destination information based on the image obtained by the image capture device (C1-C4) at least after notification by the notifier (SP, 16), identify the passenger seat position corresponding to the target passenger to awaken as the target seat position and performs the awakening action on the awakening device corresponding to the target seat position, and stop the awakening action by the awakening device when the stop operation is received by the operating device corresponding to the target seat position. an image capture device (C1-C4) configured to acquire an image of a vehicle interior; a notifier (SP, 16) configured to notify a passenger within the vehicle interior of a piece of destination approach information indicating that the vehicle is approaching near a destination; a control device configured to identify a passenger seat position of a seat where the passenger sits based on the image obtained by the image capture device (C1-C4), and to associate the passenger seat position with a piece of seated passenger destination information corresponding to the destination of the passenger sitting in the seat and retains a piece of associated information; an awakening device that differs from the notifier (SP, 16), and that is installed in each seat and configured to execute an awakening action to urge at least a target passenger to awaken; and an operating device that is installed in each seat and configured to receive a stop operation that stops the awakening action by the awakening device, wherein the control device is further configured to cause the notifier (SP, 16) to notify the passenger of the piece of destination approach information before arrival of the vehicle at the destination corresponding to the piece of seated passenger destination information based on results from comparing a piece of current location information indicating a current location of the vehicle with the piece of seated passenger destination information, identify the target passenger to awaken in a non-awake state from among the passengers sitting in the passenger seat positions associated with the piece of seated passenger destination information based on the image obtained by the image capture device (C1-C4) at least after notification by the notifier (SP, 16), identify the passenger seat position corresponding to the target passenger to awaken as the target seat position and performs the awakening action on the awakening device corresponding to the target seat position, and stop the awakening action by the awakening device when the stop operation is received by the operating device corresponding to the target seat position.