Method for setting up a multicast or a broadcast transfer of a multimedia content in a cell of a wireless cellular telecommunication network constituted of plural cells wherein mobile terminals move through, the cells being neighbour of at least one other cell, each cell being managed by a base station, the method comprises the steps executed by a first base station which manages a first cell of: receiving from a mobile terminal served by the first base station a message informing that the mobile terminal expects to receive the multimedia content in the first cell, transferring a message to at least a third base station which manages a third cell which is neighbour from the first cell, the message notifying that the first base station transfers the multimedia content in the first cell and the message comprising at least information identifying the multimedia content, - receiving from a second base station which manages a second cell which is neighbour of the first cell managed by the first base station, a message notifying that the second base station transfers the multimedia content in the second cell, the message comprising at least information identifying the multimedia content, - obtaining (S503, S504, S506) the multimedia content from the wireless cellular telecommunication network, - transferring the multimedia content in the first cell, the method comprises further steps of: - monitoring (S413, S452, S460, S552, S558) the number of mobile terminals which receive the multimedia content in the first cell, - transferring a message to at least a third base station which manages a third cell which is neighbour from the first cell notifying that no mobile terminal receives the multimedia content in the first cell if no mobile terminal receives the multimedia content in the first cell, - monitoring the number of base stations which manage neighbouring cells of the first cell and which transfer the multimedia content in the cell they respectively manage. - stopping to transfer the multimedia content in the first cell if no base stations which manage neighbouring cells of the first cell transfer the multimedia content in the cell they respectively manage and if no mobile terminal receives the multimedia content in the first cell, - transferring (S455, S554) a message to at least the third base station notifying that the first base station stops to transfer the multimedia content in the first cell. - receiving from a second base station which manages a second cell which is neighbour of the first cell managed by the first base station, a message notifying that the second base station transfers the multimedia content in the second cell, the message comprising at least information identifying the multimedia content, - obtaining (S503, S504, S506) the multimedia content from the wireless cellular telecommunication network, - transferring the multimedia content in the first cell, - monitoring (S413, S452, S460, S552, S558) the number of mobile terminals which receive the multimedia content in the first cell, - transferring a message to at least a third base station which manages a third cell which is neighbour from the first cell notifying that no mobile terminal receives the multimedia content in the first cell if no mobile terminal receives the multimedia content in the first cell, - monitoring the number of base stations which manage neighbouring cells of the first cell and which transfer the multimedia content in the cell they respectively manage. - stopping to transfer the multimedia content in the first cell if no base stations which manage neighbouring cells of the first cell transfer the multimedia content in the cell they respectively manage and if no mobile terminal receives the multimedia content in the first cell, - transferring (S455, S554) a message to at least the third base station notifying that the first base station stops to transfer the multimedia content in the first cell.