An aqueous, dilutable, liquid cleaning composition comprising a. a plurality of surfactants, the surfactants including surfactant active components comprising from greater than 30% to up to 55% by weight, based on the weight of the composition, wherein the plurality of surfactants includes i. at least one anionic surfactant, the total anionic surfactant active component comprising from greater than 20% to up to 40% by weight, based on the weight of the composition; and ii. at least one additional surfactant selected from at least one amphoteric surfactant, wherein the total amphoteric active component comprises from greater than 5% to up to 15% by weight, based on the weight of the composition; wherein the weight ratio of total anionic active component to total amphoteric active component is from 1.7:1 to 4:1; b. at least one divalent metal salt in an amount of 1.5% to 5% by weight, based on the weight of the composition; and c. a viscosity modifier selected from a block copolymer of propylene oxide and ethylene oxide and a hydrotrope; wherein the composition has a viscosity of 100 to 500 mPas as measured at 25°C, and the composition is dilutable with water to form a non-gelling, diluted composition having up to six times the volume of the undiluted composition and a viscosity within the range of 100 to 1600 mPas as measured at 25°C at any dilution up to the six times dilution. a. a plurality of surfactants, the surfactants including surfactant active components comprising from greater than 30% to up to 55% by weight, based on the weight of the composition, wherein the plurality of surfactants includes i. at least one anionic surfactant, the total anionic surfactant active component comprising from greater than 20% to up to 40% by weight, based on the weight of the composition; and ii. at least one additional surfactant selected from at least one amphoteric surfactant, wherein the total amphoteric active component comprises from greater than 5% to up to 15% by weight, based on the weight of the composition; wherein the weight ratio of total anionic active component to total amphoteric active component is from 1.7:1 to 4:1; i. at least one anionic surfactant, the total anionic surfactant active component comprising from greater than 20% to up to 40% by weight, based on the weight of the composition; and ii. at least one additional surfactant selected from at least one amphoteric surfactant, wherein the total amphoteric active component comprises from greater than 5% to up to 15% by weight, based on the weight of the composition; wherein the weight ratio of total anionic active component to total amphoteric active component is from 1.7:1 to 4:1; b. at least one divalent metal salt in an amount of 1.5% to 5% by weight, based on the weight of the composition; and c. a viscosity modifier selected from a block copolymer of propylene oxide and ethylene oxide and a hydrotrope; wherein the composition has a viscosity of 100 to 500 mPas as measured at 25°C, and the composition is dilutable with water to form a non-gelling, diluted composition having up to six times the volume of the undiluted composition and a viscosity within the range of 100 to 1600 mPas as measured at 25°C at any dilution up to the six times dilution.