A thermal label web comprising: - a thermal paper comprising a heat sensitive part, and - an adhesive layer, wherein the adhesive layer includes an adhesive deadening varnish at longitudinal edge areas of the thermal web so as to reduce the tackiness of the adhesive layer in the longitudinal edge areas, characterized in that the thermal label web is linerless and comprises layers in the following order: - a release layer, - the thermal paper, and - the adhesive layer, wherein the adhesive of the adhesive layer comprises between 30% and 45% wt.% of styrene-based polymers, between 40 and 60 wt.% of tackifier(s), and less than 12 wt% of oil(s), such that the storage modulus (G') of the adhesive of the adhesive layer is between 70 000 Pa and 200 000 Pa at the room temperature, and such that the damping factor (tan(delta)) of the adhesive of the adhesive layer is below 0.6 at the room temperature, as measured according to the description, and wherein the release layer comprises between 0.5 and 20 wt.% silica and at least 80 wt.% of cross-linked silicone based on cross linkable silicone comprising acrylate groups, such that a rub off value of the release layer is less than 2%, measured using the FINAT test method FTM7. - a thermal paper comprising a heat sensitive part, and - an adhesive layer, wherein the adhesive layer includes an adhesive deadening varnish at longitudinal edge areas of the thermal web so as to reduce the tackiness of the adhesive layer in the longitudinal edge areas, characterized in that the thermal label web is linerless and comprises layers in the following order: - a release layer, - the thermal paper, and - the adhesive layer, wherein the adhesive of the adhesive layer comprises between 30% and 45% wt.% of styrene-based polymers, between 40 and 60 wt.% of tackifier(s), and less than 12 wt% of oil(s), such that the storage modulus (G') of the adhesive of the adhesive layer is between 70 000 Pa and 200 000 Pa at the room temperature, and such that the damping factor (tan(delta)) of the adhesive of the adhesive layer is below 0.6 at the room temperature, as measured according to the description, and wherein the release layer comprises between 0.5 and 20 wt.% silica and at least 80 wt.% of cross-linked silicone based on cross linkable silicone comprising acrylate groups, such that a rub off value of the release layer is less than 2%, measured using the FINAT test method FTM7. wherein the adhesive layer includes an adhesive deadening varnish at longitudinal edge areas of the thermal web so as to reduce the tackiness of the adhesive layer in the longitudinal edge areas, characterized in that the thermal label web is linerless and comprises layers in the following order: - a release layer, - the thermal paper, and - the adhesive layer, - a release layer, - the thermal paper, and - the adhesive layer, wherein the adhesive of the adhesive layer comprises between 30% and 45% wt.% of styrene-based polymers, between 40 and 60 wt.% of tackifier(s), and less than 12 wt% of oil(s), such that the storage modulus (G') of the adhesive of the adhesive layer is between 70 000 Pa and 200 000 Pa at the room temperature, and such that the damping factor (tan(delta)) of the adhesive of the adhesive layer is below 0.6 at the room temperature, as measured according to the description, and wherein the release layer comprises between 0.5 and 20 wt.% silica and at least 80 wt.% of cross-linked silicone based on cross linkable silicone comprising acrylate groups, such that a rub off value of the release layer is less than 2%, measured using the FINAT test method FTM7.