A liquid ejecting head adapted to be filled with a liquid and to eject the liquid therefrom, comprising: a plurality of ejection ports for ejecting liquid; a plurality of pressure chambers each including a printing element for generating energy to eject liquid from one of the ejection ports; a plurality of first individual flow paths each for supplying liquid to one of the pressure chambers; a plurality of second individual flow paths each for supplying liquid to one of the pressure chambers; a first common flow path for supplying liquid in common to the plurality of first individual flow paths; a second common flow path for supplying liquid in common to the plurality of second individual flow paths; at least one first opening connecting with the first common flow path; and at least one second opening connecting with the second common flow path, wherein the liquid ejecting head, is adapted to be operated such that the direction of a liquid flow through the liquid ejecting head is switched between a first circulation for causing liquid to flow in the order of the first opening, the first common flow path, the first individual flow paths, the pressure chamber, the second individual flow paths, the second common flow path, and the second opening, and a second circulation for causing liquid to flow in the reverse order of the first circulation, a flow path resistance RS1 of the first individual flow paths is less than a flow path resistance RS2 of the second individual flow paths, characterized in that a flow path resistance RC1 of the first common flow path is less than a flow path resistance RC2 of the second common flow path in the first circulation and the second circulation, and the liquid ejecting head is adapted such that when, in the circulation, a capillary force of the liquid in an ejection port is PNOZ, the pressure loss in the first individual flow path is P1 and the pressure loss in the second individual flow path is P2 and the difference between PNOZ and P1 is ΔP1 and the difference between PNOZ and P2 is ΔP2, the following is fulfilled: (ΔP1/RS1) > (ΔP2/RS2) in the first circulation, and (ΔP1/RS1) < (ΔP2/RS2) in the second circulation. a plurality of ejection ports for ejecting liquid; a plurality of pressure chambers each including a printing element for generating energy to eject liquid from one of the ejection ports; a plurality of first individual flow paths each for supplying liquid to one of the pressure chambers; a plurality of second individual flow paths each for supplying liquid to one of the pressure chambers; a first common flow path for supplying liquid in common to the plurality of first individual flow paths; a second common flow path for supplying liquid in common to the plurality of second individual flow paths; at least one first opening connecting with the first common flow path; and at least one second opening connecting with the second common flow path, wherein the liquid ejecting head, is adapted to be operated such that the direction of a liquid flow through the liquid ejecting head is switched between a first circulation for causing liquid to flow in the order of the first opening, the first common flow path, the first individual flow paths, the pressure chamber, the second individual flow paths, the second common flow path, and the second opening, and a second circulation for causing liquid to flow in the reverse order of the first circulation, a flow path resistance RS1 of the first individual flow paths is less than a flow path resistance RS2 of the second individual flow paths, a flow path resistance RC1 of the first common flow path is less than a flow path resistance RC2 of the second common flow path in the first circulation and the second circulation, and the liquid ejecting head is adapted such that when, in the circulation, a capillary force of the liquid in an ejection port is PNOZ, the pressure loss in the first individual flow path is P1 and the pressure loss in the second individual flow path is P2 and the difference between PNOZ and P1 is ΔP1 and the difference between PNOZ and P2 is ΔP2, the following is fulfilled: (ΔP1/RS1) > (ΔP2/RS2) in the first circulation, and (ΔP1/RS1) < (ΔP2/RS2) in the second circulation. (ΔP1/RS1) > (ΔP2/RS2) in the first circulation, and (ΔP1/RS1) < (ΔP2/RS2) in the second circulation.