A method of a wireless communication access node (100, 300) adapted to establish a wireless communication link to a wireless communication device (110, 120, 130, 400) by beam-formed transmission using a beam-forming alternative, wherein a beam-forming alternative is a beam-forming lobe, selected from a plurality of beam-forming alternatives (102, 103, 104, 105, 106, 107, 108) each corresponding to a direction emanating from the wireless communication access node, the method comprising: simultaneously transmitting three or more beacon signals having different respective predetermined content, wherein each beacon signal is transmitted using a respective one of the plurality of beam-forming alternatives and wherein the predetermined content of each beacon signal is associated with the direction corresponding to the respective beam-forming alternative; the content of the three or more beacon signals being chosen such that a signal distance in terms of a Hamming distance between beacon signals increases with increasing separation between the corresponding directions and the respective predetermined content of each beacon signal provides for the signal distance between beacon signals associated with neighboring directions being smaller than the signal distance between beacon signals associated with non-neighboring directions, or the content of the three or more beacon signals being chosen such that the signal distance in terms of a Hamming distance between beacon signals increases with decreasing separation between the corresponding directions and the respective predetermined content of each beacon signal provides for the signal distance between beacon signals associated with neighboring directions being larger than the signal distance between beacon signals associated with non-neighboring directions; receiving a beacon reading report from the wireless communication device, wherein the beacon reading report is indicative of a reception quality at the wireless communication device of the beacon signals; and selecting the beam-forming alternative for establishment of the wireless communication link based on the received beacon reading report. simultaneously transmitting three or more beacon signals having different respective predetermined content, wherein each beacon signal is transmitted using a respective one of the plurality of beam-forming alternatives and wherein the predetermined content of each beacon signal is associated with the direction corresponding to the respective beam-forming alternative; the content of the three or more beacon signals being chosen such that a signal distance in terms of a Hamming distance between beacon signals increases with increasing separation between the corresponding directions and the respective predetermined content of each beacon signal provides for the signal distance between beacon signals associated with neighboring directions being smaller than the signal distance between beacon signals associated with non-neighboring directions, or the content of the three or more beacon signals being chosen such that the signal distance in terms of a Hamming distance between beacon signals increases with decreasing separation between the corresponding directions and the respective predetermined content of each beacon signal provides for the signal distance between beacon signals associated with neighboring directions being larger than the signal distance between beacon signals associated with non-neighboring directions; receiving a beacon reading report from the wireless communication device, wherein the beacon reading report is indicative of a reception quality at the wireless communication device of the beacon signals; and selecting the beam-forming alternative for establishment of the wireless communication link based on the received beacon reading report.