An absorbent article comprising: a liquid pervious topsheet, said topsheet having an inner surface oriented toward the interior of said absorbent article and an outer surface oriented toward the skin of the wearer when said absorbent article is being worn, a backsheet joined to said topsheet, said backsheet having an inner surface oriented toward the interior of said absorbent article and an outer surface oriented toward the garment of the wearer when said absorbent article is being worn; an absorbent core disposed between said topsheet and said backsheet, said absorbent core having an inner surface oriented toward the skin of the wearer when said absorbent article is being worn and an outer surface oriented toward the garment of the wearer when said absorbent article is being worn; and a lotion composition applied to at least a portion of said outer surface of said topsheet, comprising 0.1% to 90%, by weight, of a rheology structurant selected from the group consisting of microcrystalline wax, alkyl dimethicone, ethylene glycol dibehenate, ethylene glycol distearate, glycerol tribehenate, glycerol tristearate, and ethylene bisoleamide; 0.1% to 60%, by weight, of a surface energy modifier comprising a mixture of: (a) a liquid surfactant having an HLB value of 1.5 to 10, wherein the liquid surfactant is selected from the group consisting of POE-4 monolaurate, POE-4 dilaurate, POE-8 dioleate, Oleth-2, Oleth-3, PPG-15 stearyl ether, and PPG-3 myristyl ether; and (b) a solid surfactant having an HLB value of 5 to 13, wherein the solid surfactant is selected from the group consisting of POE-8 stearate, POE-8 distearate, POE-12 distearate, steareth-10, and ceteareth-10. a liquid pervious topsheet, said topsheet having an inner surface oriented toward the interior of said absorbent article and an outer surface oriented toward the skin of the wearer when said absorbent article is being worn, a backsheet joined to said topsheet, said backsheet having an inner surface oriented toward the interior of said absorbent article and an outer surface oriented toward the garment of the wearer when said absorbent article is being worn; an absorbent core disposed between said topsheet and said backsheet, said absorbent core having an inner surface oriented toward the skin of the wearer when said absorbent article is being worn and an outer surface oriented toward the garment of the wearer when said absorbent article is being worn; and a lotion composition applied to at least a portion of said outer surface of said topsheet, comprising 0.1% to 90%, by weight, of a rheology structurant selected from the group consisting of microcrystalline wax, alkyl dimethicone, ethylene glycol dibehenate, ethylene glycol distearate, glycerol tribehenate, glycerol tristearate, and ethylene bisoleamide; 0.1% to 60%, by weight, of a surface energy modifier comprising a mixture of: (a) a liquid surfactant having an HLB value of 1.5 to 10, wherein the liquid surfactant is selected from the group consisting of POE-4 monolaurate, POE-4 dilaurate, POE-8 dioleate, Oleth-2, Oleth-3, PPG-15 stearyl ether, and PPG-3 myristyl ether; and (b) a solid surfactant having an HLB value of 5 to 13, wherein the solid surfactant is selected from the group consisting of POE-8 stearate, POE-8 distearate, POE-12 distearate, steareth-10, and ceteareth-10. (a) a liquid surfactant having an HLB value of 1.5 to 10, wherein the liquid surfactant is selected from the group consisting of POE-4 monolaurate, POE-4 dilaurate, POE-8 dioleate, Oleth-2, Oleth-3, PPG-15 stearyl ether, and PPG-3 myristyl ether; and (b) a solid surfactant having an HLB value of 5 to 13, wherein the solid surfactant is selected from the group consisting of POE-8 stearate, POE-8 distearate, POE-12 distearate, steareth-10, and ceteareth-10.