A printing method of printing an ink by using a liquid discharge apparatus that comprises: a liquid discharge head having a recording element board that includes a discharge orifice arranged to discharge liquid, a pressure chamber internally provided with a recording element arranged to generate energy used to discharge liquid, a liquid supply channel arranged to supply liquid to the pressure chamber, and a liquid recovery channel arranged to recover liquid from the pressure chamber; and further comprises flowage means (1001, 1002) arranged to cause liquid to flow through the liquid supply channel, the pressure chamber, and the liquid recovery channel, in that order, wherein the ink used for printing as the liquid to be ejected by the liquid discharge apparatus comprises a pigment, water, and water-soluble organic solvents, characterized in that specific permittivity ε r of the ink being made to flow through the pressure chamber by the flowage means (1001, 1002) satisfies the relationship of ε r ≤ 40.7, said specific permittivity ε r of the ink being defined by the following Expression ε r = ∑ n ε n r n / ∑ n r n with n representing the type of water-soluble organic solvent, ε n representing the specific permittivity of the water-soluble organic solvent represented by n, and r n representing the content of the water-soluble organic solvent represented by n as to the total mass of the ink, and being a physical property value excluding water; and in that a discharge orifice portion is formed communicating between the discharge orifice and the pressure chamber, and wherein a height H of the pressure chamber at an upstream side in a direction of flow of the liquid as to the communication portion with the discharge orifice portion, a length P of the discharge orifice portion in the discharge direction of the liquid, and a length W in the flow direction of the liquid at the discharge orifice portion, satisfy a relationship of H − 0.34 × P − 0.66 × W > 1.7. a liquid discharge head having a recording element board that includes a discharge orifice arranged to discharge liquid, a pressure chamber internally provided with a recording element arranged to generate energy used to discharge liquid, a liquid supply channel arranged to supply liquid to the pressure chamber, and a liquid recovery channel arranged to recover liquid from the pressure chamber; and further comprises flowage means (1001, 1002) arranged to cause liquid to flow through the liquid supply channel, the pressure chamber, and the liquid recovery channel, in that order, wherein the ink used for printing as the liquid to be ejected by the liquid discharge apparatus comprises a pigment, water, and water-soluble organic solvents, characterized in that specific permittivity ε r of the ink being made to flow through the pressure chamber by the flowage means (1001, 1002) satisfies the relationship of ε r ≤ 40.7, said specific permittivity ε r of the ink being defined by the following Expression ε r = ∑ n ε n r n / ∑ n r n with n representing the type of water-soluble organic solvent, ε n representing the specific permittivity of the water-soluble organic solvent represented by n, and r n representing the content of the water-soluble organic solvent represented by n as to the total mass of the ink, and being a physical property value excluding water; and in that a discharge orifice portion is formed communicating between the discharge orifice and the pressure chamber, and wherein a height H of the pressure chamber at an upstream side in a direction of flow of the liquid as to the communication portion with the discharge orifice portion, a length P of the discharge orifice portion in the discharge direction of the liquid, and a length W in the flow direction of the liquid at the discharge orifice portion, satisfy a relationship of H − 0.34 × P − 0.66 × W > 1.7.