Electrowetting display, comprising - an active display area; and - a passive bezel for housing said active display area, wherein said passive bezel is manufactured from a material that allows transmission of light waves at least in the visible spectrum, and wherein said active display area comprises one or more electrowetting optical elements (51a-k), said one or more electrowetting optical elements (51a-k) comprising: - a first electrode layer stack, a second electrode layer stack, each of said first and second electrode layer stack comprising an electrode (6, 13) for applying a voltage to said electrodes for rearranging said polar liquid relative to said non-polar liquid, - a containment space formed between said first and second electrode layer stack, and - one or more cell walls extending between said first and second electrode stacks for defining sides of said containment space forming cells, said containment space at least containing a polar liquid and a non-polar liquid, the polar and non-polar liquids being immiscible with each other, characterised in that said electrowetting optical element (51a-k) further comprises a retroreflective layer for reflecting incident light back through said element; and wherein said passive bezel comprises a retroreflective layer for reflecting incident light back through said passive bezel. - an active display area; and - a passive bezel for housing said active display area, wherein said passive bezel is manufactured from a material that allows transmission of light waves at least in the visible spectrum, and wherein said active display area comprises one or more electrowetting optical elements (51a-k), said one or more electrowetting optical elements (51a-k) comprising: - a first electrode layer stack, a second electrode layer stack, each of said first and second electrode layer stack comprising an electrode (6, 13) for applying a voltage to said electrodes for rearranging said polar liquid relative to said non-polar liquid, - a containment space formed between said first and second electrode layer stack, and - one or more cell walls extending between said first and second electrode stacks for defining sides of said containment space forming cells, said containment space at least containing a polar liquid and a non-polar liquid, the polar and non-polar liquids being immiscible with each other, characterised in that said electrowetting optical element (51a-k) further comprises a retroreflective layer for reflecting incident light back through said element; and wherein said passive bezel comprises a retroreflective layer for reflecting incident light back through said passive bezel. - a first electrode layer stack, a second electrode layer stack, each of said first and second electrode layer stack comprising an electrode (6, 13) for applying a voltage to said electrodes for rearranging said polar liquid relative to said non-polar liquid, - a containment space formed between said first and second electrode layer stack, and - one or more cell walls extending between said first and second electrode stacks for defining sides of said containment space forming cells, said containment space at least containing a polar liquid and a non-polar liquid, the polar and non-polar liquids being immiscible with each other, characterised in that said electrowetting optical element (51a-k) further comprises a retroreflective layer for reflecting incident light back through said element; and wherein said passive bezel comprises a retroreflective layer for reflecting incident light back through said passive bezel.