A display body, comprising an embossed layer, wherein the embossed layer includes a geometric optical structure region, and a wave optical structure region, the embossed layer includes a first uneven structure in the geometric optical structure region, the first uneven structure having a height of greater than or equal to 0.5 μm and less than 30 μm, and the embossed layer includes a second uneven structure in the wave optical structure region, wherein the second uneven structure has a height of greater than or equal to 100 nm and less than 500 nm, the embossed layer includes a third structure region, the third structure region being located between the geometric optical structure region and the wave optical structure region, the embossed layer includes a third uneven structure in the third structure region, the third uneven structure having a height of greater than or equal to half a thickness of the embossed layer and less than or equal to twice the height of the first uneven structure, the height of the third uneven structure being greater than the height of the first uneven structure, and the display body further comprises a light reflection layer, the light reflection layer being a metal layer, the light reflection layer covers the geometric optical structure region, the wave optical structure region, and the third structure region, or the light reflection layer covers one of the geometric optical structure region and the wave optical structure region and covers the third structure region, or the light reflection layer covers the geometric optical structure region and the wave optical structure region and does not cover the third structure region. the embossed layer includes a geometric optical structure region, and a wave optical structure region, the embossed layer includes a first uneven structure in the geometric optical structure region, the first uneven structure having a height of greater than or equal to 0.5 μm and less than 30 μm, and the embossed layer includes a second uneven structure in the wave optical structure region, wherein the second uneven structure has a height of greater than or equal to 100 nm and less than 500 nm, the embossed layer includes a third structure region, the third structure region being located between the geometric optical structure region and the wave optical structure region, the embossed layer includes a third uneven structure in the third structure region, the third uneven structure having a height of greater than or equal to half a thickness of the embossed layer and less than or equal to twice the height of the first uneven structure, the height of the third uneven structure being greater than the height of the first uneven structure, and the display body further comprises a light reflection layer, the light reflection layer being a metal layer, the light reflection layer covers the geometric optical structure region, the wave optical structure region, and the third structure region, or the light reflection layer covers one of the geometric optical structure region and the wave optical structure region and covers the third structure region, or the light reflection layer covers the geometric optical structure region and the wave optical structure region and does not cover the third structure region.