A reference signal configuration method, comprising: determining configuration information of a reference signal based on a first parameter, wherein the first parameter comprises at least one of a transmission feature, a subcarrier spacing, an operating band of the subcarrier spacing, system bandwidth, a quantity of aggregated time-domain resource units, and a quantity of symbols that are in aggregated time-domain resources and to which the reference signal is mapped; and generating the reference signal based on the configuration information, wherein the first parameter comprises the transmission feature, and the transmission feature is determined based on a transmission identifier of the reference signal that is used to identify the transmission direction of the reference signal; and the determining configuration information of a reference signal based on a first parameter comprises: determining a base sequence of the reference signal based on the transmission feature, wherein the determining a base sequence of the reference signal based on the transmission feature comprises: determining an initialization value of the base sequence of the reference signal based on the transmission feature; and the generating the reference signal based on the configuration information comprises: generating the base sequence of the reference signal based on the initialization value of the base sequence of the reference signal and wherein the initialization value of the base sequence of the reference signal is determined based on the following formula: c init = ⌊ n s / 2 ⌋ + 1 ⋅ 2 n ID n SCID + 1 ⋅ 2 16 + an SCID + bn TRID where C init represents the initialization value of the base sequence of the reference signal; α is a positive integer not less than 0 and not greater than 215; b is a positive integer not less than 1 and not greater than 215; n TRID represents a value corresponding to the transmission feature; n s represents a slot number, n ID n SCID is a value configured by using higher layer signaling, or a cell identity ID, and n SCID is a value indicated by using control information. determining configuration information of a reference signal based on a first parameter, wherein the first parameter comprises at least one of a transmission feature, a subcarrier spacing, an operating band of the subcarrier spacing, system bandwidth, a quantity of aggregated time-domain resource units, and a quantity of symbols that are in aggregated time-domain resources and to which the reference signal is mapped; and generating the reference signal based on the configuration information, wherein the first parameter comprises the transmission feature, and the transmission feature is determined based on a transmission identifier of the reference signal that is used to identify the transmission direction of the reference signal; and the determining configuration information of a reference signal based on a first parameter comprises: determining a base sequence of the reference signal based on the transmission feature, wherein the determining a base sequence of the reference signal based on the transmission feature comprises: determining a base sequence of the reference signal based on the transmission feature, wherein the determining a base sequence of the reference signal based on the transmission feature comprises: determining an initialization value of the base sequence of the reference signal based on the transmission feature; and the generating the reference signal based on the configuration information comprises: generating the base sequence of the reference signal based on the initialization value of the base sequence of the reference signal and wherein the initialization value of the base sequence of the reference signal is determined based on the following formula: c init = ⌊ n s / 2 ⌋ + 1 ⋅ 2 n ID n SCID + 1 ⋅ 2 16 + an SCID + bn TRID generating the base sequence of the reference signal based on the initialization value of the base sequence of the reference signal and wherein the initialization value of the base sequence of the reference signal is determined based on the following formula: c init = ⌊ n s / 2 ⌋ + 1 ⋅ 2 n ID n SCID + 1 ⋅ 2 16 + an SCID + bn TRID where C init represents the initialization value of the base sequence of the reference signal; α is a positive integer not less than 0 and not greater than 215; b is a positive integer not less than 1 and not greater than 215; n TRID represents a value corresponding to the transmission feature; n s represents a slot number, n ID n SCID is a value configured by using higher layer signaling, or a cell identity ID, and n SCID is a value indicated by using control information.