A display body, comprising: a display surface including one or more display region groups, each including a plurality of display regions, wherein each display region includes a plurality of reflection surfaces that is configured to reflect light incident on the display surface toward an area including a corresponding one of observation directions that are associated with the respective display region groups, the reflection surfaces are arranged at an average pitch of 1 μm and 300 μm inclusive in a direction in which the reflection surfaces are arranged, in each display region, the reflection surfaces have an identical normal direction associated with the display region so that the reflection surfaces of the display region are configured to form a single image element (PICa) associated with the display region, the display regions of each display region group include display regions that differ from one another in the normal direction of the reflection surfaces, and each display region group is configured to form, in the associated observation direction, an image that is unique to the display region group and composed of the image elements (PICa) formed by the display regions of the display region group, the display body being characterized in that each display region includes vertical surfaces, inclined surfaces, flat surfaces, and a plurality of scattering surfaces, and the position of each of the plurality of scattering surfaces is different from those of the plurality of reflection surfaces in a plan view of the display surface, wherein the vertical surfaces and the inclined surfaces connect the reflection surfaces to the display surface, and the flat surfaces and the scattering surfaces are located in the regions that are free of reflection surfaces in a plan view of the display surface. a display surface including one or more display region groups, each including a plurality of display regions, wherein each display region includes a plurality of reflection surfaces that is configured to reflect light incident on the display surface toward an area including a corresponding one of observation directions that are associated with the respective display region groups, the reflection surfaces are arranged at an average pitch of 1 μm and 300 μm inclusive in a direction in which the reflection surfaces are arranged, in each display region, the reflection surfaces have an identical normal direction associated with the display region so that the reflection surfaces of the display region are configured to form a single image element (PICa) associated with the display region, the display regions of each display region group include display regions that differ from one another in the normal direction of the reflection surfaces, and each display region group is configured to form, in the associated observation direction, an image that is unique to the display region group and composed of the image elements (PICa) formed by the display regions of the display region group, the display body being characterized in that each display region includes vertical surfaces, inclined surfaces, flat surfaces, and a plurality of scattering surfaces, and the position of each of the plurality of scattering surfaces is different from those of the plurality of reflection surfaces in a plan view of the display surface, wherein the vertical surfaces and the inclined surfaces connect the reflection surfaces to the display surface, and the flat surfaces and the scattering surfaces are located in the regions that are free of reflection surfaces in a plan view of the display surface.