A print control apparatus capable of causing print means (102, 105, 106) to print data on a continuous sheet, the print control apparatus comprising: reception means configured to receive data of a plurality of pages to be printed by the print means; and determination means configured to determine whether the data of the plurality of pages received by the reception means is to be printed on a single side of the continuous sheet or on both sides thereof, characterized by further comprising: setting means configured to set a first sequence of pages arranged on a first side of the continuous sheet occurring when the determination means determines that the data is to be printed on the single side and a second sequence of pages arranged on the first side of the continuous sheet occurring when the determination means determines that the data is to be printed on the both sides such that the first and second sequences are opposite to each other, each of the first and second sequences indicating whether the pages are arranged in descending order or in ascending order; print control means configured to cause the print means to print the data of the plurality of pages received by the reception means on the continuous sheet in accordance with the sequence set by the setting means; cutting means configured to cut the continuous sheet printed by the print means to sheets using a cutting device; and discharge means configured to receive the discharged sheets to which the continuous sheet is cut by the cutting means. reception means configured to receive data of a plurality of pages to be printed by the print means; and determination means configured to determine whether the data of the plurality of pages received by the reception means is to be printed on a single side of the continuous sheet or on both sides thereof, characterized by further comprising: setting means configured to set a first sequence of pages arranged on a first side of the continuous sheet occurring when the determination means determines that the data is to be printed on the single side and a second sequence of pages arranged on the first side of the continuous sheet occurring when the determination means determines that the data is to be printed on the both sides such that the first and second sequences are opposite to each other, each of the first and second sequences indicating whether the pages are arranged in descending order or in ascending order; print control means configured to cause the print means to print the data of the plurality of pages received by the reception means on the continuous sheet in accordance with the sequence set by the setting means; cutting means configured to cut the continuous sheet printed by the print means to sheets using a cutting device; and discharge means configured to receive the discharged sheets to which the continuous sheet is cut by the cutting means. setting means configured to set a first sequence of pages arranged on a first side of the continuous sheet occurring when the determination means determines that the data is to be printed on the single side and a second sequence of pages arranged on the first side of the continuous sheet occurring when the determination means determines that the data is to be printed on the both sides such that the first and second sequences are opposite to each other, each of the first and second sequences indicating whether the pages are arranged in descending order or in ascending order; print control means configured to cause the print means to print the data of the plurality of pages received by the reception means on the continuous sheet in accordance with the sequence set by the setting means; cutting means configured to cut the continuous sheet printed by the print means to sheets using a cutting device; and discharge means configured to receive the discharged sheets to which the continuous sheet is cut by the cutting means.