A method for managing a charging operation in a communication network, the method comprising: receiving a content specification comprising: an identification of at least two vendors; an identification of content for provision over the communication network; and a condition relating to charging the identified vendors for provision of the identified content to a User Equipment, UE; creating at least one charging policy for provision of content identified in the received content specification, the charging policy specifying division of charging for provision of the content to the UE between the vendors identified in the content specification and a subscriber account associated with the UE in accordance with the condition comprised in the content specification; receiving, from the UE, a request for provision of the identified content over the communication network, wherein said receiving comprises receiving an identification of an offering for the content provision, the offering comprising at least one of: content identification, vendor identification, a charging ratio for charging provision of the identified content between the identified vendors, retrieving said at least one charging policy corresponding to the requested content; wherein the identified offering received from the UE comprises the charging ratio for charging provision of the identified content between the identified vendors, and wherein managing the charging operation comprises verifying that the charging ratio in the offering is consistent with the retrieved charging policy for the identified content, and wherein the offering is accessible to the UE via a platform comprising at least one of: a Quick Response, QR, code, a Near Field Communication, NFC, tag; and creating a charging entry for provision of the requested content, the charging entry dividing charging for provision of the requested content between the vendors identified in the retrieved charging policy,a subscriber account associated with the UE in accordance with the retrieved charging policy and in accordance with said offering identified in said requested content. receiving a content specification comprising: an identification of at least two vendors; an identification of content for provision over the communication network; and a condition relating to charging the identified vendors for provision of the identified content to a User Equipment, UE; an identification of at least two vendors; an identification of content for provision over the communication network; and a condition relating to charging the identified vendors for provision of the identified content to a User Equipment, UE; creating at least one charging policy for provision of content identified in the received content specification, the charging policy specifying division of charging for provision of the content to the UE between the vendors identified in the content specification and a subscriber account associated with the UE in accordance with the condition comprised in the content specification; receiving, from the UE, a request for provision of the identified content over the communication network, wherein said receiving comprises receiving an identification of an offering for the content provision, the offering comprising at least one of: content identification, vendor identification, a charging ratio for charging provision of the identified content between the identified vendors, retrieving said at least one charging policy corresponding to the requested content; content identification, vendor identification, a charging ratio for charging provision of the identified content between the identified vendors, retrieving said at least one charging policy corresponding to the requested content; wherein the identified offering received from the UE comprises the charging ratio for charging provision of the identified content between the identified vendors, and wherein managing the charging operation comprises verifying that the charging ratio in the offering is consistent with the retrieved charging policy for the identified content, and wherein the offering is accessible to the UE via a platform comprising at least one of: a Quick Response, QR, code, a Near Field Communication, NFC, tag; and a Quick Response, QR, code, a Near Field Communication, NFC, tag; and creating a charging entry for provision of the requested content, the charging entry dividing charging for provision of the requested content between the vendors identified in the retrieved charging policy,a subscriber account associated with the UE in accordance with the retrieved charging policy and in accordance with said offering identified in said requested content.