A system for packaging comprising: a continuous flow wrap machine (12; 112; 212) comprising: a film dispenser (18; 118) for supplying a web of film; a transfer head for receiving the web of film from the film dispenser (18; 118) and redirecting the web of film to travel in a machine direction, wherein the transfer head is adapted to manage the web of film to provide an interior space bounded by the film; an infeed conveyor (24; 46) for transporting a series of products and sequentially delivering in the machine direction a preceding product upstream from a following product from the series of products into the interior space of the film in repeating fashion; a longitudinal sealer for continuously sealing the film together to form a tube enveloping the preceding product; and an end sealer unit that in repeating fashion while the tube is traveling (i) provides a trailing edge seal transverse to the tube upstream from the preceding product to create a packaged product, (ii) provides a leading edge seal transverse to the tube downstream from the following product, and (iii) severs the packaged product from the tube and between the trailing edge seal and the leading edge seal; characterised by a product reader configured to sense each product of the series of products transported on the infeed conveyor (24; 46) and to provide detected information for facilitating access to unique product information associated with each sensed product of the series of products; and a labeling unit adapted to apply visual representation of the unique product information to the tube while the tube is moving or to the packaged product while the packaged product is moving. a continuous flow wrap machine (12; 112; 212) comprising: a film dispenser (18; 118) for supplying a web of film; a transfer head for receiving the web of film from the film dispenser (18; 118) and redirecting the web of film to travel in a machine direction, wherein the transfer head is adapted to manage the web of film to provide an interior space bounded by the film; an infeed conveyor (24; 46) for transporting a series of products and sequentially delivering in the machine direction a preceding product upstream from a following product from the series of products into the interior space of the film in repeating fashion; a longitudinal sealer for continuously sealing the film together to form a tube enveloping the preceding product; and an end sealer unit that in repeating fashion while the tube is traveling (i) provides a trailing edge seal transverse to the tube upstream from the preceding product to create a packaged product, (ii) provides a leading edge seal transverse to the tube downstream from the following product, and (iii) severs the packaged product from the tube and between the trailing edge seal and the leading edge seal; characterised by a film dispenser (18; 118) for supplying a web of film; a transfer head for receiving the web of film from the film dispenser (18; 118) and redirecting the web of film to travel in a machine direction, wherein the transfer head is adapted to manage the web of film to provide an interior space bounded by the film; an infeed conveyor (24; 46) for transporting a series of products and sequentially delivering in the machine direction a preceding product upstream from a following product from the series of products into the interior space of the film in repeating fashion; a longitudinal sealer for continuously sealing the film together to form a tube enveloping the preceding product; and an end sealer unit that in repeating fashion while the tube is traveling (i) provides a trailing edge seal transverse to the tube upstream from the preceding product to create a packaged product, (ii) provides a leading edge seal transverse to the tube downstream from the following product, and (iii) severs the packaged product from the tube and between the trailing edge seal and the leading edge seal; characterised by a product reader configured to sense each product of the series of products transported on the infeed conveyor (24; 46) and to provide detected information for facilitating access to unique product information associated with each sensed product of the series of products; and a labeling unit adapted to apply visual representation of the unique product information to the tube while the tube is moving or to the packaged product while the packaged product is moving.