A traffic information guide system, comprising: traffic information obtaining means configured for obtaining traffic information items each including an information item specifying a type of a traffic event and a section where the traffic event occurs; map image display means configured for displaying a map image on a display device; icon display means configured for displaying, based on each of the traffic information items obtained by the traffic information obtaining means, an icon (54, 56, 60) indicating the type of the traffic event specified by the traffic information item in the section specified by the traffic information item on the map image; and section specifying image display means configured for displaying, on the map image, a section specifying image (55, 57, 61) connecting a start point to an end point of the section specified by the traffic information item in a case where a user's operation of selecting the icon is received, characterized in that the system is configured such that a priority degree is set depending on the type of the traffic event, in a case where the traffic information items obtained by the traffic information obtaining means are of a plurality of types and sections specified by the traffic information items at least partially overlap each other, the section specifying image (55, 57, 61) of the traffic information item with highest priority is displayed on the map image, irrespective of whether the user's operation of selecting the icon (54, 56, 60) is received or not, and the section specifying image (55, 57, 61) of each of the other traffic information items is displayed on the map image by the section specifying image display means in a case where the user's operation of selecting the icon (54, 56, 60) is received. traffic information obtaining means configured for obtaining traffic information items each including an information item specifying a type of a traffic event and a section where the traffic event occurs; map image display means configured for displaying a map image on a display device; icon display means configured for displaying, based on each of the traffic information items obtained by the traffic information obtaining means, an icon (54, 56, 60) indicating the type of the traffic event specified by the traffic information item in the section specified by the traffic information item on the map image; and section specifying image display means configured for displaying, on the map image, a section specifying image (55, 57, 61) connecting a start point to an end point of the section specified by the traffic information item in a case where a user's operation of selecting the icon is received, characterized in that the system is configured such that a priority degree is set depending on the type of the traffic event, in a case where the traffic information items obtained by the traffic information obtaining means are of a plurality of types and sections specified by the traffic information items at least partially overlap each other, the section specifying image (55, 57, 61) of the traffic information item with highest priority is displayed on the map image, irrespective of whether the user's operation of selecting the icon (54, 56, 60) is received or not, and the section specifying image (55, 57, 61) of each of the other traffic information items is displayed on the map image by the section specifying image display means in a case where the user's operation of selecting the icon (54, 56, 60) is received.