A tire pressure sensor for motor vehicles, comprising: a housing, an integrated circuit (sensor IC) accommodated in the housing, wherein the sensor IC comprises a microcontroller and a pressure sensor, wherein means (6, 9; 7, 10) for wireless communication are arranged in the housing, which are coupled to the microcontroller for transmitting pressure measurement values acquired by means of the pressure sensor to a remote receiver device, wherein the sensor IC has an internal permanent memory in which executable instructions and data can be stored, which, when executed, effect the acquisition and transmission of pressure measurement data, wherein a power supply is arranged in the housing and coupled to the sensor IC, characterized in that, in that the sensor IC is coupled to an additional memory module arranged in the housing, wherein a plurality of different data packets including respective instructions or data are stored in the memory module, wherein the additional memory module is coupled to the microcontroller of the sensor IC via a serial data interface, wherein the additional memory module stores information for data acquisition and transmission according to the specification of different vehicle manufacturers and can be activated by the microcontroller so as to copy a selected data packet into the internal memory, wherein the microcontroller is coupled to the means for wireless communication in such a manner that a selection of data packet stored in the additional memory is carried out via the means for wireless communication and the microcontroller subsequently copies the selected data packet from the additional memory into the internal memory of the microcontroller. a housing, an integrated circuit (sensor IC) accommodated in the housing, wherein the sensor IC comprises a microcontroller and a pressure sensor, wherein means (6, 9; 7, 10) for wireless communication are arranged in the housing, which are coupled to the microcontroller for transmitting pressure measurement values acquired by means of the pressure sensor to a remote receiver device, wherein the sensor IC has an internal permanent memory in which executable instructions and data can be stored, which, when executed, effect the acquisition and transmission of pressure measurement data, wherein a power supply is arranged in the housing and coupled to the sensor IC, characterized in that, in that the sensor IC is coupled to an additional memory module arranged in the housing, wherein a plurality of different data packets including respective instructions or data are stored in the memory module, wherein the additional memory module is coupled to the microcontroller of the sensor IC via a serial data interface, wherein the additional memory module stores information for data acquisition and transmission according to the specification of different vehicle manufacturers and can be activated by the microcontroller so as to copy a selected data packet into the internal memory, wherein the microcontroller is coupled to the means for wireless communication in such a manner that a selection of data packet stored in the additional memory is carried out via the means for wireless communication and the microcontroller subsequently copies the selected data packet from the additional memory into the internal memory of the microcontroller.