A virtual barrier gate system, comprising a control apparatus and a holographic projection apparatus connected to the control apparatus, wherein the control apparatus is configured to generate a first control signal on the basis of a starting signal and send the first control signal to the holographic projection apparatus, and the holographic projection apparatus is configured to project, according to the first control signal, a three-dimensional holographic image with a specified shape to a preset position to serve as a virtual barrier gate; and a first image collection and analysis apparatus connected with the control apparatus and configured to collect image data in a first specified region before the preset position in a direction in which an object moves towards the preset position, identify the image data to obtain an attribute of a target object in the first specified region and send the attribute of the target object to the control apparatus; wherein a specific text or pattern is contained in the three-dimensional holographic image; and the holographic projection apparatus is further configured to switch the specific text or pattern according to a preset rule, the control apparatus is further configured to generate a second control signal according to the attribute of the target object and send the second control signal to the holographic projection apparatus, characterized in that the holographic projection apparatus is further configured to modify the three-dimensional holographic image projected to the preset position according to the second control signal, the target object is a vehicle, and the attribute comprises at least one of: a license plate number, a vehicle model and a color; wherein the specific text contains a welcome phrase matched with the attribute of the vehicle; the control apparatus is further configured to generate a third control signal according to the attribute of the vehicle and send the third control signal to the holographic projection apparatus; and the holographic projection apparatus is further configured to display the welcome phrase matched with the attribute of the vehicle in the three-dimensional holographic image according to the third control signal. a first image collection and analysis apparatus connected with the control apparatus and configured to collect image data in a first specified region before the preset position in a direction in which an object moves towards the preset position, identify the image data to obtain an attribute of a target object in the first specified region and send the attribute of the target object to the control apparatus; wherein a specific text or pattern is contained in the three-dimensional holographic image; and the holographic projection apparatus is further configured to switch the specific text or pattern according to a preset rule, the control apparatus is further configured to generate a second control signal according to the attribute of the target object and send the second control signal to the holographic projection apparatus, characterized in that the holographic projection apparatus is further configured to modify the three-dimensional holographic image projected to the preset position according to the second control signal, the target object is a vehicle, and the attribute comprises at least one of: a license plate number, a vehicle model and a color; wherein the specific text contains a welcome phrase matched with the attribute of the vehicle; the control apparatus is further configured to generate a third control signal according to the attribute of the vehicle and send the third control signal to the holographic projection apparatus; and the holographic projection apparatus is further configured to display the welcome phrase matched with the attribute of the vehicle in the three-dimensional holographic image according to the third control signal.