A virtualized service equipment for providing service provider cloud services, the virtualized service equipment comprising: at least one processor; a non-transitory computer readable medium having encoded thereon computer software comprising a set of instructions that, when executed by the at least one processor, causes the virtualized service equipment to perform one or more operations, the set of instructions comprising: instructions to establish communications with a central controller in communication with a cloud service network; instructions to register with the central controller; instructions to receive a configuration file from the central controller having a base configuration, wherein the configuration file is received in response to the virtualized service equipment registering with the central controller, wherein the base configuration causes the virtual service equipment to retrieve and display a cloud service marketplace having one or more service offerings, wherein the one or more service offerings comprise cloud services; instructions to receive a selection of the one or more service offerings; instructions to transmit the selection of the one or more service offerings to the central controller; and provisioning the cloud services based on the received selection. at least one processor; a non-transitory computer readable medium having encoded thereon computer software comprising a set of instructions that, when executed by the at least one processor, causes the virtualized service equipment to perform one or more operations, the set of instructions comprising: instructions to establish communications with a central controller in communication with a cloud service network; instructions to register with the central controller; instructions to receive a configuration file from the central controller having a base configuration, wherein the configuration file is received in response to the virtualized service equipment registering with the central controller, wherein the base configuration causes the virtual service equipment to retrieve and display a cloud service marketplace having one or more service offerings, wherein the one or more service offerings comprise cloud services; instructions to receive a selection of the one or more service offerings; instructions to transmit the selection of the one or more service offerings to the central controller; and provisioning the cloud services based on the received selection. instructions to establish communications with a central controller in communication with a cloud service network; instructions to register with the central controller; instructions to receive a configuration file from the central controller having a base configuration, wherein the configuration file is received in response to the virtualized service equipment registering with the central controller, wherein the base configuration causes the virtual service equipment to retrieve and display a cloud service marketplace having one or more service offerings, wherein the one or more service offerings comprise cloud services; instructions to receive a selection of the one or more service offerings; instructions to transmit the selection of the one or more service offerings to the central controller; and provisioning the cloud services based on the received selection.