A display system comprising: - a plurality of individually controllable light emitting diode, LEDs modules for displaying defined patterns; - a set of cables, comprising at least a first cable and a second cable, spaced apart from each other and extending in a longitudinal direction, providing three or more conductive wires insulated from one another comprising at least one reference voltage wire, a positive voltage wire and a data wire; - a plurality of strips maintained between the first cable and the second cable along the longitudinal direction and configured to, respectively, receive a reference voltage, a positive voltage and data therefrom, each of the plurality of strips comprising a subset of the individually controllable LED modules positioned therealong in a defined transverse distribution; and - a display controller module comprising at least one processor, configured to send lighting instructions for the plurality of individually controllable LED modules over the data wire, considering the defined longitudinal distribution of the plurality of strips and the defined transverse distribution along each of the plurality of strips in order to provide the defined patterns; characterised in that - each of the plurality of strips comprises a local processor for processing a subset of the lighting instructions related to the corresponding subset of individually controllable LED modules, and to control the subset of the individually controllable LED modules according to the lighting instructions, and in that the display controller module is further configured to send configuration instructions to the plurality of strips over the data wire for assigning a unique identifier to each of the plurality of individually controllable LED modules prior to sending the lighting instructions. - a plurality of individually controllable light emitting diode, LEDs modules for displaying defined patterns; - a set of cables, comprising at least a first cable and a second cable, spaced apart from each other and extending in a longitudinal direction, providing three or more conductive wires insulated from one another comprising at least one reference voltage wire, a positive voltage wire and a data wire; - a plurality of strips maintained between the first cable and the second cable along the longitudinal direction and configured to, respectively, receive a reference voltage, a positive voltage and data therefrom, each of the plurality of strips comprising a subset of the individually controllable LED modules positioned therealong in a defined transverse distribution; and - a display controller module comprising at least one processor, configured to send lighting instructions for the plurality of individually controllable LED modules over the data wire, considering the defined longitudinal distribution of the plurality of strips and the defined transverse distribution along each of the plurality of strips in order to provide the defined patterns; characterised in that - each of the plurality of strips comprises a local processor for processing a subset of the lighting instructions related to the corresponding subset of individually controllable LED modules, and to control the subset of the individually controllable LED modules according to the lighting instructions, and in that the display controller module is further configured to send configuration instructions to the plurality of strips over the data wire for assigning a unique identifier to each of the plurality of individually controllable LED modules prior to sending the lighting instructions.