A lighting apparatus for a vehicle comprising: a light output unit; an interface unit; and at least one processor configured to: control the light output unit to generate light that illuminates an exterior of the vehicle; receive first information via the interface unit; control the light output unit to display, via the light that illuminates the exterior of the vehicle, a visual image corresponding to the received first information; control the light that illuminates the exterior of the vehicle to change a display region in which the visual image is displayed to be within a range of field of the light; receive second information via the interface unit; and control the light output unit based on the received second information to adapt the visual image displayed by the light that illuminates the exterior of the vehicle, wherein the first information comprises at least one of travel speed information of the vehicle, detected object information, navigation information, turn signal information, or on-board diagnostics information, and wherein the second information comprises at least one of road information, external light information, or information about another vehicle located around the vehicle, characterized in that the at least one processor is further configured to: determine whether external light is emitted onto the display region of the visual image; and based on a determination that the external light is emitted onto the display region of the visual image, control the light that illuminates the exterior of the vehicle to display the visual image in an area outside a region that is subjected to the emitted external light. a light output unit; an interface unit; and at least one processor configured to: control the light output unit to generate light that illuminates an exterior of the vehicle; receive first information via the interface unit; control the light output unit to display, via the light that illuminates the exterior of the vehicle, a visual image corresponding to the received first information; control the light that illuminates the exterior of the vehicle to change a display region in which the visual image is displayed to be within a range of field of the light; receive second information via the interface unit; and control the light output unit based on the received second information to adapt the visual image displayed by the light that illuminates the exterior of the vehicle, control the light output unit to generate light that illuminates an exterior of the vehicle; receive first information via the interface unit; control the light output unit to display, via the light that illuminates the exterior of the vehicle, a visual image corresponding to the received first information; control the light that illuminates the exterior of the vehicle to change a display region in which the visual image is displayed to be within a range of field of the light; receive second information via the interface unit; and control the light output unit based on the received second information to adapt the visual image displayed by the light that illuminates the exterior of the vehicle, wherein the first information comprises at least one of travel speed information of the vehicle, detected object information, navigation information, turn signal information, or on-board diagnostics information, and wherein the second information comprises at least one of road information, external light information, or information about another vehicle located around the vehicle, characterized in that the at least one processor is further configured to: determine whether external light is emitted onto the display region of the visual image; and based on a determination that the external light is emitted onto the display region of the visual image, control the light that illuminates the exterior of the vehicle to display the visual image in an area outside a region that is subjected to the emitted external light. determine whether external light is emitted onto the display region of the visual image; and based on a determination that the external light is emitted onto the display region of the visual image, control the light that illuminates the exterior of the vehicle to display the visual image in an area outside a region that is subjected to the emitted external light.