A tape continuous feeding apparatus which is provided with one pair of tape feeding roll portions (10a, 10b) comprising a first tape feeding roll portion and a second tape feeding roll portion which are disposed one on the other and around which a tape having release paper attached thereto is wound in a roll type, the apparatus continuously feeding a tape by using a tape replacement portion, the tape replacement portion automatically replacing a feeding roll portion tape wound around one of the first or second tape feeding roll portion (10a, 10b) with a feeding roll portion tape wound around the other tape feeding roll portion (10a, 10b) standing by to feed, before feeding of the tape is completed and the tape is completely exhausted, characterized in that the tape replacement portion comprises: two adsorption pads (21a, 21b, 22a, 22b) which are spaced apart from each other by a predetermined gap on each of an upper portion and a lower portion to fix both sides of the tape before or after the tape is cut when the tape is replaced; a tape cutting cutter which advances in a direction orthogonal to a direction in which the adsorption pads (21a, 21b, 22a, 22b) are moved up and down to cut the tape fixed by the two adsorption pads (21a, 21b, 22a, 22b) provided in each of the upper and lower portions, and cuts the tape; one pair of upper and lower connection tape adsorption blocks (23a, 23b) which are disposed between adsorption pads of the two adsorption pads (21a, 21b, 22a, 22b), and have a connection tape adsorbed onto a surface thereof to connect the tape; and a feeding standby tape fixing portion (31, 32) which fixes an end of the tape of the tape feeding roll portion (10a, 10b) standing by to feed the tape out of the first or second tape feeding roll portions (10a, 10b), wherein the one pair of upper and lower connection tape adsorption blocks (23a, 23b) come into contact with cutting upper and lower surfaces of the feeding roll portion tape wound around the other tape feeding roll portion (10a, 10b), and of a connection feeding tape, out of the tapes cut by the tape cutting cutter, and the feeding roll portion tape wound around the other tape feeding roll portion (10a, 10b), and the connection feeding tape are connected to each other on their upper and lower surfaces by the connection tapes, simultaneously, and the feeding roll portion tape wound around the other tape feeding roll portion (10a, 10b) is fed. the tape replacement portion comprises: two adsorption pads (21a, 21b, 22a, 22b) which are spaced apart from each other by a predetermined gap on each of an upper portion and a lower portion to fix both sides of the tape before or after the tape is cut when the tape is replaced; a tape cutting cutter which advances in a direction orthogonal to a direction in which the adsorption pads (21a, 21b, 22a, 22b) are moved up and down to cut the tape fixed by the two adsorption pads (21a, 21b, 22a, 22b) provided in each of the upper and lower portions, and cuts the tape; one pair of upper and lower connection tape adsorption blocks (23a, 23b) which are disposed between adsorption pads of the two adsorption pads (21a, 21b, 22a, 22b), and have a connection tape adsorbed onto a surface thereof to connect the tape; and a feeding standby tape fixing portion (31, 32) which fixes an end of the tape of the tape feeding roll portion (10a, 10b) standing by to feed the tape out of the first or second tape feeding roll portions (10a, 10b), wherein the one pair of upper and lower connection tape adsorption blocks (23a, 23b) come into contact with cutting upper and lower surfaces of the feeding roll portion tape wound around the other tape feeding roll portion (10a, 10b), and of a connection feeding tape, out of the tapes cut by the tape cutting cutter, and the feeding roll portion tape wound around the other tape feeding roll portion (10a, 10b), and the connection feeding tape are connected to each other on their upper and lower surfaces by the connection tapes, simultaneously, and the feeding roll portion tape wound around the other tape feeding roll portion (10a, 10b) is fed.