A laundry care composition comprising a laundry care ingredient and a whitening agent, wherein the whitening agent is a nonionic amphiphilic polymeric oxygen-linked dye having the structure of Formula I: wherein each R 4 is independently selected from the group consisting of alkyl, oxyalkyl, oxyaryl, sulfonamidoalkyl, sulfonamidoaryl, amidoalkyl, amidodialkyl, amidoaryl, amidodiaryl, halogen, thioalkyl and thioaryl; wherein the index a is an integer from 0 to 3; the index b is an integer from 0 to 1; wherein D is an aromatic or heteroaromatic group; wherein R 1 and R 2 are independently selected from the group consisting of H and C 1 to C 12 alkyl chains; wherein R 3 is selected from H and C 1 -C 6 alkyl; wherein R 5 is selected from the group consisting of: (a) [(CH 2 CR'HO) x (CH 2 CR"HO) y H] wherein R' is selected from the group consisting of H, CH 3, CH 2 O(CH 2 CH 2 O) z H, and mixtures thereof; wherein R" is selected from the group consisting of H, CH 2 O(CH 2 CH 2 O) z H, and mixtures thereof; wherein said x (CH 2 CR'HO) groups and said y (CH 2 CR"HO) groups may be arranged in any order; wherein x + y ≤ 20; wherein y ≥ 1; and wherein independently each z = 0 to 5; (b) (CH 2 CH 20) x (CH 2 C HCH 2 O) y (CH 2 CH 2 O) z H, wherein each R is independently selected from the group consisting of H, (CH 2 CH 2 O) z' H, and mixtures thereof; wherein groups indicated by indices x, y and z may be arranged in any order; wherein x + y ≤ 5; wherein y ≥ 1; and wherein independently z = 0 to 10 and each z' = 0 to 10; (c) CH 2 CH(OR 6)CH 2 OR 7 wherein R 6 is selected from the group consisting of H, (CH 2 CH 2 O) z H, and mixtures thereof; and wherein z = 0 to 20; wherein R 7 is selected from the group consisting of C 1 -C 16 alkyl, aryl groups, and mixtures thereof; and (d) the hydroxy addition product of styrene oxide, glycidyl methyl ether, isobutyl glycidyl ether, isopropylglycidyl ether, t-butyl glycidyl ether, 2-ethylhexylgycidyl ether, and glycidylhexadecyl ether, followed by the addition of from 1 to 20 alkylene oxide units. wherein each R 4 is independently selected from the group consisting of alkyl, oxyalkyl, oxyaryl, sulfonamidoalkyl, sulfonamidoaryl, amidoalkyl, amidodialkyl, amidoaryl, amidodiaryl, halogen, thioalkyl and thioaryl; wherein the index a is an integer from 0 to 3; the index b is an integer from 0 to 1; wherein D is an aromatic or heteroaromatic group; wherein R 1 and R 2 are independently selected from the group consisting of H and C 1 to C 12 alkyl chains; wherein R 3 is selected from H and C 1 -C 6 alkyl; wherein R 5 is selected from the group consisting of: (a) [(CH 2 CR'HO) x (CH 2 CR"HO) y H] wherein R' is selected from the group consisting of H, CH 3, CH 2 O(CH 2 CH 2 O) z H, and mixtures thereof; wherein R" is selected from the group consisting of H, CH 2 O(CH 2 CH 2 O) z H, and mixtures thereof; wherein said x (CH 2 CR'HO) groups and said y (CH 2 CR"HO) groups may be arranged in any order; wherein x + y ≤ 20; wherein y ≥ 1; and wherein independently each z = 0 to 5; (b) (CH 2 CH 20) x (CH 2 C HCH 2 O) y (CH 2 CH 2 O) z H, wherein each R is independently selected from the group consisting of H, (CH 2 CH 2 O) z' H, and mixtures thereof; wherein groups indicated by indices x, y and z may be arranged in any order; wherein x + y ≤ 5; wherein y ≥ 1; and wherein independently z = 0 to 10 and each z' = 0 to 10; (c) CH 2 CH(OR 6)CH 2 OR 7 wherein R 6 is selected from the group consisting of H, (CH 2 CH 2 O) z H, and mixtures thereof; and wherein z = 0 to 20; wherein R 7 is selected from the group consisting of C 1 -C 16 alkyl, aryl groups, and mixtures thereof; and (d) the hydroxy addition product of styrene oxide, glycidyl methyl ether, isobutyl glycidyl ether, isopropylglycidyl ether, t-butyl glycidyl ether, 2-ethylhexylgycidyl ether, and glycidylhexadecyl ether, followed by the addition of from 1 to 20 alkylene oxide units. (a) [(CH 2 CR'HO) x (CH 2 CR"HO) y H] wherein R' is selected from the group consisting of H, CH 3, CH 2 O(CH 2 CH 2 O) z H, and mixtures thereof; wherein R" is selected from the group consisting of H, CH 2 O(CH 2 CH 2 O) z H, and mixtures thereof; wherein said x (CH 2 CR'HO) groups and said y (CH 2 CR"HO) groups may be arranged in any order; wherein x + y ≤ 20; wherein y ≥ 1; and wherein independently each z = 0 to 5; (b) (CH 2 CH 20) x (CH 2 C HCH 2 O) y (CH 2 CH 2 O) z H, wherein each R is independently selected from the group consisting of H, (CH 2 CH 2 O) z' H, and mixtures thereof; wherein groups indicated by indices x, y and z may be arranged in any order; wherein x + y ≤ 5; wherein y ≥ 1; and wherein independently z = 0 to 10 and each z' = 0 to 10; (c) CH 2 CH(OR 6)CH 2 OR 7 wherein R 6 is selected from the group consisting of H, (CH 2 CH 2 O) z H, and mixtures thereof; and wherein z = 0 to 20; wherein R 7 is selected from the group consisting of C 1 -C 16 alkyl, aryl groups, and mixtures thereof; and (d) the hydroxy addition product of styrene oxide, glycidyl methyl ether, isobutyl glycidyl ether, isopropylglycidyl ether, t-butyl glycidyl ether, 2-ethylhexylgycidyl ether, and glycidylhexadecyl ether, followed by the addition of from 1 to 20 alkylene oxide units.