A method of operating a communique system for providing a communique, constituting program content concurrently delivered to a plurality of subscribers, who are equipped with wireless subscriber devices (101, 101'), via a cellular communication network that includes a plurality of cell sites, each of which provides a plurality of wireless communication channels in a cell that covers a predetermined volume of space around a cell site transmitting antenna, the method comprising: receiving program content from a plurality of program sources; selecting at least one of said plurality of cells to provide a communique to a plurality of subscribers who are authorized to receive said communique and who are served by said selected plurality of cells, wherein each of said selected cells is selected independent of the presence of subscribers who are authorized to receive said communique and who are served by other cells of said cellular communication network; and routing first program content from a selected at least one of said plurality of program sources to said selected cell sites for concurrent transmission to a plurality of wireless subscriber devices of subscribers who are authorized to receive said communique and who are served by said selected cells, said transmission to said plurality of wireless subscriber devices being effected concurrently to more than one of said plurality of wireless subscriber devices via one of said plurality of wireless communication channels to stream said first program content to said plurality of wireless subscriber devices; characterized in that said step of routing comprises simultaneously allocating said plurality of wireless communication channels in a communication space, wherein the communication space is divided in a time domain, a code domain and a frequency domain to create said plurality of communication channels for carrying data, and transmitting each of said received program content in a selected one of said plurality of wireless communication channels. receiving program content from a plurality of program sources; selecting at least one of said plurality of cells to provide a communique to a plurality of subscribers who are authorized to receive said communique and who are served by said selected plurality of cells, wherein each of said selected cells is selected independent of the presence of subscribers who are authorized to receive said communique and who are served by other cells of said cellular communication network; and routing first program content from a selected at least one of said plurality of program sources to said selected cell sites for concurrent transmission to a plurality of wireless subscriber devices of subscribers who are authorized to receive said communique and who are served by said selected cells, said transmission to said plurality of wireless subscriber devices being effected concurrently to more than one of said plurality of wireless subscriber devices via one of said plurality of wireless communication channels to stream said first program content to said plurality of wireless subscriber devices; characterized in that said step of routing comprises simultaneously allocating said plurality of wireless communication channels in a communication space, wherein the communication space is divided in a time domain, a code domain and a frequency domain to create said plurality of communication channels for carrying data, and transmitting each of said received program content in a selected one of said plurality of wireless communication channels.