A digital camera system for processing digital image assets of a digital camera that are organised in a first organisation format according to an asset organisation scheme of the digital camera into a second organisation format, the system comprising: a comparison component for comparing the asset organisation scheme of the digital camera to a predetermined set of digital data normalizers, wherein the asset organisation scheme is represented by a set of digital data and metadata, and the predetermined set of digital data normalizers is represented by a set of characterizations of digital data and metadata, wherein a directory pattern, a file name pattern and/or an image metadata pattern are associated with each of the digital data normalizers, wherein, if associated with each of the digital data normalizers, the directory pattern is to be tested for a match with a corresponding characterization of the asset organisation scheme, wherein, if associated with each of the digital data normalizers, the file name pattern is to be tested for a match with corresponding digital data, and wherein, if associated with each of the digital data normalizers, the image metadata pattern is to be tested for a match with a corresponding characterization of the asset organisation scheme, and selecting a digital data normalizer from the predetermined set of digital data normalizers by comparing the set of characterizations of the asset organisation scheme with the characterizations required by the set of digital data normalizers for processing the digital image assets of the digital camera; and a processing component, coupled to the comparison component for processing digital image assets of the digital camera into the second organisation format utilising the selected digital data normalizer for use in the second organisation format on a variety of digital devices. a comparison component for comparing the asset organisation scheme of the digital camera to a predetermined set of digital data normalizers, wherein the asset organisation scheme is represented by a set of digital data and metadata, and the predetermined set of digital data normalizers is represented by a set of characterizations of digital data and metadata, wherein a directory pattern, a file name pattern and/or an image metadata pattern are associated with each of the digital data normalizers, wherein, if associated with each of the digital data normalizers, the directory pattern is to be tested for a match with a corresponding characterization of the asset organisation scheme, wherein, if associated with each of the digital data normalizers, the file name pattern is to be tested for a match with corresponding digital data, and wherein, if associated with each of the digital data normalizers, the image metadata pattern is to be tested for a match with a corresponding characterization of the asset organisation scheme, and selecting a digital data normalizer from the predetermined set of digital data normalizers by comparing the set of characterizations of the asset organisation scheme with the characterizations required by the set of digital data normalizers for processing the digital image assets of the digital camera; and a processing component, coupled to the comparison component for processing digital image assets of the digital camera into the second organisation format utilising the selected digital data normalizer for use in the second organisation format on a variety of digital devices.