Storage and application device for liquids, comprising: a body enclosing a storage chamber and having a hollow connector with a male thread and an end face, and a closure and application unit having: a closing cap having a female thread and capable of being screwed onto the male thread, an applicator support extending from a closing cap-side first end to an end remote from the closing cap, an applicator connected to the applicator support and an elastic element acting between the closing cap and the applicator support, wherein a stop for bearing against the end face is rigidly joined to the applicator support, and wherein the applicator support has a shank section equipped with the end remote from the closing cap and a cylindrical bearing section equipped with the closing cap-side end and having a larger diameter than the shank section, wherein the stop is represented by an annular shoulder at the transition between the bearing section and the shank section, characterised in that on the outer surface of the bearing section there are provided several pocket-shaped recesses, which are evenly spaced around the longitudinal axis and which engage with projections extending radially inwards on the inside of the closing cap, wherein the longitudinal dimension of the pocket-shaped recesses is considerably larger than the longitudinal dimension of the projections extending radially inwards at the closing cap, and wherein the pocket-shaped recesses have two stop faces located opposite each other, these being an upper, first stop face and a lower, second stop face, wherein the projections are movable in the axial direction between said two stop faces (62a, 62b). a body enclosing a storage chamber and having a hollow connector with a male thread and an end face, and a closure and application unit having: a closing cap having a female thread and capable of being screwed onto the male thread, an applicator support extending from a closing cap-side first end to an end remote from the closing cap, an applicator connected to the applicator support and an elastic element acting between the closing cap and the applicator support, wherein a stop for bearing against the end face is rigidly joined to the applicator support, and wherein the applicator support has a shank section equipped with the end remote from the closing cap and a cylindrical bearing section equipped with the closing cap-side end and having a larger diameter than the shank section, wherein the stop is represented by an annular shoulder at the transition between the bearing section and the shank section, characterised in that on the outer surface of the bearing section there are provided several pocket-shaped recesses, which are evenly spaced around the longitudinal axis and which engage with projections extending radially inwards on the inside of the closing cap, wherein the longitudinal dimension of the pocket-shaped recesses is considerably larger than the longitudinal dimension of the projections extending radially inwards at the closing cap, and wherein the pocket-shaped recesses have two stop faces located opposite each other, these being an upper, first stop face and a lower, second stop face, wherein the projections are movable in the axial direction between said two stop faces (62a, 62b).