An intelligent household system based on a call centre, the intelligent household system comprises: a subscriber registration component, configured to achieve registration binding of a subscriber number and a home terminal corresponding to the subscriber number; the call centre, configured to acquire a subscriber operation command and send the subscriber operation command to the home terminal corresponding to the subscriber number according to a binding relationship between the subscriber number and the home terminal; and the home terminal, configured to execute the received subscriber operation command; wherein a subscriber sets up, via the subscriber registration component, a voice navigation menu file and a video navigation menu file to be called by the call centre; wherein the call centre comprises an automatic service component, a voice and video menu conversion component, a media service component, and an interface control component, wherein the automatic service component is configured to interact with a subscriber terminal, call a voice navigation menu or a video navigation menu corresponding to a navigation menu selection instruction input from the media service component according to the navigation menu selection instruction input by the subscriber through an automatic service voice navigation process, and is further configured to generate the subscriber operation command according to the operation of the subscriber on the voice navigation menu or the video navigation menu and send the generated subscriber operation command to the interface control component; the voice and video menu conversion component is configured to interact with the subscriber registration component to convert the voice navigation menu file and the video navigation menu file obtained from the subscriber registration component into the voice navigation menu and the video navigation menu; the media service component is configured to store the voice navigation menu and the video navigation menu to be called by the automatic service component; and the interface control component is configured to send the received subscriber operation command to the home terminal corresponding to the subscriber number according to the binding relationship between the subscriber number and the home terminal. a subscriber registration component, configured to achieve registration binding of a subscriber number and a home terminal corresponding to the subscriber number; the call centre, configured to acquire a subscriber operation command and send the subscriber operation command to the home terminal corresponding to the subscriber number according to a binding relationship between the subscriber number and the home terminal; and the home terminal, configured to execute the received subscriber operation command; wherein a subscriber sets up, via the subscriber registration component, a voice navigation menu file and a video navigation menu file to be called by the call centre; wherein the call centre comprises an automatic service component, a voice and video menu conversion component, a media service component, and an interface control component, wherein the automatic service component is configured to interact with a subscriber terminal, call a voice navigation menu or a video navigation menu corresponding to a navigation menu selection instruction input from the media service component according to the navigation menu selection instruction input by the subscriber through an automatic service voice navigation process, and is further configured to generate the subscriber operation command according to the operation of the subscriber on the voice navigation menu or the video navigation menu and send the generated subscriber operation command to the interface control component; the voice and video menu conversion component is configured to interact with the subscriber registration component to convert the voice navigation menu file and the video navigation menu file obtained from the subscriber registration component into the voice navigation menu and the video navigation menu; the media service component is configured to store the voice navigation menu and the video navigation menu to be called by the automatic service component; and the interface control component is configured to send the received subscriber operation command to the home terminal corresponding to the subscriber number according to the binding relationship between the subscriber number and the home terminal.