An electricity suppressing type electricity and heat storage optimizing device comprising: an energy predictor configured to set, for at least one of control-target devices which are an energy supplying device supplying energy, an energy consuming device consuming energy, and an energy storing device storing energy, a predicted value of consumed energy of the energy consuming device or of supplied energy of the energy supplying device within a predetermined future time period; an incentive acceptance determiner configured to determine a time that an incentive is receivable by a reduction of electricity usage based on the predicted value, an electricity suppression target time that is a time prepared for applying an incentive to electricity suppression, and a base line that is a threshold for whether or not to apply the incentive; an electricity suppressing schedule optimizer configured to plan an operating schedule of the control-target device within the predetermined time period so as to minimize a predetermined evaluation barometer that is a required cost for an energy of when the control-target device is activated based on the predicted value, a characteristic of the control-target device, and a unit price of an energy usage fee which is changed by adding an incentive unit price to the unit price of an energy usage fee at a time at which incentive is determined receivable; a schedule optimizer configured to plan an operating schedule of the control-target device within the predetermined time period so as to minimize the predetermined evaluation barometer based on the predicted value, the characteristic of the control-target device, and a unit price of an energy usage fee without the incentive; and an adopted schedule selector configured to select either the operating schedule planned by the electricity suppressing schedule optimizer or the operating schedule planned by the schedule optimizer based on the predetermined evaluation barometer or a selection instruction input externally. an energy predictor configured to set, for at least one of control-target devices which are an energy supplying device supplying energy, an energy consuming device consuming energy, and an energy storing device storing energy, a predicted value of consumed energy of the energy consuming device or of supplied energy of the energy supplying device within a predetermined future time period; an incentive acceptance determiner configured to determine a time that an incentive is receivable by a reduction of electricity usage based on the predicted value, an electricity suppression target time that is a time prepared for applying an incentive to electricity suppression, and a base line that is a threshold for whether or not to apply the incentive; an electricity suppressing schedule optimizer configured to plan an operating schedule of the control-target device within the predetermined time period so as to minimize a predetermined evaluation barometer that is a required cost for an energy of when the control-target device is activated based on the predicted value, a characteristic of the control-target device, and a unit price of an energy usage fee which is changed by adding an incentive unit price to the unit price of an energy usage fee at a time at which incentive is determined receivable; a schedule optimizer configured to plan an operating schedule of the control-target device within the predetermined time period so as to minimize the predetermined evaluation barometer based on the predicted value, the characteristic of the control-target device, and a unit price of an energy usage fee without the incentive; and an adopted schedule selector configured to select either the operating schedule planned by the electricity suppressing schedule optimizer or the operating schedule planned by the schedule optimizer based on the predetermined evaluation barometer or a selection instruction input externally.