A non-heating type flavor inhalator comprising: a hollow holder having an axis, the holder including a front end, a rear end serving as a mouthpiece end, an ambient air admission opening, and a flow passage defined in the holder and configured to guide ambient air introduced from the ambient air admission opening to the mouthpiece end; and a flavor cartridge having air permeability and arranged in the holder so as to extend inside the holder from the front end toward the mouthpiece end along the axis of the holder, the flavor cartridge dividing the flow passage into a downstream region extending from the flavor cartridge to the mouthpiece end, and an upstream region communicating with the ambient air admission opening and located contiguous with the flavor cartridge, wherein the flavor cartridge includes a frame, a granular flavor generating material filled in the frame and capable of emitting a flavor component without being ignited, the flavor generating material containing granular tobacco obtained by shredding or pulverizing tobacco leaf, and a compression device configured to keep the flavor generating material in a compressed state and filled within the frame while ensuring air permeability of the flavor cartridge, wherein the frame holds the granular flavor generating material therein, characterized in that the inhalator is configured such that in use when the user inhales the flavor component emitted from the flavor generating material that remains filled within the frame is contained in the ambient air introduced in the flow passage and then supplied to the mouthpiece end, together with the ambient air. a hollow holder having an axis, the holder including a front end, a rear end serving as a mouthpiece end, an ambient air admission opening, and a flow passage defined in the holder and configured to guide ambient air introduced from the ambient air admission opening to the mouthpiece end; and a flavor cartridge having air permeability and arranged in the holder so as to extend inside the holder from the front end toward the mouthpiece end along the axis of the holder, the flavor cartridge dividing the flow passage into a downstream region extending from the flavor cartridge to the mouthpiece end, and an upstream region communicating with the ambient air admission opening and located contiguous with the flavor cartridge, wherein the flavor cartridge includes a frame, a granular flavor generating material filled in the frame and capable of emitting a flavor component without being ignited, the flavor generating material containing granular tobacco obtained by shredding or pulverizing tobacco leaf, and a compression device configured to keep the flavor generating material in a compressed state and filled within the frame while ensuring air permeability of the flavor cartridge, wherein the frame holds the granular flavor generating material therein, characterized in that the inhalator is configured such that in use when the user inhales the flavor component emitted from the flavor generating material that remains filled within the frame is contained in the ambient air introduced in the flow passage and then supplied to the mouthpiece end, together with the ambient air.