A method for recommending matching profiles using a media guidance application implemented at least in part on user equipment, the method comprising: automatically generating a media guidance profile based on monitoring a user's interactions with the media guidance application, wherein monitoring the user's interactions comprises at least one of: recording instructions from a user to record a program; recording circumstances surrounding the user changing volume of television audio; recording whether the user continues to view an advertisement rather than changing channels; and recording whether the user changes a channel after a program on the channel has ended or continues to watch programming on the channel; receiving, from a plurality of partner profile providers, partner profiles that include at least one attribute generated by a respective individual associated with a respective partner profile; comparing at least one attribute from the media guidance profile with an attribute from the partner profiles in order to generate a set of recommended partner profiles, wherein the set includes one or more partner profiles; generating for display the set of recommended partner profiles, wherein the set of recommended partner profiles comprises information on each respective individual associated with the set of recommended partner profiles; and in response to a user selection of one of the recommended partner profiles, prompting the user to register with the one of the plurality of partner profile providers associated with the selected one of the recommended partner profiles. automatically generating a media guidance profile based on monitoring a user's interactions with the media guidance application, wherein monitoring the user's interactions comprises at least one of: recording instructions from a user to record a program; recording circumstances surrounding the user changing volume of television audio; recording whether the user continues to view an advertisement rather than changing channels; and recording whether the user changes a channel after a program on the channel has ended or continues to watch programming on the channel; recording instructions from a user to record a program; recording circumstances surrounding the user changing volume of television audio; recording whether the user continues to view an advertisement rather than changing channels; and recording whether the user changes a channel after a program on the channel has ended or continues to watch programming on the channel; receiving, from a plurality of partner profile providers, partner profiles that include at least one attribute generated by a respective individual associated with a respective partner profile; comparing at least one attribute from the media guidance profile with an attribute from the partner profiles in order to generate a set of recommended partner profiles, wherein the set includes one or more partner profiles; generating for display the set of recommended partner profiles, wherein the set of recommended partner profiles comprises information on each respective individual associated with the set of recommended partner profiles; and in response to a user selection of one of the recommended partner profiles, prompting the user to register with the one of the plurality of partner profile providers associated with the selected one of the recommended partner profiles.