An image capturing apparatus having an image pickup section for picking up a subject to produce an image, said image capturing apparatus comprising: a face detecting section for detecting a position and a size of a face of a person in said image; a flash device, a control section for controlling said flash device based on a detection result of said face detecting section, a photometry section for performing multi-metering to measure brightness of said subject, characterized in that said flash device has an LED array as a light source, said LED array having two-dimensionally arranged LEDs (45R, 45G, 45B) therein, that said control section is adapted to selectively illuminating said LEDs so as to control a projection area of a flash light, and wherein said control section selectively illuminates said LEDs (45R, 45G, 45B) based on said detection result of said face detecting section and a metering result of said photometry section so as to control said projection area and intensity of said flash light, wherein said LEDs are a plurality of red LEDs, green LEDs and blue LEDs arranged such that said LEDs having same color do not lie adjacent to each other in said LED array, wherein the image plane is virtually divided into a plurality of rectangular areas defined as divided projection areas and said LED array is divided into a plurality of groups, each of which separately illuminates one of the divided projection areas in said subject in accordance with said metering result, said groups each having same number of said red LEDs, said green LEDs and said blue LEDs, and a color temperature detecting section for detecting color temperature of said subject, wherein said control section controls illumination of said red LEDs, said green LEDs and said blue LEDs in each group based on said detection result of said face detecting section and a detection result of said color temperature detecting section so that said groups separately project said flash lights having different color temperature determined for each of said divided projection areas, wherein said control section directs to project said flash light to said divided projection areas including said person's face, said flash light having color temperature that corrects a color of said face into an appropriate skin color, and wherein said control section directs to project said flash light to said divided projection areas not including said person's face, said flash light having color temperature same as color temperature of said divided projection areas not including said person's face. a face detecting section for detecting a position and a size of a face of a person in said image; a flash device, a control section for controlling said flash device based on a detection result of said face detecting section, a photometry section for performing multi-metering to measure brightness of said subject, characterized in that said flash device has an LED array as a light source, said LED array having two-dimensionally arranged LEDs (45R, 45G, 45B) therein, that said control section is adapted to selectively illuminating said LEDs so as to control a projection area of a flash light, and wherein said control section selectively illuminates said LEDs (45R, 45G, 45B) based on said detection result of said face detecting section and a metering result of said photometry section so as to control said projection area and intensity of said flash light, wherein said LEDs are a plurality of red LEDs, green LEDs and blue LEDs arranged such that said LEDs having same color do not lie adjacent to each other in said LED array, wherein the image plane is virtually divided into a plurality of rectangular areas defined as divided projection areas and said LED array is divided into a plurality of groups, each of which separately illuminates one of the divided projection areas in said subject in accordance with said metering result, said groups each having same number of said red LEDs, said green LEDs and said blue LEDs, and a color temperature detecting section for detecting color temperature of said subject, wherein said control section controls illumination of said red LEDs, said green LEDs and said blue LEDs in each group based on said detection result of said face detecting section and a detection result of said color temperature detecting section so that said groups separately project said flash lights having different color temperature determined for each of said divided projection areas, wherein said control section directs to project said flash light to said divided projection areas including said person's face, said flash light having color temperature that corrects a color of said face into an appropriate skin color, and wherein said control section directs to project said flash light to said divided projection areas not including said person's face, said flash light having color temperature same as color temperature of said divided projection areas not including said person's face.