Optically variable element having a planar motif region having a first motif, which contains a plurality of substructures extending over the entire first motif and each comprising bright and dark partial regions arranged alternately, wherein each substructure, upon variation of a first viewing angle (α x) - lying in a first plane - relative to a predefined illumination direction, is visible only at exactly one of the first viewing angles (α x) and all the first viewing angles (α x) are different, with the result that the first motif with only the corresponding substructure is perceptible in a manner dependent on the first viewing angle (α x), wherein the planar motif region comprises directionally reflective elements, wherein the directionally reflective elements reflect incident light into a solid angle corresponding to the first viewing angle (α x), wherein the bright partial regions of each substructure are perceptible by way of directional reflection of the corresponding directionally reflective elements, wherein the planar motif region comprises at least one second motif, which contains a plurality of substructures extending over the entire second motif and each comprising bright and dark partial regions arranged alternately, wherein each substructure of the at least one second motif, upon variation of the first viewing angle (α x), is visible only at exactly one of the first viewing angles (α x) and all the first viewing angles (α x) of the substructures of the at least one second motif are different, wherein each motif, upon variation of a second viewing angle (α y) - lying in a second plane - relative to the illumination direction, is visible only at exactly one of the second viewing angles (α y) and all the second viewing angles (α y) are different, with the result that the corresponding motif with only the corresponding substructure is perceptible in a manner dependent on the first and second viewing angles (α x, α y), wherein the first motif and the at least one second motif present a kinematic effect when there is a change in the second viewing angle (α y), wherein when there is a change in the first viewing angle (α x), the different substructures present a kinematic effect on a smaller length scale in comparison with the kinematic effect of the motifs (4, 10). a planar motif region having a first motif, which contains a plurality of substructures extending over the entire first motif and each comprising bright and dark partial regions arranged alternately, wherein each substructure, upon variation of a first viewing angle (α x) - lying in a first plane - relative to a predefined illumination direction, is visible only at exactly one of the first viewing angles (α x) and all the first viewing angles (α x) are different, with the result that the first motif with only the corresponding substructure is perceptible in a manner dependent on the first viewing angle (α x), wherein the planar motif region comprises directionally reflective elements, wherein the directionally reflective elements reflect incident light into a solid angle corresponding to the first viewing angle (α x), wherein the bright partial regions of each substructure are perceptible by way of directional reflection of the corresponding directionally reflective elements, wherein the planar motif region comprises at least one second motif, which contains a plurality of substructures extending over the entire second motif and each comprising bright and dark partial regions arranged alternately, wherein each substructure of the at least one second motif, upon variation of the first viewing angle (α x), is visible only at exactly one of the first viewing angles (α x) and all the first viewing angles (α x) of the substructures of the at least one second motif are different, wherein each motif, upon variation of a second viewing angle (α y) - lying in a second plane - relative to the illumination direction, is visible only at exactly one of the second viewing angles (α y) and all the second viewing angles (α y) are different, with the result that the corresponding motif with only the corresponding substructure is perceptible in a manner dependent on the first and second viewing angles (α x, α y), wherein the first motif and the at least one second motif present a kinematic effect when there is a change in the second viewing angle (α y), wherein when there is a change in the first viewing angle (α x), the different substructures present a kinematic effect on a smaller length scale in comparison with the kinematic effect of the motifs (4, 10).