Device for labelling individual packs, - having an advancing installation for transporting the respective pack in a transporting direction; - having a dispensing installation for dispensing a label in a dispensing direction; - having an application installation for applying the dispensed label to the respective pack; - having a control installation for controlling the application installation; - wherein the application installation has a punch, having a punch shank and a punch foot, for moving the dispensed label from at least one receiving position (A, A') in which the label is received by the punch foot to at least one releasing position in which the label is capable of being applied to the pack by the punch foot; - wherein the punch shank in an extent direction extends from a first shank end to a second shank end at which the punch foot is connected to the punch shank; - wherein the punch shank in the application installation is mounted in such a manner that said punch shank can carry out movements in parallel with at least three dissimilar directions (X, Y, Z, C); - wherein the application installation has a plurality of motors (11, 12, 13, 14) which are controlled by the control installation, each of said motors (11, 12, 13, 14) causing a different one of the movements (X, Y, Z, C); - wherein a first of the motors causes a translatory movement in parallel with a first direction that is orthogonal to the extent direction; characterized in that - the control installation is configured in such a manner that the punch shank is simultaneously movable in parallel with at least three of the directions (X, Y, Z, C); - in that the motors (11, 12, 13, 14) which cause the simultaneous movement of the punch shank in parallel with the at least three directions are mounted in the application installation in such a manner that in a simultaneous movement of the punch shank in parallel with the at least three directions (X, Y, Z, C) none of said motors (11, 12, 13, 14) varies the position thereof relative to the at least two other of said motors (11, 12, 13, 14). - having an advancing installation for transporting the respective pack in a transporting direction; - having a dispensing installation for dispensing a label in a dispensing direction; - having an application installation for applying the dispensed label to the respective pack; - having a control installation for controlling the application installation; - wherein the application installation has a punch, having a punch shank and a punch foot, for moving the dispensed label from at least one receiving position (A, A') in which the label is received by the punch foot to at least one releasing position in which the label is capable of being applied to the pack by the punch foot; - wherein the punch shank in an extent direction extends from a first shank end to a second shank end at which the punch foot is connected to the punch shank; - wherein the punch shank in the application installation is mounted in such a manner that said punch shank can carry out movements in parallel with at least three dissimilar directions (X, Y, Z, C); - wherein the application installation has a plurality of motors (11, 12, 13, 14) which are controlled by the control installation, each of said motors (11, 12, 13, 14) causing a different one of the movements (X, Y, Z, C); - wherein a first of the motors causes a translatory movement in parallel with a first direction that is orthogonal to the extent direction; - the control installation is configured in such a manner that the punch shank is simultaneously movable in parallel with at least three of the directions (X, Y, Z, C); - in that the motors (11, 12, 13, 14) which cause the simultaneous movement of the punch shank in parallel with the at least three directions are mounted in the application installation in such a manner that in a simultaneous movement of the punch shank in parallel with the at least three directions (X, Y, Z, C) none of said motors (11, 12, 13, 14) varies the position thereof relative to the at least two other of said motors (11, 12, 13, 14).