An apparatus comprising: a wireless transceiver; a touch-screen display; a control circuit operably coupled to the touch-screen display and the wireless transceiver and configured to: display pre-call application-specific content on the touch-screen display; in response to an incoming call: provide on the touch-screen display: an icon overlying a portion of the pre-call application-specific content, and an incoming-call response-initiation zone indicating that the incoming-call response initiation zone relates to a telephone call to the apparatus, the incoming-call response-initiation zone dividing the touch-screen display into a space that continues to present the pre-call application-specific content and a space that presents further information that corresponds to a calling party, and visually subdue the pre-call application-specific content on the touch-screen display; take an incoming-call processing action in response to detecting a user's swipe-based gesture (503, 504) that begins within the incoming-call response-initiation zone; and wherein the control circuit is configured to take an incoming-call processing action in response to detecting a user's swipe-based gesture that begins in the incoming-call response-initiation zone by accepting the call when the user's swipe-based gesture comprises a swipe in a first direction towards the icon. a wireless transceiver; a touch-screen display; a control circuit operably coupled to the touch-screen display and the wireless transceiver and configured to: display pre-call application-specific content on the touch-screen display; in response to an incoming call: provide on the touch-screen display: an icon overlying a portion of the pre-call application-specific content, and an incoming-call response-initiation zone indicating that the incoming-call response initiation zone relates to a telephone call to the apparatus, the incoming-call response-initiation zone dividing the touch-screen display into a space that continues to present the pre-call application-specific content and a space that presents further information that corresponds to a calling party, and visually subdue the pre-call application-specific content on the touch-screen display; take an incoming-call processing action in response to detecting a user's swipe-based gesture (503, 504) that begins within the incoming-call response-initiation zone; and wherein the control circuit is configured to take an incoming-call processing action in response to detecting a user's swipe-based gesture that begins in the incoming-call response-initiation zone by accepting the call when the user's swipe-based gesture comprises a swipe in a first direction towards the icon. display pre-call application-specific content on the touch-screen display; in response to an incoming call: provide on the touch-screen display: an icon overlying a portion of the pre-call application-specific content, and an incoming-call response-initiation zone indicating that the incoming-call response initiation zone relates to a telephone call to the apparatus, the incoming-call response-initiation zone dividing the touch-screen display into a space that continues to present the pre-call application-specific content and a space that presents further information that corresponds to a calling party, and visually subdue the pre-call application-specific content on the touch-screen display; take an incoming-call processing action in response to detecting a user's swipe-based gesture (503, 504) that begins within the incoming-call response-initiation zone; and wherein the control circuit is configured to take an incoming-call processing action in response to detecting a user's swipe-based gesture that begins in the incoming-call response-initiation zone by accepting the call when the user's swipe-based gesture comprises a swipe in a first direction towards the icon.