An electronic device comprising: a front face, a side face and a back face; a bended display including a touch screen and including a front display region (301, 351) covering at least partially the front face, a side display region (302, 352) covering at least partially the side face, and a back display region (310, 353) covering at least partially the back face; and a sensor unit comprising an acceleration sensor; and a processor configured to: control the bended display to display, on the side display region (302, 352), a plurality of icons for executing corresponding applications, receive a touch input on an icon of the plurality of icons on the side display region (302, 352), and control the bended display to display content corresponding to the icon on the front display region (301, 351) or the back display region (310, 353), wherein the processor is further configured to: detect, based on a signal outputted from the acceleration sensor, whether a user of the electronic device looks at the front display region (301, 351), if yes, control the bended display to display the content on the front display region (301, 351) and to turn off the back display region (302, 352), and if it is further detected, based on a signal outputted from the acceleration sensor, that the user has turned the electronic device, control the bended display to display related content on the back display region (302, 352). a front face, a side face and a back face; a bended display including a touch screen and including a front display region (301, 351) covering at least partially the front face, a side display region (302, 352) covering at least partially the side face, and a back display region (310, 353) covering at least partially the back face; and a sensor unit comprising an acceleration sensor; and a processor configured to: control the bended display to display, on the side display region (302, 352), a plurality of icons for executing corresponding applications, receive a touch input on an icon of the plurality of icons on the side display region (302, 352), and control the bended display to display content corresponding to the icon on the front display region (301, 351) or the back display region (310, 353), wherein the processor is further configured to: detect, based on a signal outputted from the acceleration sensor, whether a user of the electronic device looks at the front display region (301, 351), if yes, control the bended display to display the content on the front display region (301, 351) and to turn off the back display region (302, 352), and if it is further detected, based on a signal outputted from the acceleration sensor, that the user has turned the electronic device, control the bended display to display related content on the back display region (302, 352). control the bended display to display, on the side display region (302, 352), a plurality of icons for executing corresponding applications, receive a touch input on an icon of the plurality of icons on the side display region (302, 352), and control the bended display to display content corresponding to the icon on the front display region (301, 351) or the back display region (310, 353), wherein the processor is further configured to: detect, based on a signal outputted from the acceleration sensor, whether a user of the electronic device looks at the front display region (301, 351), if yes, control the bended display to display the content on the front display region (301, 351) and to turn off the back display region (302, 352), and if it is further detected, based on a signal outputted from the acceleration sensor, that the user has turned the electronic device, control the bended display to display related content on the back display region (302, 352). detect, based on a signal outputted from the acceleration sensor, whether a user of the electronic device looks at the front display region (301, 351), if yes, control the bended display to display the content on the front display region (301, 351) and to turn off the back display region (302, 352), and if it is further detected, based on a signal outputted from the acceleration sensor, that the user has turned the electronic device, control the bended display to display related content on the back display region (302, 352).