A display system (100, 100a, 100b, 100c, 100d, 100e) comprising: a display device (101, 101a, 101b, 101c, 101d, 101e) for rendering an image, wherein a display orientation of the rendered image is associated with a respective edge of the display device; an apparatus for determining an angle of tilt of the display device (101, 101a, 101b, 101c, 101d, 101e); a sensor (103, 103a, 103b, 103c, 103d, 103e) for acquiring at least one electronic image from a field of view proximal the display device (101, 101a, 101b, 101c, 101d, 101e); and a processor (208, 208a, 208b, 208c, 208d, 208e) enabled to: associate a portion of the at least one electronic image with a given edge of the display device, and control at least a subset of the rendered image on the display device (101, 101a, 101b, 101c, 101d, 101e) to change orientation to a display orientation associated with the given edge of the display device (101, 101a, 101b, 101c, 101d, 101e) when the portion of the at least one electronic image associated with the given edge comprises a given stored reference image, and only when the display device (101, 101a, 101b, 101c, 101d, 101e) is about level wherein the processor is enabled to control a change of orientation only when the tilt angle measured by the apparatus is within a predetermined level range. a display device (101, 101a, 101b, 101c, 101d, 101e) for rendering an image, wherein a display orientation of the rendered image is associated with a respective edge of the display device; an apparatus for determining an angle of tilt of the display device (101, 101a, 101b, 101c, 101d, 101e); a sensor (103, 103a, 103b, 103c, 103d, 103e) for acquiring at least one electronic image from a field of view proximal the display device (101, 101a, 101b, 101c, 101d, 101e); and a processor (208, 208a, 208b, 208c, 208d, 208e) enabled to: associate a portion of the at least one electronic image with a given edge of the display device, and control at least a subset of the rendered image on the display device (101, 101a, 101b, 101c, 101d, 101e) to change orientation to a display orientation associated with the given edge of the display device (101, 101a, 101b, 101c, 101d, 101e) when the portion of the at least one electronic image associated with the given edge comprises a given stored reference image, and only when the display device (101, 101a, 101b, 101c, 101d, 101e) is about level wherein the processor is enabled to control a change of orientation only when the tilt angle measured by the apparatus is within a predetermined level range. associate a portion of the at least one electronic image with a given edge of the display device, and control at least a subset of the rendered image on the display device (101, 101a, 101b, 101c, 101d, 101e) to change orientation to a display orientation associated with the given edge of the display device (101, 101a, 101b, 101c, 101d, 101e) when the portion of the at least one electronic image associated with the given edge comprises a given stored reference image, and only when the display device (101, 101a, 101b, 101c, 101d, 101e) is about level wherein the processor is enabled to control a change of orientation only when the tilt angle measured by the apparatus is within a predetermined level range.