A method for dispensing false eyelashes comprising: a) providing an apparatus for dispensing false eyelashes; i. said apparatus comprising a casing, the casing comprising an opening for dispensing false eyelashes, a supply wheel, a dispensing pivot, a take-up wheel for spent tape positioned, the supply wheel carrying a supply roll of carrier tape and comprising a plurality of pockets, each of said pockets comprising at least one false eyelash to be dispensed, and said eyelashes being configured in said pockets such that the distal ends of each false eyelash is directed towards the dispensing pivot with the distal end of said false eyelash being exposed from said pocket, the take-up wheel receives spent tape after each false eyelash is dispensed at the dispensing pivot, the carrier tape extending from a first side of the supply roll, through a first run to the dispensing pivot, around the dispensing pivot such that the distal end of the eyelash is exposed for application, through a second run to said take-up wheel, and a dispensing actuator wheel is provided to drive rotation of the supply wheel, the actuator protruding from an opening in an upper portion of said casing; b) actuating said actuation wheel sufficiently to expose the distal end of one of said false eyelashes; c) applying said distal end of said false eyelash to a cosmetically acceptable adhesive material; and d) applying said false eyelash to the eyelashes of a user. a) providing an apparatus for dispensing false eyelashes; i. said apparatus comprising a casing, the casing comprising an opening for dispensing false eyelashes, a supply wheel, a dispensing pivot, a take-up wheel for spent tape positioned, the supply wheel carrying a supply roll of carrier tape and comprising a plurality of pockets, each of said pockets comprising at least one false eyelash to be dispensed, and said eyelashes being configured in said pockets such that the distal ends of each false eyelash is directed towards the dispensing pivot with the distal end of said false eyelash being exposed from said pocket, the take-up wheel receives spent tape after each false eyelash is dispensed at the dispensing pivot, the carrier tape extending from a first side of the supply roll, through a first run to the dispensing pivot, around the dispensing pivot such that the distal end of the eyelash is exposed for application, through a second run to said take-up wheel, and a dispensing actuator wheel is provided to drive rotation of the supply wheel, the actuator protruding from an opening in an upper portion of said casing; i. said apparatus comprising a casing, the casing comprising an opening for dispensing false eyelashes, a supply wheel, a dispensing pivot, a take-up wheel for spent tape positioned, the supply wheel carrying a supply roll of carrier tape and comprising a plurality of pockets, each of said pockets comprising at least one false eyelash to be dispensed, and said eyelashes being configured in said pockets such that the distal ends of each false eyelash is directed towards the dispensing pivot with the distal end of said false eyelash being exposed from said pocket, the take-up wheel receives spent tape after each false eyelash is dispensed at the dispensing pivot, the carrier tape extending from a first side of the supply roll, through a first run to the dispensing pivot, around the dispensing pivot such that the distal end of the eyelash is exposed for application, through a second run to said take-up wheel, and a dispensing actuator wheel is provided to drive rotation of the supply wheel, the actuator protruding from an opening in an upper portion of said casing; b) actuating said actuation wheel sufficiently to expose the distal end of one of said false eyelashes; c) applying said distal end of said false eyelash to a cosmetically acceptable adhesive material; and d) applying said false eyelash to the eyelashes of a user.