A solar energy device (100, 200, 300) comprising: at least one of a photovoltaic cell or a solar thermal collector (101, 201, 301) having an absorption bandwidth that includes at least a portion of the near infrared wavelength region of the solar spectrum; a visible light-transmitting reflector (103, 203, 303) having first and second generally opposed major surfaces, the visible light-transmitting reflector positioned to reflect light from the first major surface onto the at least one of a photovoltaic cell or a solar thermal collector, the visible light-transmitting reflector comprising a multilayer optical film having an optical stack comprising a plurality of alternating first and second optical layers with different indices of refraction, wherein the multilayer optical film reflects at least a portion of light in a range of wavelengths that corresponds with the absorption bandwidth of the at least one of a photovoltaic cell or a solar thermal collector; and wherein the solar energy device further comprises either at least one of a graphic film or lighted display (105, 205) positioned closer to the second major surface of the visible light-transmitting reflector than to the first major surface of the visible light-transmitting reflector, wherein the graphic film or a lighted display present is visible through the visible light-transmitting reflector; or a partially transmissive graphic film positioned closer to the first major surface of the visible light-transmitting reflector than to the second major surface of the visible light-transmitting reflector, wherein infrared light passes through the partially transmissive graphic film. at least one of a photovoltaic cell or a solar thermal collector (101, 201, 301) having an absorption bandwidth that includes at least a portion of the near infrared wavelength region of the solar spectrum; a visible light-transmitting reflector (103, 203, 303) having first and second generally opposed major surfaces, the visible light-transmitting reflector positioned to reflect light from the first major surface onto the at least one of a photovoltaic cell or a solar thermal collector, the visible light-transmitting reflector comprising a multilayer optical film having an optical stack comprising a plurality of alternating first and second optical layers with different indices of refraction, wherein the multilayer optical film reflects at least a portion of light in a range of wavelengths that corresponds with the absorption bandwidth of the at least one of a photovoltaic cell or a solar thermal collector; and wherein the solar energy device further comprises either at least one of a graphic film or lighted display (105, 205) positioned closer to the second major surface of the visible light-transmitting reflector than to the first major surface of the visible light-transmitting reflector, wherein the graphic film or a lighted display present is visible through the visible light-transmitting reflector; or a partially transmissive graphic film positioned closer to the first major surface of the visible light-transmitting reflector than to the second major surface of the visible light-transmitting reflector, wherein infrared light passes through the partially transmissive graphic film.