A method of establishing a communication event between a first user and a second user of a communication system; wherein the first user operates a user terminal executing an electronic game application; the method comprising the steps of: - storing contact information for at least the second user of the communication system; - associating the contact information of the second user with one or more game objects in the electronic game application; - receiving an input signal from the first user to interact with at least one of the one or more game objects displayed during execution of the electronic game application; and - responsive to receiving the signal to interact with the at least one game object, establishing a communication event between the first user of the game application and the second user of the communication system using the contact information of the second user associated with the at least one game object; and characterised by: - the first user defining the association between the contact information of the second user and the one or more game objects, wherein said defining comprises: - the first user selecting the contact information from a list of contact information; - the first user selecting one or more game objects; and - the first user specifying that an association between the selected contact information and the selected one or more game objects is to be created. - storing contact information for at least the second user of the communication system; - associating the contact information of the second user with one or more game objects in the electronic game application; - receiving an input signal from the first user to interact with at least one of the one or more game objects displayed during execution of the electronic game application; and - responsive to receiving the signal to interact with the at least one game object, establishing a communication event between the first user of the game application and the second user of the communication system using the contact information of the second user associated with the at least one game object; and characterised by: - the first user defining the association between the contact information of the second user and the one or more game objects, wherein said defining comprises: - the first user selecting the contact information from a list of contact information; - the first user selecting one or more game objects; and - the first user specifying that an association between the selected contact information and the selected one or more game objects is to be created. - the first user defining the association between the contact information of the second user and the one or more game objects, wherein said defining comprises: - the first user selecting the contact information from a list of contact information; - the first user selecting one or more game objects; and - the first user specifying that an association between the selected contact information and the selected one or more game objects is to be created. - the first user selecting the contact information from a list of contact information; - the first user selecting one or more game objects; and - the first user specifying that an association between the selected contact information and the selected one or more game objects is to be created.