A print control device, comprising: a control device configured to: identify (S103, S205) a data type of print target data obtained from a clipboard; generate (S148, S209) print data based on the print target data in accordance with a print setting appropriate for the identified data type; and send the generated print data to a printing apparatus, wherein the control device is configured to identify the data type of the print target data from a plurality of data types including an image data type and a markup language data type, characterized in that, when the print target data obtained from the clipboard is a first print target data which includes a first target image data and the data type of the first print target data is identified as the image data type, the control device is configured to generate a first print data including a first image data, when the print target data obtained from the clipboard is a second print target data which includes a second target image data and the data type of the second print target data is identified as the markup language data type, the control device is configured to generate a second print data including a second image data, and the first image data included in the first print data is generated with at least one of a higher resolution, a higher definition and more colors than the second image data included in the second print data, wherein when a percentage of image data in the print target data is greater than a threshold value (S192: Yes), the control device is configured to change the data type of the print target data to the image data type although the data type of the print target data is initially identified as the markup language data type (S141: No, S142: No). a control device configured to: identify (S103, S205) a data type of print target data obtained from a clipboard; generate (S148, S209) print data based on the print target data in accordance with a print setting appropriate for the identified data type; and send the generated print data to a printing apparatus, wherein the control device is configured to identify the data type of the print target data from a plurality of data types including an image data type and a markup language data type, identify (S103, S205) a data type of print target data obtained from a clipboard; generate (S148, S209) print data based on the print target data in accordance with a print setting appropriate for the identified data type; and send the generated print data to a printing apparatus, wherein the control device is configured to identify the data type of the print target data from a plurality of data types including an image data type and a markup language data type, characterized in that, when the print target data obtained from the clipboard is a first print target data which includes a first target image data and the data type of the first print target data is identified as the image data type, the control device is configured to generate a first print data including a first image data, when the print target data obtained from the clipboard is a second print target data which includes a second target image data and the data type of the second print target data is identified as the markup language data type, the control device is configured to generate a second print data including a second image data, and the first image data included in the first print data is generated with at least one of a higher resolution, a higher definition and more colors than the second image data included in the second print data, wherein when a percentage of image data in the print target data is greater than a threshold value (S192: Yes), the control device is configured to change the data type of the print target data to the image data type although the data type of the print target data is initially identified as the markup language data type (S141: No, S142: No).