A multi-use packing system with a perfumed cartridge, comprising - a pack having three walls made of card material, hinge-connected two-by-two according to fold lines (L1, L2) in end sides of the walls, - a replacement cartridge, wherein the pack comprises: a flat pouch formed by a first wall and by a second wall, which are superposed and fixed to one another in a substantially planar structure, the first wall has at least a first opening, the replacement cartridge is arranged removably in the pouch, at least partly exposed in the first opening, the second wall having a second opening which at least partly exposes a rear face of the replacement cartridge, the third wall being foldable with respect to the pouch; - in a first configuration in which it is laid on the pouch in a substantially planar state, in which the replacement cartridge cannot be removed from the pouch; and - in a second configuration in which the third wall is rotated distant from the pouch in a state that enables a user to remove the replacement cartridge from the pouch, characterized by that: at least a wing being provided on the second wall or on the third wall, which wing is hinge-connected to the wall (20, 30) foldably about a respective vertical fold edge, where the wing supports the pouch in a stable erect position as a display frame, when, the third wall being in the first configuration, the wing is folded substantially by a right angle with respect to the pouch, the pouch has an open access side (Lt) for introduction/extraction of the replacement cartridge, and the third wall covers the access side (Lt) when it is in the first configuration, and leaves the access side (Lt) accessible when it is rotated away from the second wall, in the second configuration. - a pack having three walls made of card material, hinge-connected two-by-two according to fold lines (L1, L2) in end sides of the walls, - a replacement cartridge, wherein the pack comprises: a flat pouch formed by a first wall and by a second wall, which are superposed and fixed to one another in a substantially planar structure, the first wall has at least a first opening, the replacement cartridge is arranged removably in the pouch, at least partly exposed in the first opening, the second wall having a second opening which at least partly exposes a rear face of the replacement cartridge, the third wall being foldable with respect to the pouch; a flat pouch formed by a first wall and by a second wall, which are superposed and fixed to one another in a substantially planar structure, the first wall has at least a first opening, the replacement cartridge is arranged removably in the pouch, at least partly exposed in the first opening, the second wall having a second opening which at least partly exposes a rear face of the replacement cartridge, the third wall being foldable with respect to the pouch; - in a first configuration in which it is laid on the pouch in a substantially planar state, in which the replacement cartridge cannot be removed from the pouch; and - in a second configuration in which the third wall is rotated distant from the pouch in a state that enables a user to remove the replacement cartridge from the pouch, characterized by that: at least a wing being provided on the second wall or on the third wall, which wing is hinge-connected to the wall (20, 30) foldably about a respective vertical fold edge, where the wing supports the pouch in a stable erect position as a display frame, when, the third wall being in the first configuration, the wing is folded substantially by a right angle with respect to the pouch, the pouch has an open access side (Lt) for introduction/extraction of the replacement cartridge, and the third wall covers the access side (Lt) when it is in the first configuration, and leaves the access side (Lt) accessible when it is rotated away from the second wall, in the second configuration. at least a wing being provided on the second wall or on the third wall, which wing is hinge-connected to the wall (20, 30) foldably about a respective vertical fold edge, where the wing supports the pouch in a stable erect position as a display frame, when, the third wall being in the first configuration, the wing is folded substantially by a right angle with respect to the pouch, the pouch has an open access side (Lt) for introduction/extraction of the replacement cartridge, and the third wall covers the access side (Lt) when it is in the first configuration, and leaves the access side (Lt) accessible when it is rotated away from the second wall, in the second configuration.