A seat assembly for use in an automotive vehicle, said seat assembly comprising: a seat cushion adapted to be coupled to the floor of the vehicle; a seat back pivotally coupled to said seat cushion for pivotal movement between a use position adapted to be operatively coupled to a support wall within the vehicle and a fold flat position overlying said seat cushion; a seat track assembly operatively coupled to said seat cushion for providing selectively adjustment of said seat assembly between an upright design position and a reclined slouch position wherein said seat back is automatically pivoted rearwardly in response to forward sliding movement of said seat cushion; and a sliding fold flat latch mechanism operatively coupled to said seat back for slidably guiding said seat back during movement of said seat assembly between said upright design position and said reclined slouch position and for actuation between a locked condition retaining said seat back in said use position and an unlocked condition allowing pivotal movement of said seat back to said fold flat position, wherein said sliding fold flat latch mechanism includes a striker latch operatively coupled to said seat back and a striker bar adapted to be fixedly secured to the support wall of the vehicle for selectively locking engagement with the striker latch, wherein said striker latch is operable between said locked condition engaged with said striker bar to maintain said seat back in said use position and said unlocked condition disengaged from said striker bar to allow pivotal movement of said seat back to said fold flat position, characterized in that said striker latch includes a housing pivotally coupling said striker latch to said seat back for allowing said striker latch to pivot relative to said striker bar, a latch hook pivotally mounted to said housing for engagement with said striker bar in said locked condition, and a cam pivotally mounted to said housing for engagement with said latch hook to releasably maintain said latch hook is said locked condition. a seat cushion adapted to be coupled to the floor of the vehicle; a seat back pivotally coupled to said seat cushion for pivotal movement between a use position adapted to be operatively coupled to a support wall within the vehicle and a fold flat position overlying said seat cushion; a seat track assembly operatively coupled to said seat cushion for providing selectively adjustment of said seat assembly between an upright design position and a reclined slouch position wherein said seat back is automatically pivoted rearwardly in response to forward sliding movement of said seat cushion; and a sliding fold flat latch mechanism operatively coupled to said seat back for slidably guiding said seat back during movement of said seat assembly between said upright design position and said reclined slouch position and for actuation between a locked condition retaining said seat back in said use position and an unlocked condition allowing pivotal movement of said seat back to said fold flat position, wherein said sliding fold flat latch mechanism includes a striker latch operatively coupled to said seat back and a striker bar adapted to be fixedly secured to the support wall of the vehicle for selectively locking engagement with the striker latch, wherein said striker latch is operable between said locked condition engaged with said striker bar to maintain said seat back in said use position and said unlocked condition disengaged from said striker bar to allow pivotal movement of said seat back to said fold flat position, characterized in that said striker latch includes a housing pivotally coupling said striker latch to said seat back for allowing said striker latch to pivot relative to said striker bar, a latch hook pivotally mounted to said housing for engagement with said striker bar in said locked condition, and a cam pivotally mounted to said housing for engagement with said latch hook to releasably maintain said latch hook is said locked condition.