A system for transferring an interactive feature from a first device to a second device, the system comprising: means configured to use a camera and processing circuitry for detecting that a first user and a second user are consuming a media asset on the first device; means for receiving a command to activate an interactive feature on the first device, thereby interrupting consumption of the media asset; means for, in response to receiving the command to activate the interactive feature: comparing data of a first profile associated with the first user with metadata of the media asset to determine whether the media asset is of interest to the first user; and determining, based on the comparing, that the metadata associated with the media asset matches the data of the first profile; means for, in response to determining that the metadata associated with the media asset matches the data of the first profile: activating a timer that tracks a period of time that the interactive feature has been active on the first device; and determining that the period of time for which the interactive feature has been active is greater than a threshold; means for, in response to determining that the period of time is greater than the threshold: identifying a second device that is associated with the second user, wherein the means for identifying the second device that is associated with the second user comprises means for: detecting a plurality of accessible devices over a wireless connection; determining, based on a second user profile associated with the second user, that a device of the plurality of accessible devices is associated with the second user; and identifying the device as the second device; prompting the second user with a selectable option to transfer the interactive feature from the first device to the second device; and transferring, upon user selection, the interactive feature from the first device to the second device. means configured to use a camera and processing circuitry for detecting that a first user and a second user are consuming a media asset on the first device; means for receiving a command to activate an interactive feature on the first device, thereby interrupting consumption of the media asset; means for, in response to receiving the command to activate the interactive feature: comparing data of a first profile associated with the first user with metadata of the media asset to determine whether the media asset is of interest to the first user; and determining, based on the comparing, that the metadata associated with the media asset matches the data of the first profile; comparing data of a first profile associated with the first user with metadata of the media asset to determine whether the media asset is of interest to the first user; and determining, based on the comparing, that the metadata associated with the media asset matches the data of the first profile; means for, in response to determining that the metadata associated with the media asset matches the data of the first profile: activating a timer that tracks a period of time that the interactive feature has been active on the first device; and determining that the period of time for which the interactive feature has been active is greater than a threshold; activating a timer that tracks a period of time that the interactive feature has been active on the first device; and determining that the period of time for which the interactive feature has been active is greater than a threshold; means for, in response to determining that the period of time is greater than the threshold: identifying a second device that is associated with the second user, wherein the means for identifying the second device that is associated with the second user comprises means for: detecting a plurality of accessible devices over a wireless connection; determining, based on a second user profile associated with the second user, that a device of the plurality of accessible devices is associated with the second user; and identifying the device as the second device; prompting the second user with a selectable option to transfer the interactive feature from the first device to the second device; and transferring, upon user selection, the interactive feature from the first device to the second device. identifying a second device that is associated with the second user, wherein the means for identifying the second device that is associated with the second user comprises means for: detecting a plurality of accessible devices over a wireless connection; determining, based on a second user profile associated with the second user, that a device of the plurality of accessible devices is associated with the second user; and identifying the device as the second device; detecting a plurality of accessible devices over a wireless connection; determining, based on a second user profile associated with the second user, that a device of the plurality of accessible devices is associated with the second user; and identifying the device as the second device; prompting the second user with a selectable option to transfer the interactive feature from the first device to the second device; and transferring, upon user selection, the interactive feature from the first device to the second device.