A content startup control device comprising: a reception unit configured to receive an instruction from a user to select a content among a plurality of contents, each content being represented by a unique content ID; a vehicle information acquisition unit configured to acquire information from a vehicle and information on traveling as temporary vehicle information comprising values for a plurality of states (V1,..., V11), wherein the value range for each state is segmented into plural segments; a startup recording unit configured to record stored vehicle information, which indicates the segment comprising the acquired value for each state in a predefined subset of plural states (V1, V6, V7, V8, V9, V11) extracted from the temporary vehicle information acquired by the vehicle information acquisition unit when the content is selected or started up in response to the instruction received by the reception unit, as a startup record of the content; a condition creation unit configured to create a startup condition under which the content is to be started up based on the startup record; and a content startup control unit that, if the temporary vehicle information matches the startup condition, is configured to propose startup of a content with the ID indicated by the startup condition or to start up the content with the ID indicated by the startup condition; wherein: the startup recording unit is further configured to extract the predefined subset of the temporary vehicle information as the stored vehicle information depending on the unique content ID; the information from the vehicle includes a vehicle speed, ON/OFF of a wiper, ON/OFF of a headlight, ON/OFF of a winker, and fuel level; the information on traveling includes a present time of day, traveling time from the start of traveling, time taken to reach the destination, road type, traffic jam information, and position information; the stored vehicle information comprises the unique content ID; and the condition creation unit is configured to compare the segments indicated by the stored vehicle information records with identical content ID to extract those states (V6, V7, V9, V11) for which a common segment is indicated, and to store these states and the content ID as the startup condition of the content. a reception unit configured to receive an instruction from a user to select a content among a plurality of contents, each content being represented by a unique content ID; a vehicle information acquisition unit configured to acquire information from a vehicle and information on traveling as temporary vehicle information comprising values for a plurality of states (V1,..., V11), wherein the value range for each state is segmented into plural segments; a startup recording unit configured to record stored vehicle information, which indicates the segment comprising the acquired value for each state in a predefined subset of plural states (V1, V6, V7, V8, V9, V11) extracted from the temporary vehicle information acquired by the vehicle information acquisition unit when the content is selected or started up in response to the instruction received by the reception unit, as a startup record of the content; a condition creation unit configured to create a startup condition under which the content is to be started up based on the startup record; and a content startup control unit that, if the temporary vehicle information matches the startup condition, is configured to propose startup of a content with the ID indicated by the startup condition or to start up the content with the ID indicated by the startup condition; wherein: the startup recording unit is further configured to extract the predefined subset of the temporary vehicle information as the stored vehicle information depending on the unique content ID; the information from the vehicle includes a vehicle speed, ON/OFF of a wiper, ON/OFF of a headlight, ON/OFF of a winker, and fuel level; the information on traveling includes a present time of day, traveling time from the start of traveling, time taken to reach the destination, road type, traffic jam information, and position information; the stored vehicle information comprises the unique content ID; and the condition creation unit is configured to compare the segments indicated by the stored vehicle information records with identical content ID to extract those states (V6, V7, V9, V11) for which a common segment is indicated, and to store these states and the content ID as the startup condition of the content. the startup recording unit is further configured to extract the predefined subset of the temporary vehicle information as the stored vehicle information depending on the unique content ID; the information from the vehicle includes a vehicle speed, ON/OFF of a wiper, ON/OFF of a headlight, ON/OFF of a winker, and fuel level; the information on traveling includes a present time of day, traveling time from the start of traveling, time taken to reach the destination, road type, traffic jam information, and position information; the stored vehicle information comprises the unique content ID; and the condition creation unit is configured to compare the segments indicated by the stored vehicle information records with identical content ID to extract those states (V6, V7, V9, V11) for which a common segment is indicated, and to store these states and the content ID as the startup condition of the content.