A telecommunications device comprising: a user interface device; a processor in data communication with the user interface device; a memory in data communication with the processor, the memory configured to store a plan option application program, the plan option application program comprises public plan information and one or more proprietary algorithms associated with one or more participating cellular carriers, the plan option application program being configured to cause the processor to: a) obtain operational information of the telecommunications device; b) determine whether any of the public plans provide a greater benefit to the user of the telecommunications device based on an analysis of at least a portion of the operational information; c) determine whether any customized plans are eligible based on an analysis of the operational information using the proprietary algorithms associated with the participating cellular carriers; d) present one or more of the public plans that provide a greater benefit or one or more of the customized plans determined eligible via the user interface device; e) present, for each presented plan, an associated verification code via the user interface, the verification code being generated by the plan option application program according to a unique code included in the plan option application program; and f) receive, via the user interface device, a request to activate one of the presented plans and the associated verification code. a user interface device; a processor in data communication with the user interface device; a memory in data communication with the processor, the memory configured to store a plan option application program, the plan option application program comprises public plan information and one or more proprietary algorithms associated with one or more participating cellular carriers, the plan option application program being configured to cause the processor to: a) obtain operational information of the telecommunications device; b) determine whether any of the public plans provide a greater benefit to the user of the telecommunications device based on an analysis of at least a portion of the operational information; c) determine whether any customized plans are eligible based on an analysis of the operational information using the proprietary algorithms associated with the participating cellular carriers; d) present one or more of the public plans that provide a greater benefit or one or more of the customized plans determined eligible via the user interface device; e) present, for each presented plan, an associated verification code via the user interface, the verification code being generated by the plan option application program according to a unique code included in the plan option application program; and f) receive, via the user interface device, a request to activate one of the presented plans and the associated verification code. a) obtain operational information of the telecommunications device; b) determine whether any of the public plans provide a greater benefit to the user of the telecommunications device based on an analysis of at least a portion of the operational information; c) determine whether any customized plans are eligible based on an analysis of the operational information using the proprietary algorithms associated with the participating cellular carriers; d) present one or more of the public plans that provide a greater benefit or one or more of the customized plans determined eligible via the user interface device; e) present, for each presented plan, an associated verification code via the user interface, the verification code being generated by the plan option application program according to a unique code included in the plan option application program; and f) receive, via the user interface device, a request to activate one of the presented plans and the associated verification code.