A mobile terminal comprising: a wireless communication unit configured to receive broadcast associated information and image data via data packets, where the broadcast associated information is electronic service guide, ESG, data; a user input unit configured to select a broadcast content; a controller configured to: - acquire identification information identifying image data matching the selected broadcast content from the received broadcast associated information, where the identification information is defined in a synopsis field within the ESG data of the selected broadcast content, - identify image data, said image data includes the acquired identification information in an attribute Content-Location, defined in file delivery data within the ESG data, and - enter a broadcast content purchase mode when a viewing authorization for the broadcast content does not exist or when a broadcast content purchase function is selected; and a display configured to display the identified image data if the broadcast content purchase mode is entered to purchase the broadcast content, wherein the broadcast associated information includes information associated with a broadcast channel, a broadcast program, a broadcast service provider, and wherein the displayed image data includes a purchase information of the broadcast content itself. a wireless communication unit configured to receive broadcast associated information and image data via data packets, where the broadcast associated information is electronic service guide, ESG, data; a user input unit configured to select a broadcast content; a controller configured to: - acquire identification information identifying image data matching the selected broadcast content from the received broadcast associated information, where the identification information is defined in a synopsis field within the ESG data of the selected broadcast content, - identify image data, said image data includes the acquired identification information in an attribute Content-Location, defined in file delivery data within the ESG data, and - enter a broadcast content purchase mode when a viewing authorization for the broadcast content does not exist or when a broadcast content purchase function is selected; and - acquire identification information identifying image data matching the selected broadcast content from the received broadcast associated information, where the identification information is defined in a synopsis field within the ESG data of the selected broadcast content, - identify image data, said image data includes the acquired identification information in an attribute Content-Location, defined in file delivery data within the ESG data, and - enter a broadcast content purchase mode when a viewing authorization for the broadcast content does not exist or when a broadcast content purchase function is selected; and a display configured to display the identified image data if the broadcast content purchase mode is entered to purchase the broadcast content, wherein the broadcast associated information includes information associated with a broadcast channel, a broadcast program, a broadcast service provider, and wherein the displayed image data includes a purchase information of the broadcast content itself.