A mobile radio communication terminal device comprising: a receiver configured to receive a first multimedia broadcast or multicast stream from a serving cell; one or more measurement circuits (210, 214) configured to measure a reception quality of the first multimedia broadcast or multicast stream; and a processing circuit configured, when the first multimedia broadcast or multicast stream is active, to: identify a first group of neighbor cells that do not provide the first multimedia broadcast or multicast stream and identify a second group of neighbor cells that provide the first multimedia broadcast or multicast stream; compare the reception quality to a measurement threshold; and initiate one or more neighbor cell protocol operations with the first group of neighbor cells according to a first set of threshold criteria for measurement and reselection if the reception quality is greater than the measurement threshold, and initiate one or more neighbor cell protocol operations with the first group of neighbor cells according to a second set of threshold criteria for measurement and reselection if the reception quality is less than the measurement threshold, wherein the use of the second set of threshold criteria prioritizes initiation of neighbor cell protocol operations compared to the use of the first set of threshold criteria and wherein the thresholds of the first set of threshold criteria are lower than the thresholds of the second set of threshold criteria; initiate one or more neighbor cell protocol operations with the second group of neighbor cells according to the second set of threshold criteria, wherein the one or more neighbor cell protocol operations are one or more of cell measurements of neighbor cells and cell reselection to a neighbor cell. a receiver configured to receive a first multimedia broadcast or multicast stream from a serving cell; one or more measurement circuits (210, 214) configured to measure a reception quality of the first multimedia broadcast or multicast stream; and a processing circuit configured, when the first multimedia broadcast or multicast stream is active, to: identify a first group of neighbor cells that do not provide the first multimedia broadcast or multicast stream and identify a second group of neighbor cells that provide the first multimedia broadcast or multicast stream; compare the reception quality to a measurement threshold; and initiate one or more neighbor cell protocol operations with the first group of neighbor cells according to a first set of threshold criteria for measurement and reselection if the reception quality is greater than the measurement threshold, and initiate one or more neighbor cell protocol operations with the first group of neighbor cells according to a second set of threshold criteria for measurement and reselection if the reception quality is less than the measurement threshold, wherein the use of the second set of threshold criteria prioritizes initiation of neighbor cell protocol operations compared to the use of the first set of threshold criteria and wherein the thresholds of the first set of threshold criteria are lower than the thresholds of the second set of threshold criteria; identify a first group of neighbor cells that do not provide the first multimedia broadcast or multicast stream and identify a second group of neighbor cells that provide the first multimedia broadcast or multicast stream; compare the reception quality to a measurement threshold; and initiate one or more neighbor cell protocol operations with the first group of neighbor cells according to a first set of threshold criteria for measurement and reselection if the reception quality is greater than the measurement threshold, and initiate one or more neighbor cell protocol operations with the first group of neighbor cells according to a second set of threshold criteria for measurement and reselection if the reception quality is less than the measurement threshold, wherein the use of the second set of threshold criteria prioritizes initiation of neighbor cell protocol operations compared to the use of the first set of threshold criteria and wherein the thresholds of the first set of threshold criteria are lower than the thresholds of the second set of threshold criteria; initiate one or more neighbor cell protocol operations with the second group of neighbor cells according to the second set of threshold criteria, wherein the one or more neighbor cell protocol operations are one or more of cell measurements of neighbor cells and cell reselection to a neighbor cell.