An electrochromic fixed image display, comprising at least one switchable segment which is repeatedly switchable between an on-state and an off-state, wherein each of said at least one switchable segment is configured to display at least one predetermined symbol in said on-state, further each switchable segment comprises a stack of layers, said stack of layers comprising: a colour layer which is configured to provide a resulting colour contrast to said at least one switchable segment when comparing said on-state and off-state of the same at least one switchable segment; a first electrode layer comprising an electrically conducting electrochromic and electrochemically active organic polymer material which is electrochemically switchable between two different visually detectable colouring states respectively corresponding to said on-state and said off-state of said switchable segment, said first electrode layer being arranged behind said colour layer in the viewing direction of said display; a symbol defining layer which is electronically and ionically insulating and comprises at least one opening, wherein said at least one opening defines the shape of said at least one predetermined symbol, said symbol defining layer being arranged behind said first electrode layer in the viewing direction of said display; an electrolyte layer being arranged behind said first symbol defining layer in the viewing direction of said display, wherein said electrolyte layer fills and covers the at least one opening of said symbol defining layer; and a counter electrode layer comprising an electronically conductive material being arranged behind said electrolyte layer in the viewing direction of said display, wherein said electrolyte layer is in ionic contact with the first electrode layer and the counter electrode layer. a colour layer which is configured to provide a resulting colour contrast to said at least one switchable segment when comparing said on-state and off-state of the same at least one switchable segment; a first electrode layer comprising an electrically conducting electrochromic and electrochemically active organic polymer material which is electrochemically switchable between two different visually detectable colouring states respectively corresponding to said on-state and said off-state of said switchable segment, said first electrode layer being arranged behind said colour layer in the viewing direction of said display; a symbol defining layer which is electronically and ionically insulating and comprises at least one opening, wherein said at least one opening defines the shape of said at least one predetermined symbol, said symbol defining layer being arranged behind said first electrode layer in the viewing direction of said display; an electrolyte layer being arranged behind said first symbol defining layer in the viewing direction of said display, wherein said electrolyte layer fills and covers the at least one opening of said symbol defining layer; and a counter electrode layer comprising an electronically conductive material being arranged behind said electrolyte layer in the viewing direction of said display, wherein said electrolyte layer is in ionic contact with the first electrode layer and the counter electrode layer.