Method for applying a surface structuring to a surface of a workpiece in accordance with a predetermined image and/or text pattern on a machine tool, comprising: carrying out a feed movement of a milling tool driven in rotation by a work spindle of the machine tool and received in a tool head of the machine tool with at least one protruding cutting edge along the surface of the workpiece, applying the surface structuring in accordance with the predetermined image and/or text pattern to the surface of the workpiece during the feed movement of the milling tool on the basis of a control signal to an actuator integrated in the tool head, which is configured to drive an oscillation of the milling tool on the basis of the control signal, wherein the actuator is configured to drive an oscillation in the axial direction of the milling tool, and an axial direction of the tool during the feed movement along the surface of the workpiece is oriented parallel to a normal vector of the surface of the workpiece, characterised in that: the image and/or text pattern used for the surface structuring, for indicating positions of the pattern on the surface of the workpiece, is converted into pattern position data before the machining method, the control signal comprises a high-frequency carrier signal and a useful signal modulating the carrier signal, which is generated on the basis of pattern position data indicating the predetermined image and/or text pattern, the control signal is transmitted inductively from a primary coil arranged as a transmitter unit on the work spindle to a secondary coil arranged as a receiver unit on the tool head. carrying out a feed movement of a milling tool driven in rotation by a work spindle of the machine tool and received in a tool head of the machine tool with at least one protruding cutting edge along the surface of the workpiece, applying the surface structuring in accordance with the predetermined image and/or text pattern to the surface of the workpiece during the feed movement of the milling tool on the basis of a control signal to an actuator integrated in the tool head, which is configured to drive an oscillation of the milling tool on the basis of the control signal, wherein the actuator is configured to drive an oscillation in the axial direction of the milling tool, and an axial direction of the tool during the feed movement along the surface of the workpiece is oriented parallel to a normal vector of the surface of the workpiece, wherein the actuator is configured to drive an oscillation in the axial direction of the milling tool, and an axial direction of the tool during the feed movement along the surface of the workpiece is oriented parallel to a normal vector of the surface of the workpiece, characterised in that: the image and/or text pattern used for the surface structuring, for indicating positions of the pattern on the surface of the workpiece, is converted into pattern position data before the machining method, the control signal comprises a high-frequency carrier signal and a useful signal modulating the carrier signal, which is generated on the basis of pattern position data indicating the predetermined image and/or text pattern, the control signal is transmitted inductively from a primary coil arranged as a transmitter unit on the work spindle to a secondary coil arranged as a receiver unit on the tool head. the image and/or text pattern used for the surface structuring, for indicating positions of the pattern on the surface of the workpiece, is converted into pattern position data before the machining method, the control signal comprises a high-frequency carrier signal and a useful signal modulating the carrier signal, which is generated on the basis of pattern position data indicating the predetermined image and/or text pattern, the control signal is transmitted inductively from a primary coil arranged as a transmitter unit on the work spindle to a secondary coil arranged as a receiver unit on the tool head.