A media enhanced shopping cart, comprising: a shopping cart comprising a frame, a handle, a base tray, a plurality of wheels (37, 38), and a basket comprising a bottom, two side walls (23, 34), a nose comprising a front wall, and a rear comprising a rear wall; a computing device comprising a central processing unit, a memory, a network transceiver configured for wireless communication, wherein the computing device is attached to the shopping cart; a locationing component for determining a location and a direction of travel of the cart within a store based on a proximity scan, wherein the locationing component comprises at least one outward radio frequency identification reader comprising one or more outward radio frequency identification antennas for determining a location of the cart and wherein the outward radio frequency identification reader is operably coupled to the computing device and wherein the locationing component is configured to: collect signals from a plurality of radio frequency identification tags that are positioned within the store; eliminate signals from any radio frequency identification tag that is not associated with a location within the store; convert remaining signals from the radio frequency identification tags to locations with respect to an electronic representation of the store; determine the location of the cart from the locations of the radio frequency identification tags; and determine a direction of travel of the cart by evaluating an orientation differential of the locations of the radio frequency identification tags; the media enhanced shopping cart further comprising a display component operably coupled to the computing device and having a screen comprising a viewable area, wherein the display component displays one or more advertisements based on the location of the cart determined by the locationing component. a shopping cart comprising a frame, a handle, a base tray, a plurality of wheels (37, 38), and a basket comprising a bottom, two side walls (23, 34), a nose comprising a front wall, and a rear comprising a rear wall; a computing device comprising a central processing unit, a memory, a network transceiver configured for wireless communication, wherein the computing device is attached to the shopping cart; a locationing component for determining a location and a direction of travel of the cart within a store based on a proximity scan, wherein the locationing component comprises at least one outward radio frequency identification reader comprising one or more outward radio frequency identification antennas for determining a location of the cart and wherein the outward radio frequency identification reader is operably coupled to the computing device and wherein the locationing component is configured to: collect signals from a plurality of radio frequency identification tags that are positioned within the store; eliminate signals from any radio frequency identification tag that is not associated with a location within the store; convert remaining signals from the radio frequency identification tags to locations with respect to an electronic representation of the store; determine the location of the cart from the locations of the radio frequency identification tags; and determine a direction of travel of the cart by evaluating an orientation differential of the locations of the radio frequency identification tags; the media enhanced shopping cart further comprising a display component operably coupled to the computing device and having a screen comprising a viewable area, wherein the display component displays one or more advertisements based on the location of the cart determined by the locationing component. collect signals from a plurality of radio frequency identification tags that are positioned within the store; eliminate signals from any radio frequency identification tag that is not associated with a location within the store; convert remaining signals from the radio frequency identification tags to locations with respect to an electronic representation of the store; determine the location of the cart from the locations of the radio frequency identification tags; and determine a direction of travel of the cart by evaluating an orientation differential of the locations of the radio frequency identification tags; the media enhanced shopping cart further comprising a display component operably coupled to the computing device and having a screen comprising a viewable area, wherein the display component displays one or more advertisements based on the location of the cart determined by the locationing component.