Applicator device for a product in stick form comprising: - a tubular case (2; 102) extending along a longitudinal axis between first and second ends (2a, 2b; 102a, 102b), the second end (2b; 102b) being open, said case being designed to contain a stick of product and comprising: -- a tubular base (3; 103) extending along the longitudinal axis, -- a sleeve (4; 104) mounted freely rotating on the tubular base (3; 103) about the longitudinal axis between the first and second angular positions, - a shutter device designed to close the second end of the case and controlled by relative rotation of the sleeve (4; 104) relative to the base (3; 103) to open when said sleeve is rotated in a first angular direction relative to the tubular base and to close when said sleeve is rotated in a second angular direction opposite the first angular direction relative to the tubular base, - a manoeuvring mechanism comprising first and second parts (34, 40) mounted rotating relative to each other about the longitudinal axis and a cup carrying the stick of product, the first and second parts (34, 40) being driven in rotation respectively with the tubular base (3; 103) and with the sleeve (4; 104) and being designed to move the cup axially relative to said first and second parts (34, 40) towards the second end (2b; 102b) of the case when said sleeve is rotated in the first angular direction relative to the tubular base and towards the first end (2a; 102a) of the case when said sleeve is rotated in the second angular direction relative to the tubular base, characterised in that the first and second parts (34, 40) of the manoeuvring mechanism are mounted axially sliding respectively relative to the tubular base (3; 103) and to the sleeve (4; 104), with the tubular case being furthermore connected to one of said first and second parts (34, 40) of the manoeuvring mechanism by a guiding device (42, 16, 18; 42, 116, 118) designed to: - axially displace said first and second parts (34, 40) of the manoeuvring mechanism towards the second end (2b; 102b) of the case when the sleeve (4; 104) is rotated in the first angular direction relative to the tubular base (3; 103) from an intermediate angular position between said first and second angular positions, - axially displace said first and second parts (34, 40) of the manoeuvring mechanism towards the first end of the case when said sleeve is rotated in the second angular direction relative to the tubular base between the second angular position and the intermediate angular position, - and to not axially displace said first and second parts (34, 40) of the manoeuvring mechanism towards the first end of the case when said sleeve is in an angular position between the first angular position and the intermediate angular position. - a tubular case (2; 102) extending along a longitudinal axis between first and second ends (2a, 2b; 102a, 102b), the second end (2b; 102b) being open, said case being designed to contain a stick of product and comprising: -- a tubular base (3; 103) extending along the longitudinal axis, -- a sleeve (4; 104) mounted freely rotating on the tubular base (3; 103) about the longitudinal axis between the first and second angular positions, -- a tubular base (3; 103) extending along the longitudinal axis, -- a sleeve (4; 104) mounted freely rotating on the tubular base (3; 103) about the longitudinal axis between the first and second angular positions, - a shutter device designed to close the second end of the case and controlled by relative rotation of the sleeve (4; 104) relative to the base (3; 103) to open when said sleeve is rotated in a first angular direction relative to the tubular base and to close when said sleeve is rotated in a second angular direction opposite the first angular direction relative to the tubular base, - a manoeuvring mechanism comprising first and second parts (34, 40) mounted rotating relative to each other about the longitudinal axis and a cup carrying the stick of product, the first and second parts (34, 40) being driven in rotation respectively with the tubular base (3; 103) and with the sleeve (4; 104) and being designed to move the cup axially relative to said first and second parts (34, 40) towards the second end (2b; 102b) of the case when said sleeve is rotated in the first angular direction relative to the tubular base and towards the first end (2a; 102a) of the case when said sleeve is rotated in the second angular direction relative to the tubular base, - axially displace said first and second parts (34, 40) of the manoeuvring mechanism towards the second end (2b; 102b) of the case when the sleeve (4; 104) is rotated in the first angular direction relative to the tubular base (3; 103) from an intermediate angular position between said first and second angular positions, - axially displace said first and second parts (34, 40) of the manoeuvring mechanism towards the first end of the case when said sleeve is rotated in the second angular direction relative to the tubular base between the second angular position and the intermediate angular position, - and to not axially displace said first and second parts (34, 40) of the manoeuvring mechanism towards the first end of the case when said sleeve is in an angular position between the first angular position and the intermediate angular position.