A system, comprising: a processor; and a memory accessible by the processor, the memory storing instructions that, when executed by the processor, cause the processor to perform operations comprising: receiving (642, 662) an input adding an industrial automation device to an industrial automation system including a plurality of industrial automation devices; generating (644, 664) a name for the industrial automation device based on a naming convention and a location of the industrial automation device within the industrial automation system, wherein the naming convention defines an object type field and a number field, wherein the object type field comprises an object type of a plurality of object types, and wherein the naming convention further defines that values for the number field increase or decrease with each instantiation of the object type along a flow path of the industrial automation system; determining (666, 668), for one or more industrial automation devices of the plurality of industrial automation devices, a name change based on the addition of the industrial automation device to the industrial automation system, wherein the name change comprises generating a replacement name according to the naming convention, and replacing a previous name with the replacement name; and updating (648, 670) one or more respective configurations of the plurality of industrial automation devices based on the one or more name changes. a processor; and a memory accessible by the processor, the memory storing instructions that, when executed by the processor, cause the processor to perform operations comprising: receiving (642, 662) an input adding an industrial automation device to an industrial automation system including a plurality of industrial automation devices; generating (644, 664) a name for the industrial automation device based on a naming convention and a location of the industrial automation device within the industrial automation system, wherein the naming convention defines an object type field and a number field, wherein the object type field comprises an object type of a plurality of object types, and wherein the naming convention further defines that values for the number field increase or decrease with each instantiation of the object type along a flow path of the industrial automation system; determining (666, 668), for one or more industrial automation devices of the plurality of industrial automation devices, a name change based on the addition of the industrial automation device to the industrial automation system, wherein the name change comprises generating a replacement name according to the naming convention, and replacing a previous name with the replacement name; and updating (648, 670) one or more respective configurations of the plurality of industrial automation devices based on the one or more name changes. receiving (642, 662) an input adding an industrial automation device to an industrial automation system including a plurality of industrial automation devices; generating (644, 664) a name for the industrial automation device based on a naming convention and a location of the industrial automation device within the industrial automation system, wherein the naming convention defines an object type field and a number field, wherein the object type field comprises an object type of a plurality of object types, and wherein the naming convention further defines that values for the number field increase or decrease with each instantiation of the object type along a flow path of the industrial automation system; determining (666, 668), for one or more industrial automation devices of the plurality of industrial automation devices, a name change based on the addition of the industrial automation device to the industrial automation system, wherein the name change comprises generating a replacement name according to the naming convention, and replacing a previous name with the replacement name; and updating (648, 670) one or more respective configurations of the plurality of industrial automation devices based on the one or more name changes.