An adhesive tape cartridge comprising: an adhesive tape roll wound an adhesive tape comprising an adhesive layer and a separation material layer covering said adhesive layer; a peeling part configured to peel said separation material layer from said adhesive tape fed out from said adhesive tape roll, and thereby to generate an affixing tape (150"); and a separation material roll configured to wind said separation material layer peeled by said peeling part; characterized by a support member that respectively rotatably supports said adhesive tape roll and said separation material roll; and adhering means configured to reseparably adhere said affixing tape (150") generated by the peeling of said separation material layer by said peeling part, wherein said adhering means is adhesive holding means configured to reseparably adhere a first area of said adhesive layer of said affixing tape (150") generated by the peeling of said separation material layer by said peeling part, and to hold a second area other than said first area in a state of exposure in the air, said adhesive holding means comprises: a concave part configured to hold said second area of said affixing tape (150") in the air, and to receive a tip end part of a connecting tape for sticking and connecting to said adhesive layer of said affixing tape (150"); and an adhering part that is respectively provided on both sides of said concave part and is configured to reseparably adhere said first area of said affixing tape (150") while keeping said first area separated from said tip end part of said connecting tape received in said concave part in a tape thickness direction, the first area being positioned on both sides of said second area in a width direction of said affixing tape (150"). an adhesive tape roll wound an adhesive tape comprising an adhesive layer and a separation material layer covering said adhesive layer; a peeling part configured to peel said separation material layer from said adhesive tape fed out from said adhesive tape roll, and thereby to generate an affixing tape (150"); and a separation material roll configured to wind said separation material layer peeled by said peeling part; characterized by a support member that respectively rotatably supports said adhesive tape roll and said separation material roll; and adhering means configured to reseparably adhere said affixing tape (150") generated by the peeling of said separation material layer by said peeling part, wherein said adhering means is adhesive holding means configured to reseparably adhere a first area of said adhesive layer of said affixing tape (150") generated by the peeling of said separation material layer by said peeling part, and to hold a second area other than said first area in a state of exposure in the air, said adhesive holding means comprises: a concave part configured to hold said second area of said affixing tape (150") in the air, and to receive a tip end part of a connecting tape for sticking and connecting to said adhesive layer of said affixing tape (150"); and an adhering part that is respectively provided on both sides of said concave part and is configured to reseparably adhere said first area of said affixing tape (150") while keeping said first area separated from said tip end part of said connecting tape received in said concave part in a tape thickness direction, the first area being positioned on both sides of said second area in a width direction of said affixing tape (150"). a concave part configured to hold said second area of said affixing tape (150") in the air, and to receive a tip end part of a connecting tape for sticking and connecting to said adhesive layer of said affixing tape (150"); and an adhering part that is respectively provided on both sides of said concave part and is configured to reseparably adhere said first area of said affixing tape (150") while keeping said first area separated from said tip end part of said connecting tape received in said concave part in a tape thickness direction, the first area being positioned on both sides of said second area in a width direction of said affixing tape (150").