A liquid applying apparatus comprising: a liquid applying means (1001, 1002, 1003), which is provided with an applying member that is adapted to apply a liquid to a medium and a holding member for forming a liquid holding space to hold the liquid, for applying the liquid held in the liquid holding space to the medium through the applying member by rotating the applying member; a storage means for storing the liquid; a first path that is adapted to allow the storage means and the holding member to communicate with each other; a second path that is adapted to allow the storage means and the holding member to communicate with each other; and a collecting means for allowing the first or second path to communicate with the air to generate a flow of the liquid in a channel including the first path, the liquid holding space and the second path so that the flow collects the liquid from the channel to the storage means (3003, characterized in that the holding member has a space forming base material and an annular abutting member, the annular abutting member is fastened to the space forming base material and is formed integrally and seamlessly and abuts against the applying member such that said abutment is conform to the shape of the peripheral surface of the applying member and that the liquid holding space is closed by the abutting member, one surface of the space forming base material, and the outer peripheral surface of the applying member, and as viewed from its front (Fig. 3), from above (Fig. 6) and from its side (Figs. 7 and 8), longitudinally opposite sides of the annular abutting member are gently curved such that the whole annular abutting member is uniformly elastically deformed when the annular abutting member is abutted against the applying member, and wherein a liquid supplying port connected to the first path is formed near one curved part of the abutting member, whereas a liquid collecting port connected to the second path is formed near the other curved part of the abutting member. a liquid applying means (1001, 1002, 1003), which is provided with an applying member that is adapted to apply a liquid to a medium and a holding member for forming a liquid holding space to hold the liquid, for applying the liquid held in the liquid holding space to the medium through the applying member by rotating the applying member; a storage means for storing the liquid; a first path that is adapted to allow the storage means and the holding member to communicate with each other; a second path that is adapted to allow the storage means and the holding member to communicate with each other; and a collecting means for allowing the first or second path to communicate with the air to generate a flow of the liquid in a channel including the first path, the liquid holding space and the second path so that the flow collects the liquid from the channel to the storage means (3003, characterized in that the holding member has a space forming base material and an annular abutting member, the annular abutting member is fastened to the space forming base material and is formed integrally and seamlessly and abuts against the applying member such that said abutment is conform to the shape of the peripheral surface of the applying member and that the liquid holding space is closed by the abutting member, one surface of the space forming base material, and the outer peripheral surface of the applying member, and as viewed from its front (Fig. 3), from above (Fig. 6) and from its side (Figs. 7 and 8), longitudinally opposite sides of the annular abutting member are gently curved such that the whole annular abutting member is uniformly elastically deformed when the annular abutting member is abutted against the applying member, and wherein a liquid supplying port connected to the first path is formed near one curved part of the abutting member, whereas a liquid collecting port connected to the second path is formed near the other curved part of the abutting member.