An automotive lamp comprising a lamp housing for installation in a vehicle, the lamp housing having an inboard side and an outboard side, wherein the vehicle defines a longitudinal vehicle axis, and a plurality of reflector modules arranged linearly within the lamp housing, each reflector module (20, 22, 24, 26, 28) including: a support coupled to the lamp housing, a reflector extending from the support and defining a focus (50, 52, 54, 56, 58) on a surface of the support, and a first light emitting diode (36, 40) positioned on the surface of the support at the focus of the reflector and operable to direct light at the reflector, wherein each reflector module produces a fog lamp light pattern when the first LED (36, 40) is energized, wherein each of a first reflector module (20, 22, 26, 28) and a second reflector module (20, 22, 26, 28) of the plurality of reflector modules: (i) includes a second LED positioned on the surface of the support offset from the focus of the reflector, the second LED being operable to direct light at the reflector, and (ii) produces a daytime running lamp light pattern when the second LED is energized, and wherein the plurality of reflector modules further comprises a third reflector module positioned between the first reflector module and the second reflector module, wherein the automotive lamp further comprises an electronic controller configured to (i) energize the first LED of the third reflector module when the first LEDs of the first reflector module and the second reflector module are energized and (ii) energize the first LED of the third reflector module when the second LEDs of the first reflector module and the second reflector module are energized a lamp housing for installation in a vehicle, the lamp housing having an inboard side and an outboard side, wherein the vehicle defines a longitudinal vehicle axis, and a plurality of reflector modules arranged linearly within the lamp housing, each reflector module (20, 22, 24, 26, 28) including: a support coupled to the lamp housing, a reflector extending from the support and defining a focus (50, 52, 54, 56, 58) on a surface of the support, and a first light emitting diode (36, 40) positioned on the surface of the support at the focus of the reflector and operable to direct light at the reflector, a support coupled to the lamp housing, a reflector extending from the support and defining a focus (50, 52, 54, 56, 58) on a surface of the support, and a first light emitting diode (36, 40) positioned on the surface of the support at the focus of the reflector and operable to direct light at the reflector, wherein each reflector module produces a fog lamp light pattern when the first LED (36, 40) is energized, wherein each of a first reflector module (20, 22, 26, 28) and a second reflector module (20, 22, 26, 28) of the plurality of reflector modules: (i) includes a second LED positioned on the surface of the support offset from the focus of the reflector, the second LED being operable to direct light at the reflector, and (ii) produces a daytime running lamp light pattern when the second LED is energized, and wherein the plurality of reflector modules further comprises a third reflector module positioned between the first reflector module and the second reflector module, wherein the automotive lamp further comprises an electronic controller configured to (i) energize the first LED of the third reflector module when the first LEDs of the first reflector module and the second reflector module are energized and (ii) energize the first LED of the third reflector module when the second LEDs of the first reflector module and the second reflector module are energized