Laundry washing machine comprising: an outer casing, a washing tub, which is arranged inside the casing, a rotatable drum, which is arranged in axially rotating manner inside the washing tub and is designed to receive laundry to be washed, a detergent dispensing assembly, which is designed for supplying laundry detergent into the washing tub, a water softening system, which is designed to receive fresh water from a water mains and reduce the hardness degree of the fresh water in order to supply softened water the detergent dispensing assembly and/or to the washing tub, during one or more softened water laundry washing phases; a controller; a control panel configured to allow operator to input information associated with a laundry washing course comprising one or more softened water laundry washing phase/s; said laundry washing machine being characterized by: the control panel being configured to allow the operator to input information being indicative of a time saving washing course to be performed; and by the controller being configured to determine a time saving value (tSi) associated with the duration of one or more laundry washing phases of the washing courses to be performed, based on the softened water laundry washing phase/s of said laundry washing course, and to control and activate the water softening system so as to selectively supply softened, or mixed, or fresh water during the washing course. an outer casing, a washing tub, which is arranged inside the casing, a rotatable drum, which is arranged in axially rotating manner inside the washing tub and is designed to receive laundry to be washed, a detergent dispensing assembly, which is designed for supplying laundry detergent into the washing tub, a water softening system, which is designed to receive fresh water from a water mains and reduce the hardness degree of the fresh water in order to supply softened water the detergent dispensing assembly and/or to the washing tub, during one or more softened water laundry washing phases; a controller; a control panel configured to allow operator to input information associated with a laundry washing course comprising one or more softened water laundry washing phase/s; said laundry washing machine being characterized by: the control panel being configured to allow the operator to input information being indicative of a time saving washing course to be performed; and by the controller being configured to determine a time saving value (tSi) associated with the duration of one or more laundry washing phases of the washing courses to be performed, based on the softened water laundry washing phase/s of said laundry washing course, and to control and activate the water softening system so as to selectively supply softened, or mixed, or fresh water during the washing course. the control panel being configured to allow the operator to input information being indicative of a time saving washing course to be performed; and by the controller being configured to determine a time saving value (tSi) associated with the duration of one or more laundry washing phases of the washing courses to be performed, based on the softened water laundry washing phase/s of said laundry washing course, and to control and activate the water softening system so as to selectively supply softened, or mixed, or fresh water during the washing course.