A non-pressure sensitive adhesive composition having a rolling ball tack greater than 30 cm according to Pressure Sensitive Tape Council Test No. 6; ASTM D3121-73, intended for use as a personal hygiene construction adhesive, elastic attachment adhesive, and hot-melt adhesive comprising: a blend of poly-alpha-olefin, styrenic block copolymer, and tackifying resin, said styrenic block copolymer having a melt flow rate greater than 100 g/10 min at 230°C, and 2.16 kg mass according to ASTM D-1238, said styrenic block copolymer being selectively hydrogenated styrene-diene-styrene or selectively hydrogenated controlled distribution styrene-diene/styrene-styrene, wherein the diene is butadiene, isoprene, or mixtures thereof, wherein the term controlled distribution is defined as a molecular structure having the following attributes: terminal regions adjacent to the styrene homopolymer blocks that are rich in conjugated diene units; one or more regions not adjacent to the styrene homopolymer blocks that are rich in styrene units; and an overall structure having relatively low blockiness, wherein the term rich in is defined as greater than the average amount, wherein the term relatively low blockiness is defined as having a blockiness index less than 40, the blockiness index being defined to be the proportion of styrenic units in the polymer having two styrenic nearest neighbors on the polymer chain, and is calculated as the percentage of blocky styrene to total styrene units according to the formula blocky % = 100 times blocky styrene units / total styrene units, wherein the blocky styrene units and total styrene units are determined using H-1 NMR, by determining the total number of styrene units by integrating the total styrene aromatic signal in the H-1 NMR spectrum from 7.5 to 6.2 ppm and dividing this quantity by 5, and determining the blocky styrene units by integrating the portion of the aromatic signal in the H-1 NMR spectrum from the signal minimum between 6.88 and 6.80 to 6.2 ppm and dividing this quantity by 2, wherein said styrenic block copolymer is a selectively hydrogenated linear or coupled block copolymer having the structure of SDS or n X, respectively, wherein S is styrene, D is diene or diene/styrene, where n = 2 or 3; and X is a coupling agent residue, wherein said tackifying resin is polystyrene block compatible resin, midblock compatible resin, or both a polystyrene block compatible resin and a midblock compatible resin, wherein the polystyrene block compatible resin is selected from the group consisting of coumarone-indene resin, polyindene resin, poly(methyl indene) resin, polystyrene resin, vinyltoluene-alphamethylstyrene resin, alphamethylstyrene resin and polyphenylene ether, and the resin compatible with the midblock is selected from the group consisting of compatible C5 hydrocarbon resins, hydrogenated C5 hydrocarbon resins, styrenated C5 resins, C5/C9 resins, styrenated terpene resins, fully hydrogenated or partially hydrogenated C9 hydrocarbon resins, rosins esters, rosins derivatives and mixtures thereof, wherein each styrene block has a peak molecular weight of between 5000 and 7000, and the total peak weight for either block copolymer is between 45000 to 65000, wherein the molecular weight refers to the true molecular weight in g/mol, and is measured with gel permeation chromatography using polystyrene calibration standards according to ASTM D3536, and wherein said poly-alpha-olefin comprises at least 30 wt. % of said composition, said styrenic block copolymer is present from 10 to 35 wt. % of said composition, and said tackifying resin is present from 20 to 60 wt. % of said composition, the total adding up to 100%.