A method comprising: receiving information indicative of a wireless coverage area associated with each of a plurality of base stations within a geographic area; identifying at least one potential deployment customer to deploy at least one femto base station to within the geographic area, wherein the potential deployment customer does not have a femto base station deployed, and wherein identifying the at least one potential deployment customer comprises: identifying at least one potential deployment location within the geographic area based on one or both of wireless usage data and wireless performance data associated with current customers within the potential deployment location; and identifying at least one potential deployment customer to deploy at least one femto base station to within the geographic area based on the potential deployment location; the method further comprising: determining one or more initial configuration parameters for deployment of the at least one femto base station to the at least one potential deployment customer within the geographic area, wherein the initial configuration parameters comprise whether to configure the at least one femto base station to operate in an open subscription group, a closed subscription group, or a hybrid subscription group; and generating one or more promotional offers specific to the at least one potential deployment customer and directed to the potential deployment of a femto base station for the potential deployment customer. receiving information indicative of a wireless coverage area associated with each of a plurality of base stations within a geographic area; identifying at least one potential deployment customer to deploy at least one femto base station to within the geographic area, wherein the potential deployment customer does not have a femto base station deployed, and wherein identifying the at least one potential deployment customer comprises: identifying at least one potential deployment location within the geographic area based on one or both of wireless usage data and wireless performance data associated with current customers within the potential deployment location; and identifying at least one potential deployment customer to deploy at least one femto base station to within the geographic area based on the potential deployment location; the method further comprising: determining one or more initial configuration parameters for deployment of the at least one femto base station to the at least one potential deployment customer within the geographic area, wherein the initial configuration parameters comprise whether to configure the at least one femto base station to operate in an open subscription group, a closed subscription group, or a hybrid subscription group; and generating one or more promotional offers specific to the at least one potential deployment customer and directed to the potential deployment of a femto base station for the potential deployment customer. identifying at least one potential deployment location within the geographic area based on one or both of wireless usage data and wireless performance data associated with current customers within the potential deployment location; and identifying at least one potential deployment customer to deploy at least one femto base station to within the geographic area based on the potential deployment location; the method further comprising: determining one or more initial configuration parameters for deployment of the at least one femto base station to the at least one potential deployment customer within the geographic area, wherein the initial configuration parameters comprise whether to configure the at least one femto base station to operate in an open subscription group, a closed subscription group, or a hybrid subscription group; and generating one or more promotional offers specific to the at least one potential deployment customer and directed to the potential deployment of a femto base station for the potential deployment customer. determining one or more initial configuration parameters for deployment of the at least one femto base station to the at least one potential deployment customer within the geographic area, wherein the initial configuration parameters comprise whether to configure the at least one femto base station to operate in an open subscription group, a closed subscription group, or a hybrid subscription group; and generating one or more promotional offers specific to the at least one potential deployment customer and directed to the potential deployment of a femto base station for the potential deployment customer.