A system, comprising: an incentive protocol platform; and at least one participant electronic device communicatively coupled to the incentive protocol platform, wherein the at least one participant electronic device includes biometric feedback device functions through which biometric data is obtained from a participant and transmitted to the incentive protocol platform as biometric data, wherein the incentive protocol platform further includes: an incentive transaction communication module configured to receive the biometric data from the at least one participant electronic device; an incentive transaction module configured to generate an incentive unit transaction based on the biometric data by using one or more incentive protocol system rules to determine a type or amount of an incentive unit that is to be distributed for non-transactional behavior of the participant associated with the biometric data; and an incentive distribution module configured to receive incentive unit transaction data from the incentive transaction module and distribute the incentive unit to a wallet associated with the participant, wherein the incentive distribution module is further configured to broadcast the incentive unit transaction data to an incentive protocol network for inclusion in a distributed ledger to confirm the incentive unit transaction including the incentive unit transmitted to the wallet associated with the participant; wherein the incentive protocol platform further includes a white-label service that is configured to issue white-label tokens on top of a coalition distributed ledger as a stand-alone program, wherein the white-label tokens function as the incentive unit. an incentive protocol platform; and at least one participant electronic device communicatively coupled to the incentive protocol platform, wherein the at least one participant electronic device includes biometric feedback device functions through which biometric data is obtained from a participant and transmitted to the incentive protocol platform as biometric data, wherein the incentive protocol platform further includes: an incentive transaction communication module configured to receive the biometric data from the at least one participant electronic device; an incentive transaction module configured to generate an incentive unit transaction based on the biometric data by using one or more incentive protocol system rules to determine a type or amount of an incentive unit that is to be distributed for non-transactional behavior of the participant associated with the biometric data; and an incentive distribution module configured to receive incentive unit transaction data from the incentive transaction module and distribute the incentive unit to a wallet associated with the participant, wherein the incentive distribution module is further configured to broadcast the incentive unit transaction data to an incentive protocol network for inclusion in a distributed ledger to confirm the incentive unit transaction including the incentive unit transmitted to the wallet associated with the participant; an incentive transaction communication module configured to receive the biometric data from the at least one participant electronic device; an incentive transaction module configured to generate an incentive unit transaction based on the biometric data by using one or more incentive protocol system rules to determine a type or amount of an incentive unit that is to be distributed for non-transactional behavior of the participant associated with the biometric data; and an incentive distribution module configured to receive incentive unit transaction data from the incentive transaction module and distribute the incentive unit to a wallet associated with the participant, wherein the incentive distribution module is further configured to broadcast the incentive unit transaction data to an incentive protocol network for inclusion in a distributed ledger to confirm the incentive unit transaction including the incentive unit transmitted to the wallet associated with the participant;