An electrochromic display device (200, 300), comprising: a transparent substrate (202, 302); at least one electrochromic layer (206, 306), provided on the transparent substrate (202, 302), wherein, in case of the at least one electrochromic layer (206, 306) being electrically insulating, a first electrically conducting layer (204, 304) is interposed between the at least one electrochromic layer (206, 306) and the transparent substrate (202, 302); an ionically conducting layer (216, 316), provided on the at least one electrochromic layer (206, 306), the ionically conducting layer (216, 316) comprising an ionic conducting polymer, wherein the ionically conducting layer (216, 316) comprises a plurality of segments (217, 317), the plurality of segments (217, 317) being partially or completely separated from each other and partially or completely ionically insulated from each other in a parallel direction to the plane of the ionically conducting layer (216, 316); a pattern defining layer (212, 312) defined on the ionically conducting layer (216, 316) and defining an image, wherein the pattern defining layer (212, 312) is electronically and ionically insulating and comprises one or more of openings (213, 313); an electrolyte layer (208, 308) provided on the pattern defining layer (212, 312), wherein the electrolyte layer (208, 308) is in ionic contact with the ionically conducting layer (216, 316) through the one or more openings (213, 313) of the pattern defining layer (212, 312); and a second electrically conducting layer (210, 310) provided on the electrolyte layer (208, 308) such that applying an electrical potential across one of an electrically conducting one of the at least one electrochromic layer (206, 306) or the first electrically conducting layer (204, 304), and the second electrically conducting layer (210, 310) causes display of the image defined by the pattern defining layer (212, 312). a transparent substrate (202, 302); at least one electrochromic layer (206, 306), provided on the transparent substrate (202, 302), wherein, in case of the at least one electrochromic layer (206, 306) being electrically insulating, a first electrically conducting layer (204, 304) is interposed between the at least one electrochromic layer (206, 306) and the transparent substrate (202, 302); an ionically conducting layer (216, 316), provided on the at least one electrochromic layer (206, 306), the ionically conducting layer (216, 316) comprising an ionic conducting polymer, wherein the ionically conducting layer (216, 316) comprises a plurality of segments (217, 317), the plurality of segments (217, 317) being partially or completely separated from each other and partially or completely ionically insulated from each other in a parallel direction to the plane of the ionically conducting layer (216, 316); a pattern defining layer (212, 312) defined on the ionically conducting layer (216, 316) and defining an image, wherein the pattern defining layer (212, 312) is electronically and ionically insulating and comprises one or more of openings (213, 313); an electrolyte layer (208, 308) provided on the pattern defining layer (212, 312), wherein the electrolyte layer (208, 308) is in ionic contact with the ionically conducting layer (216, 316) through the one or more openings (213, 313) of the pattern defining layer (212, 312); and a second electrically conducting layer (210, 310) provided on the electrolyte layer (208, 308) such that applying an electrical potential across one of an electrically conducting one of the at least one electrochromic layer (206, 306) or the first electrically conducting layer (204, 304), and the second electrically conducting layer (210, 310) causes display of the image defined by the pattern defining layer (212, 312).