A method for displaying a customized video sequence during a channel change interval, said method comprising: displaying a first channel; storing a plurality of customized video sequences in a single video file, said plurality of customized video sequences being relevant to a plurality of channels; opening said video file and placing said video file in a pause mode; receiving a channel change request from a user requesting a second channel for display; displaying a video sequence during said channel change interval; and displaying a second channel; wherein, said displaying a video sequence during said channel change interval further comprises: displaying a black screen with no audio and no video for a short duration; identifying a customized video sequence relevant to said second channel from said plurality of customized video sequences; playing out said video file from a position corresponding to said identified customized video sequence relevant to said second channel, said position being specified in a metadata table specifying relationships between video sequences and related positions in said video file, said playing out comprising: playing out a first video portion of said identified customized video sequence relevant to said second channel until an end point of said first video portion signaled in metadata provided by a television operator; playing out a second video portion of said identified customized video sequence relevant to said second channel until said second channel is ready to be displayed; and repetitively playing out said second video portion when an end point of said second video portion signaled in said metadata is reached and until said second channel is ready to be displayed. displaying a first channel; storing a plurality of customized video sequences in a single video file, said plurality of customized video sequences being relevant to a plurality of channels; opening said video file and placing said video file in a pause mode; receiving a channel change request from a user requesting a second channel for display; displaying a video sequence during said channel change interval; and displaying a second channel; wherein, said displaying a video sequence during said channel change interval further comprises: displaying a black screen with no audio and no video for a short duration; identifying a customized video sequence relevant to said second channel from said plurality of customized video sequences; playing out said video file from a position corresponding to said identified customized video sequence relevant to said second channel, said position being specified in a metadata table specifying relationships between video sequences and related positions in said video file, said playing out comprising: playing out a first video portion of said identified customized video sequence relevant to said second channel until an end point of said first video portion signaled in metadata provided by a television operator; playing out a second video portion of said identified customized video sequence relevant to said second channel until said second channel is ready to be displayed; and repetitively playing out said second video portion when an end point of said second video portion signaled in said metadata is reached and until said second channel is ready to be displayed.