An imaging apparatus comprising: imaging means; a viewfinder including an eye contacting portion and internal display means, the internal display means being capable of displaying an image captured by the imaging means; eye approaching detection means configured to detect a distance to an object approaching the eye contacting portion; and mode switching means configured to select one of a plurality of operation modes including first and second operation modes; characterized in that the imaging apparatus further comprises: control means configured to perform control such that an on state of the internal display means is changed to an off state based on detection, by the eye approaching detection means, of an object which moves away from the eye contacting portion to a position at or further than a first distance from the eye contacting portion in the first operation mode, and the on state of the internal display means is changed to the off state based on detection, by the eye approaching detection means, of an object which moves away from the eye contacting portion to a position at or further than a second distance, which is larger than the first distance, from the eye contacting portion in the second operation mode wherein the first operation mode is a reproducing mode for reproducing an image and the second operation mode is a recording mode for recording a captured moving image. imaging means; a viewfinder including an eye contacting portion and internal display means, the internal display means being capable of displaying an image captured by the imaging means; eye approaching detection means configured to detect a distance to an object approaching the eye contacting portion; and mode switching means configured to select one of a plurality of operation modes including first and second operation modes; characterized in that the imaging apparatus further comprises: control means configured to perform control such that an on state of the internal display means is changed to an off state based on detection, by the eye approaching detection means, of an object which moves away from the eye contacting portion to a position at or further than a first distance from the eye contacting portion in the first operation mode, and the on state of the internal display means is changed to the off state based on detection, by the eye approaching detection means, of an object which moves away from the eye contacting portion to a position at or further than a second distance, which is larger than the first distance, from the eye contacting portion in the second operation mode wherein the first operation mode is a reproducing mode for reproducing an image and the second operation mode is a recording mode for recording a captured moving image. control means configured to perform control such that an on state of the internal display means is changed to an off state based on detection, by the eye approaching detection means, of an object which moves away from the eye contacting portion to a position at or further than a first distance from the eye contacting portion in the first operation mode, and the on state of the internal display means is changed to the off state based on detection, by the eye approaching detection means, of an object which moves away from the eye contacting portion to a position at or further than a second distance, which is larger than the first distance, from the eye contacting portion in the second operation mode an on state of the internal display means is changed to an off state based on detection, by the eye approaching detection means, of an object which moves away from the eye contacting portion to a position at or further than a first distance from the eye contacting portion in the first operation mode, and the on state of the internal display means is changed to the off state based on detection, by the eye approaching detection means, of an object which moves away from the eye contacting portion to a position at or further than a second distance, which is larger than the first distance, from the eye contacting portion in the second operation mode wherein the first operation mode is a reproducing mode for reproducing an image and the second operation mode is a recording mode for recording a captured moving image.