A call processing method, comprising: calling, by a calling party terminal, a called party terminal; when a duration in which the calling party terminal calls the called party terminal exceeds a second time value and before the duration reaches a first time value, if the called party terminal does not answer, displaying, by the calling party terminal, a first short message control in an outgoing call interface; receiving, by the calling party terminal, first input by using the first short message control, and responding to the first input to display a first short message interface; receiving, by the calling party terminal by using the first short message interface, a first short message text entered by a user; and detecting, by the calling party terminal, second input, responding to the second input to generate a first short message by using the first short message text, and sending the first short message to the called party terminal, wherein the first short message comprises the first short message text, a first preset flag bit, and a first time, the first preset flag bit is used to indicate that the first short message text of the first short message is a reason why the calling party terminal calls the called party terminal, and the first time is a call-out time at which the calling party terminal calls the called party terminal; and wherein the first short message text of the first short message comprises a first keyword, and the first keyword is used to receive a first user operation to open a first application corresponding to the first keyword; wherein the second time value is less than the first time value; when the duration in which the calling party terminal calls the called party terminal exceeds the second time value, continuing the call; when the duration in which the calling party terminal calls the called party terminal exceeds the first time value, ending the call. calling, by a calling party terminal, a called party terminal; when a duration in which the calling party terminal calls the called party terminal exceeds a second time value and before the duration reaches a first time value, if the called party terminal does not answer, displaying, by the calling party terminal, a first short message control in an outgoing call interface; receiving, by the calling party terminal, first input by using the first short message control, and responding to the first input to display a first short message interface; receiving, by the calling party terminal by using the first short message interface, a first short message text entered by a user; and detecting, by the calling party terminal, second input, responding to the second input to generate a first short message by using the first short message text, and sending the first short message to the called party terminal, wherein the first short message comprises the first short message text, a first preset flag bit, and a first time, the first preset flag bit is used to indicate that the first short message text of the first short message is a reason why the calling party terminal calls the called party terminal, and the first time is a call-out time at which the calling party terminal calls the called party terminal; and wherein the first short message text of the first short message comprises a first keyword, and the first keyword is used to receive a first user operation to open a first application corresponding to the first keyword; wherein the second time value is less than the first time value; when the duration in which the calling party terminal calls the called party terminal exceeds the second time value, continuing the call; when the duration in which the calling party terminal calls the called party terminal exceeds the first time value, ending the call.