A computerized system comprising: one or more computer processors; and computer memory storing computer-useable instructions that, when used by the one or more computer processors, cause the one or more computer processors to perform operations comprising: accessing a first deployment profile for a first user of a first plurality of users of a user base, wherein the first deployment profile comprises an early adopter score, wherein the early adopter score is generated based on usage data of an application or an application feature, wherein the early adopter score indicates a quantified level of usage of the application or application feature; executing deployment operations to cause execution of a deployment package for a client associated with the first user, wherein the deployment package is associated with deployment tracking instructions, wherein the deployment package is not executed for a plurality of clients associated with the user base; based on the deployment tracking instructions, accessing deployment data associated with the deployment package, wherein the deployment data are used to identify users based on a unique identifier, an event, a date, and a frequency count; and based on the deployment data and the first deployment profile, identifying a second user for executing the deployment package, wherein the second user is associated with a second deployment profile, wherein a fit score is generated based on comparing a first set of user attributes of the first user to a second set of user attributes of the second user, wherein the second user has a high fit score for the first user if they share common usage attributes for an application and application feature, wherein the fit score is used to identify the second user as a candidate for the deployment package when the first user has a high early adopter score for the deployment package. one or more computer processors; and computer memory storing computer-useable instructions that, when used by the one or more computer processors, cause the one or more computer processors to perform operations comprising: accessing a first deployment profile for a first user of a first plurality of users of a user base, wherein the first deployment profile comprises an early adopter score, wherein the early adopter score is generated based on usage data of an application or an application feature, wherein the early adopter score indicates a quantified level of usage of the application or application feature; executing deployment operations to cause execution of a deployment package for a client associated with the first user, wherein the deployment package is associated with deployment tracking instructions, wherein the deployment package is not executed for a plurality of clients associated with the user base; based on the deployment tracking instructions, accessing deployment data associated with the deployment package, wherein the deployment data are used to identify users based on a unique identifier, an event, a date, and a frequency count; and based on the deployment data and the first deployment profile, identifying a second user for executing the deployment package, wherein the second user is associated with a second deployment profile, wherein a fit score is generated based on comparing a first set of user attributes of the first user to a second set of user attributes of the second user, wherein the second user has a high fit score for the first user if they share common usage attributes for an application and application feature, wherein the fit score is used to identify the second user as a candidate for the deployment package when the first user has a high early adopter score for the deployment package. accessing a first deployment profile for a first user of a first plurality of users of a user base, wherein the first deployment profile comprises an early adopter score, wherein the early adopter score is generated based on usage data of an application or an application feature, wherein the early adopter score indicates a quantified level of usage of the application or application feature; executing deployment operations to cause execution of a deployment package for a client associated with the first user, wherein the deployment package is associated with deployment tracking instructions, wherein the deployment package is not executed for a plurality of clients associated with the user base; based on the deployment tracking instructions, accessing deployment data associated with the deployment package, wherein the deployment data are used to identify users based on a unique identifier, an event, a date, and a frequency count; and based on the deployment data and the first deployment profile, identifying a second user for executing the deployment package, wherein the second user is associated with a second deployment profile, wherein a fit score is generated based on comparing a first set of user attributes of the first user to a second set of user attributes of the second user, wherein the second user has a high fit score for the first user if they share common usage attributes for an application and application feature, wherein the fit score is used to identify the second user as a candidate for the deployment package when the first user has a high early adopter score for the deployment package.