A packaging system comprising - a closable container for receiving a plurality of water-soluble film pouches and at least one fragrance composition carrier that can be freely positioned in the container, - at least one first group of water-soluble film pouches that store at least one washing or cleaning agent preparation containing a fragrance composition, ∘ wherein the fragrance composition is present in the washing or cleaning agent preparation in a concentration of from 0.1-5 wt.%, preferably 0.2-3 wt.%, particularly preferably 0.3-2 wt.%, - at least one fragrance composition carrier that can be positioned in the container, wherein ∘ the fragrance composition in and/or on the fragrance composition carrier and the fragrance composition in at least the first group of water-soluble film pouches are substantially olfactometrically identical, ∘ the surface ratio of film pouch to fragrance composition carrier is in the range of 1-200, ∘ the weight ratio between the fragrance composition carrier in the washing or cleaning agent preparation of a film pouch and the fragrance composition carrier is in the range of 1-300, preferably 1-50, particularly preferably 1-10, ∘ the ratio of the volume of the container to the free volume between the film pouches is in the range of 1-5, preferably 2-4, particularly preferably 2.7-3.4. - a closable container for receiving a plurality of water-soluble film pouches and at least one fragrance composition carrier that can be freely positioned in the container, - at least one first group of water-soluble film pouches that store at least one washing or cleaning agent preparation containing a fragrance composition, ∘ wherein the fragrance composition is present in the washing or cleaning agent preparation in a concentration of from 0.1-5 wt.%, preferably 0.2-3 wt.%, particularly preferably 0.3-2 wt.%, ∘ wherein the fragrance composition is present in the washing or cleaning agent preparation in a concentration of from 0.1-5 wt.%, preferably 0.2-3 wt.%, particularly preferably 0.3-2 wt.%, - at least one fragrance composition carrier that can be positioned in the container, wherein ∘ the fragrance composition in and/or on the fragrance composition carrier and the fragrance composition in at least the first group of water-soluble film pouches are substantially olfactometrically identical, ∘ the surface ratio of film pouch to fragrance composition carrier is in the range of 1-200, ∘ the weight ratio between the fragrance composition carrier in the washing or cleaning agent preparation of a film pouch and the fragrance composition carrier is in the range of 1-300, preferably 1-50, particularly preferably 1-10, ∘ the ratio of the volume of the container to the free volume between the film pouches is in the range of 1-5, preferably 2-4, particularly preferably 2.7-3.4. ∘ the fragrance composition in and/or on the fragrance composition carrier and the fragrance composition in at least the first group of water-soluble film pouches are substantially olfactometrically identical, ∘ the surface ratio of film pouch to fragrance composition carrier is in the range of 1-200, ∘ the weight ratio between the fragrance composition carrier in the washing or cleaning agent preparation of a film pouch and the fragrance composition carrier is in the range of 1-300, preferably 1-50, particularly preferably 1-10, ∘ the ratio of the volume of the container to the free volume between the film pouches is in the range of 1-5, preferably 2-4, particularly preferably 2.7-3.4.