A baking device for producing baked products, - the baking device comprising a baking-device frame having a baking-device housing and a baking chamber arranged inside the baking-device housing, - the baking device having an endless baking-tong chain circulating continuously along an intrinsically closed circulating path and moving through the baking chamber, - the baking-tong chain comprising baking-tong carriages coupled to one another by means of connecting devices and having baking tongs which can be opened and closed, particularly can be swung open and shut, - a plurality of rollers being provided, which are connected, such that they can rotate about a roller rotational axis, to the baking-tong carriages and/or the baking-tong chain, - the rollers rolling on at least one vertical guide rail at least along part of the circulating path, for support and for vertically guiding the baking-tong carriages, - the circulating path, along which the baking-tong chain circulates, successively comprising: - an upper essentially horizontally running transport plane, - a rear deflection region, - a lower essentially horizontally running transport plane, and - a front deflection region, - the baking-tong chain being guided in the rear deflection region by deflecting through 180° from the upper transport plane to the lower transport plane, - the baking-tong chain being guided in the front deflection region by deflecting through 180° from the lower transport plane back to the upper transport plane, characterized - in that at least one lateral guide roller is provided, which is connected, such that it can rotate about a lateral guide roller rotational axis, to a baking-tong carriage and/or to the baking-tong chain, - in that at least one lateral guide strip is provided and in that the lateral guide roller rolls on the at least one lateral guide strip of the baking device at least along part of the circulating path, for laterally guiding the baking-tong carriage, - in that the direction of the lateral guide roller rotational axis is inclined with respect to the direction of the roller rotational axis, - and in that the lateral guide strips are arranged substantially rectilinearly along the upper transport plane and along the lower transport plane in each case. - the baking device comprising a baking-device frame having a baking-device housing and a baking chamber arranged inside the baking-device housing, - the baking device having an endless baking-tong chain circulating continuously along an intrinsically closed circulating path and moving through the baking chamber, - the baking-tong chain comprising baking-tong carriages coupled to one another by means of connecting devices and having baking tongs which can be opened and closed, particularly can be swung open and shut, - a plurality of rollers being provided, which are connected, such that they can rotate about a roller rotational axis, to the baking-tong carriages and/or the baking-tong chain, - the rollers rolling on at least one vertical guide rail at least along part of the circulating path, for support and for vertically guiding the baking-tong carriages, - the circulating path, along which the baking-tong chain circulates, successively comprising: - an upper essentially horizontally running transport plane, - a rear deflection region, - a lower essentially horizontally running transport plane, and - a front deflection region, - the baking-tong chain being guided in the rear deflection region by deflecting through 180° from the upper transport plane to the lower transport plane, - the baking-tong chain being guided in the front deflection region by deflecting through 180° from the lower transport plane back to the upper transport plane, characterized - in that at least one lateral guide roller is provided, which is connected, such that it can rotate about a lateral guide roller rotational axis, to a baking-tong carriage and/or to the baking-tong chain, - in that at least one lateral guide strip is provided and in that the lateral guide roller rolls on the at least one lateral guide strip of the baking device at least along part of the circulating path, for laterally guiding the baking-tong carriage, - in that the direction of the lateral guide roller rotational axis is inclined with respect to the direction of the roller rotational axis, - and in that the lateral guide strips are arranged substantially rectilinearly along the upper transport plane and along the lower transport plane in each case.