A method comprising: measuring a thickness profile of a metal strip (136, 208, 536) with a thickness profile measurement sensor (132, 134, 532, 534), wherein the thickness profile measurement sensor (132, 134, 532, 534) is disposed at one of an entry side or an exit side of a rolling mill stand (102, 104, 106, 108, 502, 504, 506, 508) of a rolling mill (100, 500); measuring a flatness of the metal strip (136, 208, 536) with a flatness measurement sensor (132, 134, 532, 534, 130, 530), wherein the flatness measurement sensor (132, 134, 532, 534, 130, 530) is disposed at one of the entry side or the exit side of the rolling mill stand (102, 104, 106, 108, 502, 504, 506, 508); measuring a camber of a roll of the rolling mill with a roll camber sensor (118, 203, 518, 519); measuring a roll gap geometry of the rolling mill stand with a roll gap geometry sensor; receiving data at a controller (540, 542, 544, 546) from at least one of the thickness profile measurement sensor (132, 134, 532, 534), the flatness measurement sensor (132, 134, 532, 534, 130, 530), the roll camber sensor (118, 203, 518, 519), or the roll gap geometry sensor; and adjusting, by the controller (540, 542, 544, 546), a rolling mill control mechanism such that the roll gap geometry provides a desired thickness profile and a desired flatness of the metal strip (136, 208, 536) within predefined tolerances, characterized in that the roll camber sensor (118, 203, 518, 519) monitors the camber of a work roll (112, 116, 202, 204, 512, 516), wherein the roll gap geometry of the rolling mill stand is directly measured by infrared, ultrasonic, touch, laser and/or other suitable sensors. measuring a thickness profile of a metal strip (136, 208, 536) with a thickness profile measurement sensor (132, 134, 532, 534), wherein the thickness profile measurement sensor (132, 134, 532, 534) is disposed at one of an entry side or an exit side of a rolling mill stand (102, 104, 106, 108, 502, 504, 506, 508) of a rolling mill (100, 500); measuring a flatness of the metal strip (136, 208, 536) with a flatness measurement sensor (132, 134, 532, 534, 130, 530), wherein the flatness measurement sensor (132, 134, 532, 534, 130, 530) is disposed at one of the entry side or the exit side of the rolling mill stand (102, 104, 106, 108, 502, 504, 506, 508); measuring a camber of a roll of the rolling mill with a roll camber sensor (118, 203, 518, 519); measuring a roll gap geometry of the rolling mill stand with a roll gap geometry sensor; receiving data at a controller (540, 542, 544, 546) from at least one of the thickness profile measurement sensor (132, 134, 532, 534), the flatness measurement sensor (132, 134, 532, 534, 130, 530), the roll camber sensor (118, 203, 518, 519), or the roll gap geometry sensor; and adjusting, by the controller (540, 542, 544, 546), a rolling mill control mechanism such that the roll gap geometry provides a desired thickness profile and a desired flatness of the metal strip (136, 208, 536) within predefined tolerances, characterized in that the roll camber sensor (118, 203, 518, 519) monitors the camber of a work roll (112, 116, 202, 204, 512, 516), wherein the roll gap geometry of the rolling mill stand is directly measured by infrared, ultrasonic, touch, laser and/or other suitable sensors.