An apparatus comprising: a database storing image recipient reconstruction profiles wherein each image recipient reconstruction profile comprises image reconstruction parameter values; and an electronic processor configured to generate a reconstructed image from medical imaging data by a process including: retrieving an image recipient reconstruction profile from the database for an intended image recipient, and reconstructing the medical imaging data using image reconstruction parameter values of the retrieved image recipient reconstruction profile to generate the reconstructed image, wherein the electronic processor is further configured to perform a profile updating process including: collecting feedback on the reconstructed image from the intended image recipient wherein said feedback relates to image quality, wherein said collected feedback is not associated with any specific reconstruction parameter; determining an updated value for a reconstruction parameter based on the collected feedback, wherein the determining of the updated value comprises establishing whether there is at least one correlation between a reconstruction parameter and the received feedback, and estimating the updated value based on the correlation; and updating the image recipient reconstruction profile for the intended image recipient using the updated value. a database storing image recipient reconstruction profiles wherein each image recipient reconstruction profile comprises image reconstruction parameter values; and an electronic processor configured to generate a reconstructed image from medical imaging data by a process including: retrieving an image recipient reconstruction profile from the database for an intended image recipient, and reconstructing the medical imaging data using image reconstruction parameter values of the retrieved image recipient reconstruction profile to generate the reconstructed image, retrieving an image recipient reconstruction profile from the database for an intended image recipient, and reconstructing the medical imaging data using image reconstruction parameter values of the retrieved image recipient reconstruction profile to generate the reconstructed image, wherein the electronic processor is further configured to perform a profile updating process including: collecting feedback on the reconstructed image from the intended image recipient wherein said feedback relates to image quality, wherein said collected feedback is not associated with any specific reconstruction parameter; determining an updated value for a reconstruction parameter based on the collected feedback, wherein the determining of the updated value comprises establishing whether there is at least one correlation between a reconstruction parameter and the received feedback, and estimating the updated value based on the correlation; and updating the image recipient reconstruction profile for the intended image recipient using the updated value. collecting feedback on the reconstructed image from the intended image recipient wherein said feedback relates to image quality, wherein said collected feedback is not associated with any specific reconstruction parameter; determining an updated value for a reconstruction parameter based on the collected feedback, wherein the determining of the updated value comprises establishing whether there is at least one correlation between a reconstruction parameter and the received feedback, and estimating the updated value based on the correlation; and updating the image recipient reconstruction profile for the intended image recipient using the updated value.