A portable information terminal having an application software recommendation function, comprising: storage means (103, 110) for storing application software; application recommendation means for performing recommendation of application software to a user of said portable information terminal; display means for displaying at least an application execution screen obtained by execution of application software stored in said storage means, icons (i) correlated with the application software stored in said storage means and icons for downloading application software not stored in said storage means from an outer server; and control means for controlling the application execution screen, icons correlated with the application software stored in said storage means and icons for downloading application software not stored in said storage means, of the display means, based on a recommendation result of said application recommendation means, wherein said display means is configured to display, while the portable device is in a standby state, a basic screen layout with icons correlated with applications stored in the portable information terminal; said display means is configured to display, in response to a recommendation result of said application recommendation means, when application software recommended by said application recommendation means is stored in said storage means, an application execution screen obtained by execution of the application software recommended by said application recommendation means or icons correlated with the recommended application software; and said display means is configured to display, in response to a recommendation result of said application recommendation means, when application software recommended by said application recommendation means is not stored in said storage means, icons for downloading the not stored application software from an outer server; and wherein said application execution screen of the recommended application or said icons correlated with the recommended application software are displayed in a first part of said basic screen layout simultaneously with the icons of a second part of said basic screen layout. storage means (103, 110) for storing application software; application recommendation means for performing recommendation of application software to a user of said portable information terminal; display means for displaying at least an application execution screen obtained by execution of application software stored in said storage means, icons (i) correlated with the application software stored in said storage means and icons for downloading application software not stored in said storage means from an outer server; and control means for controlling the application execution screen, icons correlated with the application software stored in said storage means and icons for downloading application software not stored in said storage means, of the display means, based on a recommendation result of said application recommendation means, wherein said display means is configured to display, while the portable device is in a standby state, a basic screen layout with icons correlated with applications stored in the portable information terminal; said display means is configured to display, in response to a recommendation result of said application recommendation means, when application software recommended by said application recommendation means is stored in said storage means, an application execution screen obtained by execution of the application software recommended by said application recommendation means or icons correlated with the recommended application software; and said display means is configured to display, in response to a recommendation result of said application recommendation means, when application software recommended by said application recommendation means is not stored in said storage means, icons for downloading the not stored application software from an outer server; and wherein said application execution screen of the recommended application or said icons correlated with the recommended application software are displayed in a first part of said basic screen layout simultaneously with the icons of a second part of said basic screen layout.