A communication apparatus comprising: a near field communication circuit, including a transmission circuit and a memory circuit, configured and arranged to update at least one event field that is indicative of a number of occurrences of at least one event relating to wireless communication with the near field communication circuit, wherein the at least one event field is a marker indicative of the number of occurrences the near field communication circuit is accessed, and provide the at least one event field for an external communication message that is communicated from the near field communication circuit automatically or in response to receiving an access command, characterized in that the near field communication circuit is further configured and arranged to convert the at least one event field from a first data coding format into a second data coding format before providing the at least one event field for said external communication message, wherein the first data coding format is hexadecimal and the second data coding format is consistent with the American Standard Code for Information Interchange ASCII, and wherein the external communication message includes a web-address which comprises said marker. a near field communication circuit, including a transmission circuit and a memory circuit, configured and arranged to update at least one event field that is indicative of a number of occurrences of at least one event relating to wireless communication with the near field communication circuit, wherein the at least one event field is a marker indicative of the number of occurrences the near field communication circuit is accessed, and provide the at least one event field for an external communication message that is communicated from the near field communication circuit automatically or in response to receiving an access command, update at least one event field that is indicative of a number of occurrences of at least one event relating to wireless communication with the near field communication circuit, wherein the at least one event field is a marker indicative of the number of occurrences the near field communication circuit is accessed, and provide the at least one event field for an external communication message that is communicated from the near field communication circuit automatically or in response to receiving an access command, characterized in that the near field communication circuit is further configured and arranged to convert the at least one event field from a first data coding format into a second data coding format before providing the at least one event field for said external communication message, wherein the first data coding format is hexadecimal and the second data coding format is consistent with the American Standard Code for Information Interchange ASCII, convert the at least one event field from a first data coding format into a second data coding format before providing the at least one event field for said external communication message, wherein the first data coding format is hexadecimal and the second data coding format is consistent with the American Standard Code for Information Interchange ASCII, and wherein the external communication message includes a web-address which comprises said marker.