A communication system comprising: service providers arranged to receive service requests, wherein the system comprises: at least one subscriber apparatus (8, 10) comprising a transmitter for automatically transmitting a service request via a short - range radio system to a personal communication proxy, a personal communication proxy comprising a memory for storing information about service providers selected by a subscriber among the service providers available via a service gateway, and for storing personal contact information of the subscriber, a receiver for receiving the service request over the short - range radio system, and a processor for processing the received service request and said information about the selected service providers stored in said memory in order to identify a service provider selected by the subscriber for the service in question, and for sending said service request comprising at least part of the personal contact information of the subscriber and information identifying the personal communication proxy via the service gateway to said identified service provider, and characterised by a service gateway comprising a data storage for storing information about said service providers, and configured to receive said service request, identify the personal communication proxy from where the service request was sent using the information identifying the personal communication proxy, and in response to identifying the personal communication proxy as authorized to utilize services via the service gateway to forward the received service request to one of said service providers based on information included in the service request. service providers arranged to receive service requests, wherein the system comprises: at least one subscriber apparatus (8, 10) comprising a transmitter for automatically transmitting a service request via a short - range radio system to a personal communication proxy, a personal communication proxy comprising a memory for storing information about service providers selected by a subscriber among the service providers available via a service gateway, and for storing personal contact information of the subscriber, a receiver for receiving the service request over the short - range radio system, and a processor for processing the received service request and said information about the selected service providers stored in said memory in order to identify a service provider selected by the subscriber for the service in question, and for sending said service request comprising at least part of the personal contact information of the subscriber and information identifying the personal communication proxy via the service gateway to said identified service provider, and characterised by a service gateway comprising a data storage for storing information about said service providers, and configured to receive said service request, identify the personal communication proxy from where the service request was sent using the information identifying the personal communication proxy, and in response to identifying the personal communication proxy as authorized to utilize services via the service gateway to forward the received service request to one of said service providers based on information included in the service request. at least one subscriber apparatus (8, 10) comprising a transmitter for automatically transmitting a service request via a short - range radio system to a personal communication proxy, a personal communication proxy comprising a memory for storing information about service providers selected by a subscriber among the service providers available via a service gateway, and for storing personal contact information of the subscriber, a receiver for receiving the service request over the short - range radio system, and a processor for processing the received service request and said information about the selected service providers stored in said memory in order to identify a service provider selected by the subscriber for the service in question, and for sending said service request comprising at least part of the personal contact information of the subscriber and information identifying the personal communication proxy via the service gateway to said identified service provider, and characterised by a service gateway comprising a data storage for storing information about said service providers, and configured to receive said service request, identify the personal communication proxy from where the service request was sent using the information identifying the personal communication proxy, and in response to identifying the personal communication proxy as authorized to utilize services via the service gateway to forward the received service request to one of said service providers based on information included in the service request.