A method performed by a server for automatically creating a subscription for applications and services provided to wireless devices from computer devices on a wireless network, wherein the wireless device is selectively in communication with the computer devices across a wireless network and includes a computer platform that further selectively downloads and executes software applications thereupon which are accessible by an end-user, the method comprising the steps of: providing to the wireless device a catalog of products or services that are available to the user of the device; receiving an end user selection of a product or service along with a download request and user information from a wireless carrier; determining if the user is a subscriber for the product or service and, if so, dispatching the selected product or service to the user, but if not: determining from the user information from the wireless carrier if the user is a authorized subscriber of the wireless carrier and, if so, recording the request, generating a one-time billable event, sending a billing record to the carrier and dispatching the selected product or service to the user, but if not: causing a subscription for the product or service to occur from end-user interaction between the wireless device and the server; and recording the subscription for the wireless device at the server, such subscription requiring periodic payment by the wireless device subscriber for continued access to the product or service, wherein the subscription occurs upon the execution of an application resident on the server or the wireless device, or through the download of the application from one of the computer devices on the wireless network to the wireless device. providing to the wireless device a catalog of products or services that are available to the user of the device; receiving an end user selection of a product or service along with a download request and user information from a wireless carrier; determining if the user is a subscriber for the product or service and, if so, dispatching the selected product or service to the user, but if not: determining from the user information from the wireless carrier if the user is a authorized subscriber of the wireless carrier and, if so, recording the request, generating a one-time billable event, sending a billing record to the carrier and dispatching the selected product or service to the user, but if not: causing a subscription for the product or service to occur from end-user interaction between the wireless device and the server; and recording the subscription for the wireless device at the server, such subscription requiring periodic payment by the wireless device subscriber for continued access to the product or service, wherein the subscription occurs upon the execution of an application resident on the server or the wireless device, or through the download of the application from one of the computer devices on the wireless network to the wireless device. causing a subscription for the product or service to occur from end-user interaction between the wireless device and the server; and recording the subscription for the wireless device at the server, such subscription requiring periodic payment by the wireless device subscriber for continued access to the product or service, wherein the subscription occurs upon the execution of an application resident on the server or the wireless device, or through the download of the application from one of the computer devices on the wireless network to the wireless device.