A mobile terminal comprising: a user input unit; a display unit; a wireless communication unit configured to scan frequencies assigned to broadcast service providers and to search for at least one available broadcast service provider according to a result of the scanning; and a controller configured to select a first broadcast service provider after determining that the first broadcast service provider is the only available one of the at least one broadcast service provider at a current position of the mobile terminal, receive broadcast guide information from said first broadcast service provider, select automatically a specific broadcast channel using said received broadcast guide information and to output broadcast content provided by the selected first broadcast service provider, and characterized in that the controller is further configured to: select a second broadcast service provider while outputting the broad content provided by the selected first broadcast service provider, and control the display unit to display the second broadcast service provider at a key region of a display of the mobile terminal when the second broadcast service provider becomes available while outputting the broadcast content provided by the selected first broadcast service provider, the key region permitting the second broadcast service provider to be selected by a user, wherein a previously designated specific broadcast service provider is selected as the first broadcast service provider when the previously designated specific broadcast service provider is the only available broadcast service provider at the current position of the mobile terminal, and wherein a broadcast service provider that is not the previously designated specific broadcast service provider is selected as the first broadcast service provider when the previously designated specific broadcast service provider is not available at the current position of the mobile terminal. a user input unit; a display unit; a wireless communication unit configured to scan frequencies assigned to broadcast service providers and to search for at least one available broadcast service provider according to a result of the scanning; and a controller configured to select a first broadcast service provider after determining that the first broadcast service provider is the only available one of the at least one broadcast service provider at a current position of the mobile terminal, receive broadcast guide information from said first broadcast service provider, select automatically a specific broadcast channel using said received broadcast guide information and to output broadcast content provided by the selected first broadcast service provider, and characterized in that the controller is further configured to: select a second broadcast service provider while outputting the broad content provided by the selected first broadcast service provider, and control the display unit to display the second broadcast service provider at a key region of a display of the mobile terminal when the second broadcast service provider becomes available while outputting the broadcast content provided by the selected first broadcast service provider, the key region permitting the second broadcast service provider to be selected by a user, wherein a previously designated specific broadcast service provider is selected as the first broadcast service provider when the previously designated specific broadcast service provider is the only available broadcast service provider at the current position of the mobile terminal, and wherein a broadcast service provider that is not the previously designated specific broadcast service provider is selected as the first broadcast service provider when the previously designated specific broadcast service provider is not available at the current position of the mobile terminal. select a second broadcast service provider while outputting the broad content provided by the selected first broadcast service provider, and control the display unit to display the second broadcast service provider at a key region of a display of the mobile terminal when the second broadcast service provider becomes available while outputting the broadcast content provided by the selected first broadcast service provider, the key region permitting the second broadcast service provider to be selected by a user, wherein a previously designated specific broadcast service provider is selected as the first broadcast service provider when the previously designated specific broadcast service provider is the only available broadcast service provider at the current position of the mobile terminal, and wherein a broadcast service provider that is not the previously designated specific broadcast service provider is selected as the first broadcast service provider when the previously designated specific broadcast service provider is not available at the current position of the mobile terminal.