A lid cover apparatus for a beverage container comprising: a rim, wherein the rim is configured to couple to an opening at a top of the beverage container, and the rim is configured to couple with the top of the beverage container; an upper covered portion, coupled to the rim, wherein the covered portion extends in a direction away from the beverage container opening when the lid cover is coupled to the beverage container; and a mouth opening formed in the upper covered portion of the lid cover; characterised by: an aroma opening formed in the upper covered portion of the lid cover to allow at least a portion of the nose of a user to pass through a plane of the aroma opening and into a space inside the lid cover, wherein the aroma opening is larger than the mouth opening, and the aroma opening extends further in a direction away from the beverage container than the mouth opening, and when the lid cover is used by the user and the mouth is placed at the mouth opening to drink from the beverage container, at least a portion of the upper covered portion is above and forms over at least the portion of the user's nose when passing through the aroma opening, thus enveloping and exposing the nose to interior space of the beverage container while separating the nose from an exterior space outside the beverage container. a rim, wherein the rim is configured to couple to an opening at a top of the beverage container, and the rim is configured to couple with the top of the beverage container; an upper covered portion, coupled to the rim, wherein the covered portion extends in a direction away from the beverage container opening when the lid cover is coupled to the beverage container; and a mouth opening formed in the upper covered portion of the lid cover; characterised by: an aroma opening formed in the upper covered portion of the lid cover to allow at least a portion of the nose of a user to pass through a plane of the aroma opening and into a space inside the lid cover, wherein the aroma opening is larger than the mouth opening, and the aroma opening extends further in a direction away from the beverage container than the mouth opening, and when the lid cover is used by the user and the mouth is placed at the mouth opening to drink from the beverage container, at least a portion of the upper covered portion is above and forms over at least the portion of the user's nose when passing through the aroma opening, thus enveloping and exposing the nose to interior space of the beverage container while separating the nose from an exterior space outside the beverage container. an aroma opening formed in the upper covered portion of the lid cover to allow at least a portion of the nose of a user to pass through a plane of the aroma opening and into a space inside the lid cover, wherein the aroma opening is larger than the mouth opening, and the aroma opening extends further in a direction away from the beverage container than the mouth opening, and when the lid cover is used by the user and the mouth is placed at the mouth opening to drink from the beverage container, at least a portion of the upper covered portion is above and forms over at least the portion of the user's nose when passing through the aroma opening, thus enveloping and exposing the nose to interior space of the beverage container while separating the nose from an exterior space outside the beverage container.