A lamp mounting mechanism for an automated luminaire, the lamp mounting mechanism comprising: a lamp mounting plate comprising a feature configured to engage a plurality of elements of a lamp, wherein the lamp is removably mountable in the lamp mounting mechanism, and to align an optical axis of the lamp with a center of the lamp mounting plate; and a lamp retainer coupled to the lamp mounting plate, the lamp retainer comprising: a plurality of retaining clips, the number of retaining clips equaling the number of elements of the lamp; the retaining clips being configured to apply forces to corresponding ones of the plurality of elements of the lamp to maintain the lamp in a fixed position relative to the lamp mounting plate when the elements of the lamp are positioned between the retaining clips and the feature of the lamp mounting plate, the retaining clips being further configured to allow a user of the lamp mounting mechanism to rotate the lamp within the feature of the lamp mounting plate to position the elements of the lamp in openings between the retaining clips, and the openings between the retaining clips being configured to allow the user to remove the lamp from the feature of the lamp mounting plate; characterized in that the lamp mounting plate comprises a plurality of threaded holes configured to receive adjustment screws (122a-c) to mount the lamp mounting mechanism in an automated luminaire.[[.]] a lamp mounting plate comprising a feature configured to engage a plurality of elements of a lamp, wherein the lamp is removably mountable in the lamp mounting mechanism, and to align an optical axis of the lamp with a center of the lamp mounting plate; and a lamp retainer coupled to the lamp mounting plate, the lamp retainer comprising: a plurality of retaining clips, the number of retaining clips equaling the number of elements of the lamp; the retaining clips being configured to apply forces to corresponding ones of the plurality of elements of the lamp to maintain the lamp in a fixed position relative to the lamp mounting plate when the elements of the lamp are positioned between the retaining clips and the feature of the lamp mounting plate, the retaining clips being further configured to allow a user of the lamp mounting mechanism to rotate the lamp within the feature of the lamp mounting plate to position the elements of the lamp in openings between the retaining clips, and the openings between the retaining clips being configured to allow the user to remove the lamp from the feature of the lamp mounting plate; characterized in that the lamp mounting plate comprises a plurality of threaded holes configured to receive adjustment screws (122a-c) to mount the lamp mounting mechanism in an automated luminaire.[[.]] a plurality of retaining clips, the number of retaining clips equaling the number of elements of the lamp; the retaining clips being configured to apply forces to corresponding ones of the plurality of elements of the lamp to maintain the lamp in a fixed position relative to the lamp mounting plate when the elements of the lamp are positioned between the retaining clips and the feature of the lamp mounting plate, the retaining clips being further configured to allow a user of the lamp mounting mechanism to rotate the lamp within the feature of the lamp mounting plate to position the elements of the lamp in openings between the retaining clips, and the openings between the retaining clips being configured to allow the user to remove the lamp from the feature of the lamp mounting plate; characterized in that the lamp mounting plate comprises a plurality of threaded holes configured to receive adjustment screws (122a-c) to mount the lamp mounting mechanism in an automated luminaire.[[.]]