An information processing apparatus, comprising: a data storage unit configured to store data of a content, the content comprising data of a plurality of images and a plurality of setting files (218, 219) in which switching information is set for individual images of the plurality of images: wherein one or more of the plurality of images are to be displayed on a display apparatus in accordance with a user operation, and wherein a processing procedure, which is to be used for determination of an image of a switching destination, is dependent upon the provided user operation; and a setting screen controlling unit configured to specify, on the basis of the plural setting files, preceding-succeeding relationships of the images when the image is switched by the processing procedures and display a map view in which the preceding-succeeding relationships are represented by reduced images of the plural images and graphics which connect the reduced images to each other thereby to represent switching orders of the images by the plural processing procedures through a single screen image, characterised in that the plural setting files include: a link setting file, set for a first processing procedure for carrying out image switching, comprising information associating a selectable area and the image of the switching destination with each other, the first processing procedure being performed when a positional relationship between the display area and the selectable area is such that the selectable area is included in the display area; and a sequence setting file, set for a second processing procedure for carrying out image switching in response to an image forward feeding operation, comprising information describing an order of the images, and wherein the setting screen controlling unit is configured to represent preceding-succeeding relationships of the images determined by the first processing procedure on the basis of the link setting file and preceding-succeeding relationships of the images determined by the second processing procedure on the basis of the sequence setting file using different graphics from each other for the connection of the images. wherein one or more of the plurality of images are to be displayed on a display apparatus in accordance with a user operation, and wherein a processing procedure, which is to be used for determination of an image of a switching destination, is dependent upon the provided user operation; and a setting screen controlling unit configured to specify, on the basis of the plural setting files, preceding-succeeding relationships of the images when the image is switched by the processing procedures and display a map view in which the preceding-succeeding relationships are represented by reduced images of the plural images and graphics which connect the reduced images to each other thereby to represent switching orders of the images by the plural processing procedures through a single screen image, characterised in that the plural setting files include: a link setting file, set for a first processing procedure for carrying out image switching, comprising information associating a selectable area and the image of the switching destination with each other, the first processing procedure being performed when a positional relationship between the display area and the selectable area is such that the selectable area is included in the display area; and a sequence setting file, set for a second processing procedure for carrying out image switching in response to an image forward feeding operation, comprising information describing an order of the images, and wherein the setting screen controlling unit is configured to represent preceding-succeeding relationships of the images determined by the first processing procedure on the basis of the link setting file and preceding-succeeding relationships of the images determined by the second processing procedure on the basis of the sequence setting file using different graphics from each other for the connection of the images. a link setting file, set for a first processing procedure for carrying out image switching, comprising information associating a selectable area and the image of the switching destination with each other, the first processing procedure being performed when a positional relationship between the display area and the selectable area is such that the selectable area is included in the display area; and a sequence setting file, set for a second processing procedure for carrying out image switching in response to an image forward feeding operation, comprising information describing an order of the images, and wherein the setting screen controlling unit is configured to represent preceding-succeeding relationships of the images determined by the first processing procedure on the basis of the link setting file and preceding-succeeding relationships of the images determined by the second processing procedure on the basis of the sequence setting file using different graphics from each other for the connection of the images.