Use of a non-pierced earring fitting implement (6; 16) for fitting a non-pierced earring (1; 11; 21; 31) on an earlobe, the non-pierced earring fitting implement (6; 16) comprising: a pair of levers (7, 8; 17, 18; 27, 28) each comprising a front end portion and a rear end portion; wherein the pair of levers (7, 8; 17, 18; 27, 28) are coupled to each other between the front end portion and the rear end portion via a rotation shaft (9;19) so as to cause the front end portions to open or close when the rear end portions close or open, wherein the non-pierced earring (1; 11; 21; 31) comprises: a coupling unit (2; 12; 22; 32) comprising an elastic wire material and bent so as to maintain a predetermined distance between both ends; and a pair of ear contact units (3, 4; 13, 14; 23, 24; 33, 34) respectively disposed at both ends of the coupling unit (2; 12; 22; 32) with principal surfaces facing each other, each ear contact units (3, 4; 13, 14; 23, 24; 33, 34) being wider than the diameter of the coupling unit (2; 12; 22; 32). wherein a space between the ear contact units (3, 4; 13, 14; 23, 24; 33, 34) is capable of being widened by: inserting the front end portions between the inner faces of the pair of ear contact units (3, 4; 13, 14; 23, 24; 33, 34) or between areas adjacent to the pair of ear contact units (3, 4; 13, 14; 23, 24; 33, 34) with the front end portions being in a closed or half-open state; and closing the rear end portions. a pair of levers (7, 8; 17, 18; 27, 28) each comprising a front end portion and a rear end portion; wherein the pair of levers (7, 8; 17, 18; 27, 28) are coupled to each other between the front end portion and the rear end portion via a rotation shaft (9;19) so as to cause the front end portions to open or close when the rear end portions close or open, wherein the non-pierced earring (1; 11; 21; 31) comprises: a coupling unit (2; 12; 22; 32) comprising an elastic wire material and bent so as to maintain a predetermined distance between both ends; and a pair of ear contact units (3, 4; 13, 14; 23, 24; 33, 34) respectively disposed at both ends of the coupling unit (2; 12; 22; 32) with principal surfaces facing each other, each ear contact units (3, 4; 13, 14; 23, 24; 33, 34) being wider than the diameter of the coupling unit (2; 12; 22; 32). a coupling unit (2; 12; 22; 32) comprising an elastic wire material and bent so as to maintain a predetermined distance between both ends; and a pair of ear contact units (3, 4; 13, 14; 23, 24; 33, 34) respectively disposed at both ends of the coupling unit (2; 12; 22; 32) with principal surfaces facing each other, each ear contact units (3, 4; 13, 14; 23, 24; 33, 34) being wider than the diameter of the coupling unit (2; 12; 22; 32). wherein a space between the ear contact units (3, 4; 13, 14; 23, 24; 33, 34) is capable of being widened by: inserting the front end portions between the inner faces of the pair of ear contact units (3, 4; 13, 14; 23, 24; 33, 34) or between areas adjacent to the pair of ear contact units (3, 4; 13, 14; 23, 24; 33, 34) with the front end portions being in a closed or half-open state; and closing the rear end portions. inserting the front end portions between the inner faces of the pair of ear contact units (3, 4; 13, 14; 23, 24; 33, 34) or between areas adjacent to the pair of ear contact units (3, 4; 13, 14; 23, 24; 33, 34) with the front end portions being in a closed or half-open state; and closing the rear end portions.