A first wireless communication apparatus comprising: a communication unit configured to receive data related to a service provided by a second wireless communication apparatus, the data including information associating service information for identifying the service with user information for identifying a user using the second wireless communication apparatus that provides the service; a memory configured to store a friend list managing table for managing a friend list and a blocked list management table for managing a blocked list, and a control unit configured: to judge whether or not to receive a service according to the service information associated with the user information from the second wireless communication apparatus according to the user information, on the basis of whether or not the user information included in the received data matches the user information registered in the friend list, when the user information included in the received data does not match the user information registered in the friend list, to judge whether or not the user information included in the received data matches the user information registered in the blocked list, and when the user information included in the received data does not match the user information registered in the blocked list, to conduct a registration process via a displayed registration screen for registering the user information included in the received data in the friend list or in the blocked list. a communication unit configured to receive data related to a service provided by a second wireless communication apparatus, the data including information associating service information for identifying the service with user information for identifying a user using the second wireless communication apparatus that provides the service; a memory configured to store a friend list managing table for managing a friend list and a blocked list management table for managing a blocked list, and a control unit configured: to judge whether or not to receive a service according to the service information associated with the user information from the second wireless communication apparatus according to the user information, on the basis of whether or not the user information included in the received data matches the user information registered in the friend list, when the user information included in the received data does not match the user information registered in the friend list, to judge whether or not the user information included in the received data matches the user information registered in the blocked list, and when the user information included in the received data does not match the user information registered in the blocked list, to conduct a registration process via a displayed registration screen for registering the user information included in the received data in the friend list or in the blocked list. to judge whether or not to receive a service according to the service information associated with the user information from the second wireless communication apparatus according to the user information, on the basis of whether or not the user information included in the received data matches the user information registered in the friend list, when the user information included in the received data does not match the user information registered in the friend list, to judge whether or not the user information included in the received data matches the user information registered in the blocked list, and when the user information included in the received data does not match the user information registered in the blocked list, to conduct a registration process via a displayed registration screen for registering the user information included in the received data in the friend list or in the blocked list.