A backlight frame for a backlight module of a display device, the backlight frame comprising: a backplane, and a plastic frame. comprising: a planar portion, which is configured to carry a display panel; a retaining wall (102, 302) substantially perpendicular to the planar portion, the retaining wall (102, 302) comprising a side configured to face the display panel and a side away from the display panel; a plurality of soft adhesive strips substantially parallel to each other on the planar portion, the soft adhesive strips being on the side configured to face the display panel and configured to be in contact with the display panel; a plastic frame assembly portion on the side of the retaining wall away from the display panel the plastic frame assembly portion being configured to fix the plastic frame to the backplane, characterized in that the side of the retaining wall (102, 302) facing the soft adhesive strips is pasted with a soft adhesive pad, the soft adhesive pad is configured to be in contact with the display panel, and the length of the retaining wall (102, 302) is smaller than the length of the soft adhesive strips in the extending direction of the retaining wall (102, 302). a backplane, and a plastic frame. comprising: a planar portion, which is configured to carry a display panel; a retaining wall (102, 302) substantially perpendicular to the planar portion, the retaining wall (102, 302) comprising a side configured to face the display panel and a side away from the display panel; a plurality of soft adhesive strips substantially parallel to each other on the planar portion, the soft adhesive strips being on the side configured to face the display panel and configured to be in contact with the display panel; a plastic frame assembly portion on the side of the retaining wall away from the display panel the plastic frame assembly portion being configured to fix the plastic frame to the backplane, characterized in that the side of the retaining wall (102, 302) facing the soft adhesive strips is pasted with a soft adhesive pad, the soft adhesive pad is configured to be in contact with the display panel, and the length of the retaining wall (102, 302) is smaller than the length of the soft adhesive strips in the extending direction of the retaining wall (102, 302). a planar portion, which is configured to carry a display panel; a retaining wall (102, 302) substantially perpendicular to the planar portion, the retaining wall (102, 302) comprising a side configured to face the display panel and a side away from the display panel; a plurality of soft adhesive strips substantially parallel to each other on the planar portion, the soft adhesive strips being on the side configured to face the display panel and configured to be in contact with the display panel; a plastic frame assembly portion on the side of the retaining wall away from the display panel the plastic frame assembly portion being configured to fix the plastic frame to the backplane, characterized in that the side of the retaining wall (102, 302) facing the soft adhesive strips is pasted with a soft adhesive pad, the soft adhesive pad is configured to be in contact with the display panel, and the length of the retaining wall (102, 302) is smaller than the length of the soft adhesive strips in the extending direction of the retaining wall (102, 302).