A tire (100; 300; 500) having an equatorial plane, the tire (100; 300; 500) comprising: a first side (120a; 320a; 520a) and a second side (120b; 320b; 520b) defining a first rotation direction and a second rotation direction of the tire (100; 300; 500), wherein the first rotation direction of the tire (100; 300; 500) is a rotation of the tire (100; 300; 500) in a counterclockwise direction when the tire (100; 300; 500) is viewed from the first side (120a; 320a; 520a), and wherein the second rotation direction of the tire (100; 300; 500) is a rotation of the tire (100; 300; 500) in a clockwise direction when the tire (100; 300; 500) is viewed from the first side (120a; 320a; 520a); and a circumferential tread (130; 330; 530), wherein the circumferential tread (130; 330; 530) includes a plurality of tread elements (800; 900; 1000; 1200), wherein each of the plurality of tread elements (800; 900; 1000; 1200) has a plurality of ratchet-shaped sipes (1030; 1240) disposed therein, wherein the plurality of ratchet-shaped sipes (1030; 1240) causes the tire (100; 300; 500) to exhibit a first tire performance when the tire (100; 300; 500) is rotated in the first rotation direction, and wherein the plurality of ratchet-shaped sipes (1030; 1240) causes a second tire performance that is different from the first tire performance when the tire (100; 300; 500) is rotated in the second rotation direction, characterized in that the tire performance is selected from the group consisting of braking, dry driving traction, noise, wear performance, and snow traction performance; a first indicia (150a; 350a; 550a) is disposed on the first side (120a; 320a; 520a), including an indicator designating the first rotation direction, wherein the first indicia (150a; 350a; 550a) includes an indicator designating the first rotation direction as a front tire rotation direction and the second rotation direction as a rear tire rotation direction; and a second indicia (150b; 350b; 550b) is disposed on the second side (120b; 320b; 520b), including an indicator designating the second rotation direction, wherein the second indicia (150b; 350b; 550b) includes an indicator designating the first rotation direction as a front tire rotation direction and the second rotation direction as a rear tire rotation direction. a first side (120a; 320a; 520a) and a second side (120b; 320b; 520b) defining a first rotation direction and a second rotation direction of the tire (100; 300; 500), wherein the first rotation direction of the tire (100; 300; 500) is a rotation of the tire (100; 300; 500) in a counterclockwise direction when the tire (100; 300; 500) is viewed from the first side (120a; 320a; 520a), and wherein the second rotation direction of the tire (100; 300; 500) is a rotation of the tire (100; 300; 500) in a clockwise direction when the tire (100; 300; 500) is viewed from the first side (120a; 320a; 520a); and wherein the first rotation direction of the tire (100; 300; 500) is a rotation of the tire (100; 300; 500) in a counterclockwise direction when the tire (100; 300; 500) is viewed from the first side (120a; 320a; 520a), and wherein the second rotation direction of the tire (100; 300; 500) is a rotation of the tire (100; 300; 500) in a clockwise direction when the tire (100; 300; 500) is viewed from the first side (120a; 320a; 520a); and a circumferential tread (130; 330; 530), wherein the circumferential tread (130; 330; 530) includes a plurality of tread elements (800; 900; 1000; 1200), wherein each of the plurality of tread elements (800; 900; 1000; 1200) has a plurality of ratchet-shaped sipes (1030; 1240) disposed therein, wherein the plurality of ratchet-shaped sipes (1030; 1240) causes the tire (100; 300; 500) to exhibit a first tire performance when the tire (100; 300; 500) is rotated in the first rotation direction, and wherein the plurality of ratchet-shaped sipes (1030; 1240) causes a second tire performance that is different from the first tire performance when the tire (100; 300; 500) is rotated in the second rotation direction, wherein the circumferential tread (130; 330; 530) includes a plurality of tread elements (800; 900; 1000; 1200), wherein each of the plurality of tread elements (800; 900; 1000; 1200) has a plurality of ratchet-shaped sipes (1030; 1240) disposed therein, wherein the plurality of ratchet-shaped sipes (1030; 1240) causes the tire (100; 300; 500) to exhibit a first tire performance when the tire (100; 300; 500) is rotated in the first rotation direction, and wherein the plurality of ratchet-shaped sipes (1030; 1240) causes a second tire performance that is different from the first tire performance when the tire (100; 300; 500) is rotated in the second rotation direction, the tire performance is selected from the group consisting of braking, dry driving traction, noise, wear performance, and snow traction performance; a first indicia (150a; 350a; 550a) is disposed on the first side (120a; 320a; 520a), including an indicator designating the first rotation direction, wherein the first indicia (150a; 350a; 550a) includes an indicator designating the first rotation direction as a front tire rotation direction and the second rotation direction as a rear tire rotation direction; and a second indicia (150b; 350b; 550b) is disposed on the second side (120b; 320b; 520b), including an indicator designating the second rotation direction, wherein the second indicia (150b; 350b; 550b) includes an indicator designating the first rotation direction as a front tire rotation direction and the second rotation direction as a rear tire rotation direction.