A tire location positioning method, applied to an automobile, the automobile comprising a left front wheel, a right front wheel, a left rear wheel and a right rear wheel, and each of the wheels being provided with a tire pressure sensor, wherein the automobile further comprises a first exciter and a second exciter, the first exciter is configured to send a first excitation signal to the left front wheel and the right front wheel, and a distance between the first exciter and the left front wheel is unequal to a distance between the first exciter and the right front wheel; the second exciter is configured to send a second excitation signal to the left rear wheel and the right rear wheel, and a distance between the second exciter and the left rear wheel is unequal to a distance between the second exciter and the right rear wheel; the method comprises controlling the first exciter to send the first excitation signal, and controlling the second exciter to send the second excitation signal, wherein a time when the first excitation signal is sent is different from a time when the second excitation signal is sent; respectively receiving response signals that are generated according to the first excitation signal or the second excitation signal by all tire pressure sensors, wherein the response signals comprise signal strength information, the signal strength information being used for representing signal strength of receiving the first excitation signal or the second excitation signal; performing positioning on the front and rear wheels according to times when the response signals are received, to identify the response signals sent by the tire pressure sensors of the front and rear wheels; and performing positioning on left and right wheels according to the signal strength information, to identify the response signals sent by the tire pressure sensors of the left and right wheels; wherein each of the response signals is transmitted by each of the tire pressure sensors according to a delay time, the delay time is determined according to a corresponding signal strength, the delay time is calculated by a formula of t=k*p, t represents the delay time, k represents a natural number, p represents the corresponding signal strength. controlling the first exciter to send the first excitation signal, and controlling the second exciter to send the second excitation signal, wherein a time when the first excitation signal is sent is different from a time when the second excitation signal is sent; respectively receiving response signals that are generated according to the first excitation signal or the second excitation signal by all tire pressure sensors, wherein the response signals comprise signal strength information, the signal strength information being used for representing signal strength of receiving the first excitation signal or the second excitation signal; performing positioning on the front and rear wheels according to times when the response signals are received, to identify the response signals sent by the tire pressure sensors of the front and rear wheels; and performing positioning on left and right wheels according to the signal strength information, to identify the response signals sent by the tire pressure sensors of the left and right wheels; wherein each of the response signals is transmitted by each of the tire pressure sensors according to a delay time, the delay time is determined according to a corresponding signal strength, the delay time is calculated by a formula of t=k*p, t represents the delay time, k represents a natural number, p represents the corresponding signal strength.