A display control device comprising: a memory; and a processor that is coupled to the memory, the processor being configured to: in a case in which a contact with, or a movement adjacent to, any of a plurality of switch groups (20R, 20L), each of which has a plurality of operating portions (40, 48) provided inside a vehicle cabin is detected, display information corresponding to that operating portion on a display portion inside the vehicle cabin, wherein the plurality of switch groups (20R, 20L) having a plurality of operating portions include a right-side switch group on a right side spoke portion of the steering wheel and a left-side switch group on a left side spoke portion of the steering wheel; and, in a case in which a contact with, or a movement adjacent to, two or more of the operating portions is detected, arbitrate the displaying of information on the display portion so as to display the information corresponding to one of the operating portions (40, 48), wherein the processor is configured to arbitrate to display information on the display portion corresponding to an operating portion having a highest first priority level that has been set for each of the operating portions based on their function, said functions being of vehicle on-board devices and executed upon operation of the respective operating portion. a memory; and a processor that is coupled to the memory, the processor being configured to: in a case in which a contact with, or a movement adjacent to, any of a plurality of switch groups (20R, 20L), each of which has a plurality of operating portions (40, 48) provided inside a vehicle cabin is detected, display information corresponding to that operating portion on a display portion inside the vehicle cabin, wherein the plurality of switch groups (20R, 20L) having a plurality of operating portions include a right-side switch group on a right side spoke portion of the steering wheel and a left-side switch group on a left side spoke portion of the steering wheel; and, in a case in which a contact with, or a movement adjacent to, two or more of the operating portions is detected, arbitrate the displaying of information on the display portion so as to display the information corresponding to one of the operating portions (40, 48), wherein the processor is configured to arbitrate to display information on the display portion corresponding to an operating portion having a highest first priority level that has been set for each of the operating portions based on their function, said functions being of vehicle on-board devices and executed upon operation of the respective operating portion. in a case in which a contact with, or a movement adjacent to, any of a plurality of switch groups (20R, 20L), each of which has a plurality of operating portions (40, 48) provided inside a vehicle cabin is detected, display information corresponding to that operating portion on a display portion inside the vehicle cabin, wherein the plurality of switch groups (20R, 20L) having a plurality of operating portions include a right-side switch group on a right side spoke portion of the steering wheel and a left-side switch group on a left side spoke portion of the steering wheel; and, in a case in which a contact with, or a movement adjacent to, two or more of the operating portions is detected, arbitrate the displaying of information on the display portion so as to display the information corresponding to one of the operating portions (40, 48), wherein the processor is configured to arbitrate to display information on the display portion corresponding to an operating portion having a highest first priority level that has been set for each of the operating portions based on their function, said functions being of vehicle on-board devices and executed upon operation of the respective operating portion.