A method of supporting provisioning of a service from a wireless communication network associated with an operator to one or more end devices and adapting a Business-to-Consumer, B2C, cellular network operation to a machine-to-machine, M2M, communication and Internet of Things, IoT, the method comprising: - receiving (S202; S502; S602; S802), by a support system of the wireless communication network, a service request, the service request requesting a service to be provided with desired performance characteristics to the one or more end devices; and - instructing (S204; S512; S612; S816), by the support system, one or more network entities of the wireless communication network to: receive, from a further network entity, a message on an acceptable radio impact to achieve performance characteristics, a message informing on targeted latency, jitter, and throughput for the one or more end devices in downlink, DL, and uplink, UL, directions, and an instruction to monitor IP addresses of the one or more end devices to verify the achieved performance characteristics; determine, whether the achieved performance characteristics correspond to target performance characteristics, wherein, if the achieved performance characteristics are lower than the target performance characteristics, prioritize the one or more end devices, or wherein, if the achieved performance characteristics are higher than the target performance characteristics, de-prioritize the one or more end devices, and provide the service with the target performance characteristics to the one or more end devices, the target performance characteristics being dependent on the desired performance characteristics and performance characteristics measurements associated with the one or more network entities, wherein the one or more network entities correspond each to a Cloud Radio Access Network, RAN, control node, and wherein the one or more network entities are enhanced with a Service Level Agreement, SLA, supervisor that instructs a radio layer to make the performance characteristics measurements. - receiving (S202; S502; S602; S802), by a support system of the wireless communication network, a service request, the service request requesting a service to be provided with desired performance characteristics to the one or more end devices; and - instructing (S204; S512; S612; S816), by the support system, one or more network entities of the wireless communication network to: receive, from a further network entity, a message on an acceptable radio impact to achieve performance characteristics, a message informing on targeted latency, jitter, and throughput for the one or more end devices in downlink, DL, and uplink, UL, directions, and an instruction to monitor IP addresses of the one or more end devices to verify the achieved performance characteristics; determine, whether the achieved performance characteristics correspond to target performance characteristics, wherein, if the achieved performance characteristics are lower than the target performance characteristics, prioritize the one or more end devices, or wherein, if the achieved performance characteristics are higher than the target performance characteristics, de-prioritize the one or more end devices, and provide the service with the target performance characteristics to the one or more end devices, the target performance characteristics being dependent on the desired performance characteristics and performance characteristics measurements associated with the one or more network entities, wherein the one or more network entities correspond each to a Cloud Radio Access Network, RAN, control node, and wherein the one or more network entities are enhanced with a Service Level Agreement, SLA, supervisor that instructs a radio layer to make the performance characteristics measurements. receive, from a further network entity, a message on an acceptable radio impact to achieve performance characteristics, a message informing on targeted latency, jitter, and throughput for the one or more end devices in downlink, DL, and uplink, UL, directions, and an instruction to monitor IP addresses of the one or more end devices to verify the achieved performance characteristics; determine, whether the achieved performance characteristics correspond to target performance characteristics, wherein, if the achieved performance characteristics are lower than the target performance characteristics, prioritize the one or more end devices, or wherein, if the achieved performance characteristics are higher than the target performance characteristics, de-prioritize the one or more end devices, and wherein, if the achieved performance characteristics are lower than the target performance characteristics, prioritize the one or more end devices, or wherein, if the achieved performance characteristics are higher than the target performance characteristics, de-prioritize the one or more end devices, and provide the service with the target performance characteristics to the one or more end devices, the target performance characteristics being dependent on the desired performance characteristics and performance characteristics measurements associated with the one or more network entities, wherein the one or more network entities correspond each to a Cloud Radio Access Network, RAN, control node, and wherein the one or more network entities are enhanced with a Service Level Agreement, SLA, supervisor that instructs a radio layer to make the performance characteristics measurements.