An apparatus for transmitting a handwriting animation message, the apparatus comprising: a touch screen; a transmitter; and a controller configured to: control the touch screen to display a background image and to receive a handwriting input through an area of the touch screen displaying the background image, generate two or more handwriting animation messages each including coordinate information and time information of respective points based on the handwriting input on the background image displayed on the touch screen wherein each of the two or more handwriting animation messages includes a respective identifier and wherein each of the identifiers includes a message identification number, a page number indicating an order of reproduction for the two or more handwriting animation messages, a total page number, and a background image number, associate the background image with a respective identifier of each of the two or more handwriting animation messages, generate a message including the background image and the two or more handwriting animation messages, and control the transmitter to transmit the generated message to a receiving mobile terminal. a touch screen; a transmitter; and a controller configured to: control the touch screen to display a background image and to receive a handwriting input through an area of the touch screen displaying the background image, generate two or more handwriting animation messages each including coordinate information and time information of respective points based on the handwriting input on the background image displayed on the touch screen wherein each of the two or more handwriting animation messages includes a respective identifier and wherein each of the identifiers includes a message identification number, a page number indicating an order of reproduction for the two or more handwriting animation messages, a total page number, and a background image number, associate the background image with a respective identifier of each of the two or more handwriting animation messages, generate a message including the background image and the two or more handwriting animation messages, and control the transmitter to transmit the generated message to a receiving mobile terminal. control the touch screen to display a background image and to receive a handwriting input through an area of the touch screen displaying the background image, generate two or more handwriting animation messages each including coordinate information and time information of respective points based on the handwriting input on the background image displayed on the touch screen wherein each of the two or more handwriting animation messages includes a respective identifier and wherein each of the identifiers includes a message identification number, a page number indicating an order of reproduction for the two or more handwriting animation messages, a total page number, and a background image number, associate the background image with a respective identifier of each of the two or more handwriting animation messages, generate a message including the background image and the two or more handwriting animation messages, and control the transmitter to transmit the generated message to a receiving mobile terminal.