A media content playing method, characterized by comprising: receiving, by a first server, a first request of a user, wherein the first request is used to instruct to send first media content to a first display apparatus; sending, by the first server, the first media content to the first display apparatus according to the first request, so that the first display apparatus plays the first media content; and sending, by the first server, first information corresponding to the first media content to a second server, so that the second server sends second media content corresponding to the first information to a second display apparatus that is associated with the first display apparatus, and the second display apparatus is configured to play the second media content; receiving, by the first server, a second request that is sent by the second display apparatus and comprises second information, wherein the second information corresponds to third media content that is currently presented on the second display apparatus; determining, by the first server according to the second request, fourth media content corresponding to the second information; and sending, by the first server, the fourth media content to a third display apparatus that is associated with the second display apparatus; wherein the second request further comprises identification information of the second display apparatus, and before the sending, by the first server, the fourth media content to a third display apparatus that is associated with the second display apparatus, the method further comprises: determining, by the first server, the third display apparatus according to the identification information. receiving, by a first server, a first request of a user, wherein the first request is used to instruct to send first media content to a first display apparatus; sending, by the first server, the first media content to the first display apparatus according to the first request, so that the first display apparatus plays the first media content; and sending, by the first server, first information corresponding to the first media content to a second server, so that the second server sends second media content corresponding to the first information to a second display apparatus that is associated with the first display apparatus, and the second display apparatus is configured to play the second media content; receiving, by the first server, a second request that is sent by the second display apparatus and comprises second information, wherein the second information corresponds to third media content that is currently presented on the second display apparatus; determining, by the first server according to the second request, fourth media content corresponding to the second information; and sending, by the first server, the fourth media content to a third display apparatus that is associated with the second display apparatus; wherein the second request further comprises identification information of the second display apparatus, and before the sending, by the first server, the fourth media content to a third display apparatus that is associated with the second display apparatus, the method further comprises: determining, by the first server, the third display apparatus according to the identification information.