A display apparatus comprising: a display panel; a light-emitting assembly disposed behind the display panel and comprising a light-emitting diode configured to emit light in a rear direction; and a reflective assembly disposed behind the light-emitting assembly and configured to reflect light emitted from the light-emitting assembly toward the display panel, wherein the reflective assembly comprises: a first area opposite the LED; a second area adjacent to the first area, a reflective plate on which a reflective sheet is disposed; and a sub reflective unit disposed on a surface of the reflective sheet that is opposite to the light-emitting assembly, the sub reflective unit being disposed to correspond to the LED, and wherein the sub reflective unit comprises: a first sub reflective unit, wherein the first area corresponds to a surface of the first sub reflective unit that is opposite to the LED; and a second sub reflective unit corresponding to the second area, wherein, in the sub reflective unit, either: a first density of a light diffusing agent of the first sub reflective unit is higher than a second density of a light diffusing agent of the second sub reflective unit; or the first transmittance of the first sub reflective unit is lower than the second transmittance of the second sub reflective unit; or a first density of a diffusing agent of the first sub reflective unit decreases in a radial direction from a center of the first area, and a second transmittance of the second sub reflective unit increases in the radial direction from the center of the first area. a display panel; a light-emitting assembly disposed behind the display panel and comprising a light-emitting diode configured to emit light in a rear direction; and a reflective assembly disposed behind the light-emitting assembly and configured to reflect light emitted from the light-emitting assembly toward the display panel, wherein the reflective assembly comprises: a first area opposite the LED; a second area adjacent to the first area, a reflective plate on which a reflective sheet is disposed; and a sub reflective unit disposed on a surface of the reflective sheet that is opposite to the light-emitting assembly, the sub reflective unit being disposed to correspond to the LED, and a first area opposite the LED; a second area adjacent to the first area, a reflective plate on which a reflective sheet is disposed; and a sub reflective unit disposed on a surface of the reflective sheet that is opposite to the light-emitting assembly, the sub reflective unit being disposed to correspond to the LED, and wherein the sub reflective unit comprises: a first sub reflective unit, wherein the first area corresponds to a surface of the first sub reflective unit that is opposite to the LED; and a second sub reflective unit corresponding to the second area, wherein, in the sub reflective unit, either: a first density of a light diffusing agent of the first sub reflective unit is higher than a second density of a light diffusing agent of the second sub reflective unit; or the first transmittance of the first sub reflective unit is lower than the second transmittance of the second sub reflective unit; or a first density of a diffusing agent of the first sub reflective unit decreases in a radial direction from a center of the first area, and a second transmittance of the second sub reflective unit increases in the radial direction from the center of the first area. a first sub reflective unit, wherein the first area corresponds to a surface of the first sub reflective unit that is opposite to the LED; and a second sub reflective unit corresponding to the second area, wherein, in the sub reflective unit, either: a first density of a light diffusing agent of the first sub reflective unit is higher than a second density of a light diffusing agent of the second sub reflective unit; or the first transmittance of the first sub reflective unit is lower than the second transmittance of the second sub reflective unit; or a first density of a diffusing agent of the first sub reflective unit decreases in a radial direction from a center of the first area, and a second transmittance of the second sub reflective unit increases in the radial direction from the center of the first area. a first density of a light diffusing agent of the first sub reflective unit is higher than a second density of a light diffusing agent of the second sub reflective unit; or the first transmittance of the first sub reflective unit is lower than the second transmittance of the second sub reflective unit; or a first density of a diffusing agent of the first sub reflective unit decreases in a radial direction from a center of the first area, and a second transmittance of the second sub reflective unit increases in the radial direction from the center of the first area.