A two-sided direct thermal adhesive label (100, 300) adapted for forming a pouch comprising: a first substrate (110, 320) having an outer face and an inner face, wherein the outer face is at least partially coated with a thermally sensitive material and wherein the inner face is at least partially coated with an adhesive; and a second substrate (150, 310) having an outer face and an inner face, wherein the outer face is at least partially coated with a thermally sensitive material and wherein the inner face is at least partially coated with a release material; characterised in that the first substrate (110, 320) has disposed therein one or more perforation lines forming a central portion of said first substrate (110, 320) and a peripheral portion of said first substrate (110, 320); the second substrate (150, 310) has disposed therein one or more die cuts (155,157) forming a central portion of said second substrate (150, 310), a peripheral portion of said second substrate (150, 310), and an end portion of said second substrate (150, 310); and the central portion of said first substrate (110, 320) is congruent to and faces the central portion of said second substrate (150, 310) the peripheral portion and the end portion of the second substrate (150, 310) are congruent to and faces the peripheral portion of the first substrate (110, 320), and the peripheral portion of the second substrate (150, 310) is removeable from the label (100, 300) to allow a portion of the peripheral portion of inner face of the first substrate (110, 320) to be affixed to a package to form the pouch between the package and outer face of the second substrate (150, 310). a first substrate (110, 320) having an outer face and an inner face, wherein the outer face is at least partially coated with a thermally sensitive material and wherein the inner face is at least partially coated with an adhesive; and a second substrate (150, 310) having an outer face and an inner face, wherein the outer face is at least partially coated with a thermally sensitive material and wherein the inner face is at least partially coated with a release material; characterised in that the first substrate (110, 320) has disposed therein one or more perforation lines forming a central portion of said first substrate (110, 320) and a peripheral portion of said first substrate (110, 320); the second substrate (150, 310) has disposed therein one or more die cuts (155,157) forming a central portion of said second substrate (150, 310), a peripheral portion of said second substrate (150, 310), and an end portion of said second substrate (150, 310); and the central portion of said first substrate (110, 320) is congruent to and faces the central portion of said second substrate (150, 310) the peripheral portion and the end portion of the second substrate (150, 310) are congruent to and faces the peripheral portion of the first substrate (110, 320), and the peripheral portion of the second substrate (150, 310) is removeable from the label (100, 300) to allow a portion of the peripheral portion of inner face of the first substrate (110, 320) to be affixed to a package to form the pouch between the package and outer face of the second substrate (150, 310).