An interface interaction method, wherein the method comprises: obtaining, rotation parameters of a user head, wherein the rotation parameters comprise a rotation direction, a rotation angle, and a rotation angular acceleration; determining, an interaction instruction according to the obtained rotation parameters and a preset instruction determining rule; and executing, the determined interaction instruction to implement interaction control of interfaces displayed by a display component; wherein the displayed interfaces comprise at least two interfaces, and the at least two interfaces belong to different interface groups, wherein each interface group comprises at least one interface, and only one interface in each interface group is displayed at a time, and characterised in that the determining an interaction instruction according to the obtained rotation parameters and a preset instruction determining rule comprises: determining, whether r>t is true, wherein r is a rotation angle of the user head in the vertical direction, and t is a rotation angle of the user head in the horizontal direction; and generating, a first-type interaction instruction according to r and a rotation angular acceleration a of the user head in the vertical direction if a determining result is that r>t is true; or generating, a second-type interaction instruction according to t and a rotation angular acceleration a' of the user head in the horizontal direction if a determining result is that r>t is false. obtaining, rotation parameters of a user head, wherein the rotation parameters comprise a rotation direction, a rotation angle, and a rotation angular acceleration; determining, an interaction instruction according to the obtained rotation parameters and a preset instruction determining rule; and executing, the determined interaction instruction to implement interaction control of interfaces displayed by a display component; wherein the displayed interfaces comprise at least two interfaces, and the at least two interfaces belong to different interface groups, wherein each interface group comprises at least one interface, and only one interface in each interface group is displayed at a time, and characterised in that the determining an interaction instruction according to the obtained rotation parameters and a preset instruction determining rule comprises: determining, whether r>t is true, wherein r is a rotation angle of the user head in the vertical direction, and t is a rotation angle of the user head in the horizontal direction; and generating, a first-type interaction instruction according to r and a rotation angular acceleration a of the user head in the vertical direction if a determining result is that r>t is true; or generating, a second-type interaction instruction according to t and a rotation angular acceleration a' of the user head in the horizontal direction if a determining result is that r>t is false. determining, whether r>t is true, wherein r is a rotation angle of the user head in the vertical direction, and t is a rotation angle of the user head in the horizontal direction; and generating, a first-type interaction instruction according to r and a rotation angular acceleration a of the user head in the vertical direction if a determining result is that r>t is true; or generating, a second-type interaction instruction according to t and a rotation angular acceleration a' of the user head in the horizontal direction if a determining result is that r>t is false.