A combined reading apparatus for identifying a product, the combined reading apparatus comprising: a plate panel configured to recognize Radio Frequency Identification (RFID) tag information, configured such that an antenna adapted to transmit and receive a Radio Frequency signal to and from an RFID tag is included therein, and formed in a plate shape having predetermined lengths in a horizontal direction, which is a direction from a front thereof to a rear thereof, and a height direction, which is a direction from a top thereof to a bottom thereof; a connection bar coupled to one side of the plate panel, configured to support the plate panel, and configured to extend from the plate panel in the horizontal direction of the plate panel by a predetermined length; a grip formed in a bar shape having a predetermined length so as to be held by a hand, spaced apart from the plate panel by a predetermined distance, and coupled to the connection bar; a control unit configured to control the RF transmission and reception of the antenna; characterized by an image code reader jointed to the plate panel to form a single plate along with the plate panel and to be rotatable in a direction around the height direction of the plate panel, and configured to read an optically recognizable image code, wherein: the plate panel comprises a mounting part configured to penetrate the plate panel from one surface of the plate panel to a remaining surface of the plate panel, configured to have a predetermined size, and configured to accommodate the image code reader; and the image code reader is formed in a shape corresponding to that of the mounting part, is located inside the plate panel, comprises an image reading unit configured to read the image code and disposed on a front side of the image code reader, and is rotatably mounted within a predetermined angle range around the height direction so that the image reading unit is selectively exposed to the front side. a plate panel configured to recognize Radio Frequency Identification (RFID) tag information, configured such that an antenna adapted to transmit and receive a Radio Frequency signal to and from an RFID tag is included therein, and formed in a plate shape having predetermined lengths in a horizontal direction, which is a direction from a front thereof to a rear thereof, and a height direction, which is a direction from a top thereof to a bottom thereof; a connection bar coupled to one side of the plate panel, configured to support the plate panel, and configured to extend from the plate panel in the horizontal direction of the plate panel by a predetermined length; a grip formed in a bar shape having a predetermined length so as to be held by a hand, spaced apart from the plate panel by a predetermined distance, and coupled to the connection bar; a control unit configured to control the RF transmission and reception of the antenna; characterized by an image code reader jointed to the plate panel to form a single plate along with the plate panel and to be rotatable in a direction around the height direction of the plate panel, and configured to read an optically recognizable image code, wherein: the plate panel comprises a mounting part configured to penetrate the plate panel from one surface of the plate panel to a remaining surface of the plate panel, configured to have a predetermined size, and configured to accommodate the image code reader; and the image code reader is formed in a shape corresponding to that of the mounting part, is located inside the plate panel, comprises an image reading unit configured to read the image code and disposed on a front side of the image code reader, and is rotatably mounted within a predetermined angle range around the height direction so that the image reading unit is selectively exposed to the front side. the plate panel comprises a mounting part configured to penetrate the plate panel from one surface of the plate panel to a remaining surface of the plate panel, configured to have a predetermined size, and configured to accommodate the image code reader; and the image code reader is formed in a shape corresponding to that of the mounting part, is located inside the plate panel, comprises an image reading unit configured to read the image code and disposed on a front side of the image code reader, and is rotatably mounted within a predetermined angle range around the height direction so that the image reading unit is selectively exposed to the front side.