Method for dynamically influencing the choice of a mobile network operator profile used by a user equipment connected to a telecommunications network, wherein the user equipment comprises an embedded identity module, wherein a plurality of mobile network operator profiles are able to be used by the user equipment, wherein the plurality of mobile network operator profiles comprises at least a first mobile network operator profile and a second mobile network operator profile, wherein the method comprises the following steps: -- defining a plurality of trigger events and determining a switching probability for each trigger event, the switching probability for a trigger event of the plurality of trigger events corresponding to the probability for the user equipment to switch from the first mobile network operator profile to the second mobile network operator profile, wherein the user equipment switches from the first mobile network operator profile to the second mobile network operator profile if the switching probability exceeds a predefined threshold, the switching probability and the plurality of trigger events depending on at least one switching parameter associated to the user equipment, wherein the switching parameter depends on the user's contextual needs and/or the user's history of Network Switching, -- a switching related information is transmitted to the user equipment, the switching related information corresponding to an information related to either a modification of the first mobile network operator profile or to a modification of the second mobile network operator profile, the switching related information being aimed at either inducing the user equipment to switch from the first mobile network operator profile to the second mobile network operator profile or aimed at preventing the user equipment to switch from the first mobile network operator profile to the second mobile network operator profile, wherein the switching related information corresponds to an information to the user of the user equipment regarding modified connection conditions and/or applicable tariffs. -- defining a plurality of trigger events and determining a switching probability for each trigger event, the switching probability for a trigger event of the plurality of trigger events corresponding to the probability for the user equipment to switch from the first mobile network operator profile to the second mobile network operator profile, wherein the user equipment switches from the first mobile network operator profile to the second mobile network operator profile if the switching probability exceeds a predefined threshold, the switching probability and the plurality of trigger events depending on at least one switching parameter associated to the user equipment, wherein the switching parameter depends on the user's contextual needs and/or the user's history of Network Switching, -- a switching related information is transmitted to the user equipment, the switching related information corresponding to an information related to either a modification of the first mobile network operator profile or to a modification of the second mobile network operator profile, the switching related information being aimed at either inducing the user equipment to switch from the first mobile network operator profile to the second mobile network operator profile or aimed at preventing the user equipment to switch from the first mobile network operator profile to the second mobile network operator profile, wherein the switching related information corresponds to an information to the user of the user equipment regarding modified connection conditions and/or applicable tariffs.