A method for use in connection with delivering selected content to users of a broadcast network, the broadcast network primarily involving synchronized distribution of broadcast content to multiple users, the method comprising the steps of: receiving, at a broadcast network platform, an asset dissemination request for an asset, wherein said asset dissemination request includes targeting criteria for said asset; identifying network households complying with said targeting criteria for said asset; delivering, via a network interface, said asset to a first household of the identified network households in conjunction with at least one household member criteria for said first household; providing, to a user equipment device of the first household, household membership information indicating actual and/or putative members of the first household; for the first household, determining a putative identity of a current network user, wherein determining the putative identity comprises: analyzing at least one of (i) actual viewing history and (ii) statistical information for the first household to obtain an indication of characteristics of the current network user and upon obtaining the indication of the characteristics, generating an indication of the demographic classification or of the actual identity of the current network user thereby determining the putative identity of the current user based on the household membership information; and controlling delivery of said asset to a set top box of the first household wherein said asset is selectively presented when the putative identity of the current network user matches the household member criteria. receiving, at a broadcast network platform, an asset dissemination request for an asset, wherein said asset dissemination request includes targeting criteria for said asset; identifying network households complying with said targeting criteria for said asset; delivering, via a network interface, said asset to a first household of the identified network households in conjunction with at least one household member criteria for said first household; providing, to a user equipment device of the first household, household membership information indicating actual and/or putative members of the first household; for the first household, determining a putative identity of a current network user, wherein determining the putative identity comprises: analyzing at least one of (i) actual viewing history and (ii) statistical information for the first household to obtain an indication of characteristics of the current network user and upon obtaining the indication of the characteristics, generating an indication of the demographic classification or of the actual identity of the current network user thereby determining the putative identity of the current user based on the household membership information; and analyzing at least one of (i) actual viewing history and (ii) statistical information for the first household to obtain an indication of characteristics of the current network user and upon obtaining the indication of the characteristics, generating an indication of the demographic classification or of the actual identity of the current network user thereby determining the putative identity of the current user based on the household membership information; and controlling delivery of said asset to a set top box of the first household wherein said asset is selectively presented when the putative identity of the current network user matches the household member criteria.