A method of facilitating communications between a mobile terminal and a display device, the method comprising: determining that the mobile terminal and the display device satisfy a requisite of proximity; responsive to the determining that the mobile terminal and the display device satisfy the requisite of proximity, determining an orientation of the mobile terminal with respect to the display device that is physically distinct of the mobile terminal among a first orientation and a second orientation, wherein the first orientation represents that a front of the mobile terminal touches a display screen of the display device, the second orientation represents that a rear of the mobile terminal touches the display screen of the display device, and the front of the mobile terminal exposes a display screen of the mobile terminal; based on results of the determination of the orientation of the mobile terminal and the display device, determining a manner in which wireless content data is to be communicated between the display device and the mobile terminal; and wirelessly transmitting the content data between the display device and the mobile terminal based on the determined manner, wherein the manner represents a direction in which the content data is transferred between the mobile terminal and the display device, and the direction comprises a first direction and a second direction, wherein the first direction is from the mobile terminal to the display device, and the second direction is from the display device to the mobile terminal, wherein the first direction is determined when the determined orientation is the first orientation, and the second direction is determined when the determined orientation is the second orientation. determining that the mobile terminal and the display device satisfy a requisite of proximity; responsive to the determining that the mobile terminal and the display device satisfy the requisite of proximity, determining an orientation of the mobile terminal with respect to the display device that is physically distinct of the mobile terminal among a first orientation and a second orientation, wherein the first orientation represents that a front of the mobile terminal touches a display screen of the display device, the second orientation represents that a rear of the mobile terminal touches the display screen of the display device, and the front of the mobile terminal exposes a display screen of the mobile terminal; based on results of the determination of the orientation of the mobile terminal and the display device, determining a manner in which wireless content data is to be communicated between the display device and the mobile terminal; and wirelessly transmitting the content data between the display device and the mobile terminal based on the determined manner, wherein the manner represents a direction in which the content data is transferred between the mobile terminal and the display device, and the direction comprises a first direction and a second direction, wherein the first direction is from the mobile terminal to the display device, and the second direction is from the display device to the mobile terminal, wherein the first direction is determined when the determined orientation is the first orientation, and the second direction is determined when the determined orientation is the second orientation.