A liquid ejecting apparatus comprising: a liquid ejecting head that has a piezoelectric body configured to deform due to a drive signal being applied thereto, and is capable of ejecting liquid droplets from nozzles by bringing about a pressure fluctuation in a liquid inside a pressure chamber by using the deformation of the piezoelectric body; and a drive signal generator for generating the drive signal, wherein the drive signal includes a first drive pulse for causing liquid droplets to be ejected from the nozzles and a second drive pulse for causing liquid droplets to be ejected from the nozzles, wherein the first drive pulse and the second drive pulse have at least an expansion element (p1, p6) for causing the pressure chamber to expand from a standard capacity by changing from a standard potential, which is a standard for changes in potential, to an expansion potential, a contraction element (p3, p8) for causing the pressure chamber to contract by exceeding the standard potential from a potential that is on an expansion potential side of the standard potential, thereby ejecting the liquid, and a vibration control element (p5, p14) that controls pressure vibrations in the pressure chamber that are brought about after the ejection of the liquid by changing from a contraction potential to the standard potential, and wherein an initiation potential of the contraction element of the first drive pulse and an initiation potential of the contraction element of the second drive pulse are made to be uniform at the same potential, characterized in that the liquid droplets that are caused to be ejected by the second drive pulse are of a different size from the liquid droplets that are caused to be ejected by the first drive pulse, and in the first drive pulse and the second drive pulse, a difference in potential between the standard potential and the contraction potential is set to 40% or more and 50% or less of a difference in potential between the initiation potential of the contraction element and the contraction potential. a liquid ejecting head that has a piezoelectric body configured to deform due to a drive signal being applied thereto, and is capable of ejecting liquid droplets from nozzles by bringing about a pressure fluctuation in a liquid inside a pressure chamber by using the deformation of the piezoelectric body; and a drive signal generator for generating the drive signal, wherein the drive signal includes a first drive pulse for causing liquid droplets to be ejected from the nozzles and a second drive pulse for causing liquid droplets to be ejected from the nozzles, wherein the first drive pulse and the second drive pulse have at least an expansion element (p1, p6) for causing the pressure chamber to expand from a standard capacity by changing from a standard potential, which is a standard for changes in potential, to an expansion potential, a contraction element (p3, p8) for causing the pressure chamber to contract by exceeding the standard potential from a potential that is on an expansion potential side of the standard potential, thereby ejecting the liquid, and a vibration control element (p5, p14) that controls pressure vibrations in the pressure chamber that are brought about after the ejection of the liquid by changing from a contraction potential to the standard potential, and wherein an initiation potential of the contraction element of the first drive pulse and an initiation potential of the contraction element of the second drive pulse are made to be uniform at the same potential, characterized in that the liquid droplets that are caused to be ejected by the second drive pulse are of a different size from the liquid droplets that are caused to be ejected by the first drive pulse, and in the first drive pulse and the second drive pulse, a difference in potential between the standard potential and the contraction potential is set to 40% or more and 50% or less of a difference in potential between the initiation potential of the contraction element and the contraction potential.