A first device which shares content information with an external device, the first device comprising: a wireless transceiver configured to receive, from the external device, information which relates to at least one content that is being reproduced by the external device using a first service; a controller configured to select a second service for which a service account is stored in the first device, from among a plurality of services for reproducing the at least one content and request, from a server, an object which relates to using the selected second service, which selected second service relates to the at least one content, the second service being suitable for use by the first device, and to receive the object from the server, wherein the second service is different to the first service; and an output component configured to output the received object, wherein the requesting by the controller from a server an object which relates to using the selected second service comprises transmitting the information which relates to the at least one content to the server, execute the second service provided by a service provider by using the object, and reproduce the at least one content through the second service, wherein the received object comprises an object that is generated by the server in response to the request, and wherein the information which relates to the at least one content is included within a packet, wherein the packet is broadcast from the external device via short-range wireless communication, and wherein the controller is further configured to extract the information which relates to the at least one content from the received packet. a wireless transceiver configured to receive, from the external device, information which relates to at least one content that is being reproduced by the external device using a first service; a controller configured to select a second service for which a service account is stored in the first device, from among a plurality of services for reproducing the at least one content and request, from a server, an object which relates to using the selected second service, which selected second service relates to the at least one content, the second service being suitable for use by the first device, and to receive the object from the server, wherein the second service is different to the first service; and an output component configured to output the received object, wherein the requesting by the controller from a server an object which relates to using the selected second service comprises transmitting the information which relates to the at least one content to the server, execute the second service provided by a service provider by using the object, and reproduce the at least one content through the second service, wherein the received object comprises an object that is generated by the server in response to the request, and wherein the information which relates to the at least one content is included within a packet, wherein the packet is broadcast from the external device via short-range wireless communication, and wherein the controller is further configured to extract the information which relates to the at least one content from the received packet.