An electronic arrangement (200, 202, 202a, 202b, 202c, 204, 304, 400) comprising - a media profile entity configured to store and maintain at least one user-adjustable personal media profile (100, 100a, 100b) for a user capable of accessing a network and related sites, services and/or applications (203, 203b, 322) via a number of terminal devices (202, 202a, 202b, 202c), - a media control entity configured to allow and block online tracking and content provision in accordance with the personal media profile (100, 100a, 100b), wherein the user is provided with a number of notifications (510, 512) indicative of content suggestions conforming to the personal media profile (100, 100a, 100b) via the terminal (202, 202a, 202b, 202c), characterized in that the arrangement comprises - an authentication entity configured to associate one of the terminal devices (202, 202a, 202b, 202c) utilized by the user with the media profile of the user based on profile-identifying data provided by the terminal (202, 202a, 202b, 202c), such as a numeric or alphanumeric, optionally encrypted, code, said code being substantially anonymous data, - wherein the personal media profile (100, 100a, 100b) describes the user's interests excluding identifiable information, and wherein the interests are represented on a number of levels (102a, 102b, 102c) including interest categories and further wherein the interests are at least partially determined based on monitoring the user behavior relative to the network, optionally the web, and - wherein personal media profile data is selectively, preferably user-controllably, transferred between the personal media profile (100, 100a, 100b) and an external entity, such as a web site, (203, 203b, 322) accessed in order to exchange user interests-describing data between these such that said external entity lacks direct access to the full personal media profile of the user. - a media profile entity configured to store and maintain at least one user-adjustable personal media profile (100, 100a, 100b) for a user capable of accessing a network and related sites, services and/or applications (203, 203b, 322) via a number of terminal devices (202, 202a, 202b, 202c), - a media control entity configured to allow and block online tracking and content provision in accordance with the personal media profile (100, 100a, 100b), wherein the user is provided with a number of notifications (510, 512) indicative of content suggestions conforming to the personal media profile (100, 100a, 100b) via the terminal (202, 202a, 202b, 202c), characterized in that the arrangement comprises - an authentication entity configured to associate one of the terminal devices (202, 202a, 202b, 202c) utilized by the user with the media profile of the user based on profile-identifying data provided by the terminal (202, 202a, 202b, 202c), such as a numeric or alphanumeric, optionally encrypted, code, said code being substantially anonymous data, - wherein the personal media profile (100, 100a, 100b) describes the user's interests excluding identifiable information, and wherein the interests are represented on a number of levels (102a, 102b, 102c) including interest categories and further wherein the interests are at least partially determined based on monitoring the user behavior relative to the network, optionally the web, and - wherein personal media profile data is selectively, preferably user-controllably, transferred between the personal media profile (100, 100a, 100b) and an external entity, such as a web site, (203, 203b, 322) accessed in order to exchange user interests-describing data between these such that said external entity lacks direct access to the full personal media profile of the user.