An absorbent article wherein the absorbent article is a sanitary napkin comprising: A) a liquid impervious backsheet; B) a liquid pervious topsheet joined to said backsheet, said topsheet having an inner surface oriented toward the interior of said absorbent article and an outer surface oriented toward the skin and hair of the wearer when said absorbent article is being worn, characterized in that at least a portion of said topsheet outer surface comprises an effective amount of a lotion coating which is semi-solid or solid at 20 degrees C. said lotion coating characterized by: (i) from 10 to 95% of a substantially water free emollient having a plastic or fluid consistency at 20 degrees C. characterized in that said emollient contains 5% or less water, said emollient comprising a member selected from the group consisting of petroleum-based emollients, fatty acid ester emollients, alkyl ethoxylate emollients, and mixtures thereof; (ii) from 5 to 90% of an agent capable of immobilizing said emollient on said outer surface of the topsheet, said immobilizing agent being miscible with said emollient, said immobilizing agent having a melting point of at least about 35 degrees C. characterized in that said immobilizing agent is selected from the group consisting of polyhydroxy fatty acid esters, polyhydroxy fatty acid amides, C14-C22 fatty alcohols, C14-C22 fatty acids, C14-C22 fatty alcohol ethoxylates with a degree of ethoxylation of 4 or less, and mixtures thereof; and C) an absorbent core positioned between said topsheet and said backsheet and D) wherein said lotion is applied in a plurality of stripes parallel to the longitudinal axis of said sanitary napkin. A) a liquid impervious backsheet; B) a liquid pervious topsheet joined to said backsheet, said topsheet having an inner surface oriented toward the interior of said absorbent article and an outer surface oriented toward the skin and hair of the wearer when said absorbent article is being worn, characterized in that at least a portion of said topsheet outer surface comprises an effective amount of a lotion coating which is semi-solid or solid at 20 degrees C. said lotion coating characterized by: (i) from 10 to 95% of a substantially water free emollient having a plastic or fluid consistency at 20 degrees C. characterized in that said emollient contains 5% or less water, said emollient comprising a member selected from the group consisting of petroleum-based emollients, fatty acid ester emollients, alkyl ethoxylate emollients, and mixtures thereof; (ii) from 5 to 90% of an agent capable of immobilizing said emollient on said outer surface of the topsheet, said immobilizing agent being miscible with said emollient, said immobilizing agent having a melting point of at least about 35 degrees C. characterized in that said immobilizing agent is selected from the group consisting of polyhydroxy fatty acid esters, polyhydroxy fatty acid amides, C14-C22 fatty alcohols, C14-C22 fatty acids, C14-C22 fatty alcohol ethoxylates with a degree of ethoxylation of 4 or less, and mixtures thereof; and (i) from 10 to 95% of a substantially water free emollient having a plastic or fluid consistency at 20 degrees C. characterized in that said emollient contains 5% or less water, said emollient comprising a member selected from the group consisting of petroleum-based emollients, fatty acid ester emollients, alkyl ethoxylate emollients, and mixtures thereof; (ii) from 5 to 90% of an agent capable of immobilizing said emollient on said outer surface of the topsheet, said immobilizing agent being miscible with said emollient, said immobilizing agent having a melting point of at least about 35 degrees C. characterized in that said immobilizing agent is selected from the group consisting of polyhydroxy fatty acid esters, polyhydroxy fatty acid amides, C14-C22 fatty alcohols, C14-C22 fatty acids, C14-C22 fatty alcohol ethoxylates with a degree of ethoxylation of 4 or less, and mixtures thereof; and C) an absorbent core positioned between said topsheet and said backsheet and D) wherein said lotion is applied in a plurality of stripes parallel to the longitudinal axis of said sanitary napkin.