Use of a composition as a paint for heat releasing products intended to be applied to a base material made of a metal, the composition comprising: inorganic glass particles; an organic binder; and inorganic particles; wherein said organic binder comprises an electrocoating resin; said electrocoating resin is an anionic electrocoating resin or a cationic electrocoating; said electrocoating resin has a T g of 5 °C to 50 °C; said anionic electrocoating resin has at least one kind selected from the group consisting of a carboxyl group, a sulfonic acid group and a phosphoric acid group; said anionic electrocoating resin comprises at least one kind selected from the group consisting of an acrylic resin, an epoxy resin, a polyurethane resin, a maleated oil, a polyester resin, and a polybutadiene resin; said cationic electrocoating resin has at least one kind selected from the group consisting of a sulfide group and a phosphine group; said cationic electrocoating resin comprises at least one kind selected from the group consisting of an acrylic resin and a polyester resin; said inorganic particles are made of an oxide of a transition metal; said oxide of a transition metal comprises at least one kind selected from the group consisting of oxides of manganese, iron, copper, cobalt, chromium and nickel; said inorganic glass particles have a softening point of 300 °C to 1000 °C; and said inorganic glass particles comprise at least one kind selected from the group consisting of soda-lime glass, non-alkali glass, borosilicate glass, potash glass, crystal glass, titanium crystal glass, barium glass, boron glass, strontium glass, alumina silicate glass, soda zinc glass, and soda barium glass; wherein said inorganic particles have an average particle diameter of 3 μm or less, and said inorganic glass particles have an average particle diameter of 3 μm or less. inorganic glass particles; an organic binder; and inorganic particles; wherein said organic binder comprises an electrocoating resin; said electrocoating resin is an anionic electrocoating resin or a cationic electrocoating; said electrocoating resin has a T g of 5 °C to 50 °C; said anionic electrocoating resin has at least one kind selected from the group consisting of a carboxyl group, a sulfonic acid group and a phosphoric acid group; said anionic electrocoating resin comprises at least one kind selected from the group consisting of an acrylic resin, an epoxy resin, a polyurethane resin, a maleated oil, a polyester resin, and a polybutadiene resin; said cationic electrocoating resin has at least one kind selected from the group consisting of a sulfide group and a phosphine group; said cationic electrocoating resin comprises at least one kind selected from the group consisting of an acrylic resin and a polyester resin; said inorganic particles are made of an oxide of a transition metal; said oxide of a transition metal comprises at least one kind selected from the group consisting of oxides of manganese, iron, copper, cobalt, chromium and nickel; said inorganic glass particles have a softening point of 300 °C to 1000 °C; and said inorganic glass particles comprise at least one kind selected from the group consisting of soda-lime glass, non-alkali glass, borosilicate glass, potash glass, crystal glass, titanium crystal glass, barium glass, boron glass, strontium glass, alumina silicate glass, soda zinc glass, and soda barium glass; wherein said inorganic particles have an average particle diameter of 3 μm or less, and said inorganic glass particles have an average particle diameter of 3 μm or less.