An apparatus capable of communicating with multiple websites and a computer device, via a network, the apparatus comprising: at least one server configured to provide services that comprise at least one broker service (540, 1010-1040); the at least one broker service (540, 1010-1040) comprising capability to sign onto the multiple websites (590, 595) in response to identification of a user by the at least one server; the identification is based upon user identification information provided to the at least one server via the computer device; the at least one broker service is configured to sign onto the multiple websites (590, 595) using pre-stored security-related information of the at least one broker service (510, 1010-1040) stored at the at least one server, the pre-stored security-related information is associated with the user and different from the user identification information; the at least one server is further configured to receive content data associated with the user from the computer device via the network; the content data comprises media content; the services also comprise other capabilities comprising converting format of the content data into a post format associated with at least one posting on a website being one of said multiple websites, and performing the at least one posting on the website, which the at least one broker service signed onto; wherein one or more of the services, for posting the post formatted content data to a respective website of said multiple websites, are invoked by the at least one broker service (540, 1010-1040) via at least one Uniform Resource Locator, URL (740, 870), in a post feed (700, 805) or a post feed list. at least one server configured to provide services that comprise at least one broker service (540, 1010-1040); the at least one broker service (540, 1010-1040) comprising capability to sign onto the multiple websites (590, 595) in response to identification of a user by the at least one server; the identification is based upon user identification information provided to the at least one server via the computer device; the at least one broker service is configured to sign onto the multiple websites (590, 595) using pre-stored security-related information of the at least one broker service (510, 1010-1040) stored at the at least one server, the pre-stored security-related information is associated with the user and different from the user identification information; the at least one server is further configured to receive content data associated with the user from the computer device via the network; the content data comprises media content; the services also comprise other capabilities comprising converting format of the content data into a post format associated with at least one posting on a website being one of said multiple websites, and performing the at least one posting on the website, which the at least one broker service signed onto; wherein one or more of the services, for posting the post formatted content data to a respective website of said multiple websites, are invoked by the at least one broker service (540, 1010-1040) via at least one Uniform Resource Locator, URL (740, 870), in a post feed (700, 805) or a post feed list.