An infotainment method for giving a theme to a route taken by a vehicle, said method being implemented by a thematization module on board the vehicle and comprising steps of: - reception of a set of data defining an experience originating from a database of predefined experiences, said experience comprising a title, a plurality of milestones and key words, the milestones being defined by an emission of sensory stimuli giving a theme to the ambience exterior to the cockpit of the vehicle, - reception of a route originating from a navigation system of the vehicle, - selection, for each milestone of said experience, of a place from a database of places, so that each of the places is associated with a milestone of said experience and is situated close to the route, each place of the database of places being associated with at least one key word and with one item of geolocation information, - reception of items of geolocation information, originating from the navigation system, during the travel of the vehicle along the route, and indicating a current position of the vehicle, - determination of a distance between the current position of the vehicle and a selected place, from received items of geolocation information, - when the determined distance is less than a first predetermined threshold, then emission of a signal commanding the broadcasting, via an interface of the vehicle, of at least one medium associated with the selected place and with the received experience, and in which the selection of a place comprises the following steps: - calculation of a distance between the route of the vehicle and the places of the database of places, a place being selected if the distance is less than a second predetermined threshold (S 1), - comparison of the key words of the places with the key words of the experience, a place being selected if it is associated with at least one key word identical to one of the key words of the experience. - reception of a set of data defining an experience originating from a database of predefined experiences, said experience comprising a title, a plurality of milestones and key words, the milestones being defined by an emission of sensory stimuli giving a theme to the ambience exterior to the cockpit of the vehicle, - reception of a route originating from a navigation system of the vehicle, - selection, for each milestone of said experience, of a place from a database of places, so that each of the places is associated with a milestone of said experience and is situated close to the route, each place of the database of places being associated with at least one key word and with one item of geolocation information, - reception of items of geolocation information, originating from the navigation system, during the travel of the vehicle along the route, and indicating a current position of the vehicle, - determination of a distance between the current position of the vehicle and a selected place, from received items of geolocation information, - when the determined distance is less than a first predetermined threshold, then emission of a signal commanding the broadcasting, via an interface of the vehicle, of at least one medium associated with the selected place and with the received experience, - calculation of a distance between the route of the vehicle and the places of the database of places, a place being selected if the distance is less than a second predetermined threshold (S 1), - comparison of the key words of the places with the key words of the experience, a place being selected if it is associated with at least one key word identical to one of the key words of the experience.