A terminal search method for a sending end, comprising: acquiring an application identifier; broadcasting a broadcast frame that carries the application identifier to a receiving end; receiving messages that are sent by a candidate receiving end and carry a target application identifier, wherein the target application identifier is selected by the candidate receiving end from the application identifier; and determining a target receiving end from the candidate receiving end, so as to establish a connection of a target application with the target receiving end; characterized in that the sending end stores a first application identifier list, and an application corresponding to each application identifier in the first application identifier list is in an active state; and the acquiring an application identifier comprises: acquiring the application identifier from the first application identifier list; or wherein the sending end stores a second application identifier list, a state flag is set for each application identifier in the second application identifier list, and the state flag is used to indicate whether an application is in an active state or an inactive state, and the acquiring an application identifier comprises: acquiring an application identifier whose state flag is set to the active state from the second application identifier list; and after the determining a target receiving end from the candidate receiving end, the method further comprising: sending a connection request message that carries the target application identifier to the target receiving end, so as to trigger the establishment of the connection of the target application with the target receiving end. acquiring an application identifier; broadcasting a broadcast frame that carries the application identifier to a receiving end; receiving messages that are sent by a candidate receiving end and carry a target application identifier, wherein the target application identifier is selected by the candidate receiving end from the application identifier; and determining a target receiving end from the candidate receiving end, so as to establish a connection of a target application with the target receiving end; characterized in that the sending end stores a first application identifier list, and an application corresponding to each application identifier in the first application identifier list is in an active state; and the acquiring an application identifier comprises: acquiring the application identifier from the first application identifier list; or wherein the sending end stores a second application identifier list, a state flag is set for each application identifier in the second application identifier list, and the state flag is used to indicate whether an application is in an active state or an inactive state, and the acquiring an application identifier comprises: acquiring an application identifier whose state flag is set to the active state from the second application identifier list; and after the determining a target receiving end from the candidate receiving end, the method further comprising: sending a connection request message that carries the target application identifier to the target receiving end, so as to trigger the establishment of the connection of the target application with the target receiving end. acquiring the application identifier from the first application identifier list; or wherein the sending end stores a second application identifier list, a state flag is set for each application identifier in the second application identifier list, and the state flag is used to indicate whether an application is in an active state or an inactive state, and the acquiring an application identifier comprises: acquiring an application identifier whose state flag is set to the active state from the second application identifier list; and after the determining a target receiving end from the candidate receiving end, the method further comprising: sending a connection request message that carries the target application identifier to the target receiving end, so as to trigger the establishment of the connection of the target application with the target receiving end. acquiring an application identifier whose state flag is set to the active state from the second application identifier list; and after the determining a target receiving end from the candidate receiving end, the method further comprising: sending a connection request message that carries the target application identifier to the target receiving end, so as to trigger the establishment of the connection of the target application with the target receiving end.