A method for transmitting information according to a target encoding rate, comprising: obtaining, by a Base Station, BS, target encoding rates of multiple mobile stations, MSs; obtaining, by the BS, basic information bits by performing rate matching on encoded information bits according to a target encoding rate with a maximum value among the target encoding rates of the multiple MSs; obtaining, by the BS, at least one increment information bit by performing rate matching on the encoded information bits according to at least one remaining target encoding rate in the target encoding rates of the multiple MSs; and the method further comprises: sequentially transmitting, by the BS, the basic information bits and the at least one increment information bit to the multiple MSs via time frequency resources selected by the BS according to current channel conditions, within a determined time interval; wherein the target encoding rate is an encoding rate used by the BS at which a MS is capable of correctly decoding information transmitted by the BS; the basic information bits are information bits selected for meeting requirements of the maximum target encoding rate; each of the at least one increment information bit is an information bit selected for meeting requirements of other target encoding rates. obtaining, by a Base Station, BS, target encoding rates of multiple mobile stations, MSs; obtaining, by the BS, basic information bits by performing rate matching on encoded information bits according to a target encoding rate with a maximum value among the target encoding rates of the multiple MSs; obtaining, by the BS, at least one increment information bit by performing rate matching on the encoded information bits according to at least one remaining target encoding rate in the target encoding rates of the multiple MSs; and the method further comprises: sequentially transmitting, by the BS, the basic information bits and the at least one increment information bit to the multiple MSs via time frequency resources selected by the BS according to current channel conditions, within a determined time interval; wherein the target encoding rate is an encoding rate used by the BS at which a MS is capable of correctly decoding information transmitted by the BS; the basic information bits are information bits selected for meeting requirements of the maximum target encoding rate; each of the at least one increment information bit is an information bit selected for meeting requirements of other target encoding rates. sequentially transmitting, by the BS, the basic information bits and the at least one increment information bit to the multiple MSs via time frequency resources selected by the BS according to current channel conditions, within a determined time interval; wherein the target encoding rate is an encoding rate used by the BS at which a MS is capable of correctly decoding information transmitted by the BS; the basic information bits are information bits selected for meeting requirements of the maximum target encoding rate; each of the at least one increment information bit is an information bit selected for meeting requirements of other target encoding rates.