A cosmetic dispenser with frictional resistance for retaining a cosmetic pomade for extension and retraction, whereby the cosmetic dispenser comprises: an inner body with a proximal end, a distal end, a body portion, a first annular bearing surface with a circumference, at least one longitudinal track that communicates along a substantial length of the body portion and a second annular bearing surface; an elevator cup for retaining a pomade of cosmetic, the elevator cup comprising a peripheral wall and at least one lug that projects outwardly from the peripheral wall; a spiral member with a proximal end, a distal end, a body portion, and an annular skirt, at least one spiral formation along an inner surface of the body portion of the spiral member for engaging the at least one lug of the elevator cup; wherein the spiral member and the inner body are rotatably engaged with a longitudinal axis of relative rotation with the body portion of the inner body received into the body portion of the spiral member whereby the elevator cup can be manipulated between an extended configuration and a retracted configuration by a selective rotation of the inner body relative to the spiral member to yield an axial movement of the elevator cup; characterized in that the annular skirt has at least a portion thereof crenelated into a plurality of merlons separated by a plurality of crenels wherein the plurality of merlons establish an effective circumference and wherein the plurality of merlons are each arcuate in lateral cross section; the plurality of merlons surround the first annular bearing surface and wherein the effective circumference established by the plurality of merlons is smaller than the circumference of the first annular bearing surface whereby the plurality of merlons press against the first annular bearing surface to provide frictional resistance to a rotation of the inner body relative to the spiral member; the first annular bearing surface is substantially concentric with the inner body and is longitudinally aligned with the longitudinal axis of rotation whereby the first annular bearing surface comprises a lateral bearing surface; and the second annular bearing surface retained relative to the inner body wherein the second annular bearing surface is substantially concentric with the inner body and the spiral member, wherein the second annular bearing surface is generally orthogonal to the longitudinal axis of rotation whereby the second annular bearing surface comprises a longitudinal bearing surface, wherein the merlons have tips disposed in immediate juxtaposition to the second annular bearing surface, and wherein the distal ends of the merlons frictionally engage the bearing surface. an inner body with a proximal end, a distal end, a body portion, a first annular bearing surface with a circumference, at least one longitudinal track that communicates along a substantial length of the body portion and a second annular bearing surface; an elevator cup for retaining a pomade of cosmetic, the elevator cup comprising a peripheral wall and at least one lug that projects outwardly from the peripheral wall; a spiral member with a proximal end, a distal end, a body portion, and an annular skirt, at least one spiral formation along an inner surface of the body portion of the spiral member for engaging the at least one lug of the elevator cup; wherein the spiral member and the inner body are rotatably engaged with a longitudinal axis of relative rotation with the body portion of the inner body received into the body portion of the spiral member whereby the elevator cup can be manipulated between an extended configuration and a retracted configuration by a selective rotation of the inner body relative to the spiral member to yield an axial movement of the elevator cup; characterized in that the annular skirt has at least a portion thereof crenelated into a plurality of merlons separated by a plurality of crenels wherein the plurality of merlons establish an effective circumference and wherein the plurality of merlons are each arcuate in lateral cross section; the plurality of merlons surround the first annular bearing surface and wherein the effective circumference established by the plurality of merlons is smaller than the circumference of the first annular bearing surface whereby the plurality of merlons press against the first annular bearing surface to provide frictional resistance to a rotation of the inner body relative to the spiral member; the first annular bearing surface is substantially concentric with the inner body and is longitudinally aligned with the longitudinal axis of rotation whereby the first annular bearing surface comprises a lateral bearing surface; and the second annular bearing surface retained relative to the inner body wherein the second annular bearing surface is substantially concentric with the inner body and the spiral member, wherein the second annular bearing surface is generally orthogonal to the longitudinal axis of rotation whereby the second annular bearing surface comprises a longitudinal bearing surface, wherein the merlons have tips disposed in immediate juxtaposition to the second annular bearing surface, and wherein the distal ends of the merlons frictionally engage the bearing surface.