A coating material comprising: a polymeric component; a metal oxide component comprising an amphiphilic compound with the following structural formula: where M = metal oxide or binary metal oxide, A 1 is selected from compounds with surface energy greater than or equal to 25 mN/m (25 dynes/cm), A 2 is selected from compounds with surface energy less than or equal to 12 mN/m (12 dynes/cm), A 3 is selected from compounds having more than one reactive functional group, x = NH 2, NHR' or NR' 2 (R' = methyl, ethyl, propyl or isopropyl), y = COOH, SO 3 H or PO 3 H, and R = H or halogen; and where one of the A 1 -x, A 2, or A 3 -y may be replaced by a second O-R; or where M = metal oxide or binary metal oxide, A 1 is selected from compounds with surface energy greater than or equal to 25 dynes per centimeter, A 2 is selected from compounds with surface energy greater than or equal to 7 dynes per centimeter, x = NH 2, NHR' or NR' 2 (R' = methyl, ethyl, propyl or isopropyl) and R = H or halogen; and where one of the A 1 -x, or A 2 may be replaced by a second O-R; and a catalytic component, the catalytic component comprising a metal oxide or a mixed metal oxide which is an effective catalyst for an oxidation reaction. a polymeric component; a metal oxide component comprising an amphiphilic compound with the following structural formula: where M = metal oxide or binary metal oxide, A 1 is selected from compounds with surface energy greater than or equal to 25 mN/m (25 dynes/cm), A 2 is selected from compounds with surface energy less than or equal to 12 mN/m (12 dynes/cm), A 3 is selected from compounds having more than one reactive functional group, x = NH 2, NHR' or NR' 2 (R' = methyl, ethyl, propyl or isopropyl), y = COOH, SO 3 H or PO 3 H, and R = H or halogen; and where one of the A 1 -x, A 2, or A 3 -y may be replaced by a second O-R; or where M = metal oxide or binary metal oxide, A 1 is selected from compounds with surface energy greater than or equal to 25 dynes per centimeter, A 2 is selected from compounds with surface energy greater than or equal to 7 dynes per centimeter, x = NH 2, NHR' or NR' 2 (R' = methyl, ethyl, propyl or isopropyl) and R = H or halogen; and where M = metal oxide or binary metal oxide, A 1 is selected from compounds with surface energy greater than or equal to 25 mN/m (25 dynes/cm), A 2 is selected from compounds with surface energy less than or equal to 12 mN/m (12 dynes/cm), A 3 is selected from compounds having more than one reactive functional group, x = NH 2, NHR' or NR' 2 (R' = methyl, ethyl, propyl or isopropyl), y = COOH, SO 3 H or PO 3 H, and R = H or halogen; and where one of the A 1 -x, A 2, or A 3 -y may be replaced by a second O-R; or where M = metal oxide or binary metal oxide, A 1 is selected from compounds with surface energy greater than or equal to 25 dynes per centimeter, A 2 is selected from compounds with surface energy greater than or equal to 7 dynes per centimeter, x = NH 2, NHR' or NR' 2 (R' = methyl, ethyl, propyl or isopropyl) and R = H or halogen; and where one of the A 1 -x, or A 2 may be replaced by a second O-R; and a catalytic component, the catalytic component comprising a metal oxide or a mixed metal oxide which is an effective catalyst for an oxidation reaction.