A process for the production of a tire comprising i) the preparation of a shaped rubber composition comprising: combining a rubber compound with an extender compound to produce a mixture; drying the mixture to produce a dried mixture; and shaping the dried mixture into particles, granules, bales, flakes or blocks, wherein the extender compound consists of natural or hydrocarbon resin, which possesses a glass transition temperature of - 70 °C to about 120 °C and an acid value of 50 mg KOH/g or less, wherein the natural or hydrocarbon resin is an aliphatic hydrocarbon resin, an aromatic resin, a cyclo-aliphatic resin, a terpene resin, oligoester, rosin and/or rosin ester and combinations thereof, and wherein the natural or hydrocarbon resin is homogeneously distributed within the rubber composition ii) compounding the rubber composition being in the form of particles, granules, bales, flakes or blocks and having the natural or hydrocarbon resin homogeneously distributed therein obtained in step i) with one or more additives selected from curing aids, processing additives, fillers, pigments, reinforcing materials, and combinations thereof, to form a rubber compound, and, iii) molding the rubber compound into tire components and iv) curing the molded tire components, wherein the process excludes the use of extender compounds in addition to the natural or hydrocarbon resin. i) the preparation of a shaped rubber composition comprising: combining a rubber compound with an extender compound to produce a mixture; drying the mixture to produce a dried mixture; and shaping the dried mixture into particles, granules, bales, flakes or blocks, wherein the extender compound consists of natural or hydrocarbon resin, which possesses a glass transition temperature of - 70 °C to about 120 °C and an acid value of 50 mg KOH/g or less, wherein the natural or hydrocarbon resin is an aliphatic hydrocarbon resin, an aromatic resin, a cyclo-aliphatic resin, a terpene resin, oligoester, rosin and/or rosin ester and combinations thereof, and wherein the natural or hydrocarbon resin is homogeneously distributed within the rubber composition combining a rubber compound with an extender compound to produce a mixture; drying the mixture to produce a dried mixture; and shaping the dried mixture into particles, granules, bales, flakes or blocks, wherein the extender compound consists of natural or hydrocarbon resin, which possesses a glass transition temperature of - 70 °C to about 120 °C and an acid value of 50 mg KOH/g or less, wherein the natural or hydrocarbon resin is an aliphatic hydrocarbon resin, an aromatic resin, a cyclo-aliphatic resin, a terpene resin, oligoester, rosin and/or rosin ester and combinations thereof, and wherein the natural or hydrocarbon resin is homogeneously distributed within the rubber composition ii) compounding the rubber composition being in the form of particles, granules, bales, flakes or blocks and having the natural or hydrocarbon resin homogeneously distributed therein obtained in step i) with one or more additives selected from curing aids, processing additives, fillers, pigments, reinforcing materials, and combinations thereof, to form a rubber compound, and, iii) molding the rubber compound into tire components and iv) curing the molded tire components,