A method, comprising: generating, by one or more processors of a gift transaction system, a buyer interface, wherein the buyer interface is generated by a buyer interface module of the gift transaction system, wherein the buyer interface module is configured to generate the buyer interface for a digital store front of a merchant system, wherein a store front interface module of the gift transaction system sets the buyer interface module to generate the buyer interface for the digital store front; embedding, placing, or installing an e-gifting user interface, UI, into a source code of the merchant system to provide an instruction to the gift transaction system to analyze the digital store front and determine an eligibility of an abstract product group available for purchase on the merchant system to be selected as a gift, wherein if the abstract product group is eligible to be selected as a gift, the gift transaction system injects the e-gifting UI into a configured location on the digital store front of the merchant system; facilitating communication between the merchant system and a buyer, wherein communication is facilitated using the buyer interface, wherein the buyer interface facilitates the buying of a gift by selection of the e-gifting UI, wherein the gift is associated with a set of product identifiers associated with the merchant system, the set of product identifiers representing the abstract product group, wherein a communication received through the buyer interface includes a selection of the set of product identifiers, and wherein interactions with the buyer interface are received by the buyer interface module; generating, by the one or more processors, a recipient interface, wherein the recipient interface is generated by a recipient interface module of the gift transaction system, wherein the recipient interface module is configured to generate the recipient interface for the digital store front of the merchant system, wherein the store front interface module sets the recipient interface module to generate the recipient interface for the digital store front; and facilitating customization of the gift, wherein customization is facilitated using the recipient interface, wherein interactions with the recipient interface are received by the recipient interface module, and wherein facilitating communication between the merchant system and a buyer uses information extracted from the merchant system. generating, by one or more processors of a gift transaction system, a buyer interface, wherein the buyer interface is generated by a buyer interface module of the gift transaction system, wherein the buyer interface module is configured to generate the buyer interface for a digital store front of a merchant system, wherein a store front interface module of the gift transaction system sets the buyer interface module to generate the buyer interface for the digital store front; embedding, placing, or installing an e-gifting user interface, UI, into a source code of the merchant system to provide an instruction to the gift transaction system to analyze the digital store front and determine an eligibility of an abstract product group available for purchase on the merchant system to be selected as a gift, wherein if the abstract product group is eligible to be selected as a gift, the gift transaction system injects the e-gifting UI into a configured location on the digital store front of the merchant system; facilitating communication between the merchant system and a buyer, wherein communication is facilitated using the buyer interface, wherein the buyer interface facilitates the buying of a gift by selection of the e-gifting UI, wherein the gift is associated with a set of product identifiers associated with the merchant system, the set of product identifiers representing the abstract product group, wherein a communication received through the buyer interface includes a selection of the set of product identifiers, and wherein interactions with the buyer interface are received by the buyer interface module; generating, by the one or more processors, a recipient interface, wherein the recipient interface is generated by a recipient interface module of the gift transaction system, wherein the recipient interface module is configured to generate the recipient interface for the digital store front of the merchant system, wherein the store front interface module sets the recipient interface module to generate the recipient interface for the digital store front; and facilitating customization of the gift, wherein customization is facilitated using the recipient interface, wherein interactions with the recipient interface are received by the recipient interface module, and wherein facilitating communication between the merchant system and a buyer uses information extracted from the merchant system.