A mobile device comprising: a display; and a processor configured to: intercept information sent from an application, to be displayed on the display, wherein the application is a communication application; identify an information entity in the intercepted information, comprised in a predefined set of information entity types, wherein the intercepted information comprises user information input of the application, which is made by the user of the mobile device or the communication partner of the user, and wherein the information entity comprises text and the identifying an information entity comprises performing a Named Entity Recognition on the intercepted information; reformat appearance of the identified information entity to be displayed on the display, wherein the reformatting the appearance of the identified information entity comprises changing a format of the identified information entity in the application by rich text formatting; forward the intercepted information including the reformatted appearance of the identified information entity to be displayed on the display; and wherein the display is configured to: present the identified information entity with the reformatted appearance to the user of the mobile device; wherein the processor is configured to map the identified information entity with a further application, based on the information entity type of the identified information; and create a shortcut link between the identified information entity and the mapped application; and wherein the display is configured to display the shortcut link. a display; and a processor configured to: intercept information sent from an application, to be displayed on the display, wherein the application is a communication application; identify an information entity in the intercepted information, comprised in a predefined set of information entity types, wherein the intercepted information comprises user information input of the application, which is made by the user of the mobile device or the communication partner of the user, and wherein the information entity comprises text and the identifying an information entity comprises performing a Named Entity Recognition on the intercepted information; reformat appearance of the identified information entity to be displayed on the display, wherein the reformatting the appearance of the identified information entity comprises changing a format of the identified information entity in the application by rich text formatting; forward the intercepted information including the reformatted appearance of the identified information entity to be displayed on the display; and wherein intercept information sent from an application, to be displayed on the display, wherein the application is a communication application; identify an information entity in the intercepted information, comprised in a predefined set of information entity types, wherein the intercepted information comprises user information input of the application, which is made by the user of the mobile device or the communication partner of the user, and wherein the information entity comprises text and the identifying an information entity comprises performing a Named Entity Recognition on the intercepted information; reformat appearance of the identified information entity to be displayed on the display, wherein the reformatting the appearance of the identified information entity comprises changing a format of the identified information entity in the application by rich text formatting; forward the intercepted information including the reformatted appearance of the identified information entity to be displayed on the display; and wherein the display is configured to: present the identified information entity with the reformatted appearance to the user of the mobile device; wherein the processor is configured to map the identified information entity with a further application, based on the information entity type of the identified information; and create a shortcut link between the identified information entity and the mapped application; and wherein the display is configured to display the shortcut link.