A product dispensing system comprising: a frame structure for receiving a container initially housing a plurality of products that may be released from the container onto the frame structure when the container is opened and loaded onto the frame structure, the frame structure having a front end and a rear end, and said frame structure comprising: an upper support deck extending between said front end and said rear end; a lower support deck positioned below said upper support deck, said lower support deck extending between said front end and said rear end and defining a first product display area; an intermediate support deck positioned between said upper support deck and said lower support deck, said intermediate support deck extending between said front end and said rear end and defining a second product display area, wherein said upper support deck and said intermediate support deck define a vertical drop zone extending from said upper support deck to said lower support deck, said vertical drop zone being proximate said rear end of said frame structure; a guide positioned between said upper support deck and said intermediate support deck, said guide extending into said vertical drop zone, characterised in that an opening tool is associated with said frame structure, said opening tool being arranged to automatically form an opening in a container when a container is urged along said upper support deck from said front end toward said rear end. a frame structure for receiving a container initially housing a plurality of products that may be released from the container onto the frame structure when the container is opened and loaded onto the frame structure, the frame structure having a front end and a rear end, and said frame structure comprising: an upper support deck extending between said front end and said rear end; a lower support deck positioned below said upper support deck, said lower support deck extending between said front end and said rear end and defining a first product display area; an intermediate support deck positioned between said upper support deck and said lower support deck, said intermediate support deck extending between said front end and said rear end and defining a second product display area, wherein said upper support deck and said intermediate support deck define a vertical drop zone extending from said upper support deck to said lower support deck, said vertical drop zone being proximate said rear end of said frame structure; an upper support deck extending between said front end and said rear end; a lower support deck positioned below said upper support deck, said lower support deck extending between said front end and said rear end and defining a first product display area; an intermediate support deck positioned between said upper support deck and said lower support deck, said intermediate support deck extending between said front end and said rear end and defining a second product display area, wherein said upper support deck and said intermediate support deck define a vertical drop zone extending from said upper support deck to said lower support deck, said vertical drop zone being proximate said rear end of said frame structure; a guide positioned between said upper support deck and said intermediate support deck, said guide extending into said vertical drop zone, characterised in that an opening tool is associated with said frame structure, said opening tool being arranged to automatically form an opening in a container when a container is urged along said upper support deck from said front end toward said rear end.