An electronic computing device for alerting a group of user devices to similar video content of interest based on role, the electronic computing device comprising an electronic processor configured to provide, to a plurality of user devices, each user device having an associated user role selected from a plurality of possible user roles, a first video that includes first video frames; receive first viewing metrics generated for the first video indicative of levels of viewing interest in portions of the first video from a first group of user devices associated with a particular user role from the plurality of possible user roles; when a level of viewing interest for one or more first video frames of the first video indicated by the first viewing metrics for one or more of the user devices in the first group is above a predetermined threshold, classify the one or more corresponding first video frames of the first video as one or more frames of interest; generate a first video summary associated with the particular user role through executing a content analyzer software on the first video, the first video summary being a description of contents of the one or more frames of interest; receive a second video (i) that has not been viewed on the user devices of the first group of user devices that are associated with the particular user role and (ii) for which second viewing metrics have not yet been received; determine, based on the first video summary, that video content of the second video is of interest to a second group of user devices having the particular user role; wherein determining that the video content of the second video is of interest to the second group of user devices includes comparing portions of the first video summary with portions of a generated second video summary being a description of contents of the second video, the generated second video summary being generated by executing the content analyzer software on the video content of the second video; and in response to determining that the video content of the second video is of interest to the second group of user devices having the particular use role, provide to the second group of user devices, one or more of an alert, the second video, the second video summary, and a sub-sampling of the second video similar to the one or more frames of interest of the first video. provide, to a plurality of user devices, each user device having an associated user role selected from a plurality of possible user roles, a first video that includes first video frames; receive first viewing metrics generated for the first video indicative of levels of viewing interest in portions of the first video from a first group of user devices associated with a particular user role from the plurality of possible user roles; when a level of viewing interest for one or more first video frames of the first video indicated by the first viewing metrics for one or more of the user devices in the first group is above a predetermined threshold, classify the one or more corresponding first video frames of the first video as one or more frames of interest; generate a first video summary associated with the particular user role through executing a content analyzer software on the first video, the first video summary being a description of contents of the one or more frames of interest; receive a second video (i) that has not been viewed on the user devices of the first group of user devices that are associated with the particular user role and (ii) for which second viewing metrics have not yet been received; determine, based on the first video summary, that video content of the second video is of interest to a second group of user devices having the particular user role; wherein determining that the video content of the second video is of interest to the second group of user devices includes comparing portions of the first video summary with portions of a generated second video summary being a description of contents of the second video, the generated second video summary being generated by executing the content analyzer software on the video content of the second video; and in response to determining that the video content of the second video is of interest to the second group of user devices having the particular use role, provide to the second group of user devices, one or more of an alert, the second video, the second video summary, and a sub-sampling of the second video similar to the one or more frames of interest of the first video.