A media content provider, comprising: at least one network interface device; the media content provider configured to: receive, from a mobile device (102, 502), a request for media content, wherein the request for media content can optionally include selection input, the selection input selecting for playback at least one of audio, video, and closed-captioning from media content containing at least two of audio, video, and closed-captioning; generate, in response to the selection input including audio, an audio output as a signal, the signal corresponding to audio data stored in the media content, from which auditory waves can be generated; generate, in response to the selection input including video, a video output as a signal, the signal corresponding to video data stored in the media content, from which video images can be generated; generate, in response to selection input including closed-captioning, a closed- captioning output as a signal, the signal corresponding to closed-captioning data stored in the media content, from which closed-captioning text can be generated; wherein, if the request for media content does not include the selection input, the media content provider is configured to adapt the media content as a stream of data via at least one network interface device, wherein the media content is adapted to contain only a subset of audio, video, and closed-captioning data in accordance with a policy specific to a user of the mobile device, and wherein the policy contains audio and video output mode settings for the mobile device for streaming events of interest within the media content and/or wherein the policy contains default audio and video output mode settings for the mobile device based on the type of content of the media content; and a data transmission module to transmit over a network via the at least one network interface device the respective generated outputs. at least one network interface device; the media content provider configured to: receive, from a mobile device (102, 502), a request for media content, wherein the request for media content can optionally include selection input, the selection input selecting for playback at least one of audio, video, and closed-captioning from media content containing at least two of audio, video, and closed-captioning; generate, in response to the selection input including audio, an audio output as a signal, the signal corresponding to audio data stored in the media content, from which auditory waves can be generated; generate, in response to the selection input including video, a video output as a signal, the signal corresponding to video data stored in the media content, from which video images can be generated; generate, in response to selection input including closed-captioning, a closed- captioning output as a signal, the signal corresponding to closed-captioning data stored in the media content, from which closed-captioning text can be generated; wherein, if the request for media content does not include the selection input, the media content provider is configured to adapt the media content as a stream of data via at least one network interface device, wherein the media content is adapted to contain only a subset of audio, video, and closed-captioning data in accordance with a policy specific to a user of the mobile device, and wherein the policy contains audio and video output mode settings for the mobile device for streaming events of interest within the media content and/or wherein the policy contains default audio and video output mode settings for the mobile device based on the type of content of the media content; and receive, from a mobile device (102, 502), a request for media content, wherein the request for media content can optionally include selection input, the selection input selecting for playback at least one of audio, video, and closed-captioning from media content containing at least two of audio, video, and closed-captioning; generate, in response to the selection input including audio, an audio output as a signal, the signal corresponding to audio data stored in the media content, from which auditory waves can be generated; generate, in response to the selection input including video, a video output as a signal, the signal corresponding to video data stored in the media content, from which video images can be generated; generate, in response to selection input including closed-captioning, a closed- captioning output as a signal, the signal corresponding to closed-captioning data stored in the media content, from which closed-captioning text can be generated; wherein, if the request for media content does not include the selection input, the media content provider is configured to adapt the media content as a stream of data via at least one network interface device, wherein the media content is adapted to contain only a subset of audio, video, and closed-captioning data in accordance with a policy specific to a user of the mobile device, and wherein the policy contains audio and video output mode settings for the mobile device for streaming events of interest within the media content and/or wherein the policy contains default audio and video output mode settings for the mobile device based on the type of content of the media content; and a data transmission module to transmit over a network via the at least one network interface device the respective generated outputs.