A front pull piercing valve assembly for use with a flexible container having a puncturable film and containing a liquid, the front pull piercing valve assembly comprising: a spout assembly having a longitudinal through internal passage and a sealing flange configured to be sealed to the film of the flexible container and having positioned therein a circular piercing element with a through internal passage and having a circular piercing end with at least one piercing point transversely positioned in the longitudinal passage in close proximity to the film of the flexible container in use; characterised in that it further comprises a threaded plug having a top and bottom and having a longitudinal through internal passage and a threaded exterior being fitted into the through internal passage of the spout assembly and the bottom of the plug being configured to be sealed to the film of the flexible container; a threaded collar having a longitudinal internal passage and threaded on the interior of the longitudinal passage and positioned in the internal passage of the spout assembly and threadably engaged with the threaded exterior of the threaded plug; a valve body having an outlet opening for dispensing liquid from the flexible container centrally positioned in the threaded collar; an interior fitment positioned in the valve body having a valve assembly that allows for flow of liquid from the flexible container when in an open position and when closed forms a seal to prevent air from contacting liquid in the valve body and flexible container; a valve actuator having a valve stem for opening and closing the valve assembly and a handle attached thereto for manual valve operation; wherein the threaded plug being engaged with the circular piercing element; and whereby in use the threaded collar is configured to move the threaded plug sealed to the film of the container, thereby forcing the threaded plug to move away from the film of the flexible container thereby bringing the piercing end of the piercing element into engagement with the film and thereby piercing the film and allowing the liquid from the flexible container to flow out of the container and through the longitudinal interior of the spout assembly and into the valve body and valve assembly whereby opening of the valve of the valve assembly allows fluid to flow through the outlet opening of the valve body. a spout assembly having a longitudinal through internal passage and a sealing flange configured to be sealed to the film of the flexible container and having positioned therein a circular piercing element with a through internal passage and having a circular piercing end with at least one piercing point transversely positioned in the longitudinal passage in close proximity to the film of the flexible container in use; characterised in that it further comprises a threaded plug having a top and bottom and having a longitudinal through internal passage and a threaded exterior being fitted into the through internal passage of the spout assembly and the bottom of the plug being configured to be sealed to the film of the flexible container; a threaded collar having a longitudinal internal passage and threaded on the interior of the longitudinal passage and positioned in the internal passage of the spout assembly and threadably engaged with the threaded exterior of the threaded plug; a valve body having an outlet opening for dispensing liquid from the flexible container centrally positioned in the threaded collar; an interior fitment positioned in the valve body having a valve assembly that allows for flow of liquid from the flexible container when in an open position and when closed forms a seal to prevent air from contacting liquid in the valve body and flexible container; a valve actuator having a valve stem for opening and closing the valve assembly and a handle attached thereto for manual valve operation; wherein the threaded plug being engaged with the circular piercing element; and whereby in use the threaded collar is configured to move the threaded plug sealed to the film of the container, thereby forcing the threaded plug to move away from the film of the flexible container thereby bringing the piercing end of the piercing element into engagement with the film and thereby piercing the film and allowing the liquid from the flexible container to flow out of the container and through the longitudinal interior of the spout assembly and into the valve body and valve assembly whereby opening of the valve of the valve assembly allows fluid to flow through the outlet opening of the valve body.