A location estimation apparatus comprising a positioning information obtaining section configured to obtain positioning information including precision information indicating a positioning precision from a positioning signal reception section mounted to a moving object and configured to receive a positioning signal, characterized in that the location estimation apparatus comprises: a sub area extraction section configured to extract, in a case where the positioning precision indicated by the precision information included in the positioning information that is obtained by the positioning information obtaining section satisfies a predetermined condition, among a plurality of sub areas included in a target region having a predetermined geographical range, one or more sub areas including at least a part of a region defined by a location and an error range indicated by the positioning information obtained by the positioning information obtaining section; a precision parameter extraction section configured to refer to map information in which area identification information for identifying each of the plurality of sub areas is associated with a precision parameter indicating a positioning precision of positioning using the positioning signal corresponding to a positioning precision in the sub area, and extract, with regard to each of the one or more sub areas extracted by the sub area extraction section, the precision parameter associated with the area identification information of each sub area; a comparison section configured to compare, with regard to each of the one or more sub areas extracted by the sub area extraction section, the positioning precision indicated by the precision parameter extracted by the precision parameter extraction section with the positioning precision indicated by the precision information included in the positioning information obtained by the positioning information obtaining section; and an output section configured to output, based on a comparison result of the comparison section, among the one or more sub areas extracted by the sub area extraction section, the sub area where the positioning precision indicated by the precision parameter extracted by the precision parameter extraction section is equal to or worse than the positioning precision indicated by the precision information included in the positioning information that is obtained by the positioning information obtaining section, as a location of the moving object. a sub area extraction section configured to extract, in a case where the positioning precision indicated by the precision information included in the positioning information that is obtained by the positioning information obtaining section satisfies a predetermined condition, among a plurality of sub areas included in a target region having a predetermined geographical range, one or more sub areas including at least a part of a region defined by a location and an error range indicated by the positioning information obtained by the positioning information obtaining section; a precision parameter extraction section configured to refer to map information in which area identification information for identifying each of the plurality of sub areas is associated with a precision parameter indicating a positioning precision of positioning using the positioning signal corresponding to a positioning precision in the sub area, and extract, with regard to each of the one or more sub areas extracted by the sub area extraction section, the precision parameter associated with the area identification information of each sub area; a comparison section configured to compare, with regard to each of the one or more sub areas extracted by the sub area extraction section, the positioning precision indicated by the precision parameter extracted by the precision parameter extraction section with the positioning precision indicated by the precision information included in the positioning information obtained by the positioning information obtaining section; and an output section configured to output, based on a comparison result of the comparison section, among the one or more sub areas extracted by the sub area extraction section, the sub area where the positioning precision indicated by the precision parameter extracted by the precision parameter extraction section is equal to or worse than the positioning precision indicated by the precision information included in the positioning information that is obtained by the positioning information obtaining section, as a location of the moving object.