Urinary incontinence device (10, 100, 1000) for insertion in a urethra of a male user, said device comprising: - a non-absorbent body (20, 200) having an outer surface, said body (20, 200) having a leading end (30, 301), a trailing end (40, 401), and a portion (50, 500) located between the leading end (30, 301) and the trailing end (40, 401), the portion (50, 500) having a generally bulbous shape for positioning within the urethra and providing a seal within the urethra preventing urinary leakage from the urethra, the leading end (30, 301), the trailing end (40, 401) and the portion (50, 500) being permanently affixed to form the body (20, 200), wherein the body (20, 200) is made of a hard material and does not bend or flex upon insertion; and - a removal mechanism (60, 600, 6000) having a first end (62, 620) attached to said body (20, 200), wherein, when the device (10, 100, 1000) is in situ, a portion of said removal mechanism (60, 600, 6000) is located outside said user; and wherein the removal mechanism (60, 600, 6000) comprises a holding member (52, 700) at a second end (64, 640, 6400) of the removal mechanism (60, 600, 6000), wherein: - the portion (50, 500) having a larger diameter than the leading end (30, 301) and the trailing end (40, 401) and the shape of the leading end (30, 301) is tapered to permit insertion of the device (10, 100, 1000) into the urethra; - the diameter of the portion (50, 500) is larger than a relaxed, internal diameter of the user's urethral canal; - the trailing end (40, 401) having a larger diameter than the leading end (30, 301); - the outer surface of the body (20, 200) is comprised of a material enabling the development of friction between the outer surface and a wall of the user's urethra to assist in maintaining the device (10, 100, 1000) in position within the urethral canal; - the leading portion, the central portion and the trailing portion are flush with one other when assembled together and the outer surfaces of the portions form a continuous smooth line; and - the removal mechanism (60, 600, 6000) is shaped for engaging an applicator (80, 8000). - a non-absorbent body (20, 200) having an outer surface, said body (20, 200) having a leading end (30, 301), a trailing end (40, 401), and a portion (50, 500) located between the leading end (30, 301) and the trailing end (40, 401), the portion (50, 500) having a generally bulbous shape for positioning within the urethra and providing a seal within the urethra preventing urinary leakage from the urethra, the leading end (30, 301), the trailing end (40, 401) and the portion (50, 500) being permanently affixed to form the body (20, 200), wherein the body (20, 200) is made of a hard material and does not bend or flex upon insertion; and - a removal mechanism (60, 600, 6000) having a first end (62, 620) attached to said body (20, 200), wherein, when the device (10, 100, 1000) is in situ, a portion of said removal mechanism (60, 600, 6000) is located outside said user; and wherein the removal mechanism (60, 600, 6000) comprises a holding member (52, 700) at a second end (64, 640, 6400) of the removal mechanism (60, 600, 6000), - the portion (50, 500) having a larger diameter than the leading end (30, 301) and the trailing end (40, 401) and the shape of the leading end (30, 301) is tapered to permit insertion of the device (10, 100, 1000) into the urethra; - the diameter of the portion (50, 500) is larger than a relaxed, internal diameter of the user's urethral canal; - the trailing end (40, 401) having a larger diameter than the leading end (30, 301); - the outer surface of the body (20, 200) is comprised of a material enabling the development of friction between the outer surface and a wall of the user's urethra to assist in maintaining the device (10, 100, 1000) in position within the urethral canal; - the leading portion, the central portion and the trailing portion are flush with one other when assembled together and the outer surfaces of the portions form a continuous smooth line; and - the removal mechanism (60, 600, 6000) is shaped for engaging an applicator (80, 8000).