A method for displaying a name label, applied to an instant messaging software, characterized in that, the method comprises: obtaining, by a client of a current recipient in a group, an original group message sent in the group, the original group message carrying an original name label of a specified user, the specified user having a first user name, the original name label corresponding to @ followed by the first user name for notifying the specified user to check a message; obtaining, by the client of the current recipient in the group, a target name label corresponding to the original name label based on a language version of the client of the current recipient in the group, the specified user having a second user name, the target name label corresponding to @ followed by the second user name, and the second user name being a user name that is stored by the current recipient in advance and that is corresponding to the language version of the client of the current recipient; replacing, by the client of the current recipient in the group, the original name label of the specified user carried in the original group message with the target name label to generate a target group message carrying the target name label; and displaying, by the client of the current recipient in the group, the target group message wherein said obtaining, by the client of the current recipient in the group, the target name label corresponding to the original name label based on the language version of the client of the current recipient in the group comprises: retrieving, by the client of the current recipient in the group, based on the language version of the client of the current recipient in the group, pre-stored registration information of user names based on the original name label, and determining, by the client of the current recipient in the group, whether a specific name label matching the language version of the client of the current recipient is available; and determining by the client of the current recipient in the group, when the specific name label matching the language version of the client of the current recipient is available, the specific name label as the target name label. obtaining, by a client of a current recipient in a group, an original group message sent in the group, the original group message carrying an original name label of a specified user, the specified user having a first user name, the original name label corresponding to @ followed by the first user name for notifying the specified user to check a message; obtaining, by the client of the current recipient in the group, a target name label corresponding to the original name label based on a language version of the client of the current recipient in the group, the specified user having a second user name, the target name label corresponding to @ followed by the second user name, and the second user name being a user name that is stored by the current recipient in advance and that is corresponding to the language version of the client of the current recipient; replacing, by the client of the current recipient in the group, the original name label of the specified user carried in the original group message with the target name label to generate a target group message carrying the target name label; and displaying, by the client of the current recipient in the group, the target group message wherein said obtaining, by the client of the current recipient in the group, the target name label corresponding to the original name label based on the language version of the client of the current recipient in the group comprises: retrieving, by the client of the current recipient in the group, based on the language version of the client of the current recipient in the group, pre-stored registration information of user names based on the original name label, and determining, by the client of the current recipient in the group, whether a specific name label matching the language version of the client of the current recipient is available; and determining by the client of the current recipient in the group, when the specific name label matching the language version of the client of the current recipient is available, the specific name label as the target name label. retrieving, by the client of the current recipient in the group, based on the language version of the client of the current recipient in the group, pre-stored registration information of user names based on the original name label, and determining, by the client of the current recipient in the group, whether a specific name label matching the language version of the client of the current recipient is available; and determining by the client of the current recipient in the group, when the specific name label matching the language version of the client of the current recipient is available, the specific name label as the target name label.