An ultrasound diagnosis apparatus comprising: a display configured to display a first cine frame selected by a user from a plurality of cine frames, on a first area on a screen of the ultrasound diagnosis apparatus; a user input unit configured to receive a user input of inputting additional information onto the displayed first cine frame, the additional information includes a measurement value of a target within the first cine frame, an object set on the first cine frame for measuring the target, or a comment (40_3) on the target within the first cine frame; and a processor configured to: in response to the user input of inputting the additional information, automatically generate a reference frame (50_4) by representing the additional information on the first cine frame, and in response to the user input of inputting the additional information, control the display to automatically display the generated reference frame on a second area on the screen, and wherein, when a plurality of reference frames including the generated reference frame have been displayed on the second area, the display is configured to display a user interface for selecting a type of the additional information, and the processor is configured to, in response to a user input of selecting one from various types of the additional information, via the user interface, control the display to preferentially display, on the second area, at least one reference frame to which additional information of the selected type has been input from among the plurality of reference frames. a display configured to display a first cine frame selected by a user from a plurality of cine frames, on a first area on a screen of the ultrasound diagnosis apparatus; a user input unit configured to receive a user input of inputting additional information onto the displayed first cine frame, the additional information includes a measurement value of a target within the first cine frame, an object set on the first cine frame for measuring the target, or a comment (40_3) on the target within the first cine frame; and a processor configured to: in response to the user input of inputting the additional information, automatically generate a reference frame (50_4) by representing the additional information on the first cine frame, and in response to the user input of inputting the additional information, control the display to automatically display the generated reference frame on a second area on the screen, and wherein, when a plurality of reference frames including the generated reference frame have been displayed on the second area, the display is configured to display a user interface for selecting a type of the additional information, and the processor is configured to, in response to a user input of selecting one from various types of the additional information, via the user interface, control the display to preferentially display, on the second area, at least one reference frame to which additional information of the selected type has been input from among the plurality of reference frames. in response to the user input of inputting the additional information, automatically generate a reference frame (50_4) by representing the additional information on the first cine frame, and in response to the user input of inputting the additional information, control the display to automatically display the generated reference frame on a second area on the screen, and wherein, when a plurality of reference frames including the generated reference frame have been displayed on the second area, the display is configured to display a user interface for selecting a type of the additional information, and the processor is configured to, in response to a user input of selecting one from various types of the additional information, via the user interface, control the display to preferentially display, on the second area, at least one reference frame to which additional information of the selected type has been input from among the plurality of reference frames.