A screen color conversion method, comprising: during performing an adjustment operation on a correlated color temperature of a color in a screen, determining a target correlated color temperature corresponding to the adjustment operation; determining target Red-Green-Blue coefficients according to a relation curve and the target correlated color temperature; converting the color in the screen to a target color corresponding to the target correlated color temperature according to the target RGB coefficients, characterized in that, before determining the target correlated color temperature corresponding to the adjustment operation for the correlated color temperature of the color in the screen, the method further comprises: determining a color gamut information corresponding to the screen; determining a target conversion matrix according to the color gamut information and a preset color correction matrix, wherein the target conversion matrix is a conversion matrix between a tristimulus value of a white color displayable for the screen and the RGB coefficients and the preset color correction matrix is a color adaption matrix based on a human eye color adaption mechanism and avoiding color distortion when a color conversion is performed between a white color displayable on the screen and colors except for the white color, determining the relation curve reflecting a relation between RGB coefficients and the correlated color temperature according to a target correlation and the target conversion matrix, wherein the target correlation reflects a relation between the tristimulus value and the correlated color temperature determined according to a black body radiation locus and the white color displayed on the screen only corresponds to the correlated color temperature. during performing an adjustment operation on a correlated color temperature of a color in a screen, determining a target correlated color temperature corresponding to the adjustment operation; determining target Red-Green-Blue coefficients according to a relation curve and the target correlated color temperature; converting the color in the screen to a target color corresponding to the target correlated color temperature according to the target RGB coefficients, characterized in that, before determining the target correlated color temperature corresponding to the adjustment operation for the correlated color temperature of the color in the screen, the method further comprises: determining a color gamut information corresponding to the screen; determining a target conversion matrix according to the color gamut information and a preset color correction matrix, wherein the target conversion matrix is a conversion matrix between a tristimulus value of a white color displayable for the screen and the RGB coefficients and the preset color correction matrix is a color adaption matrix based on a human eye color adaption mechanism and avoiding color distortion when a color conversion is performed between a white color displayable on the screen and colors except for the white color, determining the relation curve reflecting a relation between RGB coefficients and the correlated color temperature according to a target correlation and the target conversion matrix, wherein the target correlation reflects a relation between the tristimulus value and the correlated color temperature determined according to a black body radiation locus and the white color displayed on the screen only corresponds to the correlated color temperature. determining a color gamut information corresponding to the screen; determining a target conversion matrix according to the color gamut information and a preset color correction matrix, wherein the target conversion matrix is a conversion matrix between a tristimulus value of a white color displayable for the screen and the RGB coefficients and the preset color correction matrix is a color adaption matrix based on a human eye color adaption mechanism and avoiding color distortion when a color conversion is performed between a white color displayable on the screen and colors except for the white color, determining the relation curve reflecting a relation between RGB coefficients and the correlated color temperature according to a target correlation and the target conversion matrix, wherein the target correlation reflects a relation between the tristimulus value and the correlated color temperature determined according to a black body radiation locus and the white color displayed on the screen only corresponds to the correlated color temperature.