A notification message processing method, wherein the method is applicable to a mobile terminal, and comprises: obtaining a login status of a target account of a target application; if the login status of the target account of the target application is non-logged-in, obtaining a first notification message corresponding to the target account of the target application; and deleting the first notification message from the mobile terminal, wherein the first notification message is sent by a push server to the mobile terminal and is to be displayed in a notification bar or a lock screen interface of the mobile terminal; wherein before the obtaining a login status of a target account of a target application, the method further comprises: obtaining a notification channel group identity ID of the target application, wherein the notification channel group ID is used to indicate the target account of the target application; wherein the obtaining a login status of a target account of a target application comprises: 1) receiving a second notification message, wherein the second notification message is sent by the push server to the mobile terminal and is used to indicate that the target account of the target application is logged out; or 2) receiving instruction information, wherein the instruction information indicates that the login status of the target account of the target application is non-logged-in, and the instruction information is sent by an application server of the target application to the mobile terminal. obtaining a login status of a target account of a target application; if the login status of the target account of the target application is non-logged-in, obtaining a first notification message corresponding to the target account of the target application; and deleting the first notification message from the mobile terminal, wherein the first notification message is sent by a push server to the mobile terminal and is to be displayed in a notification bar or a lock screen interface of the mobile terminal; wherein before the obtaining a login status of a target account of a target application, the method further comprises: obtaining a notification channel group identity ID of the target application, wherein the notification channel group ID is used to indicate the target account of the target application; wherein the obtaining a login status of a target account of a target application comprises: 1) receiving a second notification message, wherein the second notification message is sent by the push server to the mobile terminal and is used to indicate that the target account of the target application is logged out; or 2) receiving instruction information, wherein the instruction information indicates that the login status of the target account of the target application is non-logged-in, and the instruction information is sent by an application server of the target application to the mobile terminal. obtaining a notification channel group identity ID of the target application, wherein the notification channel group ID is used to indicate the target account of the target application; wherein the obtaining a login status of a target account of a target application comprises: 1) receiving a second notification message, wherein the second notification message is sent by the push server to the mobile terminal and is used to indicate that the target account of the target application is logged out; or 2) receiving instruction information, wherein the instruction information indicates that the login status of the target account of the target application is non-logged-in, and the instruction information is sent by an application server of the target application to the mobile terminal. 1) receiving a second notification message, wherein the second notification message is sent by the push server to the mobile terminal and is used to indicate that the target account of the target application is logged out; or 2) receiving instruction information, wherein the instruction information indicates that the login status of the target account of the target application is non-logged-in, and the instruction information is sent by an application server of the target application to the mobile terminal.