A display member comprising a plurality of pixels, at least one of the plurality of pixels comprising: a relief structure formation layer including a first region formed by a plurality of recesses or projections and including at least one sub region (SR1, SR2, SR3) configured to display a predetermined color on a condition that the sub region is observed in an oblique direction intersecting a normal of a major surface of the display member, and a second region different from the first region; a first layer which is made of a first material having a refractive index different from that of a material of the relief structure formation layer, and covers at least the first region, and in which a portion corresponding to the first region has a surface shape corresponding to a surface shape of the first region, and a ratio of an amount of the first material in a position of the second region to an apparent area of the second region is zero or lower than a ratio of an amount of the first material in a position of the first region to an apparent area of the first region; and a second layer which is made of a second material different from the first material, and covers the first layer, and in which a ratio of an amount of the second material in the position of the second region to the apparent area of the second region is zero or lower than a ratio of an amount of the second material in the position of the first region to the apparent area of the first region, wherein the display member displays a full color positive image based on a distribution of the first region on the condition that the display member is observed in the oblique direction, characterized in that the display member displays a negative image based on a distribution of the second region on a condition that the display member is observed with transmitted light. a relief structure formation layer including a first region formed by a plurality of recesses or projections and including at least one sub region (SR1, SR2, SR3) configured to display a predetermined color on a condition that the sub region is observed in an oblique direction intersecting a normal of a major surface of the display member, and a second region different from the first region; a first layer which is made of a first material having a refractive index different from that of a material of the relief structure formation layer, and covers at least the first region, and in which a portion corresponding to the first region has a surface shape corresponding to a surface shape of the first region, and a ratio of an amount of the first material in a position of the second region to an apparent area of the second region is zero or lower than a ratio of an amount of the first material in a position of the first region to an apparent area of the first region; and a second layer which is made of a second material different from the first material, and covers the first layer, and in which a ratio of an amount of the second material in the position of the second region to the apparent area of the second region is zero or lower than a ratio of an amount of the second material in the position of the first region to the apparent area of the first region, wherein the display member displays a full color positive image based on a distribution of the first region on the condition that the display member is observed in the oblique direction, characterized in that the display member displays a negative image based on a distribution of the second region on a condition that the display member is observed with transmitted light.