A load adjustment method, comprising: acquiring (101, 201, 301) an indicator value of a first performance indicator of a massive Multiple-Input-Multiple-Output, MIMO, cell; determining (102, 202, 302) a load state of the massive MIMO cell according to the indicator value of the first performance indicator; and determining and performing a load adjustment strategy matching the load state of the massive MIMO cell, wherein the load adjustment strategy comprises one of the following: migrating a first user of a neighboring cell of the massive MIMO cell into the massive MIMO cell, migrating a second user in the massive MIMO cell into a neighboring cell of the massive MIMO cell, migrating a first user of a neighboring cell of the massive MIMO cell into the massive MIMO cell and migrating a second user in the massive MIMO cell into the neighboring cell, or maintaining a status quo; wherein in migrating the first user of the neighboring cell into the massive MIMO cell, the neighboring cell is denoted as a present cell and the massive MIMO cell is denoted as a target cell; and in migrating the second user in the massive MIMO cell into the neighboring cell, the massive MIMO cell is denoted as a present cell and the neighboring cell is denoted as a target cell; and the first user or the second user is determined in the following manner: selecting N users from the present cell, wherein N ≥ 1 and N is preset; measuring a second performance indicator of each of the selected N users in the target cell to obtain an indicator value of the second performance indicator; and in response to the indicator value of the second performance indicator being greater than a preset indicator value of the target cell, using a selected user having the indicator value of the second performance indicator greater than the preset indicator value as the first user or the second user. acquiring (101, 201, 301) an indicator value of a first performance indicator of a massive Multiple-Input-Multiple-Output, MIMO, cell; determining (102, 202, 302) a load state of the massive MIMO cell according to the indicator value of the first performance indicator; and determining and performing a load adjustment strategy matching the load state of the massive MIMO cell, wherein the load adjustment strategy comprises one of the following: migrating a first user of a neighboring cell of the massive MIMO cell into the massive MIMO cell, migrating a second user in the massive MIMO cell into a neighboring cell of the massive MIMO cell, migrating a first user of a neighboring cell of the massive MIMO cell into the massive MIMO cell and migrating a second user in the massive MIMO cell into the neighboring cell, or maintaining a status quo; wherein in migrating the first user of the neighboring cell into the massive MIMO cell, the neighboring cell is denoted as a present cell and the massive MIMO cell is denoted as a target cell; and in migrating the second user in the massive MIMO cell into the neighboring cell, the massive MIMO cell is denoted as a present cell and the neighboring cell is denoted as a target cell; and the first user or the second user is determined in the following manner: selecting N users from the present cell, wherein N ≥ 1 and N is preset; measuring a second performance indicator of each of the selected N users in the target cell to obtain an indicator value of the second performance indicator; and in response to the indicator value of the second performance indicator being greater than a preset indicator value of the target cell, using a selected user having the indicator value of the second performance indicator greater than the preset indicator value as the first user or the second user. selecting N users from the present cell, wherein N ≥ 1 and N is preset; measuring a second performance indicator of each of the selected N users in the target cell to obtain an indicator value of the second performance indicator; and in response to the indicator value of the second performance indicator being greater than a preset indicator value of the target cell, using a selected user having the indicator value of the second performance indicator greater than the preset indicator value as the first user or the second user.