A method for pushing target information by using microblogging, run on a server, the server comprising one or more processors and a memory storing a program module, the program module being executed by the one or more processors, characterized in that the method comprises: determining, according to target information, users who meets a condition, the users having rights to receive the target information pushed by a push user; determining, for each user determined, a target identifier of the target information and strength of interest of the user in the target information as a push task for the user; determining a push task having the greatest strength of interest or a push task whose strength of interest is greater than a predetermined strength threshold as a target push task; and pushing a target push message corresponding to the target push task to the user, the target push message comprising target information corresponding to a target identifier of the target push task and the push user pushing the target information, characterised in that the step of pushing a target push message corresponding to the target push task to the user comprises: acquiring a historical push message that has been pushed; generating a feedback page comprising the target push message and the historical push message; and pushing the feedback page to the user; wherein the step of generating a feedback page comprising the target push message and the historical push message comprises: acquiring a push moment of the historical push message; arranging the historical push message in order according to the push moment; arranging at least one target push message in order according to strength of interest; and generating the feedback page comprising the arranged historical push message and the arranged target push message, the target push message being arranged before the historical push message in the feedback page. determining, according to target information, users who meets a condition, the users having rights to receive the target information pushed by a push user; determining, for each user determined, a target identifier of the target information and strength of interest of the user in the target information as a push task for the user; determining a push task having the greatest strength of interest or a push task whose strength of interest is greater than a predetermined strength threshold as a target push task; and pushing a target push message corresponding to the target push task to the user, the target push message comprising target information corresponding to a target identifier of the target push task and the push user pushing the target information, characterised in that the step of pushing a target push message corresponding to the target push task to the user comprises: acquiring a historical push message that has been pushed; generating a feedback page comprising the target push message and the historical push message; and pushing the feedback page to the user; acquiring a historical push message that has been pushed; generating a feedback page comprising the target push message and the historical push message; and pushing the feedback page to the user; wherein the step of generating a feedback page comprising the target push message and the historical push message comprises: acquiring a push moment of the historical push message; arranging the historical push message in order according to the push moment; arranging at least one target push message in order according to strength of interest; and generating the feedback page comprising the arranged historical push message and the arranged target push message, the target push message being arranged before the historical push message in the feedback page. acquiring a push moment of the historical push message; arranging the historical push message in order according to the push moment; arranging at least one target push message in order according to strength of interest; and generating the feedback page comprising the arranged historical push message and the arranged target push message, the target push message being arranged before the historical push message in the feedback page.