A display apparatus comprising: a signal receiver configured to receive an image signal from at least one external apparatus; a signal processor configured to process the received image signal; a display configured to display an image based on the processed image signal; a storage configured to store information; a user input receiver configured to receive a user input; a communicator configured to connect to a network to communicate with a server; and a processor configured to: in response to the communicator being connected to the network, control the communicator to transmit information about a use environment of the display apparatus to the server; receive, from the server, at least one candidate profile corresponding to the information about use environment transmitted to the server, each of the at least one candidate profile comprising different setting information for a plurality of parameters of the display apparatus; display, on the display, the at least one candidate profile; select one from among the displayed at least one candidate profile according to the user input received through the user input receiver; and set the plurality of parameters of the display apparatus using setting information comprised in the selected candidate profile wherein the information about use environment comprises information about connection with the at least one external apparatus. a signal receiver configured to receive an image signal from at least one external apparatus; a signal processor configured to process the received image signal; a display configured to display an image based on the processed image signal; a storage configured to store information; a user input receiver configured to receive a user input; a communicator configured to connect to a network to communicate with a server; and a processor configured to: in response to the communicator being connected to the network, control the communicator to transmit information about a use environment of the display apparatus to the server; receive, from the server, at least one candidate profile corresponding to the information about use environment transmitted to the server, each of the at least one candidate profile comprising different setting information for a plurality of parameters of the display apparatus; display, on the display, the at least one candidate profile; select one from among the displayed at least one candidate profile according to the user input received through the user input receiver; and set the plurality of parameters of the display apparatus using setting information comprised in the selected candidate profile wherein the information about use environment comprises information about connection with the at least one external apparatus. in response to the communicator being connected to the network, control the communicator to transmit information about a use environment of the display apparatus to the server; receive, from the server, at least one candidate profile corresponding to the information about use environment transmitted to the server, each of the at least one candidate profile comprising different setting information for a plurality of parameters of the display apparatus; display, on the display, the at least one candidate profile; select one from among the displayed at least one candidate profile according to the user input received through the user input receiver; and set the plurality of parameters of the display apparatus using setting information comprised in the selected candidate profile wherein the information about use environment comprises information about connection with the at least one external apparatus.