A vehicle V-belt continuously variable transmission comprising: a driving pulley that has a fixed sheave fixed to a drive shaft transmitted with power from an engine mounted on a vehicle, and a movable sheave supported on the drive shaft in order to be axially relatively moved and not to be relatively rotated and arranged oppositely to the fixed sheave; a driven pulley that is arranged to a driven shaft interlocked with and coupled to a drive wheel; a V-belt that is wound around the driving pulley and the driven pulley; an actuator that axially drives the movable sheave; and a control unit that controls actuation of the actuator, wherein a centrifugal shift mechanism is annexed to the driving pulley, the centrifugal shift mechanism being configured to include a plurality of centrifugal weights arranged around a rotational axis of the movable sheave and being configured to axially move the movable sheave according to centrifugal force acting on the centrifugal weights in association with rotation of the drive shaft, and the control unit controls the actuation of the actuator in such a manner that in a low ratio control area including a low ratio moving end of the movable sheave, the actuator is prohibited from providing thrust for moving the movable sheave to a side of a low ratio, and also in a top ratio control area including a top ratio moving end of the movable sheave, the actuator is prohibited from providing thrust for moving the movable sheave to a side of a top ratio; the vehicle V-belt continuously variable transmission being characterized in that the driven pulley is provided with a coil spring and a torque cam mechanism that provide thrust for moving the movable sheave to the side of the low ratio, and in the low ratio control area, the thrust on the side of the low ratio generated by the coil spring and the torque cam mechanism is set to be higher than the thrust on the side of the top ratio generated by the centrifugal shift mechanism. a driving pulley that has a fixed sheave fixed to a drive shaft transmitted with power from an engine mounted on a vehicle, and a movable sheave supported on the drive shaft in order to be axially relatively moved and not to be relatively rotated and arranged oppositely to the fixed sheave; a driven pulley that is arranged to a driven shaft interlocked with and coupled to a drive wheel; a V-belt that is wound around the driving pulley and the driven pulley; an actuator that axially drives the movable sheave; and a control unit that controls actuation of the actuator, wherein a centrifugal shift mechanism is annexed to the driving pulley, the centrifugal shift mechanism being configured to include a plurality of centrifugal weights arranged around a rotational axis of the movable sheave and being configured to axially move the movable sheave according to centrifugal force acting on the centrifugal weights in association with rotation of the drive shaft, and the control unit controls the actuation of the actuator in such a manner that in a low ratio control area including a low ratio moving end of the movable sheave, the actuator is prohibited from providing thrust for moving the movable sheave to a side of a low ratio, and also in a top ratio control area including a top ratio moving end of the movable sheave, the actuator is prohibited from providing thrust for moving the movable sheave to a side of a top ratio; the vehicle V-belt continuously variable transmission being characterized in that the driven pulley is provided with a coil spring and a torque cam mechanism that provide thrust for moving the movable sheave to the side of the low ratio, and