An electronic display device, said device being arrangeable during use into one of at least an opened and a closed state, said device comprising: a flexible display panel used to form a touch sensitive panel and having an active area and a periphery area adjacent the active area, the active area comprising an active area conductive structure substantially arranged along a front side of the active area, and the periphery area comprising a frame structure for visually bounding the active area, said frame structure being conformal to the display panel; an insulator structure; an electrostatic discharge grounding circuit; and a drive circuit for driving the active area; wherein: the frame structure is electrically conductive and the insulator structure is provided between the active area conductive structure and the conductive frame structure, the insulator structure insulating the active area conductive structure from frame structure, the conductive frame structure arranged to thereby shield the active area against electrostatic discharge damage; the electrostatic discharge grounding circuit is coupled to the conductive frame structure, for grounding electrostatic discharge currents impacting the conductive frame structure; the insulator structure is formed by a dielectric layer extending under the conductive frame structure, and the electrostatic discharge grounding circuit is coupled to the conductive frame structure by a via structure extending through the dielectric layer; and the conductive frame structure and the via structure are formed by a moldable conductive print. a flexible display panel used to form a touch sensitive panel and having an active area and a periphery area adjacent the active area, the active area comprising an active area conductive structure substantially arranged along a front side of the active area, and the periphery area comprising a frame structure for visually bounding the active area, said frame structure being conformal to the display panel; an insulator structure; an electrostatic discharge grounding circuit; and a drive circuit for driving the active area; wherein: the frame structure is electrically conductive and the insulator structure is provided between the active area conductive structure and the conductive frame structure, the insulator structure insulating the active area conductive structure from frame structure, the conductive frame structure arranged to thereby shield the active area against electrostatic discharge damage; the electrostatic discharge grounding circuit is coupled to the conductive frame structure, for grounding electrostatic discharge currents impacting the conductive frame structure; the insulator structure is formed by a dielectric layer extending under the conductive frame structure, and the electrostatic discharge grounding circuit is coupled to the conductive frame structure by a via structure extending through the dielectric layer; and the conductive frame structure and the via structure are formed by a moldable conductive print. the frame structure is electrically conductive and the insulator structure is provided between the active area conductive structure and the conductive frame structure, the insulator structure insulating the active area conductive structure from frame structure, the conductive frame structure arranged to thereby shield the active area against electrostatic discharge damage; the electrostatic discharge grounding circuit is coupled to the conductive frame structure, for grounding electrostatic discharge currents impacting the conductive frame structure; the insulator structure is formed by a dielectric layer extending under the conductive frame structure, and the electrostatic discharge grounding circuit is coupled to the conductive frame structure by a via structure extending through the dielectric layer; and the conductive frame structure and the via structure are formed by a moldable conductive print.