A grip system configured for assisting holding of an electronic device, the grip system comprising: a protective case comprising a protective shell for receiving the electronic device and covering at least a portion of a housing of the electronic device, the protective case having a back surface having a recess; and a grip apparatus that is removably attachable to the back surface of the protective case, the grip apparatus comprising: a base configured to be removably inserted into the recess in the back surface of the protective case for removably attaching the grip apparatus to the protective case; two flexible strips each formed from a bendable material, wherein each flexible strip includes a first end and a second end, characterized in that the first end of each flexible strip is attached to the base; wherein a cap being a button is configured to assist a user in holding the protective case, wherein the cap is proximate a top surface of the base when in a stowed position, wherein the cap is extendable away from the top surface of the base away from the protective case when the cap is pulled outward to extend the cap to an extended position, wherein each flexible strip is configured to slide, at least partially, within a slot in the cap, wherein each flexible strip slides into the slot when the grip apparatus is transitioned to the stowed position and slides outward from the slot when the grip apparatus is transitioned to the extended position, and wherein a stop proximate the second end of each flexible strip establishes a maximum extension length and prevents the respective flexible strip from fully exiting the slot of the cap. a protective case comprising a protective shell for receiving the electronic device and covering at least a portion of a housing of the electronic device, the protective case having a back surface having a recess; and a grip apparatus that is removably attachable to the back surface of the protective case, the grip apparatus comprising: a base configured to be removably inserted into the recess in the back surface of the protective case for removably attaching the grip apparatus to the protective case; two flexible strips each formed from a bendable material, wherein each flexible strip includes a first end and a second end, characterized in that the first end of each flexible strip is attached to the base; wherein a cap being a button is configured to assist a user in holding the protective case, wherein the cap is proximate a top surface of the base when in a stowed position, wherein the cap is extendable away from the top surface of the base away from the protective case when the cap is pulled outward to extend the cap to an extended position, wherein each flexible strip is configured to slide, at least partially, within a slot in the cap, wherein each flexible strip slides into the slot when the grip apparatus is transitioned to the stowed position and slides outward from the slot when the grip apparatus is transitioned to the extended position, and wherein a stop proximate the second end of each flexible strip establishes a maximum extension length and prevents the respective flexible strip from fully exiting the slot of the cap. a base configured to be removably inserted into the recess in the back surface of the protective case for removably attaching the grip apparatus to the protective case; two flexible strips each formed from a bendable material, wherein each flexible strip includes a first end and a second end, characterized in that the first end of each flexible strip is attached to the base; wherein a cap being a button is configured to assist a user in holding the protective case, wherein the cap is proximate a top surface of the base when in a stowed position, wherein the cap is extendable away from the top surface of the base away from the protective case when the cap is pulled outward to extend the cap to an extended position, wherein each flexible strip is configured to slide, at least partially, within a slot in the cap, wherein each flexible strip slides into the slot when the grip apparatus is transitioned to the stowed position and slides outward from the slot when the grip apparatus is transitioned to the extended position, and wherein a stop proximate the second end of each flexible strip establishes a maximum extension length and prevents the respective flexible strip from fully exiting the slot of the cap.