A method for authentication in a persistent conversation in an asynchronous communication channel comprising: providing input by a first party initiating a conversation through an asynchronous communication channel; receiving the conversation, by an enterprise messaging server, and determining the conversation to be handled by an automated response; routing, by the enterprise messaging server, the conversation to a third-party application automation platform; authenticating, by the third-party application automation platform, the identity of the first party and continuing the conversation if the party is authenticated, otherwise, terminating the conversation; allowing a period of time to lapse in the conversation where no action is taken by the first party and the authenticating has timed-out; initiating the conversation by the first party again in the asynchronous communication channel after the period of time, wherein the conversation has persisted; re-authenticating the identity of the first party, wherein the third-party application authentication is invoked to perform biometric authentication that includes: providing a deep link (130, 205) for display on a device being used by the first party; receiving an input from the device of the first party indicating an activation of the deep link (130, 205) by the party; in response to the deep link (130, 205) being activated, transmitting call requests to a biometric feature associated with the device of the first party, wherein the call requests facilitate the biometrics authentication of the first party via the biometric feature; and continuing the persisted conversation in the asynchronous communication channel where the conversation last ended. providing input by a first party initiating a conversation through an asynchronous communication channel; receiving the conversation, by an enterprise messaging server, and determining the conversation to be handled by an automated response; routing, by the enterprise messaging server, the conversation to a third-party application automation platform; authenticating, by the third-party application automation platform, the identity of the first party and continuing the conversation if the party is authenticated, otherwise, terminating the conversation; allowing a period of time to lapse in the conversation where no action is taken by the first party and the authenticating has timed-out; initiating the conversation by the first party again in the asynchronous communication channel after the period of time, wherein the conversation has persisted; re-authenticating the identity of the first party, wherein the third-party application authentication is invoked to perform biometric authentication that includes: providing a deep link (130, 205) for display on a device being used by the first party; receiving an input from the device of the first party indicating an activation of the deep link (130, 205) by the party; in response to the deep link (130, 205) being activated, transmitting call requests to a biometric feature associated with the device of the first party, wherein the call requests facilitate the biometrics authentication of the first party via the biometric feature; and providing a deep link (130, 205) for display on a device being used by the first party; receiving an input from the device of the first party indicating an activation of the deep link (130, 205) by the party; in response to the deep link (130, 205) being activated, transmitting call requests to a biometric feature associated with the device of the first party, wherein the call requests facilitate the biometrics authentication of the first party via the biometric feature; and continuing the persisted conversation in the asynchronous communication channel where the conversation last ended.