A method for providing a user of a mobile electronic device with information regarding the geographic location of a particular business entity, the method comprising: detecting, utilizing the mobile electronic device, a matrix code, wherein the matrix code is encoded with data relating to the particular business entity and is displayed as part of an advertisement for the particular business entity on an audio/visual content display device that is remote from each of a plurality of brick and mortar facilities of the particular business entity; decoding, at the mobile electronic device, the matrix code to retrieve code data identifying the particular business entity, and a network address of a server associated with the particular business entity; retrieving, utilizing the mobile electronic device, global positioning system GPS data relating to at least one of a current geographic location of the electronic mobile device or a reference geographic location previously established by a user and saved in the mobile electronic device; in the presence of communication with the server, transmitting over a network, utilizing the mobile electronic device, a request for location information with respect to the particular business entity to the server, the request for location information generated by the mobile electronic device including the code data and the GPS data, and transmitted using the network address of the server decoded from the matrix code; and then receiving at the mobile electronic device, a response to the request, wherein the response comprises the geographic location in the form of address information of one or more facilities of the plurality of brick and mortar facilities of the particular business entity, and, in the absence of communication with the server, decoding, at the mobile electronic device, the matrix code to obtain the geographic location in the form of address information of one or more facilities of the plurality of brick and mortar facilities of the particular business entity, where the address information is included in said data relating to the particular business entity encoded in the matrix code, wherein the one or more facilities is selected as those of the plurality of brick and mortar facilities that are within a predefined proximity relative to the geographic location indicated by the retrieved GPS data; and displaying, utilizing the mobile electronic device or an electronic device communicatively coupled to the mobile electronic device, the response, wherein the display categorizes the one or more facilities by one or both of distance and travel time with respect to the geographic location indicated by the retrieved GPS data and provides navigation information between the GPS data location and the geographic location in the form of address information of at least one of the one or more facilities. detecting, utilizing the mobile electronic device, a matrix code, wherein the matrix code is encoded with data relating to the particular business entity and is displayed as part of an advertisement for the particular business entity on an audio/visual content display device that is remote from each of a plurality of brick and mortar facilities of the particular business entity; decoding, at the mobile electronic device, the matrix code to retrieve code data identifying the particular business entity, and a network address of a server associated with the particular business entity; retrieving, utilizing the mobile electronic device, global positioning system GPS data relating to at least one of a current geographic location of the electronic mobile device or a reference geographic location previously established by a user and saved in the mobile electronic device; in the presence of communication with the server, transmitting over a network, utilizing the mobile electronic device, a request for location information with respect to the particular business entity to the server, the request for location information generated by the mobile electronic device including the code data and the GPS data, and transmitted using the network address of the server decoded from the matrix code; and then receiving at the mobile electronic device, a response to the request, wherein the response comprises the geographic location in the form of address information of one or more facilities of the plurality of brick and mortar facilities of the particular business entity, and, in the absence of communication with the server, decoding, at the mobile electronic device, the matrix code to obtain the geographic location in the form of address information of one or more facilities of the plurality of brick and mortar facilities of the particular business entity, where the address information is included in said data relating to the particular business entity encoded in the matrix code, wherein the one or more facilities is selected as those of the plurality of brick and mortar facilities that are within a predefined proximity relative to the geographic location indicated by the retrieved GPS data; and displaying, utilizing the mobile electronic device or an electronic device communicatively coupled to the mobile electronic device, the response, wherein the display categorizes the one or more facilities by one or both of distance and travel time with respect to the geographic location indicated by the retrieved GPS data and provides navigation information between the GPS data location and the geographic location in the form of address information of at least one of the one or more facilities.