A display apparatus comprising: an input unit (no) configured to receive a playback selection of game content; and a controller configured to: receive a plurality of consecutively input images of the game content according to the received playback selection, characterised in that the controller is further configured to: derive feature information of an image from the plurality of images, the feature information including at least one of a motion and a depth of an object included in the image, determine the game genre for the image based on the derived feature information, change and provide a display setting of a screen being provided based on the determined game genre, and restore the changed display setting when the game content playback selection is cancelled, wherein the display setting includes at least one of image processing for enhancing sharpness and image processing for enhancing contrast of the image. an input unit (no) configured to receive a playback selection of game content; and a controller configured to: receive a plurality of consecutively input images of the game content according to the received playback selection, characterised in that the controller is further configured to: derive feature information of an image from the plurality of images, the feature information including at least one of a motion and a depth of an object included in the image, determine the game genre for the image based on the derived feature information, change and provide a display setting of a screen being provided based on the determined game genre, and restore the changed display setting when the game content playback selection is cancelled, wherein the display setting includes at least one of image processing for enhancing sharpness and image processing for enhancing contrast of the image. receive a plurality of consecutively input images of the game content according to the received playback selection, characterised in that the controller is further configured to: derive feature information of an image from the plurality of images, the feature information including at least one of a motion and a depth of an object included in the image, determine the game genre for the image based on the derived feature information, change and provide a display setting of a screen being provided based on the determined game genre, and restore the changed display setting when the game content playback selection is cancelled, wherein the display setting includes at least one of image processing for enhancing sharpness and image processing for enhancing contrast of the image. derive feature information of an image from the plurality of images, the feature information including at least one of a motion and a depth of an object included in the image, determine the game genre for the image based on the derived feature information, change and provide a display setting of a screen being provided based on the determined game genre, and restore the changed display setting when the game content playback selection is cancelled, wherein the display setting includes at least one of image processing for enhancing sharpness and image processing for enhancing contrast of the image.