An imaging apparatus, comprising: an imaging section configured to sequentially take an image of an object and sequentially generate image data of the object; a dividing section configured to divide the image data of the object into image data corresponding to each of a plurality of image areas; a first calculating section configured to calculate an evaluated value of each of the divided plurality of image areas by evaluating respective pixel values of each of the pixels included in each of the divided plurality of image areas and configured to calculate a mean value of the pixel values based on a brightness and color difference of each of the pixels included in each of the image areas; a second calculating section configured to calculate a correlation degree of each of the image areas respectively corresponding to the successively-generated images based on the evaluated value of each of the image areas calculated by the first calculating section; a first obtaining section configured to obtain an imaging sensitivity of the image data of the object based on a brightness of the image data of the object; a threshold value setting section configured to set a reference value based on the imaging sensitivity obtained by the first obtaining section; and a controlling section configured to compare the correlation degree of each of the image areas calculated by the second calculating section with the reference value and configured to control execution of storing the image data of the object based on the comparison of the correlation degree of each of the image areas calculated by the second calculating section with the reference value. an imaging section configured to sequentially take an image of an object and sequentially generate image data of the object; a dividing section configured to divide the image data of the object into image data corresponding to each of a plurality of image areas; a first calculating section configured to calculate an evaluated value of each of the divided plurality of image areas by evaluating respective pixel values of each of the pixels included in each of the divided plurality of image areas and configured to calculate a mean value of the pixel values based on a brightness and color difference of each of the pixels included in each of the image areas; a second calculating section configured to calculate a correlation degree of each of the image areas respectively corresponding to the successively-generated images based on the evaluated value of each of the image areas calculated by the first calculating section; a first obtaining section configured to obtain an imaging sensitivity of the image data of the object based on a brightness of the image data of the object; a threshold value setting section configured to set a reference value based on the imaging sensitivity obtained by the first obtaining section; and a controlling section configured to compare the correlation degree of each of the image areas calculated by the second calculating section with the reference value and configured to control execution of storing the image data of the object based on the comparison of the correlation degree of each of the image areas calculated by the second calculating section with the reference value.