Method for the multiple use of digital printing data for generating optically and/or haptically high-quality print decorations on a substrate material, comprising the steps of a) providing at least one printing motif; b) converting the at least one printing motif into at least one high-resolution electronic data set having a resolution of up to 2400 dpi, preferably 1200 dpi, using at least one image-processing software, c) digitally separating the colour information contained in the at least one electronic data set into at least four colour channels, wherein the at least four colour channels are respectively assigned to the colour components cyan, magenta, yellow and key of the colour system CMYK or to a modified colour set thereof, d) optionally independently processing the colour information respectively being contained in a colour channel; e) combining the separated colour information, provided in particular in step c) or optionally in step d), to form at least one digital printing file for a print decoration to be created in the digital printing method; f) creating at least one print decoration on a substrate material using the at least one digital printing file by means of at least one digital printer; wherein the method furthermore comprises the steps of: g) determining and storing the position data of at least the separated colour component key provided in step c) in the course of generating the print decoration on the substrate material in step f); linking the position data with the substrate material printed on in step f); on the basis of the linked position data of the colour component key, performing positionally accurate variations of the coloured impression and of the surface structure which are congruent with the printed decoration; wherein performing the positionally accurate variation of the coloured impression is performed using a digital printer in a printing line for applying at least one special colour, and wherein performing the positionally accurate variations of the surface structure is performed using - a digital printer in a printing line for applying at least one UV ink or aqueous ink for generating a negative and/or positive structure corresponding to the position of the print decoration, and/or - a short-cycle press for generating a structure of the substrate material that has been subjected to printing and optionally provided with a protective layer, which structure corresponds to the position of the print decoration. a) providing at least one printing motif; b) converting the at least one printing motif into at least one high-resolution electronic data set having a resolution of up to 2400 dpi, preferably 1200 dpi, using at least one image-processing software, c) digitally separating the colour information contained in the at least one electronic data set into at least four colour channels, wherein the at least four colour channels are respectively assigned to the colour components cyan, magenta, yellow and key of the colour system CMYK or to a modified colour set thereof, d) optionally independently processing the colour information respectively being contained in a colour channel; e) combining the separated colour information, provided in particular in step c) or optionally in step d), to form at least one digital printing file for a print decoration to be created in the digital printing method; f) creating at least one print decoration on a substrate material using the at least one digital printing file by means of at least one digital printer; g) determining and storing the position data of at least the separated colour component key provided in step c) in the course of generating the print decoration on the substrate material in step f); linking the position data with the substrate material printed on in step f); on the basis of the linked position data of the colour component key, performing positionally accurate variations of the coloured impression and of the surface structure which are congruent with the printed decoration; - a digital printer in a printing line for applying at least one UV ink or aqueous ink for generating a negative and/or positive structure corresponding to the position of the print decoration, and/or - a short-cycle press for generating a structure of the substrate material that has been subjected to printing and optionally provided with a protective layer, which structure corresponds to the position of the print decoration.