Transferring assembly (2, 2') for displacing the products conveyed by a conveying system from a primary feed direction to a secondary direction; said transferring assembly (2, 2') comprising a plurality of transferring units arranged adjacent in the cross direction and in the axially direction and adapted to form a conveying plane; each transferring units comprising at least one conveying element that rotates around a axis of transversal rotation (X-X); said at least one conveying element that rotates around an axis of transversal rotation (X-X) comprising at least one roller rotating around an axis of transversal rotation (X-X); comprising at least one activating device of the rotation of said at least one conveying element to drive the angular rotation of said axis of transversal rotation (X-X) with respect to an axis substantially orthogonal to the primary direction and to said axis of transversal rotation (X-X) and in that each axis of transversal rotation (X-X) of each transferring unit is adapted to angularly rotate, with respect to an axis substantially orthogonal to the primary direction and to said axis of transversal rotation (X-X) driven by said activating device of the rotation, independently with respect to the axis of transversal rotation (X-X) of the transferring unit that is transversally adjacent and in that each transferring unit moves together with the transfer unit adjacent in the axial direction; said activating device of the rotation of said at least one conveying element comprises: - at least one retaining element operatively combined with said at least one conveying element; - at least one rack and at least one gear wheel coupled to said rack; - said gear wheel being operatively coupled to the retaining element so that the translation of said rack causes the rotation of said retaining element and, accordingly, an angular rotation of the rotating conveying element; characterised in that the activating device comprises at least one motor connected to said rack to drive the translation thereof; and in that the transferring assembly (2,2') comprises a second actuating device of the rotation of said at least one rotatable conveying element about said transverse rotation axis (X-X) comprising a rotatable supporting shaft functionally associated with said at least one conveying element and to a motor; the transferring assembly (2,2') comprising at least one first transferring assembly of the motion in the axial direction to transfer the rotary motion of the rotating support shaft of a first transferring unit to a support shaft of a second transferring unit arranged adjacent in a direction parallel or coincident with the primary feed direction. - at least one retaining element operatively combined with said at least one conveying element; - at least one rack and at least one gear wheel coupled to said rack; - said gear wheel being operatively coupled to the retaining element so that the translation of said rack causes the rotation of said retaining element and, accordingly, an angular rotation of the rotating conveying element; characterised in that the activating device comprises at least one motor connected to said rack to drive the translation thereof; and in that the transferring assembly (2,2') comprises a second actuating device of the rotation of said at least one rotatable conveying element about said transverse rotation axis (X-X) comprising a rotatable supporting shaft functionally associated with said at least one conveying element and to a motor;