A light emitting device comprising: a flat-base metal lead frame forming a first set of electrodes (56, 57) for electrically contacting a set of light emitting diode die electrodes (18, 20); a first material molded on the lead frame to form a molded cup (26, 54), where the molded cup (26, 54) has vertically curved walls extending from a bottom area of the cup (26, 54) to a top of the cup (26, 54), wherein the first set of electrodes is exposed at the bottom area of the cup (26, 54), wherein the lead frame also forms a second set of electrodes (50, 52) below the cup (26, 54) for connection to a power supply, wherein the lead frame does not extend beyond an outer perimeter of the cup (26, 54); a reflective material forming the curved walls of the cup (26, 54) for reflecting light in the direction of the top of the cup (26, 54); an LED die (16, 38) mounted at the bottom area of the cup (26, 54), the LED die electrodes (18, 20) being electrically connected to the first set of electrodes; and an encapsulant partially filling the cup (26, 54) such that at least some of the light emitted from the LED die (16, 38) reflects off the walls of the cup (26, 54) above the encapsulant, wherein the molded material, the lead frame, and the encapsulant form a package(48, 58) for the LED die (16, 38), wherein the cup (26, 54) shapes the emitted LED die light to create a desired beam shape without the use of a lens, and wherein the cup (26, 54) has a depth of at least 5 mm and forms a compound parabolic concentrator which is orthogonal to a plane of a top light emitting surface of the LED die (16, 38), with a circular cross-section which is parallel to the plane of the top light emitting surface of the LED die (16, 38). a flat-base metal lead frame forming a first set of electrodes (56, 57) for electrically contacting a set of light emitting diode die electrodes (18, 20); a first material molded on the lead frame to form a molded cup (26, 54), where the molded cup (26, 54) has vertically curved walls extending from a bottom area of the cup (26, 54) to a top of the cup (26, 54), wherein the first set of electrodes is exposed at the bottom area of the cup (26, 54), wherein the lead frame also forms a second set of electrodes (50, 52) below the cup (26, 54) for connection to a power supply, wherein the lead frame does not extend beyond an outer perimeter of the cup (26, 54); a reflective material forming the curved walls of the cup (26, 54) for reflecting light in the direction of the top of the cup (26, 54); an LED die (16, 38) mounted at the bottom area of the cup (26, 54), the LED die electrodes (18, 20) being electrically connected to the first set of electrodes; and an encapsulant partially filling the cup (26, 54) such that at least some of the light emitted from the LED die (16, 38) reflects off the walls of the cup (26, 54) above the encapsulant, wherein the molded material, the lead frame, and the encapsulant form a package(48, 58) for the LED die (16, 38), wherein the cup (26, 54) shapes the emitted LED die light to create a desired beam shape without the use of a lens, and wherein the cup (26, 54) has a depth of at least 5 mm and forms a compound parabolic concentrator which is orthogonal to a plane of a top light emitting surface of the LED die (16, 38), with a circular cross-section which is parallel to the plane of the top light emitting surface of the LED die (16, 38).