A cloth bonding apparatus comprising: a nozzle that discharges an adhesive onto a cloth; a first feed roller that is disposed on a downstream side in a feed direction of the cloth with respect to the nozzle and that feeds the cloth; a second feed roller (13; 213; 263; 313) that clamps the cloth between the first feed roller and the second feed roller and feeds the cloth in cooperation with the first feed roller; a base portion that is a base of the cloth bonding apparatus; and a cloth feed mechanism (12; 200; 250; 320) that is held by the base portion and that has the second feed roller, wherein the cloth feed mechanism includes a feed arm portion (70; 170; 220; 270), a drive portion and a transmission portion (80; 180), the feed arm portion has a base end portion (70A; 170A; 220A; 270A) that is held by the base portion, and is provided with the second feed roller on a leading end portion (70B; 170B; 220B; 270B) on an opposite side to the base end portion, in a position below the first feed roller and facing the first feed roller, the drive portion is provided on the base end portion and generates power that drives the second feed roller, and the transmission portion (80; 180) is provided in an intermediate portion (70C; 170C; 220C; 270C) between the leading end portion and the base end portion, and transmits the power generated by the drive portion to the second feed roller, characterized in that the cloth feed mechanism is capable of being attached to the base portion selectively between a first mode and a second mode, the first mode being a mode in which the feed arm portion extends in an up-down direction from the base end portion toward the leading end portion and in which the second feed roller is supported above the feed arm portion, and the second mode being a mode in which the feed arm portion extends in a horizontal direction from the base end portion toward the leading end portion and in which the second feed roller is supported horizontally from an upstream side in the feed direction. a nozzle that discharges an adhesive onto a cloth; a first feed roller that is disposed on a downstream side in a feed direction of the cloth with respect to the nozzle and that feeds the cloth; a second feed roller (13; 213; 263; 313) that clamps the cloth between the first feed roller and the second feed roller and feeds the cloth in cooperation with the first feed roller; a base portion that is a base of the cloth bonding apparatus; and a cloth feed mechanism (12; 200; 250; 320) that is held by the base portion and that has the second feed roller, wherein the cloth feed mechanism includes a feed arm portion (70; 170; 220; 270), a drive portion and a transmission portion (80; 180), the feed arm portion has a base end portion (70A; 170A; 220A; 270A) that is held by the base portion, and is provided with the second feed roller on a leading end portion (70B; 170B; 220B; 270B) on an opposite side to the base end portion, in a position below the first feed roller and facing the first feed roller, the drive portion is provided on the base end portion and generates power that drives the second feed roller, and the transmission portion (80; 180) is provided in an intermediate portion (70C; 170C; 220C; 270C) between the leading end portion and the base end portion, and transmits the power generated by the drive portion to the second feed roller, characterized in that the cloth feed mechanism is capable of being attached to the base portion selectively between a first mode and a second mode, the first mode being a mode in which the feed arm portion extends in an up-down direction from the base end portion toward the leading end portion and in which the second feed roller is supported above the feed arm portion, and the second mode being a mode in which the feed arm portion extends in a horizontal direction from the base end portion toward the leading end portion and in which the second feed roller is supported horizontally from an upstream side in the feed direction.