An endotracheal tube assembly comprising: an elongated insertion member; a flexible optical assembly member movably mounted to the elongated insertion member; an endotracheal tube;; and an endotracheal tube attachment member attached to the elongated insertion member and configured to receive and retain the endotracheal tube; wherein the endotracheal tube is concentrically mounted about the flexible optical assembly member, wherein the endotracheal tube attachment member is an elongated channel member that extends between a proximal end and a distal end of the elongated insertion member and is configured to receive and retain the flexible optical assembly member and the concentrically mounted endotracheal tube, and wherein the elongated channel member has an elongated slot formed therein, the elongated slot configured to provide access to a channel of the elongated channel member and to facilitate removal of the endotracheal tube; wherein the flexible optical assembly member has an elongated body having a distal end and a proximal end, wherein the proximal end has a substantially cylindrical shape, wherein the distal end has an enlarged portion having a substantially barrel shape, wherein the flexible optical assembly member includes a plurality of longitudinally extending conduits, (54, 56) and wherein a video imaging device and a light source are disposed in at least two of the longitudinally extending conduits; wherein the endotracheal tube is carried by the flexible optical assembly member; wherein at least a portion of the enlarged portion of the distal end of the flexible optical assembly member extends transversely outward from an outside surface of the endotracheal tube; wherein the flexible optical assembly member further includes a positioning plug extending radially outward therefrom intermediate the elongated body and the distal end, and characterized in that the positioning plug is configured to extend through a Murphy eye formed in the endotracheal tube to hold the endotracheal tube in place relative to the flexible optical assembly member during insertion of the endotracheal tube into an airway. an elongated insertion member; a flexible optical assembly member movably mounted to the elongated insertion member; an endotracheal tube;; and an endotracheal tube attachment member attached to the elongated insertion member and configured to receive and retain the endotracheal tube; wherein the endotracheal tube is concentrically mounted about the flexible optical assembly member, wherein the endotracheal tube attachment member is an elongated channel member that extends between a proximal end and a distal end of the elongated insertion member and is configured to receive and retain the flexible optical assembly member and the concentrically mounted endotracheal tube, and wherein the elongated channel member has an elongated slot formed therein, the elongated slot configured to provide access to a channel of the elongated channel member and to facilitate removal of the endotracheal tube; wherein the flexible optical assembly member has an elongated body having a distal end and a proximal end, wherein the proximal end has a substantially cylindrical shape, wherein the distal end has an enlarged portion having a substantially barrel shape, wherein the flexible optical assembly member includes a plurality of longitudinally extending conduits, (54, 56) and wherein a video imaging device and a light source are disposed in at least two of the longitudinally extending conduits; wherein the endotracheal tube is carried by the flexible optical assembly member; wherein at least a portion of the enlarged portion of the distal end of the flexible optical assembly member extends transversely outward from an outside surface of the endotracheal tube; wherein the flexible optical assembly member further includes a positioning plug extending radially outward therefrom intermediate the elongated body and the distal end, and characterized in that the positioning plug is configured to extend through a Murphy eye formed in the endotracheal tube to hold the endotracheal tube in place relative to the flexible optical assembly member during insertion of the endotracheal tube into an airway.