An apparatus (100, 100-k) for wind speed measurement, the apparatus (100, 100-k) comprising: a wind shield defining a measurement volume therein; a pressure sensor disposed within the measurement volume such that the wind shield is arranged to prevent a direct airflow from the environment of the apparatus (100, 100-k) to the pressure sensor when the apparatus (100, 100-k) is in its operating position, the pressure sensor thereby arranged to provide a pressure sensor signal that is descriptive of an instantaneous atmospheric pressure in ambient air within the measurement volume, wherein the pressure sensor is the only pressure sensor provided in the apparatus (100, 100-k) for the purpose of facilitating the wind speed measurement; and a processing unit (112, 120, 122) for deriving, based on the pressure sensor signal, one or more wind speed characteristics that are descriptive of the wind speed at a predefined reference measurement height, wherein the processing unit (112, 120, 122) is arranged to: derive a time series of pressure values based on the pressure sensor signal for processing the pressure values as a sequence of time frames, derive, for each time frame based on a distribution of pressure values within the respective time frame, a respective reference wind speed value, thereby obtaining a time series of reference wind speed values, and compute, for each time frame, respective one or more wind speed characteristics based on the time series of reference wind speed values. a wind shield defining a measurement volume therein; a pressure sensor disposed within the measurement volume such that the wind shield is arranged to prevent a direct airflow from the environment of the apparatus (100, 100-k) to the pressure sensor when the apparatus (100, 100-k) is in its operating position, the pressure sensor thereby arranged to provide a pressure sensor signal that is descriptive of an instantaneous atmospheric pressure in ambient air within the measurement volume, wherein the pressure sensor is the only pressure sensor provided in the apparatus (100, 100-k) for the purpose of facilitating the wind speed measurement; and a processing unit (112, 120, 122) for deriving, based on the pressure sensor signal, one or more wind speed characteristics that are descriptive of the wind speed at a predefined reference measurement height, wherein the processing unit (112, 120, 122) is arranged to: derive a time series of pressure values based on the pressure sensor signal for processing the pressure values as a sequence of time frames, derive, for each time frame based on a distribution of pressure values within the respective time frame, a respective reference wind speed value, thereby obtaining a time series of reference wind speed values, and compute, for each time frame, respective one or more wind speed characteristics based on the time series of reference wind speed values. derive a time series of pressure values based on the pressure sensor signal for processing the pressure values as a sequence of time frames, derive, for each time frame based on a distribution of pressure values within the respective time frame, a respective reference wind speed value, thereby obtaining a time series of reference wind speed values, and compute, for each time frame, respective one or more wind speed characteristics based on the time series of reference wind speed values.