A mobile terminal for use in a mobile communication system, the mobile terminal comprising: a location measurement unit configured to obtain location information, an area ID obtaining unit configured to obtain information of an identifier of an area in which the mobile terminal resides, a control unit configured to cause the location measurement unit to obtain the location information in the case where it is determined that the mobile terminal is being operated by a user and the identifier of the area in which the mobile terminal currently resides is different from the identifier of the area in which the mobile terminal resided in the past, the determination that the mobile terminal is being operated by a user being based on any one of a case that some information is being input to an input interface of the mobile terminal, a case that the mobile terminal is a foldable type and the mobile terminal is not in a folded state, and a case that an operation mode of the mobile terminal is not a sleep mode, a reporting unit configured to report the location information obtained by the location measurement unit to a server, and an acceleration sensor configured to detect an acceleration of the mobile terminal, wherein the control unit is configured to cause the location measurement unit to obtain the location information in response to: the acceleration sensor detecting an acceleration equal to or greater than a predefined value and the identifier of the area in which the mobile terminal currently resides being different from the identifier of the area in which the mobile terminal resided in the past. a location measurement unit configured to obtain location information, an area ID obtaining unit configured to obtain information of an identifier of an area in which the mobile terminal resides, a control unit configured to cause the location measurement unit to obtain the location information in the case where it is determined that the mobile terminal is being operated by a user and the identifier of the area in which the mobile terminal currently resides is different from the identifier of the area in which the mobile terminal resided in the past, the determination that the mobile terminal is being operated by a user being based on any one of a case that some information is being input to an input interface of the mobile terminal, a case that the mobile terminal is a foldable type and the mobile terminal is not in a folded state, and a case that an operation mode of the mobile terminal is not a sleep mode, a reporting unit configured to report the location information obtained by the location measurement unit to a server, and an acceleration sensor configured to detect an acceleration of the mobile terminal, wherein the control unit is configured to cause the location measurement unit to obtain the location information in response to: the acceleration sensor detecting an acceleration equal to or greater than a predefined value and the identifier of the area in which the mobile terminal currently resides being different from the identifier of the area in which the mobile terminal resided in the past. the acceleration sensor detecting an acceleration equal to or greater than a predefined value and the identifier of the area in which the mobile terminal currently resides being different from the identifier of the area in which the mobile terminal resided in the past.