A baking oven for producing baked, preferably edible, products, comprising: - a baking chamber with a lower baking area and an upper baking area, which is arranged above the lower baking area, - a baking tong chain, which is moved in a continuously circulating manner along an upper transport plane through the upper baking area and along a lower transport plane through the lower baking area, and which includes the baking tongs, which can be folded open and closed, - wherein the baking tongs each comprise an upper plate arrangement and a lower plate arrangement, between which a baking mold for the bakery products is formed in the closed position, - wherein the upper plate arrangement and the lower plate arrangement each have a back surface on the side facing away from the baking mold, which are each connected to the baking mold via a heat-conducting and heat-storing base body, - wherein the baking tongs are turned over during the transition from the upper transport plane to the lower transport plane so that the upper plate arrangement arranged above the lower plate arrangement in the upper transport plane is arranged below the lower plate arrangement in the lower transport plane, - wherein at least one upper heating device designed as a radiant heating device and at least one lower heating device designed as a radiant heating device are provided, in each of which a fuel mixture containing primary air and a fuel is burnt, - wherein the upper heating device is arranged in the upper baking area and above the upper transport plane and is directed from above at the back surface of the upper plate arrangement for heating the baking mold, - wherein the lower heating device is arranged in the lower baking area between the upper transport plane and the lower transport plane and is directed from above at the back surface of the lower plate arrangement for heating the baking mold, characterized in that - for improving the convection flow through the controlled supply of air or recirculated baking chamber gas into the baking chamber, an entry opening is provided for supplying air or recirculated baking chamber gas into the baking chamber, which is provided in the baking chamber along the convection flow direction of the baking chamber gas at a distance from a vent opening, so that the hot baking chamber gases are guided in a substantially horizontal or at least partially parallel manner to the transport planes (2a, 2b), - and in that the area of the entry opening preferably occupies less than ten percent of the area delimiting the baking chamber. - a baking chamber with a lower baking area and an upper baking area, which is arranged above the lower baking area, - a baking tong chain, which is moved in a continuously circulating manner along an upper transport plane through the upper baking area and along a lower transport plane through the lower baking area, and which includes the baking tongs, which can be folded open and closed, - wherein the baking tongs each comprise an upper plate arrangement and a lower plate arrangement, between which a baking mold for the bakery products is formed in the closed position, - wherein the upper plate arrangement and the lower plate arrangement each have a back surface on the side facing away from the baking mold, which are each connected to the baking mold via a heat-conducting and heat-storing base body, - wherein the baking tongs are turned over during the transition from the upper transport plane to the lower transport plane so that the upper plate arrangement arranged above the lower plate arrangement in the upper transport plane is arranged below the lower plate arrangement in the lower transport plane, - wherein at least one upper heating device designed as a radiant heating device and at least one lower heating device designed as a radiant heating device are provided, in each of which a fuel mixture containing primary air and a fuel is burnt, - wherein the upper heating device is arranged in the upper baking area and above the upper transport plane and is directed from above at the back surface of the upper plate arrangement for heating the baking mold, - wherein the lower heating device is arranged in the lower baking area between the upper transport plane and the lower transport plane and is directed from above at the back surface of the lower plate arrangement for heating the baking mold, - for improving the convection flow through the controlled supply of air or recirculated baking chamber gas into the baking chamber, an entry opening is provided for supplying air or recirculated baking chamber gas into the baking chamber, which is provided in the baking chamber along the convection flow direction of the baking chamber gas at a distance from a vent opening, so that the hot baking chamber gases are guided in a substantially horizontal or at least partially parallel manner to the transport planes (2a, 2b), - and in that the area of the entry opening preferably occupies less than ten percent of the area delimiting the baking chamber.