A container comprising: a base; a grip portion connected to the base through a constant depth base rib and defining a grip portion perimeter that is substantially perpendicular to a central axis; a label panel portion connected to the grip portion and defining a label portion perimeter that is substantially perpendicular to the central axis; a bell with an obtuse angle as measured from the central axis to a wall of the bell of at least 120 degrees, the bell connected to the label panel portion through a shoulder and leading upward and radially inward to a finish connected to the bell, the finish adapted to receive a closure; a plurality of angulating and varying depth ribs positioned substantially along the perimeter of the grip portion, wherein each angulating and varying depth rib transitions from a deep rib section, to a middle rib section, then to a shallow rib section; wherein each angulating and varying depth rib comprises plurality of shallow sections, a plurality of middle sections, and a plurality of deep sections; and a plurality of varying depth ribs positioned substantially along the perimeter of the label portion, wherein each varying depth rib transitions from a deep rib section to a middle rib section, then to a shallow rib section; wherein each varying depth rib comprises a plurality of shallow sections, a plurality of middle sections and a plurality of deep sections; wherein the shallow sections (6, 6b) have a rib depth (D f) less than a rib depth (D m) of the middle sections (4, 4b), and the deep sections (2, 2b) have a rib depth (D d) greater than the rib depth (D m) of the middle sections (4, 4b); wherein a deep rib section of the grip portion comprises a land (28, 128, 228, 328, 428) coupled to an outer radius (30, 130, 230, 330, 430, 530) that is joined to an inner radius (34, 134, 234, 334, 434, 534) by a first connecting wall, the inner radius (34, 134, 234, 334, 434, 534) is joined to an opposing inner radius (34, 134, 234, 334, 434, 534) on the other side of the deep rib section by a root wall, which in turn is connected to a second connecting wall, connected to an outer radius (30, 130, 230, 330, 430, 530) connecting to the land (28, 128, 228, 328, 428), wherein a depth (D d) of the deep rib section varies from 1 to 10 mm; wherein the shallow rib sections of the label portion ribs vertically align along the central axis with the shallow rib sections of the grip portion ribs to form three recessed columns that extend along a majority of the sidewall of the container; and whereby the recessed columns are configured to resist at least one of bending, leaning, crumbling, or stretching, and the plurality of deep sections are configured to provide hoop strength. a base; a grip portion connected to the base through a constant depth base rib and defining a grip portion perimeter that is substantially perpendicular to a central axis; a label panel portion connected to the grip portion and defining a label portion perimeter that is substantially perpendicular to the central axis; a bell with an obtuse angle as measured from the central axis to a wall of the bell of at least 120 degrees, the bell connected to the label panel portion through a shoulder and leading upward and radially inward to a finish connected to the bell, the finish adapted to receive a closure; a plurality of angulating and varying depth ribs positioned substantially along the perimeter of the grip portion, wherein each angulating and varying depth rib transitions from a deep rib section, to a middle rib section, then to a shallow rib section; wherein each angulating and varying depth rib comprises plurality of shallow sections, a plurality of middle sections, and a plurality of deep sections; and a plurality of varying depth ribs positioned substantially along the perimeter of the label portion, wherein each varying depth rib transitions from a deep rib section to a middle rib section, then to a shallow rib section; wherein each varying depth rib comprises a plurality of shallow sections, a plurality of middle sections and a plurality of deep sections; wherein the shallow sections (6, 6b) have a rib depth (D f) less than a rib depth (D m) of the middle sections (4, 4b), and the deep sections (2, 2b) have a rib depth (D d) greater than the rib depth (D m) of the middle sections (4, 4b); wherein a deep rib section of the grip portion comprises a land (28, 128, 228, 328, 428) coupled to an outer radius (30, 130, 230, 330, 430, 530) that is joined to an inner radius (34, 134, 234, 334, 434, 534) by a first connecting wall, the inner radius (34, 134, 234, 334, 434, 534) is joined to an opposing inner radius (34, 134, 234, 334, 434, 534) on the other side of the deep rib section by a root wall, which in turn is connected to a second connecting wall, connected to an outer radius (30, 130, 230, 330, 430, 530) connecting to the land (28, 128, 228, 328, 428), wherein a depth (D d) of the deep rib section varies from 1 to 10 mm; wherein the shallow rib sections of the label portion ribs vertically align along the central axis with the shallow rib sections of the grip portion ribs to form three recessed columns that extend along a majority of the sidewall of the container; and whereby the recessed columns are configured to resist at least one of bending, leaning, crumbling, or stretching, and the plurality of deep sections are configured to provide hoop strength.