A method for checking the layout of articles in a gondola of a sales area with a realogram database representing the expected layout of articles in the gondola, the gondola comprising at least one electronic shelf label, wherein each electronic shelf label corresponds to a matching area of the gondola having a single product slot field (i,j,k), said slot field comprising: • a gondola number (i), • a row number (j) corresponding to one of consecutive rows (1,...,j,...) of electronic shelf labels within one particular gondola (i), • a label number (k) corresponding to one of consecutive electronic shelf labels within one particular row (j), the method comprising computer-implemented steps of: o acquisition, by an imaging device, of an image of the gondola; o automated detection, in the acquired image of the gondola, of electronic shelf labels; o automated detection of rows (1,...,j,...) of electronic shelf labels in the acquired image; the method being characterized in that it further comprises steps of: o for a given electronic shelf label visible in the acquired image, determination of the row number (j) and label number (k) of said electronic shelf label, and determination of the corresponding product slot field (i,j,k), o determination of the matching area of the gondola corresponding to said electronic shelf label in the acquired image, o detection of layout information relating to articles shown in said matching area of the gondola, by image recognition using the acquired image, o access to a realogram database, each slot field being associated with an article identifier in said realogram database, ∘ identification in the realogram database of the article identifier (P ijk) associated with the determined slot field (i,j,k), ∘ check of compliance between the detected layout information and the expected layout stored in the realogram database for the identified article (P ijk). the gondola comprising at least one electronic shelf label, wherein each electronic shelf label corresponds to a matching area of the gondola having a single product slot field (i,j,k), said slot field comprising: • a gondola number (i), • a row number (j) corresponding to one of consecutive rows (1,...,j,...) of electronic shelf labels within one particular gondola (i), • a label number (k) corresponding to one of consecutive electronic shelf labels within one particular row (j), • a gondola number (i), • a row number (j) corresponding to one of consecutive rows (1,...,j,...) of electronic shelf labels within one particular gondola (i), • a label number (k) corresponding to one of consecutive electronic shelf labels within one particular row (j), the method comprising computer-implemented steps of: o acquisition, by an imaging device, of an image of the gondola; o automated detection, in the acquired image of the gondola, of electronic shelf labels; o automated detection of rows (1,...,j,...) of electronic shelf labels in the acquired image; o acquisition, by an imaging device, of an image of the gondola; o automated detection, in the acquired image of the gondola, of electronic shelf labels; o automated detection of rows (1,...,j,...) of electronic shelf labels in the acquired image; the method being characterized in that it further comprises steps of: o for a given electronic shelf label visible in the acquired image, determination of the row number (j) and label number (k) of said electronic shelf label, and determination of the corresponding product slot field (i,j,k), o determination of the matching area of the gondola corresponding to said electronic shelf label in the acquired image, o detection of layout information relating to articles shown in said matching area of the gondola, by image recognition using the acquired image, o access to a realogram database, each slot field being associated with an article identifier in said realogram database, ∘ identification in the realogram database of the article identifier (P ijk) associated with the determined slot field (i,j,k), ∘ check of compliance between the detected layout information and the expected layout stored in the realogram database for the identified article (P ijk). o for a given electronic shelf label visible in the acquired image, determination of the row number (j) and label number (k) of said electronic shelf label, and determination of the corresponding product slot field (i,j,k), o determination of the matching area of the gondola corresponding to said electronic shelf label in the acquired image, o detection of layout information relating to articles shown in said matching area of the gondola, by image recognition using the acquired image, o access to a realogram database, each slot field being associated with an article identifier in said realogram database, ∘ identification in the realogram database of the article identifier (P ijk) associated with the determined slot field (i,j,k), ∘ check of compliance between the detected layout information and the expected layout stored in the realogram database for the identified article (P ijk).