A system for correctly placing glass containers formed by an I.S. machine onto a conveyor (30,62), comprising: a pusher mechanism (42,44,46,48) for moving glass containers (32,64) from a deadplate (34,36,38,40) to the conveyor; and a control system for the pusher mechanism, characterized by: a glass container placement measurement system (66, 68)that provides a measured glass container placement signal indicative of the actual locations of glass containers moved onto the conveyer by the pusher mechanism, the measured glass container placement signal including a measured glass container longitudinal placement signal of longitudinal positions (x) of the glass containers along the conveyor, and a measured glass container lateral placement signal of lateral positions (y) of the glass containers across the conveyor; and apparatus for comparing the measured glass container placement signal with a desired glass container placement signal and generating a glass container placement error signal, wherein the desired glass container placement signal includes a desired glass container longitudinal placement signal and a desired glass container lateral placement signal, the control system using the glass container placement error signal to provide modified pusher parameters to vary the operation of the pusher mechanism in a manner that will cause the glass container placement error signal to be diminished. a pusher mechanism (42,44,46,48) for moving glass containers (32,64) from a deadplate (34,36,38,40) to the conveyor; and a control system for the pusher mechanism, characterized by: a glass container placement measurement system (66, 68)that provides a measured glass container placement signal indicative of the actual locations of glass containers moved onto the conveyer by the pusher mechanism, the measured glass container placement signal including a measured glass container longitudinal placement signal of longitudinal positions (x) of the glass containers along the conveyor, and a measured glass container lateral placement signal of lateral positions (y) of the glass containers across the conveyor; and apparatus for comparing the measured glass container placement signal with a desired glass container placement signal and generating a glass container placement error signal, wherein the desired glass container placement signal includes a desired glass container longitudinal placement signal and a desired glass container lateral placement signal, the control system using the glass container placement error signal to provide modified pusher parameters to vary the operation of the pusher mechanism in a manner that will cause the glass container placement error signal to be diminished. a glass container placement measurement system (66, 68)that provides a measured glass container placement signal indicative of the actual locations of glass containers moved onto the conveyer by the pusher mechanism, the measured glass container placement signal including a measured glass container longitudinal placement signal of longitudinal positions (x) of the glass containers along the conveyor, and a measured glass container lateral placement signal of lateral positions (y) of the glass containers across the conveyor; and apparatus for comparing the measured glass container placement signal with a desired glass container placement signal and generating a glass container placement error signal, wherein the desired glass container placement signal includes a desired glass container longitudinal placement signal and a desired glass container lateral placement signal, the control system using the glass container placement error signal to provide modified pusher parameters to vary the operation of the pusher mechanism in a manner that will cause the glass container placement error signal to be diminished.