An image display apparatus comprising: an interface configured to receive, in use, a first control command for single view viewing from a first remote control apparatus; an image processor configured to process a first content image, among a plurality of content images received from a content providing apparatus, corresponding to the received first control command; a display configured to display the processed content image; and a controller, the apparatus characterized in that: the image display apparatus is arranged to store viewing information regarding a content image that a user watches last, that the controller is arranged to preset and use apparatus information of the first remote control apparatus and of a second remote control apparatus by a pairing process and that the controller is configured, in response to a second control command received via the interface in use while the first content image is displayed in a single-view viewing mode, the second control command being a request from a second remote control apparatus to power the image display apparatus, to change a viewing mode from the single-view viewing mode to a multi-view viewing mode, in which the first content image and a second content image among the plurality of content images are displayed, to control the image processor to process the second content image which is displayed last on the image apparatus controlled by the second remote control apparatus, wherein the controller is further configured to change one of the first content image and the second content image to a third content image selected from among the plurality of content images which are provided by the image display apparatus, based on a control command received from one of the first remote control apparatus and the second remote control apparatus while the image display apparatus operates in the multi-view viewing mode. an interface configured to receive, in use, a first control command for single view viewing from a first remote control apparatus; an image processor configured to process a first content image, among a plurality of content images received from a content providing apparatus, corresponding to the received first control command; a display configured to display the processed content image; and a controller, the apparatus characterized in that: the image display apparatus is arranged to store viewing information regarding a content image that a user watches last, that the controller is arranged to preset and use apparatus information of the first remote control apparatus and of a second remote control apparatus by a pairing process and that the controller is configured, in response to a second control command received via the interface in use while the first content image is displayed in a single-view viewing mode, the second control command being a request from a second remote control apparatus to power the image display apparatus, to change a viewing mode from the single-view viewing mode to a multi-view viewing mode, in which the first content image and a second content image among the plurality of content images are displayed, to control the image processor to process the second content image which is displayed last on the image apparatus controlled by the second remote control apparatus, the image display apparatus is arranged to store viewing information regarding a content image that a user watches last, that the controller is arranged to preset and use apparatus information of the first remote control apparatus and of a second remote control apparatus by a pairing process and that the controller is configured, in response to a second control command received via the interface in use while the first content image is displayed in a single-view viewing mode, the second control command being a request from a second remote control apparatus to power the image display apparatus, to change a viewing mode from the single-view viewing mode to a multi-view viewing mode, in which the first content image and a second content image among the plurality of content images are displayed, to control the image processor to process the second content image which is displayed last on the image apparatus controlled by the second remote control apparatus, wherein the controller is further configured to change one of the first content image and the second content image to a third content image selected from among the plurality of content images which are provided by the image display apparatus, based on a control command received from one of the first remote control apparatus and the second remote control apparatus while the image display apparatus operates in the multi-view viewing mode.