An apparatus for collecting data for map generation, comprising: a communication unit capable of communicating with a vehicle; a storing unit (12, 13) that stores type information for designating which type of collection target data is to be collected by an imaging unit of the vehicle for each road section of a plurality of road sections, the collection target data representing a feature in the road section, the feature represented on a map to be generated or updated, a notifying unit that notifies the vehicle of the type information with the communication unit, and an updating unit that updates the type information for each of the road sections, in the case that collection of the collection target data of the type designated for the road section has been completed, so as to stop collection of the collection target data in the road section, wherein the imaging unit is configured to take a picture of surroundings of the vehicle to generate an image representing the surroundings including the feature, and wherein the type of the collection target data to be collected for each of the road sections, designated by the type information, is at least one of a first type that is information for identifying the feature represented in the image, a second type including a sub-image of the image, and a third type including all of the image, characterized in that the storing unit (12, 13) further stores a date and time of notification of the type information to the vehicle, and the notifying unit notifies the vehicle of the type information again only after a predetermined period has elapsed since the date and time of the last notification of the type information to the vehicle. a communication unit capable of communicating with a vehicle; a storing unit (12, 13) that stores type information for designating which type of collection target data is to be collected by an imaging unit of the vehicle for each road section of a plurality of road sections, the collection target data representing a feature in the road section, the feature represented on a map to be generated or updated, a notifying unit that notifies the vehicle of the type information with the communication unit, and an updating unit that updates the type information for each of the road sections, in the case that collection of the collection target data of the type designated for the road section has been completed, so as to stop collection of the collection target data in the road section, wherein the imaging unit is configured to take a picture of surroundings of the vehicle to generate an image representing the surroundings including the feature, and wherein the type of the collection target data to be collected for each of the road sections, designated by the type information, is at least one of a first type that is information for identifying the feature represented in the image, a second type including a sub-image of the image, and a third type including all of the image, characterized in that the storing unit (12, 13) further stores a date and time of notification of the type information to the vehicle, and the notifying unit notifies the vehicle of the type information again only after a predetermined period has elapsed since the date and time of the last notification of the type information to the vehicle.