A method implemented by one or more processors, the method comprising: generating first pre-call content for provisioning at an interface of a computing device when a user is receiving, via the computing device, an incoming call from another user, wherein the first pre-call content is based on data that resulted from the user engaging in an activity that is associated with the other user; determining, subsequent to generating the first content data, that the user has engaged in another activity, wherein the other activity is also associated with the other user and resulted in other data being generated; generating, based at least on the other data that resulted from the user engaging in the other activity, second pre-call content in furtherance of provisioning content at the interface of the computing device when the user is receiving, via the computing device, the incoming call from the other user, wherein the first pre-call content corresponds to a first assigned priority and the second pre-call content corresponds to a second assigned priority, wherein the activity and the other activity are temporally distinct activities; determining, subsequent to generating the second pre-call content, that the other user has initialized a call to the user via a wireless communication protocol; when the computing device is waiting for the user to indicate acceptance of the call: determining, based on the first assigned priority and the second assigned priority, whether to cause the interface of the computing device to prioritize a position of the first pre-call content over another position of the second pre-call content, and causing, in response to determining that the other user has initialized the call to the user, the computing device to present the first pre-call content and/or the second pre-call content at the interface of the computing device. generating first pre-call content for provisioning at an interface of a computing device when a user is receiving, via the computing device, an incoming call from another user, wherein the first pre-call content is based on data that resulted from the user engaging in an activity that is associated with the other user; determining, subsequent to generating the first content data, that the user has engaged in another activity, wherein the other activity is also associated with the other user and resulted in other data being generated; generating, based at least on the other data that resulted from the user engaging in the other activity, second pre-call content in furtherance of provisioning content at the interface of the computing device when the user is receiving, via the computing device, the incoming call from the other user, wherein the first pre-call content corresponds to a first assigned priority and the second pre-call content corresponds to a second assigned priority, wherein the activity and the other activity are temporally distinct activities; determining, subsequent to generating the second pre-call content, that the other user has initialized a call to the user via a wireless communication protocol; when the computing device is waiting for the user to indicate acceptance of the call: determining, based on the first assigned priority and the second assigned priority, whether to cause the interface of the computing device to prioritize a position of the first pre-call content over another position of the second pre-call content, and causing, in response to determining that the other user has initialized the call to the user, the computing device to present the first pre-call content and/or the second pre-call content at the interface of the computing device. determining, based on the first assigned priority and the second assigned priority, whether to cause the interface of the computing device to prioritize a position of the first pre-call content over another position of the second pre-call content, and causing, in response to determining that the other user has initialized the call to the user, the computing device to present the first pre-call content and/or the second pre-call content at the interface of the computing device.