An inkjet media, comprising: a base substrate; an upper fluid barrier layer disposed on a side of the base substrate and a lower fluid barrier layer disposed on an other side of the base substrate, each one of the upper and lower barrier layers including at least one of an inorganic pigment and a polymeric binder; an image receiving layer disposed on the upper fluid barrier layer, the image receiving layer to receive an image and including an inorganic pigment, a polymeric binder, a latex film-forming agent, and an optical brightening agent; a back adhesive layer disposed on the lower fluid barrier layer, the back adhesive layer including a reactive polymer, and a surfactant; an activation layer disposed on the back adhesive layer, the activation layer including a water-soluble alkali compound; and an adhesive protection layer disposed on the activation layer, the adhesive protection layer including at least one of: X, Y, water soluble macromolecules, and a combination of an organic poly-acid, an organic poly-acid copolymer, an organic poly-acid salt, and an organic poly-acid copolymer salt; wherein X is selected from polyacrylamide, polymethacrylamide, poly(N-isopropylacrylamide), poly(N-vinylpyrrolidone), poly(2dimethylaminoethyl methacrylate), poly(2-vinylpyridine), poly(2-vinylpyridine N-oxide), poly(N-vinylpyrrolidone/vinyl acetate), poly(allyl amine), poly(diallyldimethylammonium chloride), branched polyethylenimine, linear polyethylenimine, poly(vinylamine) hydrochloride, poly(2-vinyl-1 methylpyridinium bromide, poly(2-methacryloxyethyltrimethylammonium bromide, poly(3chloro-2-hydroxypropyl-2-methacryloxyethyldimethylammonium chloride), poly(n-butyl acrylate/2-methacryloxyethyltrimethylammonium bromide); and wherein Y is selected from: poly(ethylene glycol), poly(ethylene glycol) monomethyl ether, poly(ethylene glycol) α-2aminoethyl, ω-methoxy, poly(ethylene glycol) bis (2-aminoethyl), poly(ethylene glycol)-bisphenol A diglycidyl ether adduct, poly(ethylene oxide-b-propylene oxide), poly(vinyl alcohol), poly(vinyl methyl ether), poly(2-ethyl-2-oxazoline), poly(1-glycerol methacrylate, poly(2-hydroxypropyl methacrylate), poly(oxyethylene) sorbitan monolaurate. a base substrate; an upper fluid barrier layer disposed on a side of the base substrate and a lower fluid barrier layer disposed on an other side of the base substrate, each one of the upper and lower barrier layers including at least one of an inorganic pigment and a polymeric binder; an image receiving layer disposed on the upper fluid barrier layer, the image receiving layer to receive an image and including an inorganic pigment, a polymeric binder, a latex film-forming agent, and an optical brightening agent; a back adhesive layer disposed on the lower fluid barrier layer, the back adhesive layer including a reactive polymer, and a surfactant; an activation layer disposed on the back adhesive layer, the activation layer including a water-soluble alkali compound; and an adhesive protection layer disposed on the activation layer, the adhesive protection layer including at least one of: X, Y, water soluble macromolecules, and a combination of an organic poly-acid, an organic poly-acid copolymer, an organic poly-acid salt, and an organic poly-acid copolymer salt; wherein X is selected from polyacrylamide, polymethacrylamide, poly(N-isopropylacrylamide), poly(N-vinylpyrrolidone), poly(2dimethylaminoethyl methacrylate), poly(2-vinylpyridine), poly(2-vinylpyridine N-oxide), poly(N-vinylpyrrolidone/vinyl acetate), poly(allyl amine), poly(diallyldimethylammonium chloride), branched polyethylenimine, linear polyethylenimine, poly(vinylamine) hydrochloride, poly(2-vinyl-1 methylpyridinium bromide, poly(2-methacryloxyethyltrimethylammonium bromide, poly(3chloro-2-hydroxypropyl-2-methacryloxyethyldimethylammonium chloride), poly(n-butyl acrylate/2-methacryloxyethyltrimethylammonium bromide); and wherein Y is selected from: poly(ethylene glycol), poly(ethylene glycol) monomethyl ether, poly(ethylene glycol) α-2aminoethyl, ω-methoxy, poly(ethylene glycol) bis (2-aminoethyl), poly(ethylene glycol)-bisphenol A diglycidyl ether adduct, poly(ethylene oxide-b-propylene oxide), poly(vinyl alcohol), poly(vinyl methyl ether), poly(2-ethyl-2-oxazoline), poly(1-glycerol methacrylate, poly(2-hydroxypropyl methacrylate), poly(oxyethylene) sorbitan monolaurate.