Method for automatically pulling a shoe upper onto a last by means of a robot which comprises a robot controller, a robot arm automatically actuated by the robot controller, and a gripper which is moved by the robot arm and is designed to hold a shoe upper, having the steps of: - picking up the shoe upper using the gripper guided by the robot arm such that the gripper holds the shoe upper, - pulling the shoe upper held by the gripper onto the last by moving the gripper under force/torque control by motorized actuation of the joints of the robot arm such that the shoe upper is pulled, starting at the toe end of the last, in the direction of the heel end of the last along the longitudinal extent of the last with a predefined maximum pulling force, wherein - the robot controller actuates the joints of the robot arm such that, at least during a portion of the pulling on of the shoe upper along the longitudinal extent of the last, the shoe upper is pressed against the last with a pressure force that acts at least substantially perpendicularly to the sole surface of the last, and - during the pulling on and pressing of the shoe upper along the longitudinal extent of the last, the shoe upper is pulled onto the last along the longitudinal extent of the last by being moved under force/torque control, with the occurrence and the exertion of transverse forces being prevented, until the heel part of the shoe upper slides over the transition edge from the sole surface of the last to the heel surface of the last, and - the robot controller, after the heel part of the shoe upper has slid over the transition edge of the last, actuates the joints of the robot arm in a changed manner such that the pulling force that previously acted from the toe end of the last in the direction of the heel end of the last along the longitudinal extent is changed into a pressing force acting in the opposite direction, which presses the shoe upper against the heel surface of the last, while at the same time the heel part of the shoe upper is pulled on along the heel end of the last until the shoe upper is fully fitted on the last. - picking up the shoe upper using the gripper guided by the robot arm such that the gripper holds the shoe upper, - pulling the shoe upper held by the gripper onto the last by moving the gripper under force/torque control by motorized actuation of the joints of the robot arm such that the shoe upper is pulled, starting at the toe end of the last, in the direction of the heel end of the last along the longitudinal extent of the last with a predefined maximum pulling force, wherein - the robot controller actuates the joints of the robot arm such that, at least during a portion of the pulling on of the shoe upper along the longitudinal extent of the last, the shoe upper is pressed against the last with a pressure force that acts at least substantially perpendicularly to the sole surface of the last, and - during the pulling on and pressing of the shoe upper along the longitudinal extent of the last, the shoe upper is pulled onto the last along the longitudinal extent of the last by being moved under force/torque control, with the occurrence and the exertion of transverse forces being prevented, until the heel part of the shoe upper slides over the transition edge from the sole surface of the last to the heel surface of the last, and - the robot controller, after the heel part of the shoe upper has slid over the transition edge of the last, actuates the joints of the robot arm in a changed manner such that the pulling force that previously acted from the toe end of the last in the direction of the heel end of the last along the longitudinal extent is changed into a pressing force acting in the opposite direction, which presses the shoe upper against the heel surface of the last, while at the same time the heel part of the shoe upper is pulled on along the heel end of the last until the shoe upper is fully fitted on the last.