Method for determining a near-vision point, comprising: recording an image of a head of a person, wherein recording the image is carried out by a camera incorporated in the near-vision target (40; 60) while the person is looking at a near-vision target (40; 60) and is wearing a spectacle frame or is not wearing a spectacle frame, wherein the image shows a pupil position and/or cornea position of eyes, wherein the near-vision target (40; 60) is movable, and wherein the method further comprises: determining an orientation of the near-vision target (40; 60), determining a viewing direction of the person when looking at the near-vision target on the basis of the image, characterized in that determining the near-vision point is carried out on the basis of the image, on the basis of the viewing direction and a location of a spectacle frame, wherein, if the person is wearing the spectacle frame, the location of the spectacle frame is determined from the image, and, if the person is not wearing a spectacle frame, the location of the spectacle frame is determined virtually on the basis of a model, and wherein determining the viewing direction is based on a location of the pupil position and/or cornea position of the eyes relative to an axis of symmetry of the camera and an image angle and a resolution of the camera, wherein the direction of the axis of symmetry is determined by the orientation of the near-vision target (40; 60). recording an image of a head of a person, wherein recording the image is carried out by a camera incorporated in the near-vision target (40; 60) while the person is looking at a near-vision target (40; 60) and is wearing a spectacle frame or is not wearing a spectacle frame, wherein the image shows a pupil position and/or cornea position of eyes, wherein the near-vision target (40; 60) is movable, and wherein the method further comprises: determining an orientation of the near-vision target (40; 60), determining a viewing direction of the person when looking at the near-vision target on the basis of the image, characterized in that determining the near-vision point is carried out on the basis of the image, on the basis of the viewing direction and a location of a spectacle frame, wherein, if the person is wearing the spectacle frame, the location of the spectacle frame is determined from the image, and, if the person is not wearing a spectacle frame, the location of the spectacle frame is determined virtually on the basis of a model, and wherein determining the viewing direction is based on a location of the pupil position and/or cornea position of the eyes relative to an axis of symmetry of the camera and an image angle and a resolution of the camera, wherein the direction of the axis of symmetry is determined by the orientation of the near-vision target (40; 60). determining an orientation of the near-vision target (40; 60), determining a viewing direction of the person when looking at the near-vision target on the basis of the image, characterized in that determining the near-vision point is carried out on the basis of the image, on the basis of the viewing direction and a location of a spectacle frame, wherein, if the person is wearing the spectacle frame, the location of the spectacle frame is determined from the image, and, if the person is not wearing a spectacle frame, the location of the spectacle frame is determined virtually on the basis of a model, and wherein determining the viewing direction is based on a location of the pupil position and/or cornea position of the eyes relative to an axis of symmetry of the camera and an image angle and a resolution of the camera, wherein the direction of the axis of symmetry is determined by the orientation of the near-vision target (40; 60).