A cleansing composition that comprises: i) a copolymer that is the polymerization product of: a) from 0.1 to 5 wt. % of a first ethylenically unsaturated monomer selected from: a diacid of the formula: HOOC-CR 1 =CR 2 -COOH, a cyclic anhydride precursor of diacid, the anhydride having the formula: and combinations thereof, wherein R 1 and R 2 are individually selected from H, C 1 -C 3 alkyl, phenyl, chlorine and bromine, b) from 15 to 60 wt. % of a second ethylenically unsaturated monomer selected from acrylic acid, methacrylic acid and combinations thereof, c) from 30 to 75 wt. % of a (meth)acrylate monomer selected from C 1 to C 8 alkyl esters of (meth)acrylic acid and combinations thereof, d) from 1 to 25wt.% of an associative monomer of the formula: R 4 -CH=C(R 3)-C -O-(R 5 O) a -R 6 wherein: R 3 and R 4 are independently selected from H and C 1-3 alkyl, each R 5 is independently an alkylene unit having from 2 to 4, R 6 is selected from: linear and branched alkyl having from 8 to 40 carbon atoms, and alkaryl, the alkyl group of which has from 8 to 40 carbon atoms, such alkyl group being linear or branched; and a is from 6 to 40; wherein the copolymer is at least partially deprotonated; ii) cleansing surfactant; iii) reflective particles; and iv) water. i) a copolymer that is the polymerization product of: a) from 0.1 to 5 wt. % of a first ethylenically unsaturated monomer selected from: a diacid of the formula: HOOC-CR 1 =CR 2 -COOH, a cyclic anhydride precursor of diacid, the anhydride having the formula: and combinations thereof, wherein R 1 and R 2 are individually selected from H, C 1 -C 3 alkyl, phenyl, chlorine and bromine, b) from 15 to 60 wt. % of a second ethylenically unsaturated monomer selected from acrylic acid, methacrylic acid and combinations thereof, c) from 30 to 75 wt. % of a (meth)acrylate monomer selected from C 1 to C 8 alkyl esters of (meth)acrylic acid and combinations thereof, d) from 1 to 25wt.% of an associative monomer of the formula: R 4 -CH=C(R 3)-C -O-(R 5 O) a -R 6 wherein: R 3 and R 4 are independently selected from H and C 1-3 alkyl, each R 5 is independently an alkylene unit having from 2 to 4, R 6 is selected from: linear and branched alkyl having from 8 to 40 carbon atoms, and alkaryl, the alkyl group of which has from 8 to 40 carbon atoms, such alkyl group being linear or branched; and a is from 6 to 40; wherein the copolymer is at least partially deprotonated; a) from 0.1 to 5 wt. % of a first ethylenically unsaturated monomer selected from: a diacid of the formula: HOOC-CR 1 =CR 2 -COOH, a cyclic anhydride precursor of diacid, the anhydride having the formula: and combinations thereof, wherein R 1 and R 2 are individually selected from H, C 1 -C 3 alkyl, phenyl, chlorine and bromine, a diacid of the formula: HOOC-CR 1 =CR 2 -COOH, a cyclic anhydride precursor of diacid, the anhydride having the formula: and combinations thereof, b) from 15 to 60 wt. % of a second ethylenically unsaturated monomer selected from acrylic acid, methacrylic acid and combinations thereof, c) from 30 to 75 wt. % of a (meth)acrylate monomer selected from C 1 to C 8 alkyl esters of (meth)acrylic acid and combinations thereof, d) from 1 to 25wt.% of an associative monomer of the formula: R 4 -CH=C(R 3)-C -O-(R 5 O) a -R 6 wherein: R 3 and R 4 are independently selected from H and C 1-3 alkyl, each R 5 is independently an alkylene unit having from 2 to 4, R 6 is selected from: linear and branched alkyl having from 8 to 40 carbon atoms, and alkaryl, the alkyl group of which has from 8 to 40 carbon atoms, such alkyl group being linear or branched; and a is from 6 to 40; wherein the copolymer is at least partially deprotonated; R 3 and R 4 are independently selected from H and C 1-3 alkyl, each R 5 is independently an alkylene unit having from 2 to 4, R 6 is selected from: linear and branched alkyl having from 8 to 40 carbon atoms, and alkaryl, the alkyl group of which has from 8 to 40 carbon atoms, such alkyl group being linear or branched; and linear and branched alkyl having from 8 to 40 carbon atoms, and alkaryl, the alkyl group of which has from 8 to 40 carbon atoms, such alkyl group being linear or branched; and a is from 6 to 40; wherein the copolymer is at least partially deprotonated; ii) cleansing surfactant; iii) reflective particles; and iv) water.