A coated article comprising a partial or complete fluorinated coating on the surface of an article, wherein the coating comprises 5 to 99% by weight of a hydrophobic compound, and 1 to 95% by weight of at least one fluorinated surface effect agent, both based on the total solids weight of the coating, selected from a cyclic or acyclic alcohol which is substituted with at least two -R 1, - C R 1, -(CH 2 CH 2 O) n (CH(CH 3)CH 2 O) m R 2, - (CH 2 CH 2 O) n (CH(CH 3)CH 2 O) m C R 1, or mixtures thereof; where the cyclic or acyclic sugar alcohol is selected from a pentaerythritol, saccharide, reduced sugar, aminosaccharide, citric acid, aldonic acid, or aldonic acid lactone; wherein each n is independently 0 to 20; each m is independently 0 to 20; m+n is greater than 0; each R 1 is independently a linear or branched alkyl group having 5 to 29 carbons; each R 2 is independently a linear or branched alkyl group having 6 to 30 carbons; wherein the fluorinated surface effect agent is in the form of hydrophobic partially fluorinated urethanes, cationic partially fluorinated acrylic polymers or copolymers, nonionic partially fluorinated acrylic polymers or copolymers, partially fluorinated acrylamide polymers or copolymers, fluorinated phosphates, fluorinated ethoxylates, fluorinated or non-fluorinated organosilanes, silicones, waxes, including parafins, hydrophobic fluorinated cationic acrylic polymers, hydrophobic fluorinated anionic acrylic polymers, hydrophobic fluorinated nonionic acrylic polymers, and mixtures thereof, and wherein, if the fluorinated surface effect agent is a fluorinated acrylic copolymer, it is a reaction product of monomers comprising: a) one or more fluorinated ethylenically unsaturated monomers; b) an ethylenically unsaturated monomer having a polar or reactive group; and c) one or more monomers selected from a second ethylenically unsaturated monomer having a polar or reactive group, or a non-fluorinated ethylenically unsaturated hydrophobic monomers wherein the homopolymer of hydrophobic monomer c) has a maximum glass transition temperature (T g) of 45 °C and/or a maximum melt transition temperature (T m) of 25 °C. wherein the coating comprises 5 to 99% by weight of a hydrophobic compound, and 1 to 95% by weight of at least one fluorinated surface effect agent, both based on the total solids weight of the coating, selected from a cyclic or acyclic alcohol which is substituted with at least two -R 1, - C R 1, -(CH 2 CH 2 O) n (CH(CH 3)CH 2 O) m R 2, - (CH 2 CH 2 O) n (CH(CH 3)CH 2 O) m C R 1, or mixtures thereof; where the cyclic or acyclic sugar alcohol is selected from a pentaerythritol, saccharide, reduced sugar, aminosaccharide, citric acid, aldonic acid, or aldonic acid lactone; wherein each n is independently 0 to 20; each m is independently 0 to 20; m+n is greater than 0; each R 1 is independently a linear or branched alkyl group having 5 to 29 carbons; each R 2 is independently a linear or branched alkyl group having 6 to 30 carbons; wherein the fluorinated surface effect agent is in the form of hydrophobic partially fluorinated urethanes, cationic partially fluorinated acrylic polymers or copolymers, nonionic partially fluorinated acrylic polymers or copolymers, partially fluorinated acrylamide polymers or copolymers, fluorinated phosphates, fluorinated ethoxylates, fluorinated or non-fluorinated organosilanes, silicones, waxes, including parafins, hydrophobic fluorinated cationic acrylic polymers, hydrophobic fluorinated anionic acrylic polymers, hydrophobic fluorinated nonionic acrylic polymers, and mixtures thereof, and wherein, if the fluorinated surface effect agent is a fluorinated acrylic copolymer, it is a reaction product of monomers comprising: a) one or more fluorinated ethylenically unsaturated monomers; b) an ethylenically unsaturated monomer having a polar or reactive group; and c) one or more monomers selected from a second ethylenically unsaturated monomer having a polar or reactive group, or a non-fluorinated ethylenically unsaturated hydrophobic monomers wherein the homopolymer of hydrophobic monomer c) has a maximum glass transition temperature (T g) of 45 °C and/or a maximum melt transition temperature (T m) of 25 °C. a) one or more fluorinated ethylenically unsaturated monomers; b) an ethylenically unsaturated monomer having a polar or reactive group; and c) one or more monomers selected from a second ethylenically unsaturated monomer having a polar or reactive group, or a non-fluorinated ethylenically unsaturated hydrophobic monomers wherein the homopolymer of hydrophobic monomer c) has a maximum glass transition temperature (T g) of 45 °C and/or a maximum melt transition temperature (T m) of 25 °C.