A method for reducing set-up time for communications among multiple user equipment in a Long Term Evolution system, the method comprising: an LTE subsystem, wherein the LTE subsystem comprises an eNodeB and a Mobility Management Entity, performing: receiving a request for an LTE connection from a first UE, wherein the request comprises an RRC Connection Request, wherein the request comprises an identifier of a virtual channel associated with the first UE and wherein the virtual channel represents an information flow between the first UE and a plurality of other UEs; responsive to contents in the request for the LTE connection, generating on behalf of the first UE, a request to transmit media on the virtual channel, wherein the request to transmit comprises the identifier of the virtual channel included in the request received from the first UE; sending the request to transmit to an application server to trigger an establishment of a call to deliver the media transmission, from the first UE, to at least one other UE (402, 404) associated with the virtual channel, wherein triggering the establishment of the call comprises at least triggering a notification, to the at least one other UE (402, 404), of an upcoming media transmission on the virtual channel; and notifying the application server when a dedicated Evolved Packet System bearer for the media transmission has been activated for the first UE. an LTE subsystem, wherein the LTE subsystem comprises an eNodeB and a Mobility Management Entity, performing: receiving a request for an LTE connection from a first UE, wherein the request comprises an RRC Connection Request, wherein the request comprises an identifier of a virtual channel associated with the first UE and wherein the virtual channel represents an information flow between the first UE and a plurality of other UEs; responsive to contents in the request for the LTE connection, generating on behalf of the first UE, a request to transmit media on the virtual channel, wherein the request to transmit comprises the identifier of the virtual channel included in the request received from the first UE; sending the request to transmit to an application server to trigger an establishment of a call to deliver the media transmission, from the first UE, to at least one other UE (402, 404) associated with the virtual channel, wherein triggering the establishment of the call comprises at least triggering a notification, to the at least one other UE (402, 404), of an upcoming media transmission on the virtual channel; and notifying the application server when a dedicated Evolved Packet System bearer for the media transmission has been activated for the first UE. receiving a request for an LTE connection from a first UE, wherein the request comprises an RRC Connection Request, wherein the request comprises an identifier of a virtual channel associated with the first UE and wherein the virtual channel represents an information flow between the first UE and a plurality of other UEs; responsive to contents in the request for the LTE connection, generating on behalf of the first UE, a request to transmit media on the virtual channel, wherein the request to transmit comprises the identifier of the virtual channel included in the request received from the first UE; sending the request to transmit to an application server to trigger an establishment of a call to deliver the media transmission, from the first UE, to at least one other UE (402, 404) associated with the virtual channel, wherein triggering the establishment of the call comprises at least triggering a notification, to the at least one other UE (402, 404), of an upcoming media transmission on the virtual channel; and notifying the application server when a dedicated Evolved Packet System bearer for the media transmission has been activated for the first UE.