A coated titanium oxide powder comprising a coating layer of a silicon oxide or hydroxide, a coating layer of an aluminum oxide or hydroxide, and a coating layer of an iron oxide or hydroxide, wherein the coated titanium oxide powder has a mean particle diameter D50 of 0.20 to 0.45 μm measured by analysis of a transmission electron microscopic image, the coated titanium oxide powder has a mean particle diameter D50 of 0.6 to 1.2 μm measured by laser diffraction scattering, and the coated titanium oxide powder in a form of a coated film has a ratio of the transmittance of transmitted light at an acceptance angle of 15 degrees to the transmittance of transmitted light at an acceptance angle of 45 degrees of 1.3 or more at a wavelength of 430 nm, and the ratio of the transmittance of transmitted light at an acceptance angle of 15 degrees to the transmittance of transmitted light at an acceptance angle of 45 degrees at a wavelength of 430 nm is equal to or higher than the ratio of the transmittance of transmitted light at an acceptance angle of 15 degrees to the transmittance of transmitted light at an acceptance angle of 45 degrees at a wavelength of 590 nm, where the coated film is prepared by dispersing the coated titanium oxide comprising a pure titanium oxide content in an amount of net 10 mass% and a copolymer of acrylate and dimethicone in an amount of 20 mass% in a volatile solvent, applying the dispersion onto a glass plate into a thickness of 25 μm, and drying the applied layer, and the transmitted light is generated by irradiation of the coated film with light from a CIE standard light source D65 of a variable angle spectrophotometric system at an incident angle of 0 degrees. the coated titanium oxide powder has a mean particle diameter D50 of 0.20 to 0.45 μm measured by analysis of a transmission electron microscopic image, the coated titanium oxide powder has a mean particle diameter D50 of 0.6 to 1.2 μm measured by laser diffraction scattering, and the coated titanium oxide powder in a form of a coated film has a ratio of the transmittance of transmitted light at an acceptance angle of 15 degrees to the transmittance of transmitted light at an acceptance angle of 45 degrees of 1.3 or more at a wavelength of 430 nm, and the ratio of the transmittance of transmitted light at an acceptance angle of 15 degrees to the transmittance of transmitted light at an acceptance angle of 45 degrees at a wavelength of 430 nm is equal to or higher than the ratio of the transmittance of transmitted light at an acceptance angle of 15 degrees to the transmittance of transmitted light at an acceptance angle of 45 degrees at a wavelength of 590 nm, where the coated film is prepared by dispersing the coated titanium oxide comprising a pure titanium oxide content in an amount of net 10 mass% and a copolymer of acrylate and dimethicone in an amount of 20 mass% in a volatile solvent, applying the dispersion onto a glass plate into a thickness of 25 μm, and drying the applied layer, and the transmitted light is generated by irradiation of the coated film with light from a CIE standard light source D65 of a variable angle spectrophotometric system at an incident angle of 0 degrees.