Method for applying labels to products, in particular to blanks or material webs for packs for tobacco products, in the case of which a carrier strip with labels arranged thereon is conveyed, over the course of a first, accelerated conveying movement, to a detachment region, namely to a region in which in each case at least one label is detached from the carrier strip, wherein, for the purpose of extending the distance along which the carrier strip with the labels arranged thereon is conveyed in an accelerated state to the detachment region, the carrier strip is moved away from the detachment region by a second, preferably likewise accelerated conveying movement, in particular in the opposite direction, which occurs at a time prior to the first conveying movement or simultaneously therewith, characterized a) in that the detachment region has a rotating carry-along member, which is designed in the form of a pull-off roller and receives from the carrier strip the label which is to be detached, then conveys the label, over the course of a transfer movement, to a transfer region and transfers it there onto a product, in particular positions it there on the product, for example onto a material web or a cigarette pack, b) in that the accelerated carrier strip with the label which is to be detached, in particular as a result of the accelerated movement of the carrier strip being suitably controlled, reaches the rotating carry-along member at a speed which is lower than the circumferential speed of the rotating carry-along member at this moment in time, c) in that a leading portion of the label which is to be detached is received by the rotating carry-along member while a trailing (rear) portion of the same is (still) located on the carrier strip, and in that, at this moment in time, the rotating carry-along member has a circumferential speed which is greater than the carrier-strip speed - in particular as a result of the accelerating movement of the carrier strip being suitably controlled while the carry-along member is rotating at constant speed - and therefore the label which is to be detached is pulled tight on account of the difference in speed, d) in that the products, in particular the cigarette packs, are moved - preferably at constant speed - along a transfer region in which the label respectively received by the rotating carry-along member is positioned by the latter on a respective one of the products, and in that the speed of the carrier strip - in particular as a result of the accelerating movement of the carrier strip being suitably controlled while the carry-along member is rotating at constant speed - corresponds to the circumferential speed of the rotating carry-along member when the rotating carry-along member is positioning the leading portion of the label on the product, and e) in that the leading portion of the label received by the rotating carry-along member is already being positioned on the product while the trailing (rear) portion of the same is still located on the carrier strip. a) in that the detachment region has a rotating carry-along member, which is designed in the form of a pull-off roller and receives from the carrier strip the label which is to be detached, then conveys the label, over the course of a transfer movement, to a transfer region and transfers it there onto a product, in particular positions it there on the product, for example onto a material web or a cigarette pack, b) in that the accelerated carrier strip with the label which is to be detached, in particular as a result of the accelerated movement of the carrier strip being suitably controlled, reaches the rotating carry-along member at a speed which is lower than the circumferential speed of the rotating carry-along member at this moment in time, c) in that a leading portion of the label which is to be detached is received by the rotating carry-along member while a trailing (rear) portion of the same is (still) located on the carrier strip, and in that, at this moment in time, the rotating carry-along member has a circumferential speed which is greater than the carrier-strip speed - in particular as a result of the accelerating movement of the carrier strip being suitably controlled while the carry-along member is rotating at constant speed - and therefore the label which is to be detached is pulled tight on account of the difference in speed, d) in that the products, in particular the cigarette packs, are moved - preferably at constant speed - along a transfer region in which the label respectively received by the rotating carry-along member is positioned by the latter on a respective one of the products, and in that the speed of the carrier strip - in particular as a result of the accelerating movement of the carrier strip being suitably controlled while the carry-along member is rotating at constant speed - corresponds to the circumferential speed of the rotating carry-along member when the rotating carry-along member is positioning the leading portion of the label on the product, and e) in that the leading portion of the label received by the rotating carry-along member is already being positioned on the product while the trailing (rear) portion of the same is still located on the carrier strip.