A display apparatus comprising: a plurality of common lines; a plurality of drive lines; a plurality of light emitting elements respectively electrically connected to one of the plurality of common lines and one of the plurality of drive lines; a scanner adapted to time-divisionally apply a voltage on the plurality of common lines; a driver adapted to draw electric current at a predetermined timing from drive lines, of the plurality of drive lines, electrically connected to respective light emitting elements, of the plurality of light emitting elements, to turn ON the respective light emitting elements; and a lighting controller adapted to vary lighting periods of the plurality of light emitting elements to express lighting amounts as different gradation values, characterized in that a single frame is divided into a plurality of sub-frames and a gradation value to express in the single frame is divided into gradation values and allocated to the plurality of sub-frames, the gradation values allocated to the sub-frames are time-divisionally expressed so that the gradation value of the single frame is expressed by a total of the gradation values of the sub-frames, all the sub-frames have an equal duration, each of the plurality of sub-frames includes the same plurality of weighted elements with different gradation values to express the gradation values by powers of two, and a weighted element at an end of a timeline of a single sub-frame is assigned with a maximum gradation value, and provided that the single frame includes X sub-frames, where X is an integer greater than 1, a maximum gradation value that is expressed by each of the sub-frames is 2 Y -1, where Y is an integer greater than 1, and the single frame is expressed by the gradation value in a range of X·2 Y-1 to X(2 Y -1)-2 Y-1, the lighting controller allocates the gradation value to each of the sub-frames so that the weighted element at the end of the timeline of at least one sub-frame of the plurality of sub-frames in the single frame is turned OFF. a plurality of common lines; a plurality of drive lines; a plurality of light emitting elements respectively electrically connected to one of the plurality of common lines and one of the plurality of drive lines; a scanner adapted to time-divisionally apply a voltage on the plurality of common lines; a driver adapted to draw electric current at a predetermined timing from drive lines, of the plurality of drive lines, electrically connected to respective light emitting elements, of the plurality of light emitting elements, to turn ON the respective light emitting elements; and a lighting controller adapted to vary lighting periods of the plurality of light emitting elements to express lighting amounts as different gradation values, a single frame is divided into a plurality of sub-frames and a gradation value to express in the single frame is divided into gradation values and allocated to the plurality of sub-frames, the gradation values allocated to the sub-frames are time-divisionally expressed so that the gradation value of the single frame is expressed by a total of the gradation values of the sub-frames, all the sub-frames have an equal duration, each of the plurality of sub-frames includes the same plurality of weighted elements with different gradation values to express the gradation values by powers of two, and a weighted element at an end of a timeline of a single sub-frame is assigned with a maximum gradation value, and provided that the single frame includes X sub-frames, where X is an integer greater than 1, a maximum gradation value that is expressed by each of the sub-frames is 2 Y -1, where Y is an integer greater than 1, and the single frame is expressed by the gradation value in a range of X·2 Y-1 to X(2 Y -1)-2 Y-1, the lighting controller allocates the gradation value to each of the sub-frames so that the weighted element at the end of the timeline of at least one sub-frame of the plurality of sub-frames in the single frame is turned OFF.