A method for prompting a user to use a target service provided by an application, the method comprising: obtaining, by the application and for a target service of multiple services provided by the application, historical behavior data of a user who uses the target service, wherein the application is configured to provide the multiple services to a plurality of users registered with the application; analyzing the historical behavior data of the user who uses the target service to obtain a user feature; determining, based on the obtained user feature, a target user to prompt to use the target service, comprising selecting, from one or more users of the plurality of users registered with the application who do not use the target service, one or more users who satisfy the user feature, obtaining historical behavior data of the one or more users who satisfy the user feature, wherein the historical behavior data comprises data obtained from historical behavior of the users when using the application, selecting, from the one or more users who satisfy the user feature and based on the historical behavior data of the one or more users who satisfy the user feature, a user who is likely to use the target service, and designating the selected user who is likely to use the target service as the target user; and sending service flow guiding information to the target user, wherein the service flow guiding information prompts the target user to use the target service provided by the application. obtaining, by the application and for a target service of multiple services provided by the application, historical behavior data of a user who uses the target service, wherein the application is configured to provide the multiple services to a plurality of users registered with the application; analyzing the historical behavior data of the user who uses the target service to obtain a user feature; determining, based on the obtained user feature, a target user to prompt to use the target service, comprising selecting, from one or more users of the plurality of users registered with the application who do not use the target service, one or more users who satisfy the user feature, obtaining historical behavior data of the one or more users who satisfy the user feature, wherein the historical behavior data comprises data obtained from historical behavior of the users when using the application, selecting, from the one or more users who satisfy the user feature and based on the historical behavior data of the one or more users who satisfy the user feature, a user who is likely to use the target service, and designating the selected user who is likely to use the target service as the target user; and selecting, from one or more users of the plurality of users registered with the application who do not use the target service, one or more users who satisfy the user feature, obtaining historical behavior data of the one or more users who satisfy the user feature, wherein the historical behavior data comprises data obtained from historical behavior of the users when using the application, selecting, from the one or more users who satisfy the user feature and based on the historical behavior data of the one or more users who satisfy the user feature, a user who is likely to use the target service, and designating the selected user who is likely to use the target service as the target user; and sending service flow guiding information to the target user, wherein the service flow guiding information prompts the target user to use the target service provided by the application.