A method comprising: in a network of interconnected computer system nodes (14, 16, 18, 20, 22), in response to a store request from a source system, directing (106, 302) a plurality of advertisements to a node memory; directing (106, 304) a plurality of unique data to a node memory; continuously forwarding (210, 306) each of the unique data, independent of each other, among the nodes from one node memory to another node memory in the network of interconnected computer system nodes, the forwarded data being constantly routed within the network from node memory to node memory, and the forwarded data being available for retrieval when a retrieve request is received; continuously forwarding (210, 308) each of the advertisements, independent of each other, among the nodes from one node memory to another node memory in the network of interconnected computer system nodes, the forwarded advertisements being constantly routed within the network from node memory to node memory; and retrieving one of the advertisements in response to an activity; wherein continuously forwarding further comprises: detecting a presence of any one of the unique data or advertisement in a memory of a specific node; and forwarding the one of the unique data or advertisement to another node memory in the network of interconnected computer system nodes; wherein forwarding comprises determining an address of a node available to receive the unique data or advertisement based on one or more factors; and wherein retrieving comprises: matching the data or advertisement request at a central server using a hash mark or other unique code representing the data or advertisement entering a node memory; and sending a message to a node that is predicted to have the data or advertisement, the message instructing the node to forward the data or advertisement to the source system. in a network of interconnected computer system nodes (14, 16, 18, 20, 22), in response to a store request from a source system, directing (106, 302) a plurality of advertisements to a node memory; directing (106, 304) a plurality of unique data to a node memory; continuously forwarding (210, 306) each of the unique data, independent of each other, among the nodes from one node memory to another node memory in the network of interconnected computer system nodes, the forwarded data being constantly routed within the network from node memory to node memory, and the forwarded data being available for retrieval when a retrieve request is received; continuously forwarding (210, 308) each of the advertisements, independent of each other, among the nodes from one node memory to another node memory in the network of interconnected computer system nodes, the forwarded advertisements being constantly routed within the network from node memory to node memory; and retrieving one of the advertisements in response to an activity; wherein continuously forwarding further comprises: detecting a presence of any one of the unique data or advertisement in a memory of a specific node; and forwarding the one of the unique data or advertisement to another node memory in the network of interconnected computer system nodes; wherein forwarding comprises determining an address of a node available to receive the unique data or advertisement based on one or more factors; and detecting a presence of any one of the unique data or advertisement in a memory of a specific node; and forwarding the one of the unique data or advertisement to another node memory in the network of interconnected computer system nodes; wherein forwarding comprises determining an address of a node available to receive the unique data or advertisement based on one or more factors; and wherein retrieving comprises: matching the data or advertisement request at a central server using a hash mark or other unique code representing the data or advertisement entering a node memory; and sending a message to a node that is predicted to have the data or advertisement, the message instructing the node to forward the data or advertisement to the source system. matching the data or advertisement request at a central server using a hash mark or other unique code representing the data or advertisement entering a node memory; and sending a message to a node that is predicted to have the data or advertisement, the message instructing the node to forward the data or advertisement to the source system.