A method, comprising: receiving, by an augmented reality, AR, anchor localization engine of a mobile device, a representation of a real-world scene (500; 610, 611; 710, 711) captured using the mobile device, the real-world scene (500; 610, 611; 710, 711) being a portion of a real-world physical area (10; 11); associating, by the AR anchor localization engine, a location of the mobile device with an AR anchor (A1-A4; B; E1) from a plurality of AR anchors (A1-A4; B; E1) based on a comparison of the representation of the real-world scene (500; 610, 611; 710, 711) with a portion of a model map of the real-world physical area (10; 11), including determining the location and orientation of the mobile device with respect to the AR anchor (A1-A4; B; E1), wherein the AR anchors (A1-A4; B; E1) are a point cloud representing features at a location within the model map and each of the AR anchors is unique, wherein the model map has a coordinate space that is based on an origin and the AR anchors (A1-A4; B; E1) are defined within a coordinate space that is independent of that of the model map; performing, by a map reconciliation engine of the mobile device, a coordinate translation or transform of the location and/or orientation of an AR object (P1-P9) to the mobile device using the origin, wherein the locations of the AR anchors (A1-A4; B; E1) are fixed relative to the origin and the AR object (P1-P9) has a fixed location relative to the origin, the origin being a predefined, fixed location in the real-world physical area (10; 11); and triggering display of the AR object (P1-P9) associated with the model map of the real-world physical area (10; 11) within the mobile device based on the location of the mobile device. receiving, by an augmented reality, AR, anchor localization engine of a mobile device, a representation of a real-world scene (500; 610, 611; 710, 711) captured using the mobile device, the real-world scene (500; 610, 611; 710, 711) being a portion of a real-world physical area (10; 11); associating, by the AR anchor localization engine, a location of the mobile device with an AR anchor (A1-A4; B; E1) from a plurality of AR anchors (A1-A4; B; E1) based on a comparison of the representation of the real-world scene (500; 610, 611; 710, 711) with a portion of a model map of the real-world physical area (10; 11), including determining the location and orientation of the mobile device with respect to the AR anchor (A1-A4; B; E1), wherein the AR anchors (A1-A4; B; E1) are a point cloud representing features at a location within the model map and each of the AR anchors is unique, wherein the model map has a coordinate space that is based on an origin and the AR anchors (A1-A4; B; E1) are defined within a coordinate space that is independent of that of the model map; wherein the AR anchors (A1-A4; B; E1) are a point cloud representing features at a location within the model map and each of the AR anchors is unique, wherein the model map has a coordinate space that is based on an origin and the AR anchors (A1-A4; B; E1) are defined within a coordinate space that is independent of that of the model map; performing, by a map reconciliation engine of the mobile device, a coordinate translation or transform of the location and/or orientation of an AR object (P1-P9) to the mobile device using the origin, wherein the locations of the AR anchors (A1-A4; B; E1) are fixed relative to the origin and the AR object (P1-P9) has a fixed location relative to the origin, the origin being a predefined, fixed location in the real-world physical area (10; 11); and triggering display of the AR object (P1-P9) associated with the model map of the real-world physical area (10; 11) within the mobile device based on the location of the mobile device.