A vehicle notification sound emitting apparatus comprising: a sound emitting device configured to emit a starting forward movement notification sound to outside of a vehicle to inform a person in an outside area surrounding the vehicle that the vehicle will transition from a stopped state to a forward moving state, and emit a forward moving notification sound to outside of the vehicle to inform a person in the outside area surrounding the vehicle that the vehicle is moving forward; and a notification sound control device configured to operate the sound emitting device to selectively emit the starting forward movement notification sound, the notification sound control device including a notification sound emission timing section (S12-S15) configured to set, while the vehicle is in a stopped state, a start timing of the starting forward movement notification sound in response to a shift operation, which issues a vehicle forward movement command, having been performed and an additional start movement preparation operation of the vehicle having been performed, characterized in that the notification sound emission timing section (S12-S15) is further configured to include a brake release operation as part of the additional start movement preparation operation of the vehicle and to emit the starting forward movement notification sound for a predetermined amount of time after both the shift operation and the brake release operation have both been completed, and the notification sound control device is further configured to operate the sound emitting device to emit the forward moving notification sound after the starting forward movement notification sound has been emitted for the predetermined amount of time. a sound emitting device configured to emit a starting forward movement notification sound to outside of a vehicle to inform a person in an outside area surrounding the vehicle that the vehicle will transition from a stopped state to a forward moving state, and emit a forward moving notification sound to outside of the vehicle to inform a person in the outside area surrounding the vehicle that the vehicle is moving forward; and a notification sound control device configured to operate the sound emitting device to selectively emit the starting forward movement notification sound, the notification sound control device including a notification sound emission timing section (S12-S15) configured to set, while the vehicle is in a stopped state, a start timing of the starting forward movement notification sound in response to a shift operation, which issues a vehicle forward movement command, having been performed and an additional start movement preparation operation of the vehicle having been performed, characterized in that the notification sound emission timing section (S12-S15) is further configured to include a brake release operation as part of the additional start movement preparation operation of the vehicle and to emit the starting forward movement notification sound for a predetermined amount of time after both the shift operation and the brake release operation have both been completed, and the notification sound control device is further configured to operate the sound emitting device to emit the forward moving notification sound after the starting forward movement notification sound has been emitted for the predetermined amount of time.