A method for displaying a notification message, comprising: receiving a first notification message pushed by an application; detecting that a second notification message exists among at least one notification message loaded in a notification bar, wherein the second notification message includes content that is similar to that of the first notification message; folding the first notification message and the second notification message into a folded notification message; and displaying the folded notification message in the notification bar; wherein the method further comprises: determining whether the second notification message exists in a predetermined message list, wherein the predetermined message list is configured to store notification messages received in a time period before a current time, in which when the second notification message exists in the predetermined message list and in the notification bar, the first notification message and the second notification message are folded into the folded notification message and the folded notification message is displayed in the notification bar, and no prompt message is displayed; and when the second notification message exists in the predetermined message list but not in the notification bar, the first notification message is displayed in the notification bar with the at least one notification message in a predetermined order, and no prompt message is displayed. receiving a first notification message pushed by an application; detecting that a second notification message exists among at least one notification message loaded in a notification bar, wherein the second notification message includes content that is similar to that of the first notification message; folding the first notification message and the second notification message into a folded notification message; and displaying the folded notification message in the notification bar; wherein the method further comprises: determining whether the second notification message exists in a predetermined message list, wherein the predetermined message list is configured to store notification messages received in a time period before a current time, in which when the second notification message exists in the predetermined message list and in the notification bar, the first notification message and the second notification message are folded into the folded notification message and the folded notification message is displayed in the notification bar, and no prompt message is displayed; and when the second notification message exists in the predetermined message list but not in the notification bar, the first notification message is displayed in the notification bar with the at least one notification message in a predetermined order, and no prompt message is displayed. determining whether the second notification message exists in a predetermined message list, wherein the predetermined message list is configured to store notification messages received in a time period before a current time, in which when the second notification message exists in the predetermined message list and in the notification bar, the first notification message and the second notification message are folded into the folded notification message and the folded notification message is displayed in the notification bar, and no prompt message is displayed; and when the second notification message exists in the predetermined message list but not in the notification bar, the first notification message is displayed in the notification bar with the at least one notification message in a predetermined order, and no prompt message is displayed.