A computing device, comprising: a display screen; at least one computing device processor; and a memory device including instructions that, when executed by the at least one computing device processor, enables the computing device to: receive a request from a user to display a webpage on the display screen of the computing device; generate a document object model, the document object model containing information used to display at least one object on the webpage, the at least one object associated with a tag that specifies a three-dimensional appearance change to be applied to the at least one object when a three-dimensional view mode is activated on the display screen; determine a relevance of an object to a user based on user profile information display a two-dimensional representation of the webpage, the webpage including the least one object; detect a change in orientation of the computing device with respect to the user of the computing device; activate the three-dimensional view mode in response to the change in the orientation of the computing device; and apply the three-dimensional appearance change to the at least one object specified by the tag, wherein a three-dimensional appearance change to an object determined to be less relevant is different to a three-dimensional appearance change to an object determined to be more relevant such that the object determined to be more relevant will be displayed more prominently than the object determined to be less relevant a display screen; at least one computing device processor; and a memory device including instructions that, when executed by the at least one computing device processor, enables the computing device to: receive a request from a user to display a webpage on the display screen of the computing device; generate a document object model, the document object model containing information used to display at least one object on the webpage, the at least one object associated with a tag that specifies a three-dimensional appearance change to be applied to the at least one object when a three-dimensional view mode is activated on the display screen; determine a relevance of an object to a user based on user profile information display a two-dimensional representation of the webpage, the webpage including the least one object; detect a change in orientation of the computing device with respect to the user of the computing device; activate the three-dimensional view mode in response to the change in the orientation of the computing device; and apply the three-dimensional appearance change to the at least one object specified by the tag, wherein a three-dimensional appearance change to an object determined to be less relevant is different to a three-dimensional appearance change to an object determined to be more relevant such that the object determined to be more relevant will be displayed more prominently than the object determined to be less relevant generate a document object model, the document object model containing information used to display at least one object on the webpage, the at least one object associated with a tag that specifies a three-dimensional appearance change to be applied to the at least one object when a three-dimensional view mode is activated on the display screen; determine a relevance of an object to a user based on user profile information display a two-dimensional representation of the webpage, the webpage including the least one object; detect a change in orientation of the computing device with respect to the user of the computing device; activate the three-dimensional view mode in response to the change in the orientation of the computing device; and apply the three-dimensional appearance change to the at least one object specified by the tag, wherein a three-dimensional appearance change to an object determined to be less relevant is different to a three-dimensional appearance change to an object determined to be more relevant such that the object determined to be more relevant will be displayed more prominently than the object determined to be less relevant