A lens drive apparatus for use in a small camera module, which displaces a lens holder in a direction of an optical axis and a direction (X, Y) orthogonal to the optical axis, the lens drive apparatus (10A; 10B) comprising: a housing (14B, 42B); an assembly (18B, 24B, 26B-1, 26B-2) comprising the lens holder and a first coil (26B-1, 26B-2) disposed around the lens holder; a first drive section that displaces the assembly (18B, 24B, 26B-1, 26B-2) in collaboration with a plurality of magnets and the first coil (26B-1, 26B-2) in the direction of the optical axis; a second drive section that displaces the assembly (18B, 24B, 26B-1, 26B-2) in the direction (X, Y) orthogonal to the optical axis in collaboration with the plurality of magnets and a second coil, wherein: the plurality of magnets including pairs of magnets each comprising two magnets (282B-1, 282B-2) facing each other in the direction perpendicular to the optical axis and disposed at respective positions mutually shifted with respect to each other in the direction of the optical axis, the two magnets extending inwardly from the housing (14B, 42B) that houses the assembly (18B, 24B, 26B-1, 26B-2) such that inner end surfaces of the two magnets face the first coil (26B-1, 26B-2), and the second coil includes a plurality of coils that is assembled together with the lens holder to form the assembly (18B, 24B, 26B-1, 26B-2), each coil of the plurality of coils being disposed between two facing magnets of a pair of magnets (282B-1, 282B-2) and facing a side end surface of one of the two magnets and a side end surface of the other of the two magnets. a housing (14B, 42B); an assembly (18B, 24B, 26B-1, 26B-2) comprising the lens holder and a first coil (26B-1, 26B-2) disposed around the lens holder; a first drive section that displaces the assembly (18B, 24B, 26B-1, 26B-2) in collaboration with a plurality of magnets and the first coil (26B-1, 26B-2) in the direction of the optical axis; a second drive section that displaces the assembly (18B, 24B, 26B-1, 26B-2) in the direction (X, Y) orthogonal to the optical axis in collaboration with the plurality of magnets and a second coil, wherein: the plurality of magnets including pairs of magnets each comprising two magnets (282B-1, 282B-2) facing each other in the direction perpendicular to the optical axis and disposed at respective positions mutually shifted with respect to each other in the direction of the optical axis, the two magnets extending inwardly from the housing (14B, 42B) that houses the assembly (18B, 24B, 26B-1, 26B-2) such that inner end surfaces of the two magnets face the first coil (26B-1, 26B-2), and the second coil includes a plurality of coils that is assembled together with the lens holder to form the assembly (18B, 24B, 26B-1, 26B-2), each coil of the plurality of coils being disposed between two facing magnets of a pair of magnets (282B-1, 282B-2) and facing a side end surface of one of the two magnets and a side end surface of the other of the two magnets. the plurality of magnets including pairs of magnets each comprising two magnets (282B-1, 282B-2) facing each other in the direction perpendicular to the optical axis and disposed at respective positions mutually shifted with respect to each other in the direction of the optical axis, the two magnets extending inwardly from the housing (14B, 42B) that houses the assembly (18B, 24B, 26B-1, 26B-2) such that inner end surfaces of the two magnets face the first coil (26B-1, 26B-2), and the second coil includes a plurality of coils that is assembled together with the lens holder to form the assembly (18B, 24B, 26B-1, 26B-2), each coil of the plurality of coils being disposed between two facing magnets of a pair of magnets (282B-1, 282B-2) and facing a side end surface of one of the two magnets and a side end surface of the other of the two magnets.