An image display apparatus comprising: a display unit having an electro-optical device (22R, 22G, 22B) and configured to display an image with the electro-optical device (22R, 22G, 22B); a controller configured to power off the image display apparatus after displaying a first image on the display unit for a first time in a first operation mode for improving a burn-in of the electro-optical device (22R, 22G, 22B); and an input operation unit configured to receive an operation of a user, wherein the controller is further configured to: stop the first operation mode in a case where a first interrupt is generated before the first time elapses in the first operation mode; determine whether the first interrupt is an interrupt based on the operation on the input operation unit; in a case where a first interrupt is an interrupt based on the operation on the input operation unit, execute an interrupt process according to the first interrupt and to not power off the image display apparatus; in a case where a first interrupt is not an interrupt based on the operation on the input operation unit, determine whether the interrupt process according to the first interrupt includes powering off the image display apparatus; in a case where the interrupt process according to the first interrupt includes powering off the image display apparatus, execute the interrupt process according to the first interrupt including powering off the image display apparatus; and in a case where the interrupt process according to the first interrupt does not include powering off the image display apparatus, execute the interrupt process according to the first interrupt and power off the image display apparatus, wherein the first image comprises at least one plain image of a same color in a whole region to be displayed or an image indicative of the first operation mode. a display unit having an electro-optical device (22R, 22G, 22B) and configured to display an image with the electro-optical device (22R, 22G, 22B); a controller configured to power off the image display apparatus after displaying a first image on the display unit for a first time in a first operation mode for improving a burn-in of the electro-optical device (22R, 22G, 22B); and an input operation unit configured to receive an operation of a user, wherein the controller is further configured to: stop the first operation mode in a case where a first interrupt is generated before the first time elapses in the first operation mode; determine whether the first interrupt is an interrupt based on the operation on the input operation unit; in a case where a first interrupt is an interrupt based on the operation on the input operation unit, execute an interrupt process according to the first interrupt and to not power off the image display apparatus; in a case where a first interrupt is not an interrupt based on the operation on the input operation unit, determine whether the interrupt process according to the first interrupt includes powering off the image display apparatus; in a case where the interrupt process according to the first interrupt includes powering off the image display apparatus, execute the interrupt process according to the first interrupt including powering off the image display apparatus; and in a case where the interrupt process according to the first interrupt does not include powering off the image display apparatus, execute the interrupt process according to the first interrupt and power off the image display apparatus, stop the first operation mode in a case where a first interrupt is generated before the first time elapses in the first operation mode; determine whether the first interrupt is an interrupt based on the operation on the input operation unit; in a case where a first interrupt is an interrupt based on the operation on the input operation unit, execute an interrupt process according to the first interrupt and to not power off the image display apparatus; in a case where a first interrupt is not an interrupt based on the operation on the input operation unit, determine whether the interrupt process according to the first interrupt includes powering off the image display apparatus; in a case where the interrupt process according to the first interrupt includes powering off the image display apparatus, execute the interrupt process according to the first interrupt including powering off the image display apparatus; and in a case where the interrupt process according to the first interrupt does not include powering off the image display apparatus, execute the interrupt process according to the first interrupt and power off the image display apparatus, wherein the first image comprises at least one plain image of a same color in a whole region to be displayed or an image indicative of the first operation mode.