A content transfer system comprising a content transfer apparatus and a terminal, wherein the content transfer apparatus comprises: a storage unit (14, 35) configured to store a plurality of pieces of content; a display unit configured to display a plurality of display areas, each of the display areas associated with one of the plurality of pieces of content; a connection information generating unit configured to generate a connection signal containing connection information for connecting to the content transfer apparatus via a communication network, and output the connection signal contained in an image code via a connection information output unit, and generate the connection signal by including therein the sequence number corresponding to the most recently updated list each time the list is updated; a list updating unit configured to create a list of content associated with the display areas displayed on the display unit from among the plurality of pieces of content, to update the list at predetermined intervals of time or at any time when a change is made to any one of the display areas displayed on the display unit, and to store the list in the storage unit (14, 35) along with a sequence number which changes each time the list is updated,; and a transfer unit configured to transfer, when a content transfer request signal is received from the terminal, a predetermined number of content in a predetermined sequence, the predetermined number of content is selected from among the content registered in the list to the terminal, and to identify the content to be transferred to the terminal by referring to the list corresponding to the sequence number included in the content transfer request signal; wherein the terminal includes: a connection information acquiring unit configured to acquire the connection signal; a connection information recovering unit configured to recover the connection information from the connection signal, and to recover the sequence number along with the connection information from the connection signal; and a transfer request unit configured to, in accordance with the connection information, transmit the content transfer request signal to the content transfer apparatus via the communication network, and to transmit the content transfer request signal by including therein the recovered sequence number. a storage unit (14, 35) configured to store a plurality of pieces of content; a display unit configured to display a plurality of display areas, each of the display areas associated with one of the plurality of pieces of content; a connection information generating unit configured to generate a connection signal containing connection information for connecting to the content transfer apparatus via a communication network, and output the connection signal contained in an image code via a connection information output unit, and generate the connection signal by including therein the sequence number corresponding to the most recently updated list each time the list is updated; a list updating unit configured to create a list of content associated with the display areas displayed on the display unit from among the plurality of pieces of content, to update the list at predetermined intervals of time or at any time when a change is made to any one of the display areas displayed on the display unit, and to store the list in the storage unit (14, 35) along with a sequence number which changes each time the list is updated,; and a transfer unit configured to transfer, when a content transfer request signal is received from the terminal, a predetermined number of content in a predetermined sequence, the predetermined number of content is selected from among the content registered in the list to the terminal, and to identify the content to be transferred to the terminal by referring to the list corresponding to the sequence number included in the content transfer request signal; wherein the terminal includes: a connection information acquiring unit configured to acquire the connection signal; a connection information recovering unit configured to recover the connection information from the connection signal, and to recover the sequence number along with the connection information from the connection signal; and a transfer request unit configured to, in accordance with the connection information, transmit the content transfer request signal to the content transfer apparatus via the communication network, and to transmit the content transfer request signal by including therein the recovered sequence number. a connection information acquiring unit configured to acquire the connection signal; a connection information recovering unit configured to recover the connection information from the connection signal, and to recover the sequence number along with the connection information from the connection signal; and a transfer request unit configured to, in accordance with the connection information, transmit the content transfer request signal to the content transfer apparatus via the communication network, and to transmit the content transfer request signal by including therein the recovered sequence number.