Bicycle stand, in particular bicycle display stand, with a free-standing and self-supporting stand design for holding a wheel of a bicycle, wherein a support element for supporting the second wheel of the bicycle by means of a support rod with the support element at one end is connectable to the stand design so that the bicycle stand provides two positions for supporting the bicycle, that is a horizontal bicycle supporting position and a vertical bicycle supporting position, wherein - with the horizontal bicycle holding position, the longitudinal extension of the bicycle is substantially horizontal and the wheel (14; 22) or the second wheel (22; 14) of the bicycle is held in an almost upright position by the stand design, - with the vertical bicycle holding position, the longitudinal extension of the bicycle is substantially vertical and the wheel (14; 22) or the second wheel (22; 14) of the bicycle is supported by the stand design and the second wheel (22; 14) or the wheel (14; 22) of the bicycle is supported by the support element, and - the support element and the support rod are linearly adjustable in height, wherein the stand assembly comprises: - at least one crossbar, - a main rod attached to an attachment point of one crossbar and extending in two directions from the attachment point, wherein - an angle formed between the sections (9, 11) of the main rod extending away from the attachment point is less than or equal to 90°, - a first section of the main rod is straight and extends substantially vertically, and - a second section of the main rod has a bend, and - an auxiliary rod arranged in a way that the wheel or the second wheel of the bicycle can be held between the main and auxiliary rods (1, 3), and wherein the main rod has a cavity in the vertical extension thereof which is adapted to hold the support rod in such a manner that a pull-out distance between the end of the main rod and the end of the support rod having the support element is adjustable, characterised in that the auxiliary rod has a cavity which corresponds to that of the main rod and is suitable for holding the support rod. - with the horizontal bicycle holding position, the longitudinal extension of the bicycle is substantially horizontal and the wheel (14; 22) or the second wheel (22; 14) of the bicycle is held in an almost upright position by the stand design, - with the vertical bicycle holding position, the longitudinal extension of the bicycle is substantially vertical and the wheel (14; 22) or the second wheel (22; 14) of the bicycle is supported by the stand design and the second wheel (22; 14) or the wheel (14; 22) of the bicycle is supported by the support element, and - the support element and the support rod are linearly adjustable in height, - at least one crossbar, - a main rod attached to an attachment point of one crossbar and extending in two directions from the attachment point, wherein - an angle formed between the sections (9, 11) of the main rod extending away from the attachment point is less than or equal to 90°, - a first section of the main rod is straight and extends substantially vertically, and - a second section of the main rod has a bend, and - an auxiliary rod arranged in a way that the wheel or the second wheel of the bicycle can be held between the main and auxiliary rods (1, 3),