Method for determining a position of an object, in which a) a first reference image of the object is recorded at a first zoom level of a camera having zoom capability, a position of the object in the reference image is determined, key points having characteristic image features are ascertained in the reference image, the relative positions of the key points with respect to the object are determined in the reference image, b) a second reference image (B2, B3, B4), which overlaps the first reference image, is recorded at a lower second zoom level, key points having characteristic image features are ascertained in the second reference image (B2, B3, B4), the key points in the reference images (B1, B2, B3, B4) are associated with one another, and the position of the object in the second reference image (B2, B3, B4) is determined on the basis of the relative positions of the key points of the second reference image (B2, B3, B4) with respect to the object, wherein c) the recording of the second reference image (B2, B3, B4) is performed with the same camera immediately after the recording of the first reference image and the second reference image (B2, B3, B4) at any rate contains a part of the area surrounding the first reference image that is not contained in the first reference image, d) N ≥ 2 reference images (B2, B3, B4) are recorded at in each case a lower zoom level than the respectively preceding reference image (B1, B2, B3), and the position of the object in the respectively following reference image (B2, B3, B4) is determined on the basis of the relative positions of the key points, which were found again in the following reference image (B2, B3, B4), from the respectively preceding reference image (B1, B2, B3). a) a first reference image of the object is recorded at a first zoom level of a camera having zoom capability, a position of the object in the reference image is determined, key points having characteristic image features are ascertained in the reference image, the relative positions of the key points with respect to the object are determined in the reference image, b) a second reference image (B2, B3, B4), which overlaps the first reference image, is recorded at a lower second zoom level, key points having characteristic image features are ascertained in the second reference image (B2, B3, B4), the key points in the reference images (B1, B2, B3, B4) are associated with one another, and the position of the object in the second reference image (B2, B3, B4) is determined on the basis of the relative positions of the key points of the second reference image (B2, B3, B4) with respect to the object, wherein c) the recording of the second reference image (B2, B3, B4) is performed with the same camera immediately after the recording of the first reference image and the second reference image (B2, B3, B4) at any rate contains a part of the area surrounding the first reference image that is not contained in the first reference image, d) N ≥ 2 reference images (B2, B3, B4) are recorded at in each case a lower zoom level than the respectively preceding reference image (B1, B2, B3), and the position of the object in the respectively following reference image (B2, B3, B4) is determined on the basis of the relative positions of the key points, which were found again in the following reference image (B2, B3, B4), from the respectively preceding reference image (B1, B2, B3).