An apparatus for applying a weight to a wheel comprising: at least one severing device (22, 24) capable of separating a piece of desired weight from each of at least two provided lengths of different weight materials; and at least one weight application device (26, 28) capable of applying a severed piece from each of said at least two different weight materials to a different location on a wheel, wherein said apparatus is capable of processing continuous weight materials and segmented weight materials, or any combination thereof, and said apparatus in combination with at least two lengths of different weight materials, which can each be severed into pieces of a desired weight; wherein said at least one severing device is at least a first severing device and a second severing device, capable of severing a piece of the desired weight from each type of the provided lengths of different weight material, and each said severing device comprises at least two severing mechanisms, with each severing mechanism being capable of severing a piece from the corresponding length of different weight material passing therethrough; and wherein each of the severing mechanisms comprises a cutting head (118,120) housing a cutting blade that is movable so as to sever a piece of the desired weight from each type of the provided different weight material, each said severing mechanism comprises a guide block with each guide block defining a channel (124, 126) with a cross sectional profile that allows the corresponding different weight material to pass through the channel, be directed along a path, and beyond one corresponding cutting head, and the guide blocks each have a channel with a different cross sectional profile for allowing a different cross sectionally shaped weight material to pass therethrough. at least one severing device (22, 24) capable of separating a piece of desired weight from each of at least two provided lengths of different weight materials; and at least one weight application device (26, 28) capable of applying a severed piece from each of said at least two different weight materials to a different location on a wheel, wherein said apparatus is capable of processing continuous weight materials and segmented weight materials, or any combination thereof, and said apparatus in combination with at least two lengths of different weight materials, which can each be severed into pieces of a desired weight; wherein said at least one severing device is at least a first severing device and a second severing device, capable of severing a piece of the desired weight from each type of the provided lengths of different weight material, and each said severing device comprises at least two severing mechanisms, with each severing mechanism being capable of severing a piece from the corresponding length of different weight material passing therethrough; and wherein each of the severing mechanisms comprises a cutting head (118,120) housing a cutting blade that is movable so as to sever a piece of the desired weight from each type of the provided different weight material, each said severing mechanism comprises a guide block with each guide block defining a channel (124, 126) with a cross sectional profile that allows the corresponding different weight material to pass through the channel, be directed along a path, and beyond one corresponding cutting head, and the guide blocks each have a channel with a different cross sectional profile for allowing a different cross sectionally shaped weight material to pass therethrough.