A rocker exterior component structure, comprising: a rocker molding provided in a rocker from an outer part of the rocker in a vehicle width direction through a lower part of the rocker in a vehicle upper-lower direction, the rocker being provided in a lower end portion of a vehicle side part and extends along a vehicle front-rear direction, the rocker molding including a vertical wall portion provided under the rocker in the vehicle upper-lower direction and extending along the vehicle front-rear direction, a bottom wall portion extending from a lower end portion of the vertical wall portion to an outer side in the vehicle width direction, and a side wall portion extending upwardly in the vehicle upper-lower direction from an outer end portion of the bottom wall portion in the vehicle width direction and including a portion facing the vertical wall portion, in which a penetrating portion is provided in the rocker molding and extends through the rocker molding in a range from a portion of the vertical wall portion to an inner portion of the bottom wall portion in the vehicle width direction; and a sound absorbing material that is provided in the penetrating portion and absorbs a sound wave, wherein a portion of the rocker molding is bent into a curved shape in a vehicle front view, the portion ranging from the lower end portion of the vertical wall portion to an inner end portion of the bottom wall portion in the vehicle width direction; and the sound absorbing material includes a curved portion provided in a lower end portion of the sound absorbing material, the curved portion being bent into a curved shape towards the outer side in the vehicle width direction along the penetrating portion in the vehicle front view. a rocker molding provided in a rocker from an outer part of the rocker in a vehicle width direction through a lower part of the rocker in a vehicle upper-lower direction, the rocker being provided in a lower end portion of a vehicle side part and extends along a vehicle front-rear direction, the rocker molding including a vertical wall portion provided under the rocker in the vehicle upper-lower direction and extending along the vehicle front-rear direction, a bottom wall portion extending from a lower end portion of the vertical wall portion to an outer side in the vehicle width direction, and a side wall portion extending upwardly in the vehicle upper-lower direction from an outer end portion of the bottom wall portion in the vehicle width direction and including a portion facing the vertical wall portion, in which a penetrating portion is provided in the rocker molding and extends through the rocker molding in a range from a portion of the vertical wall portion to an inner portion of the bottom wall portion in the vehicle width direction; and a sound absorbing material that is provided in the penetrating portion and absorbs a sound wave, wherein a portion of the rocker molding is bent into a curved shape in a vehicle front view, the portion ranging from the lower end portion of the vertical wall portion to an inner end portion of the bottom wall portion in the vehicle width direction; and the sound absorbing material includes a curved portion provided in a lower end portion of the sound absorbing material, the curved portion being bent into a curved shape towards the outer side in the vehicle width direction along the penetrating portion in the vehicle front view.