A storing and dispensing container for product, the container comprising: a flexible pouch for storing product, the pouch comprising a bottom portion with side portions adjoined to the bottom portion and each side portion adjoined to an adjacent side portion and the side portions extending away from the bottom portion, the side portions also adjoined to a top portion with the top portion overlying the bottom portion and being generally parallel to the bottom portion, and the top portion including a removable portion which seals the product within the pouch in a first condition and which allows access to the product within the pouch in a second condition, the removable portion defining a perimeter and having a removable portion area; and a flip top comprising a lid connected to a flange by a hinge, the flange being affixed to an outer surface of the pouch at the top portion of the pouch such that the rigid flip top overlies the removable portion of the pouch and the removable portion is surrounded by the flange at the outer surface of the pouch, the flange defining an interior region through which the product can be dispensed when the lid is opened and the lid being removably positionable to be closed to engage the flange and thereby seal the pouch at the outer surface where the removable portion is surrounded by the flange, the interior region having an interior region length, an interior region width, and an interior region area, the interior region containing the removable portion and a non-removable portion, characterised in that: the removable portion area is no greater than 80% of the interior region area; wherein the removable portion abuts the flange at a tear apex; and wherein at least 60% of the removable portion area is located on one side of a bisecting line that extends parallel to the interior region width at a midpoint of the interior region length. a flexible pouch for storing product, the pouch comprising a bottom portion with side portions adjoined to the bottom portion and each side portion adjoined to an adjacent side portion and the side portions extending away from the bottom portion, the side portions also adjoined to a top portion with the top portion overlying the bottom portion and being generally parallel to the bottom portion, and the top portion including a removable portion which seals the product within the pouch in a first condition and which allows access to the product within the pouch in a second condition, the removable portion defining a perimeter and having a removable portion area; and a flip top comprising a lid connected to a flange by a hinge, the flange being affixed to an outer surface of the pouch at the top portion of the pouch such that the rigid flip top overlies the removable portion of the pouch and the removable portion is surrounded by the flange at the outer surface of the pouch, the flange defining an interior region through which the product can be dispensed when the lid is opened and the lid being removably positionable to be closed to engage the flange and thereby seal the pouch at the outer surface where the removable portion is surrounded by the flange, the interior region having an interior region length, an interior region width, and an interior region area, the interior region containing the removable portion and a non-removable portion, characterised in that: the removable portion area is no greater than 80% of the interior region area; wherein the removable portion abuts the flange at a tear apex; and wherein at least 60% of the removable portion area is located on one side of a bisecting line that extends parallel to the interior region width at a midpoint of the interior region length. the removable portion area is no greater than 80% of the interior region area; wherein the removable portion abuts the flange at a tear apex; and wherein at least 60% of the removable portion area is located on one side of a bisecting line that extends parallel to the interior region width at a midpoint of the interior region length.