A display system comprising: a display device (21, 221, 321, 421) configured to be provided at a vehicle and configured to display a person image (100, 100A, 100B, 100C, 100D) indicating a person at a position visible from an outside of the vehicle; an acquirer configured to acquire surrounding status information indicating a surrounding status of the vehicle; and a controller configured to control the display device (21, 221, 321, 421) based on the surrounding status information, thereby executing external display processing of displaying the person image (100, 100A, 100B, 100C, 100D), wherein the display device (21,221,321,421) is configured to display the person image (100, 100A, 100B, 100C, 100D) at a position visible from an inside of the vehicle and the acquirer is further configured to acquire internal status information indicating an internal status of the vehicle; and the internal status information includes internal object information on the presence or absence and a position of a person inside the vehicle; characterized in that the controller is configured to predict an action of the person inside the vehicle based on the internal status information; the controller is configured to control the display device (21, 221, 321, 421) based on the internal status information and execute internal display processing of displaying the person image (100, 100A, 100B, 100C, 100D) indicating an intention as a response to predicted action of the person inside the vehicle; and in the internal display processing, in a case where it is predicted that the person inside the vehicle will leave the vehicle, after processing of stopping the vehicle, the person image with display contents indicating the intention of goodbye is displayed as the response to the predicted action of the person inside the vehicle. a display device (21, 221, 321, 421) configured to be provided at a vehicle and configured to display a person image (100, 100A, 100B, 100C, 100D) indicating a person at a position visible from an outside of the vehicle; an acquirer configured to acquire surrounding status information indicating a surrounding status of the vehicle; and a controller configured to control the display device (21, 221, 321, 421) based on the surrounding status information, thereby executing external display processing of displaying the person image (100, 100A, 100B, 100C, 100D), wherein the display device (21,221,321,421) is configured to display the person image (100, 100A, 100B, 100C, 100D) at a position visible from an inside of the vehicle and the acquirer is further configured to acquire internal status information indicating an internal status of the vehicle; and the internal status information includes internal object information on the presence or absence and a position of a person inside the vehicle; characterized in that the controller is configured to predict an action of the person inside the vehicle based on the internal status information; the controller is configured to control the display device (21, 221, 321, 421) based on the internal status information and execute internal display processing of displaying the person image (100, 100A, 100B, 100C, 100D) indicating an intention as a response to predicted action of the person inside the vehicle; and in the internal display processing, in a case where it is predicted that the person inside the vehicle will leave the vehicle, after processing of stopping the vehicle, the person image with display contents indicating the intention of goodbye is displayed as the response to the predicted action of the person inside the vehicle.