A food parcel transport container, comprising: - a main housing defining an inner volume suitable for transporting parcels (3.1, 3.2); - a plurality of digital displays (4.1, 4.2, 4.3); and - a plurality of secondary housings (5.1, 5.2, 5.3) each defining a pocket for substantially entirely enclosing at least one digital display of the plurality of displays therein, - a mounting part for mounting the container to an L1-L5 category vehicle or a bicycle, wherein each secondary housing of the number of secondary housings comprises a viewing portion for allowing the at least one digital display to be viewed therethrough by an outside observer, and wherein each secondary housing is reversibly lockable so that opening the secondary housing allows a user to access the at least one display for the removal thereof, and so that locking the secondary housing prevents the at least one display from being removed from the secondary housing; - a mobile communication device arranged for receiving digital content over a wireless connection; and - a central controller arranged for the synchronous controlling of the plurality of displays based on the received digital content and instructions and wherein the container is adapted to be part of a plurality of containers which display of content is centrally controlled from a distance, wherein the container designed to be automatically time synchronized in the display of digital content with other containers in a swarm of multiple containers within a predetermined geographic area through communication with a central server, and wherein the container is designed to break synchronicity based on geographic area as a consequence of a user command through a human interface associated with central server so as to assume either a global synchronicity with all containers of the swarm or a temporary dyssynchronous individual show of content. - a main housing defining an inner volume suitable for transporting parcels (3.1, 3.2); - a plurality of digital displays (4.1, 4.2, 4.3); and - a plurality of secondary housings (5.1, 5.2, 5.3) each defining a pocket for substantially entirely enclosing at least one digital display of the plurality of displays therein, - a mounting part for mounting the container to an L1-L5 category vehicle or a bicycle, wherein each secondary housing of the number of secondary housings comprises a viewing portion for allowing the at least one digital display to be viewed therethrough by an outside observer, and wherein each secondary housing is reversibly lockable so that opening the secondary housing allows a user to access the at least one display for the removal thereof, and so that locking the secondary housing prevents the at least one display from being removed from the secondary housing; - a mobile communication device arranged for receiving digital content over a wireless connection; and - a central controller arranged for the synchronous controlling of the plurality of displays based on the received digital content and instructions and wherein the container is adapted to be part of a plurality of containers which display of content is centrally controlled from a distance, wherein the container designed to be automatically time synchronized in the display of digital content with other containers in a swarm of multiple containers within a predetermined geographic area through communication with a central server, and wherein the container is designed to break synchronicity based on geographic area as a consequence of a user command through a human interface associated with central server so as to assume either a global synchronicity with all containers of the swarm or a temporary dyssynchronous individual show of content. wherein the container is adapted to be part of a plurality of containers which display of content is centrally controlled from a distance, wherein the container designed to be automatically time synchronized in the display of digital content with other containers in a swarm of multiple containers within a predetermined geographic area through communication with a central server, and wherein the container is designed to break synchronicity based on geographic area as a consequence of a user command through a human interface associated with central server so as to assume either a global synchronicity with all containers of the swarm or a temporary dyssynchronous individual show of content.