A traffic offload method, comprising: receiving, by a first traffic offload function entity, user information that is of a user equipment within coverage of the first traffic offload function entity and sent by a core network device, wherein the user information comprises an access point name corresponding to a radio access bearer; obtaining, by the first traffic offload function entity, a traffic offload policy sent by the core network device, wherein the traffic offload policy comprises a user-dedicated traffic offload policy, and the user-dedicated traffic offload policy comprises a closed subscriber group supporting traffic offload and an access point name corresponding to the closed subscriber group; matching the traffic offload policy with the user information; and offloading, by the first traffic offload function entity, traffic corresponding to the user equipment according to the user information that successfully matches the traffic offload policy, wherein the offloading, by the first traffic offload function entity, traffic corresponding to the user equipment according to the user information that successfully matches the traffic offload policy comprises: identifying, by the first traffic offload function entity, a radio access bearer corresponding to an access point name that successfully matches the user-dedicated traffic offload policy as a radio access bearer to be offloaded; and offloading, by the first traffic offload function entity, traffic on the radio access bearer that is identified as the radio access bearer to be offloaded. receiving, by a first traffic offload function entity, user information that is of a user equipment within coverage of the first traffic offload function entity and sent by a core network device, wherein the user information comprises an access point name corresponding to a radio access bearer; obtaining, by the first traffic offload function entity, a traffic offload policy sent by the core network device, wherein the traffic offload policy comprises a user-dedicated traffic offload policy, and the user-dedicated traffic offload policy comprises a closed subscriber group supporting traffic offload and an access point name corresponding to the closed subscriber group; matching the traffic offload policy with the user information; and offloading, by the first traffic offload function entity, traffic corresponding to the user equipment according to the user information that successfully matches the traffic offload policy, wherein the offloading, by the first traffic offload function entity, traffic corresponding to the user equipment according to the user information that successfully matches the traffic offload policy comprises: identifying, by the first traffic offload function entity, a radio access bearer corresponding to an access point name that successfully matches the user-dedicated traffic offload policy as a radio access bearer to be offloaded; and offloading, by the first traffic offload function entity, traffic on the radio access bearer that is identified as the radio access bearer to be offloaded. identifying, by the first traffic offload function entity, a radio access bearer corresponding to an access point name that successfully matches the user-dedicated traffic offload policy as a radio access bearer to be offloaded; and offloading, by the first traffic offload function entity, traffic on the radio access bearer that is identified as the radio access bearer to be offloaded.