A shoe sole having a front foot portion supporting a toe portion and a ball portion of a foot, a middle foot portion supporting an arch portion of the foot, and a rear foot portion supporting a heel portion of the foot, the front foot portion, the middle foot portion, and the rear foot portion being connected in a foot length direction, the shoe sole comprising: a body portion having a ground contact surface; and a heel holding portion located opposite to the ground contact surface of the body portion and holding the heel portion of the foot at least from a medial foot side, wherein the body portion includes a low hardness portion made of a foam material, and a high hardness portion located opposite to the heel holding portion when viewed from the low hardness portion, the high hardness portion being made of a foam material harder than the foam material of the low hardness portion, the heel holding portion is made of a resin harder than each of the foam material of the low hardness portion and the foam material of the high hardness portion, on the medial foot side in the rear foot portion, the low hardness portion is located between the heel holding portion and the high hardness portion in an up-down direction, the low hardness portion is continuously provided in the front foot portion, the middle foot portion, and the rear foot portion in the foot length direction, the high hardness portion is located so as to extend in the foot length direction from the rear foot portion to the middle foot portion of the shoe sole, when viewed in up-down direction, the high hardness portion is exposed to an outside of shoe sole on the medial foot side, and the high hardness portion has a rearmost end face in the rearfoot portion, and the rearmost end face is in contact with the low hardness portion when seen from the medial foot side. the front foot portion, the middle foot portion, and the rear foot portion being connected in a foot length direction, the shoe sole comprising: a body portion having a ground contact surface; and a heel holding portion located opposite to the ground contact surface of the body portion and holding the heel portion of the foot at least from a medial foot side, wherein the body portion includes a low hardness portion made of a foam material, and a high hardness portion located opposite to the heel holding portion when viewed from the low hardness portion, the high hardness portion being made of a foam material harder than the foam material of the low hardness portion, the heel holding portion is made of a resin harder than each of the foam material of the low hardness portion and the foam material of the high hardness portion, on the medial foot side in the rear foot portion, the low hardness portion is located between the heel holding portion and the high hardness portion in an up-down direction, the low hardness portion is continuously provided in the front foot portion, the middle foot portion, and the rear foot portion in the foot length direction, the high hardness portion is located so as to extend in the foot length direction from the rear foot portion to the middle foot portion of the shoe sole, when viewed in up-down direction, the high hardness portion is exposed to an outside of shoe sole on the medial foot side, and the high hardness portion has a rearmost end face in the rearfoot portion, and the rearmost end face is in contact with the low hardness portion when seen from the medial foot side. a body portion having a ground contact surface; and a heel holding portion located opposite to the ground contact surface of the body portion and holding the heel portion of the foot at least from a medial foot side, wherein the body portion includes a low hardness portion made of a foam material, and a high hardness portion located opposite to the heel holding portion when viewed from the low hardness portion, the high hardness portion being made of a foam material harder than the foam material of the low hardness portion, a low hardness portion made of a foam material, and a high hardness portion located opposite to the heel holding portion when viewed from the low hardness portion, the high hardness portion being made of a foam material harder than the foam material of the low hardness portion, the heel holding portion is made of a resin harder than each of the foam material of the low hardness portion and the foam material of the high hardness portion, on the medial foot side in the rear foot portion, the low hardness portion is located between the heel holding portion and the high hardness portion in an up-down direction, the low hardness portion is continuously provided in the front foot portion, the middle foot portion, and the rear foot portion in the foot length direction, the high hardness portion is located so as to extend in the foot length direction from the rear foot portion to the middle foot portion of the shoe sole, when viewed in up-down direction, the high hardness portion is exposed to an outside of shoe sole on the medial foot side, and the high hardness portion has a rearmost end face in the rearfoot portion, and the rearmost end face is in contact with the low hardness portion when seen from the medial foot side.