A vehicle orientation control device provided in a vehicle control device configured to control a four wheel drive vehicle equipped with a braking and driving force generating unit to individually apply a braking and driving force to each of front left and right wheels and rear left and right wheels, the device comprising: a standard yaw rate calculating unit configured to determine a standard yaw rate from a vehicle speed and a steering angle; a yaw rate sensor configured to detect an actual yaw rate of the automotive vehicle; a target yaw moment calculating unit configured to calculate a target yaw moment on the basis of a yaw rate deviation between the standard yaw rate, determined by the standard yaw rate calculating unit, and the actual yaw rate, detected by the yaw rate sensor; a braking and driving force commanding unit configured to generate a command input torque of the braking and driving force to be distributed to each of the wheels (3, 2) on the basis of state quantities outputted respectively from an operating unit (17, 18) of the braking and driving force; and a yaw moment control unit configured to add a yaw moment control torque, which is necessary to realize the target yaw moment calculated by the target yaw moment calculating unit, to the command input torque of the braking and driving force generated by the braking and driving force commanding unit, characterized in that the yaw moment control unit includes an allocation ratio varying unit configured to continuously change a front and rear allocation ratio of the yaw moment control torque to be distributed to the front and rear wheels (3, 2) in dependence on the actual yaw rate, which is detected, in the event that the actual yaw rate, which has been detected by the yaw rate sensor, is within a predetermined region in which positive and negative of the sign change to each other. a standard yaw rate calculating unit configured to determine a standard yaw rate from a vehicle speed and a steering angle; a yaw rate sensor configured to detect an actual yaw rate of the automotive vehicle; a target yaw moment calculating unit configured to calculate a target yaw moment on the basis of a yaw rate deviation between the standard yaw rate, determined by the standard yaw rate calculating unit, and the actual yaw rate, detected by the yaw rate sensor; a braking and driving force commanding unit configured to generate a command input torque of the braking and driving force to be distributed to each of the wheels (3, 2) on the basis of state quantities outputted respectively from an operating unit (17, 18) of the braking and driving force; and a yaw moment control unit configured to add a yaw moment control torque, which is necessary to realize the target yaw moment calculated by the target yaw moment calculating unit, to the command input torque of the braking and driving force generated by the braking and driving force commanding unit, characterized in that the yaw moment control unit includes an allocation ratio varying unit configured to continuously change a front and rear allocation ratio of the yaw moment control torque to be distributed to the front and rear wheels (3, 2) in dependence on the actual yaw rate, which is detected, in the event that the actual yaw rate, which has been detected by the yaw rate sensor, is within a predetermined region in which positive and negative of the sign change to each other.