A vehicle pedal (26; 70; 90) comprising a pedal body that has one longitudinal direction end portion configured to be disposed at a vehicle body floor side, and that is configured to be supported so as to be capable of pivoting about the one end portion, wherein: a friction regulating section (46; 72; 92) is integrally formed to a tread portion of the pedal body; a first region (28A1) and a second region (28A2) are configured on a surface of the friction regulating section (46; 72; 92), a coefficient of friction of the second region (28A2) in the longitudinal direction is greater than a coefficient of friction of the first region (28A1) in the longitudinal direction; the first region (28A1) configures another end portion side of the tread portion of the pedal body in the longitudinal direction, and is configured to be applied with a tread force from a toe side of a foot of a driver; the second region (28A2) configures the one end portion side of the tread portion in the longitudinal direction, and is configured to be applied with a tread force from a heel side of the foot wherein the friction regulating section (46; 72; 92) is configured including a first textured portion and a second textured portion, wherein: the first textured portion is configured with a recessed shape or a protruding shape (54; 76, 78; 94), which is formed in the first region so as to have a smaller coefficient of friction in the longitudinal direction than a coefficient of friction in a short direction of the pedal body; and the second textured portion is configured with a recessed shape or a protruding shape (58; 80, 82; 96), which is formed in the second region so as to have a greater coefficient of friction in the longitudinal direction than a coefficient of friction in the short direction. and, wherein: the first textured portion is configured by a plurality of recesses or protrusions (54; 76, 78; 94) extending along the longitudinal direction and disposed at a predetermined spacing in the short direction; and the second textured portion is configured by a plurality of recesses or protrusions (58; 80, 82; 96) extending along the short direction and disposed at a predetermined spacing in the longitudinal direction. a friction regulating section (46; 72; 92) is integrally formed to a tread portion of the pedal body; a first region (28A1) and a second region (28A2) are configured on a surface of the friction regulating section (46; 72; 92), a coefficient of friction of the second region (28A2) in the longitudinal direction is greater than a coefficient of friction of the first region (28A1) in the longitudinal direction; the first region (28A1) configures another end portion side of the tread portion of the pedal body in the longitudinal direction, and is configured to be applied with a tread force from a toe side of a foot of a driver; the second region (28A2) configures the one end portion side of the tread portion in the longitudinal direction, and is configured to be applied with a tread force from a heel side of the foot the first textured portion is configured with a recessed shape or a protruding shape (54; 76, 78; 94), which is formed in the first region so as to have a smaller coefficient of friction in the longitudinal direction than a coefficient of friction in a short direction of the pedal body; and the second textured portion is configured with a recessed shape or a protruding shape (58; 80, 82; 96), which is formed in the second region so as to have a greater coefficient of friction in the longitudinal direction than a coefficient of friction in the short direction. and, wherein: the first textured portion is configured by a plurality of recesses or protrusions (54; 76, 78; 94) extending along the longitudinal direction and disposed at a predetermined spacing in the short direction; and the second textured portion is configured by a plurality of recesses or protrusions (58; 80, 82; 96) extending along the short direction and disposed at a predetermined spacing in the longitudinal direction.