A display comprising: an uneven-structure-forming layer having an uneven surface provided with a plurality of concavities or a plurality of convexities respectively provided with flat bottoms (2b, 2B) and flat tops (2a, 2A) substantially parallel to the flat bottoms (2b, 2B); and light reflecting layer covering all or a part of an uneven surface of the uneven-structure-forming layer, wherein the uneven-structure-forming layer is provided with two kinds of uneven-structure-forming regions (R1, R2), wherein each of the two kinds of uneven-structure-forming regions (R1, R2) has a constant distance (d, D) between the flat bottoms (2b, 2B) and the flat tops (2a, 2A), the distance (d, D) being different between the two kinds of regions (R1, R2), characterized in that: the two kinds of uneven-structure-forming regions (R1, R2) are alternately and repetitively arrayed; the distance (d) in one of the two kinds of uneven-structure-forming regions is selected from a range where a sum of chromatic values (u', v') of the display increases with an increase in distance (d); and the distance in the other one of the two kinds of uneven-structure-forming regions is selected from a range where the sum of chromaticity values (u', v') of the display decreases with an increase in distance, such that a combination contributing to reduction of a color shift of the display is established. an uneven-structure-forming layer having an uneven surface provided with a plurality of concavities or a plurality of convexities respectively provided with flat bottoms (2b, 2B) and flat tops (2a, 2A) substantially parallel to the flat bottoms (2b, 2B); and light reflecting layer covering all or a part of an uneven surface of the uneven-structure-forming layer, wherein the uneven-structure-forming layer is provided with two kinds of uneven-structure-forming regions (R1, R2), wherein each of the two kinds of uneven-structure-forming regions (R1, R2) has a constant distance (d, D) between the flat bottoms (2b, 2B) and the flat tops (2a, 2A), the distance (d, D) being different between the two kinds of regions (R1, R2), characterized in that: the two kinds of uneven-structure-forming regions (R1, R2) are alternately and repetitively arrayed; the distance (d) in one of the two kinds of uneven-structure-forming regions is selected from a range where a sum of chromatic values (u', v') of the display increases with an increase in distance (d); and the distance in the other one of the two kinds of uneven-structure-forming regions is selected from a range where the sum of chromaticity values (u', v') of the display decreases with an increase in distance, such that a combination contributing to reduction of a color shift of the display is established. the two kinds of uneven-structure-forming regions (R1, R2) are alternately and repetitively arrayed; the distance (d) in one of the two kinds of uneven-structure-forming regions is selected from a range where a sum of chromatic values (u', v') of the display increases with an increase in distance (d); and the distance in the other one of the two kinds of uneven-structure-forming regions is selected from a range where the sum of chromaticity values (u', v') of the display decreases with an increase in distance, such that a combination contributing to reduction of a color shift of the display is established.