A system comprising a display apparatus and a service apparatus, the display apparatus comprising: a display panel; a communicator configured to communicate with the service apparatus; a user inputter configured to acquire a user input; and a controller, the service apparatus comprising: a communication interface configured to communicate with the display apparatus, a database, and a processor, wherein the controller of the display apparatus is configured to: control the communicator to transmit a parameter request and operation information, comprising a total operating time of the display apparatus and an operating temperature of the display apparatus, to the service apparatus, receive update data of the display apparatus from the database via the processor of the service apparatus through the communication interface and the communicator, wherein the update data is based on the operation information, update an image parameter of the display apparatus based on the received update data, and process image data using the updated image parameter and transmit the processed image to the display panel, wherein the image parameter comprises at least one of a brightness level, a contrast, a sharpness level, and a color density of the display panel, and wherein the controller is configured to: control the communicator to transmit the parameter request and the operation information comprising the total operating time and the operating temperature to the service apparatus based on acquiring a user input for powering off the display apparatus from the user inputter, and update the image parameter based on the received update data while the display panel is turned off. a display panel; a communicator configured to communicate with the service apparatus; a user inputter configured to acquire a user input; and a controller, the service apparatus comprising: a communication interface configured to communicate with the display apparatus, a database, and a processor, wherein the controller of the display apparatus is configured to: control the communicator to transmit a parameter request and operation information, comprising a total operating time of the display apparatus and an operating temperature of the display apparatus, to the service apparatus, receive update data of the display apparatus from the database via the processor of the service apparatus through the communication interface and the communicator, wherein the update data is based on the operation information, update an image parameter of the display apparatus based on the received update data, and process image data using the updated image parameter and transmit the processed image to the display panel, wherein the image parameter comprises at least one of a brightness level, a contrast, a sharpness level, and a color density of the display panel, and wherein the controller is configured to: control the communicator to transmit the parameter request and the operation information comprising the total operating time and the operating temperature to the service apparatus based on acquiring a user input for powering off the display apparatus from the user inputter, and update the image parameter based on the received update data while the display panel is turned off. a communication interface configured to communicate with the display apparatus, a database, and a processor, wherein the controller of the display apparatus is configured to: control the communicator to transmit a parameter request and operation information, comprising a total operating time of the display apparatus and an operating temperature of the display apparatus, to the service apparatus, receive update data of the display apparatus from the database via the processor of the service apparatus through the communication interface and the communicator, wherein the update data is based on the operation information, update an image parameter of the display apparatus based on the received update data, and process image data using the updated image parameter and transmit the processed image to the display panel, control the communicator to transmit a parameter request and operation information, comprising a total operating time of the display apparatus and an operating temperature of the display apparatus, to the service apparatus, receive update data of the display apparatus from the database via the processor of the service apparatus through the communication interface and the communicator, wherein the update data is based on the operation information, update an image parameter of the display apparatus based on the received update data, and process image data using the updated image parameter and transmit the processed image to the display panel, wherein the image parameter comprises at least one of a brightness level, a contrast, a sharpness level, and a color density of the display panel, and wherein the controller is configured to: control the communicator to transmit the parameter request and the operation information comprising the total operating time and the operating temperature to the service apparatus based on acquiring a user input for powering off the display apparatus from the user inputter, and update the image parameter based on the received update data while the display panel is turned off. control the communicator to transmit the parameter request and the operation information comprising the total operating time and the operating temperature to the service apparatus based on acquiring a user input for powering off the display apparatus from the user inputter, and update the image parameter based on the received update data while the display panel is turned off.