An apparatus for facilitating wireless communications with a wireless telecommunications cell site, wherein the cell site includes an antenna, a power interface configured to provide power to the cell site from a power source, and a back-up power circuit configured to provide power to the cell site based on a power source availability status of the power source, wherein the cell site is configured to determine the power availability status, the apparatus comprising: a cell site controller configured to selectively employ at least one of multiple power conservation features when the power source availability status indicates a reduced availability of the power source and a first condition has been met, wherein the multiple power conservation features include: a) selective adjustment of an RF coverage of the antenna; b) selective control of an RF output transmit power level; c) selective control of a communications bit rate; d) transfer of communications with associated mobile devices to neighboring cell sites; e) adjustment of service level indicators such that associated mobile devices transfer communications to the neighboring cell sites; and f) selective employment of a broadcast control channel (BCCH) radio to transmit voice traffic; and wherein the first condition includes one or more of the following conditions: i) a duration during which the power source availability status has indicated a reduced availability; ii) a quantity of cell sites for which associated power source availability statuses indicate reduced availabilities; iii) a status of a back-up power supply of the cell site; or iv) a communications traffic load of the cell site. a cell site controller configured to selectively employ at least one of multiple power conservation features when the power source availability status indicates a reduced availability of the power source and a first condition has been met, wherein the multiple power conservation features include: a) selective adjustment of an RF coverage of the antenna; b) selective control of an RF output transmit power level; c) selective control of a communications bit rate; d) transfer of communications with associated mobile devices to neighboring cell sites; e) adjustment of service level indicators such that associated mobile devices transfer communications to the neighboring cell sites; and f) selective employment of a broadcast control channel (BCCH) radio to transmit voice traffic; and wherein the first condition includes one or more of the following conditions: i) a duration during which the power source availability status has indicated a reduced availability; ii) a quantity of cell sites for which associated power source availability statuses indicate reduced availabilities; iii) a status of a back-up power supply of the cell site; or iv) a communications traffic load of the cell site. a) selective adjustment of an RF coverage of the antenna; b) selective control of an RF output transmit power level; c) selective control of a communications bit rate; d) transfer of communications with associated mobile devices to neighboring cell sites; e) adjustment of service level indicators such that associated mobile devices transfer communications to the neighboring cell sites; and f) selective employment of a broadcast control channel (BCCH) radio to transmit voice traffic; and i) a duration during which the power source availability status has indicated a reduced availability; ii) a quantity of cell sites for which associated power source availability statuses indicate reduced availabilities; iii) a status of a back-up power supply of the cell site; or iv) a communications traffic load of the cell site.