A carpet product comprising at least one flexible substrate selected from nonwovens, wovens, unidirectional weaves, knitted fabrics and pile fabrics, and at least one coating and/or adhesive layer associated with said at least one flexible substrate, said coating and/or adhesive layer being formed from an aqueous composition comprising: A) an emulsifier-stabilized vinyl acetate/ethylene copolymer dispersion wherein the vinyl acetate/ethylene copolymer therein comprises main co-monomers which include a vinyl acetate co-monomer copolymerized with ethylene; and B) at least one particulate filler material selected from particulate inorganic compounds and particulate plastic material; wherein: i) said vinyl acetate/ethylene copolymer has a glass transition temperature, T g, between -10°C and +15 °C; ii) said vinyl acetate/ethylene copolymer in the copolymer dispersion comprises from 4 wt% to 30 wt% of ethylene, based on total main co-monomers therein. iii) said copolymer dispersion is stabilized with at least 0.5 wt%, based on total main co-monomers in said copolymer, of one or more emulsifiers and from 0 wt% to 3 wt%, based on total main co-monomers in said copolymer, of a protective colloid; wherein the emulsifiers comprise a nonionic emulsifier in an amount from 1 to 8 %, based on total main co-monomers in said copolymer. iv) said carpet product is free of polyvinyl chloride and bitumen; and v) said carpet product, in the absence of alumina trihydrate flame retardancy-imparting material, exhibits in accordance with DIN 4102-14, a Class B1 flame-retardancy corresponding to a critical heat flux of ≥ 4.5 kW/m 2. A) an emulsifier-stabilized vinyl acetate/ethylene copolymer dispersion wherein the vinyl acetate/ethylene copolymer therein comprises main co-monomers which include a vinyl acetate co-monomer copolymerized with ethylene; and B) at least one particulate filler material selected from particulate inorganic compounds and particulate plastic material; wherein: i) said vinyl acetate/ethylene copolymer has a glass transition temperature, T g, between -10°C and +15 °C; ii) said vinyl acetate/ethylene copolymer in the copolymer dispersion comprises from 4 wt% to 30 wt% of ethylene, based on total main co-monomers therein. iii) said copolymer dispersion is stabilized with at least 0.5 wt%, based on total main co-monomers in said copolymer, of one or more emulsifiers and from 0 wt% to 3 wt%, based on total main co-monomers in said copolymer, of a protective colloid; wherein the emulsifiers comprise a nonionic emulsifier in an amount from 1 to 8 %, based on total main co-monomers in said copolymer. iv) said carpet product is free of polyvinyl chloride and bitumen; and v) said carpet product, in the absence of alumina trihydrate flame retardancy-imparting material, exhibits in accordance with DIN 4102-14, a Class B1 flame-retardancy corresponding to a critical heat flux of ≥ 4.5 kW/m 2. i) said vinyl acetate/ethylene copolymer has a glass transition temperature, T g, between -10°C and +15 °C; ii) said vinyl acetate/ethylene copolymer in the copolymer dispersion comprises from 4 wt% to 30 wt% of ethylene, based on total main co-monomers therein. iii) said copolymer dispersion is stabilized with at least 0.5 wt%, based on total main co-monomers in said copolymer, of one or more emulsifiers and from 0 wt% to 3 wt%, based on total main co-monomers in said copolymer, of a protective colloid; wherein the emulsifiers comprise a nonionic emulsifier in an amount from 1 to 8 %, based on total main co-monomers in said copolymer. iv) said carpet product is free of polyvinyl chloride and bitumen; and v) said carpet product, in the absence of alumina trihydrate flame retardancy-imparting material, exhibits in accordance with DIN 4102-14, a Class B1 flame-retardancy corresponding to a critical heat flux of ≥ 4.5 kW/m 2.