An image output device that outputs a generated image to a display device, the image output device comprising: an instruction receiver that receives an instruction from a user; an image generator that generates and outputs a menu image in which at least one of a plurality of shortcuts each associated with a different one of a plurality of application programs is displayed, the menu image being arranged in at least a part of a display area of the display device; an image controller that controls the image generator; a storage that stores application information including information on the plurality of shortcuts; and an updater that updates the application information; wherein when the instruction receiver has received a predetermined instruction from the user, the image controller selects, with reference to the application information, from among the plurality of shortcuts, at least one first shortcut satisfying a first criterion and a second shortcut not satisfying the first criterion but satisfying a second criterion, the predetermined instruction being an instruction to display the menu image; the image generator generates and outputs the menu image in which the at least one first shortcut selected is displayed and the second shortcut selected is displayed in a different form than the at least one first shortcut; and when the instruction receiver has received an OK instruction from the user for the second shortcut included in the menu image, the updater updates the application information to cause the second shortcut to satisfy the first criterion; wherein the application information includes, for each of the plurality of shortcuts, position information indicating an arrangement position in the menu image; the first criterion is a condition that the arrangement position is within a predetermined range; and the second criterion is a condition that a shortcut is associated with an application program having a launch count higher than N, N being an integer greater than or equal to 0, or a launch time satisfying a predetermined condition and a total number of times that the shortcut associated has been selected as the second shortcut is less than or equal to a predetermined value, wherein the image controller selects, with reference to the position information, as the at least one first shortcut, at least one shortcut satisfying the first criterion; and the image generator generates and outputs the menu image in which each of the at least one first shortcut is arranged in the arrangement position indicated by the position information and the second shortcut is arranged in a predetermined position. an instruction receiver that receives an instruction from a user; an image generator that generates and outputs a menu image in which at least one of a plurality of shortcuts each associated with a different one of a plurality of application programs is displayed, the menu image being arranged in at least a part of a display area of the display device; an image controller that controls the image generator; a storage that stores application information including information on the plurality of shortcuts; and an updater that updates the application information; wherein when the instruction receiver has received a predetermined instruction from the user, the image controller selects, with reference to the application information, from among the plurality of shortcuts, at least one first shortcut satisfying a first criterion and a second shortcut not satisfying the first criterion but satisfying a second criterion, the predetermined instruction being an instruction to display the menu image; the image generator generates and outputs the menu image in which the at least one first shortcut selected is displayed and the second shortcut selected is displayed in a different form than the at least one first shortcut; and when the instruction receiver has received an OK instruction from the user for the second shortcut included in the menu image, the updater updates the application information to cause the second shortcut to satisfy the first criterion; wherein the application information includes, for each of the plurality of shortcuts, position information indicating an arrangement position in the menu image; the first criterion is a condition that the arrangement position is within a predetermined range; and the second criterion is a condition that a shortcut is associated with an application program having a launch count higher than N, N being an integer greater than or equal to 0, or a launch time satisfying a predetermined condition and a total number of times that the shortcut associated has been selected as the second shortcut is less than or equal to a predetermined value, wherein the image controller selects, with reference to the position information, as the at least one first shortcut, at least one shortcut satisfying the first criterion; and the image generator generates and outputs the menu image in which each of the at least one first shortcut is arranged in the arrangement position indicated by the position information and the second shortcut is arranged in a predetermined position.