A subjective optometry apparatus comprising: a projection optical system that includes a visual target presenting portion which emits a target light flux and an optical member which guides an image of the target light flux to a subject eye so as to have an optically predetermined examination distance, that causes the target light flux emitted from the visual target presenting portion to be incident on the optical member with a deviation of the incident target light flux from an optical axis of the optical member, and that projects the target light flux toward the subject eye; a housing that accommodates the projection optical system; a presentation window provided on the housing to emit the target light flux from an inside of the housing to an outside of the housing therethrough; an eye refractive power measurement unit provided outside the housing to change optical characteristics of the target light flux emitted from the housing; and holding means that integrally connects the housing and the eye refractive power measurement unit to hold the eye refractive power measurement unit, wherein the target light flux through the eye refractive power measurement unit is projected onto the subject eye to subjectively measure optical characteristics of the subject eye, and in a case of using the eye refractive power measurement unit, a first distance (w) from the presentation window to the eye refractive power measurement unit in an optical path through which the target light flux from the visual target presenting portion is projected onto the subject eye is equal to or less than 180 mm, characterized in that the visual target presenting portion and the optical member are disposed such that a second distance (w1 and w2) from the visual target presenting portion to the optical member in the optical path is any distance between 540 mm and 570 mm, in order to enable to subjectively measure the optical characteristics of the subject eye with the first distance. a projection optical system that includes a visual target presenting portion which emits a target light flux and an optical member which guides an image of the target light flux to a subject eye so as to have an optically predetermined examination distance, that causes the target light flux emitted from the visual target presenting portion to be incident on the optical member with a deviation of the incident target light flux from an optical axis of the optical member, and that projects the target light flux toward the subject eye; a housing that accommodates the projection optical system; a presentation window provided on the housing to emit the target light flux from an inside of the housing to an outside of the housing therethrough; an eye refractive power measurement unit provided outside the housing to change optical characteristics of the target light flux emitted from the housing; and holding means that integrally connects the housing and the eye refractive power measurement unit to hold the eye refractive power measurement unit, wherein the target light flux through the eye refractive power measurement unit is projected onto the subject eye to subjectively measure optical characteristics of the subject eye, and in a case of using the eye refractive power measurement unit, a first distance (w) from the presentation window to the eye refractive power measurement unit in an optical path through which the target light flux from the visual target presenting portion is projected onto the subject eye is equal to or less than 180 mm, characterized in that the visual target presenting portion and the optical member are disposed such that a second distance (w1 and w2) from the visual target presenting portion to the optical member in the optical path is any distance between 540 mm and 570 mm, in order to enable to subjectively measure the optical characteristics of the subject eye with the first distance.