A method for operating an interactive information system for a vehicle, comprising the following steps: • Operating a context information system that is designed to receive and process a first inquiry from a user via an input unit, so that at least a first response is generated and made available via an output unit, wherein a second inquiry, which is made immediately after the first inquiry, is prepared in the context of the first inquiry by means of a context analysis before being processed by means of the context information system, so that at least a second response is generated and made available via an output unit, wherein, as a function of the preparation, the second response is given either in the context of the first response or is given independently of the first response, and the first and/or second inquiry of the user relate to an external object in the vicinity of the vehicle, • Operating at least one storage unit that can be coupled to the context information system and is designed to store activities of the context information system and to make them available to the context information system for the purpose of processing inquiries, • Operating at least one component of a vehicle sensor system that can be coupled to the context information system and that is designed to capture and process at least one first item of information with respect to the external object in the vicinity of the vehicle, so that the at least one first item of information is made available to the context information system, so that a particular response to the user's inquiries is additionally processed in the context of the first item of information and is made available via an output unit, and • Operating at least one component of a user sensor system that is designed to capture and process at least one second item of information about a viewing direction, head position and/or gesture of the user that can be associated with the external object in the vicinity of the vehicle, so that the at least one second item of information is made available to the context information system, so that a particular response to the user's inquiries is additionally processed in the context of the second item of information and is made available via an output unit. • Operating a context information system that is designed to receive and process a first inquiry from a user via an input unit, so that at least a first response is generated and made available via an output unit, wherein a second inquiry, which is made immediately after the first inquiry, is prepared in the context of the first inquiry by means of a context analysis before being processed by means of the context information system, so that at least a second response is generated and made available via an output unit, wherein, as a function of the preparation, the second response is given either in the context of the first response or is given independently of the first response, and the first and/or second inquiry of the user relate to an external object in the vicinity of the vehicle, • Operating at least one storage unit that can be coupled to the context information system and is designed to store activities of the context information system and to make them available to the context information system for the purpose of processing inquiries, • Operating at least one component of a vehicle sensor system that can be coupled to the context information system and that is designed to capture and process at least one first item of information with respect to the external object in the vicinity of the vehicle, so that the at least one first item of information is made available to the context information system, so that a particular response to the user's inquiries is additionally processed in the context of the first item of information and is made available via an output unit, and • Operating at least one component of a user sensor system that is designed to capture and process at least one second item of information about a viewing direction, head position and/or gesture of the user that can be associated with the external object in the vicinity of the vehicle, so that the at least one second item of information is made available to the context information system, so that a particular response to the user's inquiries is additionally processed in the context of the second item of information and is made available via an output unit.