An ink-jet ink for printing on textile comprising an aqueous ink vehicle, an aqueous pigment dispersion and a cross-linked polyurethane binder, wherein said aqueous pigment dispersion is prepared by dispersing a colorant with a polyurethane dispersant followed by cross-linking of said dispersant, and said cross-linked polyurethane binder is different from said polyurethane dispersant and non-reactive to said colorant, and wherein said polyurethane dispersant prior to being cross-linked comprises at least one compound of the general structure of Formula I: wherein each X is independently OH, SH, COOH or NR 4 R 5; each Y is independently O, S or NR 4; each W is NH, O or S; each R 1 is independently C 1 -C 20 alkylene, C 3 -C 20 substituted alkylene, C 6 -C 40 arylene or C 9 -C 40 substituted arylene; R 2 is comprised of difunctional isocyanate reactants Z 1, Z 2 and Z 3, wherein Z 2 may be the same as Z 1, or Z 2 may be the same as Z 3, provided that Z 2 has one or more cross-linkable moieties; each R 3 is independently C 1 -C 20 alkyl or C 3 -C 20 substituted alkyl; each R 4 is independently -R 3 -A, C 1 -C 20 alkyl or C 3 -C 20 substituted alkyl; each A is independently OH, SH or COOH; each R 5 is independently C 1 -C 20 alkyl or C 3 -C 20 substituted alkyl; NR 4 R 5 can be taken together with Z to form a 5-membered through 7-membered cyclic structure of Formula II: Z is -(CH 2)-, -(CH 2) 2 -, NR 6, O or S; R 6 is H or C 1 -C 20 alkyl; n is an integer from 2 to 30; Z 1 is a difunctional isocyanate reactant substituted with an aqueous dispersing moiety; Z 2 is a difunctional isocyanate reactant substituted with one or more cross-linkable moieties; and Z 3 is a polyol with a weight average molecular weight of less than 3000. wherein each X is independently OH, SH, COOH or NR 4 R 5; each Y is independently O, S or NR 4; each W is NH, O or S; each R 1 is independently C 1 -C 20 alkylene, C 3 -C 20 substituted alkylene, C 6 -C 40 arylene or C 9 -C 40 substituted arylene; R 2 is comprised of difunctional isocyanate reactants Z 1, Z 2 and Z 3, wherein Z 2 may be the same as Z 1, or Z 2 may be the same as Z 3, provided that Z 2 has one or more cross-linkable moieties; each R 3 is independently C 1 -C 20 alkyl or C 3 -C 20 substituted alkyl; each R 4 is independently -R 3 -A, C 1 -C 20 alkyl or C 3 -C 20 substituted alkyl; each A is independently OH, SH or COOH; each R 5 is independently C 1 -C 20 alkyl or C 3 -C 20 substituted alkyl; NR 4 R 5 can be taken together with Z to form a 5-membered through 7-membered cyclic structure of Formula II: Z is -(CH 2)-, -(CH 2) 2 -, NR 6, O or S; R 6 is H or C 1 -C 20 alkyl; n is an integer from 2 to 30; Z 1 is a difunctional isocyanate reactant substituted with an aqueous dispersing moiety; Z 2 is a difunctional isocyanate reactant substituted with one or more cross-linkable moieties; and Z 3 is a polyol with a weight average molecular weight of less than 3000. Z is -(CH 2)-, -(CH 2) 2 -, NR 6, O or S; R 6 is H or C 1 -C 20 alkyl; n is an integer from 2 to 30; Z 1 is a difunctional isocyanate reactant substituted with an aqueous dispersing moiety; Z 2 is a difunctional isocyanate reactant substituted with one or more cross-linkable moieties; and Z 3 is a polyol with a weight average molecular weight of less than 3000.