A method for synchronizing a web syndication item over a Really Simple Syndication, RSS, format between users including a publisher and a subscriber, said method comprising: publishing, by the publisher, the web syndication item including a media content associated therewith; defining a synchronization metadata (202, 506) including a first virtual clock value and a first "lastUpdater" value associated with the published web syndication item, said first virtual clock value indicating when the web syndication item was last updated and the first "lastUpdater' value indicating a first user who last updated the web syndication item; receiving a request for subscribing to the published web syndication item from the subscriber; transmitting in response to the received request the published web syndication item to a location remote from the publisher and accessible by the subscriber; providing the synchronization metadata including the first virtual clock value to the subscriber; permitting the subscriber to modify the first virtual clock value when the subscriber modifies the media content at the location remote from the publisher; detecting a version of the web syndication item at the location remote from the publisher when the published web syndication item is transmitted to the location, said version of the web syndication item including a second virtual clock value in the synchronization metadata indicating when the detected version of the web syndication item was last updated and a second "lastUpdater" value in the synchronization metadata indicating a second user who last updated the detected version of the web syndication item; comparing (426, 428) the first and the second virtual clock values and comparing (426, 432) the first and the second "lastUpdater" values; and determining that the transmitted web syndication item is prevailing over the detected version of the web syndication item if the "lastUpdater" values are equal and if the second virtual clock value is less than or equal to the first virtual clock value. publishing, by the publisher, the web syndication item including a media content associated therewith; defining a synchronization metadata (202, 506) including a first virtual clock value and a first "lastUpdater" value associated with the published web syndication item, said first virtual clock value indicating when the web syndication item was last updated and the first "lastUpdater' value indicating a first user who last updated the web syndication item; receiving a request for subscribing to the published web syndication item from the subscriber; transmitting in response to the received request the published web syndication item to a location remote from the publisher and accessible by the subscriber; providing the synchronization metadata including the first virtual clock value to the subscriber; permitting the subscriber to modify the first virtual clock value when the subscriber modifies the media content at the location remote from the publisher; detecting a version of the web syndication item at the location remote from the publisher when the published web syndication item is transmitted to the location, said version of the web syndication item including a second virtual clock value in the synchronization metadata indicating when the detected version of the web syndication item was last updated and a second "lastUpdater" value in the synchronization metadata indicating a second user who last updated the detected version of the web syndication item; comparing (426, 428) the first and the second virtual clock values and comparing (426, 432) the first and the second "lastUpdater" values; and determining that the transmitted web syndication item is prevailing over the detected version of the web syndication item if the "lastUpdater" values are equal and if the second virtual clock value is less than or equal to the first virtual clock value.