A display method executed by a computer, comprising: receiving a first input relating to a first operation performed on a display content displayed in a display unit, the first operation being a tap operation, the display unit comprising a touch panel and a screen; receiving a second input relating to a second operation performed on the display content, the second operation being performed after the first operation; determining whether or not the second operation is a first drag operation and whether or not an elapsed time that is a time taken between the start of the first input and the start of the second input has exceeded a first set threshold and when the second operation is the first drag operation and the elapsed time between the start of the first drag operation and the start of the tap operation is less than or equal to a first threshold, changing a display scaling factor of the display content on the basis of a movement direction of the first drag operation and a distance between a reference position relating to at least one of the first input and the second input, and a current position of the first drag operation, wherein the determining of whether or not the second operation is the first drag operation comprises: calculating a movement distance of an input position during continuation of the second operation; and on the basis of the movement distance, determining whether or not the second operation is a drag operation, and wherein, when changing the display scaling factor of the display content on the basis of the movement direction, it is determined whether the change of display content is an enlargement or a reduction, such that: if the change of display content is an enlargement, the display scaling factor is set according to ((S max -1)/L R ×L C +1)×S D, where L C is a distance between a point projected in an axis direction of enlargement or reduction and the reference position, L R is a distance between the reference position and the screen's right end, S D is a current display scaling factor and S max is a maximum display scaling factor, the axis direction of enlargement or reduction being a lateral axis; and if the change of display content is a reduction, the display scaling factor is set according to ((S min -1)/L L ×L C +1)×S D, where L L is a distance between the reference position and the screen's left end and S min is a minimum display scaling factor, and wherein the tap operation comprises a first depress input to the touch panel followed by a release from the touch panel, the first depress input being an input for the start of the first operation, and the first drag operation comprises a second depress input to the touch panel subsequent to the release, the second depress input being an input for the start of the first drag operation. receiving a first input relating to a first operation performed on a display content displayed in a display unit, the first operation being a tap operation, the display unit comprising a touch panel and a screen; receiving a second input relating to a second operation performed on the display content, the second operation being performed after the first operation; determining whether or not the second operation is a first drag operation and whether or not an elapsed time that is a time taken between the start of the first input and the start of the second input has exceeded a first set threshold and when the second operation is the first drag operation and the elapsed time between the start of the first drag operation and the start of the tap operation is less than or equal to a first threshold, changing a display scaling factor of the display content on the basis of a movement direction of the first drag operation and a distance between a reference position relating to at least one of the first input and the second input, and a current position of the first drag operation, calculating a movement distance of an input position during continuation of the second operation; and on the basis of the movement distance, determining whether or not the second operation is a drag operation, and if the change of display content is an enlargement, the display scaling factor is set according to ((S max -1)/L R ×L C +1)×S D, where L C is a distance between a point projected in an axis direction of enlargement or reduction and the reference position, L R is a distance between the reference position and the screen's right end, S D is a current display scaling factor and S max is a maximum display scaling factor, the axis direction of enlargement or reduction being a lateral axis; and if the change of display content is a reduction, the display scaling factor is set according to ((S min -1)/L L ×L C +1)×S D, where L L is a distance between the reference position and the screen's left end and S min is a minimum display scaling factor, and wherein the tap operation comprises a first depress input to the touch panel followed by a release from the touch panel, the first depress input being an input for the start of the first operation, and the first drag operation comprises a second depress input to the touch panel subsequent to the release, the second depress input being an input for the start of the first drag operation.