A fitness monitor comprising: a housing; a wrist band coupled to the housing and configured to attach to a wrist of a user; a motion sensor configured to sense motion of the user and generate motion data; a display coupled to the housing and configured to present information associated with user activity; a non-transitory memory element located in the housing and configured to store activity data and a daily activity goal; and a processing element located in the housing and operably coupled to the memory element, the processing element configured to: determine, based on the activity data, daily activity data including a current number of steps taken by the user in a day, determine, based on the daily activity data, the daily activity goal corresponding to a predetermined number of steps to be taken by the user in a day, compute an activity countdown corresponding to a mathematical difference between the daily activity goal and the current number of steps taken by the user, compute a level of inactivity corresponding to a mathematical difference between the current number of steps taken by the user in a first time period and a predetermined inactivity value, and present, on the display, the activity countdown and inactivity indicia indicating the level of inactivity, the inactivity indicia includes a plurality of inactivity indicia indicating varying levels of inactivity and the processing element is further configured to communicate with the display to increase the inactivity indicia for each first time period the current activity is less than the predetermined inactivity value and to remove one inactivity indicia from the display for each second time period of increased levels of activity data. a housing; a wrist band coupled to the housing and configured to attach to a wrist of a user; a motion sensor configured to sense motion of the user and generate motion data; a display coupled to the housing and configured to present information associated with user activity; a non-transitory memory element located in the housing and configured to store activity data and a daily activity goal; and a processing element located in the housing and operably coupled to the memory element, the processing element configured to: determine, based on the activity data, daily activity data including a current number of steps taken by the user in a day, determine, based on the daily activity data, the daily activity goal corresponding to a predetermined number of steps to be taken by the user in a day, compute an activity countdown corresponding to a mathematical difference between the daily activity goal and the current number of steps taken by the user, compute a level of inactivity corresponding to a mathematical difference between the current number of steps taken by the user in a first time period and a predetermined inactivity value, and present, on the display, the activity countdown and inactivity indicia indicating the level of inactivity, the inactivity indicia includes a plurality of inactivity indicia indicating varying levels of inactivity and the processing element is further configured to communicate with the display to increase the inactivity indicia for each first time period the current activity is less than the predetermined inactivity value and to remove one inactivity indicia from the display for each second time period of increased levels of activity data. determine, based on the activity data, daily activity data including a current number of steps taken by the user in a day, determine, based on the daily activity data, the daily activity goal corresponding to a predetermined number of steps to be taken by the user in a day, compute an activity countdown corresponding to a mathematical difference between the daily activity goal and the current number of steps taken by the user, compute a level of inactivity corresponding to a mathematical difference between the current number of steps taken by the user in a first time period and a predetermined inactivity value, and present, on the display, the activity countdown and inactivity indicia indicating the level of inactivity, the inactivity indicia includes a plurality of inactivity indicia indicating varying levels of inactivity and the processing element is further configured to communicate with the display to increase the inactivity indicia for each first time period the current activity is less than the predetermined inactivity value and to remove one inactivity indicia from the display for each second time period of increased levels of activity data.