An automated fiber bundle placement apparatus comprising: a supply device in which a plurality of bobbins around which fiber bundles are wound are installed, and configured to supply the fiber bundles from each of the bobbins; a placement head for placing each of the fiber bundles supplied from the supply device on a placement die, the placement head including a pressing unit that presses the fiber bundle onto the placement die; an articulated robot moving the placement head for the placement, the articulated robot having the placement head attached to the articulated robot via a pivoting mechanism in which the placement head is attached to a pivotally driven pivoting unit; and a guide mechanism provided in the articulated robot, the guide mechanism guiding the fiber bundle supplied from the supply device toward the placement head, wherein the placement head includes an introduction hole for introducing the fiber bundle guided from the guide mechanism into the placement head, the introduction hole being formed for each of the fiber bundles, a plurality of feeding mechanisms provided for each route of the fiber bundle to feed the fiber bundle introduced from the introduction hole toward the pressing unit, characterized by a guide roller provided on an upstream side of the route with respect to the feeding mechanisms in a form corresponding to each of the feeding mechanisms, and wherein the placement head further includes an S-shaped guide provided for each of the introduction holes, the S-shaped guide having: a pair of rollers (22, 22) provided so that axes of the pair of rollers (22, 22) are parallel to each other, and having different positions in a direction of a center line of the introduction hole, the pair of rollers (22, 22) being provided so as to be positioned on an upstream side of the route with respect to the introduction hole; and a support body supporting the pair of rollers (22, 22) and provided to be rotatable around the center line. a supply device in which a plurality of bobbins around which fiber bundles are wound are installed, and configured to supply the fiber bundles from each of the bobbins; a placement head for placing each of the fiber bundles supplied from the supply device on a placement die, the placement head including a pressing unit that presses the fiber bundle onto the placement die; an articulated robot moving the placement head for the placement, the articulated robot having the placement head attached to the articulated robot via a pivoting mechanism in which the placement head is attached to a pivotally driven pivoting unit; and a guide mechanism provided in the articulated robot, the guide mechanism guiding the fiber bundle supplied from the supply device toward the placement head, wherein the placement head includes an introduction hole for introducing the fiber bundle guided from the guide mechanism into the placement head, the introduction hole being formed for each of the fiber bundles, a plurality of feeding mechanisms provided for each route of the fiber bundle to feed the fiber bundle introduced from the introduction hole toward the pressing unit, characterized by a guide roller provided on an upstream side of the route with respect to the feeding mechanisms in a form corresponding to each of the feeding mechanisms, and an introduction hole for introducing the fiber bundle guided from the guide mechanism into the placement head, the introduction hole being formed for each of the fiber bundles, a plurality of feeding mechanisms provided for each route of the fiber bundle to feed the fiber bundle introduced from the introduction hole toward the pressing unit, characterized by a guide roller provided on an upstream side of the route with respect to the feeding mechanisms in a form corresponding to each of the feeding mechanisms, and wherein the placement head further includes an S-shaped guide provided for each of the introduction holes, the S-shaped guide having: a pair of rollers (22, 22) provided so that axes of the pair of rollers (22, 22) are parallel to each other, and having different positions in a direction of a center line of the introduction hole, the pair of rollers (22, 22) being provided so as to be positioned on an upstream side of the route with respect to the introduction hole; and a support body supporting the pair of rollers (22, 22) and provided to be rotatable around the center line. a pair of rollers (22, 22) provided so that axes of the pair of rollers (22, 22) are parallel to each other, and having different positions in a direction of a center line of the introduction hole, the pair of rollers (22, 22) being provided so as to be positioned on an upstream side of the route with respect to the introduction hole; and a support body supporting the pair of rollers (22, 22) and provided to be rotatable around the center line.