A vehicle comprising: an engine including one or two cylinders and a crankshaft, the engine is configured to output rotational power via the crankshaft; a permanent magnet type rotary electric machine including a permanent magnet, the permanent magnet type rotary electric machine is configured to apply a load to rotation of the crankshaft while generating power by receiving rotational power of the crankshaft; a battery that is chargeable with power generated by the permanent magnet type rotary electric machine; a power consuming apparatus mounted to the vehicle, the power consuming apparatus is configured to operate while consuming power generated by the permanent magnet type rotary electric machine or power charged in the battery; an inverter including a plurality of switching parts (611 to 616), the inverter is configured to control a current outputted from the permanent magnet type rotary electric machine to the battery and the power consuming apparatus; and a control device configured to, at least while the engine is idling, direct the permanent magnet type rotary electric machine to produce a load on forward rotation of the crankshaft, and configured to selectively adopt a plurality of types of load controls in accordance with a charge level of the battery and control the switching parts (611 to 616) of the inverter based on the selected load control and independently of a change of an engine stroke, so as to continuously applying a load to forward rotation of the crankshaft at a time of engine idling, the plurality of types of load controls different from one another in terms of power generation efficiencies of the permanent magnet type rotary electric machine in an output of the inverter, the amount of power generated by the permanent magnet type rotary electric machine and outputted via the inverter in at least part of a time period during which a highest power generation efficiency load control is applied among the plurality of types of load controls being greater than power consumed by the power consuming apparatus, the amount of power generated by the permanent magnet type rotary electric machine and outputted via the inverter in at least part of a time period during which a lowest power generation efficiency load control is applied among the plurality of types of load controls being equal to or less than power consumed by the power consuming apparatus. an engine including one or two cylinders and a crankshaft, the engine is configured to output rotational power via the crankshaft; a permanent magnet type rotary electric machine including a permanent magnet, the permanent magnet type rotary electric machine is configured to apply a load to rotation of the crankshaft while generating power by receiving rotational power of the crankshaft; a battery that is chargeable with power generated by the permanent magnet type rotary electric machine; a power consuming apparatus mounted to the vehicle, the power consuming apparatus is configured to operate while consuming power generated by the permanent magnet type rotary electric machine or power charged in the battery; an inverter including a plurality of switching parts (611 to 616), the inverter is configured to control a current outputted from the permanent magnet type rotary electric machine to the battery and the power consuming apparatus; and a control device configured to, at least while the engine is idling, direct the permanent magnet type rotary electric machine to produce a load on forward rotation of the crankshaft, and configured to selectively adopt a plurality of types of load controls in accordance with a charge level of the battery and control the switching parts (611 to 616) of the inverter based on the selected load control and independently of a change of an engine stroke, so as to continuously applying a load to forward rotation of the crankshaft at a time of engine idling, the plurality of types of load controls different from one another in terms of power generation efficiencies of the permanent magnet type rotary electric machine in an output of the inverter, the amount of power generated by the permanent magnet type rotary electric machine and outputted via the inverter in at least part of a time period during which a highest power generation efficiency load control is applied among the plurality of types of load controls being greater than power consumed by the power consuming apparatus, the amount of power generated by the permanent magnet type rotary electric machine and outputted via the inverter in at least part of a time period during which a lowest power generation efficiency load control is applied among the plurality of types of load controls being equal to or less than power consumed by the power consuming apparatus.