A driving assistance apparatus, which assists a driver in driving a vehicle, the vehicle including, as a driving source, a motor capable of regenerating power and an electricity storage device, which is a power source of the motor and capable of being charged by regenerative braking of the motor, wherein the driving assistance apparatus is configured to output a deceleration recommendation indicator as an indicator for recommending deceleration of the vehicle to a display section, and the deceleration recommendation indicator recommends deceleration of the vehicle for a target position ahead in a traveling direction of the vehicle, wherein the deceleration recommendation indicator is a bar-like indicator configured to vary in length in accordance with a speed of the vehicle, the driving assistance apparatus is configured to output a regeneration state indicator together with and displayed adjacent to the deceleration recommendation indicator to the display section, the regeneration state indicator is an indicator representing a state of regenerative braking of the vehicle, the regeneration state indicator is a bar-like indicator configured to vary in length in accordance with braking force requested by the driver of the vehicle, and the driving assistance apparatus is configured to match a displaying manner of the regeneration state indicator when an accelerator operation of the vehicle is stopped with a displaying manner of the deceleration recommendation indicator, characterized in that the driving assistance apparatus is configured to match the displaying manners of the regeneration state indicator and the deceleration recommendation indicator in that the length of the regeneration state indicator and the deceleration recommendation indicator are matched, when an accelerator-release operation is performed by the driver. the driving assistance apparatus is configured to output a deceleration recommendation indicator as an indicator for recommending deceleration of the vehicle to a display section, and the deceleration recommendation indicator recommends deceleration of the vehicle for a target position ahead in a traveling direction of the vehicle, wherein the deceleration recommendation indicator is a bar-like indicator configured to vary in length in accordance with a speed of the vehicle, the driving assistance apparatus is configured to output a regeneration state indicator together with and displayed adjacent to the deceleration recommendation indicator to the display section, the regeneration state indicator is an indicator representing a state of regenerative braking of the vehicle, the regeneration state indicator is a bar-like indicator configured to vary in length in accordance with braking force requested by the driver of the vehicle, and the driving assistance apparatus is configured to match a displaying manner of the regeneration state indicator when an accelerator operation of the vehicle is stopped with a displaying manner of the deceleration recommendation indicator, characterized in that the driving assistance apparatus is configured to match the displaying manners of the regeneration state indicator and the deceleration recommendation indicator in that the length of the regeneration state indicator and the deceleration recommendation indicator are matched, when an accelerator-release operation is performed by the driver.