A distribution and reception method for broadcasting content preview data to a plurality of receiving apparatuses, the method comprising: at a distributing apparatus, broadcasting preview meta data related to preview data for previewing content to be distributed, to the plurality of receiving apparatuses; and at each of the plurality of receiving apparatuses: receiving, through broadcast, the preview meta data broadcast from the distributing apparatus, wherein preview data is multimedia data comprising a plurality of elements of preview-constituting data, and the preview meta data includes reference destination information for each of the plurality of elements; acquiring at least one of the plurality of elements of preview-constituting data using the reference destination information of the plurality of elements included in the preview meta data; and generating the preview data based on the acquired elements of preview-constituting data; characterized in that the preview-constituting data includes at least one of a moving picture preview, an audio preview, a still image preview and a text preview for previewing the content, and the preview meta data further includes alternative data comprising at least one of: (i) an entity of still image and reference destination information of the still image, and/or (ii) an entity of text, and the reference destination information of the text, wherein, the preview data is generated by a receiving apparatus using the alternative data when said receiving apparatus is not able to playback at least one of the plurality elements specified by the reference destination information in the preview meta data. at a distributing apparatus, broadcasting preview meta data related to preview data for previewing content to be distributed, to the plurality of receiving apparatuses; and at each of the plurality of receiving apparatuses: receiving, through broadcast, the preview meta data broadcast from the distributing apparatus, wherein preview data is multimedia data comprising a plurality of elements of preview-constituting data, and the preview meta data includes reference destination information for each of the plurality of elements; acquiring at least one of the plurality of elements of preview-constituting data using the reference destination information of the plurality of elements included in the preview meta data; and generating the preview data based on the acquired elements of preview-constituting data; characterized in that the preview-constituting data includes at least one of a moving picture preview, an audio preview, a still image preview and a text preview for previewing the content, and the preview meta data further includes alternative data comprising at least one of: (i) an entity of still image and reference destination information of the still image, and/or (ii) an entity of text, and the reference destination information of the text, wherein, the preview data is generated by a receiving apparatus using the alternative data when said receiving apparatus is not able to playback at least one of the plurality elements specified by the reference destination information in the preview meta data. receiving, through broadcast, the preview meta data broadcast from the distributing apparatus, wherein preview data is multimedia data comprising a plurality of elements of preview-constituting data, and the preview meta data includes reference destination information for each of the plurality of elements; acquiring at least one of the plurality of elements of preview-constituting data using the reference destination information of the plurality of elements included in the preview meta data; and generating the preview data based on the acquired elements of preview-constituting data; characterized in that the preview-constituting data includes at least one of a moving picture preview, an audio preview, a still image preview and a text preview for previewing the content, and the preview meta data further includes alternative data comprising at least one of: (i) an entity of still image and reference destination information of the still image, and/or (ii) an entity of text, and the reference destination information of the text, (i) an entity of still image and reference destination information of the still image, and/or (ii) an entity of text, and the reference destination information of the text, wherein, the preview data is generated by a receiving apparatus using the alternative data when said receiving apparatus is not able to playback at least one of the plurality elements specified by the reference destination information in the preview meta data.