An electronic customization system designed to allow an automotive interior to be customizable via an automotive user interface; the electronic customization system comprises: - the automotive user interface; - one or more electronic customization displays designed to be associable with one or more components of the automotive interior; and - an electronic control unit electrically connected to the electronic customization displays and configured to allow the automotive interior to be customizable via the automotive user interface; the electronic control unit is further configured to: - cause the automotive user interface to expose a graphical user interface designed to allow a visual customization content to be selectable for display on an electronic customization display, - acquire a selection of a visual customization content, and - cause the selected visual customization content to be displayed on the electronic customization display; the automotive user interface comprises a user terminal configured to allow a user to interact with automotive on-board systems; the automotive user interface and the user terminal comprise respective communication systems ( 14, 15) configured to allow the automotive user interface and the user terminal to communicate; the electronic control unit is electrically connected to the communication system of the automotive user interface, and is configured to communicate with the user terminal via the communication systems ( 14, 15) of the automotive user interface and of the user terminal, and to cooperate with the user terminal to allow the automotive interior to be the customizable via the user terminal; the user terminal is configured to: - expose the graphical user interface, and - transmit data indicative of the selected visual customization content to the electronic control unit, the electronic control unit is further configured to: - receive data indicative of the selected visual customization content from the user terminal, and - cause the selected visual customization content to be displayed on the electronic customization display; the electronic customization display is an electronic paper display; the communication systems ( 14, 15) of the automotive user interface and of the user terminal are short range bidirectional wireless communication systems ( 14, 15) configured to automatically detect short range bidirectional wireless communication systems ( 14, 15) in their communication ranges and to communicate with the short range bidirectional wireless communication systems ( 14, 15) detected and identified in their communication ranges; the short range bidirectional wireless communication systems ( 14, 15) are further configured to communicate via NFC technology; the short range bidirectional wireless communication system of the automotive user interface is further configured to cause the short range bidirectional wireless communication systems ( 14, 15) of the automotive user interface and of the user terminal to mutually detect only when the user terminal is close to the electronic customization display; and the user terminal is further configured to transmit to the electronic control unit data indicative of the selected visual customization content in response to an approach of the user terminal to the electronic customization display to such an extent as to cause the short range bidirectional wireless communication systems ( 14, 15) of the automotive user interface and of the user terminal to mutually detect. - the automotive user interface; - one or more electronic customization displays designed to be associable with one or more components of the automotive interior; and - an electronic control unit electrically connected to the electronic customization displays and configured to allow the automotive interior to be customizable via the automotive user interface; - cause the automotive user interface to expose a graphical user interface designed to allow a visual customization content to be selectable for display on an electronic customization display, - acquire a selection of a visual customization content, and - cause the selected visual customization content to be displayed on the electronic customization display; - expose the graphical user interface, and - transmit data indicative of the selected visual customization content to the electronic control unit, - receive data indicative of the selected visual customization content from the user terminal, and - cause the selected visual customization content to be displayed on the electronic customization display;