An individually packaged product having a folded structure in which an absorbent article is wrapped with a packaging sheet, characterized in that the individually packaged product has first to fourth folding lines to form the folded structure in which the first folding line is longitudinally extended in a left side portion of the absorbent article and the packaging sheet, the second folding line is longitudinally extended in a right side portion of the absorbent article and the packaging sheet, the third folding line is laterally extended in the direction perpendicular to the longitudinal direction in a lower end portion of the absorbent article and the packaging sheet, and the fourth folding line is laterally extended in the direction perpendicular to the longitudinal direction in an upper end portion of the absorbent article and the packaging sheet, wherein a left-hand region of the absorbent article and the packaging sheet is folded along the first folding line and a right-hand region of the absorbent article and the packaging sheet is folded along the second folding line, in sequence, on a middle region defined by the first and second folding lines in such a manner that absorbent article is inwardly folded, and then a lower region of the absorbent article and the packaging sheet at the lower end portion thereof is folded along the third folding line and an upper region of the absorbent article and the packaging sheet at the upper end portion thereof is folded along the fourth folding line, in sequence, on a middle region defined by the third and fourth folding lines in such a manner that absorbent article is inwardly folded, wherein the absorbent article is attached to the inner surface of the packaging sheet, sandwiching a pressure-sensitive adhesive part, and the upper region at the upper end of the absorbent article and packaging sheet is fixed with a tab, and wherein the packaging sheet has a colored part on an inner surface on the absorbent article side, in which the color part is entirely visible through the packaging sheet, and the colored part is visible through an outer surface of the individually packaged product, but the absorbent article is not visible through the outer surface of the individually packaged product, and a visible light transmittance of the packaging sheet with the colored part, measured using a flicker photometric color difference meter, is no greater than 75%. a lower region of the absorbent article and the packaging sheet at the lower end portion thereof is folded along the third folding line and the upper region at the upper end of the absorbent article and packaging sheet is fixed with a tab, and wherein the packaging sheet has a colored part on an inner surface on the absorbent article side, in which the color part is entirely visible through the packaging sheet, and the colored part is visible through an outer surface of the individually packaged product, but the absorbent article is not visible through the outer surface of the individually packaged product, and a visible light transmittance of the packaging sheet with the colored part, measured using a flicker photometric color difference meter, is no greater than 75%.