Lifting device for a bicycle handling system, for moving a bicycle between a delivery level and a handling level, elevated relative to said delivery level, said lifting device comprising: [a] a lifting rail extending longitudinally between [i] said delivery level and [ii] said handling level, [b] said lifting rail defining a lifting direction, [c] the lifting device further comprising a wheel holder for holding a first wheel of said bicycle, [d] said wheel holder being movably mounted on said lifting rail along said lifting direction between [i] said delivery level and [ii] said handling level, [e] said wheel holder is further rotatably mounted relative to said lifting rail about a rotation axis perpendicular to said lifting direction, between [i] a delivery position in which said wheel holder is facing upwards at said delivery level for receiving said first wheel, and [ii] a lifting position in which said wheel holder is facing downwards at said handling level, and [f] the movement of said wheel holder along said lifting direction and the rotation of said wheel holder are functionally associated to one another to cause the rotation of said wheel holder between said delivery and lifting positions during the movement of said wheel holder between said delivery and handling levels (4, 6), characterized in that [g] said lifting rail and said wheel holder comprise a first rotation device and a second rotation device, said first rotation device being located close to delivery level and remote to said handling level, and said second rotation device being located close to said handling level and remote to said delivery level, such that when said wheel holder is moved between said delivery level and said handling level, said first rotation device causes a first rotation of said wheel holder relative to said lifting rail between said delivery position and an intermediate position and said second rotation device causes a second rotation of said wheel holder relative to said lifting rail between said intermediate position and said lifting position. [a] a lifting rail extending longitudinally between [i] said delivery level and [ii] said handling level, [i] said delivery level and [ii] said handling level, [b] said lifting rail defining a lifting direction, [c] the lifting device further comprising a wheel holder for holding a first wheel of said bicycle, [d] said wheel holder being movably mounted on said lifting rail along said lifting direction between [i] said delivery level and [ii] said handling level, [i] said delivery level and [ii] said handling level, [e] said wheel holder is further rotatably mounted relative to said lifting rail about a rotation axis perpendicular to said lifting direction, between [i] a delivery position in which said wheel holder is facing upwards at said delivery level for receiving said first wheel, and [ii] a lifting position in which said wheel holder is facing downwards at said handling level, and [i] a delivery position in which said wheel holder is facing upwards at said delivery level for receiving said first wheel, and [ii] a lifting position in which said wheel holder is facing downwards at said handling level, and [f] the movement of said wheel holder along said lifting direction and the rotation of said wheel holder are functionally associated to one another to cause the rotation of said wheel holder between said delivery and lifting positions during the movement of said wheel holder between said delivery and handling levels (4, 6), characterized in that [g] said lifting rail and said wheel holder comprise a first rotation device and a second rotation device, said first rotation device being located close to delivery level and remote to said handling level, and said second rotation device being located close to said handling level and remote to said delivery level, such that when said wheel holder is moved between said delivery level and said handling level, said first rotation device causes a first rotation of said wheel holder relative to said lifting rail between said delivery position and an intermediate position and said second rotation device causes a second rotation of said wheel holder relative to said lifting rail between said intermediate position and said lifting position.