An engine speed control device for an industrial vehicle, comprising: a braking force information obtaining unit (33, 31a) operable to obtain information related to a magnitude of braking force of the industrial vehicle; a controller operable to control engagement and release of a forward clutch and a reverse clutch so as to release the forward clutch and the reverse clutch when it is decided that the braking force is equal to or greater than a first predetermined braking force (Ps) based on the information obtained by the braking force information obtaining unit; a clutch cut off selection switch that selects whether or not to allow the controller to release the forward clutch and the reverse clutch; an accelerator pedal that is operated to change a rotation speed of an engine between a minimum rotation speed and a maximum rotation speed depending on an operation amount of the accelerator pedal; wherein the controller serves as an approach detector that is operable to detect that the industrial vehicle has approached an object to be approached when the forward clutch provided in a transmission of the engine of the industrial vehicle is in a connected state and it is decided that the braking force of the industrial vehicle is equal to or greater than a second predetermined braking force; and wherein the controller serves as an engine speed controller that is operable to (a) restrict an upper limit of the rotation speed of the engine instructed by the accelerator pedal by reducing the upper limit of the rotation speed of the engine to a rotation speed that is smaller than the maximum rotation speed when the clutch cut off selection switch selects not releasing the forward clutch and the reverse clutch and the approach detector detects that the industrial vehicle has approached the object to be approached, and is operable to (b) control the engine to rotate at the rotation speed instructed by the accelerator pedal without reducing the upper limit of the rotation speed of the engine when the clutch cut off selection switch selects not releasing the forward clutch and the reverse clutch and the approach detector determines that the forward clutch provided in the transmission of the engine of the industrial vehicle is in the connected state and the braking force of the industrial vehicle is smaller than the second predetermined braking force. a braking force information obtaining unit (33, 31a) operable to obtain information related to a magnitude of braking force of the industrial vehicle; a controller operable to control engagement and release of a forward clutch and a reverse clutch so as to release the forward clutch and the reverse clutch when it is decided that the braking force is equal to or greater than a first predetermined braking force (Ps) based on the information obtained by the braking force information obtaining unit; a clutch cut off selection switch that selects whether or not to allow the controller to release the forward clutch and the reverse clutch; an accelerator pedal that is operated to change a rotation speed of an engine between a minimum rotation speed and a maximum rotation speed depending on an operation amount of the accelerator pedal; wherein the controller serves as an approach detector that is operable to detect that the industrial vehicle has approached an object to be approached when the forward clutch provided in a transmission of the engine of the industrial vehicle is in a connected state and it is decided that the braking force of the industrial vehicle is equal to or greater than a second predetermined braking force; and wherein the controller serves as an engine speed controller that is operable to (a) restrict an upper limit of the rotation speed of the engine instructed by the accelerator pedal by reducing the upper limit of the rotation speed of the engine to a rotation speed that is smaller than the maximum rotation speed when the clutch cut off selection switch selects not releasing the forward clutch and the reverse clutch and the approach detector detects that the industrial vehicle has approached the object to be approached, and is operable to (b) control the engine to rotate at the rotation speed instructed by the accelerator pedal without reducing the upper limit of the rotation speed of the engine when the clutch cut off selection switch selects not releasing the forward clutch and the reverse clutch and the approach detector determines that the forward clutch provided in the transmission of the engine of the industrial vehicle is in the connected state and the braking force of the industrial vehicle is smaller than the second predetermined braking force.