A transmission apparatus for performing a visible light communication with a reception apparatus using a plurality of illuminations (100-1, 100-2, 100-n) through channels formed between the plurality of illuminations (100-1, 100-2, 100-n) and the reception apparatus comprising: an encoder adapted to receive video data and encode the received video data with a scalable video coding, SVC, bitstream, wherein the scalable video coding, SVC, bitstream is divided into a base layer signal to be transmitted and at least one enhancement layer signal, which is combined with the base layer signal and enhances the quality of moving picture information; an allocation control unit adapted to decide a priority for each channel according to channel information fed back from the reception apparatus, the channel information including a channel state depending on an interference amount; and an illumination allocation unit adapted to allocate the layer signal encoded by the encoder according to the priority for each channel decided by the allocation control unit and allocating the allocated layer signal to the plurality of illuminations (100-1, 100-2, 100-n) corresponding for each channel, wherein the plurality of illuminations (100-1, 100-2, 100-n) is illuminations which are capable of performing visible light communication with the reception apparatus, wherein the interference amount is calculated, based on reception power measured with respect to a reception signal received for each channel by the reception apparatus, wherein the allocation control unit includes, an impossible channel determination unit adapted to determine whether there is a channel in which transmission is impossible among the channel information fed back from the reception apparatus, and a priority decision unit adapted to decide the priority for each channel by using the channel information fed back from the reception apparatus and a determination result by the impossible channel determination unit, and the priority decision unit decides the priority for each channel by using the channel information fed back from the reception apparatus only for the remaining channels except for the channel in which the transmission is impossible when it is determined that there is the channel in which the transmission is impossible by the impossible channel determination unit. an encoder adapted to receive video data and encode the received video data with a scalable video coding, SVC, bitstream, wherein the scalable video coding, SVC, bitstream is divided into a base layer signal to be transmitted and at least one enhancement layer signal, which is combined with the base layer signal and enhances the quality of moving picture information; an allocation control unit adapted to decide a priority for each channel according to channel information fed back from the reception apparatus, the channel information including a channel state depending on an interference amount; and an illumination allocation unit adapted to allocate the layer signal encoded by the encoder according to the priority for each channel decided by the allocation control unit and allocating the allocated layer signal to the plurality of illuminations (100-1, 100-2, 100-n) corresponding for each channel, wherein the plurality of illuminations (100-1, 100-2, 100-n) is illuminations which are capable of performing visible light communication with the reception apparatus, wherein the interference amount is calculated, based on reception power measured with respect to a reception signal received for each channel by the reception apparatus, wherein the allocation control unit includes, an impossible channel determination unit adapted to determine whether there is a channel in which transmission is impossible among the channel information fed back from the reception apparatus, and a priority decision unit adapted to decide the priority for each channel by using the channel information fed back from the reception apparatus and a determination result by the impossible channel determination unit, and the priority decision unit decides the priority for each channel by using the channel information fed back from the reception apparatus only for the remaining channels except for the channel in which the transmission is impossible when it is determined that there is the channel in which the transmission is impossible by the impossible channel determination unit.