An information processing apparatus comprising: a processor configured to: • receive captured image data and captured sound data corresponding to an environment in which content is reproduced; • detect a user based on the captured image data; • analyze a situation of the environment based on a result of the detection and the captured sound data, wherein the analyzing includes determining whether a sound level corresponding to the captured sound data is greater than or equal to a predetermined threshold value (S 21); • when it is determined that the level is greater than the predetermined threshold value (S 21), determine whether the captured sound data is a human's voice or a sound other than a human's voice (S 22); characterized in that • when it is determined that the captured sound data is determined to be a sound other than a human's voice (S 22), determining whether the captured sound data corresponds to an environmental sound registered in advance (S 27); and • when it is determined that the captured sound data correspond to the environmental sound registered in advance (S 27), controlling an audio volume corresponding to reproduced content, only when the sound level is greater than or equal to a predetermined threshold value (S 21),based on previously stored settings corresponding to the environmental sound (S 28). • receive captured image data and captured sound data corresponding to an environment in which content is reproduced; • detect a user based on the captured image data; • analyze a situation of the environment based on a result of the detection and the captured sound data, wherein the analyzing includes determining whether a sound level corresponding to the captured sound data is greater than or equal to a predetermined threshold value (S 21); • when it is determined that the level is greater than the predetermined threshold value (S 21), determine whether the captured sound data is a human's voice or a sound other than a human's voice (S 22); characterized in that • when it is determined that the captured sound data is determined to be a sound other than a human's voice (S 22), determining whether the captured sound data corresponds to an environmental sound registered in advance (S 27); and • when it is determined that the captured sound data correspond to the environmental sound registered in advance (S 27), controlling an audio volume corresponding to reproduced content, only when the sound level is greater than or equal to a predetermined threshold value (S 21),based on previously stored settings corresponding to the environmental sound (S 28). • when it is determined that the captured sound data is determined to be a sound other than a human's voice (S 22), determining whether the captured sound data corresponds to an environmental sound registered in advance (S 27); and • when it is determined that the captured sound data correspond to the environmental sound registered in advance (S 27), controlling an audio volume corresponding to reproduced content, only when the sound level is greater than or equal to a predetermined threshold value (S 21),based on previously stored settings corresponding to the environmental sound (S 28).