A label producing device for producing a plurality of labels sequentially by cutting an elongated label base material for each label while the label base material is being conveyed in a longitudinal direction, comprising: a cutting device configured to cut the label base material for each label; a first feeding section including a first feed roller pair (22a,22b) disposed upstream of the cutting device with respect to a conveying direction of the label base material for gripping the label base material, and a first feeding motor which rotates the first feed roller pair, the first feeding section feeding the label base material to the cutting section by rotating the first feed roller pair; a second feeding section including a second feed roller pair (24a,24b) disposed further upstream of the first feeding section with respect to the conveying direction of the label base material for gripping the label base material, and a second feeding motor which rotates the second roller pair, the second feeding section feeding the label base material toward the first feeding section by rotating the second feed roller pair; a detection section configured to detect a reference mark of each label on the label base material; a control section configured to control respective operations of the cutting device, the first feeding section, and the second feeding section wherein the control section is configured to separately control each of the operations of the first feeding motor and the second feeding motor such that the first feed roller pair and the second feed roller pair rotate coordinated; characterized in that the detection section is configured to detect the reference mark of each label on the label base material between the first feeding section and the second feeding section; and in that the control section is configured to control the respective operations in accordance with a detection signal from the detection section. a cutting device configured to cut the label base material for each label; a first feeding section including a first feed roller pair (22a,22b) disposed upstream of the cutting device with respect to a conveying direction of the label base material for gripping the label base material, and a first feeding motor which rotates the first feed roller pair, the first feeding section feeding the label base material to the cutting section by rotating the first feed roller pair; a second feeding section including a second feed roller pair (24a,24b) disposed further upstream of the first feeding section with respect to the conveying direction of the label base material for gripping the label base material, and a second feeding motor which rotates the second roller pair, the second feeding section feeding the label base material toward the first feeding section by rotating the second feed roller pair; a detection section configured to detect a reference mark of each label on the label base material; a control section configured to control respective operations of the cutting device, the first feeding section, and the second feeding section wherein the control section is configured to separately control each of the operations of the first feeding motor and the second feeding motor such that the first feed roller pair and the second feed roller pair rotate coordinated; characterized in that the detection section is configured to detect the reference mark of each label on the label base material between the first feeding section and the second feeding section; and in that the control section is configured to control the respective operations in accordance with a detection signal from the detection section.