A cell reselection method performed by a User Equipment, UE, comprising: based on a number of consecutive Listen-Before-Talk failures in a previous cell exceeding a preset threshold, camping on a current serving cell; based on cell reselection needing to be performed in the current serving cell, decreasing at least one reselection parameter value of the previous cell, and determining a set of target cells based on the decrease of the at least one reselection parameter value of the previous cell; sorting the target cells in the set; and selecting the target cells that are ranked first successively to perform cell reselection, wherein the possibility of the target cell being selected becomes lower as the reselection parameter value decreases, characterized in that the reselection parameter value comprises a frequency priority, and said determining the set of target cells based on the at least one reselection parameter value comprises: determining a frequency priority of each available cell; and determining the set of target cells based on the frequency priorities of the available cells, wherein determining the set of target cells based on the frequency priorities of the available cells comprises: based on the frequency priorities from high to low, determining whether signal quality of the available cell exceeds preset quality within a preset time period, until it is determined that one or more second available cells whose signal quality exceeds the preset quality within the time period are located on one frequency priority; and determining the set of the target cells based on the one or more second available cells, wherein based on the available cells comprising the previous cell, it is determined that a preset duration of the previous cell is longer than a preset duration of other cells in the available cells, and/or it is determined that preset quality of the previous cell is higher than preset quality of other cells in the available cells. based on a number of consecutive Listen-Before-Talk failures in a previous cell exceeding a preset threshold, camping on a current serving cell; based on cell reselection needing to be performed in the current serving cell, decreasing at least one reselection parameter value of the previous cell, and determining a set of target cells based on the decrease of the at least one reselection parameter value of the previous cell; sorting the target cells in the set; and selecting the target cells that are ranked first successively to perform cell reselection, wherein the possibility of the target cell being selected becomes lower as the reselection parameter value decreases, characterized in that the reselection parameter value comprises a frequency priority, and said determining the set of target cells based on the at least one reselection parameter value comprises: determining a frequency priority of each available cell; and determining the set of target cells based on the frequency priorities of the available cells, wherein determining the set of target cells based on the frequency priorities of the available cells comprises: based on the frequency priorities from high to low, determining whether signal quality of the available cell exceeds preset quality within a preset time period, until it is determined that one or more second available cells whose signal quality exceeds the preset quality within the time period are located on one frequency priority; and determining the set of the target cells based on the one or more second available cells, wherein based on the available cells comprising the previous cell, it is determined that a preset duration of the previous cell is longer than a preset duration of other cells in the available cells, and/or it is determined that preset quality of the previous cell is higher than preset quality of other cells in the available cells.