A method on a media device, comprising: receiving via a wireless network interface a first user identifier advertised by a first portable client device and a second user identifier advertised by a second portable client device; identifying, by the media device, a first set of user identifiers including the first user identifier and the second user identifier, wherein the identifying includes determining that a first signal strength of the first portable client device is greater than a threshold value and that a second signal strength of the second portable client device is greater than the threshold value; and selecting content items in a sequence based on consumption histories associated with the content consumption statistics associated with the first set of user identifiers and a second set of user identifiers, the second set of user identifiers including one or more other user identifiers of one or more other users that have previously been within the first set of user identifiers but are not currently within the first set of user identifiers, wherein the content consumption statistics include records indicating interactions with content items provided by a service provider by users associated with the first set of user identifiers (106A-106B) and the second set of user identifiers, wherein the sequence of content items begins with a first set comprising all the content items that are in consumption histories of all users identified in the first set of user identifiers, wherein the sequence of content items continues with a second set of content items that are in the consumption histories of at least one user identified in the first set of user identifiers, and wherein the sequence of content items further continues with a third set of content items that are in consumption histories of users identified in the second set of user identifiers but that have not been interacted with by any of the users identified in the first set of user identifiers; and causing, by the media device, the sequence of content items to be presented via a user interface. receiving via a wireless network interface a first user identifier advertised by a first portable client device and a second user identifier advertised by a second portable client device; identifying, by the media device, a first set of user identifiers including the first user identifier and the second user identifier, wherein the identifying includes determining that a first signal strength of the first portable client device is greater than a threshold value and that a second signal strength of the second portable client device is greater than the threshold value; and selecting content items in a sequence based on consumption histories associated with the content consumption statistics associated with the first set of user identifiers and a second set of user identifiers, the second set of user identifiers including one or more other user identifiers of one or more other users that have previously been within the first set of user identifiers but are not currently within the first set of user identifiers, wherein the content consumption statistics include records indicating interactions with content items provided by a service provider by users associated with the first set of user identifiers (106A-106B) and the second set of user identifiers, wherein the sequence of content items begins with a first set comprising all the content items that are in consumption histories of all users identified in the first set of user identifiers, wherein the sequence of content items continues with a second set of content items that are in the consumption histories of at least one user identified in the first set of user identifiers, and wherein the sequence of content items further continues with a third set of content items that are in consumption histories of users identified in the second set of user identifiers but that have not been interacted with by any of the users identified in the first set of user identifiers; and causing, by the media device, the sequence of content items to be presented via a user interface. wherein the content consumption statistics include records indicating interactions with content items provided by a service provider by users associated with the first set of user identifiers (106A-106B) and the second set of user identifiers, wherein the sequence of content items begins with a first set comprising all the content items that are in consumption histories of all users identified in the first set of user identifiers, wherein the sequence of content items continues with a second set of content items that are in the consumption histories of at least one user identified in the first set of user identifiers, and wherein the sequence of content items further continues with a third set of content items that are in consumption histories of users identified in the second set of user identifiers but that have not been interacted with by any of the users identified in the first set of user identifiers; and causing, by the media device, the sequence of content items to be presented via a user interface.