User equipment, UE, comprising: an obtaining unit, configured to: obtain configuration information of at least one neighboring cell; obtain unicast transmission indication information of a multimedia broadcast multicast service that the user equipment currently receives or prepares to receive; a determining unit, configured to determine, according to configuration information of a serving cell and the configuration information of the at least one neighboring cell, that at least two cells of all cells comprising the serving cell and the at least one neighboring cell belong to a same area to which a same multimedia broadcast multicast service belongs; a combination unit, configured to either i) during measurement of a reference signal, combine reference signal measurement values of the at least two cells that belong to the same area to which the same multimedia broadcast multicast service belongs, in order to obtain a combined measurement value; or ii) combine reference signals of the at least two cells that belong to the same area to which the same multimedia broadcast multicast service belongs, and then perform measurement in order to obtain a combined measurement value; and a handover unit, configured, for UE in an unconnected state, to determine, according to the combined measurement value, whether to perform cell reselection; or, configured, for UE in a connected state, to trigger sending of a measurement report to a base station, and send a measurement report message to the base station of the serving cell, wherein the measurement report message comprises the combined measurement value, so that the base station determines, according to the combined measurement value, whether to perform a cell handover; wherein the handover unit is specifically configured to: if the combined measurement value meets a cell handover condition and a target cell is a unicast transmission cell, determine, according to the unicast transmission indication information, whether the multimedia broadcast multicast service that the user equipment currently receives or prepares to receive supports unicast transmission; and if the multimedia broadcast multicast service that the user equipment currently receives or prepares to receive supports unicast transmission, the handover unit is instructed, by the base station, to perform a cell handover. an obtaining unit, configured to: obtain configuration information of at least one neighboring cell; obtain unicast transmission indication information of a multimedia broadcast multicast service that the user equipment currently receives or prepares to receive; a determining unit, configured to determine, according to configuration information of a serving cell and the configuration information of the at least one neighboring cell, that at least two cells of all cells comprising the serving cell and the at least one neighboring cell belong to a same area to which a same multimedia broadcast multicast service belongs; a combination unit, configured to either i) during measurement of a reference signal, combine reference signal measurement values of the at least two cells that belong to the same area to which the same multimedia broadcast multicast service belongs, in order to obtain a combined measurement value; or ii) combine reference signals of the at least two cells that belong to the same area to which the same multimedia broadcast multicast service belongs, and then perform measurement in order to obtain a combined measurement value; and a handover unit, configured, for UE in an unconnected state, to determine, according to the combined measurement value, whether to perform cell reselection; or, configured, for UE in a connected state, to trigger sending of a measurement report to a base station, and send a measurement report message to the base station of the serving cell, wherein the measurement report message comprises the combined measurement value, so that the base station determines, according to the combined measurement value, whether to perform a cell handover; wherein the handover unit is specifically configured to: if the combined measurement value meets a cell handover condition and a target cell is a unicast transmission cell, determine, according to the unicast transmission indication information, whether the multimedia broadcast multicast service that the user equipment currently receives or prepares to receive supports unicast transmission; and if the multimedia broadcast multicast service that the user equipment currently receives or prepares to receive supports unicast transmission, the handover unit is instructed, by the base station, to perform a cell handover.