A server for providing controlled deployment of an application feature, the controlled deployment for testing the application feature prior to deployment to an entirety of a tenant base of the mobile application, the server comprising: a communication device; a memory configured to store instructions associated with a deployment service; one or more processors coupled to the memory and the communication device, the one or more processors executing a deployment service in conjunction with the instructions stored in the memory, wherein the deployment service includes: a feature module configured to perform the following steps of the process for providing the controlled deployment of the feature of a mobile application: receive a definition of the feature of the mobile application and a group of tenants of the mobile application from a developer; receive a request from the developer to activate the feature within the mobile application associated with the group of tenants; receive a tenant identification from the mobile application in response to an initiation of the mobile application; detect the tenant identification within the group of tenants; and a communication module configured to perform the following steps of the process for providing the controlled deployment of the feature of the mobile application: transmit, through the communication device, an instruction to the mobile application associated with the tenant identification to activate the feature, wherein the deployment service is configured for receiving feedback from the mobile application associated with the tenant identification and if a positive feedback is received, instructing the mobile application to activate the feature for consumption by the group of tenants and if a negative feedback is received transmitting a new instruction to the mobile application associated with the tenant identification to deactivate the feature. a communication device; a memory configured to store instructions associated with a deployment service; one or more processors coupled to the memory and the communication device, the one or more processors executing a deployment service in conjunction with the instructions stored in the memory, wherein the deployment service includes: a feature module configured to perform the following steps of the process for providing the controlled deployment of the feature of a mobile application: receive a definition of the feature of the mobile application and a group of tenants of the mobile application from a developer; receive a request from the developer to activate the feature within the mobile application associated with the group of tenants; receive a tenant identification from the mobile application in response to an initiation of the mobile application; detect the tenant identification within the group of tenants; and a communication module configured to perform the following steps of the process for providing the controlled deployment of the feature of the mobile application: transmit, through the communication device, an instruction to the mobile application associated with the tenant identification to activate the feature, wherein the deployment service is configured for receiving feedback from the mobile application associated with the tenant identification and if a positive feedback is received, instructing the mobile application to activate the feature for consumption by the group of tenants and if a negative feedback is received transmitting a new instruction to the mobile application associated with the tenant identification to deactivate the feature. receive a definition of the feature of the mobile application and a group of tenants of the mobile application from a developer; receive a request from the developer to activate the feature within the mobile application associated with the group of tenants; receive a tenant identification from the mobile application in response to an initiation of the mobile application; detect the tenant identification within the group of tenants; and a communication module configured to perform the following steps of the process for providing the controlled deployment of the feature of the mobile application: transmit, through the communication device, an instruction to the mobile application associated with the tenant identification to activate the feature, wherein the deployment service is configured for receiving feedback from the mobile application associated with the tenant identification and if a positive feedback is received, instructing the mobile application to activate the feature for consumption by the group of tenants and if a negative feedback is received transmitting a new instruction to the mobile application associated with the tenant identification to deactivate the feature. transmit, through the communication device, an instruction to the mobile application associated with the tenant identification to activate the feature, wherein the deployment service is configured for receiving feedback from the mobile application associated with the tenant identification and if a positive feedback is received, instructing the mobile application to activate the feature for consumption by the group of tenants and if a negative feedback is received transmitting a new instruction to the mobile application associated with the tenant identification to deactivate the feature.