Hello how may I help you? What should I call my new restaurant? What type of restaurant will it be? Italian food. Names like Luigi's and Fredo's are pretty common names for Italian restaurants. Mario's is also a common name Is Fredo appropriate for a family-oriented restaurant? Yes it's very appropriate. Other names that are less common are Adriano's, Lauro's, and Calvino's Should search engine presence factor into the decision? Yes. You want a name that will stand out in crowd e.g. Lauro's has only 2 hits as Italian restaurants Should a dish be part of the name for branding? You could do that e.g. Calvino's Spaghetti House