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LYL136
06/05/2023


Apple Privacy Policy
Apple’s Privacy Policy describes how Apple collects, uses,
and shares your personal data.
Updated December 22, 2022

In addition to this Privacy Policy, we provide data and privacy information embedded
in our products and certain features that ask to use your personal data. This
product-specific information is accompanied by our Data & Privacy Icon.

You will be given an opportunity to review this product-specific information before
using these features. You also can view this information at any time, either in
Settings related to those features and/or online at apple.com/legal/privacy/data.

You can familiarize yourself with our privacy practices, accessible via the headings
below, and contact us if you have questions.

Apple Health Study Apps Privacy Policy

http://apple.com/legal/privacy/data

https://www.apple.com/legal/privacy/contact/

https://www.apple.com/legal/privacy/apple-health-studies/en-ww/

What Is Personal Data at Apple?
At Apple, we believe strongly in fundamental privacy rights — and that those fundamental rights should not
differ depending on where you live in the world. That’s why we treat any data that relates to an identified or
identifiable individual or that is linked or linkable to them by Apple as “personal data,” no matter where the
individual lives. This means that data that directly identifies you — such as your name — is personal data,
and also data that does not directly identify you, but that can reasonably be used to identify you — such as
the serial number of your device — is personal data. Aggregated data is considered non-personal data for
the purposes of this Privacy Policy.

This Privacy Policy covers how Apple or an Apple-affiliated company (collectively, “Apple”) handles
personal data whether you interact with us on our websites, through Apple apps (such as Apple Music or
Wallet), or in person (including by phone or when visiting our retail stores). Apple may also link to third
parties on our services or make third-party apps available for download in our App Store. Apple’s Privacy
Policy does not apply to how third parties define personal data or how they use it. We encourage you to
read their privacy policies and know your privacy rights before interacting with them.

Your Privacy Rights at Apple
At Apple, we respect your ability to know, access, correct, transfer, restrict the processing of, and delete
your personal data. We have provided these rights to our global customer base and if you choose to
exercise these privacy rights, you have the right not to be treated in a discriminatory way nor to receive a
lesser degree of service from Apple. Where you are requested to consent to the processing of your
personal data by Apple, you have the right to withdraw your consent at any time.

To exercise your privacy rights and choices including where a third-party service provider is acting
on Apple’s behalf, visit the Apple Data and Privacy page at privacy.apple.com for Apple or
shazam.com/privacy for Shazam. To help protect the security of your personal data, you must sign in to
your account and your identity will be verified. If you want to obtain a copy of personal data that is not
currently available from privacy.apple.com, you can make a request at apple.com/legal/privacy/contact.

There may be situations where we cannot grant your request — for example, if you ask us to delete your
transaction data and Apple is legally obligated to keep a record of that transaction to comply with law. We

What Is Personal Data at Apple?
Your Privacy Rights at Apple
Personal Data Apple Collects from You
Personal Data Apple Receives from Other Sources
Apple’s Use of Personal Data
Apple’s Sharing of Personal Data
Protection of Personal Data at Apple
Children and Personal Data
Cookies and Other Technologies
Transfer of Personal Data Between Countries
Our Companywide Commitment to Your Privacy
Privacy Questions

https://www.apple.com/legal/privacy/en/affiliated-company/

https://privacy.apple.com

https://privacy.apple.com

https://apple.com/legal/privacy/contact

may also decline to grant a request where doing so would undermine our legitimate use of data for anti-
fraud and security purposes, such as when you request deletion of an account that is being investigated for
security concerns. Other reasons your privacy request may be denied are if it jeopardizes the privacy of
others, is frivolous or vexatious, or would be extremely impractical.

If you live in California and you cannot access Apple’s Data and Privacy page, you or your authorized agent
can make a request at apple.com/legal/privacy/contact or by calling 1-800-275-2273.

For more information on exercising your rights, visit support.apple.com/kb/HT208501.

Personal Data Apple Collects from You
At Apple, we believe that you can have great products and great privacy. This means that we strive to
collect only the personal data that we need. Descriptions of how Apple handles personal data for certain
individual services are available at apple.com/legal/privacy/data.

When you create an Apple ID, apply for commercial credit, purchase and/or activate a product or device,
download a software update, register for a class at an Apple Store, connect to our services, contact us
(including by social media), participate in an online survey, or otherwise interact with Apple, we may collect
a variety of information, including:

• Account Information. Your Apple ID and related account details, including email address, devices
registered, account status, and age

• Device Information. Data from which your device could be identified, such as device serial number, or
about your device, such as browser type

• Contact Information. Data such as name, email address, physical address, phone number, or other
contact information

• Payment Information. Data about your billing address and method of payment, such as bank details,
credit, debit, or other payment card information

• Transaction Information. Data about purchases of Apple products and services or transactions
facilitated by Apple, including purchases on Apple platforms

• Fraud Prevention Information. Data used to help identify and prevent fraud, including a device trust
score

• Usage Data. Data about your activity on and use of our offerings, such as app launches within our
services, including browsing history; search history; product interaction; crash data, performance and
other diagnostic data; and other usage data

• Location Information. Precise location only to support services such as Find My or where you agree for
region-specific services, and coarse location

• Health Information. Data relating to the health status of an individual, including data related to one’s
physical or mental health or condition. Personal health data also includes data that can be used to make
inferences about or detect the health status of an individual. If you participate in a study using an Apple
Health Research Study app, the policy governing the privacy of your personal data is described in the
Apple Health Study Apps Privacy Policy.

https://apple.com/legal/privacy/contact

https://support.apple.com/HT208501

https://www.apple.com/legal/privacy/data

https://developer.apple.com/support/app-privacy-on-the-app-store

https://www.apple.com/legal/privacy/apple-health-studies/

• Fitness Information. Details relating to your fitness and exercise information where you choose to share
them

• Financial Information. Details including salary, income, and assets information where collected, and
information related to Apple-branded financial offerings

• Government ID Data. In certain jurisdictions, we may ask for a government-issued ID in limited
circumstances, including when setting up a wireless account and activating your device, for the purpose
of extending commercial credit, managing reservations, or as required by law

• Other Information You Provide to Us. Details such as the content of your communications with Apple,
including interactions with customer support and contacts through social media channels

You are not required to provide the personal data that we have requested. However, if you choose not to do
so, in many cases we will not be able to provide you with our products or services or respond to requests
you may have.

Personal Data Apple Receives from Other Sources
Apple may receive personal data about you from other individuals, from businesses or third parties acting
at your direction, from our partners who work with us to provide our products and services and assist us in
security and fraud prevention, and from other lawful sources.

• Individuals. Apple may collect data about you from other individuals — for example, if that individual has
sent you a product or gift card, invited you to participate in an Apple service or forum, or shared content
with you.

• At Your Direction. You may direct other individuals or third parties to share data with Apple. For example,
you may direct your mobile carrier to share data about your carrier account with Apple for account
activation, or for your loyalty program to share information about your participation so that you can earn
rewards for Apple purchases.

• Apple Partners. We may also validate the information you provide — for example, when creating an Apple
ID, with a third party for security, and for fraud-prevention purposes.

For research and development purposes, we may use datasets such as those that contain images, voices,
or other data that could be associated with an identifiable person. When acquiring such datasets, we do so
in accordance with applicable law, including law in the jurisdiction in which the dataset is hosted. When
using such datasets for research and development, we do not attempt to reidentify individuals who may
appear therein.

Apple’s Use of Personal Data
Apple uses personal data to power our services, to process your transactions, to communicate with you, for
security and fraud prevention, and to comply with law. We may also use personal data for other purposes
with your consent.

Depending on the circumstance, Apple may rely on your consent or the fact that the processing is
necessary to fulfill a contract with you, protect your vital interests or those of other persons, or to comply

with law. We may also process your personal data where we believe it is in our or others’ legitimate
interests, taking into consideration your interests, rights, and expectations. More information is available in
the product-specific information embedded in our products and features as described above. If you have
questions about the legal basis, you can contact the Data Protection Officer at apple.com/legal/privacy/
contact..

• Power Our Services. Apple collects personal data necessary to power our services, which may include
personal data collected to improve our offerings, for internal purposes such as auditing or data analysis,
or for troubleshooting. For example, if you would like to access a song through an Apple Music
subscription, we collect data on what songs you play in order to provide you with the content requested
and for royalty purposes.

• Process Your Transactions. To process transactions, Apple must collect data such as your name,
purchase, and payment information.

• Communicate with You. To respond to communications, reach out to you about your transactions or
account, market our products and services, provide other relevant information, or request information or
feedback. From time to time, we may use your personal data to send important notices, such as
communications about purchases and changes to our terms, conditions, and policies. Because this
information is important to your interaction with Apple, you may not opt out of receiving these important
notices.

• Security and Fraud Prevention. To protect individuals, employees, and Apple and for loss prevention and
to prevent fraud, including to protect individuals, employees, and Apple for the benefit of all our users,
and prescreening or scanning uploaded content for potentially illegal content, including child sexual
exploitation material.

• Personal Data Used for Personalization. If you choose to personalize your services or communications
where such options are available, Apple will use information that we collect so that we can offer you those
personalized services or communications. You can learn more about how relevant services use
information to personalize your experience by reviewing the privacy information presented when you first
use a service that asks to use your personal data. We make this information easy to find by presenting it
with our Data & Privacy icon; it's also available at all times on your Apple device and online at apple.com/
legal/privacy/data.

• Comply with Law. To comply with applicable law — for example, to satisfy tax or reporting obligations, or
to comply with a lawful governmental request.

Apple does not use algorithms or profiling to make any decision that would significantly affect you without
the opportunity for human review. Apple also does not use or disclose sensitive personal data for any
purposes that would require a user to exercise a right to limit processing according to California law.

Apple retains personal data only for so long as necessary to fulfill the purposes for which it was
collected, including as described in this Privacy Policy or in our service-specific privacy notices, or as
required by law. We will retain your personal data for the period necessary to fulfill the purposes outlined in
this Privacy Policy and our service-specific privacy summaries. When assessing retention periods, we first
carefully examine whether it is necessary to retain the personal data collected and, if retention is required,
work to retain the personal data for the shortest possible period permissible under law.

https://www.apple.com/legal/privacy/contact/

https://www.apple.com/legal/privacy/contact/

http://apple.com/legal/privacy/data

http://apple.com/legal/privacy/data

Apple’s Sharing of Personal Data
Apple may share personal data with Apple-affiliated companies, service providers who act on our behalf,
our partners, developers, and publishers, or others at your direction. Apple does not share personal data
with third parties for their own marketing purposes.

• Service Providers. Apple may engage third parties to act as our service providers and perform certain
tasks on our behalf, such as processing or storing data, including personal data, in connection with your
use of our services and delivering products to customers. Apple service providers are obligated to handle
personal data consistent with this Privacy Policy and according to our instructions.

• Partners. At times, Apple may partner with third parties to provide services or other offerings. For
example, Apple financial offerings like Apple Card and Apple Cash are offered by Apple and our partners.
Apple requires its partners to protect your personal data.

• Developers and Publishers from Whom You Get a Subscription. If you purchase a third-party
subscription from the App Store or within Apple News, we create a Subscriber ID that is unique to you and
the developer or publisher. The Subscriber ID may be used to provide reports to the developer or
publisher, which include information about the subscription you purchased and your country of residence.
If you cancel all of your subscriptions from a particular developer or publisher, the Subscriber ID will reset
after 180 days if you do not resubscribe. This information is provided to developers or publishers so that
they can understand the performance of their subscriptions.

• Others. Apple may share personal data with others at your direction or with your consent, such as when
we share information with your carrier to activate your account. We may also disclose information about
you if we determine that for purposes of national security, law enforcement, or other issues of public
importance, disclosure is necessary or appropriate. We may also disclose information about you where
there is a lawful basis for doing so, if we determine that disclosure is reasonably necessary to enforce our
terms and conditions or to protect our operations or users, or in the event of a reorganization, merger, or
sale.

Apple does not sell your personal data including as “sale” is defined in Nevada and California. Apple also
does not “share” your personal data as that term is defined in California.

Protection of Personal Data at Apple
At Apple, we believe that great privacy rests on great security. We use administrative, technical, and
physical safeguards to protect your personal data, taking into account the nature of the personal data and
the processing, and the threats posed. We are constantly working to improve on these safeguards to help
keep your personal data secure. For more information, visit our Apple Platform Security guide.

Children and Personal Data
Apple understands the importance of safeguarding the personal data of children, which we consider to be
an individual under the age of 13 or the equivalent age as specified by law in your jurisdiction. That is
why Apple has implemented additional processes and protections to help keep children's personal data
safe.

https://support.apple.com/guide/security/welcome/web

To access certain Apple services, a child must have a child Apple ID. A child Apple ID may be created by the
parent or, in the case of a Managed Apple ID, by the child's educational institution.

• Parents. To create a child account, parents must review the Family Privacy Disclosure for Children, which
describes how Apple handles children's personal data. If they agree, the parent must provide Apple with a
verifiable parental consent.

• Educational Institutions. Educational institutions that participate in the Apple School Manager Program
may also create Apple IDs for students, called “Managed Apple IDs.” These schools are required to agree
to the Managed Apple IDs for Students Disclosure which is included as Exhibit A to the Apple School
Manager Agreement.

If we learn that a child's personal data was collected without appropriate authorization, it will be deleted as
soon as possible.

To exercise privacy rights for your child's information, visit the Apple Data and Privacy page at
privacy.apple.com and sign in to their account.

Cookies and Other Technologies
Apple’s websites, online services, interactive applications, and advertisements may use “cookies” and other
technologies such as web beacons. These technologies help us to better understand user behavior
including for security and fraud prevention purposes, tell us which parts of our websites people have
visited, and facilitate and measure the effectiveness of advertisements and web searches.

• Communications Cookies. These cookies are used to enable network traffic to and from Apple’s
systems, including by helping us detect any errors.

• Strictly Necessary Cookies. These cookies are set as required to provide a specific feature or service
that you have accessed or requested. For example, they allow us to display our websites in the proper
format and language, to authenticate and verify your transactions, and to preserve the contents of your
Bag when shopping online at apple.com.

• Other Cookies. These cookies are used to understand how visitors interact with our websites and online
services, including by helping us to assess the effectiveness of advertisements and web searches. Apple
also uses these cookies to remember choices you make while browsing, so we can provide you with a
customized experience.

If you prefer that Apple not use cookies, we provide you with the means to disable their use. If you want to
disable cookies and you’re using the Safari web browser, choose “Block all cookies” in Safari’s privacy
settings. If you are using a different browser, check with your provider to find out how to disable cookies.
Certain features of the Apple website may not be available if all cookies are disabled.

In addition to cookies, Apple uses other technologies that help us achieve similar objectives.

In some email messages Apple sends to you, we provide a “click-through URL” that links you to content on
the Apple website. When you click one of these URLs, they pass through a separate server before arriving
at the destination page on our website. We track this click-through to help us determine interest in
particular topics and measure whether we are communicating with you effectively. If you prefer not to be
tracked in this way, you should not click graphic or text links in email messages.

https://www.apple.com/legal/privacy/en-ww/parent-disclosure/

https://www.apple.com/legal/education/apple-school-manager/

https://privacy.apple.com

https://www.apple.com/legal/privacy/en-ww/cookies/

https://www.apple.com/legal/privacy/en-ww/cookies/

Apple generally treats data we collect using these cookies and similar technologies as non-personal
data. However, to the extent that Internet Protocol (IP) addresses or similar identifiers are considered
personal data by local law, we also treat these identifiers as personal data in those regions. In addition,
Apple sometimes combines non-personal data collected from these technologies with other personal data
Apple holds. When we combine data in this way, we treat the combined data as personal data for purposes
of this Privacy Policy.

Ads that are delivered by Apple’s advertising platform may appear in Apple News, Stocks, or in the App
Store. If you do not want to receive ads targeted to your interests from Apple's advertising platform in those
apps, you can choose to disable Personalized Ads, which will opt your Apple ID out of receiving such ads
regardless of what device you are using. On your iOS or iPadOS device, you can disable Personalized Ads
by going to Settings > Privacy & Security > Apple Advertising and tapping to turn off Personalized Ads. On
your Mac, you can disable Personalized Ads by going to System Settings > Privacy & Security > Privacy >
Advertising, then deselecting Personalized Ads. You may still see ads in the App Store, Apple News, or
Stocks based on context like your search query or the channel you are reading. If you disable Allow Apps to
Request to Track, third-party apps cannot request to use the Advertising Identifier, a non personal identifier
served by the operating system on your device, to track you across apps and websites owned by other
companies.

Transfer of Personal Data Between Countries
Apple products and offerings connect you to the world. To make that possible, your personal data may be
transferred to or accessed by entities around the world, including Apple-affiliated companies, to
perform processing activities such as those described in this Privacy Policy in connection with your use of
our products and services. Apple complies with laws on the transfer of personal data between countries to
help ensure your data is protected, wherever it may be.

The Apple entity that controls your personal data may differ depending on where you live. For
example, retail store information is controlled by individual retail entities in each country and Apple Media
Services-related personal data may be controlled by various Apple entities as reflected in the terms of
service. If you do not reside in the U.S., your personal data may be processed by Apple Inc. and other
Apple-affiliated companies on behalf of the Apple entity controlling personal data for your jurisdiction. For
example, Imagery and associated data collected by Apple around the world to improve Apple Maps and to
support our Look Around feature is transferred to Apple Inc. in California.

Personal data relating to individuals in the European Economic Area, the United Kingdom, and Switzerland
is controlled by Apple Distribution International Limited in Ireland. Apple's international transfer of personal
data collected in the European Economic Area, the United Kingdom, and Switzerland is governed by
Standard Contractual Clauses. Apple’s international transfer of personal data collected in participating
Asia-Pacific Economic Cooperation (APEC) countries abides by the APEC Cross-Border Privacy Rules
(CBPR) System and Privacy Recognition for Processors (PRP) System for the transfer of personal data. If
you have questions or unresolved concerns about our APEC CBPR or PRP certifications, contact our third-
party dispute resolution provider.

Personal data relating to individuals in the People’s Republic of China may be processed by Apple in
countries outside of China. Where this occurs, it will be done in compliance with local laws, including the
Personal Information Protection Law. As outlined in this Privacy Policy, Apple may also transfer such
personal data to third parties, who may in turn store or transfer the data outside of China.

https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_en

http://cbprs.org/

http://cbprs.org/

http://cbprs.org/

https://bbbprograms.org/programs/all-programs/GlobalPrivacyDivision/APEC-Certifications/FileAPEC-Complaint

https://bbbprograms.org/programs/all-programs/GlobalPrivacyDivision/APEC-Certifications/FileAPEC-Complaint

Our Companywide Commitment to Your Privacy
To make sure your personal data is secure, we communicate our privacy and security guidelines to Apple
employees and strictly enforce privacy safeguards within the company.

Privacy Questions
If you have questions about Apple’s Privacy Policy or privacy practices including where a third-party
service provider is acting on our behalf, or you would like to contact our Data Protection Officer, you
can contact us at apple.com/legal/privacy/contact or call the Apple Support number for your country or
region. You can also ask us questions about how to submit a privacy complaint and we will endeavor to
help.

Apple takes your privacy questions seriously. A dedicated team reviews your inquiry to determine how best
to respond to your question or concern, including those inquiries received in response to an access or
download request. In most cases, all substantive contacts receive a response within seven days. In other
cases, we may require additional information or let you know that we need more time to respond.

Where your complaint indicates an improvement could be made in our handling of privacy issues, we will
take steps to make such an update at the next reasonable opportunity. In the event that a privacy issue has
resulted in a negative impact on you or another person, we will take steps to address that with you or that
other person.

You may at any time — including if you are not satisfied with Apple’s response — refer your complaint to the
applicable regulator. If you ask us, we will endeavor to provide you with information about relevant
complaint avenues which may be applicable to your circumstances.

When there is a material change to this Privacy Policy, we’ll post a notice on this website at least a week in
advance of doing so and contact you directly about the change if we have your data on file.

View our APEC CBPR certification >

View our APEC PRP certification >

https://www.apple.com/legal/privacy/contact/

https://support.apple.com/HT201232

https://privacyseals.bbbprograms.org/seal/Confirmation/1114171343

https://privacyseals.bbbprograms.org/seal/Confirmation/195838664

What Is Personal Data at Apple?

Your Privacy Rights at Apple

Personal Data Apple Collects from You

Personal Data Apple Receives from Other Sources

Apple’s Use of Personal Data

Apple’s Sharing of Personal Data

Protection of Personal Data at Apple

Children and Personal Data

Cookies and Other Technologies

Transfer of Personal Data Between Countries

Our Companywide Commitment to Your Privacy

Privacy Questions