ASUS Announces NVIDIA GeForce RTX 3050 Series Graphics Cards

The GeForce RTX 30 Series family expands with new ROG Strix, ASUS Dual, and ASUS Phoenix models

Key Points

ROG Strix GeForce RTX 3050 graphics cards deliver premium cooling and power delivery
ASUS Dual GeForce RTX 3050 graphics cards maximize compatibility and cooling efficiency for small chassis
ASUS Phoenix GeForce RTX 3050 graphics cards offer high performance in a compact, robust package

ASUS today announced five versions of the new NVIDIA GeForce RTX 3050 graphics card, bringing the NVIDIA Ampere architecture to a wider audience than ever before. Armed with 8GB of VRAM, robust cooling and exceptional durability, the new ROG Strix GeForce RTX 3050 8GB, ASUS Dual GeForce RTX 3050 8GB, and ASUS Phoenix GeForce RTX 3050 8GB stand ready to upgrade gaming rigs around the world.

The NVIDIA GeForce RTX 3050 is the first 50-class desktop GPU to power the latest ray-traced games at over 60 fps. The RTX 3050 comes equipped with 2nd generation RT cores for ray tracing and 3rd generation Tensor cores for DLSS and AI. Ray tracing is the new standard in gaming, and the RTX 3050 makes it more accessible than ever before.

ROG Strix leads the way

Built on the DNA of the NVIDIA Ampere architecture stablemates that came before it, the ROG Strix GeForce RTX 3050 8GB delivers potent gaming performance, cool temperatures, and whisper-quiet noise levels for those who dare. Chiseled cutouts, angular lines, and metallic accents lend the shroud an air of mastery, while an addressable RGB LED ROG logo on the backplate and a full-length light strip let users coordinate the look of their build through Aura Sync.

This aggressively-styled shroud wraps a beefy 2.7-slot heatsink built to wick heat away from the GPU’s hotspots through a baseplate finished with our MaxContact process. This finish improves contact with the GPU chip itself, increasing heat transfer into the heatpipes and fin stack above. The baseplate also covers the card’s GDDR6 memory modules to keep them running at optimal temperatures.

A trio of nine-blade Axial-tech fans keep a steady stream of cooling air moving through the high-surface-area fin stack so that the GPU can sustain its highest level of performance throughout a gaming session. To minimize turbulence and focus the air stream on the heat-producing components, the side fans spin counterclockwise.

The vented backplate offers a key assist in the cooling process by allowing hot air from the heatsink to more easily enter a case’s natural airflow path, and a pair of FanConnect II headers lets users dedicate case fans to the control of the GPU so that they get the cooling performance they need while gaming. When the graphics card is idle or under light loads, its fans can drop into 0dB mode for silent operation.

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ROG Strix GeForce RTX 3050 is built from the ground up to maintain a high level of performance over the long term. Extra-durable SAP II capacitors are ready to stand up to heavy loads in tandem with premium chokes and MOSFETs.

The Auto-Extreme assembly technology—used across the ASUS NVIDIA GeForce RTX 3050 lineup—picks, places and solders each component to the card’s PCB without any human interaction for maximum precision and reliability.

Compact ASUS Dual and ASUS Phoenix cards deliver outsized performance

The triple-fan cooling solution of the ROG Strix GeForce RTX 3050 8GB offers supreme cooling power, but a microATX or Mini-ITX case might not have the dimensions to contain it. For smaller builds, the ASUS Dual GeForce RTX 3050 8GB and ASUS Phoenix GeForce RTX 3050 8GB pack GeForce RTX gaming prowess and great cooling performance into slimmed-down, compact packages.

Dual GeForce RTX 3050 8GB harnesses a pair of fans with the proven ASUS Axial-tech design to maintain airflow on a dense array of heatpipes and fins. 0dB lets those fans drop down into silent operation when loads and temperatures permit. Subtle lighting cues and a minimalist design make this graphics card an unobtrusive addition to any build.

For something even more tightly packed, ASUS Phoenix GeForce RTX 3050 8GB offers the power of NVIDIA Ampere architecture as a great fit for machines of all sizes. Armed with a sturdy aluminum backplate and an Axial-tech fan, this graphics card offers the gaming and cooling performance that users demand in a slim, stout package.

As with ROG Strix GeForce RTX 3050 8GB, the ASUS Dual and ASUS Phoenix cards employ the ASUS Auto-Extreme assembly technology to ensure long-term reliability. A special protective conformal coating on the PCBs of the Phoenix cards goes a step further by protecting them against any potential short-circuits caused by moisture, dust, and debris. ASUS also subjects these graphics cards to a grueling 144-hour validation process to ensure that each one is built to go the distance.

More options for GeForce RTX

The latest generation of NVIDIA graphics cards brings a wealth of new technologies to amp up gaming experiences. If gamers are still on the sidelines looking in at everything that GeForce RTX 30-series GPUs have to offer, now is a great time to upgrade with an ROG Strix GeForce RTX 3050 8GB, ASUS Dual NVIDIA GeForce RTX 3050 8GB, or ASUS Phoenix GeForce RTX 3050 8GB.

Specifications

ROG Strix GeForce RTX™ 3050 OC Edition
ROG Strix GeForce RTX™ 3050
NVIDIA GeForce RTX 3050
8 GB GDDR6
PCIe
®
 4.0 interface
2 x native HDMI
®
 2.1
3 x native DisplayPort™ 1.4a
NVIDIA GeForce RTX 3050
8 GB GDDR6
PCIe
®
 4.0 interface
2 x native HDMI
®
 2.1
3 x native DisplayPort™ 1.4a
ASUS Dual GeForce RTX™ 3050 OC Edition
ASUS Dual GeForce RTX™ 3050
NVIDIA GeForce RTX 3050
8 GB GDDR6
PCIe
®
 4.0 interface
1 x native HDMI
®
 2.1
3 x native DisplayPort™ 1.4a
NVIDIA GeForce RTX 3050
8 GB GDDR6
PCIe
®
 4.0 interface
1 x native HDMI
®
 2.1
3 x native DisplayPort™ 1.4a
ASUS Phoenix GeForce RTX™ 3050

NVIDIA GeForce RTX 3050
8 GB GDDR6
PCIe
®
 4.0 interface
1 x native HDMI
®
 2.1
3 x native DisplayPort™ 1.4a


ASUS Republic of Gamers Announces Wingwall Graphics Card Holder

New brace leverages unused PCIe slots to help prevent graphics card sag

KEY POINTS

Tough aluminum-alloy frame ensures rock-solid support
The holder is easily adjustable, for enhanced compatibility with a variety of graphics cards
ASUS Aura Sync support lets users customize and sync lighting effects with other compatible hardware

ASUS today announced the ROG Wingwall graphics card holder, a specially designed bracket that helps support the weight of the large graphics cards commonly found in gaming PCs. This customizable, easy-to-mount system enhancement joins pre-existing ASUS and ROG graphics card reinforcements — such as integral stiffening frames and full-length backplates — to help DIY builders keep their cards from sagging due to size.

The ROG Wingwall graphics card holder leverages the unused PCI Express
®
 expansion slot brackets in a PC case for installation. Its three mounting holes use a slot’s existing thumbscrews or other mounting hardware to distribute card weight to the holder’s ultra-tough aluminum frame, and help keep the card horizontal. This adaptable and adjustable support platform can slide horizontally and extend vertically to ensure the perfect point of support for graphics cards of almost any shape.

ROG Wingwall is also enhanced by an Aura Sync-capable RGB LED array that casts coordinated lighting and 3D effects through two easily swappable acrylic plates, blending function and form. The pre-installed plate displays a ROG logo pattern, while the second acts as a canvas for users to make their own designs with bundled decals.

Availability & Pricing

Model
Pricing
Warranty
ROG Wingwall Graphics Card Holder
RM380
1 Year Warranty

ASUS ROG Wingwall Graphics Card Holder Specifications

Compatibility
– Supports all ATX size chassis
– GPU length above 18 cm & height under 6.5 cm
Loading Capacity
15 kg
RGB Connector
Aura Sync (3 pin Addressable RGB Lighting)
Dimensions
Holder: 330 x 63 x 11 mm
Color box: 380 x 150 x 60 mm
Weight
Single Holder:   0.248 kg
Product weight (with packaging): 0.612 kg

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ASUS Republic of Gamers Leads The Rise of Gamers at CES 2022

New lineup features latest AMD
®
, Intel
®
 and NVIDIA
®
 chips, several first-mover premieres and incredible gaming gear

KEY POINTS

Latest silicon:
 AMD
®
 Ryzen™ 9 6000 Series and 12th Gen Intel
®
 Core™ CPUs; AMD
®
 Radeon™ RX 6000S Series and NVIDIA
®
 GeForce RTX™ 3080 Ti and 3070 Ti Laptop GPUs
World’s firsts:
 Quad-band AXE16000 WiFi 6E gaming router, 1440p 360 Hz gaming monitor, and 42” OLED gaming monitor with Micro-texture coating
New gaming laptop powerhouses:
 ROG Zephyrus Duo 16, ROG Flow Z13, ROG Zephyrus G14, ROG Strix SCAR and Strix G
An experience true to gaming:
Updated ROG Citadel XV game developed in collaboration with Aim Lab lets attendees experience new products and content

ASUS Republic of Gamers (ROG) today announced the latest gaming devices and gear at the FPS-themed
For Those Who Dare: The Rise of Gamers
 virtual launch event during CES 2022. ASUS Republic of Gamers unveiled multiple first-mover product premiers, several powerhouse gaming laptops with the newest chips, new peripherals to maximize gaming experiences, an updated ROG Citadel XV with an expanded map and new story, and several new ROG bags.

This extensive lineup of gaming innovations includes the ROG Zephyrus Duo 16, ROG Zephyrus G14, ROG Strix SCAR and ROG Strix G gaming laptops; the ROG Flow Z13 gaming tablet; the ROG Fusion II 500 and 300 gaming headsets; the ROG Strix Flare II Animate and Strix Flare II gaming keyboards; the ROG Chakram X gaming mouse; the ROG Swift 360Hz PG27AQN, ROG Swift OLED PG42UQ and PG48UQ gaming monitors; the ROG Rapture GT-AXE16000 gaming router; and multiple ROG Archer bags.

With this year’s comprehensive gaming lineup, ASUS Republic of Gamers is continuing to drive future trends while leaving nobody behind. Embodying this approach, several first-mover products are raising the bar. In the connectivity realm, ASUS has been widely recognized as the best router brand, a legacy that continues with ROG Rapture GT-AXE16000, the world’s first quad-band AXE16000 WiFi 6E gaming router.

For gaming-grade visuals, ASUS Republic of Gamers created the world’s first 360 Hz gaming monitor two years ago and continues to lead the pack this year with ROG Swift 360Hz PG27AQN — the world’s first ever 360 Hz display with 1440p resolution. In addition, understanding all the advantages of OLED displays, ROG developed the world’s first 42-inch and 48-inch OLED gaming monitors with Micro-texture coating, ROG Swift OLED PG42UQ and PG48UQ.

The manifesto for 2022 ROG gaming laptops is to push the limits of performance with leading innovations that empower gamers. Each laptop is equipped with Windows 11, brand-new CPUs from AMD
®
or Intel
®
, the latest GPUs from AMD or NVIDIA
®
, and all-new ROG innovations — including a MUX Switch for optimizing discrete GPU performance, the exclusive ROG Intelligent Cooling thermal design and Liquid Metal Conductonaut Extreme on flagship models.

In true ROG fashion, the launch event took the entire experience to a new level with a refreshed version of ROG Citadel XV, developed in collaboration with Aim Lab and specially created for CES 2022. This year’s edition pushes the envelope for FPS gaming with an entirely new storyline, new characters, enhanced graphics, and new mini games.

It also features an impressive map 18 times bigger than the previous version, special Easter eggs, and much more to explore. Taking place in a rebel armory filled with next-gen ROG armaments, attendees can discover all the new innovations and gear from CES 2022 in the virtual medium that they know and love.

Aim Lab is the training platform of choice for over 20 million gamers around the globe, designed using performance data to help all players get better at the games they love.

Beginning with this year’s ROG Citadel collaboration, the partnership between ASUS Republic of Gamers and Aim Lab will include the co-creation of additional gaming products, hardware and software integrations, and the synchronization of in-game interactive lighting ecosystems, among other potential areas of innovation, all allowing gaming communities to improve and get better together.

Onstage gaming innovations

ROG Fusion II 500 and 300 gaming headsets

The ROG Fusion II 500 gaming headset provides users with unmatched gaming audio with its high-resolution ESS 9280 with Quad DAC™ technology. It offers immersive virtual 7.1 surround sound and 50 mm ASUS Essence drivers for thumping bass and true-to-life sound. In-game communication gets a boost, too, thanks to industry-leading AI Beamforming Microphones with AI Noise Cancelation.

The Fusion II 500 features Game Chat volume control, allowing gamers to prioritize in-game audio or chat to communicate clearly with teammates in the heat of battle. It includes a 3.5 mm connector, as well as USB-C
®
 and USB Type-A connectors for compatibility with PCs, Macs, PlayStation
®
, Nintendo Switch™, Xbox and mobile devices. The Fusion II 300 is identical to the Fusion II 500, minus the 3.5 mm connector and Game Chat volume control.

The comfortable and lightweight Fusion II series headsets include ergonomic ear cushions for a perfect fit. Both offerings provide exciting customization options with multi-color RGB lighting with over 16.8-million colors available for a unique look.

ROG Strix Flare II Animate and Strix Flare II gaming keyboards

The ROG Strix Flare Animate II gaming keyboard is the first keyboard to feature the AniMe Matrix™ LED display, and it allows users to express themselves with customizable images and animations for a unique look. This stylish keyboard offers users metal media keys and volume controls at its top-left corner, plus an ergonomic detachable wrist rest with built-in light diffuser.

The Strix Flare Animate II delivers almost instantaneous response with its 8000 Hz polling rate providing a 0.125 ms response time – up to 8X faster than the competition. It is equipped with swappable ROG NX Mechanical Switches for all keys to allow users to change and install their preferred switch type for a customized feel.

The durable ROG PBT Doubleshot Keycaps have a mid-height profile and shorter stems to reduce key wobble, and feature translucent ROG script to enable RGB lighting to brightly shine through. The ROG Switch Stabilizer mechanism reduces friction to ensure smooth keystrokes and helps to stabilize longer keys.

There is also built-in sound-dampening foam to reduce pinging for better typing acoustics. Lastly, the Strix Flare Animate II includes a USB passthrough port for a convenient connection to other devices.

The Strix Flare II gaming keyboard is similar to the Strix Flare Animate II, but does not feature the AniMe Matrix LED display, swappable switches and light diffuser for the wrist rest. It has a color-customizable ROG logo and is equipped with ROG NX Mechanical Switches with ROG PBT Doubleshot Keycaps.

ROG Chakram X gaming mouse

The Chakram X wireless gaming mouse is the first to feature ROG AimPoint — an ROG-developed optical sensor that delivers a new level of speed and accuracy with up to 36,000 dpi and true 8000 Hz polling rate. The AimPoint sensor offers unmatched precision with a CPI deviation of less than 1% — well below the 3% industry average.

The sensor sensitivity level can be adjusted via the DPI button on the underside of the mouse, or while in play with DPI-on-the-Scroll. The Chakram X features tri-mode connectivity via wired USB, low-latency 2.4 GHz RF and Bluetooth
®
.

The Chakram X has a new concave joystick design that provides a more comfortable grip and is easier to reach than its predecessor. It gives the user gamepad-like levels of control: the joystick can be programmed and used in analog or digital mode, along with four buttons to mirror the A, B, X and Y buttons.

The left and right mouse buttons on top feature a pivoted mechanism to ensure rapid response with a tactile feel. The updated Push-Fit Switch Socket II design is now hot-swap compatible with both 3-pin mechanical and 5-pin optical switches to allow gamers to customize click force and extend the lifespan of the mouse.

The screw-less magnetic top cover and buttons provide easy access to the switches, customizable logo and wireless RF receiver bay. The Chakram has 100% PTFE mouse feet and includes the ROG Paracord for smooth, unrestricted movement, even while charging. For added convenience, the rechargeable battery can be topped up via USB or wireless Qi.

ROG Swift OLED PG42UQ and PG48UQ gaming monitors

The ROG Swift OLED display range includes the Swift OLED PG42UQ – the world’s first 42-inch OLED gaming monitor with Micro-texture coating, and the larger 48-inch Swift OLED PG48UQ for users looking for a more immersive experience.

Both displays showcase 4K visuals at 120 Hz, and make full use of OLED technology features such as 1,000,000:1 contrast ratio, 0.1 ms response time, plus true 10-bit color and 98% DCI-P3 color coverage. These displays are also factory pre-calibrated to Delta E < 2 color accuracy.

Unlike other OLED displays, ROG Swift OLED series monitors feature the new anti-glare Micro-texture coating on the panel surface to reduce glare, allowing viewers to see more precise onscreen colors.

These displays also boast a unique thermal solution with a custom heatsink and internal airflow layout designed to optimize heat exchange. These keep operating temperatures below 50˚ C (up to 16% lower than competitor models) and still reach a peak brightness of 900 nits.

The Swift OLED displays include HDMI
®
 2.1 FRL to offer gamers full 48 Gbps bandwidth to support native 4K 120 Hz visuals without chroma subsampling. Console gamers can also take advantage of variable-refresh-rate technology and auto-low-latency mode for super-smooth, lag-free gaming visuals.

In addition, the Swift OLED displays have an array of connectivity features including two HDMI 2.1 and two HDMI 2.0 ports, DisplayPort™ 1.4 and a USB hub.

ROG Swift 360Hz PG27AQN NVIDIA esports monitor

The ROG Swift 360Hz PG27AQN NVIDIA G-SYNC
®
 esports monitor with NVIDIA Reflex technology features the world’s first 1440p, 360 Hz display for a no-compromise, crystal-clear, ultra-responsive competitive gaming experience. It features Ultra-fast IPS technology, giving it extremely fast response time for an LCD monitor.

This technology leverages a new kind of liquid crystal that offers higher birefringence and lower viscosity, enabling the shutter to switch faster and reflect light from the backlight. The liquid crystal molecules have also been arranged for greater efficiency, ultimately boosting responsiveness and speed.

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Conventional displays have a single-layer voltage driver to switch the liquid crystals from the upper-left to the bottom-right corner of the display. The ROG Swift PG27AQN uses a dual-layer voltage driver, enabling the liquid crystals to switch from the upper-left and bottom-right corners simultaneously for a smoother, more consistent image.

The PG27AQN is an NVIDIA G-SYNC display that offers super-smooth visuals and faster response with variable overdrive, making it perfect for competitive play. It also includes the NVIDIA Reflex Analyzer to measure end-to-end system latency when paired with an NVIDIA Reflex mouse.

ROG Rapture GT-AXE16000 gaming router

The ROG Rapture GT-AXE16000 is the world’s first quad-band WiFi 6E gaming router. ASUS engineers have unlocked the full potential of four bands — 2.4 GHz, two 5 GHz bands, and 6 GHz — with 160 MHz channels in the 5 GHz and 6 GHz bands to deliver the fastest speeds possible.

It features a flagship next-gen Broadcom WiFi chipset and CPU to improve maximum network throughput by 18% for lightning-fast, accelerated data transfers and an optimized gaming experience. With ASUS RF technology and other exclusive ASUS technologies, RangeBoost Plus leverages multiple upgraded ASUS features that improve WiFi signal range and overall coverage by up to 38%.

The Rapture GT-AXE16000 offers numerous connections including dual 10 Gbps ports, a 2.5 Gbps WAN port and four 1 Gbps LAN ports. The quad-band capabilities of the Rapture GT-AXE16000 also provides users with more choice when connecting to an AiMesh system.

For users with WiFi 6E devices, one of the 5 GHz bands can be used as a dedicated backhaul to the central router, so the other three bands are free for device connections. Additionally, the 6 GHz band can be used as a backhaul when used with another WiFi 6E router to provide cleaner and faster transmission between two routers for an optimized mesh experience.

Powerhouse gaming laptops

ROG Zephyrus Duo 16

Reaching new heights of innovation for dual-display laptops, ROG Zephyrus Duo 16 delivers a ScreenPad Plus™ secondary screen. This panel rises up and slides back to meet the primary display as the laptop opens via a new 4-directional hinge. Compared to the previous generation, this closes the gap between the two displays, providing a near-bezel-less experience for true immersion.

For the main display, there are two groundbreaking panel choices. The first is a new ROG Nebula HDR display — a QHD, 16:10 mini-LED panel that boasts a refresh rate of 165 Hz and is VESA DisplayHDR™ 1000 certified with a 100,000:1 contrast ratio.

The second option is a brand-new ROG-exclusive display co-developed with BOE called a Dual Spec panel, which is able to switch between 4K 120 Hz and Full HD 240 Hz for greater control over resolution versus framerate. Pixel Acceleration Technology ensures lightning-fast upscaling in the Full HD mode, for crystal clear images at competitive framerates.

This Windows 11 machine is powered by an AMD Ryzen™ 9 6980HX CPU and an NVIDIA GeForce RTX™ 3080 Ti laptop GPU at 150 W with Dynamic Boost for high-end horsepower, bolstered by an upgraded Liquid Metal Conductonaut Extreme solution that decreases CPU temperatures by up to 15° C compared to traditional thermal pastes.

The AAS Plus 2.0 air intake from the raised secondary screen creates 30% more airflow above the fans for keeping these top-tier components cool, and a MUX Switch ensures that users get every frame possible in competitive scenarios.

This incredible device also delivers a keyboard with 1.7 mm of travel and per-key RGB, six speakers with Dual Force-Cancelling Woofers, Dolby Atmos, and Hi-Res audio to round out ROG’s flagship for 2022, all housed in a smaller footprint than the previous generation.

ROG Zephyrus G14

The critically-acclaimed ROG Zephyrus G14 is a powerful gaming machine in a stylish, ultraportable form factor with a host of new improvements for 2022. The new Zephyrus G14 comes with Windows 11 onboard, an AMD Ryzen 9 6000 Series processor and AMD Radeon™ RX 6000S Series mobile graphics with a MUX Switch for the best possible performance.

ROG Intelligent Cooling with Liquid Metal and a custom vapor chamber ensures excellent sustained performance from these high-end components, while DDR5 RAM and a 1TB PCIe
®
 SSD enable responsive multitasking across the system.

Designed to offer premium power in an ultraportable package, the sleek Zephyrus G14 is available in Eclipse Gray or Moonlight White, featuring a Prismatic Logo nameplate with a holographic, reflective hue that is sure to turn heads.

The lid is also covered with 14,969 precision CNC milled holes with 1,449 mini LEDs on models with the now-iconic AniMe Matrix display — more LEDs than last year’s model to deliver new animation possibilities.

Zephyrus G14 is also one of the first ROG laptops to feature ROG’s brand-new Nebula display, which offers 120 Hz at QHD with 500 nits of peak brightness, 100% coverage of the DCI-P3 color gamut, and a 3 ms response time — with Dolby Vision, Adaptive Sync, and Pantone
®
 validation for a stunning, color-accurate experience that minimizes stuttering and tearing.

Dolby Atmos, a 3D mic array with two-way AI noise canceling, and blazing fast Wi-Fi 6E round out this portable powerhouse.

ROG Strix SCAR and Strix G

The brand-new ROG Strix SCAR is designed with esports enthusiasts in mind, powered by top-tier components, Windows 11, a high-refresh display, and ROG Intelligent Cooling with Liquid Metal.

Sporting up to a 12th Gen Intel Core™ i9-12900H processor and an NVIDIA GeForce RTX 3080 Ti laptop GPU at 150 W with Dynamic Boost, the Strix SCAR is designed for high-refresh gaming. A MUX Switch ensures top-tier GPU performance, PCIe Gen 4×4 storage boosts lightning-fast load times, and DDR5 4800 MHz RAM provides plenty of memory for multitasking.

ROG Strix SCAR is available in 15-inch and 17-inch models, with the 15-inch offering three IPS display choices: QHD 240 Hz, Full HD 300 Hz, and QHD 165 Hz. The 17-inch SCAR offers QHD 240 Hz or Full HD 360 Hz.

The Strix SCAR models all support Dolby Vision HDR for full-spectrum visuals, together with Adaptive-Sync in the display, delivering stunning picture quality without tearing or stuttering. A 3 ms response time assures clear movement so gamers can make pixel-perfect decisions in frenetic firefights.

A larger trackpad ensures fine-grained control over precision movements when not using a traditional mouse. Sporty dot matrix styling, Aura Sync-compatible per-key RGB lighting on the keyboard and lightbar, and customizable armor caps ensure gamers can flex their own personal style.

The new ROG Strix G15 and G17 are powered by up to an AMD Ryzen 9 6900HX processor and an NVIDIA GeForce RTX 3080 Ti laptop GPU at 150 W with Dynamic Boost for similarly high-end horsepower.

The G15 offers Full HD 300 Hz and QHD 165 Hz display options, while the G17 offers Full HD 360 Hz and QHD 240 Hz for competitive gaming. All of the Strix G models support Dolby Vision.

All displays come with 3 ms response times, and Adaptive Sync. The Strix G also comes in Eclipse Gray as well as two neon color choices that will stand out from the crowd.

All Strix models are equipped with a quad-speaker design and Dolby Atmos spatial sound, which brings soundstages to life with immersive crystal-clear, and lifelike realism in the heat of battle. Two-way AI Noise Cancelation filters out background noise for both ingoing and outgoing communications, so everyone’s voice comes through loud and clear.

In addition, Strix models come with a 90 Wh battery, plus 100 W Type-C charging for on-the-go usage. Wi-Fi 6E and 2.5G LAN provide cutting-edge networking for minimal lag on both wired and compatible wireless networks.

ROG Flow Z13 and XG Mobile

As the world’s most powerful gaming tablet, ROG Flow Z13 packs plenty of gaming horsepower in an ultra-thin, light chassis — with Windows 11, up to a 14-core Intel Core i9-12900H CPU, an NVIDIA GeForce RTX 3050 Ti GPU, a MUX Switch and 5200 MHz LPDDR5 memory.

All this is housed in a retro-futurist design inspired by the 20th-century Space Race, but encompassing ROG’s vision for the future of gaming: ultimate portability.

There are two display options: a 4K 60 Hz display with 85% DCI-P3 coverage, or a Full HD 120 Hz screen with 100% sRGB coverage. Both are 16:10 and offer Dolby Vision for incredible picture quality, Corning
®
 Gorilla
®
 glass protection, Adaptive Sync, 500 nits of peak brightness, and Pantone validation.

Flow Z13 can be played multiple ways, from traditional mouse (using the included screen cover keyboard) to touch input or gamepads, and a built-in kickstand can be opened up to 170° for optimal usage in nearly any scenario.

Since the tablet form factor includes all the powerful components behind the screen, rather than under the keyboard, the ROG Intelligent Cooling solution gets plenty of fresh air for high sustained performance.

For extra gaming horsepower and I/O expansion, Flow Z13 and the updated 2022 Flow X13 are compatible with the XG Mobile family of external GPUs. Gamers can connect it to the 2021 XG Mobile with an NVIDIA GeForce RTX 3080, or this year’s new addition to the XG Mobile family, which includes an AMD Radeon RX 6850M XT GPU. With additional USB ports, DisplayPort and HDMI, and Ethernet, the XG Mobile is ready for anything.

ROG accessories

Laptops are designed to go everywhere with gamers, which is why ASUS Republic of Gamers is also introducing brand new accessories in the Archer series of bags and backpacks. The Archer Messenger 14 is built to carry essential electronics with plenty of small pockets and enough room for up to a 14-inch laptop.

The Archer Backpack 15.6 carries a day’s worth of gear, while the Backpack 17 uses modular compartments to carry gaming, photography, or content creation equipment, including a dedicated tripod strap. The Archer Weekender 17 includes extra padding for larger trips away, and can be carried like a backpack or a duffel to fit any scenario.

All Archer backpacks use lightweight, durable, and water-repellent materials to withstand heavy use, alongside subtle but striking ROG design elements for a unique style.

Learn more about the choice of champions at
http://rog.asus.com


Carousell Media Group Launches Connect to Provide an Alternative to Walled Gardens

Carousell Media Group
, the advertising arm of Carousell Group (Carousell, Mudah.my, ChoTot, OneKyat and Ox Street) today launched Connect. Connect is a first-of-its-kind recommerce programmatic buying platform that deploys best-in-class DSP ad-technology, and is powered by the buying, selling and search data signals generated from the Carousell Media Group’s tens of millions of monthly users across Greater Southeast Asia (Southeast Asia, Taiwan and Hong Kong).

The Connect platform will give advertisers a viable alternative to the closed environments like Google and Facebook, by providing them with full-funnel marketing solutions and enabling them to engage with Carousell Media Group’s audiences on every ad format available across the open internet – video, display, audio and Connected TV.

What really sets the Connect offering apart is the integration of first-party and third-party data sets to deliver end-to-end campaigns with actionable and verifiable results.

“We have witnessed unprecedented growth in recommerce over the last 12 months, that’s being propelled by consumer demand for sustainability as well as e-commerce, and it’s quickly becoming an important component of the consumer-brand relationship. However, because inspiration, discovery and purchase can happen anywhere, we launched the Connect platform to allow brands to reach our buyers and sellers both on and off our marketplaces” said JJ Eastwood, Managing Director of Carousell Media Group.

The platform was initially offered to selected advertisers, with Decathlon being a prominent one.

“We partnered with Carousell Media Group for the first time during our 2021 11.11 campaign in Singapore. Using the new advertising offering called Connect, we targeted active lifestyle shoppers and fitness enthusiasts. Through the platform’s strong affinity with the young fitness-focused community, we generated a large number of website traffic which exceeded our initial expectations from the campaign. Moreover, Connect managed to help us scale this tactical campaign and reach more users in what was a competitive period.” said Charles Tan, Search Engine Marketing Lead, Decathlon.

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Carousell Group platforms get over 150M+ average monthly searches. As part of 2022’s rollout under Connect, Carousell Media Group will be launching new ad products, such as Carousell Search Ads which will enable advertisers to fully leverage real-time keyword searches.

Visit
Carousell Media Group
 for more information.


Chimeraland Launches in Selected Markets

Highly anticipated open-world game now out in five Southeast Asian countries

Chimeraland
, a brand new and vast open-world fantasy game developed by Level Infinite for
PC, Android and iOS
 is now available for players in select regions, including Malaysia, Singapore, Indonesia, Philippines and Thailand.

The exciting new massively multiplayer online title, which features a large scope of exploration, imagination and creativity, racked up over 500,000 pre-registrations in just a few weeks following the commencement of signups in December.

Players in Malaysia are among those who have benefited from the wide variety of pre-registration rewards made available to early adopters. Having seen the favorable response, the development team had also unlocked additional items in recognition of community milestones and targets.

“We are delighted that from today, players in the initial five markets can download and start playing
Chimeraland
. We know that the anticipation and excitement have been building based on the comments on our social media channels and the success of the pre-registration, and we are confident that the game will not disappoint player expectations,” Phyllis Chen, Game Producer at Level Infinite shared.

One of the key features is the focus on Eastern mythology, drawing inspiration from
Classic of Mountains and Seas
, a renowned literary work known for its ancient mythical beasts. Players will have the opportunity to explore a sprawling world covering about 4,000 square kilometers and encounter many fascinating beasts and monsters drawn from mythology.

These creatures are more than just visual treats, as players can battle, tame and even combine them – creating and evolving new chimeras with individual characteristics, forms, and abilities. The potential of transformation is only limited by the player’s imagination, and
Chimeraland
offers hours of rewarding experimentation, creativity and fun.

The virtual world of
Chimeraland
is also notably spherical, similar to the real world. Players will never encounter invisible walls and can enjoy true adventures across a map that includes four continents along with uncharted seas and oceans. With the right pets and skills, players can even take to the skies and space, visiting other worlds and encountering rare star beasts.

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The game’s extremely versatile and creative homebuilding system also allows players to construct their homes in the more familiar environments of
Chimeraland
, or on one of the smaller planets in space.

“Chimeraland
 is all about giving players the freedom to make their own choices and that has influenced everything in the creation of this game. Even the combat system, which has been designed to give players the ability to choose from multiple weapons and use them interchangeably, helps create limitless tactical and strategic choices that ensure both PvE and PvP combat is fun and engaging.”

To find out more and download the game, players should
visit here
 for more details.


Chinese New Year Shopping Made Easy with Samsung’s Festive Season Promotion

Prosperity abounds this Chinese New Year as we look to a roaring new lunar year! Whether you plan on upgrading your home appliances or getting your family a gift to start the year strong, Samsung has your back with its special Festive Season Promotion.

Leap into a smarter and prosperous lifestyle as the promotion will be filled with exciting offers and free gifts. What’s a better way to greet the New Year with wholesome savings and promotions to share with your family and friends on Samsung’s best smart home appliances and TVs!

Here’s a sneak peek at what to consider during this Chinese New Year Festive Season Promotion:

House chores made easy

Why break a sweat when the incredibly smart
Jet Bot AI+ with Intel A.I. Driving
 can do all the hard work – a perfect gift for our parents during the festive season!
A must-have for any modern and health-conscious living space, the
Smart Air Purifer, 60 m
2
is essential especially for those with fur friends.
Clean your laundry with a peace of mind with Samsung’s
Front Load Washer Dryer with AI Ecobubble
TM
‘s Hygiene Steam course which can remove up to 99.9% of bacteria, dust, mites and odor, and sanitize your clothes or bedding while saving up on water and detergent.

An entertainment system you deserve

The
 Neo QLED 8K Smart TV
 gives you stunning images, and its minimal and sleek design will suit any homeowner that’s looking for style, performance, and versatility. It’ll be the perfect addition to your home this CNY for movie nights when your family comes to visit!
For those looking for a do-it-all device,
The Frame

Lifestyle TV
 is the one for you. Turn your space into an art gallery of masterpieces during the day and gear it up for an evening of movie marathon in the evening when the TV is ‘off’.

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Check out what’s in store for you:

Product
RRP
Promo RRP
Promo
Jet Bot AI+ with Intel A.I. Driving
RM4,999
–
Free gift of RM300 Touch ’n Go eWallet credit
Convection Microwave Oven with HOT BLAST™, 35L
RM1,859
–
Free gift of RM50 Touch ’n Go eWallet credit
Smart Air Purifier, 60 ㎡
RM1,799
RM1,599
–
WindFree Premium Plus , 1.5HP
RM2,799
RM2,599
Free gift of RM100 Touch ’n Go eWallet credit
Front Load Washer Dryer with AI Ecobubble™, 21KG Wash & 12KG Dry
RM7,999
–
Free gift of Grill Microwave Oven (MG30T5018CP/SM) worth RM799 & RM400 Touch ’n Go eWallet credit
Side by Side with Family Hub, 660L
RM9,199
–
Free gift of RM400 Touch ’n Go eWallet credit
85” QN900A Neo QLED 8K Smart TV
RM49,999
–
Free gift of RM6,000 Touch ‘n Go eWallet credit and Slim Fit Wall Bracket (WMN-A50EB/XY) worth RM499
65” QN800A Neo QLED 8K Smart TV
RM18,999
–
Free gift of RM1,800 Touch ‘n Go eWallet credit and Slim Fit Wall Bracket (WMN-A50EB/XY) worth RM499
65” The Frame QLED 4K Smart Lifestyle TV
RM9,499
–
Free Gift of 65″ Modern Bezel Brown + Additional Bezel of your choice worth RM 1,398 + 3 Month Art Store Access
LSP9T The Premier Smart 4K UHD Ultra-short throw Triple laser projector

RM39,999
–
Free gift of RM6,000 Touch ‘n Go eWallet credit

Ready to get your home upgraded? Head on to
https://www.samsung.com/my/smartergifts2122/
 to check out the ‘Smarter Gifts for Celebration Promotion’ which will be running until 20 February 2022.


DIZO Ventures Into Malaysia With Two Product Launches – DIZO Watch 2 and DIZO Buds Z

Expects RM30 million for APAC & 30% Malaysian market share in 2022

DIZO
,
 the first brand under the realme TechLife ecosystem, today announced its venture into the Malaysian market with the launch of its two new electronic products –
DIZO Watch 2
 and DIZO Buds Z.

The global AIoT brand comes with proposition for the trendy and tech-savvy, targetting chiefly the fashionable youngsters, ages 15 to 28.  More than just being a technology brand, DIZO embarks on a philosophy and a journey that aims to empower everyone to enjoy their desired life, enhanced by Smart Tech Life.

Pronounced as ‘dee-zoe’, the new brand aims to break the clutter of tech similarities and offer solutions that are aligned to the needs of every different consumer. Urging its consumers to “Be Different”, DIZO offers the technology that complements individuality of a consumer, empowers them, and becomes an extension of their personalities.

Malaysia is a large and emerging market with increasing numbers of tech savvy purchasers in pursuit of smart tech lifestyle products. The brand aims to offer cutting-edge digital products suitable for modern living, starting with DIZO Watch 2 and DIZO Buds Z.  Other products are in the pipeline will be launched here in stages.

DIZO is celebrating its launch in Malaysia with its Super DIZO-Tech Days campaign at Shopee: DIZO Official Store from Jan 24 to 28, 2022 with a store-wide discounts of 70% on its products, starting from RM49.

DIZO products will be introduced soon to countries in Asia, Europe, North America, South America, Africa, etc. DIZO forecasted a turnover of RM30 million of sales for next year for the APAC region and intends to capture 30% of market share in Malaysia.

Built around the mission to offer
Smart Tech Life for Every Different You,
DIZO along with realme, is committed to bring the best of both the brands to its consumers. In fact, DIZO has unflinching support from realme around three key aspects –
Industrial Design, Supply Chain
 and
 AIoT experience
that works perfectly with realme Link.

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DIZO’s focus is to create a portfolio of an entire range of AIoT solutions that consumers can use in their daily lifestyle. And with that focus in mind, DIZO will enter into four major product categories, which are
Smart Entertainment, Smart Home, Smart Care and Accessories
 for its consumers across the world.

DIZO has seamlessly and efficiently integrated the global supply chain with its local operational resources to meet the varied needs of its consumers. Also, the entire core team members come from global technology brands with stellar experience.

DIZO Watch 2

Building up to its commitment of providing Smart TechLife along with premium and trendy solutions at competitive prices, DIZO Watch 2 is a smartwatch bring functionalities and features that complement the health and fitness regime of the users and cater to their everyday styling needs as well.

The
DIZO Watch 2
, with its largest screen (4.3 cm) in the hundred price range, comes in premium metal frame, exciting features and trendy colour options. There are 100+ stylish watch faces to customize to suit your mood of the day.

DIZO Buds Z

It’s more a pair of ear phones.
DIZO Buds Z boasts a classic Natural Light Design and amazing features. The latest stylish earbuds by DIZO come in three stunning colours – Onyx, Leaf and Pearl.

One of the lightest in the segment, each DIZO Buds Z earbud weighs only 3.7g. The ergonomic design with 3-ear tip sizes matches your ear and let you feel nothing but the music.

Follow DIZO on:

Facebook:  @DIZO Malaysia
Instagram: @dizo.malaysia
YouTube:    DIZO Malaysia
Website:
https://bit.ly/DIZOMalaysia
Shopee Store:   DIZO Official store


Esports Platform eGG Network Steps Into Gaming Entertainment With Its First Original Series Dongibab

Watch 6-episodes featuring local gaming talents Jaasuzuran, Uncle Dyy, FattahZie Gaming, Daddy Hood and Ellya Keesha on eGG Network (Ch 800) from 24 January 2022

Astro’s esports and gaming entertainment arm, eGG Network, presents its first original series
Dongibab
(slang for don’t give up), a comedy featuring popular Malaysian gamers and streamers –
Jaasuzuran, Uncle Dyy, FattahZie Gaming
, and
Daddy Hood
, along with Club Mickey Mouse Malaysia mouseketeer
Ellya Keesha
.

Dongibab
Cast

Uncle Dyy as Fatah
who is obsessed with pleasing his parents and stubbornly continues to maintain a non-lucrative cybercafe business as a promise to his father.

FattahZie Gaming as Lukeman
, overly dressed and flamboyant in nature who thinks his dreams of becoming a popular gamer are bigger than his small town.

Ellya Keesha as Lilian
who is an up-and-coming gaming personality with a hard-edged attitude and passion to build of a healthy and sustainable gaming ecosystem.

Jaasuzuran as Juno
a rival of Lilian who believes in seeing others fail to satisfy his obsession to be number one in everything.

Daddy Hood as Mr Canto
whose nickname comes from his love of 90s canto-pop music and is a prominent figure in the gaming world who has a passion for sharing his concept of connectivity.

Dongibab
 Synopsis

The series revolves around Fatah who inherits his father’s cybercafe. While Fatah’s BFF Lukeman thinks there is no hope for the business in their small town, Lilian and a bus full of gamers get stranded there. Without mobile reception, their only hope for internet access is at Fatah’s cybercafe.

Unfazed by the circumstances, Lilian is determined to see her gaming festival comes to fruition, even if it means organising it in the small town and receives support from prominent gamer Mr Canto, while Juno wants to see her fail.

Uncle Dyy
,
FattahZie Gaming
and
Daddy Hood
who have built a fanbase through livestreaming find themselves in front of a different kind of camera lens. They share their experiences of being in their very first scripted production.

Uncle Dyy
– “I happy sebab dah lama teringin nak berlakon, and dapat peluang ini untuk berlakon. Dapat belajar something new for myself. Looking forward to explore more.”

FattahZie Gaming
– “Saya seronok bila bekerja bersama rakan-rakan sekerja iaitu streamers. Walaupun pertama kali berlakon dah terus jadi main cast membuatkan saya rasa terharu dan bangga. Harap lakonan kami nampak natural.”

Daddy Hood
– “Happy bila dapat pengalaman first time jadi main cast. Bukan senang nak deliver mood, moment dan jadi character yang lain. Harap lakonan saya tak agak kayu. Tapi saya happy dapat berlakon dengan kawan kawan & habiskan scene on time!”

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Accompanying them is entertainment veteran
Jaasuzuran
who was with ERA for 5 years, a movie actor, singer songwriter and who has also amassed a livestreaming fanbase. He shared his experience saying, “Saya berbesar hati dan bangga kerana diberi peluang untuk berkerjasama dengan rakan-rakan streamer besar di Malaysia. Terasa paling mantap dan excited!”

Ellya Keesha
takes her experience from being a mouseketeer for Club Mickey Mouse Malaysia to
Dongibab.
She said, “I was nervous at first because I’m not a gamer or streamer and this is my first time becoming one of the main casts, but in the end, it was such a joy working with everyone. Seronok sangat dapat bekerja dengan streamers yang power dekat Malaysia, diorang semua humble & kelakar, selalu menghiburkan semua orang dekat set walaupun dah pukul 12 pagi. It was great to see everyone working hard to make this happen and I’m hoping for the outcome to be great too, InsyaAllah.”

Nicholas John, Head of Sports, Astro said,
“eGG Network wants to push our gaming talents beyond its own community to step into the realm of mainstream media and to interact with a wider audience. Our first original
Dongibab
takes us a step closer to deepen our engagement with Malaysian gamers especially the digital natives. Gamers, stay tuned as we have more exciting new content in addition to opening our first online eGG Network store.

We are privileged to onboard eGG Network exclusive talents, namely Daddy Hood, FattahZie and Jaasuzuran, as well as Uncle Dyy as our ambassador. They have huge potential to succeed beyond Malaysia and we aspire to help them discover their talents and win on a regional stage. Malaysian gaming fans can expect to see more of them on eGG Network.

We would also like to thank our main sponsor, Genshin Impact, who have likeminded goals in supporting the Malaysian gaming community, and who believe that these talents can grow through local content and productions.
Dongibab
is also supported by myBurgerLab, Sun Cycle Malaysia and BenQ.”

Watch 6 episodes of
eGG Network’s Original series
Dongibab
from 24 – 29 January 2022 at 9:30PM daily on eGG Network (Ch 800)
, and stream on demand on the Ultra Box or Astro GO app.
Dongibab
is also available on Sooka. Fans can also watch behind the scenes content on eGG Network’s social platforms on
Facebook,
Instagram
and
YouTube
.


Enjoy Pakej Jimat 109: 30Mbps Broadband and Astro’s Primary Pack at RM109.99

With
Pakej Jimat 109
, Malaysians can now install home fibre internet and get more than 90 Astro channels for only
RM109.99/month
. This bundle offers unbeatable value as customers can save RM39 a month on their Astro Primary Pack and 30 Mbps broadband subscription.

Primary Pack customers can enjoy the best of local and international favourites such as, reality hit shows,
 The Masked Singer S2 Big Stage 2022
, popular Malay drama,
Ex Aku Pontianak,
 Korean dramas,
The King of Tears,

Moonshine
,
Through the Darkness
, English series,
Law & Order: Special Victims Unit S22, The Amazing Race S33
, Chinese shows such as,
Chinese New Year Countdown Gala 2022, Hua Hee Bai Ti Gong,
 and a special channel for the Chinese New Year,
ÜHUU Action!
 offering exciting Chinese action movies from now until 15 February 2022.

Customers on the Primary Pack will receive the Astro Ulti Box and complimentary access to Astro GO which allows them to stream videos at their convenience anytime, anywhere. In addition, customers will be able to catch up and binge watch their favourite shows, as Astro Ulti Box has 200 hours of Cloud Storage and access to Video on Demand. The Astro & Broadband bundle is unique as it not only caters to the connected lifestyle of a modern family, but also individuals’ needs for information, entertainment and staying connected.

For customers who would like to enjoy more content and 4K UHD, they can upgrade to the Entertainment Plus Pack and 30Mbps at RM199.99/month for full access to Netflix on the Astro Ultra Box. The Ultra experience includes
4K UHD, Cloud Recording
 seamless access across multiple device screens, Play From Start and Live Pause functions.

Interested customers and for more information on all available offers, please call 03-7481 3000 or visit
https://promotions.astro.com.my/details/pakej-jimat-109

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Get Your HONOR MagicBook X 15 And Enjoy RM300 OFF During The HONOR CNY Celebration

Join in the CNY HONOR fire-cracking-promo on Shopee or Lazada with free gifts total worth up to RM5 million

Year 2022 just keeps getting better with HONOR Malaysia taking the CNY celebration in style with the CNY sale via online platforms of both their
HONOR Lazada Flagship Store
 and
HONOR Shoppe Official Store
 commencing from 18 Jan to 25 Jan 2022, with free gifts total worth up to RM 5 million up for grabs!

The HONOR CNY Celebration sale will put the HONOR MagicBook X 15, a powerfully compact laptop as the limelight and the ideal laptop for grabs for the year of the tiger. Both the i3 and i5 versions are given an exclusive RM 300 CNY slash, with now discounted prices at RM 1,999 and RM 2,599 respectively.

HONOR CNY Celebration Online Sale

#1 HONOR MagicBook X 15 – Powerfully Compact, Premium Lightweight and Eye Comfort FullView Display

With a stunning 15.6-inch Eye Comfort HONOR FullView Display, a 4.8mm ultra-slim bezels on three sides and an 84% screen-to-body-ratio, the HONOR MagicBook X 15 provides a superior viewing experience and excellent picture quality, appreciating the fine details on the screen.

Best for its long usage and suiting the style of those who spend long hours on screen, this is the ideal laptop on a budget for students. Students will be relieved to see the HONOR MagicBook X 15 verified with the TÜV Rheinland Low Blue Light Certification and TÜV Rheinland Flicker-free Certification, allowing enhanced eye protection and a comfortable viewing experience while studying, working, or binge watching TV shows. With heavy duty usage workable with ease and efficiency, this will be one to snatch for this CNY sale!

Product
Original Price
Exclusive Offer
HONOR MagicBook X 15 (intel i5 8GB + 512GB)
HONOR MagicBook X 15 (Intel i3 8GB + 256GB)
RM2,899
RM2,299
RM2,599
RM1,999

Other products with free gifts are as below:

Product
Free Gifts
Online
 Exclusive Additional Free Gifts

(18 – 25 J
an 2022
)
HONOR 50
HONOR Choice Earbuds X
HONOR Hand Strap Case
HONOR 50 Lite
HONOR Thermal Flask
HONOR Gift Box
HONOR MagicBook 15 (intel i5 16GB + 512GB)
HONOR MagicBook Pro
HONOR MagicBook 14 (AMD 8GB + 512GB)
HONOR Backpack
Logitech Mouse
Office 365 Personal
AM61 Bluetooth Earphone
HONOR MagicBook 14 (AMD 8GB + 256GB)
HONOR MagicBook 15 (AMD 8GB + 256GB)
HONOR Backpack
Office 365 Personal
AM61 Bluetooth Earphone

#2 HONOR 50 – HONOR’s Best Vlogging Phone from only RM1,699 onwards

There is nothing better than creating memories this Chinese New Year. The HONOR 50 makes everything so convenient at ease! With six multi-video modes, enjoy one-stop vlogging experience when you capture any photos or videos, now without the need of any tedious post editing!

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By having the 108MP main camera and a 32MP HD front camera, you can now upload your Insta stories without any intense editing! For only RM 1,699 onwards, grab your very own HONOR 50 from Shopee or Lazada to take away both the HONOR Choice Earbuds X and HONOR Hand strap Case too! Time to show off those camera skills this CNY!

#3 HONOR 50 Lite – The super affordable smartphone with flagship-level experience for only RM999

A bargain at RM 999, the HONOR 50 Lite is packed with the 66W HONOR SuperCharge, powering up the needed capacity for a non-stop fun gaming and binge watching your favourite videos. Not bad for a CNY gift for any family members who can’t keep their eyes away! To double up the fun, shop from Lazada HONOR Flagship Store or Shopee HONOR Official Store now to receive a FREE thermal flask and an additional HONOR speaker gift box!

Not shying away from a smartphone with eye care, the HONOR 50 lite is equipped with the world’s first TÜV Rheinland Certified Hardware-level Eyecare LCD Display and 1.05mm Super Narrow Bezel, giving a viewing pleasure of 94.4% screen to body ratio. The 64MP Quad Camera gives the depth of a premium camera setup to capture photos in stunning details, perfect for the CNY reunion family photo!

#4: HONOR MagicBook Series (AMD)

The laptop series boosts the business elite in the shape of the HONOR MagicBook 15 AMD – a 15-inch behemoth at RM 2,699 – while the HONOR MagicBook 14 AMD comes at RM 2,699 for the 8GB + 256GB version while and the 8GB + 512GB version is sold at RM 2,999. Multi-task your way with style with the multi-screen collaboration to increase the convenient level further when you pair with the HONOR 50 just with a simple tap, giving access of your smartphone files on your laptop. Multi-tasking is now just a few taps away.

#5: HONOR MagicBook Pro

The HONOR MagicBook Pro is one to consider as a viable CNY gift, with its narrow bezel display giving an immersive experience with a powerfully compact and lag-free experience during your online video calls, ensuring your Zoom meeting doesn’t have stutters.

The HONOR MagicBook series are all proudly trademarked with HONOR’s signature TÜV Rheinland Low Blue Light & TÜV Rheinland Flicker-free Certification, giving minimal eye fatigue experience and stress on the eyesight – so you can binge watch all day with tasks on hand without worries. A 65W portable charger allows fast charging to juice up whenever required.

Grab your favourite smartphone and laptops with the HONOR CNY Celebration Sale! With free gifts total worth up to RM5 million, take the fun in from today till 15 February 2022 via
HONOR eStore
,
Lazada
,
Shopee
, Digi, Maxis, Senheng and senQ, or visit HONOR flagship stores and HONOR authorised stores! Trust us, this is a deal you don’t wanna miss out! While you’re there, go and grab yourself HONOR’s best vlogging phone, the HONOR 50!


Experience Enhanced Colour Accuracy With HUAWEI P50 Pro With An Elegant And Minimalistic Design

To create a classic means going beyond the past to reach new heights. Since its inception, each generation of the HUAWEI P Series has been the perfect blend of technology, aesthetics and smart photography.

To date, the P Series has always maintained an unwavering commitment to quality, style and photography, with each generation representing the peak of mobile imagery innovation at the time and earning a place as a true classic in smartphone photography.

All-Encompassing Double Rings For A Timeless Look

The HUAWEI P Series has always been about the perfect marriage of aesthetics and photography. The HUAWEI P9 was the first to show the world the innovative Leica Dual Camera design, the HUAWEI P20 Series added the pro-grade equipment lexicon to the consumer electronics industry.

And now, HUAWEI P50 Pro takes camera design back to its roots and introduces the all-new True-Form Dual-Matrix Camera Design.

The revolutionary and iconic double ring setup not only passes along engaging emotions, but uses proportion, structure and geometry to create the ultimate technological aesthetic, one that alludes to limitless possibilities and showcase the beauty of art and pure structure.

Elegance In Simplicity: Truly, A Beauty To Behold

On colourways, the new HUAWEI P50 Pro represents HUAWEI’s pursuit towards simple elegance, expressed in a more premium and refined look for discerning consumers. The HUAWEI P50 Pro is presented in novel colourways – Cocoa Gold and Golden Black.

Cocoa Gold is visually enchanting, elegant and versatile; it is also subtle, yet premium. Golden Black is a colourway created with added gold accents, which gives it a fashionable and refined twist.

Gracefully Lightweight

HUAWEI P50 Pro comes with a 6.6-inch 3D curved display, centrally located hole punch, 120Hz refresh rate, 300Hz touch sampling rate an overall thickness of 8.5mm, 4,360mAh battery and a weight of about 195g. Compared to the previous generation, HUAWEI P50 Pro has a bigger display and battery, weighs lighter as well as an IP68 rating.

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It supports the P3 wide colour gamut, enabling richer, more accurate colours displays. HUAWEI P50 Pro’s screen supports 1.07 billion colours, allowing it to produce colours in higher dynamic range. It also features a refresh rate of up to 120Hz for a smoother display and a touch sampling rate of 300Hz to provide a faster display response time.

Ladies and gentlemen, the time is almost here. Be sure to stay tuned and keep your eyes and ears wide open for more news surrounding the HUAWEI P50 Pro, the Legend Reborn.


Follow Your Inspiration Anytime Anywhere with the Galaxy S21 Ultra 5G

Are you someone who loves relaxing with a cup of coffee while sketching or someone who just enjoys doodling while taking notes? Well, if you enjoy creating art to express your creativity, then the Samsung Galaxy S21 Ultra 5G is just for you!

The Galaxy S21 Ultra 5G, the first ever smartphone in the S series with S Pen compatibility, is the perfect device to get your creative juices flowing, no matter if it’s to spontaneously jot down notes, edit a photo, or sketch out prompt ideas for that next project. Note-taking has never been easier through the S Pen’s
handwriting functions
.

Not only can you create reminders, but you can even convert your handwritten notes to text for better legibility. If you are a visual learner, then the S Pen will definitely come in handy as you can create drawings or add in doodles while you take down notes. Moreover, the various pen options, such as different colours and writing styles can also make your notes more aesthetic and organised.

Not only that, but you can also use your S Pen to draw on thin air when recording with your phone’s camera via the
AR Doodle
 feature. All you need to do is tap on AR Zone in the Camera app then tap AR doodle and that’s it!

Now, you just find a subject – may be yourself, your pet, your friends, or even the scenery, begin recording and draw away! This feature truly allows you to express your creativity in the most fun and entertaining way possible.

Challenge your imagination with the Galaxy S21 Ultra 5G and S Pen! No pencil or paper is needed when it comes to drawing out your ideas or jotting down notes, making it all the more convenient to sketch and write whatever you want at any time or place!

Galaxy Unpacked 2022

Join Samsung Electronics on
Wednesday, February 9, 2022,
 for the next Galaxy Unpacked as we set an epic new standard for smartphones with the most noteworthy S series ever created.

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From now until 9th February, register your interest at
www.samsung.com/my/unpacked/
 to receive first-hand updates on Samsung’s newest innovations. Plus, receive RM200 Samsung e-voucher which you can use after you pre-order the next Galaxy!

For more information on the Galaxy S21 Ultra 5G, head on to:
https://www.samsung.com/my/smartphones/galaxy-s21-5g/buy/


Galaxy A03 is Only RM469 But Comes With An Amazing 48MP Camera

Taking pictures or recording videos are no longer a hassle with a smartphone. Due to bulky design, heavy weight and high price, cameras are usually not favored. Save yourself the troubles and opt for a smartphone instead.

Not only it’s a lot cheaper, but it’s also lightweight and sleek. The all-new device recently launched by Samsung weighs only 196 grams.

Perfect for anyone from students to elders, this entry-level device is not to be frowned upon.

High-quality results at an incredibly low price – it’s only possible with the Galaxy A03. Packed with a 48MP F1.8 main camera, you can simply take high-resolution photos and videos whenever you wish to, even at night. With the 2MP F2.4 depth camera, you add focus to the subject of your image and adjust how blurry you want the background to be with Portrait Mode.

If you want to take beauty shots of your makeup looks or simply to capture memories when you’re reunited with your friends or family, the 5MP F2.2 front camera will let you take flawless selfies.

If you want more storage space, you can always upgrade with a microSD card up to 1TB – now you can take as many pictures and videos as you want.

Available in three colours – Black, Blue and Red – this affordable device can be yours with a retail recommended price of RM469 for 3GB RAM with 32GB of internal storage or RM549 for 4GB RAM with 64GB of internal storage.

For more information on the Galaxy A03, visit
https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a03-blue-32gb-sm-a035fzbdxme/

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Get Creative in The Office This Chinese New Year with Epson

With Chinese New Year just around the corner, many families are preparing for a huge day of celebration. Although Chinese New Year may not be celebrated like how it was in the past years due to the obvious hurdles, there’s still other creative ways in which we can celebrate the occasion.

Traditionally, in the days leading up to Chinese New Year, many families organise an open house and invite friends, neighbours, fellow workers, and relatives. A lot of people will donate some money to a charity that they admire, and most will spend time cleaning up the house and sweeping away any ‘bad luck’ to make way for good fortune. Red decorations and cut out paper couplets with words such as ‘happiness’, ‘wealth’ and ‘longevity’ are put on display to welcome in all of the new luck.

But the celebrations aren’t just happening in homes across Malaysia. There has been an increase in celebrations between work mates, whether it be food, gifts or decorations around the workplace, as many businesses are promoting the idea to boost team moral and give employees a new experience.

Decorations around the office can be a great way to get into the spirit of things leading up to Chinese New Year. One of the best ways to decorate your office this Chinese New Year is to create a
Photo Wall
 with your fellow workers.

Photo walls look fantastic, and when made with good quality photos, thought and cohesion, they can transform what was once a boring wall, into a work of art.

But where to start?

Here are 5 tips to help you create beautiful photo walls for your office this Chinese New Year 2022:

1.
Prepare your images –
The first step is to collate your images and work out how many images you want to use. Gather the images that you are thinking of using, either from your computer, camera or printed images from past company events. Then, have a think about what they might look like when combined. The idea is to have a nice blend of colours without too much contrast from one to another.

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For CNY, red is the dominant colour used, a lot of your images will contain some kind of red in them, so try and gather images with colours that help enhance this. Epson printers are well known for producing good quality, crisp, vibrant colours that will make this step a breeze.

2.
Collage & Scan –
If you are using printed photos, consider combining them together and scanning them to form a larger picture that will fit your preferred layout. This way, you can have more with a creative touch to your photo wall. Try using one of
Epson’s perfection range of scanners
 that offers astonishing scanning quality and versatility for your office.

3.
Positioning your frames –
Once you’ve picked out your photos and the number of frames, think about where you will position them on them wall. There are several different styles you can use. The right positioning of frames can make a huge difference for the result of your photo wall.

4.
Use a good quality printer –
There’s nothing more annoying than spending time on a project and not being able to get the results you wanted because you don’t have the right tools. A great way of getting the most out of your photo wall is to have clear and sharp images.
Epson ink tank photo printers
 are easy to use, provide incredible results and can be used not only for printing great photos, but for everyday tasks, in the office or at home.

5.
Get a second opinion –
Although they can look amazing, it can be tough getting your photo wall perfect. Getting a second opinion from a colleague or friend on the design you’ve chosen for your wall can help you get the result you wanted!

Good luck and Happy Chinese New Year!
 For information about Epson printers and scanners, visit:
https://www.epson.com.my/business-solutions


Get Ready For A Better Year With HUAWEI Better Together 2022

Kickstart the beginning of new year with HUAWEI brand new devices and grab wonderful gifts with purchase of selected HUAWEI products

2022 New Year resolution offer us a chance to improve and make concrete change for the better. Whether it is for work, health or entertainment, we are motivated to be more productive, healthier, and have more quality leisure time to spend with family and friends.

With that, HUAWEI understands the needs of consumers and wish to have a better 2022 together with all Malaysian fans by providing a variety of products, to help them fulfil their goals easily.

Great deals – HUAWEI nova 9, MatePad 11, WATCH GT 3 and MateBook D15

Starting from 10 January to 20 February, a series of products are available with incredible promotion including pleasant Gift Box, discount up to 40% off for HUAWEI Care purchase1, lucky draw and more.

HUAWEI nova 9 equipped with flagship-level photography system of 50MP Ultra Vision Camera, 1.07 billion original color display with 120Hz refresh rate screen and 66W HUAWEI SuperCharge to provide consumers a fashionable and strong performance, whether its for day or night.

HUAWEI nova 9 is coming with attractive free gifts1 such as HUAWEI FreeLace, Wireless Charging Table Lamp, 20% off for HUAWEI Care and lucky draw. Other than the HUAWEI nova 9, consumers can get the HUAWEI nova 8 (RRP: RM1,899) with RM200 instant rebate.

If you are looking for an all-rounded tablet, the HUAWEI MatePad 11 is your absolute choice! It is the HUAWEI’s first tablet that supports 120Hz screen refresh rate, bringing a smoother visual experience for gaming and video watching.

Starting from RM1,999, the HUAWEI MatePad 11 also comes with HUAWEI Smart Magnetic Keyboard and HUAWEI M-Pencil (2
nd
 Generation) total worth RM998, Wireless Charging Table Lamp worth RM99, 20% off for HUAWEI Care and lucky draw.

It is no doubt that HUAWEI MatePad 11 is valuable as it is built to boost the productivity and creativity for both working adults and students. When connected with the HUAWEI M – pencil (2
nd
 generation) and Smart Magnetic Keyboard, users can use it for notes taking, messages replying, making annotations and drawing with ease, precision and instant response.

Time is priceless, health is priceless and so you are. The HUAWEI WATCH GT 3 (46mm) smartwatch powered by HarmonyOS has 2-weeks long battery life. It works as a professional private trainer, providing more than 100 workout modes. It also comes with premium ID design, supports 24/7 blood oxygen and heart rate monitoring.

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HUAWEI WATCH GT 3 46mm and 42mm is only priced at RM999 (Black Fluoroelastomer Strap) and RM1,099 (Leather Strap) respectively. With the purchase, you will receive a Simple Home Gift Package worth RM99, 20% discount for HUAWEI Care and lucky draw as well.

A great device brings not only productivity but also creativity and possibilities. HUAWEI MateBook D 15 equipped with IPS 15.6” HUAWEI FullView Display, 16:9 aspect ratio and Full-HD 1920 x 1080 resolution, allowing  every image display clear and sharp.

To serve more consumers in different categories, HUAWEI MateBook D15 comes with pleasant gifts such as HUAWEI Backpack, HUAWEI Bluetooth Mouse, Work Efficiency Gift Package, up to 40% HUAWEI Care promotion and lucky draw. HUAWEI MateBook D15 is definitely one of the options when you plan to buy a new laptop.

Embrace Connectivity within Devices

With HUAWEI nova 9, controlling multiple devices at once is easy and effortless. Super Device feature enables users to easily control or set up multi-device collaboration such as the HUAWEI Vision S, FreeBuds, MatePad and MateBook.

For example, users can tap on the HUAWEI MatePad icon to activate Smartphone-Tablet Multi-screen Collaboration; tap the HUAWEI MateBook icon for Smartphone-PC Multi-screen Collaboration or tap the HUAWEI FreeBuds icon to seamlessly switch their audio output to their HUAWEI earbuds.

Multi-screen Collaboration supports tablet and PC interactions by offering three modes. Mirror mode lets users project the PC screen onto the tablet, transforming the tablet into a drawing pad that can be paired with the HUAWEI M-Pencil (2nd generation) for quick sketches and signing documents.

Extend Mode to allow the HUAWEI MatePad 11 as a second screen for the PC, users can enjoy even more space for work and study. The innovative Collaborate Mode enables true cross-platform interactions between HarmonyOS 2 and Windows, allowing users to transfer content such as text, images and documents between connected devices with a simple drag and drop.

Experience smooth and seamless connectivity across devices to boost your work and study efficiency with Super Device and Multi-Screen collaboration and enjoy a better intelligent lifestyle in 2022.

For more information of the latest products and activities, please visit the nearest HUAWEI Experience store. Check out your nearest HUAWEI Experience Store here:
https://consumer.huawei.com/my/retail/


Has the S Pen Changed Your Galaxy Smartphone Experience?

Let’s take a look back at our top favourite Galaxy smartphone add on, the S Pen. From the very first Note series way back in 2011 to being the very first S Pen experience in the S series – the Galaxy S21 Ultra 5G. The idea of popping a “pen” out from your smartphone to scribble or doodle anytime, anywhere indeed has provided many users the Galaxy innovation with enriching experience.

For those who enjoy real pen-like experience on their device, the S Pen is the tool for you. With a variety of choice ranging from fountain pen to calligraphy brushes and even several types of highlighters and marker pens, this true-to-life S Pen is here to provide users with a satisfying, realistic feel.

What’s even better is that, it even has an eye-dropper tool, which makes it easy for the user to select colours from within the Samsung Notes for even more customisation.

Indeed, the S Pen provides its users amazing benefits such as drawing, notetaking and video editing; Galaxy S21 Ultra 5G users can take advantage of for precise and elaborate video editing capabilities unachievable by human fingers alone. The S Pen is indeed an elegant instrument that has grown into an independent smart device of its own, providing users with even more means of self-expression.

If you are not already using the S Pen, then this is the time to switch over and get your hands on the Galaxy S21 Ultra 5G! Even better with our
Roaring Prosperity Deals
 that is happening from now until 27 February 2022, customers will enjoy a prosperous reward as shown below for Galaxy S21 Series 5G during this festive season, so don’t miss out!

For more information on the Roaring Prosperity Deals, please visit:
https://www.samsung.com/my/offer/mobile/cny-2022/

For more information on the Galaxy S21 Ultra 5G, head on to:
https://www.samsung.com/my/smartphones/galaxy-s21-5g/buy/

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Hisense Commits to Achieve A 202.6% Greenhouse Gas (GHG) Emissions Reduction Target in 2022

Hisense today announced its commitment to set targets to reduce 230,000 tons greenhouse gas (GHG) emissions in 2022 and release its sustainable development video “Hisense, Towards a Greener Future”.

According to Hisense, the manufacturing system has been reduced by 76,000 tons of carbon dioxide emissions in 2021. Achieving this objective globally in 2022 will require a diverse strategy, the transformation will be implemented from B2B to B2C business to embrace sustainability.

Developing a new B2B model aligned with sustainable development

Focusing on “people-oriented, application-oriented”, intelligent development and sustainable empowerment have been the general trend. Hisense is dedicated to developing and producing cutting edge technology, has successfully expanded its footprint in the B2B section, focusing on intelligent Smart City solutions, medical display, etc.

Hisense intelligent Smart City solutions use the “city cloud brain + Hisense cloud brain” dual cloud brain as the core to carry out smart city construction. It strives to reduce CO2 emissions by reducing traffic congestion. This effort has been the first step in developing and applying smart city technologies.

Until now, Hisense intelligent Smart City solutions have been successfully used in 169 cities. Hisense is insisting on expanding its B2B development and achieving its globalization strategy layout.

Take actions on B2C to promote energy saving and emission reduction

The breakthrough of technology brings high quality in products and technology development. Hisense home appliances are insisting on continuous attention “Green Design, Green Procurement, Green Manufacturing, Green Logistics, Green Recycling”, helping accelerate the green transformation of the household appliance sector.

In 2022, Hisense will continue to implement “Green initiatives, create prospects“, including the substantial use of environmentally friendly materials, use solar energy as an alternative to the traditional high-pollution coal-fired power, simplify the production manufacturing process through the Rapid Thermal Cycle Injection technology, add the marking of single‑use plastic products to increase the efficiency of utilization of the refrigerator parts, etc.

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Green Technology for sustainable development is the most important step in Hisense’s journey toward promoting social and economic development. Hisense is committed to advance sustainability and create a greener and more sustainable future.

Hisense believes the efforts in sustainable development will bring prosperity to families and societies as we move towards a better environment.
For more information on Hisense events and promotions visit

Hisense Malaysia
 and follow @HisenseMalaysia on
 Facebook
, and
 YouTube
.


Hisense Brings Next Generation Display Technology Solution To CES 2022

Hisense, a leading global consumer electronics and home appliance company, highlighted its ULED 8K Mini-LED series and 8K resolution Laser display technology solution at the world’s top technology event CES 2022. “Technology can change life. Hisense is always dedicated to delivering high performing, high-quality products that exceed consumers’ expectations,” said Douglas Kern, Senior Director of Marketing for Hisense USA.

Leveraging extensive product expansion and industry-leading innovation, Hisense achieves exponential sales growth. According to Hisense, Hisense Group’s revenue exceeded 27 billion dollars in 2021, an increase of more than 20% year-on-year.

Integrating Stunning ULED and Mini LED technology, Higher Picture Quality, and Better Brightness

Performance and picture quality are at the foundation of Hisense product offerings. In 2022, Hisense implements its Mini LED technology into its new premium U9H line for the first time, delivering a stunning HDR performance with a better contrast, brighter images, and impressive colors than ever before. Hisense 85U9H 8K TV has also been recognized as CES® 2022 Innovation Award Honoree. This award is really a strong testament to Hisense’s earnest effort in technology innovation.

Technology Breakthrough – Enhance the 8K Leading Position in Laser Display Technology Solutions

Through technological innovation, Hisense is leading the global laser TV industry into the TriChroma era and making the great technical breakthrough of laser TV from 1080P to 2K to 4K and then to 8K. Dr. Liu Xianrong, Chief Scientist and General Manager of Hisense Laser Display Co.,Ltd., introduced that Laser TV is the best choice of 8K display in the home.

The 8K TV delivers never-before-seen depth and detail and gives you the best experience to see the true image on the biggest screen from the world’s first 8K resolution Laser TV.

Focus on Hisense Strategic Vision for 2022, David VanderWaal, Vice President of Marketing for Hisense America, introduced that Hisense is committed to make hundreds of millions of people’s lives simpler, better and more entertaining through carefully designed and well-built products and services.

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In 2022, Hisense will continue to be a global leader in the industry. Hisense will continue to highlight the driving force of innovation for development, focus on the users’ needs, adhere to the product as the core, the industrial chain as the backbone, and drive industry change through innovation and connection.

For more information on Hisense events and promotions visit
 Hisense Malaysia
 and follow @HisenseMalaysia on
 Facebook
, and
 YouTube
.


HONOR 50 Lite is The World’s First Smartphone With TÜV Rheinland Hardware-Level Eye Care LCD Certification

Protect your eyes from harmful blue lights for only RM 999

Viewing experience has been a key component in enjoying a purchase. So much so a phone screen is the essential part of our everyday lives, setting our eyes on the screen to watch our favourite videos.

While some of us might be in the habit of turning on the eye comfort that may turn the display yellowish, the viewing experience may be disturbing. The HONOR 50 Lite is proud to tackle that issue thanks to its now signature TÜV Rheinland LCD Hardware-level Certification.

The HONOR 50 Lite gives that viewing pleasure thanks to its 94.4% screen to body ratio and super narrow bezel, coupled with the TÜV Rheinland LCD Hardware-level Certification. Here are 3 reasons why you should spot the HONOR 50 Lite as your next Chinese New Year gift!

1: Protecting your eyesight with a BIGGER and BETTER screen

There’s nothing better than enjoying your smartphone on a huge 6.67-inch HONOR FullView Display and DCI-P3 Wide Color Gamut for that clear and stunning visual effects on how a video should be enjoyed. Further designed with a 1.05mm super narrow bezel, the HONOR 50 Lite achieved 94.4% screen-to-body ratio gives an immersive viewing experience like no other.

Fans can be rest assured that with the world’s first TÜV Rheinland Certified Hardware-level LCD display, the best viewing experience can be appreciated even for an extended period of use without the need to turn on the eye comfort mode. This hits the right spot for students who may want to consider a smartphone as their choice of tool to attend online classes on-the-go, utilizing its eye protection features.

Not only an eye comfort display, HONOR 50 Lite also comes with True Color Display which is an automatic color temperature adjustment for comfortable viewing. Good news for the bookworm, HONOR 50 Lite is now equipped with eBook mode, turn it on for immersive reading experience.

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2: Worry-free battery with FASTER CHARGING SPEED

Battery capacity has become a subconscious factor in deciding on what’s a good smartphone. The HONOR 50 Lite tackled that issue by giving extraordinary charging speeds at an affordable price-point in the shape of a 66W HONOR SuperCharge.

This gives that desired power up to charge the HONOR 50 Lite up to 40% battery life in just 10 minutes and 100% of battery life in just a 39-minute charge. The 4300mAh battery gives that extra lift for a fun factor in enjoying 7 hours of gaming, or 16 hours of web browsing or 8 hours of video calling, without worrying on low battery alerts. Time to video call your distant family members this coming Chinese New Year!

3: Professional photos with the BEST Camera Setup

The HONOR 50 Lite is proud to be bringing in quad camera features, giving top tier camera setup and a variety of capabilities. The 64MP main camera gives that clear lens for the stunning detail you see in photos, just the perfect tool for a nice family photo this coming Chinese New Year!

For only RM 999, this is the best deal in town for all the flagship level features. Wait no more in getting the HONOR 50 Lite as the gift for our parents and family members!

For this Chinese New Year, grab the
HONOR 50 Lite
 for only RM999 from our HONOR Stores and HONOR Authorized Stores! Fans can check out the online platforms too from HONOR eStore, Lazada HONOR Flagship Store, Shopee HONOR Official Store, Senheng, senQ, Digi and Maxis! Don’t miss this out this special gift during this Chinese New Year!


Honor 50 Lite Review – Not Bad For A Lite Companion

Honor 50 Lite

RM999

8

Design

9.0/10

Price

8.5/10

Camera

7.0/10

Battery

8.5/10

Performance

7.0/10

				Pros

Cool design

Good battery life

Affordable

Good main and macro camera

Gorgeous full screen display

				Cons

Outdated chipset

Not 5G ready

Buy Now

After the release of Honor 50, now comes the time for the “lite” version. Introducing the new(er) Honor 50 Lite which is targeted towards budget users but wanting something premium-like. The glossy back is a fingerprint magnet but the colours are nice. I do prefer the chrome/silver colour option. It looks kinda sleek and a little futuristic.

Apart from the aesthetics, there are many other features to look at with the Honor 50 Lite. First of all, will it be able to compete with the more exclusive Honor 50 or will this Lite version remain as being a budget device without any perks? That is what this review is for.

First Look and Design

As I mentioned earlier, the Honor 50 Lite that I’m using comes in a nice chromatic colour option but by being glossy, it is a massive fingerprint magnet. This colour option is called Space Silver. There are two other colour options which are Deep Sea Blue and Midnight Black. Between all the available colour options, I still prefer this Space Silver.

On first look around the back where the most glossy part is, my thoughts of a GT racing car comes to mind. Due to the sleek colour with thin stripes going across from top to bottom through the rounded camera bump, it looks rather sporty. And being “sporty”, it has that premium look to it.

The Honor 50 Lite comes with a 6.67” fullview display and it has a really thin bezel around the top and the sides. The bezel near the bottom is also considered thin in my opinion as compared to some other phones that I have used previously. This thin bezels portrays a good example on how a budget phone can be made to look and feel premium. A big thumbs up for this.

There is also an elongated punch hole selfie camera at the top left side of the display. The selfie camera is a 16MP shooter while there’s maybe a depth or light sensor next to it. I said “maybe” because I don’t have much info on it, yet.

Around the back, there’s the sporty looking round camera bump that does not protrude that much. I’m glad that the camera modules being in the middle area. Overall it looks clean and tidy. There are a total of 4 cameras here. First up is the 64MP wide angle camera, and then there’s the 8MP ultra wide angle camera, a 2MP macro camera and a 2MP depth camera. The LED flash is located outside the round bump, kinda at a suitable location if you ask me.

Looking around the right side, the Honor 50 Lite comes with a power button that doubles up as a fingerprint sensor. It is slightly indented in the frame that made it easy to scan for fingerprints. There’s also the volume rocker right above it. They leave the left side to be minimal and clean so there’s nothing there.

At the top, there’s the 3.5mm audio jack, an upward firing earpiece speaker and a tiny mic hole. And at the bottom, there’s the SIM card slot, another tiny mic hole, a USB-C charging/data port and the bottom firing speaker grille.

The Honor 50 Lite has a flat front surface while around the back, there’s a waterfall-like design curved towards the front display, creating a comfortable grip when holding it in one hand. The Honor 50 Lite feels quite light, weighing at 192-grams.

But the shiny surface made it a fingerprint magnet and a little slippery to hold especially when your palm is sweaty. It’s a good thing there’s a clear silicone case that comes together in the box. Now you can have a good grip + extra protection.

Performance and Daily Use

The Honor 50 Lite is considered as a budget phone. But in terms of my daily usage and multitasking, the Honor 50 Lite fares well throughout the day. I have not encountered any problems with it thus far.

Just like its exclusive brother, the Honor 50, this lite version also comes with Google Mobile Services. This is a huge plus point for Honor moving forward. I dare to say that most of us have a Google account in any way and will need to access GMS from time to time. And I’m happy that the Honor 50 Lite supports that. I foresee a good market jump for Honor in 2022 because of this too.

As for battery endurance, the Honor 50 Lite can go about its business comfortably for close to 48 hours. I normally use the phone for most of my social media browsing and emails. I also use it for my WhatsApp and Telegram chats too.

With all that daily routines, the Honor 50 Lite held up well with its battery life. It also comes with a 66-watt fast charging capability that can charge up to 40% within only 10 minutes.

On the downside, the Honor 50 Lite does not support 5G connectivity as it is powered by the older Snapdragon 662 chipset. It is a good chipset, but it doesn’t come with 5G. But it’s okay, we won’t be having a publicly accessed 5G network just yet.

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Supporting the Snapdragon 662 SoC, the Honor 50 Lite also comes with a generous 8GB of RAM and 128GB of internal storage. And to push the full ability of the phone, we need to fully test it with gaming and benchmarking. For that, I will test it with a few games and Antutu 3D benchmark.

Running light graphical games like Mario Kart is more than great. The graphic rendered smoothly and there’s no glitches or lags throughout. But when playing higher graphic demanding games, in this case – Botworld, I notice some slight lags and stutter within the game.

The Snapdragon 662 is a capable chipset. But for today’s game standards, we need a better chipset to cope with higher demand in graphic processing. When it comes to PUBG Mobile, I can only set the graphics to medium level or use the low quality game play mode. That is the best setting that I can go with this game. But the overall gameplay, however, is playable.

To end my benchmarking of the Honor 50 Lite, I finished it off by running the Antutu 3D benchmark on the device and got the score of 214134. That is considered low in today’s standards. But I understand that the Honor 50 Lite is targeted towards the entry level users. Therefore, I don’t expect it to perform like a mid-range or any of the flagships. At this price point, the Honor 50 Lite is actually doing great.

The Honor 50 Lite comes with Android 11. The OS is known to work better with budget phones as it uses less memory than its predecessors. This is true because I have used many Android phones before and I find that Android 11 feels “lighter”. Therefore, the budget friendly Honor 50 Lite works really well even while multitasking.

Photography and Camera

The Honor 50 Lite has a 4 camera setup around the back. I like the ring in the middle where the 4 camera modules are sitting on. If you’re looking at the Honor 50 Lite for the first time, you may think that it’s a premium phone. I do feel like that when I take the phone out of the box the first time. But I do wonder how this premium-looking budget phone can really do in the camera department.

Let’s recap. We have a main 64MP shooter, an 8MP ultra wide angle camera and two 2MP macro and depth cameras. I always set the phone to capture with its main camera. I managed to capture a few good ones. On the ultra wide angle shooter, there is some obvious blurriness around the corners due to distortion. But subjects in the center are well focused.

I don’t have much problems whenever it’s bright or outdoors. Colours are a little bit washed out, not as vibrant as the one shot on Honor 50. When shooting in ultrawide mode, the edges and corners will be slightly out of focus. However, the close-up or macro shots are commendable. I can get as close as 3-4 cm from the subject and the shot turns out good with enough details and clarity. But make sure you have steady hands.

Selfie camera is okay. There are some good shots that I managed to capture with the front selfie camera but most of the time it is a little blurry especially when taking indoors. Overall camera performance has its hits and misses but most of them are usable.

So let the photos do the talking.

hdr

Conclusion

The Honor 50 Lite is an entry level smartphone in its own special ways. Although the price tag is low enough to entice new users or those who need a secondary device, it also screams premium. The colour options, the look, the camera bump and the display made it look like a flagship device. It has very thin bezels around the top and sides, with minimal bezel at the bottom that elevate the standard of an entry level phone.

Really. I have not seen any entry level phone that has these thin bezels.

Looking at the back of the phone, the “sporty” look of the pattern and the location of the camera bump made it look even better. My only qualm with this Honor 50 Lite is, the back panel is so shiny that it attracts your fingerprints. Sure, you can always slap on a nice casing on the phone but that will hide the natural beauty of the phone.

Case or no case, that is up to you. What you will get here is a very capable phone that delivers good enough performance to let you breeze through your daily tasks easily. Just stay away from any heavy graphic demanding games and you’re good. You won’t have any problems with any “normal” games.

The ample storage and large RAM size made it worth the purchase. If you’re looking for a second phone or for your children or someone who wants an upgrade from an older device, then you will be happy with the Honor 50 Lite. But if you’re looking for extra power, just spend a little more for an Honor 50.

Now, if you wish to make the purchase, you can head over to
HiHonor website
 to find out more about the Honor 50 Lite and make the purchase. It is available now for only
RM999
.


HONOR Announces the HONOR Magic V as Their First Foldable Flagship

The HONOR Magic V features an industry-leading design, a revolutionary display and dynamic performance to deliver a best-in-class experience

Global technology brand HONOR today announced the launch of the HONOR Magic V, its first 5G foldable flagship smartphone, boasting industry-leading design, a revolutionary display and dynamic performance powered by the all-new Qualcomm Snapdragon 8 Gen 1 chipset.

Featuring an advanced ultra slim floating waterdrop hinge , a wider exterior display and the latest Magic UI 6.0, the HONOR Magic V takes a huge leap forward in innovative foldable smartphone design, with a range of features and functionality that set it apart from existing foldables on the market. The HONOR Magic V will be available in China from RMB 9,999.

“
We are thrilled to launch our first 5G foldable flagship, the HONOR Magic V, which demonstrates our expertise and innovation in system design and our commitment to always delivering a best-in-class user experience
.” said
George Zhao, CEO of HONOR Device Co, Ltd
.

“
HONOR has strong ambitions to become the top performing smartphone brand in the premium foldable market and we are confident our first flagship foldable will be very competitive compared with existing models
.”

Industry-Leading Design Features Deliver a Creaseless, Symmetrical Display

Designed using an advanced waterdrop hinge technology that’s the slimmest compared to similar products in the market, the HONOR Magic V features an industry-leading symmetrical body, delivering a transformational user experience and creating a new benchmark in foldable smartphone design.

The HONOR Magic V boasts a 6.45-inch 44° curved OLED display when folded, achieving a wider 21.3:9 aspect ratio which sets it apart from other foldables on the market. This makes the device exceptionally user-friendly and functional, as the screen functions like a traditional smartphone, rather than appearing long and narrow.

Equipped with an innovative waterdrop hinge, the HONOR Magic V unfolds to an extra-wide 7.9-inch creaseless display, delivering a more immersive tablet-like experience which is ideal for viewing content, multi-tasking and increasing productivity while working.

The screens on the HONOR Magic V support a 100% DCI-P3 color gamut and delivers up to 1.07 billion colors, enabling users to enjoy a wide range of stunning colors and visuals in vivid clarity. With a screen refresh rate of up to 120Hz, viewers are guaranteed an immersive entertainment experience no matter whether watching movies, browsing the web or gaming. The HONOR Magic V is the first foldable smartphone to receive the IMAX Enhanced certification.

Crafted with high-strength titanium alloy, zirconium liquid metals and high-strength carbon fibers which reduce the density of the device, the HONOR Magic V is extremely lightweight and balanced when held in the palm of a hand, enabling users to explore its full potential and functionality, whether folded or unfolded.

Dynamic Performance Powered by the All-New Snapdragon 8

The HONOR Magic V is the first foldable smartphone to be powered by Qualcomm’s all-new Snapdragon 8 Gen 1 5G processor, delivering outstanding flagship performance. Backed by the latest Adreno GPU, the HONOR Magic V delivers an increase in GPU performance of 30 percent compared with the previous generation, enabling more productivity at faster speeds.

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The HONOR Magic V is also equipped with 12GB RAM and 256GB storage, increasing overall processing speeds and storage capacity.

Ensuring users can enjoy uninterrupted connectivity and network performance when switching between Wi-Fi and cellular networks, the HONOR Magic V supports the new LINK Turbo X, offering blistering download speeds.

The HONOR Magic V has an intelligent cooling system comprising the latest third generation graphene and an AI intelligent thermal management system to cool down the phone more effectively while maintaining efficiency.

A Revolutionary Camera System

HONOR continues to make advancements in imaging with the HONOR Magic V, which features a quad-camera array powered by AI with a 50MP rear camera and a 42MP front camera that deliver stunning photography and videography in three modes – Night, HDR, Zoom.

Supported by HONOR Image Engine, an advanced imaging system enhanced by AI, the HONOR Magic V delivers best-in-class multi-camera computational photography everytime, no matter where you are or what you are shooting.

Debuting HONOR Magic UI 6.0 for a More Personalized User Experience

Debuting the latest HONOR Magic UI 6.0, the HONOR Magic V offers a range of enhanced, customized features to provide a smart life experience. Magic UI 6.0 comes with HONOR’s AI Engine, Magic Live. Through context awareness, profile prediction, and a large knowledge graph, Magic Live gives the HONOR Magic V the ability to act as a personal assistant, intelligently learning a user’s habits and behaviors to provide tailored recommendations, for example, travel reminders such as check-in times and boarding gate updates.

Magic Live will become even more intelligent in the future, supporting the user in scenarios such as office work, study, health and fitness, lifestyle services, and many more.

In addition, the HONOR Magic V supports Multi-Windows, allowing the screen to split into multiple windows and enabling users to enjoy different types of content at the same time and customize and arrange them in their preferred style. Thanks to its AI Smart Intelligent System, the HONOR Magic V automatically detects and recommends content for Multi-Windows based on usage, enabling enhanced personalization and entertainment.

Next Level Privacy and Security Features

Equipped with a dual-security system (HTEE+QTEE), the HONOR Magic V will be able to meet security requirements for key services all over the world. The HONOR Magic V also has an independent security chip to deliver maximum security for passwords and biometrics like fingerprints.

Ultra-Long Battery Life and Enhanced Fast-Charging

Featuring a dual-circuit battery design, the HONOR Magic V is powered by a whopping 4,750mAh battery for all-day use. The HONOR Magic V supports 66W HONOR SuperCharge, enabling the battery to be juiced up to 50 percent within just 15 minutes.

Colour, Pricing and Availability

HONOR Magic V is available in three stunning colors:  Black, Space Silver and Burnt Orange.

The HONOR Magic V will be available in China starting on January 18, and priced at RMB 9,999 for the 12+256GB version, and RMB 10,999 for the 12+512GB version.

For more information, please visit the HONOR online store at
www.hihonor.com
.