Futuristic and Powerful Sleek: HUAWEI MateBook X Pro is Now Available Nationwide

HUAWEI MateBook X Pro, HUAWEI’s latest lightweight smart flagship laptop, debuts with an all-new skin-soothing metallic body. Priced at RM9,999, the flagship laptop is available nationwide from 19 August 2022 onwards with freebies worth up to RM1,927*! From now to 31 August, each purchase of the HUAWEI MateBook X Pro comes with complementary gifts* that include Pre-installed Office Home& Student 2021 worth RM 529 and 1 pair of Sound Joy worth RM 1,398.

Featuring the new colour of Ink Blue, the HUAWEI MateBook X Pro is now available on
HUAWEI Office Website
, HUAWEI Experience Stores, authorised platforms, and retail stores.

Boasting a 14.2-inch HUAWEI Real Colour FullView Display, TÜV Rheinland Eye Comfort 3.0 Certification and supporting universal colour consistency technology, the new MateBook X Pro comes with an outstanding array of innovative features, such as Super Turbo, Super Device and AI Camera functionality – all designed to provide a superior user experience.

New design, New Sensory Experiences

In the HUAWEI MateBook X Pro, HUAWEI goes against the grain, opting for an unprecedented skin-soothing metallic body, instead of the standard glossy aluminium alloys often found in body design. The new colourway options of Ink give the laptop a premium and graceful look.

Thanks to the application of advanced design techniques, such as Micro-arc Oxidation Coating process, the HUAWEI MateBook X Pro guarantees users a comfortable grip experience and a hard-wearing surface. The use of light and strong magnesium alloys in the full-CNC unibody design makes the laptop weighs only 1.26kg, making it highly portable and durable.

Real Colour FullView Display Recreates Real-world Colours

The new HUAWEI MateBook X Pro is notable for its 14.2-inch 3.1K FullView display and its high screen-to-body ratio of 92.5%.  Support for the P3 and sRGB dual-colour gamuts with an average ΔE of less than 1, delivers a more immersive, visual experience. Moreover, the laptop’s universal colour consistency technology ensures that colour quality remains consistent across all screens.

The HUAWEI MateBook X Pro is the first-ever laptop to obtain the TÜV Rheinland Eye Comfort 3.0 Certification, ensures that benchmark-level comprehensive eye comfort is provided. What’s more, it coated with a Magnetically controlled Nano Optical AR layer, which reduces light reflection by 60% for an improved reading experience.

TDP of 30W and Super Turbo for Powerful Performance

HUAWEI has achieved a light and portable design without compromising the laptop’s performance. Major improvements were made on the new HUAWEI MateBook X Pro, which is Intel Evo™ certified. Equipped with a 12th Gen Intel
®
 Core™ processor, the chipset features an all-new hybrid architecture, and its multi-core performance is 60% more efficient.

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The laptop can also reach a Thermal Design Power (TDP) of 30W in Performance Mode, making it stand out in the crowds of lightweight laptops. It can deal with complicated tasks and multiple applications easily. The HUAWEI Shark Fin Fan cooling system further enables the MateBook X Pro to perform efficiently for an extended period.

The HUAWEI MateBook X Pro comes with upgraded Super Turbo technology, recognising the status of more hardware, including the CPU, GPU, memory, hard disk and battery. In addition, it also recognises in multiple scenarios and supports more optimisation strategies. Super Turbo’s real-time system-level optimisation that helps unleashes the full performance of the new HUAWEI MateBook X Pro, working perfectly with the Windows system and creating a more efficient, smooth experience for high-volume office work and video conferences alike.

HUAWEI SOUND and AI Camera Brings a Smart Conference Experience

Thanks to HUAWEI SOUND
®
 six speakers, four built-in microphones, and new AI algorithm technologies, user can enjoy an excellent sound experience. The two sets of woofers feature a back-to-back design to create stunning bass, brings the most impressive sound ever on a MateBook. These excellent sound pick-up and playback capabilities offer a pro-level conference equipment experience.

HUAWEI MateBook X Pro comes with a HD camera on the top bezel, with the new AI Camera feature supporting free background switching, hardware-level beauty enhancement, and modes such as FollowCam and Eye Contact. This makes the HUAWEI MateBook X Pro the perfect companion during video conferences and online classes.

Interactive gestures for greater convenience

The best touchpad ever on a MateBook, HUAWEI Free Touch is attuned to every touch of its user’s finger and supports eight innovative gestures for screenshots, brightness, volume adjustment and more. Users can take a screenshot or record a screen with their knuckles or quickly minimise or close a window by pressing the upper corner. Users can even navigate presentations with intuitive air gestures, such as swiping up and down to scroll through PPT slides, or by pressing, swiping left and right to play, pause or adjust the playback progress of a video.

Please visit
HUAWEI’s Official Facebook Page
 for more information.


HUAWEI MatePad Pro 11 Will Be An Awesome Productivity Booster, Available This 27 August 2022

The latest flagship tablet designed for maximum productivity and entertainment – perfect for work, school and entertainment

Starting from 27 Aug 2022, HUAWEI’s lightest and thinnest 11-inch tablet – HUAWEI MatePad Pro 11, is officially available nationwide in Malaysia. Debuted with HarmonyOS 3, the brand-new HUAWEI MatePad Pro 11 meets an array of consumer needs, from home and business users to hybrid workers and students.

Priced at RM2,999 (8+128GB) and RM3,699 (8+256GB), the MatePad Pro 11 will be available at all HUAWEI Experience stores and the
HUAWEI Official Website
. Consumers will get a free Smart Magnetic Keyboard with every purchase of the HUAWEI MatePad Pro 11.

PC-Level Productivity with Upgraded M-Pencil + Smart Magnetic Keyboard

Here are the highlighted features of HUAWEI’s latest flagship in the market, if you don’t already know – it comes with a Smart Magnetic Keyboard and upgraded HUAWEI M-Pencil (2
nd
 Generation). With a detachable magnetic keyboard for unmatched versatility, you can sit, stand, or recline to work in the most comfortable and convenient way.

Imagine chasing deadlines for assignments or presentations when you are always on the go or even on days when you are required to work from home, its detachable design is favourable enough to meet all circumstances. It also inherited the advantages of its predecessor, which supports magnetic pairing, wireless charging and more than 40 shortcut key combinations. With the detachable design, it can now meet the requirements of users in various scenarios.

Comfortably coated with silicone polymer resin in a skin-soothing texture and a wear-resistance material, the HUAWEI M-Pencil (2
nd
 Generation) feels and grips magnificently on the hand. It can detect even the smallest change in force and create varying-thickness lines resulting from 4096-level pressure sensing. With the upgraded Take Snippet feature, users can continue screen capping pages of websites or apps even after turning to the next page. This is handy, especially if you are a student and need to take down important notes when reading lecture slides, taking an online class or even when reading research papers.

Whether a student or an office professional, learning and working nowadays transcend the traditional classroom and workplace. To meet the increasing needs and achieve the ability to work or learn effectively anytime, anywhere, the MatePad Pro 11 is a perfect choice for all as it delivers PC-level productivity and a smart office experience with powerful capabilities.

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Creating an Immersive Experience with HUAWEI SOUND
®

As part of its commitment to satisfying users’ entertainment needs, HUAWEI has made a solid effort to maintain its audio quality by introducing HUAWEI SOUND
®
 in its MatePad Pro 11 for the first time. End-to-end sound quality technologies from sound pickup to playback, innovative acoustics and device design, computational audio, and scientific tuning implemented; HUAWEI SOUND
®
brings an immersive audio experience to users. Listening to your favourite playlist music or binge-watching movies with your family can be much more enjoyable when you do not have to adjust the volume constantly to avoid interruptions.

For more authentic sound reproduction, HUAWEI used 6 speakers with high and low frequency division designs in the MatePad Pro 11. The array of speakers consists of 4 woofers and 2 tweezers high-fidelity sound quality, wider playback bandwidth and richer sound details. The HUAWEI MatePad Pro 11 now combines delicate treble and robust bass, making it an ideal device for music enthusiasts.

With the new and upgraded AI noise cancellation feature and optimised algorithms that tap into the Deep Neural Network, users can expect a calling experience with slim to no noise disturbances. This model distinguishes over 200 noises from vocal and non-vocal audio signals. The optimised neural network algorithm can reduce the residual noise after noise reduction while lowering the impact of noises on vocals.

Powered by HarmonyOS 3 +Super Device

The HUAWEI MatePad Pro 11 comes fully equipped with a new layout with groupable, stackable widgets. This new layout allows users to stack or group widgets according to their preferences, allowing easier access and more customisation options. You no longer have to spend time looking for your favourite apps as it can be automatically classified by icon colour and app type, creating a home screen apt just for you with effortless clicking!

The HarmonyOS operating system provides a unified interface for interconnecting and interacting with smart devices. You can now easily connect a smartphone, PC, HUAWEI display, speaker, watch and support more scenarios and provide greater operation consistency to meet users’ needs  with just one drag.

For more information about HUAWEI MatePad Pro 11, visit the
HUAWEI Official Website
 or
HUAWEI Facebook
.


Thinnest 11-inch Tablet HUAWEI MatePad Pro 11 is Coming Soon This August 19

Launching soon in Malaysia this August, the HUAWEI MatePad Pro 11 is jam-packed with high-end features for ultimate work on-the-go

We all have our own way of staying productive: making to-do lists, setting deadlines, or even scheduling work that dings to mark breaks in the day. But why stop there? There is always a way to kick your productivity up a notch. Here’s why HUAWEI brings the brand’s lightest and thinnest tablet–
HUAWEI MatePad Pro 11
 to your day-to-day life this 19 August, with prices from
RM2,999
.

Remote working applies to many, owning a handy and versatile device like a tablet helps us to work more effectively from anywhere, anytime – and get it all done seamlessly. Measuring at just 5.9 mm in thickness and weighing 449g, the HUAWEI MatePad Pro 11 is easy to carry.

Other than that, the tablet is also coming with a powerful 8300 mAh ultra-large battery that easily supports 11.5 hours of 1080p HD video playback and 8.5 hours of Internet browsing, allowing you to stay connected with work. You can easily keep everything in one place on the HUAWEI MatePad Pro 11 while on the go.

The
HUAWEI MateBook X Pro
 is also available soon in Malaysia this August, priced at
RM9,999
 with freebies (Pre-installed Office Home& Student 2021 worth RM 529 and 1 pair of Sound Joy worth RM 1,398) worth up to RM 1,927!*

The struggle of rushing deadlines is real. The new HUAWEI MateBook X Pro is served to stretch your productivity across the screen as it is powered by the advanced 12
th
 Gen Intel® Core™ i7-1260P processor in its lightweight and stylish chassis. This powerful laptop will speed up your work progress and make you stay on task ultimately.

The HUAWEI MatePad Pro 11 and HUAWEI MateBook X Pro are totally worth the wait as HUAWEI takes the tablet and laptop game to a whole new level where innovation meets technological supremacy. Stay excited as these ultimate devices will be coming soon to Malaysia!

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Malaysians can expect to make their pre-orders for the HUAWEI MatePad Pro 11 real soon while walking away with exciting free gifts! Visit
HUAWEI Offic
i
al Website
 and
HUAWEI Facebook
 for more information.

*Terms and conditions apply, while stocks last.


Priced from RM2,999, HUAWEI’s Lightest and Thinnest HUAWEI MatePad Pro 11 is Now Available for Pre-Order

Enjoy awesome freebies worth RM1,400* with every pre-order made from now until 26 August
Stand a chance to win a HUAWEI FreeBuds Pro* if you pre-order on 19 August 2022

The recent-launch of HUAWEI MatePad Pro 11 has arrived with improved productivity features and is now available for pre-order in Malaysia at a desirable price from RM2,999. Thanks to Huawei’s newest surface processing technique, it comes with a stunning new look. Equipped with an 11-inch OLED HUAWEI FullView Display with a 120 Hz high refresh rate, the tablet is able to provide a smoother content presentation.

From now until 26 August, consumers can enjoy freebies up to RM1,400* when pre-ordering the HUAWEI FreeBuds Pro on
HUAWEI Official Website
 or participating HUAWEI Partner Stores such as HUAWEI Official Store on
Lazada
 and
HUAWEI Official Store
 on Shopee as well as Senheng.

Great Entertainment Experience with OLED Display and HUAWEI SOUND
®

The HUAWEI MatePad Pro 11 features an 11-inch OLED HUAWEI FullView Display with 4.2 mm ultra-narrow bezels, achieving a record-setting 92% screen-to-body ratio to ensure a more immersive viewing experience. It supports a 120 Hz refresh rate, offering a smoother visual experience and a 10-bit colour depth that can display 1.07 billion colours. In addition, the pro-level colour accuracy and a ΔE<1 makes the screen compared to a professional monitor. The HUAWEI MatePad Pro 11 is also the first tablet to receive German TÜV Rheinland Full Care Display 3.0 certification, and use a hardware solution to lower blue light to protect users’ eyes.

As the first tablet equipped with HUAWEI SOUND
®
, the HUAWEI MatePad Pro 11 carries a 6-speaker, high and low-frequency division design to support its Stereo Vibe and Ultra-Bass technology. The excellent screen and fantastic sound quality allow the tablet delivers cinematic entertainment experiences.

Unique Dome Ring Design and Frosting Processing

Weigh only 449g and slim as 5.9mm, its magnesium alloy frame makes the tablet lighter and more durable, making it the most lightweight 11-inch tablet available in HUAWEI. HUAWEI is also showing off its new Frosting Processing technique on the rear cover of the new MatePad Pro to create a metallic sheen. The surface is silken-smooth, wear- and fingerprint-resistant. The new MatePad Pro comes with a dome ring camera design, which was first used on the HUAWEI Mate Series smartphones.

Higher Productivity and Improved Compatibility with New Keyboard and Upgraded HUAWEI M-Pencil (2
nd
 Generation)

When paired with the detachable HUAWEI Smart Magnetic Keyboard and the upgraded HUAWEI M-Pencil (2
nd
 Generation)
7
, the tablet is endowed with PC-level office and creative capabilities. To further improve the tablet’s productivity features, HUAWEI unveiled a new detachable Smart Magnetic Keyboard, which supports three modes:
laptop form, detachable form, and studio form
 that you can use in various scenarios, including work, study, entertainment, etc
.

Laptop form
: By magnetically pairing the keyboard with Bluetooth, the tablet can function as a laptop, generating a traditional PC-like experience. The keyboard can also be wirelessly charged via such connection.
Detachable form
: After physically separated from the tablet, the keyboard can still wirelessly connect with the tablet. The stand can be detached from the keyboard and used independently. This allows users to continue their work even when they are confined in limited spaces, like on a train where the tray table may be at an awkward angle to type on.
Studio form
: The stand supports 120° to 165° angle adjustment and offers as stable support as possible at all angles.

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The upgraded HUAWEI M-Pencil (2
nd
 Generation) comes in a new white colour and a new finish. Its body is coated with silicone polymer resin, which is comfortable to grip and wear-resistant. Thanks to the upgraded Take Snippet feature of the stylus, instead of only being able to capture content on a page once at a time, users are now able to continue screen capping page after page, even when jumping between different websites and apps.

Furthermore, HUAWEI MatePad Pro 11 is the first device to support Huawei Notes. The note-taking app comes with powerful editing capabilities that integrate multiple editing and type-setting tools. It also comes with numerous digital paper types and brushes for users to choose from. Huawei has continued to develop exciting tablets year after year, and this year’s innovative features are no exception.

Go Beyond Work Desk, Multitask Like a Pro

Huawei has been putting effort into helping boost user productivity with its tablets by creating easy-to-use features. The brand-new HUAWEI MatePad Pro 11 comes with numerous upgraded features, such as App Multiplier and Multi-Window , to make multi-tasking more efficient. It allows users to access Huawei’s native apps, such as the Gallery, in landscape mode. The Multi-window has been upgraded to support one-tap interaction.

When an app takes up the full screen, the users just need to slide their finger to the upper left corner to split the screen and slide to the upper right corner to bring up an App Bubble. Currently, the tablet is capable of running up to four concurrent tasks with Multi-Window, including two split windows and two App Bubbles.

HUAWEI AppGallery offers an abundance of app choices for HUAWEI MatePad 11 Pro users to level up their productivity and content creation experience by leveraging the Multi-Window feature. Users can be working on
Mojing Paint
 designs and doing research using
Petal Search
 while viewing tutorial videos via
TikTok
over the mini floating window concurrently.

The App Multiplier feature enables dual-window display within an app simultaneously, allowing users to compare products and prices on a shopping app or read articles from a news portal. Users can watch “Lazada Live” with the
Lazada
app on one side of the screen and compare the prices on the other side of the screen concurrently to find the better deal available. Beyond Lazada, apps that support the feature include
AirAsia Super App, Easybook, The Star Malaysia
 and more.

Pre-order the brand’s lightest 11-inch tablet from RM 2,999 with exclusive free gifts, including
HUAWEI M-Pencil (2nd Generation),

Smart Magnetic Keyboard
 and
HUAWEI Mobile Services
, a total worth up to RM 1,400*.

One-day Exclusive Deal – Purchase & Win*

On top of the pre-order gifts, consumers who pre-order the HUAWEI MatePad Pro 11 on the HUAWEI Official Website on
19
th
 August
 will stand a chance to win a
HUAWEI FreeBuds Pro worth RM699
*. Three (3) lucky winners will be selected in a random draw, and the results will be announced on the
HUAWEI Official Website
 on 25 August 2022. So, remember to check out the HUAWEI MatePad Pro 11 on 19 August 2022!

For more information, you may visit
HUAWEI’s Official Facebook Page
.


HUAWEI nova Y90 Review – Another Reason Y To Get Better

HUAWEI nova Y90

RM999.00

8.2

Design

8.5/10

Features

8.0/10

Camera

7.5/10

Performance

8.0/10

Price

9.0/10

				Pros

Good battery life

Affordable

Good camera at sunny outdoors

Nice bright display

				Cons

No NFC

Not waterproof

Nightography a little off

No GMS

Buy Now

The recently launched HUAWEI nova Y90 is brilliant in many aspects. But the lack of Google’s mobile service may deter some users who rely mostly on GMS for their daily tasks. Having said that, I am a hardcore GMS-based Android user but I find the new HUAWEI nova Y90 to be quite interesting, in a good way.

I have been using and testing out the new HUAWEI nova Y90 for just over 2 weeks now and I am currently using it as my main phone. Now this review is 100% based on my personal opinion while using the device. There are a few bumps along the way but like I said, I find it interesting in some ways. So don’t look away from HUAWEI just yet because HUAWEI’s Mobile Services (HMS) is starting to grow on me.

Hopefully my review will tell you why.

First Look and Initial Findings – HUAWEI nova Y90

For a start, I have reviewed a couple of HUAWEI phones like Mate 4 Pro and
nova Y70
 prior to this and both of them are based on HMS, not GMS. I find the lack of Google is annoying at times because I do rely on the big G’s services all the time. But I forced myself to fully try HMS on this HUAWEI nova Y90 and the results are totally different than what I was expecting.

Okay. First of all, I will go about the design. The new HUAWEI nova Y90 looks very similar to the Mate 4 Pro with a large circle at the back to house the triple camera module and an LED flash. It comes with a 50MP main shooter, a 2MP macro camera and another 2MP depth sensor camera. With this, the HUAWEI nova Y90 relies on the main 50MP shooter to do all the heavy lifting in photography. More on the camera later on.

The HUAWEI nova Y90 comes in 4 different colourways – Midnight Black, Pearl White, Emerald Green and Crystal Blue (the review unit). Colours are good in my opinion. I’m sure it will attract some younger generations to make the shift to HUAWEI.

It comes with a large 6.7” LCD FHD display with 2388×1080 screen resolution. To me, the display is large enough for me to do some reading comfortably and vibrant enough for entertainment use like watching movies and playing games. Viewing angles are okay in my opinion but if I raise the brightness to the max, viewing angle is great.

The punch hole 8MP selfie camera is located near the middle top area on the front display. I like it being in the middle as opposed to it being on either the left or right corner. The button placements are similar to the other nova Y series. On the right side, there’s the volume rocker and the power button below it that also doubles up as a fingerprint sensor. There’s nothing much on the left side while you can find the 3.5mm audio port at the top along with a mic hole.

At the bottom, there’s the SIM and SD card tray, USB-C port and the bottom firing speaker. There’s another mic here too. It is also a good thing that the back panel is not glossy, therefore it is not a fingerprint magnet. The frame surrounding the device is squared off instead of rounded. I like this design more because it is very much a 2022 type of design. That’s just my preference.

I do welcome the 3.5mm audio jack on the HUAWEI nova Y90 and for those who love gaming will love to have this. I do wish that the HUAWEI nova Y90 comes with dual stereo speakers since the earpiece near the top is large enough to accommodate a second speaker. I’m just sad it isn’t a stereo speaker setup.

The fingerprint sensor is located on the power button on the right side of the device. The response time is quite good and accuracy is on point. I don’t have to rescan my fingerprint because it succeeds on every first try. Unlocking the device is fast, just the way it is meant to be.

User Experience and Performance

The HUAWEI nova Y90 is equipped with Snapdragon 680 with GPU Turbo feature to bump up the graphic performance and supported by 8GB of RAM with 128GB of storage. I have tested and reviewed a few Snapdragon 680 based devices recently and this HUAWEI nova Y90 performed quite similarly. But thanks to the GPU Turbo feature, I do see some slight improvements in my gaming experience.

Now the HUAWEI nova Y90 is powered by EMUI 12 OS on the software side and is literally powered by a 5,000mAh battery. On full charge, it can last me for about 2 days, give or take. During my test, I can go a full day utilising about 40% battery which includes multitasking, video stream on YouTube, play some games and playing around with the camera. I’m not able to use the HUAWEI nova Y90 for my daily chat because WhatsApp needs to connect to Google services in order for me to download my messages from the server. But no problem with Telegram.

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I know some of my usual readers here are hardcore fans of pure Android and GMS but rest assured that HUAWEI’s mobile services can and will work just as good. I for one was sceptical as well. I rely mostly on GMS to get my things done but after using a few HUAWEI devices, I find that I am okay without GMS and adjusting my daily apps to use HMS.

Just remember, if you need to use any GMS based app, you can use the web browser to access via the web version of the app. And if your favourite app is not available on HUAWEI App Gallery, you can always find it using a third party app installer or simply seek for the APK file.

Speaking of the HUAWEI App Gallery, there are already hundreds of thousands of apps available and are compatible with HMS. All the popular ones are already made available with thousands more to come. Soon you will not have to worry about unavailable apps for your phone.

Previously, my go-to game PUBG Mobile was not available on HUAWEI’s App Gallery but it is now downloadable from the app. Now it’s time to talk a little about gaming on the HUAWEI nova Y90. Since the device is equipped with a Snapdragon 680 and GPU Turbo feature, I do wonder if there are any improvements in rendering in-game graphics. Having said that, the HUAWEI nova Y90 scored 222573 points on Antutu 3D Benchmark.

PUBG Mobile runs smoothly on other devices with the same SoC. On the HUAWEI nova Y90 however, it feels just a little sluggish during the beginning. But when everything has been loaded up, it feels smoother and responsive. Having said that, I am not able to select it to use the highest graphics settings. Only up to 30fps and normal high quality instead of HD. However, the gameplay is quite good.

No chicken dinner for me but I am quite happy with the overall gaming experience. Good thing it comes with a 3.5mm audio jack but on the downside, the HUAWEI nova Y90 doesn’t come with a stereo speaker despite having the potential to include that. And that will be a plus point for the nova Y series. It is usually one of the deciding criteria whenever I want to purchase a new phone.

Camera and Photography

The rear of the HUAWEI nova Y90 may look like its flagship sibling, Mate 40 Pro. But the HUAWEI nova Y90 is a mid range device, so between the three cameras on the rear, only one that is mainly used for every occasion. The 50MP main rear camera works great. It is good on hardware specs and just as good on the software post-processing side.

Main use of the HUAWEI nova Y90 is for the younger generations, whereby one of the main focus is for social media and content creations. Features like portrait mode and dual-view are mostly used for content creations.

As for the secondary camera, it comes with a macro camera instead of a wide angle camera or a telephoto camera. I would say this might be a miss out for the nova Y series. If only it comes with a dedicated wide angle camera or telephoto/portrait camera, that would’ve been a sweet deal. I’m just suggesting, not complaining.

Night photography is a hit and miss for me. At times, I can get a good clear shot of my subject but other times I can get blurry shots even when I stand still while taking the shot. Best option is to put the phone on a tripod and give it a go. Photos taken during daytime and outdoors are great. I get punchy colours and sharp details. I don’t have much to complain about the outdoor daytime photos. Indoors and low light photos are good too but some blurriness can be seen near the edges.

As for the macro camera shots, it’s not so bad but it’s not that great either. Colours are a little washed out with lower saturation but it’s pretty clear with good details if or when you manage to capture from a “sweet spot” distance. With this, I can forgive the lack of colour vibrancy.

Just have a look at the photo gallery below and tell me what you think of the camera performance and results in the comment section.

Conclusion

The HUAWEI nova Y90 is made for the younger people who love to create contents and share them to their social media accounts. Content creations are becoming more popular and therefore, they need a good device for that purpose. And the HUAWEI nova Y90 delivers on the reliability and additional camera features.

As for performance and gaming, I don’t see any issues with it. Multitasking is good, thanks to the generous 8GB of RAM (which I think should be the norm) and gaming is just okay. Heavy graphical games like PUBG Mobile or Genshin Impact may lag a little bit but other games like Asphalt 8 are awesome. And yes, the downside as an entertainment device is the lack of stereo speakers.

Nevertheless, the HUAWEI nova Y90 is a great new addition to the Y series. It is a capable smartphone that will suit your daily needs and more. Battery life is great. You can go on at least 2 days on a single charge to keep you connected anywhere.

The new HUAWEI nova Y90 is now available for purchase. You can head over to
HUAWEI’s official website
 to buy one right now. It is retailing for
RM999.00


HUAWEI Officially Onboard “Sophia” As AppGallery Assistant

What’s better than having a daily companion to resolve all your mobile app issues. Great news to all HUAWEI users! HUAWEI Malaysia officially onboard “Sophia” – an AppGallery assistant available on WhatsApp chat starting now. All you need to do is just message “Sophia” with all your concerns at
+60 12 685 5652
.

While exploring more features and apps for entertainment, work and everything in between through our smartphones, we may need assistance in various aspects, such as downloading apps and how to use the apps.

Providing professional guidance and solutions on HUAWEI Mobile Services (HMS) apps-related issues for all HUAWEI users, “Sophia” is built to improve users’ experience. Served as a reliable live chat function, it is available in three languages – Bahasa Melayu, English, and Chinese every day from 9 am to 9 pm.

It’s time to welcome “Sophia” to be part of your daily lives!

For more information, please visit
HUAWEI Malaysia Official Website
 or
HUAWEI Official Facebook Page
.

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HUAWEI Productivity Powerhorse Duos On Sale from 6 August 2022

HUAWEI continues to expand the smart office scenario in the HUAWEI MateBook family with the HUAWEI MateBook D 16 and HUAWEI MateBook 16s, powered by the latest 12
th
 Gen Intel® Core™ H series Processor. Integrated with the brand’s signature factors, including aesthetics, innovation and intelligence, the duos come prepared with the features to take the day with ease by integrating the control of multi-devices into one, offering endless possibilities to maximise users’ smart office experience.

Now available nationwide from RM3,699,
HUAWEI MateBook D 16
 comes with Smart Conference features to help you ace your virtual conferences and presentations anytime and anywhere.

Meanwhile, the
HUAWEI MateBook 16s
 is available from RM6,799! It is the most powerful laptop among the MateBook series. The 16-inch thin and lightweight laptop is perfect for the professionals and creatives that need a powerful device to work seamlessly while on the move.

With a more dynamic and innovative workforce, businesses are increasingly matching the modern hybrid working arrangements. It is now more evident than ever, users are leveraging smarter technology, to enhance productivity and collaboration for a better living experience.

HUAWEI’s MateBook provides users with a large screen and multitasking functions to meet the needs of workplace users. Equipped with a 16-inch HUAWEI FullView Display with 90% high screen-to-body ratio, users can better focus on the content displayed. In addition, the HUAWEI MateBook 16s has a perfect aspect ratio of productivity as compared to the traditional 15.6-inch screen with a 16:9 aspect ratio. This provides a better display area, providing a more comprehensive experience for users.

Smart Experience to Enhance Cross-Device Collaborations

By simply bringing any of compatible HUAWEI devices, such as earphones, mouse, keyboard, speakers, and printer, into close proximity of the HUAWEI MateBook, the laptop with automatically discover them and provide a prompt that will allow you to pair the products quickly and easily.

For example, when you have connected your HUAWEI
smartphone
, you will be able to see its UI on your laptop screen and operate the two devices as one. Whether you want to access and edit files, use and manage up to three phone app windows at the same time, take video or audio calls through your MateBook D 16 and you can even use the wirelessly connected mouse and keyboard to control your phone.

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HUAWEI MateBook D 16

Variant
RRP (RM)
Channel
8+512GB, i5-12450H
RM 3,699
HUAWEI Official Website
HUAWEI Official Store on Shopee
16+512GB, i5-12450H
RM 3,999
HUAWEI Official Website
HUAWEI Official Store on Shopee
HUAWEI Flagship Store on Lazada
16+512GB, i7-12700H
RM 4,799
HUAWEI Official Website

HUAWEI Official Store on Shopee
HUAWEI Flagship Store on Lazada

Free gift:
HUAWEI CD60 Backpack + Pre-installed Office Home & Student 2021 worth RM 529

HUAWEI MateBook 16s

Variant
RRP (RM)
Channel
Intel® Core™ i7-12700H/16G+1T
RM 6,799
HUAWEI Official Website
HUAWEI Official Store on Shopee

HUAWEI Flagship Store on Lazada

Free gifts:
HUAWEI Stylish Backpack worth RM 499 + Pre-installed Office Home & Student 2021 worth RM 529


Ideal Companion for Hybrid Office Era: Lightweight Laptop with Ultra-wide Immersive Screen

Final call to pre-order the exquisite laptops and bring home free gifts worth more than RM1,000*!

No matter if you are a student or an office professional, working or learning nowadays is beyond a traditional classroom and office. To meet the increasing needs and achieve the ability to work or learn effectively anytime, anywhere, HUAWEI recently launched the smart office duos –
HUAWEI MateBook D 16
 and
HUAWEI MateBook 16s
 to create a perfect ecosystem for consumers.

The new smart office duos bring users to a whole new universe of smart office experiences with improved technologies. They are guaranteed to be fitted with the innovative specifications and features to help live up to the Super Device concept.

Slim Bezels and Large Display Ensure Multitasks

The HUAWEI MateBook D 16 and 16s further enriches the MateBook family as a large screen, high-performance new members while carrying the series’ signature elements. Both come with a FullView Display design with a 90% screen-to-body; the laptops have everything that most content creators need to get their work done, which reserves the maximum amount of screen space for them to get creative.

Beyond the traditional 16:9 aspect ratio, HUAWEI MateBook D 16 offers a broader view with its 16:10 aspect ratio, ensuring consumers’ productivity while working or studying anywhere, anytime. Moreover, a golden screen ratio enables consumers to work easily throughout the day, delivering a wider viewing perspective to view video and graphics files at full size on a dedicated display while their editing applications and other tools are on-screen simultaneously.

Meanwhile, the HUAWEI MateBook 16s’ bezels range from only 5.2mm to 7.3mm and provide an immersive viewing experience for consumers with a 3:2 aspect ratio. Using the Intel Iris® Xe Graphics, the HUAWEI MateBook 16s allows consumers to juggle multiple graphics-intensive tasks quickly and smoothly.

Incredible Performance with Powerful Processors

When it comes to performance, especially having to work with enormous files and moving a lot of data around, the lightweight HUAWEI MateBook D 16 offers powerful mobile hardware without losing all good features. Powered by up to -i7 12700H Processor, it lets consumers handle heavy multitasking such as data analysis, technical drawing, and code compilation. The 12
th
 Intel® Core™ H-Series Processors are integrated with Iris® X
e
 Graphics, the laptop is able to deliver performance comparable to that of entry-level discrete graphics for everyday audio and video entertainment.

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Web browsing, streaming videos and using heavy-loaded applications such as Photoshop software are all smooth and easy to do on the HUAWEI MateBook D 16, as it is equipped with LPDDR4x RAM that uses a dual channel design.

The HUAWEI MateBook D 16 and 16s duo come with a PCIe NVMe SSD high-speed solid-state drive, which significantly boosts the loading of various applications and games, ultimately delivering a smoother user experience.

Lightweight and Portability, Always on the Go

Thanks to its high portability and its light metallic body weighing just 1.7kg, students or office professionals are able to tackle any workload that crosses their desks or their dashboard. Unlike those old-school laptops, this laptop is sleek in design with thinner bezels, is tailored to an on-the-go lifestyle and is easy to carry around.

Aside from being highly portable, the

HUAWEI MateBook D 16 features a durable aluminium alloy body, allowing the device to be used for long periods.

Empowers the Smart Office Experience with HUAWEI Super Device

Both HUAWEI MateBook D 16 and HUAWEI MateBook 16s take multi-device collaboration to a whole new level, thanks to Super Device, bringing super productivity within one cohesive multi-device experience. It lets consumers effortlessly connect to other compatible HUAWEI devices and collaborate seamlessly for an intelligent working experience. Place a compatible HUAWEI earbuds, mice, keyboards, speakers, and printers close to the HUAWEI MateBook, and the laptop will automatically discover them and provide a prompt for quick and easy pairing.

Pricing and Availability

Wait no more and start adding the new HUAWEI productivity duos into your shopping cart! From now till 5 August 2022, HUAWEI MateBook D 16 is available for pre-order with freebies worth up to RM1,028*, while consumers can enjoy freebies worth up to RM1,727* when purchasing the HUAWEI MateBook 16s.

What’s more, be one of the first to collect your pre-ordered devices and get a Free HUAWEI Display 23.8” AD 80 worth RM 688 when you place your pre-order at selected dealers at Sunway Pyramid and Lowyat Plaza.

Find out more information about the new products on
HUAWEI Official Website
 and
HUAWEI Official Facebook Page
.


Iman Troye is the First-ever Ambassador for vivo That’s Y Series

vivo Malaysia joins hands with Iman Troye – an up-and-rising Malaysian singer – to unleash more fun moments through the vivo Y35 series. Iman Troye is the first ever ambassador of vivo’s That’s Y series.

With Iman Troye’s youthful and dynamic personality, vivo believes that she can personify the mission of That’s Y series, which is built to amplify colourful and fun moments in users’ everyday life, and encourage users to experience vivo’s ‘Joy of Humanity’. As part of the collaboration, Iman will be singing the theme song specially curated for vivo That’s Y series

Poised to unveil on 11 August, the latest addition in the That’s Y series sports a trendy exterior design that comes in two colour options, which is Dawn Gold and Agate Black.

The 19-year-old artiste once put Malaysia on the international map. She was selected as a Malaysian representative for an empowerment campaign and got featured on the New York Times Square digital billboard. Today, her upbeat and catchy single ‘Teman’ remains one of the hottest songs and has gained over 50 million views on YouTube.

To celebrate this unique occasion, vivo Malaysia will be running a TikTok dance challenge with Iman Troye. Dance to the That’s Y series theme song and the participants may bring home amazing prizes.

For more details on the vivo Y35 series and the collaboration with Iman Troye, stay tuned to vivo Malaysia’s official
Facebook Page
.

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Introducing Samsung Galaxy Z Flip4 and Galaxy Z Fold4: The Most Versatile Devices

Samsung pushes the boundaries of smartphone versatility with its fourth-generation foldables, providing enhanced productivity, customization capabilities, and FlexCam experiences
.

Samsung Electronics Co., Ltd.
today announced the next generation of groundbreaking foldable smartphones: Galaxy Z Flip4 and Galaxy Z Fold4. Both devices feature customizable form factors, tailored experiences, and upgraded performance. Now in its fourth generation, Galaxy Z series continues to break from convention to deliver new, impactful interactions that enhance everyday life.

“Samsung Galaxy foldables are built on the foundation of our openness philosophy, enabling new possibilities with complete customization both inside and out. Created in collaboration with our world-class partners, the next foldable devices offer unparalleled mobile experiences that meet the needs of our most dynamic users,” said Dr. TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “Through our unwavering focus and industry leadership, excitement for the foldables continues to grow. We’ve successfully transformed this category from a radical project to a mainstream device lineup enjoyed by millions worldwide.”

As a testament to Samsung’s dedication to superior craftsmanship, every component in both form factors has been thoroughly analyzed to deliver a truly optimized experience to ensure that every consumer has a device to fit their needs. The Galaxy Z Flip4 builds on the success of Samsung’s iconic form factor, adding key features, including an upgraded camera experience, a larger battery and expanded customization, while maintaining its ultra-compact design.

The Galaxy Z Fold4 opens up new possibilities for users by delivering Samsung’s most comprehensive smartphone experience to-date, offering shape-shifting design, immersive displays and PC-like multitasking features, in addition to advanced camera technology and powerful mobile processors.

Galaxy Z Flip4, the Ultimate Self-expression Tool Inside and Out

The Galaxy Z Flip4 enhances our users’ favorite features, making it the ultimate tool for self-expression. Its compact clamshell design offers unique experiences not available on any other smartphone.

Shoot hands-free video or capture full group selfies at various angles by partially folding the Galaxy Z Flip4 to activate FlexCam. These can even be enjoyed on users’ favorite apps. Thanks to Samsung’s partnership with Meta, FlexCam is optimized for the most popular social platforms, including Instagram, WhatsApp and Facebook. Do more than ever with the Galaxy Z Flip4 by taking high-quality selfies right from the Cover Screen by leveraging the main camera with the upgraded Quick Shot.

Start high-quality video recording in Quick Shot mode and then seamlessly switch to Flex mode to continue recording hands-free without stopping the video – ideal for content creators and vloggers. The users are now able to take selfies in Portrait Mode and see preview in actual photo ratio when using Quick Shot. With an upgraded camera equipped with a 65 percent brighter sensor powered by the Snapdragon® 8+ Gen 1 Mobile Platform, photos and videos are crisper and more stable – day or night.

The Galaxy Z Flip4 is crafted to go truly hands-free – doing more without ever opening the phone. Make calls, reply to texts, unlock the car and even control the SmartThings Scene widget, all from the Cover Screen.

Galaxy Z Flip4 can capture, watch and connect longer between charges with the expanded 3,700mAh battery. With Super Fast Charging, now supported on Galaxy Z Flip4, charge up to 50 percent in around 30 minutes, keeping users connected when they’re running low.

With the slimmer hinge, straightened edges, contrasting hazed back glass and glossy metal frames, the design is our most refined yet. The users can fully customize the Galaxy Z Flip4 inside and out, with Galaxy Themes on both Cover and Main Screen to complement their style with custom fonts, icons and designs. Plus, users can create their own Cover Screen with new clock designs and backgrounds in various formats such as images, GIFs and even video.

Galaxy Z Fold4, a Multi-tasking Powerhouse with Ultimate Performance

The Galaxy Z Fold4 is the result of Samsung Galaxy’s enduring smartphone innovation and our most powerful smartphone yet. Galaxy Z Fold4 combines Samsung’s collective mobile technology expertise to create a device with increased functionality whether opened, closed, or in Flex mode. Furthermore, it is the first device to ship with Android 12L, a special version of Android created by Google for large-screen experiences, including foldables.

Multitasking on the Galaxy Z Fold4 is easier than ever, so users can get more done on the move. The new Taskbar provides a layout similar to your PC, offering access to your favorite and recent apps. Multitasking is also more intuitive, thanks to new swipe gestures. Instantly switch full-screen apps to pop-up windows or split your screen in half for more ways to multitask.

Samsung’s partnerships with Google and Microsoft take multitasking to the next level. Google apps, including Chrome and Gmail now support drag-and-drop, allowing users to quickly copy and paste links, photos and more from one app to another. With Google Meet, users can now connect with more people while enjoying virtual co-activities, including co-watching videos on YouTube or playing games together on a video call.

Microsoft’s full Office suite and Outlook take advantage of the foldable display, providing more information on the screen and faster ways to interact with the content. The multitasking experience is complete with S Pen functionality, enabling on-the-go drawing and notetaking with streamlined storage inside the Standing Cover with Pen case.

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Galaxy Z Fold4 takes stunning photos and videos with an upgraded 50MP wide lens and 30x Space Zoom lens. A variety of camera modes, including the larger Zoom map activated on Capture View Mode, Dual Preview, and Rear Cam Selfie are custom-built to take advantage of the unique form factor for increased capturing flexibility. And with the larger pixel size, a 23 percent brighter sensor, and enhanced processing power, users can capture clear images even at night.

Content is even more immersive and distinctive on the 7.6-inch Main Screen with a brighter screen, a 120Hz adaptive refresh rate, and a less visible Under Display Camera (UDC) featuring a new scatter-type sub-pixel arrangement. Popular social media apps like Facebook are optimized for the large-screen experience to make content more enjoyable.

Or open your favorite streaming entertainment service apps like Netflix and watch hands-free with Flex mode. For non-optimized apps, users can even control the device without disrupting the content with the new Flex Mode Touchpad, offering accuracy while pausing, rewinding, and playing videos, or zooming in and out of content while the device is in Flex mode.

Games are snappier too thanks to the powerful Snapdragon® 8+ Gen 1 Mobile Platform and hyper-fast 5G. With a slimmer hinge, lighter weight, and even narrower bezels, the wider screen enables easier one-handed interactions while using the Cover Screen.

Samsung continues its barrier-defying innovation journey to deliver the level of durability consumers expect, both in and out. With our Armor Aluminum frames and hinge cover along with exclusive Corning® Gorilla® Glass Victus®+ on the Cover Screen and rear glass, Galaxy Z Flip4 and Galaxy Z Fold4 are our toughest foldables ever.

Durability of the Main Screen panel is also enhanced thanks to the optimized layer structure, helping to reduce damage from external shock. In addition, both the Galaxy Z Flip4 and Galaxy Z Fold4 are equipped with IPX8 water resistance, so users can worry less if they get caught in the rain.

Galaxy Buds2 Pro, Premium Design with the Ultimate Listening Experience

Joining the Galaxy Z series are Galaxy Buds2 Pro – Samsung’s new top-of-the-line earbuds that provide the most immersive wireless audio experience with a new, compact design, and seamless connectivity that is perfect for any aspect of your everyday life.

Appreciate every musical interlude with superior Hi-Fi 24bit Audio, which offers high-dynamic range helping you feel connected to the content you’re listening to with crystal-clear resolution. With the new Samsung seamless codec (SSC HiFi), quality music is enabled to transfer without a pause, and the new coaxial 2-way speaker makes those sounds richer than ever.

The new compact, ergonomic design is 15 percent smaller, with a secure fit that is engineered to prevent rotation, making it the perfect fitness companion. Take calls on-the-go with powerful ANC to eliminate outside noise. The new Galaxy Buds2 Pro allows users to escape into their own world and simultaneously stay connected to their life.

When you need to answer an urgent call while enjoying a gaming session or a movie on your tablet, the Galaxy Buds2 Pro can seamlessly switch the audio connection to your phone with a touch of a finger. The Galaxy Buds2 Pro now features Auto Switch to provide effortless transition from your favourite TV show to take a call from your loved ones.

And if you happen to misplace your Galaxy Buds2 Pro on your commute SmartThings Find now makes locating them fast and easy whether they’re inside their cradle or not.

Galaxy for the Planet

Since the launch of the Galaxy S22 series, Samsung has incorporated recycled materials not just in our packaging, but also in the hardware of our new products. These are the first steps in our Galaxy for the Planet initiative, which includes our continued incorporation of recycled plastics and the creation of new materials in partnership with leading sustainability partners.

As we continue to pursue innovations in sustainable manufacturing, we are proud to announce that more than 90% of the new Galaxy Buds2 Pro is made with recycled materials. The new Galaxy Z series also incorporates ocean-bound plastics into key components and 100 percent recycled paper for its packaging. We also reduced volume of the packaging up to 58%

compared to the first-generation Galaxy foldables. This equates to an avoidance of approximately 10,000 tons of carbon emissions from transportation this year.

Availability

Galaxy Z Flip4 complements users’ styles with premium designs in legacy colors: Bora Purple and Graphite, and new colors: Pink Gold and Blue. The expanded Galaxy Z Flip4 Bespoke Edition now available in 28 countries worldwide, offers glass colors and frame options that provide 75 combinations to choose from, allowing customers to completely control the look of their device.


Keep It Real with realme Malaysia and Celebrate Their 4th Birthday Throughout August

realme, the world’s fastest-growing smartphone brand, celebrates its fourth anniversary in Malaysia this coming 28
th
 August 2022. To celebrate four amazing years with its local fans, the trendsetting brand announces its
realme 828 Fans Festival promotion
, where all will be able to enjoy a month-long promotion on the brand’s wide range of devices, available at all realme Authorised Stores, and realme Malaysia’s Official Online Store on Shopee.

“We express our extreme gratitude to our Malaysian fans for their continuous support for our brand. Celebrating our achievements together, we are happy to announce our 828 Fans Festival promotion as our token of appreciation for our supporters,”
says
Crystal Gong, Brand Director of realme Malaysia
.

“Throughout the years together, the support from our fans have encouraged us to always keep our spirits high in producing the best devices with the latest technology and trendiest design. We’re happy to see our fans acknowledge us as a trendsetting technology brand, and we will continue to Dare to Leap for more groundbreaking innovations, and Keep It Real with together with our fans to strengthen our relationship for more years to come”
.

realme Malaysia has built a strong relationship with their local fans over the past four years – with the anniversary themed
“Dare to Leap, Keep it Real”
, realme highlights its aspirations to continue providing products with a comprehensive, superior experience for the global youth, and has been committed to becoming a trendsetting technology brand. With the ever-advancing abilities in cutting-edge technologies of smartphones and IoT, realme brings its consumers devices with the latest tech, features, and trendsetting experience that are first applied within the price segment.

Looking back at past initiatives this year, realme had lived up to its “Dare to Leap, Keep it Real” 2022 philosophy:

Advocate for Locals to Explore Their Passion Within the Gaming Industry

realme has provided its avid gamers a taste of eSports-level gaming during the 2022 PUBG Mobile Pro League Spring Championship in Malaysia last June. As the tournament’s official smartphone partner, realme had not only provided a platform for international players to join, but also encouraging our local players to achieve their eSports dreams by taking part in the tournament.

With registrations closing off earlier than expected and tickets to watch the tournament sold out in a matter of minutes, realme had appreciated the overwhelming response from the avid gamers and fans who had watched their favourite gamers battle it out in real life.

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Trendsetting Designs to Match the Youth’s Bold Personalities

realme had also built its aspirations towards trendsetting phone designs that match the bold and trendy personalities of its young audience. Starting with the first launch of the year in the first week of January, realme had launched the latest range of its Number Series – its mid high-range smartphone devices that were inspired by the stunning different refractions of light – the
9 Series
, highlighting the first-ever photochromic light shift design with the
realme 9 Pro+ 5G
.

The brand had also launched new devices under its flagship GT Series range, with unique and trendy designs that continue to amaze its audience – inspired by the classic “Le Mans ’66 FORD v FERRARI” film that showcases the determination in the pursuit of speed, realme had launched its
realme GT Neo 3
with a striking racing stripe design to symbolise the brand’s philosophy to design powerful devices.

To also highlight its go-green initiatives, realme had launched the
realme GT 2 Pro
with a paper tech master design concept, designed to perfection by world-renowned Industrial Designer, Naoto Fukasawa.

Adding to the list of trendy devices, realme had also launched two latest editions of its entry-level
C-Series
– with the local availability of
realme C35
, realme had recorded amazing sales for its trendsetting-designed entry-level smartphone, winning the hearts of the trendy Malaysians. realme has also collaborated with a number of fan-favourite industry names to vamp up the design of some of its smartphones, such as the
realme GT Neo 2 Naruto Edition,
and
realme 9 Pro+ 5G Free Fire Limited Edition
 devices, showcasing its commitment to providing its fans a series of trendy and fun products.

Promotions

Enjoy exciting offers all month long with
realme 828 Fans Festival promotion
– get your hands on the discounted prices of the stylish entry-level
realme C35
with an all-new 6+128GB variant
,
the powerful
realme 9 Pro 5G
, and the
realme C11
with a massive battery capacity, available at all
realme Authorised Stores,
and
realme Malaysia’s Official Online Store on Shopee
.

realme C35

realme C35
(4+64GB)
– Lake Blue
– Bamboo Green
– Denim Black
RM699.00
All-month promotion till
31
st
 August 2022
 at all
realme Authorised Stores
, and
realme Malaysia’s Official Online Store on Shopee

with promotional price at
RM649.00.
realme C35
(6+128GB)
Lake BlueBamboo GreenDenim Black
RM799.00
The all-new variant will be available for purchase from
15
th
 August 2022
 at all
realme Authorised Stores
.

realme 9 Pro 5G

realme 9 Pro 5G
(8+128GB)
– Sunrise Blue
– Aurora Green
RM1,249.00
All-month promotion till
31
st
 August 2022
at all
realme Authorised Sto
r
es
, and
realme Malaysia’s Official Online Store on Shopee

with promotional price at
RM1,199.00.

realme C11 (2021)

realme C11
(2021) (2+32GB)
– Cool Blue
– Cool Green
RM399.00
All-month promotion till
31
st
 August 2022
at all
realme Authorised Stores
, and
realme Malaysia’s Official Online Store on Shopee

with promotional price at
RM349.00.
realme C11 (2021)
(4+64GB)
– Cool Blue
– Cool Green
RM499.00
All-month promotion till
31
st
 August 2022
at all
realme Authorised Stores
, and
realme Malaysia’s Official Online Store on Shopee

with promotional price at
RM449.00.

With all the excitement in the first half of the year, realme promises its fans more thrilling announcements to come in the second half of 2022. For more information on the
realme 828 Fans Festival promotion
, please visit realme Malaysia’s official Facebook Page –
https://www.facebook.com/realmeMalaysia/
, and don’t miss out on the great announcements to be made within the month of August 2022!


New LG DualUp Monitor Ergo Brings Next Level Productivity for Professionals & Creatives

LG’s stacked dual monitor is designed for users who are looking for better performance, better space usage, and the most ergonomic position

LG Electronics (LG) today unveiled its newest premium monitor, LG DualUp Monitor Ergo to meet the needs of professional users and creatives in Malaysia. The new stacked dual monitor offers a sleek and practical designs, enhanced connectivity, and superior user experience for both home and office workers, including creative professionals and programmers.

With peerless picture quality, powerful performance, customisability and convenience, it is no surprise that the LG DualUp Monitor Ergo took home a CES 2022 Innovation Award. LG DualUp Monitor Ergo comes with a a unique 16:18 aspect ratio – a completely new format in the monitor market. It combines stacked dual monitors into one, revolutionising the way creators and developers work. By using single setup, creators and developers who stack layers or scripts do not need to scroll endlessly to check them, and there is no need to separate work areas for each monitor.

“Many companies have started adopting a hybrid working model that requires employees to work from both the office and home due to the current situation. With the changes in the way we work, professionals and creatives will need to ensure that their productivity levels can be maintained and elevated – which is why we are bringing the new LG DualUp Monitor Ergo to the Malaysian shores for the very first time. Stacked dual monitors can benefit professionals and creatives tremendously as it increases their performance depth, while offering versatility and enabling good posture,” said Justin Choi, Managing Director of LG Electronics Malaysia.

Two is Always Better Than One

A multitasking powerhouse ideal for all kinds of tasks such as content creation and coding, LG DualUp Monitor Ergo features a Nano IPS display with an innovative Square Double QHD (2,560 x 2,880) resolution monitor. It offers the same screen real estate as two 21.5-inch displays in a stacked form without bezels and has a vertical split view function that lets users see more in one glance.

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No More Pain in the Neck

Boosting productivity and convenience, the LG DualUp Monitor Ergo elevates user comfort with the ultra-adjustable LG Ergo stand, which saves space as it clamps securely to most desks and tables. The double height screen of LG DualUp Monitor Ergo reduces side-to-side head movements, the main cause of neck pain.

LG Ergo Stand has evolved from the previous stand with more enhanced tilting, swivelling, and extracting features. It can swivel up to ±335°, which is wider than ±280° that the previous ergo stand has provided. With more enhanced adjustment of the Ergo Stand, you can maintain high productivity while increasing your focus and immersion. The wide range of positions it provides will allow you to customise the height, angle, and depth of your monitor to the most ergonomic position for your body.

Versatile Display Station on Your Desk

The USB Type-C™ support offers connection to screens, mobile devices with a single cable, and 7Wx2ch stereo speakers with WavesMaxxAudio®, delivering realistic sound effects and powerful audio. This allows you to utilise the extra space of the desk and arrange additional devices and items.

Also, through the multiport for HDMI, DisplayPort, and USB 3.0, it is possible to connect multiple devices at once. Ambient LightSensor adjusts the Brightness of the screen to the ambient surroundings and Live Color Low Blue Light reduces only the blue light, minimising the user’s eye strain even throughout long work hours. The PBP (Picture-by-picture) function makes it easy for creators to divide areas necessary for their work.

The new LG DualUp Monitor Ergo is now available in Malaysia nationwide, at the manufacturer’s suggested retail price (MSRP) of RM2,948.

To find out more information or purchase the LG DualUp Monitor Ergo, be sure to visit LG Electronics Malaysia’s
website
 or purchase through your preferred platforms on
Shopee
 and
Lazada
.


Light Up Your World with the New LG OLED evo

The Latest LG OLED evo TV Showcases High Brightness,
an Array of Sizes, Seamless & Redefined Design

LG Electronics (LG) today unveiled its most advanced TV line-up yet, headlined by its latest LG OLED evo TV that promises to
Light up Your World
 with its self-lit pixels that turn on and off to achieve perfect black and infinite contrast. With brighter colors, a new, more advanced processor and a sleeker, slimmer bezel, LG’s most popular OLED TV is set to evolve the viewing and user experience like never before.

Besides the LG OLED evo TVs, we are proudly introducing our latest LG Soundbar line-up that is complementary to our latest OLED TVs. They offer premium performance, unique and stylish designs, and exciting, new sound experiences all the while ensuring accurate, immersive sound for home cinema, music, and gaming.

With LG’s advanced OLED technology, the new OLED evo lineups are in a league of their own. The next level in OLED’s evolution, the OLED evo delivers 100 percent color volume and color fidelity for closer to life images with amazing clarity and detail. Powered by LG’s new α (Alpha) 9 Gen 5 AI processor,

the company’s Brightness Booster
TM
technology enables the TVs automatically to deliver even more brightness through improved heat dissipation and a more advanced algorithm.

“LG OLED TV has reshaped the premium TV segment to become the first choice for millions of consumers worldwide. As the leader of this segment for nine years, we are committed to bring our consumers only the best experience. Our new LG OLED evo is designed for diverse viewing experience for all types of consumers based on their needs and lifestyle — be it big or small for watching movies or sports and playing games or as an aesthetic addition to one’s home,” said Justin Choi, Managing Director of LG Electronics Malaysia.

The world’s no. 1 OLED TV brand for nine consecutive years brings the latest ‘self-lit’ TV lineup to the shores of Malaysia, especially for consumers who desire stunning visuals when watching their favourite movies at the comfort of their homes or playing console games with friends. The TV also boasts a slim and sleek design with thinner bezel to add to the interior aesthetic of the home.

Smarter and Brighter

The exceptional new range of LG OLED evo features LG’s new α9 Gen 5 AI processor and distinctive picture algorithms. LG OLED evo technology is built into the G2 and C2 series, revolutionising the way of home entertainment experience. Both the G2 and C2 series are established and recognised with the CES 2022 Innovation Awards for setting the tone behind an overall balanced performance. The LG OLED evo TV offers precision in detail, for lifelike images that provide a realistic experience for viewers.

OLED evo TV’s α9 Gen 5 AI processor leverages deep learning to enhance performance and boasts sharper picture quality by making foreground and background elements more distinct from one another.

The α9 Gen 5 AI processor also expands the horizon with LG’s AI Sound Pro feature which enables the TVs built-in speakers to produce virtual 7.1.2 surround sound that provides viewers with true to life audio.

With the Brightness Booster Max Technology, the G2 series is now 30% brighter while the C2 series is 20% brighter through the increased processing power of the α9 Gen 5 AI processor. Now, you can see every hidden detail of your favorite horror movie no matter if it’s in bright daylight or in pitch dark night.

Widest Range of Screen Sizes Ever

The latest version of the LG OLED line-up introduces an array of sizes to bolster the G and C Series lineup with the world’s largest 88” to the world’s smallest 48” TV – a perfect fit for your gaming cave or home cinema. The LG G2 series (77” & 65”) offers a polished design with its alluring flush-to-the-wall Gallery Design. While the C2 series offers six various selections of screen sizes for 2022.

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The range of sizes include the 48” OLED TV, ideal for console and PC gaming. In addition to the astounding line-up of sizes includes the 48, 55, 65, 77, 83 inches suitable for all your home entertainment needs. This OLED TV series features thinner bezels for a more immersive viewing experience to add on to the sleek design of the TV. Therefore, no matter what’s the size of the consumers’ home entertainment space is, LG has an OLED TV to offer for everyone.

Unmatched in Gaming

Level up your gaming experience with LG OLED evo. It is the
first
 OLED TV to support
NVIDIA G-SYNC
®
 Compatible
 to demonstrate gaming console. With its ultra-fast 1 millisecond response time, low input lag and up to four HDMI ports supporting multiple HDMI 2.1 features, it’s no surprise that LG OLED is the ideal choice for console and PC gaming fans to conquer the battlefield.

The LG OLED evo series is packed with gaming features where you can easily select and switch between game-specific features and display presets directly from the TV’s Game Optimiser menu. The Game Optimiser menu provides quick access to the new Dark Room Mode, which adjusts screen brightness for a better gaming experience when the lights are off. Improvise the way you game with settings for G-SYNC
®
 Compatible, FreeSync™ Premium and variable refresh rate (VRR) all easily accessible from the Game Optimiser.

Revolutionised User Experience

LG’s 2022 OLED TVs come with WebOS22, the latest version of LG’s innovative Smart TV platform. The exciting new feature of the WebOS22 brings the user experience to life on LG’s new TVs, delivering maximum convenience and easier content discovery. Get tailored content recommendations on your favorite streaming services in an instant based on viewing history and receive real time alerts to keep up with favorite sports teams.

Viewers can mirror content from one TV to another in the home using
Room To Room
 Share, which enables the viewing of any content via Wi-Fi without an additional set-top-box.

Redefined Design

Release your inner Picasso with an exuberant collection of artworks and pictures that are stored in the LG OLED Evo’s Gallery Mode. Built with lightweight composite-fiber material, it is also easy to install.

In addition to the new line-up of LG OLED evo TV, LG is also showcasing its latest LG Soundbar line-up. The LG Soundbar features the world’s first-up firing center channel speaker that delivers clearer dialogue and makes Dolby Atmos and DTS:X content even more immersive, the perfect choice for home cinema, music, and gaming.

With the IMAX Enhanced, users can now enjoy phenomenal three-dimensional audio when watching compatible content. It also features Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM), positioning the LG Soundbar as a must-have for console gamers who demand that the onscreen action and the audio to be perfectly in sync. A superb solution for gamers and music lovers alike.

The new OLED TV lineup will be available in Malaysia nationwide. Customers can purchase the brand-new LG OLED evo TV series at a price of RM8,199 for the 48” and RM124,999 for the 88” 8K OLED evo TV.

To find out more information or purchase the LG OLED evo TV series, be sure to visit LG Electronics Malaysia’s
website
 or go to your nearest LG authorized dealer nationwide.


Maxis Celebrates Those Who Drive The Digital Economy and Shape Our Culture

Celebrates the fearless and progressive spirit of Malaysians who lead the nation in embracing new possibilities
Malaysia Day edition eKelas Usahawan workshop to be held in September
Maxis committed to empowering youth and all Malaysians to Teguh Bersama on Rangkaian Kita Rangkaian Malaysia

In recognising Malaysian youth as leaders of today and tomorrow, Maxis has unveiled its
Hari Kebangsaan and Hari Malaysia’s
brand film, “
Apalah Generasi ini
?”. The film pays tribute to youth who are culture shapers and drivers of the digital economy, celebrating their fearless and progressive spirit in embracing new possibilities.

“Apalah Generasi ini?” follows the challenges of several young Malaysians who are trying to find gainful employment in a society that expects them to conform to existing ideals and norms. In a quirky unveiling of their fresh and unique job interview responses, we eventually discover that these individuals are content creators and video makers who are equipped with the digital skills to thrive in the future.

Having earned their income from internet-based jobs, they contribute random acts of kindness to B40 communities. Check out the brand film below:

“We are inspired by the new generation of Malaysians who embodies the
Always Be Ahead
spirit while constantly redefining what it means to live, work and play in this digital world. In lifting up these Malaysians, we hope to contribute to the nation’s aspirations to be
Teguh Bersama
. We are committed to empowering them with the digital tools and skills to thrive, as we firmly believe that they are core to Malaysia’s diverse and vibrant digital economy,” said Tai Kam Leong, Head of Brand and Marketing, Maxis.

Malaysia Day Edition eKelas Usahawan Workshop

In conjunction with the national celebrations, Maxis will be organising a Malaysia Day edition of its popular eKelas Usahawan workshop on 24 September 2022.

Primarily targeting women entrepreneurs from B40 communities, eKelas Usahawan comprises a series of digital marketing workshops with a practical and hands-on approach to equip entrepreneurs through modules including tips and basic skills on marketing, digital photography, copy writing and planning for marketing and advertising campaigns via online and social media platforms.

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Since its launch last year, more than 1600 entrepreneurs have been trained under the programme.

The virtual workshop is open to all existing or aspiring entrepreneurs. With a limited capacity of only 300, seats will be reserved on a first come, first served basis. To sign up, go to:
https://www.maxis.com.my/hari-malaysia-2022

As the nation’s leading converged solutions provider, Maxis is constantly embracing new technologies and possibilities to help all its customers, businesses and the nation to
Always Be Ahead

in this changing world. In connecting the nation on
Rangkaian Kita Rangkaian Malaysia (RKRM)
, Maxis serves people from all walks of life based on each of their unique requirements through its
All-Ways Connected
 converged connectivity and solutions.

Beyond this, Maxis’ RKRM connects Malaysia’s diverse network of people through its various community initiatives – from after-school digital learning, building greater digital presence for entrepreneurs in underserved communities, humanitarian efforts, as well as investing in the next generation by equipping them with the digital skills and tools to thrive in the future.


Maxis Fosters Retail Innovation With Venture Building in Local Retail Analytics Startup ComeBy

Takes significant stake in Malaysian-based retail analytics startup, ComeBy, to empower innovation in the retail industry in line with the digital economy
Venture leverages Maxis’ leading network by providing access to both technology and the human network
Maxis committed towards corporate venture building and overall strategy to invest in and grow tech-driven startups and companies

Following the announcement of its first venture building initiative in edutech in June, Maxis has now taken a significant stake in Malaysian-based retail analytics startup, ComeBy, in a bid to empower innovation and digitalisation in the retail industry. The initiative is part of Maxis’ commitment towards corporate venture building and its overall strategy to invest in and grow tech-driven startups and companies.

As the country’s leading converged solutions provider, Maxis is leveraging its network by providing startups and companies greater access to both technology and the human network to create more economic multipliers for the country.

“We are excited to see our venture building efforts on a good momentum, which clearly shows our strong commitment to fostering innovation in the country. Our investment in ComeBy will empower local entrepreneurs and businesses that demonstrate potential in making a significant impact to industries through digital innovation. We believe ComeBy’s innovative approach to shopper data can help unlock new growth for retailers,” said Tai Kam Leong, Head of Brand & Marketing, Maxis.

ComeBy provides offline retailers insights into their shoppers’ individual preferences before the point of checkout. By utilising a combination of active and passive tracking, the company increases in-store engagement and optimizes in-store sales, remarketing, and merchandising. ComeBy has commenced pilots with several popular retail partners, including Senheng, and welcomes interested retailers to visit their website at
ComeBy.io
.

“In addition to the financial investment which will help us expand our team and scale more quickly, we are excited to be able to tap into Maxis’ own extensive network of retail partners, as well as its vast tech resources,” said Barry Ooi, Co-Founder of ComeBy.

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ComeBy is a result of a collaboration effort with Wright Partners, a corporate venture builder in exploring the opportunities in retail technology space. Beyond funding, Maxis will also be providing companies that it invests in with access to support via Maxis’ capabilities, experience and talent. Maxis has been active in the innovation space.

Recently it announced its
foray into venture building with significant stake in edutech startup GuruLab
, and has been developing several innovation programmes with the startup ecosystem through many initiatives such as the Maxis IoT Challenge, SPARK series, Market Access Day, and collaborations with the Malaysia Digital Economy Corporation (MDEC).


Maxis Scholarship Programme 2022 Returns With Focus on Building Critical Tech Capabilities

Maxis Scholarship Programme to enable young Malaysians to achieve their academic aspirations in STEM fields, leadership and innovation capabilities
With overwhelming response since its launch in 2020, young talent and women invited to submit their applications from now until 5 Sept
Programme underlines Maxis’ commitment to investing in young Malaysian talent

A big part of Maxis’ commitment to investing in the nation is supporting communities – from students, women, entrepreneurs and B40 communities – through its passion for education. Investing in the next generation of women, STEM, leadership and innovation talents, its popular Maxis Scholarship Programme has returned once again to help young Malaysians achieve their academic aspirations and the opportunity to contribute positively to the nation.

“We are really pleased to see such positive response to our Scholarship programme since we launched it back in 2020. Our goal is to continue supporting young Malaysian talent in building sustainable skillsets, so that they can stay ahead and relevant in this fast-changing tech-driven landscape. This is a fantastic and timely opportunity for students, so we encourage candidates to apply today!” said Natalia Navin, Chief Human Resources Officer, Maxis.

Submission of applications are currently open until 12 September 2022. Interested candidates can check the eligibility criteria and find out how to apply at
https://www.maxis.com.my/en/about-maxis/career/maxis-scholarship-programme/

The three categories of the Maxis scholarships are as follows:

Maxis Women in Tech Scholarship:
 Enabling outstanding young women from all backgrounds to pursue their undergraduate studies in different tech fields.
Maxis Tech Scholarship:
 Shaping top talent who are passionate about technology and innovation to pursue their undergraduate studies in various fields of technologies.
Maxis Young Leaders Scholarship:
 Providing bright students a platform to propel them into a leadership trajectory, as well as champions of innovation and change.

Last year, 15 outstanding individuals were awarded the Maxis scholarships following a rigorous selection process involving assessment, group activities and interviews.

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What current Maxis scholars say:

“Maxis Scholarship Programme had given me the opportunity to pursue my passion in Computer Science. Throughout the programme, I was also given an internship opportunity, where I was able to learn and understand how computing is applied to innovation and transformation. I would like to thank Maxis for giving me the opportunity to advance closer to my dream.”
Choo Carmen
, Maxis Women In Tech Scholar, studying Computer Science at
Monash University Malaysia

“I was looking for a scholarship to alleviate the financial burden of my family, as pursuing a STEM degree is very costly, especially from a reputable university. I came across the Maxis Scholarship Programme and it was a golden opportunity. The experience has left an imprint as to how much Maxis values its talent due to their close collaboration with us.
Roy Ng Zhan Lok
, Maxis Tech Scholar, studying Mechanical-Electronic (Mechatronic) & Robotics Engineering at
Monash University Malaysia

“I was thrilled to be selected as a Maxis scholar last year and to have the opportunity to build my skills in the tech field. Apart from the financial aid, internships offer exposure to the latest technology, with support from supervisors, fellow scholars, and the Young Talent Team to become the best versions of themselves. They equip us with new knowledge that can help us unleash our potential.”
Farah Dayana Durra Binti Jamil
, Maxis Women In Tech scholar, studying Computer Science and Information Technology (Software Engineering),
Universiti Malaya


Meet the New Purple Edition, S22 Bora Purple

Every color has its own unique characteristics and heritage. Among them, purple has been one of the most beloved. It is a compelling colour, blending the calmness of blue and the excitement of red to create a different kind of energy that evokes warmth and optimism. It is welcoming and inclusive embracing diversity.

In that sense, purple stands for the same things Samsung Galaxy does: embracing individuality, pushing boundaries, and relentlessly innovating under the philosophy of openness.

From light and playful to dark and bold, many shades of purple have resonated through the ages in different ways – as they have through Samsung’s palette. With the Orchid Gray Samsung Galaxy S8, the Lilac Purple Galaxy S9, the Violet S22 series and the Lavender Z Flip 3, purple has been a hallmark of Galaxy’s signature style. To extend purple’s heritage, which goes hand-in-hand with Galaxy’s philosophy, we introduce our newest shade: Bora Purple. “Bora” is the Korean word for purple and we designed the bright and eye-catching Bora Purple Galaxy S22 to evoke joy, spark creativity and embrace individuality.

“With its pastel and neutral tones, Bora Purple embodies optimism and a sense of calm. It will unfold your world with the power of choice,” said Sonia Chang, VP of Global Brand Marketing Group, MX Business at Samsung Electronics. “Whether you’re a K-pop star or a lifelong purple lover, the Galaxy S22 Bora Purple was made for you. We are excited to introduce Bora Purple, first for the S22 but also for exciting new Galaxy devices later this year.”

Samsung’s Galaxy S22 in Bora Purple will be available for purchase starting August 10.

For more information or to purchase the new Bora Purple S22, kindly visit:
https://www.samsung.com/my/smartphones/galaxy-s22/

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The All-New LG PuriCare™ Self-Service Tankless Water Purifier Arrives in Malaysia

The latest addition to the LG PuriCare™ family offers consumers with Auto Sterilisation, Easy Filter Replacement and Filter Subscription that is hassle-free and convenient

Leading home appliances manufacturer LG Electronics Malaysia (LG) today introduced the LG PuriCare™ Self-Service Tankless Water Purifier to its LG PuriCare™ Tankless Water Purifier line-up. As the brand marks its third year in the water purifier market in Malaysia, LG Electronics continues to cater to consumers’ ever-changing behaviour and needs through innovative products.

As Malaysians venture further into the endemic, consumers now demand for hygiene and convenience in having clean, purified water. With the economy and work life back at full force, many seek minimal interruption and inconvenience when it comes to their schedule and plans. Not to mention, caution is still practiced when it comes to visitors at home.

This has contributed to LG offering a solution like none other for the service maintenance of their new line-up of Tankless Water Purifier.  LG’s revolutionary ‘tankless’ technology allows access to clean water free from microorganism growth and the water will be fresh regardless of its temperature. The upgraded water purifier also comes with auto-sterilisation features and easy filter replacement as well as filter subscription that gives a fresh take to “Total Self-Service.” Plus, it comes in a stunning Navy Blue, among other, which is a first in the market for this colour variation.

The LG PuriCare™ Self-Service Tankless Water Purifier’s auto-sterilisation feature sterilises both the internal stainless-steel pipes and outlet with high water temperature, removing 99.99% of germs. The system automatically sterilises internal stainless-steel pipes once a week, or consumers can adjust it to as often as they wish. And to think that this is all within one touch of a button. Its
4-Stage All Puri Filter System
also eliminates microorganisms, 99.99% norovirus and 9 types of heavy metals including mercury, lead, arsenic, cadmium, iron, copper, aluminum, manganese and zinc contained in water.

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Additionally, the brand-new “Self-Service” features make a vast difference for consumers with busy schedules; the service of filter subscription deliver hassle-free filter replacement where consumers can do the filter change on their own, within their own schedule, without having to wait for customer care services. With a twist and pull, the filter can be changed to a fresh one without using any tools in a matter of seconds. Not to mention, the subscription service ships new filter(s) to consumers’ doorsteps every six months.

“The arrival of our advanced LG PuriCare™ Self-Service Tankless Water Purifier coincides with LG’s third-year presence in the Malaysian water purifier market. The LG PuriCare™ brand prioritises our customers’ needs of convenience and freedom when it comes to product servicing and we work towards that goal every day. With that, LG Electronics strives to consistently deliver innovation and cutting-edge technology to meet the demand and changing consumer behaviour through our groundbreaking products,” said Justin Choi, Managing Director LG Electronics Malaysia.

“The newly launched LG PuriCare™ Self-Service Tankless Water Purifier will undoubtedly respond to the demand with added convenience, accessibility and hygiene for consumers who are constantly on-the-go,” said Choi.

The innovative LG PuriCare™ Self-Service Tankless Water Purifier also comes with the UV sterilisation feature, which automatically sterilises the inside of the water outlet once every hour or whenever one chooses. The LG ThinQ™ allows consumers to directly check the status of the water purifier and set sterilization schedule in real-time anytime, anywhere via a smartphone while the Voice Guidance provides step-by-step instruction for high-temperature sterilization, filter replacement and functions setting.

For more information on the LG PuriCare™ Self-Service Tankless Water Purifier and other award-winning products by LG Electronics  please visit
https://www.lg.com/my
 or follow their official Facebook page at
https://www.facebook.com/LGEMalaysia/
.


New Samsung Galaxy Foldables Drive More Sustainable Future While Providing the Most Versatile Mobile Experience

The Company’s MX business sres the progress on its commitment to do more with less through Galaxy for the Planet

Samsung Electronics Co., Ltd.
 announces today that it has made progress towards achieving the 2025 sustainability goals for the MX (Mobile eXperience) Business. Key initiatives include developing and incorporating recycled materials into products, designing more eco-conscious packaging and giving new life to older Samsung Galaxy devices to reduce e-waste.

Since announcing the
Galaxy for the Planet
 vision at Unpacked in August 2021, Samsung has worked diligently to create new ways to recycle and repurpose resources that would otherwise become harmful waste, minimize its environmental footprint and inspire innovation that helps preserve the planet. Today, Samsung is sharing the progress so far on its sustainability journey.

“Samsung is taking consistent and impactful actions that help protect people and the planet. We marry sustainability and innovation in everything we do,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “I am proud of our progress to date. At the same time, it’s been a humbling experience that enables us to continue on our journey towards achieving our sustainability vision with even more conviction and rigor than before.”

Expanding the Use of Recycled Materials to the Galaxy Z Fold4 and Galaxy Z Flip4

Developing new, recycled materials is a key focus area for Galaxy for the Planet. The more Samsung recycles, the more resources it preserves. While repurposing materials into Galaxy devices presents many challenges, the benefits for the planet make it well worth the effort.

Samsung designed the new Galaxy Z series and Galaxy Buds2 Pro with repurposed fishing nets, or ghost nets, that could otherwise end up in the ocean.

First integrated into the Galaxy S22 series in February 2022, today there are eleven Galaxy devices that use repurposed fishing nets including Galaxy Book2 Pro series and Galaxy Tab S8 series as well. By repurposing abandoned fishing nets into a high-performance material for Galaxy technology, Samsung helps to minimize the effects of plastic pollution – 640,000 tons of fishing nets are abandoned and pollute the world’s oceans every year.

Repurposing discarded fishing nets is only one example of Samsung’s advancements in increasing its use of recycled materials in its products.

Samsung has incorporated eco-conscious materials including repurposed fishing nets, post-consumer materials (PCM) or bio-based resin into 90% of Galaxy devices launched in the past year. For the Galaxy Buds2 Pro, more than 90% of the product is made with recycled materials.

This process requires complex engineering and technical skills to ensure the overall quality, safety and reliability of all new materials for Samsung’s innovative technologies. Samsung plans to make further investments in research and development to source and transform other, new materials for use in Galaxy products and to increase the presence of recycled materials in each device.

Changing the Way Galaxy Products are Packaged

Samsung set a goal to eliminate all single-use plastics in mobile product packaging by 2025, and the company has already reduced a sizeable amount of single-use plastics in its current packaging for Galaxy smartphones including the new Galaxy foldables. Samsung will explore more ways to eliminate single-use plastics in packaging by assessing every aspect of its packaging designs, down to the smallest of details.

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Starting with the launch of the Galaxy S22 series, Samsung now uses 100% recycled paper for flagship product packaging.

By doing so, Samsung will be able to save the equivalent of nearly 51,000 trees with the Galaxy S22 series and the new Galaxy Z series this year.

Samsung has also reduced the volume of packaging for Galaxy Z Flip4 by 52.8% and for Galaxy Z Fold4 by 58.2% respectively compared to the first-generation Galaxy foldables. By reducing each device package’s volume, Samsung ultimately reduces its environmental footprint in transporting these units using trucks, planes and ships.

The company estimates that this reduction in packaging volume equates to a reduction in carbon emissions from transportation of approximately 10,000 tons by the end of 2022. In addition to continually evolving packaging for flagship smartphones, Samsung will expand eco-conscious packaging to other product categories.

Scaling Solutions that Reduce E-waste

More than ever, reducing e-waste is crucial to advancing a circular economy that preserves and repurposes the planet’s finite resources. According to the World Economic Forum, 57 million tons of e-waste was generated in 2021 and it is expected to grow by 2 million tons per year.

To address this, Samsung has been expanding the Galaxy Upcycling program, which gives new life to older Galaxy smartphones. Through
Galaxy Upcycling at Home
, Samsung repurposes smartphones with a simple software update that turns them into smart home devices that support everyday needs, such as childcare and pet care.

An important part of Galaxy Upcycling is ensuring that these sustainable practices not only support the environment but also improve people’s lives. The company also upcycles secondhand Galaxy devices into medical diagnosis equipment called
EYELIKE™ fundus cameras
 that provide necessary eye care services in underserved communities. This program has already upcycled hundreds of Galaxy devices and provided basic eye care for over 13,000 patients in Vietnam, Morocco, India and Papua New Guinea.

The Path Forward

Samsung has set clear sustainability goals by scaling solutions across its business. Whether it is repurposing discarded fishing nets for Galaxy devices, striving to achieve plastic-free packaging or moving us forward to achieve zero waste to landfill and zero standby power of smartphone chargers, Samsung is realizing its Galaxy for the Planet vision one step at a time.

There will be more challenges along the way, but Samsung will hold itself accountable and continue to report progress on its mission to effect positive change and inspire others to protect the planet for generations to come.

For more information, visit:
https://news.samsung.com/my/


New Toshiba M550L Quantum Dot 4K TV Provides All-Rounded Home Entertainment Experience

Toshiba TV today announced the availability of its Quantum Dot 4K TV M550L in Malaysia. The device is a result of upscaling the essential features of their best-seller TV, M550, into a premium and all-rounded entertainment provider smart television (TV).

The newly improved signature REGZA Engine 4K Pro and Japanese-designed as well as fine-tuned technology offer fans fantastic picture quality near a 4K reality on everything they watch. In addition, Toshiba TV M550L features the popular demand Google TV™ and Apple Airplay®, enabling users to supersize their viewing content from phone to TV.

A home theatre should contain the best features and technology that well replicates a true-cinematic experience. The M550L produces
powerful sound
 and
superior colour accuracy,
 which closely meets the expectation of a cinema. This model is available in 50″, 55″ and 65″ to meet the needs of customers nowadays and will be priced at RM2,599, RM3,199, and RM4,399 respectively. Malaysians can purchase the Toshiba Quantum Dot 4K TV M550L at authorised retail stores and online stores across Malaysia.

Discover Favourite Content with the Advanced Technology

M550L combines the precise colour mapping and various colour correction skills of REGZA Engine 4K Pro with the Quantum Dot Technology to provide users richer pure colours and turn every scene’s detail into more vivid, impressive, and stunning. It also maximizes the contrast of light and dark elements and analyzes the motions to provide users with a greater, smooth and more comfortable scene to watch via the Full Array Local Dimming and Ultimate Motion technology. In short, M550L displays natural and beautiful pictures in the way the creator intended.

Immersive Cinematic and Gaming Experience

HDR10+ and Dolby Vision-Atmos are the most exciting features of the M550L as it allows the TV to display more lifelike visuals by adjusting the brightness, colours, and contrast level based on scene-by-scene as well as frame-by-frame optimisation. With these two features, M550L makes the users forget that they are facing a tech device and invites them into another fully immersive world.

Playing games with high input lag and slow response speed accessories will ruin the gaming experience. Hence, Toshiba TV comes with the Auto Low Latency Mode (ALLM) and Variable Refresh Rate (VRR) to level up your gaming experiences. With all the above features, you can enjoy a smooth and responsive gameplay. This model also provides users with a smooth viewing in game mode with the Ultimate Motion Technology.

Innovative Viewing Pleasure

Intelligent Auto View Pro is one of Toshiba TV’s great innovations in picture quality. With a light sensor and a colour sensor, M550L can automatically adjust the brightness and colour balance fit to the environment and grant users a more comfortable and qualified viewing experience, no matter the environment. The iCare Blue Technology used in this model acts as an eyecare protection safeguard by shielding users’ eyes from harmful blue light.

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Powerful Sound Quality

Toshiba TV prides themselves in innovating for the past 70 years and gives importance to sound and picture quality, that’s why fans can experience extraordinary audio through the REGZA Power Audio Pro technology, where REGZA stands for Real Expression Guaranteed by Amazing Architecture.

M550L adopts the Power Bass Woofer at the back side and its sound is finely tuned for the balance among reality, powerful impact bass sound, and easy-to-listen clear voice. As a result, the total speaker output power is up to 49W (watts), and users can enjoy an impressive and supreme sound quality regardless of playing games or watching movies with this model.

Smart & Accessible

Toshiba TV M550L also allows users to discover thousands of movies and shows based on what they have watched before thanks to Google TV. Users can cast movies, shows, photos, and many more from phones, tablets, and laptops right to the TV instantly. The far-field voice feature is a nifty addition to this model as it allows users to control the TV hands-free.

Users can relax and use their voices to access the content they want to enjoy without having to endure the anxiety of not finding the remote.

Seamless Experience with Apple Devices

The good news for Apple users as Toshiba TV has acquired the support of Apple Airplay and Apple HomeKit Technology and incorporated them into M550L. Whether iPhone, iPad, or Mac, they all work seamlessly with this TV model. Apple users can supersize photos, videos, and other various content from Apple devices to the big screen and play music throughout their home with the built-in Apple Airplay.

Users can also control the TV easily from iPhone, iPad, HomePod mini, Apple Watch, or Mac with the Apple HomeKit Technology.

Beauty Inside and Out

M550L features bezel-less and minimalist designs based on Toshiba TV’s  ‘Essential Beauty’ philosophy to create a modern and stylish-looking interior. The slim design of the TV and wide viewing angle (only supported by 55″ and 65″) features will also pull viewers to experience a whole new reality through the immersive viewing provided by M550L.

Elevate the lifestyle entertainment with Toshiba TV’s latest superior model, M550L, which provides a theatre-quality viewing experience and a massive audio boost. For those interested in purchasing the Toshiba Ultra 4K TV M550L, visit their official website at
https://www.my.toshiba-visual.com/
 or Toshiba TV’s Malaysia official
Facebook page
 for more details. Also, stay tuned to their Instagram account
@toshibatvmalaysia
, and their official
YouTube
 and
TikTok
 account for the latest product information.