Samsung Announces Global Expansion of Bespoke Appliance Lineup at ‘Bespoke Home 2021’

Bespoke Home celebrates the global expansion of Samsung’s customizable refrigerator lineup, serving as a new platform to showcase an expanded Bespoke product portfolio including new lifestyle appliances and connected solutions.

Samsung Electronics today hosts Bespoke Home 2021, a new virtual platform and global showcase for Samsung Home Appliances. The event highlights the global expansion of the Bespoke refrigerator lineup and nods to the upcoming global launch of the Bespoke Kitchen package, along with new lifestyle appliances and integrated IoT solutions — all of which can make home life more personalized, flexible, and intelligent.

“We are delighted to announce the global expansion of our Bespoke lineup, offering comprehensive lifestyle solutions to empower consumers who are exploring their emerging lifestyle needs,” said JaeSeung Lee, President and Head of Digital Appliances Business at Samsung Electronics. “It is our mission to develop products that help consumers manage and run their lives better.”

The Customizable Fridge Goes Global

The Bespoke refrigerator lineup is expanding to North America, Latin America, Europe, CIS, the Middle East, and selected regions across Asia and Africa. Bespoke comes in over 20 original colors and seven finishes worldwide, providing a generous number of combinations to choose from. The Bespoke refrigerator also offers Samsung’s trademark large capacity, convenience, and powerful cooling performance.

In North America, consumers can choose from a 4-Door Flex, a 1-Door Column, or a 2-Door Bottom-Mount Freezer. Samsung created a variety of unique metal colors for the region, including Champagne Rose Steel, Navy Steel, and Matte Black Steel.

In Europe, Bespoke is available in 1-Door and Slim 1-Door options, and Bottom-Mount Freezer models
in 1.8- and 2-meter options with six different finishes and a broad palette, ranging from classic white to soft pastels and statement colors.

A Kitchen Packaged for You

The new Bespoke kitchen package is Samsung’s first global expansion of Bespoke products beyond refrigerators, bringing the philosophy of customized appliances to the entire kitchen starting with markets in the U.S. and Europe. Launching in the second half of this year, the North American offering centers on the company’s flagship Bespoke refrigerators and expands to include a Bespoke range, microwave oven and dishwasher, exquisitely built in the same look-and-feel as the refrigerator.

The package allows customers to unify or mix and match their kitchen aesthetic around their favorite color and finish, with choices of Matte Black Steel, Navy Steel, Champagne Rose Steel and White Glass.

Appliances that Plug Right into Your Lifestyle

Samsung will also launch its expanded lineup of purposeful lifestyle appliances in North America and Europe this year, including Bespoke AirDresser, Bespoke air purifier, and Bespoke Jet™ stick vacuum cleaner. With homes doubling as offices, gyms and classrooms, these new Bespoke Home appliances address day-to-day needs by providing more flexibility, automation and hygiene.

New lifestyle appliances that are launching in North America and Europe include:

Bespoke AirDresser
 delivers a range of clothing care solutions to ensure that garments are kept in tip-top shape and does it with upgraded Bespoke style. It launches in Europe and in the U.S. in the second half of 2021.

Bespoke air purifier
 draws air from five directions to purify the air rapidly and intensively, even in large spaces. Its ultrafine purification system can remove 99.999 percent of 0.01µm dust,* while the 3 Way smart discharge circulates clean air in various directions. The unit is available in a range of designs and colors and launches in the U.S. during the third quarter.

Bespoke Jet™
 comes with a Clean Station™ and charging station attached, offering users a comprehensive cleaning solution. Once done vacuuming, the user simply docks the vacuum and it’ll empty and charge on its own. The new Bespoke Jet™ will be available in three colors and launches in U.S., Europe, CIS and Southeast Asia in the second half of 2021.

Jet Bot AI+
 is the first robot vacuum to come equipped with an Intel® AI solution. The smart vacuum leverages its object recognition technology, along with its LiDAR and 3D sensors to identify objects and determine the optimal cleaning path. Also outfitted with a camera, Jet Bot AI+ is integrated with the SmartThings app to assist with remote home monitoring. It will be available in U.S., Europe, CIS and Southeast Asia in the second half of 2021.

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Other new lifestyle appliances include:

Bespoke ShoeDresser
 pampers your favorite shoes so they feel fresh after each wear. The unit deodorizes, dehumidifies, and dries shoes based on their material and shape, ensuring they are maintained with proper care.
Bespoke Cube refrigerator
 provides modular storage for items other than groceries, such as wine, beer and beauty products. This device is quiet enough to have in the bedroom or next to the sofa, or wherever one prefers to hold special items that need to stay cool.

Bespoke water purifier
 is available with a single faucet or multiple faucets. It is equipped with a four-level filter system and can filter up to 2,500 liters of water, which is enough for a four-person family to drink for a year. Water volume and temperature can be set by voice control using Bixby.

SmartThings Support Your Connected Life

Samsung’s vision for the Bespoke Home also emphasizes connected living through AI and automation. Driving this vision is Samsung’s SmartThings, which provides users with a centralized and effortless home management platform.

SmartThings Cooking
 provides personalized meal plans and recipes that reflect user preferences and fridge inventory, automatically applying cooking temperatures and modes based on each recipe directly to synced cooking appliances. The service is already available in North America and select countries in Europe.

SmartThings Pet
 syncs with home appliances like the Bespoke air purifier and Jet Bot AI+ robot vacuum to let users check on their pet when not at home. The service is set to launch globally in Europe, Latin America, and Asia during the second half of 2021.

SmartThings Clothing Care
 syncs with the Bespoke AirDresser as well as smart washers and dryers to make laundry days more efficient. The service recommends device cycles and settings for optimal care, taking the guesswork out. The SmartThings Clothing Care service is currently available in the U.S. and Europe. The update to connect the new Bespoke AirDresser will be available in the U.S. and select European markets in the second half of 2021.

SmartThings Air
 syncs with Samsung’s air purifier and air conditioner to monitor air quality in and outside the user’s home in real time. It launches in the U.S. in the second half of 2021.

* Disclaimer: Based on internal testing in accordance with the Korea Air Cleaning Association indoor air purifier test and evaluation (SPS-KACA 002-0132:2018). Reduced the amount of 0.01µm dust by 99.999% after 13 minutes using the High mode. Results may vary depending on the actual usage conditions.

Disclaimer: All products mentioned are available in Korean and selected countries. Products specifications may vary by country.


Samsung Galaxy S21 Ultra Review – All About The Camera Magic

Samsung Galaxy S21 Ultra 5G

RM4,999.00

9.1

Design

9.0/10

Performance

9.5/10

Price

8.3/10

Camera

9.6/10

Functions

9.0/10

				Pros

Beautiful display

Great performance

Awesome camera

Solid build

Good battery life

				Cons

A little top heavy

Heat up on long camera use

Bulky

Buy Now

For those who love photography, look no further. And those who are into videography, you will love this. The new Samsung Galaxy S21 5G is one remarkable smartphone that at some point, I would call it a camera instead of a phone. It is one of the phones that I’ve enjoyed using. I have nothing but good words to describe my whole experience of using it.

But of course, I have to be honest in my review as well. And honestly, I don’t have much negative comments about the Galaxy S21 Ultra. Let’s get on with the review.

First Look & Design

As the words get around, it is true that the Galaxy S21 and the S21 Ultra come in a smaller box. It does not include any charging brick, just the USB type-C cable and user guide documentation. I got the Phantom Black variant for the S21 Ultra. And the first thing I noticed is how solid the phone feels. It is also heavy on the top side, probably due to the huge steel camera bump that’s seamlessly moulded with the frame.

The Galaxy S21 Ultra is one huge phone. No doubt about it. Being top heavy, sometimes it is difficult when handling it on one hand especially when you’re walking. The large screen size has a scenic view that looks great under normal indoor lighting and bright enough to be clearly seen under direct sunlight. The dynamic AMOLED display can hit up to 1500 nits brightness, making it one of the brightest displays on a smartphone.

Right at the top of the display is the 40MP wide angle selfie camera. As usual, Samsung uses a punch hole design for the front camera rather than a notch, which is awesome. But when you go around the back, the large camera bump will stare you right in your face.

The design of the camera bump is by far the most impressive (and beautiful) of all the devices by Samsung. The metal camera bump merged seamlessly with the phone’s frame, making it look like it is part of the body. Most of the phones we see today have a flat beautiful back but all of a sudden, you see a camera bump that looks out of place. Not with the S21 Ultra. The camera bump is made with the phone, it is part of the body. That made it beautiful to look at.

The large camera bump houses four camera modules. It also comes with laser auto-focus and you can see that in the bump as well. And of course, the LED flash sits below it. I will talk a little more on the cameras later on.

On the right side of the phone, there’s the usual volume rocker buttons near the top and the power button right below it. The button here feels a little solid for me, not much of a clicky type. But that’s fine somehow. On the left side of the phone has nothing, so is the top other than two tiny microphone holes for stereo recording. On the opposite end, there’s the SIM slot, USB type-C port and the bottom firing speaker. No audio jack for the S21 Ultra and for many other newer flagship devices. Sad.

On the other hand, it is good to know that most of Samsung’s flagships have IP68 ratings for waterproof and dustproof protection. The S21 Ultra can be submerged up to 1.5 meters for up to 30 minutes. You can bring the phone for a swim but don’t leave it submerged for a long period of time. It will definitely survive splashes and rain drops.

Performance & User Experience

I never had any problems when it comes to Samsung devices for my daily use. Their reliable OneUI is so easy to use and has many additional Samsung only features. It works well pairing with Samsung’s wearable devices such as the Galaxy Buds Pro and Galaxy Watches. It also works seamlessly with most Samsung Smart Home devices too. That’s why I’m a fan.

Now for daily usage, the S21 Ultra works wonders. If you’re doing some heavy multi-tasking work on your phone, you don’t have to worry about performance. You can actually forget about it. Don’t think about what it can do, just focus on what more you want to do. Whatever you throw at it, it will execute the task without breaking a sweat.

Checking emails? Easy. Editing some photos? That is a breeze. You can even have it to edit your large 8K videos with ease and be done with it in no time. I usually have the S21 Ultra with me at all times. I use it for photo and video editing. I use it to capture photos and videos at every chance I get. It supports Samsung’s very own stylus that usually comes with the Note series so you can do a little illustrations or jotting down notes.

So in terms of performance, just forget about it. It can do what you can’t without any delay, all thanks to the new Samsung Exynos 2100 5nm chipset that is mind-blowingly fast. It is as good as the S21 Ultra Snapdragon 888 variant, and a whole lot better when it comes to AI processing. The new chipset is supported by a 12GB RAM and 256GB internal storage (for the unit in this review) and it also has a 16GB RAM with 512GB storage variant. If you want more RAM and space, go for that.

I was unable to test the 5G network speed here in Malaysia as most telcos have not rolled out the 5G services to the public yet. So bummed with that. But overall network speed and signal reliability is really good. Calls came in crystal clear and I didn’t get any call drops or whatsoever.

Gaming with the S21 Ultra is awesome. The new chipset managed to perform beyond what I expected. As usual, PUBG Mobile is my personal graphic and performance benchmark test. If it plays well, I will give my own opinion on that. I can set the graphics to its highest setting with HD+ and realistic view with the highest framerate. I even turned on the shadows and anti-alias, which usually required more processing power and battery.

And the Galaxy S21 Ultra handled everything perfectly.

I got to play for close to two hours before the battery drained out. That is good battery endurance for all those heavy gaming sessions. Graphics are great. It is one of the smoothest graphic rendering that I have ever encountered. I have played on the Galaxy Tab S7+ previously and I’ve also said that it was my best experience for mobile gaming but this S21 Ultra came close to that. Of course, I preferred the large screen of the tablet but the S21 Ultra would be the next best device.

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I also tested the performance with the Antutu 3D benchmark app and it scored a good 631893 in the test. That is a flagship score. Anything above 600k is a flagship score. But I know some of the made-for-gaming devices have already passed the 700k mark but I’m very pleased with the S21 Ultra’s overall performance. I never seem to disappoint.

As for the battery, it comes with a Li-Ion 5,000mAh capacity battery. It also comes with 25W fast charging to get the battery level up from 10% to 100% in less than an hour. It also supports Qi/PMA wireless charging so you can use any of your old Qi wireless charging decks with the S21 Ultra.

Camera

If you ask me what is the S21 Ultra’s niche market, I would say it’s for photography enthusiasts. As I mentioned before, it comes with 4 camera modules. I love photography and I can safely say that I can use this phone to outperform any old dSLR cameras out there. Most of the modern smartphone cameras are already better than the old dSLR cameras. My old Nikon D90 can’t perform as good as most of the phone cameras these days. And the Galaxy S21 Ultra goes beyond that.

It is a photography phone. It is also excellent in videography. A Malaysian movie director even shot an entire short film 100% with the Galaxy S21 Ultra. Go ahead, watch the short film that was shot entirely with the S21 Ultra below:

The Samsung Galaxy S21 Ultra is able to shoot a 4K video at 60fps and up to 8K at 24fps. I usually set it to shoot 4K at 60fps for my personal use. The electronic image stabilisation worked really well to reduce shakes and sudden jerks. And most of my videos turn out brilliant.

So here’s the camera setup for the Galaxy S21 Ultra.

Camera:
108 MP, f/1.8, 24mm (wide), 1/1.33″, 0.8µm, PDAF, Laser AF, OIS
10 MP, f/4.9, 240mm (periscope telephoto), 1/3.24″, 1.22µm, dual pixel PDAF, OIS, 10x optical zoom
10 MP, f/2.4, 70mm (telephoto), 1/3.24″, 1.22µm, dual pixel PDAF, OIS, 3x optical zoom
12 MP, f/2.2, 13mm (ultrawide), 1/2.55″, 1.4µm, dual pixel PDAF, Super Steady video
Selfie Camera: 40 MP, f/2.2, 26mm (wide), 1/2.8″, 0.7µm, PDAF
Main Video: 8K@24fps, 4K@30/60fps, 1080p@30/60/240fps, 720p@960fps, HDR10+, stereo sound rec., gyro-EIS
Selfie Video: 4K@30/60fps, 1080p@30fps

Now let’s have a look at the photos…

Getting the indoor shots for ultra wide and zoom towards the floor area. No blur and colours are well balanced.

For this shot, I hit the zoom button to go as far as I can until it maxed out. The end result is a little blurry but can still have some details.

Outdoor shots are always accurate and gorgeous.

Night shots are wonderful. On wide angle main camera, the image turned out great with no obvious noise and details are good. And the zoom shot turned out okay too.

Can’t go wrong with food photos.

Selfie shots are mostly good. Details are well preserved and colours are good. Even when using the selfie camera in low light works great.

The only downside of using the camera for a long period of time is that the back panel near the camera module will heat up quite a lot. I really mean a lot, especially when you’re shooting long videos. The heat can be a little worrying for some, even me at times. I remember using the S21 Ultra for one of my work shoots, the back panel heated up so much that I had to put the phone in a refrigerator to cool it down.

Apparently this only happens with the Exynos 2100 variant of the phone, not much on the Snapdragon 888 version. This is something that Samsung needs to address quickly. But on the upside, nothing happened to the phone. Performance is still top notch and there are no errors or whatsoever after the heat up.

Conclusion

The Samsung Galaxy S21 Ultra 5G is not made for everyone but at the same time, everyone can use it. It has its own niche market and target users. If you love photography, this is a phone for you. Nothing can go wrong when you have the S21 Ultra when trying your hands in photography. It is a wonderful device to capture any of your precious moments when you need it, and still produce stunning results.

For your daily use like social media or multi-tasking between your email and Word docs, everything is smooth and easy. I can get to about 24+ hours of use on a single charge provided that I don’t play games or binge on any YouTube videos. And when I do play games, the S21 Ultra can still last the whole day until I had to plug in the charger at night. I don’t usually like to leave the phone charge overnight so I will make sure to pull the plug as it reaches 100%.

I had a great time testing and playing with the Galaxy S21 Ultra. What else can I say? The display is great, the performance is among the best I’ve tested and the camera is phenomenal. No wonder it is the phone of choice by some of the top reviewers for video and photos. They will know a good camera when they see one. And I’m pretty sure that I gave the correct title for this review – It’s all about the camera magic.

You can purchase your brand new Samsung Galaxy S21 Ultra 5G from the official
Samsung store
 for a recommended retail price starting from
RM4,999.00

Samsung Galaxy S21 Ultra 5G Specifications

SoC
: Exynos 2100 (5 nm), Octa-core (1×2.9 GHz Cortex-X1 & 3×2.80 GHz Cortex-A78 & 4×2.2 GHz Cortex-A55)
GPU
: Mali-G78 MP14
OS
: Android 11, One UI 3.1
Memory
: 128GB 12GB RAM, 256GB 12GB RAM, 512GB 16GB RAM
Display
:
Dynamic AMOLED 2X, 120Hz, HDR10+, 1500 nits (peak)
6.8 inches, 112.1 cm
2
 (~89.8% screen-to-body ratio)
1440 x 3200 pixels, 20:9 ratio (~515 ppi density)
Build:
 Glass front (Gorilla Glass Victus), glass back (Gorilla Glass Victus), aluminum frame
Battery
: Li-Ion 5000 mAh, non-removable, 25W fast charging
Camera
:
108 MP, f/1.8, 24mm (wide), 1/1.33″, 0.8µm, PDAF, Laser AF, OIS
10 MP, f/4.9, 240mm (periscope telephoto), 1/3.24″, 1.22µm, dual pixel PDAF, OIS, 10x optical zoom
10 MP, f/2.4, 70mm (telephoto), 1/3.24″, 1.22µm, dual pixel PDAF, OIS, 3x optical zoom
12 MP, f/2.2, 13mm (ultrawide), 1/2.55″, 1.4µm, dual pixel PDAF, Super Steady video
Selfie Camera:
 40 MP, f/2.2, 26mm (wide), 1/2.8″, 0.7µm, PDAF
Sensors:
 Fingerprint (under display, ultrasonic), accelerometer, gyro, proximity, compass, barometer
Colours:
 Phantom Black, Phantom Silver, Phantom Titanium, Phantom Navy, Phantom Brown


Samsung Home Appliances Brings You a Little Breath of Fresh Air This Raya

The holiday season may
still
 be different this year but celebrating it in style does not have to stop. Due to the current pandemic situation and the implementation of Movement Control Order (MCO), you can still make a memorable celebration with family at your comfort home.

To protect you and your loved ones this Raya and beyond, here are some stress-free tips to keep the household free from air pollution and dust without breaking a sweat.

The Gift of Clean Air – Smart Air Purifier, 60m
2
(RM1,799)

Amid the festive spirit, we recognise that caution should still be taken this Raya to protect yourself and your loved ones. When used properly, air purifiers can help reduce airborne contaminants including viruses in a home or confined space.

Samsung’s Smart Air Purifier, 60m
2
 for example, is perfect to provide your entire household with clean hygienic air.

Built to remove allergens and other pollution, this air purifier is the perfect addition to your home. With its 3 Way Air Flow technology, the Smart Air Purifier is able to reach wider and purify faster, while also removing up to 99.97% of 0.3㎛ sized dust in the air around you. Wherever you aim to host your guests, it is easy to move with its hidden moving wheels, making it portable across the house. Easily managed by Samsung’s SmartThings App, you can also take better care of your air and check its pollution level at anytime and anywhere.

Remove contaminants in the air and prevent them from ruining your holiday season today, ensuring everyone can have a merry time together. Elevate the clean air experience with purchase-with-purchase (PWP) offer and get genuine Samsung CFX-D100/GB Air Purifier Filter at RM98 (normal price RRP RM299).

Quick Corner-to-corner Cleaning – Jet 90 premium, up to 200W (RM3,599)

From loose cookie crumbs to pet fur to rogue dirt accidentally swept into the house, no house cleaning – before and after the celebration – is complete without a round of vacuum. The hidden crooks and low furniture often pose a challenge, especially with those of advanced age or back issues.

This is where you can let the Samsung Jet 90 premium take care of your cleaning worries.

Packed with a powerful cleaning performance, the Jet 90 premium comes with the Samsung Digital Inverter Motor capable of generating suction power up to 200 watts. The aerodynamic design from the brush to the filter also optimizes the airflow, while multi-cyclonic air filtration efficiently traps fine dust particles. Its Turbo Action Brush picks up fine dust particles in the carpet as well as on hard floors using a Soft Action Brush ensuring a thorough cleaning, while its dual action spinning micro-fibre mop pads effectively clean floors with less effort.

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Whether it is the day before, day after or even in the middle of hosting, this vacuum cleaner is the perfect companion to keep your home sparkly clean. Save up to RM740 when you take on the PWP offer for Clean Station
TM

andlarge-capacityVCA-SBT90 battery to enjoy a long cleaning time without recharging for up to 60 minutes.

Keeping Cool with WindFree™ Premium Plus, 2.0HP (RM3,699)

Living in Malaysia means being no stranger to our local brand of heat and humidity, and when family gatherings take place, it can be even more challenging to stay cool and comfortable.

That can change with Samsung’s WindFree™ Premium Plus, built to provide you and your family with a cooler indoor climate and optimal energy efficiency without the discomfort of direct cold airflow.

Using WindFree™ Cooling, the air conditioner gently and quietly disperses air through 23,000 micro air holes, keeping the room cool without the unpleasant feeling of cold wind against your skin. Furthermore, its advanced airflow also cools a wider and larger area more evenly, and when paired with its AI Auto Cooling feature, it analyses room conditions and usage patterns to provide optimal cooling.

Experience ultimate comfort and relaxation this holiday season and beat the heat with an air conditioner designed to keep the home comfortably cool. What’s more, get free Tefal Cookware So Chef Deep Frypan worth RM199 with every WindFree air conditioner purchase.

Celebrate Raya with Samsung

Celebrating Raya safe and in style is possible, and what is more, reward yourself and your loved ones this season with amazing household solutions from Samsung. Check out how you can save more and get rewarded with thoughtful gifts through Samsung’s ‘
Raya Bermakna Meriah Bersama’
 campaign this holiday season. Find out more about the deals at
https://www.samsung.com/my/offer/rayaber
m
akna2021/


Samsung Showcases New Design Frontiers in Bespoke Home with Limited Edition Design Collaborations

Collaborations with artists Thibaud Hérem and Andy Rementer and lifestyle brand HAY for the Bespoke refrigerator lineup offer inspirational home appliance designs

Samsung Electronics has announced new limited-edition Bespoke designs at its Bespoke Home 2021 global media showcase to inspire consumers to create their ideal home aesthetic. Samsung has joined hands with artists Thibaud Hérem and Andy Rementer as well as Danish lifestyle brand HAY to offer limited edition Bespoke refrigerator panel designs.

These collaborations reflect Samsung’s pursuit of redefining “white goods” by pushing the boundaries of design for home appliances.

“Samsung’s position as a lifestyle brand is growing in global markets and we’re ready to demonstrate our leadership in design by showcasing the unlimited possibilities of the Bespoke Home,” said Harry Choi, Head of Design Team, Digital Appliances, Samsung Electronics. “We want to use our products to transform home appliances into statement pieces that allow customers to bring a piece of art into their homes in a new way.”

Make a Statement with a Work of Art

Thibaud Hérem

Thibaud Hérem is a passionate French illustrator who paints buildings and architecture with incredible hand-drawn detail.

Three drawings personally significant to Hérem adorn Bespoke refrigerator exteriors in this collaboration. These are the Chateau de Fontainebleau; for its contributions to French art and culture, the London city skyline; which he drew to commemorate the 150
th
 anniversary of the London Underground, and the Notre Dame Cathedral in Paris; which is known for its incredible architecture that has withstood the ages.

Hérem’s Bespoke panel designs are already being sold in Korea, with the Fontainebleau design slated for a limited-edition launch in France, Italy, and Poland via Samsung.com.

Andy Rementer

Andy Rementer is a pop artist based in the U.S. known for his instantly recognizable, bright and colorful pop designs from his work with international brands.

Rementer has created three designs for the Bespoke lineup—the first piece, called “Together”, highlights diversity, multi-ethnic communication and peace. The second design, called “City”, features a scene of a bustling and colorful city full of movement and vitality. The third design is from his “Portraits” collection and represents the thoughts people have about food and drink. It features the wistful expression of a person enjoying a beverage.

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Rementer’s Bespoke panel design, “Together”, will be available in the U.S. on Samsung.com.

HAY x Samsung

Founded by the eponymous Creative Directors Mette and Rolf Hay, HAY is a Danish lifestyle brand committed to working with their generation’s best designers from all over the world. In this collaboration, HAY has created five new colors exclusively for Samsung’s Bespoke panels, inspired by nature and natural food ingredients. The custom-blended colors include Cream, Squama, Dusty Blueberry, Artichoke and Cabbage.

Disclaimer: Product availability and specifications may vary by country.


Security and Speed Works Brilliantly with the Galaxy A32 and A32 5G

Undeniably, life’s increasingly fast pace has pushed us to take our work online and on the go through our mobile phones. They have become crucial information hubs, storing our most confidential business information and sensitive personal information. As threats and trends evolve, we need to beef up on mobile security and do our best to stay ahead of the curve. With a reliable digital assistant like the Galaxy A32 and A32 5G, you can be sure to stay secure, connected, and productive wherever you go!

VIRUS DETECTED! You will never see notifications like these on your Galaxy A32 and A32 5G thanks to Samsung Knox— a military-grade security feature made especially for Samsung users to combat attacks from cybercriminals out to steal your sensitive data. It keeps your phone secured against unwanted intrusions and malicious threats from the very moment you unpack your device and turn it on! With its multi-layered security system and encryption, rest easy knowing your important and confidential information is kept safe and secured in the heart of your Galaxy device, even in the event of device theft or loss!

Say goodbye to retyping long passwords every time you access your phone, thanks to the intuitive on-screen fingerprint sensor available on A32 and side-mounted fingerprint sensor on A32 5G. You can access your phone in a split second, effectively saving you time and keeping unwanted snoopers out of your business. With features like Secure Folder, you can securely and privately access precious photos, videos, and documents from anywhere.

Whether you’re racing against time to save the world, or to submit that important work document, get the speed you deserve with the Galaxy A32 5G! Work smarter and faster on your device at HyperFast speeds which makes multitasking a breeze. You can stream, download, connect and game more efficiently with no hiccups. The A32 5G is ushering you into the next generation of mobile connectivity. It’s going to be exhilarating and you don’t want to miss out!

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Look no further; get the best security and leap into the experience of future connectivity with Galaxy A32 and A32 5G. They are both
Affordable, Attractive, Awesome
– and prove to be the best bang for your buck to keep you relentlessly ahead of the game.

The Galaxy A32 duo is available at the recommended retail price of RM1,099 (Galaxy A32) and RM1,199 (Galaxy A32 5G) – and don’t miss out on the on-going promotions listed below!

Eligible Device
Promotion Name
Promotion Mechanics
Promo Duration
Galaxy A32 & Galaxy A32 5G
Samsung Mobile Online Trade-In
Receive RM100 Instant Rebate
8 April 2021 – 31 December 2021
Galaxy A32
Samsung Care+ Offer
Receive a free one-year Samsung Care+ coverage plan (worth RM110) which also includes device replacement and free pick-up and delivery service
23 April 2021 – 31 May 2021


Malaysian Director Shot an Impressive Short Film Called ‘Close Shave’, with the Galaxy S21 Ultra 5G

The Galaxy S21 Series 5G stands at the pinnacle of the smartphone photography world, but what many people don’t realize is that its video-taking capabilities should not be overlooked either. Offering world-class features, the Galaxy S21 Series 5G is the quintessential device for those who love creating mobile video content as well as those who aspire to exercise creativity through films.

Putting the Galaxy S21 Ultra 5G’s video-taking capabilities to the test, established local film director Neo produced a moving short film, filmed entirely with the Galaxy S21 Ultra 5G. “We had to do some proper studying on how this smartphone’s camera system works as this was our first time doing something like this. But to our pleasant surprise, we were able to capture the smallest details in darkness while balancing the highlights. What came out in the end were very sharp, crisp, and dynamic images,” said Neo, director of
Close Shave
.
Close Shave
 is a playful and entertaining short film about a first-jobber struggling to adapt to the new norm of working from home. According to Neo, the inspiration for this film is to encourage viewers that life can still be interesting, even though we are stuck at home. “A lot of things can happen in a small room – and that’s the theme of this film,” he added. “The Galaxy S21 has taught me that just because an equipment is small, that doesn’t mean that quality has to be compromised,” Neo concluded.

What are some of the Neo’s favorite features that make the Galaxy S21 Ultra 5G an ideal device for videoshooting? Let’s explore:

8K Video Recording for Ultra-Detailed Content

The Galaxy S21 Series 5G is capable of recording smooth, ultra-sharp 8K videos – the highest resolution possible on a smartphone, boasting a pixel density that is even higher than most cinema movies! Being able to record videos in 8K means being able to capture as much detail as possible to reproduce the true beauty and accuracy of a scene – every blade of grass, grain of sand, and scar on a person’s face can be captured and seen!
With the Galaxy S21 Ultra 5G, this is done with its state-of-the-art 108-megapixel rear camera which captures 8K videos with a respectable 24 frames per second (FPS), while also giving users the option to zoom up to 6x smoothly.
Turn a Gorgeous 8K Movie Scene into a Stunning 33MP Photograph

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You’re watching the gorgeous 8K video you just took of the mountainscapes and… Hold up! See a scene in the video that you really like? Simply use the Galaxy S21’s 8K Video Snap feature at turn that video frame into the equivalent of a 33-megapixel photo!
Now, you won’t need to worry about the hassle of doing two tasks at once. Record videos and photos at the same time with the Galaxy S21’s 8K video recording and video snap!

Slow-Mo Feature Turns Everyday Moments into Epic Movie Scenes

You can dramatize seemingly-normal scenes into an epic movie spectacle with the Galaxy S21’s slow-mo feature! Slow a moment down by up to 8x in 1080p to dramatize the details of a short moment. Feeling even more dramatic than usual? Use the Galaxy S21’s Super Slow-Mo feature to slow down a scene by 32x in HD resolution! (720p)
This is how the fine details of a short moment are stretched, magnified, and enhanced; moments such as falling down, throwing a ball, shattering a vase, or simply spilling a cup of coffee.

These features were cleverly used to make
Close
Shave special. Through this short film, Neo has taught us that we don’t need heavy and expensive video equipment to produce top-quality content. All you need is the Galaxy S21 Ultra 5G in your pocket to conveniently product content anytime, anywhere!
To be inspired by Neo’s short film
Close Shave
, catch it here:

Also watch the teaser video
:
Close Shave: Filmed #withGalaxy S21 Ultra 5G

For more information about the Galaxy S21 Ultra, visit
https://www.samsung.com/my/smartphones/galaxy-s21-ultra-5g


Showcase Your Epic Moments with Samsung Smartphone in #MYCaptureLikeAPro Bonus Week

As the saying goes – good things are meant to be shared.

Over the past few weeks, the Samsung #MYCaptureLikeAPro videography contest received a great deal of creative entries across the country with three unique themes; (1) A day in life (2) Love from a distance and (3) Dance of freedom. And because of its overwhelming response, Samsung Malaysia is ecstatic to kick off an additional stimulating theme of
“Epic Moments
” from
19th May to 25th May 2021
 so that more can be part of this experience. Hence, if you missed it the last round and eager to show your creative work – then this is your chance!

With the new theme, participants are given the opportunity to showcase their epic photographic or videographic creation – inspiring more Malaysians to express themselves using the beauty of Samsung’s technology. Through the lens of Samsung smartphones, participants will be able to share their epic life moments in an incredible and memorable way.

Producing an outstanding photo or video is remarkably easy when you have the right gadget on hand, and the Galaxy S21 series is definitely on par with the selection of great smartphones out there. With one click, you can capture stunning, studio-quality photos in any light and setting, thanks to Galaxy S21 Series 5G’ enhanced AI technology. And you can shoot and edit videos like a pro with its quad camera, which includes ultra-wide and wide lenses, as well as Dual Zoom-lenses (one optical 3x and one optical 10x).

So hit us with your creativity and you could possibly be one of the top 5 winners of this theme and each winner will be rewarded with a UV Sterilizer with Wireless Charger. Here’s how:

Step
Description
Step 1
Follow @SamsungMalaysia official Instagram account and ensure your Instagram account is set to public
Step 2
Record and upload your photo(s) or video(s) on Instagram based on the theme using any Samsung Galaxy smartphone
Step 3
Hashtag #MYCaptureLikeAPro #withGalaxy #SamsungPhoneModel (eg #GalaxyS21)
Step 4
Tag @SamsungMalaysia and 2 friends on your post and ensure your friends follow @SamsungMalaysia Instagram account and their accounts are set to ‘public’ too

To know more information about the #MYCaptureLikeAPro contest, please visit
www.samsung.com/my/offer/capture-like-a-pro
.

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Spotify Premium Launches New Offers For Free and First-Time Users

Every summer deserves the perfect soundtrack. While we’re hoping this year is much more
Hot Girl Summer
 and less
Summertime Sadness
, Spotify Premium’s latest offer is here to make sure your summer sounds just the way you want it.

Starting today,
Spotify Premium is offering three months free

to eligible free and first time-users
 for the Individual Premium plan. For those who are missing their Individual Premium plan and cancelled for one reason or another, Spotify Premium is offering three months for just
RM14.90
.

Both offers are available for the Individual Premium plan beginning today through 22 June 2021. To be eligible for the
RM14.90
 offer, subscribers must have cancelled their Premium plan on or before 26 April 2021.

Spotify Premium gives subscribers an audio streaming experience with ad-free music listening, and on-demand audio anytime.

On Spotify, users get access to more than 70 million tracks and more than 2.6 million podcast titles right at your fingertips. So whether you’re poolside listening to your top songs of the summer or binging your favorite wellness podcast during a workout, Spotify has got you covered.

For even more endless discovery that makes it easier to find music, listeners can check out their very own personalized playlists like
Discover Weekly
,
Spotify Mixes
,
Time Capsule
 and more.

For more details, head to
Spotify.com/Premium
 to sign up.

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Staying Home? Here Are Top HUAWEI AppGallery Applications For You While Staying at Home

Providing users with a diverse selection of mobile applications,
HUAWEI AppGallery
 has put together a recommended list to download while staying indoors. With Malaysians encouraged to stay at home, this list of applications will ensure users stay productive and entertained throughout. HUAWEI is continuously working on increasing the selection of top apps that is catered to the wants and needs of consumers including popular global applications and quality localised applications that users rely on.

As of 2021, HUAWEI AppGallery has a total of 4.5 million users in Malaysia. With Malaysians in mind, HUAWEI is committed to growing the number of applications on HUAWEI AppGallery with an existing 275,415 local and international applications. In which many of Malaysia’s Top Applications are now available on HUAWEI AppGallery for users to enjoy. Users can now find applications for their everyday lives for their utilities, shopping, gaming, sports and more.

Here are some of HUAWEI’s top recommended applications on HUAWEI AppGallery:

Utilities

Need to pay your utility bills or need customer support while at home? Worry not, as HUAWEI AppGallery has all your go-to applications such as MyTNB, Air Selangor, Indah Water, MyEG as well as respective telco apps – Maxis, MyDIGI, CELCOM, MyUmobile and TuneTalk.

Gaming

Keep the boredom at bay while at home by adding some gameplay fun! Connect with your family and friends only through several multiplayer mobile games on HUAWEI AppGallery including Mobile Legends, Garena Free Fire, Lords Mobile, SlamDunk, Gardenscapes and more.

Food Delivery

Discover new restaurants or order in your favourite food through on-demand food delivery applications such as FoodPanda, GrabFood, EASI MY and DeliverEat.

Shopping

Let it be either window shopping or actual shopping, users can enjoy scrolling through their wish list from shopping applications like Shopee, LAZADA, ZALORA, Mudah.my and ezbuy. Shop smarter with ShopBack app and receive multiple cashbacks on all your online purchases, on top of getting access to the latest deals!

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Entertainment

Unwind your creative and artistic side by creating videos on TikTok or singing with your loved ones on WeSing and Quan Ming Party.  Users can also enjoy streaming their favourite tv shows or music on popular entertainment applications such as Astro GO, JOOX Music and more!

Health

Staying fit and healthy is crucial during these unprecedented times. Protect yourself and your loved ones with applications on HUAWEI AppGallery like MySejahtera, DOC2US, Caring Pharmacy and MY Watsons.

Discover all your favorite mobile apps now from education, entertainment to social all on HUAWEI App Gallery now. For more information, kindly visit
HUAWEI AppGallery
 or HUAWEI’s AppGallery Facebook page at
https://www.facebook.com/AppGalleryMY
.


Takpe Lah! – A Little Story of My Upbringing and a Short Film by Samsung

Growing up being a Malay Muslim living in Malaysia was a very unique experience for me. I grew up in a multi-cultural and multi-religion type of neighbourhood. I was raised in Subang Jaya. My family moved in to Subang Jaya SS15 in 1978, two years after Subang Jaya was established. My then neighbours were from different ethnicity, religion and faith, but we were able to live in harmony without prejudice.

I remember my Chinese family next door neighbour where I always spent my time at. During Chinese new year, my family would head over to their house to celebrate and I loved the lion dance and fireworks. During Ramadhan fasting month, they won’t hold any BBQ outside their house in respect to my family who fast during the holy month. And they would come over to “
beraya
” at my house on Raya day. In other months, BBQ is their favourite past time. And best thing is, they don’t even want to grill pork meat in respect of us. That is the beauty of being in this beautiful country.

No matter who you are, what your beliefs and religion, we always look out for one another. We have that mutual respect that we somehow able to adopt and understand. And in that trend, we always have a little saying. Two words that were always transpired between fellow Malaysians to express comfort or when things are good.

Takpe lah
. Those two simple words can mean a lot. When you did something wrong to a friend, he or she would comfort your apologies by uttering those two words to show forgiveness.
Takpe lah
. It’s all good. Or the time when your Chinese friend forgot that you’re fasting, but he accidentally have a drink in front of you. When he realized his mishap, he kept apologizing to a point of annoyance. But you simply brush it away with,
takpe lah
.

It’s okay. That is what it literally means. It’s okay to make mistakes. We grew up making mistakes and no one is perfect. But as Malaysians, we know that those two words can be comforting and sometimes, intimidating. But in the spirit of Ramadhan, we celebrate only the good stuffs.

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Which is why I would like to share with you, a short film made by Samsung specifically on the same subject –
Takpe Lah
! It is a heartwarming short film that depicts the daily life of Malaysians during the month of Ramadhan. It also shows respect and togetherness between friends and co-workers. Big thanks to Samsung for making this short film.

I know some of you are unable to
balik kampung
 to your family for Raya this year due to the MCO and pandemic. I feel you. But I want you to remember another thing. We are all one big family. Push away all the boundaries. No hatred, no separation, no racism and no to being alone. We are all family living on this big beautiful blue planet.

Awan berarak di langit biru,
Burung merpati berlegar-legar,
Kerana kasih kita bertemu,
Semoga persahabatan kita kekal bersinar.

If you are moved by the short film, do share this article with your friends. Meanwhile, stay safe, stay vigilant and Selamat Hari Raya Aidilfitri from me and my family. Whatever it is, takpe lah. We kosong-kosong ya.

For more information about Samsung’s ‘Raya Bermakna, Meriah Bersama’ campaign, please visit:
https://www.samsung.com/my/offer/rayabermakna2021/mobile/
.


TECNO CAMON 17 Smartphone Joins Android 12 Beta Program

TECNO Mobile shared that it will join the first batch of global brands to run the newest Android™ 12 Beta on its newest CAMON 17, bring the earliest experience of Android 12 to the early adopters of newest tech. Google announced at Google I/O held on May 18 and May 19 that the Android 12 Beta will be available for pre-release run in May and the official version will be later this year. Users of TECNO CAMON 17 can download the pre-release versions of Android 12 Beta TECNO official website starting on May 18 to have the early bird experience.

Android 12 will be released later this year, by then all TECNO CAMON 17 devices will receive a notice to install and experience it at the earliest time. As an early adopter of the operating system upgrading to Android 12 beta, TECNO CAMON 17 will provide users a more fluid secured and smarter experience.

Stephen HA, Vice President of TRANSSION and GM of TECNO Mobile, said: “We are always dedicated to provide the mass access as early as possible to the latest technology with smart software and hardware into a seamless smart ecosystem to bring our consumers’ mobile experience to the next level. I am glad that with the long-term partnership with Google, TECNO CAMON 17 with Android 12 will be absolutely bring the users extraordinary experiences and surprising delights on their phones.”

TECNO Mobile is a rising global leader in mid-to-high-end smartphone segment with the brand essence to unlock the best of contemporary technologies in artistic designs, showcasing its mastery of serving the youth-generation consumers who are “young at heart”, and inspiring them to never stop pursuing excellence. Its highly-anticipated TECNO CAMON 17 is a 4G smartphone with 5000mah battery, 128GB ROM + 6GB RAM and 6.8″ edge- to-edge display.

With Android optimized, the surprised benefits including:

Improved app launch experience
 – In Android 12 a new app launch animation for all apps from the point of launch, a splash screen showing the app icon, and a transition to the app itself are added, making app startup a more consistent and delightful experience.
New call notification template
 – In Android 12 call notifications are improved to give them more visibility and scanning capability, and improve their consistency with other notification components. The users can attach a large avatar image, provide text, and set button color hints.
Improved web linking
 – In Android 12 some changes are made to help users get to their content faster and more seamlessly.
Rich haptic experiences
– the tools are expanded to creat informative haptic feedback for UI events, immersive and delightful effects for gaming, and attentional haptics for productivity.
Video encoding improvements
 – Android 12 standardizes the set of keys for controlling the range of the video Quantization Parameters (QP) to ensure that users don’t experience extremely low quality when videos are complex.
Trust and safety:
 In Android 12 new controls over identifiers are add that can be used for tracking, safer defaults for app components, and more.

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If you are interested in installing Android 12 beta 1 on your CAMON 17, you can follow the quick guide below:

Download a tool-set on a PC, transfer it to the root folder using a USB cable.
Navigate to the downloaded file and tap on the software package, then click “START” button when prompted.
Wait for the upgrade to be completed.

For more specific download steps please visit official website:
https://spot.tecno.com/global/forum.php?mod=viewthread&tid=98054


The Story Behind the Galaxy Z Fold2 Revolutionary Design

If you asked someone to draw a smartphone a few years ago, chances are they would have sketched out a rectangular screen with a camera module on the back. Then along came the Galaxy Fold. With its foldable display and flexible user experience, the device completely redefined how we think about smartphone design.

The Galaxy Z Fold2 marks the next step in Samsung’s innovation journey, refining and further developing the design language and philosophy pioneered by the Galaxy Fold. While some improvements are instantly noticeable, others may not be obvious at first glance. But as the Samsung experts explain in this article, every upgrade perfectly balances aesthetic and practical concerns and they all come together to deliver a premium foldable experience that’s unlike any other.

Expanding the Canvas

Creating a form factor that can include both a standard smartphone experience alongside an immersive display without any compromise is arguably one of the biggest challenges in designing foldables. It’s a delicate balancing act that needs to take into account not just technological feasibility but also everyday practicality and overall usability.

Solving this design challenge was a two-part process for engineers at Samsung. Following user feedback on the Galaxy Fold, the engineers developed a solution to deliver a complete, one-handed smartphone experience on the Cover Screen.

“To enhance customers’ experience when using the device while folded, Samsung increased the size of the Cover Screen while keeping the size of the device the same,” explained JunYong Song of Samsung Electronics Next Generation Product Design Group. “Samsung’s product development and design teams have worked closely to guarantee both portability and usability.”

The resulting 6.2-inch Infinity-O Cover Screen on the Galaxy Z Fold2 not only helped engineers create an improved one-handed smartphone experience, but the enlarged screen real estate also gave them new opportunities to enhance the entire foldable experience.

Improving the Cover Screen was only half of the challenge. As Song explained, expanding the Main Screen and making the display even more immersive was just as important.

“To maximize the size of the usable area on the Main Screen, we removed the notches and reduced the bezels by 27 percent for the Galaxy Z Fold2 compared to the Fold,” he said. “The exterior design was rendered to be more square-shaped to better suit the form factor and user environment.”

Featuring a notch-less Front Camera, the 7.6-inch Infinity Flex Display brings the viewing experience on the Main Screen to the next level and makes multitasking effortless on the Galaxy Z Fold2. Whether it’s browsing content on social feeds or playing the latest mobile game, every action on the device is made even smoother with the display’s 120Hz adaptive refresh rate.

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Exquisite Craftsmanship

The premium user experience of the Galaxy Z Fold2 extends beyond its hardware and software. From the color and sheen of the coating right down to the device’s contours, designers at Samsung poured hours into making sure every surface looks luxurious and feels sleek.

“We made a conscious effort to create a premium feel through a simple design which highlights a solid shape and metallic finish,” said Song. “We also tried to express the solid feel of the device through straight lines but used curves around the edges so that the device fits perfectly in one hand.”

The Galaxy Z Fold2 comes in Mystic Bronze and Mystic Black. Both color options were finetuned to perfectly complement the meticulous construction of the device.

 “We chose Mystic Bronze to offer conscious consumers a unique yet understated option that does not emphasize exterior extravagance,” explained HyeJeong Lee of Samsung Electronics CMF Group. “We used an advanced surface treatment called the haze finish to visualize the authentic beauty of copper. It is our new premium color that gives a refined feeling with a satin matte finish.”

In addition to the two color choices, Samsung also offers users the option to customize the hinge with a unique range of accent colors and truly personalize the Galaxy Z Fold2.

A Unique Unboxing Experience

When creating the packaging for the Galaxy Z Fold2, designers at Samsung wanted to deliver an unboxing experience that evokes excitement right from the get-go. To bring this vision to life, they incorporated various elements of the foldable form factor into the packaging and included graphics that echo the design of the device.

“Those who saw the Galaxy Z Flip packaging will be familiar with the “Z” shaped logo on the cover and the graphics peeking through the cut on the sleeve. We wanted to convey the common theme of the new “Galaxy Z” category for a little extra fun factor,” said Yoonkyung Cho of Samsung Electronics Design Strategy Group.

Packed with Samsung’s most advanced foldable innovations, the Galaxy Z Fold2 is a technological statement that sets the tone for the future of mobile design.


Transform Your Living Space with New Cutting Edge Samsung Lifestyle TV

Samsung Malaysia is giving out complimentary gifts worth up to RM4,999 starting from now to 30
th
 June 2021

There is no doubt that your living space reflects who you are and how you live, and now Samsung has created the technology to help you reimagine it in a unique way. Samsung Lifestyle TVs are so much more than just screens. They are stylish pieces of design that will elevate your space.

Now you can own a Samsung Lifestyle TV through an exciting promotion. From
1
st
 May to 30
th
 June 2021,
you will receive
exciting free gifts
 and stand a chance to
win a Touch ‘n’ Go eWallet credits up to RM1,000
 with the purchase of any Samsung Lifestyle TV – The Frame, The Premiere and The Sero.

Through this exciting promotional period, design enthusiast’s will be pleased to hear that this promotion is available on selected TVs from Samsung’s trendsetting Lifestyle TV collection. This includes The Frame, which boasts leading QLED 4K technology and a unique Art Mode that can transform your TV into a gallery of stunning artwork. The Premiere – 4K Triple Laser Projector that is a stylish addition to any home giving you the whole cinematic experience and The Sero, packed with powerful features that have been engineered to enhance content consumption and deliver a mobile-optimized experience to mirror mobile content with just a simple tap.

Upgrading your home entertainment experience just became even more rewarding. For this limited time for every purchase of Samsung’s lifestyle The Premiere, customers will receive a
free The Frame TV

worth up to RM4,999
. With any purchase made for The Frame, customers will receive a customisable bezel in the colour of your choice to suit your style worth up to RM799 and Art Store access up to 9 month that
worth up to RM198.
 Other exciting gift includeS60A Lifestyle Soundbar worth RM1,399 for purchase of 75” The Frame TV only.

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For the same limited time, with any purchase of Samsung’s The Sero, the world’s first mobile-friendly TV, customers will receive a free Sero Wheel
worth RM299
. The Sero Wheel provides the freedom to move The Sero TV freely from one room to the next.

[wpdatatable id=11]

For more information about this exciting promotion, please visit
www.samsung.com/my/offer/tv-and-art-2021
 and to know more about Samsung’s latest TV, please visit
https://www.samsung.com/my/tvs/all-tvs/


Unleash Your Gaming Sense With Narzo 30

Malaysia to be the first country to launch globally

realme today launched narzo 30, giving fans an additional option to unleash peak performance on their mobile gaming experience. Malaysia was also selected as the
first country to launch narzo 30 globally
. The device comes with a Helio G95 gaming processor, 90Hz ultra smooth display as well as 30W Dart Charge, making the device more powerful and efficient.

“The newly launched narzo 30 gives users an alternative to smarter gaming smartphones. We are proud to bring another narzo device which is assured as the
best gaming partner for Malaysians
 to enjoy. As a tech life brand, we are constantly looking at devices which can cater to users with different demands. Whether it is on gaming, display experience or photography, we have it all available for our fans,” said
 Tiffany Teh, Brand Manager of realme Malaysia.

Helio G95 Processor

narzo 30 is built with a gaming processor, Helio G95 making it a more powerful and efficient device. It is also equipped with two high-performance Cortex-A76 cores at up to 2.05GHz and six high-efficiency Cortex-A55 cores at up to 2GHz, along with 900MHz Mali-G76GPU. This powerful game-oriented processor is capable of handling any mainstream game with ease in performance.

5000mAh Massive Battery and 30W Dart Charge

In terms of battery, narzo 30 features a 5000mAh battery and 30W Dart Charge that can be charged to
100% in 65 mins
 and only in 25mins, it can charge nearly 50%. It can survive 48 hours of phone calls, 92 hours of unlimited music on Spotify, 11 hours of gaming and 16 hours of video streaming on YouTube.

The device also offers multiple battery life optimization features to lengthen the battery life. It comes with Super Power Saving Mode where you are allowed to select six most-used apps to keep active to achieve an extremely long battery life. Then, App Quick Freeze can smartly freeze those less frequently used apps to idle background app power usage. It also has Screen Battery Optimization where it will lower some display effects during your usage as well as Sleep Standby Optimization as it saves energy when you are sleeping.

90hz Ultra Smooth Display

realme narzo 30 comes equipped with the popular 90Hz Ultra Smooth Display. If you’ve become accustomed to conventional 60Hz screens, you’ll be surprised at
how fluid the narzo 30 feels
. The narzo 30 features a 6.5-inch display and a 1080P resolution. The full screen design delivers a screen-to-body ratio of 90.5%, providing you with an extremely immersive audiovisual experience.

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The phone can reach a peak brightness of
580 nits in Sunlight Mode
 to ensure that the display is always clearly visible, while Eye Protection Mode helps protect your eyes from fatigue. The narzo 30 has a 6.5 inch 20:9 screen display that provides excellent gaming and video experience to users through a wider field of view with a screen-to-body ratio up to 90.5%.

48MP AI Triple Camera

The narzo 30’s primary camera comes with a 48MP Samsung S5KGM1ST brilliant sensor. An f/1.8 large aperture lens offering excellent image quality for night shots and brings ultra-clear and rich details. In addition to excellent image quality, the camera also features rich imaging functions.

Both handheld and tripod night scenarios are supported, allowing for beautiful night shots without any fuss. The popular three night filters are not absent either, users will be able to take impressive night shots easily. In terms of video, the UIS Video Stabilization has always been one of realme’s key video technologies, whether you’re running, jumping, or just too excited to sit still, UIS Video Stabilization can record every moment without all the shakiness.

Not forgetting realme fans favourite ultra-macro lens, black and white portrait lens, all to enhance users’ photography experience. On the front, the 16MP in-display selfie camera supports AI Beauty, Portrait Mode and other features which enable your selfies to truly stand out.

Champion Design with Racing Textures

The inspiration behind the design of the narzo 30 comes from the classic V-shaped lines on a race track. It creates a great sense of speed and gets the adrenaline pumping. The design is immersive enough to summon the roar of an engine passing by at high speed in your ear.

In terms of craftsmanship, the narzo 30 utilizes an advanced Dual Texture Splicing Process and New Optical Coating Technology, which offers 60% improved brightness and 50% enhanced color saturation over previous techniques to deliver brighter and more transparent visual effects. The narzo 30 comes in two colors, Racing Silver and Racing Blue, each with its own unique characteristics.

Product Availability

Version
Sales Information
realme narzo 30
 (6GB+128GB) RRP: RM799
First Online Sale on realme’s official store at Shopee
 Purchase during First Sale on 20 May 2021, 12am at only
RM699
Link:
http://bit.ly/rnarzo30pr

The realme narzo 30 will be the device for users to unleash peak performance with all these amazing features. To find out more about realme’s events and promotions, do follow our Facebook
page
 as well as Instagram at
@realmemalaysia
.


Up Close & Personal With Time’s ‘Climate Is Everything’ Cover Artistic Team

CENDANA & Studio Hong Yi to select 4 Malaysians to work with Red Hong Yi

The Cultural Economy Development Agency (CENDANA – part of MyCreative Ventures) will be joining hands with the artistic team behind the TIME’s, ‘Climate is Everything’ cover by hosting a sharing session this Saturday, 8
th
 May 2021 at 2:30pm. The CENDANA Arts Sharing Session will feature Southeast Asia’s emerging artist Red Hong Yi (Artist & Producer), Chong Kern Wei (Director & Editor), Annice Lyn (Photographer) and Chee Chung Leong (Assistant Producer). The session will be moderated by Dr. Ann Lee, an award-winning playwright and researcher.

After a career in architecture, Hong Yi’s foray into art has led her to commissioned projects by brands such as Google, Facebook and JP Morgan Chase, exhibitions at H Queens (Hong Kong), Design Miami (Miami, USA), Anchorage Museum (Alaska, USA) and World Economic Forum in Davos. For the “Climate is Everything” cover of TIME, Red and her Malaysian team took 2 weeks to create a world map using 50,000 green-tipped matchsticks.

Red and her team then set the world map ablaze and the artwork burnt in two minutes. ” The idea came from wanting to highlight a world map, where everyone’s involved, and if one place is affected, the whole place is affected.” explained Red in a TIME interview. TIME also mentioned in their article about how “In nearly 100 years of TIME covers, never has a work of art been so drastically transformed in the process.”

This not-to-be-missed panel will explore the story behind the magazine cover, the initial point of conversations with TIME, thought process with the team, making of the work, coordinating and implementing the performance art. The CENDANA Arts Sharing Session invites the wider public and creative fraternity to join the session via zoom or CENDANA Malaysia’s Facebook page (where it will be live streamed). The session is part of PRISMA, an initiative under the Ministry of Communications and Multimedia.

Register to join the sharing session here
https://tinyurl.com/ACERedHongYi

Not only that, CENDANA and Studio Hong Yi recently inked a MoU witnessed by MyCreative Ventures Chairman, which will introduce the inaugural
CENDANA Apprenticeship Programme
. The collaboration will provide a 6-month apprenticeship programme for creative graduates; emerging artists and cultural workers who would like to unlock future opportunities and experiences. The apprentices will receive hands-on training from Red Hong Yi and her team of experienced professionals and given real responsibility in assisting in Studio Hong Yi’s projects .

“This announcement is a  much welcomed effort to help our sector to embrace the Government’s aspiration to create more employment opportunities for Malaysians. Our hope is that such collaborations will provide many young Malaysians engaged in creative placements with the opportunity to secure long term employment in the future. The effort is part of
Kumpulan MyCreative Venture’s
 vision in growing Malaysia’s Orange Economy which is in line with the Shared Prosperity Vision in revitalising the economy post COVID-19,” Noor Azmi Mat Said said at the MOU signing ceremony at Zhongshan Building,  Kampung Attap.

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This
CENDANA Apprenticeship Programme in collaboration with Studio Hong Yi
hopes to select 4 Malaysians with strong drive and self-motivation that can bring a new perspective and fresh way of thinking. They will need excellent communication and teamwork skills and know how to multi task in managing a varied workload. They’ll be able to contribute ideas, solve problems and be part of an exciting line-up of new art projects under the stewardship of Red Hong Yi.

“As we continue to provide opportunities for new artists and cultural workers in Malaysia to learn from Malaysia’s best, we are grateful that under the Budget 2021 allocation, we are able to incubate this apprenticeship programme with the aim of introducing similar collaborations with other cultural institutions locally and internationally. We hope this apprenticeship programme will provide the next generation of cultural workers, especially young Malaysians from under-represented and disadvantaged communities the experience, qualification and knowledge they seek for especially at a time when they have been hit hard by the pandemic,” Izan Satrina Mohd Sallehuddin, Founding CEO of CENDANA.

Sabahan artist and CENDANA beneficiary alumni Red Hong Yi expressed her excitement on this apprenticeship programme and hopes to see more meaningful collaborations such as what CENDANA and her Studio had jointly carved out. “Apprenticeships are an excellent vehicle for young people to kick start their careers in an industry that they love which offers the opportunity for young people to apply and test their learnings at their respective traditional education route in a real work setting. So we are really excited about this collaboration. We want Malaysians from all walks of life to contribute to our work and contribute to building a nation inspired by the arts. Care to join us?”

Applications to apply for the
CENDANA Apprenticeship Programme in collaboration with Studio Hong Yi
opens on 10 May 2021 and closes on 6 June 2021. Successful candidates will join Studio Hong Yi on 1 July 2021. Apprenticeship fees and allowance will be provided for during that period. Log on to
www.cendana.com.my
 for more information.


vivo Smartphones Are Now Available From as Low as RM1 Under Jaringan Prihatin

vivo Malaysia has partnered with Hotlink Postpaid for the Jaringan Prihatin Programme, in an effort to close the income disparity and digital divide in Malaysia. From 5 May until 31 July 2021, Malaysians who are eligible for the Bantuan Prihatin Rakyat (BPR) programme, can claim up to RM300 in form of smartphone or tablet subsidy or RM180 bill subsidy under the Jaringan Prihatin Programme by Hotlink.

Customers are able to get a vivo Y12s or Y20 from as low as RM1, and save up to RM180 on Hotlink Postpaid 60 plan:

Y12s (3GB RAM + 32GB ROM) — RM1*
(original price: RM499)
Y20 (4GB RAM + 64GB ROM) — RM99*
(original price: RM599)

Besides, customers could enjoy a complimentary 60GB high-speed Prihatin internet every month for all usage, with terms and conditions apply. Available at all Maxis/Hotlink stores.

Follow few simple steps below to check your eligibility to claim the Jaringan Prihatin subsidy:

Step 1: Check your eligibility at Maxis/Hotlink/Hotlink Postpaid App (Maxis/ Hotlink users)
OR

https://bpr.hasil.gov.my/
 (Non-users).

*Do check out
www.maxis.com.my/jp
 for a step by step guide.

Step 2: Sign up Hotlink Postpaid 60 plan and select a vivo smartphone

Step 3: Place an order

For more information about Jaringan Prihatin programme by Hotlink, kindly visit nearby
Maxis stores
,
Hotlink stores
, or
Maxis/ Hotlink‘s official website
.

*Terms and conditions apply.

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New Qualtrics Study Reveals What Malaysian Consumers Want In The Post-Pandemic World

Customer satisfaction in Malaysia exceeds global average
.
Post-pandemic, consumers will increasingly expect great experiences across whichever channel they choose
.

New research released today from Qualtrics, the world’s No.1 Experience Management (XM) provider and creator of the XM category, reveals how consumer behaviour and expectations are changing in Malaysia, and the new experiences businesses should provide to meet the needs of consumers today and in the future.

The new study from the
Qualtrics Experience Management (XM) Institute
, “2021 Consumer Trends in APAC”, examined the perspectives of 1,000 consumers in Malaysia. The study highlights how companies will need to rewrite their playbooks to deliver great online, in-person, and hybrid experiences to attract and retain customers.

“Across the world and especially in Southeast Asia, we are seeing customer preferences and expectations evolve at a rapid pace. If businesses are going to adapt and thrive in this new environment, they need to understand the ‘how’ and ‘why’ behind these shifting behaviours, and then use the insights to proactively design and continually improve offline and online experiences for their customers,” said Harish Agarwal, Head of CX Solutions & Strategy for Qualtrics in Southeast Asia.

“Our research shows that consumers are not going back to the way things were,” said Bruce Temkin, Head of the Qualtrics XM Institute. “Consumers have adapted to a new, digital-first landscape, and the experiences that they have with brands across digital channels directly impact their purchasing decisions. In order to be successful, organisations need to prepare for the future instead of trying to recreate the past.”

Study Highlights for trends in Malaysia:

Consumer satisfaction in Malaysia exceeds the global average. Three-quarters of consumers in Malaysia (73%) said they were satisfied with their brand interactions, in comparison to 66% globally. Medical (81%) delivered the highest levels of satisfaction, followed closely by and fast-food restaurants and online retailers (both 79%).
Consumers went digital, and most of them are not going back. Having embraced new digital channels for most engagements during the pandemic, there is now a clear differentiation between what behaviours consumers will continue to adopt.
Transactional and self-serve engagements – including online retail and grocery shopping, using food delivery services, online banking, contacting customer support, online education, and streaming content – is expected to increase. Consumers also said they expect to continue accessing medical advice online.
Respondents also said they intend to continue participating in exercise classes or religious services virtually, as well as catching up with friends and family.
Customer service is an important differentiator. Consumers are more discerning than before about their purchasing choices, and organisations need to do more than market the quality or price of their products and services: 24% of consumers would prefer to buy from an organisation that threats them well, compared to 19% who favour price.
Consumers increasingly expect great experiences across multiple platforms. Organisations need to invest in delivering quality customer service and meet customers where they are – whether that’s online, in-person or somewhere in between: 35% of consumers expect to resolve support issues in person, 34% through self-service, 17% over the phone, and 14% via online chat.
Satisfaction breeds trust and advocacy. Positive experiences inspire greater levels of trust and advocacy among consumers. Consumers who have good experiences with organisations in critical industries — such as education systems, hospitals/medical clinics, and government agencies — are more likely to trust them. And when consumers trust an organisation, they’re more likely to recommend them to friends and family, helping to attract new customers.

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Organisations must continue to change and adapt to the changing consumer expectations in the post-pandemic environment. To do that at scale, organisations will need experience data – what consumers say they want and expect —to stay ahead of customer expectations and design the experiences that attract and retain them.


FIFA World Cup Qatar 2022 – Hisense Becomes The Number 1 Official Sponsor

Hisense, the world-renowned technology company, has entered into a partnership with FIFA to become an Official Sponsor of the FIFA World Cup Qatar 2022 which will create an exclusive connection between the tournament’s worldwide audience in unique and compelling ways.

By joining the roster of Commercial Affiliates for the upcoming tournament, Hisense will be involved in a programme ranging from on-site engagement opportunities to logo visibility across a various platforms to global advertising campaigns. The collaboration, which began in 2017, in advance of the FIFA World Cup in Russia, also includes the opportunity for Hisense to present specially created, video-on-demand programming to its customers using past FIFA World Cup content, delivered through its integrated VIDAA smart TV platform.

FIFA World Cup Qatar 2022

“It gives me great pleasure to welcome Hisense on board as an Official Sponsor of the FIFA World Cup Qatar 2022, and we are delighted to partner with this internationally respected brand, which also has a growing presence in the sports market. FIFA and Hisense are both focused on technology, innovation and giving people the best possible experience. I am confident that this collaboration will support the global objectives of both organisations and contribute to the success of what is sure to be an amazing event next year,” said
Fatma Samoura, FIFA Secretary General
.

“Continued investment in world-class sporting events represents Hisense’s determination to become a global brand. It helps Hisense build stronger relationships with its global consumers and accelerates the company’s globalisation process. It also creates a solid foundation for Hisense to compete with the world’s most innovative and leading brands in order to also become a premier global brand,” said
 Jia Shaoqian, the CEO of Hisense Group

According to research around the event, the sponsorship of the 2018 FIFA World Cup Russia boosted awareness of Hisense TV in China by 12% and globally by 6%, with strong performances in the United Kingdom, France, Canada, Russia, Spain and Japan.

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Hisense currently has more than 90,000 employees worldwide, together with 16 industrial parks and 16 research and development centres, which comprise a multinational collaborative research and development system. Its business includes multimedia, home appliances, IT intelligent information systems and the modern service industry, while its products have been exported to over 160 countries and regions. According to an independent research and consultancy firm, Hisense remains the world’s fourth-largest TV maker in terms of unit shipments (per 2020 figures).

The FIFA World Cup is a celebration for global football and an essential opportunity for brands to showcase innovative technological achievements and enhance fans’ viewing experience. Hisense drives innovation to provide multiple solutions for the increasingly diverse needs of consumers and to boost industry development. The FIFA World Cup Qatar 2022 will take place from 21 November until 18 December 2022. For more information on the event, visit
FIFA.com
. To learn more about all of Hisense’s premium offerings, visit
 Hisense Malaysia
 and follow @HisenseMalaysia on
 Facebook
, and
 YouTube
.


2021 Life’s Good Campaign Kicks Off with Charlie Puth and Jackson Tisi

LG Calls on Young Musicians and Creators to Express Their Own “Life’s Good” Message

LG Electronics (LG) today announced that its 2021 Life’s Good campaign will consist of two exciting components: Life’s Good Music Project in collaboration with acclaimed singer, songwriter and producer Charlie Puth and the Life’s Good Film, to be directed by rising star Jackson Tisi.

LG’s
Life’s Good
 campaign gives young people around the world the opportunity to let their creativity and talent shine. First launched last year, the
Life’s Good Music Project
 calls on aspiring, young performers to share their own compositions expressing LG’s uplifting
Life’s Good
 message. Anyone who loves music and can hum a tune is invited to submit an original accompaniment based on the 2021 version of the
Life’s Good
song, produced by Charlie Puth. The talent behind the winning entries will receive OLED TVs along with other LG products and the opportunity to complete and perform the song with Puth.

Submissions to the
Life’s Good Music Project
 can be made by posting to Instagram or YouTube with the hashtag
#LifeisGoodMusic_LG
 until June 27. Full entry details can be found (
https://youtu.be/gkLY9fOH-tM
).

“I can’t wait to listen to everyone’s submissions and hear their take on the melody and chorus,” said Puth. “Music has always been a source of healing and empowerment for me, and I know this is going to be a memorable experience for everyone.”

This year’s Life’s Good Film will be directed by Jackson Tisi, who won Gold at the Young Director Award 2020 for his moving short documentary, LEON. LG is further challenging the next generation of filmmakers to visually capture the moments and places that have meaning in their lives and how they interpret LG’s Life’s Good philosophy.

The accompanying
Life’s Good Film Project
 is intended to convey a universal message of hope and celebrate the diversity of experiences and viewpoints of young auteurs from all over the globe through their inspiring, unique stories. Submissions can be made by posting to Instagram or YouTube with the hashtag #
LifeisGoodFilm_LG
 until June 27. Details for participation in the
Life’s Good Film Project
can be seen(
https://youtu.be/JSKl5MiNGf8
).

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“I believe there’s something profound in our everyday thoughts and the places we go to seek inspiration or solace,” said Tisi. “By sharing what we find in our everyday, this film will convey a resonating message of what life still holds.”

To accompany the 2021
Life’s Good
 campaign, LG has also created a brand channel on
GIPHY
 offering a variety of cheerful GIF stickers – including those from both the
Life’s Good Music Project
 and
Life’s Good Film Project
 – for use on Instagram, TikTok, Snapchat and other social platforms.

For more on the 2021 Life’s Good campaign, stay tuned to LG’s
Global YouTube channel
 and
Instagram
.


If You’re a Fan of Roblox, 7-Eleven is Now Selling the Gift Cards

Roblox fans rejoice! 7-Eleven Malaysia has introduced Roblox gift cards, now available at all 7-Eleven stores nationwide.

Malaysian gamers can now get their hands on the gift card to purchase Robux, Roblox’s virtual currency, or Roblox’s Premium subscription. The wallet top-up gift cards are available in RM50 and RM125 denominations, making them affordable gifts that will definitely delight Roblox fans.

7-Eleven Malaysia’s General Manager of Marketing, Ronan Lee, said: “Roblox has seen its popularity soar around the world, and we’re extremely thrilled to launch the gift cards in Malaysia, available at 7-Eleven stores nationwide as we are always looking to introduce the latest and in-demand product and services to meet the needs of all consumers and especially those from the millennial generation.”

“With the introduction of Roblox gift cards, fans of all ages can now enjoy experience upgrades and purchases conveniently even without access to online payment, as the gift cards are available at the nearest 7-Eleven as we are
Always There For You
,” Lee added.

Roblox is a global online platform that enables shared experiences among tens of millions of daily users. Every day, people around the world have fun with friends as they explore millions of immersive digital experiences built by the Roblox community, made up of over eight million creators. There is something for everyone: from music concerts and virtual fashion shows, to racing, role-playing, simulations, and obstacle courses.

Hurry, head over to your nearest 7-Eleven store today! What’s more, other exciting gift cards to look out for at 7-Eleven stores are Google Play, Spotify Premium, PlayStation®Plus,

PlayStation™Store, Netflix and more. For more information on the Roblox gift cards, visit 7-Eleven Malaysia’s official social media pages at
7ElevenMalaysia
.

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About 500,000 Successful eBelia Claims Via ShopeePay Recorded On Day 1 After Launch

ShopeePay recorded an overwhelming uptake of about 500,000 claimants for the RM150 e-wallet credit on the first day of the eBelia claims programme launch. The successful claimants not only received RM150 e-wallet credit when they claimed via ShopeePay, but they were also guaranteed an additional RM500 worth of vouchers, bringing the total benefit up to RM650.

The extra RM500 worth of vouchers is a curation that will offer youths greater savings on items like learning tools for their studies, or household supplies and groceries for them and the family. There will be vouchers from attractive brands such as the official Apple distributor, Switch, JBL, MR DIY, Tesco, L’Oreal and YES Prepaid. Shopee will also provide the students with added Free Shipping, Coins Cashback and ShopeePay Deals Near Me vouchers for even more value.

ShopeePay Deals Near Me is the mobile wallet’s recently launched online-to-offline (O2O) feature that uses location-based services to help users discover ShopeePay Vouchers by nearby merchants, offering further discounts, special prices, and cashback rewards when users redeem the vouchers and complete their purchase using ShopeePay.

Within a month of its launch, the number of merchants that subscribed to Deals Near Me grew to 1,000. The feature has also successfully driven footfall of over 400,000 to participating offline merchants and traders’ outlets.

Head of ShopeePay Malaysia Alain Yee
 said, “We have been scaling our presence offline aggressively in Malaysia over the past year through partnerships with several digital payment solutions providers. As a result, ShopeePay is now accepted at over 750,000 touchpoints nationwide and can be used to make a payment at petrol stations, F&B outlets, hypermarkets, convenience stores, pharmacies, bookstores and more.”

“We are happy to be given this opportunity to collaborate with the Ministry of Finance as one of the official e-wallets for the eBelia programme, as we seek to do more to grow the Malaysian digital economy. While eBelia was announced as an assistance programme to alleviate the financial burden of Malaysian youths and promote cashless spending, we believe that the programme will play a bigger role to simultaneously generate economic activities and sales for local merchants and traders. The programme has received overwhelming response thus far, with close to 500,000 claims made via ShopeePay on the first day alone. As more Malaysian consumers enter the cashless spending ecosystem, smaller businesses like convenience stores, petty traders, and burger stalls will also see the need to adopt cashless payment methods as part of their operations so they are not left behind. This digital push will be a win for the country’s digital economy,” Yee added.

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In addition to the substantial cash rewards handed out, the first 20,000 ShopeePay eBelia claimants will receive a supplementary RM5 cashback with a RM10 minimum spend when they scan any other eWallet or Bank’s DuitNow QR codes to pay. DuitNow QR, Malaysia’s National QR operated by Payments Network Malaysia (PayNet) enables payment interoperability as provided in Bank Negara Malaysia’s Interoperable Credit Transfer Framework (ICTF). ShopeePay is among the participating eWallets and Banks.

Khairuan Abdul Rahman, Director, Retail Payments Services, PayNet said, “This is an opportune time to collaborate with ShopeePay to educate our youth on DuitNow QR as a means to make secure and convenient cashless payments. Under the prevailing situation, payment modes that are hygienic and safe are essential as we continue with our daily activities and brave through the Covid-19 pandemic.”

Yee concluded, “On our end, besides the RM500 added benefit that ShopeePay will be providing to those who choose to claim their eBelia credit with us, we are also working closely with sellers and brands to offer free shipping with a minimum spend of RM6, 66% off deals and vouchers daily and more during our 6.6 Awesome Sale that ends 6 June. With more savings, youths will be able to buy more necessities without breaking the bank.”

The eBelia programme is open for registration to Malaysians aged 18 to 20 years old in 2021, or full-time students enrolled in courses equivalent to diploma or Malaysian Skills Certificate Level 4 (SKM4) and above at local public and private registered institutions of higher learning.

To claim the RM150 under eBelia on ShopeePay and get extra RM500 vouchers guaranteed, visit
https://shopee.com.my/m/ebelia-claim
. Terms and conditions apply.


Astro and Netflix Announce Strategic Partnership

Customers will soon be able to bundle Netflix with Astro packages and enjoy greater convenience and value

Astro and Netflix today announced a partnership that will bring Netflix’s amazing streaming service to Astro’s platform, providing Astro customers with an even more enriching entertainment experience.

Astro customers will soon be able to enjoy seamless access to Netflix on their connected Ultra Boxes, first at launch, and on connected Ulti Boxes in the coming months, thanks to the exciting new features that integrate the renowned global streaming service onto Astro’s platform.

With this partnership, Astro and Netflix customers in Malaysia can enjoy greater convenience by having Netflix with their Astro subscription, providing easy access for payment in a single bill, at the best value.

Henry Tan, Group Chief Executive Officer of Astro said, “Our partnership with Netflix consolidates Astro’s position as the No.1 entertainment destination for Malaysians by offering the best streaming services alongside our own best-loved originals, vernacular signatures, live sports and local blockbuster movies. Our announcements to date will extend our leadership in delivering the best entertainment experience to Malaysians.”

Tony Zameczkowski, Vice President for Business Development APAC, Netflix said, “From Hollywood films like Army of the Dead, to top series like La Casa de Papel from Spain, Lupin from France, and great Korean dramas like Vincenzo, we believe that great stories can come from anywhere and be loved everywhere. I’m thrilled that our partnership with Astro allows us to bring a world class multi-device entertainment experience to more Malaysians.”

Look out for more details and register your interest via
https://astro.com.my/Netflix

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Astro Customers Can Stream Disney+ Hotstar From June 1

3 simple steps to start streaming on the app

From today, Astro customers can look forward to streaming more than  800 films and 18,000 episodes, including Marvel blockbusters and series, Disney favourites, Disney+  Originals, and popular local and Asian films and drama series on the Disney+ Hotstar app.

If you are an Astro customer, here are some ways you can enjoy amazing value bundles to  experience Disney+ Hotstar on 1 June 2021:

• Movies Pack customers will enjoy access to the Disney+ Hotstar app and website (
DisneyPlusHotstar.my
) as part of our new, bigger and better Movies Pack which will come  at an additional RM5 monthly. As an official distributor of Disney+ Hotstar in Malaysia, Astro  is able to offer the best deal for its customers.

• Other customers can also stream Disney+ Hotstar via value-for-money bundles on the  Starter Plus Pack at RM68.82 per month or Value Plus Pack at RM87.50 per month.  • Alternatively, customers can add on a Disney+ Hotstar subscription at RM54.90 for 3  months to their existing packages.

Customers can sign up via
astro.com.my/Disney
.

Existing Movies Pack and other Astro customers are reminded to follow these easy steps before  they can start streaming.

1.
Create Astro ID:
For those who have yet to create an Astro ID, they need to do this via  astro.com.my/astroID. Astro GO users can use their existing log-in ID.

2.
Activate (from 1 June 2021):
Customers must visit astro.com.my/Disney, log in with their  Astro ID, and key in their mobile number to activate their entitlement.

3.
Stream (from 1 June 2021):
After successful activation (Step 2), customers must download  the Disney+ Hotstar app from the Apple App Store or Google Play Store and log in with their  mobile number provided in Step 2. They can then start streaming the extensive library of films and shows on the Disney+ Hotstar app.

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For more information, visit
astro.com.my/Disney

It is essential that customers follow these steps to activate their access to Disney+ Hotstar on  June 1 or click here to watch this video.


Astro Introduces First 4K HDR Broadcast of UEFA EURO 2020 and Olympic Games Tokyo 2020

Stream Live UEFA EURO 2020™ matches on Astro GO with Interactive Mode

Sports fans in Malaysia are set to enjoy the ultimate viewing experience when Astro debuts its live sports broadcast in stunning 4K HDR (High Dynamic Range) and Dolby Atmos on the Ultra Box.

These features are a first in Malaysia and will make this year’s biggest sporting events – UEFA EURO 2020™ and Olympic Games Tokyo 2020, even more immersive and exciting for sports fans. With all UEFA EURO 2020™ matches in 4K HDR, every moment comes to life with brighter and more accurate colour; and better contrast. Live matches beyond the quarter finals will also feature Dolby Atmos, to bring the audio realism of being at the stadium right into your living room.

Fans watching UEFA EURO 2020™ matches on the go via Astro’s streaming app, Astro GO, can also expect an enhanced viewing treat with an all-new Interactive Mode. Astro GO’s new experience, designed specifically for live sports, displays interactive overlays for fans to access instant highlights, match statistics, player statistics, fixtures of upcoming matches, and more.

Euan Smith, Group COO and CEO of TV, Astro said
, “As part of our new Astro experience, we are delighted to kick off our 4K HDR offering with this year’s biggest sporting events – the UEFA EURO 2020™ and Olympic Games Tokyo 2020. Fans can now watch all UEFA EURO 2020™ matches in stunning colour and contrast, while Dolby Atmos will immerse our Sports Pack customers right in the middle of the games they love. Selected Tokyo 2020 events will also be in 4K HDR. These new innovations provide more value to our Sports Pack customers and the most premium big screen viewing experience. In the coming months, those with Ultra Box can look forward to more 4K HDR and Dolby Atmos supported content.

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We know, of course, that Sports fans are deeply passionate. Interactive Mode on Astro GO takes their live sports viewing experience to the next level, enabling our customers to re-play key moments like goals, chances and highlights all indicated by icons on the graphics timeline during live matches, as well as accessing match and player statistics; and match schedules.

Over time, we plan to introduce 4K HDR, Dolby Atmos and Interactive Mode to the football leagues currently being broadcast on Astro.”

To access 4K HDR content, an HDR-capable TV that supports HDR (HLG format) is required, which is automatically enabled when detected by the Ultra Box. Learn more at
www.astro.com.my/ultra
.

All Sports Pack customers can experience Interactive Mode on Astro GO during live UEFA EURO 2020™ matches. Look out for the Interactive Mode button on the programme details of each match to activate the feature. Experience Interactive Mode on the Astro GO app or
www.astrogo.com.my
.

UEFA EURO 2020™ kicks off on 12 June with the opening match between Turkey and Italy at 3AM (MYT). Ultra Box customers with Sports Pack will get the best experience on two UHD channels (CH781 and CH782), both of which will show live matches and repeats in 4K HDR. Sports pack customers can stream live on Astro GO or watch on the two dedicated HD channels (CH 810 and CH809) that will also be showing a great selection of qualifying matches, highlights, friendly matches and magazine shows.


Awake Asia Merges with ADA to Unleash End-to-End eCommerce Across 10 Countries Including Malaysia

Awake Asia integrates eCommerce enablement operations with ADA
Merger brings integrated brand, media, and eCommerce services to 10 markets in South and Southeast Asia with over 150 dedicated eCommerce specialists
Merged eCommerce practice taps into USD 100B opportunity across Southeast Asia

ADA
 launches the region’s first integrated eCommerce practice through a merger with Awake Asia, a regional eCommerce enabler operating in 6 countries in Southeast Asia.

The exercise fully integrates Awake Asia’s operations under the ADA brand starting 1
st
 June 2021, where both parties come together to champion and fulfil the needs of brands moving towards online channels across 10 markets in South and Southeast Asia – Malaysia, Singapore, Indonesia, Thailand, Philippines, Sri Lanka, Bangladesh, Cambodia, South Korea, and Vietnam.

The integrated eCommerce practice brings together Awake Asia’s deep eCommerce expertise with ADA’s media, creative, and analytics solutions to drive online sales for brands through:

Digital marketing deeply linked to eCommerce revenue generation:
Digital media execution integrated with eCommerce operations; customer-centric strategies and activations; performance linking external media spend to online sales.

Consumer data and analytics leveraged to uplift eCommerce sales:
Utilise client’s customer data and third party data sets to derive shopper insights, personalise content and to cross and upsell via eCommerce channels.

Reaching vast audiences in super apps and marketplaces:
Optimise customer touchpoints across super apps and owned apps and websites; deploy
Marketing Technology

solutions like customer data platforms (CDP); attribution tools to track and optimise conversion funnel.

Srinivas Gattamneni
, Chief Executive Officer of ADA, said: “At ADA, our belief is that eCommerce should not be a siloed execution but needs to be deeply integrated into the brand’s analytics, media, creative, and marketing technology investments – only then can we achieve superior performance. The merger brings together integrated approach for brands to reach and convert digital consumers.”

Leading the division is
Simon Paterson
 who joins ADA as Chief of eCommerce Enablement and the former CEO of Awake Asia. Commenting on his new appointment, he said “Over the past 5 years, Awake Asia has built a formidable eCommerce enablement business in Southeast Asia. We are excited to embark on this new phase of growth with integrated analytics, media, and creative to boost eCommerce operations for all brands in the region.”

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The merger opens a new market for ADA in Vietnam with over 150 eCommerce specialists currently serving more than 120 brands, driving eCommerce growth for clients such as P&G, Unilever, BMW, and Wyeth; and eCommerce partners including Shopee, Tokopedia, and Lazada amongst others.

As more brands are forced to adapt to capture the
“
great migration
”
 of consumers from offline to online, business owners are still in the dark on how to navigate the challenges to maximise return on investment. This opportunity is expected to surge to
USD 100 billion in Southeast Asia
, with compound annual growth rate (CAGR) expected to rise by 24.6% (2017 – 2025).

Learn more about ADA’s eCommerce solutions here:
https://ada-asia.com/end-to-end-e-commerce-solutions/
.