Lifestyle
Oscars 2020 winners list: “Parasite” wins Best Picture, Brad Pitt scores Best Supporting Actor, and more

10.02.2020
By Ronn Tan

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The 92nd Academy Awards is one that we have all been waiting for. It’s as grand as it gets. The 2020 Oscars was held at the Dolby Theatre. As usual, the ceremony honoured the films that were released in 2019. Joker led the pack with 11 nominations whereas the following three films had 10 each—The Irishman, 1917, and Once Upon A Time… In Hollywood. The studio with the most nods is Netflix with a total of 24. Well, Parasite was clearly a big winner this year. Did your favourite thespians, movies, directors, and songs win this time?
Check out the complete roundup of WINNERS below:
Best Picture
Ford V Ferrari (Peter Chernin, Jenno Topping and James Mangold, Producers)The Irishman (Martin Scorsese, Robert De Niro, Jane Rosenthal and Emma Tillinger Koskoff, Producers)Jojo Rabbit (Carthew Neal and Taika Waititi, Producers)Joker (Todd Phillips, Bradley Cooper and Emma Tillinger Koskoff, Producers)Little Women (Amy Pascal, Producer)Marriage Story (Noah Baumbach and David Heyman, Producers)1917 (Sam Mendes, Pippa Harris, Jayne-Ann Tenggren and Callum McDougall, Producers)Once Upon A Time… In Hollywood (David Heyman, Shannon McIntosh and Quentin Tarantino, Producers)Parasite (Kwak Sin Ae and Bong Joon Ho, Producers) *WINNER*
Actor in a Leading Role
Antonio Banderas, Pain and GloryLeonardo DiCaprio, Once upon a Time…in HollywoodAdam Driver, Marriage StoryJoaquin Phoenix, Joker *WINNER*Jonathan Pryce, The Two Popes
Actor in a Supporting Role
Tom Hanks, A Beautiful Day in the NeighborhoodAnthony Hopkins, The Two PopesAl Pacino, The IrishmanJoe Pesci, The IrishmanBrad Pitt, Once upon a Time…in Hollywood *WINNER*
Actress in a Leading Role
Cynthia Erivo, HarrietScarlett Johansson, Marriage StorySaoirse Ronan, Little WomenCharlize Theron, BombshellRenée Zellweger, Judy *WINNER*
Actress in a Supporting Role
Kathy Bates, Richard JewellLaura Dern, Marriage Story *WINNER*Scarlett Johansson, Jojo RabbitFlorence Pugh, Little WomenMargot Robbie, Bombshell
Animated Feature Film
How To Train Your Dragon: The Hidden World (Dean DeBlois, Bradford Lewis and Bonnie Arnold)I Lost My Body (Jérémy Clapin and Marc du Pontavice)Klaus (Sergio Pablos, Jinko Gotoh and Marisa Román)Missing Link (Chris Butler, Arianne Sutner and Travis Knight)Toy Story 4 (Josh Cooley, Mark Nielsen and Jonas Rivera) *WINNER*
Cinematography
The Irishman (Rodrigo Prieto)Joker (Lawrence Sher)The Lighthouse (Jarin Blaschke)1917 (Roger Deakins) *WINNER*Once Upon A Time…In Hollywood (Robert Richardson)
Costume Design
The Irishman (Sandy Powell and Christopher Peterson)Jojo Rabbit (Mayes C. Rubeo)Joker (Mark Bridges)Little Women (Jacqueline Durran) *WINNER*Once Upon A Time…In Hollywood (Arianne Phillips)
Directing
The Irishman, Martin ScorseseJoker, Todd Phillips1917, Sam MendesOnce Upon A Time…In Hollywood, Quentin TarantinoParasite, Bong Joon Ho *WINNER*
Documentary (Feature)
American Factory (Steven Bognar, Julia Reichert and Jeff Reichert) *WINNER*The Cave (Feras Fayyad, Kirstine Barfod and Sigrid Dyekjær)The Edge of Democracy (Petra Costa, Joanna Natasegara, Shane Boris and Tiago Pavan)For Sama (Waad al-Kateab and Edward Watts)Honeyland (Ljubo Stefanov, Tamara Kotevska and Atanas Georgiev)
Documentary (Short Subject)
In The Absence (Yi Seung-Jun and Gary Byung-Seok Kam)Learning To Skateboard in a Warzone (If You’re A Girl) (Carol Dysinger and Elena Andreicheva) *WINNER*Life Overtakes Me (John Haptas and Kristine Samuelson)St. Louis Superman (Smriti Mundhra and Sami Khan)Walk Run Cha-Cha (Laura Nix and Colette Sandstedt)
Film Editing
Ford V Ferrari (Michael McCusker and Andrew Buckland) *WINNER*The Irishman (Thelma Schoonmaker)Jojo Rabbit (Tom Eagles)Joker (Jeff Groth)Parasite (Yang Jinmo)
International Feature Film
Corpus Christi, PolandHoneyland, North MacedoniaLes Misérables, FrancePain and Glory, SpainParasite, South Korea *WINNER*
Makeup and Hairstyling
Bombshell (Kazu Hiro, Anne Morgan and Vivian Baker) *WINNER*Joker (Nicki Ledermann and Kay Georgiou)Judy (Jeremy Woodhead)Maleficent: Mistress of Evil (Paul Gooch, Arjen Tuiten and David White)1917 (Naomi Donne, Tristan Versluis and Rebecca Cole)
Music (Original Score)
Joker, Hildur Guðnadóttir *WINNER*Little Women, Alexandre DesplatMarriage Story, Randy Newman1917, Thomas NewmanStar Wars: The Rise of Skywalker, John Williams
Music (Original Song)
I Can’t Let You Throw Yourself Away (from Toy Story 4; Music and Lyric by Randy Newman)(I’m Gonna) Love Me Again (from Rocketman; Music by Elton John; Lyric by Bernie Taupin) *WINNER*I’m Standing With You (from Breakthrough; Music and Lyric by Diane Warren)Into The Unknown (from Frozen II; Music and Lyric by Kristen Anderson-Lopez and Robert Lopez)Stand Up (from Harriet; Music and Lyric by Joshuah Brian Campbell and Cynthia Erivo)
Production Design
The Irishman (Production Design: Bob Shaw; Set Decoration: Regina Graves)Jojo Rabbit (Production Design: Ra Vincent; Set Decoration: Nora Sopková)1917 (Production Design: Dennis Gassner; Set Decoration: Lee Sandales)Once Upon A Time…In Hollywood (Production Design: Barbara Ling; Set Decoration: Nancy Haigh) *WINNER*Parasite (Production Design: Lee Ha Jun; Set Decoration: Cho Won Woo)
Short Film (Animated)
Dcera (Daughter) (Daria Kashcheeva)Hair Love (Matthew A. Cherry and Karen Rupert Toliver) *WINNER*Kitbull (Rosana Sullivan and Kathryn Hendrickson)Memorable (Bruno Collet and Jean-François Le Corre)Sister (Siqi Song)
Short Film (Live Action)
Brotherhood (Meryam Joobeur and Maria Gracia Turgeon)Nefta Football Club (Yves Piat and Damien Megherbi)The Neighbours’ Window (Marshall Curry) *WINNER*Saria (Bryan Buckley and Matt Lefebvre)A Sister (Delphine Girard)
Sound Editing
Ford V Ferrari (Donald Sylvester) *WINNER*Joker (Alan Robert Murray)1917 (Oliver Tarney and Rachael Tate)Once Upon A Time…In Hollywood (Wylie Stateman)Star Wars: The Rise of Skywalker (Matthew Wood and David Acord)
Sound Mixing
Ad Astra (Gary Rydstrom, Tom Johnson and Mark Ulano)Ford V Ferrari (Paul Massey, David Giammarco and Steven A. Morrow)Joker (Tom Ozanich, Dean Zupancic and Tod Maitland)1917 (Mark Taylor and Stuart Wilson) *WINNER*Once Upon A Time…In Hollywood (Michael Minkler, Christian P. Minkler and Mark Ulano)
Visual Effects
Avengers: Endgame (Dan DeLeeuw, Russell Earl, Matt Aitken and Dan Sudick)The Irishman (Pablo Helman, Leandro Estebecorena, Nelson Sepulveda-Fauser and Stephane Grabli)The Lion King (Robert Legato, Adam Valdez, Andrew R. Jones and Elliot Newman)1917 (Guillaume Rocheron, Greg Butler and Dominic Tuohy) *WINNER*Star Wars: The Rise of Skywalker (Roger Guyett, Neal Scanlan, Patrick Tubach and Dominic Tuohy)
Writing (Adapted Screenplay)
The Irishman (Screenplay by Steven Zaillian)Jojo Rabbit (Screenplay by Taika Waititi) *WINNER*Joker (Written by Todd Phillips & Scott Silver)Little Women (Written for the screen by Greta Gerwig)The Two Popes (Written by Anthony McCarten)
Writing (Original Screenplay)
Knives Out (Written by Rian Johnson)Marriage Story (Written by Noah Baumbach)1917 (Written by Sam Mendes & Krysty Wilson-Cairns)Once Upon A Time…In Hollywood (Written by Quentin Tarantino)Parasite (Screenplay by Bong Joon Ho, Han Jin Won; Story by Bong Joon Ho) *WINNER*
Congratulation to all the winners! For more information, visit this website.

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Art + Design
Throwback Thursday: Turns out minimalism isn’t new after all
Back to basics

11.11.2015
By Buro247

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Minimalism isn’t difficult to define: take a look around you, and every single object, design or motif that is devoid of any expression whatsoever can be considered minimalism, from a plain white wall, to an empty frame that hangs on it.  Which brings us to question the irony of minimalist art – why is it so widely celebrated and “understood” by art aficionados when its original purpose was to not actually hold any other meaning to it than itself.
 A stereotype of modern minimalist art exists in the art world; how often have we seen – in television, film and real life alike – art connoisseurs “ooh-ing” and “ahh-ing” at a piece of minimalist art done by some avant-garde new age artist? Judging by its origins and definition, any reaction at all to minimalist art should thus render its purpose redundant. And here’s why:
Minimalism, when it first emerged, started out as a complete opposition to its popular predecessor abstract expressionism. When its pioneers begin this movement in 1960s New York, the purpose of minimalism was to consciously renounce the typical elements in art that they felt was too academic, rigid and stale. A sort-of satire then, to the typecast of abstract expressionism, minimalism was simply all about, as pioneer artist Frank Stella declares, “what you see is what you see.”

With a deliberate lack of expression in their art, minimalist artists were fed-up of the typical way expressionist artists would create art pieces based on their personal emotions. To minimalists, a work of art should have no meaning other than what is presented in front of its audience: that means, no back stories, no interpretations, references or symbolism, and utterly no expressions.
With a focus on its medium and materials, minimalism often banked in on the use of industrial materials to bring their idea of straightforwardness to life. But this brings out a burning question: isn’t their deliberate lack of expression, in fact, an expression in itself? Wouldn’t the focus on its materials, medium and technique then project a personalised effort of the artist himself?
If minimalism is all about pure, literal aesthetic value, then why can Gerhard Richter’s ‘Blood Red Mirror‘ (a sheet of glass fully coloured in crimson) be worth over a million dollars? Is it a product of genius marketing? Personally, of course, if I paid such an extravagant price for such a piece of art, I’d better be “ohh-ing” and “ahh-ing” the heck out of it. The million dollars worth of unsaid or unintended expression then comes from its history and descriptions, which, as I reiterate, sort-of renders its initial objective redundant.

Functionally, of course, minimalism works in the best way possible – often used as a framework for designers to de-clutter spaces, be it for interior design or web layouts – to instead draw focus to a main point of information that is being presented. Aesthetically however, there have of course been some beautiful plays on geometry (as seen in Frank Stella’s colourful work), and other creative outtakes on illusion and colour plays that can be understood as aesthetically pure.
So while minimalist artworks – in the plainest and somewhat laziest forms – can sell for hundreds of millions of dollars, let’s not kid ourselves when we (try to) gape in awe and discuss meaningful symbols that we can derive from it. Let’s simply take it as it is – that we shouldn’t necessarily have to react to minimalist art in the first place. Its forefathers would probably then, have left a true legacy.

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Lifestyle
ICYMI: #BestofBuro (13 – 19 February 2017)
Weekly highlight

19.02.2017
By Gwen Ong

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7 Things to do in the Klang Valley this weekend: 15 & 16 July 2023

Buro 24/7 Malaysia: Fresh off from celebrating Valentine’s, we take a look at all the things you’ll need for that perfect dream wedding. In this #BuroBrides series, we’ve prepared a guide of gorgeous wedding venues, unique bridal nail trends, florists to trust, hair and makeup bridal services and more. Hit the link for the checklist.

Buro 24/7 Singapore: With the fashion week currently going on in full motion, our team has rounded up the way to carry your bag this season. From Marni to Stella McCartney and DKNY, the trending style looks to be belted and strapped around the waist so you can stay hands free.

Buro 24/7 Malaysia: We’re counting down to the first ever virtual reality art exhibition, dubbed #BuroArtBeat, in Malaysia. Learn more about this special project featuring the Tilt Brush by Google, the artists involved and what the team is doing to raise funds for charity at the same time.

Buro 24/7 Australia: Australian actress, Isabel Lucas who starred in Transformers: Revenge of the Fallen, takes time out for a quick chat. Here, she dishes out her beauty secrets, life in Los Angeles and what’s next for her career.

Buro 24/7 Middle East: Missed out on the recently concluded New York Fashion Week? Get all the trending news and show highlights from our counterpart here. The reports will continue on with London, Milan and Paris after this, so keep an eye out.

Get last week’s #BestOfBuro from here.

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Food + Drink
Available now: The limited edition Tory Burch x TWG Tea Grand High Tea Set

05.03.2019
By Rachel Au

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Imagine travelling from Italy to Morocco to Spain to Greece in just one seating. We’re talking about the journey of taste. Tory Burch has collaborated with TWG Tea for the second time in Malaysia to create an exquisite Grand High Tea Set.
There are two levels of inspiration for it this round. One, Tory Burch’s spring/summer2019 collection. Two, the theme of the collection which is Destination Anywhere that’s essentially a love letter to the designer’s adventurous parents.
“My parents, Buddy and Reva Robinson, were adventurers. Every summer, they boarded a steamer ship and spent six weeks sailing from Italy and Greece to Morocco and Spain. Their wanderlust has been a constant inspiration for me and Spring/Summer 2019 brings that influence to the runway through unique details that recall their trips: silhouettes with a bohemian ease, balancing volume and tailoring; needlepoint and camera bags; well-worn hats and woven shoes.” — Tory Burch

twg tea tory burch kl afternoon tea set 2019
This sentiment is thoughtfully and deliciously carried out in each of the items on TWG Tea’s multi-tiered Grand High Tea Set in this collaboration, as depicted in the menu below.

                                                  TWG Tea Tory Burch Grand High Tea Set KL 2019
The limited edition Tory Burch x TWG Tea Grand High Tea Set (RM118 for two*) is available till 31 March 2019, exclusively at the TWG Tea Salons & Boutiques in Pavilion Kuala Lumpur, Bangsar Shopping Centre and The Gardens Mall.
*Includes two pots of TWG Tea from their extensive tea list.

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Lifestyle
4 Reasons why you’ll love Royal Selangor’s Spring 2016 collection
Pewter perfection

18.01.2016
By Rachel Au

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Breaking away from the traditional impression that pewter would usually receive, Royal Selangor is embarking on a literal new beginning with their Spring 2016 collection that is in itself inspired by life’s beautiful new beginnings.

As it is, their range of pewter products make wonderful gifts for almost any occasion but this time, there is an extra touch of artistic influences, inspirations and innovative ways of using pewter—exemplifying that they’re more than just a beautiful display.

Royal Selangor’s Spring 2016 collection comes in four fine tributes to every individual’s biggest moments: a wedding, the arrival of new family members, starting a new home and so much more.

For anyone celebrating a wedding and loves a good fairytale romance, Promessa (it’s ‘promise’ in Italian’) takes its gentle and feminine motifs from the lace bodice and trims of a flowing bridal dress. Find its elegant touches on a ring box, cake knife, photo album, champagne flutes, document holder and photo frames—the latter, we learnt, can be used to display delicate calligraphy of the couple’s names as well.
{insert gallery tpl=”slide-freesize.tpl” id=”Royal Selangor Wonderyears” rid=”3742″ order=”a_tstamp”}
Do you know anyone (or maybe it’s you) who is soon taking their first step into parenthood? Wonderyears depict the joys of childhood with inspiration from classic children’s poems and favourite characters—and turned them into whimsical arts of pewter such as the round night lamp with a jumping cow over it or the sheep-over-the-fence coin box. The other interesting bit we found out about this particular collection was that the musical carousel box can be used as cake topper!

So you’re (or someone you know) moving into a new home? Then, any item from So is a perfect gift or addition to match the person’s modern lifestyle with its fine craftsmanship and practicality. This line-up consists of a tray, tumbler, salt and pepper shakers and two lidded containers.

For a more refined and artistic range, Crystalline by renowned Australian designer is the go-to and is this season’s Royal Selangor special collaboration. Employing the faceted geometry of crystals, the collection—whether it’s the pair of taillights, salt and pepper shakers, candelabras, jug, candle stands or bud vase—will add a sparkle to any room.

Royal Selangor’s Spring 2016 New Beginnings collections will only be available from March onwards. For more information, visit www.royalselangor.com.

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Calligraphy: where writing becomes an art
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#BuroBrides: The new makeup rules for your big day

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Skincare
How to treat a sunburn: Dos and don’ts to soothe your skin

12.12.2021
By Redzhanna Jazmin

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Sunburn: it happens to the best of us. It’s a truly heinous thing, leaving its victims with painful burns, nasty boils, dry flakes and a significantly higher susceptibility to developing skin cancer. Maybe your skin is hyper-sensitive to the ol’ UV even with SPF50 on. Or, maybe you’re skipping the sunscreen cause the prospect of reapplying regularly is too tedious (you just know you’re just going to wash it off in the pool in a second).
READ: Sunscreen 101: Your guide to all things SPF (and PA++++)
Either way, if you are unfortunate enough to find yourself red and flaky, you may want to check this guide to get your skin back in tip-top shape. Behold, the do’s and don’ts of treating a sunburn:

DO: Cool your skin down
Slathering aloe straight from the plant is always a good shout. Other than that, a cold compress works a treat too. Just regular ice will suffice, but if you want, you could either freeze some fresh aloe and apply it to the burn, or get fancy and soak the area in cold green tea.
DON’T: Trap the heat
Avoid anything oily like petroleum jelly or baby oil. This seems like a no-brainer but you’d be surprised; a surprisingly common home remedy that is worryingly widely practised (and definitely doesn’t work) is to put butter on a sunburn. Please don’t do this—you’ll end up trapping the heat in your skin and making things worse.

DO: Stay hydrated
Unfortunately, when you get a sunburn (or any burn for that matter), the fluid in your body is drawn to the skin’s surface which is what leaves you dehydrated. So, keep a tub of water-based or aloe-based (no oil-based products, per favore!) moisturiser handy and make sure you’re drinking enough water. In addition to helping your skin recover faster, it’s also just generally good life advice.
DON’T: Use the wrong products
You’ll want to read the ingredients of any products you buy. For instance, many sunburn relief products contain numbing agents that can lead to irritation. Further, we specified using aloe straight from the plant because a lot of the gels you find in pharmacies are mixed with alcohols, dyes and fragrance which are a no-no for your sensitive skin.

DO: Take cool (preferably cold!) showers
The aim is to remove trapped heat and prevent further irritation to your damaged skin—cool showers are non-negotiable. If you’re particularly extra, you could also soak in an ice bath for a few minutes; also known as cold therapy, it has many other benefits outside of treating your sunburn such as reduced inflammation and muscle soreness.
DON’T: Take long, hot showers
Do we really need to explain why this is a bad idea? Just don’t do it. Oh, and while you’re at it, also avoid hot baths, saunas, jacuzzis—the lot.

DO: Use light, breathable clothes
Really, the more shapeless, the better. Plus, opt for natural fibres like cotton and linen that allow heat to escape.
DON’T: Use tight clothing
If you enjoy being in excruciating pain 24/7, go ahead—champion your tight clothes. If not, then avoid them until you’re all healed up.

DO: Layer up on the SPF
By this point, you should know that this is a necessity. Seriously, too little of this is what got you into this painful mess in the first place! Anyway, now that your burnt skin is healing, there’s nothing more that it needs than at least SPF30++ and above.
DON’T: Exfoliate
No, no, no, no, and no. We know that your dry skin is flaky and gross, but under no circumstances should you exfoliate. It doesn’t matter; physical, chemical and enzymatic exfoliants should all be off limits until your skin is fully healed.
Of course, it’s easy to say, “Just don’t get sunburnt in the first place”, but that’s not constructive, is it? Instead, what you can do is make sure that you’re always prepared for it: If you know you’re going to be spending a lot of time outdoors (or even if you aren’t), make sure you’re carrying a sunscreen with you. Also, integrating an SPF into your beauty routine will help you get into the rhythm of using it and hopefully help prevent any future mishaps.
Moral of the story–stay cool out there, kids!
For more skincare stories, click here.

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Beauty
Beauty buzz: Lizzo claps back at body shamers on TikTok, Cardi B’s hair routine is a religious experience

12.06.2020
By Redzhanna Jazmin

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BURO Beauty Empties Giveaway Week 2: Win up to RM4,500 worth of beauty prizes

This week in hair
Cardi B’s DIY hair mask is… interesting (and effective)

The end results of all that shit I put on my hair earlier. Treat your hair ladies …and don’t let a nikka tell you shit bout wearing wigs. It helps with hair growth ALOT !
Cardi B has had an eventful quarantine, exploring the depths of DIY beauty. First came the unfortunate bikini wax, then came the hair removal cream debacle and now the rapper is back with her suspect DIY hair mask recipe. Found in the highlights of her Instagram stories, she takes us through the routine: first, she blends an avocado, argan oil, mayonnaise, honey, an egg, black castor oil and a banana (just cause) till the questionable mixture is smooth and lump-free because “It’s really hard to take avocado off your head”. Right. Either way, the after shot of her luscious, long hair (shown above) kinda makes us think that she may just be onto something. BRB–I’m gonna get my blender out…
Simone Biles’ new haircut is making us jealous

The gold medalist gymnast posted a snap of her new ‘do to Instagram a few days ago and, might we be as bold to say that we’re jealous. It’s nice to see her switch up her style after having had it in protective box braids for so long! Plus, it’s giving us all hair salon FOMO, especially since it’s been around 3 months since any of us got a haircut. Good thing the hair salons are finally open!

This week in makeup
This DIY moisturiser hack from TikTok is… actually legit

Your next favourite BB cream (or tinted moisturiser) is only one simple TikTok hack away–take your full coverage foundation and mix it in with a little moisturiser before applying it. Boom. Buildable coverage, instant dewy skin and, most importantly, super natural results!
Trans model Munroe Bergderf is the newest consultant on L’Oreal’s UK Diversity and Inclusion Advisory Board

Just last week, in the wake of the BLM resurgence, the British model detailed her rough history with the beauty giant in a series of Instagram posts. She explains that in 2017, after speaking out against white supremacy and racism (a cause she continues to advocate for passionately as a black, trans activist) she was promptly let go from a campaign with the brand. However, it seems like the brand and the model are moving forward in a more positive direction, as they have appointed her as a consultant on their diversity board. Read her full statement above–it is a wonderful lesson in accountability and allyship.
This week in body positivity
Lizzo claps back at body shamers

Queen Lizzo shared a message for her body shamers: “Hey. So I’ve been working out consistently for the last 5 years, and it may come as a surprise for some of y’all, but I’m not working out to have your ideal body type. I’m working out to have my ideal body type,” she says in a voiceover. “And you know what type that is? None of your f*cking business. Because I am beautiful, I am strong, I do my job, and I stay on my job.”
“So next time you want to come to somebody and judge them, whether they drink kale smoothies or eat McDonald’s or work out, or not work out, how about you look at your own f*cking self and worry about your own g*damn body, because health is not just determined on what you look like on the outside. Health is also what happens on the inside, and a lot of y’all need to do a f*cking cleanse for your insides. Namaste, have a great day!”
Inspirational. Iconic. Unmatched.
This week in nails
These Pride-themed nails celebrate the Black Lives Matter movement in the best way

June is nigh, which means that it’s officially Pride Month for the LGBT community. However, with the recent resurgence in the BLM movement, it seems people are beginning to remember how Pride came about. Marsha P Johnson, a black, trans activist was a key player in the Stonewall protests and is largely attributed as the catalyst in the gay liberation movement. Consequently, nail technicians are honouring both her memory and the BLM movement in the best way they know how–nail art. Namely, this incredible set by Imarni Nails celebrates both Pride and BLM in the most beautiful way.
The stars sure are bright

Stars are on trend right now and we are all for it–it’s fun, simple and looks a treat! Plus, the colour selection on this set gives us major Pride vibes.

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Beauty
This luxurious caviar-infused cream is what you need to wake up with firmer, renewed skin

22.10.2018
By Wei Yeen Loh

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BURO Beauty Empties Giveaway Week 2: Win up to RM4,500 worth of beauty prizes

If La Prairie’s Skin Caviar Luxe Cream has been your top shelf must-have for a while now, you might want to get your hands on the remastered version of this luxurious skin saviour. La Prairie’s newest iteration of the Skin Caviar Luxe Cream sees a revamp in the winning formula—and it’s not a small feat to behold what with years of painstaking research to back it.
Falling back on its impeccable history with caviar extracts, La Prairie has stumbled upon a technological breakthrough with caviar this time around—introducing Caviar Premier, a combination of natural caviar extracts with caviar mimetics. The potential of this luxurious ingredient is harnessed to its full potential, so you can expect some head-turning results from this reinvention.

It’s been proven that caviar does wonders to the skin’s texture, and La Prairie is out to make a statement with the Skin Caviar Luxe Cream, now combined with the brand’s Exclusive Cellular Complex. If you thought that anti-ageing creams couldn’t get any more potent, this remixed beauty might just blow your mind with a formula that promises to lift, firm and tighten the skin. Don’t be surprised if you wake up the day after with taut and supple skin.
Tip: Use the La Prairie Skin Caviar Luxe Cream every morning and evening after cleansing and toning. For extra pampering, indulge in the Skin Caviar Luxe Sleep Mask Remastered with Caviar Premier from the same range. Smooth it over face, neck and décolleté in an outward and upward motion to let it absorb into the skin.

La Prairie Skin Caviar Luxe Cream (RM2,198) is available at Isetan at KLCC and The Gardens, Parkson Pavilion, and Metrojaya Suria Sabah

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Makeup
How to fix a cakey makeup base, according to Tom Ford Beauty’s makeup artist
Cake face begone

05.05.2023
By Redzhanna Jazmin

Image: Instagram/@lorelencoriton

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How to nail the Barbiecore look (and everything you’ll need to do it)

Can’t seem to nail your base routine? Here are the top tips for cake-free foundation we’ve picked up straight from the pros…
I recently got my makeup done at the Tom Ford Beauty boutique at Pavilion KL, and, upon looking at the finished look, I was gobsmacked by how smooth and radiant my skin looked. So, of course, I had to get the inside scoop on recreating the look at home from my makeup artist of the day, Shahrul Daniel, the Elite Specialist at Tom Ford Beauty Malaysia.
From the amount of foundation on your skin to the way you’re layering your base, find all the top tips you need for a perfect base every time below:
Behold, the aforementioned “perfect base”—I’d just come from a facial extraction, and this routine helped cover my redness and texture beautifully.

Tip 1: Up the ante on your hydrating steps
When it comes to a truly skin-like, flawless base, skin prep is by far the most important step in your base routine. If nothing else, make sure your skin is adequately hydrated. Daniel advised applying just enough prep so that your skin feels bouncy to the touch, but not sticky or heavy. If possible, let the hydrating prep products absorb into your skin for at least five minutes before moving on to the next step.
We recommend using an essence or a hydrating primer (or both!) for your skin prep. Shop our favourites below:
SHOP: Sunday Riley Pink Drink Firming Resurfacing Essence 50ml, RM225

SHOP: Hourglass No. 28 Primer Serum, RM320

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Tip 2: Go feather-light on the foundation
If you’re chronically online like us, you’ll know that the latest trend to hit the TikTok sphere is that of using a spatula to apply foundation for the most flawless base. Now, it’s not exactly a practical step, but the idea behind it is solid—a spatula allows you to apply as little product as possible in as even a layer as possible, so you can have even coverage that doesn’t go overboard. Obviously, this technique is not so friendly for textured skin. That said, it’s easy to achieve the same effect by just applying your foundation in thin layers and buffing generously, topping up only in areas where you really need more coverage.
SHOP: Tom Ford Beauty Shade And Illuminate Soft Radiance Foundation SPF 50/PA++++

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Tip 2.5: Skip foundation altogether
If you’re blessed with beautiful skin already (or you’re comfortable), skipping your foundation and going straight to concealer is a great option to reduce the cakiness in your base! The idea is that you want the least amount of product on your skin possible.
SHOP: Tom Ford Beauty Emotionproof Concealer, RM245

Tip 3: Let your foundation dry down before you powder
If you find that your foundation tends to cake and/or oxidise even when you’re following every other step to a T, you might want to give it a few moments before layering your powder over top. Use a portable fan or a hairdryer on cool to dry down your foundation before your powder step to ensure that the powder doesn’t congeal with the liquid layers—this is what causes the dreaded heavy, cakey effect and unsightly creasing in your foundation!
SHOP: Patrick Ta Setting Fan, RM130

Tip 4: Make sure you’re applying your layers in the correct order
According to Daniel, the biggest mistake people make with their bases is layering cream or liquid textures over areas that have already been set with powder. Once your skin has been set, it’s going to be much more difficult to blend liquid or cream textures seamlessly, and it’s likely that you’ll be congealing the products and, therefore, causing cakiness.
One way around this is to use a setting spray to melt the textures together again. This basically helps you rehydrate the area to help those cream and liquid textures blend in better, and it has the additional benefit of helping you re-set your makeup.
SHOP: MAC Cosmetics Fix+ Setting Spray, RM133

Tip 5: Use as little powder as possible
Similarly, you’ll want to avoid layering too much powder over areas that have already been set. For example, if you’re applying a powdered blush over your cheeks, be mindful of how much setting powder you’re applying over the top of that—Daniel asserts that the more powder layers you have, the cakier your finish will be.
Alternatively, use a finely-milled powder for layering—this way you can afford to use a little more without the risk of cakiness. You can also use oil blotting strips to reduce excess shine on the skin instead if you’re looking to avoid too much powder.
SHOP: Make Up For Ever Ultra HD Setting Powder, RM178

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Collections
Autumn/Winter 2021 highlights: Max Mara, Emporio Armani, Giorgio Armani, and Salvatore Ferragamo

02.03.2021
By Joan Kong

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From a highly anticipated ready-to-wear debut to the best trends of the season, we’ve covered some of the most exciting things to note from Autumn/Winter 2021 Fashion Month so far. Following our first highlight roundup, the second installment shines the spotlight on storied Italian Maisons including Max Mara, Emporio Armani, Giorgio Armani, and Salvatore Ferragamo. Ferragamo, in particular, debuted a futuristic fashion film that’s a must-watch.
Check them out below:
Max Mara

70 years ago, Achille Maramotti founded Max Mara with sights set on the wives of the local notaries and doctors who went on to get jobs of their own, and “they rose and rose, and Max Mara went with them”, reads the show notes. To celebrate the brand’s milestone, it’s only natural for the brand to revisit the same message, and the AW21 collection is a tribute to the modern-day women—the young queens who are running the world today.
With its signature neutral hues at centre stage, the collection continues to highlight—and elevate—the Brittanic-meets-Italian style that Max Mara is known and well-loved for. The coats were definitely the main focus of the line-up. There’s the signature teddy-bear coat that’s introduced in a new khaki hue, quilted jackets made from its trademark camel hair, and bomber jackets that add a streetwise flair to the get-ups. Creative director Ian Griffith also paid homage to Queen Elizabeth II, as a slew of models appeared with headscarves that are reminiscent of the royal’s Balmoral looks.
Emporio Armani

In the mood for pop? For Autumn/Winter 2021, Emporio Armani revived the ‘80s with a collection that’s filled with bold colours and eclectic details. From bright pinks to rich blues, the looks complement the neon backdrop, but to juxtapose the strong accents, silhouettes—whether it’s on loungewear separates or tailored co-ords—were considerably soft and relaxed. Round shoulders, baggy trousers and drop-waist shapes were some of the mainstays throughout.
Towards the end, the eveningwear pieces largely come in black, but details and textures including plush velvet, shimmering sequins, and intricate bead embroidery seal them on a glamorous note.
Giorgio Armani

While Emporio Armani referenced the throwback decade, at Giorgio Armani, the brand looked to the future. Comprising ultra-feminine ensembles, the AW21 collection has a sense of optimism to it. “I’m not abandoning my idea of simplicity, or even of precision, but I think this moment calls for kindness, and perhaps a touch of romance,” said the designer in a statement.
From ocean blue to bright turquoise to pastel purple and pink, the pops of exuberant colours uplift the otherwise muted palette. The Maison’s take on femininity can be seen via the fluid, elongated silhouettes that are amped up with florals, ruffles, and swaths of skin. In this current climate, comfort is still key at the end of the day, and in place of towering heels, models walked down the runway in comfy flat shoes.
Salvatore Ferragamo

You know you’re in for a treat when a fashion house names sci-fi hits including Gattaca, Until the End of the World, and The Matrix as its reference. This season, Salvatore Ferragamo fuses the physical and virtual worlds with a short film that combines a runway show with virtual effects and CGI graphics. Accompanying the video, is a collection that’s made up of wardrobe classics reimagined through a futuristic lens.
Creative director Paul Andrew says in the show notes, “For this ‘Future Positive’ collection I imagined the standard contours of today’s uniforms as fossilised remnants of a long-forgotten past, freed of all associations of class, colour or creed.” Featuring details drawn from militaria, moto, athletics, scuba, and more, the looks were equal parts futuristic and sporty, and key accessories—including space-biker boots, reinterpreted F-heels, and a deconstructed Studio bag—make the perfect finishing touch.
For more Autumn/Winter 2021 Fashion Month stories, click here.

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Lifestyle
CNY 2022: Auspicious gift sets to share the abundance this Year of the Tiger

23.01.2022
By Natalie Khoo

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Every Chinese New Year, it is customary for the Chinese to visit relatives and friends—a tradition called ‘bai nian’. Usually, the younger generation would visit their elders bearing gifts and well wishes of good health and prosperity, while receiving red packets in return (for those who are single).
With the green light on reunion meals and house visitations this upcoming Year of the Tiger, it’s high time to start buying and sending gifts to share the message of abundance this season. To help you along, we’ve curated a catalogue of festive gifts and hampers to spread joy, prosperity, and good fortune.

Oh Cha Matcha X Lo Hong Ka

Oh Cha Matcha x Lo Hong Ka Prosperity Basket

Bird’s Nest Konnyaku Jelly

Oh Cha Matcha has teamed up with Lo Hong Ka to present a limited edition CNY collection that brings together the best products from the two health food powerhouses. Gift your loved ones the gift of good health with the Oh Cha Matcha x Lo Hong Ka Prosperity Basket, boasting the finest Gold Bird’s Nest and Uji Matcha from Japan, along with a jar of pineapple matcha tarts, four bottled matcha flavoured drinks, and a greeting card in a reusable bamboo basket. Also available for the first time is the Bird’s Nest Konnyaku Jelly, with six assorted flavours packaged in a beautifully wrapped gifting box.  All beverages and Konnyaku Jelly are sugar-free and dairy-free, sweetened with natural plant-based sweetener, or a zero-calorie gift that’s also diabetic-friendly!
Shop here

Glenfiddich

Glenfiddich is celebrating the season with the release of the final edition of the RIon Wang-designed series trilogy of Chinese New Year gift packs. The 2022 limited edition bottle is punctuated by the iconic Stag, encapsulating sentiments of wealth, prosperity, and longevity for this hopeful time of year. The celestial-themed design is available with the Glenfiddich Reserva Rum Cask 21 Year Old and the 12, 15 and 18 Year Old Malt Whisky, arriving in colourful whisky pack designs that pay homage to the corresponding colours on the malt labels. The 2022 Glenfiddich limited-edition gift packs are available at luxury whisky retail outlets and premium establishments.
Shop here

Hennessy

In anticipation of the Year of the Tiger, Maison Hennessy has worked with internationally renowned artist Zhang Enli to create an artwork representing renewed energy and vitality for the year ahead. His original artwork expresses the regal nature of Hennessy’s blends through classical Chinese brush painting techniques with bold, dynamic lines and vibrant colours. This abstract masterpiece adorns two limited-edition bottles specially unveiled for the season—the Hennessy XO and V.S.O.P blends.
Shop here

Royce

For those among your friends, relatives, and colleagues who are chocolate lovers, Royce’s Chinese New Year collection promises to delight. The CNY Chocolate Selection and CNY Variety Pack are ideal for sharing with bigger groups, each comprising an assortment of the brand’s beloved chocolates and treats, in addition to limited-edition flavours. Both arrive in auspicious red and gold boxes, representing good luck, prosperity and wealth for the coming year.
Shop here

Unbox by Huff and Puff

If you’re looking for a gift that will stand out from the rest, check out Unbox by Huff and Puff’s Chinese New Year collection. There are four curated gifts to choose from for young to old, each housed in a unique gift box or set which can be repurposed for the home. The Young At Heart set comes in the shape of a Bingo Lotto game set filled with old school snacks; the Crouching Tiger, Hidden Nutrients set features a wooden cabinet stocked with nutritious ingredients; the Spin Tigers Spin set boasts 50 ‘bak kwa’ pieces along with a fun spin-the-wheel game to play as you eat; and the Beng Chai Hong set is back by popular demand to offer delicious baked confectionaries from two renowned bakeries located in Ipoh and Malacca.
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Johnnie Walker

Johnnie Walker has partnered with Chinese artist Shan Jiang to introduce limited edition Chinese New Year designs across its ultra-deluxe range of whiskies to toast to the auspicious year ahead. The range includes the Johnnie Walker Blue Label, John Walker & Sons XR21 and John Walker & Sons King George V. Johnnie Walker, each featuring an illustration of a majestic creature inspired by Chinese mythology on the packaging design—perfect for gifting whisky collectors and connoisseurs alike!
Shop here

The Karls Group

Bak kwa is synonymous with Chinese New Year and no home celebrating the festivity is complete without it. Instead of the usual pork variety, however, The Karls Group—the team behind Beta and Skillet at 163—is offering a different kind of bak kwa for more to enjoy. There are four flavours to choose from, including Chicken Bak Kwa, Truffle Chicken Bak Kwa, Truffle Wagyu Bak Kwa, and Artisan Truffle Bak Kwa (limited quantities). The flavours are available in a box of 10 pieces, with optional add-on of wine or champagne.
Shop here

Nespresso

Essenza Mini Bundle

As for your coffee-loving friends and relatives, check out Nespresso’s meticulously designed tiger-printed Chinese New Year Gift Box, which comes with a set of angpaos (red packet) and an auspicious door sticker to symbolise good luck and prosperity. It also houses 10 sleeves of Nespresso premium coffee for everyone to enjoy together during your ‘bai nian‘ visitations, including Nespresso’s World Explorations range. Complete your gift with the Nespresso Essenza Mini Bundle, so they can continue creating meaningful coffee moments throughout the year.
Shop here

Patchi

Patchi has unveiled its Chinese New Year 2022 collection that promises to please those who appreciate not just premium chocolates, but also the fine ornaments that hold them. Think leather boxes or wooden chests filled with an assortment of treats, as well as silver trays, glass centrepieces, and silver jardinières brimming with gold-wrapped chocolate pieces. To mark the occasion, there are also festive red boxes decorated with an illustrative tiger.
Shop the collection from Patchi boutiques at Bangsar Shopping Centre, Pavilion, KLCC, and 1 Utama. For corporate orders, call +6017 366 8683.

Remy Martin

Remy Martin’s limited-edition 2022 bottles deserve a special place on your gifting list for those who give out bigger red packets. Take your pick from the signature Remy Martin VSOP, Remy Martin Club, and Remy Martin XO Red, all three of which are packaged in specially designed coffrets that celebrate the odyssey of the centaur—the Maison’s emblem of strength, courage, creativity, and wisdom.
Discover which bottle is best for different personalities and preferences here.
Shop here

TWG Tea

Chinese culture’s iconic beverage takes on an elegant and fashionable persona with the Festive Gift Hampers from TWG Tea. For a strong start to the Lunar New Year, Tiger Hill Tea is a majestic, limited-edition blend of black teas and Darjeeling first flush teas from the celebrated Himalayan mountains. Rich and aromatic with fruity undertones, the hints of cocoa and sweet vanilla bean develop into lingering notes of jungle berries on the palate. More traditional is the Yunnan Pu-Erh Tea Brick, which comes packaged in a luxurious matte red and gold gift box. For the most experienced connoisseurs, you can’t go wrong with the Grand Find Harvest Teas—a curation of memorable and influential single-estate harvest teas.
These teas and Festive Gift Hampers are available for purchase at TWG Tea Salon & Boutiques.

Godiva

Godiva’s 2022 Limited Edition Lunar New Year chocolate collection presents a range of Lucky Red Gift Boxes and Gold Fortune Gift Boxes, each symbolising luck and prosperity. Purists will appreciate the 15-piece or 28-piece Chinese New Year 2022 Carré Gift Box, while the 22-piece Chinese New Year 2022 Gift Box is perfect for those seeking to impress with a variety of chocolates. There’s also the nine-piece Chinese New Year 2022 Gift Box, where each chocolate piece is marked with a magnificent tiger, as well as Festive Gift Hampers.
The Godiva Lunar New Year collection is now available for purchase in Godiva boutiques.

Penfolds

The 2018 vintage of Penfolds’ Bin 389 Cabernet Shiraz is fresh and full-bodied straight out of the bottle. With a great balance of fruit and oak, its polished and refined flavour profile is a match for the opulence of Chinese New Year. Consisting of two bottles of Bin 389 and abalone, an auspicious must-have at reunion meals, Penfolds’ Chinese New Year gift pack mixes tradition with pleasure.
Available to purchase from most gourmet grocers and Chinese medical halls.

Note: This article will be updated with more gifts and hampers from time to time. Bookmark this page for more finds!
For more Chinese New Year stories, click here.

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Lifestyle
All you need to know about Justin Bieber’s Ramsay Hunt Syndrome
Nerve-racking diagnosis

14.06.2022
By Phyll Wu

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Last week, Justin Bieber announced the cancellation of a number of upcoming The Justice World Tour shows due to an illness he is currently recovering from. A few days later, Bieber revealed in an Instagram video that he has been diagnosed with Ramsay Hunt Syndrome, a rare condition causing his face to be partially paralyzed.
“It is from this virus that attacks the nerve in my ear and my facial nerves, and has caused my face to have paralysis. As you can see, this eye is not blinking. I can’t smile on this side of my face. This nostril will not move,” Bieber explained.

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In the three-minute-long video, Bieber brought our attention to a disorder that many of us had never heard of. Now that we’re aware of its existence, here’s all you need to know about Ramsay Hunt Syndrome.
What is Ramsay Hunt Syndrome?
Ramsay Hunt Syndrome is a rare neurological disorder that is caused by the varicella zoster virus, the same virus that causes chickenpox and shingles. In most cases, we get lifelong immunity after recovering from chickenpox and the virus remains dormant in our nerve tissues for the remainder of our lives. However, although it’s rare, the virus may reactivate with even more complications, such as spreading to the facial nerve in the case of Ramsay Hunt Syndrome.
Ramsay Hunt Syndrome symptoms
Although this varies from case to case, the two main symptoms that affected individuals experience are a painful rash affecting one ear, and facial weakness or paralysis on the same side as the affected ear. Typically, the rash and paralysis occur at the same time. However, they do not always happen simultaneously and in some cases, the rash never occurs.
Other symptoms include pain in the external ear canal, loss of hearing, tinnitus (ringing in your ears), difficulty closing one eye, vertigo (a sensation of spinning or moving), a change in taste perception or loss of taste, and dry mouth and eyes. In some cases, pain in the ear can be intense and may spread to affect the neck. Hearing loss is typically temporary; however, it may become permanent if not treated properly.
Who is at risk of Ramsay Hunt Syndrome?
Anyone who has had chickenpox can potentially develop Ramsay Hunt Syndrome. Although it is more common in adults older than 60, it can occur at younger ages in rare cases like Bieber’s. The syndrome itself is not contagious but reactivation of the varicella zoster virus can affect individuals who have not previously had chickenpox or was not vaccinated for it.

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Prevention and treatment
Like many other diseases, Ramsay Hunt Syndrome can be prevented by routine vaccinations against chickenpox at a young age. This greatly reduces the chances of becoming infected with the chickenpox virus, in addition to preventing the many complications that may develop with it.
In terms of treatment, those who have been affected by Ramsay Hunt Syndrome are encouraged to seek medical attention in the early stages to prevent long-term complications. The treatment commonly involves antiviral medications and special care to prevent corneal injury, as the inability to properly close the affected eye can expose the cornea to abnormal drying and foreign body irritation.
Most medical professionals agree that treatment should begin within three days, as prompt diagnosis and management seem to improve outcomes. Approximately 70 per cent of affected individuals will fully recover if they receive antiviral treatment within 72 hours of developing symptoms. However, the likelihood of making a full recovery reduces to 50 per cent if it’s not treated within the recommended time frame. The recovery process depends on the severity of the damage caused to the nerve. Mild cases can be resolved within a few weeks but severe cases require longer recovery time with lower chances of completely regaining normal function.

Bieber has assured fans that he is focusing on resting and doing facial exercises to aid recovery. The star says, “It will go back to normal. It’s just time and we don’t know how much time, but it’s going to be OK. Obviously my body’s telling me I gotta slow down. I hope you guys understand and I’ll be using this time to just rest and relax and get back to 100 per cent.”
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Fashion
Uniqlo Lifewear Spring/Summer 2017 is anything but basic
Everyday heroes

17.03.2017
By Buro247

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By now, you should already know that Uniqlo is synonymous to comfortable everyday clothes. The brand’s pieces transcend trends, aiming to enrich our lives with quality wardrobe classics. So when I was invited to Shibuya, Tokyo for the Uniqlo LifeWear Spring/Summer 2017 preview, I was fairly surprised when I was told that there was going to be a fashion show. I was excited but truth be told, I was not expecting much because there is not much you can do on the catwalk with daily basics right? Well, wrong.
It seems as if the Japanese retail giant is outdid itself once again. This season, not only did Uniqlo introduce new pieces and lines, it also showcased them in a spectacular fashion show. With clothing made for everyone and everywhere, the brand made sure to incorporate these touch points in the fashion show. Depicting various scenarios and reflecting the lifestyles of Uniqlo wearers, props were moved seamlessly as the models made their way to the catwalk. Instead of modeling per se, they were seen doing everyday things such as jogging, working at the office and even spending time with their friends. There was also diversity on the runway as the models are of different ethnicities, sizes, and age, which accurately represent our society. Even though the SS17 items were simple, the chic pairings and endless styling possibilities made the runway show twice as captivating.

After the show, we made our way to the fashion booths where we had the opportunity to get up-close and personal with the new pieces. With so many lines under the brand, the pieces put on display is what one would imagine their dream wardrobe to look like. Think of it as a one-stop hub of everything you need in your closet, from the Uniqlo ‘Clean’ and ‘Casual’ lines to their ‘Active’ and ‘Relax’ offerings. If that does not say #wardrobegoals, we don’t know what will.

There are many exciting new launches to look forward to this Spring/Summer. Some of them include:

Sportswear in everyday apparel

The Uniqlo Sport lineup has been expanded to encompass a wider range of sports. Created to help enhance athletic performance for top athletes and regular individuals alike, the sportswear is both functional and fashionable.
Easy, breezy innerwear

The deodorant functionality is now available in the Airism women’s and kids’ range. Light and comfortable, it is a wonder how we ever got by without it.
Magic for everyone

Combining fantasy and adventure, ‘Magic For All’ is a special collaborative project with Disney. Entering it second year, this season’s collection features ‘Mickey Blue’ (designs inspired by West Coast culture and Japanese indigo dyeing), content from the past 40 years of Star Wars, characters from the new Cars 2 movie and even Spiderman motifs.
A new standard for tees

In its 10th season, UT (Uniqlo T-shirts) returns to its roots by featuring pop art graphics from leading talents such as Abstract Expressionist Future and André Saraiva as well as the beautifully joyous patterns of Épice Design.

More artsy pieces

The pop art graphics did not stop at UT. At SPRZ NY, a collaboration between The Museum of Modern Art and Uniqlo, the lineup features not only T-shirts but bags, umbrellas and other items in prints inspired by the work of Andy Warhol, Keith Haring and Jean-Michl Basqulat, just to name a few.
Twice as chic
{insert gallery tpl=”slide-freesize.tpl” id=”Uniqlo Parisian” rid=”4934″ order=”a_tstamp”}
Essential and sophisticated, the Uniqlo U and Ines De La Fressange collections feature basics that are anything but, well, basic. With every form made for function and every design thoughtfully deconstructed, the simple pieces spell Parisian chic.

Just like what the Uniqlo President of Global Creative, John C. Jay said at the beginning of the fashion show, “We are not fast fashion. We do not chase after decoration. We do not chase after trends. We make clothes out of respect for everyone.” And that is just exactly what Uniqlo does best.

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Technology
Samsung: Get unfolding with the new Galaxy Z Fold2—here’s everything you need to know

01.09.2020
By Ronn Tan

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Life is about constant innovation and improvement. When Samsung first released the Galaxy Fold, the South Korean brand pioneered a new mobile category. After all, it’s a smartphone with the world’s first 7.3-inch Infinity Flex Display that has the ability to fold into a compact device with a cover display. On 1 September 2020, the brand took this creation a step either with the launch of the Galaxy Z Fold2.

Described as a device that can offer users the versatility that life demands, the Galaxy Z Fold2 comes equipped with improved refinements and meaningful innovations that result in a unique mobile experience.

Photo by Samsung
The Samsung Galaxy Z Fold2 has a 6.2-inch Infinity-O Cover Screen; allowing you to do everything without the need to unfold your device every time. This includes checking your emails and watching your favourite content. Unfolded, you get a 7.6-inch Amoled Main Screen with notch-less Front Camera and minimised bezels. To complete the Immersive Content Experience, expect the addition of high-dynamic dual speakers to provide enhanced stereo effect and clearer sound.

Photo by Samsung
As for its design, you will notice that the Samsung Ultra Thin Glass is now on the Main Screen whereas the Hideaway Hinge allows free standing capabilities that power all new Flex mode experiences. In addition,  to repel dust and undesirable particles, there is the sweeper technology within the gap between the body and hinge housing.

Photo by Samsung
Compared with the Galaxy Z Flip, the Galaxy Z Fold2 has a smaller sweeper structure. Fun fact: You can also customise the Hideaway Hinge by choosing between four colours—Metallic Silver, Metallic Gold, Metallic Red, and Metallic Blue.

Photo by Samsung
How about the camera features? On the Galaxy Z Fold2, flagship features include Pro Video mode, Single Take, Bright Night, and Night Mode along with flagship-level camera quality and control. They include a 10-Megapixel Front Camera, 10-Megapixel Cover Camera, and 12-Megapixel Rear Triple Camera. Moreover, with Dual Preview, you can use the Main and Cover Screen at the same time to see what’s being captured.

Photo by Samsung
Next, if you’re planning to record hands-free, the Galaxy Z Fold2 is said to be able to do that while maintaining focus with the help of Auto Framing. This would be perfect for TikTok! Capturing content and reviewing in real time will be easier as well with Flex mode.

Photo by Samsung
Are you good at multitasking? If you’re not, the Galaxy Z Fold2 is here to help. With advance Multi-Active Window, enjoy more flexibility and easy when you control your screen layout. In fact, the phone now allows you a side-by-side view of multiple files from the same app at the same time. Whether you’re a fan of a large screen layout or traditional phone layout, all you have to do is go to Settings to decide on one that suits your needs.

Photo by Samsung
Other notable features include full 5G band compatibility, 4,500 milliamps per hour All Day Battery, Super Fast Charging, Samsung DeX wireless connection, and UWB (Ultra Wide Band) technology. There will also be a Galaxy Z Fold2 in Thom Browne Edition—featuring geometric grey and signature multicolor stripe. It will be available for pre-order beginning 1 September 2020.

Photo by Samsung
The Samsung Galaxy Z Fold2—also available from 1 September 2020—comes in two different colours, namely Mystic Bronze and Mystic Black. The price of the Galaxy Fold2 in Malaysia has yet to be announced but it starts at US$1,999 in the United States (that’s approximately RM8,322.15. What are your thoughts on Samsung’s latest addition to its portfolio of innovative mobile devices?
For more information, visit this website.

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Beauty
Do viral TikTok weight loss videos work? 4 Malaysian fitness trainers weigh in

25.06.2021
By Natalie Khoo

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There has been a certain belly fat loss trend going viral over the past few weeks and months. Chances are you’ve seen a video of a ‘coach’ demonstrating the movement or someone else trying to emulate it on TikTok or Instagram Reels. You know—the one where the participant tilts their pelvis forward and back while crunching the abs and swinging the arms back and forth to a bouncy, fast-paced track.
Started by the user ‘Janny14906’, the movement—sometimes referred to as the “ab dance”—has been posted over several videos that each garner anywhere between thousands to millions of views. Janny claims that the dance “reduces belly fat” and recommends doing it for five minutes every day “if you want to become thin”.

Little else is known about Janny or her credibility when it comes to fitness and weight loss, yet many have incorporated her TikTok weight loss dance into their workouts. Some users have commented on her videos saying that it works for them. Others have even shared before and after photos showing impressive results, with one of them claiming that she lost 20 pounds in a month.

However, some experts have warned against the movement, alleging that it can cause lower back problems if done incorrectly. Janny captions almost every post with “As long as you enjoy the skinny come together”, which has raised concerns over unrealistic body goals and the obsession with aesthetic over health. Moreover, her claim that users can “exercise [follow the routine] for an hour a day and eat whatever you want” goes against an important aspect of fitness that many industry professionals stress on: nutrition.
We spoke to four local fitness trainers to weigh in on the trend and whether viral TikTok fitness videos like this actually work. Here’s what they had to say.

Meet the trainers

Diane Chia has been an advocate for health, fitness and balanced living for the last decade. She is the Chief Mover at fitness video sharing platform Move, founder of Dee Snacks, and an ACE-certified trainer who seeks to empower others to build a sustainable wellness lifestyle.

Gayatri Pillay is a nutrition coach, group exercise and yoga instructor. She helps busy working adults to find time in their schedule for healthy habits, so they can finally get their health under control.

Linora Low is no stranger to the world of hosting and fitness, always bringing her bubbly energy to any stage. On top of her experience as an emcee, radio announcer and co-founder of Kapow Balls, she has shown her grit and prowess through various bikini competitions.

Nana Al-Haleq is a fitness model, TV host and certified wellness coach in Hypertrophy, Advanced Hypertrophy and Fat Loss Specialisation. Basically, the self-proclaimed fitness goddess is living proof that women can weight lift and ace their makeup game too.

Is this “belly fat loss” movement effective in burning belly fat?

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“The short and simple truth will be no. Sorry, guys,” Gaya says. “This video shows that burning belly fat is a huge concern to many, but the solution isn’t sexy. It really comes down to your nutrition and how well you are eating. If fat loss is your goal, then being on a calorie deficit plays an important factor.”
Nana takes a more neutral stance: “There’s no such thing as spot reduction or targeted fat loss on specific areas. But if we look at the entire workout or exercise routine shared by Janny, it will help people to shed fat, as her routines are similar to aerobic exercise moves.”
Diane and Linora agree, viewing the movement as a means to burn calories, but not necessarily targeting belly fat in and of itself.
“I would say that purely movement is just one of the key things people will need in order to assist in fat loss. I would take this movement as cardio which is definitely necessary as well to burn fat,” Linora comments, while Diane adds, “At the end of the day, any movement or dancing equates to cardio, which means you’ll certainly burn calories and therefore shed fat from your entire body, including your belly.”

What are the other more effective ways to burn belly fat?

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Gaya says upfront that it’s normal for our belly size to fluctuate as our bodies are made up of 60 to 70 per cent water. Women, especially, will experience bloating when it’s that time of the month.
“Begin by loving yourself as you are. Losing belly fat will just feel less of a resistance if you come from a mindset that you are looking to level up for yourself instead of beating yourself up for the way you look. I find that from there you will be able to better embrace the transformation that will take place more positively and maintain it—this is me speaking from experience,” she shares.

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A post shared by Linora Low (@linoralow)

“To understand fat loss and get it to work, one has to know many other variables, such as taking into account a person’s training routine (weight training and cardio), nutrition profile, how well the body detoxifies, how well they sleep, hormone imbalances and so on,” Linora explains.
“Unfortunately, nothing comes easily. However, adopting better habits when it comes to your diet, exercise and even sleep and mental health will lead to a lifestyle change that will stand the test of time,” Diane puts it simply. “One shouldn’t focus on getting a six-pack but aim to be healthy inside and out.”
To sum it up, all four trainers advocate these four factors for more effective and consistent weight loss progress:
MOVEMENT:
“Do more weight training—the more muscle you build, the less fat you have overall.” —Linora
“Perform frequent exercises that are easy to maintain and commit to. The idea is to make these as part of your lifestyle and not time-pressing.” —Nana

NUTRITION:
“Have a consistent nutrition plan that you enjoy and is at a calorie deficit.” —Linora
“Manage your sodium intake and ensure you are consuming whole foods sources and less processed goods.” —Gaya
“I advocate a more plant-based diet and reduction in sugar and dairy.” —Diane

SLEEP:
“Be mindful of your sleep—get at least seven hours.” —Linora
“Remember to get enough recovery time/rest after your workouts.” —Nana
MENTAL HEALTH:
“Practise regular meditation/yoga and reward yourself every now and then!” —Diane
“Managing stress can help promote [weight loss] as well.” —Nana

Do you think TikTok fitness fads like this work?
Nana offers a two-sided opinion: “Yes and no. We have to remind ourselves that whatever we see in TikTok is a snippet from the entire workout. If we perform the actual workout entirely, it will definitely help.”
Having struggled with obesity as a teenager and young adult, Gaya is all too familiar with such fads. Instead of seeing them as right or wrong, she believes how we consume and implement them in our lives is more important. “We go down that road because we are lost, not sure what to do or where to start, and we face societal pressure. Today, there are many experts who share really valuable content out there. We should just be informed consumers of the content we absorb, and that’s through educating ourselves,” Gaya says.
Diane concurs: “I am always supportive of anything that motivates people to move (as long as it isn’t harmful, of course), so if it takes a viral video to spark something in people to get them to be more active, I am all for it! Especially given the fact that we’ve had to go through MCOs that seem endless—feeling demotivated, seeking inspiration or amusement is completely understandable. Having said that, fitness fads aren’t always long-lasting unlike fitness trends which again, goes back to my point about sustainability and longevity but the most important thing is to kickstart your journey to a better you!”
On the other hand, Linora says these fads do not work, but can “give bite-sized information and if people are keen to know more, they can reach out to the coaches who gave the tip.”
BOTTOM LINE: If you’re serious about weight loss or improving your fitness, consider reaching out to a professional coach or fitness trainer to be better informed on safe, effective and sustainable ways to reach your goals.
Keep up with Diane, Gaya, Linora and Nana on Instagram for more fitness tips.

PSA: #GetOurGymsGoing

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According to the Malaysian Fitness Coalition, gyms have loss over RM110 million since the first MCO in March last year. To help bring awareness to this challenge, Lushprotein is using its platform to feature local gyms to encourage more people to use their online services, be it classes, workshops or personal coaching sessions.
If you’re a gym owner or fitness junkie, you can help spread the word by posting a photo of your favourite gym(s), tag @lushprotein on Instagram and hashtag #GetOurGymsGoing.
For more on health and fitness, head over here.

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Beauty
Estée Lauder’s new eye cream helps ‘filter’ out the effects of blue light

06.08.2018
By Gwen Ong

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BURO Beauty Empties Giveaway Week 2: Win up to RM4,500 worth of beauty prizes

In the last few years, experts have been preaching about the dangers of blue light and what it can do to our mind, body and health. But if we’re to be honest, that has not stopped any of us from catching up on the latest Netflix series or scrolling through our phones late into the night. Estée Lauder is about to make you sit up and pay attention.

Modern energy-efficient lighting like LED, television and electronic devices such as cell phones and computer screens are among the sources of blue light. And our lives are probably dependant on these items. In Estée Lauder’s continuous research into what causes skin cells to become “out-of-sync” (including the effects of night time blue light), it was discovered that prolonged blue light exposure reduces the expression of the per-1 ‘night clock gene’. Just one hour of exposure significantly reduced this gene by more than 60 per cent! This can then inhibit our natural circadian rhythm and cellular repair process, which means we could be inadvertently accelerating our skin ageing.

The new Estée Lauder Advanced Night Repair Eye Supercharged Complex Synchronized Recovery is formulated especially to protect the delicate eye area from this assault and also other damaging factors. It has a 24-hour hydrating triple action treatment to actively repair, reducing the key signs of ageing including lines, puffiness and dryness; brightens the look of dark circles; and helps prevent against free radical damage with its 8-hour anti-oxidant protection. So you can rest easy knowing you are supported when it comes to major skin damaging assaults like lack of sleep, UV rays, pollution and even blue light exposure at night.

Estée Lauder Advanced Night Repair Eye Supercharged Complex Synchronized Recovery is priced at RM254. Available from 15 August onwards.

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News
7 Things to do in KL this weekend during RMCO: 1 & 2 August 2020

29.07.2020
By Ronn Tan

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7 Things to do in the Klang Valley this weekend: 15 & 16 July 2023

1. Try the Pasadena Burger Do-It-Yourself (DIY) meal kit

Available for the first time in Malaysia, you can now try the signature California dipping burger. Fusing American flavours and cheeses with a Malaysian essence, the newly launched burger online delivery service utilises ingredients such as Australian beef, Cheddar cheese, and muffin-style buns. In addition to that, there are three dipping sauces: Honey Cheese, Cajun Spicy Cheese, and Habanero Southern Californian Cheese.
There are Do-It-Yourself (DIY) meal kit options for two, four, six, or eight burgers—with ingredients and seasonings provided in airtight packaging and dry ice. You can also opt for Ready-To-Eat burgers.
For more information, visit this website.
2. Attend the AIA’s first-ever regional online health and wellness event

On 2 August 2020, AIA Live will include over 30 sessions—with key themes including mental wellbeing, exercise, activity and rest, nutrition, personal growth, as well as music and comedy. Headlined by AIA’s Global Ambassador David Beckham, the online event will also feature personalities like Datuk Nicol David, Kevin Zahri, Chef Jeremy Pang, and coaches from Tottenham Hotspurs. AIA Live will be hosted on AIA’s Healthy Living YouTube channel from 9am to 5pm.
For more information, visit this website.
3. Check out Cheers2Cheers, a new online community-based specialty drinks platform

Launched by Jis Kuala Lumpur, Cheers2Cheers is a drink delivery service with more than 1,000 bottle brands to choose —including the signature Cocktail Heist and Mocktail Heist collections. Options include Rio, Professor, Dali Mask, Melaka, and Guantanamera. If you’re a fan of alcohol-infused cakes, Cheers2Cheers offers options desserts such as Martell VSOP Caramel Cake, Baileys Coffee Oreo Cake, Matcha Sake Cake, and Bacardi Raisin Rum Cake.
For more information, visit this website.
4. Feast on Yen’s new à la carte menu

The contemporary Cantonese restaurant in W Kuala Lumpur has reopened with a new menu—featuring dishes such as Jasmine Tea Baked Cod Fish; Slow-cooked Grain Fed Wagyu Beef Short Rib with Aged 10 Years Hua Diao Wine; Braised Six Head Abalone; and Wok Fried Prawn Ball infused in West Lake Long Jing Green Tea. Yen is available for dine-in daily from 12pm to 3pm and 6.30pm to 10.30pm.
For more information, visit this website.
5. Do the #ThinkB4YouDo challenge on TikTok

To encourage Malaysian users to take a moment and think before they conduct dangerous acts on TikTok, the platform has the launched the #thinkb4youdo challenge. Popular Malaysian creators such as Yuki Tan, David Zafer, Mark O’Dea are among the many who have joined the challenge using the hashtag.
To participate, all you have to do is shoot a video and use the #thinkb4youdo sticker and follow the choreography; post your video along with the hashtag and set it to public; as well as share it on other social platforms and invite your friends to join you.
For more information, visit this website.
6. Visit a specialty matcha cafe in Kuala Lumpur

Founded by Choong Kar Wai and Choong Kar Heng (CoffeeSociété and Garage 51), Oh Cha Matcha is the sibling duo’s latest project. The boutique matcha cafe offers a line of premium grade matcha concocted into delicious and healthy beverages—including the Beauty and Drink Your Colours Series. Milk substitutes here include soy milk, oat milk, almond milk, cashew milk, and coconut milk. The menu consists of options such as Ceremonial Matcha; Pandan and Lemongrass Matcha; Charcoal Matcha; as well as Watermelon Collagen.
For more information, visit this website.
7. Catch up on It’s Okay To Not Be Okay on Netflix

Photo by tvN and Netflix
The hit Korean series is one of the most talked about dramas of the year. Starring Kim Soo Hyun and Seo Yea Ji, the Korean show is only a few weeks from its finale—with the recent airing of Episode 12. Read more about It’s Okay To Not Be Okay through the following:
a) for all the necessary information before you start, click here.
b) for the review of Episode One, click here.
c) for the midpoint review, click here.
d) for Seo Yea Ji’s luxury outfits in the show, click here.
e) for everything hair and makeup-related, click here.
It’s Okay To Not Be Okay airs on both tvN and Netflix every Saturday and Sunday at 10pm.
For last weekend’s list, click here.

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Travel
5 Popular Instagram spots around the world
The Instagram bucket list

16.01.2018
By WanderLuxe

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Guide to ETIAS: The new travel pass for Malaysians visiting Europe

With so many gorgeous sights around the world, we are sometimes torn between snapping a photo (or photos) of them or putting the gadgets away to live in the moment. Fret not as we have gathered those picture perfect spots where you definitely shouldn’t put your camera (or smartphone) down. Of course, these places are enjoyable gadget-free too.

1. Bali Swings in Ubud, Bali, Indonesia

There are five Bali Swings and they range from 5 metres to 78 metres high. All of them, however, comes with a price—at least 150,000 Indonesian Rupiah (around USD$10) for a 30-minute ride while your travel buddy clicks madly away. You can choose to swing backwards facing the gorgeous paddy fields and river; or frontwards and add a nice, big grin in your shot. Here are a few tips for you: Do wear something flowy and brightly-coloured to stand out against the backdrop. Oh, and don’t forget to point your toes!

2. Le Riad Yasmine’s Pool in Marrakech, Morocco

The world’s most photogenic pool is in a small hotel run by French couple Gabriel Paris and Alice Tassery. The hotel found fame when Paris and Tassery decided to invite social media influencers to stay and it was a huge success because more than 80% of the guests credit social media to their booking decision. According to Tassery, the Amazigh symbol inside the pool means free man, the land and the language. There are only seven rooms here so you will definitely need to book ahead and be waiting for a little while before you get your reservations confirmed. Looking for more tips? Here’s a Marrakech guide on where to go and when.

3. Molokini Clear Canoes at Baros Maldives in the Maldives

Choose anything you have in striking contrast and you will get that Instagram-worthy photo as you sit on one of those clear canoes against the famous turquoise waters of the Maldives. The shallow waters of the Maldivian sea allow you to easily capture corals, fishes and even reef sharks swim right beneath your canoe. This piece of heaven on earth means you can snap any shot and it will still be breathtaking. These rides come at a fairly reasonable rate: USD$30 for an hour for a max of two people, or USD$50 for two hours.

4. Giraffe Manor in Nairobi, Kenya

This hotel has the privilege of sharing the estate with some of the most beautiful, endangered animals: Eight Rothschild giraffes. In the mornings, the giraffes casually stroll the grounds and peek their heads into the second-floor window as guests enjoy breakfast. A night here can cost you at least USD$500 per person but part of the proceeds supports a breeding programme that helps the survival of the giraffe’s kind. Travel and charity, the best way to live!

5. Kawasan Falls in Cebu, Philippines

The Philippines is undeniably one of the most stunning places in the world and these waterfalls are a rite of passage for any traveller in Cebu. The trip takes you on a hike through the jungle and along the way, you pass a little village that is home to some of the friendliest people of the world. Travellers say the journey to all three of the falls and the Kawasan river is the best part but for us, it is the experience of living like a local that seals the deal. Amongst the picturesque backdrop, you will be entertained by the local children playing in the water and colourful scenes of women doing laundry in the river. If you are lucky, some might just invite you in for a spot of local lunch!

This story was originally posted at WanderLuxe by The Luxe Nomad.
Dream a little, travel a lot. That’s our philosophy. We’re full-time nomads with a passport in one hand and laptop in the other, traversing the globe to find the best hideaways, eateries, and local scenes. And on our luxury villa and apartment booking portal TheLuxeNomad.com, you’ll know you’re always up for your best trip yet (with the best rates).

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Watches + Jewellery
Decoding ‘The Art of Fusion’ with Hublot’s Ricardo Guadalupe
Bold vision

24.10.2017
By Su Fen Tan

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Hublot has always been synonymous with fearlessly bold aesthetics and revolutionary materials, elements that echo ‘The Art of Fusion’—the brand’s distinctive DNA. It is a motto that inherently guides all of Hublot’s actions, whether in terms of innovations, developments or partnerships. To better understand this signature concept, there is no better man to speak to than CEO Ricardo Guadalupe, who was recently in town to celebrate ‘The Art of Fusion’ right here in Kuala Lumpur:

How did the motto ‘The Art of Fusion’ come to be?
“‘The Art of Fusion’ is our identity, our philosophy. It’s a concept that has, dare I say, revolutionised our watch industry. It was a concept developed by Mr. Jean-Claude Biver when he joined Hublot in 2004. He made a point saying Hublot is the art of fusion in the watchmaking. In fact, Hublot did the first fusion in 1980 when the brand was first founded by combining a watch in gold together with a rubber strap; marking the birth of the ‘Fusion’ concept by putting a traditional material like gold with a modern material like rubber.
Based on that concept, we’ve recreated what is Hublot today, constantly coming up with different materials like ceramic, carbon fibre, sapphire and Magic Gold, which we’ve recently invented. Besides materials, the concept of ‘Fusion’ also covers movements. For instance the Unico movement, which is the reinterpretation of a chronograph mechanism with a flyback function.
We always try to reinvent what exists while respecting the history of watchmaking art, and that’s the key element of success for the brand.”

What are some of this year’s highlights that embody ‘The Art of Fusion’?
“This year we unveiled the Big Bang Unico Sapphire in red and blue, which marked the first time sapphire of these colours are used in watchmaking. We are not the first brand to use sapphire, but we are the first brand to produce sapphire cases in a certain quantity. Sapphire is notoriously difficult to manufacture because it’s very hard but at the same time fragile, so it was a big challenge for us, but we worked through it and became the first watchmaking brand to come up with red and blue sapphires.”

You mentioned Magic Gold, which is really a cutting-edge invention. Tell us more about it.
“After ceramic became more widely used in the industry, we upped the game and took ceramic to a new level. Magic Gold is a really new invention. It took years of development to be able to create the world’s only scratch-resistant gold—this was done by mixing ceramic with gold. The result is a colour that is not the traditional yellow or rose gold, but it is this bronzed hue that we call Magic Gold. It is certified 18K and patented by Hublot so you won’t find it anywhere else.”

Are there any upcoming technological advances or new materials that you are excited about?
“While it is not exactly new, it was launched last year, but I am still very proud of the Meca-10 mechanism, which is an interpretation of what we believe is the future of our industry, that is to come with a movement that you can actually see. Here the architecture of the mechanism is very important, so it’s not only the technique but also the aesthetic. It is manual winding with a 10-day power reserve, making it really easy to use. This is the kind of development on movements that we hope is imbued in all our future creations.”

Hublot has this distinctively bold aesthetic about it. So how do you balance that with watchmaking trends?
“We don’t follow trends, we create trends (laughs). We don’t want to follow what has been done, because our philosophy is to be the first; to be different or unique. We try to be leaders in the industry, which is why research and development is a very important area for the brand, both from the technological point of view and the interpretation of the aesthetics.”

The iconic Big Bang turns 12 this year. In your take, what makes it such an icon for Hublot?
“I think Big Bang has been a product with a strong identity—it’s something you can instantly recognise from afar. In addition, it is a watch where the construction of the case, what we call a sandwich construction, was also an innovation. This is a new concept that has allowed us a lot of room for creativity and innovation. We can render it black, or white, or with embroidery.”

What are the key challenges to being creative and innovative in this day and age?
“The key challenge is to always have ideas. You must also have people that are talented, and I think Hublot is lucky to have a very good and strong team behind it. A watchmaking company is not just made up of watchmakers, but also engineers, physicians, metallurgists, chemists, constructors, designers and so on—so it’s this group of people that makes us different. We also focus in constant research for novelty and innovation on many different levels, from materials and movements, to design and aesthetics, because the challenge is to always come up with something new.”

What is something you look at before entering a partnership or collaboration?
“We try to apply our philosophy. If it is unique or different, then we believe it will be good for the brand. Take football for example, which is our big partnership. Being timekeepers for the UEFA league, as well as the upcoming FIFA World Cup, we are the first luxury watch brand to go into football. As for Ferrari, we might not have been the first, but we did it differently, and that is what contributes to the partnership’s success.”

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Fashion
Watch the Michael Kors AW17 livestream here
#AllAccessKors

15.02.2017
By Buro247

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Couture wedding gowns that will make you feel like a fairytale princess

For Michael Kors, fashion is strength, and to be shared far and wide. “A live runway show is the ultimate combination of fashion and theater, two of my favorite things,” says Michael Kors. “To be able to share that with people everywhere, and give them a front-row seat wherever they are and however they want to watch, whether at home, at their desk or on the go, is fantastic.” For his Fall 2017 runway show, the designer has curated exclusive just-off-the-runway styles for his customers to purchase on the day of the show. So catch the action streamed live directly from Spring Studios, NYC and get ready to add pieces to your shopping cart.

Related stories:
Michael Kors now has a smartwatch and it’s a beauty
Watch: Kate Hudson and Michael Kors play ‘Glamour Games’

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Lifestyle
Take a ‘Coffee Break’ at the Shalini Ganendra Fine Art gallery
Organic and fair trade

27.10.2015
By Buro247

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7 Things to do in the Klang Valley this weekend: 15 & 16 July 2023

Hidden in Section 16 PJ is a discreet space where fine art and design is shared and appreciated. The SGFA was started in 1998 and has developed a regional presence of artistic excellence. Committed to blend different cultures, disciplines and mediums together in their exhibition and educational and residency programs, the SGFA draws upon broad expertise in fine arts and design to offer a services such as advisory, valuation and collection management.

In accordance to their philosophy of sustainability and quality distinction, the SGFA hosts a Coffee Break program that serves only the best organic fair trade blends. The program will feature coffees from Galapagos Islands and other parts of South America, Borneo, Thailand, and more. Currently being served is a brew from the hills of Chiang Mai, Thailand — the Duang Dee Hill Tribe Coffee.

This coffee grown by the hill tribe villagers of Chiang Mai is a platform through which the tribes are able to maintain their traditional way of life with a healthy income. From the Duang Dee Coffee project, these major hill tribes —the Lisu, Akha, Hmong, Karen, Lahu and Thai Yai— have seen major improvements in their living conditions and have developed a sustainable economic model.

Delight in the unique flavours of this organically grown, hand-picked, and hand-roasted coffee at SGFA’s Coffee Break until 30 November. Shalini Ganendra Fine Art. 8, Lorong 16/7B, Section 16, Petaling Jaya. www.shaliniganendra.com.

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Culture
Virtual versus physical events: 4 Crucial aspects to consider in the “New Normal”

13.05.2020
By Ronn Tan

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How often do you attend events before the COVID-19 pandemic? Whether it’s a birthday party, a product launch, or a wedding reception, these events are always filled with fun. Typically, they can also be crowded. In the zeitgeist that we’re in right now, social distancing is thoroughly encouraged and all forms of massive gatherings have been banned in many countries around the world—including Malaysia. People are also practising the use of e-wallets more than ever. Although we’d love to return to a sense of normalcy, it’s clear that there will be difference in the future.
This begs the million-dollar question: are in-person events still feasible in the age of coronavirus? If (or when) the ban of large crowds are lifted, will society start planning and attending large congregations again? The effects of the pandemic are apparent; having major negative impacts. It’s a global health crisis after all. We know that we can’t exactly pick up where we left off before self-isolation and quarantine—but to what extent? What does the “New Normal” entail?

Photo by Getty Images

The “New Normal” might or might not have a huge influence on product launches or conferences in the future. Let’s have a look at the advantages and disadvantages of virtual versus physical events.
1. Flexibility
Virtual: With digital events being completely online, more people (guests) will be able to join—regardless of where they are in the world. By removing the need to physically be present at an event, guests or invitees can remove certain expected logistics such as travel/transport. The reliance on the Internet and good connectivity will increase by multiple folds. This also calls for a global decrease of the digital divide.
Moreover, organisers can keep their events online for as long as they want. This allows guests (including the media) to return to the events—in case they missed something or just to relive the fun. By keeping the events up for a period after the day of the event, brands can actually capitalise on having a prolonged impression for their products.
Physical: In-person events have been the norm for a long time but a lot goes into planning them—such as the renting of venues and other costs. In addition to that, brands don’t always get everyone they invite to attend; taking into consideration the time and location. For multinational corporations (MNCs), physical events aren’t exactly feasible for the global team to attend.
Physical events last for a few days (if not just a few hours) before ending. Typically, there will be videos and photos of the events; giving attendees the opportunity to take another look. The downside is that you won’t really get to see the event as a whole.

Photo by Getty Images

2. Connections
Virtual: Part of attending an event is getting to reconnect with old friends and make new connections. With virtual events, that aspect will be removed from the equation. You can still talk to people online but it’s definitely different.
When it comes to connecting with a product, attendees can’t do that with virtual events. You can’t touch and feel a product in person; taking away the full experience. However, brands can deliver their products to the guests before the actual event. This allows them to understand the product better. Of course, this can only be done for smaller products such as a new skincare range, the latest vintage champagne, and headphones. Brands can’t really do this with cars.
Physical: In-person affairs allow guests to immerse themselves in the spirit of the brand and product. This includes planning the right music, lighting, decor, and performances. A well-planned setting plays a massive part in the telling of a product’s story. Physical events also help guests understand the product through their own senses. It’s also a lot better for networking—for both brands and guests.

Photo by Getty Images

3. Return On Investment (ROI)
Virtual: We can’t deny the importance of ROI. Whether it’s profit or raising awareness, events are meant to introduce products; launching creations that brands have spent a long time working on. It’s never easy to gauge or measure ROI, especially in the long run. The difference between digital events and in-person events (in terms of ROI) is brand association.
Virtual events can help spread awareness of a specific product online; increasing visibility on a global scale. Brands that capitalise on the prowess of the Internet can introduce their products to the world quicker. However, brands can’t identify how consumers/guests associate with their products. There is no physical relationship between the two entities.
Physical: By providing guests the avenue to be one with a product, brands can actually examine and observe how they respond. Actual interaction with guests can be fundamental to connecting with target audience—and that’s integral to a good ROI. Physical events retain a sense of excitement that virtual events can’t provide (especially with distractions).

Photo by Getty Images

4. Health
Virtual: You can’t talk about the “New Normal” without taking health into consideration. In the age of coronavirus, leaving home can be considered a risk. Wherever you go, you’re bound to come in close proximity to others. This applies to events too. Event tend to be intimate affairs with massive groups of people coming together. Virtual events allow guests to take part and connect in the comfort of their own homes. Hence, minimising the risk of being infected. Brands will have to figure out how to position their products during and after the pandemic—by placing health concerns in their plans.
Physical: In-person events will have to put in place a plethora of safety measures—from enforcing strict social distancing rules to providing masks and hand sanitisers. Practices include taking note of guests’ information and following up post-event. With contact tracing being crucial in this fight against COVID-19, brands that organise physical events will have to ensure that they keep track of every attendee.
In addition to that, organisers will have to consider having a smaller guest list; reducing the risk of infection. In-person events will become more intimate than ever. Unlike the past when many product launches and conferences are packed affairs, physical events in the age of coronavirus have to go by the following rule: “the smaller, the better”. Or in this case, safer.

Photo by Getty Images
There is no doubt that events are fun! Events aren’t just beneficial and crucial to brands and their products but also for guests. It will take time for society to adapt to the “New Normal”—and we will have to be smart about how we do things from now on. An increasing number events have been cancelled or postponed as a result of the COVID-19 pandemic. Furthermore, some brands and organisers are moving their scheduled affairs online; moving into the digital realm.
Whether a physical or virtual event is more feasible, it really depends on the brand—taking objectives and goals into consideration. Whether it’s a launch of the latest car or a tech gadget, there’s no denying that the event landscape will not be the same (oh, Miss Corona). What are your thoughts on this? Are virtual events the way forward or do you prefer physical events?
For more on COVID-19-related stories, click here.

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