Travel
5 Things to note before visiting Genting SkyWorlds—plus our ride recommendations
Thrills in the sky

10.02.2022
By Natalie Khoo

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Buckle up—Genting SkyWorlds is now open to bring you rides and thrills at 6,000 feet above sea level! Dubbed Southeast Asia’s most anticipated theme park, the 26-acre attraction officially soft-launched on 8 February 2022 after nearly ten years of planning and development.
“Built with an investment of over USD$800 million, this game-changing new themed attraction will put Malaysia and Pahang on the world tourism map. This theme park will contribute to the tourism sector and the economy with the creation of over a thousand jobs,” said Lee Thiam Kit, Head of Business Operations and Strategies, Genting Malaysia Berhad.

For the uninitiated, Genting SkyWorlds spans nine movie and adventure themed worlds, incorporating a mix of original and familiar Intellectual Properties (IPs). These include Andromeda Base, Eagle Mountain, Central Park, Studio Plaza, Epic, Ice Age, Rio, Liberty Lane, and Robots Rivet Town. Each ‘world’ features its own brand of world-class attractions, dining, retail, and/or live entertainment for young and old (read: young at heart) alike.
Catch a sneak peek of the theme park in my Instagram Reels below and read on for tips and recommendations from my inaugural visit a day before the official soft launch.

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Note: Not all rides are available during the soft launch period from 8 February 2022 to 31 March 2022.

1. Download the Genting SkyWorlds Theme Park mobile application

Genting SkyWorlds entrance
While it isn’t compulsory for entry, I *highly recommend* that you download the app and register for an account prior to your trip. This allows you to navigate the park virtually, so you can get a head-start on what to do, where to go and how to get there. Aside from the rides, you can also browse through options for dining, shopping, and games for a better idea of what to expect.
Once you’ve purchased your tickets, you can also scan the QR code immediately so it’s saved on the app, making entry smoother (and to avoid worrying about missing tickets!). The app will also provide you with a comprehensive guide to the theme park, complete with real-time information, including waiting times for rides, attractions, and shows. Other cool features include the advanced Photo+ service for you to access your digital memories at the theme park.

An interactive map of Genting SkyWorlds on the mobile app.
I found myself relying on the app a lot to anticipate what’s next on my itinerary. One feature I particularly appreciate is the notification reminder for VQ-only rides (more on this later), which appears 15 minutes before my slot to ensure I arrive on time. Sweet!
The app is available for free on the Google Play Store and Apple App Store.

2. Use your VQ slots wisely
Another reason to have the app ready is so you can pre-book your Virtual Queue (VQ) slots. You can do this for any attraction in the park, making it easier to plan out your itinerary and skip queues.
Bear in mind that there are some attractions that are *exclusively available* via VQ reservations only (meaning that you can’t walk in without a VQ slot). These include Bootcamp Training (Andromeda Base), Sid’s Playhouse Ice Age: Time Warp (Ice Age), and ESD Global Defender (Central Park). Also, there are only six complimentary VQs available per ticket, so you should be *highly selective* on how you use them.

You can easily access your VQ reservations on the Genting SkyWorlds app.
The app takes the duration of the attractions into account by default, so you won’t be able to select a time slot that may clash with another pre-booked slot. Speaking from personal experience, though, make sure you have enough time to travel from one attraction to the next. Even though you can technically cancel a slot at any time, it still counts towards one of the six you’re entitled to. Key phrase: plan wisely!

3. Create groups to explore the park together

Jetpack Coffee and Fast Fuels offers coffee and light snacks in Central Park.
What if a member of your squad forgets their ticket? Or if someone’s phone lags or runs out of battery? Cue the app’s nifty My Groups feature. It allows you to create a group for multiple ticket holders, saving all tickets into one phone for convenience. This will make it more effortless to explore the park together as only person will need to book VQ slots for all.
4. Prepare cashless payment methods for dining and shopping

Trattoria Il Lago – Simply Italian in Central Park.

ESD Exchange in Central Park.

Museum Store in Central Park.

Genting SkyWorlds is a cashless theme park, so do come prepared for all your dining and shopping needs. Debit and credit cards are accepted, as well as Genting Points and selected e-wallets such as GrabPay, TouchNGo, and QRPay.
There’s an F&B spot in every ‘world’, so you won’t have to walk far to grab a quick bite or drink. For the benefit of picky eaters, you’ll find the most options in Central Park, including Harry Ramsden Famous Fish & Chips, Trattoria Il Lago – Simply Italian, and Lakeside Market (a food court of sorts).

5. Follow the SOPs and theme park regulations

Let’s not forget that we’re dealing with a pandemic and cases are on the rise now with the Omicron wave. Only fully vaccinated visitors with low-risk status are allowed to enter the park. Unvaccinated children under 12 can only enter the park with an accompanied vaccinated adult.
To prevent crowds, Genting SkyWorlds limits the number of visitors per day. Hence, your safest bet for a guaranteed entry is to book your ticket online to avoid disappointment. With that said, remember to keep a 1-metre distance from others when exploring the park or queueing for rides. Wear your mask at all times and sanitise or wash your hands frequently for your safety and others.

One last thing…
Bring a spare change of clothes, just in case. Let’s just say I ended up walking around the park with damp clothes for a bit—not the best combination with the breeze up in the highlands.
(Spoiler alert: one of the rides will make a splash. You can avoid this ride if you prefer to stay dry, but you’ll be missing out on the fun! Select the white text below to find out which one.)

Epic Voyage to Moonhaven

Here are my top three ride recommendations:

Terraform Tower Challenge (Andromeda Base)

If you’re familiar with the old Genting Outdoor Theme Park’s Space Shot (AKA Solero Shot), this heart-thumping tower of terror will invoke nostalgic memories. In my opinion, it’s even better now with a background story and special effects that tie in with the galactic-themed ‘world’ it’s in. Fair warning: it’s *not* for the faint-hearted.

Independence Day: Defiance (Central Park)

This 4D ride got me grinning silly with its immersive visual effects and synchronised motion. There’s even a storyline and a familiar face (hint: a Malaysian comedian) to welcome you into the Earth Space Defence Team to “defend Earth from an alien invasion”.

Epic Voyage to Moonhaven (Epic)

In between exhilarating rides, this boat tour offers a family-friendly adventure with cool animatronics and special effects along the way. The ride is as whimsical as the theme park gets, but it comes with its thrilling moments too.

Other worthy mentions:

Alpha Fighter Pilots (Andromeda Base) for its 360-degree twists and turns

Night at the Museum: Midnight Mayhem (Central Park) for a shoot-off with a partner

Boot Camp Training (Andromeda Base) for an obstacle course challenge

Andromeda Base—one of my favourite ‘worlds’ in the theme park for thrilling attractions!

Final thoughts:
Now for the definitive question: Is Genting SkyWorlds worth the hype? I would say yes… but I’d personally recommend visiting after more rides become available (presumably after the soft-launch period ends on 31 March 2022). However, if you can’t hold back your curiousity and wouldn’t mind the lack of roller coasters for now, then by all means, book that ticket. You’ll still get a kick from the rides I mentioned above, on top of nine uniquely themed worlds (read: Instagram and TikTok material) to explore.
At the end of the day, it definitely brought out the excited inner child in me.

Tickets for Genting SkyWorlds Theme Park are priced as follows:

Ticket type
Price after 31 March 2022 (RM)
Soft opening price (RM)

Standard (above 110cm)
189
151

Children (between 90cm to 110cm) / Senior citizens above 60 / Guests with disabilities
161
128

Toddlers (under 90cm)
Free
Free

To purchase tickets, click here. For more information, visit the website. Follow Genting SkyWorlds on Facebook and Instagram for more updates.

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Beauty
Exclusive: Kittie Yiyi on expanding her empire to the beauty business
Homegrown beauty

29.01.2022
By Redzhanna Jazmin

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What happens when makeup and NFTs collide? Local entrepreneur Kittie Yiyi dishes on her brand new beauty brand and more

In the first instalment of BURO Beauty Chats, we’re talking to one of Malaysia’s brightest creatives—and we mean that literally. Fashion-designer-slash-influencer Kittie Yiyi is best known for her vibrant and unconventional style, having made quite the name for herself since launching her eponymous fashion brand at KLFW in 2014.
Eight years on, the 31-year-old has kept plenty busy, with her most recent venture being a headfirst dive into the beauty industry. Yes—in addition to fashion designer and social media starlet, you can now add beauty mogul into the busy bee’s ever-growing list of accomplishments.
Ahead, we’re gleaning the inside scoop on Kittie Yiyi Beauty—from the inspiration behind the brand’s debut collection to a potential upcoming venture into the NFT market, read our exclusive below:

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You’re best known for your work in the fashion industry. What inspired you to launch a beauty brand and make that jump?
“I always enjoy doing my makeup, especially when I draw eyeliner on a daily basis. Although fashion is my main passion, I really want to share my joys, knowledge, and insights while creating my own beauty products. I believe it’s not just giving opinions or reviews, but understanding the process and also learning from it. We are definitely looking into improving and creating more products in the future.”
What is the brand ethos behind Kittie Yiyi Beauty?
“Art is connected to life. We see beauty as a form of expression; a journey of self-discovery to accept one’s true self, good and bad. We don’t want to be a brand that just manufactures and markets products. We strive to bring joy, humour, creativity, and positive energy to our audience. We hope to empower others and connect all art enthusiasts from makeup to food in order to break the stigma and discrimination towards the art industry and create a supportive and loving community.”
What sets Kittie Yiyi Beauty apart from the rest of Malaysia’s beauty market?
“Our tagline, ‘you are so weird, don’t change’ celebrates that nobody is perfect—everyone is different and we should just be our special and unique selves! What sets us apart is not only the innovation of our products, but also the mindset and intentions to try and empower others while giving back to the art community. I believe that is what’s lacking and I want to try and contribute with what I can.”

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Why did you choose the ‘Cross the Line’ eyeliner collection as your debut launch for the brand?
READ: I tried Kittie Yiyi’s new eyeliner collection and it did not disappoint
“As I said earlier, I enjoy drawing eyeliner on a daily basis. My signature makeup look is my eyeliner. As a fashion designer and influencer who has been in this industry for so long, I have some knowledge and see much room for improvement. There is a saying that the eyes are the windows to the soul—the eyes never lie. The essence of my passion, beliefs, and the soul of the brand focuses on the eye. An opening of a new chapter in my life, to open more doors, more opportunities, and connect with others.”
The new collection has a really striking colour story—what inspired you to pick these shades for the liners (and how did you come up with the names for them)?
“It is hard for me to find striking coloured eyeliners in this market. So, I first picked blue, yellow, and red as they are the primary colours. Then, black and white as they are the basic shades. Finally, pink, because it is my favourite colour.
“The names were decided by the team. We had a good time brainstorming on how the colours can celebrate different individuals and personalities. I am sure you can find your very own colours from our Cross The Line eyeliner collection.”

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The campaign is one of our favourites to date—what was the inspiration behind the ‘Cross the Line’ show?
“It is one of my favourite works to date too! I’m super thankful to the entire team and cast—everyone played their roles really well!
“Ads are usually very boring, conservative, and we can get very sick of constantly looking at pretty, but empty visuals. We wanted more. We wanted to add a fun and quirky element combined with the ’80s narrator concept. It had to be eye-catching, comedic, yet educational at the same time.”
What makeup tips do you have for anyone using the liners?
“I always make sure that I pat down the oils on my eye area before I start drawing my eyeliner. My best tip is to keep your skincare to a minimum (I usually apply just sunscreen as my base) and ensure the area is dry for a smooth application that stays put all day. It’s one of the best methods so far.”

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What did the production process look like for the ‘Cross the Line’ collection?
“We spent a year brainstorming the whole idea and planning for the debut. From product trial and error to packaging design, it took us six months to come up with the best solution. We also faced a lot of hardships before the launch. There was once when the entire stock was defective! It was super stressful but I’m glad we managed to pull through and stand where we are today.”
What’s the story around the motifs behind your fashion and beauty brands? The bee and the rainbow are a huge theme within your brand.
“I love, love, love rainbow colours! I call them happy colours! Aren’t we always excited to see the rainbow? It symbolises happiness, hope, and our inner child. I hope people are as happy as seeing a rainbow when they see our brand.
“With the bee, it’s one of my lucky motifs that I carried over from my debut collection. A bee is hardworking and produces a nest of honey together with its friends and family. Similarly, we can create something from nothing, and support our happiness together. Almost everyone in the fashion industry sees and acknowledges me for my work, and I’m very grateful for that.”

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The visuals for Kittie Yiyi Beauty are stunning—someone even suggested making it into an NFT! Who created your 3D renders and how did you conceptualise them? Any plans to go into the NFT market?
“Yes! I am exploring NFTs at the moment. It’s very interesting. Hopefully, we will be in the market soon. To give credit, the 3D artwork was created by local artists @sandman.__ and @Jun.obj.”
What’s coming up for KYB in the future? Can you divulge on any future launches yet (or just give us a little hint)?
“There are many ideas and directions we want to explore. For now, we will focus on eye-related products. One of the things that we’re planning is to provide more educational content and be more inclusive, in the hopes of empowering others. As we are an evolving small team, we hope people will continue to support us so that we can continue to bring a variety of products that are unique, innovative and high-quality. Do look out for updates on our Insta page!”

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Lifestyle
Tokyu Hands opens in Malaysia for the first time
One-stop shopping

21.01.2016
By Rachel Au

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For anyone who is familiar with shopping in Japan, you’d have heard about Tokyu Hands. Known as a one-stop shop, you can literally find everything you’re looking for-even the things you never thought you needed. And that’s because they also have some pretty unique yet functional items.

Now located in Pavilion KL’s Tokyo Street on Level 6 of the mall, Tokyu Hands has brought in over 500 of their best and unique Japanese items, ranging from household products to beauty products to stationeries and more.

Any chance of them opening a brick-and-mortar shop permanently in KL? “We wanted to explore and understand the retail market and consumer trends in Malaysia. We heard of Pavilion KL’s Tokyo Street and it is a popular destination for the locals. So we decided to have our first pop-up store here as it will be a great platform to maximise the exposure for our brand,” said Mr. Shinji Fujisawa, General Manager of Tokyu Hands. Fingers crossed, then.

Some of the products we were recommended to were the Alty face cleansing brush (it’s super soft to the touch), a snow shaver, the Hario rice cooker and various others. There’s even on-ground staff to give you a live demonstration slash hands on experience.

The Tokyu Hands pop-up store will be at Tokyo Street from 21 January to 3 February 2016.

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Beauty
Fast and Furious: 3 Intense 30-minute workouts
Guaranteed to break a sweat

14.10.2015
By Buro247

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Studies have shown that a 30-minute workout, which combines strength training and cardio, will definitely aid in shedding pounds. Time is hard to come by for working professionals and spending time on health and fitness seems to fall lower on our priority list when we get busy. That is why we have compiled 3 workout videos that are sure to work up a sweat and give you the wonderful adrenaline that comes with a satisfying workout session. Because when it comes to working out, doing something is always better than doing nothing.

1. Jillian Michaels 30-Day Shred: Level 1

What you need: Light weights and a yoga mat

This workout by renowned fitness guru, Jillian Michaels, starts out slow and picks up the pace at the 5 minute mark. Moving between strength training and cardio, this workout will really challenge your stamina. For beginners, there is a model in a background you can follow before you work up the strength the move on to the more difficult level. It is recommended to do the Level 1 workout for 10 days before moving on to Level 2 and 3 for another 10 days each.

2. Fitness Blender’s Calorie Blasting Cardio Training

What you need: A yoga mat
Technically 32 minutes, this workout uses your body weight to give you the best of strength training and cardio. Getting all the way to the end is quite difficult and you will find yourself dripping with sweat by them time you hit the 15 minute mark. The best part of this video is that you can play your favourite workout music in the background as you follow the routine in the video.

3. Popsugar Fitness’ Dance Cardio Workout

What you need: A pair of good trainers

If you’re looking for a little bit of fun while you workout, this video is perfect for you. This video starts at a fast pace and it will take a little bit of practice to get the moves right. But lucky for us, it is on YouTube so we can keep replaying the hard parts. However, there really isn’t any need to get the moves right as long as you keep moving your body and have fun, you are sure to work up a sweat with this video.

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Technology
How much smarter is the new Apple Watch Series 4?

13.09.2018
By Rachel Au

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Go big or go home. Apple is emphasising a lot of “biggest yet” factor in last night’s keynote event — from the iPhone XS Max with the largest display and battery to date to the new Apple Watch Series 4 with a bigger display than its predecessors. But is Apple’s new smartwatch any better, considering the market for smartwatches is pretty saturated today? The answer, by the looks of Apple’s recent offering, is that there’s no competition quite like it yet. In fact, the Apple Watch Series 4 is potentially a game-changer and here’s what you need to know about it.

apple watch series 4 malaysia

SIZE AND DESIGN
Now offered in either 40mm and 44mm cases, current users need not worry about their existing Apple Watch bands as they still work with Series 4. Design-wise, nothing has changed as it maintains its iconic squarish look with curved edges but with a larger display, app icons and fonts are bigger and easier to read.
Another comforting note is that Series 4 is thinner and lighter than Series 3.

apple watch series 4 malaysia

WATCH FACES
A bigger display means more room to play with for your desired complications and these have been beautifully enhanced to be more precise and informative. From the endlessly customisable Infograph face, to the Breathe face, where the animation is timed around a deep breath, to new motion faces, it’s a small but exciting factor.

PERFORMANCE AND BATTERY
Fitted with a next-generation S4 chip with a custom 64-bit dual-core processor, the new Apple Watch promises to deliver twice the speed while maintaining the same all-day battery life.

THE HIGHLIGHT: HEALTH
Essentially, the fourth-generation Apple Watch sees a couple of new hardware and software enhancements but the main one that has everyone talking is its fresh features that emphasise on taking care of you.

apple watch series 4 malaysia ecg app

The new ECG app lets you take an ECG reading right from the wrist thanks to the electrodes built into the Digital Crown and new electrical heart rate sensor in the back crystal. You just need to touch the Digital Crown and after 30 seconds, you’ll receive a heart rhythm classification if it’s a normal pattern or if it shows signs of Atrial Fibrillation (AFib), a heart condition that could lead to major health complications. These records will then be kept in the Health app and can be shared with physicians in a PDF format.

apple watch series 4 malaysia fall detection
Fall detection, another new feature, has some Internet users laughing but on a serious note, it utilises a next-generation accelerometer and gyroscope that can identify a hard fall based on wrist trajectory and impact acceleration. When that does happen, the Apple Watch will send the user an alert whether to be dismissed or to initiate a call to emergency services. If nothing is done and it senses immobility for 60 seconds after said notification, it will automatically call emergency services and text emergency contacts along with a location.

WATCHOS 5
An operating system can make all the difference and Series 4 will come pre-installed with the latest WatchOS 5 that can change the way you use a smartwatch. From improved fitness features to the new childhood-inspiring Walkie-Talkie feature, read all about it here.

watchos 5 features

COLOURS
Along with the three aluminium finishes anodised in silver, gold and space gray, Apple Watch Series 4 now comes in a striking gold stainless steel with matching Milanese band, joining the silver and space black stainless steel models.
You can even opt for the Apple Watch Nike+ or Apple Watch Hermès editions.

apple watch series 4 malaysia colours

PRICE AND LAUNCH DATE IN MALAYSIA
At the moment, we don’t have official information yet on the local pricing details and release date but the following will give you a brief estimate.
Beginning September 14, the Apple Watch Series 4 (GPS) — starts at $399 (US) — will be available to order in 26 countries and territories while the GPS + Cellular variant — starts at $499 — will be available to order in 16 countries and territories. Both models will be available in stores beginning September 21.
*Series 3 will be available at a new starting price of $279.

For more info, visit Apple’s website.

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Body + Wellness
Put the zing back to your state of being with these unique beauty treatments

07.08.2019
By Wei Yeen Loh

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Not travelling anywhere this long weekend? If your plans to stay at home are more sloth-like than #selfcare, put that couch potato/Netflix life on hold and opt for one of these beauty treatments to rejuvenate your mental and physical well-being before the next week comes around.
Onsen Treatment, Deep Scrub and Massage @ Urban Retreat Onsen Spa, 163 Mont Kiara

“Stepping into Urban Retreat’s new Onsen Spa was akin to walking into a small zen sanctuary miles away from Mont Kiara. The first of its kind in Malaysia, the space offers a private onsen experience in individual temperature-controlled stalls—replete with a sizable wooden tub, shower facilities, a little stool and the works. It also has spa and massage treatments if you’re keen on a full-body pampering treat.”
“The spa’s facilities were well-stocked to say the least—from micellar water to a hydrogel eye mask, you don’t need to bring anything (but yourself) before walking in. Before heading into my stall, I got to pick the bath salts and water temperature of my liking—so I chose Kirei Zen for the former (for baby-soft skin) and a balmy 40°C for the latter. The stall was clean and warm, with water readily prepared in the sizable wooden tub.”
“The recommended steps were: shower, 10 minutes of tub time, repeat. I admit that I may have skipped the shower (after the first one) as tub time felt way too comfortable for me to step out for a quick rinse. The water was delicately scented with the Kirei Zen salts and I was told that it has hydrating properties for both skin and hair.”
“35 minutes later it was time for my deep scrub and massage treatment. After a brief five-minute wait at the VIP lounge (and a sip of cold pandan water), I was ushered into the treatment room to start on my scrub session. My therapist exfoliated my skin thoroughly with the spa’s in-house rice-based scrubs—gotta say that I really love how lightweight and gentle it is on the skin; it didn’t feel abrasive at all!”
“An hour later, I rinsed down in the en suite shower, and then it was time for my personalised massage. My masseuse kneaded through the knots on my back and shoulder (no thanks to a killer workout the day before) and I was pleasantly lulled in between consciousness and dreamland. Another hour flew by and before I know it, my mid-day Onsen Spa experience was complete.”
“TLDR: This oasis of calm is perfect if you’re looking for private tub time (serious bathers club peeps, we’re looking at you), not to mention, an indulgent and therapeutic way to unwind after a stressful week.” – Loh Wei Yeen, Beauty Editor
Rotan Manau Herbal Tungku Massage @ The Spa, Four Seasons Kuala Lumpur

“Blame it on my childhood but the sheer mention of “rotan” certainly does not equate to a rejuvenating time. That apprehension quickly disappeared the minute my therapist started using the rattan tool to roll on my muscles (what muscles?) after applying the Kuem Royal Heritage Oil with its healing properties.”
“The oil is a potent mixture of lemongrass and hand-picked ginger from Pahang. Why “royal”? You’ll be happy to know this treatment was exclusively made for Malaysian royalties only. The incorporation of rotan apparently helps to release muscle tightness at just the right spots.”
“After massaging my back with the rotan, the therapist continued with a hand massage before “sealing” the deal with a special heat compress that comprised of ginger, turmeric leaves and dried herbs. This tool is also able to release muscle tension and increase blood circulation. Once she finished with my back, it was time for the front but to my relief, no rotan was used here (or the head of it).”
“With that, 60 minutes of pure bliss was over and I could feel a serene lightness that had engulfed both my mind and body. Now, that’s a massage.” — Rachel Au, Editor
Tropical Mangolicious Manicure & Pedicure @ The Nail Parlour

“Feel absolutely pampered with The Nail Parlour’s latest manicure and pedicure service that takes pride in using completely natural ingredients—a first in Malaysia. Previously, the key ingredient was roses but this time, they’re taking a more tropical route with mangoes!”
“After soaking my hand and feet to soothe tired joints and muscles, my nail therapist gave my nails a good trim, cleaning and filing. Then comes the exfoliating scrub infused with mango extracts, rich in aloe vera and comfrey before topping it up with real honey. While the scent of mangoes isn’t particularly strong, it does smell pretty sweet and best of all, it does the work in removing dry skin and leaving skin super soft.”
“Be warned though; the scrub might be a little rough for some as it did leave my skin slightly inflamed (I have very sensitive skin). Fret not as all is restored (above and beyond) with a restorative foot masque containing honey and mango extracts—wrapped up with heated mittens and booties.”
“To top it off, the final step involves a quick massage with rich lotion enriched with mango extract and shea butter. Did I mention you can also get your nails polished after? It’s the perfect go-to treatment before/after a holiday!” — Rachel Au, Editor
Gold Rejuvenating Facial @ SoSpa, Sofitel Kuala Lumpur Damansara

“The facial couldn’t have come at a better time—with hormonal breakouts on my chin, and dull, tired skin from all the late nights, I was in desperate need of a pick-me-up.”
“My therapist started out with a brief décolletage massage that helped with complete relaxation before my facial started. So Spa uses French spa brand Thémaé’s skincare range, and for someone who’s very particular with scents, I like that the products didn’t smell overwhelming.”
“After cleansing my face with wooden cleansing brushes (this felt seriously therapeutic on my skin), she proceeded to apply the toner and soothing eye cream. I’m not usually one who will fall asleep during these treatments, but it was so relaxing that I drifted off for a bit.”
“After applying a plumping serum, the therapist proceeded to use a derma-roller on my face. While I initially felt some discomfort, I mentally repeated the mantra “beauty is pain” and remembered that the benefits of these micro-needles outweighed the minor discomfort I felt (it is able to boost the skin’s absorption rate to almost 90%!)”
“The highlight of the facial was definitely the gold mask, which was applied after the moisturiser. It felt a lot like a rich face cream, and my skin did look noticeably more radiant and refreshed after. The facial ended with another round décolletage and shoulder massage, and I gotta say my skin had that 24k glow upon walking out of the spa.” — Joan Kong, Fashion Editor

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Watches
In full bloom: Pandora Spring 2016 collection
Wishlist florals

01.03.2016
By Su Fen Tan

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The Cartier Privé collection is about history and modernity

Pandora springs upon us a lovely collection filled with wishlist-worthy pieces this season. Known for their feminine, floral designs, the jewellery brand adds a new flower to its ranks with the Forget Me Not series. Exquisite craftsmanship is apparent in one of the star pieces: the Forget Me Not statement ring. This stunning ring features a lace-like design intertwined with micro floral prints and twinkling purple-hued cubic zirconia stones—an enchanting sight to behold.

Then there is the Radiant Elegance series, a line of jewellery that sports a modern edge with geometric lines. Inspired by the concentric centre of flowers, here you’ll find glittering geometric motifs in graceful circles taking main stage. A favourite from this series is the Radiant Hearts charm. Crafted in 14k gold, this brilliant little piece of jewellery flaunts a dainty frame of cut-out hearts and a beautiful rose-cut stone which, upon closer look, reveals tiny hearts at its centre.

Other key pieces from the collection:
{insert gallery tpl=”slide-freesize.tpl” id=”Pandora Spring 2016″ rid=”3866″ order=”a_tstamp”}
The Pandora Spring 2016 collection will be available at Pandora stores from 17 March 2016.

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Beauty
All the beauty looks that slayed in Coachella this year
Desert beauty

17.04.2018
By Wei Yeen Loh

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Festival beauty has never be done so right until this past weekend at Coachella, where concertgoers served up a melee of hair and makeup looks that gave extra a whole new meaning. This year’s bangin’ hairdo has got to be braids in every shape and form, easily overriding floral hair crowns and glitter roots as this year’s It-festival hairstyle. Supermodel Romee Strijd had pink hair ties weaved along her Dutch French braids while a dash of neon green lined her eyes (Look 4). Speaking of this colour trend, other unicorn hues took place in the form of rainbow locks (Look 16), Kylie Jenner’s eye-popping neon pink wig that complemented her equally popping highlighter (Look 22), and Rihanna’s crush-worthy, fluttery pink eyelashes (Look 23).
Apart from some throwback trends that we spotted (Look 14 – Bella Hadid’s scrunchie), facial crystal embellishments were a popular beauty must-have last weekend with glitter and rhinestones taking centre stage. Below, scroll through all the mind-blowing beauty looks we loved from weekend one of Coachella 2018:
{insert gallery tpl=”slide-freesize.tpl” id=”[Стандартная] Coachella 2018 beauty” rid=”6139″ order=”a_tstamp”}

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Beauty
Eco-conscious gift ideas for the beauty lover
Go organic

18.12.2017
By Su Fen Tan

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BURO Beauty Empties Giveaway Week 2: Win up to RM4,500 worth of beauty prizes

If your friend is a firm advocate of the Clean Beauty movement, then she’ll love these eco-conscious brands that believe in natural, plant-based ingredients. From skincare essentials to home fragrances, trust this gift guide to complement her green routine:

For those just setting out on a sustainable skincare routine, here is a trio of Caudalie’s well-loved miracle workers in a foolproof starter kit for radiant skin. Find an everyday gentle cleanser in the Instant Foaming Cleanser, draw out impurities and tighten pores with the Instant Detox Mask, then set your glow with the cult-favourite Beauty Elixir.

If your friend loves rich, hydrating creams, elevate her skincare routine with the Three Aiming Cream. Its luscious texture glides onto the skin like a dream, while working to deeply moisturise and amp up skin resilience, protecting the skin against external stimuli.

Everyday rituals can be turned into relaxing me-times. Trust Ren Skincare’s Moroccan Rose Duo to revitalise your senses and calm the mind with its soothing, lovely fragrance, scented with 100% natural rose oil that will leave the skin moisturised, smooth and supple.

Bee Lovely and give back this Christmas. Besides getting to indulge in the nourishing body balm and hand cream duo from Neal’s Yard Remedies—formulated using ethical, organic honey from Mexico—3% of your purchase will go to bee-friendly charities.

Don’t forget the tresses! Melvita’s Repairing Expert Shampoo and Velvety Conditioner will bring strength, softness and shine back to the hair with its gentle formula, while the miniature Argan oil is there to give your mane some extra TLC when needed.

For the home, let the dreamy, floral scent of Indigo flower spread its enchantment throughout the room and bask in the soft fragrance of the L’erbolario Fragrance for Scented Wood Sticks —it will be a treat to your senses like no other, enveloping you in peace and tranquility after a day’s hustle.

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Fashion
Arm candy of the week: Givenchy’s Whip bag

01.04.2019
By Joan Kong

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From the Versace Tribute X bag to the Marc Jacobs’ Softshot 21, and Bottega Veneta’s The Pouch to the Louis Vuitton New Wave belt bags, when it comes to arm candies, this season has seen some of the most trendy offerings yet. But if you think you’ve seen them all, we’ve got a new bag to add to your shopping cart next. After all, with a new month, comes a new bag right? Debuted on the Spring/Summer 2019 runway, Givenchy’s latest bag, the Whip, is named after the leather braiding and knots used in traditional whips.
{insert gallery tpl=”slide-freesize.tpl” id=”[Стандартная] Givenchy Whip bag” rid=”7113″ order=”a_tstamp”}
Introduced in a structured trapezoid shape, the bag may look like a typical clutch at first glance, but trust us when we say there’s more to it than meets the eye. Firstly, it can actually be carried three ways—tote with the top-handle, carry it with the hand-tied strap or sling it across your body. It’s a sleek pick for a day-to-night bag for sure. And if none of the seven colours are to your liking, the Whip also comes in three aquatic snakeskin—in Karung with hints of bright yellow, in graphic Elaphe with hints of black, and in emerald green Ayers with hints of royal blue. The piece comes complete with antique gold hardware that elevates the sophisticated design with a touch of shine, and a hand-knotted leather tassel that seals the look.
{insert gallery tpl=”slide-freesize.tpl” id=”[Стандартная] Givenchy Whip belt bag” rid=”7114″ order=”a_tstamp”}
If you’re looking for something slightly more casual for the weekends, the Whip bag also comes in the form of a belt bag, and we absolutely love how sleek and chic it is. Featuring a single compartment only, pull the long zip and you’ll be able to take a good look at all your knick-knacks. The chain details at the side can be lengthened depending on how you’d like to wear it—around the waist or across your décolletage.

The Whip bag will be in available in the Givenchy Pavilion store in early April 2019.

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Culture
Retrace Dior’s legendary moments in Dior by Avedon
A journey through time

06.08.2015
By Buro247

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Here are some of the iconic images captured by Richard Avedon. These images represent an attitude and movement frozen for all eternity. Olivier Saillard, the fashion historian and director of the Fashion Museum of the City of Paris, writes in the afterword of the book: “This communion [between the work of Christian Dior an that of Richard Avedon] penned the golden age of fashion photography, which advanced without any artifice save determination, at a time when shooting without a safe net transformed photographers and their lenses into puckish acrobats.”

See the history of fashion photography evolve through the pages of Dior by Avedon.

Dior by Avedon will be released in France on 23 Sept and in USA & UK on 24 Nov.

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Lifestyle
Why are mushrooms taking over the world right now?

28.07.2021
By Natalie Khoo

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In case you haven’t noticed, mushrooms are having a moment right now. Actually, it’s more than a moment—it’s a *movement*, and it’s one that’s taking over various industries from food (not just on your plate, but also in your coffee) to fashion to wellness.
Throughout history, mushrooms have been approached with equal amounts of caution and admiration—for good reason. As researchers Paul Stamets and Heather Zwickey have wisely worded:
*
“Some mushrooms can feed you, some can heal you, some can kill you, and some can send you on a spiritual journey speaks of their diverse chemical constituents. From an evolutionary and survival point of view, it is safer to avoid that which is poorly understood yet so powerful.”
*
With that said, many curious minds and brave souls have paved the way through research to spark what is called the “shroom boom” today. Beyond food, what was formerly exclusively seen as “indie” or cultural use of mushrooms has now become mainstream and *backed by science*.
According to AI and food science company Spoonshot, consumer interest in mushrooms has grown by 64 per cent since 2019, whereas business interest grew by 19 per cent. Curated online marketplaces and media companies dedicated entirely to mushrooms and fungi have emerged, the likes of Multiverse Marketplace and Mushroom People. Closer to home, the number of mushroom growing kits sprouting on our Instagram feeds (at least for this writer) only affirm its growing interest.
Ahead, we explore the many functionalities of mushrooms and what makes them so popular in the modern world.
Mushrooms: The preferred plant-based option

Mushroom rendang. (Photo: Davina Da Vegan)
Let’s start with the most familiar use of mushrooms: for our diet. Buttons, creminis, portobellos, shiitakes, and the more luxurious truffles are some of the most commonly consumed mushrooms across various cuisines and cultures since ancient times. Today, mushrooms are more popular than ever in the F&B industry, especially riding on the waves of veganism and a growing demand for nutritious yet flavourful plant-based alternatives.
While different mushrooms contain different vitamins and minerals, they generally boast great health benefits all around. They are a low-calorie source of fibre, protein, and antioxidants, as well as vitamins B and D, which altogether work to boost the immune system as well as bone and heart health. Meanwhile, their strong, umami flavour and unique, chewy texture make them a desirable plant-based option for those who enjoy a meat-like taste and mouthfeel.
Mushroom supplements: The new (old) superfoods

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A post shared by Forage Hyperfoods (@mushrooms)

On the topic of nutrition, mushrooms have also been gaining attention for their ‘magical’ properties. No, we don’t mean the psychedelic kind, but the kind you find in wellness supplements. It seems that science is finally catching up with traditional medicine in this respect. For instance, the Greek physician Hippocrates found the amadou mushroom effective at reducing inflammation in 450 BC, whilst Chinese medical texts dating back to 206BC describe reishi as a potent anti-ageing tonic.
Clinical trials have since identified exotic mushroom varieties including reishi, chaga, cordyceps, lion’s mane,and tiger milk that make for excellent adaptogens and/or nootropics (aka “smart drugs” or cognitive enhancers). These are now being packaged into powder forms, capsules, and elixirs that provide an extra boost for your mental and physical health. You can find them at modern health and wellness stores such as Organicule and PurelyB.
Mushroom coffee: The healthier coffee alternative

Photo: Four Sigmatic
Aside from food, mushrooms have also penetrated the beverage industry, particularly the coffee and tea section. Mushroom coffee is touted as the healthier alternative to regular coffee, incorporating the extracts of medicinal mushrooms mentioned above. (Don’t worry, you won’t find chunks of fungi in your espresso, if that was what you had in mind.)
Most mushroom coffee blends are marketed to be lower in caffeine, which is an important factor for those who can’t live without a cuppa Joe, but may not be immune to its side effects such as anxiety, rapid heart rate, upset stomach, and the common jitters. In addition, mushroom coffee is said to offer the health benefits of medicinal mushrooms. However, it’s worth noting that the body of research on this topic is still relatively in its infancy, so it’s recommended to check with a healthcare provider if you have a serious health condition.
Mushroom-infused alcohol: The buzzy booze

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A post shared by Mushroom Spirits Distillery (@mushroomspirits)

Not to be confused with mixing ‘magic mushrooms’ (read: cannabis) and alcohol, legal mushroom-infused alcoholic beverages are actually a thing in the industry. There’s mushroom beer, mushroom gin, mushroom vodka, and countless possibilities where mushroom cocktails are concerned. FYI, there’s even a Manhattan distillery dedicated to mushroom spirits!
The reason behind its growth in the liquor world has less to do with its nutritious benefits and more often attributed to its taste. Brewers, crafters, and mixologists alike hone in on its wide spectrum of qualities—from earthy, umami, and at times sour notes to strong, smoky hints, depending on the variety.
Mushroom leather: The sustainable fashion alternative

Photo: Mylo leather
Outside of F&B, mushrooms are also becoming a buzzword in fashion. Amidst sustainability efforts and calls for the use of cruelty free, vegan materials, mushroom leather—or technically known as mycelium leather—has emerged. Brands such as Adidas, Stella McCartney, and Lululemon are already using this alt leather in their products.
Since mushrooms grow (or mushroom, if you prefer) easily and can withstand harsh weather conditions, they are relatively easy to cultivate. They are also durable and fairly stretchable under strain, while featuring a texture that’s comparable to animal skin. These conditions make mushroom leather not only safer for the environment, but also a valuable upgrade for those who appreciate leather goods.

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Paris Haute Couture AW17: Seeing red

Features
Paris Haute Couture AW17: Seeing red
Bring on the fire

06.07.2017
By Wei Yeen Loh

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Fashion’s best rendition of pomp and circumstance is underway as we type, with Paris Haute Couture Week Autumn/Winter 2017 in full swing right now in all its splendour. As expected, show attendees and models are serving a major dose of drama courtesy of their head-to-toe ensembles upon hitting the streets. A constant we’ve spotted is the sporadic amounts of red—be it in a full-fledged head-turning number or by way of subtle flashes. A couple of style cues to pick up on from the fashion-forward populace include: Ace the red-on-red trend by having fun with textures; adding pops of colour to your outfit is easy breezy with an accessory in a fiery shade (you can match your shoes and bag too); but if all else fails, an accessory in the form of a mode of transportation works too—how snazzy is that red Vespa?
{insert gallery tpl=”slide-freesize.tpl” id=”Paris HC AW17 Red” rid=”5200″ order=”a_tstamp”}

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Fashion
Fendi introduces a new bag for the AW17 season: The Runaway bag
Geometric perfection

11.09.2017
By Joan Kong

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Designed by creative director Silvia Venturini Fendi, the fashion house’s latest carrier (and an It-bag-to-be) is the perfect piece for the stylish working woman. Its structured shape enables you to store your office essentials from your tablets to folder, and your daily necessities such as your phone and wallet (in its internal and frontal pockets) without looking bulky. Featuring an adjustable shoulder strap and a top handle, you’ll be able to interchange the longer strap with the brand’s Strap You and Mini Strap You bag straps, if you’d like to tune up the fun. What makes the Runaway bag stand out though, is its lightness that makes it the ideal day-to-night bag, especially for ladies who are constantly on the go.
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If your style is more minimal, opt for sleek monocolour versions with black pipings; alternatively, luxurious options in the form of crocodile and python material are available as well.
The bags are available in stores this month.

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Beauty
This way to induce colour envy: Joan Smalls for Estée Lauder
Super shades

02.11.2015
By Su Fen Tan

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With eight luscious shades created in collaboration with brand spokesmodel Joan Smalls, the Pure Color Envy Matte Lipstick by Estée Lauder provides daring mattified colours for an undeniable dynamic beauty statement. Formulated with Advanced True Vision Technology, this range of lip wonders gives bolder, visibly fuller, and more curvaceous definitions while feeling luxuriously comfortable on the lips—the result: a bold, envy inducing look with the confidence of a supermodel.
{insert gallery tpl=”slide-freesize.tpl” id=”Joan Smalls x Estee Lauder” rid=”3619″ order=”a_tstamp”}
Here, Joan Smalls shares her inspiration for the collection as well as her favourite shades:
1. When did your idea for your Matte collection happen?
“I was prepping for the Costume Institute gala last year and felt like my look needed a better hook. I knew my dress was going to be a simple cream gown by Vera Wang, and I thought ‘this needs something,’ so my makeup artist and I custom-blended an electric violet colour that was the talk of best-dressed lists the next morning.”

2. What do you love about a matte lipstick?
“I love how matte lipsticks don’t look too overpowering, even if the colour is bright. Mattes offer the versatility of making it glossy by just adding gloss to the lip. You can also use a matte finish as a stain for the days you want just a hint of colour. “

3. Tell us about the development process.
“I’ve always liked how the colours in the Pure Color Lipstick line read on first swipe, without having to apply layer upon layer-which is a problem I often have, especially with my skin tone-so I asked the Estée Lauder product development team if we could do this formula, but make it more matte? That laid the groundwork for our new Pure Color Envy Matte Sculpting Lipstick!”

4. What are your favorite shades?
“I gravitate towards the rose-petal crimson that I pair with “a lot of lashes” and some subtle highlights. There are no rules when it comes to makeup, I believe in self-expression. If you’re going to go for it [with your makeup], then go hard. “

5. We heard you crowd sourced to have your fans help choose one shade name.
“We let my Instagram followers choose the shade name for one lipstick (Commanding) which is great because it’s more personal—they had the choice to what speaks to them. I love the interaction with my fans.”

Estée Lauder Pure Color Envy Matte Lipstick is available in November at all Estée Lauder boutiques and counters nationwide.
Source:https://www.buro247.my/beauty/news/get-a-natural-facelift-with-the-est-e-lauder-new-d.html

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Fashion
Win! A chance to meet our founder Miroslava Duma
2 simple steps

17.08.2015
By Wei Yeen Loh

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Couture wedding gowns that will make you feel like a fairytale princess

If you’ve always wanted to meet Buro 24/7’s founder Miroslava Duma in person, here’s your chance to win two tickets to meet her during our cocktail party on 27 August 2015! All you have to do is:
1. Follow us on Instagram and like our Facebook page
2. Post a picture of yourself with your outfit of the day on your Instagram account with hashtag #ootdBuro247MY
3. The best OOTD wins!
Terms & Conditions:
1. This competition ends 11:59pm August 24, 2015 Malaysia time.
2. Your Instagram account should be public and not privatised for your OOTD posts to reflect under the hashtag.

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Watches
TAG Heuer introduces Chris Hemsworth as new brand ambassador
#DontCrackUnderPressure

27.02.2016
By Su Fen Tan

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It started with a movie: Chris Hemsworth starred as 1970s McLaren driver James Hunt in the 2013 film, Rush, which depicted TAG Heuer as one of the first brands to partner with Formula 1. From thereon, the relationship between Hemsworth and TAG Heuer naturally evolved. Now the Australian actor has joined the TAG Heuer prestigious family of brand ambassadors, one that includes Tom Brady and Cara Delevingne. It is an apt match as Hemsworth’s hard working trait and integrity in selecting film roles fittingly embrace the tagline—#DontCrackUnderPressure.

“We choose our ambassadors according to our four communication platforms—sport, art, lifestyle and Swissness,” says Jean-Claude Biver, CEO of TAG Heuer and President of the LVMH Group Watch Division. “Chris is loyal to the brand and the perfect combination—great man, great father, a successful actor and Australia, which is an important market for us”.

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Fashion
#WednesdayWishlist: The colours of Christmas
Red and green

14.12.2015
By Wei Yeen Loh

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Cai Mei Khoo, Editor-in-Chief: Elizabeth Taylor’s ruby suite by Cartier

Elizabeth Taylor was known for her voracious appetite for jewels – magnificent diamonds, rubies, emeralds and sapphires as big as the Ritz. This ruby and diamond necklace by Cartier was part of a suite (including a matching bracelet and a pair of earrings) given to her by her third husband, Mike Todd, which sold at a Christie’s auction in 2011 for just over US$3.7million. What draws me to this piece is the story behind it: Liz was swimming in the pool at their villa in Cap Ferrat, wearing a tiara Mike had bought for her when he surprised her with the ruby suite. “It was like the sun, lit up and made of red fire,” Liz wrote in her book, Elizabeth Taylor: My Love Affair With Jewellery. “Since there was no mirror around, I had to look into the water. The jewellery was glorious, rippling red on blue like a painting. I shrieked with joy, put my arms around Mike’s neck, and pulled him into the pool after me.” Now, excuse me – I need to go swimming.

Jason Lim, Fashion Editor: Striped cable-knit cotton-blend socks by Gucci
Green and red is a tricky colour combination to pull off. It reads like Christmas on ‘roids and while I love the holidays, I’m not exactly of the card-carrying, band shirt-wearing variety either. I don’t need a Santa hat or goofy antlers and I don’t want to wear a tacky sweater unless it’s got Drake on it. But socks will always be my happiest show of solidarity. It’s something I can drum on forever about: it’s the littlest details that matter and true style should never have to shout.

Loh Wei Yeen, Fashion & Beauty Writer: Sophia Webster ‘Lola’ gemstone pumps

Green shoes are a rarity in my closet, and even if there’s anything green in sight, it’d be an army-green utilitarian jacket that I’d rewear over and over again. But for this festive season, I’m willing to make an exception for this exquisite pair of emerald green, gemstone-encrusted silk pumps from Sophia Webster. I’m already imagining the pretty red and green details peeking out from the hemlines of a black (or white) wide-legged jumpsuit I’ll be wearing during Christmas, because how else would you do vivid green footwear justice?

Tan Su Fen, Editorial Assistant: Crystal-embellished necklace by Dolce & Gabbana

While I probably won’t be donning a red or green frock this festive season, I could definitely do with some Christmas sparkles by way of this stunning necklace from Dolce & Gabbana. A lovely rendition of the classic colour combination, the beautiful emerald green crystals will punctuate any look with a touch of glamour, while the delicate red rose to the back calls for an elegant up-swept do—perfect for an evening occasion.

Jessica Fang, Culture Writer: Pasta with Green and Red Bell Peppers

Green and red Bell Peppers have magical powers. They make any pasta dish delicious. What’s the difference between the two, you ask? Well, green peppers apparently have a slightly bitter flavour, while red peppers are more mature than its green counterparts, and are sweeter (with more vitamin C too). But if you’re going to cook a pasta, add the two together and you’ll have a delicious merger of its flavours. Plus, it’s healthy and easy to make too. I could eat this combo everyday if I had to.

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Beauty
12 Best new fragrances for him and her to sport this Raya
Smells better than the festive feast

30.03.2023
By Phyll Wu

Images courtesy of respective brands

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Gearing up for the festive season? From Givenchy’s Gentleman Society to Jo Malone’s Nashi Blossom Cologne, here are the best new fragrances to add to your Raya shopping cart.
While you’re doing your annual Raya shopping rounds, don’t forget to add in a new fragrance or two! After all, your festive get-up wouldn’t be complete without a ravishing scent. Ahead, we’ve rounded up 12 new fragrances that will surely turn heads at the family reunion.

For him
If you’re looking for something classic, Givenchy’s newest Gentleman Society, Coach’s Open Road, and Jo Malone’s Cypress & Grapevine Cologne Intense offers a clean masculine scent with smooth earthy notes. For a genderless pick, try Aesop’s Eidesis, Ex Nihilo’s Santal Calling, or Goldfield & Banks’ Island Lush, all of which has the perfect balance of fresh woody and powdery notes that are great for everyday wear.

Givenchy Gentleman Society, RM455

Coach Open Road EDT, RM235

Jo Malone Cypress & Grapevine Cologne Intense, RM890

Aesop Eidesis EDP, RM715

Goldfield & Banks Island Lush, RM936

Ex Nihilo Santal Calling, RM1247

For her
As for the ladies, we’ve got some amazing picks for you too! For the fearless girlboss, you’ll love the sophisticated blend of warm vanilla and orange blossom in YSL’s Libre Le Parfum, or the bold fruity scent of Armani’s Si Passione. If powdery and soft floral notes are more your taste, try Tory Burch’s Cosmic Wood or Creed’s Wind Flowers. Alternatively, you may also try Guerlain’s Aqua Allegoria Nerolia Vetiver Harvest or Jo Malone’s Nashi Blossom Cologne if you prefer something more sweet and fresh.

YSL Libre Le Parfum, RM675

Tory Burch Cosmic Wood EDP, RM500

Armani Si Passione Intense, RM650

Guerlain Aqua Allegoria Nerolia Vetiver Harvest, RM530

Creed Wind Flowers, RM1199

Jo Malone Nashi Blossom Cologne, RM656

For more reads like this, click here.

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Travel
Boutique hotels in KL: 9 Interesting ones you should check out (or better yet, check in to)

06.07.2020
By Ronn Tan

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Kuala Lumpur has many things to offer as a holiday destination—from tourist attractions to shopping to food to art galleries. The wide range of places you can stay at in KL too are far and wide, be it major luxury hotels (psst…these hotels opened only last year if you’re looking for new digs in KL), Airbnb options or boutique stays. For the locals, these quaint lodgings are also perfect for staycations!
But what exactly is the difference between a regular hotel and a boutique hotel? Essentially, they’re usually smaller (accommodating not more than 100 rooms on average) and hence, takes pride in its unique settings and individualistic aesthethics (more often than not, this means an infusion of local flavours). Don’t be fooled by its size though, most boutique hotels still offer upscale accommodations. The cribs mentioned below are just some of the most unique and Instagrammable ones you can find in the city.
Now with interstate travelling allowed, the Malaysian is encouraging domestic tourism and that also means more staycations. You can check out these reopening rates here for some major hotels in KL or take a look at the list of boutique hotels in KL (below) to do a staycation at.
1. The KL Journal

The Kuala Lumpur Journal is located at the centre of Bukit Bintang with three room types—Deluxe King, Deluxe Triple, and Superior Deluxe. Established in 2015, the boutique hotel is where the popular Wes Anderson-inspired The Swimming Club is. Go for drinks, music, and the Instagram-perfect sunset.
Address: 30, Jalan Beremi, Jalan Sultan Ismail, Bukit Bintang
Contact: 03 2110 2211
Website | Facebook | Instagram
2. The Chow Kit

With 113 rooms, the hotel (which opened in December 2019) by Ormond Group is on the corner of Jalan Sultan Ismail and Jalan Tunku Abdul Rahman. The architecture and interiors have been developed by award-winning Brooklyn-based design practice Studio Tack—their first project in Asia. All guestrooms come with bespoke toiletries by Jeanie Botanicals. There is also The Chow Kit Kitchen, a new dining concept from Christian Bauer and Eddie Chew of Troika Sky Dining.
Address: 1012, Jalan Sultan Ismail, Chow Kit
Contact: 03 2082 5642
Website | Facebook | Instagram
3. Tian Jing

This boutique hotel is situated right in the middle of Chinatown with furnitures hand-picked from places all across Malaysia; reflecting on Chinese heritage. In addition to the minimally-designed guestrooms, there is Lim Kee Cafe—a contemporary Chinese kopitiam with hearty meals, coffee, and a selection of craft beers.
Address: 66-68, Jalan Sultan, Kuala Lumpur
Contact: 03 2022 1131
Website | Facebook | Instagram
4. Lantern Hotel

This boutique hotel is also located in Chinatown and situated just a short walk from all major sites, attractions, and transport hubs. The four-storey building is designed with an industrial-meets-tropical touch. All rooms come with air conditioning, door card access key, and private bathroom. While Petaling Street is filled with a huge variety of food, you can head over to the in-house cafe if staying in is more your thing.
Address: 38, Jalan Petaling
Contact: 03 2020 1648
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5. Villa Samadhi

This is a boutique retreat inspired by traditional Malay architecture, and located just 10 minutes walk from the heart of the city. There are 21 villas with living space ranging from 600 square feet to over 2,000 square feet. There is a free-form pool and an all-day dining room where you can relax and satisfy your hunger.
Address: 8 Persiaran Madge (opposite U Thant Residence)
Contact: 03 2143 2300
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6. Hotel Stripes Kuala Lumpur

Located on Jalan Kamunting, the hotel has 184 bespoke guest rooms and suites. Rooms come with custom furnishings, HD television, and espresso coffee machine. Head over to Brasserie 25 and Man Tao Bar for food and drinks or relax in the pool and get fit at the gym.
Address: 25, Jalan Kamunting
Contact: 03 2038 0000
Website | Facebook | Instagram
7. WOLO

This boutique hotel reopens for business with a bolder, more sensuous, and eclectic luxury design after 222 days of renovation. Upon entering the hotel, the first thing you will notice is the Royal Selangor Pewter-crafted door. The hotel lobby features metal and wood art installations created by British artist, Jon Reading. Guestrooms are equipped with Appelles Apothecary & Lab toiletries, customised hooded bathrobe, Serta mattresses, TWG tea, and Nespresso coffee capsules. In addition to that, guestrooms were designed according to four different types—Copper, Gold, Platinum Suite, and WOLO Suite. Part of the hotel’s Ground and Mezzanine floor are now occupied by Starbucks Reserve.
Address: Corner of Jalan Bukit Bintang and Jalan Sultan Ismail, Bukit Bintang
Contact: 03 2719 1333
Website | Facebook | Instagram
8. KLoé Hotel

The name, KLoé, is a wordplay—on “Kuala Lumpur” and “Chloe“; Greek for “fresh bloom”. The 85-room boutique hotel in Bukit Bintang includes standard rooms, deluxe rooms, and special Artist Lofts: Room To Draw, Room To Taste, Room To Grow, Room To Listen, and Room To Read. Each loft comes fitted with everything you need to indulge in art, music, books, food, and gardens. Facilities include a courtyard pool, a living room, and B.est Mind & Body for wellness. For coffee, head over to Lucky Coffee Bar or Monroe for casual comfort food.
Address: 227 Jalan Bukit Bintang, 55100 Kuala Lumpur
Contact: 03 2772 1313
Website | Facebook | Instagram

9. MoMo’s Kuala Lumpur

The new boutique hotel consists of 99 minimalist rooms—each with 43-inch smart televisions with device casting, comfortable beds, warm ambient lighting, and bespoke toiletries from Jeanie Botanicals. Troika Sky Dining’s Christian Bauer and Eddie Chew have also created MoMosita, a self-service taco bar that opens from 12pm. The spot is perfect a quick bite, drinks, and a fun time. Rooms here include Bunkies (small rooms with bunk beds) and Crashpads (rooms with queen beds on Tatami-style raised platforms).
Address: 316, Jalan Tunku Abdul Rahman, Chow Kit, Kuala Lumpur
Contact: 03 2778 6666
Website | Facebook | Instagram

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Fashion
In the works: K-pop star Tae Yang’s capsule collection for Fendi
What a bae

23.06.2017
By Wei Yeen Loh

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It seems like the K-pop wave isn’t receding anytime soon. Hardcore fans of South Korean boyband Big Bang, prep yourselves for Fendi’s collaboration with Tae Yang, aptly called “Fendi for Young Bae“—a nod to the superstar’s birth name Dong Young-bae. The first of its kind from the Italian maison, this capsule collection will comprise of apparel and accessories, from jackets and tee shirts to backpacks and sneakers. A notable element of the lineup is the usage of words, echoing a similar sentiment to Fendi Men’s Autumn/Winter 2017 collection.

“Words like ‘Think’, ‘Faith’, and ‘Grace’ compose the Fendi Vocabulary—very simple and common words that yet in their simplicity have a very important meaning that is going to be forever and that can help us in difficult moments,” says creative director Silvia Venturini Fendi.
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Tae Yang lends his hand in design along with his ethos to the collection, including the daisy as a key motif (incidentally his favourite flower) and words such as “Truth”, “Passion” and “Saved” emblazoned over key charms and clutches. The all-black colour palette (Tae Yang’s favourite shade) allows the details and textures to stand out in a subtle way as well. Fendi for Young Bae is available for pre-order on fendi.com from early July onwards, and at Fendi Pavilion KL this September 1.

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Motoring
2D1N: What a relaxing road trip to Ipoh looks like

27.06.2019
By Rachel Au

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We’ve said it before and we’ll say it again: Malaysia is a treasure trove of hidden gems and road trip destinations. Ipoh is one such popular spot—for its graffiti art; for its chicken rice, tau foo fah and more; for its cafes; and so much more. But if you’ve been more times than you like to admit, and you’re looking for the perfect getaway that’s not too far from KL for a drive, then The Banjaran Hotsprings Retreat in Ipoh is your answer.
Luxurious, unique and rejuvenating—it’s not your typical rainforest-like retreat. Nestled in a 22.7-acre valley, Ipoh’s popular The Banjaran Hotsprings Retreat is surrounded by 260-million-years-old Paleozoic limestone hills and a lush rainforest. If that’s not enticing enough, know that the retreat includes geothermal hot springs, natural caves and cascading waterfalls. All these within just 2 hours and 15 minutes away by car. Or even sooner with the right vehicle, as we discovered during The Mercedes-Benz Luxury Drive with both the E-Class and S-Class. Here’s everything we learnt and explored during one of the most relaxing road trips ever.
Driving to Ipoh with the Mercedes-Benz S450
The drive started off at the house of Nick Young’s grandmother a.k.a Carcosa Seri Negara, which made for the perfect backdrop for the Mercedes-Benz limousines. Our carriage for the day: the luxurious S40. “The S-Class is the definitive statement of luxury in its purest form, making it an absolute Pinnacle of Luxury,” said Mark Raine, Vice President Sales & Marketing, Mercedes-Benz Malaysia.

Mercedes Benz banjaran hotsprings ipoh roadtrip
FUN FACT: Carcosa Seri Negara
Besides now being world-famous for appearing in Crazy Rich Asians, Carcosa Seri Negara was also the site where the nation’s independence agreement was signed. Built in 1896, it once acted as the official guest house for visiting royalties.
Without a single stop, the S450 powered its way out of KL, onto the highways and into the quaint town of Ipoh. As a luxury limousine, it’s expected to be ultra comfortable in the back but this very comfort extends to the front as well—driver included. And on that note, it’s a given that the needs of the passengers are taken care of, but Mercedes-Benz clearly didn’t forget about the person behind the wheel.
For starters, the steering wheel itself has touch-sensitive Touch Control buttons that work with swiping motions—just like how you would use a smartphone—to control the entire infotainment system. A system which can be viewed via the large wide-screen cockpit that even allows three different display styles (“Classic”, “Sporty” and “Progressive”). In addition, another futuristic element is weaved into this very system with the Linguatronic voice control, which for the first time includes vehicle functions such as to control the air conditioning, seat massage function and interior lighting.

Mercedes Benz banjaran hotsprings ipoh roadtrip
The S450 is a beauty with a few sporty touches, evident from the front bumper at first glance, and to match it is a set of numbers that don’t disappoint. With a maximum output of 367 hp and a peak torque of 500 Nm, the S450 easily accelerates from 0-100km/h in a sharp 5.4 seconds. And for a car that size, manoeuvring down narrow streets or round curved bends on the highway is surprisingly easier than it looks.
PIT STOP: STG Tea House Cafe, Ipoh
After a swift two-hour drive, it was time for lunch and STG Tea House Cafe (Sabah Tea Garden for short) was more than accommodating. A refurbished colonial bungalow transformed into an elegant mansion, here’s one Instagram-worthy spot that doesn’t disappoint the foodies.
CHECK-IN: The Banjaran Hotsprings Retreat, Ipoh

Mercedes Benz banjaran hotsprings ipoh roadtrip
Stomachs satisfied, the drive continued on to the depths of our retreat. Upon exiting our car, it was almost as if we had been transported to a different dimension. One of utmost peace, surrounded by nature, but with the same Malaysian heat. Our room was the Water Villa and it was incredibly spacious. The sight of private pool and Jacuzzi hot tub (filled with natural geothermal hot springs water) was enough to seduce us to stay in—although the aromatherapy massage at the spa was certainly worth leaving the room for an hour-ish. By night, still there was no need to leave the sanctuary as a unique and intimate dining experience awaited us in the form of Jeff’s Cellar, located within an ethereal cave chamber.

banjaran hotsprings ipoh – jeff cellar
PIT STOP: Foh Shan Dim Sum
Dim sum is a must when in Ipoh and since we’re already there, why waste a good chance for siu mais and egg tarts? In the wee hours of the morning (7.30am), despite the downpour and despite the one-hour test drive slot we had with the Mercedes-Benz car (it was a 20-minute drive), off we went. Variety: 9/10. Taste: 7/10.

foh shan dim sum ipoh
Driving back to KL with the Mercedes-Benz E350 AMG Line
The rest of the day was well spent in the villa. There was a big public swimming pool but why bother when there’s a private pool and hot tub in your own room? After checking out in the afternoon, we headed to Ninety One for lunch before the drive back to KL in the E350 AMG Line.  Locally assembled with a four-cylinder 2.0 engine and belt-driver starter generator, it’s the sporty star of the E-Class range, equally combining safety, comfort, performance and luxury design in one.
Once more, we whizzed back to KL without stopping (why the need to stop when it’s a comfortable ride and a bladder that doesn’t complain). Officially, the numbers are a maximum output of 299hp, torque of 400 Nm (with an addition of 150 Nm boost thanks to the belt-driven starter generator), and a 0-100km/h acceleration in 5.9 seconds.

Mercedes Benz banjaran hotsprings ipoh roadtrip
Also worth mentioning is the new addition of the Driving Assistance Package to help avoid collision and overall improving the driving experience. That very goal is further achieved with the Dynamic Body Control suspension with adjustable damping between maximum agility or high damping comfort—depending on the type of route or personal preference.
Driving in Malaysia might be daunting and downright frustrating to some, but it certainly makes a huge difference with the right ride. Besides, the food in our neighbouring states is definitely worth it, right?
The Mercedes-Benz S450 is priced at RM699,888 (OTR without insurance) while the E350 is priced at RM399,888 (OTR without insurance). For more information, visit Mercedes-Benz Malaysia’s website.

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Lifestyle
Nike revamps the national jersey for the new Malaysia National Team Kit
They just did it

17.11.2016
By Rachel Au

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Next to Nike.com now delivering to Malaysia, including the NikeID service, there’s another piece of good news that hit closer to home. The new Malaysia National Team kit has gotten an upgrade with cutting edge innovations as well as a refreshed design thanks to Nike that will help our players optimise their performance on the pitch, and look good while they’re at it.

In terms of technology, the jerseys in the Home and Away kit sees the introduction of the new Nike Dri-Fit technology with laser-cut ventilation holes and mesh panels in key areas to improve performance by increasing air circulation to the players’ bodies and regulate their temperatures.

“The game play has evolved over the years, becoming faster and more aggressive. With this in mind, the kit went through a vigorous testing process, taking athletes’ feedback into consideration to deliver a kit that facilitates and promotes high and fast performance.” said Nino Priambodo, Malaysia Country Marketing Manager, Nike.

The new design continues to embody the Malaysian pride but with a sleeker twist. The facelift features an all-black base with striking yellow detailing – a first for the national jersey – and the tigers and quintessential stripes modernised. The away kit, on the other hand, has a white base colour with blue detailing at the sides instead.

The new kit will debut at the ASEAN Football Federation (AFF) Championship Cup but fans will be able to get their hands on the exclusive Malaysia National Team Kit, priced at RM289, at all partnering Al-Ikhsan outlets from 16 November 2016.

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Watches
Chanel, Dior, and Gucci’s new high jewellery collections will leave you in awe

17.07.2019
By Joan Kong

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This past AW19 Haute Couture week was filled with countless of awe-inspiring creations, and needless to say, both Chanel and Dior managed to deliver with yet another spectacular collections this season. But couture looks aside, the two Maisons also introduced their latest high jewellery line, and they’re not to be missed. Along with Gucci, the latest fashion house to venture into the world of haute joaillerie, these brands allowed us to enter their magical world of bling. From diamonds to pearls and gemstones, prepare to be in awe of the sparkles.
Here’s what you need to know about Chanel, Dior, and Gucci’s high jewellery collections:

Chanel
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Dubbed Le Paris Russe De Chanel, the French fashion house’s latest high jewellery collection is inspired by founder Coco Chanel’s love for Russian culture and design. Even though she has never set foot in the country, she had a short-lived affair with Grand Duke Dmitri Pavlovich, cousin of Russia’s last emperor Tsar Nicholas II. It was him who had introduced her to motifs that would soon resonate in her creations. The 63-piece collection presented by the director of Chanel’s Fine Jewellery Creation Studio, Patrice Leguéreau, was filled with elements from Russian decorative arts. There are colourful jewels that reflect the bright hues of roubachkas; shapes in homage to the kokoshnik, and traditional folklore prints. That being said, the collection is filled with Chanel references too. The two-headed eagle, for example, was derived from the Baroque mirror in the designer’s apartment on the Rue Cambon, and the brand’s signature camellia can be spotted throughout.
Dior
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If “more is more” is your mantra when it comes to accessorising, Dior’s latest high jewellery collection is made for you. To celebrate the 20th anniversary of its High Jewellery department, Dior launched Gem Dior, which is a play on words between gem in English, and j’aime—which translates to ‘I love’—in French. The collection is a declaration of love to stones, and whether it’s a diamond, ruby, purple or spessartine garnet, pink or yellow sapphire, emerald, tsavorite, grenadine or cobalt blue spinel, tanzanite, Rubellite or Paraiba-type tourmaline, you’ll be able to find something that tickles your fancy. To complement the rainbow palette of gems, an array of cuts is introduced, including baguette, square, pear, marquise, cushion and oval, all layered on top of one another to conceal the setting, and to, of course, tune up the wow factor. Among the wide range of statement-making pieces, there are some toned down designs for minimalists too. The Blanc Glaçon diamond earrings and earcuff are some of our favourites.
Gucci
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What do you get when Alessandro Michele designs a high jewellery collection for Gucci? An OTT mash-up of the House’s iconic motifs, vibrant hues and chunky details. Named the Hortus Deliciarum (Garden of Delights), over 200 pieces from the line revolve around three distinct themes. The first, a tribute to the emblems of eternal love, features a sapphire tiara and several heart-shaped designs. There was also a celebration of the brand’s signature animals. Lions, bees, and serpents, peppered all over the earrings, necklaces and rings, bringing us into a magical world of fauna. Lastly, the final chapter played with gemstones, where rubies, tourmalines, topazes, and garnets take centre stage, radiating maximalist allure like no other. We can’t wait to see what Michele has in store for us next.

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Music
Buro 24/7 Malaysia Playlist #68: Art rock

03.03.2017
By Su Fen Tan

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Art rock was said to have first emerged in the 1960s, when some bands began to take a more challenging or avant-garde approach to rock. Lyrical themes are mainly imaginative and politically oriented, and the music an artistic statement. With tracks taken from albums of one of art rock’s pioneers (The Velvet Underground) to today’s interpretation of the genre (Esperanza Spalding), here’s a playlist to kickstart your Sunday right:

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9 On-trend flats your feet will love

Fashion
9 On-trend flats your feet will love

09.10.2018
By Wei Yeen Loh

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Flats are very much like that one good friend you have whom you can always count on (think your BFF/designated driver on Friday nights/shopping buddy)—totally trustworthy, comfortable to an extent, yet impeccably stylish. You can’t go wrong with a pair of flats no matter where you go, whether keeping it casual with easy slides for a day out, or sprucing your ensemble up with embellished mules for the evening.
Trend-wise, it’s all about hardware and textures this season, jazzing up flats including sandals, slides and even loafers for a dressy countenance. Take your pick from multicoloured fringe (Pretty Ballerinas), touch-worthy suede (Prada) or even a dash of bling (Roger Viviers, Giuseppe Zanotti) to complement that new dress in your closet; while partygoers can opt for glittery ballet flats by French Sole and seriously cute polka-dotted perspex pumps by Malone Souliers that will guarantee double takes. For those who can’t resist a classic silhouette or two, take on Salvatore Ferragamo’s versatile collapsible-heel loafers or chic strappy flats by Jimmy Choo that will go with any outfit.
Ahead, all our favourite flats to kick your look up a notch this season:
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Fashion
The latest Jeremy Scott for Longchamp bag is a red hot travel statement
A pop of culture

23.05.2017
By Buro247

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Just as the blonde bombshell turned heads, you will too with this bright scarlet Le Pliage by Jeremy Scott for Longchamp. An homage to pop art and the power mass media, the “As Seen on TV” slogan plastered across the travel bag reveals the unmistakable visage of Marilyn Monroe.

How did the magic of television play a part in propelling the Hollywood darling’s rise to the very top of pop culture? Jeremy Scott rips apart and magnifies the commentary on America and idol worship in his characteristically flamboyant Fall/Winter 2017 collection and this bag comes as an nod to the discussion.

The bag comes in red canvas, black textured leather trim and silver-tone hardware. The interior features white canvas lining, a single slit pocket and a top zip closure.

Get your hands on the “As Seen on TV” bag at all Longchamp points of sale beginning June 2017. The bag is now available exclusively at Colette, Paris.

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Men's
Ask Ronn: 12 Travel beauty bag essentials I can’t live without

29.01.2020
By Redzhanna Jazmin

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Our resident male beauty buff gives us a tour of his travel toiletry bag. From everyday essentials like sunscreen, moisturiser and lip balm to more frivolous luxuries like mask sheets and hairspray, Ronn breaks his essentials down for us.
Laneige Homme Oil Control Cleanser

“When I was younger I had really oily skin, and I thought that meant I needed stronger cleansers and lighter moisturisers to keep the oil at bay. This has all changed as I recently found out that my skin wasn’t hydrated enough and was producing more sebum to overcompensate for the dryness, so now I use a more gentle cleanser and this exfoliating one is great. It makes my skin feel clean, and it also exfoliates my pores to remove excess sebum.”
Fenty Beauty Invisamatte Oil Blotting Papers

 “My face tends to get oily throughout the day, so I always have a pack of blotting papers in my bag. It works well and gets rid of extra oil that builds up throughout the day.”
Malin + Goetz Vitamin E Face Moisturiser

“I like that it’s light and I don’t need a lot to cover my entire face and neck. It also absorbs rather quickly and doesn’t irritate my skin—which is super important for me as I have sensitive-combination skin.  I don’t shave often but whenever I do, the moisturiser is perfect as an aftershave. It also works really well with the brand’s Grapefruit Cleanser!”
Anessa Perfect UV Sunscreen Milk

“I’ve only found out recently that sunscreen is important so I’ve started using it a few months ago (I hope I’m not too late to the game). This is apparently the lightest formulation from this range but I’m thinking of switching over to the gel version—it’d probably suit my skin better as I have both sensitive and combination skin. That said, this formula works well; it spreads really easily and my skin never feels too oily even after a few hours. I’ve tried other brands that supposedly amazing (and they probably are) but they’re not for me. Plus, with this sunscreen, a little goes a long way!”
Aesop Immediate Moisture Facial Hydrosol

“I’ve always been into facial mists. I’ve tried a number of different brands but this is my favourite because it smells really good and is super refreshing (it keeps me awake). I have it everywhere around my house—in my room upstairs, downstairs in the living hall etc. I use it whenever it’s in sight. I feel like my skin sometimes still overcompensates with sebum and I need that little pick-me-up to help me feel more hydrated.”
Chanel Boy de Chanel Lip Balm

 “This was a very recent purchase—I’ve only had it for around three months. I’ve never really been too diligent with using lip balm but I decided on this one for its packaging. I know, I know. Yes, it does keep my lips moisturised, but I have to admit that I probably bought it because it looked good in my bag.”
Bleu de Chanel Parfum

 “Out of everything on this list, I’d say that this is the one thing that I absolutely need. I’ve been using this for years now. I like scents that aren’t too overbearing. It’s still woody in a way and you get that hint of musk, but it’s not overwhelming like other colognes on the market. Also, the packaging is amazing and the bottle is actually quite beautiful. They released a newer version of Bleu de Chanel which is a lot more intense but I’m going to stick to my go-to. It lasts the entire day too—one time I spritzed it on in the morning and headed to a party that very evening, yet it was still potent enough to get me compliments hours on.”
Kiehl’s Breakout Control Targeted Acne Spot Treatment

“When I was younger, I’d hear YouTubers say ‘when you grow up you’ll stop getting pimples and zits.’ Well, I’m still getting zits at 27 so they were clearly lying. My skin used to be a lot worse, so I’ve tried many different zit treatments. I used to spread them all over my face because that’s how bad it was. Now I’m just grateful that I only need to use a spot treatment (laughs), and this spot treatment works well for me. For starters, it actually works and isn’t too drying. Other spot treatments I’ve tried are super potent and they work, but they dry out the skin around the acne terribly.”
Hairspray

“It’s super useful when I have to look presentable during events. To be honest, I never used to need it but my hair was screwed up recently by a hair salon. I asked them for a trim but it turned out way shorter than I wanted it to be. Now in the growing-out stages, my gets really messy so a hair spray is just an easy way to make it look less disheveled.”
Tweezers

“I used to go for laser hair removal treatments to remove my facial hair a long time ago—I had pretty noticeable facial hair and I didn’t want to have to shave every day so I went and had it lasered off. It was gone for a couple of years but grew back after four to five years (which is normal). Since I don’t want to get it done again (at least not yet), I tweeze off the little hairs that come through. I also use them on my brows—I usually get them waxed at Benefit Cosmetics, but in between sessions little baby hairs pop up, so I pluck those out too.”
Sheet masks

 “I used to religiously use them every night, but now that I’m a lot more busy I don’t really have the time so sheet masks have become a weekly thing. Sephora has some affordable but effective sheet masks—the green tea ones really help to purify the skin.”
Aveda Men Pure-formance Liquid Pomade

“I don’t like using gels, clays or regular pomades as they make my hair feel sticky (not a fan of the gooey feeling). This pomade makes it easier to style my hair and also it doesn’t feel too gross on the hair as well. It is a liquid formula so it does leave a slight glossy sheen to my hair, but I don’t mind it.”

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Features
Adrian Santos on the expansion of Cole Haan: “You’re truly walking into something special”
Cute and comfy

01.02.2023
By Sarah Hani Jamil

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If there’s a brand that knows a thing or two about functional style, it’s Cole Haan. Founded over 90 years ago in 1928, America’s rapidly-growing fashion retailer produces goods that are as versatile and practical as they are stylishly crafted. Following a long hiatus, the brand re-enters Malaysia under a new partnership deal with Singapore-listed lifestyle company, FJ Benjamin, aiming to revolutionise the fashion landscape through its high-quality, accessible, comfortable and modern offerings. We talk to the Senior Vice President of International at Cole Haan, Adrian Santos, on the new partnership development, the Cole Haan experience and plans for the future.

What does the role of Senior Vice President of International at Cole Haan comprise, and how do you interact with all the different markets?
Adrian: “My international team is responsible for managing 90 countries of distribution outside of North America. We have a few offices around the world—one in Japan, which is our wholly-owned subsidiary. One in Hong Kong, one in London, and we’re soon opening an office in Dubai. There are teams spread out around the world responsible for ensuring that our distribution partners are executing correctly, whether that be store build-out, store selection, visual merchandising, and overall, growing the brand as quickly as we can.
“I spend the majority of my time within some of the major markets in Asia. China, Japan and South Korea are priorities for us, along with our newly signed partnership with FJ Benjamin in Southeast Asia. But overall, as I said earlier, we distribute to over 90 countries and will be opening up our 100th country within the next six months. So I’m very excited about that.”

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What’s the DNA of the brand?
A: “We refer to Cole Haan as a global performance lifestyle brand. We service the always-connected active professionals with innovative footwear and lifestyle accessories. With a 90-year heritage, the brand infuses its products with time-honoured craftsmanship and modern innovation, making footwear and accessories that consumers wear from work to workouts to weekends. So it allows a completely broad spectrum of wearing occasions.”

Cole Haan is a leading global omnichannel retailer; which channels are the most important for you and are growing the fastest?
A: “Quite honestly, the COVID pandemic really accelerated our digital channels significantly. We saw this as an important component of future growth for us internationally, as I’m sure every other brand has experienced around the world. The Malaysia site marked our 35th international digital launch. As of today, we have 15 sites in the pipeline scheduled to launch over the next 12 months. The digital channel is very important and will be for us in the future. However, this store growth is equally as important, especially in markets where we have just started to launch. Store openings in the most important malls in a given country are critical to our international growth plans.”

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You’re re-entering Malaysia under a different distributor. How different is your market strategy this round?
A: “I don’t think our strategies for the market in Malaysia are drastically different than before. What is different is that we’re partnering this time with a world-class operator with expertise in managing premium brands within Southeast Asia. So we couldn’t be happier with the FJ Benjamin group and the plans they have in place to expand the brand. We needed to have the right person in place to execute the strategy that we’ve been able to successfully perform in 90 different countries around the world. So having the right partner in place is extremely important. That’s what we’ve done here.”

How would you describe a successful in-store customer experience?
A: “Cole Haan continues to invest in the build-out of stores. We’ve got that opportunity for cultivating a relationship that’s 24/7, 365, through e-commerce and mobile devices, but it’s completely different when a customer can speak with another human being in a shopping environment where they can breathe and experience the store in totality. Our retail design is engineered to reduce friction on the path to purchase, and to communicate what Cole Haan means to everyone walking by and walking in.”

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What would you say are the signature features of a Cole Haan store?
A: “Just walk in and you’ll feel the innovation and the craft. That is a critical component of the Cole Haan experience when you enter our store. Another component that’s very important for us is that you walk into the store and there’s really a product offering for anyone, whether you’re a 24-year-old female that’s just completing a college degree, or someone that’s just starting your first job, or even if you’re 50. So it really is a beautiful broad spectrum.”

We live in a constantly changing world. How does Cole Haan ensure it stays relevant in today’s active marketplace?
A: “We’ve always been open to introducing the brand to a new generation. We want to invite a lot of people in, and over the course of the last several years, we’ve been able to attract a younger audience through various strategic launches and partnerships that we’ve been able to execute. We’re constantly innovating with the customer in mind. We have a 90-plus-year history. That’s given us the benefit of being appealing to many generations. As I just discussed, you’re walking into a store, and you can truly feel the craft, the innovation. You’re truly walking into something special.”

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What are your thoughts on the importance of influencers towards consumers today?
A: “Influencers have the power to increase brand awareness. So when a product is endorsed by one of our trusted influencers, it can significantly affect the consumer’s purchase decision. We collaborate with changemakers that align with our brand ethos. Our latest campaign, ‘Work For What You Believe In‘, pays homage to a new era where work is more than just our day job. I think a lot of people spend most of their time at work. It’s not just our day job, it can really be our life. It’s the causes and the passion that drives us. So that’s extremely important in terms of influencers and how they can significantly change our brand perception for a younger demographic.”

What else can we expect from the brand going forward?
A: “You will see a continuation of what we’ve already introduced. The casualisation of the workplace has an effect on what we’re launching and offering to our consumers around the world. It’s an undoubted fact that we’ll likely continue working from home We don’t believe a 100 per cent return to the office is going to be occurring, and when you’re working from home, you’re not going to wear a pair of pumps or lace-up Oxfords. So we need to ensure that we launch products that are connected with how people live, breathe and work today.”

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