Top 10 Real Estate Agencies in Singapore 2023

Real estate is a dynamic and ever-growing industry, and Singapore’s property market is no exception. With a high demand for quality housing, commercial space, and investment properties, it’s essential to have reliable and trustworthy real estate agencies to assist in navigating the market.

In this article, we’ll highlight the top 10 real estate agencies in Singapore for 2023. These agencies have proven themselves as leaders in the industry, providing exceptional services to their clients and consistently achieving outstanding results. Whether you’re a first-time buyer or an experienced investor, these agencies can help you find your perfect property and guide you through the entire process. So, let’s take a closer look at the best real estate agencies Singapore has to offer in 2023.

PropNex Realty Pte Ltd
PropNex Realty meteoric rise to become Singapore’s largest listed real estate agency with over 11,000 real estate salespersons in an inspiring success story indeed. It has its genesis in 1999 as the brainchild of two visionary companies, Prulink and Nooris. With a shared vision of providing top quality service that customers trust, the company was founded and formed by Mohamed Ismail Gafoor and partners in 2000. This allowed them to benefit from the economies of scale that consumers could also enjoy as a result.
Building on its founding principles, PropNex Realty quickly gained a reputation for service excellence, eventually adopting the tagline “Service You Trust” in 2008, to best encapsulate the essence of the brand name. This belief in service has propelled the brand to become one of Singapore’s largest real estate companies with a sizeable market share in both the public and private markets.

ERA Realty Network Pte Ltd
Since its establishment in 1982, ERA Singapore became the largest international real estate agency in Singapore with presence across 10 countries. They are the first real estate agency to be listed in the Singapore Exchange with a long-standing reputation as the preferred real estate brand in Singapore.
As an industry leader, ERA continue to set industry standards by introducing revolutionary initiatives that have allowed them to accumulate numerous accolades. Being at the forefront of the digital transformation has enabled them to remain resilient to financial crises, market downturns, and changes in real estate regulations over the years.

Huttons Asia Pte Ltd

Established since 2002, Huttons Group is a leading real estate agency in Singapore. They are winners of numerous awards for innovative technologies and industry first initiatives over the years. In association with Savills, they have more than 4,000 professionals marketing hundreds of local and international projects over 8 countries.
As The Preferred Agency of Choice, they strive to provide the highest level of service to clients through vast knowledge across different market segments and empathy. Growing from strength to strength, Huttons is also expanding rapidly and extending their reach abroad, making it a seamless experience for our clients to buy and sell properties globally.

OrangeTee & Tie Pte Ltd

Launched in the new millennium in February 2000, OrangeTee has since established itself as a reputable, dynamic and fast-growing real estate enterprise in Singapore. OrangeTee aims to be the most outstanding and respected real estate enterprise in the region. In 2017, the associate agencies of OrangeTee and Edmund Tie & Company merged to form OrangeTee & Tie. The combined entity is more than 3200 strong in property agents and is well-known in the industry for being at the forefront of technology and innovation while being committed to professionalism and service.
The collaborative synergy will offer significant value to all of us facing unprecedented challenges in this digital age and associates will be able to leverage on the combined resources, providing greater depth of personnel, expanded research and continued dedication to quality work and customer service in innovative technology, leading-edge market research and comprehensive training programs. OrangeTee & Tie is expected to have more than 50 residential projects, comprising more than 20,000 units.

SLP International Property Consultants Pte Ltd
Founded in 2001, SLP International Property Consultants Pte.Ltd (SLP) started as a boutique agency specialising in industrial services, and quickly transformed into a regional company offering both consultancy and agency services. Today, SLP owns and controls a group of subsidiary companies and franchises.
Headquartered in Singapore, SLP continues to expand across Asia Pacific, establishing our presence as a regional agency. Together with its subsidiary and associate agents, SLP is ranked among the top ten real estate agencies in Singapore, and has successfully marketed over 70 Industrial and 40 Residential property developments to date.

SLP prides ourselves on the ability to offer an impressive gamut of professional real estate services ranging from Project Marketing, Research & Advisory to Capital Market Services.

Knight Frank Singapore Pte Ltd

Headquartered in London, Knight Frank is present in 57 territories with 558 offices and over 22,750 employees. Knight Frank Singapore, one of the country’s earliest real estate consultancies, was founded in 1940.
Knight Frank Singapore creates and maximises value for their clients through integrated and innovative solutions that best suit their needs. They believe in building relationships that empower them to provide personalised advice on real estate matters.
They provide
dedicated real estate advisory services within a workplace where professional and personal well-being is nurtured
, with collaboration at the heart of everything they do. Their diverse individual strengths pool to create an exceptional team
 serving
clients, customers, and communities
.

Savills Singapore Pte Ltd

Founded in the UK in 1855, Savills is one of the world’s leading property agents. Their experience spans the globe, with 600 offices across the Americas, Europe, Asia Pacific, Africa and the Middle East. Their scale gives them wide-ranging specialist and local knowledge, and they take pride in providing best-in-class advice as they help individuals, businesses and institutions make better property decisions.

JLL Property Consultants Pte Ltd
JLL is a property consultancy company specialising in property services and investment management. With annual revenue of US$4.0 billion, Jones Lang LaSalle operates in 70 countries from more than 1,000 locations worldwide. On behalf of its clients, the firm provides management and real estate outsourcing services to a property portfolio of 3.0 billion square feet. Its investment management business, LaSalle Investment Management, has US$47.6 billion of real estate assets under management.
Jones Lang LaSalle has over 50 years of experience in Asia Pacific, with over 27,500 employees operating in 80 offices in 15 countries across the region. The firm was named ‘Best Property Consultancy’ in three Asia Pacific countries at the International Property Awards Asia Pacific 2013, and won nine Asia Pacific awards in the Euromoney Real Estate Awards 2013.

CBRE Pte Ltd

CBRE is the world’s largest commercial real estate services and investment company, with the #1 global market position in leasing, property sales, outsourcing, property management and valuation. CBRE is also the largest commercial property developer in the United States, and has nearly $144 billion of Assets Under Management within our Investment Management business. Our more than 105,000 employees (excluding Turner & Townsend employees) serve clients in over 100 countries, including over 90% of the Fortune 100.

Oh My Home
Founded in 2016 by sisters Rhonda Wong (CEO) and Race Wong (CPO), Ohmyhome was started with one goal – to make housing transactions simple, efficient and affordable.
This comes with their firm belief that everyone, regardless of socioeconomic status, should have access to quality and reliable home transacting resources. What started as a free self-served platform for users to list and search for homes has evolved into a one-stop shop property platform providing end-to-end services for all.


Top 5 Tips for real estate agents winning on Instagram

1. Deliver Value
Ever hear of an influencer? Instagram has created its own universe of trailblazers, and if you use it the right way, you could become one too. Sharing content is not only great for educating your followers but also establishing yourself as a real estate “thought leader” and brand.
Being a local expert also ties in with that. To do this, we recommend posting pictures of landmarks and favorite spots around town or creating videos that highlight local businesses you love in your area, or even hosting many
virtual open houses
.
2. Engage Your Social Community
This is where the hard work comes in. Whether you have five followers or 5,000, engagement is key to keeping the ones you have plus gaining more followers.
What does “engagement” mean?
• Respond to all comments and messages
• Initiate conversations by asking questions
• Use features like polls, quizzes and countdowns on stories Highlight your clients and community
This is a great way to make the most of those spare 5minutes here and there. And yes it will pay off!
3. #Hashtag like a Pro
Instagram has done an incredible job of opening up the world to every user. When we say this, we mean that what you see, or who sees you, is no longer restricted to just your “friends”, it can be many more people.
A great way to make sure your posts get in front of new eyes is by using hashtags. The limit per post is 30 but if that’s too ambitious, we suggest at least 10-15 for each post. Although #realestate may seem like an obvious choice, we recommend throwing in some location-specific ones too (like #malaysianrealestate) since that’s your target community. Then, people who follow or visit that hashtag will see your post. It’s a win-win.
4. Stories, Stories, Stories
Stories was the feature that helped set Instagram apart from the other social media. It’s also the feature that could set you apart from your competition.
Whether you’re sharing your RealestateMY content, highlighting a new property or celebrating a client’s home purchase, stories add tremendous value to your
Instagram strategy
. They’re also more likely to be seen or engaged with by your followers. Even if you don’t post on your feed every day, you should be posting on your stories.
And remember, it’s not all about business. Don’t be afraid to share funny videos of your family, pets (dogs & cats rule IG), vacations, hobbies, etc. Let your personality shine!
5. Follow @realestateMY
The
RealestateMY
 Instagram strategy is equal parts real estate motivation and member highlights.
You can check out RealestateMY’s stories to see frequent stories or great examples of how their members are using real estate content to engage their followers on Instagram. Sometimes the question is less about how and more about what. RealestateMY gives you great content to share, and all you have to do is share it.
Follow US and see how other top agents are winning with this platform to get inspiration for your next post!
Stay tuned with the
realestatemy.com/blog
 for more up-to-date tips and guides for real estate marketing professionals.


Top Property Developers In Malaysia 2022

Top 10 Property Developers In Malaysia 2022
The property market has been challenging in Malaysia due to the covid-19 pandemic and the lock-downs throughout 2021. This effected many of the property developers in terms of construction timelines as well as sales. Here are a list of the top property developers in Malaysia in 2022 who have stood the test of time and continue to deliver value with their real estate development projects :

 UMLand
UMLand’s Niche division has completed several residential developments in Kuala Lumpur and Johor. These include Suasana Sentral Loft (KL Sentral, KL), Suasana Bangsar (Bangsar, KL), Seri Bukit Ceylon (Bukit Ceylon, KL), Suasana Bukit Ceylon (Bukit Ceylon, KL), and Somerset Puteri Harbour (Iskandar Puteri, Johor).
UMLand’s Suasana Iskandar Malaysia is the iconic residential development which comprises of a 35- storey serviced apartment tower, the very first Amari hotel in Malaysia , managed by ONYX Hospitality Group, and is complemented by Zenith Lifestyle Centre, a two-level international and specialty dining , avantgarde entertainment, premium wellness right in the middle of Johor Bahru City Centre. Medini Lakeside in Medini Iskandar Malaysia is an integrated development comprising UMCity (a mixed-use commercial development) and Viridea Lakeside (a green residential development). Meanwhile in the heart of Kuala Lumpur, Star Residences is a joint venture initiative with Symphony Life Berhad to develop an upmarket serviced residences in the center of KL City.

Glomac
Glomac group of companies began in 1988 by visionary entrepreneur co-founders Tan Sri Dato’ FD Mansor (Group Executive Chairman) and Datuk Richard Fong (Group Executive Vice-Chairman).
It was listed on the Main Board of Bursa Malaysia Securities Berhad on 13 June 2000 and its evolvements has seen Glomac group recognised as a trusted and responsible developer, involved in every aspect of property and real estate development.
Currently helmed by Datuk Seri FD Iskandar, Group Managing Director/Chief Executive Officer; today, Glomac Berhad comprises more than 55 subsidiaries and has successfully completed close to RM9 billion in total sales value.

IJM
With almost four decades of success, IJM holds leading positions across our core businesses in Construction, Property, Industry and Infrastructure. Their growth over the years is a direct result of strong leadership and delivery capabilities, good corporate governance and a drive for excellence which has resulted in a sustainable business model that has delivered one inspired solution after another.

M K Land
M K Land is firmly entrenched in the property development industry of being one of the largest public listed property companies with a paid up capital of RM 1.174 billion. The Group has a diversified portfolio of projects, which includes affordable housing, lifestyle living, commercial development, resort, a water theme park and property investment.
M K Land Holdings Berhad is now under the leadership of YBhg. Tan Sri Datuk Haji Mustapha Kamal bin Abu Bakar. YBhg. Tan Sri Datuk Haji Mustapha Kamal bin Haji Abu Bakar is the Chief Executive Officer of M K Land since he took over the helm since July 2008. The Company is an extension from the EMKAY Group, which was formed by Ybhg. Tan Sri Datuk Haji Mustapha Kamal on 1st March 1983. Since its formation, EMKAY has been involved in property, construction, commerce, landscaping, resort, agriculture, manufacturing and education
Naza
Known as the enabler of successful projects such as the award-winning Taman Tun Dr Ismail which started in 1973, Naza TTDI Sdn Bhd is the property development arm of the Naza Group and is on course to becoming a formidable property developer in the country, committed to delivering quality lifestyle concepts and products with customer service excellence to maximise shareholders’ value.
The company has delivered 14,000 residential and commercial units and firmly established its foothold in the industry through the development of notable townships and buildings within the Klang Valley which includes the 662-acre Taman Tun Dr Ismail, TTDI Alam Impian, Stadium Malawati, Masjid Al-Ikhlas, TTDI Jaya and TTDI Grove.
Making its mark in the category of high impact mixed-used development, Naza TTDI has Platinum Park in Kuala Lumpur, TTDI Gateway in Shah Alam, and MITEC (Malaysia International Trade and Exhibition Centre) under its expansive property portfolio.

Selangor Dredging Berhad
SDB began in 1962, when Mr. Teh Kien Toh incorporated Selangor Dredging Limited. In 1964, the company changed its name to Selangor Dredging Berhad upon listing on the main board of the Kuala Lumpur Stock Exchange.
For over two decades, the company’s sole business was tin mining. It was the first Malaysian company to construct and operate a dredge. It operated two dredges in Dengkil, Selangor and the second dredge, constructed in 1971 was the largest and most advanced dredge in the world.
SDB is now known as an award winning developer who produces niche property developments with innovative concepts and designs.

Sunway Property
Sunway Property is the property arm of Sunway Group which was established in 1974, and is now one of Malaysia’s top multinational property-construction corporations, with businesses in 50 locations worldwide across 12 industries. The company has won over 200 international and national awards, testifying to its innovation and its ability to balance financial performance with social and environmental responsibilities.
Sunway Property builds for a better tomorrow by creating an integrated environment to live, learn, work, play, be healthy and be connected in a safe environment. Our unique business model, build, own, operate, powers our ability as a Master Community Developer to create a unique win-win proposition through sustainable communities where future generations can continue to thrive.

Paramount Property
Paramount Property has a rich legacy in property development spanning four decades, tracing our roots to humble beginnings in Sungai Petani, Kedah where a rice miller’s first foray into property development would grow into the people’s developer. Our passionate, highly collaborative team at Paramount Property is driven by a shared vision with our parent company, Paramount Corporation – to change lives and enrich communities for a better world.

 Sime Darby Property
Sime Darby Property has a 46-year track record in developing residential, commercial, and industrial properties. They are Malaysia’s biggest property developer in terms of land bank, with a balance developable area of 20,572 acres and a total estimated GDV of RM89.3 billion.
They have built to date 23 active townships and developments that are strategically located and connected to major highways and transportation hubs within key growth areas and economic corridors stretching from the central region of Klang Valley to Negeri Sembilan and Johor in the South.
Mah Sing
Recognised throughout Malaysia as the leading property developer for more than 20 years, Mah Sing Group Berhad has a proven track record of developing and completing prime residential and commercial projects strategically across Malaysia’s property hotspots. This currently includes projects across greater Kuala Lumpur, Klang Valley, Johor Bahru (Iskandar Malaysia), Penang (North Corridor Economic Region), and Kota Kinabalu, Sabah. What sets Mah Sing apart from other developers is its product offerings and the ability to cater to the diverse buyers and market segments.

Click here for the
Top 10 Property Developers In Malaysia 20223

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realestatemy.com/blog
 for more up-to-date tips and guides for real estate marketing professionals.


Top Property Developers In Malaysia 2020

Top 10 Property Developers In Malaysia 2020
Knowing which property developer to buy from can be stressful, and there has been many horror stories of developers not delivering what they sold on the brochures and not being what their
property website
 galleries displayed. So here are a list of the top 10 developers in Malaysia in 2020 who have a good track record of delivering on their real estate development projects :

 Sime Darby Property
Sime Darby Property has a 46-year track record in developing residential, commercial, and industrial properties. They are Malaysia’s biggest property developer in terms of land bank, with a balance developable area of 20,572 acres and a total estimated GDV of RM89.3 billion.
They have built to date 23 active townships and developments that are strategically located and connected to major highways and transportation hubs within key growth areas and economic corridors stretching from the central region of Klang Valley to Negeri Sembilan and Johor in the South.
Mah Sing
Recognised throughout Malaysia as the leading property developer for more than 20 years, Mah Sing Group Berhad has a proven track record of developing and completing prime residential and commercial projects strategically across Malaysia’s property hotspots. This currently includes projects across greater Kuala Lumpur, Klang Valley, Johor Bahru (Iskandar Malaysia), Penang (North Corridor Economic Region), and Kota Kinabalu, Sabah. What sets Mah Sing apart from other developers is its product offerings and the ability to cater to the diverse buyers and market segments.
One of the Group’s strong commitments can be seen in their charity arm, the Mah Sing Foundation – to aid and benefit the less privileged. On top of residential development, the Group also has a strong commercial presence with Grade A buildings, integrated business parks and mixed commercial developments. They are one of the pioneers of en-bloc commercial sales in the key capital of Malaysia.

Sp Setia
S P Setia has established a strong brand presence in Malaysia as well as overseas, a brand synonymous with quality, reliability and value creation. S P Setia is also at the forefront of branding in the property industry in Malaysia, being the pioneer in coining the renowned LiveLearnWorkPlay concept which is trademarked by the company as well as ECO philosophy in all S P Setia’s developments, making it a highly regarded brand in the industry.
Their quality products as well as our sensitivity to our customers’ needs and aspirations have also contributed to S P Setia’s sterling reputation as a property developer. A multiple award-winning public listed company, S P Setia ceaselessly strive to produce innovative and quality products not only for Malaysians, but International communities as well. Their well-received products range from Townships to Eco Homes, Luxury Homes, High Rise Residences, Retail & Commercial and Integrated Developments.

OSK Property
Established in 1997, OSK Property (OSKP) develops residential, township and commercial projects located in strategic growth areas across the country. In 2015, a strategic decision was made to merge OSK Property Holdings (OSKP) and the property arm of PJ Development Holdings (PJD) under one business pillar, adopting one identity and coming under one brand – OSK Property. The consolidation of these two entities marks the coming together of complementary strengths, expertise and talents.
As an enlarged property group, they are able to deliver a more holistic and integrated property platform – from residential and commercial developments; to managing and operating retail and office spaces; in addition to hospitality offerings. Their development and investment presence spans across Peninsular Malaysia and we are growing our overseas presence with our development project in Melbourne, Australia.

Tropicana Coporation
Tropicana Corporation Berhad is involved in a spectrum of businesses that includes Property & Resort Development, Property Investment, Manufacturing, Land Trading and Investment Holding. Listed on the Main Board of Bursa Malaysia since 1992, the Group strives to develop distinctive and innovative properties: Tropicana Golf & Country Resort, housing Malaysia’s largest and award-winning clubhouse; Tropicana Indah Resort Homes; and Tropicana City, a mixed integrated development in Petaling Jaya. Tropicana has won many prestigious awards, such as the FIABCI Malaysian Chapter Leisure Development Award in 1995.
In 2011, Tropicana’s Tropicana Grande was named the Best Residential High-rise Development with the highest five-star rating in Malaysia and Best Residential High-rise Development in Asia Pacific at the International Property Award in association with Bloomberg Television and Google. In 2013, Tropicana Metropark won the highest five-star rating for Best Mixed-use Development (Malaysia) at the Asia-Pacific Property Awards 2013; named one of the top 10 property developers at BCI Award; and was conferred the Hall of Fame Award at both the Malaysia Power Brand Award 2013 and Super Excellent Brand Award 2013. New projects include Tropicana Gardens in Tropicana Indah Resort Homes, Tropicana Metropark in Subang, Tropicana Heights in Kajang, W Kuala Lumpur Hotel and The Residences in Kuala Lumpur, Tropicana Canal City in Greater Kuala Lumpur and Tropicana Landmark in Sabah. In Johor, the Group has expanded its presence to the popular Iskandar Malaysia region with Tropicana Danga Bay, Tropicana Danga Cove and Tropicana City Centre. In Penang, the Group is planning to develop a mixed development project known as Penang WorldCity in Bayan Mutiara and Tropicana 218 Macalister in Macalister road.

Gamuda
Gamuda Land is the monumental nation builder with a spectrum of experience and expertise in engineering, construction and infrastructure concessions. Gamuda Land has over two decades of experience in developing townships, high-rise developments, country clubs and commercial centres.
Some of its high profile, award-winning projects in Malaysia include Horizon Hills, Kota Kemuning, Jade Hills and Valencia among others; more notably, its international foothold is further strengthened by its overseas projects in Australia, Singapore and Vietnam respectively, some of which have also won numerous awards.

Guocoland
GuocoLand is the property arm of Hong Leong Group. They are a major developer of residential and commercial properties with over 50 years track record in residential townships, commercial and mixed development projects in Malaysia. GLM has a portfolio of prime projects which includes Damansara CITY in Damansara Heights, Emerald in Rawang, PJ City Corporate Hub in Petaling Jaya, Commerce One along Old Klang Road and Amandarii in Kajang. Currently, GLM also owns 2 hotels, namely, Thistle Port Dickson Resort and Thistle Johor Bahru.

IOI Properties
IOI Properties is one of Malaysia’s leading public-listed property developers. It has built a solid reputation as the esteemed property arm of IOI Group prior to its successful listing onto the Main Board of Malaysian Stock Exchange on 15 January 2014.
Today, IOIPG is renowned as one of the largest property companies in the country with a proven track record spanning more than three decades in the property development industry. Its principal activities include property development, property investment, leisure and hospitality. It has successfully developed sustainable townships in sought-after regions of Klang Valley and Johor in Malaysia while embarking on property developments in Singapore and the People’s Republic of China. IOIPG currently has a total of 10,000 acres of landbank in Malaysia and abroad.

Ecoworld
Eco World Development Group Berhad is a public listed Malaysian company involved mainly in property development. The brand is spread across three key economic regions in Malaysia with 20 development projects in total that include new townships, integrated commercial developments, luxury high-rise apartments and green business parks.
The Group presently has approximately 8,126.4 acres of landbank with a total gross development value (GDV) of RM87.5 billion. Through Eco World International, the brand has also extended its reach to London, United Kingdom, and Sydney & Melbourne, Australia.

UEM Sunrise
UEM Sunrise Berhad is one of Malaysia’s leading property developers. It is the flagship company for township and property development businesses of UEM Group Berhad and Khazanah Nasional Berhad. UEM Group is wholly-owned by Khazanah, an investment fund of the Government of Malaysia.
The Company has core competencies in macro township development; high rise residential, commercial, retail and integrated developments; as well as property management and project & construction services. UEM Sunrise is the master developer of Iskandar Puteri (formerly known as Nusajaya), one of the five flagship zones of Iskandar Malaysia and is currently undertaking the development of the area into the largest fully integrated urban development in Southeast Asia that will provide significant investment, financial and business opportunities to the economic growth and development of the region.
Stay tuned with the
realestatemy.com/blog
 for more up-to-date tips and guides for real estate marketing professionals.


Top Real Estate Agency In Malaysia 2022

Top 10 Property Agency In Malaysia 2020
Finding the right real estate agency to help you buy or sell your home can be quite stressful, and there has been many horror stories of rogue property negotiators running off with their clients deposits. So here are a list of some of the top property agencies in Malaysia in 2022, who have a good track record of delivering on their real estate promise :

Esprit Estate Agent
A fast growing real estate firm, Esprit Estate Agent Sdn Bhd is a multi-award winning real estate firm established in year 2000, with a long standing proven track records in providing real estate services in Malaysia.
Their goal is to be the biggest community of real estate professionals who dares to be different, and aim to be innovative and revolutionise the real estate business model.

Jalin Realty
Jalin Realty is a privately owned business specialising in property marketing, sales and support. The business began in Kuala Lumpur in the 1980s, marketing property to people looking to diversify their wealth. In the 2000s, the business began marketing Australian property to Malaysia, followed by the opening of offices in Singapore, Indonesia, China, Australia and now Hong Kong.

Kith & Kin Realty Sdn Bhd
Kith & Kin Realty Sdn Bhd is a registered Real Estate Agency (Reg. No. E (1) 1933) with the Board of Valuers, Appraisers, and Estate Agents of Malaysia. Founded in 2020, kith & kin provide professional real estate brokerage services for newly launched projects, as well as the sub-sale and rental market.

ERA Malaysia
ERA Malaysia is associated with the registered company of New Bob Realty Sdn Bhd which currently has its offices at Penang, Kuala Lumpur, Kedah and Johor. ERA Malaysia is a key player in providing training and business consultation for real estate agencies while fulfilling the dream of Real Estate Negotiators and agencies in reaching their fullest potentials.

MAXXAN Realty
MAXXAN is an innovative real estate company established in October 2017. Spearheaded by our 3 founders with a unified vision to always stay ahead of the game, and to develop teams throughout Malaysia and venture into international markets. In less than 2 years, they have expanded their operations to major cities across Malaysia and tripled our team size, building a total of 12 teams.

Chester Properties
Chester Properties Sdn Bhd is a young and dynamic company, Chester Properties has within a short time grown from a single-office entity in Kota Damansara to more than 10 branch offices.
The expansion of Chester’s agency to Chester group is a major step forward as well as a great reputation boost for LEAP market Malaysia in their aspiration to become pioneer authentication of Real Estate brand and to ultimately achieve global recognition.

The Roof Realty
The Roof Realty is an emerging real estate agency focused on providing sales, rent and property management of residential, commercial and industrial properties. They know that real estate clients want to deal with negotiators that have knowledge, expertise, honesty, integrity, and are committed to achieving the best possible result for them. The Roof Realty provides ongoing training to ensure their team is aware of the latest industry trends as well as changes to laws and conditions to maintain clients’ utmost interest.

Keller Williams Malaysia (Reapfield)
Established in 1984, the Reapfield Group has over 35 years of proven excellence in Malaysia. In 2019, the Reapfield Group officially joined Keller Williams Realty International; and is proud to be part of the ever-growing Keller Williams family!
With an award-winning 35 years of history, and over 800 associates strong and counting, Keller Williams Malaysia dominates local and international real estate projects in residential, industrial, and commercial markets.

MIP Properties
MIP Properties Sdn Bhd (LPPEH Reg. E(1)1866) is registered with the Board of Valuers, Appraisers, Estate Agents and Property Managers of Malaysia. They are an innovative and aggressive Real Estate Agency with a highly dedicated team of Real Estate sales consultants providing comprehensive range of real estate related services to individuals, corporate clients and business partners.

Stay tuned with the
realestatemy.com/blog
 for more up-to-date tips and guides for real estate marketing professionals.


Top Real Estate Agency In Malaysia

Top 10 Real Estate Agencies In Malaysia
The property buying process can be incredibly stressful, regardless of whether you’re a first timer or a seasoned property investor. Fortunately, you can find a good real estate agent who’s willing to do a lot of the hard work for you. RealestateMY took the time to create a list of some of the best real estate agencies in Malaysia. Here are the top 10 real estate agencies that we have reviewed.
Reapfield
Established in 1984, Reapfield Group has over 30 years of proven excellence in Malaysia and they treasure long term business relationships. Their passion is in building strong leaders internally, focusing on character development in every member. Each of their 900 Real Estate Professionals are specialists in their own field.
IQI
IQI agents are constantly groomed and monitored to ensure they keep up with the industry’s demands. Their motto is “We Enjoy Life” while working hard to achieve our dreams, and we seek to reward our warriors as they strive harder to accomplish new milestones and improve results.
Hartamas Real Estate
Hartamas Real Estate Group  was established since 1996 with a current workforce exceeding 350 people located in 7 offices including one in Shanghai. Hartamas is a well-structured real estate group with dedicated divisions and departments offering its uncompromised specialized
Oriental Realty
Oriental Realty is one of the largest real estate agency network in Malaysia today with more than 500 negotiators over offices in Malaysia nationwide committed to achieving the best possible results for the clients. Oriental Realty has certainly established itself as a major force in the real estate agency market establishing local network in Malaysia and is also leading the way to create innovation to the Real Estate Industry for the interest of its customers.
Knight Frank
Knight Frank has a strong presence in Malaysia with its headquarters in Kuala Lumpur as well as branches in Penang, Johor and Kota Kinabalu. The company offers high-quality professional advice and solutions across a comprehensive portfolio of property services and is registered with the Board of Valuers, Appraisers and Estate Agents. The Company is licensed to undertake property, valuations / consultancy, estate agency and property management and is also on the panel of all leading banks and financial institutions.
Sharedworth
Sharedworth Realty is a relative new comer in the industry, a tech based realty that adopts the most advanced proptech and most efficient processes to give clients the best and quickest results. Sharedworth specializes in sub-sale, residential and commercial projects.
Raine & Horne International
Incorporated in 1982, Raine & Horne International Zaki + Partners Sdn. Bhd. is a firm of Chartered Surveyors and Registered Valuers. Their practice covers a wide range of services including property valuation, project management, property management, real estate agency and corporate advisory in property consultancy.
PropNex
PropNex Malaysia is a master licensing of PropNex Singapore since 2018 at Kuala Lumpur and will keep expanding to all over Malaysia. Through intensive training and rigorous initiatives, they have nurtured a group of world-class realty professionals that is led by a management team of visionaries. This winning combination has resulted in phenomenal business growth and international expansion.
Polygon Properties
POLYGON PROPERTIES specializes in working closely with prominent and reputable property developers to bring exclusive property deals to savvy international and local investors. They provide institutional and individual investors with in-depth, comprehensive market research, consultancy and business platform to access exceptional investment opportunities, straight from the developers.
Propertyhub
Property Hub is a full-service real estate agency specialising in the sale and rental of up market properties and among the most progressive and fastest-growing agencies based in Mont Kiara since 2009, expanding to new branches in Kota Kinabalu and KLCC to serve a wider community. A place where passion, professionalism and properties converge, we provide incisive market insights and outstanding service quality to deliver diverse and profitable property portfolios and a premier real estate experience.
Stay tuned with the
realestatemy.com/blog
 for more up-to-date tips and guides for real estate marketing professionals.


How to turn your business goals into real estate marketing actions

Business goals into real estate marketing actions
Business goal-setting is just the first step in reaching real estate business success. Just by setting goals doesn’t automatically lead to results. Instead, many goals become just another thing on the never-ending to-do list for real estate professionals, and year after year you’re left with the same list of no-action on your original goals. The key to getting results is setting up reachable goals and a detailed marketing action plan that will keep you focused and hold you accountable as you proceed to achieve your goals.
In this post, we’ll show you how to develop a
property marketing
 action plan for your business goals, how to outline important steps and take action for each real estate marketing business goal you have.
1. Developing a Real Estate Action Plan to Manage Goals
First thing is to, set realistically reachable goals. That doesn’t mean you can’t strive to be a world champion boxer one day, but if you’ve never been in a boxing match, it’s unlikely that setting a high goal at the outset will yield anything but stress and disappointment. As you set goals right after New Year, don’t focus on the harder unrealistic goals, but, focus on the goals that you know you can hit within the year that will allow you to make good progress towards your ultimate goals eventually.
2. Set motivational actions.
Developing a business plan with goals is just the first step. Actual actions should be the most important motivator. If you’re hoping to get more leads, the motivating action could be “increase lead generation by 90%.” This becomes the mantra for your goals and will help you to refocus when you’re feeling down and overwhelmed. It’s also important to prioritise all your actions. Is
property lead generation
 more important than real estate lead management, or is
property listing generation
 more of a priority this month? Use a color coding or numbering system to prioritise which is more important.
3. Develop real action steps.
Now that you have motivational actions, you need real action steps. For example for increasing property lead generation will involve action steps like doing Facebook marketing, running
real estate Google ad campaigns
, and writing two blog posts per week. Be focused on your actions steps: This is not the time to add a long todo list on your plate, but rather to focus on the steps that are doable and will give you the highest return.
4. Write out the tasks for each action step
Breaking your action steps into small, manageable tasks can remove the stress that comes with thinking about big steps. So, if one of your action steps is to increase lead generation through
property Facebook advertising
, define what that means in small steps, whether that’s selecting your best property social media posts and choosing to boost them, or editing property photo assets for your top five listings to use in ads. Also don’t forget that you’ll have to write the content, build the online landing pages, and track and monitor how your ads are performing. As you can see, the process is already more in-depth than just “advertising with Facebook,” so whatever actions you decide, just make sure the actual tasks are as specific as possible.
5. Decide on the investment amount
Each action and its list of action steps requires an investment, whether that be time, research, marketing collateral, money, etc. It’s important to write down exactly what it will take to execute this goal. Putting this in writing really allows you know how much you can actually afford in a week, month, or year. Ideally your top priority goals will take up the majority of your time and the lower priority goals will need less output of your energy and resources.
6. Create ways to track your progress and hold yourself accountable
How will you ever know if real estate marketing strategy is working if you’re not tracking your results? Here are some things you need to consider:
Develop a method for measuring and tracking: Determine how you’ll define a successful completion of a task, and also how you’ll determine if you’ve reached your goal by your deadline (e.g. “I track Facebook leads from a different post, and will compare this results with my original data month-over-month to see if my leads are increasing by 50%”).
Set Start and End Dates: You shouldn’t action everything all at once. Write when you’ll start an action step and the deadline for its completion. You can also create deadlines for each of your smaller tasks which will help keep you on track.
Marking tasks off of your action plan can alleviate stress and provide a sense of accomplishment. Once you’ve completed a task, small or large, write down the date completed. This should also jumpstart your motivation to tackle the remainder of tasks in your real estate marketing action plan. Then, see if your actions led to your goal being reached.
Establish benchmarks:
 Take note of where you are now so you’ll be able to assess how much you’ve grown.
Stay tuned with the
realestatemy.com/blog
 for more up-to-date tips and guides for real estate professionals.


How to turn real estate goals into marketing tactics

Turn real estate goals into marketing tactics
Now that we’ve established how to create a property marketing action plan, it’s time to consider
real estate marketing
 ideas and tactics for typical agents and agency goals:
1. Lead Generation
Real estate lead generation
 can takes many forms, and the tactics for getting leads will depend on your particular property niche. You could simply want a general large lead database to cultivate or, in cases where you already have many leads, more specific and targeted leads to pursue.
Marketing tactics to generate more leads could include:
Using Google advertising that target a set of popular and moderately competitive property key terms that lead to landing pages with strong copy and CTAs.
Developing a strong brand on social media to grow your audience over time.
Increasing lead capture opportunities on your website so visitors are more encouraged to get in touch or be put on your email list.
Ensuring your website is responsive so you’re offering a great experience for mobile users.
If you want to attract more targeted property leads, marketing tactics may include:
Targeting hyper-local keywords for your marketing so you’re getting folks looking for properties specifically in your market.
Using the targeting on Facebook to target advertisements to demographics that are more likely to convert into actual leads.
Sponsoring local events to develop a stronger community following of your brand.
2. Increasing Close Rates.
Few things matter more for your bottom line than “did you actually close the deal?” When assessing ways to make improvements in close rate, you need to take note of lead nurturing.
Show you’re a helpful real estate professional by offering the right information at the right times that will encourage leads to trust you and move through the sales funnel.
Implement marketing automation systems so your messages reach leads at the right times and so you can deliver prompt follow-up to all of your leads.
Develop an engaging newsletter that highlights listings on the market, relevant property content for your leads, and your brand’s messaging.
3. Decreasing Cost Per Lead
Reaching your financial goals also requires a means to optimise the amount of one you’re spending, and you certainly don’t want to blow your whole advertising budget on the first 50 leads that you get. To minimise the cost per lead for your real estate marketing, focus on what needs optimisation. You can also make your ad spend more efficient by:
Developing long-tail keywords approaches for
real estate Google ads
 so you’re attracting buyers and sellers with more specific needs.
Optimise your website with those same long-tail keyword phrases to increase the level of SEO organic traffic to your website.
A/B split testing
Facebook marketing
 to make sure you are maximising conversions.

4. Growing Gross Revenue
Offer beautiful, staged/ virtual staged listing photography and strong listing copy that goes above and beyond the typical angles so you’ll generate more motivated leads.
Create dedicated landing pages or single property/condo sites for individual condos/listings so you can include imagery and copy that give leads a fuller story for the listing.
Develop hand-out guides, and real estate reports that educate leads about your market. These will also communicate that you’ve done your research when it comes to area listings, increasing lead confidence that your pricing is fair.
5. Growth Rate Year Over Year
Analyse your core
real estate metrics
 and see if you can tap new lead sources or shorten time to close with new lead nurturing tactics.
Build your brand for what you want to attract. If you want to get into higher-priced markets, focus on securing professional listing photography and using a graphic designer to develop marketing assets for your business.
Try creative marketing ideas that go above and beyond the usual.
Diversify your lead base by using real estate video marketing, and capitalise on visual mediums like Instagram.
Increase your media ad spend and balance bids for a range of highly searched terms at various competition levels.
Stay tuned with the
realestatemy.com/blog
 for more up-to-date tips and guides for real estate marketing professionals.


How To Use Social Media For Real Estate Marketing

Real Estate Social Media Marketing
How to use social media for real estate marketing?
Arguably, the one thing Malaysians love more than their food is social media. In a traffic jam or at the dinner table, you will be hard pressed to find a head that is
not
bent over their smartphone. Recently, Malaysia’s dominance on social media was demonstrated when two local heroes were elevated to the world stage via online votes, to claim the prestigious 2016 FIFA Puskas award and the World’s Funniest Person title. These events emphasise the power of social media marketing. If it can bring money and fame to a few select individuals, imagine what it can do for your real estate business.
Social media works on the concept of Six Degrees of Separation. Simply put, it means that each person on the planet is only six introductions away from any other person on the planet. It is kinda like your office gossip mill but only better. Information zooms through the ether and slices across distance, gender, age and cultural differences. Just throw a virtual stone into social media and chances of it hitting your next client is huge.
While there are many social media apps to choose from, Facebook is by far the most popular choice for Malaysians. In fact, when the company opened its local office in Malaysia in 2016, it revealed that 80% of all Malaysians who have access to the internet are also on Facebook. That is approximately a whopping 18 million users – more than half of Malaysia’s population. To top it off, REHDA’s Home Buyer Survey 2017 found that 40% of purchasers in Malaysia are between 20 – 30 years old. They are also one of the highest social media consumer groups. In case you are having any more lingering doubts about marketing your real estate on social media, get this: 94% of Malaysians discover products and brands on Facebook, and 62% make a purchase after discovery.
So now that you know that social media is as critical to your real estate marketing as
sambal
 is to
nasi lemak
, here are six quick steps to get you started.
Use Consistent Branding
“Branding is the art of becoming knowable, likeable and trustable,” says John Jantsch, a marketing consultant who specialises in helping small businesses. It might be tempting to reinvent yourself through the array of different social media platforms available – but don’t. Marketing on social media is all about building relationships and the first step to that is getting people to recognise you. Let your personality shine through but maintain the same name, contact information, logo, etc, across all your networks.
Use Social Sharing Buttons On Your Website
This is a simple step but an important one. Social sharing buttons work like ‘word of mouth’ publicity and create free promotion for online businesses. Scott D. Cook, director of eBay and Procter & Gamble says, “A brand is no longer what we tell the consumer it is, it is what consumers tell each other it is.” Add social sharing buttons to your personal website and all your social networks and content, including your listings.
Sell Your Services
The bottom line for your business is: you have to convert browsing customers into buying customers. Once you have engaged your potential clients online, nurture your relationship with them. Then, take it a step further and continue the conversation offline. Ask questions but don’t be intrusive: Did they just get engaged? Are they new to town? Are their elderly parents moving in with them? Are they looking for a new home soon? When you understand their problems, sell them the solutions you can provide. Encourage them to give you a call so you can tell them about some great listings in their area.
Add to the Conversation
Stand out from the crowd by using what you already have – experience and knowledge. Your real estate expertise is unique to you, so leverage on it to act as a resource for leads and potential business partners. In other words, add value to your business. As Milton Hershey, the founder of Hershey Chocolate Company says, “Give them quality. That’s the best kind of advertising.” People will be far more interested in doing business with you when they see you as an expert in the real estate industry and that you are giving them value for money.
Listen
It is a fact:
tin kosong
 makes the loudest noise. The best way to avoid turning into one and attracting business leads is to listen. Keep track of real estate trends and what customers are talking about, both online and offline. You can also use monitoring tools like
Google
 Alerts and Hootsuite to discover what people are saying about you or your business. This will help you to customise the messages you broadcast on your social networks.
Expand Your Presence
So, you already have an account on
Facebook
, Twitter, Instagram and LinkedIn for your real estate business. Great – but don’t stop there. Experiment with new social media apps or consider creating a blog. The important thing is to find out what works best for your audience. Then, get personal. Interact with your audience, pay attention to all your newsfeeds and make sure you’re communicating with your followers and friends consistently.
So, there you have it, six simple steps to jumpstart your real estate marketing on social media. Do you have any more tips for social media mastery? Let us know in the comments!
Stay tuned with the
realestatemy.com/blog
 for more up-to-date tips and guides for real estate marketing professionals.


User Experience Design For Real Estate Websites

In the new digital world, mobile optimisation is essential for any real estate project looking to generate leads and engage with potential buyers. As mobile devices have become essential in our daily lives, more and more people are accessing real estate websites from their smartphones and tablets. Today we will explore some effective mobile optimisation strategies that real estate professionals can use to improve their
property website
‘s design, user experience, and conversion rates.
Design Principles
When it comes to mobile optimisation, design is critical. A well-designed mobile website should be visually appealing, easy to navigate, and optimised for mobile devices. Here are some design principles we use that can be used for mobile optimisation in the real estate industry:
Simplify Your Design
Mobile devices have smaller screens than desktop computers, so it’s essential to simplify your design and focus on the most important information.
Use Responsive Design
Responsive design ensures that your website adapts to the user’s screen size, making it easier to use on mobile devices.
Use a Mobile-first Approach
Design your website with mobile devices in mind, then adapt it for desktop computers.
User Experience
User experience is a critical element for mobile optimisation. From our experience a good user experience can help engage potential buyers and increase the likelihood of a sales conversion. Here are some user experience strategies that can be used for mobile optimisation in the real estate industry:
Optimise Your Navigation
Ensure that your website’s navigation is easy to use on mobile devices, with clear labels and simple menus.
Use Large, Legible Fonts
Use large, legible fonts to ensure that your content is easy to read on mobile devices.
Optimise Your Forms
Simplify your forms and ensure that they are optimised for mobile devices.

Conversion Tactics

Conversion tactics can help turn prospective buyers into actual clients. Here are some conversion tactics that we use for mobile optimisation in the real estate industry:
Use Clear Calls To Action
Use clear and concise calls to action to encourage potential buyers to take action, such as “Contact Us Today” or “Schedule a Viewing Now.”
Use Social Proof
Use social proof, such as testimonials or reviews, to help build trust with potential  buyers.
Use Location-based Targeting
Use location-based targeting to provide potential buyers with relevant information about properties in their area.
Conclusion

Mobile optimisation is critical for real estate professionals looking to
generate leads
 and engage with potential buyers for the long term. By focusing on design principles, user experience, and conversion tactics, real estate professionals can create a mobile website that is visually appealing, easy to use, and optimised for mobile devices. But last thing to note is to please remember to continually test and optimise your mobile optimisation strategies to identify what works best for your real estate project, there is no one size fits all.

Stay tuned with the
realestatemy.com/blog
 for more up-to-date tips and guides for real estate marketing professionals.


What Content Is Best For Real Estate Marketing?

There are many types of content available for content marketing, but the most effective types of content marketing for real estate are:
Blogs/Articles
Infographics
Videos
Social Media Graphics
1. Property Blogs/Articles
Property blogs
 and property articles are one of the most popular content types available. It is estimated that around 70 million new blog posts are created each month.
The reason why blog posts are so popular is because the Internet has an insatiable appetite for content, so while the supply of content may be high, but the demand for content is even higher.
The trick is to have great content, which is specific to say the real estate industry, and your content will find an audience, especially since so many people want to know more about real estate information.
Best Practices For Real Estate Blogs/Articles
The quickest way to become a good blog writer is by following the
content marketing experts
, and trying to be like them.
Here’s the process you can use:
Create an outline for your blog/article you wish to write – Before you start to write your single paragraph, figure out the main statements you wish to make.
What do you want your readers/clients to take away from your article?
Then, arrange your statements into a logical order, and put them into your blog format.
Use a time tested format for your articles – Introduce the problem in the first paragraph, present three arguments on paragraphs 2, 3, and 4, and summarise your arguments on paragraph 5.
Do your research – Find facts and quotes from property experts and authoritative figures that back up your statement.
Write your property articles first draft – Remember that your first draft is just a first draft, so it’s something that you will work on and improve.
Once your first draft is done, go back to it, and improve your article – Break up the text blocks. Never write more than 6 sentences in a single paragraph when publishing your article online. Also remember to use images, videos and charts that supplement your statements.
Review and revise your article – Re-read your article after stepping away for a few days and make any changes as necessary.
Before you publish your article on your blog – Ask a friend or colleague to read over your article, and give you their opinions on it. Take their suggestions, and use it to put together your final draft.
Publish your final draft on your blog – You should also track your article’s success, and use what you learned and measure to improve your future property articles.
For ready available blog articles you can share with your clients, use
TALGICS
’s content marketing platform. Fresh content updated weekly, and shared with a click of a button.

2. Infographics
Infographics are one of the most popular type of content  property agents share.
This is because infographics are based on data, and easy to read. They are also easy to share on social media, they can be embedded in your blog articles, and they can direct more traffic to your real estate website.
If a client likes your infographics, they can share it with their contacts, and you’ll reap the benefits of more exposure to your personal real estate brand.
Best Practices For Infographics
Infographics are essentially a mix of real estate data, quick-facts, education, and statistics.
But it’s important to focus on the following:
Beautiful Design
 – Infographics is all about the presentation. A nice and appealing design will get more attention and will encourage your audience to share it.
Valuable Property Data and Meaningful Statistics
 – Infographics can display a large amount of valuable data and information in a condensed package. Just make sure you present them in an interesting and engaging way.
Your Branding
 – Make it clear that you and your real estate company are seen as the one that created the infographic.
For ready available infographics you can share with your clients, use TALGICS’s content marketing platform. Fresh content updated weekly, branded with your personalised details and shared with a click of a button.

3. Social Graphics
Social media is the current king of content channels, and people consume large amounts of social media content on a daily basis. So its very important to have constant and good social media content to share with all your client base and followers. Social graphics can include, quotes, listings, achievements, photos, events, insights, data, and seasons greetings.
The power of social graphics comes from their shareability. So which social media should you share it in?
Here are the most popular social media channels to share your social graphics:
Instagram
 – Instagram is probably the most popular new social media network in South East Asia. For the real estate industry, it’s definately a good idea to share your social graphics there.
Facebook
 – Though its been around for a while, Facebook is still the king of social media, especially among the older social media users which make up of the bulk of property buyers.
Twitter
 – Twitter has become the place everyone get the most update news by the second, so its definitely important to share your social graphics there along with the right #hashtags.
LinkedIn
 – LinkedIn is geared towards business relationships, which is what real estate relationship are. So if you have an informative social graphics that are well researched and has a formal-ish tone, it’s perfectly fine to share it on LinkedIn.
Pinterest
– Pinterest is all about image sharing. That’s why it’s the perfect place to share your real estate social graphics.
For ready available social graphics you can share with your clients, use TALGICS’s content marketing platform. Fresh content updated weekly, branded with your personalised details and shared with a click of a button.

4. Real Estate Videos
Video is currently the new 2021 king of content. Video combines visuals and audio in a way that traditional writing simply cannot compete against.
And in today’s fast paced world, people want to consume their content easily and quickly. People want to know what they want to know in the more easily condensed and consumable way. Speed is what people want. So you need to take advantage of that desire with quick, punchy real estate videos.
Best Practices For Real Estate Videos
When it comes to video, many beginners think that the higher the production  cost and value, the better the video will turn out to be. But that’s not always the case. The actual most important thing for a video to be good is the value of its content.
As long as you’re providing lots of value, your viewers will appreciate your videos, remain engaged with your videos and will come back for more.
Having said that, quality also does matter to a certain extent. If you can afford to have great production values, and can afford it, by all means, do it. Video is a visual medium, so the better your actual visuals, the better your final product will be and the higher value that will be attributed to it from your viewer base.
For ready available property videos you can share with your clients, use TALGICS’s content marketing platform. Fresh content updated weekly, branded with your personalised details and shared with a click of a button.

Stay tuned with the
realestatemy.com/blog
 for more up-to-date tips and guides for real estate marketing professionals.


What is the Rent-To-Own Scheme In Malaysia (RTO)

What is Rent-to-Own (RTO)?
Rent-to-own or rental-purchase is relatively less known in Malaysia but has been around overseas for decades. One of the first RTOs in Malaysia was not property related, but instead a business model renting out furniture which started out in the 1950s. Rent-to-own for properties took off in the 1980s until today where millions of customers around the world choose rent-to-own.
A rent-to-own agreement allows the buyer the option to buy the rental property at a future date. In the meantime, the property buyer is also a
home renter
 for the property and makes regular payments to the
real estate seller
.
Rent-to-Own Pros
Low or no down payment required for the property.
Able to start on process towards owning a property even if currently unable to qualify for a home loan.
Able to stay in the property before deciding on
property purchase
 decision.
Property purchase price locked in at today’s pricing and enjoying future price appreciation.
Rent-to-Own Cons
Forfeiting money paid for the “option” of
buying the property
 if you decide not to buy.
Risk of being unable to qualify for a loan at the time that you want to buy the property.
You are not the owner of the property (yet) and cannot renovate or make any changes without the owner’s approval.
Property prices may unexpectedly fall lower than the price locked in at today’s pricing.
Should I Opt for Rent-to-Own?
You should consider rent-to-own if you are unable to
get a home loan
, or pay for the down payment, but you are confident of having the monthly cashflow for the monthly payments.
The difference between a full property purchase down payment is approximately 10% of the property price versus 1-2% for the property price for 3 months rental down payment.
The choices for rent-to-own properties are limited in Malaysia, but there will be more RTO property projects launching in Malaysia soon.
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What is the Value of your Property / Real Estate?

How do you determine the market value of your house?
Often people wonder how the pricing decisions of houses or real estate on sale are made. Who decides how much a house is worth? and how do the banks decide how much your home is worth, when valuing your property for
re-mortgage
.
People’s perception of market value
People automatically think price is value, as we have all been subject to consumer culture ever since birth. We have been programed to accept and pay a fixed price for what we believe is value for the price that is paid.
Example: when you walk into a Nike store which displays a pair of running shoes for RM400. If you like the shoe and if it fits well you will pay the price of the shoe. Hence automatically you are assuming that price equals value.
What people don’t understand is that the notion of price equals value is not accurate. Especially when it comes to property.
So what is market value then?
Market value as defined by the International Valuation Standard Committee (IVSC)  as “ The estimated amount for which a property should exchange for at the date of sale between a willing buyer and a willing seller in an arm’s length transaction after proper marketing wherein the parties had acted knowledgeably, prudently, and without compulsion.
This definition has been adopted by valuation associations worldwide and is the basis of how a property valuer would assess a property. But this is different to how Real Estate Agents assess your property as agents tend to compare your properties with other listed prices on the market. This in its self is a flawed methodology.
Why listed prices are not a good indication of market value
Initial asking price is often inflated, as owners may only be testing the market to see what kind of reception they receive, and they may not even really want to sell in the first place.
Also sellers may have a deep emotional connection with their property, and hence their idea of market value is actually what we call “special value” which is based on their emotional attachment to the property.
So how do we accurately assess market value of a property?
One thing we have to realise is that estimating market value is not a science but more of an art. Property valuers do this for the bank every day and it combines the use of sound methodology and market experience
So what is this methodology we are talking about?
For residential properties, the most appropriate method of valuation is on a direct comparison approach. This method involves the comparison of the property to be valued with sales of similar properties. Comparison can be made in many forms including straight comparison, or analysis on a rate per area basis.
Firstly when using this method, it is essential that we compare like for like (apples with apples). So in theory if you were looking to assess the market value of your house and you find out that there were two identical houses which recently sold along your street for RM1,000,000 and RM 1,050,000 with all things being equal, chances are that your house is worth somewhere in the range of RM1,000,000 and RM1,050,000.
This would be in an ideal situation, however sometimes it can be difficult to find two similar/comparable investment properties to directly compare. Often there are differences in the quality of the building, the level of fit-out, the age of the building, the size of the building, the location etc.
When there are substantial differences, adjustments must be made to take into account these factors.
So when using this methodology, what are the comparison factors does one need to look at? Some of the more common factors include but are not limited to :
Size- How big is your house.
Location- Is your property in a desirable suburb/area.
Condition- What is the current condition of your house, Lots of repairs needed or newly renovated.
Age- How old is your house ( Usually tied in with condition of house)
Presentation- How well presented is it, or how good does it look
Position- Is it positioned along a busy road? Or positioned opposite a beautiful park.
Views- What type of views does the property have
Ultimately valuations are a matter of professional opinion and can sometimes be subjective especially when there is a scarcity of recent market evidence. So keep this in mind the next time you are either
looking for a new house
 to buy to live in or looking for an investment property to invest in.

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What real estate agents can do during Covid 19

With the MCO (movement control order) is effect, and new corona virus cases being reported everyday, the outlook doesn’t look good for the real estate industry. But with every great challenge there are new ways and technology available that can be adopted that will evolve the way the real estate industry operates for the future.
Real estate is normally stressful for clients and customers even without the coronavirus, so here are a few things that can be adopted once the lockdown has been lifted, and the infection rate improves.
1. Virtual experiences
With current technology available like video tech, virtual reality, & augmented reality, people can turn to virtual experiences when it comes to buying and selling homes during the coronavirus outbreak.  By selling homes in a virtual world, buyers will be able to get a feel of the property without having to physically be at the property.
2. Improve online listings with 3D scans of property
The use of 3D scans to create an open house experience will put you ahead of the competition. You can do this simply by using 360 cameras, or 3d mapping software like matterport. With a whole floor plan available in 3d, clients can go through a home virtually and get good idea of the property layout.
3. Host a virtual agent’s open house with self-shot video tour.
To host your own virtual open house for all your clients, you can easily just use a chat platform such as Face-time or even Facebook live with property negotiators doing a virtual walk through the property step by step. If you have your own personal branding
property website
, you can just include a link on your website.
4.  Virtual staging
You can use virtual staging to fill empty properties, so you don’t have to rely on a real furniture supplier putting real furniture in the property just for nicer photos, or getting the furniture out of the property later.  Its also more cost effective.
5. Video conferencing with clients
You should check in and review offers virtually using Zoom , where documents can be shared with your client and gone over together in real time.
6. Digital signing
Although not widely used yet digital signing like docusign is used and accepted in many developed countries. And the Covid 19 situation, may trigger a need to use e-signing, e-closing and mobile notary services more for the property industry in the future.
In this time of social distancing and uncertainty around  everything, there are still many ways possible to remain close to your clients. While
property lead generation
 for new clients may be much slower, its still very important to stay in contact with all your existing clients and let them know where the situation currently stands.
The world is changing quickly and people will need flexibility, so adopting new ways of doing business is the way forward.
So what effect does the corona virus have on the property market?
Malaysians generally hold back on purchases in the year of a crisis.
In 2002 transaction volumes fell 4.6% from the year before as the economy unraveled following the outbreak of SARS. The Global Financial Crisis of 2008 and subsequent outbreak of the H1N1 virus similarly resulted in a decline albeit by a marginal 1%.
But against the gloomy backdrop of a global pandemic, a stuttering global economy and the uncertainty surrounding the local economic impact of the Movement Control Order (MCO), it is worth noting that Malaysia has experienced and bounced back from similar “black swan” events before.
One important thing to note is that Malaysians return to the market in droves in the year immediately proceeding the crisis.
1999 saw a 21% increase in transaction volume while the SARS outbreak saw transaction volumes increase 5% and 21% in 2003 and 2004 respectively. This was again repeated in 2009 as the market rallied up 12%.
BNM’s Monetary and Fiscal Developments 2003 report notes that the impact of SARS was primarily on the services sub-sectors of tourism, transport and retail services. This persuaded the Government, in addition to interest rate cuts implemented by BNM, to provide a Special Relief Guarantee Facility of RM1 billion and special relief for housing loan repayments to workers in these sectors.
The above stats can be shared with your clients so they can decide when it may be the time for ready buyers to pick up quality properties at more attractive prices together and with cheaper credit.
Stay tuned with the
realestatemy.com/blog
 for more up-to-date tips and guides for real estate marketing professionals.


5 Technologies Real Estate Agents Need To Be Experts In

As a real estate agent, it’s important that you become comfortable with the latest technology. This is especially true if you’re an older agent changing careers. After all, many of the other new agents you’re competing with are just finished school, and already know their way around technology. If you want to compete, you will need to beat them at their own game. Here’s a list of 5 tools you should master to be a great real estate agent:

1. Mobile Devices
There are a lot of statistics out there to show just how central mobile devices are becoming to our daily lives. Smartphones now account for over 50 percent of global internet usage and mobile internet traffic is predicted to eclipse desktop traffic sometime next year. Tablets like the iPad are also growing quickly, with shipments increasing to global consumers.

2. Local Search
Due to the widespread use of mobile devices, people are constantly searching for local information. In fact, nearly half of consumers say they use their smartphones to research local businesses. As a result, search engines are doubling down on local search, integrating local listings and maps into their results. To capitalise on local search, make sure your real estate business has a local presence and that your
property website
 appear in the
Google search results
.

3. CRM (Client Relationship Management)
It’s not hard to see why: real estate agents have to account for dozens of clients and leads, all in different stages of the buying or selling process, all at the same time. CRM applications keep track of all of these people, helping you stay in touch with past customers, monitor current customers and deals, and nurture leads who may become future customers.
Real estate CRM systems
 can be used for a variety of tasks, including marketing automation, customer service, and, of course, storing all relevant contact information.

4. The Cloud
Doing business on paper can be very annoying for real estate agents, who need to be mobile and able to retrieve relevant paperwork at a moment’s notice. The costs of printing add up quickly, and organising records can be time consuming. Plus, these documents take up a lot of space, and chances are you won’t have more than a couple file cabinets at your office. Luckily, there are several services out there that allow you to store your files on their servers and access them from any machine. With “cloud” solutions like Google Drive, Dropbox, and Apple’s iCloud, you’ll get more storage space and fewer hardware and software costs. Plus, you’ll also have continuity across devices, meaning you can start a task or document on one device, and finish it on another.

5. Transaction Management and Paperless

Official contracts and transaction records are also starting to make the online transition. In fact, some agents put paperless and transaction management tools as the most important technologies in their business. With apps like DocuSign, you can securely transmit binding documents for clients to sign with their smartphone or tablet. If the idea of storing signatures and sensitive financial records in the digital ether makes you a little scared, consider this: a 2020 study revealed that your data is better protected in the cloud than it is on your hard drive or on-premises server.
While these technologies are invaluable for real estate agents, you shouldn’t let them distract you from your goals. Remember that these are just tools for running your business, not the business itself. “Real estate will always be a relationship business, but technology has changed how we create and maintain those relationships,” .
Stay tuned with the
realestatemy.com/blog
 for more up-to-date tips and guides for real estate marketing professionals.


What you need to know after buying a home in Malaysia

Before even grasping the keys to their new home, most people are already thinking ahead to renovations, furnishings and a housewarming party. However, there is a crucial step between
buying a property
 and moving in. It is to set up your utility services. Without water, sewerage services and electricity your new home will be totally unliveable. So here is what you need to know after buying a home in Malaysia.
How to register for water supply
The application process for water supply in Malaysia will vary depending on your state because it is under the authority of different companies. For instance, SYABAS (Selangor), PBA (Penang) and LAKU (Sarawak). Certain companies allow you to do the application online, but others are more traditional, and you have to pay a visit to their office. Check with the water company where your house is located to find out what options they offer.
As with any official application, you will have to prepare some documents. Typically, they are forms from the water company, a copy of the Sales and Purchase Agreement, and a copy of the owner’s identity card. If there is an existing water meter at the house, you have to apply for a transfer of ownership and get a new account where you will pay the stamp duty and deposit. If you install a new water meter, then you will have to pay for the installation.
How to apply for sewerage services
Indah Water Konsortium (IWK) handles the public sewerage system in Malaysia except for Johor Bahru, Kelantan, Sabah and Sarawak. The sewerage system in those areas is still under the responsibility of the local authorities. The charges vary according to the property type and the type of service the sewerage company provides such as septic tanks service or connected service. To apply or transfer ownership for sewerage service, prepare a copy of the first, second and last two pages of your Sales and Purchase Agreement and do it online or at their office.
How to apply for electricity
TNB is in charge of electricity supply in Peninsular Malaysia while SESB is for Sabah and SESCO for Sarawak. The overall process may differ slightly between these three companies. A quick check on their websites should tell you the payments, documents and forms you need to prepare.
Newly built house
If you’re buying a brand-new house, chances are your house has no electricity supply. The first thing you need to do is to download the necessary forms from the electricity company’s website and prepare the required documents. Then, hire an electrical contractor from the Energy Commission Electrical Contractor list to conduct a thorough safety inspection of the internal wirings in the house. The electrical contractor also requires some forms and documents which can be found on the website. Make sure to fill in your portion of the forms before he arrives.
When the electrical contractor is satisfied with his inspection, he will fill up his portion of the application form and submit it to the electrical company with your documents.
Once this is done, then you need to make the payments which are the connection charges, the stamp duty and the deposit. After that, the electricity company will be going over to your house to install the meter and connect your electricity supply. The connection charges depend on your home’s supply voltage level. As for the deposit, the electricity company usually collects the amount for 2 months which also depends on the type of property and voltage level.
Existing house
If you have bought a house with an existing electricity supply, it is not necessary to hire an electrical contractor. However, if the safety of the internal wiring is questionable, the electrical company will request that you arrange for an inspection.
A house with a functioning electricity supply means you will need to go through the change of tenancy process. That means filling up the forms that change ownership of the electricity account to your name and making the required payments.
If the electricity supply has been disconnected, you will have to download and fill up the required forms, prepare the necessary documents and pay the reconnection charges.
You might also find that you need to upgrade the voltage supply to your house from single-phase (230V) to three-phase (415V) as you have at least three air-conditioners. The process for this is similar to applying for a new account and the electricity company’s website should contain the details. The charges for the three-phase voltage supply is more expensive but you can be assured that the stability and reliability of your electricity supply will increase.
New account for tenants
If you have bought your house to be
rented out
, TNB has made things a little easier for you. It is now possible for landlords to register their tenant’s name for the electricity account. This puts the responsibility of paying the bills entirely on the tenant and the landlord is not liable if the tenant absconds. Just download the forms under change of tenancy, submit the application and make the payments. The deposit, in this case, will be paid by the tenant.
How to get garbage bins
Here is a bonus tip for those of you who have bought a brand new landed-property. Most municipal councils provide the first garbage bin for free. All you have to do is, bring your required documents and visit the municipal office to claim it.

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Why are foreigners buying property in Malaysia

Malaysia has long been a popular destination for foreign property buyers, and there are a number of reasons why this trend has continued.
One reason is the country’s relatively low cost of living compared to other countries in the region, such as Singapore and Hong Kong. Malaysia’s cost of living index is lower than the global average, making it an affordable place to live for foreigners who want to stretch their money further.
Another reason is Malaysia’s diverse and vibrant culture. The country is known for its mix of Malay, Chinese, and Indian influences, as well as its rich history and beautiful natural surroundings. This makes it an attractive place to live for those who are interested in exploring a new culture and way of life.
Malaysia is also known for its strong economy and political stability, which can be appealing to foreign property buyers. The country has a diverse economy with sectors such as manufacturing, tourism, and finance, and it has a relatively low unemployment rate. Political stability is also a factor, as Malaysia has a long history of peaceful transitions of power and a relatively low crime rate compared to other countries in the region.

Finally, Malaysia has a number of government programs and incentives in place to encourage foreign investment in the property market. These include the Malaysia My Second Home program, which allows foreigners to stay in the country for up to 10 years, and the Malaysia My Home Scheme, which provides financing options for foreign property buyers.
Overall, Malaysia’s combination of affordable living costs, diverse culture, strong economy and political stability, and favorable government policies make it an attractive destination for foreign property buyers. As a result, the country has seen a steady stream of foreign investment in its property market in recent years.


Why Property Developers Need Systems For Post Sales & Vacant Possession

As the property development industry grows and becomes more competitive, property developers are recognising the importance of providing excellent customer service to their buyers. One of the areas where customer service is particularly crucial is in the post-sales and vacant possession process. To effectively manage this process and provide a high level of customer service, property developers need a customer service helpdesk or
CRM solution
 to keep their customer supported while they wait for their property units to be complete.

Here are several reasons why property developers need a customer service helpdesk solution and CRM for post-sales and vacant possession:
Centralised Communication: A helpdesk solution provides a centralised platform for all communication between the property developer and the clients. This allows the property developer to track all interactions and quickly respond to any queries or concerns from clients.
Streamlined Processes: With a
helpdesk solution
, property developers can automate and streamline many of the processes involved in post-sales and vacant possession. This includes scheduling inspections, handling defect rectification, and responding to feedback.
Improved Transparency: A CRM helpdesk solution provides clients with a transparent view of the progress of their post-sales and vacant possession journey. This helps to build trust between the property developer and the client.
Enhanced Customer Service: By providing a helpdesk solution, property developers can offer their clients a high level of customer service. Clients can easily raise issues, track their progress, and receive timely updates on the status of their post-sales and vacant possession journey.
Better Record Keeping: A CRM helpdesk solution provides property developers with a record of all interactions with clients. This can help with legal disputes or provide an audit trail for compliance purposes.
Increased Efficiency: With a CRM helpdesk solution, property developers can automate many of the processes involved in post-sales and vacant possession. This helps to reduce the workload on staff and increase efficiency.

In conclusion, a customer service helpdesk solution is essential for property developers who want to provide an excellent post-sales and vacant possession experience to their clients. By providing a centralised communication platform, streamlining processes, improving transparency, enhancing customer service, improving record keeping, and increasing efficiency, property developers can build strong relationships with their clients and stand out in a competitive market. Looking for a software solution that handles high volume, supports load, and implements all the 6 reasons above? Your search ends now! At RealestateMY, we have partnered with Freshworks, providers of one of the best CRM solutions globally. With the right advice and assistance, we are here for you to implement a solution that will delight your customers!

Stay tuned with the
realestatemy.com/blog
 for more up-to-date tips and guides for real estate marketing professionals.


Why real estate agents need a CRM

Most agents think they are experts and know how to effectively nurture their prospects.  But until they get a property lead management system CRM, they won’t really understand what is the best ways to do so.
An experienced real estate agent is typically a professional who has steadily grown their business by building up their list of contacts and
promoting their personal brand
 and the niche they specialise in for some time, including and especially online via
digital marketing
. But a newer agent is just getting started in the business and learning how best to manage their leads. So as new property agents start interacting with their prospects via content on their
property website
 and providing their contact information, they will need to understand the best way to manage it all.
A
CRM for real estate
 agents combined with marketing strategies can do great wonders in terms of turning leads into sales.
Experienced real estate experts, will benefit from a solution that offers comprehensive organization of all their leads with seamless integration. The new property agents will probably have a system that is simple to learn and offers excellent automation capabilities to help them develop their lead nurturing strategies.
CRMs handle the time time-consuming tasks for agents so you can devote your energy to the many of other responsibilities a typical real estate agent will have.
The beauty of an effective CRM is that it essentially does the work for you. There are various benefits to the tools available, depending on your individual business goals, and research shows CRM software has the biggest impact on customer retention rates and customer satisfaction rates in businesses who use those tools.
When choosing a real estate CRM make sure to have these features:
An Intuitive system
Make sure your real estate CRM Is easy to use, intuitive, and a system you understand easily. Meaning, no matter how much or little technology experience you have, you will still be able to easily learn how to do things like add and update contact records, send automatic emails to your prospects, and set task reminders for yourself.
Easy Accessible
Choose a CRM that lets you manage your database of leads from wherever you are. Make sure you can easily access it from your mobile phone.
Customisable
Set your own marketing and sales goals to fit your individual and team needs. For example, if you’re an agency, having the capability to assign various qualified leads to your agents.
Marketing Automation
Previously time-consuming tasks like sending follow-up  emails  and other content  to your leads can be scheduled in advance which means even when you’re juggling several priorities, all of your prospects receive the same level of attention, with hours saved on your behalf.
Real-time Monitoring
You can see the activity of leads on your site, like which properties they viewed and which of your site pages they visited — in other words, vital details that can help you determine where your prospects are in the marketing funnel.
In short, a CRM exists to make the necessary tasks related to your real estate lead generation and management significantly easier. It streamlines communication with your prospects and team.  If you’re an agency or developer , lets you update lead information from virtually anywhere, and keeps your contacts organised so you can devote more of your precious time to nurturing the leads you’re confident will convert into new or recurring clients down the line.
Stay tuned with the
realestatemy.com/blog
 for more up-to-date tips and guides for real estate marketing professionals.


Why You Need To Provide Quality Property Content To Your Buyers & Sellers

The amount of
real estate information
 available out there to buyers and sellers can be overwhelming. If you’ve been wondering how to stand out from the crowd, there’s good news. And the secret is simpler than you may think.
What separates a great property agent from an average property agent is the quality of information and data they share with their clients.
Here are 7 reasons to always provide the highest quality of content to your property client base
:

1. It helps your clients make confident decisions.
You need to show that you are here to help your clients feel confident whether they are buying or
selling a property
.
The best way to do that is by answering their questions about both the property market and the buying/selling process. You do that by providing intelligent and meaningful content based on accurate data.
You also need to make sure you have a daily education plan for yourself that includes reading relevant
real estate industry blogs
, articles, websites and news media sources. When your clients’ meet you speak with confidence regarding the latest property data or trends, they will feel confident regarding your recommendation and their decision to work with you as their agent.

2. It helps you build trust with your client base.
Everyone knows that trust may be the most valuable commodity any business has. You don’t build trust by having the mindset of just making money. You build trust with the mindset that you are here to help your clients. After all, people can tell if you care more about yourself or more about making money than you do about them.
3. It shows you are an industry expert.
If you want clients to ‘like and trust’ you, you must be able to back up your statements with facts and figures and accurate
property data
. That’s why your content should always be based on actual data from a reliable source. This is key in becoming an authority and trusted resource for your clients.
4. It helps you be convincing to your clients
It is not enough just to share points of data with your customers. You must take the next step and bring insights to the numbers and visualise it. You need to help buyers and sellers understand what the data means to them and their families.
Having the ability to paint the full picture for them can help with common questions, objections, and debunking myths.
People are less likely to question someone when they are confident the person they are talking to knows what they are talking about.
5. It doesn’t make you look arrogant
Having industry awards or specialised areas of expertise that can help clients are great achievements. However, there’s a difference between bragging about your sales accomplishments and explaining how your certifications or achievements can help your clients.
Don’t just tell people what you’ve achieved. Show them how it will benefit them.

6. It gives you the opportunity to inform, not inflame.
Whether you are setting a price on a new listing with a seller or explaining why a
property valuation
 appraisal came in ‘short’ to a buyer, emotions become part of the equation. The only way to lessen the emotions of the negotiation process is to bring the conversation back to the data and logic of the situation. The only way to do that is to bring in the facts that underlie the actual situation.

7. It’s much more effective than cheese tarts
For many years, our industry has depended on frivolous content such as cheese tart recipes or movie trivia.
We have to stop being lazy and start sharing content that proves we know what is happening in the real estate market and why it is happening.
After all, we are applying for the job of “Top Real Estate Agent” or “Top Property Agent,” not Top Chef or for a spot on Masterchef.
Stay tuned with the
realestatemy.com/blog
 for more up-to-date tips and guides for real estate marketing professionals.