The context of the following conversation is Ash was happy to see his friend, and welcomed Cameron back from vacation with open arms.:
Ash says It was really nice to see Cameron back from vacation..
The friend responds Seems like he was gone for a while..
Ash responds He was. That's why I gave him a big hug..
The friend responds I bet he appreciated that..
Ash responds Not really. He was a bit sunburnt..
The friend responds That must have been a painful hug..