The context of the following conversation is Kendall sweetened the pot when he said that he would give the 1st place winner $500.:
Kendall says I added some money for the 1st place winner..
The friend responds How much money did you add?.
Kendall responds I sweetened the pot by saying I would give the 1st place winner $500..
The friend responds Wow! I bet they're all trying their best now..