The context of the following conversation is Alex saw the price of the laptop he wanted. He considered another choice.:
Alex says I really like this laptop.  It has everything I want, the perfect screen size, plenty of RAM, eight cores.....
The friend responds Yeah, it's awesome, but take a look at that price tag..
Alex responds How much is it? Oh no, I can't afford this!  I could buy a cheap used car for that price!.
The friend responds You sure could.  Or you could buy almost the same laptop with even more RAM from a different brand and have enough left over to buy a second one..
Alex responds Yeah, I think I need to compare a couple more choices, before I decide on buying one or the other..
The friend responds If you like, I am happy to help.  I love looking around this store..