The context of the following conversation is Jesse supported Tracy's cause. It was a good, honourable cause.:
Jesse says I'm going to go and help Tracy's campaign for her cause..
The friend responds That's really great of you..
Jesse responds Yeah, it's such an honourable cause..
The friend responds What is it for?.
Jesse responds I have no idea. I just saw that it had a lot of likes on social media..
The friend responds I guess it's the thought that matters..