The context of the following conversation is Ash was a public relations person who could make people look good even if they were not.:
Ash says I work as a public relations..
The friend responds I see. What exactly do you do?.
Ash responds I just make people look good even if they are not..
The friend responds That seems hard to do right?.
Ash responds I have my ways it seems to work well..
The friend responds Even if the person is horrible?.