The context of the following conversation is Even though they could hardly afford to do so, Ash saw a concert every weekend and always purchased tickets in the front row.:
Ash says I have a really bad habit..
The friend responds What is it?.
Ash responds I love to go to concerts. I go to concerts every weekend..
The friend responds That's a bit excessive..
Ash responds Yeah, but I always make sure to sit in the front row so it's an awesome experience..
The friend responds That sounds expensive..