The context of the following conversation is Ash got smacked in the face with the soccer ball during yesterdays game, but it didn't phase him.:
Ash says I got hit by a soccer ball in the face yesterday during the game..
The friend responds Did you get hurt?.
Ash responds It was nothing.  I get hit all the time..
The friend responds That's part of the game I guess..
Ash responds It's a contact sport so I expect to get hit and get injured..
The friend responds It requires a certain acceptance of the dangers to play the game..