The context of the following conversation is Ash wanted to make a cake for their birthday because they made the best cakes in town.:
Ash says I think I will make myslef a cake for my 21st birthday..
The friend responds You do make the best cakes!.
Ash responds Best in town most people would say but I don't want to have a big ego..
The friend responds They are no doubt the best in towns hands down!.