The context of the following conversation is Even though they could hardly afford to do so, Ash saw a concert every weekend and always purchased tickets in the front row.:
Ash says Maybe I should start saving some of my money..
The friend responds What do you spend it on ?.
Ash responds Well, I usually go to a concert every week..
The friend responds Really? Concerts can be expensive..
Ash responds I know, and I sit in the front row a lot..
The friend responds You probably could save money if you skipped a few..