The context of the following conversation is Austin could not think of an innovative way to accomplish his goal, so Austin reinvented the wheel.:
Austin says I literally could not figure out something innovative to help me with my goal of bringing in more customers..
The friend responds Sometimes it's best to go back to the basics. What made your business something that people liked to begin with?.
Austin responds That's what I kept coming back to. I went back to the beginning and put a new spin on it..
The friend responds Did it work? When I was in your shop yesterday, it was crowded..
Austin responds It definitely worked. I'm already thinking about how to expand upon it..
The friend responds Sometimes simple is better. People tend to overthink things..