The context of the following conversation is Robin was going to loose her family business but found that by reducing deficit by reducing expenditures the business would be able to stay in the family.:
Robin says We are in danger of losing our family business..
The friend responds What are you going to do?.
Robin responds I think if we can reduce expenditures, we can keep it..
The friend responds How are you going to that?.
Robin responds Mainly we'll have to cut non-employee hours and do more work ourselves..
The friend responds That will be hard, but worth it..