The context of the following conversation is Jesse selected the item they thought would be best, but they ended up picking the worst possible item somehow.:
Jesse says I bought this new spaghetti sauce and it looked great on TV but it tastes awful!.
The friend responds Oh no! Is it spoiled maybe?.
Jesse responds No the expiration date is a month from now.
The friend responds I'm so disappointed; I was excited about how great it might taste and everyone says they love this brand.
Jesse responds Maybe you got the wrong flavor.
The friend responds Maybe but I'm still never buying this brand again.