The context of the following conversation is Riley saw that the prices had increased by 15%. Riley left the store.:
Riley says I was just in there yesterday but I forgot my wallet so I couldn't buy the jacket I had wanted.  Today I went in and they had increased the price of the jacket by 15%..
The friend responds What did you do?.
Riley responds I just left the store. I wasn't prepared to pay that much more for the jacket..
The friend responds Maybe there was a sale and it ended..
Riley responds There's a sale every day at that store..
The friend responds Business is tough these days..