The context of the following conversation is Jordan quickly stopped. They were asked nicely and meant no offense.:
Jordan says I didn't realize how loud we were during the movie..
The friend responds I know, I guess we were being pretty chatty..
Jordan responds When that other person asked us to be quiet we obliged without protest though..
The friend responds Yes, true but I still feel bad don't you?.
Jordan responds Oh well, now we know for next time to keep it down..
The friend responds True, I don't want to feel embarrassed again..