The context of the following conversation is Addison took part in the struggle to make a great product. They put in extra hours.:
Addison says I've been putting in a ton of overtime this week..
The friend responds Why's that, Addison?.
Addison responds We need to open up a new product line, and I've been helping the R&D team come up with something truly unique this week..
The friend responds What kind of product are you making?.
Addison responds A new social media app that helps people connect after years apart. It should appeal to many older millennials..
The friend responds Yeah, that's a great idea! I can see why you've been working extra time on such an app..