The context of the following conversation is Ash gave Addison the appearance of virtue. In reality they were quite wicked.:
Ash says I really fooled Addison..
The friend responds What did you do?.
Ash responds She keeps buying me things because she thinks I'm a good guy..
The friend responds That's really not a nice thing to do..
Ash responds Maybe not, but it's free stuff..
The friend responds It will all come back to get you in the end..