The context of the following conversation is Although they tried their best to be friends with Kendall, Kendall never liked them.:
Kendall says I never liked them even though they tried to be my friend..
The friend responds Why don't you like them?.
Kendall responds They are so fake.  All they care about is what they wear and how popular they are at school..
The friend responds That's what's important to them..
Kendall responds That's not what I value so I rather not be friends with them..
The friend responds You will find like-minded people in time..