Indeed, the closest one can get to disclosure guidelines comes from a rather defensive post last year (10/27/15) from TV and culture writer Todd VanDerWerff after Zaid Jilani (AlterNet, 10/26/15) and others brought up the fact that VanDerWerff wrote a glowing endorsement of Hulu without disclosing that the video streaming service and Vox shared an investor in NBCUniversal.