By now, the outlines of the story are well-known: a staff of 7,500 slashed by 75%; a free-speech absolutism that welcomed banned users back to the platform, along with a surge of hate speech and misinformation; an advertising crisis in which more than half of Twitter’s top 1,000 advertisers shut their purses; and a confounding corporate rebrand that replaced Twitter and the familiar tweet with a literal Brand X.