Improvements in Advertising Devices.
Year: 1898

page_text: Improvements in Advertising Devices.
I, SIDNEY FRANCIS HOLLIS TAYLOR, of 181, Queen Victoria Street, in the City
of London, Artist and Lithographer, do hereby declare the nature of this inven-
tion to be as follows:-
This invention has reference to vessels, stands and the like which are used
as advertising devices and for displaying goods in shops and other places. In
one arrangement the cover of a vessel for containing spirits or the like is made
hollow and adapted to contain an illuminating device such as an incandescent
electric lamp. The cover may be of transparent or translucent material, such
as glass, having letters, words or devices marked thereon in any convenient
manner as by painting, staining, frosting or cutting. Or the cover may be of
opaque material with letter-shaped or other holes therethrough or with similar.y
shaped parts rendered transparent or translucent. If desired the illuminating
device may be arranged within a moving or rotatory multi-coloured or other
transparent or translucent tube which may be driven by an electric motor or
other driving means contained within the cover. Covers of this kind may be
adapted to fit existing vessels. The base or foot of a vessel or the like as well
as, or instead of, the cover may be similarly made to serve as an advertising
device, such base or foot being, if desired, made separate from the vessel.
Stands consisting of several trays, arranged in tiers or otherwise, may be made
to serve as advertising devices by making their stems of tubes of metal or other
opaque material having letter-shaped or other perforations through which light
from electric lamps or the like arranged within is caused to pass. The stems
may, in some cases, be of glass or other transparent or translucent material and
be provided internally with moving or rotatory tubes besides the illuminating
device.
I, SIDNEY FRANCIS HOLLIS TAYLOR, of 181, Queen Victoria Street, in the City
of London, Artist and Lithographer, do hereby declare the nature of this inven-
[Price 8d.]

page_text: tion and in what manner the same is to be performed to be particularly described
and ascertained in and by the following statement:―
This invention has reference to vessels, stands and the like which are used as
advertising devices and for displaying goods in shops and other places. Refer-
ring to the accompanying illustrative drawings Fig. 1 is an elevation of the
cover of a vessel for containing spirits or the like; the cover 1 is made hollow
and with a flange 1 that fits into or around a corresponding flange on the
vessel.
The cover is of translucent material, such as frosted glass and has marked on
it the word "whiskey." Any desired letters, words, or devices may be marked
on the cover in any convenient manner, as by painting, staining, frosting or
cutting, but in the example, the word "whiskey is formed by cutting. Within
the cover is mounted an illuminating device such as one or more incandescent
electric lamps 2, the conducting wires or leads 2* of which pass through perfora-
tions in the upper part of the cover.
Fig. 2 is an elevation of a cover made of opaque material such as metal, with
letter-shaped holes 1" therethrough or with similarly shaped parts rendered trans-
parent or translucent. The cover may be of glass, silvered or otherwise coated
internally, portions of the coating being removed in the form of words or devices
that allow of the light from the lamps to pass through.
If desired, the illuminating device may be arranged above, below or within
a moving or rotatory multi-coloured or other transparent or translucent tube,
which may be driven by an electric motor or other driving means contained
within the cover; or in place of said tube, there may be used a device that will
reflect light, such as a curved or other plate or plates, consisting of or supporting
colored metal foil or the like. Covers of this kind may be adapted to fit exist-
ing vessels.
The base or foot of a vessel or the like, as well as, or instead of, the cover,
may be similarly made to serve as an advertising device, such base or foot being,
if desired, made separate from the vessel.
Fig. 3 illustrates a vessel provided with such a base.
Figs. 4 and 5 illustrate in elevation and section respectively a stand for sup-
porting goods and arranged to serve also as an advertising device. Fig. 6 is a
detail view. The stand consists of several trays 3, arranged in a tier upon a
stem 4 formed of a tube of metal or other opaque material having letter-shaped.
or other perforations 4" through which light from electric lamps or the like
arranged within is caused to pass. The stem may be of glass or other trans-
parent or translucent material and is or may be provided internally with moving
or rotatory tube 5 (see Fig. 6) enclosing the illuminating device. The tube 5
is mounted in a suitable bearing near the bottom and is provided with a worm
wheel 7 that gears with a shaft 8 driven by a clockwork motor 9. The conduct-
ing wires or leads pass up through the tube 5, the lamps being suspended from
cross bars 10 attached to the upper part of the stem 4 which may if desired, te
fitted as shown, with a cover 1 of the kind illustrated in Fig. 1 or Fig. 2. The
lamps 2 shown in Figs. 1 and 2 may, as before mentioned, be arranged within
or above or below moving tubes, which may be similarly arranged to the tube 5
just described. The words, letters or other devices may be formed by making
a series of perforations through the cover or stem in the manner indicated in
Fig. 7.
Instead of placing lamps within a tube, a strip of bright metal bent to a semi-
circular form in section and provided with hook-like arms at its upper end may
be fitted within the tube, on the upper edge of which the hook-like arms will
rest, the arrangement being such that it will reflect light in the desired
direction.
°
A semi-circular or other reflecting device of this kind may be arranged to
rotate after the manner of the tube 5, the illuminating devices being arranged
above or below it or both above and below it. I prefer to provide a rotating

page_text: reflector with short pins and adapted to work in bearings fixed at the top and
bottom of the outer tube and so arranged that light may pass up or down to the
reflecting device. The clockwork or other driving means may be geared to the
upper or lower of the above mentioned pins. With such an arrangement light
from the illuminating device will be alternately shut off and reflected in the
desired direction.
. Having now particularly described and ascertained the nature of the said
invention, and in what manner the same is to be performed I declare that what
I claim is:-
1. An advertising device consisting of a cover, stem or base for a goods-
displaying vessel or stand, said cover, base or stem being provided with letters,
words or other devices and means for illuminating substantially as described
with reference to and shown in the accompanying drawings.
2. An advertising device consisting of a cover, stem or base for a goods-
displaying vessel or stand, said cover, base or stem being provided with letters,
words or other devices and means for illuminating and imparting a moving effect
as described and illustrated.