An Improved Method of and Means for the Displaying of Advertisements and the like.
Year: 1891

page_text: Date of Application, 18th Dec., 1891
Complete Specification Left, 17th Sept., 1892-Accepted, 5th Nov., 1892
PROVISIONAL SPECIFICATION.
An Improved Method of and Means for the Displaying of
Advertisements and the like.
I, JAMES WILLIAM BENNETT of 41 Eastcheap London in the County of
Middlesex, Advertisement Contractor, do hereby declare the nature of this inven-
tion to be as follows:-
My invention relates to an improved method of and means for the displaying of
advertisements, and the like, especially applicable to sandwich boards and walking
advertisements.
My said invention may be employed in connection with hats, and in this case I
cut out a portion of the front of a silk or other hat, and insert a piece of metal
or other material within or against the interior side of the space thus left. The
letters or design of the required advertisement are cut out of said inserted piece,
and white or coloured paper is pasted or affixed to the back of the same, so that a
light placed behind said letters or design will shine through the paper and so
produce a striking effect.
I may, in some cases, construct a hat of metal or any suitable substance, and the
letters or design of the advertisement or the like may also be cut directly out of
the material of the hat. Coloured glass or any suitable transparent or semi-
transparent medium may be employed instead of paper.
I do not confine myself to the position nor to the size of said advertisement or
design. There may be one or more repetitions of the same or there may be other
advertisements or designs at the back or sides of the hat, and in some cases they
may be continued as a band completely around said hat.
I supply the light preferably by means of a suitable lamp or candle holder, con-
taining the light, and inserted through an aperture in the crown of the hat, and held in
position by a bracket or the like; but do not confine myself to any particular
form of lamp. The necessary light might be obtained from an incandescence glow
lamp, the electric current being derived from a primary battery or accumulator.
I may apply the same principle to sandwich boards or the like, in which case the
letters or design would be cut out, and white or coloured paper, glass, or any suitable
medium inserted or affixed behind, on the inside face of the board. In this example
two or more lights may be employed for giving greater brilliancy and increasing the
required effect.
It is obvious that for theatrical or other advertisements my invention will be
especially applicable, as, under the present system, bills and placards are practically
useless after dusk.
FREDK. WALKER,
11, Furnival Street, Holborn, London, E.C., Agent for the Applicant.
COMPLETE SPECIFICATION.
An Improved Method of and Means for the Displaying of
Advertisements and the like.
1, JAMES WILLIAM BENNETT, of 41 Eastcheap, London, in the County of
Middlesex, Advertisement Contractor, do hereby declare the nature of this inven-
tion and in what manner the same is to be performed, to be particularly described
and ascertained in and by the following statement:―
My invention relates to an improved method of and means for the displaying of

page_text: advertisements and the like especially applicable to sandwich boards and walking
advertisements.
Now according to this invention I take a piece of sheet metal or other suitable
material and cut the design or letters forming the advertisement out of the same,
at the back of the said metal I then attach white or colored paper glass or other
suitable transparent or translucent material so that on placing a light behind the
said metal or other material an illuminated design is displayed producing a striking
effect, and in order that my said invention may be the better understood I will
proceed to explain the same with reference to the accompanying sheet of drawings
in which
Figure 1 represents my invention for displaying advertisements applied to
a hat
Figure 2 is section of the same hat.
Figure 3 is front view of an advertisement board to which my invention is
applied.
Figure 4 is section of the same.
The same letters denote the same parts in all the figures.
a is the hat, the advertisement board, e strip of metal or other suitable material
inserted in the hat a or attached to the back of the board b. The advertisement d
is cut out of the strip of metal or other material c and a piece or pieces of plain or
colored paper, glass, mica, or other transparent or translucent material attached to the
back or front thereof,/is a lamp to illuminate the advertisement, g bracket for holding
the same, are slots cut in the board to allow the advertisement to show through,
kcase to protect the lamps, from the wind. The hat a may be made of metal
instead of the ordinary materials and the advertisement may be displayed at the
front, back, or sides of or all round the same.
Instead of cutting the letters or design out of a strip of metal I may cut the
design out of the body of the hat or advertisement board itself and secure the
paper or glass to the back or front thereof.
Incandescent electric lamps may be used to give the necessary illumination, a
primary battery or accumulator being used to furnish the electricity for the same.
I do not confine myself to the exact details shewn on the drawings as these
may be varied within wide limits without departing from the principle of my
invention but,
Having now particularly described, and ascertained the nature of my said inven-
tion, and in what manner the same is to be performed, I declare that what
I claim is
1st. The improved method of displaying illuminated advertisements and the like
by means of letters or a design cut out of sheet metal or other suitable material
having a transparent or translucent material attached thereto and illuminated by
a lamp or other source of light all substantially as herein before described.
2nd. The improved means for displaying advertisements and the like substantially
as described and shewn in the accompanying drawing.
Dated this 17th day of September 1892.
FREDK. WALKER,
11, Furnival Street, London, E.C., Agent for the Applicant.