Improved Means of Advertising.
Year: 1891

page_text: Date of Application, 4th Nov., 1891
Complete Specification Left, 3rd Aug., 1892-Accepted. 4th Nov., 1892
PROVISIONAL SPECIFICATION.
Improved Means of Advertising.
I JAMES ARMSTRONG of 33 Park Hill Clapham in the County of Surrey
Gentleman do hereby declare the nature of this invention to be as follows:-
I construct a water-wheel of any desired shape or size which is worked by water
from any suitable source. The wheel works in a water tight tank and has a shaft
on which are suitable wheels the top of the wheel is covered with a hood or casing
to prevent waste of water which is supplied in regulated quantities so as to produce
an automatic action which allows the advertisments to be stationary a sufficient
time to be read. The waste water may be run into a separate cistern and used for.
household purposes or it may be run into the closets or drains.
For advertising purposes I connect a water wheel or clock work or any other
suitable motive power with a frame or case of any desired shape or size in which are
openings made to scale which admits of an easy interchange of advertisments into
these openings are placed glass or any other suitable material bearing the advertis-
ments which is thereby rendered visible.
When required to be shewn at night or in a dark place a suitable light is put
inside the frame. The advertisments may be coated with any suitable transparent
compound and may be attached to the frame or case without glass.
The frame or case may be portable and may also be stationary without being
attached to the water wheel or other motive power.
Dated this 4th day of November 1891.
COMPLETE SPECIFICATION.
Improved Means of Advertising.
JAMES ARMSTRONG, of 33, Park Hill, Clapham, in the County of Surrey,
Gentleman, do hereby declare the nature of this invention and in what manner the
same is to be performed, to be particularly described and ascertained in and by the
following statement:-
My invention relates to improved means for advertising, and comprises the
combination, with a cylindrical, polygonal or other suitably shaped frame or case in
which the advertisements are mounted, of a convenient motor whereby the said.
frame or case will be partially rotated at suitable intervals so as to repeatedly change
the advertisements presented to view, whilst allowing them to remain stationary
for a sufficient time to admit of their being read or examined.
My said invention also comprises other improvements hereinafter specified.
In the accompanying drawings I have shown how my said invention may be¸
conveniently and advantageously carried into practice.
Figure 1 is a side elevation, partly in vertical central section, of one form of my.
improved advertising apparatus.
Figure 2 is a horizonal section on the line x, x, Figure 1.
Figure 3 is a vertical central section on the line y, y, Figure 2, drawn to an
enlarged scale.
Figure 4 is a vertical section on the line y', y', Figure 3.
Figure 5 is a plan, also drawn to an enlarged scale, of the clockwork or motor
mechanism hereinafter described.

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construction.
vertical section on the line y, y, Figure, snowing detans oL
Figure 7 is a side elevation, and
Figure 8 a horizontal section, both drawn to a still further enlarged scale, showing
the means for securing the advertisements in the frame or case.
Figure 9 is a vertical central section, and
Figure 10 a horizontal cection on the line ', ', Figure 9, showing another form
or modification of my improved apparatus.
Like letters indicate corresponding parts throughout the drawings.
A is the frame or case in which the advertisements are mounted. This frame or
case is pivoted upon a ball or sphere B supported in a cup or bearing C secured in
the upper end of a vertical rod or tube D, which firmly secured at its lower end
in a base or foundation-plate E. The said frame or case A is, moreover, restrained
from lateral movement by means of spherical rollers or balls F held in an annular
groove or recess in the lower end of the said frame or case A. and bearing against
the tube D. The friction between the said frame or case and its support is, there-
fore, very slight, and consequently but a small force is required to turn the said
frame or case about its axis.
G is the clockwork or motor mechanism for intermittently rotating the frame or
case A. This mechanism comprises a shaft or arbor H which is connected by a
suitable train of wheels with the fusee of the clockwork, and on which is fixed a bevel
wheel J having teeth around one-half of its periphery, which are adapted to engage
with the teeth of a bevel wheel K secured to the underside of the frame or case A.
On the shaft H is also fixed a wheel I, having teeth around one-half of its periphery
adapted to engage with a pinion M on the arbor of an escapement-wheel N.
The frame or case A is provided on its underside with a series of projections or
studs P, and a stop-lever pivoted at Q to the frame of the clockwork G, is
adapted to engage with one or other of the said studs P as shown, the said lever
being held in engagement therewith by a spring Q. A pin J¹ fixed in and
projecting from the wheel J is arranged to act upon the lever Q in the rotation of
the said wheel and thus disengage the said lever from the stud P to permit the
rotary movement of the frame or case A.
The frame or case A is also provided on its underside with a series of inclined
projections R, which operate, as hereinafter described, in conjunction with a roller S¹
carried by a spring S firmly attached to the frame of the clockwork, so as to retard
the rotary movement of the frame or case A just before such movement is arrested
by the engagement of the lever Q with one or other of the studs P, and to
facilitate the re-starting of the said frame or case A on the release thereof from the
lever Q.
The operation of the apparatus above described is as follows, viz. :-The parts
are shown in the position which they occupy when the lever Q is about to be moved
by the pin J' to release the frame or case A. The clockwork being wound up, the
shaft H and wheel J will be rotated thereby in the direction indicated by the
arrows in Figures 4 and 6. In the first part of this rotary movement the pin J'
will strike the lever Q and turn the same about its pivot Q and thereby disengage
it from the stud P, Figures 3 and 4. The wheel J will then engage with the bevel
wheel K and move the frame or case A about its axis through the required angle.
When this movement is nearly completed, the next incline R will come in contact
with the roller S' and will press down the spring S until the next stud P comes
against the stop-lever Q, whereby the movement of the frame or case A is arrested.
The wheel J a this time moves out of gear with the wheel K, and the wheel L at
the same time moves into gear with the pinion M, so that the action of the clock-
work, while not in use for turning the frame or case A, is controlled by the
escapement.
It will be seen that, when the movement of the frame or case A is arrested by
the stop-lever Q, the lowermost part of one of the inclines R rests upon the roller S'
a short distance in advance of the vertical plane in which the axis of the said roller

page_text: is situated; therefore the spring S and roller S¹, when the parts are in this position,
tend to move the frame or case A. forward, and consequently, when the latter is
released from the lever Q, will assist in setting the said frame or case in motion.
The frame or case A is made with openings to receive the advertisements, which
are placed upon sheets or plates of glass or other suitable material. To facilitate
the interchange of advertisements, I provide at the top and bottom of each of the
said openings, guide-pieces a, Figures 7 and 8, between which the sheet or plate with
the advertisement thereon can slide freely; and I provide vertical strips 6 of wood
or other suitable material between the openings for the purpose of holding the
advertisement plates securely place. These holding strips are secured to the
frame A by means of screws, as at c, or by other suitable fastenings, so that they
can be very readily removed and replaced. Therefore, when an advertisement is to
be taken out and another advertisement put in its place, it is only necessary to
remove the corresponding strip 6 and withdraw the old advertisement plate from its
opening, and then to slide the fresh advertisement plate into the said opening and
replace the said holding strip. This part of my invention is also applicable to
stationary advertising frames or cases.
The wheels J and L may have teeth around any other proportion of their
periphery, and the bevel wheel K can be differently proportioned relatively to the
wheel J, according to the movement which it desired should be imparted to the
frame or case A.
To enable the advertisements to be seen at night or in dark places, I mount the
said advertisements on glass or other suitable transparent or translucent material,
and I put a light within the frame or case A. For this purpose, I find it
advantageous to attach gas-burners T to the central tube D, and to connect this
tube by a pipe U with a gas-supply pipe; or to attach to the central rod or tube
one or more electric lamps connected with any suitable source of supply. The
central tube, in the latter case, will serve for enclosing and supporting the electrical
conductors. I sometimes provide in a similar manner for lighting up from the
interior a stationary advertising frame or case, such as I have herein described.
I sometimes provide for utilizing the heat in the frame or case A for assisting the
rotation thereof by the clockwork or other motor. For instance, 1 attach to the
interior of the revolving frame or case A at the top thereof, a device which is so
constructed that the heated air rising within the said frame or case and impinging
upon the said device, will tend to rotate the said frame or case.
I can,
if desired, provide for imparting the required intermittent rotary motion to
the aforesaid frame or case A by means of a water-wheel or other suitable motor.
For instance sometimes employ, for this purpose, a water-wheel of any desired
shape and size, which is worked by water from any suitable source. This wheel
works in a water-tight tank, and has a shaft on which are suitable wheels, the top
of the wheels being covered with a hood or casing to prevent waste of water, which
is supplied in regulated quantities so as to produce an automatic action, whereby
the advertisements are allowed to remain stationary for a sufficient time to be read,
and are intermittently rotated. The waste water may be run into a separate cistern
and used for household or other purposes, or it may be run into the closets or
drains.
In Figures 9 and 10, I have shown an apparatus constructed in this manner.
The base E forms the tank in which works the water-wheel V. The advertisement
frame A is, in this case, mounted upon a vertical spindle A¹ supported in bearings
in a bracket W, which is also provided with a bearing for the axle V₁ of the
wheel V. This axle is connected by bevel pinions d, d' with the said spindle A¹.
e is an inlet-pipe for the water, and f is an outlet through which the water is
discharged from the tank E. The buckets of the wheel V are made with perfora-
tions at V and the sides of the wheel are made of such diameter that they extend
beyond the buckets. By this arrangement I more effectually ensure the proper
working of the apparatus, as, when one of the buckets is filled, should the weight of
the water therein be insufficient to move the mechanism, the water, continuing to

page_text: flow from the pipe e, will run through the holes at V into the next bucket, and
this extra weight will be applied to the mechanism. When the required weight of
water is collected in the wheel V, the frame A will be rotated thereby until, by the
inversion of the buckets, the water is discharged therefrom. The mechanism will
then remain stationary until other buckets are filled, when it will be again operated,
and so on.
The advertisements may be coated with any suitable transparent compound, and
may, if desired, be attached to the frame or case without glass. The frame or case
may be made portable, or it may be permanently fixed in any desired position.
It is evident that my improved frame or case may be of any suitable shape
according to the position which it is to occupy.
Having now particularly described and ascertained the nature of my said inven-
tion, and in what manner the same is to be performed, I declare that what I
claim is :-
:-
1st. An advertising apparatus comprising a frame or case in which the advertise-
ments are mounted, and a motor so combined therewith that it will impart inter-
mittent rotary motion to the said frame or case, substantially as hereinbefore
described and for the purpose specified.
2nd. A frame or case for holding advertisements, provided with guides for each
advertisement-plate and with means for securing the advertisement-plates therein
whilst permitting the easy interchange of advertisements, substantially as herein-
before described.
3rd. An advertising frame or case, such as I hereinabove described, provided
with readily removable advertisement plates or tablets and arranged to be inter-
mittently rotated upon a central rod or tube serving for the supply of gas or
electricity to one or more lights within the said frame or case.
4th. The improved advertising apparatus constructed substantially as described
with reference to the accompanying drawings and operating as, and for the purposes,
above specified.
5th. The modification of my invention in which I provide for utilizing the heat
generated in the frame or case (by the gas or other burner or burners) for assisting
in the rotation thereof, substantially as described.
6th. The modification of my said invention wherein I provide for the inter-
mittent rotation of the advertising frame or case by means of a water-wheel,"
substantially as described.
Dated the Third day of August 1892.
D. YOUNG & Co., .
11 & 12, Southampton Buildings, London, W.C.,
Agents for the Applicant.