Improved Means for Attracting Attention to Advertisements.
Year: 1890

page_text: Date of Application, 6th Jan., 1890
Complete Specification Left, 4th Oct., 1890-Accepted, 8th Nov., 1890
PROVISIONAL SPECIFICATION.
Improved Means for Attracting Attention to Advertisements.
We, GEORGE RICHARD HOLDING, of 223 Clarence Road, Kentish Town in the
County of Middlesex, Commercial Traveller, and BoVRIL LIMITED of 30 Farringdon
Street in the City of London, do hereby declare the nature of this invention to be as
follows:-
This invention has reference to a contrivance in connection with advertisements
placed in public vehicles, which will serve to add attractiveness to such advertisements,
and to direct the attention of the passengers thereto.
The invention consists in forming some essential part or feature of the repre-
sentation which forms the advertisement, moveable, so that the vibration set up by
the movement of the travelling vehicle will automatically cause the oscillation of the
said part or feature, and will thereby attract attention to the signs, words, or other
indications constituting the advertisement. As an example, suppose the advertisement
to consist of a representation. of a full face human figure holding in its hand the
article sought to be advertised; the eyeballs may be painted upon a movable backing
pendent behind the eye sockets, which are pierced in the main body of the repre-
sentation. When such a representation is suitably framed, & mounted, say, in a
railway carriage, the motion of the train will automatically cause the movable part
carrying the eyeballs to oscillate, thereby producing a movement of the eyes within
their sockets, so as to give them the appearance of regarding the object to be advertised
and the passengers alternately, for the purpose of calling the latter's attention to the
former.
It will be obvious that other features of the representation besides the eyes
may be made capable of receiving motion automatically on the movement of the
vehicle.
A suitable stop to prevent excessive oscillation is provided.
NEWTON & SON,
Agents for the Applicants.
COMPLETE SPECIFICATION.
Improved Means for Attracting Attention to Advertisements.
We GEORGE RICHARD HOLDING of 223 Clarence Road, Kentish Town in the
County of Middlesex, Commercial Traveller, and BoVRIL LIMITED of 30 Farringdon
Street in the City of London, do hereby declare the nature of this invention and in
what manner the same is to be performed, to be particularly described and ascertained
in and by the following statement :—
This invention has reference to a contrivance in connection with advertisements
placed in public vehicles, which will serve to add attractiveness to such advertisements,
and to direct the attention of the passengers thereto.
°
The invention consists in forming some essential part or feature of the repre-
sentation which forms the advertisement, moveable, so that the vibration set up by
the movement of the travelling vehicle, will automatically cause the oscillation of the
said part or feature, and will thereby attract attention to the signs, words, or other
indications constituting the advertisement. As an example, we have illustrated in
the accompanying drawing (Fig. 1) a representation of a full face female figure,
holding in its hand the article sought to be advertised, the eyeballs of which are
represented upon a movable backing pendent behind the eye sockets, which are
pierced in the main body of the representation.

page_text: Fig. 2 represents the back view of the picture with the empty eye sockets (the
pendent backing A whereon the eyeballs are depicted being removed), and a
recess B, which acts as a stop for the pendent backing, and prevents excessive
oscillation.
Fig. 3 is a sectional plan on line X X of Fig. 2.
Figs. 4 and 5 are front and side views of the pendent hacking carrying the
moveable feature.
When such a representation is suitably framed and mounted, say, in a railway
carriage, the motion of the train will automatically cause the movable part Å
carrying the eye-balls to oscillate, thereby producing a movement of the eyes
within their sockets, so as to give them the appearance of regarding the object to
be advertised, and the passengers alternately, for the purpose of calling the latter's
attention to the former.
It will be obvious that other features of the representation besides the eyes
may be made capable of receiving motion automatically on the movement of the
vehicle.
Stops for preventing excessive oscillation may be variously arranged; for instance,
stop pins may be employed, or a strap across the pendent backing, or any other
contrivance which will limit the swing of the pivotted part, and keep the movable
feature from becoming entirely hidden.
Having now particularly described and ascertained the nature of the said inven-
tion and in what manner the same is to be performed, we declare that what we
claim is
Means for attracting attention to advertisements substantially as herein shown and
described, consisting of a representation and a feature or features, or some essential
part thereof, movably arranged, and capable of oscillation by reason of the vibration
of the vehicle wherein the representation is mounted.
Dated this 3rd day of October 1890.
NEWTON & SON,
Agents for the Applicants.