A NEW OR IMPROVED MODE AND MEANS OF EXHIBITING PROVISIONAL SPECIFICATION EXHIBITING OR GIVING PUBLICITY TO TRADE MARKS AND ADVERTISE- MENTS
Year: 1874

page_text: LETTERS PATENT to William Brownlic, of the City of Glasgow, in the
County of Lanark, North Britain, Show Tablet Manufacturer, for
the Invention of "A NEW OR IMPROVED MODE AND MEANS OF EXHIBITING
PROVISIONAL SPECIFICATION left by the said William Brownlie at
the Office of the Commissioners of Patents, with his Petition, on
the 26th September 1874.
I, WILLIAM BROWNLIE, of the City of Glasgow, in the County of
Lanark, North Britain, Show Tablet Manufacturer, do hereby declare
the nature of the said Invention for "A NEW OR IMPROVED MODE AND
MEANS OF EXHIBITING OR GIVING PUBLICITY TO TRADE MARKS AND ADVERTISE-
MENTS," to be as follows:-
This Invention lias reference to new or improved constructions and
applications of advertising or show cards, whereby these, in addition to
being ornamental, may be rendered more useful than show cards have

page_text: been as hitherto constructed, and the nature and novelty of the Invention
consist in making these show cards or tablets in the form of useful and
ornamental trays, "waiters," or salvers in any usual shape preferably of
sheet iron, cut to the size required, and blocked, embossed, or pressed
into shape between dies or matrices in the usual manner adopted for
shaping similar metallic articles; but they may be made of any similarly
suitable metal or material, such as porcelain or glass, and when formed
of sheet iron they are japanned, painted, or varnished in the usual
manner, and at the same time under these improvements they have
painted, printed, embossed, or otherwise formed on their inner or exposed
upper side the device of any desired trade mark, or name of any person
or firm, or other advertisement, combined or separately, in gold, bronze,
or ornamental colouring in slight intaglio or relief, to which publicity is
desired to be given, all executed in the manner usually adopted for
painting and ornamenting such metallic porcelain, glass, or other similar
articles. The other parts of their surface and borders or edges may be
ornamented in any manner, as heretofore; and in addition to their
usefulness as trays, waiters, or salvers under these improvements, and
for convenience of exposure as an advertising medium, they may have
holes bored through their outer rim or edge to admit of their being hung
round the walls of a room or elsewhere by rings, hooks, pegs, or other-
wise for that purpose. Show cards or tablets of this description will
possess two special features of utility, viz., they will serve to advertise
the trade mark or name of any firm or individual, and identify them
with any particular manufacture or class of goods or vendible articles,
and at the same time they may be used as service trays, waiters, or
salvers for the very articles they advertise (or others); and they are
peculiarly applicable and useful for displaying and advertising the trade
marks and qualities of goods sold by distillers, brewers, wine merchants,
grocers, preserves manufacturers, and others, as in addition to their
usefulness as an advertising medium they are well adapted for extensive
use in hotels, restaurants, and refreshment rooms, and for retailers of
wines, beers, and spirits, combining in fact an advertising or show card or
tablet and a service tray," waiter," or salver, which will effect considerable
economy to extensive users of these articles.
Another modification of this Invention consists in the application of
the trade marks, name, or other advertisements to and upon the tops of
small tables used in restaurants and other places of refreshment, all in

page_text: the manner described in reference to trays, thus giving a very effective
and convenient means of advertising.
The novelty of this Invention thus substantially or mainly consists in
the adaptation of use of trays, waiters, or salvers, and small table tops or
other similar articles as a means or medium of advertising_trade marks,
names of persons or firms, or other advertisements, as hercin set forth.
SPECIFICATION in pursuance of the conditions of the Letters Patent,
filed by the said William Brownlie in the Great Seal Patent Office
on the 24th March 1875.
TO ALL TO WHOM THESE PRESENTS SHALL COME, I, WILLIAM
BROWNLIE, of the City of Glasgow, in the County of Lanark, North
Britain, Show Tablet Manufacturer, send greeting.
WHEREAS Her most Excellent Majesty Queen Victoria, by Her
Letters Patent, bearing date the Twenty-sixth day of September, in the
year of our Lord One thousand eight hundred and seventy-four, in the
thirty-eighth year of Her reign, did, for Herself, Her heirs and
successors, give and grant unto me, the said William Brownlic, Her
special licence that I, the said William Brownlie, my executors, admini-
strators, and assigns, or such others as I, the said William Brownlie,
my executors, administrators, and assigns, should at any time agree
with, and no others, from time to time and at all times thereafter
during the term therein expressed, should and lawfully might make,
use, exercise, and vend, within the United Kingdom of Great Britain
and Ireland, the Channel Islands, and Isle of Man, an Invention for
"A NEW OR IMPROVED MODE AND MEANS OF EXHIBITING OR GIVING PUBLICITY
TO TRADE MARKS AND ADVERTISEMENTS," upon the condition (amongst
others) that I, the said William Brownlie, my executors or adminis-
trators, by an instrument in writing under my, or their, or one of
their hands and seals, should particularly describe and ascertain the
nature of the said Invention, and in what manner the same
to be performed, and cause the same to be filed in the Great Seal
Patent Office within six calendar months next and immediately after
the date of the said Letters Patent.
was

page_text: NOW KNOW YE, that I, the said William Brownlie, do hereby declare
the nature of my said Invention, and in what manner the same is to be.
performed, to be particularly described and ascertained in and by the
following statement in writing, that is to say:―
4
C
My said Invention has reference to new or improved constructions
and applications of advertising or show cards, whereby these, in addition
to being ornamental, may be rendered more useful than show cards have
been as hitherto constructed, and the nature and novelty of the Invention
consist in making these show cards or tablets in the form of useful and
ornamental trays, waiters," or salvers, preferably of sheet iron, cut
to the size required, and blocked, embossed, or pressed into shape
between dies or matrices in the usual manner adopted for shaping
similar metallic articles, but these show cards or tablets may be made of
any similarly suitable metal or material, such as porcelain or glass, and
may be formed of any usual or desired shape. When formed of sheet
iron they are japanned, painted, or varnished in the usual manner, and
at the same time under these improvements they have painted, printed,
embossed or otherwise formed on their inner or exposed upper side or
surface the device of any desired trade mark, or name of any person or
firm, or other advertisement, combined or separately (to which publicity
is desired to be given) in gold, bronze, or ornamental colouring in slight.
intaglio or relief, all executed in the manner usually adopted for painting
and ornamenting such metallic porcelain, glass, or other similar articles.
The other parts of the surfaces and borders or edges of these show cards
or tablets may be ornamented in any manner as heretofore; and in
addition to their usefulness as trays, waiters, or salvers under these
improvements, and for convenience of exposure as an advertising medium,
they may for that purpose have holes bored through their outer rim or
edge to admit of their being hung round the walls of a room or elsewhere
(when not in use) by rings, hooks, pegs, or other similar appliance.
Show cards or tablets of this description possess two special features of
utility, viz., they will serve to advertise the trade mark or name of any
firm or individual, and identify them with any particular manufacture
or class or goods or vendible articles, and at the same time they may be
used as service trays, waiters, or salvers for the very articles they
advertise (or others), and they are peculiarly applicable and useful for
displaying and advertising the trade marks and qualities of goods sold
by distillers, brewers, wine merchants, grocers, preserves manufacturers,

page_text: and others, as in addition to their usefulness as an advertising medium
they are well adapted for extensive and common use in hotels, restau-
rants, and refreshment rooms, and for retailers of wines, beers, and
spirits, combining in fact an advertising or show card or tablet and a
service tray, "waiter," or salver, which will effect considerable economy
to extensive users of these articles.
Another modification of this Invention consists in the application of
the trade marks, names, or other advertisements of firms or individuals
to and upon the tops of the tables used in restaurants and other places
of refreshment, all in the manner described in reference to trays, thus
giving a very effective and convenient means of advertising.
Having thus described and particularly ascertained the nature of my
said Invention, and the manner in which the same is or may be used
or carried into effect, I would observe in conclusion that what I consider
to be novel and original and therefore claim as the Invention secured to
me by the herein-before in part recited Letters Patent is, the prepara-
tion or construction, adaptation, and use of show cards or tablets in the
form of trays, salvers, waiters, or table tops, as a means of giving
publicity to trade marks, the names of persons or firms, or other adver-
tisements, substantially as herein described.
In witness whereof, I, the said William Brownlie, have hereunto set
my hand and seal, this Nineteenth day of March, in the year of
our Lord One thousand eight hundred and seventy-five.
WILLIAM BROWNLIE. (L.S.)