Improvements in Trade Pattern Books and Catalogues.
Year: 1888

page_text: Date of Application, 24th Dec., 1888
Complete Specification Left, 24th Sept., 1889-Accepted, 23rd Nov., 1889
PROVISIONAL SPECIFICATION.
Improvements in Trade Pattern Books and Catalogues.
I, CHARLES ARTHUR LINE, of Guildford House, Reading, Berkshire, Merchant,
do hereby declare the nature of this Invention, to be as follows:-
The object of this invention is to provide the wholesale dealer, merchant or
manufacturer, horoinafter called the merchant, with convenient trade pattern books
or catalogues for him to furnish his customer, the retail dealer or merchant, with,
hereinafter called the retailer, and which, in the hands of the latter, can be readily
divided up into two parts or books for the purpose presently to bo named. The
one part which I call the wholesale part is to be kept by the retailer for his own
private use and contains on the cover and if desired also on the leaves the name
and address trade mark or other indication of the merchant and each leaf or filled in
leaf contains a sample part or representation or other means of identification of an
article or articles of sale together with the wholesale price of same or wholesale or
trade discount off the retail price and also if desired the retail price printed or other-
wise marked thereon. The other or retail part of the book is used by the retailer for
taking orders with and hence made available for the use by his retail customers and
contains on the cover part an indication of the contents of the book and each or any
leaf or filled in leaf contains corresponding to the page of the aforesaid retail part
of the pattern book or catalogue a sample part or representation of the article or
articles therein offered for sale together with the retail price printed or otherwise
marked thereon, and by preference also the trade mark of the merchant but not his
name and address as a rule.
The pattern book or catalogue being bound stitched or otherwise held in a suitable
covor is divided, or divisible into the two parts named. The division may be by lines
marked on the cover and if desired on each leaf or by perforations through the
cover or leaves of both or the leaves may be divided and the cover only marked
for division. I prefer to perforate both throughout so that the retailer on receipt of
the book can readily separate the book into its two parts, retaining as stated one for
his own private use and holding the other at the service of his customers. Whon
making up pattern books of textile fabrics I prefer to mark the dividing line on the
cover and not to perforate the leaves but to cut them.
As applied for instance to a pattern hook of paper hangings the leaves of the book
would consist of samples of paper hangings sufficiently large to show sufficient of the
pattern or design of same even on the wholesale part of the book, which I prefer to
make the smaller part of the two. On the back of each sample leaf of the book as
it comes from the merchant would be found on the smaller or wholesale part the
trade price or trade discount allowed off the retail price together with any other
private or other information useful to the retailer such as the length and width of the
piece and the quality or description or name of the pattern or sample and by
preference also either on the wholesale part of the cover or on the leaves the name
and address with or without the trade inark, telegraphic or telephonic address of
the merchant. On the retail or large part of the back of each leat or sample would
be found the retail price of the paper hanging or wall paper together with particulars
of borders pilasters corners and friezes and dado suitable therefor with or without the
name and address or trade mark or telegraphic or telephonic address of the retailer
and if preferred with the trade mark but not the address of the merchant.
The two parts of the book must be so marked on the cover in any suitable
manner as to be perfectly identifiable with each other after being separated. The

page_text: two parts of each leaf must also be marked with the same number letter or other
mark which may be the trade number or indication of the article of sale.
On the cover of the retailers own or private book part may be indicated the
general contents, particular purpose for which it is issued and mode of using the
samples.
As applied to a trade catalogue say for hardware machinery implements or instru-
ments, the two parts of the leaves of the book would each contain facsimile repre-
sentations of the article or articles of sale but one would contain the wholesale
price and particulars and private or other information of special use to the retailer,
while the other part would contain the retail prices and particulars of special use
to the retailers customer. Or the retailer's part need not contain facsimile representa-
tions of the articles but merely numbers letters or other indications or names to
identify them together with the wholesale price or discount off the retail price.
The invention is of very general application but I may name as examples its
application to sample books of felt, baize, linoleum, floor cloih, drapers materials, or
any other textile material, also paper, tracing cloth, tissue paper, drawing paper,
card, cardboard, or in short any material that can be conveniently perforated
or cut.
Dated this 24th day of Dasombon 000
CHARLES ARTHUR LINE.
By Jensen & Son,
77, Chancery Lane, London, W.C., Patent Agents.
COMPLETE SPECIFICATION
Improvements in Trade Pattern Books and Catalogues.
I, CHARLES ARTHUR LINE of Guildford House Reading Berkshire Merchant do
hereby declare the nature of this invention and in what manner the same is to be
performed to be particularly described and ascertained in and by the following
statement
The object of this invention is to provide the wholesale dealer, merchant or manu-
facturer hereinafter called the Merchant with convenient trade pattern books or
catalogues for him to furnish his customer, the retail dealer or merchant with, herein-
after called the retailer, and which in the hands of the latter can be readily divided
up into two parts or books for the purposes presently to be named. The one part
which I call the wholesale part is to be kept by the retailer for his own private use
and contains on the cover and if desired also on the leaves the name and address,
trade mark, or other indication of the merchant, and each leaf or filled-in leaf
contains a sample part or representation or other means of identification of an
article or articles of sale together with the wholesale price of same or wholesale or
trade discount off the retail price and also if desired the retail price, printed or other-
wise marked thereon. The other or retail counterfoil part of the book is used by the
retailer for taking orders with, and hence made available for use by his retail
customers and contains on the cover part an indication of the contents of the book,
and each or any leaf or filled-in leaf contains, corresponding to the page of the
aforesaid retail part of the pattern book or catalogue, a sample part or representa-
tion of the article or articles therein offered for sale together with the retail price
printed or otherwise marked thereon, and by preference also the trade mark of the
Merchant but not his name and address as a rule; it may however have the retailer's
name and address.
The pattern book or catalogue being bound stitched or otherwise held in a
suitable cover is divided or divisible into the two parts named. The division may
be by lines marked on the cover and if desired on each leaf, or by perforations
through the cover or leaves or both, or the leaves may be divided and the cover
only marked for division. I prefer to perforate both throughout so that the retailer
on receipt of the book can readily separate the book into its two parts, retaining as

page_text: stated one for his own private use and holding the other at the service of his
customers. When making up pattern books of textile fabrics I prefer to mark the
dividing line on the cover and not to perforate the leaves but to cut them.
Figure 1 of the accompanying drawings shews as an example the cover and
Figure 2 two inside pages of a pattern book of paper hangings in which the
leaves of the book would consist of samples of paper hangings sufficiently large
to shew sufficient for identification of the pattern or design of same even on
the wholesale part of the book which I prefer to make the smaller part of the
two. On the back of each sample leaf of the book as it comes from the Merchant
would be found on the smaller or wholesale part A the trade price, or trade
discount, allowed off the retail price, together with any other private or other
information useful to the retailer such as the length and width of the piece and
the quality or description or name of the pattern or sample and by preference also
either on the wholesale part of the cover or on the wholesale part of the leaves the name
and address with or without the trade mark and telegraphic or telephonic address of
the merchant. On the back of cach leaf or sample on the retail or large part B
would be found the retail price of the paper hanging or wall paper together with
particulars and retail prices of borders, pilasters, corners and friezes and dado suit-
able therefor, with or without the name and address or trade mark or telegraphic
or telephonic address of the retailer and if preferred with the trade mark but not the
address of the merchant. The book is perforated at C for easy detachment.
The two parts of the book must be so marked on the cover in any suitable manner
as to be perfectly identifiable with each other after being separated. The two parts
of each leaf must also be marked with the same number letter or other mark which
may be the trade number or indication of the article of sale.
On the cover of the retailers own or private book part may be indicated the general
contents, particular purpose for which it is issued and mode of using the samples.
As applied to a trade catalogue say for hardware machinery implements or instru-
ments the two parts of the leaves of the book would each contain illustrations or
representations or the wholesale part would contain sufficient of the illustrations for
identification of the article or articles of sale but the wholesale part would contain
the wholesale price and particulars and private or other information of special use to
the retailer while the other or retail part would contain the retail prices and particulars
of special use to the retailers customer. Or the retailer's part need not contain
facsimile representations of the articles but merely numbers letters or other indica-
tions or names to identify them together with the wholesale price or discount off
the retail prices.
The invention is of very general application but I may name as examples its applica-
tion to sample books of felt, baize, linoleum, floor cloth, drapers materials or any
other textile material mounted or unmounted or photographic or other representations
thereof also paper, tracing cloth, tissue paper, drawing paper, card, cardboard, or in
short any material that can be conveniently perforated or cut.
Having now particularly described and ascertained the nature of my said inven-
tion and in what manner the same is to be performed I declare that what I
claim is :-
:
First The application and use of trade pattern books made convenient for being
divided in two parts one forming a corresponding or counterfoil part of the other each
containing the same number of mounted or unmounted sample leaves of the articles
and one such book part which is to be retained by the retail dealer containing the
wholesale prices or other private trade information marked on the leaves while the
other part which is to be accessible to the retailer's customer contains the retail prices
substantially as set forth.
:
Second The application and use of trade catalogues made convenient for being
divided in two parts, one forming a corresponding or counterfoil part of the other,
each containing the same number of leaves and one such book part which is to be

page_text: retained by the retail dealer containing the wholesale prices or other private trade
information marked on the leaves while the other part which is to be accessible to the
retailers customer contains representations of the articles and the retail prices of same
substantially as set forth.
Third The construction of trade pattern book shewn on the drawing.
:
Dated this 24th day of September 18so
JENSEN & SON,
77, Chancery Lane, London, W.C., Patent Agents.