An Improved Advertising Reflector for the Top of Electric Light Globes.
Year: 1893

page_text: Date of Application, 20th Dec., 1893
Complete Specification Left, 2nd Feb., 1894-Accepted, 17th Mar., 1894
PROVISIONAL SPECIFICATION.
An Improved Advertising Reflector for the Top of Electric Light
Globes.
I, FREDERICK JAMES MOCKLER of the County of Gloucester Bank, Ltd.,
Wotton-under-Edge, Bank Manager, do hereby declare the nature of this invention
to be as follows:-
This invention consists of a deflecting shade, or sloping crown resembling in
shape an inverted cone without an apex, placed near the summit of the globe of
the electric lamps used for street-lighting and like purposes.
The effect is like that of a Chinaman's hat, namely a broad band sloping upwards
all round the top of the globe, and brightly illuminated thereby. On this band
or circle notices or advertisements can be written or displayed in some neat and
attractive way.
The reflector can be made of glass or glazed ware or metal of any suitable
kind, and of any size either transparent or opaque, and may be backed or enclosed
or combined with other materials.
T
1000
S. S. BROMHEAD,
97, Newgate Street, London, Agent for Applicant.
COMPLETE SPECIFICATION.
An Improved Advertising Reflector for the Top of Electric Light
Globes.
1, FREDERICK JAMES MOCKLER of Wotton-under-Edge in the County of
Gloucester, Bank Manager, do hereby declare the nature of this invention and
in what manner the same is to be performed, to be particularly described and
ascertained in and by the following statement :-
This invention has for object the utilisation of electric lamps, and more especially
those employed outdoors for advertising purposes.
It consists of a deflecting shade or a sloping crown or collar, resembling in
shape a funnel or inverted cone, placed near the summit of the globe. On this
shade or collar notices or announcements are placed so as to be illuminated by
the light of the lamp, and thus become legible to the passers by.
I will now describe the invention with reference to the accompanying drawings,
in which
Fig. 1 shows an elevation of an ordinary electric street lamp with my invention
attached.
Fig. 2 shows an enlarged view of the globe and device detached from the
stand.
Fig. 3 shows a plan view of a round reflector.
Fig. 4 shows a plan view of a triangular reflector.
Fig. 5 shows a plan view of an octagonal reflector all of which can be constructed
on my system, as well as any other suitable shape.
Fig. 6 shows the invention applied to an incandescent lamp.
4, is the electric-light globe. "b, is the collar or reflector on which the advertise-
ments are displayed. The device can be suspended above the globe or may rest
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1

page_text: upon it. If preferred a cylinder or drum may be placed above the sloping collar
to afford additional space, as shown by dotted lines in Fig. 1.
It will be seen that the result obtained is a broad band sloping upwards at the
top of the globe which will be legible by daylight, and will be brightly illuminated
when the lamp is alight. On this band or circle notices or advertisements can be
displayed.
The collar can be made of glass or glazed ware or of metal or of any other
suitable material either transparent or opaque, and of any preferred dimensions,
and it may be backed or enclosed by other materials or combined with any such as
are suitable.
Having now particularly described and ascertained the nature of my said inven-
tion, and in what manner the same is to be performed, I declare that what I
claim is :-
An advertising collar crown or reflector of any suitable shape, size or material,
to be fixed upon or immediately above electric lamps for displaying notices,
advertisements and the like.
Dated this 2nd dew of Fahmuar 1000