A New Device for the Use of Advertisers and others in Books, Magazines, Periodicals, Pamphlets.
Year: 1896

page_text: Date of Application, 18th Aug., 1896
Complete Specification Left, 15th Oct., 1896-Accepted, 31st Oct., 1896
PROVISIONAL SPECIFICATION.
A New Device for the Use of Advertisers and others in Books,
Magazines, Periodicals, Pamphlets.
I, CHARLES OLIVER, of 77, Wimpole, Street, London, W., Electrical Engineer,
do hereby declare the nature of this invention to be as follows:-
My present invention relates to a device for displaying more prominently than
hitherto advertisement or other matter attention is wished to be drawn to, either
printed or expressed on the advertisement or other pages, or on pamphlets, leaflets
aud cards for insertion between the pages, of books, magazines, periodicals &
pamphlets.
Although, I will herinafter speak of my device as used in combination or in
connection with magazines, and with leaflets for insertion between the pages of
magazines, yet it is applicable for use in combination or in connection with
books, magazines, periodicals, pamphlets, and also with pamphlets, leaflets and
cards for insertion between the pages of books, magazines, periodicals and
pamphlets.
My device consists in the use of metal or caoutchouc springs of suitable strength
arranged in conjunction with the leaves of magazines, or, in conjunction with
leaflets for insertion between the pages of magazines, in such a manner that when
the magazines be closed, the actual closing produces a compression, tension or
torsion of the springs, with the result that the magazines open more readily at the
places where the springs are applied (by virtue of the latent cuergy possessed by
the springs) than at any others; and consequently attention is drawn prominently
to any advertisement or other matter printed or expressed on those pages, or
upon the leaflet used in conjunction with my device.
I hold that this invention is a new application and is of great value for the
purposes herinbefore specified.
Dated this 17th day of Aust 1906
A New Device for the Use of Advertisers and others in Books,
Magazines, Periodicals, Pamphlets.
I, CHARLES OLIVER, of 77, Wimpole Street, London, W., Electrical Engineer,
do hereby declare the nature of this invention and in what manner the same is to
be performed to be particularly described and ascertained in and by the following
statement :-
This invention relates to a device or means for use in connection with
advertising or advertisements etc. in books, magazines, periodicals, pamphlets, or
the like and has for its object to cause the latter (or it may be the cover thereof)
to open or be likely to open or assist in opening same at any particular point or
points and thus draw attention to or prominently display any advertisement or
other matter at such point or points as for instance on the advertisement or other

page_text: pages (or inside the cover) on or in pamphlets, leaflets, cards or the like whether
bound up or as "insertions" in said book, magazine, periodical, etc.
For the sake of example I will now proceed to describe my present invention
as carried into practice with a metal or other suitable spring combined with a
single sheet or leaflet (of paper or any other suitable material) to bear any desired
advertisement or other matter but I wish it to be clearly understood that any
other suitable spring or springs either of metal or other suitable material (and of
any suitable shape) may be used for the aforesaid purpose secured in any suitable
manner in combination and in conjunction with any suitable book, magazine,
periodical, pamphlet or the like or with any pamphlet, leaflet, or card or the like
for insertion in any such book, etc.
. Referring to the accompanying drawings:-
3
Fig. 1 is a plan of a book, magazine, or periodical "open" at the point where
my present invention is applied thereto.
Fig. 2 is a "local" view of same on a larger scale, and
Fig. 3 is a longitudinal section on line 1-2 Fig. 2.
Fig. 4 is a similar view to Fig. 2 showing a modification in the form of the
spring, and
Fig. 5 is longitudinal section thereof on line 3-4 Fig. 4.
a is book or magazine.
b leaflet or advertisement sheet.
cis metal (or other suitable) spring with a tendency to open outwards.
dis paper or linen etc. in one or more pieces on back of the sheet b.
The spring c is mounted in position between the strip d and the back of the
advertisement sheet bany suitable adhesive being used so that these three
parts (c and d) are all fixed or held together while a tab or end such as e is
formed on or is secured to the back of the said sheet b so as to project there-
from and this tab e is gummed (or it may be sewn) or otherwise suitably bound
into the book a or the spring c may be secured-or arranged to act as described-
in any other suitable manner.
The said spring e normally has a tendency to open out flat or thereabouts i.e. in
the position shown in all figures of the drawings while upon closing the book,
magazine, etc., a thereby a compression tension or torsion of the spring c is caused
i.e. the book is closed against the action of the spring e (which latter however
should not be strong enough to force the book open when same is closed and laid
on its side or stood on its end) but when the book, etc., is taken by the hand to be
opened the spring c is of sufficient strength to force the pages open (or have a
tendency so to do) at the point where said spring is inserted as aforesaid and also
forces open the leaflet or advertisement sheet d so that the advertisement on the
latter is thereby prominently displayed.
The spring may advantageously be thin steel wire so as not to materially
increase the thickness of the volume or may be of any other shape or form and of
any desired material or materials.
Having now particularly described and ascertained the nature of my said inven-
tion and in what manner the same is to be performed I declare that what 1
claim is
1. The combination with a book, magazine, periodical, pamphlet or the like of
a spring or springs inserted and secured therein and adapted or having a tendency
to open the book etc. at the point where such spring or springs are mounted
substantially in the manner and for the purposes herein before described.
2. The combination with a book, magazine, periodical, pamphlet or the like of a
spring or springs inserted and secured therein and adapted or having a tendency
to open the book etc. at the point where such spring or springs are mounted and
means for securing said spring in and to the aforesaid book or the like substantially
in the manner and for the purposes hereinbefore described:
3. The combination with a book, magazine, periodical, pamphlet or- thes like

page_text: such as a of a spring such as c inserted therein and means to secure the latter in
and to the former substantially in the manner and for the purposes herein before.
described and illustrated in the drawings hereunto annexed.
4. The combination with a book, magazine, periodical, pamphlet or the like
such as a of an advertisement sheet or leaflet such as ba spring such as c and
means such as a strip d on the back of said leaflet 6 to secure said spring c to the
latter and means such as the tab e to secure the whole to the binding or otherwise
in the said book or the like substantially in the manner and for the purposes.
herein before described and illustrated in the drawings hereunto annexed.
Dated this 14th day of October 1896.
TONGUE & BIRKBECK,
Southampton Buildinge, Chancery Lane, London, W.C.,.
Agents for the Applicant.