Year: 1885

page_text: I PERCY HEAD BAILY of 10 College Terrace, Belsize Park, in the County of
Middlesex, Foreign Agent, do hereby declare the nature of this Invention, a
communication to me from abroad by Gaspard Meyer of 51 Boulevard De. La
Chapelle, Paris, France, Inventor, to be as follows:-
My invention relates to means of advertising and has for its object to render
more effective a method of advertising which is now commonly resorted to by
publishers, newspaper proprietors, Theatrical managers, Patent Medicine Vendors
(such as Beecham Holloway and Eno) and business houses generally, that is to say
by the gratuitous distribution of circulars announcements, papers or pamphlets,
either by post or otherwise.
A large per centage of these circulars or announcements it may be safely assumed
are either thrown away without perusal or are merely glanced at by the recipient,
the result in either case being almost nugatory so far as any benefit to the
advertiser is concerned, and thus the large outlay incurred in preparing and
distributing such announcements &c is sacrificed.
Now by this invention, I obviate the above objections, by creating in the
recipient or recipients an interest in such gratuitously distributed announcements,
apart from the mere advertisements they contain. To this end, the invention
consists in the combination with the circular, pamphlet, paper or other printed
matter, of a slip either in the form of a coupon coloured and numbered con-
Becutively or otherwise distinguishable and combined with the circular or other
sheet of advertisement, in such a manner as to be without difficulty detachablė
therefrom at will.
This slip would generally be in the form of a strip bearing a number or numbers
as above described and connected to the sheet or pamphlet bearing the announce-
ment and detachable along a line or series of perforations. The slip or coupon
might however be otherwise combined with the announcement &c, but in any case
the possession of it would entitle the holder to participate in a public drawing for
a premium or reward which would be given to the holder of a special number or
numbers and which premium might with advantage consist of a manufactured
article, being a speciality of one of the advertizers.
Dated this 911 1
1005

page_text: I, PERCY HEAD BAILY of 10, College Terrace Belsize Park in the County of
Middlesex Foreign Agent do hereby declare the nature of this Invention
(a communication to me from abroad by Gaspard Meyer of 51 Boulevard de la
Chapelle Paris France, Inventor) and in what manner the same is to be
performed to be particularly described and ascertained in and by the following
statement:
My Invention relates to means of advertising and has for its object to render
more effective a method of advertising which is now commonly resorted to by
Publishers, Newspaper Proprietors, Theatrical Managers, Patent Medicine Vendors
(such as Beecham, Holloway, and Eno) and business houses generally; that is to
say, by the gratuitous distribution of circulars, announcements, papers, or pamphlets,
either by post or otherwise. A large per-centage of these circulars or announce-
ments it may be safely assumed are either thrown away without perusal, or are
merely glanced at by the recipient, the result in either case being almost nugatory
so far as any benefit to the advertiser is concerned, and thus the large outlay
incurred in preparing and distributing such announcements etc is sacrificed. Now,
by this Invention, I obviate the above objections by creating in the recipient or
recipients an interest in such gratuitously distributed announcements apart from
the mere advertisements they contain To this end, the Invention consists in the
combination with the circular, pamphlet, paper, or other printed matter, of a slip
either in the form of a coupon colored and numbered consecutively or otherwise
distinguishable and combined with the circular, or other sheet of advertisement, in
such a manner as to be without difficulty detachable therefrom at will.
This slip
would generally be in the form of a strip bearing a number or numbers as above
described and connected to the sheet or pamphlet bearing the announcement and
detachable along a line or series of perforations. The slip or coupon might
however be otherwise combined with the announcement etc, but in any case the
possession of it would entitle the holder to participate in a public drawing for a
premium or reward which would be given to the holder of a special number or
numbers, and which premium might with advantage consist of a manufactured
article being a speciality one of the advertisers.
Having now particularly described and ascertained the nature of the said
Invention, and in what manner the same is to be performed I declare that what
I claim is;
The herein described method of advertising, which consists in the combination a
with circulars, pamphlets or other gratuitously distributed announcements, of a
detachable slip or coupon bearing a number or numbers, or other distinguishing
marks or signs, substantially as and for the purpose specified.