A New Method of Advertising.
Year: 1895

page_text: Date of Application, 31st July, 1895
Complete Specification Left, 19th Dec., 1895-Accepted, 25th Jan.,
1896
A New Method of Advertising.
We, THOMAS HERBERT RATCLIFF, and GEORGE HARCOURT, both of
Southview, Fairfield, Kingston-on-Thames, Gentlemen, do hereby declare the
nature of this invention to be as follows:-
This invention relates to a new method of advertising, and the object is to
provide a system whereby greater attraction may be drawn to small advertisements
in newspapers and the like than would be the case were our method not
employed.
In carrying out our new method of advertising we contract for or otherwise
engage a considerable space in a newspaper, book, price-list .or the like. Within
this space we map out, plan, or illustrate one or more of the principal roads or
streets; shewing the various business houses, hotels and the like in elevation, or
indicating their positions by blank spaces. These spaces are sublet for small sums
to those persons whose premises correspond to the spaces aforementioned.
By this means greater attention is drawn to the advertisements as a whole than
would be the case if the small spaces were engaged in the usual manner.
We do not confine our method to newspapers alone, inasmuch as we may publish
maps of towns, circulars, wrappers, envelopes and the like and indicate the various
premises thereon substantially as aforedescribed.
Dated this 31st day of July 1895.
-
T. H. RATCLIFF.
G. HARCOURT.
We, THOMAS HERBERT RATCLIFF, and GEORGE HARCOURT, both of
Southview, Fairfield, Kingston-on-Thames, Gentlemen, do hereby declare the
nature of this invention and in what manner the same is to be performed, to be
particularly described and ascertained in and by the following statement :-
This invention relates to a new method of advertising and the object is to
provide a system whereby greater attraction may be drawn to small advertisements
in newspapers and the like than would be the case were our method not
employed.
In carrying out our new method of advertising we contract for or otherwise
engage a considerable space in a newspaper, book, price-list or the like. Within
this space we map out, plan, or illustrate one or more of the principal roads or
streets; shewing the various business houses, hotels and the like or indicating their
positions by blauk spaces. These spaces are sublet for small sums to those persons
whose premises correspond thereto.
By this means greater attention is drawn to the advertisements as a whole than
would be the case if the small spaces were engaged and the advertisements set out
in the usual manuer.

page_text: We do not confine our method to newspapers alone, inasmuch as we may publish
cards or pictures of streets for distribution and hanging in libraries and other
similar places, circulars, wrappers, envelopes and the like and indicate the various
premises thereon substantially as aforedescribed.
Having now particularly described and ascertained the nature of our said inven-
tion, and in what manner the same is to be performed, we declare that what we
claim is :-
(1.) The hereindescribed new method of. advertising consisting in contracting for
a space in a newspaper, book, price-list or the like, and mapping out, planning or
illustrating thereon one or more roads or streets, and subletting the space or spaces
corresponding to various premises to their occupiers, all substantially as and for
the purposes herein set forth.
(2.) The hereindescribed method of advertising consisting in the provision of
maps of towns, cards or pictures of streets for distribution and hanging in libraries
and other similar places, circulars, wrappers, envelopes and the like and indicating
the various premises thereon substantially as aforedescribed.
Dated this 31st day of October 1895
T. H. RATCLIFF.
G. HARCOURT.