Improvements in Means Employed in Advertising.
Year: 1890

page_text: Date of Application, 20th May, 1890
Complete Specification Left, 17th Feb., 1891-Accepted, 21st Mar., 1891
PROVISIONAL SPECIFICATION.
Improvements in Means Employed in Advertising.
We, ALFRED GEORGE BESSEMER, Junior, of 20, Lancaster Road, South
Norwood Park, Electrical Engineer, and RANDELL HOWARD FLETCHER, of
58, Fentiman Road, Kennington, Gentleman, both in the County of Surrey, do
hereby declare the nature of our invention to be as follows:-
The invention has for its object improvements in means employed in advertising
and relates to the adaptation of the well known toy consisting of a number of leaves
or tablets hinged together by tapes in such manner as to cause the whole of the
leaves or tablets to be successively reversed in position from the top to the bottom
on the reversal of the top leaf or tablet being effected.
In carrying our invention into effect we employ leaves or sectional tablets of any
required length and width so as to form when combined an advertising tablet of the
required dimensions and we hinge such sectional tablets or leaves together by tapes
preferably at the ends only but in certain cases they may also be hinged together
at intermediate parts.
On each side of a tablet so formed we mount one or more advertisements (pictorial
or otherwise) which may have no relation to each other or may be so arranged as
to constitute a reversal on the one side of what appears on the other, or may be in
the form of question and answer or of any other desired character.
Sections of such advertisements will be mounted on each side of the leaves or
sectional tablets in such manner as to form a complete advertisement or set of
advertisements on each side of the complete tablet.
The upper leaf or sectional tablet may be operated by mechanical, electrical or
other means in such manner as to receive a semi rotation alternately in each
direction and thereby cause the alternate reversal of the leaves or sectional
tablets.
Our invention can be applied to fixed or station advertisements as also to vehicles
of various descriptions in which latter case the reversal of the sectional tablets or
leaves can be effected by suitable connections from one of the wheels or from any
moving mechanism carried by the vehicle.
Advertising tablets of the above character are preferably mounted in suitable
frames which are so arranged as to conceal the connections and driving means.
Dated May 20th 1890.
A. GEORGE BESSEMER, JUXR.
R. HOWARD FLETCHER.
By Harris & Mills,
23, Southampton Buildings, London, Agents.
COMPLETE SPECIFICATION.
Improvements in Means Employed in Advertising.
We, ALFRED GEORGE BESSEMER, Junior, of 20, Lancaster Road, South
Norwood Park, Electrical Engineer, and RANDELL HOWARD FLETCHER, of
58 Fentiman Road, Kennington, Gentleman, both in the County of Surrey, do hereby
declare the nature of this invention, and in what manner the same is to be
performed, to be particularly described and ascertained in and by the following
statement :-
The invention has for its object improvements in means employed in advertising,
and relates to the adaptation of the well known toy consisting of a number of leaves

page_text: Baviers minged together by tapes in such manner as to cause the whole of th
leaves or tablets to be successively reversed in position, commencing at the top lea
and finishing with the bottom leaf, on the reversal of the top leaf or tablet bein
effected.
In carrying our invention into effect we employ leaves or sectional tablets of an
required length and width, so as to form when combined an advertising tablet
the required dimensions, and we hinge such sectional tablets or leaves together b
tapes, preferably at the ends only, but in certain cases they may also be hinged
together at intermediate parts. On each side of a compound tablet so formed, w
mount one or more advertisements (pictorial or otherwise) which
relation to each other or may be so arranged as to constitute a reversal on one side
have n
of what appears on the other, or may be in the form of question and answer, or o
any other desired character.
may
Sections of such advertisements will be mounted on each side of the leaves o
sectional tablets in such manner as to form a complete advertisement or set of
advertisements on each side of the complete compound tablet.
The upper leaf or sectional tablet may be operated by mechanical, electrical, o
other means, in such manner as to receive a semi-rotation alternately in each
direction, and thereby cause the alternate reversal of the leaves or sectional
tablets.
Our invention can be applied to fixed or station advertisements, as also to vehicles
of various descriptions, in which latter case the reversal of the sectional tablets or
leaves can be effected by suitable connections from one of the wheels or from any
moving mechanism carried by the vehicle.
Compound advertising tablets of the above character are preferably mounted in
suitable frames, which are so arranged as to conceal the connections and driving
means.
And in order that our said invention may be more clearly understood and readily
carried into effect, we will proceed, aided by the accompanying drawings, more fully
to describe the same.
DESCRIPTION OF THE DRAWINGS.
Figure 1 is a front view and Figure 2 is a cross section of an advertising apparatus
representing one method in which we carry our invention into effect.
Figures 3 and 4 are vertical sections drawn respectively on the lines 1. 1.—2, 2.
of Figure 1 looking in the direction of the arrow.
a. a represent a series of leaves or sectional tablets, which are hinged together by
means of tapes b. b, two sets of such tapes being attached to the leaves or sectional
tablets a, a, at each side edge thereof. These tapes b. b. are connected to the sectional
tablets a. a in the manner shown in the drawings, so as to act as double hinges
thereto, by which means, on giving a semi-rotation to the top leaf or sectional tablet,
each of the other leaves or sectional tablets a will in succession be reversed by
falling from its top edge downwards and turning through a half revolution around
its lower edge, in a similar manner to the well known Japanese toy.
In carrying our invention into effect we mount the sectional tablets a. a,
in a frame c, and we preferably conceal the tapes b. by a portion of such
frame (not shown) overlapping the leaves or sectional tablets as far as such
tapes. We also mount the top leaf or sectional tablet a on a centre of motion,
consisting preferably of pivots a', one of which works in a recess in a fixed bearing d,
whilst the other works in a recess in the end of a screwe working in a tapped
sleeve e fixed in the side of the frame e, by which means the pressure can be so
adjusted as to cause the pivots to work with but slight friction, in addition to which
the compound tablet can, by screwing back the screw e, be readily dismounted and
removed from the frame or case e as may be required. The top leaf or sectional
tablet a has one of its pivots a' provided with a pinion a², which is rotated by a
toothed sector f mounted on an axis", to which sector a reciprocating motion is

page_text: given by means of a connecting rod g attached to a crank pin h¹ carried by a disc h,
to which a slow rotary motion is imparted by clockwork, electrical or other means.
Other arrangements of gearing or operating mechanism than that shown in the
drawings may also be employed. i, iare pins fixed in the bottom of the frame c
for the purpose of steadying the compound tablet at each change thereof, the lower
sectional tablet alternately falling to the one side or the other of such pins.
It will be evident that in lieu of employing hinges formed of tapes as herein
shown and described, metallic or other hinges working in a similar manner may be
employed.
An advertisement or sectional advertisement can be permanently fixed on each
side of each leaf or sectional tablet, or such advertisements or sectional advertise-
ments may be secured thereto by suitable clips or fastenings to enable the same to
be readily removed and replaced by others as may be required.
Having now particularly described and ascertained the nature of our said inven-
tion, and in what manner the same is to be performed, we declare that what we
claim is :-
A series of advertising leaves or sectional tablets hinged together and having the
top leaf or sectional tablet mounted on an axis of motion which is reciprocated by
clockwork or other means through a semi-revolution so as to cause the said leaves
or sectional tablets to be alternately reversed in position, thereby alternately
exhibiting the advertisement or advertisements on each side thereof, substantially as
herein shown and described.
Dated the 17th day of Wa 1901
A. G. BESSEMER, JUNR.
RANDELL H. FLETCHER.
By Harris & Mills,
23, Southampton Buildings, London, W.C., Agents.