Improved Means and Apparatus for Exhibiting Changeable Indications, Advertisements, and the like.
Year: 1893

page_text: Date of Application, 4th July, 1893
Complete Specification Left, 4th Apr., 1894-Accepted, 5th May, 1894
Improved Means and Apparatus for Exhibiting Changeable
Indications, Advertisements, and the like.
I ALFRED WOODBRIDGE LOVELAND of Hawarden House, Thorpe Road,
Norwich Lithographic Printer, do hereby declare the nature of this invention to
be as follows:-
This invention has for object the construction of an apparatus from which
advertisements, announcements, indications and directions of any kind can be
exposed and periodically changed.
The invention consists of a series of blades or arms operable by clockwork, by
water power, or by passing vehicles and in some cases by hand.
For the purpose of this invention I arrange in a box, say a train of wheels with
a descending weight or a spring; one of the wheels has a slip paul or a tumbler or
a series of such in connection by cords or chains with pivotted blades or arms
which can be raised or lowered or project from a supporting post said blades or
arms having short bold advertisements or other indications on them of such a size
that passers by can read any number of 'them that may be exposed.
I purpose having an extra or fixed or a moveable arm in the line of sight to draw
the attention of pedestrians.
Dated this 4th day of July 1893
H. GARDNER,
Patent Agent, 166, Fleet Street, London,
Agent for the said A. W. Loveland.
COMPLETE SPECIFICATION.
Improved Means and Apparatus for Exhibiting Changeable
Indications, Advertisements, and the like.
I, ALFRED WOODBRIDGE LOVELAND, of Hawarden House, Thorpe Road,
Norwich, Lithographic Printer, do hereby declare the nature of this invention
and in what manner the same is to be performed to be particularly described and
ascertained in and by the following statement :-
This invention has for object, the construction of an apparatus from which
advertisements, announcements, indications, and directions of any kind can be
exposed, and periodically changed.
The invention consists of a series of blades or arms operable by clockwork, by
water, electric, or other motive power, or by passing vehicles, and in some cases by
hand, or connected with and operated by the axle of a vehicle, bus, tram car, cab,
steamboat, &c.
For the purpose of this invention, I arrange in a box, say, a train of wheels with
a descending weight, or a spring, one of the wheels has a slip paul, or a tumbler or
rack and wheels or a series of such in connection by cords or chains with pivoted
blades, or arms, which can be raised, or lowered, or project from a supporting post,
said blades or arms having short bold advertisements, or other indications on them
of such a size that pedestrians can while passing read any number of them that
may be exposed.
By
purpose having an extra or fixed, or a movable arm in the line of sight to draw
the attention of pedestrians.

page_text: The annexed drawings show what I consider to be the simplest form or arrange-
ment of apparatus for the purpose of my invention, but without limiting myself to
the method of operating the blades for exposure.
Figure 1 is a face view of the apparatus with the lower box in section to show
a train of spring actioned wheel gear with tumblers for pulling down the rods, and
thereby lifting the arms.
Figure 2 is an edge view of the upper part of the post showing five arms, one of
them being at right angles, and standing out from the post, as seen at Figure 1.
Figure 3 is a plan of the lower box, and with the post in section.
Figure 4 is a plan of the complete apparatus,, and
Figure 5 a side elevation of a smaller size of box ard post, such as could be
fitted to the door post of a shop.
Figure 6 detached view of rack gear.
According to the plans shown on the drawings, A. is a box supporting a post B,
in the upper pocket of which, a series of arms C, C, are pivoted, and in which they
can lodge, out of sight, either within the post, or within, or behind a fixed screen
set at an angle, as at C¹.
D, D, are spring contained barrels in gear through pinion E and wheels F with
a spiked or tumbler drum G, said spikes or tumblers H being arranged radially in
step fashion to come into contact with projections I, I, on rods J, J, which are
linked or jointed to short levers K, K, of the arms C, C, these being loosely held
on a cross pin L and constituting a pivot common to all the movable arms C, C.
M is a fixed arm projecting from the post B at a lower level to be with the line
of sight of persons walking along the pavement, and on which fixed arm M it is
proposed to have the words "Stop here for," while the upper exposed arm C may
have the words "Loveland's Norwich Sauce" on it, the others of movable arms
bearing indications of other specialities sold by the shop-keeper, which indicatious
appear and disappear in regular order and at fixed intervals of time due to the
arrangement of the wheel gear, or as otherwise desired.
It will be readily understood that if the arms C be counterbalanced, or be
affixed to a slightly preponderating weight and cord, they can be elevated by flaps,
or depression plates, over which vehicles can be driven, or on to which pedestrians
can tread while passing along, or the arms C can be operated by hand, or if
desired, a falling weight can operate the tumbler drum.
According to the views on the annexed drawings, the box with the mechanism is
exposed but that is not essential because if desired, the box may be inside a shop,
or in a basement, the main feature is the exposure of the arms C at intermittent or
fixed periods for advertising and general announcements as to sale or supply of
goods from the front of houses of business.
Having now particularly described and ascertained the nature of this inven-
tion and in what manner the same is to be performed I declare that what I
-claim is :-
1. The hereinbefore described apparatus, on or from which, arms can be exposed,
and retire to be enclosed as a means for exhibiting indications, advertisements, and
the like at intervals, as set forth.
2. The employment in combination with movable arms C, C, for changes, of a
fixed unchangeable arm M for drawing the attention of pedestrians to the upper
arms C, C, on which advertisements, or announcements are exposed, substantially
as set forth, the upper arms being changeable in consecutive order, as described.
The 4th f A 1004
H. GARDNER,
Patent Agent, 166, Fleet Street, London,
Agent for the said Alfred Woodbridge Loveland.