Improvements in Advertising Devices.
Year: 1899

page_text: Date of Application, 30th Mar., 1899
Complete Specification Left, 29th Dec., 1899-Accepted, 3rd Feb., 1900-
Improvements in Advertising Devices.
T
I, WILLIAM SCATTERGOOD, of Lezayre, Cheltenham Avenue, Liverpool, in the
County of Lancaster, Agent, 'do hereby declare the nature of this invention to
be as follows:
This invention has for its object an advertising device or show card having
means of attracting public attention.
The invention consists in providing a show card or other announcement device
with a series of revoluble balls, cylinders, discs, or the like, bearing the words,
letters, figures or pictorial or decorative matter of the advertisement or announce-
ment in sections on a portion of each of the said revoluble parts in such a way
that the whole announcement or advertisement may be exhibited for a short
interval and then disappeared by rotating the revoluble parts to bring another or
blank portion of each into view, the operation being repeated to alternately
exhibit and disappear the announcement intermittently at short intervals.
The plan which I prefer is to operate the revoluble parts progressively so that
the exhibit appears section by section until the whole is in view,,
and then to
disappear all the sections simultaneously.
In carrying the invention into effect, any suitable mechanical' means may be
adopted to effect the desired movements. As an example I will now describe
one form of construction:
This consists of a box or case having its front arranged as a show card with
either the whole or only a portion of the announcement or exhibit adapted to be
changed or operated in the manner described. The portion of the exhibit which
is to be operated, for instance the word "Bovril," is painted on a series of balls,
one letter separately on each ball, and all the balls are revolubly mounted in a
series of holes in the show card or front, or in suitable recesses therein. On
each ball, I provide a foot formed as a cord pulley, and I attach a series of cords
one to each pulley, and connect them one to each of a series of elbow levers.
mounted independently on a single fixed shaft or spindle, the cords being taken
partially round their respective pulleys. Parallel to said fixed spindle I arrange
a revoluble shaft carrying a series of cam discs, each of which is engaged by one
of the aforesaid levers. These cams are so shaped and arranged relative to each
other that upon the shaft being rotated by a clock-work or electro motor, or
other means, the cams will turn the elbow levers to some extent one by one in
succession until all have been moved and will then allow them to return simul-
taneously to their normal position, the movements being then repeated. The
movements of the levers are transmitted to the balls by the cords as aforesaid,
so that the balls are turned successively to bring the letters into view until the
whole name <<
"
Bovril is exhibited, and then after a suitable interval, the balls
are all returned to their original position to cause the name to disappear. The
return movement is produced by a series of springs, which, for instance, may be
formed as helical springs on the spindles of the balls.

page_text: It will be readily understood that the mechanism may be varied, as desired,
according to the movements to be imparted.
For instance the balls may be given a continuous but intermittent rotation,
and may have sections of other names or exhibits on their rear faces so as to
change the exhibit. Several rows of balls may also be arranged to work together
or separately, or several balls may be arranged on each spindle so as to be
operated in groups.
Where the device is to be exhibited at night, I may either illuminate the
whole front of the case, or I may form the balls, or other revoluble parts, of trans-
parent or translucent material so as to be rendered luminous by a light placed
behind, or I may form the revoluble parts of lamps adapted to be rotated or
moved in the same way as the balls to exhibit the announcements in sections
as described.
201
1000
WM. P. THOMPSON & Co.,
Of 6, Lord Street, Liverpool,
Patent Agents for the Applicant.
Improvements in Advertising Devices.
I, WILLIAM SCATTERGOOD, of Lezayre, Cheltenham Avenue, Liverpool, in the
County of Lancaster, Agent, do hereby declare the nature of this invention and
in what manner the same is to be performed, to be particularly described and
ascertained in and by the following statement:
__
This invention has for its object an advertising device or show card having
means of attracting public attention.
The invention consists in providing a show card or other announcement device
with a series of revoluble balls, cylinders, discs, or the like, bearing the words,
letters, figures or pictorial or decorative matter of the advertisement or announce-
ment in sections on a portion of each of the said revoluble parts in such a way
that the whole announcement or advertisement may be exhibited for a short
interval and then disappeared by rotating the revoluble parts to bring another or
blank portion of each into view, the operation being repeated to alternately
exhibit and disappear the announcement intermittently at short intervals.
The plan which I prefer is to operate the revoluble parts progressively so that
the exhibit appears section by section until the whole is in view, and then to
disappear all the sections simultaneously.
In carrying the invention into effect, any suitable mechanical means may be
adopted to effect the desired movements. As an example I will now describe
one form of construction, reference being had to the accompanying drawings,
in which,
Figure 1 is a perspective view of the advertising device with the "front" open
to allow of the interior mechanism being seen;
Figures 2 and 3 are front and side elevations of one of the movable parts
bearing a section of the exhibit showing the cam gear for operating the same;
Figures 4 and 5 are similar views of a like part having a different form of
intermediate gear for transmitting the movement from the cam:
Figure 6 is a side elevation of a cam adapted to produce a change of exhibit
when different exhibits are to be displayed.
As shown in Figure 1 a box or case A is provided having its front arranged

page_text: as a show card with either the whole or only a portion of the announcement or
exhibit adapted to be changed or operated in the manner described. The portion
of the exhibit which is to be operated, for instance the word "Bovril," is painted
on a series of balls, one letter separately on each ball, and all the balls are
revolubly mounted in a series of holes in the show card or front, or in suitable
recesses therein.
For convenience the show card or front may be formed as a hinged door B, as
shown, which is provided with holes C in which the balls lie so as to partly
protrude when the door is closed.
The spherical form of the parts bearing the matter to be exhibited imparts a
striking appearance to the exhibit. The exhibit may however be placed on
cylinders either directly or on continuous bands passing over them, or on discs,
or other suitable movable parts.
Within the case A, I mount a series of cams D all on a single shaft E, said
cams having a shape and disposition relative one to another on the shaft to suit
the movements desired, and I provide any suitable intermediate gear adapted to
transmit movement from the cams to the balls or other movable parts. For
instance on the spindle of each ball I may directly provide an arm or lever F
to bear on its respective cam, as shown in Figure 1, and in detail in Figures 2-
and 3, or the levers, as shown in Figures 4 and 5, may have the form of elbow
levers mounted independently on a fixed shaft G parallel to the cam-shaft E,
and flexibly connected to the balls each by a cord H fixed by one end to a pulley
I provided on each ball. The cams D are so shaped and arranged relative to
each other that upon the shaft E being rotated by a clock-work J, or electro
motor, or other means, the cams will turn the levers F to some extent one by
one in succession until all have been moved and will then allow them to return
simultaneously to their normal position, the movements being then repeated.
This will be understood by referring to Figure 1, which shows the position of
the cam shaft in which all the levers have been turned in succession by the
differently placed forward edges j¹ of the sector-like cams D and are now riding
on the concentric edges of the cams until the rear edges 2 (which all have the
same angular position on the shaft) reach the levers and allow them to turn back
collectively. The movements of the levers F are transmitted to the balls either
directly as shown in Figures 2 and 3, or by the cords H as shown in Figures 4
and 5 aforesaid, so that the balls are turned successively to bring the name into
66 Bovril
view letter by letter until the whole name
"is exhibited, and then after
a suitable interval, the balls are all returned to their original position to cause
the name to suddenly disappear, the operation being then repeated. The return
movement is produced by a series of springs, which, for instance, may be formed
as helical springs K on the spindles of the balls and serving to keep the levers F
in engagement with their respective cams.
X, Y, Figures 2 and 3 are stop pins which engage each other on the return
movement of the balls and stop the latter in their normal position.
It will be readily understood that the mechanism may be varied, as desired,
5 according to the movements to be imparted.
For instance the balls may be given a continuous but intermittent rotation,
and may have sections of other names or exhibits on their rear faces so as to
change the exhibit.
Figure 6 shows a form of cam adapted to produce such a change of exhibit.
In this case the exhibits (two for instance) are placed in sections at intervals on
the balls or the like so that blank spaces alternate with the sections on each ball.
Each cam is formed with its periphery stepped into four concentric parts a b c d.
The parts and c correspond to the periods at which the exhibits are disappeared.
and the edges and must have the same angular position for all the cams
on the shaft so as to operate the levers collectively at these points. The parts b d
correspond to the periods at which the exhibits are in view, and the edges 2 and 3
of each cam are angularly displaced relative one to another for each of the cams

page_text: t:
as shown in dotted lines (for six cams) so as to operate the 'levers successively.
Assuming all the levers F to bear on the concentric part a of their respective
cams (in which position all the balls display blank spaces), upon the cam shaft
being rotated first one lever and then another will in turn ride up the edge 2.of
its respective cam on to the concentric part b, thus turning each ball, successively
to bring the word "Bovril" for instance gradually into view as before, described
with reference to Figure 1. All the levers now encounter the edges no simul,
taneously and are collectively lifted on to the part of their respective cams,. in
which movement the balls are further moved to suddenly disappear; all sections
of the first exhibit by bringing blank spaces into view..., Each lever then in turn
rides up the edge 3 of its cam on to the concentric part.d, thus still further
turning the balls (but successively) to bring the next word or exhibit, gradually
into view the same as with the first exhibit. All the levers then drop collectively
down the edge Z of the cams on to the part a thus suddenly disappearing the
exhibit by allowing all the balls to return to their normal position, and the
operation is re-commenced. In a similar way a number of different words or
exhibits can be displayed in turn, according to the size, and number of stepped
portions of the cams. Several rows of balls may also be arranged to work together
by being geared together or to work separately by each having its own.cam gear,
or several balls may be arranged on each spindle, as shown on the first spindle in
Figure 1 so as to be operated in groups.
!
"
JJ.
Where the device is to be exhibited at night, I may either illuminate the whole
front of the case, or I may form the balls, or other revoluble parts,,of transparent
or translucent material so as to be rendered luminous by a light placed. behind,
or I may form the revoluble parts of lamps adapted to be rotated or moved in
the same way as the balls to exhibit the announcements in sections as described.
Having now particularly described and ascertained the nature of my said
invention and in what manner the same is to be performed, I declare that what
I claim is:
1. The improvement in advertising devices of the kind in which the exhibit is
placed in sections on a number of movable parts adapted to be operated mechani
cally, which consists in providing suitable mechanical means adapted to operate
the movable parts first successively, to move the exhibit into view section by
section progressively until the whole is in.view, and then collectively. to suddenly
disappear all the sections simultaneously; the action being then repeated, sub-
stantially as described.
1
1
2. An advertising device comprising a number of movable parts each-bearing
sections of different exhibits alternating with blank spaces, and suitable mechani-
cal means adapted to operate the movable parts first successively to bring--one
exhibit gradually into view and then collectively, to suddenly, disappear said
exhibit by displaying blank spaces on all the parts simultaneously, and,,so..on
alternately until all the exhibits have been displayed, the action being then re-
commenced substantially as described!.
:
3. In advertising devices having a number of mechanically operated movable
parts bearing exhibits in sections, the means for operating said. movable parts in
a manner substantially as described comprising a series of cams mounted all on
one shaft receiving motion from a suitable- motor, said cams having a shape and
disposition relative: one to another on the shaft to suit the movements. desired
which may be transmitted to the movable parts from: said. cams by any suitable
intermediate gear substantially as 'described.
:-:
**
4. In advertising 'devices' having a number of mechanically-operated movable
parts bearing the matter to be exhibited forming the said movable parts of a
spherical or approximately spherical shape and mounting them in holes. or
recesses in the show case front so as to partly protrude for the purpose of impart-
ing a striking appearance to the exhibit, substantially as described.

page_text: 5. The general construction and combination of parts taken as a whole, forming
the improved advertising device substantially as described with reference to
Figures 1 to 3 or Figures 4 and 5, or Figure 6 of the accompanying drawings.
Dated this 28th day of December 1899.
WM. P. THOMPSON & Co.,
Patent Agents, of Liverpool, Manchester, Birmingham & London.