IMPROVEMENTS IN MEANS OF ADVERTISING
Year: 1884

page_text: I, WILLIAM HENRY DUNCAN, of Coalbrookdale, in the County of Salop, Engineer,
do hereby declare the nature of my invention for IMPROVEMENTS IN MEANS OF
ADVERTISING, to be as follows:-
My Invention has for its object, the improved and enlarged displaying, of
manufactured Goods, before the Eyes of the people, in an attractive and pleasing
manner.
The means I make use of for thus advertising, are a Dissolving View Apparatus,
and Screen.
With these, I first give entertainments, showing to rooms full of people, the
beauties, and wonders of Creation, and at the close of this exhibition, I display on
the screen, magnified Photographic Pictures of the goods I wish to advertise.
In this way, I bring the saleable goods, or views of them, before the Eyes of the
purchasing public, and also, describe their excellence and value.
I have the photographic pictures, prepared, either from the goods themselves, or
from engravings repressenting the goods, and these are shown highly magnified on
the screen.
Having now described the nature of my invention, and how the same, is to be
carried out, I wish it to be understood, that what I claim as new, is
First. The exhibiting magnified photographic Pictures, of Saleable Goods, on
screens, in a dark Room, by the oxyhydrogen, or other Light, for the purpose
of advertising those goods for sale.
Second The combination of this mode of advertising, with the exhibition of the
attractive beauties, and wonders, produced by means of a Dissolving View
Apparatus.
Dated th 10th 1
1004

page_text: I, WILLIAM HENRY DUNCAN, of Coalbrookdale, in the County of Shropshire,
Engineer, do hereby declare the nature of my invention for IMPROVEMENTS IN
MEANS OF ADVERTISING, and in what manner the same is to be performed, to be
particularly described and ascertained in and by the following statement :-
My Invention has for its object the improved displaying of Photographs, of
manufactured Goods, and of models in motion, representing machinery.
These photographs, I display highly magnified, on a screen, by a transparent
Optical Lantern, also the moving models are displayed highly magnified, on a
screen, by reflection, through an Opaque Lantern.
The purpose intended by these displays, is that of Advertising, the Goods, and
Machinery, with the view of effecting sales for the same.
That these Photographs of saleable Goods, both useful and ornamental, and the
models in motion of working machines, may be brought advantageously before the
eyes, of the purchasing public, I first give Lecturing Entertainments, and with
the optical instruments show Dissolving Views of the beauties and wonders of
Creation, and at the close of this exhibition, I display on the screen magnified
images or views of the articles I wish to advertise and to sell.
In this way I bring the views of the saleable Goods, before the eyes of the public,
and to rooms full of people, I describe their excellence and value.
I have the photographs prepared, either from the goods themselves, or from
engravings representing the goods, and theses photographs I show highly magnified
on the screen.
Having now particularly described and ascertained the nature of my said
Invention, and in what manner the same is to be performed, I declare, that what
I claim, is
First. The exhibiting magnified photographic pictures, of saleable goods, on
screens in a dark room, by the oxyhydrogen, or other light, for the purpose
of advertising those goods for sale.
Second. The combination of such advertising with Lecturing Entertainments,
and Exhibitions of Dissolving Views.
Third The exhibiting of moving models, and other opaque objects, on screens, by
reflection for the purpose of advertising the machinery and goods they
represent for sale.
Dated this 20th day of September 1884.