Improvements in and connected with Folding Cards for Advertising and other Purposes.
Year: 1896

page_text: Date of Application, 25th Feb., 1896-Accepted, 4th Apr., 1896
COMPLETE SPECIFICATION.
Improvements in and connected with Folding Cards for Advertising
and other Purposes.
We, WILLIAM ALLEYN STANLEY HICKSON and ERNEST DUDLEY WARD,.
trading as Hickson, Ward & Co., of 6, Worship Street, in the County of London,
Lithographers and Printers, do hereby declare the nature of this invention and in.
what manner the same is to be performed, to be particularly described and ascertained.
in and by the following statement :-
This invention relates to improvements in and connected with cards composed of
two or more flaps folded together for use for a variety of purposes such as for
advertising, also for Christmas cards, valentines and the like but more particularly
for advertising.
According to our invention we print a design or picture of a person or of an.
article, as the case may be, on the inner surface of the card so that when the card
is folded bookwise the said design or picture is concealed. A part of the picture or
design, such for instance, as the arm of a person, is made separate from the rest of
the design and is so connected to the flaps of the card that when the card is opened
the separate part of the design is made to execute a movement and when the card
is closed the movable separate portion of the design is caused to return to its
normal position.
To enable our invention to be fully understood we will describe the same by
reference to the accompanying drawings, in which :-
Figures 1, 2 and 3 represent a folding card in three different positions illustrating
the principle of our invention:
Figure 4 is a perspective view of a card having the design of a lady drinking tea
printed thereon:
Figure 5 is a front elevation of the said card fully opened and shewing the tea-
cup raised to the lips :
Figure 6 is a side view of a card partly opened out and shewing our invention
applied to a card with a movable hand :
Figure 7 is a perspective view of the same; and,
Figure 8 is an elevation of the said card fully opened out and shewing the hand
moved so that the index finger points downwards.
Similar reference letters indicate corresponding parts throughout the drawings.
Referring to Figures 1, 2 and 3, which represent the principle of our invention,
a is a card folded along the line b, and c is a piece of paper which represents the
movable part of the design or picture. This piece of paper c is creased along the
line b to correspond with the fold of the card and along the bent line d, the part
below the said line being cemented to the two flaps of the card, the remaining part
being free to move away from the card, whereby when the card is closed this free
portion bends outwards and downwards as shewn in Figures 2 and 3 until it lies.
against the fixed portions of the piece c thereby allowing the card to be completely
closed.
In Figures 4 and 5 the design of a lady drinking tea is represented, the movable
portion of the picture being the arm carrying the tea-cup. The base c of the arm
is attached to the two flaps of the card in the same manner as the piece of paper c
in Figures 1, 2 and 3, the said base c being creased or folded along the middle line,
that is to say, along the folding line of the card as seen at e so that, when the flap
is opened into the position shewn in Figure 5, the portion c is unfolded and comes

page_text: to lie flat on the opened out card and thereby causes the arm to move upwards as
shewn, bringing the cup to the mouth. When the card is again folded the portion c
of the arm is itself refolded so as to cause the arm to be lowered into the position
shewn in Figure 4.
Figures 6, 7 and 8 represent cur invention applied to a hand which, when the
card is closed, rests with the index finger pointing upwards and, when the said card
is opened, moves so that the said finger points downwards and touches the spot f.
In this case the hand takes the place of the piece of paper e hereinbefore described
with reference to Figures 1, 2 and 3, and is folded or creased along the middle line b
similarly to the preceding example.
It will be obvious that by opening the card the hand is caused to unfold and at
the same time to move downwards until it reaches the position shewn in Figure 8
when the card is fully opened.
In all cases it will be understood that the design is printed on both sides of the
movable part which are in turn presented to view.
Having now particularly described and ascertained the nature of our said inven-
tion and in what manner the same is to be performed, we declare that what we
claim is :-
1. In a folding-card baving a design on the inner surface, forming a part of the
design separate from the rest and attaching it to the flaps of the folding card in
such a manner that, when the said flaps are opened out, the separate part of the
design is caused to, move substantially as, and for the purposes, hereinbefore
described.
2. The manufacture and use of folding cards such as hereinbefore described and
illustrated in the several figures of the accompanying drawings.
Dated this 25th day of February 1896.
G. F. REDFERN & Co.,
4, South Street, Finsbury, London, Agents for the Applicants.