Improvements relating to Certain Apparatus for Advertising.
Year: 1892

page_text: Date of Application, 25th Apr., 1892
Complete Specification Left, 25th Jan., 1893—Accepted, 8th Apr., 1893
PROVISIONAL SPECIFICATION.
Improvements relating to Certain Apparatus for Advertising.
I, JOSEPH REGINALD BENTOTE, of 55 Bernard Street, Russell Square, in the
County of London, House and Estate Agent, do hereby declare the nature of this
invention to be as follows:―
This my invention relates to new and useful improvements relating to certain
apparatus for advertising.
The invention applies more especially to that class of advertising apparatus
consisting of a rectangular box-like frame having a glazed back and front, and
containing cards or the like having advertising matter printed thereon, and which
cards continually change as the case containing them is rotated upon its pivots,
which are fitted in a suitable stand.
Hitherto it has been necessary to turn this class of advertising apparatus by
hand each observer turning it out of curiosity. By this my invention, however, I
provide any suitable clock-mechanism, which, so long as its spring is wound, will
continually rotate the frame of the apparatus. A pin having a knob or the like
projects from the clock-casing, and engages the escape-wheel or other suitable part
of the clock-mechanism, in such manner that when it is pushed inwards it will arrest
the motion of the frame, and permit of an advertisement being read.
I do not wish to confine myself to the exclusive use of clock-mechanism to carry
out the purpose of my invention, inasmuch as any suitable motor-such as an
electric-motor-may be employed.
Dated thin 05th do of Amil 1900
W. H. MUNNS,
Applicant's Agent.
COMPLETE SPECIFICATION.
Improvements relating to Certain Apparatus for Advertising.
I JOSEPH REGINALD BENTOTE, formerly of 55 Bernard Street Russell Square,
in the County of London, but now residing at 4 Adelaide Street, Charing Cross,
in the County of London, House and Estate Agent, do hereby declare the nature
of this invention and in what manner the same is to be performed to be particularly
described and ascertained in and by the following statement :-
This my invention relates to certain new and useful improvements in certain
apparatus for advertising.
The invention applies to a well-known form of advertising apparatus consisting
of a rectangular box-like frame having a glazed back and front and containing
cards or the like having advertising matter imprinted thereon, and which cards
continually change as the case containing them is rotated upon its pivots; the case
being mounted in a suitable stand.
Hitherto it has been necessary to turn this class of advertising device by hand;
and it is the object of this invention to combine with the advertising device a
suitable motor which will rotate the device automatically and at intervals so that
each card of advertisement matter may be read before the apparatus again
revolves.
I attain the object of this invention by the employment of suitable clock-work-
mechanism which is connected to the revolving apparatus as hereinafter described,
reference being had to the drawings hereunto annexed, in which :-
Fig. 1. is a front view partly broken away, and Fig. 2 is a detail view

page_text: The revolving advertising apparatus A is suitably journalled in standards B
supported by a suitable base C. One of the pivots D upon which the apparatus
is mounted projects beyond one standard and carries a pinion E. The motor F
(consisting of, an ordinary clock-work mechanism,) is mounted upon the base
adjacent to one standard in such manner that one of the tooth wheels G of the
clock meshes with the pinion E on the pivot-pin D. The teeth of the wheel G do
not extend around the whole periphery thereof, (as clearly shewn in Fig. 2 at H,)
so that when the toothless part of said wheel passes a limited number of teeth of
the pinion, the revolving apparatus remains stationary sufficiently long to enable
the advertisement to be read.
Any well-known device may be employed for stopping the motor, for
any desired
purpose. Such a device may consist of a pin I which projects from the side of the
casing J and which, when pushed inwards, will engage the spokes of the escapement-
wheel K'and arrest the motor's motion.
I wish it to be understood that I do not confine myself to the exclusive use of
clock-work mechanism to carry out the object of my invention, inasmuch as any
suitable motor may be employed.
Having now particularly described and ascertained the nature of my said inven-
tion and in what manner the same is to be performed, I declare that what I
claim is :-
The combination with the advertising apparatus A herein before referred to and
of that class consisting of a case mounted to rotate in standards and to exhibit a
fresh advertisement at each rotation thereof, of a motor such as that hereinbefore
described for rovolving the apparatus at intervals substantially as and for the
purposes hereinbefore set forth.
Dated this 25th day of January 1893.
W. H. MUNNS,
Applicant's Agent.