Year: 1888

page_text: I DAVID GARBUTT PINKNEY of 4 Bishopsgate Street Within in the City of London
Shipowner do hereby declare the nature of my said invention to be as follows:-
:-
The object of my Invention is to effect improvements in advertising by utilising
improved means for effecting the same.
In carrying out my Invention I utilise the backs of unstamped Envelopes for letters,
letter and other writing papers; the backs, and other plain parts of postal and other
unstamped wrappers wrapping paper and post cards; also the backs and other
available parts of paper bags used for packing goods. I adapt advertisements to
such available spaces, so as to render the same sufficiently conspicuous to answer the
purpose.
An important part of my Invention consists in providing such articles as aforesaid
with advertisements printed thereon and presenting the same to the public free of, or
at a nominal charge, in order that the articles may be used in the ordinary way of
business; the presentation of the same free of, or at a nominal charge, constituting a
powerful inducement to the public to so utilise the same and thus disseminate the
information printed thereon.

page_text: Improvements in Advertising and in Means for Effecting the same.
I, DAVID GARBUTT PINKNEY of 4 Bishopsgate Street, Within, in the City of
London, Ship-owner, do hereby declare the nature of said invention and in what
manner the same is to be performed, to be particularly described and ascertained in
and by the following statement :-
The object of my invention is to effect improvements in advertising, by utilising
improved means for effecting the same.
In carrying out my invention, 1 utilise the backs and portions of the fronts of
stampod and unstamped envelopes for letters; letter and other writing papers: the
backs and other plain parts of postal and other stamped and unstamped wrappers:
wrapping paper: also the backs and other available parts of paper bags used for
packing goods.
Leaving a suitablo blank space for the address, upon such articles as require the
same, I divide the remaining parts of both backs and fronts into suitable sections for
public advertisements.
Such advertisements may be adapted to the borders of the fronts and to the backs
of envelopes; to the fronts and backs of bags and other parts of analogous articles,
the spaces being apportioned and arranged to suit the requirements of the parties
advertising.
An important part of my invention consists in providing such articles as aforesaid,
with such advertisements printed thereon, and presenting the same to the public free
of, or at a nominal charge, in order that the articles may be used in the ordinary way
of business the presentation of the same free of or at a nominal charge constituting
a powerful inducement to the public to so utilise the same, and thus disseminate the
information printed thereon.
:
I prefer to provide the envelopes and other articles with any of the well-known
means of opening, such as pasting string in the corners of the envelopes, with the
end exposed ready to tear the same open or by means of rows or lines of perforations
in any convenient part or parts thereof, for opening without destroying or otherwise
damaging the same.
I am aware that Letters Patent have been granted to Jacob Hertz for Improvements
in combined envelopes and note paper or other paper or cards, No. 867287, and I do
not claim any of the subject matter covered by such Letters Patent.

page_text: Having now particularly described and ascertained the nature of my said invention,
and in what manner the same is to be performed, I declare that what I claim is :-
1. The utilisation for purposes of advertisement, of the unoccupied spaces of
envelopes for letters, and of cards, and wrappers, whether stamped or unstamped, for
postal and other purposes, substantially as hereinbefore described.
2. The utilization, for purposes of advertisement, of the unoccupied spaces of bags
and other analogous articles for enclosing articles for sale and delivery, substantially
as hereinbefore described.