An Improved Method of Advertising, specially applicable to the Advertisement of Places of Amusement or the like.
Year: 1892

page_text: Date of Application, 23rd Nov., 1892
Complete Specification Left, 23rd Aug., 1893-Accepted, 23rd Sept., 1893
PROVISIONAL SPECIFICATION.
An Improved Method of Advertising, specially applicable to the
Advertisement of Places of Amusement or the like.
I, WILLIAM THOMAS EMMOTT, Managing Director of the Firm of Emmott and
Company, Limited, Publishers and Proprietors of The Mechanical World and The
Textile Manufacturer, 2, New Bridge Street, Manchester, in the County of
Lancaster, do hereby declare the nature of this invention to be as follows :-
This invention relates to an improved method of advertising and is especially
applicable to the advertisement of places of amusement such as theatres, music
and concert halls and the like, the object being to provide means for efficiently
bringing the programmes of amusements of the above named places before the
public.
My invention consists essentially in the provision of a programme or directory of
amusements preferably of book form having on the front page thereof some
interesting reading matter whilst the interior pages are each provided at some
portion of their surfaces with a coloured ground upon which is printed the bill of
fare of a particular house or houses of entertainment.
In carrying out my invention I provide or make up a book of some few pages-
usually of a number to correspond with the places of amusement of a particular
town or place--and on the front page 1 print a suitable title and also some
interesting matter, the latter causing the programme to be much more widely read
than would be the case in the absence of such matter. The news I use is preferably
of a theatrical character though any other information which will have the effect
pointed out above may be employed.
Each of the interior pages of the programme I print, or otherwise make up, at
some portion of its surface or it may be its whole surface, with a suitable colour or
colours and on this coloured ground 1 print the bill of fare of a particular place or
places of amusement. That portion of the page coloured may be in external
contour of a rectangular character though I would have it understood that other
shaped contours may be given to it.
These programmes I propose to issue weekly though I do not confine myself to
periods of time of this length and I preferably give them away to the general
public or distribute them by means of special messengers to hotels, clubs,
restaurants and other places of public resort.
Dthis on 1 1
CAL
1003
Per pro EMMOTT & CO., LIMITED,
Robert Wood, Secretary,
New Bridge Street, Manchester, and 391, Strand, London,
Agents for the Applicant.
COMPLETE SPECIFICATION.
An Improved Method of Advertising, specially applicable to the
Advertisement of Places of Amusement or the like.
I, WILLIAM THOMAS EMMOTT of 2 New Bridge Street, Manchester in the
County of Lancaster, Printer and Publisher do hereby declare the nature of this
invention and in what manner the same is to be performed, to be particularly
described and ascertained in and by the following statement :-
This invention relates to an improved method of advertising and is especially
applicable to the advertisement of places of amusement such as theatres music

page_text: and concert halls and the like, the object being to provide means for efficiently
bringing the programmes of amusement of the above named places before the
public.
My invention consists essentially in the provision of a programme or directory of
amusements, preferably of book form, having on the front page thereof some
interesting reading matter whilst the interior pages and back page are each
provided at some portion of their surface, (preferably in the centre) with a
coloured ground on which the bill of fare of a particular house or houses of
entertainment, is printed, the space surrounding such coloured grounds being
utilised as media on which to print advertisements or matter of another character."
In carrying out my invention I provide or make up a book of some few pages-
usually of a number to correspond with the number of places of amusement of a
particular town or place-and on the front page I print a suitable title and also
some interesting news, the latter causing the programme to be much more widely
read than would be the case in the absence of such news. The news I prefer to
use is preferably of a theatrical character though any other information which will
have the effect pointed out above may be employed.
Each of the interior pages of the programme print or otherwise make up at
some portion of its surface with a suitable colour or colours and on this coloured
ground I print the bill of fare of a particular place or places of amusement. That
portion of the page which is coloured may be, in external contour, of a rectangular
character though I would have it understood that other shapes may be given to it.
The space surrounding the coloured ground on each page is utilised for advertise-
ments or matter of a different character to that on the coloured ground.
These programmes I propose to issue weekly though I do not confine myself to
periods of time of that length. I give the programmes away or sell them to the
general public or distribute them by means of special messengers to hotels, clubs,
restaurants and other places of public resort.
Having now particularly described and ascertained the nature of the said inven-
tion and in what manner the same is to be performed I declare that what I
claim is :-
The method of advertising places of public amusement or the like consisting in
the provision of a book or programme made up substantially in the manner as
hereinbefore described.
Tad this bond day of August 1902
Per pro EMMOTT & CO., LIMITED,
Robert Wood, Secretary,
2, New Bridge Street, Manchester, and 85, Strand, London,
Agents for the Applicant.