Improvements in Apparatus for Displaying Advertisements.
Year: 1891

page_text: Date of Application, 14th Dec., 1591
Complete Specification Left, 14th Sept., 1892-Accepted, 15th Oct.. 1892
PROVISIONAL SPECIFICATION.
Improvements in Apparatus for Displaying Advertisements.
A communication to me from JOSEPH MAJOLA, of 31, Boulevard Henri IV, Paris,
in the Republic of France, Publicist.
1, EDMUND EDWARDS, of the firm of Edwards and Co., Patent Agents and
Engineers, of 35, Southampton Buildings, Chancery Lane, in the County of
Middlesex, do hereby declare the nature of this invention to be as follows:-
This invention relates to improvements in apparatus for displaying advertisements,
visible both by day and night, upon the trunks of trees, lamp posts, and other such
available supports.
For this purpose I use a frame, preferably of metal, surrounding the tree or other
support for a sufficient height, the edges being hinged or otherwise attached
together, but made to open so that it may be placed round the support and then
reclosed and fastened.
Where the trunk of a tree is to be surrounded by the frame, the latter (if the
trunk is crooked) may be made in several parts one above the other, following the
curve of the trunk, and the frame in plan may be triangular, square, hexagonal, or
of other convenient form.
Upon the frame are fixed advertizing placards, of wood, metal, or other suitable
material.
Where the apparatus which may be made as ornamental as desired is applied to
lamp posts, or supports carrying lamps, the upper advertisements may be transparent
and illuminated by the lamp from the inside.
Dated this 14th day of December 1891
EDWARDS & Co.,
Agents for the Applicant.
COMPLETE SPECIFICATION.
Improvements in Apparatus for Displaying Advertisements.
A communication to me from abroad by JOSEPH MAJOLA, of Paris, in the
Republic of France.
I, EDMUND EDWARDS, of the firm of Edwards and Co., Patent Agents and
Engineers, of 35, Southampton Buildings, Chancery Lane, in the County of
Middlesex, do hereby declare the nature of this invention and in what manner the
same is to be performed, to be particularly described and ascertained in and by
the following statement and accompanying drawing, that is to say: ---
This invention consists of an apparatus for public display of advertisements,
both by day and night, applicable to the trunks of trees to which it serves as a
protection, as well as to posts of all kinds, columns, public and private lamp posts,
of different forms and diameters, and the same apparatus may also serve as a
support for the lamp or advertizing column.
The apparatus which forms the subject of the invention is absolutely free and
independent of the tree or post which it surrounds. It is in no way fixed to the
latter, but is held firm by its feet being driven into the ground. It may be fixed
in position, removed, opened, and closed with great ease.
The system of concealed fastening is at the same time certain and simple. A
simple lock or pin concealed in the upper part of the inside of the screen prevents
the apparatus from being unfastened, when necessary the feet of the latter being
[Price 8d 1

page_text: first withdrawn from the ground and the apparatus being then dismounted, which
can only be done by the assistance of two persons.
The circulation of air and of light is ensured in two ways, both by the
space left between the tree and the apparatus and by numerous openings provided
between the panels.
The panels intended to receive the advertisements, or notices, are all separately
moveable and their form and dimensions may be infinitely varied. They may
be made solid or perforated, in sheet iron enamelled or not, zine, wood, earthen-
ware ete. They may be painted, or cloth or other advertisement sheets may be
'simply pasted upon them.
The lamp which serves to illuminate them at night is arranged above the screen,
and the lighting may be effected either on the inside or the outside.
The apparatus may be used without advertising panels or lamps, simply as an
improved protector for trees. Its construction is more solid and the method of
closing more certain than those ordinarily hitherto used. The lowest panel such
as D preserves the foot of the tree from defilement by dogs, and the upper ends of
the bars terminate in points which prevent it from being climbed over.
The method of arrangement of the panels which form the sides of the apparatus
enables all polygonal forms to be given to the latter without changing the
dimensions of the said sides, only the bars at the angles (which serve to connect
the sides) being more or less opened or closed. By increasing or diminishing
their length a larger or smaller apparatus may be made still retaining the same
dimension of the sides. This combination has moreover the advantage of
retaining the same shape of the placards or bills in the different apparatus so that
they can be economically manufactured.
The apparatus may also be cylindrical and slightly conical, or even oval, or the
different forms may be combined together.
The iron employed in the construction may be of different kinds, half round,
solid or hollow, T-iron etc., etc.
In the interior of the apparatus may be arranged distributors for exhibiting
or delivering advertisements or telephonic, electrical, photographic or other
apparatus serving for different ordinary requirements or for different kinds of
advertising.
In short the improved apparatus whilst satisfying all the different requirements
of advertising, provides a protection for trees much more effective than the ordinary
guards whilst having a charming decorative effect which increases the variety and
beauty of public places and promenades.
DESCRIPTION OF THE APPARATUS.
Application of the apparatus to the trunks of trees.
Figure 1, front view of a guard, cylindrical but slightly conical, with bars the
advertizing panels A B upon which are moveable.
Figure 2, front view of a slightly conical cylindrical guard, having open

page_text: only having that B at the bottom and the collar E at the top may be used as an
improved tree protector.
Figure 10, section shewing the method of closing, by means of hooks, upon one
of the bars, engaging in eyes upon the adjoining bar which it meets.
Figure 11, section shewing the position of the two semi-circular parts of the
apparatus (Figures 1 and 2) before they are connected by the hooks.
Figure 12, view of the two circular faces of the apparatus open before the
moveable panels are fixed.
Figure 13, view of the moveable lantern or lamp which may be fixed equally
well in the triangular or circular apparatus.
Figure 14, plan shewing the different combinations triangular, square, or
polygonal, which may be made with the corresponding number of panels of the
same size, only altering the opening of the angles, and changing the fastenings
which connect the panels.
Figure 15, front view of a guard with solid panels of wood, and openings at the
sides and half way up.
Figure 16, section of the guard Figure 15, shewing the arrangement of the frame
which receives the panels.
Figure 17, section of the same guard after the wooden panels have been fixed.
Figure 18, the same guard with two interruptions in the supports so as to allow
it to follow the curve of a tree.
Figures 19, 20, 21, 22, details of such interruptions in the supports.
Figure 23, fastening pin consisting of a split pin having a sufficient number of
branches.
Figure 24, hinged panel having a conical male and female pivot, by which water
is prevented from collecting in the inside.
Figures 25, 26, method of fastening, consisting of a toothed rack and pinion, the
rack being provided with a hook, and being raised and lowered by a pinion gearing
with the rack, to which a handle can be applied.
Application of the apparatus to lamp supports, posts, etc.
Figure 27, section of the guard applied to the lamp post.
Figure 28, front view of a triangular guard converted into a support for a lamp.
The ordinary lamp post shewn in Figure 27 may be retained in the interior. The
bars have been replaced by solid panels. In the same frames a triangular or
square casing may be constructed slightly pyramidical. In order to increase the
height a separate socket or base F may be added to the bottom of the frames (see
Figure 29).
Conversion of the apparatus into a lamp support or guard.
Figure 30, circular post constructed on the model of the circular apparatus round
the ordinary lamp post.
Figure 28, the same apparatus as that described above, the former post having
been removed from inside, and the apparatus thus made itself forming a support
for the lamp and being capable of being made of triangular or square form.
Advertising column Figure 29 made by the combination of a sufficient number
of the panels used in the construction of the apparatus as already described.
If, as has been explained, in Figure 14, several of the panels used in the cou-
struction of the apparatus shewn in Figures 3, 5, and 28, are united in a polygonal
form having five, six, or seven sides, it is only necessary to add a base and a
cover in order to obtain an advertizing column inside which may be arranged
different devices of the ordinary kinds for shewing or delivering advertisements, etc.,
as above explained. This column will have the advantage of allowing placards or
advertisements of the same size as those used in the guards to be used.
It is to be understood that the number of supports of the guard may be varied
and that if thought advisable they may even be omitted.
The guard according to this invention is applicable to posts of all shapes and
diameters as well as to the trunks of trees.
Supports for public lamps may be constructed in the form of the guards

page_text: described, as well as advertizing columns with interior advertizing or other devices
as explained below. The guards may be constructed with materials of all kinds,
sheet metal, iron, wood etc., either in combination, or entirely of one such
material. Inside the apparatus different apparatus or devices may be established
such as letter boxes, telephones, electrical apparatus, automatic advertisement
distributors, etc.
The system of guard described leaves the trunk of a tree entirely free and the
circulation of air and light is completely ensured by the space left between or in
the panels and the other openings made for the purpose, so that it is especially
useful for horticulturists.
The advertisements upon the guards may either be adopted or omitted according
to their use and purpose.
The panels fixed upon the guard can also be adjusted and removed as
desired. The lighting of the guard may be effected either from the inside or the
outside.
It is to be understood that the character of the invention is not limited to the
preceding explanations, but that it may be modified in its details and applications
as may be found desirable, the apparatus being intended to receive the
different appliances employed for advertizing and to utilize the interior for ordinary
purposes.
Having now particularly described and ascertained the nature of the said inven-
tion and in what manner the same is to be performed, I declare that what I
claim is:
The application to the trunks of trees, lamp posts, and other posts, of guards or
supports used for the purpose of displaying advertisements, substantially as
described and illustrated.
1
1005
EDWARDS & Co.,
35, Southampton Buildings, London, Agents for the Applicant.