IMPROVE- MENTS IN THE MEANS EMPLOYED FOR THE PURPOSE OF EXHIBITING DESIGNS, DEVICES, OR ADVERTISMENTS
Year: 1876

page_text: LETTERS PATENT to Walter Rowland Holyoake, of Hayter House, 238, Mary-
lebone Road, in the County of Middlesex, for the Invention of "IMPROVE-
MENTS IN THE MEANS EMPLOYED FOR THE PURPOSE OF EXHIBITING DESIGNS,
DEVICES, OR ADVERTISMENTS."
Sealed the 9th September 1876, and dated the 13th June 1876.
PROVISIONAL SPECIFICATION left by the said Walter Rowland Holyoake at
the Office of the Commissioners of Patents on the 13th June 1876.
WALTER ROWLAND HOLYOAKE, of Hayter House, 238, Marylebone Road, in the
County of Middlesex. "IMPROVEMENTS IN THE MEANS EMPLOYED FOR THE PURPOSE
OF EXHIBITING DESIGNS, DEVICES, OR ADVERTISMENTS."
The object of my Invention is to exhibit the names of streets, railway stations, or
any other advertisement requiring publicity, the said advertisements being illumi-
nated either by transmitted, reflected, natural, or artificial light, so that it can be
read by day or by night.
I by preference illuminate or show the shape of the design, device, or advertise-
ment of any kind through perforations in the sign plate or board similar to a
stencil plate, and to place ground glass or other similar partly opaque or partly
transparent substance at the back of the perforations, or I employ the ordinary
means of painting, printing, staining, burning in, or embossing glass, and also
add a simi-transparent backing.
The apparatus for supporting or holding the said perforated and simi-transparent
advertisement is provided with clips or grooves, and is so constructed that the
advertisement can be changed at will with facility and ease, or it is so made that
each perforated plate or tablet locks or fastens itself in the other, and is also
provided with clips or groves to hold the background simi-transparent material.
The frame for supporting the advertisement, according to my Invention, is
made of iron, wood, or any suitable material, and can be readily placed upon or
attached to a lamp of any form without any alteration either in the position or
length of burner or shape of the lamp, and it will not interfere with the freo
passage of light, as I prefer placing it on the top of the body part and at the base
of the roof of the lamp, or, in other words, at the junction of the said parts, and
in such a position that will freely admit of perfect illumination by transmitted
or reflected light, or the advertisement, according to my Invention, can be suspended
or supported in front of at a convenient distance from the lamp.
advertisement is placed against an opaque substance I colour the perforated material
to contrast with the said background.
When the

page_text: SPECIFICATION filed in pursuance of the conditions of the Letters Patent, and
of an Order of the Lord Chancellor, by the said Walter Rowland Holyoake in
the Great Seal Patent Office on the 28th December 1876.
"
WALTER ROWLAND HOLYOAKE, of Hayter House, 238, Marylebone Road, in the
County of Middlesex, Gentleman. IMPROVEMENTS IN THE MEANS EMPLOYED FOR
THE PURPOSE OF EXHIBITING DESIGNS, DEVICES, OR ADVERTISEMENTS."
The object of my Invention is to exhibit the names of streets, railway stations,
or any other advertisement requiring publicity, the said advertisements being
illuminated either by transmitted, reflected, natural, or artificial light, so that it can
be read by day or by night.
I by preference illuminate or show the shape of the design, device, or advertise-
ment of any kind through perforations in the sign plate or board similar to a
stencil plate, and to place ground glass or other similar partly opaque and partly
transparent substance at the back of the perforations, or I employ the ordinary
means of painting, burning in, or embossing glass, and also add a semi-transparent
backing.
The apparatus for supporting or holding the said perforated and semi-transparent
advertisement is provided with clips or grooves, and is so constructed that the
advertisement can be changed at will with facility and ease, or it is so made that
each perforated plate or tablet locks or fastens itself in the other, and is so
provided with clips or grooves to hold the background transparent material.
The frame for supporting the advertisement, according to my Invention, is made
of iron, wood, zinc, or any suitable material, and can be readily placed upon or
attached to a lamp of any form without any alteration either in the position or
length of burner, or the shape of the lamp, and it will not interfere with the free
passage of light, as I prefer placing it on the top of the body part and at the base,
or, in other words, at the junction of the said parts, and in such a position as will
freely admit of perfect illumination or reflected light. Or the advertisement,
according to my Invention, can be suspended or supported in front of and at a
convenient distance from the lamp. When the advertisement is placed against
an opaque substance I colour the perforated material to contrast with the said
background.
Having explained the nature of my Invention, I will proceed to describe, with
reference to the accompanying Drawings, the manner in which the same is to be
performed. The same letters of reference indicate the same parts in the several
Figures of the Drawings.
Fig. 1 represents in plan my improved frame C and corner clip B for holding
my improved perforated advertisement and semi-transparent or opaque plate D
in combination with an ordinary street lamp A.
Fig. 2 represents in isometrical projection my said improved framework C with
the said corner clip B.
Fig. 3 represents in elevation my improved frame C, corner clip B, and perforated
& transluscent plate D, in combination with an ordinary street lamp A.
Fig. 4 represents in perspective view my improved frame C, with the corner
clip B and the advertisement plate D, in combination with the lamp A.
Figures 5, 6, 7 represent plan, elevation, and side view of my improved frame E.
It will be clearly perceived by reference to the Drawings that my improved
advertisement plates D are made to freely drop or slide in between the clips B and
rest upon the bottom part of the frame C, and that the frame C with the plates D
rests upon the top of the body part and the bottom of the roof part of the lamp A,
or, in other words, the framework C rests upon and fits that part of the lamp
where the roof and body part of the lamp A are united, or the framework C
may be longer than the lamp A when a larger advertisement is required, and in
this case the advertisement plates or tablets D and the frame C may be below or
above, or partly below and partly above the juncture of the body and roof parts
of the lamp A without obstructing the light. When this is required I use the

page_text: frame E. In this case the frame E will have to be considerably stronger than
Frame C. The parts of the frame E and the clips B may be united by rivets, or
soldering, or otherwise secured together. Or my improved frame and advertise-
ment plates may be suspended at a convenient distance and height from the lamp.
In cases where I do not use the perforated plate I emboss, colour, or paint the
advertisement on plain glass and place between it and the lamp or artificial light
a translucent substance, or I use printed paper stuck on plain glass by means of
transparent varnish and the printed surface also varnished, using a suitable glass
plate between the paper and artificial light.
Having now described the nature of my Invention, and the manner in which
the same is to be performed, I wish it to be understood that I do not limit myself
to the precise details herein described and illustrated, as the same may be varied
without departing from the nature of my Invention; but I claim as my Invention
of improvements in the means employed for the purpose of exhibiting designs,
devices, or advertisements-
Firstly. The combination of perforated material with a translucent substance,
substantially as and for the purpose herein described and illustrated in the
accompanying Drawings.
Secondly. The improved apparatus or framing for holding or exhibiting designs,
devices, and advertisements, substantially as herein described and illustrated in the
accompanying Drawings.
Thirdly. The affixing my improved framing C with the design, device, or
advertisement D, in combination with and at the top of a lamp A where the roof
and body parts join, so as to obtain the use of the light without obstructing it,
substantially as described and illustrated in the accompanying Drawings.
Fourthly. The suspension of my improved framing containing the advertisement
at a convenient distance from a lamp or artificial light, substantially as described
and illustrated in the accompanying Drawings.
Fifthly. Devices, designs, or advertisements painted, printed, stained, or embossed
on transparent glass in combination with a translucent substance, in and for the
purpose described and illustrated in the accompanying Drawings.
And, Sixthly. Designs, devices, or advertisements painted or printed on paper in
combination with transparent glass, substantially as and for the purpose described
and illustrated in the accompanying Drawings.
In witness whereof, I, the said Walter Rowland Holyoake, have hereunto set
my hand and seal, this Twenty-eighth day of December, in the year of our
Lord One thousand eight hundred and seventy-six.
WALTER ROWLAND HOLYOAKE. (L.S.)