An Improved Means for Advertising.
Year: 1891

page_text: Date of Application, 31st Mar., 1891
Complete Specification Left, 30th Dec., 1891-Accepted, 30th Jan., 1892
PROVISIONAL SPECIFICATION.
An Improved Means for Advertising.
I, JOHN TEASDALE MACKINTOSH of 25 St. Albans Road, Leicester in the
County of Leicester Advertisement Canvasser, do hereby declare the nature of this
invention to be as follows :-
My invention consists of a show case for the exhibition of advertisements of every
kind together with pictorial, comic or other papers or journals and with or without
the further addition of telegrams or copies of telegrams of the latest news, announce-
ments of coming events and other suitable attractive or useful matter.
The advertisements to be placed upon or surrounding such pictorial comic, or
other papers or journals, telegrams or copies of telegrams announcements of coming
events or other suitable attractive or useful matter; and also upon the glass of the
said show case, upon the frames and sides thereof, and upon the wall space,
immediately surrounding the show case and in or upon any other available suitable
position in connection therewith. The said show case to be exhibited in suitable
public positions, either in or out of doors and the said pictorial, comic or other
papers or journals, telegrams or copies of telegrams announcements of coming
events or other suitable attractive or useful matter together at discretion with the
whole or portion of the advertisements to be changed daily or at such other intervals
of time as may be desirable and expedient.
Dated this Twenty-seventh day of March 1891.
JOHN TEASDALE MACKINTOSH.
COMPLETE SPECIFICATION.
An Improved Means for Advertising.
I, JOHN TEASDALE MACKINTOSH of 25 St. Albans Road, Leicester, in the
County of Leicester, Advertisement Canvasser, do hereby declare the nature of
this invention and in what manner the same is to be performed, to be particularly
described and ascertained in and by the following statement :-
This invention has reference to an improved means for advertising and is designed
with the object of providing an attractive and easily accessible medium for
advertisements, capable of being located in given districts and controlled in such a
manner as to render them permanent and lasting.
According to my invention I may construct a case of any convenient size, shape
and dimensions to suit the position in which it is to be fixed and provide the same
with a glazed front or frame furnished with a suitable lock and key.
The said glazed case or show-case may be fixed to either the exterior or interior
of shops, public buildings or institutions or in any other spot or locality within the
range of public observation.
Within the said case I propose to exhibit or display one or a series of comic,
illustrated or other periodicals, papers or literature, selecting by preference those
current with the existing date and such as are of greatest public interest.
The papers, periodicals or literature may be secured in position within the case
by, preferably, drawing pins passing through the leaves of same and into the back
of the case, or, by any suitable adhesive material, or other means of fastening the
papers in position may be employed.
The said illustrated or other papers may be changed or altered, daily, weekly or
at other convenient intervals and others of current date may be fixed in their

page_text: In some instances I may find it desirable to reserve certain cases for displaying or
exhibiting one and the same kind or class of paper or periodical, changing it only to
keep pace with the up-to-date issues, in other cases it may auswer to substitute a
different class or quality of illustrated paper or periodical each time it is changed,
but as a general method of procedure it will be found of advantage to select that
periodical or paper which is best suited and most calculated to appeal to the tastes
of the inhabitants or class of citizens living in the district within which the case is
located.
The displaying or exhibiting of the illustrated papers, periodicals or literature in
the manner described is only the means to an end and forms the medium for
attracting the gaze or attention of the general public or passers by.
Advertisements may be placed round or between the papers, or periodicals, so,
as far as possible to surround them, and when so placed are necessarily brought
under the notice of the readers, and if in addition the advertisements are executed
in an artistic or pictorial form so as to harmonize as nearly as possible with their
surroundings, the value of this invention as an advertising medium is greatly
enhanced.
The glass door and the sides and edges of the framework may also be utilized for
advertising purposes if desired.
As an advertising medium my invention cannot fail to be of unqualified worth, as
when located within districts where the traffic is great and the stream of foot
passengers is practically continuous and uninterrupted, the advertisements are
constantly under the observation of an everchanging body of the general public.
An appreciable adjunct to the illustrated papers, as a means of attracting
attention, is the insertion within the show-case bereinbefore referred to, of telegrams,
or copies of telegrams, of the latest news, announcements, or of coming events, or
containing any other useful or attractive matter.
In addition to altering the illustrated or other papers as before stated, the
advertisements may also be altered, varied, or renewed at such intervals and for
such purposes as may appear desirable or occasion requires.
Having now particularly described and ascertained the nature of my said inven-
tion, and in what manner the same is to be performed, I declare that what I
claim is
As an advertising medium, the use or employment of, preferably, glazed show-
cases containing illustrated papers, periodicals or literature, or telegraphic informa-
tion, or both of same, surrounded partly or wholly with advertisements and one or
both of which is or are renewable or variable at intervals, substantially as
herein before described.
Dated this 30th day of December 1891