An Improved Means for and System of Advertising in connection with Tramway, Steam-boat, and other Fares.
Year: 1890

page_text: Date of Application, 2nd Sept., 1890
Complete Specification Left, 2nd June, 1891-Accepted, 4th July, 1891
PROVISIONAL SPECIFICATION.
An Improved Means for and System of Advertising in connection
with Tramway, Steam-boat, and other Fares.
I, DAVID BLAKELEY of 91 Market Street Manchester in the County of Lancaster,
Travelling Bag Manufacturer, do hereby declare the nature of this invention to be
as follows:-
This invention relates to an improved means for and system of advertising in
connection with tramway, steam-boat, and other fares, and it has for its object to
secure the effective and controlled distribution of the advertisements and at the
same time to enable the public to ride at a cheaper rate.
According to this invention the public tender, and the companies accept, special
tickets, cheques, or tokens for the amounts of the fares, such tickets having thereon
suitable advertisements. These tickets cheques or tokens are issued by the
companies and are by them or by their sanction, printed impressed or marked
with means for identification. The advertisements are printed or impressed either
by or by the authority of the advertisers themselves or by the company issuing the
tickets cheques or tokens as may be arranged. The tickets cheques or tokens are
issued by the companies at their full face value or at a premium on this value, to
the advertisers whose advertisements they bear, and by them the tickets are issued
to the public at a discount on their face value, at a reduced cost, at a discount on
purchases, or free, as they may determine. The tickets cheques or tokens having
been collected from the travelling public by the companies, may be destroyed, or if
constructed as is preferred, in a permanent form, they may be re-sold to the
advertisers whose advertisements they bear.
By this arrangement, each advertiser issues his own advertisements and is enabled
to control and ascertain the extent of his individual publicity.
Dated this 1st day of September A.D. 1890
WILLIAM E. HEYS,
Agent for the Applicant.
COMPLETE SPECIFICATION.
An Improved Means for and System of Advertising in connection
with Tramway, Steam-boat, and other Fares.
1, DAVID BLAKELEY of 104 Deansgate Manchester in the County of Lancaster,
Travelling Bag Manufacturer, do hereby declare the nature of this invention, and in
what manner the same is to be performed, to be particularly described and ascer-
tained in and by the following statement :-
This invention relates to an improved means for and system of advertising in
connection with the payment of tramway omnibus steam-boat and other fares, and
its object is to secure the effective and controlled distribution of the advertisements
and at the same time to enable the public to ride at a cheaper rate.
According to my present invention, the passengers tender, and the companies or
proprietors accept, special tickets, checks, or tokens for the amount of the fares,
such tickets cheques or tokens having theicon suitable advertisements.
The tickets cheques or tokens are issued by the companies or persons to whom
the fares would in the ordinary course be paid; and they are, by them or by their
sanction, printed impressed or marked with means for identification.
The advertisements upon the tickets cheques or tokens are printed impressed or
otherwise produced thereon by either the advertisers or by their authority, or by
the company or persons by whom they are issued as may be arranged.

page_text: The tickets cheques or tokens may be issued to the public by the company or
person to whom the fares will become due, but it is preferred that they shall be
issued to the advertisers only and by the advertisers be issued to the public at a
discount on their face value, at a reduced cost, as a premium on purchases, or free,
as they may determine the advertisers paying for them their full face value, or
purchasing them at a discount or premium as they may arrange.
The tickets cheques or tokens having been collected by the company or person
to whom the fares are payable, from the travelling public who have acquired them
from the advertisers, may be destroyed: or, if they are constructed of metal, or in
some other permanent form as is preferr. 1, they may be resold to the advertisers
whose names they respectively bear.
By this arrangement, each advertiser issu his own advertisements and is
enabled to control and ascertain precisely the extent of the publicity obtained by
then.
Having now particularly described and ascertained the nature of my said inven-
tion and in what manner the same is to be performed, I declare that what I
claim is,
The hereinbefore described means for and system of advertising in connection
with the payment of tramway omnibus steamboat and other fares; substantially as
set forth.
WILLIAM E. HEYS,
Agent for the Applicant.