An Improved Method of Advertising.
Year: 1892

page_text: Date of Application, 6th Dec., 1892
Complete Specification Left, 15th Aug., 1893-Accepted, 16th Sept., 1893
PROVISIONAL SPECIFICATION.
An Improved Method of Advertising.
FRANCIS HENRY LITTLE 29 Molesworth Street Dublin Wine Merchant do
hereby declare the nature of this invention to be as follows:-
This invention relates to an improved method, or system of advertising for
commercial purposes, and is as follows.
In carrying out my invention I propose to utilize pictures, drawings, photographs
and show cards already hung, or other objects which will afford a ready horizontal
rest for the purpose of my invention as presently described.
The advertising matter-such as show cards, or plates-is the then provided
with a lever attached to the back by means of a double folding hinge whereby the
advertising show card can be readily slipped over the horizontal frame of the
already hung picture, drawing, photograph or show card in such a manner as to
enable the advertising matter to be exhibited above the horizontal edge.
It is obvious that the lever must be of sufficient weight and have sufficient drop
to maintain the exhibited matter in an upright and steady position.
Dated thin 5th dox of December 1892
J. K. FAHIE & SON,
9, Westland Row, Dublin, Agents for Applicant.
COMPLETE SPECIFICATION.
An Improved Method of Advertising
1, FRANCIS HENRY LITTLE, of 29 Molesworth Street, Dublin, Wine Merchant,
do hereby declare the nature of this invention and in what manner the same is to be
performed, to be particularly described and ascertained in and by the following
statement:-
This invention relates to an improved method or system of advertising for
commercial purposes and is as follows:-
-
In carrying out my invention I propose to utilize pictures, drawings, photographs,
and show cards already hung, or other objects which will afford a ready horizontal
rest for the purpose of my invention as presently described.
To the back of the show card or plate to be used for advertising purposes near
its lower edge I secure a double folding hinge of cardboard or other suitable
material carrying on its outer ends a downwardly projecting arm or lever.
It will then be seen that when the card or plate is applied to the upper horizontal
part of the picture or other similar object the double hinge rests on the upper edge
thereof whilst the lever and that part of the advertising show card or plate below
the bottom edge of said double hinge extend down each side of said picture etc.,
sufficiently to retain the card or plate in position. A weight is secured to the
lower end of the arm or lever thus retaining the card or plate in an upright
position.
And in order that this invention may be more readily understood and carried
into practice I will now proceed to describe the same with reference to the
accompanying drawing of which Fig. 2 is a back view of a show card constructed
according to my invention and Fig. 1 a similar card shown applied to the upper
edge of a picture. a is the double hinge secured to the back of the advertising
card b and carrying on the outer ends thereof the lever c to which is secured a
weight d for retaining the card 6 in an upright position.

page_text: Having now particularly described and ascertained the nature of my said inven-
tion and in what manner the same is to be performed I declare that what 1
claim is:
1. The device for securing advertising cards and plates to the upper edges of
pictures, drawings and the like substantially as described and ascertained in the
accompanying drawings.
2. The application of advertising cards and plates to the upper edges of pictures,
drawings and the like substantially as described and ascertained in the accompanying
drawings.
1000
CASTLE SMITH,
"Invention" Office, 54, Fleet Street, London, E.C.,
Agent for the Applicant.