Improvements in and in connection with Route Maps.
Year: 1896

page_text: PROVISIONAL SPECIFICATION.
Improvements in and in connection with Route Maps.
We, CHARLES MACKINTOSH, 22 Gotha Street, Leicester, and JoHN TEASDALE
MACKINTOSH of 268 Welford Road, Leicester, Advertising Contractors do hereby
declare the nature of this invention to be as follows:--
This invention relates to a new or improved means of advertising and is designed
with the object of producing a medium which is of especial use and advantage to
cyclists, tourists and travellers in general as indicating the route to and distances
between places of well known resort and interest and with which medium there
may be combined suitable advertisements according to the locality of the place or
places of resort and to the travellers en route thereto.
The invention consists in arranging in sheet, map or other convenient form the
route between well known places and indicating along its line the nature and
particulars of any place or places of interest or convenience at any of the places
on the journey.
To illustrate the applicability of the invention for the purposes of the cycling
fraternity for instance, the route between two places-say London and Brighton-
would be marked in preferably equal distance sections along a sheet of convenient
size either for the pocket or for suspending in map form in public places.
The various hills and declivities along the route would be shown with their
approximate gradients and lengths, the various villages or towns through which
cyclists would pass and their mileage would be indicated, as well as those places
lying a short distance off or adjacent to the route; the name of a suitable hotel
or other place of refreshment in each town or place on the route might be intimated
together with the name of the nearest cycle repairer.
Other such information or particulars of interest to the cyclist could also be
included on the sheet and thus render it a veritable vade-mecum to the cyclist.
Other objects and places of interest might also be denoted.
The routes would be arranged in sections of a predetermined length across the
sheet and interposed between them and around them would be advertisements
which by preference may be such as to be of the greatest use to cyclists and
travellers generally viz. of Hotels, Refreshment and Dining Rooms, Cycle
Repairers and the like.
Tota
12th day of Angust 1896
BOULT & WADE,
Agents for the Applicant.

page_text: Improvements in and in connection with Route Maps.
We, CHARLES MACKINTOSH, 22, Gotha Street, Leicester, and JOHN TEASDALE
MACKINTOSH of 268, Welford Road, Leicester, Advertising Contractors do hereby
declare the nature of this invention and in what manner the same is to be performed
to be particularly described and ascertained in and by the following statement:-
This invention relates to a new or improved means of advertising and is designed
with the object of producing a medium which is of especial use and advantage to
cyclists, tourists and travellers in general, as indicating the route to and distances
between places of well known resort and interest and with which medium there
may be combined advertisements suitable to the locality of the place or places
of resort and to the travellers en route thereto.
The invention consists in arranging in sheet, map or other convenient form the
route between well known places and indicating along its line the particulars
relating to any place or places of interest or convenience at any of the places on
the journey as will be hereinafter more fully set forth.
To illustrate the applicability of the invention for the purposes of the eyeling
fraternity for example, the route between two well known places would be marked
in equal distance sections along a sheet of convenient size either for the pocket or
for suspending in map form in public places.
Suppose for instance the two places are Leicester and Earl Shilton, a distance of
about 10 miles, the route, or the sheet upon which such route was laid out would
be divided by vertical parallel lines in say ten equal sections representing one
mile each.
The various hills and declivities along the route would be shown and their
approximate gradients and lengths also indicated, or they might be indicated by
arrows as follows: dotted arrow to represent a moderately steep hill, full line arrow
a steep hill and double or parallel line arrow a dangerous hill where it would be
desirable for the rider to dismount. The arrow head in each case would always be
at the foot of the hill.
The various towns or villages lying a short distance off or adjacent to, on either
side of the main route would also be indicated together with the distance thereto.
The name of a suitable hotel or other place for refreshment in each town or
place on the route together with the name of the nearest cycle repairer might also
be intimated.
Other objects and places of interest might also be denoted on the map.
It is obvious that a route map arranged in the manner hereinbefore described
would be exceedingly useful to cyclists, and also to persons either driving or walk-
ing in the district referred to on the map and the said map would therefore
constitute a valuable advertising medium.
For this latter purpose advertisement spaces are arranged all round this route
map, and in the case of a cycling map the advertisements placed in the said spaces
would be such as would be of particular interest to cyclists generally and comprise
hotels, refreshment rooms, cycle repairers, places and objects of interest and the
like.
Having now particularly described and ascertained the nature of our said
invention and in what manner the same is to be performed, we declare that what
we claim is:-
1. The use as an advertising medium of a route map arranged substantially
in the manner hereinbefore described.

page_text: 2. A route map having indicated thereon the various features hereinbefore
specified and provided with spaces to contain advertisements substantially as
described.
D
UL
day May 10.
Witness:
E. N. LEWIS,
Berridge Street Chambers, Leicester.
CHARLES MACKINTOSH.
Boult & Wade,