A NEW MODE OF ADVERTISING
Year: 1857

page_text: LETTERS PATENT to Charles Eugène Lecointe, of Paris, (France,) Gentle-
man, for the Invention of "A NEW MODE OF ADVERTISING."
Sealed the 7th May 1858, and dated the 10th November 1857.
PROVISIONAL SPECIFICATION left by the said Charles Eugène Lecointe
at the Office of the Commissioners of Patents, with his Petition, on the
10th November 1857.
I, CHARLES EUGÈNE LECOINTE, of Paris, (France,) Gentleman, do hereby.
declare the nature of the said Invention for "A NEW MODE OF ADVERTISING,"
to be as follows :--
The Invention consists in causing a part of the outside of letter envelopes
or letter paper to serve for advertisements. For this purpose I establish on
suitable parts of the outside of letter envelopes or of letter paper a suitable.
number of parts or divisions of any suitable form, in which advertisements of
any kind may be inserted, a division or part of sufficient size being open for
the address or direction of the letter and for the postage stamp, which latter
may be affixed or stamped beforehand to the said envelopes or paper, in order
to sell them with the stamps affixed thereto, and as the letting of the space
allowed for the advertisement will offer a suitable profit, this will permit of selling.
the envelopes át a lower price than the actual cost of the envelope or the stamp.
The advertisements may be of whatever kind the public will judge proper,
such, for instance, as addresses, professions, demands, claims, or other similar

page_text: things wished to be brought to general knowledge. The advertisements may
be printed in any suitable colour, or on any suitable coloured or ornamental
ground, and surrounded by any suitable margins or ornaments. The advertise-
ments may be put on the outside or on the inside of the envelopes or of the
letter paper. The Invention allows of giving a great publicity to advertise-
ments, permitting at the same time of a diminution in the price of the postage
stamps.
SPECIFICATION in pursuance of the conditions of the Letters Patent, filed
by the said Charles Eugène Lecointe in the Great Seal Patent Office
on the 10th May 1858.
TO ALL TO WHOM THESE PRESENTS SHALL COME, I, CHARLES
EUGÈNE LECOINTE, of Paris, France, Gentleman, send greeting.
WHEREAS Her most Excellent Majesty Queen Victoria, by Her Letters
Patent, bearing date the Tenth day of November, in the year of our Lord
One thousand eight hundred and fifty-seven, in the
year of
Her reign, did, for Herself, Her heirs and successors, give and grant unto
me, the said Charles Eugène Lecointe, Her special licence that I, the
said Charles Eugène Lecointe, my executors, administrators, and assigns,
or such others as I, the said Charles Eugène Lecointe, my executors,
administrators, and assigns, should at any time agree with, and no others,
from time to time and at all times thereafter during the term therein ex-
pressed, should and lawfully might make, use, exercise, and vend, within the
United Kingdom of Great Britain and Ireland, the Channel Islands, and Isle
of Man, an Invention for "A NEW MODE OF ADVERTISING," upon the condition
(amongst others) that I, the said Charles Eugène Lecointe, my executors or
administrators, by an instrument in writing, under my, or their, or one of
their hands and seals, should particularly describe and ascertain the nature.
of the said Invention, and in what manner the same was to be performed,.
and cause the same to be filed in the Great Seal Patent Office within-
six calendar months next and immediately after the date of the said Letters
Patent.
NOW KNOW YE, that I, the said Charles Eugène Lecointe, do hereby
declare the nature of the said Invention, and in what manner the same is:
to be performed, to be particularly described and ascertained in and by the
following statement :-
. My Invention relates to a new mode of advertising, and consists in making

page_text: suitable parts of the in or outside surfaces of envelopes for letters or parcels;
or suitable parts of the surface of letter paper subservient for directions,
announcements, or advertisements of any kind. For this purpose I prefer
dividing the said surfaces in the required number of compartments, parts, or
divisions, of any suitable form or size, for inserting therein the advertisements,
addresses, or other particularities to be brought before the public, and which
may be imprinted thereon by any suitable means, or else glued, or otherwise
made adhere thereto, and which compartments and advertisements may be
provided with any suitable ornaments, colours, or any other devices for the
object of calling the attention to them. The impression may take place on any
suitable ground, in any suitable colours, and by any suitable means, such, for
instance, as letter, lithographic, autographic, or other printing, stamping, or
any other mode by which a sufficient impression is offered to the sight; and
the envelopes, as well as the letter paper, may be of any suitable form and
material.
I wish to remark here that I am aware that already many persons are in the
habit of providing their letter paper or their envelopes for letters or parcels
with their directions and other particulars, but this has nothing to do with my
Invention, the object of which is to make a suitable part of the envelope or
letter paper serve as a means for a collective publicity, that is to say, that two
or more advertisements are existing on the same envelope or letter paper, and
for which a certain remuneration is to be paid, in such manner that by letting
to various persons one or more of the parts or spaces allotted for the advertise-
ments, the money they will have to pay for these advertisements will allow of
selling the envelopes at a lower price than the actual cost, or even permit of
giving away gratis to the subscribers, or even to the public in general, the
envelopes or the letter paper provided with the said advertisements, and in
some cases even allow of distributing gratuitously these envelopes or paper.
provided already with a postage stamp, whereby consequently the distributing
of the envelopes or the paper will take place by the public itself or at
least by the parties who have their advertisements on the said envelopes or
paper.
Having thus described the nature of my Invention, and the manner of
putting the same into practical effect, I declare that I do not consider as
my Invention the affixing or impressing of directions or other indications on
envelopes or letter paper, as this has been in use long since; but what I claim
as my Invention consists of the new mode of advertising by making a part of
the surface of envelopes for letters or parcels, or of letter paper, subservient to
a collective advertising, that is to say, that two or more advertisements of

page_text: different nature are existing on the same envelope or letter paper, in order to
obtain that by the remuneration to be paid for such advertisements the
envelopes or letter paper may be sold at such low prices, or even be distributed
gratis, so as thereby to cause a considerable increase in the use and dis-
tribution of them.
In witness whereof, I, the said
set my hand and seal, this
hundred and fifty-eight.
Charles Eugène Lecointe, have hereunto
Seventh of May, One thousand eight
Witness,
J. SOUTH.
LECOINTE. (L.S.).