Improvements in or Appertaining to Postal Sheets and Envelopes Combined, Stamped Sheets or Cards, or Sheets of Postcards and Advertisements and the like, for Advertising Purposes.
Year: 1888

page_text: Improvements in or Appertaining to Postal Sheets and Envelopes
Combined, Stamped Sheets or Cards, or Sheets of Postcards and
Advertisements and the like, for Advertising Purposes.
I, Le Chevalier FRANCIS PANGAERT D'OPDORP, of 25, Rue Marie de Bourgoyne,
Brussels, Belgium, Gentleman, do hereby declare the nature of this invention to be
as follows:-
The object of this invention is to provide a new or improved form of letter sheet
and envelope combined having advertisements printed thereon so that the entire sheet
can be sold at a cheaper rate if necessary than its intrinsic value, the advertisements
paying the difference in price and the profit of the manufacturer.
There are two ways in which I combine advertisements with my letter sheet.
First. Advertisements so placed on the letter sheet that it is impossible to fold up the
letter sheet without the advertisements being left on as otherwise it would not seal.
Secondly. Advertisements arranged in squares of one uniform size something liko
postage stamps and separated by lines of perforations like postage stamps which can
thus be used as
be detached from the letter sheet without difficulty and can
interesting specimens for those collecting advertisements and arranged in albums like
postage stamps are arranged.
If there are
There are various ways in which the letter sheet could be arranged.
not to be any detachable advertisements or only very few I bend the sheet preferably
into four folds one way and two folds the other, with a strip on two adjacent sides
the width of the little postage stamp-like advertisements. Supposing these two
postage strips to be on the bottom and left-hand sides, the top right-hand compartment
is separated from the compartment below it by a slit so that it can be folded over the
top left-hand compartment. The postage stamp strip adjacent to the left hand top
compartment is also slit off from the rest so as to form another flap of the envelope
and the postage stamp strip at the bottom opposite the left hand compartment is also
The remainder of the
slit off from the rest so that it can be used as a flap likewise.
postage stamp strip is made into postage stamp like advertisements or if desired the

page_text: ntire strip is cut away except the two flaps aforesaid and these two flaps can be made
of any desired width size or shape. The advertisements then are preferably printed
on the two middle left hand compartments and the bottom right hand compartments
leaving the remaining compartments for writing upon.
In
The other side of the sheet can be entirely in advertisements or can have say the
two bottom compartments advertisements and the remainder for writing upon.
place of this a lozenge-shaped space can be perforated out of a plain sheet and a space
below it or a double space half of which is below it can be left for writing upon, the
remainder can be perforated off for the little postage stamp-like advertisements above
described. If, however, it is desired in this case too, to have both permanent and
detachable advertisements one of the double compartments arranged side by side can
be in part filled with advertisements leaving the remainder of the space for writing
upon. In all cases the space between the two sido flaps is left blank for writing the
address and will form the back of the envelope.
In place of mere strips as described in the first part of this specification, triangular
folding flaps will do, but the objection to these is that a larger amount of paper has
to be cut. away in forming the sheet. If, however, this part except where it
is triangular is formed into postage stamp-like advertisements the loss will be
small.
These postage stamp-like advertisements can be sold gummed or ungummed as
may be preferred, the gummed ones being thoso preferred by collectors. In order to
make the postage stamp-like advertisements for collectors they will be preferably got
up artistically in colors and with trade-marks or other devices forming part of
them. Puzzles, drawings and interesting or useful information or the liko can fill
some of the squares.
The letter sheets can also be any size and of any material they can even be formed
of such solid material and the lines of perforations placed in such positions as to
form a series of postcards interspersed with advertisement squares and possibly
holding permanent advertisements.
Furthermore instead of there being only one stamp there could be a vast number
of stamps dotted all over the sheet interspersed with advertisement. squares of the
same size. Supposing therefore that a sheet contains five shillings worth of stamps
and sixty advertisements so as to be the same size as a single sheet of ten
shillings worth of penny stamps I could sell the entire sheet for considerably less
than fivo shillings as the advertisements would pay for the balance.
These sheets could also if desirable have a blank space arranged in them or even
be perforated in such way as to form a blank envelope and the printed and stamped
part be capable of being wrapped up in the envelope together with a small amount of
writing. This written part being on the back of the envelope. In this way persons
could send remittances and a short letter therewith.
Data the 16th day of March 1888
WM. P. THOMPSON & Co.,
Of 6, Lord Street, Liverpool,
Patent Agents for the Applicant.

page_text: Improvements in or Appertaining to Postal Sheets and Envelopes
Combined, Stamped Sheets or Cards, or Sheets of Postcards and
Advertisements and the like, for Advertising Purposes.
I, Le Chevalier FRANCIS PANGAERT D'OPDORP, of 25, Rue Marie de Bourgogne
Brussels, Belgium, Gentleman, do hereby declare the nature of this invention and
in what manner the same is to be performed. to be particularly described and
ascertained in and by the following statement :-
The object of this invention is to provide a combined letter sheet end envelope
or other postal wrapper or device, which, being interspersed or combined with
advertisements, etcetera, that pay part of the cost of the stamp or material, or
both, can be sold profitably at or below their intrinsic value or the face value of
their stamp or stamps.
There are two ways in which I may combine advertisements with my combined
letter sheet and envelope (hereinafter styled for brevity "letter sheet");
First :—Advertisements may be so placed on the letter sheet that it is impossible
to fold it up without the advertisements being left on, as, if they were cut or
torn off, it would not properly seal.
Secondly-Advertisements may be arranged preferably in squares or rectangles,
of one uniform size, something like postage stamps, and separated by lines of
perforations as in the case of postage stamps, so that the advertisements can be
detached from the letter sheet without difficulty, and can thus be used a.s
interesting specimens for those collecting advertisements, being arranged for this
purpose in albums in a similar manner to postage stamps.
There are numerous ways in which the letter sheets, postcards, stamps, etcetera,
could be arranged and combined with the advertisements, etcetera.
A few of these ways are shown on the drawings, which are hereinafter referred to,
in order that the invention may be better understood.
In these drawings
Figure 1 is a front or face of one form of the combined advertising letter paper and
envelope.
Figure 2 is a back view of the same.
Figures 3 and 4 are similar views to Figures 1 and 2 showing another and slightly
modified form.
Figures 5, 6, and 7, show ways in which the invention may be carried into effect in
respect to post cards and postage stamps.
Figure shows the front of a combined postage stamp sheet, envelope and
letter paper.
Referring to Figures 1 and 2:-
A is the letter sheet proper which is adapted to be folded into two in one
direction, as on the line a, and into four in the transverse direction, as on the
lines a, a, a B B are two strips, preferably on two adjacent sides of the sheet.

page_text: These strips may be the width or some multiple of the width, of the squares
intended for the postage-stamp-like advertisements. If these two strips B B are
on the bottom and left hand sides of the sheet as shown, the top right hand
compartment C. Figure 2, may be separated from the compartment D below it
by a slit d, so that it can be folded under the top left hand compartment H, and
over the compartment E in Figure 1. The part of the strip B adjacent to
the left hand top compartment, is also separated by a slit from the rest of the
strip, so as to form another flap C of the envelope, and the part of the strip
at the bottom of the sheet, and opposite the left hand compartment G is also
separated from the rest of the strip by slits d² so that it can be used as a flap likewise.
The remaining portion of the strips B may be divided by lines of perforations into
postage stamp-like squares B1 for the advertisements, or if desired, the entire strips
may be cut away, except the two flaps C and C aforesaid.
When non-detachable advertisements are employed, they may be printed, impressed
or otherwise marked on the back or front of the letter sheet, in such positions that it
is impossible to cut or tear them off either side of the letter sheet, without so
mutilating the latter that it cannot be properly sealed. In Figure 2 these advertise-
ments on the back of the sheet are shown on the two middle left hand compartments F, F,
and the bottom right hand compartment F2, leaving the remaining compart-
ments D, D, G, for writing upon. The face of the sheet shown in Figure 1 may be
provided entirely with advertisements, or the latter may be, say, on the two
bottom compartments F3 and F only, the remaining compartments D2, D³, D¹, D³,
being left for writing upon. The advertisement compartments F to Fi if
desired, be divided by lines/into a series of squares or rectangles, which may be lei
off to advertisers, at so much per space according to size.
may,
The blank compartments D, DI, may form the first page of the letter, while the
compartments D2, D3, and D4, D5, may form respectively the second and third pages
thereof. The compartment E may also be used for writing upon if desired. The
compartment G, Figure 2, forms the back proper of the envelope when the sheet is
folded, and the compartment H, bearing the stamp J, forms the front of the envelope,
and is intended to receive the address.
To prepare a letter sheet of this form for the mail, the detachable advertisement
portions of the strips B, if there are any, are first removed. The compart-
ments D2, D3, F³, are then folded upon the compartments D', D, F, along the line a.
The sheet is then folded along the lines a¹, a², a³, in such a manner that the folds lio
upon the compartment E with the compartment G outermost. The flap is folded
over upon the compartment G, and the gummed flap is folded over and secured
upon the latter flap C. The third flap C², also gummed, is finally folded over, and
secured upon the front compartment H.
It will be readily seen from the drawings, that, if the permanent, advertisements on
either face be removed by cutting or tearing off the portions of the sheet containing
them, it would be impossible to seal the letter properly.
The detachable advertisements may be arranged along all or any of the sides of the
sheet, and they may be in rows one or more deep. Or the sheets may be sold
without such squares.
In Figures 3 and 4, the squares are shown arranged round
two sides and a portion of a third side, and the permanent advertisements are shown
placed upon the compartments D E, and the flaps C, C1, C2, at the front of the sheet,
and at the back of the sheet on a portion of the compartment F.
There may be one, two, three, or four flaps, and these may be of any convenient
shape or size. When formed as in Figures 3 and 4, they would be folded over in a
similar manner to those shown in Figures 1 and 2, except that the flap C², which is in
this case, at the top of the sheet, would be folded upon the flaps C, O, instead of upon
the compartment H. The triangular or square folding flaps have this objection, that
a larger amount of paper has to be cut away in forming the sheet. If, however, this
useless part be formed into detachable postage-stamp-like advertisements, the pecuniary
loss will be small. Also the flaps could be placed in many different positions on the
letter sheet, and the sheets themselves could be of various shapes, but it has not been

page_text: deemed necessary to show other varieties in the drawings, as the essence of this part of
the invention lies, not in the particular form or shape of the letter sheet, but in the
arrangement of advertisements in the manner above described, in combination with a
combined letter sheet and envelope.
In place of the above arrangement, a lozenge-shaped space can be perforated out of
a plain sheet and a space below it, or a double space, half of which is below it, can be
left for writing upon, the remainder being perforated off for the littlo postage-stamp-
like advertisement above described. If, however, it is desired in this case also, to
have both permanent and detachable advertisements, one of the double compartments
arranged side by sido can be in part filled with advertisements, leaving the remainder
of the space for writing upon.
The postage-stamp-like advertisements may be sold gummed or ungummed as may be
preferred, the gummed ones being those preferred by collectors. In order to make
the postage-stamp-like advertisements more suitable for collectors, they will preferably
be got up artistically in colours, and with trade-marks or other devices forming part
of them. Puzzles, drawings and interesting or useful information or the like can fill
some of the squares.
The sheets may be of stiff material, and lines b b of perforations, indentations, or
scores may be so placed as to form a series of postcards K interspersed with
detachable advertisements B1, as shown in Figure 5. Permanent advertisements may
also, if desired, be arranged upon these sheets.
Futhermore, instead of there being only one stamp on each sheet, there could bo
a number of stamps dotted all over the sheet, interspersed with detachable advertise-
ment squares or rectangles of a uniform size or of some multiple of a given size.
This may be understood from Figures 6 and 7, in which L are the postage stamps, and
13¹ the advertisement squares or rectangles. Supposing that the advertisement squares
or rectangles were the same size as the stamps, a sheet containing five shillings worth
of penny stamps and sixty advertisements, would be of the same size as a single sheet
of ten shillings worth of penny stamps, and I could sell the entire sheet for considerably
less than five shillings, as the price of the advertisements would pay for the balance..
The advertisement squares or rectangles need not however be the same size as. the
stamps.
The sheets just described, could also, if desirable have a blank space arranged in
them, or they could even be perforated in such way as to form a blank envelope, the
printed and stamped part being capable of being wrapped up in the envelope together
with a small amount of writing. In this way, persons could send remittances and, a.
short letter therewith. This latter arrangement may be understood from Figure 8 in
which ECCC is the blank envelope; D is a blank space for writing, surrounded
with permanent advertisement spaces F; and B2 is a perforated sheet composed partly
of detachable advertisements B₁, and partly of postage stamps L. All three flaps may
be gummed and when the combined sheet is folded ready for the mail, the writing and
postage stamps are securely held within the envelope. The stamped part B² is.
preferably perforated along the line 6 so that it may readily be detached.
The combined sheet niay of course take many forms..
Having now particularly described and ascertained the nature of the said
invention, and in what manner the same is to be performed, I declare that what I
claim is :-
1. A combined envelope and letter sheet formed with the flaps of the envelope ready
stamped out, and the sheet folded and stamped, and with permanent advertisements
on the sheet, envelopes, or flaps, or on any or all of them, so placed, that if they be
cut or torn off, the letter sheet will no longer fold up and seal properly, whereby tho
letter sheet can be profitably sold at or under the face value of the stamp, substantially
as described.
2. In combination with the above, a series of detachable and fancy advertisements
Honorime ctomne aubstantially as dosanihed

page_text: 3. Sheets of post cards and advertisements intermixed but separated by lines of
perforations, scorings, or the like, whereby the advertisements pay part of the cost of
the post cards.
- 4. Sheets of postage stamps and advertisements intermixed, substantially as
described, whereby the advertisements will pay part of the cost of the postage stamps,
and the latter can be sold under their face value.
5. In combination with a blank envelope either with or without a space for writing
and for permanent advertisements, a sheet of intermixed postage stamps and detachable.
advertisements adapted to be folded within said envelope, substantially as set forth.
Dated this 7th day of December 1888.
WM. P. THOMPSON & Co.,
Of 6, Lord Street, Liverpool,
Patent Agents for the Applicant.