Improvements in Means for Advertising.
Year: 1894

page_text: Date of Application. 4th May, 1894
Complete Specification Left, 4th Feb., 1895-Accepted, 9th Mar., 1895
PROVISIONAL SPEVIJUATION.
Improvements in Means for Advertising.
I THOMAS SUGDEN of 26, Underhill Road, Forest Hill, London S.E.
Mechanical Engineer, do hereby declare the nature of this invention to be as
follows:-
This invention relates to improvements in advertising, in which an apparatus is
constructed at the side of a railway or alongside of a track over which rapidly
moving vehicles pass, producing an optical illusion and attracting the attention of
the passengers to the advertisement.
In the apparatus known as the "Wheel of Life" a set of figures or pictures is
employed, each figure differing slightly from that preceding it. When the pictures
are moved rapidly and viewed through suitable slits or mirrors, an illusion of
moving figures or a life-like picture is produced. In the "Wheel of Life" and
other similar apparatus the spectators remain at rest while the pictures or
figures move.
Now according to my invention I produce the same effect by causing the pictures
This I am
or figures to be stationary, while the spectators move past them.
enabled to do by fixing the pictures or figures alongside a railway or road along
which passengers are carried. Means are provided for ensuring that each passenger
will see only one of the series of pictures at a particular time so that as successive
pictures are passed the series of pictures would produce the same impression as if
viewed through a "Wheel of Life."
.
The picture can be arranged to illustrate any article that it is desired to
advertise, or the pictures may be used to call attention to some
advertisement.
name or
1004
GEO. H. RAYNER,
37, Chancery Lane, London, Agent for the Applicant.
1, THOMAS SUGDEN of 26, Underhill Road, Forest Hill, Mechanical Engineer,
do hereby declare the nature of this invention, and in what manner the same is to
be performed, to be particularly described and ascertained in and by the following
statement :-
This invention relates to improvements in advertising, in which an apparatus is
constructed at the side of the railway or alongside of a track over which rapidly
moving vehicles pass, producing an optical illusion and attracting the attention of
the passengers to the advertisement.
In the apparatus known as the "Wheel of Life" a set of figures or pictures
When the
is employed, each figure differing slightly from that preceding it.
pictures are moved rapidly and viewed through suitable slits or mirrors, an illusio:

page_text: "
of moving figures or a life-like picture is produced. In the "Wheel of Life
and other similar apparatus the spectators remain at rest while the pictures or
figures move.
Now according to my invention I produce the same effect by causing the pictures
or figures to be stationary, while the spectators move past them. This I am
enabled to do by fixing the pictures or figures alongside a railway or road along
which passengers are carried. Means are provided for ensuring that each passenger
will see only one of the series of pictures at a particular time so that as successive
pictures are passed the series of pictures would produce the same impression as if
viewed through a "Wheel of Life."
The picture can be arranged to illustrate any article that it is desired to
advertise, or the pictures may be used to call attention to some name or
advertisement.
In order that the invention may be more clearly understood, reference is
had to the accompanying sheet of drawings which illustrates the apparatus
diagrammatically. Fig. 1 is a plan view of one form and Fig. 2 shows a modifi-
cation.
According to Fig. 1 the pictures are arranged on a plain boarding A placed in
any desired position near a railway line or the like. In front of this at a short
distance is fixed a second board B, completely concealing the first one. This
board B is formed with a series of perforations or slits b, equal in number to the
pictures on A and placed in corresponding positions, so that a passenger in a train
or other moving vehicle, would see only the picture immediately opposite his eyes
through the proper slits, permitting a succession of slightly different pictures to be
seen through the successive slits, on passing.
In order to prevent the passengers perceiving more than one picture through
each slit, and thus confusing the action, the wing pieces C are placed at the back
of the board B at right angles, partially shutting in the opening through B and
directing the gaze to the picture directly behind each opening. These guide pieces
may if desired be placed on the board A instead of on B and may extend completely
across the space, connecting the two boards together.
In the modification shown in Fig. 2, the pictures A' are arranged in a similar
manner, but in small box-like construction, the sides C' of the box shutting off
adjacent figures and B' being the equivalent of the slotted board B in Fig. 1.
Various modifications of these constructions may be used as found desirable, the
object always being as above stated, to produce an illusion of moving objects.
Having now particularly described and ascertained the nature of my said inven-
tion, and in what manner the same is to be performed, I declare that what I
claim is :-
(1.) An improved apparatus for advertising, consisting of a series of pictures or
figures representing the same scene, but differing progressively from each other,
and means for successively exposing the said pictures to the view of a person
rapidly passing, substantially as and for the purposes specified.
(2.) In an improved apparatus for advertising purposes, the use of a series of
pictures or figures differing progressively from each other arranged on a suitable
background and a cover concealing the said figures, having slits through which
they can be viewed successively by a person rapidly passing, substantially as and
for the purposes set forth.
(3.) In an improved apparatus for advertising purposes of the kind described,
the combination with two boards or equivalents, one having a series of progressively
differing pictures and the other a corresponding series of slits, of wing pieces
separating the pictures and guiding the sight, substantially as described and shown
in Fig. 1 of the drawings and for the purposes specified.
(4.) In an improved apparatus of the kind described the combination with
a series of progressively differing pictures on a suitable background of a

page_text: corresponding set of partitions separating the said pictures and permitting them
to be viewed successively by a person rapidly passing, substantially as described
and shown in Fig. 2, of the accompanying drawings and for the purposes specified.
Dated this 4th day of February 1895.
GEO. H. RAYNER,
37, Chancery Lane, London, Agent for the Applicant.