Improved Advertising Frame for Vehicles.
Year: 1891

page_text: Date of Application, 10th Dec., 1891-Accepted, 16th Jan., 1892
COMPLETE SPECIFICATION.
Improved Advertising Frame for Vehicles.
I, HEINRICH SCHALEK of 37, Mariahilferstrasse, Vienna in the Austrian
Empire, Gentleman, do hereby declare the nature of this invention and the
manner in which the same is to be performed, to be particularly described and
ascertained in and by the following statement:-
This invention relates to an advertising frame for vehicles of all kinds the
object of the same being to arrange advertisements in appropriate frames in one
or two horse carriages and other vehicles so that such said frames with their
advertisements are pleasing to the eye.
The frame which is the subject of this present invention is arranged to receive
one or any desired number of advertisements and is combined with looking glasses
or match boxes or both.
Figs. 1 and 2, 24 represent a plan and sectional views respectively of a frame
made according to my invention whilst Figs. 3 and 4 represent a modification of
the same.
a a are the frames which are perforated according to the number of advertise-
ments to be used and are correspondingly decorated, one part of the frame, for
instance b, being reserved for the looking glass whereas the match box and the
like can be arranged on the lower part of the frame. The advertisements are
located behind the openings in the frame which can be glazed.
Fig. 2 shows an arrangement of the advertisements whereby the same can be
caused to slide in grooves at the back of the frame and are protected by a backing c
also running in appropriate grooves.
Fig. 2 represents the backing c¹ jointed by means of the joint d' to the frame a
the advertisements being simply laid between frame and backing or made to run in
grooves in the frame a or backing c¹ thus preserving the good appearance and at
the same time facilitating the exchange of the advertisements.
The object of the modification represented by Figs. 3 and 4 is to enable the
occupant of the vehicle to change the advertisement at will, the said advertisements
being for this purpose made in the form of one or more endless bands d running
over rollers e which can be rotated by means of the knobs or buttons e¹.
The frames a are made of a thickness suitable to receive the rollers, those
advertisements coming to the rear of the looking glass or mirror & being temporarily
covered, whereas all the others are alternately visible. I prefer to locate the
bearings of the rollers on helical springs so that the advertising bands d are held
under tension.
Having now particularly described and ascertained the nature of my said inven-
tion and the manner in which the same is to be performed I declare that what I
claim is :-
:-
1. The manufacture and employment of advertising frames combined with
looking glass or glasses and match box or other smoker's utensils for vehicles,
said frames or thin backing being provided with grooves in which the advertise-
ments slide, or with movable backing, with or without grooves, so that the
advertisements are held between frame and backing substantially as and for the
purpose specified.
2. The arrangement of the frame and advertisements as mentioned in Claim 1
the advertisements being in the form of endless bands running over rolls or rollers.

page_text: in order that the said advertisements can be changed by operating said rolls or
rollers substantially as described.
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