Improvements in Means for the Displaying of Goods or other Advertising Matter.
Year: 1894

page_text: Date of Application, 18th Oct., 1894
Complete Specification Left, 13th July, 1895-Accepted, 14th Sept., 1895.
PROVISIONAL SPECIFICATION.
Improvements in Means for the Displaying of Goods or other
Advertising Matter.
I RICHARD SEDGWICK, of Ellesmere, Warwick Road, Ealing, London, W.,
Gentleman; do hereby declare the nature of this invention to be as follows:-
.
:―
This invention relates to, improvements in means for the displaying of goods or
of advertising inatter, and primarily intended for the display of those goods which
are exposed for sale in shop windows, and its aim is to provide such means and
arrangement as will materially simplify the dressing of such windows, by not
requiring the usual amount of skill required in such cases, and economizing the
quantity of goods, or of advertising matter, and at the same time producing a novel
and attractive effect."
'
It consists as follows:-I provide two or more mirrors which are (usually)
placed vertical, and facing each other and meeting together angularwise so that one
of the edges of each shall meet and join closely together. This angle may vary
according to taste or requirement. The goods or matter to be displayed, is placed
between these mirrors and either upon the flat (bottom) surface or hung or other-
wise carried. As will be readily seen the effect of this will be, that by reflection
the number of displays will be accordingly multiplied and in a geometrical form.
Thus although the goods may be even in a somewhat confused or ill-arranged
manner the reflections will give to the general effect a geometrically orderly
appearance. I now arrange in combination with such parts and with the
illuminating light, a revolving or otherwise moving coloured glass or series of
varied coloured glasses, so that a changeable illuminating colour or tone is
given to the whole, or in some cases, the mirrors and goods &c., as whole
may be caused to revolve, rock or otherwise move in any given manner, either
with or without the changing coloured illumination. I may: further modify this
my invention, by arranging that the mirrors shall be stationary, and placing the
goods &c. upon movable stands between the mirrors; the said stands having
imparted to them a rotary, rocking or other movement, or in some cases L:may
combine such movements both of the mirrors and the stands.
Dated this 17th day of October 1894
.
.I.
Improvements in Means for the Displaying of Goods or other
i
Advertising Matter...
I, RICHARD SEDGWICK of "Ellesmere" Warwick Road, Ealing, London, W.,
Gentleman do hereby declare the nature of this invention and in what manner
the same is to be performed; to be particularly described and ascertained in and
by the following statement:-
This invention relates to improvements in means for the displaying of goods or
of advertising matter, and primarily intended for the display of those goods which
LD

page_text: are exposed for sale in shop windows, and its aim is to provide such means and
arrangement as will materially simplify the dressing of such windows, by not.
requiring the usual amount of skill required in such cases, and economizing the
quantity of goods, or of advertising matter; and' at the same time producing a novel
and attractive effect.
In order to explain more clearly this my invention, I have appended hereunto
an illustrative sheet of drawings upon which are figures and numbers of reference.
Fig. 1, is a plan view of two mirrors 8 and 9, which are (usually) placed
vertical, and facing each other and meeting together angularwise so that one of
the edges of each shall meet and join closely together. This angle may vary
according to taste or requirement, but less than right angles and preferably at
or less than 60 degrees. The mirror 8, I make a fixture, and the mirror 9,
I binge vertically at 10, so that it may be opened from the rear part of the
window to facilitate the placing or withdrawal of, the goods. The goods or
matter represented by circle at number 11, to be displayed, are placed between
these mirrors and either upon the flat (bottom) surface or hung or otherwise carried.
As will be readily seen the effect of this will be that by reflection the number of
displays will be accordingly multiplied, and in a geometrical form.
..
"
Upon reference to plau view Fig. 1, it will be seen that an object at 11, will be
reflected in mirror 8 at 12, this reflector will again be reflected at 13, this
reflection 13, will be again reflected at 14, which in its turn is further reflected
at: 15. A similar series of reflections takes place from the first reflection of
the object 11, in mirror 9, to those successively at points 16, 17, 18 & 19. Thus at
the angle shown I have 9 views of and from one and the same object. Thus
.although the goods may be even in a somewhat confused or ill-arranged manner the
reflections will give to the general effect a geometrically orderly appearance. In:
some instances 1 combine with the mirrors ather mirrors such as 20 and 21, so
that the attention of persons passing along the street in the direction of the
arrows 22 and 23, may be drawn to the reflections in such mirrors of the
reflections produced in the mirror 8 & 9. I now further arrange as seen in
elevation in Fig. 3, in combination with such parts and with the illuminating
light 24, a revolving or otherwise moving coloured glass. or series of varied
coloured glasses 25 & 26, so that a changeable illuminating colour or tone
is given to the whole. This light may be of any suitable kind such, as a
lamp (shown) carried upon a revolving table 28, rotated by means of spring
mechanism within a box 29, or by other suitable motor, or it may be of gas, or the
light may be stationary and the glasses 25 & 26 made to revolve. In some cases
the mirrors and goods. &c. as a whole may be caused to revolve as seen in Fig. 4,
in which 27, 27, are the mirrors arranged upon a revolving table 28%, and either
with or without the changing coloured illumination as before described. I may
further modify this my invention, as shown in Fig. 5, by arranging that the
mirrors 8, and 9, shall be stationary, and placing the goods 11, upon movable
stands 28 between the said mirrors, the said stands having imparted to them a
rotary, rocking or other movement, or in some cases as seen in Fig. 6, I may
combine such movements both of the mirrors and the stands, that is, the
mirrors 27, may be made to revolve, and each stand 28°, be made to revolve inde-
pendently of the mirrors. The rotation of both may be in the same direction, or
their direction of rotation may be varied.
Having now particularly described and ascertained the nature of this my said
invention, and in what manner the same is to be performed, I declare that
what I claim is:
1
1. The arrangement of mirrors 8 and 9, as herein described. and illustrated in
Fig. 1, and for the purposes specified.
2. The combination with the mirrors 8 & 9, constructed and arranged as herein
set forth and shown, of the side mirrors 20 and 21, all substantially as
described
and illustrated in Fig. 2, and for the purposes specified.
3-'

page_text: 3. The combination with mirrors 8 and 9, constructed and arranged as set forth
and shown of moving coloured glasses such as 25 and 26, all substantially as set.
forth and illustrated in Fig. 3, and for the purposes specified.
more
4. In a shop window, the employment of a rotary series of five or
mirrors 27, with the table 28, as set forth and illustrated and for the purposes
specified.
5. The combination with the mirrors 8 and 9%; of the rotary table 28 as set.
forth and illustrated and for the purposes specified.
6. The combination of a rotary stand of mirrors 27ª, having independently
rotating stands 28°, carried therewith all substantially as set forth and shown in
Fig. 6, and for the purposes specified.
1
L 1 T1 1805
CHARLES T. POWELL,
Applicant's Agent.