New or Improved Means for Exhibiting Advertisements in Vehicles.
Year: 1898

page_text: Date of Application, 13th Jan., 1898
Complete Convification Laft 07th 14
1000
L
. 1
1000
PROVISIONAL SPECIFICATION.
New or Improved Means for Exhibiting Advertisements in Vehicles.
I, WILLIAM JOSEPH SWAN, Engineer, of 147, Church Road, Battersea, in the
County of London, do hereby declare the nature of this invention to be as
follows:-
My invention has for its object a new or improved means for exhibiting
advertisements in road or other vehicles, whereby the various parts or letters
forming the advertisement, or any desired portion of these, may be caused to
vibrate and oscillate by the swaying and jolting of such vehicle when in motion,
and so call attention to the advertisement.
In carrying my invention into practical effect I make a rectangular or other
conveniently shaped frame of wood or other suitable substance or material. This
frame encloses two sheets of glass, or other translucent material, having a space
between them. Within this space are suspended or supported, by means of fine
wires or filaments, the various letters or devices forming the advertisement; the
said wires or filaments having their ends at one extremity secured to the top or
other convenient part of the frame and having their ends at the other extremity
secured respectively at or near the centres or other convenient points of the
several parts or letters forming the advertisement.
This frame, enclosing the advertisement, I attach to the vehicle in front of the
window or a part of the window thereof, or such frame may itself form the
window of the vehicle, so that the light passing through the glass thereof will
render the advertisement visible to the passengers, and the ordinary motion of
the vehicle when travelling, will cause the wires or filaments and the letters or
other parts of the advertisement carried by them, to oscillate and vibrate and so
attract attention.
•
I preferably use a sheet of ground glass or the like on that side of the frame
facing the passengers, and, if required, the sheet of glass on the other side of the
frame may also be ground.
It is obvious that one frame may be made to enclose either one or more adver-
tisements, and also that either all the constituent parts of an advertisement may
be suspended from, or supported by, the wires or filaments so as to vibrate, or
only a portion of the said constituent parts may be so suspended.
Dated thin 12th dow of Tonuo 1000

page_text: COMILELE
New or Improved Means for Exhibiting Advertisements in Vehicles.
I, WILLIAM JOSEPH SWAN, Engineer, of 147, Church Road, Battersea, in the
County of London, do hereby declare the nature of this invention and in what
manner the same is to be performed, to be particularly described and ascertained
in and by the following statement:―
My invention has for its object a new or improved means for exhibiting
advertisements in road or other vehicles, whereby the various parts or letters
forming the advertisement, or any desired portion of these, may be caused to
vibrate and oscillate by the swaying and jolting of such vehicle when in motion
and so call attention to the advertisement.
In carrying my invention into practical effect I make a rectangular or other
conveniently shaped frame of wood or other suitable substance or material. This
frame encloses two sheets of glass, or other translucent material, having a space
between them. Within this space are suspended or supported, by means of fine
wires or filaments, the various letters or devices forming the advertisement; the
said wires or filaments having their ends at one extremity secured to the top or
other convenient part of the frame and having their ends at the other extremity
secured respectively at or near the centres or other convenient points of the
several parts or letters forming the advertisement.
This frame, enclosing the advertisement, I attach to the vehicle in front of the
window or a part of the window thereof, or such frame may itself form the
window of the vehicle, so that the light passing through the glass thereof will
render the advertisement visible to the passengers, and the ordinary motion of
the vehicle when travelling, will cause the wires or filaments and the letters or
other parts of the advertisement carried by them, to oscillate and vibrate and so
attract attention.
I preferably use a sheet of ground glass or the like on that,side of the frame
facing the passengers, and, if required, the sheet of glass on the other side of the
frame may also be ground.
It is obvious that one frame may be made to enclose either one or more adver-
tisements, and also that either all the constituent parts of an advertisement may
be suspended from or supported by, the wires or filaments so as to vibrate, or
only a portion of the said constituent parts may be so suspended.
I will now proceed to further describe my invention in connection with the
accompanying drawings, in which the same letters of reference indicate like
parts in the various figures.
Figs. 1 and 2 are a front and back view respectively of an advertisement made
according to my invention.
Fig. 3 shows a section on line —x Fig. 1.
Fig. 4 is a front view of a modified form of an advertisement, and Fig. 5 shows
a section on line y-y Fig. 4.
Fig. 6 is a view from behind of an advertisement arranged according to another
modification of my invention.
Fig. 7 shows a section on line - Fig. 6.
Fig. 8 shows another modification of my invention, and
Fig. 9 is a section on line v Fig. 8.
Referring to Figs. 1, 2, and 3, a is a frame of wood or other suitable substance
carrying a sheet of glass g to form the front thereof. From the top of a rail b,
surrounding the inside of the frame at the back thereof, are suspended, from
wires or other suitable filaments, letters or devices to form the advertisement.
The back of the frame being closed in by means of a concave sheet of trans-
parent celluloid c. This sheet of celluloid has its concave side facing inwards

page_text: and has a flat flange round the edge thereof. This flat flange rests upon the
rail b, and may be secured thereto either by means of screws or nails, or by any
other suitable means such as an adhesive substance. This frame is intended for
fixing before a vehicle window, and it will be found that as the vehicle travels,
the jolting and movement thereof will cause the letters forming the advertise-
ment to oscillate.
In the form of my invention shown in Figs. 4 and 5, the device or devices
forming the advertisement are supported by filaments having their ends secured
to the edge of a sheet of glass g, by means of any suitable cement or adhesive m;
the glass g forming the back of the advertisement. Over this cement or adhesive
is secured, also by adhesive, a strip of tape or the like t, which assists in holding
the filaments in place and will also offer a more uniform surface. The front of
the advertisement is composed of a concave sheet of transparent celluloid c of the
shape described above; the flange of this sheet c being secured by means of an
adhesive to the strip t. The edge of the case is then enclosed in a binding
strip of cloth, or tin, or other suitable substance or material. In these figures
a short vertical rod r is shown projecting from the bottom of the frame and pass-
ing freely through a loop on the device forming the advertisement. This,
together with the particular arrangement of the supporting filament shown,
allows the device to oscillate vertically, but prevents, or nearly so, any lateral
movement thereof. This advertisement is intended to be placed before a vehicle
window as above described.
The form of my invention shown in Figs. 6 and 7 is very similar to that shown
in Figs. 1, 2 and 3, but the back of the advertisement is composed of a flat sheet
of glass and a different arrangement of the supporting filaments is shown.
The front sheet of glass is also shown partly ground, and partly clear.
According to the arrangement shown in Figs. 8 and 9, a concave sheet of
transparent celluloid c of the form already described, forms the front of the
advertisement and is secured in a metal or other suitable binding or frame t¹ by
means of cement, adhesive, or the like m. Within this frame or binding t¹ are
also secured by means of cement or adhesive, the ends of the filaments carrying the
device or devices to form the advertisement. Or if the frame be made of metal, the
ends of the filaments and also the edges of the celluloid sheet may be clamped therein
without the use of cement or adhesive. The window or the like w formis the back
of the advertisement, the binding or frame t¹ being directly stuck or cemented
thereto.
It is obvious that my apparatus may be considerably varied without departing
from the spirit of my invention. For instance: -the supporting filaments may
be arranged in a variety of ways; or a glass mirror or sheet of highly polished
metal; or, where there is sufficient light in the vehicle, a sheet of any opaque
substance or material painted white or colored, might form the back of the frame
carrying the advertising device or devices.
Having now particularly described and ascertained the nature of my said
invention and in what manner the same is to be performed, I declare that what I
claim is: 11
(1) The means for exhibiting moving advertisements substantially as described.
(2) Vibrating or oscillating advertisements for vehicles consisting of a letter
or letters or other device or devices suspended or supported between two trans-
parent or translucent sheets in a frame, by means of wires or filaments, substan-
tially as described.
(3) Vibrating or oscillating advertisements for vehicles consisting of a letter
or letters or other device or devices suspended or supported between a transparent
sheet and a mirror or opaque backing in a frame by means of wires or filaments
substantially as described.
(4) Vibrating or oscillating advertisements for vehicles consisting of a letter
or letters or other device or devices suspended or supported in a frame by means

page_text: of wires or filaments, between a transparent sheet and the window of the vehicle
substantially as described.
Dated this 07th
.... 1000
CASTLE SMITH,
'Invention" Office, Mitre Court, Fleet Street, London, E.C.,
Agent for the Applicant.