Improvements in the Method of and Means for Illustrating Advertisements upon Show Cards, Advertising Boards, and the like.
Year: 1893

page_text: Date of Application, 31st Oct., 1893-Accepted, 2nd Dec., 1893
COMPLETE SPECIFICATION.
Improvements in the Method of and Means for Illustrating
Advertisements upon Show Cards, Advertising Boards, and
the like.
We, ALFRED PHILIP DYKE and UDOLPH ERNEST DYKE, trading as Dyke
Brothers, of Vicarage Road, Leyton, Londou, N.E., Artistic Ticket Writers, do
hereby declare the nature of this invention and in what manner the same is to
be performed, to be particularly described and ascertained in and by the following
statement:-
This invention relates to improvements in the method of, and means for, illus-
trating advertisements upon show cards, advertising boards, and the like, and
consists essentially in applying to such cards or boards attachable figures or other
representations (colored or otherwise) illustrative of the wares or commodities to
which public attention is called. Or representations of peoples, land or sea scapes,
buildings, and other views relating to, or in connection with, such wares or
commodities may when desired or preferred be applied.
The representations aforesaid we prefer in accordance with this invention to
form of a crèpe paper made from the Japanese product known as
"Gifu Gampi,"
which is the material, in a raw state, used in the manufacture of silk handkerchiefs
and the like. By the use of this material for the purpose aforesaid many
advantages are obtained, for instance a permanent color may be given to the
illustration which will be unaffected by moisture or atmospheric variations and the
material will also be found to be very durable in wear; where, as hereinafter
referred to, the illustration or representation consists of a human figure, we form
such figure of paper, card, or other suitable material or substance, and by means of
colored or plain silks or other textile fabrics, clothe same upon one (the exposed)
side only, the other side being left bare for attachment to the card or board. By
this means a realistic appearance is imparted to the figures so constructed.
The attachable figures or other illustrations formed in accordance with this
invention may be secured in any suitable or convenient manner to the show card,
advertisement board or other article, upon which the notice is displayed, such as by
means of gum, thin glue, or cement, or other appropriate adhesive preparation or
substance.
"
In accordance with this invention, the representations or figures above described
are used in addition to the ordinary printed announcement appearing upon the
show card or board and as illustrative of this invention a few suitable subjects may
be mentioned relating to various wares or commodities referred in the advertise-
ment. Say, for instance, where "tea is the article to which attention is called,
the ordinary printed matter will refer to the nature of the article, its quality and
price, and as an extra attraction to the eye, representations or figures (formed and
affixed as above described) of say Chinamen or Hindoos in gorgeous and brightly
colored Eastern raiment may be employed. Or a representation of a tea plantation
might with advantage be introduced. Where say a "blacking "is referred to, the
representation in suitably attractive colors of a boy with boot-box cleaning boots
might be used. For "milk" a device illustrative of a cow being milked might be
affixed to the card or board, and so on according to the nature of the commodities
advertised.
Having thus particularly described and ascertained the nature of our said inven-
tion and in what manner the same is to be performed, we declare that what we
claim is:
--
1. The improvements in the method of. and means for. illustrating advertisements

page_text: upon show cards, advertising boards and the like, substantially as hereinbefore
described.
2. The method of illustrating advertisements upon show cards, advertising
boards, and the like, consisting of affixing thereto attachable figures or other
representations illustrative of the wares advertised, substantially as herein before
described.
3. The means for illustrating advertisements upon show cards, advertising
boards, and the like, consisting of figures or other representations illustrative of
the wares advertised, formed of "crèpe paper" manufactured from the Japanese
product "Gifu Gampi," substantially as herein before described..
4. In illustrating advertisements upon show cards, advertising boards, and the
like, the application thereto of the attachable figures dressed upon the exposed side
in silk or other textile material, substantially as described.
Dated this 31st day of October 1893.
HUGHES, ELI & HUGHES,
76, Chancery Lane, London, W.C., Agents for the Applicants.