IM- PROVEMENTS IN APPARATUS IN DISPLAYING ADVERTISEMENTS
Year: 1877

page_text: PROVISIONAL SPECIFICATION left by Edmund Edwards at the Office of
the Commissioners of Patents on the 20th November 1877. A communication
from abroad by Le Comte de Bruc, of Paris, France.
EDMUND EDWARDS, of the Firm of Edwards and Co., 40, Southampton Buildings,
Chancery Lane, in the County of Middlesex, Engineers and Patent Agents. "IM-
PROVEMENTS IN APPARATUS IN DISPLAYING ADVERTISEMENTS." [A communication
from abroad by Le Comte de Bruc, of Paris, France.]
This Invention relates to apparatus for bringing prominently before the public
advertisements or announcements to which it is desired to attract attention, and it
consists of novel methods of constructing and using such apparatus, so that the
attention is very readily drawn to parts of the apparatus so arranged as to be
especially attractive, and the advertisements or announcements which constitute a
part of the remainder of the apparatus are then more certain to be noticed and
examined.
I take ornamental pictures, drawings, or sheets of suitable size and proportion,
and of any convenient or desirable form, such as rectangular, oval, scolloped,
spherical, cylindrical, conical, prismatic, or polygonal, to suit varying circumstances,
and having upon them the advertisements or announcements to which it is desired
to call attention. I make openings of suitable form and size in these pictures or
sheets, into which I insert, or upon which I fix one or more objects of a kind
specially adapted to attract the eye or the ear of a passer by; such, for instance, as
clocks, barometers, or thermometers, sun dials, meteorlogical or other tables, self-
acting moveable toys, engravings or paintings, bells, or musical boxes.
I change or vary the position of the different objects, and of the pictures and
advertisements into which they are inserted or attached, by making the latter
flexible, and causing them to be gradually, or at intervals, unrolled from suitable
rollers, by hand or by self-acting apparatus, actuated by springs, weights, or other
suitable power; or I make the compound apparatus described revolve upon a pivot
by similar means. Sometimes I make the separate pictures or sheets containing the
advertisements and the articles inserted or attached, as above described, themselves
moveable, so that they turn or revolve in any desired direction, and I illuminate
them from inside or outside with a constant or intermittent light, and they may be
Price 2d

page_text: pierced to receive lenses, or magnifying glasses, or slides having figures or views as
in a magic lantern.
I make the novel apparatus, constructed and arranged as described, of any
suitable material, such as wood, metal, glass, or earthenware, which may be gilt,
silvered, or otherwise ornamented.
By the improved construction and arrangement of apparatus described, the
attention of persons in the streets, public buildings, or other places where it is
fixed, is more certainly and readily attracted, first, to the apparatus itself, and sub-
sequently to the advertisements or announcements which it exhibits, than in such
apparatus as heretofore constructed and used.