Improvements in and in connection with Means for Advertising." and for Displaying Articles.
Year: 1892

page_text: Date of Application, 9th Apr. 1892-Accepted, 14th May. 1892
COMPLETE SPECIFICATION.
Improvements in and in connection with Means for Advertising."
and for Displaying Articles.
I, CARL KNUT EDVARD BILDT, of Gothenburg, in the Kingdom of Sweden,
Worksmanager, do hereby declare the nature of this invention, and in what manner
the same is to performed, to he particularly described and ascertained in and by
the following statement :-
My invention relates to the combination of au indefinite number of movable.
advertising apparatus under the control of a common power station for the purpose-
of being able to put the advertising apparatus in intermittent motion from such:
station, all at once, in groups or one by one.
In the annexed drawing the system of combined advertising apparatus is illus
trated, four different forms of the most used forms of the so called moveable
advertising apparatus being shown, eiz. :—
A is a moveable advertising apparatus, consisting in an endless band a, running
on rolls to which the advertisements are applied, and which are successively exposed
through one or several openings formed in a dial placed in front.
B is a similar apparatus consisting of an advertising band which is not endless.
but is rolled up on one roll and off the other.
C is an apparatus consisting in a turning dial e and the advertisements on which
are successively shown through openings on a fixed dial placed in front, or the
advertisement dial may be stationary and the dial provided with openings, caused
to rotate; and finally
D is an apparatus that consists of a fixed advertising dial with a pointer turning
or moving in front of same, or the dial may be caused to turn and the pointer
remain stationary. Each of these advertising apparatus A, B, C, D, is provided
with a small dynamo machine 1, 2, 3, 4, which by means of a worm and wheel is
coupled to the actuating part of the apparatus, i.e., in A and B with the roller;
in C with the dial shaft and in D with a crank which actuates the pointer.
From the dynamos circuits E proceed to the station F, which is in communica-
tion with an accumulator or other source of electric power.
By causing a current to pass through the circuits E the dynamos 1, 2, 3, 4, are
actuated and the advertising bands, dials, pointer, etc., cause fresh advertisements
to be exhibited or indicated. The combined advertising apparatus can be established
in a stationary place, as in a town, and the different apparatus be employed as
advertising pillars, cupboards, etc., on public places, hotels, shops, etc., to show
advertisements, photographs, and the like, in the order fixed at the central station F..
For trains and steamboats the different advertising apparatus employed may be in
the form of advertising dials, cupboards, etc., and be placed in every compartment
or cabin, and such apparatus can in this case be used to announce the stations
which the train or steamer enters or passes, the names of such stations being set
beside the advertisements or in separate apparatus. The central station may be
situated in the guard's brake of a train, or in the steering cabin of a steamer.
The operator has only to press a button to exhibit the name of the station desired
at each apparatus.
For the return journey the current is reversed so that the dynamos work in the
opposite direction, and the names of the stations are thus exhibited in the inverse
order. It is evident that other than electric power can also be used for this com-
bined apparatus; for instance hydraulic power, compressed air, etc., for which
purpose it is only necessary to replace the dynamos by other convenient motora
which through pipes connect with the common power station.

page_text: Having now particularly described and ascertained the nature of my said
invention, and in what manner the same is to be performed, I declare that
what I claim is :-
The combined advertising apparatus for use in stationary places or on trains,
steamers, etc., in which latter case they are also applicable as station indicators,
consisting of movable advertising apparatus (such as bands running on rolls, turning
dials, etc.) the actuating part of which is coupled to an electro, hydraulic or other
motor, the whole of which are connected to and actuated from a central station or
source of power, so as to actuate the whole of the apparatus simultaneously,
substantially as set forth.
1 נ
1A 1000
ALLISON BROS.,
Agents for the Applicant.