Improvements in Advertising Devices.
Year: 1898

page_text: Date of Application, 5th Nov., 1898
Complete Specification Left, 5th Aug., 1899-Accepted, 28th Oct., 1899
PROVISIONAL SPECIFICATION.
Improvements in Advertising Devices.
We, GEORGE SMITH, of British Empire Chambers, 71, Market Street, Man-
chester, in the County of Lancaster, Advertising Contractor, and ALBERT
EDWARD BROOME, of the same address, Advertising Contractor, do hereby declare
the nature of this invention to be as follows:-
-
This invention relates to improved means for displaying advertisements and is
designed with the object of more efficiently arresting the attention of passers
by to the advertisements displayed.
Our invention consists essentially in the combination of a space or spaces upon
which advertisements may be placed, another space or spaces containing photo-
graphs or other suitable pictorial illustrations, with one or more indicators show-
ing the day of the month, the month and the year, or with an indicator such as
referred to and a mirror or mirrors.
As an indication of one way of carrying our invention into effect we provide
a central space which may be covered with one advertisement only or divided
into spaces to hold several different advertisements. Around this space we
arrange another space or spaces to hold one or more photographs or other illus-
trations or the like. In a suitable position we place one or more date indicators
to indicate the day and month of the year. This indicator forms an attraction
in addition to the photographs and draws attention to the advertisements, whilst
as a further attraction we may add one or more mirrors. The whole of the
elements forming the combination are surrounded by a frame of suitable
material. The ground on which the advertisements and photographs are placed
may also be formed of any suitable material.
It will be understood that the arrangement of the various elements referred
to 'may be altered as desired, such, for instance as placing the photographs in
the central space and the advertisements outside or interspersing the photographs
amongst the latter..
1
1000
WILLIAM H. TAYLOR,
Swan Chambers, 69, Market Street, Manchester,
Agent for the Applicants.
COMPLETE SPECIFICATION..
Improvements in Advertising Devices.
We, MABEL SMITH, administratrix to the estate of the late George Smith, of
British Empire Chambers, 71, Market Street, Manchester, in the County of
Lancaster, Advertising Contractor, and ALBERT EDWARD BROOME, of the same
address, Advertising. Contractor, do hereby declare the nature of this invention
and in what manner the same is to be performed, to be particularly described
and ascertained in and by the following statement:-
This invention relates to improved means for displaying advertisements and is
designed with the object of more, efficiently arresting the attention of passers-by
to the advertisements displayed.

page_text: Our invention consists essentially in the combination of a space or spaces upon
which advertisements may be placed, another space or spaces containing photo-
graphs or other suitable pictorial illustrations with one or more indicators showing
the day of the month, the month and the year, or with an indicator such as
referred to and a mirror or mirrors.
The invention will be fully described with reference to the accompanying
drawing which shows a front elevation of a device designed in accordance with
our invention.
In carrying our invention into effect we provide a central space such as a,
which may be covered with one advertisement only or, as shown, divided into
spaces to hold several different advertisements. Around this space we arrange
another space or spaces b to hold one or more photographs c of persons or places,
or illustrations of another or other suitable character, or the like. In a suitable
position such as indicated by letter d we place one or more date indicators to
show the day, month and year. The date may be changed from day to day
by hand or the indication may be changed automatically; but, in any case, the
figures forming the indication are made of a bold and striking character. Such
an indicator, or indicators, forms an attraction in addition to the photographs
and draws attention to the advertisements.
Whilst the principal feature of our invention consists in the use of one or more
date indicators in combination with one or a series of photographs or the like
we would have it understood that there may be combined with such elements as
a further attraction one or more mirrors, thermometers and storm glasses or
barometers, either one or the whole of which may be placed in suitable positions
either in the space a or b. The whole of the elements forming the various com-
binations are surrounded by a frame e of suitable material and the ground on
which the advertisements and photographs are placed may also be formed of any
suitable material and any ordinary means be taken to hold the various elements
of the combination in place. To keep the photographs and advertisements clean
they may be placed behind glass or other clearly transparent medium. It will
also be understood that the arrangement of the various elements referred to may
be altered as desired, such, for instance as placing the photographs in the central
space and the advertisements outside or interspersing the photographs amongst
the latter.
Having now particularly described and ascertained the nature of our said
invention, and in what manner the same is to be performed we declare that what
we claim is:-
1. In means for displaying or drawing attention to advertisements the com-
bination with a space or spaces containing advertisements and another space or
spaces containing photographs or other illustrations, of one or more date indicators
substantially as described.
2. In means for displaying or drawing attention to advertisements the combina-
tion with a space or spaces containing advertisements and another space or spaces
containing photographs or other illustrations, of one or more date indicators
together with either one or more mirrors, thermometers, storm glasses, or
barometers or all of them substantially as described.
3. The improved means for displaying or drawing attention to advertisements
substantially as described with reference to the accompanying drawing.
Dated this 4th day of August 1899
WILLIAM H. TAYLOR,
Swan Chambers, 69, Market Street, Manchester,
Agent for the Applicants.
WILLIAM H. TAYLOR,
Swan Chambers, 69, Market Street, Manchester,
Agent for the Applicants.