Improvements in Stands for Displaying Advertisements.
Year: 1892

page_text: Date of Application, 25th Oct., 1892
Complete Specification Left, 25th July, 1893-Accepted, 2nd Sept., 1893
PROVISIONAL SPECIFICATION.
Improvements in Stands for Displaying Advertisements.
We, ELI WALLIS, of Priory Road, Sheffield in the County of York, Printer,
and ARTHUR EDWIN MARSDEN of South View Road, Sheffield aforesaid, Ivory
Carver, do hereby declare the nature of our invention to be as follows:-
This invention relates to improvements in stands or frames for displaying
advertisments, notices and other like matter, the object of such improvements
being to draw the attention (by exciting the curiosity) of the public, this being
accomplished by the great variety of motion, frequency of change and the number
of advertisments displayed, also by the addition when desired of musical bells, or
of other music; and other attractions that may be added thereto.
The mechanical action being communicated by suitable clockwork mechanism
either in combination with a time piece or not as preferred.
In carrying our invention into practice we construct a stand or case for example
as follows,
The case itself may be of any desired design and proportions, suitable for the
purpose, and for its proposed situation. The face or front plate of the stand or
frame is the part upon which the advertisments or notices are to be displayed, and
for this purpose we prepare it with a number of openings of various shapes and
sizes.
For example, down each side we prefer to arrange a number of circular openings,
and in the intermediate space we arrange a number of horizontal openings, and a
long horizontal opening in the centre stretching across so as to divide the said
opening into two sets, the centre itself being occupied by a mirror or looking glass
so situated and arranged that passers by will be able to see themselves.
At the back of each circular opening we fix a disc capable of partially revolving
upon its centre, and so connected by rods or their equivalents that when movement
is imparted to one of them they will all rock or partially rotate slowly to and fro in
opposite directions, advertisments are depicted upon the faces of the said discs.
At the back of and opposite to the top horizontal opening we fix a horizontal
roller, preferably square, (or otherwise flat sided) upon which and passing also over
other rollers behind we place an endless band of cards, or strips of other suitable
material on the "jacquard" principle containing the advertisments or notices, and
hanging in loops so that the cards either consecutively. or alternately will appear
exactly opposite the set of openings, to which they correspond in shape.
A similar arrangement is inade with the lower set of horizontal openings.
The motion is imparted to the discs and to the rollers preferably as follows; a
vertical shaft is placed at the back of each row of discs and rotary motion is
transmitted to the horizontal rollers by means of a pair of bevil wheels.
The discs are connected to one another in sets by means of connecting rods so
that the semi-rotary motion first given by the vertical shaft is imparted to each set
of discs simultaneously, and either in the same direction or in opposite directions
alternately.
The central horizontal opening is to exhibit an endless belt (with advertisments)
passing round a pulley upon each vertical shaft and stretching from side to side of
the frame, or if desired two shorter belts may be used in which case there would be
central pulleys. The motor may be of any construction, electrical or mechanical
connected at any suitable point with the moving parts before described, if a clock
movement is used we should place the clock face (to show the time) in a central
position near the top of the frame.
In addition to the above we may add a set of musical bells or chimes to be played

page_text: by the said clock, or other mótor and the discs, rollers, and strips may be made
transparent and illuminated at night or rendered legible by the use of luminous
paint.
Dated the 21st day of October 1892.
ROBT. F. DRURY, C.P.A.,
Bank Buildings, George Street, Sheffield, Agent for Applicants.
COMPLETE SPECIFICATION.
Improvements in Stands for Displaying Advertisements.
We ELI WALLIS, Priory Road, Sheffield in the County of York, Printer,
and ARTHUR EDWIN MARSDEN, of South View Road, Sheffield aforesaid, Ivory
Carver, do hereby declare the nature of this invention and in what manner the
same is to be performed, to be particularly described and ascertained in and
by the following statement :-
This invention relates to improvements in stands or frames used for displaying
advertisments, notices, business addresses, and other like matter, the object of such
improvements being, to draw the attention of the public, by exciting their curiosity,
this object being accomplished by the variety of motions, the frequency of change,
and the number of advertisments displayed, also by the addition of a looking glass,
and when desired of musical bells, or of other music, and any other added.
attractions.
The form or construction which we prefer is shown in the annexed sheet of
drawings which represents an advertisment frame, with part of the front plate
removed to show the interior, but it will be understood that this is only shown for
example, and that the number of discs or of plates or bands may be increased or
varied, and different arrangements made in the position of the discs and horizontal
strips.
The case or frame A, may be of plain design or ornamental pattern, and of any
proportions to suit the proposed situation; the front plate B, may be of any suitable
material that will do for the purpose required, for example it may be made of wood
with a number of openings through which the advertisments will appear, a sheet
of glass may cover the whole front.
We may in some cases, instead of openings as before mentioned, use a sheet of
glass painted or obscured except on those parts which represent openings, such
parts being left plain or clear.
Thus in the example shown, we arrange down each side a number of circular
openings C, and in the intermediate space we arrange a number of horizontal
openings D, and centrally a mirror or looking glass E, with two horizontal openings.
In the lower part of the frame a corresponding arrangement is carried out, but
we prefer to substitute a broader opening at the bottom which is marked F.
At the back of each circular opening we fix a disc G, of any material upon
which can be placed the intended advertisment in lettering or otherwise, these
discs are fixed upon spindles working in supports so that they may partially revolve,
and each disc in a set is connected with the adjacent disc by a connecting rod H, so
that when a reciprocating motion is given to one of the discs, the same or an
opposite motion is imparted to the rest according to the position of the connecting
rods, we prefer that the discs shall be made to revolve in different directions
alternately.
This rocking or partly revolving motion will be sufficiently slow to enable the
advertisment to be read.
.
At the back of the top horizontal opening D, we fix a horizontal roller, prefer-
ably square, or otherwise flat sided, upon which we place an endless band of
cards, strips of metal, or the like marked I, upon which are placed the
advertisments.

page_text: One of the plates is brought opposite the opening and then disappears behind
the intermediate strips appearing again at the opening below and so on, travelling
round somewhat on the jacquard" principle. A similar set is placed below
the centre and both sets are actuated by means of a bevel wheel fired upon the
axis of the roller before described gearing into a similar wheel fixed upon a
vertical shaft J, carried by the frame and rotated or only partly rotated by any
suitable motor, such as the works of a clock K, or an electric motor.
At the lower part of the case or frame we fix a roller L, upon which one or
more advertisments may be placed, and which is caused to revolve before the
opening F.
Opposite the two horizontal openings M, we arrange an endless band N, passing
over vertical rollers O, one of which is fixed upon the shaft J, the bands
travelling in the same or in opposite directions.
The discs may have motion imparted by means of a rod P, connected with the
motor, or by other means, and the discs may be transparent and capable of being
illuminated at night, or be rendered legible by the use of luminous paint.
The bottom of the case may contain a musical box, musical bells or the like, but
this is not a part of our invention.
Having now particularly described and ascertained the nature of our said inven-
tion, and in what manner the same may be carried into practice, we declare
that what we claim, is:
1. In an apparatus or frame for displaying advertisments the combination of a
series of partially rotating discs or dials bearing advertisments upon their faces,
with a series of appearing and disappearing horizontal strips or plates bearing
advertisments; arranged, constructed, and automatically operated in the manner
substantially as hereinbefore described and shown.
2. The combination with an advertisment frame such as before specified, of a
centrally fixed looking glass of any desirable shape for the purpose of attraction,
substantially as described.
3. The combination with an advertisment frame such as before specified, of a
clock prominently placed, and either operating the mechanism for moving the discs,
or not as preferred.
4. In an advertisment frame such as before specified, horizontally moving bands
or webs at the back of openings in the front plate substantially as described and
shown.
5. In an advertisment frame such as hereinbefore specified, the use of horizontally
placed revolving rollers bearing advertisments, substantially as described and
shown.
ليم
1000
ROBT. F. DRURY, C.P.A.,
Bank Buildings, George Street, Sheffield, Agent for Applicants.