Improved Means of Advertising.
Year: 1889

page_text: Date of Application, 17th Sept., 1889
Complete Specification Left, 15th Jan., 1890-Accepted, 15th Feb., 1890
PROVISIONAL SPECIFICATION.
Improved Means of Advertising.
I, GEORGE ROBERT DUMBELL of 109 Huskisson Street, Liverpool, in the county of
Lancaster, Advertising Agent, do hereby declare the nature of this invention to
be as follows:-
The object of my invention is to provide tickets or coupons the nature of which
will ensure their passing through the possession of several persons, the said tickets or
coupons bearing advertisements which will thus be given considerable publicity.
With this object I provide tickets or coupons having on one or both sides advertise-
ments so arranged as to leave a central blank space.
•
The tickets or coupons are delivered by the advertising agent to railway, tramway,
omnibus or steamboat companies or the like, or to shopkeepers, who fill up the blank
space and stamp the ticket or coupon so as to make it available for a journey or for
the purchase of an article specified thereon.
The tickets or coupons are then purchased at their full or any agreed value by the
advertising agent who sells them to the public at a reduced price so as to ensure a
ready sale.
Dated this 16th day of September 1889.
SLOAN & LLOYD BARNES,
Applicant's Agents.
COMPLETE SPECIFICATION.
Improved Means of Advertising.
I, GEORGE ROBERT DUMBELL, of 109 Huskisson Street, Liverpool, in the county of
Lancaster, Advertising Agent, do hereby declare the nature of this invention and in
what manner the same is to be performed, to be particularly described and ascertained
in and by the following statement :-
The object of my invention is to provide tickets or coupons the nature of which
will ensure their passing through the possession of several persons, the said tickets or
coupons bearing advertisements which will thus be given considerable publicity.
With this object I provide tickets or coupons having on one or both sides advertise-
ments so arranged as to leave a central blank space.
The tickets or coupons are delivered by the advertising agent to railway, tramway,
omnibus, or steamboat companies or the like, who fill up the blank space and stamp
the ticket or coupon so as to make it available for a journey or the like.
The tickets or coupons are then purchased at their full or any agreed value by the
advertising agent who sells them to the public at a reduced price so as to ensure a
ready sale.
The form of the ticket or coupon is shown in the accompanying drawing, Fig. 1
showing the front and Fig. II showing the back thereof. A, Fig. I, is the central
blank space to be stamped and so made available for a journey, or the like, as herein
described, and B are the spaces, (arranged at pleasure), reserved for advertise-
ments. On the central space C, Fig. II, is printed the value of the ticket and the
purpose or purposes for which it is available and, as before, the spaces D are reserved
for advertisements.
The central space is shown perforated all round, so as to be readily detachable from
the remainder of the ticket or coupon, but it may or may not be so perforated, as
Preferred

page_text: Having now particularly described and ascertained the nature of my said inven-
tion, and in what manner the same is to be performed, I declare that what I
claim is:
1. The improved means of advertising, substantially as set forth.
2. The use of the improved advertising ticket or coupon as described and illustrated
in figs. I and II, as and for the purposes set forth.
Dated this 14th day of January 1890.
GEORGE ROBERT DUMBELL,
Applicant.