AN IMPROVED ADVERTISING BOX
Year: 1888

page_text: I ROBERT ARTHUR MUIR TAYLOR residing at St. Arnaud in the Colony of Victoria
Clerk do hereby declare the nature of said invention for "AN IMPROVED ADVERTISING
BOX to be as follows:-
This invention relates to an improved box adapted to be used for advertising
purposes, and also for the reception of any small articles of trade or inerchandise, sucli
as toilet articles, confectionery, cigars, or other suitable articles.
As a means for advertising with this box I stamp or shape recesses inwardly in four
or more outer sides or walls of a box which is fitted or provided with either a
hinged or removable top lid stamped or shaped with a recess outwardly. A plain lid
is hinged to the front edge of said top lid to cover the recess in the latter, thus
forming an enclosed compartiment to contain advertising mediums or other articles.
The bottom of the box is stamped or shaped inwardly, thus forming another space for
a like purpose when a lid (hinged to said bottom) is closed.
The inside edges or angles of the inwardly stamped portions may be constructed to
niect or nearly ineet, thus forming a plain inner surface on the inside of box, and if
they nearly meet or touch a narrow space is left between them, which forms a soap or
other strainer. In this case the water will strain through the spaces into a lower
passage formed around the bottom edges of box when the bottom is stamped or shaped
inwardly, and by making a small hole in the side of said passage the water can be
poured off without opening the box.
As a further means of advertising one or more plain or stamped or shaped covers
or lids are hinged to the top or bottom edges or both edges of box (three being adopted)
one to the top edge of front side, and one to the top edge of each of the shorter sides
or ends of said hox. The side leaves or the front leaf, as desired to be formed with an
angle at the bottom so as to enable them when closed to rest on the shelf inside the
box formed by the inwardly punched sides. The leaves formed with the aforesaid
angle close first, and the plain leaf or leaves closing over then form a separate
compartment inside the box for holding advertising mediums or other articles.

page_text: Advertisements may be placed on either the top, or bottom, or both of the surfaces or
faces of each of these covers or leaves aforesaid. These three covers or leaves are then
covered by the top lid. I do not liinit myself to the formation of inwardly stamped
or recessed sides as I may stamp them outwardly, and I may stamp the covers
outwardly or inwardly, and I may stamp one cr more recesses or raised portions in any
suitable pattern or patterns on each side of box.
An inside box if desired may be fitted into the single box. Said inside box may
have plain sides or stamped or shaped recesses formed inwardly for the formation of
closed compartments when fitted into a box stamped outwardly.
In this case both boxes may be fitted with covers or leaves. I do not confine myself
to this arrangement of parts and formation of recesses or raised surfaces as I may
adopt a combination box consisting of two boxes, one inside the other, the outside box
in this case would be a skeleton box or frame provided with an outer cover or lid and
inner leaves in a similar manner to the single box described aforesaid. The skeleton
box to have openings on every side and bottom (or the bottom may be stamped or
shaped either inwards or outwards in a similar manner to the single box described
aforesaid) to expose to view the advertisements placed upon the sides or hottom of the
inside box. The inside box may also be provided with one or more covers or leaves
and is to be stamped or shaped inwards or outwards on the sides or bottom, or both as
desired.
Stamping or shaping inwards or outwards or cutting out portions of boxes or covers
of boxes for advertising purposes surrounds each advertisement with a raised or sunk
frame, which throws it into high relief or the reverse, and makes it like a framed
picture with a raised or sunk mount, thereby giving it much greater force, distinctive-
ness and value than would be obtained with a flat surface.
The stamping inwards of all the sides and covers of a box also gives the
maximum amount of inside space which enables small articles to fit closely in
large boxes.
Dated this 28th day of Muv 1000

page_text: I, ROBERT ARTHUR MUIR TAYLOR of St. Arnaud in the Colony of Victoria, Clerk
do hereby declare the nature of this invention and in what manner the same
is to be performed, to be particularly described and ascertained in and by the
following statement :-
This invention relates to an improved box adapted to be used for advertising
purposes and also for the reception of any sinall articles of trade or merchandise such
as toilet articles, confectionery, cigars or the like.
In order to more clearly illustrate this invention I have annexed the accompanying
drawings, in which Fig. 1 is a perspective view of one form of advertising box
constructed according to this invention; Fig. 2 is a similar view of a detached portion
of the same; Figs. 3 and 4 are perspective views of parts of another form of box
constructed according to this invention; Figs. 5 to 11 inclusive are views illustrative
of various ways of forming parts of the box.
Like letters indicate like parts throughout the drawings.
With reference to figure 1 it is seen that in one form the box is formed with four
vertical walls A and A', a hinged lid B and as shown in dotted lines, a fixed bottom (.
Below the fixed bottom is the leaf or flap D which is hinged to one bottom
edge of the box, the said leaf or flap D may however be otherwise suitably
attached to the bottom of the box. The four vertical walls and the hottom are
formed with recesses marked E and E¹ respectively stamped inwardly and the
dimensions of these recesses may be so proportioned that their inner edges meet
or nearly mect so as, in a manner to form an inner box or case, or, when they
nearly meet, a strainer for containing a piece of soap or other toilet requisite, the
water from which would drain off between the nearly-meeting edges of the recesses
into the channel surrounding the recess E¹ and escape through a hole or holes
(not shown in the drawing) provided for the purpose in one or more of the vertical
walls. The hinged lid B is formed with a recess B₁ stamped outwardly and at
one of its edges, preferably the front one as shown has hinged to it the leaf or
flap B2. This flap B2 and recess B₁ like the flap D and recess E¹ of the bottom,
forms a compartment in which may be placed advertising mediums or other articles.
Each of the surfaces of the various before mentioned parts of the box as also cach
of the available surfaces of the boxes hereinafter described, may have an advertisement
or advertisements printed or otherwise depicted thereon and to augment the number
of surfaces available for such advertisements the leaves or flaps F F and G are
provided. The flaps F F one of which is shown at figure 2 detached from the box,
are hinged or otherwise attached to the side walls A of the box and are hent so that
when shut down into the said box their edges are supported on the top sides of the
recesses E. The flap G is flat and is hinged to the top edge of the front of the box
so that when this flap is shut down into the box above the flaps F the space inter-
vening such flaps forms another receptacle for advertising mediums or other articles,
while as before referred to, the surfaces of the flaps F and G are available for printed
or equivalently depicted advertisements.
The arrangement and detail of construction of the last mentioned flaps F and G
may be varied in many ways for in place of three, one or more flaps may be used and
these may either be Hat and hinged at approximately the same level and form no
intervening receptacle or they may be hinged at different levels to form receptacles or

page_text: such receptacles may be formed by bent or downwardly or upwardly-recessed flaps
with or without other flaps forming covers for them, and the said flat or bent or
recessed flaps may be hinged at any desired level to any of the vertical walls of the
box. Besides the last mentioned variations of construction the design may also be
varied, for example in place of forming the walls A and A' with inwardly extending
recesses as shown at figure 1, they may each be formed with one or more recesses
stamped inwardly or outwardly or some inwardly and others outwardly and of any of
the various patterns or forms of recesses shown at from Figure 5 to 11.
If desired a second box may be fitted into the before described box and have its
vertical walls plain or stamped with inwardly-extending recesses so that when fitted
into a box having walls with outwardly-extending recesses it would form compart-
ments for receiving advertising mediums or the like, and in this construction both
boxes may be provided with covers or flaps or both covers and flaps such as those
before described; again if desired the flap B2 could he secured to form a permanent
bottom of a compartiment, access to which would be had by means of a sliding,
hinged or removable cover formed in the lid itself, or in place of the lid B itself being
hinged it may be a sliding or removable lid.
At figure 3 is represented a skeleton box or frame which may be provided with an
outer cover or both a cover and inner and outer leaves or flaps and compartments
in a manner similar to that hereinbefore described and which is constructed to receive
an inner box. The skeleton box or frame as is implied by the applied name has
openings H in every wall and bottom or, if desired the bottom may be intact and
stamped with an upwardly or downwardly-extending recess. This construction admits
of the advertisements depicted on the inner box I figure 4, being readily seen through
the openings in the outer or skeleton box or frame. The inner box I may be
provided with one or more covers or flaps similar to those herein before described
and is formed with inwardly or outwardly-extending recesses on its walls or bottom
or on both as desired.
The forming of inwardly or outwardly-extending recesses in, or cutting ont of
portions of boxes or covers of boxes in the manner herein-described causes each adver-
tisement to be surrounded with a raised or sunk frame which throws it into high
relief or the reverse after the manner of a picture framed with a raised or sunk frame,
and thereby by giving it much greater force and distinctiveness greatly enhances its
value as an advertising medium.
The stamping deeply inwards of all the sides or walls and bottom of a box gives
the maximum amount of outside advertising space which enables small articles to fit
closely in comparatively large boxes.
I am aware that prior to the date of this application for Letters Patent the bottom
portion and lids of various boxes have been stamped inwardly but that has been for
the purpose of preventing them from warping and I do not therefore claim the
recessing of such parts for such a purpose.
Having now particularly described and ascertained the nature of my said inven-
tion, and in what manner the same is to be performed, I declare that what I
claim is―
The general arrangement and combination of the various parts of the box or
boxes or combination of boxes whereby advertisements may be placed upon the
various surfaces or advertising mediuins placed within said box or boxes substantially
as herein described and illustrated in the accompanying drawings.
Dated this 6th day of Santarnber 1888