Improved Means or Appliances for Advertising or Displaying Material.
Year: 1895

page_text: Date of Application, 18th July, 1895-Accepted, 14th Sept., 1895
COMPLETE SPECIFICATION.
Improved Means or Appliances for Advertising or Displaying
Material.
I. GEORGE EDWARD FARROW, of 157 Northumberland Park, Tottenham.
Middlesex, Collector, do hereby declare the nature of this invention and in what
manner the same is to be performed, to be particularly described and ascertained
in and by the following statement :—
My invention relates to a new or improved device or appliance for the purpose
f displaying in a most effective manner, soft goods or other materials to be offered
for sale, as well as for admitting of the advertising of such articles in the best
possible way.
As the mechanical construction and operation of the new or improved apparatus
is to be readily understood by sketches thereof, I have annexed a sheet of drawings
to this Specification.
Fig. is a front elevation, and Fig. 2 a transverse section of an apparatus
constructed according to my invention.
Similar letters refer to the same parts in both figures.
A cylinder a made of wood, sheet metal, or any other suitable material has
attached to it at top and bottom the struts or stays b which are keyed or otherwise
fastened to a central spindle c. A support or bearing d is provided for the upper
end of the spindle c, and the lower end of it is connected with any convenient
motore by which it can be revolved. The cylinder a has a number of vertical
slits cut through it, which allow of the material which is to be exhibited being
stretched across the outer face of those parts of the cylinder which extend from
one slit to the next. Each end of the piece of material is then passed through the
slits and pinned or otherwise fastened at the back as shewn at h. Over the
cylinder a fits loosely another hollow cylinder i having cut or formed therein an
opening or door j. In the opening jis placed a fashion plate k having a garment
or costume shewn transparently thereon, which may be conveniently done by
making the fashion plate of some transparent substance such as glass, talc, xylonite,
gelatine, or the like, and representing by printing or otherwise thereou the garment
or costume on a solid and opaque background. Whenever therefore, a portion of
the material on the surface of the cylinder is brought (by the rotation of the
cylinder) behind the transparent portion of the fashion plate above referred to, the
onlooker is afforded a view of the garment or costume as it would appear if made
of that particular material. In the drawing a lady's costume is shewn.
The upper part of the cylinder i has a lid which may be furnished with, or
made to serve as a support for the upper end of the spindle c. In Fig. 1 a small
bearing d is shewn attached to the lid to carry the upper end of c.
A similar lid m
at the bottom of the cylinder i serves as a base for the motor which rotates the
spindle c. The motion given to the spindle e and consequently to the cylinder a
must be an intermittent one, so that when one of the spaces comprised between any
two of the slits fis brought behind the fashion plate k, it will remain there for an
appreciable length of time, and then pass on and bring behind the fashion plate
the next space on the cylinder covered with a different material. The cylinder a
need not necessarily be revolved on a spindle as described above, but could be
rotated by having an internal rack fastened round the lower part of the cylinder,
and this rack and consequently the cylinder to which it is attached could be
revolved by a toothed-wheel rotated by a suitable motor. In this case the

page_text: intermittent motion above referred to, could be obtained by any suitable means
such as by the removal of same of the teeth of the toothed-wheel which turns the
internal rack already mentioned. Iv places where a number of any of these
apparatus are required to be used, a series of any number of them may be operated
by one motor.
Having now particularly described and ascertained the nature of my said
invention and in what manner the same is to be performed, I declare that what
I claim is :-
In apparatus for advertising purposes the combination of an inner cylinder
_revolving inside a fixed outer cylinder, the inner cylinder having stretched over its
outer surface portions of various dress or garment materials which are brought in
succession behind a fashion plate bearing a transparent figure or design, the fashion
plate being inserted in an opening in the outer cylinder and the movement of the
inner cylinder being so arranged that each piece of material as it is brought behind
the transparent part of the fashion plate shall remain there for an appreciable
length of time, the whole substantially as described in the above Specification and
exemplified by the accompanying drawings.
Dated this 18th day of July 1895.
HUGHES & YOUNG,
23 Coleman Street, London, E.C., Agents for the Applicant.