Improvements in Advertising Machine or Apparatus.
Year: 1895

page_text: Date of Application, 9th Mar., 1895
Comelado incrifination Loft Oth Dec 1895-Accepted, 25th Jan., 1896
PROVISIONAL SPECIFICATION.
Improvements in Advertising Machine or Apparatus.
I, JAMES ARTHUR CUNDALL, of 3 Norwood Place, Victoria Road, Headingley,
in the City of Leeds, Advertising Contractor, do hereby declare the nature of this
invention, to be as follows:-
My invention has reference to an automatic pictorial advertising machine or
apparatus, which is applicable for use by day or night.
According to my invention I employ a frame provided with a series of openings
in or behind which are mounted a series of lamps surrounding in a circle a central
chamber or lantern in which pictorial advertising mediums are alternately displayed.
This chamber is provided with a window of ground glass, short focussed lens
behind it, and a stand for carrying the advertising sheets or slides to be displayed,
these sheets or slides are automatically moved alternately into position to show
upon the ground glass, through the agency of clock-work mechanism, or through
an electro-motor.
For day work a set of sheets or slides are provided for fitting into the openings
surrounding the central chamber, this is when the lamps are not in use for
illuminating the central chamber or lantern.
During day time a set of non-transparent figures or advertising slides or sheets
are provided for the central chamber or lantern.
To use the machine at night time, the lamps are lighted, and the clock-work
mechanism started, which moves the slides or advertising sheets into position for
displaying them alternately, the lamps throwing their light upon the ground glass
of the central chamber or lantern, by this means the devices or advertising mediums
displayed can be readily seen and read, and forms a great attraction through the
humorous character of some of the figures or devices.
JOHN E. WALSH,
Royal Exchange Chambers, Boar Lane, Leeds,
Patent Agent to the Applicant.
I, JAMES ARTHUR CUNDALL, of 3 Norwood Place, Victoria Road, Headingley,
in the City of Leeds, Advertising Contractor, do hereby declare the nature of this
invention, and in what manner the same is to be performed, to be particularly
described and ascertained in and by the following statement:-
My invention has reference to an automatic pictorial advertising machine or
apparatus, which is applicable for use by day or night.

page_text: According to my invention I employ a frame provided with a series of openings
in or behind which are mounted a series of lamps, or I may dispense with the said
frame, and mount the lamps on pivots carried by arms as shown in the drawings
annexed. The said lamps surround in a circle, or otherwise as preferred, a central
chamber or lantern in which pictorial or other advertising mediums are alternately
displayed.
Referring to the drawings A are the series of outside lamps carried by pivots B
upon arms or carriers C which are secured or bolted to the case D of the central
chamber or lantern E, the front F of which is constructed with an annular recess
for receiving a window of ground glass H (upon which the advertising mediums are
displayed) behind which is a short focussed lens G in lantern or lamp R, cone R¹
(for concentrating the light) and stand L for carrying the advertising or other
sheets, slides, or mediums to be displayed, which are automatically moved
alternately into position to show upon the ground glass by the rotation of the
stand L which is actuated through the agency of clock work mechanism, or an
electro-motor.
The stand L is circular in shape and provided with grooved compartments L'
in which the advertising or other mediums can be readily slid and removed at
will.
The said stand L is supported upon a frame composed of arms L³ carried by the
sleeve 1 which is sustained by the pillar L (bolted to the bed plate L³) and
works upon a ball joint or bearing composed of balls L carried on the cup L' of
the pillar L. The pillar or upright L³ carries a bevel wheel L with which gears
a bevel wheel L' upon a spindle carried in the clock work frame L", which also
carries a further or barrel spindle with spur wheels. The barrel of the said
spindle is wound or traversed with a cord or cat gut string to which a weight is
suspended.
At the other side of the stand L is a further clock having a catch L" for
engaging with projections or lips L₁ upon the side of the stand L. The
said catch L is carried on an axle L which also carries a finger L" beneath
which is a shaft L18 which carries a snail or tappet L". The said shaft L18
also carries a pinion which is geared to a similar barrel to that upon the spindle
of the other clock by gearing and worm motion. The said barrel also is wound
or traversed with a cord or catgut string, and has a weight 120 suspended
therefrom.
The action of the clockwork mechanism is that the stand L is rotated every half
minute, by the snail or tappet L18 which operates the finger L" so causing the
catch L to lift from contact with the lips or projections L". As soon as the
said release action has taken place, the stand is moved so as to bring the next
advertising medium before the lens G of the lamp R, as soon as this is done
the catch L falls to its normal position, and the movement of the stand L is
arrested, a further catch L" preventing any back action or bump by falling over
the lips or projections L", and being lifted for disengaging by the lifting of the
catch L14.
The two clocks work conjointly, the one to rotate the stand L and the other to
arrest its motion when required.
For day work a set of sheets or slides are provided for fitting into the openings
or lamps surrounding the central chamber.
During day time non-transparent figures or advertising slides or sheets are
provided for the central chamber, and also for the outside lamps.
To use the machine at night time the outside lamps A and the lamp R are
lighted, and the clockwork mechanism started, by releasing the "flyer" or vane, of
such, which moves the stand L, as before set forth.
The lamp R throws its light upon the ground glass of the central chamber E, by
this means the devices or advertising mediums displayed can be readily seen and 5
read, and form a great attraction through the humours character of some of the
figures or devices.

page_text: The said lamps derive their gas by pipes or tubes which pass through the
arms C in the case of the outside lamps A and to the lantera R, then connected
to a meter in the chamber N at the bottom of the pedestal O, which meter is
joined to the street main.
Or if lighted by electricity wires or conductors are substituted for the gas
pipes.
The machine or apparatus is preferably made so as to be portable, and is
adapted to be changed from place to place as required, and is suitable for corners,
and other vacant spaces.
The outside lamps A are provided with non-transparent, and transparent fronts
the latter of which are illuminated at night and brought into position at night
by turning them on their pivots, so as to change them from day to night or
vice versa.
The front of the central chamber E at day time is covered by a detachable rim
or disc having an advertisement thereon, which is held in position during the day
by two catches or studs, and at night time is removed the other end has a hinged
lid T to reach inside the central chamber.
Having now particularly described and ascertained the nature of my said inven-
tion, and in what manner the same is to be performed I declare that what I
claim is:
1. An automatic pictorial advertising machine or apparatus constructed and
operating in the manner and for the purposes substantially as set forth.
2. An advertising machine or apparatus having a central chamber for auto-
matically displaying advertising mediums upon the front of such chamber, in
combination with a series of outside advertising lamps the whole being supported
by a suitable pedestal, and applicable for advertising by day and night substantially
as set forth.
3. The combination and arrangement of parts forming my invention for
advertising, substantially as set forth.
Dated this 7th day of December 1895.
JOHN E. WALSH,
Royal Exchange Chambers, Leeds, Patent Agent to the Applicant.