Improvements in Means or Apparatus for Advertising Purposes.
Year: 1898

page_text: PROVISIONAL SPECIFICATION.
Improvements in Means or Apparatus for Advertising Purposes.
I, JOHN ROBERT ELLIS, of Stansfield House, Armley, Leeds, in the County of
York, Wholesale Chemist and Druggist, do hereby declare the nature of this
invention to be as follows:-
This invention relates to means or apparatus applicable for use as a moving
advertising medium and which may be operated by hand, or by any suitable
means, such as a hot air, water, gas, or electric motor.
It is particularly applicable for advertising goods or materials that are sold in
cardboard or other boxes or cartoons.
According to this invention the apparatus may be built up in sections or parts
and if so desired, may be arranged to display one or a series of advertisements
simultaneously
The apparatus is constructed as follows:-
On suitable framework, made in any desired shape, size, and material, such as
sheet tin, iron, zinc, brass, or other metal, or of wood, xylonite, or other material;
or a combination of two or more of them, is mounted in suitable bearings any
desired number of shafts to which a rotary motion may be imparted from any
suitable source of power, such as herein before named, through pulley or pulleys,
belting, cords, or gearing, or it or their equivalents.
On the shaft or shafts may also be mounted and fixed in pairs any desired
number of discs or rings, the outer peripheries or perimeters of which may be
either circumferential, or composed of any desired number of angles. That is to
say, in the latter case each flat and angular portion may be about the same or
rather larger length than the depth of each advertisement to be displayed.
When rings are employed they may be connected to the shaft by suitable stays
or spokes of any convenient cross section. Each pair of rings or discs are con-
nected together by any desired number of bolts from which are suspended, by
suitable links or carriers, a portion of the advertisements to be displayed. On
the inner face of one or both of each pair of rings or discs may be provided and
fixed any desired number of hooked projections, preferably arranged between
each of the before mentioned bolts. These hooked projections are employed for
forming pulleys for driving purposes.
To the face of the rings or discs, and to the spokes employed for connecting
the rings to the shafts and also to the framework may be secured and fixed say.
boxes. or cartoons or other wrappers or advertisements of the goods to be
advertised.
If so desired the framework, upon which the rings or discs rotate, may be so
constructed as to entirely enclose the discs or rings; in which case one or more.
openings or apertures may be made or formed in it for displaying the advertising.
matter. Also any desired number of the rotating rings or discs may be mounted

page_text: in or upon the same framework either side by side, or one above each other. In
the latter case the upper rings or discs may be driven by belting, or cords, or
gearing from the lower one or ones.
Improvements in Means or Apparatus for Advertising Purposes.
I, JOHN ROBERT ELLIS, formerly of Stansfield House, Armley, but now of
244, Burley Mount, Burley Road, Leeds, in the County of York, Wholesale
Chemist and Druggist, do hereby declare the nature of this invention and in
what manner the same is to be performed, to be particularly described and ascer-
tained in and by the following statement:-
This invention relates to means or apparatus applicable for use as a moving
advertising medium and which may be operated by hand, or by any suitable
means, such as a hot air, water, gas, or electric or other motor.
It is particularly applicable for advertising goods or materials that are sold in
cardboard or other boxes or cartoons and it consists essentially in providing
means whereby the empty boxes, or cartoons, or wrappers of the goods to be
advertised, may be displayed and converted into the prominent feature of the
advertising medium. .
In the accompanying drawings
Fig. 1 is a side elevation,
Fig. 2 an end elevation, and
Fig. 3 a plan looking at the top of advertising apparatus constructed according
to this invention.
According to this invention the apparatus may be built up in sections or parts
and if so desired may be arranged to display one or a series of advertisements
simultaneously.
The apparatus is constructed as follows:-
The framework A and foundation B of the moving part of the apparatus
are made in any desired shape, size, and material, such as sheet tin, iron, zinc,
brass, or other metal, or of wood, xylonite, cardboard, or other material, or a
combination of two or more of them.
In the drawings hereunto annexed the framework A is shown in triangular
form somewhat resembling the letter "A" whilst the foundation B is shown in
the form of a wheel. But I would distinctly have it understood I do not limit
myself to such shapes or configurations as they may be altered or varied as cir-
cumstances require.
On the framework A is mounted in suitable bearings C any desired number
of shafts D. In the drawings one shaft only is shown. To the shaft I) a rotary
motion is imparted from any suitable source of power, such as say by hand, or
by hot air, gas, water, electric or other motor, through pulley or pulleys, belting,
cords, or gearing, or it or their equivalents fixed on the said shaft, or form on
or attached to the foundation B as hereafter described.
On the shaft (or shafts) D is or are mounted and fixed in pairs any desired
number of discs or rings (provided with bosses or hubs) and which form or con-
stitute the foundation wheels B, the outer peripheries or perimeters of which
may be either circumferential, or composed of any desired number of angles.
That is to say, in the latter case each flat and angular portion of the foundation

page_text: wheel B may be about the same or rather larger length than the depth of each
advertisement to be displayed.
When the foundation wheels B are employed as shown they may be connected
to the shaft D by suitable radiating or other stays or spokes E of convenient
cross section. Each pair of rings or discs forming a foundation wheel B are
connected together by any desired number of transverse bolts or stays F from
which are suspended, by suitable links or carriers G say a card H containing a
portion of the advertisements to be displayed.
In the drawings the carriers or links G are retained in position on the trans-
verse stays F by eyelets or collars soldered or otherwise fixed thereon. The
ends of the transverse stays F may also, as desired be soldered or otherwise fixed
to the foundation wheels B.
On the inner face of one or both of each pair of rings or discs forming the
foundation wheels B is provided and fixed, say, for example, by soldering, any
desired number of hooked projections J, preferably arranged between each of the
before mentioned transverse bolts or stays F. These hooked projections J are
employed for forming a pulley or pulleys for driving purposes.
To the face of the rings or discs forming the foundation wheels B and to the
spokes E employed for connecting the said rings to the shaft (or shafts) D and
also to the whole or any portion of the framework is secured and fixed by any
suitable means, such as, say, by cement or glue a number of, say empty boxes
or cartoons K in which the goods are usually encased or other wrappers or adver-
tisements of the said goods to be advertised may be used in place thereof.
In the drawings empty boxes or cartoons K are shown fixed to the rings and
spokes of the foundation wheels B, and also to the top of the framework A.
Whilst provision is made for wrappers or other advertisements to be say,
wrapped round and fixed to lower portions of the said framework A.
If so desired the framework A upon which the rings or discs rotate, may be so
constructed as to entirely enclose the discs or rings forming the foundation
wheels B in which case one or more openings or aperatures may be made or
formed in it for displaying the advertising matter. Also any desired number
of the said rotating rings or discs may be mounted in or upon the same frame-
work A either side by side, or one above each other. In the latter case the upper
rings or discs would be required to be driven by belting, or cords, or gearing from
the lower one or ones.
By the herein described means a series of stationary as well as rotating adver-
tisements, composed wholly or partially of the boxes or wrappers of the goods
may be displayed simultaneously and a ready means is provided for the blending
of colours so as to effectually attract the eye, and attention.
Having now particularly described and ascertained the nature of my said in-
vention and in what manner the same is to be performed, I declare that what I
claim is:-
Combination and arrangement of parts constituting the means or apparatus for
advertising purposes substantially as herein described and illustrated.