Improvements in or connected with Show-cards used for Advertising Purposes, or Cards upon which Small Articles are Mounted for. Display or Sale.
Year: 1894

page_text: Date of Application, 30th Mar., 1894-Accepted, 5th May, 1894
COMIDDIE DI DITIVATION.
Improvements in or connected with Show-cards used for Advertising
Purposes, or Cards upon which Small Articles are Mounted for.
Display or Sale.
1, GEORGE WATERWORTH YOUNGER, of 187 Amhurst Road, Hackney Downs,
in the County of London, Gentleman, do hereby declare the nature of this inven-
tion and in what manner the same is to be performed, to be particularly described
and ascertained in and by the following statement :-
My invention has reference to what are commonly known as "show-cards," which
are generally used simply as a means of advertisement, as well as to those cards upon
which certain articles are mounted for sale, and which may or may not have
descriptive matter upon them.
Many articles, especially novelties, require special information to be conveyed to
each purchaser as to the manner in which such articles should be used or applied; and
accordingly it has been usual in such cases to furnish retailers with loose descriptive
circulars for supply to each customer at the time of purchase. This causes trouble
and inconvenience to the retailer, who is naturally prejudiced against articles
necessitating such separate descriptive matter, on account of the trouble and waste
of time involved in having to find the special circular for any particular article.
My invention is specially intended to remedy this undesirable state of affairs by
insuring the delivery to each customer of the descriptive circular without any trouble
to the assistant.
My improvements consist in attaching to any part of the card upon which the
articles are mounted, a number of descriptive circulars, containing whatever
particulars may be deemed necessary. The number of circulars may be approxi-
mately the same as the number of articles upon the card, though in certain cases it
might be advisable to have a surplus of the circulars, for distribution independent of
the actual sale of the articles.
The general procedure would be somewhat as follows: An assistant supplying an
article from the card to a customer, would, practically at the same moment, detach
one of the descriptive circulars and hand it to the customer together with the
article sold, without having to make a special journey or search for the particular
circular having reference to such article.
The leaflets may in some cases contain or be in the form of an account, the price
of each article being marked on a slip, and whenever a sale has been effected,
a leaflet or slip may be torn off, stamped “paid,” and given to the purchaser as a
receipt.
In addition to attaching descriptive circulars to cards upon which certain articles
are mounted for sale, as herein before described, I may also attach such circulars, or
their equivalent, to ordinary show cards, or advertising cards, which are commonly
displayed for advertising purposes in shops, warehouses, or elsewhere, so that those
interested may have the opportunity of taking away with them, for future reference,
full particulars of the article which has interested them.
In the accompanying sheet of drawings, two methods of applying my invention are
shewn,
Fig. 1 representing a card A, with leaflets B attached at the back thereof,
and Fig. 2 an edge view of the same card.
Fig. 3 shews the leaflets attached at the front of the card, and Fig. 4 is an edge
view of Fig. 3.

page_text: Having now particularly described and ascertained the nature of my said inven-
tion, and in what manner the same is to be performed, I would have it understood
that I do not limit myself to any particular size or shape of leaflets, or method of
attaching same to the cards, or position of such leaflets on the cards, but what
I claim is:
The combination with show cards or tablets used simply for advertizing purposes,
or with cards or tablets upon which certain articles are mounted for display or sale,
of leaflets or circulars attached thereto and easily detachable therefrom, such
leaflets bearing matter explanatory or descriptive of such articles or advertisements.
Dated this 30th day of March 1894.
S. S. BROMHEAD,
97, Newgate Street, London, E.C., Agent for Applicant.