Improvements in and relating to Advertisement or Show Cards.
Year: 1894

page_text: Date of Application, 25th May, 1894
Complete Specification Left, 23rd Feb., 1895-Accepted, 23rd Mar., 1895
PROVISIONAL SPECIFICATION.
Improvements in and relating to Advertisement or Show Cards.
I, DANIEL FORBES, of 29, Victoria Street, Bristol, Dealer in Works of Art, do
hereby declare the nature of this invention to be as follows:-
This invention has reference to advertisement or show cards such as are commonly
placed in shop windows and other conspicuous positions for the purpose of advertising
various kinds of goods as, for instance, tobacco, cotton and other substances or
materials or merchandise, whether in the raw or manufactured state.
This invention consists in adapting such cards to display samples of the goods to
which the advertisements they bear relate. Or, the samples may be exhibited by
In
the aid of such cards without necessarily bearing further advertisement.
carrying this invention into practical effect, the cards are cut to present letters,
figures or designs of various patterns, pictorial or otherwise, differing according to
fancy or intention of purpose. The face of the card is then covered with a
transparent liquid glaze of gelatine or other suitable transparent substance capable
of being laid on in a liquid state.
Into the recesses formed by the incisions made in cutting out the letters or
designs aforesaid, is deposited, from the back of the card when the glaze is dry,
the substance or material which it is desired to display. A backing of card-board
or other suitable material is then affixed to the back and closes the recesses thereat.
At front they are closed, as aforesaid, by the dry glazing. The goods are visible
through the transparent glaze at the front, and, by this means, an effective and
improved advertisement is obtained.
Dated this 24th day of May 1894
NICHOLAS WATTS,
Bristol, Chartered Patent Agent.
Improvements in and relating to Advertisement or Show Cards.
1, DANIEL FORBES, of 29, Victoria Street, Bristol, Dealer in Works of Art, do
hereby declare the nature of this invention and in what manner the same is to
be performed, to be particularly described and ascertained in and by the following
statement:-
This invention has reference to advertisement or show cards such as are commonly
placed in shop windows and other conspicuous positions for the purpose of advertising
various kinds of goods as, for instance, tobacco, cotton and other substances or
materials or merchandise, whether in the raw or manufactured state.
This invention consists in adapting such cards to display samples of the goods to
which the advertisements they bear relate. Or, the samples may be exhibited by
In
the aid of such cards without necessarily bearing further advertisement.
carrying this invention into practical effect, the cards are cut to present letters,
figures or designs of various patterns, pictorial or otherwise, differing according to
fancy or intention of purpose. The face of the card is then covered with a
transparent liquid glaze of gelatine or other suitable transparent substance capable
of being laid on in a liquid state.

page_text: Into the recesses formed by the incisions made in cutting out the letters or
designs aforesaid, is deposited, from the back of the card when the glaze is dry,
the substance or material which it is desired to display. A. backing of card-board
or other suitable material is then affixed to the back and closes the recesses thereat.
At front they are closed as aforesaid; by the dry glazing. The goods are visible
through the transparent glaze at the front, and, by this means, an effective and
improved advertisement is obtained..
In the accompanying drawing is represented in vertical section part of a show
card for displaying a sample of goods in accordance with this invention. The
drawing is made to an exaggerated scale for the purpose of clearer illustration.
In the card a is cut or otherwise formed a pocket or recess a which, at front,
may be shaped to present any desired design. The recess is closed at each side
and at top and bottom by the substance of the card and at front by a transparent
glaze or enamel laid over when in a plastic state.
When the glaze or enamel is dry, the substance to be displayed is put into the
recess or pocket a' from behind. A backing c of wood, mill-board or other suitable
material is then applied and attached to the card.
The design represented at the front of the card by the recess or pocket a¹ may
vary with the nature of the goods displayed. For instance, if the goods be cocoa,
If
or sugar, the design may take the form of a jar or other appropriate vessel.
the goods be tobacco, the design may take the form of a tobacco plant. Suitable
advertisements may appear on the front of the card having reference to the goods
displayed in the recess or pocket.
Having now particularly described and ascertained the nature of my said inven-
tion, and in what manner the same is to be performed, I declare that what I
claim is :-
Show or advertisement cards or tablets having incorporated therein recesses,
pockets or chambers containing samples of goods displayed to view at front through
transparent gelatine or other suitable transparent glazing or enamel, substantially
as hereinabove described.
Dated this 22nd day of February 1895.
NICHOLAS WATTS,
Bristol, Chartered Patent Agent.