Year: 1888

page_text: Date of Application, 20th Oct., 1988
Complete Specification Left, 27th Mar., 1889
Complete Specification Accepted, 13th Apr., 1889
I, FRANCIS DAY of 38 Wardour Street Shaftsbury Avenue in the County of
Middlesex Gentleman, do hereby declare the nature of this invention to be as
follows:-
:-
The object of my invention is to render combined series of striking and picturesque
advertisements (such as are exhibited upon hoardings, dead-walls, the gable ends of
buildings and other public places) applicable for internal exhibition in the lobbies,
passages, coffee and other rooms of hotels, public buildings or other places of public
resort so that such combined series of advertisements may be rendered more exten-
sively available for being exhibited to the public than heretofore.
The extreme size of advertisements of the above description precludes the possibility
of exhibiting them within hotels and other public buildings but being of so striking
and varied a character I have devised means by which they are rendered almost as
effective for internal as for external exhibition.
If desired (according to my improvements) such series of combined advertisements
may be arranged and displayed in combination with external and internal illustrations
of the hotel or public building in the interior of which such series of advertisements
are to be exhibited.
In carrying my invention into practice in order to reproduce a combined series of
public external or what may be termed monster advertisements to a scale suitable for
being exhibited on the interior walls or parts of hotels or other public buildings I
obtain photographic copies direct from the hoarding or other public place the photo-
graphic copy thus obtained may then be readily enlarged and coloured or otherwise
finished to represent the original series of external advertisements but upon a smaller
scale.
Or the photographic copies may be reproduced by well known photo-lithographic
processes to any desired scale.
The reduced advertisements may if desired be reproduced separately and then
arranged combined and mounted upon card board or other suitable surface or material
and if required be framed and hung up or fixed in the interiors of hotels or public.
buildings such improved series of advertisements being very portable.

page_text: A combined series of advertisements such as previously described may be arranged
and displayed upon an endless band or sheet of canvas or other suitable matérial
mounted upon rollers to one of which slow continuous or intermittent motion may be
given by clock work or other suitable mechanism so as to bring the series of advertise-
ments successively into view by which means a much larger number of advertisements
may be exhibited in the same space.
A series of advertisements of the above description may be transferred to sheets of
glass or other transparent medium and mounted in staircase or other windows or
situations where light can be obtained to give effect thereto.
Many of the large advertisements exhibited upon hoardings and other external
surfaces are very costly to produce in the first instance and are then only available for
external exhibition whereas according to my invention a series of such advertisements
can be reproduced on a reduced scale available for internal exhibition at a very moderate
cost.
The portability of these reduced series of advertisements admits of a number of them
being mounted in a frame or upon a stand in such manner that they may be turned
over like the leaves of a book each side of each leaf having a different series of reduced
advertisements mounted thereon by which means a very large number of the most
striking and picturesque advertisements may be exhibited in a comparatively small
space.
In many cases specimens of the articles (such as fabrics &c.) advertised may be
attached to and exhibited with the series of advertisements.
According to my invention fac-similies of very large advertisements exhibited upon
hoardings and other public places may be readily reproduced on a. smaller scale at a
moderate cost such advertisements being also combined with and embracing the
surrounding locality and prominent objects such as public buildings statues &c. and
advertisements of this character will be found as effective for internal as for externa
exhibition being as effective at a short distance as the larger ones are at a much greate
distance.
1୯୧୯
TONGUE & BIRKBECK,
Agents for the Applicant.

page_text: I FRANCIS DAY of 38 Wardour Street Shaftsbury Avenue in the County of
Middlesex Gentleman do hereby declare the nature of this invention and in what
manner the same is to be performed to be particularly described and ascertained in
and by the following statement :-
The object of my invention is to render combined series of striking and picturesque
advertisements (such as are exhibited upon hoarding dead walls the gable ends of
buildings and other public places) applicable for internal exhibition in the lobbies
passages coffee and other rooms of hotels public buildings and other places of public
resort so that such combined series of advertisements may be rendered more exten-
sively available for being exhibited to the public than heretofore.
The extreme size of advertisements of the above description though often of a very
costly character precludes the possibility of exhibiting them within hotels and other
public buildings but being of so striking (often costly) and varied a character I have
devised means by which they are rendered almost as effective for internal as for
external exhibition.
If desired (according to my improvements) such series of combined advertisements
may be arranged and displayed in combination with external and internal illustrations
of the hotel or public building in the interior of which such series of advertisements
are to be exhibited.
In carrying my invention into practice in order to reproduce a combined series of
public external or what may be termed monster advertisements to a scale suitable for
being exhibited on the interior walls or parts of hotels or other public buildings I
obtain photographic copies direct from the hoarding or other public place the photo-
graphic copy thus obtained may then be readily enlarged and coloured or otherwise
finished to represent the original series of external advertisements but upon a smaller
scale.
Or the photographic copies may be reproduced by well known photo lithographic
processes on any desired scale, or the miniature reproductions may be obtained in any
other suitable manner.
The reduced advertisements may if desired be reproduced separately and then
arranged combined and mounted upon cardboard or other suitable surface or material
and if required framed and hung up or fixed in the interiors of hotels or public buildings
such improved series of advertisements being very portable.
A combined series of advertisements such as previously described may be arranged
and displayed upon an endless band or sheet of canvas or other suitable materia!
mounted upon rollers to one of which slow continuous or intermittent motion may be
given by clockwork or other suitable mechanism so as to bring the series of advertise-
ments successively into view by which means a much larger number of advertisements
may be exhibited in the same space.
A series of advertisements of the above description may be transferred to sheets of
glass or other transparent medium and mounted in staircase or other windows or
situations where light can be obtained to give effect thereto.
Many of the large advertisements exhibited upon hoardings and other external
surfaces are very costly to produce in the first instance and are then only available for

page_text: 44
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external exhibition whereas according to my invention a series of such advertisements
can be reproduced on a reduced scale available for internal exhibition at a very moderate
cost.
The portability of these reduced series of advertisements admits of a number of them
being mounted in a frame or upon a stand in such manner that they may be turned
over like the leaves of a book each side of each leaf having a different series of reduced
advertisements mounted thereon by which means a very large number of the most
striking and picturesque advertisements--may-be-exhibited in a comparatively small
space.
In many cases specimens of the articles (such as fabrics etc.) advertised may
be attached to and exhibited in combination with the series of reduced advertise
ments.
According to my invention fac-similies of very large advertisements exhibited upon
hoardings or other public places may be readily reproduced on a smaller scale at a
moderate cost such advertisements being also combined with and embracing the
surrounding locality and prominent objects such as public buildings statues etc. and
advertisements of this character will be found as attractive for internal as for external
exhibition being as effective at a short distance as the larger ones are at a much greater
distance.
Now in order to further explain the true character and novelty of my invention I
have appended to this my complete Specification a diagram or drawing which shews
one example for the purpose of illustration of a group of advertisements such as aro
exhibited upon hoardings and other public places but on a reduced scale and without
colour. The copies or fac-similies intended for internal exhibition in hotels lobbies
railway stations and other places in accordance with my invention would be on a
slightly larger scale, and coloured to correspond with the originals exhibited upon
hoardings etc. such fac-similies being produced by photo lithography or other suitable
means as hereinbefore described.
From the foregoing description and illustrative diagram it will be readily understood
that very effective groups of very telling and attractive advertisements for indoor
exhibition may be produced in accordance with my invention at a moderate cost and
groups of advertisements may be greatly varied and combined with picturesque and
other attractive matters as previously stated.
ענון
Having now particularly described and ascertained the nature of
tion and in what manner the same is to be performed I declare that what I
said inven-
claim is:-
1. The miniature reproduction of combined series of advertisements such as are
exhibited upon hoardings and other public places in such manner as to render the
same available for exhibition within the interiors of hotels public and other buildings
substantially as and for the purposes herein before described and illustrated by the
drawing hereto annexed.
2. The combination of the miniature reproduction of advertisements as claimed in
claim 1 with picturesque illustrations suited to the locality or elsewhere substantially
as and for the purposes set forth.
Dated this 27th day of March 1889.