Improvements in Advertising, and in Means and Appliances for Effecting the same.
Year: 1888

page_text: Date of Application, 21st Sept., 1888
Complete Specification Left, 9th May, 1889-Accepted, 15th June, 1889
PROVISIONAL SPECIFICATION.
Improvements in Advertising, and in Means and Appliances for
Effecting the same.
1 JOHN BRAND, of 22 and 23 Newbury Street, Aldersgate Street in the City of
London Chromo-lithographer, do hereby declare the nature of my said invention to
be as follows:-
The object of my invention is to utilise the gas, electric or other lamp-shades
of the tables in billiard rooms or in Shops or other places, for purposes of
advertisement.
In carrying out my invention, I perforate the cardboard, paper or other materials
which are placed round or over the burners, with letters, figures, words, designs
trade marks, or other matter required to be advertised, by means of suitable
stamping, embossing, or perforating machines, provided with brass, steel, or other
metal dies.
When the cardboard, paper or other material has been thus perforated, I attach
under such perforations and on the inside of the shade, thin white or colored paper,
tracing cloth, tracing paper, or other transparent or partially-transparent medium or
inaterial.
This material not only serves to impart brilliancy, color and effect to the advertise-
ment, but also provides a means of supporting the isolated portions of the advertise-
ments, to which they are caused to adhiere.
The letters and other devices are thus rendered clear and perfect.
GEO. DOWNING,
8. Quality Court, London, W.C., Agent for Applicant.
COMPLETE SPECIFICATION.
Improvements in Advertising, and in Means and Appliances for
Effecting the same.
I, JOHN BRAND of 22 and 23 Newbury Street, Aldersgate Street in the City of
London, Chromo-lithographer, do hereby declare the nature of my said invention and
in what manner the same is to be performed, to be particularly described and
ascertained in and by the following statement :-
The object of my invention is to utilize the gas, electric, or other lamp shades
of the Tables in Billiard rooms or in shops or other, places for purposes of
advertizement.
In carrying out my invention I perforate the cardboard, paper, or other materials,
which are placed round or over the burners, with letters, figures, words, designs, trade-
marks, or other matter required to be advertised, by means of suitable stamping,
embossing, or perforating machines provided with brass, steel or other metal dies."
When the cardboard, paper, or other material has been thus perforated, I attach
under such perforations and on the inside of the shade, thin white or colored paper,
tracing cloth, tracing paper, or other transparent or partially transparent medium or
material. This material not only serves to impart brilliancy, color and effect to the
advertizement, but also provides a means of supporting the isolated portions of the
advertisements, to which they are caused to adhere. The letters and other devices
are thus rendered clear and perfect.
And in order that my said invention may be particularly described and ascertained
reference is hereby made to the accompanying drawings.

page_text: Fig. 1 is a perspective view showing the method of applying my invention to the
lamp shades of the tables in billiard rooms; and Fig. 2 is a perspective view
showing the application of my invention to a shop window and the counter inside
the shop.
Having now particularly described and ascertained the nature of my said inven-
tion and in what manner the same is to be performed, I declare that what I
claim is:
1. The utilisation of gas, electric, or other lamp shades of the tables in Billiard
rooms, or in shops or other places for purposes of advertizement, substantially as
hereinbefore described and illustrated by the drawings.
2. The improvements in advertising, and in means and appliances for effecting
the same, substantially as hereinbefore described and illustrated by the drawings.
Dry 100.
GEO. DOWNING,
8, Quality Court, London, W.C., Agent for Applicant.