Advertising Album with Frame.
Year: 1886

page_text: Advertising Album with Frame.
I AUGUST KLUVER of N° 6, Kongens Nytorv, Copenhagen, Denmark, Glazier do
hereby declare the nature of this invention and in what manner the same is to be
performed to be particularly described and ascertained in and by the following
statement:-
The mode of advertising hereinafter to be described is such that the advertise-
ments are displayed one by one without risk of any being passed over and for the
purpose of the invention I use an apparatus which I will now describe.
The drawing shows a revolving advertising album and a therewith connected
frame for advertisements or announcements. Figure A is a front view of the whole
apparatus and Figure B a vertical cross section of same. Figure C is a front view
or plan of one of the frames used in the apparatus and Figure D an enlarged cross
section of same.
The apparatus consists of a frame a which at back and front is covered by a
pane of glass b. This frame can be revolved on two pivots c¹ and c' fixed in a
stationary frame d. The frame a contains an uneven number of smaller detached
frames e in which the advertisements are placed Figure C shows a frame Ⓡ
separately. Figure B shows altogether 13 such frames for advertisements els viz.
6 above and 7 below; but seen from the front as in Figure A through the glass 6
only two advertisements ƒ and g will be displayed. If one wishes to see the other
advertisements, it is only necessary to revolve the frame a half way round, the
frame e will then slide towards the glass b and then past the controlling ledge of
wood i fixed on the inner side of the frame a, down on to the frame e¹³, the
frames e² to e' will follow successively and each in rotation take the place of the
preceding one so that in this manner the frames e and e³ or rather the advertise-
ments therein will thus be visible to the spectator, relatively from below and from
above (the back of the frame by reason of a half revolution will then so to say
form the front side of the album); with the next half revolution the succeeding
advertisements will come into view.and so on while the advertisement frames e will
continue to change places as long as the album is being revolved. It is scarcely
necessary to point out the novel characteristic and practical principle of this method
of advertising. The idea is entirely original, and the album could, for the general.

page_text: use of the million, be conveniently placed in public places (Hotels, Waiting Rooms)
at Railway Stations, Steamboats, Shop Windows etc.
As it is not practicable, either by glue or paste, to apply advertisements on a
frame made of cartoon as this in such case by the slightest change of temperature
would be sure to get out of form, I have constructed a special arrangement for a
frame for advertisements; (see Figures C and D). The frame j is made with a
thick edge or rim k round about which in the whole length of the frame is applied
a clamp of tin or other material suitable for the purpose. In the grooves thus
formed on both sides of the frame the advertisements are to be inserted, the which
are printed on strong paper or cartoon, where after the crossbars m are to be
put on.
Having now particularly described and ascertained the nature of my said
invention and in what manner the same is to be performed I declare that what
I claim is
1. The method of advertising hereinbefore described by which means the
advertisements on the one hand appear singly and on the other cannot be
passed over.
2. The revolving advertising album with thereto belonging frame for advertise-
ments constructed as described and shown.