improved Means or Appliances for Displaying Advertisements and other Information in Public Thoroughfares.
Year: 1887

page_text: improved Means or Appliances for Displaying Advertisements
and other Information in Public Thoroughfares.
I, José EDUARDO MERCADANTE, of the City of Rio de Janeiro, Empire of Brazil,
Italian Engineer do hereby declare the nature of this invention and in what manner
the same is to be performed, to be particularly described and ascertained in and
by the following statement:-
My invention relates to an improved appliance of a novel and attractive form which
I term Urban Indicator" for displaying advertisements and other information in
public thoroughfares, the construction of which I will proceed to describe with
reference to the accompanying drawing.
C is a lantern, which may be either cylindrical, rectangular or polygonal in shape,
and which is illuminated internally by a gas or other flame, D; B B are supporting
arms having sockets at their ends for receiving pivots E and E¹ on the ends of the
lantern so that this can revolve in its supports. The arms B B are either secured to a
post or pillar A as shewn, or they may be fixed to a plate secured to the wall of a
building FF are wings on the top of the lantern, of such a form as to cause the
lantern to be rotated by the wind, or the rotation may be effected by other means.
At the sides of the lantern are provided slides H of glass or other transparent or
translucent material, that are slid betweer: metal guides formed on the lantern, and on
which are painted, printed or otherwise produced advertisements addresses, and other
useful information, which slides can consequently be readily changed, as may be
desired. This appliance may be fixed at street corners, crossings and other convenient
places, the novelty of their design, combined with the more or less ornamental nature
of the advertisements thereon, insuring public attention thereto.
Having now particularly described and ascertained the nature of my said Invention,
and in what manner the same is to be performed, I declare that what I claim is:
.
1-An appliance for displaying advertisements and other information, consisting of
a lantern having pivots at top and bottom supported by two arms that are fixed either

page_text: to a post or pillar, or to the wall of the building, on the sides of which-lantern are
painted or otherwise produced the advertisements or other information, substantially
as herein described.
2-In combination with the lantern referred to in the preceding claim, the use of
pieces of transparent or translucent material sliding between guides and bearing the
advertisements or other information, substantially as herein described.
3-In combination with the lantern referred to in the first claim, the use of wings,
vanes or other appliances whereby a rotary motion is imparted to the lantern.
ABEL & IMRAY,
Agents for the Applicant.

page_text: Date of Application, 5th Mar., 1887.
. Specification Accepted, 13th Apr., 1887,
and other Information in Public Thoroughfares.
1, José EDUARDO MERCADANTE, of the City of Rio de Janeiro, Empire of Brazil,
Italian Engineer do hereby declare the nature of this invention and in what manner
the same is to be performed, to be particularly described and ascertained in and
by the following statement :-
My invention relates to an improved appliance of a novel and attractive form which
I term "Urban Indicator" for displaying advertisements and other information in
public thoroughfares, the construction of which I will proceed to describe with
reference to the accompanying drawing.
C is a lantern, which may be either cylindrical, rectangular or polygonal in shape,
and which is illuminated internally by a gas or other flame, 1); B B are supporting
arms having sockets at their ends for receiving pivots E and E' on the ends of the
lantern so that this can revolve in its supports. The arms B B are either secured to a
post or pillar A as shewn, or they may be fixed to a plate secured to the wall of a
building F F are wings on the top of the lantern, of such a form as to cause the
lantern to be rotated by the wind, or the rotation may be effected by other means.
At the sides of the lantern are provided slides H of glass or other transparent or
translucent material, that are slid between metal guides formed on the lantern, and on
which are painted, printed or otherwise produced advertisements addresses, and other
useful information, which slides can consequently be readily changed, as may be
desired. This appliance may be fixed at street corners, crossings and other convenient
places, the novelty of their design, combined with the more or less ornamental nature.
of the advertisements thereon, insuring public attention thereto.
Having now particularly described and ascertained the nature of my said Invention,
and in what manner the same is to be performed, I declare that what I claim is :
1-An appliance for displaying advertisements and other information, consisting of
a lantern having pivots at top and bottom supported by two arms that are fixed either

page_text: to a post or pillar, or to the wall of the building, on the sides of which lantern are
painted or otherwise produced the advertisements or other information, substantially
as herein described.
2-In combination with the lantern referred to in the preceding claim, the use of
pieces of transparent or translucent material sliding between guides and bearing the
advertisements or other information, substantially as herein described.
3 In combination with the lantern referred to in the first claim, the use of wings,
vanes or other appliances whereby a rotary motion is imparted to the lantern.
Deted this 5th day of Monah. 1987
ABEL & IMRAY,
Agents for the Applicant.