Improvements in Advertising Show Cards or Tickets.
Year: 1891

page_text: Date of Application, 28th July, 1891
Complete Specification Left, 23th Apr., 1892-Accepted, 28th May, 1892
PROVISIONAL SPECIFICATION.
Improvements in Advertising Show Cards or Tickets.
I WALTER ELDRIDGE JOHNSON of 98 Southwark Street London S.E. Printer
do hereby declare the nature of this invention to be as follows:-
This my invention relates to improvements in advertising show cards or tickets
and it consists of the novel features hereinafter described and set forth.
The object of my invention is to make a show card or ticket to which my
invention is applied more attractive to the eye, more artistic and effective without
at the same time materially increasing the cost of production thereof or the labour
entailed in such production.
My invention consists in printing the essential. feature or features of a show card
in a circle or other device upon the surface of the card and afterwards by a suitable
matrix pressing up the said circle or other device into a suitable mould or open die
in such a manner that it shall assume the form of a medallion or other device upon
which the words or signs of the card are effectively displayed. By this means the
light striking the embossed portion will be reflected from the surface so as to meet
the eye of the observer at any point from which it may be viewed.
or
The whole of the essential words or distinguishing feature of the advertisement
may be printed upon the surface of a single medallion or I may provide a single
separate medallion for each of the letters or characters which together form the
word or sign which is the main feature of the card.
My improved show cards may be printed in the usual manner and may be
afterwards formed or moulded in a bookbinders blocking press, but any other
suitable machine may be provided for the purpose. The upper die, which is of a
greater thickness than those usually employed, is preferably cut or fashioned so as
to form the required device or medallion and having been heated and placed in
position is pressed upon the card which is backed by a matrix of cardboard, wood,
or other material in such a manner that the card shall receive and retain the
impression from the said die. Various modifications may be made in my invention
without departing from the spirit thereof as will be readily understood by those
skilled in the art to which it appertains.
Dated this 28th day of July 1891.
HORN & SON,
Agents for the Applicant.
COMPLETE SPECIFICATION.
Improvements in Advertising Show Cards or Tickets.
I WALTER ELDRIDGE JOHNSON of 98, Southwark Street London, S.E. Printer
do hereby declare the nature of this invention and in what manner the same is to
be performed, to be particularly described and ascertained in and by the following
statement :-
This my invention relates to improvements in advertising show cards or tickets
and it consists of the novel features hereinafter described and set forth.
The object of my invention is to make a show card or ticket produced by the
method forming the subject of my invention present an appearance more
attractive to the eye, more artistic and effective without at the same time
materially increasing the cost of production thereof or the labour entailed in such
production.
My invention consists in printing the essential feature or features of a show card
D

page_text: in a circle or other device upon the surface of the card and afterwards by a
suitable matrix pressing up the said circle or other device into a suitable mould or
open die in such a manner that it shall assume the form of a medallion or other
device upon which the words or signs of the card are effectively displayed..
By this means the surface will be raised in such a manner that the light striking
the embossed portion will be reflected from the surface so as to meet the eye of the
observer at any point from which it may be viewed.
In order that my invention may be more readily understood reference is made to
the accompanying drawings in which-
Figure 1, is a front view of a printed card before the raising of the surface of
the same.
Figure 2 shows the finished card.
Figure 3, shows a section through the same.
Figure 4, is a front view of the die or mould, and
Figure 5, is the matrix for pressing up the card.
In the accompanying drawings A represents the card having the distinguishing
feature or wording of the advertisement printed thereon the card presenting a flat
appearance. The said distinguishing feature, words or device, may be in any
desired colour according to the taste of the designer.
The card is now inserted in a blocking machine of any suitable construction
although I prefer to use an ordinary press such as is commonly used by bookbinders
and others.
The upper die which is illustrated in Figure 4 is of a greater thickness than the
dies usually employed in the press and is cut or fashioned so as to form the
required device or medallion and having been heated and placed in position is
pressed upon the card which is backed by a matrix (illustrated in Figure 5) of
metal wood or other material in such a manner that the card shall receive the
impression from the die. The heat of the die will draw up the surface of the card
and will cause it to permanently retain the configuration of the device and
ornament impressed thereon. Vent holes are provided in the upper die to allow
the escape of the steam.
The upper die has a number of projecting pins or teeth a which serve the
purpose of transfixing the card and preventing the same from moving in any
direction during the process of blocking. The said pins also prevent the cracking
or rupture of the face of the card.
may
The whole of the essential words or distinguishing features of the advertisement
be printed upon the surface of a single medallion or I may provide a single or
separate medallion for each of the letters or characters which together form the
word or sign which is the main feature of the card.
The shape and configuration of the card and the devices thercon may be varied
and other modifications may be made without departing from the spirit of my
invention as will be readily understood by those skilled in the art to which it
appertains.
Having now particularly described and ascertained the nature of my said inven-
tion and in what manner the same is to be performed, I declare that what I
claim is :-
1. A show card produced in the manner hereinbefore described and illustrated in
the accompanying drawings.
2. In a machine for blocking cards and the like the use of a hollow die in com-
bination with a matrix such as described and pins for securing the card the whole
constructed and operating substantially as before described.
Dated this 28th day of April 1892.
HORN & SON,
Applicant's Agents.