Improved Means of or relating to Street Advertising.
Year: 1894

page_text: Date of Application, 31st Jan., 1894-Accepted, 3rd Mar., 1894
Improved Means of or relating to Street Advertising.
I, GALLOWAY MACKINTOSH, of 13 South Charlotte Street, in the City and
County of Edinburgh, Agent, do hereby declare the nature of this invention and
in what manner the same is to be performed, to be particularly described and ascer-
tained in and by the following statement:-
This invention has reference to improved means of or relating to street
advertising. To effect my object 1 propose to utilise and adapt, as conspicuous
objects for advertisements, street lamp posts, electric pillars, directing posts and
such like pillars and posts and the method of adaptation hereinafter described
constitutes a novel arrangement or combination of parts which combinedly forms
the subject-matter of this invention.
I will now proceed to fully describe the means whereby my invention may be
carried into practical effect, with reference to the accompanying drawings, in
which
Figure 1 shows in elevation an ordinary lamp post fitted up for advertising
purposes;
Figures 2 and 3 show respectively enlarged elevational views of the ornamental
brackets fixed at the top and bottom of the lamp posts for securing the advertising
plates in position.
Figures 4 and 5 show sectional views of Figures 2 and 3 ;
Figures 6 and 7 show in elevation and sectional plan view (the latter on line y
in Figure 6) a mode of joining the advertising plates securely together while
Figure 8 is a sectional plan view hereinafter again referred to and in the following
description like marks of reference designate like parts.
Referring to Figure 1 of the drawings at a and a' are shown respectively the
top and bottom ornamental plate-securing brackets, a² are the advertising plates
whereon the advertisements are to be displayed, and.a is an ordinary lamp post.
As already stated, these parts are more fully shown in detail in Figures 2, 3, 4
and 5.
Each of the brackets a and a¹ may conveniently be made in cast iron or steel
in two halves and the two halves may be secured together in any convenient
manner; thus each half-bracket may be provided with lugs s through which bolts
may be passed to secure them together or by another convenient method each
half-bracket may be fitted with a socket and a spigot, so that the spigot sl on one
bracket can enter the socket of the other bracket and then a set screw can be
screwed against the spigots to hold them tightly in position. Figure 8 shows such
a simple connection but it is obvious that the precise method of jointing may be
varied to a great extent.
The
Each of the brackets is further provided with a grooved recess a³ and in these
recesses the advertising plates a² are designed to lie and be secured.
ornamental mouldings on the brackets thus cover the ends of the advertising
plates.
The advertising plates may likewise be made in parts (see Figures 6 and 7) each
plate having a recessed flange a on one end and on one side. These recesses take
the corresponding edges of the adjoining plates and then the plates are screwed
together by screws passing through tapped holes in the plate edges and in the
recessed flanges aforesaid.
The precise method of fixing the ornamental brackets or the advertising plates
together may vary, as may the precise shape of either of these parts.

page_text: Thus the advertising plates might be made to form a hexagonal instead of a
circular figure but the description given and the drawings describe at least one
The advertisements can be
practical manner of performing my invention.
displayed on the advertising plates or spaces in any desired or convenient manner
by iron, zinc or other metal or wooden plates which may be either painted with
ordinary or luminous or other paint or enamelled as the advertisers may decide.
Having now particularly described and ascertained the nature of my said
invention, and in what manner the same is to be performed I declare that what
I claim is
or in
The improved means of street-advertising consisting in the combination of
advertising plates and advertising-plate-securing-brackets arranged on
conjunction with ordinary lamp posts, electric pillars, directing posts and such like
pillars and posts substantially as and for the purposes hereinbefore described and
illustrated in the accompanying drawings.
Dated this 30th day January 1894.
A. CRAWHALL CHAPMAN,
3, St. Nicholas Buildings, Newcastle-on-Tyne, Patent Agent.