A New or Improved Mode of Advertising.
Year: 1896

page_text: Date of Application, 18th June, 1896
Complete Specification Left, 18th Mar., 1897-Accepted, 24th Apr., 1897
A New or Improved Mode of Advertising.
1, HAROLD BERTRAM VINTEN, of 72 High Street, Ramsgate in the County
of Kent, Surveyor do hereby declare the nature of this invention to be as
follows:-
The improvements relate to sheets, plates, boards or such like for holding, or
constituting in themselves advertisements, whereby the same may be rendered more
durable and noticeable than heretofore and the color of the letters or devices
changed at will.
The invention consists in constructing the advertisement of or with two sheets,
plates or boards of any convenient material and cutting therein or therefrom or
from one of them the letters or devices constituting the advertisement and placing.
between such plates, sheets or boards a plain or colored sheet so that the cut out
letters or devices may be made to show up through the sheets, plates or boards,
which may in some cases be mounted on a pole flag fashion or otherwise and the
letters or devices in such case cut out in each sheet, plate or board so as to read in
different directions as may be necessary.
The outer and interposed sheets; boards etc. may be placed in a frame or partial
frame, and secured by thumb or other screws or attachments.
Dated this 18th day of June 1896.
HERBERT HADDAN & Co.
A New or Improved Mode of Advertising.
I, HAROLD BERTRAM VINTEN, of 72 High Street, Ramsgate in the County
of Kent, Surveyor, do hereby declare the nature of this invention and in what
manner the same is to be performed to be particularly described and ascertained
in and by the following statement :-
The improvements relate to sheets, plates, boards or such like for holding, or
constituting in themselves advertisements, whereby the same may be rendered
more durable and noticeable than heretofore and the color of the letters or devices
changeable at will without the assistance of a skilled sign writer.
The invention consists in constructing the advertisement of or with two sheets
plates or boards of any convenient material and cutting therein or therefrom or
from one of them the letters or devices constituting the advertisement and placing
between such plates sheets, or boards a plain or colored sheet so that the cut out
letters or devices may be made to show up through the sheets plates or boards
which may in some cases be mounted on a pole flag fashion or otherwise, and the
letters or devices in such case cut out in each sheet plate or board so as to read in
different directions as may be necessary. The outer and interposed sheets boards &c.
[D. 07

page_text: may be placed in a frame or partial frame & secured by thumb or other screws,
bolts and nuts or attachments.
A board of this construction is shown in the annexed drawing in Fig. 1 in side
elevation and Fig. 2 in cross section on line 22 Fig. 1.
A and B are plates perforated with the letters or signs. C is the non perforated
plate between them. The plates A and B may be flanged as at a band secured to
post D by bolts and nuts d. E, E, E, are three lengths of strip metal bent into the
form of cross section shown in Fig. 2 and adapted to enclose the three free edges of
the plates A. B. C. and secured by bolts and nuts e at the four corners.
In order to repaint the board the edge strips E are removed and the centre
plate C taken out. This plate and the plates A, B can then be repainted by any
unskilled person, the color of the plate C'being different from that of the plates Å
or B in order that when again fitted together the perforated signs may appear in a
different color to the ground.
I do not confine myself to any particular material for the plates A, B and C, but
find sheet metal sucli as sheet iron or tinned iron suitable for plates A and B and
the same or a thicker variety or wood suitable for plate C. The latter may be in
one or more pieces, or different parts of its surface may be painted in different
colors.
Having now particularly described and ascertained the nature of this inven-
tion and in what manner the same is to be performed 1 declare that what I
claim is :-
1. An advertising or notice board constructed with a perforated plate and a
backing plate of a different color or colors.
2. An advertising or notice board constructed with two perforated plates and an
intermediate backing plate or plates of a different color or colors.
3. The combination with a post D of the perforated plates A, B, and the inter-
mediate plate C this combined board attached at one edge to said post and having
the three remaining edges enclosed in a frame or frame parts E E E.
Dated this 18th day of March 1897.
HERBERT HADDAN & Co.,
18 Buckingham Street, Strand, London, W.C.