An Advertising Appliance and Time Indicator.
Year: 1899

page_text: Date of Application, 24th Jan., 1899
Complete Specification Left, 30th Aug., 1899-Accepted, 11th Nov., 1899
PROVISIONAL SPECIFICATION.
An Advertising Appliance and Time Indicator.
I, CHARLES THOMAS BROCK SANGSTER, General Manager to The Cycle Com-
ponents Manufacturing Company, Limited, of Bournbrook, near the City of
Birmingham, do hereby declare the nature of this invention to be as follows:-
This invention relates to a combined, appliance for both advertising certain
goods and for indicating a certain time, and more particularly for indicating to
cyclists the daily time to "light up."
The new appliance, or combined sign and indicator is adapted to be fixed on
shop windows and in other prominent positions where it can easily be seen by
cyclists when riding, and other passers-by, and consists essentially of a number
of opaque letters, not more than twelve in number and constituting the name of
an article or goods to be advertised, which are arranged in a ring or in the same
positions as the hour-figures of a clock, and having in conjunction with them a
pair of clock hands adapted to be moved daily to indicate either the time at
which cyclists on that particular day should light their lamps, or the time of
opening or closing a shop or other establishment or the like.
66
Thus in carrying out one form of my invention as applied to a cycling goods
advertiser and lighting-up time indicator, I take a number of enamelled or other
opaque letters spelling for instance the name Warwick Tyres," and I arrange
these upon the outside of a shop window so as to constitute as it were a clock dial
but with the figures substituted by the aforesaid letters. These letters may be
located within or encircled by an applied outer ring or the like and in the middle
of them I affix by suitable means, a pivot upon which a pair of clock hands are
mounted so as to come preferably upon the inside of the window. These bands
may be moved from day to day to indicate varying times and the whole appliance
forms a conspicuous sign which is readily visible to a riding cyclist and serves
the double purpose of advertising the goods named by the circle of letters and
indicating the lighting up time for the particular day. Above the dial, I may
affix other words, such as Light up at," and further advertising matter may be
placed within the dial ring or adjacent thereto.
Instead of forming the advertising device from enamelled letters fixed on a
window or other transparency I may arrange for the dial to be opaque and pierce
or cut out the required letters with a conspicuously colored material coming at
the back and the hands at the front. The device may also be applied to other
surfaces than windows.
Dated this 23rd day of Januar 1899.

page_text: An Advertising Appliance and Time Indicator.
I, CHARLES THOMAS BROCK SANGSTER, General Manager to The Cycle Com-
ponents Manufacturing Company, Limited, of Bournbrook, near the City of
Birmingham, do hereby declare the nature of this invention and in what manner
the same is to be performed, to be particularly described and ascertained in and
by the following statement: ---
This invention relates to a combined appliance for both advertising certain
goods and for indicating a certain time, and more particularly for indicating to
cyclists the daily time to "light up."
The new appliance, or combined sign and indicator is adapted to be fixed on
shop windows and in other prominent positions where it can easily be seen by
cyclists when riding, and other passers-by, and consists essentially of a number of
perfectly opaque letters, not more than twelve in number and constituting the
name of an article or goods to be advertised, which are arranged in a ring or in the
same positions as the hour-figures of a clock, and having in conjunction with them
a pair of clock hands adapted to be moved daily to indicate either the time at
which cyclists on that particular day should light their lamps, or the time of
opening or closing a shop or other establishment or the like.
Thus in carrying out one form of my invention as applied to a cycling goods
advertiser and lighting-up time indicator which is represented in elevation in
Figure 1 and in edge view, in Figure 2 of the accompanying drawings, I take
a number of enamelled or other opaque letters a, spelling for instance the name
"Warwick Tyres," and I arrange these upon the outside of a shop window b,
so as to constitute as it were a clock dial but with the figures substituted by the
aforesaid letters. These letters may be located within or encircled by an applied
outer ring e or the like and in the middle of them I affix by cement or suitable
means, a pivot d, upon which a pair of clock hands e¹, e2, are mounted so as to
come preferably upon the inside of the window to facilitate manipulation and
obviate any necessity of piercing the glass. These hands may be moved from
day to day to indicate varying times and the whole appliance forms a conspicuous
sign which is readily visible to a riding cyclist and serves the double purpose of
advertising the goods named by the circle of letters and indicating the lighting
up time for the particular day.
Above the dial, I may affix other words, such as "Light up at," and further
advertising matter may be placed within the dial ring or adjacent thereto, such
as shown in the drawing.
Instead of forming the advertising device from enamelled letters fixed on a
window or other transparency, I may arrange for the dial to be opaque and
pierce or cut out the required letters with a conspicuously colored material
covering at the back and the hands at the front. The device may also be applied
to other surfaces than windows.
Having now particularly described and ascertained the nature of my said
invention and in what manner the same is to be performed, I declare that what
I claim is:-
First: A combined sign and time indicator, consisting of a series of letters
arranged in the form of a clock dial in combination with a pair of adjustable
clock-hands or pointers, substantially as and for the purposes herein described
and set forth.
Secondly: A combined advertising sign and time indicator consisting of a

page_text: series of opaque letters arranged in the form of a clock dial upon the front
side of a shop window, and a pair of clock hands adjustable upon a pivot secured
to the inside of the said window, substantially as and for the purposes described.
and set forth.
1000