Improved Lettering for Advertising and other Purposes.
Year: 1895

page_text: Date of Application. 12th Aug., 1895-Accepted. 5th Oct., 1895
: 4
COMPLETE SPECIFICATION.
Improved Lettering for Advertising and other Purposes.
We, ALFRED WHITE, Manufacturer, of 429 Albany Avenue, CHARLES
NORMAN SUTHERLAND, Accountant, of 195 Simcoe Street, ARTHUR STANLEY
KING, Merchant, of 65 Yonge Street Arcade, and WILLIAM BANCKS BAINES,
Broker, of 4 Toronto Street, all of the City of Toronto, in the County of York,
in the Province of Ontario, Canada, do hereby declare the nature of this invention
and in what manner the same is to be performed, to be particularly described
and ascertained in and by the following statement :-
Our invention relates to improvements in lettering and the object of the invention
is to design a skeleton lettering more particularly adapted for the advertising of
goods and it consists essentially of forming such lettering cut out so that preferably
the base of the letters are integral with a base connecting bar as hereinafter more
particularly explained.
Fig. 1, is a perspective front view of a word cut or stamped out in my skeleton
lettering style.
Fig 2, is a cross section showing the reinforcing strip for the connecting bar.
In the drawings like letters of reference indicate corresponding parts in each
figure.
A are the letters comprising in this instance the word "Cheviots." It will of
course be understood that the lettering may be made into any suitable form of
words, phrases and numbers. Each letter is connected preferably at its base with
common uniting bar A', the lettering being preferably cut out, formed or stamped
up integral with the bar. We provide a reinforcing bar B which extends
throughout the length of the bar A¹ and serves to stiffen it. Instead of forming
the reinforcing bar separately and attaching it to the back of the connecting bar
we might simply make the connecting bar of a greater width and bend it throughout
its length practically at right angles, so that the base or reinforcing bar would
serve to support the lettering in a vertical position when desired.
Our skeleton lettering may be made of any suitable material and is especially
useful for advertising dress goods, suitings and hats. When made of white card
board or of a card board of a contrasting color to the color of the goods such
lettering has an exceptionally unique appearance. In advertising hats the ends of
the bar may be very conveniently stuck into the band. In this case, however, we
would preferably use a downwardly extending tongue as shown in Fig. 1, which
tongue would be inserted between the band and the body of the hat.
skeleton lettering as above described is very cheaply gotten up and may be cut
or stamped out in any suitable design of letter or form of words."
Such
Having now particularly described and ascertained the nature of our said inven-
tion and in what manner the same is to be performed, we declare that what we
claim is :-
1. As a new article of manufacture a skeleton lettering comprising a combination
of cut out characters and a connecting bar in the form of a strip of such a width
as not to destroy the symmetry and identity extending duectly from end to end
of the characters and definitely and unalterably fixing the alignment of and space
between them as and for the purpose specified.

page_text: 2. The combination with the cut out characters and connecting bar integrally
formed therewith of a reinforcing bar extending throughout the length of the
connecting bar and affixed to it as and for the purpose specified.
3. The combination with the cut out characters and connecting bar uniting
them as specified, of a tongue extending outwardly from the bar as and for the
purpose specified.
Dated the 12th day of August 1895
G. F. REDFERN & Co.,
4, South Street, Finsbury, London, Agents for the Applicants.