Year: 1888

page_text: I, ALEXANDER GILMOUR of 85, Coltart Road Liverpool, in the County of Lancaster,
Stationer do hereby declare the nature of this invention to be as follows:-
This invention has for its object an advertising device of such nature or so arranged"
that private individuals shall from their own interest assist the patentee in his
advertising.
It consists in formning wrappers for newspapers, periodicals, etcetera with a blank
space for the address in the usual way and the remainder of the wrapper is printed
with advertisements which are charged for at so much per inch per thousand.
These wrappers will be stamped with the usual postage stamps and sold at consider-
ably less than their actual cost, the advertisements paying for the difference.
1000
WM. P. THOMPSON & Co.,
Of 6, Lord Street, Liverpool,
Patent Agents for the Applicant.

page_text: 1, ALEXANDER GILMOUR of 85, Coltart Road, Liverpool, in the County of Lancaster,
Stationer, do hereby declare the nature of this invention and in what manner the
same is to be performed, to be particularly described and ascertained in and by the
following statement:-
This invention has for its object an advertising device of such a nature or so
arranged that private individuals shall from their own interest, assist the patentce or
other interested person in his advertising.
The invention consists in forming wrappers for newspapers, periodicals, etcetera,
with a blank space for the address in the usual way, and in printing, impressing, or
otherwise marking the whole or a portion of the remainder of the wrapper with one
or more advertisements, which are charged for at so much per inch per thousand, or
at other convenient rates.
The wrappers may be of any convenient size or shape whatever. One convenient
shape is shown in the drawings, in which:
Figure 1 shows the outside of the wrapper as it appears before folding, and
Figure 2, a back view of the wrapper when folded.
A is the part forming the front of the wrapper, B the portion forming the back
thereof, the gummed flap, and DD two flaps which may be folded inside the
wrapper to prevent its contents falling out.
The advertisements may be arranged upon either the front or back, or on the
inside or outside, as desired, but it is preferable to place them upon the front face A,
a blank space A¹ being in any case, left for the address. The advertisements may be
arranged promiscuously, or in such a manner as to form devices, or they may be
enclosed within defined spaces a which may be let at so much per space of such
a size.
The wrappers are stamped with the usual postage stamps, and are preferably sold
at considerably less than the face value of the stamps, the advertisements paying for
the difference. The low cost of wrappers of this description induces the public to buy
them in preference to the ordinary stamped wrappers, and their extensive circulation
through the post offers a ready advertising medium for tradesmen or others.
Having now particularly described and ascertained the nature of my said
invention, and in what manner the same is to be performed, 1 declare that I make
no claim to a postal wrapper bearing private advertisements or announcements, but
that what I claim is :-
1. As a general advertising medium a stamped postal wrapper, having a blank
space for the address and having, on the whole or on a portion of its remaining
surface or surfaces one or more general advertisements printed, impressed or other-
wise marked thereon at a price substantially as set forth.

page_text: 2. As a saleable article, a stamped postal wrapper, bearing on its surface or surfaces
one or more general advertisements, printed, impressed or otherwise marked thereon
at a price, whereby the said wrapper may be sold at or below the face value of the
stamp thereon, substantially as set forth.
3. A stamped postal wrapper having on its face a blank space A' for the address,
and a series of spaces a for the reception of general advertisements, substantially as
described and shown in figure 1.
WM. P. THOMPSON & Co.,
Of 6, Lord Street, Liverpool,
Patent Agents for the Applicant.