Improvements in or appertaining to Postal Envelopes, Wrappers, Post Cards, Letter Cards, or the like.
Year: 1894

page_text: Date of Application, 31st Oct., 1894-Accepted, 1st Dec., 1894
CUMI DELE DI MUITIATION.
Improvements in or appertaining to Postal Envelopes, Wrappers,
Post Cards, Letter Cards, or the like.
We, WALLACE ORCHARD of 71 Lord Street, Liverpool in the County of
Lancaster, and JOSEPH WRIGHT of 21 Halcyon Road, Birkenhead in the County
of Chester, do hereby declare the nature of this invention and in what manner
the same is to be performed, to be particularly described and ascertained in aud by
the following statement :-
This invention has for its object to provide a postal envelope, wrapper, postcard
or letter card which being combined with one or more advertisements that pay part
of, or the entire cost of the said articles, can be sold profitably at or below their
intrinsic value or given away to customers.
The manner in which we carry our invention into effect is to print on unstamped
envelopes, postcards, wrappers and letter cards, preferably in the right hand top
corner, a square or rectangle for the attachment of an adhesive postage stamp or
stamps. Within this rectangle which may be the same size as a stamp or rather
smaller, we print one or more advertisements. These pay part of or entire cost of
making the article, thus we are enabled to supply an envelope, postcard, etcetera,
which can be sold profitably at or below their intrinsic value or given away gratis.
Each advertiser thus secures a magnificent advertisement which it is impossible for
the purchaser to miss seeing. The purchaser before posting the envelope or card
fixes a stamp over the advertisement, so that it is he only who sees the advertise-
inent and not the addressee. When therefore the stamps are affixed the envelopes,
tcetera, look like ordinary ones, the advertisements being covered up, thus obviating
the defect so objected to in other advertising envelopes, namely, that they have the
appearance of an advertising article that has been sold under cost price or given
away gratis.
The accompanying drawing shows our invention applied to an envelope and.
Postcard, in which,
Figure 1 is a front or face view of an envelope, and
Figure 2, a similar view of a postcard.
It will be obvious that in addition to forming the space for the stamp with an
advertisement, the space for the address may also be provided with one, and over
this an adhesive label attached, bearing the address to which the envelope,
card, etcetera, is to be delivered, this being allowed by the post office regulations.
Having now particularly described and ascertained the nature of our said inven-
tion, and in what manner the same is to be performed, we declare that what
we claim is-
1. The improvement in advertising envelopes, wrappers, postcards, letter cards
or the like, whereby they can be sold preferably at or below their intrisic value or
given away gratis, and the defects hitherto so objected to in articles of this kind
entirely avoided.
2. In envelopes, wrappers, postcards, letter cards or the like, forming the space
provided for the postage stamps or for the address at which the card or other article
is to be delivered with permanent advertisement substantially in the manner and for
the purpose described.
Dated this 30th day of October 1904
WM. P. THOMPSON & Co.,
Of 6, Lord Street, Liverpool, Patent Agents for the Applicants.