Improvements in Advertizing.
Year: 1888

page_text: Date of Application, 7th May, 1888
Complete Left, 11th June, 1888
Complete Accepted, 13th July, 1888
Improvements in Advertizing.
A communication to me from abroad by FILIPP STRASSER, of Salzburg, in the Empire
of Austria, Merchant.
I, EDMUND EDWARDS, of the firm of Edwards and Co., Patent Agents and
Engineers, of 35, Southampton Buildings, Chancery Lane, in the County of Middlesex,
do hereby declare the nature of this invention to be as follows:-
This invention relates to an improvement in match boxes of any kind; the said
improvement consisting in applying in the manner hereinafter described an adver-
tisement or advertisements to the match-box or to any envelope or casing of matches,
fusees and similar articles.
The box, envelope or casing, whether made of wood, wood pulp, paper, papier
maché, sheet-metal, or any other material, covered or uncovered, to contain matches
fusees and similar articles of wood, stearine, wax or any other combustible substance
are covered with paper on which any desired advertisement or advertisements are
printed, the paper may be suitably pasted to the box; the rubbing surface, if any be
provided on the box, casing or envelope remaining uncovered.
The purpose of this mode of covering match boxes and the like with advertisements
is to give the latter the widest possible publicity and circulation. And as the
advertizer or advertizers will pay for the advertisements so applied to the match-
boxes, the manufacturer of the matches, fusees, and the like will be able to sell them
at a considerably lower price than otherwise, the advertisements paying the greater
part of the cost. By this means not only the amount of sale and circulation will be
increased, but the reduction of price of the matches and the like will also be a great.
benefit to those using them.

page_text: A communication to me from abroad by FILIPP STRASSER, of Salzburg, in the Empire
of Austria, Merchant.
I, EDMUND EDWARDS, of the firm of Edwards and Co., Patent Agents and
Engineers, of 35, Southampton Buildings, Chancery Lane, in the County of Middlesex,
do hereby declare the nature of this invention and in what manner the same is to be
performed, to be particularly described and ascertained in and by the following
statement, (that is to say) :-
This invention relates to an improvement in match-boxes of any kind; the said
improvement consisting in applying in the manner hereinafter described an adver-
tisement or advertisements to the match-box or to any envelope or casing of matches,
fusees, and similar articles.
The box, envelope or casing, whether made of wood, wood pulp, paper, papier
maché, sheet metal, or any other material, covered or uncovered, to contain matches,
fusees and similar articles of wood, stearino, wax or any other combustible substance
are covered with paper on which any desired advertisement or advertisements are
printed; the paper may be suitably pasted to the box; the rubbing-surface, if any be
provided on the box casing or envelope, remaining uncovered.
The purpose of this mode of covering matchboxes and the like with advertisements
is to give the latter the widest possible publicity and circulation. And as the
advertizer and advertizers will pay for the advertisements so applied to the match-
boxes, the manufacturer of the matches, fusees, and the like will be able to sell them
at a considerably lower price than otherwise, the advertisements paying the greater
part of the cost. By this means not only the amount of sale and circulation will be
increased, but the reduction of price of the matches and the like will also be a great
benefit to those using them.
Having now particularly described and ascertained the nature of my said
invention, and in what manner the same is to be performed, I declare that what
I claim is
. The application of advertisement or advertisements of any kind to boxes, envelopes,
or casings of matches, fusees, and similar lighting or igniting articles, substantially
as and for the purpose described.