A Novel Method of Illuminating and Advertising on the Inside of Shaped Glass Vessels.
Year: 1897

page_text: A Novel Method of Illuminating and Advertising on the Inside of
Shaped Glass Vessels.
-
I, SIDNEY FRANCIS HOLLIS TAYLOR, 181, Queen Victoria Street, London, Artist
& Lithographer, do hereby declare the nature of this invention to be as follows:-
To carry my invention into practice I shape or form a glass vessel having a
tube like cavity running within the outer shape vertically horizontally or in any
other direction. This vessel may contain liquid or other transparent body between
the tube like cavity and the outer shape. On the outside surface of the tube like
cavity I paint or emboss a design of letters ornament or other devices. I then
form a hollow tube of smaller dimensions than the tube like cavity which may
be made of opaque colored or transparent glass. I place this smaller tube within
the cavity and may cause it to revolve. I illuminate the interior of this smaller
tube by means of electric light colored or otherwise. The effect thus produced
is of letters or devices lit up and moving or stationary inside of a liquid or trans-
parent body that the vessel may contain.
Dated this 28th day of August 1897.
COMPLETE SPECIFICATION.
A Novel Method of Illuminating and Advertising on the Inside of
Shaped Glass Vessels.
I, SIDNEY FRANCIS HOLLIS TAYLOR, of 181, Queen Victoria Street, London,
Artist and Lithographer, do hereby declare the nature of this invention and in
what manner the same is to be performed to be particularly described and
ascertained in and by the following statement:-
According to this invention transparent vessels, stands and the like, which
are now commonly used in shops and elsewhere for the display of goods are utilised
in a more efficient manner as a means of, advertising. For this purpose, I provide
such vessels, stands or the like with internal passages within which are arranged
•

page_text: so as to be visible from the exterior, combinations of letters, words or devices
indicating the maker of the goods displayed or otherwise, which may be
illuminated and have a changing or moving effect imparted to them.
6
Referring to the accompanying drawings, Fig. 1 shows in elevation a glass
whiskey jar or vessel made to serve for advertising purposes according to this
invention; Fig. 2 is a vertical section of the same, and Figs. 3 and 4 are elevations
of certain details thereof. The jar or vessel 1 is provided with a central vertical
tube 2 on which is marked, for instance by painting, staining, cutting or frosting,
in any convenient manner and color the required word such as whiskey," or
other desired word, letters or representation. The top of the tube 1 extends
through the opening 3 in the upper part of the vessel, so as to leave between the
edge of the opening 3 and the tube 2 an annular space which can be closed by
the rim 4 of a perforated cover 5. Mounted within the tube 2 is an inner tube 6
which, in the example, is of transparent or translucent material, such as glass,
having different coloured bands 66 arranged or formed upon it. Or the inner
tube may be of bright metal or of glass or other suitable material having a
metallic surface, which may be colored, if desired. The tube may, in some cases,
be replaced by a longitudinally curved plate or part tube, or other shaped reflecting
device adapted to throw light through the letters on the outer tube. In some
cases the tube 6 may be made with perforated letters.
Attached to the lower end or it may be the upper end of the tube 6 is a worm
wheel 7 which gears with a worm 8 fixed upon the shaft of a suitable motor 9,
which may be an electric motor receiving current from a suitable source such as
a secondary battery 10 as shown, or a clockwork motor. The tube 6 has mounted
within it, or above or below it, one or more incandescent lamps 11 also receiving
current from the battery 10 or other source of electricity. Lamps or illuminating
devices other than electric lamps may however be used for illuminating the tube or
other rotating devico 6. The tube 6 is open at both ends and there is an air space
between it and the tube 2, which may conveniently be formed with an internal
part flange 2 at its upper end which maintains the inner tube 6 in its proper
position. With such an arrangement the attention of a customer or passer-by
will be drawn to the jar or vessel and to the illuminated advertisement on the
tube 2, by the light within the tube 6 and if the motor be running, by the various
portions of the advertisement being constantly changed in color owing to the
rotation of the said tube 6. Air will be caused to pass upwardly through the
tube 6 and the air space around it and will escape through the perforated cover;
the liquid within the jar will thus be prevented from becoming heated by the
lamps 11. The flow of air may be assisted by an electrically driven or other
fan at the base or top of the vessel.
The motor 9 and battery 10 may conveniently be arranged in a hollow pedestal
on which the jar or vessel may be mounted.
Fig. 5 is an elevation of a glass stand according to this invention for supporting
sweetmeats and other articles in boxes or otherwise. The stem 12 of the glass
stand is formed with a passage in which the advertisement is arranged as illus-
trated by the word "caramels" and which may be adapted to be illuminated
by means of lamps 11 within an inner rotatory tube 6 as described with reference
to Figs. 1 to 4 inclusive. In some cases the motor may be dispensed with and
the tube 6 made stationary. In other cases the said tube may be dispensed with
and the illuminating device or devices 11 arranged within the tube 2 which carries
the letters, words, devices or other representations to which it is desired to attract
attention. Fig. 6 illustrates a stand having two stems 12 adapted to support a
pair of glass shelves 12*, each of said stems being provided with a removable
cover 12b
Vessels may be provided with two or more tubes or passages 2 which may be
arranged in any desired position and be each illuminated and adapted to serve
as an advertising medium as herein before described.
In another arrangement illustrated in Fig. 7 the tube 2 extends through the

page_text: charging opening of the vessel and is formed with a closed lower end, the upper
end being enlarged and formed with a flange 2* into which fits the flange 4 of
a cover 5; leads to the electric lamp 11 can be passed through the openings in the
cover. To charge the vessel the tube 2 is removed. The tube 2 may be provided
with means for retaining it in the required position. In an arrangement of this
kind clockwork may be mounted within the cover and a rotatory tube 6 suspended
therefrom.
Having now particularly described and ascertained the nature of the said
invention and in what manner the same is to be performed I declare that what
I claim is
1. An advertising device comprising a vessel adapted to hold liquid or support
articles to be sold or advertised and provided with a tubular passage the wall
of which is provided with letters, a word or other representation to which it is
desired to attract attention, and means for illuminating the interior of said tubular
passage and the representation carried thereby.
2. An advertising device comprising a vessel stand or the like adapted to hold
liquid or support articles to be sold or advertised and provided with a tubular
passage the wall of which is provided with letters, a word or other representation
to which it is desired to attract attention, means for illuminating the interior
of said tubular passage, and means for imparting a varying color effect to said
letters, word or representation, substantially as described with reference to and
shown in Figs. 1 to 4 inclusive; Fig. 5 and Fig. 6 respectively.
Dated this 28th day of May 1898.
For the Applicant,
W. LLOYD WISE.
46, Lincoln's Inn Fields, London, W.C., Chartered Patent Agent.