An Advertising Puzzle.
Year: 1890

page_text: Date of Application, 12th June, 1890
Complete Specification Left, 12th Mar., 1891-Accepted, 2nd May, 1891
PROVISIONAL SPECIFICATION.
An Advertising Puzzle.
I, EDWARD STAMFORD HOUGH 46 Foxberry Road Brockley, Kent S.E. Engineer.
do hereby declare the nature of this invention to be as follows:-
The object of my invention is to provide a simple and cheap means of advertising
and consists of converting an ordinary showcard into a single or double puzzle or a
combination of a puzzle and a game. This accomplish by dividing the card into
a number of sections of a design suitable to the nature of the advertisement. One
form of puzzle being to put them together so as to form a complete showcard, which
may have on its reverse side a game such as the squares of a draughtboard, the
draughts being pieces of card punched out of the puzzle each one containing an
advertisement but all fitting in to complete the puzzle. Part of the puzzle may
also take the form of the leading feature of the advertisement such as the letters
forming the name of the advertiser or the advertised article round which the puzzle
is built.
This invention is also applicable to cards generally known as Christmas cards or
to interleaf advertisements for periodicals, in the latter case I perforate the sections
so that on being separated they form a puzzle.
Dated this 11th day of June 1890.
EDWARD STAMFORD HOUGH.
COMPLETE SPECIFICATION.
An Advertising Puzzle.
I, EDWARD STAMFORD HOUGH 46 Foxberry Road Brockley Kent Engineer,
do hereby declare the nature of this invention and in what manner the same is to
be performed, to be particularly described and ascertained in and by the following
statement :-
One
The object of my invention is to provide a simple and cheap means for advertising
& consists of converting an ordinary show card into a single or double puzzle, or a
combination of a puzzle and a game. This I accomplish by dividing the card into
a number of sections of a design suitable to the nature of the advertisement.
form of puzzle being to put them together so as to form a complete show card which
may have on its reverse side a game such as the squares of a draught board-the
draughts being pieces of card punched out of the puzzle, each one containing an
advertisement but all fitting in to complete the puzzle-part of the puzzle may also
take the form of the leading feature of the advertisement such as the letters forming
the name of the advertiser, or the advertised article round which the puzzle is built.
This invention is also applicable to cards generally known as Christmas cards, or to
interleaf advertisements for periodicals, in which case I perforate the sections so
that on being separated they form a puzzle.
Having now particularly described and ascertained the nature of my said inven-
tion and in what manner the same is to be performed I declare that what 1
claim is:-
1. Making any show card into a puzzle by cutting it into sections, each section
containing a part of two pictures or designs, one being part of the show card on one

page_text: side and on the other side a part of game, picture, or design. One being difficult
for grown up people and the other comparatively easy for children.
2. Cutting a showcard into sections, such sections being in the form of the leading
feature of the article advertised.
fil 1001
EDWARD STAMFORD HOUGH.