Improved Method of and Means for Advertising.
Year: 1893

page_text: Date of Application, 4th Oct., 1893-Accepted, 11th Nov., 1893
COMPLETE SPECIFICATION.
Improved Method of and Means for Advertising.
I, JAMES WILLIAM MARTIN, of 55 Chancery Lane, in the County of London,
Builder and Contractor, do hereby declare the nature of this invention and in what
manner the same is to be performed, to be particularly described and ascertained
in and by the following statement :-
This my invention has reference to a new and improved method of and means
for advertising; the object of the invention being to provide a simple, neat,
attractive, cheap and efficient means of displaying letters, figures, designs or other
matter upon walls, or other surfaces for the purposes of advertising.
The invention moreover relates to glazed bricks, tiles or the like having letters
or other matter shewing upon their surfaces as hereinafter described.
The invention also provides means for the construction of a neat, simple, cheap
and effective portable advertisement as hereinafter set forth.
In carrying out the first part of my invention, I provide one or more pieces of
flint, white or coloured glass of any desired shape, size or configuration. One or
both surfaces (preferably one surface only,) of said pieces of glass is in part sand-
blasted or otherwise roughened in such manner that any letter, design, or other
matter is left smooth and transparent. When desired, the letters designs or other
matter may be sand-blasted and the remaining part of the glass left transparent.
When the glass is of large size, it may have a roughened border at or near its
edge. The manner in which the rough surface or the letters, designs or other
matter is produced by means of the sand-blast process is as follows:-
A suitable stencil made of paper or other suitable material is attached to the
surface of the glass by means of an adhesive substance. Sharp sand is then forced
upon the stencilled surface by means of steam under pressure. It will be found upon
removing the stencil that the parts of the glass exposed will be roughened, and
those parts covered by the stencil will have remained smooth and transparent. By
means of this process various ornamental designs or lettering can be quickly and
cheaply produced upon glass.
The wall or other surface to which the glass thus prepared is to be attached (or
the roughened surface of the glass) is then coated with cement (preferably of that
kind known as "mastic" cement,) of any desired colour, and the piece or pieces of
glass are applied to the cement with their roughened surface, or one of their
roughened surfaces in contact therewith. The plain or coloured cement will shew
through the transparent portion of the glass and illustrate the lettering or other
matter in distinct and clear outline. If desired, the transparent parts of the glass
can be suitably painted engraved or otherwise ornamented before being applied to
the cement, as will be readily understood.
In an alternative form of this my invention, the glass prepared as aforedescribed,
is attached to a simple clay, earthenware or other brick, tile or the like in the same
manner as to walls; an ornamental glazed brick or tile being thus produced.
Bricks tiles or the like of this glass are used for building up and arranging
advertisements in or on walls and other structures.
Another form of my present invention consists in the provision of a rectangular
or other shaped frame made of metal, wood or other material or substance and
adapted to receive and retain one or more pieces of glass having letters or other
matter produced thereon in the manner herein before described. The piece or pieces
of glass contained within the frame (with a roughened surface to the rear,) are
securely held in place by cement of any desired colour, which fills or partially fills
the space contained by the frame at the back of the glass.

page_text: Having now particularly described and ascertained the nature of my said inven-
tion and in what manner the same is to be performed, I declare that what I
claim is :-
1. The hereinbefore described method of and means for advertising upon walls,
consisting of one or more pieces of glass of any desired colour, shape or configuration,
said piece or pieces of glass having transparent (or opaque) letters, designs or other
matter formed upon them and such parts on either or both surfaces which are not
intended to be transparent being sand-blasted or otherwise roughened, and said
piece or pieces of glass applied to walls or other surfaces by means of plain
or coloured cement, all substantially as and for the purpose hereinbefore set
forth.
2. The hereinbefore described method of and means for advertising, consisting of
clay, earthenware, or other bricks, blocks, tiles or the like of any desired shape,
having cemented on them one or more pieces of plain or coloured glass having letters,
designs or other matter formed upon them, and one or both surfaces of said glass
sand-blasted or otherwise roughened on the parts not intended to be transparent, all
substantially as and for the purposes hereinbefore set forth.
3. The hereinbefore described method of and means for advertising, consisting of
a rectangular or other shaped frame of metal, wood, or other material or substance
a piece or pieces of glass of any desired colour having letters, desigus or other matter
formed upon them and one or both surfaces of said glass sand-blasted or otherwise
roughened in parts not intended to be transparent, said piece or pieces of glass
arranged within the frame, plain or coloured cement applied to the back of said
piece or pieces of glass and filling or partially filling the space contained by the
frame, all substantially as and for the purposes herein before set forth.
Dated this 4th day of October 1893.
W. H. MUNNS,
55, Chancery Lane, London, W.C., Applicant's Agent.