An Improved Means of and Apparatus for Exhibiting Advertisements and the like.
Year: 1886

page_text: Date of Application, 26th Mar., 1886.
Complete Left, 24th Dec., 1886.
Complete Accepted, 25th Jan., 1887.
I, JOHN BRADLEY of Glen View House, Burnley, in the County of Lancaster,
Auctioneer and Valuer, do hereby declare the nature of this invention to be as
follows:-
"
The object of this invention is to utilize, "Public Street Lamps as a means of
exhibiting advertisements and the like by day and night. For this purpose, I provide
each lamp with an additional hood or covering of convenient form and size, and with
movable or immovable pannels or sides of dim or clear glass, or other transparent
material, on which are to be inscribed, printed or otherwise represented, public
announcements or advertisements, in such manner as to be perfectly legible or
apparent by day and night. The hood, if desired, may be mounted on a pivot and
actuated by the wind.
A casing of tin or other suitable material, constructed in two halves, which are held
together by lugs and pins, may envelop the lamp post, Upon this casing are printed
or otherwise inscribed, public announcements or advertisements, in addition to those
represented on the hood covering or sides as above described. .
RICHMOND,
Agent for Applicant.
COMPLETE SPECIFICATION.
An Improved Means of and Apparatus for Exhibiting Advertisements
and the like.
I, JOHN BRADLEY, of Glen View House, Burnley, in the County of Lancaster,
Auctioneer, and Valuer, do hereby declare the nature of my invention for AN IMPROVED
MEANS OF AND APPARATUS FOR EXHIBITING ADVERTISEMENTS AND THE LIKE, and in
what manner the same is to be performed, to be particularly described and ascertained
in and by the following statement :-
The object of this invention is to utilize Public Street Lamps, as a means of
exhibiting advertisements or announcements by day and night. For this purpose,
I provide each lamp with an additional hood or covering of convenient form and
size, and with movable or fixed pannels or sides of dim or clear glass, or other trans-
parent material, on which are inscribed, printed, or otherwise represented, public

page_text: announcements or advertisements, as to be perfectly legible by day or night, and so
arranged as to offer no impediment to the rays of light proceeding from the lamp.
The canopy or top portion of the hood may consist of a reflector, constructed so as
to suit the angle of reflection desired, to augment the lighting power of the gas flame,
by directing and concentrating rays of light upon the pannels or panes of the hood,
and downwards in the street, preventing a large portion being diffused in directions
not required.
And in order that my invention may be properly understood, and carried into
practical effect, I have hereunto attached the accompanying Sheets of drawings,
marked with figures and letters of reference, the same letters referring to the same
parts, in the various figures, Fig. 1 is a representation of an ordinary street lamp.
Fig. 2 is a similar view of the lamp, provided with an additional hood, upon the pannels
of which are inscribed advertisements or the like. Fig. 3 is a plan of the framework of
the hood, showing a means of securing the pannels of the hood, and a method which
may be employed to secure the hood to the lamp. Fig. 4 represents a modification of
my invention, in which view is shewn the framework of the lamp, which is so con-
structed as to receive and hold movable pannels of glass, bearing inscriptions upon
them, in addition to the panes or pannels of glass forming the sides of the lower
portion of the lamp.
The hood, as seen in Fig. 2, is mounted on the top of an ordinary street lamp. The
framework of the hood is formed of vertical ribs A, connected together at their upper
and lower extremities by metal bands B. These ribs are provided with grooves D,
down which the pannels or panes of glass C, are dropped and secured in position.
When one or other of the pannels are not required, or when fresh announcements or
advertisements are desired to be exhibited, the pannels not required are removed,
and others substituted, bearing the requisite inscription.
The pannels may be fixed, if desired, in grooves or slots in the upper band B, instead of
in grooves in the ribs A, in which case, the pannels are pushed upwards in the grooves
or slots, and again let down upon a ledge formed on the lower band B, where they
are retained by lugs. Thus secured, the pannels requiring no putty to fix them, may
be readily replaced when broken, at nominal cost, and will expand or contract in the
grooves slots or lugs according to the state of the atmosphere without breaking. A
metal clip E connected to the hood by arms G, seen in Fig. 3, is made to embrace the
lamp at F, seen in Fig. 1, to firmly secure the hood. A reflector may be provided,
to direct and concentrate the rays of light from the gas flame, upon the pannels of the
hood, and downwards in the street, and prevent diffusion of light in directions not
required.
In constructing new street lamps, I would observe, that such lamps may be so
arranged, as to serve as a framing for the hood at very little cost of construction. Or,
the arrangement seen in Fig. 4 may be used, having movable pannels of glass C, upon
which are inscribed advertisements or the like, and which are dropped in grooves
formed in the vertical ribs A, in position above the panes or pannels of glass, forming
the sides of the lower portion of the lamp, so as not to obstruct the downward rays of
light from the lamp into the street.
Having now particularly described and ascertained the nature of my said invention,
and in what manner the same is to be performed, I declare that what I claim is :-
Firstly, the combination with street lamps, of an additional hood, having side
pieces, or pannels of glass, or other transparent substance, upon which are inscribed,
printed, or represented public announcements, substantially as described and set forth.
Secondly, the combination with street lamps of movable side pieces or pannels of
glass, arranged substantially as described, for the purpose specified.
THUS. RICHMOND,
Agent for the Applicant.