A NEW AND IMPROVED MEANS OF ADVERTISING
Year: 1884

page_text: I WILLIAM ASHTON CARTWRIGHT of 22 Queen Street, Cefn, Ruabon, in the
County of Denbigh, Gentleman, do hereby declare the nature of said Invention for
A NEW AND IMPROVED MEANS OF ADVERTISING, to be as follows:-
My invention consists in utilizing the vacant spaces on the surfaces either
exterior or interior of match boxes for the purpose of displaying advertisements.
The ordinary match boxes usually hear the makers namo on one or more sides
but otherwise no use for advertizing purposes has been made of the printing space,
vacant and available. My intention is to fill these blank spaces on the match
boxes with attractive advertisements.
Matches being required in every household the boxes penetrate to quarters
where newspapers are unknown and in this way it would be possible for a
manufacturer or tradesman to advertize his wares and make them known to
persons and in places extremely difficult to reach by other means.
H. B. BARLOW,
Agent for Applicant,
4, Mansfield Chambers,
7, St. Ann's Square, Manchester.

page_text: I WILLIAM ASHITON CARTWRIGHT, of 22. Queen Street, Cefn, Ruabon, in the
County of Denbigh, Gentleman, do hereby declare the nature of said Invention for
A NEW AND IMPROVED MEANS OF ADVERTISING, and in what manner the same is
to be performed, to be particularly described and ascertained in and by the
following statement :—
My invention consists in utilizing the vacant spaces on the surfaces, either
exterior or interior, of match boxes for the purpose of displaying advertisements.
The ordinary match boxes usually bear the maker's name on one or more sides
but otherwise no use for advertising purposes has been made of the printing space
vacant and available, although in some instances match boxes may have been sold
covered with special labels supplied by the vendor setting forth his name and
address and, perchance, specifying certain goods sold by him. It is obvious that
to advertize in such a manner is both troublesome and expensive, as it would be
necessary for firms to have special labels of their own printed, to supply these
labels to a match maker for pasting on the boxes, to purchase a quantity of such
specially prepared match boxes and then to retail the same locally to their own
customers.
Now, by the use of my Invention, the vacant spaces on the sides and ends of
the match boxes, externally and internally, could be let to many different firms
and filled with their various advertisements, while the boxes would be sold by
match makers to the trade throughout the world and retailed by them in the
ordinary way.
"
Matches being required in every household these boxes covered with attractive
advertisements, would penetrate to quarters where newspapers are unknown, and
in this way by simply hiring vacant spaces on the match boxes and without
supplying special labels or personally undertaking the sale of matches, it would be
possible and easy for a manufacturer, tradesman or other advertizer to make his
name or his wares known throughout all parts of the globe to persons and in places
extremely difficult to reach by other means.
And in order that my Invention may be fully understood and readily carried
into effect I have annexed hereunto a Sheet of Drawings in which
Figs. 1, 2, 3 and 4 are views in perspective of ordinary wooden or pasteboard
match boxes, the surplus spaces on the surfaces of which have been let to different
firms and filled with their various advertisements.
These views of course are only intended to be illustrative of my Invention
which may also be applied to metal or other more expensive or fancy forms of
match boxes.
Instead of using adhesive labels for the purpose of covering the match boxes
with advertisements it is obvious that the advertisements may be printed, stamped,
Or otherzige imunocand dinatlı unan the match hove

page_text: Having now particularly described and ascertained the nature of my said
Invention and in what manner the same is to be performed I declare that what
I claim is
The use and application of match boxes as a means for advertising, sub-
stantially in the manner and for the purposes herein described and as illustrated
by the accompanying Drawings.