A New or Improved Advertising Puzzle.
Year: 1894

page_text: Date of Application, 30th Jan., 1894-Accepted, 3rd Mar., 1894
COMPLETE SPECIFICATION.
A New or Improved Advertising Puzzle.
I, GALLOWAY MACKINTOSH of 13 South Charlotte Street in the City and
County of Edinburgh, Agent, do hereby declare the nature of this invention and
in what manner the same is to be performed, to be particularly described
and ascertained in and by the following statement :-
This invention relates to a new or improved advertising puzzle and consists in.
arranging in an incoherent manner or as hereinafter described on a sheet of card or
paper or like material of a particular shape containing words, letters or designs.
including trade marks or parts of words, letters or designs in certain positions so.
that the said sheet of card, paper or like material may after having been cut up
into parts of a certain required shape, each part bearing certain words, letters or
designs or parts of words, letters or designs form certain other shapes on which
the aforesaid words, letters or desigus or parts of words, letters or designs will
form distinct and coherent sentences which may by preference bear the appearance
of advertisements.
I will illustrate an example of such an advertising puzzle by reference to the
accompanying drawings in which Figure 1 shows a circular sheet of cardboard
divided as shown into a central circular space surrounded by four segmental
spaces; it will be observed that certain words or letters or parts of words or
letters are arranged in the several spaces in an apparently meaningless or
incoherent manner and the puzzle consists in having to cut up this circular sheet
so as to make two oval sheets on which the incoherent lettering shown on the
circular sheet will appear in the form of a coherent advertisement.
This may be done as follows: Firstly cut out segmental spaces 1 1 1 1, 2 2 2 2,.
3 3 3 3, 4 4 4 4, as indicated by the dotted lines in Figure 1: secondly cut out
quadrantal spaces a a a, c c c, eee, iii; there will now be four segmental and
four quadrantal-shaped pieces of card and these may be put together again so as
to form two oval-shaped figures, as shown at Figures 2 and 3 bearing coherent
sentences of an advertising nature.
In each case instructions may be given on the back of the sheet corresponding to
Figure 1 to guide the operator in his endeavours to solve the puzzle, the difficulties
lying in firstly ascertaining the correct shapes to which the parts have to be cut
and secondly having obtained the correct shapes, in putting them together in the
correct manner.
Having now particularly described and ascertained the nature of my said inven--
tion, and in what manner the same is to be performed I declare that what I
claim is:-
The new or improved advertising puzzle consisting in arranging in an incoherent
manner on a sheet of card or paper or like material of a certain form, certain.
words, letters or designs or parts of words, letters or designs the said sheet of card
or paper or like material being capable of being cut up to form certain figures on
which when correctly ascertained or formed the incoherent matter aforesaid will
form a coherent advertisement substantially as herein set forth.
Dated this 29th day of January 1894.
A. CRAWHALL CHAPMAN,
3, St. Nicholas Buildings, Newcastle-on-Tyne, Patent Agent..