Improvements in Advertising.
Year: 1887

page_text: Date of Application, 5th Feb., 1887
Complete Left, 5th Nov., 1887
Complete Accepted, 6th Dec., 1887
Improvements in Advertising.
HENRY ROBERT YEO, Photographer 68 Lisson Grove, Mutley, Plymouth, RICHARD
EDWARD YEO, Builder 13 Harwell Road Plymouth do hereby declare the nature of
this invention to be as follows:-
We purpose to avail ourselves of the use of Machinery to show any number of
Advertisements in succession, each Advertisement to remain stationary for a limited
interval for inspection, and then by rotation to give place to another until the whole
series is exhibited, and then we purpose to show the same series in revers'd order by
revers'd action of the same Machinery-we claim also to show the same simply by
continuous rotation in one direction.
We purpose using silk or other textile fabric or paper rotating on two rollers or
frames, for either verbal or pictorial advertisements and we claim as the ground of our
invention or improvements the use of a wheel partly cogg'd or tooth'd & partly plain
to enable us to reverse the rotatory movement, and we also claim in addition as essential
to our invention or improvement that each advertisement shall remain stationary for
a limited period at intermittant intervals, to effect which we use two cogg'd or
tooth'd wheels with plain intervals.
And we purpose working the machinery by the use of springs, weights & pulleys, or
any other suitable motive power.
Dated this Seventh day of March 1887

page_text: We, HENRY ROBERT YEO, photographer, and RICHARD EDWARD YEO, builder, both
of 68 Lisson Grove, Plymouth in the county of Devon, do hereby declare the nature
of this invention, and in what manner the same is to be performed, to be particularly
described and ascertained in and by the following statement :-
This invention consists in a specially designed arrangement of mechanism for use in
exhibiting advertisements.
According to this invention the advertisements are borne upon a continuous band
of silk or other suitable material which band is attached at each end to separate
rollers situated one towards the top and the other towards the bottom of a suitable
framework.
The rollers are rotated by means of coiled springs or weights, either separately or in
combination, or other device, acting through a train or trains of toothed wheels. The
band bearing the advertisements arranged in a series is alternately unwound from one
roller and wound on the other and vice versâ.
Referring to the accompanying sheet of illustrative drawings, Fig. 1 thereon
represents a front view of an arrangement of mechanism for exhibition of advertise-
ments in accordance with this invention. Fig. 2 represents a side view of a part
of the gearing.
Supported in bearings in a suitable frame are rollers G, one situated towards the top
and the other towards the bottom of the frame. It is to be understood that to these
rollers is attached the band bearing the advertisements arranged in a series for
exhibition, one end of the band being attached to the upper roller and the other to
the lower roller.
Rotatory motion for winding the band of advertisements on the rollers G alternately
is imparted to the rollers from the barrels A¹ driven by means of coiled springs, after
the manner of the barrel of a watch, or by, or in conjunction with weights or other
suitable device or devices and acting through the trains of toothed wheels D. E. F.
At the ends of the rollers G opposite to the said trains of wheel-work are escape
wheels T driven from pinions on the axes of the rollers G. Upon their outer faces the
toothed wheels T are furnished with pins t projecting outwards towards the pallets W
which together with the levers U, to the ends of which they are rigidly connected, are
pivotted to the frame. On the same side and situated about midway in the frame is
a wheel P the periphery of which is partially toothed. The wheel P is rotated from
the barrel A acting through a train of wheels D' E' N and drives the pinions R R¹
alternately. To the pinions R R¹ are secured the eccentrics S. S. which acting in
turn upon the forked levers U U to which are connected the pallets W cause the said
levers and pallets to oscillate and thereby allow the pins t of the wheels T to pass the
pallets. One pin passes for every beat and for each pin that passes, the winding roller
makes two complete revolutions and takes up a length of band occupied by one entire

page_text: advertisement of the series. The train of wheels between the barrel A and the partially
toothed wheel P is regulated by a spring K, escapement L and escapement wheel M.
When the entire series of advertisements has been wound upon one roller the action
is reversed and the advertisements are exhibited in reversed order. This is effected by
means of the partially toothed wheel P the teeth of which pass out of gear with the
pinion R and into gear with the pinion R¹ and vice versa as the action continues, the
extent of the toothed portion of the periphery of the wheel P being governed by the
length of the band of advertisements. The roller which is giving off the band is not,
while so employed, rotated by its gearing but simply by the strain exerted
from the other or winding roller, and to facilitate this the rollers are furnished
with ratchets C.
In lieu of employing two trains of wheel work for rotating the rollers by which the
advertisements are wound and unwound the same result may be obtained by the
employment of one set only.
Having now particularly described and ascertained the nature of this inven
tion, and in what manner the same is to be performed, we declare that what we
claim is
1. The improved apparatus for exhibiting advertisements, consisting of rollers or
drums such as G situated apart in a suitable frame and having attached thereto a band
of advertisements, which rollers or drums are, by means of a train or trains of toothed
wheels, clockwork, or the like, capable of rotating in either direction, and the band of
advertisements is thereby unwound from one roller and wound on the other as the
said rollers rotate, substantially as herein before described.
2. In combination with rollers for winding and unwinding a band of advertisements
extending from one roller to the other, the use of a barrel or barrels such as A and A¹
actuated by means of coiled springs, weights or their equivalents and a train or trains
of wheel-work for transmitting motion from such barrel or barrels to the rollers afore-
said, substantially as herein before described.
3. The use of a partially toothed wheel such as P for imparting motion to pinions
such as R R', eccentrics SS and levers U U for rocking pallets such as W W governing
the rotation of rollers such as G G, the partially toothed wheel P being, when in gear
with the pinion R, out of gear with the pinion R', and vice versa, whereby the motion
of a band of advertisements attached to the said rollers G. G is automatically reversed
at known intervals, substantially as hereinbefore described with reference to the
accompanying sheet of drawings.
4. The combination of parts constituting the improved apparatus for advertising,
constructed, arranged and operating, substantially as bereinbefore described.
Dated this 5th day of November 1887
W. LLOYD WISE,
Per F. J. Brougham,
46, Lincoln's Inn Fields, London, W.C.,
Agent for the Applicants.