AN IMPROVED LOOKING-GLASS FRAME TO BE USED FOR ADVERTISING, SUCH IM- PROVEMENT BEING APPLICABLE TO OTHER PURPOSES
Year: 1877

page_text: LETTERS PATENT to Noémie Casper, of Bayswater, and Isaac Charles Breitbart,
of Edgware Road, both in the County of Middlesex, for the Invention of "AN
IMPROVED LOOKING-GLASS FRAME TO BE USED FOR ADVERTISING, SUCH IM-
PROVEMENT BEING APPLICABLE TO OTHER PURPOSES."
Sealed the 24th July 1877, and dated the 5th March 1877. ·
PROVISIONAL SPECIFICATION left by the said Noémie Casper and Isaac
Charles Breitbart at the Office of the Commissioners of Patents on the 5tli
March 1877.
NOÉMIE CASPER, of Bayswater, and ISAAC CHARLES BREITBART, of Edgware
Road, both in the County of Middlesex. "AN IMPROVED LOOKING GLASS FRAME
TO BE USED FOR ADVERTISING, SUCH IMPROVEMENT BEING APPLICABLE TO OTHER
PURPOSES."
The object of this Invention is a novel, simple, and effective method of adver-
tising, whereby the advertisements are exhibited in a distinct manner and in places
where it has hitherto been almost impossible to display them, such as in the sitting
rooms and bed rooms of hotels, and in fact in all places where looking-glasses are or
may be placed, and the Invention consists in so constructing the frame of the
looking-glass, combined with the method of arranging the advertisements, that they.
shall be seen by any person who looks into the glass.
To carry out our Invention we construct the frame of the glass with an orna-
mental projection or moulding, the inner surface of the said moulding being hollowed
out so as to present a concave surface towards the glass. The advertisements to be
exhibited are drawn, written, printed, or painted on cardboard or other suitable
material; but the words, letters, designs, or figures forming the advertisement arc
drawn, written, printed, or painted backwards. The cardboard or other material
containing the advertisement is cut or made of the proper shape to fit into the
hollow surface of the herein-before described moulding, and when placed in position
will be reflected in the glass, and will thus be plainly seen by any or all persons
looking into the glass.
The herein-before described advertisements are protected from injury by dust or
exposure to the sun by being covered with glass.
1

page_text: It will be obvious that these improvements are applicable to various other
purposes, such as to readily shew in a small space the names of the numerous
occupants of large buildings, thereby avoiding the expense of the present name-
plates or their equivalents.
SPECIFICATION in pursuance of the conditions of the Letters Patent filed by
the said Noémie Casper and Isaac Charles Breitbart in the Great Seal Patent
Office on the 5th September 1877.
"
NOÉMIE CASPER, of Bayswater, and ISAAC CHARLES BREITBART, of Edgware
Road, both in the County of Middlesex. AN IMPROVED LOOKING-GLASS FRAME
TO BE USED FOR ADVERTISING, SUCH IMPROVEMENT BEING APPLICABLE TO OTHER
PURPOSES."
The object of this Invention is a novel,, simple, and effective method of advertising,
whereby the advertisements are exhibited in a distinct manner and in places where
it has hitherto been almost impossible to obtain permission to display them, such as
in the waiting rooms of railway stations, halls, sitting rooms, and bed rooms of
hotels, and in fact in all places where looking-glasses are or may be placed, and the
Invention consists in so constructing the frame of the looking-glass, combined with
the method of exhibiting the advertisements, that whilst the objections entertained
by proprietors of public and private establishments to the exhibition of advertise-
ments in their halls, reception, and other rooms are removed (the exterior of the
looking-glasses presenting nothing unusal to an ordinary mirror), yet the advertise-
ments inserted in the frame in the manner herein-after described must be seen by any
person who may look into the glass.
To carry out our Invention we construct the frame of the glass so as to project
from the face thereof, and we make the inner surface of such projection which faces
the glass concave or flat as may be most suitable for the position occupied. The
advertisements to be exhibited are drawn, written, printed, or painted on glass,
cardboard, tin, or other suitable material, but the words and letters or figures
forming the advertisement are drawn, written, printed, or painted backwards. The
material containing the advertisement is cut or made of the proper shape to fit into
suitable receptacles in the hollow or flat surface of the herein-before described
projecting part of the frame, and the advertisement will be reflected in the glass,
and will thus be plainly seen by any or all persons looking into it.
The herein-before described advertisements may be protected from injury by dust
or exposure to the air by being covered with glass if required.
It will be obvious that these improvements are applicable to various purposes
other than advertising, such as to readily shew in a small space the names of the
numerous occupants of large buildings, thereby avoiding the expense of the present
name-plates or their equivalents.
In certain positions it may be necessary to construct our improved frames so as
to allow the rays of light to fall upon the advertisement, and to effect this purpose
we leave openings at intervals in the sides of the frame, and form the top of the
projecting portion of the frame of glass.
But to make our Invention better understood we will proceed to describe the
same by reference to the accompanying Drawing, in which Figure 1 is a front
elevation, and Figure 2 an end elevation of a looking-glass frame for advertising,
constructed according to our Invention; Figure 3 is a vertical section of same on
line A, B, of Figure 1, and Figure 4 is a horizontal section of line C, D, Figure 1.
Similar letters in all the Figures represent similar parts.
a, a, is the ordinary frame of the glass formed with a projecting part b, b, b, b; the
inner faces of the projecting part b are shewn flat in the Drawing, and are placed at
an angle to the glass d, but they may be placed parallel thereto if required, and

page_text: instead of being flat may be made concave. The advertisements to be exhibited
(and which are as herein-before described, written, printed, or painted backwards on
glass, cardboard, tin, or other suitable material) are placed or fixed in the recep-
tacles c, c, c, on the inner faces of the projecting part b of the frame, and will con-
sequently be reflected in the glass in the reverse direction to that in which they are
written, and thus be plainly seen by any or all persons looking into the glass;
e, e, are openings in the sides of the projecting part b of the frame of the glass to
allow the rays of light to fall on the advertisements, but these openings are not
always required.
We sometimes form the top part of the projecting frame (from f to f) of glass,
ground or colored, the advertisements being painted or otherwise formed on the
inner surface thereof, the object being to prevent obstruction of the rays of light
Having thus described our said Invention and the best means we are acquainted
with for carrying the same into effect, we wish it to be understood that we do
not confine ourselves to the precise details herein laid down, but what we do
claim is,
Firstly. The construction and employment of a looking-glass frame to be used for
advertising, substantially as herein-before described and represented in the accom-
panying Drawing.
Secondly. The employment in combination with a looking-glass frame, constructed
as herein-before described, of advertisements and notices written, printed, drawn, or
painted backwards, as and for the purposes described.
Thirdly. The employment of the said looking-glass frame for other purposes than
advertising, such as for shewing in a small space the names of the numerous occu
pants of large buildings and other notifications, the said names or notices being
written backwards as herein-before described.
In witness whereof, I, the said Noémie Casper, for and on behalf of myself,
and the said Isaac Charles Breitbart, have hereto set my hand and seal, this
Fifth day of September, in the year of our Lord One thousand eight hundred
and seventy-seven.
Witness,
G. F. REDFERN,
Patent Agent,
4, South Street,
Finsbury.
NOÉMIE CASPER. (L.S.)