An Improved Method for Advertising Cigarettes, and Exhibiting the same in Shop Windows or upon Counters and such like Situations.
Year: 1895

page_text: Date of Application, 1st July, 1895
Complete Specification Left, 1st Apr., 1896-Accepted, 2nd May, 1896
PROVISIONAL SPECIFICATION.
An Improved Method for Advertising Cigarettes, and Exhibiting
the same in Shop Windows or upon Counters and such like
Situations.
1, JOHN BAKER of No. 233 Barford Street Birmingham in the County of
Warwick Manager do hereby declare the nature of this invention to be as
follows:
This invention relates to an improved method for advertising cigarettes, and is
especially adapted for the purpose of exhibiting the same in show cases for shop
windows counters and the like situations.
To expose cigarettes in windows etc. for any length of time obviously tends to
deteriorate the same by reason of the tobacco becoming dried up by the action of
the sun or from other causes, now I propose to obviate this and yet give the desired
result by utilizing "dummy" cigarettes for the purpose of advertisement and 1
effect this by using a roll or tube of brown paper cardboard or other suitable
material and wrapping the same with the ordinary cigarette-paper bearing the
number or
naine of the brand of tobacco; and if desired leaving the brown
substance somewhat exposed at the ends so as to give the appearance of tobacco
aided by the fact that the brown paper or other substance composing the lining to
a certain extent shows through the thin cigarette paper, so that when the dummy
cigarettes are arranged in a show case or box the difference cannot easily be
detected and the desired result is obtained for exhibiting and advertising the
different brands that may be placed before the public view.
As an advertising medium for the purposes indicated my arrangement will be
found very effective inasmuch as the dummy cigarettes can be produced at a
minimum cost, moreover they are very durable, & by reason of the sinooth nature
of the brown paper substance or other lining they produce a good impression as to
the quality & make of cigarette being advertised.
Dated this 29th day of June 1895.
EDWD. J. PAYNE & SON,
104 Colmore Row, Birmingham, Patent Agents for the Applicant.
An Improved Method for Advertising Cigarettes, and Exhibiting
the same in Shop Windows or upon Counters and such like
Situations.
I, JOHN BAKER of No. 233 Barford Street Birmingham in the County of
Warwick Manager, do hereby declare the nature of this invention and in what
manner the same is to be performed, to be particularly described and ascertained
in and by the following statement :-
My invention relates to an improved method for advertising cigarettes and is
especially adapted for the purpose of exhibiting the same in shop windows or in
show cases for counters and the like situations.
To expose cigarettes in windows etc. for any length of time obviously tends to

page_text: deteriorate the same by reason of the tobacco becoming dried up by the effect of
the sun or from other causes now I am enabled to obviate this and yet attain the
desired result for the purpose of advertisement by utilizing "dummy" cigarettes,
either arranged singly or in a series either attached to a back board of cardboard
or other material or produced in a series from the material of which they may be
composed. Reference to the accompanying drawings shews in Figures 1 and 2 a
"dummy" cigarette and Figure 3 a semi-circular "dummy" cigarette.
For the purpose of carrying out my invention I take a roll or tube circular or
semi-circular of brown paper cardboard or other suitable substance or a flat oblong,
oval, or other shape may be used and wrap the same with ordinary cigarette
paper which may bear the number of the cigarette or name of the tobacco, maker,
trade mark or other advertising device in order to produce a fac-simile of a
cigarette, sometimes the brown substance in lieu of tobacco may be somewhat
exposed at one or both ends Figure 2. so as to give the appearance of tobacco, the
fact that the brown substance to a certain extent shews through the thin cigarette
paper, when the dummy cigarettes are arranged in a show case or window the
difference cannot easily be detected and the desired result is obtained for exhibiting
and advertising the different brands that may be placed before the public view.
Or as stated and shewn in Figure 4 a series of dummy representations may be
arranged side by side circular, or semi-circular as in Figure 5, or of a flat oblong,
oval, or other shape or to form any given device, and are attached to a back
board A or otherwise or the brown substance itself may be formed in corrugations
Figure 6, or concave and convex alternately, by any suitable process of manufacture
to give the requisite appearance of cigarettes, by either of these methods a whole
row may be readily placed in any situation. When a corrugated sheet is usel real
cigarettes B may be placed in the concaves C, so that there is alternately a dummy
representation D. and a real cigarette side by side.
As an advertising medium for the purposes indicated my arrangements in either
of the forms will be found very effective and can be produced at a minimum cost
moreover they are very durable and by reason of the smooth nature of the brown
substance or other lining they produce a good impression as to the quality and
make of cigarettes being advertised.
Having now particularly described and ascertained the nature of my said
invention and in what manner the same is to be performed, I declare that what
I claim is.
Firstly. The improved means and method of applying the same for advertising
cigarettes and exhibiting the same by "dummy "representations in shop windows
or upon counters and such like situations as set forth described and illustrated.
Secondly. The method of advertising cigarettes by the
use of " dummy
representations produced in manner or other similar manner for the purpose as
set forth and described.
Thirdly. Producing from a sheet of any suitable substance a series of
corrugations or other forms representing alternately " 'dummy" cigarettes in
manner and for the purpose described and illustrated in Figure 6 of the drawings.
Fourthly. For the purpose of advertising and exhibiting cigarettes the employ-
ment of "dummy" representations either singly or in a series as set forth.
Dated this 30th day of March 1896.
EDWD. J. PAYNE & SON,
104, Colmore Row, Birmingham, Patent Agents for the Applicant.