An Improved Means for Advertising.
Year: 1889

page_text: Date of Application, 26th Sept., 1889
Complete Specification Left. 6th Jan.. 1890-Accepted. 8th Feb. 1890
PROVISIONAL SPECIFICATION.
An Improved Means for Advertising.
1, ANNIE SWYER of 22 Euston Square London Lady, do hereby declare the nature
of this invention to be as follows:-
The object of my invention is to utilize paper bags and wrappers for advertising
purposes. For this purpose I form bags & wrappers out of any material and in any
required shape and form most suitable to the trade in which they would be used,
dividing the surface of the same into devices or divisions in which to display various
advertisements or announcements.
Dated this 26th day of September 1889
GRAHAM & GRAHAM,
Agents for Applicant.
COMPLETE SPECIFICATION.
An Improved Means for Advertising.
ANNIE SWYER 22 Euston Square London, W., Lady, do hereby declare the nature
of this invention and in what manner the same is to be performed, to be particularly
described and ascertained in and by the following statement:--
My Invention has for its object the utilization of the outside surface or surfaces of
paper bags, wrappers and the like, such as are used by tradesmen and shopkeepers,
and made of any material, size and shape to suit the trade or business where they are
used. For instance I print or delineate on the outside surfaces of bags or wrappers
such as are used by drapers, confectioners, grocers and other tradespeople for
wrapping or covering up the articles purchased at their respective establishments, an
ornamental pattern or patterns and within, or on which the largest or most conspicuous
advertisement is printed or otherwise on one or both sides, of the name, profession
and other particulars of the establishment using the said bags or wrappers, the other
space or spaces bearing the name, address and profession of various shopkeepers or
establishments, or notices of concerts, meetings, public institutions, places of amuse-
ment, almanacks, notices of public interest, time tables, according to the town, city or
village, or other places at which, such bags or wrappers are in use.
It will thus be seen that persons purchasing articles or goods, at shops and the like
places, where bags or wrappers bearing such advertisements as above enumerated are
used, would not only see where such articles were bought, by a conspicuous advertise-
ment or advertisements, but also have a deal of information relating to the district,
and useful.
The space on which the advertisements are to be printed may be of the same
color as the body, or chief portion of the bag or wrapper, or a different color or colors,
the lines, if any are used for dividing the advertisements, may be straight, curved, or
ornamental, or two or more of them combined.
Having now particularly described, and ascertained the nature of my said Inven-
tion, and in what manner the same is to be performed, I declare that what I
claim is ;-
The novel method of advertising on bags, wrappers and the like coverings used

page_text: by various shops, or establishments in which articles or other goods are enclosed,
in the manner, and for the purpose as herein substantially described and set
forth.
3 11. cil
"
1000
GRAHAM & GRAHAM,
Agents for Applicant.