IMPROVEMENTS IN. APPARATUS EMPLOYED IN ADVERTISING
Year: 1884

page_text: I ROBERT CUMMING ANNAND of South Shields in the County of Durham News-
paper Publisher do hereby declare the nature of my invention for "IMPROVEMENTS
IN. APPARATUS EMPLOYED IN ADVERTISING" to be as follows:-
The object of this Invention is to bring announcements or advertisements more
directly under the eye of the public by using mechanical means to attract and
concentrate the attention of the people passing in the streets on the advertisements
which for the time are required to have their special attention.
Hitherto the means employed in street advertising has been by means of men
carrying boards with printed matter on them or a vehicle drawn by a horse with
the sides boarded up and bills placarded thereon or by some such means.
According to my Invention I construct a machine or vehicle of a pair of wheels
fixed on an axle. This axle has also fixed to it two sets of arms radiating from
it-one set of arms near to one of the supporting wheels and the other set of
arms near to the other wheel-Or the axle might have a greater number of sets of
arms radiating from it if desired. Between the two sets of arms light boards of
any convenient size are suspended by pivots fixed on each of their ends-the pivot
at one end of each board is supported by one of the arms of one set and the pivot
at the other end by one of the arms of the other set. The boards are made heavier
on one side of the pivots than on the other so that when the arms revolve the
boards always maintain a vertical position. Advertisements affixed to theso
boards are thus exposed fully to the view of onlookers and by the alternate rising
and falling of the boards are calculated to attract attention more fully than by any
means previously in use, The machine or vehiclo has a handle attached so that it
can be drawn along the streets by hand or shafts, for horses can be attached if
required.
"
For the larger size of machine it is more convenient to place the axle carrying
the arms above and parallel with the axle of travelling wheels and the former is
then driven by belt or pitch chain or other suitable gearing from off the nave of
the carrying wheels.
The axle of the apparatus might if desired be mounted in stationary bearings
and driven by any suitable means.
:

page_text: COMPLETE SPECIFICATION,
I ROBERT CUMMING ANNAND of South Shields in the County of Durham News-
paper Publisher do hereby declare the nature of my invention for "IMPROVEMENTS
IN APPARATUS EMPLOYED IN ADVERTISING" and in what manner the same is to be
performed to be particularly described and ascertained in and by the following
statement:
The object of this Invention is to bring announcements or advertisements more
directly under the eye of the public by using mechanical means to attract and
concentrate the attention of the peoplo passing in the streets on the advertisements
which for the time are required to have their special attention.
Hitherto street advertising has been carried on by means of men carrying
boards with printed matter on them or a vehicle drawn by a horse with the sides
boarded up and bills placarded thereon or by somo such means.
According to my invention I construct a machine or vehicle of a pair of wheels
fixed on an axle. This axle has also fixed to it two sets of arms radiating from
it-one set of arms near to the supporting wheels and the other set of arms
near to the other wheel. Each set may consist of two or more radial arms.
Between the two sets of arms light boards of any convenient size are suspended by
pivots fixed on each of their ends the pivot at one end of each board is supported
by one of the arms of one set and the pivot at the other end by one of the arms of
the other set. The boards are made heavier on one side of the pivots than on the
other so that when the arms revolve the boards always maintain a vertical position.
Advertisements affixed to these boards are thus exposed fully to the view of on
lookers and by the alternate rising and falling of the boards are calculated to
attract attention more fully than by any means previously in uso. The machine
or vehiclo has a handle attached so that it can be drawn along the streets by hand,
or a front guiding wheel with pedals can be added so that the person in charge
can ride and drive the machine by his feet in a similar manner to that in which a
bicycle is driven, or shafts for horses can be attached if required.
For the larger size of machine it is more convenient to place the axle carrying
the arms above and parallel with the axle of the travelling wheels-tho former is
then driven by a belt or pitch chain or other suitable gearing from off the nave of
one of the carrying wheels.
In some cases if preferred the axles carrying the radial arms might be at right
angles to the axle of the carrying wheels so that the advertisements may be read
from both sides of the machine instead of from the ends.
Figure 1 of the Drawings hereunto annexed shews a side elevation, Figure 2 a
back view and Figure 3 a plan of apparatus constructed as above described and
arranged to be drawn along by hand.
A. A are a pair of wheels one of which is fixed to the axle B whilst the other
can turn loosely upon the axle, C. C. are two-sets of arms extending radially
from bosses which are keyed or otherwise screwed on to the axle. D D are light
frames of wood covered with canvas and which have pivots secured to them to
enter into holes made in the radial arms near their ends. E is a forked frame
and handle formed of iron tube fixed together with T pieces the axle passes

page_text: through holes in blocks F which are fixed to the two arms or prongs of the fork.
The arms are made to project beyond the blocks so that balance weights may be
attached to them to balance the weight of the handle. Provision might also be
made for carrying a lamp or lamps so that during the winter months the machine
could be lighted up at night.
Figure 4 shows a perspective view of the apparatus arranged with a guiding
wheel in front and adapted for the person in charge to ride on the machine and
propel this wheel with his feet.
Figure 5 shows a side elevation and Figure 6 a back view of the apparatus
arranged in such manner that the axis of the radial arms which have the boards
pivotted to them are driven at a slower speed than that at which the carrying
wheels turn. The frame is formed with a stay rod G passing across it. The radial
arms are carried by bosses secured to a tube which can revolve around this stay
rod. The tube has a chain wheel H secured to it, an endless chain works over
this chain wheel and also over a smaller chain wheel which is fast on the hub of
one of the travelling wheels as shown at Figure 6. I is a small wheel upon the
foot of the frame on which the machine rests when it is standing still.
Having now particularly described and ascertained the nature of my said
invention and in what manner the same is to be performed I declare that what
I claim is
1. The construction of advertizing apparatus substantially as herein before
described in such manner that the advertisement boards or frames are maintained
in a vertical position at the same time that they are carried around by a horizontal
axis to which a revolving motion is given from one of the wheels by which the
apparatus is supported so that the boards are continuously raised and lowered as
the machine is drawn or propelled along a road.
2. The construction of advertizing apparatus substantially in the ways herein
before described and illustrated in the drawings annexed.
CARPMAEL & Co.,
Agents for the Applicant,