Improvements in Advertising.
Year: 1891

page_text: Date of Application, 2nd Sept., 1891
Complete Specification Left, 26th Apr., 1892-Accepted, 28th May, 1892
PROVISIONAL SPECIFICATION.
Improvements in Advertising.
EDGAR JOHN MILLER, 49, Rowan Road, Hammersmith, London, W., Sign
Board Contractor, do hereby declare the nature of this invention to be as
follows:-
An advertising medium of any size consisting of an apparatus made of wood,
glass, metal or any other description of material with a flat or convexed glass or
other material, either plain, gilded, silvered or otherwise with a hole in convexed
glass or any other part of the apparatus.
The hole may be left open or fitted with a magnifying glass or glasses or any
other kind of transparency.
An inscription visible from outside also intended to attract the curiosity of the
public for the purpose of people looking through hole or holes or any of the
transparent part of apparatus and obtaining view of contents of inside of box
therein placed for advertising.
Dated this First day of August 1891.
EDGAR JOHN MILLER.
COMPLETE SPECIFICATION.
Improvements in Advertising.
I, EDGAR JOHN MILLER, of 49, Rowan Road, Hammersmith, in the County of
London, Sign-board Contractor, do hereby declare the nature of this invention
and in what manner the same is to be performed, to be particularly described and
ascertained in and by the following statement :-
My invention relates to advertising and consists in the construction and use of
the novel medium or apparatus hereinafter described.
In the accompanying drawings,
Figure 1 is a front elevation of my improved advertising medium or apparatus; and,
Figure 2 is a vertical section of the same.
My improved apparatus comprises a box or chamber a, composed of wood, metal
or other suitable material and having one side movable for the purpose of affording
access to the interior of the said box or chamber. As shewn in the drawings the
front of the box is made movable, it being hinged at c, c and provided with a
lock at d.
In the front b of the said box is fixed a convex mirror e which serves to draw
attention to the apparatus and in the centre of the said mirror is a hole through
which an advertisement secured to the back of the box, for instance, in the
manner indicated at f, Figure 2, can be viewed. I find it advantageous to introduce
a magnifying glass or lens g into the said hole or aperture for the purpose of
magnifying the advertisement, and in the top and sides of the box I form apertures
covered by glass in order to admit light into the box to enable the advertisement
to be seen.
It is to be understood that any inscription or other matter may be printed or
affixed to the outside of the box in order to increase the curiosity of the public.
Having now particularly described and ascertained the nature of my said
invention and in what manner the same is to be performed, I declare that what I
claim is :-
The improvements in advertising consisting in the construction and use of a box
ID 077

page_text: or chamber designed to contain an advertisement and having in the front thereof a
convex mirror provided with a central hole through which the advertisement may
be viewed, (the said hole, if desired, being provided with a magnifying glass) and
having at the top and sides apertures through which light may be admitted into the
box or chamber, substantially as described.
Dated the 26th day of April 1892.
G. F. REDFERN & Co.,
4, South Street, Finsbury, London, Agents for the Applicant.