A SYSTEM OF PUBLICITY CALLED MEMENTO AGENDA,' OTHERWISE AN ILLUS- TRATED GENERAL CABINET AND POCKET AGENDA."
Year: 1860

page_text: LETTERS PATENT to Fortuné Trouvé, of No. 4, Rue du Bouloi, in the
City of Paris, in the Empire of France, Gentleman, for the Invention
of "A SYSTEM OF PUBLICITY CALLED MEMENTO AGENDA,' OTHERWISE AN ILLUS-
TRATED GENERAL CABINET AND POCKET AGENDA."
PROVISIONAL SPECIFICATION left by the said Fortuné Trouvé at the
Office of the Commissioners of Patents, with bis Petition, on the
10th November 1860.
I, FORTUNE TROUVÉ, of No. 4, Rue du Bouloi, in the City of Paris, in the
Empire of France, Gentleman, do hereby declare the nature of the said
Invention for "A SYSTEM OF PUBLICITY CALLED MEMENTO AGENDA,' OTHERWISE
AN ILLUSTRATED GENERAL CABINET AND POCKET AGENDA," to be as follows:-
.
The object of my improvements is to provide on the pages and cover of a
diary, vade mecum, or what I term a "memento agenda," divisions or borders
of various forms and dimensions intended to receive advertisements and direc-
tions placed in juxtaposition to such matters of daily import and reference as
shall command attention to. them.
The left of the cover of my "memento agenda" will be divided into com-
partments of advertisements and the ordinary calendar, illustrated also with
advertisements, and on its succeeding pages will be found every information
concerning the administration, law, and diplomacy, illustrated by the adver-
tisements of the purveyors to the Courts of England and foreign Courts. The

page_text: next pages of the book will form the daily calendar, each page containing two
days, and on the left of the page will be found the advertisements and addresses
of the principal public companies, bankers, notarys, solicitors, brokers, doctors,
and other similar references, together with those of theatres, concert rooms, and so
on, while the right of the page will be left blank to be used as a diary. The book
will also contain the railway time tables, telegraph tarifs, and other informa-
tion, always placed in juxtaposition with such matters as shall almost of neces-
sity direct attention to it; and by my system nearly every advertisement will
at some time or other attract attention, whereas by the ordinary plan of placing
them together at one or both ends of the book, they in most cases fail to attract
even a casual glance.
SPECIFICATION in pursuance of the conditions of the Letters Patent, filed
by the said Fortuné Trouvé in the Great Seal Patent Office on the
8th May 1861.
TO ALL TO WHOM THESE PRESENTS SHALL COME, I, FORTUNE
TROUVÉ, of No. 4, Rue du Bouloi, in the City of Paris, in the Empire of
France, Gentleman, send greeting.
WHEREAS Her most Excellent Majesty Queen Victoria, by Her Letters
Patent, bearing date the Tenth day of November, in the year of our Lord
One thousand eight hundred and sixty, in the twenty-fourth year of
Her reign, did, for Herself, Her heirs and successors, give and grant unto
me, the said Fortuné Trouvé, Her special licence that I, the said Fortuné
Trouvé, my executors, administrators, and assigns, or such others as I, the
said Fortuné Trouvé, my executors, administrators, and assigns, should at any
time agree with, and no others, from time to time and at all times thereafter
during the term therein expressed, should and lawfully might make, use,
exercise, and vend, within the United Kingdom of Great Britain and Ireland,
the Channel Islands, and Isle of Man, an Invention of "A SYSTEM OF PUB-
LICITY CALLED MEMENTO AGENDA,' OTHERWISE AN ILLUSTRATED GENERAL CABINET
AND POCKET AGENDA," upon the condition (amongst others) that I, the said
Fortuné Trouvé, my executors or administrators, by an instrument in writing
under my, or their, or one of their hands and seals, should particularly
describe and ascertain the nature of the said Invention, and in what manner
the same was to be performed, and cause the same to be filed in the Great
Seal Patent Office within six calendar months next and immediately after the
date of the said Letters Patent.

page_text: NOW KNOW YE, that I, the said Fortuné Trouvé, do hereby declare the
nature of my said Invention, and in what manner the same is to be performed,
to be particularly described and ascertained in and by the following statement,
that is to say-
The object of my Invention is to provide on the pages and cover of a diary,
vade mecum, or what I term a "memento agenda," divisions or borders of
various forms and dimensions, intended to receive advertisements and directions
placed in juxtaposition to such matters of daily import and reference as shall
command attention to them.
The diary, vade mecum, or memento agenda is principally devoted to adver-
tisements, and is divided symmetrically into compartments of advertisements,
and contains, like ordinary diaries, a calendar and daily diary, with this
difference that in the new arrangement in the pages containing the former, the
calendar, there are compartments for advertisements, and in the diary there are
compartments for advertisements, with a space for daily inscriptions.
My agenda will contain, first, on the left of the cover, which is divided into
compartments for advertisements, and of the ordinary calendar, illustrated also
with advertisements, every information concerning the administrative, judicial,
legislative, and diplomatic bodies, illustrated by the advertisements of the
purveyors to the Courts of England and foreign Courts.
Secondly, the next pages of the book form the daily calendar, each page
containing space for two days, and on the left of the page will be found the
advertisements and addresses of the principal public companies, bankers,
notaries, solicitors, brokers, doctors, and other similar references, together with
those of theatres, concert rooms, and so on, while the right of the page will be
left blank to be used as a diary. The book will also contain the railway time
tables, telegraph tarifs, and other information, always placed in juxtaposition
with such matters as shall almost of necessity direct attention to it; and by
ny system nearly every advertisement will at some time or other attract
attention, whereas by the ordinary plan of placing them together at one or
both ends of the book, they in most cases fail to attract even a casual glance.
This agenda will be illustrated with advertisements as much on account of
the various forms of their compartments as of the elegance of the text com-
posing the advertisement, and it may be well bound and contain about fifty
leaves of print, and sold at a much lower price than that of ordinary diaries.
This memento agenda furnishing universal publicity may be made of two
sizes in crown quarto for the cabinet and office; in octavo size, like an ordi-
nary portfolio, for the pocket. This latter will contain on the left the names
of the streets of the town, and will be closed with a pencil.

page_text: Having now described the nature of my said Invention, and the manner
of performing the same, what I claim is, the making a memento agenda or
diary having part of its pages and cover divided into compartments for adver-
tisements, as herein-before described.
In witness whereof, I, the said Fortuné Trouvé, have hereunto set my
hand and seal, this Sixth day of May, in the year of our Lord One
thousand eight hundred and sixty-one.
F. TROUVÉ. (L.S.)