Improvements in or relating to Advertising Show Picture and similar Cards.
Year: 1898

page_text: Date of Application, 14th Mar., 1898-Accepted, 23rd Apr., 1898
COMPLETE SPECIFICATION.
Improvements in or relating to Advertising Show Picture and
similar Cards.
A communication from MARTIN BÄCKER, of 15, Struvestrasse, Dresden A, in the
Empire of Germany, Manufacturer.
I, ALFRED JULIUS BOULT, of 111, Hatton Garden, in the County of Middlesex,
Chartered Patent Agent, do hereby declare the nature of this invention and in
what manner the same is to be performed, to be particularly described and
ascertained in and by the following statement :—
This invention relates to pictures cards or devices formed to stand by themselves
or to hang up inade in any desired manner in one or more colours and in various
shapes the device consisting of a background preferably printed painted and of a
projecting piece or pieces connected with the back ground and standing out so that
the standing or hanging picture presents a very effective combination with a solid
relief effect. For the purpose of enabling the cards to be easily stored or packed for
transport they are preferably arranged so that the projecting parts are detachable
from the back ground and after being detached can be placed flat said parts being at
the same time adapted to be easily and quickly connected to the back ground without
the use of any adhesive material or special inechanism devices or tools. These cards
are chiefly destined for advertisement purposes in shop windows and business premises
or as indicators in which case the back ground or the projecting parts may be
preferably provided with suitable inscriptions. The figures are preferably made to
relate to the goods to be advertised. These pictures may be, however, also used for
other purposes such as Christmas cards menus toys for children etc. It is immaterial
whether the projecting parts are curved polygonal or angular whether there is one or
more projecting parts applied to the same back ground. The invention may be
applied in very many different ways and in order to make it better understood it will
be described with reference to the accompanying drawings in which by way of
example Fig. 1 is a front elevation of a picture with a projecting part B according
to the present invention.
Fig. 2 is a central vertical longitudinal section.
Fig. 3 a horizontal section through A above the part B.
Fig. 4 is a separate view of the part B spread out flat.
Fig. 5 is a front elevation of another similar picture.
Fig. 6 a vertical longitudinal section through the centre of Fig. 5.
Fig. 7 is a plan.
Fig. 8 shows a third picture in perspective.
Fig. 9 the projecting part B B2 spread out flat.
Like letters indicate like parts throughout the drawings.
The picture or device in Figs. 1 to 4 which may be arranged to stand or hang shows
a child in its bath and is intended to be used as a soap-advertisement. The child, the
back portion of the bath and the floor and surroundings are painted or printed on the
back ground A, which also has printed on it the advertisement. The projecting
bart B stands out in relief/Time

page_text: portion of the bath. Owing to the spectator being able to see over the edge of the
part B into the bath, the effect produced is very effective. The part B at the
same time makes the picture more stable when it is to be used as a standing
picture.
When separated from the back ground A the part B has, when spread out flat the
shape shown in Fig. 4. The two narrow sides to be connected to the back ground
are provided with projections or edge strips b which are undercut or slit at b¹ to
form hooks or catches. The back ground A is provided at the points where the
parts bb are to be connected with slots aa (Fig. 2). The hooks 61 of the parts b
are pushed through the slots and then passed upwards whereby a secure, but easily
detachable connection is produced.
In the example illustrated in Figs. 5 to 7 the back ground A is lower than the
projecting part B which here represents a lady. The lower part of B is here (as
shown in Figs. 6 and 7) projecting and curved. The upper portion B¹ say from the
waist upwards is flat. The fact of the dress projecting beyond the upper portion of
the body in natural folds gives a very pretty effect. The background can be more or
less ornamented as desired. The manner of connecting the parts A and B by means
of hooks b b¹ and slots aa is the same as in the first example.
The projecting part B B2 in Figs. 8 and 9 represents a cradle with a baby the
back portion of which together with the canopy or curtain is painted on the back
ground A. The part B is parallel to the plane of the back ground A the parts B² or
the sides of the cradle forming the connection with the said back-ground.
parts B² are bent back at a substantially right angle at the edges of B. The con-
nection by means of hooks bb' and slots a a is substantially the same as before only
the strips bare not in this case cut away at the bottom.
The
These examples show that living or inanimate objects may be represented to stand
in relief in front of the back-ground and the manner of making said parts, their size
whether they are curved or polygonal (as B³) is immaterial. There may be arranged
groups of projecting parts with a single back ground some or all of said parts touching
the floor (as B in the examples illustrated) or not. Some parts may be curved some
flat and some projecting more some less. The manner of connecting them may be
also altered without affecting the spirit of the invention. The essential feature is
that the combination of a projecting part with a back ground producing a picturesque
relief, and the effect of solidity.
Having now particularly described and ascertained the nature of this invention as
communicated to me by my foreign correspondent and in what manner the same is
to be performed I declare that what I claim is :-
1. An advertising show picture or similar card comprising a background and one
or more preferably letachable projecting foreground parts the parts being connected
together so as to give the effect of relief and solidity substantially as described.
2. Au advertising show picture or similar card comprising a background and one
or more projecting foreground parts the parts being connected together by means of
interlocking projections and slits ab so as to give the effect of relief and solidity sub-
stantially as described.
3. The combination and arrangements of parts constituting the complete
advertising show picture card substantially as described or illustrated in Figs. 1, 2, 3
and 4 or in Figures 5, 6 and 7 or in Figures 8 and 9 of the accompanying
drawings.