Improvements in Structures or Apparatus for Displaying Advertisements, Notices, and the like.
Year: 1891

page_text: Date of Application, 23rd Mar., 1891
Complete Specification Left. 22nd Dec., 1891-Accepted, 30th Jan., 1892
PROVISIONAL SPECIFICATION.
Improvements in Structures or Apparatus for Displaying
Advertisements, Notices, and the like.
I. JAMES YATE JOHNSON of 47 Lincoln's Inn Fields in the County of Middlesex,
Gentleman do hereby declare the nature of this invention which has been
communicated to me from abroad by La Société des Poteaux Indicateurs et de
Publicité of 12 Rue du Quatre Septembre, Paris in the Republic of France to be
as follows:-
:-
This invention relates to an improved apparatus or structure for advertising
purposes which may be employed at night as well as during the day for exhibiting
any kind of trade or other advertisements or other information such as for instance
official notices or announcements for example.
These structures or apparatus may be placed in public thoroughfares on the
pavements, refuges or crossings or in any other conspicuous position and each or
all the sides of the apparatus can be used for the advertisements.
The apparatus is composed of a lantern supported on a pedestal which pedestal
may be in the form of a statue or figure or other ornamental design or may itself
form another lantern preferably of smaller dimensions which may be utilised for
advertising in a similar manner to the upper part.
The lantern may be constructed with four sides or faces for example which faces
or sides with the advertisements arranged thereon may be divided into compartments
as desired.
The lantern with its support or pedestal may be constructed of any suitable
material such as wood, iron or the like.
The interior of the lantern is constructed to receive a light which may be
petroleum gas or electricity for example according to the localities in which the
apparatus is set up; it is convenient in most cases to employ the same light as that
used for lighting the street in which the apparatus stands.
The improved construction of the apparatus is such that the advertisements are
more advantageously displayed and illuminated than is possible with apparatus as
heretofore constructed and the lower part of the apparatus being of smaller
dimensions than the upper part does not interfere with the traffic.
Dated 23rd March 1891.
J. H. JOHNSON & Co.,
47, Lincoln's Inn Fields, Agents.
COMPLETE SPECIFICATION.
Improvements in Structures or Apparatus for Displaying
Advertisements, Notices, and the like.
1 JAMES YATE JOHNSON of 47 Lincoln's Inn Fields in the County of Middlesex
Gentleman do hereby declare the nature of this invention (which has been
communicated to me from abroad by La Société des l'oteaux Indicateurs et de
Publicité, of 12 Rue du Quatre Septembre Paris in the Republic of France) and
in what manner the same is to be performed to be particularly described and
ascertained in and by the following statement :-
This invention relates to an improved apparatus or structure for advertising
purposes which may be employed at night as well as during the day for exhibiting
any kind of trade or other advertisements or other information such as official
notices or announcements for example.

page_text: These structures or apparatus may be placed in public thoroughfares on the
pavements, refuges or crossings, or in any other conspicuous position and all or any
of the sides of the apparatus can be used for the advertisements.
The apparatus is composed of a lantern presenting a combination of panes or
surfaces and supported on a pedestal which pedestal may be in the form of a statne
or figure or other ornamental design or may itself form another lantern of smaller
dimensions which may be utilised for advertising in a similar manner to the
upper part.
And in order that the said invention may be fully understood I shall now proceed
more particularly to describe the same and for that purpose shall refer to the
several figures on the annexed sheet of drawings the saine letters of reference
indicating corresponding parts in all the figures.
Figure 1 of the accompanying drawings represents an example of a structure or
apparatus for displaying advertisements or the like according to this invention the
lantern proper (A) being supported on an ornamental figure.
Figure 2 illustrates a modified form of the structure in which the lower part or
support is utilised for displaying advertisements in addition to the upper part.
Figure 3 represents the front elevation of the upper part and
Figure 4 shows the back of the same in elevation, these two figures are drawn to
a larger scale.
The upper part of the structure is formed by a lantern A having four glazed
sides constructed with any suitable number of panes or compartments of any desired
form or pattern. These panes or compartments receive the advertisements or other
matter which is to be displayed.
The lower part may be of a purely ornamental design as represented at B
Figure or may be glazed and illuminated internally for the reception of
advertisements or the like in the same way as the part A as indicated at B¹
Figure 2.
The frame of the lantern A with its support or pedestal may be constructed of
any suitable material such as wood, or wood and iron, or iron alone. The interior
of the lantern formed by the sail frame is constructed to receive a light C which
may be petroleum, gas or electricity for example according to the localities in
which the apparatus is set up; it is convenient in most cases to employ the
same light as that used for lighting the street in which the apparatus stands.
The improved construction of the apparatus is such that the advertisements are
more advantageously displayed and illuminated than is possible with apparatus as
heretofore constructed and the lower part of the apparatus being of smaller
dimensions than the upper part does not interfere with the traffic.
Having now particularly described and ascertained the nature of the said inven-
tion and in what manner the same is to be performed I declare that what I
claim is :-
A structure or apparatus for displaying advertisements, notices and the like
constructed with a lantern supported on a pedestal or support and presenting a
combination of surfaces or compartments whereby the said advertisements or the
like being attached to the said surfaces or compartments are illuminated and
enabled to be displayed to the best possible advantage the said pedestal or support
being of smaller dimensions than the upper part and of a purely ornamental form
(Figure 1) or arranged to receive advertisements or the like (Figure 2) all
substantially as herein before described with reference to the accompanying
drawings.
Dated this 22nd day of December 1801
J. H. JOHNSON & Co.,
Agents.