Novel Method of and Means for Advertising.
Year: 1891

page_text: Date of Application, 15th May, 1891
Complete Specification Left. 15th Feb., 1892-Accepted, 14th May, 1892
PROVISIONAL SPECIFICATION.
Novel Method of and Means for Advertising.
I, THOMAS BROOKS BROWNE, of 163, Queen Victoria Street, London, E.C.,
Advertising Contractor, do hereby declare the nature of this invention to be as
follows:-
Various objects in common use such as matches, boxes, spills, cigars, writing-
cases, educational appliances and the like have from time to time been employed as
means for advertising the specialities of manufacturers and others.
My invention consists in the utilization of articles employed in parlour games
for amusement and pastime-such as draughts, dominoes, chess, playing cards and
the like appliances employed in recreational and outdoor games-such as balls,
cricket bats, stumps, tennis racquets, golf clubs and the like-for advertising
purposes. The spaces reserved for the reception of the advertisements may be
recessed out and interchangeable plates or the like bearing the required notice or
advertisement inserted therein.
Taking the case of a draught for instance the two faces and the rim are recessed
out for the reception of the advertisement discs or plates and segmental rings
respectively. The advertisements may however be formed by indenting or raising
the letters or the like forming the advertisement, by stamping; or they may be
printed, painted or otherwise superficially applied.
Dated 14h 1 of Man 1901
JAMES STEVENSON,
20, High Holborn, London, W.C., Agent for Applicant.
JAMES
STEVENSON,
20, High Holborn, London, W.C., Agent for Applicant.
COMPLETE SPECIFICATION.
Novel Method of and Means for Advertising.
1, THOMAS BROOKS BROWNE, of 163, Queen Victoria Street, London, E.C.,
Advertising Contractor, do hereby declare the nature of this invention and in what
manner the same is to be performed to be particularly described and ascertained.
in and by the following statement:-
Various objects in common use such as matches, boxes, spills, cigars, writing-
cases, educational appliances and the like have from time to time been employed as
means for advertising the specialities of manufacturers and others.
My invention consists in the utilisation of articles employed in parlour games
for amusement and pastime such as draughts, dominoes, chess, chess and other
boards, playing cards and the like-appliances employed in recreational and outdoor
games-such as balls, cricket bats, stumps, tennis racquets, golf clubs, hoops and
the like for advertising purposes. The spaces reserved for the reception of the
advertisements may be recessed out and interchangeable plates or the like bearing
the required notice or advertisement inserted therein.
Taking the case of the draught for instance the two faces and the rim are
recessed out for the reception of the advertisement discs or plates and segmental
rings respectively. The advertisements may however be formed by indenting or
raising the letters or the like forming the advertisement by stamping; or they may
be printed, painted or otherwise superficially applied.
I do not confine myself to the particular manner specified of forming these
advertisements nor do I restrict the application of the advertisements to the
various articles named as it will be obvious that modifications can be embodied
without departing from the principle of my said invention.

page_text: In the accompanying drawing illustrative of my invention
Figure 1 is an elevation, Figure 2 a transverse section, and Figure 3 a plan of a
draught to the top and bottom of which are adapted circular discs a on which the
advertisements are formed, and around the side is arranged a ring for the recep
tion of the advertisements built up in sections, or formed in one piece.
In the remaining figures other articles are shown which may be utilised for the
reception of advertisements.
Figure 4 illustrates the application of the advertisement to dominoes,
Figure 5 to dice,
Figure 6 to a cribbage board,
Figure 7 to a chess-man,
Figure 8 to a tennis racquet,
Figure 9 to a ball,
Figure 10 to a hockey stick,
Figure 11 to a golf club,
Figure 12 to an Indian club,
Figure 13 to a dumb-bell, and
Figure 14 to a hoop.
Having now particularly described and ascertained the nature of my said
invention and in what manner the same is to be performed I declare that what I
claim is
1. The novel method of and means for advertising substantially as specified.
2. The utilisation and construction of articles, such as those referred to employed
in parlour and outdoor games, for advertising purposes.
Dated this 15th day of February 1892.
JAMES
STEVENSON,
20, High Holborn, London, W.C., Agent for Applicant.