Improved Means for Advertising.
Year: 1895

page_text: Date of Application, 21st Sept., 1895
Complete Specification Left, 30th May, 1896-Accepted, 18th July, 1896
PROVISIONAL SPECIFICATION.
Improved Means for Advertising.
I, ERNST LEMBERGER of 1 Hegelgasse, 5, Vienna, in Austria, Journalist do
hereby declare the nature of this invention to be as follows:-
This invention relates to advertisement sheets to be forwarded annexed to news-
papers, other periodicals, price-currents, etc., and arranged in such a manner, that
the reader, if willing to avail himself of the offer contained in the advertisement is
enabled to give his order straight away by means of a part of the advertisement
sheet, detachable from the latter and having one side arranged as order form, the
other bearing the address of the advertiser, and this form, once severed from the
advertisement, being easily folded in letter shape, sealed by means of the postage
stamp, and mailed.
These new advertisement sheets consist of sheets preferably of the same size as
the printed matter they are annexed to, and inserted loosely into the latter or
fastened to it.
On these sheets are printed, on one or both sides, and preferably along the inner
edge of the same, the offers to which the advertisement relates: the part of the
sheet which adjoins the advertisement is printed before-hand on one side as an
order form and bears on the other side the printed address of the advertiser: this
form adheres to the advertisement part of the sheet, but can be easily severed
from it, and is preferably for that purpose, connected with the same by lines of
punctures.
The address side of the form is provided with ruled lines, also in print to
facilitate the folding up in letter shape, and if desired contains besides, a notice
relating to the method of sealing the form. In this manner, the order form, when
filled up, severed from the advertisement, and folded up, has only to be sealed by
means of the postage stamp and forwarded by post to the advertiser.
Dated this 20th day of September 1895.
BOULT & WADE,
Agents for the Applicant.
I, ERNST LEMBERGER of 1 Hegelgasse 5, Vienna, Empire of Austria, Journalist
do hereby declare the nature of this invention and in what manner the same is to
be performed, to be particularly described and ascertained in and by the following
statement:-
This invention relates to advertisement sheets to be forwarded annexed to news-
papers, other periodicals, price-currents, etc., and arranged in such a manner, that
the reader, if willing to avail himself of the offer contained in the advertisement is
enabled to give his order straight away by means of a part of the advertisement
sheet, detachable from the latter, and having one side arranged as an order form
the other bearing the address of the advertiser, and this form, once severed from
Price 8d.1

page_text: the advertisement, being easily folded in letter shape, sealed by means of the
postage stamp, and mailed.
In the annexed sheet of drawings,
Figures 1 and 2 represent respectively the face and back of one of these
advertisement sheets, as a whole,
Figure 3 shows the order form, severed from the advertisement and open,
Figure 4 shows the same form closed and ready to be posted.
These new advertisement sheets consist of sheets preferably of the same size as
the printed matter they are annexed to, and inserted loosely into the latter or
fastened to it.
On these sheets are printed, on one or both sides, and preferably along the inner
edge of the same, the offers to which the advertisement relates; such an offer
would for instance occupy the space bounded in the drawing by the chain lines A :
the part of the sheet which adjoins the advertisement is printed beforehand on one
side, say the back B as an order form and bears on the other side C the preferably
printed address of the advertiser: this form adheres to the advertisement part of
the sheet but can be easily severed from it, and is preferably for that purpose,
connected with the same, by lines of punctures as shown.
The address side of the form is provided with ruled lines D also in print to
facilitate the folding up in letter shape, and if desired contains besides, a notice
relating to the method of sealing the form. In this manner, the order form, when
filled up, severed from the advertisement, and folded up, has only to be sealed by
means of the postage stamp in the manner indicated in Figure 4 and forwarded by
post to the advertiser. The chain lines A in Fig. 1 are not intended to appear on
the article, being employed merely for the purposes of the foregoing explanation.
Having now particularly described and ascertained the nature of my said inven-
tion and in what manner the same is to be performed, I declare that what 1
claim is:-
As a new product of manufacture, advertisement sheets or annexes to be
forwarded in newspapers, price-currents, etc., consisting of a slip containing the
advertisement and of an order form adjoining the former, corresponding to each
advertisement and connected to the latter by lines of punctures making it easy to
sever the two parts from each other, said form bearing on one side the form-text
to be filled by the person who gives the order, correspondingly to the offer, on the
other side the address of the advertiser and ruled lines facilitating the folding up
in such a manner that, after the order form is filled, detached and folded up in
letter shape, the same can be sealed by means of the postage stamp, substantially
as described and shown.
Dated this 30th day of May 1896.
BOULT & WADE,
Agents for the Applicant.