Year: 1893

page_text: Date of Application, 16th June, 1893-Accepted, 16th June, 1894
of Advertising.
I FREDERICK CHARLES DAVIS BEACHAM, of 35, Queen Square in the City
and County of Bristol, Lithographic Printer and Transferrer, do hereby declare
the nature of this invention and in what manner the same is to be performed, to
be particularly described and ascertained in and by the following statement, that is
to say :-
Generally when photographs are printed and toned they are mounted upon what
are termed "photographic mounts" these mounts may be composed of any suitable
material.
66
"
At the foot of the photograph the photographer's name and address is generally
stamped or printed on the mount also on the back of the mount this being the only
printed matter on the mount. In order to carry my invention into operation I
print by any suitable printing or other process, preferably by lithography or
zincography, 'display advertisements for the general public" and photo-
graphic trade (other than photographer's names and addresses) on photographic
mounts in the space the photograph will afterwards occupy, and on photographic
backing paper used by photographic enamellers and photographers to back
photographs.
"
I wish to call these mounts and backing paper (after they are advertised upon
in the manner described) the "Linden mount and backing paper. By my
invention the general public and the photographic trade will be enabled to have
advertisements relating to their goods always before the eyes of the mount user, and
as photographic enamellers are supplied with mounts from all parts of the world
by different photographers to mount the photographic prints on after they have
enamelled them, by this means and the means above referred to the advertisements
will have a very large circulation before being covered by the photograph.
Lithographic or zincographic printing may preferably be used but it will be
understood that 1 do not confine myself to any one particular printing process or
other suitable method of conveying the design or advertisement to the face of the
mount and backing paper, neither do I confine myself to any particular design.
Various bronzes may be dusted over the printed matter and various printing colours
may be used and mixed suitable for printing these advertisements to prevent the
design or printed matter showing through the photograph after it is mounted, few
photographic printing papers are so thin that even black printed matter will be
likely to show through and as "printing out paper" ("P.O.P.") or gelatino-
chloride paper much thicker and is fast taking the lead of other photographic
papers the advertisements will not be likely to show through, neither will the
advertisements show through when photographs are to be enamelled, as backing
paper (printed on one side only if desired) will be used.
A little paste may be added to the printing colour, this will help the mountant to
stick to the printed matter.
Another great advantage is that photographers whether amateur or professional
will be enabled to purchase these mounts and backing paper at a very reduced rate
whether their own name and address (or advertisement) are printed on them or not,
as the returns from the advertisements hereinbefore mentioned will enable me to
supply the "Linden
mounts and backing paper cheaper without making any
difference in the quality of mounts or backing paper supplied, or to the finish and
workmanship employed.

page_text: Having now particularly described and ascertained the nature of my said
invention, and in what manner the same is to be performed, I declare that what I
claim is :
A new method of advertising substantially as described and set forth.
Dated this 15th day of June 1893.
FREDERICK CHARLES DAVIS BEACHAM