AN IN- PROVED SYSTEM OF PERMANENT ADVERTISEMENT
Year: 1863

page_text: PROVISIONAL SPECIFICATION left by William Edward Gedge at the
Office of the Commissioners of Patents,, with his Petition, on--the
29th April 1863.-A communication from abroad by Basile Victor
Larsonneau, of the Faubourg Saint Martin, Paris, France.
I, 'WILLIAM EDWARD GEDGE, of the Firm of John Gedge and Son, of
No. 11, Wellington Street, Strand, in the County of Middlesex, Patent
Agent, do hereby declare the nature of the said Invention for "AN IN-
PROVED SYSTEM OF PERMANENT ADVERTISEMENT," communicated to me from
abroad by Basile Victor Larsonneau, of the Faubourg Saint Martin, Paris,
France, to be as follows:-
Firstly, in annexing or joining to the coverings, under coverings, sides of
books, portfolios, pocket books, portemonnaies, and other objects, printed
advertisements.
Secondly, in the application of a sheet of printed paper containing adver-.
tisements on to the backs of almanacks (called office or study almanacks) in
this 'case the almanack is to be on a single. face of cardboard, the advertise-
ment sheet occupying the reverse or other side of the cardboard, and where.
it happens that the almanack is printed on both sides of the cardboard;.
the advertisements are to be attached round the edges left in blank by the
almanack, also on articles used in playing cards, also in attaching printed
advertisements to the furnishing of fans and caskets, and in attaching printed
advertisements_to_maps_of_towns,-or-other-maps-or-charts, lamp shades,
pouches for tobacco, albums, and numerous other articles. The substances

page_text: used for taking the impression of such advertisements will be paper, leather,
waxed cloth, or other natural or prepared substances capable of receiving and
retaining impressions. These substances may be of different colors, and the
printing effected in black or other color, or metallic, or in relief, or even
illustrated. The printed papers (or substances) are to be cut to pattern of
the article or space to which they are to be adapted or joined, some are to be
printed on both sides, and may be divided by a line of demarcation (where of
the same size), but this is dependent on the description of article on which they
may be adapted, or to which they may be affixed. This method of advertising
to the hand as it were (the articles above and hereafter to be enumerated,
being subject to be handled) is intended to be adopted,―
Firstly, for portfolios and pocket books of all sizes, either covering them
with paper, leather, or other substance on which advertisements have been
previously printed, either by pasting such printed substance on the insides of
the articles enumerated, or by employing the substance so printed on as the
inaterial for binding, or by placing doubly printed paper on both sides of the
inner compartments, that is to say, paper divided by a line, or blank printed
on each side of such line or blank, so that when pasted on the compartment,
its advertisements appear. on, both sides thereof, or a piece of leather or other
substance may form the compartment, advertisements being previously printed
on both sides thereof. Or, several covers may be placed on reams or other
quantities of paper (note paper, and other), and thus instead of four pages of
advertisements, eight or more may be displayed and addressed to the probablo
wants of those who use the several sorts of paper.
Secondly, for memorandum, or note, or study, or other books of all
dimensions, by either covering them with paper, leather, or other substance
already printed with advertisements, or placing the papers so prepared inside
the cover as guards to the white leaves of paper left for memorandums, or
providing each memorandum book with cover, inside of cover, and guards, of
advertisements.
Thirdly, cigarette paper books should have their covers made of paper
or leather, or other substance (printed previously with advertisements as before
directed) both outside and inside, and extra leaves of printed substance may
be put inside the covers, and the cigarette paper leaves may be divided into
two parts or more, (without dividing the back cover) by printed divisions for
the more effectual display of the advertisements.
Fourthly, as to card cases and pocket tablets, they may be furnished with
advertisements after the manner detailed for pocket books at "Firstly" as
may cigar cases and portemonnais.

page_text: Fifthly, to articles used in playing cards, such as those used in the games of
goose, loto, pope joan, backgammon, or other, by pasting or gluing printed
papers, leathers, or other substances on which advertisements have been pre-
viously printed, and finally, to all articles above enumerated, or articles of
similar description, to which the prepared advertisements may be readily
attached. The method of advertising herein-before set forth differs from all
modes of conveying publicity either collectively or particularly hitherto in use,
uniting in itself every essential quality ensuring a real durable and desirable
publicity.