A Novel and Improved Method or Means to be used for Advertising.
Year: 1889

page_text: Date of Application, 2nd Feb., 1889
Complete Specification Left, 2nd Nov., 1889--Accepted, 7th Dec., 1889
PROVISIONAL SPECIFICATION.
A Novel and Improved Method or Means to be used for
Advertising.
We JOHN HALL and GEORGE SMITH of 16 Paradise Square Sheffield in the County
of York Advertising Contractors, and JAMES FREDERICK BENNETT of Wrights Hill
London Road Sheffield Mathematical Instrument Maker do hereby declare the nature
of this invention to be as follows :-
"
This Invention relates to and consists in the novel application and utilization of
the "Phonograph for out of door or other advertising purposes, such as for
advertising at shop or other doors, at or in railway stations, or in streets, or in or at
other places where advertising to the public is required or may be desirable.
The Phonograph instrument will be placed in such a position that upon being
worked by the manipulator or attendant the advertisement spoken from it will be
easily heard by the public in proximity to it.
The advertisement (or advertisements) the Phonograph is intended to reproduce
and speak or repeat, is first introduced into the instrument in the usual manner,
the words or sounds being impressed on the surface of the phonograin, and on the
instrument being worked the advertisement (or advertisements) will be reproduced
and spoken or repeated as often as necessary to those listening around; thus causing
the same to be in effect a novel and attractive medium for advertising.
Dated this 1st day of February 1889.
BRISTOW HUNT,
Aldine Chambers, High Street, Sheffield, Agent for the Applicants.
COMPLETE SPECIFICATION.
A Novel and Improved Method or Means to be used for
Advertising.
We JOHN HALL and GEORGE SMITH of 16 Paradise Square Sheffield in the County
of York Advertising (Contractors and JAMES FREDERICK BENNETT of Wrights Hill
London Road Sheffield Mathematical Instrument Maker do declare the nature of
this invention and in what manner the same is to be performed, to be particularly
described and ascertained in and by the following statement in writing, that is
to say:-
This Invention relates to and consists in the novel application and utilization
of the phonograph,--by which we mean any instrument which will register, or record
and repeat, sounds, for out of door, indoor, or other advertising purposes, such for
examples as advertising at shop or other doors, at or in railway stations, or in
streets, or in or at other places where advertising to the public is required or may be
desirable.
The phonograph or sound repeating instrument is to be placed in such a position
that upon being worked or started by the manipulator or attendant, the advertisement
spoken or repeated from it will be easily heard by the public or any one in proximity
to it.
Thus for instance the instrument can be placed at a shop door and upon its being
operated by the manipulator or attendant it will speak, or cry, or repeat, the names
and prices or any desirable information as to all or any particular goods or articles
then on sale at or within such shop.
The advertisement (or advertisements) the phonograph or sound repeating instru-
ment is intended to reproduce and speak or repeat, is first introduced into the

page_text: instrument in the usual manner, the words or sounds being impressed on the surface
of the phonogram in the usual way, and on the instrument being worked the
advertisement (or advertisements) will be re-produced and spoken, or repeated, as
often as necessary to those listening around, thus effecting a novel and attractive
medium for advertising.
Having now particularly described and ascertained the nature of our said inven-
tion, and in what manner the same is to be performed we declare that what we
claim is :-
The general application and utilization of a phonograph, or other sound recording
and sound repeating instrument, for effecting advertising in or at outside or inside
places, or streets, or where advertising to the public is required or may be desirable,
substantially in the manner and as is herein before specified, or any analogous
modification thereof.
....