Improved Means for Advertising.
Year: 1890

page_text: Date of Application, 29th Oct., 1890
Complete Specification Left, 2nd Jan., 1891-Accepted, 21st Feb., 1891
PROVISIONAL SPECIFICATION.
Improved Means for Advertising.
JOHN WILLIAM COLLIS, of 92, Gellatly Road, St. Catherine's Park, Hatcham,
London, S.E., Artist, and PHILIPPE AMY LE FEUVRE, of Rose Bank, Florence
Road South, Finsbury Park, London, N., Journalist, do hereby declare the nature
of this invention to be as follows:-
The invention relates to an entirely new method of utilizing the collars and
harness of horses or other animals attached to omnibuses, carts, vans, waggons, cabs
and other vehicles, for the purpose of giving publicity to advertisements designed
and arranged in the various manners and ways hereinafter described, whilst
employed in their daily journeys through streets, roads, squares, and other public
thoroughfares.
The invention is designed in order to render the placing of advertisements on the
collar or other parts of the harness of horses attached to omnibuses, carts, vans,
waggons, cabs and other vehicles practicable, feasible, and one of great utility.
The invention is accomplished by the fixing of an enamelled, corrugated, plain or
fancy, iron, steel, or other plate or plates of a composite, waterproof, flexible or
leather substance, either by screws, rivets, nails, hooks, clips chains, rings, or other
appliances of a similar nature, to the collar or other parts of the harness, in such a
manner as shall accomplish the purpose of this invention in giving publicity, in an
altogether novel manner, to advertisements. The plate or plates used for the
purpose aforesaid can be either the whole or any part of a circular, oval, elliptical,
square, parallelogram octagonal, or other polygonal form, or in the shape of a star
or shield, or parts of a star or shield.
By the invention it is intended that each such plate used for the purpose of this
invention shall be used solely for the purpose mentioned, and which shall be attained
by placing, imprinting, or perforating, letters, characters, diagrams or figures upon
them either by an enamelling process, or by printing, painting, stamping, engraving or
embossing upon it by materials ordinarily used by printers, painters, decorators,
lithographers, or engravers.
It is further claimed for this invention that the composition of the plate or plates,
affixed to, hanging, or otherwise joining the collar or other parts of the harness may
be either of enamelled iron, steel, tin, leather, papier-machie, or of any material of
suitable composition.
October 28th 1890.
JOHN WILLIAM COLLIS.
PHILIPPE AMY LE FEUVRE,
COMPLETE SPECIFICATION.
Improved Means for Advertising.
JOHN WILLIAM COLLIS, Artist, of 92, Gellatly Road, St. Catherine's Park,
Hatcham, S.E., and PHILIPPE AMY LE FEUVRE, Journalist, of Rose Bank,
Florence Road, Finsbury Park, N., do hereby declare the nature of this invention,
and in what manner the same is to be performed, to be particularly described and
ascertained in and by the following statement :-
The invention relates to an entirely new method of utilising the collars, and, or
harness of horses or other animals, attached to omnibuses, carts, vans, wagons, cabs
or other vehicles, for the purpose of giving publicity to advertisements, and is
accomplished by the fixing of an enamelled, corrugated, plain or fancy, iron, steel
[Price 4d.

page_text: or other plate or plates, or compositions, waterproof, flexible or leather substance,
either by screws, rivets, nails, hooks, clips, chains, rings, or other appliances of
a similar nature to the collar or other parts of the harness, as aforesaid.
Having now particularly described and ascertained the nature of our said inven-
tion, and in what manner the same is to be performed, we declare that what we
claim is :-
The combination of a figured or lettered plate or plates, with the collar and, or,
harness of horses, or other animals, attached to omnibuses, carts, vans, wagons, cabs
or other vehicles, in such a manner that the aforesaid plate or plates and collars,
and, or harness combined can be used for advertising purposes, in an effective,
practicable, and unique manner, as herein substantially set forth.
T
1801
JOHN WILLIAM COLLIS.
PHILIPPE AMY LE FEUVRE.
Dated this 1st day or any
JOHN WILLIAM COLLIS.
PHILIPPE AMY LE FEUVRE.