An Improved Method of and Means for Advertising.
Year: 1894

page_text: Date of Application, 9th May, 1894
Complete Specification Left, 9th Feb., 1895-Accepted, 6th Apr., 1895
An Improved Method of and Means for Advertising.
I, ARTHUR WILLIAM HALL, of 28 to 32 Hutton Street, Salisbury Court,
London, County of London, Printer, do hereby declare the nature of this invention
to be as follows:-
;
This my invention has reference to a new and useful method of and means of
advertising the object of the invention being to provide means whereby
advertisements which may be dispatched through the post or otherwise delivered
to householders and others are of such a kind as to induce those persons receiving
such advertisements to keep them; the inference being, that the advertisement
matter displayed upon the card, envelope, label, wrapper, and the like, will be
occasionally perused by persons inspecting the article out of curiosity or from
other motives.
In carrying out my invention, I dispatch by post or other means to householders
and others a card, envelope, label, wrapper, or the like, which may be delivered
separately or together with or containing information or goods. Upon the face of
the card, envelope, wrapper, label or the like, various advertisements are printed;
but a space is reserved upon which is set forth the conditions of a free insurance
policy which entitles the addressee to a stated sum at death, or in some cases,
railway or other accident, fire, or any other contingency against which it is
desirable a person should be insured; the main condition being that the card,
envelope, label, wrapper, or the like, be retained and signed by the addressee for a
stated interval of time.
ינית
1
CM1004
An Improved Method of and Means for Advertising.
I ARTHUR WILLIAM HALL of 28 to 32 Hutton Street, Salisbury Court,
London, County of London, Printer, do hereby declare the nature of this
invention and in what manner the same is to be performed, to be particularly
described and ascertained in and by the following statement :-
This my invention has reference to a new and useful method of and means for
advertising; the object of the invention being to provide means whereby
advertisements which may be dispatched through the post or otherwise delivered
to householders and others are such as to induce those persons receiving the
advertisements to keep them; the inference being, that the advertisement matter
displayed upon the card, envelope, label, wrapper, or the like, will be occasionally
perused by persons inspecting the article out of curiosity or from other motives.
In carrying out my invention I dispatch by post or other means, a card, envelope,
label, wrapper, or the like, to householders and others which may be delivered
either separately or together with or containing information or goods. Upon the
face of the card, envelope, wrapper, label, or the like various advertisements are
printed or otherwise exhibited; but a space is reserved upon which is set forth the
Price 81

page_text: conditions of a free insurance policy which entitles the addressee to a stated sum
at death, or in some cases, railway or other accident, fire, or any other contingency
against which it is desirable a person should be insured; the main condition being
that the card, envelope, label, wrapper or the like, be signed and retained by the
addressee for a stated interval of time.
Having now particularly described and ascertained the nature of my said inven-
tion, and in what manner the same is to be performed I declare that what I
claim is :
(1.) The herein described method of advertising consisting in dispatching a
card, envelope, label, wrapper, or the like, by post or other means and causing
same to be delivered either separately or together with or containing information
or goods, to householders and others; said card, envelope, label, wrapper, or the
like, having advertisements printed or otherwise exhibited upon one face; a space
reserved thereon upon which is set forth the conditions of a free insurance policy,
and a space for the signature of the addressee, all substantially as and for the
purpose hereinbefore set forth.
(2.) The hereindescribed means for advertising consisting of a card, envelope,
label, wrapper, or the like, having advertisements printed or otherwise exhibited
upon one face, a space reserved thereon upon which is set forth the conditions of a
free insurance policy, and a space for the signature of the addressee, all
substantially as and for the purpose hereinbefore set forth.
Dated this 8th day of February 1895.
A. W. HALL.