Improvements in and relating to Advertising.
Year: 1888

page_text: Date of Application, 30th Oct., 1888
Complete Specification Left, 24th July, 1889--Accepted, 28th Sept., 1889
PROVISIONAL SPECIFICATION.
Improvements in and relating to Advertising.
1, WILLIAM BROWNLIE, of James Street, Bridgeton, Glasgow, Lanarkshire,
Lithographer, do hereby declare the nature of my Invention to be as follows:-
This Invention has for its object, and comprises a new mode and means of adver-
tising, by the use and utilization of portable or stationary draught or hanging screens
for that purpose, in a new and improved manner; and which will be very suitable
for being placed in Hotels, Restaurants, Public Houses, Exchanges, Theatres, and
other places of public resort to advertise the goods of Brewers, Distillers, Manu-
facturers, and others in this novel manner, and while the screens may be utilized
for this new purpose, they can be otherwise ornamented with designs as heretofore
in use.
According to this invention, trade labels, or marks or other advertising designs
are placed or incorporated on the surface or surfaces of vertical standing draught
or hanging screens. This can conveniently be done under one arrangement, by taking
the new wall papers or hangings, with ornamental lined or coloured trade labels or
marks in imitation of lithographic or letter press writing or printing, described in
the Specifications of my application for Patent No. 901 January 20 1888, and pasting,
gumming or otherwise attaching these papers over the surfaces of the cloth or fabric
covered draught screens. Or the trade labels or marks or other advertising designs
may be printed or lithographed on paper, cloth, calico, floor-cloth, or equivalent web
material at the same time as they are usually printed and be attached to the frame-
work and be panelled and varnished so as to form the draught screen without an
under-cloth. Or the trade labels or marks may be printed or lithographed in the
form of illuminated or pictorial show cards on separate paper and pasted in spaces
in the designs or over the designs when these are small and would not be injured by
the show card; or the trade labels may be painted or printed in spaces left for them
in the web material to form the screen. And the screens may have different advertise-
ments on opposite sides or surfaces, and be formed in different colours to harmonize
in artistic effect and not take from the ornamentation of the screen while making it
useful as an advertising medium. The names, trade labels or marks of the manu-
facturers or advertisers may be placed on the screens alone, or in combination with
various ornamental or geometrical designs or illustrative Drawings of the articles
being advertised, or of the buildings or manufactories producing them.
Dated this 30th day of Ontahan 1000
W. R. M. THOMSON & Co.,
Agents.
COMPLETE SPECIFICATION.
Improvements in and relating to Advertising.
I, WILLIAM BROWNLIE, of James Street, Bridgeton, Glasgow, Lanarkshire,
Lithographer, do hereby declare the nature of my invention, and in what manner the
same is to be performed to be particularly described and ascertained in and by the
following statement in writing, reference being had to the accompanying Sheet of
Drawings, and to the letters and figures marked thereon, that is to say:
This Invention has for its object, and comprises a new mode and means of adver-
tising, by the use and utilization of portable or stationary draught or hanging screens
for that purpose, in a new and improved manner; and which will be very suitable
for being placed in Hotels, Restaurants, Public Houses, Exchanges, Theatres, and

page_text: other places of public resort to advertise the goods of Brewers, Distillers, Manu-
facturers, and others in this novel manner, and while the screens may be utilized
for this new purpose they can be otherwise ornamented with designs as heretofore
in use.
According to this invention, trade labels, or marks or other advertising designs are
placed or incorporated on the surface, preferably the outer surface, exposed to
general view or it might be both surfaces of vertical standing draught or hanging
screens.
And in order that my said Invention and the manner of performing or carrying
the same into effect or practice may be properly understood, I have hereunto appended
an explanatory Drawing illustrating a perspective back or outside elevation of one
modification or application of my improvements to a vertical standing draught screen
and showing the repeats of a geometrical design with the printed name of a manu-
facturer and the goods he makes advertised in each centre space of the geometrical
figure pattern. This can conveniently be done under one arrangement, by taking the
new wall papers or hangings, with ornamental lined or coloured trade labels or marks
in imitation of lithographic or letter press writing or printing, described in the
Specifications of my application for Patent No. 901 January 20 1888, and pasting,
gumming or otherwise attaching these papers over the surfaces of the screens or the
cloth or fabric covering these. Or the trade labels or marks or other advertising
designs may be printed or lithographed on paper, cloth, calico, floor-cloth, or equivalent
web material at the same time as they are usually printed and be attached to the
frame-work and be panelled and varnished so as to form the draught screen without
an under fabric covering or cloth. Or the trade labels or marks may be printed or
lithographed in the form of illuminated or pictorial show cards on separate paper and
pasted in spaces in the designs, or over the designs when these are small and such as
would not be injured by the show card; or the trade labels may be painted or printed
And the screens
in spaces left for them in the web material to form the screens.
may have different advertisements on opposite sides or surfaces, and be formed in
different colours to harmonize in artistic effect and not take away from the ornamenta-
tion of the screen while making it useful as an advertising medium. The names,
trade labels or trade marks of the manufacturers or advertisers may be placed on the
screens alone, or in combination with various ornamental or geometrical designs, or
illustrative Drawings of the articles being advertised, or of the buildings or manu-
factories producing them.
Having now particularly described and ascertained the nature of my said inven-
tion, and in what manner the same is to be performed, I declare that what I
claim is
First. The constructing or forming of vertical standing draught or banging screens
in which trade lables or marks or other advertising designs are placed or incorporated
on the designs of their surface or surfaces, substantially as and in the manner and
for the advantages herein set forth.
Second. The system or method herein described of printing and utilizing wall
papers, or printed or painted papers or fabrics on the surfaces of vertical standing or
hanging portable screens, consisting in introducing into their designs, trade labels
trade marks or advertisements, substantially as and in the manner herein set forth.
321 T..1.. 1000
W. R. M. THOMSON & Co.,
96, Buchanan Street, Glasgow, Agents.