AN IMPROVED METHOD OF ADVERTISING
Year: 1885

page_text: I GEORGE OWEN BOLLON of 69 St David's Hill, Exeter, in the County of Devon,
Saddle and Harness Maker, do hereby declare the nature of said invention for
AN IMPROVED METHOD OF ADVERTISING to be as follows:-
"
The improved method of advertising which constitutes this invention consists in
allixing advertisements to or printing or otherwise impressing or writing them
upon the inside of envelopes employed for containing and in the transmission of
letters or other documents or parcels.
According to one method of forming an envelope adapted for carrying the said
invention into effect, four folding pieces or wings are employed. These extend
when unfolded from a central piece one face of which constitutes the front of the
envelope
The advertisements are borne on the inside of three of the folded pieces which
when folded form the back of the envelope and upon the inside of the central
piece aforesaid. The wing or piece which is folded upwards from the bottom of
the central piece is provided at opposite sides with perforations. Beyond the
perforations it is made adhesive by which means it is caused to adhere to the two
pieces or wings which are folded inwards from each side of the central piece. The
order of folding and the dimensions of the folding pieces are such that the
presentation of an unfolded edge at either side of the envelope is avoided. The
wing or flap whereby the envelope is finally closed is folded down from the upper
side of the central piece and is made adhesive as ordinarily.
By breaking or tearing the wing or flap last mentioned and detaching at the
perforations aforesaid, the piece which is folded upwards, the advertisements are
exposed to view.
The envelope may be of various shapes and the order of folding the folding
pieces or wings of the envelope and the position of the perforations inay be varied.
01
T
1000
W. LLOYD WISE,
Per F. J. Brougham,
Applicant's Agent.

page_text: I, GEORGE OWEN BOLLON, of 69 Saint Davids Hill, in the City and County of
Exeter, Wholesale Stationer, do hereby declare the nature of this invention, and in
what manner the same is to be performed, to be particularly described and
ascertained in and by the following statement:—
The improved method of advertising which constitutes this invention consists in
affixing advertisements to, or printing, inscribing or otherwise representing them
upon, the inside of envelopes such as are employed for transmission of letters and
other documents or parcels.
According to one mode of shaping an envelope adapted for carrying my invention
into effect, four folding pieces or wings are employed. These, when the envelope
is as yet unfolded, extend outwards from a middle piece the outer face of which
constitutes the front of the envelope.
The advertisements are borne on the inner face of three of the folding pieces
and on the inner face of the middle piece from which, as aforesaid, they extend.
At opposite sides the wing or piece which is intended to be folded upwards
from the bottom of the middle piece is perforated and, beyond the perforations, it
is made adhesive.
In folding the envelope, the side wings are preferably first folded, the bottom
wing is next folded on the back of the side wings and is caused to adhere to them
by the adhesive portions before mentioned. The flap or upper wing is then folded
downwards and made to adhere in the usual way.
When the envelope is opened by breaking or tearing the upper flap and
detaching at the perforations the bottom wing so as to enable it to be folded back,
the advertisements on the bottom wing are exposed to view. If now the side
wings be folded back, the advertisements borne by them are also exposed to view.
Referring to the accompanying sheet of illustrative drawings, Figs. 1, 2 and 3
represent different views of an advertising envelope shaped according to one
method of carrying my said invention into effect.
Fig. 1 represents the envelope in an unfolded state, the face presented being that
which is to form the inside.
Fig. 2 represents the back of the envelope as folded. Fig. 3 represents the
interior of the envelope after having been folded and broken open.
From the middle piece or portion a extend outwards, while the envelope is as
yet unfolded as shown at Fig. 1, the two side wings b and 6, the bottom wing c
and the upper wing or closing flap d. Advertisements are intended to be printed
or otherwise represented on the inner faces of the middle piece a and of the
wings b, b and c. At opposite sides the wing c is perforated, and the triangular
pieces e beyond the perforations are made adhesive by the application thereto of
gum or other adhesive matter. The flap d is also made adhesive as ordinarily.
In an envelope of the form illustrated, the wings b, b' are first folded inwards;
the wing c is then folded upwards over them and made to adhere thereto. The
flap d is folded lastly in the usual manner to close the envelope-which then
appears as shown at Fig. 2. It is opened by breaking or tearing the flap d. The

page_text: wing c is next to be detached at the perforations and the triangular adhesive
portions e remain adhering to the outer faces of the wings b, b. These latter are
then opened outwards as seen at Fig. 3. The advertisements are thus exposed to
view after extraction of the letter or other document or parcel transmitted in the
envelope.
At Figs. 4, 5 and 6 are represented views of a modified form of advertising
envelope. The views represented correspond to the views Figs. 1, 2 and 3 of the
form of envelope above described.
Under this modification the wings b and b¹ are perforated. Adhesive matter is
applied to the wing c towards the edge thereof so that when the wings b, b¹ have
been folded inwards and the wing c upwards, the adhesive portion of the latter
lies upon the backs of the triangular pieces e of the wings b, b¹. The envelope is
finally closed by the adhesive flap d. At Fig. 3 the positions of the various parts
of the envelope are seen as when the envelope has been broken open and opened
out to expose the advertisements.
The shape and size of envelopes designed according to my said invention for
advertising may be varied, as also may be the order of folding the different
members of which an envelope is composed.
Having now particularly described and ascertained the nature of my said
invention, and in what manner the same is to be performed, I declare that what
I claim is
The use as a means of advertising, of envelopes bearing advertisements internally
and constructed or shaped substantially as herein before described and illustrated
at Figs. 1 to 3 inclusive of the accompanying sheet of drawings, and also as
herein before described and shown at Figs. 4 to 6 of the accompanying sheet of
drawings, or any mere modification.
Dated this 15th day of October A,D. 1885.
W. LLOYD WISE,
46, Lincoln's Inn Fields, London, W.C.,
Applicant's Agent.