Year: 1888

page_text: Date of Application, 20th Jan., 1888
Complete Specification Left, 10th Oct., 1888
Complete Specification Accepted, 16th Nov., 1888
I, WILLIAM BROWNLIE, of James Street, Bridgeton, Glasgow, Lanarkshire,
Lithographer, do hereby declare the nature of my invention to be as follows:-
This Invention has for its object a new or improved mode and means of advertising
by the use and utilization of wall papers for that purpose, in a new and improved
manner, and which would be very suitable, and advantageous to many people having
places of public resort, and also manufacturers and others desiring their advertisements
to be shown in these places; the former most likely having no objections to such
advertisement papers on their walls which might really advertise the goods they sold,
while the latter would be very willing to supply and pay the price of the paper and
papering of the premises as a means of getting the goods they manufactured or
traded in advertised and sold, besides being otherwise advantageous to the public
generally.
These advertisements might consist of designs of ornamental lined or coloured trade
labels, in imitation of lithographic or letterpress writing or printing in the various
plain and ornamental styles used for advertising labels and purposes generally, either
alone or in combination with various ornamental designs of the articles being
advertised, or of the buildings and manufactories producing them, and embellished in
ornamental style or colour which would harmonize with the designs of wall papers
used. And the designs of wall papers used would also be modified, so as to leave
spaces in them for the said advertisements being printed on the ground colour of the
paper; and the advertisements would preferably be disposed so as to be as informal
as possible, that is now and again alternating or zigzag ways with the patterns in the
different rows or repeats of the designs in the paper, and so as to rather add to than
take from the beauty of the designs of the wall papers on which they were printed,
being subdued to harmonize in colour and design to the paper.
D
31

page_text: Improvements in and relating to Advertising.
1, WILLIAM BROWNLIE, of James Street, Bridgeton, Glasgow, Lanarkshire,
Lithographer, do hereby declare the nature of my invention and in what manner
the same is to be performed, to be particularly described and ascertained in and by
the following statement in writing, reference being had to the accompanying Sheet of
Drawings, and to the letters and figures marked thereon, that is to say :-
This Invention has for its object a new or improved mode and means of advertising
by the use and utilization of wall papers for that purpose, in a new and improved
manner, and which will be very suitable, and advantageous to many people having
places of public resort, and also manufacturers and others desiring their advertisements
to be shown in these places; the former most likely having no objections to such
advertisement papers on their walls which might really advertise the goods they sold,
while the latter would be very willing to supply and pay the price of the paper and
papering of the premises as a means of getting the goods they manufactured or
traded in advertised and sold, besides being otherwise advantageous to the public
generally.
These advertisements might consist of designs of ornamental lined or coloured trade
labels, in imitation of lithographic or letterpress writing or printing in the various
plain and ornamental styles used for advertising labels and purposes generally, either
alone or in combination with various ornamental designs of the articles being
advertised, or the trade marks or the buildings and manufactories producing them,
and embellished in ornamental style or colour which would harmonize with the designs
of wall paper used and be capable of being printed along with them. And the
designs of wall papers used would also be modified, so as to leave spaces in them for
the said advertisements being printed on the ground colour of the paper; and the
advertisements would preferably be disposed so as to be as informal as possible, that
is now and again alternating or zigzag ways with the patterns in the different rows
or repeats of the designs in the paper, and so as to rather add to than take from the
beauty of the designs of the wall papers on which they were printed, being subdued
to harmonize in colour and design to the paper.
And in order that my said Invention and the manner of performing or carrying
the same into effect or practice may be properly understood, I have hereunto appended
an explanatory Drawing, illustrating one modification or application of my improve-
ments as applied to an ornamental geometrical character of design of wall paper or
paper hanging, and showing one complete repeat of the Design in the width and
length of the wall paper. The dotted lines 1 1 indicate the edges or width of the
paper and the design, while the space between the dotted lines 2
rather more than one repeat of the Complete Design in the longitudinal direction of
the paper. This design shows two large octagonal figures in line across the width,
and alternate square figures in the centre formed by and in the centre between the
octagonal figures. The large octagonal figures are utilized in accordance with this
2 indicates

page_text: invention to place a circular trade label in the centre, that shown in the Drawing
being the name and address of the advertiser using the invention, with the trade
mark T in the middle, and having the trade mark T alone in the centre of the small
square figure, these being repeated in the design throughout the whole of the wall
paper. This is only given as one example and adaptation of the invention to one
design of wall paper, which may be printed in every variety of colour and design to
the taste of the designer, the ornamental geometrical figure being only here shown for
the simplicity and ease in representing this new mode of advertising in wall papers.
Having now particularly described and ascertained the nature of my said
invention, and in what manner the same is to be performed, I declare that what
I claim is :-
First. The system, or mode and means, of utilizing wall papers, or equivalent wall
hangings, for advertising by introducing into their Designs, trade labels, trade
marks, or advertisements, substantially as or in the manner, and for the purposes and
advantages herein described in reference to and shown in the accompanying
Drawing.
Second. In the manufacture of wall papers, the designing of these so as to incor-
porate into and print along with the design on said paper, trade labels, trade marks, or
advertisements, substantially as or in the manner and for the purposes and advantages
herein described in reference to and shown in the accompanying Drawing.
Date is on day over 1000.
W. R. M. THOMSON & Co.,
96, Buchanan Street, Glasgow,
Agents for the Applicant
W. R. M. THOMSON & Co.,
96, Buchanan Street, Glasgow,
Agents for the Applicant