Improvements in Advertising Apparatus.
Year: 1894

page_text: Date of Application, 22nd June, 1894
Complete Specification Left, 22nd Mar., 1895-Accepted, 27th Apr., 1895
TROVISIONAL SPECIFICATION.
Improvements in Advertising Apparatus.
We, WILLIAM TIMNS, Stevedore and RICHARD SMITH, Rigger and Erector,
both of Wheetman Street, Greenwich, do hereby declare the nature of this invention
to be as follows :-
This invention relates to an improved apparatus for advertising purposes, and is
intended to provide an arrangement which will bring the advertisements prominently
before the notice of the public.
use.
The apparatus consists of an imitation of the mast and rigging of a ship, made to
any desired scale, suitable for use in shop windows or on a large scale for outdoor
The mast is furnished with a cross tree supported in the usual manner, from
which is suspended a number of cross bars. These carry a series of letters forming
the advertisement, the letters being stamped or cut out of metal or other suitable
material, and fixed to a rod or frame to prevent them swinging loosely. The mast
is fixed to a stand or base, and has at its lower end a box containing clockwork, or
for the larger apparatus a small motor of any suitable construction. On the mast
at the upper part
fitted a frame and a ball connected with the clockwork or
motor, which revolves it slowly. On this ball a pictorial or other advertisement
is placed, each part of which is thus turned round to the front as the ball
revolves.
On top of the mast an arrow is fitted to indicate the direction of the wind,
or a flag may be attached on which a further advertisement can be placed. The
mast is supported by stays connected to the base and the ends of the cross tree are
fastened in a similar manner. The cross bars are also connected together, and to
the base, the whole forming a strong and compact apparatus, which will exhibit a
prominent advertisement.
Dated this 21st day of June 1894
GEO. H. RAYNER,
37, Chancery Lane, London, W.C., Agent for the Applicants.
COMPLETE SPECIFICATION.
Improvements in Advertising Apparatus.
We, WILLIAM TIMNS, Stevedore, and RICHARD SMITH, Rigger and Erector,
both of Wheetman Street, Greenwich, do hereby declare the nature of this
invention, and in what manner the same is to be performed, to be particularly
described and ascertained in and by the following statement :-
-
This invention relates to an improved apparatus for advertising purposes, and is
intended to provide an arrangement which will bring the advertisements prominently
before the notice of the public.
The apparatus consists of an imitation of the mast and rigging of a ship, made
to any desired scale, suitable for use in shop windows or on a large scale for
outdoor use. The mast is furnished with a cross tree or trees supported in the usual
manner, from which is suspended a number of cross bars. These carry a series of
letters forming the advertisement, the letters being stamped or cut out of metal or
other suitable material, and fixed to a rod or frame to prevent them swinging
loosely. The mast is fixed to a stand or base, and has at its lower end a box

page_text: containing clockwork, or for the larger apparatus a small motor of any suitable
construction. On the mast at the upper part is fitted a frame and a ball connected
with the clockwork or notor, which revolves it slowly. On this ball a pictorial or
other advertisement is placed, each part of which is thus turned round to the front
as the ball revolves.
On top
of the mast an arrow is fitted to indicate the direction of the wind, or a
flag may be attached on which a further advertisement can be placed. The mast
is supported by stays connected to the base and the ends of the cross tree are
fastened in a similar manner. The cross bars are also connected together, and to
the base, the whole forming a strong and compact apparatus, which will exhibit a
prominent advertisement.
In order that the invention may be more clearly understood, reference is had to
the accompanying drawing, which illustrates the arrangement in elevation.
On the stand or base A, which is of any suitable size and material, is fitted the
mast head 13 projecting upwards for a convenient height, according to the size of
the apparatus employed. At the base of the must is fitted the box C for con-
taining the clockwork or other motor for operating the advertisements. At the
upper end of the mast the ball D is fitted, serving to carry pictorial or other
advertisements of any desired description. This ball is carried loosely, and is
capable of revolving, being connected to the apparatus in the box C, which causes
it to turn slowly in either direction, bringing the different parts of the advertisement.
or different advertisements successively into view.
Below this ball the most serves to carry the cross trees E and Et, which are
fitted to the mast in the usual way, or in any other suitable manner.
These cross
trees support the advertisement frames e carrying the advertising device stamped
from metal or other suitable material, the letters of which are connected together
by the cross rods el. The frames e may swing from the cross trees, but the letters
are prevented from swinging loosely. The cross trees E and E' are connected to
the mast by the stays F and F, and to the base by the stays and which prevent
the advertisement frames from moving loosely.
The mast is also secured to the base by the stays b. The flag G is attached to
the upper extremity of the mast, and a suitable advertisement is placed upon this,
thus utilising all the available advertising space.
Having now particularly described and ascertained the nature of our said inven-
tion, and in what manner the same is to be performed, we declare that what
we claim is: -
(1.) An improved advertising apparatus, consisting of imitation ships mast
and rigging, fitted to a suitable base, furnished with cross trees from which
advertisements are suspended, a rotating ball and a suitable motor for revolving
the said ball slowly, substantially as described and shown and for the purposes
specified.
(2) An improved advertising apparatus, consisting of imitation ships mast and
rigging, fitted to a suitable base, furnished with a cross tree or trees, from which is
suspended a series of letters, connected together by a frame, a ball at the upper
part of the mast carrying advertisements, and a clockwork or other motor at the
base of the mast revolving the said ball, substantially as described and shown and
for the purposes specified.
(3.) The improved advertising apparatus, in the form of ships mast and rigging,
provided with cross trees, advertisement frames, revolving ball, and clockwork or
other motor, constructed and operating substantially as described and shown in the
accompanying drawing and for the purposes specified.
1 1007
GEO. H. RAYNER,
37, Chancery Lane, London, Agent for the Applicants.