Year: 1887

page_text: Date of Application, 13th Apr., 1887
Complete Left, 11th Jan., 1888
Complete Accepted, 17th Feb., 1888
HERBERT CONQUEST ALDOM Byfield Vicarage Road Leyton E. Artist do hereby
declare the nature of this invention to be as follows:-
An Improved Method of Advertising in Public Conveyances by utilizing the
vibration of a train or other vehicle in motion to produce movement in an advertise-
ment placed in said vehicle or in any such part of an advertisement as may be desired
by means of watch springs, elastic or other means.

page_text: HERBERT CONQUEST ALDOM The Elms Leigh, Essex Artist, do hereby declare
the nature of this invention and in what manner the same is to be performed, to be
particularly described and ascertained in and by the following statement :-
An Improved Method of Advertising in Public Conveyances, or Elsewhere. The
Improvement claimed by the Inventor lies in the fact that up to the present all
advertisements displayed in Public Conveyances-Trains, Omnibusses, Cabs, or in
any place where by reason of the traffic movement is felt, have been of a simple
character attracting no special attention by any movement on their part, or by the
movement of any part of the said advertisements, excepting in such cases where
electricity or clockwork are employed. In the Improved Method of Advertising,
advertisements or any parts of such advertisements may be made to move by a simple
mechanical arrangement and in this respect the Inventor claims an improvement on
all existing methods of advertising.
Principle. Accompanying all vehicles in motion or in the neighbourhood of heavy
traffic, a vibratory sensation is experienced. It is the utilization of this vibration as a
motor power that the Inventor claims to have originated, and it is this power upon
which he relies to give movement to advertisements displayed by the Improved Method.
Application. Advertisements displayed in Railway Trains, Stations, Omnibusses, Cabs
are generally made of sheet iron and fastened flatly on the surfaces where they are
exhibited. In the improved method, advertisements are made in such a manner as to
leave a space between the advertisement and the surface to which it is attached, for
the play or free movement of a piece, or pieces of spring, but in respect of length and
breadth of the same dimensions as the advertisement itself. The pieces of spring may
be of any length and fastened on any part of the advertisement as may be desired,
and it will be found that when the vibration or tremulous motion following the
movement of the vehicle in which it is placed or consequent on the traffic of vehicles
near which it may be that the springs will receive these vibrations and from their
nature accent and continue them even after the moving cause may have ceased.
Should the advertisement display a head, and it be desired to make the eyes of the
advertisement move, the eyes would be removed making a mask of the face, and either
those or some similar secured to the inside ends of two lengths of spring which would
be long enough to extend from the corresponding holes in the advertisement to that
part near, or on the edge where it may be desired to fasten the outside end of the
spring. The springs secured in the manner and places referred to, it will be seen that
the 'eyes' fastened to the inside ends will come at the back of the mask, and appear,
one at each of the apertures from which they had been taken, and on the advertisement
being placed in any of the positions described the eyes will tremble, or vibrate with
every movement to which the advertisement is subjected. It is needless to quote
instances of the application of the Principle. The instances may be varied. It is the
Principle the Inventor desires to protect.

page_text: Having now particularly described and ascertained the nature of my said Invention,
and in what manner the same is to be performed I declare that what I claim is.
(1) An Improvement upon all existing means of advertising in Public Conveyances,
or in such places where by reason of the Traffic any vibration or movement is felt.
(2) The utilization of the vibration of vehicles in motion or in such places as
referred to, to produce movement in an advertisement, or in any parts of such
advertisements.
(3) The use of spring of the nature of watch spring as the mechanical means by
which the said vibrations are used, as already described.
Dated this Tenth day of January 1888.