IMPROVEMENTS IN MOVING ADVERTISEMENTS to be as follows:
Year: 1884

page_text: I, HERBERT YOUNG DICKINSON, of Enbridge, Newbury, Berkshire, Engineer, do
hereby declare the nature of my Invention for "IMPROVEMENTS IN MOVING
ADVERTISEMENTS to be as follows:-
"
I utilise the shaking motion of railway carriages, omnibuses, tramway cars and
other vehicles, also of steam ships and other vessels to produce either a change in
the advertisements exhibited therein, or, by a shaking or oscillating movement,
calling the attention of travellers more prominently to the said advertisements.
I accomplish this object by various means. One method I adopt is to place on
the panel or other convenient part of the vehicle or ship a plate or plates, each
suspended by a spiral wire or wires, which plates are caused to move from side to
side by the motion of the vehicle or ship. In front of these plates is another
plate with perforated letters shewing the advertisement desired to be exhibited.
The action of the oscillating or shaking movement of the vehicle or ship causes
the back plate to play to and fro, thus calling the attention of the travellers to
the advertisement displayed by the perforated letters in the front plate. The
back plate can also be coloured in different ways, so as to give additional
prominence to the advertising letters. In some cases I attach to the panel a sinall
pendulum connected to an arm which works in teeth round the edge of a circular
plate, causing this plate to revolve. On it are displayed the required advertisements,
coloured or plain. In front of this arrangement I place a plate with one or more
holes cut in it, so that, as the circular back plate revolves, these advertisements
are exposed to the eye in turn through the said hole or holes. I also sometimes
combine these two methods and use both the spiral wires and the pendulum to
shew one or more series of advertisements. In some cases I use a bent tube
of glass or other suitable material, which tube I partially fill with mercury or
some other heavy fluid. This fluid being caused to move from side to side pushes
up alternately one of two floats which move the plates as above described. “I also
sometimes use sand similarly as it is used in a sand glass, only with the glasses
multiplied, so that when one is empty the motion of the vehicle or ship causes a
partial revolution, thus making the advertising plate shew different faces. I also
sometimes use a " see saw "which is also acted on by the motion of the vehicle or
ship to attain the same end. I wish it to be understood that I do not confine
myself to the above described methods of displaying "Moving Advertisements
but adopt any suitable method of utilising the oscillating or shaking movement of
vehicles and ships for the aforesaid purpose.

page_text: I, HERBERT YOUNG DICKINSON of Enbridge, Newbury, Berkshire, Engineer, do
hereby declare the nature of my Invention for "IMPROVEMENTS IN MOVING
ADVERTISEMENTS and in what manner the same is to be performed, to be
particularly described and ascertained in and by the following statement :-
"J
I utilise the shaking motion of railway carriages, omnibuses, tramway cars, and
other vehicles, also of steamships and other vessels, to produce either a change in
the advertisements exhibited therein, or, by a shaking or oscillating movement,
calling the attention of travellers more prominently to the said advertisements.
I accomplish this object by various means. One method I adopt is to place on the
panel or other convenient part of the vehicle or ship a plate or plates each
Buspended by one or more spiral or other wire or wires, or other suspenders, which
plates are caused to move from side to side by the motion of the vehicle or ship.
In front of each of these plates is another plate with perforations either in one
or more of the letters composing the advertisements, or in a device, such as for
example, a star. The action of the oscillating or shaking movement of the vehicle
or ship causes the movable plate to play to and fro, thus calling the attention of
the travellers to the advertisements displayed by the perforated letters or devices in
the front plate. The shaking plates can also be coloured in different ways so as to
give additional prominence to the advertising letters or devices. Figs. 1 and 2 in
the Drawings shew an example of how I propose to carry out my Invention, they
being representations of the front plates of the advertisements. a is the plate on
which is displayed the desired advertisement. b, b, are the letters with perforations
through which the shaking plate is seen moving by the observer. In Fig. 2
is shewn a star as an example of another way of calling attention to the
advertisement, which device may be used either with or without perforations in
the letters. The star is marked c. In some casos, especially in large advertisements,
I make the shaking plate in two or more pieces, each being suspended separately.
It will be obvious that many combinations of colours and of various devices can be
utilised to display the advertisements and call attention to them. Fig. 3 shewa
part of the shaking plate e, with a portion of the front plate removed as far as dd;
f is one of the suspenders of the shaking plato. g, g, is part of the back plate of
the apparatus.
In some cases I attach to the back plate or panel a pendulum connected with an
arm which works in teeth round the edges of a circular plate, causing this plato
to revolve. On it are displayed the required changing advertisements, coloured
or plain. In front of this arrangement I place a plato on which the main
advertisement is displayed, which plate has one or more boles cut in it, so that as
the circular back plate revolves by the action of the pendulum, the moving parts
of the advertisement are exposed to the eye in turn through the said hole or holes.
Figs. 4 and 5 shew this method. a (Fig. 4) is the front plate on which is displayed
the main advertisement, and in which is cut a hole h. In Fig. 5, 9, 9, is the back
plate or panel, to which is attached by the pin i, the arm 1, connected with the
pendulum k. The pendulum is moved by the oscillation or shaking of the vehicle
or ship, and the arm pushes round the wheel by means of teeth in its
circumference. The wheel can be painted or covered with various devices,
which shew in turn through the orifice as the wheel is moved round. I also
sometimes combine both of these methods and use both the suspenders and the
pendulum to shew one or more series of advertisements.

page_text: In some cases I use a bent tube of glass or other suitable material, which tube
I partially fill with mercury or some other heavy fluid. This fluid, being caused
by the shaking motion to move from side to side pushes up alternately one of
two floats which move the plates as above described.
I also sometimes use sand similarly as it is used in a sandglass, only with the
glasses multiplied, so that when one is empty the motion of the vehicle or ship
causes a partial revolution, thus making the advertising plate shew different faces.
I also sometimes use a "see saw," which is also acted on by the motion of the
vehicle or ship to attain the same end.
I wish it to be understood that I do not confine myself to the above described
methods of displaying "Moving Advertisements, but adopt any suitable method
to attain the same end, and
Having now particularly described and ascertained the nature of my said
Invention and in what manner the same is to be performed I declare that what
I claim is the utilisation of the shaking or oscillating motion of vehicles and ships
for the purpose of displaying "Moving Advertisements" substantially as herein
before described.