Year: 1888

page_text: 1 EDWARD WALPOLE BUNTING of Nos. 35, 36, and 37 Redcross Street E.C.
Printer do hereby declare the nature of this invention and in what manner the
same is to be performed, to be particularly described and ascertained in and by
the following statement :-
This Invention has for its object to ensure the direct delivery of one or more
advertisements into the hands of the public and thus secure attention thereto at a
nominal cost.
To effect this I utilize the second page, and if desired the upper portion of the third
page of what is technically known as a double numbered duplicate counter bill head
or shop head by printing or placing thereon one two or more advertisements of
persons or firms distinct from and other than the proprietor or proprietors of the bill
head or shop head whereon such advertisement or advertisements appear.
One advantage of so rendering a double numbered duplicate counter bill head or
shop head a medium for separate and independent advertisement is that such counter
bill head may become a source of income by letting the second page and also if desired
the upper portion of the third page to other persons or firms for the purpose of distinct
and separate advertisement thereon.
A second advantage is that the distinct and separate advertisement or advertisements
inserted on the second page are ensured a direct and extensive circulation amongst
the public as such duplicate counter bill or shop heads are largely used by drapers,
grocers and others. It is therefore obvious that as each customer receives a bill of the
item or items purchased numerous copies of such distinct and separate advertisement
or advertisements will be distributed daily without any additional trouble or expense
to the advertiser or advertisers.
A third advantage is that owing to the fact that such separate and distinct advertise-
ment or advertisements are printed or placed on the back of a statement of account
in which the purchaser is directly interested and which is frequently preserved for
future reference such advertisement or advertisements is or are much more likely to be

page_text: attentively perused and considered than if printed and distributed as an ordinary
circular or inserted amongst many others in a newspaper or journal or otherwise
circulated in any of the ordinary and well known methods.
A fourth advantage lies in the very great economy attending such improved system
of advertising which is far cheaper and at the same time far more direct and effective
than any of the ordinary modes of advertising.
It is therefore obvious that my improved system of advertising combines the three
essential advantages of simplicity utility and economy.
Having now particularly described and ascertained the nature of my said inven-
tion and in what manner the same is to be performed I declare that what 1
claim is.
1. As a novel system of advertising utilizing the second page of a double numbered
duplicate counter bill head or shop head by printing or placing thereon one two or
more advertisements of persons or firms distinct from and other than the proprietor
or proprietors of such counter bill head so as to render the second page of the
latter an effective and economic medium for advertising in the manner hereinbefore
specified.
2. As a novel system of advertising utilizing the upper portion of the third page
of a double numbered duplicate counter bill head or shop head by printing or placing
thereon one two or more advertisements of persons or firms distinct from and other
than the proprietor or proprietors of such counter bill head so as to render such upper
portion of such third page a medium for advertising in the manner hereinbefore
described.
Dated this 26th day of July 1888.
ELT & Co.,
33, Southampton Buildings, Holborn, London,
Agents for the Applicant.