Year: 1885

page_text: I JOSEPH FRANCIS PEASLEY of No. 79 Brunswick Street Fitzroy in the Colony
of Victoria, Photographer, do hereby declare the nature of this Invention to be as
follows:-
This Invention has for its object to provide novel means for arresting attention
and directing it to advertizements.
Its essential feature lies in the use of a pointer or indicator made preferably in
the shape of a man's arm, the index finger pointing in succession to a series of
objects or subjects placed around it to which it is desired to direct attention.-In
addition to the man's arm as a means of directing attention his eyes may also be
made to move. The necessary intermittent motion to the arm (and also to the
eyes (if they be moveable) is imparted preferably by clockwork although other
means of obtaining such movement may be used if desired-The motions of the
arm and the eyes may be more or less frequent and reach to a greater or less
distance as desired. The objects or subjects to which attention is to be drawn may*
be more or less numerous and may be written painted or otherwise represented on
a dial plate or on some material such as Cardboard behind the dial plate which in
this latter case would have spaces cut out of its face in order to shew the object or
subject behind it. For the purpose of keeping the dial plate and operating
mechanism clean I prefer to cover the former with a sheet of glass and enclose the
latter in a case. I will now describe my invention more particularly with reference
to a case, such as I have mentioned enclosing clockwork which gives motion at
intervals to a pointer (which I will presume to be a representation of the arin of a
man) and which also gives simultaneous motion to the representation of the eyes
of the man, although I would have it understood that I am not necessarily confined
to the arm and eyes of a man as other figures may be used in their stead for the
same purpose. The arm and the eyes may make a perfect rotation in say six
movements, but it is evident that it is a mere matter of arrangement to make them
rotate in either a greater or less number of movements and to regulate the lapse of
time between each movement The subject matter to which attention is desired
may be written or printed on a ring of cardboard behind the dial plate and have
vacant spaces between each Exhibit, but as I have already stated these are not
necessary conditions to the successful working of my Invention as the vacant spaces
inay be filled up with notices and the subject matter may be on the face of the dial
DQ.71

page_text: plate itself. Below this part of my contrivance I may provide a well for receiving
ordinary advertizing slides or panels.
In the particular form of my Invention I now describe, to better define the
nature of my Invention, the casing or box containing the mechanism has a glass
cover behind which is a dial in the centre of which is a space disclosing the figure
of a man and surrounding this are advertizing spaces Ordinary advertizing slides
are placed in a groove or well at the lower part of the apparatus and are provided
with doors in the casing at suitable part or parts for access to the interior-The
arm of the central figure rotates intermittently by reason of its being affixed upon
and actuated by a spindle to which the necessary motion is imparted, preferably
by clock mechanism, such as is well known. The eyes of the central figure are
caused to rotate simultaneously with the arm by reason of their having at their
back toothed pinions gearing with a toothed wheel which gears with a toothed
pinion secured upon the spindle which supports the arm. The object or subject
matter to be exhibited in the advertizing spaces is printed upon a ring of Card-
board or of any other suitable material and if the vacant spaces were filled with
other objects or subjects they could be exhibited by simply turning round the
Cardboard ring a sufficient distance for the purpose. Different advertizements
may be printed on its back to those on its front so that it may be reversed and of
course one may be substituted for another at will.
The lower advertizing space or well may be provided with a series of slides
having advertizements.on both sides.

page_text: I JOSEPH FRANCIS PEASLEY of No. 79 Brunswick Street Fitzroy in the Colony
of Victoria Photographer do hereby declare the nature of this invention and in
what manner the same is to be performed, to be particularly described and ascer-
tained in and by the following statement:-
This invention of an improved advertising contrivance has been devised for the
purpose of arresting peoples attention and directing it to certain information
which it is desired to desseminate. Its essential feature lies in the use of a pointer
or indicator made preferably in the shape of a man's arm which points in succession
to a series of objects or subjects placed in a circle around it, and to which it is
desired to direct attention. In addition to the man's arm as a means of directing
attention, his eyes are also made to move simultaneously with and in the same
direction as the arm. The necessary intemittent motion to the arm and the eye is
imparted preferably by clockwork as is well understood, although other means may
be used as a substitute therefor. The motions of the arm and the eye may be
more or less frequent, and to a greater or less distance as the inclination of the
owner or the necessities of the case may demand. The objects or subjects to which
attention is to be drawn may be more or less numerous, and may be written
painted or otherwise represented on a dial plate, or some material such as card-
board behind the dial plate, which in this latter case would have spaces cut out of
its face in order to show the object or subject on the cardboard behind it For the
purpose of keeping the dial plate and clockwork clean I cover the former with a
sheet of glass and enclose the latter in a wooden case.
In order however that my invention may be clearly understood I will now refer
to the drawings hereto attached, which represent one form of my invention viz:-
a case such as I have described enclosing clock work which gives motion at intervals
to a pointer (which in this instance is represented as the arm of a man) and which
also gives simultaneous motion to the eyes of a man, although I would have it
understood that I am not necessarily confined to the arm and eye of a man, as
other figures may be used in their stead and for the same purpose. I will be seen
that I have represented the arm and the eye as making a perfect rotation in six
movements, but it is evident that it is a mere matter of arrangement to make
them rotate in either a greater or less number of movements, and to regulate the
lapse of time between each movement. It will be seen, also that I have the subject
matter to which attention is desired as being written or printed on a ring of card-
board behind the dial plate, and as having vacant spaces between each exhibit, but
as I have already said, these are not necessary conditions to the successful working
of my invention as the vacant spaces may be filled, and the subject matter may be
on the face of the dial plate itself. Below this part of my contrivance I provide a
well for receiving ordinary advertising slides or panels.
Figure 1 shews a front view of my improved advertising contrivance.
Figure 2 a back view shewing the interior of the case.
Figure 3 a side view.
Figure 4a horizontal section at the line a a Figure 1 and—
Figure 5 a vertical section shewing the means of communicating motion to the
eyes of the figure represented in the centre.

page_text: In these Figures A is the casing or box having a glass cover A7, behind which is
a wooden or metallic dial in the centre of which is a space A¹ disclosing the figure
of a man, and surrounding this are advertising spaces A. A³ are ordinary
advertising slides placed.in a groove or well below the above. A and A* are
respectively the side and back doors of the casing. A is the front frame which
holds the glass cover A'. The arm As of the central figure rotates intermittingly
by reason of its being affixed upon and actuated by the spindle B to which the
necessary motion is imparted preferably by clock mechanism B₁ such as is well
known. The eyes A° of the central figure are caused to rotate simultaneously
with the arm by reason of their having at their back the toothed pinions B³
gearing with the toothed wheel B³, which gears with a toothed pinion B secured
upon the spindl B, which supports the arm. The object or subject inatter to be
exhibited in the advertising spaces A³ is printed upon a ring C of cardboard or of
any other suitable material and if the vacant spaces were filled with other objects
or subjects they could be exhibited by simply turning round the cardboard ring a
sufficient distance for the purpose. Different advertisements may be printed on its
back to those on its front, so that it may be reversed at will, and of course one
may be substituted for another. C¹are buttons for securing the ring in its place.
The lower advertising space may be provided with a series of slides. A³ having
advertisements on both sides.
Having now particularly described and ascertained the nature of my said
invention and in what manner the same is to be performed I declare that what
I claim is
1. An advertising contrivance consisting essentially of a central arm pointing in
succession to a series of objects or subjects arranged in a circle around it sub-
stantially as herein described and explained and as illustrated in my drawings.
2. An advertising contrivance as above claimed in which the eyes of a figuro
preferably those of a man are also caused to rotate intermittingly with and follow
the direction of the arm whether such advertising contrivance be provided.with
lower advertising slides, or not substantially as herein described and explained and
as illustrated in my drawings.
3. The use and application of clock work to advertising contrivances of the kind
herein described and explained in which the arm of a central figure is or the arın
and the eyes of a central figure are made to rotate intermittingly so as to point, or
point and look towards a series of advertising spaces in succession, substantially, as
herein described and explained.
Dated this twenty-third day of July, One thousand eight hundred and