Year: 1898

page_text: Date of Application (in United Kingdom), 8th Dec., 1893
We, PIERRE AUGUSTE GANACHEAU, of 75, Rue Vallier, Paris, in the Republie
of France, Advocate, and LEON GAMOTOT, of 27, Villa Chaptel, Paris aforesaid,
Commercial Agent, do hereby declare the nature of this invention and in what
manner the same to be performed, to be particularly described and ascertained
in and by the following statement:―
The invention relates to a clothes' hook, hat peg, or analogous apparatus, used
to suspend garments or similar objects, combined with apparatus for effecting
an automatic publicity, and so attracting the attention of the public by the
appearance of an advertisement of some kind, produced by the simple act of sus-
pending a garment or other article.
We have represented such an apparatus on the drawing annexed to this
specification, in which
Fig. 1 is a face view, and
Fig. 2 is a side view.
The piece A upon which the articles are to be suspended, is in one piece with
a lever a, capable of turning about an axle a¹ mounted upon a support B, fixed
upon a board carrying the whole.
At the free end of the lever a, is attached a rod D, which is also attached to a
lever E, fulcrummed at e upon the support B. At the other extremity of this
lever, is attached a cord F, which, passing over a guide pulley f, mounted upon
the support B, is wound up on a pulley G, to which it is attached. This last-
named is in one with a pulley of larger diameter H, and both are mounted upon
an axle carried by the support B.
To the large pulley H are attached two cords h, h, which extend upwards, and
pass over two guide pulleys I, I, mounted upon an axle i, conveniently carried by
the board C. These cords are then brought down, and are attached to the lower
side of a frame J. This frame J, which is formed of a bent metal rod, is guided,
at its sides, in the rings jj, and it carries, besides, the grooved pieces j¹, j¹, in
which a card or placard hearing any inscription for the purpose of publication,
is inserted.
A spring K, which is fixed to the lever a, tends to return it to its normal position,
when no articles are hung upon the hook A.

page_text: The displacement of this latter is limited by the size of the opening in a
cover plate L, through which the lever a passes.
This plate L encloses the whole mechanism. In some cases, special stops may
be employed. The mechanism is regulated in such manner that when the clothes'
hook is not supporting any object, and is in position 1, the frame J and its placard
will be in its lowest position, as will be seen from the drawing.
It will be understood that if an object be suspended from the hook A, this
latter will be brought to position 2; the lever a rocks, and draws up, by the rod 1,
the short end of the lever E. This lever, by the cord F, causes the rotation of the
pulley G, and consequently of the pulley H, and this last pulls upon the cords h, h,
which are wound on the pulley H, and thus cause the raising of the frame. As
this frame, with its placard, is raised above the board, the attention of the person
who hangs, say, his coat on the hook, is necessarily attracted, but as soon as
the coat is removed, the spring K returns the parts to their normal position, and
the placard disappears.
It will be seen that the clothes' hook alone gives no indication of advertizing
until it is utilized, and the placard will only appear when some object is hung
on the hook. This assures an absolutely certain publicity, and which forcibly
attracts attention.
The advertising clothes' hook being thus described, we may here remark that we
reserve the right to apply thereto any constructional modifications not affecting
its principle; thus, we reserve to ourselves the right to employ with such clothes'
hooks any other mechanisms suitable to produce the appearance of a placard
under the same conditions. The piece A need not necessarily be made to oscillate;
it might also be moved vertically along a guide.
We might also replace the placard by any suitable object, and make the placard
or object shoot out either upwards or downwards, or at the sides of the board or
support or it would be possible to have several placards appearing simul-
taneously.
Having now particularly described and ascertained the nature of our said
invention and in what manner the same is to be performed, we declare that what
we claim is :--
1. An apparatus comprising means for hanging up articles of wearing apparel
or other objects, and means for advertising, in which the part for carrying the
object is movable, and is connected with an advertisement or advertisements con-
tained within the apparatus, in such a manner that when the object is suspended
from the part, its weight will cause the advertisement to appear automatically at
top or at bottom, or at the sides, or on all sides at once, the advertisement dis-
appearing also automatically when the object is removed from the part, as herein
shown and described.
2. As means for carrying out the invention claimed in Claim 1, a suspending
piece a for the clothes or other objects capable of oscillating on a fulcrum ¹,
and controlled by a spring K, a pulley H connected through a pulley G fast
therewith, cord F, lever E, and rod, D, with the piece a, a frame J for carrying an
advertisement, connected with the pulley H by the cords h, h, which pass over
guide pulleys I, I, all combined and operating as herein shown and described,
and for the purpose set forth.
3. The general arrangement of the apparatus, and the different details of con-
struction as herein described with reference to the accompanying drawing.
Dated this 8th day of December 1908
NEWTON & SON,
Agents for the Applicants.