Improvements in Advertising, and in Means and Appliances therefor.
Year: 1890

page_text: Date of Application, 12th Dec., 1890
Complete Specification Left, 1th Sept., 1891-Accepted, 17th Oct., 1891
PROVISIONAL SPECIFICATION.
Improvements in Advertising, and in Means and Appliances therefor.
I, JESSIE FARWELL, of Parkstone, in the County of Dorset, Draper, do
hereby declare the nature of my said invention to be as follows:-
The object of my invention is to effect certain improvements in advertising, and
in means and appliances for rendering the same economical as well as attractive and
effective.
In carrying out my invention, I make use of a small portable cabinet or box,
which may be conveniently suspended in any suitable position, where the advertise-
ments are likely to be readily seen.
The case is sometimes constructed with a recess or cavity. At the back of this
cavity or opening, I fit a looking glass. In or upon the upper part of the case I
fit a clockwork movement, with suitable means for winding up and stopping the
working of the same, as required. The stopping attachment is preferably placed
on the right hand side of the case for convenience.
In the recess or opening, I suspend the advertisements or articles to be
exhibited. These may consist of cards, boxes, transparencies, or other articles,
upon which the advertisements are printed or otherwise indicated; or of jewellery
or other articles to be exhibited. The hook or other connection, by which it is
suspended, is attached to any one of the revolving axles of the clockwork, whereby
the article exhibited is caused to revolve. The article is also reflected in the
looking glass at the same time.
In some cases I dispense with the looking glass, and mount two revolving sets of
advertisements in the opening, both being caused to revolve by means of suitable
connections with the mechanism.
Dated 12th December 1890.
GEO. DOWNING,
8, Quality Court, London, W.C., Agent for Applicant.
COMPLETE SPECIFICATION.
Improvements in Advertising, and in Means and Appliances therefor.
I, JESSIE FARWELL, of Parkstone, in the County of Dorset, Draper do
hereby declare the nature of this invention and in what manner the same is to
be performed, to be particularly described and ascertained in and by the following
statement:-
The object of my invention is to effect certain improvements in advertising, and
in means and appliances for rendering the same economical, as well as attractive,
and effective.
In carrying out my invention I make use of a small portable cabinet or box which
may be conveniently suspended in any suitable position where the advertisements
are likely to be readily seen.
The case is sometimes constructed with a recess or cavity. At the back of this
cavity or opening I fit a looking glass. In or upon the upper part of the case I fit
a clockwork movement, with suitable means for winding up and stopping the work-
ing of the same as required. The stopping attachment is preferably placed on the
right hand side of the case for convenience.
In the recess or opening, I suspend the advertisements or articles to be exhibited.
These may consist of cards, boxes, transparencies, or other articles, upon which the
advertisements are printed or otherwise indicated, or of jewellery or other articles
PS21

page_text: to be exhibited. The hook or other connection, by which it is suspended, is
attached to any one of the revolving axles of the clockwork, whereby the article
exhibited is caused to revolve. The article is also reflected in the looking glass at
the same time.
In some cases I dispense with the looking glass, and mount two revolving sets of
advertisements in the opening, both being caused to revolve by means of suitable.
connections with the mechanism.
And in order that my said invention may be particularly described and ascer-
tained reference is hereby made to the accompanying drawings in which similar
letters of reference indicate corresponding parts.
Figs. 1, 2 and 3 show three several methods of carrying out my invention.
In Fig. 1 the case a containing the clockwork is suspended from the roof bor
other suitable part of the window or other part of the building. A hook c is
screwed or otherwise attached to one of the spindles of the clockwork from which
hook a hanging support d having several arms or other attachments e, is suspended,
the goods to be exhibited are attached to these arms in any suitable manner rotary
motion being communicated thereto by the clockwork mechanism in the case a.
Fig. 2 shows the case a supported on a shelf for other suitable part of the
premises. In this arrangement a shaft having any number of suitable shelves /
attached thereto is screwed to one of the spindles of the clockwork mechanism the
goods for advertisement, being, placed upon the shelves.
In Fig. 3 an arrangement is shown in which the driving mechanism is enclosed
in a hexagonal, octagonal or other shaped drum having any suitable number of
openings for exposing the goods which goods are suspended or otherwise supported
and revolved. A shelf m may also be fitted at the top as shown.
I do not confine myself to the arrangements shewn as many other variations may
be made without departing from the main feature of my invention.
Having now particularly described and ascertained the nature of my said inven-
tion, and in what manner the same is to be performed, I declare that what I
claim is :-
1. The combination and arrangement of clockwork mechanism fitted with means
and appliances by which advertisements, pictures, photographs, boxes or any article
to be exhibited, may be made to revolve in the manner and for the purposes sub-
stantially as herein before described and shewn on the drawings.
2. The improvements in advertising and in means and appliances therefor sub-
stantially as herein before described and illustrated by the drawings.
GEO. DOWNING,
8, Quality Court, London, W.C., Agent.
GEO.
DOWNING,
8, Quality Court, London, W.C., Agent.