Improvements in Show Cards, Tickets, and Labels or other Means for Displaying Velvets, Velveteens, or other Fabrics.
Year: 1895

page_text: Date of Application, 5th Oct., 1895
Complete Specification Left, 28th Apr., 1896-Accepted, 20th June, 1896
PROVISIONAL SPECIFICATION,
Improvements in Show Cards, Tickets, and Labels or other Means
for Displaying Velvets, Velveteens, or other Fabrics.
RICHARD JAMES NELSON RUSDEN 17 Lansdowne Road, Didsbury in the
County of Lancashire, Buyer, do hereby declare the nature of this invention to be
as follows:-
My said invention relates to improved means of displaying velvets, velveteens
& other fabrics. At present it is the practise to display or ornament such goods
by means of a picture of a figure printed on paper the skirt or the skirt & other
parts of the clothing being cut out & the material being placed under the picture,
so as to show thro' its cut out portion the said material. In order to increase the
effect it has been attempted to imitate the folds in the fabric by means of appended
slips of paper or by means of actual folds in the fabric. According to my
invention, I produce the said fold indications by the aid of pressing or embossing,
with a die, block or other means or by printing on the material itself in color or
colors the formation of the folds & imitations of the trimmings. These productions
of the folds in imitation or ornamentation gives an appearance of reality not
obtainable by other means & also enables the purchaser to judge better of the
material when made up & draped & hanging in folds.
Dated this Fourth day of October 1895.
RICHARD JAMES NELSON RUSDEN.
CUMI LEIE DI PITI
Improvements in Show Cards, Tickets, and Labels or other Means
for Displaying Velvets, Velveteens, or other Fabrics.
I RICHARD JAMES NELSON RUSDEN, of 17 Lansdowne Road, Didsbury, in
the County of Lancaster, Buyer, do hereby declare the nature of this invention
and in what manner the same is to be performed to be particularly described and
ascertained in and by the following statement and accompanying drawings
-
My said invention relates to improved means for displaying velvets, velveteens
and other fabrics.
a
At present it is the custom to display such goods by means of a picture of
figure printed on paper or pasteboard, the skirt, jacket or other part or parts of the
clothing being cut out of the paper and the material placed beneath so as to show
through the cut out portions or blanks in the paper or pasteboard. In order to
increase the effect and take away from the deadness of the even surface of the
velvet or other fabric, it has been attempted to imitate the folds in the fabric by
means of appended or attached slips of paper or by actual small folds or crimps in
the fabric.
According to my invention I produce the said fold indications in the fabric, by
pressing or embossing the indications by means of a prepared die or block, or by
printing on the material in colour or colours or in metallic effects the formations of
the folds and imitations of the trimmings. The said stamped, embossed or printed
•

page_text: indications of the folds and ornamentations give an appearance of reality and
artistic vraisemblance not obtainable by the former means and enable the purchaser
to judge better how the material will look when made up into a garment or when
draped and hanging in folds.
The invention will be better understood by a reference to the annexed sheet of
illustrative drawings to which I will refer in the course of the following more
particular description.
Fig. 1 represents a piece of fabric marked a, say for instance a piece of velvet or
velveteen, stamped or embossed by a die or block so as to give indications which
will represent folds or markings. The block or die may be of any suitable
material and is cut, moulded or otherwise manufactured so that the prominent
stamping parts press down and flatten the pile of the velvet or fabric or otherwise
indent or mark it at the darkened or lined parts marked a¹ in the drawing. The
sunk portions of the die or block leave the fabric or pile untouched at the parts
marked a² and the contrast between those stamped and unstamped portions of the
fabric, that is to say between the surfaces a¹ and a' gives the appearance of folds
when the piece of fabric is combined with the partly printed and partly cut out
figure on paper, which delineates and shows the shape and fashion of the garment.
The edges of the embossing portions of the block may be sharp or rounded as
desired so as to give correspondingly sharp or soft outlines to the fold indications.
Fig. 2 shows a piece of paper or pasteboard marked upon which is printed or
otherwise produced a figure of a fashionably dressed lady. The portions of the
figure which appear a dead black in Fig. 2 are cut out and removed. Now it will
be evident that if I take the stamped piece of velvet shown in Fig. 1 and place it
behind the partly printed and partly cut out figure blank in Fig. 2 1 obtain the
result shown in Fig. 3. The piece of fabric a is firmly secured to the back of the
paper or pasteboard picture b and the stamped or embossed portions of the fabric
show through the cut out blanks representing the body and sleeves of a lady's
jacket. The markings a³ now assume their proper value relatively to the shape of
the garment and indicate folds in a very pleasing and artistic manner.
The jacket
is delineated in the actual stuff of which it may be made and the fold indications
are designed and produced by the die to correspond to the shape of the garment
and to the pose of the figure representing the wearer. The figure may be coloured
and the printed portions of the dress such for example as the yoke or collar c and
the skirt might be tinted to correspond or harmonise with the colour of the
stamped velvet. I might also use colour or metallic paints such as bronze or gold
in conjunction with the stamping or embossing die or block to accentuate or enrich
the stamped fold indications or I might print trimmings or ornamentations upon the
velvet or fabric in colour or in metallic effects from the embossing block or from
an auxiliary block. In a picture or display card of the indicated nature, the
displayed backing might consist of one or of more fabrics, illustrating different
garments or parts of garments.
For example the yoke or collar e might be cut out of the paper and a backing
of stamped fabric inserted to show the material from which it might be made,
while the skirt a might also be cut away and a backing of similarly treated but
different fabric, or fabric of a different colour inserted to illustrate the skirt.
My invention is applicable in the production of show cards, tickets or labels.
Having now particularly described and ascertained the nature of my said inven-
tion and in what manner the same is to be performed I declare that what I
claim is..
1. The improved mode of displaying velvets, velveteens and other fabrics by
stamping or embossing indications of folds trimmings and markings upon the
fabric by a die or other suitable instrument and combining the said stainped or
embossed fabric with a partly cut out show card, ticket or picture substantially as
hereinbefore described and shown.
2. Stamping or embossing indications of folds trimmings or markings upon

page_text: velvets, velveteens and other fabrics by the means, for the purposes, and
substantially as herein before set forth.
3. The improved show card, ticket, label or means for displaying velvets,
velveteens and other fabrics, consisting of a printed or otherwise produced picture
of a figure having parts cut away, in combination with a backing or backings of
velvet, velveteen or other fabric, stamped, embossed or pressed with indications of
folds trimmings or markings, designed or modelled to correspond to the shape of the
garment and position of the figure, substantially as described and shown.
THIS n day
αμπ του.
For the Applicant,
E. K. DUTTON & Co.,
5 John Dalton Street, Manchester, Chartered Patent Agents.