AN IMPROVED MEANS OF ADVERTISING to be as follows:-
Year: 1884

page_text: I, JOSEPH ENTWISLE of 163 Whalley Road, Accrington in the County of Lancaster
Cotton manufacturer, do hereby declare the nature of my invention for "AN
IMPROVED MEANS OF ADVERTISING to be as follows:-
"
The object of this invention is to provide a card, sheet or book in a handy form
for reference, and divided into columns with appropriate headings by means of
which a merchant or other person in trade will be enabled to communicate to his
customers by means of the public papers, the prices current for the day of his goods,
without any other person (not in possession of such card, sheet or book) being
enabled to obtain any information from such advertisement.
The headings and contents of the various columns will be subject to variation
according to the business carried on, but the principle or system will always be the
same.
For example, one column will contain the private marks of the merchant; a second
the private marks, cues and meanings entrusted to certain of his customers with
their names and addresses; a third the name of the paper or advertising medium;
a fourth the cues; a fifth the meanings of the marks and cues combined; and a
sixth private marks and cues entrusted to the merchant by his customers, and their
meanings.
Then upon seeing an advertisement in a certain newspaper, headed with the
private mark of the merchant and followed by the marks and cues of the customers,
any of his customers, entrusted with such marks and cues will be enabled, by
referring to his card, sheet, or book, to read the prices current for the day of the
goods or articles in which he is interested, whilst the same advertisement will
convey no intimation whatever to any other person not in possession of the card
sheet or book containing the private marks and cues and their meanings, at the
same time that an advertisement addressed to one class of the merchant's customers
will convey no information to another class of the same merchants customers, who
are not in possession of the same private mark and cues.
The improved card sheet or book therefore will provide a ready and secret means-
for a merchant to communicate with his customers without enlightening persons
not in possession thereof, and thus trade will be greatly facilitated, and the
necessity for correspondence by post or telegraph will be considerably reduced.
1 1
2
GEORGE DAVIES,
Agent for the Applicant.

page_text: COMPLETE SPECIFICATION.
I JOSEPH ENTWISLE of 163 Whalley Road Accrington in the County of
Lancaster Cotton Manufacturer, do hereby declare the nature of my invention for
AN IMPROVED MEANS OF ADVERTISING and in what manner the same is to be
performed, to be particularly described and ascertained in and by the following
statement:-
The object of this invention is to provide à card, sheet or book in a handy form
for reference and divided into spaces or columns with appropriate headings, by
means of which a merchant or other person in trade will be enabled to communi-
cate to his customers by means of the public papers the prices current for the day
of his goods, without any other person, not in possession of such card, sheet or i
book, being enabled to obtain any information from such advertisement.
The headings and contents of the various spaces or columns will be subject to
variation according to the business carried on, but the principle or system will be
always the same.
Suppose for example that a merchant who sells particular classes of yarns 1
(40 and 50 twist, and .40 50 and 60° weft) wishes to avail himself of my
improved system, and that he selected the letter Ⓐ to represent his name, he
would furnish his customers with a price current card in the following form.
Then upon seeing an advertisement in a certain newspaper headed with the
private mark ⒶA of the merchant and followed by the marks and cues corre-
sponding with the list, any of his customers entrusted with such marks and cues
will be enabled, by referring to his card, sheet or book to read the prices current
for the day of the goods or articles in which he is interested. If for instance the
advertisement was as follows " Ⓐ" Hld-14c" his customers would know by
referring to their cards that his current prices for the day were 8*1 for 40' twist

page_text: and 9 for 50 weft, whilst the same advertisement will convey no intimation
whatever to any other person not in possession of the card sheet or book containing
the private marks and cues and their meanings, at the same time that an advertise-
ment addressed to one class of the merchants customers will convey no information
to other classes of the same merchants customers who are not in possession of the
same private marks and cues.
The improved card, sheet, or book therefore will provide a ready and secret means
for a merchant to communicate with his customers without enlightening persons
not in possession thereof and thus trade will be greatly facilitated and the necessity
for correspondence by post or telegraph will be considerably reduced.
Having now particularly described and ascertained the nature of my said
invention and in what manner the same is to be performed I declare that what
I claim is
The improved means of advertising prices current which are intelligible only to
persons in possession of the card, sheet, or book containing the marks and cues and
their meanings substantially as and for the purposes hereinbefore set forth and
described.

page_text: I, JOSEPH ENTWISLE of 163 Whalley Road, Accrington in the County of Lancaster
Cotton manufacturer, do hereby declare the nature of my invention for "AN
IMPROVED MEANS OF ADVERTISING to be as follows:-
"
The object of this invention is to provide a card, sheet or book in a handy form
for reference, and divided into columns with appropriate headings by means of
which a merchant or other person in trade will be enabled to communicate to his
customers by means of the public papers, the prices current for the day of his goods,
without any other person (not in possession of such card, sheet or book) being
enabled to obtain any information from such advertisement.
The headings and contents of the various columns will be subject to variation
according to the business carried on, but the principle or system will always be the
same.
For example, one column will contain the private marks of the merchant; a second
the private marks, cues and meanings entrusted to certain of his customers with
their names and addresses; a third the name of the paper or advertising medium;
a fourth the cues; a fifth the meanings of the marks and cues combined; and a
sixth private marks and cues entrusted to the merchant by his customers, and their
meanings.
Then upon seeing an advertisement in a certain newspaper, headed with the
private mark of the merchant and followed by the marks and cues of the customers,
any of his customers, entrusted with such marks and cues will be enabled, by
referring to his card, sheet, or book, to read the prices current for the day of the
goods or articles in which he is interested, whilst the same advertisement will
convey no intimation whatever to any other person not in possession of the card
sheet or book containing the private marks and cues and their meanings, at the
same time that an advertisement addressed to one class of the merchant's customers
will convey no information to another class of the same merchants customers, who
are not in possession of the same private mark and cues.
The improved card sheet or book therefore will provide a ready and secret means
for a merchant to communicate with his customers without enlightening persons
not in possession thereof, and thus trade will be greatly facilitated, and the
necessity for correspondence by post or telegraph will be considerably reduced.

page_text: I JOSEPH ENTWISLE of 163 Whalley Road Accrington in the County of
Lancaster Cotton Manufacturer, do hereby declare the nature of my invention for
AN IMPROVED MEANS OF ADVERTISING and in what manner the same is to be
performed, to be particularly described and ascertained in and by the following
statement :-
The object of this invention is to provide a card, sheet or book in a handy form
for reference and divided into spaces or columns with appropriate headings, by,
means of which a merchant or other person in trade will be enabled to communi-
cate to his customers by means of the public papers the prices current for the day
of his goods, without any other. person, not in possession of such card, sheet or
book, being enabled to obtain any information from such advertisement.
The headings and contents of the various spaces or columns will be subject to
variation according to the business carried on, but the principle or system will be
always the same.
Suppose for example that a merchant who sells particular classes of yarns
(40 and 50 twist, and 40 50 and 60. weft) wishes to avail himself of my
improved system, and that he selected the letter: CⒶCD to represent his name, he
would furnish his customers with a price current card in the following form.
Then upon seeing an advertisement in a certain newspaper headed with the
private mark (A) of the merchant and followed by the marks and cues corre-
sponding with the list, any of his customers entrusted with such marks and cues
will be enabled, by referring to his card, sheet or book to read the prices current
for the day of the goods or articles in which he is interested. If for instance the
advertisement was as follows "Ⓐ.” 11d—14c." his customers would know by
referring to their cards that his current prices for the day were 81 for 40° twist
ע

page_text: and 9d for 50' weft, whilst the same advertisement will convey no intimation
whatever to any other person not in possession of the card sheet or book containing
the private marks and cues and their meanings, at the same time that an advertise-
ment addressed to one class of the merchants customers will convey no information
to other classes of the same merchants customers who are not in possession of the
same private marks and cues.
The improved card, sheet, or book therefore will provide a ready and secret means
for a merchant to communicate with his customers without enlightening persons
not in possession thereof and thus trade will be greatly facilitated and the necessity
for correspondence by post or telegraph will be considerably reduced.
Having now particularly described and ascertained the nature of my said
invention and in what manner the same is to be performed I declare that what
I claim is
The improved means of advertising prices current which are intelligible only to
persons in possession of the card, sheet, or book containing the marks and cues and
their meanings substantially as and for the purposes hereinbefore set forth and
described.