Improvements in Advertising Devices.
Year: 1892

page_text: Date of Application, 7th Mar., 1892
Complete Specification Left, 7th Dec., 1892-Accepted, 7th Jan., 1893
PROVISIONAL SPECIFICATION.
Improvements in Advertising Devices.
I, WALTER JUBB, of No. 5, Victoria Road, Barnsley, in the County of
Yorkshire, Manufacturer, do hereby declare the nature of this invention to be as
follows:-
My invention relates to improvements in advertising devices, and its special
objects are to accentuate the perspicuity of names such as those of railway
stations, by combining with the letters forming them, in certain special ways,
suitable advertisement-matter.
It is a matter of common experience that, as a result of the enormous develop
ment of station-advertisements by the exhibition of placards and other wall
advertisements, the names of the stations are virtually buried to the extent of it
being perfectly impossible for a stranger to readily pick them out as the train in
which he is travelling draws up to the platform or passes through the station.
In carrying my invention into effect, I arrange the letters themselves skeleton-
wise i.e. the central portion of the lines of the letters especially of the wider parts
are recessed or cut away, and the advertisement-matter is arranged therein. This
latter can be effected in any suitable way, either by printed slips, name plates or
movable letters. The arrangement of the advertisement matter may be varied
according to taste or the special opportunities of the case. If preferred it may
all stand behind a covering plate, its words shewing through suitable perforations
in the latter. These letters may either be fixed upon the walls of the station, or
suspended from or fixed to suitable supports.
According to a modification of my invention, I arrange for the imposition,
upon a suitable coloured surface, of the letters forming the name of the station.
These letters will be built up of repititions of advertisement-matter, special
attention being given to effect the maximum contrast of colour in the above
mentioned ground of letters.
Dated this 5th day of March 1892.
PHILLIPS & LEIGH,
Agents for the Applicant.
COMPLETE SPECIFICATION.
Improvements in Advertising Devices.
I, WALTER JUBB, of No. 5, Victoria Road, Barnsley, in the County of York,
Manufacturer, do hereby declare the nature of this invention and in what manner
the same is to be performed, to be particularly described and ascertained in and
by the following statement :-
My invention relates to improvements in advertising devices, and its special
objects are to accentuate the perceptibility of names such as those of railway
stations, by combining with the letters forming them, suitable advertisement matter
in certain special ways.
It is a matter of common experience that, as a result of the enormous develop-
ment of advertising at stations, by the exhibition of placards, showcards, posters
and the like, the names of the stations are virtually buried to the extent of its
being perfectly impossible for a stranger to readily pick them out as the train in
which he is travelling draws up to the platform or passes through the station.

page_text: In carrying my invention into effect, I arrange the letters themselves skeleton-
wise, i.e., the central portion of the lines of the letters, especially of the wider
parts, are recessed or cut away, and the advertisement matter is arranged therein.
This latter can be effected 'in any suitable way, either by printed slips, name plates
or moveable letters. The arrangement of the advertisement matter may be varied
according to taste or the special opportunities of the case. If preferred, it may
all stand behind a covering plate, its words shewing through suitable perforations
in the latter. These letters may either be fixed upon the walls of the station, or
suspended from or fixed to suitable supports.
In order that the invention and the means by which it is to be carried into
practical effect may be thoroughly understood, I will now describe it and them in
detail, referring in so doing to the accompanying figures which are to be taken as
part of this Specification and read therewith.
Fig. 1, is a front elevation; and Fig. 2, a section on the line 2-2 thereof
omitting the advertisement blocks, of an N constructed as required by the present
invention.
a is the skeleton frame of the letter; and a', a flange projecting inwardly, from
the front edge thereof. The letter illustrated is what is known as a block
letter, ie, one which has all its limbs of the same width. Consequently the
invention can be advantageously applied to all of them.
b, b are the advertisements.
My invention does not confine me in respect of the means by which the letters
and words of one of these advertisements are held together, for any means or device
may be made use of.
According to the one illustrated, the advertisement itself is printed or lettered
upon the face of a moveable block c. d, d are filling pieces. Both blocks and
filling pieces are of the same depth. e, e are covering plates one to each limb.
Holes e¹, e', corresponding in position and size, to the area of the advertisements,
are cut in them. Each plate fits within its respective limb behind the flange a',
conceals the filling pieces, holds the advertisement plate or block in place and
allows the advertisement to be seen through its holes.
Instead of printing or lettering direct upon the face of the block, I may, use a
moveable plate and pack it up from behind in any convenient way.
C
When the advertisements are printed or lettered upon plates, the latter may, be
made fast to the covering plates by any devices such as pivotted catches or turn-
buckles, in which case the blocks c and filling, pieces d may both be dispensed with.
The blocks c and the holes el are both shewn as diamond shaped. They may,
however, be of any shape, and there may be any number of them according to the
size of the limb or to the number of advertisements.
I have shewn one covering plate to each limb. This may be found to be a
more convenient arrangement in the case of a large letter, than having only one
plate, but it is a matter of detail to' be settled according to the circumstances of
each particular case or class of cases.
The flanges al may be made more readily perceptible by being coloured or
illuminated.
Having now particularly described and ascertained the nature of my said inven-
tion and in what manner the same is to be performed, "I declare that what "I
claim is
#
1. An advertising device consisting of a skeleton or hollow limbed letter and one
or more blocks, sheets or plates having each one" or more advertisements thereon
fitted within the limb or limbs of the letter.
15.
2. An advertising device consisting of a skeleton or hollow limbed letter, one or
more blocks, sheets or plates having each one or more advertisements thereon
fitted within the limb or limbs of the letter, and a covering plate or plates.
3. Forming a word, or words by, suspending from or fastening to a common

page_text: support, letters and advertisements combined as claimed in either of the foregoing
claims.
Dated this 7th day of December 1892.
PHILLIPS & LEIGH,
22, Southampton Buildings, Chancery Lane, W.C.,
Agents for the Applicant.