Improvements in the Method of and Means for Displaying Advertisements.
Year: 1898

page_text: Date of Application, 12th Jan., 1800
Complete Specification Left, 21st June, 1898-Accepted, 13th Aug., 1898
ומניסשלומנו, נnnn
Complete Specification Left, 21st June, 1898-Accepted, 13th Aug., 1898
PROVISIONAL SPECIFICATION.
Improvements in the Method of and Means for Displaying
Advertisements.
I, GEORGE SMITH, of 30, Mytton Street, Hulme, Manchester, in the County of
Lancaster, Electrician, do hereby declare the nature of this invention to be as
follows:
This invention consists in a novel or improved method of displaying advertise-
ments and in improved arrangements or combinations of apparatus for this pur-
pose.
The improved apparatus consists of a transparency or several transparencies of
circular or other form each fixed to or forming the front side of a light case contain-
ing an incandescent electric lamp or more than one, the back of the case forming
preferably a reflector, and of a portable storage battery connected to the electric
lamp or lamps by means of wires furnished with a switch or with switches. The
case or cases is or are arranged to be attached to the chest or back or both parts
of a person who carries the storage battery in a pocket of his coat or a satchel.
The switches are preferably of the kind closing the circuit when a button is pressed
and opening the same by spring action when the button is released. Where
several electric lamps are used in the same case, they have globes of different
colours.
The cases are of such size that the person carrying them can move about freely
on the side walks without interfering with the locomotion or comfort of other foot
passengers. While so walking about, he intermittently presses the switch button
or buttons, thereby lighting up the transparency or transparencies with one colour
or with different colours, attracting the attention of the public, more particularly
in the evening, and thus bringing the advertisement to the notice of the public.
1000
Improvements in thе mесhou or and means for Displaying
Advertisements.
I, GEORGE SMITH, of 20, Ashburton Road, North Shore, Blackpool, formerly
of 30, Mytton Street, Hulme, Manchester, in the County of Lancaster, Electrician,
[Price 8d.1

page_text: do hereby declare the nature of this invention, and in what manner the same is
to be performed, to be particularly described and ascertained in and by the fol-
lowing statement: --
This invention consists in a novel or improved method of displaying advertise-
ments and in improved arrangements or combinations of apparatus for this purpose.
The improved apparatus consists of a portable transparency or several trans-
parencies constructed as hereinafter described and containing each an electric in-
candescent lamp or more than one and of a portable storage or other battery con-
nected to the electric lamp or lamps by means of wires and furnished with a switch
or with switches. The transparencies form the front side or other sides of light
cases of circular, rectangular, polygonal or other shape, and may be fixed to the
cases but are preferably in the form of exchangeable slides, of which one or several
may be used to form the front or sides of the case, each containing an advertise-
ment. The slides or transparencies may be formed of glass, gelatine, celluloid
or other transparent substance, and may be unicoloured or variegated, and the
advertisements thereon may be opaque so as to show black on a coloured ground,
or the ground may be opaque and the advertisement transparent, or both may be
transparent and of different colours.
The back of the case preferably forms a reflector for the lamp or lamps. These
may be made with globes of different colours or have exchangeable coloured shades
of glass or other transparent substance.
The case or cases is or are arranged so as to be readily attached, suspended or
otherwise affixed to the chest or to the back or to other parts of the person who
carries the advertising apparatus. The battery may be carried in the coat pocket
or a satchel, or may be arranged inside the portable advertisement case or in any
other convenient manner.
The battery or circuit is provided with a switch or with switches for the electric
incandescent lamp or lamps, so as to light up or extinguish the same at the option
of the bearer of the apparatus, the switches being preferably of the kind which
close the circuit when a button is pressed and open the circuit by the action of a
spring when the button is released, but other kinds of switches may be used.
The cases are strapped or attached by suitable means to the person carrying
them and are of such size that he can move about freely. While so walking about
he intermittently for longer or shorter periods presses the switch button or buttons
or their equivalent thereby lighting up the transparency or transparencies with
one colour or with different colours in succession and attracting the attention of
the public, more particularly in the evening and thus bringing the advertisement
to the notice of the public.
In order that my invention may be fully understood I have hereunto appended
a sheet of drawings showing one form in which my invention may be carried out.
Figure 1 showing the apparatus with the transparency removed from the case,
Figure 2 a front view and Figure 3 a cross-section of the case.
In the form of apparatus represented the case is formed of metal and circular
in form, the rim a forming a frustrum of a cone, with a concave reflector b of
silvered glass inserted in front of the metal back of the case. The front c is formed
of a transparent material, white glass for instance, containing the advertisement.
Inside the case the electric incandescent lamp d is arranged, supported by the
wires which are respectively connected by the wire el to the battery e and
by the wire f to the bell push switch f, the latter being connected to the other
pole of the battery in such a manner that when the button of the push is pressed,
the circuit is closed and the lamp lit. The case is suspended by a strap g from
the neck of the carrier, so as to be on his chest; the wires e¹ and f¹ may be carried
under the coat to the battery e and the latter carried in the coat pocket. When
the button is pressed the transparency is lit up.
As stated hereinbefore, the case may have any other suitable form instead of a
circular one, and several lamps connected by wires to a battery and furnished

page_text: with kind of switches for lighting and extinguishing them may be used in. the
same case.
I am aware that transparencies lit up by electric lamps have been used before
for advertising, and do not claim the use of electrically lit transparencies for
advertising in general; but having now particularly described and ascertained
the nature of my said invention and in what manner the same is to be performed,
I declare that what I claim is:-
1. The method of displaying advertisements by means of a portable case or of
portable cases carried by a person on the chest or back or on other parts of the
person and containing each an electric lamp or more than one and having trans-
parent fronts or sides containing the advertisement, and lighting up the trans-
parencies by means of a battery and a switch or switches carried by said person
substantially as hereinbefore described.
2. The improved arrangement of portable apparatus for displaying advertisement
which consists in the combination of a case or of cases having each a transparent
face or sides containing the advertisement exposed to view, an electric incandescent
lamp or lamps contained in the case, a battery for producing the current, a switch
or switches for controlling the illumination, and means for strapping or attaching
the apparatus to a carrier substantially as hereinbefore described.
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1000
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R. J. URQUHART,
57, Barton Arcade, Manchester,
Harrington Chambers, 24, North John Street, Liverpool,
Consulting Engineer and Patent Agent.