IMPROVEMENTS IN MEANS FOR ADVERTISING
Year: 1876

page_text: LETTERS PATENT to Henry Jacob Herbert, of Charterhouse Buildings, Goswell
Road, in the County of Middlesex, for the Invention of "IMPROVEMENTS IN
MEANS FOR ADVERTISING.”
Sealed the 21st July 1876, and dated the 2nd February 1876.
PROVISIONAL SPECIFICATION left by the said Henry Jacob Herbert at the
Office of the Commissioners of Patents on the 2nd February 1876.
HENRY JACOB HERBERT, of Charterhouse Buildings, Goswell Road, in the County
of Middlesex. "IMPROVEMENTS IN MEANS FOR ADVERTISING."
The Invention has for its object improvements in means for advertising. For
this purpose I provide a receptacle or receptacles formed to contain cards or other
advertising means, whilst form their fronts of glass to exhibit similar or other
advertisements or announcements. These receptacles are made moveable, and may
be arranged to slide or turn on centres of motion, and they may be acted upon by
springs or weights so as to retain them in their closed or normal position, except
when otherwise acted upon by a person desirous of removing one of the cards or
other contents of the receptacles or of placing others therein.
These receptacles may be arranged to form part of or accord in appearance with
articles of furniture, such as bronzes, pedestals, clocks, show cases, reading and
writing desks, and tables, and they are by preference ornamented in a similar
manner or style to such pieces of furniture.
I do not confine myself in the application of the advertising means herein
described to the articles of furniture before given as examples, but I wish it to be
distinctly understood that the receptacles may be mounted or applied to many other
articles or places than those herein referred to.
SPECIFICATION in pursuance of the conditions of the Letters Patent filed by
the said Henry Jacob Herbert in the Great Seal Patent Office on the 1st August
1876.
HENRY JACOB HERBERT, of Charterhouse Buildings, Goswell Road, in the County
of Middlesex. "IMPROVEMENTS IN MEANS FOR ADVERTISING."

page_text: The Invention has for its object improvements in means for advertising. For
this purpose I provide a receptacle or receptacles formed to contain cards or other
advertising means, whilst I form their fronts of glass to exhibit similar or other
advertisements or announcements. These receptacles are made moveable, and may
be arranged to slide or turn on centres of motion, and they may be acted upon by
springs or weights so as to retain them in their closed or normal position, except
when otherwise acted upon by a person desirous of removing one of the cards or
other contents of the receptacles or of placing others therein.
These receptacles may be arranged to form part of or accord in appearance with
articles of furniture, such as bronzes, pedestals, clocks, show cases, reading and
writing desks and tables, and they are by preference ornamented in a similar
manner or style to such pieces of furniture.
And in order that my said Invention may be more clearly understood and readily
carried into effect, I will proceed, aided by the accompanying Drawings, more fully
to describe the same.
Figure 1 is a front view, Figure 2 is a sectional plan, and Figures 3 and 4 are
vertical sections representing one of the advertising receptacles constructed
according to my Invention separately.
Figure 5 represents the application of a row of such receptacles to a writing
table.
Figure 6 represents the application of three of such receptacles to a stand for a
bronze.
And Figure 7 represents three of such receptacles applied to the stand or base of
a timepiece.
It will be seen on reference to Figures 1, 2, 3, and 4, that .the receptacle a is
hinged at b to the framing c. The receptacle has a glass front al and strips a² in
order that a card or other means of advertisement may be held between them and
be seen through the glass, whilst a number of cards or other means of advertising
may be placed inside such receptacles. The receptacles are each provided with a
wire a³, or it may be a knob or projection, to enable it to be drawn into the position
shown at Figure 4, whilst each receptacle is weighted at a to bring it back to the
closed position, as shown at Figure 3.
I would here remark that I do not confine myself in the application of the
advertising means herein described to the articles of furniture before given as
examples, but I wish it to be distinctly understood that the receptacles may be
mounted or applied to many other articles or places than those herein referred to.
Having thus described the nature of my said Invention, and the mode of carrying
the same into effect, I would have it understood that what I claim is, the appli-
cation of advertising receptacles or means, substantially of the character herein
shown and described, to writing tables, bronzes, timepieces, and other articles of
furniture and ornament.
In witness whereof, I, the said Henry Jacob Herbert, have hereunto set my
hand and seal, this Thirty-first day of July, in the year of our Lord One
thousand eight hundred and seventy-six.
HENRY JACOB HERBERT. (L.S.)