An Improved Method of Advertising.
Year: 1889

page_text: Date of Application, 11th Nov., 1889
Complete Specification Left. 21st Dec.. 1889-Accepted, 8th Feb., 1890
PROVISIONAL SPECIFICATION.
An Improved Method of Advertising.
==
I, JAMES GIBSON MACINTYRE of 61 William Street, Dublin, Merchant do hereby
declare the nature of my invention to be as follows :-
My invention relates to an improved method of "Advertising
"which is par-
ticularly applicable to the display of advertisements in the shape of diagrams, or
designs, printed or painted upon, or otherwise attached to cups, mugs, and other
such articles.
This invention is intended to replace the advertisements which are placed upon
the outside of cups, tea pots, jugs, and such articles so often given away by tradesmen,
as presents to their customers, this method of advertising upon the outside of vessels
being very objectionable as it is offensive to many people to have such articles in use
having such advertisements on the outside.
My invention consists in putting an advertisement upon the inside of cups, mugs
or other drinking vessels which may be made of earthenware, china, stone and granite
ware or other suitable material, either by printing, painting, or otherwise attaching
the said advertisement in such a manner that the person drinking from any vessel
having the said advertisement upon it as above described will (as the liquid becomes
lowered in the cup, mug, or vessel) catch sight of part of an advertisement, and
curiosity will be excited as to what is below which can be ascertained when the vessel
has been emptied.
I do not confine myself to the carrying out of my invention in connection with the
hereinbefore mentioned articles only but with any suitable drinking article for
domestic or other use.
T 1714
1
LABA
FELL & WILDING,
1, Queen Victoria Strect, E.C., Agents for the Applicant.
COMPLETE SPECIFICATION.
An Improved Method of Advertising.
I, JAMES GIBSON MACINTYRE of 61 William Street, Dublin Merchant do hereby
declare the nature of my invention and in what manner the same is to be per-
formed to be particularly described and ascertained in and by the following
statement:-
My invention relates to an improved method of advertising, which is particularly
applicable to the display of advertisements in the shape of diagrams, or designs,
printed, or painted upon, or otherwise attached to, cups, mugs, and other such
articles.
This invention is intended to replace the advertisements which are placed upon the
outside of Cups, Tea pots, Jugs, and such articles so often given away by tradesmen,
as presents to their customers, this method of advertising upon the outside of vessels
being very objectionable, as it is offensive to many people to have such articles in use
having such advertisements on the outside.
My invention consists in putting an advertisement upon the inside of cups, mugs,
jugs, bowls, or other drinking vessels which may be made of earthenware, china,
stone, granite-ware, or other suitable material, either by printing, painting or other-
wise attaching the said advertisements in such a manner that the person drinking or
pouring from any vessel, having the said advertisement upon it as above described,
will (as the liquid becomes lowered in the cup, mug, or vessel) catch sight of part of
Price 4d1

page_text: an advertisement, and curiosity will be excited as to what is below, which can be
ascertained when the vessel has been emptied.
A good artistic or picturesque effect may be produced by such advertisements, by
the introduction in various colours of a trade mark, a view of a factory, or a personal
likeness, into the necessary wording, explanatory of the subject matter of the
advertisement, so that the advertising as described may combine commercial utility
with decorative effect.
I do not confine myself to the carrying out of my invention in connection with the
herein before mentioned articles only, but with any suitable drinking article for
domestic or other use.
Having now particularly described and ascertained the nature of my said
invention and in what manner the same is to be performed I declare that what
I claim is :-
1
The application of displayed and ornamental printed, painted, or attached adver-
tisements to the interior of cups, mugs, jugs, bowls or other articles of domestic
or other use, for drinking or other purposes, substantially as described.
Dated this with day of December 1889
FELL & WILDING,
1, Queen Victoria Street, E.C., Agents for the Applicant.