An Improved Combined Advertising and Illuminating Lamp or Lantern.
Year: 1891

page_text: Date of Application, 25th June, 1891-Accepted, 25th July, 1891
COMPLETE SPECIFICATION.
An Improved Combined Advertising and Illuminating Lamp or
Lantern.
I, CHARLES FERDINAND VEIT of 28 Bartletts Buildings, London, Merchant
do hereby declare the nature of this invention and in what manner the same is to
be performed, to be particularly described and ascertained in and by the following
statement:-
Advertising lamps or lanterns are in common use, and are usually constructed of
opaque glass on which is displayed the device or inscription to which attention is
desired to be attracted.
This opacity of the glass necessarily diminishes very considerably the radiation
of light, and renders necessary a more powerful and therefore more costly light
within the lamp than is required under the system of construction herein described.
My invention can be adapted for oil, gas or the electric light, but as gas is more
commonly employed for an outdoor illuminant, I will describe one of my improved
lamps as fitted for gas.
In all cases the necessary ventilation is provided, and lamps of various patterns
and dimensions can be employed.
I employ lamps having clear external glass so that there shall be no obstruction
to the diffusion of light; and similarly nothing to prevent the eye of the passer-by
from reading and perceiving any picture or announcement placed conveniently
within the lamp. A portion of the interior of the lamp is occupied with the devices
or inscriptions to be exhibited, and these may be placed on a frame, or arranged in
any preferred way so as to present identical or various faces, in different directions.
For instance there may be a cylindrical, triangular, or rectangular formation, or
one of any other preferred section, and when a light arranged to fall vertically is
employed the advertising tablets may taper upwards in a pyramidical or conical
fashion, so as to receive the descending rays of light with greater effect than they
would if placed perpendicularly.
In lighting the lamp the electric light would be preferable when obtainable, and
could be applied in any of the well known forms. When using gas the "Wenham "
or some other form of deflecting burner could be employed over the central adver-
tising tablet, or a number of smaller burners could be arranged around the interior
of the lamp and could be fitted if desired with reflectors so as to concentrate their
rays upon the central device.
The advertising device may be fixed in any suitable way, or suspended from the
upper part of the lamp; or may be caused to rotate by an electric motor, or may
be revolved by a spring and clockwork action, or in any other well known manner.
In the accompanying drawings
Fig. 1 shews an elevation, and Fig. 2 a plan of a lantern constructed on my
system, in which the centre advertising device a, is rectangular, and the lights b,
are arranged around the lower end of the lantern.
In Figs. 3 and 4 there is shewn a lantern with the lights c, above the advertising
device d, which is pyramidical in outline.
Fig. 5 shews a lantern illuminated by a centre light e, above the advertising
device.
As is usual with lights of this description a deflecting shade would direct the rays
downwards upon the advertising device f, which is conical or a tapering cylinder
in form

page_text: Having now particularly described and ascertained the nature of my said inven-
tion, and in what manner the same is to be performed; I declare that what I
claim is
1. In a lamp or lantern for advertising and illuminating purposes, the com-
bination of clear external glass with a fixed or movable central advertising or
pictorial device, and with suitable lights, either shielded, reflected, deflected,
or otherwise, as herein explained and set forth.
Dated this 25th day of June 1891.
S. S. BROMHEAD,
97, Newgate Street, London, E.C., Agent for Applicant.