Improved Means for Advertising.
Year: 1889

page_text: Date of Application, 9th Dec., 1889
Complete Specification Left, 8th Sept 1890 Accepted 15th Nov.. 1890
PROVISIONAL SPECIFICATION.
Improved Means for Advertising.
We, RICHARD BROWNLIE, Picture Frame Maker, and ISABELLA BROWNLIE, his
wife, both of 75 and 77 Victoria Street, Belfast Ireland do hereby declare the nature.
of this invention to be as follows:-
Our invention relates to an improved means for advertising, and consists in adding
letters or printed matter to the negative of a selected photograph, after which it is.
reproduced by printing in the usual way, and mounted upon glass, opaline, crystal or
the like so that both the photograph and the reproduced printed matter added thereto
may be seen through the transparent medium.
.
The whole may then be mounted on a suitable stand or frame.
In cases where the sun print from the negative would not be applicable we may
employ photo-lithographic copies in lieu thereof.
Dated this 9th day of December 1889.
FREDK. WALKER & HYDE,
4, Little Moorfields, London, E.C., Agents for the Applicants.
COMPLETE SPECIFICATION.
Improved Means for Advertising.
We, RICHARD BROWNLIE Picture Frame Maker, and ISABELLA BROWNLIE his wife,.
both of 75 and 77 Victoria Street Belfast, Ireland do hereby declare the nature of this
invention and in what manner the same is to be performed, to be particularly
described and ascertained in and by the following statement :-
Our invention relates to an improved means for advertising, and consists in adding
letters or printed matter or designs to the negative of a selected photograph, such
added matter forming the said advertisement. The letters or design so added may be
of any size, shape or form to suit the available space, or subject of picture.
In order that our invention and the manner of carrying out the same may be more
clearly understood, we have appended the accompanying sheet of drawings.
Fig. 1 is a representation of a negative picture upon which is formed the advertise-
ment desired.
Fig. 2 represents a sun print taken from the negative Fig. 1 with a certain amount
of added matter to be hereinafter more fully explained.
Fig. 3 is the positive picture Fig. 2 mounted and framed in the manner forming
part of the subject of our invention.
In carrying out our invention we produce a negative picture Fig. 1, and form
thereon (either during or after the process of fixing) the letters, figures or design
forming the subject of the advertisement desired. We attain this either by removing
part of, or painting upon, the film of the negative. The former method is shewn by A
and the latter by B Fig 1. Presuming the former method is adopted, the resulting
sun print would be as at C Figs. 2 and 3, and if the latter method be adopted, the
resulting sun print would be as at D Fig. 3. Both methods may be adopted upon the
same negative, and the resulting sun print as at C and D Fig. 3.
Or in certain cases where the sun print from the negative would not be desirable or
applicable, we may employ photo-lithographic copies in lieu thereof.
Having obtained the positive picture and advertising matter in the manner
described, that is to say, either by sun, or photo-lithographic printing, we fix the
same by means of gum, glue or any other suitable glutinous substance, upon glass,
opaline crystal or the like, so that both the photograph and the reproduced printed or
[Price 6d1

page_text: other mattter added thereto may be seen through the transparent medium. The whole
may then be mounted on a suitable stand or frame ready for display. We may in
certain cases prepare the back of the transparent medium employed before fixing the
photograph or photo-lithograph thereto, by painting thereon any design or ornamental
bordering fancy may dictate, so that when the photo is fixed, in the manner previously
described, to the transparent medium and mounted in a suitable frame, the finished
advertisement would appear as shown by Fig. 3.
It is obvious that we may make use of any subject for the photograph, and of any
size with any form of matter added thereto to form an advertisement without departing
from the principle of our invention.
Having now particularly described and ascertained the nature of our said inven-
tion and in what manner the same is to be performed we declare that what we
claim is
In an improved means for advertising the use and application of added matter to a
photographic negative for reproduction by sun printing or by photolithography, in
combination with the manner of fixing the resulting positive upon glass opaline crystal
or other transparent medium, and mounting or framing the same for forming an
attractive advertisement, substantially as described and shewn by the accompanying
drawings.
Dated thin 8th day of Santambar 1800
GEO. THOS. HYDE,
4, Moorfields, Fore Street, London, E.C., Agent for the Applicants.