Improvements in Advertising and in Means and Appliances for Effecting the same.
Year: 1892

page_text: Date of Application, 23rd Nov., 1892
Complete Specification Left, 30th Jan., 1893-Accepted, 4th Mar., 1893
PROVISIONAL SPECIFICATION.
Improvements in Advertising and in Means and Appliances for
Effecting the same.
I, JOHN BRAND, of 22 and 23 Newbury Street, Aldersgate Street, London,
E.C., Chromo-lithographer, do hereby declare the nature of my said invention to
be as follows:-
The object of my invention is to effect improvements in advertising, more
particularly of the itinerary class, whereby the advertisements are displayed in an
attractive manner both by day and night.
In carrying out my invention I provide a light frame with one or more sides
and which can be made of metal or other suitable material, this frame is fitted with
panels and may be made in the shape of a hat or a covering that may be worn
upon the head or body, but any other shape may be used to suit the character and
requirements of the advertisement to be displayed thereon.
The panels in the frame are preferably perforated with letters, figures, words,
designs, trade-marks or other matter required to be advertised, and under such-
perforations and on the inside of the panels I attach thin white or coloured paper
tracing cloth, tracing paper or other transparent or partially transparent medium.
or material.
This material not only serves to impart brilliancy, color and effect to the
advertisement, but also provides a means of supporting the isolated portions of the
advertisements to which they are caused to adhere.
The letters and other devices are thus rendered clear and perfect.
The means and appliances used for the purposes of my invention consists in the
application of the electric light in the manner hereinafter described, to the interior
of the framework is fitted a lamp connected by wires to a battery which is carried
either in the pocket or in any other suitable position by the person wearing the
hat or framework.
At the will of the wearer the hat or framework may be continuously or inter-
mittently brilliantly illuminated with electric light, the batteries being recharged
as required.
It is obvious that any other suitable form of framework may be provided, either
of fancy shapes and figures and the framework, when too large or too heavy to be
worn as a hat, may be rested upon the shoulders of the wearer by means of suitable
supports.
By my improved means advertisements are displayed in a more brilliant,
attractive, and effective manner than hitherto, with the double advantage of being
clearly displayed, both by day and by night.
Dated 223rd November 1802
GEO.
DOWNING,
8, Quality Court, London, W.C., Agent.
COMPLETE SPECIFICATION.
Improvements in Advertising and in Means and Appliances for
Effecting the same.
1, JOHN BRAND, of 22 and 23 Newbury Street, Aldersgate Street, London,
E.C., Chromo-lithographer, do hereby declare the nature of my said invention
and in what manner the same is to be performed, to be particularly described and
ascertained in and by the following statement: -
The object of my invention is to effect improvements in advertising; and it

page_text: relates more particularly to that class of advertisements known as itinerary;
whereby the advertisements are displayed in a novel, attractive and effective
manner both by day and night.
In carrying out my invention, I provide a light frame, which may be made of
metal or other suitable material. This frame may be fitted with panels, or other-
wise, so as to conform to the configuration of a hat; or it may be formed as a square
lamp, having four sides; or it may be polygonal, or of any other desired shape.
In this hat or lamp is suspended an electric lamp, supplied from a fully charged
battery carried on or attached to the waist belt of an itinerant. Each panel of the.
lamp is furnished with an advertisement, formed with letters or figures, or letters
and figures, of various sizes, characters, and colors. These, being transparent, dis-
play very brilliant, pretty, and effective advertisements after dark as well as in the
daylight, adding greatly to the means of attracting the attention of passers by on
both sides of a street or road.
The lamp, hat, or other article as aforesaid, may be carried upon or attached to
the head, shoulders, or body of an itinerant, or upon a vehicle of any suitable
kind.
In order to render the letters, figures, words, designs, trade marks, or other
matters required to be advertised, clear and conspicuous, I fit or attach to each
panel or its equivalent on the hat, thin white or coloured paper, talc, tracing cloth,
tracing paper, or other transparent or partially transparent medium or material.
And in order that my said invention may be particularly described and ascertained,
reference is hereby made to the accompanying drawing, illustrating one form of
carrying out my invention.
a is a hat worn by the itinerant, and having perforations formed therein, as
shown. Inside the hat or other contrivance I fit one or more incandescent electric
lamp or lamps; the wires or conductors attached to the lamp or lamps being carried
to a battery b, carried under the arm or in one of the itinerant's pockets, or other-
wise, as found most convenient.
At the will of the itinerant, the hat or framework with its covering and
advertisements, may be continuously or intermittently brilliantly illuminated by
the electric light, the batteries being re-charged as required.
It is obvious that any other suitable form of appliance may be adapted to the
requirements of my invention, and when too large or too heavy to be worn as a
hat, it may be supported by the shoulders of the wearer, with the aid of suitable
attachments, or on his back or chest, or on both.
Having now particularly described and ascertained the nature of my said inven-
tion, and in what manner the same is to be performed, I declare that what I
claim is :-
1. The combination of a hat or other head gear, carried upon the head or
supported upon the shoulders of an itinerant; such hat or other head gear_being
manipulated and illumined with one or more incandescent electric lamp or lamps,
substantially as and for the purposes herein before described and illustrated by the
drawing.
2.The improvements in advertising, and in means and appliances for effecting
the same, substantially as and for the purposes described.
Dated 28th January 1893
GEO.
DOWNING,
8, Quality Court, London, W.C., Agent.