Improvements in Advertising Apparatus.
Year: 1898

page_text: Date of Application, 30th Apr.,
1898
1
Loft 15th Feb. 1899--Accepted, 25th Mar., 1899
PROVISIONAL SPECIFICATION.
Improvements in Advertising Apparatus.
I, JUDSON LEWIS MALES, of No. 223, Summer Street, in the City of Paterson,
County of Passaic, and State of New Jersey, U.S.A., Accountant, do hereby declare
the nature of this invention to be as follows:-
My present invention relates to an apparatus for advertising purposes, and its
object is to provide such an apparatus with means for varying or changing the
distance between the wheels or rollers carrying an endless belt or belts to which
is connected or on which is arranged an endless strip or sheet of paper, muslin or
the like, provided with the necessary advertisements, such as for instance the
alphabetically arranged list of telephone subscribers, either alone or combined with
other reading matter intended to be brought before the public.
The invention consists in the improved advertising apparatus, combining an
endless strip or sheet provided with the desired advertising matter and carried by
endless belts passing over wheels or rollers, in the means for changing the distance
between said wheels or rollers and adjusting the length of the endless belts, and in
the combination, and arrangement of that various parts, substantially as will be
hereinafter more fully described.
a
per-
In the accompanying drawing, in which like letters of reference indicate
each of the several figures: Fig. 1, is
a suitable
corresponding parts in
spective view of my improved advertising apparatus arranged on
stand; Fig. 2, an enlarged front elevation of the apparatus, certain portions being
broken away and other shown in section, to better illustrate the nature of my said
invention; Fig. 3, a side elevation of Fig. 2, the end plate or cover and a certain
operating crank being removed; Fig's. 4, and 5, enlarged front and side elevations
respectively of the end or connecting portions of the endless belts used in my
5 improved advertising apparatus, and Fig. 6, an enlarged detail view showing the
way of arranging the endless strip or sheet upon the endless belts.
In said drawing, a represents a rectangular casing or box having its top and
bottom portions preferably curved. Said casing is provided in its front with a
rectangular recess b, covered by glass b', whilst one of its ends c is removably
30 arranged, and is secured to the casing in any desired manner.
Within said casing a and supported by its curved bottom 3, is arranged an
inverted substantially U shaped bracket e, the shanks or extremities of which are
connected by a curved bridge or brace f, conforming in shape to the bottom of the
casing, whilst the central portions of said shanks of the bracket e are penetrated
35 by and form the bearings for a shaft g.
ለበ
Within the upper portion of the casing a is arranged a substantially U shape
bracket h, having the extreme ends of its shanks connected by a curved bridg
or brace i, and forming the bearings for a shaft m, which latter is parallel with th
shaft g.
The enlarged central portions of the brackets e and h are provided with internall

page_text: threaded holes or openings (threaded in opposite directions), and are engaged by
the right and left hand screw n, which latter-for conveniently operating the
same is provided with an integral knob or handle o.
On each side of the right and left hand screw n is arranged a rod p, penetrating
with its end portions the brackets e and h and adapted to be adjustably secured
thereto by means of screws q, q, all as clearly illustrated in Figs. 2 and 3 of the
drawings.
On the shaft e are adjustably arranged wheels or rollers r, r¹, connected by
endless belts s, s¹, with the wheels or rollers t, t¹, likewise adjustably arranged on
the shaft m.
Each of said belts is adjustable in length, that is to say, the end portions thereof
are provided respectively with a headed pin s, and a series of elongated slots s³,
as clearly illustrated in Figs. 4 and 5 of the drawings.
The endless belts s, sl, carry an endless sheets of muslin or the like, to the
outer surface of which is secured the paper s containing the desired advertising
matter.
It must be remarked, that the end or cover c is penetrated by one of the shafts-
in the drawings g, and that the latter is provided at its projecting end with a
suitable crank handle g, and further that the casing a can either be arranged
upon a suitable stand A as in Fig. 1, or it may be provided with lugs z, zas
in Fig. 2, and by which latter it may be conveniently secured at any desired
place.
It may be also stated, that when the cover c is removed, the entire endless sheet
or strip supporting and operating mechanism can be readily withdrawn from
the casing a, for the purpose of changing the advertising matter or substituting
a longer or shorter endless sheet containing such advertising matter.
For the last mentioned purpose-if for instance a longer endless sheet is to be
arranged upon the endless belts, the latter are first adjusted to the required length
(in a manner well understood in the art and reference being made to Fig's. 4,
and 5), and after the set screws 7, g, have been loosened, the right and left hand
screw n is rotated by means of the knob o.
The brackets e and h are accordingly moved apart until the desired distance is
obtained, when the set screws are again tightened.
As heretofore stated, the endless sheet may be provided with any suitable
advertisements, such as for instance the alphabetically arranged list of telephone
subscribers, and it is obvious that by simply operating the crank handle g any
desired part of said advertisements can be readily brought to view.
Dated this 30th day of April 1898.
J. P. BAYLY,
18, Fulham Place, London, W., Agent for the Applicant.
Pemprovements in Advertising Apparatus.
I, JUDSON LEWIS MALES, of 223, Summer Street, in the City of Paterson,
County of Passaic, and State of New Jersey, U.S.A., Accountant, do hereby declare
the nature of this invention and in what manner the same is to be performed, to
be particularly described and ascertained in and by the following statement:-
My present invention relates to an apparatus for advertising purposes, and its
object is to provide such an apparatus with means for varying or changing the
distance between the wheels or rollers carrying an endless belt or belts to which

page_text: connected or on which is arranged an endless strip or sheet of paper, musim
like, provided with the necessary advertisements, such as for instance the
phabetically arranged list of telephone subscribers, either alone or combined with
her reading matter intended to be brought before the public.
The invention consists in the improved advertising apparatus, combining an
dless strip or sheet provided with the desired advertising matter and carried by
adless belts passing over wheels or rollers, in the means for changing the distance
etween said wheels or rollers and adjusting the length of the endless belts, and in
he combination and arrangement of the various parts, substantially as will be
ereinafter more fully described and finally embodied in the clauses of the claims.
In the drawings accompanying the Provisional Specification in which like letters
f reference indicate corresponding parts in each of the several figures: Fig. 1 is
perspective view of my improved advertising apparatus arranged on a suitable
tand; Fig. 2 an enlarged front' elevation of the apparatus, certain portions being
broken away and others shown in section, to better illustrate the nature of my said
nvention; Fig. 3 a side elevation of Fig. 2, the end plate or cover and a certain
operating crank being removed; Figs. 4 and 5 enlarged front and side elevations
respectively of the end or connecting portions of the endless belts used in my
improved advertising apparatus, and Fig. 6 an enlarged detail view showing the
way of arranging the endless strip or sheet upon the endless belts.
In said drawings, a represents a rectangular casing or box having its top and
provided in its front with a
bottom portions preferably curved. Said casing
rectangular recess b, covered by glass b', whilst one of its ends c is removably
arranged and is secured to the casing in any desired manner.
Within said casing-a and supported by its curved bottom d, is arranged an
inverted substantially U shaped bracket e, the shanks or extremities of which are
connected by a curved bridge or brace f, conforming in shape to the bottom of the
casing, whilst the central portions of said shanks of the bracket e are penetrated
by and form the bearings for a shaft
J.
Within the upper portion of the casing a is arranged a substantially U shaped
bracket h, having the extreme ends of its shanks connected by a curved bridge
or brace i, and forming the bearings for a shaft m, which latter is parallel with the
shaft g.
The enlarged central portions of the brackets e and are provided with internally
threaded holes or openings (threaded in opposite directions), and are engaged by
the right and left hand screw n, which latter-for conveniently operating the
same is provided with an integral knob or handle o.
On each side of the right and left hand screw n is arranged a rod p, penetrating
with its end portions the brackets e and h and adapted to be adjustably secured
O thereto by means of screws q, q, all as clearly illustrated in Figs. 2 and 3 of the
drawings.
15
On the shaft g are adjustably arranged wheels or rollers r, ¹, connected by
endless belt s, s¹, with the wheels or rollers t, t¹, likewise adjustably arranged on
the shaft m.
Each of said belts is adjustable in length, that is to say, the end portions thereof
are provided respectively with a headed pin s2, and a series of elongated slots
as clearly illustrated in Figs. 4 and 5 of the drawings.
The endless belts s, s¹, carry an endless sheet s' of muslin or the like, to the
outer surface of which is secured the paper s containing the desired advertising
50 matter.
It must be remarked, that the end or cover c is penetrated by one of the shafts-
in the drawings g, and that the latter is provided at its projecting end with
suitable crank handle g, and further that the casing a can either be arrange
upon a suitable stand A as in Fig. 1, or it may be provided with lugs z, z,a
55 in Fig. 2, and by which latter it may be conveniently secured at any desire

page_text: 9
It may be also stated, that when the cover c is removed, the entire endless sheet
or strip supporting and operating mechanism can be readily with-drawn from
the casing a, for the purpose of changing the advertising matter or substituting
a longer or shorter endless sheet containing such advertising matter.
For the last mentioned purpose-if for instance a longer endless sheet is to be
arranged upon the endless belts, the latter are first adjusted to the required length
(in a manner well understood in the art and reference being made to Fig's. 4
and 5), and after the set screws q, q, have been loosened, the right and left hand
screw n is rotated by means of the knob o.
The brackets e and h are accordingly moved apart until the desired distance is
obtained, when the set screws q are again tightened.
As heretofore stated, the endless sheet may be provided with any suitable
advertisements, such as for instance the alphabetically arranged list of telephone
subscribers, and it is obvious that by simply operating the crank handle any
desired part of said advertisements can be readily brought to view.
Having now particularly described and ascertained the nature of my said
invention, and in what manner the same is to be performed, I declare that what
I claim is
1: An advertising apparatus, comprising a casing having a removable cover
and provided in its front with a glass covered aperture, an endless strip or sheet
in said casing, a series of wheels or rollers supporting said endless strip or sheet,
parallel shafts carrying said wheels or rollers, frames or brackets furnishing bear-
ings for their respective shafts, and means for adjustably connecting said frames
or brackets, substantially as and for the purposes described.
2: In an advertising apparatus, an endless sheet or strip, a series of wheels
or rollers supporting said endless sheet or strip, parallel shafts carrying said
wheels or rollers, frames or brackets furnishing bearings for their respective shafts.
and means for adjustably connecting said frames or brackets, substantially as and
for the purposes described.
3: An advertising apparatus, comprising a series of parallel expansible endless
belts, a series of wheels or rollers supporting said belts, parallel shafts carrying
said wheels or rollers, frames or brackets furnishing bearings for their respective
shafts, and means for adjustably connecting said frames or brackets, substantially
as and for the purposes described.
4: An advertising apparatus, comprising a series of parallel expansible endless
belts, wheels or rollers carrying said belts, frames or brackets furnishing fulcrums
for their respective wheels or rollers, and means for adjustably connecting said
frames or brackets, substantially as and for the purposes described.
5: An advertising apparatus, comprising a casing having a glass covered
aperture, a series of parallel expansible endless belts in said casing, wheels or rollers
carried by said belts, frames or brackets furnishing fulcrums for their respective
wheels or rollers, and means for adjustably connecting said frames or brackets,
substantially as and for the purposes described.
6-An advertising apparatus, comprising a series of parallel expansible endless
belts, wheels or rollers carrying said belts, frames or brackets furnishing fulcrums
for their respective wheels or rollers, and a right and left hand screw engaging
said frames or brackets and adjustably connecting the same, substantially as and
for the purposes described.
7: An advertising apparatus, comprising a casing having a glass covered
aperture, a series of parallel expansible endless belts in said casing, wheels or
rollers carried by said belts, frames or brackets furnishing fulcrums for their
respective wheels or rollers, and a right and left hand screw engaging said frames
or brackets and adjustably connecting the same, substantially as and for the pur-
poses described.
8: An advertising apparatus, comprising a series of parallel expansible endless

page_text: pelts, wheels or rollers carrying said belts, frames or brackets furnishing run
for their respective wheels or rollers, a series of parallel rods adjustably secured
with their end portions to the respective frames or brackets, and a right and left
and screw parallel with said rods and engaging the said frames or brackets, sub-
stantially as and for the purposes described.
9: An advertising apparatus, comprising a casing having a glass covered
aperture, a series of parallel expansible belts in said casing, wheels or rollers
carried by said belts, frames or brackets furnish ng fulcrums for their respective
wheels, or rollers, a series of parallel rods adjustably secured with their end
portions to the respective frames or brackets, and a right and left hand screw
parallel with said rods, and engaging the said frames or brackets, substantially
as and for the purposes described.
10: An advertising apparatus, comprising a series of parallel expansible end-
less belts, wheels or rollers carrying said belts, frames or brackets furnishing
fulcrums for their respective wheels or rollers, an endless strip or sheet of muslin
or the like carried by said series of belts,, a sheet or sheets of paper mounted on
said endless strip or sheet, and means for adjustably connecting said frames or
brackets, substantially as and for the purposes described.
11: An advertising apparatus, comprising a casing having a glass covered
aperture, a series of parallel expansible endless belts in said casing, wheels or
rollers carried by said belts, frames or brackets furnishing fulcrums for their
respective wheels or rollers, an endless strip or sheet of muslin or the like carried
by said series of belts, a sheet or sheets of paper mounted on said endless strip
or sheet, and means for adjustably connecting said frames or brackets, substan-
5 tially as and for the purposes described.
B
1809
1110
J. P. BAYLY,
18. Fulham Place, London, W., Agent for the Applicant.