An Improved Method of Pictorial and Descriptive Advertising by means of Transfers or Transfer Pictures.
Year: 1889

page_text: Date of Application, 6th Nov., 1889-Accepted, 28th Dec., 1889
COMPLETE SPECIFICATION.
An Improved Method of Pictorial and Descriptive Advertising by
means of Transfers or Transfer Pictures.
1, ISAAC BEEMAN of 6 Adam Street, Adelphi W.C., Advertising Agent do
hereby declare the nature of this invention and in what manner the same is
to be performed to be particularly described and ascertained in and by the following
statement:-
According to my invention I take printed, lithographed, copied, or other matter or
picture, forming or to form the subject of advertisement, and having enlarged or
reduced it to a convenient size, if it is not already suitable in that respect I render
the same transferable by means of the well known process of making transfers or
"transfer pictures."
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A convenient way of carrying my invention into effect is by attaching the transfers
prepared in the manner before described to a sheet or a series of sheets of paper and
each transfer being so arranged on the sheet of paper as to have a space between
each to allow of the transfers being separated from one another with facility and such
space may be perforated if desired for this purpose. The sheets of paper carrying
such transfers may be sold or given away separately and in sheets or may be made
up in a book of any desired size, or in envelopes. Each separate transfer is
protected by covering same with an opaque material such as gold or silver leaf, bronze
or any other opaque material. The transfers may be in black, colours or neutral
tints. Thus the manufacturer, merchant, shopkeeper or other person wishing to
advertise may sell or disseminate with or without his goods, as the case may be, a
sheet or sheets of "transfer" advertisements or transfer-picture" advertisements
either alone, or in book-form (with wrapper or otherwise) or any other means of
circulation may be used as preferred, which being very attractive and the process of
"transfer" afterwards being itself interesting to the purchaser or transferer is, as well
as being novel, a most effectual method of advertising because the advertisements on
the sheets are not seen by the recipient until they are transferred and hence the
interest and curiosity of the possessor are maintained until the transfers are effected.
Transfer advertisements prepared in the manner before described may be distributed
in any desired way, for example they may be delivered in connection with goods
sold in shops or in the so called coin freed sale machines whereby in the latter case
especially the sale is increased because children and others are induced to purchase an
article knowing that in addition to the article itself there will be besides found a
series of standard well known advertisements, and this alone would convey sufficient
advantage to advertisers to be a considerable source of profit to the person or persons
issuing such a series of advertisements, the more so as if these advertisements (every
one of a series being different) be rendered invisible by keeping the advertisement
covered or hidden as aforesaid with gold leaf, silver leaf, bronze or any other opaque
material, the persons not knowing what is underneath this opaque substance are made
inquisitive.
Having now particularly described and ascertained the nature of my said inven-
tion and in what manner the same is to be performed I declare that what I
claim is :
In pictorial and descriptive advertising, the application thereto of obscured transfers
or transfer pictures prepared and arranged substantially in the manner herein-
before described.
BREWER & SON,
33, Chancery Lane, London, Agents.