Improvements in Shop Counters and the like for Enabling them to be Utilized for Advertising Purposes.
Year: 1891

page_text: Date of Application, 13th Jan., 1891
Complete Specification Left, 19th Sept., 1891-Accepted, 24th Oct., 1891
PROVISIONAL SPECIFICATION.
Improvements in Shop Counters and the like for Enabling them to
be Utilized for Advertising Purposes.
I, HENRY WILLIAM BAXTER of 805ª Commercial Road, Limehouse in the
County of Middlesex, Wine and Beer Retailer do hereby declare the nature of
this invention to be as follows:-
The object of my invention is to provide a shop counter or other analogous
structure with means whereby it can be utilized for advertising purposes the
advertisements being readily removed and replaced and the spaces for the
advertisements being adjusted with great facility to suit advertisements of various
sizes.
According to my invention as applied to a counter I support at a suitable
distance above the counter top a plate or plates of glass so as to leave a space
between the counter top and the glass. Into this space I introduce division pieces
or ribs undercut or equivalently formed so as to constitute grooves for the reception
of the edges of the paper glass or other material on which the advertisements are
printed, embossed or otherwise marked. These division pieces or ribs are capable
of being moved so as to include between them a greater or lesser space to accord
with the particular sizes of the paper or other material having the advertisements
thereon. By this means when new advertisements to replace old ones will occupy
a space larger or smaller than the space which the old ones occupied the distance
The
between the division ribs or pieces can be readily adjusted to correspond.
openings through which the advertisements are introduced may be provided with
a flap or other closure which may be furnished with a lock to prevent the advertise-
ments being withdrawn by unauthorised persons.
Dated this 12th dow of January 1891
COMPLETE SPECIFICATION.
Improvements in Shop Counters and the like for Enabling them to
be Utilized for Advertising Purposes.
I HENRY WILLIAM BAXTER of 8054 Commercial Road, Limehouse in the
County of Middlesex Wine and Beer Retailer do hereby declare the nature of this
invention and in what manner the same is to be performed to be particularly described
and ascertained in and by the following statement :-
The object of my invention is to provide a shop counter or other analogous
structure with means whereby it can be utilized for advertising purposes the
advertisements being capable of being readily removed and replaced and the spaces
for the advertisements being capable of being adjusted or removed and refixed to
suit advertisement sheets or slabs of various sizes.
According to my invention as applied to a counter I support at a suitable distance.
above the counter top a plate or plates of glass so as to leave a space between the
counter top and the glass. Into this space I introduce division pieces, or ribs
preferably undercut or equivalently formed so as to constitute grooves for the
reception of the edges of the paper glass or other material on which the advertise-
ments are printed embossed or otherwise marked. These division pieces or ribs are
capable of being moved so as to include between them a greater or lesser space to
accord with the particular sizes of the paper or other material having the advertise-
ments thereon. By this means when new advertisements to replace old ones will
occupy a space larger or smaller than the space which the old ones occupied the

page_text: distance between the division ribs or pieces can be readily adjusted to correspond.
The openings through which the advertisements are introduced may be provided
with a flap or other closure which may be furnished with a lock to prevent the
advertisements being withdrawn by unauthorized persons.
And in order that my invention may be well understood I have illustrated in
perspective in Figure 1 of the-accompanying drawings a portion of a counter top
constructed according to my invention but I do not restrict my invention to the
details of construction therein shewn. The counter top A which may be made of
wood, slate, marble or of any other suitable material is provided along the front of
the top surface and if desired along the ends of the counter with a strip or strips B
of suitable material and of a thickness greater than the greatest thickness of the
material bearing the advertisements to be exposed on the counter. Resting on the
strip or strips B is a sheet of glass C which may cover the whole or any portion
of the said counter a space being left between the under surface of the glass and
the surface of the counter top A equal in depth to the thickness of the strip B.
This space may be divided into any desired number of smaller spaces by strips such
as shewn at Dintroduced (preferably from the back of counter) between the
glass C and the top A of the counter. These 'strips D may be plain strips of wood
or other material but I prefer to provide them with grooves or rabbets d to receive
the edges of the sheets slabs or articles or material containing the advertisement.
These strips' may extend from the back to the front of the counter and the space
included between 'any two strips may if desired be sub-divided into smaller spaces
by similar 'strips D arranged at right angles to the strips D.
.
The strips are preferably made to fit easily in between the surface of the
glass C and top of the counter so as to be readily moveable into positions to
suit sheets slabs or articles of different sizes containing advertisements. It is
preferred that the surfaces of all the sheets or the like containing the advertise-
ments when placed in position should be at or about a uniform level under the
surface of the glass C. To ensure this, trays or slabs E (for example as shewn
in Figure 2) may be provided in or on which to place the sheets or the like
bearing the advertisements so that if the said sheets or the like be not of them-
selves sufficiently thick when, placed in position to be level with the other
advertisements on the counter they may be raised to the required height
by placing material in the tray or on the slab for the advertising sheet or the
like to rest upon.
To prevent the advertisements placed in position from being
tampered with or being removed by an unauthorised person the side or sides
at which the advertisements -äre introduced to the space may be closed by any
suitable closure such for example as by a flap as shewn at F secured by any
suitable lock or fastening. When a tray or slab is used and it is not convenient
to use a 'flap for securing the advertisements the tray or slab itself may be
secured in place by any suitable fastening such as by a screw under the counter
jamming the tray or slab in place.
Having now particularly described and ascertained' 'the nature of my said 'inven-
tion and in what manner the same is to be performed I declare that 'what I
claim is.
•
In combination with the top of a shop counter or the like a glass or transparent
sheet (or sheets) leaving "a space between the top and the said sheet or
sheets in which space are placed or secured strips which can be adjusted or removed
and refixed to accommodate various advertisements substantially as hereinbefore
described.
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