Improvements in and relating to Advertising.
Year: 1892

page_text: Date of Application, 21st Dec,, 1892
Complete Specification Left, 23rd June, 1893-Accepted. 29th July, 1893
PROVISIONAL SPECIFICATION.
Improvements in and relating to Advertising.
I, THOMAS ELLIS DEAN, of 44 Elliot Street, Tyldesley, in the County of
Lancaster, Reed Maker, do hereby declare the nature of this invention to be as
follows:-
This invention relates to that method of advertising in which the letters words
or devices to be displayed are attached to one or more connecting bars, and its
objects are to decrease the cost of such methods of advertising and to facilitate and
extend their application.
For the purposes of this invention I may form upon or combine with the
connecting bar or bars suitable fast or sliding brackets to which the letters words or
devices are attached. In the event of an advertisement having to be repeated
many times it will perhaps be found advisable to cast the brackets in their places
upon the bar or bars, but in ordinary cases I prefer to form the brackets to slide
upon the bar and to secure them in place by a set screw or by other means after
the letters or devices have been attached and spaced.
Screw bolts or rivets may be employed to secure the letters or their equivalents
to the brackets which are preferably slotted to permit of the adjustment of any
irregularities of construction.
In order to enable the advertisement to be displayed in any position the bar or
bars may be provided with suitably shaped connecting brackets pedestals clips and
other devices.
Alternatively, the brackets may be formed or secured upon the letters words or
devices during or after their construction and may be secured to the bar or bars
by these brackets which in their simplest form may consist of a returned part or
parts.
Dated this 20th day of December A.D. 1892.
WILLIAM E. HEYS,
Agent for the Applicant.
COMPLETE SPECIFICATION.
Improvements in and relating to Advertising.
I, THOMAS ELLIS DEAN of 44 Elliot Street, Tyldesley, in the County of
Lancaster, Reed Manufacturer, do hereby declare the nature of this invention, and
in what manner the same is to be performed, to be particularly described and
ascertained in and by the following statement :-
This invention relates to that method of advertising in which the letters words
or devices to be displayed are attached to one or more connecting bars, and its
objects are to decrease the cost of such methods of advertising and to facilitate and
extend their application.
For the purposes of this invention, I may form upon or combine with the
connecting bars or bar suitable brackets to which the letters words or devices
(hereinafter called the "advertisement") are attached. In the event of an
advertisement having to be repeated many times, it is advisable that the brackets
should be cast or formed integrally with the bars.
Alternatively, the brackets may be formed upon or secured to the advertisement
during or after its construction and it may be attached or secured to the bar or bars
by means of these brackets as hereinafter described.
DOJI

page_text: The accompanying drawings illustrate in what manner 1 may carry my invention
into practical effect. In these drawings-
Figure 1 shews a portion of an advertisement in front elevation ;
Figure 2 is a cross section through Figure 1.
Figure 3 is an elevation, and
Figure 4 a cross section of the bar shewn in Figures 1 and 2, but with the
advertisement removed therefrom.
Figure 5 is a front view of the alternative construction.
Figure 6 illustrates in perspective, modifications of the construction illustrated
by Figure 5.
The advertisement constructed according to this invention, is cut or stamped out
of sheet metal or out of other suitable sheet material, and is so
employed that it
stands out boldly against any luminous or contrasting background, the bar or bars
which act as supports to the advertisement being so arranged in relation to the
advertisement or each line of the advertisement as not to interfere with the view
through it. The advertisement as well as the bar or bars, may or may not be
gilded plated enamelled or painted, or be decorated in any suitable and convenient
manner.
As shewn by Figures 1 and 2 the advertisement is secured upon the brackets A A,
which are cast or formed upon the connecting and supporting bar B. As separately
shewn by Figures 3 and 4, the brackets are preferably spaced and shaped to fit the
particular advertisement with which it is to be used. This is an especial advantage
where large numbers of similar advertisements are required, and I prefer to employ
the illustrated method of construction in all such cases, as it is found that if sliding
or adjustable brackets are employed they are inconvenient in application and too
costly for general use.
For advertisements of average and moderate sizes only one of the supporting
and connecting bars B need be used for each line as shewn, and it may be arranged
along the middle or at the top or bottom only or both at the top and bottom as
may be more suitable for particular cases. For the very largest advertisements
there may be three bars, one at the top, one at the middle, and the other at the
bottom.
The brackets A A may be perforated or slotted and the advertisements secured
thereto by means of screws rivets or the like passing through the slots or perforations.
In the alternative form illustrated by Figure 5, the brackets A. instead of being
formed upon the bars B are formed integrally with the advertisement. In stamping
or cutting the advertisement or its constituent parts from the sheet, a lug or
projecting part is formed at either or both the top and the bottom, and each of
these parts is bent at a right angle and secured to the bar by a screw rivet or the
like passing into the bar B through the bent part or bracket A.
Obviously the advertisement constructed as described with reference to Figure 5,
may be connected to the bars 'without bending the parts A, since they may
evidently be secured thereto by pinning nailing or screwing the parts A to the bar
or bars B.
In such a case, I may employ the modified form of the bars illustrated to the
right of Figure 6. The bars are arranged parallel with each other at a distance
equal to the clear depth of the advertisement, and have grooves or channels formed
on their inner edges capable of receiving the parts A. The constituent parts of
the advertisement may thus be slided and adjusted in any desired position between
the bars, the brackets or lugs A being hidden in the grooves and only the clear
width of the advertisement shewing. After being finally settled in their relative
positions, the advertisement may be fixed by filling up the vacant parts of the
grooves with strips of metal or wood, or with cement or the like, or they may be
fixed by means of pins or rivets passing through the brackets into one or both
parts of the bars. If fastened thus to one part of the bars, the fastening may be
used with the bars illustrated by Figure 6, and be inserted through the brackets
into one part of the bar before the other part of the bar is secured in its place.

page_text: The grooved bars shewn by Figure 6 may each be composed of two thin parallel
strips united together with a thickness piece C between them. This thickness
piece is made a little thicker than the brackets A, and its width a little less than
that of the width of the bars B, the deficiency of width being equal to the depth of
the brackets and producing a channel or groove into which the brackets may easily
fit with the advertisement standing above it, and in which the advertisement may
be secured as already described.
One part of the bar illustrated by Figure 6 instead of being similar to the part
on the other side of the thickness piece may consist of a strip or length of hoop
iron or of other metal, the other part being made of wood moulding or strip, or of
metal also, as may be desired.
Having now particularly described and ascertained the nature of my said inven-
tion and in what manner the same is to be performed, declare that what I
claim is
1. In advertisements of the type herein set forth, a connecting bar or connecting
bars having brackets thereon to which the advertisements are secured, constructed
substantially as hereinbefore described and as illustrated by the accompanying
drawings.
2. Advertisements cut or stamped out of sheet metal or the like, and having
brackets thereon through and by means of which the advertisements may be secured
to or upon suitable bars, substantially as hereinbefore described and as illustrated
by the accompanying drawings.
Dated this 22nd day of June A.D. 1893.
WILLIAM E. HEYS,
Agent for the Applicant.