Improvements in connection with Dolls.
Year: 1899

page_text: Improvements in connection with Dolls.
I, WILLIAM ROWAN ROBB, 29, Bentinck Street, Belfast, Ireland, Chemist's
Assistant, do hereby declare the nature of this invention to be as follows:-
My invention relates to improvements in connection with dolls and the object
is to provide means whereby they may be made more amusing than usual and
employable for the purpose of advertising. In carrying my invention into
effect I proceed in or in about the following manner: I make the dolls of card-
board, wood or other suitable material and form the eyes of small magnifying
glasses behind within or on which may be provided any desired information,
the body of the doll containing some notification as to what will happen on
looking through the doll's eyes. For instance behind one eye might be an
invitation to try a certain maker's pills and behind the other eye a statement
of the maker's assessment of their value per box, the body of the doll having an
inscription to intimate that by looking in its eyes the secret of good health would
be divulged. This of course is only one instance of the use of the invention as
an advertising medium. The information to be gained by looking through the
eyes might however be of an amusing or other character."
1800
HUGHES & YOUNG,
23, Coleman Street, E.C., Agents.
COMPLETE SPECIFICATION.
Improvements in connection with Dolls.
I, WILLIAM ROWAN ROBB, formerly of 29, Bentinck Street, Belfast, Ireland,
but now of 105, Ormean Road, in the same city, Chemist's Assistant, do hereby
declare the nature of this invention and in what manner the same is to be per
formed to be particularly described and ascertained in and by the following
statement:
My invention relates to improvements in connection with dolls and the object
is to provide means whereby they may be made more amusing than usual and
employable for advertising purposes. In carrying my invention into effect I
I make the dolls of cardboard,
proceed in or in about the following manner.
wood or other suitable material and form the eyes of small magnifying glasses
or lenses behind within or on which may be provided photographically or in any
other way any desired information or announcement. The lenses intended to
be employed for the eyes of the doll are of the same character as those used

page_text: in the well known miniature opera glasses for exhibiting reduced local and other
views, copies of bank notes and the like when the glass is held to the eye and
against the light. On the body of the doll is some information as to what will
happen on looking through or into the dolls eyes. For instance behind one
eye might be an invitation to try a certain maker's pills and behind the other a
statement of the maker's assessment of their value per box, the body of the
doll bearing an inscription to intimate that by looking into its eyes the secret
of good health would be divulged. This of course is only one instance of the
use of the invention as an advertising medium, and it will be obvious that the
lenses may be arranged to afford any information whether of an amusing or
other character.
I propose to make the dolls of flat material, but they can be made of any
form which will permit of the lens eyes being looked through..
Having now particularly described and ascertained the nature of my said in-
vention and in what manner the same is to be performed. I declare that what
I claim is:
1. Providing dolls with eyes formed of magnifying glasses or lenses, the said
magnifying glasses or lenses bearing behind, within or on them in photographi-
cally or otherwise reduced size announcements or information of advertising,
amusing or other character, which can be viewed by holding the eyes of the doll
against the light, substantially as described in the above specification.
2. The combination with dolls of eyes formed of magnifying glasses or lenses
bearing behind within or on them reduced representations of announcements
or information of advertising amusing or other character photographically or
otherwise produced thereon or therein and viewable by holding the eyes of the
doll against the light, substantially as described in the above specification.
Dated this 30th day of January 1900.
HUGHES & YOUNG,
23, Coleman Street, E.C., Agents..