Improvements in Advertising Apparatus.
Year: 1899

page_text: I, CHARLES FREDERICK FLOYD, of 30, Belgrave Road, Walthamstow, Essex,
Agent, do hereby declare the nature of this invention to be as follows:-
This invention relates to improved advertising apparatus, its object being to
produce an attractive perambulating and movable advertisement device more
likely to attract the notice and attention of passers by than the stationary
advertisements hitherto in vogue.
To this end, the invention is characterized by the combination of a travelling
vehicle and an illuminated or illuminable advertisement device in such a
manner that the motion of the vehicle in its progress will automatically cause
the rotation or movement of the advertisement or advertisements, so rendering
it or all of a series thereof continually viewable from all sides, and that when
the vehicle is not proceeding the advertisement will nevertheless be automatically
rotated or moved in such manner by clockwork mechanism or the like.
The advertisements are preferably depicted on and around a rotatable lamp
or lantern internally illuminated, and may be projected therefrom or there-
through onto a surrounding screen. Motion may be imparted to the lamp,
when the vehicle is in progress, by suitable gearing driven from the road wheel
axle, and, when the vehicle is not in progress, the lamp may be actuated by
attached spring gearing, and such gearing may be so connected that, when the
road wheel gearing ceases to operate, the spring gearing is thrown into operation,
whereby a continual actuation of the advertisement device may be attained.
Or, the advertisement lamp or lantern may be actuated either by the vehicle
gearing only, or by the spring motor gearing only, if so required.
T15041
1 1000
DAY, DAVIES & HUNT,
Chartered Patent Agents,
821, High Holborn, London, W.C., Agents for the Applicant.
Improvements in Advertising Apparatus.
I, CHARLES FREDERICK FLOYD, of 30, Belgrave Road, Walthamstow, in the
County of Essex, Agent, do hereby declare the nature of this invention and in
what manner the same is to be performed, to be particularly described and ascer-
tained in and by the following statement:-
This invention relates to improved advertising apparatus: its object being to
produce an attractive perambulating and moveable advertisement device more

page_text: likely to attract the notice and attention of passers-by, than the stationary
advertisements hitherto in vogue.
To this end the invention is characterized by the combination of a travelling
vehicle with an illuminated or illuminable advertisement device, in such a
manner that the motion of the vehicle in its progress will automatically cause
the rotation or movement of the advertisement or advertisements, so rendering
it, or all of a series thereof, continually viewable from all sides.
I will now proceed to describe the invention in detail with the aid of the
accompanying drawings, in which:-
Figure is a rear-end elevation of a vehicle fitted with my improved adver-
tising device; one of the wheels being omitted and the vehicle spring shewn in
section.
Figure 2 is a side elevation of Figure 1.
Figure 3 is a fragment of one of the vehicle wheels and the local parts of the
advertisement driving gear; shewing how the advertisement device may be
driven by a projecting pin on the axle-box engaging directly with a toothed
wheel fast on one end of the driving spindle.
The advertisements are preferably depicted on and around a rotatable lamp or
lantern, such for example as a, internally illuminated, and said advertisements
may be optically projected therefrom or therethrough on to a surrounding screen.
Motion may be imparted to the lamp or other body carrying the advertisements,
when the vehicle is in progress by suitable gearing such for instance as a pin b
fixed in the axle-box of the road-wheel, said pin serving as a support for a
bracket arme bearing an antifriction roller which engages the teeth of a spur-
wheel e rotatably mounted in a bearing bracket or hanger f fixed to the underside
of the bottom of the vehicle; the motion being communicated to the lamp a
above by means of bevel driving gear such as g, g², g², connected by shafts h, h
with a bevel wheel mounted fast on the spindle of the lamp; the initial
motive power of the road wheel being in this arrangement transmitted to the
spur wheel e by the bracket arm being carried round by the motion of the road-
wheel. Thus once in every revolution of the road-wheel of the vehicle the spur-
wheel e would be rotated a tooth further, as shewn in Figures 1 and 2.
A modification (shewn in Figure 3) of the driving gear consists in the spur-
wheel being mounted horizontally at the end of the driving rod and the pin
engaging directly with the teeth of said wheel; thus dispensing with the inter-
mediary bevel gear g.
There may be in connection with this arrangement a hand device for throwing
the lamp working gear out of gear at will. The advertisement lamp or lantern
may be actuated either by the vehicle gearing only or by spring motor gearing
only or by electric battery or other form of motor.
Having now particularly described and ascertained the nature of my said
invention and in what manner the same is to be performed, I declare that what
I claim is: -
°
1. The combination with a wheeled vehicle of a revoluble lamp or lantern
bearing advertisements, and gearing connecting the lamp or lantern with one of
the road wheels of the vehicle, in such manner that the motion of the road wheel
when the vehicle is travelling is transmitted through the gearing to the lamp
as and for the purpose described.
PHILLIPS & LEIGH,
No. 22, Southampton Buildings, Chancery Lane, London, W.C.,
Agents for the Applicant.