Improved Means for Advertising.
Year: 1889

page_text: Date of Application, 9th Oct.; 1889-Accepted, 15th Feb.; 1890
COMPLETE SPECIFICATION.
Improved Means for Advertising.
We JOHN HALL and GEORGE SMITH of Paradise Square Sheffield in the County
of York Advertising Contractors, and JAMES FREDERICK BENNETT of Wrights Hill
Sheffield Mathematical Instrument Maker do hereby declare the nature of this
invention and in what manner the same is to be performed, to be particularly
described and ascertained in and by the following statement in writing, that is
to say:
Our present invention relates to and consists in the use and adaptation of a suitable
chemical, or suitable chemicals, such for example as a salt of sodium, to which we
add varnish, paste, or other suitable solid, or fluid, or pasty substance or compound,
the proportions of the same being determined by the total quantity required to be
used for the purpose hereinafter specified. Or we can employ any other suitable
chemical or chemicals that will carry into effect the objects of our invention herein-
after described.
The main object of our invention is to impress, stamp, or mark, or affix, on, or in,
any suitable part or parts, or on a strip or piece of paper or other suitable material
that can be placed in any convenient part, of a cigar or cigarette,-any desired name
or names, or letters, or words, or numerals, or any design or designs, or device
or devices, or mark or marks, or initials or monograms, that will serve either for an
advertisement or advertisements, or for an ornamental or other attraction to the public,
and will constitute a general or special advertising or indicating medium, such for
example as to advertise or indicate the name of the maker or seller thereof, in con-
junction or not with an address or addresses, and in conjunction or not with any
brand or brands, or trade name or names, or marks or devices required to be
advertised or indicated thereon and made known.
In carrying out our invention in practice we use and apply the before described
chemical or other compound with which we mark or impress or stamp or affix the
desired letters, words, numerals, designs, devices, or marks, on, or in, any suitable
part or parts of a cigar or cigarette, or on, say, a strip or piece of paper or other
suitable material that can be conveniently placed on, or in, some part of a cigar or
cigarette; and on the cigar or cigarette being smoked the letters, words, numerals,
designs, devices, or marks, that have been produced or placed thereon or therein, will
appear reproduced on or in the ashes resulting from the smoking; that is, the ashes
will appear just as if they had been marked or impressed with the letters, words &c.,
and so will advertise, indicate, or show, all that which by the herein before described
process has been marked, impressed, stamped, or affixed, or otherwise produced, on
or in the cigar or cigarette.
It has been ascertained by experiment that letters, words, numerals, designs, or
devices or marks, made, on such a combustible body as a cigar or cigarette, with a
solution of Tungstate of Soda (which is a Salt of Sodium) made up as a saturated
solution, will preserve or partly preserve that portion of the body of the cigar or
cigarette to which the solution is applied, consequently on drawing or marking-for
example a cross or other mark, or a word or words, or numerals, on the required
part of the cigar or cigarette with the Tungstate of Soda solution, the result will be
that on the cigar or cigarette being smoked the ashes will appear white excepting
only those parts where the solution has touched the cigar or cigarette, that is, the
cross or other mark, or the words or numerals will remain and be distinctly seen in
black on the white ashes.
In order to produce the best result, in putting our invention in practice, we
prefer to use Tungstate of Soda, otherwise Salt of Sodium, in powder, in combination
with Burnt Umber and Burnt Oil, the proportions we use being about one third of

page_text: Burnt Umber, and one tenth of Tungstate of Soda, the whole being mixed with
sufficient Burnt Oil to make the compound into the consistency of an ink, which we
apply with any suitable brush or pencil and therewith mark that part or parts of the
cigar or cigarette as required or as may be desirable.
Having now particularly described and ascertained the nature of our said inven-
tion and in what manner the same is to be performed we declare that what
we claim is :-
The novel and peculiar process of marking, impressing, stamping, affixing, or
otherwise producing on, or in, any desired and suitable part or parts of a cigar
or cigarette, any required letters, words, numerals, designs, devices, or marks, or
impressions, constituting either general or a special advertising or indicating
medium, in combination with the reproduction and showing the same on, or in, the
ashes resulting from the smoking of the cigar or cigarette, substantially as herein-
before specified.
Dated this 8th day of Datalior 1880
BRISTOW HUNT, R.P.A.,
Aldine Chambers, High Street, Sheffield, Agent for the Applicants.