BOOKS FOR ADVERTISING AND OTHER PURPOSES
Year: 1883

page_text: PROVISIONAL SPECIFICATION left by the said Richard Ripley at the Office
of the Commissioners of Patents on the 10th March 1883.
RICHARD RIPLEY of Liverpool in the county of Lancaster
BOOKS FOR ADVERTISING AND OTHER PURPOSES."
11
"
IMPROVEMENTS IN
This invention was originally suggested to my mind from a knowledge of the
fact that all advertisers in a book wish to have the outside page. Now the
question arose in my mind would it not be possible to so construct a book with
advertisements that every one (though the majority be inside the cover) shall have
the advantage of the outside of the cover also. This I accomplish in the following
ways. The outside back of the book is a mere skeleton with a small advertisement
on the same close to the binding-The second leaf fits inside this cover but instead
of being full length projects only a little beyond the advertisement on the cover;
a piece of similar material to the cover is affixed to the projecting portion and on
this the title of the advertisement on the leaf is printed. The third leaf projects a
trifle beyond this and has a similar piece of back with the title of its advertisement.
The next projects still further until the entire hiatus in the back is filled up.
Care must be taken to have each piece of back a little thicker than the previous
one so that when the book is closed all shall stand at the same level. The leaves
carrying back are made of parchment or of cloth vellum parchment paper or other
tough material so as not to be easily torn. The outside frame may be of metal―
In place of an outside frame however I sometimes have a clasp to hold all tight.
This can consist of two projecting blades like the strokes of a capital U which pass
through pockets or slits in all the pieces of back. The book is thus hasped, while
to open the book all one has to do is to withdraw the hasp. As loose hasps are
apt to get lost I sometimes form the hasp of a single blade attached to one of the
leaves of the back by an elastic. This hasp has thus to be fitted only into one
side. If two of these hasps are attached, one two each back, the two leaves of the

page_text: back can be made in the composite manner, and yet (the book and with it each
part of the back) be clasped. Another plan of clasping is by a hinged hasp
attached to one piece of the composite back at the end edge (top or bottom)
folding it back over the others. Another mode of clasping better than these for
some purposes consists in hinged clasp drawn back so as to cover the back of the
book when opened the top and bottom of the book when closed; these can have
spring clipping edges.
This form of book will be found of great use for tables the title of the table is
exposed on the piece of back attached and its page instantly found
Instead of a single skeleton cover and leaves with pieces of back fitting in, a
skeleton or ring piece of back can be placed on each leaf but the last, where a
square, oval, circular, or other piece fills the hiatus. The mode of hasping can be
the same in this case too.
The edges of the back, or of the pieces forming the back, of the book can, if
desired, be made to fancy patterns, to suit taste.

page_text: SPECIFICATION in pursuance of the conditions of the Letters Patent filed by
the said Richard Ripley in the Great Seal Patent Office on the 10th September
1883.
RICHARD RIPLEY of Liverpool in the county of Lancaster " IMPROVEMENTS IN
BOOKS FOR ADVERTISING AND OTHER PURPOSES
"
This invention was originally suggested to my mind from a knowledge of the
fact that all advertisers in a book wish to have the outside page. Now the question
arose in my mind, would it not be possible to so construct a book with advertise-
ments, that every one (though the majority be inside the cover) shall have the
advantage of the outside of the cover also. This I accomplish in the following
ways. The outside back of the book is a mere skeleton with a small advertisement
on the same, close to the binding. The second leaf fits inside this cover, but
instead of being full length projects only a little beyond the advertisement on the
cover; a piece of similar material, to the cover is affixed to the projecting portion
and on this the title of the advertisement on the leaf is printed. The third leaf
projects a trifle beyond this and has a similar piece of back with the title of its
advertisement. The next projects still further until the entire hiatus in the back
is filled up. Care must be taken to have each piece of back a little thicker than
the previous one so that when the book is closed all shall stand at the same level.
The leaves carrying back are made of parchment or of cloth, vellum, parchment,
paper, or other tough material so as not to be easily torn. The outside frame may
be of metal. In place of an outside frame however, I sometimes have a clasp to
hold all tight. This can consist of two projecting blades like the strokes of a
capital U which pass through pockets or slits in all the pieces of back. The book
is thus hasped, while to open the book all one has to do is to withdraw the hasp.
As loose hasps are apt to get lost I sometimes form the hasp of a single blade
attached to one of the leaves of the back by an elastic. This hasp has thus to be
fitted only into one side. If two of these hasps are attached, one to each back, the
two leaves of the back can be made in the composite manner, and yet (the book
and with it each part of the back) be clasped. Another plan of clasping is by a
hinged hasp attached to one piece of the composite back at the end edge (top or
bottom) folding it back over the others. Another mode of clasping better than
these for some purposes consists in hinged clasp, drawn back so as to cover the
back of the book when opened, the top and bottom of the book when closed; these
can have spring clipping edges.
This form of book will be found of great use for tables, the title of the table is
exposed on the piece of back attached and its page instantly found.
Instead of a single skeleton cover and leaves with pieces of back fitting in, a
skeleton or ring piece of back can be placed on each leaf but the last, where a
square, oval, circular, or other piece fills the hiatus. The mode of hasping can be
the same in this case too.
The edges of the back or of the pieces forming the back of the book can, if
desired, be made to fancy patterns, to suit taste.
Now since the filing of the above provisional specification, I have experimented
in various ways and have found that for simple cheap book for advertising
purposes, it is not necessary to fill up the back' to a uniform level, but that a book
shown in Fig. 1 in which there are as it were half a dozen or so colored backs of
equal thickness throughout, is best. For directories and similar books thicker
backs and brought up to a uniform surface is best, but still formed of simple leaves
as shown in section or end elevation in Fig 2. If there be a clasp it is best to

page_text: have one at both top and bottom on outside cover as shown; the sheet forming the
various backs should be of stout material, parchment, cloth, leather or best of all
paper with a backing or skeleton of wire-work or wire gauze enclosed in the
substance of the paper. The outer surface of the book can be cloth, leather or
other suitable material. Fig 3. shows the back of the book as set forth in Fig 2,
or in Fig 1, except for the clasps. I have for the purposes of effect put my own
advertisement on the back and placed the headings of the advertisements of five or
six imaginary articles, the descriptions below being supposed to be covered by the
other sheets of advertisements above.
Having now described my invention and the best mode known to me of
carrying it into effect, I claim as my invention:
The manufacture of books with backs for advertising or other purposes
substantially as described, in which a series of leaves at the beginning or end of
the book or both beginning and end, are arranged, with a considerable strip of each
leaf projecting beyond those in front of it, upon which strip the title or distin-
guishing or most important point of the advertisement, table, or other matter set
forth on said page, is placed.
In witness whereof I the said Richard Ripley have hereunto set my hand and
seal this eighth day of September in the year of our Lord one thousand eight
hundred and eighty three.
DIGNADD
DIDI UV