Improved Method of and Means for Displaying Advertisements.
Year: 1890

page_text: Date of Application, 30th Aug., 1890
Complete Specification Left, 1st June, 1891-Accepted, 4th July, 1891
PROVISIONAL SPECIFICATION.
Improved Method of and Means for Displaying Advertisements.
1 HENRY HEATH of Ellesmere Avenue, Eccles, near the City of Manchester
County of Lancaster do hereby declare the nature of this invention to be as
follows:-
--
My invention relates to the displaying of advertisements in public thoroughfares
in such a manner as to render them conspicuous and has for its object to utilize lamp
posts for the purpose. I employ a frame which is so constructed as to be capable
of being conveniently attached to a lamp post and is also adapted to receive slides
sheets plates or frames marked with or containing announcements or advertisements.
The said frame may extend entirely around the post or only partly around the
same or may project from one or two sides and may be secured by means of clips
or clamps and bolts or screws or by suitable means. In the case of a frame adapted
to extend around a post the frame would be made circular triangular square
hexagonal or polygonal in form with grooved slides to receive plates of glass or
other material containing or carrying the advertisements. The said plates might
be slid into position either upward or downward. I may employ locking arrange-
ments for securing the advertisements in position. The frame may be made of a
tapering or pyramidal form in order that the light from the lamp above the
advertisements may fall more fully upon the advertisements and also that the
shadow resulting from the use of the attachment may be lessened.
In order to reduce such shadow as much as possible the said frame may be so
shaped as that the sides or the advertisement plates would coincide with lines
radiating from the light or thereabouts. In some cases wherein partly transparent
or semi-opaque plates would be used the advertisements might be rendered more
distinct at times by the aid of a light or of lights arranged inside the frame. As
herein before mentioned the frame might in some cases project from one side or from
two cases of the post or might even radiate in three or more directions from the
same.
Dated this 20th day of August. 1890.
DUTTON & FULTON,
1, St. James Square, Manchester, Agents.
COMPLETE SPECIFICATION.
Improved Method of and Means for Displaying Advertisements.
I HENRY HEATH of Ellesmere Avenue, Eccles near the City of Manchester,
County of Lancaster do hereby declare the nature of this invention and in
what manner the same is to be performed to be particularly described and
ascertained in and by the following statement and accompanying drawings.
My invention relates to the displaying of advertisements in public thoroughfares
and places in such a manner as to render them conspicuous and has for its object
to utilise lamp posts and columns for the purpose. I employ a frame which is 30
constructed as to be capable of being conveniently attached to a lamp post or other
pillar and is also adapted to receive slides, sheets, plates, or frames marked with or
containing announcements or advertisements.
The said frame by preference extends entirely around the post or pillar and may
be secured by means of clips or clamps and bolts or screws or by suitable means.
The frame would be made circular, triangular, square, hexagonal or polygonal in
form with grooved slides to receive plates of glass or other material containing or

page_text: carrying the advertisements. The frame is preferably made of a tapering or
pyramidal form in order that the light from the lamp above the advertisements
may fall more fully upon the advertisements and also that the shadow resulting from
the use of the attachment may be lessened. In some enses the frame might extend
partly around the post or pillar.
The accompanying drawings illustrate the principal applications of my invention.
Fig. 1 represents a street lamp post fitted in accordance with my invention.
Fig. 2 shows my invention applied to the columns supporting the roof over a
railway station platform.
Fig. 3 represents a telegraph pole or post fitted with my improved advertising
medium.
In Fig. 1abe is a frame which I apply to a lamp post and which is adapted to
hold plates or panels d d which are adapted to the displaying of advertisements as
clearly indicated in the drawing. The said frame consists wholly or principally of
two ornamental collars a b which are connected together by bars ce. The collars ab
or one of them may be cast or formed in one piece with the lamp post or be applied
to such post.
In the cases of ordinary or existing posts I form the frame in two parts which
meet together and encircle the post the two parts being secured together by means
of bolts or suitable fastenings so that when so secured the frame is clamped upon
the post. The two parts of the frame may be hinged together and when closed
upon the post may be fastened by menus of bolts or screws or he simply secured by
means of a padlock or other lock latch or holt or set of such fastenings so as to be
readily removable. In the example the frame would be hexagonal the bars e
constituting the corners of the hexagon. Such a frame would hold six of the
plates d extending from top to bottom of the frame. In some cases shorter plates
might be used as for example two plates might be applied one above the other in
any one of the six compartments of the frame. The plates may be made of
enamelled iron, opaque white glass, sheet metal, tinned metal, wood, papier maché,
or of any suitable or ordinary material and be printed stamped or marked with
advertising notices by any ordinary or suitable process or processes. The bars er
would be suitably grooved to receive the plates. The frames might be so constructed
sa that it would be necessary to remove them from the posts when the changing or
renewal of the plates or panels would be required or provision might be made for such
changing or renewal to be effected without the necessity for the removal of the frames.
In the latter case the lower collarb might be made reinovable or a part of the collar
might be removable or detachable as for example it might be hinged in two or more
parts or might be adapted to be loosened and lowered upon the post so as to expose the
lower ends of the grooves in the barser. The frame may be triangular, square, octagonal
or of other polygonal form so as to hold three, four, or more plates or panels or it might
be made to hold only two plates one on each side of the post. The frame is made
of a tapering or slightly pyramidal form in order that the light from the overhead
lamp may light up the notices as aforesaid. It will be seen that as the frame does
not project much from the lamp post it will not be in the way of passers by and
will not increase the shadow cast by the lamp post to any material extent. This
will be apparent when Fig. 1 is examined. It will be seen that the bars e forming
the angles of the polygonal frame about coincide with lines radiating downward
from the gas flame. In the example a single gas flame only is snown but it will be
obvious that in the case of two flames or a cluster, the advertising frame would
be better lighted and would not cast a shadow of material importance. It will be
understood that an electric or other light might take the place of the gas light.
The example illustrated by Fig. 2 differs in the respect that the columns are not
surmounted by lamps. With this exception the description of the frames and
advertising panels in Fig. 1 will apply also to Fig. 2. In Fig. 3 an ordinary
wooden telegraph pole appears and it will be obvious that in this case the metal
frame abc must be adapted to be applied to the post. In the cases of such poles
situated on roadsides or on lines of railway the frame may not be required to

page_text: extend entirely around the pole. In the example the frame may be supposed to
extend half way around the pole and to have three panels only. It will be obvious
that the number of advertising plates or panels will depend upon the situation of
the post pillar or polc.
My invention may be applied to posts pillars or columns situated in public
thoroughfares or places other than those of the nature as specifically illustrated.
Having now particularly described and ascertained the nature of my said
invention and in what manner the same is to be performed I declare that what I
claim is :-
1. As advertising media the frames abc adapted to be applied to lamp posts,
pillars, columns and poles in public thoroughfares substantially as set forth and
indicated.
2. As advertising media the polygonal frames abe adapted to receive plates or
panels of opaque glass or other material bearing advertising announcements and to
be applied to posts pillars columns or poles substantially as and in the manner set
forth and indicated.
3. The polygonal frames adapted to receive removable panels bearing advertising
announcements such frames being of a slightly tapering or pyramidal form and being
adapted to be clamped upon or secured to lamp posts or to other posts columns or
poles, substantially as set forth and indicated.
4. The lamp post constructed to receive plates or panels bearing advertising
announcements as set forth with reference to Fig. 1 of the drawings hereto.
Dated this 20th day of May 1801
DUTTON & FULTON,
1, St. James Square, Manchester, Agents.