Improvements in Cards for Seasonable Greetings or for Advertising Purposes.
Year: 1891

page_text: Date of Application, 4th Sept., 1891-Accepted, 10th Oct., 1891
COMPLETE SPECIFICATION.
Improvements in Cards for Seasonable Greetings or for Advertising
Purposes.
We THOMAS GEORGE EDWARDS of 65 Poland Street, Oxford Street in the
County of Middlesex, Engraver, and MICHAEL HENRY NATHAN of 24
Australian Avenue Barbican in the City of London, Art Publisher, do hereby
declare the nature of this invention and in what manner the same is to be
performed, to be particularly described and ascertained in and by the following
statement :-
This invention relates to cards commonly called Christmas cards which may be
employed for any seasonable greetings or for advertising any particular goods.
Our improvements consist in making the card attractive by concealing the
greeting or other matter to be divulged by movement of a spring slide fitted in
the card and having the greeting or other matter written drawn printed or painted
thereon in the required position to register with openings made in the card when
the spring slide is moved to its full extent.
The spring slide may be moved by pulling a ribbon or tape provided for the
purpose or by pushing a push piece or button made in imitation of the well known
electric bell push piece and bearing upon a ribbon or tape concealed in the card.
In the accompanying drawings we show examples of cards made to operate in
the manner hereinbefore described. They will serve to illustrate two forms of
which many modifications may be made by variation in design of the openings at
which the concealed matter is to become visible or by variation of the greetings,
wording for advertisements or pictorial or other representations which may
conveniently be exhibited at the several openings provided.
Figure 1 is a plan of a greeting card in which the openings represent a playing
card known as a "ten of hearts the spring slide being in position to conceal the
greeting.
Figure 2 is a plan similar to that represented at Figure 1 the spring slide being
drawn into its opposite extreme position exhibiting the greeting at the openings.
Figure 3 is a sectional end view of Figure 1.
Figure 4 is a plan of a greeting card in which the movement for the spring
slide is obtained by pressure upon a push piece resembling the push piece of an
electric bell.
Figure 5 is a plan similar to that represented at Figure 4 the spring slide
being drawn into its opposite extreme position exhibiting the greeting at the
openings.
Figure 6 is a sectional end view of Figure 4.
The card represented by Figures 1, 2, 3, consists of a front card A representing
the "ten of hearts" but this may be a front card ornamented with any suitable
design and any form of openings. The front card A is pasted upon a back card or
mount B having a portion cut out to receive a sliding piece C retained therein by
guide pieces D D' or by a complete covering at the back and carried to one
extreme position by the elastic spring E. In this position the card appears as in
Figure 1. The sliding piece being coloured red, the pips of the cards appear as
red hearts. In order to operate the sliding piece C and so produce the required
transformation we provide the ribbon F which passes through a slot G made
through the front and back cards A and B then through a slot H made through
the back card or mount B and is fastened to the sliding piece C.
Thus a pull at the ribbon F causes the sliding piece C to rise and exhibit the

page_text: The ribbon or tape F is fitted in the manner hereinbefore described when the
sliding piece C is to be drawn upward for producing the necessary transformation
it being convenient to pull the ribbon or tape at the lower end of the card. When
the sliding piece C is arranged to be drawn down for producing the required
transformation the ribbon or tape F is arranged to pass directly from the lower
end of the sliding piece C to which it is then secured through the slot G. The
ribbon or tape F may, however, be operated from the upper end or sides of the
card the pull being in the same direction as the movement of the sliding piece C.
The card represented by Figures 4, 5, and 6, may also have openings of any
design and have upon the sliding piece C wording or pictorial representations of
any kind to be exhibited at any suitable openings.
The movement of the ribbon F is to be produced by pressure upon a push
piece J in imitation of the push piece of an electric bell. Both extremities of the
ribbon F being fixed, one end to the sliding piece C and the other end to the
fixed button K, pressure upon the push piece causes the ribbon F to exert a pull
upon the sliding piece C which thereby descends and is restored to its normal
position by the elastic spring E when the pressure is removed from the push
piece J.
Having now particularly described and ascertained the nature of our said inven-
tion and in what manner the same is to be performed, we declare that what we
claim is :-
1. A greeting or advertisement card consisting of a perforated front card and a
spring sliding back card operated by pulling a ribbon to register matter written
drawn printed or painted on the sliding card with the openings in the front card
substantially as described.
2. In greeting or advertisement transformation cards, described in the above
claiming clause, the push piece for operating the ribbon in imitation of the push
piece of an electric bell substantially as described.
Dated this 4th day of September 1891.