Improved Means for Advertising and Signalling.
Year: 1892

page_text: Date of Application, 3rd May, 1892
Complete Specification Left, 27th Jan., 1893-Accepted, 11th Mar., 1893
PROVISIONAL SPECIFICATION.
Improved Means for Advertising and Signalling.
I, JOHN CHARLES BAYNTON TAYLOR of Paradise Cottage (the old Vicarage)
Holloway, Bath, in the County of Somerset do hereby declare the nature of this
invention to be as follows:-
The application of any description of the electric light for the display of any
letter, name, figure, sign, signal, pattern, design, or device-or any multiplication,
or combination thereof, hereinafter called-the Advertisement.
This may be done in any or all of the following ways-either alone or combined
in any required manner-
-Ist. By shaping that portion of the electric current which
is luminous, and also the surface conductor or space whereon it is displayed, so as
to form the required advertisement. 2nd. By combining any necessary number of
luminous electric surfaces or lights or lamps to form the advertisement. 3rd. By
placing the light behind any transparent, or semi-transparent, or perforated
surface, and which may be coloured or otherwise. 4th. By throwing or reflecting
the light upon any advertisement. 5th. By any combination of any or all the
foregoing advertisements.
Dated this 2nd day of May 1892.
J. CHAS. BAYNTON TAYLOR.
COMPLETE SPECIFICATION.
Improved Means for Advertising and Signalling.
I, JOHN CHARLES BAYNTON TAYLOR, of Paradise Cottage (the old Vicarage)
Holloway, Bath, in the County of Somerset do hereby declare the nature of this
invention and in what manner the same is to be performed, to be particularly
described and ascertained in and by the following statement:-
and
This invention consists of the application-of any description of the electric
light (and of any kind of electrical principles-and appliances belonging thereto)
for the production formation and display of any letter-name-word-figure-sign
signal-pattern-trade mark-design or device (either of which is herein called
the Letter)- any multiplication or combination thereof (hereinafter called the
Advertisement) so that any such letter or advertisement is Luminous (hereinafter
called respectively the Luminous Letter and the Luminous Advertisement) and its
or their use for any or all kinds of advertising purposes.
or
By advertising purposes-is herein meant to be any purposes or methods which
are or may be required for either drawing attention to or indicating-or
publishing or giving notice of or displaying, or exhibiting-or signalling-any
letter-word-name-figure-sign-signal-pattern-trade mark-design-or
device (either alone or combined) which is or may be used (publicly or privately)
for any purposes, of signalling-indicating giving notice-or advertising.
These objects shall be accomplished and effected in any or all of the herein-
mentioned ways-either seperatelŷ or singly or in any required combination.

page_text: or by means of which the electric current is (or may be rendered visible and
luminous (all of which is hereinafter called the Luminous Wire) shall be so shaped-
bent-formed-twisted-woven-arranged-combined-constructed-or adjusted-
as to form any such letter or advertisement as has been already described so that
(being properly connected with any suitable source for supplying electricity) when
the electric current is allowed to pass over the aforesaid conductor (wire &c.)
the letter or advertisement which it is formed into shall become luminous-but
when the electric current is cut off or prevented from passing-the aforesaid letter
or advertisement will not be luminous.
It is herein understood that the words letter and advertisement also indicate
their respective plurals-also that each seperate letter-or any seperate section
thereof or the whole of an advertisement or any seperate section of an advertise-
ment may be treated constructed, arranged, or displayed, in any or all of the
hereinmentioned ways.
THE APPLICATION OF THIS INVENTION.
1-Each letter, or the entire advertisement or any section of either, shall (or
may be enclosed in a glass cell or case, under similar conditions, to which the
electric light and its conductor is (or may be) enclosed only instead of globes or
bulbs being always used (as is now the case) any kind of cell shaped to meet any
special requirements may be used. For general purposes a flat shallow rectangular
cell is best as it allows any number of letters so enclosed being more readily fitted
into a frame work than if otherwise shaped.
The various cells-and the various parts of any letter or advertisement, shall (or
may) be fixed in or on any suitable framework.
The whole (where so required) or any part thereof may be placed behind glass—
or enclosed therein.
2-Tho luminous letters-or the luminous advertisement may be placed behind
glass, on which there is engraved, fixed, painted, stained, coloured, or otherwise
affixed-or on which there is cemented or raised any corresponding letter or
advertisement-so that when the letter or advertisement at the back is rendered
luminous, it will show through and illuminate the letter or advertisement in front of
it but when the electric light supply is cut off, the one in front only appears as an
ordinary letter or advertisement-and is not luminous.
3-The luminous wire letters, may be partly or entirely enclosed in glass cells,
each of which forms a letter corresponding with the luminous wire letter which it
encloses or which is behind it. Opal glass (also coloured glass) is eminently suited
for this purpose-thus the advertisement may be either luminous or not.
4-Small pieces of glass (such as prisms, crystals &c.) may used to form letters &c.
in front of around the last named letter &c.
and
or
5-For large letters or for special effects-the letters or advertisement may be
formed by grouping into the required shape-any necessary number of properly
enclosed luminous points or surfaces-(or any number of electric lights or lamps).
For this purpose the small incandescent lamps (especially so if enclosed in opal or
coloured glass cells) are eminently useful.

page_text: employed for the purposes herein referred to (except where specially indicated to
the contrary) are such as are and shall be used for producing, supplying and
applying any kind of electric light and electricity, either as are now used, or shall
be used hereafter. All this invention claims in respect thereof, being to employ
and modify any or all of them so as to produce any or all of the results herein set
forth, and claim for this invention.
The general principle of this invention-is to form that portion of the electric
conductor on which the electric light is displayed not as is now usually done into
two luminous lines connected by a luminous ring, but, into letters &c. Also to
group any number of such luminous surfaces (or seperate lights or lamps) so that
they shall form letters &c.
It being always understood throughout that any word, name, term, or definition
herein used shall always herein have the meaning which is hereinbefore applied
to it.
Having now particularly described and ascertained the nature of my said inven-
tion and in what manner the same is to be performed I declare that what I
claim is―
1st. To form any part of the electric current and any part of the conductor, on
or by means of which it is visible and luminous (as electric light) into letters
names-words-figures-signs-signals-patterns--trademarks-designs or devices-
and to use them for any and all purposes of indicating-giving notice-signalling
or advertising.
2nd. To make the glass cells, in which any such letter &c. is (or may be) enclosed,
of any shape that may be required-it being impossible to confine them to one
special shape-but apart from their use with this invention I make no claim in
this respect.
3rd. To place any letter &c. on glass (as herein described) in front of the
luminous wire letters which are behind the same.
4th. To enclose each luminous wire letter in a glass cell which forms a corre-
sponding letter in front of it-or partly around it or entirely around it.
5th. To group any number of electric lights (i.e. luminous surfaces or lamps) so
that they shall form any required letter-or advertisement.
6th. To use colours and other modifications as are herein described.
Dated this 25th day of January 1893.
JOHN CHARLES BAYNTON TAYLOR.