IMPROVEMENTS IN THE MAXIDA CENTRE OF AND TH THR MODE OF APPLYING TRADE MARK LARKIS
Year: 1873

page_text: LETTERS PATENT to Frank Jaques, of Brixton Road, in the County
of Surrey, Gentleman, for the Invention of "IMPROVEMENTS IN THE
MAXIDA CENTRE OF AND TH THR MODE OF APPLYING TRADE MARK LARKIS"
Sealed the 22nd August 1873, and dated the 6th March 1873.
PROVISIONAL SPECIFICATION left by the said Frank Jaques at the
Office of the Commissioners of Patents, with his Petition, on the
6th March 1878.
I, FRANK JAQUES, of Brixton Road, in the County of Surrey,
Gentleman, do hereby declare the nature of the said Invention for
"IMPROVEMENTS IN THE MANUFACTURE OF AND IN THE MODE OF APPLYING TRADE
MARK LABELS," to be as follows:-
The object of this Invention is to prevent the fraudulent use of labels
constituting trade marks when the same have been applied to bottles,
jars, or other vessels.
It is well known that labelled ale, porter, and spirit bottles after being
emptied of their original contents (the manufacture of the firms by
which the labels were issued) have been refilled with ale, porter, or
spirits of inferior makers; which ale, porter, or spirits has been sold
under cover of the trade mark as the production of that firm which
issued that mark. To avoid frauds of this class regulations have been

page_text: enforced and suggestions made by brewers and other manufacturers, but
these have met with only partial success.
Now the object of my Invention is to put into the hands of the public
a security against this class of fraud, and this I effect by providing a
facile means of destroying the label or trado mark, thus rendering it t
impossible for any tradesman under any pretext to reissue the same.
-
Instead of making the trade mark label in one piece as heretofore, I
propose to make it in two pieces. Thus for example the crowning
portion of the device, whatever that may be, will be detached from the
main portion of the label, and instead of being made fast like the rest of
the device to the bottle by means of paste I cement it to a band or tapo.
In the label I form a slit and I pass through this slit the tape carrying
the completion of the device, leading it down the back of the label
to near the lower extremity thereof. The label thus prepared and
arranged I attach to the bottle by paste or otherwise, as heretofore, ]
Icaving the upper part of the device which is carried by the end
of the tape free or detached from the bottle. This tapo will servo for.
stripping off the trade mark, and to this end I propose on the first
introduction of the Invention to the public to apply to the labels ncar
the head thereof the word " "pull or some such introduction. When
therefore a bottle has been emptied it will only be necessary for the
owner of that bottle before exchanging it to pull at the tape, and he
will then effectually deface the label by stripping off the central
portion thereof, or that which overlies the tape. By this simple
means the prevention of a fraud long practised on the public will be in
the hands of private purchasers, and the advantage thus secured will
render manufacturers free to supply the general trado with their goods, a
restriction of supply to appointed agents having to the present time
been the only security on which manufacturers could rely for the issue
to the public of their genuine productions..
"

page_text: Now the object of my Invention is to put into the hands of the public
a security against this class of fraud, and this I effect by providing a
facile means of destroying the label or trade mark, thus rendering it
impossible for any tradesman under any pretence to reissue the same.
I
'
Instead of making the trade 'mark label in one piece as heretofore, I b
propose to make it in two or more pieces. Thus for example the
crowning portion of the device, whatever that may be, will be detached
from the main portion of the label, and instead of being made fast like
the rest of the device to the bottle by means of paste, I cement it to or
print or impress it upon a band or tape. In the label I form a slit 1
through which I pass the tape, leading it down the back of the label to
near the lower extremity thereof. The label thus prepared and arranged I
attach to the bottle or other vessel by paste or otherwise, as heretofore,
leaving the upper part of the tape free or detached from the bottle.
This tape will serve for stripping off or destroying the trade mark. 1
When therefore a bottle has been opened it will only be necessary for
the purchaser to pull down the tape, and he will then effectually deface
the label by stripping off the central portion thereof or that which
overlies the tape. By this simple means tho prevention of a fraud long
practised on the public will be in the hands of private purchasers, and 2
the advantage thus secured will render manufacturers free to supply the
general trade with their goods, a restriction of supply to appointed
agents having to the present time been the only security on which
manufacturers could rely for the issue to the public of their genuine
duation

page_text: This tape may extend downwards to near the bottom of the label, and it
will be held in position by being tightly secured between the label, and
the vessel to which the label is applied. The upper end of this tape is
impressed with a portion of the trade mark, but the chief portion will in
general as in the illustration overlie the tape. On the issuing of com-
pound labels of this character I propose to apply the word "pull" or
some analogous instruction until the public has become familiar with
the object of the Invention. Thus on the opening of a bottle a purchaser
will have his attention called to the label, and he will most probably from
curiosity if for no other reason follow the direction and pull and strip off
the tape; in doing this he will so deface the label as to prevent its
fraudulent reissue.
The further to ensure the carrying out of this object I propose to print
upon the back of the tape some motto or practical reflection, proverb,
appropriate saying, or pertinent question or advertisement, which when
once known to exist will be certainly looked for, and will thus form the
stimulus required to bring the Invention into practical use.
Having now set forth the nature of my Invention of "Improvements
in the Manufacture of and in the Mode of Applying Trade Mark Labels,"
and explained the manner of carrying the same into effect, I wish it to
be understood that under the above in part recited Letters Patent I
claim,―
First. The manufacture of compound labels as above described.
Secondly. Placing behind the trade mark label when applied to
bottles, jars, or other vessels a tape or its equivalent for defacing a label,
in the manner and for the purpose above described.
In witness whereof, I, the said Frank Jaques, have hereunto set
my hand and seal, the Fifth day of September, in the year of