Improvements relating to the Display of Advertisements on Metallic Plates.
Year: 1896

page_text: Date of Application, 23rd Mar., 1896
Complete Specification Left, 9th Dec., 1896-Accepted, 9th Jan., 1897
PROVISIONAL SPEC
Improvements relating to the Display of Advertisements on
Metallic Plates.
We, WILLIAM WALTERS, and THE BIRMINGHAM ADVERTISING TABLET
COMPANY LIMITED, both of Sampson Works, Sampson Road North, in the
City of Birmingham, Manufacturers, do hereby declare the nature of this inven-
tion to be as follows:-
This invention consists of improvements relating to the display of advertise-
ments on strips of metallic plates for attachment to the front edges of shelves or
in other positions.
The object of our invention is to produce the metallic strips in such a manner as
to improve the appearance of the shelves or the like articles to which they
are attached, whilst effectively displaying the advertisement on the face of the
plate.
In carrying our invention into effect we form our improved shelf strips from
thin tinned iron plates, sheet brass, 'aluminium, or other suitable metal, cut into
strips of the required length and width. We then stamp or press one part of the
strip to the form of an ornamental moulding of any requried design or
configuration the width of such moulding corresponding with the thickness of the
shelf to which it is to be attached. The remaining portion of the strip to project
beneath the shelf is left flat or is slightly rounded if required, and upon this
surface we paint or otherwise display the desired advertisement. We preferably
bend over and double back the bottom edge of the strip to prevent scratching or
cutting of the hand when passed beneath it for the placing or removal of the
goods in a shop window or for other purposes.
We secure the strip to the edge of the shelf in any convenient manner, some-
times bending over the top edge to permit of its being secured by screws or by
other means to the top side of the shelf.
We paint, colour, or gild our ornamental metallic strip in varying designs, and
we sometimes display the advertisements upon the moulded portion of the strip
instead of, or in addition to, the employment of the projecting portion for that
purpose.
When displaying the advertisement entirely upon the moulded or ornamental
portion of the strip, we preferably dispense with the projecting portion, and make
the width or depth of the complete strip to correspond with the thickness of the
shelf, and we make other modifications in the application of our invention to suit
the requirements of varying services.
Dated this 21st day of March 1806
. MARKS & CLERK,
18 Southampton Buildings, London, W.C., and
13 Temple Street, Birmingham, Agents for the Applicants.

page_text: COMPLETE SPECIFICATION.
Improvements relating to the Display of Advertisements on
Metallic Plates.
We, WILLIAM WALTERS, and THE BIRMINGHAM ADVERTISING TABLET
COMPANY LIMITED, both of Sampson Works, Sampson Road North, in the
City of Birmingham, Manufacturers, do hereby declare the nature of this inven-
tion and in what manner the same is to be performed, to be particularly described
and ascertained in and by the following statement :-
This invention consists of improvements relating to the display of advertise-
ments on strips of metallic plates for attachment to the front edges of shelves or in
other positions.
The object of our invention is to produce the metallic strips in such a manner
as to improve the appearance of the shelves or the like articles to which they
are attached, whilst effectively displaying the advertisement on the face of the
plate.
In the accompanying sheet of explanatory drawings to be hereinafter referred
to 3-
Figure 1 is a front elevation of one form of our improved ornamental shelf strip.
Figures 2, 3 and 4 are sectional or end elevations representing three forms of
our strip.
The same reference letters in the different views indicate the same parts.
In carrying our invention into effect we form our improved shelf strips from
thin tinned iron plates, sheet brass, aluminium, or other suitable metal, cut into
strips of the required length and width. We then stamp or press one part of the
strip to the form of an ornamental moulding such as A of any required design or
configuration the width of such moulding corresponding with the thickness of the
shelf such as B to which it is to be attached. The remaining portion of the
strip A to project beneath the shelf is left flat as at Figure 2 or is slightly
rounded if required, as at Figure 3, and upon this surface we paint or otherwise
display the desired advertisement. We preferably bend over and double back
the bottom edge of the strip A to prevent scratching or cutting of the hand when
passed beneath it for the placing or removal of the goods in a shop window or for
other purposes.
We secure the strip to the edge of the shelf in any convenient manner, some-
times bending over the top edge A (Figures 2 and 4) to permit of its being
secured by screws or by other means to the top side of the shelf B.
We paint, colour, or gild our ornamental metallic strip in varying designs, and
we sometimes display the advertisements upon the moulded portion of the strip
instead of, or in addition to, the employment of the projecting portion for that
purpose.
When displaying the advertisement entirely upon the moulded portion A, of
the strip, we preferably dispense with the projecting portion, and make the width
or depth of the complete strip to correspond with the thickness of the shelf, as at
Figure 4 and we make other modifications in the application of our invention to
suit the requirements of varying services.
Having now particularly described and ascertained the nature of our said inven-
tion, and in what manner the same is to be performed, we declare that what we
claim is ;-
1. The use of ornamental metallic shelf strips for the displayal of advertise-
ments, substantially as described.

page_text: 2. The construction of ornamental metallic shelf strips, substantially as and for
the purpose described and as illustrated.
Dated this 8th day of December 1896.
MARKS & CLERK,
18 Southampton Buildings, London, W.C., and
13 Temple Street, Birmingham, Agents for the Applicants.