Improved Means of Displaying Advertisements.
Year: 1892

page_text: COMPLETE SPECIFICATION.
Improved Means of Displaying Advertisements.
I, GEORGE GLASSON of 58 Upper Bainbrigge Street, Derby in the County of
Derby, Carpenter and Joiner do hereby declare the nature of this invention and in
what manner the same is to be performed, to be particularly described and ascer-
tained in and by the following statement :-
The object of this invention is to utilize street or other lamps or lights and the
like for displaying advertisements by fixing the same thereto or adjacent thereto in
any convenient and suitable manner as hereafter described, the accompanying sheet
of drawings with the figures and letters of reference marked thereon being here-
after referred to.
In carrying out my invention I employ a light frame of iron or other suitable
material (if required) to which I fix or attach, or in which I slide or otherwise
secure, wings, slides, plates, sheets or the like marked B on the accompanying
drawings, of any suitable and convenient shape and not necessarily as shewn, and I
arrange the same to radiate from the gas jet, burner or other point of light so that
the advertisements which are printed or otherwise marked or shewn thereon may
be seen when the lamp or the like is lighted; these wings, slides, plates, sheets, &c.
may be made of metal, wood, glass, enamelled ware or of any suitable material
and may be arranged round the lamp &c. in different ways, for instance on Figure 1
they are shewn arranged round the outer edge C of the upper part of the lamp D,
being fixed in a frame A having a U shaped groove or grooves therein for the
reception of same, they may also be fixed along the upper external angles E or
along the external side angles F by means of hooks, clips or clamps, bolts, screws
or any other suitable means, see also Figure 2 which is a plan looking upwards of a
similar lamp to that shewn on Figure 1. Figures 3 and 4 are an elevation and
plan respectively shewing my invention applied to a square lamp the advertisement
wings, slides, &c. B being here shewn as attached or fixed to the external angles G
and hips H.
Figure 5 shews them applied to a spherical lamp vertically round the circum-
ference, one may also be added transversely to this as shewn at I Figure 6.
Figure 7 shews part of a garter or collar form of wing as applied to the circular
lamp on Figure 8 on the upper edge J, in this case the parts may be cut as shewn
by dotted lines on Figure 7 to fit into the different sections if desired.
Figure 8 shews the wings &c. applied to a circular lamp on the upper edge J.
I may apply these wings, slides, plates, sheets, &c. to any form of electric, gas,
oil or other lamp, chandelier, gas standard, bracket or the like either with or
without grooved or other suitable frames, or by means of hooks, bolts, clips or
clamps, screws or any other suitable method for displaying advertisements the
same being placed to radiate from the light as a centre and so as to attract the
attention of passers by.
In cases where lamps are not used but where there is or there are one or more
bare gas jets burning I may suspend a suitable arrangement of plates above the
jet or jets so as to be illuminated and displayed thereby.
Having now particularly described and ascertained the nature of my said inven-
tion and in what manner the same is to be performed I declare that what I
claim is :-
The improved means of displaying advertisements upon or around the upper
part of electric, gas, oil or other lamps, chandeliers, standards, brackets, jets, &c.

page_text: of public streets or buildings substantially as herein described and illustrated by
the accompanying sheet of drawings.
Dated this 30th day of September 1892.
W. SWINDELL,
Agent for the Applicant.