Improved Means of Advertising.
Year: 1891

page_text: Date of Application, 14th Feb., 1891
Complete Specification Left, 16th Nov., 1891-Accepted, 19th Dec., 1891
PROVISIONAL SPECIFICATION.
Improved Means of Advertising.
I, EDWIN BARRON, of 85 Fairfax Road, in the County of Middlesex, Commis-
sion Agent, do hereby declare the nature of this invention to be as follows:
This invention relates to improved means of advertising.
In carrying out my invention I make use of portfolios or covers adapted to contain
periodicals such as Punch,"
," "The Illustrated London News," "The Graphic" and
others. I propose to cut out portions of the covers in the form of panels and behind
the cut out parts I place colored or other advertisements. I further provide my
covers with an interior portfolio permanently connected with the outer cover whereby
I provide what may be called a double portfolio, the leaves of the periodical to be
contained in which are passed between the two portfolios which being advantageously
connected together springwise serve to firmly hold the periodical.
By this arrangement I am enabled to utilize the four sides of the inner portfolio
for permanent advertisements in addition to the sides of the outer or ordinary
portfolio.
Dated the 14th day of February 1891
G. F. REDFERN & Co.,
4, South Street, Finsbury, London, Agents for the Applicant.
COMPLETE SPECIFICATION.
Improved Means of Advertising.
I, EDWIN BARRON, of 85, Fairfax Road, in the County of Middlesex, Commis-
sion Agent, do hereby declare the nature of this invention and in what manner the
same is to be performed to be particularly described and ascertained in and by the
following statement :-
This invention relates to improved means of advertising.
"The
In carrying out my invention I make use of portfolios or covers adapted to
contain periodicals such as "Punch," "The Illustrated London News,'
Graphic" and others. I propose to cut out portions of the covers in the form of
panels and behind the cut out parts I place coloured or other advertisements. I
further provide my covers with an interior portfolio permanently connected with
the outer cover whereby I provide what may be called a double portfolio, the leaves
of the periodical to be contained in which are passed between the two portfolios
which being advantageously connected springwise serve to firmly hold the
periodical.
My invention will be readily understood by reference to the accompanying
drawing, in which :-
Figure 1 represents a sectional elevation of my double portfolio ; and,
Figure 2 is a section of the same on the line xx:
Figure 3 is a perspective view of my portfolio having a periodical therein.
a, a indicate the covers of my portfolio, and b, b indicate the openings formed by
cutting out parts of the covers, into which openings cards or sheets having advertise-
ments printed thereon can be introduced to form panels, for instance, as shewn in
Figure 1.
c is the inner portfolio which is permanently connected to the back of the outer
portfolio or cover by means of flexible strips d, (or otherwise) so that a periodical
introduced between the portfolios, as shewn in Figure 3 will be firmly held. By
this arrangement it will be understood that I am enabled to utilize the four sides of

page_text: the inner portfolio for permanent advertisements in addition to the sides of the
ordinary outer portfolio..
Having now particularly described and ascertained the nature of my said
invention and in what manner the same is to be performed, I declare that what
I claim is:-
1. The improved means of advertising hereinbefore described.
2. The improved double portfolio for advertising, hereinbefore described and
illustrated in the accompanying drawing.
Dated the 16th day of November 1891.
G. F. REDFERN & Co.,
4, South Street, Finsbury, London, Agents for the Applicant.