Improvements in or relating to Letter Cards, Envelopes, and the like.
Year: 1898

page_text: Date of Application, 10th Dec., 1898
Complete Specification Left, 9th Sept., 1899-Accepted, 14th Oct., 1899
PROVIDIONAL SIEVITICATION.
Improvements in or relating to Letter Cards, Envelopes, and the like.
We, REGINALD DAVIS and BAPTISTE ROUSSAT, both of Rue Rude, Paris, in
the Republic of France, do hereby declare the nature of this invention to be as
follows:-
-
This invention relates to a kind of letter card or envelope intended to serve in
addition to other ordinary purposes as an advertising medium forcibly arresting
the attention of the addressee of the letter who does not see the documents sent for
advertising purposes except upon opening the envelope or card, and the forwarder
does not even suspect the advertising purposes which this envelope or card
serves when he buys it, because it is necessary that it shall be closed and then
opened for the documents to appear.
The letter card according to our invention instead of being formed of a single
sheet which is generally rectangular and folded in the middle, is constituted
by two sheets of the same dimensions superposed and stuck by their edges in
such a manner as to present the appearance of a single sheet without its being
possible to unstick this card formed by two superposed sheets. These two sheets
bear upon their internal faces, that is to say the back of the faces intended to
receive the address and at the back of that intended for the communication,
any printed matter or drawings serving for advertising purposes; there may
be inserted in addition between these two sheets one or more sheets of thin paper
also impressed with printed matter or the like. These sheets may be replaced by
samples of any kind such as material of suitable weight and nature. The whole
formed by these two sheets which are stuck by their edges is perforated around
its entire edges at a suitable distance from such edges but the line of perforations
is placed before the gummed strip. It will be understood that the writer or
forwarder of the letter when he purchases this card does not in any way suspect
that its internal faces are covered with the impressions before mentioned or that
there are sheets of thin paper or other objects of small thickness inserted between
the two sheets; but will merely suppose that the letter card is made of somewhat
thicker material than the usual letter cards.
The communication is written and the card closed and folded in the ordinary
manner, the side upon which the communication is written being gummed upon
all its edges as in the ordinary letter card.
The addressee receiving this sealed card opens it by tearing it along the line
of perforations but this operation, removing as it does the edging of the card,
also causes both the gummed strip which maintained the card folded and the
gummed portion which united the two sheets to be removed.
These sheets being thus separated, the advertisement impressed upon them
and also any sheets or the like which may have been inserted between them will
become visible.
In constructing envelopes according to this invention the envelope is made of
the usual form but the back face or portion of the envelope upon which the flap
is intended to be turned down extends to within a small distance of the fold of

page_text: this flap, and terminates in an edge parallel with this fold. It will be understood
that in these conditions the flap need not be triangular. Within this envelope
is placed a sheet impressed with the desired matter and this sheet is stuck on
the one hand upon the internal edge of the corner of the back portion, descends
to the interior of the envelope applied against this portion as far as the bottom
fold, then again rises against the opposite portion or front face and is stuck in
proximity to the fold. A line of perforations is made parallel with the fold in
the back portion and also in the sheet but below the gummed strip. The front
portion is provided with a line of perforations.
It will also be seen that the sheet serving for advertising purposes, forms
an internal lining of the envelope and one which is therefore invisible; when
the writer of the letter inserts it in the envelope, this letter lies in the sheet itself,
the flap is then turned down and stuck in the ordinary manner. When the
addressee receives this envelope he tears it along the perforated line, at the same
time tearing the sheet below the gummed line.
In withdrawing his letter from the envelope he, at the same time, seizes the
advertisement and withdraws it from the envelope also.
It will of course be understood that the letter card and envelope which have
been described assure certain publicity, as the advertisement cannot possibly
escape the view of the person to whom the letter is addressed, and on the other
hand, as above stated the writer of the letter in no wise suspects the advertising
which is being effected.
We reserve the right to manufacture our letter cards and envelopes of all
suitable materials, such as paper linen and so forth, of all sizes, dimensions and
forms in accordance with the essential features above described.
Dated this 10th day of Danamh 1000
HASELTINE, LAKE & Co.,
45, Southampton Buildings, London, W.C., Agents for the Applicants.
Improvements in or relating to Letter Cards, Envelopes, and the like.
We, REGINALD DAVIS and BAPTISTE ROUSSAT, both of Rue Rude, Paris, in
the Republic of France, do hereby declare the nature of this invention and in
what manner the same is to be performed, to be particularly described and
ascertained in and by the following statement:-
This invention relates to a kind of letter card or envelope intended to serve,
in addition to other ordinary purposes, as an advertising medium forcibly arresting
the attention of the addresses of the letters who does not see the documents sent
for advertising purposes except upon opening the envelope or card, and the
forwarder does not even suspect the advertising purposes which this envelope or
card serves when he buys it, because it is necessary that it shall be closed and
then opened for the documents to appear.
Referring to the accompanying drawing in which is illustrated a letter card and
an envelope embodying our improvements,
Figure 1 is an external view of a letter card open and in the condition in
which it is before use.
Figure 2 is an external view of this letter card when closed.
Figure 3 is a section through the same when closed.
Figure 4 is an external view of an envelope in the condition in which it-is
after use.
Figure 5 represents this envelope when closed,

page_text: Figure 6 represents the envelope in the same condition, in section (a letter
being enclosed).
Letter card constructed according to our invention, instead of being formed of
a single sheet which is generally rectangular and folded in the middle, are
constituted by two sheets A and B of the same dimensions superposed and stuck
by their edges at C in such a manner as to present the appearance of a single
sheet without its being possible to unstick the card thus formed by two superposed
sheets. These two sheets bear upon their internal faces, that is to say the back
of the faces intended to receive the address and at the back of that intended
for the communication, any printed matter or drawings serving for advertising
purposes; there may be inserted in addition between these two sheets A and B
one or more sheets of thin paper also impressed with printed matter or the
like. These sheets may be replaced by samples of any kind such as material of
suitable weight and nature.
The whole formed by these two sheets A and B, which are stuck by their edges
at C, is perforated around its entire boundary along the line E at a suitable
distance from the edges but the line of perforations is placed before the gummed
strip C. It will be understood that the writer or forwarder of the letter when
he purchases this card does not in any way suspect that its internal faces are
covered with the impressions before mentioned or that there are sheets of thin
paper or other objects of small thickness inserted between the two sheets;
but will merely suppose that the letter card is made of somewhat thicker material
than the usual letter cards.
The communication is written and the card closed and folded in the ordinary
manner, the side upon which the communication is written being gummed at F
upon all its edges as in the ordinary letter card.
The addressee receiving this sealed card opens it by tearing it along the line of
perforations E, but this operation, removing as it does the edgeing of the card,
also causes both the gummed strip F which maintained the card folded and the
gummed portion C which united the two sheets A and B to be removed also.
These sheets A and B being thus separated, the advertisement impressed upon
them and also any sheets or the like, which may have been inserted between
them will become visible.
Figures 4, 5 and 6 of the accompanying drawings represent an envelope con-
structed in accordance with our invention.
The envelope is of the usual form but the portion G thereof upon which
the flap H is intended to be turned down, extends to within a small distance of
the fold h of this flap, and terminates in an edge parallel with this fold. It
will be understood that in these conditions the flap h need not be triangular.
Within this envelope is placed a sheet I impressed with the desired matter and
this sheet is stuck on the one hand at g upon the internal edge of the corner
of the back portion G, descends to the interior of the envelope applied against
this portion G as far as the bottom fold g', then again rises against the opposite
portion J and is stuck at i in proximity to the fold h.
A line or perforations is made parallel with the fold h in the back portion J
and also the sheet I but below the gummed strip i. The front portion H is
provided with a line of perforations K¹ corresponding to the line K.
It will also be seen that the sheet I serving for advertising purposes, forms an
internal lining of the envelope and one which is therefore invisible; when the
writer of the letter inserts it in the envelope, this letter L lies in the sheet I itself,
the flap H is then turned down and stuck in the ordinary manner. When the
addressee receives this envelope he tears it along the perforated line K K¹, at
the same time tearing the sheet I below the gummed line i-i.
In withdrawing this letter L from the envelope he, at the same time, seizes the
advertisement I and withdraws it from the envelope also.
It will of course be understood that the letter card and envelope which have
been described assure certain publicity, as the advertisement cannot possibly

page_text: escape the view of the person to whom the letter is addressed, and on the other
hand, as above stated, the writer of the letter in no wise suspects the advertising
which is being effected.
We reserve the right to manufacture our letter cards and envelopes of all
suitable materials, such as paper, linen and so forth, of all sizes, dimensions and
forms in accordance with the essential features above described.
Having now particularly described and ascertained the nature of the said
invention and in what manner the same is to be performed, we declare that what
we claim is:-
1. A letter card intended for advertising purposes and adapted to be folded
and closed by sticking in the ordinary manner, the said letter card or envelope
being constituted by two sheets of the same dimensions superposed and stuck at
their edges and provided with a line of perforations within the strip of gum
which unites them, these two sheets receiving upon their internal faces impressions
of any kind intended for advertising and adapted to contain between them sheets
of paper, or any other body of slight thickness and of suitable nature, in such a
manner that the separation of these two sheets constituting the card, can only
take place when this letter after being folded and closed, has been torn within
the line upon which the two sheets are stuck together, as described and specified
above with reference to the accompanying drawing.
2. An envelope intended for advertising purposes and for the reception of letters
in the ordinary manner, such envelopes being arranged in the usual way except
that the face upon which the flap is turned down terminates in proximity to
the fold of this latter and parallel with it, the said envelope being lined internally
with a sheet upon which is impressed the advertisement, which sheet is stuck
on the one hand upon that portion of the envelope upon which the flap is turned
down, and on the other hand upon this flap or in proximity to its fold, and a line
of perforations being formed below this latter line of sticking, in
such a manner that when the envelope is opened along its line of
perforations the advertising sheet is torn beneath this adhesive line and with-
drawn from the envelope with this letter, as above described and specified with
reference to the accompanying drawing.
Dated this Oth day of Santamalian 1800
HASELTINE, LAKE & Co.,
45, Southampton Buildings, London, W.C., Agents for the Applicants.