A New or Improved System of Advertising.
Year: 1893

page_text: Date of Application, 16th Feb., 1893
Complete Specification Left, 15th Nov., 1893-Accepted, 16th Dec., 1893
PROVISIONAL SPECIFICATION.
A New or Improved System of Advertising.
I ROBERT ARMSTRONG HAY of The Heraldic Office, 23 George Street, in the
City and County of Perth, Heraldic Stationer, do hereby declare the nature of my
invention to be as follows:-
This invention has reference to and comprises a new or improved system or mode
and means of direct advertising and whereby the advertisers will be presenting a
useful article to the users, and be able to accurately know the results of such
advertisements.
The improvements consist in taking a case of artificial leather cloth, or other
light material, and making it into a folding book form, preferably with two double
folds. A book composed of a series of sheets of blotting paper would be stitched
or attached at the centre between the two duplex folds of this case, so as to form
a blotting pad and some of the leaves of this book would have suitable_advertise-
ments printed on them, describing the goods of different merchants or trades people.
One or more of the inner surfaces of the folding covers of the case or book
preferably two, would be fitted with a series of transverse open bands passing
through metal eyes at intermediate distances apart, or instead of using metal eyes
they might be stitched to the cover to form a series of spaces to receive a corre-
sponding number of rows of envelopes, each partly superimposed over the other,
and these envelopes would have the addresses of the different parties advertising
on the blotting pad book, printed or written on them, stamped addressed envelopes
being preferably inserted for each advertiser. Pockets would also be formed or
fitted on the inside surface of one of the folding cover parts in which would be
placed addressed order forms, so that the user has only to pick one of these out to
write down his order, and put it in one of the stamped addressed envelopes for
postage.
By this means the advertiser would know the result of his advertisements, and
in complying with the order return another stamped addressed envelope, and order
form to replace those used.
The folded covers would be secured by eye bands, and a pencil or by other
fastenings at the front edges, and the made up cases would be distributed, and
delivered by the advertising agent to the public in the manner he may consider
best to lead to business being done.
Dated 16th February 1893.
W. R. M. THOMSON & Co.,
96, Buchanan Street, Glasgow, Agents.
COMPLETE SPECIFICATION.
A New or Improved System of Advertising.
1, ROBERT ARMSTRONG HAY, of The Heraldic Office, 23 George Street, in the
City and County of Perth, Heraldic Stationer, do hereby declare the nature of
0 my invention, and in what manner the same is to be performed to be particularly
described and ascertained in and by the following statement in writing that is
to say.
This invention has reference to and comprises a new or improved system or mode
and means of direct advertising, and whereby the advertisers will be presenting a

page_text: useful article to the users and be able to accurately know, the results of such
advertisements.
And in order that my said invention, and the manner of performing or carrying
the same into effect or practice may be properly understood I have hereunto
appended an explanatory sheets of drawings, in which the same reference letters are
used to indicate corresponding parts in all the figures where shown.
Figure 1 is a view of the front outside cover of my improved advertising case.
Figure 2 is a view of the case half opened up, and the "blotter"
or book, folded
out. While
Figure 3 is a view of the case completely opened or folded out, and with the
"blotter" standing on edge so as to show the matter on the folded out parts on
each side of it.
Referring to these drawings :-The improvements consist in taking a case A of
artificial leather, cloth, or other light material and making it into a folding book
form, preferably with two double folds, that is, at the centre a and at all, all, to
make it into four folding sheets a', a³, a³, at. A book 6 composed of a series of
sheets of blotting paper would be stitched or attached at the centre a between the
two duplex folds all of this case A, so as to form a blotting pad, on which letters
or orders may be written, such as shown at 6 Figure 2; and some or the greater
number of the leaves or pages 61, 63, of this book & would have suitable advertise-
ments printed on them, describing the goods of different merchants or trades
people. One or more of the inner surfaces of the folding covers of the case or
book A preferably two whole surfaces, such as a², a³, Figure 3, and part of the
surfaces of the other sheets a¹, a', would be fitted with a series of transverse open
bands e passing through metal eyes at intermediate distances apart, or instead of
using metal eyes they might be stitched to the cover to form a series of spaces to
receive a corresponding number of rows of envelopes, such as that shown at cll on
the first pages a in Figures 2 and 3, each partly superimposed over the other, and
these envelopes would have the addresses of the different parties advertising on the
blotting pad book b, printed or written on them, stamped addressed envelopes, such
as being preferably inserted for each, advertiser; and the names, business
designations, and reference numbers of advertisement in pages of book or blotter
pad would preferably be printed on each envelope holding band c, as shown in
Figure 2. Pockets would also be formed or fitted on the inside surface of one of
the folding cover parts such as at d d' on sheet a Figure 3 in which would be
placed addressed order or memorandum forms, so that the user has only to pick one
of these out to write down his order, and put it in one of the stamped addressed
envelopes for postage. While telegraph forms may be placed in one of the
pockets such as d on the first sheet a, and the names, telegraph addresses, and
telephone numbers of the advertisers be printed on the outside surface of this
pocket d, as shown particularly in Figure 3.
By this means the advertiser would know the result of his advertisements, and
in complying with the order return another stamped addressed envelope c", and
order form to replace those used.
The folded covers would be secured by eye bands, and a pencil, such as shown
at A Figure 1, or by other fastenings at the front edges, and the made up cases A
would be distributed, and delivered by the advertising agent to the public in the
manner he may consider best to lead to business being done.
Having now particularly described and ascertained the nature of my said
invention, and in what manner the same is to be performed I declare that what I
claim is :-
First. The improved system of advertising consisting in using a made up case
with a book or a series of advertisement sheets, and correspondingly addressed
envelopes held in bands, and memorandum or correspondence paper held in pockets,
substantially as and for the purposes herein described in reference to and by way
of application shown in the accompanying drawings.

page_text: Second. The arrangement and use of a folding case with addressed envelopes
held in bands or equivalent devices, substantially as and for the purposes herein
described in reference to and shown in the accompanying drawings."
Dated the 13th November 1893
W. R. M. THOMSON & Co.,
96, Buchanan Street, Glasgow, Agents.