An Improved Appliance for Advertising.
Year: 1890

page_text: Date of Application, 8th July, 1890
Complete Specification Left, 5th May, 1891-Accepted, 4th July, 1891
PROVISIONAL SPECIFICATION.
An Improved Appliance for Advertising.
I, CHARLES JOHN TOZER, of 27 High Street, Plymouth, in the County of
Devon, Contractor, do hereby declare the nature of this invention to be as
follows:-
This invention consists in an improved appliance for advertising, constructed and
operating as follows.
Arranged vertically within a box or case is a spindle to which rotatory motion is
imparted by mitre or bevel gearing within the case, the gearing being driven by
means of a wheel external to the case and rotated by the wind.
The front of the case or box bears advertisements, preferably letters or figures,
which are carved or cut out in the material of which the case is composed, the
incisions extending completely through the material. The inner face of the back
of the case is variegated by means of a lining of tinsel of various colours or by
painting or otherwise. Between the front and back, that is to say, within the case
is a variegated disc portions of the face of which are cut away leaving apertures
through which and the incisions in the front of the case the coloured interior of the
back is visible.
The variegated disc, which is disposed vertically in the case, is rigidly secured on
a horizontal spindle supported in a bearing or bearings at approximately the centre
of the case.
Motion is imparted to the horizontal spindle of the disc from the vertical spindle
aforesaid by means of mitre or bevel gearing.
Such of the incisions in the front of the case as come within an area corre-
sponding to the area of the disc and coincident therewith appear to change colour
frequently as the disc rotates behind them.
The advertisements on those parts of the front which are outside the scope of the
variegated disc are made to present frequent changes of colour by means of
coloured gratings arranged behind them in the case and each caused to move
horizontally by means of an agitating arm fixed to the vertical spindle aforesaid
and brought, as the spindle rotates, into contact with a projection formed on the
back of each of the coloured gratings which, when the agitating arms have passed
clear of the projections at the back, are returned by springs fixed to the sides of
the case and constantly acting on the gratings.
Glass intervenes between the inner face of the incised front of the case and the
faces of the disc and gratings. A gong carried in the case is rung at intervals by
a hammer actuated from the vertical spindle through which the disc and
reciprocating gratings are operated.
This gong may, at will, be readily put out of action by an adjusting screw.
Instead of being fitted with a disc and reciprocating gratings, as above described,
the appliance may be provided throughout with gratings only or with a disc or
series of discs only, and if with reciprocating gratings only, each grating may be
arranged to move in one direction whilst that next above or below it moves in the
reverse direction.
.
Deted thio 7th day of Jule LASIN
NICHOLAS WATTS,
Bristol Bank Buildings, Bristol, Agent.

page_text: COMPLETE SPECIFICATION.
An Improved Appliance for Advertising.
I CHARLES JOHN TOZER of No. 27 High Street Plymouth, Devon Contractor
do hereby declare the nature of this invention and in what manner the same is to be
performed, to be particularly described and ascertained in and by the following
statement:-
Arrainged vertically within a box or case (1), is a spindle (2), to which rotary
motion is imparted by mitre or bevel gearing (3) within the case, the gearing being
driven by means of a wheel (4), external to the case and rotated by the wind.
The front (5) of the case or box, bears advertisements preferably letters or
figures, which are carved, or cut out in the material of which the case is composed,
the incisions extending completely through the material.
The inner face of the back of the lining (6) is variegated by means of a coating
of tinsel of various colors, or by painting or otherwise.
Between the front and back, that is to say, within the case is a variegated disc (7)
portions of the face of which are cut away, leaving apertures through which, and
the incisions in the front of the case, the coloured interior of the back is visible.
The variegated disc, which is disposed vertically in the case, is rigidly secured,
on a horizontal spindle (8), supported in a bearing or bearings (9) at approximately
the centre of the case.
Motion is imparted (by the said wind wheel, which is secured, externally, to the
horizontal spindle of the disc,) to the vertical spindle aforesaid, by means of mitre
or bevel gearing.
Such of the incisions in the front of the case as come within an area, corre-
sponding to the area of the disc, and co-incident therewith appear to change color
frequently as the disc rotates behind them.
The advertisements on those parts of the front which are outside the scope of
the variegated disc, are made to present frequent changes of color, by means of
colored gratings (10), arrainged behind them in the case, and each is caused to
move horizontally, by means of agitating arms (11) fixed to the vertical spindle
aforesaid, and brought, as the spindle rotates, into contact with a projecting
plate (12), fixed on the back of each of the colored gratings, which, when the
agitating arms, have passed clear of the projecting plates at the back, are returned
by springs (13) fixed to the sides of the case, and constantly acting on the
gratings.
Glass (14), intervenes between the inner face, of the incised front of the case,
and the faces of the disc and gratings.
A gong or bell (15), carraid in the case, is rung at intervals, by a hammer,
actuated from the vertical spindle, through which the disc, and reciprocating
gratings are operated.
This gong may at will be readily put out of action by an adjusting screw (16).
Instead of being fitted with a disc, and reciprocating gratings, as above described,
the appliance may be provided throughout, with gratings only, or with a disc, or
series of discs only, and if with reciprocating gratings only, each grating may be
arrainged to move in one direction whilst that, next above or below it, moves in the
reverse direction.
Should it be desired to utilise this device for street advertising, by means of a
vehicle of any sort, the aforesaid wind wheel, may be dispensed with, and the
horizontal spindle be made to operate by means of an india rubber belt, which
passes around it, thence, (through an aperture or slit, made in the bottom of the
case or box,) around the revolving axle of the vehicle, the said axle being also
provided with a wood block, concentrically groved on its edge for the reception of,
and bite of the belt.
Action will then be imparted to the bevel gearing by means of the revolutions

page_text: of the wheels of the cart or vehicle, in this matter, the case or box would be fixed.
in a vertical position on the cart or vehicle by means of suitable iron stays.
An alternative method of fitting up the case or box may be performed as follows.
The back lining may be utilised as a second front board, by cutting out letters or
figures from its face, these incisions as before mentioned extending completely
through the material.
The back of each front board should (if this method be adopted) be variegated
with colored tinsels or by any other suitable means, as should also the backs of the
discs, and reciprocating gratings, the backs of the front boards will then serve as a
background of colors, and the backs of the gratings and discs, will act
intercepting mediums, thus causing the letters incised in the front boards to appear
to be frequently changing color.
as
The device may also be worked by electricity, steam, gas, or any other suitable
means, and doors may also be placed at the sides of case, for the purpose of
executing any internal repairs.
Having now particularly described and ascertained the nature of my said inven-
tion, and in what manner the same is to be performed, I declare that what I
claim is,
That I am in possession of an improved method for advertising, the same being,
1st. A case or box with letters or figures incised in its front board, the said letters
or figures presenting various changes of color, by means of discs and gratings,
hereinbefore particularly described, and worked by a wind wheel, belt, electricity,
gas, steam, or any other suitable means, working upon mitre or bevel gearing and I
pray that a Patent may be granted to me for the same.
Dated this 4th day of May 1891
CHARLES JOHN TOZER,
27, High Street, Plymouth, Devon, Contractor.