Improvements in or relating to the Construction of Window Blinds as a Medium for Advertising.
Year: 1895

page_text: Date of Application, 4th Oct., 1895
Complete Specification Left, 25th June, 1896-Accepted, 25th July, 1896
PROVISIONAL SPECIFICATION.
Improvements in or relating to the Construction of Window Blinds
as a Medium for Advertising.
1, BENJAMIN LAWRENCE, of 97 Holloway Head, Birmingham, Window Blind
Manufacturer, do hereby declare the nature of my said invention to be as
follows:-
My invention has for its object the construction of window blinds, so that the
same may be employed as a means or mode of advertising more effectively, more
particularly when the interior of the room is lighted up.
The material forming the blind may be linen, or holland, or any other material
as now used, connected to the roller, and fittings, and actuated as hitherto.
I will describe my invention thus:-At the centre or other desired part of the
said window blind, I make an aperture of a required shape or configuration, this
1 cover over with linen or any other transparent material connected thereto by
sewing or any other suitable means. This transparent material must admit of its
being rolled up or down with the blind.
Upon one side of this transparent material I paint, print, transfer, or otherwise
illustrate in any style of letter, or device the trade mark, name, address, business,
calling or occupation, and subject-matter the advertiser may require.
Dated 4th October 1895.
THOS. KENDRICK,
3 Cherry Street, Birmingham, Agent.
Improvements in or relating to the Construction of Window Blinds
as a Medium for Advertising.
1, BENJAMIN LAWRENCE of 97 Holloway Head, Birmingham, Window Blind
Manufacturer, do hereby declare the nature of my said invention and in what
manner the same is to be performed, to be particularly described and ascertained
in and by the following statement:—
My invention has for its o'ject the construction of window blinds, so that the
same may be employed as a means or mode of advertising more effectively more
particularly when the interior of the room is lighted up.
The material forming the blind may be linen or holland or any other material as
now used, connected to the roller and fittings, and actuated as hitherto.
I will describe my invention thus. At the centre or other desired part of the
said window blind I make an aperture of a required shape or configuration this
I cover over with linen or any other transparent material connected thereto by
sewing or any other suitable means this transparent material must admit of its
being rolled up or down with the blind.
Upon one side of this transparent material, I paint, print, transfer or otherwise
illustrate in any style of letter, or device the trade mark name address, business,
calling or occupation and subject matter, the advertiser may require.

page_text: And in order that my said invention may be more clearly understood I will
now proceed to describe the same with the aid of the accompanying sheet of
drawings.
The same letters of reference denote the same parts in each figure in which they
occur.
Figure 1 is a front view in elevation of an ordinary window blind, with my
invention applied thereto.
Figure 2 is one part of Figure 1 detached.
a, is the window blind, is the roller to which a is connected, the raising and
lowering being effected by the ordinary means, c, is the aperture in a, and d, is the
linen or transparent material, upon which is announced the subject matter to form
the advertisement. e are apertures, or eyelets, in a and near to the edge of c.
fare apertures or eyelets in d, corresponding in their position to the apertures e
and a.
I prefer to connect d, to a, by the employment of a suitable cord, or lace,
which I pass alternately through e, in a, and fin d, d being placed at the back of a,
by this mode I can readily disconnect d from a and substitute different matter or
illustrations, in any style colour or device.
The aperture c, may vary in its shape and d correspondingly.
1 would observe in conclusion that I do not limit myself to the precise details
as shewn on the sheet of drawings, as my invention may be applied to blinds for
windows of any construction, nor to the mode of connecting the transparency to
the blind, as various ways may be employed.
Having now particularly described and ascertained the nature of my said inven-
tion and in what manner the same is to be performed I declare that what I
claim is :-
In "Improvements in or relating to the construction of window-blinds as a
medium for advertising
"
1. In a window blind having an aperture to receive a transparent material,
connected thereto by lacing, sewing, or other suitable means substantially for the
purpose herein before described and illustrated.
2. The general construction, combination and arrangement of parts substantially
for the purpose hereinbefore described in the foregoing specification and illustrated
on the accompanying sheet of drawings.
Dated 22nd June 1896.
THOS.
KENDRICK,
New Eldon Chambers, 50 Cherry Street, Birmingham, Agent.