IMPROVEMENTS IN THE CONSTRUCTION OF Carriages OR VEHICLES TO BE EMPLOYED FOR ADVERTIZING PURPOSES
Year: 1882

page_text: LETTERS PATENT to Alfred Cracknell, of Peckham, in the County of Surrey,
for an Invention of "IMPROVEMENTS IN THE CONSTRUCTION OF Carriages
OR VEHICLES TO BE EMPLOYED FOR ADVERTIZING PURPOSES."
PROVISIONAL SPECIFICATION left by the said Alfred Cracknell at the
Office of the Commissioners of Patents on the 27th January 1882.
ALFRED CRACKNELL of Peckham in the County of Surrey. IMPROVEMENTS
IN THE CONSTRUCTION OF CARRIAGES OR VEHICLES TO BE EMPLOYED FOR ADVER-
TIZING PURPOSES.
My Invention has for its object an improved method of advertising by causing
advertisements to be displayed in a suitably constructed car or vehicle for the
purpose.
I construct the car of ornamental form usually with parallel sides, and suitably
provided with shafts for horses or other draught animals, and with a seat for the
driver.
The sides, back and front are preferably covered with tin or other sheet metal,
(movable in grooves at the sides of the car) on which public notices, advertisements
and the like may be painted or otherwise displayed; or I may divide the sides
and ends into parts by grooves fixed horizontally or perpendicularly into which
plates may be slid corresponding in number to the number of divisions. Supple-
mentary boards, similarly painted may be fixed at the top.
For night advertising I may have open spaces with rubber-lined grooves at their
edges in the sides and ends of the vehicle into which glass sheets having adver-
tisements painted or otherwise upon them are placed, and a strong light being
placed in the interior of the vehicle, the advertisements are shown as
transparencies.
SPECIFICATION in pursuance of the conditions of the Letters Patent filed by
the said Alfred Cracknell in the Great Seal Patent Office on the 11th July
1882.
ALFRED CRACKNELL, of Peckham, in the County of Surrey. IMPROVEMENTS
IN THE CONSTRUCTION OF CARRIAGES OR VEHICLES TO BE EMPLOYED FOR ADVER-
TISING PURPOSES.
My Invention has for its object improved means of advertising by causing
advertisements to be displayed on a suitably constructed car or vehicle for the
purpose.

page_text: I construct the car in as ornamental a manner as may be usually with parallel
sides, and suitably provided with shafts for horses or other draught animals and
with a seat for the driver.
The sides back and front are suitably provided with tin or other sheet metal
(moveable in grooves fixed on the car), on which public notices, advertisements
and the like may be painted or otherwise displayed or I may divide the sides
and ends into parts by grooves fixed horizontally or perpendicularly into which
plates may be slid corresponding in number to the number of divisions.
Supplementary boards similarly painted may be fixed at the top.
For night advertising I may have open spaces with rubber-lined grooves at
their edges in the sides and ends of the vehicle, into which glass sheets having
advertisements painted or otherwise shown upon them are placed or thin canvas
washed with a water-proof solution or varnished and having advertisements painted
thercon may be used. When a strong light is placed in the interior of the vehicle,
the advertisements are shown as transparencies.
Referring to the accompanying Sheet of Drawings,
Fig. 1 represents a view in isometrical projection of my advertising car.
As will be seen I form grooves or divisions B on the car to receive the metal or
other sheets A on which the advertisements are displayed.
I may form the divisions by mouldings on the sides and secure the metal
sheets by screws or otherwise, or slide them into grooves as shewn in the section B
Fig. 2.
There are an infinite number of ways of constructing such grooves and I do not
bind myself to any particular form. The interior of the car may be used to
transport goods if desired.
I have only shown the car as adapted to opaque advertisements but for
transparencies for night use the details can be modified as herein-before
mentioned.
Having now particularly described and ascertained the nature of my said
Invention and in what manner the same is to be performed I would have it
understood that I do not claim broadly the principle of advertising upon vehicles,
but what I claim as my Invention and desire to secure by Letters Patent is the
construction of a special advertising car with grooves spaces or mouldings to receive
metal or other sheets displaying advertisements or transparencies for day or night
use, substantially as described.
In witness whereof I, the said Alfred Cracknell, have hereunto set my hand
and seal this Sixth day of July in the year of our Lord One thousand eight
hundred and eighty two
Witness,
JOHN THOMAS Moss,
Solicitor,
38 Gracechurch, Street,
in the City of London.
ALFRED CRACKNELL. (L.S.)