An Improvement in the Means of Advertising and Encouraging and Promoting the Circulation of Advertising Media.
Year: 1892

page_text: Date of Application, 1st Feb., 1892
Complete Specification Left, 31st Oct., 1892-Accepted, 3rd Dec., 1892
PROVISIONAL SPECIFICATION.
An Improvement in the Means of Advertising and Encouraging and
Promoting the Circulation of Advertising Media.
I WILLIAM TYNDALE MOORE of No. 24 Budge Row in the City of London do
hereby declare the nature of this invention to be as follows:-
This invention relates to an improved means of advertising and encouraging &
promoting the circulation of advertising media by novel means.
With this object I procure traders & others to insert their advertisements in a
printed advertising sheet, news sheet, journal or any periodical, each copy of
which sheet journal or periodical is numbered or marked so as to be identified
& the copies so numbered or marked are distributed amongst buyers in the usual
way. In order to induce the buyer to retain the numbered or marked copy of
such printed sheet journal or periodical purchased containing the advertisements
at periods of a week month or longer intimation is given in the sheet journal or
periodical or by other means of the payment of compensation or reward to the
person who shall have purchased & retained the copy numbered or marked as
specified in such notification & who shall return it to the proprietor or publisher of
such sheet journal or periodical.
The method above specified may be applied to any newspaper or periodical
containing advertisements.
The peculiar advantages appertaining to the use of this system of advertising
depend upon the numbering or the identification by means above alluded to of each
copy of the advertising sheet, news sheet journal or periodical & thereby by the
adoption of the system above indicated the public as purchasers of the advertising
media are induced to retain them in their possession for a far longer period than is
now the case thus aiding increased attention being directed to the advertisements;
that advertisers will be able to secure for their advertisements a wide & effective
distribution with greater certainty than hitherto of the subject matter being brought
to the attention of the persons for whom they are intended.
Dated 29th January 1892.
W. TYNDALE MOORE.
COMPLETE SPECIFICATION.
An Improvement in the Means of Advertising and Encouraging and
Promoting the Circulation of Advertising Media.
WILLIAM TYNDALE MOORE 24 Budge Row in the City of London Solicitor
do hereby declare the nature of this invention and in what manner the same is
to be performed, to be particularly described and ascertained in and by the
following statement :-
The object of my invention is to facilitate increase encourage and promote the
circulation of advertising media and periodical literature by novel means. With
this object I procure traders and other advertisers to insert their advertisements in
any printed advertising sheet news sheet journal or periodical containing or not
news or literary matter. Each copy of the advertising sheet news sheet journal or
periodical is numbered serially or otherways or marked in or upon the cover or any
of the sheets composing it so as to be identified and the copies numbered or marked
are distributed amongst buyers in the usual ways. Each copy of the advertising
Pine 873

page_text: sheet news sheet journal or periodical may be numbered or marked as aforesaid
whilst being put through the press or before or after printing.
In order to induce buyers to retain the numbered or marked copy of the adver-
tising sheet news sheet journal or periodical purchased, at periods (daily an interval
of days, a week month or longer) notification is given in the sheet journal or
periodical or by other means of the payment of a reward or compensation to the
person or persons who shall send or deliver at a place to be specified in such notifi-
cation the copy or copies of such sheet journal or periodical the number or numbers
or other means of identification employed of which shall be specified in such
notification. The numbers to be specified in such notification should be any number
or numbers which may be borne by any of the copies of such sheet journal or
periodical printed and distributed as aforesaid.
This method may be applied to any newspaper or periodical.
The peculiar advantages appertaining to the use of this system depends upon the
numbering or identification by means above explained of each copy of the adver-
tising sheet news sheet journal or periodical and thereby and by the adoption of the
system above specified the public as purchasers of the same would be induced to
retain them in their possession, increased attention would be thereby given to
advertisements and the sheet journal or periodical in which they appear would
receive a wider and more effective distribution by reason of increased demand for
the sheet journal or periodical.
Having now particularly described and ascertained the nature of my inven-
tion and in what manner the same is to be performed I declare that what I
claim is―
(1) The use of a number serial or otherways mark or marks or other means of
identifying each copy of a news sheet advertising sheet journal or periodical for the
purpose of applying the system above set forth.
(2) The improved means of facilitating and promoting the circulation of adver-
tising media newspapers and periodicals as herein set forth.
Dated this 29th der of October 1809
W. TYNDALE MOOKE.