An Improved Apparatus for Displaying Advertisements.
Year: 1893

page_text: Date of Application, 10th Mar., 1893
Complete Specification Left, 9th June, 1893-Accepted, 15th July, 1893
PROVISIONAL SPECIFICATION.
An Improved Apparatus for Displaying Advertisements.
I EDGAR CARLTON of 152 Fleet Street E.C. in the County of London,
Advertising Agent do hereby declare the nature of this invention to be as
follows:-
This invention has reference to an improved apparatus for displaying advertise-
ments above a man's head, and consists of a framework shaped like a cross passing
upwards from the back, and extending above the head. Accross the top of the
said framework a bar is fixed, and above this bar two tablets or frames extending
upwards one above the other. On the four sides of the said tablets advertisements
or placards may be fixed. The first tablet above the said bar, I secure by a strong
screw, passing through the said bar into a socket in bottom of tablet.
The second or top tablet is secured above the first tablet by, a socket in the top
of the first or lower tablet, and a strong screw in the bottom of the top tablet.
The screws will be fixed so that the said tablets may be moved or turned to
different angles or directions as desired. I attach to the top of said bar snitable
chains with hooks, to fasten to links on bottom of first or lower tablet, above bar,
and similar chains, and hooks attached to top of first, or lower tablet, to fasten to
links on bottom of second or top tablet, so that when necessary they may be
fastened to assist above screws to hold tablets firmly in positions required. The
above tablets may be secured or held stationary at different angles or accross each
other, with other fastenings than screws. I fasten the above apparatus on a man
by two straps passing through grooves in back of framework, with broad loops of
leather or other suitable material at each end, so that the man's arms, pass through
the said loops and so fix on shoulders. The straps will be fastened behind the back,
by a buckle which may be loosened or tightened as desired. The principle of the
said apparatus is that the said tablets are so placed, as to show four sides in
different directions, at the same time, so that the public in front, back or at either
side of the said apparatus will have a tablet with an advertisement thereon facing
them. The above apparatus may be used in various ways for displaying advertise-
ments, than above a man's head as herein described.
Dated this 10th day of March 1893.
EDGAR CARLTON.
COMPLETE SPECIFICATION.
An Improved Apparatus for Displaying Advertisements.
EDGAR CARLTON 152 Fleet Street E.C. & 22 Chancery Lane W.C. Advertising
Contractor do hereby declare the nature of this invention and in what manner
the same is to be performed, to be particularly described and ascertained in and
by the following statement :-
This invention refers to improved apparatus for displaying advertisements such
as may be contained upon tablets, frames, or the like, and these latter are supported
or held one above another as hereafter described, the tablets or frames being at
suitable and adjustable angles with each other so that one or more of the said
tablets or frames may be seen from any point of observation; the apparatus is
particularly suitable to be carried above a man's head, and so that the tablets
frames or the like are above the head of the person carrying same, or in some cases
the framework may be adapted to stand on or be affixed to other objects or
places.

page_text: In the accompanying drawings I have shewn several examples of the application
of my invention,
Figure 1 being a back elevation of an apparatus or appliance constructed
according to my said invention and shewing same as fitted to hold the tablets above
the head of the person carrying same.
Figure 2 is a side view of the apparatus shewn at Figure 1, but, removed from
the figure there illustrated, and Figure 3 is a front view of the same appliance
shewn at Figures 1 and 2.
Figures 4 and 5 shewn in side and front elevations respectively the lower
portions of an appliance wherein the encircling shoulder straps are dispensed with
and the construction somewhat simplified.
Figure 6 shews a back elevation of a cart or road vehicle having tablets
mounted according to my invention secured thereto; and
Figure 7 is a perspective view of the appliance shewn in use.
Corresponding parts are indicated by similar letters in the several figures.
According to my invention I provide a framework A, extending vertically and
fitted at its upper part with a bar B. Centrally of this bar B, I provide a fixing B',
having a vertical pin or strong screw projecting upwards and eutering a bearing
socket C, fixed to or formed with the base edge of a tablet, placard, shew-frame or
the like, D. hereinafter for the purposes of this Specification termed tablets. The
upper part of the tablet D, is formed or provided with a socket, E, from which a
pin, screw or equivalent therefore extends to enter a socket F on an upper tablet, G,
the screws, or pins are so fitted in the sockets C and F. that the tablets D and G.
may be moved and turned to different or to any desired angle or angles, I attach to
the bar B, suitable chains or cords H H' with say hooks, to fasten to the links on the
lower edge of the tablet E, and similar chains, H'H', to connect between the tablets D
and F, so that when necessary or desirable the chains H H' may be employed to regulate
the angles to which the tablets shall be adjusted. Upon the four sides of these
tablets D and G advertisements are to be placed, being applied thereto by printing
painting or by any other process known to the arts, and by this arrangement and con-
8.ruction of mounting such tablets, when two such are employed I am enabled to exhibit
four sides in different directions at the same time, so that spectators in back, front or at
either side of the apparatus will have a tablet with an advertisement facing them.
When tablets constructed as described are to be carried by men and held above the
heads of the carriers I form the frame, A of a cross like forin as shewn at Figures 1, 2
and 3 the upper arms extending upwards and carrying between them the bar, B,
and the surmounted tablets. Beneath the bar B I provide grooves or eylets, J, in
the cross frame, on either arm thereof to receive two straps JJ with broad loops
of leather K K or other suitable material at each end, so that the mans arms pass
through said loops and so hold the apparatus to the shoulders, the straps J' J' being
fastened behind the back by a buckle which may be loosened or tightened as
desired. The lower ends of the cross frame are secured to a belt L which passes
around the waist, and auxilliary front straps L' pass from the belts over the
shoulders and are fixed to the upper arms of the cross frame to prevent a backward
rock of the apparatus. In some cases I may dispense with the broad loops of
leather K K and retain the straps L' as shewn at Figures 4 and 5, the cross-
frame A. being supported by the belt L at the lower part, and the upper part by
the straps L' passing over the shoulders; or the straps L' may pass from the upper
part of the frame A. direct to the lower part thus dispensing with the belt and
retaining the shoulder loops. At Figure 7 the straps L' extend from the upper
part of the frame A', and are fixed to the shoulder loops K. The herein described
advertising tablets may with equal advantage and facility be employed without the
cross-frame A. and fittings and the bar B, or its equivalent, may be fastened or
hung upon buildings, hoardings, posts, or upon vehicles as is shewn at Figure 6
where the bar B, is secured upon the top of the body of such vehicle.
It will be readily understood that more than two tablets may be employed, and
the said tablets may be made stationary at different angles instead of being

page_text: moveable, the tablets may be cased with glass or other material and may be
illuminated by electric or other light and may be made of various shapes, designs,
sizes and materials, and the said apparatus may be mounted fastened or hung
above a mans head; or on vehicles hoardings and other places and objects, and the
said tablets may be joined or fastened in other ways than here shewn and described.
Having now particularly described and ascertained the nature of my said inven-
tion, and in what manner the same is to be performed, I declare that I am aware
that it is not new to arrange advertisement tablets either in front back or above
the heads of the persons carrying them and I therefore do not broadly claim such,
but what I claim is
1st. In apparatus for displaying advertisements mounting two or more tablets
one above another the lower one being capable of being turned on a central vertical
axis carried by its base support, while the upper tablet or tablets are capable of
being independently turned also upon a central vertical axis, carried by the lower
tablet, and means to limit or control the rotary movement; all substantially as and
for the purposes herein set forth.
2nd. In apparatus for displaying advertisements mounting two or more tablets
one above another, each being capable of independent movement, around central
vertical axis, in combination with a crossed frame A and straps or like holding
devices such as supports L' loops J and straps J₁ J' for fixing the appliance to the
body of the carrier substantially as and for the purposes herein set forth.
3rd. The general arrangement construction and combination of parts composing
my improvements in apparatus for displaying advertisements characterized by two
or more tablets mounted one above another fixed at any desired angle or each being
capable of independent movement, around central vertical axis and provided with
suitable base support to carry the lower axis and for fixture above mens heads,
carts vehicles hoardings posts structures, and other suitable places, all substantially,
as and for the purposes herein described with reference to the accompanying
drawings together with any mere modifications thereof.
Dated this 9th day of June 1893
EDGAR CARLTON,
152, Fleet Street, E.C., and 22, Chancery Lane, W.C.