Improvements in or relating to Posters and other Advertising Media.
Year: 1895

page_text: Date of Application, 13th Mar., 1895
Complete Specification Left, 12th Oct., 1895-Accepted, 16th Nov., 1895
PROVISIONAL SPECIFICATION.
Improvements in or relating to Posters and other Advertising
Media.
We, THOMAS MATHEWS and FREDERICK TARR trading as T. Mathews
& Co., of 12 Belvoir Street, Leicester, Artistic Show Card Publishers, do hereby
declare the nature of this invention to be as follows:-
This invention has reference to posters and other advertising media and consists
essentially of a new or improved process of producing what are technically known
"flock" posters, but which is applicable also in the production of show cards,
tablets, price tickets and other advertising media.
as
The ordinary method of producing "flock" posters, consists in taking a piece of
coloured paper known as "flock paper" and cutting out of this by means of a knife
or scissors the wording, design or other advertising matter and then affixing to
the back of the flock paper thus treated a piece of white or differently coloured
paper which shows through the flock paper and thus constitutes the advertising
matter.
According to our invention we first paint the wording, design, or other
advertising matter upon a sheet of paper or other material of the required shape
and size, either so that the background is dark and the advertising matter is left
the same colour as the paper, or so that the advertising matter is painted on a
lighter background.
The material employed to paint the advertising matter may be a suitable
varnish or adhesive material similar in colour to the flock to be employed
The flock which is in the form of a powder is then placed on the sheet in
suitable quantity and the sheet manipulated so as to move the "flock" to and fro
over the surface of the paper until the whole of the painted matter is covered by
the flock adhering thereto.
The superfluous flock is then removed and the sheet allowed to dry,
By means of our invention we are able to obtain much finer and more elaborate
detail in the designs or other advertising matter produced by painting than is
possible by cutting out in the ordinary way, and such posters or other advertising
media are produced in much less time and more cheaply.
Dated this 13th day of March 1895.
"
BOULT & WAYM,
АУД
Agents for the Applicants.
COMPLETE SPECIFICATION.
Improvements in or relating to Posters and other Advertising
Media.
We, THOMAS MATHEWS and FREDERICK TARR trading as T. Mathews
& Co., of 12 Belyoir Street, Leicester, Artistic Show Card Publishers, do
hereby declare the nature of this invention and in what manner the same is to
be performed, to be particularly described and ascertained in and by the following
statement:-
This invention has reference to posters and other advertising media and consists
essentially of a new or improved process of producing what are technically known

page_text: as
flock" posters, but which process is applicable also in the production of show
cards, tablets, price tickets and other advertising media.,
The ordinary method of producing "flock" posters, consists in taking a piece of
coloured paper commercially known as "flock paper" and cutting out of this by
means of a knife or scissors the wording, design or other advertising matter and
then affixing behind the flock paper thus treated a backing of white or differently
coloured paper which shows through the flock paper and thus constitutes the
advertising matter, or sometimes the lettering or design is cut out of the flock
paper and each letter adhesively attached separately to a sheet or backing of
different colour.
By means of our invention we are enabled to dispense with the two layers or
thicknesses of paper or other material, and thus provide a more lasting and
durable advertisement, as in posters formed in the manner herein before described
atmospheric changes often cause the two layers to come apart and the separately
cut letters to curl up at the ends or corners and become detached and drop off.
These disadvantages are obviated by our invention which we carry out as
follows:-
We take a sheet of paper or other material upon which the advertisement is to
appear and upon the face thereof we paint by means of a brush and printers' or
other suitable varnish or adhesive substance the letters, wording or design forming
the subject matter of the advertisement.
While this painted matter is still wet we place upon the sheet a quantity of
powder or dust preferably that in the form commercially known as "flock" which
is then dusted or moved to and fro over the surface of the paper, or the sheet is
manipulated so as to communicate a tremulous motion thereto whereupon the flock-
is caused to travel over, the surface and will adhere to those parts where the
adhesive substance has been applied so that the whole of the painted matter only
will be covered by the "flock" and form a plushy or velvetty appearance.
The superfluous flock is then removed and the sheet allowed to dry.
:
In actual practice we may either paint over the whole surface of the sheet.
except the lettering or design forming the advertising matter the outline of which
bas been previously pencilled or traced thereon, in which case the backing or
ground would be flocked and of a darker shade or colour than the advertising
matter itself which would be untouched by the paint and left the same colour as the
sheet or the said advertising matter may be painted on the sheet which latter
would itself form a lighter background.
In some cases we may find it desirable to stencil the matter, or paint it upon a
lithographer's stone and pull copies therefrom instead of painting it by hand and as
a general rule for the painting or stencilling, we prefer to use varnish or adhesive
material of the same colour as the powder or flock with which the matter is to be
subsequently covered.
:
We claim that by means of our invention we are enabled to produce much finer
and more elaborate and complicated designs for advertising purposes than it is
possible or practicable to cut by knife or scissors, besides which the advertising
media are produced in much less time, at a less cost and the durability increased.
Having now particularly described and ascertained the nature of our said inven-
tion and in what manner the same is to be performed, we declare that what we
claim is
1. The mode of producing posters or other advertising media by first painting or
stencilling with adhesive material the wording or designs upon the surface thereof
and subsequently covering such matter with flock or similar powder substantially in
the manner described..
2. The mode of producing posters or other advertising media by painting with
adhesive material the whole surface thereof excepting those parts occupied by the
advertising matter and subsequently covering such painted surface with flock or
similar powder substantially in the manner described.
.

page_text: 3. A flock poster or other advertising media the design or wording upon which is
produced substantially in the manner described.
Dated this 11th day of October 1895.
THOMAS MATHEWS.
FREDERICK TARR.
Witness-
E. N. LEWIS,
Berridge Street Chambers, Leicester.
Boult & Wade,
Agents for the Applicants.