An Improved Device to serve for Advertising and Amusement.
Year: 1897

page_text: PROVISIONAL SPECIFICATION.
An Improved Device to serve for Advertising and Amusement.
I GUSTAV AUGUST HEINRICH MULLER of 10 Ampthill Square London Wine
Merchant do hereby declare the nature of this invention to be as follows:-
My invention is the combination of amusing photographs intended to depict the
respective emotions or dispositions of Furious Angry Jealous In Love Volatile Serious
Sanguine Weak Depressed and Melancholy with a Thermometer containing alcohol
or ether or other liquid which will boil at a low temperature attached to an ordinary
Menu Card or other article with a graduated scale marked thereon it being intended
that on anyone holding the bulb of the thermometer in his or her hand the
thermometer instead of registering the heat of the persons hand should be deemed
to register the persons disposition or emotion in the words above mentioned according
to the word opposite the top of the spirit and that the index of the thermometer
should direct the person with the disposition so indicated to use the article advertised
in the corresponding space on the same level with the disposition or emotion
indicated.
Doted this 20th day of Januar 1907
I, GUSTAV AUGUST HEINRICH MULLER, late of 10 Ampthill Square London but
now of Ormonde Chambers, 28 Great Ormonde. Street, W.C. Wine Merchant do
hereby declare the nature of this invention and in what manner the same is
to be performed, to be particularly described and ascertained in and by the
following statement:―
My invention is an improved device to serve for advertising and amusement and
consists of an illustrated thermometer combined as hereafter shewn with a medium
for advertisements of articles of manufacture.
The illustrated thermometer-consists of the ordinary well known bulb and tube
containing alcohol or ether or other liquid which will boil at a low temperature and
instead of being fixed as in the usual way to a surface on which is a graduated scale
indicating degrees of heat I fix it to a fancy scale which I have designed containing
ten or any number of spaces.
Taking a scale divided into ten spaces in the space at the top of the thermometer
and which I will call the first space I insert the word "Furious" in the next space
below or second space I insert the word "Angry" in the next or third space the word

page_text: "
"Jealous" in the next or fourth space the words "In Love" in the next or fifth
space the word
Volatile" in the next or sixth space the word "Serious" in the next
or seventh space the word "Sanguine" in the next or eighth space the word "Weak "
in the next or ninth space the word "Depressed" and in the last or tenth space the
word "Melancholy." In spaces parallel and next to each of the spaces containing
the aforesaid words I insert photographs or drawings produced by printing or
lithography or any similar or substituted process containing two figures one male and
one female intended to depict the emotion temperament or disposition described by
the word or words before mentioned and inserted in the space parallel with and next
to such aforesaid photographs or drawings respectively. Over the top of the spaces
containing the photographs or drawings and descriptive words as aforesaid or similar
words I write or print the words "When you feel" which words are intended to refer
to the respective emotions temperaments or dispositions indicated by the descriptive
words I have used or other words illustrated and inserted in the spaces underneath.
The thermometer as described is then attached to this fancy graduated scale by any
of the usual means or methods. On the bulb of the thermometer being grasped in
the hand of any person the heat of that persons hand will cause the alcohol or ether
or other liquid described to immediately become heated and commence to boil
and be forced up the tube. The thermometer instead of registering the heat of
the person's hand shall be deemed to denote that his or her emotion temperament
or disposition is described by the illustrated word or words in the space to the level
of which the spirit is forced. Attached to the amusing thermometer so obtained is
another scale having spaces corresponding to and parallel with the spaces containing
the illustrated words I have used or other words. At the top of these corresponding
spaces in print or writing are the words "Then take" and in the corresponding spaces
themselves are contained advertisements of different articles; so that on a person
holding the thermometer as described and his or her emotion temperament or
disposition being denoted as described he is directed to use or take the article
advertised in the space corresponding and parallel with the emotion temperament
or disposition so denoted and by these means I obtain an improved device serving
at the same time for amusement and advertisement. The combined illustrated
thermometer and advertising medium as described can be used by itself or be
attached to or form part of an ordinary menu, wine card or list, or the like or any
article of use of whatever nature to which it can be suitably or conveniently
attached.
Having now particularly described and ascertained the nature of my said invention
and in what manner the same is to be performed I declare that what I
claim is :-
1. An improved device to serve for advertisement and amusement by the
combination of an illustrated thermometer and advertising medium as above
described and herein set forth.
2. The illustrated scale attached to the thermometer and the advertising medium
substantially as set forth.
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