Improvements in and in Apparatus for Displaying Goods and Advertisements.
Year: 1897

page_text: Date of Application, 28th Jan., 1897--Accepted, 13th Mar., 1897
COMPLETE SPECIFICATION.
Improvements in and in Apparatus for Displaying Goods and
Advertisements.
I. GUSTAV SCHNITZLER, of 31 St. Anna Straat, Nijmegen in the Kingdom of
Holland, Manufacturer, do hereby declare the nature of this invention and in what
manner the same is to be performed to be particularly described and ascertained in
and by the following statement :-
The improvements relate to revoluble placards or announcement holders having
changeable colours or inscriptions, and the invention is especially suitable for shops,
hotel lanterns, advertising pillars and the like.
In the accompanying four sheets of drawings are illustrated four different modifica
tions of the invention; the first (Sheet I) shows a modification in which there is
placed in the interior of a fixed cylindrical drum whose circumference consists of a
transparent material, a second drum with its base connected to a clockwork mechanism
and so constructed that its circumference consists of several variously coloured.
transparent longitudinal parts, in which latter inscriptions or illustrations are cut
out, so that by means of a light placed within the inner drum the inscriptions or the
like are consecutively projected upon and travel over the circumference of the
outer drum on a ground of various colours.
In the second modification, (Sheet II) the inscription or the like is cut upon the
black or opaque surface of the outer drum, and is consequently fixed and unalterable,
and within this outer drum an inner drum revolves, the cover of which is formed of
various coloured transparent strips put together bearing no inscriptions or the like.
In the modification shown in Sheet III the drums are replaced by two discs placed
perpendicularly the one behind the other which may have the arrangement set forth
in the first cylindrical modification or that in the second.
Sheet IV shows a supporting frame adapted for shop windows.
Referring to Sheet I:
Figure 1 is a view of the outer drum or of the whole visible apparatus.
Figure 2 is a perpendicular central section of the same.
Figure 3 an elevation of the inner drum.
Figure 4 a ground plan.
Referring to Sheet II :-
Figures 5 to 8 show the corresponding forms of the second modification in the
same order as in Sheet I.
Referring to Sheet III :-
Figure 9 shows a front view of the third modification.
Figure 10 shows a back plate of the same.
Figure 11 is a section.
Figure 12 shows the front view of the third modification.
Figure 13 the back plate of Figure 12.
Referring to Sheet. IV :-
Figure 14 shows the outside elevation.
Figure 15 a vertical section on the same.
Figure 16 a ground plan of the same.
Referring now to the special construction shown in Sheet I, this apparatus consists
essentially of the outer fixed drum F whose circumference consists as far as the front
half is concerned (or altogether) of a white or slightly coloured transparent material
| Price 8d.]
'

page_text: such as ground glass, milky glass paper, celluloid or the like. The inner drum G
has a bottom B which is supported by the disc b provided with a hollow socket b¹.
The hollow socket 6' is set upon the somewhat conical pin of the clockwork C, which
clockwork or watchwork may be of any suitable construction or may be replaced by
any other suitable mechanism for causing the drum to revolve, such for instance as a
small electric motor, water motor or the like, by means of which motor the drum can
be caused to revolve slowly. The circumference of the drum G is composed of
several coloured transparent pieces 'g² g³ g' which may be made of the abovenamed
materials and have inscriptions which either appear as a perforated inscription by
means of cutting out the letters or may be formed in the case of the use of coloured
glass by grinding away the layer of colour, or may also be painted or inscribed in
dark or black colours. Upon the bottom B of the apparatus is placed a lamp D
which throws its light through the circumference of the drum G upon that of the
outer drum F and consequently projects the inscriptions of the placard in the corre-
sponding colour upon the outer drum whereby in consequence of the slow revolutions
of the inner drum effected by means of the clockwork or otherwise the inscriptions
pass over. the surface of the outer drum in various colours.
The arrangement shown in Sheet II Figures 5 to 8 distinguishes itself from that
above described in that upon the circumference of the outer fixed drum A which is
formed of a black opaque material the respective inscriptions are cut out; or they
may be covered behind with transparent white or light coloured material. The inner
drum B has an envelope formed of various coloured transparent strips cele² c³, so
that also the inscription on the outer drum will appear consecutively in four different
colours.
C
to 11 a
According to Sheet III the drums are replaced by discs. In the Figures
screen His supported by the stand H; this screen, is in its lower part dark and
opaque, in its upper part white or light coloured and transparent or the whole surface
may be opaque and contain suitable transparent places such for instance as that
shown at h. Behind the disc H' is placed a disc H2 with its horizontal axis h¹
revolved slowly by means of the clockwork H³; this disc consists of various coloured
transparent segments h² h³ h² h³, which bear cut out inscriptions similar to those of
the drum G shown in Sheet I, so that the lamp L here also projects upon the
transparent parts on the outer disc H the inscription on a coloured ground and the
clockwork H³ causes the disc H2 to revolve.
The modification shown in Figures 12 to 13 correspond in principle to that of
Sheet III. Here again the front disc K is opaque and provided with cut out
transparent inscription whereas the inner disc K₁ is formed entirely of coloured
segments.
The special construction of the apparatus shown in Sheet 4 consists in that the
same revolves continuously and displays the goods contained therein in coloured
light continuously altered. A cylindrical drum is formed of the rods L and the
hoops L' having below a bottom M, whereas in the upper part a bent wire support n
is provided for a lamp O above which is fixed a reflector P. The drum is provided
with a hollow socket o which can be placed upon the revolving pin of a clockwork or
any suitable mechanical revolving apparatus. Upon the bottom M are placed
supports serving to hold the goods. The drum has a lining formed of the
longitudinal strips p p² p³ which are prolonged as high as the goods are intended to
reach. These strips are formed of transparent material of various colours, such as
glass, celluloid or the like placed close together, which strips are attached to the drum
by rivets, screws or otherwise. The lamp is concealed by having the upper part of
the drum cover of opaque material in which also transparent inscriptions can be
cut out.
Having now particularly described and ascertained the nature of my said inven-
tion and in what manner the same is to be performed I declare that what I
claim is :-
--
1. A multicolour apparatus for name plates advertising columns and the like

page_text: consisting essentially of two drums or discs of which the one is placed within or
behind the other and the said inner drum or discs are revoluble and lighted, and
consists of different coloured transparent parts with opaque or cut out inscriptions
or designs, whereas the outer fixed disc or drum is composed of transparent material;
the revolving portion contains inscriptions or is formed opaque with transparent
inscriptions or designs when the revolving part does not contain such, substantially
as described.
2. An apparatus designed as a multicolour exhibition frame for goods, on the
principle set forth in Claim 1 consisting essentially of a cylinder revolved by
mechanical means upon its perpendicular axis, the circumference of which is formed
of transparent vertical sections of material and contains a lamp placed above and
concealed by an opaque cover substantially as described and shown on Sheet IV of
the accompanying drawings.
Dated this 28th dex of Jon 1907
W. P. THOMPSON & Co.,
Of London, Liverpool, Manchester and Birmingham,
Patent Agents for the Applicant.