Vehicles for Advertising Purposes.
Year: 1888

page_text: Vehicles for Advertising Purposes.
I, ALFRED HENRY THOMPSON of No. 4 St. Alban's Crescent, Wood-Green London N.
Newspaper Proprietor do hereby declare the nature of this invention and in what
manner the same is to be performed, to be particularly described and ascertained in
and by the following statement :-
The invention relates to an entirely new method of utilizing the wheels of carts,
wagons, vans, and other vehicles for the purpose of giving publicity to advertisements
designed and arranged in the various manners and ways hereinafter described, whilst
engaged in their daily pursuits in traversing streets, roads, and other thoroughfares.
The invention is designed in order to render the placing of advertisements on the
wheels of carts, wagons, vans, and other vehicles, practicable, feasible, and one of great
utility.
The invention is accomplished by the fixing of an enamelled, corrugated, plain or
perforated, iron, steel, or other plate or plates, either by screws, rivets, nails, clips, or
other appliances to the wheel or parts of the wheel, the said plate or plates covering
either the whole wheel or only a portion of the wheel, hub, or spokes, leaving the
centre of the hub, with cap, perfectly open to view and accessible at all times without
removing the plate or plates.
The plate or plates used for the purpose aforesaid, can be either the whole, or any
part, of a circular, oval, elliptical, square, parallelogram, octagonal, or other polygonal
form, or in the shape of a star or shield, or parts of a star or shield.
By the invention it is intended that the plate or plates when fixed to the wheel or
parts of the wheel as herein before proposed shall be used solely for the purpose herein-
before mentioned, and which shall be attained by placing, or perforating, letters
characters, diagrams, or figures upon such plate or plates, either by an enamelling
process as commonly used in this country, or by printing, painting, stamping, engraving,
or embossing upon it, by materials, or methods, ordinarily used by painters, decorators,
lithographers or engravers.

page_text: It is further proposed by this invention that the composition of the plate or plates
covering the wheel or parts of the wheel may be either of enamelled iron, ordinary
iron, steel, tin, or other metal, or, of any material of suitable composition.
By this invention the utilization of wheels for the purpose of advertising in no way
comes within the meaning, or limit, or Statute of Victoria 16 & 17, c. 33, s. 16, June 28th
1853, prohibiting the use of advertising Vans.
By this invention the wheels so used as herein before proposed, will be only the
wheels of such carts, wagons, vans, or other vehicles, as are daily engaged in their
ordinary business routine, and which do not appear in thoroughfares solely for the
purposes of advertising.
Having now particularly described and ascertained the nature of my said
Invention and in what manner the same is to be performed, I declare that what
I claim is:
The combination of a lettered or figured plate or plates with the wheels, or with
parts of the wheels of carts, wagons, vans, and other vehicles or conveyances in such a
way that the aforesaid plate or plates, and wheels, or parts of wheels combined, can be
used for advertising purposes in an effective, practicable, and unique manner as herein
substantially set forth.
Dated this 06th do. of Amit 1000