Improvements in Means of Advertising.
Year: 1888

page_text: Date of Application, 28th Sept., 1888
Complete Specification Left, 27th June, 1389-Accepted, 27th July, 1889
PROVISIONAL SPECIFICATION.
Improvements in Means of Advertising.
I GEORGE RICHARD NEILSON of 14 Mostyn Road Brixton in the County of
Surrey, Secretary of Public Company, and JOHN FREDERICK HARRAP of 51, Milton
Road Herne Hill S.E. in the County of Surroy Commercial Clerk and I ALFRED
CHARLES BROWN of 129 Algernon Road Lewisham in the County of Kent, do hereby
declare the nature of our Invention for IMPROVEMENTS IN MEANS OF ADVERTISING to
be as follows :-
In the practical working of the Invention forming the subject of the Application
for Letters Patent No. 11722 of 1888 we find that it is very advantageous to
substitute for the ink to be used in printing the Advertisements, therein proposed to
be placed upon Sanitary or Toilet slips of paper, &cr., instead of ordinary Printing
ink, a material composed entirely of harmless or inocuous ingredients, or to mark
the advertisements by means of perforations or watermarks, or in other inocuous
manner, so as not to impair thereby the use of the slips &er. for their own proper
purposes.
To further preserve the usefulness of the slips &cr. for their own proper purposes,
the advertisements may be printed marked, or perforated, across the corners only, so
as to leave a considerable portion of the central part of the surface of the paper
entirely clean and free from any markings. When printed in this way only, the
necessity for an inocuous ink is not so great, and ordinary printers ink may therefore
then still be used.
Dated this 28th day of September 1888
GEO. R. NEILSON.
J. FRED. HARRAP.
ALFRED C. BROWN.
COMPLETE SPECIFICATION.
Improvements in Means of Advertising.
We GEORGE RICHARD NEILSON of 14 Mostyn Road Brixton Surrey Secretary
to Public Company and JOHN FREDERICK HARRAP of 54 Milton Road Herne Hill
Surrey Commercial Clerk and ALFRED CHARLES BROWN of 129 Algernon Road
Lewisham Kent Electrician do hereby declare the nature of this invention and in-
what manner the same is to be performed, to be particularly described and ascertaine:!
in and by the following statement:-
In the practical working of the invention forming the subject of the application
for Letters Patent No: 11722 of A.D. 18SS for "Improvements in means of
Advertising" by using Sanitary Papers as a means of displaying Trado Advertise-
ments we find that it is very advantageous to substitute for the Ink to be used in
printing the Advertisement therein proposed to be placed upon Sanitary or Toilet
slips of paper, &c. instead of ordinary printing Ink, an Ink composed entirely of
harmless or innocuous ingredients, or to mark the Advertisements, by means of
perforation or watermarks, or in other innocuous manner, so as not to impair thereb
the use of the slips for their own proper purpose.
th:
To further preserve the usefulness of the slips for their own proper purposes,
advertisements may be printed, marked, or perforated, across the corners only, so as
to leave a considerable portion of the central part of the surface of the paper entirely
clean and free from any markings. When printed in this way only the necessity
for an innocuous Ink is not so great, and ordinary printers Ink may therefore then
still be used.

page_text: A very good innocuous Ink to fulfil the objects mentioned above may be formed of
permanganate of Potash or of any of the pigments used for printing the well known
sanitary wall papers, dissolved in a non-poisonous oil or other fluid. Or for the
purposes of this Invention any other non-poisonous Ink may be used.
Having now particularly described and ascertained the nature of our said Inven-
tion and in what manner the same is to be performed we declare that what we
claim is :-
1. The method described above of printing advertisements on Sanitary or Toilet
slips in an innocuous or harmless Ink or of marking them on by means of perforations
of watermarks, or in any other harmless or innocuous manner, so as to preserve intact
the usefulness of the slips for their own proper purposes.
2. The printing or marking of advertisements on sanitary or Toilet slips across the
corners only or all round but leaving a considerable space in the centre, as, and for
the purposes above described.
3. The use and employment, for the purposes described above of an Ink formed of
Permanganate of Potash.
Dated this 25th day of June 1889
GEO. R. NEILSON.
J. FRED. HARRAP.
A. C. BROWN.