Improved Means or Apparatus for Displaying Advertisements and other Articles.
Year: 1891

page_text: Date of Application, 14th Oct., 1891
Complete Specification Left, 21st Oct., 1891-Accepted, 20th Feb., 1892
PROVISIONAL SPECIFICATION.
Improved Means or Apparatus for Displaying Advertisements and
other Articles.
We, CARL OSCAR VOGLER, Merchant and ERNST EMIL WILHELM KACHHOLZ
Manufacturer, both of Hamburg Winterhude, Langer Kamp No. 7 Germany,
do hereby declare the nature of this invention to be as follows:-
The stands usually employed for advertising purposes and having transparent
inscriptions, are very costly because, on one hand the expense of manufacture of
the transparent plates employed is considerable, and on the other hand, if it be
desired to make a change, the entire plate must be thrown away.
The present
invention has for object to obviate these draw backs and to provide means or apparatus
suitable for various advertising and other purposes.
Figs. 1 and 2 of the accompanying drawings illustrate in side elevation and half
plan respectively apparatus according to this invention. It comprises a frame a of
polygonal form in plan, mounted on a vertical shaft b, and caused to rotate slowly
by means of clockwork c which engages with a toothed wheel d fixed on the shaft b.
The sides of this frame are composed of a number of single glass plates ƒ held in
grooves g in the frame.
The desired advertisements are composed of separate transparent letters, fixed on
the said glass plates by means of glycerine. To facilitate the arrangement of the
letters the plates are divided by means of etched lines into separate compartments,
each of which just serves for the reception of a letter.
In the interior of the apparatus there is provided a small lamp h for illuminating
the sides of the case at night. Above the barrel on the shaft b are fixed a number
of plates i on which articles may be placed for exhibition; and which are capable
of being adjusted to any desired height.
The clockwork is fixed in such a manner as to permit of its being readily removed
for the purpose of enabling it to be conveniently wound up.
One of the chief advantages of this apparatus described, is, as already stated, its
cheapness, as the same glass plates and transparent letters can be used over again,
whenever it is desired to change the advertisement. To this end it is merely
necessary to remove from the frame a the glass plates which are to be changed, and
to take off the letters. This can be readily effected with the aid of a knife even
after the lapse of many months, by reason of the property possessed by glycerine of
not drying up. The letters thus removed are, after the plate has been coated anew
with glycerine, fixed to form another combination or advertisement.
It will be readily understood that in place of advertisements composed of letters,
plates with transparent pictures devices or designs may be inserted in the frame.
Dated this 14th day of October 1891
.
COMPLETE SPECIFICATION.
Improved Means or Apparatus for Displaying Advertisements and
other Artioles.
We, CARL OSCAR VOGLER, Merchant, and ERNST EMIL WILHELM KACHHOLZ,
Manufacturer, both of Hamburg, Winterhude, Langer Kamp No. 7. Germany
do hereby declare the nature of this invention and in what manner the same is to be

page_text: performed to be particularly described and ascertained in and by the following
statement :-
The stands usually employed for advertising purposes and having transparent
inscriptions, are very costly because, on one hand the expense of manufacture of
the transparent plates employed is considerable, and on the other hand, if it be
desired to make a change, the entire plate must be thrown away. The present
invention has for object to obviate these drawbacks and to provide means or
apparatus suitable for various advertising and other purposes.
Figs. 1 and 2 of the drawings filed with my Provisional Specification illustrate
in side elevation and half plan respectively apparatus according to this invention.
It comprises a case or frame a of polygonal form in plan, mounted on a vertical
shaft, and caused to rotate slowly by means of clockwork c which engages with a
toothed wheel d fixed on the shaft b. The sides of this frame are composed of a
number of single glass plates ƒ held in grooves g in the frame.
The desired advertisements are composed of separate transparent letters, fixed on
the said glass plates by means of glycerine. To facilitate the arrangement of the
letters the plates are divided by means of etched lines into separate compartments,
each of which just serves for the reception of a letter.
In the interior of the apparatus there is provided a small lamp h for illuminating
the sides of the case at night. Above the case on the shaft are fixed a number of
plates on which articles may be placed for exhibition; and which are capable of
being adjusted to any desired height.
The clockwork is fixed in such a manner as to permit of its being readily removed
for the purpose of enabling it to be conveniently wound up.
One of the chief advantages of the apparatus described, is, as already stated, its
cheapness, as the same glass plates and transparent letters can be used over again,
whenever it is desired to change the advertisement. To this end it is merely
necessary to remove from the frame a the glass plates which are to be changed, and
to take off the letters. This can be readily effected with the aid of a knife even
after the lapse of many months, by reason of the property possessed by glycerine
of not drying up. The letters thus removed are, after the plate has been coated
anew with glycerine, fixed to form another combination or advertisement.
It will be readily understood that in place of advertisements composed of letters,
plates with transparent pictures devices or designs may be inserted in the frame.
Having now particularly described and ascertained the nature of the said inven-
tion and in what manner the same is to be performed we declare that what we
claim is :-
:-
The herein described improved means or apparatus for advertising and other
purposes, comprising a rotary frame carried by a shaft and the sides of which
are formed of glass plates fcapable of being removed separately, and upon which
transparent leters to form an advertisement or transparent pictures, devices, or
designs, are separately fixed in such a manner as to be capable of being readily
removed and replaced at will substantially as herein described for the purpose
specified.
Dated this 1st das of Octobon 1901
-W. LLOYD WISE,
Per James G. Stokes,
46, Lincoln's Inn Fields, London, W.C., Agent for the Applicants.