Improvements in and Means for Advertising.
Year: 1889

page_text: Date of Application, 31st July, 1889
Complete Specification Left, 26th Apr., 1890-Accepted, 14th June, 1890
PROVISIONAL SPECIFICATION.
Improvements in and Means for Advertising.
I, FRANCIS HENRY LITTLE of 1 Foster Place, Dublin, in the County of Dublin, "
Ireland, Wine Merchant, do hereby declare the nature of this invention to be as
follows:-
The object of this invention is to provide means for advertising in a novel and
attractive manner.
According to this invention the advertisements are printed, embossed or otherwise
impressed upon paper, cardboard or other material cut, stamped, blocked or otherwise
formed into shapes or representations of birds, beasts, fishes, beads, bands, and articles
of all kinds. Each backing of paper, cardboard or other material upon which the
advertisements are placed, is provided with a flange or projection at the top or upper
end by means of which it may be attached to the ceiling or other elevation above the
beads of observers by the aid of some adhesive material or of nails, screws or other
means of attachment. A collar or recess may be formed on or attached to the under-
side of the flange into which a rod or the like may be placed when attaching the same
to the ceiling.
The backings may hang vertically or they may be furnished with strings and loops
to be placed over a corner or projection of any kind, or other equivalent means may
be adopted for holding the backings at any desired angle to the horizon.
As a modification of the invention, a rod with a pendulum bob or a ball at its lower
end may he attached to suitablo clockwork mechanism carried on the backing and
attached to some moveable part so that when the pendulum is oscillated by hand or
otherwise, the mechanism is actuated and part of the figure, animal or advertisement
thus made to move. A weight may be substituted for the pendulum, and the raising
or lowering of the weight will wind up the mechanism. This will form a very
attractive means of advertising as most people are apt to touch or move any article
ready to their hand.
D21: 011 1
r T 1
1000
CASTLE SMITH,
Per F. W. Golby,
"Invention" Office, 54, Fleet Street, London, E.C., Agent for the Applicant.
COMPLETE SPECIFICATION.
Improvements in and Means for Advertising.
I, FRANCIS HENRY LITTLE, of 1 Foster Place, Dublin, in the County of Dublin,
Ireland, Wine Merchant, do hereby declare the nature of this invention and in what
manner the same is to be performed, to be particularly described and ascertained
in and by the following statement:―
The object of this invention is to provide means for advertising in a novel and
attractive manner.
According to this invention the advertisements are printed, embossed, or otherwise
impressed upon paper, cardboard, or other material, cut, stamped, blocked, or other-
wise formed into shapes or representations of birds, beasts, fishes, heads, hands, and
articles of all kinds. Each backing of paper, cardboard, or other material upon which
the advertisements are placed is provided with a flange or projection at the top or
upper end by means of which it may be attached to the ceiling or other elevation
above the heads of observers, by the aid of some adhesive material or of nails, screws,
or other means of attachment. A collar or recess may be formed on, or attached to,

page_text: the underside of the flange into which a rod or the like may be placed when attaching
the same to the ceiling.
The backings may hang vertically, or they may be furnished with strings and loops
to be placed over a corner or projection of any kind, or other equivalent means may
be adopted for holding the backings at any desired angle to the horizon.
As a modification of the invention, a rod with a pendulum bob or a ball at its lower
end may be attached to suitable clockwork mechanism carried on the backing and
attached to some moveable part so that when the pendulum is oscillated by hand or
otherwise the mechanism is actuated and part of the figure, animal or advertisement
thus made to move. A weight may be substituted for the pendulum, and the raising
or lowering of the weight will wind up the mechanism." This will form a very
attractive means of advertising as most people are apt to touch or move any article
ready to their hand.
In the accompanying drawings which are furnished in illustration of my invention,
Figure 1 shews a backing of cardboard or the like on which is painted, printed, or
otherwise formed, the picture of a hand holding a champagne bottle, the edges of the
backing being cut to shape. The flange A is hinged by scoring the cardboard along
the line a, b, and pasting or otherwise affixing a strip of calico or such like on the
underside. This I find forms a good strong hinge well adapted for the purpose when
the backing is of cardboard; when it is made of more substantial material, such as
wood, a stronger form of hinge will of course be required, or the flange A may be
fixed at any predetermined angle to the backing if, and when, found desirable.
Figure 2 is a side view of Figure 1 with the flange A bent over on its hinge ready to
be affixed to the ceiling. Figure 3 is an inverted plan of Figure 2. B represents the
collar into which the end of a stick or rod may be inserted, when it is required to
raise the device to the ceiling, the adhesive, when such is used, having been previously
placed on the top side of the flange A. When nails or spikes are used, it will be
found convenient to first pass them through collar B, place the end of the stick or rod
on the head of the nail, and then raise the device to the ceiling. When in position,
pressure on the stick or rod will cause the adhesive to stick to, or the nails or spikes
to enter, the ceiling. Other means for attaching the device to the ceiling may be
adopted as found convenient. C represents the strip of calico forming the hinge to
the flange.
Having now particularly described and ascertained the nature of my said
invention and in what manner the same is to be performed, I declare that what
I claim is :-
Improved means for advertising consisting of providing any suitable article, having
an advertisement displayed thereon, with a hinged or fixed flange or flanges. whereby
the said article may be attached to the ceiling or other elevation substantially in the
manner described and illustrated.
Dated this ofth day of An 1900
"
CASTLE SMITH,
Per F. W. Golby,
Invention "Office, 54, Fleet Street, London, E.C., Agent for the. Applicant.