An Improved Method of and Means for Advertising.
Year: 1894

page_text: Date of Application, 9th Jan, 1894
Complete Specification Left, 9th Oct., 1994-Accepted, 9th Feb., 1895
PROVISIONAL SPECIFICATION.
An Improved Method of and Means for Advertising.
1, WALTER DARKER PITT, of 24 Stonebridge Park, Willesden, Middlesex,
Gentleman, do hereby declare the nature of this invention to be as follows:-
This my invention has reference to a new method of and means for advertising;
the object of the invention being to provide simple, neat, attractive and more
efficacous means of displaying advertisement matter in railway stations and other
suitable places and further, to enable advertisements exhibited for a time at one
place to be readily and systematically removed and exchanged for advertising
matter contained in an apparatus (hereinafter described,) at another place, thus
increasing the area over which the advertisements are displayed.
My invention may be described as follows:-
or
I provide a box-like case of any desired shape or dimension, having one
more of its sides glazed, and having also suitable means whereby it can be readily
attached to a wall or suspended in an exposed position.
Two rollers or cylinders are (preferably vertically) arranged to revolve within
the case one at each end thereof. A band of linen or other suitable material or
substance is caused to wind from off one roller onto the opposite one.
Advertisement matter is imprinted or otherwise exposed upon one or both
surfaces of the band and shews through one or more of the glazed sides of the
case.
The rollers are caused to rotate by ordinary clock-work mechanism or any other
suitable motor contained within or outside of the casing.
Any suitable light (preferably gas or an oil or electric lamp) may be inserted
within or outside of the case to illuminate the advertisements.
The rollers are adjusted in such manner that they can be readily removed when
desired, and be replaced by others having different bands upon them; or they can
be exchanged into other like apparatus.
Dated this Oth day of Janu 1901
COMPLETE SPECIFICATION.
An Improved Method of and Means for Advertising.
I, WALTER DARKER PITT, of 24 Stonebridge Park, Willesden, Middlesex,
Gentleman, do hereby declare the nature of this invention and in what manner
the same is to be performed, to be particularly described and ascertained in and
by the following statement :-
This my invention has reference to a new method of and means for advertising ;
the object of the invention being to provide simple, neat, attractive and more
efficacous means of displaying advertisement matter in railway stations and other
suitable places and further, to enable advertisements exhibited for a time at
one place to be readily and systematically removed and exchanged for advertise-
ments contained in an apparatus (hereinafter described) at another place, thus
increasing the area over which the advertisements are displayed.

page_text: In the drawings, Fig. 1, is a front sectional elevation, and Fig. 2, a sectional plan
shewing my invention.
The apparatus comprises a box, case or other receptacle A, of any desired shape,
having one or more of its sides B glazed. It is also provided with hooks, eyes or
other means C whereby it can be readily attached to a wall, or be suspended in
any desirable position.
Two or more rollers or cylinders D are arranged (preferably vertically) to
revolve within the case-one at each end when vertically arranged, or one in the
upper and one in the lower part when horizontally arranged.
A band of linen E, or other suitable material or substance is caused to wind
Advertisement matter is imprinted or
from off one roller onto the opposite one.
otherwise displayed upon one or both surfaces of the band and shews through one
One roller is fitted with a gear-wheel F
or more of the glazed sides of the case.
adapted to mesh with a similar wheel G forming a part of an ordinary clockwork
or other well known mechanism H, or any suitable motor contained within the
case.
The rollers are adjusted in such manner that they can be readily removed when
desired, and be replaced by others having different bands upon them; or they can
be exchanged into other like apparatus. Any suitable device may be employed to
render the rollers easily removable, such as by pivoting one end of each roller in a
slot I in the frame or other suitable part (such as a bracket J, and block K) of
the motor or case, and retaining the pivot-pin therein by a spring-catch or the
like, L.
The clockwork or other mechanism or motor is fitted with the usual "fly" M
or other means for governing the speed thereof.
Any suitable light, such as gas, an oil or electric lamp, may be inserted within
or be suitably arranged without the case to illuminate the advertisements.
Having now particularly described and ascertained the nature of my said inven-
tion, and in what manner the same is to be performed, I declare that what I
claim is
1. The herein-described method of advertising, said method consisting of
imprinting or otherwise displaying advertisements upon a linen band or other band
or bands in such manner that the advertisements may be seen through the glazed
sides of a case or box; the rollers being caused to rotate by clockwork or other
motor or means, and the rollers and bands made removable and exchangeable into
other like apparatus, all substantially as and in the manner herein set forth.
2. The herein-described means for advertising, said means consisting of a case,
box or the like having one or more glazed sides, rollers mounted to rotate within
said case, a linen or other band or bands having imprinted or otherwise displayed
advertisements upon one or both of its surfaces; said band or bands adapted to
wind from off one or more rollers onto another one or more rollers in such manner
that the advertisements may be seen through the glazed sides of the case, all
substantially as and for the purposes hereinbefore set forth.
och den of October 1801