Year: 1885

page_text: I JOHN MORLEY of 39 Menzie Street Liverpool in the county of Lancashire,
Upholsterer do hereby declare the nature of this invention to be as follows:-
This invention relates to certain improvements in advertising, the objects of the
said improvements being to utilize the surfaces of buildings and openings thereon
such as windows, for the purpose of displaying advertisements, and at the same
time to improve the appearance of, and beautify the surfaces, by tasteful decoration
and combination of colours, without materially interfering with the light and
ventilation of the rooms of the buildings to which my improvements are applied.
In carrying my invention into practise I fix to the building a framing of wood
preferably of sufficient thickness to bring the face of the advertisements flush with
any projections upon the building such as window cills. The framing may be
constructed in squares or spaces of suitable size and jointed so as to be capable of
application to any surface without waste of material or delay in erection.
Upon the frame work I secure by suitable means, tablets neatly coloured and
bearing the advertisements. Over openings or windows I place perforated iron or
zinc, wirecloth or other suitable material also neatly coloured, and upon which the
advertisements may be displayed without interfering with the said perforations, for
the purposes of lighting and ventilation. In order to illuminate and display the
advertisements at night, I arrange lights provided with reflectors, designed to
reflect or concentrate the rays of light upon the advertisements. The lights are
screened or shaded on the side next the street by opaque glass or suitable material
also devised to display advertisements if desired.
WAUGH & CHAPMAN,
Agents for Applicant.

page_text: I, JOHN MORLEY, of 42, Bouverie Road, Stoke Newington, in the County of
Middlesex, late of 39, Menzie Street, Liverpool, Upholsterer, do hereby declare the
nature of my invention and in what manner the same is to be performed, to be
particularly described and ascertained in and by the following statement:-
This invention relates to an improved method of utilising the surfaces of
buildings as media for the display of advertisements, according to which the
practical value of the advertisements is capable of being considerably increased,
and the building improved in appearance as well as in value.
In carrying the invention, into effect, I provide a wood frame of the same area
as the surface of wall to be utilised for the purpose of my invention, and of sufficient
strength to bear the weight of the advertisement tablets to be affixed thereto.
This frame is supported in the front of the wall by rods or brackets projecting
therefrom, and to which it is connected by any conveniently releasable device,
e.g., tabs and sockets!
The frames are made with their various members releasably connected, in order
that they can be readily joined and the frame erected, removed, disjointed recon-
nected and erected in another position requiring a frame of a different shape or size,
so that labour is economised, and waste of material prevented.
The advertising tablets are fixed to the sections in any convenient way, their
style, size, and material being regulated by considerations of how to produce the
greatest effect from an advertisers point of view without sacrificing all claims to
harmony of appearance.
Where the tablets would be opposite windows, or openings in the wall of the
building, I make them of perforated material, or opaque glass, with a view to
prevent the interception of lights, or air, to a mischievous extent.
I provide for the proper illumination of my improved advertisement display by
rows of lights arranged at the necessary distances and concealed by reflectors the
external face of which are covered with tablets, or the reflectors may be placed
behind a transparent screen of ground glass, or similar material, upon which the
matter of advertisements is displayed and put in bold relief by light which passes
the reflectors.
In order that my invention and the means by which the same may be best carried
into practical effect may be thoroughly understood, I will proceed to describe the
same in detail referring in so doing to the accompanying figures which are to be
taken as part of this specification and read therewith and in which like parts are
marked throughout the figures with the same reference letters.
Fig. 1 is an elevation illustrating the application of my invention.
Fig. 2 is a side elevation.
A, A, A, are the main vertical members of the frame, and B, B, B, the subsiduary
members. They are all releasably connected by brackets, C, or any other convenient
kind of releasable connection.
D, D, D, are rods cemented into the front of the wall E, the outer ends of which
are formed to produce, in conjunction with suitable fittings on the frame, con-
venient releasable connections by means of which the frame can be removed without
disturbing the fabric of the building.

page_text: The plane in which the frame stands is, according to my invention, flush with
the face of the existing projections, such as the window fronts. By this means
irregularities of alignment in the building, the result of subsidence or dilapidation
are concealed and the appearance of the façade improved in a corresponding degree.
F, F, F, are the spaces covered by advertising tablets of any suitable type,
excepting where there are windows, ventilating ducts, or other areas in the wall
which it would be impracticable to block.
When the presence of windows demands the absence of all obstruction to light
I make use of woven wire or perforated sheet metal, through which both light and
air can pass, and upon which the matter of the advertisement can be placed.
When the question of obstructing an air current does not arise, glass may be
substituted for the woven wire or perforated sheet metal.
F is an addendum to the frame above described, and set at an angle with the
front so as to bring it more easily within the view of people passing along
the street.
G, G, are reflectors placed at suitable distances according to the height of the
building, and either vertical or inclined. Any suitable source of light H may be
employed. These reflecting surfaces may be of any suitable material, the outer
faces of which can be used as advertising spaces. Secondary reflectors g, g, are
used when required, as, for instance, when the reflector G is of ground glass and
therefore allowing much of the illuminating power of the light to pass through it.
I would have it distinctly understood that I do not according to my invention
confine inyself to the exact details of the accompanying illustration, inasmuch as it
is perfectly clear from the foregoing specification that these may be modified
according to the special circumstances of the case without departing from either the
essence or substance of my invention.
Having now particularly described and ascertained the nature of my said
invention and in what manner the same is to be performed, I declare that what
I claim is:
1. The combination of a frame, the members of which are releasably connected
together, with advertising tablets or spaces, substantially as described with reference
to the accompanying drawings.
2. The combination of a frame, the members of which are releasably connected
together, with releasable connections, in consequence of which releasable connections
the frame itself can be held before a building, and removed therefrom, substantially
as described with reference to the accompanying drawings.
3. The combination with opaque advertising tablets carried by a frame supported
in front of a building to which it is releasably connected, of open spaces in said
frame corresponding in area with windows or ventilating ducts, which spaces are
filled in with perforated material or opaque glass, substantially as described with
reference to the accompanying drawings.
4. The combination with a frame constructed as described and carrying advertising
tablets, of reflecting media for illuminating the advertisments, said media being
themselves capable of being used as advertising media.
5. The combination of a system of displaying advertisements with a method of
concealing the dilapidated condition of the external walls of buildings, substantially
as described with reference to the accompanying drawings.
PHILLIPS & LEIGH,
Agents for the Applicant,