An Improved Method of Advertising at Night.
Year: 1892

page_text: Date of Application, 1st Oct., 1892
Complete Specification Left, 13th Oct., 1892-Accepted, 19th Nov., 1892
PROVISIONAL SPECIFICATION.
An Improved Method of Advertising at Night.
I JOSEPH BEATHAM HOWARD of 1 Wellington Square Kings Road Chelsea
Electrician do hereby declare the nature of this invention to be as follows:-
My improvements in advertising consist in applying to a hat the advertisement
in such a manner that it can be read at night and also that by the novelty and
curious appearance of the advertisement attention is sure to be attracted to it.
For this purpose I apply a small electric lamp inside the hat this lamp being
lighted by a suitable battery or accumulator carried in some convenient manner on
the man who wears the hat.
The advertisement may be made by punctured letters through the opaque
material of the hat or a hat may be made of some semi transparent material with
opaque letters printed or painted thereon. The illuminating effect of this lamp
will be improved by using a convex reflector. The advertisement may also be made
more striking and attractive by employing a switch in connection with the lamp so
that the man may at will flash on the light or put it out. Instead of an ordinary
hat I may use any fantastic headdress in conjunction with an electric lamp inside
it for the purpose of advertising.
Dated this 1st day of October 1892.
JOSEPH BEATHAM HOWARD.
COMPLETE SPECIFICATION.
An Improved Method of Advertising at Night.
JOSEPH BEATHAM HOWARD of 1 Wellington Square, Kings Road Chelsea,
Electrician do hereby declare the nature of this invention and in what manner
the same is to be performed, to be particularly described and ascertained in and
by the following statement :-
My invention relates to advertising at night and consists in improved methods for
effecting this object. For this purpose I use an electric lamp inside a hat the sides
of the hat being perforated with letters to form the advertisement, or the hat may
be made of some semitransparent material upon which the advertisement is painted
or printed thereon. An improved effect will be produced by using reflectors inside
the hat
The light is produced by means of a battery or accumulator carried in some
convenient manner about the person of the man who wears the hat.
In connection with the electric lamp in the hat I employ a switch or push by
means of which the man who wears the hat can cut off or put on the current at
will and by flashing it on suddenly at intervals the attention of people in the
street will be attracted to the advertisement. Instead of a hat of the ordinary form
I may use any fantastic kind of head dress in conjunction with an electric light
with the same object.
In the accompanying drawings
Fig. I shows the outside of a hat with an advertisement on.
Fig. II is a section.
a and b are reflectors, and c. the electric lamp. These reflectors throw the light
from a to the sides of the hat and through the perforated lettering. The reflector b
also closes the lamp up so as to prevent it being tampered with.
The hat may also be entirely lined with tin perforated to correspond to the
lettering on the hat.

page_text: Having now particularly described and ascertained the nature of my said inven-
tion and in what manner the same is to be informed I declare that what I
claim is :-
Advertising at night by means of an electric light inside a hat or other head dress
to be worn by persons walking in the streets or other public places.
Dated this 13th day October 1892.
JOSEPH BEATHAM HOWARD.