An Improved Means for Advertising, Signalling, and Indicating.
Year: 1892

page_text: Date of Application, 30th June, 1892
Complete Specification Left, 29th Mar.. 1893-Accepted. 27th May. 1893
PROVISIONAL SPECIFICATION.
An Improved Means for Advertising, Signalling, and Indicating.
JOHN CHARLES BAYNTON TAYLOR Paradise Cottage, Holloway, Bath,
do hereby declare the nature of this invention to be as follows:-
One or more electric lights (or light giving sources) are so placed that their
light either shines or is reflected, at the back of the advertising surface (and its
advertisement) so that the front thereof (that is the side nearest to the observer)
and
may thereby be (either entirely or partly) illuminated, displayed rendered
visible. Also the light may be diffused through any plain or coloured media-
for example opal glass-whilst any combination of the foregoing methods may be
employed.
or
The advertising surface-herein means the substance placed in front of the
light and on which the advertisement is displayed (or in which it is inserted).
This substance may be (either totally or partly) either transparent, semi trans-
parent or opaque. It may consist of either, glass, durolene, linen, paper, or any
other substance, on which, or whereby the advertisement may be displayed.
may be either plain or coloured and it may comprise any or all of the substances,
methods &c. herein indicated-
1-or any combination thereof.
It
By the advertisement is meant any letter, figure, word, name, number, sign,
trade mark, picture, pattern, design, or device-or any combination thereof-
which can be used for any kind of advertising for naming, numbering,
indicating, publishing for attracting attention to any notice, sign, direction,
signal &c.
and
or
and
or
and
or
for any and all similar purposes or any combination thereof."
The advertisement may be applied to the advertising surface by being, either
printed, painted, stained lithographed, photographed, engraved, coloured, burnt in,
inserted, let in, inlaid, laid on, cemented on, or in any other way, either associated
therewith or with any other substance applied thereto. Where required the
advertisement may be perforated through the surface. Or the advertisement may
be transparent (or semi-transparent) and the advertising surface opaque (or vice
versa). Or only part of the advertisement may be displayed by means of the
light. Or the advertisement may be formed in any other way. Or by any com-
bination of the ways herein indicated, so as to be on the advertising surface by
means of the light at the back.
The light may be entirely or partly enclosed in a case with the advertising
surface framed fixed so as to form its front or one of its sides—whilst it
and
or
may have one or more advertising sides.
In the daytime-the advertisement may be displayed in the ordinary way
without the electric light—and at night or in dark places it may be illuminated.
Doted this 24th day of Lung 180
[Price 8d.]
J. C, BAYNTON TAILOR.

page_text: COMPLETE SPECIFICATION.
An Improved Means for Advertising, Signalling, and Indicating.
JOHN CHARLES BAYNTON TAYLOR Paradise Cottage, Holloway, Bath do
hereby declare the nature of this invention and in what manner the same is to
be performed, to be particularly described and ascertained in and by the following
statement :-
This invention consists of the application of any (and all) descriptions of electric
light for the illumination and display of any (and all) kinds of transparency
which may (or can) be used for advertising signalling and indicating as herein
described.
The following meanings and definitions shall apply to the undermentioned words
and terms wherescever they occur throughout this Specification. The advertising
surface (or transparency) means any and all substances placed in front of the
light and on which (or combined with which) the advertisement is displayed.
(a.) The advertising surface may be either partly or entirely transparent-or
any combination of both. For ordinary advertisements a semi-transparency will
be the most suitable.
(b.) The advertising surface may be opaque-except where the advertisement
appears.
(c.) The advertising surface may be semi-transparent (or transparent) and the
advertisement opaque.
(d.) The advertising surface may consist of glass-duroline-unbreakable wire
glass-china-porcelain-linen-paper or any other suitable material-on which
(or by means of which) the advertisement may be display and it may consist of any
and all combinations thereof.
(e). The advertising surface may be plain-or coloured or varnished-
-or
unvarnished-o
-or painted-or smooth or embossed, or treated in any suitable way-
as it may also consist of any and all combinations thereof.
(f) The advertising surface may be flat-curved-globular, or of any other
required shape.
The advertisement means any letter-figure-word-name-number-sign-
signal-picture-print-photograph-printing-lithograph--trade mark-design-
or device together with any bordering or ornamentation in connection therewith-
and includes any and all combinations thereof whether transparent-semi
transparent or opaque which may or can be used for any and all kinds
of advertising numbering - indicating-publishing signalling.
-
1
or any such
purpose also for any means of attracting attention to or making or giving any
notice-sign-signal-direction-indication-or advertisement also for any and all
similar purposes-or for any and all combinations of the foregoing applications
and uses.
The advertisement may be applied to the advertising surface by being either
printed painted-engraved-lithographed-stained-coloured-photographed or
in any similar or other manner applied thereon-or upon any substance that is placed
thereon Also. It may be either burnt in-enamelled-inserted-cemented-
inlaid laid on or in any other way associated with the advertising surface-or
with any substance (or substances) which may or can be applied thereto or
connected therewith.
The electric light when so required is enclosed in suitable cells of any required
shape or material but we recommend for general purposes very shallow, flat cells,
of stout opal glass for diffusing the light better.

page_text: The frame-work (or case and fittings &c.) shall be any such as is found suitable—
and it may be so arranged as to have-
(a) Only one advertising surface-or two or more advertising surfaces-arranged
on one or more sides of the light.
(b) It may entirely or only partly surround the light.
THE APPLICATION OF THE INVENTION.
One or more electric lights (or lamps- -or other light giving sources) are placed
at the back of the advertising surface-(or surfaces) which has the advertisement
upon it so that when the light is caused to be in operation-it will (according to
the requirements of the case) either shine through-or be diffused or reflected on
(or at) the back of the advertising surface (or surfaces) so that the advertisement
on the front thereof may or shall be (either entirely or partly) illuminated-
displayed or rendered visible.
By the front of the advertising surface is meant that which is nearest to the
spectator.
When the electric current which produces the light is cut off-the advertisement
will appear as an ordinary non-luminous advertisement. Thus the advertisement
can be made luminous, or not as required.
In the day time it is as an ordinary advertisement at night or in dark places it
can be made luminous.
Thus at a very small cost the useful capacity of the advertisement is more than
doubled, whilst it is presented in an exceedingly striking, novel and attractive
manner.
A FEW SUGGESTED ADAPTATIONS.
(1.) Existing advertisements in many cases can be altered at a slight cost to
secure these advantages.
(2.) The ordinary advertisements in common use can be so modified that they can
be displayed with this system-for instance
(a) Printed on paper (or linen) in any style or colour with pictures or photo-
graphs of course the more transparent the colours, photographs, paper &c.
are the better
(b) The advertisement may be mounted or not upon semitransparent linen-
or upon wire glass, or upon any other suitable unbreakable substance
(c) Or it may be fastened or cemented to or placed against ordinary glass-
And then placed in a frame such as is now used for ordinary advertisements
(on the principle of a picture frame) only which is a little thicker than usual,
to allow of the light giving sources to be enclosed at the back of the adver-
tising surface and then when connected with the electric supply the whole is
complete, and is ready to be fixed anywhere-with as much facility as is an
ordinary advertisement-which it resembles until the light is turned on, and
then it becomes beautifully illuminated.
(3.) The advertisement may be stained or coloured on ground or other glass-
which is plain and transparent in those parts where the advertisement appears this
also gives a very beautiful effect.
(4.) Stained glass on the principle employed in church windows, or imitations
thereof may be used.
(5.) The advertisement may be perforated through an opaque surface-and the
perforations covered with semi transparent letters, such as opal letters.
(6.) The advertisement may be upon the opal or other globes, or upon the opal
or ground glass boxes which are used to enclose the electric light. In this way it
displays the advertisement and lights the premises at one cost-whilst the adver-
tisement shows when the light is off.
(7.) The advertisement may be arranged on one or more sides of the light-so
that on these sides the advertisement is displayed-whilst on the other sides the

page_text: light is available for ordinary illuminating purposes. This is very useful for shops
and similar places.
Other varieties of application will readily suggest themselves to meet any required
circumstances.
This invention costs little to produce and maintain.
It has no mechanical difficulties.
A low power light (inexpensive) is sufficient.
It can be used in any position-under any circumstances-and with any degree
of size or ornamentation.
It is not inflammable-nor dangerous, nor will it hurt the eyes.
Any and all combinations of the methods and materials herein indicated may be
used and employed.
The materials-fittings-supports-framework-principles of construction-
methods of production-and arrangements thereof, may be any such as may be
found necessary--and I make no claim in respect thereof, except to use-modify-
and adapt them for the purposes of and to produce the results of this invention-
and which are herein duly claimed.
It being always understood throughout that any word-term-name or definition
which is herein used-shall always have the same meaning which has been herein-
before applied to it.
Having now particularly described and ascertained the nature of my said inven-
tion and in what manner the same is to be performed I declare that what I
claim is-
1. To use employ, fix, and arrange any description of the electric light (in any
manner that is suitable and required) at the back of any transparent-or semi
transparent surface, so that, when it is required to do so-it may display or render
visible any transparent or semi-transparent or opaque advertisement-which is upon
the said advertising surface in front of the said light-and so that when the light
is turned off it may appear as a non-luminous advertisement.
2. Also to use opaque advertising surface through which the advertisement is
perforated semi transparent letters &c. being in over the perforations for illumi-
nation by the light at the back.
3. To use or make any form-combination of this invention-which will enable
it to be applied for any and all the purposes herein enumerated.
Dated this 28th day of March 1893.
JOHN CHARLES BAYNTON TAYLOR.