Improvements in Advertising and Apparatus therefor.
Year: 1899

page_text: Date of Application, 5th May, 1899-Accepted, 10th June, 1899
COMPLETE SPECIFICATION.
Improvements in Advertising and Apparatus therefor.
We, EDWARD HENRY MASTER SAUNDERS, of 10, Throgmorton Avenue, in the
City of London, Gentleman, and REGINALD VINER MIDDLETON, of 10, Throg-
morton Avenue, in the City of London, Gentleman, do hereby declare the nature
of this invention and in what manner the same is to be performed, to be parti-
cularly described and ascertained in and by the following statement: —
This invention has reference to improvements in advertising and apparatus
therefor, and its object is to utilise erections such as telegraph and telephone
poles and other frequently recurring erections on public roads, railways and the
like, or it may be the masts of pleasure vessels or poles or posts on traction
engines, motor cars, &c. for the purpose of advertisement.
According to our invention we attach to a telegraph pole for example a cross
bar or cross bars, or horizontal arms which can be fixed, but are preferably.
adapted to revolve.
The cross bar or bars or arms will preferably be of a construction as light as
possible, but they must possess sufficient strength to ensure stability. At the
outer ends of the cross bars or arms we attach, either as a fixture or movably, a
disc or sheet of say thin metal, iron, tin, or other suitable material, of suitable
dimensions and of any desired shape; or it may be an illuminated device. These
discs, plates or the like bear the advertisements, notices &c., and it is preferred to
mount or suspend them on or from the cross bars or arms in such manner that they'
are at liberty to revolve freely and so as to present as little opposition as possible
to the wind, and will in fact resemble a weathercock.
We will proceed to describe our invention in its preferred form with reference
to the accompanying drawings, which show it applied to a telegraph pole.
Figures 1 and 2 of these drawings are respectively a vertical section and a
plan of an arrangement having two horizontal arms from which are suspended
a like number of advertising tablets. Figure 3 is an elevation of an arrange-
ment similar to that shown in Figures 1 and 2, but showing four horizontal arms.
and tablets.
aa is a divided casting secured to the pole A by spikes, screws or other suit-
able means.
Each half of this casting comprises a lipped flange a², which when
the halves are put together constitutes a ball race within which works balls b:
cc is a flanged collar, also in sections, which when in position surrounds
the lipped flange of the casting a a¹ and encloses the ball race and thus com-
pletes the bearing. The collar is formed with threaded holes or sockets d
into which are screwed the radial arms e having eyes el at their outer ends.
Each of the sections of the collar c c is cut away, recessed or flanged as shown
at and threaded holes are also formed in each section to permit of securing
them together by bolts and nuts in the manner shown in Figures 2 and 3.
At the outer extremity of each of the radial arms e are suspended the discs,
sheets &c. f bearing the notices or advertisements. The preferred method of
suspension is shown clearly in Figure 1. g is a box or casing secured in the

page_text: eye e¹ by a pin and nut as shown. h is a disc or collar therein, a spindle i being
screwed thereto and passing through an aperture in the bottom of the box g.
Balls are interposed between the under face of the disc h and the bottom of
the box. The lower end of the spindle is formed with a hole and the advertise-
ment plate or the like with a socket to receive same, the plate being secured
in position by a pin passed through the hole in the spindle and a correspond-
ing hole in the socket k. It is thus possible to readily remove and alter the
various advertisements as occasion may require, without interfering with the
rest of the arrangement. Further, the whole apparatus can be readily and
easily fitted up or taken to pieces, and the parts as easily removed and replaced
when necessary.
The improved apparatus above described is fitted up as follows. The halves
of the divided casting a a¹ are first secured in position on the telegraph or other
pole by screws or like means, and after the balls have been placed in position
therein and halves of the flanged collar c c are fitted in position thereon, and
bolted together by the bolts and nuts . Then the arms e with their suspension
bearings are screwed into the threaded sockets and finally the advertisement-
bearing devices are secured in position as above described.
It will be evident that there may be any desired number of transverse arms
and advertisement tablets or devices. Figure 3 shows a construction in which
four such arms are employed.
Although the arrangement just described and illustrated is that which we prefer
to employ in carrying out our invention, it will be understood that the invention
is not limited thereto, but may vary considerably.
Having now particularly described and ascertained the nature of our said
invention and in what manner the same is to be performed, we declare that
what we claim is:-
1. For advertising purposes, the combination of a pole provided with suitable
bearings, transverse arms capable of revolving on said bearings, and advertising
devices at the ends of said arms, substantially as described.
2. For advertising purposes, the combination of a pole provided with bearings
capable of being attached thereto in sections, transverse arms capable of revolv-
ing on said bearing and advertising devices at the end of said arms, substantially
as described.
3. For advertising purposes, the combination of a pole provided with suitable
bearings, transverse arms capable of removable attachment to a support, said
support being adapted to be united in sections and to revolve on said bearings,
and advertising devices at the end of said arms, substantially as described.
4. For advertising purposes, the combination of a pole provided with suitable
bearings, transverse arms capable of revolving on said bearings, and advertising
devices mounted in bearings on the ends of said arms and adapted to revolve
therein, substantially as described.
5. The improved advertising apparatus, substantially as described and shown
in the accompanying drawings.
Dated this 5th day of May 1899.
J. C. MEWBURN & ELLIS,
55 and 56, Chancery Lane, London,
Chartered Patent Agents.