An Improved Advertising Apparatus.
Year: 1899

page_text: PROVISIONAL SPECIFICATION.
An Improved Advertising Apparatus.
I, WILLIAM SNELGROVE, of Sheldon, near Birmingham, Engineer, do hereby
declare the nature of this invention to be as follows:
The object of my invention is to cause an advertisement of any particular
wine, spirit or other liquid to appear each time the tap or faucit through which
Buch liquid is supplied is turned on. In one method of carrying out my inven-
tion I construct a frame or screen with a ground glass or other semi-transparent
front behind which glass I place a plate or card with the desired advertisement
cut through and behind the said plate I place one or more electric lamps. On
or in connection with the tap or faucit 1 construct an insulated electric switch
which is connected by the usual insulated wires to the aforesaid lamp or lamps
and a battery or other source of electricity. The switch is so constructed that
on turning on the tap the electric circuit is closed and the lamps lighting up, the
advertisement appears on the screen while on turning off the tap the circuit
being opened the advertisement disappears. I may paint the advertisement
permanently, on the screen but I prefer the stencil plate arrangement as it
enables the advertisement to be readily changed. The advertisement may of course
be of any desired nature and not necessarily refer to the liquid passing through
the tap. In a further method of carrying out any invention I obtain the same
result by the use of coal or other illuminating gas by the following means.
connection with the wine, spirit or other supply tap, I construct a gas tap
fitted with a bye pass the said tap being connected to a supply main or other
source of gas and to a burner or burners fixed behind the advertisement, lettering
or figures on or in connection with a screen as before described. I so arrange
the liquid tap and gas tap that on turning on the former the gas tap is also
turned on and the flame lighting up, or enlarging, lights up the said advertise-
ment. On turning off the liquid tap the gas flame is also turned down to the
amount passing through the bye pass and the advertisement practically dis-
appears. It will be obvious that my invention is equally applicable to beer
pumps or pulls" the electric switch or gas tap being operated by the lever
substantially in the same manner as before described.
thin the 1 Tul. 1900
In
I, WILLIAM SNELGROVE, Sheldon, near Birmingham, do hereby declare the
nature of this invention and in what manner the same is to be performed, to be
particularly described and ascertained in and by the following statement:
This invention relates to the illumination or displayal of advertisements in

page_text: refreshment bars and elsewhere. The object of my invention is to automatically
control such illumination or displayal by the operation of the tap of a cask or
vessel containing wine, spirit, or other liquid, or by the pull or similar part of
a beer or like pump, so that the desired advertisement or advertisements shall
appear on each operation of the said tap, pull, or like device.
On the accompanying sheet of explanatory diagrams, to be hereinafter referred
to.-
Figure 1 is an elevation, with part in section, illustrating the application of
my invention in connection with the tap of a spirit cask and an electrical
display frame.
Figure 2 is a plan of the switch which is automatically operated by the
movement of the tap.
Beneath the cask A I arrange in a suitable box or casing B an electric switch
comprised by a pair of terminals or contact blocks as CC, and an arm or
bridge D, the latter being mounted upon an extension from the plug of the
tap or faucet F. The contact blocks CC are connected by ordinary insulated
wires as GG¹ with the electric lamp or lamps arranged within the display
frame H, and with a battery J or with an electric supply main.
The advertisements to be displayed are preferably formed by stencil plates
which are placed immediately behind the glass front of the display frame H.
When the tap F is turned off the arm or bridge 1) of the electric switch is
held clear of the contact block Cas illustrated, and thus, the circuit being open,
there will be no illumination or displayal of the advertisements on the frame H.
But when the tap F is turned on for the withdrawal of liquid from the cask A,
the arin D is automatically forced across the face of and in contact with the
block of the switch, and thus, the electric circuit being then closed, the
advertisements on the frame H will be illuminated and so displayed.
In order that the advertisement or advertisements shall remain displayed for
a given period on each operation of the tap, I arrange the extension as E from
the tap to turn independently of the plug of the latter, and provide it with an
arm or lever which engages with a retarding or check device of any well known
form, such as a pneumatic door check. On turning on the tap the aforesaid
arm or lever is moved and on such movement carries the switch arm or bridge D
into contact with the block C for the closing of the circuit, which will then
remain closed (after the closing of the tap) until the check device, after a slow
return movement, automatically withdraws the bridge D from the block or
terminal C.
By employing lamps having variously coloured globes and with a separate
contact block as for each lamp, the advertisements can be displayed, in such
colours on the display frame H.
In order to still further attract attention to the screen or display frame H,
I sometimes place therein an electric bell or electrically driven musical' box,
operated from the lamp circuit.
In applying my invention with a gas illuminated advertisement display
frame, I employ a bye-pass gas cock instead of an electric switch as herein-
before described, operating such cock, automatically by movement of the tap
When the tap F is turned off the main pass of the gas cock is closed
but a pilot light is maintained by the bye-pass sufficient to relight the gas
from the main pass when it is opened by the opening movement of the tap F..
as F
Having now particularly described and ascertained the nature of my said
invention, and in what manner the same is to be performed, I declare that what
I claim is:-
1. An advertising apparatus, in which the illumination of the display frame
or screen is automatically controlled by the use of a spirit tap, beer pull, or
other device for the withdrawal of a liquid, substantially as described.
2.--In an advertising apparatus in which the illumination of the display

page_text: frame or screen is automatically controlled by the use of a spirit tap, beer pull,
or other device for the withdrawal of a liquid, the arrangement and combination
of parts substantially as and for the purposes described.
Dated this 2nd day of May 1900.
MARKS & CLERK,
18, Southampton Buildings, London, W.C.,
13, Temple Street, Birmingham, and 25, Cross Street, Manchester,
Agents for the Applicant.