Improved Means for Facilitating Advertising.
Year: 1892

page_text: Date of Application, 8th Aug., 1892-Accepted, 10th Sept., 1892
COMPLETE SPECIFICATION.
Improved Means for Facilitating Advertising.
I, WILLIAM NEWCOMBE HOMEYARD of 102 Fentiman Road London Gentle-
man do hereby declare the nature of this invention and in what manner the
same is to be performed, to be particularly described and ascertained in and by the
following statement :-―
My invention relates to improved means for facilitating advertising and consists
of a card or printed form whereon can be written the advertisement required to
be inserted and the name of the paper wherein the same is desired to appear a
predetermined amount being paid by the advertiser to the newsagent on receipt
of such a card or form which the former subsequently posts off to the office of
the paper which he has selected for his advertisement.
The accompanying drawing shows this form which may be printed on cardboard
pasteboard and the like or merely on ordinary paper in the same manner as
telegram forms. This form is divided as shown into various spaces or enclosures
which are filled in as follows. In the spaces A are placed as shown in the lower
right hand corner various illustrations having reference to paper reading adver-
tising &c. In the space B marked "Agent" is entered the newsagents name and
his address if desired. The central rectangular space at the top forming a title
contains as shown a symbol or emblem and the words "The Star Adlet Card '
which may however be replaced by any other suitable symbol and words. In the
space C is inserted the price of the card and the number of words which the
advertisement shall contain for such price which is twenty in the example shown
these words being written one by one as in telegram forms in each of the twenty
spaces provided for this purpose in the central longitudinal space O.
In the space D are printed the words "The Star Postal Adlet Cards are
sold by all newsagents and by the principal newsagents within 100 miles of the
Metropolis" or other similar indications while the space E contains printed matter
explaining that if more than one insertion is required a higher priced card must be
obtained to cover three or more advertisements as the case may be.
The space H
is printed as shown. The space G contains the words "Write one word only in
this space. 20 in all." In the space F are the words "If your advertisement
exceeds 20 words you can increase the number to 28 in all for instance by firmly
affixing Four Penny Stamps in the spaces below (write the 8 extra words here)."
These eight words are in this case written in the spaces G a stamp being affixed on
each space S.
A number of such cards or forms may be supplied to advertisers by newsagents
who will receive a corresponding sum from the former who may thus pay for one or
more insertions of an advertisement having 20 or more words and will subsequently
post the said card or form direct to the office of the newspaper selected by him.
A representative of such newspaper will then collect the monies taken for
advertisements by the respective newsagents allowing them in some cases a com-
mission previously agreed upon.

page_text: Having now particularly described and ascertained the nature of my said inven-
tion and in what manner the same is to be performed I declare that what I
claim is,
The improved card or form for promoting advertising, arranged substantially
as herein described and shown and for the purpose set forth.
Dated this 8th day of August 1899
F. G. CASSELL,
Of Cassell & Co.,
22, Glasshouse Street, Regent Street, London, W.,
Agent for the Applicant.