Improvements in and relating to Devices for Advertising Bottles, Jars, and other Articles.
Year: 1894

page_text: Date of Application, 10th Aug., 1894
Complete Specification Left, 9th May, 1895-Accepted, 15th June, 1895
PROVISIONAL SPECIFICATION.
Improvements in and relating to Devices for Advertising Bottles,
Jars, and other Articles.
We, EUGENE GAUCHE, of 43 Boulevard Hausmann, and JEAN LOUIS
PERREAL, of 33 Rue Chapon, both of Paris, in the Republic of France,
Printers, do hereby declare the nature of this invention to be as follows:-
Our invention relates to devices for advertising bottles, jars and other articles,
and is based upon the display of part of the real article.
The principle of our invention consists in employing as the principal part of
the advertisement or sign half a bottle, flask or ja representing the article to be
advertised or put for sale. This half of the article, such as a bottle, obtained by
the longitudinal section of the latter, is fixed upon an advertising tablet by the aid
of claws or hooks; it produces the illusion of an entire bottle.
Instead of fitting the bottle half directly upon the tablet the slab of which
constitutes a plane part we may form this part with a sheet of cardboard or plate
of wood cut to the outline of the bottle, such a part carrying spring claws designed
to secure the bottle upon the advertising tablet in any position or direction. The
cardboard may also be prolonged below for receiving a support having the
appearance of a bracket, which enables the bottle half with this simulated support
to be attached to the wall so as to dispense with the advertising tablet.
In carrying our said invention into practice we may fix upon a cardboard bearing
the necessary indications, by the aid of suitable fastenings, one half of a champagne
bottle which is in relief on the card.
The said bottle half gives the appearance of an ordinary bottle provided with
its stopper, cap and label.
It may be replaced if desired by half of any other receptacle according to the
kind of article which is to be advertised for sale.
The article in relief may also be filled with a paste or be painted in the interior
to give it the appearance of the real article.
In the case of a bottle half arranged in a somewhat modified manner the bottle
has been sawn with care in the vertical direction through a central plane, and this
half is glued upon a sheet of cardboard above a support or bracket of wood or
cardboard. The cardboard carries two spring hooks or other fastenings which
enables the bottle half to be fitted into rings or the like fixed upon the advertising
tablet.
In another modification the cardboard is pierced with a slot which permits the
whole of the bottle half, cardboard and support or bracket to be suspended from a
nail driven into the wall. The bottle half is provided with a label and cap which in
certain rases are sufficient for indicating its nature and derivation which renders
the advertising tablet superfluous.
We may add certain accessories to the bottle half, such as for example a fan
which when folded will be concealed behind the cardboard and which when open
will give other indications of the manufacturing firm.
The natural liquid may be introduced into the bottle half if the cardboard joint
is sufficiently tight. But it will be preferable to imitate the liquid by a varnish
applied to the inner side of the glass and having the colour and tint of the natural
ianid

page_text: We may also place at the bottom of the bottle a small incandescent lamp
connected by wires to any source of electricity, to the system of electrical
distribution, in order to be able to produce in the evening a light which will show
the coloured layer by transparency and augment the illusion, thereby attracting
further the attention of the public.
A coating of plaster or other material extending to the desired height will
_ conceal this small lamp.
HASELTINE, LAKE & Co.,
45, Southampton Buildings, London, W.C., Agents for the Applicants.
Improvements in and relating to Devices for Advertising Bottles,
Jars, and other Articles.
We, EUGENE GAUCHE, of 43 Boulevard Hausmann, and JEAN LOUIS
PERRÉAL, of 33 Rue Chapon, both of Paris, in the Republic of France,
Printers, do hereby declare the nature of this invention, and in what manner the
same is to be performed, to be particularly described and ascertained, in and by the
following statement :-
Our invention relates to devices for advertising bottles, jars and other articles,
and is based upon the display of part of the real article.
The principle of our invention cousists in employing as the chief part of the
advertisement or sign half a bottle, flask or jar representing the article to be
advertised or exposed for sale. This half of the article such as a bottle obtained
by the longitudinal section of the latter, is fixed upon an advertising tablet
by the aid of claws or hooks or the like; it produces the illusion of an entire
bottle.
Instead of fitting the bottle half, directly upon the tablet the slab of which
constitutes a plane part, we may form this part from a sheet of cardboard or strip of
wood cut to the outline of the bottle, such a part carrying spring claws designed
to secure the bottle upon the advertising tablet in any position or direction. The
cardboard may also be prolonged below to receiving a support having the
appearance of a bracket, which enables the bottle half with this simulated
support to be attached to a wall or the like so as to dispense with the advertising
tablet.
In the accompanying drawing
Figure represents in front elevation and Figure 2 in transverse section an
application of our invention to an advertising tablet.
In carrying our said invention into practice we fix upon a cardboard A bearing
the necessary indications, by the aid of suitable fastenings a one half B of a
champagne bottle which is in relief on the card.
The said bottle half having the appearance of an ordinary bottle provided with
its stopper, cap and label.
It may be replaced if desired by half of any other receptacle according to the
kind of article which is to be advertised for sale.
The article in relief may also be filled with paste or be painted in the interior
to give it the appearance of the real article.
Other arrangements of isolated bottle halves are shown in Figures 3, 4, 5
and 6.
In the case of a bottle half arranged in a somewhat modified manner, as shown
in Figures 3 and 4, the bottle has been sawn with care in the vertical direction
through a central plane, and the half A is glued or fixed upon a sheet of card-
board B above a support or bracket C of wood or cardboard. The cardboard B

page_text: carries two spring hooks or other fastenings D D which enable the bottle half
to be fitted into rings or the like fixed upon the advertising tablet. In the
accompanying drawing we have represented one of the hooks turned down and
the other raised.
Figures 5 and 6 represent another modification, and in this case the cardboard B
is pierced with a slot E which permits the whole of the bottle half, cardboard
and support or bracket to be suspended from a nail driven into a wall or the
like. The bottle half is provided with a label and cap which in certain cases are
sufficient to indicate its nature and derivation rendering an advertising tablet or
label superfluous.
We may add certain accessories to the bottle half, such as for example a fan
which when folded will be concealed behind the said cardboard and which when
open will give other indications of the manufacturing firm.
The natural liquid may be introduced into the bottle half if the cardboard joint
is sufficiently tight. But it will be preferable to imitate the liquid by a varnish
applied to the inner side of the glass and having the colour and tint of the natural
liquid.
We may also place at the bottom of the bottle a small incandescent lamp
connected by wires to any source of electricity, in order to be able to produce in
the evening a light which will show the coloured layer by transparency and
augment the illusion thereby further attracting the attention of the public.
A coating of plaster or other material extending to a suitable height will
conceal this small lamp.
Having now particularly described and ascertained the nature of our said inven-
tion and in what manner the same is to be performed, we declare that what we
claim is :-
1. In a device for advertising the use of one half of the object to be advertised
or displayed in the form it presents itself in nature, such as one half of a bottle,
flask, vase or the like receptacle, fixed by the aid of hooks or clamps upon an
advertising board or the like, thus giving the illusion of a whole bottle, flask vase
or like receptacle.
2. The combination of a bottle- or receptacle-half, with a sheet of cardboard or
other suitable material cut to fit the outline of the said bottle or receptacle-half
and receiving a support, which allows of fixing the bottle- or receptacle-half in
any desired positions upon the advertising board or the like Figures 3 and 4 or
directly upon a wall or the like Figures 5 and 6.
3. The substitution for the natural liquid or material, of a layer of varnish or
the like applied to the inner wall of the bottle or receptacle-half, thus imitating by
the colour of the varnish or the like the real liquid or substance.
4. In combination with the above described apparatus, the optional use of a
small electric incandescent lamp in connection with a source of electricity for
illuminating the interior of the bottle or receptacle-half, thereby increasing the
attractive appearance of the device.
Dated this 9th day of May 1895
HASELTINE, LAKE & Co.,
45, Southampton Buildings, London, W.C., Agents for the Applicants.