Year: 1887

page_text: Date of Application, 20th May, 1887
Complete Left, 1st Feb., 1888
Complete Accepted, 2nd Mar., 1888
I JOHN WHITEHEAD, of 63 Saint John's Villas, Clarence Road, Harborne, in the
county of Stafford, Engraver, do hereby declare the nature of this invention to be as
follows:-
:-
This invention relates to a method of displaying advertising matter upon and in
connection with reflectors of roof lamps or lights.
My invention applies to the roof lamps of railway carriages, tram cars, or other
vehicles, and also to the reflectors of other lamps or lights such as in restaurants,
billiard rooms, concert rooms, railway stations and other similar places.
The reflectors themselves would be made after the manner of those in ordinary use,
but part of the surface ordinarily used for reflecting the light, would be used for
inserting advertising matter, or, otherwise in addition to the reflector as is usual 1 may
place an extension of surface upon which the advertising matter may be placed. This
extension of surface may be in line with the reflector or at any suitable angle thereto
to increase effect.
Such advertising matter may be put upon glass or other material, transparent or
otherwise, and to be read upon the inside or outside of the reflector.
CHARLES T. POWELL,
4, Cherry Street, Birmingham,
Applicant's Agent.

page_text: I JOHN WHITEHEAD of 63 Saint John's Villas, Clarence Road, Harbone, in the
county of Stafford Engraver do hereby declare the nature of this invention and in
what manner the same is to be performed, to be particularly described and ascertained
in and by the following statement :-
This invention relates to a method of displaying advertising matter upon and in
connection with reflectors of roof lamps or lights.
My invention applies to the roof lamps of railway carriages, tram cars, or other
similar vehicles, and also to the ceiling or roof lamps of restaurants, billiard rooms,
concert rooms, railway stations and other similar places.
The reflectors themselves would be made after the manner of those of ordinary use,
but part of the surface ordinarily used for reflecting the light, would be used for
inserting advertising matter, or, otherwise in addition to the reflector as is usual, I may
provide an extension of surface upon which the advertising matter may be placed. This
extension of surface may be in line with the reflector, or at any suitable angle thereto
to increase effect.
Such advertising matter may be put upon glass or other material, transparent or
otherwise, to be read upon the inside of the reflector.
I will now describe this my invention more fully, having reference to the
accompanying illustrative sheet of drawings, upon which are figures and letters of
reference.
I have illustrated it as applied to the roof of a railway carriage.
Fig. 1 illustrates a part sectional, and a part elevational view of a reflector,
constructed according to this my invention, that part from A to B being in section,
and that part from A to C being in external elevation.
Fig. 2 is a part plan, and a part inverted plan of Fig. 1, that portion from D to E
being in plan, and that part from D to F being an inverted plan.
a represents the roof line of the carriage, 6 the lamp; c, are supports or suspenders
to which the reflector is attached. In this case they are fixed or inflexible, but in
some cases I should prefer to make them of metallic chains or links.
As will be seen in Figs. 1 & 2, I have shown two downward angular lines of
surface d, d¹, d³, d³, and {e, e², e³, e³, while in Figs. 3 & 4, I have shown three such
angular surfaces. By arranging two or more angular surfaces thus, a part of the
reflected light, strikes upon the surface appropriated to the advertising matter, and
thus more highly illumines it, than if such surface were simply a continuation of the
reflecting surface, and in line therewith. At the same time I wish to reserve the right
to arrange the advertising surface in line with or continuation of the reflecting surface
if desired. f, is a perforation to pass over the lamp b; the position and shape of such
perforation being of course varied to suit the lamp or lamps, whose light is to be
reflected. 9, 9, are screw knobs or nuts for the purpose of securing the reflector by
means of the perforated snugs h, h, to the suspenders c.
Fig. 3 is a sectional form (without suspenders &c.), and Fig. 4 an inverted plan of
a reflector modified in shape, and having three downward angular surfaces i, j, k, the
central onej being utilised as the advertising medium. In this form it will be seen that
its length may be extended in a continuous manner to suit one, two, or more lamps, for
instance, such lamps being situated as at 1 & m.

page_text: The advertising panels may consist of polished metal, or of transparent glass, or of
china having the advertising matter written, printed, painted, or otherwise formed
upon its surface, this latter substance (china) serving well also as a reflector except
such portions of its surface where the advertising matter should interfere; or in other
cases these panels may consist of enamelled plates or other suitable material, and in
most cases I should provide the said advertising matter to be also of a reflecting material,
such as of gold burnt upon the china during its manufacture, or of other metallic
lustre.
In some cases I should make these reflectors with the advertising panels permanently
fixed therein, while in others I should provide for their ready removal and replacing
by others.
In Fig. 1, I have shewn one method of inserting these panels, so that they may be
readily removed &c., and also locked in their position. At n & o, grooves are provided,
into which the panels are slid. At p I provide a locking plate which engages with
two holes at q, q', and also with a staple r, through which latter the bar of a padlock
may be placed and locked.
Assuming now that the plate p is removed, I may slide the panel e³, into position,
against a stop at S, then slide panel e', into position, its front end at t, preventing the
removal of e, then slide in e, its front end again preventing the removal of e¹; then
I may proceed again with the opposite half, until each space is filled up, when by
placing the plate p into position, the whole may be locked preventing their unauthorized
removal. Or in some cases I may provide a similar locking plate to each panel, and
drop the panel in a rebate prepared to receive it, the said plate or its equivalent
preventing its removal.
These reflectors may be made of any desired form, hexagon, rectangular, or other
polyonal shape or may be oval.
I am aware that reflecting surfaces of lamps themselves have been used to combine
the purposes of reflecting light, and also of serving as an advertising medium, but
this my combined reflector and advertising medium being separate and distinct from
the lamp or lamps, is much more convenient and further does not necessitate alteration
to existing lamps for its adoption, this being an important item, particularly in the case
of railway carriages, while at the same time it is very effective and also pleasing in
appearance, and the means of exhibiting advertisements in a very striking position and
manner.
Having now particularly described and ascertained the nature of my said
invention and in what manner the same is to be performed, I declare that what
I claim is :-
1st. The improvements in reflectors for roof or ceiling lamps, particularly those of
railway carriages, herein described and illustrated upon the drawings, that is to say
making such reflectors with one, two or more downward angular surfaces, one or any of
which surfaces may be used for exhibiting advertising matter, which said surface is
bighly illuminated by the lamp, and also by the rays of lights from the other surface or
surfaces of the reflector, the whole of which serves to display the advertising matter
in a striking manner, and also to diffuse widely the light from the lamp, substantially
as set forth.
2nd. Making these reflectors, consisting of reflecting surfaces combined with
advertising surfaces, separate and distinct from the lamps, so as to be applied to any or
existing lamps.
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