An Improvement for Advertising Purposes (by Reflection) in Bell or Match Stands or similar Stands.
Year: 1898

page_text: Date of Application, 24th May, 1898
Complete Specification Left, 24th Feb., 1899-Accepted, 24th May, 1899,
An Improvement for Advertising Purposes (by Reflection) in Bell or
Match Stands or similar Stands.
We, JACOB ALVERTI, of Number 38, Wardle Road, Sale, in the County of Chester,
Tailor, and CONSTANTINE KYRIACO HAZZOPULO, of 2, Arcade Chambers, St. Mary's
Gate, Manchester, in the County of Lancaster, Merchant, do hereby declare the
nature of this invention to be as follows;-
We take a raised stand or frame for bells matches or other articles having a
solid top-piece and a solid base piece the space between the top and base of the
stand or frame (except where such is supported) being hollow and open we fix an
advertisement drawing or other writing (with the wording drawing or writing of
such visible when fixed) underneath the top-piece of the frame or stand and fix
a mirror or piece of metal having a polished surface on the upper part of the base
piece of the frame or stand.
The invention consisists of the reflection of the advertisement drawing or other
writing so fixed (on the top piece of the frame or stand) in the mirror or polished
metal surface so fixed (on the base piece of the frame or stand).
An Improvement for Advertising Purposes (by Reflection) in Bell or.
Match Stands or similar Stands.
We, JACOB ALVERTI, late of 38, Wardle Road, Sale, now of the Chesnuts, Sale,
in the County of Chester, Tailor, and CONSTANTINE KYRLACO HAZZOPULO, of
2, Arcade Chambers, St. Mary's Gate, Manchester, in the County of Lancaster,
Merchant, do hereby declare the nature of this invention and in what manner the
same is to be performed, to be particularly described and ascertained in and by
the following statement:-
"
This invention relates to improvements in bell or match and similar stands, the
object being to arrange such stands to act as a novel and effective advertising
device of a reflective character.
The invention consists essentially in supporting the upper portion of the stands
referred to in such a manner that any advertisement, drawing, writing or the
like, placed underneath the base of the upper portion is clearly reflected on the
upper polished surface of the base of the stand or on a glass or the like fixed
thereon.

page_text: The invention will be clearly understood by reference to the accompanying
drawings in which,
Fig. 1 represents an elevation of a match stand arranged in accordance with the
invention, and
.
Fig. 2 a similar view of a bell stand, both these serving as examples of the
manner in which the invention' is carried out.
Referring to Fig. 1 it will be seen that a is the top portion of a conical match
stand provided with a circular or other shaped base b. The latter is supported by
two or more arms 'c or the like from a circular or other shaped base the arms
being secured to the two bases by 'screws é or similar or other means. The base d
is either highly polished on its upper surface or preferably provided with a flat,
conical, convex or similar mirror of glass or other suitable material f which may
be let into the base d and secured therein by plaster of Paris or some such means.
On the underside of the base 6 we place any kind of advertisement, drawing,
writing or the like. This may be cut or cast on the plate itself or consist of a
gummed printed or other character of label which can be readily attached to the
base b. In whatever form the advertisement is, however, it is clearly reflected
on the polished surface or mirror f of the base d. Fig. 2 shows the application
of the invention to a bell stand being the bell whilst the other parts are similar
to those referred to in the match stand.
It will be obvious that the invention may be varied in many ways without depart-
ing. from its essential features and that it may be applied to other stands for
similar purposes such as ink and flower stands. For instance both the match and
bell stands shown may have a central pillar in place of side pillars the space inter-
vening between the pillar and the outer edge of the base serving to hold the
advertisement and the similar space on base d for its reflection. The advertise-
ment drawing or writing may also be of a plain character or set out in several
colours.
Having now particularly described and ascertained the nature of our said inven-
tion and in what manner the same is to be performed we would have it understood
we am well aware that match and bell stands have been provided with non-
reflective advertisements on some portions of their surfaces prior to the date of our
invention but to such manner of advertising we lay no claim. On the other hand
what we do claim is:-
1. A match, bell or similar stand consisting of two bases one supported a little
distance above the other the former being provided on its underside with an
advertisement writing, drawing or the like, and the latter with a polished or
mirrored upper surface on which the advertisement or the like can be clearly
reflected substantially as described.
2. The improved method of advertising on match, bell, and similar stands con-
sisting in placing an advertisement, writing drawing or the like, on the under-
side of a base such as 6 and reflecting it on the polished or mirrored upper surface
of a base, such as a little distance below the former substantially as described.
Noted this Rrd dov of Kohruary 1899
WILLIAM H. TAYLOR,
Swan Chambers, 69, Market Street, Manchester,
Agent for the Applicant.
WILLIAM H. TAYLOR,
Swan Chambers, 69, Market Street, Manchester,
Agent for the Applicant.