Improvements in and relating to Advertising Apparatus.
Year: 1897

page_text: Date of Application, 13th Apr., 1897-Accepted, 29th May, 1897
COMPLETE SPECIFICATION.
Improvements in and relating to Advertising Apparatus.
1, JEREMIAH O'MEARA, a citizen of the United States of America, residing
at No. 1 West 21st Street, in the City, County and State of New York, one of
the United States of America, Engineer, do hereby declare the nature of this
invention, and in what manner the same is to be performed, to be particularly
described and ascertained in and by the following statement reference being made
to the accompanying drawings, in which :-
Figure 1 is an elevation and partial vertical section of an advertising apparatus
embodying my invention.
Figures 2 and 3 are elevations of different forms of globes which I may use.
Figure 4 is a perspective view of a strip of paper or other material containing
the advertisement and having a gummed end.
Figure 5 is a perspective view of an advertising strip having a reinforced end.
Figure 6 is an elevation of one form of electric light globe or bulb.
Figure 7 is an elevation of another form of electric light globe or bulb.
The object of this invention is to provide an illuminated advertising device, by
means of which the advertisement may be changed as often as desired without
alteration of the illuminating apparatus itself.
By the term illuminating apparatus, I mean to include electric light fixtures,
gas fixtures, lamp fixtures and such other common illuminating agents.
In carrying out my invention, I employ a globe, chimney or shade which differs
from those in common use in either or both of two particulars, namely:-1. It is
provided with a substantially cylindrical recessed and shouldered portion which is
adapted to receive a detachable advertisement; such advertisement being printed
or otherwise placed upon paper, cloth or other material, and applicable to the globe
and removable therefrom at pleasure for purposes of renewal or change, and
without affecting the globe itself or requiring any alteration or adjustment of such
globe. 2. This globe may be provided with a hole or holes in its font, to be
engaged by a spring or other pin on the holder or gallery, so as to prevent the
rotation of the globe and the consequent displacement of the advertisement.
The strip of material upon which the advertisement is placed, carries its own
fastening medium for securing it to the globe, and such fastening medium may be
gum or cement applied to one or both of its ends, or the ends of the strip may be
reinforced or secured together by a paper fastener or other such like device.
Referring now to Figures 1, 4 and 5, I have shown my invention as applied to a
gas-burner a, which is provided with a gallery or shade-holder b, of any approved
construction, but preferably supplied with one of the features of my invention,
namely, the spring-pin c, which is hereinafter more fully referred to.
e,
The globe, chimney or shade d is made, in the instance shown, with a cylindrical
bortion which terminates in the shoulders f and 9. The shape of the globe is
mmaterial, but I conceive that the best results will be obtained by having a
ruly cylindrical portion e and arranged in the focal plane of the illuminating
gent.
This cylindrical portion is designed to receive the advertisement; and such
dvertisement may be printed or otherwise placed upon a strip or band / of paper,
loth or other transparent or translucent material; the ends of the strip or 'band h
Price 81

page_text: being united about the globe in such manner that an air-space i is left between.the
globe and the band in order to prevent undue heating of the band. The bani is
not pasted to or fixed directly upon the surface of the globe, and consequently
when it is desired to renew or replace the advertisement, the band may be torn off,
without defacing the globe or requiring the cleansing of the globe.
The advertising band being loose upon the globe, the shoulder g supports it froin
below, while the shoulder f prevents escape upwardly. As the shoulder overhangs
the advertisement, it, in a measure, protects it from disfigurement by the down-flow
of rain or snow when the device is exposed to the elements.
One or both ends of the band may be gummed, as at j, to afford ready means for
attaching it about a globe. Or, as shown in Figure 5, the ends of the band may
be reinforced as at k by folded pieces of paper or other suitable material, one of
which ends may be provided with a paper fastening or other suitable device for
conveniently affixing the advertisement strip about a globe.
The foot m of the globe may be provided with one or more holes n to receive the
spring-pin c, and thereby be held-in given position for the proper display of the
advertisement; this spring pin thus performing an additional useful function to its
other function of rigidly, or securely retaining the globe in its holder or gallery.
An illuminating agent may be employed which will display the advertisement
for a given period of time. For instance, an oil lamp may be provided with a wick
adapted to burn one hour or other portion of time; or the illuminating agent itself
may be supplied with a time apparatus that will extinguish it after a predetermined
hour.
Obviously, the advertisement may be changed at pleasure, and the strip may be
renewed frequently; and thus by my invention fresh and attractive advertisements
may be displayed on one's own premises and elsewhere at very small cost.
I do not limit my invention to the kind of band or strip used, nor to the manner
of applying the advertisement. The band may be, as already described, transparent
or translucent, or it may be opaque and the letters cut out as in stencilling; in
short, any of the usual schemes of displaying letters by illumination may be
availed of.
Figure 2 shows a globe provided with four recessed portions, or a recessed portion
divided into four sections or compartments to, receive different advertisements or
different items of a single advertisement, arranged on individual strips.
Figure 3 shows a globe having three distinct portions for a similar purpose.
This modification, shown in Figure 3, permits of the advertisement being taken off
and put on without tearing it.
Figure 6 shows an ordinary incandescent electric light globe or bulb having a
circumferential or cylindrical shouldered recess, and Figure 7 also shows an electric
light globe or bulb having a projecting bead, shoulder or flange o for supporting
an advertising band or strip.
By the use of the term cylindrical recess, 1 do not mean to restrict my invention
to a truly cylindrical portion, but mean to include as within my invention a special
provision, on, or in the periphery or peripheral surface of a globe, chimney or shade
for the reception of, an advertising strip, when such special provision, surrounds the
globe, chimney, or, shade.
Having now particularly described and ascertained the nature of my said
invention, and in what manner the same is to be performed I'declare that what
I claim is..
1. An advertising apparatus, comprising a globe,, chimney, or shade for an
illuminating agent, having a recessed portion, extending entirely around it, and,
adapted to receive and support a detachable advertising medium, substantially as
described.
2. A globe, chimney, or shade for illuminating advertisements, having a surround-
ing recessed portion provided with shoulders, at top and bottom, combined with a
detachable strip containing an advertisement and loosely applied to said recessed

page_text: portion and held in place thereon by the adjacent shoulders, substantially as
described.
3. An advertising apparatus, comprising a globe, chimney or shade for an
illuminating agent, having a recessed portion extending all around it, and adapted
to receive and support a detachable advertising medium, and means to hold the
globe, chimney or shade in place and in given position for the proper exposure of
the advertisement placed thereon, substantially as described.
4. An advertising apparatus, comprising a strip containing an advertisement and
provided with means for detachably applying it to a globe, chimney or shade, the
said globe, chimney or shade having a recess extending entirely around it and
within which the said strip is arranged and supported without other contact with
or attachment to the said globe, chimney or shade, substantially as described.
Dated this 13th day of April 1897
JENSEN & SON,
77, Chancery Lane, London, W.C., Patent Agents.