Year: 1887

page_text: Date of Application, 4th Mar., 1887
Complete Left, 22nd Nov., 1887
Complete Accepted, 23rd Dec., 1887
1, ALFRED JULIUS BOULT of 323 High Holborn in the county of Middlesex, M.I.M.E.
do hereby declare the nature of this invention to be as follows:-
This invention consists in a simple, practical and cheap mode of advertising, the
advertisements being seen and read by those who are interested in them and could
profit by them directly.
With this object a special railway time table is compiled with spaces for special
advertisements so that the latter appear against the name of the town they refer to,
that means that only advertisements referring to the intermediate stations of a certain
line appear on the page on which this certain line appears.
For instance for the line London and Brussels we should find Ghent, Bruges,
Ostend, Dover and in front of these names are found the advertisements referring to
these towns, advertisements such as Hotels, Restaurants and tradesmen, so that the
passengers alighting at any of these intermediate stations find these advertisements by
consulting the time table. This latter will be in every body's possession so to say
because of its moderate price, or perhaps it may be even distributed gratis if the
advertisements pay sufficiently to cover cost and profit.
This time table will be of a sufficiently large size to allow space on each page for
all the advertisements referring to the intermediate stations mentioned thereon.
1
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1007

page_text: I, ALFRED JULIUS BOULT of 323 High Holborn in the County of Middlesex, M.I.M.E.
do hereby declaro the nature of this invention and in what manner the same is to
be performed, to be particularly described and ascertained in and' by the following
statement:-
This invention consists in a simple practical and cheap mode of advertising the
advertisements being seen and read by those who are interested in them and could
profit by them directly.
With this object a special railway time table is compiled with spaces for special
advertisements so that the latter appear against the name of the town they refer to,
that means that only advertisements referring to the intermediate stations of a certain
line appear on the page on which this certain line appears. For instance for the line
London and Brussels we should find Ghent, Bruges, Ostend, Dover and in front of
these names are found the advertisements referring to these towns, advertisements
such as Hotels, Restaurants and tradesmen so that the passengers alighting at any of
these intermediate stations find these advertisements by consulting the time table.
This latter will be in everybody's possession so to say because of its moderate price,
or perhaps it may be even distributed gratis if the advertisements pay sufficiently to
cover cost and profit.
This time table will be of a sufficiently large size to allow space on each page for
all the advertisements referring to the intermediate stations mentioned thereon.
The accompanying drawings represent a page of this time table on which A is the
time table proper and the route London-Brussels. B are the spaces for the advor-
tisements relating to the termini or intermediate stations mentioned in the time table
on this page, the arrangement of the spaces allowing the advertisements relating to
be conveniently placed with regard to the towns they refer to; C is a space reserved
for special advertisements and D a space for miscellaneous advertisements.
Having now particularly described and ascertained the nature of the said invention
as communicated to me by my foreign correspondent, and in what manner the same
is to be performed, I declare that what I claim is :-
1. The method of advertising consisting in inserting in a railway or other time

page_text: table the advertisements relating to the towns or places appearing on that page of
the time table, substantially as specified and represented in the accompanying
drawings.
2. The arrangement and division of the pages of a railway or other time table
permitting the mode of advertising substantially as specified and represented in the
accompanying drawings.
3. The arrangements of the advertisements on each page in a manner proportionately
to the cost of printing and publishing the time table, so that the latter may be
distributed gratuitiously substantially as specified.