Improvements in Advertising and in Means for Applying Advertisements to Bread and other like Baked Goods.
Year: 1889

page_text: Date of Application, 23rd Jan., 1889
Complete Specification Left, 23rd Nov., 1889-Accepted, 23rd Jan., 1890
PROVISIONAL SPECIFICATION.
Improvements in Advertising and in Means for Applying
Advertisements to Bread and other like Baked Goods.
I, WILLIAM MANNION of 78 Sherard Street, Leicester in the County of Leicester
Commercial Traveller and JAMES HEWITT of 62 Sparkenhoe Street, Leicester aforesaid
Manager of a Public Company do hereby declare the nature of this Invention to be
as follows:-
Our Invention has for its object to utilize bread or the like as an advertising
medium and consists in applying to the bread or the like, designs, statements or words
in the nature of advertisements and in novel means for enabling such application to
be made. Owing to the "rising" which takes place in bread during baking it is
necessary that the advertisement should be applied by a surface with which the
dough or bread making material remains in contact during the process of baking (and
if desired applied after the "rising") such as the plate on which the bread material
rests or the sides ends or underneath part of the tin or mould in which the bread
making materials are placed. In the case of advertisements applied to the sides or
ends or both special means must be provided to enable the bread after baking to be
removed from the tin or mould. With this object we make the parts which mould
the material capable of being turned into or placed in position for moulding and
afterwards of being turned away liberated or removed to allow of the bread being
withdrawn from the tin or mould. This can be done for instance by hinging or securing
by means of a spring or springs or other fastening the sides or ends of the tin or by
perforating the tin so that a piece with the design or advertisement thereon can be
protruded thereinto to give the impression and then be removed when the bread is to
be withdrawn from the tin or mould after baking.
Dated this 23rd day of January 1889
J. H. JOHNSON & Oo.,
47, Lincoln's Inn Fields, Agents.
COMPLETE SPECIFICATION.
Improvements in Advertising and in Means for Applying
Advertisements to Bread and other like Baked Goods.
WILLIAM MANNION late of 78 Sherard Street Leicester, and now of 148 Saint
Saviours Road Leicester Commercial Traveller and JAMES HEWITT late of 62
Sparkenhoe Street Leicester and now of 17 Upper Tichborne Street Leicester
Manager of a Public Company, do hereby declare the nature of this invention and in
what manner the same is to be performed, to be particularly described and ascertained
in and by the following statement :-
Our invention has for its object to utilize Bread or the like as an Advertising
Medium and consists in applying to the bread or other like baked goods designs,
statements or words in the nature of advertisements and in novel means for enabling
such application to be made.
To effect this purpose the baking tins or moulds may have the forms of the
letters of the alphabet, or numerals, (in such order as may be necessary), cut out
of the ends sides or bottoms of the same marked A; a framework made of metal or
other material with raised letters or numerals is made to fit the openings or spaces
cut out of the tins as before mentioned marked B, so that legible words or figures
may appear imprinted on the loaf baked in a tin or mould prepared as described, or
we may have the letters or figures for printing on the loaf in a framework made of
metal or other material placed inside the baking tin marked C or mould which frame-

page_text: work may either be in sections or the parts for printing on the ends sides or bottom
of the loaf may if deemed necessary be connected together-the tin or mould may
have letters embossed on the ends sidės or bottom marked D with the object of
printing legibly on the loaf and by means of hinges or springs attached to the sides or
ends marked a. a. a. a. a. a. enabling the tins or moulds to open wide enough to ¦
liberate the loaf without injuring the letters impressed thereon or indented therein.
Having now particularly described and ascertained the nature of our said
invention and in what manner the same is to be performed we declare that what
we claim is
An improvement in advertising and in means for applying advertisements to Bread
and other like baked goods.
Dated this Twenty-second day of November 1889.
WILLIAM MANNION.
JAMES HEWITT.