Improvements in and relating to Advertisements.
Year: 1897

page_text: Date of Application, 13th Aug., 1897-Accepted, 9th Oct., 1897
COMPLETE SPECIFICATION.
Improvements in and relating to Advertisements.
ADOLF EHRENFRIED, 21 Köthenerstrasse, Berlin, in the Empire of Germany,
Merchant, do hereby declare the nature of this invention and in what manner
the same is to be performed, to be particularly described and ascertained in and
by the following statement:-
This invention relates to a new method of advertising on theatre, concert, tram,
rail or like tickets and its object is to produce a very effective advertisement
which is brought to the attention of the public independent of their pleasure or
displeasure while travelling by tram or railway or visiting a theatre, concert, or
such like so that they are forced to a certain extent to read the advertisement.
Previously, such tickets were made use of for the purpose of advertising on
the backs of them but the successful result of such advertising was very question-
able inasmuch as after looking at the front of the ticket the traveller or visitor
either throws it away without observing what is on the back or places it in his
pocket without turning it over.
According to the present invention the front of the ticket is used for advertising,
that is, the side carrying the reference as to destination, admission, etc; according
to the class of ticket used.
The accompanying sheet of drawings illustrate the method of carrying the
invention into effect.
Figures 2 and 3 being the front sides of theatre, opera, concert or other like
tickets, while Figure 1 is the front of a tram or railway ticket.
Referring to the drawings Figure 1 illustrates the application to a tram or
railway ticket. The ticket is divided into two parts bc by a strip or advertising
space a.
In the case of a railway ticket the names of the stations to which the
ticket is available are placed in the parts bc whilst in a tram ticket the parts b and c
are divided into a number of small divisions which contain the names of the different
stations along the line of route, in the order indicated by the numbers 1 to 16. The
advertisement is sure to attract the attention of the passenger whilst examining
the ticket owing to its central position.
Figure 2 illustrates the arranged as applied to a theatre, concert or like ticket,
the two spaces d and e containing the name of the theatre or hall and the particulars
as to the reserved seat. The said spaces are separated by an advertising space f thus
compelling the holder of the ticket to read the advertisement thereon whilst
examining the ticket to ascertain the number of his seat etc.
The effectiveness is in no way marred if as is shown in Figure 3 the text is
not separated but placed in a centre space h having the advertisement around it in
the margin g.
That the advertisement must be read by the ticket holder is evident as each
person will convince themselves on receiving the ticket and before they pay that
they have received the right ticket and that they are not being overcharged.
When the advertisement is placed between the printed portions as in
Figures 1 & 2 it will also be read before the ticket is put aside, and thus an
advertisement unattainable by any other means is secured.

page_text: Having now particularly described and ascertained the nature of my said
Invention, and in what manner the same is to be performed, I declare that what I
claim. is,
1. Ticket for tramways, railways, theatres, concerts or the like so arranged
that the ordinary wording on the front is divided into two equal parts or unequal
parts and the space remaining between the parts used for the purpose of advertising.
2. In the ticket described under Claim 1, the application of the advertisement
in the form of a margin around the original wording.
3. In the ticket described under Claim 1, the insertion of the advertisement in
the midst of the original wording so that the latter surrounds the former as a
margin.
MARKS & CLERK,
18 Southampton Buildings, London, W.C., and
13, Temple Street, Birmingham, Agents.