Improved Means for Advertising.
Year: 1894

page_text: Date of Application, 3rd Apr., 1894
Complete Specification Left, 3rd Jan., 1895-Accepted, 9th Feb., 1895
PROVISIONAL SEMIFICATION.
Improved Means for Advertising.
1, WILLIAM JOHNSON, of 17 Sandon Street, Liverpool in the County of
Lancaster, Mechanic, do hereby declare the nature of this invention to be as
follows:
This invention relates to improved means for advertising and the object is to
provide slips of paper, suitable for distribution, especially in connection with
magazines etc., in which they may be inserted or interleaved, which slips serve as a
medium on which the advertisements may be printed and at the same time form
simple and convenient means for demonstrating interesting facts and so attract
attention to the advertisement.
In my present invention advantage is taken of the fact that if an endless band,
say of paper, be formed with a single twist in it and the band be cut along an
endless line drawn on it, parallel to the edges thereof, so as to split the band, the
result will be to form a single narrower band of double the length of the original
band; not two bands as would be expected by those making the experiment for
the first time. If the original band be made with a double twist and cut as
described two separate but interlaced bands will result.
In order that these paradoxical facts, which are not very generally known, may
be easily verified, I provide, according to my invention, slips of paper either
formed into the twisted bands or so coloured and gummed as to be readily formed
into twisted bands and in each case perforated so as to be readily cut as directed.
The lettering of the advertisement on these slips is preferably so arranged as to
read correctly on the resulting band or bands as the case may be. Additional
attention may be drawn to the advertisement by incorporating therewith the
printed instructions as to the mode of forming and cutting the band.
Deted this 29th day of March 1894.
SLOAN & LLOYD BARNES,
Castle Chambers, 26, Castle Street, Liverpool,
Agents for the Applicant.
I, WILLIAM JOHNSON, of 17 Sandon Street, Liverpool in the County of
Lancaster, Mechanic, do hereby declare the nature of this invention and in what
manner the same is to be performed, to be particularly described and ascertained
in and by the following statement :-
This invention relates to improved means for advertising, and the object is to
provide slips of paper suitable for distribution, especially in connection with
magazines etc., in which they may be inserted or interleaved, which slips serve as a
medium on which the advertisements may be printed, and, at the same time, form
simple and convenient means for demonstrating interesting facts and so attract
attention to the advertisement.

page_text: In my present invention advantage is taken of the fact that if a strip of paper
be formed into an endless band having a single twist in it (which is accomplished
by giving one end of the strip a half turn relatively to the other end before joining
the ends), and the band so formed be cut along an endless line drawn on it, parallel
to the edges thereof, so as to split the band, the result will be to form a single
narrower band of double the length of the original band; not two bands as would
be expected by those making the experiment for the first time. If the original
band be made with a double twist (formed by giving one end of the strip a
complete turn relatively to the other end before joining the ends), and cut as
described, two separate but linked bands will result.'
In order that these paradoxical facts, which are not very generally known, may
be easily verified, I provide, according to my invention, slips of paper either
formed into the twisted bands or so coloured and gummed as to be readily formed
into twisted bands and in each case perforated so as to be readily cut as directed.
The lettering of the advertisement on these slips is preferably so arranged as to
read correctly on the resulting band or bands, as the case may be, and will be more
fully described hereinafter.
In the accompanying drawings which serve to illustrate my invention,
Fig. I shows one of these slips of paper ready for forming into a band with a
single twist;
Fig. II shows the slip of paper formed into the twisted band and
Fig. III shows the band of Fig. II cut so as to form a single larger band.
Figs. IV, V, and VI are views analogous to Figs. I, II, and III but relate to a
band with a double twist.
Referring first to Figs. I, II, and III, which relate to the band with a single
twist; in Fig. I a slip of paper 1 is shown ready for forming into the twisted band
and it is provided with a series of perforations 2 along its centre, which perforations
allow of the slip, when afterwards formed into a band, being readily divided. On
opposite sides of this slip, but on opposite edges thereof, the advertisement may be
printed as shown, the lettering on the front of the slip being shown in full lines in
the drawing and that on the back in dotted lines, and on the blank spaces thus
left, the directions for forming the slip into the twisted band may be printed if
desired, but for the sake of clearness these have been omitted from the drawings.
The slip of paper is preferably gummed at its ends before distribution and it is
formed into the twisted band, as shown in Fig. II, by giving one end of it a half
turn relatively to the other end and then gumming or otherwise uniting the ends;
it will then be seen that the advertisement will read continuously round the band
and when the band is divided along the line of perforations as shown in Fig. III it
will be found that there is but one band of twice the size of the original band, but
half the width, and that the advertisement reads continuously along one side of it
and the directions, when given, on the other side.
In Figs. IV, V, and VI which relate to the band with a double twist, it will be
seen that the slip 1' and perforations 2 are the same as required for the single twist
band, but the advertisement is now preferably printed on the one side only, and, of
course, on each side of the line of perforations; if desired, the instructions for
forming the band
be printed on the back of the slip.
may;
To form the slip into a double twist band, as shown in Fig. V, one end of it is
given a complete turn relatively to the other end and the ends are then gummed or
otherwise united.
When divided along the line of perforations, as shown in Fig. VI, it will be
found that there are two bands linked together, each of which is of course half
the width of the original band, and that the advertisement reads continuously
along one side of each band, with the directions, when given, on the other side.
When the gummed slips are distributed the correct formation of the bands may
be facilitated by gumming both ends of the slip. In Figs. 1 to 1II it will be seen
that the ends must be gummed on the same side of the slip, and in Figs. IV to VI
on the opposite sides of the slip, as the slip is given a half turn and a complete

page_text: turn, respectively, in the two cases to form the band; in this way the gummed
surfaces serve to indicate the way in which the slip is twisted to form the band.
The slips may also, in some cases, be so coloured at opposite ends as to facilitate
the correct formation of the twisted bands.
Having now particularly described and ascertained the nature of my said inven-
tion, and in what manner the same is to be performed, I declare that what I
claim is ;-
1. The improved means for advertising, which consists of a slip such as 1,
perforated and gummed so as to be adapted to form an endless band with a single
twist, and having the printed matter arranged to read correctly when the band is
divided along the perforations; substantially as described and illustrated.
2. The improved means for advertising, which consists of a slip such as 1',
perforated and gummed so as to be adapted to form an endless band with a double
twist, and having the printed matter arranged to read correctly when the band is
divided along the perforations; substantially as described and illustrated.
3. The improved means for advertising, which consists of a perforated endless
band having a single twist and on which the advertisement is printed, substantially
as described and illustrated in Figs. II and III.
4. The improved means for advertising, which consists of a perforated endless
band having a double twist and on which the advertisement is printed, substantially
as described and illustrated in Figs. V and VI.
Dated this 2nd day of January 1805
SLOAN & LLOYD BARNES,
Castle Chambers, 26, Castle Street, Liverpool,
Agents for the Applicant.
SLOAN & LLOYD BARNES,
Castle Chambers, 26, Castle Street, Liverpool,
Agents for the Applicant.