Improvements in or relating to Advertising.
Year: 1895

page_text: Date of Application, 5th Feb., 1895-Accepted, 3rd Aug., 1895
COMPLETE SPECIFICATION.
Improvements in or relating to Advertising.
"
I, RAG. EMILIO CORSI, of 7 Via Gregoriana, Rome in the Kingdom of
Italy, Accountant, do hereby declare the nature of this invention and in what
manner the same is to be performed, to be particularly described and ascertained
in and by the following statement :-
This invention relates to the application of public announcements or adver-
tisements of any description and produced by any desired means upon the available
space of governmental or private letter-cards, and post-cards, and like articles, or
upon sheets or books and pamphlets, so inserted into letter-cards or post-cards, as to
render possible, either an augmentation of the space available for correspondence,
or the partial or total diminution of their cost (in view of the payment received for
the advertisements) in comparison with their postal value, or any or either of these
objects combined.
The requisites of this system are as follows;-
1. The stamp upon letter cards and post-cards, either impressed thereon or attached
thereto in such manner as to be inseparable therefrom, with a view to guarantee
the despatch of the part containing the advertisements.
2. The reduction in the sale-price of such cards etc., or their gratuitous
distribution, without however exclusion of their sale at a nominal price, or even at
an increased price.
The exclusive right of the application of advertising, and of the sale and
distribution of the products, comprises all possible forms, qualities, dimensions,
and values of the letter-cards and post-cards, or of any other article bearing a
printed stamp, i.e. ;-
Letter-cards either single or double (i.e. with reply) whether issued by any
government as now in use or officially stamped for private individuals or firms, and
the like.
Post-cards either single or double (with reply), governmental or private, and of
all shapes, sizes, or colours. Envelopes and wrappers, governmental or private,
for ordinary or registered letters, of all forms, sizes and colours; also envelopes,
letters, order-cards, tags or labels for the transmission of packets, international
post-office orders, postal savings-bank cards, or other postal formularies or other
means of correspondence and transmission by post, used in individual countries or
by international convention, and carrying printed stamps.
All the articles above-named issued for any memorial commemoration, or jubilees,
irrespective of the period during which they may be current.
To same indicated articles (as in preceding paragraphs) issued by private or
rural post offices such as now exist in Germany, Russia and Scandinavia.
This invention relates to any known method of printing or reproduction, or to
any extension and arrangement for advertising whether the advertisements be
applied to one side or the other outside or inside, of postal cards or forms and
appliances, or on sheets, cardboard, or books and pamphlets etc., inserted or
attached to the said articles, entirely or partially covered with advertisements,
and having a space more or less extensive devoted to correspondence and the
address.
The distribution of such objects may be made gratuitously or at a price less than
that of the printed stamps or even at an equal or higher price, in compensation for
an increase in the space devoted to correspondence.

page_text: The invention relates also to the same articles when the stamps are applied
in such manner as to be inseparable, and consequently can only be realised or
utilised by the forwarding of the article; and, in short, to every system of public
and private advertisement, applied to every means of postal conveyance and
transmission.
Having now particularly described and ascertained the nature of the said inven-
tion, and in what manner the same is to be performed I declare that what I
claim is ;-
Advertising on postal matter substantially in the manner described.
BOULT & WADE,
Agents for the Applicant.