An Improved Advertising Device.
Year: 1893

page_text: Date of Application, 20th Feb., 1893
Complete Specification Left, 20th Nov., 1893-Accepted, 23rd Dec. 1893
PROVISIONAL SPECIFICATION.
An Improved Advertising Device.
I, ERNEST DU SOLEI TUPPER of 6 Ancona Road, Highbury London, N.
Commercial Traveller, do hereby declare the nature of this invention to be as
follows:-
This my invention relates to an improved advertising device and my invention
is devised with the object of providing a novel and effective window attraction,
optical advertisement or an artistic medium for the display of advertising matter.
My invention consists in the use of transparent crystals or beads which are
disposed so as to form the desired device, which beads or crystals are illuminated
by means of a rotating multi-coloured screen so as to cause the said crystals to
present a constantly changing effect to the eye of the observer.
The crystals or beads, may be of any desired shape but are preferably fashioned
so as to present a number of facets to the outer face of the advertisement or device.
The said crystals or beads are preferably set in an opaque ground, in such a manner
that the light is only thrown through the said crystals.
The said crystals are illuminated from the rear, side or face, by means of a light
of any desirable type and between the said light and the said crystal is interposed
a rotating screen provided with a number of pieces or strips of coloured glass, mica
or transparent medium through which the light is transmitted. The rotation
of the screen may be effected by means of any suitable or desirable mechanism
according to the purpose for which the device is intended to be used, and the
disposition of the several parts.
I do not wish to confine myself to any application of the said device, as the same may
be utilised for a variety of purposes, as for instance, an outside shop lamp, a window
attraction, stage effect, dial for clock or other purpose. When used for the latter
purpose I would prefer to pierce the dial so that the figures might be filled in with
the beads or crystals, the hands also being pierced so that the light would be
transmitted through them. The dial being thus formed is illuminated from the
back in the manner before described and will form a very pleasing spectacle.
The outer screen carrying the letters, may be made to rotate as well as the
coloured screen, if desired, thus giving greater variety.
The disposition, form and arrangement of the several parts, may be modified so
as to form letters, geometric designs, flowers or other effects, and the complete
device will be found to afford a most pleasing and fascinating spectacle.
Dated this 20th day of February 1893.
HORN & SON,
Applicant's Agents.
COMPLETE SPECIFICATION.
An Improved Advertising Device.
I ERNEST DU SOLEI TUPPER of 6 Ancona Road, Highbury, London N.
Commercial Traveller, do hereby declare the nature of this invention and in what
manner the same is to be performed to be particularly described and ascertained
in and by the following statement :-
This my invention relates to an improved advertising device and my invention
is devised with the object of providing a novel and effective window attraction,
5 optical advertisement or an artistic medium for the display of advertising matter.

page_text: My invention consists. in the use of transparent "crystals" or beads which are
disposed so as to form the desired device, which beads or "crystals" are illuminated
by means of a rotating multicoloured screen so as to cause the said "crystals" to
present a constantly changing effect to the eye of the observer.
The " crystals or beads may be of any desired shape but are preferably
fashioned so as to present a number of facets to the outer face of the advertisement
or device. The said "crystals" or beads 'are preferably set in an opaque ground,
in such a manner that the light is only thrown through the said "crystals."
The said "crystals" are illuminated from the rear, side or face, by means of a
light of any desirable type and between the said light and the said "crystals" is
interposed a rotating screen provided with a number of pieces or strips of coloured
glass, mica or other transparent medium through which the light is transmitted.
The rotation of the screen may be effected by means of any suitable or desirable
mechanism according to the purpose for which the device is intended to be used,
and the disposition of the several parts.
I do not wish to confine myself to any application of the said device, as the same
may be utilised for a variety of purposes, as for instance, an outside shop lamp, a
window attraction, stage effect, dial for a clock or other purpose. When used for
the latter purpose I would prefer to pierce the dial so that the figures might be
filled in with the beads or "crystals," the hands also being pierced so that the light
would be transmitted through them. The dial being thus formed is illuminated
from the back in the manner before described and will form a very pleasing
spectacle.
In order that my invention may be more readily understood reference is made to
the accompanying drawings in which three different applications of niy invention
are illustrated, like letters indicating corresponding parts throughout the several
figures and in which :-
Fig. 1, represents in side elevation, an advertising device adapted to be used as a
window attraction.
Fig. 2, represents a plan view of Fig. 1, but with the casing in section.
Fig. 3, represents a side elevation of Fig. 1, also with the casing in section.
Fig. 4, represents a full view of a clock dial to which my invention is applied.
Fig. 5, represents a side elevation of Fig. 4, in section.
Figs. 6, 7 and 8 represent respectively a front view, plan, and sectional side
elevation of a bottle to which my invention is applied.
In carrying out my invention and referring firstly to the application thereof for
the purpose of a window attraction as represented in Figs. 1, 2 and 3, A represents
a casing of suitable shape and dimensions and which is constructed of any suitable
opaque material. The front of said casing is provided with suitable apertures B
into which glass "crystals" C (cut in prisms or drops as used for the manu-
facture of chandeliers) are fixed. The disposition of said apertures B with their
"crystals". C is such that collectively they form a word or words for the purpose
of an advertisement trade mark or other device. Within the casing A I provide
two vertical spindles D capable of rotating freely within suitable bearings E.
To each of said spindles D I fix two suitable plates F each of which is provided
with recesses G for the purpose hereinafter described. The disposition of said
plates upon their spindles is such that they are capable of gearing with upper
and lower endless chains H as shown. Said chains H consist of a series of
links which are pivotally connected to one another by means of pins K having
an enlarged head L. Said heads L gear into or enter the recesses G of the
plates so that both chains and all the plates move simultaneously on motion
being imparted to any of them. A series of strips of coloured glass N of
suitable dimensions are attached at each of their ends respectively to the upper
and lower endless chains H thereby forming a screen of coloured glass capable
of receiving rotary motion. For the purpose of illuminating the "crystals" C,
I provide a series of gas jets M whose light penetrates the coloured strips of
glass N before reaching the "crystals."

page_text: "
One of the spindles D is connected to any convenient motive power such as
clockwork and after being set in motion the effect, when the "crystals" C are
viewed from the outside of the casing A, is very pleasing as said "crystals are
constantly changing their colour according to the colours of the strips of glass N
forming the rotating screen.
Referring to the application of my invention to a clock-dial as represented in
Figs. 4 and 5, O represents the dial of a clock (constructed of opaque material)
having all the figures from 1 to 12 cut out and suitably filled in with glass
crystals," mica or other transparent material. A circular disc Q is attached to
that spindle of the clock which ordinarily carries the hour hand. To the spindle
which usually carries the minute hand, I attach, by means of a boss R and arms S,
a ring-shaped disc T. Both said discs Q and T are constructed of suitable opaque
material and each has an aperture U cut in it. Said apertures have the form of
clock hands or pointers and are filled in or covered with beads or other trans-
parent material.
At a convenient distance behind said dial and discs I provide a
suitable gas ring ✗ provided with burners for the purpose of illuminating the
apertures in the dial O and discs Q. T. Between said gas light and said discs, I
interpose a disc shaped screen constructed of strips of coloured glass. Said
screen V has motion imparted to it from any convenient source by means of
toothed gearing Y. By these means the figures on the dial, and both the hands
will appear in constantly changing colours thereby forming a very pleasing
spectacle.
Referring to the application of my invention to a bottle as represented in
Figs. 6, 7 and 8, A' represents the lower portion of a bottle, having a part,
A metal or
corresponding to the part usually covered with a label, cut out.
other opaque plate B' which has an advertisement, name, trade-mark or other
device cut out in it is fastened over said open space and the advertisement or
name is filled in with glass beads or other transparent material. The bottom
of said bottle is cut off and a gas pipe C¹ introduced. Said gas pipe has a
burner Hattached to it at a convenient position, and its end is formed or
provided with a taper portion D upon which a fan E' is balanced. Said fan E¹
is caused to revolve by means of the current of rarefied air produced by the gas
light. To said fan E', and adapted to revolve with it, I suspend a circular
screen formed of strips of coloured glass. The effect of this arrangement
will be similar to that produced by the devices hereinbefore described viz. the
advertisement, name or other design will constantly change in colour. The bottle
is preferably covered with paper or other semi-transparent material so as to render
it partially opaque.
•
I wish it to be distinctly understood that I do not confine myself to the appli-
cations of my invention as shown and described, as the same may readily be
adapted to a variety of purposes for example, a screen as described and shown
in Figs. 1, 2 and 3, may be constructed so as to revolve in a vertical instead
of a horizontal direction and may then be used, if the casing be dispensed with,
for the purpose of throwing constantly changing coloured light onto a glass
curtain such as are used in theatres. The details of construction may also be
varied to suit any particular requirements, and instead of gas light any other
artificial light may be employed. In the examples hereinbefore described the
strips of coloured glass are fixed to their links or framework by means of some
adhesive material, such as plaster of Paris, they may however be held in position
by fitting within suitable slides.
Having now particularly described and ascertained the nature of my said inven-
tion and in what manner the same is to be performed I declare that what I
claim is :-
--
An improved advertising device consisting of a screen of coloured glass adapted
to move or revolve by suitable means, said screen being interposed between a light

page_text: of any desirable type and an opaque plate or body having cut. out in it an
advertisement, name or design which is filled in with "crystals" or other trans-
parent material all for the purpose and substantially as described and illustrated.
Dated this 18th day of November 1893.
ERNEST DU' SOLEI TUPPER.