A NEW OR IMPROVED SYSTEM OR MODE OF ADVERTISING OR OBTAINING PUBLICITY AND MEANS OR APPLIANCES TO BE EMPLOYED THEREIN
Year: 1882

page_text: PROVISIONAL SPECIFICATION left by Edwin Powley Alexander at the Office
of the Commissioners of Patents on the 9th May 1882. A communication
from abroad by Jules Hemardinquer of Paris in the Republic of France.
EDWIN POWLEY ALEXANDER of 36 Southampton Buildings in the County of
Middlesex Consulting Engineer and British and Foreign Patent Agent
" A NEW
OR IMPROVED SYSTEM OR MODE OF ADVERTISING OR OBTAINING PUBLICITY AND
MEANS OR APPLIANCES TO BE EMPLOYED THEREIN." A communication from abroad
by Jules Hemardinquer of Paris in the Republic of France.
In railway stations and hotels, at the doors of business premises also in
refreshment houses, theatres baths vehicles exhibitions and other establishments
frequented by the public there are commonly exposed tablets placards bills and the
like indicating the names addresses and occupations of business men or other
announcements but persons having an interest in obtaining such names and
addresses for future use are usually under the necessity of noting the same in a
memorandum book. Now the new or improved system of advertising or obtaining
publicity which constitutes the present invention has for its chief object the
dispensing with the trouble of taking a written memorandum of the name address
or other announcement required for future reference whilst at the same time it
assures to the advertiser that his outlay in obtaining publicity shall be more
productive in that his name and address can be readily torn or detached from the
tablet and be preserved by the person requiring the same for future reference.
This result is obtained by attaching to a board or tablet of any suitable design or
material a number of reduplications of any given name and address or other
announcement printed or otherwise produced upon separate sheets or leaves of
paper or other suitable material which are superposed one over the other and
retained or held together along one edge by a narrow strip or band of cardboard
or metal immediately below the edge of which there is provided a line of
perforations punctures or indents. Or if preferred the said leaves may be gummed
or cemented at the edges after the manner of the calendars known as "ephemerides
which are detached day by day. It will therefore suffice when requiring any
name or address to tear off or remove one of the leaves and as beneath it there is
a similar leaf with the same name and address the block or collection will last
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until the whole of the leaves have been exhausted when a fresh block or collection
can be fixed to the tablet. It is thus that the "block-note" is applied to the
obtaining of general publicity and to distinguish the system the inventor names it
the "Block-note-address." In describing precisely the application of this system
the inventor employs for example a board or tablet of wood metal or other suitable
material either plain or more or less ornamented according to taste which contains
say six or any other number of different "block-notes or collections of names and
addresses of any suitable size or form. The address of each business man is thus
reproduced upon a large number of leaves forming a block note" and each of
these "blocks" is fixed to the body of the tablet by a suitable clip or fastening say
for example by two small pins which at the same time pass through the strip or
heading of cardboard or metal and through the body of the tablet at the back
of which they are folded down or clinched. In one range or series of "blocks
each leaf can be separately detached with ease by tearing it off along the line of
perforations just below the edge of the heading or holding strip whilst in another
range the "blocks" may be made up and disposed after the fashion of "ephemerides'
that is to say the edges of the several component leaves are gummed or cemented
together and to a card which is itself fixed by one or more screws and nuts to the
body of the tablet.
"
"