AN IMPROVED MODE OF ADVERTIZING, AND IMPROVED ENVELOPES TO BE USED THEREIN
Year: 1868

page_text: LETTERS PATENT to John Henry Johnson, of 47, Lincoln's Inn
Fields, in the County of Middlesex, Gentleman, for the Invention
of "AN IMPROVED MODE OF ADVERTIZING, AND IMPROVED ENVELOPES TO BE
USED THEREIN."-A communication from abroad by Noel Auguste
Sustrac, of Paris, in the Empire of France.
Sealed the 9th March 1869, and dated the 17th September 1868.
PROVISIONAL SPECIFICATION left by the said John Henry Johnson
at the Office of the Commissioners of Patents, with his Petition,
on the 17th September 1868.
I, JOHN HENRY JOHNSON, of 47, Lincoln's Inn Fields, in the County
of Middlesex, Gentleman, do hereby declare the nature of the said
Invention for "AN IMPROVED MODE OF ADVERTIZING, AND IMPROVED ENVELOPES
TO BE USED THEREIN," a communication to me from abroad by Noel
Auguste Sustrac, of Paris, in the Empire of France, to be as follows:-
This Invention relates, firstly, to a mode of advertizing; and, secondly,
to a peculiar manufacture of envelopes for containing miscellaneous

page_text: advertizements, and consists in printing miscellaneous advertizements
upon envelopes, paper bags, bands, wappers, and covers for newspapers
or book post, and letter or note paper, whereby the cost of manufacture
of such envelopes, wrappers, or letter paper, and the cost of the postage
stamp which may be affixed to or formed thereon and sold therewith
will be wholly or partially covered by the charges for the advertizements
printed upon such envelopes, bags, bands, wrappers, or note paper, and
hence they may be retailed at a minimum price or a price below the
original cost of the postage stamp even.
According to the second part of this Invention it is proposed in order
to increase the available advertizing surface of envelopes to combine
with or to attach thereto an additional piece or strip of paper more
or less ornamented, or left plain if preferred, which is to be cemented
inside the envelope, and doubled or folded therein, and in order to
prevent the tearing of such additional advertizing sheet when opening
the envelope (the exterior of which may present the ordinary appear-
ance) the 3 flaps are united under the seal or gummed flap, an opening
being made in the opposite flap to the seal flap so. as to afford access
for the gum on the usual gummed flap to the ends of the other flaps
below. The accidental tearing of the additional advertizing sheet
or slip contained in and secured to the envelope or wrapper may be
further prevented by making a portion thinner than the rest, thereby
insuring the opening of the envelope or wrapper along any given line
or contour.
SPECIFICATION in pursuance of the conditions of the Letters Patent,
filed by the said John Henry Johnson in the Great Seal Patent
Office on the 17th March 1869.
TO ALL TO WHOM THESE. PRESENTS SHALL COME, I, JOHN
HENRY JOHNSON, of 47, Lincoln's Inn Fields, in the County of Mid-
dlesex, Gentleman, send greeting.
WHEREAS Her most Excellent Majesty Queen Victoria, by Her
Letters Patent, bearing date the Seventeenth day of September, in the
year of our Lord One thousand eight hundred and sixty-eight, in the thirty-

page_text: second year of Her reign, did, for Herself, Her heirs and successors, give
and grant unto me, the said John Henry Johnson, Her special license
that I, the said John Henry Johnson, my executors, administrators,
and assigns, or such others as I, the said John Henry Johnson, my
executors, administrators, or assigns, should at any time agree with,
and no others, from time to time and at all times thereafter during the
term therein expressed, should and lawfully might make, use, exercise,
and vend, within the United Kingdom of Great Britain and Ireland,
the Channel Islands, and Isle of Man, an Invention for "AN IMPROVED
MODE OF ADVERTISING, AND IMPROVED ENVELOPES TO BE USED THEREIN," a com-
munication from abroad by Noel Auguste Sustrac, of Paris, in the
Empire of France, upon the condition (amongst others) that I, the said
John Henry Johnson, my executors or administrators, by an instrument
in writing under my hand and seal, or under the hand and scal of one
of them, should particularly describe and ascertain the nature of the
said Invention, and in what manner the same was to be performed, and
cause the same to be filed in the Great Scal Patent Office within six
calendar months next and immediately after the date of the said Letters
Patent.
NOW KNOW YE, that I, the said John Henry Johnson, do hereby
declare the nature of the said Invention, and in what manner the same
is to be performed, to be particularly described and ascertained in and.
by the following statement, reference being had to the accompanying
Drawings, and to the letters and figures marked thereon, that is to
say:-
This Invention relates, firstly, to a mode of advertising; and, secondly,
to a peculiar manufacture of envelopes for containing miscellaneous
advertisements, and consists in printing simple or illustrated mis-
cellaneous advertisements upon envelopes, paper bags, bands, wrappers,
and covers for newspapers or book post, and letter or note paper,
whereby the cost of manufacture of such envelopes, wrappers, or letter
paper, and the cost of the postage stamp which may be affixed to or
formed thereon and sold therewith will be wholly or partially covered
by the charges for the advertisements printed upon such envelopes,
bags, bands, wrappers, or note paper, and hence they may be retailed at a
minimum price or a price below the original cost of the postage stamp
even.

page_text: .
According to the second part of this Invention it is proposed in
order to increase the available advertising surface of envelopes to
combine with or to attach thereto an additional piece or strip of paper
more or less ornamented, or left plain if preferred, which is to be
cemented inside the envelope, and doubled or folded therein. And in
order to prevent the tearing of such additional advertising sheet when
opening the envelope (the interior of which may present the ordinary
appearance) the three flaps are united under the seal or gummed flap,
an opening being made in the opposite flap to the seal flap so as to afford
access for the gum on the usual gummed flap to the ends of the other
flaps below. The accidental tearing of the additional advertising sheet
or slip contained in and secured to the envelope or wrapper may be
further prevented by making a portion thinner than the rest, thereby
ensuring the opening of the envelope or wrapper along any given line
or contour.
And in order that the said Invention may be fully understood I shall
now proceed more particularly to describe the same, and for that purpose
shall refer to the several Figures on the annexed Sheet of Drawings;
the same letters of reference indicating corresponding parts in all the
corresponding Figures.
Figure 1 of the Drawings is a view of an envelope constructed on the
improved system spread open; Figure 2 is a view shewing the other
side of the additional piece of paper before referred to; Figure 3 shews
the envelope partially folded ready to receive the letter which it is
to contain; Figure 4 shews the envelope closed; Figure 5 represents a
modification of this system of envelope shewing one side of the addi-
tional piece of paper; Figure 6 represents the same view of the envelope
shewing the other side of the additional sheet of paper; Figure 7 shews
the envelope partly folded ready to receive the letter which it is to
contain; Figure 8 shews the envelope closed with the postage stamp
affixed thereto.
In the arrangement shewn in Figures 1, 2, 3, and 4, a is the
envelope; b, the additional piece of paper; c, the gummed part colored
red in the Drawings; d is an opening which admits of the contact of
the gum with the extremities of the envelope e, f, namely, the left and
right side flaps of the envelope respectively.

page_text: In the modification (Figures 5, 6, 7, and 8,) g is the envelope; h, tho
additional piece of paper which is gummed to the envelope; i, the
gummed part (colored red in the Drawings) of a tongue piece, in which
the right-hand flap & terminates; j is the left side flap of the envelope,
which has a notch or recess cut therein; is the upper extremity of the
additional piece of paper; m, are punctures formed in the flaps; n, n, are
the extremities of the flaps; o, p, covered with gum at the part colored
red in the Drawings.
As will be seen by the Drawings, Figures 1, 2, 3, and 4, there is added
to the envelope proper a an additional piece of paper 6, both sides of
which may be surrounded with any suitable ornamental border or
illustrations, as well as the interior of the envelope, which forms a con-
tinuation of this additional piece. The available surface is, moreover,
divided into compartments of variable dimensions for the reception of
plain or illustrated miscellaneous advertisements. The form and dimen-
sions of the additional piece of paper b, together with the ornamentation
and designs which serve as a border thereto may obviously be varied or
modified according to taste. These envelopes are delivered and sold
with all the flaps open, the part alone is gummed; whilst an opening d
is formed in the opposite extremity. The advantage of this arrange-
ment is, that when the envelope is folded, as shown in Figure 4, the
gum adhering thereto unites the four extremities, at the same time
the opening d admitting of its reaching the side flaps e, f. This arrange-
ment is adopted in order to prevent the envelope being destroyed at the
time of opening the same. As a further guarantee against the envelope
being destroyed there may be introduced during the manufacture two
strengthening pads disposed one at cach side of a weak part in order
that the tear may take place at the desired place.
In the modification shewn in Figures 5, 6, 7, and 8 the additional
picce his gummed at one end to the envelope g, and carries at the
other end a folding portion or flap to facilitate the unfolding of the
picce . This piece is arranged to receive advertisements on both
sides, that is to say, on the front and back. The envelope proper is
cut to a special form, as shewn in Figure 7, so that it is closed by
folding on to the additional piece first the two side flaps j, k, (the
tongue picce, in which the part k terminates, being gummed at its
extremity ), the two flaps o, p, (the extremities 22 of which are covered

page_text: Third. The peculiar construction of envelopes and wrappers intended
to contain miscellaneous advertisements as and for the purposes herein-
before described and illustrated by the Drawings annexed.
In witness whereof, I, the said John Henry Johnson, have to this
my Specification set my hand and seal, the Seventeenth day of
March, One thousand eight hundred and sixty-nine.
J. HENRY JOHNSON. (L.S.)