---
title: "Ansoff Matrix Diagram"
description: "A diagram diagram template"
category: "templates/business"
type: "diagram"
source_file: "templates/business/ansoff_matrix_decoded.xml"
tags: ["process", "template", "business", "drawio", "workflow"]
---

# Ansoff Matrix Diagram

A diagram diagram template

## XML Source

```xml
<?xml version="1.0" ?>
<mxGraphModel dx="1408" dy="544" grid="1" gridSize="10" guides="1" tooltips="1" connect="1" arrows="1" fold="1" page="1" pageScale="1.5" pageWidth="1169" pageHeight="826" background="none" math="0" shadow="0">
  <root>
    <mxCell id="0" style=";html=1;"/>
    <mxCell id="1" style=";html=1;" parent="0"/>
    <mxCell id="1be5bfdf86828d2c-1" value="Market Development" style="whiteSpace=wrap;html=1;rounded=0;shadow=0;strokeWidth=2;fillColor=#f5f5f5;fontSize=23;fontColor=#000000;strokeColor=#666666;verticalAlign=top;spacing=10;" parent="1" vertex="1">
      <mxGeometry x="390" y="320" width="400" height="270" as="geometry"/>
    </mxCell>
    <mxCell id="1be5bfdf86828d2c-2" value="Diversification" style="whiteSpace=wrap;html=1;rounded=0;shadow=0;strokeWidth=2;fillColor=#f5f5f5;fontSize=23;fontColor=#000000;strokeColor=#666666;verticalAlign=top;spacing=10;" parent="1" vertex="1">
      <mxGeometry x="790" y="320" width="400" height="270" as="geometry"/>
    </mxCell>
    <mxCell id="1be5bfdf86828d2c-3" value="Market Penetration" style="whiteSpace=wrap;html=1;rounded=0;shadow=0;strokeWidth=2;fillColor=#f5f5f5;fontSize=23;fontColor=#000000;strokeColor=#666666;verticalAlign=top;spacing=10;" parent="1" vertex="1">
      <mxGeometry x="390" y="590" width="400" height="270" as="geometry"/>
    </mxCell>
    <mxCell id="1be5bfdf86828d2c-4" value="Product Development" style="whiteSpace=wrap;html=1;rounded=0;shadow=0;strokeWidth=2;fillColor=#f5f5f5;fontSize=23;fontColor=#000000;strokeColor=#666666;verticalAlign=top;spacing=10;" parent="1" vertex="1">
      <mxGeometry x="790" y="590" width="400" height="270" as="geometry"/>
    </mxCell>
    <mxCell id="1be5bfdf86828d2c-5" value="Existing products" style="text;html=1;strokeColor=none;fillColor=none;align=center;verticalAlign=middle;whiteSpace=wrap;rounded=0;shadow=0;fontSize=16;fontColor=#000000;" parent="1" vertex="1">
      <mxGeometry x="390" y="880" width="400" height="20" as="geometry"/>
    </mxCell>
    <mxCell id="1be5bfdf86828d2c-6" value="New products" style="text;html=1;strokeColor=none;fillColor=none;align=center;verticalAlign=middle;whiteSpace=wrap;rounded=0;shadow=0;fontSize=16;fontColor=#000000;" parent="1" vertex="1">
      <mxGeometry x="790" y="890" width="400" height="20" as="geometry"/>
    </mxCell>
    <mxCell id="1be5bfdf86828d2c-7" value="Existing markets" style="text;html=1;strokeColor=none;fillColor=none;align=center;verticalAlign=middle;whiteSpace=wrap;rounded=0;shadow=0;fontSize=16;fontColor=#000000;horizontal=0;" parent="1" vertex="1">
      <mxGeometry x="340" y="590" width="30" height="270" as="geometry"/>
    </mxCell>
    <mxCell id="1be5bfdf86828d2c-8" value="New markets" style="text;html=1;strokeColor=none;fillColor=none;align=center;verticalAlign=middle;whiteSpace=wrap;rounded=0;shadow=0;fontSize=16;fontColor=#000000;horizontal=0;" parent="1" vertex="1">
      <mxGeometry x="340" y="320" width="30" height="270" as="geometry"/>
    </mxCell>
  </root>
</mxGraphModel>

```