---
title: "Business Model Canvas Example Habit Tracker Flowchart"
description: "A flowchart diagram showing process flow and decision points"
category: "blog"
type: "flowchart"
source_file: "blog/business-model-canvas-example-habit-tracker_decoded.xml"
tags: ["drawio", "article", "blog"]
---

# Business Model Canvas Example Habit Tracker Flowchart

A flowchart diagram showing process flow and decision points

## XML Source

```xml
<?xml version="1.0" ?>
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    <mxCell id="699" value="&lt;div style=&quot;font-size: 26px&quot;&gt;&lt;font style=&quot;font-size: 26px&quot;&gt;Customer Relationships&lt;/font&gt;&lt;/div&gt;&lt;div&gt;&lt;br&gt;&lt;/div&gt;&lt;div&gt;&lt;div&gt;&lt;font size=&quot;1&quot;&gt;&lt;b style=&quot;font-size: 16px&quot;&gt;Habit Tracker app&lt;/b&gt;&lt;/font&gt;&lt;/div&gt;&lt;div style=&quot;font-size: 10px&quot;&gt;&lt;b&gt;&lt;br&gt;&lt;/b&gt;&lt;/div&gt;&lt;div style=&quot;font-size: 10px&quot;&gt;&lt;div&gt;Expect a fast and stable app, available at all times.&lt;br&gt;&lt;/div&gt;&lt;div&gt;Fast response to support queries and bug reports (email, Trello, social media)&lt;/div&gt;&lt;/div&gt;&lt;div style=&quot;font-size: 10px&quot;&gt;&lt;b&gt;Users -&amp;nbsp;&lt;/b&gt;Want tips for sticking to new habits and breaking bad habits&lt;/div&gt;&lt;div style=&quot;font-size: 10px&quot;&gt;&lt;b&gt;Coaches -&amp;nbsp;&lt;/b&gt;Want tips for how to find new coaching clients, how to get the best out of the app&lt;/div&gt;&lt;div style=&quot;font-size: 10px&quot;&gt;&lt;br&gt;&lt;/div&gt;&lt;div style=&quot;font-size: 10px&quot;&gt;&lt;b&gt;We need ...&amp;nbsp;&lt;/b&gt;&lt;/div&gt;&lt;div style=&quot;font-size: 10px&quot;&gt;- (Copy)writers for tips, social media&lt;i&gt;(costly)&lt;/i&gt;&lt;/div&gt;&lt;div style=&quot;font-size: 10px&quot;&gt;- Translators to translate tips into the languages we support&lt;i&gt;(costly, least return)&lt;/i&gt;&lt;/div&gt;&lt;div style=&quot;font-size: 10px&quot;&gt;- Support staff / development staff who can act as support staff&lt;i&gt;(increasing costs as more users/coaches use the app)&lt;/i&gt;&lt;/div&gt;&lt;div style=&quot;font-size: 10px&quot;&gt;&lt;br&gt;&lt;/div&gt;&lt;div style=&quot;font-size: 10px&quot;&gt;&lt;b&gt;We have ...&amp;nbsp;&lt;/b&gt;&lt;/div&gt;&lt;div style=&quot;font-size: 10px&quot;&gt;- social media channels and a blog&lt;/div&gt;&lt;div style=&quot;font-size: 10px&quot;&gt;- Trello and email support contact channels&lt;/div&gt;&lt;/div&gt;&lt;div&gt;&lt;br&gt;&lt;/div&gt;&lt;div style=&quot;font-size: 10px&quot;&gt;&lt;font color=&quot;#999999&quot; style=&quot;font-size: 10px&quot;&gt;&lt;b&gt;Tips&lt;/b&gt;&lt;/font&gt;&lt;/div&gt;&lt;div style=&quot;font-size: 10px&quot;&gt;&lt;font color=&quot;#999999&quot; style=&quot;font-size: 10px&quot;&gt;What type of relationship does each of our Customer&lt;/font&gt;&lt;/div&gt;&lt;div style=&quot;font-size: 10px&quot;&gt;&lt;font color=&quot;#999999&quot; style=&quot;font-size: 10px&quot;&gt;Segments expect us to establish and maintain with them?&lt;/font&gt;&lt;/div&gt;&lt;div style=&quot;font-size: 10px&quot;&gt;&lt;font color=&quot;#999999&quot; style=&quot;font-size: 10px&quot;&gt;Which ones have we established?&lt;/font&gt;&lt;/div&gt;&lt;div style=&quot;font-size: 10px&quot;&gt;&lt;font color=&quot;#999999&quot; style=&quot;font-size: 10px&quot;&gt;How are they integrated with the rest of our business model?&lt;/font&gt;&lt;/div&gt;&lt;div style=&quot;font-size: 10px&quot;&gt;&lt;font color=&quot;#999999&quot; style=&quot;font-size: 10px&quot;&gt;How costly are they?&lt;/font&gt;&lt;/div&gt;&lt;div style=&quot;font-size: 10px&quot;&gt;&lt;font color=&quot;#999999&quot; style=&quot;font-size: 10px&quot;&gt;&lt;br&gt;&lt;/font&gt;&lt;/div&gt;&lt;div style=&quot;font-size: 10px&quot;&gt;&lt;font color=&quot;#999999&quot; style=&quot;font-size: 10px&quot;&gt;&lt;b&gt;Examples&lt;/b&gt;&lt;/font&gt;&lt;/div&gt;&lt;div style=&quot;font-size: 10px&quot;&gt;&lt;font color=&quot;#999999&quot; style=&quot;font-size: 10px&quot;&gt;&lt;font style=&quot;font-size: 10px&quot;&gt;Personal assistance,&amp;nbsp;&lt;/font&gt;Dedicated Personal Assistance, Self-Service, Automated Services, Communities, Co-creation&lt;/font&gt;&lt;/div&gt;" style="rounded=0;whiteSpace=wrap;html=1;shadow=0;labelBackgroundColor=none;strokeColor=#e8edf0;strokeWidth=5;fillColor=#ffffff;fontSize=12;fontColor=#2F5B7C;align=left;verticalAlign=top;spacing=30;" parent="1" vertex="1">
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- Feature our app in blog posts&lt;/div&gt;&lt;div&gt;&lt;br&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;Privacy Officer&lt;/b&gt;&amp;nbsp;- GDPR&lt;/div&gt;&lt;div&gt;&lt;br&gt;&lt;/div&gt;&lt;div&gt;&lt;br&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;font color=&quot;#999999&quot;&gt;&lt;br&gt;&lt;/font&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;br&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;font color=&quot;#999999&quot;&gt;&lt;br&gt;&lt;/font&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;br&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;font color=&quot;#999999&quot;&gt;&lt;br&gt;&lt;/font&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;font color=&quot;#999999&quot;&gt;&lt;br&gt;&lt;/font&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;font color=&quot;#999999&quot;&gt;&lt;br&gt;&lt;/font&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;font color=&quot;#999999&quot;&gt;&lt;br&gt;&lt;/font&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;font color=&quot;#999999&quot;&gt;&lt;br&gt;&lt;/font&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;font color=&quot;#999999&quot;&gt;&lt;br&gt;&lt;/font&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;font color=&quot;#999999&quot;&gt;&lt;br&gt;&lt;/font&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;font color=&quot;#999999&quot;&gt;&lt;br&gt;&lt;/font&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;font color=&quot;#999999&quot;&gt;&lt;br&gt;&lt;/font&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;font color=&quot;#999999&quot;&gt;&lt;br&gt;&lt;/font&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;font color=&quot;#999999&quot;&gt;&lt;br&gt;&lt;/font&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;font color=&quot;#999999&quot;&gt;&lt;br&gt;&lt;/font&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;font color=&quot;#999999&quot;&gt;&lt;br&gt;&lt;/font&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;font color=&quot;#999999&quot;&gt;&lt;br&gt;&lt;/font&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;font color=&quot;#999999&quot;&gt;&lt;br&gt;&lt;/font&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;font color=&quot;#999999&quot;&gt;&lt;br&gt;&lt;/font&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;font color=&quot;#999999&quot;&gt;&lt;br&gt;&lt;/font&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;font color=&quot;#999999&quot;&gt;&lt;br&gt;&lt;/font&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;font color=&quot;#999999&quot;&gt;&lt;br&gt;&lt;/font&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;font color=&quot;#999999&quot;&gt;&lt;br&gt;&lt;/font&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;font color=&quot;#999999&quot;&gt;&lt;br&gt;&lt;/font&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;font color=&quot;#999999&quot;&gt;&lt;br&gt;&lt;/font&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;font color=&quot;#999999&quot;&gt;&lt;br&gt;&lt;/font&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;font color=&quot;#999999&quot;&gt;&lt;br&gt;&lt;/font&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;font color=&quot;#999999&quot;&gt;&lt;br&gt;&lt;/font&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;font color=&quot;#999999&quot;&gt;&lt;br&gt;&lt;/font&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;font color=&quot;#999999&quot;&gt;&lt;br&gt;&lt;/font&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;font color=&quot;#999999&quot;&gt;&lt;br&gt;&lt;/font&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;font color=&quot;#999999&quot;&gt;&lt;br&gt;&lt;/font&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;font color=&quot;#999999&quot;&gt;&lt;br&gt;&lt;/font&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;font color=&quot;#999999&quot;&gt;&lt;br&gt;&lt;/font&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;font color=&quot;#999999&quot;&gt;&lt;br&gt;&lt;/font&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;font color=&quot;#999999&quot;&gt;&lt;br&gt;&lt;/font&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;font color=&quot;#999999&quot;&gt;&lt;br&gt;&lt;/font&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;font color=&quot;#999999&quot;&gt;Tips&lt;/font&gt;&lt;/b&gt;&lt;/div&gt;&lt;font color=&quot;#999999&quot;&gt;&lt;font&gt;Who are our Key Partners?&lt;br&gt;Who are our Key Suppliers?&lt;br&gt;Which Key Resources are we acquiring from partners?&lt;br&gt;&lt;/font&gt;&lt;br&gt;&lt;/font&gt;&lt;/font&gt;&lt;div style=&quot;font-size: 10px&quot;&gt;&lt;font color=&quot;#999999&quot; style=&quot;font-size: 10px&quot;&gt;&lt;b&gt;Motivations for partnerships&lt;/b&gt;&lt;/font&gt;&lt;/div&gt;&lt;div style=&quot;font-size: 10px&quot;&gt;&lt;font color=&quot;#999999&quot; style=&quot;font-size: 10px&quot;&gt;Optimization and economy&lt;/font&gt;&lt;/div&gt;&lt;div style=&quot;font-size: 10px&quot;&gt;&lt;font color=&quot;#999999&quot; style=&quot;font-size: 10px&quot;&gt;Reduction of risk and uncertainty&lt;/font&gt;&lt;/div&gt;&lt;div style=&quot;font-size: 10px&quot;&gt;&lt;font color=&quot;#999999&quot; style=&quot;font-size: 10px&quot;&gt;Acquisition of particular resources and activities&lt;/font&gt;&lt;/div&gt;" style="rounded=0;whiteSpace=wrap;html=1;shadow=0;labelBackgroundColor=none;strokeColor=#e8edf0;strokeWidth=5;fillColor=#ffffff;fontSize=12;fontColor=#2F5B7C;align=left;verticalAlign=top;spacing=30;" parent="1" vertex="1">
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style=&quot;font-size: 10px&quot;&gt;&lt;br&gt;&lt;/font&gt;&lt;/div&gt;&lt;div style=&quot;font-size: 10px&quot;&gt;&lt;font color=&quot;#999999&quot; style=&quot;font-size: 10px&quot;&gt;&lt;br&gt;&lt;/font&gt;&lt;/div&gt;&lt;div style=&quot;font-size: 10px&quot;&gt;&lt;font color=&quot;#999999&quot; style=&quot;font-size: 10px&quot;&gt;&lt;br&gt;&lt;/font&gt;&lt;/div&gt;&lt;div style=&quot;font-size: 10px&quot;&gt;&lt;font color=&quot;#999999&quot; style=&quot;font-size: 10px&quot;&gt;&lt;br&gt;&lt;/font&gt;&lt;/div&gt;&lt;div style=&quot;font-size: 10px&quot;&gt;&lt;font color=&quot;#999999&quot; style=&quot;font-size: 10px&quot;&gt;&lt;b&gt;Tips&lt;/b&gt;&lt;/font&gt;&lt;/div&gt;&lt;div style=&quot;font-size: 10px&quot;&gt;&lt;font color=&quot;#999999&quot; style=&quot;font-size: 10px&quot;&gt;For whom are we creating value?&lt;/font&gt;&lt;/div&gt;&lt;div style=&quot;font-size: 10px&quot;&gt;&lt;font color=&quot;#999999&quot; style=&quot;font-size: 10px&quot;&gt;Who are our most important customers?&lt;/font&gt;&lt;/div&gt;&lt;div style=&quot;font-size: 10px&quot;&gt;&lt;font color=&quot;#999999&quot; style=&quot;font-size: 10px&quot;&gt;&lt;br&gt;&lt;/font&gt;&lt;/div&gt;&lt;div style=&quot;font-size: 10px&quot;&gt;&lt;font color=&quot;#999999&quot; style=&quot;font-size: 10px&quot;&gt;&lt;font style=&quot;font-size: 10px&quot;&gt;Mass Market,&amp;nbsp;&lt;/font&gt;Niche Market, Segmented,&amp;nbsp;Diversified, Multi-sided Platform&lt;/font&gt;&lt;/div&gt;&lt;div style=&quot;font-size: 10px&quot;&gt;&lt;br&gt;&lt;/div&gt;" style="rounded=0;whiteSpace=wrap;html=1;shadow=0;labelBackgroundColor=none;strokeColor=#e8edf0;strokeWidth=5;fillColor=#ffffff;fontSize=12;fontColor=#2F5B7C;align=left;verticalAlign=top;spacing=30;" parent="1" vertex="1">
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Awareness&lt;/font&gt;&amp;nbsp; &amp;nbsp;How do we raise awareness about our company’s products?&lt;/font&gt;&lt;/div&gt;&lt;div style=&quot;font-size: 10px&quot;&gt;&lt;font color=&quot;#999999&quot; style=&quot;font-size: 10px&quot;&gt;&lt;font style=&quot;font-size: 10px&quot;&gt;2. Evaluation&lt;/font&gt;&amp;nbsp; &amp;nbsp; How do we help customers evaluate our organization’s Value&amp;nbsp;&lt;/font&gt;&lt;/div&gt;&lt;div style=&quot;font-size: 10px&quot;&gt;&lt;font color=&quot;#999999&quot; style=&quot;font-size: 10px&quot;&gt;&amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp;Proposition?&lt;/font&gt;&lt;/div&gt;&lt;div style=&quot;font-size: 10px&quot;&gt;&lt;font color=&quot;#999999&quot; style=&quot;font-size: 10px&quot;&gt;&lt;font style=&quot;font-size: 10px&quot;&gt;3. Purchase&lt;/font&gt;&amp;nbsp; &amp;nbsp; &amp;nbsp;How do customers to purchase specific products and services?&lt;/font&gt;&lt;/div&gt;&lt;div style=&quot;font-size: 10px&quot;&gt;&lt;font color=&quot;#999999&quot; style=&quot;font-size: 10px&quot;&gt;&lt;font style=&quot;font-size: 10px&quot;&gt;4. Delivery&lt;/font&gt;&amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp;How do we deliver a Value Proposition to customers?&lt;/font&gt;&lt;/div&gt;&lt;div style=&quot;font-size: 10px&quot;&gt;&lt;font color=&quot;#999999&quot; style=&quot;font-size: 10px&quot;&gt;&lt;font style=&quot;font-size: 10px&quot;&gt;5. After sales &amp;nbsp; &amp;nbsp;&lt;/font&gt;How do we provide post-purchase customer support?&lt;/font&gt;&lt;/div&gt;" style="rounded=0;whiteSpace=wrap;html=1;shadow=0;labelBackgroundColor=none;strokeColor=#e8edf0;strokeWidth=5;fillColor=#ffffff;fontSize=12;fontColor=#2F5B7C;align=left;verticalAlign=top;spacing=30;" parent="1" vertex="1">
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```