text: I was expecting a documentary that focused on the tobacco industry in North Carolina. Instead I watched a man who rues the fact that his great grandfather lost his tobacco empire to the Duke family. And this went on and on. If Mr. McElwee's family had prevailed over the Dukes I doubt that Mr. McElwee would have any problems with the death toll caused by tobacco-related diseases. I grew up near the area where Mr. McElwee's family began it tobacco business ; I expected more than McEwee's continual focus on his family. I learned very little about the history of tobacco in the NC economy and the ramifications to the state's economy by tighter regulation of tobacco. The countless references to the movie "Bright Leaves" are out of place - So what if Gary Cooper played Mr. McElwee's great grandfather? Does the viewer gain any understanding of the role of tobacco in the North Carolina economy by the showing of old film clips of a fictionalized film? I didn't.