TEXT: """Decency is the new punk."" –  Jeffrey Uten  This quote is not mine, of course. I heard it at Michael Van Peel's show, where he shared his thoughts about 2015 with our clients and us. During his hilarious show he dropped this quote in. And it just stuck with me. Nowadays, the people being decent are those swimming against the stream. Take the politicians who let the war in Syria develop into a huge refugee crisis and who then jumped in to give an unsubstantiated opinion about the attacks in Paris. Meanwhile, it's the people who take action. Not to become famous or be seen, just because it's what they feel they need to do, the decent thing. And we see the same with brands, they are acting in an increasingly human way. What I'm talking about here is not doing good ostentatiously to polish their image, it's about helping for the sake of mankind. Like Huggies shipping a load of nappies to Calais, without making any fuss about it. They just do it because it's the right thing to do, and they don't shout about it. That's why I chose, 'Decency is the new punk.' It just rings true. #2015in10quotes #thisisLDV      Normal   0       21       false   false   false     EN-US   JA   X-NONE                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          /* Style Definitions */  table.MsoNormalTable 	{mso-style-name:""Table Normal""; 	mso-tstyle-rowband-size:0; 	mso-tstyle-colband-size:0; 	mso-style-noshow:yes; 	mso-style-priority:99; 	mso-style-parent:""""; 	mso-padding-alt:0cm 5.4pt 0cm 5.4pt; 	mso-para-margin:0cm; 	mso-para-margin-bottom:.0001pt; 	mso-pagination:widow-orphan; 	font-size:12.0pt; 	font-family:""Calibri"",sans-serif; 	mso-ascii-font-family:Calibri; 	mso-ascii-theme-font:minor-latin; 	mso-hansi-font-family:Calibri; 	mso-hansi-theme-font:minor-latin; 	mso-bidi-font-family:""Times New Roman""; 	mso-bidi-theme-font:minor-bidi; 	mso-ansi-language:EN-US; 	mso-fareast-language:EN-US;}       Normal   0       21       false   false   false     EN-US   JA   X-NONE                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          /* Style Definitions */  table.MsoNormalTable 	{mso-style-name:""Table Normal""; 	mso-tstyle-rowband-size:0; 	mso-tstyle-colband-size:0; 	mso-style-noshow:yes; 	mso-style-priority:99; 	mso-style-parent:""""; 	mso-padding-alt:0cm 5.4pt 0cm 5.4pt; 	mso-para-margin:0cm; 	mso-para-margin-bottom:.0001pt; 	mso-pagination:widow-orphan; 	font-size:12.0pt; 	font-family:""Calibri"",sans-serif; 	mso-ascii-font-family:Calibri; 	mso-ascii-theme-font:minor-latin; 	mso-hansi-font-family:Calibri; 	mso-hansi-theme-font:minor-latin; 	mso-bidi-font-family:""Times New Roman""; 	mso-bidi-theme-font:minor-bidi; 	mso-ansi-language:EN-US; 	mso-fareast-language:EN-US;}"