TEXT: 2019 Awards Venue - The name Old Sugar Distillery stems from both Madison's history of beet-sugar production and from the use of sugar as a base for many of the spirits crafted in-house. The distillery and tasting room, founded in 2010 by Nathan Greenawalt, is housed at 931 E. Main in the brown-brick, arched-roof building that for decades served the Madison community as a transportation hub.