ATTACHED TO THE COMMUNITY

Miss Kaaka decided to work with the Ngare Ndare forest Trust in Meru,this organisation had identified a need for marketing and she felt she could meet the requirements beside she loved tourism.This forest was established in 2002 by the local community to preserve and conserve the elephants offer nature trails among others.The idea was to grow into a successful tourist destination.
The conservancy wanted to improve its marketing efforts to help raise funds to ensure it was self sustaining.
Kaaka set up marketing campaigns for the local and international markets,she improved their bronchures and established a quarterly newsletter she set up or website among other.This had an immediate impsct on international interest in the organisation.It was also featured in the country's mainstream media raising its profile nationally.
All these have resulted to an increase in the number of visitors she feels proud and is happy with her efforts the number o fvisitors had tripled.Her effort has created a great impact to the community.

Location: MAUA, MERU, KENYA