Abstract:
Methods and systems for electronically forwarding an online gift are disclosed. The method permits a first recipient to forward a gift to a second recipient. Prior to shipment of the gift to the first recipient, the first recipient receives notice of the gift and may use a web browser communicating with a server to forward the gift to the second recipient by supplying contact information for the second recipient. The system includes a computerized network environment designed and configured to implement the claimed method. A computer readable medium containing instructions for implementation of the claimed method is further disclosed.

Description:
CROSS REFERENCE TO RELATED APPLICATION 
     This application is a continuation-in-part of U.S. patent application Ser. No. 09/348,198 filed on Jul. 6, 1999 and entitled “Methods and Systems for Electrically Accepting and Exchanging An Online Gift.” 
    
    
     TECHNICAL FIELD 
     This invention relates to systems for online gift exchanging and, more particularly, to systems for electronically forwarding an online gift from a first recipient to a secondary recipient prior to shipping the gift to the first recipient. 
     BACKGROUND OF THE INVENTION 
     Gift giving is typically a very personal experience. In the conventional gift marketplace, a gift giver travels from store to store and finally selects a gift from a variety of gift items to match the recipient&#39;s own personal desires and needs. Once the gift is selected by the gift giver and purchased from the store vendor, the gift giver presents the selected gift to the recipient. Upon discovering what the gift is, the recipient may be overjoyed with delight or may be less than satisfied with the gift selection. In many cases, the less than satisfied situation is because the gift giver did not completely understand or perceive the recipient&#39;s desires and needs. Thus, the recipient is forced to physically return the gift to the vendor in exchange for another gift or a gift certificate. 
     In the electronic or online gift marketplace, the gift giver is no longer required to physically travel from store to store. As a result, the gift giving process has become a bit easier in that electronic commerce, commonly called “e-commerce”, takes place across large data communications networks, such as the global Internet, and can be accomplished from one location using a single network device, such as a computer. Accordingly, in the electronic or online gift marketplace, the gift giver can search for the recipient&#39;s gift by browsing information at particular network locations (e.g., websites) using a conventional piece of software called a browser running on the computer. Many websites offer the ability for the gift giver to electronically purchase a gift item online. Once the item is selected online, a list of items selected to be purchased is usually maintained in what is commonly known as an online shopping cart. In such a situation, the gift giver can shop for and select the gift in a more efficient way. 
     However, the gains in shopping efficiency when conducted online are still coupled with the same exchange problems when compared to conventional shopping and gift giving. In an online situation, the recipient still must receive the gift and physically return it when they are not satisfied with the gift. In other words, a gift exchange still requires the recipient to get the gift and physically return it, resulting in continued inefficiencies. Additionally, if the recipient desires to forward the gift to another, the recipient is still required to physically receive the gift prior to forwarding it to the next recipient. 
     Accordingly, there is a need for a system that allows for efficient acceptance, exchange, and forwarding of an item, such as an online gift, that does not require the intended recipient to receive an undesired item prior to exchanging or forwarding the item. 
     SUMMARY OF THE INVENTION 
     Methods, systems and articles of manufacture consistent with the present invention overcome the shortcomings of existing systems by permitting efficient online acceptance and customized exchanging and forwarding of an online gift. The intended recipient of the online gift accepts, exchanges or forwards the online gift before the online gift is shipped from the gift&#39;s vendor. Methods, systems, and articles of manufacture consistent with the present invention, as embodied and broadly described herein, include a method for electronically forwarding an online gift from an intended recipient to a secondary recipient prior to shipping the online gift to the intended recipient. Order information related to the online gift is retrieved and displayed to the intended recipient. If the intended recipient wants to forward the online gift to the secondary recipient, contact information on the secondary recipient is received from the initial recipient so that the secondary recipient can then be notified about the online gift prior to physically shipping the online gift to the intended recipient. In this manner, the process of forwarding a gift is more efficiently accomplished. 
     In accordance with another aspect of the present invention, methods, systems, and articles of manufacture, as embodied and broadly described herein, describe a computer system within a networked environment for electronically forwarding an online gift prior to shipping the online gift from a vendor of the online gift to an intended recipient. The system has a memory storage device that maintains order information related to the online gift. The system also includes a processor, which is coupled to the memory storage device. The processor is operative to receive a request from the intended recipient. The request is typically the intended recipient&#39;s response to being notified about the online gift. The processor is also operative to retrieve order information related to the online gift from the memory storage device and then display the order information to the intended recipient. The processor is further operative to determine whether the recipient wants to forward the online gift to a secondary recipient. If the recipient wants to forward the online gift to the secondary recipient, the processor is also operative to receive contact information (such as the email address) related to the secondary recipient and notify the secondary recipient about the online gift. 
     In accordance with yet another aspect of the present invention, methods, systems, and articles of manufacture, as embodied and broadly described herein, describe a computer-readable medium, which contains instructions for electronically forwarding an online gift prior to shipping the online gift from a vendor of the online gift to an intended recipient. When the instructions are executed, a request is received from the intended recipient. The request is related to the online gift and is typically the intended recipient&#39;s response to being notified about the online gift. Next, order information related to the online gift is retrieved and displayed to the intended recipient. If the intended recipient wants to forward the online gift to a secondary recipient, contact information related to the secondary recipient is received before the secondary recipient is notified about the online gift. 
    
    
     BRIEF DESCRIPTION OF THE DRAWINGS 
     The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate an implementation of the invention. The drawings and the description serve to explain the advantages and principles of the invention. In the drawings, 
     FIG. 1, consisting of FIGS. 1A-1C, are computer screen shot illustrations showing online gift selection and online gift scheduling user interfaces consistent with an exemplary embodiment of the present invention; 
     FIG. 2, consisting of FIGS. 2A-2F, are computer screen shot illustrations showing online gift delivery and exchange user interfaces consistent with an exemplary embodiment of the present invention; 
     FIG. 3 is a block diagram of an exemplary networked system suitable for use with methods and systems consistent with an exemplary embodiment of the present invention; 
     FIG. 4 is a more detailed block diagram of an exemplary networked system of nodes suitable/for use with methods and systems consistent with an embodiment of the present invention; and 
     FIG. 5 is a flow chart illustrating typical steps for electronically exchanging an online gift prior to shipping the online gift consistent with an exemplary embodiment of the present invention. 
    
    
     DETAILED DESCRIPTION 
     Reference will now be made in detail to an implementation consistent with the present invention as illustrated in the accompanying drawings. Wherever possible, the same reference numbers will be used throughout the drawings and the following description to refer to the same or like parts. 
     Introduction 
     In general, methods and systems consistent with the present invention allow the recipient of an online gift (more generally referred to as a product or item) to accept the gift, exchange the gift for a substitute, or forward the gift to another recipient. This is advantageously done prior to shipping the gift to the intended recipient so that the intended recipient need not wait until the gift arrives nor must the intended recipient physically possess the gift to return, exchange it, or forward it to another recipient. 
     In more detail, a gift giver is a computer user who connects online to a gift server node in a computer network, such as the global Internet. In the embodiment described below, the gift giver accesses the gift server node as a website over the Internet using conventional browser software. While online with the gift server node (e.g. the gift server&#39;s website), the gift giver selects a product (more specifically an online gift) for the recipient from a variety of products supplied from one or more vendors. Once a product selection is made, the product selection (also characterized by order information) is sent to a queue on the gift server node while the recipient is notified of the product, typically via an electronic mail message. In response to the notification, the recipient then connects online to the gift server node, reads the product selection from the queue and determines whether to accept, exchange, or forward the product. 
     If the product is accepted, a fulfillment order is sent to a fulfillment queue and then transmitted to the product&#39;s vendor. If the product is to be exchanged, an electronic gift certificate is generated and a replacement product may be selected before a fulfillment order for the replacement product is transmitted to the replacement product&#39;s vendor. 
     Finally, if the intended recipient desires that they do not want the product but that they would like to send it to another recipient, the system gathers contact information on this other recipient before sending order information on the product to the gift server node&#39;s queue and notifying the other recipient. This is advantageous in that the intended recipient is able quickly and efficiently send a product, such as an online gift, to the other recipient without letting the other recipient know the product was initially for the intended recipient. 
     User Interface 
     An embodiment of the present invention uses the multimedia-rich World Wide Web (www) portion of the Internet to access the gift server node. FIGS. 1 and 2 are a series of computer screen shot illustrations showing a user&#39;s perspective of an online gift selection, gift scheduling, gift acceptance and exchange that is consistent with an embodiment of the present invention. Referring now to FIG. 1, a window  100  is illustrated that is used when connecting with the gift server node. The window  100  is typically controlled by a conventional software application called a browser software application (not shown) and has conventional menu selections  105 , iconic buttons  110  and an address field  115 . Example browser software applications include Microsoft EXPLORER from Microsoft Corporation and Netscape NAVIGATOR from Netscape Corporation. 
     In order to connect to the gift server node, the user enters address information associated with the gift server node into the address field  115 . In the exemplary embodiment, the user enters a conventional uniform resource location (URL), such as http://www.bluerockave.com. into the address field  115  in order to establish an electronic or online connection to the gift server node at that network address. One skilled in the art will realize that such a URL is used to interrogate nameservers on the network to determine the appropriate IP address associated with the gift server node. 
     Once the online connection to the gift server node has been established, the user&#39;s computer and the gift server node communicate with each other so that gift information is displayed in a content area  120  of window  100 . In the exemplary embodiment, content area  120  includes multimedia graphics and text related to topics such as recipient selection, gift ideas, gift selection and gift scheduling. For example, content area  120  of window  100  includes gift ideas for a person&#39;s birthday. The person intended to be the recipient of such a gift is identified in recipient field  128 . In the exemplary embodiment, contact information associated with the recipient is also entered, such as the recipient&#39;s electronic mail address. In other embodiments, it is contemplated that the contact information may include a telephone number, facsimile information, a street or postal address, or any other kind of information on how to contact the recipient. In summary, the contact information is used by the gift server node to notify the recipient of their gift prior to placing the order for the gift with the vendor. 
     A variety of gift items from one or more gift vendors are displayed in the content area  120  for selection. In the example, one such gift item appears for selection as a graphical representation  125  of a set of earrings from Neiman Marcus (a vendor). If the user positions a pointing device, such as a mouse cursor, over the earring representation  125 , more information about the earrings will be displayed as shown in FIG.  1 B. 
     Referring now to FIG. 1B, additional information about the earrings is displayed in content area  120 . If the user (i.e., the gift giver) thinks that the earrings will make an appropriate gift for the recipient, the user enters a quantity amount in field  135  and positions the pointing device over a button  130  to add the gift item to the user&#39;s “shopping bag.” In this manner, the user can select one of the gift items from a variety of gift items from one or more vendors. 
     In the exemplary embodiment, the user can select how to fulfill and deliver the gift selection. In other words, the user can select either (1) an exchangeable fulfillment option, preferably called an EXPRESS GIFT™ service fulfillment option, that allows the recipient to easily and efficiently exchange the gift or (2) a direct order fulfillment option where the selected gift is sent directly to the recipient without allowing the recipient to exchange it prior to shipping the gift. This gift process can be done for current gift giving events, such as a recent birthday or anniversary, as well as scheduled for future events. FIG. 1C illustrates an exemplary display of scheduled gift events, such as gift selections for multiple recipients related to future birthdays and holidays. 
     As previously mentioned, when the exchangeable fulfillment option is selected, the user is able to create an online exchangeable gift for the recipient that can be forwarded to another recipient if so desired by the initial recipient. Additionally, the gift selection and notification can be customized with features, such as a including a special or personalized multimedia message and multimedia greeting along with information about the selected gift. Typically, the recipient receives notification through electronic mail that a gift selection has been made for them. The notification may include instructions to connect to the gift server node, such as “Click on this Link to find out more about your gift.” 
     In one embodiment, the recipient may be automatically associated with the appropriate gift order information due to an identifier associated with the recipient. In such a situation, the gift server node automatically determines it is the recipient who has connected to it from the recipient&#39;s network ID or recipient&#39;s IP address that is part of any message being sent from the recipient to the gift server node. Thus, in this embodiment, the identifier is any information (such as the recipient&#39;s network ID or IP address) that is automatically determinable by the gift server node to identify the recipient and match it with the appropriate gift order information. 
     In another embodiment, the identifier may be a predetermined name, number, code, or any other type of identification information provided by the gift server node in the notification associated with the order information intended for the recipient. Thus, if the recipient later connects to the gift server node and the recipient manually provides the identifier back to the gift server node, the gift server uses the identifier to obtain the order information intended for the recipient. Typically, the identifier is simply the recipient&#39;s electronic mail address or a predetermined order confirmation number. For example, the recipient may receive the notification (which includes the identifier, e.g., an order number, to be used when claiming the online gift), later connect to the gift server node and enter the identifier within a text field so that the gift server can search for and find the appropriate order information associated with the recipient. 
     At this point, the gift server node reads the appropriate order information from the gift queue and displays it to the user. For example, the recipient may be Mom who receives an electronic mail notification on behalf of her daughter, Kelly. FIG. 2A is a computer screen shot illustration of what the recipient (Mom) would see after connecting to the gift server node and the appropriate gift information is read from the gift queue and displayed on the screen of her computer. 
     Referring now to FIG. 2A, the EXPRESS GIFT™ service summary page is displayed illustrating a summary of information related to the gift selection for Mom. Aside from being able to view information about the selected gift using a present icon  142 , the EXPRESS GIFT™ service summary page provides a special audio message from the gift giver (Kelly) using a photo icon  140  along with a special greeting using a card icon  141 . As a result, when the recipient (Mom) positions the mouse cursor over photo icon  140 , content area  120  is updated as shown in FIG.  2 B. 
     Referring now to FIG. 2B, the gift server node provides the recipient (Mom) with a special message, such as an audio and/or video clip singing a traditional “Happy Birthday” tune for the recipient. When the recipient (Mom) positions the mouse cursor over card icon  141 , content area  120  is updated as shown in FIG.  2 C. 
     Referring now to FIG. 2C, a multimedia greeting card  143  is illustrated that has been customized for the recipient. Upon clicking on greeting card  143 , the greeting card  143  opens and content area  120  is updated as shown in FIG.  2 D. 
     Referring now to FIG. 2D, the inside of greeting card  143  is now displayed to the recipient (Mom). In this example, the greeting card  143  opens up to reveal a personalized birthday message from the gift giver (Kelly) that was created during the gift selection process. Next, when the recipient (Mom) positions the mouse cursor over present icon  142 , content area  120  is again updated as shown in FIG.  2 E. 
     Referring now to FIG. 2E, the selected gift is graphically shown to the recipient along with product details associated with the selected gift. In the example, the selected earrings from Neiman Marcus are shown in content area  120  as being the selected gift for the recipient (Mom). If the recipient wants to keep the selected gift, the recipient selects an “ACCEPT” button  144  within content area  120  and an order for the selected gift is transmitted electronically to the vendor for shipment to the recipient. However, if the recipient determines they are not satisfied with the selected gift, the recipient selects an “EXCHANGE” button  145  and content area  120  is changed to allow the recipient to either select a replacement gift as shown in FIG. 2F or a gift certificate for one or more of the vendors associated with the gift server node. This advantageously allows for the gift to be very efficiently exchanged online and with a great degree of flexibility prior to placing a fulfillment order with the actual vendor or shipping the product from the vendor. This reduces the previously required time, effort and cost involved with physically receiving, physically returning the gift, and selecting a replacement gift. 
     Additionally, if the intended recipient determines they would rather forward the selected gift to another recipient, the recipient selects a “FORWARD” button (not shown) and content area  120  is changed to allow the initial recipient to enter contact information related to the other recipient (also called a secondary recipient). In this manner, the intended recipient can quickly and cleverly pass on the selected gift to the other recipient without letting the other recipient know the selected gift was supposed to be for the intended recipient. 
     The intended recipient also has the ability to automatically send the gift giver a thank you note reply by selecting the “THANK YOU NOTE” button  146 . In the exemplary embodiment, the thank you note is preferably an electronic mail message from the intended recipient to the gift giver. However, it is contemplated that such a thank you note could be any other type communication, such as an automated telephone call, a facsimile message, a post card, a computer generated letter or a telegram. Additionally, if the intended recipient forwards the selected gift to another recipient, the other recipient can send such a thank you note to the intended recipient. 
     Furthermore, the recipient has the ability to get more information about the selected gift by selecting a “GIFT INFO” button  147  from within the contact area  120 . The existing information being shown, such as the information shown about the earrings in FIG. 2E, may not be enough for a recipient to decide whether to accept or exchange the selected gift. In the exemplary embodiment, the additional information may be stored for retrieval in a database of product information. Once more information is presented to the recipient on the selected gift, then the recipient may be able to make an informed decision on whether to accept the selected gift, exchange it or forward it to another recipient. 
     Network Operating Environment 
     In the context of the above discussion about how an embodiment of the present invention is used from a user&#39;s perspective, an embodiment of the present invention is further described below as being implemented within a data communications network of interconnected nodes. FIG. 3 depicts an exemplary networked system  300  suitable for practicing methods and implementing systems consistent with the present invention. 
     Referring now to FIG. 3, network system  300  includes a user computer system  310  connected as a node on a network  320 , such as a Local Area Network, Wide Area Network, or the Internet. The user computer system  310  (also called a user node or customer node) is connected via network  320  to a gift server computer system  330  (also called a gift server node). 
     Gift server computer system  330  is preferably configured as a website server for network  320 . Gift server computer system  330  contains a memory storage device called main memory  331 , a secondary memory storage device  332 , and a processor  333 , each of which is electronically coupled to the other parts of computer system  330 . In an exemplary embodiment consistent with the present invention, gift server computer system  330  is typically implemented as a SPARC™ server computer manufactured by Sun Microsystems of Mountain View, Calif. Further details regarding the SPARC™ computer architecture of such a server can be found in a number of texts, including the SPARC™ V9 Reference Manuals available from SPARC International of Menlo Park, Calif., which are hereby incorporated by reference. However, one skilled in the are till realize that other computers or network devices may also be used to implement system  330 . 
     In gift server computer system  330 , main memory  331  contains an operating system  334 , typically implemented using the SOLARIS operating system distributed by SunSoft and associated with Sun Microsystems. One skilled in the art will be familiar with multi-tasking and multi-threaded operating systems such as the SOLARIS operating system. Further details regarding the SOLARIS operating system can be obtained from SunSoft or through the numerous commercially available references on the subject. 
     Main memory  331  in gift server computer system  330  also contains other program modules and data structures for use when serving as a website server in accordance with an embodiment of the present invention. For example, main memory  331  contains several memory data structures (referred to as queues  335 ), a gift program module  336 , and a database  337 , each of which are used when interacting with user node  310 . Essentially, the gift program module  336  is responsible for communicating with the user node  310  (preferably using conventional http protocol) and providing gift-related content (as illustrated in FIGS. 1A-1C and  2 A- 2 F) to the user node  310 . Additionally, the gift program module  336  is responsible for receiving gift selection information, recipient content information, payment information and other data from the user so that gift information is either stored in a queue to present to the recipient or transmitted directly to a vendor node  340 . Information about each kind of gift item is normally stored in database  337  for use by gift program module  336  during gift selection or when the recipient desires more information regarding a particular gift item. 
     In summary, program module  336 , queues  335 , and database  337  are used to service website inquiries from user node  310  and prepare to fulfill and complete the gift transaction. This is normally accomplished either by directly transmitting an order to vendor node  340  or by storing the gift information in a gift queue. This allows the recipient to connect to the gift server computer system  330  and to accept or exchange the gift identified in the gift queue prior to transmitting the fulfillment order to vendor node  340 . 
     Conceptually, there are many nodes connected to network  320  through which the gift giver and the recipient can gain access to gift server computer system  330 , In order to avoid confusion, only one user node is shown in FIG.  3 . However, one skilled in the art will quickly realize that the gift giver and the recipient may both use the same node to access the gift server computer system  330  or may use entirely different nodes (not shown). 
     Furthermore, if the recipient elects to send a thank you reply (such as when the recipient selects the “THANK YOU NOTE” button  146  in FIG.  2 E), gift server computer system  330  can formulate an electronic message to be sent to the recipient via the network  320 . 
     One skilled in the art will also realize that the gift program module  336  may be implemented in a variety of ways, such as using commercially available Website server software such as BroadVision software, using custom object-oriented code written in the C++ programming language or using applets written in the Java™ programming language, or may be implemented as a hardwired application specific integrated circuits (ASIC) custom designed just for this purpose. Additionally, one skilled in the art will realize that gift program module  336  may be implemented as a single code section or a variety of distinct code elements that functionally interrelate with each other to accomplish the described tasks. 
     Moreover, one skilled in the art will appreciate that all or part of systems and methods consistent with the present invention may be stored on or read from other computer-readable media, such as secondary storage devices, like hard disks, floppy disks, and CD-ROM; a carrier wave received from the Internet; or other forms of computer-readable memory, such as read-only memory (ROM) or random-access memory (RAM). Finally, although specific components of gift server computer system  330  have been described, one skilled in the art will appreciate that a data processing system suitable for use with the exemplary embodiment may contain additional or different components, such as multiple processors, routers or subnetworks and a variety of input/output devices. 
     FIG. 4 is a block diagram of a more detailed networked system of interconnected nodes suitable for use with methods and systems consistent with an embodiment of the present invention. Referring now to FIG. 4, the detailed network system  400  is similar to network system  300  but implements certain components differently. For example, user node  310  is illustrated in FIG. 4 as including a variety of different user nodes. These different user nodes include a laptop computer  402 , a conventional desktop personal computer  404 , and a personal digital assistant (PDA)  406 . Each of these user nodes has access to the Internet  412 . In this manner, each of the user nodes can be used by a gift giver to connected to the gift server computer system  330  through the Internet  412 . 
     While user node  310  graphically encompasses all three types of users nodes (laptop, desktop, and PDA), it is to be understood that a gift giver and a recipient need only use one of these to access the Internet  412  in accordance with an embodiment of the present invention. 
     Using the same example in this more detailed hardware environment, the gift giver user (Kelly) may connect to the Internet  412  using the desktop personal computer  404  and conventional browsing software (not shown). Upon entering the URL address of the gift server computer system  330  into address field  115 , a message is sent over the Internet  412  to gift server computer system  330  in order to establish a connection with system  330 . 
     While gift server computer system  330  may be implemented as a single computer (as described in FIG.  3 ), gift server computer system  330  may also be implemented as a more complex system of interconnected computing and networking components that cooperatively operate to service inquiries from the Internet  412 . As illustrated in FIG. 4 in this later type of configuration, gift server computer system  330  is preferably made up of a router  431 , a load balancing server  432 , and a predetermined number of redundant web servers  433   a - 433   c . The message arrives from the user node (e.g., the desktop computer  404 ) and is typically sent to router  431  where it is forwarded to load balancing server  432 . Load balancing server  432  determines which of the web servers  433   a - 433   c  is least loaded and then sends the message to that web server (e.g., web server  433   a ). In the exemplary embodiment, each of the web servers are preferably implemented using SPARC™ server computers from Sun Microsystems running BroadVision web hosting software. In this manner, a connection is established between the user node (e.g., the desktop computer  404 ) and the gift server computer system  330 . 
     To provide the appropriate website content (similar to that illustrated in FIG.  1  and FIG. 2) to the user node, gift server computer system  330  also preferably includes an FDDI ring  434  having connections to each of the web servers  433   a - 433   c . A disk array  435  and a predetermined number of redundant database servers  436   a - 436   b  are also connected to the FDDI ring  434 . The disk array  435  functions as secondary memory storage and the database servers  436   a - 436   b  operate to maintain and provide information, such as descriptions and information on gift items, to the web servers  433   a - 433   c  as needed. In the exemplary embodiment, each of the database servers  436   a - 436   b  are preferably SPARC™ server computers from Sun Microsystems running conventional database software from Oracle. 
     While FIG. 4 illustrates using three web servers and two database servers, one skilled in the art will recognize that the actual number of such servers is empirically determined according to performance criteria. Thus, the appropriate number of each server will depend upon a variety of performance factors, such as how often user nodes send messages to gift server computer system  330  and how many different gift items and other content needs to be available for the website hosted by gift server computer system. 
     Thus, in the birthday gift example, the message is routed to web server  433   a  which responds by sending gift selection information back to the desktop personal computer  404 . The display on the desktop personal computer  404  displays a window similar to window  100  in FIG.  1 A and includes information on possible gift selections in content area  120 . If information on additional gift items is needed, web server  433   a  typically searches its own local memory for such information or sends a database request to one of the database servers  436   a  for the additional information. 
     After a gift has been selected and the gift giver has provided contact information for the recipient (such as an electronic mail address for the recipient), web server  433   a  typically sends a notification message to the recipient. At that point, the recipient may use any of the user nodes (such as the laptop  402 ) to check their electronic mail messages and will find the notification in their electronic mail inbox. The recipient then connects to the gift server computer system  330  through the Internet  412  and either manually provides an identifier to the web server  433   a  or the web server  433   a  automatically determines the identifier that links or associates the recipient with the appropriate order information on the selected gift, such as the information displayed in content area  120  in FIG.  2 A. 
     At this point, the user is able to accept the selected gift, exchange it for a replacement gift item from the same vendor, exchange it for a replacement gift item from a different vendor, exchange it for an electronic gift certificate from one or more vendors, or forward the selected gift to another recipient. If additional information is requested by the recipient, web server  433   a  can search its local memory or request such information from one of the database servers  436   a - 436   b.    
     An electronic gift certificate is essentially an electronic representation for an actual gift certificate that will be mailed out, but can also be considered a method of payment. For example, if the selected gift is a conventional gift certificate from a particular vendor and the recipient desires to exchange this for an actual product, the gift server computer system  330  generates an electronic gift certificate and then allows the recipient to select the replacement gift from one of the many other vendors associated with the system  330 . In this manner, the electronic gift certificate is similar to a form of currency or payment. If the replacement gift costs less than the original gift, another electronic gift certificate is generated for the difference amount. Furthermore, the recipient is able to designate if only one gift certificate should issue for one of the vendors or if multiple gift certificates in predetermined amounts should issue from a selected group of vendors. This provides yet another level of customized and efficient gift exchange and replacement. 
     In summary, the exchange and forwarding process is advantageously accomplished through interactions with the user node (e.g., laptop  402 ) and gift server computer system  330  (e.g., web server  433   a ) prior to any fulfillment order being issued or transmitted from system  300  to vendor node  340  and prior to any product (actual product item or actual gift certificate) shipping from any vendor to the recipient. One skilled in the art will recognize that the transmission of such a fulfillment order may take place in a variety of manners, such as through a message sent directly between the gift server computer system  330  and the vendor node  340  via electronic data interchange (EDI) on a dedicated communications line or through a message sent out over the Internet  412 . 
     Additionally, a thank you reply may be generated within web server  433   a  and transmitted from web server  433   a  to the gift giver (e.g., on the desktop personal computer  404 ) on behalf of the recipient. 
     Online Gift Exchanging Process 
     Further details on steps of an exemplary method in accordance with an embodiment of the present invention for accepting and exchanging a gift online prior to shipping the gift will now be explained with reference to the flow chart of FIG.  5 . 
     Referring now to FIG. 5, the method  500  begins at step  502  where the user or gift giver enters the site. In the exemplary embodiment, the user or gift giver uses one of the user nodes and conventional browser software to access the gift server computer system  330  in order to enter the website. At step  504 , the user views product details, such as the information presented in content area  120  as shown in FIG.  1 A. 
     At this point, the user selects a gift from the various gifts available and now must determine how to send the gift (also called fulfillment options for the gift). At step  506 , if the user selects an exchangeable fulfillment option (preferably called an EXPRESS GIFT™ service fulfillment option), step  506  proceeds to step  510 . Otherwise, the user has selected a direct order fulfillment option and step  506  proceeds directly to step  508  where the order of gift information is sent to a fulfillment queue (i.e., one of the queues  335  in main memory  331  of system  300 ). In the exemplary embodiment, the order waits within the fulfillment queue to be placed into a message to be sent to vendor node  340  so that the vendor can ship the gift directly to the recipient. 
     At step  510 , the user has selected the exchangeable fulfillment option (preferably called an EXPRESS GIFT™ service fulfillment option) and at step  512  the user is able to select customization options. For example, the user may want to customize or personalize delivery of the gift by adding an audio and/or video message to announce the greeting or add a personalized text message (such as a personally annotated and animated online greeting card). 
     At step  514 , the user (the gift giver) provides payment information, such as the user&#39;s credit card information or a reference to a specific gift certificate that was issued to the user in the past. At step  516 , the user provides contact information on the recipient. This typically includes the recipient&#39;s name and electronic mail address. However, such contact information can also include other types of information such as a street address, postal address, a telephone number, or facsimile number. 
     After step  516 , the method  500  performs steps  518  and  520 . Preferably, these steps are performed concurrently. However, in other embodiments of the invention, these steps can be performed sequentially in any order. At step  518 , the gift server computer system generates a notification for the recipient based upon the contact information entered in step  516 . In the exemplary embodiment, an electronic mail message is transmitted from gift server computer system  330  to the recipient&#39;s electronic mail address on behalf of the gift giver. Typically, the notification includes instructions on how to connect to the gift server computer system  330  and claim the selected gift. In one embodiment, a specific identifier is not typically included in the notification because the gift server computer system  330  is able to automatically determine an identifier linking the recipient to the appropriate order information. However, in another embodiment, an identifier is typically included with the notification so that the recipient can later provide it to the gift server computer system  330  so to associate the recipient with the appropriate order information. 
     At step  520 , the order information related to the selected gift is stored in part of the gift server computer system&#39;s memory. This part of the memory is one of queues  335  and is preferably referred to as a gift queue. 
     At step  522 , the recipient receives the notification and clicks on a link to connect with the gift server computer system and “pickup” the selected gift. In the exemplary embodiment, the notifications typically inform the recipient to click on a hyperlink (associated with the website served by the gift server computer system  330 ) within the electronic mail notification message. When the hyperlink is clicked, contact with the gift server computer system is initiated through the recipient&#39;s browsing software. 
     Once contact is established, the recipient&#39;s gift order information is retrieved from the gift queue in memory at step  524 . In the exemplary embodiment, this is similar to the viewing the EXPRESS GIFT™ service summary page as illustrated in FIG.  2 A. At step  526 , the recipient views the multimedia greeting message, greeting card and gift as shown in the exemplary embodiment by FIGS. 2B-2E. 
     At step  528 , if the recipient selects to accept the gift, step  528  proceeds to step  540 . At step  540 , if the recipient is satisfied with the existing order options (such as product options or shipping options), step  540  proceeds to step  508  where the order is sent to the direct fulfillment queue for transmission to the appropriate vendor. Otherwise, step  540  proceeds to step  542  where the existing order is advantageously modified by the recipient prior to shipping of the product from the vendor. After step  542 , the modified order is sent to the direct fulfillment queue for transmission to the appropriate vendor. 
     As previously mentioned, if the recipient selects to forward the gift, the recipient makes the selection and provides contact information related to the secondary recipient. If the intended recipient also desires to change or alter any option related to the gift (i.e., any product option or any shipping option), the intended recipient may input these changes as revisions to the initial order so that the gift (including the desired product options and shipped in the appropriate manner) is forwarded to the secondary recipient in a desired configuration. Furthermore, if revisions to the initial order by the intended recipient cause addition costs to be incurred, payment information is solicited by the system from the intended recipient so that the correctly configured item is forwarded with the desired options. 
     If the recipient has selected to exchange the gift, step  528  proceeds to step  530 . At step  530 , an electronic gift certificate is generated and presented to the recipient. At step  532 , if the recipient uses the electronic gift certificate to select or purchase a replacement gift item in the current online session, step  532  proceeds to step  536  where a new order is created and then sent to the direct fulfillment queue at step  508 . 
     Further, as previously mentioned, if the replacement gift item is for a lesser cost than the initially selected gift, then another electronic gift certificate may be generated and redeemed in a customized manner. This allows the recipient to select whether a single gift certificate is desired or multiple gift certificates are desired from one or more vendors associated with the gift server computer system. For example, the recipient may select a replacement gift from vendor A and two different gift certificates from vendor B and vendor C all in one transaction and prior to shipping of any product. 
     However, if the recipient can&#39;t decide or wants to put off the decision for a replacement gift (and does not want an actual gift certificate to issue from a vendor), step  532  proceeds to step  534  where the electronic gift certificate is stored in memory until the recipient&#39;s next session or connection with the gift server computer system  330 . 
     The foregoing description of embodiments of the invention has been presented for purposes of illustration and description. It is not exhaustive and does not limit the invention to the precise form disclosed. Modifications and variations are possible in light of the above teachings or may be acquired from practicing of the invention. For example, the described implementation includes a particular network configuration but the present invention may be implemented in a variety of data communication network environments using software, hardware or a combination of hardware and software on the gift serving node to provide the accepting and exchanging functionality. Furthermore, systems consistent with the present invention are applicable when executing programs written in all types of computer programming languages, including the Java™ programming language and the C++ programming language. 
     Therefore, the scope of the invention is defined strictly by the claims and their equivalents.