Abstract:
Enables self-serving consumer to indicate their personal element of unsatisfied demand for a particular product so they are alerted to modified supply (promotional information) for the product. Potential buyers communicate the store of product observation and a product of interest to a communications host. The store and product information, together with a return address for responsive communications concerning the store and the product, is stored in a database. A seller interested in demand at their establishment could access the database and retrieve aggregate buyer-segmented product demand information for the consumer they target. The seller could design incentive schemes more effectively and communicate promotional information to the potential buyer via the communications host. The communication is highly targeted, enhances economic communication of unsatisfied demand and delivers promotional advertising information to self-targeted consumers with protection from unsolicited seller spam.

Description:
CROSS-REFERENCE TO RELATED APPLICATIONS 
       [0001]    This is a division of application Ser. No. 12/286,379, Filed 2008 Sep. 29 and now pending, to the non-elected species of an election requirement. This is also a Continuation-in-Part of application Ser. No. 12/286,379, Filed 2008 Sep. 29 by the present inventor. This application claims the benefit of U.S. Provisional Patent Application Ser. No. 61/127,402 filed 2008 May 13 and Disclosure Document 606960 filed 2006 Oct. 2. 
     
    
     STATEMENT REGARDING FEDERALLY SPONSORED RESEARCH OR DEVELOPMENT 
       [0002]    Not Applicable 
       REFERENCE TO SEQUENCE LISTING, A TABLE, OR A COMPUTER PROGRAM LISTING COMPACT DISC APPENDIX 
       [0003]    Not Applicable 
       FIELD OF THE INVENTION 
       [0004]    In preferred aspects, this invention relates to methods for electronically communicating economic information regarding unsatisfied demand and modified supply of goods. More specifically, highly targeted promotional information responsive to a request for that information. 
       BACKGROUND OF THE INVENTION 
       [0005]    Resource:  The New Institutional Economics—Texas A &amp; M University Press  “The emphasis now is on enlarging the scope of standard micro theory by taking account of previously neglected features of the economic system. In order for an exchange between two parties, it is necessary that the two search each other out, which is costly in terms of time and resources. If the search is successful and the parties make contact they must inform each other of the exchange opportunity that may be present, and the conveying of such information will again require resources. If there is a potential bargain to be struck, some costs of decision making will be incurred before terms of a trade can be decided on. Then there is implementation and notification to the consumer. 
         [0006]    The core problem of the economic organization of society is that of facing and dealing with uncertainty. Primary uncertainty is of a state contingent kind arising from random acts of nature and unpredictable changes in consumer preferences. The secondary uncertainty arises from ‘lack of communication’. Obviously prices do not vary at every moment which there is a change in the demand or supply, but what is the right interval for renegotiation or change in price? The supplier is prepared, indeed desires, to make future revisions that both parties would have agreed to if the true state of demand and supply was readily known. If appropriate decisions are to be taken, suppliers must not only have access to certain types of strategic information but have confidence the information received is reliable. The absence of reliable information in the system tends to prevent the attainment of a superior allocative solution. Given this understanding, the next step is to explore some new arrangements designed to overcome the information problem and reduce allocative inefficiencies. 
         [0007]    The group incentive mechanism typically assumes that suppliers are unable to foresee the characteristics or the thought process of the consumer whom they target. This inability leads to complications in the design of incentive schemes. However in reality, it is often not the case that consumer demands are really unobservable; rather, they may be very costly to observe. One may choose to model high-costs actions as being infeasible actions, but in doing so, one may miss some interesting phenomena. Simply because information gathering is traditionally costly for suppliers does not mean it is costly to everyone. With the right incentive the self-serving consumer is in the perfect position to help monitor themselves. Information suppliers want can be enticed from self-serving man with a reward for participation.”—Paraphrased For Emphasis— 
       DESCRIPTION OF PRIOR ART 
       [0008]    Resource: 12 th    Edition Economics—McGraw - Hill  With reference to  FIG. 4-1 , prior art concerning “The Circular Flow of Output and Income”. This model implies a complex, interrelated web of decision making and economic activity. The preferences of buyers and sellers are registered on the demand side and the supply side of various product markets. Consumers, unrestrained by government and with incomes from the sale of resources spend their dollars on those goods they are most willing and able to buy. These expenditures are “dollar votes” by which consumers communicate their wants through the demand side of the product market. The problem which exists in this state of technology is the “wall of uncertainty”. This uncertainty results from a lack of buyer demand information communicated to the seller absent from purchase in the product market (unsatisfied demand). 
         [0009]    Ultimately buyers and sellers share the common goal of consumption. To improve the desired result, unsatisfied demand should receive an account of modified supply. Interrelationships will not occur by accident or by fiat. Positive organizational mechanisms should be put into place to pursue interrelationships and to ease inherent coordination and communication difficulties in making them work. At the same time technology is creating interrelationships, it is also reducing costs of exploiting them. The ease of communication has increased just as dramatically as its cost has fallen. By using novel ways of interacting, we will find a whole new set of commercial structures to which we can choose to belong. 
         [0010]    Targeted promotional advertising of products is more cost effective than mass advertising. Information delivered directly to a consumer who may be interested in a particular product is one way to utilize technology for targeted communication purposes. However, no system is in place that enables consumers to target a particular seller, upon observation of an item of interest, with information concerning an opportunity for exchange that exists. A method which enabled the self-serving consumer to indicate their personal element of demand for a specific product from a particular store, so they would be alerted to modified supply or new promotional information for the desired product from that store, would be highly effective. The seller&#39;s analysis of reliable buyer-segmented product demand concerning the consumer they target would minimize uncertainty, eliciting appropriate incentive schemes and attainment of a superior allocative solution. Targeted delivery of modified supply or promotional advertising information to the consumer with protection from unsolicited seller spam in this transaction is very desirable. 
         [0011]    The solution has a social base, a technological plan and some basic economic philosophy to coordinate the economic activities of large numbers of individuals and businesses with Ready to Implement Technology (RIT). The NABST Market Mechanism (Notification And Bargaining Sales Tool) is an elaborate communication system through which numerous individual free choices of buyers and sellers are recorded, summarized and properly balanced against one another. The NABST ultimately serves as a mechanism for enhancing economic communication and exchange. A new buyer approach improves access to a seller&#39;s promotional information while forward integration of price research enhances buyer convenience. The cost of a product includes not only financial costs but also time and convenience costs. The costs of time reflect the opportunity costs of using it elsewhere. Buyer value results from lowering any of these costs. A new seller approach improves access to the buyer while every point of contact represents an opportunity to influence the perception of a firm and imparts value. 
       BRIEF SUMMARY OF THE INVENTION 
       [0012]    Potential buyers communicate the store of product observation and a product of interest to a communications host. The store and product information, together with a return address for responsive communications concerning the store and product, is stored in a database. A seller interested in demand at their establishment could access the database and retrieve aggregate buyer-segmented product demand information for the consumer they target. The seller is able to design incentive schemes more effectively and communicate promotional information to the potential buyer via the communications host. 
         [0013]    In this method, there is communication concerning an exchange opportunity between two parties. Supply does sellers little good unless it can be matched with some corresponding demand. Unsatisfied consumer demand information is observable and communicated to the proper seller. New promotion information is properly targeted back to the potential buyer, who in effect is requesting to be notified of modified supply or new promotion information for the product under consideration. 
     
    
     
       BRIEF DESCRIPTION OF THE SEVERAL VIEWS OF THE DRAWING 
       Unsatisfied Demand Information 
         [0014]      FIG. 1-0  depicts the (A) code and (B) image which may comprise the “NAB-IT ID”. 
           [0015]      FIG. 1-1  depicts a buyer-side observation of a seller-side solicitation which includes instructions for submitting unsatisfied demand information to the host (NABST) for monitoring. 
           [0016]      FIG. 1-2  depicts buyer-side input of unsatisfied demand using a cellular device enabled with (A) MMS protocol or (B) SMS protocol. 
           [0017]      FIG. 1-3  depicts host decoding and translation of “NAB-IT ID” prompting buyer-side confirmation of unsatisfied demand for data integrity. 
           [0018]      FIG. 1-4  depicts a host request for buyer-side input confirming unsatisfied demand using (A) SMS protocol or (B) web-enabled device. 
           [0019]      FIG. 1-5  depicts host database population of confirmed unsatisfied demand comprising at least return address information, store ID information and product ID information. 
           [0020]      FIG. 1-6  depicts (A) host information processing for seller-side import and a seller-side observation of (B) aggregate unsatisfied demand or (C) regional unsatisfied demand for a particular product. 
           [0021]      FIG. 1-7  depicts process of unsatisfied demand information from a potential buyer to a seller in accordance with an embodiment of the invention. (Unsatisfied Demand Summary) 
         Modified Supply Information 
         [0022]      FIG. 2-0  depicts a seller-side observation of (A) aggregate unsatisfied demand, (B) regional unsatisfied demand for a particular product and (C) satisfied demand. 
           [0023]      FIG. 2-1  depicts a seller-side data management system with a scheduled implementation of a new promotion. 
           [0024]      FIG. 2-2  depicts (B) host database population of modified supply comprising at least store ID information, product ID information and new promotion information. 
           [0025]      FIG. 2-3  depicts record of unsatisfied demand associated to record of modified supply in the host (NABST) database and new promotion information forwarded to the potential buyer as a responsive communication. 
           [0026]      FIG. 2-4  depicts population of new promotion information into a consumer alert template. 
           [0027]      FIG. 2-5  depicts a buyer-side observation of modified supply information in a consumer alert received on (A) cellular device in SMS protocol and/or (B) web-enabled device. 
           [0028]      FIG. 2-6  depicts process of modified supply information from a seller to a potential buyer in accordance with an embodiment of the invention. (Modified Supply Summary) 
         Product Market R&amp;D Information 
         [0029]      FIG. 3-0  depicts a buyer-side observation of (A) temporary password for web services and (B) login on a web-enabled device. 
           [0030]      FIG. 3-1  depicts buyer-side input of (A) user profile information and (B) database record of buyer demographic as populated by the user profile. 
           [0031]      FIG. 3-2  depicts buyer-side input of (A) preference information indicating criteria for SMS alert (B) database record of buyer perceived value as populated by the SMS alert preference and (C) aggregate perceived value for a particular product. 
           [0032]      FIG. 3-3  depicts buyer-side input of (A) closure survey information and (B) database record of buyer resolution as populated by the closure survey. 
           [0033]      FIG. 3-4  depicts host information processing into a record of product market R&amp;D by merging unsatisfied demand with demographic information, perceived value information and resolution information. 
           [0034]      FIG. 3-5  depicts seller-side observation of (A) buyer-segmented product market R&amp;D information. 
           [0035]      FIG. 3-6  depicts process of product market R&amp;D information from a potential buyer to a seller in accordance with an embodiment of the invention. (Product Market R&amp;D Summary) 
         NABST Market Mechanism 
         [0036]      FIG. 4-0  depicts an electronically implemented targeted communications method in accordance with an embodiment of the Invention. 
           [0037]      FIG. 4-1  depicts prior art information concerning resource flow between business and consumers with communication of demand through purchase in the product market. 
           [0038]      FIG. 4-2  depicts flow of unsatisfied demand information and modified supply information in accordance with an embodiment of the invention. (FRONT PAGE VIEW) 
           [0039]      FIG. 4-3  depicts how implementation of the invention enhances economic communication and exchange in the buyer/seller relationship. 
         Exemplary Environment 
         [0040]      FIG. 5-0  depicts an environment utilizing (A) imaging and location data on the buyer device (B) verified using human discernment 
           [0041]      FIG. 5-1  depicts a buyer-side personal product index 
           [0042]      FIG. 5-2  depicts an environment utilizing (A) near field communications (NFC) and location data on the buyer device (B) verified using human discernment 
         REFERENCE NUMERALS 
         [0000]    
         
           
             
               buyer-side user input/output device  10   
               seller-side user input/output device  20   
               host computer system  50   
               operably associated computer instructions  56   
               database record  60   
               database report  65   
               database record  70   
               first electronic communications  100   
               third electronic communications  105   
               return address information  110   
               store ID information  120   
               store ID-site information  121   
               product ID information  130   
               code (NAB-IT ID)  140   
               imaging  145   
               location data  146   
               near field communications  147   
               communication  150   
               communication  155   
               date queued information  160   
               queued price  165   
               zip code information  170   
               demographic information  175   
               demographic-age  176   
               demographic-race  177   
               demographic-gender  178   
               perceived value information  180   
               resolution information  190   
               product resolution  191   
               seller resolution  192   
               second electronic communications  200   
               store ID information  220   
               store ID-site information  221   
               store name information  222   
               product ID information  230   
               product name information  232   
               new promotion information  240   
               new promotion-start  241   
               new promotion-stage  242   
               new promotion-price  243   
               new promotion-stop  244   
               communication  250   
               price schedule information  260   
               price schedule-start  261   
               price schedule-stage  262   
               price schedule-price  263   
               price schedule-stop  264   
             
           
         
       
         GLOSSARY OF TERMS 
         [0090]    aggregate product demand—cumulative demand for goods of a business during a specific period 
           [0091]    code—a scheme for identifying at least the particular store of observation and a specific product of interest; labeled as “NAB-IT ID” 
           [0092]    database—a compilation of information arranged in a systematic way and offering means of finding specific elements it contains by electronic means 
           [0093]    date queued information—concerning the date and optionally time a product was observed and queued for monitoring 
           [0094]    demand—the intensity of consumer pressure on the cost of goods 
           [0095]    demographic information—concerning the statistical characteristics of a consumer 
           [0096]    first electronic communications—concerning a buyer-side request for new promotional information about a specific product from a particular store 
           [0097]    host computer system—a programmable electronic device that can at least receive, store, request, retrieve, process and transmit data 
           [0098]    market—a geographic area or demographic segment considered as a place of demand for particular goods 
           [0099]    messaging protocols—a set of conventions for formatting data in an electronic communication 
           [0100]    new promotion information—concerning a new discount or purchasing incentive for the consumer&#39;s product of interest 
           [0101]    perceived value information—concerning the potential buyer&#39;s assessment of the product of interest 
           [0102]    potential buyers—consumers unwilling to pay the existing market price for goods although they still desire to obtain the product 
           [0103]    price schedule information—concerning the date and optionally time information for past and present stages of product pricing 
           [0104]    product ID information—used to establish a specific product of consumer desire available for purchase 
           [0105]    queued price information—relating date queued information to price schedule information to establish a queued price reference 
           [0106]    receiving—acquiring or controlling 
           [0107]    resolution information—concerning if a specific product was purchased and from a particular seller 
           [0108]    return address information—representative of where the potential buyer would like to receive or associate responsive communications concerning a store and product 
           [0109]    satisfied demand—the intensity of pressure from consumer purchase of a product on the cost of those goods 
           [0110]    second electronic communications—concerning a seller-side responsive communication including new promotional information about a specific product in a particular store 
           [0111]    store ID information—used to establish the particular store the product of interest was observed and available for consumer purchase 
           [0112]    supply—goods offered for purchase at a particular time or price 
           [0113]    targeted promotional information—a responsive communication to present (merchandise) for buyer acceptance by drawing attention to discounting or other purchasing incentives 
           [0114]    third electronic communications—concerning buyer-side additional information 
           [0115]    transmit—to send or transfer from one place to another 
           [0116]    unsatisfied demand—the intensity of consumer pressure absent from purchase on the cost of goods in the product market 
           [0117]    web-enabled—to give ability to access the internet network 
       
    
    
     DETAILED DESCRIPTION 
       [0118]    With reference to  FIG. 4-0 , one embodiment of the invention provides an electronically implemented targeted communications method carried out by a host computer system  50 . The host computer can be viewed as having a function side  50 -demand for processing communications concerning a potential buyer of a product and a function side  50 -supply for processing communications concerning the seller of the product. With reference to  FIG. 1-2 , the host computer  50 -demand receives a plurality of first electronic communications  100  from buyer-side users. Each of the plurality of first electronic communications containing at least return address information  110  for a potential buyer, store ID information  120  and product ID information  130 . With reference to  FIG. 1-5 , database records  60  of first electronic communications are formed in the host computer comprising the return address information for a plurality of addresses, store ID information  120  for a plurality of stores and product ID information  130  for a plurality of products. With reference to  FIG. 1-6 , the host computer may transmit aggregate information in communication  150  to the store  120  recorded with the product  130  in the database. The return address information is preferably excluded to meet consumer expectations of privacy. With reference to  FIG. 1-7 , the process of unsatisfied demand information in communications  100  can be summarized from a buyer to the seller in accordance With an embodiment of the invention. With reference to  FIG. 2-1 , the host computer  50 -supply then receives a plurality of second electronic communications  200  containing at least store ID information  220  for the seller, product ID information  230  and new promotion information  240 . With reference to  FIG. 2-2B , a database record  70  of second electronic communications is then formed in the host computer comprising the store ID information  220  for a plurality of stores, product ID information  230  for a plurality of products and new promotion information for a plurality of promotions. With reference to  FIG. 2-3 , the host computer associates database records  60  of first electronic communications and database records  70  of second electronic communications containing the same store ID information and product ID information and forwards new promotion information in communication  250  to the return address  110  of buyer-side users recorded with the same store  120  and product  130  in the database. With reference to  FIG. 2-6 , the process of modified supply information in communications  200 , can be summarized from a seller to the buyer in accordance with an embodiment of the invention. 
         [0119]    With reference to  FIG. 3-1 ,  FIG. 3-2  and  FIG. 3-3 , the host computer  50 -demand receives a plurality of third electronic communications  105  containing return address information  110  for a potential buyer, store ID information  120  and product ID information  130  along with demographic information  175  or perceived value information  180  or resolution information  190 . With reference to  FIG. 3-4 , the host computer merges third electronic communications into database records  60  of first electronic communications  100  containing the same return address, information, store ID information  120  and product ID information  130 . With reference to  FIG. 3-5A , the host computer system  50  transmits aggregate information in communication  155  to the store  120  recorded with the same product  130  in the database. With reference to  FIG. 3-6 , the process of product market R&amp;D information in communications  105  can be summarized from a buyer to the seller in accordance with an embodiment of the invention. 
         [0120]    With reference to  FIG. 4-0 , in this method there is communication concerning an exchange opportunity between two parties. Supply does sellers little good unless it can be matched with some corresponding demand. Unsatisfied consumer demand information is observable and communicated to the proper seller. New promotion information is properly targeted back to the potential buyer, who in effect is requesting to be notified of modified supply or new promotion information for the product under consideration from that seller. 
       Operation 
       [0121]    With reference to  FIG. 1-2 , because text messaging is becoming increasingly popular, it is contemplated that the plurality of first electronic communications  100  concerning unsatisfied product  130  demand may be transmitted in (A) MMS protocol or (B) SMS protocol. With reference to  FIG. 2-5A , new promotion information  240  concerning modified product supply in communication  250  may be transmitted to the return address  110  recorded with the same store  120  and product  130  in the database in SMS protocol. As technology progresses and becomes widely available, it is contemplated communications  100  and communications  250  may be transmitted with a preferred image in MMS, EMS and other messaging protocols. 
         [0122]    With reference to  FIG. 1-5 , the plurality of first electronic communications  100  from a potential buyer preferably contains at least return address information  110  representative of where the potential buyer would like to receive or associate responsive communications concerning a store and product, store site information  121  (store ID-site) concerning the specific location the product was observed, product ID information  130  (generally will comprise a product code selected from the group consisting of SKU, UPC, EAN, GTIN, VIN, MLS# and inventory numbers) and date queued information  160  concerning the date and optionally time the first electronic communication was transmitted to the host computer  50 -demand. The host computer system  50  forms database records  60  comprised of this information and with reference to  FIG. 1-6 , generates database reports  65  of aggregate information and transmits the reports to the associated seller in communication  150  and/or permits the seller to access the database information for analysis of aggregate product demand. 
         [0123]    With reference to  FIG. 2-2B , the plurality of second electronic communications  200  from the seller preferably contains at least store site information  221  (store ID-site) concerning the specific location the product is available, product ID information  230  (generally will comprise a product code selected from the group consisting of SKU, UPC, EAN, GTIN, VIN, MLS# and inventory numbers), new promotion information  240  (indicating promotion start  241 , stage  242 , price  243 , and stop  244 ) concerning the product, price schedule information  260  (indicating price schedule start  261 , stage  262 , price  263 , and stop  264 ) for past and present stages of product pricing, store name information  222  corresponding to the store ID information  220  and product name information  232  corresponding to the product ID information  230 . The host computer system  50  forms database records  70  comprised of this information and with reference to  FIG. 2-3 , relates date queued information  160  to price schedule information  260 , store ID information  120  to store name information  222  and product ID information  130  to product name information  232 . With reference to  FIG. 2-4 , the host computer populates the consumer alert template with new promotion information, related price schedule information, store name information and product name information. With reference to  FIG. 2-5 , the host computer transmits the consumer alert in communication  250  to the return address  110  recorded with the same store  120  and product  130  in the database. 
         [0124]    With reference to  FIG. 3-4 , the plurality of third electronic communications  105  from a potential buyer preferably contains return address information  110 , store ID information  120  and product ID information  130  along with zip code information  170  concerning the place the potential buyer resides, demographic information  175  concerning the age  176 , race  177  and gender  178  of the potential buyer, perceived value information  180  concerning the potential buyer&#39;s assessment of the product in demand and resolution information  190  concerning the outcome of the buyer-side/seller-side communication for the store and product. The host computer system  50  merges the plurality of third electronic communications into database records  60  of first electronic communications containing the same return address information, store ID information  120  and product ID information  130  and with reference to  FIG. 3-5A , generates database reports  65  of aggregate information and transmits the reports to the associated seller in communication  155  and/or permits the seller to access the database information for analysis of aggregate product market R&amp;D. 
         [0125]    With reference to prior art in  FIG. 4-1 , concerning The Circular Flow of Output and Income. This model implies a complex interrelated web of decision making and economic activity. The preferences of buyers and sellers are registered on the demand and supply side of various product markets. Consumers, unrestrained by government and with incomes from the sale of resources spend their dollars on those goods they are most willing and able to buy. These expenditures are “dollar votes” by which consumers communicate their wants through the demand side of the product market. The dollar votes of consumers play a key role in determining what products a profit seeking business will supply and at what cost. The problem which exists in this state of technology is the “wall of uncertainty”. This uncertainty results from a lack of buyer demand information communicated to the seller absent from purchase in the product market (unsatisfied demand). With reference to  FIG. 4-2 , it should be noted, however, the method may be operable from the consumers point of view without knowledge of aggregate demand information being communicated to the sellers, Additionally, it is preferred the seller communicate information of modified product supply to prospective buyers indirectly by means of the host computer. This method will protect the buyer-side users from unsolicited seller-side spam. With reference to  FIG. 4-3 , we examine a hypothetical model making explicit use of the demand and supply components of microeconomics. An illustration which explicitly embodies the formal components of economical analysis. The model explored emphasizes the interrelatedness of the many decision makers who comprise the purely competitive economy. It is an object of this embodiment to provide an alternative method of economic communication absent from purchase. 
         [0126]    The use of a communication method for unsatisfied demand and modified supply information undergoing examination and systematic arrangement by a preferred NABST (Notification And Bargaining Sales Tool) will streamline the process of economic exchange. Generally any given product will be distributed to consumers on the basis of their ability and willingness to pay the existing market price for it. Those buyers who are able and willing to pay that price will get a unit of the product; those who are not, will not. When reluctant consumers normally disengage with passing desire, the NABST Market Mechanism engages them to remain active with their unsatisfied demand. Where economic communication heretofore has typically been implied, economic communication hereafter involves meaningful messages between economic participants. For example, with reference to  FIG. 1-1 , a buyer-side user upon seeing an item of interest may follow posted instructions to provide in the outgoing message a preferred code containing store and product information concerning an opportunity for exchange that exist. The potential buyer is requesting and consenting to future communications relating to that store and product. The NABST identifies the message or data export received from either participant to be a notification of unsatisfied demand or modified supply and is recorded for reference, creating the functional sales tool. With reference to  FIG. 2-0A  and  FIG. 2-0B , a buyer-side user of the NABST would effectively communicate their personal element of unsatisfied demand for a particular product to targeted seller-side users of the system, generally selected from dealers, retail stores and agents representing property. With reference to  FIG. 2-5 , a seller-side user of the NABST would effectively communicate modified supply or new promotional messages for a desired product to targeted buyer-side users of the system. The NABST provides consumer protection from unsolicited seller spam in this transaction. 
       Buyer-Side Devices 
       [0127]    With reference to  FIG. 1-2 , for efficiency, it is contemplated the method utilizes hand-held devices, PDAs and cellular phones with imaging  145  and/or messaging capabilities as the buyer-side user input/output device  10  and the return address  110  may comprise the phone number. The buyer-side user preferably transmits their phone number and a preferred code  140  known as the “NAB-IT ID” to a host computer system  50  by means of a message service protocol. With reference to  FIG. 1-0B , for efficiency and elimination of keystroke errors, it is contemplated that the NAB-IT ID may comprise a preferred image incorporating OCR (Optical Character Recognition) labeling of preferred fields. By utilizing the imaging device and cropping the image to effectively capture the information, the buyer-side user is eliminating the manual reproduction of the NAB-IT ID. No additional software is required on the buyer-side user input/output device for interpretation or translation of the information. The image is delivered to the NABST by means of MMS protocol or data export. The computer instructions associated with the host computer system are further capable of deriving store ID-code information  120 , store ID-site information  121  and product ID information  130  using OCR capabilities. Geometric symbols may frame the extremities of the image to help identify and correct distorted captures. Unusable images are promptly identified by the NABST and a message is delivered to the buyer-side user input/output device requesting another submission of the NAB-IT ID to the system. With reference to  FIG. 2-5 , in time, the host computer preferably transmits new promotion information  240  to the buyer-side user input/output device by means of a text message. 
         [0128]    As technology progresses and becomes more widely available, for efficiency, it is contemplated the method will utilize hand-held devices, PDAs and cellular phones with additional RFID (Radio Frequency ID) capabilities on the buyer-side user input/output device  10 . Additional software may be required on the device to derive store ID-code information  120 , store ID-site information  121  and product ID information  130  required to compose the NAB-IT ID. The information is delivered to the NABST by means of SMS protocol or data export. 
       Data Integrity 
       [0129]    Because the absence of reliable information in the system tends to prevent the attainment of a superior allocative solution, the NABST verifies unsatisfied buyer-side demand for data integrity. With reference to  FIG. 1-3 , the host computer system decodes the NAB-IT ID information and translates this information to a corresponding store name  222  and product name  232  for buyer-side confirmation of unsatisfied demand. With reference to  FIG. 3-0 , upon a buyer-side user&#39;s initial participation from a particular number, a security layer may be observed for registration of web services. A temporary password could be transmitted to the return address  110  of the buyer-side user input/output device  10  in SMS protocol. With reference to  FIG. 1-4 , once registered with web services the store  222 /product  232  relationship is verified using buyer-side input in (A) SMS protocol or (B) on a web-enabled device. Confirmed unsatisfied demand information is then electronically recorded as an element of the buyer-side user&#39;s personal product index. The product is then monitored by the individual and/or host, along with the rest of the products in their index, for modified supply coming into the NABST from seller-side users. For example; reduced MSRP, sale price, rebates, discontinuation, financing and other incentives. The host computer system utilizes this information to transmit new promotions  240  by text message or electronic mail (E-Mail) to the buyer-side user input/output device as a responsive communication, encouraging them to reevaluate their potential consumption of the desired product. 
         [0130]    With reference to  FIG. 1-5 , the communication method preferably comprises means for transmitting additional demand information from the buyer-side user input/output device  10 , for example, date queued information  160  concerning the date and optionally time the product was queued for monitoring. With reference to  FIG. 2-2B , the communication transmitted from the seller-side user input/output device  20  preferably also contains additional supply information, for example, price schedule information  260  including date and optionally time information for past and present stages of product pricing, store name information  222  concerning the store outlet name and product name information  232  concerning the product label. The computer instructions operably associated with the host computer system  50  are capable of relating date queued information to price schedule information to establish a queued price  165  reference relative to the new promotion  240 . Additionally, product demand is more elastic the longer the time period under consideration. Date and time information in the database could be used by sellers to weed out stale leads. 
       Product Market Research 
       [0131]    It is well known to those familiar with economics, that geographic location may be important directly as a cost driver. The location of the buyer&#39;s primary dwelling emerges as the most important geographic segmentation variable even though the buyer may use the product somewhere else. With reference to  FIG. 3-1 , the communication method preferably comprises means for transmitting the buyer-side user zip code information  170  to the NABST during a user profile procedure. Where reports  65  are to be generated, the computer instructions associated with the host computer system  50  are preferably capable of sorting unsatisfied demand information based on buyer-side user zip code and transmit the report to the seller-side user having the location, or marketing power in the location. Buyer demographic can be a proxy for the desired product attributes, price sensitivity and other signaling criteria. Additionally, the communication method preferably comprises means for transmitting the buyer-side user demographic information  175  to the NABST during the user profile procedure. For example, some key factors may include: age  176  group, race  177 , gender  178 , household size, decision maker and occupation of the potential buyer. Where reports are to be generated, the computer instructions associated with the host computer system are preferably further capable of reporting demographic breakdown of unsatisfied product  130  demand. Potential buyers of a product not currently purchasing may also constitute a buyer segment. 
         [0132]    A firm or household does not purchase a product; individual decision makers do. Both actual values and signals of value are assessed and interpreted by these decision makers. A purchase criterion is in meeting perceived value for the buyer. With reference to  FIG. 3-2 , the communication method preferably comprises means for transmitting buyer-side perceived value information  180  from the buyer-side user input/output device  10 . Or alternatively, perceived value information could be transmitted to the NABST during an SMS alert preference procedure. Where reports  65  are to be generated, the computer instructions associated with the host computer system  50  are preferably capable of charting aggregate perceived value information and transmitting the report to the seller-side user whose potential buyers are reflected in the report. The competitive firm does not have a price policy; that is, the ability to freely adjust price. Rather, the firm can merely adjust to the socially optimal price. The competitive seller is a price taker rather than a price maker. 
         [0133]    Evidence concerning the economic effects of promotional advertising is mixed because studies are plagued by data problems and difficulties in determining cause and effect. With reference to  FIG. 3-3 , the communication method preferably comprises means for transmitting if a particular product was purchased and from which seller. The buyer-side user resolution information  190  could be transmitted to the NABST during a seller resolution  192 /product resolution  191  closure survey procedure. With reference to  FIG. 3-4 , the computer instructions associated with the host computer system  50  are preferably capable of merging the communications for a particular buyer/seller/product relationship into records  60  of buyer-segmented product market R&amp;D for seller-side analysis. With reference to  FIG. 3-5A , simultaneous benefits include lower cost of marketing research and lower marketing overhead for acquiring equivalent information. 
       Exemplary Environments 
       [0134]    Because mobile applications are becoming increasingly popular, it is contemplated that software may reside on buyer-side device  10  to enable preferred operations. Machine readable instructions may be installed or reside in hardware to assist with utilizing imaging  145 , identifying location data  146 , and processing near field communications  147  (NFC) for information that may comprise first electronic communications  100  to host computer system  50 . It is contemplated return address information  110  may comprise login credentials, e-mail identification, cellular number(s), or other identifying means to target responsive communications. A plurality of buyer identification may be associated to one account permitting many participation scenarios. It is contemplated store ID information  120  may comprise location data such as GPS information utilizing capabilities on the buyer-side device. It is contemplated product ID information  130  may also be obtained by means of near field communications such as RFID. Identification information may be processed on the buyer device or delivered to the host computer system for interpretation or translation. Information in communications  150  may be exported from the buyer-side device using internet protocol (IP) packets or other electronic delivery means. With reference to  FIG. 5-1 , the buyer-side device may display activity concerning product(s) in demand from the store(s) of observation preferably including: store name information  222 , product name information  232 , queued price  165 , price schedule information  260  and new promotion information  240 . A buyer may not view another buyer&#39;s personal product index unless desired products are made public by the buyer&#39;s choice, such as a gift registry. 
         [0135]    Because aggregate demand data can be observed in “real-time”, a seller can learn which potential buyers they may lose and present timely offers on products enabling consumers to buy. The unsatisfied demand information available to the seller preferably omits return address information  110  such as login credentials, e-mail identification, cellular number(s), or other identifying means. It is contemplated that a seller may receive contact information and agrees to use it for requested promotions only; this method is not preferred since it is an unnecessary risk to a consumer&#39;s expectations of privacy. Machine readable instructions may be installed on seller-side device  20  to format information that may comprise second electronic communications  200 . This allows the integration of seller data to the host computer system  50  through a variety of data management systems and platforms. The seller-side device preferably exports data in a universal structure such as the delimited format. It is contemplated that the store name information  222  corresponding to store ID information  220  may be provided one time during a seller setup procedure. Product name information  232  corresponding to product ID information  230  may be retrieved from a third-party database as well as directly from the seller. A seller&#39;s new promotion(s)  240  are preferably posted directly to the host computer system rather than a procedure with a third-party source of product pricing information. A direct seller transmission improves resource utilization and provides seller responsibility for accuracy of information provided to the potential buyers. It is possible in some instances that future promotions may broadcast in communications  250  prior to the effective start date. It is contemplated as a loyalty reward, a store may target special promotions to “participating individuals” that may not be available to the general public. Generally, promotion information of this nature would not be available in a third-party system. 
         [0136]    As is well known in the art, the database structures (for example: buyer profile database, product information database, seller profile database, etc) of the host computer system  50  may be physically connected within the same location, or have one or more structures remotely located in different locations. The buyer profile database may be limited to generic (or anonymous) information that characterize the buyer rather than reference the actual identity. With reference to  FIG. 5-0B , because of the improvement in accuracy of popular location capabilities such as GPS, it is contemplated the store ID information  120  and store ID-site information  121  in first electronic communications  100  may be obtained via location data  146 . For example, the host computer system may use GPS information to identify business addresses in the immediate proximity. Establishments, such as restaurants, may be omitted when merchandise sought and merchandise offered is not agreeable. Buyers may be presented a list of sellers by probability and the buyer&#39;s confirmation continues to dynamically map business boundaries improving the host ability to more readily identify the store and present that seller more prominently in future communications from that approximate location. Date queued information  160  may originate in the host computer system upon receiving first electronic communications and is preferably added to database record  60  concerning product demand. Demographic information  175  may be associated to return address information  110  upon buyer registration. This demographic is preferably associated to all stores and products which the address, or related addresses, has been recorded. It is contemplated that perceived value information  180  may accompany return address information and product ID information  130  alone since the product evaluation is generally independent of the store of observation. Resolution information  190  may accompany return address information and product ID information while seller resolution  192  may apply dynamically. A final product resolution  191  indicating non-purchase can eliminate the specific product from all sellers. Likewise, a final seller resolution indicating purchase from one particular store may eliminate the product from remaining sellers. 
       Best Mode Contemplated 
     Example 1 
       [0137]    For example, with reference to  FIG. 5-0A , a buyer-side user upon seeing an item of interest would open a mobile application on the buyer-side user input/output device  10 . The software may associate a variety of return address information  110  to the user but generally a unique login will identify the interested consumer. It is contemplated a primary function of the software will utilize imaging  145  capabilities to retrieve product ID information  130  from an image or bar code included on or near product packaging. Simultaneously, the software may utilize GPS capabilities to record location data  146  used to ascertain store ID information  120  and furthermore, store ID-site information  121  which may comprise the NAB-IT ID  140 . The information in communications  100  can be exported to the host computer system  50  by means of data packets, preferably over the interne. With reference to  FIG. 5-0B , after the data is received, interpreted and translated, there is preferably an additional exchange between the host and the buyer-side user to confirm the store and product using human discernment. This additional step helps to validate the authenticity and accuracy of unsatisfied demand. Aggregate unsatisfied product demand is available in real-time numbers in communications  150  to the store of product observation. When seller analysis of demand inspires modified supply, partner sellers transmit new promotional information  240  to the host computer in communications  200 , while non-partner sellers pricing information may be retrieved from an outside source. The host forwards the new promotion in communications  250  to the plurality of return address information associated to that store and product. The mobile application maintains a personal product index for the consumer&#39;s products of interest. The buyer-side user may discontinue promotional notifications by indicating whether or not a product was purchased, and if so, from which seller. At present I believe that this embodiment operates most efficiently, but the other embodiments are also satisfactory. 
       Best Mode Contemplated 
     Example 2 
       [0138]    For example, with reference to  FIG. 5-2 , a buyer-side user upon seeing an item of interest may utilize a buyer-side user input/output device  10  to execute one or more programs (e.g. hardware applications, web browser or specified communication software) to permit use of the host services. The program may associate a variety of return address information  110  to the user but generally a unique login will identify the interested consumer. It is contemplated a function of the program will utilize near field communication  147  capabilities such as RFID to retrieve store ID and/or product ID information  130  from a transmitter placed in the immediate proximity of the product. The device can display an augmented reality with product name  232  and current pricing overlying the product display. The sensitivity of the device&#39;s receiver can be adjusted to reduce interference from adjacent products. Duplicate signals are filtered, centralized, and presented for shopper selection. Simultaneously, the software may utilize GPS capabilities to record location data  146  used to ascertain store ID information  120  and furthermore, store ID-site information  121  which may comprise the NAB-IT ID  140 . The information can be exported to the host computer system  50  by means of data packets, preferably over the internet. After the data is received, interpreted and translated, there is preferably an additional exchange between the host and the buyer-side user to confirm the store and product. Aggregate unsatisfied product demand is available in real-time numbers to the store of product observation. When seller analysis of demand inspires modified supply, partner sellers transmit new promotional information  240  to the host computer while non-partner sellers pricing information may be retrieved from an outside source. The host forwards the new promotion to the plurality of return address information associated to that store and product. It is contemplated a buyer may receive new promotions from the host indirectly by opting for notification through partner sites which the potential buyer may frequent, for example, social media. Using login credentials of a partner site is becoming increasingly popular in targeted advertising strategies. The host maintains a personal product index for the consumer&#39;s products of desire which may be accessed through several mediums. The buyer-side user may discontinue notifications by indicating whether or not a product was purchased, and if so, from which seller. 
       CONCLUSION, RAMIFICATIONS AND SCOPE 
       [0139]    If society registers votes for consumer goods, individual producers and resource suppliers can only adjust to the wishes of buyers as tabulated and communicated by the market system. In communicating between entities with messaging enabled devices, the computer networks have as their job to enable the information space and perform administration. It makes more sense to also bring computers more into the action, to put their analytical power to work in translation, making sense of the vast content. The NABST connects massive data sets allowing statistical algorithms to find economic patterns with unprecedented fidelity. Incoming communications from buyer-side users are preferably analyzed using seller provided criteria, either by seller-side users after retrieval of the necessary unsatisfied demand data from the NABST or in the host computer system with reports generated and transmitted to the seller-side user input/output device associated with such demand. For example, the analysis can summarize unsatisfied product demand with preferential emphasis in various areas such as: (1) identification of product demand by geographic region or store site, (2) identification of product demand by buyer demographic, (3) resolution of buyer/seller communication regarding a product in demand, (4) identification of a potential buyer&#39;s perceived value for a product in demand, (5) relationship of product demand to guide equilibrium supply and equilibrium pricing, (6) identification of potential supply chain management issues concerning future consumption of a particular product. Analysis of unsatisfied demand and modified supply information can be used to trace interactions between various product markets. With reference to  FIG. 2-0C , where opportunity to stimulate consumption is identified, new promotion information is exported from the seller-side user input/output device to the host computer to implement the new promotion. It is contemplated that in time, with significant accumulation of statistical data concerning buyer-segmented cause and effect in a particular product market. The host will provide services which factor in numbered units of available seller supply in addition to all R&amp;D variables present in the current environment of demand to guide in the rationing function of equilibrium product supply and pricing. 
         [0140]    It is well known to those familiar with commerce that satisfying buyer needs is at the core of success in any business endeavor. A firm can differentiate itself by satisfying buyer needs better than its competitors. Information may be a mechanism through which a firm can increase its share of the market and strengthen consumer loyalty to its particular product. The improved communication method can be implemented for various business industries. In addition to retail, some sectors that are to be targeted include motor vehicle sales and real estate. The process would be used in the same manner with the exception of the product ID information  130  comprising the NAB-IT ID. Along with using SKU, UPC, EAN and GTTN codes, the product ID for the new sectors could be comprised of, but not limited to, VIN, MLS# and inventory numbers. 
         [0141]    A decision maker will generally adopt a new way of doing something when the cost-benefit ratio is favorable over alternative methods for completing the equivalent task. Economic efficiency results when maximum benefits are received at minimum cost from resources available. Simultaneous benefits can be realized while reducing cost for both sellers and buyers. In reducing seller cost, the method utilizes the most efficient communication technology available to effectively fill a perceived seller need in a superior manner over time and reducing cost. Targeted seller needs include but are not limited to: (1) reliable information concerning the state of unsatisfied demand for the consumer they target, (2) ability to engage consumer desire at the point of observation, (3) a new sales tool improving access to targeted buyers for responsive stimulation, (4) reliable information for a greater allocative solution, (5) strategic information concerning buyer-segmented product market R&amp;D, (6) improve consumer confidence and loyalty. The competitive market contains the incentive for technological advance. Benefits of new cost-cutting techniques give the innovating firm at least a temporary advantage over its rivals. Lower costs mean economic profits for the pioneering firm. By passing part of this cost reduction to the consumer through lower product price, the firm can increase sales and obtain economic profits at the expense of rival firms. The inexpensive means of acquiring and providing useful information to consumers lowers search costs. The lower product price which the technological advance permits will cause the innovating firm to expand. In reducing buyer cost, the method utilizes the most efficient communication technology available to effectively fill a perceived buyer need in a superior manner over time and reducing cost. Targeted buyer needs include but are not limited to: (1) a new buying approach improving access to promotional seller information concerning a product, (2) ability to monitor exclusive products free from unsolicited seller spam, (3) a new consumer tool reducing time and effort using forward integration of price research to take over routine buyer function, (4) new promotions enabling product consumption, (5) perceive seller interest in consumer well-being. Benefits of the new cost-cutting techniques enhance buyer convenience. Timely information regarding prices assists rational and efficient decisions regarding consumption. Ultimately consumers realize the “income effect”, the impact of a change in price on a consumer&#39;s real income and purchasing power. 
         [0142]    While certain preferred embodiments of the invention have been described herein, the invention is not to be construed as being so limited, except to the extent that such limitations are found in the claims. One of ordinary skill in the art, in light of the teachings herein, can generate additional embodiments without departing from the spirit of, or exceeding the scope of, the claimed invention. Accordingly it is understood the drawings and the descriptions are proffered by way of example only to facilitate comprehension of the invention and should not be construed to limit the scope thereof.