Abstract:
The invention described herein represents a significant improvement in the ability to communicate marketing messages to consumers as an integrated system with illumination. Generally the marketing message comprises two coordinated aspects including sound such as a voice or jingle and a combination of lights including either a Logo image, a series of multi color flashes, or a series of white light flashes. The marketing message may also incorporate the aspect of smell integrated with the bulb. After the marketing message has been communicated, the bulb, fixture, lamp, or appliance performs a white light illumination function. The lighting bulbs, fixtures, lamps, appliances, and methods can be manufactured very reliably and cheaply and provide novel unobvious opportunities to communicate messages to consumers.

Description:
BACKGROUND FIELD OF INVENTION  
       [0001]     Modern lighting fixtures are produced in many shapes and designs but each shares the basic common function of making people more efficient and improving life by providing illumination to enable the human eye to better observe a real world environment. Over the past 100 years, lights have been used in many applications and integrated with many additional elements to perform many functions and offer additional advantages. Flash lights have been integrated with radios for example to offer consumers two functions in one portable appliance. Illuminators such as lamps for inside the home and lamps for outside the home have been manufactured to incorporate additional means to cause them to be turned “on” and “off” using non-contact stimulus such as the clapper that responds to a sound or a motion detector that senses motion. Aromatic products have been made that are designed to be deposited by a consumer onto the surface of a light bulb which when heated during use causes the deposition to emit a desired aromatic scent. Each of the preceding having been incorporated with a basic illuminating light. The present invention provides a sequence of sounds, music, lights, colors, images, and/or scents integrated with a light bulb or light fixture which produces white light and also responds to stimulus and creates a unique product marketing and brand awareness opportunity.  
       BACKGROUND-DESCRIPTION OF PRIOR INVENTION  
       [0002]     LED lights are known that comprise multiple semiconductors each respectively producing different colored light. An example of such LEDs integrated into a light bulb can be seen at www.ccrane.com, a retailer of fine merchandise, which lists one such LED light bulb called the “Color Changing Light Bulb” that changes color continuously when it is on. The present invention comprises a bulb that likewise changes color but does so when it is first turned “on” and in conjunction to a marketing melody but then reverts to a white light for illumination. The present invention enabling a company to put their marketing logo (or alternately a sequence of color flashes) together with a concurrent marketing jingle thus enabling a company to establish and build its brand name with a consumer while also providing the standard illumination function.  
         [0003]     Flash lights have been integrated with radios that enable a user to carry one appliance that covers two basic consumer needs including directional illumination and the radio enabling awareness of local events. Also, clock radios have been made that comprise a casing made of translucent diffuse plastic and LEDs inside that enable the radio to change colors, www.sharperimage.com listing one such radio that changes colors every hour as a means to enhance the mood of a room. The present invention in one embodiment similarly incorporates a diffuse surface and LEDs “on” the inside. The present invention differs in that the LEDs blink in sequence in conjunction with a marketing jingle or display a Logo in conjunction with a marketing jingle and then transforms to a white light illuming lamp integrated within the radio function.  
         [0004]     Also, prior art has been manufactured to be turned “on” and “off” using non-contact stimulus such as the clapper and a motion sensor. Clappers and motion triggered lamps are well known where sound or infrared radiation are sensed and used to trigger a lighting fixture which then performs the illumination function. This present invention differs form this prior art in that it uses a sound or motion sensor to trigger a marketing message comprising a series of light flashes in conjunction with a marketing jingle or a logo in conjunction with a marketing jingle and then provides white light for the illumination function.  
         [0005]     Aromatic products have been made that are designed to be sprayed into the air or deposited by a consumer onto the surface of a light bulb which when heated during use causes the deposition to emit a desired aromatic scent. The present invention provides for a manufacturing and packaging process to produce aromatic bulbs that enable a consumer to freshen air for the life of the bulb without the consumer needing to deposit freshener periodically or interact in any way and while the light bulb performs its main function of illumination.  
         [0006]     The incandescent light bulb itself has remained nearly unchanged for decades and continues to fulfill the very significant function of illumination for hundreds of millions of consumers. The present invention integrates marketing functionality into the standard incandescent bulb in the form of a cheap jingle enunciator that is initiated when the bulb is turned “on” but does not interfere with the illumination mission of the bulb. Since the light bulb with integrated enunciator is so cheap, companies can have their jingles and marketing message integrated therein and give the bulbs away to consumers for free to build brand awareness among consumers.  
       BRIEF SUMMARY  
       [0007]     The invention described herein represents a significant improvement in the ability to communicate marketing messages to consumers as an integrated system with illumination. Generally the marketing message comprises two coordinated aspects including sound such as a voice or jingle and a combination of lights including either a Logo image, a series of multi color flashes, or a series of white light flashes. The marketing message may also incorporate the aspect of smell integrated with the bulb. After the marketing message has been communicated, the bulb, fixture, lamp, or appliance performs a white light illumination function. The lighting bulbs, fixtures, lamps, appliances, and methods can be manufactured very reliably and cheaply and provide novel unobvious opportunities to communicate messages to consumers.  
       OBJECTS AND ADVANTAGES  
       [0008]     Accordingly, several objects and advantages of the present invention are apparent. It is an object of the present invention to provide an inexpensive marketing communication channel into large consumer mass markets. It is an object of the present invention to provide an illumination device which enables a user to see their environment. It is an object of the present invention to provide an integrated device comprising at least two functions including a marketing communications function and an illumination function performed in series or concurrently.  
         [0009]     It is an advantage of the present invention that a marketing sound such as a jingle or voice or other is triggered periodically as part of an inexpensive illuminator such as a bulb, fixture, lamp, or appliance. It is an advantage of the present invention that a marketing logo, sequence of lights, or sequence of colors is triggered periodically as part of an inexpensive illuminator such as a bulb, fixture, lamp, or appliance. It is an advantage of the present invention that an aromatic scent is integrated with an inexpensive illuminator such as a bulb, fixture, lamp, or appliance and can be coordinated with a marketing message. It is an advantage of the present invention that a marketing sound and visual and scent can be integrated together to comprise a marketing message integrated with an illuminator.  
         [0010]     Further objects and advantages will become apparent from the enclosed figures and specifications. 
     
    
     DRAWING FIGURES  
       [0011]      FIG. 1  illustrates a preferred process of manufacturing and packaging a scented illumination bulb of the present invention.  
         [0012]      FIG. 2  illustrates the elements and operation process of a light bulb and a light fixture in a lightning/thunder embodiment.  
         [0013]      FIG. 3  illustrates the elements and operation process of a light bulb and a light fixture in an angelic embodiment.  
         [0014]      FIG. 4  illustrates the elements and operation process of a light bulb and a light fixture in a clarity activated embodiment.  
         [0015]      FIG. 5  illustrates the elements and operation process of a light bulb and a light fixture in a sneeze activated embodiment.  
         [0016]      FIG. 6   a  illustrates the elements and operation process of a light bulb and a light fixture comprising an enunciator and an air freshener.  
         [0017]      FIG. 6   b  illustrates the elements and operation process of a light bulb and a light fixture comprising an enunciator and an air fan.  
         [0018]      FIG. 6   c  illustrates the elements and operation process of a lamp comprising an enunciator.  
         [0019]      FIG. 7   a  illustrates the elements and operation process of a light fixture in a doughnut marketing jingle and smell embodiment.  
         [0020]      FIG. 7   b  illustrates the elements and operation process of a light fixture in a radio talk show marketing jingle and smell embodiment.  
         [0021]      FIG. 7   c  illustrates the elements and operation process of a light fixture in a dental office marketing jingle and smell embodiment.  
         [0022]      FIG. 7   d  illustrates the elements and operation process of a light fixture in a motion picture marketing jingle and smell embodiment.  
         [0023]      FIG. 7   e  illustrates the elements and operation process of a light fixture in a sporting event marketing jingle and smell embodiment.  
         [0024]      FIG. 8   a  illustrates the elements and operation process of an LED marketing/illumination light bulb with diffuser.  
         [0025]      FIG. 8   b  illustrates the elements and operation process of an LED marketing/illumination light bulb with jingle and color flash pattern.  
         [0026]      FIG. 8   c  illustrates the elements and operation process of an LED marketing/illumination light bulb with jingle and logo projection pattern.  
         [0027]      FIG. 9   a  illustrates the elements and operation process of an LED marketing/illumination light bulb projecting a logo projection pattern onto a wall.  
         [0028]      FIG. 9   b  illustrates the elements and operation process of an LED marketing/illumination light bulb projecting a logo projection pattern onto a translucent diffuse surface.  
         [0029]      FIG. 10   a  illustrates the elements and operation process of a cylindrical OLED marketing/illumination light bulb.  
         [0030]      FIG. 10   b  illustrates the elements and operation process of an OLED marketing/illumination light bulb of  FIG. 10   a  rolled into an OLED illumination desk top bulb.  
         [0031]      FIG. 10   c  illustrates the elements and operation process of an OLED marketing/illumination light bulb of  FIG. 10   a  rolled into an OLED illumination screw in bulb.  
         [0032]      FIG. 10   d  illustrates the elements and operation process of an OLED marketing/illumination light bulb of  FIG. 10   a  rolled into an OLED illumination  3 D bulb with rotating lenticular array.  
         [0033]      FIG. 11   a  illustrates the elements and operation process of a conic section OLED marketing/illumination light bulb.  
         [0034]      FIG. 11   b  illustrates the elements and operation process of a conic section OLED marketing/illumination light bulb and support form.  
         [0035]      FIG. 11   c  illustrates the elements and operation process of an assembled conic section OLED marketing/illumination light bulb and support form  
         [0036]      FIG. 12   a  illustrates the elements and operation process of a radio with integral illumination lamp and LED marketing communications system in the logo mode.  
         [0037]      FIG. 12   b  illustrates the elements and operation process of a radio with integral illumination lamp of  FIG. 12   a  in the illumination mode.  
         [0038]      FIG. 12   c  illustrates the elements and operation process of a radio with integral illumination lamp of  FIG. 12   a  in the radio display mode.  
         [0039]      FIG. 13   a  illustrates the OLED element integrated into a radio with to perform integral illumination lamp and LED marketing communications.  
         [0040]      FIG. 13   b  illustrates the elements and operation process of a radio with integral illumination lamp and LED marketing communications system in the marketing flash sequence mode.  
         [0041]      FIG. 13   c  illustrates the elements and operation process of a radio with integral illumination lamp and LED marketing communications system in the illumination mode.  
         [0042]      FIG. 14   a  illustrates an enunciator circuit suitable for integration with illumination products and emitting marketing jingles when activated.  
         [0043]      FIG. 14   b  illustrates an enunciator circuit suitable for integration with illumination products and emitting marketing jingles and integration with timers and activating mechanisms.  
         [0044]      FIG. 15   a  illustrates a timer circuit suitable for activating marketing jingle and concurrent coordinated lighting sequences.  
         [0045]      FIG. 15   a  illustrates a sound sensor circuit suitable for activating marketing jingle and concurrent coordinated lighting sequences. 
     
    
     DETAILED DESCRIPTION OF THE INVENTION  
       [0046]      FIG. 1  illustrates a preferred process of manufacturing and packaging a scented illumination bulb of the present invention. In a bulb production step  57 , a standard light bulb  31  is manufactured including a first electrical contact  33  and a second electrical contact  35  according to standard production methods well know in the industry. In an aromatic application step  59 , an aromatic material  37  is applied to the surface of the bulb with aromatic deposition  31   a . The deposition process can be one of spraying or dipping the light bulb and the aromatic material can be one as is described in US Published Patent Application 20020147053 Chrisman or can be a substance commonly used in plug-in air fresheners widely available. Moreover, the surface of the bulb may be manufactured from a material such as that described in 20020147053 with fragrance incorporated therein. In a packaging step  61 , the aromatic material is substantially covered by a wax paper type cover  39  which is caused to adhere to either  31   a  or  37  to prevent the  37  from being scratched, rubbed off; removed, exposed to light, exposed to moisture, exposed to air, or otherwise interacting with the environment prematurely. Alternately, Styrofoam could be used as packaging to prevent the bulb from being exposed to heat. As an alternate to the  39  type cover, the  31   a  and the  37  thereon can be deposited and sealed into a bag or shrink-wrap envelope to protect it. In a sell bulb step  63 , the bulb is purchased as a unit including the packaging which prevents the aromatic material from interacting with the environment. In a user opening step  65 , a user removes the packaging from the bulb exposing the  37  to interact with the environment such as by removing the removed cover  39   a . Thus a process of making and using an aromatic light bulb comprises a bulb manufacturing step, an aromatic application step, a packaging step, a transportation/distribution step, and an un-packaging step.  
         [0047]     A bulb with integrated enunciator  47  is manufactured similarly to the standard light bulb except that an enunciator  41  comprising a circuit such at that disclosed in  FIG. 14   a  or  FIG. 14   b  is affixed to the surface of the  47 . The enunciator has a first contact  45  in electrical communication with and affixed by solder to the threaded surface of the  47 . The enunciator has a second contact  43  in electrical communication with and affixed by solder to a bottom bulb contact  35   a . The  43  has wire type insulation so as to be insulated from electrical communication with the threaded part of the  47  while also being affixed thereto. The bulb with integrated enunciator then goes through the steps described for the standard light bulb. A second aromatic material  49  is applied to the surface of an enunciator bulb with fragrance  47   a . The  49  is then covered with an alternate cover or packaging  89  such that it does not interact with the environment such as being scratched off, or become moist, or oxidized. A packaged enunciator bulb  53  including enunciator bulb with aromatic  47   b  resulting from the preceding steps. once the bulb is to be utilized by a consumer, the packaging is removed to become a removed enunciator bulb packaging  55 . Thus a process of making and using an aromatic light bulb with integral enunciator comprises a bulb manufacturing step, an enunciator integration step, an aromatic application step, a packaging step, a distribution/distribution step, and an un-packaging step.  
         [0048]     Bulbs can be produced in large quantities very cheaply according to  FIG. 1 . The bulbs are cheap, the aromatic materials and steps to incorporate it with the bulb are cheap, and the enunciators can be made very small and cheaply—enunciators similar to those in  FIGS. 14   a  and  14   b  have been use in inexpensive greeting cards for example. These bulbs can be used in a wide range of applications including marketing applicators such as those described herein.  
         [0049]      FIG. 2  illustrates the elements and operation process of a light bulb and a light fixture in a lightning/thunder embodiment. A user (not shown) turns “on” a wall switch  67  as a user “on” step  69 . Plugged into a lightning enunciator fixture  91  controlled by the wall switch is a standard bulb with aromatic applied thereto of  FIG. 1  which is screwed into an enunciator fixture socket  90  within the enunciator fixture. The  91  in-turn being screwed into a home light fixture (not shown) such that lightning fixture threads  97  and lightning contact  95  are in electrical communication with the home light fixture. The  91  comprising a capacitor (not shown but integrated into the  91 ) which causes the  31  to turn “off” and “on” repeatedly for a finite number of cycles lasting approximately 2 seconds in a flickering step  71 . Concurrently with the capacitor cycles, a one step circuit (not shown but integrated into the  91 ) is counting to two seconds before it will turn “on” the light in a white light “on” step  81 . Concurrently with the  71  step, a second one step circuit (not shown but integrated into the  91  and with the enunciator circuit in  FIG. 14   b ) is causing a delay  77  for 1.5 seconds before triggering the enunciator circuit in  FIG. 14   b  to make the sound of thunder  51  in a sound enunciation step  79 . The enunciator circuit from  FIG. 14   b  having been preprogrammed with the thunder sound stored in memory. After the completion of the flickering step, the white light will remain “on” until turned “off” during a user “off” step  85  where the user turns the wall switch to the “off” position  87 . Thus after the user turns the switch “on” he experiences “lightning” when the light flashes “on” and off, “thunder” from the enunciator and then white light for normal illumination. A timer is also provided to enable the process to be automatically repeated according to a predetermined schedule with the timer circuit of  15   a . An example of how this bulb can be used as a marketing tool is that the Coast to Coast AM radio show with Art Bell and George Noory periodically plays a thunder sound during their radio broadcasts and that specific thunder sound can be programmed into the enunciator circuit such that listeners will want the bulb and be reminded to listen to the show by the embedded sound and lightning flicker they experience each time they turn “on” the light in their home. Thus the light fixture with integral bulb comprises an “on” step, a timed light flickering communication step, a timed sound communication step, and an illumination of a user&#39;s environment step.  
         [0050]      FIG. 3  illustrates the elements and operation process of a light bulb and a light fixture in an angelic embodiment. A second enunciator fixture  91   a  comprises a voice audio circuit containing a memory and an enunciator. Such circuits commonly can be preprogrammed with a sound including voice for playback “on” demand. The sound enunciator is integrated within the  91   a  to provide its sound from memory one time when it is first turned on. In a first angelic user step  69   a , the users turns a second wall switch “on”  67   a  A third one step circuit (not shown but integrated with the second enunciator fixture  91   a  causes a two second delay  75   a  before turning “on” electricity to a fourth standard bulb  31   c  in a white lighting “on” step  81   a . Meanwhile, as soon as the user completes  69   a , a voice circuit (not shown) enunciates an “and then there was light” speech step  99  followed by an angelic choir for two seconds step  101 , with the sound then becoming mute  103 . The  99 ,  101 , and  103  comprising an audible communication that was initiated with the switch being turned “on” by a user. In response to the user turning the light switch on, the start of the light was actually delayed which comprises a visual communications timed with the audible communication. The user turns the second wall switch  87   a  to the “off” position in a second user “off” step  85   a . From a marketing stand point, religious people might like to have a light that reminds them of the Biblical account of Genesis which incorporates the timing of the light with an audible message while the  91   a  light fixture with bulb also fulfills the illumination function. Thus the light fixture with integral bulb comprises an “on” step, a timed sound communication step, a delayed light “on” step, and an illumination of a user&#39;s environment step.  
         [0051]      FIG. 4  illustrates the elements and operation process of a light bulb and a light fixture in an air clarity activation embodiment. A third enunciator light socket  91   b  comprises a third sound enunciator circuit  93   b  and an air clarity sensor  105  which is used to trigger the sound in memory within the  93   b . Also, a user on/off switch  94  enables the user to turn the air clarity sensor and third enunciator circuit “off” or on. A user turns “on” a third wall switch “on”  97   b  in a user “on” step  69   b . The switch “on” opens current flow to a bulb in the  91   b  (not shown) in a white light “on” step  81   b  and powers the air clarity sensor to perform an air sensing step  105 . The air clarity senor circuits and hardware is common in smoke detectors for sensing smoke. In a threshold clarity sensed step  107 , smoke or particulates have causes the air clarity to fall below a predetermined threshold and the sensor circuit triggers the circuit of  FIG. 14   b  to enunciate an alarm sound step  79   b  including alarm  99 . Also the power to the bulb (not shown is interrupted except through a capacitor that causes the light to turn “on” and “off”. Thus the  91   b  has triggered an audible and visual message in response to stimulus. When the clarity improves, the power to the bulb is restored  81   c  and the clarity sensor continues sensing  105   a . In a third user “off” step  85   b , a user can turn the fixture “off” using third wall switch “off” switch  87   b . Thus the light fixture of  FIG. 4  comprises an illumination of a user&#39;s space step, a concurrent air quality sensor step, a threshold air quality sensing step, a timed light communication step, and a timed sound communication step.  
         [0052]      FIG. 5  illustrates the elements and operation process of a light bulb and a light fixture in a sneeze activated embodiment. A fourth “on” wall switch  67   c  is turned “on” by a user in a user “on” step  69   c . Instantly, a light bulb (not shown) in a fourth sound sensing enunciator fixture  91   c  becomes illuminated in a white light “on” step  81   d . Also instantly activated in an audio sensor “on” step  109  is a clapper sound sensor circuit  115  similar to that depicted in  FIG. 15   b . A user sneezing step  110 , causes the  115  to sense a threshold sound  111 . Upon sensing the sneeze, the  FIG. 15   b  circuit triggers a fourth enunciator circuit  93   c  (which is similar to the circuit of  FIG. 14   b ) such that a preprogrammed sound  79   c  is emitted in a god bless you step  113 . In an audio sensor remaining “on” step  109   a , the clapper sound sensor remains “on” to sense another sneeze  109   a  In a clapper fixture user “off” step  85   c , the  91   c  fixture is turned “off” by a clapper wall switch in “off” position  87   c . The  91   c  is also equipped with a clapper sound circuit disable switch  94   a  Thus a light fixture provided for the purpose of illumination of a user&#39;s environment doubles as a sound sensor that incorporates the means to enunciate a sound in response to a sound stimulus.  
         [0053]      FIG. 6   a  illustrates the elements and operation process of a light bulb and a light fixture comprising an enunciator and an air freshener. A fifth enunciator circuit  93   d  is integrated into a fifth enunciator light fixture  91   d  integrated therein is a air freshener  117  and an air freshener aroma vent  118 . A second bulb socket  90   a  receives a light bulb (not shown). The fixture is manufactured from plastic and the air freshener are passive elements that employ the heat of the operating incandescent light bulb (not shown) to dissipate the air freshener.  
         [0054]      FIG. 6   b  illustrates the elements and operation process of a light bulb and a light fixture comprising an enunciator and an air fan. An air freshener enunciator circuit  93   x  is integrated into a sixth enunciator light fixture  91   e  integrated therein is a second air freshener  117   a  and an air freshener fan  119 . The fixture is manufactured from plastic and the air freshener fans comprises an active aroma distribution element that moves air to dissipate the air freshener. The components for and processor of manufacturing the air freshener fixture with enunciator can be the same used for plug in air fresheners together with the sound enunciator circuits of either  FIG. 14   a  or  14   b . An application of the integrated enunciator air freshener is to notify a user when the air freshener is one means to achieve this is an electrical capacitance sensor integrated into a replaceable air freshener cartridge (not shown) that electrically connects to the  91   d  or the  91   e . As the air freshener gets utilized, the capacitance is reduced. When the sense capacitance falls below a threshold, an audible sound is emitted or the bulb in a third socket  90   b  will flicker.  
         [0055]      FIG. 6   c  illustrates the elements and operation process of a lamp comprising an enunciator. A lamp with enunciator  187  has a second air freshener enunciator  93   y  comprises a sixth enunciator fixture  91   f . The circuit of  FIG. 14   a  or  14   b  being integrated therein. This illustrates that the components described in the disclosure can be integrated into a light bulb or a light fixture or a wide range of other lighting hardware such as a lamp.  
         [0056]      FIG. 7   a  illustrates the elements and operation process of a light fixture in a doughnut marketing jingle and smell embodiment. A screw  123  connects a plastic doughnut  121  to a plug in enunciator illumination socket  125 . The  125  comprising a third air freshener  117   b , a fifth enunciator circuit  93   d  such as that in  FIG. 14   a  or  14   b , and a plug in contact  127 . In operation, the doughnut sound  113   a  is emitted when the  125  is turned “on” by a user for the purpose of illuminating his environment. The  113   a  comprising an audible marketing message relating to a product, the  117   b  comprising an aromatic message relating to the same product, the  121  comprising a visual product communication, and these three functions are integrated into an illumination fixture which performs the function of illuminating an environment. A product marketing company such as Dunkin Doughnuts may give away a variety of fragrance cartridges that smell like a variety different doughnuts as a marketing tool to keep their great products in a consumer&#39;s mind. Many products have similar appealing visual, audible jingles or sounds, and aromatic sensations that can similarly be delivered to the consumer each time he or she turns “on” a light. The selection provided herein being just a few examples.  
         [0057]      FIG. 7   b  illustrates the elements and operation process of a light fixture in a radio talk show marketing jingle and smell embodiment. A plastic cologne bottle  121   a  is affixed to a second plug in illumination fixture  125   a . The  125   a  comprising a fourth air freshener  117   c , a sixth enunciator circuit  93   e  such as that in  FIG. 14   a  or  14   b , and a second plug in contact  127   a . In operation, the radio talk show sound  113   b  is emitted when the  125   a  is turned “on” by a user for the purpose of illuminating his environment. The  113   b  comprising an audible marketing message relating to a Rush Limbaugh radio show, the  117   c  comprising an aromatic message smelling like a cologne being pitched “on” the radio show, the  121   a  comprising a visual product communication, and these three functions are integrated into an illumination fixture which performs the function of illuminating an environment.  
         [0058]      FIG. 7   c  illustrates the elements and operation process of a light fixture in a dental office marketing jingle and smell embodiment. A plastic form with indicia including letters describing a dental office  121   b  is affixed to a third plug in illumination fixture  125   b . The  125   b  comprising a fifth air freshener  117   d , a seventh enunciator circuit  93   f  such as that in  FIG. 14   a  or  14   b , and a third plug in contact  127   b . In operation, the dentist gives the fixture to his patient having small children, a brush your teeth sound  113   c  is emitted when the  125   b  is turned “on” by a user for the purpose of illuminating his environment. The  113   c  comprising an audible instructional message, the  117   d  comprising an aromatic message such as the scent of the dentists office, the  121   b  comprising a visual product communication including the dentists name and picture, and these three functions are integrated into an illumination fixture which performs the function of illuminating an environment. Also a motion sensor  122  provides the means to turn the Brush message on whenever someone such as a child walks into the bathroom for example. Thus providing a repetitive message to perform personal hygiene. The  122  being integrated with the enunciator circuit depicted in  FIG. 14   b.    
         [0059]      FIG. 7   d  illustrates the elements and operation process of a light fixture in a motion picture marketing jingle and smell embodiment. A Batman plastic form  121   c  is affixed to a fourth plug in illumination fixture  125   c . The  125   c  comprising a sixth air freshener  117   e , an eighth enunciator circuit  93   g  such as that in  FIG. 14   a  or  14   b , and a fourth plug in contact  127   c . In operation, a motion picture sound  113   d  is emitted when the  125   c  is turned “on” by a user for the purpose of illuminating his environment. The  113   d  comprising an audible merchandising message, the  117   e  comprising an aromatic message such as a smell that was referenced during the motion picture, the  121   c  comprising a visual product communication relating to the motion picture, and these three functions are integrated into an illumination fixture which performs the function of illuminating an environment.  
         [0060]      FIG. 7   e  illustrates the elements and operation process of a light fixture in a sporting event marketing jingle and smell embodiment. A NASCAR plastic form  121   d  is affixed to a fifth plug in illumination fixture  125   d . The  125   d  comprising a seventh air freshener  117   f , an ninth enunciator circuit  93   h  such as that in  FIG. 14   a  or  14   b , and a fifth plug in contact  127   d . In operation, a NASCAR sound  113   e  is emitted when the  125   d  is turned “on” by a user for the purpose of illuminating his environment. The  113   e  comprising an audible merchandising message such as the roar of a car or the sound of the announcer when Dale won, the  117   f  comprising an aromatic message such as a smell of the race track, the  121   d  comprising a visual product communication relating to the races, and these three functions are integrated into an illumination fixture which performs the function of illuminating an environment.  
         [0061]      FIG. 8   a  illustrates the elements and operation process of an LED marketing/illumination light bulb with diffuser. An LED light bulb with enunciator comprises standard elements including semiconductors such as a red emitter  135 , a green emitter  133  and a blue emitter  131  together with an LED bulb threading contact  33   a  Also integrated into the LED bulb is a tenth enunciator circuit such as that in  FIG. 14   a  or  14   b . A diffuser  129  can be used with the bulb in some applications.  FIGS. 8   b  and  8   c  depict a similar bulb being used to produced a coordinated visual and audible message.  
         [0062]      FIG. 8   b  illustrates the elements and operation process of an LED marketing/illumination light bulb with jingle and color flash pattern. In a fifth user “on” step  69   d , a user turns an LED bulb with enunciator on. The bulb produces an Intel marketing jingle  101   a  that is a trademarked sequence of sounds that Intel commonly uses as part of its television and radio marketing strategy. Concurrently with the jingle is a sequence of light color flashes including a red flash  139 , then a blue flash  141 , and then a green flash  143 , and then a purple flash  145 . The red, green, and blue flashes can be produced using three capacitors each having a slightly different capacitance such that each LED color is initiated in a sequence. To produce the purple color, a fourth capacitor is connected from the power to both the red and blue semiconductors causing them to illuminate concurrently. Thus the sound sequence and the light flash sequence both play concurrently, respectively representing an audible marketing jingle and a visual marketing light flash sequence as part of an integrated marketing campaign. Once the marketing message is completed, a one step circuit causes all of the LED emitting elements to be power up such that white light is produced  81   e  to illuminate the user&#39;s environment meanwhile no further audio is produced during a mute phase  103   a  except that an LED enunciator bulb timer  83   a  comprising a timer circuit such as in  FIG. 15   a  may cause the audio visual marketing message to replay at predetermined intervals. A user may turn the bulb “off” in a fifth bulb “off” step  85   b . The LED bulb comprises a desk top fixture including a power cord  127   a . An essentially dispersing light  137  is produced when a respective semiconductor is on. The bulb comprising an eleventh enunciator circuit  93   j  such as in  FIG. 14   a  or  14   b.    
         [0063]      FIG. 8   c  illustrates the elements and operation process of an LED marketing/illumination light bulb with jingle and logo projection pattern In a sixth user “on” step  69   e , a user turns an LED bulb with enunciator on. The bulb produces an Intel marketing jingle  101   b  that is a trademarked sequence of sounds that Intel commonly uses as part of its television and radio marketing strategy. Concurrently with the jingle is a projection of the Intel logo  147  which is further described in  FIG. 9   a . A third plug in contact  127   b  is provided as is a twelfth enunciator circuit  93   k  similar to that I  FIG. 14   a  or  14   b . Note that lenses are provided to produce an essentially collimated projection light  137   a . Thus the sound sequence and the projected logo both play concurrently, respectively representing an audible marketing jingle and a visual marketing image as part of an integrated marketing campaign. Once the marketing message is completed, a one step circuit causes all of the LED emitting elements to be power up such that a seventh white light is produced  81   f  to illuminate the user&#39;s environment meanwhile no further audio is produced during a second mute phase  103   b  except that a second LED enunciator bulb timer  83   b  comprising a timer circuit such as in  FIG. 15   a  may cause the audio visual marketing message to replay at predetermined intervals. A user may turn the bulb “off” in a sixth bulb “off” step  85   e . The LED bulb comprises a plug in fixture including a power contact  127   b . The bulb comprising an twelfth enunciator circuit  93   k  such as in  FIG. 14   a  or  14   b.    
         [0064]      FIG. 9   a  illustrates the elements and operation process of an LED marketing/illumination light bulb projecting a logo projection pattern onto a wall. Smaller semiconductor segments such as small green semi conductor  153  enable the LED logo projection  149  to appear on a projection wall  151  using essentially non-dispersing light  137   b  produced using a predetermined optic (not shown) in a predetermined relationship with the  153  and similar semiconductors. To achieve the logo pattern, the semiconductors will be integrated with essentially two on circuits. A logo circuit will illuminate only the semiconductors required to project the logo and this circuit will be on when the logo is displayed. After the logo has displayed for a predetermined period a one step circuit will second white light circuit which essentially powers all of the semiconductors concurrently to produce white light for illuminating a user&#39;s environment.  
         [0065]      FIG. 9   b  illustrates the elements and operation process of an LED marketing/illumination light bulb projecting a logo projection pattern onto a translucent diffuse surface. The semiconductor array of  FIG. 9   a  can be used to project a logo onto a translucent diffuse surface  129   a  that is in close proximity to the semiconductors without the need for intervening optical components. The small green emitter  153   a  produces dispersing light that forms a green pixel  155  when the  129   a  is in close proximity thereto. During the white light mode, the diffuser will act as a normal light diffuser common among light fixtures as well.  
         [0066]      FIG. 10   a  illustrates the elements and operation process of a cylindrical OLED marketing/illumination light bulb. An flat flexible OLED array  157  is produced by well known means and is integrated with a horizontal conductor interface  159  and a vertical conductor interface  161 . The interfaces providing the means to enable a video driver  165  to control the light emittance of an array of red, green, and blue organic diodes using active matrix or passive matrix control. A OLED/audio timer  83   b  is provided synchronize a marketing jingle with an OLED colored light flash sequence  162  similar to  FIG. 8   b  or a OLED logo projection  160  similar to  FIG. 8   c . Note the  162  can be control color according to a game algorithm as well for interaction according to  FIG. 10   d  for example. A white light map  168  comprises tuning all of the OLED diodes on concurrently so that the  157  can be utilized as a means to illuminate a user&#39;s environment. An OLED light memory  167  stores image maps, algorithms, and sound sequences which are driven by a sound driver  163  and enunciated by a thirteenth enunciator circuit. A processor  164  and an infrared light sensor  166  is provided as a means to enable user interactivity with the OLED illumination fixture as in  FIG. 10   d  for example.  
         [0067]      FIG. 10   b  illustrates the elements and operation process of an OLED marketing/illumination light bulb of  FIG. 10   a  rolled into an OLED illumination desk top bulb. The OLED array of  FIG. 10   a  has been curled into an OLED cylinder lamp  157   a  the joining seam  170  being where the two ends of the OLED array are glued together to form a continuous display enabling images such as the OLED Logo  149   a  to appear anywhere on the cylinder including over lapping the joining seam. The  157   a  is fitted to a desk top lamp format having a cylindrical base  169  and a cylindrical top  172  which supports the  157   a  to maintain the cylinder shape. The cylindrical shaped vertical contact interface  161   a  together with the  159  along with the components of  FIG. 10   a  ensure images, and colored light flashes can be displayed in coordination with sounds and that white light illumination can be provide by this cylindrical OLED table top lamp with integral visual and audible marketing functions. A third power cord  127   b  provides power to the fixture and an eighteenth enunciator circuit  93   q  is provided.  
         [0068]      FIG. 10   c  illustrates the elements and operation process of an OLED marketing/illumination light bulb of  FIG. 10   a  rolled into an OLED illumination screw in bulb. A third OLED cylindrical bulb threads  33   b  enable the bulb to be screwed into any common light fixture. A second cylindrical base  196   a  and second cylindrical top  172   a  help the OLED cylindrical bulb to maintain its shape. When the bulb is turned on initially, it plays the Spiderman jingle which is prerecorded on the fourteenth enunciator circuit similar to that in  FIG. 14   a  Concurrently with the Spiderman marketing jingle, the Spiderman character  171  moves around according to a predefined series of images in the  167  memory and according to  FIG. 10   a.    
         [0069]      FIG. 10   d  illustrates the elements and operation process of an OLED marketing/illumination light bulb of  FIG. 10   a  rolled into an OLED illumination  3 D bulb with rotating lenticular array. A third OLED cylindrical bulb base  169   b  comprises a four plug contact  127   c , a thirteenth enunciator circuit  93 L and infrared sensor  173 . The  173  enables a user to interact with the  157   a  for example using a toy gun  175  which emits an infrared light energy  177 . The  173  in electronic communication with the  166  circuit of  FIG. 10   a . The mobile Spiderman  171   a  can be caused to move according to the user control of the  175 . Also integrated with this OLED screw threads  33   b  are provided to enable the OLED cylindrical bulb to be screwed into any common light fixture. The bulb can display images such as Spiderman  171  and maintains its cylindrical shape integrity due to a top cylindrical support  172   a  and a bottom=cylindrical support  169   a . A fourteenth enunciator  33   b  is provided. Also provided with the OLED cylindrical illumination bulb is a cylindrical lenticular array  179 . The  179  is manufactured by creating a flat sheet of transparent flexible PVC and gluing it onto a rigid thin plastic cylinder. The 3D Spiderman image  171   a  on the OLED cylindrical light will actually consist of at least two sets of pixels to give the 3D sensation when viewed through the  179 . Also to enhance resolution, it is possible to rotate the lenticular relative to the  157   a  using a motor  181 .  
         [0070]      FIG. 11   a  illustrates the elements and operation process of a conic section OLED marketing/illumination light bulb. A flat OLED device is manufactured and integrated according to  FIG. 10   a  except that the contact matrix for controlling the individual pixels is laid down in a concentric partial arc to form an OLED array suitable for conic section  157   a . A first arc of contact deposition  181  is deposited on the first film that will encase the OLED and a second arc of contact deposition  181   a  is deposited on the first film that will encase the OLED. A first line of contact deposition  179  is deposited on the second film that will encase the OLED. The contact deposition process being one well known in the art of contact deposition for fabricating OLED displays. After the OLED encasement between the first film and the second film, the  179  controllably intersecting at a first OLED pixel  183  and a second OLED pixel  183   a  Many similar individually controllable pixels being similarly created by intersection of arc shaped contact depositions on the first film and line shaped contact depositions on the second film. The line shaped contacts being addressable by a vertical contact address interface  161   a  and a horizontal contact address interface  159   a  such interfacing known to the art for providing active matrix and passive matrix addressing possible with the only difference being that  161   a  is arc shaped.  
         [0071]      FIG. 11   b  illustrates the elements and operation process of an assembled conic section OLED marketing/illumination light bulb and support form. The ends of the  157   a  are brought together to form a conic section OLED illumination display  157   b  having a conic seam  180  where the ends meet and are glued together. A conic Spiderman  171  image can be displayed according to  FIG. 10   a ,  10   b , and  10   c . The conic section illumination/display surface comprising an OLED display with a cross section circumference that changes such that a first cross section circumference  182  is greater than a second cross section circumference  184 . The  157   b  fitting onto a conic section form  185  that is made out of opaque plastic and provides support to ensure the shape of  157   b  is maintained. The  185  connected to a lamp shaped structure  187   a  which comprises a third power cord  127   b , a fifteenth enunciator circuit and a lamp on/off switch  94   b . Thus a fabrication process comprising contact deposition in the shape of arcs and lines and addressing in the shape of arcs and lines enables a lamp shaped OLED structure that can be used alternately for illumination or for displaying a logo, or flashing different colors in conjunction with a marketing jingle.  
         [0072]      FIG. 11   b  illustrates the elements and operation process of an assembled conic section OLED marketing/illumination light bulb in the white light illumination mode. A conic section illumination lamp  189  emits dispersing white light  190  to illuminate a user&#39;s environment when all of the OLED pixels are powered on.  
         [0073]      FIG. 12   a  illustrates the elements and operation process of a radio with integral illumination lamp and LED marketing communications system in the logo mode. OLED illumination radio in logo mode  191  comprises a translucent plastic casing material that contains the electronics of a radio including a large array of LEDs. When the radio is turned on, a company logo such as DVTI  199  is displayed as the radio plays a marketing jingle from its speaker  93   c . The radio has an antenna  193 , a red LED  135 , a green LED  133 , and a blue LED  131 , and on switch  195 , and a display mode selection switch. After a user switching radio on step  69   e , the logo  147   a  is displayed concurrently with the audio jingle  101   e . Once the logo and jingle are completed, the radio functions normally  203  and the user can select what will visually appear on the surface of the radio  204  from the LED lights. One choice is for the radio to function as an illumination lamp whereby all of the LEDs are lit to producing white  181   f . The white light produced by the radio differs from radio flash lights in that the LEDs pass through the diffuse radio plastic case to produce a diffused generally non-directional light suitable for using as a room light for example. Alternate user controlled visual settings include a setting n where the LED light flash in a color sequence in response to the music play on the radio and a setting where the radio display data such as the frequency being played. The user can turn off the radio  85   e . Thus the LED radio is an appliance that upon start up displays an audible marketing message concurrently with a visual marketing message and has an integrate illumination function to illuminate the environment for a user.  
         [0074]      FIG. 12   b  illustrates the elements and operation process of a radio with integral illumination lamp of  FIG. 12   a  in the illumination mode. A diffuse white light  205  is emitted from the LEDs through the translucent diffusing plastic casing of the radio in a white light mode  191   a  as controlled by a switch in light mode  197   a.    
         [0075]      FIG. 12   c  illustrates the elements and operation process of a radio with integral illumination lamp of  FIG. 12   a  in the radio display mode. A frequency information light  205   a  is emitted from the LEDs through the translucent diffusing plastic casing of the radio in a frequency mode  191   b  as controlled by a switch in frequency light mode  197   b.    
         [0076]      FIG. 13   a  illustrates the OLED element integrated into a radio with to perform integral illumination lamp and LED marketing communications. A transparent front radio casing  209  comprises a shape including a round area that allows air to pass through. A radio OLED display and illumination array  157   b  comprises a first horizontal addressing contact array  159   c , a second horizontal addressing contact array  159   b , a first vertical addressing contact array  161   b , and a second vertical addressing contact array  161   c . Whereas OLED arrays have heretofore only had a single horizontal contact array and a single vertical contact array, the advantage of the two presented here is that the entire  157   b  array can be controlled either as an active matrix or passive matrix array even though a circle has been cut out of the OLED array. Thus a greater percentage of the radio surface can provide illumination that would otherwise be possible. The  159   c  and  159   b  lines can be controlled in unison if they have been positioned to control the same lines of conductor depositions and corresponding OLED pixels or they can be controlled independently if they are positioned to control different rows of conductor depositions and corresponding OLED pixels. Similarly each of the corresponding  161   c  and  161   b  lines can be controlled in unison if they have been positioned to control the same lines of conductor depositions and corresponding OLED pixels or they can be controlled independently if they are positioned to control different rows of conductor depositions and corresponding OLED pixels. The conductor deposition process is the same as is known to the OLED manufacturing industry and the fabrication of the OLED lamination and encasement also that known to the industry. The improvement being that of an OLED array that can be controlled regardless of a hole in the middle of it.  
         [0077]      FIG. 13   b  illustrates the elements and operation process of a radio with integral illumination lamp and LED marketing communications system in the marketing flash sequence mode. After a OLED radio user on step  69   f , A OLED radio marketing jingle  101   f  plays from the OLED radio speaker playing jingle  93   p  and concurrently, the OLED array illuminates according to a pre-established marketing colored light flashing sequence such as a red OLED flash  139   a , a blue OLED flash  141   a , a green OLED flash  143   a , and a purple OLED flash  145   a  comprising a concurrent flash of Red and blue. Thus the radio provides a coordinated marketing message including an audible message and a visual message. The user then controls what the display will display  204   a  including either a OLED radio white light  181   f  for environment illumination, other visual effects  171   c , or frequency an other information  201   a . The user may also turn off the OLED radio  85   f . After the marketing jingle and light flashes conclude, the radio plays normally  203   a . An OLED illumination radio flashes a red light  211  as part of a copyrighted color light flash sequence representing the visual component of a company&#39;s marketing campaign in conjunction with a copyrighted marketing jingle as the audible component the company&#39;s marketing campaign. An OLED radio switch in on position  195   b  can turn the radio on or off. When turned on, the radio performs the marketing jingle and lighting sequence. An OLED radio lamp visual control switch  197   b.    
         [0078]      FIG. 13   c  illustrates the elements and operation process of a radio with integral illumination lamp and LED marketing communications system in the illumination mode. After the light flash sequence and jingle o  FIG. 13   b  are completed, the OLEDS are all switched to the on position to emit white OLED light  205   a  while the OLED radio speaker  93   r  plays the radio. Thus the OLED radio is an appliance that upon start up displays an audible marketing message concurrently with a visual marketing message and has an integrated illumination function to illuminate the environment for a user.  
         [0079]      FIG. 14   a  illustrates an enunciator circuit suitable for integration with illumination products and emitting marketing jingles when activated.  
         [0080]      FIG. 14   b  illustrates an enunciator circuit suitable for integration with illumination products and emitting marketing jingles and integration with timers and activating mechanisms.  
         [0081]      FIG. 15   a  illustrates a timer circuit suitable for activating marketing jingles and concurrent coordinated lighting sequences.  
         [0082]      FIG. 15   a  illustrates a sound sensor circuit suitable for activating marketing jingles and concurrent coordinated lighting sequences.  
       OPERATION OF THE INVENTION  
       [0083]     Operation of the invention has been discussed under the above heading and is not repeated here to avoid redundancy.  
       CONCLUSION, RAMIFICATIONS, AND SCOPE  
       [0084]     Thus the reader will see that the Integrated Illumination for Marketing Process and Apparatus of this invention provides an inexpensive, novel, unanticipated, highly functional and reliable means for communicating with consumers and enhancing their lives.  
         [0085]     While the above description describes many specifications, these should not be construed as limitations on the scope of the invention, but rather as an exemplification of a preferred embodiment thereof. Many other variations are possible for example:  
         [0086]     Many electrical circuits and enunciator systems are known that can be used to enhance the sound quality and range of the invention. Similarly, the invention can be integrated with additional triggering means to turn it on. Also the order in which visual, audible, and aromatic communication is delivered can be altered. Also the invention can be integrated with many other consumer products to make them essentially a lamp for illumination and a marketing communication medium For example, the invention can be incorporated into PCs and peripherals, kitchen appliances, automobiles, speakers and many other things.