Abstract:
A merchandising shelf unit is provided that when fully expanded is about 30″ wide by about 44¾″ high. The width can be adjusted to compress down to about 18″. It is designed so that another unit can be stacked on top of each other using stacking pins to secure the two units. Adjustable shelves allow for different heights, within the unit, depending on products being displayed. An optional light accessory system that can be secured underneath the shelves will allow for enhanced product presentation. The merchandising shelf unit is fully attachable to a counter, as well as being portable, and the merchandising shelf unit is made of a welded steel frame, acrylic sides and doors, and injection molded clear shelves. An adjustable front door panel can be installed to close in the merchandising shelf unit and can be secured with the installation of a lockset. This door unit can be hid away in the space between the acrylic side panels and welded steel frame. A flat front surface on the shelves will allow for the use of point-of-sale materials.

Description:
CROSS-REFERENCE TO RELATED APPLICATIONS 
       [0001]    This application claims benefit to provisional patent application Ser. No. 61/198,783, filed 10 Nov. 2008, which is hereby incorporated by reference in its entirety. 
     
    
     BACKGROUND OF THE INVENTION 
       [0002]    1. Field of Invention 
         [0003]    The present invention provides an expandable, adjustable, stackable and lightable counter merchandiser, known as “The EASL.” 
         [0004]    2. Brief Description of Related Art 
         [0005]    A typical package store or retailer is filled with hundreds of different types and kind of alcoholic products, including liquor like single or multi-malt scotch, light or dark rum, whiskey, plain or flavored vodka, gin; red wines like cabernet sauvignon, merlot, chianti, pinot noir; white wines like sauvignon blanc, chardonnay, pinot grigio; cordials like brandy; beers; as well as many other different type and kinds of alcoholic products. Each product also typically includes many different brands and come from all over the world. 
         [0006]    In a world of hundreds of different types and kind of alcoholic products, products get lost and may need to be re-discovered again. For example, products may typically be displayed on shelves in the retailer and many times remain in the same place for a long period of time, and can get lost in the marketplace to consumers. In addition, products fall out of trend in the marketplace. 
         [0007]    Alternatively, product also become trendy, e.g., vodkas, and cry out for a place to be displayed in a highly visibility way in a retailer. 
         [0008]    In view of this, there is a need in the industry to provide a retail or a distributor of a product with a new and exciting way to market products so as to bring the products to the immediate attention of the consumer in a high profile and vibrant way. 
       SUMMARY OF THE INVENTION 
       [0009]    The present provides a new and unique modular merchandiser for marketing a product, including an alcoholic product. The modular merchandiser features a merchandiser and one or more marketing lightbox. The merchandiser is configured with at least one shelf to display the product. The one or more marketing lightbox is configured to couple to the merchandiser, configured to receive a marketing board having a translucent plastic photochemical receptive substrate that is produced in a darkroom for receiving a graphic image through a digital printing process containing an advertising message to market the product being displayed on the merchandiser, having a rigid transparent part or diffuser panel for providing support to the translucent plastic photochemical receptive substrate containing the message, and configured with lights to provide backlit lighting through the marketing board so as to provide a backlit marketing message related to the alcoholic product. 
         [0010]    The modular merchandiser according to the present invention provides a new way to market a product so as to bring the product to the immediate attention of consumers in a high profile and vibrant way. 
         [0011]    The merchandiser may take the form of an expandable, adjustable, stackable and lightable merchandising shelf unit that when fully expanded is about 30″ wide by about 44¾″ high. The width can be adjusted to compress down to about 18″. It is designed so that another unit can be stacked on top of each other using stacking pins to secure the two units. Adjustable shelves allow for different heights, within the unit, depending on products being displayed. An optional light accessory system that can be secured underneath the shelves will allow for enhanced product presentation. The merchandising shelf unit is fully attachable to a counter, as well as being portable, and the merchandising shelf unit is made of a welded steel frame, acrylic sides and doors, and injection molded clear shelves. An adjustable front door panel can be installed to close in the merchandising shelf unit and can be secured with the installation of a lockset. This door unit can be hid away in the space between the acrylic side panels and welded steel frame. A flat front surface on the shelves will allow for the use of point-of-sale materials. 
         [0012]    A framed side unit that has a back-lit fluorescent lighting system that comes in three different widths, e.g. 6″, 12″, and  18 ″ or a framed top unit that has a back-lit fluorescent system is about 18″ wide. These message boards are attachable to the EASL Merchandiser and work cooperatively together. 
         [0013]    Some advantages of the EASL merchandiser design include the following: 
         [0014]    The EASL Merchandiser can serve as a back bar unit for distilled spirits replacing the inefficient and antiquated bar rails; 
         [0015]    The EASL Merchandiser can attach to shelf sections in liquor stores for the purpose of displaying and securing “high mark” spirit brands; 
         [0016]    The EASL Merchandiser can be used for displaying and securing assorted 50 ml spirit brands in liquor stores; 
         [0017]    The EASL Merchandiser can provide a secured lobby display in restaurants, including providing an angled and lit display for wine brands as people enter the restaurant; and/or 
         [0018]    The EASL Merchandiser can secure and display distilled spirits on the back bar of hotel lobby bars, including, due to security reasons, the EASL Merchandiser may eliminate a hotel&#39;s need from having to take down the bar set up at the close of business. 
     
    
     
       BRIEF DESCRIPTION OF THE DRAWING 
         [0019]    The following is a brief description of that shown in the attached drawings, as follows: 
           [0020]      FIG. 1  is a perspective view of a modular merchandiser for marketing an alcoholic product according to some embodiments of the present invention. 
           [0021]      FIG. 2 , including  FIGS. 2A ,  2 B,  2 C,  2 D and  2 E, shows various views of a complete assembly of the EASL merchandiser with doors according to some embodiments of the present invention, including adjustable steel framing, acrylic side panels, door panels that can be stored in side panels, and a locking system to secure the unit, where  FIG. 2A  is an exploded view of the EASL merchandiser, where  FIG. 2B  is an assembled view of the EASL merchandiser in  FIG. 2A , where  FIG. 2C  is a front view of the EASL merchandiser in  FIG. 2B , where  FIG. 2D  is a side view of the EASL merchandiser, and where  FIG. 2E  is a bottom view of the EASL merchandiser in  FIG. 2B . 
           [0022]      FIG. 3 , including  FIGS. 3A ,  3 B,  3 C and  3 D, shows various views of a left and right steel side frame that have tabs to permanently mount to a surface and multiple shelf mounting locations, where  FIGS. 3A and 3B  show the left and right steel side frame, where  FIG. 3C  is a side view of the right steel side frame in  FIG. 3B , and where  FIG. 3D  is a bottom view of the right steel side frame in  FIG. 3B . 
           [0023]      FIG. 4 , including  FIGS. 4A ,  4 B,  4 C;  4 D,  4 E,  4 F,  4 G,  4 H,  4 I,  4 J,  4 K,  4 L, and  4 M, shows various views of a shelf support, including a left side support, a joiner tube and a right side support, where the Left and Right sides have multiple holes for width adjustability, where the Joiner Tube adds additional support in center, where the shelf supports bolts to side frame shown in  FIG. 3 , and where on the left side of  FIG. 4 , the shelf support is shown in three different expanded positions in  FIGS. 4J ,  4 K and  4 M, where  FIG. 4A  is a view of the left side support, where  FIG. 4B  is a side view of the left side support in  FIG. 4A , where  FIG. 4C  is an end view of the left side support in  FIG. 4A  when viewed from left-to-right on the page, where  4 D is a view of the right side support, where  FIG. 4E  is a side view of the right side support in  FIG. 4D , where  FIG. 4F  is an end view of the right side support in  FIG. 4D  when viewed from right-to-left on the page, where  FIG. 4J  is a view of a shelf support when expanded out to a full length, where  FIG. 4K  is a view of a shelf support when expanded out to an intermediate length, where  FIG. 4L  is a cross-sectional view of the shelf support when expanded out to the intermediate length in  FIG. 4K  along A-A, and where  FIG. 4M  is a view of a shelf support when expanded out to a short length. 
           [0024]      FIG. 5 , including  FIGS. 5A ,  5 B,  5 C, and  5 D, shows various views of side panels that attach to the steel side frame shown in  FIG. 3  and allow attachment of add-ons such as graphic panels or light boxes, where  FIG. 5A  is a perspective view a side panel, where  FIG. 5B  is a side view the side panel in  FIG. 5A , where  FIG. 5C  is a side view the side panel in  FIG. 5B  when view from bottom-to-top on the page, and where  FIG. 5D  is an end view the side panel in  FIG. 5A  when view from bottom-to-top on the page. 
           [0025]      FIG. 6 , including  FIGS. 6A ,  6 B, . . . ,  6 G,  6 H, shows various views of both a left shelf that snaps onto shelf supports shown in  FIG. 4 , has the capability to hold an optional lighting unit and interlocks with right side shelving, as well as a right shelf that snaps onto shelf supports shown in  FIG. 4 , has the capability to hold an optional lighting unit and interlocks with left side shelving, where  FIG. 6A  is a perspective view a left shelf, where  FIG. 6B  is a top view the left shelf in  FIG. 6A , where  FIG. 6C  is a side view the left shelf in  FIG. 6B  when view from bottom-to-top on the page, and where  FIG. 6D  is an end view the left shelf in  FIG. 6A  when view from bottom-to-top on the page, where  FIG. 6E  is a perspective view a right shelf, where  FIG. 6F  is a top view the right shelf in  FIG. 6E , where  FIG. 6G  is a side view the right shelf in  FIG. 6F  when view from bottom-to-top on the page, and where  FIG. 6H  is an end view the right shelf in  FIG. 6E  when view from bottom-to-top on the page. 
           [0026]      FIG. 7 , including  FIGS. 7A ,  7 B,  7 C, and  7 D, shows various views of a door bracket that supports a folding door mechanism, where  FIG. 7A  is a perspective view of a door bracket, where  FIG. 7B  is a side view of the door bracket in  FIG. 7A , where  FIG. 7C  is a top down view of the door bracket in  FIG. 7A , and where  FIG. 7D  is a bottom up view of the door bracket in  FIG. 7A . 
           [0027]      FIG. 8  shows a view of a door panel spacer that supports the door mechanism. 
           [0028]      FIG. 9 , including  FIGS. 9A and 9B , shows door panels that are non-opaque to show product, locks for security and folds and tucks away in side panels. 
           [0029]      FIG. 10 , including  FIGS. 10A ,  10 B, and  10 C, shows various views of a fixed back panel that allows for a non-opaque window in the back of unit for product visibility, where  FIG. 10A  shows a fixed back panel, where  FIG. 10B  shows a side view of the fixed back panel in  FIG. 10A , and where  FIG. 100  shows an end view of the fixed back panel in  FIG. 10A . 
           [0030]      FIG. 11 , including  FIGS. 11A ,  11 B, and  110 , shows various views of a moveable back panel that allows for non-opaque window in back of unit for product visibility, where  FIG. 11A  shows a movable back panel, where  FIG. 11B  shows a side view of the movable back panel in  FIG. 11A , and where  FIG. 11C  shows an end view of the movable back panel in  FIG. 11A . 
           [0031]      FIG. 12 , including  FIGS. 12A and 12B , shows views of back panels that are non-opaque to allow product to be seen from rear of unit. 
           [0032]      FIG. 13 , including  FIGS. 13A ,  13 B,  13 C, and  13 D, shows various views of a small marketing panel that can have illuminating front panel, allows for side graphics, and attaches to either side of unit, where  FIG. 13A  is a perspective view of a marketing panel, where  FIG. 13B  is an exploded view of the marketing panel in  FIG. 13A , where  FIG. 13C  is a side view of the marketing panel in  FIG. 13A , and where  FIG. 13D  is a back view of the marketing panel in  FIG. 13A . 
           [0033]      FIG. 14 , including  FIGS. 14A ,  14 B,  14 C, and  14 D, shows various views of a large marketing panel that can have illuminating front panel, allows for side graphics and attaches to either side of unit, where  FIG. 14A  is a perspective view of a marketing panel, where  FIG. 14B  is an exploded view of the marketing panel in  FIG. 14A , where  FIG. 14C  is a side view of the marketing panel in  FIG. 14A , and where  FIG. 14D  is a back view of the marketing panel in  FIG. 14A . 
           [0034]      FIG. 15 , including  FIGS. 15A ,  15 B,  15 C, and  15 D, shows various views of a medium marketing panel that can have illuminating front panel, allows for side graphics and attaches to either side of unit, where  FIG. 15A  is a perspective view of a marketing panel, where  FIG. 15B  is an exploded view of the marketing panel in FIG.  15 A, where  FIG. 15C  is a side view of the marketing panel in  FIG. 15A , and where  FIG. 15D  is a back view of the marketing panel in  FIG. 15A . 
           [0035]      FIG. 16 , including  FIGS. 16A ,  16 B,  16 C, and  16 D, shows various views of a header marketing panel that can have illuminating front panel, allows for side graphics and attaches to top side of unit, where  FIG. 16A  is a perspective view of a marketing panel, where  FIG. 16B  is an exploded view of the marketing panel in  FIG. 16A , where  FIG. 16C  is a side view of the marketing panel in  FIG. 16A , and where  FIG. 16D  is a back view of the marketing panel in  FIG. 16A . 
           [0036]      FIG. 17  shows an exploded perspective view of an alternative embodiment of the merchandiser according to some embodiments of the present invention. 
           [0037]      FIG. 18  shows a perspective view of an embodiment of the cart according to some embodiments of the present invention. 
           [0038]      FIG. 19  shows an exploded view of the cart shown in  FIG. 18 . 
           [0039]      FIG. 20  shows an alternative embodiment of a header lightbox according to some embodiments of the present invention. 
           [0040]      FIG. 21  shows an exploded view of the header lightbox shown in  FIG. 20 . 
           [0041]      FIG. 22  shows an alternative embodiment of a marketing lightbox according to some embodiments of the present invention. 
           [0042]      FIG. 23  shows an exploded view of the marketing lightbox shown in  FIG. 22 . 
       
    
    
     DETAILED DESCRIPTION OF THE INVENTION 
     FIG.  1 : The Modular Merchandiser  10   
       [0043]      FIG. 1  shows a modular merchandiser generally indicated as  10  for marketing an alcoholic product according to some embodiments of the present invention. The modular merchandiser  10  features a merchandiser  12  and one or more marketing lightbox  14 . The merchandiser  12  is configured with at least one shelf  16   a ,  16   b ,  16   c  to display a product  18 , e.g. an alcohol product as shown. The one or more marketing lightbox  14  is configured to couple to the merchandiser  12 , configured to receive a marketing board  20  having a translucent plastic photochemical receptive substrate  20   a  that is typically produced in a darkroom for receiving a graphic image through a digital printing process containing an advertising message  20   a  to market the product  18  being displayed on the merchandiser  12 , having a rigid transparent part or diffuser panel  20   b  (see  FIGS. 13   b,    14   b ) for providing support to the translucent plastic photochemical receptive substrate containing the advertising message  20   a ′, and configured with lights to provide backlit lighting through the marketing board  20  so as to provide a backlit marketing message related to the product  18 . 
         [0044]    The merchandiser  12  is also known herein as the EASL, which is an expandable, adjustable, stackable and lightable counter merchandiser shown and described herein in greater detail in relation to  FIGS. 2-12 . The merchandiser  12  may also take the form of a stackable and lightable counter merchandiser shown and described herein in greater detail in relation to  FIG. 17  that is not configured to expand and contract consistent with that described below. 
         [0045]    The one or more marketing lightbox  14  is dimensioned to be adapted to and compliment the merchandiser  12 . In  FIG. 1 , the marketing lightbox  14  is dimensioned to be substantially similar in height and depth as the merchandiser  12  so as to provide a neat modular merchandizing look and feel. As shown in  FIG. 1 , the one or more marketing lightbox  14  may include a second marketing lightbox  14   a  in the form of a headboard for also providing a similar backlit marketing message related to the alcoholic product. In this case, the second marketing lightbox  14   a  is dimensioned to be adapted to and compliment the merchandiser  12  and the marketing lightbox  14 . In  FIG. 1 , the second marketing lightbox  14  is dimensioned to be substantially similar in length as the combined length of the merchandiser  12  and the marketing lightbox  14 , as well as having a complimentary depth as the merchandiser  12  and the marketing lightbox  14 , again so as to provide a neat modular merchandizing look and feel. Each marketing lightbox  14 ,  14   a  may also be configured to have marketing boards  20  on more than one side. For example, as shown the marketing lightbox  14   a  is shown to have a side  15  that may include a marketing board with a marketing message, as well. 
         [0046]    The one or more marketing lightbox  14  take advantage of a unique technology known as Duratran (graphic), which is a translucent plastic photo chemical receptive substrate that is produced chemically in a dark room. There is an emulsion that is on the material that makes it sensitive to transferring an image to the substrate through a digital printing process. The material is a milky (in appearance) translucent plastic that is produced off of a roll and cut to size afterwards. After production the printed material is covered with a thin piece of clear acrylic to protect it when in position in the light box, and the image is lit up from the rear of the Duratran. 
         [0047]    The modular merchandiser  10  has been quickly embraced as an exciting new merchandizing tool. The modular merchandiser  10  can be used to offer distributors the opportunity to feature product in a highly visible way in highly trafficked areas by consumers in a retail store. Flexible business arrangements can be made available, for example, where the distributor commissions one or more marketing boards for advertising its product, and lease the modular merchandiser  10  for a time certain. The retailer or a third party can easily configure the marketing board in the one or more lightbox  14  in the modular merchandiser  10  and display the associated product. 
         [0048]    The scope of the invention is not intended to be limited to displaying and marketing alcoholic products. For example, embodiments are envisioned in which other types or kind of products may be displayed and marketing using the present invention, including hair salon-related products like shampoos, conditioners, or cosmetics, etc. 
         [0049]    The modular merchandiser  10  may also include a cart  22  configured to support the merchandiser  10  and the one or more marketing lightbox  14 . As shown, the cart  22  may be configured with panels or doors  24   a ,  24   b  that allow the product  18  to be stored away and later access when needed. The cart  22  may also be configured with wheel so as to enable it to roll for increasing the ease of moving and arranging the modular merchandiser  10 , e.g., in the retail store. The cart  22  may also be configured with a tasting tray  26  for supporting the alcoholic product  18  and glassware, etc. for tasting. The reader is also referred to  FIGS. 18 and 19  where the cart is shown without the merchandiser on top thereof. 
       FIGS.  2 - 12 : The EASL 
       [0050]    The merchandiser  12  is the form of the EASL is shown in relation to  FIGS. 2-12 . 
         [0051]    The EASL  12  has rigid metal side framing parts  50 ,  52 , which are also shown in  FIG. 3 . Each rigid metal side framing part  50 ,  52  has multiple front and rear holes  62  configured for providing multiple shelf mounting locations. 
         [0052]    The EASL  12  has at least three adjustable shelf  54 ,  56 ,  58 ,  60  coupled between the rigid metal side framing parts  50 ,  52  so as to form shelves, including at least a top shelf  60 , a bottom shelf  54  and at least one intermediate shelf  56 ,  58 , which are also shown in  FIG. 4 . Each shelf  54 ,  56 ,  58 ,  60  has a shelf support  60   a ,  60   a ′ with a shelf mounting member  61  (see  FIG. 4 ) configured to couple to a set of the multiple front and rear holes  60  of the rigid metal side framing parts  50 ,  52  for mounting the shelf support between the rigid metal side framing parts  50 ,  52 . Each shelf support  60   a .  60   a ′ has shelf legs  60   b ,  60   b ′ with multiple holes  60   c ,  60   c ′ configured for providing width adjustment; each shelf support  60   a ,  60   a ′ including a shelf leg  60   b ,  60   b ′ having an elongated rectangular shape configured with a top surface T and two side surfaces S 1 , S 2  so as to form a hollow underneath portion; each shelf support  60   a ,  60   a ′ including a corresponding shelf leg  60   b ′ having a corresponding elongated rectangular shape configured with a bottom surface B and two corresponding side surfaces S 1 ′, S 2 ′ and dimensioned to slide within the hollow underneath portion of the shelf leg  60   b  for providing the width adjustment by aligning corresponding multiple holes  60   c ,  60   c ′ of shelf supports  60   a ,  60   a ′ and securing the corresponding multiple holes  60   c ,  60   c ′ with fasteners. The multiple holes  60   c ,  60   c ′ of the shelf legs  60   b ,  60   b ′ are configured for providing width adjustment at predetermined widths of about 18 inches, 24 inches, 30 inches or 36 inches. This can be very helpful when using the ESAL as a stand alone unit as a merchandiser for arranging on a countertop, behind a cash register space of a retailer, behind a bar for displaying the product, or in a storefront window, etc. In these types or kinds of applications, the EASL may be expanded or contracted to a desired width for adapting in any particular space that may be available depending on the application. 
         [0053]    At least one intermediate or bottom shelf has one or more snap-on shelves  60   d ,  60   d ′ (see  FIG. 6 ) configured with a top shelf surface TS, TS′ for receiving the product to be displayed and configured with lower flexible tabs  70   a ,  70   b ,  70   a ′,  70   b ′to frictionally engage the shelf leg  60   b , the corresponding shelf leg  60 U, or the combination thereof. The one or more snap-on shelves  60   d ,  60   d ′ may be configured with dimensions of about 6 inches, 12 inches or 18 inches so as to form the shelves having the predetermined widths of about 18 inches, 24 inches, 30 inches or 36 inches. The snap-on shelves  60 ,  60   d  may be configured to interlock with one another. 
         [0054]    The EASL  12  has one or more back panels  72 ,  73  configured to affix onto one or more rigid metal side framing parts  74 ,  75 , which is shown in more detail in  FIGS. 10-12 . As shown, the back panels may include a fixed panel  72  and a movable panel  73 , see  FIG. 12 , for affixing respectively in the one or more rigid metal side framing parts  74 ,  75 . The back panels allow for a non-opaque window in the back of the unit for product visibility. 
         [0055]    The EASL  12  has side panels  80 ,  82 , each side panel configured to affix onto a respective rigid metal side framing part  50 ,  52 , which are shown in more detail in  FIG. 5 . 
         [0056]    In the EASL  12 , the rigid metal side framing parts  50 ,  52  are configured with openings  50   a  to receive front and back stacking pins (not shown) for stacking merchandisers one on top of another. 
         [0057]    The rigid metal side framing parts  50 ,  52  includes one or more tabs  50   b  to permanently mount the expandable, adjustable, stackable and lightable counter merchandiser  12  to a surface. 
         [0058]    Each shelf  54 ,  56 ,  58 ,  60  may also include a joiner tube  60   e  configured for providing additional support in center bolts to side frame, which is shown in more detail in  FIGS. 4   c   1 ,  4   c   2 ,  4   c   3 . 
         [0059]    The shelf support  60   a ,  60   a ′ may also include a cross member  60   f  coupled between the shelf legs  60   b ,  60   b′.    
         [0060]    The snap-on shelf  60   d  may also include lower flexible tabs  71  configured to hold undermount lighting unit (not shown) between the shelf legs  60   b ,  60   b ′ for lighting the product displayed inside the merchandiser  12 . 
         [0061]    The EASL may also include door panels  90 ,  92   a ,  92   b  a door locking arrangement  94 , and associated door brackets and foldable hinging  96 ,  98   a ,  98   b ,  98   c ,  98   d ,  98   e . The door panels  90 ,  92   a ,  92   b  may be configured to be foldable with associated door brackets and foldable hinging  96 ,  98   a ,  98   b ,  98   c ,  98   d ,  98   e  for folding and sliding into a space inbetween the side frames  50 ,  52  and the side panels  80 ,  82 . In operation, the door panels  90 ,  92   a ,  92   b  are configured to show product fold, lock for security, and fold and tuck away between the side panels  80 ,  82  and the rigid metal side framing parts  50 ,  52 . 
         [0062]    Alternatively, the scope of the invention is also intended to include embodiments wherein the door panels  90 ,  92  are configured on standard hinges for swinging open and closed. 
       FIGS.  13 - 16 : The One or More Lighting Box  14   
       [0063]      FIGS. 13-16  show the one or more lighting box  14  having a rigid frame  100  having six sides or walls so as to form a rectangular box with one or more lights  102  arranged therein. The frame  100  has channels for receiving graphics in the form a marketing board, consistent with that described above. The frame  100  also includes openings  106  for coupling to tabs  51  of the side panels  80 ,  82  (see  FIG. 5 ) so as to hang the lighting box  14  on the side panel  80  or  82  of the EASL  12 . 
         [0064]      FIGS. 14-16  show other lighting boxes dimensioned slightly differently that the lighting box shown in  FIG. 13 . For example,  FIG. 16  shows a lighting box  14 ′″ having channels for graphics on both sides of the box. 
       Opaque or Acrylic Panels 
       [0065]    The one or more of the side panels, the back panel, or the door panels may be non-opaque or acrylic depending on the application. The acrylic side panels, back panel, or door panels may also be colored to provided a visually dynamic glow, especially in darker environments. 
       The Translucent Plastic Photochemical Receptive Substrate 
       [0066]    Consistent with that described above, the translucent plastic photochemical receptive substrate  20   a  may be formulated using Duratran (graphic). However, the scope of the invention is intended to include using other types or kind of graphic media material that may be backlit either now known or later developed in the future. 
       FIG.  17 : Alternative Merchandiser  1700   
       [0067]      FIG. 17  shows an alternative embodiment of the merchandiser generally indicated as  1700  according to some embodiments of the present invention, having a side support  1701 , a 15 inch deep shelf support.  1702 , 15 inch deep acrylic supports.  1703  and  1704 , a cross brace  1705 , a pan  1706 , a rear corner post  1707 , a rear acrylic  1708 , a side acrylic  1709 , a door acrylic  1710 , a door hinge plate  1711 , a piano hinge  1712 , a cam lock  1713 , an outwater D-lite  1714 , a door hinge plate support  1715 , a side acrylic brace  1716 , a pan tab  1717  and an acrylic brace  1818 . 
       FIGS.  18  and  19   
       [0068]      FIG. 18  shows an alternative embodiment of the cart generally indicated as  1800  according to some embodiments of the present invention, having solid doors  24   a ′,  24   b ′ and wheels  1802  configured on the bottom for rolling the cart  1800 . As shown, the tray  26  is supported on one or more tray supports  27   a.    
         [0069]    In  FIG. 19 , the cart  1800  includes cart pans  1901 ,  1902 , a cart frame  1903 , a marketing board corner post  1904 , a cart frame tube  1905 , a cart back panel  1906 , a cart back panel  1907 , casters  1908 ,  1909 , a piano hinge  1910 , a side door panel  1911 , a double door panel  1912 , acrylic cart doors  1913 ,  1914 , standoffs  1915 , standoff caps  1916 , a cart floor  1917 , a cart shelf floor  1918 , a cart shelf support  1919 , a cart shelf support pivot  1920 , a shelf tube  1921 , a cart frame  1922  and a cam lock  1923 . 
       FIGS.  20 - 21 : Header Lightbox 
       [0070]      FIG. 20-21  shows an alternative embodiment of a header lightbox generally indicated as  2000  according to some embodiments of the present invention. 
         [0071]    In  FIG. 21 , the light box  200  includes a header pan  2001 , a marketing board corner post  2002 , a header frame  2003 , an acrylic header side  2004 , an acrylic header front  2005 , a 36″ bulb fixture  2006  and a header corner tube  2007 . 
       FIGS.  22 - 23 : Marketing Board Lightbox 
       [0072]      FIG. 22-23  shows an alternative embodiment of a marketing board lightbox generally indicated as  2200  according to some embodiments of the present invention. 
         [0073]    In  FIG. 23 , the light box  200  includes an 18″ base frame  2301 , upright tubes  2302 , a marketing board front acrylic  2303 , an 18″ acrylic marketing board side acrylic  2304 , an 18′ marketing board pan  2305 , a marketing corner post pan  2306 , a 36″ bulb fixture  2307  and a marketing board light support  2307 . 
       The Scope of the Invention 
       [0074]    Although the units above are described as having various integral parts that are separately molded, or manufacturer, the scope of the invention is intended to include using other manufacturing techniques either now known or later developed in the future for providing the various integral parts. 
         [0075]    The width, height or depth of the unit are provided by way of example, and the scope of the invention is not intended to be limited to any particular dimension of the width, height or depth of the unit. 
         [0076]    It should also be understood that, unless stated otherwise herein, any of the features, characteristics, alternatives or modifications described regarding a particular embodiment herein may also be applied, used, or incorporated with any other embodiment described herein. 
         [0077]    Although the invention has been described and illustrated with respect to exemplary embodiments thereof, the foregoing and various other additions and omissions may be made therein without departing from the spirit and scope of the present invention.