Abstract:
A system and method are described that provide television content broadcast system subscribers with convenient access to aggregated web feed content. In one embodiment, a television content broadcast system ( 20 ) maintains a database ( 21 ) linking one or more particular subscribers with one or more sources of web feed content. The television content broadcast system ( 20 ) downloads web feed content for a subscriber from the one or more sources associated with the subscriber, either at the user&#39;s request or to a cache ( 22 ). The television content broadcast system ( 20 ) sends the downloaded web feed content through a web content inter-face ( 30 ( 2 )) to a television receiver ( 41 ), or through a web content inter-face ( 30 ( 3 )) to a local memory ( 51 ) in a set-top box ( 50 ). In another embodiment, the television content broadcast subscribers also have accounts on a web content aggregation system ( 10 ). Web content aggregation system ( 10 ) retrieves web feed content associated with the user, and sends the web feed content to television content broadcast system ( 20 ) for forwarding to the appropriate subscriber.

Description:
RELATED APPLICATION DATA 
       [0001]    The present application claims priority to U.S. Provisional Application Ser. No. 61/159,080, filed on Mar. 10, 2009. It is also related to International Application No. PCT/US2007/068250 filed on May 4, 2007, and to U.S. Provisional Application Ser. No. 60/797,770 filed on May 4, 2006. The entireties of all of these documents are hereby incorporated by reference. 
     
    
     FIELD 
       [0002]    The present invention generally relates to web feed content aggregation systems of any web syndication type (e.g., RSS and Atom) and television content broadcast systems of any TV broadcasting type (e.g., cable and satellite). The present invention specifically relates to an interfacing between the web feed content aggregation system and the television content broadcast system to facilitate a television display of web feed content via an interactive feature of a television or set-top box, particularly an On-Demand feature or a widget. 
       BACKGROUND 
       [0003]    Web feed content is the textual/visual/aural content of any web syndication type including, but not limited to, web text content, web image content, web video content, web audio content and web animation content. A web feed content aggregation system is a system structurally configured on a web subscription account basis to retrieve syndicated web feed content (e.g., RSS, Atom and other XML formats) published by web servers. 
         [0004]    Television content is the textual/visual/aural content of telecommunication systems including, but not limited to, TV text content, TV image content, TV video content, TV audio content and TV animation content. A television content broadcast system is a system structurally configured to receive and broadcast television content on a television subscription account basis. 
       SUMMARY 
       [0005]    One system described herein provides a web feed content interface for facilitating an exchange of web feed content from a web feed content aggregation system to television content broadcast system for purposes of a television display of the web feed content via an interactive feature of a television or a set-top box, particularly an On-Demand feature or a widget. 
         [0006]    In one form, the web feed content aggregation system is operable to facilitate a user management of web feed content based on a web feed content aggregator subscription account of a user, and the television content broadcast system is operable to facilitate a user management of a display of television content based on a television content broadcast subscription account of the user. The web feed content interface of the present invention is established between the web feed content aggregation system and the television content broadcast system to facilitate an exchange of web feed content between the web feed content aggregation system and the television content broadcast system based on an account association of the user&#39;s web feed content aggregator subscription account and the television content broadcast subscription account whereby a television display of the web feed content can be managed by the user via an interactive feature of a television or a set-top box, particularly an On-Demand feature or a widget. 
         [0007]    The web feed content aggregation system may include a library organized in a website genre tree format having root nodes branching to website nodes whereby each website node includes at least one website corresponding to the genre of the associated root node and whereby each website is listed with its web feeds. The web feed content aggregation system may include a plurality of web feed bulletins with each web feed bulletin providing a report of a single web feed item and with each web feed bulletin reporting a headline, a summary and/or an image associated with the single web feed item. 
     
    
     
       BRIEF DESCRIPTION OF THE DRAWINGS 
         [0008]      FIG. 1  illustrates one embodiment of a web feed content aggregation system, a television content broadcast system and a web feed content interface in accordance with the present invention; 
           [0009]      FIG. 2  illustrates one embodiment of a television content broadcast system, a television and a web feed content interface in accordance with the present invention; 
           [0010]      FIG. 3  illustrates one embodiment of a television content broadcast system, a set top box and a web feed content interface in accordance with the present invention; and 
           [0011]      FIGS. 4A and 4B  illustrate a first exemplary embodiment and a second exemplary embodiment of  FIGS. 1-3  in accordance with the present invention; 
           [0012]      FIG. 5  illustrates a third exemplary embodiment of  FIGS. 1-3  in accordance with the present invention; 
           [0013]      FIG. 6  illustrates a fourth exemplary embodiment of  FIGS. 1-3  in accordance with the present invention; 
           [0014]      FIG. 7  illustrates a fifth exemplary embodiment of  FIGS. 1-3  in accordance with the present invention; 
           [0015]      FIG. 8  illustrates an exemplary embodiment of servers illustrated in  FIG. 7  in accordance with the present invention; 
           [0016]      FIG. 9  illustrates an exemplary website content genre tree in accordance with the present invention; 
           [0017]      FIG. 10  illustrates an exemplary library page in accordance with the present invention; 
           [0018]      FIG. 11  illustrates an exemplary media root node in accordance with the present invention; 
           [0019]      FIG. 12  illustrates an exemplary navigation within the media root node illustrated in  FIG. 11  in accordance with the present invention; 
           [0020]      FIG. 13  illustrates an exemplary government/political root node in accordance with the present invention; 
           [0021]      FIG. 14  illustrates an exemplary education/training root node in accordance with the present invention; 
           [0022]      FIG. 15  illustrates an exemplary consumer root node in accordance with the present invention; 
           [0023]      FIG. 16  illustrates an exemplary sports root node in accordance with the present invention; 
           [0024]      FIG. 17  illustrates an exemplary business/financial root node in accordance with the present invention; 
           [0025]      FIG. 18  illustrates an exemplary entertainment root node in accordance with the present invention; 
           [0026]      FIG. 19  illustrates an exemplary science/technology root node in accordance with the present invention; 
           [0027]      FIG. 20  illustrates an exemplary health root node in accordance with the present invention; 
           [0028]      FIG. 21  illustrates an exemplary special interest root node in accordance with the present invention; 
           [0029]      FIGS. 22 and 23  illustrate an exemplary embodiment of a web feed bulletin in accordance with the present invention; 
           [0030]      FIG. 24  illustrates an exemplary RSS display synchronization in accordance with the present invention; and 
           [0031]      FIG. 25  illustrates one embodiment of an ad revenue model in accordance with the present invention. 
       
    
    
     DETAILED DESCRIPTION 
       [0032]      FIG. 1  illustrates a web feed content aggregation system  10  structurally configured on a web subscription account basis to retrieve syndicated web feed content of any format (e.g., RSS, Atom and other XML formats) published by any type of web server. Commercial examples of web feed content aggregation system  10  include, but are not limited to, (1) www.feedgazer.com; (2) www.google.com/reader; (3) my.yahoo.com; (4) www.pluck.com; (5) www.newsgator.com; (6) www.rojo.com; (7) www.bloglines.com; (8) www.feedlounge.com; (9) www.netvibes.com; (10) www.newsfirerss.com; (11) www.rrsowl.com; (12) www.rrsexpress.net; (13) www.mozilla.com/en-US/firefox/; (14) www.rssfwd.com/; (15) www.raggle.org/; and (16) www.planetplanet.org/. 
         [0033]    While any of the current and future web feed content aggregation systems may be employed in accordance with the inventive principles of the present invention, www.feedgazer.com is currently preferred in view of its capability to enable a user with a management of individual web feeds of any type based on a web feed content aggregation subscription account established by www.feedgazer.com on behalf of the user and to read in lists of web feeds of any type from additional web feed content aggregation subscription accounts established by third party web feed content aggregation systems on behalf of the user. As such, web feed content aggregation system  10  is shown in  FIG. 1  as receiving web feed content WFC for populating a table  11  representing a web feed content aggregation WFCA of web feed content WFC on a web feed content aggregation subscription account WFCASA basis, of which web feed content aggregation subscription accounts FG 01 , FG 02  and FG 03  of www.feedgazer.com are shown. As previously described, web feed content WFC can either be directly subscribed by the user via www.feedgazer.com (“RSS”) and/or indirectly subscribed by the user via one or more third party web feed content aggregation systems (“OPML”). 
         [0034]      FIG. 1  further illustrates a television content broadcast system  20  structurally configured to receive and broadcast television content on a user subscription account basis. Commercial examples of television content broadcast system  20  include, but are not limited to, cable television providers such as (1) Insight Communications; (2) Comast; (3) Adelphia; (4) Austar; (5) Bright House Networks; (6) CableOne; (7) Cable TV Hong Kong; (8) Cablevision (US); (9) Cablevision (Canada); (10) Canal Digital; (11) Charter; (12) Champion Broadband; (13) Cogeco; (14) Columbus Communications; (15) Com Hem; (16) Cox; (17) Eastlink; (18) Foxtel; (19) GCI; (20) Global Destiny; (21) Globosat; (22) Kabel Deutschland; (23) Knology; (24) MASTV; (25) MCV Broadband; (26) Mediacom; (27) Midcontinent Communications; (28) Millennium Digital Media; (29) Neighbourhood Cable; (30) Net Brasil; (31) NTL; (32) Ono; (33) Optus; (34) Persona; (35) RCN; (36) Rogers; (37) Satview Broadband Ltd; (38) Service Electric; (39) SkyCable; (40) Shaw; (41) StarHub CableTV; (42) Suddenlink; (43) TDC; (44) Tele2; (45) TelstraClear InHomeTV; (46) Time Warner; (47) TransACT; (48) TV Cabo; (49) Vidéotron; (50) Virgin Media; (51) WOW! Internet Cable Phone; and (52) WightCable. 
         [0035]    Further commercial examples of television content broadcast system  20  include, but are not limited to, satellite television providers such as (1) AlphaStar; (2) ART; (3) Astro; (4) Astro Nusantara; (5) Athina Sat; (6) Austar; (7) Bell ExpressVu; (8) Canal Digital; (9) CanalSat; (10) Cyfra+; (11) DialogTV; (12) Digital+; (13) Digiturk; (14) DirecTV; (15) Dish Network| Dish TV; (16) DStv; (17) Euro1080; (18) Freesat; (19) Freesat from Sky; (20) FreeView (NZ); (21) Foxtel; (22) GlobeCast World TV; (23) Globosat; (24) Glorystar; (25) Home2US; (26) NTV Plus; (27) NOVA Cyprus; (28) NOVA Greece; (29) Orbit; (30) Premiere; (31) PrimeStar; (32) SelecTV; (33) Showtime Arabia; (34) Sky Angel; (35) Sky Digital; (36) SKY Italia; (37) Sky PerfecTV!; (38) Sky TV (NZ); (39) Star Choice; (40) STAR TV; (41) Tata Sky; (42) TPS; (43) TV Cabo; (44) UBI World TV; (45) Viasat; (46) Voom; and (47) WOWOW. 
         [0036]    While any of the current and future television content broadcast systems may be employed in accordance with the inventive principles of the present invention, such systems having or capable of having an interactive feature (e.g., On Demand or a widget) are preferred in view of the ease and convenience a user would have in managing a television display of web feed content based on a remote control of these features as known in the art. 
         [0037]      FIG. 1  further illustrates a web feed content interface  30 ( 1 ) structurally configured to exchange web feed content WFC between web feed content aggregation system  10  and television content broadcast system  20  based on an account association of each web feed content aggregator subscription account (“WFCASA”) of system  10  to a television content broadcast subscription account (“TCBSA”) of system  20  as represented by a table  21 , in which television content broadcast subscription accounts TV 01 , TV 02  and TV 03  for example are shown associated with respective web feed content aggregator subscription accounts FG 01 , FG 02  and FG 03  of www.feedgazer.com for example. 
         [0038]    In view of the numerous and variety of possible commercial implementations of systems  10  and  20  in practice, the present invention does not impose any limitations nor any restrictions as to the manner by which web feed content interface  30 ( 1 ) is structurally configured to exchange and format web feed content WFC between systems  10  and  20 . 
         [0039]    In one embodiment, web feed content interface  30 ( 1 ) is structurally configured as a database manager of any type operable to exchange web feed content WFC between systems  10  and  20  in a format suitable for the transmission for the world wide web. Alternatively or concurrently, web feed content interface  30 ( 1 ) is structurally configured as a database manager of any type operable to exchange web feed content WFC between systems  10  and  20  in a format suitable for the broadcast of the web feed content WFC in a television content format. For either embodiment, television content broadcast system  20  preferably, although not required, employs a cache  22  for storing a portion or an entirety of web feed content WFC for each individual television content broadcast subscription account TCBSA. 
         [0040]    Web feed content interface  30 ( 1 ) is considered a front end interface. To further enable television display of the web feed content WFC that is managed by a user of a television content broadcast subscription account TCBSA, a back end web feed content interface  30 ( 2 ) is structurally configured to exchange web feed content WFC between television content broadcast system  20  and either a television  40  via its television receiver  41  (e.g., a cable or Internet based receiver) as shown in  FIG. 2  or a set top box  50  via a cache  51  as shown in  FIG. 3 . In either case, in view of the numerous and variety of possible commercial implementations of system  20 , television  40  and set top box  50  in practice, the present invention does not impose any limitations nor any restrictions as to the manner by which web feed content interface  30 ( 2 ) is structurally configured to exchange and format web feed content WFC between system  20  and television  40  and between system  20  and set top box  50 . 
         [0041]    In one embodiment, web feed content interface  30 ( 2 ) is structurally configured as an interactive feed manager (e.g., On-Demand or a widget) operable to enable a user of the television content broadcast subscription account TCBSA to control a display of the web feed content WFC via a remote control whereby television content broadcast system  20  is responsive to remote control commands to provide the web feed content WFC interactively in either a world wide web format and/or in a television content format to television receiver  41  or to set top box  50  based on the account association. 
         [0042]    In practice, the structural configurations of interfaces  30  is within the skill of those having ordinary skill in the art of web and television formatting and communication protocols, particularly those having skill in database management, video on demand and widget programming. 
         [0043]      FIG. 4A  illustrates an exemplary embodiment of  FIGS. 1-3  with a web server  60  serving as web feed content aggregation system  10  ( FIG. 1 ) and a streaming/downloading media server  65  serving as a feed on demand component of television content broadcast system  20  ( FIGS. 1-3 ). A user can utilize a PC  63 , a workstation  64 , a laptop  65  or the like to manage a retrieval of web feed content WFC by server  60  via an internet network  61  of any type from other web servers (not shown) based on the user&#39;s web feed content aggregation subscription account WFCASA (e.g., account FG 01  of  FIGS. 1-3 ). Front end web feed content interface  30 ( 1 ) ( FIG. 1 ) is installed in server  60 , installed in server  65  or distributed among servers  60  and  65  to provide web feed content WFC retrieved by server  60  to server  65  on a web feed content aggregation subscription account basis WFCASA. 
         [0044]    Back end web feed content interface  30 ( 2 ) ( FIGS. 2 and 3 ) is installed in server  65 , installed in a television  67  and a set top box  68 , or distributed among server  65 , television  67  and set top box  68  to provide the web feed content WFC received by server  65  via a telecommunications network  66  of any type in either a world wide web format and/or in a television content format to television  67  or a television  69  via set top box  68  based on an account association of the user&#39;s web feed content aggregation subscription account WFCASA (e.g., account FG 01  of  FIGS. 1-3 ) and television content broadcast subscription account TCBSA (e.g., account TV 01  of  FIGS. 1-3 ). 
         [0045]      FIG. 4B  illustrates an alternative embodiment of  FIG. 4A  with web server  60  being connected via an intranet network  70  of any type to streaming/downloading media server  65 . 
         [0046]    Referring to  FIGS. 4A and 4B , servers  60  and  65  can represent an actual physical implementation of the present invention or a logical domain representation of the present invention. Furthermore, a video on demand system can be integrated in server  65  with a feed on demand system in accordance with the present invention via a hard or soft switch. Commercial examples of video on demand system include, but are not limited to, Akimbo, iN Demand and SeaChange International. 
         [0047]    For example,  FIG. 5  illustrates a logical domain  80  having a web feed content aggregation system (not shown) and a television content broadcast system (not shown) that facilitates an access management via an internet  85  of web feed content (e.g., subscribed RSS feeds) and targeted advertisements via a web client  87  for purposes of allowing an On-Demand display of web feed content on a television  88  and targeted advertisements via a cable/satellite television network  86 . To this end, the content systems of domain  80  employ a database management of a web feed content catalog  81  and a targeted advertisement inventory  82  as a function of an account association of a web feed aggregator account directory  83  and a cable/satellite television account directory  84 . 
         [0048]    Specifically, web feed content catalog  81  encompasses a web feed directory table and a table for each web feed on a syndicated feed item basis. The web feed directory table is designed on a feed category basis whereby the web feed directory table is updated upon the discovery of a new web feed source fitting within a category and a table for a particular listed web feed is updated each time a listed web feed syndicates a new web feed item. 
         [0049]    Targeted advertisement inventory  82  encompasses an advertisement directory table and a table for each subscriber of domain  80  on a solicited targeted basis. Thus, any advertisement installed in domain  80  (e.g., uploaded, downloaded or streamed) is tracked in the directory table and communicated to each subscriber for purposes of facilitating a selection of viewing the advertisement by each subscriber on a item or category basis. 
         [0050]    Web feed aggregator account directory  83  and cable/satellite television account directory  84  encompass a listing of each subscriber to domain  80  for purposes of facilitating a viewing of subscripted web feed content via client  87  or television  88 , respectively. The account association of each directory  83  and  84  enables the viewing to be accomplished in a cooperative manner between the content systems that monitors when and where each feed items has been viewed by each subscriber, saves viewed feed items at the discretion of a subscriber and further dynamically updates the viewing of feed items based on any change in a web feed subscription by a subscriber. 
         [0051]      FIG. 6  illustrates an account association of a web subscription account  91  of a web feed content (“WFC”) aggregation system  90  with a television subscription account  101  of a digital receiver  100  of a television feed content (“TFC”) system. This account association enables a viewer to either ( 1 ) view web feed content in web format from an aggregator library  92  via the Internet  110  or (2) view the web feed content in TV format from the aggregator library  110  via a cable/satellite network  111  or alternatively the Internet  110 . In the case of an Internet viewing of the web feed content, a web client  120  is used to access the aggregator library  92  as currently practiced today with known aggregators. In the case of a cable/satellite TV viewing of the web feed content, a remote control of the digital receiver  100  is used to activate an interactive feature  102  of the digital receiver  100  (e.g., an On-Demand feature or a widget) to access the aggregator library  92 . The aggregator library  92  is a library of websites having web feed content that is organized in a hierarchy that facilitates a viewer management of a personal portfolio of such websites selected from the aggregator library  92 . The hierarchy has a public version designed on a website genre tree for viewers having minimal, if any, experience with websites having web feed content. The hierarchy further has one or more private versions generated on behalf of viewers on a feed category basis or a website genre tree having extensive experience with websites having web feed content. Additionally, system  90  synchronizes viewing between the Internet and cable/satellite viewing channels  110 / 111  to ensure new web feed content is being presented at each viewing and provides a chronicle service for storing links to the web feed content. 
         [0052]    For purposes of the present invention, the term “feed category basis” is broadly defined herein as any group listing of individual web feeds on the basis of a categorization of the web feeds as opposed to a genre of the associated websites. Examples include, but are not limited to, a football folder listing of all football feed subscriptions irrespective of the genre of the associated websites or a financial folder listing all financial feed subscriptions irrespective of the genre of the associated website. 
         [0053]    By comparison, for purposes of the present invention, the term “web genre tree” is broadly defined herein as having root nodes branching to one or more website nodes, with each website node listing one or more individual websites on the basis of a genre of the corresponding root node and with each listed website listing all of its associated web feeds. Examples will be provided subsequently herein in connection with the description of  FIGS. 9-21 . 
         [0054]      FIG. 7  illustrates a commercial incorporation of the aggregator system into an interactive feature of a cable/satellite television provider. As shown  FIG. 7 , a web content aggregation system  140  employs a website library  141 , a bulletin reader  142  and a database  143  for managing and displaying a vast number of web feeds on behalf of the subscribers of the cable/satellite television provider as well as non-subscribers. Specifically, a website  150  will facilitate subscriber/non-subscriber access to system  140  via the internet  110  whereby banner/video advertising from a web ad server  151  will generate ad revenue from the subscribers as well as non-subscribers accessing website  140 . A TVsite  160  will facilitate viewer access to system  140  via the cable/satellite network  111  or alternatively internet  110  whereby banner/video advertising from a TV Ad Server  161  will generate ad revenue from the subscribers. Optionally, a promotion server or servers (not shown) may substitute for and/or supplement ad server  151  and/or ad server  161  to provide promotion of various websites to the subscribers as well as nonsubscribers. 
         [0055]      FIG. 8  illustrates servers  141 - 143 ,  150  and  160  in more detail. Specifically, web library server  141  is structurally configured with a web genre tree, such as, for example, a web genre tree  200  shown in  FIG. 9 . Web genre tree has twelve (12) root nodes  210 - 330 . A media root node  210  lists all websites primarily designed for the reporting of a variety of news subjects (e.g., television, radio, newspapers, and publications) and may be further branched into local websites node  211 , national websites node  212  and international websites node  213  as shown in  FIG. 11 . 
         [0056]    A media root node  210  lists all websites primarily designed for the reporting of a variety of information from various sources (e.g., television, radio, newspapers, publications, blogs) and may be further branched into local websites node  211 , national websites node  212  and international websites node  213  as shown in  FIG. 11 . An example includes, but is not limited to, www.cnn.com listed under television for national website node  212 . 
         [0057]    A government/political root node  220  lists all websites primarily designed for the reporting of political information from various sources (e.g., government branches, organizations, political parties, publications, and blogs) and may be further branched into local websites node  221 , national websites node  222  and international websites node  213  as shown in  FIG. 13 . An example includes, but is not limited to, www.whitehouse.gov listed under branches for national website node  222 . 
         [0058]    An educational/training root node  230  lists all websites primarily designed for the reporting of educational/training information from various sources (e.g., K-12, collegiate, vocational, publications, blogs) and may be further branched into local websites node  231 , national websites node  232  and international websites node  233  as shown in  FIG. 14 . An example includes, but is not limited to, www.purdue.edu listed under collegiate for national website node  232 . 
         [0059]    A consumer root node  240  lists all websites primarily designed for the on-line sale of products and services from various sources (e.g., stores, organizations, publications and blogs) and may be further branched into local websites node  241 , national websites node  242  and international websites node  243  as shown in  FIG. 15 . An example includes, but is not limited to, www.dell.com listed under television for national website node  242 . 
         [0060]    A sports root node  250  lists all websites primarily designed for the reporting of sports information from various sources (e.g., general sports reporting, specific sports reporting, publications and blogs) and may be further branched into local websites node  251 , national websites node  252  and international websites node  253  as shown in  FIG. 16 . An example includes, but is not limited to, www.espn.com listed under national website node  252 . 
         [0061]    A video root node  260  lists all websites primarily designed for the viewing of videos from public sources or privates sources. An example includes, but is not limited to, www.youtube.com. 
         [0062]    A business/financial root node  270  lists all websites primarily designed for the reporting of business/financial information from various sources (e.g., general business/financial reporting, specific business/financial reporting, publications and blogs) and may be further branched into local websites node  271 , national websites node  272  and international websites node  273  as shown in  FIG. 17 . An example includes, but is not limited to, www.wsj.com listed under national website node  272 . 
         [0063]    An entertainment root node  280  lists all websites primarily designed for the reporting of entertainment information from various sources (e.g., general entertainment reporting, specific entertainment reporting, publications and blogs) and may be further branched into local websites node  281 , national websites node  282  and international websites node  283  as shown in  FIG. 18 . An example includes, but is not limited to, www.tmz.com listed under national website node  282 . 
         [0064]    A science/technology root node  290  lists all websites primarily designed for the reporting of scientific and technological information from various sources (e.g., general science/technology reporting, specific science/technology reporting, publications and blogs) and may be further branched into local websites node  291 , national websites node  292  and international websites node  293  as shown in  FIG. 19 . An example includes, but is not limited to, www.space.com listed for national website node  292 . 
         [0065]    A health root node  300  lists all websites primarily designed for the reporting of health information from various sources (e.g., general health reporting, specific health reporting, publications and blogs) and may be further branched into local websites  301 , national websites  302  and international websites  303  as shown in  FIG. 20 . An example includes, but is not limited to, www.webmd.com listed under national website node  302 . 
         [0066]    A special interest root node  310  lists all websites primarily designed for a particular interest from various sources, and may be further branched into arts/humanities websites  311 , automotive websites  312 , home/garden websites  313 , real estate websites  314 , travel websites  315 , recreation websites  316 , gaming websites  317 , fashion/beauty websites  318 , reference websites  319 , career/job websites  320 , social networking websites  321  and miscellaneous websites  322  as shown in  FIG. 21 . 
         [0067]    A personal root node  330  lists all websites primarily designed for a selective group for a particular purpose, such as, for example, each website having a personal login to view web feed content. 
         [0068]    In practice, website library server  141  may employ website genre tree  100  for each user of system  140  as a public library and may allow for a modification of website genre tree  100  to some extent by users to form private libraries. 
         [0069]    Referring back to  FIG. 8 , bulletin reader server  142  is structurally configured to create a bulletin for each web feed item in accordance with each website node of web genre tree  200 . Each bulletin will have a headline and summary/image derived from the web feed item (e.g., RSS feed), such as, for example, headline  400  and summary/image  401  shown in  FIGS. 22 and 23 . Optionally, each bulletin may include banner ads and/or sponsorships/promotions, such as, for example, sponsorships/promotions  402  and banner ads  403 / 404  shown in  FIG. 22 , and banner ad  405  and sponsorships/promotions  406 / 407  shown in  FIG. 23 . 
         [0070]    For management and display purposes, website genre tree  200  may be organized in a manner that facilitates navigation within tree  200  via a mouse or a remote control, such as, for example, a page  210  shown in  FIG. 10 . 
         [0071]    An exemplary display navigation system as shown in  FIG. 11  involves navigation through media root node  210 . Specifically, as shown, sequential selection via a mouse or remote control of local websites node  211  to television websites node  211 (A) to channel  6  website  211 (A)( 1 ) to headlines RSS feeds  211 (A)( 1 )( a ) results in channel  6  bulletins for display. 
         [0072]    Referring back to  FIG. 8 , database server  143  is structurally configured to manage all necessary database tables for the account association as well as facilitating a management and a display of webs feed content. For example, database server  143  may store profile tables for the account association as well as any other pertinent user information (e.g., login). Further, database server  143  may store website node tables for associated bulletins being generated by server  141 . Database server  143  may also include any relational tables as needed. 
         [0073]    Still referring to  FIG. 8 , website server  150  is structurally configured to facilitate a user selection of subscriptions to web feeds of various websites in accordance with a scripted navigation through the website genre tree. Website server  150  is further structurally configured to facilitate a user search of one or more terms within the headlines and summary of each bulletin or specific set or sets of bulletins. 
         [0074]    Both website server  150  and TV site  160  are structurally configured to facilitate a synchronized content display of journals for website subscriptions, topics for results of term searching, previews of unsubscribed websites and chronicles of links to saved bulletins. An example of a synchronized viewing is shown in  FIG. 24 . Specifically, a viewer may view a journal display or topic display of feeds  501  and  502  that were syndicated by www.espn.com in the morning of a particular day, and a journal display or topic display of feeds  503  and  504  that were syndicated by www.espn.com in the evening of that day. In this example, the viewer is presented with feeds  501  and  502  in the afternoon via web client  120  and then presented with feeds  503  and  504  in the evening via television  130 . This ensures new feeds are also presented first with each viewing. 
         [0075]    Ads  500  and  501  shown in  FIG. 24  highlight various advertising schemes as shown in  FIG. 25  for a subscriber of the television content. Specifically, a subscriber/web client  120  scheme involves the subscriber viewing third party banner ads  700  relative to bulletins  600 . A nonsubscriber/web client  120  scheme involves the nonsubscriber first viewing a television content provider video advertisement/promotion  701  and followed by third party banner ads  700  relative to bulletins  600 . A subscriber/television  130  scheme involves the subscriber first viewing a third party video advertisement/promotion  702  and followed by third party banner ads  700  relative to bulletins  600 . 
         [0076]    As known in the art, servers include processors and memories. For the purposes of the present invention, the term “processor” as used herein is broadly defined as one or more processing units of any type for performing all arithmetic and logical operations and for decoding and executing all instructions related to facilitating an implementation of the present invention. Additionally, the term “memory” as used herein is broadly defined as encompassing any and all program and data storage in the form of computer readable mediums of any type. 
         [0077]    While the embodiments of the invention disclosed herein are presently considered to be preferred, various changes and modifications can be made without departing from the spirit and scope of the present invention. The scope of the invention is indicated in the appended claims, and all changes that come within the meaning and range of equivalents are intended to be embraced therein.