Abstract:
The invention relates to a tape printing apparatus for printing an image on an image receiving tape. In order to detect characteristics of the tape thus avoiding representation means on a tape cassette, it is proposed to have detecting means for detecting-markings provided on the image receiving tape, which provide information on a characteristic of the tape; and the tape printing apparatus is controlled in accordance with the detected characteristics. Alternatively, it is proposed to have monitoring means for monitoring the speed of the image receiving tape, which detect marking on the image receiving tape whereby the printing means is controlled in dependence on the detected speed. Consequently, the exact tape speed is considered for printing purposes, even when slippage between driving means and tape occurs.

Description:
FIELD OF THE INVENTION 
     The present invention relates to a tape printing apparatus and, in particular, but not exclusively, is concerned with a drive system for a tape printing apparatus. The present invention also relates to a supply of image receiving tape for a tape printing apparatus. 
     BACKGROUND OF THE INVENTION 
     Known tape printing apparatus of the type with which the present invention is generally concerned are disclosed in European Patents, EP-A-322918 and EP-A-322919 (Brother Kogyo Kabushiki Kaisha) and European Patent EP-A-267890 (Varitronic). The tape printing apparatus have a cassette receiving bay for receiving a cassette or tape holding case. In EP-A-267890, the tape holding case houses an ink ribbon and a substrate tape, the latter comprising an upper image receiving layer secured to a backing layer by an adhesive. In EP-A-322918 and EP-A-322919, the tape holding case houses an ink ribbon, a transparent image receiving tape and a double-sided adhesive tape which is secured at one of its adhesive coated sides to the image receiving tape after printing and which has a backing layer peelable from its other adhesive coated side. With both these apparatus, the image transfer medium (ink ribbon) and the image receiving tape (substrate) are in the same cassette. 
     In all of these apparatus, the image receiving tape passes in an overlap matter with the ink ribbon to a print zone consisting of a fixed print head and a platen against which the print head can be pressed to cause an image to transfer from the ink ribbon to the image receiving tape. There are many ways of doing this, including dry lettering or dry film impression, but the most usual way at present is by thermal printing where the print head is heated and the heat causes ink from the ink ribbon to be transferred to the image receiving tape. Alternatively, the print head may be in direct contact with a thermally sensitive image receiving tape whereby when the print head is heated, an image is defined directly on the image receiving tape, without the need for an ink ribbon. 
     The known tape printing apparatus have input means, for example, a keyboard to allow the user to input an image to be printed. A display may be provided to display the input image and/or messages to the user. A cutting arrangement is provided to separate the image receiving tape on which an image has been printed from the supply of image receiving tape to thereby define a label. 
     European Patents EP-A-575772 (Esselte Meto International Produktions GmbH) discloses a thermal printer arranged to print bar code information or the like on discrete labels. The discrete labels may be supported on a backing sheet. Markings to identify the characteristics of the label may be provided either on the label itself or on the backing sheet. The markings, if provided on the label, are invisible. The markings are read by the thermal printer and may be used to determine whether an image should be printed directly on the label by the thermal printer or whether an ink ribbon is required to print an image on the label. 
     U.S. Pat. No. 4,531,850 (K.K. Sato) describes a printer which is arranged to print an image on a plurality of discrete labels carried on a backing web. Each label on the backing web has a mark thereon which is used to control the timing of the printing. In other words, the signal resulting from the detection of the marks on each label is used to control when the printer is activated so that the image falls within the label boundaries. Thus, a signal is sent to a control unit connected with a thermal head and the printing operations are conducted in response to the instructions coming from the control unit. The label maybe temporarily halted during printing. 
     Published International Application WO 96/04142 (Laser Master Corp.) describes a printer having the capability of multiple colour printing. Accordingly, a locating pattern is provided on the image receiving media to ensure that subsequent layers of colour correctly overlie previous layers. The markings on the print media are used to determine where printing should take place. 
     British Patent GB-A-2228449 (Tokyo Electric Co. Ltd.) discloses an ink ribbon for use in multiple colour printing. The ink ribbon has a plurality of colours sequentially aligned along the tape. Between the regions of different colours, colour recognition marks are provided so t hat the next colour can be identified. A plurality of evenly spaced markings are also provided on the tape from which the ribbon speed is determined. The speed of the ribbon varies as the ribbon spool is driven at a constant speed. The speed of the ink ribbon is used to correct readings obtained from the colour recognition marks so that the correct colour can be determined. 
     SUMMARY OF THE INVENTION 
     According to a first aspect of the present invention, there is provided a tape printing apparatus for printing an image on an image receiving tape, the apparatus comprising: 
     input means for receiving data defining an image to be printed on the image receiving tape; 
     receiving means for receiving a supply of image receiving tape; 
     printing means for printing an image on the image receiving tape; 
     detecting means for detecting markings provided on the image receiving tape, the markings being arranged to provide information on a characteristic of the image receiving tape; and 
     control means for controlling the tape printing apparatus in accordance with the detected image receiving tape characteristic. 
     Thus, it is possible to use the signals provided by the detecting means for controlling the printing apparatus in accordance with the detected image receiving tape characteristics. The image receiving tape may be provided with markings indicating, e.g. the tape width and/or printing energy required for obtaining optimal printing results. The tape printer can thus size the image to be printed according to the detected tape width and/or select the printhead energy appropriately. Further, the markings can represent tape background color, tape printing color or tape length. The latter characteristics will be primarily used for display purposes, informing the user about the parameters of the tape he is using. This aspect of the invention allows to dispense with representation means in a cassette (as disclosed, e.g. in EP-A-497352 or EP-A-534794) or in a tape replacement unit, as disclosed, e.g. in EP-A-635375, since only the image receiving tape as such is necessary for detecting the markings and hence controlling the printer. The invention is consequently applicable for image receiving tape provided in cassettes, and in replacement spools without any cassette, as well. 
     According to a second aspect of the present invention, there is provided a tape printing apparatus for printing an image on an image receiving tape, the apparatus comprising: 
     input means for receiving data defining an image to be printed on the image receiving tape; 
     receiving means for receiving a supply of the image receiving tape; 
     printing means for printing an image on the image receiving tape in accordance with the input data, the printing means being controlled by control means; 
     a drive system operable to drive the image receiving tape past the printing means; and 
     monitoring means for monitoring the speed of the image receiving tape, the monitoring means being arranged to detect markings provided on the image receiving tape and to provide a signal indicative of the speed at which the image receiving tape moves past the printing means, the monitoring means being connected to the control means for the printing means whereby the printing means is controlled in dependence on the speed of the tape. 
     By controlling the print head in dependence on the speed of the image receiving tape, it can be ensured that variations in the speed of the drive system or slippage between the drive system and the image receiving tape do not have an adverse effect on the printing. As the printing is controlled in dependence on the measured speed of the tape, variations in the speed of the tape are compensated for by the printing means. Furthermore, a direct correlation between the speed of the image receiving tape and the printing of the image thereon can be achieved. 
     Preferably, the drive system comprises a motor. The drive system may continuously drive the image receiving tape past the printing means. Alternatively, the image receiving tape may be driven stepwise past the printing means. 
     The motor may be a dc motor. However, any other suitable type of motor can also be used in embodiments of the present invention. 
     The input means may be in the form of a keyboard or the like or alternatively may be an input to receive a data stream from a computer or the like. 
     The markings may be detectable with electromagnetic radiation and the monitoring means preferably comprises a source of electromagnetic radiation and a detector to detect electromagnetic radiation from the source, after the electromagnetic radiation has interacted with the markings on the image receiving tape. The electromagnetic radiation can be any suitable type of radiation such as visible light, ultra violet light or infra-red radiation. The detector can be arranged to detect radiation transmitted through the image receiving tape or reflected therefrom. 
     The electromagnetic radiation source may comprise a light emitting diode and the detector may comprise a photo transistor. Thus, a cheap, yet effective, monitoring means can be achieved. 
     Preferably, a grating member is arranged between the detector and the image receiving tape, the grating member having at least one opening, or each opening of the grating may substantially correspond in size and shape to a single marking. It has been found that such a grating member improves the signal provided by the detector. Without the presence of the grating member, the signal provided by the monitoring means may be unsatisfactory or require increased manipulation. The grating member may enhance the differentiation between the markings and the surrounding regions so that a clearer signal is provided by the monitoring means. For example, where the markings are in the form of dark lines on a light background (or vice versa) the contrast between the light and dark regions is emphasised by the use of a grating member. In one preferred embodiment of the present invention, a plurality of openings are provided in the grating member. The spacing between adjacent openings preferably substantially corresponds to the spacing between adjacent markings on the image receiving tape. It is preferably that the width of each marking, the width of the space between each adjacent pair of lines and the width of each opening of the grating are the same. 
     In an alternative embodiment of the present invention, the monitoring means is operable to detect magnetic markings on the image receiving tape. The magnetic markings may be defined on the image receiving tape with magnetic ink, and the monitoring means may be operable to detect the markings defined by the magnetic ink. Alternatively, the magnetic markings may comprise a plurality of lines formed by recording flux reversals onto a magnetic strip on the image receiving tape, the monitoring means being arranged to detect the lines defined on the magnetic strip. 
     In the above described embodiments, the markings are preferably in the form of evenly spaced parallel lines extending perpendicular to the length of the image receiving tape. However, the markings may take any other suitable form. For example, the markings may be in the form of evenly spaced parallel lines extending at an angle to the length of the image receiving tape. 
     In one embodiment, at least one characteristic of the markings at or near an end of the image receiving tape is changed, the monitoring means being arranged to provide a signal indicative of the change in the characteristic of the markings to the control means so that an end of image receiving tape condition is determined. The characteristic of the markings which is changed may be one or more of the following characteristics: pitch of markings; width of each marking; color; and reflectivity of markings. In an alternative embodiment, an end of tape condition can be determined by the monitoring means if there is a lack of markings near or at the end of the image receiving tape. 
     In an alternative arrangement, the end of the image receiving tape is provided with means for resisting the separation from a supply reel for the image receiving tape, the monitoring means being arranged to provide a signal indicative of the reduction in speed of the image receiving tape caused by the resisting means at the end of the image receiving tape so that an end of tape condition is determined. 
     Thus, the markings provided on the image receiving tape can also be used in order to determine an end of tape condition as well as to control the printing. In the first described arrangement, the lack of or change in markings provides an indication of an end of tape condition, whereas in the second described arrangement, the reduction in detected speed of the image receiving tape provides an indication of the end of tape condition. 
     The markings on the image receiving tape are preferably arranged to also provide information as to the characteristics of the image receiving tape, the monitoring means being arranged to detect different markings on different types of image receiving tape and to provide a signal indicative of the different markings so that the characteristics of the image receiving tape are identified. These characteristics can include one or more of the following: 
     tape size; 
     tape color; and 
     nature of the image receiving tape such as whether or not an ink ribbon is required in order to print an image on the image receiving tape or if an image can be printed directly onto the image receiving tape without the need for an ink ribbon. The operation of the tape printing apparatus can be altered in dependence upon the detected characteristics of the image receiving tape. The pitch of the markings, the width of the markings, the color of the markings and/or the reflectivity of the markings on the image receiving tape may be varied in dependence on the characteristics of the tape, the monitoring means being arranged to provide a signal indicative of the detected markings. For example, when the speed of the image receiving tape is known (either detected eg. by an encoder on the shaft of the motor driving the tape, or determined by driving the motor with the appropriate parameters, eg. a stepper motor driven with a certain frequency of driving pulses), it is easily to judge from the frequency of detected pulses the pitch of the markings. 
     The tape printing apparatus is thus able to determine the nature of the inserted type of tape and control the operation of the apparatus accordingly. The apparatus may be arranged to store the information on the characteristics of the tape and only to carry out further checks when it is determined that the supply of image receiving tape may have been changed. For example, checks may only be carried out when it is detected that a lid to the tape receiving means has been opened or a supply of image receiving tape has been removed from the receiving means and replaced. 
     The drive system may be arranged to drive the image receiving tape backwards after a first image has been printed thereon, and when the image receiving tape is driven forwards again by the drive system a second image may be printed on the image receiving tape overlying the first image, the markings on the image receiving tape being used to position the image receiving tape so that the first and second images overlie one another. This feature is particularly advantageous for those embodiments where multi-color images are required so that images of more than one color overlie one another. In particular, full color printing can be achieved using this technique by using three images, one on top of each other, in cyan, magenta and yellow. Additionally, a further image in black may also overlie the first three images. Of course two tone printing can also be achieved with this technique. The number of images which overlie one another and the number of different colors can be selected as required by the user. Additionally, any color can be selected for the images which overlie one another. 
     Counting means may be provided for counting the number of markings which pass a given location when the tape is driven past the printing means in the forward direction and for counting the number of markings which pass the given location when the image receiving tape is driven backwards, the counting means being arranged to stop the driving of the image receiving tape in the backwards direction by the drive system when the number of markings which have passed the counting means substantially equals the number of markings counted when the image receiving tape is driven past the printing means in the forwards direction. In this way, an exact overlying of different images may be achieved. The counting means may comprise the monitoring means and the control means. The control means may A count the number of signals provided by the monitoring means. The control means may thus also control the drive system. 
     The printing means preferably comprises a thermal print head having a group of printing elements to which pixel data defining the image to be printed is passed sequentially on a group-by- group basis by the control means, the groups being sequentially printed adjacent one another in the direction of movement of the image receiving tape. Preferably, the sequential printing of the image on the image receiving tape is controlled by the control means in dependence on the speed of the image receiving tape. In this way, a correspondence between the speed of the image receiving tape and the control of the print head may be achieved. 
     Speed control means may be provided to control the speed of rotation of the motor to be at an approximately constant level. The speed control means may be coupled to the monitoring means, whereby the speed of the motor is controlled in dependence on the detected speed of the image receiving tape. 
     Preferably, the speed control means controls the speed of rotation of the motor to maintain the approximately constant level by applying a maximum drive to the motor if the speed of the image receiving tape detected by the monitoring means falls below a first predetermined value, no drive if the speed of the image receiving tape exceeds a second predetermined value and a linear drive versus speed characteristic if the speed of the image receiving tape is between the first and second predetermined values. With this relatively simple algorithm, it is possible to effectively control the speed of the motor within the bounds required by embodiments of the present invention. It should be appreciated that the speed of the image receiving tape provides a measure of the speed of the motor although, depending on the construction of any gear train between the motor and the drive for the image receiving tape, the speed of the image receiving tape may be higher or lower than the speed of rotation of the motor. 
     The monitoring means may be arranged to detect when a supply of image receiving tape is not present and to provide a signal indicative thereof. 
     The monitoring means may be arranged downstream of the printing means but is preferably arranged upstream thereof. Upstream of the printing means, the tape is under tension and accordingly there is less variation in its speed and position. Thus, more accurate speed and printing control can be achieved. 
     According to a third aspect of the present invention, there is provided a supply of image receiving tape arranged for use in a tape printing apparatus so that the image receiving tape can be driven past a print location and an image printed thereon, the image receiving tape comprising a continuous printing layer having a top printing surface for receiving a printed image and a rear adhesive surface and a continuous backing layer removable to uncover the rear adhesive surface of the top printing layer, the image receiving tape carrying along its length regularly spaced detectable markings to provide an indication of the speed at which the image receiving tape is driven past the printing location or an indication of a characteristic of the image receiving tape. 
     Preferably, the markings comprise a plurality of evenly spaced lines. The marking may be of a contrasting color to the color of the surface of the image receiving tape on which the markings are provided. The markings provided on the image receiving tape may be detectable by electromagnetic radiation. Alternatively, the markings may be magnetic. The magnetic markings may be defined by magnetic ink or the image receiving tape may include a magnetic strip on which the markings are defined. The markings may be provided on the surface of the image receiving tape on which an image is printed. Such markings are preferably invisible. However, the markings are preferably provided on the continuous backing layer. The location of markings on the backing layer may make it easier for the tape printing apparatus in which the supply is received to detect the markings, without interfering with the printing means. Additionally, if the markings are in any way heat sensitive, they are less likely to be effected if they are on the continuous backing layer which is further from the thermal print head than the layer on which the image is defined. 
     The supply of image receiving tape may be housed in a cassette. Preferably, at least one of the following marking parameters is used to provide information on the characteristics of the tape: 
     marking pitch; marking color; marking thickness; and marking reflectivity. 
     Preferably, a characteristic parameter of the markings is changed near an end of the image receiving tape to provide an end of tape indication. 
     According to a fourth aspect of the present invention, there is provided in combination, a tape printing apparatus for printing an image on an image receiving tape and a supply of image receiving tape, the image receiving tape comprising a surface for receiving a printed image and carrying along its length regularly spaced detectable markings, the tape printing apparatus comprising: 
     input means for inputting data defining an image to be printed on the image receiving tape; 
     receiving means in which the supply of the image receiving tape is received; 
     printing means for printing an image on the image receiving tape in accordance with the input data, the printing means being controlled by control means; 
     a drive system operable to drive the image receiving tape past the printing means; and 
     means for monitoring characteristics of the tape, whereby the monitoring means is arranged to detect the markings provided on the image receiving tape and provide a signal indicative of a parameter with which the markings move past the printing means, the monitoring means being connected to the control means for the print head so that the printing means is controlled in dependence on the characteristics of the image receiving tape. 
     According to a fifth aspect of the present invention, there is provided in combination, a tape printing apparatus for printing an image on an image receiving tape and a supply of image receiving tape, the image receiving tape comprising a surface for receiving a printed image and carrying along its length regularly spaced detectable markings, the tape printing apparatus comprising: 
     input means for inputting data defining an image to be printed on the image receiving tape; 
     receiving means in which the supply of the image receiving tape is received; 
     printing means for printing an image on the image receiving tape in accordance with the input data, the printing means being controlled by control means; 
     a drive system operable to drive the image receiving tape past the printing means; and 
     means for monitoring the speed of the image receiving tape, whereby the monitoring means is arranged to detect the markings provided on the image receiving tape and provide a signal indicative of the speed at which the image receiving tape moves past the printing means, the monitoring means being connected to the control means for the print head so that the printing means is controlled in dependence on the speed of the image receiving tape. 
     According to a sixth aspect of the present invention, there is provided a method of operating a method of operating a tape printing apparatus comprising input means for inputting data, receiving means for receiving a supply of image receiving tape and printing means for printing an image on image receiving tape, the method comprising the steps of: 
     inputting data defining the image to be printed via the input means; 
     driving the image receiving tape past the printing means; 
     detecting markings provided on the image receiving tape to thereby determine a characteristic of the image receiving tape; and 
     controlling the printing of the image on the image receiving tape by the printing means in dependence on the characteristic of the image receiving tape. 
     According to a seventh aspect of the present invention, there is provided a method of operating a tape printing apparatus comprising input means for inputting data, receiving means for receiving a supply of image receiving tape and printing means for printing an image on image receiving tape, the method comprising the steps of: 
     inputting data defining the image to be printed via the input means; 
     driving the image receiving tape past the printing means; 
     detecting markings provided on the image receiving tape to thereby determine the speed of the image receiving tape; and 
     controlling the printing of the image on the image receiving tape by the printing means in dependence on the speed of the image receiving tape. 
     According to a eighth aspect of the present invention, there is provided a tape printing apparatus for printing an image on an image receiving tape comprising: 
     means for receiving a supply of image receiving tape; 
     printing means for printing an image on the image receiving tape; 
     detecting means for detecting markings provided on the image receiving tape, the markings providing information on at least one characteristic of the image receiving tape, the detecting means comprising a source of electromagnetic radiation, a detector and a grating. 
     Preferably, the grating is provided between the detector and the image receiving tape. 
     The at least one characteristic of the tape includes one or more of the following characteristics: 
     tape speed; tape width; tape size; tape color; and printing method required to print an image for example whether or not an ink ribbon is required or if the image receiving tape is a direct thermal material. 
     According to a ninth aspect of the present invention, there is provided a tape printing apparatus for printing an image on an image receiving tape comprising: 
     means for receiving a supply of image receiving tape and an ink ribbon for providing an image on the image receiving tape; 
     printing means for printing an image on the image receiving tape using the ink ribbon; 
     detecting means for detecting markings provided on the ink ribbon, the markings being arranged to provide information on a characteristic of the ribbon; and 
     control means for controlling the tape printing apparatus in accordance with the detected ink ribbon characteristic. 
     The ink ribbon characteristic may be the speed of the ink ribbon; the colour of the ink ribbon; size of the ink ribbon; and/or any other property of the ink ribbon. 
    
    
     For a better understanding of the present invention and as to how the same may be carried into effect, reference will now be made by way of example to the accompanying drawings 
     BRIEF DESCRIPTION OF THE DRAWINGS 
     FIG. 1 is a plan view showing the upper surface of a tape printing apparatus; 
     FIG. 2 is a view showing two cassettes inserted in the tape printing apparatus of FIG. 1; 
     FIG. 3 is a schematic view showing the elements of a drive system embodying the present invention; 
     FIG. 4 is a schematic view of the rear surface of an image receiving tape embodying the present invention; 
     FIG. 5 a  shows a more detailed schematic view from above of a sensor arrangement, shown in FIG. 3; 
     FIG. 5 b  shows a schematic cross-sectional view along line A—A of FIG. 5 a;    
     FIG. 6 shows a signal produced by the sensor arrangement shown in FIG. 3; 
     FIG. 7 shows a plan view of a single cassette inserted in a tape printing apparatus wherein markings are identifying a characteristic of the tape; and 
     FIG. 8 is a schematic view showing the elements of a drive system of the printing apparatus according to FIG.  7 . 
    
    
     DESCRIPTION OF THE PREFERRED EMBODIMENTS 
     FIG. 1 shows a plan view of a tape printing apparatus  2 . The tape printing apparatus  2  comprises a keyboard  4 . The keyboard  4  has a plurality of data entry keys and in particular comprises a plurality of numbered, lettered and punctuation keys  6  for inputting data to be printed as a label and function keys  8  for editing the input data. The keyboard  4  also comprises a print key  10  which is operated when it is desired that a label be printed. Additionally, the keyboard  4  has an on/off key  12  for switching the tape printing apparatus  2  on and off. 
     A liquid crystal display (LCD)  14  is provided to display the data as it entered. The display  14  allows a user to view all or part of the label to be printed which facilitated the editing of the label prior to its printing. The display  14  is also arranged to display various editing options which may be selectable by the user, for example using the function keys  8 . Additionally, the display  14  can also display messages to the user. The display  14  is driven by a display driver  16  which can be seen in FIG.  3 . 
     Next to the keyboard  4  of the tape printing apparatus  2 , there is a cassette receiving bay  18  which is arranged to receive two cassettes  20  and  22  which are shown in FIG.  2 . The cassette receiving bay  18  has a lid  24  which is normally closed. FIG. 2 shows the interior of the cassette receiving bay  18  with the lid  24  removed. The cassette receiving bay  18  includes a thermal print head  26  and a platen  28  which cooperate to define a print zone  30 . The platen  28  is mounted for rotation within a cage moulding  32 . The print head  26  is pivotable about a pivot point  34  so that it can be brought into contact with the platen  28  for printing and moved away from the platen  28  to enable the cassettes  20  and  22  to be removed and replaced. 
     The first cassette  20  holds a supply spool  36  of image receiving tape  38 . The image receiving tape  38  comprises a continuous upper layer for receiving a printed image on one of its surfaces and has its other surface coated with an adhesive layer to which is secured a continuous releasable backing layer. The image receiving tape  38  is guided by a guide mechanism (not shown) through the cassette  20 , out of the cassette  20  through an outlet O past the print zone  30  to a cutting location C. The platen  28  is accommodated in a recess  40  of the first cassette. 
     An opening  98  is provided in the first cassette  20  for accomodating a sensor arrangement comprising a source  90  of electromagnetic radiation and a detector  92 . This sensor arrangement will be described later with regard to FIG.  5 . It is mounted to the frame of the printer  2 , and allows detection of markings  70  (see FIG. 4) on the image receiving tape  38 . 
     The second cassette  22  has a supply of ink ribbon  42  on an ink ribbon supply spool  44  and an ink ribbon take up spool  46 . The second cassette  22  also has a recess  48  for receiving the print head  26 . The image receiving tape  38  and the ink ribbon  42  are arranged to pass in an overlap manner between the print head  26  and the platen  28 . In particular, the image receiving layer of the image receiving tape  38  is in contact with the ink ribbon  42 . The ink ribbon  42  is a thermal transfer ribbon which when in contact with the activated or heated elements of the thermal print head  26  defines an image on the image receiving tape  38 . 
     As will be described in more detail hereinafter, the platen  28  is driven by a dc motor  50  (see FIG. 3) so that it rotates to drive the image receiving tape  38  in a direction which is parallel to the lengthwise extent of the image receiving tape  38  through the print zone  30 . In this way, an image is printed on the image receiving tape  38  and the image receiving tape  38  on which an image has been printed is fed from the print zone  30  to the cutting location C. The rotation of the platen  28  also causes the ink ribbon  42  to be driven from the ink ribbon supply spool  44 , past the print head  26  and to the ink ribbon take up spool  46 . 
     A cutting arrangement  52  is provided at the cutting location C which includes a cutter support member  54  carrying a blade  56 . The blade  56  acts against an anvil  58  to cut a printed label from the supply of image receiving tape  38 . 
     The print head  26  is a thermal print head comprising a column of a plurality of printing elements. The print head  42  is preferably only one printing element wide and the column extends in a direction perpendicular to the lengthwise direction of the image receiving tape  38 . The height of the column of printing elements is preferably equal to the width of the image receiving tape  38  to be used with the tape printing apparatus. With embodiments of this invention, where more than one width of image receiving tape  38  is used, the print head column will generally have a height equal to the largest width of image receiving tape  38 . An image is printed on the image receiving tape  38  column by column by the print head  26 . This will be described in more detail hereinafter. It should be appreciated that an image can be printed on the image receiving tape via the ink ribbon  42 . Alternatively, if the image receiving tape  38  is of a suitable thermally sensitive material, an image can be applied by the print head  26  directly to the image receiving tape  38 . No ink ribbon  42  would then be required with a thermally sensitive image receiving tape  38 , as shown in FIGS. 7 and 8. 
     It should also be appreciated that in some embodiments of the present invention, the tape printing apparatus  2  can be arranged to have two different modes of operation. In the first mode of operation, an image is applied directly by the print head  26  to the image receiving tape  38  whilst in the second mode of operation, an image is applied to the image receiving tape  38  via an ink ribbon  42 . Alternatively, the tape printing apparatus  2  may be arranged to print an image on the image receiving tape  38  only by directly applying an image to a thermally sensitive image receiving tape. This latter tape printing apparatus would then not have a mode of operation in which an ink ribbon is used to define an image. 
     In some embodiments, the print head  26  may have a height which may be slightly less than the width of largest image receiving tape  38  which can be used with a tape printing apparatus  2 . This is because an image printed on the image receiving tape  38  will usually have upper and lower blank margins. The print head  26  may then have a height corresponding to the largest width of image receiving tape  38 , less the height of the upper and lower margins. 
     As an alternative to the two cassette systems shown in FIG. 2, the cassette receiving bay may be arranged to receive a single cassette having both the image receiving tape  38  and the ink ribbon  42 . The ink ribbon  42  can be dispensed with for those embodiments which are capable of printing an image directly on thermally sensitive image receiving tape  38 . It should be appreciated that any suitable arrangement for providing a supply of image receiving tape and/or ink ribbon can be used with embodiments of the present invention. 
     FIG. 3 shows the elements of a drive system according to one embodiment of the present invention. For clarity, only the platen  28  and print head  26  are shown along with portions of the image receiving tape  38  and the ink ribbon  42 . The cassettes  20  and  22  for housing the ink ribbon  42  and the image receiving tape  38  are not shown in this Figure. The platen  28  is mounted for rotation about an axis  60  extending through the plane of the paper. The platen  28  rotates in the direction of arrow A. As can be seen from FIG. 3, the ink ribbon  42  and the image receiving tape  38  pass in an overlap manner between the platen  28  and the print head  26 . As discussed previously, a dc motor  50  is provided. This is driven from a microcontroller in the form of a microprocessor chip  62  via a current buffer  64  using pulse width modulation to approximate a linear control voltage for the dc motor  50  at its terminals  66  and  68 . As is well-known, a dc motor rotates continuously at a speed related to the applied voltage. The rotation is continuous and not stepwise. 
     As can be seen from FIG. 4, the reverse surface (the surface opposite that to which the image is applied) of the image receiving tape  38  is provided with a plurality of markings in the form of parallel lines  70  which are evenly spaced apart along a substantial portion if not the entire length of the image receiving tape  38 . In one preferred embodiment, the width of each line  70  is the same in each space  71  provided between adjacent lines  70 . The surface on which the lines  70  are arranged may be provided by the releasable backing layer of the image receiving tape  38 . A sensor arrangement  72  is arranged to supply a pulse to the microprocessor chip  62  via feedback line  74  each time one line  70  passes the sensor arrangement  72 . The platen  28  is connected via gear train  76  (shown only schematically) to motor  50 . Accordingly, rotation of the motor  50  drives the platen  28  which in turn drives the image receiving tape  38 . Thus, the speed of the image receiving tape  38  is indicative of the speed of the motor  50 . The microprocessor chip  62  can therefore determine the speed of the motor  50  by measuring the frequency of the pulses fed back to it along line  74  from the sensor arrangement  72 . Alternatively or additionally, the microprocessor chip  62  can determine the pitch of the lines  70  on the image receiving tape  38  from the frequency of the signals provided by the sensor arrangement, when the speed of the motor is known. The speed of the motor can be determined by means of an encoder on the shaft of the motor, or when the motor is a stepper motor. The sensor arrangement  72  will be described in more detail hereinafter. 
     A crystal oscillator  78  provides reference clock cycles for the microprocessor chip  62 . The microprocessor chip  62  supplies print data along line  80  to the thermal print head  26  which has a storage register and a shift register (not shown). The storage register is separate from the shift register and arranged in parallel thereto. Data is transferred to the print head  26  serially, clocked bit by bit under the control of the microprocessor chip  62  to the shift register contained in the print head  63 . At the end of the transfer of a column of pixel data, the data is latched into the storage register under command from the microprocessor chip  62 . The storage register will hold this data until the next latching operation of the new shift register contents into the storage register. Later, the print head  26  is “strobed” by the microprocessor chip  62  to turn on high current output drivers in parallel which deposit melted ink from the ink ribbon  42  onto the image receiving tape  38  in pixel patterns according to data held in the storage register. With a thermally sensitive image receiving tape  38 , the heated printing elements are in direct contact with the image receiving tape  38 . Clocking of data into the shift register can occur whilst a strobe signal causes printing of the data in the storage register, but it should be appreciated that this operation need not occur in this way since the two operations are independent. 
     As explained above, the thermal print head  26  has a column of printing elements which are printed as a vertical line on the image receiving tape  38 . A character is thus printed by printing a number of adjacent and slightly overlapping columns containing different pixel data on the image receiving tape  38  as it moves past the print head  26 . Thus, an image is defined on the image receiving tape  38  as the groups of pixel data are sequentially printed adjacent one another in the direction in which the image receiving tape  38  is driven past the image receiving tape  38 . Accordingly, the microprocessor chip  62  provides print strobe signals. On each print strobe signal, the column of data held in the storage register is printed. 
     In some embodiments of the present invention, the print head is divided into a plurality of groups which are not operated at the same time. With this embodiment a separate strobe signal would be required for the data for each group of printing elements of the print head. Thus, if the print head is divided into three separate groups then three strobe signals will be required. As described hereinafter, each strobe signal may only be provided when, for example two or more lines are detected. Thus, if the print head is divided into more than one group, an increased number of signals from the sensing arrangement is required for each print cycle. This means that the number of lines per inch on the image receiving tape may need to be increased. The arrangement hereinafter described which uses a magnetic strip may be particularly appropriate. 
     In FIG. 3, reference numeral  82  denotes a power supply for the current buffer  64  and the microprocessor chip  62 . The power supply can be mains or batteries. 
     The speed of the dc motor  50  is controlled by the microprocessor chip  62  using an algorithm which measures the number of reference clock cycles from the crystal oscillator  78  between successive pulses supplied by the sensor arrangement  72  to the microprocessor chip  62  along feedback line  74 . The value obtained from this measurement is used to calculate the speed of the motor  50  and this in turn is used to alter the pulse width of the pulse width modulated drive signal to the current buffer  64  to adjust the motor drive in a manner so as to hold the speed constant. 
     The dc motor  50  is arranged to have a speed of rotation at an approximately constant level. By measuring the speed of the image receiving tape  38  or the motor  50  with the mentioned encoder on the motor shaft, it is possible to determine approximately the speed of rotation of the dc motor  50 . The microprocessor chip  62  controls the speed of rotation of the dc motor  50  by causing a maximum drive to be applied to the do motor  50  if the determined speed of the image receiving tape falls below a first predetermined value, no drive if the speed exceeds a second predetermined value and a linear drive versus speed characteristic if the determined speed for the image receiving tape falls between the first and second predetermined values. This results in a simple speed control of the motor. Clearly as the microprocessor chip  62  has knowledge of the approximate motor speed at all times, it can take appropriate action if the speed is outside certain limits. 
     The fact that there is only a somewhat coarse control of the speed of the dc motor  50  is not a disadvantage in embodiments of the present invention for the reason that print strobe signals which control the printing of each column of data and the supply of the next column of data to the print head  26  is made responsive to the signals supplied by the sensor arrangement  72  to the microprocessor chip  62 . On each data strobe signal supplied to the print head  26 , a column of data stored in the storage register of the thermal print head  26  is printed. At the next strobe signal, the next column of data which has been transferred to the storage register from the shift register is printed. In this way, the deposition of the image on the image receiving tape  38  is related to the motion of the image receiving tape  38 . With embodiments of the present invention, significant speed variations have a negligible effect on print quality, as the print strobe signals supplied to the print head slow down or speed up in response to the actual speed of the image receiving tape. 
     In summary, the determined speed of the image receiving tape  38  is used to control tho printing of an image on the image receiving tape  38  and also to control the speed of the motor  50 . This has the benefit that it is not necessary to have a complicated and potentially costly controller for accurate speed control. The system can therefore be implemented in a low cost general purpose microprocessor chip with little overhead to distract it from other tasks, such as handling the print data itself. 
     The microprocessor chip  62  has a read only memory (ROM)  84 , a microprocessor portion  86  and random access memory capacity indicated diagrammatically by RAM  88 . The microprocessor  86  is controlled by programming stored in the ROM  84  and when so controlled acts as a controller. The microprocessor chip  62  is connected to receive label data input to it via the keyboard  4 . The microprocessor chip  62  outputs data to drive the display  14  via the display driver  16  to display a label to be printed (or a part thereof) and/or messages or instructions for the user. The display driver  16  may alternatively form part of the microprocessor chip  62 . The microprocessor chip  62  may also control the cutting arrangement  52  to allow lengths of image receiving tape  38  to be cut off after an image has been printed thereon. 
     The microprocessor chip  62  generates pixel data in accordance with data input via the keyboard  4 . As mentioned hereinbefore, this pixel data is transmitted column by column to the print head  26 . 
     Reference will now be made to FIGS. 5 a  and  5   b  which show a schematic view of the sensor arrangement  72 . The sensor arrangement  72  comprises a light source  90  which may be a light emitting diode and a light detector  92  which may be in the form of a photo transistor. The photo transistor  92  is arranged to detect light emitted by the light source  90  which is reflected from the rear surface of the image receiving tape  38 , that is the surface on which the lines  70  are provided. The lines  70  will normally be much darker than the background  71  of the image receiving tape  38 . Accordingly, more light will be reflected from the lighter regions  71  between the lines  70  on the rear of the image receiving tape  38  to the photo transistor  92 . Conversely, when the light from the light emitting diode  90  impinges on a line  70 , which is darker than the background of the image receiving tape, much less light (if any) will be reflected back to the photo transistor  92 . 
     The use of a grating  94  having a single slit  96  extending across the width of the image receiving tape  38  is advantageous in that a higher quality wave form is provided by the photo transistor  92 , such as shown in FIG.  6 . The width W of the slit  96  is selected so as to have a width generally corresponding to the width of a single line  70 . The space or light regions  71  preferably each have a width equal to that of a single line  70 . However, this is not essential. The spaces or light regions  71  may have a width greater or less than that of each line  70 . Thus, the dimensions of the slit  96  corresponds generally to the dimensions of a single line. When the slit  96  is positioned centrally over a line  70 , only the line  70  can be seen through the slit  96 . In FIG. 5 b , a line  70  is partially shown behind the slit as the line  70  is no longer centred on the slit  96 . The provision of the grating improves the contrast between the light regions  71  and dark regions defined by the lines  70  on the image receiving tape  38 . This provides sharper peaks  93  and troughs  95  in the wave form provided by the photo transistor  92 , as shown in FIG.  6 . As will be appreciated, the microprocessor chip  62  uses the time between successive peaks  93  or troughs  95  to make a determination of the speed of the image receiving tape  38 . One of the peaks  93  and troughs  95  will represent the passing of lines  70  past the grating  94  whilst the other of the peaks  93  and troughs  95  will represent the passing a light region  71  past the grating  94 . 
     In one modification to the above described grating, a plurality of slits are provided. The spacing between adjacent slits corresponds to the distance between adjacent markings on the image receiving tape. In other words, the pitch of the slits is the same as that of the lines  70  and the light regions or spaces  71 . This modification has the advantage that more light is transmitted back to the detector as compared to embodiments which only use a single slit. Thus, less sensitive and hence cheaper detectors can be used. 
     In another modification to the above-described arrangement the grating opening need not be of the same width as the lines  70  and the spaces  71  between those lines. In particular, the grating opening width may be smaller than the width of the lines  70  or the width of the spaces  71  therebetween. 
     The grating is generally arranged between the image receiving tape and the detector. However, in some embodiments, the grating may be arranged on the opposite side of the image receiving tape to the detector. This arrangement may be used if the source and detector are on opposite sides of the image receiving tape. 
     In one preferred embodiment of the present invention, a data strobe signal for controlling the print head  26  can be produced by the microprocessor  62  for each peak  93  or trough  95  detected by the sensing arrangement  72 . Alternatively, a data strobe signal can be produced for every two peaks  93  or troughs  95  provided by the sensing arrangement  72  or for any other integral number of peaks  93  or troughs  95 . On each data strobe signal, a column of data stored in the storage register of the thermal print head  26  is printed. At the next strobe signal, the next column of data which has been transferred to the storage register from the shift register is printed. In this way, the printing of the image on the image receiving tape  38  is related exactly to the motion of the tape. 
     Typically, tape printing apparatus may print with a resolution of 180 dots per inch (dpi). Thus if two pulses (two peaks or two troughs) are required from the sensing arrangement  72  for each strobe pulse, the lines  70  would need to be printed on the back of the image receiving tape along the length thereof with a resolution of 360 dots per inch. In other words, 360 lines would need to be printed on each inch of image receiving tape  38 . Alternatively, if only one pulse were to be provided for each strobe pulse, the lines would have to be printed with a resolution of 180 dots per inch. If only a single pulse (one trough or one peak) from the sensor arrangement  72  is provided for each strobe signal, it is advantageous if the motor were to be run at a higher speed as compared to embodiments where two pulses are provided by the sensing arrangement  72  for each strobe signal. This is because at greater motor speeds, the motor becomes easier to control and a single motor drive pulse per print cycle may be sufficient to control the motor. This is because the signal provided by the sensor arrangement is used to control not only printing but also the motor speed. 
     In one variation on the present invention, the lines  70  could be printed on the image receiving tape  38  with magnetic ink and magnetic sensors would be used to detect the lines, in an analogous way to that described in relation to the embodiment shown in FIG.  5 . The magnetic markings on the tape could be detected using a magnetic proximity detector. The magnetic proximity detector may comprise a coil wound around a bar magnet. If a magnetic object such as a fine  70  defined by magnetic ink is moved past a pole of the magnet, the flux changes and a current is induced in the coil. Thus, each time a line  70  defined by magnetic ink moves past the coil, a pulse of current would be induced in the sensor coil. The number of pulses can be counted in a similar way to the pulses described in relation to the previous embodiment. 
     In a further modification to the present invention, a continuous magnetic strip could be attached to the rear of the image receiving tape  38 . Markings in the form of “lines” could then be recorded onto the strip. Those lines are defined by recording flux reversals onto a magnetic strip. The resolution could vary between 100 flux reversals per inch to between 10,000 to 15,000 flux reversals per inch i.e. up to 600 “lines” per millimetre. A higher resolution can therefore be obtained using such a magnetic strip. These magnetic markings can be detected using a magnetic head of the type used in audio or data recording reading equipment. Such magnetic heads are well-known and will not be described here. 
     The degree of resolution (number of markings per inch) required will depend on a number of factors. In particular, the required resolution depends on the number of dots printed by the print head per inch along the length of the image receiving tape as well as the number of signals which need to be provided by the sensing sensor arrangement  72  for each strobe signal. 
     FIGS. 7 and 8 show a tape printer  2  capable of printing onto a direct thermal tape medium serving as image receiving tape  38 . In FIGS. 7 and 8, same elements are denoted with like reference numerals. The ink ribbon cassette  22  and the ink ribbon  42  shown in FIGS. 2 and 3 are removed. Another important difference shown in FIG. 8 is that an additional feedback line  106  connected to the microprocessor  86  is coupled to an encoder arrangement which measures the speed of the dc motor  50 . The motor  50  is coupled via a gear train  76  with a rotatably supported disc  100  provided with markings  102 . Another gear train  76  connects the disc  100  with the shaft  60  of the platen  28 . An optical detector  104  is provided for detecting the markings  102  on disc  100 . Consequently, the encoder arrangement consisting of disc  100  with markings  102  and detector  104  gives a pulse every time the a marking  102  is detected. Thus, the motor speed is being measured. Consequently, the microprocessor gets two inputs, the first one (line  106 ) giving an information about the speed of the motor  50 , and the second one (line  74 ) containing an information about the frequency (and amplitude and waveform) with which markings  70  on the tape  38  are detected. Consequently, it is possible to use the markings  70  for detecting a characteristic of the image receiving tape. Consequently, eg. the pitch of the markings  70  can be used for detecting a characteristic of the image receiving tape, and for controlling the printing mechanism accordingly. In other words, the signal from the sensing arrangement  72  provides an indication of a characteristic of the image receiving tape  38 . Consequently, it would be possible to identify the width of the tape  38  and to control the printing mechanism accordingly, ie. to size characters such that they fit onto the tape. It should be noted that a stepper motor could be provided instead of the dc motor  50 , thus allowing to dispense with the disc  100  and the detector  104 . Further, when a grating  94  is used in this embodiment of the invention, it is proposed to have multiple gratings  94  and detectors  92 , wherein each grating has a different distance between its openings. Each grating  94  is then assigned to a predetermined type of tape  38 , whereby each type of tapes has a pitch of markings  70  corresponding to the distance between the openings of the assigned grating  94 . 
     In one modification of the present invention, an end of image receiving tape condition can be simply detected. In particular, at or near the end of the image receiving tape there may be no lines or markings. The absence of pulses (peaks or troughs) in the signal from the sensor arrangement  72  could be noted so that an end of tape condition could be determined by the microprocessor chip  62 . The print head  26  would then be controlled to stop printing. A message advising the user of an end of tape condition can of course be displayed on the display  14 . 
     In one preferred modification to the above embodiments, the pitch of the lines or markings on the tape is reduced or increased at or near the end of the tape. There is preferably a significant difference between the normal pitch and the pitch of the lines or markings near the end of the tape. The microprocessor chip  62  would be able to detect this difference in pitch from the increased or decreased number of signals which it receives from the sensor arrangement and determines that an end of tape condition exists. This variation has the advantage that the microprocessor chip  62  is able to distinguish between end of tape conditions and a motor stall resulting from a tape jamming. 
     In one modification of the present invention, the signal provided by the sensing arrangement  70  along line  74  can provide an indication to the microprocessor chip  62  of a motor stall condition (that is no rotation of the motor even with an applied voltage) or a partial stall, which could be due to faults such as a tape jam or a mechanism failure, or due to the end of the tape being reached. Thus, the apparatus can be used to provide an end of tape indication where the image receiving tape  38  is secured to its tape supply reel and is optionally provided with high friction material at its end so that the end of tape condition is manifested by a motor stall or partial stall. The stall condition is easily determined by the microprocessor chip  62  in that no pulses (peaks or troughs) are provided by the sensor arrangement  72 . Where high friction material is provided at the end of the image receiving tape  38 , the high friction material is in contact with the platen  28  and causes the motor  50  to slow down and, finally, to stall because the end of image receiving tape  38  is secured to its supply reel and cannot move. The image receiving tape  38  is no longer driven, which is detected by the sensor arrangement  72 . Thus, a signal indicating that there is an end of tape condition is sent via line  74  to the microprocessor chip  62 . In this latter embodiment, markings may be provided along the entire length of image receiving tape including on the end region of the image receiving tape. 
     It should be appreciated that the line pitch, line thickness, line color, line reflectivity or indeed any other characteristic of the markings provided on the image receiving tape can be varied depending on the characteristic of the tape contained in the cassette  22 . By varying the line pitch, fine thickness, line color or line reflectivity, information relating to color, tape width, and/or the nature of the image receiving tape (i.e. whether or not an ink ribbon is required) can be encoded on to the tape. The microprocessor chip  62  determines the relevant characteristic of the lines or markings and can thus determine the characteristics of the image receiving tape present in the cassette receiving bay. 
     Variations for example in line pitch could be detected by a grating having a single opening. Preferably, the variation in line pitch would be small as changes in the line pitch would result in a proportional change in the motor and print speeds. The change in the motor speed may be detected by monitoring the current drawn by the motor, this being indicative of the motor speed. The current drawn by the motor would thus provide an indication of the line pitch and hence the information on the tape characteristics can be determined. 
     In a more preferred variation, the width of the lines, the color and/or the reflectivity of the lines is varied. The overall timing information in the waveform received by the microprocessor chip would be unchanged, but the form of the signal provided by the sensing arrangement would change. In other words, the frequency of the signals would be unchanged but the waveform would differ with different colored lines, different widths of line or different line reflectivities. The change in the form of the signal provided by the sensing arrangement can be detected and used to determine the nature of the tape in the cassette. 
     The above-described line variations can be used to determine one or more of the following tape characteristics; tape width, tape color, nature of tape, i.e. thermally sensitive tapes or tape requiring an ink ribbon. 
     It should be appreciated that the width, color, reflectivity of the lines could be changed near the end of tape so that an end of tape condition can be detected. 
     Additionally, the markings on the rear of the image receiving tape  38  can be used to define positions on the image receiving tape. This can be important in embodiments of the present invention where the tape has to be driven back into the tape printing apparatus  2  and driven past the print head a number of times, for example as might be required to achieve color printing. Good quality color printing would depend on the accurate re-positioning of the print head at the defined beginning or start of the label before each pass of the same portion of the image receiving tape past the print head. This ensures that each differently colored image overlies exactly the preceding printed images. The accurate repositioning is achieved by counting the number of lines or markings which pass the print head when an image is printed and then counting exactly the same number of lines or markings when driving the tape printing apparatus in the reverse direction. The reverse driving is then stopped and the tape driven again in the forward direction whilst the image in the next color is printed on an image receiving tape, over the image in the first color. Full color printing can be achieved by printing three images overlying each other in three different colors; cyan, magenta and yellow. An image can also be printed in black over the three images in cyan, magenta and yellow which may improve the quality of the full color image. It should be appreciated that this same technique can be used with any number of overlying images using any color. For example two tone printing could also be achieved using this technique. 
     It should be appreciated that the print head need not necessarily include shift registers and storage registers. Instead, the data could be passed for example directly to the thermal print head printing elements from the microprocessor chip. 
     In the specific embodiment described, the speed of the image receiving tape is used to make a determination of the speed of rotation of the motor. However, it should be appreciated that due to gearing, the speed of the image receiving tape may in fact be smaller or larger than the actual speed of rotation of the motor. However, the microprocessor chip can be programmed to take into account the actual difference in speed between the image receiving tape and the motor. 
     In the specific embodiment illustrated, the markings on the tape are described as being parallel dark lines on a lighter background. It should be appreciated that it would of course be possible to have markings in the form of light lines on a dark background. The distance between successive lines will of course depend on the required line resolution. In the preferred embodiment, a source of visible light is used as a light source and the light is reflected from the image receiving tape. However, it should be appreciated that any other suitable form of electromagnetic radiation can also be used, such as ultra violet light or infra-red radiation. Additionally, transmission of the electromagnetic radiation can be used to distinguish between the markings and their background. The markings described in the illustrated embodiment have been shown as parallel lines extending perpendicular to the length of the image receiving tape. However, the markings may take any suitable form such as dots or the like. If the markings are in the form of lines, the lines need not extend perpendicular to the length of the image receiving tape but may extend at an angle thereto. 
     In the embodiment illustrated in FIG. 3, the sensor arrangement  72  is arranged downstream of the print head and the platen. Thus, the portion of the image receiving tape which passes the sensor arrangement  72  may have an image printed thereon. It could of course be possible to arrange the sensor arrangement  72  upstream of the print head  26  and platen  28 . Thus, the image receiving tape passing the sensor arrangement  72 , in this modification, would not have an image printed thereon. This latter arrangement has the advantage that the tape is under tension upstream of the print head  26  and accordingly, the speed and position of the image receiving tape are less likely to vary. 
     In the various embodiments described, the motor is described as being a dc motor. However, it should be appreciated that any other suitable type of motor can be used with embodiments of the present invention. 
     In a modification of the present invention, the markings may be provided on the ink ribbon instead of the image receiving tape. Such an arrangement can be used if a sensor arrangement cannot be included in a position suitable for detecting markings on image receiving tape. The speed of the ink ribbon can be used as a measure of the speed of the image receiving tape. In some embodiments of the present invention, there may be advantages in measuring the speed of the ink ribbon itself. 
     In one modification of the above described embodiments, the nature of the image receiving tape is determined from the markings and the information on the image receiving tape is stored. The operation of the tape printing apparatus may be modified in accordance with the characteristics of the image receiving tape present in the tape printing apparatus. No further checks to determine the nature of the image receiving tape will be carried out until a condition is detected which may reflect a possible change in the image receiving tape. For example, the tape printing apparatus may be arranged to detect when the lid is opened. When the lid is subsequently closed, the tape printing apparatus may carry out checks in order to determine the nature of the image receiving tape. The opening and closing of the lid may be detected by means of a switch connected to the microprocessor. The switch could be, for example, closed when the lid was closed and open when the lid was opened. Alternatively, means may be provided in the cassette receiving bay to determine when a supply of image receiving tape has been removed and subsequently replaced if it is detected that a cassette of image receiving tape has been removed and replaced, then the checks to determine the nature of the image receiving tape can be carried out. A pressure switch may be provided in the cassette receiving bay to determine whether or not a cassette of image receiving tape is present or absent. Such a switch would of course be connected to the microprocessor.