Abstract:
An advertising method that increases the effectiveness of a Single Display Layer promotion, and strengthens its impact on recipients, by combing the contents of the business promotion with entertainment &amp; useful information. This combination is printed, painted or digitally placed on a ONE SINGLE DISPLAY LAYER (paper, carton, card, board, screen, spotlight etc.).

Description:
FIELD OF INVENTION 
       [0001]    A method of Advertising 
       BACKGROUND OF THE INVENTION 
       [0002]    A. Observation of an Unsolved Existing Problem: 
         [0003]    While the inventor was working in the distribution of promotional flyers, he noticed:
       1. The first reaction of most flyer recipients was to discard them without looking at them.   2. The frustrations of business owners over the ineffectiveness and uselessness of flyers, the one and only advertising method they could afford.   3. Urban streets littered with discarded advertising flyers.       
 
         [0007]    B. The Problem Vs the Solution: 
         [0000]    
       
         
               
               
             
           
               
                   
               
               
                 Identifying the Single-Display Layer 
                   
               
               
                 Advertising Method as a Problem 
                 Identifying C Flyer as a solution 
               
               
                   
               
             
             
               
                 An ineffective advertising 
                 An effective advertising tool 
               
               
                 tool with a high failure 
                 that increases prospective 
               
               
                 rate to increase prospective 
                 customer awareness to a 
               
               
                 customer awareness 
                 business or product without 
               
               
                 to a business or product 
                 increased costs over regular 
               
               
                 that is often a waste of 
                 Single-Display Layer 
               
               
                 finances for a business 
                 Advertising Method. 
               
               
                 Has little or no appeal to 
                 Appeals to its targeted receiver 
               
               
                 its targeted receiver and 
                 with free interactive entertainment 
               
               
                 does not distinguish 
                 and informative materials, which 
               
               
                 itself from other promotions. 
                 distinguishes it from Promotions 
               
               
                 As an advertising tool, it is a waste of 
                 As an advertising tool, it is not an 
               
               
                 natural resources and promotional 
                 unnecessary waste of natural 
               
               
                 dollars as it is often unread, 
                 resources or promotional dollars 
               
               
                 immediately discarded and does 
                 as it has the potential to be 
               
               
                 not fulfill its purpose; to draw 
                 saved and shared with others and 
               
               
                 attention to its subject of 
                 thereby fulfills its purpose; to draw 
               
               
                 promotion. 
                 attention to its subject of promotion. 
               
               
                   
               
             
          
         
       
     
         [0008]    C. Distinguishing Features of C Flyer
       1—The first and only Single-Display Layer Advertising Method that combines a Creative Product with a Business Promotion, while retaining all their separate characteristics, features and functions, to produce a new advertising product.   2—New and not based on any prior product.   3—Useful:
           a. Helps small and medium businesses grow and flourish within their local markets with a unique, high quality advertising product that is effective and affordable for any budget.   b. Provides an alternative to regular Single-Display Layer Advertising Method that is statistically ineffective, wasteful and seldom read.   c. Provides valuable free materials to its recipients to read and interact with that will result in longer exposure to the subject of promotion.   d. Opens new opportunities for creative writers and artists.   
           4—Not obvious: Despite the fact Single-Display Layer Advertising Method have been in use for generations, no similar method to C Flyer has been used as an actual advertising tool.   5—Producible: C Flyer is an Advertising Method related to a work cycle of writing, creative artwork, graphic design, computer work and printing to produce an actual advertising product.   6—Needful: Provides a unique impact on its recipients with an affordable, interactive advertising product that helps attract and retain customers by standing out and distinguishing the subject of promotion from all other promotions in a manner previously unavailable.       
 
       BRIEF SUMMARY OF THE INVENTION 
       [0019]    Noticeably, Single Display Layer advertising products, (such as flyers, postcards, door hangers, billboards, advertising bulk email and mobile phone messages, vehicle ads, etc) are unread and discarded because of their little or no appeal to their targeted receivers. This fact results a high failure rate to increase prospective customers&#39; awareness to a business or product. 
         [0020]    To solve such an unsolved problem and disadvantage, the Creative Singly Display Layer adds a portion of entertaining and useful materials (such as illustrated stories, puzzles, articles, digital games, animation, etc.) to the contents of the Business Promotion. This new addition strengthens the impact on recipients and turns Single Display Layer advertising product into an effective advertising tool that fulfills its purpose; to draw attention to its subject of promotion. 
     
    
     
       DESCRIPTION OF THE SEVERAL VIEWS OF THE DRAWING WITH DETENTIONS OF TERMS 
       A—Description of the Several Views of the Drawing 
       “Side-by-Side” Combination 
         [0021]      FIG. 1  shows the combination of a Business Promotion (#111) with Creative Product(s) (#222) together side-by-side on the same side of a Single Display Layer (#333) 
         “Back-to-Back” Combination 
         [0022]      FIG. 2A  shows the method layout, wherein a Business Promotion (#111) is displayed on one side of a Single Display Layer (#333). 
           [0023]      FIG. 2B  shows the method layout, wherein a Creative Product(s) (#222) is displayed on the opposite side of a Single Display Layer (#333). 
           [0024]    Note: The Single Display Layer (#333) of  FIG. 2A  and  FIG. 2B  is the same. Each is displayed on one side of it (#333). 
         “Attached Layers” 
         [0025]      FIG. 3A  shows the method layout, wherein a Business Promotion (#111) is displayed on one Single Display Layer (#333). 
           [0026]      FIG. 3B  shows the method layout, wherein a Creative Product(s) (#222) is displayed on another Single Display Layer (#333). 
           [0027]    Note: The Single Display Layers (#333) of  FIG. 2A  and  FIG. 2B  is completely separate, but the recipient receives both of them together within the same delivery. 
       
    
    
     B—DEFINITIONS OF TERMS 
       [0000]    
       
         
           
             1—Business Promotion herein refers to the information that are made available to the public to generate a positive and profitable awareness of the prompted business such as a logo, contact information (email address, phone #, fax #, physical address), a service or product desecration, offers, discounts, etc. See (#111) on all FIGS. 
             2—Creative Product(s) herein refers to a creative, entertaining &amp; interactive material (such as a puzzle, an article, a challenging question, an illustrated story, a multimedia work, an animation or an interactive game, etc. . . . ), which is either:
           General and unrelated to the promoted service or product and does not promote its own interest(s), name, feature(s) or anything related to it individually   Or customized at client&#39;s request for an extra fee. See (#222) on all FIGs.   
         
             3—Single Display Layer: herein refers to any flat platform that has only one side such as screens and spotlights, or double sides, which Client may request shaping (folding, bending, rolling, etc.), but the original Promotion is limited to a maximum of two sides, the front and back, such as paper, fabric, plastic, etc. See (#333) on all FIGS. 
             4—Single-Display Layer Advertising Method (Prior Art) herein refers to advertising products such as flyers, door hangers, postcards, billboards, exterior vehicle ads, store receipt ads, signage, bulk email, email newsletters, mobile phones text &amp; multimedia messages and other similar products that are considered by the average person to belong in the same category and with the following characteristics: 
             a. Made to advertise and promote: The sole purpose of production is to advertise and promote. Otherwise they lose their function or serve as other forms of non-advertising production. 
             b. Primarily dedicated to advertising and promoting ONE subject (business, product, service or cause) per Promotion unless the client requests otherwise. 
             c. Displayed on said Single Display Layer. See (#333) on all FIGs. 
             d. Client approval required: The promotion design; contents; size; type of material; quantity; and area(s) and avenue(s) of distribution for the ENTIRE promotion is selected, proofed and approved by the client, not the producer, manufacturer or advertising company, before production begins. 
             e. Delivery to the intended recipient is not conditioned upon the purchase of a SPECIFIC service or product. 
           
         
       
     
       DETAILED DESCRIPTION OF THE INVENTION 
       [0039]    A—Production Process: 
         [0040]    1—Pre-Start:
       Writers create scripts and texts for articles, illustrated stories, puzzles, etc.   Artists, graphic designers or animators add artwork to the scripts and texts to complete the final Creative Product.       
 
         [0043]    2—Submission of Job Order and Data:
       A client submits an existing promotional file(s) (via interne upload, postal delivery or in person) and a completed order form that includes campaign instructions and objectives (targeted age, gender and zip code(s), etc.), campaign aspects and type of Creative Product.       
 
         [0045]    3—Pre-Production:
       According to the client&#39;s instructions, a graphic designer combines the client&#39;s existing promotional file(s) with the requested Creative Product(s) to make the completed C Flyer layout.   If requested, the Creative Product is customized to fit in the promotion contents.   A completed design proof is made available for the client&#39;s approval.       
 
         [0049]    4—Production:
       Upon the client&#39;s approval of a proof, the C Flyer layout is sent to production begins.       
 
         [0051]    5—Distribution:
       Once production has been completed, the client&#39;s C Flyer is ready for delivery or distribution according to the client&#39;s instructions.       
 
         [0053]    B—Methods of Distribution:
       1Direct mail   2—Hand-to-car   3—Hand-to-door   4—Hand-to-hand   5—Street stands   6—Onsite   7—Newspaper and magazine inserts   8—Billboards (Printed and Digital Screen Form)   9—Signage   10—Receipts   11—Email Blast   12—Email Newsletter   13—Mobile phones text &amp; multimedia messages       
 
         [0067]    C. Categories Based on Creative Product Contents 
         [0000]    Five creative C Flyer categories cover a wide, varied range of interests:
       1—C Comic—Flyer: Episodic illustrated stories with unique characters in a variety of genres will attract readers and make them more aware of the subject of promotion.   2—C Puzzle—Flyer: A variety of fun and challenging puzzles that will keep the prospective customer&#39;s eye on the subject of promotion much longer than average.   3—C Useful Article—Flyer: Provides brief interesting and useful articles on health, diet, nutrition, sports, history, art and entertainment that will draw attention to the subject of promotion.   4—C Multimedia Flyer: Provides digital entertaining and useful contents such as a computer game, animation, informative form or test, etc. . . . .   5—C Read &amp; Win—Flyer: A question is included in the Creative Product that the reader must answer correctly (via the business e-mail, website or location) in order to receive a prize or special offer from the promoting business.
 
“This Read &amp; Win—Flyer” option is perfect to:
   Increase traffic to a business website   Increase walk-ins or notify customers of a business location   Build a database of customers and potential customers   Track and analyze the effectiveness of various promotional campaigns       
 
         [0077]    D. Displaying Formats of C Flyer:
       1-Mixed: the client&#39;s Promotion and the Creative Product are displayed on the same Single-Display Layer either “side-by-side” on one side. See  FIG. 1 , or “back-to-back” (one on the front side, the other on the backside) See  FIGS. 2A and 2B .   2-Attached Layers: The client&#39;s promotion and the Creative Product are placed on separate Single-Layer Printed Promotions and are then attached to each other to be received in one delivery. See  FIGS. 3A and 3B .       
 
         [0080]    E. Applications for the Market: 
         [0000]    C Flyer Leaf (aka C Leaf): includes flyers, door hangers, postcards, display cards and boards etc.
 
C Flyer Billboards (aka C Billboards): includes exterior vehicle ads and display screens.
 
       C Flyer Receipts (aka C Receipts) 
       [0081]    C Flyer Message: includes email blast, email newsletter and mobile device texts and multimedia messages.