Abstract:
A multi-page printed medium features an advertising insert and includes a first printed page and a second printed page, and an insert located between the first and second pages. The insert includes a sheet having a fold separating a first panel and a second panel with a bending memory along the fold. A portion of a first adhesive is applied between the first panel and the first page and a second portion of adhesive is applied between the second panel and the second page. The second portion of adhesive has lesser adhesion than the first portion of adhesive such that when the second printed page is moved away from the first printed page the second page separates from the second panel.

Description:
BACKGROUND OF THE INVENTION 
     Magazine circulation in the United States reaches large audiences and is a popular way to advertise. To make a magazine advertisement more effective, advertisers sometimes attach coupons or return mail cards to a page of their advertising. However, cards and coupons that lie flat against the magazine page frequently go unnoticed by the reader. 
     In order to make advertising more attention-getting, it is known to provide paper sheets that are glued between facing sheets of a magazine such as to create a three-dimensional pop-up figure when the facing sheets are opened. 
     U.S. Pat. No. 6,953,513 describes three-dimensional pop-up structures that can be effectively created during the high-speed production of magazines. This patent describes pop-up structures that are combined with magazine pages or “signatures” so that they bridge two facing pages of a magazine so that, when the reader turns to that page, the pop-up structures “pop up”, allowing the reader to flatten or remove and retain the message or dispose of the message. The message of the pop-up structure relates directly to the advertising page and is a “response trigger.” An action by the reader is the response sought by the advertiser. The pop-up structure can have a reusable adhesive that allows the reader additional use options for the structure, for example, the repositioning and securing of the portion to a different portion of the magazine. The result is that the reader is more likely to review that particular advertisement because his or her attention has been drawn to it. 
     Today, a potential advertiser has many mediums from which to choose to invest in advertising, such as television, radio, Internet, etc. In order to compete, the print advertising media must be cost effective. 
     The present inventors have recognized the desirability of a print media insert card or sheet that is designed and configured to be attention-getting to the consumer while also being capable of installation into the print media at high speeds in a continuous operation, and at a reduced cost. 
     BRIEF SUMMARY OF THE INVENTION 
     The present invention provides a single sheet, folded insert design that is constructed so it can be combined with printed sheets, such as magazine signatures or other sheets, during the printing and assembly of those sheets on a high-speed web press. This insert design can be pre-printed before being added to the sheet or can be printed during the process of being added to the sheet when the sheet is being printed. The versatility of this production method which employs such a single sheet insert construction is that the FRPN piece can exist solely as an ad by itself or can also relate to either a portion of a page, the whole page, both pages on each side of the binding spine, or portions of both pages to which it attaches. 
     The invention provides in combination, a first printed page and a second printed page of a multi-page printed medium, the first and second printed pages having facing first and second page surfaces respectively, and an insert. The insert is located between the first and second page surfaces, the insert comprising a sheet having a fold separating a first panel and a second panel. The first panel has a first outside-facing panel surface facing the first page surface and the second panel having a second outside-facing panel surface facing the second page surface. A portion of a first adhesive is applied between the first panel surface and the first page surface and a second portion of adhesive is applied between the second panel surface and the second page surface. The second portion of adhesive has lesser adhesion than the first portion of adhesive such that when the second printed page is moved away from the first printed page the second page surface separates from the second panel surface. 
     Preferably, the first panel and the second panel have a bending memory along the fold such that when the second panel surface separates from the second page surface the second panel assumes a substantially right angle from the first panel. 
     Preferably, the first portion of adhesive comprises a reusable adhesive for removing and re-adhering the sheet. 
     According to the preferred embodiment the sheet is positioned spaced from all edges of the first printed page. 
     According to the preferred embodiment the first panel surface and the second panel surface are substantially equal in area. 
     The invention also provides a method of assembling printed media with inserts. The method includes the steps of: 
     providing a plurality of printed pages conveyed in a longitudinal direction; 
     providing a strip comprised of plurality of insert sheets connected end-to-end; 
     applying adhesive along two longitudinal stripes on the strip; 
     folding the strip to form a folded strip with the stripes on opposite facing surfaces of the folded strip; 
     separating the insert sheets to form separated insert sheets with stripe portions of adhesive on opposite facing panels of the separated insert sheets; 
     sequentially adhering one panel of each separated insert sheet to one printed page; and 
     placing a second printed page over the one printed page and adhering an opposite panel of the separated insert sheet to the second page. 
     Preferably, the step of placing a second printed page is further defined in that the first and second printed pages are formed by a single printed sheet that is folded over in half. 
     Preferably, the step of providing a strip is further defined in that the strip is provided in a roll. 
     Particularly, a method of making multi-page media, such as magazines or catalogs, is disclosed which includes a folded repositionable note, wherein the note is operatively attached to facing pages. The method includes the steps of: 
     printing a plurality of signatures on a web fed press, which signatures each include at least two pairs of consecutively numbered or designated pages which are designed for assembly to create a multi-page medium; 
     conveying the signatures along a path as part of the assembly of a multi-page medium; 
     providing a plurality of notes at a location adjacent the path, which notes are folded and having pre-applied repositionable adhesive on outside surfaces thereof and each carry indicia, such note being attached to one another in a series as a strip with a line of weakness between adjacent notes, 
     bursting each note along the line of weakness from the following note in the strip to form a separated note; 
     placing one of the separated notes upon a specific location on each specific page, that page traveling along the path, by moving each the separated note in the same direction and at the same speed at which the signature is traveling, and reposition-ably securing a surface of the note to the signature; 
     positioning an additional one of the signatures which contains a page that is consecutive with the specific page in juxtaposition therewith so that there is adherence thereto at the location of the note; 
     completing assembly of the magazine; 
     whereby the note becomes reposition-ably attached between two facing consecutive pages to form a stand-up structure such that, when a recipient of the magazine or catalog opens same to spread consecutive two signature pages, the note assumes an attention-attracting standing configuration. 
     Preferably the note carries the repositionable adhesive on the outside surface and the notes are fed from a roll which presents a continuous strip of notes to a burster or which grasps the strip in regions and separates the individual note from the strip. 
     If needed, the repositionable adhesive can be covered by a release coating or film to prevent unwanted adherence of the adhesive to the strip handling equipment, and the release coating or film can be stripped off before the inserts are placed on the pages. 
     Advantageously, the signatures are being moved at a linear speed sufficient to allow placing and securing of over 50,000 of the notes per hour. 
     Preferably, the note is placed and adhesively secured in a manner to attach one note to each the signature when the signatures are being moved at a linear speed that may exceed 40 linear feet per second. 
     The invention can provide a method of making magazines which includes a note structure wherein a folded repositionable note is operatively attached between facing pages, which method comprises the steps of: 
     printing a plurality of signatures which each include at least two pairs of consecutively numbered or designated pages and which are designed for assembly to create a magazine, at least one specific page of the pairs carrying particular advertising; 
     conveying the signatures along a path as a part of ultimate assembly of the magazine; 
     at a location adjacent the path, providing a continuous strip that is formed of a plurality of notes, interconnected head-to-tail, which notes carry indicia related to the particular advertising and carried repositionable adhesive on the outside the notes, the notes being attached one another in series as a strip with a line of weakness between adjacent notes; 
     bursting each the note along the line of weakness from the following note in the strip; 
     moving the burst notes into juxtaposition with the signatures being conveyed so the note is traveling in the same direction, and adhesively securing a first adhesive-bearing surface of the burst notes at a specific location on the one page as that page is traveling along the path; 
     positioning an additional one of the signatures which carries the other page of the two consecutive pages in juxtaposition therewith so that a second adhesive-bearing surface of the burst note becomes attached thereto; and 
     completing assembly of the magazine or catalog wherein all the signatures are folded about the additional signature; 
     whereby the note becomes adhesively attached between the two facing consecutive pages to form a stand-up structures such that, when a recipient of the magazine opens same to spread two pages of the one pair, the note assumes an attention-attracting stand up configuration. 
     The improvements presented herein eliminate a very significant amount of production time and material cost compared to the heretofore known pop-up inserts and methods for installing the inserts. The improvement provides a simple, versatile stand-up insert that is an effective attention-getting advertising means. 
     Numerous other advantages and features of the present invention will be become readily apparent from the following detailed description of the invention and the embodiments thereof, and from the accompanying drawings. 
    
    
     
       BRIEF DESCRIPTION OF THE DRAWINGS 
         FIG. 1  is a perspective view of an insert according to the invention; 
         FIG. 2  is an exploded perspective view of the insert of  FIG. 1  applied to a magazine; 
         FIG. 3  is a diagrammatic end view of a magazine being assembled onto the insert; 
         FIG. 4  is a diagrammatic end view of the magazine of  FIG. 3  being opened by a reader to expose the insert; 
         FIG. 5  is a diagrammatic end view of the magazine of  FIG. 4  in an opened configuration; 
         FIG. 6  is a diagrammatic fragmentary perspective view of a layout of an in-line finishing line integrated as part of a high-speed web press for printing magazines; 
         FIG. 7  is a plan view taken generally along line  7 - 7  of  FIG. 6 ; and 
         FIG. 8  is a sectional view taken generally along line  8 - 8  of  FIG. 6   
     
    
    
     DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENT 
     While this invention is susceptible of embodiment in many different forms, there are shown in the drawings, and will be described herein in detail, specific embodiments thereof with the understanding that the present disclosure is to be considered as an exemplification of the principles of the invention and is not intended to limit the invention to the specific embodiments illustrated. 
       FIG. 1  illustrates an insert  10  for installation in a multi-page printed medium, such as a magazine or catalog, comprising a sheet  12  having an inside surface  14  and an outside surface  15  defined after the sheet  12  is folded about the fold line  16 . The fold line  16  defines a first sheet portion  17  and a second sheet portion  18 . On the outside surface  15 , a first strip of adhesive  20  is applied to the first sheet portion  17 , and a second strip of adhesive  22  is applied to the second sheet portion  18 . 
       FIG. 2  illustrates the insert  10  to be applied to a magazine page  30  within an area  30   a  of the page  30 . A second magazine page  32  can be a folded continuation of the page  30  or a separate sheet bound or otherwise associated with the page  30 . 
     As illustrated in  FIG. 3 , the insert  10  is secured to the page  30  by way of the first strip of adhesive  20 . As illustrated in  FIG. 4 , once the page  32  is rotated completely in the direction A ( FIG. 3 ), or otherwise placed onto the insert  10 , the second strip of adhesive  22  is temporarily secured to the page  32 . 
     The first strip of adhesive  20  and the second strip of adhesive  22  are preferably configured such that the first strip of adhesive  20  has a higher bonding strength to the page  30  than does the second strip of adhesive  22  to the page  32 . Alternatively, the second strip of adhesive  22  can have a higher bonding strength to the page  32  than does the first strip of adhesive  20  to the page  30 . The differential bonding strength can be achieved by having the same adhesive strength per area but varying the adhesive area between the strips  20 ,  22 , or having equal areas and varying the chemical adhesive strength per area of the strips  20 ,  22 , or a combination of the two techniques. 
     As shown in  FIG. 5 , given the example that the first strip of adhesive  20  has a higher bonding strength than the second strip of adhesive  22 , when the page  32  is opened away from the page  30 , the first strip of adhesive  22  releases from the page  32 , while the first strip of adhesive  20  retains the first sheet portion  17  down flat onto the page  30 . The insert sheet  12  is configured to have a material quality and thickness to have a folding memory such that when the first sheet portion  18  is released from the page  32 , the first sheet portion assumes an attention-getting, two-dimensional, stand-up configuration. 
       FIG. 6  illustrates a method of placing the inserts  10  between the pages  30 ,  32  in a finishing line  46  which is typical of that used with a high speed, inline web press, particularly a press of the rotogravure type, for printing magazines. The components of the press might be run at a speed of about up to 46 ft/sec in a typical high speed production run and require the affixation of up to about 100,000 stand-up inserts per hour to produce a magazine such as the PARADE magazine in Sunday newspapers across the United States. 
     At the beginning of the insert line, an insert strip  50  is fed from a roll  52 . The stand-up inserts  10  have been pre-printed on the insert strip  50 . The insert strip also includes longitudinal stripes  120 ,  122  ( FIG. 7 ) of pressure-sensitive adhesive and a release material applied over the stripes  120 ,  122 . 
     The insert strip  50  is dispensed to a perforating station  58  where the insert strip is perforated incrementally, corresponding to the length of each insert  10 , across its width along transverse lines of perforations  128  seen in  FIG. 7 , to create a perforated strip  60 . The perforated strip  60  is fed to an insert folding station  62  where the perforated strip is folded about its centerline to create a folded strip  64 . 
     Alternately, the insert strip  50  from the roll could be fed through the folding station  62  first and then the perforating station  58 . 
     The folded strip  64  is dispensed to a bursting and placing apparatus  74  that separates individual inserts  10  from the folded strip  64  and places the inserts  10  on the pages  30  according to a pre-selected timing sequence. The inserts  10  are secured to the page  30  by the first strip of adhesive  20 . 
     The burster/placer  74  is designed to grasp the strip in regions that avoid contact with the pressure-sensitive adhesive pattern at the foot of the leg, so it does not come in contact with the machinery. A fast-rotating vacuum cylinder  74   a  may be used, the surface of which may be plasma-coated so that there will be no adherence at the pressure-sensitive adhesive. 
     The page  30  is shown as part of a signature page  73  having plural pages printed on a fast moving ribbon  75 . The cylinder  74   a  removes a lead insert  10 . The now separated lead insert  10  is placed onto the desired page  30  of the fast-moving ribbon  75  within a close tolerance of a desired location, and the strip of adhesive  20  secures the insert  10  to the page  30 . The cylinder  74   a  is synchronized with the moving ribbon  75 ; by the time the next page  30  reaches this location, the next stand-up insert  10  in line has been separated and conveyed to meet the next page  30 . 
     According to the illustrated example, the succeeding page  32  is part of a fast moving centerspread ribbon  76  delivered from a roll  77 . The moving centerspread ribbon is synchronized with movement of the ribbon  75  so that page  32  overlies the corresponding preceding page  30 . 
     The second strip of adhesive  22  on the folded insert  10 , facing upwardly, engages the succeeding page  32 . The pages are moved into page folding, cutting and forming stations in a conventional manner to form the magazine from the signatures and the centerspread ribbon. A description of this procedure is described in U.S. Pat. No. 6,953,513, herein incorporated by reference. 
     Although  FIG. 6  illustrates the inserts being placed between a top ribbon of a plurality of signatures and a centerspread ribbon, the inserts could also be placed upstream of the position shown and placed between ribbons of signatures as those ribbons are brought into juxtaposition. 
     Furthermore, more than one insert applicator  74  can be used if desired either to feed alternately at slower speeds or to incorporate two stand-up inserts at different locations within a magazine. 
       FIG. 7  illustrates a portion of the strip before folding and after adhesive application and perforating. The strip  60  includes an elongated ribbon having the first elongated stripe of adhesive  120  adjacent one edge and the second elongated stripe of adhesive  122  adjacent an opposite edge. As the inserts  10  are separated by the burster and placer  74 , the first stripe of adhesive  120  forms the first strips of adhesive  20  and the second stripe of adhesive  122  forms the second strips of adhesive  22 . The strip  60  includes lateral lines of perforation or weakness which defines the length of each insert  10  to be separated from the ribbon. The ribbon includes a longitudinal centerline  123  which preferably also defines the location of the fold  16  for each insert. 
       FIG. 8  illustrates a cross-section of the folded stock  64  downstream of the folding station  62 . 
     The insert  10  can carry adhesive prior to its being added to the sheet assemblage as described, or it can have adhesive applied either to it or to the sheets  30 ,  32  as the insert  10  is being added to the sheet assemblage  30 ,  32 . An adhesive applicator can be configured to be within the bursting and placing station  74  to apply the adhesive stripes  120 ,  122  before or after bursting individual inserts  10  from the stock  70 . 
     Any suitable adhesive of the variety of adhesives available may generally be used. A preferred adhesive is a reusable pressure sensitive adhesive such as used for POST IT™ notes or a pressure sensitive repositionable acrylate copolymer adhesive as described in U.S. Pat. No. 3,691,140. This adhesive provides the additional benefit that once the succeeding page  32  is separated from the insert  10  by a reader opening the page  32  from the page  30 , and after the sheet portion  18  of the insert  10  has automatically assumed an upright, two-dimensional, attention-getting orientation, the insert  10  can be removed by the reader from the page  30  and repositioned elsewhere, such as extending from the margin of the page as a bookmark, or on a sheet or object separate from the pages  30 ,  32  as a reminder to follow-up on the advertised product. 
     When the stand-up insert bears self-contained (previously applied) adhesive, pathways are provided for the exposed adhesive to travel without contact. For example, if rollers drive the stand-up insert or strip thereof through the unit, then areas on the rollers will have channels to avoid contact with the adhesive yet still drive and convey the strip or insert. 
     Alternatively, the strip  50  can have a release coating or film overlying the adhesive stripes  120 ,  122 , to prevent adherence to the strip handling equipment, wherein the release coating or film can be stripped away at the burster/placer  74  before placing the inserts  10  on the pages  30 . 
     Alternately to the mechanism shown in  FIG. 6 , there are different means of feeding the inserts  10  to the pages such as from stacks, rolls, etc. The type of feeding equipment shown is an example, and others are known in this art such as those described in U.S. Pat. No. 6,953,513, herein incorporated by reference. 
     From the foregoing, it will be observed that numerous variations and modifications may be effected without departing from the spirit and scope of the invention. It is to be understood that no limitation with respect to the specific apparatus illustrated herein is intended or should be inferred.