Abstract:
An interactive display system is described. The interactive display system comprises a display, a server and a wireless handset communicatively coupled to a wide area network. The system further comprises at least one transmitter configured to transmit a signal. The wireless handset is configured to receive a signal from the at least one transmitter and send signal strength information for the at least one transmitter to the server. The server is configured to determine whether the wireless handset is within a predefined viewing area of the display. The display is configured to present a content item when the wireless handset is within the predefined viewing area.

Description:
CROSS-REFERENCE 
     This patent application claims the benefit of provisional patent application 61/427,753 entitled INTERACTIVE DISPLAY SYSTEM filed on Dec. 28, 2010; 
     this patent application claims the benefit of provisional patent application 61/427,755 entitled INTERACTIVE DISPLAY SYSTEM filed on Dec. 28, 2010; 
     this patent application claims the benefit of provisional patent application 61/454,664 entitled USER INTERFACE FOR GEOFENCE-ASSOCIATED CONTENT filed on Mar. 21, 2011; 
     this patent application claims the benefit of provisional patent application 61/472,054 entitled CONTENT RELEVANCE WEIGHTING SYSTEM filed on Apr. 5, 2011; 
     this patent application claims the benefit of provisional patent application 61/482,834 entitled CONTENT RELEVANCE WEIGHTING SYSTEM filed on May 5, 2011; 
     this patent application is a continuation-in-part of patent application Ser. No. 13/218,256 entitled SYSTEM AND METHOD FOR HANDSET POSITIONING WITH DYNAMICALLY UPDATED WI-FI FINGERPRINTING filed on Aug. 25, 2011 that claims the benefit of provisional patent application 61/376,936 filed on Aug. 25, 2010, provisional patent application 61/351,770 filed on Jun. 4, 2010, and provisional patent application 61/352,242 filed on Jun. 7, 2010; 
     this patent application is a continuation-in-part of patent application Ser. No. 13/153,214 entitled MERCHANT CONTROLLED PLATFORM SYSTEM AND METHOD filed on Jun. 3, 2011 that claims the benefit of provisional patent application 61/351,677 filed on Jun. 4, 2010, provisional patent application 61/351,770 filed on Jun. 4, 2010, and provisional patent application 61/352,242 filed on Jun. 7, 2010; 
     this patent application is a continuation-in-part of patent application Ser. No. 13/153,238 entitled MERCHANT CONTROL PLATFORM SYSTEM AND METHOD WITH LOCATION-BASED CONTENT DELIVERY filed on Jun. 3, 2011 now U.S. Pat. No. 9,408,032 that claims the benefit of provisional patent application 61/351,677 filed on Jun. 4, 2010, provisional patent application 61/351,770 filed on Jun. 4, 2010, and provisional patent application 61/352,242 filed on Jun. 7, 2010; 
     this patent application is a continuation-in-part of patent application of patent application Ser. No. 13/153,248 entitled LOCATION POSITIONING ENGINE SYSTEM AND METHOD filed on Jun. 3, 2011 that claims the benefit of the benefit of provisional patent application 61/351,677 filed on Jun. 4, 2010, provisional patent application 61/351,770 filed on Jun. 4, 2010, and provisional patent application 61/352,242 filed on Jun. 7, 2010; 
     this patent application is a continuation-in-part of patent application Ser. No. 12/821,852 entitled MOBILE AUTONOMOUS DYNAMIC GRAPHICAL USER INTERFACE APPLICATION FRAMEWORK filed on Jun. 23, 2010 now U.S. Pat. No. 8,738,024 that claims the benefit of provisional patent application 61/223,565 filed on Jul. 7, 2009; 
     this patent application is a continuation-in-part of patent application Ser. No. 12/413,547 entitled MOBILE AUTONOMOUS DYNAMIC GRAPHICAL USER INTERFACE filed on Mar. 28, 2009 now U.S. Pat. No. 8,942,995 that claims the benefit of provisional patent application 61/040,661 filed on Mar. 29, 2008; 
     this patent application is a continuation-in-part of patent application Ser. No. 11/948,007 titled PLAYER TRACKING USING A WIRELESS DEVICE FOR A CASINO PROPERTY filed on Nov. 30, 2007 now U.S. Pat. No. 9,373,116 that claims the benefit of provisional patent application 60/872,351 titled filed on Nov. 30, 2006; and 
     the above patent applications hereby incorporated by reference in this patent application. 
    
    
     FIELD 
     The present invention relates to targeted delivery of content via a display. More particularly, the present invention relates to a system and method for delivering content to a display based on the location of a wireless device in proximity to the display. 
     BACKGROUND 
     Systems for delivering content from a network to a display are well known, for example, in the area of Internet Protocol Television (IPTV). It is desirable for a user to be able to use a readily available and familiar device, such as a wireless device belonging to the user, to control the content provided to the display. However, existing systems that allow a user to access content on a display with the user&#39;s wireless device require the user to configure a particular wireless handset to communicate with a particular display system. The configuration process may be complex and device specific. Moreover, multiple users may wish to access content on a particular display or a user may wish to access content on a variety of displays. Further, one or more users may wish to filter the content available on the display according to personal preferences. 
     Display systems may additionally be used to provide targeted content to users in the vicinity of the display. Existing systems for locating users proximate to a display are limited in that such systems require the display and wireless handset to be equipped with radio frequency identification (RFID) technology. 
     It would thus be desirable to have a display system capable of detecting the presence of a user in the vicinity of the display to allow the display to provide personalized content to the user. 
     SUMMARY 
     An interactive display system is described. The interactive display system comprises a display, a server and a wireless handset communicatively coupled to a wide area network. The system further comprises at least one transmitter configured to transmit a signal. The wireless handset is configured to receive a signal from the at least one transmitter and send signal strength information for the at least one transmitter to the server. The server is configured to determine whether the wireless handset is within a predefined viewing area of the display. The display is configured to present a content item when the wireless handset is within the predefined viewing area. 
     In another embodiment, the interactive display system comprises a means for determining whether the wireless handset is within a predefined viewing area of the display. 
     A method for presenting a content item on a display is also described. The method comprises receiving with a wireless handset a signal from at least one transmitter. The method further comprises sending from the wireless handset to a server signal strength information for the at least one transmitter. The server determines whether the wireless handset is within a predefined viewing area of the display. A content item is presented on the display when the wireless handset is within the predefined viewing area. 
    
    
     
       FIGURES 
       The present invention will be more fully understood by reference to the following drawings which are for illustrative, not limiting, purposes. 
         FIG. 1  shows an illustrative system architecture for a position detection and display system. 
         FIG. 2  shows an illustrative display with local content storage. 
         FIG. 3  shows an illustrative geographical information systems (GIS) interface. 
         FIG. 4  shows an illustrative network object placement interface. 
         FIG. 5  shows an illustrative display selection interface. 
         FIG. 6  shows an illustrative content bubble generation interface. 
         FIG. 7  shows an illustrative attribute filter interface. 
         FIG. 8  shows an illustrative flow chart for delivering content to a display. 
         FIGS. 9A-9B  show an illustrative graphical user interface on a user&#39;s wireless handset corresponding to a first illustrative user location. 
         FIGS. 10A-10B  show an illustrative graphical user interface on a user&#39;s wireless handset corresponding to a second illustrative user location. 
     
    
    
     DETAILED DESCRIPTION 
     Persons of ordinary skill in the art will realize that the following description is illustrative and not in any way limiting. Other embodiments of the claimed subject matter will readily suggest themselves to such skilled persons having the benefit of this disclosure. 
     A position detection and display system for displaying content to a user detected in the vicinity of the display is described. A wireless handset is associated with a user through a user profile. One or more signal transmitters are located proximate to the display. When the user approaches the display, the user&#39;s wireless handset receives signals from the one or more signal transmitters. The wireless handset transmits information regarding the signals received from the signal transmitters to a server. The server determines the location of the handset relative to the display. If the wireless handset is determined to be within a predetermined distance of the display, the display receives instructions to display content associated with the user of the wireless handset. 
     The term display as used herein may refer to any device for displaying images on a surface. Typically, the display is a television or monitor. The display may be capable of showing still images, video, and text. The display may also reproduce audio. In some embodiments, the display is projected onto a surface such as a screen or a wall. 
     Referring to  FIG. 1 , a system diagram of a position detection and display system is shown. Wireless handset  102  is associated with user  104  through a user profile. The wireless handset may be a mobile handset, mobile phone, wireless phone, portable cell phone, cellular phone, portable phone, a personal digital assistant (PDA), a tablet, a portable media device, or any type of mobile terminal which is regularly carried by a user and has all the elements necessary for operation in a wireless communication system. The wireless communications include, by way of example and not of limitation, CDMA, WCDMA, GSM or UMTS or any other wireless communication system such as wireless local area network, WLAN, Wi-Fi or WiMAX. It shall be appreciated by those of ordinary skill in the art that the term wireless handset, mobile handset, wireless phone, and mobile phone are interchangeable. 
     The user  104  may create a user profile using the wireless handset  102  or an online interface accessed through another source such as a personal computer. The user profile comprises a unique identification for user  102 . The user profile may comprise additional information such as the user&#39;s gender, age, residence information, content preferences, and interests. The user profile may be stored on wireless handset  102  or on a remote server. 
     Wireless handset  102  receives signals from one or more signal transmitters in the vicinity of display  106 . The one or more signal transmitters are used to determine the location of wireless handset  102  relative to display  106 . In  FIG. 1 , transmitters  108 ,  110 , and  112  are indicated. Each transmitter emits a signal containing information identifying the transmitter. The transmitter may be, for example, an access point or femtocell. 
     Wireless handset  102  transmits to server  116  a signal profile comprising information regarding the signal strength and transmitter identification of the signals received from each signal transmitter detected by the wireless handset. An application running on server  116  may comprise a positioning module  118  and a content delivery module  120 . The positioning module determines the location of the wireless handset relative to display  106  based on the signal profile received from the wireless handset. If the wireless handset is determined to be within a predefined viewing area of the display, also referred to as the active range of the display, the content delivery module transmits content instructions to display  106 . The active range of the display may be defined as content bubbles within a geographic information system (GIS) as described below. In some embodiments, content is stored on server  116 . The content delivery module may transmit content to display  106 . Content  122  is shown on display  106  as indicated in  FIG. 1 . The content may comprise images, text, and video. 
     Referring now to  FIG. 2 , a display with local content storage  200  is shown. In some embodiments, the display  202  comprises a processor  204  and a memory  206 . The memory may contain content. The display processor receives instructions from content delivery module  120 . The instructions indicate which content stored in display memory  206  is to be shown on the display. 
     In another embodiment, the display receives an indication from positioning module  118  that a wireless handset  102  is within a predetermined range of the display  202 . The display may also receive an indication of user information associated with the wireless handset. Processor  204  makes a determination of which content is to be shown and displays the content on display  202 . 
     In some embodiments, when the wireless handset is determined to be within the active range of the display, the wireless handset makes a determination of which content is to be shown and the wireless handset sends an instruction to the display via the wireless network to display the content. 
     Content may be delivered to the display according to user preferences expressed through the user profile. In another embodiment, content is delivered according to a request for specific content expressed by the user through the wireless device. 
     According to an alternative embodiment, a content administrator defines content associations with one or more factors such as time, location, user age, user gender, user residence, and the user&#39;s transactional history with the content administrator&#39;s business. A weighting may be assigned to one or more of the factors in an algorithm used to determine which content is to be delivered to the user when the user is in the active range of the display. Below, an illustrative process a content administrator may use to establish the active range for a display is described. An illustrative process a content administrator may use to define content associations is also described. A content administrator may be any person having an interest in delivering content to a user, for example, a merchant or a casino manager. 
     Referring to  FIG. 3 , an illustrative GIS interface  300  is shown. A content administrator may indicate the location of a premises map relative to a street map using the GIS interface. The content administrator may use magnification bar  304  to adjust the magnification of street map  302  to the appropriate scale for placement of the premises map. Magnification bar  304  comprises increase magnification indicator  306 , decrease magnification indicator  308 , and sliding magnification control  310 . The content administrator may slide the sliding magnification control  310  in the direction of the increase magnification indicator  306  to increase the level of magnification of the map and may slide the sliding magnification control  310  in the direction of the decrease magnification indicator  308  to reduce the level of magnification of the map. To change the position of the street map  302  within map window  312 , navigation control  314  may be used. Navigation control  314  comprises an up arrow, a down arrow, a left arrow and a right arrow. To move the street map in the desired direction, the arrow pointing in the desired direction is mouse clicked. Navigation may additionally or alternatively be accomplished by mouse clicking on street map  302 , holding down the mouse button, and moving the mouse to slide the map in the desired direction. It will be recognized that other methods for adjusting map magnification and map position within the map window may be used. 
     When the appropriate level of magnification has been reached, the content administrator may insert a merchant premises map image  316  over the street map and position the premises map relative to the street map. The content administrator may be prompted to enter a name for the premises map in a text box such as map name text box  318 . The content administrator selects a map image file to insert over the street map. For example, the content administrator may click a Browse button  320  to open a dialog box allowing the content administrator to choose a map image file from a file directory. When an image file has been selected, the name of the image file may appear in a text box as shown at  322 . The content administrator may then upload the selected map, for example, by hitting an upload map button  324 . After the map is uploaded, it appears within map window  312 . The premises map image  316  may be resized and rotated with mouse controls or other interface controls. The content administrator may place the premises map image  316  in the appropriate position relative to street map  302 . For example, the content administrator may place the premises map image by mouse clicking on the premises map image, holding down the mouse button, and dragging the premises map image to the desired position. It will be recognized that other methods for selecting a map image and positioning it at a desired location on a street map may be used. The position of premises map  316  relative to street map  302  is stored, for example, on server  116 . The level of magnification and position of street map  302  within map window  312  may also be stored. The image file or a string representing a path to the image file may also be stored. Additionally, the map name entered in text box  318  may be stored. 
     Referring to  FIG. 4 , an illustrative network object placement interface  400  is shown. The network object placement interface allows the content administrator to place network object icons on the merchant premises map to indicate the location of the network objects on the merchant premises. Network objects comprise signal transmitters and displays. 
     To add a transmitter icon to the premises map  402 , the content administrator mouse clicks the transmitter icon button  406  and a transmitter icon appears in map window  404 . The content administrator then drags the transmitter icon to the desired location on premises map  402 . To add a display icon to the premises map, the content administrator mouse clicks the display icon  408  and a display icon appears in map window  404 . The network object placement interface application may insert a number or other identifier over the display icon to provide an identification for the display. The content administrator then drags the display icon to the desired location on premises map  402 . Several transmitters and displays have been placed on premises map  402  as shown in  FIG. 4  according to the process described above. For example, transmitters  410  and  412  have been located in the portion of premises map  402  labeled “Retailer.” Displays  414  and  416  have also been placed in the Retailer space and have been labeled by the application with the numbers  4  and  5 , respectively. It will be recognized that a variety of other methods for indicating the location of network objects on a premises map in a graphical user interface may be used. The locations of any transmitters and displays placed on the map are stored on a server, for example server  116 . 
     In some embodiments, the wireless handset will provide the user with an interface listing some or all displays associated with a premises. Referring now to  FIG. 5 , an illustrative display selection interface on a wireless handset is shown. The display selection interface  500  shown on the display of wireless handset  502  comprises a list of all displays associated with the illustrative premises map as shown in  FIG. 4 . In some embodiments, the display selection interface will list all of the displays associated with the premises map using the GIS interface. In  FIG. 5 , the wireless handset is shown with buttons labeled “Shoe Store,” “Coffee Shop,” “Restaurant.” “Retail-Women&#39;s Clothing,” and “Retail-Men&#39;s Clothing,” each button corresponding to a display shown in  FIG. 4 . For example, button  504 , labeled “Retailer-Women&#39;s Clothing,” corresponds to display  414 , and button  506 , labeled “Retailer-Men&#39;s Clothing” corresponds to display  416 . If the user is located in the Women&#39;s Clothing section of the Retail space and is able to see display  414 , the user may select button  504  to view content on display  414 . The content provided to the display in response to the selection is typically content that is relevant to the products located in the merchant area in the vicinity in the display. For example, when a user selects button  504 , the display will show information or promotions related to women&#39;s clothing located in the retail area. 
     The display selection interface may comprise one or more additional buttons to provide additional features to the user, such as coupons or information. Button  508  is an additional feature button indicating “Women&#39;s Clothing Sales.” When the user selects this button, the wireless device display shows information related to the text shown on the additional feature button. For example, when a user selects button  508 , the wireless device displays a list of sales on women&#39;s clothing in the Retail space shown in  FIG. 4 . When an additional features button is shown in the display selection interface, the text of the button may change depending on the signal profile received by the wireless handset. For example, if a user moves from a position in the vicinity of transmitter  410  to a position in the vicinity of transmitter  412 , the text on button  508  may change from “Women&#39;s Clothing Sales” to Men&#39;s Clothing Sales.” 
     The display selection interface may also comprise Post button  510  and Find button  512 . When the user selects the post button, the user is prompted to enter content, such as text, an image, a photograph, or video. The post content is transmitted to a server, such as server  116 , via wireless network  114  for storage. Additional post information such as user profile information, location, time, or additional information entered by the user may be transmitted to the server along with the post content. A database may be used to associate the additional post information with the post content. The post content may subsequently be transmitted from the server to a different user. For example, if a first user posts text regarding a product in a particular location, a second user may receive the text on a wireless handset when the second user is in the particular location. In an alternative embodiment, the post information may be displayed on a display in the particular location when the second user&#39;s wireless handset is within the active range of the display. 
     When Find button  512  is selected, the user is prompted to enter a search term. Information corresponding to the search term may be displayed on the user&#39;s wireless handset. In an alternative embodiment, information corresponding to the search term may be displayed on a display if the user&#39;s wireless handset is within the active range of the display. 
     In another embodiment, the display selection interface will list only some of the displays associated with a premises. For example, when the wireless device has detected some but not all of the transmitters on a premises, the display selection interface may list only those displays associated with the transmitters detected by the wireless device. Creation of associations between transmitters and displays is described in more detail in reference to  FIG. 6 . 
     Alternatively, the display selection interface may list only those displays associated with information or interests of the user as indicated in the user profile. For example, if the user is a male, the display selection interface may omit a listing of displays located in proximity to women&#39;s clothing. Creation of associations between displays and user-targeted content is described in more detail in reference to  FIG. 6 . 
     Referring now to  FIG. 6 , an illustrative content bubble interface  600  is shown. A content bubble is a virtual boundary indication inserted by a user on a premises map using a graphical user interface. A content administrator may then associate displays with the content bubbles. The content administrator provides a map  602 , such as a premises floor plan, on which the content bubbles will be defined. The map may be provided by uploading an image file to the GIS interface as indicated in  FIG. 3 . The content administrator uses a shape drawing tool to define a content bubble. The shape drawing tool may allow the content administrator to create rectangles, polygons, or other shapes overlaid on the premises map. After a content bubble shape has been created, the content administrator may be prompted by the content bubble application to enter an identifier for the content bubble. 
     Content items may also be associated with the content bubbles. A content item may be text, images, video, audio, or any combination of these. 
     The content bubble interface comprises a display selection drop down menu  612 , a content bubble selection drop down menu  614  and a content item selection drop down menu  616 . To create an association between a display and a content bubble, the desired display and the desired content bubble are selected from the display selection drop down menu and the content bubble selection drop down menu, respectively. In  FIG. 6 , content bubbles  604 ,  606 ,  608  and  610  have been defined, corresponding to the Shoe Store, Restaurant, Retailer-Women&#39;s Clothing and Retailer-Men&#39;s Clothing, respectively. Display  1 , as indicated at  618 , has been selected from display selection drop down menu  612 . Content bubble  604  corresponding to the Shoe Store area has been selected from content bubble menu  612 . In this manner, an association has been created between display  618  and content bubble  604 . In some embodiments, more than one content bubble may be associated with a display. A plurality of displays may be associated with a single content bubble. 
     One or more content items may be associated with a content bubble by selecting the desired content items from the content item selection drop down menu when the desired content bubble is selected from the content bubble selection drop down menu. The content items “10% off all boots” and “Running Shoe Guide” have been selected from content item menu  616 . In this manner, a content item boundary association has been created between these content items and the Shoe Store content bubble, indicated at  604 . 
     Referring to  FIG. 7 , an illustrative attribute filter interface  700  for associating a content item with one or more attribute filters to create content item profile associations is shown. The attribute filter interface allows the content administrator to restrict the delivery of content items to displays based on information such as user profile data and time of day. For example, in  FIG. 6 , the content administrator associated the content item “Running Shoe Guide” with the display  1 , located in the Shoe Store. The content administrator may wish to display the Running Shoe Guide to only those users between the ages of 18-50. The content administrator may use the tools of the attribute filter interface to indicate that the “Running Shoe Guide” content item is only to be displayed on the display located in the Shoe Store if the user entering the Shoe Store content bubble is between the ages of 18-50. 
     The content administrator selects a content item from a predefined list of content menu items as shown in the drop down menu  702 . In the illustrative example shown in  FIG. 7 , the content administrator has chosen the content item “Women&#39;s Clothing Sales.” 
     The content administrator may subsequently choose a user attribute to associate with the content item using user attribute type drop down menu  704  and user attribute value drop down menu  706 . At menu  704 , the content administrator has chosen user attribute type “Gender.” The content administration application subsequently populates user attribute value drop down menu  706  with the attribute values associated with the user attribute type specified in drop down menu  704 . 
     If the user attribute type is a range, such as an age range, the attribute value menu may be presented in a format to allow entry of the values bounding the range. For example, the user attribute menu may be presented as a pair of text entry boxes that allow the content administrator to enter a minimum age and a maximum age. 
     Menu  706  has been populated with the user attribute values “Female” and “Male,” which are the user attribute values associated with user attribute type “Gender.” In menu  706 , the content administrator has selected the attribute value “Female” to associate with the selected content item “Women&#39;s Clothing Sales.” As a result, the content item “Women&#39;s Clothing Sales” will only be displayed to those users whose user profiles indicate that the user is a female. When a female user is within a content bubble defining the active range for a display with which the content item “Women&#39;s Clothing Sales” has been associated, the display shows the content item “Women&#39;s Clothing Sales.” 
     The content administrator may wish to distribute a content item to all users. This may be accomplished by selecting “No User Attribute Filter” from the user attribute type menu. 
     The content administrator may also specify a time to associate with the content item, thereby creating a content item time association. Menu  708  allows the content administrator to indicate that the content item is to be displayed only during a particular period of time. For example, an advertisement pertaining to coffee may be shown only during the time range 8 AM-Noon. The “No Time Filter” option has been selected from menu  708 . As a result, the content item “Women&#39;s Clothing Sales” will be shown to female users at all times. 
     The time ranges shown in menu  708  are merely illustrative and it will be recognized that other time ranges could be implemented. In some embodiments, the content administrator may specify alternative measures of time, such as a range of dates or specified days of the week. The time menu may allow a content administrator to designate times or dates bounding a range. For example, the time menu may be presented in a format, such as a pair of text entry boxes, that allows the content administrator to enter a starting time and an ending time. 
     In some embodiments, the content administrator may associate content items with other or additional attributes. An example is merchant specific attributes, which are attributes associated with a user that were not specified by the user. For example, a merchant specific attribute may comprise information from the user&#39;s transactional history with the merchant. 
     The content administrator may assign an initial relevance value to the content-attribute association created in tables  702 - 708 . The initial relevance value may be a numerical value on a scale, such as a number falling in the range of 1-100, with 1 indicating minimum relevance and 100 indicating maximum relevance. As shown in  710 , the content administrator has chosen an initial relevance weighting value of 90. As an example, the content item “Women&#39;s Clothing Sales” may be considered to be highly relevant to females, but less relevant to males. If a content administrator intends for both females and males to be able to view the content item, but wishes to assign a lower priority to displaying the content item if the viewer is a male, the content administrator may assign a high relevance value to the association between the content item and the user attribute value “Male” and a low relevance value to the association between the content item and the user attribute value “Female.” 
     In some embodiments, the content administrator is able to associate additional filters with the content item user attribute association. The content administrator may wish to alter the content served to a user based on time, date, or user location. For example, a coupon for coffee may be delivered to a user having a user attribute indicating a preference for coffee during the morning hours. Content may be filtered by user location based on information provided by the user to the content administrator regarding the user&#39;s location. In some embodiments, the content administrator may associate a content item with a time, date, location, or other filter without associating the content item with a user attribute. In some embodiments, the content administrator may be able to provide content items to all users, by not specifying user attribute attribution or other filter for the content items. 
     When the content administrator has completed entry of the attribute filters to be associated with a content item, the content administrator selects “Create Association” button  712  to store the association. The association may be stored on a server such as server  116 . Preferably, the associations are stored in a database to facilitate rapid filtering and searching. 
     Referring now to  FIG. 8 , a method for delivering content to a display is shown. The method begins at block  802 , in which wireless handset  102  receives signals from system transmitters. The method continues to block  804 , in which the wireless handset transmits a signal profile comprising signal strength and identifying information for the signal received from each transmitter detected by the wireless handset. At block  806 , positioning module  118  on server  116  determines the location of the user relative to the content bubbles defined as shown in  FIG. 6 . The method proceeds to decision diamond  808 , at which it is determined whether the user is located within a content bubble. If the user is not within a content bubble, the method proceeds to optional block  810 . At optional block  810 , out-of-display-range content is provided to the display on the user&#39;s wireless handset. The out-of-display-range content may comprise a message that the handset is beyond the range of any displays on the premises, content items filtered by time and user profile information but not location, or default content. If optional block  810  is omitted, the method proceeds to block  802 . 
     If the user is determined to be within a content bubble, content delivery module  120  determines which content to show on the display or displays associated with the content bubble, as indicated at block  812 . Content may be filtered according to one or more of location (association between a content item and a content bubble), time, and user profile information. Additional filters may be used. The method proceeds to block  814 , at which the filtered content resulting from block  812  is shown on the display associated with the content bubble within which the user is located. At optional block  816 , the user provides feedback on the content shown on the display. For example, the user may be presented with the opportunity to give an indication of approval or disapproval, such as “thumbs up” and “thumbs down” icons which the user may select. In another embodiment, the user is prompted to rank the content on a numerical scale. The user feedback may be used to adjust initial relevance value  710  assigned to a content item association as shown in  FIG. 7 . If optional block  816  is omitted, the method proceeds to block  802 . 
     Referring to  FIGS. 9A-9B , an illustrative graphical user interface (GUI) corresponding to a first illustrative user location is shown. The GUI may also be referred to as a Mobile Autonomous Dynamic Graphical User Interface (MADGUI). In  FIG. 9A , a user is located at a first user position indicated by star  902 . The user&#39;s wireless handset receives signals from transmitters  904 ,  906  and  908 , however, the signal profile received by the handset indicates that the user is not located in any of the content bubbles. Accordingly, as indicated at block  810  of the method shown in  FIG. 8 , the user receives out-of-display-range content on the wireless handset. The out-of-display-range content is shown in the illustrative MADGUI  952  indicated in  FIG. 9B . The out-of-display-range content may be default content provided to any user out of range of the premises displays, or may be targeted content filtered according to the user&#39;s profile information, time, and other filters. The user has the option of selecting buttons  954 - 960  corresponding to the Retailer, Shoe Store, Spa &amp; Fitness center, and Restaurant, respectively. Each of these content items may be a link to other content, such as text, images, video, audio, or a combination of these pertaining to the respective merchant. The linked content is shown on the handset display when the button is pressed. The user is also presented with a coupon  962  for “10% off 16 oz latte” and informational item  964 , “Women&#39;s clothing sales.” 
     The user also has the option of providing feedback on each content item shown in the MADGUI, by selecting the “thumbs up” (e.g.,  966 ) or “thumbs down” (e.g.,  968 ) icon proximate to the appropriate content item. 
     In some embodiments, filtered content items are delivered to and displayed on the wireless handset. The user may select a content item on the wireless handset GUI to display content on a display associated with a content bubble occupied by the user. The user may also provide feedback on the content shown on the display using the wireless handset interface. 
     Referring to  FIGS. 10A-10B , an illustrative graphical user interface (GUI) corresponding to a second illustrative user location is shown. In  FIG. 10A , a user is located at second user position indicated by star  1002 . The signal profile received by the user&#39;s wireless handset indicates that the user is located within content bubble  1004 . The wireless handset GUI  1052  is populated with content item links associated with one or more of the following, according to filtering and relevance weighting: content bubble  1004 , time, user profile information, and other filter associations. When the user selects a button from the GUI, the content item corresponding to the button is shown on the display associated with the content bubble occupied by the user. Thus, if the user selects button  1054  from GUI  1052 , display  5  (shown at  1006 ) will display the content for content item “Men&#39;s.” 
     It is to be understood that the detailed description of illustrative embodiments are provided for illustrative purposes. The scope of the claims is not limited to these specific embodiments or examples. Therefore, various process limitations, elements, details, and uses can differ from those just described, or be expanded on or implemented using technologies not yet commercially viable, and yet still be within the inventive concepts of the present disclosure. The scope of the invention is determined by the following claims and their legal equivalents.