Abstract:
The invention provides a novel and unique system and method for cross channel in-vehicle media consumption measurement and analysis. Real-time measurement and analysis of all applicable forms of media that a driver or passenger may consume inside of an automobile can be achieved. This includes AM/FM radio, Satellite Digital Audio Radio Service (SDARS), stored media such as CDs, MP3s &amp; DVDs, streaming media, internet radio, audio books, podcasts, text-to-speech content, use of hands-free calling and other forms of audio, including content routed to the In Vehicle Entertainment (IVE) system through integration with a smartphone, media player or other similar external Consumer Electronic (CE) device via wired or wireless connectivity, including but not limited to USB, Bluetooth, Wi-Fi, and the like, and also including integration platforms such as Apple CarPlay, Google Android Auto, Harman Aha Radio, Panasonic Aupeo, Pioneer Zypr, Ford Sync, MirrorLink, Airbiquity Choreo, and the like).

Description:
CROSS REFERENCE TO RELATED APPLICATION 
       [0001]    This application is related to and claims priority from earlier filed provisional patent application Ser. No. 62/059,420, filed Oct. 3, 2014, and the entire contents thereof is incorporated herein by reference. 
     
    
     BACKGROUND OF THE INVENTION 
       [0002]    The invention relates generally to a system for real-time monitoring of the use of media content in a vehicle, via software installed in the head unit of a vehicle. 
         [0003]    Research studies in the media industry typically, and consistently, indicate that more than 50% of radio listening is done in a vehicle, such as a car, and further that more than 50% of all audio listening occurs in such a vehicle. However, today there does not exist any ability to actually measure and effectively analyze what people are really listening to, or watching, while in a vehicle. 
         [0004]    Measurement and analysis of people media consumption while in a vehicle is important to multiple stakeholders, such as: 1) radio (and other content) advertising businesses to support the buying/selling and pricing of advertising (the US market for radio advertising alone being valued at $17 billion in 2013); 2) radio station owners and programming managers to guide their selection of programming and on-air talent; 3) the music industry to gauge public reaction to artists and their work; 4) the automotive industry to understand the behavior of their customers while in their vehicles; 5) and any other entity that may be interested in the measurement and analysis of such media consumption. 
         [0005]    There have been many attempts in the prior art to generate estimates of the use of in-vehicle audio content. For example, Nielsen Audio, previously Arbitron, provides a service to estimate the audience of AM/FM radio stations, which is primarily based on periodic survey methodologies using samples. These include use of log book/diaries, which are manually filled out by a limited sample of selected participants, and the use of specialized devices such as Nielsen&#39;s “Portable People Meter” or PPM. A PPM is a small device worn or carried by selected participants which identifies any AM/FM radio stations in earshot of the participant from identification signals embedded in each individual radio station broadcast. Other approaches have involved the use of expensive specialized measurement equipment added to a sample number of vehicles. 
         [0006]    However, these existing prior art methods have many disadvantages and problems. As a result, these estimation methodologies are considered to be outdated and inadequate to meet the current needs of stakeholders because they, for example, suffer from: 1) small participant sample size; 2) high cost of gathering data in this manner; 3) potential for the statistical integrity of the approach to be compromised (whether unintentionally or fraudulently) by the participants; 4) infrequent periodic timing (only several times per year) with significant lag time between survey and report availability, thus not providing the potential for real-time monitoring and analysis desired by the industry; 5) lack of ability to comparatively measure “cross channel” audio consumption (e.g. AM/FM radio vs. SDARS vs. Internet Radio, etc.); lack of ability to measure all types of media consumption (e.g. audio, video, etc.) 
         [0007]    Despite the foregoing limitations in the methodology used, Nielsen still generated more than $450 M from the sale of AM/FM radio measurement data for the US market in 2013 as no viable alternative rating source data is available. 
         [0008]    Nielsen utilizes panels of selected participants where they ask questions regarding audio usage and then extrapolates to the population. Nielsen also utilizes a PPM (portable people meter) which is a small metering device that is carried by a small group of people which listens to what audio is around them and can identify what stations are playing based on code that is, embedded in a station&#39;s broadcast, to measure FM and AM radio. This too is a sample. 
         [0009]    As another prior art example, Triton Digital measures Internet radio listening utilizing server logs for each station/channel. Typically each individual channel has access to this information as well from their content delivery network. 
         [0010]    In a further example, SiriusXM is not able to measure what channels its subscribers are listening to as it is primarily a one-way broadcast via satellites, 
         [0011]    In view of the above, there is currently no comprehensive source of data for the accurate measurement of the full spectrum of media content that is actually consumed in an automobile. The currently available estimates of in-vehicle audio listening are deficient in many ways, including: 1) Not real-time or near real-time (surveys conducted only several times per year with considerable lag time before reports are available); 2) Do not cover all potential media sources (e.g. can estimate AM/FM radio but can not estimate SDARS, internet radio, stored media, streaming media, etc.); 3) Unable to provide “cross-channel” comparison (e.g. between FM &amp; SDARS); 4) Unable to measure content brought in to the vehicle via a connected MP3 player, DVD/Blu-ray player, smartphone or other Consumer Electronic (CE) device; 5) Survey-based methodology (rather than actual measurement); 6) Small survey participant sample size; 7) Significant vulnerability to bias and fraud; 8) High cost of data collection (both the high cost of administering the survey participants and the high cost of specialized monitoring equipment such as Nielsen&#39;s PPM device); 9) Provide minimal geographic location information. 
         [0012]    The clear industry requirement, not met by any existing system, is for a comprehensive capability that measures all forms of media consumed in the vehicle including, but not limited to, terrestrial AM/FM, HD Radio, SDARS (Sirius XM), Internet radio and audio/video streaming services (e.g. Pandora, TuneIn, Spotify, Rdio, Songza, YouTube, etc.), personal media collection (CD, MP3, podcast, DVD, Blu-ray, etc.), audio books, podcasts, text-to-speech, use of hands-free calling and other audio, including content routed to the In Vehicle Entertainment (IVE) system through integration with a smartphone, MP3 player or similar external CE device (via wired or wireless connectivity, including but not limited to USB, Bluetooth, Wi-Fi, etc. and including various platforms for in-vehicle smartphone integration such as Apple CarPlay, Google Android Auto, Harman Aha Radio, Panasonic Aupeo, Pioneer Zypr, Ford Sync, MirrorLink, Airbiquity Choreo, etc.). 
         [0013]    Another clear requirement, which is not met by any existing system is the need to facilitate low-cost, large-scale deployment to support measurement from a large user sample to ensure a high level of statistical integrity and accuracy. Existing approaches using a) survey-based methodologies or b) methodologies requiring specialized equipment that needs to be installed in a vehicle do not provide the potential to meet this objective in a viable and cost-effective manner. 
         [0014]    To meet industry expectation, there is a need for an optimum system to be able to continuously provide measurement data in real-time and with a high degree of geographic location accuracy. A large sample size, as identified above, is also a pre-requisite of achieving this requirement. 
         [0015]    Still further, having developed a system and methodology to actually measure the media content consumed in a vehicle, there is also a demand for a differentiation between multiple users of the vehicle (e.g. members of the same family). This includes contextual analysis of how media consumption may differ with situation (e.g. a mother or father may primarily listen to adult news and music content during their commute while alone in the car, but might listen to kids channels whenever their children are in the car). 
         [0016]    The foregoing attempts in the prior art fail to meet the needs of the industry. There exists significant industry demand, from the stakeholders identified above, for a more comprehensive in-vehicle media consumption measurement system that can provide greater accuracy, finer granularity and real-time measurement/analysis of media content consumption across all applicable sources—such a system does not exist today. 
       SUMMARY OF THE INVENTION 
       [0017]    The present invention preserves the advantages of prior art monitoring, listening and reporting systems and methods for cross channel in car media. In addition, it provides new advantages not found in currently available systems and methods and overcomes many disadvantages of such currently available systems and methods. 
         [0018]    The invention is generally directed to the novel and unique system and method for cross channel in car media consumption measurement and analysis. 
         [0019]    The invention meets the above-identified needs by providing a system, apparatus, method and computer software for obtaining, measuring and analyzing in real-time (or on such other basis that can be configured) all forms of media content that a driver or passenger may consume inside of an automobile. This includes, but is not limited to, AM/FM radio, Satellite Digital Audio Radio Service (SDARS), stored media such as CDs, MP3s, DVDs and MP4s, content streaming, internet radio, audio books, podcasts, text-to-speech content and other forms of content, including content routed to the In Vehicle Entertainment (IVE) system through integration with a smartphone, MP3 player, DVD/Blu-ray player, game console or other similar external Consumer Electronic (CE) device (via wired or wireless connectivity, including but not limited to USB, Bluetooth, Wi-Fi, etc.). 
         [0020]    Of particular significance is the invention&#39;s ability to measure “cross channel” in-vehicle media consumption consistently and comparatively across multiple content types and sources (e.g. AM/FM radio, SDARS, internet radio, stored media, etc.). 
         [0021]    Also of note is the invention&#39;s ability to provide not only better information on what content is being consumed, but incremental contextual information on how listeners respond to this content (such as changing station or skipping forward when they don&#39;t like what is playing, turning up the volume on favorite tracks, thumbs up, etc.). This incremental contextual information on how listeners respond to content for the first time provides the potential for a “feedback loop” to the creators/programmers of the applicable content (for example, allowing AM/FM radio stations to better understand how listeners respond to their broadcast, thus allowing them to enhance their programming to better meet their listener&#39;s preferences). 
         [0022]    Another key factor is the invention&#39;s ability to measure in-vehicle media consumption using a much larger sample size than ever before contemplated due to the architectural approach that fully supports low-cost, large-scale deployment in millions of vehicles. 
         [0023]    Also important is the invention&#39;s ability to provide real-time dynamic measurement of in-vehicle media consumption (compared to the extensive lag time between survey and report of the existing methodologies). 
         [0024]    The measurement data and analysis from the invention may be provided to auto manufacturing companies, providers of media content (including those available currently and others that may be available in the future), advertising companies, platforms and agencies, the music industry and other interested parties. 
         [0025]    The objective of the invention is to measure all applicable forms of media consumption in an automobile. This consumption will represent actual measured data rather than survey data (which is the only data available today). 
         [0026]    Actual measurement and analysis of what media people consume while in a vehicle is important to multiple stakeholders, who are currently under-served by existing measurement services based on survey methodologies, including (but not limited to: 1) radio (and other content) advertising businesses to support the buying/selling and pricing of content advertising (the US market for radio advertising alone being valued at $17 billion in 2013); 2) radio station owners and programming managers to guide their selection of programming and on-air talent; 3) the music industry to gauge public reaction to artists and their work; 4) the automotive industry to understand the behavior of their customers; and 5) and any other entity that may be interested in the measurement and analysis of such media consumption. 
         [0027]    The invention has been developed to provide a new level of in-vehicle media consumption measurement capability achieving the following objectives:
       1. A substantially higher level of accuracy and granularity by using actual data measurement from a large sample population (rather than survey measurement from a small sample).   2. Provide an approach that makes large sample measurement viable by significantly reducing the per-vehicle installation and operational cost, and thus allowing widespread deployment in millions of vehicles   3. Provide the ability for real-time measurement and analysis, to meet the industry requirement for dynamic data.   4. Provide the ability to measure content from multiple sources in a consistent and comparable way (to include broadcast services such as AM/FM radio and SDARS, personalized services such as Pandora, iHeart Radio, etc., stored media content such as CD, MP3 and DVD/Blu-ray players and content sourced from a connected CE device (including various platforms for in-vehicle smartphone integration such as Apple CarPlay, Google Android Auto, Harman Aha Radio, Panasonic Aupeo, Pioneer Zypr, Ford Sync, MirrorLink, Airbiquity Choreo, etc.).   5. Provide more detailed metadata relating to what is actually consumed (such as song title, artist name, etc.). Such metadata may be achieved both through direct collection in the IVE and also through timestamp matching of the media source (e.g. a particular satellite radio channel) with a play list of the same content source captured separately.   6. Provide contextual data relating to the user&#39;s consumption behavior (such as turning up the volume during a favorite song, changing channel when the DJ is annoying, etc.)   7. Support analysis of different consumption habits in vehicles when used by different people (e.g. members of the same family) and in different situations (e.g. commuting alone vs. a weekend family road trip).   8. Allow determination of vehicle user demographics by merging and cross-referencing available, known data (such as vehicle VIN and vehicle owner information) with other sources of third-party data (such as cell phone UDID and user data) to provide more comprehensive analysis of vehicle usage and operator demographics.   9. Provide geographically referenced data to allow a more complete pattern of user behavior to be determined.   10. Provide listening habits in all makes and models of vehicles and in varying regions of the U.S.   11. Provide an industry-scale platform with capabilities for future expansion of additional capabilities, including but not limited to, such services as verification of audio ads (including the specific ID of such audio ad) actually played in vehicles, delivery of personalized audio ads into the vehicle, etc.       
 
     
    
     
       BRIEF DESCRIPTION OF THE DRAWINGS 
         [0039]    The novel features which are characteristic of the present invention are set forth in the appended claims. However, the invention&#39;s preferred embodiments, together with further objects and attendant advantages, will be best understood by reference to the following detailed description taken in connection with the accompanying drawings in which: 
           [0040]      FIG. 1  is an overview of the system of the present invention; 
           [0041]      FIG. 2  shows details of the IVE head unit implementation of the MCMS of the present invention; 
           [0042]      FIG. 3  is a flow chart showing the flow of data between an in-vehicle MCMS and an external server; 
           [0043]      FIG. 4  is a flow chart showing an exemplary embodiment of the method of operation of the media content measurement system; 
           [0044]      FIG. 5  is a flow chart showing an example of user interaction with the media content measurement system; 
           [0045]      FIG. 6  is a block diagram of an exemplary embodiment of the media content measurement system; 
           [0046]      FIG. 7  is a block diagram showing communication between an IVE and a third party server; and 
           [0047]      FIG. 8  is a block diagram showing a communication between three IVEs and a server. 
       
    
    
     DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENT 
       [0048]    Referring to  FIGS. 1-8  of the present invention, it is common today for content from many different sources to be consumed in a vehicle, and for these sources to utilize a multitude of technologies to deliver the content into the vehicle (e.g. AM/FM radio, SDARS, stored media players, cellular wireless, Bluetooth integration of CE devices, etc.). In order to effectively and comparatively measure actual media consumption from any and all of these sources, it is necessary to conduct measurement at a point in the system that has visibility of content played from any and all of these sources. The In Vehicle Entertainment (IVE) system, also known as the vehicle “head unit” is the only point at which content from each and every source can be measured—this is because the IVE controls all media playback in the vehicle through the built-in amplification, speaker systems and display screens. 
         [0049]    IVE vehicle head units are very well known in the industry. They are, essentially, small computing devices of hardware that include storage (e.g. hard drive or solid state storage), a display, operation controls, a microprocessor, RAM, I/O inputs and outputs and an operating system installed and running thereon. The software of the present invention is installed on the head unit in similar fashion to how an application is installed on a desktop computer where the code of the software of the present invention resides in storage on the head unit and can be executed and run, when desired to interact with the head unit and components and devices connected thereto or residing therein. The construction and operation of such head units are so well known in the art that further details need not be provided herein. 
         [0050]    Today&#39;s IVE systems, currently being designed and installed in vehicles, have sufficient computing hardware and software capability to allow various software modules to be run inside the IVE head unit itself, and the invention utilizes this to run a measurement and monitoring software module in the IVE head unit itself. This approach offers two key advantages over previous methodologies: 1) The software module can have visibility of the content meta-data (including on-screen meta-data such as artist name and song title, etc.) for multiple sources either built-in or connected to the IVE head unit: 2) The software module can be built in to the IVE head unit by the vehicle manufacturer, thus providing a low-cost method to distribute the capability into a very large population of vehicles, and eliminating the significant cost of adding dedicated measurement devices to a vehicle post manufacture. 
         [0051]    Referring now to  FIG. 1 , an overview of the system and method of the present invention is shown. Through agreements with automobile manufacturing companies, and development with the automobile manufacturers and their IVE Head Unit “Tier 1” vendors, the Media Content Measurement Software (MCMS) of the present invention is embedded in the IVE Head Unit  12  (alternate embodiments could include the MCMS running in another suitable device in the vehicle  14 ). The MCMS will record, store, and transmit information relative to the media consumption of the vehicle occupants through the IVE System  12 . This data will be sent back to a central repository (server  46 , data warehouse or repository  48 ) via a wireless data network  44  (either integrated directly into the vehicle, or via a suitable connected device). For example, the present invention could use the cellular wireless network for this function through an embedded wireless modem in the car. Alternatively, any other connectivity system, wireless system or protocol could be used, such as Wi-Fi, DSRC, satellite, and the like.  FIG. 1  shows an I/O port  24  for consumer electronic device integration, for receiving media sources such as internet radio, web-based audio content, etc. 
         [0052]    This data may include the following data parameters:
       1. Vehicle Identification Parameters: A unique ID for the Data source (Vehicle), such as the VIN (Vehicle Identification Number) or alternate   2. Vehicle Position Parameters: GPS location data (lat/long) from the Vehicle&#39;s GPS (or equivalent) system   3. Vehicle Operation Parameters: Including start time, stop time, distance travelled, speed, acceleration/deceleration, etc.   4. Media Source Identification Parameters (e.g. FM radio, SDARS, CD/DVD player, integration with external CE device, etc.).   5. Listening Parameters: Timestamp data start of listening, end of listening, etc.   6. AM/FM Radio Parameters: tuned frequency, call letters derived from RDS (Radio Data System), signal strength for selected station, etc.   7. SDARS Parameters: channel identification, etc.   8. Connected CE Device Parameters (such as Smartphones, etc.): Service App identifier (e.g. Pandora, iHeart Radio, Slacker, Tune-In, Aha Radio, etc.), wireless carrier identification, smartphone model identification, wireless signal strength, etc.   9. Smartphone Integration Parameters (such as relating to integration platforms such as Apple CarPlay, Google Android Auto, Harman Aha Radio, Panasonic Aupeo, Pioneer Zypr, Ford Sync, MirrorLink, Airbiquity Choreo, etc.)   10. Unique Identification Parameters for each connected CE device (such as Smartphones) to permit identification of multiple different devices used in the same vehicle (e.g. different smart phone used by family members)—this could be derived from CE device unique identifier, Bluetooth pairing identification, etc.   11. IVE System Operation Parameters relating to the use and operation of the IVE system by end users to provide analysis and feed-back to OEM car companies to facilitate IVE design improvements.   12. Vehicle Systems Parameters relating to the driver and passengers, including identification of which smart key used to operate the vehicle, drivers seat memory position selected, number of vehicle occupants (from seat belt sensors), etc.   13. Other Vehicle Systems Parameters for other vehicle systems identified as significantly interesting by partners such as OEM car companies and other stakeholders   14. Content Parameters (for all content sources): content metadata such as artist name, song title, album, episode, audio book name and chapter, commercial identifier for adverts, interstitial identifier for DJ talking, etc.   15. Contextual Data Parameters relating to the users behavior while listening to the content, including but not limited to: a) using turning the volume up as a proxy for identifying content particularly liked by the used; and b) using the timing of when the user tunes away from the current source to another source to indicate content which is not liked.   16. Advertising Parameters relating to the delivery and consumption of adverts, whether general or personally targeted to allow validation of advert delivery and consumption.       
 
         [0069]    Turning now to  FIG. 2 , a more detailed diagram of the IVE Head Unit implementation of the MCMS is shown. The system architecture using a) the in-vehicle MCMS and b) the external server with connectivity between them provides maximum flexibility for optimal system management into the future. The system architecture includes a user interface  500 , the MCMS software  505 , an application framework  510 , an operating system  515 , and hardware components  520  such as a cellular wireless interface, an AM/FM tuner, a SDARS tuner, a CD player, a USB port, a Bluetooth transmitter/receiver. 
         [0070]    For example, there would not be a requirement for a continuous data connectivity between server and MCMS because the data would preferably be cached by the MCMS and sent periodically in bursts when connectivity is available. 
         [0071]    Also, the control of the individual MCMS in each vehicle is managed dynamically from the server throughout the life of the vehicle, allowing: 1) the amount of data reported out to the server by the MCMS to be dynamically controlled (thus allowing wireless data transport costs to be managed); 2) the time interval between reporting (e.g. every minute, every 5 minutes, etc.) to be dynamically controlled; 3) MCMS reporting to be individually stopped and/or started as required from each vehicle; and 4) the Data Parameters reported out by MCMS to be dynamically controlled (e.g. the ability to turn on or turn off the various data elements individually). 
         [0072]    In  FIG. 3 , the data flow between the in-vehicle MCMS and the external Server is shown. This external server provides a number of important functions. First, it manages individual communication with multiplicity of individual in-vehicle MCMS modules (expected to scale to many millions). It also sends control commands to each MCMS providing dynamic management of each individual MCMS functionality (frequency of reporting, active parameters, etc.). The external server also receives and de-codes data sent from each MCMS. The data sent from each in-vehicle MCMS can be sent in periodic bursts (when connectivity is available). It builds a database using individual data records received from the multiplicity of MCMS modules, and stores this database in the Data Warehouse. The external server also processes the usage data to generate a variety of reports representing various aggregated usage behavior as required by stakeholders and also provides data warehousing and data mining operations. 
         [0073]    The present invention includes a method and a system for measuring and analyzing in car media consumption through an in vehicle entertainment system  12  that is operable to selectively play media content, and that is operable to transmit data to a first server and a data warehouse. 
         [0074]    Turning to the exemplary embodiment of the method  100  of the present invention shown in  FIG. 4 , at step  110  an in vehicle entertainment system  12  is provided, either by a vehicle manufacturer or by a manufacturer of an in vehicle entertainment system for installation in a vehicle  14 . Media content measurement software  505  is installed on the in vehicle entertainment system  12  at step  120 . The operation of the media content measurement software  505  is discussed in more detail herein. 
         [0075]    The user plays media content through the in vehicle entertainment system at step  130 . 
         [0076]    At step  140 , in real time, the content measurement software  505  records data relative to the media content that is being played by the in vehicle entertainment system  12 . The data relative to the media content being played includes at least one of the following: vehicle identification parameters, vehicle position parameters, vehicle operation parameters, media source identification parameters, listening parameters, AM/FM radio parameters, SDARS parameters, connected consumer electronic device parameters, smartphone integration parameters, unique identification parameters, in vehicle entertainment system parameters, vehicle system parameters, content parameters, contextual data parameters, and advertising parameters. The parameters are outlined in more detail above. 
         [0077]    At step  150 , the method further includes the step of providing a first server  46  and a data warehouse  48  that is in communication with the first server  46 . 
         [0078]    The method then includes the step in which the MCMS includes instructions to transmit the data to the first server  46  through the communication network  44 . The step of transmitting the data to the first server may be either through a direct connection or through an indirect connection through a second server, such as a vehicle manufacturer&#39;s server. In the direct connection, shown in step  160 , the step of transmitting the data relative to the media content being played to the first server  46  and the data warehouse  48  may further include the steps of storing the data relative to the media content being played on a memory component  18  of the in vehicle entertainment system  12 , and then periodically transmitting the data relative to the media content to the first server  46 . Alternatively, a second server  52  is provided at step  170  for an indirect connection between the IVE  12  and the first sever  46  through the second server  52 . In the indirect connection, the step of transmitting the data relative to the media content being played to a first server  46  and a data warehouse  48  may further include the steps of transmitting the data to the second server  52  (either at periodic intervals or in real time) at step  180 , and transmitting the data from the second server to the first server at step  190 . 
         [0079]    Whether the direct connection of step  160  or the indirect connection of steps  180  and  190  is used, the data is then stored and a database of data relative to the media content being played is built in the data warehouse  48  in step  200 . 
         [0080]    The exemplary embodiment of the method also includes the step  210  of processing the data received by the first server  46  for each of a plurality of users. At step  220 , then the method generates at least one report based on the data processed, with each report relating to media consumption of one of the users and/or aggregated media consumption of at least two users. 
         [0081]    The step of processing the data received by the first server can include the steps of analyzing a respective set of listening habits corresponding to each user at step  230 , and analyzing a set of situational listening habits corresponding to one of the users corresponding to a set of situations at step  240 . The reports of step  220  can be generated based on the analysis steps  230 ,  240 , or can be generated from raw data stored in the database. 
         [0082]      FIG. 5  shows an exemplary embodiment of a method  300  of how a user would interact with the IVE of the exemplary embodiment, with the MCMS operating to collect contextual data parameters and media metadata. In  FIG. 5 , a user activates the IVE  12  at step  310 . The IVE  12  identifies the user at step  320 , for example, by the user selecting a user profile in the IVE from a set of stored user profiles. Then at step  330  the IVE  12  either automatically plays media for the user, or plays media for the user in response to a command by the user. The IVE  12  is capable of playing audio and/or video for consumption by the user. In response to the media being played by the IVE, the user modifies the content being consumed at step  340 . For example, the user can increase the volume when the user likes the media being played (e.g. a favorite song being played), decrease the volume when the user likes the media to a lesser extent, or the user can turn the media off when the user dislikes the media being played. The media content measurement software collects contextual data relating to the user&#39;s consumption behavior in response to the content being played at step  350 . Thus, the media content measurement software collects data regarding for which content the user increased the volume, for which content the user decreased the volume, and for which content the user turned the media off or switched to another source. The media content measurement software stores this contextual data in the memory component (computer readable storage medium)  18  of the IVE at step  360 . 
         [0083]    Simultaneously with the contextual data collection, and simultaneously with the step  330  in which the media content is played by the IVE, the media content measurement software  505  is operable to collect metadata related to the content being consumed by the user, by at least one of two methods. First, at step  370  the software is operable to collect metadata related to the content being consumed when metadata is included in the media signal received by the IVE  12  or stored in the memory component  18  of the IVE  12 . Second, at step  380  the software is operable to collect source data relating to the source of the content being consumed and the timestamp at which the content was consumed, so that the server can match metadata of the audio source with the audio source data. 
         [0084]    After the software  505  of the IVE  12  collects the metadata and/or source data, it stores the metadata and/or source data in the memory component (computer readable storage medium)  18  of the IVE  12  at step  390 . 
         [0085]    Then at step  400  the software  505  instructs the processor to transmit the contextual data and the metadata and/or source data to the server  46  through the communication network  44  via the network interface  42 . The server  46  stores this data and builds a database of the metadata and contextual data for each user at step  410 . The server  46  includes server software that is operable to process the data received by the server and stored on the server, and the software processes the data received by the external server at step  420 . 
         [0086]    Through software supported on the server  46 , the server  46  then analyzes the consumption habits of different users, and analyzes the consumption habits of different users in different situations. The server  46  then generates reports based on the processed data at step  440 . 
         [0087]    The present invention also provides a media consumption measurement system for measuring and analyzing in car media consumption. An exemplary embodiment of the media consumption and measurement system (MCMS) is shown at  10  in  FIG. 6 . The media consumption measurement system includes an in vehicle entertainment (IVE) system  12  that is mounted in a vehicle  14 . Although shown installed in the vehicle, the IVE system  12  is provided either separately from a vehicle  14  or installed on a vehicle  14 . The IVE system  12  is operable to selectively play media content, and that has a processor  16  and a memory component  18 . Media content measurement software  505  is stored on the memory component  18  of the in vehicle entertainment system  10 . The media content measurement software  505  is operable by the processor  16  and is configured to record data relative to the media content being played, in real time as the media content is being played. 
         [0088]      FIG. 6  shows that the in vehicle entertainment system  12  includes a power supply  20  that is in electrical connection with a processor  16 , a display  22 , and a memory component (a computer readable storage medium such as a hard drive or a solid state drive)  18 . The processor is in electrical connection with the display  22 , the memory component  18 , an input/output port (I/O port)  24 , operational controls  26 , and a random access memory (RAM) component  28 . The processor is connected to an audio interface  30 , such as an audio port that is capable of being connected to a sound system that is provided separately in the vehicle. The sound system of the vehicle typically includes an amplifier  32  and a set of speakers  34  that are connected. The amplifier  32  can be connected to the audio interface  30  of the IVE  12 . 
         [0089]    To receive media from an external source, the IVE  12  includes an I/O port  24  and the IVE  12  can be connected to transmitters/receivers  36  mounted in the vehicle. The I/O port  24  is useful for connecting the IVE  12  to a consumer electronic device (CE device)  38 . The CE device  38  is an electronic device such as a smartphone, a laptop computer, a tablet computer, or another portable electronic device, and is generally provided separately by a user of the system. The processor  16  is also configured to be connected to transmitters and/or receivers  36  for receiving media from an external source. For example, the IVE  12  can be connected to an AM radio receiver, an FM radio receiver, an HD radio receiver, a satellite radio receiver, a GPS receiver, a cellular wireless transmitter, a cellular wireless receiver, or any combination of these. Other transmitters and/or receivers that are useful for receiving media to be played on the IVE  12  can be included in other embodiments, whether now known or developed in the future.  FIG. 6  shows that the transmitters/receivers  36  can be in communication with a third party signal transmitter  40 , such as an AM/FM/HD radio transmitter, a satellite radio transmitter, a GPS transmitter, a cellular wireless transmitter, or another signal transmitter. 
         [0090]    The exemplary embodiment of the media consumption measurement system further includes at least one receiver  36  that is in communication with the in vehicle entertainment system  12 . For example, the media consumption measurement system can include a receiver  36  configured to receive an AM radio signal and/or a receiver  36  configured to receive an FM radio signal and/or a receiver  36  configured to receive an HD radio signal and/or a receiver  36  configured to receive a satellite radio signal and/or a receiver  36  configured to receive a global positioning signal and/or a receiver  36  configured to receive a cellular wireless signal. When media content is received by one of these receivers  36 , the in vehicle entertainment system is operable to selectively play that media content. 
         [0091]      FIG. 6  also shows that the processor  16  is connected to a network interface  42 . The network interface  42  of the exemplary embodiment is shown as being an external component that is not part of the IVE  12 , but that is connected to the IVE  12 . Other embodiments not shown may incorporate the network interface into the IVE  12 . The network interface  42  is useful for connecting the IVE  12  to a communication network  44 . Through the communication network  44 , the IVE  12  is able to communicate with the server  46 , which is connected to the data warehouse  48 , and which is operable by a data user  50 . The communication network  44  may be a wireless network connection such as a wi-fi network, a cellular phone network, or another network. 
         [0092]    The IVE  12  of the media consumption and measurement system  10  collects the data for users of that IVE, and the data for respective users of multiple IVEs across the system is then sent from the respective IVE  12  and directly or indirectly received by a first server  46  that is configured to receive the data. A data warehouse  48  is in communication with the first server  46 , and is configured for storing the data and building a database of the data. The IVE system is configured to transmit the data to the first server. 
         [0093]    Where the media consumption measurement system  10  relies on direct communication between the in vehicle entertainment system  12  and the first server  46 , the first server  46  is configured to receive data transmitted from the in vehicle entertainment system  12 , the first server  46  is configured to transmit the data to the data warehouse  48 , and the data warehouse  48  is configured to receive the data from the first server  46 . 
         [0094]    Where the media consumption measurement system  10  relies on indirect communication between the in vehicle entertainment system  12  and the first server  46 , a second server  52  is provided, and the second server  52  is in communication with the in vehicle entertainment system  12 . The second server  52  is also in communication with the first server  46 . Thus, the data can be transmitted from the in vehicle entertainment system  12  to the second server  52  and then to the first server  46 . 
         [0095]      FIG. 7  shows how an IVE  12  is configured to be in communication with the server  46  and data warehouse  48  as shown in  FIG. 6 , and the IVE  12  is configured to be in communication with a third party server  52 , such as a vehicle manufacturer server. This third party server  52  is configured to be in communication with the server  12  of  FIG. 6 . This system  600  that relies on the third party server  52  is useful when the content measurement software on the in vehicle entertainment system  12  is part of the vehicle manufacturer&#39;s instrumentation software and media consumption data is obtained by the server through communication with the vehicle manufacturer&#39;s server  52 . Although  FIG. 7  shows three communication network cloud-shaped blocks each numbered  44 , these communication networks may be the same network or may be different networks. 
         [0096]      FIG. 8  shows how the server of  FIG. 6  interacts with a plurality of IVEs  12 A,  12 B,  12 C in use.  FIG. 8  shows a sample scenario in which a first IVE  12 A is installed in a first vehicle (not shown) that is used by a first individual  13 A, a second individual  13 B, and a third individual  13 C; a second IVE  12 B is installed on a second vehicle (not shown) that is used by a fourth individual  13 D and a fifth individual  13 E; and a third IVE  12 C is installed on a third vehicle (not shown) that is used by a sixth individual  13 F. Each IVE  12 A,  12 B,  12 C is configured as the IVE  12  of  FIG. 6 . Each IVE  12 A,  12 B,  12 C is configured to be in communication with the server  46  through the communication network  44 . The first IVE  12 A collects information about the media consumption of the first individual  13 A, the second individual  13 B, and the third individual  13 C, and the first IVE  12 A then transmits that media consumption data to the server  46 . Similarly, the second IVE  12 B collects information about the media consumption of the fourth individual  13 D and the fifth individual  13 E, and transmits that information to the server  46 . The third IVE  12 C collects information about the media consumption habits of the sixth individual  13 F and transmits that information to the server  46 . The server  46  is configured to be in communication with additional IVEs (not shown), although only three IVEs are shown in  FIG. 6  for simplicity of the example. 
         [0097]    As noted above in relation to the method, the data relative to the media content being played by the IVE  12  of the system  10  includes at least one of the following: vehicle identification parameters, vehicle position parameters, vehicle operation parameters, media source identification parameters, listening parameters, AM/FM radio parameters, SDARS parameters, connected consumer electronic device parameters, smartphone integration parameters, unique identification parameters, in vehicle entertainment system parameters, vehicle system parameters, content parameters, contextual data parameters, and advertising parameters. The parameters are outlined in more detail above. 
         [0098]    In the exemplary embodiment, the first server  46  is configured to process the data received by the first server  46 , and the first server  46  is configured to generate reports based on the data processed. For this purpose, the first server  46  is provided as a general purpose server, such as a server that includes a server processor, a server memory storage device, a server power supply, and other components. Servers capable of supporting software and hardware for carrying out the steps performed by the server in the present invention are known the in art. 
         [0099]    It should be noted that the present invention is described and shown in connection with the monitoring and analysis of cross channel consumption in a vehicle but it should be understood the present invention has applicability in any environment or location. 
         [0100]    It would be appreciated by those skilled in the art that various changes and modifications can be made to the illustrated embodiments without departing from the spirit of the present invention. All such modifications and changes are intended to be covered by the appended claims.