"Well, the treatments make great media copy. There’s a huge Bambakias medical fandom happening, ever since his hunger strike, really ... They’ve got their own sites and feeds.... Lots of get-well email, home mental-health remedies, oddsmaking on the death-watch.... It’s a classic grass-roots phenomenon. You know, T-shirts, yard signs, coffee mugs, fridge magnets.... I dunno, it’s getting kind of out of hand."