Victims who clicked on the link went to a Web page that looked very much like an eBay page. In fact, the page was well designed, with an authentic eBay logo, and "Browse," "Sell" and other navigation links that, if clicked, took the visitor to the actual eBay site. There was also a security logo in the bottom right corner. To deter the savvy victim, the designer had even used HTML encryption to mask where the user-provided information was being sent.