I walked to an OASIS parlor located a few blocks away, a franchise outlet called the Plug. The dingy backlit sign, which featured a smiling anthropomorphic fiber-optic cable, promised Lightning-Fast OASIS Access! Cheap Gear Rental! and Private Immersion Bays! Open 24-7-365! I’d seen a lot of banner ads for the Plug online. They had a reputation for high prices and outdated hardware, but their connections were supposed to be fast, reliable, and lag-free. For me, their major selling point was that they were one of the few OASIS parlor chains not owned by IOI or one of its subsidiaries.