"It’s attrition . It’s distraction. It looks perfectly natural. Those four are influential people, they’re local opinion leaders. They’re smart enough to create real trouble for us—if they had a mind to try it. But since they are, in fact, very smart people, we don’t have to beat them over the head with the obvious. We just point out the reality of their situation, and we offer them a golden parachute. Then they see sense. And they leave."