"Neither had I. And when I began making my own things, I didn’t want a brand name, a logo, anything. I’d always removed branding from my own clothes, because of that sensitivity. And I couldn’t stand anything that looked as though a designer had touched it. Eventually I realized that if I felt that way about something, that meant it hadn’t been that well designed. But my husband made a compelling case for there being a need to brand, if we were going to do what I was proposing to do. And there was her squiggle, at the bottom of that page." She looked down at the horizonal screen again, then up at Hollis. "My husband is from Chicago. We lived there, after we met, and I discovered the ruins of American manufacturing. I’d been dressing in its products for years, rooting them out of warehouses, thrift shops, but I’d never thought of where they’d come from."