Then he had a lady friend call Vittaro's secretary. Following Dillon's coaching, she said, "I'm the executive assistant to Paul Spadone, president of Ultimate Bookstores, in Toronto. Mr. Vittaro met my boss at a book fair a while back, and asked him to call to discuss a project they might do together. Mr. Spadone is on the road a lot, so he said I should find out when Mr. Vittaro will be in the office."