She doesn't know. It just doesn't. No more than does Kogepan, the clueless-looking homunculus, whose name, she vaguely recalls, means "burnt toast." The Kogepan goods are arrayed beyond Hello Kitty, a franchise that has never quite found Hello Kitty's global legs. One can buy Kogepan purses, fridge magnets, pens, lighters, hair brushes, staplers, pencil boxes, knapsacks, watches, figurines. Beyond Kogepan lies the franchise of that depressive-looking boneless panda and her cubs. And none of this stuff, purest no-content marketing, triggers Cayce in the least.