"It’s a literally atrocious idea. Using it would constitute, morally and legally, an atrocity. Coldiron’s brand would be attached to something horrific, no matter how effectively we were able to spin the blame. Coldiron is concerned about the townspeople not being priced out of chili dogs, but willing to condone dosing religious protesters, however repellant, with something that turns them into homicidal erotomaniacs?"