While he was getting his own set on and checking the gear on the walls, he talked about his job, how he worked for a company in Memphis that thought up new names for companies. Right now he was trying to think of one for a company called Cathode Cathay. They need it bad, he said, and laughed, but then he said it wasn't easy. Because there were so many companies already that the good names had been used up. He had a computer that knew all the names of all the companies, and another one that made up words you could use for names, and another one that checked if the made-up words meant "dickhead" or something in Chinese or Swedish. But the company he worked for didn't just sell names, they sold what he called image, so he had to work with a bunch of other people to make sure the name he came up with fit the rest of the package.