And that explains the billboards that Jason sees with growing frequency as he drives into Compton. The smiling face of Uncle Enzo seems to beam down from every corner. Typically, he's got his arm around the shoulders of a young wholesome-looking black kid, and there's a catch phrase above: T HE M AFIA — YOU ' VE GOT A FRIEND IN T HE F AMILY ! and R ELAX — YOU ARE ENTERING A M AFIA W ATCH NEIGHBORHOOD ! and U NCLE E NZO FORGIVES AND FORGETS .