As he walked into The Crew, Peter thought how different the place was since 
the day he and Eddy had first interviewed with Billy. Much fancier. More glitz. 
With the blossoming of the simsense industry in Chicago, the place where the 
tech had first been invented, the city experienced a period of relative boom. 
Sim-sense had since spread out into the world, of course, creating a kind of 
revolution in the way people lived. Now people everywhere could jack into 
pre-recorded sensory experiences—feel what it was like to fall out of an airplane, kiss a beautiful woman, be romanced by a dashingly handsome
man, live through a scripted, outlandish adventure story. Itami had invested his 
cash wisely, dividing it among illegal operations and straight business deals. 
As Chicago grew stronger, so did he.