L. Bob Rife, last of the nineteenth-century monopolists, is shown consulting with his decorator in the captain's quarters. It looks nice as it is, considering that Rife bought this ship from the Navy, but it's not Texan enough for him. He wants it gutted and rebuilt. Then, shots of Rife maneuvering his steerlike body through the narrow passages and steep staircase of the ship's interior—typical boring gray steel Navy scape, which, he assures the interviewer, he is going to have spruced up considerably.