"We are all susceptible to the pull of viral ideas. Like mass hysteria. Or a tune that gets into your head that you keep on humming all day until you spread it to someone else. Jokes. Urban legends. Crackpot religions. Marxism. No matter how smart we get, there is always this deep irrational part that makes us potential hosts for self-replicating information. But being physically infected with a virulent strain of the Asherah virus makes you a whole lot more susceptible. The only thing that keeps these things from taking over the world is the Babel factor—the walls of mutual incomprehension that compartmentalize the human race and stop the spread of viruses.