They called the drug Soar and proceeded to market the hell out of it. Western Amusement’s PR flacks made Cage famous before he understood quite what they were doing to him. The interviewers on telelink could not get enough of him. A sanitized bio appeared on most of the major information utilities: the brilliant young researcher, the daring breakthrough, the first step of an incredible psychic journey—at first Cage was amused by it all.