Joyfully the mobs accepted the name, took up the cry: Simpletons! Yes, yes! I’m a simpleton! Are you a simpleton? We’ll build a town and we’ll name it Simple Town, because by then all the smart bastards that caused all this, they’ll be dead! Simpletons! Let’s go! This ought to show ‘em! Anybody here not a simpleton? Get the bastard, if there is!