Not much difficulty laying his hands on the information he needed in advance. He devised an easy ruse to find out when the CEO would be away. A small challenge, but still not very tough, was finding out enough details about the project that he could sound "on the inside" about what they were doing. Often this information is known to various company suppliers, as well as investors, venture capitalists they've approached about raising money, their banker, and their law firm. The attacker has to take care, though: Finding someone who will part with insider knowledge can be tricky, but trying two or three sources to turn up someone who can be squeezed for information runs the risk that people will catch on to the game. That way lies danger. The Rick Daggots of the world need to pick carefully and tread each information path only once.