No one could have predicted that sixteen-year-olds across the UK would choose that moment to take Flog into their callow hearts. When they made Burn London with Tod, Flog was unknown. In the span of a month they went from a basement in Leeds to a floor of Claridges in London. Although Tod did not make much money from Burn London, he had earned a name. The kid who had once compared himself to Nam June Paik was instead making videos for pubescent music fans.