Brightness sprang out across the studio from high-intensity bulbs recessed into the low ceiling. I saw that the walls were postered with images drawn from some of the virtual environments on offer. Dizzying mountain-scapes seen through racing goggles, impossibly beautiful men and women in smoky bars, huge savage animals leaping directly at sniperscope sights. The images had been cut directly from format into hologlass and when you stared at them they seemed to come alive. I found a low bench and sat on it, remembering wistfully the bite of smoke in my lungs from the format I had just left.