Meanwhile an industry magazine gave me the name of the firm's PR company. I said I liked the amount of space they were getting for their robotics company client and I wanted to talk to whoever was handling that account about handling my company. It turned out to be an energetic young lady who liked the idea she might be able to bring in a new account. Over a pricey lunch with one more drink than she really wanted, she did her best to convince me they were oh, so good at understanding a client's problems and finding the right PR solutions. I played hard to convince. I needed some details. With a little prodding, by the time the plates were being cleared she had told me more about the new product and the company's problems than I could have hoped for.