During the same years that Rife makes his contributions to the Reverend Wayne, he's showing up with increasing frequency in the business section, first in the local papers and later in The Wall Street Journal and The New York Times . There is a big flurry of publicity—obvious PR plants—after the Nipponese tried to use their old-boy network to shut him out of the telecommunications market there, and he took it to the American public, spending $10 million of his own money on a campaign to convince Americans that the Nipponese were duplicitous schemers. A triumphal cover on The Economist after the Nipponese finally knuckled under and let him corner the fiber-optics market in that country and, by extension, most of East Asia.