The billboard is a classic, a chestnut, not a figment of some fleeting Mafia promotional campaign. It is a statement, a monument built to endure. Simple and dignified. It shows Uncle Enzo in one of his spiffy Italian suits. The pinstripes glint and flex like sinews. The pocket square is luminous. His hair is perfect, slicked back with something that never comes off, each strand cut off straight and square at the end by Uncle Enzo's cousin, Art the Barber, who runs the second-largest chain of low-end haircutting establishments in the world. Uncle Enzo is standing there, not exactly smiling, an avuncular glint in his eye for sure, not posing like a model but standing there like your uncle would, and it says