"Oh, yes.  Hitler started with less and all he had to peddle was hate.  Hate always sells well, but for repeat trade and the long pull happiness is sounder merchandise.  Believe me, I know; I'm in the same grift myself.  As Digby reminded me." Jubal grimaced. "I should have punched him, Instead, he made me like it.  That's why I'm afraid of him.  He's good at it, he's clever.  He knows what people want.  Happiness.  The world has suffered a long, bleak century of guilt and fear - now Digby tells them that they have nothing to fear, in this life or hereafter, and that God commands them to love and be happy.  Day in, day out, he keeps pushing it:  Don't be afraid, be happy"