Rothmore walked down the hallway and turned left into a long kitchen and dining area. The floor transitioned to white tiles as a wall of modern appliances greeted them. He crossed to an oven the size of Alice’s apartment and reset a dial. On the wall opposite was a row of framed posters, a gallery of Insight’s greatest advertising campaigns. The first were to be expected for a start-up: local restaurants, home-brew alcohol, coffee. The next represented a step up, being a series for Cortex. Alice remembered these, right after the government pulled the first wave of MIs from public use. Rothmore’s approach didn’t try to humanize the machines—instead, he emphasized how their integration would improve everyone’s life. Autonomous trucks? Think of all the space that cities would have for parks and playgrounds. Lost your job? Relish your free time. There, at the far end, were the president’s own Back to Work posters she’d seen all over New York.