He seated himself. He looked up at her. "I’ve learned to value anomalous phenomena. Very peculiar things that people do, often secretly, have come to interest me in a certain way. I spend a lot of money, often, trying to understand those things. From them, sometimes, emerge Blue Ant’s most successful efforts. Trope Slope, for instance, our viral pitchman platform, was based on pieces of anonymous footage being posted on the Net."