Cutting into his egg and watching the neon-yellow yolk spread across his plate, Richard considered it. He looked up and gazed around the Hy-Vee. It was a good place to be reminded of the fact that palettes were everywhere, that people like Diane were gainfully employed in many industries, picking out the color schemes that would best catch the eye of target markets. Panning from the cereal aisle (wholesome warm colors for colon-blow-seeking senior citizens) to the checkout lanes (bright sugar bombs in grabbing range of cart-bound toddlers), he saw a kind of palette drift in action right there. He was too far away to read the labels on the boxes, but he could still draw certain inferences as to which customers were being targeted where.