"The difference here is our software. We don’t try to send the video in real time—that’s too expensive. We store the data at central servers, then take advantage of lulls, when traffic is low through the undersea cables, and shoot the data down those cables when time can be had cheap. Eventually the data winds up at Epiphyte’s facility in Intramuros. From there we can use wireless technology to send the data to 24 Jam stores all over Metro Manila. The store just needs a little pie-plate dish on the roof, and a decoder and a regular VCR down behind the counter. The Pinoy-gram is recorded on a regular videotape. Then, when Mom comes in to buy eggs or Dad comes in to buy cigarettes, the storekeeper says, ‘Hey, you got a Pinoy-gram today,’ and hands them the videotape. They can take it home and get the latest news from their child overseas. When they’re done, they bring the videotape back to 24 Jam for reuse."