The central goal of any security awareness program is to influence people to change their behavior and attitudes by motivating every employee to want to chip in and do his part to protect the organization's information assets. A great motivator in this instance is to explain how their participation will benefit not just the company, but the individual employees as well. Since the company retains certain private information about every worker, when employees do their part to protect information or information systems, they are actually protecting their own information, too.