These meetings tended to start out with confident PowerPoint presentations and gradually trail off into quasi-philosophical management-speak aphorisms, more and more eyes turning to Richard as if to say, Please O please help us . Because Corporation 9592, at bottom, didn’t make anything in the way that a steel mill did. And it didn’t even really sell anything in the sense that, say, Amazon.com did. It just extracted cash flow from the players’ desire to own virtual goods that would confer status on their fictional characters as they ran around T’Rain acting out greater or lesser parts in a story. And they all suspected, though they couldn’t really prove, that a good story was as foundational to that business as, say, a blast furnace was to a steel mill. But you could slap a white hard hat onto an investor and take him into the plant and let him verify that the blast furnace was still there. Whereas a fantasy world was—well—a fantasy world. This had not prevented a lot of investors from entrusting many steel mills’ worth of capital to the board of directors of Corporation 9592 and the CEO they had hired to look after the business. And in normal times, it made money and everyone was happy, probably because they weren’t thinking about this potentially troublesome fantasy-world-based aspect of the business. But now they were thinking about it quite hard, and the more they thought about it, the more troubled they became. Corporation 9592 seemed to be undergoing an ontogenical retroversion to something like a start-up company. Richard was the only link back to that phase of the company’s development, the only one who could think and function in that environment. The rabid dog they kept locked in the basement. Most of the time.