"I start with a sense of place," he began. "With event, place. Then I research. I compile photographs. For the Fitzgerald, of course, there were no images of the event, precious little in the way of accounts. But there were pictures of him taken in roughly the same period. Wardrobe notes, haircut. Other photographs. And everything I could find on Schwab’s. And there was a lot on Schwab’s, because it was the most famous drugstore in America. Partly because Leon Schwab, the owner, kept claiming that Lana Turner was discovered there, sitting on a stool at his soda fountain. She used to deny that there was any truth to the story, and it seems like Schwab made it up to get customers into the store. But it got the place photographed for magazines. Lots of detail."