Trid screens everywhere provide a murmuring undertone that extols the many 
virtues of the Honjowara-gumi. Yaks are very big on image. Many maintain 
official offices, publish brochures and newsletters, hold press conferences, 
produce their own cable shows, and even own banks. Kambu atsukai, the 
lower-ranked executives, have been known to invite local citizens to their offices for tea merely to 
encourage a favorable public image.