The crowd adjourned to the gloomy grandeur of the Kio’s display suite. There were booths here and there against the walls, very daring booths that almost looked as if they were engaging in advertising. This tweaking of the rules was mere bravado on Vietti’s part, for blatant commerciality was not required in haute couture. True haute couture, the pursuit of genuine excellence in dress, required mostly patience. Patience was something that society’s glitterati had a very great deal of, these days. Couture was a game of prestige, and the money that supported it came partly from the wealthy, and mostly from Vietti’s licensing: spexware, scents, bath accoutrements, private spas, medicated cosmetics. An arsenal of intellectual property for a couturier who did not so much make clothing as tailor modes of living.