On his left sits Dorotea Benedetti, her hair scraped back from her forehead with a haute nerd intensity that Cayce suspects means business and trouble both. Dorotea, whom Cayce knows glancingly from previous and minor business in New York, is something fairly high up in the graphics design partnership of Heinzi & Pfaff. She has flown in, this morning, from Frankfurt, to present H&P's initial shot at a new logo for one of the world's two largest manufacturers of athletic footwear. Bigend has defined a need for this maker to re-identify, in some profound but so far unspecified way. Sales of athletic shoes, "trainers" in the mirror-world, are tanking bigtime, and the skate shoes that had already started to push them under aren't doing too well either. Cayce herself has been tracking the street-level emergence of what she thinks of as "urban survival" footwear, and though this is so far at the level of consumer re-purposing, she has no doubt that commodification will soon follow identification.