Since Medieval Armed Combat was the oxygen they breathed, even mentioning it seemed gratuitous, so this got shortened to UMAPPIS and then, since the "metaphor" thing made some of the businesspeople itchy, it became APPIS, which they liked enough to trademark. And since APPIS was one letter away from APIS, which was the Latin word for bee, they then went on to create and trademark some bee- and hive-related logo art. As Corvallis patiently told Richard, it was all a kind of high-tech in-joke. In that world, API stood for "application programming interface," which meant the software control panels that tech geeks slapped onto their technologies in order to make it possible for other tech geeks to write programs that made use of them. All of which was one or two layers of abstraction beyond the point where Richard could give a shit. "All I am trying to say with this memo," he told Corvallis, "is that anyone who feels like it ought to be able to grab hold of our game by the technological short hairs and make it solve problems for them." And Corvallis assured him that this was precisely synonymous with having an API and that everything else was just marketing.