It had never occurred to the lords of the consumer society that consumerism as a political philosophy might one day manifest the grave systemic instabilities that Communism had. But as those instabilities multiplied, the country had cracked. Civil society shriveled in the pitiless reign of cash. As the last public spaces were privatized, it became harder and harder for American culture to breathe. Not only were people broke, but they were taunted to madness by commercials, and pitilessly surveilled by privacy-invading hucksters. An ever more aggressive consumer-outreach apparatus caused large numbers of people to simply abandon their official identities.