Other gunters had also discovered this hidden message, of course, but they were all wise enough to keep it to themselves. For a while, anyway. About six months after I discovered the hidden message, this loudmouth MIT freshman found it too. His name was Steven Pendergast, and he decided to get his fifteen minutes of fame by sharing his "discovery" with the media. The newsfeeds broadcast interviews with this moron for a month, even though he didn’t have the first clue about the message’s meaning. After that, going public with a clue became known as "pulling a Pendergast."