I thanked him, and then I went right ahead and announced live on air that I was founding my own software company. I had no employees, and the ink of incorporation was barely dry, but I told them my new entity would make a series of apps—I had learned the language well enough to counterfeit a convincing plan—constructed around the GPS location software now built into most every device. Users would tag their experience in the street, in bars and clubs, on different modes of public transport.