He was a powerfully built man, deep-chested, broad-shouldered, massive, and yet quick in his movements, springy and agile. The round strong pillar of his neck supported a beautifully shaped head. His hair was dark and curly, his features strongly marked. In a forcible emphatic way, he was handsome and looked, as his secretety was never tired of repeating, every centimetre an Alpha Plus. By profession he was a lecturer at the College of Emotional Engineering (Department of Writing) and the intervals of his educational activities, a working Emotional Engineer. He wrote regularly for The Hourly Radio, composed feely scenarios, and had the happiest knack for slogans and hypnopaedic rhymes.