He reached into a nearby plastic bucket for a bolus of black soil, and inhaled the odor of peat with contentment. Conroy had sent a security team far north for this sod, a journey with costs that far outweighed the return. His assistants had told him the mission was a bad idea, a waste of resources. They were wrong, but Conroy didn’t blame them for such naivety. Like many of his young family, they lived day to day and knew nothing of world building. Conroy had survived and flourished because he understood the value of a brand, and built his with care.