Oh, sure, the Narcolombians still have a lock on coca leaves, but now that Nippon Pharmaceuticals has its big cocaine-synthesis facility in Mexicali nearly complete, that will cease to be a factor. The Mafia is betting that any smart youngster going into the business these days will take note of these billboards and think twice. Why end up suffocating on your own entrails out in back of some Buy 'n' Fly when you can put on a crisp terracotta blazer instead and become part of a jovial familia? Especially now that they have black, Hispanic, and Asian capos who will respect your cultural identity? In the long term, Jason is bullish on the Mob.