"No, of course you didn’t." It wasn’t a criticism, just a statement. Even an
encouragement. "You’re a theorist. I could see that in the pages I read. Just
like your father. But my job, and my board’s job, is getting the theories
applied. And if the price point is so high that only the ultra-rich can afford 
it, then it becomes a dubious research project for which no one is going to want 
to front money."