"That is a common misconception," Richard said. "That the Asians, less fluent in English, less conversant with European mythology, don’t cotton to the sorts of stories and characters that you like to write—but they are attracted by bright colors." He shook his head. "We have analyzed this to death. It’s completely without foundation. Between the Chinese, with their Confucian background, and the Japanese, they are second to no one in their respect and maybe even awe for COBS."