And when he had it all figured, then he would sit you down. And start telling you exactly what you were really thinking, and what it was that really motivated you, and how you could get what you wanted and how that would, by the way, help him and the others too. It would be laid out with such amazing clarity and detail that your own self-image would crumble by comparison. Jerry would have invented this thing, just by watching you closely and speculating, but it was so much more like you than you were that it felt more real than your own identity. It was like confronting your ideal self, your better nature: smoother, more sensible, wiser, a lot better managed. All you had to do was let the scales fall from your eyes and reach out for it.