An attacker targets entry-level employees because they are typically unaware of the value of specific company information or of the possible results of certain actions. Also, they tend to be easily influenced by some of the more common social engineering approaches—a caller who invokes authority; a person who seems friendly and likeable; a person who appears to know people in the company who are known to the victim; a request that the attacker claims is urgent; or the inference that the victim will gain some kind of favor or recognition.