"He wants to be Ozymandias, King of Kings. Look, it's simple: Once he converts you to his religion, he can control you with me . And he can convert millions of people to his religion because it spreads like a fucking virus—people have no resistance to it because no one is used to thinking about religion, people aren't rational enough to argue about this kind of thing. Basically, anyone who reads the National Enquirer or watches pro wrestling on TV is easy to convert. And with Snow Crash as a promoter, it's even easier to get converts.