The loglo, overhead, marking out CSV-5 in twin contrails, is a body of electrical light made of innumerable cells, each cell designed in Manhattan by imageers who make more for designing a single logo than a Deliverator will make in his entire lifetime. Despite their efforts to stand out, they all smear together, especially at a hundred and twenty kilometers per hour. Still, it is easy to see CosaNostra Pizza #3569 because of the billboard, which is wide and tall even by current inflated standards. In fact, the squat franchise itself looks like nothing more than a low-slung base for the great aramid fiber pillars that thrust the billboard up into the trademark firmament. Marca Registrada, baby.