Mr. Caruso was from New York. He had one of the most popular booths at the job fair. It was being held in a big exhibition space in the Union. The hall had been done up with an imaginary street pattern. Two "highways" divided it up into quadrants, and all the franchise companies and nationalities had their booths along the highways. Burbclaves and other companies had booths hidden among the suburban "streets" within the quadrants. Mr. Caruso's Nova Sicilia booth was right at the intersection of the two highways. Dozens of scrubby B-school grads were lined up there waiting to interview, but Mr. Caruso noticed Jason standing in line and went right up and plucked him out of line and grabbed his deltoids. All the other B-school grads stared at Jason enviously. That made Jason feel good, really special. That was the feeling he got about Nova Sicilia: personalized attention.