質問: 未来につなぐ Does this phrase have a precise meaning, a meaning that can be translated into precise English? Or is this simply a positive-sounding but vague trendy marketing phrase? I see for example the following from company and government websites, usually as a title or a motto: 1. 未来につなぐ環境戦略 2. 未来につなぐ森づくり 3. 未来につなぐ松下幸之助の精神 4. 未来につなぐわらごはん But, for example 1 above, "Environmental Strategy Connecting to the Future," sounds vague and a bit silly, not very natural. "Linking to the Future" sounds a bit better but still odd.
回答: Yes, it's a marketing phrase. コーポレートスローガン (corporate slogan). See 企業のスローガン・企業コピーまとめ > > 未来につなぐ環境戦略 > not natural (not colloquial) > > 未来につなぐ**ための**環境戦略 > natural > > > e.g. ***Talk:*** 「[本日]{ほんじつ}は*未来につなぐための環境戦略*について[討議]{とうぎ}しましょう」 ***TV Commercial:*** 「*未来につなぐ環境戦略*」(with something BGM)