App: Ad blocker - Magic Lasso
Developer: Matthew Bickham
Genres: Utilities, Productivity

Magic Lasso Adblock is the fastest, most efficient Safari and YouTube ad blocker available.

280,000+ users rely on Magic Lasso Adblock to:

• block all ads
• block YouTube ads
• browse 2.0x faster
• double battery life
• lower data usage
• prevent ad tracking
• stop pop ups
• remove anti ad block messages
• block annoyances

“It works and feels as if Apple themselves had designed an ad blocker.” - John Gruber, Daring Fireball

Experience a cleaner, faster web browsing experience on your iPhone, iPad and Mac.

Built for you and Safari:
• Uses the native content blocker API in Safari to provide the fastest, most efficient ad blocking available
• Supports iPhone, iPad and Mac with all the same great features no matter which device you use
• Easy to use with built-in and regularly updated ad blocker rules
• Block more ads, trackers and annoyances with seamless background rule updates

"Lightweight, Awesome, and super fast. This is my new favourite ad blocker!" – Courtkizer, United States

An up to date ad blocker:
• Includes a curated set of best-in-class blocking rules. No need for complex configuration, simply enable and browse in bliss
• Block YouTube ads with best-in-class video ad blocking
• Block more ads and tracking scripts with automated daily rule updates
• Block annoyances including cookie notices, pop-ups, anti ad block messages and unnecessary privacy warnings
• Use Tap to Block to effortlessly block any element on a page or site with a simple tap
• Battery Boost improves energy efficiency and responsiveness by blocking JavaScript that may cause slowdowns
• Create your own Custom Rules to easily block media, cookies and JavaScript on any page or site
• Add Custom Rules directly from within Safari via the Share menu

Private, ethical and supported:
• Magic Lasso Adblock doesn't see or have access to any of your web pages or browsing history
• Unlike other ad blockers, we are not paid by advertisers and do not let any paid ads bypass our ad blocking rules

"This is the best ad blocker I have found. It's optimized for Safari, works very smoothly, and integrates with my favorite web browser very nicely." – Alejoa A, Canada

A 30-day free in-app trial is available, after which point an annual subscription is required.

Subscriptions are charged annually and automatically renew, with account charged at the original subscription price, unless auto-renew is turned off at least 24-hours before the end of the current period. Disable auto-renewal and manage subscriptions in Account Settings. Your App Store Account is charged on purchase confirmation.

Visit https://www.magiclasso.co/ for more info
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Email feedback@magiclasso.co for any questions or help

Terms of use and EULA: https://www.magiclasso.co/privacy-policy/

Release notes:
Version 4.0 introduces fantastic new personalisation features to Magic Lasso Adblock. With Tap to Block you can effortlessly block any element on a page or site with a simple tap and Custom Rules allow you to easily create your own rules to block media, cookies and JavaScript.

Tap to Block – Simply tap any element on a web page and watch it disappear from your view, ensuring it never disturbs your browsing again. And thanks to Tap to Block’s intelligence, any similar or repeating elements on the page, or across the whole site will also be removed. Adjustments are easy using the Expand or Contract buttons for refining your selection. Additionally, the Hide button provides an instant preview of the page without the selected elements visible. Advanced users seeking direct control can edit the resulting CSS to allow for precise selection and more sophisticated logic.

Custom Rules – Craft your own ad blocking rules to block media, cookies, and JavaScript. Custom Rules complement Magic Lasso’s built-in ad blocking rules to ensure a faster, cleaner, and more personalised browsing experience. Custom Rules can apply to specific pages, all pages from a given site, or all web pages. Better yet, these rules seamlessly sync across your devices via iCloud, ensuring consistent ad blocking across all Apple platforms.

Version 4.0.4 includes fixes to resolve YouTube ad blocking issues that some users may have experienced. v4.0.4 also reduces the likelihood of seeing anti-ad block alerts on YouTube when viewing videos with Magic Lasso enabled.

After updating, open the app to enable iCloud Custom Rules syncing and to ensure you are using the most recent ad block rules.