The condom was accidentally broken, is there a way to remedy it? Gynecologists teach you how to eat after-effect pills
At the moment of passion, there is a breach of condoms, leaks, or “bears” think of forgetting the rules to take pre-contraceptives, but it is too late to step on the brakes, which inevitably raises the risk of accidental pregnancy. Huang Yuyu, attending physician of Beirong Women’s Medical Department, said that at this time, the contraceptive pill is the last line of defense. The second-generation contraceptive pill with better contraceptive ability can be selected. She also reminds the concept of correct contraception. The sooner you take it within 24 hours, the sooner you take it, the better you should avoid the second unprotected sex after taking the medicine.
Abortion is risky, contraceptive measures are best protection
If there is omission in the protection of the honey, or if the contraceptive measures are not taken at all, the gun may go into battle and may lead to an unwanted pregnancy. During the first and second months after the holidays, or the following Christmas, New Year and other holidays, obstetrics and gynaecology often has women who are pregnant due to unintended pregnancy. Dr. Huang Yuyu pointed out that abortion surgery must bear the risk of anesthesia. If it is carried out in a medical institution where no anesthesiologist is sitting, the risk is relatively high. In addition, artificial abortion sometimes causes the uterine cavity to stick and bear the risk of future infertility. Even the abortion of drugs has side effects, which are not a burden on women’s mind and body.
how effective are condoms Pre-contraceptives are not suitable for everyone to consult a physician to choose the right drug
Correct contraception can prevent unintended pregnancy. Dr. Huang said that in addition to using condoms, it can prevent sexually transmitted diseases; some women choose contraceptives, which can be divided into pre-contraceptives and post-contraceptives. The pre-contraceptive is to prevent the egg from growing up and inhibit ovulation, but it must be taken regularly. If it is missed, it will greatly reduce the efficacy; in addition, not everyone is suitable for the contraceptives, such as liver function abnormalities, thrombosis and breast cancer patients. Not suitable, even a few people have edema and fat, breast pain and other side effects, patients must consult a physician in advance, choose the appropriate pre-dose contraceptives, and clearly understand the correct usage and dosage.
In addition to some women who are not suitable for prenatal contraceptives, Dr. Wong Yu-yuk mentioned that if a condom leaks or ruptures, or if a woman does not regularly take or miss a pre-contraceptive or even a victim of sexual assault, she can take it afterwards. Contraceptive remedies reduce the risk of unintended pregnancy, and the contraceptive pill can be said to be the last line of defense.
how effective are condoms The second-generation lutein receptor modulator has better contraceptive effect than the first generation
In general, male sperm can survive in women for about 5 days. After taking the pill, it can delay the body’s ovulation instruction. When the sperm loses vitality and the egg is discharged, there is a chance to avoid sperm contact and achieve contraception. At present, after-the-fact contraceptives have progressed to the second generation, Dr. Huang Yuyu mentioned that according to the literature, the first generation of contraceptives is a high-dose lutein/hormone, which delays the ovulation effect for about two days, although the effect is taken within 24 hours. Can be more than 90%, but the effect is reduced to 85% after the second day (within 48 hours), and 58% after the third day (72 hours), especially when it is close to the dangerous period of ovulation. Confirmed to be effective. And the side effects of the first generation of contraceptives, such as nausea and vomiting, may be relatively significant (30%). The second generation of post-operative contraceptives is a lutein receptor modulator, delaying ovulation for 5 days, taking 98% of contraceptives within 72 hours, and taking 99.1% within 24 hours. In the near-risk period of ovulation, there is still Opportunities delay ovulation and achieve contraceptive effects.
Dr. Huang Yuyu further pointed out that the second generation of post-contraceptive contraceptives is better than the first generation in 24 hours. It has been confirmed by clinical studies that the first-generation high-dose lutein is 25 of 1,000 people pregnant, the second generation Only 9 of 1000 people are pregnant with lutein receptor modulators. It can be seen that the effect of taking a new type of post-contraceptive pill can be “three times lower” than the old post-contraceptive pill.
Do not take more than two pills at the same time within 24 hours after taking the pill
Dr. Huang Yuyu also called for the correct concept of taking after-the-fact contraceptives. The better the effect of the contraceptives should be, the better the results will be used within 24 hours. It is recommended to choose a second-generation contraceptive with better contraceptive ability. However, it is not recommended to continue unprotected behavior after taking the drug, and do not eat more than two at a time.


Aesthetique Solutions is looking for a creative, skilled, and resourceful Videographer who can create and deliver compelling original video content. They will be responsible for concepting, shooting, and/or editing content for social media platforms like YouTube and Instagram, and beyond.
Videographer Duties and Responsibilities
Record video using professional equipment
Post-production video editing
Set-up lighting and audio equipment
Videographer Requirements and Qualifications
Associate degree in a relevant field is a plus
A minimum of 1-3 years of experience using professional recording equipment
Knowledge of video editing software, including Premiere pro and After Effects
Technical knowledge of DSLR Cameras .
Ability to work independently or on a team
We will provide the entire set up , right from the camera , lens to lights .


The truth is stranger than fiction, and Dog Day Afternoon proves that better than most movies in history. Its story is one that could have conceivably been tossed out by an executive for seeming too preposterous, but it is in fact based on real events, and the 2014 documentary The Dog seeks to add context and an extra layer of truth to what Sidney Lumet and company presented four decades earlier.
If you've watched Dog Day Afternoon or read any of my colleagues' excellent coverage of the film over the last few days, you know the bullet points. Sonny Wortzik and Sal Naturale attempt to rob a bank. It goes awry almost immediately, and they're forced to take hostages at gunpoint. The money is meant for the gender reassignment surgery of Sonny's wife, and his story and extraordinary charisma quickly lead to the crowd outside the bank becoming sympathetic to his cause.
In reality, Sonny Wortzik was John Wojtowicz, and directors Allison Berg and Frank Keraudren bring this man—"the dog" as it were—to life. They do so, however, with the instinct of journalists first and filmmakers second. Like so many—too many—non-fiction films, The Dog relies on one-on-one interviews between filmmaker and subject. It's fine and serves a purpose—give Wojtowicz a platform to tell his own story—but The Dog works because that story is fascinating and layered and brilliant more so than the visual method through which it unfolds.
It's important to give Wojtowicz this platform because his story says so much about human sexuality, myth making, and even mental illness—things that Dog Day Afternoon, for all its exceptional qualities doesn't tackle with the same vigor.
Wojtowicz somewhat famously wrote a letter to The New York Times from prison in which he said of the film, "I felt the movie was in essence a piece of garbage. It did not show the whole truth, and the little it did show was constantly twisted and distorted."
What's interesting, then, is that he'd adopt the nickname "The Dog" upon his re-entry into society. It's an accurate one to be sure. Wojtowicz seems to relish his many sexual conquests over the years even at the emotional expense of so many in his life. But his rejection of the film on the basis of its veracity and his acceptance of the fame that accompanied it speak to an egomania that would make our President-elect blush. It’s not like the Wojtowicz that’s presented here isn’t an affable, likeable guy. It’s that we the viewers should know better.
Maybe it’s because Wojtowicz is telling this story from the grave that most of what he did wrong feels forgivable. The man passed away in 2006, so The Dog is a posthumous chance to at least present a clear case as to the man’s legal guilt but human innocence. In other words, he argues, via this film, that he did a wrong thing for the right reasons.
Ultimately, that’s where Dog Day Afternoon finds its power, and that through line makes The Dog an objectively compelling piece of documentary cinema, but one that carries extra weight and resonance for cinephiles and fans of Lumet’s astonishing piece of work.


With vaccination numbers on the rise, it might seem like we are on the road to recovery. But that road will both rise and occasionally fall, before we are at its end. In fact, as of this writing, the CDC reports that the US is in the fourth week of an upward trend in COVID-19 cases. This could be for many different reasons, including new and more contagious variants of the virus that causes COVID-19.
So, has our vigilance been for nothing? Not at all! Did you notice something about the flu season this year? It was practically a no-show. At the end of February 2021, labs reporting to the CDC had found just 1,585 positive tests for the flu compared to 183,000 positive tests from the same period the year before. Among other things, this reduction in flu cases is due to the “precautions people have been taking for COVID,” says Isaac Bogoch, MD, an infectious disease specialist at the Toronto General Hospital Research Institute. These precautions include wearing masks, hand washing, social distancing, and health screenings.
The benefits to maintaining these precautions are enormous. Aside from enjoying the health and well-being of their employees, employers will begin to see the ongoing, bottom-line benefits from these precautions in the form of a reduction in lost time and productivity due to avoidable illness. Companies would do well to consider perpetuating these precautions as they make new decisions around health and safety policies and a growing workforce returning to their places of work. They say health is the new wealth. Through our vigilance, let’s stay on this road to recovery and find out.


Based on the film My Winnipeg — which I was fortunate enough to see at the 2007 Festival Nouveau Cinéma, just a few days after it premiered at TIFF and, paradoxically, long before the actual Winnipeg premiere — Coach House Books have announced the forthcoming publication of a book of the same title by Guy Maddin.
From the publisher:
At the heart of the film is Maddin’s voiceover, told in his infamous purplish prose. The book offers up this narration — extensively annotated by Maddin with a cornucopia of illuminating arcana.Venture deeper into the mind of Maddin with marginal digressions, stills, outtakes, childhood photos, animations, diary entries, collages, archival images and nascent treatments. There is a hand-drawn map of Maddin’s personal landmarks. There is an interview between Ann Savage and Maddin’s mother, and between Maddin and Michael Ondaatje. There’s even an x-ray of Toby the dog.
Coach House Books
ISBN 978-1-55245-211-0 (Book)
ISBN 978-1-55245-212-7 (Book + DVD)


How Brexit picture may lead to house price volatility
Feb 12, 2018 14:04:21 PM
Brexit is one of those things on which nobody can truly agree. Even the central binary choice in the referendum of ‘leave’ or ‘remain’ were just starting points. Since then, talk has been rife of "soft" or "hard" Brexits, and about which out of an array of economic and trading models Britain may end up with.
Since much of this disagreement goes to the heart of government, it is not simply a matter of interest for the Westminster village. The kind of deal - if there is one - the UK leaves with will have serious implications for the strength of the UK's economy.
All this will affect landlords and letting agencies, as the economic outcomes could impact very specifically not just on the UK as a whole, but certain regions and areas. Indeed, it seems clear this is already happening in London, where the gloomy sentiment about the future of this pro-remain global city has coincided - only not so coincidentally - with one of the weakest property price performances of any UK cities in the past year.
However, sentiment seems more upbeat elsewhere. For example, the most recent Deloitte Crane Survey, covering activity over the course of 2017, showed a rapid building boom in Manchester, Birmingham and Leeds. Local sentiment over Brexit appears to make no difference; Manchester was as firmly pro-remain as London. Leeds was narrowly pro-remain, while Birmingham marginally supported leave.
Advantages for provincial cities
Notably, rental apartments made up a large proportion of the major developments in these cities, particularly in Manchester where the trend is evident both on volume and the visual impact of its growing plethora of skyscrapers.
Of course, none of these cities will be hit as hard as London if, for example, the UK financial sector is heavily disadvantaged by Brexit. Moreover, developments such as HS2, the Northern Powerhouse and Birmingham's role as the 2022 Commonwealth Games host may counterbalance any negatives.
Those least optimistic about Britain post-Brexit may suggest that these contrasting trends will actually bring about some of the rebalancing towards the regions that those feeling 'left behind' by globalisation may have sought by voting leave, but through levelling downwards, not up.
If the most pessimistic projections prove true, then indeed the rental sector may suffer. At worst, Britain may lose jobs and growth and become a less attractive place to emigrate to, not least for EU citizens who may feel unwelcome. Some Britons may decide the UK is a sinking ship and leave, not least the many who have obtained Irish passports to sustain their EU citizenship.
Projections of gloom
Much has been made in recent days of government documents indicating the UK will be worse off in any scenario, which were first leaked and then released by ministers, who then denied the situation was necessarily actually going to be so bad. These projections suggested it was, in fact, not London but leave-voting areas of the North-East and West Midlands that would suffer most. Perhaps it is there that landlords need be most concerned.
Of course, it remains to be seen just what the ultimate impact is. Much of the brake on investment is, after all, due to the sheer uncertainty of the wisdom of investing in the UK.
As an example, the national institute of Economic and Social Research has given a relatively upbeat assessment of the future, based on a 'soft Brexit' model with single market access and continued free movement. The alternative, it claims, would cost Britain six per cent of GDP a year.
For the rental sector, there may be little to do but wait and see what transpires in the next 13 months.


Actavis Pharmaceuticals Safety Concerns
Over a 3 years span, Actavis faced increasing scrutiny from the FDA over serious safety concerns
In 2006, Actavis, the manufacturer of Digitek, was reprimanded by the U.S. Food & Drug Administration (FDA), which says that an inspection between January and February 2006 revealed six potentially serious and unexpected adverse side effects dating back to 1999 for drugs including digoxin (Digitek), phentermine and phenazopyridine that were not reported to the FDA.
According to a report on In-Pharma Techologist.com, the FDA sent a warning letter to Actavis in August 2006, alerting the company that its manufacturing facility in New Jersey had failed to file periodic safety reports, and had failed to report adverse drug events. Actavis was reprimanded for marketing drugs without proper clearance by not submitting the safety reports.
The report also noted that Actavis was cited for manufacturing several medications without approved applications.
The company insists it has since complied with all medical event reporting obligations that were overdue, and that it had revised its procedures for reporting such events to ensure continuous compliance with FDA regulations.
In April 2008, Actavis issued a Class I recall of Digitek (digoxin) tablets, which were manufactured at twice the proper thickness, which could result in digitalis toxicity. However, subsequent news reports indicate that the product may still have been in distribution up to a year after the initial recall, relying on pharmacists to alert patients prescribed the medication about the possible danger.
Most recently, on August 1, 2008, Actavis announced a voluntary recall, to the retail level, of more than 65 generic drug products manufactured at its Little Falls, New Jersey, facility, according to a release on the company web site. This recall follows an inspection conducted by the Food & Drug Administration, earlier this year, which revealed that operations at the New Jersey facility did not meet FDA standards.
Actavis was founded in 1956 and today is one of the leading companies worldwide involved in the development, manufacture and sale of generic pharmaceuticals. According to the company’s web site, there currently are more than 400 products in development. Headquartered in Iceland, Actavis has operations in about 40 countries and employs more than 11,000 people.


This case study is a comprehensive case study of Apple’s copywriting prowess, with copywriting tips from Apple, supplemented with screenshot examples, that propelled them to become one of the world’s largest tech companies.
Apple sold over 45 million iPhones in Q4 2016, generating more than $28 billion in sales revenue. This doesn’t even include sales revenue from Macs, iPads, Watches, and other products.
Many businesses can only dream of having Apple’s monumental success and unshakable global reach.
15 Copywriting Tips from Apple to Win Hearts and Minds
It’s easy to see why Apple is so successful just by visiting their website.
Note how their website looks. It’s clean. Simple. Sleek design with generous white space. Appealing to the eye.
No big, technical, or clever words anywhere. Only simple words any six-year-old can understand.
Yet, put all together, visiting Apple’s website is a seductive and hypnotic experience. Like magic.
Even the toughest customer with deep contempt towards any whiff of a sales pitch cannot help but admire Apple’s masterful design, innovation, and craftsmanship.
It’s no wonder Apple makes truckload after truckload of money — day in and day out.
How do they do it?
There are many factors that contribute to Apple’s success. They’ve spent decades meticulously building their brand and honing their unorthodox marketing strategies while improving their product lines and constantly improving the design of individual products.
Apple’s copywriting is only one factor out of many, but an important one. Here are 15 ways, with examples, Apple seduces their customers to not just buy their products, but also become raving fans anticipating the next big release.
1. Grab Attention With One Simple Idea
The most important part of a piece of copy is the headline. People look at the headline before anything else, even the picture. The headline determines whether or not people continue reading.
People have developed sophisticated defense mechanisms to protect their minds from information overload with all the marketing, advertising, social media noise, and businesses vying for an ounce of their attention.
For this reason, the headline should focus on one simple idea.
This one idea should encompass everything the product or service is about. But the headline is never about the actual product — it’s about the benefit; what’s in it for the reader. It should get just enough attention to draw the reader in.
After nine years of iPhone’s global reach and living through versions 3, 4, 5, and 6, the anticipation for the next version reached a fever pitch. In only three words, Apple has crafted the perfect headline telling the world that the next big product has finally arrived.
The number 7 has a universally positive connotation that implies good luck, viscerally evoking good feelings in the reader’s mind. Put together, the big arrival of a hotly anticipated product was distilled into one simple idea:
This is 7.
This is analogous to planting a seed in the target reader’s mind. And letting it grow.
Even if a reader has a perfectly functioning iPhone 6 and decides not to upgrade now, the sexy iPhone 7 will be marinating within the reader’s mind. Subconsciously, at least. It may be a week later, or a year later, but the reader will eventually see his own iPhone 6 as archaic and want something new.
The simpler the idea, the more powerful the headline. The more powerful the headline, the more readily it penetrates the reader’s mind — bypassing its information overload protection mechanisms.
2. Know Your Target Audience
In some of Apple’s landing pages, there is no “buy” button. For example, Apple’s iOS 10 page is purely informative and even offers a free upgrade to iOS 10 at the bottom.
In these cases, Apple’s landing pages aren’t about getting the customer to buy. Instead, they display their craftsmanship to build excitement and legitimate hype — and putting the customer right in the middle of it.
At the top of the iOS page, an impressive display of multiple phone screenshots surrounds the words “iOS 10” in the center: a refined Maps app, an improved Messaging app with cartoon emojis, news apps showing NASA’s Juno probe entering Jupiter’s orbit, sleek calendar reminder notifications, and more. As you scroll further down the page, there are even more visuals with captions showing how much more you could do if you upgrade to the latest iOS.
This page is targeted only to customers who already own an iPhone and speak the Apple lingo. If a reader sees this page and decides to get a new iPhone, that’s great. But that’s not the goal. It is to show how much more existing customers could accomplish using the latest iOS version.
Plus, Apple is not selling their new operating system. They are selling a new and improved experience. That is what their customers want, and Apple understands this.
To properly target your landing page to the right audience, these five questions will help you hone your strategy:
- How will people find this page?
- Is this page for existing customers or for prospective customers?
- What is average user’s experience before they find this page?
- What do I want visitors to do after they read the page?
- How will the average user’s experience improve once they find this page and take action?
Once you answer these questions in detail, you have enough information to create a well-targeted landing page with a powerful call-to-action.
3. Write Memorable Sound Bites
With attention spans as short as ever, people usually process information in short and snappy sound bites. People rarely think in complete sentences.
Writing in a way people actually think — using sound bites — is the best way to get ‘in tune’ with your audience. Sound bites are easy to remember. They stick.
Apple’s copywriters are masters at writing sound bites that convert both new and existing customers into loyal fans. The following examples demonstrate how Apple uses sound bites to entice customers to buy their products.
During the holiday season, Apple shifts their marketing strategy to get in tune with holiday shoppers. In this page, Apple is marketing accessories for the iPad Pro. The sound bite here is Presents for their present.
This is a loaded one. What makes this stick is the rhyme and repetition. In just four words, Apple is showing options for a perfect holiday present for a friend or family member who already owns an iPad.
Here’s another example of a sound bite involving the iPhone SE, a redesigned 4-inch iPhone.
Many people still use older and smaller iPhones with 4-inch screens, showing a sizable market remains for smaller phones. Not everyone wants a bigger phone like the iPhone 6+. Knowing this, Apple reinvented the smaller iPhone with a more powerful chip, a retina display, and a better camera with higher resolution, while keeping the size the same as the original 4-inch version.
In just five words, Apple says all this with another thought-provoking sound bite: A big step for small. Plus, there’s another sound bite tucked within the copy below: “… an iPhone that looks small. But lives large.”
One who still uses an old 4-inch iPhone would understand he can have an iPhone of the same size that is just as powerful as the latest iPhone.
4. Boost Credibility By Sprinkling Your Copy With a Few Technical Details
One of the cardinal sins of technology copywriting, especially in B2C, is getting overly technical.
But rules are meant to be broken. Knowing when to do so is an art in and of itself. Very few copywriters can do this and get away with it. Apple’s copywriters are among those few.
Using numbers and technical jargon in marketing copy is generally a major no-no. But used wisely, it can actually help increase clarity and boost credibility with your target audience.
Let’s see how Apple does this:
The copy for MacBook Air is loaded with technical jargon:
- Fifth-generation Intel Core i5 and i7 processors
- Intel HD Graphics 6000
- 0.68-inch unibody design
- 2.96 pounds
Do most readers care what ‘i5’ or ‘i7’ mean? Or whether it is 5th generation vs 4th or 6th? Not likely. How about knowing what the “6000” after Intel HD Graphics means? No. Should readers care? No.
And why not say “less than 3 pounds” and “just over half an inch thick”? Why must Apple be so precise, to two decimal points, about the MacBook Air’s dimensions?
The point here is the reader would be more impressed with Apple’s precision and attention to detail than the actual specifications. If Apple is so meticulous with the precision of its product’s design and pays diligent attention to detail, then this product must be worth buying.
If the reader happens to be technologically savvy and is a loyal consumer of Apple’s products, he would know that this product is an upgrade over older versions just by looking at these specs.
In some cases, some strategically-placed technical jargon, used sparingly, establishes you as an insider who speaks the same language as the target audience.
5. Persuade With Problems and Pain Points
One of the tenets of effective copywriting is to hit your ideal customer’s pain points hard and draw your customer in with problem-solving benefits.
Many technology copywriters make the mistake of listing the features of a product without showing the benefits, and their copy reads flat and boring. Benefits are more enticing.
In short: features tell, benefits sell.
Many MacBook Air users have complained of short battery lives and needing to recharge every few hours. Apple addresses this pain point in the following example:
Just saying the battery lasts 12 hours on the new MacBook Air is not enough — it is a feature, which by itself does not sell.
The benefits of the 12-hour battery life are you can Make big things happen. All day long. and It won’t call it a day until you do. Apple is saying you’d never have to worry about your Air’s battery dying while you use it. That sells.
6. Make It About the Customer, Not the Product
The best converting copy is not about the product or service, it is about the customer. Customers are not just dollar signs. They are people with friends and families. They have emotions, thoughts, and dreams.
During the holiday season, Apple not only markets to their customers but also to customers looking for gifts to give their friends and family.
In this case, Apple does not use the word “you” or “your”; instead of using “them” and “their”. The above copy is a masterful market expansion campaign that kills three birds with one stone:
- Apple is not just selling the iPhone 7. They are selling the ability to capture their most epic moments and to let them relive the experience in perfect detail.
- Apple is targeting the existing customer’s friends and family members to gain additional market share.
- Apple gets customers into the spirit of holiday season gift-giving; not just making it about the customers, but also their friends and family.
The bottom line: Apple doesn’t sell products. They sell experiences revolving around the customer.
7. Create Anticipation For What’s Coming
Apple spent years developing their brand and nurturing customer loyalty. Their use of version numbers and product comparisons, with technical specifications, creates anticipation for what is coming in the future. There were plenty of rumors and buzz about the iPhone 7 for months before it came out.
Now that it is finally here, Apple put up a comparison sheet with the iPhone 7 versus the iPhone 6 and iPhone SE models.
Apple shows for each model which colors are available, memory capacities, screen sizes, types of display, processing chips, and their dimensions. From right to left, the model specs seem to get better and better — from the small iPhone SE to the largest and most powerful iPhone 7 Plus, enticing people with older models to trade up.
And we’re already hearing rumblings about the iPhone 8…
8. Place the Product in People’s Lives
People buy products for emotional reasons. Attempting to rationally convince a person to buy a product isn’t as effective as appealing to their emotions because a potential buyer could come up with valid objections or logical reasons not to buy.
Apple bypasses this by placing the product in the person’s life, thereby “assuming the sale”.
In the context of photos, everyone is astutely aware that memories fade over time. For that reason, they are constantly saving and organizing their photos into photo albums.
Apple is not selling a brand new upgraded camera or an app to organize your photos. They are selling the chance to keep your best memories and to quickly sort them without spending hours on a computer organizing photos.
The most clever piece of copy isn’t in the white space above. It is in the photo on the iPhone display: “Best of Summer”.
These three words are a clear and concise demonstration of being able to retain and view your best photos within the Memories feature. It stands out. It’s crystal clear. It appeals powerfully to the typical iPhone user with several thousand photos and no easy way to sort these photos.
Apple’s usage of the word “Summer” is no accident. They know not to use “Winter” or “Autumn” because the weather is cold and people tend to stay inside. “Spring” isn’t used either because people don’t take vacations in the Spring as they do in the Summer.
More aptly put, placing a photo organization feature in a person’s life is not about pictures or photo albums. It is about memories.
9. Write Inclusively
Usually, the rule of effective copywriting is to sell the product to a specific segment of a target audience and write accordingly.
Apple shatters this rule by writing to a very broad audience: everyone.
In this example, writing inclusively as opposed to exclusively works in Apple’s favor for two reasons: 1) brand recognition, and 2) familiarity with the product. Everyone knows who Apple is, and everyone knows what an iPhone is.
However, this strategy is best effective for companies with huge followings, strong brand recognition, and/or have products or services that fulfill a universal need.
10. Make It Personal By Using the Word “Personal”
Another reason Apple’s copy is so powerful is that they break down the invisible barrier between a huge multi-billion dollar corporation and the individual “little guy” consumer.
How do they break this barrier down? Simply by using the word ‘personal’ in their copy. This makes for a powerful connection between the product and the consumer’s feelings.
For instance, someone who uses the iPhone 7 could choose a color for his phone’s case. Apple displays the available colors for a leather case or battery case for the customer to choose from.
But they don’t stop there. They use the tagline: Make it even more personal.
By adding a case with his favorite color, he is adding a personal touch to his own iPhone 7. This evokes feelings of uniqueness and a deeper connection with the product.
11. Create a Compelling Call To Action
Without a call to action, a piece of copy is nearly worthless. One of the most important sales maxims is ABC — always be closing— that is, to always ask for the sale. However, it helps to not be too pushy with the call to action.
Apple does this by offering two actions for the prospective customer to take. One is to buy the product. The other respects the possibility that the customer isn’t ready to buy, and offers the chance to read more about the product before buying.
There are two things to note here:
First, Apple’s call to action is succinct and to the point. Apple doesn’t try to make it too catchy or clever. In this case, the word choice is dead simple — and brutally effective.
Second, it offers two actions for the prospect to take: 1) learn more, or 2) buy. A great call to action doesn’t try to force the customer into buying by presenting it as the only option. Offering to learn more about the product gives the prospect an “out”, relieving the pressure to buy. The additional content builds the all-important trust with the prospect.
To write an effective call to action, keep it simple, concise, and to the point. Whenever applicable, give the visitor an option to read more about the product before buying.
12. Use Power Words to Captivate Your Audience
Technical writing tends to read dry and boring because it lacks power words — words that invoke emotion in the reader.
There are two different kinds of power words. The first includes words that refer to the first person — the reader himself: you and your. The second includes vivid and emotionally-charged words such as imagine, power, vision, touching, new, and choose.
In the above example, Apple’s iPad Pro copy is loaded with power words.
Words like your fingertips and you choose, get the reader to visualize the product in their hands — by choice.
People want the best computing they can afford, and Apple strategically uses these words: anuncompromising vision of personal computing and incredible power.
To apply this to your own copywriting, focus on the reader more than the product. Use the word you or your more frequently than the product or brand names. Help your reader visualize using your product. Use vivid words or active verbs. If you’re selling an upgrade, emphasize its newness and list the ways your customers benefit from the newest features.
13. Write Clear, Concise, and Witty Copy
With people scanning websites for headlines and keywords, it is vital to keep copy as clear and concise as possible. Using definite and concrete language without any unnecessary words is most effective. Long-form content, while valuable, need to be split up into digestible bits for the brain to process.
Sometimes Apple takes this to the extreme, adding a little wit on top.
Note the clever use of punctuation in this tagline:
Light. Years ahead.
Without the period after “light”, it would read “light years ahead” and it would not make much sense in this context.
Instead, these three words are broken up into two sentences. The first sentence says the MacBook is lightweight and easy to carry. The second sentence implies the device is ahead of its time in terms of design and power.
Apple condenses all this into just three words with a witty use of punctuation — all without seeming like they’re trying too hard.
14. Show and Tell
Not only does Apple use screenshots and sleek images of their products, they also use video to get visitors to imagine using the product themselves. Video compounds the power of the adage, “a picture is worth a thousand words” thousands of times over.
Research has found that product videos can increase conversions by up to 80%, and the shorter the video, the better.
The following video about iOS 10 from Apple is only less than 1 minute long but is packed with new and exciting information about the new iOS.
By demonstrating the product in action, visitors will be able to easily imagine using it themselves. This effectively acts as a shortcut towards a successful sale.
15. Antagonize the Competition to Make Your Product Shine
The iPhone’s biggest competitors are Google Nexus and Samsung Galaxy, fighting tooth and nail to steal Apple’s market share.
With such stiff competition, it sometimes pays to antagonize the biggest competitor by comparing the products — feature by feature, benefit by benefit — showing why your product is better than the competition.
There are a few ways to accomplish this:
- A comparison table with several competitor products can be helpful as long as it is objective.
- A more aggressive approach of systematically beating the living daylights out of a villain — real or manufactured — can be effective as a powerful contrast to your product’s features and benefits.
- A specific competitor isn’t always necessary. It can be well-known pain points such as red tape, inefficient bureaucracies, server outages and downtime, fad diets that don’t work, poor Western nutrition, etc…
The Bottom Line: Find a Strategy That Works Best For You
While it is true that a portion of Apple’s copywriting success can be attributed to their brand, the above principles of copywriting can be applicable to a small business, a startup, and even the individual blog or affiliate marketer.
Indeed, Apple can get away with getting cocky by telling people to purchase their products just because ‘Apple is awesome’. However, they did not get to be so successful with lousy copywriting skills.
The underlying copywriting techniques used are subtle, but if you know what to look for, you can see it in Apple’s copy. Once you see it in action, understand how and why it works, you can then begin applying these techniques yourself.
And now I’m going to take another look at that iPad…


Online slots have become a ubiquitous and thrilling form of entertainment in the digital age. These virtual one-armed bandits have transformed the traditional casino experience, allowing players to enjoy the excitement of spinning reels and chasing jackpots from the comfort of their own homes. In wd138 slot online this article, we delve into the fascinating world of online slots, exploring their evolution, features, and the reasons behind their immense popularity.
The Evolution of Online Slots:
The history of slot machines dates back to the late 19th century, but it wasn’t until the digital revolution that these iconic games made their way onto the internet. The first online slot, “Cash Splash,” was introduced in 1997 by Microgaming, marking the beginning of a new era for gambling enthusiasts.
Over the years, online slots have undergone significant advancements in terms of graphics, sound effects, and gameplay. Developers continually push the boundaries to create immersive and visually stunning games that capture the attention of players worldwide. From classic fruit machines to elaborate video slots with intricate storylines, the diversity of online slots caters to a wide range of preferences.
Features of Online Slots:
- Variety of Themes: Online slots come in a myriad of themes, ranging from ancient civilizations and mythology to movies and TV shows. This diversity ensures that players can find a slot game that aligns with their interests and preferences.
- Engaging Graphics and Sound Effects: High-quality graphics and immersive sound effects enhance the overall gaming experience. Advanced technology allows developers to create visually appealing and audibly satisfying slots that captivate players from the first spin.
- Bonus Features and Free Spins: Online slots are renowned for their enticing bonus features, including free spins, multipliers, and interactive mini-games. These elements not only add excitement to the gameplay but also provide opportunities for players to increase their winnings.
- Progressive Jackpots: Many online slots offer progressive jackpots, where a portion of each bet contributes to a growing prize pool. This creates the potential for life-changing payouts, adding an extra layer of thrill for players chasing the big win.
Popularity and Accessibility:
The accessibility of online slots is a key factor in their widespread popularity. Players can enjoy their favorite games at any time and from any location with an internet connection, eliminating the need to travel to physical casinos. The convenience of mobile compatibility further enhances accessibility, allowing users to spin the reels on their smartphones and tablets.
Moreover, online casinos often provide enticing bonuses and promotions, attracting new players and keeping existing ones engaged. The competitive nature of the online gaming industry ensures that players have access to a wide range of promotions, enhancing their overall gaming experience.
Online slots have undoubtedly revolutionized the way people experience casino games, offering a dynamic and engaging platform for players worldwide. The combination of evolving technology, captivating themes, and enticing features has contributed to the enduring popularity of online slots. As the industry continues to innovate, it’s clear that the digital adventure of spinning reels and chasing jackpots is here to stay, providing an exciting and accessible form of entertainment for gambling


April is a special month for pinhole photographers world wide. Every year since 2001 on the last Sunday of April pinhole pinhole photographers all over the world participate in this event organised by the Worldwide Pinhole Photography Day team.
Anyone can participate with images made by simple shoebox pinholes, digital body cap pinholes all the way to commercially available cameras like the ONDU. The only "rule" is that the image has to be made on that particular day scanned and uploaded to the WPPD website. This day unites pinhole photographers worldwide with workshops and events that are organised fort this particular day and bring the concept of pinhole to more and more people. To learn more about WPPD head over to their website and make sure to mark the day in your schedule!


The Importance of Social Media on Branding
Social media is moving out of its realm of leisure and becoming incredibly prevalent in today’s business world. Here are 5 reasons we have for why social media is important for branding.
With advertising being such a big aspect of branding and getting your company’s name out in the world, this tactic can sometimes rack up some bills. However, social media is free for the most part. Most platforms provide free services which allow for companies to receive a greater return on investment. In addition, social media is growing more and more each day with more traffic on the various platforms. With that being said, more people are finding companies and making connections through social media emphasizing its abilities to spread awareness to companies again.
Social media originally was used to share personal thoughts and memories with friends and family. Nevertheless, with the great expansion of all platforms, it has quickly become a form of sharing information with more than just close circles. Many users view companies with a heavy social media presence to be more personable – especially those who maintain consistent engagement with customers, as they seem to be more welcoming and relatable.
Enhanced SEO Rankings
SEO is very important to online business success yet, the requirements change frequently. Social media has increased in importance when it comes to SEO rankings. It is now becoming more crucial to share content on social media on a consistent basis to increase the brands rank on search engines.
Social media platforms have nailed catering content to their specific user. With Instagram for example, the explore page varies between users displaying different content based off of what the user tends to click on or interact with such as fashion or funny posts. Social media is keen on catering its content to users to ensure they are satisfied with what they see and to get a more personable experience. With that being said, having social media pages for your company can work to finding new customers with the nature of social media is spreading similar posts to users who they believe will take interest in the specific posts. Therefore, if someone is interested in posts like those found on your page, there is a higher chance that your page or posts will appear on their own explore page drawing interest.
We live in the day and age in which picking up the phone to call someone is not the preferred mode of communication. Younger generations are finding more comfort in communication that includes a screen in between the parties and short informal messages. With that being the case, many people find it easier and preferable to reach out to companies through their social media pages for inquiries rather than the slightly more extensive actions of emailing or calling.
With these 5 reasons in mind, we hope you understand the importance of social media marketing for companies. Nevertheless, it is still crucial to make your own decisions and understand your audience. Cater all of your advertising towards your specific demographic. Nevertheless, we hope you put more consideration into social media as a branding strategy and if so, follow us on our social media accounts!


It's not easy to lose weight. It seems even harder to talk about it. Even though it's everywhere on TV, even though there is a crisis in America, there is still a social stigma about weight. Now, imagine being an overweight teen today. It's even harder than before. Facebook & Twitter have made online bullying easier than before. More of our children are overweight than before. And despite the fact that there are more tools to help them than ever before, we still have a problem. How is is it best to discuss weight with your teenager?
A recent study that evaluated over 2,000 U.S. teens from ages 12 to 19, revealed that the teens who ate more fiber-rich foods, such as vegetables and whole grains, were less likely to have risk factors for diabetes and heart disease. This study was published in the Journal of the American Dietetic Association this month. The study is based on government data collected between 1999 and 2002 for the National Health and Nutrition Examination Survey.
They study also evaluated if the teens had three or more conditions that make up metabolic syndrome. Metabolic syndrome is not a disease. It is comprised of several risk factors (high blood pressure, elevated levels of sugar and fats in the blood, low levels of HDL or "good" cholesterol, and a large waistline) that place a person at risk for developing diabetes and heart disease.
Overall, about 6% of the teens had metabolic syndrome. Specifically, 9% of the teens that ate the least fiber had metabolic syndrome, whereas, only 3% of the teens who ate the most fiber had metabolic sydrome.
This means that in order to minimize the risk factors of metabolic syndrome, teens should try to eat a healthy diet with fiber rich foods, including fruits, vegetables, and whole grains.
For more info on a healthy diet, including fruits, vegetables, and whole grains, please go to https://www.choosemyplate.gov/.
This July, the National Restaurant Association partnered with Healthy Dining to form Kids LiveWell. This is a new program that highlights meals available at participating restaurants that are considered healthy meals for children. The healthy meals will have an apple icon next to the item, in order to alert parents to healthy meal options available for their children.
In order for a meal to be consider a healthy option in the program, it must contain:
* a beverage,
* 600 calories or less,
* less than 35% calories from fat,
* less than 10% calories from saturated fat,
* less than 0.5 grams trans fat, &
* less than 35% of calories from sugar, &
* less than 770 milligrams sodium.
Participation in the Kids LiveWell program is voluntary. Participating "inaugural" restaurants include Au Bon Pain, Bonefish Grill, Burger King, Burgerville, Carrabba's Italian Grill, Chevy's, Chili's Grill & Bar Restaurant, Corner Bakery Cafe, Cracker Barrel, Denny's, El Pollo Loco, Friendly's, IHOP, Joe's Crab Shack, Outback Steakhouse, Silver Diner, Sizzler, T-Bones Great American Eatery, & zpizza. The Healthy Dining company states more restaurants are expected to join with an expanding list of healthy dining options for children.
If you click the restaurant logos on the Healthy Dining website, the nutritional values of foods in the Kids LiveWell program are listed.
For more information on healthy dining options for kids and the Kids LiveWell program, go to Healthy Dining's website at www.healthydiningfinder.com/kidslivewell/index.


WALES — Whether it be spending four years on the Board of Selectmen, serving as the town’s dam inspector for two decades, sitting on the Lake George Study Committee, or working for 30 years to make sure school buses were safe for area kids – there are quite a few reasons why Wilfred “Bill” Anair Jr. was named the Wales Person of the Year at Tuesday night’s Board of Selectmen meeting.“
Bill is a stand up guy, always putting the town before himself,” said Selectman Michael Valanzola. “Bill never asks what is in it for him, but rather what can he do to help. He is a class act and I can think of no one more deserving.”
Anair accepted the David Worth Citizenship Award on Tuesday, which the town has bestowed upon its most community-minded citizens for the last five years. He also received congratulatory letters signed by U.S. Sen. Scott Brown, State Sen. Stephen Brewer, and State Rep. Todd Smola.“
Receiving this award is a huge honor for me,” Anair said. “I have lived in Wales for many years, and I’m always looking for ways to help out. This is a small town with a lot of good people who work hard, and I am honored to be recognized in this way.”
From left, Board of Selectmen Chairman Jeffrey Vannais, Bill Anair Jr., Selectman Michael Valanzola, and Selectman Michael Milanese.
Printed in the Southbridge Evening News on September 15, 2011
By Kevin Flanders


In his latest post John Gruber talks about the Apple Watch.
Now I’m all for gadgetry, and I am pre-ordering my watch, but what excites me most about this is the new communication features, and John hits the nail on the head with his description:
You’re 16. You’re in school. You’re sitting in class. You have a crush on another student — you’ve fallen hard. You can’t stop thinking about them. You suspect the feelings are mutual — but you don’t know. You’re afraid to just come right out and ask, verbally — afraid of the crushing weight of rejection. But you both wear an Apple Watch. So you take a flyer and send a few taps. And you wait. Nothing in response. Dammit. Why are you so stupid? Whoa — a few taps are sent in return, along with a hand-drawn smiley face. You send more taps. You receive more taps back. This is it. You send your heartbeat. It is racing, thumping. Your crush sends their heartbeat back.
You’re flirting. Not through words. Not through speech. Physically flirting, by touch. And you’re not even in the same classroom. Maybe you don’t even go to the same school.
I’m not saying digital touch is only for teenagers. I’m not saying it’s only for flirting. But the scenario above exemplifies the ways that digital touch opens the door to forms of remote communication that most of us haven’t ever considered. Non-verbal, non-visual, physical communication across any distance. This could be something big.
I am excited about being able to communicate in new ways with the people I care most about. After all, isn’t that the promise of the internet?


Exploring the Global Abaya Business: A Fashion Revolution”
In the world of fashion, the abaya has emerged as a symbol of elegance, modesty, and cultural diversity. With its origins deeply rooted in Islamic tradition, the abaya has transcended geographical boundaries and become a global fashion phenomenon.
Abayas are no longer confined to the Middle East; they’ve gained immense popularity worldwide. The global abaya business has evolved significantly in recent years, and in this blog post, we will explore the factors contributing to its rise.
1. Cultural Fusion: The abaya has seamlessly blended with various global fashion trends, allowing women from diverse backgrounds to embrace this modest garment while expressing their unique style.
2. Designer Abayas: Top designers across the world have recognized the allure of the abaya and have incorporated it into their collections. We delve into the haute couture abaya trend and the impact it has on the industry.
3. Online Marketplaces: The digital age has revolutionized the abaya market. We discuss how e-commerce platforms have made it easier for customers to access a wide variety of abayas from different regions.
4. Sustainability: Many abaya manufacturers are now focusing on sustainable practices. We highlight how eco-friendly abaya production is gaining momentum and why it matters.
5. Cultural Exchange: The global abaya business has paved the way for cultural exchange, allowing people to appreciate and understand diverse traditions and styles.
In a world where fashion trends come and go, the abaya stands as a testament to the enduring appeal of modest and timeless attire. As we explore the global abaya business, it’s clear that this elegant garment has a bright future ahead.


Every month or so, Opunake High School produces a page for the Coastal News.
On the right is a link to our most recent feature.
Just as the year was beginning to wind-up, news came through from the Taranaki Regional Council that together with the Opunake Loop Track committee, we had been announced as winners of the 2020 Environmental Education in Action award –
“The Opunake High School and the Opunake Loop Track Committee are leading players in a massive environmental restoration project encircling Ōpunake and involving scores of townsfolk of all ages. The popular walking and cycling Loop Trail has been extended into a complete circuit, with volunteers from many groups busy planting 3000 donated natives along its complete length. Their 10-year goal is 20,000 plants. Opunake High School students are building, and managing predator traps along its length of the track. The school’s also donated 300 plants, and students have cut donated carpet into squares for weed suppression. This multi-generational project deepens residents’ enjoyment of the environment and healthy living. It also reflects the High School’s status as a Silver Enviroschool with a strong focus on sustainability.”
The hard mahi that our students, led and role -modelled by the Sustainability Academy, has not gone unnoticed by the community. From the carpet cutting by Mr Skinner and Mr Hooper’s Outdoor Education Academy to the planting and setting up predator traps by the junior whanau mentor groups, the unpleasant job of checking and re-setting these traps by the junior trappers and the contribution by our Year 9 & 10 SciPla class for planting a significant amount of trees. Ka pai koutou!
This project has been a great demonstration of links between school and community as well as enhancing our local environment and ecosystems. 2021 will see more trees planted, more trapping, native bird counting and murals painted at the bridge underpasses. As the great David Attenborough recently said, we need to ‘re-wild’ our planet, and this we are doing in Opunake one tree, one trap, and one more dead rat at a time. Our DREAM is becoming DREAMS with a big ‘S’ for Sustainability.
Over the last couple of years the Pohutukawa Trophy lost a bit of its shine, thus in 2020 we made the big effort to restore the Mana of this illustrious award.
Aside from the big three events – Athletics, Swimming Sports and Cross Country, we were able to bring something different to the table this year – Four Square, the Puanga Games, Daffodil Day Dress-up and Arm Wrestling.
Each Hapu had its moment in the sun, Karo showed their smarts and swimming skills, Awhina were utterly dominant in the Netball, Rimu displayed their crafty side and Totara muscled up when it mattered.
The Volleyball in Term 4 was probably the best event of the year, with all four Hapu a chance to win into the last round of games, with Rimu taking out the title in a gripping last match.
At the end of the day, when it was all said and done, and after much banter and other sporting cliche’s, it couldn’t be denied that one Hapu was just that little bit better so…
Congratulations Totara – Pohutukawa Trophy Winners 2020
It’s the last period of March 23rd 2020, a time and date that will forever come to mind at the mention of the Coronavirus. It was the last period as I jostled through the tumultuous congregation of pupils outside Room 11. Jacinda just had announced the closure of all schools and non-essential businesses, as we prepared to transition to Alert Level 4. Coming home that afternoon, much like many of my peers, the sense of uncertainty was overwhelming and for the following days, grey clouds hovered. I remember feeling this profound sense of anxiety and panic.
By this point, Covid-19 had devastated millions across the globe and continued to do so within New Zealand with an increasing number of cases as the days progressed. Covid-19 posed many challenges as we were forced to swiftly adapt to self-isolation and social distancing guidelines, correspondence learning and the general disruption that was caused.
Two thousand and twenty described in a few words is awkwardly avoiding people in the streets, cancelling plans, missing the crew, bubbles, clusters, new normals, staying home and flattening the curve.
As a Year 11 student and in my second year of NCEA, there was more than enough work to keep me occupied. Learning at home definitely posed its fair few challenges but also allowed me as a student to complete my work without distractions, to ease the burden of heavy work loads at NCEA Level 2, take time for myself and see my peers and teachers in a new light.
A highlight for me was those 12CHEM zoom calls with Mr Blackstock almost daily and I believe that a massive thank you to all of the staff is needed for their continued support through these unprecedented, chaotic and uncertain times. Our new, monotonous lives seemed a little brighter knowing that we are not alone in this war against the invisible enemy. Coming out of lockdown, it’s fair to say that we all have a much greater appreciation for the little things in life, as cliche as that may sound. It has taught us to be grateful for our whanau and friends, to adapt, it has given us the opportunity to learn more about ourselves and how we work best when it comes down to it and ultimately, although we continue to social distance, we are closer than ever, as a school, a community and a nation; something that should not be scoffed at.
Since coming out of lockdown, students and teachers alike have worked incredibly hard to achieve their goals, to rekindle relationships and make the most of the remaining 2020 year. Our second outbreak, where the majority of New Zealand entered Alert Level Two, saw the cancellation of many sports and cultural events once again. Another blow to all but once more, we bounced back, we succeeded and we came out stronger than ever. Not long ago, I came across this quote, a powerful message that sums up my experience as a student through Covid-19.
“Resilience is accepting your new reality, even if it’s less good than the one you had before. You can fight it, you can do nothing but scream about what you’ve lost, or you can accept that and try to put together something that’s good.” – Elizabeth Edwards
A massive pat on the back to all students and staff, for their resilience is needed as we come to the conclusion of a ‘whirlwind year’ and let us hope that two thousand and twenty-one is a little less chaotic.
From me to you, Noho ora mai.
On Tuesday 2nd July, Hellen Burley pulled up in our carpark and proceeded to walk into Whaea Kerry Walsh’ Alternative Education room carrying several bags.
In those bags were over 100 ball gowns, and not just gowns from the 80’s. Brand. New. Ball. Gowns! And most with the price tag still attached.
Hellen – whose her son, Daniel is in Year 13 – has donated these to our kura, so that no young lady wishing to attend this years ball (or next year, or the one after that etc) has to go without!
But that wasn’t the end of her generosity, she then took half-a-dozen girls of the ball committee down to the salon, and booked not one, not two, not three, but 21!!! appointments for our girls to get their glam on for the ball, she has also sorted make-up as well!
This amazingly generous act of kindness has been picked up by media across the country, going to print in the Coastal News, the Taranaki Daily News and online at the Taranaki Community News and on Stuff.
Words can’t express how grateful the school and our senior girls are towards Hellen’s generosity, the 2019 Ball might just be the best ever!
Opunake High School, together with Sandfords Event Centre was privileged to host the 2019 Nga Manu Korero and Pae Rangatahi speech and kapahaka regional competitions at the end of June.
For our rangatahi this was a fantastic opportunity to stand in front of their peers and represent their culture. For Thomas Tito, his opportunity to speak in the junior section was the culmination of several months preparation (check out Tom’s account under student achievement). In the Pae Rangatahi section, the members of our own Te Roopu Kapahaka o Te Haumoana joined with students from Stratford High as one group, unfortunately, illness in the week leading up to the competition left us light on numbers, however those who were able to perform delivered a mighty account of themselves, and should feel full of pride in their achievement.
For more images, check out the albums on our Facebook page.


As the creator and producer of the heartfelt film “Hachi: A Dog’s Tale”, Vicki’s mission is to promote compassion for our cherished animal friends while learning from them too.
With the growing Hachi fan base after the film premiered, Vicki launched her blog to answer the many requests, from around the world, for information on the film, the dog stars, the story of the original Hachiko of Japan and much more. Many simply wanted to share the deep impact the film left on them, and the lessons inspired through the Joys of Hachi.
Vicki’s hope is that you too will discover the deep sense of well-being that a friendship with a dog is able to create.
Be Happy. Be Hachi.


TED is a fantastic brand, institution and method for sharing ideas. Naturally, we were excited to produce the audio/visual live event for TEDxLa Jolla on April 12, 2014.
The event was put on by Amanda and Mitch Thrower on a beautiful rooftop deck over looking the La Jolla Cove.
If you’re familiar with any TED or TEDx event, they’re mostly held indoors. This was a problem and an opportunity for us. TED has strict brand standards to follow as guidelines, meaning we had to work within a set of preconceived lighting and video requirements. Brand guidelines are great, they make your job easier as it takes out some of the guess work, and you have the confidence that it will look great, and consistent to all other TED events.
The challenge for us was that most TEDx events are held indoors. Herein lies the opportunity for us to do something unique, stand out and take advantage of the gorgeous view we had as a backdrop. We would have to deal with weather, sun, sunset and nighttime exteriors. La Jolla is notorious for marine layers being that it sits practically on the water. During sunset, our speakers would be facing directly into the sun- great for the audience and cameras as it produces great lighting from our vantage point. But, this can be tricky for the speakers and we really didn’t want them squinting or wearing sunglasses as that would take away from the connection we receive from them. The day, of course, had a hefty marine layer and an ocean breeze, making it kinda chilly on a rooftop. We had heaters on standby and scouted out the placement of each as to not interfere with the camera location.
When nightfall came, we turned on the lights and lit it up in beautiful TED fashion. Being California and outside, we had to light the palm trees across the way, of course. The event went on without a hitch thanks to our experienced, tried and true producers, Mitch and Amanda Thrower.
We used a standard DMX LED lighting, these are great because they have fantastic range in color, produce no heat and are light on the power consumption. For the cameras, we chose Canon C100s and output via HDMI. The nice thing about HDMI cables is that the video and audio feed travel over one cable, but the range isn’t that long. So, we attached the HDMI to a BlackMagic converter to SDI. SDI has a much longer range and these plugged directly into our video switcher – the BlackMagic ATEM TV Studio. We actually ran the mic inputs from our presenters into our A-camera and used the camera to output audio into our board for the lifestream and recording.


Ray Stevenson, the beloved character actor renowned for his captivating performances in the acclaimed television series Rome and his memorable appearances throughout the Thor franchise, passed away at the age of 58. The news of his untimely demise comes as a profound shock, particularly in light of his larger than life presence at Star Wars Celebration earlier this year. The cause of his death remains undisclosed, adding to the air of mystery surrounding his passing. Stevenson’s talent and on-screen charisma captivated audiences worldwide, leaving an indelible mark on the world of entertainment. His absence will be deeply felt by fans and colleagues alike, as they remember him as a true icon of the industry.
While Ray Stevenson’s talent and charisma shone on the silver screen, it was his unforgettable portrayal of Titus Pollo in HBO and BBC’s Rome that truly left a lasting impact. This underrated series chronicled the lives of Titus and his comrade Lucius Vorenus (played by Kevin McKidd), two soldiers navigating the intricate tapestry of the Roman Empire. Stevenson’s presence on television was marked by numerous notable roles, such as lending his voice to the animated Star Wars series as Gar Saxon, and making memorable appearances on popular shows like The Walking Dead. His television career flourished, showcasing his versatility and contributing to his well-deserved acclaim as a talented actor.
He displayed an unwavering commitment to his craft and continued to take on new and exciting projects. Recently, he made a remarkable foray into Indian cinema with his debut in the Tollywood blockbuster RRR, where he portrayed a formidable antagonist opposite N. T. Rama Rao Jr. and Ram Charan’s historical heroes.
While Star Wars enthusiasts eagerly anticipated his appearance in the upcoming series Ahsoka, Stevenson himself expressed genuine awe at being part of the production. In an interview with Collider during Star Wars Celebration, he shared his excitement and hinted at the conflicts his character would engage in, not only with Rosario Dawson’s titular character but also with the formidable General Thrawn. Although his posthumous appearance in the series this summer will be one of his final on-screen performances, it will undoubtedly leave a lasting impression on audiences. Ray Stevenson’s enduring presence and talent will be deeply missed in the world of entertainment.


According to the chief product officer at Evolution Tod Haushalter, one of the leading software providers for online casinos, the development of artificial intelligence is bound to affect the production of casino games in the future, boosting the production of slots in particular.
Haushalter spoke at a recent industry event in Malta, where he commented on the different opportunities that AI provides, noting that Evolution’s department for slot development already experimented with the use of artificial intelligence.
Experimenting with AI in Slot Production
According to him, Evolution’s development team used a well-known AI program called Midjourney to create a majority of the artwork for one of their new games. To be exact, AI did 80% of the artwork for the game.
Midjourney, just like other similar AI tools, uses prompts to create content. In this particular case, the prompts are visual images, as well as custom artwork. As Haushalter explained, Evolution’s development team took the images that AI produced and edited them to make them more suitable for their new game.
The CPO believes that AI has plenty to offer to the gambling industry, noting that the use of AI in content production especially makes sense for smaller studios since they might otherwise struggle to produce enough games to compete with large studios. Still, Haushalter noted that big studios can also benefit from artificial intelligence.
Exciting Future in Gaming Industry and Slot Production
While Haushalter is excited about AI in the gaming industry, he also believes that the future of slots is very exciting and full of potential, even without the use of artificial intelligence. Today, even a small startup is able to produce slots, which is great for the industry since it brings new, fresh ideas and boosts creativity all around.
The same can’t be said for live casino games, which have higher requirements, like huge investments and greater organisational efforts so that part of the industry is still hard for new companies to break into.
However, Haushalter also noted that even slot production is very competitive today and that even the biggest companies have to remain diligent at all times or they can quickly be outmatched.
Online Slots to Get Into Land-Based Casinos?
While the trend in the iGaming industry is for brick-and-mortar casino games to make their way online, Haushalter believes that we will see more online casino games moving into land-based casinos in the future.
In any case, the CPO is excited about the possibilities presented by the mixing of traditional casino games and the iGaming industry and sees this as a perfect opportunity for software developers to innovate.
Evolution Continues to Grow
As one of the key players in the software production industry for online casinos, Evolution continues to grow and innovate. The company had a very interesting month in May when they signed a few new deals with major gambling firms, such as REEVO and Caesars Digital.
Evolution also expanded on its existing partnership with Galaxy Gaming.


There are 7 million Hispanic households in our footprint. Spanish is today and will continue to be one of our key strategic pillars as the language has become the predominant non-English language in the United States, spoken by nearly 40 million people. Soccer is a passion for Hispanics. To this day, they remain the most engaged viewer of the soccer championship. Over 32 million Hispanics tuned into the 2014 soccer games and watched an average of 937 minutes, that's 80% of Hispanic households. Comcast is the nation's largest cable provider of Spanish-language programming and we offer more than 60 Spanish-language channels.
The X1 soccer games experience is another example of how Comcast is leveraging the power of X1 to create technologically-advanced sports-viewing experiences that are simple, immersive and personalized. Since the Rio Olympics in 2016, we’ve been using marquis sporting events like the Olympics and soccer games to showcase different features of the X1 platform can come together to deliver a viewing experience unlike anything else out there today.
1. Sports app with real time scores and stats
2.The ability to call up a range of sports-related information, stats schedules and more with the voice remote voice
3. Integrated live, on demand and web content into one on demand destination
The Xfinity Stream app offers soccer championships action on the go, via on desktop web at xfinity.com/tv or on the Xfinity Stream mobile app. Customers can stream matches live from Telemundo, Universo, FOX, and FS1, catch up with full-event replays and highlights On Demand or watch pre-game predictions and post-game analysis from the palms of their hand.
X1 customers can dive deeper into the soccer championships content they care about most with the X1 Sports App. The app allows customers to easily record, watch and catch up on all the action, while also accessing plenty of statistical information – all on the same screen as the game. Whether it’s pre-game team and player comparisons, in-progress scores or post-match highlights, the X1 Sports App has soccer fans covered.


The culmination of the Four Elements Festival is on Sunday 24 March from 2.30pm at Bungendore Primary School.
It’s a terrific mix of music and dance performances from local, interstate and international artists and will bear testament to the strength and vigour of the regional arts scene. With so many exciting artistic exchanges happening over the last 10 days at Mirramu this afternoon will be a great chance to both relax and gather inspiration for future work.
Starting with performances from local school children and finishing with the big sounds of The Blamey Street Band led by Ian McLean, Gathering Storm takes its audience on a musical and dance odyssey which will stir the imagination and delight the senses.
The concert stretches over 5 hours so do bring some snacks and drinks to keep you going. There will be lots to watch but also the chance to get up and dance some salsa, Maypole and swing.


You hear them on the radio and you see them on TV every day, they come in all kinds of genres and their songs are very catchy, the perfect mix to make a lot of money in the music industry. These artists of pop, rap, rock, and others, have positioned themselves as the richest singers that everyone envies, not so much for their talent, but for the amount of money they can generate. Using data provided by the specialized magazine Forbes, published in its annual “Celebrity 100” special, this list was compiled.
Taylor Swift: As we have said before, nothing can beat the Swift, and her coronation as the absolute queen of this Forbes list proves it. With an estimated income of 185 million dollars during the last 12 months, the ‘ME!’ singer has made it clear that she does not need her old record label to continue producing hits and, consequently, money 💰.
Kanye West: It is very likely that this has caused a serious wound in the high ego of the rapper, who cannot be classified precisely as a fan of Taylor Swift. West ranks second in this top 10 of the world’s richest singers, with a total of $ 150 million raised over the past year, though her income comes largely from her athletic shoe company and her partnership with Adidas.
Ed Sheeran: The 28-year-old English singer is in third place on this list, with a profit of $ 110 million. And we are sure that the best is yet to come, because the winner of the Grammy as ‘Best Pop Vocal Album’ of 2018 will be releasing this Friday, July 12, his new album full of impressive collaborations entitled ‘No. 6 Collaborations Project ’.
The Eagles: An income of 100 million dollars has placed the iconic band in this place of the list, raised thanks to its most recent tour ‘An Evening With The Eagles’, which marked the return of the group to the stage after the unfortunate death of its vocalist and one of its founders, Glenn Frey, in 2016.
Elton John: Also known as the “Rocket Man,” the 72-year-old renowned artist remains highly productive despite being in the final phase of his singing career. During the last 12 months and after 101 presentations -so far- of his ‘Farewell Yellow Brick Road Tour’, John has managed to collect a not inconsiderable figure of 84 million dollars, and his farewell tour continues until 2021 or 2022 due to Covid-19.
Jay-Z: Beyoncé’s husband and one of the richest singers in the world, Jay-Z can’t say he’s doing bad. With a profit of 81 million dollars in one year, the co-star of the “On The Road II” tour manages to make this list to show that The Carters dominate the world.
Beyoncé Knowles: Need I say more? Family that makes it to the list of top paid celebrities united, stays together. With the same amount of income as her husband, and after a world tour together, the launch of ‘Ivy Park’, her line of sneakers in partnership with Adidas and her ‘Homecoming’ in the form of a surprise album and documentary for Netflix, the admired Queen Bey managed to add $ 81 million to her estate.
Drake: The 32-year-old Hip-Hop singer made a not inconsiderable $ 75 million in the past 12 months, after taking first place on the Billboard 200 charts with the debut of his double album ‘Scorpion’, in July 2018.
Sean Combs: Also known as Diddy, the rapper, producer and businessman has managed to build an empire in the world of liquors, added to his income from the catalog of his label ‘Bad Boys’ through streaming services, which It has generated a profit of 70 million dollars in the last year.
Metallica: The immortal rock band 🎸 managed to break through to this top 10 with about $ 68.5 million. Since launching their WorldWired Tour in 2016, the group has grossed a total of $ 250 million at the box office.


Welcome to our weekly showcase featuring a curated selection of valuable resources shared by our community. We explore various topics, including professional development, diversity, equity, and mentorship. We enjoy sharing these resources and hope they will benefit you as much as they have benefitted us.
Navigating the job search journey can be challenging, especially when faced with the inevitable sting of rejection. In this blog post, we explore the art of turning job rejections into golden opportunities. Acknowledge the initial disappointment but don't let it define you – your worth goes beyond a rejection email. Seek constructive feedback to gain valuable insights, and embrace resilience as a tool for learning and growth. Reframe rejections as redirections toward a better fit, maintaining a positive mindset with affirmations and visualization techniques. With the right mindset, setbacks can become powerful stepping stones on the path to success, leading you to a job that aligns perfectly with your skills and aspirations.
Embark on a journey of transformative communication with Julian Treasure, a distinguished sound expert, as he unveils the secrets of powerful speaking in his compelling TED talk. Ever felt like your words are lost in the wind? Julian shares invaluable vocal exercises and empathetic speaking tips that could redefine the way you connect with others. Join us in exploring the art of captivating communication, honing skills that not only make you heard but also create a world where every word contributes to a more beautiful tapestry of understanding.
This fantastic video by Carina will be a game-changer in your job search journey. She dives into the art of using ChatGPT to tailor your resume - it's a must-see! Carina masterfully demonstrates how to leverage this powerful tool to create resumes that stand out from the crowd. Whether you're a seasoned professional or just starting your career, this video is a valuable resource that can elevate your resume crafting skills. Don't miss out! Check it out now and take a step closer to your dream job!
For more helpful videos like this, don't forget to check out the rest of our YouTube channel!
The journey of job hunting can be a rollercoaster of emotions, and sometimes, it feels like the pursuit of our dream job is the key to lasting happiness. However, Dan Gilbert, the brilliant mind behind "Stumbling on Happiness," invites us to challenge this notion. In his captivating TED talk, Gilbert unravels the mystery of our "psychological immune system" — a fascinating concept that suggests our capacity for genuine happiness isn't solely dependent on checking off every item on our career wishlist. Instead, it's about embracing the unexpected turns and uncharted paths. Get ready to be inspired and equipped with a fresh perspective on the pursuit of professional fulfillment.
In the latest episode of Building Biotechs: A Podcast by Recruitomics Consulting, we have the pleasure of hosting Balaji Vasudevan, the Agrobioscience Chief Scientist at UM6P Ventures. Together, we delve into the dynamic landscape of AgTech and Agri-FoodTech, exploring the current challenges and abundant opportunities within the industry. Balaji sheds light on the paramount significance of sustainable agriculture and how innovative technologies are poised to revolutionize global food production. This insightful discussion unveils the key trends and advancements that could shape the future of agriculture. Tune in and cultivate your knowledge in the ever-evolving world of AgTech!
Thanks for reading! If you have any interesting resources we should share in our next roundup, let us know at [email protected].


Last Saturday night at the terrace of Case Park, which overlooks the confluence of the Kansas and Missouri rivers, an unusual drama unfolded. A young Black woman helped free an older Black man from a white cloth covering his entire body. As she finished, she called out in concern to a young Black man lying motionless on the nearby concrete. “Hey man!” she yelled, running over to help him to his feet. Moments later, the three individuals stood alongside each other in a line, feet planted wide and arms extended in unified motion as they began to dance.
These events were the opening sequence to “NOT 4 SALE,” a debut dance performance by choreographer Tyrone Aiken, featuring himself and dancers Latra Wilson and Winston Dynamite Brown. An audience of several dozen people sat along the walls or stood on the periphery, all of them wearing masks. Dogwalkers paused to stop and watch as well. This wasn’t the usual venue for a dance event, but the setting was chosen with a purpose.
Only a week earlier, the park’s plaque commemorating the 1882 lynching of Levi Harrington had been torn off its stand and thrown off the cliff, an act of vandalism that, for all its pettiness, still resonated with hate. While such actions can not be undone, they can be met with more constructive and imaginative reactions, such as Aiken and company’s evening ritual of art, music, poetry, and dance.
The event started at exactly 8:01, signifying the exact time a Minneapolis police officer first began kneeling on the back of George Floyd’s neck. “7 Seconds,” a musical piece by Ryuichi Sakamoto featuring spoken word poetry by Latasha Natasha Diggs, set a funky but serious tone, with lyrics about injustice flowing over an ominous rhythmic bounce. The spiritual jazz strains of “Olokun” by Dianne Reeves complemented the beauty of the panoramic sunset scene.
The dance itself featured a fluid, athletic interplay between the dancers. But their facial and physical expressions contained a tension and hardness not normally seen in most concert halls or even street dance events. As one dancer fell to the concrete, another would rush over to help, then suddenly pull away, as the tandem steps of the opening movements turned into a series of interrelated but mostly individual struggles. The dancers never lost their poise and grace, but they seemed to be dancing through pain, like actors in a pantomimed Greek tragedy.
The music transitioned to a poem by poet and educator Sheri Purpose Hall. Each line began with the words “that ass,” with rapid-fire lines of verse addressing the contradictory experiences of glorification, objectification, and subjugation of Black bodies in America. During the poem, the dancers’ movements exuded a mocking sexuality as they ran their hands along their backsides, seducing and then scorning the audience’s attention with swiftly turned backs and disgusted expressions.
The poem, too, was powerful. It was the kind of poem that reminds you what real poetry is and what real poetry can do — how it can move, awaken, teach. Once the video of the performance and the full audio of that poem is available, we will make sure to link to it here.
After the poem and the dance ended, Aiken read a short statement about the piece and its depiction of the “Black ass experience” in America, part of his graduate thesis in dance at Hollins University. Aiken, an artistic officer at Kansas City Friends of Alvin Ailey, talked about growing up as a Black man in America, how from the age of 5 it is something he has been reminded of daily. Even the compliments people paid to him while growing up often seemed designed to denigrate Black people in general. He talked about the importance of community, a notable statement at a time when political and social conversations are fracturing people across the country, and even in the local arts scene.
Another question came from a young boy who wanted to know why there were “so many bad words” in the performance’s soundtrack.
“Well, because I’m angry right now,” Aiken explained after a short laugh. “The more I discover, the more I find out, I’m angry, and I want you to know that I’m angry. And when you’re angry, sometimes you use language that you wouldn’t otherwise.”
Aiken said that he wishes some of the things he has learned in his graduate research were taught to children in grade school. He cited the plantations that existed in our city, commemorated as historical sites without their full history being discussed. For example, the Wornall House has a plaque saying that it was a farm, but it leaves out the fact that slaves were the ones who helped produce the family’s wealth. A plantation near Troost Lake had dozens of slaves as well.
Until we teach our children the basic facts of inequality in our history, Aiken explained, we’ll never really understand why such disparities and inequalities still persist today. And if we want to address racism in America, we need to dismantle and change the systems in place that uphold it. But even when those disparities are acknowledged, sharing power is not something that comes naturally to us in America.
Glenn North, a Kansas City poet and liaison for the Community Remembrance Project, thanked Tyrone for the performance, pointing out that while the people who vandalized the Andrew Jackson statue in front of the Jackson County courthouse were already in custody, there were still no leads in the vandalizing of the plaque at Case Park.
For some, responding to the recent murders of George Floyd, Ahmaud Arbery and Breonna Taylor with works of art rather may seem like a curious choice. But Aiken — whose involvement in the arts encompasses a wide range of organizations and performances — suggested that art contains a potential for communication that concrete speech may lack.
“When we are dealing with art, there is the ability to interpret, to inform, to re-imagine and to discover,” he said. “Art has a great place in any society, in any culture, to develop and understand solutions to real problems.”
For this audience member, “I AM NOT 4 SALE” reaffirmed that message. People can very quickly read an article, hear a speech, or listen to an interview, almost automatically accepting or rejecting its message depending on whether it fits into their existing worldview. We internalize the intellectual arguments and then go about our business.
But walking past a city park at sunset and seeing the anger and pain in a dancer’s eyes while a spoken word piece plays in the background — that kind of experience grabs your attention, stays with you, makes you want to dig deeper into the reasons it was composed. It brings you closer to the heart of someone else’s experience and allows you a glimpse of their personal anger, pain, and fear, and possibly a glimmer of their hopes and dreams as well.
An audience member asked Aiken if he felt hopeful about what was happening in America right now. The question reminded me of the recent NPR interview with Kansas City Mayor Quinton Lucas, who said that America has broken his heart too many times for him to remain hopeful.
Aiken had a similar reply, explaining that he has already experienced moments like this in his lifetime and found that little changes. “I am hopeful. But this is 400 years,” he said, gesturing at the plaque and the divided city around us. “I’m tired of waiting.”
* * *
text and photos by Lucas Wetzel


Forty percent of companies will not survive the next 10 years, predicts Cisco Systems CEO, John Chambers. It is safe to regard his claim as realistic, especially since the disruptive force of change is constantly on the increase. The music and travel industries have already faced it, and now it threatens many other fields: the digital revolution. Next in line are the financial services, trade, health care and industrial sectors. Not one company in these sectors should assume that their current business model will still be successful in 5 or 10 years’ time. The pressure to change is likely to increase, which will present entrepreneurs and CEOs with yet greater challenges – the Internet of Things, Big Data and augmented reality are just a few catchwords.
Some businesses are navigating this challenging environment very elegantly indeed. Tesla, for example, became one of the highest-valued car brands in the premium segment over just a few years. After only 12 years as a company, Tesla has a market value of around CHF 30 billion. For comparison, Audi is worth approximately the same amount, despite having been in the market 34 years longer than Tesla. Uber has established a company value of some CHF 50 billion in just six years. According to current estimates, after seven years of operation, Airbnb is valued at around CHF 25 billion, placing it not far behind Hilton, the largest hotel chain in the world. Seemingly effortlessly, these companies have established themselves as the strongest brands in the world, setting an example of how to future-proof brand management in the digital world.
What do Tesla and co. do differently from traditional companies? A comparison sheds light on some fundamental differences:


The Pinnacle Growlers will represent Newfoundland and Labrador at the U18 Major Atlantics.
The Growlers captured the league title in 6 games, topping the Tri Pen Osprey 4 games to 2 in the championship series. They finished off the series on home ice at DF Barnes Arena, winning 4-1 in the final game.
The Growlers' Reegan Hiscock was named Top Playoff Performer, winning the President's Trophy. Hiscock led the NL Playoffs in goals with 12, and finished tied for the lead in points with 15.
With the win, the Growlers complete the field for the Atlantic Championships. They join the Charlottetown Bulk Carriers Knights, Halifax McDonalds, Moncton Rallye Motors Nissan Flyers, and the host East Coast Blizzard. The Atlantic winner will advance to the national Telus Cup Championship, May 16-22 in Okotoks, AB.


जर्मनी के 'श्वेतरे' शहर में आयोजित कार्यक्रम की रिपोर्ट जर्मन जर्नल में ।
(जर्मन रिपोर्ट का अंग्रेजी अनुवाद: योहान्नेस लापिंग)
The future of Indian Adivasis presented in a literary form
By Theodor Rathgeber
During its annual meeting at Protestant Academy Villigst, 27 –29 May 2016, the India Literarure Forum focused on Adivasi literature. Through cooperation with Adivasi Koordination in Germany, a poet and a publisher were invited for this meeting. It turned out as a memorable meeting.
Literature by, with and on Adivasis can be quite a complex issue, provoking a lot of discussions. Language being a central tool, hardly any of the indigenous languages of India is known beyond the local sphere. Or even when, like in the case of Santali, there might be five different scripts in which it is used. What to do then? Read out in public the scripted texts!
Jacinta Kerketta, belonging to the Oraon community of Jharkhand, read from her poetry book “Glut”, which was published in this May by Draupadi Publishing, Heidelberg. After a considerably long period of almost exclusively oral tradition, she now comes as one of the few persons of literature among the Adivasis who stepped into modernity, using Facebook, making her own blog, and now having published her first book. Indigenous peoples of India count between 80 and 90 millions. As Jacinta Kerketta would not have reached out to as many in her mother tongue Oraon, she chose her second major language Hindi to get attention beyond her local spheres. The quality of her poems proves that this was the right decision. Participants in the literature meeting listened with rapt attention to her extraordinary, visual poetic expressions about Adivasi lives. Her imagery carries ideas about Adivasi lifestyles in harmony with nature, and at the same time its destruction in consequence of ruthless exploitation of natural resources by outsiders. There is no romanticizing of resistance, and even distortions and violence in Adivasi households are not left out. But every now and then, there are signals of hope in her poems. Jacinta Kerkettas poetry proves deep understanding and reflection and a powerful representation of the various issues, as in the Indian context one would hardly expect from such a young person. This is why she wanted her photo to be printed in the book.
Here poetry book was also published in English by Ruby Hembrom, belonging to the Santal community (counting alone about eight million). Her publishing house is named “adivaani” (“voice of the first”) and was founded in 2012. Its focus is on literary documentation and publication of the Adivasis, in order to show and prove their creative potential – against all traditional stereotypes. Everyday life in India is full of such preconceived notion, as she told in one episode of her publishing life: When contacting a printer for getting a manuscript printed with a black cover, the printer was surprised and mentioned that black might be too difficult a colour for indigenous peoples. Why not better take something beautifully coloured?
Both guests were received with great interest and given vivid applause on several occasions.


SARASOTA (WWSB) – The Florida Senate passed a bill on Wednesday that would shield from disclosure photos and recordings that depict the killing of victims of mass violence.
This action comes a little more than a year after the massacre at Marjory Stoneman Douglas High School in In Parkland FL. Senators voted 40 to zero to approve the bill, which defines a mass violence event as involving the deaths of three or more people, not including perpetrators.
It would create a public-records exemption for photos, video and audio recordings in such situations and State Senator Tom Lee is the bill sponsor.
“There are a lot of people who are appalled at the attempts by a lot of people to get access to this information to use it for commercial purposes or for nefarious purposes, and the impact it has on victims,” Lee said.
The bill cites the mass shooting in February 2018 that killed 17 people at Marjory Stoneman Douglas High School and mass shootings in recent years at Pulse nightclub in Orlando and at the Fort Lauderdale-Hollywood International Airport. A similar House bill has cleared committees and is available to be considered by the full chamber.


Diana Spencer, Princess of Wales, was known as the “People’s Princess”. She influenced the United Kingdom’s current royal family of Windsor and helped modernize the monarchy. Princess Diana led what seemed like a storybook life. Her devotion to her young sons was legendary. But all was not as it appeared. While known as a fierce trailblazer, advocate for the underserved, and style icon, Diana was emotionally fragile. This contradiction endeared her to women everywhere. Diana’s death at age 36 is a mournful touchstone for our era.