Clinical trial NCT06358144: Cannabis Edibles Packaging Imagery Experiment
Official title: The Impact of Cannabis Edibles Packaging Descriptors on Consumer Appeal, Harm Perceptions and Willingness to Try: Packaging Imagery Experiment
Study type: INTERVENTIONAL
Overall status: COMPLETED
Phase: NA
Conditions: Cannabis Use
Keywords: Tetrahydrocannabinol (THC)
cannabis edibles
Product packaging
Lead sponsor: Wake Forest University Health Sciences
Sponsor class: OTHER
Collaborators: name: National Institute on Drug Abuse (NIDA)
First posted: 2024-04-10
Enrollment: 1260
Sex: ALL
Minimum age (years): 18
Maximum age (years): 65
Standard ages: ADULT
OLDER_ADULT
Accepts healthy volunteers: yes
Allocation: RANDOMIZED
Intervention model: PARALLEL
Intervention model description: Participants will complete a 15-minute online survey, where they will be randomized to one of five conditions: four intervention conditions with a different image on the package and one without any imagery.
Primary purpose: PREVENTION

Brief summary: The purpose of this study is to assess differences in perceptions of product appeal, harm, and subsequent willingness to try cannabis edibles products with/without packaging imagery.

Detailed description: Cannabis edibles are rapidly leading the legal recreational cannabis market. Cannabis edibles present health harms that are not typical of smoked marijuana, including accidental overconsumption of high levels of Tetrahydrocannabinol (THC) . Product packaging plays an important role in influencing perceptions of a product's appeal and potential harm. This experiment will assign participants to view real cannabis edibles packaging edited with one of four images commonly found on real cannabis edibles products, and ask a series of questions to assess perceptions of product appeal and harm. One group of participants will serve as the control and will see the same cannabis edibles packaging without any imagery.

Eligibility criteria: Inclusion Criteria:

* US resident
* Aged 18-65, inclusive
* Up to 13% of participants will be those who identify as Black/African American
* Up to 16% of participants will be those who identify as Hispanic
* Approximately 50% of participants will be past year cannabis users
* Was not a participant on the anteceding experiment, Cannabis Edibles Packaging Descriptors Experiment

Exclusion Criteria:

* Does not currently reside in the United States
* Younger than 18 or older than 65
* Does not provide information regarding history of cannabis use
* Otherwise eligible but demographic and/or user group quotas have been met
* Was a participant on the anteceding experiment, Cannabis Edibles Packaging Descriptors Experiment

Primary outcomes:
measure: Product Appeal Scoring
timeFrame: After exposure to product packaging - up to 1 min
measure: Package Appeal Scoring
timeFrame: After exposure to product packaging - up to 1 min
measure: Product Harm Perceptions (Absolute) Scoring
timeFrame: After exposure to product packaging - up to 1 min
measure: Package Harm Perceptions (Absolute) Scoring
timeFrame: After exposure to product packaging - up to 1 min
measure: Willingness to Try Free Sample Scoring
timeFrame: After exposure to product packaging - up to 1 min
measure: Willingness to Try Product Scoring
timeFrame: After exposure to product packaging - up to 1 min
Secondary outcomes:
measure: Appeal to Children Scoring
timeFrame: After exposure to product packaging - up to 1 min
measure: Harm Perceptions (Relative) Scoring
timeFrame: After exposure to product packaging - up to 1 min
Other outcomes:
measure: Perception of Quality Scoring
timeFrame: After exposure to product packaging - up to 1 min
measure: Perception of Good Taste Scoring
timeFrame: After exposure to product packaging - up to 1 min
measure: Perception of Healthfulness of Product Scoring
timeFrame: After exposure to product packaging - up to 1 min
Locations:
city: Winston-Salem
country: United States
facility: Wake Forest University Health Sciences
state: North Carolina
Study officials:
affiliation: Wake Forest University Health Sciences
name: Beth Reboussin, PhD
role: PRINCIPAL_INVESTIGATOR
References: