Clinical trial NCT04464928: Pacific Northwest Female Urinary Incontinence Treatment Digital Awareness Project
Official title: Using Digital Media to Increase Population Knowledge of Urinary Incontinence Treatment Project
Study type: OBSERVATIONAL
Overall status: COMPLETED
Conditions: Urinary Incontinence
Keywords: female
advertising
urinary incontinence
social media
search engine
internet
quality of life
feasibility studies
Lead sponsor: Oregon Health and Science University
Sponsor class: OTHER
First posted: 2020-07-09
Enrollment: 119
Sex: ALL
Standard ages: CHILD
ADULT
OLDER_ADULT
Accepts healthy volunteers: yes
Observational model: ECOLOGIC_OR_COMMUNITY
Time perspective: PROSPECTIVE
Sampling method: PROBABILITY_SAMPLE
Study population: All internet users in all counties in Oregon, Washington, and Idaho will be eligible to see advertisements.

Brief summary: The investigators will compare whether advertisements on Google or Facebook are more effective to reach women in the Pacific Northwest about treatment options for urinary incontinence through the American Urogynecologic Society's patient education website, VoicesForPFD.org. The investigators hypothesize there is no difference in the overall population engagement between these two platforms due to anticipated higher reach through Facebook based on user characteristics but higher engagement through Google due to higher user interest on this platform.

Detailed description: The investigators will conduct a comparative ecological study to compare effectiveness of two different targeted digital outreach platforms to engage women at risk for urinary incontinence in the Pacific Northwest. Counties in Oregon, Washington, Idaho will be randomized to receive advertisements for the American Urogynecologic Society's patient education website (domain VoicesForPFD.org) via either Google or Facebook. The investigators will use advertising campaigns developed specifically for this purpose. Through website analytics measuring advertisement clicks and census population data, the investigators will estimate utilization rates of the website for each county among the target population of middle-aged women to determine if one platform is more effective than the other for this topic and population.

Eligibility criteria: Inclusion Criteria:

- Internet user in Idaho, Oregon, or Washington states

Exclusion Criteria:

* Identified geographic location outside Idaho, Oregon, or Washington states
* Users identified by the advertising platforms as male.

Primary outcomes:
measure: Population website engagement
timeFrame: Through study completion, up to 4 months in duration from the start of advertising
Secondary outcomes:
measure: Impressions due to advertisements
timeFrame: Through study completion, up to 4 months in duration from the start of advertising
measure: Website users due to advertisements
timeFrame: Through study completion, up to 4 months in duration from the start of advertising
Other outcomes:
Locations:
city: Portland
country: United States
facility: Oregon Health & Science University
state: Oregon
Study officials:
affiliation: Oregon Health and Science University
name: W Gregory, MD
role: PRINCIPAL_INVESTIGATOR
References:
citation: Bennett AT, Boniface ER, Spiers A, Gregory WT, Cichowski SB. A Randomized Trial of Social Media Versus Search Engine Advertising to Increase Awareness of Treatments for Female Stress Urinary Incontinence. Female Pelvic Med Reconstr Surg. 2022 May 1;28(5):293-299. doi: 10.1097/SPV.0000000000001187. Epub 2022 Apr 15.