Clinical trial NCT06171399: Cannabis Edibles Packaging Descriptors Experiment
Official title: The Impact of Cannabis Edibles Packaging Descriptors on Consumer Appeal, Harm Perceptions and Willingness to Try
Study type: INTERVENTIONAL
Overall status: COMPLETED
Phase: NA
Conditions: Cannabis Use
Keywords: Cannabis use
Lead sponsor: Wake Forest University Health Sciences
Sponsor class: OTHER
Collaborators: name: National Institute on Drug Abuse (NIDA)
First posted: 2023-12-14
Enrollment: 2521
Sex: ALL
Minimum age (years): 18
Maximum age (years): 65
Standard ages: ADULT
OLDER_ADULT
Accepts healthy volunteers: yes
Allocation: RANDOMIZED
Intervention model: PARALLEL
Primary purpose: PREVENTION

Brief summary: The purpose of this study is to assess differences in perceptions of product appeal, harm, and subsequent willingness to try cannabis edibles products with/without product descriptors of interest.

Detailed description: Cannabis edibles are rapidly leading the legal recreational cannabis market. They present health harms that are not typical of smoked marijuana, including accidental overconsumption of high levels of Delta-9-tetrahydrocannabinol (THC). Product packaging plays an important role in influencing perceptions of a product's appeal and potential harm. This experiment will assign participants to view real cannabis edibles packaging edited with one of nine commonly used product descriptors found on real cannabis edibles products, and ask a series of questions to assess perceptions of product appeal and harm. One group of participants will serve as the control and will see the same cannabis edibles packaging without any product descriptors.

Eligibility criteria: Inclusion Criteria:

* US resident
* Aged 18-65, inclusive
* Up to 13% of participants will be those who identify as Black/African American
* Up to 16% of participants will be those who identify as Hispanic
* Approximately 50% of participants will be past year cannabis users

Exclusion Criteria:

* Does not currently reside in the United States
* Younger than 18 or older than 65
* Does not provide information regarding history of cannabis use
* Otherwise eligible but demographic and/or user group quotas have been met

Primary outcomes:
measure: Product Appeal
timeFrame: After exposure to product packaging up to 1 minute
measure: Product Harm Perceptions (Absolute)
timeFrame: After exposure to product packaging up to 1 minute
measure: Willingness to Try Free Sample
timeFrame: After exposure to product packaging up to 1 minute
measure: Package Appeal
timeFrame: 1 min
measure: Package Harm Perceptions (Absolute)
timeFrame: After exposure to product packaging up to 1 min
measure: Willingness to Try Product
timeFrame: After exposure to product packaging up to 1 min
Secondary outcomes:
measure: Appeal to Children Responses
timeFrame: After exposure to product packaging up to 1 minute
measure: Product Harm Perceptions (Relative)
timeFrame: After exposure to product packaging up to 1 minute
Other outcomes:
measure: Perception of Quality
timeFrame: After exposure to product packaging up to 1 minute
measure: Perception of Good Taste
timeFrame: After exposure to product packaging up to 1 min
measure: Perception of Healthfulness of Product
timeFrame: After exposure to product packaging up to 1 min
Locations:
city: Winston-Salem
country: United States
facility: Wake Forest University Health Sciences
state: North Carolina
Study officials:
affiliation: Wake Forest University Health Sciences
name: Beth Reboussin, PhD
role: PRINCIPAL_INVESTIGATOR
References: